IES INDUSTRIES INC
DFAN14A, 1996-08-23
ELECTRIC & OTHER SERVICES COMBINED
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                                  SCHEDULE 14A
                                 (Rule 14A-101)
                     Information Required in Proxy Statement

                            SCHEDULE 14A INFORMATION
                Proxy Statement Pursuant to Section 14(a) of the
                         Securities Exchange Act of 1934


Filed by the Registrant [ ]
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Check the appropriate box:

[ ] Preliminary Proxy Statement [ ] Confidential,  for Use of the Commission
[ ] Definitive Proxy Statement      Only (as permitted by Rule14a-6(e)(2))
[X] Definitive Additional Materials
[ ] Soliciting Material Pursuant to Rule 14a-11 (c) or Rule 14a-12

                               IES INDUSTRIES INC.
                (Name of Registrant as Specified in Its Charter)

                           MIDAMERICAN ENERGY COMPANY
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)


Payment of Filing Fee (Check the appropriate box):
[ ] $125 per Exchange Act Rules  0-11(c)(1)(ii),  14a-6(i)(1),  14a-6(i)(2) or
    Item 22(a)(2) of Schedule 14A.
[ ] $500 per each  party to the  controversy  pursuant  to  Exchange  Act Rule
    14a-6(i)(3).
[ ] Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.
       (1) Title of each class of securities to which transaction applies:
       (2) Aggregate number of securities to which transaction applies:
       (3) Per unit price or other underlying value of transaction computed
           pursuant to Exchange Act Rule 0-11:
       (4) Proposed maximum aggregate value of transaction:
       (5) Total fee paid:
[X] Fee paid previously with preliminary materials.
[ ] Check box if any part of the fee is offset as  provided  by  Exchange  Act
    Rule  0-11(a)(2)  and identify the filing for which the  offsetting  fee was
    paid  previously.  Identify the previous  filing by  registration  statement
    number, or the Form or Schedule and the date of its filing.
       (1) Amount Previously Paid:
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- --------------------------------------------------------------------------------

<PAGE>
                  

Date:     August 22, 1996

Company:  Keith Hartje (515) 281-2575


MidAmerican  Energy  Company on  Wednesday  began  calling  shareholders  of IES
Industries Inc. to urge them to vote against the proposed merger of IES with WPL
Holdings, Inc. of Madison, WI and Interstate Power Company of Dubuque, IA.

Three  shareholder  call  centers are  operating  in Des Moines,  Sioux City and
Davenport, staffed by administrative employees of MidAmerican who volunteered to
help.  More than 250  employees  will  initiate  contact  with  thousands of IES
shareholders.

"I am  confident  that  the  personal  efforts  of  our  employees  will  make a
difference in the proxy solicitation  directed at IES  shareholders,"  said Stan
Bright,  president and chief executive  officer.  "These  employees  explain the
superior value of our proposed merger, compared with the Wisconsin deal."

Callers offer no speculation  about the outcome of the merger,  but they provide
information  on the  MidAmerican  proposal to merge with IES in a stock and cash
transaction.  They  also  explain  how IES  shareholders  can vote  against  the
Wisconsin   deal.   Employees  also  are  answering   incoming  calls  from  IES
shareholders and customers on a toll-free number -- 1-888-PRO-IOWA.

IES shareholders are scheduled to consider the Wisconsin deal at a meeting to be
held on Sept. 5.  MidAmerican is urging IES shareholders to oppose the Wisconsin
deal  so  the  company  can  put  the  MidAmerican   proposal  before  them  for
consideration.

MidAmerican  Energy Company,  Iowa's largest  utility,  serves 635,000  electric
customers and 600,000 natural gas customers in Iowa, Illinois,  South Dakota and
Nebraska.   Company  headquarters  are  in  Des  Moines,  Iowa.  Information  on
MidAmerican is available on the Internet at http://www.midamerican.com.

