IES INDUSTRIES INC
DEFA14A, 1996-08-29
ELECTRIC & OTHER SERVICES COMBINED
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                            SCHEDULE 14A INFORMATION

                  Proxy Statement Pursuant to Section 14(a) of
              the Securities Exchange Act of 1934 (Amendment No. )

Filed by the Registrant [X]
Filed by a Party other than the Registrant [ ]

Check the appropriate box:
[ ]      Preliminary Proxy Statement
[ ]      Confidential, for Use of the Commission Only (as permitted by Rule
         14a-6(e)(2))
[ ]      Definitive Proxy Statement
[X]      Defintive Additional Materials
[ ]      Soliciting Material Pursuant to Section 240.14a-11(c) or Section
         240.14a-12



                               IES INDUSTRIES INC.
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)

 -------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

[ ] $125 per  Exchange  Act Rules  0-11(c)(1)(ii),  14a-6(i)(1),
    14a-6(i)(2) or Item 22(a)(2) of Schedule 14A.
[ ] $500 per each party to the controversy pursuant to Exchange Act Rule
    14a-6(i)(3).
[ ] Fee computed on table below per Exchange Act Rules 14a-6(i)(4)
    and 0-11.

(1)      Title of each class of securities to which transaction applies:
- --------------------------------------------------------------------------------
(2)      Aggregate number of securities to which transaction applies:
- --------------------------------------------------------------------------------
(3)      Per  unit  price  or other  underlying  value  of  transaction
         computed  pursuant  to  Exchange  Act Rule 0-11 (Set forth the
         amount on which the filing fee is calculated  and state how it
         was determined):
- --------------------------------------------------------------------------------
(4)      Proposed maximum aggregate value of transaction:
- --------------------------------------------------------------------------------
(5)      Total fee paid:
- --------------------------------------------------------------------------------


[ ]      Fee paid previously with preliminary materials.
[X]      Check box if any part of the fee is offset as provided by Exchange Act
         Rule 0-11(a)(2) and identify the filing for which the offsetting fee 



<PAGE>



         was paid  previously.  Identify  the  previous  filing by  registration
         statement number, or the Form or Schedule and the date of its filing.

(1)      Amount Previously Paid:

         $500,063
- --------------------------------------------------------------------------------

(2)      Form, Schedule or Registration Statement No.:

         PRELIMINARY PROXY MATERIALS of WPL HOLDINGS,  INC., IES INDUSTRIES INC.
         and INTERSTATE  POWER COMPANY,  JOINT PROXY  STATEMENT of WPL HOLDINGS,
         INC., IES INDUSTRIES  INC. and INTERSTATE  POWER COMPANY AND PROSPECTUS
         of WPL HOLDINGS,  INC. and INTERSTATE  POWER COMPANY,  ON FORM S-4 FILE
         NO.  333-07931,  and SUPPLEMENT TO JOINT PROXY STATEMENT and PROSPECTUS
         SUPPLEMENT,  ON FORM S-4  amended  by FORM  S-4/A  FILE  NO.  333-10401
- --------------------------------------------------------------------------------

(3)      Filing Party:

         IES INDUSTRIES INC, WPL HOLDINGS, INC and INTERSTATE POWER COMPANY
- --------------------------------------------------------------------------------

(4)      Date Filed:
         JANUARY 18, 1996,  JULY 11,  1996,  AUGUST 19, 1996 and AUGUST
         22, 1996
- --------------------------------------------------------------------------------





<PAGE>

For Release: August 28,1996
Contact: Diane Ramsey (Media) (319) 398-7288
Denny Vass (Financial) (319) 398-4475

EDWARD D. JONES & CO. RECOMMENDS APPROVAL OF
THREE-WAY UTILITY MERGER

CEDAR  RAPIDS,   IOWA--Citing  its  conclusion  that  the  strategic   three-way
Interstate  Energy  Corp.  merger  "creates  enhanced  quality long term for IES
shareholders  as well as provides for an increased  dividend that is sustainable
and a substantial premium for IES shares," Edward D. Jones & Co. has recommended
shareowner approval of a proposed business combination  involving IES Industries
Inc.,  Interstate  Power Co. and WPL  Holdings,  Inc.  Jones stated that it "has
participated  in a public  offering  of  securities  of IES  Industries  and WPL
Holdings."

IES, WPL Holdings  and  Interstate  Power  announced  plans in November  1995 to
combine as Interstate Energy Corp. On August 4, MidAmerican Energy Co. (MEC), of
Des  Moines,  made an  unsolicited  proposal  to acquire  IES. On August 16, the
MidAmerican  offer was  rejected  by the IES board of  directors,  and a revised
stock-  exchange  ratio for IES  shareowners  was  announced by the three merger
partners.

