AMERICAN BRANDS INC /DE/
8-K, 1996-10-08
CIGARETTES
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549


                                    FORM 8-K

                                 CURRENT REPORT

                     Pursuant to Section 13 or 15(d) of the
                         Securities Exchange Act of 1934




                         October 8, 1996 (October 8, 1996)
   ---------------------------------------------------------------------------
                Date of Report (Date of earliest event reported)



                              AMERICAN BRANDS, INC.
   ---------------------------------------------------------------------------
             (Exact name of registrant as specified in its charter)



          Delaware                  1-9076                  13-3295276
  ---------------------------------------------------------------------------
  (State or other jurisdiction    (Commission              (IRS Employer
       of incorporation)          File Number)           Identification No.)



         l700 East Putnam Avenue, Old Greenwich, Connecticut    06870-0811
   ---------------------------------------------------------------------------
               (Address of principal executive offices)         (Zip Code)



Registrant's telephone number, including area code      (203) 698-5000
                                                     ----------------------


<PAGE>



                    INFORMATION TO BE INCLUDED IN THE REPORT




Item 5.  Other Events.
- ------   ------------

     Registrant's press release dated October 8, 1996 is filed herewith as
Exhibit 20 and is incorporated herein by reference.

Item 7.  Financial Statements and Exhibits.
- ------   ---------------------------------

         (c)  Exhibits.
              --------

              20.  Press release of Registrant dated October 8, 1996.






                                    SIGNATURE
                                    ---------


     Pursuant to the requirements of the Securities Exchange Act of 1934, as
amended, the Registrant has duly caused this Current Report to be signed on its
behalf by the undersigned thereunto duly authorized.


                                             AMERICAN BRANDS, INC.
                                             ---------------------
                                                  (Registrant)


                                            By     Gilbert L. Klemann, II
                                               --------------------------------
                                               Gilbert L. Klemann, II
                                               Senior Vice President 
                                                  and General Counsel
                                                 

Date:  October 8, 1996


<PAGE>



                                  EXHIBIT INDEX



                                                              Sequentially
Exhibit                                                       Numbered Page
- -------                                                       -------------


  20.  Press release of Registrant dated
       October 8, 1996.







                                                                     EXHIBIT 20


                           Media Relations:         Investor Relations:
                           Roger W. W. Baker        Daniel A. Conforti
                           (203) 698-5148           (203) 698-5132



                  AMERICAN BRANDS PLANS TO SPIN OFF
               U.K.-BASED GALLAHER TOBACCO COMPANY AND
          CHANGE NAME OF AMERICAN BRANDS TO FORTUNE BRANDS


    -- Fortune Brands to Consist of Powerhouse Non-Tobacco Brands
                 With Nearly $5 billion in Sales --



  Old Greenwich, CT, October 8, 1996 -- American Brands, Inc. (NYSE-

  AMB) today announced plans to spin off its U.K.-based Gallaher

  tobacco business in a transaction that will be tax free to U.S.

  shareholders and, when the transaction is consummated, to change

  the name of American Brands to Fortune Brands.

       Following completion of the transaction, American Brands

  shareholders will own shares in two publicly-traded companies:

  Gallaher -- the number 1 tobacco company in the U.K.; and Fortune

  Brands -- a $4.6 billion (12 months sales through 6/96) company

  that will consist of American Brands' market-leading, non-tobacco

  consumer brands.

       Completion of the transaction is contingent upon receipt of

  favorable tax rulings and relevant stockholder approvals.  The

  ruling process is complex due to the transaction's international

  aspects.  It is expected that the spin off will be completed in

  approximately six to ten months, assuming that the requisite

  rulings and approvals are received.

       U.S. holders of record of American Brands stock at the time

  the spin is consummated will receive their Gallaher shares in the

  form of American Depository Receipts (ADRs).  Applications will

  be made to list the Gallaher ADRs on the New York Stock Exchange

  and the Gallaher ordinary shares on the London Stock Exchange.

  Stockholders' ownership of Fortune Brands will be represented by

  their current American Brands certificates.

       Thomas C. Hays, American Brands' chairman and chief

  executive officer, said, "Today's announcement represents a bold

  step to further brighten prospects for our operations and to

  create value for our shareholders.  We believe that by creating

  two financially strong, publicly-traded companies, each of which

  will be solidly positioned for profitable growth, we will enhance

  the prospects for both operations and increase shareholder value.

