GOLDEN BOOKS FAMILY ENTERTAINMENT INC
S-3/A, 1997-01-08
BOOKS: PUBLISHING OR PUBLISHING & PRINTING
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<PAGE>
   
    As filed with the Securities and Exchange Commission on January 8, 1997
                                                    Registration No. 333-14335
    

                       SECURITIES AND EXCHANGE COMMISSION
                              WASHINGTON DC 20549

                               ------------------

   
                                 AMENDMENT NO. 1
                                       TO
                                    FORM S-3
    

                             REGISTRATION STATEMENT
                                     UNDER
                           THE SECURITIES ACT OF 1933

                               ------------------
   
<TABLE>
<CAPTION>
<S>                                                        <C>                         <C>       
 Golden Books Family Entertainment, Inc.                   Delaware                    06-1104930
  Golden Books Publishing Company, Inc.                    Delaware                    39-0975399
      Golden Books Financing Trust                         Delaware                    39-6640418
(Exact name of registrant as specified in     (State or other jurisdiction and      (I.R.S. Employer 
            its charter)                       incorporation or organization)      Identification No.)
</TABLE>
    

              850 Third Avenue, New York, NY 10022; (212) 583-6700
 (Address, including zip code, and telephone number, including area code, of
                 each registrant's principal executive offices)

                                Philip E. Rowley
              Executive Vice President and Chief Financial Officer
                    Golden Books Family Entertainment, Inc.
           850 Third Avenue, New York, New York 10022; (212) 583-6700
      (Name, address, including zip code, and telephone number, including
              area code, of agent for service for each registrant)

                               ------------------

                                   Copies to:
                                  Andre Weiss
                            Schulte Roth & Zabel LLP
                                900 Third Avenue
                            New York, New York 10022
                                 (212) 756-2000

                               ------------------

     Approximate date of commencement of proposed sale to the public: From
        time to time after the Registration Statement becomes effective.

                               ------------------

If the only securities being registered on this Form are being offered pursuant
to dividend or interest reinvestment plans, please check the following box. [ ]

If any of the securities being registered on this Form are to be offered on a
delayed or continuous basis pursuant to Rule 415 under the Securities Act of
1933, other than securities offered only in connection with dividend or
interest reinvestment plans, check the following box. [X]

<PAGE>

If this Form is filed to register additional securities for an offering
pursuant to Rule 462(b) under the Securities Act, please check the following
box and list the Securities Act registration statement number of the earlier
effective registration statement for the same offering. [ ]

If this Form is a post-effective amendment filed pursuant to Rule 462(c) under
the Securities Act, check the following box and list the Securities Act
registration statement number of the earlier effective registration statement
for the same offering. [ ]

If delivery of the prospectus is expected to be made pursuant to Rule 434,
please check the following box. [ ]

   
    

THE REGISTRANT HEREBY AMENDS THIS REGISTRATION STATEMENT ON SUCH DATE OR DATES
AS MAY BE NECESSARY TO DELAY ITS EFFECTIVE DATE UNTIL THE REGISTRANT SHALL FILE
A FURTHER AMENDMENT THAT SPECIFICALLY STATES THAT THIS REGISTRATION STATEMENT
SHALL THEREAFTER BECOME EFFECTIVE IN ACCORDANCE WITH SECTION 8(A) OF THE
SECURITIES ACT OF 1933, AS AMENDED, OR UNTIL THE REGISTRATION STATEMENT SHALL
BECOME EFFECTIVE ON SUCH DATE AS THE COMMISSION, ACTING PURSUANT TO SAID
SECTION 8(A), MAY DETERMINE.

<PAGE>

   
    

PROSPECTUS

                         2,300,000 PREFERRED SECURITIES
                          GOLDEN BOOKS FINANCING TRUST
                 8-3/4% CONVERTIBLE TRUST ORIGINATED PREFERRED
                      SECURITIES SM (CONVERTIBLE TOPRS SM)
                (LIQUIDATION AMOUNT $50 PER PREFERRED SECURITY),
                 GUARANTEED TO THE EXTENT SET FORTH HEREIN BY,
                     AND CONVERTIBLE INTO COMMON STOCK OF,
                    GOLDEN BOOKS FAMILY ENTERTAINMENT, INC.

