DATA TRANSMISSION NETWORK CORP
8-K, 1996-05-16
COMPUTER PROGRAMMING, DATA PROCESSING, ETC.
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                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549

                                    FORM 8-K

                                 CURRENT REPORT


                         Pursuant to Section 13 or 15(d)
                     of the Securities Exchange Act of 1934

Date of Report (Date of earliest event reported):        May 3, 1996



                      DATA TRANSMISSION NETWORK CORPORATION
             ------------------------------------------------------
             (Exact name of registrant as specified in its charter)



           Delaware                       0-15405             47-0669375
  ----------------------------          -----------         --------------
  (State or other jurisdiction          (Commission         (IRS Employer
       of incorporation)                 File Number)       Identification
                                                                Number)


             9110 West Dodge Road, Suite 200, Omaha, Nebraska      68114
            -------------------------------------------------------------
              (Address of principal executive offices)           (Zip Code)


Registrant's telephone number, including area code: (402) 390-2328







                                      1
<PAGE>

Item 2.  Acquisition or Disposition of Assets.

         On May 3, 1996, the registrant acquired substantially all of the assets
of Broadcast Partners pursuant to that certain Asset Purchase and Sale Agreement
of the same date between the registrant and Broadcast Partners,  a copy of which
is filed as an Exhibit to this Form 8-K Current Report.  Broadcast Partners is a
Delaware  general  partnership  consisting  of  affiliated  companies of Pioneer
Hi-Bred International, Inc. (NYSE: PHB), Farmland Industries, Inc., and Illinois
Agricultural  Service Company.  The primary  business of Broadcast  Partners was
providing time-sensitive  information and communication services to agricultural
producers via a satellite delivery system.

         The assets of Broadcast Partners acquired by the registrant include all
of the  tangible and  intangible  property  necessary to serve the  customers of
Broadcast Partners (including all satellite "dishes",  satellite receivers, data
boxes, phone modems,  video monitors,  cables, and transmission  system hardware
and software),  its current assets, its service  agreements with customers,  its
operating contracts (including  agreements with information  suppliers and joint
venture  partners),  its operating leases,  its trademarks and service marks and
the  goodwill of its  business.  The  registrant  intends to continue to use the
physical assets acquired from Broadcast Partners for the same purpose.

         The acquisition  consideration given to Broadcast Partners consisted of
$44,468,000 in cash, the registrant's  secured  promissory note in the amount of
$18,732,000  (which is part of the term loans used by the  registrant to finance
the acquisition as described below), and the registrant's  assumption of certain
liabilities  of  Broadcast  Partners  consisting  generally  of  trade  accounts
payable,  accrued payroll and other accrued liabilities incurred in the ordinary
course of the business of Broadcast Partners. These liabilities are estimated at
$9,500,000.  The registrant also assumed the  obligations of Broadcast  Partners
under various customer contracts and assignable  operating agreements and leases
which  become due or are to be performed  after the closing of the  acquisition.
The  principle  followed by the  registrant  in  establishing  the amount of the
acquisition  consideration  was to multiply the trailing  annual  operating cash
flow  (operating  income  before  depreciation  and  amortization  expense) from
Broadcast Partners' operations by a multiple of seven.

         As  part of the  acquisition,  the  registrant  entered  into  separate
service  agreements  with each of the parent  companies of the three partners of
Broadcast Partners, pursuant to which the registrant will sell to such companies
communication   services  over  the  registrant's  satellite  broadcast  systems
(including the broadcast system acquired from Broadcast Partners).  In addition,
for additional  consideration of $300,000 in the aggregate,  the registrant will
receive non-competition agreements from Broadcast


                                        2

<PAGE>
Partners and the parent  companies of its partners if the  registrant  repays in
full before December 31, 1997, the promissory note payable to Broadcast Partners
as mentioned above.

         The funds used to finance the  acquisition  were  obtained from (i) the
registrant's  private placement of shares of its common stock with institutional
investors consisting of Acorn Investment Trust, Wanger Advisors Trust, the State
of  Oregon,  and  Yost  Partnership,  L.P.,  for an  aggregate  sales  price  of
$15,010,000  and (ii)  secured term loans in an  aggregate  principal  amount of
$48,190,000  (which includes the principal  amount of the promissory note of the
registrant  payable to Broadcast  Partners as mentioned  above)  borrowed by the
registrant  pursuant to a 1996 Term  Credit  Agreement  dated May 3, 1996,  with
First National Bank of Omaha,  First National Bank, Wahoo,  Nebraska,  NBD Bank,
Norwest Bank Nebraska,  N.A., Farm Credit Services of the Midlands,  PCA in care
of AgAmerica, FCB, and Broadcast Partners.

         Details of such  acquisition  also are  contained  in the news  release
issued by the  registrant on May 3, 1996, a copy of which is filed as an Exhibit
to this Form 8-K Current Report.


Item 7.  Financial Statements and Exhibits.

         (a) The required financial statements of Broadcast Partners to be filed
with this Form 8-K Current Report were not available at the time of this filing.
Such financial statements will be filed as an amendment to this Form 8-K Current
Report not later than 60 days after the date of this filing.

         (b) The pro forma financial  information required to be filed with this
Form 8-K Current  Report was not available at the time of this filing.  Such pro
forma  financial  information  will be filed as an  amendment  to this  Form 8-K
Current Report not later than 60 days after the date of this filing.

         (c)  Exhibits

                   2.1     Asset Purchase and Sale Agreement dated May 3,
                           1996, between Data Transmission Network Corporation
                           and Broadcast Partners.

                           This  exhibit   does  not  contain  the   attachments
                           identified  in the "List of Exhibits and  Schedules".
                           The registrant  agrees to furnish  supplementally  to
                           the  Commission,  upon request,  a copy of any of the
                           omitted exhibits or schedules.

                  99.1     News release of Data Transmission Network
                           Corporation dated May 3, 1996.



                                        3

<PAGE>


                                   Signatures

         Pursuant to the  requirements  of the Securities  Exchange Act of 1934,
the  registrant  has duly  caused  this report to be signed on its behalf by the
undersigned thereunto duly authorized.

         Date: May 16, 1996.

                                          DATA TRANSMISSION NETWORK CORPORATION



                                          By:   /s/  Brian L. Larson
                                              -----------------------------
                                                Brian L. Larson, Vice
                                                President, Chief Financial
                                                Officer, Secretary and Treasurer




                                        4

<PAGE>


                      DATA TRANSMISSION NETWORK CORPORATION

                                  Exhibit Index


                                  Form 8-K                          May 16, 1996

                                                                 Page Number
                                                                    in
                                                                 Sequential
                 Exhibit                                       Numbering System


          2.1     Asset Purchase and Sale Agreement                    6
                  dated May 3, 1996, between Data
                  Transmission Network Corporation
                  and Broadcast Partners.


         99.1     News release of Data Transmission                   64
                  Network Corporation dated
                  May 3, 1996.




                                        5

<PAGE>

                                                                     EXHIBIT 2.1


                        ASSET PURCHASE AND SALE AGREEMENT


                                 BY AND BETWEEN


                               BROADCAST PARTNERS


                                       AND


                      DATA TRANSMISSION NETWORK CORPORATION







                                Dated May 3, 1996





                                      6
<PAGE>

                                TABLE OF CONTENTS

   Introduction..............................................................  1

   1.      DEFINITIONS.......................................................  1
  
   2.      AGREEMENT TO SELL AND PURCHASE THE ASSETS.........................  4
 
   3.      LIABILITIES.......................................................  7
  
   4.      PURCHASE PRICE...................................................  10

   5.      CLOSING..........................................................  11
 
   6.      CONDUCT SUBSEQUENT TO CLOSING..................................... 14

   7.      REPRESENTATIONS AND WARRANTIES OF SELLER.......................... 15

   8.      REPRESENTATIONS OF BUYER.......................................... 29

   9.      ABSENCE OF BROKERS................................................ 34
  
  10.      SELLERS' EMPLOYEES................................................ 34
 
  11.      RISK OF LOSS...................................................... 37
   
  12.      EXPENSES OF TRANSACTION........................................... 38
 
  13.      AMENDMENTS........................................................ 38

  14.      NOTICES........................................................... 38
  
  15.      SURVIVAL; INDEMNIFICATION......................................... 39

  16.      ADDITIONAL COVENANTS.............................................. 46

  17.      NONASSIGNABLE RIGHTS.............................................. 50
 
  18.      APPLICABLE LAW.................................................... 50
  
  19.      ENTIRE AGREEMENT.................................................. 50

  20.      BINDING EFFECT.................................................... 51
 
  21.      SECTION HEADINGS.................................................. 51
 
  22.      INCORPORATION OF EXHIBITS......................................... 51
      
  23.      WAIVERS........................................................... 52
  
  24.      COUNTERPARTS...................................................... 52
 
  25.      SEVERABILITY...................................................... 52
  


                                      - i -


                                        7
<PAGE>
                         LIST OF EXHIBITS AND SCHEDULES

Exhibits

         A.       Balance Sheet Assets

         B.       Balance Sheet Liabilities

         C.       Intellectual Property Rights

         D.       Contracts and Leases

         E.       Licenses and Approvals

         F.       Form of Opinion of Seller's Counsel

         G.       Form of Opinion of Corporate Counsel of the Partners of
                  Seller

         H.       Form of Opinion of Buyer's Counsel

         I.       Insurance

         J.       Employee Plans

         K.       Partners

         L.       List of Employees

         M.       Indemnification Agreement


Schedules

         2B       Excluded Assets

         8E       Material Litigation Involving Buyer

         10B      List of Employees Not Retained by Buyer


                                     - ii -

                                       8
<PAGE>

                        ASSET PURCHASE AND SALE AGREEMENT


         THIS AGREEMENT is made and entered into as of the 3rd day of May, 1996,
by and between Broadcast Partners,  a Delaware general  partnership  ("Seller"),
and Data Transmission Network Corporation, a Delaware corporation ("Buyer").

                               Introduction:

         Seller  desires  to sell to Buyer and Buyer  desires to  purchase  from
Seller,  upon the terms and  subject to the  conditions  contained  herein,  the
properties and assets of the Business,  as defined below,  in  consideration  of
certain  payments  by  Buyer  and the  assumption  by Buyer  of  certain  of the
liabilities and obligations of the Business disclosed in this Agreement.
         NOW,  THEREFORE,  in consideration of the premises and of the covenants
set forth in this Agreement the parties agree as follows:
         1.       Definitions.  For purposes of this Agreement, the
following terms shall have the meanings set forth below:
                  "Agreement"  shall mean this Asset Purchase and Sale Agreement
         and all Exhibits and Schedules attached hereto.

                  "Assets"  shall have the meaning as set forth in Section  2(A)
         of this Agreement but shall not include the Excluded Assets.

                  "Balance  Sheet  Assets"  shall  mean those  assets  listed on
         Exhibit "A" attached  hereto subject to any changes  therein which have
         occurred in the Ordinary



                                     - 1 -

                                       9
<PAGE>



         Course of Business between the Balance Sheet Date and
         the Effective Date.

                  "Balance Sheet Date" shall mean February 29, 1996.

                  "Balance Sheet  Liabilities"  shall mean (i) those liabilities
         and obligations of Seller in respect of the Business existing as of the
         Balance  Sheet  Date to the  extent  that  the  same  are  specifically
         identified  on and/or  those  liabilities  and  obligations  accrued or
         reserved  for on the  Interim  Balance  Sheet  and  remain  unpaid  and
         undischarged  on the  Closing  date,  but  excluding  the  costs of any
         deferred  bonus due and  payable to certain  executives  of Seller as a
         result of the transaction contemplated by this Agreement (as such bonus
         may be due under the Deferred Bonus Program for  Executives  adopted by
         Seller effective  September 1, 1993), the senior indebtedness of Seller
         due to its lenders, and the subordinated  indebtedness of Seller due to
         its  partners  and  (ii) all net  dollar  increases  in trade  accounts
         payable, accrued payroll and other accrued liabilities of Seller to the
         extent the same are  incurred  in the  Ordinary  Course of  Business of
         Seller between the Balance Sheet Date and the Closing date, but only if
         and to the extent each remains unpaid and  undischarged  on the Closing
         date.

