IES INDUSTRIES INC
DFAN14A, 1996-08-14
ELECTRIC & OTHER SERVICES COMBINED
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- --------------------------------------------------------------------------------

                            SCHEDULE 14A INFORMATION
                Proxy Statement Pursuant to Section 14(a) of the
                         Securities Exchange Act of 1934


Filed by the Registrant [ ] Filed by a Party other than the Registrant [X] Check
the appropriate box: [ ] Preliminary  Proxy Statement [ ] Confidential,  for Use
of the  Commission  Only [ ] Definitive  Proxy  Statement  (as permitted by Rule
14a-6(e)(2))  [ ]  Definitive  Additional  Materials  [X]  Soliciting  Material
Pursuant to Rule 14a-11 (c) or Rule 14a-12

                               IES INDUSTRIES INC.
                (Name of Registrant as Specified in Its Charter)

                           MIDAMERICAN ENERGY COMPANY
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)


Payment of Filing Fee (Check the appropriate box):
[ ] $125 per Exchange Act Rules  0-11(c)(1)(ii),  14a-6(i)(1),  14a-6(i)(2) or
    Item 22(a)(2) of Schedule 14A.
[ ] $500 per each  party to the  controversy  pursuant  to  Exchange  Act Rule
    14a-6(i)(3).
[ ] Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.
       (1) Title of each class of securities to which transaction applies:
       (2) Aggregate number of securities to which transaction applies:
       (3) Per unit price or other underlying value of transaction computed
           pursuant to Exchange Act Rule 0-11:
       (4) Proposed maximum aggregate value of transaction:
       (5) Total fee paid:
[X] Fee paid previously with preliminary materials.
[ ] Check box if any part of the fee is offset as  provided  by  Exchange  Act
    Rule  0-11(a)(2)  and identify the filing for which the  offsetting  fee was
    paid  previously.  Identify the previous  filing by  registration  statement
    number, or the Form or Schedule and the date of its filing.
       (1) Amount Previously Paid:
       (2) Form, Schedule or Registration Statement No.:
       (3) Filing Party:
       (4) Date Filed:

- --------------------------------------------------------------------------------



                                       -1-


<PAGE>


[Newspaper advertisement appearing throughout the State of Iowa]


                      Benefits of a MidAmerican-IES merger:

                        ********************************

                     LOWER or FROZEN PRICES for ELECTRICITY.

                    Why utility customers should support the
                      Iowa plan--not the "Wisconsin deal."

                         *******************************

Right now, shareholders of IES Industries Inc. are considering a proposed merger
with WPL Holdings of Wisconsin and Interstate Power Company of Dubuque.

There are many  reasons  we  believe a new merger  proposal  from an  Iowa-based
company-- MidAmerican  Energy--makes better sense for IES shareholders,  for the
state of Iowa and for employees and customers of both utilities.

A commitment to lower prices

MidAmerican  Energy has already filed a pricing proposal with the Iowa Utilities
Board that would reduce or freeze  electric rates for its customers  through the
year 2001. If  MidAmerican  and IES were to merge,  IES customers  could also be
included in this proposal.

The Wisconsin deal offers no commitment to reduce rates.

A commitment to Iowa

An  IES-MidAmerican  merger would mean a much  stronger  force for Iowa economic
development than the Wisconsin deal could provide.  Utility  headquarters  would
stay in Iowa and important  decisions  affecting our state would  continue to be
made here, not Wisconsin or elsewhere.

A better deal for customers and employees...a  better value for shareholders...a
better  future for Iowa.  The  MidAmerican-IES  merger is just a better idea for
everyone concerned.

                        ********************************

To IES Shareholders...

IES  shareholders  will soon be receiving  MidAmerican  Energy proxy  materials,
including a blue proxy card.  We urge you not to return any green or white proxy
card sent to you by IES  concerning  the  Wisconsin  deal.  (If  you've  already
returned  your IES proxy  card,  you'll  have a chance to change your vote.) For
shareholder  information  about  the  MidAmerican  merger  proposal,  call  this
toll-free number: 1-888-PRO-IOWA.

