AMERICAN BRANDS INC /DE/
8-K, 1996-12-19
CIGARETTES
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549


                                    FORM 8-K

                                 CURRENT REPORT

                     Pursuant to Section 13 or 15(d) of the
                         Securities Exchange Act of 1934




                        December 19, 1996 (December 19, 1996)
   ---------------------------------------------------------------------------
                Date of Report (Date of earliest event reported)



                              AMERICAN BRANDS, INC.
   ---------------------------------------------------------------------------
             (Exact name of registrant as specified in its charter)



          Delaware                  1-9076                  13-3295276
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  (State or other jurisdiction    (Commission              (IRS Employer
       of incorporation)          File Number)           Identification No.)



         l700 East Putnam Avenue, Old Greenwich, Connecticut    06870-0811
   ---------------------------------------------------------------------------
               (Address of principal executive offices)         (Zip Code)



Registrant's telephone number, including area code      (203) 698-5000
                                                     ----------------------


<PAGE>



                    INFORMATION TO BE INCLUDED IN THE REPORT




Item 5.  Other Events.
- ------   ------------

     Registrant's press release dated December 19, 1996 is filed herewith as
Exhibit 20 and is incorporated herein by reference.



Item 7.  Financial Statements and Exhibits.
- ------   ---------------------------------

         (c)  Exhibits.
              --------

              20.  Press release of Registrant dated December 19, 1996.






                                    SIGNATURE
                                    ---------


     Pursuant to the requirements of the Securities Exchange Act of 1934, as
amended, the Registrant has duly caused this Current Report to be signed on its
behalf by the undersigned thereunto duly authorized.


                                             AMERICAN BRANDS, INC.
                                             ---------------------
                                                  (Registrant)


                                            By     Gilbert L. Klemann, II
                                               --------------------------------
                                               Gilbert L. Klemann, II
                                               Senior Vice President 
                                                 and General Counsel
                                                 

Date:  December 19, 1996


<PAGE>



                                  EXHIBIT INDEX



                                                              Sequentially
Exhibit                                                       Numbered Page
- -------                                                       -------------


  20.  Press release of Registrant dated
       December 19, 1996.







                                                                EXHIBIT 20


                           Media Relations:         Investor Relations:
                           Roger W. W. Baker        Daniel A. Conforti
                           (203) 698-5148           (203) 698-5132






      AMERICAN BRANDS ANNOUNCES PLANS TO CONSOLIDATE PRODUCTION
                    AT ITS GALLAHER TOBACCO UNIT


  Old Greenwich, CT, December 19, 1996 -- American Brands, Inc.

  (NYSE-AMB) today announced a major initiative to enhance

  productivity.

       The Company said that its U.K.-based Gallaher tobacco

  subsidiary will consolidate U.K. cigarette manufacturing at its

  factory at Lisnafillan, Northern Ireland.  The program will

  result in the closure over the next three to four years of its

  Hyde factory in Manchester, England.  Gallaher anticipates that

  the consolidation, when completed, will result in substantial

  annual savings.  In the fourth quarter, American Brands will

  record a restructuring charge of approximately $80 million

  dollars (about $55 million after tax), primarily related to

  employee termination benefits.

       American Brands announced in October plans to spin off

  Gallaher to stockholders.  Completion of that transaction is

  contingent upon receipt of favorable tax rulings and relevant

  stockholder approvals.  The transaction is expected to be completed

  in the second or early in the third quarter of 1997.  When the 

  spin off is completed, the name "American Brands" will be changed
 
  to "Fortune Brands."

       Gallaher also indicated that it plans to invest an

  additional 40 million pounds over the next three to four years in

  expanding the Lisnafillan factory and installing the latest

  generation of ultra-high speed cigarette manufacturing machinery.

       The closure of the Hyde factory will result in the

  elimination of about 950 positions, partly offset by the creation

  of about 300 new jobs in Lisnafillan.

       American Brands' Chairman and Chief Executive Officer Thomas

  C. Hays noted that "Gallaher is the U.K. tobacco market leader

  and has a significant and growing presence in continental Europe.

  The plan announced today will result in substantially lower costs

  for Gallaher, enhancing its competitive position and strategic

  flexibility.

       "We are firmly committed to reducing our overall cost

  structure, not only at Gallaher, but also at the operations that

  will comprise Fortune Brands.  In that regard, we are currently

  reviewing other productivity-enhancing opportunities at the

  Fortune Brands operations that may well result in an additional

  restructuring charge prior to the spin off.

       "Today's announcement also represents another major step in

  our aggressive strategy to enhance shareholder value.  In

  December 1994, we sold The American Tobacco Company.  In 1995, we

  sold Franklin Life and a number of nonstrategic businesses and

  product lines, including the U.K. retailing operations.  Early

  this year, we acquired Cobra Golf, substantially enhancing our

  worldwide leadership in the fast-growing golf business.  We've

  also invested $1.8 billion during 1995 and 1996 to reduce fully

  diluted shares by 20%, and we have invested over $400 million in

  capital projects to further enhance the competitiveness of our

  powerful consumer brands."

       Hays further commented that, excluding the restructuring

  charge announced today, American Brands still expects to achieve

  its previously announced E.P.S. growth target for 1996 in the

  range of 10%.

       Gallaher's Chairman Peter Wilson noted that Gallaher has

  been moving vigorously to rationalize facilities.  Two years ago,

  cigar production facilities were consolidated into a single

  factory and a state-of-the-art national distribution facility was

  opened; previously, there were eight regional centers.  With

  actions taken prior to today's announcement, Gallaher has reduced

  total employment by 37% over the past six years.

       Wilson added that "by consolidating our two U.K. cigarette

  factories into one and investing in the most modern, ultra-high

  speed cigarette manufacturing machinery, Gallaher will achieve

  significantly lower overhead costs and make an important

  improvement in production efficiency."

       The expansion of the Lisnafillan facility will provide

  Gallaher with a production capacity of up to 50 billion

  cigarettes annually.

       American Brands, Inc. is an international consumer products

  holding company with headquarters in Old Greenwich, Connecticut.

  As noted, American Brands intends to change its name, following

  the successful consummation of the spin off of Gallaher, to 

  Fortune Brands.

       American Brands' operating companies have powerhouse brands

  and leading market positions.  MasterBrand Industries has leading

  hardware and home improvement brands including Moen faucets,

  Master locks and Aristokraft cabinets. Major distilled spirits

  brands sold by units of JBB Worldwide, Inc., include Jim Beam and

  the Small Batch Bourbons, DeKuyper cordials, After Shock liqueur

  and Whyte & Mackay Scotch.  Acushnet Company's golf brands

  include Titleist, Cobra, Pinnacle and Foot-Joy.  ACCO World

  Corporation's major office products brands include Day-Timer and

  Swingline.  Gallaher Limited sells tobacco products

  internationally, principally in Europe, where its major brands

  include Benson and Hedges and Silk Cut.

                             *    *    *

       This press release contains statements relating to future

  results, which are forward-looking statements as that term is

  defined in the Private Securities Litigation Reform Act of 1995.

  Actual results may differ materially from those projected as a

  result of certain risks and uncertainties, including but not

  limited to changes in general economic conditions, foreign

  exchange rate fluctuations, competitive product and pricing

  pressures, the impact of excise tax increases with respect to

  international tobacco and distilled spirits, regulatory

  developments, the uncertainties of litigation, as well as other

  risks and uncertainties detailed from time to time in the

  Company's Securities and Exchange Commission filings.

                                # # #



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