                                     # # #

<PAGE>

[The following is a slide presentation to Institutional Shareholders Services in
Washington, D.C. by MidAmerican officers on August 23, 1996]

[Slide #1]

                               MIDAMERICAN ENERGY
                                     COMPANY

                          PRESENTATION TO INSTITUTIONAL
                              SHAREHOLDER SERVICES

                                 AUGUST 23, 1996

[MidAmerican Energy Logo]

<PAGE>

[Slide #2]


                           Forward-Looking Statements


                          From time to time  during this  presentation,  we will
                           make forward-looking statements.


     *        These statements may include:
              -       Cost reduction strategies and anticipated outcomes
              -       Pricing strategies
              -       Changes in utility industry
              -       Planned capital expenditures
              -       Financing needs and availability
              -       Future plans and strategies
              -       Anticipated events

     *        These statements are subject to risks and uncertainties
              -       Results could differ from those expressed in statements

     *        Some of these risks and uncertainties include:
              -       General economic conditions
              -       Competition factors
              -       Regulatory actions
              -       Potential weather effects on sales and revenue
              -       Others

[MidAmerican Energy Logo]

<PAGE>

[Slide #3]

                           MidAmerican Energy Company


*        Gas and electric utility with unregulated subsidiaries

*        Strategic intent is to be a regional energy and
         communications provider

*        Serve over 630,000 electric customers and nearly 600,000
         gas customers in Iowa, Illinois, South Dakota and Nebraska

[MidAmerican Energy Logo]

<PAGE>

[Slide #4]

                                Merger Experience

                     1990 Midwest Energy and Iowa Resources

                                Midwest Resources

- - First Iowa utility merger, completed without FERC approval

- - Community presence model developed

[MidAmerican Energy Logo]

<PAGE>

[Slide #5]

                                Merger Experience
                                   (Continued)

                         1995 Midwest Resources and IIGE

                           MidAmerican Energy Company

- - Fastest  modern  utility  merger to date - 11 months - First  multi-state  ICC
merger approval - First market based pricing plan in Iowa or Illinois

[MidAmerican Energy Logo]

<PAGE>

[Slide #6]

                          MidAmerican Financial Profile
                                   (millions)

  Balance Sheet                         6/30/96               12/31/95

Net Plant                               $2,631.5              $2,654.5

Purchase Power contract                 209.2                 212.1

Current Assets                          312.9                 409.8

Investments                             869.2                 826.5

Other Assets                            409.9                 420.5


Total Assets                            $4,432.7              $4,523.5


[MidAmerican Energy Logo]

<PAGE>

[Slide #7]

                      MidAmerican Financial Profile (cont.)

                                   (millions)

  Balance Sheet (cont.)                 6/30/96               12/31/95

Common Equity                           $1,242.6              $1,225.7

Preferred Stock                         128.6                 139.9

Long-Term Debt                          1,405.4               1,403.3

Current Liabilities                     481.0                 575.4

Deferred Taxes                          750.4                 746.6

Purchase Power Contract                 112.7                 112.7

Other Liabilities                       312.1                 319.8

Total Capitalization & Liabilities      $$4,432.7             $4,523.5

[MidAmerican Energy Logo]

<PAGE>

[Slide #8]

                      MidAmerican Financial Profile (cont.)
                                   (millions)

Income Statement         12 months ending 6/30/96      12 months ending 12/31/95

  Utility Revenues            $1,607.5                      $1,554.2

  Utility Expenses            (1,268.9)                     (1,249.6)

  Utility Operating Income    $338.6                        $304.6

  Unregulated                 2.8                           (3.5)

  Operating Income            $341.4                        $301.1

  Other Income                10.4                          11.7

  Interest                    (112.6)                       (114.4)

  Income Taxes                (89.3)                        (68.0)

  Discontinued Operations     0.8                           0.4

  Net Income                  $150.8                        $130.8

  Preferred Dividends         (8.2)                         (8.1)

  Net Income Common           $142.6                        $122.8

[MidAmerican Energy Logo]

<PAGE>

[Slide #9]

                      MidAmerican Financial Profile (cont.)
                                   (millions)

Income Statement         12 months ending 6/30/96      12 months ending 12/31/95

  Net Income                  $142.6                        $122.8

  Average Shares Outstanding  100.8                         100.4

  Earnings per Share          $1.42                         $1.22

  Dividends per Share         $1.20                         $1.20

[MidAmerican Energy Logo]

<PAGE>

[Slide #10]

                      MidAmerican Financial Profile (cont.)

