WESTERN PUBLISHING GROUP INC
10-K405, 1996-05-03
BOOKS: PUBLISHING OR PUBLISHING & PRINTING
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                                   FORM 10-K

                      SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C. 20549

(Mark One)

             [X] ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(D) OF
              THE SECURITIES EXCHANGE ACT OF 1934 [FEE REQUIRED]

                  For the Fiscal year ended February 3, 1996

                                      OR

         [ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
               SECURITIES EXCHANGE ACT OF 1934 [NO FEE REQUIRED]

                For the transition period from ...... to ......

                        Commission file number 0-14399

                        Western Publishing Group, Inc.
            (Exact name of registrant as specified in its charter)

            Delaware                                     06-1104930
(State or other jurisdiction of             (I.R.S. Employer Identification No.)
incorporation or organization)

 444 Madison Avenue, New York, New York                                 10022
(Address of principal executive offices)                              (Zip Code)

Registrant's telephone number, including area code:  212-688-4500

Securities registered pursuant to Section 12(b) of the Act:  None

Securities registered pursuant to Section 12(g) of the Act:

                              Title of Each Class
                              -------------------
                         Common Stock, par value $ .01

                  Indicate by check mark whether the Registrant (1) has filed
all reports required to be filed by Section 13 or 15(d) of the Securities
Exchange Act of 1934 during the preceding 12 months, and (2) has been subject to
such filing requirements for the past 90 days.  Yes X  or  No ___

                  Indicate by check mark if disclosure of delinquent filers
pursuant to Item 405 of Regulation S-K is not contained herein, and will not be
contained, to the best of registrant's knowledge, is definitive proxy or
information statements incorporated by reference in Part III of this Form 10-K
or any amendment to this Form 10-K. [X]

                  The aggregate market value of the Registrant's voting stock
held by non-affiliates of the Registrant, computed by reference to the closing
sales price as quoted on NASDAQ on April 9, 1996, was approximately
$246,459,156.

                  As of April 9, 1996, 21,666,739 shares of the Registrant's
$.01 par value common stock were outstanding.

                  Portions of the Registrant's April 18, 1996 Proxy Statement
for the Special Meeting of Stockholders scheduled for May 8, 1996 are
incorporated by reference into Part III.

<PAGE>
                                     PART I

ITEM 1.  BUSINESS

                                   BACKGROUND

                  Western Publishing Group, Inc., through its two operating
subsidiaries, Western Publishing Company, Inc., a Delaware corporation, and Penn
Corporation, a Delaware corporation, is engaged in two business segments. The
Consumer Products segment creates, produces and markets a variety of consumer
products including children's story and picture books, interactive electronic
books and games, computer and multi-media "edutainment" products, coloring books
and other activity books, educational workbooks sold at retail, craft products,
children's pre-recorded audio cassettes, book and audio cassette sets,
pre-recorded video cassettes, FRAME-TRAY(R) puzzles, special interest books for
adults, decorated paper tableware, paper party accessories, gift wrap products,
invitations, stationery and gift items. The Commercial Products segment provides
the following printing and manufacturing services: (1) graphic services and
commercial printing, such as the printing of books, catalogs, labels, tax forms,
magazines and trading cards; (2) educational kit manufacturing, including
printing, sourcing, packaging, development and assembly of educational kits; and
(3) Custom Publishing(R) services, such as the creation, production, assembly
and distribution for consumer product and fast food companies of customized
products for their marketing and promotional programs.

                  Western Publishing Group, Inc.'s principal offices are located
at 444 Madison Avenue, New York, New York 10022, and its telephone number is
(212) 688-4500.

Proposed Equity Investment

                  On January 31, 1996, Western Publishing Group, Inc. (the
"Company") entered into a Securities Purchase Agreement with Golden Press
Holding, L.L.C. ("Golden Press"), a newly-formed Delaware limited liability
company owned by Richard E. Snyder, Barry Diller and Warburg, Pincus Ventures,
L.P., pursuant to which Golden Press will acquire a significant equity interest
in the Company. The transaction is subject to customary conditions, including
stockholder approval.

                  Under the terms of the equity investment transaction, Golden
Press will invest $65 million of cash in the Company in exchange for $65 million
of newly-issued Series B Convertible Preferred Stock and a warrant to purchase
3,250,000 shares of Common Stock (the "Warrant"). The Company will utilize the
investment proceeds to redeem its existing Series A Convertible Preferred Stock
which matured on March 31, 1996, for expenses associated with the transaction
and for general working capital purposes.

                  The Series B Convertible Preferred Stock will have a dividend
rate of 12% per annum, will be convertible at $10 per share, and will not have a
mandatory redemption date. The preferred stock dividend will be payable
quarterly in 195,000 shares of Common Stock for the first four years, subject to
certain adjustments based on the market price of the Common Stock at that time.
Thereafter, preferred stock dividends will be paid in cash.


                  The Warrant, which will not be exercisable for the first two
years, will have a seven year term and an exercise price of $10 per share.

                  Upon consummation of the equity investment by Golden Press,
Richard E. Snyder will succeed Richard A. Bernstein as Chairman and Chief
Executive Officer of the Company. Since his appointment as President of Western
Publishing Group, Inc. on January 31, 1996, Mr. Snyder has not been directly
involved in the Company's business or financial decisions.

                  Reference is made to the Company's April 18, 1996 Proxy
Statement for the Special Meeting of Stockholders scheduled for May 8, 1996 for
a complete description of the Golden Press equity investment and the agreements
and instruments referred to above, which Proxy Statement is incorporated by
reference herein and included as an exhibit hereto.

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                      RESTRUCTURING AND ASSET DISPOSITIONS

Provision for Restructuring and Closure of Operations

                  During the quarter ended October 28, 1995, the Company
recorded an $8,701,000 provision for restructuring and closure of operations in
a further effort to reduce its operating cost structure and improve future
operating results, and to reflect the costs incurred in connection with the
termination of a previously announced transaction to sell a significant interest
in the Company. The provision includes a non-cash charge of $2,000,000 and
consists of the following components:

         o  Severance costs of $3,660,000 associated with the Company's
            previously announced workforce reductions of salaried and hourly
            personnel. These reductions were completed in the fourth quarter of
            Fiscal 1996.

         o  Unrecoverable assets and costs of $3,171,000 to be incurred in
            connection with the Company's decision to close certain of its
            retail store locations.

         o  Transaction costs of $1,870,000 resulting from the Company's October
            17, 1995 announcement of the termination of its initial agreement in
            principle to sell a significant interest in the Company to Warburg,
            Pincus Ventures, L.P. and Richard E. Snyder.

Sale and Phase Out Of Operations

                  On April 7, 1994, the Company adopted a plan (the "Plan")
designed to improve its competitive position and reduce its cost structure
through the sale, divestiture, consolidation or phase out of certain operations,
properties and products, and a workforce reduction.

The Plan included the following major components:

         o  An agreement to sell its game and puzzle operation (including

            certain inventories) to Hasbro, Inc. ("Hasbro"). This transaction
            was completed in August 1994 for cash proceeds of approximately
            $101,400,000.

         o  The decision to exit the Direct Marketing Continuity Clubs and
            School Book Club businesses. These businesses were sold during the
            second and third quarters of Fiscal 1995 for aggregate cash proceeds
            of approximately $14,500,000.

         o  The closedown and sale of the Company's Fayetteville, North Carolina
            manufacturing and distribution facility, which was primarily
            dedicated to the game and puzzle operation but was not included in
            the sale to Hasbro. This property, which is comprised of 702,000
            square feet of office, warehousing and distribution space, has been
            closed and is currently being marketed for sale.

         o  The decision to streamline the Company's publishing business so as
            to focus on its core competencies. This included a reduction in the
            management, administrative and direct labor workforces.

                  The Company recorded a net gain from the Plan of $20,352,000
($12,396,000, net of income taxes), inclusive of operating losses of the game,
puzzle, direct marketing and school book club operations from January 30, 1994
through their respective disposition dates in the third quarter of Fiscal 1995.
During the second quarter ended July 29, 1995, an additional gain of $2,000,000
was recorded as certain costs and expenses of implementing the Plan were less
than originally anticipated.

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Provision for Write-down of Division

                  During Fiscal 1994, the Company established a provision,
including operating losses through the expected disposition date of $28,180,000
($19,280,000, net of income taxes), to write-down the assets of the Advertising
Specialty Division of its Penn Corporation subsidiary to net realizable value.

                  On August 5, 1994, the sale of the Ritepoint/Chromatic and
Adtrend businesses of the Division was completed for cash proceeds of
approximately $5,650,000. On November 7, 1994, the sale of the Vitronic and
K-Studio businesses of the Division was completed for cash proceeds of
approximately $8,350,000. As the proceeds from the sale of this Division
exceeded management's estimate, the Company adjusted its previously recorded
provision for write-down of Division by recognizing a pre-tax gain of $1,100,000
in the fourth quarter of Fiscal 1995.

                          BUSINESS SEGMENT INFORMATION

                  For certain information with respect to net sales, operating
profits and identifiable assets attributable to Western Publishing Group, Inc.'s
Consumer Products and Commercial Products business segments, see Note 16 of the
Notes to the Western Publishing Group, Inc. Consolidated Financial Statements,
which appears on pages F-19 to F-20 of the Company's April 18, 1996 Proxy
Statement for the Special Meeting of Stockholders scheduled for May 8, 1996,

which is incorporated by reference herein and included as an exhibit hereto.

                           CONSUMER PRODUCTS SEGMENT

Products

                  Western Publishing Company, Inc. is the largest creator,
publisher, manufacturer, printer and marketer of children's books in the United
States. Children's books, including story and picture books for children aged
two through eight, are principally marketed under the GOLDEN BOOKS(R), LITTLE
GOLDEN BOOKS(R), GOLDEN BOOKS(R) WITH SOUND, GOLDEN SING ALONG(R), MY FIRST
GOLDEN SOUND STORY(R), GOLDEN TALKING TALES(R), GOLDEN SEEK 'N' SOUND(R) and
GOLDEN SOUND STORY(R) trademarks. Activity books and products and educational
workbooks for children are marketed under the GOLDEN BOOK(R), MERRIGOLD PRESS(R)
and GOLDEN STEP AHEAD(R) trademarks. Activity books and products include
coloring books, PAINT WITH WATER & DESIGN(R) books, STICKER FUN(R) books, paper
doll books, pop-up books, board books, shape books, MAGIC SLATE(R) pads,
crayons, markers and boxed activity products. Western Publishing Company, Inc.
also produces and markets pre-recorded video and audio cassettes for children
under its GOLDEN BOOK VIDEO(R) and GOLDEN MUSIC(R) trademarks. Coin collecting
products are marketed under its WHITMAN(R) trademark. Western Publishing
Company, Inc. also sells arts and crafts products under its MERRIGOLD PRESS(R)
and GOLDEN BOOKS(R) trademarks, pre-recorded audio cassette tapes packaged with
books under its GOLDEN BOOK 'N' TAPE(R) trademark and other products that
complement its lines of books, activity products and puzzles.

                  Western Publishing Company, Inc. believes that its GOLDEN
BOOK(R) brand name has strong consumer awareness and recognition and a
reputation among consumers for creativity, quality, entertainment and
educational value and customer satisfaction. Among the best known GOLDEN BOOK(R)
titles are "Richard Scarry's Best Word Book Ever", "Pat the Bunny", "The Poky
Little Puppy(C)" and the "Golden Treasury of Children's Literature." GOLDEN
BOOK(R) products are believed by Western Publishing Company, Inc., as a result
of market research, to be recognized by virtually all American mothers with
children under the age of ten.

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                  Many of Western Publishing Company, Inc.'s products are
published or produced under license from authors, inventors and other owners of
intellectual properties. Products often feature popular characters licensed from
other companies, including The Walt Disney Company, Children's Television
Workshop (Sesame Street(R)), Mattel, Inc., Jim Henson Productions, Inc., DC
Comics Inc., the Estate of Richard Scarry, Saban Entertainment, Inc.,
Time-Warner, Inc. and the Lyons Group.

                  Western Publishing Company, Inc.'s adult non-fiction book line
is designed to inform the family on subjects of special interest and includes
the GOLDEN GUIDES(R) line of books on subjects such as science, birds and
astronomy and WHITMAN(R) coin collector products and other special interest
adult books. However, Western Publishing Company, Inc. does not have significant
market share in the adult book category.

                  Penn Corporation believes that it is a recognized leader in

the design and production of quality decorated paper tableware, party
accessories, invitations, gift wrap products, stationery and giftware. Under its
BEACH(R) and CONTEMPO(R) trademarks, Penn Corporation produces and markets to
retailers an extensive line of decorated paper tableware consisting of plates,
cups, napkins, table covers and guest towels, in a variety of coordinated
designs, themes and colors. Penn Corporation works directly with leading design
studios such as Laurette, Gloria Vanderbilt, Peacock Paper, J.G. Hook, Giordano,
Pangborn Studios, Brushcreek, Gear, Nick & Nora and Merrimekko to offer
tableware patterns that it believes are representative of the most current
international design trends. Penn Corporation also produces and markets an
extensive line of children's party tableware, party favors and accessories (such
as games, horns, hats and blowouts), many of which feature characters licensed
from The Walt Disney Company, Western Publishing Company, Inc., Children's
Television Workshop (Sesame Street(R)), Jim Henson Productions, Inc., Marvel
Entertainment Group, Inc. and Time-Warner, Inc.

                  Penn Corporation also produces under its CONTEMPO(R) trademark
a complete line of gift wrap products, including gift wrap paper, ribbons, bows,
gift enclosure cards, tissue paper and tote bags. Penn Corporation's gift wrap
products are produced in a wide variety of colors and designs, including the
work of many of the same leading design studios who design Penn Corporation's
tableware products. Penn Corporation's gift wrap paper also comes in a variety
of materials, including metallic and high gloss paper.

                  Under the RENNER DAVIS BY CONTEMPO(TM) trademark, Penn
Corporation produces and markets hand-crafted stationery and giftware. RENNER
DAVIS(R) stationery items include correspondence cards, invitations, writing
papers and envelopes. Penn Corporation's writing papers are crafted by hand from
fine quality watermarked papers with a high cotton fiber content. All sheets and
notes are individually hand-edged and all envelopes are either lined or
hand-bordered. The RENNER DAVIS BY CONTEMPO(TM) giftware line includes
hand-crafted keepsake boxes, desk accessories and decorative kitchen
accessories, such as address books, memo holders, picture frames and pencil
holders, which are constructed from quality materials coordinated for color,
finish, texture, pattern and style. Imaginative gift books featuring The Walt
Disney Company and Jim Henson's Muppet Babies(TM) characters are also marketed
to gift and department stores under the RENNER DAVIS BY CONTEMPO(TM) brand.

Licensing

                  Licensing agreements are important factors in the
differentiation of Western Publishing Group, Inc. products from those of its
competitors. For the year ended February 3, 1996 ("Fiscal 1996"), approximately
69% of Western Publishing Group, Inc.'s Consumer Products segment sales were
generated by books, games, FRAME-TRAY(R) puzzles, activity products, paper party
goods and party favors featuring popular juvenile characters and properties
licensed by Western Publishing Company, Inc. and Penn Corporation from authors,
illustrators, inventors and other companies. Most of Western Publishing Group,
Inc.'s character licenses have terms of one to three years. Despite the
relatively short period of each license, Western Publishing Group, Inc. has
longstanding relationships with virtually all of its licensors. Licenses from
authors and inventors are generally longer in duration, often for the term of
the copyright.


                  Approximately 45% of the Consumer Products segment sales in
Fiscal 1996 were attributable to juvenile products incorporating characters and
properties licensed from its five largest licensors: The Walt Disney Company,
Children's Television Workshop (Sesame Street(R)), DC Comics Inc., Mercer Mayer
and Time-Warner, Inc.

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                  Royalty rates paid by Western Publishing Company, Inc.
generally range from 8% to 12% of the invoiced price of the product featuring
the licensed characters and properties. Many license agreements require advance
royalty payments and minimum royalty guarantees, contain editorial standards
that govern Western Publishing Company, Inc.'s use of the characters and
properties and can be cancelled for failure to meet these standards or certain
other contractual obligations. None of Western Publishing Company, Inc.'s
licenses has been cancelled by the licensor for failure to meet these standards
or obligations.

                  Western Publishing Company, Inc. selects the characters and
properties to be licensed primarily on such factors as adaptability to its
markets, compatibility with its product lines, the identity of the licensor and
other licensees of the character, the amount of licensor advertising and
marketing support for the character, the timing of any scheduled promotion of
the character and the terms offered by the licensor. Western Publishing Company,
Inc. believes that the large breadth of its product categories and its vast
distribution network, as well as the breadth and effectiveness of its sales
force, gives it an advantage over its competitors in obtaining licensing rights
in part because of the large number of consumer impressions it creates, and the
royalties it generates. However, competition to obtain licenses is intense and
Western Publishing Company, Inc. sometimes does not obtain a license that it
seeks, or only obtains a non-exclusive license, and other times does not obtain
a license for all of its desired product categories. In Fiscal 1996, Western
Publishing Company, Inc. entered into a number of new and renewed licensing
agreements, including one for the Essence(R) trademark with Essence
Communications, Inc., a MAGIC SLATE(R) license utilizing a number of Disney
characters, a television/animated Batman(R) license covering
FRAME-TRAY(TM) puzzles, MAGIC SLATE(R) pads, crayons and markers, a license for
a number of Disney movie and standard characters for GOLDEN BOOKS(R) WITH SOUND
product with The Walt Disney Company, and an agreement in principle for a
Barbie(TM) license with Mattel, Inc. In addition, existing licenses allow
product lines to be produced in conjunction with Disney's June 1996 release of
the movie "The Hunchback of Notre Dame" and with Jim Henson Productions, Inc.'s
February 1996 release of the movie "Muppet Treasure Island(TM)".

                  Upon obtaining a license, Western Publishing Company, Inc.
develops story and activity books and other products featuring the licensed
character or property to incorporate into its GOLDEN BOOK(R) lines and
associated products. To develop those products, Western Publishing Company, Inc.
utilizes its internal creative staff of over 84 editors, artists and designers
and an extensive network of authors, artists and inventors who work on a
regular, but free-lance basis, with Western Publishing Company, Inc.

                  Penn Corporation's BEACH(R)/CONTEMPO(R) Division produces a
line of children's party tableware and accessories featuring characters licensed

from, among others, The Walt Disney Company, Western Publishing Company, Inc.,
Children's Television Workshop (Sesame Street(R)), Marvel Entertainment Group,
Inc. and Time-Warner, Inc. Royalty rates paid by Penn Corporation generally
range from 5% to 10% of the invoiced price of the product featuring the licensed
characters and properties.

New Product Lines

                  Western Publishing Group, Inc., through market research
activities, has intensified its efforts to identify opportunities for either the
development or acquisition of new product lines that consumers will recognize as
offering value at a popular price and has allocated substantial resources to its
new product acquisition and development efforts. In calendar 1993, it introduced
new GOLDEN SOUND STORY(R) products including MY FIRST GOLDEN SOUND STORY(R) and
GOLDEN TALKING TALES(R) books as well as GOLDEN SEEK 'N' SOUND(R) games. In
calendar 1994, it introduced a number of items to its growing boxed arts &
crafts category, including Barbie(TM) party pins and keepsakes, a button and
magnet maker kit that featured easy to make plaster designs; and Jim Henson's
Muppet Workshop(TM), a series of paper based, make your own Muppet(TM) craft
kits. The GOLDEN BOOKS(R) WITH SOUND product line introductions included MAGIC
CORNER(R) books, a one sound board book series and SOUNDS BY ME(R), a storybook
that includes sounds and a recording feature. In calendar 1995, the Company
added three new formats to its GOLDEN BOOKS(R) WITH SOUND line: GOLDEN BOOKS(R)
SOUND GAMES, an electronic interactive game, SOUND PICTURES(TM), an electronic
activity product with interchangeable pictures and SILLY SOUND STORIES(R), an
electronic create-your-own story activity product. The Company expanded its
GOLDEN BOOKS(R) Interactive Software line adding two new titles, SCIENCE SHOP
WITH

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MONKER and COLORS AND SHAPES WITH HICKORY. GOLDEN BOOKS(R) ENCYCLOPEDIA FOR KIDS
on CD-ROM was also introduced.

                  The Company, since acquiring Sight & Sound, Inc. in July 1990,
has expanded its GOLDEN BOOKS(R) WITH SOUND product line to over 120 titles,
including DELUXE GOLDEN SOUND STORY(TM) books with 10 sounds, MY FIRST GOLDEN
SOUND STORY(R) books with 5 sounds, The RANDOMIZER(TM) books featuring
electronic book adventures, GOLDEN TALKING TALES(R) books with prerecorded
conversations and 9 sounds, LITTLE GOLDEN BOOKS(R) WITH SOUND books with 4
sounds, FAVORITE GOLDEN SOUND STORY(R) books with 7 sounds; MAGIC CORNER(R)
books, a one sound board book, GOLDEN SEEK 'N' SOUND(R) ACTIVITIES, a sound
based activity board, GOLDEN SING ALONG(R) with 5 sound effects and 8 songs, and
SOUNDS BY ME(R) which features pre-programmed sounds and a recording capability
to create sounds. The Company sources sound pad components and certain finished
goods abroad and as a result, scheduling is an important prerequisite to
producing and distributing particular licensed product in a timely fashion. In
calendar 1995, all of the aforementioned products were marketed utilizing the
GOLDEN BOOKS(R) trademark as their primary brand for consistency and to take
advantage of the strong brand loyalty that customers have shown towards GOLDEN
BOOKS(R).

                  In calendar 1993, Penn Corporation's BEACH(R)/CONTEMPO(R)
Division ("Beach") introduced its first shape and die cut paper plates and its

first all over spring designs for napkins and table covers. It also introduced
The Disney Gift Book program of social expression books in 8 innovative formats.

                  In calendar 1994, Beach introduced its European designs gift
wrap selections with dozens of floral and artistic designs on premium paper. The
year also saw the introduction of a full line of party favors, accessories and
decorations, including those featuring Disney's Lion King characters. Toward the
end of calendar 1994, Beach introduced new products including (a) paper plates
with special shapes such as octagon and flower/petal scallops (b) designer
napkins with edge to edge printing (c) a new selection of stationery, keepsake
gifts and tableware products featuring the Vatican Library Collection and (e)
the Gale and Ardie Sayers Celebration Collection of tableware designs.

                  In calendar 1995, Beach broadened its line of designs to
include full milestone birthday programs developed under license from Peacock
Paper. New party programs featuring Mardi Gras and Luau themes were launched.
Other new programs in Fiscal 1996 include expanded programs for picnics, the
Fourth of July, Halloween and the Christmas holidays. Accessories which have
been included in these expanded design ensembles include candles, treat bags,
confetti, cutlery, stadium cups, garlands, balloons and window decorations.

Marketing and Distribution

                  Western Publishing Company, Inc.'s marketing strategy for its
Consumer Products is to create consumer demand through advertising, promotion
and attractive point-of-purchase presentations in order to sell a high volume of
popularly priced products through mass merchandising chains such as Wal-Mart
Stores, Inc. ("Wal-Mart"), K-Mart Corp., Fred Meyer Inc., Caldor, Inc. and
Target Stores Incorporated; national book chains such as Barnes & Noble (B.
Dalton Book Seller) and Borders, Inc. (including Waldenbook Co., Inc.); toy
stores such as Toys 'R' Us, Inc. and Kay-Bee Toys, Inc.; supermarket chains such
as Winn Dixie Stores, Inc., H.E. Butt Grocery Co. and Smith's Food and Drug
Centers, Inc.; drug chains such as Walgreen Co., Thrifty-Payless, Inc. and
Long's Drug Stores Corporation; warehouse clubs such as Price/Costco and Sam's
Clubs (Wal-Mart); deep discount drug stores such as Drug Emporium, Inc., Marc
Glassman, Inc. (Marc's) and Phar-Mor, Inc.; trade bookstores; independent toy
stores and other retail outlets.

                  A majority of Western Publishing Company, Inc.'s Consumer
Products sales are made directly to retailers through its 95 employee direct
sales force.

                  Western Publishing Company, Inc. also sells through
wholesalers, distributors, sales representative organizations and food brokers.
Western Publishing Company, Inc. generally provides retailers with racks,
spinners, plan-o-gramming and its computerized space management planning
service, all of which it believes provides a

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competitive advantage in obtaining favorable shelf space for its products. To
promote sales, Western Publishing Company, Inc. uses print media, television,
cooperative advertising programs, point-of-sale displays and a variety of
consumer promotions (See "Retail Businesses").


                  Beach markets its products to retailers through a combination
of independent sales representatives and its own sales force. Beach provides
retailers with display units and racks for its party goods and gift wrap
products and conducts various sales incentive programs for its sales
representatives and retailers. Beach also markets its decorated paper tableware
directly to food service organizations and other institutional customers under
the CUSTOMPRINTS(R) trademark. These items are imprinted with names, logos or
messages for business and promotional use. In the mass market and chain store
channels, Beach utilizes Western Publishing Company, Inc. and third party
in-store retail merchandising forces.