                  "Basket   Amount"   shall  mean  the  level   below  which  no
         indemnification  pursuant to Section 15 of this Agreement  shall be due
         as such  amount  and  further  definition  of the term is set  forth in
         Section 15 of this Agreement.

                  "Business"  shall  mean the  satellite  and/or  electronically
         distributed  subscription  information services of Seller and any other
         business of Seller  conducted as of the Closing  date,  which  services
         include but are not limited to the  FarmDayta(R)  information  service,
         the  InfobeamSM   messaging   service  and   electronically   delivered
         advertising.

                  "Closing" shall mean the time at which Seller  consummates the
         sale of Assets to Buyer against  payment by Buyer of the Purchase Price
         and assumption of the Buyer of specified  liabilities of Seller,  which
         Closing shall occur  simultaneously  with the execution and delivery of
         this  Agreement  by Buyer and Seller on May 3,  1996,  or on such other
         date as the parties mutually agree.

                  "Effective Date" shall mean 12:01 a.m. on the day
         immediately after Closing.


                                      - 2 -

                                       10
<PAGE>

                  "Employee  Plans" means any pension or  retirement  plan,  any
         disability,  medical,  dental, or other health insurance plan, any life
         insurance or other death benefit  plan,  any profit  sharing,  deferred
         compensation,  stock  option,  bonus,  or  other  incentive  plan,  any
         vacation  benefit plan,  any severance pay plan, or any other  employee
         benefit plan or arrangement.

                  "Excluded Assets" shall have the meaning as defined in Section
         2(B) of this Agreement.

                  "Interim  Balance  Sheet" means the balance sheet of Seller as
         of February 29,  1996,  the  liability  portion of which is attached as
         Exhibit "B" to this Agreement.

                  "Material"  or  "Materially"  shall  mean of such a quality or
         quantity to cause a significant effect, financially or otherwise.

                  "Ordinary Course of Business"  means,  with respect to Seller,
         the ordinary  operation of the Business  consistent with past practices
         of Seller;  any actions taken by Seller pursuant to the requirements of
         law or the contracts, leases and agreements listed on Exhibit "D" shall
         be deemed to be an action in the Ordinary Course of Business.

                  "Permitted Encumbrances" shall mean: (a) any liens which arise
         in connection with inventory  leases,  equipment  leases or maintenance
         leases which are assigned to Buyer pursuant to this  Agreement;  (b) in
         connection  with  real  property  leased  by  Seller,   any  easements,
         rights-of-way,   covenants,  consents,   reservations,   encroachments,
         variations,  and other similar  restrictions,  charges or  encumbrances
         which do not Materially  interfere with or Materially affect the use of
         such leased  premises and which,  by their  existence  alone,  does not
         impose  liability on Buyer;  (c) liens for taxes or  governmental  fees
         which are not yet due or payable or which are being  contested  in good
         faith and by appropriate  proceedings if adequate  reserves thereto are
         set forth in  Seller's  books in  accordance  with  generally  accepted
         accounting  principles and enforcement  thereof is stayed, or (d) liens
         which do not and would not,  individually or in the aggregate,  detract
         in a  Material  manner  from the value of the Assets or with the use of
         such Assets in a manner  consistent  with their use by Seller as of the
         date of execution of this Agreement.



                                      - 3 -


                                       11
<PAGE>
                  "Person" shall mean and include any  individual,  partnership,
         joint  venture,   corporation,   limited  liability   company,   trust,
         unincorporated organization, government or department or agency thereof
         or other form of entity.

                  "Purchase  Price" shall have the meaning as defined in Section
         4(A) of this Agreement.

                  "Subscription  Agreements"  shall  mean  all of  the  customer
         agreements of Seller, whether written or oral, relating to the delivery
         of services offered or to be offered by the Business to paying end-user
         subscribers.

         2.       Agreement to Sell and Purchase the Assets.
         A.       Assets.  Upon the terms and subject to the conditions
of  this  Agreement  and in  reliance  on the  representations,  warranties  and
covenants of the parties contained  herein,  upon the Closing Seller shall sell,
convey,  set  over,  deliver,  assign  and  transfer  (or  cause  to be so sold,
conveyed,  set  over,  delivered,  assigned  and  transferred)  to Buyer  all of
Seller's  right,  title  and  interest  in and to the  Business  and  all of the
properties and assets of Seller of every kind, nature and description,  tangible
or intangible, wherever situated, belonging to or used in the Business as of the
Closing (the "Assets"), and Buyer shall purchase and acquire, pay for and accept
from Seller the Assets. All tangible Assets shall be transferred in as is, where
is condition  unless otherwise  provided in this Agreement.  The Assets include,
without limitation, the following:
                  (1)      The Business and goodwill as a going concern
         of Seller;

                  (2)      The Balance Sheet Assets;

                  (3)      All rights of Seller under the Subscription
         Agreements;



                                      - 4 -

                                       12
<PAGE>
                  (4) All trade names,  trademarks,  service marks,  copyrights,
         patents (and all  applications  for any of the foregoing and all rights
         in any thereof),  whether foreign or domestic,  together with the right
         to sue for past  infringement  thereof,  all  inventions or discoveries
         (whether  patentable or  unpatentable)  and all software and associated
         documentation,  formulae,  production  outlines and product development
         records listed on Exhibit "C" attached hereto;

                  (5)  All  rights  of  Seller  under   contracts,   leases  and
         agreements,  including without  limitation those contracts,  leases and
         agreements  listed on Exhibit "D" attached hereto (except to the extent
         otherwise indicated on Exhibit "D") representing all Material contracts
         relating to the Business other than Subscription Agreements;

                  (6)  All   licenses,   permits,   approvals,   qualifications,
         certificates  or the like issued or to be issued or held by Seller with
         respect to the Business,  including without  limitation those listed on
         Exhibit "E" attached hereto;

                  (7) All  warranties  held by Seller with respect to the Assets
         to the extent that such warranties are assignable;

                  (8)  All  of  Seller's  know-how,   trade  secrets  and  other
         technology or procedures relating to the conduct of the Business;

                  (9)  All  of  Seller's   customer   lists,   books,   records,
         engineering data, procedures,  systems,  models, ratios,  instructions,
         prescriptions,  drawings,  blueprints, plans, designs,  specifications,
         equipment lists, parts lists, descriptions,  data, artwork, advertising
         material,  dealer and  distributor  lists,  customer  and trade  vendor
         correspondence,  telephone  logs,  microfilm,  recordings  of  customer
         conversations, bank reconciliations and telephone numbers;

                  (10) All rights of Seller to any casualty  insurance  proceeds
         payable as a result of any loss or damage to any of  Seller's  tangible
         property  occurring prior to the Effective Date which remains unpaid on
         the Closing date; and

                  (11) All tangible and  intangible  personal  property owned by
         Seller, wherever situated.


                                      - 5 -


                                       13
<PAGE>
         B. Excluded  Assets.  Notwithstanding  anything to the contrary in this
Agreement,  there shall be excluded  from the Assets and retained by Seller,  to
the extent in existence at the Closing, the following assets (collectively,  the
"Excluded Assets"):

         (1) Employee Plans and Assets.

                  All employee benefit plans,  benefit  arrangements,  qualified
                  benefit  or  medical  plans and  welfare  plans and the assets
                  thereof,  to the extent the liabilities for such plans are not
                  fully assumed by Buyer.

         (2) Certain Books and Records.

                  All of (a) Seller's  partnership and steering committee minute
                  books,   partnership  interest  transfer  books,   partnership
                  records and partnership  books, and originals of account books
                  of  original  entry,  (b)  duplicated  copies  of  any  books,
                  records,   accounts,  checks,  payment  records,  tax  records
                  (including  payroll,  unemployment,  real estate and other tax
                  records) and other similar books,  records and  information of
                  Seller  relating to Seller's  operation of the Business and/or
                  ownership of the Assets prior to the Closing,  (c) all records
                  prepared by or on behalf of Seller in connection with the sale
                  of the  Business  and the  Assets,  and (d)  all  records  and
                  documents relating to any Excluded Assets.

         (3) Rights Under this Agreement.

                  All of Seller's  rights under or pursuant to this Agreement or
                  any  other  rights in favor of  Seller  pursuant  to the other
                  agreements with Buyer contemplated hereby.

         (4) Certain Contracts and Unrelated Assets.

                  (a)      The contracts and agreements listed on
                           Schedule 2B.

                  (b)      Any other assets identified on Schedule 2B.



                                      - 6 -

                                       14
<PAGE>

         (5) The right to use the name  "Broadcast  Partners" in connection with
         the windup and dissolution of the general partnership of Seller.

         3.       Liabilities

         A. Buyer assumes and  unconditionally  agrees to pay and discharge when
due the following debts, obligations, and liabilities of Seller:

                  (1)      The Balance Sheet Liabilities;

                  (2) All obligations of Seller associated with the Subscription
         Agreements  with  respect  to the period  from and after the  Effective
         Date; and

              (3) All  obligations  of  Seller  associated  with the  contracts,
         leases  and  agreements  listed on  Exhibit  "D"  (except to the extent
         otherwise indicated on Exhibit "D") with respect to the period from and
         after the Effective Date.

Buyer  hereby  agrees to  indemnify  and hold Seller  harmless  from any cost or
expense  arising  out  of  or  relating  to  any  such  debts,  obligations,  or
liabilities  assumed by Buyer and any such  indemnity  shall be without right of
set-off  and shall not be subject to any Basket  Amount,  maximum  amount,  time
limitation, or any other obligation,  limitation,  restriction, notice provision
or modification imposed on Seller by Section 15 of this Agreement.

         B. Buyer and Seller  agree that Buyer is not assuming and shall have no
responsibility for any of the debts,  obligations,  or liabilities of Seller not
expressly  assumed herein,  all of which shall remain the  responsibility of and
shall be  discharged  by Seller as they become due, and Seller  hereby agrees to
indemnify and hold Buyer harmless from any cost or expense


                                      - 7 -


                                       15
<PAGE>
arising out of or relating to any such debts,  obligations,  or liabilities  not
expressly  assumed by Buyer and any such  indemnity  shall be  without  right of
set-off  and shall not be subject to any Basket  Amount,  maximum  amount,  time
limitation, or any other obligation,  limitation,  restriction, notice provision
or  modification  imposed on Buyer by Section 15 of this  Agreement.  The debts,
obligations and liabilities not to be assumed by Buyer include, without limiting
the generality of the foregoing:
                  (1) Any  liability or  obligation  of Seller,  its partners or
         agents,  arising out of or in  connection  with this  Agreement  or the
         transactions  contemplated  hereby,  whether  incurred prior to, at, or
         subsequent to the Effective Date,  including  without  limitation,  any
         dissolution,  winding up or liquidation of Seller and including any and
         all fees and expenses of any attorneys and accountants of Seller;

                  (2) Any  liability or  obligation  of Seller,  its partners or
         agents,  which have been or may be  asserted  by the  Internal  Revenue
         Service or any other taxing  authority,  federal,  state or local, with
         respect to any tax liability  (including all  liabilities for interest,
         fines or  penalties)  of Seller,  its  partners  or agents,  including,
         without limitation,  any such liability arising out of or in connection
         with this Agreement or the  transactions  contemplated  hereby,  unless
         specifically  assumed  by  Buyer  pursuant  to  Section  3(C)  of  this
         Agreement;

                  (3) Any  liability or obligation  of Seller  whether  incurred
         prior to, at, or subsequent  to the Effective  Date for any amounts due
         or which may be due to any person or entity who is or has been a holder
         of any debt or equity security or partnership interest of Seller except
         as and to the extent that Buyer has specifically assumed the obligation
         to repay the liabilities of Seller identified in this Agreement;

                  (4) Any  liability  or  obligation  incurred  by Seller or its
         partners or agents after the Effective Date;


                                      - 8 -

                                       16
<PAGE>

                  (5) Any  liability or obligation  specifically  stated in this
         Agreement  or the  Exhibits  attached  hereto as not to be  assumed  by
         Buyer;

                  (6) Any liability or obligation arising out of any litigation,
         suit, proceeding, action, claim or investigation,  at law, in equity or
         in arbitration,  related to Seller's operation of the Business prior to
         the  Effective  Date,  except  as and  to the  extent  that  Buyer  has
         specifically  assumed the obligation to repay the liabilities of Seller
         identified in this Agreement.