                           --------------------------

         This Prospectus relates to the 8-3/4% Convertible Trust Originated
Preferred Securities SM (the "Convertible TOPrS SM" or "Preferred Securities"),
which represent preferred undivided beneficial ownership interests in the
assets of Golden Books Financing Trust, a statutory business trust formed under
the laws of the State of Delaware ("Golden Books Finance" or the "Trust"), and
the shares of common stock, par value $.01 per share (the "Common Stock"), of
Golden Books Family Entertainment, Inc., a Delaware corporation (the "Company"
or "Golden Books"), issuable upon conversion of the Preferred Securities. The
Preferred Securities were issued and sold (the "Original Offering") on August
20, 1996 and September 9, 1996 (together, the "Original Offering Date") to the
Initial Purchasers (as defined herein) and were simultaneously sold by the
Initial Purchasers in transactions exempt from the registration requirements of
the Securities Act of 1933, as amended (the "Securities Act"), in the United
States to persons reasonably believed by the Initial Purchasers to be
"qualified institutional buyers," as defined in Rule 144A under the Securities
Act, and to institutional "accredited investors" (as defined in Rule 501(a)
(1), (2), (3), or (7) under the Securities Act). The Company owns all of the
common securities (the "Common Securities" and, together with the Preferred
Securities, the "Trust Securities") representing undivided beneficial interests
in the assets of the Trust. The Trust exists for the sole purpose of issuing
the Trust Securities and investing the proceeds thereof to purchase an
equivalent principal amount of 8-3/4% Convertible Debentures due 2016 (the
"Convertible Debentures") issued on a joint and several basis by the Company
and Golden Books Publishing Company, Inc., a Delaware corporation and a
wholly-owned subsidiary of the Company ("Golden Books Publishing"). Upon an
event of default under the Declaration (as defined herein), the holders of the
Preferred Securities will have a preference over the holders of the Common
Securities with respect to payments in respect of distributions and payments
upon redemption, liquidation and otherwise.

         The Preferred Securities, the Convertible Debentures and the Common
Stock issuable upon conversion of the Preferred Securities or the Convertible
Debentures, as applicable (collectively, the "Offered Securities"), may be
offered and sold from time to time by the holders named herein or by their
transferees, pledgees, donees or their successors (collectively, the "Selling
Holders") pursuant to this Prospectus. The Offered Securities may be sold by
the Selling Holders from time to time directly to purchasers or through agents,
underwriters or dealers. See "Plan of Distribution" and "Selling Holders." If
required, the names of any such agents or underwriters involved in the sale of
the Offered Securities and the applicable agent's 

<PAGE>

commission, dealer's purchase price or underwriter's discount, if any, will be
set forth in an accompanying supplement to this Prospectus (the "Prospectus
Supplement"). The Selling Holders will receive all of the net proceeds from the
sale of the Offered Securities and will pay all underwriting discounts and
selling commissions and transfer taxes, if any, applicable to any such sale.
The Company is responsible for payment of all other expenses incident to the
registration of the Offered Securities. The Selling Holders and any agents,
underwriters or dealers that participate in the distribution of the Offered
Securities may be deemed to be "underwriters" within the meaning of the
Securities Act, and any commission received by them and any profit on the
resale of the Offered Securities purchased by them may be deemed to be
underwriting commissions or discounts under the Securities Act. See "Plan of
Distribution" for a description of indemnification arrangements.

                                                  (continued on following page)

         "Convertible Trust Originated Preferred Securities" and "Convertible
TOPrS" are service marks of Merrill Lynch & Co., Inc.

         PROSPECTIVE INVESTORS SHOULD CAREFULLY CONSIDER THE MATTERS DISCUSSED
UNDER THE CAPTION "RISK FACTORS" COMMENCING ON PAGE 8.

                          --------------------------

THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES AND
EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION NOR HAS THE SECURITIES
AND EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION PASSED UPON THE
ACCURACY OR ADEQUACY OF THIS PROSPECTUS. ANY REPRESENTATION TO THE CONTRARY IS
A CRIMINAL OFFENSE. THIS PROSPECTUS MAY NOT BE USED TO CONSUMMATE SALES OF
SECURITIES UNLESS ACCOMPANIED BY A PROSPECTUS SUPPLEMENT.

