FORTUNE BRANDS INC
8-K, 1998-07-24
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549


                                    FORM 8-K

                                 CURRENT REPORT

                     Pursuant to Section 13 or 15(d) of the
                         Securities Exchange Act of 1934




                         July 24, 1998 (July 22, 1998)
   ---------------------------------------------------------------------------
                Date of Report (Date of earliest event reported)



                              FORTUNE BRANDS, INC.
   ---------------------------------------------------------------------------
             (Exact name of registrant as specified in its charter)



          Delaware                     1-9076                13-3295276
   ---------------------------------------------------------------------------
   (State or other jurisdiction      (Commission            (IRS Employer
         of incorporation)           File Number)         Identification No.)



      l700 East Putnam Avenue, Old Greenwich, Connecticut     06870-0811
   ---------------------------------------------------------------------------
          (Address of principal executive offices)            (Zip Code)



Registrant's telephone number, including area code      (203) 698-5000
                                                     ----------------------


<PAGE>


                    INFORMATION TO BE INCLUDED IN THE REPORT



Item 5.  Other Events.
- ------   ------------

         Registrant's press releases dated July 22, 1998 and July 24, 1998 are
filed herewith as Exhibits 20a and 20b, respectively, and are incorporated
herein by reference.



Item 7.  Financial Statements and Exhibits.
- ------   ---------------------------------

         (c)  Exhibits.
              --------

              20a.  Press release of Registrant dated July 22, 1998.
              20b.  Press release of Registrant dated July 24, 1998.



                                    SIGNATURE
                                    ---------


         Pursuant to the requirements of the Securities Exchange Act of 1934, as
amended, the Registrant has duly caused this Current Report to be signed on its
behalf by the undersigned thereunto duly authorized.


                                           FORTUNE BRANDS, INC.
                                           ---------------------
                                               (Registrant)


                                           By   C. P. Omtvedt
                                             --------------------------------
                                             C. P. Omtvedt
                                             Senior Vice President and
                                               Chief Accounting Officer



Date:  July 24, 1998


<PAGE>


                                  EXHIBIT INDEX



                                                            Sequentially
Exhibit                                                    Numbered Page
- -------                                                    -------------


    20a.    Press release of Registrant dated
            July 22, 1998.

    20b.    Press release of Registrant dated
            July 24, 1998.


                                                                    Exhibit 20a.

  [GRAPHIC OMITTED]
                                                                 NEWS RELEASE
                                                                 NEWS RELEASE
Fortune Brands, Inc., 1700 East Putnam Avenue, Old Greenwich, CT  06870
                                                                 NEWS RELEASE

Contact:
Anthony J. Diaz
(203)698-5553


                  FORTUNE BRANDS ANNOUNCES AGREEMENT TO ACQUIRE
         GEYSER PEAK WINERY -- LEVERAGING DISTILLED SPIRITS DISTRIBUTION

Old Greenwich, CT, July 22, 1998 -- Fortune Brands, Inc. (NYSE-FO), the consumer
products  company,  announced  today that its  distilled  spirits  business  has
entered  into a definitive  agreement to purchase the Geyser Peak wine  business
for $59 million  plus funds to retire  approximately  $35 million in debt.  In a
related  transaction,  adjacent  vineyard  property  will  be  purchased  for $6
million.

         With annual volume of  approximately  half a million cases,  the Geyser
Peak Winery is a leader in a variety of  fast-growing  California  premium  wine
categories. Premium California wine sales have been growing at an annual rate of
15% over the past five years,  and Geyser Peak's 1997 sales reached $35 million,
up 18%.

         The  winery  and  its  flagship   Geyser  Peak  brand  have  a  premier
reputation,  worldwide. At the 1998 International Wine & Spirit Competition last
month in London,  Geyser Peak won the coveted "Winemaker of the Year" as well as
the Best Blended Red Wine Worldwide Award. This past year, it was the top winner
in  several  wine  competitions,  including  "Winery  of the  Year"  at the  San
Francisco  International  Wine  Competition.  Geyser  Peak  wines are  available
nationally and  internationally  in major hotels and leading  restaurants and on
leading airlines. The winery is located in Geyserville, Alexander Valley, Sonoma
County, California.

         "Geyser  Peak  brings  strong  brands  and  excellent  growth.  We have
identified  substantial  distribution  and cost  synergies,  and we  expect  the
acquisition  to be  non-dilutive  to earnings in 1998 and modestly  accretive in
1999," noted Chairman and Chief Executive Officer Thomas C. Hays.

         "The premium wine  category has been  achieving  double-digit  unit and
dollar growth,  Geyser Peak has been growing even faster, and we expect sales to
benefit  significantly from the strong  distribution  capability of our Jim Beam
Brands  Worldwide  distilled  spirits  business.  In turn, we expect Beam's high
margin brands to benefit from Geyser Peak's strong sales  presence at on-premise
restaurant  and bar accounts.  This channel is very  important for the growth of
new brands, such as the Small Batch Bourbons and ultra-premium tequilas.  Geyser
Peak will also represent the premium  Australian  wine,  Barwang,  for the joint
venture established by Beam earlier this year with McWilliams Wines."

         "We are delighted that our great brands will become part of the Fortune
Brands  family,"  said Henry F. Trione,  Chairman and CEO of Geyser Peak Winery.
"We are very  confident  that our fine wines,  which have  achieved wide acclaim
over the years, will thrive with the benefit of Beam's powerful distribution."

         "We're  adding  Geyser  Peak  to  a  spirits  business  that  has  been
performing  very well," Hays added.  "Operating  company  contribution  from the
spirits  brands was up 8% in the first  quarter.  Later this week,  we expect to
announce  these  brands  achieved  excellent  profit  growth again in the second
quarter and that Fortune Brands had another fine quarter.