         C. Buyer shall bear sole  liability  for any filing fee,  transfer fee,
use or sales tax or any other tax, fee,  cost or expense,  other than any income
tax   obligations  of  Seller,   which  may  be  due  to  any   governmental  or
administrative  body or agency arising out of, in connection with or as a result
of the  sale  and  transfer  to  Buyer of the  Assets  and the  Business,  which
liability  shall be treated as an  obligation of Buyer as if it were a liability
assumed  under  Section 3(A) of this  Agreement  and shall not be subject to any
Basket Amount,  maximum time  limitation or other  restriction of Section 15. If
Seller is  required  to  advance  or pay such fees or taxes,  Buyer  shall  upon
Seller's request reimburse Seller for its payment of such fees or taxes.

         D. As of the Closing, Buyer shall assume,  discharge,  agree to perform
and indemnify  Seller from all liability  arising from,  out of or in connection
with or otherwise relating to Buyer's operation of the Business and/or ownership
of the Assets after the Closing and any such indemnity shall be without right of
set-off  and shall not be subject to any Basket  Amount,  maximum  amount,  time
limitation, or any other obligation, limitation,


                                      - 9 -


                                       17
<PAGE>
restriction,  notice  provision  or  modification  imposed by Section 15 of this
Agreement.

         4.       Purchase Price.

         A. The Purchase  Price for the Assets and the Business shall be the sum
of Sixty Three Million Two Hundred Thousand Dollars ($63,200,000).

         B. The Purchase Price shall be paid by Buyer to Seller in U.S.  Dollars
at the Closing as follows:

         (1) Forty Four  Million  Four  Hundred  Sixty  Eight  Thousand  Dollars
($44,468,000.00) shall be paid by wire transfer of immediately available federal
funds; and
         (2)  Eighteen   Million  Seven  Hundred  Thirty  Two  Thousand  Dollars
($18,732,000.00)  shall be paid  through  Buyer's  delivery to Seller of Buyer's
senior, secured promissory note in the form of the note due to Seller from Buyer
pursuant  to the 1996  Term  Credit  Agreement  by and  between  Buyer and First
National Bank of Omaha,  as servicing bank, and all other  participating  banks,
which  credit  agreement  shall  include  Seller  as a party  (the  "FNB- O Loan
Agreement".) Such note shall be referred to herein as the "Note."

         C. Buyer and Seller agree that the  allocation  of the  Purchase  Price
among the Assets shall be in accordance with the fair market value as follows:

         (1)      with regard to Seller's  subscriber  equipment,  the  Purchase
                  Price  shall be  allocated  to such  equipment  based  upon an
                  average value of $825 per complete unit,


                                     - 10 -


                                       18
<PAGE>
                  or, in the case of  incomplete  units,  based  upon the values
                  listed  below for each  individual  component:  (a) Receiver -
                  $550; (b) Monitor - $150; (c) Dish & LNB - $120; and (d) Cable
                  - $5.
         (2)      with regard to Seller's office equipment, furniture and
                  fixtures, leasehold improvements, and other tangible
                  Assets (excluding subscriber equipment), to the extent
                  such Assets are carried at book value on Seller's
                  balance sheet as of the Balance Sheet Date, the
                  Purchase Price shall be allocated to those Assets at
                  book value; and
         (3)      all amounts of the Purchase Price in excess of such book value
                  shall be allocated to goodwill and the going  concern value of
                  the  Business,  which shall  include the value of all customer
                  relationships.

Buyer and Seller agree to prepare  Internal Revenue Service ("IRS") Form 8594 in
accordance  with  such  allocation  and  timely  file  such form with the IRS in
accordance  with  applicable  IRS  procedures  and U.S.  Department  of Treasury
regulations.

         5.       Closing.

         A. At the  Closing,  in  addition to any other  documents  specifically
required to be delivered  pursuant to this Agreement,  Seller shall, in form and
substance reasonably satisfactory to Buyer and its counsel:

                  (1)  Deliver  to  Buyer  such  bills  of  sale,  endorsements,
         assignments,  and  other  good  and  sufficient  instruments  of  sale,
         assignment,   conveyance,   and   transfer  as  shall  be  required  to
         effectively vest in


                                     - 11 -


                                       19
<PAGE>
         Buyer all of Seller's right,  title,  and interest in and to all of the
         Assets, free and clear of all liens, charges, claims,  encumbrances and
         equities  except  for  Permitted   Encumbrances   and  encumbrances  as
         otherwise disclosed in this Agreement and its exhibits and schedules;

                  (2) Deliver to Buyer all consents to the  assignment  to Buyer
         of each Subscription Agreement, lease, contract, agreement,  commitment
         or other undertaking  comprising,  individually or in the aggregate,  a
         Material part of the Assets that requires such consent;

                  (3) Deliver to Buyer duly executed  resolutions  of Seller and
         all other  persons,  committees,  or  entities  required to approve the
         actions of Seller,  authorizing  the  execution  and  delivery  of this
         Agreement and the consummation of the transactions contemplated hereby;

                  (4)  Deliver  to Buyer a  certificate  signed by an officer of
         Seller,   dated  as  of  the  date  of   Closing,   stating   that  the
         representations  and warranties of Seller set forth in Section 7 hereof
         are true and correct in all Material respects as of the date of Closing
         and that  Seller  has  performed  and  complied  with  all  agreements,
         undertakings,  and obligations  which were required to be performed and
         complied with by it at or prior to the Closing;

                  (5) Deliver to Buyer an opinion of Seller's legal counsel,  as
         of the date of the Closing, in the form attached hereto as Exhibit "F";

                  (6) Deliver to Buyer opinions of corporate  counsel of each of
         the  partners  of  Seller,  as of the  date of  Closing,  in the  forms
         attached hereto as Exhibit "G";

                  (7)  Deliver to Buyer  executed  originals  (where  reasonably
         available)  of all  of  the  Subscription  Agreements,  all  amendments
         thereto,   and  all  extensions   and  renewals   thereof  in  Seller's
         possession;

                  (8)  Deliver  to Buyer  all  account  receivable  ledgers  and
         invoices  associated with the accounts  receivable of Seller,  customer
         service files of Seller relating to the  Subscription  Agreements,  all
         notices,  claims,  correspondence,  performance  standard reports,  and
         other  documents,  data,  information  and  materials  relating  to the
         Subscription  Agreements,  which are in Seller's possession,  including
         Seller's  internal  financial  records subject to a continuing right of
         reasonable access by Seller after Closing to review and


                                     - 12 -


                                       20
<PAGE>
         copy such records in connection  with Seller's  post- Closing windup of
         its partnership affairs and termination of its general partnership, its
         defense of litigation  or its  preparation  of any reports,  filings or
         returns to be completed by Seller after Closing;

                  (9) Deliver to Buyer all microfiche, microfilm, records, voice
         authorization  recordings,  data,  input  forms,  computer  transaction
         sheets and all other similar  information or materials  relating to the
         servicing of Subscription Agreements;

                  (10) Deliver to Buyer  possession (or in the case of Assets in
         the  possession of customers,  suppliers or  subscribers,  the right to
         such  possession  subject  to the terms of  assumed  contracts)  of the
         Balance Sheet Assets  together with all other tangible assets of Seller
         in place at the locations specified on Exhibit "A";

                  (11) Deliver to Buyer  executed  originals  (where  reasonably
         available) of all contracts, leases and agreements set forth on Exhibit
         "D" (except to the extent otherwise  indicated on Exhibit "D") together
         with all Material data, documents, information or materials in Seller's
         possession relating to such contracts, leases and agreements;

                  (12) Deliver to Buyer all Material  software used by Seller in
         the  conduct  of the  Business,  including  all  documentation  and all
         necessary license agreements properly assigned to Buyer; and

                  (13)   Deliver  to  Buyer  all   Material   data,   documents,
         information  or  materials  theretofore  delivered  to Seller which are
         required by the  contracts,  leases and agreements set forth on Exhibit
         "D" to be returned upon  expiration or termination  of such  contracts,
         leases and agreements.

         B. At the  Closing,  in  addition to any other  documents  specifically
required to be delivered  pursuant to this  Agreement,  Buyer shall, in form and
substance satisfactory to Seller and its counsel:

                  (1) Pay the Purchase Price required to be paid by Buyer at the
         Closing pursuant to Section 4;

                  (2) Deliver to Seller such  assumptions  or under-  takings as
         may be reasonably necessary to evidence


                                     - 13 -


                                       21
<PAGE>
                  Buyer's  agreement  and  obligation  to  pay,  discharge,  and
         satisfy the liabilities assumed by it under this Agreement;

                  (3) Deliver to Seller a certified  copy of a resolution of the
         Board of Directors of Buyer  authorizing  the execution and delivery of
         this Agreement and the  consummation of the  transactions  contemplated
         hereby;

                  (4) Deliver to Seller an officer's  certificate signed by Greg
         T.  Sloma,  President  of Buyer,  dated as of the date of the  Closing,
         stating that the  representations  and warranties of Buyer set forth in
         Section 8 hereof are true and  correct in all  Material  respects as of
         the date of the Closing and that Buyer has  performed and complied with
         all agreements, undertakings, and obligations which were required to be
         performed or complied with by it at or prior to the Closing; and

                  (5)  Deliver to Seller the opinion of Buyer's  legal  counsel,
         Abrahams, Kaslow & Cassman, dated as of the date of the Closing, in the
         form attached hereto as Exhibit "H".

         6.       Conduct Subsequent to Closing.
         A. From time to time after the Closing,  without further consideration,
Seller  shall  execute  and  deliver  all  such  other   instruments   of  sale,
assignments, conveyances, and transfers and shall take all such other actions as
are  reasonable to more  effectively  transfer to and vest in Buyer,  and to put
Buyer in possession of, any of the Assets.
         B. From time to time after the Closing,  without further consideration,
Buyer shall execute and deliver all such other  instruments of  assumption,  and
shall take all such other actions as are reasonable to more  effectively  assume
the  obligations  to pay,  discharge  and  satisfy  all of the  liabilities  and
obligations assumed by Buyer pursuant to this Agreement.



                                     - 14 -


                                       22
<PAGE>
         C. Except  pursuant to a court order or as  otherwise  required by law,
from and after the Closing,  Seller shall not make  available or disclose to any
third  party any  proprietary  information  conveyed  to Buyer  pursuant to this
Agreement  or make  available  to any third  party any  proprietary  information
disclosed   pursuant  to  this   Agreement.   For  purposes  of  this  Agreement
"proprietary  information"  shall include but not be limited to all items listed
on Exhibit "C," all of Seller's know-how,  trade secrets and other technology or
procedures relating to the conduct of the Business, and all of Seller's customer
lists,  books,  records,  financial  information,   engineering  data,  computer
software,  procedures,  systems,  models, ratios,  instructions,  prescriptions,
drawings,  blueprints,  plans, designs,  specifications,  equipment lists, parts
lists, descriptions, data, artwork, advertising material, dealer and distributor
lists,  correspondence,   telephone  logs,  microfilm,  recordings  of  customer
conversations,  bank  reconciliations  and other similar materials except to the
extent that such information (1) is or becomes generally available to the public
other than as a result of a  disclosure  by Seller,  (2) is  available to Seller
from an outside source  provided that such source is not known by Seller to have
been bound by a  confidentiality  agreement or other obligation of secrecy prior
to the Effective Date, or (3) is or has been developed  independently  by Seller
after the Effective Date.