Brand Equity

                  The Company continued to focus on the GOLDEN BOOKS(R) brand
building program that it began in Fiscal 1995. The purpose of the GOLDEN
BOOKS(R) brand building program is to capitalize on the brand's high level of
awareness among consumers and transfer it across all of the Company's consumer
product lines. A consumer print advertising campaign, which focuses on the
GOLDEN BOOKS(R) brand and the products it represents, began in Fiscal 1996. In
addition to consumer advertising, the brand equity effort includes a total
branding "line look" for all GOLDEN BOOKS(R) products. The Company's LITTLE
GOLDEN BOOKS(R) have retained their historic and universally recognized trade
dress.

In-Store Merchandising

                  During Fiscal 1996, in anticipation of the resumption of the
operation of Wal-Mart's GOLDEN BOOKS STORYLAND FOR KIDS(TM) program by its
management (see "Retail Businesses") and in recognition of the trend among mass
market retailers to consolidate operating decisions at the headquarters level
rather than at store level, the Company announced the elimination of
approximately 400 positions from its in-store merchandising and sales forces.
The merchandising unit is responsible for providing in-store merchandising
services in support of all Western Publishing Group, Inc.'s product lines. This
unit is focused on key mass market, discount, toy and drug chain classes of
trade and supports Western's expansion into other retail channels. As of
February 3, 1996, the Company had a reduced group of merchandisers responsible
for setting plan-o-grams, moving merchandise out of stock rooms, building
displays, managing racks and product presentation and performing store level
ordering services. The Company believes it is providing vital services to the
retailer which will enhance product take away and its long-term relationship
with the retailer.

Retail Businesses

         o  Category Management

                  Western Publishing Company, Inc.'s TOTAL CATEGORY
MANAGEMENT(TM) program provides retailers with Western's management of all
operational and supply chain functions within the children's book departments.

                  Created in Fiscal 1993, Western's innovative
"shop-within-a-store" Books `R' Us(TM) concept at Toys `R' Us, Inc. was expanded

to approximately 330 stores, when Toys `R' Us, Inc. assumed day to day
management in Fiscal 1995. Books `R' Us(TM) locations feature a full array of
GOLDEN BOOKS(R) products.

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<PAGE>
                  Western's GOLDEN BOOKS STORYLAND FOR KIDS(TM)
"store-within-an-aisle" program features a greatly expanded book department at
mass market retailers, with a bookstore atmosphere including special racks,
signage and full face presentation of children's books. Wal-Mart Stores, Inc.,
Caldor Inc., Fred Meyer Inc. and other national chains are participants in this
program. Toward the end of Fiscal 1996, it was determined that despite the
success of the program in expanding the sales of children's books at the mass
market level, operation of the Wal-Mart program would be returned to Wal-Mart
management. As a result, rack management and product presentation will be the
responsibility of Wal-Mart. Additionally, the Company will no longer be
responsible for the sourcing of third party ("guest") publisher product for
Storyland locations at Wal-Mart.

                  During Fiscal 1995, Western placed its GOLDEN BOOKS(R) kiosk
units, a part of its retail management services efforts, in 190 Kids 'R' Us(TM)
stores. In Fiscal 1996, Western placed an additional 570 kiosk units primarily
in major supermarket chains. The kiosk unit, which is specifically designed to
showcase a variety of products in a minimum amount of floor space, features a
full product assortment mix of the top selling GOLDEN BOOKS(R), including
seasonal products and everyday favorites.

         o  GOLDEN BOOKS(R) Showcase Stores and Factory Outlets

                  The Company has three GOLDEN BOOKS(R) Showcase Store locations
in Schaumburg, IL, CityWalk Center at Universal City in Burbank, CA and
Rockefeller Center in New York, NY. Each of the stores features only Western
Publishing Group, Inc. Consumer Products.

                  The Company opened its first GOLDEN BOOKS(R) Mini Factory
Outlet Kiosk in August 1994 in the Gurnee Mills Mall in Gurnee, IL and a second
in the Kenosha Factory Outlet Centre in Kenosha, WI in November 1995 to provide
an outlet for effective liquidation of corporate overstocks and discontinued
products. The kiosk features an array of GOLDEN BOOKS(R) products.

                  During the third quarter of Fiscal 1996, the Company announced
that certain of its retail store locations would be closed. The CityWalk Center
Showcase store at Universal City in Burbank, CA was closed in March, 1996. The
Company is currently negotiating with interested parties to lease certain of its
other retail store locations.

International Sales

                  Western Publishing Group, Inc.'s international sales in Fiscal
1996 were approximately 10% of net sales, the majority of which were derived
through a Canadian subsidiary of Western Publishing Company, Inc., Western
Publishing (Canada) Inc., and a sales, distribution and licensing division of
Western Publishing Company, Inc. in the United Kingdom. The Canadian subsidiary
serves the Canadian market and distributes Western Publishing Company, Inc.

Consumer Products, as well as distributing toy products for other manufacturers.
The operation located in London, England serves the United Kingdom and other
European markets. Additionally, the Company has been expanding its export sales
to its distributor in Australia as well as to customers in Spanish speaking
countries including Mexico and South America.

                                       9
<PAGE>
Competition

                  Although Western Publishing Company, Inc. has one of the
largest shares of the market for children's storybooks and activity books, there
are other major competitors in the industry, such as Random House, Inc., Simon &
Schuster, Inc. and G.P. Putnam & Sons, a division of The Putnam Berkley
Publishing Group in the storybook category, Landoll, Inc. in the color and
activity category, Publications International, Ltd. in the electronic storybook
category and School Zone Inc. in the educational workbook area. There also are
numerous competitors in the markets for in-laid puzzles and adult books marketed
by Western Publishing Company, Inc. Competition is intense and is based
primarily on price, quality, distribution, advertising and licenses. In
addition, Western Publishing Company, Inc. competes for a share of consumer
spending on juvenile entertainment and educational products against companies
that market a broad range of other products for children.

                  Western Publishing Company, Inc. believes that its specialized
manufacturing equipment for many of its products results in lower production
costs and its integrated production facilities provide it with greater
flexibility in the timing and volume of its production of inventory. Its large
market share in most of the product lines in which it competes gives it greater
economies of scale in producing, marketing, selling and distributing those
products.

                  Penn Corporation has many major competitors in the paper
tableware, gift wrap and stationery industries, including Hallmark Cards, Inc.,
American Greetings Corp., Unique Industries, Inc., Fonda Group, Inc. and Amscan,
Inc.

Trademarks

                  Western Publishing Company, Inc. has numerous registered
trademarks and service marks in the United States and other countries for
various uses, including LITTLE GOLDEN BOOKS(R), GOLDEN BOOKS(R), GOLDEN
PRESS(R), SIGHT & SOUND(R), GOLDEN SOUND STORY(R), ARTISTS & WRITERS GUILD
BOOKS(R), GOLDEN STEP AHEAD(R), MERRIGOLD PRESS(R), GOLDEN SEEK 'N' SOUND(R),
GOLDEN TALKING TALES(R), GOLDEN SING ALONG(R), GOLDEN BOOK 'N' TAPE(R) and
WHITMAN(R). Western Publishing Company, Inc. believes that the GOLDEN BOOK(R)
trademark is material to the conduct of its business. Western Publishing
Company, Inc. also has registered trademarks for MAGIC SLATE(R), its well-known
children's activity product, STICKER FUN(R), its children's activity books,
FRAME-TRAY(R), its popular children's in-laid puzzles and WHITMAN(R), its line
of products for coin collecting enthusiasts. Western Publishing Company, Inc.
has certain patents, some of which are material to the conduct of its business.
Penn Corporation has several registered trademarks in the United States,
including BEACH(R), CONTEMPO(R) and RENNER DAVIS by CONTEMPO(TM), PARTY

MAKERS(R) and FASHION COLORS(R).

Inventory; Returns; Backlog

                  Both Western Publishing Company, Inc. and Penn Corporation
have their own production capabilities and do not rely to any material extent on
suppliers for their finished product inventory needs, except for a limited
number of products that they do not self-manufacture. Western Publishing
Company, Inc. continues to maintain a high level of finished goods inventory to
support the just-in-time nature of its business and fulfill its customer service
requirements (see Management's Discussion and Analysis on page 66 of the
Company's April 18, 1996 Proxy Statement for the Special Meeting of Stockholders
scheduled for May 8, 1996, which is incorporated by reference herein and
included as an exhibit hereto for a further discussion of inventory). Under
certain circumstances, when Company approval is secured in advance, a customer
may return saleable merchandise. Both companies provide payment terms standard
in their respective industries. Backlog is not meaningful to either company's
business.

                                       10
<PAGE>
Regulation

                  Some of Western Publishing Company, Inc.'s products must
comply with the child safety laws which, in general, prohibit the use of
materials that might be hazardous to children. Western Publishing Company, Inc.
maintains its own materials testing laboratory to assure the quality and safety
of its products. Western Publishing Company, Inc. has experienced no difficulty
and incurred no material costs in complying with these laws. Certain of Penn
Corporation's tableware products are subject to regulations of the Food and Drug
Administration and the Company has experienced no difficulty and has incurred no
material costs in complying with these regulations.

                          COMMERCIAL PRODUCTS SEGMENT

                  Western Publishing Company, Inc., through its Diversified
Products Division, provides creative, printing and publishing services to
others. Western Publishing Company, Inc. groups these activities into three
business categories: graphic art services and commercial printing; educational
kit manufacturing and Custom Publishing(R) services.

Graphic Art Services and Commercial Printing

                  A substantial portion of Western Publishing Company's graphic
services and commercial printing business is concentrated in the printing of
books, industrial manuals, catalogs, maps and promotional materials. Western
Publishing Company, Inc. also engages in commodity printing (such as tax
instruction booklets and tax forms), which business usually is obtained on a
competitive bid basis and is generally produced when the Company has production
capacity available. Customers include Bantam Doubleday Dell Publishing Group,
International Bible Society, American Bible Society, Ralston Purina Company,
General Motors Corp. and The Walt Disney Company.

Educational Kit Manufacturing


                  Educational kit manufacturing includes the development,
printing, sourcing, packaging and assembly of as many as 200 different
components for one kit. Western Publishing Company, Inc. has produced
educational kits for the nation's foremost educational publishers, including
International Horizons (Curacao) N.V., World Book Publishing, Houghton Mifflin
Company, Macmillan/McGraw-Hill School Publishing Company, Grolier, Inc., IBM
Corp. and P.F. Collier.

Custom Publishing

                  Custom Publishing(R) includes the creation, design,
production, assembly and distribution for major consumer products and fast food
companies of customized products for their marketing and promotional programs.
Recent Custom Publishing(R) customers include Wendy's International, Inc.,
Planters Lifesavers Co., Chick-Fil-A Inc. Hershey Chocolate USA, Toys 'R' Us,
Inc. and Blockbuster Entertainment Group. Custom Publishing(R) utilizes the
complete creative capabilities of Western Publishing Company, Inc., as well as
its marketing, art, editorial, rights and royalty, manufacturing and product
engineering groups.

                                       11
<PAGE>
Marketing and Competition

                  Western Publishing Company, Inc.'s Diversified Products
Division services are sold by approximately 30 employee sales representatives
located in field sales offices throughout the United States. Western Publishing
Company, Inc. utilizes its Consumer Products resources and relationships to
assist in the marketing of its Diversified Products services. Competition, which
is based upon formats, price, quality and delivery, is intense, particularly in
the graphic art and commercial printing businesses. Western Publishing Company,
Inc. has several unique manufacturing processes and creative resources which
enhance its competitive position in the marketplace. Western Publishing Company,
Inc. competes in this area with numerous companies, the largest of which is R.R.
Donnelly & Sons Company.

                              GENERAL INFORMATION

Seasonality

                  Western Publishing Group, Inc. experiences seasonality,
particularly in its Consumer Products segment, with highest revenues in the
third fiscal quarter. Western Publishing Company, Inc. generally uses certain of
its production facilities that are not being fully utilized by its Consumer
Products segment for its graphic art and commercial printing activities, thereby
somewhat reducing the seasonality of Western Publishing Company, Inc.'s overall
business. Revenues in the second half of Fiscal 1996 were approximately 52%.

Raw Materials

                  Both Western Publishing Company, Inc. and Penn Corporation use
a wide variety of paper, plastic, inks and other raw materials in the
manufacture of their products. Neither Western Publishing Company, Inc. nor Penn

Corporation is dependent on any one supplier for any raw material. However, due
to increased industry-wide demand, the Company has experienced price increases
and some difficulty in obtaining certain grades of paper from time to time.
Western does not anticipate any interruption in its business because of current
conditions.

Employees

                  Western Publishing Group, Inc. employs in the aggregate
approximately 1,950 full-time employees and 150 part-time employees.
Approximately 500 employees are represented by labor unions. In Fiscal 1996,
Western Publishing Company, Inc. negotiated a new three-year contract with the
Graphic Communications International Union, Local 223B; the International
Brotherhood of Teamsters, Local 43; the Graphic Communications International
Union, Local 254M and the International Union of Operating Engineers, Local 309
on terms it considers satisfactory. Western Publishing Company, Inc. and Penn
Corporation believe that their relations with their employees are generally
good.

ITEM 2. PROPERTIES

                  Western Publishing Company, Inc.'s facilities are designed
principally for the manufacture of products of its Consumer Products and
Diversified Products Divisions. Western Publishing Company, Inc. devotes
substantial resources to maintain its facilities in good operating condition
and, where appropriate, to improve facilities so that they are cost efficient
and competitive in the principal markets in which it competes. Western
Publishing Company, Inc. has substantial sheetfed and web press manufacturing
capacity in its Cambridge, MD and Racine, WI plants. Capacity utilization in
these facilities, based on operating three shifts a day, five days a week,
averaged approximately 68% in Fiscal 1996.

                                       12
<PAGE>
                  Penn Corporation's manufacturing facilities are designed
solely for the manufacture of its products. These facilities are maintained in
good operating condition and, where necessary, upgraded in line with business
needs. Penn Corporation employs certain sophisticated machinery in its
manufacturing facilities including napkin, table cover, paper plate and cup
making machinery, color presses, a narrow web press, plate formers, table cover
embosser/folders and Senning wrap-over machines at its BEACH(R)/CONTEMPO(R)
Division; and paper cutting, scoring, box erecting and envelope making machinery
at its RENNER DAVIS(R) Division.

                  Certain information as to the significant properties used by
Western Publishing Company, Inc. and Penn Corporation in the conduct of their
businesses is set forth in the following table:

Location            Square Feet  Type of Use
- - --------            -----------  -----------
Racine, WI            960,000    Corporate, creative and marketing offices and
                                 printing facilities

Kalamazoo, MI         560,000    Corporate offices; manufacturing; warehousing
                                 and distribution

Coffeyville, KS       547,000    Warehousing and distribution

Crawfordsville, IN    403,000    Warehousing and distribution

Cambridge, MD         231,000    Printing; warehousing

Cambridge,            148,000    Canadian corporate offices; sales offices;
  Ontario, Canada                warehousing and distribution

W. Springfield, MA     41,000    Manufacturing; warehousing

New York, NY           35,000    Publishing offices; sales offices

                  All of these properties are owned by either Western Publishing
Company, Inc. or Penn Corporation, except for two leases covering 90,000 square
feet in Cambridge, MD, both of which are on a month to month basis; one lease
covering the Massachusetts property (lease expires December 31, 1996); and a
lease covering a New York property (lease expires December 31, 2003). All of
these properties, except for West Springfield, MA; Kalamazoo, MI and Canadian
locations are employed in both the Consumer Products and Commercial Business
segments; the West Springfield, MA; Kalamazoo, MI and Canadian properties are
used solely in the Consumer Products business segment. In addition to the
properties described above, Western Publishing Company, Inc. and Penn
Corporation own or rent various other properties that are used for
administration, sales offices and warehousing.

                  Western Publishing Group, Inc. believes that, in general, its
plants and equipment are well maintained, in good operating condition and
adequate for its present needs. Western Publishing Group, Inc. regularly
upgrades and modernizes its facilities and equipment. Capital additions were
approximately $17,900,000 in Fiscal 1996.

                                       13

<PAGE>
ITEM 3.  LEGAL PROCEEDINGS

                  Western Publishing Group, Inc. and its subsidiaries are
parties to certain legal proceedings which are incidental to their ordinary
business and none of which the Company believes will be material to Western
Publishing Group, Inc. or its subsidiaries.

                  Two subsidiaries of Western Publishing Group, Inc., Western
Publishing Company, Inc. ("Western") and Penn Corporation ("Penn"), have been
informed by the United States Environmental Protection Agency ("EPA") and/or
state regulatory agencies that they may be potentially responsible parties
("PRPs") and face liabilities under the Comprehensive Environmental Response,
Compensation, and Liability Act (commonly known as "CERCLA" or "Superfund") or
similar state laws at seven sites that are currently undergoing investigation
and/or remediation of environmental contamination. In all but one instance, the
relevant subsidiary of Western Publishing Group, Inc. is one of a number of PRPs
that have been identified by EPA or the relevant state agency with respect to
the site.

                  Western is a PRP at four sites in Wisconsin. With respect to
one of those sites, Western has been classified in the de minimis category based
upon the initial allocation performed by EPA. The state has identified
approximately 100 PRPs at the site. Currently, the PRP group is negotiating the
cost and timing of a number of clean-up actions. While the cost of the remedies
has not been determined, Western does not believe its contribution will be
significant. With respect to the second site, the evidence of Western's
involvement as set forth by Federal EPA in support of its claim is conflicting.
At most, Western would have used the disposal site for only four of the 30 years
that the site was in operation. The estimated cost of the selected remedy for
the site is $7.4 million and the owner/operator has agreed to accept a 70%
allocable share, leaving the approximately 60 generator PRPs (including Western)
with the remaining 30% share. Based on available information, Western's
liability should not exceed $20,000. At the third site, Western is in the
process of negotiating with the Wisconsin Department of Natural Resources
("WDNR") to resolve its liability at the site. Based on current information, the
drum removal action proposed by WDNR, if accepted by Western will cost in the
range of $100,000 to $150,000. Western has filed a claim in state court against
the estate of the former site owner to recover any costs incurred. At the fourth
site, Western's liability pursuant to the terms of a consent decree is limited
to approximately 4% of the total costs at the site. The current estimate of
total costs is in the range of $22 million. In accordance with the consent
decree, Western has provided for its share of the probable cleanup costs.

                  A division of Penn Corporation has been identified as a PRP at
a Michigan site. In September 1990, EPA approved a remedial action for this site
that EPA estimated would cost $16.2 million. The PRP identified as the largest
contributor to the site is conducting the cleanup, and has entered into
settlements with approximately 225 other PRPs. This PRP filed a private cost
recovery action against Penn Corporation and approximately 40 other PRPs in the
U.S. District Court for the Western District of Michigan. The percentage of
waste at the site attributed to Penn Corporation is approximately 1% or less of
the total volume of waste shipped to the site, but Penn Corporation has not been
able to reach a settlement with the plaintiff PRP. The litigation is currently

in discovery.

                  At the Hertel Landfill in Plattekill, New York, Western is one
of five PRPs sued by EPA in 1994 for recovery of past EPA response costs. United
States v. Western Publishing Company, Civil Action No. 94-CV-1247 (CGC\DNH)
(N.D.N.Y.). In September 1991, EPA approved a remedial action for the Hertel
Landfill site that had a present value cost of approximately $8 million.
Currently, one of the PRPs is complying with an EPA unilateral administrative
order requiring investigation and cleanup of the Site and is seeking
contribution towards its cost from approximately 25 PRPs, including Western. At
the time that order was issued, Western, as one of the recipients of the order,
chose not to comply with the order, believing that it had sufficient cause not
to comply. The 1994 action filed by the United States does not seek penalties or
damages related to Western's decision not to comply with the EPA unilateral
administrative order. At the current time, the PRPs have not allocated
responsibility at this site.

                  Western also has been identified as a PRP at another site in
New York State. Western and eight other PRPs received a notice letter from the
State of New York regarding this site and is in the process of investigating
that alleged use of this site for disposal. The State has incurred past
oversight costs of at least $500,000 in connection with this site and has sought
to recover a portion of those costs from Western. In addition, there may be
future monitoring costs associated with this site, but the amount of these costs
is presently not known, as there has been no attempt made to develop an
allocation or to identify all PRPs.

                                       14
<PAGE>
                  Western and Penn are actively pursuing resolution of the
aforementioned matters. Environmental expenditures that relate to current
operations are expensed or capitalized, as appropriate. Liabilities are recorded
when environmental assessments and/or remedial efforts are probable, the cost
can be reasonably estimated and the Company's responsibility is established.
While it is not feasible to predict or determine the outcome of these
proceedings, it is the opinion of management that their outcome, to the extent
not provided for through insurance or otherwise, will not have a materially
adverse effect on the Company's financial position or future results of
operations. Western Publishing Group, Inc. believes that certain of its
insurance policies may cover these claims and is currently litigating against
its insurers for coverage.

ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

                  Not applicable.

EXECUTIVE OFFICERS OF THE REGISTRANT

<TABLE>
<CAPTION>
NAME                   AGE   POSITION(S)
- - ----                   ---   -----------
<S>                    <C>   <C>
Richard A. Bernstein   49    Director, Chairman and Chief Executive Officer of Western
                             Publishing Group, Inc.; Chairman of Western Publishing
                             Company, Inc.; Chairman, President and Chief Executive
                             Officer of Penn Corporation

James A. Cohen         50    Senior Vice President-Legal Affairs and Secretary of
                             Western Publishing Group, Inc.; Senior Vice
                             President-Legal Affairs and Secretary of Western
                             Publishing Company, Inc. and Vice President-Legal Affairs
                             and Secretary of Penn Corporation

Ira A. Gomberg         52    Vice President-Business Development and Corporate
                             Communications of Western Publishing Group, Inc.; Vice
                             President of Western Publishing Company, Inc.; Vice
                             President of Penn Corporation

Dale Gordon            48    Vice President and General Counsel of Western Publishing
                             Group, Inc.; Western Publishing Company, Inc. and Penn
                             Corporation

Steven M. Grossman     35    Executive Vice President, Treasurer and Chief Financial
                             Officer of Western Publishing Group, Inc.; Executive Vice
                             President and Treasurer of Western Publishing Company,
                             Inc.; Executive Vice President, Treasurer and Chief
                             Financial Officer of Penn Corporation

Michael J. Kutchin     38    Vice President-Chief Financial Officer of Western
                             Publishing Company, Inc.

Ilan Reich             41    Vice President-Special Projects of Western Publishing
                             Group, Inc.

Richard E. Snyder      63    President of Western Publishing Group, Inc.

Hal B. Weiss           39    Vice President and Assistant Treasurer of Western
                             Publishing Group, Inc.
</TABLE>
                                       15
<PAGE>
                  Mr. Bernstein has been Chairman and Chief Executive Officer of
Western Publishing Group, Inc. and Chairman of Western Publishing Company, Inc.
since February 1984. From 1984 to August 1989, Mr. Bernstein was also President
of Western Publishing Group, Inc. In November 1986, Mr. Bernstein became

Chairman, President and Chief Executive Officer of Penn Corporation. He is
President of P & E Properties, Inc., a private commercial real estate
ownership/management company, and has been for more than five years. Mr.
Bernstein is the sole shareholder of P & E Properties, Inc. He is a member of
the Regional Advisory Board of Chemical Bank, a member of the Board of Trustees
of New York University, a member of the Board of Overseers of the New York
University Stern School of Business, a Director and Vice President of the Police
Athletic League, Inc., a member of the Board of Trustees of New York
University's Hospital for Joint Diseases/Orthopedic Institute, a member of the
Board of Directors of The Big Apple Circus, Inc., and a member of The Economic
Club of New York.

                  Mr. Cohen has been Senior Vice President-Legal Affairs and
Secretary of Western Publishing Group, Inc. since December 1991 and a senior
executive of P & E Properties, Inc. since February 1984. He became Senior Vice
President-Legal Affairs & Secretary of Western Publishing Company, Inc. in
January 1995. From February 1984 until December 1991 he was Vice President,
General Counsel and Secretary of Western Publishing Group, Inc. In March 1987,
Mr. Cohen became Secretary of Western Publishing Company, Inc. and in January
1993, Vice President-Legal Affairs of that company. In November 1986, Mr. Cohen
became Secretary of Penn Corporation, in April 1987, Vice President and General
Counsel, and in May 1991, Vice President-Legal Affairs and Secretary of that
corporation.

                  Mr. Gomberg has been Vice President-Business Development and
Corporate Communications of Western Publishing Group, Inc. since February 1986.
In April 1987, Mr. Gomberg became a Vice President of Penn Corporation. In
addition, he is a Vice President and Assistant Secretary of Western Publishing
Company, Inc. Since February 1986, he has also been a senior executive of P & E
Properties, Inc. From 1976 through January 1986, Mr. Gomberg was employed by
Sony Corporation of America, a manufacturer and distributor of consumer
electronic products, first as General Counsel and after November 1983 as Vice
President-Government Affairs.

                  Mr. Gordon joined Western Publishing Company, Inc. in August
1993 as Vice President and General Counsel. He became Vice President and General
Counsel of Western Publishing Group, Inc. and Penn Corporation in January, 1994.
From 1980 through July 1993 he was with Playboy Enterprises, Inc. in various
legal/management positions, most recently as Vice President, Secretary and
Associate General Counsel.

