AMERICAN BRANDS INC /DE/
10-Q, 1996-05-14
CIGARETTES
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                UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549



                                    FORM 10-Q



                QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
                     OF THE SECURITIES EXCHANGE ACT OF 1934



For the quarterly period                           Commission file number 1-9076
ended March 31, 1996

                              AMERICAN BRANDS, INC.
- --------------------------------------------------------------------------------
             (Exact name of registrant as specified in its charter)



          DELAWARE                                               13-3295276
- -------------------------------                            ---------------------
(State or other jurisdiction of                               (I.R.S. Employer
 incorporation or organization)                              Identification No.)

         1700 East Putnam Avenue, Old Greenwich, Connecticut 06870-0811
- --------------------------------------------------------------------------------
     (Address of principal executive offices)             (Zip Code)



Registrant's telephone number, including area code:  (203) 698-5000

                                  ------------

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for such shorter period that the registrant was
required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days.
Yes (X) No ( )

The number of shares outstanding of the registrant's Common stock, par value
$3.125 per share, at April 30, 1996 was 175,816,710 shares.




<PAGE>                                             

                         PART I. FINANCIAL INFORMATION


Item 1.  FINANCIAL STATEMENTS.
- ------   --------------------

                     AMERICAN BRANDS, INC. AND SUBSIDIARIES
                      CONDENSED CONSOLIDATED BALANCE SHEET
                     --------------------------------------
                                  (In millions)

                                            March 31,              December 31,
                                              1996                     1995
                                          ------------             ------------
                                           (Unaudited)

Assets

     Current assets
      Cash and cash equivalents            $  153.8                  $  139.9
      Accounts receivable, net              1,784.4                     984.4

      Inventories
       Leaf tobacco                           152.6                     148.1
       Bulk whiskey                           353.4                     343.7
       Other raw materials, supplies and
        work in process                       296.6                     271.6
       Finished products                      518.4                   1,076.8
                                           --------                  --------
                                            1,321.0                   1,840.2

      Other current assets                    213.4                     199.5
                                           --------                  --------
        Total current assets                3,472.6                   3,164.0

     Property, plant and equipment, net     1,128.8                   1,137.3

     Intangibles resulting from
      business acquisitions, net            3,930.3                   3,305.2

     Other assets                             418.2                     414.7
                                           --------                  --------
        Total assets                       $8,949.9                  $8,021.2
                                           ========                  ========





            See Notes to Condensed Consolidated Financial Statements.

                                      -1-


<PAGE>                                         

                     AMERICAN BRANDS, INC. AND SUBSIDIARIES
                      CONDENSED CONSOLIDATED BALANCE SHEET
                     --------------------------------------
                     (In millions, except per share amounts)

                                            March 31,             December 31,
                                              1996                    1995
                                          ------------            ------------
                                           (Unaudited)

Liabilities and stockholders' equity

  Current liabilities
   Notes payable to banks                   $ 208.6                  $ 297.4
   Commercial paper                           688.3                        -
   Accounts payable                           311.6                    301.9
   Accrued expenses and other liabilities     548.3                    571.8
   Accrued excise and other taxes           1,298.0                    826.8
   Current portion of long-term debt           62.6                    413.4
                                          ---------                ---------
    Total current liabilities               3,117.4                  2,411.3

  Long-term debt                            1,464.6                  1,154.6
  Deferred income taxes                       136.0                    127.6
  Postretirement and other liabilities        440.2                    450.5
                                          ---------                ---------
    Total liabilities                       5,158.2                  4,144.0
                                          ---------                ---------

  Stockholders' equity
   $2.67 Convertible Preferred stock -
    redeemable at Company's option            13.7                     14.1
   Common stock, par value $3.125 per
    share, 229.6 shares issued               717.4                    717.4
   Paid-in capital                            72.2                    171.6
   Foreign currency adjustments             (267.1)                  (234.6)
   Retained earnings                       4,911.8                  4,887.3
   Treasury stock, at cost                (1,756.3)                (1,678.6)
                                         ---------                ---------
    Total stockholders' equity             3,791.7                  3,877.2
                                         ---------                ---------
     Total liabilities and
       stockholders' equity              $ 8,949.9                $ 8,021.2
                                         =========                =========



            See Notes to Condensed Consolidated Financial Statements.