         "Our strong,  sustained  growth reflects a strategy  sharply focused on
revenue growth,  cost initiatives and asset management," Hays said. "We continue
to see attractive add-on  acquisition  opportunities that support this strategy,
and Geyser Peak is the eighth  acquisition we have announced or completed  since
the beginning of last year. In total,  the acquired brands have annualized sales
of around  $465  million,  and  integration  of the seven  previously  completed
acquisitions is right on track, creating substantial value."

         The Geyser  Peak  Winery  acquisition,  which is subject to a number of
customary  closing  conditions,  is expected to be completed in approximately 30
days. Geyser Peak wines include  ultra-premium  Geyser Peak Reserve and Venezia,
super-premium  Geyser Peak and FoxRidge,  and popular  premium  Canyon Road. The
industry  categorizes  ultra-premiums  as wines  selling  for over $14 a bottle,
super-premiums as $7-14, and popular premiums at $5-7.

                                     * * * *

         Fortune Brands,  Inc. is a consumer  products company with headquarters
in Old Greenwich,  Connecticut.  Its operating companies have premier brands and
leading  market  positions  in home and  office  products,  golf  equipment  and
distilled spirits. Home and office brands include Moen faucets, Master locks and
Aristokraft  and Schrock  cabinets sold by units of  MasterBrand  Industries and
Day-Timer  and  Swingline  sold by units  of ACCO  World  Corporation.  Acushnet
Company's  golf brands  include  Titleist,  Cobra and FootJoy.  Major  distilled
spirits brands sold by units of Jim Beam Brands Worldwide, Inc. include Jim Beam
and Knob Creek Bourbon, DeKuyper cordials and Whyte & Mackay Scotch.


                                      * * *

         This press  release  contains  statements  relating to future  results,
which are  forward-looking  statements  as that term is defined  in the  Private
Securities  Litigation  Reform Act of 1995. Actual results may differ materially
from those projected as a result of certain risks and  uncertainties,  including
but not limited to changes in general economic conditions, foreign exchange rate
fluctuations,  competitive  product and pricing pressures,  the impact of excise
tax increases with respect to distilled spirits,  regulatory  developments,  the
uncertainties  of litigation,  the impact of weather,  particularly  on the home
products and golf brand groups,  expenses and  disruptions  related to shifts in
manufacturing to different  locations and sources,  delays in the integration of
recent acquisitions, as well as other risks and uncertainties detailed from time
to time in the Company's Securities and Exchange Commission filings.

                                      # # #



                                                                    Exhibit 20b.

  [GRAPHIC OMITTED]
                                                                 NEWS RELEASE
                                                                 NEWS RELEASE
Fortune Brands, Inc., 1700 East Putnam Avenue, Old Greenwich, CT  06870
                                                                 NEWS RELEASE

Contact:
Anthony J. Diaz
(203)698-5553


                FORTUNE BRANDS ANNOUNCES ANOTHER STRONG QUARTER;
                        DILUTED E.P.S. UP 14% PRO FORMA;
                        REAFFIRMS GROWTH OUTLOOK FOR 1998


         Old Greenwich, CT, July 24, 1998 -- Fortune Brands, Inc. (NYSE-FO), the
consumer  products  company,  today  announced  strong second  quarter  results.
Diluted earnings per share of 50 cents were up 14% compared with last year's pro
forma earnings.  Cash earnings of 65 cents per share (after adding back 15 cents
of goodwill amortization) were 30% higher than reported E.P.S. Net sales reached
$1.33 billion, up 7%.

         For the six months, sales were $2.53 billion, up 8%. Diluted E.P.S. was
80 cents, up 14% compared with last year's pro forma, and cash earnings of $1.09
(after  adding  back 29 cents of  goodwill  amortization)  were 36% higher  than
reported E.P.S.

         "Fortune Brands  continued to perform very well in the second quarter,"
noted  Chairman  and Chief  Executive  Officer  Thomas C.  Hays,  "and we expect
excellent  growth  for the full  year.  Every  category  achieved  increases  in
revenues  and  contribution  for both the  quarter  and six  months.  The strong
earnings gains reflect excellent new product results, share gains in key markets
and sustained focus on revenue growth,  cost  initiatives and asset  management.
The breadth of our  operations  and  powerful  consumer  brands has been driving
strong, consistent growth despite ongoing challenges.

         "New   product   successes   abound.    Like   Moen's   new   PureTouch
water-filtering system, which combines a faucet with a unique built-in filter in
a stylish  design.  PureTouch  began  shipping  at the  beginning  of the second
quarter,  and  orders-to-date  have  already  doubled  the full  year  forecast.
DeKuyper Sour Apple Pucker  schnapps,  introduced in April 1997, is another home
run, selling over 300,000 cases in the past 12 months and still growing. The new
Titleist Tour Distance golf ball has achieved a meteoric rise in the marketplace
since its  introduction  last September,  becoming one of the  top-selling  golf
balls in the industry  with a 6.9% share in just nine months.  And 78 new office
products were introduced worldwide in the quarter, contributing significantly to
record sales in that category.

         "With  innovative  new  products  and  powerful   distribution,   we're
achieving some dramatic share gains.  Titleist's top-grade golf ball unit market
share in the U.S.,  for example,  has increased from 40.7% at year-end to 43.2%,
and over the past year,  its dollar market share has surged from 45.6% to 50.3%.
In office  products,  Swingline is  dramatically  enhancing  its position as the
number 1  stapler  brand in the  world.  Swingline  sales  were up more than 14%
through  mid-year,  share has reached nearly 60%, and June was the best month in
the brand's history.