                  Mr. Grossman has been Executive Vice President, Treasurer and
Chief Financial Officer of Western Publishing Group, Inc. since June 1994. Prior
to that, Mr. Grossman was Vice President-Financial Planning. Since July, 1992,
he has also been an employee of P & E Properties, Inc. From August 1983 to July
1992 Mr. Grossman was with the public accounting firm of Deloitte & Touche LLP.
He is a Certified Public Accountant licensed in the State of New York.

                  Mr. Kutchin joined Western Publishing Company, Inc. in
February 1995 as Vice President-Corporate Controller and was appointed Chief
Financial Officer in September 1995. Before joining Western Publishing Company,
Inc., he was Vice President-Chief Financial Officer of Ganton Technologies, Inc.
From 1982 through 1989 Mr. Kutchin was with the public accounting firm of Price
Waterhouse LLP. He is a Certified Public Accountant.


                  Mr. Reich has been Vice President-Special Projects of Western
Publishing Group, Inc. since October 1992. Since December, 1987 he has also been
an employee of P & E Properties, Inc.

                  Mr. Snyder was elected as President of Western Publishing
Group, Inc. on January 31, 1996, in connection with the signing of the
Securities Purchase Agreement. Prior to that time, Mr. Snyder had, since 1994,
been an independent business consultant and investor. He was the Chairman and
Chief Executive Officer of Simon & Schuster from 1975 to 1994. Mr. Snyder is a
director of Franklin Electronic Publishers, Inc. and of Reliance Group Holdings,
Inc.

                                       16
<PAGE>
                  Mr. Weiss has been Vice President and Assistant Treasurer of
Western Publishing Group, Inc. since August 1990. From April 1986 until July
1990, Mr. Weiss was Controller and Assistant Treasurer of Western Publishing
Group, Inc. and from November 1986 until July 1989 he was Controller of Penn
Corporation. In addition, Mr. Weiss has been Controller of P & E Properties,
Inc. since 1985. Mr. Weiss is a Certified Public Accountant. Prior to joining
Western Publishing Group, Inc. in 1985, Mr. Weiss practiced public accounting at
the firm of Turner, Imowitz and Company.

                                       17

<PAGE>
                                    PART II

ITEM 5. MARKET FOR THE REGISTRANT'S COMMON EQUITY AND
        RELATED STOCKHOLDER MATTERS

                           STOCKHOLDERS' INFORMATION

COMMON STOCK PRICES

Western Publishing Group, Inc. completed an initial public offering of its
Common Stock on April 22, 1986. The Common Stock is traded over-the-counter and
is quoted on the NASDAQ National Market System (symbol WPGI). The following
table sets forth the range of prices (which represent actual transactions) by
quarter as provided by the National Association of Securities Dealers, Inc.

Fiscal Year Ended February 3, 1996
 .........................................
                     High         Low
First Quarter         9 15/16      8
Second Quarter       11  3/4       9 1/16
Third Quarter        14  1/2       7  7/8
Fourth Quarter        7  3/4      10  7/8

Fiscal Year Ended January 28, 1995
 .........................................
                     High         Low
First Quarter        20  1/4      11
Second Quarter       12  7/8       9  5/8
Third Quarter        14  1/8      10
Fourth Quarter       12  5/8       9  1/4

DIVIDEND POLICY

Since its organization in 1984, Western Publishing Group, Inc. has not paid any
cash dividends on its Common Stock. Management does not anticipate the payment
of cash dividends on Common Stock in the foreseeable future (see Note 7 to the
Company's Consolidated Financial Statements on page F-11 of the Company's April
18, 1996 Proxy Statement, for the Special Meeting of Stockholders scheduled for
May 8, 1996, which is incorporated by reference herein and included as an
exhibit hereto).

                                       18

<PAGE>
ITEM 6. SELECTED FINANCIAL DATA

<TABLE>
<CAPTION>
                                                           1996           1995            1994           1993            1992
                                                                       (In Thousands Except For Per Share Data)
<S>                                                       <C>            <C>             <C>            <C>             <C>
INCOME STATEMENT DATA:
REVENUES:
   Net sales                                              $369,572       $398,354        $613,464       $649,089        $552,360
   Royalties and other income                                4,685          4,201           3,211          3,062           2,141
                                                          --------       --------        --------       --------        -------- 
           Total revenues                                  374,257        402,555         616,675        652,151         554,501
                                                          --------       --------        --------       --------        -------- 
COSTS AND EXPENSES:
   Cost of sales                                           281,392        297,421         432,503        425,274         365,913
   Selling, general and administrative                     129,020        124,128         203,042        188,161         160,059
   Provision for restructuring and closure of operations     8,701
   Gain on streamlining plan                                (2,000)       (20,352)
   Provision for write-down of Division                                    (1,100)         28,180
                                                          --------       --------        --------       --------        -------- 
           Total costs and expenses                        417,113        400,097         663,725        613,435         525,972
                                                          --------       --------        --------       --------        -------- 
(LOSS) INCOME BEFORE INTEREST EXPENSE, INCOME TAXES AND
   CUMULATIVE EFFECT OF CHANGE IN ACCOUNTING PRINCIPLE     (42,856)         2,458         (47,050)        38,716          28,529

INTEREST EXPENSE                                            12,859         17,567          16,270         10,358           6,255
                                                          --------       --------        --------       --------        -------- 
(LOSS) INCOME BEFORE INCOME TAXES AND CUMULATIVE
   EFFECT OF CHANGE IN ACCOUNTING PRINCIPLE                (55,715)       (15,109)        (63,320)        28,358          22,274

 PROVISION (BENEFIT) FOR INCOME TAXES                       11,332          2,470         (22,295)        10,860           8,580
                                                          --------       --------        --------       --------        -------- 
(LOSS) INCOME BEFORE CUMULATIVE EFFECT OF CHANGE IN
   ACCOUNTING PRINCIPLE                                    (67,047)       (17,579)        (41,025)        17,498          13,694

CUMULATIVE EFFECT OF CHANGE IN ACCOUNTING PRINCIPLE                                       (14,800)
                                                          --------       --------        --------       --------        -------- 
NET (LOSS) INCOME                                         $(67,047)      $(17,579)       $(55,825)      $ 17,498        $ 13,694
                                                          ========       ========        ========       ========        ======== 
(LOSS) INCOME PER COMMON SHARE:
   Before cumulative effect of change in accounting 
    principle                                             $  (3.23)      $  (0.88)       $  (1.99)      $   0.80        $   0.62
   Cumulative effect of change in accounting principle                                      (0.71)
                                                          --------       --------        --------       --------        -------- 
   NET (LOSS) INCOME                                         (3.23)         (0.88)          (2.70)          0.80            0.62
                                                          ========       ========        ========       ========        ======== 

BALANCE SHEET DATA (AT PERIOD END):
   Working capital                                        $165,309       $228,240        $332,979       $283,101        $106,556
   Total assets                                            321,965        428,806         505,116        508,585         390,965
   Long-term debt                                          149,845        149,828         229,812        179,797
   Convertible preferred stock                               9,985          9,985           9,985          9,985           9,985
   Common stockholders' equity                              74,368        140,794         158,673        215,246         199,393
</TABLE>

The selected financial data should be read in conjunction with the audited
consolidated financial statements and notes thereto included in the Company's
April 18, 1996 Proxy Statement for the Special Meeting of Stockholders scheduled
for May 8, 1996, which is incorporated by reference herein and included as an
exhibit hereto.

                                      19

<PAGE>
ITEM 7.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
         RESULTS OF OPERATIONS

               Cautionary Statement on Forward-Looking Statements

         Forward-looking statements, within the meaning of Section 21E of the
         Securities and Exchange Act of 1934, are made throughout this
         Management's Discussion and Analysis and in the other sections of this
         report.

         Total Company results may differ materially from those in the
         forward-looking statements. Forward-looking statements are based on
         management's current views and assumptions, and involve risks and
         uncertainties that could significantly affect expected results. For
         example, operating results may be affected by external factors such as:
         actions of competitors; changes in laws and regulations, including
         changes in accounting standards; customer demand; effectiveness of
         spending or programs; and fluctuations in the cost of supply-chain
         resources.

         The Company's expected earnings improvement in Fiscal 1997 is based on
         its analysis of current financial and operating conditions, which it
         reviews and updates periodically through its planning process. This
         process includes an assessment of current operating conditions and the
         competitive environment, as well as the projected outcome of
         supply-chain management programs, the effectiveness of its
         manufacturing and overhead streamlining programs and a reduction in
         excess inventories.

                      Management's Discussion and Analysis

         The information called for is incorporated by reference to the
         information under "Management's Discussion and Analysis of Financial
         Condition and Results of Operations" on page 66 in the Registrant's
         April 18, 1996 Proxy Statement for the Special Meeting of Stockholders
         scheduled for May 8, 1996, which is included as an exhibit hereto.

ITEM 8.  FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

         See Item 14 on page 22.

         CONSOLIDATED QUARTERLY FINANCIAL INFORMATION

         The information called for is incorporated by reference to the
         information under "Consolidated Quarterly Financial Information" on
         page 72 in the Registrant's April 18, 1996 Proxy Statement for the
         Special Meeting of Stockholders scheduled for May 8, 1996, which is
         included as an exhibit hereto.

ITEM 9.  CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING
         AND FINANCIAL DISCLOSURE

         Not applicable.


                                       20
<PAGE>
                                    PART III

ITEM 10. DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

         The information called for with respect to Directors is incorporated by
         reference to the information under "Business Experience of Directors
         and Executive Officers" on page 49 in the Registrant's April 18, 1996
         Proxy Statement for the Special Meeting of Stockholders scheduled for
         May 8, 1996, which is included as an exhibit hereto.

ITEM 11. EXECUTIVE COMPENSATION

         The information called for is incorporated by reference to the
         information under "Executive Compensation" on page 55 in the
         Registrant's April 18, 1996 Proxy Statement for the Special Meeting of
         Stockholders scheduled for May 8, 1996, which is included as an exhibit
         hereto.

ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

         The information called for is incorporated by reference to the
         information under "Beneficial Stock Ownership - Principal Stockholders"
         and "Beneficial Stock Ownership - Directors and Executive Officers" on
         page 15, respectively in the Registrant's April 18, 1996 Proxy
         Statement for the Special Meeting of Stockholders scheduled for May 8,
         1996, which is included as an exhibit hereto.

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

         The information called for is incorporated by reference to the
         information under "Certain Transactions" on page 57 in the Registrant's
         April 18, 1996 Proxy Statement for the Special Meeting of Stockholders
         scheduled for May 8, 1996, which is included as an exhibit hereto.

                                       21

<PAGE>
                                    PART IV

ITEM 14. EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON FORM 8-K

         (a) 1. Financial Statements.

         The consolidated financial statements of Western Publishing Group, Inc.
         and subsidiaries, which appear on pages F-1 through F-20 of the
         Company's April 18, 1996 Proxy Statement for the Special Meeting of
         Stockholders scheduled for May 8, 1996, which is incorporated by
         reference herein and included as an exhibit hereto.

                                                             Page Reference
                                                        ------------------------
                                                                  April 18, 1996
                                                                       Proxy
                                                        Form 10-K    Statement
                                                        --------- --------------
         WESTERN PUBLISHING GROUP, INC.
            AND SUBSIDIARIES

         Independent Auditors' Report                       A-1         F-2

         Consolidated Balance Sheets as of February 3,
             1996 and January 28, 1995                                  F-3

         Consolidated Statements of Operations for the
              Years ended February 3, 1996, January 28,
              1995 and January 29, 1994                                 F-4

         Consolidated Statements of Common Stockholders'
              Equity for the Years ended February 3, 1996,
              January 28, 1995 and January 29, 1994                     F-5

         Consolidated Statements of Cash Flows for the
              Years ended February 3, 1996, January 28,
              1995 and January 29, 1994                                 F-6

         Notes to Consolidated Financial Statements                     F-7

             2.  Financial Statement Schedule.

          II - Valuation and Qualifying Accounts            S-1

                                       22

<PAGE>
EXHIBITS
- - --------
3.1     Restated Certificate of Incorporation of the Registrant dated March 11,
        1986 (incorporated by reference to Exhibit 3.1 to the Registrant's
        Registration Statement No 33-4127 on Form S-1 (the "Registration
        Statement")).

3.2     Certificate of Correction of the Certificate of Incorporation of the
        Registrant dated January 13, 1987 (incorporated by reference to Exhibit
        3.2 to the Registrant's Annual Report on Form 10-K for fiscal year 1988
        (the "1988 Form 10-K")).

3.3     Amendment to Certificate of Incorporation of Registrant as approved by a
        majority of the stockholders at the Annual Meeting of Stockholders held
        May 14, 1987 (incorporated by reference to Exhibit 3.3 to the 1988 Form
        10-K).

3.4     Amendment to Certificate of Incorporation of Registrant as approved by a
        majority of the stockholders at the Annual Meeting of Stockholders held
        May 17, 1990 (incorporated by reference to Exhibit 3.4 to Registrant's
        Annual Report on From 10-K for fiscal year 1991 (the "1991 Form 10-K")).

3.41    Amendment to Certificate of Incorporation of Registrant as approved by a
        majority of the stockholders at the Annual Meeting of Stockholders held
        December 19, 1995.

3.5     By-laws of the Registrant (incorporated by reference to Exhibit 3.4 to
        the 1988 Form 10-K).

4.1     Form of certificate for shares of the Registrant's Common Stock
        (incorporated by reference to Exhibit 4.4 to the Registration
        Statement).

10.20   Securities Purchase Agreement, dated as of January 31, 1996, by and
        between Western Publishing Group, Inc. and Golden Press Holding, L.L.C.,
        with exhibits (incorporated by reference to Exhibit 10.20 to the
        Registrant's Form 8-K as of January 31, 1996).

10.21   Irrevocable Proxy, dated as of January 31, 1996, between Golden Press
        Holding, L.L.C. and Richard A. Bernstein (incorporated by reference to
        Exhibit 10.21 to the Registrant's Form 8-K as of January 31, 1996).

10.22   Irrevocable Proxy, dated as of January 31, 1996, between Golden Press
        Holding, L.L.C. and the Trust, fbo Richard A. Bernstein u/a March 16,
        1978, Richard A. Bernstein and Stuart Turner, as trustees (incorporated
        by reference to Exhibit 10.22 to the Registrant's Form 8-K as of January
        31, 1996).

10.23   Irrevocable Proxy, dated as of January 31, 1996, between Golden Press
        Holding, L.L.C. and the Trust, fbo Richard A. Bernstein u/a Barry S.
        Bernstein, dated April 5, 1986, Fleet National Bank of Connecticut, as
        trustee (incorporated by reference to Exhibit 10.23 to the Registrant's
        Form 8-K as of January 31, 1996).


10.24   Registration Rights Agreement, dated as of January 31, 1996, by and
        among Western Publishing Group, Inc., Richard A. Bernstein, the Trust,
        fbo Richard A. Bernstein u/a March 16, 1978, Richard A. Bernstein and
        Stuart Turner, as trustees, The Richard A. and Amelia Bernstein
        Foundation, Inc. and the Trust, fbo Richard A. Bernstein u/a Barry S.
        Bernstein dated April 5, 1986, Fleet National Bank of Connecticut, as
        trustee (incorporated by reference to Exhibit 10.24 to the Registrant's
        Form 8-K as of January 31, 1996).

10.25   Amendment No. 1 dated April 5, 1996 to Securities Purchase Agreement.

10.27   Lease dated January 15, 1985, between PG Investments and Western
        Publishing Company, Inc. with amendment dated January 22, 1986
        (incorporated by reference to Exhibit 10.9 to the Registration
        Statement).

                                       23
<PAGE>
10.28   Amendment dated December 29, 1986, between PG Investments and Western
        Publishing Company, Inc. to the lease dated January 15, 1985, as amended
        (incorporated by reference to Exhibit 10.9 to the 1988 Form 10-K).

10.29   Amendment dated January 18, 1988, between PG Investments and Western
        Publishing Company, Inc. to the Lease dated January 15, 1985, as amended
        (incorporated by reference to Exhibit 10.10 to the 1988 Form 10-K).

10.30   Amendment dated August 25, 1988, between PG Investments and Western
        Publishing Company, Inc. to the Lease dated January 15, 1985, as amended
        (incorporated by reference to Exhibit 10.16 to the Registrant's Annual
        Report on Form 10-K for fiscal year 1989 (the "1989 Form 10-K")).

10.31   Amendment dated December 21, 1989, between PG Investments and Western
        Publishing Company, Inc. to the Lease dated January 15, 1985, as amended
        (incorporated by reference to Exhibit 10.31 to the Registrant's Annual
        Report on Form 10-K for fiscal year 1990 (the "1990 Form 10-K")).

10.33   Lease dated February 1, 1989, between Golden Press, Inc. and 850 Third
        Avenue LP (incorporated by reference to Exhibit 10.33 to the 1990 Form
        10-K).

10.33a  First Amendment Agreement dated February 3, 1993 (to lease dated
        February 1, 1989) between 850 Third Avenue LP and Golden Press, Inc., as
        modified by Letter Agreement dated February 3, 1993 (incorporated by
        reference to Exhibit 10.33a to the 1990 Form 10-K).

10.35   Warehouse Lease Agreement - Indenture dated April 15, 1987, between
        Cambridge Terminal Warehouse and Western Publishing Company, Inc.
        (incorporated by reference to Exhibit 10.21 to the 1988 Form 10-K).

10.36   Lease Amendment dated March 17, 1989, between Cambridge Terminal
        Warehouse and Western Publishing Company, Inc. to the Warehouse Lease
        Agreement - Indenture dated April 15, 1987 (incorporated by reference to
        Exhibit 10.36 to the 1990 Form 10-K).


10.37   Lease dated May 1, 1987, between West Springfield Industrial Center,
        Inc. and Penn Corporation (incorporated by reference to Exhibit 10.23 to
        the 1988 Form 10-K).

10.40   Golden Comprehensive Security Program, as amended and restated,
        effective January 1, 1993 (incorporated by reference to Exhibit 10.40 to
        the Registrant's Annual Report on Form 10-K for fiscal year 1993 (the
        "1993 Form 10-K")).

10.41   First Amendment of Golden Comprehensive Security Program, as amended and
        restated, effective January 1, 1993 (incorporated by reference to
        Exhibit 10.41 to the Registrant's Annual Report on Form 10-K for the
        fiscal year 1995 (the "1995 Form 10-K")).

10.42   Second Amendment of Golden Comprehensive Security Program, as amended
        and restated, effective January 1, 1993.

10.43   Third Amendment of Golden Comprehensive Security Program, as amended and
        restated, effective January 1, 1993.

10.53   Golden Retirement Savings Program, as amended and restated, effective
        January 1, 1993 (incorporated by reference to Exhibit 10.53 to the 1993
        Form 10-K).

10.54   First Amendment of Golden Retirement Savings Program, as amended and
        restated, effective January 1, 1993 (incorporated by reference to
        Exhibit 10.54 to the 1995 Form 10-K).

10.55   Second Amendment of Golden Retirement Savings Program, as amended and
        restated, effective January 1, 1993.

                                       24
<PAGE>

10.63   Penn Corporation Comprehensive Security Program, effective January 1,
        1987 (incorporated by reference to Appendix A to the Registrant's
        Registration Statement 33-18430 on Form S-8 (the "Penn Comprehensive
        Registration Statement")).

10.64   First Amendment of Penn Corporation Comprehensive Security Program,
        effective November 2, 1987 (incorporated by reference to Appendix A to
        the Penn Comprehensive Registration Statement).

10.65   Second Amendment of Penn Corporation Comprehensive Security Program,
        effective January 1, 1987 (incorporated by reference to Exhibit 10.36 to
        the 1988 Form 10-K).

10.66   Third Amendment of Penn Corporation Comprehensive Security Program,
        effective November 2, 1987 (incorporated by reference to Exhibit 10.37
        to the 1988 Form 10-K).

10.67   Fourth Amendment of Penn Corporation Comprehensive Security Program,
        effective January 1, 1988 (incorporated by reference to Exhibit 10.48 to
        the 1989 Form 10-K).

10.68   Fifth Amendment of Penn Corporation Comprehensive Security Program,
        effective January 1, 1988 (incorporated by reference to Exhibit 10.49 to
        the 1989 Form 10-K).

10.69   Sixth Amendment of Penn Corporation Comprehensive Security Program,
        effective January 1, 1988 (incorporated by reference to Exhibit 10.50 to
        the 1989 Form 10-K).

10.70   Seventh Amendment of Penn Corporation Comprehensive Security Program,
        effective January 1, 1987, 1988 or 1989 as applicable (incorporated by
        reference to Exhibit 10.52 to the 1990 Form 10-K).

10.71   Eighth Amendment of Penn Corporation Comprehensive Security Program,
        effective October 18, 1989 (incorporated by reference to Exhibit 10.67
        to the 1990 Form 10-K).

10.71a  Ninth Amendment of Penn Corporation Comprehensive Security Program,
        effective July 1, 1991 (incorporated by reference to Exhibit 10.67 to
        the Registrant's Annual Report on Form 10-K for fiscal year 1992 (the
        "1992 Form 10-K")).

10.71b  Tenth Amendment of Penn Corporation Comprehensive Security Program,
        effective April 1, 1993 (incorporated by reference to Exhibit 10.67 to
        the 1994 Form 10-K).

10.71c  Eleventh Amendment of Penn Corporation Comprehensive Security Program,
        effective January 1, 1994 (incorporated by reference to Exhibit 10.71c
        to the 1995 Form 10-K).

10.71d  Twelfth Amendment of Penn Corporation Comprehensive Security Program,
        effective January 1, 1994.

10.72   Beach Products (Division of Penn Corporation) Retirement Savings
        Program, effective May 2, 1989 (incorporated by reference to Exhibit
        10.72 to the 1992 Form 10-K).

10.73   First Amendment of Beach Products (Division of Penn Corporation)
        Retirement Savings Program, effective October 1, 1990 (incorporated by
        reference to Exhibit 10.73 to the 1992 Form 10-K).

10.74   Second Amendment of Beach Products (Division of Penn Corporation)
        Retirement Savings Program, effective October 17, 1991 (incorporated by
        reference to Exhibit 10.74 to the 1992 Form 10-K).

10.74a  Third Amendment of Beach Products (Division of Penn Corporation)
        Retirement Savings Program, effective July 1, 1991 (incorporated by
        reference to Exhibit 10.73 to the 1993 Form 10-K).

10.74b  Fourth Amendment of Beach Products (Division of Penn Corporation)
        Retirement Savings Program, effective April 1, 1993 (incorporated by
        reference to Exhibit 10.73 to the 1994 Form 10-K).

                                       25
<PAGE>
10.74c  Fifth Amendment of Beach Products (Division of Penn Corporation)
        Retirement Savings Program, effective January 1, 1994 (incorporated by
        reference to Exhibit 10.74c to the 1995 Form 10-K).

10.74d  Sixth Amendment of Beach Products (Division of Penn Corporation)
        Retirement Savings Program, effective January 1, 1994.

10.75   Master Trust Agreement between the Registrant, Western Publishing
        Company, Inc., Penn Corporation and Bankers Trust Company, effective
        November 19, 1987 (incorporated by reference to Exhibit 10.38 to the
        1988 Form 10-K).

10.76   Form of Agreement between the Registrant, Penn Corporation and certain
        employees of Penn Corporation relating to the award of shares of common
        stock of the Registrant, as adopted by the Board of Directors of the
        Registrant on May 1, 1987 (incorporated by reference to Exhibit 10.39 to
        the 1988 Form 10-K).

10.77   Amended and Restated 1986 Employee Stock Option Plan of the Registrant
        (incorporated by reference to Exhibit 10.40 to the 1988 Form 10-K).

10.78   Amendment dated April 11, 1989 to the Amended and Restated 1986 Employee
        Stock Option Plan of the Registrant (incorporated by reference to
        Exhibit 10.56 to the 1990 Form 10-K).

10.79   Employment Agreement dated the 24th day of April, 1990 between Western
        Publishing Group, Inc. and Frank P. DiPrima (incorporated by reference
        to Exhibit 10.72 to the 1991 Form 10-K).

10.80   Western Publishing Company, Inc.'s Executive Medical Reimbursement Plan
        dated January 1, 1991 (incorporated by reference to Exhibit 10.73 to the
        1991 Form 10-K).

10.85   Western Publishing Group, Inc. 1995 Stock Option Plan (incorporated by
        reference to Appendix A to the Registrant's November 17, 1995 Proxy
        Statement).

10.86   Employment Agreement dated as of May 9, 1995 between Western Publishing
        Group, Inc. and John P. Moore.

10.86a  Agreement dated February 6, 1996 between Western Publishing Group, Inc.
        and John P. Moore.

10.86b  Amendment to the Agreement dated February 6, 1996 between Western
        Publishing Group, Inc. and John P. Moore dated February 7, 1996.

10.88   Credit Agreement dated as of November 12, 1992, providing up to $200
        million, among the Registrant, Western Publishing Group, Inc. and a
        group of commercial banks (incorporated by reference to Exhibit 10.88 to
        the Form 10-Q for the quarter ended October 31, 1992).

10.89   Amendment No. 1 dated as of July 31, 1993, to the Credit Agreement dated
        as of November 12, 1992 (incorporated by reference to Exhibit 10.89 to
        the 1994 Form 10-K).

