IES INDUSTRIES INC
DEFA14A, 1996-08-27
ELECTRIC & OTHER SERVICES COMBINED
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                            SCHEDULE 14A INFORMATION

                  Proxy Statement Pursuant to Section 14(a) of
              the Securities Exchange Act of 1934 (Amendment No. )

Filed by the Registrant [X]
Filed by a Party other than the Registrant [ ]

Check the appropriate box:
[ ]      Preliminary Proxy Statement
[ ]      Confidential, for Use of the Commission Only (as permitted by Rule
         14a-6(e)(2))
[ ]      Definitive Proxy Statement
[X]      Defintive Additional Materials
[ ]      Soliciting Material Pursuant to Section 240.14a-11(c) or Section
         240.14a-12



                               IES INDUSTRIES INC.
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)

 -------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

[ ] $125 per  Exchange  Act Rules  0-11(c)(1)(ii),  14a-6(i)(1),
    14a-6(i)(2) or Item 22(a)(2) of Schedule 14A.
[ ] $500 per each party to the controversy pursuant to Exchange Act Rule
    14a-6(i)(3).
[ ] Fee computed on table below per Exchange Act Rules 14a-6(i)(4)
    and 0-11.

(1)      Title of each class of securities to which transaction applies:
- --------------------------------------------------------------------------------
(2)      Aggregate number of securities to which transaction applies:
- --------------------------------------------------------------------------------
(3)      Per  unit  price  or other  underlying  value  of  transaction
         computed  pursuant  to  Exchange  Act Rule 0-11 (Set forth the
         amount on which the filing fee is calculated  and state how it
         was determined):
- --------------------------------------------------------------------------------
(4)      Proposed maximum aggregate value of transaction:
- --------------------------------------------------------------------------------
(5)      Total fee paid:
- --------------------------------------------------------------------------------


[ ]      Fee paid previously with preliminary materials.
[X]      Check box if any part of the fee is offset as provided by Exchange Act
         Rule 0-11(a)(2) and identify the filing for which the offsetting fee 



<PAGE>



         was paid  previously.  Identify  the  previous  filing by  registration
         statement number, or the Form or Schedule and the date of its filing.

(1)      Amount Previously Paid:

         $500,063
- --------------------------------------------------------------------------------

(2)      Form, Schedule or Registration Statement No.:

         PRELIMINARY PROXY MATERIALS of WPL HOLDINGS,  INC., IES INDUSTRIES INC.
         and INTERSTATE  POWER COMPANY,  JOINT PROXY  STATEMENT of WPL HOLDINGS,
         INC., IES INDUSTRIES  INC. and INTERSTATE  POWER COMPANY AND PROSPECTUS
         of WPL HOLDINGS,  INC. and INTERSTATE  POWER COMPANY,  ON FORM S-4 FILE
         NO.  333-07931,  and SUPPLEMENT TO JOINT PROXY STATEMENT and PROSPECTUS
         SUPPLEMENT,  ON FORM S-4  amended  by FORM  S-4/A  FILE  NO.  333-10401
- --------------------------------------------------------------------------------

(3)      Filing Party:

         IES INDUSTRIES INC, WPL HOLDINGS, INC and INTERSTATE POWER COMPANY
- --------------------------------------------------------------------------------

(4)      Date Filed:
         JANUARY 18, 1996,  JULY 11,  1996,  AUGUST 19, 1996 and AUGUST
         22, 1996
- --------------------------------------------------------------------------------





<PAGE>
                               Promises, Promises.

                        (What Do You Think Mid American's
                            Dividend Will Really Be?)

Start                      With  MidAmerican's  Disappointing  Dividend  History
                           MidAmerican's dividend today is less than it was five
                           years  ago.  In  a  previous  merger,   MidAmerican's
                           dividend,  rather than going up,  actually was cut by
                           26 percent.