                                      -2-

<PAGE>                                         

                     AMERICAN BRANDS, INC. AND SUBSIDIARIES
                   CONDENSED CONSOLIDATED STATEMENT OF INCOME
               for the Three Months Ended March 31, 1996 and 1995
              -----------------------------------------------------
                     (In millions, except per share amounts)
                                   (Unaudited)

                                                 1996                  1995
                                              ----------            ----------
Net sales                                      $2,737.9              $2,792.5

     Cost of products sold                        660.3                 826.5

     Excise taxes on products sold              1,398.9               1,277.7

     Advertising, selling, general and
       administrative expenses                    398.5                 424.2

     Amortization of intangibles                   25.3                  24.1

     Interest and related expenses                 45.4                  46.0

     Other (income) expenses, net                   2.0                  (7.1)
                                               --------              --------
Income before income taxes                        207.5                 201.1

     Income taxes                                  83.4                  84.5
                                               --------              --------
Income before extraordinary items                 124.1                 116.6

     Extraordinary items                          (10.3)                    -
                                               --------              --------
Net income                                     $  113.8              $  116.6
                                               ========              ========

Earnings per Common share
     Primary
         Income before extraordinary items         $.70                  $.60
         Extraordinary items                       (.06)                    -
                                                   ----                  ----
         Net income                                $.64                  $.60
                                                   ====                  ====
     Fully diluted
         Income before extraordinary items         $.68                  $.59
         Extraordinary items                       (.06)                    -
                                                   ----                  ----
         Net income                                $.62                  $.59
                                                   ====                  ====

Dividends paid per Common share                    $.50                  $.50
                                                   ====                  ====
Average number of Common shares outstanding
     Primary                                      177.7                 194.5
                                                  =====                 =====
     Fully diluted                                183.9                 206.6
                                                  =====                 =====

            See Notes to Condensed Consolidated Financial Statements.

                                      -3-


<PAGE>                                         

                     AMERICAN BRANDS, INC. AND SUBSIDIARIES
                 CONDENSED CONSOLIDATED STATEMENT OF CASH FLOWS
               for the Three Months Ended March 31, 1996 and 1995
              -----------------------------------------------------
                                  (In millions)
                                   (Unaudited)
                                                        1996              1995
                                                     ---------         ---------
Operating activities
 Net income                                          $ 113.8            $ 116.6
 Extraordinary items                                    10.3                  -
 Depreciation and amortization                          67.8               66.7
 Increase in accounts receivable                      (784.6)            (460.8)
 Decrease in inventories                               532.2              595.7
 Decrease in accounts payable, accrued
  expenses and other liabilities                       (66.0)            (250.7)
 Increase in accrued excise and other taxes            499.9               74.8
 Other operating activities, net                       (16.7)             151.9
                                                     -------           --------
  Net cash provided from operating activities          356.7              294.2
                                                     -------           --------
Investing activities
 Additions to property, plant and equipment            (38.7)             (38.3)
 Proceeds from the disposition of operations,
  net of cash                                              -            1,166.4
 Acquisition, net of cash acquired                    (695.2)                 -
 Other investing activities, net                         9.6               (3.0)
                                                     -------           --------
  Net cash (used) provided by investing activities    (724.3)           1,125.1
                                                     -------           --------
Financing activities
 Increase (decrease) in short-term debt                602.9              (51.5)
 Issuance of long-term debt                            309.5                  -
 Repayment of long-term debt                          (351.4)             (73.6)
 Dividends to stockholders                             (89.3)             (98.7)
 Cash purchases of Common stock for treasury           (86.5)            (421.0)
 Other financing activities, net                        (3.3)               9.6
                                                     -------           --------
  Net cash provided (used) by financing activities     381.9             (635.2)
                                                     -------           --------
Effect of foreign exchange rate changes on cash         (0.4)               9.3
                                                     -------           --------
  Net increase in cash and cash equivalents             13.9              793.4

Cash and cash equivalents at beginning of period       139.9              110.1
                                                     -------           --------
Cash and cash equivalents at end of period           $ 153.8            $ 903.5
                                                     =======           ========



            See Notes to Condensed Consolidated Financial Statements.

                                      -4-


<PAGE>                                         

                     AMERICAN BRANDS, INC. AND SUBSIDIARIES
              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS


1.       Principles of Consolidation

              The condensed consolidated balance sheet as of March 31, 1996 and
         the related condensed consolidated statements of income and cash flows
         for the three-month periods ended March 31, 1996 and 1995 are
         unaudited. In the opinion of management, all adjustments necessary for
         a fair presentation of such financial statements have been included.
         Such adjustments consisted only of normal recurring items. Interim
         results may not be indicative of results for a full year.

              The condensed consolidated financial statements and notes are
         presented as permitted by Form 10-Q and do not contain certain
         information included in the Company's annual consolidated financial
         statements and notes. The year-end condensed consolidated balance sheet
         was derived from the Company's audited financial statements, but does
         not include all disclosures required by generally accepted accounting
         principles. This Form 10-Q should be read in conjunction with the
         Company's consolidated financial statements and notes incorporated by
         reference in its 1995 Annual Report on Form 10-K.

              The Company is presenting its condensed consolidated statement of
         income in a "single-step" format and, accordingly, certain
         reclassifications of prior year amounts have been made to conform to
         this presentation.