10.90   Amendment No. 2 dated as of October 30, 1993, to the Credit Agreement
        dated as of November 12, 1992 (incorporated by reference to Exhibit
        10.90 to the 1994 Form 10-K).

10.91   Guarantee Agreement dated as of December 13, 1993, to the Credit
        Agreement dated as of November 12, 1992 (incorporated by reference to
        Exhibit 10.91 to the 1994 Form 10-K).

10.92   Amendment No. 3 dated as of May 13, 1994, to the Credit Agreement dated
        as of November 12, 1992 (incorporated by reference to Exhibit 10.92 to
        the 1994 Form 10-K).

                                       26
<PAGE>
10.93   Amended and Restated Credit Agreement dated as of May 31, 1994,
        providing up to $140 million, among the Registrant, Western Publishing
        Group, Inc. and a group of commercial banks (incorporated by reference
        to Exhibit 10.93 to the 1995 Form 10-K).

10.94   Amendment No. 1 dated as of August 4, 1994, to the Amended and Restated
        Credit Agreement dated as of May 31, 1994 (incorporated by reference to
        Exhibit 10.94 to the 1995 Form 10-K).

10.95   Amendment No. 2 dated as of February 21, 1995, to the Amended and
        Restated Credit Agreement dated as of May 31, 1994 (incorporated by
        reference to Exhibit 10.95 to the 1995 Form 10-K).

10.96   Asset Purchase and Supply Agreement dated as of August 4, 1994 among
        Western Publishing Company, Inc., Western Publishing (Canada), Ltd., and
        Hasbro, Inc. (incorporated by reference to Exhibit 10.96 to the 1995
        Form 10-K).

10.97   Agreement dated as of September 23, 1994 between Western Publishing
        Group, Inc. and George P. Oess (incorporated by reference to Exhibit
        10.97 to the 1995 Form 10-K).

10.98   Receivables Purchasing Agreement and related transaction documents dated
        as of September 29, 1995 between Western Publishing Company, Inc. and
        Heller Financial, Inc. (incorporated by reference to Exhibit 10.98 to
        the Registrant's Form 8-K as of September 29, 1995).

10.98a  First Amendment to Receivables Purchasing Agreement dated as of December
        26, 1995, as relates to the Credit Agreement dated as of September 29,
        1995.

21.1    List of Subsidiaries (incorporated by reference to Exhibit 21.1 to the
        1995 Form 10-K).

99.4    Undertaking incorporated by reference into Part II of certain
        registration statements on Form S-8 of the Registrant.

99.5    Proxy Statement dated April 18, 1996 for the Special Meeting of
        Stockholders scheduled for May 8, 1996, as filed with the Securities and
        Exchange Commission on April 19, 1996.

         (b)      Form 8-K as of January 31, 1996.

                                       27

<PAGE>
SIGNATURES

                  Pursuant to the requirements of Section 13 or 15(d) of the
Securities Exchange Act of 1934, the Registrant has duly caused this Report to
be signed on its behalf by the undersigned, thereunto duly authorized.

Dated: May 3, 1996
                                     Western Publishing Group, Inc.

                                     By:  /s/ Richard A. Bernstein
                                          ------------------------------------
                                          Richard A. Bernstein,
                                          Chairman and Chief Executive Officer

                                       28
<PAGE>
                  Pursuant to the requirements of the Securities Exchange Act of
1934, this Report has been executed below by the following persons on behalf of
the Registrant and in the capacities and on the date indicated.

Signature                     Title                            Date
- - ---------                     -----                            ----

/s/ Richard A. Bernstein      Chairman, Chief Executive        May 3, 1996
- - --------------------------    Officer and Director
Richard A. Bernstein          (Principal Executive Officer)

/s/ Steven M. Grossman        Executive Vice President,        May 3, 1996
- - --------------------------    Treasurer and Chief Financial
Steven M. Grossman            Officer (Principal Financial
                              and Accounting Officer)

/s/ Richard H. Hochman        Director                         May 3, 1996
- - --------------------------
Richard H. Hochman

/s/ John F. Moore             Director                         May 3, 1996
- - --------------------------
John F. Moore

/s/ Jenny Morgenthau          Director                         May 3, 1996
- - --------------------------
Jenny Morgenthau

/s/ Michael A. Pietrangelo    Director                         May 3, 1996
- - --------------------------
Michael A. Pietrangelo

                                       29

<PAGE>
INDEPENDENT AUDITORS' REPORT

To the Board of Directors and Stockholders of
  Western Publishing Group, Inc.:

We have audited the consolidated financial statements of Western Publishing
Group, Inc. and subsidiaries as of February 3, 1996 and January 28, 1995, and
for each of the three years in the period ended February 3, 1996, and have
issued our report thereon dated April 2, 1996 (which report includes an
explanatory paragraph regarding the adoption of Statement of Financial
Accounting Standards No. 106); such financial statements and report are included
in your April 18, 1996 Proxy Statement for the Special Meeting of Stockholders
scheduled for May 8, 1996, and are incorporated herein by reference. Our audits
also included the financial statement schedule of Western Publishing Group,
Inc., listed in Item 14. This financial statement schedule is the responsibility
of the Company's management. Our responsibility is to express an opinion based
on our audits. In our opinion, such financial statement schedule, when
considered in relation to the basic consolidated financial statements taken as a
whole, presents fairly in all material respects the information set forth
therein.

DELOITTE & TOUCHE LLP
Milwaukee, Wisconsin
April 2, 1996

                                      A-1

<PAGE>
WESTERN PUBLISHING GROUP, INC. AND SUBSIDIARIES

SCHEDULE II - VALUATION AND QUALIFYING ACCOUNTS
THREE YEARS ENDED FEBRUARY 3, 1996 (IN THOUSANDS)

<TABLE>
<CAPTION>
                                                         Allowance for      Allowance
                                                            Doubtful           for
                                                            Accounts         Returns            Total 
<S>                                                      <C>                <C>                <C> 
BALANCES, JANUARY 30, 1993                                  $ 6,929          $  8,243          $ 15,172

     Additions charged to costs and expenses                  5,577            40,951            46,528
     Deductions - amounts written off                        (5,686)          (40,268)          (45,954)
     Other changes - net                                     (2,318)            2,767               449
     Foreign currency conversion                                (11)              (15)              (26)
                                                            -------          --------          --------
BALANCES, JANUARY 29, 1994                                    4,491            11,678            16,169

     Additions charged to costs and expenses                    472            26,248            26,720
     Deductions - amounts written off                          (885)          (30,442)          (31,327)
     Foreign currency conversion                                (11)              (12)              (23)
                                                            -------          --------          --------
BALANCES, JANUARY 28, 1995                                    4,067             7,472            11,539

     Additions charged to costs and expenses                  1,440            16,712            18,152
     Deductions - amounts written off                        (2,989)          (19,708)          (22,697)
     Foreign currency conversion                                  4                 6                10
                                                            -------          --------          --------
BALANCES, FEBRUARY 3, 1996                                  $ 2,522          $  4,482          $  7,004
                                                            =======          ========          ========
</TABLE>
                                      S-1


<PAGE>
                                                                    Exhibit 3.41

                            CERTIFICATE OF AMENDMENT
                          TO THE RESTATED CERTIFICATE
                                OF INCORPORATION
                       OF WESTERN PUBLISHING GROUP, INC.

                  WESTERN PUBLISHING GROUP, INC., a corporation organized and
existing under and by virtue of the General Corporation Law of the State of
Delaware (hereinafter, the "Corporation"), DOES HEREBY CERTIFY as follows:

                  FIRST: That the Board of Directors of the Corporation duly and
validly adopted a resolution proposing and declaring advisable the following
amendment to the Restated Certificate of Incorporation:

                  RESOLVED, that Article Fourth of the Restated Certificate of
Incorporation of the Corporation be amended by deleting the present provisions
thereof and inserting the following in lieu thereof:

                  "Fourth: The Corporation shall have the authority to issue
                  40,100,000 shares, consisting of 40,000,000 shares of common
                  stock, par value $0.01, and 100,000 shares of preferred stock,
                  without par value. The Board of Directors may authorize the
                  issuance from time to time of preferred stock in one or more
                  series and with such designations, preferences, relative,
                  participating, optional and other special rights, and
                  qualifications, limitations or restrictions (which may differ
                  with respect to each series) as the Board may fix by
                  resolution."

                  SECOND: That such amendment to the Restated Certificate of
Incorporation was duly adopted in accordance with the applicable provisions of
Section 242 of the General Corporation Law of the State of Delaware.

                  IN WITNESS WHEREOF, the Corporation has caused this
Certificate of Amendment to be signed on its behalf by Richard A. Bernstein, the
Chairman of the Board and Chief Executive Officer of the Corporation, on this 23
day of January, 1996.

                                   WESTERN PUBLISHING GROUP, INC.

                                   By: /s/ Richard A. Bernstein
                                   Name: Richard A. Bernstein
                                   Title: Chairman and Chief Executive Officer


<PAGE>
                                                                   Exhibit 10.25

               AMENDMENT NO. 1 TO SECURITIES PURCHASE AGREEMENT

         AMENDMENT NO. 1 TO SECURITIES PURCHASE AGREEMENT, dated as of April 18,
1996 (the "Amendment"), by and between Western Publishing Group, Inc., a
Delaware corporation ("the Company"), and Golden Press Holding, L.L.C., a
Delaware limited liability company ("Buyer").

         WHEREAS, the Company and Buyer have entered into a Securities Purchase
Agreement dated as of January 31, 1996 (the "Agreement"); capitalized terms not
otherwise defined herein shall have the meanings set forth in the Agreement);
and

         WHEREAS, the Company and Buyer desire to amend the Agreement in
accordance with the terms hereof;

         NOW, THEREFORE, the parties hereto, intending to be legally bound,
hereby agree as follows:

         SECTION 1. Amendment to the Agreement. The Agreement is, effective as
of the date hereof, amended as follows:

         (a) Section 5.3 of the Agreement is hereby amended by (i) deleting the
phrase "increasing the authorized number of shares of Company Common Stock from
40,000,000 to 50,000,000" and inserting in its place the phrase "increasing the
authorized number of shares of Company Common Stock from 40,000,000 to
60,000,000" and (ii) deleting the name "Golden Press, Inc." and inserting in its
place the name "Golden Books Family Entertainment, Inc."

         (b) Section 7.1 (b) of the Agreement is hereby amended by deleting the
date "May 1, 1996" and inserting in its place the date "May 22, 1996."

         SECTION 2. Proxy Soliciting Firm. The Company and Buyer agree that the
Company will not retain the services of a proxy soliciting firm in connection
with the Company Meeting as required by Section 5.2(b) of the Agreement.

         SECTION 3. Representations. (a) The Company represents to Buyer that it
has the requisite corporate power to enter into this Amendment and to carry out
its obligations hereunder, that the execution and delivery of this Amendment has
been duly authorized by all necessary corporate actions and that this Amendment
has been duly executed and delivered on behalf of the Company.

<PAGE>
         (b) The Buyer represents to the Company that it has the requisite power
to enter in this Amendment and to carry out its obligations hereunder, that this
Amendment has been duly authorized by all necessary actions on the part of the
Buyer and that this Amendment has been duly executed and delivered on behalf of
the Buyer.

         SECTION 4. Reference to and Effect on the Agreement.

         (a) Each reference in the Agreement to "this Agreement", "hereunder",
"hereof", "herein" or words of like import shall mean and be a reference to the
Agreement as amended by Section 1 hereof.

         (b) Except as otherwise provided for in this Amendment, the Agreement
shall remain in full force and effect and is hereby rectified and confirmed.

         SECTION 5. Execution in Counterparts. This Amendment may be executed in
any number of counterparts which together shall constitute a single instrument.

         SECTION 6. Governing Law. This Amendment shall be governed in all
respects, including validity, interpretation and effect, by the Laws of the
State of New York (without giving effect to the provisions thereof relating to
conflicts of law).

<PAGE>
         IN WITNESS HEREOF, each of Buyer and the Company has caused this
Amendment to be duly signed on its behalf all as of the date first written
above.

                                         GOLDEN PRESS HOLDING, L.L.C.

                                         By: WARBURG, PINCUS VENTURES, L.P.
                                             Member

                                         By: WARBURG, PINCUS & CO., its
                                             General Partner

                                         By: /s/ David A. Tanner
                                             -----------------------------------
                                             Name:  David A. Tanner
                                             Title: Partner

                                         WESTERN PUBLISHING GROUP, INC.

                                         By: /s/ Richard A. Bernstein
                                             -----------------------------------
                                             Name:  Richard A. Bernstein
                                             Title: Chairman and Chief
                                                    Executive Officer


<PAGE>
                                                                   Exhibit 10.42

                                SECOND AMENDMENT
                                       OF
                     GOLDEN COMPREHENSIVE SECURITY PROGRAM
              (As Amended and Restated Effective January 1, 1993)

         WHEREAS, Western Publishing Company, Inc. (the "Corporation") maintains
the Golden Comprehensive Security Program (the "plan"); and

         WHEREAS, the plan was completely amended and restated effective January
1, 1993, and further amendment of the plan is now considered desirable;

         NOW, THEREFORE, IT IS RESOLVED that by virtue and in exercise of the
power reserved to this corporation under subsection 11.1 of the plan, the plan,
as previously amended, be and it hereby is further amended, effective as of
January 1, 1995, by adding the following sentence to subsection 11.2 of the
plan:

         "In the event of the termination of employment of substantially all
         employees of Western Publishing Group, Inc. (the "Company") as a result
         of the sale of the Company, or a Change of Control, as defined below,
         of the Company, all participants employed by Western Publishing Group,
         Inc. on the date of such sale or Change of Control shall be fully
         vested and have a 100% nonforfeitable interest in their employer
         contribution and matched employer contribution accounts under the
         Plan."

         For the purposes of the preceding paragraph "'Change of Control' means
         (i) the sale, merger, consolidation or any other extraordinary
         corporate transaction(s) involving Western Publishing Group, Inc. which
         results in the then common stockholders of Western Publishing Group,
         Inc. owning less than 80% of the common equity of the successor company
         or its parent, or (ii) a change in composition of the Board of
         Directors of Western Publishing Group, Inc. as the result of a proxy
         contest, corporate transaction or other agreement which results in the
         replacement, elimination or increase in membership such that the board
         members in office just prior to that event cease to constitute a
         majority of the new board."


                                     * * *

<PAGE>

         I, James A. Cohen, Secretary of Western Publishing Company, Inc.,
hereby certify that the foregoing is a correct copy of a resolution duly adopted
by the Board of Directors of said corporation on June 15, 1995, and that said
resolution has not been changed or repealed.

         Dated this 15 day of June, 1995.

                                                        /s/ James A. Cohen
                                                   -----------------------------
                                                      Secretary as Aforesaid

                                                         (Corporate Seal)

                                     * * *

         The undersigned, as committee members under the Golden Comprehensive
Security Program, hereby acknowledge receipt of a certified copy of the
foregoing amendment and hereby consent thereto, this 15 day of June, 1995.

                                                      /s/ James A. Cohen
                                               ---------------------------------

                                                    /s/ Steven M. Grossman
                                               ---------------------------------

                                                       /s/ Hal B. Weiss
                                               ---------------------------------


                                               ---------------------------------
                                               As Committee Members As Aforesaid


<PAGE>                                                             Exhibit 10.43

                                THIRD AMENDMENT
                                       OF
                     GOLDEN COMPREHENSIVE SECURITY PROGRAM
              (As Amended and Restated Effective January 1, 1993)

                  WHEREAS, this corporation maintains the Golden Comprehensive
Security Program (As Amended and Restated Effective January 1, 1993) (the
"plan"); and

                  WHEREAS, the plan has been amended, and further amendment
thereof is now considered desirable;

                  NOW, THEREFORE, IT IS RESOLVED that, by virtue and in exercise
of the power reserved to this corporation under subsection 11.1 of the plan, the
plan, as previously amended, be and it hereby is further amended in the
following particulars:

                  1.          By substituting the following for subsection 2.1
of the plan:

                  "2.1. Eligibility. Subject to the conditions and limitations
         of the plan, each employee of an employer who was an active participant
         in the plan immediately prior to January 1, 1996 will continue to
         participate in the plan on and after that date. Each other employee of
         an employer will be eligible to become a participant in the plan if he
         meets the following requirements:

                  (a)      He is either:

                           (i)         A salaried employee (that is, an employee
                                       whose basic compensation for services
                                       rendered to an employer is paid to him in
                                       fixed amounts at stated intervals without
                                       regard
<PAGE>                                      
                                       to the number of hours worked, even
                                       though he may receive additional
                                       compensation in the form of bonuses,
                                       overtime pay or commissions); or

                           (ii)        A member of a group or class of employees
                                       of an employer to whom the plan has been
                                       extended by the Board of Directors of the
                                       employer; and

                  (b)      He does not belong to a collective bargaining unit of
                           employees represented by a collective bargaining
                           representative, except to the extent that an
                           agreement between the employer and such
                           representative extends the plan to such unit of
                           employees.


         Each employee who meets the requirements of subparagraphs (a) and (b)
         above will become a participant in the plan on the entry date specified
         in (c) or (d) below, whichever applies:

                  (c)      If the employee is hired by an employer before
                           January 1, 1996, on the first January 1, April 1,
                           July 1 or October 1 (the 'quarterly entry date')
                           coincident with or next following the date he has
                           completed six months of continuous employment (as
                           defined in subsection 2.2); or

                  (d)      If the employee is hired by an employer on or after
                           January 1, 1996, on the first day of the calendar
                           month (the 'monthly entry date') coincident with or
                           next following the date he has completed twelve
                           months of continuous employment (as defined in
                           subsection 2.2).

         Each employee will be notified of the date as of which he becomes a
         participant in the plan and will

                                       2
<PAGE>

         be furnished with a summary plan description in accordance with
         governmental rules and regulations. An employee who would be eligible
         to participate in the plan on the applicable quarterly entry date or
         monthly entry date except for the requirements of subparagraph 2.1(a)
         or (b) will become a participant on the date he satisfies the
         conditions for participation under such subparagraphs but will not be
         eligible to make income deferral contributions (as defined in
         subsection 3.2) or voluntary participant contributions until the
         quarterly entry date or the monthly entry date, as the case may be,
         coincident with or next following the date he becomes a participant."

                  2.          By substituting the following for subsection 2.4
of the plan:

                  "2.4. Reemployed Former Participant. If a former participant
         in the plan is reemployed by an employer after incurring a one-year
         break in employment, he will again become a participant in the plan on
         the date he meets the requirements of subparagraphs 2.1(a) and (b) and
         will be eligible to make income deferral contributions under subsection
         3.2 or voluntary participant contributions under subsection 4.1 on the
         monthly entry date (or, for former participants reemployed before 1996,
         the quarterly entry date) coincident with or next following the date he
         becomes a participant."

                  3.          By adding the following new subsection 2.6 to the
plan immediately following subsection 2.5 thereof:

                  "2.6. Transferred Participants. If a participant in the plan
         is transferred from employment covered by the plan to employment with a
         controlled group member that is a participating employer under any

         other defined contribution plan of a member of the controlled group,
         the participant's accounts under this plan shall be transferred to such
         other plan and shall thereafter be subject to all of the terms and
         conditions of such other plan. Conversely, if a participant in one of
         the aforementioned defined contribution plans is transferred to
         employment cov-

                                       3

<PAGE>
         ered by this plan, such participant's accounts under the other plan
         shall be transferred to this plan. Each of a participant's transferred
         accounts shall be combined with the like account established for the
         participant under subsection 6.1 of this plan, and the combined total
         of each such account shall thereafter be subject to all of the terms
         and conditions of this plan, unless and until such participant's
         accounts are again transferred to one of the aforementioned plans. Each
         transfer of account balances under this subsection shall be made in
         accordance with Sections 401(a)(12) and 414(l) of the Code and the
         regulations thereunder."

                  4.          By adding the following new sentences to
subsection 3.1 of the plan immediately following the last sentence thereof:

         "Employer contributions payable under this subsection may be paid in
         cash or in shares of common stock of Western Publishing Group, Inc.
         ('parent company shares'), or any combination thereof, as the employer
         may elect. Notwithstanding the next preceding sentence, the
         participating employers may not make a contribution in parent company
         shares under this subsection 3.1 if such contribution would cause the
         aggregate fair market value of parent company shares allocated to
         participants' employer contribution accounts under subsection 6.5 to
         exceed ten percent of the fair market value of the total of such
         participants' employer contribution accounts."

                  5.          By deleting the phrase "by writing filed with the
committee," from the first sentence of subsection 3.2 of the plan.

                  6.          By substituting the following sentences for the
last two sentences of subsection 3.2 of the plan:


                                           4

<PAGE>



         "A participant may elect to change the rate of his deferrals, or
         suspend or resume such deferrals, within the limits stated above, by
         making a new election. Each election under this subsection shall be
         made at such time, in such manner and in accordance with such rules as
         the committee shall determine, and shall be effective beginning with
         the first full pay period of any month, provided the participant has

         made a proper election before the fifteenth day of the preceding
         month."

                  7.          By substituting the following sentences for the
first sentence of subsection 3.4 of the plan:

         "Subject to the limitations of the plan and in addition to the annual
         employer contributions made under subsection 3.1 and the income
         deferral contributions made under subsection 3.2, each employer will
         contribute to the trustee such amount, if any, as the employer may
         determine in its sole discretion before the beginning of each plan
         year. Such amount may be stated in terms of an aggregate dollar
         contribution or a dollar or percentage match of income deferral
         contributions up to a stated amount or in any other manner. Matching
         employer contributions as determined under this subsection may be
         reduced by any forfeitures to be credited to a participant's matched
         employer contribution account for such period as provided under
         subsection 7.3."

                  8.          By adding the following new sentence as the final
sentence of subsection 3.4 of the plan:

         "Employer contributions payable under this subsection may be paid in
         cash or in parent company shares, or any combination thereof, as the
         employer may elect."

                  9.          By substituting the following for the penultimate
sentence of subsection 4.3 of the plan:

         "Once each month, a participant may withdraw all or a portion of his
         participant contribution account."


                                       5

<PAGE>

                  10.         By substituting the following for clause (i) of
the first sentence of subsection 5.2 of the plan:

         "(i) payment of all of a participant's account balances is not made
         immediately following his termination date,"

                  11.         By substituting the following sentences for the
last sentence of subsection 5.2 of the plan:

         "If a participant described in (ii) or (iii) above subsequently meets
         the requirements for participation in the plan, he will become an
         active participant in the plan on the date he satisfies the
         requirements of subparagraphs 2.1(a) and (b), and will be eligible to
         make income deferral contributions under subsection 3.2 or voluntary
         participant contributions under subsection 4.1 on the monthly entry
         date (or, for participants first hired before 1996, the quarterly entry
         date) coincident with or next following the date he becomes an active

         participant. If a participant described in (i) above is later
         reemployed, his subsequent participation will be determined in
         accordance with the provisions of subsection 2.4."

                  12.         By substituting the following for the first
sentence of subsection 6.2:

         "A 'regular accounting date' shall occur on each business day."

                  13.         By substituting the following for subsections 6.4
and 6.5 of the plan:

                  "6.4. Valuation of Participants' Accounts. Pursuant to rules
         established by the committee and applied on a uniform and
         nondiscriminatory basis, participants' accounts will be valued on each
         accounting date to reflect the fair market value (as

                                       6

<PAGE>


         determined by the trustee) of the various investment funds as of such
         date, including adjustments to reflect any distributions (including
         withdrawals and loans), contributions, rollovers, transfers between
         investment funds, income, losses, appreciation, or depreciation with
         respect to such accounts since the previous accounting date.

                  6.5. Allocation of Employer Contributions and Forfeitures.
         Subject to subsection 6.7, as soon as administratively possible after
         the end of the plan year, each employer's total contribution under
         subsection 3.1 of the plan for the plan year, plus forfeitures (used to
         reduce an employer's contribution as provided in subsection 3.1), if
         any, that are to be allocated in accordance with subsection 7.3 for the
         plan year, will be allocated and credited to the employer contribution
         accounts of participants who were employed by such employer during that
         plan year (excluding participants who resigned or were dismissed from
         the employ of all of the employers during that year under subparagraph
         5.1(e)), pro rata, according to the adjusted compensation paid to them,
         respectively, by such employer during that year."

                  14.         By substituting the following for subsection 6.8
of the plan:

                  "6.8. Investment Funds. The committee may designate in its
         discretion one or more funds for the investment of participants'
         accounts. One such investment fund shall be designated as the Parent
         Company Stock Fund, which fund will be invested solely in parent
         company shares. The committee, in its discretion, may from time to time
         designate or establish new investment funds or eliminate existing
         investment funds for investment purposes under the plan. Each of the
         investment funds established under this subsection shall comply with
         the investment guidelines set forth in the Investment Policy Statement
         issued by the committee, which Investment Policy Statement (and any

         subsequent Statement that modifies or replaces it, as determined by the
         committee from time to time) is incorporated herein by reference. If
         employer contributions are not made in parent company stock, such
         contributions will be

                                       7
<PAGE>


         invested in accordance with the participant's election under subsection
         6.9."

