IES INDUSTRIES INC
DEFA14A, 1996-08-26
ELECTRIC & OTHER SERVICES COMBINED
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                            SCHEDULE 14A INFORMATION

                  Proxy Statement Pursuant to Section 14(a) of
              the Securities Exchange Act of 1934 (Amendment No. )

Filed by the Registrant [X]
Filed by a Party other than the Registrant [ ]

Check the appropriate box:
[ ]      Preliminary Proxy Statement
[ ]      Confidential, for Use of the Commission Only (as permitted by Rule
         14a-6(e)(2))
[ ]      Definitive Proxy Statement
[X]      Defintive Additional Materials
[ ]      Soliciting Material Pursuant to Section 240.14a-11(c) or Section
         240.14a-12



                               IES INDUSTRIES INC.
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)

 -------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

[ ] $125 per  Exchange  Act Rules  0-11(c)(1)(ii),  14a-6(i)(1),
    14a-6(i)(2) or Item 22(a)(2) of Schedule 14A.
[ ] $500 per each party to the controversy pursuant to Exchange Act Rule
    14a-6(i)(3).
[ ] Fee computed on table below per Exchange Act Rules 14a-6(i)(4)
    and 0-11.

(1)      Title of each class of securities to which transaction applies:
- --------------------------------------------------------------------------------
(2)      Aggregate number of securities to which transaction applies:
- --------------------------------------------------------------------------------
(3)      Per  unit  price  or other  underlying  value  of  transaction
         computed  pursuant  to  Exchange  Act Rule 0-11 (Set forth the
         amount on which the filing fee is calculated  and state how it
         was determined):
- --------------------------------------------------------------------------------
(4)      Proposed maximum aggregate value of transaction:
- --------------------------------------------------------------------------------
(5)      Total fee paid:
- --------------------------------------------------------------------------------


[ ]      Fee paid previously with preliminary materials.
[X]      Check box if any part of the fee is offset as provided by Exchange Act
         Rule 0-11(a)(2) and identify the filing for which the offsetting fee 



<PAGE>



         was paid  previously.  Identify  the  previous  filing by  registration
         statement number, or the Form or Schedule and the date of its filing.

(1)      Amount Previously Paid:

         $500,063
- --------------------------------------------------------------------------------

(2)      Form, Schedule or Registration Statement No.:

         PRELIMINARY PROXY MATERIALS of WPL HOLDINGS,  INC., IES INDUSTRIES INC.
         and INTERSTATE  POWER COMPANY,  JOINT PROXY  STATEMENT of WPL HOLDINGS,
         INC., IES INDUSTRIES  INC. and INTERSTATE  POWER COMPANY AND PROSPECTUS
         of WPL HOLDINGS,  INC. and INTERSTATE  POWER COMPANY,  ON FORM S-4 FILE
         NO.  333-07931,  and SUPPLEMENT TO JOINT PROXY STATEMENT and PROSPECTUS
         SUPPLEMENT,  ON FORM S-4  amended  by FORM  S-4/A  FILE  NO.  333-10401
- --------------------------------------------------------------------------------

(3)      Filing Party:

         IES INDUSTRIES INC, WPL HOLDINGS, INC and INTERSTATE POWER COMPANY
- --------------------------------------------------------------------------------

(4)      Date Filed:
         JANUARY 18, 1996,  JULY 11,  1996,  AUGUST 19, 1996 and AUGUST
         22, 1996
- --------------------------------------------------------------------------------





<PAGE>



[MATERIALS SENT TO BRANCH MANAGERS AND REGISTERED REPRESENTATIVES]


August 22, 1996


Dear Branch Manager/Registered Representative:

In November 1995, IES  Industries  Inc.  (IES),  WPL Holdings,  Inc.  (WPLH) and
Interstate  Power  Co.  (IPC)  announced  a  merger  to  create  a new  regional
powerhouse,  Interstate Energy Corporation. We believe the merger is in the best
interest of our shareholders,  customers,  employees and the Iowa communities we
have served for more than 100 years.  Our  shareholders are scheduled to vote on
this three-way strategic alliance during our annual meeting Thursday,  September
5, in Cedar Rapids.