2.       Acquisition

              On January 24, 1996, Cobra Golf Incorporated ("Cobra") was
         acquired for an aggregate cost of approximately $715 million in cash,
         including fees and expenses. The cost exceeded the fair value of net
         assets acquired by approximately $650 million. Cobra's operations have
         been included in consolidated results from the date of acquisition. Had
         operations been consolidated from January 1, 1995, they would not have
         materially affected 1995 results.

3.       Dispositions

              The Company completed the previously announced disposition of
         nonstrategic businesses and product lines with the sale of U.K.-based
         Forbuoys (retail distribution) on July 24, 1995 and Prestige
         (housewares) on May 2, 1995.

                                      -5-





<PAGE>


                     AMERICAN BRANDS, INC. AND SUBSIDIARIES
        NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Continued)


4.       Supplementary Profit and Loss Information

              Federal and foreign excise taxes included in net sales are as
         follows (in millions):
                                                       Three Months
                                                      Ended March 31,
                                                  -----------------------
                                                    1996           1995
                                                  --------       --------

             International tobacco                $1,312.7        $1,175.9
             Distilled spirits                        86.2           101.8
                                                  --------        --------
                                                  $1,398.9        $1,277.7
                                                  ========        ========

              The lower effective income tax rate for the three-month period
         ended March 31, 1996, as compared with the same period last year,
         principally resulted from lower taxes on foreign income.

5.       Earnings Per Share

              Earnings per Common share are based on the weighted average number
         of Common shares outstanding in each period and after preferred stock
         dividend requirements.

              Fully diluted earnings per Common share assume that any
         convertible debentures and convertible preferred shares outstanding at
         the beginning of each period, or at their date of issuance, if later,
         were converted at those dates, with related interest, preferred stock
         dividend requirements and outstanding Common shares adjusted
         accordingly. It also assumes that outstanding Common shares were
         increased by shares issuable upon exercise of those stock options for
         which market price exceeds exercise price, less shares which could have
         been purchased by the Company with related proceeds.

6.       Extraordinary Items

              On March 5, 1996, the Company redeemed its $150 million 7-5/8%
         Eurodollar Convertible Debentures, Due 2001, at a redemption price of
         103.8125% of the principal amount plus accrued interest. On March 1,
         1996, the Company redeemed its $150 million 9-1/8% Debentures, Due
         2016, at a redemption price of 104.4375% of the principal amount plus
         accrued interest. In connection with these redemptions, the Company
         recorded an extraordinary items charge of $10.3 million ($15.8 million
         pretax), or six cents per Common share, and reduced the number of fully
         diluted shares outstanding by 2.8 million.

                                      -6-

<PAGE>


                     AMERICAN BRANDS, INC. AND SUBSIDIARIES
        NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Concluded)


7.       Pending Litigation

              The Company and its subsidiaries are defendants in various
         lawsuits associated with their business and operations, including
         actions based upon allegations that human ailments have resulted from
         tobacco use. It is not possible to predict the outcome of the pending
         litigation, but management believes that there are meritorious defenses
         to the pending actions and that the pending actions will not have a
         material adverse effect upon the results of operations, cash flow or
         financial condition of the Company. These actions are being vigorously
         contested.

              On December 22, 1994, the Company sold The American Tobacco
         Company subsidiary to Brown & Williamson Tobacco Corporation, a
         wholly-owned subsidiary of B.A.T Industries p.l.c. In connection with
         the sale, Brown & Williamson Tobacco Corporation and The American
         Tobacco Company agreed to indemnify the Company against claims arising
         from smoking and health and fire safe cigarette matters relating to the
         tobacco business of The American Tobacco Company.

8.       Environmental

              The Company is subject to laws and regulations relating to the
         protection of the environment. While it is not possible to quantify
         with certainty the potential impact of actions regarding environmental
         matters, particularly remediation and other compliance efforts that the
         Company's subsidiaries may undertake in the future, in the opinion of
         management, compliance with the present environmental protection laws,
         before taking into account estimated recoveries from third parties,
         will not have a material adverse effect upon the results of operations,
         cash flow or financial condition of the Company.

                                      -7-



<PAGE>




                        REPORT OF INDEPENDENT ACCOUNTANTS
                        ---------------------------------



         To the Board of Directors of American Brands, Inc.:


              We have reviewed the condensed consolidated balance sheet of
         American Brands, Inc. and Subsidiaries as of March 31, 1996, and the
         related condensed consolidated statements of income and cash flows for
         the three-month periods ended March 31, 1996 and 1995. These financial
         statements are the responsibility of the Company's management.

              We conducted our review in accordance with standards established
         by the American Institute of Certified Public Accountants. A review of
         interim financial information consists principally of applying
         analytical procedures to financial data, and making inquiries of
         persons responsible for financial and accounting matters. It is
         substantially less in scope than an audit in accordance with generally
         accepted auditing standards, the objective of which is the expression
         of an opinion regarding the consolidated financial statements taken as
         a whole. Accordingly, we do not express such an opinion.

