GOTTSCHALKS INC
8-K, 2000-03-02
DEPARTMENT STORES
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                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C.  20549


                                    FORM 8-K



                                 CURRENT REPORT
                     PURSUANT TO SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934


       Date of Report (Date of earliest event reported): February 23, 2000



                                Gottschalks Inc.
      _____________________________________________________________________
             (Exact name of registrant as specified in its charter)



      Delaware                          1-09100               77-0159791
- ----------------------------------------------------------------------------
(State or Other Jurisdiction     (Commission File Number)    (IRS Employer
   Of Incorporation)                                        Identification No.)



7 River Park Place East, Fresno, California            93720
_____________________________________________________________________
 (Address of Principal Executive Offices)            (Zip Code)



Registrant's telephone number including area code: (559) 434-4800


      Not Applicable
_____________________________________________________________________
(Former Name or Former Address, if Changed Since Last Report.)




Item 5.   Other Events

On  February  24, 2000, Gottschalks Inc. issued a  press  release
announcing (1) record sales and earnings for fiscal 1999, and (2)
the initiation of a stock repurchase program. With respect to the
stock repurchase program, the press release stated the following:

     The  Company's  Board of Directors has  authorized  the
     Company   to   repurchase  up  to   $2.0   million   of
     Gottschalks'  common  stock over the  next  12  months.
     Under    this   authorization,   which   is   effective
     immediately, the Company may purchase shares from  time
     to  time in the open market or in private transactions,
     depending on market price and other considerations. The
     repurchases  will be funded from working capital.   Any
     shares  repurchased initially will be held as  treasury
     shares and may be used in connection with the Company's
     stock  option  program and for other general  corporate
     purposes, including acquisitions.



      Pursuant  to  the  requirements of the Securities  Exchange
Act  of  1934, the registrant has duly caused this report  to  be
signed   on   its  behalf  by  the  undersigned  thereunto   duly
authorized.

                                   GOTTSCHALKS INC.


                              By: /s/   Michael S. Geele
                                        Senior Vice President
                                        Chief Financial Officer




DATED:    March 1, 2000



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