Add                        Iowa Office Of Consumer  Advocate's  Demand To Reduce
                           MidAmerican Rates The Office of the Consumer Advocate
                           has   demanded   a  $100   million   rate   cut  from
                           MidAmerican.  Moody's  cited  this  concern  when  it
                           placed MidAmerican under credit review.

Add                        Ballooning  Debt From  Hostile  Takeover  MidAmerican
                           could have to take on an  additional  $500 million in
                           debt  to  pay  for  the  cash  option  it   proposes.
                           MidAmerican already has $1.5 billion in debt.

Add                        MidAmerican's  Dividend Promise Could Exceed Earnings
                           To meet the dividend level that MidAmerican promises,
                           it may have to pay out  $1.18  for  every  dollar  it
                           earns.

                           It's Hard For Us To See How
                         MidAmerican Can Deliver On Its
                            Generous Dividend Claims.

                 Go With The Investment You Can Trust. Vote YES
               To Support The Interstate Energy Corporation Merger

                    We Put Our Pride On the Line. Every Day.

                   IMPORTANT INFORMATION FOR IES SHAREHOLDERS

         We urge you to support the merger of IES, WPL  Holdings and  Interstate
         Power, a transaction the IES board  recommends as in the best interests
         of shareholders. Vote YES to support the IES merger.

         If you have any questions  about the proxy or the merger,  please  call
         IES  SHAREHOLDER  SERVICES  TOLL-FREE:  1-800-247- 9785  or GEORGESON &
         COMPANY INC. TOLL FREE: 1-800-223-2064.




<PAGE>



                                A Merger In Hand
                               Is Worth More Than
                             MidAmerican's Promises.

         It takes time to merge companies in a highly  regulated  industry.  IES
         and its partners, WPL Holdings and Interstate Power, began planning the
         formation of Interstate Energy Corporation in May 1995.

         We are on  schedule  for all  required  regulatory  approvals  in Iowa,
         Illinois,  Minnesota and Wisconsin - with the Department of Justice and
         with FERC.

         We believe that with approval of  shareholders on September 5, 1996, we
         are on track to complete the formation of Interstate  Energy in 8 to 10
         months.

         We believe any MidAmerican merger could take 24 months to complete.  We
         think this longer time frame,  and the  uncertainty  of whether  such a
         merger would ever be completed  under the terms offered,  substantially
         lowers the value of MidAmerican's hostile proposal.

                    We urge you to support the merger of IES,
                       WPL Holdings and Interstate Power,
                    a transaction the IES Board recommends as
                     in the best interests of shareholders.

                    We Put Our Price On the Line, Every Day.

                   IMPORTANT INFORMATION FOR IES SHAREHOLDERS

If you have any questions about the proxy or the merger, please call GEORGESON &
COMPANY INC. TOLL FREE: 1-800-223-2064.


                                       -2-

<PAGE>



Some Thoughts From One Iowan And IES Shareholder.

         "Right now  shareholders of IES Industries have a choice to make. As an
Iowan and a  shareholder  IES, I've looked at the options and decided to support
the planned  merger of IES and two other  strong  utilities,  Wisconsin  Power &
Light and Interstate Power.

         "I believe this merger, which includes two Iowa-based companies, is the
better  choice  for  investors  and for Iowa.  It will truly  enhance  value for
shareholders,  help lead to healthy  competition  in our state and contribute to
Iowa's vitality in a growing regional  market.  If you're an IES shareholder and
concerned  about the  future of Iowa,  I hope  you'll  join me in voting for the
three-way merger."

                    We Put Our Pride On The Line. Every Day.

         We urge you to support the merger of IES, WPL  Holdings and  Interstate
         Power, a transaction the IES board  recommends as in the best interests
         of shareholders. Vote YES to support the IES merger.

         If you have any  questions  about the proxy or the merger,  please call
         IES  SHAREHOLDER  SERVICES  TOLL-FREE:  1-800-247-  9785 or GEORGESON &
         COMPANY INC. TOLL FREE: 1-800-223-2064.