                        ********************************

[MidAmerican Energy Logo]
[Participant legend]


<PAGE>


[Radio advertisement broadcast throughout State of Iowa]

[RADIO COPY:  Compare The Offers]

ANNOUNCER:

There are lots of reasons a merger between IES Industries and MidAmerican Energy
is a better idea than the "Wisconsin  deal" that IES  shareholders are now being
asked to approve.  But let the facts speak for  themselves.  Based on August 2nd
closing  stock  prices,  your IES  stock is  worth  21% more in the  MidAmerican
proposal than in the  Wisconsin  deal.  Your dividend  would be 42% greater with
MidAmerican than with the Wisconsin  deal--an  increase from the dividend you're
getting  now. The  MidAmerican  proposal is a better idea for you, a better idea
for Iowa.  Support it by voting against the Wisconsin deal.

[Summary of participant legend]

The participants in this proxy solicitation include  MidAmerican,  its directors
and executive  officers and certain  employees of MidAmerican  and Dillon Read &
Company.  Certain of the individual  participants own small amount of IES common
stock,  and Dillon Read may have long or short positions in securities of IES in
the  ordinary  course  of  its  business.   IES  shareholders,   call  toll-free
1-888-PRO-IOWA for more information.


<PAGE>


[Radio advertisement broadcast throughout State of Iowa]

[RADIO COPY: Customer Benefits]

ANNOUNCER:

Why is a merger between IES Industries and MidAmerican Energy a better idea than
a merger between IES and a Wisconsin-based utility? What difference does it make
to you as a utility  customer?  Well,  MidAmerican  Energy has  already  filed a
proposal  with the Iowa  Utilities  Board that would  reduce or freeze  electric
rates for its customers  through the year 2001. If  MidAmerican  and IES merged,
IES customers could also be included in this proposal. The Wisconsin deal offers
no commitment to reduce  electric  rates.  Support the merger of MidAmerican and
IES...better for you, better for Iowa.

[Summary of participant legend]

The participants in this proxy solicitation include  MidAmerican,  its directors
and executive  officers and certain  employees of MidAmerican  and Dillon Read &
Company.  Certain of the individual participants own small amounts of IES common
stock,  and Dillon Read may have long or short positions in securities of IES in
the  ordinary  course  of  its  business.   IES  shareholders,   call  toll-free
1-888-PRO-IOWA for more information.


<PAGE>


[Television advertisement broadcast throughout the State of Iowa]

[TV COPY: Economic Growth]

[VIDEO: Spokesperson walking through traditional, small Iowa town]

AUDIO:

IES Utility shareholders are voting on a plan to merge with a Wisconsin company.
This Wisconsin deal raises questions about our state's future.

I don't know about you, but I prefer the merger proposal that MidAmerican Energy
has made to the IES board of directors. If these two Iowa companies were to join
forces, it could bring new strength to Iowa's economy.  Jobs and business growth
are important for Iowa's future. And that's where the newly merged company would
focus its efforts.

The Wisconsin deal or the Iowa plan? MidAmerican's proposal makes more sense for
Iowa.

[Graphic presentation of summary participant legend]

The participants in this proxy solicitation include  MidAmerican,  its directors
and executive  officers and certain  employees of MidAmerican  and Dillon Read &
Company.  Certain of the individual participants own small amounts of IES common
stock,  and Dillon Read may have long or short positions in securities of IES in
the  ordinary  course  of  its  business.   IES  shareholders,   call  toll-free
1-888-PRO-IOWA for more information.


<PAGE>


[Television advertisement broadcast throughout the State of Iowa]

[TV COPY:  Iowa Vista]

[VIDEO: Spokesperson walking along fenceline in an Iowa agricultural setting]

AUDIO:

Right now, some folks here in Iowa are making an important decision.