       "This announcement reflects our determination to delight our

  stockholders and follows the successful steps that we have

  already accomplished, including the sale of The American Tobacco

  Company in 1994, the sale of Franklin Life and Gallaher's retail

  and vending operations in 1995, and the acquisition of Cobra Golf

  early in 1996.

       "The spin off will allow the managements of the two

  companies to focus exclusively on strategies and objectives

  geared to the very different financial, investment and operating

  characteristics and growth potential of their companies.  It will

  enable Gallaher to concentrate its resources to further develop

  its tobacco business in the U.K. and internationally, and will

  allow Fortune Brands to focus exclusively on developing the high

  growth potential of its operations.  Since Gallaher will be

  recognized more clearly as a U.K./European tobacco manufacturer

  operating in an environment significantly different from the

  current U.S. tobacco litigation and regulatory environment, the

  value inherent in that operation should be more apparent.

       "Each company will have the financial structure and

  resources to be highly successful," Hays continued.  "The balance

  sheets, together with powerful cash generating potential, will

  allow each company, based on the strategic direction to be

  established by the respective Boards, to fund internal growth,

  pay down debt, retain an appropriate dividend policy and

  selectively consider acquisitions."

       Hays emphasized that bondholders are an important

  constituent group.  "We intend to preserve bondholder value," he

  said, "and our ability to satisfy our obligations to our debt

  holders should not be impaired as a result of this transaction."

  To allocate the overall debt burden of American Brands at the

  time of the spin off, Gallaher will borrow and pay to Fortune

  Brands approximately $1.4 billion.  Fortune will use the proceeds

  (approximately $1.25 billion after tax) initially to pay down

  short-term debt.  The Gallaher debt will be in addition to its

  seasonal working capital requirements.

       "For our shareholders," Hays noted, "this transaction will

  create an opportunity to participate in what we believe will be

  the more appropriately and fully valued Fortune Brands, with its

  powerful array of non-tobacco consumer brands, and Gallaher, with

  its high cash flow and position as a leading European tobacco

  company.  New investors will have the opportunity to choose

  whether to participate in one or both of these businesses.  We

  believe the current price of American Brands stock does not fully

  reflect the value or prospects of our powerful array of consumer

  brands and that this transaction will enhance value for our

  shareholders."



                    SIGNIFICANT DIVIDEND BENEFIT



       The combined initial annualized dividend per share currently

  contemplated by the management of both companies will equal,

  based on the recent exchange rate, the existing $2.00 per share

  American Brands dividend.  It is anticipated that Fortune Brands'

  annualized dividend will be 80 cents, and Gallaher's will be 77

  pence ($1.20 based on the current $1.56 sterling exchange rate)

  per old American Brands share.

       Including a refund or credit of the U.K. Advance Corporation

  Tax (A.C.T.) that is paid by Gallaher on its dividends, this

  combined dividend would effectively result in a significant

  benefit for eligible shareholders.  For U.S. taxpayers, based on

  current exchange and tax rates, the aggregate dividend is

  effectively equivalent to about $2.30 per old American Brands

  share.  Future dividends for Fortune Brands and Gallaher will be

  determined by the respective Boards of each company, following

  the spin off.



        FORTUNE BRANDS: A MAJOR NEW CONSUMER PRODUCTS COMPANY



       The non-tobacco operations of American Brands, which will

  become Fortune Brands, had sales of $4.6 billion for the 12

  months through June 1996.  Fortune Brands' headquarters will be

  in Old Greenwich, Connecticut.

       "The new name, Fortune Brands, reflects the significantly

  different composition of the Company following the spin off,"

  noted Hays, who will be chairman and chief executive officer of

  Fortune Brands.  "The word `fortune' means extraordinary success,

  and Fortune Brands will be a company of extraordinarily

  successful, category-leading consumer brands with great

  prospects.  Eleven brands each achieved sales exceeding $100

  million last year.  Titleist and Jim Beam.  Master Lock, Day-

  Timer and ACCO.  Moen and Cobra.  Foot-Joy and DeKuyper.  Wilson

  Jones.  Aristokraft.  These brands have enviable positions in

  their markets.  They are winners. And we move to the future with

  a winning attitude."  The new name will take effect at the time

  of the transaction.

       Fortune Brands will have very strong growth prospects and

  powerful brand leaders in each of the categories in which it

  competes -- hardware, distilled spirits, office products and

  golf.  Each of these categories is a cash generator, with

  distilled spirits providing particularly strong cash flow.  And

  in each of these categories, Fortune Brands has number 1 or

  number 2 brands.