                                       -3-

<PAGE>



                                                       Dividend Promises (:60)
                                                        As Recorded--Version #2
                                                                August 23, 1996
                                                                 \4150\3140copy


The following is a paid message from IES Industries.

We all know people who promise the moon to get what they want. And who then make
convenient excuses when they don't follow through.

Consider  MidAmerican  Energy.  Five years  ago,  before a merger  with  another
company,  MidAmerican paid higher dividends.  After the merger,  their dividends
went down.

Today,  in their  heated  desire to take over IES,  they  promise an  attractive
dividend once again. But their dividend promise doesn't consider the Iowa Office
of Consumer  Advocate's  demand to reduce one hundred million dollars from their
rates.  Their  dividend  promise  doesn't  consider the  significant  added debt
resulting  from their hostile  takeover.  And their  dividend  promises  doesn't
acknowledge that claimed savings from their plan are questionable.

You'll find many promises aren't as good as the paper they're written on. That's
why IES shareholders should vote for the three-way Interstate Energy Corporation
merger proposal. It's the investment you can trust.

For more information, contact IES at (800) 247-9785.



                                       -4-

<PAGE>



August 23, 1996

Dear IES Industries Retiree:

         On August  16,  IES  Industries,  WPL  Holdings  and  Interstate  Power
announced revised terms of their merger agreement to form a regional powerhouse,
Interstate Energy Corp.

         Under the terms of the  revised  agreement,  each  share of IES  common
stock would be converted to 1.14 shares of Interstate Energy common stock. Based
on the closing price of WPLH common stock on August 15, 1996,  each share of IES
common  stock  would be valued at $36.20  per  share,  under the new  terms.  In
addition,  based on WPLH's current dividend rate, it is anticipated  that, under
the new terms,  IES  shareholders  will receive an initial  cash  dividend of at
least $2.25 for each share of IES common stock.

         Also on August  16, the IES Board of  Directors  rejected  the  hostile
takeover proposal from MidAmerican Energy Co., concluding that it is inferior to
the terms of the revised  Interstate  Energy merger  agreement and is not in the
best interests of IES shareholders. The Board was also concerned with the impact
of  the  proposed  MidAmerican  transaction  on  customers,  employees  and  the
communities IES has served for more than 100 years.

         In rejecting the proposal, the IES Board considered several issues. The
Board concluded:

o        that  MidAmerican  could have  difficulty  keeping all of its promises,
         especially since it promises a purchase  premium and dividend  increase
         at a time when the Iowa  Office of  Consumer  Advocate  is  seeking  to
         reduce  MidAmerican's  electric  prices  by $101  million  a year,  the
         largest price decrease ever sought by the OCA;

o        acquisition  of IES by  MidAmerican  would  result  in a  company  with
         significant debt load, given the amount that MidAmerican  would have to
         borrow to buy IES;

o        that the company's dividend future was questionable,  given the history
         of MidAmerican's dividend reductions;

o        IES  customers  would be  impacted,  given that  MidAmerican's  average
         industrial and residential electric prices are higher than IES's;

o        that a utility largely  confined to one state would have  significantly
         less business  opportunities than would the regional  Interstate Energy
         Company resulting from the strategic three-way alliance;

o        that MidAmerican would likely sell off subsidiary companies,  including
         CRANDIC and Whiting Petroleum, in order to afford


                                       -5-

<PAGE>



         to buy IES. Such a move would certainly have an impact on the long-term
         value of the company;

o        MidAmerican  would  significantly  reduce  the  number  of Iowa-  based
         employees if it bought IES.

         As you may have seen,  MidAmerican  is mounting an expensive  effort to
derail our  strategic  three-way  alliance.  IES is working  to  communicate  to
shareholders the long-term value we believe comes with the three-way merger.

         The final decision lies with our shareholders.  The 1996 IES Industries
annual meeting will be held at 10 a.m. on Thursday,  September 5, at the Collins
Plaza  Hotel  and  Convention  Center  in  Cedar  Rapids.   All  IES  Industries
shareholders soon will receive  supplemental proxy materials from IES reflecting
the new stock- exchange ratio.