To help keep you informed  about our strategic  combination  to form  Interstate
Energy, we will hold meetings for registered  representatives on Tuesday, August
27.  Senior  executives  from IES,  WPLH and IPC will be on hand to discuss  the
benefits of our proposed  merger and answer your  questions  about the three-way
strategic alliance.

The meetings will be held in the following  locations at the times  indicated on
the enclosed  flier. We will be calling you soon to see if you will be attending
one of these meetings.

The merger agreement to form Interstate  Energy offers  substantial  benefit for
holders  of  IES  common  stock.  Under  revised  terms  of  the  proposal,  IES
shareholders  will  receive  1.14  shares of the new  company for each IES share
currently held. In addition,  it is anticipated that holders of IES common stock
will receive an initial  annual cash  dividend from IES valued at $2.25 for each
IES share now held.

We strongly  believe it is in your clients'  best  interests to vote in favor of
the three-way  strategic  alliance.  Every vote is important to help us create a
new regional  energy company that will succeed in the  competitive  marketplace.
Clients who hold stock in "street  name" must return their proxy cards  directly
to your proxy department or its agent in order for their shares to be voted.

If you have any  questions or would like more  information  about our  strategic
three-way alliance, please call us at (319) 398-4475. Thank you.

Sincerely,


Dennis B. Vass
Treasurer and Principal Financial Officer



<PAGE>



- --------------------------------------------------------------------------------





                                 YOU'RE INVITED

                IES Industries, WPL Holdings and Interstate Power
             invite you to attend a meeting to learn more about the
                          strategic three-way alliance
                     to create Interstate Energy Corporation



- --------------------------------------------------------------------------------





                 All meetings will be held on Tuesday, August 27

                                  Cedar Rapids
                                 7:30-9:00 a.m.
                              Wyndham Five Seasons
                                      Hotel
                                    Regency I
                               350 First Avenue NE

                                     Dubuque
                                 7:30-9:00 a.m.
                                Holiday Inn Five
                                      Flags
                                  Benbolt Room
                                 450 Main Street

                                   Des Moines
                                 4:00-5:30 p.m.
                               Des Moines Marriott
                                      Hotel
                                Cedar Rapids Room
                                700 Grand Avenue

                                   Sioux City
                                 4:00-5:30 p.m.
                                Hilton Sioux City
                                707 Fourth Street

                                    Davenport
                                 7:30-9:00 a.m.
                               Radisson Quad City
                                   Plaza Hotel
                                   Moline Room
                             111 East Second Street

                                    Waterloo
                                 4:00-5:30 p.m.
                             Holiday Inn Convention
                                     Center
                                Conference Room B
                             205 West Fourth Street




- --------------------------------------------------------------------------------





Please RSVP to IES  Industries Inc by fax at (319) 398-4483 or by phone at (319)
398-4413.



For more  information or answers to your questions,  please contact Larry Duncan
at (319) 398-8151 or Joel Schmidt at (319) 398-4149.



<PAGE>



- --------------------------------------------------------------------------------





                                 YOU'RE INVITED

                IES Industries, WPL Holdings and Interstate Power
             invite you to attend a meeting to learn more about the
                          strategic three-way alliance
                     to create Interstate Energy Corporation




- --------------------------------------------------------------------------------





                 All meetings will be held on Tuesday, August 27

                                  Cedar Rapids
                                 7:30-9:00 a.m.
                              Wyndham Five Seasons
                                      Hotel
                                    Regency I
                               350 First Avenue NE

                              Lee Liu, IES Chairman
                           Erroll Davis, WPLH Chairman
                             Mike Chase, IPC Exec VP
                            Denny Vass, IES Treasurer