                  15.         By adding the following new subsection 6.9 to the
plan immediately following subsection 6.8 thereof:

                  "6.9. Investment Fund Elections. Each participant may elect,
         subject to the following provisions, to have a portion or all of his
         accounts invested in one or more of the investment funds, subject to
         the following requirements:

                  (a)      Once in each calendar quarter, a participant may make
                           an investment election with respect to future
                           contributions to be made by him or on his behalf.
                           Notwithstanding the next preceding sentence, if the
                           employer elects to make employer contributions under
                           subsection 3.1 or 3.4 in the form of parent company
                           shares, such contributions shall be invested in the
                           Parent Company Stock Fund unless and until the
                           participant makes an election to transfer such
                           amounts in accordance with subparagraph (d) below.

                  (b)      Each investment election under (a) above shall be
                           effective as soon as administratively possible after
                           the election has been made, and shall be subject to
                           the provisions of subparagraph (c) below. If no new
                           election is made by a participant, all future
                           contributions will be invested in accordance with the
                           participant's last election under (a) above, or, if
                           there is no prior election, in the same percentages
                           as such participant's accounts are invested under (d)
                           below.

                  (c)      Each election under this subsection shall be made in
                           increments of 10 percent, in accordance with such
                           rules as the committee determines.

                                       8

<PAGE>

                  (d)      Once in each calendar quarter, a participant may
                           elect to have a portion or all of the amounts
                           previously credited to his accounts transferred among
                           any available investment funds. Such an election

                           shall be effective as soon as administratively
                           possible after the election has been made; and shall
                           be subject to the provisions of subparagraph (c)
                           above. Notwithstanding the foregoing, when an
                           employer contribution under subsection 3.1 or 3.4 is
                           made in the form of parent company shares, each
                           participant may make an additional investment
                           election during the plan year to transfer all or a
                           portion of the employer contribution from the Parent
                           Company Stock Fund to any of the other investment
                           funds.

                  (e)      Notwithstanding the foregoing, any elections by a
                           participant who is an officer or director of Western
                           Publishing Group, Inc. or a significant subsidiary
                           with respect to contributions to or withdrawals from,
                           and elections to transfer amounts between the Parent
                           Company Stock Fund and any other fund, may be limited
                           in accordance with any regulations issued by the
                           Securities and Exchange Commission under Section 16
                           of the Securities Exchange Act of 1934."

                  16.         By adding the following new subsection 6.10 to the
plan immediately following subsection 6.9 thereof:

                  "6.10. Voting and Tendering of Parent Company Shares. The
         voting of parent company shares held in the trust, and if a tender
         offer is made for parent company shares, the tendering of such shares,
         shall be subject to the provisions of the Employee Retirement Income
         Security Act of 1974 ('ERISA') and the following provisions, to the
         extent such provisions are not inconsistent with ERISA:

                                       9

<PAGE>

                  (a)      Voting of parent company shares. With respect to each
                           participant who has an interest in the Parent Company
                           Stock Fund, the trustee shall provide a copy of the
                           notice and proxy statement for each meeting of the
                           holders of common stock issued by Western Publishing
                           Group, Inc., together with an appropriate form for
                           the participant's use in instructing the trustee with
                           respect to the voting of parent company shares that,
                           at the record date for the determination of the
                           shareholders entitled to such notice, and to vote at,
                           such meeting, are allocable to such participant under
                           the Parent Company Stock Fund as of such date. If a
                           participant furnishes timely instructions to the
                           trustee, the trustee (in person or by proxy) shall
                           vote the parent company shares (including fractional
                           shares) allocable to such participant in the Parent
                           Company Stock Fund in accordance with the directions
                           of the participant. Parent company shares allocable

                           to participants in the Parent Company Stock Fund for
                           which timely voting instructions are not received by
                           the trustee shall be voted by the trustee as directed
                           by the committee.

                  (b)      Tendering of parent company shares. The trustee shall
                           furnish to each participant who has an interest in
                           the Parent Company Stock Fund notice of any tender
                           offer for, or a request or invitation for tenders of,
                           parent company shares made to the trustee. The
                           trustee shall request from each such participant
                           instructions as to the tendering of parent company
                           shares that are allocable to such participant under
                           the Parent Company Stock Fund. For this purpose, the
                           trustee shall provide participants with a reasonable
                           period of time in which they may consider any such
                           tender offer for, or request or invitation for
                           tenders of, parent company shares made to the
                           trustee. The trustee shall tender parent company
                           shares that are allocable to


                                      10

<PAGE>


                           such participant under the Parent Company Stock Fund
                           as to which the trustee has received instructions to
                           tender from participants within the time specified by
                           the trustee. Parent Company shares that are allocable
                           to a participant under the Parent Company Stock Fund
                           as to which the trustee has not received instructions
                           from participants shall not be tendered.

                  (c)      Appointment of fiduciary. The committee shall be
                           designated, under Section 404(c) of ERISA, as the
                           fiduciary responsible for ensuring that (i) the
                           procedures adopted by the plan administrator with
                           respect to the exercise of the foregoing voting and
                           tender rights are sufficient to safeguard the
                           confidentiality of information related to such
                           exercise; (ii) such procedures are being followed by
                           the plan administrator; and (iii) an independent
                           fiduciary is appointed whenever the committee deems
                           it appropriate for the proper exercise of the
                           foregoing voting and tender rights."

                  17.         By substituting the word "on" for the phrase "as
at the accounting date coincident with or next following" wherever the latter
occurs in subsections 7.1 and 7.2 of the plan.

                  18.         By substituting the reference "subsection 6.4" for
the reference "subparagraph 6.4(b)" where the latter reference appears in the

second sentence of subsection 7.3 of the plan.

                  19.         By substituting the following for the third,
fourth and fifth sentences of subsection 7.3 of the plan:

         "Forfeitures will be used to reduce the employer's contributions
         otherwise required under subsection 3.1


                                      11

<PAGE>

         or subsection 3.4, as determined by the committee. If a participant is
         reemployed by an employer or controlled group member before he incurs
         five consecutive one-year breaks in employment, any forfeitures
         attributable to such participant shall be recredited to such
         participant's appropriate account(s) as soon as administratively
         possible following such participant's reemployment if the participant
         repays the total amount of any previous distribution attributable to
         his employer contribution account and matched employer contribution
         account within five years of his date of reemployment."

                  20.         By substituting the following for the final
sentence of subparagraph 7.4(a)(ii) of the plan:

         "Such spouse may elect, in accordance with such procedures as the
         committee may establish, to have any amounts payable to the spouse paid
         in a lump sum."

                  21.         By deleting the word "written" from the second
sentence of subsection 7.9 of the plan.

                  22.         By deleting the phrase "in writing" from the
second sentence of subsection 7.5 of the plan.

                  23.         By substituting the following for the first
sentence of subparagraph 7.9(a) of the plan:

         "Subject to the provisions of the subsection, each participant may
         borrow from his accounts (other than his employer contribution account
         and matched employer contribution account) for general purposes or for
         residential purposes by making application to the trustee and
         recordkeeper requesting such loan."


                                      12

<PAGE>

                  24.         By substituting the following for the final
sentence of subparagraph 7.9(d) of the plan:

                           "Amounts repaid by the participant will be recredited

                           to the participant's accounts and investment funds in
                           the same ratio that such participant's accounts are
                           invested under subparagraph 6.9(d) of the plan at the
                           time of repayment."

                  25.         By substituting the following for subparagraph
7.9(f) of the plan:

                  "(f)     Interest paid by a participant on a loan made to him
                           under this subsection 7.9 shall be credited to the
                           accounts of the participant as soon as
                           administratively possible after such interest payment
                           was made."

                  26.         By adding the following new subparagraph 7.9(h) to
the plan immediately following subparagraph 7.9(g) thereof:

                  "(h)     For loans initiated on or after April 1, 1996, there
                           shall be charges for setting up the loan, which
                           charges shall be assessed against the borrowing
                           participant's loan proceeds. There also shall be
                           annual maintenance charges, which charges shall be
                           applied to reduce the borrowing participant's
                           accounts on a pro rata basis. The committee shall
                           determine reasonable amounts for such charges from
                           time to time."

                  27.         By substituting the following for the penultimate
sentence of subsection 7.12 of the plan:

                                      13

<PAGE>

         "Each such election shall be made at such time and in such manner as
         the committee shall determine and shall be effective in accordance with
         such rules as the committee may establish from time to time."

                  28.         By substituting the following for the first
sentence of subsection 8.1 of the plan:

         "Each participant in the plan who was previously covered by the Western
         Publishing Company Employees' Savings and Security Plan ('savings and
         security plan') and/or Western Profit Sharing Trust Plan has had his
         account balance(s) under such plan(s) transferred in a lump sum to this
         plan."

                  29.         By adding the following new sentence as the final
sentence of subsection 8.3 of the plan:

         "A participant may make such a withdrawal once each month."

                  30.         By deleting subsection 12.5 of the plan and by
renumbering subsections 12.6 and 12.7 as subsections 12.5 and 12.6,

respectively.

                  31.         By substituting the following for subparagraph
A-5(a) of Supplement A to the Plan:

                  "(a)     The amount available for any such distribution from
                           the Interest Fund II will be the value of the
                           Supplement A participant's IRA account in the Fund
                           determined on the date the distribution is to be
                           made."

                  32.         By substituting the following for subparagraph
A-5(c) of Supplement A to the Plan:

                                      14

<PAGE>

                  "(c)     Each election under this subsection shall be made at
                           such time and in such manner as specified by the
                           committee."

                  IT IS FURTHER RESOLVED that particulars 16 and 24 above shall
be effective as of January 1, 1994; particulars 4, 7, 8 and 19 shall be
effective December 31, 1995; particulars 1, 2 and 11 above shall be effective
January 1, 1996; and the remaining particulars shall be effective April 1, 1996.

                                     * * *

         I, James A. Cohen, Secretary of Western Publishing Company, Inc.,
hereby certify that the foregoing is a correct copy of resolutions duly adopted
by the Board of Directors of said corporation on January 15, 1996, and that said
resolutions have not been changed or repealed.

         Dated this 15 day of January, 1996.

                                                        /s/ James A. Cohen
                                                   -----------------------------
                                                      Secretary as Aforesaid

                                                         (Corporate Seal)

                                     * * *

         The undersigned, as committee members under the Golden Comprehensive
Security Program, hereby acknowledge receipt of a certified copy of the
foregoing amendment and hereby consent thereto, this 15 day of January, 1996.

                                                      /s/ James A. Cohen
                                               ---------------------------------

                                                    /s/ Steven M. Grossman
                                               ---------------------------------


                                                       /s/ Hal B. Weiss
                                               ---------------------------------

                                      15

<PAGE>


                                               ---------------------------------
                                               As Committee Members As Aforesaid








                                      16



<PAGE>
                                                                   Exhibit 10.55

                                SECOND AMENDMENT
                                       OF
                       GOLDEN RETIREMENT SAVINGS PROGRAM
           (As Amended and Restated Effective as of January 1, 1993)

                  WHEREAS, this corporation maintains the Golden Retirement
Savings Program (As Amended and Restated Effective as of January 1, 1993) (the
"plan"); and

                  WHEREAS, the plan has been amended, and further amendment
thereof is now considered desirable;

                  NOW, THEREFORE, IT IS RESOLVED that, by virtue and in exercise
of the power reserved to this corporation under subsection 11.1 of the plan, the
plan, as previously amended, be and it hereby is further amended in the
following particulars:

                  1.          By substituting the following for subsection 2.1
of the plan:

                  "2.1. Eligibility. Subject to the conditions and limitations
         of the plan, each employee of an employer who was an active participant
         in the plan immediately prior to January 1, 1996 will continue to
         participate in the plan on and after that date. Each other employee of
         an employer will be eligible to become a participant in the plan if he
         meets the following requirements:

                  (a)      He is a member of a group of employees to which the
                           plan has been and continues to be extended by his
                           employer, either unilaterally or through collective
                           bargaining, as described in Supplement A.

<PAGE>
                  (b)      He has completed twelve months of continuous
                           employment (as defined in subsection 2.2) or, if the
                           employee was hired by an employer before January 1,
                           1996, six months of continuous employment.

         Each employee who meets the requirements of subparagraphs (a) and (b)
         above will become a participant in the plan on the entry date specified
         in (c) or (d) below, whichever applies:

                  (c)      If the employee is hired by an employer before
                           January 1, 1996, on the first January 1, April 1,
                           July 1 or October 1 (the 'quarterly entry date')
                           coincident with or next following the date he meets
                           the requirements of subparagraphs (a) and (b); or

                  (d)      If the employee is hired by an employer on or after
                           January 1, 1996, on the first day of the calendar
                           month (the 'monthly entry date') coincident with or

                           next following the date he meets the requirements of
                           subparagraphs (a) and (b).

         Each employee will be notified of the date as of which he becomes a
         participant in the plan and will be furnished with a summary plan
         description in accordance with governmental rules and regulations. An
         employee who would be eligible to participate in the plan on the
         applicable quarterly entry date or monthly entry date except for the
         requirement of subparagraph 2.1(a) will become a participant on the
         date he satisfies the conditions for participation under such
         subparagraph but will not be eligible to make income deferral
         contributions (as defined in subsection 3.1) or voluntary participant
         contributions until the quarterly entry date or the monthly entry date,
         as the case may be, coincident with or next following the date he
         becomes a participant."

                                       2
<PAGE>

                  2.          By substituting the following for the indented
paragraph in subparagraph 2.2(g) of the plan:

         "If a former employee of the employers who is not vested with respect
         to any portion of his matched employer contribution account balance or
         his employer contribution account balance, if any, is reemployed by an
         employer or controlled group member after he has incurred five
         consecutive one-year breaks in employment and if such consecutive
         one-year breaks in employment equal or exceed his years of continuous
         employment, his period of continuous employment with the employers or
         controlled group members prior to such five consecutive one-year breaks
         in employment shall be disregarded for all purposes of the plan upon
         his reemployment, and such employee shall be treated as a new employee
         for all purposes of the plan. In no event shall a period of continuous
         employment after an employee has incurred five consecutive one-year
         breaks in employment be taken into account in determining the vested
         portion of his matched employer contribution account balance or his
         employer contribution account balance, if any, attributable to
         employment prior to such five consecutive one-year breaks in
         employment."

                  3.          By substituting the following for subsection 2.4
of the plan:

                  "2.4. Reemployed Former Participant. If a former participant
         in the plan is reemployed by an employer after incurring a one-year
         break in employment, he will again become a participant in the plan on
         the date he meets the requirements of subparagraph 2.1(a) and will be
         eligible to make income deferral contributions under subsection 3.1 or
         voluntary participant contributions under subsection 4.1 on the monthly
         entry date (or, for former participants reemployed before 1996, the
         quarterly entry date) coincident with or next following the date he
         becomes a participant."

                                       3

<PAGE>

                  4.          By adding the following new subsection 2.6 to the
plan immediately following subsection 2.5 thereof:

                  "2.6. Transferred Participants. If a participant in the plan
         is transferred from employment covered by the plan to employment with a
         controlled group member that is a participating employer under any
         other defined contribution plan of a member of the controlled group,
         the participant's accounts under this plan shall be transferred to such
         other plan and shall thereafter be subject to all of the terms and
         conditions of such other plan. Conversely, if a participant in one of
         the aforementioned defined contribution plans is transferred to
         employment covered by this plan, such participant's accounts under the
         other plan shall be transferred to this plan. Each of a participant's
         transferred accounts shall be combined with the like account
         established for the participant under subsection 6.1 of this plan, and
         the combined total of each such account shall thereafter be subject to
         all of the terms and conditions of this plan, unless and until such
         participant's accounts are again transferred to one of the
         aforementioned plans. Each transfer of account balances under this
         subsection shall be made in accordance with Sections 401(a)(12) and
         414(l) of the Code and the regulations thereunder."

                  5.          By deleting the phrase "by writing filed with the
committee," from the first sentence of subsection 3.1 of the plan.

                  6.          By substituting the following sentences for the
last two sentences of subsection 3.1 of the plan:

         "A participant may elect to change the rate of his deferrals, or
         suspend or resume such deferrals, within the limits stated above, by
         making a new election. Each election under this subsection shall be
         made at such time, in such manner and in 

                                       4
<PAGE>
         accordance with such rules as the committee shall determine, and shall
         be effective beginning with the first full pay period of any month,
         provided the participant has made a proper election before the
         fifteenth day of the preceding month."

                  7.          By substituting the following sentences for the
first sentence of subsection 3.3 of the plan:

         "Subject to the limitations of the plan and in addition to the income
         deferral contributions made under subsection 3.1, each employer will
         contribute to the trustee such amount, if any, as the employer may
         determine in its sole discretion before the beginning of each plan
         year. Such amount may be stated in terms of an aggregate dollar
         contribution or a dollar or percentage match of income deferral
         contributions up to a stated amount or in any other manner. Matching
         employer contributions as determined under this subsection shall be
         reduced by any forfeitures to be credited to a participant's matched

         employer contribution account for such period as provided under
         subsection 7.3."

                  8.          By adding the following new sentence as the final
sentence of subsection 3.3 of the plan:

         "Employer contributions payable under this subsection may be paid in
         cash or in shares of common stock of Western Publishing Group, Inc.
         ('parent company shares'), or any combination thereof, as the employer
         may elect."

                  9.          By substituting the following for the penultimate
sentence of subsection 4.3 of the plan:

         "Once each month, a participant may withdraw all or a portion of his
         participant contribution account."

                                       5
<PAGE>
                  10.         By substituting the following for clause (i) of
the first sentence of subsection 5.2 of the plan:

         "(i) payment of all of a participant's account balances is not made
         immediately following his termination date,"

                  11.         By deleting the phrase "or (b)" from clause (iii)
of the first sentence of subsection 5.2 of the plan.

                  12.         By substituting the following sentences for the
last sentence of subsection 5.2 of the plan:

         "If a participant described in (ii) or (iii) above subsequently meets
         the requirements for participation in the plan, he will become an
         active participant in the plan on the date he satisfies the
         requirements of subparagraph 2.1(a), and will be eligible to make
         income deferral contributions under subsection 3.1 or voluntary
         participant contributions under subsection 4.1 on the monthly entry
         date (or, for participants first hired before 1996, the quarterly entry
         date) coincident with or next following the date he becomes an active
         participant. If a participant described in (i) above is later
         reemployed, his subsequent participation will be determined in
         accordance with the provisions of subsection 2.4."

                  13.         By adding the following new subparagraph (e) to
subsection 6.1 of the plan immediately following subparagraph (d) thereof:

                  "(e)     Employer Contribution Account. This account will
                           reflect his employer contribution account, if any,
                           transferred to the plan under subsection 2.6, and the
                           income, losses, appreciation and depreciation
                           attributable thereto subsequent to the date of
                           transfer."

                                       6

<PAGE>
                  14.         By substituting the following for the first
sentence of subsection 6.2:

         "A 'regular accounting date' shall occur on each business day."

                  15.         By substituting the following for subsection 6.3
of the plan:

                  "6.3. Valuation of Participants' Accounts. Pursuant to rules
         established by the committee and applied on a uniform and
         nondiscriminatory basis, participants' accounts will be valued on each
         accounting date to reflect the fair market value (as determined by the
         trustee) of the various investment funds as of such date, including
         adjustments to reflect any distributions (including withdrawals and
         loans), contributions, rollovers, transfers between investment funds,
         income, losses, appreciation, or depreciation with respect to such
         accounts since the previous accounting date."

                  16.         By substituting the following for subsection 6.6
of the plan:

                  "6.6. Investment Funds. The committee may designate in its
         discretion one or more funds for the investment of participants'
         accounts. One such investment fund shall be designated as the Parent
         Company Stock Fund, which fund will be invested solely in parent
         company shares. The committee, in its discretion, may from time to time
         designate or establish new investment funds or eliminate existing
         investment funds for investment purposes under the plan. Each of the
         investment funds established under this subsection shall comply with
         the investment guidelines set forth in the Investment Policy Statement
         issued by the committee, which Investment Policy Statement (and any
         subsequent Statement that modifies or replaces it, as determined by the
         committee from time to time) is incorporated herein 

                                       7
<PAGE>
         by reference. If employer contributions are not made in parent company
         stock, such contributions will be invested in accordance with the
         participant's election under subsection 6.7."

                  17.         By adding the following new subsection 6.7 to the
plan immediately following subsection 6.6 thereof:

                  "6.7. Investment Fund Elections. Each participant may elect,
         subject to the following provisions, to have a portion or all of his
         accounts invested in one or more of the investment funds, subject to
         the following requirements:

                  (a)      Once in each calendar quarter, a participant may make
                           an investment election with respect to future
                           contributions to be made by him or on his behalf.
                           Notwithstanding the next preceding sentence, if the
                           employer elects to make employer contributions under

                           subsection 3.3 in the form of parent company shares,
                           such contributions shall be invested in the Parent
                           Company Stock Fund unless and until the participant
                           makes an election to transfer such amounts in
                           accordance with subparagraph (d) below.

                  (b)      Each investment election under (a) above shall be
                           effective as soon as administratively possible after
                           the election has been made, and shall be subject to
                           the provisions of subparagraph (c) below. If no new
                           election is made by a participant, all future
                           contributions will be invested in accordance with the
                           participant's last election under (a) above or, if
                           there is no prior election, in the same percentages
                           as such participant's accounts are invested under (d)
                           below.

                  (c)      Each election under this subsection shall be made in
                           increments of 10 

                                       8

<PAGE>
                           percent, in accordance with such rules as the
                           committee determines.

                  (d)      Once in each calendar quarter, a participant may
                           elect to have a portion or all of the amounts
                           previously credited to his accounts transferred among
                           any available investment funds. Such an election
                           shall be effective as soon as administratively
                           possible after the election has been made; and shall
                           be subject to the provisions of subparagraph (c)
                           above. Notwithstanding the foregoing, when an
                           employer contribution under subsection 3.3 is made in
                           the form of parent company shares, each participant
                           may make an additional investment election during the
                           plan year to transfer all or a portion of the
                           employer contribution from the Parent Company Stock
                           Fund to any of the other investment funds.

                  (e)      Notwithstanding the foregoing, any elections by a
                           participant who is an officer or director of Western
                           Publishing Group, Inc. or a significant subsidiary
                           with respect to contributions to or withdrawals from,
                           and elections to transfer amounts between the Parent
                           Company Stock Fund and any other fund, may be limited
                           in accordance with any regulations issued by the
                           Securities and Exchange Commission under Section 16
                           of the Securities Exchange Act of 1934."

                  18.         By adding the following new subsection 6.8 to the
plan immediately following subsection 6.7 thereof:


                  "6.8. Voting and Tendering of Parent Company Shares. The
         voting of parent company shares held in the trust, and if a tender
         offer is made for parent company shares, the tendering of such shares,
         shall 

                                       9
<PAGE>
         be subject to the provisions of the Employee Retirement Income Security
         Act of 1974 ('ERISA') and the following provisions, to the extent such
         provisions are not inconsistent with ERISA:

                  (a)      Voting of parent company shares. With respect to each
                           participant who has an interest in the Parent Company
                           Stock Fund, the trustee shall provide a copy of the
                           notice and proxy statement for each meeting of the
                           holders of common stock issued by Western Publishing
                           Group, Inc., together with an appropriate form for
                           the participant's use in instructing the trustee with
                           respect to the voting of parent company shares that,
                           at the record date for the determination of the
                           shareholders entitled to such notice, and to vote at,
                           such meeting, are allocable to such participant under
                           the Parent Company Stock Fund as of such date. If a
                           participant furnishes timely instructions to the
                           trustee, the trustee (in person or by proxy) shall
                           vote the parent company shares (including fractional
                           shares) allocable to such participant in the Parent
                           Company Stock Fund in accordance with the directions
                           of the participant. Parent company shares allocable
                           to participants in the Parent Company Stock Fund for
                           which timely voting instructions are not received by
                           the trustee shall be voted by the trustee as directed
                           by the committee.

                  (b)      Tendering of parent company shares. The trustee shall
                           furnish to each participant who has an interest in
                           the Parent Company Stock Fund notice of any tender
                           offer for, or a request or invitation for tenders of,
                           parent company shares made to the trustee. The
                           trustee shall request from each such participant
                           instructions as to the tendering of parent company
                           shares that are allocable to such participant under
                           the Parent Company Stock Fund. For this purpose, the
                           trustee shall provide participants with a reasonable
                           period of time in which they may consider any such

                                      10
<PAGE>
                           tender offer for, or request or invitation for
                           tenders of, parent company shares made to the
                           trustee. The trustee shall tender parent company
                           shares that are allocable to such participant under
                           the Parent Company Stock Fund as to which the trustee
                           has received instructions to tender from participants

                           within the time specified by the trustee. Parent
                           company shares that are allocable to a participant
                           under the Parent Company Stock Fund as to which the
                           trustee has not received instructions from
                           participants shall not be tendered.

                  (c)      Appointment of fiduciary. The committee shall be
                           designated, under Section 404(c) of ERISA, as the
                           fiduciary responsible for ensuring that (i) the
                           procedures adopted by the plan administrator with
                           respect to the exercise of the foregoing voting and
                           tender rights are sufficient to safeguard the
                           confidentiality of information related to such
                           exercise; (ii) such procedures are being followed by
                           the plan administrator; and (iii) an independent
                           fiduciary is appointed whenever the committee deems
                           it appropriate for the proper exercise of the
                           foregoing voting and tender rights."