                                     - 15 -


                                       23
<PAGE>

         7. Representations and Warranties of Seller.  Subject to and except for
the  information  which is set  forth  in a list of  exceptions  contained  in a
schedule attached hereto, Seller represents and warrants to Buyer that:

         A. Seller is a general  partnership duly organized and validly existing
under the laws of the State of Delaware.

         B. Seller has all  requisite  partnership  power and  authority to own,
lease  and  operate  the  Assets  and to  carry  on the  Business  as now  being
conducted.

         C. This Agreement  constitutes a valid and legally  binding  agreement,
enforceable  against Seller in accordance with its terms, except as the same may
be limited  by  bankruptcy,  insolvency,  reorganization,  moratorium  and other
similar laws of general applicability relating to or affecting creditors' rights
generally  and by the  application  of general  principles  of equity and public
policy (the "Creditor Exceptions"). The execution and delivery of this Agreement
by Seller and the consummation of the transactions contemplated hereby have been
duly authorized by all necessary  partnership action on behalf of Seller and all
necessary corporate or company action of Seller's partners, as applicable.

         D. The  execution,  delivery and  performance of this Agreement and the
consummation of the  transactions  contemplated  hereby will not (1) violate any
provision of or result in the breach of or accelerate or permit the acceleration
of the performance required by the terms of the partnership agreement of



                                     - 16 -


                                       24
<PAGE>
the Seller,  any applicable  law, rule, or regulation of any  governmental  body
known to the Seller, any Material agreement to which the Seller is a party or by
which the Seller may be bound, or any order,  judgment,  or decree applicable to
the Seller,  (2) result in the creation of any security  interest,  claim, lien,
charge,  or  encumbrance  upon  the  Assets,  (3)  terminate  or  result  in the
termination of any agreement  described in Section  7(D)(1) above, or (4) in any
Material  way  affect or  violate  the terms or  conditions  of or result in the
cancellation,  modification,  revocation,  or  suspension of any of the Material
licenses,  approvals,  permits  or  authorizations  required  by Seller  for the
conduct of the Business.

         E. Seller has performed all of the obligations required to be performed
by it under any Material lease, contract, commitment,  agreement, or arrangement
of any kind which it is a party or by which it is bound;  and neither the Seller
nor,  to the  knowledge  of  Seller,  any other  party is in  default  under any
Material  lease,  contract,  commitment,  agreement,  or arrangement of any kind
which relates to the Business or the Assets. No event has occurred which,  after
the  giving  of notice or the lapse of time or  otherwise,  would  constitute  a
default  under,  or result in a breach  of,  any  lease,  contract,  commitment,
agreement, or arrangement which relates to the Business or the Assets.

         F. Since the Balance Sheet Date,  the Business has been  conducted only
in the Ordinary Course of Business and there has been no Material adverse change
in the condition of the Assets,


                                     - 17 -

                                       25
<PAGE>
the  liabilities or the Business.  Other than changes in the Ordinary  Course of
Business,  none of which singly and no combination of which in the aggregate has
been  Materially  adverse;  there has been no damage  to or  destruction  of any
Material  asset owned or used by the Seller in the Business;  and the Seller has
no knowledge of any threatened  occurrence or development which would Materially
adversely  affect the condition  (financial  or  otherwise)  of the Assets,  the
liabilities or the Business.

         G. Except for Permitted  Encumbrances and except for security interests
or other encumbrances held by Seller's senior lenders, which will be released by
the senior lenders at Closing,  Seller has good and  marketable  title to all of
the Assets (except assets  disposed of in the Ordinary  Course of Business since
the  Balance  Sheet  Date) free and clear of any  Material  security  interests,
claims, liens, charges, or encumbrances whatsoever.

         H.  Seller  owns  and  has the  power  to  transfer  the  trade  names,
trademarks,  service marks, copyrights,  patents and other intellectual property
among the Assets as listed on Exhibit "C," and no trade name, trademark, service
mark,  copyright,  or patent or other  intellectual  property  other  than those
listed on Exhibit "C," is used in, or necessary for, the conduct of the Business
consistent  with the  manner  Seller has  conducted  the  Business  prior to the
Closing.  Seller has not  received  any notice of any  infringement  or claim of
infringement  by Seller upon the right of any Person  under or in respect to any
patent, license, trademark,


                                     - 18 -


                                       26
<PAGE>
trade name,  service mark,  copyright or similar  intangible  right. None of the
Material  services or processes  which are provided,  sold or used by the Seller
and which are solely under the control or  origination  of Seller  infringe upon
the patents,  licenses,  trademarks,  trade names,  service  marks,  copyrights,
techniques  or other  proprietary  rights of any other  Person  and to  Seller's
knowledge no other services or processes which are provided, sold or used by the
Seller infringe upon the patents,  licenses,  trademarks,  trade names,  service
marks,  copyrights,  techniques or other proprietary rights of any other Person.
The Seller has not received  notice of and is not aware of any  infringement  or
assertion of  infringement by any Person of the patents,  licenses,  trademarks,
trade names, service marks,  copyrights,  techniques or other proprietary rights
of the Seller  listed on  Exhibit  "C" and to the best  knowledge  and belief of
Seller, there is no reason to believe that any patent, trademark,  trade secret,
service mark,  copyright,  technique or other proprietary right of Seller listed
on Exhibit "C" is invalid.

         I. The Seller has  maintained  and will continue to maintain  until the
Closing  insurance on the Assets and the Business,  including but not limited to
media liability insurance,  of the kinds and in the amounts currently carried by
Seller,  all of which  insurance and any other  insurance  policies or coverages
(including but not limited to employee  fidelity  bonds) are listed in Exhibit I
to this Agreement.


                                     - 19 -


                                       27
<PAGE>
         J.       With respect to the Subscription Agreements, Seller
represents and warrants to Buyer that:
                  (1)      Seller is the contracting party that provides
                           the services under each of the contracts, and
                           Seller has full right, power, and authority
                           to assign to Buyer all of the rights of the
                           service provider set forth in the contracts,
                           and such contracts are not subject to
                           termination or renegotiation as a result of
                           their assignment to Buyer;

                  (2)      The contracts have all been entered into by
                           Seller in the Ordinary Course of Business,
                           and none of the contracts have been
                           Materially amended subsequent to the Balance
                           Sheet Date or provide for Seller's fees to be
                           Materially reduced below the charges in
                           effect thereunder on the Balance Sheet Date;

                  (3)      To Seller's knowledge, the satellite delivery
                           system utilized by the Business is currently
                           capable of handling the volume of data
                           transmission services required by the
                           Subscription Agreements and no increased
                           volume of such services has been promised by
                           Seller to its customers which would exceed
                           such capability;

                  (4)      Since the Balance Sheet Date, there are no
                           outstanding Material credits, monies, or the
                           like due customers on the Subscriber
                           Agreements;

                  (5)      Seller has received no written notices of any
                           warranty or indemnity claims by customers
                           under the Subscription Agreements which have
                           not been settled to the satisfaction of the
                           customer claimant and which either
                           individually or in the aggregate are
                           Material;

                  (6)      Since the Balance Sheet Date, any and all
                           enhancements to services required by the
                           Subscription Agreements to be provided to
                           customers have been completed and implemented
                           in a timely manner and no contract for other
                           enhancements to services have been entered by
                           Seller with its customers;



                                     - 20 -


                                       28
<PAGE>
                  (7)      Since the Balance Sheet Date,  Seller has received no
                           written notice of default from any customer under any
                           of the Subscriber  Agreements where such would result
                           in a Material liability; and

                  (8)      Since the Balance Sheet Date, Seller has
                           received no notice of the filing by any
                           customer of a petition in bankruptcy,
                           assignment for the benefit of creditors, a
                           petition seeking reorganization, composition,
                           liquidation, dissolution or similar
                           arrangement where the impact of an adverse
                           outcome would be Material to the Assets or
                           the Business.

         K.  Except  for  the  action  captioned  Thomas  Crowley  v.  Broadcast
Partners,  et al.,  as  previously  disclosed  by Seller to Buyer,  there are no
actions, suits,  proceedings,  or investigations pending or, to the knowledge of
Seller,   threatened  in  any  court  or  before  any  governmental   agency  or
instrumentality  against or by the Seller or the  Business or the Assets.  There
are no  actions,  suits,  proceedings,  or  investigations  pending  or,  to the
knowledge of Seller,  threatened in any court or before any governmental  agency
or instrumentality against or by the Seller which would prevent the carrying out
of this  Agreement  or seek to  declare  this  Agreement  unlawful  or cause the
rescission  thereof.  The  Seller  has not been  charged  with and,  to the best
knowledge of Seller,  is not  threatened  with or under any  investigation  with
respect to any charge  concerning any violation of any federal,  state, or local
law, regulation,  ordinance,  order, or administrative ruling; and the Seller is
not in default with  respect to any order,  writ,  injunction,  or decree of any
court, agency, or instrumentality. There are no unsatisfied judgments


                                     - 21 -


                                       29
<PAGE>
against  the  Seller in any  court.  All  action  required  by the Seller by any
applicable  law known to the Seller has been  taken;  and all reports or returns
which, to the knowledge of Seller, are required to have been filed by the Seller
with any governmental agency or subdivision have been filed.
         L. The Seller has all Material licenses, permits,  authorizations,  and
approvals  (governmental or otherwise) which it requires to legally carry on the
Business; and all such licenses permits, authorizations, and approvals are valid
and in good standing. Neither the Seller nor any of its employees is required to
have any other licenses, permits, authorizations,  or approvals to legally carry
on the Business.  The Seller is not a party to, nor is the Seller  subject to or
bound by, any agreement or any judgment,  order, writ, injunction,  or decree of
any court or  governmental  body which  could  Materially  prevent or impede the
continuance  of the  Business.  To Seller's  knowledge,  the Business is not now
being, and within the past three (3) years has not been,  conducted in violation
of any Material law,  ordinance,  or regulation  of any  governmental  entity or
agency.
         M. There is no  Material  asset used or  required  by the Seller in the
conduct of the  Business  which is not either owned by the Seller or licensed or
leased to the Seller under one of the leases or licenses  listed in Exhibit D to
this Agreement.
         N.       The Seller has not used any accounting practices which
are not in conformity with generally accepted accounting
principles for the purpose of incorrectly reflecting on its


                                     - 22 -


                                       30
<PAGE>
financial  statements  or in its books of  account,  or for the  purpose  of not
reflecting  on its financial  statements or in its books of account,  any of the
assets, liabilities, revenues, or expenses of the Seller.
         O. The audited financial statements for the year ending August 31, 1995
and the unaudited financial statements for the six (6) months ended February 29,
1996 have  been  prepared  in  accordance  with  generally  accepted  accounting
principles  consistently  applied and fairly represent the financial position of
Seller as of the dates thereof,  except for any year-end adjustments which would
customarily be made to interim financials.
         P.       Except in the Ordinary Course of Business, since the
Balance Sheet Date, the Seller has not:
                  (1)      Mortgaged, pledged, subjected to any lien, granted
                           a security interest in, or otherwise encumbered
                           any of the Assets;

                  (2)      Waived  any  rights  in  excess of $25,000 in
                           value in the aggregate;

                  (3)      Made any capital expenditures or capital additions
                           or betterments, or commitments therefor, which
                           individually exceeded $25,000 in value;

                  (4)      Sold or otherwise disposed of any of its
                           assets, tangible or intangible, except in the
                           Ordinary Course of Business;

                  (5)      Created  or  incurred  any  liability   (absolute  or
                           contingent)  for borrowed money which will (a) not be
                           released prior to Closing,  or (b) become a liability
                           assumed by Buyer;

                  (6)      With respect to  liabilities  and/or  contracts to be
                           assumed  by Buyer  as of  Closing,  made or  become a
                           party   to  any   contract,   commitment,   or  other
                           arrangement or renewed, extended,


                                     - 23 -


                                       31
<PAGE>
                           amended,  or modified any  contract,  commitment,  or
                           other arrangement relating to the Business,  which in
                           any one case involved an amount in excess of $25,000,
                           other than  Subscription  Agreements  entered into in
                           the   Ordinary   Course  of   Business  in  a  manner
                           consistent   with  the   Seller's   normal   business
                           practices, or except as approved by Buyer;

                  (7)      Increased the compensation or fringe benefits
                           payable or to become payable to any of the
                           employees or agents of the Seller; or

                  (8)      Except for interest due on subordinated  debt held by
                           Seller's  partners,   made  or  agreed  to  make  any
                           distributions  of  cash  or  property  to  any of its
                           partners;  provided,  however,  any interest  paid on
                           such  subordinated debt will not cause Seller to have
                           a negative cash balance at Closing.