   

                 The date of this Prospectus is _____ __, 1997.
    

                                       2
<PAGE>

(continued from front cover)

   
         Each Preferred Security is convertible at the option of the holder
thereof into shares of Common Stock at an initial conversion rate of 3.8462
shares of Common Stock for each Preferred Security (equivalent to $13 per share
of Common Stock), subject to adjustment in certain circumstances. The Common
Stock is quoted on The Nasdaq National Market ("Nasdaq") under the symbol
"GBFE." 
    

         Holders of the Preferred Securities will be entitled to receive
cumulative cash distributions at an annual rate of 8-3/4% of the liquidation
amount of $50 per Preferred Security, accruing from the date of the original
issuance and payable quarterly in arrears on each February 20, May 20, August
20 and November 20, commencing November 20, 1996. See "Description of the
Preferred Securities--Distributions." The payment of distributions out of
moneys held by the Trust and payments on liquidation of the Trust or the
redemption of Preferred Securities, as described below, are guaranteed by the
Company (the "Guarantee") to the extent the Trust has funds available therefor
as described under "Description of the Guarantee." The Guarantee, when taken
together with the Company's obligations under the Indenture (as defined herein)
pursuant to which the Convertible Debentures were issued, the Convertible
Debentures and its obligations under the Declaration (as defined herein),
including its obligations under the Indenture to pay costs, expenses, debts and
liabilities of the Trust (other than with respect to the Trust Securities),
provide a full and unconditional guarantee of amounts due on the Preferred
Securities. The Company's obligations under the Guarantee rank (i) pari passu
with all other unsecured obligations of the Company, except any obligations
that are expressly subordinated to the Guarantee, and (ii) senior to (A) all
preferred or preference stock issued from time to time by the Company, (B) any
guarantee now or hereafter entered into by the Company in respect of any
preferred or preference stock or preferred securities of any affiliate of the
Company and (C) the Common Stock. See "Description of the Guarantee." The
Convertible Debentures are joint and several senior unsecured obligations of
each of the Company and Golden Books Publishing and rank pari passu with all
other unsecured obligations, including trade credit, except for such
obligations which are expressly subordinated to the Convertible Debentures.

         The distribution rate and the distribution payment dates and other
payment dates for the Preferred Securities correspond to the interest rate and
interest payment dates and other payment dates for the Convertible Debentures,
which are the sole assets of the Trust. If the Company and Golden Books
Publishing fail to make principal or interest payments on the Convertible
Debentures, the Trust will not have sufficient funds to make distributions on
the Preferred Securities, in which event the Guarantee will not apply to such
distributions until the Trust has sufficient funds available therefor.

            The Company and Golden Books Publishing have the right to defer
payments of interest on the Convertible Debentures at any time for up to 20
consecutive quarters (each, an "Extension Period"), but not beyond the maturity
of the Convertible Debentures. If interest payments are so deferred,
distributions on the Preferred Securities also will be deferred. During any
Extension Period, distributions will continue to accrue with interest thereon
(to the extent permitted by applicable law) at a rate of 8-3/4% per annum 
compounded quarterly. During any Extension

                                       3
<PAGE>

Period, holders of Preferred Securities will be required to include
such deferred interest in their gross income for United States Federal income
tax purposes in advance of receipt of the cash distributions with respect to
such deferred interest payments. Moreover, if a holder of Preferred Securities
converts its Preferred Securities into Common Stock during any Extension
Period, the holder will not receive any cash related to the deferred
distributions. There could be multiple Extension Periods of varying lengths
throughout the term of the Convertible Debentures (but distributions would
continue to accumulate quarterly and accrue interest until the end of any such
Extension Period). See "Risk Factors--Option to Extend Interest Payment Period;
Tax Consequences," "Description of the Preferred Securities--Distributions" and
"Description of the Convertible Debentures--Option to Extend Interest Payment
Period."

