WESTERN PUBLISHING GROUP INC
8-K, 1996-02-09
BOOKS: PUBLISHING OR PUBLISHING & PRINTING
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<PAGE>                                       
                      SECURITIES AND EXCHANGE COMMISSION

                            WASHINGTON, D.C. 20549

                                   FORM 8-K

                                CURRENT REPORT
                                       
                    Pursuant to Section 13 or 15(d) of the
                        Securities Exchange Act of 1934

                        WESTERN PUBLISHING GROUP, INC.
            (Exact name of registrant as specified in its charter)

                               January 31, 1996
               Date of Report (Date of earliest event reported)

        Delaware                    0-14399            06-1104930
  State of other juris-           (Commission          I.R.S. Employer
diction of incorporation          File Number)       (Identification No.)

444 Madison Avenue, New York, New York                        10022
(Address of principal executive offices)                    (Zip Code)

                                (212) 688-4500
             (Registrant's telephone number, including area code)


<PAGE>

Item 5.  Other Events.

     On January 31, 1996, Western Publishing Group, Inc. (the "Company") entered
into a Securities Purchase Agreement with Golden Press Holding, L.L.C. ("Golden
Press"), a newly-formed Delaware limited liability company owned by Richard E.
Snyder, Barry Diller and Warburg, Pincus Ventures, L.P., pursuant to which
Golden Press will invest $65 million and acquire a significant equity interest
in the Company (the "Transaction"). Detailed information concerning the
Transaction, including the terms of irrevocable proxies granted to Golden Press
by Mr. Richard A. Bernstein and certain of Mr. Bernstein's affiliated entities
who together own approximately four million shares of Common Stock, is set
forth in the definitive agreements and the January 31, 1996 press release of the
Company attached as exhibits hereto and incorporated herein by reference. The
Transaction will be fully described in proxy materials to be distributed to
stockholders of the Company in connection with seeking stockholder approval of
the Transaction at a special meeting to be held in April.


Item 7.  Financial Statements and Exhibits.

(c)               Exhibits:

         10.20 -  Securities  Purchase  Agreement,  dated as of
                  January 31, 1996, by and between  Western  Publishing  Group, 
                  Inc. and Golden Press Holding, L.L.C., with exhibits.

         10.21 -  Irrevocable Proxy, dated as of January 31, 1996, between
                  Golden Press Holding, L.L.C. and Richard A. Bernstein.

         10.22 -  Irrevocable Proxy,  dated as of January 31, 1996, between
                  Golden Press Holding,  L.L.C. and the Trust, fbo Richard A.
                  Bernstein u/a March 16, 1978, Richard A. Bernstein and Stuart
                  Turner, as trustees.

         10.23 -  Irrevocable Proxy,  dated as of January 31, 1996, between
                  Golden Press Holding,  L.L.C. and the Trust, fbo Richard A.
                  Bernstein u/a Barry S. Bernstein, dated April 5, 1986, Fleet
                  National Bank of Connecticut, as trustee.

         10.24 -  Registration Rights Agreement,  dated as of January 31, 1996,
                  by and among Western Publishing Group, Inc., Richard A.
                  Bernstein,  the Trust,  fbo Richard A.  Bernstein u/a March
                  16, 1978,  Richard A.  Bernstein and Stuart Turner,  as
                  trustees,  The Richard A. and Amelia Bernstein  Foundation, 
                  Inc. and the Trust, fbo Richard A. Bernstein u/a Barry S.
                  Bernstein dated April 5, 1986, Fleet National Bank of
                  Connecticut, as trustee.

         99.1  -  Press Release, dated January 31, 1996, by Western Publishing
                  Group, Inc.


<PAGE>
                                  Signatures



Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.


                                            WESTERN PUBLISHING GROUP, INC.


February 9, 1996                            /s/ Steven M. Grossman
                                                Steven M. Grossman
                                                Chief Financial Officer


<PAGE>
                                 EXHIBIT INDEX

  Exhibit                                                             Sequential
    No.               Description of Exhibits                          Page No.


10.20    Securities Purchase  Agreement,  dated as of January 31,
         1996, by and between Western Publishing Group, Inc. and
         Golden Press Holding, L.L.C., with exhibits.

10.21    Irrevocable Proxy, dated as of January 31, 1996, between
         Golden Press Holding, L.L.C. and Richard A. Bernstein.

10.22    Irrevocable Proxy,  dated as of January 31, 1996, 
         between Golden Press Holding,  L.L.C. and the Trust, fbo
         Richard A. Bernstein u/a March 16, 1978,  Richard A.
         Bernstein and Stuart Turner,  as trustees.

10.23    Irrevocable Proxy,  dated as of January 31, 1996, 
         between Golden Press Holding,  L.L.C. and the Trust, 
         fbo Richard A.  Bernstein u/a Barry  S. Bernstein, 
         dated April 5, 1986,  Fleet National Bank of 
         Connecticut, as trustee.

10.24    Registration  Rights  Agreement,  dated as of January
         31, 1996, by and among Western  Publishing Group,  Inc., 
         Richard A.  Bernstein,  the Trust,  fbo Richard A. 
         Bernstein u/a March 16, 1978, Richard A.  Bernstein A. 
         Bernstein and Stuart  Turner,  as trustees,  The Richard
         A. and Amelia Bernstein  Foundation,  Inc.  and the
         Trust,  fbo Richard A.  Bernstein  u/a Barry S. 
         Bernstein dated April 5, 1986, Fleet National Bank of
         Connecticut, as trustee.

99.1     Press Release, dated January 31, 1996, by Western
         Publishing Group, Inc.






                         SECURITIES PURCHASE AGREEMENT


                                  DATED AS OF

                               JANUARY 31, 1996

                                    BETWEEN

                         GOLDEN PRESS HOLDING, L.L.C.

                                      AND

                        WESTERN PUBLISHING GROUP, INC.


<PAGE>

                              TABLE OF CONTENTS


                                                              Page 
ARTICLE I. SALE AND PURCHASE 

Section 1.1. Agreement to Sell and to Purchase...............    3
Section 1.2. Closing.........................................    3
Section 1.3. Purchase Price..................................    3

ARTICLE II.  REPRESENTATIONS AND WARRANTIES OF BUYER

Section 2.1. Organization and Qualification..................    4
Section 2.2. Authority Relative to this Agreement............    4
Section 2.3. Financing Arrangements..........................    5
Section 2.4. Investment Intent...............................    5

ARTICLE III.  REPRESENTATIONS AND WARRANTIES OF THE COMPANY

Section 3.1. Organization and Qualification..................    5
Section 3.2. Capitalization..................................    6
Section 3.3. Subsidiaries and Equity Investments.............    7
Section 3.4. Authority Relative to this Agreement............    8
Section 3.5. Reports and Financial Statements; Undisclosed
              Liabilities....................................    9
Section 3.6. Absence of Certain Changes or Events............    11
Section 3.7. Litigation......................................    11
Section 3.8. Disclosure......................................    11
Section 3.9. Employee Benefit Plans..........................    12
Section 3.10. ERISA..........................................    13
Section 3.11. Compliance with Applicable Laws................    15
Section 3.12. Taxes..........................................    15
Section 3.13. Certain Agreements.............................    16
Section 3.14. Takeover Provisions Inapplicable...............    17
Section 3.15. Company Action.................................    17
Section 3.16. Fairness Opinions..............................    17
Section 3.17. Financial Advisors; Expenses...................    18
Section 3.18. Title to Property..............................    18
Section 3.19. Intellectual Property..........................    18
Section 3.20. Licenses, Permits and Authorizations...........    19
Section 3.21. Insurance......................................    20
Section 3.22. Environment....................................    20
Section 3.23. Related Party Transactions.....................    21
Section 3.24. No Company Material Adverse Effect.............    21

ARTICLE IV.  CONDUCT OF BUSINESS PENDING THE SALE AND PURCHASE

Section 4.1. Conduct of Business by the Company..............    22
Section 4.2. Notice of Breach................................    25

ARTICLE V.  ADDITIONAL AGREEMENTS



Section 5.1. Access and Information..........................    26
Section 5.2. Company Proxy Statement.........................    26
Section 5.3. Stockholders' Meeting...........................    27
Section 5.4. HSR Act.........................................    28
Section 5.5. Additional Agreements...........................    28
                                
                                      i

<PAGE>

Section 5.6. No Solicitation..................................   28
Section 5.7. Transfer Restriction.............................   29
Section 5.8. Director and Officer Indemnification and
              Insurance.......................................   30
Section 5.9. Board of Directors...............................   30
Section 5.10. Redemption of Company Preferred Stock...........   31
Section 5.11. Expenses........................................   31
Section 5.12. Related Party Transactions......................   31
Section 5.13. Moore Termination...............................   31

ARTICLE VI. CONDITIONS PRECEDENT

Section 6.1. Conditions to Each Party's Obligation to Effect
              the Sale and Purchase............................  32
Section 6.2.  Conditions to Obligation of the Company to Effect
               the Sale and Purchase...........................  32
Section 6.3.  Conditions to Obligations of Buyer to Effect the
               Sale and Purchase...............................  33

ARTICLE VII.  TERMINATION, AMENDMENT AND WAIVER

Section 7.1. Termination.....................................    34
Section 7.2. Effect of Termination...........................    36
Section 7.3. Amendment.......................................    36
Section 7.4. Waiver..........................................    36

ARTICLE VIII. GENERAL PROVISIONS

Section 8.1. Non-Survival of Representations, Warranties and
              Agreements......................................   37
Section 8.2. Notices..........................................   37
Section 8.3. Expenses; Termination Fees.......................   38
Section 8.4. Publicity........................................   39
Section 8.5. Specific Performance.............................   40
Section 8.6. Interpretation...................................   40
Section 8.7. Miscellaneous....................................   40

Exhibit A -- Form of Series B Certificate of Designations
Exhibit B -- Form of Warrant
Exhibit C -- Form of Registration Rights Agreement
Exhibit D -- Form of Opinion of Willkie Farr & Gallagher
Exhibit E -- Form of Opinion of Milbank, Tweed, Hadley & McCloy

                                      ii

<PAGE>

                     INDEX OF DEFINED TERMS
                                                               PAGE
Beneficial ownership........................................... 36
Bernstein......................................................  5
Business Combination Proposal.................................. 26
Buyer..........................................................  1
Buyer Disclosure Schedule......................................  3
Buyer Material Adverse Effect..................................  3
CERCLA.........................................................  18
Closing........................................................  2
Closing Date...................................................  2
Code........................................................... 11
Commission.....................................................  6
Companies......................................................  6
Company Benefit Plans.......................................... 10
Company Common Stock...........................................  1
Company Disclosure Schedule....................................  4
Company Material Adverse Effect................................  4
Company Meeting................................................ 24
Company Preferred Stock........................................  5
Company Proxy Statement........................................ 10
Company SEC Reports............................................  8
Company Voting Matters......................................... 25
Confidentiality Agreement...................................... 23
Continuing Directors........................................... 27
Environmental Laws............................................. 18
ERISA.......................................................... 10
Exchange Act...................................................  3
Excluded_Employees............................................. 20
Expenses....................................................... 34
GAAP...........................................................  8
Governmental Entity............................................ 13
HSR Act........................................................  3
Intellectual Property.......................................... 16
Interim SEC Reports............................................  8
Irrevocable Proxies............................................ 31
Moore.......................................................... 11
New Preferred Shares...........................................  l
New Preferred Stock............................................  l
Purchase Price.................................................  2
Registration Rights Agreement..................................  3
Securities Act.................................................  3
Series B Certificate of Designations...........................  1
Significant Agreements......................................... 14
Significant Subsidiary.........................................  6
Snyder......................................................... 19
Stock Option Plan..............................................  5
Subsidiaries...................................................  6
Subsidiary.....................................................  6
Superior Proposal.............................................. 26
Tax_Subsidiaries............................................... 13
Third Party.................................................... 35


Third Party Business Combination............................... 35
Warrant........................................................  l
WPV............................................................ 25

                                     iii


<PAGE>


                        SECURITIES PURCHASE AGREEMENT

                  THIS SECURITIES PURCHASE AGREEMENT, dated as of January 31,
1996, between Western Publishing Group, Inc., a Delaware corporation (the
"Company"), and Golden Press Holding, L.L.C., a Delaware limited liability
company ("Buyer").

                             W I T N E S S E T H:

                  WHEREAS, the Company desires to create a series of its
Preferred Stock, no par value, consisting of 13,000 shares ("New Preferred
Shares") designated as its "Series B Convertible Preferred Stock" (the "New
Preferred Stock"). The terms, limitations and relative rights and preferences of
the New Preferred Stock are set forth in the Certificate of Designations,
Number, Voting Powers, Preferences and Rights of Series B Convertible Preferred
Stock of the Company, substantially in the form of Exhibit A attached hereto
(the "Series B Certificate of Designations");

                  WHEREAS, the Company desires to issue a warrant (the
"Warrant") to purchase an aggregate of 3,250,000 shares (subject to adjustment)
of the common stock, par value $.01 per share, of the Company ("Company Common
Stock"), substantially in the form of Exhibit B attached hereto;

                  WHEREAS, Buyer desires to purchase the New Preferred Shares
and the Warrant from the Company, and the Company desires to sell the New
Preferred Shares and the Warrant to Buyer, in each case upon the terms and
subject to the conditions set forth in this Agreement;

                  WHEREAS, the members of Buyer and the Board of Directors of
the Company have approved, and deem it advisable and in the best interests of
their members and stockholders, respectively, to consummate the purchase and
sale of the New Preferred Shares and the Warrant, upon the terms and subject to
the conditions set forth herein; and

                  WHEREAS, the Board of Directors of the Company, subject to
Section 5.3 hereof, has resolved to recommend approval of the purchase and sale
of the New Preferred Shares and the Warrant and the other transactions
contemplated herein to the holders of all the issued and outstanding shares of
Company Common Stock;

NOW, THEREFORE, in consideration of the foregoing premises and the
representations, warranties and agreements contained herein, 

                                       1
<PAGE>

and for other good and valuable consideration, the parties hereto agree as
follows:
                                       2
<PAGE>
                                  ARTICLE I.



                              SALE AND PURCHASE

     Section 1.1.  Agreement to Sell and to Purchase. On the 
Closing Date (as defined below) and upon the terms and subject to 
the conditions set forth in this Agreement, the Company shall 
issue, sell, and deliver the New Preferred Shares and the Warrant 
to Buyer, and Buyer shall purchase and accept the New Preferred 
Shares and the Warrant from the Company.
 
     Section 1.2.  Closing.  The closing of such sale and 
purchase (the "Closing") shall take place (i) at the offices of 
Willkie Farr & Gallagher, 153 East 53rd Street, New York, New 
York, at 10:00 a.m. on the day on which the last of the 
conditions set forth in Article VI is satisfied or waived, or 
(ii) at such other time and place as the parties hereto shall 
agree in writing.  The date on which the Closing is to occur is 
herein referred to as the "Closing Date."

     At the Closing, the Company shall deliver to Buyer or 
its designees a stock certificate representing the New Preferred 
Shares and the Warrant, each of which shall be duly executed on 
behalf of the Company and registered in the name of Buyer (or its 
nominee).  In full consideration for the New Preferred Shares and 
the Warrant, Buyer shall thereupon pay to the Company the 
Purchase Price (as defined below) as provided in Section 1.3 
hereof.
 
     Section 1.3.  Purchase Price.  The aggregate purchase  
price for the New Preferred Shares and the Warrant ("Purchase 
Price")shall be $65,000,000.  At the Closing, Buyer shall deliver 
to the Company $65,000,000 by wire transfer of immediately 
available funds to such account as the Company shall designate 
not less than three business days prior to the Closing Date.


                                 ARTICLE II.

                   REPRESENTATIONS AND WARRANTIES OF BUYER

Buyer represents and warrants to the Company as follows:

                                      3
<PAGE>

     Section 2.1.  Organization and Qualification.  Buyer is 
a limited liability company duly authorized and validly existing 
under the laws of the state of Delaware and has the requisite 
power to carry on its business as it is now being conducted and 
currently proposed to be conducted.  Buyer is duly qualified to 
do business, and is in good standing, in each jurisdiction where 
the character of its properties owned or held under lease or the 
nature of its activities make such qualification necessary, 
except where the failure to be so qualified would not, 


individually or in the aggregate, reasonably be expected to have 
a material adverse effect on its business, properties, assets, 
condition (financial or otherwise), liabilities or operations (a 
"Buyer Material Adverse Effect").  Complete and correct copies as 
of the date hereof of the certificate of formation of Buyer have 
been delivered to the Company as part of a disclosure schedule 
delivered by Buyer to the Company on the date of this Agreement 
(the "Buyer Disclosure Schedule").
 
     Section 2.2.  Authority Relative to this Agreement.  
Buyer has the requisite power to enter into this Agreement and to 
carry out its obligations hereunder.  The execution and delivery 
of this Agreement and the Registration Rights Agreement between 
the Company and Buyer to be entered into on the Closing Date (the 
"Registration Rights Agreement"), substantially in the form of 
Exhibit C attached hereto, and the consummation of the 
transactions contemplated hereby and thereby have been duly 
authorized by all necessary actions on the part of Buyer.  This 
Agreement and the Registration Rights Agreement, upon its 
execution, each constitute a valid and binding obligation of 
Buyer, enforceable in accordance with its terms except as 
enforcement may be limited by bankruptcy, insolvency or other 
similar laws affecting the enforcement of creditors' rights 
generally and except that the availability of equitable remedies, 
including specific performance, is subject to the discretion of 
the court before which any proceeding therefor may be brought.  
No other proceedings on the part of Buyer are necessary to 
authorize this Agreement or the Registration Rights Agreement and 
the transactions contemplated hereby and thereby.  Buyer is not 
subject to or obligated under (i) any operating agreement, 
indenture or other loan document provision or (ii) any other 
contract, license, franchise, permit, order, decree, concession, 
lease, instrument, judgment, statute, law, ordinance, rule or 
regulation applicable to Buyer or its properties or assets, that 
would be breached or violated, or under which there would be a 
default (with or without notice or lapse of time, or both), or 
under which there would arise a right of termination, 
cancellation or acceleration of any obligation or the loss of a 

                                       4

<PAGE>

material benefit, by its executing and carrying out this 
Agreement other than, in the case of clause (ii) only, (A) any 
breaches, violations, defaults, terminations, cancellations, 
accelerations or losses which, either singly or in the aggregate, 
will not have a Buyer Material Adverse Effect or prevent the 
consummation of the transactions contemplated hereby and (B) the  laws
and regulations referred to in the next sentence.  Except as 
disclosed in Section 2.2 of the Buyer Disclosure Schedule or, in 
connection, or in compliance, with the provisions of the Hart-
Scott-Rodino Antitrust Improvements Act of 1976, as amended  (the 
"HSR Act"), the Securities Act of 1933, as amended (the  "Securities
Act"), the Securities Exchange Act of 1934, as  amended (the "Exchange
Act"), and the corporation, securities or  blue sky laws or
regulations of the various states, no filing or  registration with, or
authorization, consent or approval of, any 

public body or authority is necessary for the consummation by 
Buyer of the transactions contemplated by this Agreement, other 
than filings, registrations, authorizations, consents or 
approvals the failure of which to make or obtain would not 
reasonably be expected to have a Buyer Material Adverse Effect or 
prevent the consummation of the transactions contemplated hereby.
 
     Section 2.3.  Financing Arrangements.  Buyer has funds 
available to it sufficient to effect the transactions 
contemplated by this Agreement.
 
     Section 2.4.  Investment Intent.  Buyer is acquiring 
the New Preferred Shares and the Warrant for investment for its 
own (or an affiliate's) account, not as a nominee or agent and 
not with a view to the distribution of any part thereof in 
violation of law.  Buyer has no present intention of selling, 
granting any participation in, or otherwise distributing the 
same.  


                                 ARTICLE III.

                REPRESENTATIONS AND WARRANTIES OF THE COMPANY

The Company represents and warrants to Buyer as 
follows:

     Section 3.1.  Organization and Qualification.  The 
Company is a corporation duly organized, validly existing and in 
good standing under the laws of the State of Delaware and has the 
corporate power to carry on its business as it is now being 
conducted and currently proposed to be conducted.  The Company is 

                                      5
<PAGE>

duly qualified as a foreign corporation to do business, and is in 
good standing, in each jurisdiction where the character of its 
properties owned or held under lease or the nature of its 
activities makes such qualification necessary, except where the 
failure to be so qualified would not reasonably be expected to 
have a material adverse effect on the business, properties, 
assets, condition (financial or otherwise), liabilities or 
operations of the Company and its subsidiaries taken as a whole 
(a "Company Material Adverse Effect").  Complete and correct 
copies as of the date hereof of the Restated Certificate of 
Incorporation and By-laws of the Company and each of its 
subsidiaries have been delivered to Buyer or its representatives 
as part of a disclosure schedule delivered by the Company to 
Buyer on the date of this Agreement (the "Company Disclosure 
Schedule").
 
     Section 3.2.  Capitalization.  The authorized capital 
stock of the Company consists of 40,000,000 shares of Company 

Common Stock and 100,000 shares of preferred stock, no par value.  
As of the date hereof, 21,276,074 shares of Company Common Stock 
are validly issued and outstanding, fully paid and nonassessable 
(which figure does not include shares issued upon exercise of 
employee stock options granted after October 28, 1995), 208,800 
shares of Company Common Stock are held in the Company's 
treasury, 19,970 shares of preferred stock designated as Series A 
Preferred Stock ("Company Preferred Stock") are outstanding, and 
no shares of Company Preferred Stock are held in the Company's 
treasury.  As of October 28, 1995, employee stock options to 
acquire up to 1,705,300 shares of Company Common Stock were 
outstanding, and employee stock options to purchase 311,500 
shares of Company Common Stock were issued from such date through 
the date hereof.  As of the date hereof, there are no bonds, 
debentures, notes or other evidences of indebtedness having the 
right to vote on any matters on which the Company's stockholders 
may vote issued or outstanding.  As of the date hereof, except 
for (i) options to acquire up to 1,725,133 shares of Company 
Common Stock issued to employees of the Company pursuant to the 
Amended and Restated 1986 Employee Stock Option Plan of the 
Company (the "Stock Option Plan") and (ii) 416,042 shares of 
Company Common Stock issuable upon conversion of the Company 
Preferred Stock, there are no options, warrants, calls or other 
rights, agreements or commitments outstanding obligating the 
Company to issue, deliver or sell shares of its capital stock or 
debt securities, or obligating the Company to grant, extend or 
enter into any such option, warrant, call or other such right, 
agreement or commitment.  Section 3.2 of the Company Disclosure 
Schedule sets forth a complete and correct list of (a) all 
agreements, offering memoranda, registration statements, 
prospectuses or offering circulars concerning sales or attempted 
sales of the Company's 

                                      6

<PAGE>

securities (whether by the Company or by a  substantial
stockholder) since January 1, 1992 and (b) all  written proposals
concerning the acquisition or proposed  acquisition of the
Company's securities since January 1, 1992.   As of the date
hereof, the New Preferred Shares, including the  Series B
Certificate of Designations, and the Warrant were duly  authorized
by the Company's Board of Directors.  On or prior to  the Closing
Date, assuming approval of the Company Voting Matters  (as defined
in Section 5.3 hereof) by holders of the Company  Common Stock,
the Series B Certificate of Designations will have  become
effective in accordance with the DGCL, and all of the New 
Preferred Shares and all of the shares of Company Common Stock 
issuable in payment of dividends in respect of or upon conversion 
of the New Preferred Shares and upon exercise of the Warrant will 
be, when so issued, duly authorized, validly issued, fully paid 
and nonassessable and shall be delivered free and clear of all 
liens, claims, charges and encumbrances of any kind or nature 

whatsoever.  The Company has duly reserved 3,250,000 shares of 
Company Common Stock for issuance upon exercise of the Warrant 
and 9,620,000 shares of Company Common Stock for issuance upon 
conversion of the New Preferred Stock and upon payment of stock 
dividends in respect thereof.  The Company has not agreed to 
register any securities under the Securities Act (other than 
pursuant to the Registration Rights Agreement and the 
Registration Rights Agreement, dated as of even date herewith, 
between Richard A. Bernstein ("Bernstein") and certain of his 
affiliates and the Company).
 
     Section 3.3.  Subsidiaries and Equity Investments.

     (a)  Section 3.3 of the Company Disclosure Schedule 
sets forth (i) the name of each corporation that is a 
"Significant Subsidiary" (as such term is defined in Rule 1-02 of 
Regulation S-X of the Securities and Exchange Commission (the 
"Commission") (such subsidiaries hereinafter referred to 
collectively as "Subsidiaries" and individually as a 
"Subsidiary", and collectively with the Company, the 
"Companies")), (ii) the name of each corporation, partnership, 
joint venture or other entity (other than the Subsidiaries) in 
which any of the Companies has, or pursuant to any agreement has 
the right or obligation to acquire at any time by any means, 
directly or indirectly, an equity interest or investment; (iii) 
in the case of each of such corporations described in clauses (i) 
and (ii) above, (A) the jurisdiction of incorporation, (B) the 
capitalization thereof and the percentage of each class of voting 
capital stock owned by any of the Companies, (C) a description of 
any contractual limitations on the holder's ability to vote or 
alienate such securities, (D) a 

                                      7

<PAGE>

description of any outstanding  options or other rights to acquire
securities of such  corporation, and (E) a description of any
other contractual  charge or impediment which would materially
limit or impair any  of the Companies' ownership of such entity or
interest or its  ability effectively to exercise the full rights
of ownership of  such entity or interest; and (iv) in the case of
each of such  unincorporated entities, information substantially
equivalent to  that provided pursuant to clause (iii) above with
regard to  corporate entities.

     (b)  Each Subsidiary is a corporation duly organized, 
validly existing and in good standing under the laws of its 
jurisdiction of incorporation and has all requisite corporate 
power and authority to own its properties and assets and to 
conduct its business as now conducted.  Each Subsidiary is duly 
qualified to do business as a foreign corporation in every 
jurisdiction in which the character of the properties owned or 
leased by it or the nature of the business conducted by it makes 

such qualification necessary, except where the failure to be so 
qualified would not reasonably be expected to have a Company 
Material Adverse Effect.  All the outstanding shares of capital 
stock of each Subsidiary have been duly authorized and validly 
issued, are fully paid and non-assessable, and (except as 
specified in Section 3.3 of the Company Disclosure Schedule) are 
owned of record and beneficially, directly or indirectly, by the 
Company, free and clear of any liens, claims, charges, security 
interests or other legal or equitable encumbrances, limitations 
or restrictions.  There are no outstanding options, warrants, 
agreements, conversion rights, preemptive rights or other rights 
to subscribe for, purchase or otherwise acquire any issued or 
unissued shares of capital stock of any Subsidiary.  Except as 
set forth in the Company's Annual Report on Form 10-K for the 
fiscal year ended January 28, 1995 or as disclosed in Section 3.3 
of the Company Disclosure Schedule, the Company does not own, 
directly or indirectly, any interest in any other corporation, 
partnership, joint venture or other business association or 
entity.

     Section 3.4.  Authority Relative to this Agreement.  
The Company has the corporate power to enter into this Agreement 
and the Registration Rights Agreement and to issue the Warrant 
and, subject to approval of the Company Voting Matters by holders 
of the Company Common Stock, to carry out its obligations 
hereunder and thereunder.  The execution and delivery of this 
Agreement, the Registration Rights Agreement and the Warrant and 
the consummation of the transactions contemplated hereby and 
thereby have been duly authorized by the Company's Board of 
Directors.  Each of this Agreement, the Registration Rights 
Agreement (when executed) and the Warrant (when issued) 
constitutes a valid and binding obligation of the Company 
enforceable in accordance with its terms except as enforcement 
may be limited by bankruptcy, insolvency or other similar laws 

                                      8

<PAGE>

affecting the enforcement of creditors' rights generally and 
except that the availability of equitable remedies, including 
specific performance, is subject to the discretion of the court 
before which any proceeding therefor may be brought.  Except for 
the approval of the holders of Company Common Stock described in 
Section 5.3, no other proceedings on the part of the Company are 
necessary to authorize this Agreement, the Registration Rights 
Agreement and the Warrant and the transactions contemplated 
hereby and thereby.  

     Except as set forth in Section 3.4 of the Company  Disclosure
Schedule, neither the Company nor any subsidiary is  subject to or
obligated under (i) any charter, by-law, indenture  or other loan
document provision or (ii) any other contract,  license,
franchise, permit, order, decree, concession, lease,  instrument,

judgment, statute, law, ordinance, rule or regulation  applicable
to the Company or any of its subsidiaries or their  respective
properties or assets, that would be breached or  violated, or
under which there would be a default (with or  without notice or
lapse of time, or both), or under which there  would arise a right
of termination, cancellation or acceleration  of any obligation or
the loss of a material benefit, or a right  to receive a severance
or other similar payment, by its executing  and carrying out this
Agreement and the transactions contemplated  herein, except, in
the case of clause (ii), where such breach,  violation or default
would not reasonably be expected to have a  Company Material
Adverse Effect.  Except as disclosed in Section  3.4 of the
Company Disclosure Schedule or, in connection, or in  compliance,
with the provisions of the HSR Act, the Securities  Act, the
Exchange Act, and the corporation, securities or blue  sky laws or
regulations of the various states, no filing or  registration
with, or authorization, consent or approval of, any  public body
or authority is necessary for the consummation by the  Company of
the transactions contemplated hereby, except where the  failure to
so file or register or to receive an authorization,  consent or
approval would not reasonably be expected to have a  Company
Material Adverse Effect.
 
     Section 3.5.  Reports and Financial Statements; 
Undisclosed Liabilities.

     (a)  The Company has furnished Buyer with true and 
complete copies of its (i) Annual Reports on Form 10-K for the 
fiscal years ended January 29, 1994 and January 28, 1995, as 
filed with the Commission, (ii) Quarterly Reports on Form 10-Q 
for the quarters ended April 29, 1995, July 29, 1995 and October 
28, 1995, as filed with the Commission, (iii) proxy statements 
related to all meetings of its stockholders (whether annual or 
special) held since January 1, 1993 and (iv) all other reports 
filed with, or registration statements declared effective by, the 
Commission since December 31, 1992, except registration 
statements on Form S-8 relating to employee benefit plans, which 

                                      9
<PAGE>

are all the documents (other than preliminary material) that the 
Company filed or was required to file with the Commission from 
that date through the date hereof (clauses (i) through (iv) being 
referred to herein collectively as the "Company SEC Reports").  
From the date hereof through the Closing Date, the Company will 
furnish to Buyer copies of any reports and registration 
statements to be filed with the Commission (the "Interim SEC 
Reports") within a reasonable amount of time prior to filing 
thereof.  As of the their respective dates, the Company SEC 
Reports (or the Interim SEC Reports, as the case may be) complied 
in all material respects with the requirements of the Securities 
Act or the Exchange Act, as the case may be, and the rules and 
regulations of the Commission thereunder applicable to such 

reports and registration statements.  As of their respective 
dates, the Company SEC Reports (or the Interim SEC Reports, as 
the case may be) did not contain any untrue statement of a 
material fact or omit to state a material fact required to be 
stated therein or necessary to make the statements therein, in 
light of the circumstances under which they were, or will be, 
made, not misleading.  The audited consolidated financial 
statements and unaudited interim financial statements of the 
Company included in the Company SEC Reports (or the Interim SEC 
Reports, as the case may be) comply as to form in all material 
respects with applicable accounting requirements of the 
Securities Act or the Exchange Act, as applicable, and with the 
published rules and regulations of the Commission with respect 
thereto.  The financial statements and the condensed financial 
statements, as applicable, included in the Company SEC Reports 
(or in the Interim SEC Reports, as the case may be) (i) have been 
prepared in accordance with generally accepted accounting 
principles ("GAAP") applied on a consistent basis (except as may 
be indicated therein or in the notes thereto), (ii) present 
fairly, in all material respects, the financial position of the 
Company and its subsidiaries as at the dates thereof and the 
results of their operations and cash flows for the periods then 
ended subject, in the case of the unaudited interim financial 
statements, to normal year-end audit adjustments and any other 
adjustments described therein and the fact that certain 
information and notes have been condensed or omitted in 
accordance with the Exchange Act and the rules promulgated 
thereunder, and (iii) are in all material respects in accordance 
with the books and records of the Company.

     (b)  Except as set forth in Section 3.5(b) or Section 
3.17 of the Company Disclosure Schedule and except for 
indebtedness or liabilities that are reflected or reserved 
against in the most recent financial statements included in the 
Company SEC Reports or that have been incurred since October 28, 
1995 in the ordinary course of business, the Company does not 
have any liabilities, whether absolute, accrued, contingent or 
otherwise.  

                                      10

<PAGE>

     Section 3.6.  Absence of Certain Changes or Events.  
Except as disclosed in the Company SEC Reports or as disclosed in 
Section 3.6 of the Company Disclosure Schedule and except for the 
transactions contemplated by this Agreement, since October 28, 
1995, there has not been (i) any transaction, commitment, dispute 
or other event or condition (financial or otherwise) of any 
character (whether or not in the ordinary course of business) 
individually or in the aggregate having, or which could 
reasonably be expected to have, a Company Material Adverse Effect 
(other than as a result of changes in laws or regulations of 
general applicability), (ii) any damage, destruction or loss, 

whether or not covered by insurance, which, individually or in 
the aggregate, has had or, insofar as reasonably can be foreseen, 
in the future would reasonably be expected to have, a Company 
Material Adverse Effect, or (iii) any entry into any commitment 
or transaction material to the Company and its subsidiaries taken 
as a whole (including, without limitation, any borrowing or sale 
or purchase of assets) except in the ordinary course of business 
consistent with past practice.
 
     Section 3.7.  Litigation.  Except as disclosed in the 
Company's Annual Report on Form 10-K for the year ended January 
28, 1995, or the Company's Quarterly Reports on Form 10-Q for the 
quarters ended April 29, 1995, July 29, 1995 and October 28, 
1995, or as disclosed in Section 3.7 of the Company Disclosure 
Schedule, there is no claim, suit, action or proceeding pending 
or, to the knowledge of the Company, threatened against or 
affecting the Company or any subsidiary which, either alone or in 
the aggregate, would reasonably be expected to have a Company 
Material Adverse Effect, nor is there any judgment, decree, 
injunction, rule or order of any court, governmental department, 
commission, agency, instrumentality or arbitrator outstanding 
against the Company or any subsidiary having, or which in the 
future could reasonably be expected to have, either alone or in 
the aggregate, any such Company Material Adverse Effect.
 
     Section 3.8. Disclosure.  None of the information with 
respect to the Company or its subsidiaries to be included or 
incorporated by reference in the proxy statement of the Company, 
including any amendments or supplements thereto (collectively, 
the "Company Proxy Statement"), to be mailed to the stockholders 
of the Company in connection with the transactions contemplated 
herein will, at the time of the mailing of the Company Proxy 
Statement and at the time of the Company Meeting (as defined in 
Section 5.3), contain any untrue statement of a material fact or 
omit to state any material fact required to be stated therein or 
necessary in order to make the statements therein, in light of 
the circumstances under which they are made, not misleading; 

                                 11

<PAGE>

provided, however, that this provision shall not apply to 
statements or omissions in the Company Proxy Statement based upon 
information expressly furnished by or on behalf of Buyer for use 
therein.  The Company Proxy Statement will comply as to form in 
all material respects with the provisions of the Exchange Act and 
the rules and regulations thereunder.  No representation or 
warranty made by the Company contained in this Agreement and no 
statement contained in any certificate, list, exhibit or other 
instrument specified in this Agreement, including without 
limitation the Company Disclosure Schedule, contains any untrue 
statement of a material fact or omits or will omit to state a 
material fact necessary to make the statements contained therein, 

in light of the circumstances under which they were made, 
not  misleading, and no fact or circumstance exists or has
occurred  which has, or in the future can reasonably be expected
to have, a  Company Material Adverse Effect which has not been
disclosed in  this Agreement, the Company Disclosure Schedule or
the Company  SEC Reports.  Prior to the date hereof, the Company
has provided  or made available to Buyer or its representatives
complete and  accurate copies of (i) all unredacted minutes of
meetings and  written consents of the Board of Directors of the
Company and  committees thereof since January 1, 1993 and (ii) all
documents  and agreements, including any amendments, renewals or 
modifications thereof, referenced in the Company Disclosure 
Schedule.
 
     Section 3.9.  Employee Benefit Plans.  (a)  Except as 
disclosed in the Company SEC Reports or as disclosed in Section 
3.9(a) of the Company Disclosure Schedule, there are no material 
employee benefit or compensation plans, agreements or 
arrangements, including, but not limited to, "employee benefit 
plans," as defined in Section 3(3) of the Employee Retirement 
Income Security Act of 1974, as amended ("ERISA"), and including, 
but not limited to, plans, agreements or arrangements relating to 
former employees, including, but not limited to, retiree medical 
plans, maintained by the Company or any of its subsidiaries or to 
which the Company or any of its subsidiaries has an obligation to 
make contributions or material collective bargaining agreements 
to which the Company or any of its subsidiaries is a party 
(together, "Company Benefit Plans").  No default exists with 
respect to the obligations of the Company or any of its 
subsidiaries under any such Company Benefit Plan, which default, 
either alone or in the aggregate, would reasonably be expected to 
have a Company Material Adverse Effect.  Since January 1, 1993, 
there have been no disputes or grievances subject to any 
grievance procedure, unfair labor practice proceedings, 
arbitration or litigation under such Company Benefit Plans, that 
have not been finally resolved, settled or otherwise disposed of, 
nor is there any default, or any condition which, with notice or 
lapse of time or both, would constitute such a default, under any 
such Company 

                               12

<PAGE>

Benefit Plans, by the Company or its subsidiaries  or, to the best
knowledge of the Company, any other party  thereto, which failure
to resolve, settle or otherwise dispose of  or default, either
alone or in the aggregate, would reasonably be  expected have a
Company Material Adverse Effect.  Since January  1, 1993 there
have been no strikes, lockouts or work stoppages or  slowdowns, or
to the best knowledge of the Company and its  subsidiaries,
jurisdictional disputes or organizing activity  occurring or
threatened with respect to the business or  operations of the
Company or its subsidiaries that, individually  or in the

aggregate, have had or would reasonably be expected to  have a
Company Material Adverse Effect.

(b)  All of the approximately 175 employees of the 
Company or its subsidiaries who, pursuant to letters distributed 
in December 1993, were made beneficiaries of certain benefits 
payable upon a "change of control" of the Company have 
subsequently received letters in July 1994 effectively 
terminating such benefits, and no such person has or will, or 
could in the future, under any circumstances, become eligible for 
such benefits.  Section 3.9(b) of the Company Disclosure Schedule 
sets forth in reasonable detail the amount of benefits that would 
have been payable to such beneficiaries who are employed by the 
Company or any of its subsidiaries on the date hereof pursuant to 
such letters had all the requisite conditions therefor been 
subsequently satisfied in December 1993 and assuming that such 
benefits had never been revoked.

     (c)  The employment of John F. Moore ("Moore") with the 
Company and its subsidiaries was terminated as of January 26, 
1996.  The terms of such termination are set forth in Section 
3.9(c) of the Company Disclosure Schedule.
 
     Section 3.10.  ERISA.  All Company Benefit Plans have 
been administered in accordance with, and are in compliance with, 
the applicable provisions of ERISA, the Internal Revenue Code of 
1986, as amended (the "Code") and all other Laws, domestic or 
foreign, except where such failures to administer or comply would 
not reasonably be expected to have a Company Material Adverse 
Effect.  Except as disclosed in Section 3.10 of the Company 
Disclosure Schedule, each of the Company Benefit Plans which is 
intended to meet the requirements of Section 401(a) of the Code 
has been determined, or, as described in Section 3.10 of the 
Company Disclosure Schedule, is in the process of being 
determined by the Internal Revenue Service to be "qualified," 
within the meaning of such section of the Code, and the Company 
knows of no fact which is likely to have an adverse effect on the 
qualified status of such plans, including any failure to request 
a determination letter from the Internal Revenue Service 
regarding any such plan's compliance with the applicable 
requirements of the Tax Reform Act of 1986 within the Code 
Section 401(b) remedial amendment period.

                               13

<PAGE>

     None of the Company Benefit Plans which are defined 
benefit pension plans have incurred any "accumulated funding 
deficiency" (whether or not waived) as that term is defined in 
Section 412 of the Code and, as disclosed in the Coopers & 
Lybrand actuarial report dated April 7, 1995 delivered by the 
Company to the Buyer prior to the date hereof, the fair market 
value of the assets of each such plan equal or exceed the accrued 

liabilities of such plan.  To the best knowledge of the Company, 
there are not now nor have there been any non-exempt "prohibited 
transactions," as such term is defined in Section 4975 of the 
Code or Section 406 of ERISA, involving the Company's Benefit 
Plans which could subject the Company, its subsidiaries or Buyer 
to the penalty or tax imposed under Section 502(i) of ERISA or 
Section 4975 of the Code and which would reasonably be expected 
to have a Company Material Adverse Effect.  Except as set forth 
in Section 3.10 of the Company Disclosure Schedule, no Company 
Benefit Plan which is subject to Title IV of ERISA has been 
completely or partially terminated; no proceedings to completely 
or partially terminate any Company Benefit Plan have been 
instituted by the Pension Benefit Guaranty Corporation under 
Title IV of ERISA; and no reportable event within the meaning of 
Section 4043(c) of ERISA has occurred with respect to any Company 
Benefit Plan.  Neither the Company nor any of its subsidiaries 
has any outstanding liability under Section 4062, 4063 or 4064 of 
ERISA with respect to any "single-employer plan", as defined in 
Section 4001(a)(15) of ERISA, and, to the best knowledge of the 
Company, no event has occurred which could reasonably be expected 
to result in any such liability except for any such liability 
which would not reasonably be expected to have a Company Material 
Adverse Effect.  Neither the Company nor any of its subsidiaries 
has made a complete or partial withdrawal, within the meaning of 
Section 4201 of ERISA, from any "multiemployer plan", as defined 
in Section 4001(a)(3) of ERISA, which has resulted in, or is 
reasonably expected to result in, any withdrawal liability to the 
Company or any of its subsidiaries except for any such liability 
which would not reasonably be expected to have a Company Material 
Adverse Effect.  Neither the Company nor any of its subsidiaries 
has engaged in any transaction described in Section 4069 of ERISA 
within the last five years except for any such transaction which 
would not reasonably be expected to have a Company Material 
Adverse Effect.  The Company and its subsidiaries have complied 
with all requirements of the Worker Adjustment and Retraining 
Notification Act and any similar state or local "plant closing" 
law with respect to the employees of the Company and its 
subsidiaries, except for such failures to comply as would not 
reasonably be expected to have a Company Material Adverse Effect.  
Except as disclosed in Section 3.10 of the Company Disclosure 
Schedule, neither the execution and delivery of this Agreement 
nor the consummation of the transactions contemplated hereby will 
(i) result in any payment becoming due to any current, former or 
retired employee of the Company and its subsidiaries, (ii) 
increase any benefits otherwise payable under any Company Benefit 

                               14

<PAGE>

Plan or (iii) result in the acceleration of the time for payment 
or vesting of any benefits under any Company Benefit Plan.
 