         "We're also making excellent progress in enhancing cost competitiveness
and asset  management.  The  restructuring  activities  initiated  last year are
proceeding well and are already  delivering  significant cost savings.  Notably,
construction  and  occupancy  of two new  facilities  in Nogales,  Mexico are on
schedule,  and production of Master locks and additional office products is well
underway in Nogales. Overall, we continue to expect annual savings exceeding $50
million, much of which we're plowing back into brand development.  These actions
and the cost  savings add to our  confidence  that we can achieve our  long-term
growth goal.

         "Looking  ahead,  we expect  another fine year in 1998.  Our  long-term
E.P.S.  growth  goal is 13-15%,  assuming a  satisfactory  economic  and pricing
environment.  That's still our expectation for 1998,  although we continue to be
adversely  affected by foreign exchange and are seeing  intensified  pricing and
unit pressures in the golf club business.

         "We're  investing  aggressively  to  enhance  our  portfolio  of  great
consumer brands,  and we continue to identify add-on  acquisition  opportunities
that   capitalize  on  existing   brand  and   distribution   strengths.   These
opportunities enhance our confidence that we can achieve our goals.

         "During the second  quarter,  we  completed a  strategically  important
acquisition,  and earlier this week, we announced another.  In June, we acquired
Schrock Cabinet  Company,  a leader in the growing U.S. kitchen and bath cabinet
category. Schrock fits very effectively with our strongly performing Aristokraft
unit.  On Wednesday,  we announced  agreement to acquire  Geyser Peak Winery,  a
leader  with a  premier  reputation  in  fast-growing  California  premium  wine
categories.  Geyser Peak brings strong brands and an excellent growth profile to
our very profitable Jim Beam Brands distilled spirits  business.  We expect that
these acquisitions will be accretive to earnings in the first 12 months.

         "Altogether,  since the  beginning of last year,  we have  announced or
completed  eight add-on  acquisitions,  adding  annualized  sales of around $465
million for a total  investment of approximately  $395 million,  including debt.
Integration  of the seven  completed  acquisitions  is right on track,  creating
substantial value.

         "So we are very upbeat about Fortune  Brands'  prospects,  both for the
remainder of 1998 and as we look out over the next several years."

         Foreign currency  translation had a modestly negative impact during the
quarter. Net fluctuations in exchange rates for foreign currencies, primarily an
18% decline in the Australian  dollar  partially  offset by a slight increase in
the British pound,  adversely affected sales, operating company contribution and
E.P.S. by $14 million, $3 million and 1 cent, respectively.  For the six months,
the adverse impact on sales, contribution and E.P.S. was $29 million, $6 million
and 2 cents, respectively.

                                Brand Highlights

:::Home and Office Products Brands:::

         Home and office  products sales and  contribution  were up 10% and 11%,
respectively,  in the quarter.  We've continued to capitalize on home and office
distribution  strengths  with  high-return,   add-on  acquisitions.   Since  the
beginning  of last  year,  we've  completed  six home and  office  acquisitions,
including the June purchase of Schrock.  The addition of Schrock  nearly doubles
our  sales in  kitchen  and  bath  cabinets,  an  attractive  category  in which
Aristokraft already has a strong position.  Schrock and Aristokraft had combined
1997 sales of $430 million, and the combination creates a strong number 2 market
presence in the U.S.

         Aggressive  actions  to  reduce  costs  are  well  underway,  including
production   shifts  to  lower  cost  locations  and   substantially   increased
outsourcing.

    --- Office Products ---

         Sales  from the office  products  brands  rose 12% in the  quarter to a
record,  and contribution was up 20%. The sales increase reflects the benefit of
recent  acquisitions  (partially  offset by 1997  divestitures)  as well as very
strong  unit  gains,  somewhat  offset by  continued  pricing  pressures  from a
consolidating  customer base as well as adverse currency  translation.  Our ACCO
World operation is the global leader in office supplies.

         ACCO has completed three  acquisitions over the past year.  Integration
is on target,  and these  brands are  already  enhancing  performance.  Nobo and
Apollo  Presentation  Products  created a strong global  presence in the growing
presentation products category. The Maco brand, acquired last October, created a
presence in the fast-growing  label market. A fourth brand,  Gravis, a leader in
joysticks  and  game  pads,  was  acquired  early  last  year  and is now  fully
integrated with our Kensington computer accessories business.

         North  American  sales  in the  quarter  were up 15%,  benefiting  from
acquisitions,  and were  particularly  strong in June, driven by strong customer
response to Back-To-School products and promotions.  Even excluding acquisitions
and a 1997  disposition,  North  American  sales were up 11%.  Solid  gains were
achieved for Wilson Jones binder products, ACCO punches and, as noted, Swingline
stapling  products.  Day-Timer  sales were up  double-digits,  and earlier  this
month,  Day-Timer  introduced  Day-Timer  Personal  Pages,  a highly  innovative
product that provides  consumers with  custom-printed  pages for their Day-Timer
organizers.

         In Europe,  sales for the quarter were up 32% including an  acquisition
but also reflecting  strong  underlying  growth.  Excluding an acquisition and a
disposition,  European  sales were up 9%, with sales on the Continent up 12% and
U.K. sales up 7%. A notably  successful new product is the  revolutionary  Rexel
"Bindmate"  document  binding  machine,  which has  halved the cost of a binding
machine to consumers in the important small office/home office market.

         Office  products  contribution  is benefiting  from  wide-ranging  cost
reduction and restructuring  initiatives as well as acquisitions.  These actions
are  honing   competitiveness   in  a  category   undergoing   intense  customer
consolidation.  Despite  ongoing  competitive  pressure,  we  continue to expect
double-digit  sales and contribution  growth from the office products brands for
the full year.

    ---Home Products ---

         Sales and  contribution  from the home products brands increased 9% and
8%,  respectively,  in the quarter,  both to records.  All brands achieved solid
sales and  contribution  increases,  with momentum at wholesale  building as the
quarter  progressed.  Sales to retailers  were generally  strong  throughout the
quarter.