              Based on our review, we are not aware of any material
         modifications that should be made to the condensed consolidated
         financial statements referred to above for them to be in conformity
         with generally accepted accounting principles.

              We have previously audited, in accordance with generally accepted
         auditing standards, the consolidated balance sheet as of December 31,
         1995, and the related consolidated statements of income, cash flows and
         Common stockholders' equity for the year then ended (not presented
         herein) and in our report dated February 1, 1996, we expressed an
         unqualified opinion on those consolidated financial statements. In our
         opinion, the information set forth in the accompanying condensed
         consolidated balance sheet as of December 31, 1995 is fairly stated, in
         all material respects, in relation to the consolidated balance sheet
         from which it has been derived.





                                                  COOPERS & LYBRAND L.L.P.





         1301 Avenue of the Americas
         New York, New York
         May 13, 1996

                                      -8-

<PAGE>



Item 2.    MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
- -------    AND RESULTS OF OPERATIONS.
           -----------------------------------------------------------

                     AMERICAN BRANDS, INC. AND SUBSIDIARIES
                     --------------------------------------


   Results of Operations for the Three Months Ended March 31, 1996 as Compared
                    to the Three Months Ended March 31, 1995
     -----------------------------------------------------------------------
                                  Net Sales            Operating Income
                            ----------------------    -------------------
                              1996          1995       1996        1995
                            --------     ---------    --------   --------
                                              (In millions)

International tobacco      $1,682.8      $1,523.1      $149.0     $147.7
Distilled spirits             246.4         255.2        27.8       27.2
Hardware and home
 improvement products         321.3         322.3        42.8       46.0
Office products               277.6         285.5        19.7       17.3
Golf and leisure products     209.8         149.9        35.0       23.4
                           --------      --------      ------     ------
                            2,737.9       2,536.0       274.3      261.6
Businesses disposed               -         256.5           -        0.6
                           --------      --------      ------     ------
                           $2,737.9      $2,792.5      $274.3     $262.2
                           ========      ========      ======     ======


CONSOLIDATED
- ------------

Net sales, excluding businesses disposed in 1995, rose 8% to $2.7 billion on
price increases (including international tobacco excise tax increases), new
products, the inclusion of Cobra, and line extensions, partly offset by
unfavorable effects of lower average foreign exchange rates. Last year, the
businesses disposed generated substantial sales but virtually no operating
income. (See note 3 in the Notes to Condensed Consolidated Financial
Statements.) Including the businesses disposed, net sales declined 2%. Operating
income was up 5%, mainly due to the Cobra acquisition as well as the higher
sales. Excluding the unfavorable effects of lower average foreign exchange rates
of $60.9 million and $5.7 million and businesses disposed, net sales and
operating income would have been up 10% and 7%, respectively.

The unfavorable change in other (income) expenses, net, reflected interest
income in the first quarter of 1995 from investment of proceeds from the
disposition of The American Tobacco Company and the Franklin life insurance
business.

The effective income tax rate decreased to 40.2% in the first quarter of 1996,
as compared with 42% for the same period last year, principally due to lower
taxes on foreign income.

                                      -9-
<PAGE>


                     AMERICAN BRANDS, INC. AND SUBSIDIARIES

                     MANAGEMENT'S DISCUSSION AND ANALYSIS OF
            FINANCIAL CONDITION AND RESULTS OF OPERATIONS (Continued)
            ---------------------------------------------------------


CONSOLIDATED (Concluded)
- ------------

Income before extraordinary items of $124.1 million, or 70 cents per Common
share, for the three months ended March 31, 1996 compared with $116.6 million,
or 60 cents per share for the same period last year. Lower average Common shares
outstanding in 1996 benefited primary and fully diluted E.P.S. by six cents and
eight cents, respectively.

The extraordinary items resulted from a charge of $10.3 million ($15.8 million
pretax) in connection with the redemption in March 1996 of the Company's $150
million 7-5/8% Eurodollar Convertible Debentures, Due 2001 and its $150 million
9-1/8% Debentures, Due 2016. (See note 6 in the Notes to Condensed Consolidated
Financial Statements.)

Net income of $113.8 million, or 64 cents per Common share, for the three months
ended March 31, 1996, compared with $116.6 million, or 60 cents per share, for
the same period last year.

In the first quarter of 1996, two million shares of the Company's Common stock
were repurchased. Depending on investment needs and opportunities as well as
market conditions, the Company will also consider further share repurchases.

A significant proportion of the Company's income is derived from foreign
sources, primarily the United Kingdom. As a result, changes in the value of
foreign currencies, principally sterling, can have a significant effect on
dollar results.

See notes 7 and 8 in the Notes to Condensed Consolidated Financial Statements
for discussion of pending litigation and environmental matters.