     Section 3.11.  Compliance with Applicable Laws.  Except 

as disclosed in the Company SEC Reports filed prior to the date 
of this Agreement or in Section 3.11 of the Company Disclosure 
Schedule, the businesses of the Company and its subsidiaries are 
not being conducted in violation of any law, ordinance, 
regulation, order or writ of any governmental or regulatory 
authority, domestic or foreign ("Governmental Entity"), except 
for possible violations that individually or in the aggregate do 
not and would not reasonably be expected to have a Company 
Material Adverse Effect.  Neither the Company nor any of its 
subsidiaries has received notice of violation of any law, 
ordinance, regulation, order or writ, or is in default with 
respect to any order, writ, judgment, award, injunction or decree 
of any Governmental Entity, that would affect any of their 
respective assets, properties or operations, except for such 
violations or defaults as would not, individually or in the 
aggregate, reasonably be expected to have a Company Material 
Adverse Effect.  Except as disclosed in Section 3.11 of the 
Company Disclosure Schedule, no investigation or review by any 
Governmental Entity with respect to the Company or any of its 
subsidiaries (a) is pending, nor (b) to the knowledge of the 
Company, (i) is threatened nor (ii) has any Governmental Entity 
indicated an intention to conduct the same, other than those the 
outcome of which would not reasonably be expected to have a 
Company Material Adverse Effect.  Section 3.11 of the Company 
Disclosure Schedule sets forth a complete and correct list as of 
the date hereof of all material filings and correspondence with, 
reports to, and transcripts of any significant proceedings 
(including dates thereof) before, any Governmental Entity since 
January 1, 1993.
 
     Section 3.12.  Taxes.

     (a)  Each of the Company and the subsidiaries of which 
it owns 50% or more of the capital stock (the "Tax Subsidiaries") 
has filed all tax returns required to be filed by any of them and 
has paid (or the Company has paid on its behalf), or has set up 
an adequate reserve for the payment of, all taxes required to be 
paid in respect of the periods covered by such returns, except 
where the failure to pay would not reasonably be expected to have 
a Company Material Adverse Effect.  The information contained in 
such tax returns is true, complete and accurate in all material 
respects, except where a failure to be so would not reasonably be 
expected to have a Company Material Adverse Effect.  Except as 
disclosed in Section 3.12 of the Company Disclosure Schedule, 
neither the Company nor any Tax Subsidiary is delinquent in the 
payment of 

                               15

<PAGE>

any assessed tax or other assessed governmental  charge, except
where such delinquency would not reasonably be  expected to have a
Company Material Adverse Effect.  Except as  disclosed in Section

3.12 of the Company Disclosure Schedule, no  deficiencies for any
taxes have been proposed, asserted or  assessed against the
Company or any of its Tax Subsidiaries that  have not been finally
settled or paid in full, which would  reasonably be expected to
have a Company Material Adverse Effect,  and no requests for
waivers of the time to assess any such tax  are pending.

     (b)  Neither the Company nor any of its subsidiaries is 
a party to any contract or arrangement which would result in an 
"excess parachute payment" within the meaning of Section 280G of 
the Code as a consequence of the transactions contemplated 
hereby, assuming for this purpose satisfaction of the 
requirements of Section 280(G)(b)(2)(A)(i) of the Code.

     Section 3.13.  Certain Agreements.  Neither the Company 
nor any of its subsidiaries is in default (or would be in default 
with notice or lapse of time, or both) under, is in violation (or 
would be in violation with notice or lapse of time, or both) of, 
or has otherwise breached, any indenture, note, credit agreement, 
loan document, lease, license or other agreement, including, 
without limitation, any Significant Agreement (as defined below), 
whether or not such default has been waived, which default, alone 
or in the aggregate with all other such defaults, would 
reasonably be expected to have a Company Material Adverse Effect.  
Section 3.13(a) of the Company Disclosure Schedule contains a 
complete and correct list as of the date hereof of each 
agreement, contract and commitment of the following types, 
written or oral, to which the Company or its subsidiaries is a 
party or by which they or any of their assets are bound:  (a) 
mortgages, indentures, security agreements, guarantees, pledges 
and other agreements and instruments relating to the borrowing of 
money or extension of credit; (b) employment, severance and 
material consulting agreements; (c) licenses of patent, trademark 
and other rights relating to any Intellectual Property (as 
defined below) and any other licenses, permits and authorizations 
relating to the businesses of the Company and its subsidiaries 
(whether as licensor or licensee) that involve by their terms a 
per annum payment in excess of $100,000 or resulted in a payment 
obligation in excess of $100,000 in the calendar year ended 
December 31, 1995; (d) joint venture or partnership contract or 
agreement; and (e) consignment sales contracts and franchise 
agreements (whether as franchisor or franchisee) granting the 
franchisee the privilege to sell the franchisor's products or 
services in a specified geographic area ((a) through (e) 
collectively, "Significant Agreements").  Prior to the date 
hereof, the Company has delivered or made available to Buyer or 
its representatives complete and correct copies of all written 
Significant Agreements together will all amendments thereto, and 
accurate descriptions 

                               16

<PAGE>


of all oral Significant Agreements.  Each  Significant Agreement
is in full force and effect and is binding  upon the Company and,
to the Company's knowledge, is binding upon  such other parties,
in each case in accordance with its terms.   There are no material
unresolved disputes involving the Company  or any of its
subsidiaries under any Significant Agreement.
 
     Section 3.14.  Takeover Provisions Inapplicable.  As of 
the date hereof and at all times on or prior to the Closing Date, 
Section 203 of the DGCL is, and shall be, inapplicable to the 
transactions contemplated by this Agreement (including the 
granting of an irrevocable proxy by Bernstein to Buyer).  Section 
3.14 of the Company Disclosure Schedule sets forth a complete and 
correct copy of the resolutions of the Board of Directors of the 
Company to the effect that such section of the DGCL is, and shall 
be, inapplicable to the transactions contemplated by this 
Agreement.
 
     Section 3.15.  Company Action.  The Board of Directors 
of the Company (at a meeting duly called and held) has by 
unanimous vote of the directors (i) determined that the 
transactions that are the subject of the Company Voting Matters 
(as defined in Section 5.3 hereof) are advisable and in the best 
interests of the Company and its stockholders, (ii) recommended 
the approval of this Agreement, the transactions that are the 
subject of the Company Voting Matters and the other matters to be 
voted upon at the Company Meeting as contemplated hereby by the 
holders of the Company Common Stock and directed that the 
transactions that are the subject of the Company Voting Matters 
and the other matters to be voted upon at the Company Meeting as 
contemplated hereby be submitted for consideration by the 
Company's stockholders at the Company Meeting, and (iii) adopted 
a resolution having the effect of causing the Company not to be 
subject, to the extent permitted by applicable law, to any state 
takeover law that may purport to be applicable to the 
transactions contemplated by this Agreement.
 
     Section 3.16.  Fairness Opinions.  The Company has 
received, and has furnished the Buyer with a complete and correct 
copy of, the written opinion of each of Bear, Stearns & Co. Inc. 
("Bear Stearns") and Jefferies & Company, Inc. ("Jefferies"), the 
financial advisors to the Company, dated the date hereof, to the 
effect that the consideration to be received by the Company for 
the New Preferred Shares and the Warrant is fair to the Company 
from a financial point of view, and such opinions have not been 
withdrawn or otherwise modified.
 
                               17

<PAGE>

     Section 3.17.  Financial Advisors; Expenses.

     (a)  Except for Bear Stearns and Jefferies, a complete

and correct copy of the engagement letter between each of whom 
and the Company has been furnished to Buyer, no broker, finder or 
investment banker is entitled to any brokerage, finder's or other 
fee or commission in connection with the transactions 
contemplated by this Agreement based upon arrangements made by or 
on behalf of the Company.

     (b)  The fees, costs and expenses (including without 
limitation, all attorneys' and accountants' fees and expenses but 
excluding the fees, costs and expenses incurred by Buyer and its 
affiliates) incurred through the date hereof by each of the 
Company and its subsidiaries, any committees of the Company's 
Board of Directors and Bernstein in connection with the 
transactions contemplated hereby, including, without limitation, 
all severance and related costs, consulting fees, payments made 
for non-compete agreements and all fees and commissions 
(including expenses) payable to Bear Stearns and Jefferies, as 
well as a good faith projection of all such fees, costs and 
expenses that will be incurred by each such party from the date 
hereof through the Closing Date, are set forth in reasonable 
detail on Section 3.17 of the Company Disclosure Schedule.

     Section 3.18.  Title to Property.  Except as set forth 
on Section 3.18 of the Company Disclosure Schedule, the Company 
and its subsidiaries have good, marketable and unencumbered 
title, or valid leasehold rights in the case of leased property, 
to all real property and all personal property purported to be 
owned or leased by them or that is required for the conduct of 
the businesses of the Company or its subsidiaries as presently 
conducted, free and clear of all liens, security interests, 
claims, encumbrances and charges, excluding (i) liens for fees, 
taxes, levies, duties or governmental charges of any kind that 
are not yet delinquent or are being contested in good faith by 
appropriate proceedings which suspend the collection thereof, 
(ii) liens for mechanics, materialmen, laborers, employees, 
suppliers or other liens arising by operation of law for sums 
which are not yet delinquent or are being contested in good faith 
by appropriate proceedings, (iii) easements and similar 
encumbrances ordinarily created for fuller utilization and 
enjoyment of property, and (iv) liens or defects in title or 
leasehold rights that, in the aggregate, do not and would not 
reasonably be expected to have a Company Material Adverse Effect.
 
     Section 3.19.  Intellectual Property.  The Companies 
own or possess adequate licenses or other valid rights to use all 
patents, patent rights, copyrights, service marks, service mark 

                                 18
<PAGE>

rights, trademarks, trademark rights, trade names, trade name 
rights, proprietary characters and products (or any likeness or 
other attribute thereof) and proprietary information used or held 
for use in connection with the businesses of the Company and its 
subsidiaries (collectively, the "Intellectual Property") as 
currently being conducted and are unaware of any assertions or 
claims challenging the validity of any of the foregoing that, 
individually or in the aggregate, would reasonably be expected to 

have a Company Material Adverse Effect; and the conduct of the 
businesses of the Company and its subsidiaries as now conducted 
or now proposed to be conducted by the Company does not and will 
not conflict with any patents, patent rights, copyrights, service 
marks, service mark rights, licenses, trademarks, trademark 
rights, trade names, trade name rights or copyrights of others in 
any way that would reasonably be expected to have a Company 
Material Adverse Effect.  No known existing infringement of any 
proprietary right owned by or licensed by or to the Company and 
its subsidiaries would reasonably be expected to have a Company 
Material Adverse Effect.  Other than as set forth in the Company 
SEC Reports or Section 3.19 of the Company Disclosure Schedule, 
neither the Company nor any of its subsidiaries, since January 1, 
1993, has transferred, assigned, hypothecated or otherwise 
disposed of any rights to use, produce, market or in any way 
exploit through any electronic medium (including computer 
software) any Intellectual Property.  Except as set forth in 
Section 3.19 of the Company Disclosure Schedule, neither the 
Company nor any of its subsidiaries, orally or in writing, has 
assigned, transferred, hypothecated or otherwise disposed of (or 
agreed to do any of the foregoing) any of its rights with respect 
to any Intellectual Property to any affiliates of the Company, or 
any officers, directors or affiliates of any officers or 
directors of the Company, except to wholly owned subsidiaries of 
the Company or the Company.
 
     Section 3.20.  Licenses, Permits and Authorizations.  
No license, permit or authorization that is currently held by the 
Company or any of its subsidiaries with respect to the businesses 
of the Company and its subsidiaries, or which is required for the 
conduct of the businesses of the Company or its subsidiaries as 
presently conducted, is subject to any restriction or condition 
that limits in any material respect the businesses of the Company 
and its subsidiaries as presently conducted, and there are no 
applications by the Company or any of its subsidiaries with 
respect to any material aspect of the businesses of the Company 
or its subsidiaries, or complaints by other persons or entities 
pending or threatened as of the date hereof before any 
Governmental Entity relating to any material licenses, permits or 
authorizations applicable to the businesses of the Company or its 
subsidiaries, where such complaints have or would reasonably be 
expected to have a Company Material Adverse Effect. The Company 
has provided the Buyer or its representatives with copies of all 
material licenses, permits, and authorizations 

                               19

<PAGE>

that are currently  held by the Company or any of its
subsidiaries.  Except as set  forth on Section 3.20 of the Company
Disclosure Schedule, no  consents or approvals of a Governmental
Entity are necessary for  the material licenses, permits and
authorizations of the  Companies to continue in full force and

effect following  consummation of the transactions contemplated by
this Agreement.
 
     Section 3.21.  Insurance.  The insurance policies in 
force at the date hereof, with respect to the assets, properties 
or operations of each of the Company and its subsidiaries are in 
full force and effect with reputable insurers in such amounts and 
insure against such losses and risks (including product 
liability) as are consistent with historical practices and 
customary to protect the properties and businesses of the Company 
and its subsidiaries.
 
     Section 3.22.  Environment.

     (a)  As used herein, the term "Environmental Laws" 
means all federal, state, local or foreign laws relating to 
pollution or protection of human health or the environment 
(including, without limitation, ambient air, surface water, 
groundwater, land surface or subsurface strata), including, 
without limitation, laws relating to emissions, discharges, 
releases or threatened releases of chemicals, pollutants, 
contaminants, or industrial, toxic or hazardous substances or 
wastes into the environment, or otherwise relating to the 
manufacture, processing, distribution, use, treatment, storage, 
disposal, transport or handling of chemicals, pollutants, 
contaminants, or industrial, toxic or hazardous substances or 
wastes, as well as all authorizations, codes, decrees, demands or 
demand letters, injunctions, judgments, licenses, notices or 
notice letters, orders, permits, plans or regulations issued, 
entered, promulgated or approved thereunder.

     (b)  Except as disclosed on Section 3.22 of the Company 
Disclosure Schedule or in the Company SEC Reports, there are, 
with respect to the Company and its subsidiaries, and all real 
property currently or formerly owned, leased, or otherwise used 
by the Company or its subsidiaries, no past or present violations 
of Environmental Laws, releases of any material into the 
environment, actions, activities, circumstances, conditions, 
events, incidents, or contractual obligations which may give rise 
to any common law or other legal liability, including, without 
limitation, liability under the Comprehensive Environmental 
Response, Compensation, and Liability Act of 1980 ("CERCLA") or 
similar state or local laws, which liabilities, either 
individually or in the aggregate, would have a Company Material 
Adverse Effect.  Except as disclosed on Schedule 3.22 hereto or 
in the Company SEC Reports, to the 

                               20

<PAGE>

knowledge of the Company,  there have been and are no (i)
polychlorinated biphenyls, (ii)  underground storage tanks, or
(iii) asbestos-containing materials  located on, under, or in any

portion of real property currently  or formerly owned, leased, or
otherwise used by the Company or  its subsidiaries.

     (c)  The Company has provided to Buyer all 
environmental studies and reports pertaining to the previous and 
current real property and the improvements thereon of the Company 
and its subsidiaries that they are aware of, have commissioned or 
have in their possession.  To the knowledge of the Company and 
its subsidiaries, the information furnished by the Company to 
Willkie Farr & Gallagher under cover of a letter dated December 
14, 1995 is true and correct in all material respects, and there 
is no environmental condition or noncompliance that has resulted 
in, or would reasonably be expected to result in, a Company 
Material Adverse Effect.

     Section 3.23.  Related Party Transactions.  Section 
3.23(a) of the Company Disclosure Schedule and the Company SEC 
Reports together set forth the transactions and agreements 
(whether oral or written) during the past five years between the 
Company and its subsidiaries on the one hand, and (i) any 
employee, officer or director of the Companies, (ii) a record or 
beneficial owner of five percent (5%) or more of Company Common 
Stock, or (iii) any affiliate of any such employee, officer, 
director or beneficial owner, on the other hand, other than 
payment of employee compensation.  Except as disclosed in the 
Company SEC Reports or in Section 3.23(a) of the Company 
Disclosure Schedule, during the past three years no employee, 
officer or director of the Companies, or any spouse or relative 
of any of such persons, has been a director or officer of, or has 
had any direct or indirect interest in, any firm, corporation, 
association or business enterprise which during such period has 
been a supplier, customer, sales agent, or licensor or licensee 
of real or personal property or Intellectual Property, of the 
Company or any of its subsidiaries or has competed with or been 
engaged in any business of the kind being conducted by the 
businesses of the Company and its subsidiaries.

     Section 3.24.  No Company Material Adverse Effect.  
Except as disclosed in the Company SEC Reports filed prior to the 
date hereof or in Section 3.24 or any other Section of the 
Company Disclosure Schedule, there does not exist any fact or 
circumstance which, alone or together with another fact or 
circumstance, would reasonably be expected to result in a Company 
Material Adverse Effect.

                           ARTICLE IV.

                               21

<PAGE>
                               
        CONDUCT OF BUSINESS PENDING THE SALE AND PURCHASE

     Section 4.1.  Conduct of Business by the Company.  From 

the date hereof through the Closing Date, unless either Buyer or 
Richard E. Snyder ("Snyder") shall otherwise agree in writing:

     (i) the Company shall, and shall cause its  subsidiaries to,
carry on their respective businesses in the  usual, regular and
ordinary course in substantially the same  manner as heretofore
conducted, and shall, and shall cause  its subsidiaries to, use
their best efforts to preserve  intact their present business
organizations, keep available  the services of their present
officers and employees and  preserve their relationships with
customers, suppliers and  others having business dealings with
them to the end that  their goodwill and on-going businesses shall
be unimpaired  on the Closing Date, except such impairment as
would not  reasonably be expected to have a Company Material
Adverse  Effect.  The Company shall, and shall cause its
subsidiaries  to, (A) maintain insurance coverages and its books
and  records in a manner consistent with prior practices, (B) 
comply in all material respects with all laws, ordinances  and
regulations of Governmental Entities applicable to the  Company
and its subsidiaries, (C) maintain and keep its  properties and
equipment in good repair, working order and  condition, ordinary
wear and tear excepted, and (D) perform  in all material respects
its obligations under all contracts  and commitments to which it
is a party or by which it is  bound, except in each case where the
failure to so maintain,  comply or perform, either individually or
in the aggregate,  would not reasonably be expected to result in a
Company  Material Adverse Effect;

     (ii) the Company shall not, nor shall it propose to, 
except as required by this Agreement, (A) sell or pledge or 
agree to sell or pledge any capital stock owned by it in any 
of its subsidiaries, (B) amend its Certificate of 
Incorporation or By-laws, (C) split, combine or reclassify 
its outstanding capital stock or issue or authorize or 
propose the issuance of any other securities in respect of, 
in lieu of or in substitution for shares of the capital 
stock, or, except as contemplated by this Agreement, 
declare, set aside or pay any dividend or other distribution 
payable in cash, stock or property (other than dividends 
payable on the Company Preferred Stock, to the extent 
otherwise permitted), or (D) directly or indirectly redeem, 
purchase or otherwise acquire or agree to redeem, purchase 
or otherwise acquire any shares of its capital stock, except 
as contemplated by this Agreement or except pursuant to (x) 

                               22

<PAGE>

the exercise of rights granted to such party to repurchase 
shares of its capital stock from employees upon termination 
of employment or (y) contractual obligations arising under 
agreements existing on the date hereof and disclosed in the 
Company Disclosure Schedule;


     (iii) the Company shall not, nor shall it permit any 
of its subsidiaries to, (A) except as required by this 
Agreement, issue, deliver or sell or agree to issue, deliver 
or sell any additional shares of, or stock appreciation 
rights or rights of any kind to acquire any shares of, its 
capital stock of any class, or any option, rights or 
warrants to acquire, or securities convertible into, shares 
of capital stock other than (x) issuances of Company Common 
Stock pursuant to the exercise of warrants or stock options 
outstanding on the date hereof and disclosed on Section 
4.1(iii) of the Company Disclosure Schedule, or (y) the 
grant of employee stock options and the issuance of Company 
Common Stock upon exercise thereof, at fair market value at 
the time of grant of the options, in each case in the 
ordinary course of business and consistent with past 
practice, to employees (other than Richard A. Bernstein, 
James A. Cohen, Ilan K. Reich, Steven M. Grossman and Ira A. 
Gomberg (collectively, the "Excluded Employees")), provided 
that such employees are not affiliates or immediate family 
members of Excluded Employees, and provided further that the 
sum of the number of shares of Company Common Stock issuable 
upon exercise of all employee stock options outstanding on 
the date hereof and the aggregate number of such options 
granted pursuant to this clause (y) shall not exceed the sum 
of 1,874,300 and such number of options outstanding on the 
date hereof that expire or are canceled (but not exercised) 
after the date hereof, (B) except for the sale of the 
facility located in Fayetteville, North Carolina, acquire, 
lease or dispose or agree to acquire, lease or dispose of 
any capital assets or any other assets other than in the 
ordinary course of business, (C) incur additional 
indebtedness or encumber or grant a security interest in any 
asset or enter into any transaction other than in the 
ordinary course of business, (D) incur any liability or 
obligation, or contribute any asset, to a subsidiary of the 
Company other than in the ordinary course of business, (E) 
acquire or agree to acquire by merging or consolidating 
with, or by purchasing a substantial equity interest in, or 
by any other manner, any business or any corporation, 
partnership, association or other business organization or 
division thereof, in each case in this clause (E) which are 
material, individually or in the aggregate, to the Company 
and its subsidiaries taken as a whole, or (F) adopt, enter 
into, amend or terminate any contract, agreement, commitment 
or arrangement with respect to any of the foregoing that is 
not otherwise permitted by the exceptions applicable to the 
foregoing;

                               23

<PAGE>

     (iv) the Company shall not, nor shall it permit any of 

its subsidiaries to, except as required to comply with 
applicable law, (A) except as set forth in Section 4.1(iv) 
of the Company Disclosure Schedule, adopt, enter into, 
terminate or amend any bonus, profit sharing, compensation, 
severance, termination, stock option, pension, retirement, 
deferred compensation, employment or other Company Benefit 
Plan agreement, trust, fund or other arrangement for the 
benefit or welfare of any director, officer or current or 
former employee, (B) increase in any manner the compensation 
or fringe benefits of any director, officer or employee 
(except for normal increases in the ordinary course of 
business that are consistent with past practice and that, in 
the aggregate, do not result in a material increase in 
benefits or compensation expense to such party and its 
subsidiaries relative to the level in effect prior to such 
increase), (C) pay any benefit not provided under any 
Company Benefit Plan disclosed to Buyer in Section 3.9(a) of 
the Company Disclosure Schedule or any employee benefit or 
compensation plan or agreement of the Company or any of its 
subsidiaries which, by its terms, is not required to be 
disclosed therein, in each case, that is in existence on the 
date hereof, provided that the aggregate amount of bonuses 
under the Company's Management Incentive Plan, which is the 
only bonus plan for the Excluded Employees, paid pursuant to 
this clause (C) to Excluded Employees shall not exceed 
$375,000, (D) except for benefits that have already been 
earned or vested without acceleration, grant any awards or 
make any payments under any bonus, incentive, performance or 
other compensation plan or arrangement or Company Benefit 
Plan (including, without limitation, the grant of stock 
options, stock appreciation rights, stock based or stock 
related awards, performance units or restricted stock, or 
the removal of existing restrictions in any benefit plans or 
agreements or awards made thereunder), except for (x) making 
of matching and annual contributions to 401(k) plans and (y) 
the grant of employee stock options (and the issuance of 
Company Common Stock upon exercise thereof), at fair market 
value at the time of grant of the options, to employees 
(other than Excluded Employees), provided that such 
employees are not affiliates or immediate family members of 
Excluded Employees, and provided further that the sum of the 
number of shares of Company Common Stock issuable upon 
exercise of all employee stock options outstanding on the 
date hereof and the aggregate number of such options granted 
pursuant to this clause (y) shall not exceed the sum of 
1,874,300 and such number of options outstanding on the date 
hereof that expire or are canceled (but not exercised) after 
the date hereof, in the case of each of clause (x) and (y), 
in the ordinary course of business and consistent with past 
practice, (E) take any action to fund or in any other way 
secure the payment of compensation or benefits under any 
employee plan, agreement, contract or arrangement or Company 
Benefit Plan, other than in the ordinary course of business 


                               24

<PAGE>

consistent with past practice, or (F) adopt, enter into, 
amend or terminate any contract, agreement, commitment or 
arrangement to do any of the foregoing that is not otherwise 
permitted by the exceptions applicable to the foregoing;

     (v) the Company shall not, nor shall it permit any of 
its subsidiaries to, make any investments in non-investment 
grade securities;

     (vi) the Company shall not, nor shall it permit its 
subsidiaries to make any change in its accounting policies 
or procedures except as required under statutory accounting 
practices or GAAP, as applicable;

     (vii) the Company shall use its best reasonable efforts 
to refrain from taking, nor shall it permit any of its 
subsidiaries to take, any action that would, or reasonably 
might be expected to, result in any of its representations 
and warranties set forth in this Agreement being or becoming 
untrue in any material respect, or in any of the conditions 
set forth in Article VI not being satisfied, or (unless such 
action is required by applicable law) which would adversely 
affect the ability of the Company to obtain any of the 
regulatory approvals required to consummate the transactions 
contemplated hereby;

     (viii) the Company shall use its best efforts to 
maintain in full force and effect each of the Significant 
Agreements;

     (ix) the Company shall not terminate or materially 
modify the employment arrangements of Snyder, including the 
employment agreement, dated as of even date herewith, 
between the Company and Snyder, other than for cause (as 
defined in the 1/31/96 draft of the employment agreement to 
be entered into between the Company and Snyder on the 
Closing Date); and 

     (x) the Company shall not enter into any agreement to 
perform any of the actions prohibited under this Section 4.1 
and not otherwise permitted by the exceptions contained 
therein.

     Section 4.2.  Notice of Breach.  Each party shall 
promptly give written notice to the other party upon becoming 
aware of the occurrence or, to its knowledge, impending or 
threatened occurrence, of any event which would cause any of its 
representations or warranties to be untrue on the Closing Date or 
cause a material breach of any covenant contained or referenced 
in this Agreement and will use its best reasonable efforts to 

prevent or promptly remedy the same.  Any such notification shall 

                               25

<PAGE>

not be deemed an amendment of the Company Disclosure Schedule or 
the Buyer Disclosure Schedule.


                           ARTICLE V.

                      ADDITIONAL AGREEMENTS

     Section 5.1.  Access and Information.  The Company and 
its subsidiaries shall afford to Buyer and to Buyer's 
accountants, counsel and other representatives full access during 
normal business hours (and at such other times as the parties may 
mutually agree) throughout the period prior to the Closing to all 
of its properties, books, contracts, commitments, records and 
personnel and, during such period, the Company shall furnish 
promptly to Buyer a copy of (i) each report, schedule and other 
document filed or received by it pursuant to the requirements of 
federal or state securities laws, and (ii) monthly financial 
statements and all other information concerning its business, 
properties and personnel as the Buyer or its representatives may 
reasonably request.  Buyer shall hold, and shall cause its 
employees and agents to hold, in confidence all such information 
in accordance with the terms of the Confidentiality Agreement, 
dated May 19, 1995, between Buyer, Snyder and the Company (the 
"Confidentiality Agreement").
 
     Section 5.2.  Company Proxy Statement.

     (a) As promptly as practicable after the execution of 
this Agreement, the Company shall prepare and file with the 
Commission preliminary proxy materials which shall constitute the 
preliminary Company Proxy Statement.  Buyer shall furnish to the 
Company such information regarding Buyer as the Company may 
reasonably request in writing and as shall be reasonably required 
in connection with preparation of the Company Proxy Statement.  
As promptly as practicable after comments are received from the 
Commission with respect to such preliminary materials and after 
the furnishing by the Company of all information required to be 
contained therein, the Company shall file with the Commission the 
definitive Company Proxy Statement.

     The Company shall mail the foregoing to its  stockholders as
promptly as practicable after clearance by the  Commission.  The
Company shall provide Buyer for its review a  copy of the
preliminary and the final Company Proxy Statement at  least such
amount of time prior to its filing and mailing as is  customary in
transactions of the type contemplated hereby and  shall not file
or mail such Company Proxy Statement without the 


                               26
<PAGE>

prior written consent of Buyer, which consent shall not be 
unreasonably withheld or delayed.

     (b) The Company shall retain the services of a proxy 
soliciting firm mutually acceptable to Buyer and the Company for 
the purpose of communicating to the Company's stockholders the 
recommendation of the Company's Board of Directors in favor of 
the transactions contemplated hereby and of seeking to obtain 
sufficient votes to satisfy the requirements of Section 5.3 and 
of applicable law for the completion of the transactions 
contemplated hereby.

     (c) Buyer and the Company shall make all necessary 
filings applicable to it with respect to the transactions 
contemplated hereby under the Securities Act and the Exchange Act 
and the rules and regulations thereunder and under applicable 
Blue Sky or similar securities laws and shall use its best 
reasonable efforts to obtain required approvals and clearances 
with respect thereto.

     Section 5.3.  Stockholders' Meeting.  The Company shall 
take all action necessary, in accordance with applicable law, 
including the rules and regulations of the National Association 
of Securities Dealers, Inc., and the Company's Certificate of 
Incorporation and By-laws, to convene a meeting of the holders of 
Company Common Stock (the "Company Meeting") as promptly as 
practicable for the purpose of considering and taking action to 
authorize this Agreement and the transactions contemplated 
hereby, including the transactions contemplated by Section 6.1(d) 
hereof and (subject to the consummation of the transactions 
contemplated hereby) the election as directors of the Company of 
the individuals set forth on Schedule 5.9 hereof (collectively, 
the "Company Voting Matters"), as well as amendments to the 
Restated Certificate of Incorporation of the Company changing the 
name of the Company to "Golden Press, Inc." and increasing the 
authorized number of shares of Company Common Stock from 
40,000,000 to 50,000,000 and the authorized number of shares of 
preferred stock from 100,000 to 200,000.  Subject to its 
fiduciary duties as advised by outside counsel in connection with 
the receipt by the Company of a Business Combination Proposal (as 
defined in Section 5.6) that the Board of Directors of the 
Company reasonably believes is likely to result in a Superior 
Proposal (as defined in Section 5.6), the Board of Directors of 
the Company will recommend that holders of Company Common Stock 
vote in favor of and approve the Company Voting Matters and the 
other matters described above at the Company Meeting.  At the 
Company Meeting, all of the shares of Company Common Stock then 
owned by Buyer, each member thereof, any affiliates of any member 
(other than of Warburg, Pincus Ventures, L.P. ("WPV")) and the 
general partnership that acts as a general partner 


                               27

<PAGE>

of WPV, or  with respect to which such persons or entities hold
the power to  direct the voting, will be voted in favor of the
Company Voting  Matters and the other matters described above. 
Prior to Closing,  the Company shall take all actions necessary to
permit the change  of the name of the Company as contemplated
above, including  changing the name of any subsidiary of the
Company that presently  has the desired name and reserving the
desired name with the  Secretary of State of the State of
Delaware.
 
     Section 5.4.  HSR Act.  The Company and Buyer shall use 
their reasonable best efforts to file as soon as practicable 
notifications under the HSR Act in connection with the 
transactions contemplated hereby, and to respond as promptly as 
practicable to any inquiries received from the Federal Trade 
Commission and the Antitrust Division of the Department of 
Justice for additional information or documentation and to 
respond as promptly as practicable to all inquiries and requests 
received from any State Attorney General or other governmental 
authority in connection with antitrust matters relating to the 
transactions contemplated by this Agreement.
 
     Section 5.5.  Additional Agreements.

     (a) Subject to the terms and conditions herein 
provided, each of the parties hereto agrees to cooperate with 
each other and use its best reasonable efforts to take, or cause 
to be taken, all actions and to do, or cause to be done, all 
things necessary, proper or advisable under applicable laws and 
regulations to consummate and make effective the transactions 
contemplated by this Agreement, including using its best 
reasonable efforts to obtain all necessary waivers, consents and 
approvals, and to effect all necessary registrations and filings 
(including, but not limited to, filings under the HSR Act and 
with all applicable Governmental Entities).
 
     (b) In case at any time after the Closing any further 
action is necessary or desirable to carry out the purposes of 
this Agreement, Buyer and the Company shall take all such 
necessary action.

     Section 5.6.  No Solicitation.

     (a) Except as contemplated by this Agreement, the 
Company shall not, nor shall any of its subsidiaries, directly or 
indirectly, take (nor shall the Company authorize or permit its 
subsidiaries, officers, directors, employees, representatives, 
investment bankers, attorneys, accountants or other agents or 
affiliates, to take) any action to (i) solicit or initiate the 


                               28
<PAGE>

submission of any Business Combination Proposal (as defined 
below), (ii) enter into any agreement with respect to any 
Business Combination Proposal or (iii) participate in any way in 
discussions or negotiations with, or furnish any information to, 
any person or entity in connection with, or take any other action 
to facilitate any inquiries or the making of any proposal that 
constitutes, or may reasonably be expected to lead to, any 
Business Combination Proposal; provided, however, that (A) the 
Company may participate in discussions or negotiations with or 
furnish information to any Third Party (as defined in Section 
8.3(b)) which makes an unsolicited proposal of a transaction 
which the Board of Directors of the Company reasonably believes 
is likely to result in a Superior Proposal (as defined below) and 
(B) the Company may recommend to its shareholders a Business 
Combination Proposal which it has reasonably determined is likely 
to result in a Superior Proposal.  For purposes of this 
Agreement, "Business Combination Proposal" shall mean, with 
respect to the Company, any tender or exchange offer, proposal 
for a merger, consolidation or other series of related 
transactions in a business combination involving the Company or 
any Subsidiary of the Company or any other proposal or offer to 
enter into a Third Party Business Combination (as defined in 
Section 8.3(b)), and "Superior Proposal" shall mean, with respect 
to the Company, any Business Combination Proposal pursuant to 
which a Third Party would, or would have the right to, acquire 
more than 25% of the outstanding voting capital stock of the 
Company and which the Board of Directors of the Company 
reasonably determines, based upon advice of its financial 
advisors, is financially superior than the transactions 
contemplated hereby and is likely to be consummated.

     (b) In addition to the obligations of the Company set 
forth in Section 5.6(a), the Company shall promptly advise Buyer 
of any request for information or of any Business Combination 
Proposal, or any inquiry with respect to or which appears to be 
intended to or could reasonably be expected to lead to any 
Business Combination Proposal, the material terms and conditions 
of such request, Business Combination Proposal or inquiry, and 
the identity of the person or entity making any such request, 
Business Combination Proposal or inquiry.  The Company shall keep 
Buyer fully informed of the status and details of any such 
request, Business Combination Proposal or inquiry and shall 
promptly furnish Buyer a copy of any written proposal in 
connection therewith.
 
     Section 5.7.  Transfer Restriction.  Until the earlier 
to occur of (i) the second anniversary of the issuance of the 
Warrant and (ii) the date on which a bona fide Business 
Combination Proposal is publicly announced or a proxy 
solicitation for control of the Company's Board of Directors is 
initiated by any person or entity (other than Buyer, each member 

thereof, any affiliates of such 

                               29
<PAGE>

members (other than of WPV) and  the general partnership that acts
as a general partner of WPV),  Buyer shall not sell, transfer or
assign the Warrant other than  to any members of Buyer or to any
affiliate of Buyer or such  members.
 
     Section 5.8.  Director and Officer Indemnification and 
Insurance.  From the date hereof through the third anniversary of 
the Closing Date and for so long as any claim asserted prior to 
such date has not been fully adjudicated by a court of competent 
jurisdiction, the Company (i) shall at all times maintain 
liability insurance coverage with respect to each of the 
Company's and its subsidiaries' respective current and former 
directors and officers and persons serving in a fiduciary 
capacity at the direction of the board of directors or of any 
officer of the Company or any of its subsidiaries (at least to 
the extent covered by the current Company liability insurance 
policies), insuring each such individual against liability for 
their actions in such capacities occurring prior to the Closing 
and in scope of coverage and in amounts and having deductibles at 
least equivalent to that maintained by the Company on the date 
hereof and otherwise reasonably comparable to the coverage 
maintained by the Company on the date hereof and (ii) shall not 
amend or modify any of the provisions of Article Eight of the 
Company's Restated Certificate of Incorporation or Article 6 of 
the Company's By-laws in any manner that would adversely affect 
such individuals, unless required by law.
 
     Section 5.9.  Board of Directors.  The individuals set 
forth on Schedule 5.9 hereto (the "Continuing Directors"), 
subject to their election at the Company Meeting by the holders 
of Company Common Stock as contemplated by Section 5.3 and to the 
applicable provisions of the Restated Certificate of 
Incorporation and By-laws of the Company, shall be the directors 
of the Company until their respective successors shall be duly 
elected or appointed and qualified.  A majority of the Continuing 
Directors set forth on Schedule 5.9 shall be designated by Buyer 
(the "Designated Directors").  Schedule 5.9 will be provided 
subsequent to the date hereof but prior to the filing of the 
preliminary Company Proxy Statement, and the Designated Directors 
set forth thereon shall be approved by the Company's Board of 
Directors, subject only to their fiduciary duties.

                               30
<PAGE>

     Section 5.10.  Redemption of Company Preferred Stock.  
Effective upon the Closing, the Company shall duly cause all of 
the shares of the Company Preferred Stock then outstanding to be 
redeemed for cash, including payment of all accumulated and 

unpaid dividends thereon, pursuant to the terms of the Company's 
Restated Certificate of Incorporation.
 
     Section 5.11.  Expenses.  The expenses incurred (or to 
be incurred) by the Company or its subsidiaries at any time from 
the commencement of discussions among the parties hereto and 
their representatives in connection with the transactions 
contemplated hereby (including, without limitation, the proposed 
transactions that ultimately evolved into the transactions 
contemplated hereby) through the Closing Date relating to (i) 
severance and related costs in respect of employees located at 
444 Madison Avenue and payments made for non-compete agreements 
and all fees and commissions (including expenses) payable to Bear 
Stearns and Jefferies and (ii) any independent committees of the 
Company's Board of Directors, shall not exceed $3,925,000 in the 
aggregate.

     Section 5.12.  Related Party Transactions.  Except as 
set forth in Section 5.12 of the Company Disclosure Schedule, any 
and all transactions set forth in Section 3.23 of the Company 
Disclosure Schedule between the Company or any of its 
subsidiaries and any of the persons or entities described in 
clauses (i), (ii) and (iii) of Section 3.23 shall be canceled by 
the Closing Date such that the Company and its subsidiaries will 
have no rights to any assets or properties of such persons or 
entities or obligations whatsoever with respect to such 
transactions, and such other persons or entities will have no 
rights to any assets or property (including Intellectual 
Property) of the Company or any of its subsidiaries or 
obligations whatsoever with respect to such transactions.

     Section 5.13.  Moore Termination.  The Company shall 
deliver to Buyer prior to the Closing Date copies of written 
agreements duly executed by the Company (or the appropriate 
subsidiary of the Company) and Moore, in form and substance 
reasonably satisfactory to Buyer, implementing the terms of the 
termination of Moore as described in Section 3.9(c) of the 
Company Disclosure Schedule.

                               31

<PAGE>

                           ARTICLE VI.

                      CONDITIONS PRECEDENT

     Section 6.1.  Conditions to Each Party's Obligation to 
Effect the Sale and Purchase.  The respective obligations of each 
party to effect the transactions contemplated by this Agreement 
shall be subject to the satisfaction on or prior to the Closing 
Date of the following conditions, any one or more of which may be 
waived in a writing executed by Buyer and the Company subject to 
and in accordance with Section 7.4 hereof:


     (a) This Agreement and the other Company Voting 
Matters shall have been approved and adopted by the requisite 
vote of the holders of the Company Common Stock.

     (b) The waiting period applicable to the consummation 
of the sale and purchase of the New Preferred Shares under the 
HSR Act shall have expired or been terminated.

     (c) No preliminary or permanent injunction or other 
order by any federal or state court in the United States which 
prevents the consummation of the transactions contemplated hereby 
shall have been issued and remain in effect, and no other legal 
proceedings, challenge or litigation challenging the legality of 
or threatening the consummation of, or otherwise arising out of, 
the transactions contemplated hereby or seeking an injunction in 
order to prevent the consummation of the transactions 
contemplated hereby shall be pending.

     (d) The amendments to the Stock Option Plan adopted by 
the Company's Board of Directors on the date hereof and the 
Company's Incentive Bonus Plan in the form delivered to Buyer on 
the date hereof shall have been approved by the Company's Board 
of Directors (and such approval shall not have been modified or 
rescinded) and by the requisite vote of the holders of Company 
Common Stock in a manner that complies with the requirements of 
Rule 16b-3 of the Exchange Act and Section 162(m) of the Code.

     Section 6.2.  Conditions to Obligation of the Company 
to Effect the Sale and Purchase.  The obligation of the Company 
to effect the transactions contemplated by this Agreement shall 
be subject to the satisfaction on or prior to the Closing Date of 
the additional following conditions, unless waived in writing by 
the Company in accordance with Section 7.4 hereof:

                               32

<PAGE>

     (a) Buyer shall have performed in all material 
respects its agreements contained in this Agreement required to 
be performed on or prior to the Closing Date, and the 
representations and warranties of Buyer contained in this 
Agreement shall be true in all respects when made and on and as 
of the Closing Date as if made on and as of such date (except to 
the extent they are expressly made as of another specific date 
and except if any breaches of such representations and warranties 
have not, in the aggregate, resulted in, and would not reasonably 
be expected to result in, a Buyer Material Adverse Effect), and 
the Company shall have received, on behalf of Buyer, a 
certificate executed by an authorized member of Buyer to that 
effect.  For purposes of this Section 6.2(a), all representation 
and warranties qualified by materiality shall not be deemed to be 
so qualified.


     (b) All permits, consents, authorizations, approvals, 
registrations, qualifications, designations and declarations set 
forth in Section 2.2 of the Buyer Disclosure Schedule shall have 
been obtained, and, to the extent required to be submitted prior 
to the Closing, all filings and notices set forth in Section 2.2 
of the Buyer Disclosure Schedule shall have been submitted by 
Buyer.

     (c) The Company shall have received an opinion of 
Willkie Farr & Gallagher relating to certain matters set forth in 
Article II, substantially in the form of Exhibit D attached 
hereto.

     Section 6.3.  Conditions to Obligations of Buyer to 
Effect the Sale and Purchase.  The obligations of Buyer to effect 
the transactions contemplated by this Agreement shall be subject 
to the satisfaction on or prior to the Closing Date of the 
additional following conditions, unless waived in writing by 
Buyer in accordance with Section 7.4 hereof:

     (a) The Company shall have performed in all material 
respects its agreements contained in this Agreement required to 
be performed on or prior to the Closing Date, and the 
representations and warranties of the Company contained in this 
Agreement shall be true in all respects when made and on and as 
of the Closing Date as if made on and as of such date (except to 
the extent they are expressly made as of another specific date 
and except if any breaches of such representations and warranties 
have not, in the aggregate, resulted in, and would not reasonably 
be expected to result in, a Company Material Adverse Effect) and 
Buyer shall have received a certificate executed by the Chief 
Executive Officer and the Chief Financial Officer of the Company 
on behalf of the Company to that effect.  For purposes of this 
Section 6.3(a), all representation and warranties qualified by 
materiality shall not be deemed to be so qualified.