Bond Rating

     Moody's   A2

     S & P     A+

Capitalization Ratios 6/30/96

     Common Equity       44.8%

     Preferred           4.6%

     Long Term Debt      50.6%

[MidAmerican Energy Logo]

<PAGE>

[Slide #11]

                               Generation Profile

*    4,311 MW of capacity

*    Balanced supply mix (as a % of generation)
     - Coal         77%
     - Nuclear      22%
     - Oil/Gas      1%

*    Minimal Clean Air Act exposure

*    25% owner of Quad-Cities Nuclear Power Station

*    Purchase 50% of the energy of Cooper Nuclear Station

[MidAmerican Energy Logo]

<PAGE>

[Slide #12]

                                Recent Activities

Corporate

     *    Filed  for  approvals  to form an  Exempt  Holding  Company  with  the
          following  subsidiaries;
            - MidAmerican Energy (utility operations)
            - MidAmerican Capital (unregulated)
            - Midwest Capital (regional business development)

     *    IES merger proposal

[MidAmerican Energy Logo]

<PAGE>

[Slide #13]

                            Recent Activities (cont.)

Utility Operations

     *    Electric   Pricing  Plan  filed  in  Illinois  and  Iowa
          - Immediate residential price reductions for customers above market
            proxy
          - Annual price reductions thereafter, declining to market proxy
          - Flexibility to negotiate commercial and industrial rates
          - Eliminates fuel adjustment clause ROE deadband between 9% and 12.5%
          - Earnings over 12.5% used to accelerate recovery of regulatory
            assets, fund customer service improvements, or improve
            earnings
          - Orders expected by year-end

[MidAmerican Energy Logo]

<PAGE>

[Slide #14]

                            Recent Activities (cont.)

Utility Operations (cont.)

     *    OCA Show Cause proceeding in Iowa
          - Not yet set for hearing
          - Petitioned IUB to reject the case, or consolidate with Pricing
            Proposal docket

[MidAmerican Energy Logo]

<PAGE>

[Slide #15]

                            Recent Activities (cont.)

Unregulated

     *    Restructured into MidAmerican Capital with
          InterCoast Energy subsidiary

     *    Initiated IPO of InterCoast Energy, but canceled due to
          general market conditions

     *    Retained Dillon Read to evaluate alternatives,
          including possible divestiture

[MidAmerican Energy Logo]

<PAGE>

[Slide #16]

                            MEC Strategic Development

Mid 1994          Merge for size, low cost, financial strength

Mid 1995          Achieve merger savings and utility operational success
                  Enhance unregulated performance

Late 1995         Enhance utility performance
                  Restructure unregulated unit
                  Develop market centered competitive company

Mid 1996          Maximize utility cash flow and optimize earnings
                  Align unregulated business to market strategy
                  Assess mergers based on competitive advantage

[MidAmerican Energy Logo]

<PAGE>

[Slide #17]

                          MEC - IES Merger Transaction

*        Unique strategic and operational fit

*        Substantial opportunity for synergies

*        Financially compelling offer for shareholders

*        Ability to quickly consummate a combination

*        Creates powerful regional provider of energy and communications
         products and services

*        Everybody wins: shareholders, customers and employees

[MidAmerican Energy Logo]

<PAGE>

[Slide #18]

                           Company Comparisons - 1995

                      MidAmerican          IES                   Combined

Headquarters          Des Moines, IA       Cedar Rapids, IA      Des Moines, IA

Assets                $4.50 B              $2.00 B               $6.50 B
Revenue               $1.72 B              $0.85 B               $2.57 B
Earnings              $123 M               $64 M                 $187 M
Equity Market         $1,612 M             $997 M                $2,609 M
    Value*
MW Capacity           4,311 MW             2,080 MW              6,391 MW


Customers

Electric              631,000              332,000               963,000
Gas                   595,000              173,000               768,000

*August 9, 1996

[MidAmerican Energy Logo]

<PAGE>

[Slide #19]

                          MidAmerican's Proposed Merger
                               With IES Industries


*    Exchange ratio of 2.346 MidAmerican shares for each
     IES share in a tax-free exchange

