FORTUNE BRANDS INC
8-K, 1997-10-01
CIGARETTES
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549


                                    FORM 8-K

                                 CURRENT REPORT

                     Pursuant to Section 13 or 15(d) of the
                         Securities Exchange Act of 1934




                         October 1, 1997 (September 30, 1997)
   ---------------------------------------------------------------------------
                Date of Report (Date of earliest event reported)



                              FORTUNE BRANDS, INC.
   ---------------------------------------------------------------------------
             (Exact name of registrant as specified in its charter)



          Delaware                  1-9076                  13-3295276
  ---------------------------------------------------------------------------
  (State or other jurisdiction    (Commission              (IRS Employer
       of incorporation)          File Number)           Identification No.)



         l700 East Putnam Avenue, Old Greenwich, Connecticut  06870-0811
   ---------------------------------------------------------------------------
               (Address of principal executive offices)       (Zip Code)



Registrant's telephone number, including area code      (203) 698-5000
                                                     ----------------------


<PAGE>



                    INFORMATION TO BE INCLUDED IN THE REPORT




Item 5.  Other Events.
- ------   ------------

     Registrant's press release dated September 30, 1997 is filed herewith as
Exhibit 20 and is incorporated herein by reference.

Item 7.  Financial Statements and Exhibits.
- ------   ---------------------------------

         (c)  Exhibits.
              --------

              20.  Press release of Registrant dated September 30, 1997.






                                    SIGNATURE
                                    ---------


     Pursuant to the requirements of the Securities Exchange Act of 1934, as
amended, the Registrant has duly caused this Current Report to be signed on its
behalf by the undersigned thereunto duly authorized.


                                             FORTUNE BRANDS, INC.
                                             --------------------
                                                  (Registrant)


                                            By    C. P. Omtvedt
                                               --------------------------------
                                               C. P. Omtvedt
                                               Vice President and
                                                 Chief Accounting Officer


Date:  October 1, 1997


<PAGE>



                                  EXHIBIT INDEX



                                                              Sequentially
Exhibit                                                       Numbered Page
- -------                                                       -------------


  20.  Press release of Registrant dated
       September 30, 1997.







                                                                    EXHIBIT 20

                                                     NEWS RELEASE

                                                     NEWS RELEASE

Fortune Brands, Inc.,  1700 East Putnam Avenue,  Old Greenwich, CT  06870

                                                     NEWS RELEASE


Media Relations:    Investor Relations:
Roger W. W. Baker   Daniel A. Conforti
(203)698-5148       (203)698-5132

          FORTUNE BRANDS ANNOUNCES 5% DIVIDEND INCREASE


Old Greenwich, CT, September 30, 1997 -- Fortune Brands, Inc.

(NYSE-FO), the international consumer products company, today

announced a 5% increase in the quarterly dividend on the Common

stock to 21 cents per share from 20 cents.

     The dividend is payable on December 1 to stockholders of

record on November 12.  The new indicated annual rate is 84 cents

per share, up from 80 cents.

     "Today's action, which comes only four months after the spin-

off of Gallaher Group Plc, reflects our confidence in our

earnings growth prospects and continues the aggressive actions we

have been taking to deliver value to shareholders," noted

Chairman and Chief Executive Officer Thomas C. Hays.

     "Our long-term growth goal is to generate E.P.S. growth in

the range of 13-15%, assuming a satisfactory economic and pricing

environment," Hays said.  "We're on track to achieve that in

1997, and we're optimistic about 1998 and beyond."  He also noted

that, "on a cash basis excluding about 60 cents per share of

goodwill amortization, Fortune Brands' earnings are substantially

higher than our reported earnings.  The payout ratio based on

cash earnings is in the 40% range -- in line with other leading

consumer product companies.

     "We have robust earnings, backed by a strong balance sheet

and, most fundamentally, by powerful, category-leading consumer

brands.  We have also moved boldly and creatively to deliver

value to our shareholders," Hays added.  "Four months ago, we

spun off Gallaher Group Plc to shareholders and launched Fortune

Brands as a premier consumer products company.  Since the end of

1994, we have divested other operations with $4.4 billion in

sales and invested nearly $2 billion to reduce fully diluted

shares by 21%.  This year, we have announced very significant

steps to reduce manufacturing costs, and we are investing

aggressively to enhance the value of our powerful brand

franchises."

     Fortune Brands, Inc. is an international consumer products

company with headquarters in Old Greenwich, Connecticut.  Its

operating companies have powerhouse brands and leading market

positions.  Home and office products consist of hardware and home

improvement brands -- including Moen faucets, Master locks and

Aristokraft cabinets sold by units of MasterBrand Industries --

and office products brands -- including ACCO World Corporation's

Day-Timer and Swingline.  Acushnet Company's golf brands include

Titleist, Cobra and Foot-Joy.  Major distilled spirits brands

sold by units of JBB Worldwide, Inc. include Jim Beam and the

Small Batch Bourbons, DeKuyper cordials and Whyte & Mackay

Scotch.

                           *    *    *

     This press release contains statements relating to future

results, which are forward-looking statements as that term is

defined in the Private Securities Litigation Reform Act of 1995.

Actual results may differ materially from those projected as a

result of certain risks and uncertainties, including but not

limited to changes in general economic conditions, foreign exchange

rate fluctuations, competitive product and pricing pressures, the

impact of excise tax increases with respect to distilled spirits, regulatory

developments, the uncertainties of litigation, as well as other

risks and uncertainties detailed from time to time in the

Company's Securities and Exchange Commission filings.

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