                               33

<PAGE>

     (b) All permits, consents, authorizations, approvals, 
registrations, qualifications, designations and declarations set 
forth in Sections 3.4 and 6.3(b) of the Company Disclosure 
Schedule shall have been obtained and, to the extent required to 
be submitted prior to the Closing, all filings and notices set 
forth in Sections 3.4 and 6.3(b) of the Company Disclosure 
Schedule shall have been submitted by the Company.

     (c) Neither the Board of Directors of the Company nor 
any committee thereof shall have amended, modified, rescinded or 
repealed the recommendation of the Company's Board of Directors 
to the stockholders of the Company to approve the adoption of 
this Agreement, and neither the Board of Directors of the Company 

nor any committee thereof shall have adopted any other 
resolutions in connection with this Agreement and the 
transactions contemplated hereby inconsistent with such 
recommendation of the consummation of the transactions 
contemplated hereby.

     (d) The Registration Rights Agreement shall have been 
entered into by the Company.

     (e) Buyer shall have received opinions from Milbank, 
Tweed, Hadley & McCloy, substantially in the form of Exhibit E 
attached hereto.

     (f) The Irrevocable Proxies, dated as of even date 
herewith, between Buyer and each of Bernstein and certain of his 
affiliates (the "Irrevocable Proxies") shall be in full force and 
effect and no representation, warranty, covenant or agreement set 
forth therein shall have been breached in any material respect on 
the part of Bernstein or any of his affiliates, as the case may 
be.

                          ARTICLE VII.

                TERMINATION, AMENDMENT AND WAIVER

     Section 7.1.  Termination.  This Agreement may be 
terminated at any time prior to the Closing, whether before or 
after approval of the Company Voting Matters by the stockholders 
of the Company:

     (a) by mutual consent of the members of Buyer and the 
Board of Directors of the Company;

     (b) by either Buyer or the Company if the transactions 
contemplated by this Agreement shall not have been consummated on 
or before May 1, 1996 (provided the terminating party is not 
otherwise (i) in material breach of its covenants or agreements

                               34

<PAGE>

under this Agreement or (ii) in breach (determined without regard 
to any materiality qualifier therein) of its representations and 
warranties contained in this Agreement such that such breaches of 
representations and warranties, in the aggregate, have resulted, 
or would reasonably be expected to result in (A) if Buyer is the 
terminating party, a Buyer Material Adverse Effect or (B) if the 
Company is the terminating party, a Company Material Adverse 
Effect);

     (c) by the Company if any of the conditions specified 
in Sections 6.1 or 6.2 have not been met or waived by the Company 
at such time as such condition is no longer capable of 

satisfaction, including the failure to obtain any required 
approval of the Company Voting Matters at a duly held meeting of 
stockholders or at an adjournment thereof (provided the Company 
is not otherwise (i) in material breach of its covenants or 
agreements under this Agreement or (ii) in breach (determined 
without regard to any materiality qualifier therein) of its 
representations and warranties contained in this Agreement such 
that such breaches of representations and warranties, in the 
aggregate, have resulted, or would reasonably be expected to 
result in, a Company Material Adverse Effect, and provided 
further that the failure to obtain such approval is not due to a 
breach by Bernstein or any of his affiliates of their respective 
obligations under the Irrevocable Proxies);

     (d) by Buyer if any of the conditions specified in 
Sections 6.1 or 6.3 have not been met or waived by Buyer at such 
time as such condition is no longer capable of satisfaction, 
including the failure to obtain any required approval of the 
Company's stockholders at the Company Meeting or at an 
adjournment thereof (provided Buyer is not otherwise (i) in 
material breach of its covenants or agreements under this 
Agreement or (ii) in breach (determined without regard to any 
materiality qualifier therein) of its representations and 
warranties contained in this Agreement such that such breaches of 
representations and warranties, in the aggregate, have resulted, 
or would reasonably be expected to result in, a Buyer Material 
Adverse Effect);

     (e) by either Buyer or the Company if there has been a 
breach on the part of the other of any of (i) its covenants or 
agreements under this Agreement in a material respect or (ii) its 
representations and warranties contained in this Agreement 
(determined without regard to any materiality qualifier therein) 
such that such breaches of representations and warranties, in the 
aggregate, have resulted, or would reasonably be expected to 
result in, (A) if Buyer is the terminating party, a Company 
Material Adverse Effect or (B) if the Company is the terminating 
party, a Buyer Material Adverse Effect), or by Buyer if there has 
been a material breach on the part of Bernstein or any of his 
affiliates of any representation, warranty, covenant or agreement 
set forth in any of the Irrevocable Proxies, which breach has not 

                               35
<PAGE>

been cured within fifteen business days following receipt by the 
breaching party of written notice of such breach;

     (f) by either Buyer or the Company upon written notice 
to the other party if any Governmental Entity of competent 
jurisdiction shall have issued a final permanent order enjoining 
or otherwise prohibiting the consummation of the transactions 
contemplated by this Agreement, and in any such case the time for 
appeal or petition for reconsideration of such order shall have 

expired without such appeal or petition being granted; or

     (g) by either Buyer or the Company if the Board of 
Directors of the Company reasonably determines that a Business 
Combination Proposal is likely to result in a Superior Proposal; 
provided, however, that termination of this Agreement under this 
Section 7.1(g) by the Company shall not be effective unless and 
until (i) simultaneously with such termination the Company enters 
into a definitive agreement to effect the Business Combination 
Proposal and (ii) the Company has made payment in full of the fee 
required in Section 8.3(b) hereof.

     Section 7.2.  Effect of Termination.  In the event of 
termination of this Agreement by either Buyer or the Company as 
provided above, this Agreement shall forthwith become void and 
(except for termination of this Agreement pursuant to Section 
7.1(e) resulting from a breach of a covenant set forth in this 
Agreement) there shall be no liability on the part of either the 
Company or Buyer or their respective officers or directors; 
provided that Section 3.17, the last sentence of Section 5.1, 
this Section 7.2 and Sections 8.3, 8.6 and 8.7 shall survive the 
termination.
 
     Section 7.3.  Amendment.  This Agreement may be amended 
by the parties hereto, by or pursuant to action taken by Buyer's 
members and the Company's Board of Directors, at any time before 
or after approval hereof by the stockholders of the Company, but, 
after such approval, no amendment shall be made which in any way 
materially adversely affects the rights of such stockholders, 
without the further approval of such stockholders.  This 
Agreement may not be amended except by an instrument in writing 
signed on behalf of each of the parties hereto.
 
     Section 7.4.  Waiver.  At any time prior to the 
Closing, the parties hereto, by or pursuant to action taken by 
Buyer's members and the Company's Board of Directors, may (i) 
extend the time for the performance of any of the obligations or 
other acts of the other parties hereto, (ii) waive any 
inaccuracies in the representations and warranties of any other 
party contained herein or in any documents delivered pursuant 
hereto by any other party and (iii) 

                               36

<PAGE>

waive compliance with any of  the agreements or conditions
contained herein; provided, however,  that no such waiver shall
materially adversely affect the rights  of the stockholders of the
Company or Buyer, as the case may be.   Any agreement on the part
of a party hereto to any such extension  or waiver shall be valid
if set forth in an instrument in writing  signed on behalf of such
party.



                          ARTICLE VIII.

                       GENERAL PROVISIONS

     Section 8.1.  Non-Survival of Representations, 
Warranties and Agreements.  All representations and warranties 
set forth in this Agreement shall terminate at the earlier of (x) 
the Closing and (y) termination of this Agreement in accordance 
with Article VII hereof.  All covenants and agreements set forth 
in this Agreement shall survive in accordance with their terms.
 
     Section 8.2.  Notices.  All notices or other 
communications under this Agreement shall be in writing and shall 
be given (and shall be deemed to have been duly given upon 
receipt) by delivery in person, by cable, telegram, telex or 
other standard form of telecommunications, or by registered or 
certified mail, postage prepaid, return receipt requested, 
addressed as follows:

               If to the Company:

               Western Publishing Group, Inc.
               444 Madison Avenue
               Suite 601
               New York, New York  10022
               Attention:  Richard A. Bernstein
               Telecopy No.:  (212) 888-5025

               With a copy to:
               
               James A. Cohen, Esq.
               Senior Vice President -
                Legal Affairs
               Western Publishing Group, Inc.
               444 Madison Avenue
               New York, New York  10022
               Telecopy No.:  (212) 888-5025
               
               and a copy to:

                               37

<PAGE>

               Milbank, Tweed, Hadley & McCloy
               One Chase Manhattan Plaza
               New York, New York  10005
               Attention:  Lawrence Lederman, Esq.
               Telecopy No.:  (212) 530-5219
               
               If to Buyer:
               
               Golden Press Holding, L.L.C.

               c/o Warburg, Pincus Ventures, L.P.
               466 Lexington Avenue
               New York, New York  10017
               Attention:  Joanne R. Wenig
               Telecopy No.:  (212) 878-9351
               
               With a copy to:
               
               Willkie Farr & Gallagher
               153 East 53rd Street
               New York, New York  10022
               Attention:  Jack H. Nusbaum, Esq.
               Telecopy No.:  (212) 821-8111


or to such other address as any party may have furnished to the 
other parties in writing in accordance with this Section 8.2.

     Section 8.3.  Expenses; Termination Fees.

     (a) Except in cases in which a fee is paid pursuant to 
Section 8.3(b), all costs, fees and expenses incurred in 
connection with this Agreement and the transactions contemplated 
hereby (collectively, "Expenses") shall be paid by the party 
incurring such costs and expenses, provided that (i) if the 
transactions contemplated by this Agreement are consummated or if 
they are not consummated as a result of a breach (determined 
without regard to any materiality qualifier therein) by the 
Company of any representation or warranty made as of the date 
hereof in this Agreement (such that such breach, in the 
aggregate, has resulted, or would reasonably be expected to 
result in, a Company Material Adverse Effect), all Expenses 
incurred by Buyer shall be paid by the Company and (ii) if the 
transactions contemplated by this Agreement are not consummated 
for any other reason, all Expenses incurred by Buyer from and 
after December 14, 1995 shall be paid by the Company, in each 
case not to exceed an aggregate amount of $4,000,000.

     (b) If (i) the transactions contemplated by this 
Agreement are not consummated as a result of a material breach by 
the Company of Section 5.6 hereof, (ii) the Agreement is 
terminated pursuant to Section 7.1(g) hereof, or (iii) a Third 
Party Business Combination (as defined below) shall occur either 

                               38
<PAGE>

prior to the termination of this Agreement pursuant to Section 
7.1(a), 7.1(b), 7.1(c) (other than by the Company as a result of 
the failure of a condition specified in Section 6.2 to be 
satisfied), 7.1(d) or 7.1(g) hereof or within nine months 
following the date this Agreement is terminated pursuant to 
Section 7.1(e) hereof (unless properly terminated by the Company 
pursuant to Section 7.1(e)), then the Company shall pay to Buyer, 

within five business days after receipt of a written request 
therefor in the case of clause (i) and immediately after the 
termination of this Agreement pursuant to Section 7.1(g) or the 
occurrence of a Third Party Business Combination in the case of 
clauses (ii) and (iii), respectively, an amount in same day funds 
equal to $2,000,000.  For purposes of this Agreement, the term 
"Third Party Business Combination" of the Company hereto means 
the occurrence of any of the following events:  (A) the Company 
or any Subsidiary of the Company is acquired by merger or 
otherwise by any person, entity or group, other than the other 
party hereto or any affiliate thereof (a "Third Party"); (B) the 
Company or any subsidiary of the Company enters into an agreement 
with a Third Party which contemplates the acquisition of 25% or 
more of the total assets of the Company and its subsidiaries 
taken as a whole; (C) the Company enters into a merger or other 
agreement with a Third Party which contemplates the acquisition 
of beneficial ownership of more than 25% of the outstanding 
shares of the Company Common Stock (or securities convertible 
thereinto or exercisable therefor); (D) a Third Party acquires 
more than 25% of the total assets of the Company and its 
subsidiaries taken as a whole; (E) a Third Party who, as of the 
date 10 days preceding the date hereof, beneficially owns less 
than 10% of the outstanding shares of the Company Common Stock 
obtains beneficial ownership of such number of shares of Company 
Common Stock such that it beneficially owns more than 25% of the 
outstanding shares of the Company Common Stock, or any person, 
entity or group which beneficially owns (or has the right to 
acquire) 10% or more of the outstanding shares of the Company 
Common Stock increases its beneficial ownership of the 
outstanding shares of Company Common Stock by 10% or more; (F) 
the Company adopts a plan of liquidation relating to more than 
25% of the total assets of the Company and its subsidiaries taken 
as a whole; (G) the Company repurchases more than 25% of the 
outstanding shares of the Company's capital stock; or (H) there 
is a public announcement or written proposal with respect to a 
plan or intention by the Company or a Third Party to effect any 
of the foregoing transactions (provided such transaction is 
consummated during the nine month period following such public 
announcement or written proposal).  For purposes of this 
Agreement, the term "beneficial ownership" shall have the meaning 
set forth in Rule 13d-3 of the Exchange Act.

     Section 8.4.  Publicity.  So long as this Agreement is 
in effect, Buyer and 

                               39
<PAGE>

the Company agree to consult with each other  in issuing any press
release or otherwise making any public  statement with respect to
the transactions contemplated by this  Agreement, and none of them
shall issue any press release or make  any public statement prior
to such consultation.  The  commencement of litigation relating to
this Agreement or the  transactions contemplated hereby or any

proceedings in connection  therewith shall not be deemed a
violation of this Section 8.4.
 
     Section 8.5.  Specific Performance.  The parties hereto 
agree that irreparable damage would occur in the event that any 
of the provisions of this Agreement were not performed in 
accordance with their specific terms or were otherwise breached.  
It is accordingly agreed that the parties shall be entitled to an 
injunction or injunctions to prevent breaches of this Agreement 
and to enforce specifically the terms and provisions hereof in 
any court of the United States or any state having jurisdiction, 
this being in addition to any other remedy to which they are 
entitled at law or in equity.
 
     Section 8.6.  Interpretation.  The headings contained 
in this Agreement are for reference purposes only and shall not 
affect in any way the meaning or interpretation of this 
Agreement.
 
     Section 8.7.  Miscellaneous.  This Agreement (including 
the documents, exhibits, schedules and instruments referred to 
herein), together with the Confidentiality Agreement, 
(i) constitutes the entire agreement and supersedes all other 
prior agreements and understandings, both written and oral, among 
the parties, or any of them, with respect to the subject matter 
hereof, (ii) except for certain persons under Section 5.8 hereof, 
is not intended to confer upon any other person or entity any 
rights or remedies hereunder and shall be binding upon and inure 
to the benefit solely of each party hereto, and their respective 
successors and assigns, (iii) shall not be assigned by operation 
of law or otherwise, and (iv) shall be governed in all respects, 
including validity, interpretation and effect, by the laws of the 
State of New York (without giving effect to the provisions 
thereof relating to conflicts of law); provided, however, that 
the law of the State of Delaware shall govern as to internal 
corporate matters.  This Agreement may be executed in any number 
of counterparts which together shall constitute a single 
agreement.

                               40

<PAGE>

     IN WITNESS WHEREOF, each of Buyer and the Company has 
caused this Agreement to be duly signed on its behalf all as of 
the date first written above.

                                       GOLDEN PRESS HOLDING, L.L.C.

                                       By: WARBURG, PINCUS VENTURES, L.P.
                                           Member




                                       By: 
                                           ----------------------------  
                                           Name:
                                           Title:  General Partner



                                       WESTERN PUBLISHING GROUP, INC.



                                       By: 
                                           ----------------------------  
                                           Name:
                                           Title: 

                               41


<PAGE>
                                                                   EXHIBIT A

              CERTIFICATE OF DESIGNATIONS, NUMBER, VOTING POWERS,
                 PREFERENCES AND RIGHTS OF SERIES B CONVERTIBLE
                                PREFERRED STOCK
                                       OF
                        [WESTERN PUBLISHING GROUP, INC.]


                         Pursuant to Section 151 of the
                General Corporation Law of the State of Delaware

                  The undersigned DOES HEREBY CERTIFY that the following
resolution was duly adopted by the Board of Directors of [Western Publishing
Group, Inc.], a Delaware corporation (hereinafter called the "Corporation"),
with the preferences and rights set forth therein relating to dividends,
conversion, redemption, dissolution and distribution of assets of the
Corporation having been fixed by the Board of Directors pursuant to authority
granted to it under Article FOURTH of the Corporation's Certificate of
Incorporation and in accordance with the provisions of Section 151 of the
General Corporation Law of the State of Delaware:

                  RESOLVED: That, pursuant to authority conferred upon the Board
of Directors by the Certificate of Incorporation of the Corporation, the Board
of Directors hereby authorizes the issuance of 13,000 shares of Series B
Convertible Preferred Stock of the Corporation, and hereby fixes the
designations, powers, preferences and relative, participating, optional or other
special rights, and the qualifications, limitations or restrictions thereof, of
such shares, in addition to those set forth in the Certificate of Incorporation
of the Corporation, as follows:

                  1.  DESIGNATION AND AMOUNT.  The shares of such series shall
be designated "Series B Convertible Preferred Stock" (the "Series B Preferred
Stock") and the number of shares constituting such series shall be 13,000.

                  2.  DIVIDENDS.

                  (a) The holders of Series B Preferred Stock (i) shall receive
on the first day of February, May, August and November (each a "Dividend Date")
of each twelve-month period following the date of initial issuance of the Series
B Preferred Stock (the "Initial Issuance Date") through the fourth anniversary
of the Initial Issuance Date, a stock dividend per share of Series B Preferred
Stock equal to a number of shares of Common Stock of the 

<PAGE>

Corporation ("Common Stock") determined by multiplying the Conversion Rate (as
determined pursuant to Sections 5 and 6 below) by .03 (such that at the initial
Conversion Rate the holders of the Series B Preferred Stock shall receive in the
aggregate 195,000 shares of Common Stock on a quarterly basis, resulting in the
receipt of an aggregate of 780,000 shares of Common Stock in each of the first
four years after the Initial Issuance Date, subject to adjustment in the event
of any dividend, stock split, stock distribution or combination with respect to

any such shares), provided, however, that (x) in the event that the product of
the number of shares of Common Stock per share of Series B Preferred Stock to be
distributed in any quarter and the Market Price (as defined below) (the
"Dividend Value") is less than $93.75, then, in addition to such shares of
Common Stock, the holders shall receive on such date, out of legally available
funds of the Corporation, cash per share of Series B Preferred Stock in an
amount equal to the excess of $93.75 over the Dividend Value, compounded
quarterly, and (y) in the event that the Dividend Value exceeds $187.50, then
the number of shares of Common Stock to be so distributed shall be reduced by an
amount sufficient to cause the Dividend Value to equal $187.50 (subject in each
case to adjustment in the event of any dividend, stock split, stock distribution
or combination with respect to any such shares), and (ii) shall be entitled to
receive thereafter, beginning on the first to occur of the first day of
February, May, August or November after the fourth anniversary of the Initial
Issuance Date, when and as declared, out of legally available funds of the
Corporation, cash dividends (computed on the basis of a 360-day year of twelve
30-day months) at the rate of $150 per share (subject to adjustment in the event
of any dividend, stock split, stock distribution or combination with respect to
any such shares), compounded quarterly, payable quarterly on the first day of
February, May, August and November of each twelve-month period after the fourth
anniversary of the Initial Issuance Date, on a pari passu basis with the Series
A Preferred Stock of the Corporation (the "Series A Preferred Stock") (such
stock and any other class or series of the preferred stock of the Corporation
which shall rank with respect to the payment of dividends on a parity with the
Series B Preferred Stock being referred to hereinafter, collectively, as "Parity
Stock") and before any dividends shall be set apart for or paid upon the Common
Stock or any other stock ranking with respect to the payment of dividends junior
to the Series B Preferred Stock (such stock being referred to hereinafter
collectively as "Junior Stock") in any year. All dividends declared upon Series
B Preferred Stock shall be declared pro rata per share.

                                       2

<PAGE>

                  For purposes of this Section 2, the term "Market Price" shall
mean the average closing price of a share of Common Stock for the ten
consecutive trading days immediately preceding the Dividend Date or the
conversion date, as the case may be, as reported on the principal national
securities exchange on which the shares of Common Stock or securities are listed
or admitted to trading or, if not listed or admitted to trading on any national
securities exchange, the average of the closing bid and asked prices during such
ten trading day period in the over-the-counter market as reported by the Nasdaq
National Market or any comparable system, or, if no such firm is then engaged in
the business of reporting such prices, as reported by The Wall Street Journal,
or, if not so reported, as furnished by any member of the National Association
of Securities Dealers, Inc. selected by the Corporation or, if the shares of
Common Stock or securities are not publicly traded, the Market Price for such
date shall be the fair market value thereof determined jointly by the
Corporation and the holders of record of a majority of the Series B Preferred
Stock then outstanding; provided, however, that if such parties are unable to
reach agreement within a reasonable period of time, the Market Price shall be
determined in good faith by an independent investment banking firm selected
jointly by the Corporation and the holders of record of a majority of the Series

B Preferred Stock then outstanding or, if that selection cannot be made within
ten days, by an independent investment banking firm selected by the American
Arbitration Association in accordance with its rules, and provided further, that
the Corporation shall pay all of the fees and expenses of any third parties
incurred in connection with determining the Market Price.

                  (b) Dividends on the Series B Preferred Stock shall be
cumulative, whether or not in any fiscal year there shall be net profits or
surplus available for the payment of dividends in such fiscal year, so that if
in any fiscal year or years, dividends in whole or in part are not paid upon the
Series B Preferred Stock, (i) unpaid dividends shall accumulate and no sums in
any years shall be paid to the holders of the Junior Stock until all dividends
payable on the Series B Preferred Stock have been paid in full, and (ii) no full
dividends shall be declared or paid or set apart for payment on any Parity Stock
for any period unless full cumulative dividends have been or contemporaneously
are declared and paid or declared and a sum sufficient for the payment thereof
set apart for such payment on the Series B Preferred Stock for all dividend
payment periods terminating on or prior to the date of payment of such full
cumulative dividends. If at any time the Corporation shall have failed to pay
full dividends which have accrued (whether or not earned or declared) on the
shares of the Series B Preferred Stock and any other Parity Stock, all dividends
(other than Series B Preferred 

                                       3

<PAGE>

Stock dividends paid in shares of Common Stock) declared upon shares of the
Series B Preferred Stock and any other Parity Stock shall be declared pro rata
so that the amount of dividends declared per share on the Series B Preferred
Stock and such other Parity Stock shall in all cases bear to each other the same
ratio that accrued dividends per share on the Series B Preferred Stock and other
such Parity Stock bear to each other.

                  3.  LIQUIDATION, DISSOLUTION OR WINDING UP.

                  (a) In the event of any voluntary or involuntary liquidation,
dissolution or winding up of the Corporation, the holders of shares of Series B
Preferred Stock then outstanding shall be entitled to be paid out of the assets
of the Corporation available for distribution to its stockholders, after and
subject to the payment in full of all amounts required to be distributed to the
holders of any other Preferred Stock of the Corporation ranking on liquidation
prior and in preference to the Series B Preferred Stock (such Preferred Stock
being referred to hereinafter as "Senior Preferred Stock") upon such
liquidation, dissolution or winding up, but before any payment shall be made to
the holders of Junior Stock, an amount equal to $5,000 per share plus any
dividends thereon cumulated or accrued but unpaid, whether or not declared
(subject to adjustment in the event of any stock dividend, stock split, stock
distribution or combination with respect to such shares). If upon any such
liquidation, dissolution or winding up of the Corporation the remaining assets
of the Corporation available for the distribution to its stockholders after
payment in full of amounts required to be paid or distributed to holders of
Senior Preferred Stock shall be insufficient to pay the holders of shares of
Series B Preferred Stock the full amount to which they shall be entitled, the

holders of shares of Series B Preferred Stock and shares of Parity Stock shall
share ratably in any distribution of the remaining assets and funds of the
Corporation in proportion to the respective amounts which would otherwise be
payable in respect to the shares held by them upon such distribution if all
amounts payable on or with respect to said shares were paid in full.

                  (b) After the payment of all preferential amounts required to
be paid to the holders of Senior Preferred Stock, Series B Preferred Stock and
Parity Stock and any other series of Preferred Stock upon the dissolution,
liquidation or winding up of the Corporation, the holders of shares of Common
Stock then outstanding shall be entitled to receive the remaining assets and
funds of the Corporation available for distribution to its stockholders.

                                       4

<PAGE>

                  (c) The merger or consolidation of the Corporation into or
with another corporation, the merger or consolidation of any other corporation
into or with the Corporation, or the sale, conveyance, mortgage, pledge or lease
of all or substantially all the assets of the Corporation shall not be deemed to
be a liquidation, dissolution or winding up of the Corporation for purposes of
this Section 3.

                  4.  VOTING.

                  (a) Each issued and outstanding share of Series B Preferred
Stock shall be entitled to the number of votes equal to the number of shares of
Common Stock into which each such share of Series B Preferred Stock is
convertible (as adjusted from time to time pursuant to Section 5 thereof), at
each meeting of stockholders of the Corporation with respect to any and all
matters presented to the stockholders of the Corporation for their action or
consideration, including, without limitation, the election of all directors (the
"Non-Series B Directors") other than those as to which the Series B Preferred
Stock has rights voting separately as a class as set out in paragraphs (b) and
(c) below. Except as provided by law, by the provisions of paragraphs (b), (c)
and (d) below or by the provisions establishing any other series of Preferred
Stock, holders of Series B Preferred Stock, and of any other outstanding
Preferred Stock that is entitled to vote together with the holders of Common
Stock as a single class, shall vote together with the holders of Common Stock as
a single class.

                  (b) In addition to the right of the holders of Series B
Preferred Stock to vote together with the holders of Common Stock as a single
class with respect to the election of the Non-Series B Directors, for as long as
at least (i) 40% of the shares of Series B Preferred Stock issued on the Initial
Issuance Date (after taking into account any adjustments provided for
hereunder)(the "Initial Series B Shares") are owned by Golden Press Holding,
L.L.C. ("GP Holding"), any of its members, any Affiliates (as defined below) of
such members (other than of Warburg, Pincus Ventures, L.P. ("WPV")) and the
general partnership that acts as a general partner of WPV (GP Holding, its
members, such Affiliates, WPV and such general partnership being herein
collectively referred to as the "GP Holding Parties"), the holders of Series B
Preferred Stock shall have the exclusive right, voting separately 


                                       5
<PAGE>

as a class, to elect one-third of the members of the Corporation's Board of
Directors (herein referred to as the "Series B Directors"), (ii) 30% of the
Initial Series B Shares are owned by GP Holding Parties, the holders of Series B
Preferred Stock shall have the exclusive right, voting separately as a class, to
elect two Series B Directors, and (iii) 20% of the Initial Series B Shares are
owned by GP Holding Parties, the holders of Series B Preferred Stock shall have
the exclusive right, voting separately as a class, to elect one Series B
Director. In case such number of members calculated pursuant to clause (i) of
the immediately preceding sentence is not an integer, the number of Series B
Directors shall be rounded up to the next integer. All such Series B Directors
shall be elected by the affirmative vote of the holders of record of a majority
of the outstanding shares of Series B Preferred Stock either at meetings of
stockholders at which directors are elected, a special meeting of holders of
Series B Preferred Stock or by written consent without a meeting in accordance
with the General Corporation Law of Delaware. Each Series B Director so elected
shall serve for a term of one year and until his successor is elected and
qualified, provided, however, that promptly upon any decrease in the number of
Series B Directors that the holders of the Series B Preferred Stock are entitled
to elect pursuant to the first sentence of this paragraph (b), the appropriate
number of Series B Directors shall resign from the Corporation's Board of
Directors. Any vacancy in the position of a Series B Director, other than
pursuant to the proviso in the immediately preceding sentence, may be filled
only by the holders of the Series B Preferred Stock. Each Series B Director may,
during his term of office, be removed at any time, with or without cause, by and
only by the affirmative vote, at a special meeting of holders of Series B
Preferred Stock called for such purpose, or the written consent, of the holders
of record of a majority of the outstanding shares of Series B Preferred Stock.
Any vacancy created by such removal may also be filled at such meeting or by
such consent. On the Initial Issuance Date, the Board of Directors of the
Corporation shall consist of nine members. For purposes hereof, "Affiliates"
shall include persons included under the definition thereof in Rule 405 under
the Securities Act of 1933, as amended, immediate family members and trusts, 25%
or more of the beneficial interests of which are owned by such persons or one or
more of their immediate family members.

                  (c) In addition to any other rights provided by law, for as
long as at least one-half (1/2) of the Initial Series B Shares are owned by GP
Holding Parties, the Corporation shall not (nor shall it, in the case of clauses
(ii), (iii), (iv) and (v), permit any of its subsidiaries to), without first
obtaining the affirmative vote or written consent of the holders of record of a
majority of the shares of the Series B Preferred Stock, voting as a separate
class:

                  (i) amend or repeal any provision of the Corporation's
         Certificate of Incorporation or By-Laws, including without 

                                       6

<PAGE>

         limitation a change in the number of members of the Board of Directors

         of the Corporation;

                  (ii) authorize or effect the incurrence or issuance of any
         Indebtedness (as defined below) (other than pursuant to an agreement to
         incur the same which has been approved in writing by holders of a
         majority of outstanding shares of Series B Preferred Stock, and other
         than pursuant to that certain Credit Agreement, dated September 29,
         1995, between Western Publishing Company, Inc. and Heller Financial,
         Inc.) or shares of capital stock or rights to acquire capital stock
         other than, in the case of shares of Common Stock, (x) options to
         acquire up to 1,874,300 shares of Common Stock issued to employees of
         the Corporation pursuant to the Amended and Restated 1986 Employee
         Stock Option Plan of the Corporation (the "Stock Option Plan") or (y)
         thereafter approved with the consent of the holders of record of a
         majority of the then outstanding shares of Series B Preferred Stock;
         provided, however, that the incurrence of Indebtedness among the
         Corporation and its subsidiaries shall not require such consent;

                  (iii) authorize or effect (A) in one or in a series of two or
         more related transactions, any sale, lease, license, transfer or other
         disposition of assets for consideration in excess of $5,000,000 (other
         than in the ordinary course of business or among the Corporation and
         its subsidiaries); (B) any merger or consolidation or other
         reorganization involving the Corporation or any of its subsidiaries
         (other than with one another or in respect of which the aggregate
         consideration paid to or received by the Corporation or its
         subsidiaries is less than $5,000,000) or (C) a liquidation, winding up,
         dissolution or adoption of any plan for the same other than the
         liquidation, winding up, dissolution or adoption of any plan for the
         same of a subsidiary into the Corporation or another subsidiary
         thereof;

                  (iv) authorize or effect, in one or in a series of two or more
         related transactions, (A) any acquisition or lease of assets or (B) any
         license of patent, trademark or other rights relating to any
         intellectual property, in each case, that involves by its terms a per
         annum payment in excess of $5,000,000 as determined in good faith by
         the Corporation's Board of Directors, other than among the Corporation
         and its subsidiaries or in the ordinary course of business; or

                  (v) terminate the employment of the chief executive officer 
         of the Corporation.

                                           7

<PAGE>

For purposes of this Section 4(c), "Indebtedness" means liability for borrowed
money or the deferred purchase price of property or services (except payables
arising in the ordinary course of business) and including any guaranties
thereof.

                  Notwithstanding anything in paragraphs (b) or (c) to the
contrary, in the event that the shares of Series B Preferred Stock are held by

more than 10 holders, then (i) the right of the holders of Series B Preferred
Stock to vote separately as a class to elect the Series B Directors shall
terminate, and the holders of the Series B Preferred Stock shall have the right
to vote together with the holders of Common Stock with respect to the election
of all directors as set forth in paragraph (a) above and (ii) the restrictions
on the Corporation set forth in this paragraph (c) shall terminate, provided
that for purposes of this sentence, each member of GP Holding (other than WPV)
together with the Affiliates of such member shall be deemed to be one holder (if
such member or Affiliate directly owns shares of Series B Preferred Stock) and
WPV and the general partnership that acts as a general partner of WPV together
shall be deemed to be one holder (if any such entity directly owns shares of
Series B Preferred Stock).

                  (d) The Corporation shall not amend, alter or repeal the
preferences, special rights or other powers of the Series B Preferred Stock so
as to affect adversely the Series B Preferred Stock, without the written consent
or affirmative vote of the holders of record of at least a majority of the then
outstanding aggregate number of shares of such adversely affected Series B
Preferred Stock, given in writing or by vote at a meeting, consenting or voting
(as the case may be) separately as a class. For this purpose, without limiting
the generality of the foregoing, the authorization or issuance of any series of
Preferred Stock with preference or priority over, or being on a parity with, the
Series B Preferred Stock as to the right to receive either dividends or amounts
distributable upon liquidation, dissolution or winding up of the Corporation
shall be deemed so to affect adversely the Series B Preferred Stock.

                  5. OPTIONAL CONVERSION. Each share of Series B Preferred Stock
may be converted at any time from and after the Initial Issuance Date, at the
option of the holder thereof, in the manner hereinafter provided, into
fully-paid and nonassessable shares of Common Stock, provided, however, that on
any redemption of any Series B Preferred Stock or any liquidation of the
Corporation, the right of conversion shall terminate at the close of business on
the date fixed for such redemption or for the payment of any amounts
distributable on liquidation to the holders of Series B Preferred Stock, as the
case may be 

                                       8
<PAGE>

(unless the Corporation defaults upon the payment due upon such redemption or
liquidation).

                  (a) The applicable conversion rate ("Conversion Rate") and
conversion price ("Conversion Price") of the Series B Preferred Stock from time
to time in effect is subject to adjustment as hereinafter provided. The initial
Conversion Rate shall be 500 shares of Common Stock for each one share of Series
B Preferred Stock surrendered for conversion representing an initial Conversion
Price (for purposes of Section 6) of $10.00 per share of Common Stock. Exercise
of the conversion right set forth herein by the exercising holder shall not
extinguish such holder's right to receive, and of the Corporation's obligation
to pay, any and all accrued but unpaid dividends, whether or not declared, up to
and including the time of conversion in respect of any shares of Series B
Preferred Stock then being converted. In the event any such accrued but unpaid
dividends are not paid at the time of such conversion, interest on the unpaid
amount of such dividends shall continue to accrue at the rate of 12% per annum,

compounded quarterly, until such amount is paid.

                  (b) The Corporation shall not issue fractions of shares of
Common Stock upon conversion of Series B Preferred Stock or scrip in lieu
thereof. If any fraction of a share of Common Stock would, except for the
provisions of this paragraph (b), be issuable upon conversion of any Series B
Preferred Stock, the Corporation shall in lieu thereof pay to the person
entitled thereto an amount in cash equal to such fraction multiplied by the
Market Price of one share of Common Stock, calculated to the nearest
one-hundredth (1/100) of a share.

                  (c) Whenever the Conversion Rate and Conversion Price shall be
adjusted as provided in Section 6 hereof, the Corporation shall forthwith file
at each office designated for the conversion of Series B Preferred Stock, a
statement, signed by the Chairman of the Board, the President, any Vice
President or Treasurer of the Corporation, showing in reasonable detail the
facts requiring such adjustment and the Conversion Rate that will be effective
after such adjustment. The Corporation shall also cause a notice setting forth
any such adjustments to be sent by mail, first class, postage prepaid, to each
holder of record of Series B Preferred Stock at his or its address appearing on
the stock register. If such notice relates to an adjustment resulting from an
event referred to in paragraph 6(g), such notice shall be included as part of
the notice required to be mailed and published under the provisions of paragraph
6(g) hereof.

                                       9

<PAGE>

                  (d) In order to exercise the conversion privilege, the holder
of record of any Series B Preferred Stock to be converted shall surrender his or
its certificate or certificates therefor to the principal office of the transfer
agent for the Series B Preferred Stock (or if no transfer agent is at the time
appointed, then the Corporation at its principal office), and shall give written
notice to the Corporation at such office that the holder elects to convert the
Series B Preferred Stock represented by such certificates, or any number
thereof. Such notice shall also state the name or names (with address) in which
the certificate or certificates for shares of Common Stock which shall be
issuable on such conversion shall be issued, subject to any restrictions on
transfer relating to shares of the Series B Preferred Stock or shares of Common
Stock upon conversion thereof. If so required by the Corporation, certificates
surrendered for conversion shall be endorsed or accompanied by written
instrument or instruments of transfer, in form satisfactory to the Corporation,
duly authorized in writing. The date of receipt by the transfer agent (or by the
Corporation if the Corporation serves as its own transfer agent) of the
certificates and notice shall be the conversion date. As soon as practicable
after receipt of such notice and the surrender of the certificate or
certificates for Series B Preferred Stock as aforesaid, the Corporation shall
cause to be issued and delivered at such office to such holder, or on his or its
written order, a certificate or certificates for the number of full shares of
Common Stock issuable on such conversion in accordance with the provisions
hereof and cash as provided in paragraph (b) of this Section 5 in respect of any
fraction of a share of Common Stock otherwise issuable upon such conversion.


                  (e) The Corporation shall at all times when the Series B
Preferred Stock shall be outstanding reserve and keep available out of its
authorized but unissued stock, for the purposes of effecting the conversion of
the Series B Preferred Stock, such number of its duly authorized shares of
Common Stock as shall from time to time be sufficient to effect the conversion
of all outstanding Series B Preferred Stock. Before taking any action which
would cause an adjustment reducing the Conversion Price below the then par value
of the shares of Common Stock issuable upon conversion of the Series B Preferred
Stock, the Corporation will take any corporate action which may, in the opinion
of its counsel, be necessary in order that the Corporation may validly and
legally issue fully-paid and nonassessable shares of such Common Stock at such
adjusted Conversion Price.

                  (f) All shares of Series B Preferred Stock which shall have
been surrendered for conversion as herein provided shall no longer be deemed to
be outstanding and all rights with respect to such shares, including the rights,
if any, to receive notices and 

                                      10

<PAGE>

to vote, shall forthwith cease and terminate except the right of the holder
thereof to receive payment of any accrued but unpaid dividends thereon and
shares of Common Stock in exchange therefor. Any shares of Series B Preferred
Stock so converted shall be retired and cancelled and shall not be reissued, and
the Corporation may from time to time take such appropriate action as may be
necessary to reduce the authorized Series B Preferred Stock accordingly.

                  6.  ANTI-DILUTION PROVISIONS.

                  (a) In order to prevent dilution of the right granted
hereunder, the Conversion Price shall be subject to adjustment from time to time
in accordance with this paragraph 6(a). At any given time the Conversion Price,
whether as the initial price of $10.00 per share or as last adjusted, shall be
that dollar (or part of a dollar) amount the payment of which shall be
sufficient at the given time to acquire one share of Common Stock upon
conversion of shares of Series B Preferred Stock. Upon each adjustment of the
Conversion Price pursuant to Section 6, the Conversion Rate shall be adjusted
such that the registered holders of shares of Series B Preferred Stock shall
thereafter be entitled to acquire upon exercise, at the Conversion Price
resulting from such adjustment, the number of shares of Common Stock obtainable
by multiplying the Conversion Price in effect immediately prior to such
adjustment by the number of shares of Common Stock acquirable immediately prior
to such adjustment and dividing the product thereof by the Conversion Price
resulting from such adjustment. For purposes of this Section 6, the term "Number
of Common Shares Deemed Outstanding" at any given time shall mean the sum of (x)
the number of shares of Common Stock outstanding at such time, (y) the number of
shares of Common Stock issuable assuming conversion at such time of the
Corporation's Series A Preferred Stock and Series B Preferred Stock and (z) the
number of shares of Common Stock deemed to be outstanding under subparagraphs
6(b)(1) to (9), inclusive, at such time.

                  (b) Except as provided in paragraph 6(c) or 6(f) below, if and

whenever on or after the Initial Issuance Date, the Corporation shall issue or
sell, or shall in accordance with subparagraphs 6(b)(1) to (9), inclusive, be
deemed to have granted, issued or sold, any shares of its Common Stock for a
consideration per share less than the Conversion Price in effect immediately
prior to the time of such grant, issue or sale, then forthwith upon such grant,
issue or sale (the "Triggering Transaction"), the Conversion Price shall,
subject to subparagraphs (1) to (9) of this paragraph 6(b), be reduced to the
Conversion Price (calculated to the nearest tenth of a cent) determined by
dividing:

                                      11

<PAGE>

                  (i) an amount equal to the sum of (x) the product derived by
         multiplying the Number of Common Shares Deemed Outstanding immediately
         prior to such Triggering Transaction by the Conversion Price then in
         effect, plus (y) the consideration, if any, received by the Corporation
         upon consummation of such Triggering Transaction, by

                  (ii) an amount equal to the sum of (x) the Number of Common
         Shares Deemed Outstanding immediately prior to such Triggering
         Transaction, plus (y) the number of shares of Common Stock granted,
         issued or sold (or deemed to be granted, issued or sold in accordance
         with subparagraphs 6(b)(1) to (9) hereof) in connection with such
         Triggering Transaction;

provided, however, that the Conversion Price shall not be so reduced if (A) for
so long as the holders of the Series B Preferred Stock have the right to elect
one or more Series B Directors pursuant to Section 4(b) hereof or to approve
certain transactions by the Corporation pursuant to Section 4(c) hereof, such
Triggering Transaction involves a grant, issuance or sale of Common Stock to any
GP Holding Party other than ratably to all holders of the Common Stock, and such
Triggering Transaction has not been approved by a majority of the Non-Series B
Directors (other than natural persons who are GP Holding Parties or officers,
directors or employees of entities that are GP Holding Parties) or (B) the
Triggering Transaction involves a grant, issuance or sale of Common Stock that
has not been registered pursuant to the Securities Act of 1933, as amended, and
an investment bank of national standing and reputation, engaged for a fee by the
Corporation pursuant to a written engagement letter, has not been consulted by
the Corporation with respect to the structure of such Triggering Transaction and
participated in the negotiation of such Triggering Transaction.