         Moen achieved a 12% sales gain,  benefiting  from continued  rollout of
new products,  last November's  acquisition of the Donner  bathroom  accessories
brand and strong  retail and  wholesale  sales.  New-housing-related  sales also
strengthened significantly in the quarter, following weather-related softness in
the first quarter.  Response from the trade to new products was strong,  notably
for the innovative  new PureTouch  water-filtering  system and newly  introduced
Moen  decorator  bath  accessories.  Benefiting  from  aggressive  supply  chain
management  programs,  including demand flow  technology,  Moen has continued to
drive  down  working  capital  requirements;  in the  quarter,  working  capital
efficiency reached a record level.  Overall,  the Moen brand posted record sales
and contribution for the six months

         Master Lock,  the number one padlock in the world,  is  continuing  its
strong turnaround.  For the quarter,  bookings and units shipped were up 20% and
14%, respectively,  driven by strong acceptance of new products and double-digit
increases  in shelf  facings  at major  retailers.  Master  Lock is also back on
television  with a series of hard hitting  campaigns.  In an innovative  move to
reinforce  its  powerful  "shot lock"  brand  image,  Master  Lock has  garnered
tremendous   publicity  by  airing  the  first  nationally   broadcast  1-second
television  commercial.   The  TV  campaign  also  features  15-  and  30-second
commercials  for the new Master Lock shrouded EX and Pro Series locks and Master
Corrozex locks.  Restructuring  initiatives to enhance cost  competitiveness are
progressing well, with production now underway in Mexico.

         The kitchen and bath cabinet  operations posted a 21% sales increase to
a record,  benefiting  from two weeks of  results  for  newly  acquired  Schrock
Cabinets, but Aristokraft also had a fine quarter. Aristokraft sales were up 9%,
with solid increases in every geographic  region and continued  expansion of the
distributor  base.  Sales  for  Waterloo,  the  world  leader  in tool  storage,
increased 6% to a record.

         For the full year, we now expect  double-digit  sales and  contribution
growth from the home products brands.

:::Golf Brands:::

         The golf brands achieved record sales and  contribution in the quarter,
up 8% and 4%, respectively. These gains were achieved in spite of very difficult
conditions in the golf club category.

         The Titleist brand  continued to perform very well,  with sales up 19%,
building on a 26% increase in the first  quarter.  Titleist  golf balls and golf
clubs  both  achieved  strong  gains.  Total  golf  ball  revenues  were  up 16%
year-to-date,  driven by a 10% increase in top grade shipments. The new Titleist
Tour  Distance,  the new and improved  double cover  Titleist HP2 Distance  golf
ball, and the new Titleist  Professional are all contributing to golf ball sales
momentum.  On a worldwide basis through June,  Titleist won 88 professional tour
events in 1998,  five times more than the nearest  competitor.  Titleist is also
the leader in usage and money won on the professional  tours. Users include such
world  ranked  players  as Tiger  Woods,  Davis  Love  III,  David  Duval,  Phil
Mickelson, Ernie Els and Justin Leonard.

         Total golf club revenues, including the Titleist and Cobra brands, were
up 9% for the  quarter  and 17% for the six  months,  even  though the golf club
market has declined  this year.  The  category,  as has been noted by other golf
companies,  has been adversely affected by lower consumer demand, resulting in a
volume  decline  in the U.S.  market in the range of 5-10% and  extensive  price
discounting.

         Total  unit  sales  for our  golf  club  brands  were up 6% for the six
months, with a 2% decline in the quarter.  Both Titleist and Cobra were affected
by the overall  weakness in the market for irons,  though  both  achieved  solid
volume gains in metalwoods and putters.

         For Titleist, although unit sales of irons were off 13% in the quarter,
demand for metalwoods  surged.  Metalwood  volume tripled,  compared with a year
earlier, reflecting very strong demand for Titleist Titanium drivers, and putter
volume was up as demand for the Scotty Cameron by Titleist  putter  continued to
grow. Overall,  Titleist golf club volume declined nearly 3% in the quarter, but
revenues were up 41%, reflecting favorable product mix and firm pricing. For the
six months,  Titleist club volume was up nearly 1% to nearly 1.1 million sticks,
and revenues were up 46%.

         For Cobra,  results were more in line with the overall market,  and the
market softness is significantly  impacting Cobra sales and profits.  Unit sales
of Cobra irons were off 11% in the  quarter,  but  metalwood  volume was up 14%.
Putter volume surged 9-fold, reflecting powerful demand for Bobby Grace by Cobra
putters,  the  fastest-growing  putters on the Senior PGA Tour. For the quarter,
total  Cobra  unit  sales  were off 2%, and  revenues  declined  8%,  reflecting
category-wide pricing pressure. For the six months, Cobra units were up 10%, and
revenues were up 2%.

         Sales for the FootJoy  brand were flat  year-to-date,  reflecting  very
competitive  market  conditions.  FootJoy,  the world's  number 1 golf shoe, has
taken the lead in converting its entire line to spikeless or alternative cleated
outsoles.  The new 1998-99 product line, featuring over 80 new styles and 13 new
turf-friendly  outsoles,  was introduced in June and has received very favorable
initial response. FootJoy golf glove volume was up 12% year-to-date.

         For the full year, depending on evolving market conditions, we continue
to expect  increases  in sales and  contribution,  reflecting  the  strength and
balance of the golf brands.  However,  with the very soft conditions in the golf
club  market,  we do not expect that we will  achieve,  in 1998,  our  long-term
double-digit sales and contribution growth goals for these brands.


