IES INDUSTRIES INC
DEFA14A, 1996-09-03
ELECTRIC & OTHER SERVICES COMBINED
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                            SCHEDULE 14A INFORMATION

                  Proxy Statement Pursuant to Section 14(a) of
              the Securities Exchange Act of 1934 (Amendment No. )

Filed by the Registrant [X]
Filed by a Party other than the Registrant [ ]

Check the appropriate box:
[ ]      Preliminary Proxy Statement
[ ]      Confidential, for Use of the Commission Only (as permitted by Rule
         14a-6(e)(2))
[ ]      Definitive Proxy Statement
[X]      Defintive Additional Materials
[ ]      Soliciting Material Pursuant to Section 240.14a-11(c) or Section
         240.14a-12



                               IES INDUSTRIES INC.
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)

 -------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

[ ] $125 per  Exchange  Act Rules  0-11(c)(1)(ii),  14a-6(i)(1),
    14a-6(i)(2) or Item 22(a)(2) of Schedule 14A.
[ ] $500 per each party to the controversy pursuant to Exchange Act Rule
    14a-6(i)(3).
[ ] Fee computed on table below per Exchange Act Rules 14a-6(i)(4)
    and 0-11.

(1)      Title of each class of securities to which transaction applies:
- --------------------------------------------------------------------------------
(2)      Aggregate number of securities to which transaction applies:
- --------------------------------------------------------------------------------
(3)      Per  unit  price  or other  underlying  value  of  transaction
         computed  pursuant  to  Exchange  Act Rule 0-11 (Set forth the
         amount on which the filing fee is calculated  and state how it
         was determined):
- --------------------------------------------------------------------------------
(4)      Proposed maximum aggregate value of transaction:
- --------------------------------------------------------------------------------
(5)      Total fee paid:
- --------------------------------------------------------------------------------


[ ]      Fee paid previously with preliminary materials.
[X]      Check box if any part of the fee is offset as provided by Exchange Act
         Rule 0-11(a)(2) and identify the filing for which the offsetting fee 



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         was paid  previously.  Identify  the  previous  filing by  registration
         statement number, or the Form or Schedule and the date of its filing.

(1)      Amount Previously Paid:

         $500,063
- --------------------------------------------------------------------------------

(2)      Form, Schedule or Registration Statement No.:

         PRELIMINARY PROXY MATERIALS of WPL HOLDINGS,  INC., IES INDUSTRIES INC.
         and INTERSTATE  POWER COMPANY,  JOINT PROXY  STATEMENT of WPL HOLDINGS,
         INC., IES INDUSTRIES  INC. and INTERSTATE  POWER COMPANY AND PROSPECTUS
         of WPL HOLDINGS,  INC. and INTERSTATE  POWER COMPANY,  ON FORM S-4 FILE
         NO.  333-07931,  and SUPPLEMENT TO JOINT PROXY STATEMENT and PROSPECTUS
         SUPPLEMENT,  ON FORM S-4  amended  by FORM  S-4/A  FILE  NO.  333-10401
- --------------------------------------------------------------------------------

(3)      Filing Party:

         IES INDUSTRIES INC, WPL HOLDINGS, INC and INTERSTATE POWER COMPANY
- --------------------------------------------------------------------------------

(4)      Date Filed:
         JANUARY 18, 1996,  JULY 11,  1996,  AUGUST 19, 1996 and AUGUST
         22, 1996
- --------------------------------------------------------------------------------





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Press Release:

         CEDAR  RAPIDS,  IOWA - (August 30, 1996) - "If it sounds too good to be
true,  it  probably  is."  That's  the  simple,  long-standing  adage  that  IES
Industries is asking its  shareholders to remember when they vote September 5 on
the nation's first three-way merger in the electric utility industry. That means
approving the merger that the company has carefully refined for 15 months, not a
recent hostile takeover bid.

         "IES shareholders have a good, solid partnership deal on the table with
two well-managed utilities, companies that also are low-cost providers with long
histories  of  increased   dividends   and   attractive   overall   returns  for
shareholders," said Lee Liu, IES Industries Chairman of the Board, President and
Chief  Executive  Officer.   "The  three-way  strategic  alliance  will  provide
additional  opportunities for diversification in areas we already know well, and
will offer greater long-term return and stability to our shareholders.

         "Some IES  shareholders may be intrigued by the hostile takeover bid of
MidAmerican  Energy,  a company we've  rejected as not being the best  strategic
partner  for the  long-term  future of IES," said Liu.  "That  company  has been
working to lure our shareholders  into rejecting an upcoming merger vote through
the vision of their personal,  short-term financial gain. On the surface, it may
seem appealing,  but a takeover by MidAmerican could create hundreds of millions
of dollars of debt that could ultimately have to be paid for by Iowa rate payers
and IES  shareholders.  Because of our  overlapping  service  delivery  areas, a
MidAmerican/IES combination could result in greater unemployment in our state."

         The  September  5  shareholder  vote  is  on  the  merger  between  IES
Industries Inc., Wisconsin Power & Light of Madison, WI, and Interstate Power of
Dubuque to create Interstate Energy Corporation,  a regional  diversified energy
company.  IES  believes  required  regulatory  approvals  are  on  schedule  for
completion of the merger within eight to 10 months.

         If approved,  IES  shareholders  would own more than 44 percent of IEC,
the new holding company, with 60% of its assets and a commensurate number of its
total employees in Iowa. Both the company's  energy  delivery  headquarters  and
unregulated  business unit would be based in Cedar  Rapids.  Dubuque would house
administrative   support  function  business  for  this  new  Midwestern  energy
powerhouse.

         In  August,  the  IES  board  rejected  an  eleventh-hour  proposal  by
MidAmerican Energy, determining it to be inferior to a revised Interstate Energy
merger agreement and not in the best interests of IES  shareholders,  customers,
employees and the communities IES has served for more than 100 years.



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         "For  some  time  now,  deregulation  has been at the  doorstep  of the
electric utility  industry," said Liu. "Our company decided early-on to position
itself for  accelerated  growth,  for entry into new markets  and for  increased
opportunities  for its  shareholders,  customers and employees.  We selected our
partners last year, and we're anxious to move ahead with the  Interstate  Energy
combination.  It offers us strategic  advantages far superior to the MidAmerican
alternative."

         "The value of the MidAmerican  proposal is substantially less than they
represent,"  states Liu. "For most IES shareholders,  exercising the cash option
could entail adverse tax consequences. And for MidAmerican, the financial burden
could be monumental because of the high acquisition premiums to be paid and from
amortization that would reduce reported earnings.  It could require the sales of
assets and the implementation of debt-reduction strategies that would be felt by
both rate paying customers and shareholders."

         The merger will be voted on at the IES annual  meeting  which begins at
10 a.m., Thursday, September 5, in Cedar Rapids.







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