                  For purposes of determining the adjusted Conversion Price
under this paragraph 6(b), the following subsections (1) to (9), inclusive,
shall be applicable:

                           (1) In case the Corporation at any time shall in any
                  manner grant (whether directly or by assumption in a merger or
                  otherwise) any rights to subscribe for or to purchase, or any
                  options for the purchase of, (A) Common Stock or (B) any stock
                  or other securities convertible into or exchangeable for
                  Common Stock (such rights or options being herein called
                  "Options" and such convertible or exchangeable stock or

                  securities being herein called "Convertible Securities"),
                  whether or not such 

                                      12

<PAGE>

                  Options or the right to convert or exchange any such
                  Convertible Securities are immediately exercisable, and the
                  price per share for which the Common Stock is issuable upon
                  exercise, conversion or exchange (determined by dividing (x)
                  the total amount, if any, received or receivable by the
                  Corporation as consideration for the granting of such Options,
                  plus the minimum aggregate amount of additional consideration,
                  if any, payable to the Corporation upon the exercise of all
                  such Options, plus, in the case of such Options which relate
                  to Convertible Securities, the minimum aggregate amount of
                  additional consideration, if any, payable upon the issue or
                  sale of such Convertible Securities and upon the conversion or
                  exchange thereof, by (y) the total maximum number of shares of
                  Common Stock issuable upon the exercise of such Options or the
                  conversion or exchange of such Convertible Securities) shall
                  be less than the Conversion Price in effect immediately prior
                  to the granting of such Option, then the total maximum amount
                  of Common Stock issuable upon the exercise of such Options or
                  in the case of Options which relate to Convertible Securities,
                  upon the conversion or exchange of such Convertible
                  Securities, shall (as of the date of granting of such Options)
                  be deemed to be outstanding and to have been issued and sold
                  by the Corporation for such price per share. No adjustment of
                  the Conversion Price shall be made upon the actual issue of
                  such shares of Common Stock or such Convertible Securities
                  upon the exercise of such Options, except as otherwise
                  provided in subparagraph (3) below.

                           (2) In case the Corporation at any time shall in any
                  manner issue (whether directly or by assumption in a merger or
                  otherwise) or sell any Convertible Securities, whether or not
                  the rights to exchange or convert thereunder are immediately
                  exercisable, and the price per share for which Common Stock is
                  issuable upon such conversion or exchange (determined by
                  dividing (x) the total amount received or receivable by the
                  Corporation as consideration for the issue or sale of such
                  Convertible Securities, plus the minimum aggregate amount of
                  additional consideration, if any, payable to the Corporation
                  upon the conversion or exchange thereof, by (y) the total
                  maximum number of shares of Common Stock issuable upon the
                  conversion or exchange of all such Convertible Securities)
                  shall be less than the Conversion Price in respect of such
                  issue or sale, then the total maximum number of shares of
                  Common Stock 

                                      13


<PAGE>

                  issuable upon conversion or exchange of all such Convertible
                  Securities shall (as of the date of the issue or sale of such
                  Convertible Securities) be deemed to be outstanding and to
                  have been issued and sold by the Corporation for such price
                  per share. No adjustment of the Conversion Price shall be made
                  upon the actual issue of such Common Stock upon exercise of
                  the rights to exchange or convert under such Convertible
                  Securities, except as otherwise provided in subparagraph (3)
                  below.

                           (3) If the purchase price provided for in any Options
                  referred to in subparagraph (1), the additional consideration,
                  if any, payable upon the conversion or exchange of any
                  Convertible Securities referred to in subparagraphs (1) or
                  (2), or the rate at which any Convertible Securities referred
                  to in subparagraph (1) or (2) are convertible into or
                  exchangeable for Common Stock shall change at any time (other
                  than under or by reason of provisions designed to protect
                  against dilution of the type set forth in paragraphs 6(b) or
                  6(d)), the Conversion Price in effect at the time of such
                  change shall forthwith be readjusted to the Conversion Price
                  which would have been in effect at such time had such Options
                  or Convertible Securities still outstanding provided for such
                  changed purchase price, additional consideration or conversion
                  rate, as the case may be, at the time initially granted,
                  issued or sold. If the purchase price provided for in any
                  Option referred to in subparagraph (1) or the rate at which
                  any Convertible Securities referred to in subparagraphs (1) or
                  (2) are convertible into or exchangeable for Common Stock,
                  shall be reduced at any time under or by reason of provisions
                  with respect thereto designed to protect against dilution,
                  then in case of the delivery of Common Stock upon the exercise
                  of any such Option or upon conversion or exchange of any such
                  Convertible Security, the Conversion Price then in effect
                  hereunder shall forthwith be adjusted to such respective
                  amount as would have been obtained had such Option or
                  Convertible Security never been issued as to such Common Stock
                  and had adjustments been made upon the issuance of the shares
                  of Common Stock delivered as aforesaid, but only if as a
                  result of such adjustment the Conversion Price then in effect
                  hereunder is hereby reduced.

                           (4) On the expiration of any Option or the
                  termination of any right to convert or exchange any
                  Convertible Securities, the Conversion Price then in 

                                      14

<PAGE>

                  effect hereunder shall forthwith be increased to the
                  Conversion Price which would have been in effect at the time

                  of such expiration or termination had such Option or
                  Convertible Securities, to the extent outstanding immediately
                  prior to such expiration or termination, never been issued.

                           (5) In case any Options shall be issued in connection
                  with the issue or sale of other securities of the Corporation,
                  together comprising one integral transaction in which no
                  specific consideration is allocated to such Options by the
                  parties thereto, such Options shall be deemed to have been
                  issued without consideration (but shall otherwise be deemed
                  issued for the specific consideration allocated thereto).

                           (6) In case any shares of Common Stock, Options or
                  Convertible Securities shall be issued or sold or deemed to
                  have been issued or sold for cash, the consideration received
                  therefor less any underwriting discounts, selling commissions
                  and other expenses paid or incurred in respect of such
                  issuance or sale, shall be deemed to be the amount received by
                  the Corporation therefor. In case any shares of Common Stock,
                  Options or Convertible Securities shall be issued or sold for
                  a consideration other than cash, the amount of the
                  consideration other than cash received by the Corporation
                  shall be the fair value of such consideration as determined in
                  good faith by the Board of Directors of the Corporation. In
                  case any shares of Common Stock, Options or Convertible
                  Securities shall be issued in connection with any merger in
                  which the Corporation is the surviving corporation, the amount
                  of consideration therefor shall be deemed to be the value
                  attributable to such shares in such merger, provided that, to
                  the extent such value is not readily ascertainable, such value
                  shall be the fair value of such consideration as determined in
                  good faith by the Board of Directors of the Corporation.

                           (7) The number of shares of Common Stock outstanding
                  at any given time shall not include shares owned or held by or
                  for the account of the Corporation, and the disposition of any
                  shares so owned or held shall be considered an issue or sale
                  of Common Stock for the purpose of this paragraph 6(b).

                           (8) In case the Corporation shall declare a dividend
                  or make any other distribution upon the stock of the
                  Corporation (other than dividends payable on the 

                                               15
<PAGE>
                  Series B Preferred Stock pursuant to Section 2 hereof) payable
                  in Common Stock, Options, or Convertible Securities (other
                  than a dividend or distribution payable in Common Stock
                  covered by subparagraph 6(c) or 6(d)), then in such case any
                  Common Stock, Options or Convertible Securities, as the case
                  may be, issuable in payment of such dividend or distribution
                  shall be deemed to have been issued or sold without
                  consideration.


                           (9) For purposes of this paragraph 6(b), in case the
                  Corporation shall take a record of the holders of its Common
                  Stock for the purpose of entitling them (x) to receive a
                  dividend or other distribution payable in Common Stock,
                  Options or in Convertible Securities, or (y) to subscribe for
                  or purchase Common Stock, Options or Convertible Securities,
                  then such record date shall be deemed to be the date of the
                  issue or sale of the shares of Common Stock deemed to have
                  been issued or sold upon the declaration of such dividend or
                  the making of such other distribution or the date of the
                  granting of such right or subscription or purchase, as the
                  case may be.

                  (c) In the event the Corporation shall declare a dividend upon
the Common Stock payable otherwise than out of earnings or earned surplus,
determined in accordance with generally accepted accounting principles,
including the making of appropriate deductions for minority interests, if any,
in subsidiaries but without increasing the same as a result of any write-up of
assets related to such dividend or any gain from the sale of any capital assets
related to such dividend (herein referred to as "Liquidating Dividends"), then,
the Corporation shall pay to the holders of the Series B Preferred Stock (in
respect of each share of Class B Preferred Stock), at the time such dividend is
paid to holders of the Common Stock and in addition to any other dividend
required to be paid to the holders of the Series B Preferred Stock, an amount
equal to the product of the Conversion Rate then in effect and the aggregate
value at such time of all Liquidating Dividends paid in respect of one share of
Common Stock. For the purposes of this paragraph 6(c), a dividend shall be
considered payable out of earnings or earned surplus only if paid in cash and to
the extent that such earnings or earned surplus are charged an amount equal to
the fair value of such dividend as determined in good faith by the Board of
Directors of the Corporation.

                  (d) In case the Corporation shall at any time subdivide its
outstanding shares of Common Stock into a greater number of shares, the
Conversion Price in effect immediately prior to such 

                                      16
<PAGE>

subdivision shall be proportionately reduced, and, conversely, in case the
outstanding shares of Common Stock of the Corporation shall be combined into a
smaller number of shares, the Conversion Price in effect immediately prior to
such combination shall be proportionately increased.

                  (e) If any capital reorganization or reclassification of the
capital stock of the Corporation, or consolidation or merger of the Corporation
with another corporation, or the sale of all or substantially all of its assets
to another corporation (other than pursuant to a liquidation subject to Section
3 hereof) shall be effected in such a way that holders of Common Stock shall be
entitled to receive stock, securities, cash or other property with respect to or
in exchange for Common Stock, then, as a condition of such reorganization,
reclassification, consolidation, merger or sale, lawful and adequate provision
shall be made whereby the holders of the Series B Preferred Stock shall have the
right to acquire and receive upon conversion of the Series B Preferred Stock,

which right shall be pari passu with the rights of holders of Parity Stock and
prior to the rights of the holders of Junior Stock (but after and subject to the
rights of holders of Senior Preferred Stock, if any), such shares of stock,
securities, cash or other property issuable or payable (as part of the
reorganization, reclassification, consolidation, merger or sale) with respect to
or in exchange for such number of outstanding shares of Common Stock as would
have been received upon conversion of the Series B Preferred Stock at the
Conversion Price then in effect. The Corporation will not effect any such
consolidation, merger or sale, unless prior to the consummation thereof the
successor corporation (if other than the Corporation) resulting from such
consolidation or merger or the corporation purchasing such assets shall assume
by written instrument (in form and substance reasonably satisfactory to the
holders of a majority of the outstanding Series B Preferred Stock) mailed or
delivered to the holders of the Series B Preferred Stock at the last address of
each such holder appearing on the books of the Corporation, the obligation to
deliver to each such holder such shares of stock, securities or assets as, in
accordance with the foregoing provisions, such holder may be entitled to
purchase.

                  (f) The provisions of this Section 6 shall not apply to any
Common Stock issued or issuable to any person or entity, or deemed outstanding,
under subparagraphs 6(b)(1) to (9) inclusive: (i) on exercise of options
outstanding as of the Initial Issuance Date to acquire up to 1,874,300 shares of
Common Stock issued to employees of the Corporation pursuant to the Stock Option
Plan or any options approved by the holders of record of a majority of the
outstanding shares of Series B Preferred Stock pursuant to Section 4(c)(ii)(y)
hereof, (ii) pursuant to options granted to 

                                      17

<PAGE>

Richard E. Snyder under the Stock Option Plan, as amended by the Corporation's
Board of Directors on January 31, 1996, (iii) on conversion of the Series B
Preferred Stock or Series A Preferred Stock, (iv) as a dividend on the Series B
Preferred Stock, or (v) on exercise of the Warrant issued to GP Holding on the
Initial Issuance Date.

                  (g)  In the event that:

                  (1) the Corporation shall declare any cash dividend upon its 
         Common Stock, or

                  (2) the Corporation shall declare any dividend upon its Common
         Stock payable in stock or make any special dividend or other
         distribution to the holders of its Common Stock, or

                  (3) the Corporation shall offer for subscription pro rata to
         the holders of its Common Stock any additional shares of stock of any
         class or other rights, or

                  (4) there shall be any capital reorganization or
         reclassification of the capital stock of the Corporation, including any
         subdivision or combination of its outstanding shares of Common Stock,
         or consolidation or merger of the Corporation with, or sale of all or

         substantially all of its assets to, another individual or entity, or

                  (5) there shall be a voluntary or involuntary dissolution, 
         liquidation or winding up of the Corporation;

then, in connection with such event, the Corporation shall give to the holders
of the Series B Preferred Stock:

                  (i)      at least ten (10) days' prior written notice of the
                           date on which the books of the Corporation shall
                           close or a record shall be taken for such dividend,
                           distribution or subscription rights or for
                           determining rights to vote in respect of any such
                           reorganization, reclassification, consolidation,
                           merger, sale, dissolution, liquidation or winding up;
                           and

                  (ii)     in the case of any such reorganization,
                           reclassification, consolidation, merger, sale,
                           dissolution, liquidation or winding up, at least
                           twenty (20) days' prior written notice of the date
                           when the same shall take place.  Such notice in
                           accordance with the foregoing clause (i) shall also
                           specify, in the case of any such dividend,
                           distribution or subscription rights, the date on

                                      18
<PAGE>

                           which the holders of Common Stock shall be entitled
                           thereto, and such notice in accordance with the
                           foregoing clause (ii) shall also specify the date on
                           which the holders of Common Stock shall be entitled
                           to exchange their Common Stock for securities or
                           other property deliverable upon such reorganization,
                           reclassification consolidation, merger, sale,
                           dissolution, liquidation or winding up, as the case
                           may be.  Each such written notice shall be given by
                           first class mail, postage prepaid, addressed to the
                           holders of the Series B Preferred Stock at the
                           address of each such holder as shown on the books of
                           the Corporation.

                  (h) If at any time or from time to time on or after the
Initial Issuance Date, the Corporation shall grant, issue or sell any Options,
Convertible Securities, rights to purchase property or evidences of indebtedness
(the "Purchase Rights") pro rata to the record holders of any class of Common
Stock and such grants, issuances or sales do not result in an adjustment of the
Conversion Price under paragraph 6(b) hereof, then each holder of record of
Series B Preferred Stock shall be entitled to acquire (within thirty (30) days
after the later to occur of the initial exercise date of such Purchase Rights or
receipt by such holder of the notice concerning Purchase Rights to which such
holder shall be entitled under paragraph 6(g)) and upon the terms applicable to
such Purchase Rights either:


                  (i)      the aggregate Purchase Rights which such holder could
                           have acquired if it had held the number of shares of
                           Common Stock acquirable upon conversion of the Series
                           B Preferred Stock immediately before the grant,
                           issuance or sale of such Purchase Rights; provided
                           that if any Purchase Rights were distributed to
                           holders of Common Stock without the payment of
                           additional consideration by such holders,
                           corresponding Purchase Rights shall be distributed to
                           the exercising holders of the Series B Preferred
                           Stock as soon as possible after such exercise and it
                           shall not be necessary for the exercising holders of
                           the Series B Preferred Stock specifically to request
                           delivery of such rights; or

                  (ii)     in the event that any such Purchase Rights shall have
                           expired or shall expire prior to the end of said
                           thirty (30) day period, the number of shares of
                           Common Stock or the amount of property which such
                           holder could have acquired upon such exercise 

                                      19

<PAGE>

                           at the time or times at which the Corporation
                           granted, issued or sold such expired Purchase Rights.

                  (i) If any event occurs as to which, in the opinion of the
Board of Directors of the Corporation, the provisions of this Section 6 are not
strictly applicable or if strictly applicable would not fairly protect the
rights of the holders of the Series B Preferred Stock in accordance with the
essential intent and principles of such provisions, then the Board of Directors
shall make an adjustment in the application of such provisions, in accordance
with such essential intent and principles, so as to protect such rights as
aforesaid, but in no event shall any adjustment have the effect of increasing
the Conversion Price as otherwise determined pursuant to any of the provisions
of this Section 6 except in the case of a combination of shares of a type
contemplated in paragraph 6(d) and then in no event to an amount larger than the
Conversion Price as adjusted pursuant to paragraph 6(d).

                  7.       REDEMPTION.

                  (a) The Corporation, at its option, may redeem (to the extent
that such redemption shall not violate any applicable provisions of the laws of
the State of Delaware) all or a portion of the shares of Series B Preferred
Stock at a price of $5,000 per share (subject to adjustment in the event of any
stock dividend, stock split, stock distribution or combination with respect to
such shares), plus an amount equal to any dividends thereon cumulated or accrued
but unpaid, whether or not declared (such amount is hereinafter referred to as
the "Redemption Price"), from time to time after the fourth anniversary of the
Initial Issuance Date (any such date of redemption is hereafter referred to as a
"Redemption Date"), if prior to such redemption all accrued but unpaid dividends

on all outstanding shares of Series B Preferred Stock have been paid, provided,
however, that, without the written consent of the holders of a majority of the
outstanding shares of Class A Preferred Stock, the Corporation shall not redeem
any shares of Class B Preferred Stock so long as any shares of Class A Preferred
Stock remain outstanding.

                  (b) In the event of any redemption of only a part of the then
outstanding Series B Preferred Stock, the Corporation shall effect such
redemption pro rata among the holders thereof (based on the number of shares of
Series B Preferred Stock held on the date of notice of redemption).

                  (c) At least thirty (30) days prior to any proposed Redemption
Date, written notice shall be mailed, postage prepaid, 

                                      20

<PAGE>

to each holder of record of Series B Preferred Stock to be redeemed, at his or
its post office address last shown on the records of the Corporation, notifying
such holder of the number of shares so to be redeemed, specifying the Redemption
Date and the date on which such holder's conversion rights (pursuant to Section
5 hereof) as to such shares terminate and calling upon such holder to surrender
to the Corporation, in the manner and at the place designated, his or its
certificate or certificates representing the shares to be redeemed (such notice
is hereinafter referred to as the "Redemption Notice"). On or prior to each
Redemption Date, each holder of record of Series B Preferred Stock to be
redeemed shall surrender his or its certificate or certificates representing
such shares to the Corporation, in the manner and at the place designated in the
Redemption Notice, and thereupon the Redemption Price of such shares shall be
payable to the order of the person whose name appears on such certificate or
certificates as the owner thereof and each surrendered certificate shall be
cancelled. In the event less than all the shares represented by any such
certificate are redeemed, a new certificate shall be issued representing the
unredeemed shares. From and after the Redemption Date, unless there shall have
been a default in payment of the Redemption Price, all rights of the holders of
the Series B Preferred Stock designated for redemption in the Redemption Notice
as holders of Series B Preferred Stock of the Corporation (except the right to
receive the Redemption Price upon surrender of their certificate or
certificates) shall cease with respect to such shares, and such shares shall not
thereafter be transferred on the books of the Corporation or be deemed to be
outstanding for any purpose whatsoever.

                  (d) Except as provided in paragraph (a) above, the Corporation
shall have no right to redeem the shares of Series B Preferred Stock. Any shares
of Series B Preferred Stock so redeemed shall be permanently retired, shall no
longer be deemed outstanding and shall not under any circumstances be reissued,
and the Corporation may from time to time take such appropriate corporate action
as may be necessary to reduce the amount of authorized Series B Preferred Stock
accordingly. Nothing herein contained shall prevent or restrict the purchase by
the Corporation, from time to time either at public or private sale, of the
whole or any part of the Series B Preferred Stock at such price or prices as the
Corporation and the selling holders of the Series B Preferred Stock may mutually
determine, subject to the provisions of applicable law.


                  IN WITNESS WHEREOF, [Western Publishing Group, Inc.] has
caused this Certificate of Designations, Number, Voting Powers, Preferences and
Rights of Series B Convertible Preferred 

                                      21

<PAGE>

Stock to be duly executed by its ______________ this ____ day of ____________, 
1996.

                                       [WESTERN PUBLISHING GROUP, INC.]



                                       By:
                                          ----------------------------------
                                          Name:
                                          Title:

                                      22

<PAGE>


                             Index of Defined Terms

Affiliates                                      6
Common Stock                                    1
Conversion Price                                8
Conversion Rate                                 8
Convertible Securities                         12
Corporation                                     1

Dividend Date                                   1
Dividend Value                                  2

GP Holding                                      5
GP Holding Parties                              5

Indebtedness                                    7
Initial Issuance Date                           1
Initial Series B Shares                         5

Junior Stock                                    2

Liquidating Dividends                          16

Market Price                                    2

Non-Series B Directors                          5
Number of Common Shares Deemed Outstanding     11

Parity Stock                                    2

Redemption Date                                20
Redemption Notice                              21
Redemption Price                               20

Senior Preferred Stock                          4
Series A Preferred Stock                        2
Series B Directors                              5
Series B Preferred Stock                        1
Stock Option Plan                               7

Triggering Transaction                         11

WPV                                             5

<PAGE>

                                                             WF&G DRAFT
                                                               1/31/96

                                                              EXHIBIT B


                                FORM OF WARRANT

THIS WARRANT AND THE SECURITIES ISSUABLE UPON ITS EXERCISE HAVE NOT BEEN
REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED (THE "ACT"), AND MAY NOT
BE TRANSFERRED EXCEPT PURSUANT TO AN EFFECTIVE REGISTRATION UNDER THE ACT OR IN
A TRANSACTION WHICH, IN THE OPINION OF COUNSEL REASONABLY SATISFACTORY TO
[WESTERN PUBLISHING GROUP, INC.], QUALIFIES AS AN EXEMPT TRANSACTION UNDER THE
ACT AND THE RULES AND REGULATIONS PROMULGATED THEREUNDER.


                       [WESTERN PUBLISHING GROUP, INC.]

                         Common Stock Purchase Warrant

                  [Western Publishing Group, Inc.], a Delaware corporation (the
"Company"), hereby certifies that, for value received, Golden Press Holding,
L.L.C. (the "Holder"), or assigns, is entitled, subject to the terms set forth
below, to purchase from the Company, at any time and from time to time during
the period beginning on the earlier to occur of (i) the second anniversary of
the date of issuance hereof and (ii) the date on which a bona fide Business
Combination Proposal (as defined in the Securities Purchase Agreement, dated as
of January 31, 1996, between the Company and the Holder) is publicly announced
or a proxy solicitation for control of the Company's Board of Directors is
initiated by any person or entity other than a Holder Party (as defined in
Section 3.1 hereof)(the "Earliest Exercise Date"), and ending on , 2003, in
whole or in part, an aggregate of 3,250,000 fully paid and non-assessable shares
of the Common Stock of the Company at a purchase price, subject to the
provisions of Paragraph 3 hereof, of $10.00 per share (the "Purchase Price").
The Purchase Price and the number and character of such shares are subject to
adjustment as provided below, and the term "Common Stock" shall mean, unless the
context otherwise requires, the stock or other securities or property at the
time deliverable upon the exercise of this Warrant.

                  1. EXERCISE OF WARRANT. The purchase rights evidenced by this
Warrant shall be exercised by the holder surrendering this Warrant, with the
form of subscription at the end hereof duly executed by such holder, to the
Company at its office in New 

<PAGE>

York, New York, accompanied by payment of an amount (the "Exercise Amount")
equal to the Purchase Price multiplied by the number of shares being purchased
pursuant to such exercise, payable as follows: (i) by payment to the Company in
cash, by certified or official bank check, or by wire transfer of the Exercise
Amount, (ii) by surrender to the Company for cancellation of securities of the
Company having a Market Price (as hereinafter defined) in respect of such

exercise equal to the Exercise Amount, or (iii) by a combination of the methods
described in clauses (i) and (ii) above. In lieu of exercising this Warrant
pursuant to the immediately preceding sentence, the holder may elect to receive
a payment equal to the difference between (i) the Market Price multiplied by the
number of shares as to which this Warrant is then being exercised and (ii) the
Purchase Price with respect to such shares, payable by the Company to the Holder
only in shares of Common Stock valued at the Market Price in respect of such
exercise, by surrendering this Warrant, with the form of subscription at the end
hereof duly executed by such holder, to the Company at its office in New York,
New York. For purposes hereof, the term "Market Price" shall mean the average
closing price of a share of Common Stock for the ten consecutive trading days
immediately preceding the date of exercise of this Warrant as reported on the
principal national securities exchange on which the shares of Common Stock or
securities are listed or admitted to trading or, if not listed or admitted to
trading on any national securities exchange, the average of the closing bid and
asked prices during such ten trading day period in the over-the-counter market
as reported by the Nasdaq National Market or any comparable system, or, if no
such firm is then engaged in the business of reporting such prices, as reported
by The Wall Street Journal, or, if not so reported, as furnished by any member
of the National Association of Securities Dealers, Inc. selected by the Company
or, if the shares of Common Stock or securities are not publicly traded, the
Market Price for such day shall be the fair market value thereof determined
jointly by the Company and the holder of this Warrant; provided, however, that
if such parties are unable to reach agreement within a reasonable period of
time, the Market Price shall be determined in good faith by an independent
investment banking firm selected jointly by the Company and the holder of this
Warrant or, if that selection cannot be made within ten days, by an independent
investment banking firm selected by the American Arbitration Association in
accordance with its rules, and provided further, that the Company shall pay all
of the fees and expenses of any third parties incurred in connection with
determining the Market Price.

                  1.1 Partial Exercise. This Warrant may be exercised for less
than the full number of shares of Common Stock, in which 

                                       2

<PAGE>

case the number of shares receivable upon the exercise of this Warrant as a
whole, and the sum payable upon the exercise of this Warrant as a whole, shall
be proportionately reduced. Upon any such partial exercise, the Company at its
expense will forthwith issue to the holder hereof a new Warrant or Warrants of
like tenor calling for the number of shares of Common Stock as to which rights
have not been exercised, such Warrant or Warrants to be issued in the name of
the holder hereof or its nominee (upon payment by such holder of any applicable
transfer taxes).

                  2. DELIVERY OF STOCK CERTIFICATES ON EXERCISE. As soon as
practicable after the exercise of this Warrant and payment of the Purchase
Price, and in any event within ten (10) days thereafter, the Company, at its
expense, will cause to be issued in the name of and delivered to the holder
hereof a certificate or certificates for the number of fully paid and
non-assessable shares or other securities or property to which such holder shall

be entitled upon such exercise, plus, in lieu of any fractional share to which
such holder would otherwise be entitled, cash in an amount determined in
accordance with Paragraph 3.9 hereof. The Company agrees that the shares so
purchased shall be deemed to be issued to the holder hereof as the record owner
of such shares as of the close of business on the date on which this Warrant
shall have been surrendered and payment made for such shares as aforesaid.

                  3. ANTI-DILUTION PROVISIONS AND OTHER ADJUSTMENTS. In order to
prevent dilution of the right granted hereunder, the Purchase Price shall be
subject to adjustment from time to time in accordance with this Paragraph 3.
Upon each adjustment of the Purchase Price pursuant to this Paragraph 3, the
registered Holder of this Warrant shall thereafter be entitled to acquire upon
exercise, at the Purchase Price resulting from such adjustment, the number of
shares of Common Stock obtainable by multiplying the Purchase Price in effect
immediately prior to such adjustment by the number of shares of Common Stock
acquirable immediately prior to such adjustment and dividing the product thereof
by the Purchase Price resulting from such adjustment.

                  3.1. Adjustment for Issue or Sale of Common Stock at Less than
Purchase Price. Except as provided in Paragraph 3.2 or 3.5 below, if and
whenever on or after the date of issuance hereof the Company shall grant, issue
or sell, or shall in accordance with subparagraphs 3.1(1) to (9), inclusive, be
deemed to have granted, issued or sold, any shares of its Common Stock for a
consideration per share less than the Purchase Price in effect immediately prior
to the time of such grant, issue or sale, then forthwith upon such grant, issue
or sale (the 

                                       3

<PAGE>

"Triggering Transaction"), the Purchase Price shall, subject to subparagraphs
(1) to (9) of this Paragraph 3.1, be reduced to the Purchase Price (calculated
to the nearest tenth of a cent) determined by dividing:

(i) an amount equal to the sum of (x) the product derived by multiplying the
Number of Common Shares Deemed Outstanding immediately prior to such Triggering
Transaction by the Purchase Price then in effect, plus (y) the consideration, if
any, received by the Company upon consummation of such Triggering Transaction,
by

(ii) an amount equal to the sum of (x) the Number of Common Shares Deemed
Outstanding immediately prior to such Triggering Transaction plus (y) the number
of shares of Common Stock granted, issued or sold (or deemed to be granted,
issued or sold in accordance with subparagraphs 3.1(1) to (9)) in connection
with the Triggering Transaction;

provided, however, that the Purchase Price shall not be so reduced if (i) so
long as the Holder has the right to elect as a class one or more directors of
the Company's Board of Directors or to approve certain transactions by the
Company pursuant to Section 4(b) or 4(c), respectively, of the Certificate of
Designations of the Company's Series B Convertible Preferred Stock (the "Series
B Preferred Stock"), such Triggering Transaction involves a grant, issuance or
sale of Common Stock to the Holder, any of its members, any affiliates of such

members (other than of Warburg, Pincus Ventures, L.P. ("WPV")) and the general
partnership that acts as a general partner of WPV (the Holder, its members, such
affiliates and such general partnership being herein collectively referred to as
the "Holder Parties"), other than ratably to all holders of the Common Stock,
and such Triggering Transaction has not been approved by a majority of the
Non-Series B Directors (as defined in said Certificate of Designations and
excluding natural persons who are Holder Parties or officers, directors or
employees of entities that are Holder Parties) or (ii) the Triggering
Transaction involves a grant, issuance or sale of Common Stock that has not been
registered pursuant to the Securities Act of 1933, as amended, and an investment
bank of national standing and reputation, engaged for fee by the Company
pursuant to a written engagement letter, has not been consulted by the Company
with respect to the structure of such Triggering Transaction and participated in
the negotiation of such Triggering Transaction.

                  For purposes of this Paragraph 3, the term "Number of Common
Shares Deemed Outstanding" 

                                       4

<PAGE>

at any given time shall mean the sum of (x) the number of shares of Common Stock
outstanding at such time, (y) the number of shares of Common Stock issuable
assuming conversion at such time of the Company's Series A Preferred Stock and
Series B Convertible Preferred Stock and (z) the number of shares of the
Company's Common Stock deemed to be outstanding under subparagraphs 3.1(1) to
(9), inclusive, at such time.

                  For purposes of determining the adjusted Purchase Price under
this Paragraph 3.1, the following subsections (1) to (9), inclusive, shall be
applicable:

                           (1) In case the Company at any time shall in any 
manner grant (whether directly or by assumption in a merger or otherwise) any 
rights to subscribe for or to purchase, or any options for the purchase of,
Common Stock or any stock or other securities convertible into or exchangeable
for Common Stock (such rights or options being herein called "Options" and such
convertible or exchangeable stock or securities being herein called "Convertible
Securities"), whether or not such Options or the right to convert or exchange
any such Convertible Securities are immediately exercisable and the price per
share for which the Common Stock is issuable upon exercise, conversion or
exchange (determined by dividing (x) the total amount, if any, received or
receivable by the Company as consideration for the granting of such Options,
plus the minimum aggregate amount of additional consideration payable to the
Company upon the exercise of all such Options, plus, in the case of such Options
which relate to Convertible Securities, the minimum aggregate amount of
additional consideration, if any, payable upon the issue or sale of such
Convertible Securities and upon the conversion or exchange thereof, by (y) the
total maximum number of shares of Common Stock issuable upon the exercise of
such Options or the conversion or exchange of such Convertible Securities) shall
be less than the Purchase Price in effect immediately prior to the time of the
granting of such Option, then the total maximum amount of Common Stock issuable
upon the exercise of such Options, or, in the case of Options which relate to

Convertible Securities, upon the conversion or exchange of such Convertible
Securities, shall (as of the date of granting of such Options) be deemed to be
outstanding and to have been issued and sold by the Company for such price per
share. No adjustment of the Purchase Price shall be made upon the actual issue
of such shares of Common Stock or such Convertible Securities upon the exercise
of such Options, except as otherwise provided in subparagraph (3) below.

                           (2)  In case the Company at any time shall in any
manner issue (whether directly or by assumption in a merger or 

                                       5
<PAGE>

otherwise) or sell any Convertible Securities, whether or not the rights to
exchange or convert thereunder are immediately exercisable, and the price per
share for which Common Stock is issuable upon such conversion or exchange
(determined by dividing (x) the total amount received or receivable by the
Company as consideration for the issue or sale of such Convertible Securities,
plus the minimum aggregate amount of additional consideration, if any, payable
to the Company upon the conversion or exchange thereof, by (y) the total maximum
number of shares of Common Stock issuable upon the conversion or exchange of all
such Convertible Securities) shall be less than the Purchase Price in effect
immediately prior to the time of such issue or sale, then the total maximum
number of shares of Common Stock issuable upon conversion or exchange of all
such Convertible Securities shall (as of the date of the issue or sale of such
Convertible Securities) be deemed to be outstanding and to have been issued and
sold by the Company for such price per share. No adjustment of the Purchase
Price shall be made upon the actual issue of such Common Stock upon exercise of
the rights to exchange or convert under such Convertible Securities, except as
otherwise provided in subparagraph (3) below.

                           (3)  If the purchase price provided for in any
Options referred to in subparagraph (1), the additional consideration, if any,
payable upon the conversion or exchange of any Convertible Securities referred
to in subparagraphs (1) or (2), or the rate at which any Convertible Securities
referred to in subparagraph (1) or (2) are convertible into or exchangeable for
Common Stock shall change at any time (other than under or by reason of
provisions designed to protect against dilution of the type set forth in
Paragraph 3.1 or 3.3), the Purchase Price in effect at the time of such change
shall forthwith be readjusted to the Purchase Price which would have been in
effect at such time had such Options or Convertible Securities still outstanding
provided for such changed purchase price, additional consideration or conversion
rate, as the case may be, at the time initially granted, issued or sold. If the
purchase price provided for in any Option referred to in subparagraph (1) or the
rate at which any Convertible Securities referred to in subparagraphs (1) or (2)
are convertible into or exchangeable for Common Stock, shall be reduced at any
time under or by reason of provisions with respect thereto designed to protect
against dilution, then in case of the delivery of Common Stock upon the exercise
of any such Option or upon conversion or exchange of any such Convertible
Security, the Purchase Price then in effect hereunder shall forthwith be
adjusted to such respective amount as would have been obtained had such Option
or Convertible Security never been issued as to such Common Stock and had
adjustments been made upon the issuance of the shares of Common 


                                       6

<PAGE>

Stock delivered as aforesaid, but only if as a result of such adjustment the
Purchase Price then in effect hereunder is hereby reduced.

                           (4)  On the expiration of any Option or the
termination of any right to convert or exchange any Convertible Securities, the
Purchase Price then in effect hereunder shall forthwith be increased to the
Purchase Price which would have been in effect at the time of such expiration or
termination had such Option or Convertible Securities, to the extent outstanding
immediately prior to such expiration or termination, never been issued.

                           (5)  In case any Options shall be issued in
connection with the issue or sale of other securities of the Company, together
comprising one integral transaction in which no specific consideration is
allocated to such Options by the parties thereto, such Options shall be deemed
to have been issued without consideration (but shall otherwise be deemed issued
for the specific consideration allocated thereto).

                           (6)  In case any shares of Common Stock, Options or
Convertible Securities shall be issued or sold or deemed to have been issued or
sold for cash, the consideration received therefor, less any underwriting
discounts, selling commissions and other expenses paid or incurred in respect of
such issuance or sale, shall be deemed to be the amount received by the Company
therefor. In case any shares of Common Stock, Options or Convertible Securities
shall be issued or sold for a consideration other than cash, the amount of the
consideration other than cash received by the Company shall be the fair value of
such consideration as determined in good faith by the Board of Directors of the
Company. In case any shares of Common Stock, Options or Convertible Securities
shall be issued in connection with any merger in which the Company is the
surviving corporation, the amount of consideration therefor shall be deemed to
be the value attributable to such shares in such merger, provided that, to the
extent such value is not ascertainable, such value shall be the fair value of
such consideration as determined in good faith by the Board of Directors of the
Company.

                           (7)  The number of shares of Common Stock outstanding
at any given time shall not include shares owned or held by or for the account
of the Company, and the disposition of any shares so owned or held shall be
considered an issue or sale of Common Stock for the purpose of this Paragraph
3.1.
                                       7
                                       
<PAGE>

                           (8)  In case the Company shall declare a dividend or
make any other distribution upon the stock of the Company payable in Common
Stock, Options, or Convertible Securities (other than a dividend or distribution
payable in Common Stock covered by Section 3.3 or 3.4), then in such case any
Common Stock, Options or Convertible Securities, as the case may be, issuable in
payment of such dividend or distribution shall be deemed to have been issued or
sold without consideration.


                           (9)  For purposes of this Paragraph 3.1, in case the
Company shall take a record of the holders of its Common Stock for the purpose
of entitling them (x) to receive a dividend or other distribution payable in
Common Stock, Options or in Convertible Securities, or (y) to subscribe for or
purchase Common Stock, Options or Convertible Securities, then such record date
shall be deemed to be the date of the issue or sale of the shares of Common
Stock deemed to have been issued or sold upon the declaration of such dividend
or the making of such other distribution or the date of the granting of such
right or subscription or purchase, as the case may be.

                  3.2. Dividends Not Paid Out of Earnings or Earned Surplus. In
the event the Company shall declare a dividend upon the Common Stock payable
otherwise than out of earnings or earned surplus, determined in accordance with
generally accepted accounting principles, including the making of appropriate
deductions for minority interests, if any, in subsidiaries but without
increasing the same as a result of any write-up of assets related to such
dividend or any gain from the sale of any capital assets related to such
dividend (herein referred to as "Liquidating Dividends"), then, the Company
shall pay to the holder of this Warrant, at the time such dividend is paid to
the holders of the Common Stock, an amount equal to the product of (i) the
number of shares of Common Stock that the holder of this Warrant would be
entitled to acquire upon exercise of this Warrant at the Purchase Price then in
effect and (ii) the aggregate value at such time of all Liquidating Dividends
paid in respect of one share of Common Stock. For the purposes of this Paragraph
3.2, a dividend shall be considered payable out of earnings or earned surplus
only if paid in cash and to the extent that such earnings or earned surplus are
charged an amount equal to the fair value of such dividend as determined in good
faith by the Board of Directors of the Company.

                  3.3. Subdivisions and Combinations. In case the Company shall
at any time subdivide its outstanding shares of Common Stock into a greater
number of shares, the Purchase Price in effect immediately prior to such
subdivision shall be 

                                       8
<PAGE>
proportionately reduced, and, conversely, in case the outstanding shares of
Common Stock shall be combined into a smaller number of shares, the Purchase
Price in effect immediately prior to such combination shall be proportionately
increased.

                  3.4. Reorganization, Reclassification, Consolidation, Merger
or Sale of Assets. If any capital reorganization or reclassification of the
capital stock of the Company, or consolidation or merger of the Company with
another corporation, or the sale of all or substantially all of its assets to
another corporation shall be effected in such a way that holders of Common Stock
shall be entitled to receive stock, securities, cash or other property with
respect to or in exchange for Common Stock, then, as a condition of such
reorganization, reclassification, consolidation, merger or sale, lawful and
adequate provision shall be made whereby the holder of this Warrant shall have
the right to acquire and receive upon exercise of this Warrant such shares of
stock, securities, cash or other property issuable or payable (as part of the
reorganization, reclassification, consolidation, merger or sale) with respect to

or in exchange for such number of outstanding shares of the Company's Common
Stock as would have been received upon exercise of this Warrant at the Purchase
Price then in effect. The Company will not effect any such consolidation, merger
or sale, unless prior to the consummation thereof the successor corporation (if
other than the Company) resulting from such consolidation or merger or the
corporation purchasing such assets shall assume by written instrument (in form
and substance reasonably satisfactory to the holder of this Warrant) mailed or
delivered to the holder of this Warrant at the last address of such holder
appearing on the books of the Company, the obligation to deliver to such holder
such shares of stock, securities or assets as, in accordance with the foregoing
provisions, such holder may be entitled to purchase.

                  3.5. No Adjustment for Exercise of Certain Options, Warrants,
Etc. The provisions of this Section 3 shall not apply to any Common Stock issued
or issuable to any person or entity, or deemed outstanding, under subparagraphs
3.1(1) to (9) inclusive: (i) on exercise of options outstanding on the date of
issuance hereof to acquire up to 1,874,300 shares of Common Stock issued to
employees of the Company pursuant to the Amended and Restated 1986 Employee
Stock Option Plan of the Company (the "Stock Option Plan") or any options
approved with the consent of the holders of record of a majority of the
outstanding shares of Series B Preferred Stock; (ii) pursuant to options granted
to Richard E. Snyder under the Stock Option Plan, as amended by the Company's
Board of Directors on January 31, 1996; (iii) on conversion of the Series B
Preferred 

                                       9

<PAGE>

Stock or the Series A Preferred Stock of the Company; (iv) as a dividend on the
Series B Preferred Stock; or (v) on exercise of this Warrant.

                  3.6.  Notices of Record Date, Etc.  In the event that:

                           (1)  the Company shall declare any cash dividend upon
its Common Stock, or

                           (2)  the Company shall declare any dividend upon its
Common Stock payable in stock or make any special dividend or other distribution
to the holders of its Common Stock, or

                           (3)  the Company shall offer for subscription pro
rata to the holders of its Common Stock any additional shares of stock of any
class or other rights, or

                           (4)  there shall be any capital reorganization or
reclassification of the capital stock of the Company, including any subdivision
or combination of its outstanding shares of Common Stock, or consolidation or
merger of the Company with, or sale of all or substantially all of its assets
to, another corporation, or

                           (5)  there shall be a voluntary or involuntary
dissolution, liquidation or winding up of the Company;

then, in connection with such event, the Company shall give to the holder of
this Warrant:


(i) at least ten (10) days' prior written notice of the date on which the books
of the Company shall close or a record shall be taken for such dividend,
distribution or subscription rights or for determining rights to vote in respect
of any such reorganization, reclassification, consolidation, merger, sale,
dissolution, liquidation or winding up; and

(ii) in the case of any such reorganization, reclassification, consolidation,
merger, sale, dissolution, liquidation or winding up, at least twenty (20) days'
prior written notice of the date when the same shall take place. Such notice in
accordance with the foregoing clause (i) shall also specify, in the case of any
such dividend, distribution or subscription rights, the date on which the
holders of Common Stock shall be entitled thereto, and such notice in accordance
with the foregoing clause (ii) shall also specify the date on which the holders
of Common Stock shall be entitled to exchange their Common Stock for securities
or other property deliverable upon such reorganization, reclassification
consolidation, merger, sale, dissolution, 

                                      10
<PAGE>
liquidation or winding up, as the case may be. Each such written notice shall be
given by first class mail, postage prepaid, addressed to the holder of this
Warrant at the address of such holder as shown on the books of the Company.