:::Distilled Spirits Brands:::

         For the distilled  spirits brands,  contribution rose 6% in the quarter
to a record on a 1% increase in sales, building on strong first quarter results.
For the six  months,  contribution  rose 7% to a record on a 3% sales  increase.
Results  benefited from an improved  product mix,  reflecting  strong demand for
DeKuyper  cordials  and Jim Beam  Bourbon,  partly  offset  by  adverse  foreign
currency translation rates, particularly for the Australian dollar.

         DeKuyper  Sour  Apple  Pucker,  the  latest  in an  ongoing  string  of
innovative  new  DeKuyper  product  introductions,   drove  a  12%  increase  in
depletions  (sales by  distributors to retailers) for the DeKuyper brand in both
the quarter and six months.  The success of Sour Apple has  stimulated  expanded
distribution and related volume increases for the entire DeKuyper line. DeKuyper
is the number 1 cordial brand in the U.S

         U.S.  sales  increased  8% in both the quarter  and six months.  Beam's
estimated U.S.  depletions  decreased 1% year-to-date but with a favorable shift
to higher margin brands,  including  DeKuyper,  Jim Beam -- the world's number 1
Bourbon,  and the Small Batch  Bourbons.  The  acquisition of Geyser Peak Winery
will enhance the focus on high margin brands and on-premise business,  including
restaurants and bars.

         Internationally,  Australia  is  the  largest  export  market  for  the
distilled  spirits brands.  The Australian  dollar has been directly affected by
the Asian economic crisis.  Compared with a year earlier,  the exchange rate for
the  Australian  dollar was 18% lower in the quarter and 16% for the six months,
and the recent rate has been even lower.  For the six months,  foreign  currency
translation  adversely  affected  distilled spirits sales and contribution by $8
million and $5 million, respectively.

         Despite the  unsettled  conditions  in Asia,  international  results in
local currencies are up modestly  year-to-date.  In Australia,  Jim Beam Bourbon
volume  increased  9% in the second  quarter  after some  weakness  in the first
quarter,  and Jim Beam premix cocktail volume increased 20%, despite a generally
weak spirits market.

         Worldwide  shipments  of  Jim  Beam  Bourbon  were  up 5%,  and  premix
cocktails were up 27% in the quarter.

         We expect more modest contribution growth from these brands through the
remainder of 1998. With strong cash flow,  these brands  generate  significantly
faster increases in pre-tax income.

                                     * * * *

              Fortune  Brands,   Inc.  is  a  consumer   products  company  with
headquarters in Old Greenwich, Connecticut. Its operating companies have premier
brands and leading market positions in home and office products,  golf equipment
and distilled spirits. Home and office brands include Moen faucets, Master locks
and Aristokraft and Schrock cabinets sold by units of MasterBrand Industries and
Day-Timer  and  Swingline  sold by units  of ACCO  World  Corporation.  Acushnet
Company's  golf brands  include  Titleist,  Cobra and FootJoy.  Major  distilled
spirits brands sold by units of Jim Beam Brands Worldwide, Inc. include Jim Beam
and Knob Creek Bourbon, DeKuyper cordials and Whyte & Mackay Scotch.

                                      * * *

         This press  release  contains  statements  relating to future  results,
which are  forward-looking  statements  as that term is defined  in the  Private
Securities  Litigation  Reform Act of 1995. Actual results may differ materially
from those projected as a result of certain risks and  uncertainties,  including
but not limited to changes in general economic conditions, foreign exchange rate
fluctuations,  competitive  product and pricing pressures,  the impact of excise
tax increases with respect to distilled spirits,  regulatory  developments,  the
uncertainties of litigation, changes in golf equipment regulatory standards, the
impact of weather,  particularly  on the home  products  and golf brand  groups,
expenses  and  disruptions  related  to shifts  in  manufacturing  to  different
locations and sources, delays in the integration of recent acquisitions, as well
as other risks and  uncertainties  detailed  from time to time in the  Company's
Securities and Exchange Commission filings.

                                      # # #

<PAGE>


                              FORTUNE BRANDS, INC.
                        CONSOLIDATED STATEMENT OF INCOME
                    (In millions, except per share amounts)
                                  (Unaudited)


<TABLE>
<CAPTION>
                                             Three Months Ended June 30,
                                                  1998         1997          % Change
<S>                                               <C>          <C>               <C>

Net Sales                                         $1,326.2     $1,235.5          7.3

     Cost of products sold                           668.0        629.2          6.2

     Excise taxes on distilled spirits               112.4        103.8          8.3

     Advertising, selling, general
       and administrative expenses                   354.8        328.4          8.0

     Amortization of intangibles                      26.9         25.9          3.9

     Restructuring and other
       nonrecurring charges                              -         89.3            -

     Interest and related expenses                    25.3         30.8         (17.9)

     Other (income) expenses, net                     (1.0)         0.7        (242.9)

Income From Continuing Operations
     Before Income Taxes                             139.8         27.4         410.2

     Income Taxes                                     51.9         23.1         124.7

Income From Continuing Operations                     87.9          4.3             -

Income from discontinued operations                      -        (36.5)            -

Extraordinary items                                  (22.1)           -             -

Net Income                                           $65.8       ($32.2)        304.3

Earnings Per Common Share

  Basic

     Income from operations                          $0.50        $0.41          22.0

     Restructuring and other
        nonrecurring charges                             -        (0.38)            -

     Income from continuing operations                0.50         0.03             -

     Income from discontinued operations                 -        (0.22)            -

     Extraordinary items                             (0.13)           -             -

          Net income                                 $0.37        ($0.19)       294.7

  Diluted

     Income from operations                          $0.50         $0.40         25.0

     Restructuring and other
        nonrecurring charges                             -         (0.38)           -

     Income from continuing operations                0.50          0.02            -

     Income from discontinued operations                 -         (0.20)           -

     Extraordinary items                             (0.13)            -            -

          Net income                                 $0.37         ($0.18)      305.6

Avg. Common Shares Outstanding
     Basic                                           172.9           172.0        0.5
     Diluted                                         177.3           173.4        2.2