         The Convertible Debentures are redeemable by the Company or Golden
Books Publishing, in whole or in part, from time to time, on or after August
20, 1999 at the redemption prices set forth herein. The Convertible Debentures
may also be redeemed in certain circumstances upon the occurrence of a Tax
Event (as defined herein). If the Company or Golden Books Publishing redeems
Convertible Debentures, the Trust must redeem Trust Securities on a pro rata
basis having an aggregate liquidation amount equal to the aggregate principal
amount of the Convertible Debentures so redeemed at a redemption price
corresponding to the redemption price of the Convertible Debentures plus
accrued and unpaid distributions thereon (the "Redemption Price") to the date
fixed for redemption. See "Description of the Preferred
Securities--Redemption." The Preferred Securities will be redeemed upon the
maturity of the Convertible Debentures. In addition, the Trust will be
dissolved, except in certain limited circumstances, upon the occurrence of a
Tax Event arising from a change in law or a change in legal interpretation
regarding tax matters. In certain circumstances involving a Tax Event, the
Company will have the right to redeem the Convertible Debentures. The Trust
will also be dissolved upon the occurrence of an Investment Company Event (as
defined herein). Upon dissolution of the Trust, the Convertible Debentures will
be distributed to the holders of the securities of the Trust, on a pro rata
basis, in lieu of any cash distribution. If the Convertible Debentures are
distributed to the holders of the Preferred Securities, the Company will use
its best efforts to cause the Convertible Debentures to be listed on Nasdaq or
such other national securities exchange or similar organization on which the
Preferred Securities are then listed or quoted. See "Description of the
Preferred Securities--Special Event Redemption or Distribution" and
"Description of the Convertible Debentures."

         In the event of the liquidation, winding up or termination of the
Trust, the holders of the Preferred Securities will be entitled to receive for
each Preferred Security a liquidation amount of $50 plus accrued and unpaid
distributions thereon (including interest thereon) to the date of payment,
unless, in connection with such dissolution, Convertible Debentures are
distributed to the holders of the Preferred Securities. See "Description of the
Preferred Securities--Liquidation Distribution Upon Dissolution."

                                       4
<PAGE>

                             AVAILABLE INFORMATION

         The Company is subject to the information reporting requirements of
the Securities Exchange Act of 1934, as amended (the "Exchange Act"), and in
accordance therewith, files periodic reports, proxy statements and other
information with the Securities and Exchange Commission (the "SEC" or the
"Commission"). Such reports, proxy statements and other information can be
inspected and copied at the public reference facilities maintained by the SEC
at Room 1024, Judiciary Plaza, 450 Fifth Street, N.W., Washington, D.C. 20549,
and at the regional offices of the SEC located at Seven World Trade Center,
13th Floor, New York, New York 10049 and Citicorp Center, 500 West Madison
Street (Suite 1400), Chicago, Illinois 60661. Copies of all or part of such
materials may also be obtained at prescribed rates from the public reference
facilities maintained by the SEC at Room 1024, Judiciary Plaza, 450 Fifth
Street, N.W., Washington, D.C. 20549. Such materials can also be inspected at
the offices of the National Association of Securities Dealers, Inc., at 33
Whitehall Street, 10th Floor, New York, New York 10004. Additionally, the
Company files such reports, proxy statements and other information with the SEC
pursuant to the SEC's EDGAR system. The SEC maintains a Web site that contains
reports, proxy and information statements and other information regarding
registrants that file electronically with the SEC pursuant to the EDGAR system.
The address of the SEC's web site is http://www.sec.gov. While any Preferred
Securities, Convertible Debentures or Common Stock issuable upon conversion of
the Convertible Debentures remain outstanding, the Company will make available,
upon request, to any holder and any prospective purchaser thereof the
information required by Rule 144A(d)(4) under the Securities Act during any
period in which the Company is not subject to Section 13 or 15(d) of the
Exchange Act. Any such request should be mailed to Corporate Secretary, Golden
Books Family Entertainment, Inc., 850 Third Avenue, New York, New York 10022.
Telephone requests may be directed to the Corporate Secretary at 212-583-6700.