                  19.         By substituting the word "on" for the phrase "as
at the accounting date coincident with or next following" where the latter
occurs in the last sentence of subsection 7.1 of the plan.

                  20.         By substituting the following for that portion of
subsection 7.2 of the plan that precedes the vesting schedule contained therein:

                  "7.2. Resignation or Dismissal. If a participant resigns or is
         dismissed from the employ of the controlled group members before
         retirement 

                                      11
<PAGE>
         under subparagraph 5.1(a), (b) or (c), any income deferral
         contributions or participant contributions made by him previously but
         not credited to his appropriate account will be returned to him and the
         balances in his income deferral contribution account, participant
         contribution account and prior plan account, if any, on his termination
         date (after all adjustments required under the plan as of that date
         have been made) shall be nonforfeitable and shall be distributable to
         him under subsection 7.4 along with the vested balances in his matched
         employer contribution account and his employer contribution account, if
         any, on his termination date (after all adjustments required under the
         plan as of that date have been made) determined in accordance with the
         following schedule:"

                  21.         By substituting the following for subsection 7.3
of the plan:

                  "7.3. Forfeitures. The amount by which a participant's matched
         employer contribution account and employer contribution account, if
         any, are reduced under subsection 7.2 shall be treated as a
         'forfeiture' on the earlier of the date of distribution of such
         participant's account balances or the date such participant incurs five
         consecutive one-year breaks in employment. Prior to that date, such

         accounts will continue to be adjusted pursuant to the provisions of
         subsection 6.3. Forfeitures attributable to a participant's matched
         employer contribution account and employer contribution account, if
         any, will be used to reduce the employer's contribution otherwise
         required under subsection 3.3 and shall be credited to the matched
         employer contribution accounts of other participants in accordance with
         that subsection. If a participant is reemployed by an employer or
         controlled group member before he incurs five consecutive one-year
         breaks in employment, any forfeitures attributable to such participant
         shall be recredited to such participant's appropriate account(s) as
         soon as administratively possible following such participant's
         reemployment if the participant repays the total amount of any previous
         distribution attributable to his matched employer contribution account
         and 

                                      12
<PAGE>
         his employer contribution account, if any, within five years of his
         date of reemployment. Such participant's matched employer contribution
         account and employer contribution account, if any, shall be recredited
         from current unallocated forfeitures or, to the extent there are
         insufficient unallocated forfeitures for this purpose, from
         supplemental employer contributions necessary to restore such amount.
         The actual amount restored to such participant's account shall be the
         amount of such forfeitures, without investment adjustments."

                  22.         By substituting the following for the final
sentence of subparagraph 7.4(a)(ii) of the plan:

         "Such spouse may elect, in accordance with such procedures as the
         committee may establish, to have any amounts payable to the spouse paid
         in a lump sum."

                  23.         By deleting the word "written" from subparagraph
7.4(a)(v)(4) of the plan.

                  24.         By deleting the phrase "in writing" from the
second sentence of subsection 7.5 of the plan.

                  25.         By substituting the following for the first
sentence of subparagraph 7.10(a) of the plan:

         "Subject to the provisions of the subsection, each participant may
         borrow from his accounts (other than his matched employer contribution
         account and his employer contribution account, if any) for general
         purposes or for residential purposes by making application to the
         committee requesting such loan."

                                      13
<PAGE>
                  26.         By substituting the following for the final
sentence of subparagraph 7.10(e) of the plan:


         "Amounts repaid by the participant will be recredited to the
         participant's accounts and investment funds in the same ratio that such
         participant's accounts are invested under subparagraph 6.7(d) of the
         plan at the time of repayment."

                  27.         By substituting the following for subparagraph
7.10(g) of the plan:

                  "(g)     Interest paid by a participant on a loan made to him
                           under this subsection 7.10 shall be credited to the
                           accounts of the participant as soon as
                           administratively possible after such interest payment
                           was made."

                  28.         By adding the following new subparagraph 7.10(i)
to the plan immediately following subparagraph 7.10(h) thereof:

                  "(i)     For loans initiated on or after April 1, 1996, there
                           shall be charges for setting up the loan, which
                           charges shall be assessed against the borrowing
                           participant's loan proceeds. There also shall be
                           annual maintenance charges, which charges shall be
                           applied to reduce the borrowing participant's
                           accounts on a pro rata basis. The committee shall
                           determine reasonable amounts for such charges from
                           time to time."

                  29.         By substituting the following for the penultimate
sentence of subsection 7.12 of the plan:

         "Each such election shall be made at such time and in such manner as
         the committee shall determine and 

                                      14
<PAGE>
         shall be effective in accordance with such rules as the committee may
         establish from time to time."

                  30.         By substituting the following for the first
sentence of subsection 8.1 of the plan:

         "Each participant in the plan who was previously covered by the Western
         Publishing Company Employees' Savings and Security Plan ('savings and
         security plan') and/or Western Profit Sharing Trust Plan has had his
         account balance(s) under such plan(s) transferred in a lump sum to this
         plan."

                  31.         By substituting the following for the final
sentence of subsection 8.3 of the plan:

         "Once each month, a participant may withdraw all or a portion of the
         amounts specified in the next preceding sentence."


                  32.         By deleting subsection 12.6 of the plan and by
renumbering subsections 12.7 and 12.8 as subsections 12.6 and 12.7,
respectively.

                  IT IS FURTHER RESOLVED that particulars 18, 26 and 32 above
shall be effective as of January 1, 1994; particulars 7, 8 and 21 shall be
effective December 31, 1995; particulars 1 through 3, 11, 12, 13, 20 and 30
above shall be effective January 1, 1996; and the remaining particulars shall be
effective April 1, 1996.

                                      15
<PAGE>
                                     * * *

         I, James A. Cohen, Secretary of Western Publishing Company, Inc.,
hereby certify that the foregoing is a correct copy of resolutions duly adopted
by the Board of Directors of said corporation on January 15, 1996, and that said
resolutions have not been changed or repealed.

         Dated this 15 day of January, 1996.

                                                        /s/ James A. Cohen
                                                   -----------------------------
                                                       Secretary as Aforesaid

                                                          (Corporate Seal)

                                     * * *

         The undersigned, as committee members under the Golden Retirement
Savings Program, hereby acknowledge receipt of a certified copy of the foregoing
amendment and hereby consent thereto, this 15 day of January, 1996.

                                                      /s/ James A. Cohen
                                               ---------------------------------

                                                    /s/ Steven M. Grossman
                                               ---------------------------------

                                                       /s/ Hal B. Weiss
                                               ---------------------------------


                                               ---------------------------------
                                               As Committee Members As Aforesaid


<PAGE>
                                                                  Exhibit 10.71d

                               TWELFTH AMENDMENT
                                       OF
                PENN CORPORATION COMPREHENSIVE SECURITY PROGRAM

                  WHEREAS, this corporation maintains the Penn Corporation
Comprehensive Security Program (the "plan"); and

                  WHEREAS, the plan has been amended, and further amendment
thereof is now considered desirable;

                  NOW, THEREFORE, IT IS RESOLVED that, by virtue and in exercise
of the power reserved to this corporation under subsection 10.1 of the plan, the
plan, as previously amended, be and it hereby is further amended in the
following particulars:

                  1.          By substituting the following for subsection 2.1
of the plan:

                  "2.1. Eligibility. Subject to the conditions and limitations
         of the plan, each employee of an employer who was an active participant
         in the plan immediately prior to January 1, 1996 will continue to
         participate in the plan on and after that date. Each other employee of
         an employer will be eligible to become a participant in the plan if he
         meets the following requirements:

                  (a)      He is either:

                           (i)         A salaried employee (that is, an employee
                                       whose basic compensation for services
                                       rendered to an employer is paid to him in
                                       fixed amounts at stated intervals without
                                       regard to the number of hours worked,
                                       even though he may receive additional
                                       compen-

<PAGE>

                                       sation in the form of bonuses, overtime 
                                       pay or commissions); or

                           (ii)        A member of a group or class of employees
                                       of an employer to whom the plan has been
                                       extended by the Board of Directors of the
                                       employer; and

                  (b)      He does not belong to a collective bargaining unit of
                           employees represented by a collective bargaining
                           representative, except to the extent that an
                           agreement between the employer and such
                           representative extends the plan to such unit of
                           employees.


         Each employee who meets the requirements of subparagraphs (a) and (b)
         above will become a participant in the plan on the entry date specified
         in (c) or (d) below, whichever applies:

                  (c)      If the employee is hired by an employer before
                           January 1, 1996, on the first January 1, April 1,
                           July 1 or October 1 (the 'quarterly entry date')
                           coincident with or next following the date he has
                           completed six months of continuous employment (as
                           defined in subsection 2.2); or

                  (d)      If the employee is hired by an employer on or after
                           January 1, 1996, on the first day of the calendar
                           month (the 'monthly entry date') coincident with or
                           next following the date he has completed twelve
                           months of continuous employment (as defined in
                           subsection 2.2).

         Each employee will be notified of the date as of which he becomes a
         participant in the plan and will be furnished with a summary plan
         description in accordance with governmental rules and regulations. An
         employee who would be eligible to participate in the 

                                       2

<PAGE>

         plan on the applicable quarterly entry date or monthly entry date
         except for the requirements of subparagraph 2.1(a) or (b) will become a
         participant on the date he satisfies the conditions for participation
         under such subparagraphs but will not be eligible to make income
         deferral contributions (as defined in subsection 3.2) or voluntary
         participant contributions until the quarterly entry date or the monthly
         entry date, as the case may be, coincident with or next following the
         date he becomes a participant."

                  2.          By substituting the following for subparagraph
2.2(g)(i) of the plan:

                  "(i)     If a former employee of the employers who is not
                           vested with respect to any portion of his employer
                           contribution account balance or his matched employer
                           contribution account balance, if any, is reemployed
                           by an employer or controlled group member after he
                           has incurred five consecutive one-year breaks in
                           employment, his period of continuous employment with
                           the employers or controlled group members prior to
                           such five consecutive one-year breaks in employment
                           shall be disregarded for all purposes of the plan
                           upon his reemployment, and such employee shall be
                           treated as a new employee for all purposes of the
                           plan. In no event shall a period of continuous
                           employment after an employee has incurred five

                           consecutive one-year breaks in employment be taken
                           into account in determining the vested portion of his
                           employer contribution account balance or his matched
                           employer contribution account balance, if any,
                           attributable to employment prior to such five
                           consecutive one-year breaks in employment."

                                       3
<PAGE>
                  3.          By substituting the following for subsection 2.4
of the plan:

                  "2.4. Reemployed Former Participant. If a former participant
         in the plan is reemployed by an employer after incurring a one-year
         break in employment, he will again become a participant in the plan on
         the date he meets the requirements of subparagraphs 2.1(a) and (b) and
         will be eligible to make income deferral contributions under subsection
         3.2 or voluntary participant contributions under subsection 4.1 on the
         monthly entry date (or, for former participants reemployed before 1996,
         the quarterly entry date) coincident with or next following the date he
         becomes a participant."

                  4.          By adding the following new subsection 2.6 to the
plan immediately following subsection 2.5 thereof:

                  "2.6. Transferred Participants. If a participant in the plan
         is transferred from employment covered by the plan to employment with a
         controlled group member that is a participating employer under any
         other defined contribution plan of a member of the controlled group,
         the participant's accounts under this plan shall be transferred to such
         other plan and shall thereafter be subject to all of the terms and
         conditions of such other plan. Conversely, if a participant in one of
         the aforementioned defined contribution plans is transferred to
         employment covered by this plan, such participant's accounts under the
         other plan shall be transferred to this plan. Each of a participant's
         transferred accounts shall be combined with the like account
         established for the participant under subsection 6.1 of this plan, and
         the combined total of each such account shall thereafter be subject to
         all of the terms and conditions of this plan, unless and until such
         participant's accounts are again transferred to one of the
         aforementioned plans. Each transfer of account balances under this
         subsection shall be made in accordance with Sections 401(a)(12) and
         414(l) of the Code and the regulations thereunder."

                                       4
<PAGE>
                  5.          By adding the following new sentences to
subsection 3.1 of the plan immediately following the last sentence thereof:

         "Employer contributions payable under this subsection may be paid in
         cash or in shares of common stock of Western Publishing Group, Inc.
         ('parent company shares'), or any combination thereof, as the employer
         may elect. Notwithstanding the next preceding sentence, the
         participating employers may not make a contribution in parent company

         shares under this subsection 3.1 if such contribution would cause the
         aggregate fair market value of parent company shares allocated to
         participants' employer contribution accounts under subsection 6.5 to
         exceed ten percent of the fair market value of the total of such
         participants' employer contribution accounts."

                  6.          By deleting the phrase "by writing filed with the
committee," from the first sentence of subsection 3.2 of the plan.

                  7.          By substituting the following sentences for the
last two sentences of subsection 3.2 of the plan:

         "A participant may elect to change the rate of his deferrals, or
         suspend or resume such deferrals, within the limits stated above, by
         making a new election. Each election under this subsection shall be
         made at such time, in such manner and in accordance with such rules as
         the committee shall determine, and shall be effective beginning with
         the first full pay period of any month, provided the participant has
         made a proper election before the fifteenth day of the preceding
         month."

                  8.          By substituting the following for the penultimate
sentence of subsection 4.3 of the plan:

                                       5
<PAGE>
         "Once each month, a participant may withdraw all or a portion of his
         participant contribution account."

                  9.          By substituting the following for clause (i) of
the first sentence of subsection 5.2 of the plan:

         "(i) payment of all of a participant's account balances is not made
         immediately following his termination date,"

                  10.         By substituting the following sentences for the
last sentence of subsection 5.2 of the plan:

         "If a participant described in (ii) or (iii) above subsequently meets
         the requirements for participation in the plan, he will become an
         active participant in the plan on the date he satisfies the
         requirements of subparagraphs 2.1(a) and (b), and will be eligible to
         make income deferral contributions under subsection 3.2 or voluntary
         participant contributions under subsection 4.1 on the monthly entry
         date (or, for participants first hired before 1996, the quarterly entry
         date) coincident with or next following the date he becomes an active
         participant. If a participant described in (i) above is later
         reemployed, his subsequent participation will be determined in
         accordance with the provisions of subsection 2.4."

                  11.         By adding the following new subparagraphs (d) and
(e) to subsection 6.1 of the plan immediately following subparagraph (c)
thereof:


                  "(d)     Prior Plan Account. If a participant has amounts
                           attributable to his participation in any prior plan
                           transferred to this plan as provided in subsection
                           7.11, this account will reflect such amounts and the
                           income, losses, appreciation and depreciation
                           attributable thereto.

                                       6
<PAGE>
                  (e)      Matched Employer Contribution Account. This account
                           will reflect his matched employer contribution
                           account, if any, transferred to the plan under
                           subsection 2.6, and the income, losses, appreciation
                           and depreciation attributable thereto subsequent to
                           the date of transfer."

                  12.         By substituting the following for the first
sentence of subsection 6.2:

         "A 'regular accounting date' shall occur on each business day."

                  13.         By substituting the following for subsections 6.4
and 6.5 of the plan:

                  "6.4. Valuation of Participants' Accounts. Pursuant to rules
         established by the committee and applied on a uniform and
         nondiscriminatory basis, participants' accounts will be valued on each
         accounting date to reflect the fair market value (as determined by the
         trustee) of the various investment funds as of such date, including
         adjustments to reflect any distributions (including withdrawals and
         loans), contributions, rollovers, transfers between investment funds,
         income, losses, appreciation, or depreciation with respect to such
         accounts since the previous accounting date.

                  6.5. Allocation of Employer Contributions and Forfeitures.
         Subject to subsection 6.7, as soon as administratively possible after
         the end of the plan year, each employer's total contribution under
         subsection 3.1 of the plan for the plan year, plus forfeitures (used to
         reduce an employer's contribution as provided in subsection 3.1), if
         any, that are to be allocated in accordance with subsection 7.3 for the
         plan year, will be allocated and credited to the employer contribution
         accounts of participants who were employed by such employer during that
         plan year (excluding participants who resigned or were dismiss-

                                       7
<PAGE>
         ed from the employ of all of the employers during that year under
         subparagraph 5.1(e)), pro rata, according to the adjusted compensation
         paid to them, respectively, by such employer during that year."

                  14.         By substituting the following for subsection 6.8
of the plan:


                  "6.8. Investment Funds. The committee may designate in its
         discretion one or more funds for the investment of participants'
         accounts. One such investment fund shall be designated as the Parent
         Company Stock Fund, which fund will be invested solely in parent
         company shares. The committee, in its discretion, may from time to time
         designate or establish new investment funds or eliminate existing
         investment funds for investment purposes under the plan. Each of the
         investment funds established under this subsection shall comply with
         the investment guidelines set forth in the Investment Policy Statement
         issued by the committee, which Investment Policy Statement (and any
         subsequent Statement that modifies or replaces it, as determined by the
         committee from time to time) is incorporated herein by reference. If
         employer contributions are not made in parent company stock, such
         contributions will be invested in accordance with the participant's
         election under subsection 6.9."

                  15.         By adding the following new subsection 6.9 to the
plan immediately following subsection 6.8 thereof:

                  "6.9. Investment Fund Elections. Each participant may elect,
         subject to the following provisions, to have a portion or all of his
         accounts invested in one or more of the investment funds, subject to
         the following requirements:

                  (a)      Once in each calendar quarter, a participant may make
                           an investment election with respect to future
                           contributions to be made by him or on his behalf.
                           Notwithstanding the next preceding sentence, if the
                           employer 
                                                    8
<PAGE>
                           elects to make employer contributions under
                           subsection 3.1 in the form of parent company shares,
                           such contributions shall be invested in the Parent
                           Company Stock Fund unless and until the participant
                           makes an election to transfer such amounts in
                           accordance with subparagraph (d) below.

                  (b)      Each investment election under (a) above shall be
                           effective as soon as administratively possible after
                           the election has been made, and shall be subject to
                           the provisions of subparagraph (c) below. If no new
                           election is made by a participant, all future
                           contributions will be invested in accordance with the
                           participant's last election under (a) above or, if
                           there is no prior election, in the same percentage as
                           such participant's accounts are invested under (d)
                           below.

                  (c)      Each election under this subsection shall be made in
                           increments of 10 percent, in accordance with such
                           rules as the committee determines.


                  (d)      Once in each calendar quarter, a participant may
                           elect to have a portion or all of the amounts
                           previously credited to his accounts transferred among
                           any available investment funds. Such an election
                           shall be effective as soon as administratively
                           possible after the election has been made; and shall
                           be subject to the provisions of subparagraph (c)
                           above. Notwithstanding the foregoing, when an
                           employer contribution under subsection 3.1 is made in
                           the form of parent company shares, each participant
                           may make an additional investment election during the
                           plan year to transfer all or a portion of the
                           employer contribution from the Parent Company Stock
                           Fund to any of the other investment funds.

                                       9
<PAGE>
                  (e)      Notwithstanding the foregoing, any elections by a
                           participant who is an officer or director of Western
                           Publishing Group, Inc. or a significant subsidiary
                           with respect to contributions to or withdrawals from,
                           and elections to transfer amounts between the Parent
                           Company Stock Fund and any other fund, may be limited
                           in accordance with any regulations issued by the
                           Securities and Exchange Commission under Section 16
                           of the Securities Exchange Act of 1934."

                  16.         By adding the following new subsection 6.10 to the
plan immediately following subsection 6.9 thereof:

                  "6.10. Voting and Tendering of Parent Company Shares. The
         voting of parent company shares held in the trust, and if a tender
         offer is made for parent company shares, the tendering of such shares,
         shall be subject to the provisions of the Employee Retirement Income
         Security Act of 1974 ('ERISA') and the following provisions, to the
         extent such provisions are not inconsistent with ERISA:

                  (a)      Voting of parent company shares. With respect to each
                           participant who has an interest in the Parent Company
                           Stock Fund, the trustee shall provide a copy of the
                           notice and proxy statement for each meeting of the
                           holders of common stock issued by Western Publishing
                           Group, Inc., together with an appropriate form for
                           the participant's use in instructing the trustee with
                           respect to the voting of parent company shares that,
                           at the record date for the determination of the
                           shareholders entitled to such notice, and to vote at,
                           such meeting, are allocable to such participant under
                           the Parent Company Stock Fund as of such date. If a
                           participant furnishes timely instructions to the
                           trustee, the trustee (in person or by proxy) shall
                           vote the parent company shares 

                                      10

<PAGE>

                           (including fractional shares) allocable to such
                           participant in the Parent Company Stock Fund in
                           accordance with the directions of the participant.
                           Parent company shares allocable to participants in
                           the Parent Company Stock Fund for which timely voting
                           instructions are not received by the trustee shall be
                           voted by the trustee as directed by the committee.

                  (b)      Tendering of parent company shares. The trustee shall
                           furnish to each participant who has an interest in
                           the Parent Company Stock Fund notice of any tender
                           offer for, or a request or invitation for tenders of,
                           parent company shares made to the trustee. The
                           trustee shall request from each such participant
                           instructions as to the tendering of parent company
                           shares that are allocable to such participant under
                           the Parent Company Stock Fund. For this purpose, the
                           trustee shall provide participants with a reasonable
                           period of time in which they may consider any such
                           tender offer for, or request or invitation for
                           tenders of, parent company shares made to the
                           trustee. The trustee shall tender parent company
                           shares that are allocable to such participant under
                           the Parent Company Stock Fund as to which the trustee
                           has received instructions to tender from participants
                           within the time specified by the trustee. Parent
                           company shares that are allocable to a participant
                           under the Parent Company Stock Fund as to which the
                           trustee has not received instructions from
                           participants shall not be tendered.

                  (c)      Appointment of fiduciary. The committee shall be
                           designated, under Section 404(c) of ERISA, as the
                           fiduciary responsible for ensuring that (i) the
                           procedures adopted by the plan administrator with
                           respect to the exercise of the foregoing voting and
                           tender rights are sufficient to safeguard the
                           confidentiality of information related to such
                           exercise; (ii) such procedures are being followed by
                           the plan administrator; 

                                      11
<PAGE>
                           and (iii) an independent fiduciary is appointed
                           whenever the committee deems it appropriate for the
                           proper exercise of the foregoing voting and tender
                           rights."

                  17.         By substituting the word "on" for the phrase "as
at the accounting date coincident with or next following" where the latter
occurs subsection 7.1 of the plan.


                  18.         By substituting the following for that portion of
subsection 7.2 of the plan that precedes the vesting schedule contained therein:

                  "7.2. Resignation or Dismissal. If a participant resigns or is
         dismissed from the employ of the controlled group members before
         retirement under subparagraph 5.1(a), (b) or (c), any income deferral
         contributions or participant contributions made by him previously but
         not credited to his appropriate account will be returned to him and the
         balances in his income deferral contribution account, participant
         contribution account and prior plan account, if any, on his termination
         date (after all adjustments required under the plan as of that date
         have been made) shall be nonforfeitable and shall be distributable to
         him under subsection 7.4 along with the vested balances in his employer
         contribution account and his matched employer contribution account, if
         any, on his termination date (after all adjustments required under the
         plan as of that date have been made) determined in accordance with the
         following schedule:"

                  19.         By substituting the following for subsection 7.3
of the plan:

                  "7.3. Forfeitures. The amount by which a participant's
         employer contribution account and matched employer contribution
         account, if any, are reduced under subsection 7.2 shall be treated as a
         'forfeiture' on the earlier of the date of distribution of 

                                           12
<PAGE>
         such participant's account balances or the date such participant incurs
         five consecutive one-year breaks in employment. Prior to that date,
         such accounts will continue to be adjusted pursuant to the provisions
         of subsection 6.4. Forfeitures attributable to a participant's employer
         contribution account and matched employer contribution account, if any,
         will be used to reduce the employer's contribution otherwise required
         under subsection 3.1 and shall be allocated and credited to the
         employer contribution accounts of other participants in accordance with
         subsection 6.5. If a participant is reemployed by an employer or
         controlled group member before he incurs five consecutive one-year
         breaks in employment, any forfeitures attributable to such participant
         shall be recredited to such participant's appropriate account(s) as
         soon as administratively possible following such participant's
         reemployment if the participant repays the total amount of any previous
         distribution attributable to his employer contribution account and his
         matched employer contribution account, if any, within five years of his
         date of reemployment. Such participant's employer contribution account
         and matched employer contribution account, if any, shall be recredited
         from current unallocated forfeitures or, to the extent there are
         insufficient unallocated forfeitures for this purpose, from
         supplemental employer contributions necessary to restore such amount.
         The actual amount restored to such participant's account shall be the
         amount of such forfeitures, without investment adjustments."

                  20.         By substituting the following for the final
sentence of subparagraph 7.4(a)(ii) of the plan:


         "Such spouse may elect, in accordance with such procedures as the
         committee may establish, to have any amounts payable to the spouse paid
         in a lump sum."

                  21.         By deleting the word "written" from the second
sentence of subsection 7.5 of the plan.

                                      13
<PAGE>
                  22.         By substituting the following for the first
sentence of subparagraph 7.9(a) of the plan:

         "Subject to the provisions of the subsection, each participant may
         borrow from his accounts (other than his employer contribution account
         and matched employer contribution account, if any) for general purposes
         or for residential purposes by making application to the trustee and
         recordkeeper requesting such loan."