                                      -10-



<PAGE>


                     AMERICAN BRANDS, INC. AND SUBSIDIARIES

                     MANAGEMENT'S DISCUSSION AND ANALYSIS OF
            FINANCIAL CONDITION AND RESULTS OF OPERATIONS (Continued)
            ---------------------------------------------------------


International Tobacco
- ---------------------

Net sales in sterling were up 14%, principally on U.K. volume gains (9%
cigarette and 2.5% cigar increases) and price increases (principally higher U.K.
tobacco taxes). Gallaher's worldwide cigarette unit sales were up 8.7%.
Operating income in sterling increased 5% on higher sales, partly offset by
increased advertising costs, principally introductory costs of Sovereign in the
low-price sector and higher Benson and Hedges media support. In dollars, net
sales and operating income increased 10% and 1%, respectively, reflecting
translation at lower average foreign exchange rates.

Gallaher maintained its position as the number one tobacco company in the U.K.
Its estimated share of cigarette sales to consumers was 38.8%, as compared with
39.5% for last year's first quarter. Consumer demand is estimated to have
declined in the range of 2% as compared with a decline of 2.5% in last year's
first quarter. The U.K. cigarette industry volume is estimated to have increased
11.4%. Changes in the trade buying patterns related to the U.K. Budget
announcements at the end of 1994 and 1995 caused distortions in the comparison
between the first quarter of 1995 and 1996, which benefited the first quarter of
1996.


Distilled Spirits
- -----------------

Net sales decreased 3% on lower domestic shipments, lower average foreign
exchange rates and lower overall prices in international markets, partly offset
by the benefits of After Shock (introduced in April 1995) and domestic price
increases. Operating income increased 2% on improved gross margin (principally
due to After Shock and domestic price increases), partly offset by lower net
sales and increased marketing expenses.


Hardware and Home Improvement Products
- --------------------------------------

Net sales decreased slightly on volume declines, partly offset by price
increases and new products. The volume declines partly reflect the severe
weather conditions in the northeastern U.S. which impacted both retail sales and
new construction and remodeling. All companies in the group, except Master Lock,
reported lower sales. Operating income was down 7%, principally on Moen's lower
U.S. operations due to decreased sales and increased raw material costs, partly
offset by lower marketing costs.

                                     -11-




<PAGE>


                     AMERICAN BRANDS, INC. AND SUBSIDIARIES

                     MANAGEMENT'S DISCUSSION AND ANALYSIS OF
            FINANCIAL CONDITION AND RESULTS OF OPERATIONS (Continued)
            ---------------------------------------------------------


Office Products
- ---------------

Net sales decreased 3% on volume declines, the absence of the office furniture
operations sold in 1995 and lower average foreign exchange rates, partly offset
by new products and price increases. Operating income increased 14%, with
lower operating expenses and improved gross margin contributing to the 
increase, partly offset by a decline in sales.


Golf and Leisure Products
- -------------------------

Record net sales were up 40% on inclusion of Cobra, acquired January 24, 1996
and increased volume in all product lines, reflecting benefits from line
extensions and new products. Record operating income increased 49% on the
inclusion of Cobra and sales gains, partly offset by higher operating expenses,
principally increased marketing expenses to support new products and meet
competitive activity.


LIQUIDITY AND CAPITAL RESOURCES
- -------------------------------

Net cash provided from operating activities of $356.7 million for the quarter
ended March 31, 1996, increased $62.5 million, exceeding the funds required for
capital expenditures and dividends by $228.7 million. The increase was largely
attributable to changes in accrued taxes, partly offset by fluctuations in
accounts receivable and inventories.

Net cash used by investing activities for the quarter ended March 31, 1996 was
$724.3 million as compared with net cash provided of $1,125.1 million in the
first quarter of 1995, reflecting this year's acquisition of Cobra and last
year's proceeds from the sale of the Franklin life insurance business.

Net cash provided by financing activities for the quarter ended March 31, 1996
was $381.9 million compared with net cash used of $635.2 million in 1995,
reflecting this year's short-term borrowings and lower repurchases of Common
stock for treasury. The Company repurchased 2 million shares during the first
quarter of 1996 as compared with over 11.5 million shares in the first quarter
of 1995.

                                      -12-

<PAGE>


                     AMERICAN BRANDS, INC. AND SUBSIDIARIES

                     MANAGEMENT'S DISCUSSION AND ANALYSIS OF
            FINANCIAL CONDITION AND RESULTS OF OPERATIONS (Concluded)
            ---------------------------------------------------------


LIQUIDITY AND CAPITAL RESOURCES (Concluded)
- -------------------------------

Total debt at March 31, 1996 aggregated $2.4 billion, an increase of $558.7
million from December 31, 1995, primarily reflecting the increase in commercial
paper borrowings, principally due to the acquisition of Cobra. The ratio of
total debt to total capital increased from 32.5% at December 31, 1995 to 39% at
March 31, 1996.