         The Company has filed with the Commission a registration statement
(together with all amendments and exhibits thereto, the "Registration
Statement") under the Securities Act with respect to the securities offered
hereby. This Prospectus, which constitutes a part of the Registration
Statement, does not contain all of the information set forth in the
Registration Statement, certain items of which are contained in exhibits to the
Registration Statement, as permitted by the rules and regulations of the
Commission. For further information with respect to the Company and the
securities offered by this Prospectus, reference is made to the Registration
Statement, including the exhibits thereto, and the financial statements and
notes incorporated by reference as a part thereof, which are on file at the
offices of the Commission and may be obtained upon payment of the fee
prescribed by the Commission, or may be examined without charge at the offices
of the Commission. Statements made in the Prospectus concerning the contents of
any document referred to herein are not necessarily complete, and, in each such
instance, are qualified in all respects by reference to the applicable
documents filed with the Commission. The Registration Statement and the
exhibits thereto filed by the Company with the Commission may be inspected and
copied at the locations described above.

                                       5
<PAGE>

         No separate financial statements of the Trust have been included
herein. The Company does not consider that such financial statements would be
material to holders of Preferred Securities because (i) all of the voting
securities of the Trust are owned by the Company, a reporting company under the
Exchange Act, (ii) the Trust has no independent operations and exists for the
sole purpose of issuing securities representing undivided beneficial interests
in the assets of the Trust and investing the proceeds thereof in the
Convertible Debentures issued by the Company and Golden Books Publishing and
(iii) the obligations of the Trust under the Securities Act are fully and
unconditionally guaranteed by the Company to the extent that the Trust has
funds available to meet such obligations. See "Description of the Convertible
Debentures" and "Description of the Guarantee."

                INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE

         The following documents, which are filed under File No. 0-14399 by the
Company with the Commission under the Exchange Act, are hereby incorporated
herein by reference:

         (i)   the Annual Report on Form 10-K, as amended by the Form 10-K/A,
               for the year ended February 3, 1996;

         (ii)  the Proxy Statement dated April 18, 1996;

         (iii) the Quarterly Report on Form 10-Q, as amended by the Form
               10-Q/A, for the quarter ended May 4, 1996;

         (iv)  the Quarterly Report on Form 10-Q for the quarter ended August
               3, 1996;

   
         (v)   the Quarterly Report on Form 10-Q for the quarter ended November
               2, 1996; and

         (vi)   the Interim Reports on Form 8-K, dated May 8, 1996, June 20,
               1996, July 1, 1996, July 30, 1996, August 2, 1996, August 20,
               1996 (as amended by a Form 8-K/A filed October 16, 1996),
               September 6, 1996, September 25, 1996 and November 30, 1996.
    

         All documents filed by the Company pursuant to Section 13(a), 13(c),
14 or 15(d) of the Exchange Act after the date of this Prospectus and prior to
the filing of a post-effective amendment that indicates the termination of the
offering of the securities offered hereby shall be deemed to be incorporated in
this Prospectus by reference and to be a part hereof from the date of filing of
such documents.

         Any statements contained herein or in a document incorporated or
deemed to be incorporated by reference herein shall be deemed to be modified or
superseded for purposes of the offering of the securities offered hereby to the
extent that a statement contained herein or in any other subsequently filed
document which also is or is deemed to be incorporated by reference herein
modifies or supersedes such statement. Any such statement so modified or
superseded shall not be deemed, except as so modified or superseded, to
constitute a part of this Prospectus.

                                       6
<PAGE>

         The Company will provide, without charge, to each person to whom this
Prospectus has been delivered, a copy of any or all of the documents referred
to above that have been or may be incorporated by reference herein other than
exhibits to such documents (unless such exhibits are specifically incorporated
by reference therein). Written requests should be mailed to Corporate
Secretary, Golden Books Family Entertainment, Inc., 850 Third Avenue, New York,
New York 10022. Telephone requests may be directed to the Corporate Secretary
at (212) 583-6700.


               SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS

   
         THE STATEMENTS CONTAINED IN THIS PROSPECTUS OR IN DOCUMENTS
INCORPORATED HEREIN BY REFERENCE THAT ARE NOT HISTORICAL FACTS, INCLUDING,
WITHOUT LIMITATION, IN PARTICULAR, STATEMENTS MADE (1) UNDER THE CAPTION
"MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF
OPERATIONS" IN THE COMPANY'S ANNUAL REPORT ON FORM 10-K, IN THE COMPANY'S
QUARTERLY REPORTS ON FORM 10-Q AND IN ANY AMENDMENTS TO SUCH REPORTS AND (2) IN
THE COMPANY'S CURRENT REPORTS ON FORM 8-K AND IN ANY AMENDMENTS TO SUCH REPORTS
MAY, IN SOME CASES, INCLUDE STATEMENTS OF FUTURE EXPECTATIONS, PROJECTIONS OF
REVENUE AND INCOME, STATEMENTS OF FUTURE ECONOMIC PERFORMANCE AND OTHER
FORWARD-LOOKING STATEMENTS THAT ARE SUBJECT TO IMPORTANT FACTORS THAT COULD
CAUSE ACTUAL RESULTS TO DIFFER MATERIALLY FROM THOSE IN ANY SUCH
FORWARD-LOOKING STATEMENTS, INCLUDING, WITHOUT LIMITATION, THE RISKS OF
IMPLEMENTING THE COMPANY'S NEW STRATEGY, THE ABILITY OF MANAGEMENT OF THE
COMPANY TO MAINTAIN AND IMPROVE ITS RELATIONSHIPS WITH KEY CUSTOMERS AND
LICENSORS, PRODUCT DEMAND AND MARKET ACCEPTANCE RISKS, THE EFFECT OF ECONOMIC
CONDITIONS, THE IMPACT OF COMPETITIVE PRODUCTS AND PRICING, PRODUCT DEVELOPMENT
AND OTHER RISKS DETAILED HEREIN IN THE SECTION ENTITLED "RISK FACTORS,"
ELSEWHERE HEREIN AND IN THE COMPANY'S OTHER SECURITIES AND EXCHANGE COMMISSION
FILINGS.
    

                                       7
<PAGE>

                                  RISK FACTORS

         Prospective purchasers of the Offered Securities should consider
carefully the information set forth or incorporated by reference in this
Prospectus and, in particular, should evaluate the following risks in
connection with an investment in the Offered Securities.

LOSSES

   
         During fiscal 1994, 1995 and 1996, the Company experienced net losses
of $55.8 million, $17.6 million and $67.0 million, respectively. For the nine
months ended November 2, 1996, the Company experienced net losses of $133.7
million. The Company's net losses for the nine months ended November 2, 1996
resulted primarily from the Company having recorded write-downs and other
charges in its second quarter financial statements totaling $80.1 million as
follows: (i) a restructuring charge totaling $40.7 million pertaining to a
$30.1 million writedown of the net assets of Penn Corporation ("Penn"), a
wholly-owned subsidiary of the Company that was sold on December 23, 1996, to
net realizable value, a $3.0 million reduction in the net realizable value of
the Company's Fayetteville facility and $7.6 million in costs associated with
the termination of certain customer program initiatives; (ii) a cost of sales
adjustment of $25.0 million comprised of $17.6 million of costs pertaining to
the Company's decision to discontinue or replace certain product lines and
expeditiously liquidate related inventory and slow moving product and $7.4
million of other inventory related costs, consisting primarily of licensor and
prepublication costs; (iii) a selling, general and administrative charge of
$11.0 million relating to costs associated with management's revised plans to
resolve certain legal and contractual matters; and (iv) adjustments to revenue
totaling $3.4 million to establish reserves in connection with the Company's
plans to resolve differences with customers with a view toward mending and
improving the Company's relationships with its customers. Such write-downs and
other charges were in addition to charges of $16.2 million recorded in the
Company's second quarter financial statements in connection with the sale of a
significant equity interest to Golden Press Holding, L.L.C. ("GPH") on May 8,
1996. The Company expects to record additional write-downs and other charges in
the quarter ended December 28, 1996, which may be substantial.
    

         The Company's new management has adopted a new strategy to build a
leading family entertainment company that creates, publishes and licenses
children's entertainment products. The Company intends to build on the
Company's position as a leader in the children's publishing market, utilizing
the strength of the Golden Books brand to provide family-oriented content
through multiple media. If the Company's strategy is successful, the Company
still does not expect to generate positive net income until fiscal 1999 at the
earliest. The Company's return to profitability is dependent in part on the
successful implementation of management's new strategy. There can be no
assurance that this strategy will be successful, that the Company will not
continue to experience net losses or that the Company's net losses will not
increase. See "--Risks of Implementation of New Strategy."