         We are  urging  shareholders  to vote  for  the  strategic  three-  way
alliance with WPL Holdings and Interstate Power Co. If you are a shareholder and
have already voted for the three-way  merger,  you do not need to take any other
action. If you received materials from MidAmerican, we recommend you tear up the
blue card and throw it away.  You also do not need to  return  the  supplemental
proxy card from IES, which will be arriving soon. The latest proxy card received
will be the vote that counts in this important decision.

         Employees  and  retirees  have been  very  helpful,  providing  us with
comments and  suggestions  from  customers  and  communities  to help us in this
battle. That information has reinforced our decision and helps us understand the
prevailing  attitude of our key groups.  We welcome your continued  comments and
suggestions to help be sure we are doing the best possible job communicating the
issues. Please call the Interstate Energy Corp. Merger Hotline at 1-800-818-2041
with your question, comment or suggestion.

         This is a very serious  milestone  for our company.  I appreciate  your
continued interest and support in helping shaping the future of IES.

                                       Sincerely,


                                       Lee Liu
                                       Chairman of the Board,
                                       President & Chief Executive Officer



                                       -6-

<PAGE>



The IES Industries Board of Directors carefully analyzed  MidAmerican's  hostile
takeover proposal and found a whole lot less than advertised.

The Truth is, MidAmerican's Bid Isn't What it Claims.

When you consider recent trading prices of MidAmerican stock, the fact that most
IES  shareholders  who take the cash option would incur a tax  liability and the
fact that even with the most rapid regulatory approval process,  the MidAmerican
transaction could take substantially  longer to complete than ours, the value of
MidAmerican's proposal is considerably less than MidAmerican represents.

We urge you to support the merger of IES  Industries,  WPL  Holdings,  Inc.  and
Interstate  Power Co., a  transaction  the IES Board  recommends  is in the best
interests of shareholders.

If you  have any  questions  about  the  proxy or the  merger,  please  call IES
Shareholder Services at 1-800-247-9785 or Georgeson & Company at 1-800-223-2064.

We Put Our Pride On The Line.  Every Day.

The MidAmerican Deal:  Less Than Advertised

Shareholders  of IES  Industries  have an  opportunity  to vote to  create a new
regional powerhouse,  Interstate Energy Corporation. The Yes vote is in the best
interest of IES shareholders, employees and customers and the State of Iowa.



                                       -7-

<PAGE>



How Will MidAmerican Pay For Almost  Half-A-Billion  Dollars of Debt It May Take
On?

MidAmerican's  preliminary proxy statement  indicates that it intends to pay for
this  takeover  the same way the  corporate  raiders of the 1980's did - through
asset sales and layoffs of Iowans. How else? Increased rates for customers? What
is  MidAmerican's  plan for how much  Iowans  will pay for energy  supplied by a
combined MidAmerican and IES?

MidAmerican's Bid Could Hurt Its Own Shareholders.

MidAmerican's  preliminary  proxy  statement  fails to talk  about the impact on
earnings per share for its shareholders under the hostile takeover plan. Even if
one assumes  MidAmerican can achieve the synergies it claims - and we don't - we
think the deal would dilute  MidAmerican's  earnings per share in the first year
and beyond.

MidAmerican Hasn't Kept Its Word.

In  its  last  merger,  MidAmerican  said  it  would  reduce  employment  by 250
positions.  In fact they shed 850 positions in Iowa.  MidAmerican's  dividend is
less than it was 5 years ago. They promised that a previous merger would lead to
higher dividends but they ended up cutting it instead.  What does this say about
their promises to IES shareholders and Iowa today?

Take a closer look: MidAmerican's deal is an inferior deal for IES shareholders,
MidAmerican shareholders and Iowans.



                                       -8-

<PAGE>





August 22, 1996

Dear Fellow Employees:

We have embarked on a new battle.