</TABLE>


<PAGE>


                              FORTUNE BRANDS, INC.
                        CONSOLIDATED STATEMENT OF INCOME
                    (In millions, except per share amounts)
                                  (Unaudited)


<TABLE>
<CAPTION>
                                              Six Months Ended June 30,
                                                  1998         1997          % Change
<S>                                               <C>          <C>               <C>

Net Sales                                         $2,529.7     $2,340.6          8.1

     Cost of products sold                         1,286.7      1,203.7          6.9

     Excise taxes on distilled spirits               199.5        185.8          7.4

     Advertising, selling, general
       and administrative expenses                   701.3        641.4          9.3

     Amortization of intangibles                      53.2         51.9          2.5

     Restructuring and other
       nonrecurring charges                              -         89.3            -

     Interest and related expenses                    50.4         68.7         (26.6)

     Other (income) expenses, net                      1.1          2.8         (60.7)

Income From Continuing Operations
     Before Income Taxes                             237.5         97.0         144.8

     Income Taxes                                     96.6         57.7          67.4

Income From Continuing Operations                    140.9         39.3         258.5

Income from discontinued operations                      -         65.1             -

Extraordinary items                                  (30.5)           -             -

Net Income                                          $110.4       $104.4           5.7

Earnings Per Common Share

  Basic

     Income from operations                          $0.81        $0.61          32.8

     Restructuring and other
        nonrecurring charges                             -        (0.38)            -

     Income from continuing operations                0.81         0.23         252.2

     Income from discontinued operations                 -         0.38             -

     Extraordinary items                             (0.18)           -             -

          Net income                                 $0.63         $0.61          3.3

  Diluted

     Income from operations                          $0.80         $0.60         33.3

     Restructuring and other
        nonrecurring charges                             -         (0.38)           -

     Income from continuing operations                0.80          0.22        263.6

     Income from discontinued operations                 -          0.38            -

     Extraordinary items                             (0.18)            -            -

          Net income                                 $0.62         $0.60          3.3

Avg. Common Shares Outstanding
     Basic                                           172.6           171.7        0.5
     Diluted                                         177.2           173.1        2.4

</TABLE>

                                 (NOTES FOLLOW)


<PAGE>


                              FORTUNE BRANDS, INC.
                     (In millions, except per share amounts)

NOTES:

 (1)     PRO FORMA FINANCIAL INFORMATION

         On May  30,  1997,  Gallaher  Group  Plc  ("Gallaher"),  the  Company's
         international tobacco subsidiary, was spun off. To allocate the overall
         debt  burden  of the  Company  at the  time of the  spin-off,  Gallaher
         borrowed  and paid to the  Company an amount  that  approximated  $1.25
         billion, after taxes. The Company used the proceeds to pay down debt.

         The following sets forth income from operations (income from continuing
         operations excluding  restructuring and other nonrecurring charges) for
         the three-month and six-month periods ended June 30, 1997, and adjusted
         to reflect the net cash  payment  Gallaher  made to the Company and the
         assumption  that such proceeds were used to purchase 2.5 million Common
         shares and repay debt as of January 1, 1997.

<TABLE>
<CAPTION>

                                                                -----------------------------------------------------------
                                                                               Three Months Ended June 30,
                                                                ------------------|---------------------|------------------
                                                                      1998        |        1997         |    % Change
                                                                                  |     Pro Forma       |
                                                                ------------------|---------------------|------------------
           <S>                                                        <C>                    <C>                 <C>
                                                                                  |                     |
           Income from Operations                                     $87.9       |          $74.8      |        17.5
                                                                ------------------|---------------------|------------------
           Earnings Per Common Share-                                             |                     |
                Basic                                                  $.50       |           $.44      |        13.6
                Diluted                                                 .50       |            .44      |        13.6
                                                                ------------------|---------------------|------------------

</TABLE>

<TABLE>
<CAPTION>

                                                                -----------------------------------------------------------
                                                                                Six Months Ended June 30,
                                                                ------------------|---------------------|------------------
                                                                      1998        |        1997         |    % Change
                                                                                  |     Pro Forma       |
           <S>                                                        <C>                    <C>                 <C>
                                                                ------------------|---------------------|------------------
                                                                                  |                     |
           Income from Operations                                    $140.9       |         $120.1      |        17.3
                                                                ------------------|---------------------|------------------
           Earnings Per Common Share-                                             |                     |
                Basic                                                  $.81       |           $.71      |        14.1
                Diluted                                                 .80       |            .70      |        14.3
                                                                ------------------|---------------------|------------------

</TABLE>

(2)      AMORTIZATION OF INTANGIBLES

          Amortization of Intangibles Per Common Share is as follows:

<TABLE>
<CAPTION>

                                         -----------------------------------------    -------------------------------------
                                                    Three Months Ended                          Six Months Ended
                                                         June 30,                                   June 30,
                                         -----------------------------------------    -------------------------------------
                                                1998                     1997               1998                  1997
                                         -------------------- --------------------    ------------------ ------------------
                   <S>                           <C>                     <C>                 <C>                  <C>

                                         -------------------- --------------------    ------------------ ------------------
                   Basic                         $.15                    $.14                 $.30                $.29
                   Diluted                        .15                     .14                  .29                 .28
                                         -------------------- --------------------    ------------------ ------------------

</TABLE>

                                      - 2 -


<PAGE>


                              FORTUNE BRANDS, INC.
                                  (In millions)

NOTES (CONTINUED):

(3)      INFORMATION ON BUSINESS SEGMENTS

         NET SALES:
<TABLE>
<CAPTION>

                                                                -----------------------------------------------------------
                                                                               Three Months Ended June 30,
                                                                ------------------- -------------------- ------------------
                                                                            1998                1997         % Change
                                                                ------------------- -------------------- ------------------
           <S>                                                           <C>                 <C>                 <C>