                                       8
<PAGE>

LEVERAGE

         The Company has substantial indebtedness in relation to its
stockholders' equity and there can be no assurance that the Company's operating
results will be sufficient for payment of all of its indebtedness. The degree
to which the Company is leveraged could have important consequences to holders
of the Offered Securities, including the following: (i) the Company's ability
to obtain other financing in the future may be impaired; (ii) a substantial
portion of the Company's cash flow from operations must be dedicated to the
payment of principal and interest on its indebtedness; and (iii) a high degree
of leverage may make the Company more vulnerable to economic downturns and may
limit its ability to withstand competitive pressures. The Company's ability to
make scheduled payments on or, to the extent not restricted pursuant to the
terms thereof, refinance its indebtedness depends on its financial and
operating performance, which may fluctuate significantly from quarter to
quarter and is subject to prevailing economic conditions and to financial,
business and other factors beyond its control. See "--Fluctuations in Quarterly
Operating Results; Seasonality." The Indenture limits the amount of additional
indebtedness that the Company or any of its subsidiaries can create, incur,
assume or guarantee.

RISKS OF IMPLEMENTATION OF NEW STRATEGY

   
         The Company's management team is in the initial stages of implementing
the Company's new strategy. As part of this strategy, the Company intends to
make changes in its existing product lines, introduce new product lines,
enlarge the Golden Books character library and exploit new distribution
channels for its products. The Company's strategy also involves revitalizing
its editorial, sales and marketing functions. Management also has initiated an
expense reduction program that builds upon the Company's already-taken
cost-saving measures. There can be no assurance that the Company will be able
to successfully implement all or any part of its strategy, including its
expense reduction program, or that the implementation of this strategy will 
increase the profitability of the Company or improve its cash flow. In 
addition, the Company's restructuring measures will in part be offset by the 
incurrence of additional expenses in retaining new management and editorial 
staff as well as other upgrading measures relating to the Company's new 
strategy.

DEPENDENCE ON AND RELATIONSHIPS WITH KEY CUSTOMERS AND LICENSORS

         During the nine months ended November 2, 1996, approximately 29% of
the Company's children's publishing revenues and 23% of the Company's revenues
generally were attributable to sales to the Company's four largest customers.
The loss of any such customer or a substantial decrease in business from any
such customer would have a material adverse effect on the Company.

         The Company believes that the variety and popularity of characters
(whether licensed or owned) is among the most important factors that
differentiate the Company's products from those of its competitors.
Approximately 81% of the Company's children's publishing revenues for the nine
months ended November 2, 1996 were attributable to products utilizing
characters and other properties licensed by the Company from third parties.
Approximately 53% of children's publishing revenues for the nine months ended
November 2, 1996 were attributable to children's

                                       9
<PAGE>

products incorporating characters and properties licensed from the Company's
five largest sources of licensed property. The character licenses covering
characters licensed by the Company generally have two to three year terms. The
Company's main character license from The Walt Disney Company ("Disney")
pertaining to the use in children's storybooks and color/activity books of
Disney characters expires on December 31, 1997. Management intends to seek the
renewal of this license. While the Company believes that its relationship with
Disney is good, competition for licenses is strong and there can be no
assurance that such license, or any of the Company's other licenses, will be
renewed on favorable terms if at all. See "--Competition." The loss of any of
the Company's principal licenses would have a material adverse effect on the
Company. In addition, the loss of a significant license by the Company would
impair its distribution capabilities which, in turn, could adversely affect its
ability to obtain new licenses and to renew existing licenses on favorable
terms, if at all.
    

         The Company's relationships with a number of its significant customers
and licensors have been contentious from time to time because of disputes, in
the case of its customers, relating to prior pricing, return and merchandising
policies and, in the case of its licensors, alleged non-compliance by the
Company with certain license terms. New management has taken steps to repair
these relationships and believes that it has been successful in this regard.
However, there can be no assurance that such relationships, or other
relationships with customers and/or licensors, will not again become
contentious in the future, which could have a material adverse effect on the
Company.

DEPENDENCE ON KEY PERSONNEL

         The implementation of the Company's strategy will require the active
participation of its new management team and, in particular, Richard E. Snyder,
the Company's Chairman and Chief Executive Officer. The loss of the services of
Mr. Snyder could have a material adverse effect on the ability of the Company
to implement its strategy. The loss of any of the other members of the
Company's new management team could adversely affect the implementation of
selected aspects of the Company's strategy or delay the implementation of such
aspects until a qualified replacement can be obtained. In addition to adversely
affecting the ability of the Company to implement its strategy, the loss of any
of the foregoing key employees of the Company could otherwise have a material
adverse effect on the Company. The Company does not maintain "key-man"
insurance in respect of Mr. Snyder or any of its other key employees.