                  23.         By substituting the following for clause (iii) of
subparagraph 7.9(b) of the plan:

                           "(iii)      the sum of a participant's income
                                       deferral contribution account, voluntary
                                       participant contribution account, and
                                       prior plan account (excluding any amounts
                                       in such account attributable to the
                                       Western IRA Plan)."

                  24.         By substituting the following for the last
sentence of subparagraph 7.9(d) of the plan:

                           "Amounts repaid by the participant will be recredited
                           to the participant's accounts and investment funds in
                           the same ratio that such participant's accounts are
                           invested under subparagraph 6.9(d) of the plan at the
                           time of repayment."

                  25.         By substituting the following for subparagraph
7.9(f) of the plan:

                  "(f)     Interest paid by a participant on a loan made to him
                           under this subsection 7.9 shall be credited to the
                           accounts of the participant as soon as

                                      14
<PAGE>
                           administratively possible after such interest payment
                           was made."

                  26.         By adding the following new subparagraph 7.9(h) to
the plan immediately following subparagraph 7.9(g) thereof:


                  "(h)     For loans initiated on or after April 1, 1996, there
                           shall be charges for setting up the loan, which
                           charges shall be assessed against the borrowing
                           participant's loan proceeds. There also shall be
                           annual maintenance charges, which charges shall be
                           applied to reduce the borrowing participant's
                           accounts on a pro rata basis. The committee shall
                           determine reasonable amounts for such charges from
                           time to time."

                  27.         By substituting the following sentences for the
last three sentences of subsection 7.11 of the plan:

         "Any such rollover amount or transferred amount (other than transfers
         pursuant to subsection 2.6) shall be credited to and held in a prior
         plan account established for the participant, which will be fully
         vested and nonforfeitable at all times. Any such prior plan account,
         and any account transferred to this plan in accordance with the
         provisions of subsection 2.6, will be adjusted from time to time in
         accordance with the provisions of Section 6, will be invested at the
         direction of the participant in accordance with subsection 6.9, and
         will be distributed in accordance with the provisions of Section 7.
         Withdrawals of any portion of a participant's prior plan account will
         not be permitted prior to distribution in accordance with Section 7 of
         the plan, unless such amounts are attributable to such participant's
         participation in the Western Publishing Company Employees' Savings and
         Security Plan or the Western IRA Plan, or unless such amounts are
         attributable to rollover amounts or transferred amounts described in
         the first two sen-

                                      15
<PAGE>
         tences of this subsection 7.11. A participant may make such a
         withdrawal once each month."

                  28.         By deleting the phrase "in writing" from the third
sentence of subsection 7.13 of the plan.

                  29.         By substituting the following for the penultimate
sentence of subsection 7.13 of the plan:

         "Each such election shall be made at such time and in such manner as
         the committee shall determine and shall be effective in accordance with
         such rules as the committee may establish from time to time."

                  30.         By deleting subsection 11.5 of the plan and by
renumbering subsections 11.6 through 11.8 as subsections 11.5 through 11.7,
respectively.

                  31.         By substituting the phrase "up to $150,000" for
the phrase "up to $200,000" where the latter phrase occurs in the second
sentence of subsection 11.5 of the plan (as renumbered).


                  IT IS FURTHER RESOLVED that particulars 16, 24, 30, and 31
above shall be effective as of January 1, 1994; particulars 5 and 19 shall be
effective December 31, 1995; particulars 1 through 3, 10, 18 and 23 above shall
be effective January 1, 1996; and the remaining particulars shall be effective
April 1, 1996.

                                      16
<PAGE>
                                     * * *

         I, James A. Cohen, Secretary of Penn Corporation, hereby certify
that the foregoing is a correct copy of resolutions duly adopted by the Board of
Directors of said corporation on January 15, 1996, and that said resolutions
have not been changed or repealed.

         Dated this 15 day of January, 1996.

                                                        /s/ James A. Cohen
                                                   -----------------------------
                                                      Secretary as Aforesaid

                                                         (Corporate Seal)

                                     * * *

         The undersigned, as committee members under the Penn Corporation
Comprehensive Security Program, hereby acknowledge receipt of a certified copy
of the foregoing amendment and hereby consent thereto, this 15 day of
January, 1996.

                                                      /s/ James A. Cohen
                                               ---------------------------------

                                                    /s/ Steven M. Grossman
                                               ---------------------------------

                                                       /s/ Hal B. Weiss
                                               ---------------------------------


                                               ---------------------------------
                                               As Committee Members As Aforesaid


                                      17


<PAGE>
                                                                  Exhibit 10.74d

                                SIXTH AMENDMENT
                                       OF
                 BEACH PRODUCTS (DIVISION OF PENN CORPORATION)
                           RETIREMENT SAVINGS PROGRAM

                  WHEREAS, this corporation maintains the Beach Products
(Division of Penn Corporation) Retirement Savings Program (the "plan"); and

                  WHEREAS, further amendment of the plan now is considered
desirable;

                  NOW, THEREFORE, IT IS RESOLVED that, by virtue and in exercise
of the power reserved to this corporation under subsection 10.1 of the plan, the
plan, as previously amended, be and it hereby is further amended in the
following particulars:

                  1.          By substituting the following for subsection 2.1
of the plan:

                  "2.1. Eligibility. Subject to the conditions and limitations
         of the plan, each employee in the collective bargaining agreement who
         was an active participant in the plan immediately prior to January 1,
         1996 will continue to participate in the plan on and after that date.
         Each other employee in the collective bargaining unit will be eligible
         to become a participant in the plan if he meets the following
         requirements:

                  (a)      He is actively employed in the collective bargaining
                           unit; and

<PAGE>

                  (b)      He has completed twelve months of continuous
                           employment (as defined in subsection 2.2) or, if the
                           employee was hired by the company before January 1,
                           1996, six months of continuous employment.

         Each employee who meets the requirements of subparagraphs (a) and (b)
         above will become a participant in the plan on the entry date specified
         in (c) or (d) below, whichever applies:

                  (c)      If the employee is hired by the company before
                           January 1, 1996, on the first January 1, April 1,
                           July 1 or October 1 (the 'quarterly entry date')
                           coincident with or next following the date he meets
                           the requirements of subparagraphs (a) and (b); or

                  (d)      If the employee is hired by the company on or after
                           January 1, 1996, on the first day of the calendar
                           month (the 'monthly entry date') coincident with or
                           next following the date he meets the requirements of

                           subparagraphs (a) and (b).

         Each employee will be notified of the date as of which he becomes a
         participant in the plan and will be furnished with a summary plan
         description in accordance with governmental rules and regulations. An
         employee who would be eligible to participate in the plan on the
         applicable quarterly entry date or monthly entry date except for the
         requirement of subparagraph 2.1(a) will become a participant on the
         date he satisfies the conditions for participation under such
         subparagraph but will not be eligible to make income deferral
         contributions (as defined in subsection 3.1) or voluntary participant
         contributions until the quarterly entry date or the monthly entry date,
         as the case may be, coincident with or next following the date he
         becomes a participant."

                                   2

<PAGE>

                  2.          By substituting the following for subparagraph
2.2(f) of the plan:

                  "(f)     In determining an employee's or participant's
                           continuous employment for an employee or participant
                           who incurs a one-year break in employment and is
                           reemployed by the company or a controlled group
                           member, continuous employment (both before and after
                           such one-year break in employment) will be taken into
                           account for plan purposes upon his reemployment,
                           except as follows:

                           (i)      If a former employee of the company who is
                                    not vested with respect to any portion of
                                    his employer contribution account balance or
                                    his matched employer contribution account
                                    balance, if any, is reemployed by the
                                    company or a controlled group member after
                                    he has incurred five consecutive one-year
                                    breaks in employment and if such consecutive
                                    one-year breaks in employment equal or
                                    exceed his years of continuous employment,
                                    his period of continuous employment with the
                                    company or controlled group members prior to
                                    such five consecutive one-year breaks in
                                    employment shall be disregarded for all
                                    purposes of the plan upon his reemployment,
                                    and such employee shall be treated as a new
                                    employee for all purposes of the plan. In no
                                    event shall a period of continuous
                                    employment after an employee has incurred
                                    five consecutive one-year breaks in
                                    employment be taken into account in
                                    determining the vested portion of his
                                    employer contribution account balance or his

                                    matched employer contribution account
                                    balance, if any, attributable to employment
                                    prior to such five consecutive one-year
                                    breaks in employment.

                                   3
<PAGE>

                           (ii)     A 'one-year break in employment' will be
                                    deemed to have occurred for each 12-month
                                    period commencing on the date of an
                                    employee's termination of employment, and on
                                    each anniversary thereof, during which such
                                    employee is not employed by the company or a
                                    controlled group member. In the case of a
                                    maternity or paternity absence (as defined
                                    below), an employee's termination of
                                    employment will not be deemed to have
                                    occurred until the first anniversary of the
                                    date of such absence. A 'maternity or
                                    paternity absence' means an employee's
                                    absence from work because of the pregnancy
                                    of the employee or birth of a child of the
                                    employee, the placement of a child with the
                                    employee in connection with the adoption of
                                    such child by the employee, or for purposes
                                    of caring for the child immediately
                                    following such birth or placement."

                  3.          By substituting the following for subsection 2.4
of the plan:

                  "2.4. Reemployed Former Participant. If a former participant
         in the plan is reemployed by the company, he will again become a
         participant in the plan on the date he meets the requirements of
         subparagraph 2.1(a) and will be eligible to make income deferral
         contributions under subsection 3.1 or voluntary participant
         contributions under subsection 4.1 on the monthly entry date (or, for
         former participants reemployed before 1996, the quarterly entry date)
         coincident with or next following the date he becomes a participant."

                  4.          By adding the following new subsection 2.6 to the
plan immediately following subsection 2.5 thereof:

                  "2.6. Transferred Participants. If a participant in the plan
         is transferred from

                                   4
<PAGE>

         employment covered by the plan to employment with a controlled group
         member that is a participating employer under any other defined
         contribution plan of a member of the controlled group, the
         participant's accounts under this plan shall be transferred to such

         other plan and shall thereafter be subject to all of the terms and
         conditions of such other plan. Conversely, if a participant in one of
         the afore-mentioned defined contribution plans is transferred to
         employment covered by this plan, such partici-pant's accounts under the
         other plan shall be transferred to this plan. Each of a participant's
         transferred accounts shall be combined with the like account
         established for the participant under sub-section 6.1 of this plan, and
         the combined total of each such account shall thereafter be subject to
         all of the terms and conditions of this plan, unless and until such
         participant's accounts are again transferred to one of the
         aforementioned plans. Each transfer of account balances under this
         subsection shall be made in accordance with Sections 401(a)(12) and
         414(l) of the Code and the regulations thereunder."

                  5.          By deleting the phrase "by writing filed with the
committee," from the first sentence of subsection 3.1 of the plan.

                  6.          By substituting the following sentences for the
last two sentences of subsection 3.1 of the plan:

         "A participant may elect to change the rate of his deferrals, or
         suspend or resume such deferrals, within the limits stated above, by
         making a new election. Each election under this subsection shall be
         made at such time, in such manner and in accordance with such rules as
         the committee shall determine, and shall be effective beginning with
         the first full pay period of any month, provided the participant has
         made a proper election before the fifteenth day of the preceding
         month."

                                   5
<PAGE>

                  7.          By adding the following new sentences to
subsection 3.2 of the plan immediately following the last sentence thereof:

         "Company contributions payable under this subsection may be paid in
         cash or in shares of common stock of Western Publishing Group, Inc.
         ('parent company shares'), or any combination thereof, as the company
         may elect. Notwithstanding the next preceding sentence, the company may
         not make a contribution in parent company shares under this subsection
         3.2 if such contribution would cause the aggregate fair market value of
         parent company shares allocated to participants' employer contribution
         accounts under subsection 6.4 to exceed ten percent of the fair market
         value of the total of such participants' employer contribution
         accounts."

                  8.          By substituting the following for the penultimate
sentence of subsection 4.3 of the plan:

         "Once each month, a participant may withdraw all or a portion of his
         participant contribution account."

                  9.          By substituting the following for clause (i) of
the first sentence of subsection 5.2 of the plan:


         "(i) payment of all of a participant's account balances is not made
         immediately following his termination date,"

                  10.         By substituting the following sentences for the
last sentence of subsection 5.2 of the plan:

         "If a participant described in (ii) or (iii) above subsequently meets
         the requirements for participation in the plan, he will become an
         active participant in the plan on the date he satisfies the
         requirements of subparagraph 2.1(a), and will be eligible to make

                                   6
<PAGE>

         income deferral contributions under subsection 3.1 or voluntary
         participant contributions under subsection 4.1 on the monthly entry
         date (or, for participants first hired before 1996, the quarterly entry
         date) coincident with or next following the date he becomes an active
         participant. If a participant described in (i) above is later
         reemployed, his subsequent participation will be determined in
         accordance with the provisions of subsection 2.4."

                  11.         By adding the following new subparagraph (e) to
subsection 6.1 of the plan immediately following subparagraph (d) thereof:

                  "(e)     Matched Employer Contribution Account. This account
                           will reflect his matched employer contribution
                           account, if any, transferred to the plan under
                           subsection 2.6, and the income, losses, appreciation
                           and depreciation attributable thereto subsequent to
                           the date of transfer."

                  12.         By substituting the following for the first
sentence of subsection 6.2:

         "A 'regular accounting date' shall occur on each business day."

                  13.         By substituting the following for subsections 6.3
and 6.4 of the plan:

                  "6.3. Valuation of Participants' Accounts. Pursuant to rules
         established by the committee and applied on a uniform and
         nondiscriminatory basis, participants' accounts will be valued on each
         accounting date to reflect the fair market value (as determined by the
         trustee) of the various investment funds as of such date, including
         adjustments to reflect any distributions (including withdrawals and
         loans), contributions, rollovers, transfers between

                                   7
<PAGE>

         investment funds, income, losses, appreciation, or depreciation with
         respect to such accounts since the previous accounting date.


                  6.4. Allocation of Company Contributions and Forfeitures. As
         soon as administratively possible after the end of the plan year, the
         company's contribution, if any, under subsection 3.2 of the plan for
         the plan year, will be allocated and credited to the employer
         contribution accounts of participants who were employed by the company
         during that plan year (excluding participants who resigned or were
         dismissed during that year under subparagraph 5.1(e)), pro rata,
         according to the adjusted compensation paid to such participants,
         respectively, by the company during that year."

                  14.         By substituting the following for subsection 6.7
of the plan:

                  "6.7. Investment Funds. The committee may designate in its
         discretion one or more funds for the investment of participants'
         accounts. One such investment fund shall be designated as the Parent
         Company Stock Fund, which fund will be invested solely in parent
         company shares. The committee, in its discretion, may from time to time
         designate or establish new investment funds or eliminate existing
         investment funds for investment purposes under the plan. Each of the
         investment funds established under this subsection shall comply with
         the investment guidelines set forth in the Investment Policy Statement
         issued by the committee, which Investment Policy Statement (and any
         subsequent Statement that modifies or replaces it, as determined by the
         committee from time to time) is incorporated herein by reference. If
         employer contributions are not made in parent company stock, such
         contributions will be invested in accordance with the participant's
         election under subsection 6.8."

                  15.         By adding the following new subsection 6.8 to the
plan immediately following subsection 6.7 thereof:

                                   8
<PAGE>

                  "6.8. Investment Fund Elections. Each participant may elect,
         subject to the following provisions, to have a portion or all of his
         accounts invested in one or more of the investment funds, subject to
         the following requirements:

                  (a)      Once in each calendar quarter, a participant may make
                           an investment election with respect to future
                           contributions to be made by him or on his behalf.
                           Notwithstanding the next preceding sentence, if the
                           company elects to make company contributions under
                           subsection 3.2 in the form of parent company shares,
                           such contributions shall be invested in the Parent
                           Company Stock Fund unless and until the participant
                           makes an election to transfer such amounts in
                           accordance with subparagraph (d) below.

                  (b)      Each investment election under (a) above shall be
                           effective as soon as administratively possible after

                           the election has been made, and shall be subject to
                           the provisions of subparagraph (c) below. If no new
                           election is made by a participant, all future
                           contributions will be invested in accordance with the
                           participant's last election under (a) above or, if
                           there is no prior election, in the same percentages
                           as such participant's accounts are invested under (d)
                           below.

                  (c)      Each election under this subsection shall be made in
                           increments of 10 percent, in accordance with such
                           rules as the committee determines.

                  (d)      Once in each calendar quarter, a participant may
                           elect to have a portion or all of the amounts
                           previously credited to his accounts transferred among
                           any available investment funds. Such an election
                           shall be effective as soon as

                                   9
<PAGE>

                           administratively possible after the election has
                           been made; and shall be subject to the provisions
                           of subparagraph (c) above. Notwithstanding the
                           foregoing, when a company contribution under
                           subsection 3.2 is made in the form of parent company
                           shares, each participant may make an additional
                           investment election during the plan year to
                           transfer all or a portion of the company
                           contribution from the Parent Company Stock Fund to
                           any of the other investment funds.

                  (e)      Notwithstanding the foregoing, any elections by a
                           participant who is an officer or director of Western
                           Publishing Group, Inc. or a significant subsidiary
                           with respect to contri-butions to or withdrawals
                           from, and elections to transfer amounts between the
                           Parent Company Stock Fund and any other fund, may be
                           limited in accordance with any regulations issued by
                           the Securities and Exchange Commission under Section
                           16 of the Securities Exchange Act of 1934.

                  16.        By adding the following new subsection 6.9 to the
plan immediately following subsection 6.8 thereof:

                  "6.9. Voting and Tendering of Parent Company Shares. The
         voting of parent company shares held in the trust, and if a tender
         offer is made for parent company shares, the tendering of such shares,
         shall be subject to the provisions of the Employee Retirement Income
         Security Act of 1974 ('ERISA') and the following provisions, to the
         extent such provisions are not inconsistent with ERISA:

                  (a)      Voting of parent company shares. With respect to each

                           participant who has an interest in the Parent Company
                           Stock Fund, the trustee shall provide a copy of the
                           notice and proxy statement for each meeting of the
                           holders of common stock issued by

                                  10
<PAGE>

                           Western Publishing Group, Inc., together with an
                           appropriate form for the participant's use in
                           instructing the trustee with respect to the voting
                           of parent company shares that, at the record date
                           for the determination of the shareholders entitled
                           to such notice, and to vote at, such meeting, are
                           allocable to such participant under the Parent
                           Company Stock Fund as of such date. If a
                           participant furnishes timely instructions to the
                           trustee, the trustee (in person or by proxy) shall
                           vote the parent company shares (including fractional
                           shares) allocable to such participant in the Parent
                           Company Stock Fund in accordance with the directions
                           of the participant. Parent company shares allocable
                           to participants in the Parent Company Stock Fund for
                           which timely voting instructions are not received by
                           the trustee shall be voted by the trustee as directed
                           by the committee.

                  (b)      Tendering of parent company shares. The trustee shall
                           furnish to each participant who has an interest in
                           the Parent Company Stock Fund notice of any tender
                           offer for, or a request or invitation for tenders of,
                           parent company shares made to the trustee. The
                           trustee shall request from each such participant
                           instructions as to the tendering of parent company
                           shares that are allocable to such participant under
                           the Parent Company Stock Fund. For this purpose, the
                           trustee shall provide participants with a reasonable
                           period of time in which they may consider any such
                           tender offer for, or request or invitation for
                           tenders of, parent company shares made to the
                           trustee. The trustee shall tender parent company
                           shares that are allocable to such participant under
                           the Parent Company Stock Fund as to which the trustee
                           has received instructions to tender from participants
                           within the time specified by the trustee. Parent
                           company shares that are allocable to a participant
                           under the Parent Company Stock Fund as to which the

                                  11
<PAGE>
                           trustee has not received instructions from
                           participants shall not be tendered.

                  (c)      Appointment of fiduciary. The committee shall be

                           designated, under Section 404(c) of ERISA, as the
                           fiduciary responsible for ensuring that (i) the
                           procedures adopted by the plan administrator with
                           respect to the exercise of the foregoing voting and
                           tender rights are sufficient to safeguard the
                           confidentiality of information related to such
                           exercise; (ii) such procedures are being followed by
                           the plan administrator; and (iii) an independent
                           fiduciary is appointed whenever the committee deems
                           it appropriate for the proper exercise of the
                           foregoing voting and tender rights."

                  17.         By substituting the word "on" for the phrase "as
at the accounting date coincident with or next following" where the latter
occurs in the last sentence of subsection 7.1 of the plan.

                  18.         By substituting the following for that portion of
subsection 7.2 of the plan that precedes the vesting schedule contained therein:

                  "7.2. Resignation or Dismissal. In the case of any participant
         who resigns or is dismissed before retirement under subparagraph
         5.1(a), (b) or (c), any income deferral contributions or participant
         contributions made by him previously but not credited to his
         appropriate account will be returned to him and the balances in his
         income deferral contribution account, participant contribution account
         and prior plan account, if any, on his termination date (after all
         adjustments required under the plan as of that date have been made)
         shall be nonforfeitable and shall be distributable to him under
         subsection 7.4 along with the vested balances in his employer

                                  12
<PAGE>

         contribution account and his matched employer contribution account, if
         any, on his termination date (after all adjustments required under the
         plan as of that date have been made) determined in accordance with the
         following schedule:"

                  19.         By substituting the following for subsection 7.3
of the plan:

                  "7.3. Forfeitures. The amount by which a participant's
         employer contribution account and matched employer contribution
         account, if any, are reduced under subsection 7.2 shall be treated as a
         'forfeiture' on the earlier of the date of distribution of such
         participant's account balances or the date such participant incurs five
         consecutive one-year breaks in employment. Prior to that date, such
         accounts will continue to be adjusted pursuant to the provisions of
         subsection 6.3. Forfeitures attributable to a participant's employer
         contribution account and matched employer contribution account, if any,
         will be credited to the employer contribution accounts of other
         participants in accordance with subsection 6.4 as soon as
         administratively possible after the end of the plan year in which such
         forfeiture occurs. If a participant is reemployed by the company or

         controlled group member before he incurs five consecutive one-year
         breaks in employment, any forfeitures attributable to such participant
         shall be recredited to such participant's appropriate account(s) as
         soon as administratively possible following such participant's
         reemployment if the participant repays the total amount of any previous
         distribution attributable to his employer contribution account and his
         matched employer contribution account, if any, within five years of his
         date of reemployment. Such participant's employer contribution account
         and matched employer contribution account, if any, shall be recredited
         from current unallocated forfeitures or, to the extent there are
         insufficient unallocated forfeitures for this purpose, from
         supplemental employer contributions necessary to restore such amount.
         The actual amount restored to such participant's account shall be the
         amount of such forfeitures, without investment adjustments."

                                  13
<PAGE>

                  20.         By substituting the following for the final
sentence of subparagraph 7.4(a)(ii) of the plan:

         "Such spouse may elect, in accordance with such procedures as the
         committee may establish, to have any amounts payable to the spouse paid
         in a lump sum."

                  21.         By deleting the word "written" from subparagraph
7.4(a)(v)(4) of the plan and from the second sentence of subsection 7.5 of the
plan.

                  22.         By substituting the following for the first
sentence of subparagraph 7.10(a) of the plan:

         "Subject to the provisions of this subsection, each participant may
         borrow from his accounts (other than his employer contribution account
         and his matched employer contribution account, if any) for general
         purposes or for residential purposes by making application to the
         trustee and recordkeeper requesting such loan."

                  23.         By substituting the following for clause (iii) of
subparagraph 7.10(b) of the plan:

         "(iii) the sum of a participant's income deferral contribution account,
         participant contribution account, and prior plan account (excluding any
         amounts in such account attributable to the Western IRA Plan)."

                  24.         By substituting the following for the last
sentence of subparagraph 7.10(d) of the plan:

         "Amounts repaid by the participant will be recredited to the
         participant's accounts and investment funds in

                                  14
<PAGE>


         the same ratio that such participant's accounts are invested under
         subparagraph 6.8(d) of the plan at the time of repayment."

                  25.         By substituting the following for subparagraph
7.10(f) of the plan:

                  "(f)     Interest paid by a participant on a loan made to him
                           under this subsection 7.10 shall be credited to the
                           accounts of the participant as soon as
                           administratively possible after such interest payment
                           was made."

                  26.         By adding the following new subparagraph 7.10(h)
to the plan immediately following subparagraph 7.10(g) thereof:

                  "(h)     For loans initiated on or after April 1, 1996, there
                           shall be charges for setting up the loan, which
                           charges shall be assessed against the borrowing
                           participant's loan proceeds. There also shall be
                           annual maintenance charges, which charges shall be
                           applied to reduce the borrowing participant's
                           accounts on a pro rata basis. The committee shall
                           determine reasonable amounts for such charges from
                           time to time."

                  27.         By deleting the phrase "in writing" from the third
sentence of subsection 7.12 of the plan.

                  28.         By substituting the following for the penultimate
sentence of subsection 7.12 of the plan:

         "Each such election shall be made at such time and in such manner as
         the committee shall determine and shall be effective in accordance with
         such rules as the committee may establish from time to time."