                  3.7. Grant, Issue or Sale of Options, Convertible Securities,
or Rights. If at any time or from time to time on or after the date of issuance
hereof, the Company shall grant, issue or sell any Options, Convertible
Securities, rights to purchase property or evidences of indebtedness (the
"Purchase Rights") pro rata to the record holders of any class of Common Stock
and such grants, issuances or sales do not result in an adjustment of the
Purchase Price under Paragraph 3.1 hereof, then the holder of this Warrant shall
be entitled to acquire (within thirty (30) days after the later to occur of the
initial exercise date of such Purchase Rights or receipt by such holder of the
notice concerning Purchase Rights to which such holder shall be entitled under
Paragraph 3.6) and upon the terms applicable to such Purchase Rights either:

(i) the aggregate Purchase Rights which such holder could have acquired if it
had held the number of shares of Common Stock acquirable upon exercise of this
Warrant immediately before the grant, issuance or sale of such Purchase Rights;
provided that if any Purchase Rights were distributed to holders of Common Stock
without the payment of additional consideration by such holders, corresponding
Purchase Rights shall be distributed to the exercising holder of this Warrant as
soon as possible after such exercise and it shall not be necessary for the
exercising holder of this Warrant specifically to request delivery of such
rights; or

(ii) in the event that any such Purchase Rights shall have expired or shall
expire prior to the end of said thirty (30) day period, the number of shares of
Common Stock or the amount of property which such holder could have acquired
upon such exercise at the time or times at which the Company granted, issued or
sold such expired Purchase Rights.

                  3.8. Adjustment by Board of Directors. If any event occurs as
to which, in the opinion of the Board of Directors of the Company, the
provisions of this Section 3 are not strictly applicable or if strictly

applicable would not fairly protect the rights of the holder of this Warrant in
accordance with the essential intent and principles of such provisions, then the
Board of Directors shall make an adjustment in the application of such
provisions, in accordance with such essential intent and principles, so as to
protect such rights as aforesaid, but in no event shall any adjustment have the
effect of increasing the 

                                      11
<PAGE>
Purchase Price as otherwise determined pursuant to any of the provisions of this
Section 3 except in the case of a combination of shares of a type contemplated
in Paragraph 3.3 and then in no event to an amount larger than the Purchase
Price as adjusted pursuant to Paragraph 3.3.

                  3.9. Fractional Shares. The Company shall not issue fractions
of shares of Common Stock upon exercise of this Warrant or scrip in lieu
thereof. If any fraction of a share of Common Stock would, except for the
provisions of this Paragraph 3.9, be issuable upon exercise of this Warrant, the
Company shall in lieu thereof pay to the person entitled thereto an amount in
cash equal to the current value of such fraction, calculated to the nearest
one-hundredth (1/100) of a share, to be computed (i) if the Common Stock is
listed on any national securities exchange on the basis of the last sales price
of the Common Stock on such exchange (or the quoted closing bid price if there
shall have been no sales) on the date of conversion, or (ii) if the Common Stock
shall not be listed, on the basis of the mean between the closing bid and asked
prices for the Common Stock on the date of conversion as reported by the Nasdaq
National Market, or its successor, and if there are not such closing bid and
asked prices, on the basis of the fair market value per share as determined by
the Board of Directors of the Company.

                  3.10. Officers' Statement as to Adjustments. Whenever the
Purchase Price shall be adjusted as provided in Section 3 hereof, the Company
shall forthwith file at each office designated for the exercise of this Warrant,
a statement, signed by the Chairman of the Board, the President, any Vice
President or Treasurer of the Company, showing in reasonable detail the facts
requiring such adjustment and the Purchase Price that will be effective after
such adjustment. The Company shall also cause a notice setting forth any such
adjustments to be sent by mail, first class, postage prepaid, to the record
holder of this Warrant at his or its address appearing on the stock register. If
such notice relates to an adjustment resulting from an event referred to in
Paragraph 3.6, such notice shall be included as part of the notice required to
be mailed and published under the provisions of Paragraph 3.6 hereof.

                  4. NO DILUTION OR IMPAIRMENT. The Company will not, by
amendment of its charter or through reorganization, consolidation, merger,
dissolution, sale of assets or any other voluntary action, avoid or seek to
avoid the observance or performance of any of the terms of this Warrant, but
will at all times in good faith assist in the carrying out of all such terms and
in the taking of all such action as may be necessary or appropriate in order to
protect the rights of the holder hereof 

                                      12
<PAGE>


against dilution or other impairment. Without limiting the generality of the
foregoing, the Company will not increase the par value of any shares of stock
receivable upon the exercise of this Warrant above the amount payable therefor
upon such exercise, and at all times will take all such action as may be
necessary or appropriate in order that the Company may validly and legally issue
fully paid and non-assessable stock upon the exercise of this Warrant.

                  5. RESERVATION OF STOCK, ETC., ISSUABLE ON EXERCISE OF
WARRANTS. The Company shall at all times reserve and keep available out of its
authorized but unissued stock, solely for the issuance and delivery upon the
exercise of this Warrant and other similar Warrants, such number of its duly
authorized shares of Common Stock as from time to time shall be issuable upon
the exercise of this Warrant and all other similar Warrants at the time
outstanding.

                  6. REPLACEMENT OF WARRANT. Upon receipt of evidence reasonably
satisfactory to the Company of the loss, theft, destruction or mutilation of
this Warrant and (in the case of loss, theft or destruction) upon delivery of an
indemnity agreement (with surety if reasonably required) in an amount reasonably
satisfactory to it, or (in the case of mutilation) upon surrender and
cancellation thereof, the Company will issue, in lieu thereof, a new Warrant of
like tenor.

                  7.  REMEDIES.  The Company stipulates that the remedies at law
of the holder of this Warrant in the event of any default by the Company in the
performance of or compliance with any of the terms of this Warrant are not and
will not be adequate, and that the same may be specifically enforced.

                  8.  NEGOTIABILITY, ETC.  This Warrant is issued upon the
following terms, to all of which each taker or owner hereof consents and agrees:

                  (a) Subject to the legend appearing on the first page hereof,
at any time beginning on the Earliest Exercise Date, title to this Warrant may
be transferred by endorsement (by the holder hereof executing the form of
assignment at the end hereof including guaranty of signature) and delivery in
the same manner as in the case of a negotiable instrument transferable by
endorsement and delivery.

                  (b) Subject to Section 8(a), any person in possession of this
Warrant properly endorsed is authorized to represent himself as absolute owner
hereof and is granted power to transfer absolute title hereto by endorsement and
delivery hereof to a 

                                      13
<PAGE>
bona fide purchaser hereof for value; each prior taker or owner waives and
renounces all of his equities or rights in this Warrant in favor of every such
bona fide purchaser, and every such bona fide purchaser shall acquire title
hereto and to all rights represented hereby.

                  (c) Until this Warrant is transferred on the books of the
Company, the Company may treat the registered holder of this Warrant as the
absolute owner hereof for all purposes without being affected by any notice to
the contrary.


                  (d) Prior to the exercise of this Warrant, the holder hereof
shall not be entitled to any rights of a shareholder of the Company with respect
to shares for which this Warrant shall be exercisable, including, without
limitation, the right to vote, to receive dividends or other distributions or to
exercise any preemptive rights, and shall not be entitled to receive any notice
of any proceedings of the Company, except, in each case, as provided herein.

                  (e) The Company shall not be required to pay any Federal or
state transfer tax or charge that may be payable in respect of any transfer
involved in the transfer or delivery of this Warrant or the issuance or
conversion or delivery of certificates for Common Stock in a name other than
that of the registered holder of this Warrant or to issue or deliver any
certificates for Common Stock upon the exercise of this Warrant until any and
all such taxes and charges shall have been paid by the holder of this Warrant or
until it has been established to the Company's satisfaction that no such tax or
charge is due.

                  9. SUBDIVISION OF RIGHTS. This Warrant (as well as any new
warrants issued pursuant to the provisions of this paragraph) is exchangeable,
upon the surrender hereof by the holder hereof, at the principal office of the
Company for any number of new warrants of like tenor and date representing in
the aggregate the right to subscribe for and purchase the number of shares of
Common Stock which may be subscribed for and purchased hereunder.

                  10. MAILING OF NOTICES, ETC. All notices and other
communications from the Company to the holder of this Warrant shall be mailed by
first-class certified mail, postage prepaid, to the address furnished to the
Company in writing by the last holder of this Warrant who shall have furnished
an address to the Company in writing.

                                      14

<PAGE>

                  11.  HEADINGS, ETC.  The headings in this Warrant are for
purposes of reference only, and shall not limit or otherwise affect the meaning
hereof.

                  12.  CHANGE, WAIVER, ETC.  Neither this Warrant nor any term
hereof may be changed, waived, discharged or terminated orally but only by an
instrument in writing signed by the party against which enforcement of the
change, waiver, discharge or termination is sought.

                  13. SUCCESSORS AND ASSIGNS. This Warrant and the rights
evidenced hereby shall inure to the benefit of and be binding upon the
successors and assigns of the Company, the holder hereof and (to the extent
provided herein) the holders of shares Common Stock issued upon exercise of this
Warrant, and shall be enforceable by any such holder.

                  14. MODIFICATION AND SEVERABILITY. If, in any action before
any court or agency legally empowered to enforce any provision contained herein,
any provision hereof is found to be unenforceable, then such provision shall be
deemed modified to the extent necessary to make it enforceable by such court of
agency. If any such provision is not enforceable as set forth in the preceding
sentence, the unenforceablilty of such provision shall not affect the other
provisions of this Warrant, but this Warrant shall be construed as if such

unenforceable provision had never been contained herein.

                  15.  GOVERNING LAW.  THIS WARRANT SHALL BE CONSTRUED AND 
ENFORCED IN ACCORDANCE WITH THE LAWS OF THE STATE OF NEW YORK.

                                          [WESTERN PUBLISHING GROUP, INC.]


                                          By
                                             -------------------------------
                                             Name:
                                             Title:

Dated: _____________


Attest:

____________________

                                      15

<PAGE>


         [To be signed only upon exercise of Warrant]



To [Western Publishing Group, Inc.]

         The undersigned, the holder of the within Warrant, hereby irrevocably
elects to exercise the purchase right represented by such Warrant for, and to
purchase thereunder, ______ shares of Common Stock of [Western Publishing Group,
Inc.] and herewith makes payment of $ ___________________________[specify 
amount of cash and/or number, market value and type of securities being paid 
or whether a cashless exercise is elected], and requests that the certificates 
for such shares be issued in the name of, and be delivered to ________________,
whose address is _______________________________________________.


Dated: ___________________



                  _______________________________
                  (Signature must conform in all respects to name of Holder as 
specified on the face of the Warrant)


                  _______________________________
                              Address

                                      16


<PAGE>


         [To be signed only upon transfer of Warrant]

                                  

      FOR VALUE RECEIVED, the undersigned hereby sells, assigns and transfers
unto _______________________________________ the right represented by the 
within Warrant to purchase the _____________ shares of the Common Stock of 
[Western Publishing Group, Inc.] to which the within Warrant relates, and 
appoints ___________________ attorney to transfer said right on the books of
[Western Publishing Group, Inc.] with full power of substitution in the
premises.

Dated:

__________________________



                  _____________________________ 
                  (Signature must conform in all respects to name of holder as 
specified on the face of the Warrant)


                  _____________________________ 
                            Address


In the presence of


_____________________________

                                      17

<PAGE>


Index of Defined Terms

ACT                                             1
Common Stock                                    1
Company                                         1
Convertible Securities                          5
Earliest Exercise Date                          1
Exercise Amount                                 2
Holder                                          1
Holder Parties                                  4
Liquidating Dividends                           8

Market Price                                    2
Number of Common Shares Deemed Outstanding      4
Purchase Price                                  1
Purchase Rights                                11
Series B Preferred Stock                        4
Stock Option Plan                               9
Triggering Transaction                          4
WPV                                             4



<PAGE>

                                                                     EXHIBIT C

                         REGISTRATION RIGHTS AGREEMENT

                  THIS REGISTRATION RIGHTS AGREEMENT, dated as of __________ __,
1996, is entered into by and among [Western Publishing Group, Inc.], a Delaware
corporation (the "Company"), and Golden Press Holding, L.L.C., a Delaware
limited liability company ("GP Holding").

                  WHEREAS, the Company has agreed to issue to GP Holding, shares
of its Series B Convertible Preferred Stock ("Preferred Stock") and a Warrant
(the "Warrant") to purchase shares of its Common Stock ("Common Stock") and to
grant to GP Holding and any subsequent holders of such Preferred Stock and such
Warrant certain rights to have such Preferred Stock, such Warrant and certain
shares of Common Stock registered under the Securities Act of 1933, as amended
(the "Act").

                  NOW, THEREFORE, in consideration of the foregoing and the
mutual promises and covenants herein contained, the parties hereto hereby agree
as follows:

                  SECTION 1.  Definitions.

                  As used in this Agreement:

                  (a) "Commission" shall mean the Securities and Exchange
Commission or any other federal agency at the time administering the Act;

                  (b) "Exchange Act" shall mean the Securities Exchange Act of
1934, as amended.

                  (c) the term "Holder" shall mean any holder of Registrable
Securities;

                  (d) the term "Initiating Holder" shall mean any Holder or
Holders who in the aggregate are Holders of more than 50% of the then
outstanding Registrable Securities;

                  (e) the terms "register," "registered" and "registration"
refer to a registration effected by preparing and filing a registration
statement in compliance with the Act (and any post-effective amendments filed or
required to be filed) and the declaration or ordering of effectiveness of such
registration statement;

<PAGE>

                  (f) ( the term "Registrable Securities" means (i) any shares
of Preferred Stock, (ii) any shares of Common Stock issued upon conversion of
shares of Preferred Stock, (iii) the Warrant or any portion thereof, (iv) ny
shares of Common Stock issued upon exercise of the Warrant or any portion
thereof and (v) any capital stock of the Company issued as a dividend or other

distribution with respect to, or in exchange for or in replacement of, any
securities referred to in clauses (i) through (iv) above. For purposes of this
Agreement, a person will be deemed to be a Holder whenever such person has the
right to acquire directly or indirectly Registrable Securities (upon conversion
or exercise in connection with a transfer of securities or otherwise, but
disregarding any restrictions or limitations upon the exercise of such right),
whether or not such acquisition has actually been effected;

                  (g) "Registration Expenses" shall mean all expenses incurred
by the Company in compliance with Sections 2, 3 and 4 hereof, including, without
limitation, all registration and filing fees, printing expenses, fees and
disbursements of counsel for the Company, blue sky fees and expenses and the
expense of any special audits incident to or required by any such registration
(but excluding the compensation of regular employees of the Company, which shall
be paid in any event by the Company); and

                  (h) "Selling Expenses" shall mean all underwriting discounts
and selling commissions applicable to the sale of Registrable Securities and all
fees and disbursements of counsel for each of the Holders.

                   SECTION 2.  Demand Registration.

                  (a)  Request for Registration.  If the Company shall receive
from an Initiating Holder, at any time, a written request that the Company
effect any registration with respect to all or a part of the Registrable
Securities, the Company will:

                             (i) within five (5) days of receipt of such
                  request, give written notice of the proposed registration,
                  qualification or compliance to all other Holders; and

                            (ii) as soon as practicable, use its diligent best
                  efforts to effect such registration (including, without
                  limitation, the execution of an undertaking to file
                  post-effective amendments, appropriate qualification under
                  applicable blue sky or other state securities 

                                       2

<PAGE>

                  laws and appropriate compliance with applicable regulations
                  issued under the Act) as may be so requested and as would
                  permit or facilitate the sale and distribution of all or such
                  portion of such Registrable Securities as are specified in
                  such request, together with all or such portion of the
                  Registrable Securities of any Holder or Holders joining in
                  such request as are specified in a written request received by
                  the Company within ten (10) days after written notice from the
                  Company is given under Section 2(a)(i) above; provided that
                  the Company shall not be obligated to effect, or take any
                  action to effect, any such registration pursuant to this
                  Section 2:


                                       (x) In any particular jurisdiction in
                           which the Company would be required to execute a
                           general consent to service of process in effecting
                           such registration, qualification or compliance,
                           unless the Company is already subject to service in
                           such jurisdiction and except as may be required by
                           the Act or applicable rules or regulations
                           thereunder; or

                                       (y) After the Company has effected three
                           (3) such registrations pursuant to this Section 2 and
                           such registrations have been declared or ordered
                           effective and the sales of such Registrable
                           Securities shall have closed.

                  The registration statement filed pursuant to the request of
the Initiating Holders may, subject to the provisions of Section 2(b) below,
include other securities of the Company which are held by officers or directors
of the Company, or which are held by persons who, by virtue of agreements with
the Company, are entitled to include their securities in any such registration,
but the Company shall have no absolute right to include any of its securities in
any such registration.

                  The registration rights set forth in this Section 2 shall be
assignable, in whole or in part, to any transferee of Registrable Securities who
is a transferee of at least 5% of the then outstanding Registrable Securities, a
member of GP Holding, an affiliate of E.M. Warburg, Pincus & Co., Inc.
("Warburg") or a limited or general partner of an investment fund affiliated
with Warburg, and such transferee shall be bound by all obligations of this
Section 2.

                  (b) Underwriting. If the Initiating Holders intend to
distribute the Registrable Securities covered by their request by 

                                       3
<PAGE>

means of an underwriting, they shall so advise the Company as a part of their
request made pursuant to Section 2(a).

                  If officers or directors of the Company holding other
securities of the Company shall request inclusion in any registration pursuant
to Section 2, or if holders of securities of the Company other than Registrable
Securities who are entitled, by contract with the Company or otherwise, to have
securities included in such a registration (the "Other Stockholders") request
such inclusion, the Holders shall offer to include the securities of such
officers, directors and Other Stockholders in the underwriting and may condition
such offer on their acceptance of the further applicable provisions of this
Section 2. The Holders whose shares are to be included in such registration and
the Company shall (together with all officers, directors and Other Stockholders
proposing to distribute their securities through such underwriting) enter into
an underwriting agreement in customary form with the representative of the
underwriter or underwriters selected for such underwriting by the Initiating
Holders. Notwithstanding any other provision of this Section 2, if the

representative advises the Holders in writing that marketing factors require a
limitation on the number of shares to be underwritten, the securities of the
Company held by officers or directors (other than Registrable Securities) of the
Company and the securities held by Other Stockholders shall be excluded from
such registration to the extent so required by such limitation. If, after the
exclusion of such shares, further reductions are still required, the number of
shares included in the registration by each Holder shall be reduced on a pro
rata basis (based on the number of shares originally proposed to be registered
by such Holder), by such minimum number of shares as is necessary to comply with
such request. No Registrable Securities or any other securities excluded from
the underwriting by reason of the underwriter's marketing limitation shall be
included in such registration. If any of the Holders or any officer, director or
Other Stockholder who has requested inclusion in such registration as provided
above disapproves of the terms of the underwriting, such person may elect to
withdraw therefrom by written notice to the Company, the underwriter and the
Initiating Holders. The securities so withdrawn shall also be withdrawn from
registration. If the underwriter has not limited the number of Registrable
Securities or other securities to be underwritten, the Company may include its
securities for its own account in such registration if the representative so
agrees and if the number of Registrable Securities and other securities which
would otherwise have been included in such registration and underwriting will
not thereby be limited.

                                       4

<PAGE>

                       SECTION 3.  Company Registration.

                  (i) Request For Registration. If the Company shall determine
to register any of its equity securities either for its own account or for the
account of a security holder or holders exercising their respective demand
registration rights, other than a registration relating solely to employee
benefit plans, or a registration relating solely to a Commission Rule 145
transaction, or a registration on any registration form which does not permit
secondary sales or does not include substantially the same information as would
be required to be included in a registration statement covering the sale of
Registrable Securities, the Company will:

                             (i) promptly give to each of the Holders a written
                  notice thereof which shall describe in reasonable detail the
                  proposed registration and distribution (including those
                  jurisdictions in which the Company intends to attempt to
                  qualify such securities under the applicable blue sky or other
                  state securities laws); and

                            (ii) include in such registration (and any related
                  qualification under blue sky laws or other compliance), and in
                  any underwriting involved therein, all the Registrable
                  Securities specified in a written request or requests, made by
                  the Holders within fifteen (15) days after receipt of the
                  written notice from the Company described in clause (i) above,
                  except as set forth in Section 3(b) below. Such written
                  request may specify all or a part of the Holders' Registrable

                  Securities.

                  (b) Underwriting. If the registration of which the Company
gives notice is for a registered public offering involving an underwriting, the
Company shall so advise each of the Holders as a part of the written notice
given pursuant to Section 3(a)(i). In such event, the right of each of the
Holders to registration pursuant to this Section 3 shall be conditioned upon
such Holder's participation in such underwriting and the inclusion of such
Holder's Registrable Securities in the underwriting to the extent provided
herein; provided, however, that GP Holding shall not be required to participate
in such underwriting if GP Holding, or an affiliate of GP Holding who is a
Holder, notifies the Company that it is seeking registration of its shares to
enable it to distribute such shares to its members or to affiliates of Warburg
or limited or general partners of investment funds affiliated with Warburg. The
Holders whose shares are to be included in such registration (other than GP

                                       5

<PAGE>

Holding if GP Holding, or an affiliate of GP Holding who is a Holder, elects not
to participate in such underwriting) shall (together with the Company and the
Other Stockholders distributing their securities through such underwriting)
enter into an underwriting agreement in customary form with the representative
of the underwriter or underwriters selected for underwriting by the Company.
Notwithstanding any other provision of this Section 3, if the representative
determines that marketing factors require a limitation on the number of shares
to be underwritten, the representative may (subject to the allocation priority
set forth below) limit the number of Registrable Securities to be included in
the registration and underwriting as the representative deems necessary and
appropriate. The Company shall so advise all holders of securities requesting
registration, and the number of shares of securities that are entitled to be
included in the registration and underwriting shall be allocated in the
following manner: The securities of the Company held by officers, directors and
Other Stockholders of the Company (other than Registrable Securities, securities
held by holders who by contractual right demanded such registration ("Demanding
Holders") and securities held by "Holders" under the Registration Rights
Agreement, dated as of January __, 1996, between the Company, Richard A.
Bernstein, and certain of his affiliates (the "Bernstein Holders")) shall be
excluded from such registration and underwriting to the extent required by such
limitation, and, if a limitation on the number of shares is still required, the
number of shares that may be included in the registration and underwriting by
each of the Holders and the Bernstein Holders (if the Bernstein Holders are not
Demanding Holders) shall be reduced, on a pro rata basis (based on the number of
shares originally proposed to be registered by each such person), by such
minimum number of shares as is necessary to comply with such limitation. If any
of the Holders or any officer, director or Other Stockholder disapproves of the
terms of any such underwriting, such person may elect to withdraw therefrom by
written notice to the Company and the underwriter. Any Registrable Securities or
other securities excluded or withdrawn from such underwriting shall be withdrawn
from such registration.

                  (c) Number and Transferability. Each of the Holders shall be
entitled to have its shares included in an unlimited number of registrations

pursuant to this Section 3. The registration rights granted pursuant to this
Section 3 shall be assignable, in whole or in part, to any transferee of
Registrable Securities who is a transferee of at least 5% of the then
outstanding Registrable Securities, a member of GP Holding, an affiliate of
Warburg or a limited or general partner of an 

                                       6

<PAGE>

investment fund affiliated with Warburg, and such transferee shall be bound by
all obligations of this Section 3.

                  SECTION 4.  Form S-3 and Shelf Registration.

                  (a) Form S-3. The Company shall use its best efforts to
qualify for registration on Form S-3 for secondary sales. So long as the Company
is so qualified, Holders shall have the right to request unlimited registrations
on Form S-3 (such requests shall be in writing and shall state the number of
shares of Registrable Securities to be disposed of and the intended method of
disposition of shares by such holders), subject only to the following:

                             (i) The Company shall not be required to effect a
                  registration pursuant to this Section 4(a) within 120 days of
                  the effective date of the most recent registration pursuant to
                  this Section 4(a) in which securities held by the requesting
                  Holder could have been included for sale or distribution.

                            (ii) The Company shall not be required to effect a
                  registration pursuant to this Section 4(a) if the Company
                  shall furnish to the Holders a certificate signed by the
                  President or Chief Executive Officer of the Company stating
                  that in the good faith judgment of the Board of Directors of
                  the Company, it would be materially detrimental to the Company
                  and its stockholders for such registration statement to be
                  filed and it is therefore essential to defer the filing of
                  such registration statement. In such event, the Company shall
                  have the right to defer the filing of the registration
                  statement no more than once during any twelve (12) month
                  period for a period of not more than 90 days after receipt of
                  the request of the Holder or Holders under this Section 4(a).

                           (iii) The Company shall not be obligated to effect
                  any registration pursuant to this Section 4(a) in any
                  particular jurisdiction in which the Company would be required
                  to execute a general consent to service of process in
                  effecting such registration, qualification or compliance,
                  unless the Company is already subject to service in such
                  jurisdiction and except as may be required by the Act or
                  applicable rules or regulations thereunder.

                  The Company shall, within five (5) days of receipt of request
for registration pursuant to this Section 4(a), give 


                                       7

<PAGE>

written notice to all Holders of the receipt of such request and shall provide a
reasonable opportunity for other Holders to participate in the registration,
provided that if the registration is for an underwritten offering, the terms of
Section 2(b) shall apply to all participants in such offering. Subject to the
foregoing, the Company will use its diligent best efforts to effect promptly the
registration of all shares of Registrable Securities on Form S-3 to the extent
requested by the Holder or Holders thereof for purposes of disposition.

                  (b) Shelf Registration. If the Company shall receive from an
Initiating Holder, at any time, a written request that the Company effect a
registration pursuant to Rule 415, or any successor rule under the Act, that
would permit the sale of all or a part of the Registrable Securities from time
to time:

                             (i) The Company shall use its best efforts to file
                  with the Commission and thereafter to cause to be declared
                  effective as promptly as practicable a registration statement
                  on an appropriate form under the Act as reasonably determined
                  by the Company relating to the offer and sale of the
                  Registrable Securities by the Holders from time to time
                  pursuant to Rule 415, or any successor rule under the Act, in
                  accordance with the methods of distribution set forth in such
                  registration statement (a "Shelf Registration Statement").

                            (ii) The Company shall use its best efforts to keep
                  the Shelf Registration Statement continuously effective in
                  order to permit the prospectus forming part thereof to be
                  usable by Holders for a period of 18 months from the effective
                  date thereof or such shorter period that will terminate when
                  all the Registrable Securities covered by the Shelf
                  Registration Statement have been sold. Notwithstanding any
                  other provision hereof, the Company may postpone or suspend
                  the filing or the effectiveness of the Shelf Registration
                  Statement (or any amendments or supplements thereto) if (i)
                  such action is required by applicable law, or (ii) such action
                  is taken by the Company in good faith and for valid business
                  reasons (not including avoidance of the Company's obligations
                  hereunder), including the acquisition or divestiture of
                  assets, other pending corporate developments, public filings
                  with the Commission or other similar events, so long as the
                  Company promptly thereafter complies with the requirements of
                  Section 6(a)(v) hereof, if applicable. The Company shall be
                  deemed not to have used its best 

                                       8

<PAGE>

                  efforts to keep the Shelf Registration Statement effective
                  during the requisite period if it intentionally takes any

                  action not contemplated by clause (i) or (ii) above that would
                  result in holders of Registrable Securities covered thereby
                  not being able to offer and sell such Registrable Securities
                  during the period.

                  SECTION 5. Expenses of Registration. All Registration Expenses
incurred in connection with any registration, qualification or compliance
pursuant to this Agreement shall be borne by the Company, and all Selling
Expenses shall be borne by the Holders of the securities so registered pro rata
on the basis of the number of their shares so registered.

                            SECTION 6.  Registration Procedures.

                           (a)  In the case of each registration effected by the
Company pursuant to this Agreement, the Company will:

                             (i) provide the Holders of Registrable Securities
                  to be registered under the registration statement, their
                  underwriters, if any, and their respective counsel and
                  accountants, a reasonable opportunity to participate in the
                  preparation of such registration statement, each prospectus
                  included therein or filed with the Commission, and each
                  amendment thereof or supplement thereto (reflecting in each
                  such document such comments as such persons may reasonably
                  propose), and provide each of them such access to its books
                  and records and such opportunities to discuss the business of
                  the Company with its officers and the independent public
                  accountants who have certified its financial statements as
                  shall be necessary, in the opinion of such Holders' and such
                  underwriters' respective counsel, to conduct a reasonable
                  investigation within the meaning of the Act;

                            (ii) notify each Holder as to the filing of the
                  registration statement and of all amendments or supplements
                  thereto filed prior to the effective date of such registration
                  statement;

                           (iii) notify each Holder, promptly after it shall
                  receive notice thereof, of the time when such registration
                  statement becomes effective or when any amendment or
                  supplement to any prospectus forming a part of such
                  registration statement has been filed;

                                       9

<PAGE>

                            (iv) notify each Holder promptly of any request by
                  the Commission for the amending or supplementing of such
                  registration statement or prospectus or for additional
                  information;

                             (v) prepare and promptly file with the Commission,
                  and promptly notify each Holder of the filing of, any

                  amendments or supplements to such registration statement or
                  prospectus as may be necessary to correct any statements or
                  omissions if, at any time when a prospectus relating to the
                  Registrable Securities is required to be delivered under the
                  Act, any event with respect to the Company shall have occurred
                  as a result of which any such prospectus or any other
                  prospectus as then in effect would include an untrue statement
                  of a material fact or omit to state any material fact
                  necessary in order to make the statements made, in the light
                  of the circumstances under which they were made, not
                  misleading, and, in addition, prepare and file with the
                  Commission, promptly upon the written request of any Holder,
                  any amendments or supplements to such registration statement
                  or prospectus which may be reasonably necessary or advisable
                  in connection with the distribution of the Registrable
                  Securities;

                            (vi) prepare promptly upon request of the Holders or
                  any underwriters for the Holders such amendment or amendments
                  to such registration statement and such prospectus or
                  prospectuses as may be reasonably necessary to permit
                  compliance with the requirements of Section 10(a)(3) of the
                  Act;

                           (vii) advise each Holder promptly after the Company
                  shall receive notice or obtain knowledge of the issuance of
                  any stop order by the Commission suspending the effectiveness
                  of any such registration statement or amendment thereto or of
                  the initiation or threatening of any proceeding for that
                  purpose, and promptly use its best efforts to prevent the
                  issuance of any stop order or obtain its withdrawal promptly
                  if such stop order should be issued;

                          (viii) use its best efforts to qualify as soon as
                  reasonably practicable the Registrable Securities included in
                  the registration statement for sale under the blue sky or
                  other state securities laws of such states and jurisdictions
                  within the United States as shall be reasonably requested by
                  any Holder, provided 

                                      10

<PAGE>

                  that the Company shall not be required in connection therewith
                  or as a condition thereto to qualify to do business, to become
                  subject to taxation or to file a consent to service of process
                  generally in any of the aforesaid states or jurisdictions;

                            (ix) furnish each Holder, as soon as available,
                  copies of any registration statement and each preliminary or
                  final prospectus, or supplement or amendment required to be
                  prepared pursuant hereto, all in such quantities as any Holder
                  may from time to time reasonably request;


                             (x) furnish, at the request of any Holder
                  requesting registration of Registrable Securities pursuant to
                  this Agreement, on the date that such Registrable Securities
                  are delivered to the underwriters for sale in connection with
                  a registration pursuant to this Agreement, if such securities
                  are being sold through underwriters or, if such securities are
                  not being sold through underwriters, on the date that the
                  registration statement with respect to such securities becomes
                  effective, (i) an opinion, dated such date, of the counsel
                  representing the Company for the purposes of such
                  registration, in form and substance as is customarily given by
                  company counsel to the underwriters in an underwritten public
                  offering, addressed to the underwriters, if any, and to the
                  holders requesting registration of Registrable Securities, and
                  (ii) a letter, dated such date, from the independent certified
                  public accountant of the Company, in form and substance as is
                  customarily given by independent certified public accountants
                  to underwriters in an underwritten public offering, addressed
                  to the underwriters, if any, and, if customarily given to
                  holders of securities to be sold in a registration, to the
                  Holders requesting registration of Registrable Securities;

                            (xi) otherwise use its best efforts to comply with
                  all applicable rules and regulations of the Commission, and
                  make available to its security holders as soon as reasonably
                  practicable, but not later than 16 months after the effective
                  date of the registration statement, an earnings statement
                  covering a period of at least twelve (12) months beginning
                  after the effective date of the registration statement, which
                  earnings statement shall satisfy the provision of Section
                  11(a) of the Act; and

                                               11

<PAGE>

                           (xii) enter into and perform an underwriting
                  agreement with the managing underwriter, if any, selected as
                  provided in Section 2(b) or 3(b), containing customary (y)
                  terms of offer and sale of the securities, payment provisions,
                  underwriting discounts and commissions, and (z)
                  representations, warranties, covenants, indemnities, terms and
                  conditions, provided that the Holders may, at their option,
                  require that any or all of the representations and warranties
                  by, and the other agreements on the part of, the Company to
                  and for the benefit of such underwriters shall also be made to
                  and for the benefit of such Holders and that any or all of the
                  conditions precedent to the obligations of the Company shall
                  also be conditions precedent to the obligations of such
                  Holders, and provided further that such Holders shall not be
                  required to make any representations or warranties to or
                  agreements with the Company or the underwriters other than
                  representations, warranties or agreements regarding such

                  Holders and such Holders' intended method of distribution and
                  any other representation required by law.

                  (b) At its expense, the Company will: keep each registration
effected by the Company pursuant to this Agreement effective for a period of
nine (9) months or until the Holders have completed the distribution described
in the registration statement relating thereto, whichever first occurs;
provided, however, that in the case of any registration of Registrable
Securities on Form S-3 which are intended to be offered on a continuous or
delayed basis, such nine-month period shall be extended until all such
Registrable Securities are sold, provided that Rule 415, or any successor rule
under the Act, permits an offering on a continuous or delayed basis, and
provided further that applicable rules under the Act governing the obligation to
file a post-effective amendment permit, in lieu of filing a post-effective
amendment which (y) includes any prospectus required by Section 10(a) of the Act
or (z) reflects facts or events representing a material or fundamental change in
the information set forth in the registration statement, the incorporation by
reference in the registration statement of information required to be included
in (y) and (z) above to be contained in periodic reports filed pursuant to
Section 12 or 15(d) of the Exchange Act.

                                      12

<PAGE>

                            SECTION 7.  Indemnification.

                  (a)  To the extent permitted by law, the Company will
indemnify each of the Holders, each of its officers, directors, partners,
members, managers, agents, representatives and affiliates of the foregoing, each
underwriter (as defined in the Act), if any, and each person controlling each of
the Holders or such underwriter within the meaning of the Act and the rules and
regulations thereunder, with respect to each registration which has been
effected pursuant to this Agreement, against all claims, losses, damages and
liabilities (or actions in respect thereof) arising out of or based on any
untrue statement (or alleged untrue statement) of a material fact contained in
any prospectus, offering circular or other document (including any related
registration statement, notification or the like) incident to any such
registration, qualification or compliance, or based on any omission (or alleged
omission) to state therein a material fact required to be stated therein or
necessary to make the statements therein not misleading, or any violation by the
Company of the Act or any rule or regulation thereunder applicable to the
Company and relating to action or inaction required of the Company in connection
with any such registration, qualification or compliance, and will reimburse each
of the Holders, each of its officers, directors, partners, members, managers,
agents, representatives and their affiliates, each such underwriter and each
person controlling any such Holder or underwriter, for any legal and any other
expenses reasonably incurred in connection with investigating and defending any
such claim, loss, damage, liability or action, provided that the Company will
not be liable in any such case to the extent that any such claim, loss, damage,
liability or expense arises out of or is based on any untrue statement or
omission based upon written information furnished to the Company by the Holders
or underwriter and stated to be specifically for use therein.


                  (b)  To the extent permitted by law, each of the Holders will,
if Registrable Securities held by it are included in the securities as to which
such registration, qualification or compliance is being effected, indemnify the
Company, each of its directors, officers, agents and representatives and each
underwriter, if any, and each person controlling the Company or such
underwriter, against all claims, losses, damages and liabilities (or actions in
respect thereof) arising out of or based on any untrue statement (or alleged
untrue statement) of a material fact contained in any such registration
statement, prospectus, offering circular or other document made by such Holder,
or any omission (or alleged omission) to state therein a material fact required
to be stated therein or necessary to make the statements by such Holder therein
not misleading, and will 

                                      13
<PAGE>

reimburse the Company and such directors, officers, agents, representatives,
underwriters or control persons for any legal or any other expenses reasonably
incurred in connection with investigating or defending any such claim, loss,
damage, liability or action, in each case to the extent, but only to the extent,
that such untrue statement (or alleged untrue statement) or omission (or alleged
omission) is made in such registration statement, prospectus, offering circular
or other document in reliance upon and in conformity with written information
furnished to the Company by such Holder and stated to be specifically for use
therein; provided, however, that the indemnity agreement contained in this
Section 7(b) shall not apply to amounts paid in settlement of any such loss,
claim, damage, liability or action if such settlement is effected without the
consent of the Holders, and provided further that the obligations of each of the
Holders hereunder shall be limited to an amount equal to the proceeds to such
Holder of securities sold as contemplated herein.

                  (c)  Each party entitled to indemnification under this Section
7 (the "Indemnified Party") shall give notice to the party required to provide
indemnification (the "Indemnifying Party") promptly after such Indemnified Party
has actual knowledge of any claim as to which indemnity may be sought, and shall
permit the Indemnifying Party to assume the defense of any such claim or any
litigation resulting therefrom; provided that counsel for the Indemnifying
Party, who shall conduct the defense of such claim or any litigation resulting
therefrom, shall be approved by the Indemnified Party (whose approval shall not
unreasonably be withheld) and the Indemnified Party may participate in such
defense at such party's expense (unless the Indemnified Party shall have
reasonably concluded that there may be a conflict of interest between the
Indemnifying Party and the Indemnified Party in such action, in which case the
fees and expenses of counsel shall be at the expense of the Indemnifying Party),
and provided further that the failure of any Indemnified Party to give notice as
provided herein shall not relieve the Indemnifying Party of its obligations
under this Section 7 unless the Indemnifying Party is materially prejudiced
thereby. No Indemnifying Party, in the defense of any such claim or litigation,
shall, except with the consent of each Indemnified Party, consent to entry of
any judgment or enter into any settlement which does not include as an
unconditional term thereof the giving by the claimant or plaintiff to such
Indemnified Party of a release from all liability in respect to such claim or
litigation. Each Indemnified Party shall furnish such information regarding
itself or the claim in question as an Indemnifying Party may reasonably request
in writing and as shall 


                                      14

<PAGE>

be reasonably required in connection with the defense of such claim and
litigation resulting therefrom.

                  (d)  If the indemnification provided for in this Section 7 is
held by a court of competent jurisdiction to be unavailable to an Indemnified
Party with respect to any loss, liability, claim, damage or expense referred to
herein, then the Indemnifying Party, in lieu of indemnifying such Indemnified
Party hereunder, shall contribute to the amount paid or payable by such
Indemnified Party as a result of such loss, liability, claim, damage or expense
in such proportion as is appropriate to reflect the relative fault of the
Indemnifying Party on the one hand and of the Indemnified Party on the other in
connection with the statements or omissions which resulted in such loss,
liability, claim, damage or expense, as well as any other relevant equitable
considerations, provided, however, that the obligations of each Holder shall be
limited to an amount equal to the proceeds to such Holder from the sale of
Registrable Securities as contemplated herein. The relative fault of the
Indemnifying Party and of the Indemnified Party shall be determined by reference
to, among other things, whether the untrue or alleged untrue statement of a
material fact or the omission or alleged omission to state a material fact
relates to information supplied by the Indemnifying Party or by the Indemnified
Party and the parties' relative intent, knowledge, access to information and
opportunity to correct or prevent such statement or omission. No person guilty
of fraudulent misrepresentation (within the meaning of Section 11(f) of the
Act), shall be entitled to contribution from any person who is not guilty of
such fraudulent misrepresentation.

                  (e)  Notwithstanding the foregoing, to the extent that the
provisions on indemnification and contribution contained in the underwriting
agreement entered into in connection with any underwritten public offering
contemplated by this Agreement are in conflict with the foregoing provisions,
the provisions in such underwriting agreement shall be controlling.

                  (f)  The foregoing indemnity agreements are subject to the
condition that, insofar as they relate to any loss, claim, liability or damage
made in a preliminary prospectus but eliminated or remedied in the amended
prospectus on file with the Commission at the time the registration statement in
question becomes effective or the amended prospectus filed with the Commission
pursuant to Commission Rule 424(b) (the "Final Prospectus"), such indemnity
agreement shall not inure to the benefit of any underwriter if a copy of the
Final Prospectus was furnished to the underwriter and was not furnished to the
person asserting the loss, liability, claim or 

                                      15
<PAGE>

damage at or prior to the time such action is required by the Act.

                  (g)  The obligations of the Company and the Holders under this
Section 7 shall survive the completion of any offering of Registrable Securities

in a registration statement under this Agreement and otherwise.

                  (h)  The foregoing indemnity agreements shall include
reasonable fees and expenses of counsel incurred by the Indemnified Party in any
action or proceeding between the Indemnifying Party and the Indemnified Party or
between the Indemnified Party and any third party or otherwise.

                  SECTION 8.  Information by the Holders.  Each of the Holders
shall furnish to the Company such information regarding such Holder and the
distribution proposed by such Holder as the Company may reasonably request in
writing and as shall be reasonably required in connection with any registration,
qualification or compliance referred to in this Agreement.

                  SECTION 9.  Rule 144 Reporting.  With a view to making
available the benefits of certain rules and regulations of the Commission which
may permit the sale of restricted securities to the public without registration,
the Company agrees to use its reasonable best efforts:

                  (a)  make and keep public information available, as those
terms are understood and defined in Rule 144 under the Act;

                  (b) file with the Commission in a timely manner all reports
and other documents required of the Company under the Act and the Exchange Act;
and

                  (c) furnish to any Holder upon request, (i) a written
statement by the Company as to its compliance with the reporting requirements of
Rule 144, the Act and the Exchange Act, (ii) a copy of the most recent annual or
quarterly report of the Company filed with the Commission and such other reports
and documents so filed by the Company and (iii) such other information as a
Holder may reasonably request in availing itself of any rule or regulation of
the Commission allowing such Holder to sell any such securities without
registration.

                  SECTION 10.  Assignability.  The rights to cause the Company
to register Registrable Securities pursuant to this 

                                      16

<PAGE>

Agreement may be assigned by a Holder to any transferee or assignee of
Registrable Securities who is a transferee or assignee of at least 5% of the
then outstanding Registrable Securities, a member of GP Holding, an affiliate of
Warburg or a limited or general partner of an investment fund affiliated with
Warburg. The Company may not assign or transfer its rights or obligations
hereunder without the prior written consent of all the Holders.

                  SECTION 11.  Governing Law.  This Agreement shall be governed
by and construed in accordance with the laws of the State of New York.

                  SECTION 12.  Amendment.  Any modification, amendment or waiver
of this Agreement or any provision hereof shall be in writing and executed by
the Company and the Holders of not less than 50% of the Registrable Securities

then outstanding, provided, however, that no such modification, amendment or
waiver shall reduce the aforesaid percentage of Registrable Securities without
the consent of all of the Holders of the Registrable Securities.