           FORTUNE BRANDS POISED FOR FASTER E.P.S. GROWTH



       Hays noted that "the separation will allow the markets to

  appreciate more fully the strong growth potential of the powerful

  brands that will make up Fortune Brands' businesses.  Because

  Gallaher's business has been such a significant part of American

  Brands' operating income, the transaction will allow investors to

  focus on the powerful market positions and growth of our non-

  tobacco brands.

       "Following the spin off, our long-term E.P.S. growth goal

  for Fortune Brands will be in the range of 13-15%, assuming a

  satisfactory economic and pricing environment.  That's

  substantially higher than the 10% goal we had established for

  American Brands."

       Hays noted that, following the spin off, Fortune Brands'

  powerful resources will give it broad flexibility to enhance its

  operations through internal development and acquisitions as well

  as to repurchase shares.  Hays said that, following the

  transaction, Fortune Brands will consider repurchasing up to 10

  million shares, depending on market conditions and other

  investment opportunities.  He pointed out that American Brands

  has recently invested over $1.7 billion to reduce fully diluted

  shares by over 12 million, or 7%, in 1996, and by 30 million, or

  more than 14%, in 1995.





  GALLAHER TO PURSUE BUSINESS STRATEGY AS INDEPENDENT U.K. COMPANY



       Commenting on prospects for Gallaher, Hays noted that

  "Gallaher, with sales of over $6.5 billion for the 12 months

  through June 1996, is the U.K. tobacco market leader.  Gallaher

  has an enviable brand portfolio and outstanding management that

  has succeeded in consistently growing profits and cash flow

  despite a mature and highly competitive U.K. tobacco market.

  This profit growth has been accomplished through its market-

  leading presence in the U.K. and Ireland, a growing presence on

  the European continent and promising new business in the former

  Soviet Union."

       Peter Wilson, chairman and chief executive of Gallaher,

  said, "I am extremely proud and enthusiastic to have the

  opportunity to lead this new company and believe that prospects

  for the future are excellent.  Gallaher has the brands, market

  positioning, financial resources, management expertise and

  employee commitment to thrive as an independent, publicly-traded

  company.  Gallaher will have both the cash flow and market focus

  to continue its success in the U.K. market and pursue our

  international growth strategy."

                          *    *    *    *

       American Brands is an international consumer products

  holding company with headquarters in Old Greenwich, Connecticut.

  Its operating companies have powerhouse brands and leading market

  positions.  Gallaher Limited sells tobacco

  products internationally, principally in Europe, where its major

  brands include Benson and Hedges and Silk Cut.  Major distilled

  spirits brands sold by units of JBB Worldwide, Inc. include Jim

  Beam and Old Grand-Dad bourbons, DeKuyper cordials and Whyte &

  Mackay Scotch.  MasterBrand Industries has leading hardware and

  home improvement brands including Moen faucets, Master locks and

  Aristokraft cabinets.  ACCO World Corporation's major office

  product brands include Day-Timer and Swingline.  Acushnet

  Company's golf brands include Titleist, Cobra, Pinnacle and Foot-

  Joy.

                             *    *    *

       This press release contains statements relating to future

  results, which are forward-looking statements as that term is

  defined in the Private Securities Litigation Reform Act of 1995.

  Actual results may differ materially from those projected as a

  result of certain risks and uncertainties, including but not

  limited to changes in general economic conditions, foreign

  exchange rate fluctuations, competitive product and pricing

  pressures, the impact of excise tax increases with respect to

  international tobacco and distilled spirits, regulatory

  developments, the uncertainties of litigation, as well as other

  risks and uncertainties detailed from time to time in the

  Company's Securities and Exchange Commission filings.

                                # # #


  B-Roll Footage will be available today via News Broadcast Network Satellite
  Feed, regular window 1-1:30 p.m. ET. Telstar 401, Channel 3, downlink
  frequency 3760, audio 6.2/6.8.


                       FORTUNE BRANDS/GALLAHER
                             DIVIDEND(a)

                                   ANNUALIZED
                                 EFFECTIVE RATE
                                   (Per Share)

                                 Current   Anticipated
            American Brands       $2.00
            Fortune Brands                    $0.80
            Gallaher                           1.20(b)
            A.C.T. Refund or                   
            Credit(c)                          0.30(b)
            TOTAL                 $2.00        $2.30      +15%

    (a) Initial anticipated rate for U.S. taxpayers and
        eligible U.K. shareholders who hold Fortune Brands and
        Gallaher shares.
    (b) Based on 77 pence at current $1.56 sterling exchange
        rate, dividend equals $1.20 and A.C.T. equals $0.30.
    (c) U.K. Advance Corporation Tax paid by Gallaher on its
        dividends.

