GOLDEN BOOKS FAMILY ENTERTAINMENT INC
8-K, 1996-07-09
BOOKS: PUBLISHING OR PUBLISHING & PRINTING
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               SECURITIES AND EXCHANGE COMMISSION

                      WASHINGTON, DC  20549

                      _____________________

                            FORM 8-K

                         CURRENT REPORT
                 PURSUANT TO SECTION 13 OR 15(d)
             OF THE SECURITIES EXCHANGE ACT OF 1934

Date of Report (Date of earliest event reported):  July 1, 1996

             Golden Books Family Entertainment, Inc.
       (Exact Name of Registrant as Specified in Charter)


        Delaware                 0-14399            06-1104930
(State or Other Jurisdiction   (Commission        (IRS Employer
   of Incorporation)           File Number)    Identification No.)


       850 Third Avenue, New York, New York         10022
      (Address of Principal Executive Offices)   (Zip Code)

Registrant's telephone number, including area code:(212) 753-8500


  (Former Name or Former Address, if Changed Since Last Report)



                             <PAGE>




Item 5.   Other Events.

          On July 1, 1996, Golden Books Family Entertainment,
Inc. (the "Company") announced that Philip Rowley was named
Executive Vice President, Chief Finanacial Officer of the
Company and Chief Operating Officer of Golden Books Publishing
Company, a subsidiary of the Company.  The complete text of the
press release issued by the Company is attached hereto as an
exhibit.

Item 7.   Financial Statements, Pro Forma Financial Information
and Exhibits.

          c.   Exhibits

               99.  Press Release, dated July 1, 1996

                             <PAGE>



                           SIGNATURES

          Pursuant to the requirements of the Securities Exchange
Act of 1934, the registrant has duly caused this report to be
signed on its behalf by the undersigned hereunto duly authorized.



                          GOLDEN BOOKS FAMILY ENTERTAINMENT, INC.



Dated:  July 1, 1996                  By:  /s/ Richard E. Snyder
                                           Richard E. Snyder
                                           Chairman of the Board,
                                           President and
                                           Chief Executive Officer





CONTACT:                                                                NEWS
Tracey G. Riese
Golden Books Family Entertainment, Inc.
212-583-6710



            PHILIP ROWLEY NAMED EXECUTIVE VICE PRESIDENT,
                     CHIEF FINANCIAL OFFICER OF
                  GOLDEN BOOKS FAMILY ENTERTAINMENT
             ------------------------------------------
         Rowley Will Also Become Chief Operating Officer of
                   Golden Books Publishing Company
                                  
     New  York,  July  1, 1996 -- Golden Books Family  Entertainment,
Inc. (NASDAQ: GBFE) announced today that Philip Rowley has been named
Executive  Vice  President, Chief Financial Officer of  Golden  Books
Family Entertainment.  In his new capacity, he is responsible for all
aspects  of  the  Company's financial operations and will  report  to
Richard   E.   Snyder,   Chairman  and   Chief   Executive   Officer.
Additionally,  Mr. Rowley has been appointed Chief Operating  Officer
of  Golden  Books Publishing Company.  Both positions  are  effective
immediately.
     
     "Filling  top financial and operating positions is  key  to  our
goal  of  building  up content, growing distribution  and  developing
brand identity," said Mr. Snyder.  "We are moving rapidly to bring on
the  best  people."   The  appointment  of  Philip  Rowley  marks  an
important milestone for our Company.
     
     "Philip  brings  an  impressive background  covering  all  areas
important  to  Golden Books.  His financial expertise, together  with
his  extensive operating experience make him the ideal person to help
restore  and build our Golden Books franchise.  His successful  track
record  testifies  to the diverse and strategic  assignments  he  has
handled.   He  has in-depth knowledge of the entertainment  industry,
success  with corporate turnarounds, acquisitions, planning  and  re-
engineering.  He will make a strong contribution to the Company as we
move  to  expand into family entertainment across a wide spectrum  of
media.   Philip's  decision to join us demonstrates  again  that  the
substantial  potential  of  this turnaround  is  drawing  exceptional
talent to the Company."
     
     Most  recently,  Mr. Rowley co-founded Tribeca  Technologies  in
1995.  As a Wide-Area Network Reseller, Tribeca Technologies provides
expertise in communications and computer technology, in particular to
media and entertainment companies.
     
                               <PAGE>
                                  
                                  
page 2
     
     Prior to that, Mr. Rowley was Executive Vice President and Chief
Financial Officer of EMI Music, the $3 billion worldwide music major,
with responsibility for finance, strategic planning, human resources,
information technology, manufacturing, distribution and the recording
studios.   While  there,  he  co-managed  the  company's  turnaround,
increasing  profits eightfold over six years.  He also played  a  key
role  in negotiating the $900 million purchase of Virgin Music  Group
and supervised its integration with EMI.
     
     From 1987 to 1988, Mr. Rowley was Group Financial Controller  of
Kingfisher  plc,  a large UK retail group, where  he  set  up  a  new
finance  department.   From  1977 to  1986,  he  held  a  variety  of
financial positions with THORN EMI's music, film and video divisions.
He began his career as an auditor with Peat Marwick Mitchell & Co. in
1973.
     
     Mr.  Rowley  received a Bachelor of Science degree  in  chemical
engineering  from Imperial College in London in 1973.   In  1977,  he
became  a Fellow of the Institute of Chartered Accountants in England
and Wales, and in 1990 became a Fellow of the Royal Society of Arts.
     
     Golden  Books  Family Entertainment, Inc., the  world's  largest
juvenile publisher, creates, publishes and markets story and  picture
books,  interactive  and  electronic books  and  games,  as  well  as
coloring  books, activity books and other products for  children  and
families.
     
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