For months now we've been  promoting our  company's  commitment to customers and
the communities we serve. "We Put Our Pride On The Line. Every Day" has been the
rallying cry in advertisements and other promotional  materials.  IES Industries
has a long heritage of supporting Iowa. I am proud of that commitment and I know
many of you are as well. As we work to complete our merger with WPL Holdings and
Interstate Power Co., we will emphasize our history of success and our pledge to
continue to expand on our Iowa roots.

The  enclosed  flier  provides  additional  information  about  the IES Board of
Directors'  decision  last week.  Feel free to share the  information  with your
neighbors,  friends, family, customers,  shareholders and communities.  If you'd
like additional copies to distribute, please contact Corporate Communications at
319-398- 4350.

We are  dedicated to  completing  the  strategic  three-way  alliance,  which we
believe is in the best interest of IES  shareholders,  employees,  customers and
the  communities  we have  served  for more  than 100  years.  The  proxy  fight
currently  underway will make things a little more turbulent  before  Interstate
Energy  becomes a reality.  Nevertheless,  we will move  quickly to capture  the
strategic value that will accrue from the IES/WPLH/IPC combination.

On behalf of all of our senior  executives,  let me thank you for your continued
enthusiasm, extraordinary effort and support during these times. I encourage you
to  continue  to work safely and stay  focused on our  primary  task:  providing
exceptional service to our customers. Thanks again.

                                       Very truly yours,



                                       Lee Liu
                                       Chairman of the Board,
                                       President & Chief Executive Officer



                                       -9-

<PAGE>




                     QUESTIONS AND ANSWERS FOR IES EMPLOYEES

                             -----------------------



Q:       What's the news?
         On August 16, 1996, IES Industries,  WPL Holdings and Interstate  Power
Co.  announced  revised  terms  of their  merger  agreement  to form a  regional
powerhouse, Interstate Energy Corp.

         At the same time,  the IES Board of Directors also rejected the hostile
takeover proposal from MidAmerican Energy Co. of Des Moines, concluding that the
three-way  strategic  merger with WPL Holdings and Interstate Power Co. is still
in the best  interests of IES  shareholders.  The Board also viewed with concern
the impact of the proposed MidAmerican  transaction on customers,  employees and
the communities IES has served for more than 100 years.

Q:       How is the stock-exchange ratio being changed?
         Under the terms of the  revised  agreement,  each  share of IES  common
stock would be converted to 1.14 shares of Interstate Energy common stock. Based
on the closing price of WPLH common stock on August 15, 1996,  each share of IES
common  stock is valued at $36.20 per share,  under the new terms.  In addition,
based on WPLH's current  dividend rate, it is  anticipated  that,  under the new
terms, IES shareholders  will receive an initial cash dividend of at least $2.25
for each share of IES common stock now held.

Q:       Who does the new stock-exchange ratio apply to?
         The new exchange ratio only applies to IES  shareholders.  Shareholders
of  Interstate  Power Co. will still  receive 1.11 shares of  Interstate  Energy
Corp. common stock for each share of Interstate Power stock,  while WPL Holdings
shares will remain outstanding as an identical number of Interstate Energy Corp.
shares.

Q:       What is the value of the new exchange ratio to IES shareholders?
         The new exchange ratio translates into a value of approximately  $36.20
per IES share,  based on the August 15 WPL Holdings closing price of $31.75. The
value to IES  shareholders  is affected by the WPL Holdings  stock price because
the merger  agreement  calls for WPL Holdings shares to be issued in the merger.
WPL Holdings will be renamed as Interstate Energy Corporation at the time of the
merger.

Q:       Why was the stock-exchange ratio changed? Why wasn't the exchange ratio
changed earlier?
         The ratio was  primarily  changed in response  to the hostile  takeover
proposal by MidAmerican Energy Co. It represents the


                                      -10-

<PAGE>



three-way merger partners' commitment to IES's shareholders and to the value and
strength of the strategic three-way merger.