                                     Dubuque
                                 7:30-9:00 a.m.
                                Holiday Inn Five
                                      Flags
                                  Ben Bolt Room
                                 450 Main Street

                          Larry Root, IES Exec VP (Ret)
                         Wayne Stoppelmoor, IPC Chairman
                             Nino Amato, WPLH Sr. VP
                           Ed Gleason, WPLH Secretary

                                   Des Moines
                                 4:00-5:30 p.m.
                               Des Moines Marriott
                                      Hotel
                                Cedar Rapids Room
                                700 Grand Avenue

                              Lee Liu, IES Chairman
                           Erroll Davis, WPLH Chairman
                             Mike Chase, IPC Exec VP
                            Denny Vass, IES Treasurer


                                   Sioux City
                                 4:00-5:30 p.m.
                                Hilton Sioux City
                                 Cambridge Room
                                707 Fourth Street

                            Jim Hoffman, IES Exec VP
                           Eliot Protsch, WPLH Sr. VP
                           Joe McGowan, IPC Sec/Treas
                          John Ebright, IES Controller
                         Joel Schmidt, IES Mgr, Finance

                                    Davenport
                                 7:30-9:00 a.m.
                               Radisson Quad City
                                   Plaza Hotel
                                   Moline Room
                             111 East Second Street

                            Jim Hoffman, IES Exec VP
                           Eliot Protsch, WPLH Sr. VP
                           Joe McGowan, IPC Sec/Treas
                          John Ebright, IES Controller
                         Joel Schmidt, IES Mgr, Finance

                                    Waterloo
                                 4:00-5:30 p.m.
                             Holiday Inn Convention
                                     Center
                                Conference Room B
                             205 West Fourth Street

                          Larry Root, IES Exec VP (Ret)
                         Wayne Stoppelmoor, IPC Chairman
                             Nino Amato, WPLH Sr. VP
                           Ed Gleason, WPLH Secretary




- --------------------------------------------------------------------------------




Please RSVP to IES Industries Inc. by fax at (319) 398-4483 or by
phone to (319) 398-4413.






<PAGE>



- --------------------------------------------------------------------------------




<PAGE>



[MATERIALS SENT TO IES EMPLOYEES]


August 22, 1996

Dear Fellow Employees:

We have embarked on a new battle.

For months now we've been  promoting our  company's  commitment to customers and
the communities we serve. "We Put Our Pride On The Line. Every Day" has been the
rallying cry in advertisements and other promotional  materials.  IES Industries
has a long heritage of supporting Iowa. I am proud of that commitment and I know
many of you are as well. As we work to complete our merger with WPL Holdings and
Interstate Lower Co., we will emphasize our history of success and our pledge to
continue to expand on our Iowa roots.

The  enclosed  flier  provides  additional  information  about  the IES Board of
Directors'  decision  last week.  Feel free to share the  information  with your
neighbors,  friends, family, customers,  shareholders and communities.  If you'd
like additional copies to distribute, please contact Corporate Communications at
319-398-4350.

We are  dedicated to  completing  the  strategic  three-way  alliance,  which we
believe is in the best interest of IES  shareholders,  employees,  customers and
the  communities  we have  served  for more  than 100  years.  The  proxy  fight
currently  underway will make things a little more turbulent  before  Interstate
Energy  becomes a reality.  Nevertheless,  we will move  quickly to capture  the
strategic value that will accrue from the IES/WPLH/IPC combination.

On behalf of all of our senior  executives,  let me thank you for your continued
enthusiasm, extraordinary effort and support during these times. I encourage you
to  continue  to work safely and stay  focused on our  primary  task:  providing
exceptional service to our customers. Thanks again.

Very truly yours,


Lee Liu
Chairman of the Board,
President & Chief Executive Officer



<PAGE>



                   The MidAmerican Deal: Less Than Advertised



How Will MidAmerican   MidAmerican's Bid      MidAmerican Hasn't
Pay For Almost Half-   Could Hurt Its Own     Kept Its Word.
A-Billion Dollars of   Shareholders.
Debt It May Take On?