                      DIVIDEND  --  KEY POINTS

  -- For U.S. taxpayers and eligible U.K. shareholders, the U.K.
     Advance Corporation Tax (A.C.T.) effectively raises the total
     anticipated annualized dividend to about $2.30, an increase
     of about 15%.

  -- U.S. taxpayers will be entitled to a cash refund of the
     A.C.T. paid by Gallaher less applicable U.K. withholding
     taxes which can be credited against their U.S. income tax
     liability.

  -- U.K. taxpayers will be entitled to a tax credit against their
     U.K. income tax liability equal to the A.C.T. paid by
     Gallaher on its dividends.

  -- The A.C.T. benefit adds about $0.30 to Gallaher's anticipated
     annualized dividend of 77 pence ($1.20 assuming a $1.56
     sterling exchange rate).

  -- U.S. and U.K. taxable mutual fund shareholders get the same
     benefit as individual shareholders, about 15%.

  -- U.S. tax exempt shareholders get a 4% benefit.

  -- U.K. tax exempt shareholders get a 28% benefit.

  Future dividends for Fortune Brands and Gallaher will be determined by the
  respective Boards of each company following the spin off.

  The U.S. foreign tax credit is subject to complicated
  limitations, so shareholders should consult with their tax
  advisor.


                           Fortune Brands
                             Fact Sheet

  Fortune Brands will be an international consumer products company with the
  number 1 or number 2 brands in highly attractive categories: hardware and home
  improvement products, distilled spirits, golf products, and office products.

                           Fortune Brands
             Historical Operations On A Comparable Basis
                      (in millions of dollars)

                         1992     1993     1994     1995      CGR

         Net Sales      3,694.6  3,744.0  4,080.0  4,380.8    5.8%


     Operating Company
        Contribution      514.1    566.7    614.6    640.0    7.6%

      Operating Income    438.9    491.6    529.0    553.3    8.0%

      Net Income from
         Continuing        80.4    101.9    121.7    122.4   15.0%
         Operations


  Reported results adjusted to exclude sales, operating results and gains or
  losses on businesses sold. Results have also been adjusted to exclude
  restructurings and other material non-recurring charges and credits.

  o Goal is for E.P.S. growth of 13% to 15% assuming a
    satisfactory economic and pricing environment.

  o On a restated, historical basis over the past three years
    (adjusting for unusual items):
    --Sales grew at about a 6% compound annual growth rate (CGR).
    --Operating Income at around 8%, and
    --Net income at 15%.

  o Growth is driven by great brands.

  o Hardware and home improvement products will account for
    about one-third of operating income.  Brands include:
    --Moen:  The North American leader in kitchen and bath faucets.
    --Master Lock:  number 1 padlock in the world.
    --Aristokraft:  number 2 in U.S. kitchen and bath cabinets.
    --Waterloo:  number 1 tool storage manufacturer worldwide.

                                - 2 -

  o Distilled spirits will also contribute about one-third of
    operating income.  Brands include:
    --Jim Beam bourbon:  number 1 bourbon worldwide.
    --DeKuyper:  number 1 cordial line in the U.S.
    --Whyte & Mackay Special Reserve:  number 2 scotch in Scotland.
    --Vladivar:  number 2 vodka in U.K.

  o The remaining third of operating income will be split between golf and
    office products.
    --ACCO World is the number 1 worldwide office products company.  Its brands
      include:
         Swingline:  number 1 stapler.
         ACCO:  number 1 paper clip, fastener, data binder and punch.
         Day-Timer:  A leader in time management and personal productivity
          solutions.
   --Acushnet is the largest manufacturer of golf products.  Its brands include:
        Titleist:  number 1 golf ball worldwide, its DCI irons are number
          1 with club pros.
        Cobra:  number 1 iron and number 2 golf club, and
        Foot-Joy:  number 1 golf shoe and glove.

  o Building on great brands:
    --11 have sales in excess of $100 million:  Moen, Titleist,
      Jim Beam, Master Lock, ACCO, Aristokraft, Foot-Joy,
      Wilson Jones, Day-Timer, DeKuyper and Cobra.