IES Utility Shareholders are voting on a plan to merge with a Wisconsin company.
If it passes, a corporate headquarters moves to Wisconsin.

There's a better  plan...a  merger  proposal from  MidAmerican  Energy,  an Iowa
company.

I think MidAmerican's proposal is better for shareholders,  customers,  in fact,
better for all Iowans.

That's the kind of plan I'd support...wouldn't you?

[Graphic presentation of summary participant legend]

The participants in this proxy solicitation include  MidAmerican,  its directors
and executive  officers and certain  employees of MidAmerican  and Dillon Read &
Company.  Certain of the individual participants own small amounts of IES common
stock,  and Dillon Read may have long or short positions in securities of IES in
the  ordinary  course  of  its  business.   IES  shareholders,   call  toll-free
1-888-PRO-IOWA for more information.


<PAGE>


[The  following  changes were made to training  materials  which were  initially
filed on August 12, 1996]

[Questions and Answers]

Q.  What is it going to take for the MidAmerican proposal to be successful?

A.  1.  Most  important is that IES fail to obtain the vote of the majority
        of the  outstanding  shares FOR the merger  agreement in the Wisconsin
        deal.  No and  non-votes  will  therefore  count AGAINST the Wisconsin
        deal.
    2.  If IES fails to obtain the requisite  majority,  MidAmerican will
        proceed with our proposal.


                            [BENEFITS OF THE MERGER]

                          BENEFITS FOR IES SHAREHOLDERS

*        Bigger premium for IES shareholders - 31% premium above IES 8/2/96
         common stock price

*        Increase in dividend rate - 34% increase over current IES dividend rate

[Participant legend]


<PAGE>


                      SHARES OF IES INDUSTRIES INC. ("IES")
        COMMON STOCK HELD BY MIDAMERICAN ENERGY COMPANY ("MIDAMERICAN"),
        ITS DIRECTORS AND EXECUTIVE OFFICERS AND CERTAIN EMPLOYEES, OTHER
                       REPRESENTATIVES OF MIDAMERICAN AND
               CERTAIN OTHER PERSONS WHO MAY SOLICIT PROXIES, AND
                CERTAIN TRANSACTIONS BETWEEN ANY OF THEM AND IES