Q:       What did the IES Board of Directors consider when making its decision?
         The IES Board  looked  at a large  number of  issues  when  making  its
evaluation. Those issues included:
o        how the  proposal  would be  financed,  especially  since it promises a
         purchase premium, dividend increase and revenue reduction;
o        the  effect  on debt  levels of the  company,  given  the  amount  that
         MidAmerican would have to borrow to consummate the purchase;
o        the  effect  on future  dividends,  given the  history  of  MidAmerican
         dividend reductions;
o        the proposal's effect on customer rates;
o        the future  business  prospects for a company  largely  confined to one
         state jurisdiction;
o        the long-term performance outlook for the stock;
o        the plans to divest substantial  diversified businesses to help pay for
         the purchase; and
o        the impact on employment levels in Iowa.
Q:       Does it make  sense for us to fight a  hostile  takeover  attempt  from
MidAmerican?
         We feel  that the  benefits  of the  strategic  three-way  alliance  so
dramatically   outweigh  the   MidAmerican   proposal   that  we  have  a  clear
responsibility to communicate those benefits to shareholders.

Q:       What if shareholders  reject the IES/WPLH/EPC  merger? What will IES do
next?
         First,  we  are  going  to  work  very  hard  to be  sure  shareholders
understand the long-term  benefits of the strategic  three-way  alliance so they
support it. In the event that shareholders reject the three-way merger, however,
the IES Board of Directors  will  continue to evaluate all  available  strategic
alternatives.

Q:       If I am an employee  and  shareholder,  how does the company  suggest I
vote my proxy?
         The IES Board of Directors has recommended  that  shareholders  approve
the proposed strategic three-way alliance with WPL Holdings and Interstate Power
Co. After conducting its extensive  analysis,  the Board felt that the strategic
three-way alliance would provide better long-term value for shareholders.

Q:       When I receive a proxy, what is the process for sending in my vote?
         IES  shareholders  will receive a total of three proxy cards. The first
card (white,  blue or green) from IES was sent with the proxy in late July.  The
second card (blue) from MidAmerican was sent in mid-August.  The third card from
IES will be sent in late August.


                                      -11-

<PAGE>


         Only, the last proxy card received  counts as a vote. If you return all
three cards,  the vote  reflected on the last card  received will be counted and
the other two will not be. If you have voted with the first card, and you do not
send any other cards,  that vote still counts.  It is important  that you return
your proxy card if you support the strategic three-way alliance. Not returning a
card in favor of the three-way merger counts the same as a "no" vote.
         It is important to note that  shareholders can vote their shares during
the shareholder meeting.

Q:       What should we be telling our customers about all of this?
         We have tried to communicate with customers that our focus continues to
be on their needs at this time, there are a number of changes underway,  but our
focus simply must be providing  customers with safe and reliable energy service.
Regardless  of the outcome of the  shareholder  votes,  we must continue to keep
safety and customers' needs at the forefront.

Q:       Will  the  1996 IES  Industries  annual  meeting  still  take  place as
scheduled on September 5?
         We currently  anticipate  that the 1996 IES  Industries  annual meeting
will be held as scheduled on Thursday,  Sept.  5, at the Collins Plaza Hotel and
Convention  Center in Cedar Rapids.  All IES Industries  shareholders  will soon
receive supplemental proxy materials reflecting the new stock-exchange ratio.

Q:       How can employees become more involved in fighting the hostile takeover
attempt?
         The first  step is sign,  date and send in your proxy card so that your
shares can be voted. In addition, IES will be sponsoring employee events to give
employees the  opportunity  to voice their  support for the strategic  three-way
alliance.  In addition,  employees have been very helpful,  providing their own,
customers'   and   communities'    comments   and   suggestions   to   Corporate
Communications.  That information helps us understand the prevailing attitude of
our key groups.  We welcome your continued  comments and  suggestions to help be
sure we are doing the best possible job communicating the issues.

Q:       Who can employees  call with further  questions or comments?
         Employees  can call the  Interstate  Energy  Corp.  Merger  Hotline  at
1-800-818-2041. Questions will be addressed in future communications.



                                      -12-

<PAGE>


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