         Q. No  representation  or warranty of Seller in this  Agreement and the
Exhibits and Schedules hereto, and no written statement or certificate furnished
or to be furnished by or on behalf of Seller to Buyer pursuant to this Agreement
or in connection with the transaction contemplated by this Agreement contains or
will contain any untrue  statement  of a Material  fact or omits or will omit to
state a Material  fact  necessary in order to make the  statements  contained in
this Agreement or in such other written statement or certificate not misleading.
         R. To  Seller's  knowledge,  the Assets are as of the date of  Closing,
generally  sufficient  for and usable in carrying on the Business and  represent
all of the assets  necessary to the conduct of the Business in the manner Seller
has conducted the Business prior to the Closing.
         S.       The Seller has timely filed all federal and applicable
state and local tax assessment reports and returns of every kind


                                     - 24 -


                                       32
<PAGE>
required to be filed by it and has duly paid all taxes and other  charges due or
claimed to be due by federal, state, or local taxing authorities.
         T. Proper and accurate  amounts  have been  withheld by the Seller from
the  compensation  of its employees for all periods prior to the Closing in full
compliance with the tax withholding  provisions of applicable federal, state and
local laws. Proper and accurate federal, state and local returns have been filed
by the Seller for all periods for which  returns have become due with respect to
employee  income tax and social security  withholding and FICA and  unemployment
taxes,  and the amounts  shown  thereon to be due and payable  have been paid in
full or, if not paid,  accrued on the books and  records of Seller  (and in such
case assumed by Buyer).  The hours worked by, and payments made to, employees of
the Seller have not been in  violation  of the Fair Labor  Standards  Act or any
applicable  laws dealing with such matters.  All payments due from the Seller on
account of employee health and welfare insurance have been paid by the Seller or
will be paid prior to their due dates.
         U.       Except for Subscription Agreements and contracts,
commitments, leases, or arrangements listed on Exhibit D to this
Agreement, the Seller is not a party to or bound by any;
                  (1)      Employment or labor union contracts;

                  (2)      Material advertising contracts;

                  (3)      Contract, commitment, or arrangement for capital
                           expenditures having a remaining balance in excess
                           of $25,000;



                                     - 25 -


                                       33
<PAGE>
                  (4)      Lease with respect to any property, real or
                           personal, whether as lessor or lessee;

                  (5)      Contract, commitment, or arrangement
                           containing covenants by the Seller not to
                           compete in any lines of business or with any
                           person or business entity;

                  (6)      Material franchise agreement, distributor
                           agreement, or other similar arrangement;

                  (7)      Material contract or commitment relating to the
                           sale, lease, or other disposition of any of the
                           Assets; or

                  (8)      Any other Material contract, commitment, or
                           arrangement of any kind relating to the conduct of
                           the Business.

         V. So long as the  representations and warranties of Buyer in Section 8
are true and correct as of the Closing, no consent,  approval,  or authorization
of, or filing  with,  any  governmental  authority  on the part of the Seller is
required in connection  with the execution and delivery of this Agreement or the
consummation  of the  transactions  contemplated  by this  Agreement,  except as
provided in this Agreement and except where the failure to obtain the same would
not have a Material effect on the Assets or Business.

         W. All of the  present  Employee  Plans of the Seller and  compensation
arrangements  of the Seller with the Seller's  employees are listed or set forth
in  Exhibit  "J"  attached  to this  Agreement.  The  Seller  is not  under  any
obligation to make any payments or  contributions  to a  multiemployer  plan, as
that term is defined in Section 3(37) of Employee Retirement Income Security Act
of 1974, as amended ("ERISA"),  nor does the Seller have any actual or potential
withdrawal liability to any such


                                     - 26 -


                                       34
<PAGE>
multiemployer   plan.  Each  Employee  Plan  has  been  maintained  in  Material
compliance  with its terms and with the  requirements  prescribed  by applicable
statutes and regulations,  including without limitation,  ERISA. The Seller does
not maintain or  contribute  to any funded or unfunded  medical,  health or life
insurance plans or arrangements for retirees or terminated employees.

         X.  The  partners  of the  Seller  are  named  on  Exhibit  "K" to this
Agreement,  with their  respective  partnership  interests  as set forth in such
Exhibit "K".

         Y. The  Seller  has no  direct or  indirect  equity  interest  by stock
ownership or otherwise in any corporation,  firm, association,  partnership,  or
other business enterprise and owns no investment securities of any kind.

         Z. The provisions for taxes shown in the balance sheet of the Seller as
of the Balance  Sheet Date are adequate to cover the  liability of the Seller to
such  date  for all  taxes  based  on the  income,  purchases,  sales,  payroll,
business,  capital contributions,  or assets of the Seller. No unexpired waivers
executed by the Seller of the statute of limitations  with respect to federal or
state  income,  sales,  use,  or other  taxes are in effect.  The Seller has not
received any  deficiency  letter or similar notice from any federal,  state,  or
other taxing authority for any open tax year.

         AA.  Seller  owns no real  property.  To  Seller's  knowledge  all real
property leased by the Seller and all improvements on


                                     - 27 -


                                       35
<PAGE>
such real estate conform in all respects to applicable federal, state, local and
foreign  laws  and   regulations   (including   applicable   environmental   and
occupational  safety and health laws and  regulations)  and zoning and  building
ordinances, and the properties are zoned for the various purposes for which such
real estate is presently being used. To Seller's knowledge,  all improvements on
such real estate are generally in good operating condition and repair, and there
does not exist any condition  which  interferes  with the economic  value or use
thereof. To Seller's knowledge,  none of the buildings and structures located on
real property leased by the Seller,  nor any appurtenances  thereto or equipment
therein,  nor the operation  therein nor the operation or  maintenance  thereof,
violates in any manner any  restrictive  covenants or encroaches on any property
owned by  others  nor does any  building  or  structure  owned by third  parties
encroach  upon the  property  leased by the Seller.  To Seller's  knowledge,  no
condemnation  proceeding is pending or threatened which would preclude or impair
the use of any  such  property  by the  Seller  for the  uses  for  which it was
intended.  All real  estate  leased by Seller  has never  been used by Seller to
manufacture,  store, or dispose of toxic or hazardous  substances,  materials or
waste covered by the Resources  Conservation  Recovery Act or the  Comprehensive
Environmental  Response  Compensation  and Liability Act of 1980, or any similar
state or local laws, ordinances and regulations except for those not Material to
the Assets or the Business.


                                     - 28 -


                                       36
<PAGE>
         BB. For purposes of determining  whether the transactions  contemplated
by this Agreement are subject to the Hart-Scott-  Rodino Antitrust  Improvements
Act of 1976, as amended, Seller is the "ultimate parent entity" of the "acquired
entity" as such terms are defined in the rules promulgated under such act.

         EXCEPT AS PROVIDED IN THIS SECTION 7, SELLER SPECIFICALLY DISCLAIMS ALL
WARRANTIES,   WHETHER   EXPRESS  OR  IMPLIED,   INCLUDING  BUT  NOT  LIMITED  TO
MERCHANTABILITY  AND FITNESS FOR A PARTICULAR  PURPOSE.  Seller further makes no
warranties,  representations,  conditions or guaranties  except as expressly set
forth in this Agreement and,  except as provided in Section 7(BB),  specifically
disclaims any  representations  or  warranties on matters  relating to antitrust
laws.  Buyer  acknowledges  and agrees that it has not relied upon any warranty,
representation, condition or guarantee of Seller except as the same is expressly
set forth in this  Agreement  and that,  subject  to the  accuracy  of  Seller's
representation  and warranty contained in Section 7(BB), it has satisfied itself
that  the  transactions  contemplated  by  this  Agreement  do not  violate  the
antitrust laws.

         8.  REPRESENTATIONS  OF BUYER.  Buyer represents and warrants to Seller
that:
         A. Buyer is a corporation  duly  incorporated,  validly existing and in
good standing  under the laws of Delaware,  and is duly licensed or qualified to
transact business in all jurisdictions where the character of the property owned
or leased or to be acquired by it pursuant to this Agreement or the nature


                                     - 29 -


                                       37
<PAGE>
of the business transacted by it makes such licensing or qualification necessary
and where  failure  to obtain  such  licensing  or  qualification  would  have a
Material  adverse effect on Buyer, its assets,  properties or businesses.  Buyer
has all requisite  power and authority,  corporate or otherwise,  to conduct its
business and to own its properties.

         B. Buyer has all requisite  corporate power and authority to enter into
this Agreement,  to consummate the transactions  contemplated by this Agreement,
and to fulfill its obligations under this Agreement.

         C. This Agreement has been duly authorized and approved by the Board of
Directors of Buyer and all necessary  corporate  action.  Each of this Agreement
and its Schedules and Exhibits,  including but not limited to the Note, has been
duly  executed  and  delivered  by Buyer and  constitutes  the legal,  valid and
binding  obligations  and  agreements  of Buyer,  enforceable  against  Buyer in
accordance  its  terms  except  as the  same  may  be  limited  by the  Creditor
Exceptions.

         D. The execution,  delivery and  performance by Buyer of this Agreement
and its Schedules  and  Exhibits,  including but not limited to the Note, do not
and will not (1) require any  consent or  approval  which has not been  obtained
prior to the date hereof, (2) require any authorization, consent or approval by,
or  registration,   declaration  or  filing  (other  than  filing  of  financing
statements  and  recording  of  mortgages  as  contemplated  by the  FNB-O  Loan
Agreement) with, or notice to, any governmental


                                     - 30 -


                                       38
<PAGE>
department,  commission,  board, bureau, agency or instrumentality,  domestic or
foreign,  or any third  party,  except such  authorization,  consent,  approval,
registration,  declaration,  filing or notice as has been obtained, accomplished
or given prior to the date hereof, (3) violate any provision of any law, rule or
regulation  or of any order,  writ,  injunction  or decree  presently  in effect
having  applicability  to Buyer or of the certificate of incorporation or bylaws
of Buyer,  (4) result in a breach of or constitute a default under any indenture
or loan or credit agreement or any other Material agreement, lease or instrument
to which  Buyer is a party or by which it or its  assets  or  properties  may be
bound or affected,  or (5) result in, or require,  the creation or imposition of
any Material mortgage,  deed of trust,  pledge, lien, security interest or other
charge  or  encumbrance  of  any  nature  upon  or  with  respect  to any of the
properties  now owned or  hereafter  acquired  by Buyer  (other than as required
hereunder in favor of Seller).