                  SECTION 13.  Notices.  All notices, requests, consents and
demands shall be in writing and shall be personally delivered, mailed, postage
prepaid, telecopied or telegraphed or delivered by any nationally recognized
overnight delivery service to the Company at:

                           to the Company:

                           [Western Publishing Group, Inc.]
                           444 Madison Avenue
                           Suite 601
                           New York, New York  10022
                           Telecopy:  (212) 888-5025
                           Attn:  Richard A. Bernstein

                           with a copy to:

                           James A. Cohen, Esq.
                           Senior Vice President - Legal Affairs
                           [Western Publishing Group, Inc.]
                           444 Madison Avenue
                           New York, New York  10022
                           Telecopy:  (212) 888-5025

                                      17

<PAGE>

                           and a copy to:

                           Milbank, Tweed, Hadley & McCloy
                           One Chase Manhattan Plaza
                           New York, New York  10028
                           Telecopy: (212) 530-5219
                           Attn: Lawrence Lederman, Esq.

and to each Holder at such address set forth on the signature page hereof or as
shall be furnished in writing to the Company. All such notices, requests,
demands and other communication shall, when mailed (registered or certified
mail, return receipt requested, postage prepared), personally delivered, or
telegraphed, be effective four (4) days after deposit in the mails, when
personally delivered, or when delivered to the telegraph company, respectively,
addressed as aforesaid, unless otherwise provided herein and, when telecopied or
delivered by any nationally recognized overnight delivery service, shall be
effective upon actual receipt.

                  SECTION 14. Specific Performance. The parties hereto agree
that irreparable damage would occur in the event that any of the provisions of
this Agreement were not performed in accordance with their specific terms or
were otherwise breached. It is accordingly agreed that the parties shall be
entitled to an injunction or injunctions to prevent breaches of this Agreement

and to enforce specifically the terms and provisions hereof in any court of the
United States or any state having jurisdiction, this being in addition to any
other remedy to which they are entitled at law or in equity.

                  SECTION 15.  Counterparts.  This Agreement may be executed in
any number of counterparts, each of which shall be an original, but all of which
together shall constitute one instrument.

                  SECTION 16.  Severability.  Any provision of this Agreement
which is prohibited or unenforceable in any jurisdiction shall, as to such
jurisdiction, be ineffective to the extent of such prohibition or
unenforceability without invalidating the remaining provisions of this Agreement
or affecting the validity or enforceability of such provision in any other
jurisdiction.

                  SECTION 17.  Headings.  The various headings of this Agreement
are inserted for convenience only and shall not affect the meaning or
interpretation of this Agreement or any provisions hereof or thereof.

                                      18

<PAGE>

                  SECTION 18.  Entire Agreement.  This Agreement constitutes the
entire understanding among the parties hereto with respect to the subject matter
hereof and supersedes any prior agreements, written or oral, with respect
thereto.
                                      19

<PAGE>


                  IN WITNESS WHEREOF, the Company and each of the undersigned
parties has executed this Agreement effective for all purposes as of the date
first above written.


                                       [WESTERN PUBLISHING GROUP, INC.]



                                       By: 
                                           -------------------------------
                                           Name:
                                           Title:


                                       GOLDEN PRESS HOLDING, L.L.C.

                                       By: WARBURG, PINCUS VENTURES, L.P
                                       Member



                                            By:
                                                ---------------------------
                                                Name:
                                                Title:


                                       Address for notices:

                                       Golden Press Holding, L.L.C.
                                       c/o Warburg, Pincus Ventures, L.P.
                                       466 Lexington Avenue
                                       New York, New York  10017
                                       Telecopy:  (212) 878-9351
                                       Attn:  Joanne R. Wenig

                                       with a copy to:

                                       Willkie Farr & Gallagher
                                       153 East 53rd Street
                                       New York, New York  10022
                                       Telecopy:  (212) 821-8111
                                       Attn:  Jack H. Nusbaum, Esq.

                                      20


<PAGE>



                            Index of Defined Terms


Act                             1
Bernstein Holders               6
Commission                      1
Common Stock                    1
Company                         1
Demanding Holders               6
Exchange Act                    1
Final Prospectus               15
GP Holding                      1
Holder                          1
Indemnified Party              14
Indemnifying Party             14
Initiating Holder               1
Other Stockholders              4
Preferred Stock                 1
Registrable Securities          2
Registration Expenses           2
Selling Expenses                2
Shelf Registration Statement    8
Warburg                         3
Warrant                         1



<PAGE>
                                                                     WF&G DRAFT
                                                                     1/23/95

                                                               EXHIBIT D

                 [FORM OF OPINION OF WILLKIE FARR & GALLAGHER]


                                                              _________ __, 1996

Western Publishing Group, Inc.
444 Madison Avenue
New York, New York  10022

Ladies and Gentlemen:

                  We have acted as counsel to Golden Press Holding, L.L.C., a
Delaware limited liability company ("GP Holding"), in connection with the
Securities Purchase Agreement (the "Securities Purchase Agreement"), dated as of
January __, 1996, between GP Holding and Western Publishing Group, Inc., a
Delaware corporation (the "Company"), and the transactions contemplated thereby.
This opinion is being delivered to you pursuant to Section 6.2(c) of the
Securities Purchase Agreement. Capitalized terms not otherwise defined herein
are used as defined in the Securities Purchase Agreement.

                  In connection with this opinion, we have examined original
copies of the following:

                  (a)  the Securities Purchase Agreement;

                  (b)  the Irrevocable Proxies;
                  (c)  the Series B Certificate of Designations;
                  (d)  the Warrant;
                  (e)  the Registration Rights Agreement; and

                  (f)  the Registration Rights Agreement by and among  the
                       Company, Richard A. Bernstein ("Bernstein"), the Trust,
                       fbo Richard A. Bernstein u/a March 16, 1978, Richard A.
                       Bernstein and Stuart Turner, as trustees (the "Bernstein
                       Trust"), The Richard A. and Amelia Bernstein Foundation,
                       Inc. a not-for-profit corporation (the "Bernstein
                       Foundation"), and the Trust fbo Richard A. Bernstein u/a
                       Barry S. Bernstein dated April 5, 1986, Shawmut Bank
                       Connecticut, N.A., as trustee (the "Shawmut Trust");

<PAGE>

The agreements, documents and instruments referred to in clauses (a) through (f)
above are hereinafter collectively referred to as the "Transaction Documents".
The Company, all of its subsidiaries, Bernstein, the Bernstein Trust, the
Bernstein Foundation and the Shawmut Trust are hereinafter collectively referred
to as the "Company Parties".


                  In connection with this opinion, we have also examined such
documents and records of GP Holding and such agreements, certificates of public
officials or officers or other representatives of GP Holding as we have deemed
necessary or appropriate for the purposes of this opinion.

                  In our examination, we have assumed (i) the genuineness of all
signatures of all parties other than the signatures of GP Holding on the
Transaction Documents; (ii) the authenticity of all records, agreements,
documents, instruments and certificates submitted to us as originals, the
conformity to original documents and agreements of all documents and agreements
submitted to us as conformed, certified or photostatic copies thereof and the
authenticity of the originals of such conformed, certified or photostatic
copies; (iii) the due authorization, execution and delivery of all documents and
agreements by all parties other than the authorization, execution and delivery
of the Transaction Documents by GP Holding; and (iv) the legal right and power
of all parties under all applicable laws and regulations to enter into, execute
and deliver such agreements and documents other than the legal right and power
of GP Holding to enter into, execute and deliver the Transaction Documents. As
to questions of fact material to such opinions, we have, when relevant facts
were not independently established by us, relied upon representations of GP
Holding and of their respective officers and of public officials. We have
further assumed (a) the absence of any requirement of consent, approval or
authorization by any person or entity or by any Governmental Entity with respect
to the Company Parties and (b) that the Transaction Documents are legal, valid
and binding obligations of the Company Parties enforceable against in accordance
with their respective terms.

                  Based upon the foregoing and subject to the assumptions,
qualifications and exceptions set forth below, we are of the opinion that:

                  1. GP Holding is a limited liability company duly organized,
validly existing and in good standing under the laws of the State of Delaware.

                  2. GP Holding has the requisite power and authority to execute
and deliver each Transaction Document to which it is party and to perform its
obligations thereunder.

                  3. Each Transaction Document to which GP Holding is party has
been duly executed and delivered on behalf of GP 

<PAGE>

Holding, and the consummation of the transactions contemplated thereby have been
duly authorized by all requisite actions on the part of GP Holding. Each
Transaction Document to which GP Holding is party constitutes a legal, valid and
binding obligation of GP Holding, enforceable against GP Holding in accordance
with its terms.

                  4. The execution, delivery and performance by GP Holding of
the Transaction Documents to which GP Holding is party do not and will not (i)
conflict with the constituent documents of GP Holding, (ii) contravene (x) any
state or federal law, rule or regulation or (y) any judgment, writ, injunction,
decree or order of any Governmental Entity applicable to GP Holding of which we
have knowledge or (iii) contravene, conflict with, result in a breach of or

cause a default under any material contractual obligation known to us to which
GP Holding is party.

                  5. The execution, delivery and performance by GP Holding of
the Transaction Documents to which GP Holding is party do not and will not
require any registration by GP Holding with, consent or approval of, or notice
to, or other action by, any Governmental Entity, except routine filings required
to be made after the date hereof to maintain good standing and to maintain or
renew licenses and permits required for GP Holding to operate its business in
the ordinary course of business.

                  The foregoing opinions are subject to the following
assumptions, qualifications and exceptions:

                  A. The opinions expressed above are qualified (i) by the
effects of applicable bankruptcy, insolvency, reorganization, moratorium or
similar laws relating to or affecting the enforcement of creditors' rights
generally, (ii) insofar as the remedies of specific performance and injunctive
and other forms of equitable relief may be subject to equitable defenses and the
discretion of the court before which any enforcement thereof may be brought and
(iii) insofar as proceedings therefor may be limited by general principles of
equity (regardless of whether such enforceability is considered in a proceeding
at law or in equity), including, without limitation, principles of commercial
reasonableness and an implied covenant of good faith and fair dealing. In
addition, the enforcement of certain provisions, including those providing for
indemnification, may be limited by public policy considerations. Such opinions
are further subject to the qualification that certain remedial provisions of the
Transaction Documents are or may be unenforceable in whole or in part under the
laws of the State of New York, but the inclusion of such provisions does not
affect the validity of any such Transaction Document in which any such provision
is included, and such Transaction Documents contain adequate provisions for
enforcing payment of the obligations thereunder and for the practical
realization of the rights and benefits afforded thereby.

<PAGE>

                  B. We express no opinion as to any provisions of the
Transaction Documents insofar as they relate to (i) the subject matter
jurisdiction of the federal courts to adjudicate any controversy relating to the
Transaction Documents or (ii) the waiver of inconvenient forum.

                  We are members of the bar of the State of New York and do not
herein intend to express any opinion as to any matters governed by any laws
other than the laws of the State of New York, the United States of America or
the DGCL.

                  No person other than you may rely or claim reliance upon this
opinion letter. This opinion letter is limited to the matters stated herein and
no opinion is implied or may be inferred beyond the matters expressly stated.
This opinion letter may not be quoted, distributed or disclosed, except to your
counsel or, to the extent necessary, to an applicable regulatory authority or
pursuant to legal process, without our prior written consent.

                  This letter speaks only as of the date hereof and is limited

to present statutes, regulations and administrative and judicial
interpretations. We undertake no responsibility to update or supplement this
letter after the date hereof.

                               Very truly yours,


<PAGE>
                                                                 EXHIBIT E

             [FORM OF OPINION OF MILBANK, TWEED, HADLEY & MCCLOY]




                                                      __________ __, 1996



Golden Press Holding, L.L.C.
466 Lexington Avenue
New York, New York  10017

                           Re:      Western Publishing Group, Inc.

Ladies and Gentlemen:

                  We have acted as special counsel to Western Publishing Group,
Inc., a Delaware corporation (the "Company"), and certain of its affiliates in
connection with the Securities Purchase Agreement, dated as of January __, 1996
(the "Securities Purchase Agreement"), between the Company and Golden Press
Holding, L.L.C., a Delaware limited liability company ("GP Holding"), and the
transactions contemplated thereby. This opinion is being delivered to you
pursuant to Section 6.3(e) of the Securities Purchase Agreement. Capitalized
terms not otherwise defined herein are used as defined in the Securities
Purchase Agreement.

                  In connection with this opinion, we have examined original
copies of the following:

                  (a) the Securities Purchase Agreement;

                  (b) the Irrevocable Proxies;

                  (c) the Series B Certificate of Designations;

                  (d) the Warrant;

                  (e) the Registration Rights Agreement;

                  (f) the Registration Rights Agreement by and among the
                      Company, Richard A. Bernstein ("Bernstein"), the
                      Trust, fbo Richard A. Bernstein u/a March 16,
                      1978, Richard A. Bernstein and Stuart Turner, as
                      trustees (the "Bernstein Trust"), The Richard A.
                      and Amelia Bernstein Foundation, Inc., a not-for-
                      profit corporation (the "Bernstein Foundation"),

<PAGE>

                      and the Trust fbo Richard A. Bernstein u/a Barry

                      S. Bernstein dated April 5, 1986, Shawmut Bank
                      Connecticut, N.A., as trustee (the "Shawmut
                      Trust"); and

                  (g) the Employment Agreement, dated the date hereof,
                      between the Company and Richard E. Snyder
                      (including any related stock option agreements).

The agreements, documents and instruments referred to in clauses (a) through (g)
above are hereinafter collectively referred to as the "Transaction Documents".
The Company, all of its subsidiaries, Bernstein, the Bernstein Trust, the
Bernstein Foundation and the Shawmut Trust are hereinafter collectively referred
to as the "Company Parties".

                  In connection with this opinion, we have also examined such
documents and records of the Company and each of the other Company Parties and
such agreements, certificates of public officials or officers or other
representatives of the Company and each of the other Company Parties as we have
deemed necessary or appropriate for the purposes of this opinion.

                  In our examination, we have assumed (i) the genuineness of all
signatures of all parties other than the signatures of the Company on the
Transaction Documents; (ii) the authenticity of all records, agreements,
documents, instruments and certificates submitted to us as originals, the
conformity to original documents and agreements of all documents and agreements
submitted to us as conformed, certified or photostatic copies thereof and the
authenticity of the originals of such conformed, certified or photostatic
copies; (iii) the due authorization, execution and delivery of all documents and
agreements by all parties other than the authorization, execution and delivery
of the Transaction Documents by the Company; and (iv) the legal right and power
of all parties under all applicable laws and regulations to enter into, execute
and deliver all agreements and documents other than the legal right and power of
the Company to enter into, execute and deliver the Transaction Documents. As to
questions of fact material to such opinions, we have, when relevant facts were
not independently established by us, relied upon representations of the Company
Parties and of their respective officers and of public officials. We have
further assumed (a) the absence of any requirement of consent, approval or
authorization by any person or entity or by any Governmental Entity with respect
to all parties other than the Company and (b) that the Transaction Documents are
legal, valid and binding obligations of all parties other than the Company
Parties enforceable against such parties in accordance with their respective
terms.

                  Based upon and subject to the foregoing and subject also to
the assumptions, qualifications and exceptions set forth below, and having
considered such questions of law as we deemed

                                       2

<PAGE>

necessary as a basis for the opinions expressed below, we are of
the opinion that:


                  1.       Each of the Company, Penn Corporation and Western
Publishing Company, Inc. is a corporation duly incorporated,
validly existing and in good standing under the laws of its state
of incorporation.

                  2. The Company has the requisite corporate power and authority
to execute and deliver each Transaction Document to which it is party and to
perform its obligations thereunder.

                  3. Each Transaction Document to which the Company is party has
been duly executed and delivered on behalf of the Company, and the consummation
of the transactions contemplated thereby have been duly authorized by all
requisite corporate actions on the part of the Company. Each Transaction
Document to which any of the Company Parties is party constitutes a legal, valid
and binding obligation of such party, enforceable against such party in
accordance with its terms.

                  4. The Series B Certificate of Designations is effective in
accordance with the DGCL, and all the New Preferred Shares and all the shares of
Company Common Stock issuable upon conversion of the New Preferred Shares and in
payment of stock dividends in respect thereof and upon exercise of the Warrant
will be, when so issued in accordance with the terms of the applicable
Transaction Documents, duly authorized, validly issued, fully paid and
nonassessable. The Company has duly reserved 8,880,000 shares of Company Common
Stock for issuance upon conversion of the New Preferred Stock and in payment of
stock dividends in respect thereof and 3,000,000 shares of Company Common Stock
for issuance upon exercise of the Warrant.

                  5. All the outstanding shares of capital stock of each of Penn
Corporation and Western Publishing Company, Inc. have been duly authorized,
validly issued, fully paid and nonassessable and (except as specified in Section
3.3 of the Company Disclosure Schedule) are owned of record, and, to our
knowledge, beneficially, directly or indirectly, by the Company, and, to our
knowledge, are free and clear of any claims, liens, charges, security interests
or the legal or equitable encumbrances, limitations or restrictions. [To be
given by Jim Cohen in his capacity as Senior Vice President of Legal Affairs of
the Company.]

                  6. The execution, delivery and performance by the Company of
the Transaction Documents to which it is party (including the proposed
redemption of the Company Preferred Stock by the Company) do not and will not
(i) conflict with the constituent documents of such party, (ii) contravene any
New York State or federal law, rule or regulation or (iii) contravene, conflict
with, result in a breach of or cause a default under any

                                       3

<PAGE>

material contractual obligation known to us to which Company is
party.

                  7. The execution, delivery and performance by each Company
Party of the Transaction Documents to which it is party do not and will not

require any registration with, consent or approval of, or notice to, or other
action by, any Governmental Entity, except (i) filing of the Company Proxy
Statement with the Commission, (ii) routine corporate filings required to be
made after the date hereof to maintain good standing and to maintain or renew
licenses and permits required for the Company and its subsidiaries to operate
their business in the ordinary course of business and (iii) in compliance with
the HSR Act.

                  8. Based upon the representations and warranties of the
Company and GP Holding contained in the Securities Purchase Agreement, the
issuance and sale by the Company of the New Preferred Stock and the Warrant, in
the manner and under the circumstances contemplated by the Securities Purchase
Agreement, is exempt from the registration requirements of Section 5 of the
Securities Act. For the purposes of this paragraph 8, we have assumed that (a)
the issuance and sale by the Company of the New Preferred Stock and the Warrant
on the date hereof will be conducted solely in the manner contemplated and
intended in the Securities Purchase Agreement and (b) GP Holding will not offer,
transfer, sell or otherwise dispose of any of the New Preferred Stock or the
Warrant except in accordance with the terms of the Securities Purchase
Agreement.

                  In addition, we have reviewed that certain letter from the
Company to Mr. Roman Chojnacki dated December 20, 1993 that has been furnished
to us by the Company (the "First Chojnacki Letter") and that certain letter from
the Company to Mr. Roman Chojnacki dated July 8, 1994 (the "Second Chojnacki
Letter"). We have been advised by the Company, and assume for purposes of the
opinion set forth in this paragraph, that letters substantially similar to the
First Chojnacki Letter were delivered by the Company to a number of employees
(such letters, together with the First Chojnacki Letter, being referred to
herein as the "Change of Control Benefits Agreements"). We have also been
advised by the Company, and assume for purposes of the opinion set forth in this
paragraph, that each recipient of a Change of Control Benefits Agreement also
received a letter from the Company substantially similar to the Second Chojnacki
Letter. Subject to (i) the foregoing assumptions, (ii) equitable considerations
arising out of the individual circumstances of which we are not aware and (iii)
the fact that the applicable laws of other jurisdictions may be different from
those of the State of New York with respect to the matters to which this
paragraph relates, and having considered such questions of law as we deemed
necessary as a basis for the opinion set forth in this paragraph, we are of the
opinion that the Change of Control Benefits Agreements have been effectively
rescinded by the Company such

                                       4

<PAGE>

that no person has or will in the future become eligible for the benefits
described in the Change of Control Benefits Agreements.

                  The foregoing opinions are subject to the following
assumptions, qualifications and exceptions:

                  A. The opinions expressed above are qualified (i) by the
effects of applicable bankruptcy, insolvency, reorganization, moratorium or

similar laws relating to or affecting the enforcement of creditors' rights
generally, (ii) insofar as the remedies of specific performance and injunctive
and other forms of equitable relief may be subject to equitable defenses and the
discretion of the court before which any enforcement thereof may be brought and
(iii) insofar as proceedings therefor may be limited by general principles of
equity (regardless of whether such enforceability is considered in a proceeding
at law or in equity), including, without limitation, principles of commercial
reasonableness and an implied covenant of good faith and fair dealing. In
addition, the enforcement of certain provisions, including those providing for
indemnification, may be limited by public policy considerations. Such opinions
are further subject to the qualification that certain remedial provisions of the
Transaction Documents are or may be unenforceable in whole or in part under the
laws of the State of New York, but the inclusion of such provisions does not
affect the validity of any such Transaction Document in which any such provision
is included, and such Transaction Documents contain adequate provisions for
enforcing payment of the obligations thereunder and for the practical
realization of the rights and benefits afforded thereby.

                  B. We express no opinion as to any provisions of the
Transaction Documents insofar as they relate to (i) the subject matter
jurisdiction of the federal courts to adjudicate any controversy relating to the
Transaction Documents or (ii) the waiver of inconvenient forum.

                  We are members of the bar of the State of New York and do not
herein intend to express any opinion as to any matters governed by any laws
other than the laws of the State of New York, the United States of America or
the DGCL.

                  No person, other than you, any holder from time to time of the
New Preferred Stock, the Warrant or the Company Common Stock issued upon
conversion or exercise thereof or payment of stock dividends in respect thereof
and Richard E. Snyder in respect of the Employment Agreement, may rely or claim
reliance upon this opinion letter. This opinion letter is limited to the matters
stated herein and no opinion is implied or may be inferred beyond the matters
expressly stated. This opinion letter may not be quoted, distributed or
disclosed, except to your counsel, to transferees of the New Preferred Stock,
the Warrant or the Company Common Stock issuable upon exchange of the New
Preferred Stock or as a stock dividend thereon or upon

                                       5

<PAGE>

conversion of the Warrant, to the extent necessary, to an applicable regulatory
authority or pursuant to legal process, without our prior written consent.

                  This letter speaks only as of the date hereof and is limited
to present statutes, regulations and administrative and judicial
interpretations. We undertake no responsibility to update or supplement this
letter after the date hereof.

                                       Very truly yours,

                                       6



<PAGE>

                              IRREVOCABLE PROXY



          THIS  AGREEMENT,  dated as of January 31, 1996,  between  Golden Press
Holding,  L.L.C., a Delaware limited  liability  company (the "Buyer"),  and the
Trust, fbo Richard A. Bernstein u/a March 16, 1978, Richard A. Bernstein and
Stuart Turner, as trustees (the "Shareholder"), a shareholder of Western
Publishing Group, Inc., a Delaware corporation (the "Company").

                           W I T N E S S E T H:

     WHEREAS, contemporaneously with the execution of this Agreement, the
Company and the Buyer are entering into a Securities Purchase Agreement (the
"Securities Purchase Agreement") pursuant to which the Buyer will purchase (the
"Securities Purchase") 13,000 shares of the Company's Series B Convertible
Preferred Stock, no par value ("Series B Preferred Stock"), and a warrant (the
"Warrant") to purchase 3,250,000 shares (subject to adjustment) of the Company's
common stock, par value $.01 per share ("Company Common Stock");

     WHEREAS, contemporaneously with the execution of this Agreement, Buyer is
entering into an agreement substantially similar to this Agreement with each of
(i) Richard A. Bernstein and (ii) the Trust fbo Richard A. Bernstein u/a Barry
S. Bernstein dated April 5, 1986, Fleet National Bank of Connecticut, as trustee
(collectively, the "Other Shareholders"), which own 3,501,000 and 95,771 shares
of Company Common Stock, respectively; and

     WHEREAS, the Buyer, as a condition to its willingness to enter into
the Securities  Purchase  Agreement,  has required the  Shareholder to grant the
Buyer an  irrevocable  proxy with respect to all of the shares of Company Common
Stock owned by the Shareholder,  together with any additional  shares of Company
Common Stock  hereafter  acquired by the Shareholder  (such specified  number of
shares,  and any additional shares when and if they are acquired by Shareholder,
being referred to as the "Shares") on the terms and conditions  hereinafter  set
forth;

     NOW, THEREFORE, the parties hereto agree as follows:

<PAGE>

     1. Irrevocable Proxy. By entering into this Agreement, the Shareholder
hereby grants a proxy (the "Proxy") appointing the Buyer (or any designee of the
Buyer) as the Shareholder's lawful agent, attorney-in-fact and proxy, with full 
power of substitution, for and in the Shareholder's name, to vote, express
consent or dissent, or otherwise to utilize such voting power in such manner and
upon such matters as the Buyer or its proxy or substitute shall, in the Buyer's
sole discretion, deem proper with respect to the Shares, including without
limitation, to vote any or all the Shares at any meeting, or in connection with
any written consent, of the Company's shareholders (i) in favor of the
Securities Purchase (or any similar transaction involving the Company and the
Buyer (or an Affiliate thereof)), (ii) in favor of the Securities Purchase
Agreement or other agreement evidencing any such transaction and in favor of any

other related transactions or matters presented in connection with any such
transaction, including the Company Voting Matters (as defined in the Securities
Purchase Agreement), and (iii) against any other proposal which provides for any
merger, sale of assets or other Third Party Business Combination (as defined in
the Securities Purchase Agreement) between the Company (or any subsidiary of the
Company) and any other person or entity or which would make it impractical for
the Buyer to effect the Securities Purchase or other similar transaction
involving the Company and the Buyer (or an Affiliate thereof); provided,
however, that, until the consummation of the Securities Purchase, the Proxy
shall not allow Buyer to vote against, or for the removal of, existing members
of the Company's Board of Directors, except that the Proxy will be voted for the
Company Voting Matters as contemplated by Section 5.3 of the Securities Purchase
Agreement. The Proxy is irrevocable, is coupled with an interest, and is granted
in consideration of the Buyer's entering into this Agreement and the Securities
Purchase Agreement; provided, however, that the Proxy shall be revoked upon the
earlier to occur of (x) the termination of the Securities Purchase Agreement in
accordance with its terms prior to the consummation of the Securities Purchase
and (y) the failure of the aggregate "beneficial ownership" (as defined in Rule
13d-3 under the Securities Exchange Act of 1934, as amended) of Buyer, each
member thereof, any Affiliates of such members (other than of Warburg, Pincus
Ventures, L.P. ("WPV")) and the general partnership that acts as a general
partner of WPV, at any time following the consummation of the Securities
Purchase, to constitute 15% or more of the outstanding Company Common Stock
(after taking into account the conversion or exercise of all outstanding
securities of the Company that are convertible into or exercisable for shares of
Company Common Stock, provided, however, that the shares of Company Common Stock

                                       2
<PAGE>
issuable upon exercise of the Warrant shall be taken into account only in the
amount of the excess, if any, of the number of such shares over the number of
shares of Company Common Stock issued to such parties as dividends on the Series
B Preferred Stock). If the proxy granted in this Section 1 shall be determined
to be invalid for any reason, the Shareholder hereby agrees to vote the Shares,
in any circumstances set forth in this Section 1, in accordance with the written
instructions of Buyer. Notwithstanding any implication to the contrary in this
Agreement, the proxy granted in this Section 1 shall be revoked, and the
agreement set forth in the immediately preceding sentence shall be terminated,
with respect to any Shares upon the sale or transfer of such Shares to a third
party (other than an Affiliate of the Shareholder), provided that such sale or
transfer is otherwise permitted under the terms of this Agreement. For purposes
of this Agreement, "Affiliate" is used as defined in Rule 405 under the
Securities Act of 1933, as amended (the "Securities Act"), and includes, without
limitation, immediate family members and trusts, 25% or more of the beneficial
interests of which are owned by such person or one or more members of his
immediate family members.

     2. Legending of Certificates; Nominee Shares. The Shareholder agrees to
submit to the Buyer contemporaneously with or promptly following execution of
this Agreement (or promptly following receipt of any additional certificates
representing any additional Shares) all certificates representing the Shares so
that the Buyer may note thereon a legend referring to the transfer restrictions
in this Agreement. If any of the Shares beneficially owned by the Shareholder
are held of record by a brokerage firm in "street name" or in the name of any

other nominee (a "Nominee," and, as to the Shares, "Nominee Shares"), the
Shareholder agrees that, upon written notice by the Buyer requesting it, the
Shareholder will within five days of the giving of such notice execute and
deliver to the Buyer a limited power of attorney in such form as shall be
reasonably satisfactory to the Buyer enabling the Buyer to require the Nominee
to grant to the Buyer an irrevocable proxy to the same effect as Section 1
hereof with respect to the Nominee Shares held by such Nominee and to submit to
the Buyer the certificates representing such Nominee Shares for notation of the
foregoing legend thereon.

     3. [Intentionally omitted.]

     4. Representations and Warranties of the Shareholder. The Shareholder
represents and warrants to the Buyer that:

                                       3
<PAGE>
     (a) On the date hereof, the Shareholder is the owner of record of 400,000
shares of Company Common Stock. All of the Shares are validly issued, fully paid
and nonassessable, with no personal liability attaching to the ownership
thereof; and the Shareholder has good and valid title to the Shares, free and
clear of any agreements, liens, adverse claims or encumbrances whatsoever with
respect to the ownership of or the right to vote the Shares. The Shareholder has
not granted any proxies with respect to the Shares except as contemplated by
this Agreement.

     (b) The Shareholder has the full right, power and authority to enter into
this Agreement, and this Agreement has been duly and validly executed and
delivered on behalf of the Shareholder.

     (c) The execution, delivery and performance of this Agreement and the
consummation of the transactions contemplated hereby do not and will not, with
or without the giving of notice or the passage of time, (i) violate any
judgment, injunction or order of any court, arbitrator or governmental agency
applicable to the Shareholder, or (ii) conflict with, result in the breach of
any provision of, constitute a default under, or give rise to a right of
termination, cancellation or acceleration of any right or obligation of the
Shareholder under, or require the consent of any third party under, any
agreement, instrument, judgment, order or decree to which the Shareholder is a
party or by which the Shareholder may be bound.

     (d) This Agreement is the valid and binding Agreement of the Shareholder,
enforceable against the Shareholder in accordance with its terms, except as
enforcement may be limited by bankruptcy, insolvency, moratorium or other
similar laws relating to creditors' rights generally.

     (e) The Shares are the only shares of Company Common Stock owned of record
by the Shareholder, and the Shareholder does not own any options to purchase or
rights to subscribe for or otherwise acquire any securities of the Company and
has no other interest in or voting rights with respect to any securities of the
Company.

     (f) No investment banker, broker or finder is entitled to a commission or
fee from the Shareholder or the Company in respect of this Agreement based upon

any arrangement or agreement made by or on behalf of the Shareholder.

                                       4
<PAGE>
     5. Additional Covenants of the Shareholder. The Shareholder hereby
covenants and agrees that:

     (a) The Shareholder will not enter into any transaction, take any action,
or by inaction permit any event to occur, that would result in any of the
representations or warranties of the Shareholder herein contained not being true
and correct at and as of the time immediately after the occurrence of such
transaction, action or event.

     (b) Until the termination of this Agreement, the Shareholder, whether
directly, indirectly, or through any employee, agent or otherwise shall not: (i)
solicit or initiate any inquiry or submission of a proposal or an offer from any
person or entity relating to any acquisition or purchase of (A) the assets,
business or property of the Company or any subsidiary thereof, or (B) any equity
interest in, or any merger, consolidation or business combination with, the
Company or any of its subsidiaries (an "acquisition proposal"), or (ii)
participate in any discussions or negotiations regarding, or furnish to any
other person or entity any information with respect to, or otherwise cooperate
in any way or assist or facilitate any acquisition proposal by any other person
or entity. The Shareholder shall promptly advise the Buyer of any communication
(including the identity of the person or entity making such communication and
the terms thereof) that the Shareholder may receive relating to any of the
foregoing.


     (c) Until the termination of this Agreement, the Shareholder shall not,
directly or indirectly, (i) grant any proxies or enter into any voting trust or
other agreement or arrangement with respect to the voting of any Shares or (ii)
acquire, sell, assign, transfer, encumber or otherwise dispose of, or enter into
any contract, option or other arrangement or understanding with respect to the
direct or indirect acquisition or sale, assignment, transfer, encumbrance or
other disposition of, any shares of capital stock of the Company during the term
of this Agreement other than with the Other Shareholders. The Shareholder shall
not seek or solicit any such acquisition or sale, assignment, transfer,
encumbrance or other disposition or any such contract, option or other
arrangement or assignment or understanding and the Shareholder agrees to notify
the Buyer promptly and to provide all details requested by the Buyer if the
Shareholder shall be approached or solicited, directly or indirectly, by any
person or entity with respect to any of the foregoing. Notwithstanding the
foregoing, the Shareholder shall be entitled, (i) at any time beginning three
business days after 

                                       5
<PAGE>
the financial results of the Company for the fiscal year ending February 3, 1996
have been Publicly Disclosed (as defined below) by the Company, but not before
consummation of the Securities Purchase, to sell all or a portion of the Shares
to any purchaser, (x) in the case of non-negotiated, public, open-market
transactions, in amounts not to exceed the limitations set forth in Rule 144(e)
under the Securities Act (provided that the Shareholder and its Affiliates shall

be considered one person for purposes of such limitations) and (y) in all other
cases, other than to an Entrepreneurial Investor (as defined below) and (ii) to
pledge Shares in order to secure a loan from a bona fide lending institution,
provided that (x) prior to such pledge such institution agrees in writing to
enter into an agreement with the Buyer substantially identical to this Agreement
and reasonably satisfactory in all respects to the Buyer, such agreement to take
effect immediately prior to such institution's foreclosing or receiving any
rights (other than a security interest therein) in respect of such Shares, and
(y) prior to such foreclosure, the rights of such institution in respect of such
Shares shall be limited to a security interest therein and be subject to this
Agreement and (iii) to distribute Shares to its beneficiaries as required under
its terms of trust, provided that prior to such distribution, such beneficiary
shall enter into an agreement with the Buyer substantially identical to this
Agreement and reasonably satisfactory in all respects to the Buyer. The
Shareholder shall provide the Buyer with prior written notice of any proposed
transfer of Shares pursuant to this Section 5(c) and evidence of compliance
therewith. For purposes of this Agreement, "Publicly Disclosed" means the
Company's publicly announcing (which may include disclosure in the Proxy
Statement mailed to the holders of Company Common Stock in connection with the
Securities Purchase) the consolidated financial results of the Company and its
consolidated subsidiaries for the fiscal year ending February 3, 1996 in the
same detail as the Company's public announcement of such results for the fiscal
year ended January 28, 1995 (containing at least the consolidated revenues,
operating income and net income of the Company and its consolidated
subsidiaries), and an "Entrepreneurial Investor" means any investor that (or any
investor, any of whose Affiliates) (x) is listed on Schedule I hereto or (y) is
unacceptable to John Vogelstein, in his sole discretion, provided that no
individual or entity listed on Schedule II hereto shall be deemed an
Entrepreneurial Investor.

     (d) The Shareholder shall execute and deliver any additional documents
reasonably necessary or desirable, in the reasonable opinions of both the
Buyer's counsel and the Shareholder's counsel, to evidence the Proxy granted in
Section 1 

                                       6
<PAGE>
with respect to the Shares or otherwise implement and effect the provisions of
this Agreement.

          6.   Representations and Warranties of the Buyer.

          The Buyer represents and warrants to the Shareholder that:

     (a) The Buyer has all requisite power and authority to enter into and
perform all of its obligations under this Agreement. The execution, delivery and
performance of this Agreement and all of the transactions contemplated hereby
have been duly authorized by all necessary action on the part of the Buyer. This
Agreement has been duly executed and delivered by the Buyer.

     (b) Neither the execution, delivery or performance of this Agreement by the
Buyer nor the consummation of the transactions contemplated herein will violate
the organizational documents of the Buyer or will conflict with or result in the
breach of any material term, condition or provision of any instrument,

indenture, contract, lease or other document or understanding, oral or written,
to which the Buyer is a party or is otherwise bound or affected in such a manner
as to materially and adversely affect the business of the Buyer.

     7. Termination. This Agreement may be terminated by any party hereto on or
after the day of termination of the Securities Purchase Agreement in accordance
with its terms, prior to the consummation of the Securities Purchase, and
thereafter (i) by mutual written consent of both parties hereto, provided that
Section 10 hereof shall survive termination of this Agreement or (ii) at such
time as the Shareholder and the Other Shareholders shall have disposed of direct
and indirect "beneficial ownership" of all shares of Company Common Stock
(excluding the 60,000 share of Company Common Stock owned by the Richard A. and
Amelia Bernstein Foundation, Inc.) in bona fide transactions that do not violate
this Agreement.

          8.  Binding  Effect;  Assignment.  This  Agreement  shall inure to the
benefit of and be binding upon the parties and their  respective  successors and
permitted assigns. Except as contemplated by Section 5(d), the Shareholder shall
not assign its rights or obligations  hereunder without the Buyer's consent. The
Buyer may assign its rights and obligations hereunder to an Affiliate.

                                       7
<PAGE>
     9. Notices. All notices and communications hereunder shall be in writing
and shall be deemed to have been duly given if delivered personally or by
Federal Express or other courier service or sent by express mail, postage
prepaid, return receipt requested, addressed to the respective party at the
applicable address below, on the date of such personal delivery or on the date
received:

If to the Buyer:         Golden Press Holding, L.L.C.
                         c/o Warburg, Pincus Ventures, L.P.
                         466 Lexington Avenue
                         New York, New York  10017
                         Attention:  Joanne R. Wenig
                         Telecopy No.:  (212) 878-9351

with a copy to:          Willkie Farr & Gallagher
                         153 East 53rd Street
                         New York, New York 10022
                         Attention:  Jack H. Nusbaum, Esq.
                         Telecopy No.:  (212) 821-8111

If to the Shareholder:   Richard A. Bernstein
                         444 Madison Avenue
                         Suite 601
                         New York, New York  10022
                         Telecopy No.:  (212) 888-5025

with a copy to:          Milbank, Tweed, Hadley & McCloy 
                         One Chase Manhattan Plaza
                         New York, New York 10005 
                         Attention: Lawrence Lederman, Esq. 
                         Telecopy No.: (212) 530-5219


     Any party may change the foregoing address from time to time by giving the
other party notice thereof.

     10. Injunctive Relief; Remedies Cumulative.

     (a) Each party hereto acknowledges that the other party will be irreparably
harmed and that there will be no adequate remedy at law for a violation of any
of the covenants or agreements of such party that are contained in this
Agreement. It is accordingly agreed that, in addition to any other remedies that
may be available to the non-
                                       8
<PAGE>
breaching party upon the breach by any other party of such covenants and
agreements, the non-breaching party shall have the right to obtain injunctive
relief to restrain any breach or threatened breach of such covenants or
agreements or otherwise to obtain specific performance of any of such covenants
or agreements.

     (b) No remedy conferred upon or reserved to any party herein is intended to
be exclusive of any other remedy, and every remedy shall be cumulative and in
addition to every other remedy herein or now or hereafter existing at law, in
equity or by statute.

     11. Applicable Law. This Agreement shall be governed by and construed in
accordance with the laws of the State of New York, without regard to the
principles of conflicts of laws thereof; provided, however, that the laws of the
State of Delaware shall govern as to internal corporate matters.

     12. Counterparts. This Agreement may be executed in any number of
counterparts, all of which together shall constitute a single agreement.

     13. Effect of Partial Invalidity. Whenever possible, each provision of this
Agreement shall be construed in such a manner as to be effective and valid under
applicable law. If any provision of this Agreement or the application thereof to
any party or circumstance shall be prohibited by or invalid under applicable
law, such provisions shall be ineffective to the extent of such prohibition
without invalidating the remainder of such provision or any other provisions of
this Agreement or the application of such provision to the other party or other
circumstances.

     14. Entire Agreement. This Agreement constitutes the entire understanding
among the parties hereto with respect to the subject matter hereof and
supersedes any prior agreements, written or oral, with respect thereto.

     15. Jurisdiction and Process. Each party hereto irrevocably submits to the
non-exclusive jurisdiction of the United States District Court for the Southern
District of New York and of any New York state court sitting in New York City
for the purposes of all legal proceedings arising out of or relating to this
Agreement or the transactions contemplated hereby. Each party hereto irrevocably
waives, to the fullest extent permitted by law, any objection which it may now
or hereafter have to the laying of the venue of any such proceeding brought in
such a court and any claim that any such proceeding brought in such a court has

been brought in an inconvenient forum. Each party 

                                       9
<PAGE>
hereto agrees that a final judgment in any such proceeding shall be conclusive
and may be enforced in other jurisdictions by suit on the judgment or in any
other manner provided by law. Each party hereto consents to process being served
in any such proceeding by mailing a copy thereof by registered or certified
mail, postage prepaid, return receipt requested to such party at its address
specified in Section 9 or at such other address of which such party shall then
have been notified pursuant to said Section. Each party hereto agrees that such
service upon receipt (i) shall be deemed in every respect effective service of
process upon it in any such proceeding and (ii) shall, to the fullest extent
permitted by applicable law, be taken and held be valid personal service upon
and personal delivery to such party. Such service shall be conclusively presumed
received as evidenced by a delivery receipt furnished by the United States
Postal Service or any reputable commercial delivery service.

                                      10

<PAGE>


          IN WITNESS WHEREOF, this Agreement has been executed by the parties as
of the date first above written.


                          GOLDEN PRESS HOLDING, L.L.C.


                              By:  WARBURG, PINCUS VENTURES, L.P.
                                   Member



                                   By:___________________________
                                      Name:
                                      Title: General Partner


                              RICHARD A. BERNSTEIN AND
                              STUART TURNER, trustees, u/a
                              March 16, 1978 fbo Richard A.
                              Bernstein


                              By:________________________________
                              Richard A. Bernstein
                                   Trustee


                              By:________________________________
                                 Stuart Turner
                                   Trustee


                                      11
<PAGE>


                            Index of Defined Terms



beneficial ownership .......................................................   2
Buyer ......................................................................   1
Company ....................................................................   1
Company Common Stock .......................................................   1
Nominee ....................................................................   3
Nominee Shares .............................................................   3
Other Shareholders .........................................................   1
Proxy ......................................................................   1
Publicly Disclosed .........................................................   6
Securities Purchase ........................................................   1
Securities Purchase Agreement ..............................................   1
Series B Preferred Stock ...................................................   1
Shareholder ................................................................   1
Shares .....................................................................   1
Warrant ....................................................................   1



<PAGE>
                                       
                               IRREVOCABLE PROXY



                  THIS AGREEMENT, dated as of January 31, 1996, between Golden
Press Holding, L.L.C., a Delaware limited liability company (the "Buyer"), and
the Trust, fbo Richard A. Bernstein u/a April 5, 1986, Fleet National Bank of
Connecticut, as trustee (the "Shareholder), a shareholder of Western Publishing
Group, Inc., a Delaware corporation (the "Company").