           Home Products                                                 $ 367.1             $ 335.5              9.4
           Office Products                                                 318.4               285.4             11.6
                                                                ------------------- -------------------- ------------------
                   Home and Office Products                                685.5               620.9             10.4
           Golf Products                                                   328.4               305.4              7.5
           Distilled Spirits                                               312.3               309.2              1.0
                                                                ------------------- -------------------- ------------------
                   Total                                                $1,326.2            $1,235.5              7.3
                                                                ------------------- -------------------- ------------------

</TABLE>
<TABLE>
<CAPTION>

                                                                -----------------------------------------------------------
                                                                                Six Months Ended June 30,
                                                                ------------------- -------------------- ------------------
                                                                            1998                1997         % Change
                                                                ------------------- -------------------- ------------------
           <S>                                                           <C>                 <C>                 <C>
           Home Products                                                 $ 709.5             $ 664.2              6.8
           Office Products                                                 640.2               575.5             11.2
                                                                ------------------- -------------------- ------------------
                   Home and Office Products                              1,349.7             1,239.7              8.9
           Golf Products                                                   605.4               541.3             11.8
           Distilled Spirits                                               574.6               559.6              2.7
                                                                ------------------- -------------------- ------------------
                   Total                                                $2,529.7            $2,340.6              8.1
                                                                ------------------- -------------------- ------------------

</TABLE>

         OPERATING COMPANY CONTRIBUTION:
<TABLE>
<CAPTION>

                                                                ------------------------------------------------------------
                                                                                Three Months Ended June 30,
                                                                ------------------- -------------------- -------------------
                                                                            1998                1997          % Change
                                                                ------------------- -------------------- -------------------
           <S>                                                           <C>                 <C>                 <C>
           Home Products                                                  $ 55.9              $ 51.7              8.1
           Office Products                                                  20.7                17.2             20.3
                                                                ------------------- -------------------- -------------------
                   Home and Office Products                                 76.6                68.9             11.2
           Golf Products                                                    68.8                66.1              4.1
           Distilled Spirits                                                63.8                60.1              6.2
                                                                ------------------- -------------------- -------------------
                   Total                                                  $209.2              $195.1              7.2
                                                                ------------------- -------------------- -------------------
</TABLE>

<TABLE>
<CAPTION>

                                                                ------------------------------------------------------------
                                                                                 Six Months Ended June 30,
                                                                ------------------- -------------------- -------------------
                                                                            1998                1997          % Change
                                                                ------------------- -------------------- -------------------
           <S>                                                           <C>                 <C>                 <C>
           Home Products                                                  $111.1              $103.6              7.2
           Office Products                                                  48.9                43.8             11.6
                                                                ------------------- -------------------- -------------------
                   Home and Office Products                                160.0               147.4              8.5
           Golf Products                                                   110.5                99.6             10.9
           Distilled Spirits                                               106.8               100.0              6.8
                                                                ------------------- -------------------- -------------------
                   Total                                                  $377.3              $347.0              8.7
                                                                ------------------- -------------------- -------------------
</TABLE>


         Operating company contribution is operating income before restructuring
         and other nonrecurring charges and amortization of intangibles.

                                      - 3 -


<PAGE>


                              FORTUNE BRANDS, INC.
                     (In millions, except per share amounts)

NOTES (CONTINUED):

(4)       DISCONTINUED OPERATIONS

         In  connection  with the  spin-off  of Gallaher  on May 30,  1997,  the
         financial  statements were reclassified to identify tobacco  operations
         as  discontinued  operations  for all  periods.  Summarized  results of
         operations  for the  three-month  and six-month  periods ended June 30,
         1997, for the international  tobacco  operations,  net of allocation of
         interest  expense  based  on  a  ratio  of  Gallaher's  net  assets  to
         consolidated net assets of the Company, is as follows:

<TABLE>
<CAPTION>

                                                                 ------------------------------ --------------------------
                                                                         Three Months                  Six Months
                                                                             Ended                        Ended
                                                                        June 30, 1997*               June 30, 1997*
                                                                 ------------------------------ --------------------------
              <S>                                                             <C>                          <C>
              Net Sales                                                       $835.2                       $2,575.0
                                                                 ------------------------------ --------------------------
              Income Before Taxes                                             $ 33.7                       $  186.4
              Spin-Off Expenses                                                (67.1)                         (67.1)
              Income Taxes                                                      (3.1)                         (54.2)
                                                                 ------------------------------ --------------------------
              Income (Loss) From
               Discontinued Operations                                        $(36.5)                        $ 65.1
                                                                 ------------------------------ --------------------------
</TABLE>


         *    Includes  results  through May 30,  1997;  two months in the three
              months ended June 30, 1997 and five months in the six months ended
              June 30, 1997.

(5)      RESTRUCTURING AND OTHER NONRECURRING CHARGES

         During the three-month  and six-month  periods ended June 30, 1997, the
         Company recorded pre-tax  restructuring and other nonrecurring  charges
         of $89.3 as follows:

<TABLE>
<CAPTION>

                                                          ------------------------- ------------------------- ----------------
                                                                                          Nonrecurring
                                                                                         Cost of Sales
                                                               Restructuring                Charges                Total
                                                          ------------------------- ------------------------- ----------------
         <S>                                                          <C>                      <C>                   <C>
         Home Products                                                $ 9.1                    $ 8.3                 $17.4
         Office Products                                               23.4                      0.1                  23.5
                                                          ------------------------- ------------------------- ----------------
              Home and Office Products                                 32.5                      8.4                  40.9
         Distilled Spirits                                             23.3                     25.1                  48.4
                                                          ------------------------- ------------------------- ----------------
                                                                      $55.8                    $33.5                 $89.3
                                                          ------------------------- ------------------------- ----------------

                                                                                                              ----------------
         Income Tax Benefit                                                                                           23.9
                                                                                                              ----------------
         Net Charge                                                                                                  $65.4
                                                                                                              ----------------
         Charge Per Common Share
                  Basic                                                                                              $0.38
                  Diluted                                                                                            $0.38
                                                                                                              ----------------
</TABLE>

                                      - 4 -


<PAGE>


                              FORTUNE BRANDS, INC.
                                  (In millions)

NOTES (CONTINUED):


(5)      RESTRUCTURING AND OTHER NONRECURRING CHARGES (CONCLUDED)

         Home products  include  charges  related to the  disposition of certain
         product lines and the rationalization of operations.