         E. Except as set forth in Schedule 8(E), there are no Material actions,
suits,  proceedings  or  investigations  pending,  or to the knowledge of Buyer,
threatened  in any court or before any  governmental  agency or  instrumentality
against or by Buyer, its stock, assets or business. There are no actions, suits,
proceedings or investigations pending or, to the knowledge of Buyer,  threatened
in any court or before any governmental agency or instrumentality  against or by
Buyer which would prevent the carrying out of this  Agreement or seek to declare
this Agreement


                                     - 31 -


                                       39
<PAGE>
unlawful or cause the rescission  thereof.  Buyer is not in default with respect
to any  judgment,  order or decree of any  court or any  governmental  agency or
instrumentality.

         F. All action  required by the Buyer by any applicable law known to the
Buyer has been taken;  and all reports or returns  which,  to the  knowledge  of
Buyer, are required to have been filed by the Buyer with any governmental agency
or subdivision have been filed.

         G. So long as the representations and warranties of Seller in Section 7
are true and correct as of the  Closing,  no consent,  authorization,  approval,
permit or order of or filing with any  governmental  or regulatory  authority is
required under current laws and regulations in connection with the execution and
delivery of this Agreement or the consummation of the transactions  contemplated
by this  Agreement,  except as provided in this  Agreement  and except where the
failure to obtain the same would not have a Material  effect on the  transaction
contemplated by this Agreement.

         H. Buyer has sufficient funds to pay at Closing the Purchase Price.

         I. No consent,  approval, vote or other authorization is necessary from
the shareholders of Buyer in order for Buyer to execute, deliver and perform its
obligations under this Agreement and Buyer has no parent or holding company from
whom such consent, approval or authorization is necessary.


                                     - 32 -


                                       40
<PAGE>
         J. Neither  Buyer's  annual net sales for the period ended December 31,
1995, nor Buyer's total assets as shown on the last regularly  prepared  balance
sheet of Buyer  prepared  prior to the Closing  (each as shown in the  financial
statements  provided to Seller),  equal or exceed $100 million, so as to subject
the  transactions  contemplated  by this  Agreement  to the  filing  and  notice
requirements of the  Hart-Scott-Rodino  Antitrust  Improvements  Act of 1976, as
amended. Seller and each of its partners is and shall be entitled to rely on the
representations and warranties of this Section 8(J).

         K. No  representation  or warranty of Buyer in this  Agreement  and the
Schedules and Exhibits hereto, and no written statement or certificate furnished
or to be furnished by or on behalf of Buyer to Seller pursuant to this Agreement
or in connection with the transaction contemplated by this Agreement contains or
will contain any untrue  statement  of a Material  fact or omits or will omit to
state a Material  fact  necessary in order to make the  statements  contained in
this Agreement or in such other written statement or certificate not misleading.

         L.  Buyer  has not  used  any  accounting  practices  which  are not in
conformity  with  generally  accepted  accounting  principles for the purpose of
incorrectly  reflecting on its financial  statements or in its books of account,
or for the purpose of not reflecting on its financial statements or in its books
of account, any of the assets, liabilities, revenues or expenses of Buyer.


                                     - 33 -


                                       41
<PAGE>
         M.  Buyer has no subsidiaries.

         N. Buyer incorporates by this reference all of the  representations and
warranties made by it in the FNBO Loan Agreement,  including but not limited to
those stated in Section IV of the FNBO Loan Agreement, and states that all such
representations  are true,  accurate  and  complete,  subject to any  exceptions
disclosed therein or thereto.
         Buyer makes no  warranties,  representations,  conditions or guaranties
except as set forth in this Agreement  and,  except as provided in Sections 8(J)
and (L),  specifically  disclaims any  representations  or warranties on matters
relating  to  antitrust  laws.  Seller  acknowledges  and agrees that it has not
relied upon any warranty, representation, condition or guarantee of Buyer except
as the same is expressly set forth in this  Agreement  and that,  subject to the
accuracy of the Buyer's representations and warranties contained in Section 8(J)
and (L), it has  satisfied  itself  that the  transaction  contemplated  by this
Agreement does not violate the antitrust laws.

         9. ABSENCE OF BROKERS.  Each of the parties  hereto  represents  to the
other that it has not  retained or incurred any  liability to any other  Person,
for a broker's,  finder's,  or agent's fee for services  rendered in  connection
with the transaction  contemplated  by this  Agreement;  and each of the parties
hereto agrees to indemnify the other against and to hold the other harmless from
any claim made by any Person, claiming to


                                     - 34 -


                                       42
<PAGE>
have been  employed by such party as a broker,  finder,  or agent in  connection
with the transaction contemplated by this Agreement.

         10.      SELLER'S EMPLOYEES.
         A. To the extent such  obligations  are not Balance Sheet  Liabilities,
Seller  shall  be  responsible  for any  obligation  which  arose  prior  to the
Effective Date to pay any salaries,  bonuses, vacation pay, retirement benefits,
sick pay, insurance  premiums,  and other fringe benefits to Seller's employees.
Seller hereby agrees to pay all such obligations directly to or on behalf of the
employees  involved when due; except that Buyer shall reimburse  Seller for such
amounts  which  comprise  part of the  liabilities  to be  assumed  by Buyer and
provided that Seller may elect to have Buyer pay certain liabilities directly to
such  employees  on its  behalf.  Seller  agrees to pay in a timely  manner  all
amounts  (including but not limited to any and all withholding and  unemployment
compensation  insurance  payments)  required  to be  paid  with  respect  to the
compensation and benefits of Seller's  employees for services  rendered prior to
the Effective Date and due by Seller under this Section 10(A).

         B. Buyer  shall be  obligated  to offer to employ as Buyer's own common
law  employees  (that  are  terminable  at  will)  all of the  persons  actively
participating  in the  Business  at the time of the  Closing,  except  for those
persons listed by name in Schedule 10(B).  Buyer further represents and warrants
to Seller that Schedule 10(B) will not contain more than  forty-nine  (49) names
so that at least all but forty-nine (49) of Seller's full-time


                                     - 35 -


                                       43
<PAGE>
employees at the time of the Closing will be offered employment by Buyer. Seller
shall  remain  solely  responsible  for all of  Seller's  employees  who are not
offered  employment with Buyer or who do not accept  employment with Buyer.  All
employees accepting employment under the employment  conditions offered by Buyer
shall be eligible for those employee benefit plans which Buyer has in effect for
its similarly  situated existing employees as of the Effective Date, except that
the length of service of such employees with Seller shall be recognized by Buyer
for the purpose of determining  accrued and future  vacation and sick days under
Buyer's  vacation and sick leave policies and for any other policy or benefit of
Buyer based on  seniority  or length of  employment.  Further,  if  permitted by
Buyer's employee plans, all waiting periods for eligibility for health,  dental,
life and other  benefits,  if any, under Buyer's  employee plans and all waiting
periods for pre-existing  conditions shall be waived for employees of Seller who
are hired by Buyer.  Buyer also agrees that if permitted by  applicable  law and
plan  language,  it will  allow  each of  Seller's  employees  which it hires to
transfer to Buyer's 401(k) plan their respective pre-tax balances under Seller's
401(k) plan provided such plan is a tax-qualified  plan under Section 401(a) and
401(k) of the IRS Code and that the transfer of any such pre-tax account balance
will not affect the tax-qualified status of Buyer's 401(k) plan.

         C. Buyer shall have no obligation  under the provisions of this Section
10 to continue the employment of any person


                                     - 36 -


                                       44
<PAGE>
previously  employed by Seller for any fixed period after the Effective Date, it
being the  intention  of Buyer that all of Seller's  employees  who are hired by
Buyer shall constitute employees terminable at will in the absence of a specific
agreement between Buyer and any individual employee to the contrary.

         D.  Attached  as  Exhibit  "L"  is a  list  of the  names  of  Seller's
employees,  their  current  salaries  and time in service  with Seller as of the
Closing.

         E. Subject to Section 15 of this Agreement,  Seller shall indemnify and
hold  Buyer  harmless  with  respect  to any and  all  claims  made by  Seller's
employees  with  respect to any and all  benefits  plans in effect  prior to the
Effective  Date except for any  liability  of Seller with  respect to such plans
which is specifically assumed by Buyer hereunder.

         F. Buyer agrees that if either Larry Kline or J.D.  Geneser are offered
and accept  employment  with  Buyer,  Buyer will allow each of them from time to
time through  December 31, 1996 to assist Seller with its  post-Closing  wind-up
and  dissolution,  so long as such assistance  does not have a Material  adverse
effect on their ability to timely perform their employment duties with Buyer.

         11.  RISK OF LOSS.  Seller  shall  bear  all risk of loss  prior to the
Closing, and Buyer shall bear all risk of loss after the Closing with respect to
the tangible  personal  property and any  interests  (leasehold or otherwise) in
real  property  being sold or  transferred  by Seller to Buyer  pursuant to this
Agreement. In


                                     - 37 -


                                       45
<PAGE>
the event of any such loss prior to the  Closing,  Buyer and Seller may agree to
an equitable  adjustment in the Purchase  Price or, if the loss is of a Material
portion of the Assets being purchased by Buyer, either Buyer or Seller may elect
to terminate this Agreement.

         12. Expenses of Transaction.  The parties hereto each shall bear all of
the expenses  respectively  incurred by them in con- nection with this Agreement
and the consummation of the trans- actions contemplated hereby.

         13.  Amendments.  This  Agreement  may be  amended  by  letter or other
document which by its terms specifically  states that it is an amendment to this
Agreement;  provided, that such letter or other document shall be signed by both
parties or their successors and assigns, if any.

         14. Notices.  Any notice which may be permitted or required to be given
pursuant to this  Agreement  shall be delivered  personally  or shall be sent by
United States registered or certified mail or a nationally  recognized overnight
carrier, postage prepaid, addressed as set forth below:

         If to Seller:      Thomas M. Hanigan
                            Pioneer Hi-Bred International, Inc.
                            7200 N.W. 62nd Avenue
                            P.O. Box 184
                            Johnston, Iowa 50131-0184

         With copies to:    Kent G. Nunn
                            Farmland Industries, Inc.
                            3315 North Oak Trafficway
                            P.O. Box 7305, Dept. 316
                            Kansas City, Missouri 64116-0005

                           David A. Magers, Controller
                           Illinois Agricultural Service Company


                                     - 38 -


                                       46
<PAGE>



                        1701 Towanda Avenue
                        P.O. Box 2901
                        Bloomington, Illinois 61702-2901

                        Office of the General Counsel
                        Farmland Industries, Inc.
                        P.O. Box 7305, Dept. 62
                        Kansas City, Missouri 64116-0005

                        Jerome P. Weiss, General Counsel
                        Illinois Agricultural Service Company
                        1701 Towanda Avenue
                        P.O. Box 2901
                        Bloomington, Illinois 61702-2901

                        Jeanne Foster, Esquire
                        Pioneer Hi-Bred International, Inc.
                        700 Capital Square
                        400 Locust Street
                        Des Moines, Iowa 50309


         If to Buyer:   Data Transmission Network Corporation
                        9110 West Dodge Road, Suite 200
                        Omaha, NE  68114
                        Attn: Greg T. Sloma, President

         With a copy to: Abrahams, Kaslow & Cassman
                         8712 West Dodge Road, Suite 300
                         Omaha, NE 68114
                         Attn: R. Craig Fry

or to any other  address  as any party  may,  by notice to the other  parties in
accordance with this paragraph designate.
         15.  SURVIVAL; INDEMNIFICATION.