MidAmerican's          MidAmerican's          In its last merger,
preliminary proxy      preliminary proxy      MidAmerican said it
statement indicates    statement fails to     would reduce
it intends to pay      talk about the         employment by 250
for this takeover      impact on earnings     positions.  In fact
the same way the       per share for its      they shed 850
corporate raiders of   shareholders under     positions in Iowa.
the 1980's did--       the hostile takeover   MidAmerican's
through asset sales    plan.  Even if one     dividend is less
and layoffs of         assumes MidAmerican    than it was 5 years
Iowans.  How else?     can achieve the        ago.  They promised
Increased rates for    synergies it claims--  that a previous
customers?  What is    and we don't--we       merger would lead to
MidAmerican's plan     think the deal would   higher dividends but
for how much Iowans    dilute MidAmerican's   they ended up
will pay for energy    earnings per share     cutting it instead.
supplied by a          in the first year      What does this say
combined MidAmerican   and beyond.            about their promises
and IES?                                      to IES shareholders
                                              and Iowa today?



Take a closer look: MidAmerican's deal is an inferior deal for IES shareholders,
MidAmerican shareholders and Iowans.




<PAGE>





The IES Industries        What Can You Do?              The
Board of Directors
carefully analyzed        As an IES Industries       MidAmerican
MidAmerican's             employee, you can
hostile takeover          cast your vote in
proposal and found a      favor of the three-          Deal:
whole lot less than       way strategic
advertised.               alliance to form
                          Interstate Energy.          Less Than
                          Talk with your
                          neighbors, friends,
                          family, customers           Advertised
                          and business
                          associates and
The Truth is,             encourage them to            ________
MidAmerican's Bid         support the merger
Isn't What it             among IES, WPL
Claims.                   Holdings and
                          Interstate Power Co.
                          Every YES vote
                          counts in creating
                          our vision for
                          Interstate Energy
                          Corporation.



When you consider         IES Industries             Shareholders of IES
recent trading                                       Idustries have an
prices of                 We Put Our Pride On        opportunity to vote
MidAmerican stock,        The Line.  Every           to create a new
the fact that most        Day.                       regional powerhouse,
IES shareholders who                                 Interstate Energy
take the cash option                                 Corporation.  The
would incur a tax                                    YES vote is in the
liability and the                                    best interest of IES
fact that even with                                  shareholders,
the most rapid                                       employees and
regulatory approval                                  customers and the
process, the                                         State of Iowa.
MidAmerican
transaction could
take substantially
longer to complete
than ours, the value
of MidAmerican's
proposal is
considerably less
than MidAmerican
represents.






<PAGE>



                     QUESTIONS AND ANSWERS FOR IES EMPLOYEES

                            ------------------------



Q.       What's the news?


         On August 16, 1996, IES Industries,  WPL Holdings and Interstate  Power
Co.  announced  revised  terms  of their  merger  agreement  to form a  regional
powerhouse, Interstate Energy Corp.

         At the same time,  the IES Board of Directors also rejected the hostile
takeover proposal from MidAmerican Energy Co. of Des Moines, concluding that the
three-way  strategic  merger with WPL Holdings and Interstate Power Co. is still
in the best  interests of IES  shareholders.  The Board also viewed with concern
the impact of the proposed MidAmerican  transaction on customers,  employees and
the communities IES has served for more than 100 years.


Q:       How is the stock-exchange ratio being changed?

         Under the terms of the  revised  agreement,  each  share of IES  common
stock would be converted to 1.14 shares of Interstate Energy common stock. Based
on the closing price of WPLH common stock on August 15, 1996,  each share of IES
common  stock is valued at $36.20 per share,  under the new terms.  In addition,
based on WPLH's current  dividend rate, it is  anticipated  that,  under the new
terms, IES shareholders  will receive an initial cash dividend of at least $2.25
for each share of IES common stock now held.