                                  15

<PAGE>

                  29.         By substituting the following sentences for the
final sentence of Section 8 of the plan:

         "Any accounts transferred to this plan in accordance with the
         provisions of subsection 2.6 shall also be subject to the provisions of
         Section 6. Withdrawals of any portion of a participant's prior plan
         account will not be permitted prior to distribution in accordance with
         Section 6 of the plan, unless such amounts are attributable to such
         participant's participation in the Western Publishing Company
         Employees' Savings and Security Plan or the Western IRA Plan, or unless
         such amounts are attributable to rollover amounts or transferred
         amounts as described in the first sentence of this Section 8. A
         participant may make such a withdrawal once each month."

                  30.         By substituting the phrase "up to $150,000" for

the phrase "up to $200,000" where the latter phrase occurs in subsection 12.5 of
the plan.

                  31.         By deleting subsection 12.6 of the plan and by
renumbering subsections 12.7 and 12.8 as subsections 12.6 and 12.7,
respectively.

                  IT IS FURTHER RESOLVED that particulars 24, 30 and 31 above
shall be effective as of January 1, 1994; particulars 7 and 19 shall be
effective December 31, 1995; particulars 1 through 3, 10, 11, 18, 19 and 23
above shall be effective January 1, 1996; and the remaining particulars shall be
effective April 1, 1996.

                                  16
<PAGE>

                                 * * *

                  I, James A. Cohen, Secretary of Penn Corporation, hereby
certify that the foregoing is a correct copy of a resolution duly adopted by the
Board of Directors of said corporation on January 15, 1996, and that said
resolution has not been changed or repealed.

                  Dated this 15 day of January, 1996.

                                                       /s/ James A. Cohen
                                                --------------------------------
                                                     Secretary as Aforesaid

                                                        (Corporate Seal)

                                     * * *

                  The undersigned, as committee members under the Beach Products
(Division of Penn Corporation) Retirement Savings Program, hereby acknowledge
receipt of a certified copy of the foregoing amendment and hereby consent
thereto, this 15 day of January, 1996.

                                                      /s/ James A. Cohen
                                               ---------------------------------

                                                    /s/ Steven M. Grossman
                                               ---------------------------------

                                                       /s/ Hal B. Weiss
                                               ---------------------------------


                                               ---------------------------------
                                               As Committee Members As Aforesaid

                                  17


<PAGE>
                                                                   Exhibit 10.86
By Hand

                                                    As of May 9, 1995

Mr. John Moore
50 Central Park West
Apartment 3-B
New York, New York 10023

Dear John:

                  We are pleased to offer you the executive position of
President and CEO of Western Publishing Company, Inc. (WPC). This letter
agreement sets forth our mutual understanding of the essential terms of your
employment.

1. Title, Scope of Duties. President and chief executive officer of WPC, based
in Racine, Wisconsin, with senior executive responsibility for all aspects of
that company's day-to-day operations. Also, you will be nominated at the
upcoming annual stockholders meeting to serve as a member of the Board of
Directors of Western Publishing Group, Inc. (WPGI).

                  As of your start date the Office of the President of WPC will
 be officially disbanded and the four Senior Vice Presidents will become your
 direct reports. During a transition period, spanning the next three months, the
 former members of the Office of the President (including me) will meet with you
 regularly to review current major issues, revise and finalize the budget for
 the current fiscal year, and plan future strategy with the objective of
 returning WPC to solid profitability (15% to 20% operating profit margin) and
 sustainable sales growth (10% to 15% annually).

                  As President of WPC you will report directly to me as Chairman
and CEO of WPGI. Realizing that it is difficult to delineate the precise details
of our relationship, we have discussed some of my key areas of concern and
focus. These include: personnel decisions for vice president level and above;
designing and monitoring a budget and capital expenditure plan which lead to
attainment of our profitability and sales growth goals; eliminating waste and
inefficiencies in all aspects of WPC's operations, but particularly in product
development, manufacturing and distribution; and cultivating and maintaining
contact with key WPC relationships such as licensors and customers.

<PAGE>

                  While it is my intention to stay apprised of your progress,
intentions and activities in these key areas, as you know it is also my
objective to reverse the degree of day-to-day involvement I have had over the
past year in WPC's management. I am confident, based on our discussions to date,
that we will be able to forge a mutually beneficial partnership which fully
utilizes our respective skills and attains our objectives and aspirations for
WPC.

2. Term; Extensions. Commencing May 29, 1995 and extending until May 31, 1998,
with one-year evergreen renewals thereafter assuming neither party has given
notice of termination within six months of the ending date of any such term.


3. Salary and Bonus. $415,000 per year, payable in accordance with WPC's
customary policies for senior executives and subject to annual review (and
increase) based on those policies. You will participate in WPC's Management
Incentive Plan and be eligible for bonuses in accordance with the provisions of
that plan or its successor plans. At the end of your first year of employment
you will receive a guaranteed bonus payment of at least $200,000. At the end of
your fifth year of employment, you will receive a bonus payment of $75,000 (in
addition to any other bonus amount you might otherwise be entitled to) if the
price of the Company's common stock is not trading above $14.00 per share at
that time.

4. Stock Options. A grant of options to purchase 300,000 shares of WPGI common
stock, upon the endorsement of the Stock Option Committee of the Board of
Directors. These options will be governed by the general terms and conditions of
options granted under WPGI's Stock Option Plan, along with the following terms
relating to exercise price and vesting schedule:

Employment    Exercise    # of Shares    Exercise    # of Shares    Total Share
Year (End)      Price       Vesting        Price       Vesting        Vesting
- - ----------    --------    -----------    --------    -----------    -----------
    1           $9.50        30,000       $13.50        30,000         60,000
    2           $9.50        30,000       $13.50        30,000         60,000
    3           39.50        30,000       $13.50        30,000         60,000
    4           $9.50        30,000       $13.50        30,000         60,000
    5           $9.50        30,000       $13.50        30,000         60,000
                                                                      -------
                                                                      300,000

5. Benefits. You will be entitled to participate in all of the current and
future benefits and perquisites made available to senior executives of WPC in
accordance with company policies, including those relating to relocation,
health, disability, life insurance, pension, country club and entertainment.

<PAGE>


6. Termination by WPC. In the event WPC terminates your employment for any
reason other than "cause", you will receive (i) base salary continuation for
twelve months, and (ii) the pro-rata share of any bonus which would have been
earned by the end of that year under the Management Incentive Plan assuming your
employment had not been terminated. If within this salary continuation period
you obtain other employment, WPC's obligation to pay your base salary would be
reduced by fifty percent of the new compensation earned over the balance of that
period.

7. Termination in the Event of a Change of Control. If a "change of control"
occurs, and (i) within six months of that event you elect to terminate your
employment for "good reason", or (ii) within eighteen months of that event WPGI
terminates your employment for any reason (including by WPC giving notice under
Section 2 that it will not renew for an evergreen term), you will receive 24
months of base salary continuation. Furthermore, upon the occurrence of a change
of control the WPGI options described in Section 4 would accelerate so that the
entire 300,000 share grant would become immediately vested at the exercise
prices scheduled above, and the period within which you may exercise those
options shall be extended to two years regardless of the fact that you might no
longer be an employee of WPGI.


Recognizing that payments which should be made to you in the event of a change
of control may qualify as "excess parachute payments" under Section 280G of the
Internal Revenue Code of 1986, as amended, the parties agree to adjust, reduce
or eliminate such payments so as to avoid any taxation under Section 4999 of the
Code.

8. Definitions. "Cause" means (i) your willful and continued failure or
disability to substantially perform your duties, (ii) insubordination, or
willful failure to execute company plans and/or strategies, (iii) acts of
dishonesty resulting or intending to result in personal gain or enrichment at
the expense of WPGI (or its subsidiaries), or (iv) conviction for a felony

                  "Change of control" means (i) the sale, merger, consolidation
or any other extraordinary corporate transaction(s) involving WPGI or WPC which
results in the then common stockholders of WPGI owning less than 50% of the
common equity of the resulting company or its parent, or (ii) a change in
composition of the Board of Directors of WPGI as the result of a proxy contest,
corporate transaction or other agreement which results in the replacement,
elimination or increase in membership such that the board members in office just
prior to that event cease to constitute a majority of the new board.

<PAGE>


                   "Good reason" means (i) a change in location of employment
outside a 75 mile radius from Racine, Wisconsin, (ii) a material change in the
nature and scope of authority and duties from those exercised or performed just
prior to the change of control, or (iii) a reduction in total compensation from
what was in effect just prior to the change of control.

                   If you agree that this letter agreement establishes the basic
elements and provisions of your employment by WPC, please signify your
acceptance by signing below and returning a copy to me.

                                          Sincerely,

                                          /s/ Richard A. Bernstein
                                          Richard A. Bernstein

Agreed to and Accepted
   as of the date first
   written above

/s/ John Moore
John Moore



<PAGE>
                                                                  Exhibit 10.86a

                                              February 6, 1996

Mr. John Moore
3329 Michigan Boulevard
Racine, Wisconsin 53402

                                                   RE: Resignation

Dear John:

Pursuant to our prior conversations, I acknowledge receipt and acceptance of
your resignation, effective January 26, 1996, from your employment position with
Western Publishing Company, Inc. and its subsidiaries (collectively, the
"Company"). By your countersignature of the enclosed duplicate original of this
letter agreement and the return thereof to the undersigned, you will acknowledge
your acceptance of the within terms and conditions which apply to such
resignation.

1. Agreement of May 1, 1995. (the "Employment Agreement"). You hereby recognize
that your resignation is being offered and accepted with the knowledge on your
part of a possible impending "change of control", as such term is defined in the
Employment Agreement. Your release of the Company and others pursuant to
Paragraph 10 below is hereby acknowledged by you to include, without limitation,
any claim you might have for change of control benefits, salary beyond January
26, 1996, guaranteed or other bonus payments, and other benefits and perquisites
available to senior executives of the Company payable after such date and as the
same may be described in the Employment Agreement. The Company hereby
acknowledges that you will use your best efforts to have your now-current
employer fund your liability to the Company pursuant to that certain Employee
Reimbursement Agreement by and between you and the Company dated May 30, 1995,
but that failing agreement by Mindscape, Inc. to accept this liability, you
shall not be personally liable for any portion of the expense thereof.

2. Stock Options. Effective January 25, 1996, all stock options previously
granted to you and remaining outstanding as indicated in your existing Stock
Option Certificate (the "Option Agreement") are canceled. Simultaneously with
such cancellation, and with the already received approval of the Stock Option
Committee of the Board of Directors of Western Publishing Group, Inc. ("Group"),
a new Stock Option Certificate (the "New Certificate") will be issued to you in
a form identical to the Option Agreement in all material respects except; (i)
the New Certificate shall provide that the options shall vest immediately; and
(ii) the New

<PAGE>

Certificate shall allow you to exercise all or any portion of such
option rights on or before May 30, 1997. The New Certificate will be delivered
to you within five business days of the full execution of this agreement, but
shall be deemed immediately effective. Neither your resignation nor the issuance
of the New Certificate shall relieve you of your continuing obligations to
report your trading of such options and the derivative shares thereto on the

appropriate forms issued from time to time by the Securities and Exchange
Commission for the period prescribed by law.

3. Other Benefits. In lieu of all other benefits which may otherwise be due you,
the Company hereby agrees to provide you with only the benefits required by law,
including, without limitation, those described on the attached letter dated
February 6, 1996 from Patrick A. Hoffman, the Company's Director of Corporate
Benefits.

4. Vacation. You hereby agree that you shall be due no payments for accrued
vacation pay.

5. Non-Compete and Co-Operation. In consideration of the Company's execution
hereof, you agree that during the twenty-four (24) month period commencing with
January 26, 1996 (the "Non-Compete Period"), you shall not, without the
Company's express prior written consent, directly or indirectly, either as an
employee, employer, consultant, agent, owner, lender or in any other individual
or representative capacity, engage in the business of commercial printing
services or the publication, development, distribution, sale or marketing of
children's books or puzzles or children's toys with a significant element of
publishing or printing attendant thereto, or any other product similar to those
produced by the Company and intended primarily to provide entertainment for, or
education of children. Further, neither you nor any of your successor employers
will solicit or induce any Company employee or consultant to leave their
employment or terminate their relationship with the Company during the
twenty-four (24) month period commencing with the effective date of your
resignation. Notwithstanding the above, the Company hereby acknowledges that
during the Non-Compete Period you will, as part of your normal day-to-day duties
with Mindscape, Inc., participate in the publication, distribution, sale and/or
marketing of certain children's products that are in distribution by Mindscape,
or by parent and/or sister subsidiary companies as of February 6, 1996. Your
participation in activities involving

<PAGE>

properties already in distribution will not constitute a violation of this
paragraph 5.

6. Trade Secrets and Proprietary Information. You agree that you will not
hereafter disclose to anyone other than Company representatives, nor use in any
way, the Company's trade secrets, records, processes, including without
limitation, manufacturing processes, compilations of information,
specifications, customer lists, product or product development information,
marketing plans or any other confidential information or knowledge pertaining to
the Company's business, or that of any of its affiliates or subsidiaries,
obtained by you during your employment with the Company. You further represent
that you will promptly return all Company equipment, documents and records in
your possession. Nothing in this agreement shall be deemed to abridge or remove
any of the Company's rights or your duties, arising by operation of law or a
prior written agreement signed by you regarding non-disclosure of such trade
secrets or confidential information. Further, you and the Company agree neither
will disparage the other in any manner.

7. Injunctive Relief. You agree that any breach by you of the covenants

contained in this agreement will result in material, irreparable and continuing
injury to the Company for which there is no adequate remedy at law and,
therefore, entitling it to injunctive relief without the necessity of posting a
bond or other security including, but not limited to, a temporary restraining
order, preliminary injunction and a permanent injunction restraining you from
engaging in activities prohibited hereby. If a court determines that injunctive
relief is appropriate, then you acknowledge that the duration of such injunctive
relief may be extended by the court beyond the original dates stated in this
agreement. Nothing herein shall be construed to prohibit the Company from
availing itself of any other remedy and all remedies available to it are
cumulative. It is further agreed that, upon the breach of any covenant of this
agreement by you, the Company shall have the right to immediately revoke any or
all of the stock options outstanding under the New Certificate.

8. Confidentiality. You agree that this letter agreement and all its terms and
provisions are strictly confidential and shall not be divulged or disclosed in
any way to any person other than your spouse, legal counsel or your successor
employers ("New Employer") if you so desire, and that you will protect the
confidentiality of the agreement in all regards. Should you choose to divulge
the terms and conditions of this agreement to

<PAGE>

your spouse, legal counsel or New Employer, you shall insure that they will be
similarly bound to protect its confidentiality. A breach of this paragraph by
your spouse, counsel or New Employer, shall be considered a breach by you. These
provisions regarding confidentiality shall not apply to those disclosures you
are obligated to make pursuant to subpoena or similar process issued by a court,
administrative body or similar tribunal of appropriate jurisdiction in
connection with an action or proceeding pending before it, so long as you
promptly advise us of such subpoena or inquiry so as to provide us with the
opportunity to seek a protective order.

9. Other Claims. You represent that you have not filed any pending complaint,
charge, claim or grievance against the Company with any local, state or federal
agency, court or commission, that you will not do so at any time hereinafter,
and that if any agency, commission or court assumes jurisdiction of any such
complaint or charge on your behalf, you will request that agency, commission or
court to dismiss such proceeding.

10. Release. As a material inducement to the Company and you to enter into this
agreement, you and the Company hereby irrevocably and unconditionally release,
acquit and forever discharge the other and its respective successors, assigns,
agents, directors, officers, employees, representatives, divisions, departments,
parent corporation and affiliates, if any, and all other persons acting by,
through, or in concert with any of them (collectively "Releasees") from any and
all charges, complaints, claims, liabilities, obligations, promises, agreements,
actions, damages, expenses (including attorneys' fees and costs actually
incurred), or rights of any and every kind or nature, accrued or unaccrued,
known or unknown, which either may have or claim to have against the Releasees
arising from your employment by the Company other than those continuing
obligations explicitly set forth herein. This release pertains to but is in no
way limited to all claims you may make for benefits under the Employment
Agreement. This release further pertains to but is no way limited to rights and

claims under the Age Discrimination In Employment Act of 1967 (29 U.S.C. 
Section 621 et.seq.), the Wisconsin Fair Employment Act, Title VII of the 
Civil Rights Act and the American With Disabilities Act.

11. Successors and Assigns. This agreement shall be binding upon you and upon
your heirs, administrators, executors, successors and assigns and shall inure to
the benefit of the Releasees and to their heirs, administrators,
representatives, executors, successors and assigns.

<PAGE>

12. Indemnity. As a further material inducement to each party to enter into this
agreement, each hereby agrees to indemnify and hold the other party and all of
the Releasees harmless from and against any and all loss, cost, damage or
expense, including without limitation, reasonable attorneys' fees incurred by
Releasees, arising directly or indirectly out of the breach of this agreement.

13. Construction and Venue. This letter agreement is to be interpreted under the
laws of the State of New York, except without regard to such State's conflict of
laws provisions. The parties hereto hereby agree to litigate any dispute
pertaining to this letter agreement or the Employment Agreement or any other
matter concerning your employment by the Company in the Federal District Court
for the Southern District of New York or, should you hereafter become a resident
of the State of New York, in the Supreme Court for the County of New York, State
of New York.

14. Entire Agreement. The parties understand and agree that this agreement is
final and binding and constitutes the complete and exclusive statement of the
terms and conditions of the severance of your employment position with the
Company, that no representations or commitments were made by the parties to
induce this agreement other than as expressly set forth herein and that this
agreement is fully understood by the parties. You further represent that you
have had the opportunity and time to consult with legal counsel concerning the
provisions of this agreement and that you have been given twenty-one (21) days
within which to execute the agreement. This agreement may not be modified or
supplemented except by subsequent written agreement by the parties hereto.

15. Severability. In the event that any provision of this agreement shall be
found by a court of competent jurisdiction to be invalid or unenforceable, such
court shall exercise its discretion in reforming such provision to the end that
you shall be subject to covenants that are reasonable under the circumstances
and enforceable by the Company, and it is the agreed-upon intent of the parties
hereto that all remaining provisions of the agreement shall remain in full force
and effect to the maximum extent permitted.

16. Ambiguities and Captions. Should a tribunal of competent jurisdiction
determine that any ambiguities exist in this agreement, the agreement shall be
interpreted as if each party had

<PAGE>

an equal hand in the drafting hereof. Captions are to be interpreted as supplied
for the convenience of the parties with no effect on the meaning of this
agreement or any part thereof.


17. Acknowledgement. You acknowledge that you have carefully read this document,
that a copy of the document was available to you prior to execution, that you
know and understand the provisions of 

<PAGE>
the document and that you have signed the document as your own free act
and deed.



         IN WITNESS WHEREOF, the parties herein executed this agreement as of
the date appearing next to their signatures.

                       Western Publishing Company, Inc.

Date: 2/6/96                 By: /s/ Dale C. Gordon
                                 ------------------------------
                                 Dale C. Gordon, Vice President
                                 and General Counsel

           CAUTION; THIS IS A RELEASE. CONSULT WITH AN ATTORNEY AND
             READ IT BEFORE SIGNING. THIS AGREEMENT MAY BE REVOKED
                IN WRITING BY YOU WITHIN SEVEN (7) DAYS OF YOUR
                           EXECUTION OF THE DOCUMENT

                                      /s/ John Moore
                              ---------------------------------
                                        John Moore

                              Dated: 2/29/96

State of California )
                    ) ss.
County of Marin     )

         On this 29th day of February, 1996, John Moore appeared before me and,
after being duly sworn, did say that he acknowledge this instrument to be his
voluntary act.
                                       
                                        Megan Michele Samuelsen
                                       ---------------------------
                                       Notary Public for Mindscape
                                       My Commission: 1083878


<PAGE>
                                                                  Exhibit 10.86b

                                                     February 7, 1996

Mr. John F. Moore
3329 Michigan Boulevard
Racine, Wisconsin  53402

Dear John:

         Reference is made to that certain letter dated February 6, 1996
executed by both you and myself ("the Letter Agreement"). By your
countersignature of the enclosed duplicate original below, you will indicate
your approval of the within amendment to the Letter Agreement. All capitalized
terms used herein shall have the meanings ascribed to them in the Letter
Agreement unless otherwise indicated.

         1. Change of Dates. In acknowledgment of the typographical errors made
in the Letter Agreement, you hereby agree that the date of January 19, 1996,
used in line 2 of the first page of the Letter Agreement, line 8 of paragraph 1
of the Letter Agreement, and line 3 of paragraph 5 of the Letter Agreement is
hereby changed in each case to January 26, 1996. You also agree, that due to a
further typographical error, the date of January 19, 1996 in the first line of
paragraph 2 of the Letter Agreement is hereby changed to January 25, 1996.

         2. Other Terms. All other terms and conditions of the Letter Agreement
not explicitly revised in this Amendment shall remain in full force and effect.

                                     Very truly yours,

                                     WESTERN PUBLISHING COMPANY, INC.

                                     /s/ Dale C. Gordon
                                     Dale C. Gordon
                                     Vice President and General Counsel

Agreed this 7th day of February, 1996.

By: /s/ John F. Moore
    John F. Moore



<PAGE>
                                                                  Exhibit 10.98a

                                               18 December 1995

Western Publishing Company, Inc.
c/o Western Publishing Group, Inc.
444 Madison Avenue, Suite 601
New York, New York  10022

Attention:   Mr. Steven M. Grossman
             Executive Vice President

                      First Amendment to Credit Agreement

Ladies and Gentlemen:

         We refer you to that certain Credit Agreement dated September 29, 1995
between Western Publishing Company, Inc. and Heller Financial, Inc. (the "Credit
Agreement"). All capitalized terms utilized but not defined in this First
Amendment to Credit Agreement shall have the meanings given them in the Credit
Agreement. For valuable consideration, the receipt and sufficiency of which is
hereby acknowledged, Borrower and Heller hereby agree as follows:

1. For the purposes of that certain Lender Guaranty issued by Heller to Chemical
   Bank, dated December 18, 1995 and accepted by Chemical Bank on December 27,
   1995 (the "Letters of Credit Guaranty to Chemical"), and only for the
   purposes of the Letters of Credit Guaranty to Chemical, the sentence which
   reads "... Thereafter, letters of credit may be issued by the bank if it
   promptly gives notice to Heller. ...." contained in Section 1.1(B) of the
   Credit Agreement shall not apply to the Letters of Credit Guaranty to
   Chemical.

2. Section 1.6 of the Credit Agreement is hereby amended to the effect that the
   third sentence of Section 1.6 is deleted and replaced by the following text:

         "... Within fifteen (15) days of the first of each calendar month,
         Heller shall provide a statement to Borrower for its loan account
         setting forth the principal of each account and interest due
         thereon. ..."

<PAGE>

         Except as specifically modified or amended by this First Amendment to
Credit Agreement, all of the terms and conditions contained in the Credit
Agreement shall continue to remain in full force and effect.

         If the foregoing correctly sets forth Borrower's and Heller's
understanding, please execute this First Amendment to Credit Agreement in the
spaces provide below and return such fully executed First Amendment to Credit
Agreement to Heller to the attention of the undersigned as soon as possible.

                                             Very truly yours,

                                             HELLER FINANCIAL, INC.

                                             By: /s/ John D Calabro
                                                 John D. Calabro
                                                 Senior Vice President

CONSENTED AND AGREED TO
this 26th day of December, 1995

WESTERN PUBLISHING COMPANY, INC.

By: /s/ Steven M. Grossman
    Steven M. Grossman
    Executive Vice President

JDC:BPB:df


<TABLE> <S> <C>


<ARTICLE> 5

<LEGEND>
This schedule contains summary financial information extracted from Western
Publishing Group, Inc. and Subsidiaries Consolidated Financial Statements as of
and for the year ended February 3, 1996 and is qualified in its entirety by
reference to such financial statements.
</LEGEND>

<MULTIPLIER> 1000
       
<S>                           <C>
<PERIOD-TYPE>                 YEAR
<FISCAL-YEAR-END>             FEB-03-1996
<PERIOD-END>                  FEB-03-1996
<CASH>                        45,223
<SECURITIES>                  0
<RECEIVABLES>                 68,037
<ALLOWANCES>                  7,004
<INVENTORY>                   84,354
<CURRENT-ASSETS>              223,023
<PP&E>                        134,016
<DEPRECIATION>                58,566
<TOTAL-ASSETS>                321,965
<CURRENT-LIABILITIES>         57,714
<BONDS>                       149,845
         9,985
                   0
<COMMON>                      219
<OTHER-SE>                    74,149
<TOTAL-LIABILITY-AND-EQUITY>  321,965
<SALES>                       369,572
<TOTAL-REVENUES>              374,257
<CGS>                         281,392
<TOTAL-COSTS>                 129,020
<OTHER-EXPENSES>              0
<LOSS-PROVISION>              1,440
<INTEREST-EXPENSE>            12,859
<INCOME-PRETAX>               (55,715)
<INCOME-TAX>                  11,332
<INCOME-CONTINUING>           (67,047)
<DISCONTINUED>                0
<EXTRAORDINARY>               0
<CHANGES>                     0
<NET-INCOME>                  (67,047)
<EPS-PRIMARY>                 (3.23)
<EPS-DILUTED>                 0
        

</TABLE>


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