Edward D. Jones & Co., a national investment banking firm, yesterday released an
analysis that supports the three-way combination.  In making its recommendation,
Jones indicated in its assessment that the "three-way  combination will create a
low-cost  regional  and  national  utility  that is able to  compete,  a  secure
dividend,  added  synergies  that lead to future cost savings and a  financially
stable balance sheet." Jones also cited IEC's "higher chances for success."

Jones believes the new IEC stands an enhanced ability to be approved in a timely
manner.  Specifically,  the report noted that the proposal to create  Interstate
Energy  Corp.  has  already  passed  the  statutory   review  period  under  the
Hart-Scott-Rodino antitrust Act.

This is the second  endorsement  of the three-way  merger by a major  investment
firm.  Both Edward D. Jones & Co. and Robert W. Baird & Co.,  which on August 19
also  recommended  shareholder  approval  of the IEC  merger,  are  based in the
Midwest.  IES believes both firms more fully  understand the benefits of the IEC
combination  and  the  political  and  regulatory   realities  associated  state
regulatory approval processes in the region.

Once  shareowner and regulatory  approvals are received,  IEC will form the 34th
largest utility holding company in the United States, with more than one million
electric and natural gas customers in four states.




<PAGE>



IES,  IPC and WPLH will hold  separate  shareowner  meetings on  September 5, at
which  shareowners  will vote on the three-way  combination  to form  Interstate
Energy Corp.

Edward D. Jones & Co. is headquartered in St. Louis, Missouri, and has more than
3,300 branch offices in 49 states.

Talking points for Lee Liu
Presentation to Cedar Rapids Community Meeting
(Shareholders/Employees/Customers in audience)
August 28,1996

Good  morning,  Whether  you're a  customer,  shareholder,  or  employee  of IES
Industries,  I want to thank each and every one of you for taking  time today to
be with  us.  For many  months  we've  been  fine-tuning  our  plan to  create a
strategic  regional  alliance  and  preparing  for  September  5,  the  day  our
shareholders vote on this carefully developed partnership.

With  shareholders'  approval,  IES is merging with Interstate  Power Company of
Dubuque and WPL  Holdings,  the parent  company of Wisconsin  Power and Light of
Madison,  Wisconsin.  That three-way combination,  a first in the nation for the
electric  utility  industry,  would  create  Interstate  Energy  corporation,  a
regional diversified energy company.

Our partnership brings together three high-quality  companies whose work ethics,
company  cultures  and visions  harmoniously  align.  We're  three  well-managed
utilities and low-cost providers with long histories of increased  dividends for
our customers.  We are companies who strongly  believe that our future  business
activities  will be  significantly  enhanced,  adding value to our customers and
communities.

We are here today to talk about a three way merger because we care about how the
new company will impact our communities and customers.

First of all, let me share with you what the three-way merged company will be as
an energy  service  business.  We will be  thirty-fourth  in size  among the two
hundred plus publicly owned utility  companies in the nation. It will truly be a
regional company,  transcending  state boundaries,  with a diversified  customer
base in four  Midwestern  states.  It is a combination  of three low cost energy
providers with commitment to customers and communities. It is also a combination
of three  well-managed  companies with excellent past track records in community
commitment and financial performance.

For communities like Cedar Rapids, the IEC merger means:

1. The utility  operation  business unit will be  headquartered in Cedar Rapids.
This  includes  all  utility  operations  in  four  states,   namely  Wisconsin,
Minnesota, Iowa and Illinois.


                                       -2-

<PAGE>




2. Cedar Rapids will be the home of all  non-utility  businesses,  including the
non-utility  businesses under WPL Holdings. We also intend to develop and expand
our non-utility businesses in the near future.

3. Administrative  support for IEC will be headquartered in Dubuque,  which will
provide the needed administrative support for the entire company. Obviously, the
business activities in Dubuque will be greatly enhanced.

4. What will be in Wisconsin is the IEC Holding Company, and generation business
unit.  We will  also have IEC  Holding  Company  offices  in Cedar  Rapids.  The
executive team,  including  Erroll Davis, our designated CEO of the now company,
will spend a  substantial  amount of his time in Cedar Rapids -- he is currently
looking for a home here.  Indeed, MC will have a strong presence in Cedar Rapids
and in Iowa as a whole.

5. I should also mention the Board of Directors of IEC will have nine from Iowa,
and six  representing  WPL Holding.  I can assure you the Iowa interests will be
protected.