Q:       Who does the new stock-exchange ratio apply to?

         The new exchange ratio only applies to IES  shareholders.  Shareholders
of  Interstate  Power Co. will still  receive 1.11 shares of  Interstate  Energy
Corp. common stock for each share of Interstate Power stock,  while WPL Holdings
shares will remain outstanding as an identical number of Interstate Energy Corp.
shares.


Q:       What is the value of the new exchange ratio to IES shareholders?

         The new exchange ratio translates into a value of approximately  $36.20
per IES share,  based on the August 15 WPL Holdings closing price of $31.75. The
value to IES  shareholders  is affected by the WPL Holdings  stock price because
the merger  agreement  calls for WPL Holdings shares to be issued in the merger.
WPL Holdings will be renamed as Interstate Energy Corporation at the time of the
merger.


Q:       Why was the stock-exchange ratio changed? Why wasn't the exchange ratio
changed earlier?




<PAGE>



         The ratio was  primarily  changed in response  to the hostile  takeover
proposal by MidAmerican  Energy Co. It represents the three-way merger partners'
commitment to IES's  shareholders and to the value and strength of the strategic
three-way merger.


Q:       What the IES Board of Directors consider when making its decision?

         The IES Board  looked  at a large  number of  issues  when  making  its
evaluation. Those issues included:

o        how the  proposal  would  financed,  especially  since  it  promises  a
         purchase premium, dividend increase and revenue reduction; 
o        the  effect  on debt  levels of the  company,  given  the  amount  that
         MidAmerican would have to borrow to consummate the purchase;
o        the  effect  on future  dividends,  given the  history  of  MidAmerican
         dividend  reductions;  
o        the  proposal's  effect  on  customer  rates;  
o        the future  business  prospects for a company  largely  confined to one
         state jurisdiction;
o        the long-term  performance outlook for the stock;
o        the plans to divest substantial  diversified businesses to help pay for
         the purchase; and
o        the impact on employment levels in Iowa.


Q:       Does it make sense for us to fight a hostile takeover attempt from
MidAmerican?

         We feel  that the  benefits  of the  strategic  three-way  alliance  so
dramatically   outweigh  the   MidAmerican   proposal   that  we  have  a  clear
responsibility to communicate those benefits to shareholders.


Q:       What if shareholders reject the IES/WPH/IPC merger?  what will IES do
next?

         First,  we  are  going  to  work  very  hard  to be  sure  shareholders
understand the long-term  benefits of the strategic  three-way  alliance so they
support it. In the event that shareholders reject the three-way merger, however,
the IES Board of Directors  will  continue to evaluate all  available  strategic
alternatives.



<PAGE>



Q:       If I am an employee  and  shareholder,  how does the company  suggest I
vote my proxy?

         The IES Board of Directors has recommended  that  shareholders  approve
the proposed strategic three-way alliance with WPL Holdings and Interstate Power
Co. After conducting its extensive  analysis,  the Board felt that the strategic
three-way alliance would provide better long-term value for shareholders.


Q:       When I receive a proxy, what is the process for sending in my vote?

         IES  shareholders  will receive a total of three proxy cards. The first
card (white,  blue or green) from IES was sent with the proxy in late July.  The
second card (blue) from MidAmerican was sent in mid-August.  The third card from
IES will be sent in late August.

         Only the last proxy card  received  counts as a vote. If you return all
three cards,  the vote  reflected on the last card  received will be counted and
the other two will not be. If you have voted with the first card, and you do not
send any other cards,  that vote still counts.  It is important  that you return
your proxy card if you support the strategic three-way alliance. Not returning a
card in favor of the three-way merger counts the same as a "no" vote.

         Please remember to sign and date your proxy card.

         It is important to note that  shareholders can vote their shares during
the shareholder meeting.