         Office  products  include  charges  related to the  rationalization  of
         operations,  the  discontinuance  of  certain  product  lines and lease
         cancellation  costs,  partly offset by a $12.6 pre-tax gain on the sale
         of nonstrategic businesses.

         Distilled  spirits  include charges related to a change in estimate for
         bulk whiskey  valuations  which  resulted from the  integration  of the
         worldwide  distilled spirits business,  international  distribution and
         lease agreements and the discontinuance of certain product lines.

         The  rationalization  of  operations  referred  to above  includes  the
         closure of  certain  manufacturing  facilities,  the  consolidation  of
         certain  selling  facilities  and  the  sale  or  disposal  of  certain
         facilities.


(6)      EXTRAORDINARY ITEMS

         During the six-month period ended June 30, 1998, the Company  purchased
         the  following  principal  amounts of its  outstanding  debt:  $31.4 of
         7-1/2% Notes,  Due 1999,  $50.4 of 8-1/2% Notes,  Due 2003, $10.5 of 9%
         Notes, Due 1999 and $32.7 of 8-5/8%  Debentures,  Due 2021 and redeemed
         the  outstanding  $50.1 of 12-1/2%  Sterling Loan Stock,  Due 2009. The
         extinguishment  of debt resulted in a charge of $30.5 ($46.9  pre-tax),
         or 18 cents per Common share.


                                      - 5 -


<PAGE>


                              FORTUNE BRANDS, INC.
                                  (In millions)


NOTES (CONCLUDED):

(7)      PENDING LITIGATION

         Tobacco Litigation and Indemnification

         On December 22, 1994,  the Company  sold The American  Tobacco  Company
         subsidiary to Brown & Williamson  Tobacco  Corporation,  a wholly-owned
         subsidiary of B.A.T  Industries  p.l.c.  In  connection  with the sale,
         Brown & Williamson Tobacco Corporation and The American Tobacco Company
         ("the  Indemnitors")  agreed to indemnify  the Company  against  claims
         including legal expenses  arising from smoking and health and fire safe
         cigarette  matters  relating  to the tobacco  business of The  American
         Tobacco Company.

         The Company is a defendant in numerous  actions based upon  allegations
         that human ailments have resulted from tobacco use. Management believes
         that there are  meritorious  defenses to the pending  actions and these
         actions are being vigorously contested.  However, it is not possible to
         predict the outcome of the pending litigation,  and it is possible that
         some of these  actions  could be  decided  unfavorably.  Management  is
         unable to make a  meaningful  estimate  of the  amount or range of loss
         that  could  result  from  an   unfavorable   outcome  of  the  pending
         litigation.  Management believes that the pending actions will not have
         a material adverse effect upon the results of operations, cash flows or
         financial condition of the Company as long as the Indemnitors  continue
         to  fulfill  their  obligations  to  indemnify  the  Company  under the
         aforementioned indemnification agreement.

         Other Litigation

         In  addition  to the  lawsuits  described  above,  the  Company and its
         subsidiaries are defendants in lawsuits  associated with their business
         and  operations.  It is not  possible  to  predict  the  outcome of the
         pending  actions,  but management  believes that there are  meritorious
         defenses  to these  actions  and  that  these  actions  will not have a
         material  adverse effect upon the results of operations,  cash flows or
         financial condition of the Company.  These actions are being vigorously
         contested.


                                      - 6 -


<PAGE>


                              FORTUNE BRANDS, INC.

                      CONDENSED CONSOLIDATED BALANCE SHEET
                                 (In millions)

<TABLE>
<CAPTION>
                                                    June 30,          December 31,
                                                      1998                1997
                                                   (Unaudited)

<S>                                                     <C>                   <C>

Assets

     Current assets
       Cash and cash equivalents                           $90.1                 $54.2
       Accounts receivable, net                            938.4                 862.0
       Inventories                                       1,033.9                 955.2
       Other current assets                                230.9                 224.2
                                                       ---------             ---------
          Total current assets                           2,293.3               2,095.6 

     Property, plant and equipment, net                  1,030.4                 980.9
     Intangibles resulting from
       business acquisitions, net                        3,749.6               3,674.1
     Other assets                                          208.0                 191.9
                                                       ---------             ---------
          Total assets                                  $7,281.3              $6,942.5
                                                       =========             =========

Liabilities and Stockholders' Equity

     Current liabilities
       Short-term debt                                    $518.4                $228.4
       Current portion of long-term debt                   209.4                 176.2
       Other current liabilities                         1,272.2               1,363.9
                                                       ---------             ---------
          Total current liabilities                      2,000.0               1,768.5

     Long-term debt                                        782.3                 739.1
     Other long-term liabilities                           421.0                 417.8
                                                       ---------             ---------
          Total liabilities                              3,203.3               2,925.4

     Stockholders' equity                                4,078.0               4,017.1
                                                       ---------             ---------
          Total liabilities and
            stockholders' equity                        $7,281.3              $6,942.5

                                                       =========             =========

</TABLE>

                                      -7-




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