For our customers, the IEC merger will mean:

1. Lower  cost and better service to our customers. I have asked Erroll Davis to
share with you and articulate on this particular point.

2. We embrace the concept of open  competition just like what is going on in the
telecommunications  industry because we believe competition will spur innovation
in service  offerings and more competitive  prices.  We respect customer choices
and we do not believe in the concept of a single utility  company in Iowa,  just
the same as one supermarket or one gas station.

Employee Impact:

The IEC merger will have some impact in employment.  However, I have always said
that our workforce is our most important asset. The three-way merger will adjust
the workforce in line with our natural  attrition rate,  approximately 3% a year
for three years. For the MidAmerican  proposal,  according to the information in
their proxy  material,  they plan to realize $28.7 million in labor savings.  We
believe they plan to cut 480 jobs in the first year.  Since the MidAmerican deal
is a proposal of  purchase,  as opposed to merger,  they have made it clear that
the  headquarters  will no  longer be in Cedar  Rapids,  but in Des  Moines.  We
believe  the  impact on our  workforce  and our  community  in Cedar  Rapids and
surrounding area will be very significant.

Finally, for our shareholders:

The vote for  September 5 is to vote up or down on the  three-way  merger  which
will provide an IES share value of approximately


                                       -3-

<PAGE>



$36.25 a share,  a very  significant  pick up from  $20.00 a share one year ago.
With an increase in dividend from our current $2.10 a share to $2.25 a share, we
believe this is a great gain for IES shareholders.

The  MidAmerican  proposal is merely "a proposal," with promises for the future:
they  have not  lived up to their  promises  in the past,  and they  offer  weak
numbers to support the current  ones.  We urge our  shareholders  to vote for an
agreement that is concrete and real instead of a hypothetical one which may lead
to nowhere!

Finally, we have always been a company that is committed to long term growth for
both the company and the communities we are privileged to serve.


                                       -4-

<PAGE>



August 27, 1996

Dear IES Employee:

Some of you may have  recently  received a letter  from  MidAmerican  Energy Co.
regarding  their hostile  proposal to take over IES  Industries.  As part of our
ongoing  communications  to you,  I would  like to  briefly  address  one of the
comforting but questionable promises that MidAmerican is making.

Of great concern to me is MidAmerican's promise about employee "job security" if
they are successful in taking over our company.  MidAmerican  said in its letter
that  it  expects  to  reduce   employment   by  450  positions  at  a  combined
MidAmerican-IES,  and that it would  achieve  this through  attrition  and other
"voluntary  methods." However,  we find  MidAmerican's  claims very difficult to
believe  when we consider  their track  record and the cost savings they project
from a merger with IES.

You should be aware that in its last merger, MidAmerican initially estimated the
elimination of 250 jobs. The final  reduction was actually 850 positions,  or 20
percent  of its  workforce.  How  can we now  trust  their  promise  that no IES
employees will be laid off?

Furthermore,  MidAmerican's  dubious claims are not supported by its numbers. In
its proxy  material,  MidAmerican  projects it will realize $650 million in cost
savings  from a merger with IES.  Based on our analysis of this  projection,  we
find it hard to believe that  MidAmerican  will be able to achieve this level of
savings without  substantial  layoffs.  The MidAmerican  proxy materials  detail
labor savings of nearly $28.7 million in the first year.  Assuming an average of
$60,000 of salary and benefits savings per employee,  that savings translates to
nearly 480 positions in the first year alone.

A  company's   financial   condition  has  a  substantial   effect  on  jobs.  A
MidAmerican-IES combination could have a level of debt significantly higher than
the company that will result from the three-way  merger.  To pay the interest on
this debt and meet its  promises  to  shareholders,  MidAmerican  would be under
pressure to  continually  cut costs with  obvious  consequences  for  employment
levels.

In contrast, the three-way merger among IES, WPLH and IPC will create a regional
powerhouse   positioned  to  grow  in  the  rapidly  changing  and  increasingly
competitive   utility  industry.   We  believe  this  growth  plan  will  create
opportunities  over the  long-term  superior  to  anything  a  combination  with
MidAmerican might offer.

Some of you have  asked  how the  MidAmerican  plan is  different  than  Process
Redesign, under which IES has moderately reduced employment. Given MidAmerican's
track record of job cuts, we


                                       -5-

<PAGE>



feel that the two companies  have very  different  philosophies.  We have worked
very hard to keep  Process  Redesign  as fair and  humane as  possible.  We have
worked to redesign the work first,  then looked at the jobs and skills necessary
to do that work.  We have  created  numerous  options for  employees to seek new
positions and follow new opportunities. We have created a severance program that
we the employees who are affected recognize as generous. This, at a time when we
anticipate that fewer than 100 employees will  involuntarily lose positions as a
result of  Process  Redesign.  On the other  hand,  MidAmerican  appears to have
followed a philosophy of simply reducing headcount to cut costs.

