AMERICAN BRANDS INC /DE/
8-K, 1996-06-12
CIGARETTES
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549


                                    FORM 8-K

                                 CURRENT REPORT

                     Pursuant to Section 13 or 15(d) of the
                         Securities Exchange Act of 1934




                         June 12, 1996 (June 11, 1996)
   ---------------------------------------------------------------------------
                Date of Report (Date of earliest event reported)



                              AMERICAN BRANDS, INC.
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             (Exact name of registrant as specified in its charter)



          Delaware                  1-9076                  13-3295276
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  (State or other jurisdiction    (Commission              (IRS Employer
       of incorporation)          File Number)           Identification No.)



         l700 East Putnam Avenue, Old Greenwich, Connecticut 06870-0811
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               (Address of principal executive offices) (Zip Code)



Registrant's telephone number, including area code      (203) 698-5000
                                                     ----------------------


<PAGE>



                    INFORMATION TO BE INCLUDED IN THE REPORT




Item 5.  Other Events.
- ------   ------------

     Registrant's press release dated June 11, 1996 is filed herewith as
Exhibit 20 and is incorporated herein by reference.

Item 7.  Financial Statements and Exhibits.
- ------   ---------------------------------

         (c)  Exhibits.
              --------

              20.  Press release of Registrant dated June 11, 1996.






                                    SIGNATURE
                                    ---------


     Pursuant to the requirements of the Securities Exchange Act of 1934, as
amended, the Registrant has duly caused this Current Report to be signed on its
behalf by the undersigned thereunto duly authorized.


                                             AMERICAN BRANDS, INC.
                                             ---------------------
                                                  (Registrant)


                                            By     Gilbert L. Klemann, II
                                               --------------------------------
                                               Gilbert L. Klemann, II
                                               Senior Vice President and
                                                 General Counsel


Date:  June 12, 1996


<PAGE>



                                  EXHIBIT INDEX



                                                              Sequentially
Exhibit                                                       Numbered Page
- -------                                                       -------------


  20.  Press release of Registrant dated
       June 11, 1996.







                                                                     EXHIBIT 20





                         Media Relations:         Investor Relations:
                         Roger W. W. Baker        Daniel A. conforti
                         (203) 698-5148           (203) 698-5132



           AMERICAN BRANDS REAFFIRMS COMPANY'S STRONG
             GROWTH OUTLOOK AT INVESTMENT CONFERENCE

    -- Hays Updates Growth Strategy, Notes Earnings Prospects
           and Announces Further Share Repurchases --


Old Greenwich, CT, June 11, 1996 -- Thomas C. Hays, chairman and

chief executive officer of American Brands, Inc. (NYSE-AMB),

today reaffirmed the Company's determination to achieve compound

earnings per share (E.P.S.) growth in the range of 10% and

announced plans to repurchase additional shares during 1996.

     Speaking to an audience of over 100 at an investment

community conference held in New York City, Hays said American

Brands' vision is to be recognized as one of the most successful

consumer products companies in the world.  "Leveraging our

portfolio of great brands is at the heart of our strategy to

accelerate growth and enhance returns."  Currently, 18 of those

consumer brands have sales exceeding $100 million each, and three

exceed $1 billion each.

     Hays announced a bold step to extend the Company's share

repurchase program.  Last year, American Brands reduced fully

diluted shares by 30 million, or more than 14%.

     Today, Hays said that American Brands could repurchase a

total of 10 million Common shares in 1996, nearly 8 million more

than announced this past January.  In April, the Company had

announced that it was considering further share repurchases, and

through last week, 4.7 million shares had been purchased.  In

addition, the March 1996 call of a convertible issue further

reduced fully diluted shares by 2.8 million.  So, altogether,

fully diluted shares could be reduced during 1996 by about 13

million, or 7%.

     The share repurchases may be effected from time to time in

the open market or through privately negotiated transactions,

subject to market conditions.

     "Underlying everything we do is a determination to delight

our two key constituencies:  the consumers of our products and

the owners of our stock," Hays said.  "Our 10% E.P.S. growth

goal, which assumes exchange rate stability and a satisfactory

economic and pricing environment, is backed by great consumer

brands and by a passion to outperform our competitors.  It is

also backed by tremendous cash flow and a powerful balance sheet.

This combination gives us many options to achieve our goal."