                             W I T N E S S E T H:

                  WHEREAS, contemporaneously with the execution of this
Agreement, the Company and the Buyer are entering into a Securities Purchase
Agreement (the "Securities Purchase Agreement") pursuant to which the Buyer will
purchase (the "Securities Purchase") 13,000 shares of the Company's Series B
Convertible Preferred Stock, no par value ("Series B Preferred Stock"), and a
warrant (the "Warrant") to purchase 3,250,000 shares (subject to adjustment) of
the Company's common stock, par value $.01 per share ("Company Common Stock");

                  WHEREAS, contemporaneously with the execution of this
Agreement, Buyer is entering into an agreement substantially similar to this
Agreement with each of (i) Richard A. Bernstein and (ii) the Trust fbo Richard
A. Bernstein u/a March 16, 1978, Richard A. Bernstein and Stuart Turner, as
trustees (collectively, the "Other Shareholders"), which own 3,501,000 and
400,000 shares of Company Common Stock, respectively; and

                  WHEREAS, the Buyer, as a condition to its willingness to enter
into the Securities Purchase Agreement, has required the Shareholder to grant
the Buyer an irrevocable proxy with respect to all of the shares of Company
Common Stock owned by the Shareholder, together with any additional shares of
Company Common Stock hereafter acquired by the Shareholder (such specified
number of shares, and any additional shares when and if they are acquired by
Shareholder, being referred to as the "Shares") on the terms and conditions
hereinafter set forth;

                  NOW, THEREFORE, the parties hereto agree as follows:

                  1. Irrevocable Proxy. By entering into this Agreement, the
Shareholder hereby grants a proxy (the "Proxy") 

                                       2
<PAGE>
appointing the Buyer (or any designee of the Buyer) as the Shareholder's lawful
agent, attorney-in-fact and proxy, with full power of substitution, for and in
the Shareholder's name, to vote, express consent or dissent, or otherwise to
utilize such voting power in such manner and upon such matters as the Buyer or
its proxy or substitute shall, in the Buyer's sole discretion, deem proper with
respect to the Shares, including without limitation, to vote any or all the
Shares at any meeting, or in connection with any written consent, of the
Company's shareholders (i) in favor of the Securities Purchase (or any similar
transaction involving the Company and the Buyer (or an Affiliate thereof)), (ii)

in favor of the Securities Purchase Agreement or other agreement evidencing any
such transaction and in favor of any other related transactions or matters
presented in connection with any such transaction, including the Company Voting
Matters (as defined in the Securities Purchase Agreement), and (iii) against any
other proposal which provides for any merger, sale of assets or other Third
Party Business Combination (as defined in the Securities Purchase Agreement)
between the Company (or any subsidiary of the Company) and any other person or
entity or which would make it impractical for the Buyer to effect the Securities
Purchase or other similar transaction involving the Company and the Buyer (or an
Affiliate thereof); provided, however, that, until the consummation of the
Securities Purchase, the Proxy shall not allow Buyer to vote against, or for the
removal of, existing members of the Company's Board of Directors, except that
the Proxy will be voted for the Company Voting Matters as contemplated by
Section 5.3 of the Securities Purchase Agreement. The Proxy is irrevocable, is
coupled with an interest, and is granted in consideration of the Buyer's
entering into this Agreement and the Securities Purchase Agreement; provided,
however, that the Proxy shall be revoked upon the earlier to occur of (x) the
termination of the Securities Purchase Agreement in accordance with its terms
prior to the consummation of the Securities Purchase and (y) the failure of the
aggregate "beneficial ownership" (as defined in Rule 13d-3 under the Securities
Exchange Act of 1934, as amended) of Buyer, each member thereof, any Affiliates
of such members (other than of Warburg, Pincus Ventures, L.P. ("WPV")) and the
general partnership that acts as a general partner of WPV, at any time following
the consummation of the Securities Purchase, to constitute 15% or more of the
outstanding Company Common Stock (after taking into account the conversion or
exercise of all outstanding securities of the Company that are convertible into
or exercisable for shares of Company Common Stock, provided, however, that the
shares of Company Common Stock issuable upon exercise of the Warrant shall be
taken into account only in the amount of the excess, if any, of the number of
such 

                                       2
<PAGE>
shares over the number of shares of Company Common Stock issued to such
parties as dividends on the Series B Preferred Stock). If the proxy granted in
this Section 1 shall be determined to be invalid for any reason, the Shareholder
hereby agrees to vote the Shares, in any circumstances set forth in this Section
1, in accordance with the written instructions of Buyer. Notwithstanding any
implication to the contrary in this Agreement, the proxy granted in this Section
1 shall be revoked, and the agreement set forth in the immediately preceding
sentence shall be terminated, with respect to any Shares upon the sale or
transfer of such Shares to a third party (other than an Affiliate of the
Shareholder), provided that such sale or transfer is otherwise permitted under
the terms of this Agreement. For purposes of this Agreement, "Affiliate" is used
as defined in Rule 405 under the Securities Act of 1933, as amended (the
"Securities Act"), and includes, without limitation, immediate family members
and trusts, 25% or more of the beneficial interests of which are owned by such
person or one or more members of his immediate family members.

                  2. Legending of Certificates; Nominee Shares. The Shareholder
agrees to submit to the Buyer contemporaneously with or promptly following
execution of this Agreement (or promptly following receipt of any additional
certificates representing any additional Shares) all certificates representing
the Shares so that the Buyer may note thereon a legend referring to the transfer

restrictions in this Agreement. If any of the Shares beneficially owned by the
Shareholder are held of record by a brokerage firm in "street name" or in the
name of any other nominee (a "Nominee," and, as to the Shares, "Nominee
Shares"), the Shareholder agrees that, upon written notice by the Buyer
requesting it, the Shareholder will within five days of the giving of such
notice execute and deliver to the Buyer a limited power of attorney in such form
as shall be reasonably satisfactory to the Buyer enabling the Buyer to require
the Nominee to grant to the Buyer an irrevocable proxy to the same effect as
Section 1 hereof with respect to the Nominee Shares held by such Nominee and to
submit to the Buyer the certificates representing such Nominee Shares for
notation of the foregoing legend thereon.

                  3.       [Intentionally omitted.]

                  4.       Representations and Warranties of the Shareholder.
The Shareholder represents and warrants to the Buyer that:

                           (a)  On the date hereof, the Shareholder is the owner
of record of 95,771 shares of Company Common Stock. All of 

                                       3
<PAGE>
the Shares are validly issued, fully paid and nonassessable, with no personal
liability attaching to the ownership thereof; and the Shareholder has good and
valid title to the Shares, free and clear of any agreements, liens, adverse
claims or encumbrances whatsoever with respect to the ownership of or the right
to vote the Shares. The Shareholder has not granted any proxies with respect to
the Shares except as contemplated by this Agreement.

                           (b)  The Shareholder has the full right, power and
authority to enter into this Agreement, and this Agreement has been duly and
validly executed and delivered on behalf of the Shareholder.

                           (c)  The execution, delivery and performance of this
Agreement and the consummation of the transactions contemplated hereby do not
and will not, with or without the giving of notice or the passage of time, (i)
violate any judgment, injunction or order of any court, arbitrator or
governmental agency applicable to the Shareholder, or (ii) conflict with, result
in the breach of any provision of, constitute a default under, or give rise to a
right of termination, cancellation or acceleration of any right or obligation of
the Shareholder under, or require the consent of any third party under, any
agreement, instrument, judgment, order or decree to which the Shareholder is a
party or by which the Shareholder may be bound.

                           (d)      This Agreement is the valid and binding
Agreement of the Shareholder, enforceable against the Shareholder in accordance
with its terms, except as enforcement may be limited by bankruptcy, insolvency,
moratorium or other similar laws relating to creditors' rights generally.

                           (e)      The Shares are the only shares of Company
Common Stock owned of record by the Shareholder, and the Shareholder does not
own any options to purchase or rights to subscribe for or otherwise acquire any
securities of the Company and has no other interest in or voting rights with
respect to any securities of the Company.


                           (f)      No investment banker, broker or finder is
entitled to a commission or fee from the Shareholder or the Company in respect
of this Agreement based upon any arrangement or agreement made by or on behalf
of the Shareholder.

                  5.       Additional Covenants of the Shareholder.  The
Shareholder hereby covenants and agrees that:

                                       4
<PAGE>
                           (a)  The Shareholder will not enter into any
transaction, take any action, or by inaction permit any event to occur, that
would result in any of the representations or warranties of the Shareholder
herein contained not being true and correct at and as of the time immediately
after the occurrence of such transaction, action or event.

                           (b)      Until the termination of this Agreement, the
Shareholder, whether directly, indirectly, or through any employee, agent or
otherwise shall not: (i) solicit or initiate any inquiry or submission of a
proposal or an offer from any person or entity relating to any acquisition or
purchase of (A) the assets, business or property of the Company or any
subsidiary thereof, or (B) any equity interest in, or any merger, consolidation
or business combination with, the Company or any of its subsidiaries (an
"acquisition proposal"), or (ii) participate in any discussions or negotiations
regarding, or furnish to any other person or entity any information with respect
to, or otherwise cooperate in any way or assist or facilitate any acquisition
proposal by any other person or entity. The Shareholder shall promptly advise
the Buyer of any communication (including the identity of the person or entity
making such communication and the terms thereof) that the Shareholder may
receive relating to any of the foregoing.


                           (c)      Until the termination of this Agreement, the
Shareholder shall not, directly or indirectly, (i) grant any proxies or enter
into any voting trust or other agreement or arrangement with respect to the
voting of any Shares or (ii) acquire, sell, assign, transfer, encumber or
otherwise dispose of, or enter into any contract, option or other arrangement or
understanding with respect to the direct or indirect acquisition or sale,
assignment, transfer, encumbrance or other disposition of, any shares of capital
stock of the Company during the term of this Agreement other than with the Other
Shareholders. The Shareholder shall not seek or solicit any such acquisition or
sale, assignment, transfer, encumbrance or other disposition or any such
contract, option or other arrangement or assignment or understanding and the
Shareholder agrees to notify the Buyer promptly and to provide all details
requested by the Buyer if the Shareholder shall be approached or solicited,
directly or indirectly, by any person or entity with respect to any of the
foregoing. Notwithstanding the foregoing, the Shareholder shall be entitled, (i)
at any time beginning three business days after the financial results of the
Company for the fiscal year ending February 3, 1996 have been Publicly Disclosed
(as defined below) by the Company, but not before consummation of the Securities

                                       5
<PAGE>

Purchase, to sell all or a portion of the Shares to any purchaser, (x) in the
case of non-negotiated, public, open-market transactions, in amounts not to
exceed the limitations set forth in Rule 144(e) under the Securities Act
(provided that the Shareholder and its Affiliates shall be considered one person
for purposes of such limitations) and (y) in all other cases, other than to an
Entrepreneurial Investor (as defined below) and (ii) to pledge Shares in order
to secure a loan from a bona fide lending institution, provided that (x) prior
to such pledge such institution agrees in writing to enter into an agreement
with the Buyer substantially identical to this Agreement and reasonably
satisfactory in all respects to the Buyer, such agreement to take effect
immediately prior to such institution's foreclosing or receiving any rights
(other than a security interest therein) in respect of such Shares, and (y)
prior to such foreclosure, the rights of such institution in respect of such
Shares shall be limited to a security interest therein and be subject to this
Agreement and (iii) to distribute Shares to its beneficiaries as required under
its terms of trust, provided that prior to such distribution, such beneficiary
shall enter into an agreement with the Buyer substantially identical to this
Agreement and reasonably satisfactory in all respects to the Buyer. The
Shareholder shall provide the Buyer with prior written notice of any proposed
transfer of Shares pursuant to this Section 5(c) and evidence of compliance
therewith. For purposes of this Agreement, "Publicly Disclosed" means the
Company's publicly announcing (which may include disclosure in the Proxy
Statement mailed to the holders of Company Common Stock in connection with the
Securities Purchase) the consolidated financial results of the Company and its
consolidated subsidiaries for the fiscal year ending February 3, 1996 in the
same detail as the Company's public announcement of such results for the fiscal
year ended January 28, 1995 (containing at least the consolidated revenues,
operating income and net income of the Company and its consolidated
subsidiaries), and an "Entrepreneurial Investor" means any investor that (or any
investor, any of whose Affiliates) (x) is listed on Schedule I hereto or (y) is
unacceptable to John Vogelstein, in his sole discretion, provided that no
individual or entity listed on Schedule II hereto shall be deemed an
Entrepreneurial Investor.

                           (d)      The Shareholder shall execute and deliver
any additional documents reasonably necessary or desirable, in the reasonable
opinions of both the Buyer's counsel and the Shareholder's counsel, to evidence
the Proxy granted in Section 1 with respect to the Shares or otherwise implement
and effect the provisions of this Agreement.

                                       6
<PAGE>
                  6.       Representations and Warranties of the Buyer.

                  The Buyer represents and warrants to the Shareholder that:

                           (a)      The Buyer has all requisite power and
authority to enter into and perform all of its obligations under this Agreement.
The execution, delivery and performance of this Agreement and all of the
transactions contemplated hereby have been duly authorized by all necessary
action on the part of the Buyer. This Agreement has been duly executed and
delivered by the Buyer.

                           (b)      Neither the execution, delivery or

performance of this Agreement by the Buyer nor the consummation of the
transactions contemplated herein will violate the organizational documents of
the Buyer or will conflict with or result in the breach of any material term,
condition or provision of any instrument, indenture, contract, lease or other
document or understanding, oral or written, to which the Buyer is a party or is
otherwise bound or affected in such a manner as to materially and adversely
affect the business of the Buyer.

                  7.       Termination.  This Agreement may be terminated by any
party hereto on or after the day of termination of the Securities Purchase
Agreement in accordance with its terms, prior to the consummation of the
Securities Purchase, and thereafter (i) by mutual written consent of both
parties hereto, provided that Section 10 hereof shall survive termination of
this Agreement or (ii) at such time as the Shareholder and the Other
Shareholders shall have disposed of direct and indirect "beneficial ownership"
of all shares of Company Common Stock (excluding the 60,000 share of Company
Common Stock owned by the Richard A. and Amelia Bernstein Foundation, Inc.) in
bona fide transactions that do not violate this Agreement.

                  8.       Binding Effect; Assignment.  This Agreement shall
inure to the benefit of and be binding upon the parties and their respective
successors and permitted assigns.  Except as contemplated by Section 5(d), the
Shareholder shall not assign its rights or obligations hereunder without the
Buyer's consent. The Buyer may assign its rights and obligations hereunder to an
Affiliate.

                  9. Notices. All notices and communications hereunder shall be
in writing and shall be deemed to have been duly given if delivered personally
or by Federal Express or other courier service or sent by express mail, postage
prepaid, return receipt 

                                       7
<PAGE>
requested, addressed to the respective party at the applicable address below, on
the date of such personal delivery or on the date received:


If to the Buyer:           Golden Press Holding, L.L.C.
                           c/o Warburg, Pincus Ventures, L.P.
                           466 Lexington Avenue
                           New York, New York  10017
                           Attention:  Joanne R. Wenig
                           Telecopy No.:  (212) 878-9351


with a copy to:            Willkie Farr & Gallagher
                           153 East 53rd Street
                           New York, New York 10022
                           Attention:  Jack H. Nusbaum, Esq.
                           Telecopy No.:  (212) 821-8111


If to the Shareholder:     Fleet National Bank of Connecticut
                           P.O. Box 1454

                           One Landmark Square
                           Stamford, Connecticut 06904
                           Attention: Ms. Catherine Clark
                           Telecopy No.:_____________________



Any party may change the foregoing address from time to time by giving the other
party notice thereof.

                  10.      Injunctive Relief; Remedies Cumulative.

                           (a)      Each party hereto acknowledges that the
other party will be irreparably harmed and that there will be no adequate remedy
at law for a violation of any of the covenants or agreements of such party that
are contained in this Agreement. It is accordingly agreed that, in addition to
any other remedies that may be available to the non-breaching party upon the
breach by any other party of such covenants and agreements, the non-breaching
party shall have the right to obtain injunctive relief to restrain any breach or
threatened breach of such covenants or agreements or otherwise to obtain
specific performance of any of such covenants or agreements.

                           (b)      No remedy conferred upon or reserved to any
party herein is intended to be exclusive of any other remedy, and 

                                       8
<PAGE>
every remedy shall be cumulative and in addition to every other remedy herein or
now or hereafter existing at law, in equity or by statute.

                  11. Applicable Law. This Agreement shall be governed by and
construed in accordance with the laws of the State of New York, without regard
to the principles of conflicts of laws thereof; provided, however, that the laws
of the State of Delaware shall govern as to internal corporate matters.

                  12.      Counterparts.    This Agreement may be executed in
any number of counterparts, all of which together shall constitute a single
agreement.

                  13. Effect of Partial Invalidity. Whenever possible, each
provision of this Agreement shall be construed in such a manner as to be
effective and valid under applicable law. If any provision of this Agreement or
the application thereof to any party or circumstance shall be prohibited by or
invalid under applicable law, such provisions shall be ineffective to the extent
of such prohibition without invalidating the remainder of such provision or any
other provisions of this Agreement or the application of such provision to the
other party or other circumstances.

                  14.  Entire Agreement.  This Agreement constitutes the entire
understanding among the parties hereto with respect to the subject matter hereof
and supersedes any prior agreements, written or oral, with respect thereto.

                  15. Jurisdiction and Process. Each party hereto irrevocably
submits to the non-exclusive jurisdiction of the United States District Court

for the Southern District of New York and of any New York state court sitting in
New York City for the purposes of all legal proceedings arising out of or
relating to this Agreement or the transactions contemplated hereby. Each party
hereto irrevocably waives, to the fullest extent permitted by law, any objection
which it may now or hereafter have to the laying of the venue of any such
proceeding brought in such a court and any claim that any such proceeding
brought in such a court has been brought in an inconvenient forum. Each party
hereto agrees that a final judgment in any such proceeding shall be conclusive
and may be enforced in other jurisdictions by suit on the judgment or in any
other manner provided by law. Each party hereto consents to process being served
in any such proceeding by mailing a copy thereof by registered or certified
mail, postage prepaid, return receipt requested to such party at its address
specified in Section 9 or at such other address of 

                                      10
<PAGE>
which such party shall then have been notified pursuant to said Section. Each
party hereto agrees that such service upon receipt (i) shall be deemed in every
respect effective service of process upon it in any such proceeding and (ii)
shall, to the fullest extent permitted by applicable law, be taken and held be
valid personal service upon and personal delivery to such party. Such service
shall be conclusively presumed received as evidenced by a delivery receipt
furnished by the United States Postal Service or any reputable commercial
delivery service.


<PAGE>


                  IN WITNESS WHEREOF, this Agreement has been executed by the
parties as of the date first above written.


                                           GOLDEN PRESS HOLDING, L.L.C.


                                           By:  WARBURG, PINCUS VENTURES, L.P.
                                                Member



                                           By:___________________________
                                              Name:
                                              Title: General Partner


                                           FLEET NATIONAL BANK OF CONNECTICUT
                                           trustee u/a April 5, 1985
                                           fbo Richard A. Bernstein


                                           By:________________________________
                                              Name:
                                              Title:

                                      11

<PAGE>



                            Index of Defined Terms



beneficial ownership .......................................................   2
Buyer ......................................................................   1
Company ....................................................................   1
Company Common Stock .......................................................   1
Nominee ....................................................................   3
Nominee Shares .............................................................   3
Other Shareholders .........................................................   1
Proxy ......................................................................   1
Publicly Disclosed .........................................................   6
Securities Purchase ........................................................   1
Securities Purchase Agreement ..............................................   1
Series B Preferred Stock ...................................................   1
Shareholder ................................................................   1
Shares .....................................................................   1
Warrant ....................................................................   1



<PAGE>
                               IRREVOCABLE PROXY

                  THIS AGREEMENT, dated as of January 31, 1996, between Golden
Press Holding, L.L.C., a Delaware limited liability company (the "Buyer"), and
Richard A. Bernstein (the "Shareholder"), a shareholder of Western Publishing
Group, Inc., a Delaware corporation (the "Company").

                             W I T N E S S E T H:

                  WHEREAS, contemporaneously with the execution of this
Agreement, the Company and the Buyer are entering into a Securities Purchase
Agreement (the "Securities Purchase Agreement") pursuant to which the Buyer will
purchase (the "Securities Purchase") 13,000 shares of the Company's Series B
Convertible Preferred Stock, no par value ("Series B Preferred Stock"), and a
warrant (the "Warrant") to purchase 3,250,000 shares (subject to adjustment) of
the Company's common stock, par value $.01 per share ("Company Common Stock");

                  WHEREAS, contemporaneously with the execution of this
Agreement, Buyer is entering into an agreement substantially similar to this
Agreement with each of (i) the Trust, fbo Richard A. Bernstein u/a March 16,
1978, Richard A. Bernstein and Stuart Turner, as trustees, and (ii) the Trust
fbo Richard A. Bernstein u/a Barry S. Bernstein dated April 5, 1986, Fleet
National Bank of Connecticut, as trustee (collectively, the "Other
Shareholders"), which own 400,000 and 95,771 shares of Company Common Stock,
respectively; and

                  WHEREAS, the Buyer, as a condition to its willingness to enter
into the Securities Purchase Agreement, has required the Shareholder to grant
the Buyer an irrevocable proxy with respect to all of the shares of Company
Common Stock owned by the Shareholder, together with any additional shares of
Company Common Stock hereafter acquired by the Shareholder (such specified
number of shares, and any additional shares when and if they are acquired by
Shareholder or any "Affiliate" (as defined in Rule 405 under the Securities Act
of 1933, as amended (the "Securities Act"), and including, without limitation,
immediate family members and trusts, 25% or more of the beneficial interests of
which are owned by such person or one or more members of his immediate family
members; provided that the Company shall not be deemed an "Affiliate" of the
Shareholder for purposes of this Agreement), being referred to as the "Shares")
on the terms and conditions hereinafter set forth;

<PAGE>

                  NOW, THEREFORE, the parties hereto agree as follows:

                  1. Irrevocable Proxy. By entering into this Agreement, the
Shareholder hereby grants a proxy (the "Proxy") appointing the Buyer (or any
designee of the Buyer) as the Shareholder's lawful agent, attorney-in-fact and
proxy, with full power of substitution, for and in the Shareholder's name, to
vote, express consent or dissent, or otherwise to utilize such voting power in
such manner and upon such matters as the Buyer or its proxy or substitute shall,
in the Buyer's sole discretion, deem proper with respect to the Shares,
including without limitation, to vote any or all the Shares at any meeting, or
in connection with any written consent, of the Company's shareholders (i) in

favor of the Securities Purchase (or any similar transaction involving the
Company and the Buyer (or an Affiliate thereof)), (ii) in favor of the
Securities Purchase Agreement or other agreement evidencing any such transaction
and in favor of any other related transactions or matters presented in
connection with any such transaction, including the Company Voting Matters (as
defined in the Securities Purchase Agreement), and (iii) against any other
proposal which provides for any merger, sale of assets or other Third Party
Business Combination (as defined in the Securities Purchase Agreement) between
the Company (or any subsidiary of the Company) and any other person or entity or
which would make it impractical for the Buyer to effect the Securities Purchase
or other similar transaction involving the Company and the Buyer (or an
Affiliate thereof); provided, however, that, until the consummation of the
Securities Purchase, the Proxy shall not allow Buyer to vote against, or for the
removal of, existing members of the Company's Board of Directors, except that
the Proxy will be voted for the Company Voting Matters as contemplated by
Section 5.3 of the Securities Purchase Agreement. The Proxy is irrevocable, is
coupled with an interest, and is granted in consideration of the Buyer's
entering into this Agreement and the Securities Purchase Agreement; provided,
however, that the Proxy shall be revoked upon the earlier to occur of (x) the
termination of the Securities Purchase Agreement in accordance with its terms
prior to the consummation of the Securities Purchase and (y) the failure of the
aggregate "beneficial ownership" (as defined in Rule 13d-3 under the Securities
Exchange Act of 1934, as amended) of Buyer, each member thereof, any affiliates
of such members (other than of Warburg, Pincus Ventures, L.P. ("WPV")) and the
general partnership that acts as a general partner of WPV, at any time following
the consummation of the Securities Purchase, to constitute 15% or more of the
outstanding Company Common Stock (after taking into account the 

                                       2

<PAGE>

conversion or exercise of all outstanding securities of the Company that are
convertible into or exercisable for shares of Company Common Stock, provided,
however, that the shares of Company Common Stock issuable upon exercise of the
Warrant shall be taken into account only in the amount of the excess, if any, of
the number of such shares over the number of shares of Company Common Stock
issued to such parties as dividends on the Series B Preferred Stock). If the
proxy granted in this Section 1 shall be determined to be invalid for any
reason, the Shareholder hereby agrees to vote the Shares, in any circumstances
set forth in this Section 1, in accordance with the written instructions of
Buyer. Notwithstanding any implication to the contrary in this Agreement, the
proxy granted in this Section 1 shall be revoked, and the agreement set forth in
the immediately preceding sentence shall be terminated, with respect to any
Shares upon the sale or transfer of such Shares to a third party (other than an
Affiliate of the Shareholder), provided that such sale or transfer is otherwise
permitted under the terms of this Agreement.

                  2. Legending of Certificates; Nominee Shares. The Shareholder
agrees to submit to the Buyer contemporaneously with or promptly following
execution of this Agreement (or promptly following receipt of any additional
certificates representing any additional Shares) all certificates representing
the Shares so that the Buyer may note thereon a legend referring to the transfer
restrictions in this Agreement. If any of the Shares beneficially owned by the

Shareholder are held of record by a brokerage firm in "street name" or in the
name of any other nominee (a "Nominee," and, as to the Shares, "Nominee
Shares"), the Shareholder agrees that, upon written notice by the Buyer
requesting it, the Shareholder will within five days of the giving of such
notice execute and deliver to the Buyer a limited power of attorney in such form
as shall be reasonably satisfactory to the Buyer enabling the Buyer to require
the Nominee to grant to the Buyer an irrevocable proxy to the same effect as
Section 1 hereof with respect to the Nominee Shares held by such Nominee and to
submit to the Buyer the certificates representing such Nominee Shares for
notation of the foregoing legend thereon.

                  3. [Intentionally omitted.]

                  4. Representations and Warranties of the Shareholder.
The Shareholder represents and warrants to the Buyer that:

                           (a)  On the date hereof, the Shareholder is the sole,
true, lawful, record and beneficial owner of 3,501,000 shares of Company Common
Stock. All of the Shares are validly 

                                       3

<PAGE>

issued, fully paid and nonassessable, with no personal liability attaching to
the ownership thereof; and the Shareholder has good and valid title to the
Shares, free and clear of any agreements, liens, adverse claims or encumbrances
whatsoever with respect to the ownership of or the right to vote the Shares. The
Shareholder has not granted any proxies with respect to the Shares except as
contemplated by this Agreement.

                           (b)  The Shareholder has the full right, power and
authority to enter into this Agreement, and this Agreement has been duly and
validly executed and delivered by the Shareholder.

                           (c)  The execution, delivery and performance of this
Agreement and the consummation of the transactions contemplated hereby do not
and will not, with or without the giving of notice or the passage of time, (i)
violate any judgment, injunction or order of any court, arbitrator or
governmental agency applicable to the Shareholder, or (ii) conflict with, result
in the breach of any provision of, constitute a default under, or give rise to a
right of termination, cancellation or acceleration of any right or obligation of
the Shareholder under, or require the consent of any third party under, any
agreement, instrument, judgment, order or decree to which the Shareholder is a
party or by which the Shareholder may be bound.

                           (d) This Agreement is the valid and binding Agreement
of the Shareholder, enforceable against the Shareholder in accordance with its
terms, except as enforcement may be limited by bankruptcy, insolvency,
moratorium or other similar laws relating to creditors' rights generally.

                           (e) The Shares and the shares of Company Common Stock
owned of record by the Other Shareholders (in the case of Fleet National Bank of
Connecticut, in its capacity as trustee under the trust referred to above) and

the 60,000 shares of Company Common Stock owned of record by The Richard A. and
Amelia Bernstein Foundation, Inc., a New York not-for-profit corporation (the
"Bernstein Foundation"), are the only shares of Company Common Stock
beneficially owned or owned of record by the Shareholder, the Other Shareholders
and the Bernstein Foundation and, except for the 9,200 shares of Series A
Preferred Stock, no par value, of the Company owned by the Shareholder and the
67,500 shares of Company Common Stock issuable to the Shareholder upon the
exercise of options granted to him pursuant to the Company's Amended and
Restated 1986 Employee Stock Option Plan, the Shareholder does not own any
options to purchase or rights to subscribe for or otherwise 

                                       4
<PAGE>

acquire any securities of the Company and has no other interest in or voting
rights with respect to any securities of the Company. The Shareholder shall not
permit the Bernstein Foundation to acquire, directly or indirectly, any
additional shares of Company Common Stock during the term of this Agreement.

                           (f) No investment banker, broker or finder is
entitled to a commission or fee from the Shareholder or the Company in respect
of this Agreement based upon any arrangement or agreement made by or on behalf
of the Shareholder.

                  5. Additional Covenants of the Shareholder.  The Shareholder
hereby covenants and agrees
                   
that:

                           (a)  Neither the Shareholder nor any Affiliate will
enter into any transaction, take any action, or by inaction permit any event to
occur, that would result in any of the representations or warranties of the
Shareholder herein contained not being true and correct at and as of the time
immediately after the occurrence of such transaction, action or event.

                           (b)      Until the termination of this Agreement,
neither the Shareholder nor any Affiliate, whether directly, indirectly, or
through any employee, agent or otherwise shall: (i) solicit or initiate any
inquiry or submission of a proposal or an offer from any person or entity
relating to any acquisition or purchase of (A) the assets, business or property
of the Company or any subsidiary thereof, or (B) any equity interest in, or any
merger, consolidation or business combination with, the Company or any of its
subsidiaries (an "acquisition proposal"), or (ii) participate in any discussions
or negotiations regarding, or furnish to any other person or entity any
information with respect to, or otherwise cooperate in any way or assist or
facilitate any acquisition proposal by any other person or entity; provided,
however, that the Shareholder, in his capacity as the Chairman of the Company's
Board of Directors and the Company's Chief Executive Officer, may participate in
discussions or negotiations with or furnish information to any other person or
entity if the Company's Board of Directors, on advice of counsel, determines
that the Shareholder, in his capacity as Chairman of the Company's Board of
Directors and the Company's Chief Executive Officer, should so participate or
furnish such information. Subject to his fiduciary duties to the Company, the
Shareholder shall promptly advise the Buyer of any communication (including the

identity of the person or entity making such communication and the terms
thereof) that the Shareholder may receive relating to any of the foregoing.

                                       5

<PAGE>

                           (c)  Until the termination of this Agreement, subject
to his fiduciary duties to the Company, the Shareholder will at all times use
his best efforts to prevent the Company from taking any action in violation of
the Securities Purchase Agreement, including, but not limited to, any such
action that would (i) amend or otherwise change its Certificate of Incorporation
or Bylaws, (ii) issue or sell or authorize for issuance or sale any stock
appreciation rights, stock options (other than pursuant to stock option plans in
effect on the date hereof), warrants or additional shares of any class of
capital stock, including the Company Common Stock, or any securities convertible
into or exchangeable for shares of any class of capital stock, (iii) declare,
set aside, make, pay or accelerate the time for declaration or payment of, any
dividend or other distribution with respect to its capital stock, or (iv)
redeem, purchase, or otherwise acquire, directly or indirectly, any of its
capital stock.

                           (d) Until the termination of this Agreement, neither
the Shareholder nor any Affiliate shall, directly or indirectly, (i) grant any
proxies or enter into any voting trust or other agreement or arrangement with
respect to the voting of any Shares or (ii) acquire, sell, assign, transfer,
encumber or otherwise dispose of, or enter into any contract, option or other
arrangement or understanding with respect to the direct or indirect acquisition
or sale, assignment, transfer, encumbrance or other disposition of, any shares
of capital stock of the Company during the term of this Agreement other than
with the Other Shareholders. Neither the Shareholder nor any Affiliate shall
seek or solicit any such acquisition or sale, assignment, transfer, encumbrance
or other disposition or any such contract, option or other arrangement or
assignment or understanding and the Shareholder agrees to notify the Buyer
promptly and to provide all details requested by the Buyer if the Shareholder
shall be approached or solicited, directly or indirectly, by any person or
entity with respect to any of the foregoing. Notwithstanding the foregoing, the
Shareholder (and any Affiliate) shall be entitled, (i) so long as the
Shareholder at all times, until the earlier to occur of the consummation of the
Securities Purchase and the termination of this Agreement, retains the right to
vote (and give consent in respect of) such Shares (subject to the terms of this
Agreement), to transfer for no consideration up to 400,000 Shares in the
aggregate to an organization that is described in Section 501(c)(3) of the
Internal Revenue Code of 1986, as amended, and (x) that is not an Affiliate of
the Shareholder and (y) that is not a person or entity in respect of which the
Shareholder or any Affiliate serves as trustee or in any other fiduciary
capacity, (ii) at any 

                                       6

<PAGE>

time beginning three business days after the financial results of the Company
for the fiscal year ending February 3, 1996 have been Publicly Disclosed (as

defined below) by the Company, but not before consummation of the Securities
Purchase, to sell all or a portion of the Shares to any purchaser, (x) in the
case of non-negotiated, public, open-market transactions, in amounts not to
exceed the limitations set forth in Rule 144(e) under the Securities Act
(provided that the Shareholder and his Affiliates shall be considered one person
for purposes of such limitations) and (y) in all other cases, other than to an
Entrepreneurial Investor (as defined below), (iii) to pledge Shares in order to
secure a loan from a bona fide lending institution, provided that (x) prior to
such pledge such institution agrees in writing to enter into an agreement with
the Buyer substantially identical to this Agreement and reasonably satisfactory
in all respects to the Buyer, such agreement to take effect immediately prior to
such institution's foreclosing or receiving any rights (other than a security
interest therein) in respect of such Shares, and (y) prior to such foreclosure,
the rights of such institution in respect of such Shares shall be limited to a
security interest therein and be subject to this Agreement and (iv) to transfer
Shares by will or pursuant to the laws of descent and distribution to an
Affiliate of the Shareholder, provided that, at the time of such transfer, such
transferee enters into an agreement with the Buyer substantially identical to
this Agreement and reasonably satisfactory in all respects to the Buyer. The
Shareholder shall provide the Buyer with prior written notice of any proposed
transfer of Shares pursuant to this Section 5(d) and evidence of compliance
therewith. For purposes of this Agreement, "Publicly Disclosed" means the
Company's publicly announcing (which may include disclosure in the Proxy
Statement mailed to the holders of Company Common Stock in connection with the
Securities Purchase) the consolidated financial results of the Company and its
consolidated subsidiaries for the fiscal year ending February 3, 1996 in the
same detail as the Company's public announcement of such results for the fiscal
year ended January 28, 1995 (containing at least the consolidated revenues,
operating income and net income of the Company and its consolidated
subsidiaries), and an "Entrepreneurial Investor" means any investor that (or any
investor, any of whose Affiliates) (x) is listed on Schedule I hereto or (y) is
unacceptable to John Vogelstein, in his sole discretion, provided that no
individual or entity listed on Schedule II hereto shall be deemed an
Entrepreneurial Investor.

                           (e) The Shareholder shall execute and deliver any
additional documents reasonably necessary or desirable, in the reasonable
opinions of both the Buyer's counsel and the 

                                       7
<PAGE>
Shareholder's counsel, to evidence the Proxy granted in Section 1 with respect
to the Shares or otherwise implement and effect the provisions of this
Agreement.

                           (f) Effective upon consummation of the Securities
Purchase, the Shareholder shall resign from all of the positions then held by
him with the Company and its subsidiaries, including, without limitation, from
the offices of Chairman and Chief Executive Officer and from the Board of
Directors of the Company, from the office of Chairman and from the Board of
Directors of Western Publishing Company, Inc. and from the offices of Chairman,
President and Chief Executive Officer and from the Board of Directors of Penn
Corporation.


                           (g) The Shareholder hereby agrees promptly to cause
the amendment, in a manner reasonably acceptable to the Buyer, of the trademark
license agreement, dated September 11, 1995, between P&E Properties, Inc.
("P&E") and Western Publishing Company, Inc. relating to the right to display
"The Poky Little Puppy" trademark on a corporate jet owned by P&E, provided that
no royalties shall be payable for such right and that such right shall be not be
assignable and shall terminate when such jet is no longer owned by P&E or an
Affiliate thereof.

                  6. Representations and Warranties of the Buyer.

                  The Buyer represents and warrants to the Shareholder that:

                           (a) The Buyer has all requisite power and authority
to enter into and perform all of its obligations under this Agreement. The
execution, delivery and performance of this Agreement and all of the
transactions contemplated hereby have been duly authorized by all necessary
action on the part of the Buyer. This Agreement has been duly executed and
delivered by the Buyer.

                           (b) Neither the execution, delivery or performance of
this Agreement by the Buyer nor the consummation of the transactions
contemplated herein will violate the organizational documents of the Buyer or
will conflict with or result in the breach of any material term, condition or
provision of any instrument, indenture, contract, lease or other document or
understanding, oral or written, to which the Buyer is a party or is otherwise
bound or affected in such a manner as to materially and adversely affect the
business of the Buyer.

                                       8

<PAGE>

                  7. Termination. This Agreement may be terminated by any party
hereto on or after the day of termination of the Securities Purchase Agreement
in accordance with its terms, prior to the consummation of the Securities
Purchase, and thereafter (i) by mutual written consent of both parties hereto,
provided that Section 10 hereof shall survive termination of this Agreement or
(ii) at such time as the Shareholder and the Other Shareholders shall have
disposed of direct and indirect "beneficial ownership" of all shares of Company
Common Stock (excluding the 60,000 share of Company Common Stock owned by the
Bernstein Foundation) in bona fide transactions that do not violate this
Agreement.

                  8. Binding Effect; Assignment.  This Agreement shall inure to
the benefit of and be binding upon the parties and their respective successors
and permitted assigns.  Except as contemplated by Section 5(d), the Shareholder
shall not assign its rights or obligations hereunder without the Buyer's
consent. The Buyer may assign its rights and obligations hereunder to an
Affiliate.

                  9. Notices. All notices and communications hereunder shall be
in writing and shall be deemed to have been duly given if delivered personally
or by Federal Express or other courier service or sent by express mail, postage

prepaid, return receipt requested, addressed to the respective party at the
applicable address below, on the date of such personal delivery or on the date
received:


If to the Buyer:           Golden Press Holding, L.L.C.
                           c/o Warburg, Pincus Ventures, L.P.
                           466 Lexington Avenue
                           New York, New York  10017
                           Attention:  Joanne R. Wenig
                           Telecopy No.:  (212) 878-9351


with a copy to:            Willkie Farr & Gallagher
                           153 East 53rd Street
                           New York, New York 10022
                           Attention:  Jack H. Nusbaum, Esq.
                           Telecopy No.:  (212) 821-8111

                                       9

<PAGE>

If to the Shareholder:     Richard A. Bernstein
                           444 Madison Avenue
                           Suite 601
                           New York, New York  10022
                           Telecopy No.:  (212) 888-5025

with a copy to:            James A. Cohen, Esq.
                           444 Madison Avenue
                           New York, New York  10022
                           Telecopy No.:  (212) 888-5025

with a copy to:            Milbank, Tweed, Hadley & McCloy
                           One Chase Manhattan Plaza
                           New York, New York  10005
                           Attention:  Lawrence Lederman, Esq.
                           Telecopy No.:  (212) 530-5219

Any party may change the foregoing address from time to time by giving the other
party notice thereof.

                  10.      Injunctive Relief; Remedies Cumulative.

                           (a) Each party hereto acknowledges that the other
party will be irreparably harmed and that there will be no adequate remedy at
law for a violation of any of the covenants or agreements of such party that are
contained in this Agreement. It is accordingly agreed that, in addition to any
other remedies that may be available to the non-breaching party upon the breach
by any other party of such covenants and agreements, the non-breaching party
shall have the right to obtain injunctive relief to restrain any breach or
threatened breach of such covenants or agreements or otherwise to obtain
specific performance of any of such covenants or agreements.


                           (b) No remedy conferred upon or reserved to any party
herein is intended to be exclusive of any other remedy, and every remedy shall
be cumulative and in addition to every other remedy herein or now or hereafter
existing at law, in equity or by statute.

                  11. Applicable Law. This Agreement shall be governed by and
construed in accordance with the laws of the State of New York, without regard
to the principles of conflicts of laws thereof; provided, however, that the laws
of the State of Delaware shall govern as to internal corporate matters.

                                      10

<PAGE>

                  12. Counterparts.  This Agreement may be executed in any
number of counterparts, all of which together shall constitute a single
agreement.

                  13. Effect of Partial Invalidity. Whenever possible, each
provision of this Agreement shall be construed in such a manner as to be
effective and valid under applicable law. If any provision of this Agreement or
the application thereof to any party or circumstance shall be prohibited by or
invalid under applicable law, such provisions shall be ineffective to the extent
of such prohibition without invalidating the remainder of such provision or any
other provisions of this Agreement or the application of such provision to the
other party or other circumstances.

                  14.  Entire Agreement.  This Agreement constitutes the entire
understanding among the parties hereto with respect to the subject matter hereof
and supersedes any prior agreements, written or oral, with respect thereto.

                  15. Jurisdiction and Process. Each party hereto irrevocably
submits to the non-exclusive jurisdiction of the United States District Court
for the Southern District of New York and of any New York state court sitting in
New York City for the purposes of all legal proceedings arising out of or
relating to this Agreement or the transactions contemplated hereby. Each party
hereto irrevocably waives, to the fullest extent permitted by law, any objection
which it may now or hereafter have to the laying of the venue of any such
proceeding brought in such a court and any claim that any such proceeding
brought in such a court has been brought in an inconvenient forum. Each party
hereto agrees that a final judgment in any such proceeding shall be conclusive
and may be enforced in other jurisdictions by suit on the judgment or in any
other manner provided by law. Each party hereto consents to process being served
in any such proceeding by mailing a copy thereof by registered or certified
mail, postage prepaid, return receipt requested to such party at its address
specified in Section 9 or at such other address of which such party shall then
have been notified pursuant to said Section. Each party hereto agrees that such
service upon receipt (i) shall be deemed in every respect effective service of
process upon it in any such proceeding and (ii) shall, to the fullest extent
permitted by applicable law, be taken and held be valid personal service upon
and personal delivery to such party. Such service shall be conclusively presumed
received as evidenced by a delivery receipt furnished by the United States
Postal Service or any reputable commercial delivery service.


                                      11


<PAGE>

                  IN WITNESS WHEREOF, this Agreement has been executed by the
parties as of the date first above written.


                                       GOLDEN PRESS HOLDING, L.L.C.