         A.       SURVIVAL OF REPRESENTATIONS.
         All  representations  and  warranties  of Seller  contained in Sections
7(A),(B),(C) and (G), and all  representations and warranties of Buyer contained
in Sections 8(A),(B) and (C) shall survive the Closing date and shall thereafter
remain in full  force and  effect.  All other  representations  and  warranties,
covenants and agreements of Seller and Buyer contained or


                                     - 39 -


                                       47

<PAGE>
incorporated  by  reference  in or made  pursuant  to this  Agreement  or in any
exhibit,  schedule or certificate  furnished  pursuant  hereto shall survive the
Closing date and shall remain in full force and effect to the following  extent:
(1)  unless   otherwise   specified   below  or  elsewhere  in  this  Agreement,
representations  and  warranties  shall survive until December 31, 1997; (2) the
covenants  and  agreements  in this Section 15 shall  continue in full force and
effect until fully discharged; and (3) any representation, warranty, covenant or
agreement  that is the  subject of a claim  which is  asserted  in a  reasonably
detailed  writing  prior to December 31, 1997 shall survive with respect to such
claim or dispute until the final resolution  thereof.  All such  representations
and warranties,  covenants,  and agreements shall also survive and be unaffected
by (and shall not be deemed waived by) any investigation,  audit,  appraisal, or
inspection at any time made by or on behalf of any party hereto.
         B.       INDEMNIFICATION BY SELLER.
         Subject to the  conditions  and  provisions  of Section 15D and Section
15E,  from and after the Closing date,  Seller  agrees to indemnify,  defend and
hold  harmless  Buyer from and against and in any respect of, on a net after-tax
basis,  any and all  losses,  claims,  expenses,  costs,  damages  or  liability
("Losses"),  asserted against,  resulting to, imposed upon or incurred by Buyer,
directly or indirectly, by reason of or resulting from: (1) the ownership of the
Assets  and/or the  operation  of the  Business  during the period  prior to the
Closing date, but only to


                                     - 40 -


                                       48
<PAGE>
the extent  Buyer has not assumed the  liability  therefrom  or related  thereto
under  the  provisions  of this  Agreement  (which  indemnification  shall be in
addition   to  that  made  by   Seller  in   Section   3);   (2)  any   Material
misrepresentation  or breach of the  representations  and  warranties  of Seller
contained in or made  pursuant to this  Agreement  or any  exhibit,  schedule or
certificate  delivered in connection  with it; (3) any Material breach by Seller
of any covenants of Seller  contained in or made  pursuant to this  Agreement or
any exhibit, schedule or certificate delivered in connection with it; or (4) any
Losses due to Seller's  failure to give notice to  creditors to whom Seller will
remain liable  pursuant to this Agreement  under  applicable bulk sales laws, if
any.
         C.  INDEMNIFICATION BY BUYER.
         Subject to the  conditions  and  provisions  of Section 15D and Section
15E, from and after the Closing date,  Buyer hereby agrees to indemnify,  defend
and hold harmless  Seller from,  against and with respect of, on a net after-tax
basis,  any and all Losses  asserted  against,  resulting  to,  imposed  upon or
incurred by Seller,  directly or indirectly,  by reason of or resulting from (1)
any failure by Buyer to pay,  perform or discharge any  liability  assumed by it
under  the  provisions  of this  Agreement  (which  indemnification  shall be in
addition to that made by Buyer in Section 3); (2) any Material misrepresentation
or breach of the  representations  and warranties of Buyer  contained in or made
pursuant to this Agreement or any exhibit, schedule or


                                     - 41 -


                                       49
<PAGE>
certificate delivered in connection with it; (3) any Material breach by Buyer of
any covenants of Buyer  contained in or made  pursuant to this  Agreement or any
exhibit,  schedule or  certificate  delivered in connection  with it; or (4) the
ownership of the Assets  and/or the operation of the Business by Buyer or any of
Buyer's  other  operations  or  businesses  during  the  period on and after the
Closing date.
         D.  LIMITATION ON INDEMNIFICATION.
         (1)  Notwithstanding  any  other  provision  of this  Agreement  to the
contrary, in no event shall Losses include a party's incidental or consequential
damages.  Except as provided  elsewhere in this  Agreement,  neither  Seller nor
Buyer shall be liable to the other in respect of any  indemnification  hereunder
except  to  the  extent  that  (a)  the  aggregate  Losses  of the  party  to be
indemnified under this Agreement exceeds One Hundred Thousand Dollars ($100,000)
in the  aggregate  (the  "Basket  Amount"),  and then only to the  extent of the
excess  over  the  Basket  Amount,   and  (b)  the  aggregate   amount  of  such
indemnification,  together with all other  indemnification  by the  indemnifying
party, for Losses of the party to be indemnified  under this Section 15 are less
than Ten Million  Dollars  ($10,000,000.00).  Each party (a  "recipient  party")
shall notify the other party (the "representing  party") reasonably  promptly of
any perceived breach by the representing  party of which the recipient party has
knowledge of any representations and warranties,  covenants,  and agreements and
of any Losses (including a brief description of


                                     - 42 -


                                       50
<PAGE>
the same) of the recipient  party caused  thereby.  In addition,  each recipient
party will specify in writing to the representing  party any perceived breach by
the representing party of any  representations  and warranties,  covenants,  and
agreements and of any Losses  (including a brief description of the same) of the
recipient party caused thereby.
         (2) Each party's sole remedy and recourse to recover for Losses  caused
by a breach of a representation or warranty which is subject to the restrictions
and/or limitations of this Section 15 shall be to seek indemnification  pursuant
to this  Section  15.  Where a breach of a  representation  or  warranty  is not
subject to the restrictions  and/or  limitations of this Section 15, a party may
seek  indemnification  under this Section 15 for Losses  incurred in  connection
therewith  in addition to any other  rights or remedies  available to that party
under this Agreement and applicable law.
         (3)  Notwithstanding  anything in this Agreement to the contrary,  each
party's right to recover and seek  indemnification from the other for any Losses
caused  by  Seller's  breach of the  representations  and  warranties  of Seller
contained  in  Sections  7(A),(B),(C)  and  (G)  or by  Buyer's  breach  of  the
representations  and warranties of Buyer contained in Sections  8(A),(B) and (C)
shall not be subject to any Basket Amount,  maximum  amount,  or time limitation
imposed by this Section 15.


                                     - 43 -


                                       51
<PAGE>
         E.  CONDITIONS OF INDEMNIFICATION.
         The  obligations  and liabilities of Seller and of Buyer hereunder with
respect to their respective  indemnities  pursuant to this Section 15, resulting
from any Losses, shall be subject to the following terms and conditions:
         (1) The party seeking  indemnification  (the "Indemnified  Party") must
give the other party or parties, as the case may be (the "Indemnifying  Party'),
notice of any such Losses promptly after the  Indemnified  Party receives notice
thereof,  provided  that the  failure to give such  notice  shall not affect the
rights  of the  Indemnified  Party  hereunder  except  to the  extent  that  the
Indemnifying Party shall have suffered actual damage by reason of such failure.
         (2) The  Indemnifying  Party  shall  have the  right to  undertake,  by
counsel or other representatives of its own choosing, the defense of such Losses
at the Indemnifying Party's risk and expense.
         (3) In the  event  that  the  Indemnifying  Party  shall  elect  not to
undertake  such  defense,  or,  within a  reasonable  time after notice from the
Indemnified  Party of any such  Losses,  shall fail to defend,  the  Indemnified
Party (upon further  written  notice to the  Indemnifying  Party) shall have the
right to undertake the defense,  compromise  or  settlement  of such Losses,  by
counsel or other  representatives of its own choosing,  on behalf of and for the
account  and  risk  of the  Indemnifying  Party  (subject  to the  right  of the
Indemnifying Party to assume defense of such Losses


                                     - 44 -


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<PAGE>
at any time prior to settlement,  compromise or final determination thereof). In
such event,  the  Indemnifying  Party  shall pay to the  Indemnified  Party,  in
addition to the other sums required to be paid hereunder, the costs and expenses
incurred by the Indemnified Party in connection with such defense, compromise or
settlement as and when such costs and expenses are so incurred.
         (4) Anything in this Section 15 to the contrary notwithstanding, (a) if
there is a  reasonable  probability  that Losses may  materially  and  adversely
affect the  Indemnified  Party other than as a result of money  damages or other
money payments,  the Indemnified Party shall have the right, at its own cost and
expense, to participate in the defense,  compromise or settlement of the Losses,
(b) the Indemnifying  Party shall not,  without the Indemnified  Party's written
consent,  settle or  compromise  any Losses or consent to entry of any  judgment
which  does not  include  as an  unconditional  term  thereof  the giving by the
litigant  or the  plaintiff  to the  Indemnified  Party  of a  release  from all
liability in respect of such Losses in form and  substance  satisfactory  to the
Indemnified  Party, and (c) in the event that the Indemnifying  Party undertakes
defense of any Losses, the Indemnified Party, by counsel or other representative
of its own choosing  and at its sole cost and  expense,  shall have the right to
consult  with the  Indemnifying  Party and its counsel or other  representatives
concerning such Losses and the Indemnifying  Party and the Indemnified Party and
their respective counsel or other


                                     - 45 -


                                       53
<PAGE>
representatives shall cooperate with respect to such Losses and (d) in the event
that the Indemnifying  Party undertakes  defense of any Losses, the Indemnifying
Party shall have an obligation  to keep the  Indemnified  Party  informed of the
status of the defense of such Losses and furnish the Indemnified  Party with all
documents,  instruments  and  information  that  the  Indemnifying  party  shall
reasonably request in connection therewith.
         16.      ADDITIONAL COVENANTS.

         A. BY SELLER.  (1) At the  Closing,  Seller shall cause each of Pioneer
Hi-Bred   International,   Inc.,   Farmland   Industries,   Inc.,  and  Illinois
Agricultural  Service  Company  (collectively,  the  "Partners")  to execute and
deliver to Buyer  indemnification  agreements  in the form of Exhibit  "M." Such
indemnification  agreements  shall  provide that the Partners  shall  indemnify,
defend and hold Buyer harmless from and against any Losses (a) incurred by Buyer
by reason of or resulting from Seller's breach of any of the representations and
warranties  of Seller  contained  in  Sections  7(A),(B),(C),  and (G);  and (b)
incurred by Buyer by reason of or resulting  from Seller's  breach of any of the
other  representations  and warranties of Seller  contained in this Agreement if
Seller has wound up or dissolved its general  partnership or if its net worth is
less than $10,000,000 and if such Losses by reason of or resulting from Seller's
breach of such other  representations  and  warranties  arise  prior to the time
Seller's  representations,  warranties and indemnities  under Section 15 of this
Agreement have expired.


                                     - 46 -


                                       54
<PAGE>
         (2) Seller  shall  execute that  certain  non-competition  agreement in
favor of Buyer and cause its general  partners or the parent  companies  of such
general partners,  as the case may be, to execute those certain  non-competition
agreements  in favor of Buyer  and  deliver  the same at  Closing  to be held in
escrow.  Seller shall direct the escrow agent to release the escrowed  documents
to Buyer at such time as Buyer has paid,  discharged  and satisfied the Note and
delivered  the  consideration  due under the  escrowed  documents to each of the
parties  thereto.  The parties  shall enter into escrow  agreements  on mutually
acceptable terms and conditions.

         B. BY BUYER.  So long as the Note shall remain  unpaid or  outstanding,
Buyer will  comply  with the  following  requirements,  unless the Seller  shall
otherwise consent in writing:

         (1) Buyer shall comply with all terms, conditions and provisions of the
FNB-O Loan  Agreement,  including  but not limited to the covenants set forth in
Section V of the FNB-O Loan Agreement.

         (2) Buyer shall refrain from any amendment,  modification  or waiver of
or under the FNB-O Loan Agreement without first receiving the written consent of
Seller  except for Buyer's  refinancing  or extension of its 1995  Restated Loan
Agreement.