We understand  that there is a lot of information  and  misinformation  floating
around. We appreciate your continued  interest and support.  We will continue to
communicate  to you  through  various  methods  to provide  you with  timely and
accurate  information.  In the meantime, if you have any questions regarding the
three-way merger, please call the employee merger hotline at 1-800-818-2041.  It
is important to us that you are well informed about the events affecting IES.

Sincerely,

Lee Liu
Chairman of the Board, President & Chief Executive Officer


                                       -6-

<PAGE>



Interstate Energy Corporation--Service Territory
[MAP]
[LEGEND] WP&L
IES Utilities Inc.
Interstate Power Co.
[ORGANIZATION CHART]
INTERSTATE ENERGY CORPORATION
WP&L
Interstate Power Co.
IES Utilities Inc.
Diversified Companies

WPL Holdings, Inc.
222 W. Washington Avenue
P.O. Box 2568
Madison, Wisconsin 53701-2568
(608) 252-4888
http://www.wpl.com

IES Industries Inc.
200 First Street SE
P.O. Box 351
Cedar Rapids, Iowa 52406-0351
(319) 398-4411
http://ies-energy.com

Interstate Power Co.
1000 Main Street
P.O. Box 769
Dubuque, Iowa 52004-0769
(319) 582-5421

MERGER PROFILE
INTERSTATE ENERGY CORPORATION
[LOGO]


                                       -7-

<PAGE>



THE MERGER

Three high-quality, los-cost, innovative utility companies are merging to form a
new  company  poised  to  succeed  in  the  increasingly   competitive   utility
marketplace.  IES Industries  Inc.,  Interstate  Power Company and WPL Holdings,
Inc.  will join  forces to create  Interstate  Energy  Corporation.  The  merger
agreement  was announced  Nov. 11, 1995.  The merger is expected to be completed
during the first half of 1997 and must be approved by several  state and federal
regulatory agencies.

The  combination  will  result  in  the  formation  of a  new  holding  company.
Interstate Energy Corporation will serve nearly one million electric and natural
gas customers in Iowa, Illinois,  Minnesota and Wisconsin. The company's utility
subsidiaries, IES Utilities Inc., Interstate Power Company and Wisconsin Power &
Light  Company,  will maintain  separate  operations for a period of three years
after the completion of the merger.  The  headquarters of the utility  companies
will remain in Cedar Rapids and Dubuque, Iowa, and Madison, Wis.,  respectively.
In addition, the companies' current diversified interests,  IES Diversified Inc.
and  Heartland  Development  Corporation,  will be combined  under one entity to
manage the diversified  operations of the new parent company.  Interstate Energy
Corporation  will be the  34th-largest  utility  holding  company  in the United
States, and will be headquartered in Madison, Wisconsin.

The merger  will  provide  the three  companies a  substantial  competitive  and
operational  advantage within the region. By joining forces,  the companies will
be better able to maintain low rates and high customer  service  levels,  market
innovative new products and services and enhance future shareholder value.

THE LEADERSHIP

Lee Liu, presently chairman of the board, president & chief executive officer of
IES  Industries,  will  serve as  chairman  of the  board of  Interstate  Energy
Corporation once the merger is completed. Wayne Stoppelmoor, chairman, president
and chief executive  officer of Interstate Power Company,  will be vice chairman
of the  combined  company.  Erroll  Davis  Jr.,  chairman,  president  and chief
executive  officer  of WPL  Holdings,  Inc.  will  become  president  and  chief
executive  officer  of  Interstate  Energy  Corporation.  Two  years  after  the
combination,  Liu and  Stoppelmoor  will step down and Davis will succeed Liu as
chairman.  The board of  directors  of  Interstate  Energy  Corporation  will be
composed of six directors of IES  Industries,  six directors of WPL Holdings and
three directors of Interstate Power Company.

[CHART:  THE FACTS]



                                       -8-

<PAGE>



[PHOTO] "The combination of these companies will create  significant,  long-term
benefits  for  our  employees,  customers  and  shareholders."  --Lee  Liu,  IES
Industries, Inc.

[PHOTO] "The electric  utility  world is changing  around us and we must prepare
for the competitive era." --Wayne Stoppelmoor, Interstate Power Company

[PHOTO]  "This  combination  will move WPL  Holdings  well  along to  becoming a
regionally and nationally  competitive  energy company." --Erroll Davis Jr., WPL
Holdings, Inc.