     MidAmerican   may   solicit   proxies   against   the   IES/WPL   Holdings,
Inc./Interstate  Power Company merger. The participants in this solicitation may
include  MidAmerican,  the directors of MidAmerican  (John W. Aalfs,  Stanley J.
Bright, Robert A. Burnett, Ross D. Christensen, Russell E. Christiansen, John W.
Colloton,  Frank S. Cottrell,  Jack W. Eugster,  Mel Foster, Jr., Nolden Gentry,
James M. Hoak, Jr., Richard L. Lawson, Robert L. Peterson,  Nancy L. Seifert, W.
Scott Tinsman,  Leonard L. Woodruff),  and the following  executive officers and
employees of  MidAmerican or its  subsidiaries:  Philip G. Lindner (Group VP and
Chief  Financial  Officer),  John A. Rasmussen  (Group VP and General  Counsel),
Ronald W. Stepien (Group VP), Larry M. Smith (Controller),  Paul J. Leighton (VP
& Corporate  Secretary),  J. Sue Rozema (VP Investor  Relations and  Treasurer),
Keith D. Hartje (Mgr.  Corp.  Communications),  Alan L. Wells (Mgr. Corp. Dev. &
Strategy),  Jack L.  Alexander  (Manager  Human  Resources),  Beverly A. Wharton
(President Gas Division), Lynn K. Vorbrich (President Electric Division),  David
J. Levy (VP & Chief Information  Officer),  Charlene A. Osier (Mgr.  Shareholder
Services),  Paul A.  Bjork  (Shareholder  Admin.),  Jackie  A.  Fulhart  (Senior
Shareholder Analyst), Marv E. Kingery (Shareholder Analyst), L. Jene Spurgin (IR
Coordinator),  Tom C. Foster (Finance & Investment Admin.),  James C. Galt (Mgr.
Financial  Planning),  Richard T. Tunning (Mgr. Corp. Acctg.),  John P. Palmolea
(Sr.  Accountant),  Merlyn F. Wiese (Senior Financial Analyst),  James C. Parker
(Senior Bulk Power Engineer), James J. Howard (VP Gas Admin. Services),  Patrick
A.  Kirchner  (Attorney),  Maureen E.  Sammon  (Mgr.  Benefits),  David C. Caris
(Manager Governmental Affairs), Garry W. Osborne (Strategic Planner),  George L.
Phillips (Mgr.  Corp.  Performance),  Thomas C. Watt (Mgr.  Waterloo  District),
Virginia  A. Dasso (Mgr.  Mississippi  Valley),  Greg B. Elden  (Mgr.  Siouxland
District),  Robert L. Lester (Mgr.  Des Moines  District),  Lester A. Juon (Mgr.
Sioux City District),  John A. Harvey (Mgr.  Distribution  Operations  Support),
Annette J. Johnston (Mgr.  Customer  Support),  Christian M. Swanson (Mgr. Cedar
Valley  District),  Ron E. Unser (Mgr. Quad Cities  District),  Jeanette I. Lose
(Mgr. Credit),  Barb J. Anderson (Executive  Assistant),  William G. Stowe (Mgr.
Electric Operations),  David L. Graham (Mgr. Electric Energy Services), James E.
Wilson (Mgr. Regulatory Affairs), Chuck H. Golliher (Mgr. Purchasing),  Sally A.
Robinson (Supv. Office Services),  John F. McCarroll (Media and IR Coordinator),
Kim K. Koster (Regional Communications  Coordinator),  Kelly I. Sankey (Customer
Communications   Coordinator),   Tim  D.  Grabinski   (Regional   Communications
Coordinator), Jodi E. Bacon (Manager HR Communications),  Suzan M. Stewart (Mgr.
Attorney Gas Law Dept.),  Charles R. Montgomery (Sr. Attorney),  Steven R. Weiss
(Sr. Attorney), Terry R. Fox (Attorney), J. Christopher Cook (Attorney), Barb A.
Pollastrini   (Employee   Communications   Coordinator),    Karen   P.   Johnson
(Communications Specialist), Mary C. Nelson (Labor Relations Attorney), Janet H.
Trentmann   (Corporate  HR   Consultant),   Tom  Sweeney  (Supv.   Employment  &
Development),  Gary Richardson (Mgr. Electric Operations),  John J. Cappello (VP
Marketing),  Stephen E. Hollonbeck (Sr. VP Gas  Operations),  Stephen E. Shelton
(Sr. VP Electric Distribution),  James R. Bull (VP Generation),  Mark W. Roberts
(Mgr. Elec. Admin.  Services),  O. Dale Stevens (Mgr. Resource Planning),  James
Averweg (Mgr. Transmission),  William D. Leech (Mgr. Generation),  Brent E. Gale
(VP Law & Reg.  Affairs),  Gregory C. Schaefer (Mgr.  Elec. Rates & Regulation),
Taylor S.  Davis  (Attorney),  Karen M.  Huizenga  (Attorney),  Robert P.  Jared
(Attorney),   Randall  B.  Palmer   (Attorney),   Jean  F.  Stier   (Shareholder
Representative),  L.T.  Smith  (Mgr.  Loess  Hills  District),  John  H.  Wetzel
(Economic Development  Consultant),  Martha A. Matthews (MIS Analyst),  David C.
Weiss (Customer Coordinator), Jeffrey J. Gust (Sr. Bulk Power Engineer), Richard
J. Singer (Mgr. Nuclear), James M. Howard (Customer Coordinator), Marcia L. Vest
(Acct. Assist.), John T. Holmes (IT Training Coord.), Debra L. Calvert (Economic
Development  Consultant),  Thomas H.  Hutchins  (Gas  Engineer),  Mark K. Etchen
(Supervisor Customer Coordination), Mary J. Brown (HR Analyst), Brian E. Johnson
(Mgr. State Gov't Relations), LeAnne