         (3)  Buyer  shall  notify  Seller  at the time it has  agreed to secure
additional bank financing,  has secured an additional bank to participate in the
FNB-O Loan Agreement or is to receive funding pursuant to any bank or other loan
agreement (other than


                                     - 47 -


                                       55
<PAGE>
the $45,300,000  revolving credit facility to result from the refinancing of the
$34,500,000  revolving credit under the 1995 Restated Loan Agreement) and agrees
that such proceeds  shall first be used to pay interest then due to Seller under
the Note and then to reduce (or if  sufficient,  pay in full) the  principal due
under the Note. Notwithstanding any provision of the FNB-O Loan Agreement to the
contrary, Seller shall not receive any prepayment penalty for payments under the
Note. If the full amount of such proceeds is not immediately  paid to Seller and
applied  against the Note upon receipt of such proceeds,  and in any case if the
Note is not paid in full  prior to August 1, 1996 (the  earlier to occur of such
dates  being  referenced  to  herein  as  the  "Due  Date"),  then  Buyer  shall
immediately  authorize the release to Seller of the sum of Five Hundred Thousand
Dollars ($500,000) held in escrow pursuant to Section 16(B)(7). Additionally, if
the Note is not paid in full by the end of any calendar month,  commencing on or
after the Due Date,  Buyer shall  issue to Seller a trade  credit of $81,000 for
each such month which may be applied by Seller, its partners or their respective
affiliates  and/or  successors to any trade  balance then or  thereafter  due to
Buyer. Except for any unused trade credit accumulated from prior months,  Seller
will not receive such trade credit for any calendar months during or after which
the Note has been paid in full.

         (4)      Buyer agrees that each of its obligations under the
FNB-O Loan Agreement shall constitute a separate obligation under


                                     - 48 -


                                       56
<PAGE>
this  Agreement  and  that any  breach  or  default  thereunder  by Buyer  shall
constitute a breach or default of this Agreement.

         (5) The obligation of Buyer to pay any amounts due under the Note shall
be absolute,  unconditional,  and irrevocable, and the Buyer shall make all such
payments  without  offset  or  counterclaim  of any  kind.  Notwithstanding  any
provision  in this  Agreement  to the  contrary,  Seller  may use the Note as an
offset to any liability it may owe to Buyer under this Agreement or otherwise.

         (6) Buyer shall  indemnify,  protect,  defend and hold harmless  Seller
from and against all losses, liabilities,  claims, damages, judgments, costs and
expenses,  including but not limited to all reasonable attorneys' fees and legal
expenses,  incurred  by the  Seller or  imposed  upon the  Seller at any time by
reason of the  issuance,  demand  for  payment  of the Note or the  enforcement,
protection  or collection  of the Seller's  claims  against the Buyer under this
Section  16(B)(6) and/or the Note, but excluding income taxes imposed on Seller.
This  indemnification  obligation is in addition to any others Buyer may have to
Seller and any such indemnity shall be without right of set-off and shall not be
subject to any Basket Amount,  maximum  amount,  time  limitation,  or any other
obligation, limitation, restriction, notice provision or modification imposed by
Section 15 of this Agreement.

         (7) Buyer  shall  place the sum of  $500,000  in escrow at  Closing  to
secure Buyer's  $500,000 cash payment to Seller under Section 16(B)(3) and shall
authorize the escrow agent to release


                                     - 49 -


                                       57
<PAGE>
said sum to  Seller on the Due  Date.  Such  escrowed  funds  together  with any
interest  earned  thereon shall be returned to Buyer upon payment of the Note in
full prior to the Due Date. The parties shall enter into an escrow  agreement on
mutually acceptable terms and conditions.

         17.  NONASSIGNABLE  RIGHTS.  Anything  contained herein to the contrary
notwithstanding,  this Agreement shall not constitute an agreement to assign any
contract,  order,  commitment,  license or right if an  assignment  or attempted
assignment  thereof  without  the  consent  of the  other  party  thereto  would
constitute  a breach  thereof or in any Material way affect the rights of Seller
thereunder or hereunder unless such consent is obtained.  If any such consent is
not  obtained,  or if an attempted  assignment  would be  ineffective  and would
Materially  affect Seller's rights  thereunder,  so that Buyer would not in fact
receive  all such  rights,  the parties  agree to  cooperate  in any  reasonable
arrangement  designed to assure that Buyer shall have all the benefits,  rights,
obligations and duties under such contracts,  orders, commitments,  licenses and
rights.


                                     - 50 -


                                       58
<PAGE>
         18. APPLICABLE LAW. This Agreement shall be governed in all respects by
the laws of the State of Iowa  applicable to contracts  entered into within such
State without regard to the conflicts of laws provisions thereof; provided that,
the  internal  rights and  obligations  among the  partners  of Seller  shall be
governed by the laws of the State of Delaware.  Each party irrevocably  consents
to the  personal  jurisdiction  of the state and federal  courts  located in the
State of Iowa with venue in Polk County, Iowa.

         19.  ENTIRE  AGREEMENT.  This  Agreement,  including  the  Exhibits and
Schedules  hereto,  and any other  documents  incorporated or referred to herein
contain the entire  agreement  between the  parties  hereto with  respect to the
subject  matter  of  this  Agreement;   and  there  are  no  other   agreements,
representations,  warranties, or covenants, written or oral, with respect to the
transaction  contemplated by this Agreement which are not expressly set forth in
this  Agreement  or such  other  documents.  That  certain  Confidentiality  and
Proprietary Agreement of the parties dated February 21, 1996 shall automatically
terminate  and be of no further  force and effect  upon the  Closing  under this
Agreement.

         20. BINDING EFFECT. The terms and provisions of this Agreement shall be
binding upon and inure to the benefit of the parties hereto and their respective
heirs,  successors and assigns.  The parties further agree that upon the winding
up and dissolution of Seller, any and all rights of Seller hereunder,


                                     - 51 -


                                       59
<PAGE>
including but not limited to the  indemnification  rights provided in Section 15
hereof, may be freely assigned to and enforced by one or more of the partners of
Seller and/or the successors and assigns of such partners.

         21.  SECTION  HEADINGS.  The headings of the sections in this Agreement
are for the purpose of reference  only and shall not limit or  otherwise  affect
the meaning of any of the provisions of this Agreement.

         22.  INCORPORATION  OF EXHIBITS.  Each of the  Exhibits  and  Schedules
referred  to herein and  attached  hereto are  incorporated  herein and shall be
deemed to be a part of this Agreement.

         23. WAIVERS.  The failure of either of the respective parties to comply
with any of their respective obligations,  agreements or conditions as set forth
herein may be waived expressly in writing by the other party.

         24. COUNTERPARTS.  This Agreement may be executed in counterparts, each
of which shall be deemed to be an original,  but which together shall constitute
one and the same instrument.

         25.  SEVERABILITY.  If any one or more of the  provisions  (or portions
thereof) of this Agreement shall for any reason be held to be invalid,  illegal,
or unenforceable in any respect, such invalidity, illegality or unenforceability
shall not affect any other  provisions  (or portions of the  provisions) of this
Agreement,  and the invalid, illegal or unenforceable provisions shall be deemed
replaced by a provision that is valid, legal and


                                     - 52 -


                                       60
<PAGE>
enforceable and that comes closest to expressing the intention of the parties.
         IN  WITNESS  WHEREOF,  the  parties  hereto  have  executed  this Asset
Purchase and Sale Agreement as of the day and year first above written.


                                      BROADCAST PARTNERS, a Delaware
                                      general partnership ("Seller")

                                      By:   /s/ Thomas M. Hanigan
                                            ----------------------------
                                            Thomas M. Hanigan, Chairman
                                            of the Steering Committee

                                      DATA TRANSMISSION NETWORK
                                      CORPORATION, a Delaware
                                      corporation ("Buyer")


                                      By:   /s/  Brian L. Larson
                                            -----------------------------
                                            Brian L. Larson, Vice
                                            President, Chief Financial
                                            Officer, Secretary and Treasurer


                                     - 53 -


                                       61

<PAGE>



                             TERMS AND CONDITIONS OF
                        DISCLOSURE SCHEDULES AND EXHIBITS

         The Schedules and Exhibits attached hereto by Seller are subject to the
following terms and conditions:

         1.       The inclusion of any fact or item on a schedule, which
schedule requires the listing of a "Material" item, is not deemed
to be an admission or representation that the included item is
"Material."

         2. The  inclusion  of any fact or item on a  schedule  referenced  by a
particular  section in the Agreement shall,  should the existence of the fact or
item or its contents be relevant to any other section, be deemed to be disclosed
with respect to such other  section  whether or not an explicit  cross-reference
appears.

         3. The  introductory  language  and  heading to each of the  disclosure
schedules  are  inserted for  convenience  only and shall not create a different
standard for disclosure than the language set forth in the Agreement.

         4.       All capitalized terms used herein and not otherwise
defined shall have the meaning given such terms in the Agreement.







                                       63
<PAGE>

                                                                   EXHIBIT 99.1








May 3, 1996                                       Contact: Eric W. Miller
                                                  402-255-3748 (office)
                                                  402-390-7188 (FAX)
                                                  [email protected] (e-mail)

                                                  Brian Larson
                                                  402-255-3757 (office)
                                                  402-390-7188 (FAX)
                                                  [email protected] (e-mail)

DTN ANNOUNCES CLOSING OF "ASSET ACQUISITION"
OF FARM DAYTA FROM BROADCAST PARTNERS

         Omaha, NE -- Data  Transmission  Network  Corporation (DTN) (NASDAQ/NMS
Symbol:  DTLN)  announced the closing of the "Asset  Acquisition"  today and the
terms are as follows:  DTN  acquired  substantially  all the assets of Broadcast
Partners (BP) in the acquisition for $63.5 million and the assumption of certain
current  liabilities  estimated  to  be  $9.5  million.  These  liabilities  are
primarily  obligations  associated with the  subscription  agreements  (unearned
revenue) and trade payables.

         DTN financed the  acquisition  with a combination  of equity and senior
debt.  The equity was  privately  placed and included  316,000  shares of common
stock for approximately  $15,000,000.  The remaining debt portion of $48,500,000
is provided under DTN's senior bank credit agreement. The debt financing portion
is  structured  as six year term notes with  interest at a rate of 8.25% through
June 30, 1999 and then adjusted to the three year treasury




                                       64
<PAGE>
DTN ANNOUNCES CLOSING OF "ASSET  ACQUISITION",  PAGE 2

plus 2.00%. The principal is scheduled to be repaid in seventy-two equal monthly
installments commencing on January 31, 1997.

         DTN will receive  approximately  39,000 agricultural  subscribers.  The
acquisition will bring the total DTN subscribers in the agribusiness industry to
more than  115,000  and the  total  DTN  subscribers  for all  services  to over
140,000.  The company  will not convert Farm Dayta  subscribers'  systems to DTN
equipment and will continue to market the services  under the "Farm Dayta" name.
DTN will maintain the current facilities in Des Moines, Iowa.

         The  following  audited  financial  and  operating  data for  Broadcast
Partners  is for  fiscal  year  ending  August  31,  1995.  BP had  revenues  of
$20,025,300  for the fiscal year ended August 31, 1995.  BP had  operating  cash
flow  $8,360,800  for fiscal year ended August 31, 1995. BP had  subscribers  of
36,000 as of August 31, 1995 (with average  fiscal 1995 billable  subscribers of
approximately  33,000). BP had total assets of $34,720,000 for fiscal year ended
August 31, 1995.

         DTN Management estimates with implementation of most of the synergistic
opportunities  (within  12  months)  annualized  operating  cash  flow from this
acquisition will be in the range of $13 to $14 million dollars.

         Broadcast  Partners,  a general  partnership,  was  formed by  Farmland
Industries,  Inc.; Pioneer Hi-Bred International,  Inc. (NYSE:PHB);  and the IAA
Communications  Company  pursuant  to the  provisions  of the  Delaware  Uniform
Partnership Act. The




                                       65
<PAGE>

DTN ANNOUNCES CLOSING OF "ASSET  ACQUISITION",  PAGE 3

partnership  was formed to develop and operate a broadcast  information  network
system, primarily for the agricultural industry.

         Data   Transmission   Network   Corporation  is  an   information   and
communication  services  company with over 140,000  subscribers  in the U.S. and
Canada. The company has services for the agriculture,  automotive,  energy, farm
implement, financial, mortgage, produce and weather-related industries.




















                                                       



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<PAGE>


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