On March 5, 1996, the Company redeemed its $150 million 7-5/8% Eurodollar
Convertible Debentures, Due 2001, at a redemption price of 103.8125% of the
principal amount plus accrued interest. On March 1, 1996, the Company redeemed
its $150 million 9-1/8% Debentures, Due 2016, at a redemption price of 104.4375%
of the principal amount plus accrued interest.

Management believes that the Company's internally generated funds, together with
its access to global credit markets, are more than adequate to meet the
Company's capital needs.


CAUTIONARY STATEMENT
- --------------------

This Quarterly Report on Form 10-Q contains statements relating to future
results which are forward-looking statements as that term is defined in the
Private Securities Litigation Reform Act of 1995. Actual results may differ
materially from those projected as a result of certain risks and uncertainties,
including but not limited to changes in general economic conditions, foreign
exchange rate fluctuations, competitive product and pricing pressures, the
impact of excise tax increases with respect to international tobacco and
distilled spirits, regulatory developments, the uncertainties of litigation, as
well as other risks and uncertainties detailed from time to time in the
Company's Securities and Exchange Commission filings.

                                      -13-

<PAGE>


                                                              PART I - EXHIBIT A
                                                              ------------------


                     AMERICAN BRANDS, INC. AND SUBSIDIARIES
                  Computation of Net Income Per Common Share -
                      Primary and Fully Diluted (Unaudited)
                  --------------------------------------------
                                  (In millions)

                                                     Three Months Ended
                                                           March 31,
                                                  -----------------------------
                                                   1996                   1995
                                                  ------                 ------
Income before extraordinary items                 $124.1                 $116.6

Preferred stock dividend requirements               (0.3)                  (0.3)
                                                  ------                 ------
Income available for computing earnings
 per Common share - primary                        123.8                  116.3

Extraordinary items                                (10.3)                     -
                                                  ------                 ------
Net income for computing earnings
 per Common share - primary                       $113.5                 $116.3
                                                  ======                 ======


Income available for computing earnings
 per Common share - primary                       $123.8                 $116.3

Convertible preferred stock dividend requirements    0.3                    0.3

Interest and related expenses on convertible
 debentures                                          1.7                    5.4
                                                  ------                 ------
Income available for computing earnings
 per Common share - fully diluted                  125.8                  122.0

Extraordinary items                                (10.3)                     -
                                                  ------                 ------
Net income for computing earnings per Common
 share - fully diluted                            $115.5                 $122.0
                                                  ======                 ======


                                      -14-


<PAGE>



                                                  PART I - EXHIBIT A (Concluded)
                                                  ------------------


                    Computation of Weighted Average Number of
         Common Shares Outstanding on a Fully Diluted Basis (Unaudited)
         --------------------------------------------------------------
                     (In millions, except per share amounts)

                                                        Three Months Ended
                                                             March 31,
                                                    ---------------------------
                                                     1996                 1995
                                                    -----                 -----
Weighted average number of Common shares
 outstanding during each period - primary           177.7                 194.5

Addition from assumed conversion as of the
 beginning of each period of the convertible
 preferred stock outstanding at the end of
 each period                                          1.9                   2.1

Addition from assumed conversion of
 convertible debentures                               0.9                   9.3

Other additions                                       3.4                   0.7
                                                    -----                 -----
Weighted average number of Common shares
 outstanding during each period on a
 fully diluted basis                                183.9                 206.6
                                                    =====                 =====


Earnings per Common share
 Primary
  Income before extraordinary items                 $.70                  $.60

  Extraordinary items                               (.06)                    -
                                                    ----                  ----
  Net income                                         .64                  $.60
                                                    ====                  ====
 Fully diluted
  Income before extraordinary items                 $.68                  $.59

  Extraordinary items                               (.06)                    -
                                                    ----                  ----
  Net income                                        $.62                  $.59
                                                    ====                  ====

                                      -15-

<PAGE>

                           PART II. OTHER INFORMATION

Item 1.  LEGAL PROCEEDINGS.
- ------   -----------------

     (a) Reference is made to paragraph (a) of Part I, Item 3, "Legal
Proceedings", of Registrant's Annual Report on Form 10-K for the fiscal year
ended December 31, 1995. In addition, Registrant has been named as a defendant,
together with leading tobacco manufacturers, in Norton v. RJR Nabisco Holdings
Corporations, et al., Superior Court of Madison County, State of Indiana, May 3,
1996. Norton is an alleged class action on behalf of all members of the class
allegedly addicted to cigarettes through the manipulation of nicotine levels. In
connection with the sale of Registrant's former subsidiary, The American Tobacco
Company ("ATCO"), to Brown & Williamson Tobacco Corporation ("Brown &
Williamson") on December 22, 1994, Brown & Williamson and ATCO agreed to
indemnify Registrant against claims arising from smoking and health and fire
safe cigarette matters relating to the tobacco business of ATCO. Registrant's
counsel have advised that, in their opinion, on the basis of their
investigations generally with respect to suits and claims of this character,
Registrant has meritorious defenses to these actions and threatened actions. The
actions will be vigorously contested.