8-14-96(2)


<PAGE>


     S. Turner (Customer  Service),  Robert M. Ockerman (Customer  Coordinator),
Connie L. Schwab (Customer  Service),  Juanita F. Mosher  (Customer  Coordinator
Asst.),  Robin  B.  Fortney  (Sr.  Environmental  Coordinator),   Deb  J.  Kraft
(Secretary),  Dian E. Nowell  (Records  Mgmt.  Assist.),  Joel D. Krusemark (Gas
Technician),  Michelle G. Sieren (Call Center Supr.),  Linda W. Ruble  (Employee
Communications Coordinator),  John L. Mehalovich,  Rodney L. Schroeder (Customer
Coordinator),  Dawn M.  Martino  (Customer  Coordinator),  Jane M.  Bushbaum (HR
Consultant),  William G.  Nowell  (Mgr.  Electric  Operations),  Eric C.  Heikes
(Customer Coordinator) Nancy Lynn Hall (Customer Service Representative), Steven
E.  Verbeski  (Manager,   Corporate  Insurance),  David  J.  Anderson  (Manager,
Combustion Turbines), Donald A. York (Employment Development Specialist), Robert
Wrobel   (Operations  Mgr.  Appliance  Service  Div.),  Roger  Ringo  (Marketing
Representative),   Evonne  E.  Schaaf  (Administrative  Assistant),   JoAnne  F.
Hauserman (Records Management Assistant),  Kyle M. Whitaker (Energy Consultant),
Ralph C. Watts  (Project  Manager),  Kristi B.  Krueger  (HR  Analyst),  Tina M.
Johnson (Customer Coordinator),  Tammy J. Summy (Customer Coordinator),  Charles
B.  Woods  (Customer  Coordinator),   Michelle  A.  Bernholtz  (Energy  Services
Specialist), Alan R. Oneal (Sr. Bulk Power Engineer), Michele K. Sheehey (Energy
Services   Specialist),    Kathryn   M.   Curran   (Legislative   Communications
Coordinator),  Patrick E. Keener (Mgr. Energy  Consultants),  Garrett O. Baldwin
(Energy  Consultant),  Jennifer  J.  Chaplin  (Customer  Coordinator),  Mark  W.
Albright  (Sr.  Engineer),  Veronica L.  Danner  (Admin.  Assistant),  Teresa L.
Nielsen (Admin. Assistant),  Kenneth D. Setzkorn (Sr. Energy Consultant),  Nancy
J. Anderson (HR  Assistant),  Vickie L. Wonder (HR Analyst),  Charles W. Krueger
(Sr.  Accountant),  David R. Alberg (Energy  Consultant),  Janet K. Woods (Legal
Assistant), Corey C. Phelps (Tree Trimming Specialist), Thomas P. Nolan (Payroll
Tax Accountant),  Polly Fortune (Financial  Analyst),  Sara J. Schillinger (Mgr.
Gas Supply),  Robert W. Vargason, Jr. (Corp. Safety & Facilities Supr.), Jeffrey
S. Liittschwager (Sr. Accountant), Craig M. Nelson (Facility Coordinator), Edwin
R. Kasner,  James P. Diemer (Sr. ROW Agent),  Teresa M. Anderson (Mgr.  Property
Accounting),  Donald O. Jennings (MIS  Analyst),  Steven L Haacke (Mgr.  Project
Engineering),  Larry L. Loring (Gen'l Mgr.  Appliance  Service  Div.),  James R.
Rasley, Jr. (Energy Consultant), Jacqueline C. Cassity (Auditor), Diane S. McGee
(IT Supervisor),  Muriel A. Boggs (Drug Testing Admin.), Winston A. Morrill (Sr.
Financial Analyst),  Michelle Book (Property  Accountant),  Steven J. Kehoe (Sr.
Energy Consultant), Jay H. Dillavou (Environmental Coordinator), Brian J. Gannon
(Sr.  Accountant),  Patricia  M.  Morin  (Energy  Consultant),  Sarah L.  Peters
(Communications  Specialist),  Thomas  B.  Specketer  (Mgr.  Gen'l  Accounting),
William E. Turnbull (Sr. Engineer),  Mark C. Yocum (Mgr. Acct. Systems Support),
and Jean Olmstead.