  o Focused on delighting two key constituencies:  Consumers of our products and
    owners of our stock.
    --American Brands spent $1.7 billion to reduce fully
      diluted shares by over 12 million, or 7% in 1996, and by 30 million, or
      more than 14%, in 1995. After the Gallaher spin-off, Fortune Brands may
      repurchase 10 million shares, depending on market conditions and other
      investment considerations.
    --$715 million acquisition of Cobra Golf to enhance our position in an
      industry with excellent growth potential.
    --Fortune Brands, as structured, with a total debt to capital ratio in the
      low 20s, will have the financial capability to invest in growth through
      acquisitions.
    --Contemplated initial annual dividend of $0.80/ per share would represent a
      mid-to-high 40s payout.
    --Dividend could be increased periodically, while perhaps somewhat reducing
      the payout ratio over time.

  o Key Executives:
    --Thomas C. Hays: Chairman of the Board and Chief Executive
      Officer
    --John T. Ludes:  President and Chief Operating Officer

  Headquarters        Old Greenwich, Connecticut
  Employees           Approximately 23,800 worldwide

                              Gallaher
                             Fact Sheet


  Gallaher is the leading manufacturer of tobacco products in the United
  Kingdom. It also is the number one company in the Republic of Ireland and has
  a growing presence in continental Europe and the former Soviet Union.
  Gallaher's shares of the U.K. and Republic of Ireland cigarette markets for
  the first six months of 1996 were 39% and 43%, respectively.

                              Gallaher
             Historical Operations On A Comparable Basis
                       (in millions of pounds)

                        1992    1993     1994    1995     CGR

        Net Sales     3,607.9  3,988.5  4,006.3 4,079.4   4.2%

    Operating Company
      Contribution      322.3    349.0    340.7   354.0   3.2%

    Operating Income    322.3    347.4    337.4   350.2   2.8%

     Net Income from
       Continuing       201.0    224.7    209.9   231.5   4.8%
       Operations




U. S. GAAP reported results adjusted to exclude sales, operating results and
gains or losses on businesses sold.  Results have also been adjusted to exclude
restructurings and other material non-recurring charges and credits.


 o  Gallaher's leading U.K. brands include:
    --Benson and Hedges, the number 1 cigarette brand.
    --Silk Cut, the number 1 low-tar brand.
    --Hamlet, the number 1 cigar.
    --Condor, the number 1 pipe tobacco, and
    --Old Holborn, the number 2 hand-rolled tobacco.

 o  Gallaher's major brands by price category are:

     Share of Category - Consumer Sales - 6 Months 1996
     --Premium:  Benson and Hedges, Silk Cut.               54%
     --Mid-price:  Berkeley Superkings, Benson and Hedges
       Superkings.                                          42%
     --Low-Price:  Mayfair, Sovereign, Berkeley King Size.  10%

                                - 2 -


 o  Major competitors in the U.K. and their shares of consumer
    sales (6 months, 1996)
         Gallaher                        39.0%
         Imperial                        37.7%
         Rothmans/Philip Morris          13.1%
         Reynolds                         2.5%
         Others                           7.7%

 o In 1995, Gallaher's cigarette volume totaled 43.62 billion
   units.
   --Gallaher has a growing international presence.  Last
     year unit sales outside the U.K. reached 37% of U.K.
     volume.

 o Aggressively enhancing operations and brands:
   --37% reduction in total workforce since 1990.
   --Invested $30m in new state-of-the-art distribution
     center; closed 7 regional distribution centers since 1991, overall, the
     distribution workforce has been reduced 83%.
   --4.4% U.K. cigarette average price increase (excluding excise taxes) in
     1996.
   --Berkeley launched King Size to expand low-price offering; also launched
     mid-price Ultra Lights line extension in 1995.
   --Launch 3/96 of Sovereign King Size from Benson and Hedges at the upper end
     of the low-price sector, and combined with its other low-price brands
     increased its share of the category from 5.6% in first half 1995 to 10% in
     1996 first half.

 o Gallaher has the brands, the marketing expertise and the employees to
   prosper as an independent company.

 o Dividend:
   --Gallaher's initial annualized dividend is expected to be 77 pence ($1.20
     based on current $1.56 sterling exchange rate) per old American Brands
     share.

 o Key Executives:
   --Peter M. Wilson:  Chairman and Chief Executive
   --Philip R. Burchell:  Deputy Chairman and Director of Finance


                         GENERAL INFORMATION

  Headquarters        Weybridge, Surrey, England
  Employees           Approximately 3,700



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