COLOROCS INFORMATION TECHNOLOGIES INC
8-K, 1996-09-16
PHOTOGRAPHIC EQUIPMENT & SUPPLIES
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                SECURITIES AND EXCHANGE COMMISSION
                    Washington, D.C.  20549
                                
                                
                                
                            FORM 8-K
                                
                         CURRENT REPORT
                                
                                
             Pursuant to Section 13 or 15(d) of the
                Securities Exchange Act of 1934
                                
                                
Date of Report (Date of earliest event reported):  September 16, 1996
                                
            COLOROCS INFORMATION TECHNOLOGIES, INC.
     (Exact name of Registrant as specified in its charter)
                                

       Georgia                    0-14392               58-1482573
(State of Incorporation)   (Commission File No.)    (I.R.S. Employer
                                                   Identification No.)



                5600 Oakbrook Parkway, Suite 240
                    Norcross, Georgia  30093
  (Address of principal executive offices, including zip code)
                                
                                
                         (770) 447-3570
      (Registrant's telephone number, including area code)
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                             Page 1 of 6
                       Exhibit Index on Page 3

Item 7.  Financial Statements and Exhibits 

  (a)  The following exhibit is filed as part of this Form 8-K:

  Exhibit             Description                          Page No.

      99         Press release dated September 16, 1996        4

                           SIGNATURES


  Pursuant to the requirements of the Securities Exchange Act of 1934,
the Registrant has duly caused this report to be signed on its behalf
by the undersigned hereunto duly authorized.


                           COLOROCS INFORMATION 
                           TECHNOLOGIES, INC.
                              (Registrant)



                           /s/Michael J. Casey
                           Michael J. Casey
                           Chief Financial Officer


Date:  September 16, 1996
                                EXHIBIT INDEX
                                
  Exhibit             Description                          Page No.

      99         Press release dated September 16, 1996        4
                                


                                          For Immediate release

                VIEWCALL AMERICA SIGNS DEAL WITH
            MITSUBISHI CONSUMER ELECTRONICS AMERICA
                                
     --1 Million DiamondWeb(TM) TVs Will Connect to ViewCall's Premier
                       Internet Service--


ATLANTA, GA (SEPTEMBER 16, 1996) -- ViewCall America, Inc.
announced today the completion of an agreement with Mitsubishi
Consumer Electronics America, Inc. (MCEA), the #1 large screen
television manufacturer in the world, in which ViewCall America
will be the preferred On-TV(TM) Internet service and content
provider for MCEA's forthcoming Internet-ready DiamondWeb(TM) TV. 
The agreement calls for the connection of up to 1 million
DiamondWeb TVs to the ViewCall America On-TV Internet service
beginning in the summer of 1997.  

ViewCall America's premier On-TV Internet service for the home
will provide consumers with easy access to the Internet, uniquely
integrated TV-based content, personal e-mail services, and the
freedom to effortlessly "surf" countless World Wide Web sites via
a hand-held remote control.  In designing its On-TV Internet
service for the home, ViewCall America has conducted extensive
consumer trials focused on TV viewer needs and trends and has
applied its research findings to create a radically different
consumer-centric service.

Jack Osborn, President and COO, Mitsubishi Consumer Electronics
America, said,  "ViewCall's understanding and delivery of
consumer-centric content and services is an excellent complement
to MCEA's expertise in TV technology."



Page 2 of 3
September 16, 1996
ViewCall and MCEA

"With our extensive TV background, we understand the needs of the
TV consumer and have created an engaging televisual experience,"
said Alan McKeon, President & CEO of ViewCall America.  "Our
On-TV Internet service provides the most appealing and highest
quality consumer Internet-TV experience and attracts leading
television manufacturers such as MCEA.  We welcome the
opportunity to work closely with a recognized leader to develop
new classes of television entertainment."

ViewCall will provide JAVA-based applets to enhance viewers'
experience of the Diamond Web TV, which incorporates JAVA
technology in its core design.  These TV-based JAVA applications
will provide leading edge Web interactivity to the user.

Highlighting a joint commitment to the open standards platform
that has driven the dramatic growth of the Internet, MCEA and
ViewCall will work with other participants to develop TV-based
Internet extensions (TV-HTML(TM)) which will combine the power of
multimedia Internet content with live television signals.  These
TV-HTML extensions will be developed as an open standard in
cooperation with all manufacturers, Internet developers and
content providers that support the continued evolution of open
standards to reach a new market of consumers.  

The availability of open TV-HTML standards will serve to
integrate the Internet and the television, enhancing the quality
and availability of TV-friendly content on the Internet.   The
goal of the TV-HTML standards effort  is to ensure that consumers
in the home have a fun and entertaining experience using the
Internet through the television.  Further announcements in the
coming weeks will identify other supporters of this new TV-HTML
standards effort.


Page 3 of 3
September 16, 1996
ViewCall and MCEA

Mitsubishi Consumer Electronics America, Inc. is one of the
world's leading consumer electronics companies.  The audio/video
division of MCEA manufactures and markets a comprehensive line of
premium quality direct-view and projection televisions, VCRs and
audio products for complete home theater systems.  Recognized as
the innovator of big screen technology, MCEA develops video
products that lead the industry in performance, ease-of-use and
system integration.  MCEA is headquartered in Norcross, GA with
manufacturing facilities in Braselton, GA and Santa Ana, CA.

ViewCall America, Inc. is the premier On-TV Internet service for
the home, committed to delivering a high quality, easy and fun
Internet adventure to millions of consumers.  ViewCall's
non-proprietary On-TV Internet service for the home is an ideal
solution for bundling with Internet TVs, Internet set top boxes,
Network Computers and Internet Appliances.  ViewCall America,
Inc. is a majority-owned subsidiary of Colorocs Information
Technologies, Inc. (OTC Bulletin Board: CLRC) headquartered in
Norcross, GA.

ViewCall can be found on the Internet at WWW.viewcall.com

Contact Information:
Mitsubishi:                             ViewCall America
Diane Tanaka                            Dana Cogan
Mitsubishi News Bureau                  Baron, McDonald & Wells
800/828-6372                            770/492-0373
[email protected]                      [email protected]
FOR MEDIA USE ONLY       

                              ###

On-TV(TM) and TV-HTML(TM) are trademarks of ViewCall America,
Inc.  All other trademarks, service marks or trade names are the
property of their respective owners.




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