                                       By:  WARBURG, PINCUS VENTURES, L.P.
                                            Member



                                       By: ________________________________
                                           Name:
                                           Title:  General Partner




                                       -----------------------------------
                                       Richard A. Bernstein


                                      12

<PAGE>
                            Index of Defined Terms


Affiliate                               1
beneficial ownership                    2
Bernstein Foundation                    4
Buyer                                   1
Company                                 1
Company Common Stock                    1
Nominee                                 3
Nominee Shares                          3
Other Shareholders                      1
P&E                                     8
Proxy                                   2
Publicly Disclosed                      7
Securities Act                          1
Securities Purchase                     1
Securities Purchase Agreement           1
Series B Preferred Stock                1
Shareholder                             1
Shares                                  1
Warrant                                 1
WPV                                     2



<PAGE>
                         REGISTRATION RIGHTS AGREEMENT


                  THIS REGISTRATION RIGHTS AGREEMENT, dated as of January 31,
1996, is entered into by and among Western Publishing Group, Inc., a Delaware
corporation (the "Company"), Richard A. Bernstein ("Bernstein"), the Trust, fbo
Richard A. Bernstein u/a March 16, 1978, Richard A. Bernstein and Stuart Turner,
as trustees (the "Bernstein Trust"), The Richard A. and Amelia Bernstein
Foundation, Inc., a New York not-for-profit corporation (the "Bernstein
Foundation"), and the Trust fbo Richard A. Bernstein u/a Barry S. Bernstein
dated April 5, 1986, Fleet National Bank of Connecticut, as trustee (the "Fleet
National Trust").

                  WHEREAS, Bernstein is the owner of 3,501,000 shares of common
stock, par value $.01 per share, of the Company ("Common Stock"), the Bernstein
Trust is the owner of 400,000 shares of Common Stock, the Bernstein Foundation
is the owner of 60,000 shares of Common Stock and the Fleet National Trust is
the owner of 95,771 shares of Common Stock (collectively, the "Registrable
Securities" (subject to Section 1(e) below));

                  WHEREAS, the Company has agreed to grant to each Holder
certain rights to have the shares of Common Stock owned by such Holder
registered under the Securities Act of 1933, as amended (the "Act");

                  NOW, THEREFORE, in consideration of the foregoing and the
mutual promises and covenants herein contained, the parties hereto hereby agree
as follows:

                  SECTION 1.  Definitions.

                  As used in this Agreement:

                  (a) "Commission" shall mean the Securities and Exchange
Commission or any other federal agency at the time administering the Act;

                  (b) "Exchange Act" shall mean the Securities Exchange Act of
1934, as amended;

                  (c) the term "Holders" shall mean Bernstein, the Bernstein
Trust, the Bernstein Foundation, the Fleet National Trust and permitted
transferees of Registrable Securities pursuant to Section 10 hereof;

<PAGE>

                  (d) the term "Initiating Holder" shall mean any Holder or
Holders who in the aggregate are Holders of more than 50% of the then
outstanding Registrable Securities;

                  (e) the terms "register," "registered" and "registration"
refer to a registration effected by preparing and filing a registration
statement in compliance with the Act (and any post-effective amendments filed or
required to be filed) and the declaration or ordering of effectiveness of such
registration statement;


                  (f) "Registrable Securities" is defined in the first recital
hereof and shall also include any capital stock of the Company issued as a
dividend or other distribution with respect to, or in exchange for or in
replacement of, any such securities, provided, however, that any shares
transferred to a person other than a Holder shall cease to be Registrable
Securities;

                  (g) "Registration Expenses" shall mean all expenses incurred
by the Company in compliance with Sections 2, 3, 4, 5 and 6 hereof, including,
without limitation, all registration and filing fees, printing expenses, fees
and disbursements of counsel for the Company, blue sky fees and expenses, the
expense of any special audits incident to or required by any such registration
(but excluding the compensation of regular employees of the Company, which shall
be paid in any event by the Company);

                  (h) "Selling Expenses" shall mean all underwriting discounts
and selling commissions applicable to the sale of Registrable Securities and all
fees and disbursements of counsel for each of the Holders.

                   SECTION 2.  Demand Registration.

                  (a)  Request for Registration.  If the Company shall receive
from an Initiating Holder, at any time after the Company's publicly announcing
(which may include disclosure in the proxy statement mailed to the holders of
Company Common Stock in connection with the transaction contemplated by the
Securities Purchase Agreement (as defined in Section 7(a) hereof)) the
consolidated financial results of the Company and its consolidated subsidiaries
for the fiscal year ending February 3, 1996 in the same detail as the Company's
public announcement of such results for the fiscal year ended January 29, 1995
(containing at least the consolidated revenues, operating income and net income
of the Company and its consolidated subsidiaries), 

                                       2

<PAGE>

a written request that the
Company effect any registration with respect to all or a part of the Registrable
Securities, the Company will:

                             (i) within five (5) days of receipt of such
                  request, give written notice of the proposed registration,
                  qualification or compliance to all other Holders; and

                            (ii) as soon as practicable, use its diligent best
                  efforts to effect such registration (including, without
                  limitation, the execution of an undertaking to file
                  post-effective amendments, appropriate qualification under
                  applicable blue sky or other state securities laws and
                  appropriate compliance with applicable regulations issued
                  under the Act) as may be so requested and as would permit or
                  facilitate the sale and distribution of all or such portion of
                  such Registrable Securities as are specified in such request,

                  together with all or such portion of the Registrable
                  Securities of any Holder or Holders joining in such request as
                  are specified in a written request received by the Company
                  within ten (10) days after written notice from the Company is
                  given under Section 2(a)(i) above; provided further that the
                  Company shall not be obligated to effect, or take any action
                  to effect, any such registration pursuant to this Section 2:

                                       (A) In any particular jurisdiction in
                           which the Company would be required to execute a
                           general consent to service of process in effecting
                           such registration, qualification or compliance,
                           unless the Company is already subject to service in
                           such jurisdiction and except as may be required by
                           the Act or applicable rules or regulations
                           thereunder;

                                       (B) After the Company has effected two
                           (2) such registrations pursuant to this Section 2,
                           provided that the Company shall be deemed to have
                           effected such a registration if a registration
                           statement is filed at the request of the Holders and
                           (x) is subsequently withdrawn other than at the
                           initiative of the Company or (y) is declared
                           effective;

                                       (C) If, after the first anniversary of
                           the date hereof, in the good faith judgment of the

                                       3

<PAGE>

                           Board of Directors of the Company, it would not be in
                           the best interests of the Company and its
                           stockholders generally for such registration
                           statement to be filed, provided that such deferral
                           does not last longer than 90 days and will not occur
                           more than once in any 12-month period.

                  The registration statement filed pursuant to the request of
the Initiating Holders may, subject to the provisions of Section 2(b) below,
include other securities of the Company which are held by officers or directors
of the Company, or which are held by persons who, by virtue of agreements with
the Company, are entitled to include their securities in any such registration,
but the Company shall have no absolute right to include any of its securities in
any such registration.

                  (b) Underwriting. Any distribution of Registrable Securities
pursuant to this Section 2 shall be accomplished by means of a firm commitment
underwriting.

                  If officers or directors of the Company holding other
securities of the Company shall request inclusion in any registration pursuant

to Section 2, or if holders of securities of the Company other than Registrable
Securities who are entitled, by contract with the Company or otherwise, to have
securities included in such a registration (the "Other Stockholders") request
such inclusion, the Holders shall offer to include the securities of such
officers, directors and Other Stockholders in the underwriting and may condition
such offer on their acceptance of the further applicable provisions of this
Section 2. The Holders whose shares are to be included in such registration and
the Company shall (together with all officers, directors and Other Stockholders
proposing to distribute their securities through such underwriting) enter into
an underwriting agreement in customary form with the representative of the
underwriter or underwriters selected for such underwriting by the Company, which
selection shall be reasonably acceptable to the Initiating Holders.
Notwithstanding any other provision of this Section 2, if the representative
advises the Holders in writing that marketing factors require a limitation on
the number of shares to be underwritten, the securities of the Company held by
officers or directors (other than Registrable Securities) of the Company and the
securities held by Other Stockholders shall be excluded from such registration
to the extent so required by such limitation. If, after the exclusion of such
shares, further reductions are still required, the number of shares included in
the registration by each Holder shall be reduced on a pro rata basis (based on
the number of shares originally proposed to be registered by such Holder) by
such minimum number of shares as is 

                                       4

<PAGE>

necessary to comply with such request. No
Registrable Securities or any other securities excluded from the underwriting by
reason of the underwriter's marketing limitation shall be included in such
registration. If any of the Holders or any officer, director or Other
Stockholder who has requested inclusion in such registration as provided above
disapproves of the terms of the underwriting, such person may elect to withdraw
therefrom by written notice to the Company, the underwriter and the Initiating
Holders. The securities so withdrawn shall also be withdrawn from registration.
If the underwriter has not limited the number of Registrable Securities or other
securities to be underwritten, the Company may include its securities for its
own account in such registration if the representative so agrees and if the
number of Registrable Securities and other securities which would otherwise have
been included in such registration and underwriting will not thereby be limited.

                  (c) Conditions. Any offering of Registrable Securities
registered pursuant to this Section 2 shall be subject to the following
conditions:

                                    (i)  No purchaser shall be an
                  Entrepreneurial Investor (as defined in the Irrevocable Proxy,
                  dated as of even date herewith, between Golden Press Holding,
                  L.L.C. ("GP Holding") and the Shareholder); and

                                    (ii) Such offering shall not be made for
                  reasonable periods before and, as determined by the managing
                  underwriter in respect of such offering, after the effective
                  date of a registration statement for any primary or secondary

                  public offering of the Company's securities.

                                       5
<PAGE>

                   SECTION 3.  Company Registration.

                  (a) Request For Registration. If the Company shall determine
to register any of its equity securities either for its own account or for the
account of a security holder or holders exercising their respective demand
registration rights (other than a registration relating solely to employee
benefit plans, or a registration relating solely to a Commission Rule 145
transaction, or a registration on any registration form which does not permit
secondary sales or does not include substantially the same information as would
be required to be included in a registration statement covering the sale of
Registrable Securities), the Company will:


                             (i) promptly give to each of the Holders a written
                  notice thereof which shall describe in reasonable detail the
                  proposed registration and distribution (including those
                  jurisdictions in which the Company intends to attempt to
                  qualify such securities under the applicable blue sky or other
                  state securities laws); and


                            (ii) include in such registration (and any related
                  qualification under blue sky laws or other compliance), and in
                  any underwriting involved therein, all the Registrable
                  Securities specified in a written request or requests, made by
                  the Holders within fifteen (15) days after receipt of the
                  written notice from the Company described in clause (i) above,
                  except as set forth in Section 3(b) below. Such written
                  request may specify all or a part of the Holders' Registrable
                  Securities.


                  (b) Underwriting. If the registration of which the Company
gives notice is for a registered public offering involving an underwriting, the
Company shall so advise each of the Holders as a part of the written notice
given pursuant to Section 3(a)(i). In such event, the right of each of the
Holders to registration pursuant to this Section 3 shall be conditioned upon
such Holder's participation in such underwriting and the inclusion of such
Holder's Registrable Securities in the underwriting to the extent provided
herein. The Holders whose shares are to be included in such registration shall
(together with the Company and the Other Stockholders distributing their
securities through such underwriting) enter into an underwriting agreement in
customary form with the representative of the underwriter or underwriters
selected for underwriting by the Company. Notwithstanding any other provision of
this Section 3, if the representative determines that marketing factors require
a 

                                       6


<PAGE>

limitation on the number of shares to be underwritten, the representative may
(subject to the allocation priority set forth below) limit the number of
Registrable Securities to be included in the registration and underwriting as
the representative deems necessary and appropriate. The Company shall so advise
all holders of securities requesting registration, and the number of shares of
securities that are entitled to be included in the registration and underwriting
shall be allocated in the following manner: The securities of the Company held
by officers, directors and Other Stockholders of the Company (other than
Registrable Securities, securities held by holders who by contractual right
demanded such registration ("Demanding Holders") and securities held by
"Holders" under the Registration Rights Agreement, dated as of the effective
date of this Agreement, between the Company and GP Holding (the "GP Holding
Holders")) shall be excluded from such registration and underwriting to the
extent required by such limitation, and, if a limitation on the number of shares
is still required, the number of shares that may be included in the registration
and underwriting by each of the Holders and the GP Holding Holders (if the GP
Holding Holders are not Demanding Holders) shall be reduced, on a pro rata basis
(based on the number of shares originally proposed to be registered by each such
person), by such minimum number of shares as is necessary to comply with such
limitation. If any of the Holders disapprove of the terms of any such
underwriting, such Holder may elect to withdraw therefrom by written notice to
the Company and the underwriter. Any Registrable Securities or other securities
excluded or withdrawn from such underwriting shall be withdrawn from such
registration. The Company shall have the right to withdraw such registration at
any time in its sole discretion.


                  (c) Number.  Each of the Holders shall be entitled to have
its shares included in an unlimited number of registrations pursuant to this
Section 3.

                  SECTION 4. Shelf Registration. If the Company shall receive
from an Initiating Holder, at any time prior to two (2) months after the
effective date hereof set forth in Section 19 hereof, a written request that the
Company effect a registration pursuant to Rule 415, or any successor rule under
the Act, that would permit the sale of all or a part of the Registrable
Securities from time to time:

                             (a) The Company shall use its best efforts to file
                  with the Commission and thereafter to cause to be declared
                  effective as promptly as practicable a registration statement
                  on an appropriate form under the 

                                       7

<PAGE>

                  Act as reasonably determined by the Company relating to the
                  offer and sale of the Registrable Securities by the Holders
                  from time to time pursuant to Rule 415, or any successor rule
                  under the Act, in accordance with the methods of distribution
                  set forth in such registration statement (a "Shelf

                  Registration Statement").

                             (b) The Company shall use its best efforts to keep
                  the Shelf Registration Statement continuously effective in
                  order to permit the prospectus forming part thereof to be
                  usable by Holders for the period ending three (3) months after
                  the effective date hereof or such shorter period that will
                  terminate when all the Registrable Securities covered by the
                  Shelf Registration Statement have been sold. Notwithstanding
                  any other provision hereof, the Company may postpone or
                  suspend the filing or the effectiveness of the Shelf
                  Registration Statement (or any amendments or supplements
                  thereto) if (i) such action is required by applicable law, or
                  (ii) such action is taken by the Company in good faith and for
                  valid business reasons (not including avoidance of the
                  Company's obligations hereunder), including the acquisition or
                  divestiture of assets, other pending corporate developments,
                  public filings with the Commission or other similar events, so
                  long as the Company promptly thereafter complies with the
                  requirements of Section 6(a)(v) hereof, if applicable. The
                  Company shall be deemed not to have used its best efforts to
                  keep the Shelf Registration Statement effective during the
                  requisite period if it intentionally takes any action not
                  contemplated by clause (i) or (ii) above that would result in
                  holders of Registrable Securities covered thereby not being
                  able to offer and sell such Registrable Securities during the
                  period.


                  SECTION 5. Expenses of Registration. With respect to a
registration pursuant to Section 2 and 4 hereof, all Registration Expenses and
all Selling Expenses shall be borne by the Holders of the securities so
registered, together with any other party whose shares are included in such
registration (including the Company, either because shares are included in such
registration for its own account or because it agreed to pay the expenses of
other registering holders), pro rata, on the basis of the number of their shares
so registered. With respect to a registration pursuant to Section 3(a) hereof,
all Registration Expenses shall be borne by the Company and all 

                                       8
<PAGE>

Selling Expenses shall be borne by the Holders of the securities so registered,
together with any other party whose shares are included in such registration
(including the Company, either because shares are included in such registration
for its own account or because it agreed to pay the expenses of another
registering holder), pro rata on the basis of the number of their shares so
registered. In addition to the Company's other rights in respect of expenses in
this Agreement, the Company shall have the right, in order to cover such
expenses, to deduct the amount of such expenses from the offering proceeds to
which the Bernstein Trust, the Bernstein Foundation and the Fleet National Trust
would otherwise have been entitled.



                            SECTION 6.  Registration Procedure.

                  (a) In the case of each registration effected by the Company
pursuant to this Agreement, the Company will:

                           (i) provide the Holders of Registrable Securities to
                  be registered under the registration statement, their
                  underwriters, if any, and their respective counsel and
                  accountants, a reasonable opportunity to participate in the
                  preparation of such registration statement, each prospectus
                  included therein or filed with the Commission, and each
                  amendment thereof or supplement thereto;

                            (ii) notify each Holder as to the filing of the
                  registration statement and of all amendments or supplements
                  thereto filed prior to the effective date of such registration
                  statement;

                           (iii) notify each Holder, promptly after it shall
                  receive notice thereof, of the time when such registration
                  statement becomes effective or when any amendment or
                  supplement to any prospectus forming a part of such
                  registration statement has been filed;

                            (iv) notify each Holder promptly of any request by
                  the Commission for the amending or supplementing of such
                  registration statement or prospectus or for additional
                  information;

                             (v) prepare and promptly file with the Commission,
                  and promptly notify each Holder of the filing of, any
                  amendments or supplements to such registration statement or
                  prospectus as may be necessary to correct any statements or
                  omissions if, at 
                                       9
<PAGE>
                  any time when a prospectus relating to the Registrable
                  Securities is required to be delivered under the Act, any
                  event with respect to the Company shall have occurred as a
                  result of which any such prospectus or any other prospectus as
                  then in effect would include an untrue statement of a material
                  fact or omit to state any material fact necessary in order to
                  make the statements made, in the light of the circumstances
                  under which they were made, not misleading, and, in addition,
                  prepare and file with the Commission, promptly upon the
                  written request of any Holder, any amendments or supplements
                  to such registration statement or prospectus which may be
                  reasonably necessary or advisable in connection with the
                  distribution of the Registrable Securities;

                            (vi) prepare promptly upon request of the Holders or
                  any underwriters for the Holders such amendment or amendments
                  to such registration statement and such prospectus or
                  prospectuses as may be reasonably necessary to permit

                  compliance with the requirements of Section 10(a)(3) of the
                  Act, unless, in the good faith judgment of the Board of
                  Directors of the Company, it would not be in the best
                  interests of the Company and its stockholders generally for
                  such amendment or amendments to be filed, provided that such
                  deferral does not last longer than 90 days and will not occur
                  more than once in any 12-month period;

                           (vii) advise each Holder promptly after the Company
                  shall receive notice or obtain knowledge of the issuance of
                  any stop order by the Commission suspending the effectiveness
                  of any such registration statement or amendment thereto or of
                  the initiation or threatening of any proceeding for that
                  purpose, and promptly use its best efforts to prevent the
                  issuance of any stop order or obtain its withdrawal promptly
                  if such stop order should be issued;

                          (viii) use its best efforts to qualify as soon as
                  reasonably practicable the Registrable Securities included in
                  the registration statement for sale under the blue sky or
                  other state securities laws of such states and jurisdictions
                  within the United States as shall be reasonably requested by
                  any Holder, provided that the Company shall not be required in
                  connection therewith or as a condition thereto to qualify to
                  do business, to become subject to taxation or to file a

                                      10

<PAGE>

                  consent to service of process generally in any of the
                  aforesaid states or jurisdictions;

                            (ix) furnish each Holder, as soon as available,
                  copies of any registration statement and each preliminary or
                  final prospectus, or supplement or amendment required to be
                  prepared pursuant hereto, all in such quantities as any Holder
                  may from time to time reasonably request;

                             (x) furnish, at the request of any Holder
                  requesting registration of Registrable Securities pursuant to
                  this Agreement, on the date that such Registrable Securities
                  are delivered to the underwriters for sale in connection with
                  a registration pursuant to this Agreement, if such securities
                  are being sold through underwriters or, if such securities are
                  not being sold through underwriters, on the date that the
                  registration statement with respect to such securities becomes
                  effective, (i) an opinion, dated such date, of the counsel
                  representing the Company for the purposes of such
                  registration, in form and substance as is customarily given by
                  company counsel to the underwriters in an underwritten public
                  offering, addressed to the underwriters, if any, and to the
                  holders requesting registration of Registrable Securities, and
                  (ii) a letter, dated such date, from the independent certified

                  public accountant of the Company, in form and substance as is
                  customarily given by independent certified public accountants
                  to underwriters in an underwritten public offering, addressed
                  to the underwriters, if any, and, if customarily given to
                  holders of securities to be sold in a registration, to the
                  Holders requesting registration of Registrable Securities;

                            (xi) otherwise use its best efforts to comply with
                  all applicable rules and regulations of the Commission, and
                  make available to its security holders as soon as reasonably
                  practicable, but not later than 16 months after the effective
                  date of the registration statement, an earnings statement
                  covering a period of at least twelve (12) months beginning
                  after the effective date of the registration statement, which
                  earnings statement shall satisfy the provision of Section
                  11(a) of the Act; and

                           (xii) enter into and perform an underwriting
                  agreement with the managing underwriter, if any, 

                                               11

<PAGE>

                  selected as provided in Section 2(b) and 3(b), containing
                  customary (y) terms of offer and sale of the securities,
                  payment provisions, underwriting discounts and commissions,
                  and (z) representations, warranties, covenants, indemnities,
                  terms and conditions provided that the Holders may, at their
                  option, require that any or all agreements on the part of the
                  Company to and for the benefit of such underwriters shall also
                  be made to and for the benefit of such Holders, any or all of
                  the conditions precedent to the obligations of the Company
                  shall also be conditions precedent to the obligations of such
                  Holders, and all representations and warranties by the Company
                  to and for the benefit of such underwriters shall also be made
                  to and for the benefit of such Holders, and provided further
                  that such Holders shall not be required to make any
                  representations or warranties to or agreements with the
                  Company or the underwriters other than representations,
                  warranties or agreements reasonably requested by the managing
                  underwriter or otherwise required by law.

                  (b) At the expense of the Company, the Company will keep each
registration effected by the Company pursuant to Section 3(a) effective for a
period of nine (9) months or until the Holders have completed the distribution
described in the registration statement relating thereto, whichever first
occurs. At the expense of the Holders, together with any other party whose
shares are included in such registration (including the Company, either because
shares are included in such registration for its own account or because it
agreed to pay the expenses of other registering holders), pro rata, on the basis
of the number of their shares so registered, the Company will keep each
registration effected by the Company pursuant to Section 2 effective for a
period of nine (9) months or until the Holders have completed the distribution

described in the registration statement relating thereto, whichever first
occurs, unless, in the good faith judgment of the Board of Directors of the
Company, it would not be in the best interests of the Company and its
stockholders generally for such registration to be kept effective for such
period, provided that such deferral does not last longer than 90 days and will
not occur more than once in any 12-month period. In addition to the Company's
other rights in respect of expenses in this Agreement, the Company shall have
the right, in order to cover such expenses, to deduct the amount of such
expenses from the offering proceeds to which the Bernstein Trust, the Bernstein
Foundation and the Fleet National Trust would otherwise have been entitled.

                            SECTION 7.  Indemnification.

                                      12

<PAGE>

                  (a)  To the extent permitted by law, the Company will
indemnify each of the Holders, each of its officers, directors, agents,
trustees, representatives and affiliates of the foregoing, each underwriter (as
defined in the Act), if any, and each person controlling each of the Holders or
such underwriter within the meaning of the Act and the rules and regulations
thereunder, with respect to each registration which has been effected pursuant
to this Agreement, against all claims, losses, damages and liabilities (or
actions in respect thereof) arising out of or based on any untrue statement (or
alleged untrue statement) of a material fact contained in any prospectus,
offering circular or other document (including any related registration
statement, notification or the like) incident to any such registration,
qualification or compliance, or based on any omission (or alleged omission) to
state therein a material fact required to be stated therein or necessary to make
the statements therein not misleading, or any violation by the Company of the
Act or any rule or regulation thereunder applicable to the Company and relating
to action or inaction required of the Company in connection with any such
registration, qualification or compliance, and will reimburse each of the
Holders, each of its officers, directors, partners, members, managers, agents,
representatives and their affiliates, each such underwriter and each person
controlling any such Holder or underwriter, for any legal and any other expenses
reasonably incurred in connection with investigating and defending any such
claim, loss, damage, liability or action, provided that the Company will not be
liable in any such case to the extent that any such claim, loss, damage,
liability or expense arises out of or is based on any untrue statement or
omission based upon (i) written information furnished to the Company by the
Holders or underwriter and stated to be specifically for use therein or (ii)
until the date of issuance of the Company's audited consolidated financial
statements for the fiscal year ended on or about January 31, 1997, any
representation or warranty made by the Company in that certain Securities
Purchase Agreement, dated as of even date herewith, between the Company and GP
Holding (the "Securities Purchase Agreement").

                  (b)  To the extent permitted by law, each of the Holders will,
if Registrable Securities held by it are included in the securities as to which
such registration, qualification or compliance is being effected, indemnify the
Company, each of its directors, officers, agents and representatives and each
underwriter, if any, and each person controlling the Company or such underwriter

within the meaning of the Act and the rules and regulations thereunder, against
all claims, losses, damages and liabilities (or actions in respect thereof)
arising out of or 

                                      13
<PAGE>

based on any untrue statement (or alleged untrue statement) of a material fact
contained in any such registration statement, prospectus, offering circular or
other document made by such Holder, or any omission (or alleged omission) to
state therein a material fact required to be stated therein or necessary to make
the statements by such Holder therein not misleading, and will reimburse the
Company and such directors, officers, agents, representatives, underwriters or
control persons for any legal or any other expenses reasonably incurred in
connection with investigating or defending any such claim, loss, damage,
liability or action, in each case to the extent, but only to the extent, that
such untrue statement (or alleged untrue statement) or omission (or alleged
omission) is made in such registration statement, prospectus, offering circular
or other document in reliance upon and in conformity with written information
furnished to the Company by such Holder and stated to be specifically for use
therein; provided, however, that the indemnity agreement contained in this
Section 7(b) shall not apply to amounts paid in settlement of any such loss,
claim, damage, liability or action if such settlement is effected without the
consent of the Holders, and provided further that the obligations of each of the
Holders hereunder shall be limited to an amount equal to the proceeds to such
Holder of securities sold as contemplated herein.

                  (c)  Each party entitled to indemnification under this Section
7 (the "Indemnified Party") shall give notice to the party required to provide
indemnification (the "Indemnifying Party") promptly after such Indemnified Party
has actual knowledge of any claim as to which indemnity may be sought, and shall
permit the Indemnifying Party to assume the defense of any such claim or any
litigation resulting therefrom; provided that counsel for the Indemnifying
Party, who shall conduct the defense of such claim or any litigation resulting
therefrom, shall be approved by the Indemnified Party (whose approval shall not
unreasonably be withheld) and the Indemnified Party may participate in such
defense at such party's expense (unless the Indemnified Party shall have
reasonably concluded that there may be a conflict of interest between the
Indemnifying Party and the Indemnified Party in such action, in which case the
fees and expenses of counsel shall be at the expense of the Indemnifying Party),
and provided further that the failure of any Indemnified Party to give notice as
provided herein shall not relieve the Indemnifying Party of its obligations
under this Section 7 unless the Indemnifying Party is materially prejudiced
thereby. No Indemnifying Party, in the defense of any such claim or litigation,
shall, except with the consent of each Indemnified Party, consent to entry of
any judgment or enter into any 

                                      14

<PAGE>

settlement which does not include as an unconditional term thereof the giving by
the claimant or plaintiff to such Indemnified Party of a release from all
liability in respect to such claim or litigation. Each Indemnified Party shall

furnish such information regarding itself or the claim in question as an
Indemnifying Party may reasonably request in writing and as shall be reasonably
required in connection with the defense of such claim and litigation resulting
therefrom.

                  (d)  If the indemnification provided for in this Section 7 is
held by a court of competent jurisdiction to be unavailable to an Indemnified
Party with respect to any loss, liability, claim, damage or expense referred to
herein, then the Indemnifying Party, in lieu of indemnifying such Indemnified
Party hereunder, shall contribute to the amount paid or payable by such
Indemnified Party as a result of such loss, liability, claim, damage or expense
in such proportion as is appropriate to reflect the relative fault of the
Indemnifying Party on the one hand and of the Indemnified Party on the other in
connection with the statements or omissions which resulted in such loss,
liability, claim, damage or expense, as well as any other relevant equitable
considerations, provided, however, that the obligations of each Holder shall be
limited to an amount equal to the proceeds to such Holder from the sale of
Registrable Securities as contemplated herein. The relative fault of the
Indemnifying Party and of the Indemnified Party shall be determined by reference
to, among other things, whether the untrue or alleged untrue statement of a
material fact or the omission or alleged omission to state a material fact
relates to information supplied by the Indemnifying Party or by the Indemnified
Party and the parties' relative intent, knowledge, access to information and
opportunity to correct or prevent such statement or omission. No person guilty
of fraudulent misrepresentation (within the meaning of Section 11(f) of the
Act), shall be entitled to contribution from any person who is not guilty of
such fraudulent misrepresentation.

                  (e)  Notwithstanding the foregoing, to the extent that the
provisions on indemnification and contribution contained in the underwriting
agreement entered into in connection with any underwritten public offering
contemplated by this Agreement are in conflict with the foregoing provisions,
the provisions in such underwriting agreement shall be controlling.

                  (f)  The foregoing indemnity agreements are subject to the
condition that, insofar as they relate to any loss, claim, liability or damage
made in a preliminary prospectus but eliminated or remedied in the amended
prospectus on file with the Commission at the time the registration statement in
question 

                                      15

<PAGE>

becomes effective or the amended prospectus filed with the Commission
pursuant to Commission Rule 424(b) (the "Final Prospectus"), such indemnity
agreement shall not inure to the benefit of any underwriter if a copy of the
Final Prospectus was furnished to the underwriter and was not furnished to the
person asserting the loss, liability, claim or damage at or prior to the time
such action is required by the Act.

                  (g)  The obligations of the Company and the Holders under this
Section 7 shall survive the completion of any offering of Registrable Securities
in a registration statement under this Agreement and otherwise.


                  (h)  The foregoing indemnity agreements shall include
reasonable fees and expenses of counsel incurred by the Indemnified Party in any
action or proceeding between the Indemnifying Party and the Indemnified Party or
between the Indemnified Party and any third party or otherwise.

                  SECTION 8.  Information by the Holders.  Each of the Holders
shall furnish to the Company such information regarding such Holder and the
distribution proposed by such Holder as the Company may reasonably request in
writing and as shall be reasonably required in connection with any registration,
qualification or compliance referred to in this Agreement.

                  SECTION 9.  Rule 144 Reporting.  With a view to making
available the benefits of certain rules and regulations of the Commission which
may permit the sale of restricted securities to the public without registration,
the Company agrees to use its reasonable best efforts to:

                  (a)  make and keep public information available, as those
terms are understood and defined in Rule 144 under the Act;

                  (b) file with the Commission in a timely manner all reports
and other documents required of the Company under the Act and the Exchange Act;
and

                  (c) furnish to any Holder upon request, (i) a written
statement by the Company as to its compliance with the reporting requirements of
Rule 144, the Act and the Exchange Act, (ii) a copy of the most recent annual or
quarterly report of the Company filed with the Commission and such other reports
and documents so filed by the Company and (iii) such other information as a
Holder may reasonably request in availing itself 

                                      16

<PAGE>

of any rule or regulation of the Commission allowing such Holder to sell any
such securities without registration.

                  SECTION 10.  Assignability.  No party may assign or transfer
its rights or obligations hereunder without the prior written consent of the
other, except that Bernstein's rights hereunder may be transferred by will or
the laws of descent and distribution to a charitable organization, an immediate
family member or a trust (25% or more of the beneficial interests of which are
owned by affiliates of Bernstein or one or more members of his immediate
family), in each case to which Bernstein has transferred Registrable Securities
to the extent permitted by Section 5(d)(i) or (iv) of the Irrevocable Proxy,
dated as of even date herewith, between GP Holding and Bernstein.

                  SECTION 11.  Governing Law.  This Agreement shall be governed
by and construed in accordance with the laws of the State of New York.

                  SECTION 12.  Amendment.  Any modification, amendment or waiver
of this Agreement or any provision hereof shall be in writing and executed by
the Company, GP Holding and the Holders of not less than 50% of the Registrable

Securities, provided, however, that no such modification, amendment or waiver
shall reduce the aforesaid percentage of Registrable Securities without the
consent of all of the Holders of the Registrable Securities.

                  SECTION 13. Notices. All notices, requests, consents and
demands shall be in writing and shall be personally delivered, mailed, postage
prepaid, telecopied or telegraphed or delivered by any nationally recognized
overnight delivery service to the Company at:

                           to the Company:

                           Western Publishing Group, Inc.
                           444 Madison Avenue
                           New York, New York  10022
                           Telecopy:  (212) 888-5025
                           Attn:  Chief Executive Officer

                                      17

<PAGE>

                           with a copy to:

                           General Counsel
                           Western Publishing Group, Inc.
                           444 Madison Avenue
                           New York, New York  10022
                           Telecopy:  (212) 888-5025

                           and, until the effective date hereof, a copy to:

                           Milbank, Tweed, Hadley & McCloy
                           One Chase Manhattan Plaza
                           New York, New York  10028
                           Telecopy:  (212) 530-5219
                           Attn:       Lawrence Lederman, Esq.

and to GP Holding and each Holder at such address set forth on the signature
page hereof or as shall be furnished in writing to the Company. All such
notices, requests, demands and other communication shall, when mailed
(registered or certified mail, return receipt requested, postage prepared),
personally delivered, or telegraphed, be effective four (4) days after deposit
in the mails, when personally delivered, or when delivered to the telegraph
company, respectively, addressed as aforesaid, unless otherwise provided herein
and, when telecopied or delivered by any nationally recognized overnight
delivery service, shall be effective upon actual receipt.

                  SECTION 14. Specific Performance. The parties hereto agree
that irreparable damage would occur in the event that any of the provisions of
this Agreement were not performed in accordance with their specific terms or
were otherwise breached. It is accordingly agreed that the parties shall be
entitled to an injunction or injunctions to prevent breaches of this Agreement
and to enforce specifically the terms and provisions hereof in any court of the
United States or any state having jurisdiction, this being in addition to any

other remedy to which they are entitled at law or in equity.

                  SECTION 15.  Counterparts.  This Agreement may be executed in
any number of counterparts, each of which shall be an original, but all of which
together shall constitute one instrument.

                  SECTION 16.  Severability.  Any provision of this Agreement
which is prohibited or unenforceable in any jurisdiction shall, as to such
jurisdiction, be ineffective to the extent of such prohibition or
unenforceability without invalidating the remaining provisions of this Agreement
or 
                                      18

<PAGE>

affecting the validity or enforceability of such provision in any other
jurisdiction.

                  SECTION 17.  Headings.  The various headings of this Agreement
are inserted for convenience only and shall not affect the meaning or
interpretation of this Agreement or any provisions hereof or thereof.

                  SECTION 18.  Entire Agreement.  This Agreement constitutes the
entire understanding among the parties hereto with respect to the subject matter
hereof and supersedes any prior agreements, written or oral, with respect
thereto.

                  SECTION 19. Effective Date. This Agreement shall become
effective as of the date of consummation of the transactions contemplated by the
Securities Purchase Agreement, and this Agreement shall have no effect for any
purpose unless and until such transactions have been consummated.

                                      19


<PAGE>

                  IN WITNESS WHEREOF, the Company and each of the undersigned
parties has executed this Agreement effective for all purposes as of the date
first above written.


                                       WESTERN PUBLISHING GROUP, INC.


                                       By: _________________________
                                           Name:
                                           Title:



                                       ______________________________
                                       Richard A. Bernstein


                                       RICHARD A. BERNSTEIN AND STUART TURNER, 
                                       trustees u/a March 16, 1978 fbo Richard 
                                       A. Bernstein


                                       By: ___________________________
                                           Richard A. Bernstein
                                           Trustee


                                       By: ___________________________
                                           Stuart Turner
                                           Trustee


                                       THE RICHARD A. AND AMELIA BERNSTEIN 
                                       FOUNDATION, INC.

                                       _______________________________
                                       Richard A. Bernstein
                                       President


                                       Address for notices for all
                                       Holders named above:


                                       _______________________________

                                      20

<PAGE>

                                       FLEET NATIONAL BANK OF CONNECTICUT 

                                       trustee u/a Barry S. Bernstein dated 
                                       April 5, 1986 fbo Richard A. Bernstein


                                       By: ________________________________
                                           Name:
                                           Title:


                                       Address for notices:

                                       Fleet National Bank of Connecticut
                                       P.O. Box 1454
                                       One Landmark Square
                                       Stamford, Connecticut 06904
                                       Telecopy:  _______________
                                       Attn:  Ms. Catherine Clark
Section 12 is hereby 
acknowledged and agreed to:

GOLDEN PRESS HOLDING, L.L.C.

By: WARBURG, PINCUS VENTURES, L.P.
    Member


    By: __________________________                            
        Name:
        Title: General Partner

Address for notices:

Golden Press Holding, L.L.C.
c/o Warburg, Pincus Ventures, L.P.
466 Lexington Avenue
New York, New York  10017
Telecopy:  (212) 878-9351
Attn:  Joanne R. Wenig

with a copy to:

Willkie Farr & Gallagher
153 East 53rd Street
New York, New York  10022
Telecopy:  (212) 821-8111
Attn:  Jack H. Nusbaum, Esq.

                                      21


<PAGE>

                             Index of Defined Terms

Bernstein.............................  1
Bernstein Foundation..................  1
Bernstein Trust.......................  1
Commission............................  1
Common Stock..........................  1
Company...............................  1
Demanding Holders.....................  7
Exchange Act..........................  1  
Fleet National Trust..................  1
Final Prospectus...................... 16
GP Holding............................  5
Holders...............................  1
Indemnified Party..................... 14
Indemnifying Party.................... 14
Initiating Holder.....................  2
Registrable Securities................  2
Registration Expenses.................  2
Selling Expenses......................  2
Shelf Registration Statement..........  8
Act...................................  1
GP Holding Holders....................  7
Securities Purchase Agreement......... 13



<PAGE>
         
         New York, New York - January 31, 1996 - Western Publishing Group, Inc.
(NASDAQ:WPGI) announced today that it has signed a definitive agreement for the
acquisition of a significant equity interest in the Company by Golden Press
Holding, L.L.C., a newly-formed company owned by Richard E. Snyder and Warburg
Pincus Ventures, L.P. Mr. Snyder is the former Chairman and CEO of Simon &
Schuster, Inc.

         The Company also announced the  appointment of Mr. Snyder as President
of the Company.  Upon completion of the transaction Mr.  Snyder will succeed 
Richard A.  Bernstein as Chairman  and CEO of Western  Publishing  Group, Inc.
and Mr. Bernstein will resign all of his positions at the Company to pursue his
other business interests.

         During the interim  period until  completion of the  transaction, 
Messrs.  Bernstein and Snyder will work together on creating a smooth 
transition of the Company's  management from Mr.  Bernstein to Mr. Snyder. 
Jointly, Mr. Snyder and Mr.  Bernstein  will begin  charting the new course for
the  Company,  thus  enabling Mr.  Snyder to rapidly implement his direction and
strategy for the Company's  future once the equity  investment  transaction  is
completed.

         Additionally,  Barry Diller,  Chairman of Silver King  Communications, 
Inc. and HSN Inc., will also be an investor in Golden Press Holding, L.L.C. and
will be among the group of new nominees to the board of directors.

         The transaction is subject to customary conditions, including
stockholder approval. A special meeting of stockholders to approve the
transaction will be held in April 1996, when the transaction is expected to be
completed. Upon completion of the transaction five new directors proposed by
Golden Press Holding, L.L.C. will constitute a majority of the board.

         Under separate agreements executed today, Mr. Richard A. Bernstein and
certain of his affiliated entities have granted Golden Press Holding, L.L.C. an
irrevocable proxy for their 

<PAGE>

approximately four million shares of common stock. Golden Press Holding, L.L.C.
will vote these shares in favor of the proposals submitted to stockholders at
the upcoming special meeting. Consistent with the recent statement made by Mr.
Bernstein in his letter to stockholders appearing in the annual report for
fiscal year 1995, this equity investment transaction treats all common
stockholders the same.

         Under the terms of the equity investment transaction announced today
Golden Press Holding, L.L.C. will invest $65 million of cash in the Company and
receive from the Company $65 million of newly-issued Series B convertible
preferred stock and warrants to purchase 3,250,000 shares of common stock.
Approximately $10 million of the investment will be used to redeem the Company's
existing Series A Preferred Stock, which matures on March 31, 1996; the balance
of approximately $55 million will be available for general working capital
purposes, including new product development and future acquisitions.


         The Series B preferred stock will be convertible at $10 per share, will
carry a 12% dividend, and will not have a mandatory redemption date. For the
first four years the dividend will be payable through the annual issuance of
780,000 shares of common stock, subject to certain adjustments based on the
market price of the common stock at the time. After the first four years
dividends will be payable in cash.

         The Series B preferred stock will initially represent approximately 23%
of the voting power in the Company. The Series B preferred stock will vote with
the Company's common stock based on the underlying common stock issuable upon
conversion. So long as Golden Press Holding, L.L.C. retains a significant
ownership interest of the Series B preferred stock, that stock will also have
class voting rights with respect to certain material corporate transactions and
the election of one-third of the Company's board of directors.

         The warrant will be exercisable at $10 per share, will have a seven
year term, and will generally not be exercisable for the first two years.

         Commenting on the transaction, Mr. Bernstein said: "I am pleased that
we have reached an agreement with Dick Snyder and Warburg Pincus. This
transaction represents an excellent opportunity for the Company because of both
the infusion of significant capital into the Company and the benefits of Dick's

                                       2

<PAGE>

proven managerial and industry talent. As a major on-going stockholder of
Western Publishing, I am very comfortable that the company is being placed in
the highly competent hands of my friend Dick Snyder."

         Mr. Bernstein added: "All shareholders will benefit from Dick's
insights, leadership and marketing skills, as well as from the insights and
acumen of Warburg Pincus, one of the major venture banking firms in the United
States. I look forward to enjoying the future enhancement to shareholder value
that I know will inure to everyone under Dick's leadership and Warburg Pincus's
proven expertise. This signals a new and bright era in the venerable history of
Western Publishing Group, Inc."

         SBC Capital Markets,  Inc., a division of Swiss Bank Corporation, 
acted as advisor to the  Snyder/Warburg Pincus group.  Warburg Pincus 
Ventures,  L.P. is a venture banking fund affiliate of E.M.  Warburg,  Pincus
& Co., Inc.

         Western Publishing Group, Inc., through its Western Publishing Company
subsidiary, creates, publishes, manufactures, prints and markets story and
picture books, interactive electronic books and games, computer and multi-media
"edutainment" products for children. These products are sold principally under
the GOLDEN BOOKS(R) brand. The Company also produces and markets Frame-Tray(R)
puzzles, children's pre-recorded videos and special interest books for the
entire family. Western Publishing Company also offers a wide range of printing,
graphic, creative and distribution services to customers in industry and
government.


         Western Publishing Group, Inc., through the Beach Products Division of
its Penn Corporation subsidiary, is engaged in the manufacture and sale of
decorated paper tableware, party goods, stationery and gift products.

FOR FURTHER INFORMATION, CONTACT:   Ira A. Gomberg
                                    Vice President--
                                    Corporate Communications
                                    Western Publishing Group, Inc.
                                    (212) 688-4500

                                       3



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