Q:       What should we be telling our customers about all of this?

         We have tried to communicate with customers that our focus continues to
be on their needs at this time. There are a number of changes underway,  but our
focus simply must be providing  customers with safe and reliable energy service.
Regardless  of the outcome of the  shareholder  votes,  we must continue to keep
safety and customers' needs at the forefront.


Q:       Will  the  1996 IES  Industries  annual  meeting  still  take  place as
scheduled on September 5?

         We currently  anticipate  that the 1996 IES  Industries  annual meeting
will be held as scheduled on Thursday,  Sept.  5, at the Collins Plaza Hotel and
Convention  Center in Cedar Rapids.  All IES Industries  shareholders  will soon
receive supplemental proxy materials reflecting the new stock-exchange ratio.


Q:       How can employees become more involved in fighting the hostile takeover
attempt?

         The first  step is sign,  date and send in your proxy card so that your
shares can be voted. In addition, IES will be sponsoring employee events to give
employees the opportunity to voice their support for the strategic three-



<PAGE>



way alliance.  In addition,  employees have been very helpful,  providing  their
own,   customers'  and  communities'   comments  and  suggestions  to  Corporate
Communications.  That information helps us understand the prevailing attitude of
our key groups.  We welcome your continued  comments and  suggestions to help be
sure we are doing the best possible job communicating the issues.


Q:       Who can employees call with further questions or comments?

         Employees can call the Interstate Energy Corp. Merger Hotline at 1-800-
818-2041.  Questions will be addressed in future communications.



<PAGE>


[MATERIALS SENT TO IES SHAREHOLDERS]



                              IES INDUSTRIES, INC.


Dear Stockholder:

Please accept our thanks for sending in your WHITE Proxy Card.

To avoid  the  possibility  of the  validity  of your  WHITE  Proxy  Card  being
challenged or disqualified for the reason(s)  indicated below, we are requesting
that you  sign,  date and  mail the  enclosed  new  WHITE  Proxy  Card  with the
correction  indicated  below in the  self-addressed  envelope  provided for your
convenience.  This WHITE Proxy Card will automatically revoke any previous WHITE
Proxy Card when it is returned to us.

o        Your  previous  WHITE  Proxy was  unsigned.  (If  signing as  attorney,
         executor,   administrator,   personal  representative  of  the  estate,
         corporate officer, partner, trustee, custodian or guardian, please sign
         and give your full title as such.)

o        Your previous  WHITE Proxy was undated.  (Please date,  sign and return
         the new proxy in the enclosed envelope.)

o        Your previous WHITE Proxy omitted your title or authority.  (If signing
         as attorney,  executor,  administrator,  personal representative of the
         estate,  corporate officer,  partner,  trustee,  custodian or guardian,
         please sign and give your full title as such.)

o        Your previous WHITE Proxy, as signed, did not conform to the name shown
         on the Proxy.  (Please  date and sign this WHITE Proxy Card  exactly as
         the registration  appears on the revocation,  including your full title
         if signing other than in an individual  capacity.) If the  registration
         is in the name of a custodian for the benefit of a minor, the custodian
         must sign and indicate  their  capacity.  If you are a  beneficiary  18
         years or older, you may sign as long as you indicate your age.

o        Your  previous  WHITE  Proxy was not  signed by all joint  owners.  (If
         shares are  registered  in the name of more than one person,  each such
         person  should  sign the Proxy  Card.  If a joint  tenant is  deceased,
         please indicate that you are the surviving joint owner.)

o        Other------------------------------------------------------------------

         -----------------------------------------------------------------------

Since time is of the essence,  we would greatly appreciate your signing,  dating
and mailing the enclosed WHITE Proxy Card as soon as possible. Please mail it in
the envelope  provided for your convenience.  Once again, we greatly  appreciate
your support.


Sincerely,





IES INDUSTRIES, INC.




<PAGE>




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