     (b) It is not possible to predict the outcome of the pending litigation
referenced in paragraph (a) above, but management believes that there are
meritorious defenses to the pending actions and that the pending actions will
not have a material adverse effect upon the results of operations, cash flow or
financial condition of the Registrant. Reference is made to note 7, "Pending
Litigation", in the Notes to Condensed Consolidated Financial Statements set
forth in Part I, Item 1 of this Quarterly Report on Form 10-Q.


Item 6.  EXHIBITS AND REPORTS ON FORM 8-K.
- ------   --------------------------------

         (a)      Exhibits.
                  --------

                  12.  Statement re computation of ratio of earnings to
                       fixed charges.

                  15.  Letter from Coopers & Lybrand L.L.P. dated
                       May 13, 1996 re unaudited financial information.

                  23.  Consent of Counsel, Chadbourne & Parke LLP.

                  27.  Financial Data Schedule (Article 5).

     In lieu of filing certain instruments with respect to long-term debt of the
kind described in Item 601(b)(4) of Regulation S-K, Registrant agrees to furnish
a copy of such instruments to the Securities and Exchange Commission upon
request.

                                      -16-

<PAGE>


Item 6.  EXHIBITS AND REPORTS ON FORM 8-K.  (Concluded)
- ------   --------------------------------

          (b) Reports on Form 8-K.
              -------------------

              Registrant filed a Current Report on Form 8-K, dated January
              18, 1996, in respect of Registrant's press release dated
              January 17, 1996 announcing that Registrant will redeem its
              7-5/8% Eurodollar Convertible Debentures Due 2001 and its
              9-1/8% Debentures Due 2016 in March 1996 (Items 5 and 7(c)).

              Registrant filed a Current Report on Form 8-K, dated January
              22, 1996, in respect of Registrant's press release dated
              January 22, 1996 announcing Registrant's financial results for
              the three-month and twelve-month periods ended December 31,
              1995 (Items 5 and 7(c)).

              Registrant filed a Current Report on Form 8-K, dated January
              29, 1996, announcing that Registrant's acquisition of Cobra
              Golf Incorporated was completed on January 29, 1996 (Items 5
              and 7(c)).

              Registrant filed a Current Report on Form 8-K, dated April 22,
              1996, in respect of Registrant's press release dated April 22,
              1996 announcing Registrant's financial results for the
              three-month period ended March 31, 1996 (Items 5 and 7(c)).

                                      -17-
                                                               
<PAGE>


                                    SIGNATURE
                                    ---------


Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this Quarterly Report to be signed on its behalf by
the undersigned, thereunto duly authorized.



                                               AMERICAN BRANDS, INC.
                                               ---------------------
                                                   (Registrant)








Date:  May 13, 1996                            By   /s/ R. L. Plancher
       ------------                              -------------------------
                                                 R. L. Plancher
                                                 Senior Vice President and
                                                 Chief Accounting Officer


<PAGE>


                                  EXHIBIT INDEX
                                  -------------


                                                                  Sequentially
Exhibit                                                           Numbered Page
- -------                                                           -------------

 12.        Statement re computation of ratio of
            earnings to fixed charges.

 15.        Letter from Coopers & Lybrand L.L.P. dated
            May 13, 1996 re unaudited financial information.

 23.        Consent of Counsel, Chadbourne & Parke LLP.

 27.        Financial Data Schedule (Article 5).






                                                            PART II - EXHIBIT 12


<TABLE>
                     AMERICAN BRANDS, INC. AND SUBSIDIARIES

         STATEMENT RE COMPUTATION OF RATIO OF EARNINGS TO FIXED CHARGES
                          (Dollar amounts in millions)



<CAPTION>
                                                                                                                     Three Months
                                                                                                                         Ended
                                                                      Years Ended December 31,                         March 31,
                                                    --------------------------------------------------------------   -------------
                                                    1991           1992          1993          1994           1995         1996
                                                    ----           ----          ----          ----           ----         ----
<S>                                             <C>            <C>           <C>           <C>            <C>             <C>
Earnings Available:
   Income from continuing operations
     before income  taxes,  minority
     interest and extraordinary items..         $1,107.0       $1,255.1      $  878.9      $1,354.0       $  895.3        $207.6

   Less:   Excess of earnings over
               dividends of less than
               fifty percent owned
               companies...............              0.1            0.3           0.8           0.4            0.2             -
           Capitalized interest........              1.0            1.0           2.5           1.4            0.2           0.2
                                                --------       --------      --------      --------       --------        ------
                                                 1,105.9        1,253.8         875.6       1,352.2          894.9         207.4
                                                ========       ========      ========      ========       ========        ======


Fixed Charges:

   Interest expense (including
     capitalized interest) and
     amortization of debt discount
     and expenses......................            276.6          283.4         258.7         224.9          170.4          47.3
   Portion of rentals representative
     of an interest factor.............             30.4           32.3          29.8          27.1           20.6           4.0
                                                --------       --------      --------      --------       --------        ------
           Total Fixed Charges.........            307.0          315.7         288.5         252.0          191.0          51.3
                                                --------       --------      --------      --------       --------        ------
           Total Earnings Available....         $1,412.9       $1,569.5      $1,164.1      $1,604.2       $1,085.9        $258.7
                                                ========       ========      ========      ========       ========        ======
Ratio of Earnings to Fixed Charges.....             4.60           4.97          4.04          6.37           5.69          5.04
                                                    ====           ====          ====          ====           ====          ====
</TABLE>



                                                            PART II - EXHIBIT 15





                                                 May 13, 1996




Securities and Exchange Commission
450 5th Street, N.W.
Attention:  Filing Desk, Stop 1-4
Washington, D.C.  20549-1004


                  Re:  American Brands, Inc.


     We are aware that our report dated May 13, 1996, on our review of interim
financial information of American Brands, Inc. and Subsidiaries for the
three-month periods ended March 31, 1996 and 1995 included in this Form 10-Q,
has been incorporated by reference into (a) the Registration Statement on Form
S-8 (Registration No. 33-64071) relating to the Defined Contribution Plan of
American Brands, Inc. and Participating Operating Companies, the Registration
Statement on Form S-8 (Registration No. 33-64075) relating to the MasterBrand
Industries, Inc. Hourly Employee Savings Plan, the Registration Statement on
Form S-8 (Registration No. 33-58865) relating to the 1990 Long-Term Incentive
Plan of American Brands, Inc., and the prospectuses related thereto, and (b) the
prospectuses related to the Registration Statements on Form S-3 (Registration
Nos. 33-50832, 33-42397, 33-23039 and 33-3985) of American Brands, Inc. Pursuant
to Rule 436(c) under the Securities Act of 1933, this report should not be
considered a part of such registration statements or prospectuses or
certification by us within the meaning of Sections 7 and 11 of that Act.



                                                 Very truly yours,


                                                 COOPERS & LYBRAND L.L.P.



1301 Avenue of the Americas
New York, New York  10019





                                                         PART II - EXHIBIT 23
                                                                 





                               CONSENT OF COUNSEL


     We consent to the incorporation by reference of our opinions contained in
Part II, Item 1, "Legal Proceedings", of this Quarterly Report on Form 10-Q of
American Brands, Inc. into (a) the Registration Statement on Form S-8
(Registration No. 33-64071) relating to the Defined Contribution Plan of
American Brands, Inc. and Participating Operating Companies, the Registration
Statement on Form S-8 (Registration No. 33-64075) relating to the MasterBrand
Industries, Inc. Hourly Employee Savings Plan, the Registration Statement on
Form S-8 (Registration No. 33-58865) relating to the 1990 Long-Term Incentive
Plan of American Brands, Inc., and the prospectuses related thereto, and (b) the
prospectuses related to the Registration Statements on Form S-3 (Registration
Nos. 33-50832, 33-42397, 33-23039 and 33-3985) of American Brands, Inc.



                                                  CHADBOURNE & PARKE LLP



30 Rockefeller Plaza
New York, New York  10112
May 13, 1996





<TABLE> <S> <C>

                                                                      

<ARTICLE> 5
<LEGEND>
THIS FINANCIAL DATA SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION
EXTRACTED FROM THE CONDENSED CONSOLIDATED BALANCE SHEET AND RELATED
STATEMENT OF INCOME AS OF MARCH 31, 1996 AND IS QUALIFIED IN ITS
ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000,000
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-START>                             JAN-01-1996
<PERIOD-END>                               MAR-31-1996
<CASH>                                          $  154
<SECURITIES>                                         0
<RECEIVABLES>                                    1,849
<ALLOWANCES>                                        65
<INVENTORY>                                      1,321
<CURRENT-ASSETS>                                 3,473
<PP&E>                                           2,151
<DEPRECIATION>                                   1,022
<TOTAL-ASSETS>                                   8,950
<CURRENT-LIABILITIES>                           $3,117
<BONDS>                                          1,465
<COMMON>                                           717
                                0
                                         14
<OTHER-SE>                                       3,061
<TOTAL-LIABILITY-AND-EQUITY>                     8,950
<SALES>                                         $2,738
<TOTAL-REVENUES>                                 2,738
<CGS>                                              660
<TOTAL-COSTS>                                      660
<OTHER-EXPENSES>                                 1,399
<LOSS-PROVISION>                                     1
<INTEREST-EXPENSE>                                  45
<INCOME-PRETAX>                                    207
<INCOME-TAX>                                        83
<INCOME-CONTINUING>                                124
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                   (10)
<CHANGES>                                            0
<NET-INCOME>                                    $  114
<EPS-PRIMARY>                                     $.64
<EPS-DILUTED>                                     $.62
        

</TABLE>


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