         As of the  date  of this  communication,  MidAmerican  had no  security
holdings in IES. Regina Rae Huggins,  a person who will solicit proxies,  is the
beneficial  owner of four (4) shares of common stock,  no par value, of IES (the
"IES" Common Stock").  John W.  Colloton's  wife is the beneficial  owner of 250
shares of IES Common  Stock with  respect to which Mr.  Colloton  disclaims  any
beneficial ownership.  Leonard L. Woodruff is the beneficial owner of 100 shares
of IES Common Stock.  Jackie A. Fulhart is the beneficial owner of 305 shares of
IES Common Stock.  Christian M.  Swanson's  wife is the  beneficial  owner of 12
shares of IES Common Stock.

     Other  than as set  forth  herein,  as of the  date of this  communication,
neither  MidAmerican  nor any of its  directors,  executive  officers  or  other
representatives  or  employees  of  MidAmerican,   or  other  persons  known  to
MidAmerican  who may solicit  proxies,  has any security  holdings in IES except
that MidAmerican has not yet been able to obtain any information with respect to
the  security  holdings of IES, if any,  of Steve R.  Weiss,  John J.  Cappello,
Stephen E. Hollonbeck,  Gregory C. Schaefer,  Robert P. Jared, L.T. Smith, Robin
B. Fortney,  Rodney L.  Schroeder,  Dawn M. Martino,  Jay H. Dillavou,  Brian J.
Gannon,  Patricia M. Morin,  Sarah L. Peters,  Thomas B.  Specketer,  William E.
Turnbull,  Mark C.  Yocum or Jean  Olmstead.  MidAmerican  disclaims  beneficial
ownership of any securities of IES held by any pension plan of MidAmerican or by
any affiliate of MidAmerican.

     Although  Dillon Read & Co. Inc.  ("Dillon  Read"),  financial  advisors to
MidAmerican, do not

8-14-96(2)


<PAGE>


admit that they or any of their directors, officers, employees or affiliates are
a  "participant,"  as defined in Schedule 14A  promulgated  under the Securities
Exchange Act of 1934 by the  Securities  and Exchange  Commission,  or that such
Schedule 14A requires the disclosure of certain  information  concerning  Dillon
Read, Ken Crews (Managing Director), James Hunt (Managing Director), Jeff Miller
(Vice President),  Jason Sweet (Managing  Director),  Forest Williams (Analyst),
Jim Brandi (Managing  Director),  and Elliot Merrill (Analyst),  in each case of
Dillon Read,  who may assist  MidAmerican  in such a  solicitation.  Dillon Read
engages in a full range of investment banking, securities trading, market-making
and brokerage services for institutional and individual  clients.  In the normal
course of their business,  Dillon Read may trade securities of IES for their own
account and the account of their  customers  and,  accordingly,  may at any time
hold a long  or  short  position  in  such  securities.  As of the  most  recent
practicable  date prior to the date hereof as such  information  was  available,
Dillon Read did not hold any securities of IES.

         Except as disclosed  above,  to the knowledge of  MidAmerican,  none of
MidAmerican, the directors or executive officers of MidAmerican or the employees
or other representatives of MidAmerican named above has any interest,  direct or
indirect, by security holdings or otherwise, in IES.



8-14-96(2)


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