     -  Common Stock election available to all

*    Cash election of $39 per IES share, subject to a
     maximum of 40% of outstanding shares

     -  If cash election is oversubscribed, cash will be prorated

*    IES shareholders can elect cash or common stock for
     each share

[MidAmerican Energy Logo]

<PAGE>

[Slide #20]

Financial Considerations


*    MidAmerican's proposal is compelling and
     demonstrably superior

     -    31% premium to IES market price (before announcement)

     -    6% premium to revised Wisconsin transaction

     -    25% higher dividend than the Wisconsin Transaction ($2.82
          vs. $2.25)

     -    Election to receive stock or cash

[MidAmerican Energy Logo]

<PAGE>

[Slide #21]

                             Pre-Offer Communication

August 1993                IES - IIGE discussion

August 1995                Verbal contact

October 1995               Written correspondence including
                            request to make proposal

November 1995              Wisconsin deal announced

[MidAmerican Energy Logo]

<PAGE>

[Slide #22]

                        Strategic Elements of Combination

*        Natural Fit
         -        System integration relatively seamless
         -        Joint ownership of 1,078 megawatts of generation
         -        No new regulatory jurisdictions
         -        Similar production costs and rates
         -        Contiguous and overlapping territory spans most of Iowa

[MidAmerican Energy Logo]

<PAGE>

[Slide #23]

                        Strategic Elements of Combination

                                    [GRAPHIC]

Geographical map of State of Iowa depicting MidAmerican Energy Service Area, IES
Industries Service Area and Service Area Overlaps.

[MidAmerican Logo]

<PAGE>

[Slide #24]

                        Strategic Elements of Combination

*        Synergy opportunities would benefit customers and
         shareholders alike

         -        Preliminary savings estimate $655 million over 10 years

[MidAmerican Energy Logo]

<PAGE>

[Slide #25]

                            Preliminary Cost Savings
                             1998 - 2007 Time Frame

[PIE CHART]

     Corporate/Administrative                $117M
     Purchasing Economics                    $86M
     System Optimization                     $132M
     Labor                                   $349M
      440 people - 7.6% of 5800 total

Estimated 10 year  savings  over $655  million* * net of $29 million of costs to
    achieve savings


                                *     Virtually all operating cost savings
                                *     Based entirely on public information
                                *     MidAmerican projected approximately $30
                                      million  annual O&M  savings in its 1994
                                      merger announcement.  Has actually
                                      achieved $50 million in estimated savings
                                *     Estimate is conservative - not out of
                                      line with other transactions
                                *     Over 90% O & M vs. capital

[MidAmerican Logo]

<PAGE>

[Slide #26]

                        Strategic Elements of Combination

*        Merged entity would have resources to focus on core business

         -        Redeployment of non-strategic, unregulated assets which
                  do not meet performance criteria

         -        Proceeds from potential sale, if sufficient, may be used for
                  non-utility investment, debt repayment or stock buy-back

[MidAmerican Energy Logo]

<PAGE>

[Slide #27]

                        Strategic Elements of Combination

*        Combined company could more aggressively pursue
         strategy in a competitive environment

         -        Natural linkage of telecommunication with electric products
                  and services

         -        Financial ability to develop and invest in products and
                  services which complement the core business

         -        Low cost production status reduces competitive risks

[MidAmerican Energy Logo]

<PAGE>

[Slide #28]

                                   McLeod Inc.


*    Iowa based full service regional telecommunications company
*    Management team from prior Telecom USA company.  Sold to MCI in
     1990 for $1.25 billion.
*  McLeod  IPO  @$20/share  in May,  1996.  Current  price  $28/share  *  Market
capitalization  of  approximately  $1.2  billion  *  Merged  company  will  hold
approximately   41%  of  total  shares  *  Carrying  value  for  MidAmerican  is
approximately $36M

[MidAmerican Energy Logo]

<PAGE>

[Slide #29]

                           Pro Forma Cash Flow Impact
                         ($ millions, except per share)

IES cash flow (latest twelve months 6/30/96)                   $206
Interest expense on new debt                                   (18)
Acquired cash flow                                             $188

MEC cash flow (latest 12 twelve months 6/30/96)                435
After-tax synergies to shareholders                            19
Combined cash flow                                             $642
Combined shares outstanding (million)                          142
Pro forma per share    -operating cash flow                    $4.51 per share
                       -dividend                               $1.20 per share

Notes:   Assumes 40% of total consideration is cash.
         Assumes $65 million  synergies  are split 50/50  between  customers and
         shareholders.  Based on after-tax cash flow from operations,  exclusive
         of non-recurring items.