     Hays noted that the highest priority is internal brand

development.  During 1995, American Brands invested $1.1 billion

on marketing and customer service, and another $200 million on

capital projects.  For 1996, the Company expects those

investments to increase to $1.3 billion and $230 million, up 14%

and 15%, respectively.  "Even in so-called mature categories," he

added, "we've been achieving growth by emphasizing new products

and new markets.  Across all categories, our internal profit

growth goals are substantially higher than the category growth

rates.

     "We're also focusing strongly on asset management.  From

every category, we are expecting higher return on investment over

the next several years."

     Commenting on the Company's recent acquisition activity,

Hays recapped the successful completion of American Brands'

January 1996 purchase of Cobra Golf.  Together with the Titleist

and Foot-Joy brands, Cobra gives American Brands worldwide

leadership in this global growth category.  Golf is also American

Brands' fastest growing category.

     Hays stated that, with the markets now at or near historic

highs, American Brands is emphasizing internal brand development

over acquisitions.  "Acquisitions are not our first priority," he

said.  "Our approach is methodical and thoughtful, and our focus

generally is on smaller, add-on opportunities.  We're certainly

in no rush.

     "Let me put our priorities, along with our confidence in our

prospects, in perspective," he added.  "Over the two years since

mid-1994, we have massively restructured American Brands,

realizing $2.5 billion in proceeds from divestitures.   Since

then, and assuming we purchase the additional shares announced

today, we will have invested more than 70% of that amount

reducing fully diluted shares, compared with less than 30% on

acquisitions."

     In reiterating his commitment to building shareholder value,

Hays said, "Over the past two years, 1994-95, the total return on

our Common stock was 49%, compared with 39% for the S&P 500.  Our

10% E.P.S. growth rate goal along with a dividend yield currently

near 5% imply an annual total return going forward in the range

of 15%.  This 15% return assumes no change in our price-earnings

multiple, which is an unexciting 14 times trailing earnings and

only 13 times analysts' consensus estimates for 1996.  We believe

that our track record and prospects could justify a higher

multiple."

     Hays noted that the Company's multiple is well below the

average of consumer products company peers.  He also observed

that some investors apparently aren't aware that American Brands

sold its domestic tobacco subsidiary in 1994 and is indemnified

by Brown & Williamson and The American Tobacco Company against

any pending and future product liability matters relating to

American Tobacco's business.

     Commenting on the Company's dividend, Mr. Hays noted that

the dividend paid per share has increased for 28 consecutive

years.  "Even though the payout ratio is still high," he stated,

"the possibility of a modest increase this year is a matter of

thoughtful consideration for our Board."

     For the second quarter, which ends on June 30, Hays said,

"E.P.S. should be solidly ahead, building on the strong first

quarter, in spite of mixed economic signals and a lower

translation rate for the British pound."  First quarter E.P.S.

was up 17%, excluding a 6 cent per share extraordinary charge in

connection with the retirement of two debenture issues.  Hays

reaffirmed the Company's expectation that it would achieve its

E.P.S. goal of growth in the range of 10% for the full year.

     In conclusion, Hays stated that, "while substantial progress

toward realizing the Company's vision has been made, American

Brands remains a work in progress.

Nevertheless, we move to the future with strength and optimism.

We have many opportunities, our operations are sound, and we have

tremendous financial resources."

                           *    *    *

     Headquartered in Old Greenwich, Connecticut, American Brands

is an international consumer products holding company.  Its

operating companies have powerhouse brands and leading market

positions.  Major distilled spirits brands sold by units of JBB

Worldwide, Inc. include Jim Beam and Old Grand-Dad bourbons,

DeKuyper cordials and Whyte & Mackay Scotch.  MasterBrand

Industries has leading hardware and home improvement brands

including Moen faucets, Master locks and Aristokraft cabinets.

ACCO World Corporation's major office product brands include Day-

Timer and Swingline.  Acushnet Company's golf brands include

Titleist, Cobra, Pinnacle and Foot-Joy.  Gallaher Limited sells

tobacco products, principally in Europe, where its major brands

include Benson and Hedges and Silk Cut.

                           *    *    *

     This press release contains statements relating to future

results, which are forward-looking statements as that term is

defined in the Private Securities Litigation Reform Act of 1995.

Actual results may differ materially from those projected as a

result of certain risks and uncertainties, including but not

limited to changes in general economic conditions, foreign

exchange rate fluctuations, competitive product and pricing

pressures, the impact of excise tax increases with respect to

international tobacco and distilled spirits, regulatory

developments, the uncertainties of litigation, as well as other

risks and uncertainties detailed from time to time in the

Company's Securities and Exchange Commission filings.

                              # # #




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