                                       -9-

<PAGE>



[MAP] INTERSTATE ENERGY CORPORATION
[LEGEND] WP&L
IES Utilities Inc.
Interstate Power Co.

[MAP] INTERSTATE ENERGY CORPORATION
[LEGEND] WP&L
IES Utilities Inc.
Interstate Power Co.

A growing and diversified regional customer base

Assets-$4.5 Billion

Over 850,000 electric customers

Over 360,000 gas customers

Service territory in Iowa, Illinois, Minnesota and Wisconsin


                                      -10-

<PAGE>



IEC WILL MARKET TO DIVERSE AND GROWING INDUSTRIES

Customers-Major Industries

Food Products
Machinery & Metals
Chemicals
Transportation
Paper
Construction Equip.


IEC'S INVESTMENT IN COMMUNITIES IS REFLECTED IN RETAIL SALES GROWTH

[BAR GRAPH]

Represents Annual Growth Rate for 1991-1995


                                      -11-

<PAGE>



INTERSTATE ENERGY CORPORATION

[MAP]
[LEGEND] WP&L
IES Utilities Inc.
Interstate Power Co.

A low cost provider of electric power

Continued strong support of economic development

Low customer rates

Investments in communities we serve


AVERAGE INDUSTRIAL CUSTOMER CHARGE PER Kwh

[BAR GRAPH]

Source:  EEI Rankings, 1995


                                      -12-

<PAGE>



AVERAGE RESIDENTIAL CUSTOMER CHARGE PER Kwh

[BAR GRAPH]

Source: EEI Rankings, 1995


IEC CORE BUSINESSES

[ORGANIZATIONAL CHART]


                                      -13-

<PAGE>



INVESTMENT RETURN COMPARISON
[BAR GRAPH]
Total Cumulative Investment Return
8/2/91-8/2/96


DIVIDEND COMPARISON
[BAR GRAPH]
5 Year Dividend Growth Rate
1991-1995


                                      -14-

<PAGE>



DIVIDEND COMPARISON
[LINE GRAPH] Dividend Cut
[LINE GRAPH] Dividend Growth

DEBT LEVELS
[BAR GRAPH]
Pro Forma Debt Ratio


                                      -15-

<PAGE>



IEC GROWTH POTENTIAL
[PIE CHART]


MidAm DIVESTITURE OPTIONS
[PIE CHART]


                                      -16-

<PAGE>





HIGH DIVIDEND PAYOUT RATIOS
PRESENT CONCERNS
[LINE CHART]
DIVIDEND PAYOUT RATIO PERCENT
Historical MidAm Payout Ratios


MIDAMERICAN DIVIDEND AT RISK?

1995  consolidated  pro  forma dividend payout ratios (109% to 119%, assuming no
synergies)

Potential  further  rate  reduction  in  current  filing (OCA has filed for $100
million reduction)

Possible  inability  to  recover  purchase  premium  in rates (approximately $12
million per year at risk)

Possible divestiture of growth companies to repay debt


                                      -17-

<PAGE>



MIDAM IMPLIED VALUE
$26-$30???

We believe they should have...

Included

Discount for time lag and probability of transaction closure

Effect of rate decrease (OCA $100 million?)

Cost of current hostile effort

Full impact of higher debt service

Tax impact on McLeod gains if sold

Goodwill amortization of $12 million per year (For P/E valuation
basis

Excluded

High multiple of 5-6 times operating cash flow - MEC historical multiple doesn't
support - Utilities are primarily valued on P/E basis - Historically WPL has had
higher P/E ratios than MidAm

Cash flows of non-regulated subsidiaries which may be divested

We believe the  implied  value to MidAm and IES  shareholders  is much less than
advertised.


MIDAM HURDLES

Potential antitrust issues could block MidAm takeover

To finance  the merger  MidAm  shareowners  face  either:  High debt  levels (59
percent based on SEC filed information) Or divestiture of growth businesses


                                      -18-

<PAGE>


THE IEC ADVANTAGE

IEC's cost structure better positions IEC for the competitive
market

Long term growth and diversification

IEC is financially stronger - lower leverage

IEC is further along in regulatory review process

IES Merger/Acquisition history without dividend cuts:
e.g., 1991  Iowa  Southern  Merger, 1992 Whiting Petroleum Merger and 1992 Union
Electric Asset Acquisition

IEC balanced for shareowners, customers, employees and communities


                                      -19-

<PAGE>


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