{MidAmerican Energy Logo]

<PAGE>

[Slide #30]

                              Unrecognized Value*1

Pro forma cash flow per share                              $4.51
Typical midwest utility multiple*2                         5-6 times
                                                           $22.54-$27.06

Pro forma McLeod holding                                   $497 million
Pro forma shares outstanding (million)                     142
         Pro forma McLeod holdings per share               $3.49

Total implied value per share                              $26.03  - 30.55

*1 Based upon free cash flow and investment holding valuations;  both approaches
   readily recognized in the financial community.

*2 Example based on cash          Examples: Illinova             5.1x
   flow for the 12 months                   Western Resources    5.0x
   ended March 31, 1996                     NIPSCO               5.8x

[MidAmerican Energy Logo]

<PAGE>

[Slide #31]

                      Merger Timing - Regulatory Realities

*    Strong MEC track record of rapid merger approval
*    Easier application process
     -    No Wisconsin or Minnesota approvals required
     -    Merger climate good in Iowa
     -    Avoid Registered Holding Company issue

[MidAmerican Energy Log]

<PAGE>

[Slide #32]

                            Merger Announcement Date

WPH-IES-IPW                                          November 11, 1995


MidAmerican-IES                                      August 4, 1996

[MidAmerican Energy Logo]

<PAGE>

[Slide #33]

                                 FERC Approvals


Transaction                  Filing Date                    Status

WPH-IES-IPW                  July 29, 1996*                 Hearing not set

MidAmerican-IES              TBD                            TBD

[MidAmerican Energy Logo]

<PAGE>

[Slide #34]

                                 NRC Application

Transaction                  Filing Date                    Status

WPH-IES-IPW                  No action                      ----

MidAmerican-IES              No action                      ----

[MidAmerican Energy Logo]

<PAGE>

[Slide #35]

                                Iowa Application

Transaction                  Filing Date                     Status

WPH-IES-IPW                  March 1, 1996;                  To be filed
                              withdrawn May 6, 1996

MidAmerican-IES              1 month after agreement         To be filed

[MidAmerican Energy Logo]

<PAGE>

[Slide #36]

                              Wisconsin Application

Transaction                       Filing Date              Status

WPH-IES-IPW                       March 1, 1996            Hearing not scheduled
                                                           Anticipated March,
                                                           1997

MidAmerican-IES                   N/A                      N/A


[MidAmerican Energy Logo]

<PAGE>

[Slide #37]

                      Merger Timing - Regulatory Realities

*    Strong MEC track record of rapid merger approval
*    Easier application process
     -    No Wisconsin or Minnesota approvals required
     -    Merger climate good in Iowa
     -    Avoid Registered Holding Company issue

*    Fully integrated system

[MidAmerican Energy Log]

<PAGE>

[Slide #38]

                           345 kV Transmission System

                                    [GRAPHIC]

Geographical map of Iowa and parts of neighboring  States showing  MidAmerican's
345 kV  transmission  system in  comparison  with IES',  Interstate's  and other
transmission systems within Iowa and such States.

[MidAmerican Logo]

<PAGE>

[Slide #39]

                           MEC-IES Merger Transaction

* Unique strategic and operational fit * Substantial opportunity for synergies *
Financially  compelling offer for shareholders * Ability to quickly consummate a
combination * Creates powerful regional provider of energy and
  communications products and services
* Everybody wins:  shareholders, customers and employees

{MidAmerican Energy Logo]

<PAGE>

[Slide #40]

                   This           is  a   unique   strategic   opportunity   for
                                  MidAmerican.

                          Our commitment is unwavering.

[MidAmerican Energy Logo]



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