FORTUNE BRANDS INC
8-K, 1998-01-12
CIGARETTES
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549


                                    FORM 8-K

                                 CURRENT REPORT

                     Pursuant to Section 13 or 15(d) of the
                         Securities Exchange Act of 1934




                         January 12, 1998 (January 12, 1998)
   ---------------------------------------------------------------------------
                Date of Report (Date of earliest event reported)



                              FORTUNE BRANDS, INC.
   ---------------------------------------------------------------------------
             (Exact name of registrant as specified in its charter)



          Delaware                  1-9076                  13-3295276
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  (State or other jurisdiction    (Commission              (IRS Employer
       of incorporation)          File Number)           Identification No.)



         l700 East Putnam Avenue, Old Greenwich, Connecticut  06870-0811
   ---------------------------------------------------------------------------
               (Address of principal executive offices)       (Zip Code)



Registrant's telephone number, including area code      (203) 698-5000
                                                     ----------------------


<PAGE>



                    INFORMATION TO BE INCLUDED IN THE REPORT




Item 5.  Other Events.
- ------   ------------

     Registrant's press release dated January 12, 1998 is filed herewith as
Exhibit 20 and is incorporated herein by reference.

Item 7.  Financial Statements and Exhibits.
- ------   ---------------------------------

         (c)  Exhibits.
              --------

              20.  Press release of Registrant dated January 12, 1998.






                                    SIGNATURE
                                    ---------


     Pursuant to the requirements of the Securities Exchange Act of 1934, as
amended, the Registrant has duly caused this Current Report to be signed on its
behalf by the undersigned thereunto duly authorized.


                                             FORTUNE BRANDS, INC.
                                             --------------------
                                                  (Registrant)


                                            By    C. P. Omtvedt
                                               --------------------------------
                                               C. P. Omtvedt
                                               Senior Vice President and
                                                 Chief Accounting Officer


Date:  January 12, 1998


<PAGE>



                                  EXHIBIT INDEX



                                                              Sequentially
Exhibit                                                       Numbered Page
- -------                                                       -------------


  20.  Press release of Registrant dated
       January 12, 1998.







                                                                    EXHIBIT 20
                                              
                                                  NEWS RELEASE

                                                  NEWS RELEASE

Fortune Brands, Inc., 1700 East Putnam Avenue, Old Greenwich, CT  06870

                                                  NEWS RELEASE


Media Relations:    Investor Relations:
Roger W. W. Baker   Daniel A. Conforti
(203)698-5148       (203)698-5132


                  FORTUNE BRANDS EXPECTS 13-15%
     PRO FORMA E.P.S. GROWTH IN 1998, FOLLOWING STRONG 1997


Old Greenwich, CT, January 12, 1998 -- Fortune Brands, Inc. (NYSE-

FO), the international consumer products company, will announce

this morning that it anticipates excellent pro forma earnings

growth in 1998, following a strong increase in 1997.

     Speaking at a Goldman Sachs Consumer Products Conference at

Turnberry Isle, Florida, Fortune Brands Chairman and Chief

Executive Officer Thomas C. Hays will indicate that "momentum was

strong in the fourth quarter across all our brand groups" and

that 1997 pro forma earnings per share will be "in line with

consensus estimates in the range of $1.48 (diluted), which would

represent a 16% increase over 1996."

     Hays will note that the Company's long-term earnings goal is

to achieve E.P.S. growth in the range of 13-15%, assuming a

satisfactory economic and pricing environment.  "That's also our

goal for 1998, compared to pro forma 1997.  We expect to achieve

that growth despite modest negative impact of currency, assuming

no further erosion in exchange rates.

     "Overall," Hays will add, "we currently expect a modestly

adverse translation impact in 1998 -- around $10 million, pre-

tax, or about 3 cents a share.  That's less than 2% of consensus

estimates for the year."

     Hays will state that Fortune Brands' strong growth outlook

is supported by the Company's powerful consumer brands,

tremendous financial strength and a tight strategic focus on

three "essentials" -- revenue growth, cost initiatives and asset

management.

     Cost initiatives include substantial restructuring actions

initiated during 1997.  "As the year progressed," Hays added, "we

were able to identify even greater opportunities than we

initially projected, so we expect that the restructuring will

result in a full-year pre-tax charge approximating $295 million,

and annualized savings will be in excess of $50 million.  We will

begin realizing much of these savings in 1998, and all will be in

place by 1999.  We expect to plow back much of these savings to

support the future growth of our brands, but these aggressive

steps add to our confidence that we can achieve our long-term 13-

15% E.P.S. growth goal."  About 30% of the $295 million charge

will result in cash expenditures.  Overall, the cost initiatives

are expected to produce continued margin expansion.

     Hays will state that the Company's long-term E.P.S. growth

goal is premised on sales growth of 6-7%, driven by unit growth,

new products, international growth and very modest pricing

assumptions, but no assumed benefit from future acquisitions.

With the benefit of operating leverage and the 1997 restructuring

initiatives, the Company's goal is to convert that 6-7% sales

growth into high single-digit growth at the operating company

contribution line.  Long-term brand group goals are 7%+ sales and

high single-digit contribution growth for the home and office

brands; double-digit sales and contribution growth for the golf

brands; and, for the distilled spirits brands, modest sales

growth and mid-single-digit contribution growth, but

significantly faster growth in net income.

     Hays will also note that the debt-to-capital ratio was just

21% at the end of the third quarter, well below the Company's

long-term target debt-to-capital ratio in the thirties.  The

Company has indicated that, from time to time, it may go outside

this range based on opportunities.  The Company's long-term

target debt rating is the "A" category.

                             * * * *

     Fortune Brands, Inc. is an international consumer products

company with headquarters in Old Greenwich, Connecticut.  Its

operating companies have powerhouse brands and leading market

positions.  Home and office products consist of hardware and home

improvement brands -- including Moen faucets, Master locks and

Aristokraft cabinets sold by units of MasterBrand Industries --

and office products brands -- including ACCO World Corporation's

Day-Timer and Swingline.  Acushnet Company's golf brands include

Titleist, Cobra and Foot-Joy.  Major distilled spirits brands

sold by units of JBB Worldwide, Inc. include Jim Beam and Knob

Creek Bourbon, DeKuyper cordials and Whyte & Mackay Scotch.

                           *    *    *

     This press release contains statements relating to future

results, which are forward-looking statements as that term is

defined in the Private Securities Litigation Reform Act of 1995.

Actual results may differ materially from those projected as a

result of certain risks and uncertainties, including but not

limited to changes in general economic conditions, foreign

exchange rate fluctuations, competitive product and pricing

pressures, the impact of excise tax increases with respect to

distilled spirits, regulatory developments, the uncertainties of

litigation, as well as other risks and uncertainties detailed

from time to time in the Company's Securities and Exchange

Commission filings.

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