COMPETITION

         The children's publishing market is highly competitive. Competition is
based primarily on price, quality, distribution, marketing and licenses. In
mass market sales, the Company faces competition primarily from smaller
competitors. In the trade and specialty trade categories, the Company's
principal competitors are large publishing companies. The Company also competes
for a share of consumer spending on children's entertainment and educational
products against companies that market a broad range of products utilizing a
broad range of technologies that are unrelated to those marketed by the
Company.

                                      10
<PAGE>

         The market for licenses also is highly competitive and the Company
competes against many other licensees for significant licenses. In recent
years, licensors have fragmented licenses, which has reduced the cost of
purchasing a license. As a result, smaller bidders have been able to enter the
market for licenses, which has resulted in increased competition in this
market.

         The Company also experiences strong competition for its other products
and services, based on a number of factors, including, but not limited to,
price, quality, formats, delivery and licenses.

         Many of the Company's current competitors have greater financial
resources than the Company and, in selected markets, greater experience than
the Company. The markets which the Company intends to enter as part of its
growth strategy each contain a number of competing entities, many of which have
greater resources and experience with respect to these markets than the
Company.

         The Company's operations also may be adversely affected by a number of
factors beyond its control, including economic downturns, cyclical variations
in the markets for its products and related products of other companies and
changes in consumer preferences.

RISKS RELATING TO INTELLECTUAL PROPERTIES

         The value of the materials in the Company's library, both to the
Company as a licensor and as an end user, is subject to consumer taste. There
can be no assurance that these properties will be attractive to third-party
licensees or that they will be suitable for inclusion in the Company's
products. If properties that are being exploited cease to be attractive to
third-party licensees, licensing revenue from such licenses will decrease.

         In view of the complex nature of the Company's intellectual property
rights, there is a risk of third parties asserting claims of ownership or
infringement or asserting a right to payment with respect to the past, present
or future exploitation of such properties. There can be no assurance that the
Company would prevail in any such claim. In addition, the Company's ability to
demonstrate, maintain or enforce these rights may be difficult. Impairments or
difficulties in demonstrating the Company's ownership or license rights in such
properties could adversely affect the ability of the Company to generate
revenue from or use such properties. In many cases, the rights owned or being
acquired by the Company are limited in scope, do not extend to exploitation in
all present or future media or in perpetuity and may not include the right to
create derivative works, such as merchandising and character rights, remakes or
sequels.

FLUCTUATIONS IN QUARTERLY OPERATING RESULTS; SEASONALITY

         The Company has historically experienced significant fluctuations in
quarterly operating results. The children's publishing business in general is
seasonal and depends to a significant extent on the Christmas selling season,
resulting in a disproportionately higher percentage of revenues in the
Company's third fiscal quarter (between 30% and 35% of children's publishing
revenues over the three most recently completed fiscal years). The acquisition
(the "Acquisition") consummated on August 20, 1996 by the Company of
substantially all of the assets of Broadway

                                      11
<PAGE>

Video Entertainment, L.P. ("BVE, L.P.") is expected to add to the volatility of
the Company's quarterly results. The Company's quarterly operating results also
will fluctuate based on the timing of the introduction of products that utilize
licensed characters, which, in the case of characters appearing in movies, will
be dependent upon the timing of the movie release. In addition, the Company's
quarterly operating results may fluctuate significantly due to the seasonality
of new product introductions, changes in sales and product mixes and the timing
of selling and marketing expenses. Many of the Company's new products have or
will have a lengthy development cycle. As a result, these products may not
begin to generate revenues during the accounting period in which costs and
expenses attributable to the development and introduction of such products are
incurred. Significant fluctuations in the Company's quarterly operating results
could adversely affect the Company's cash flow, which could adversely affect
the Company's ability to pay interest on its indebtedness, including the
Convertible Debentures. See "--Leverage."

COST OF PAPER SUPPLIES AND OTHER MATERIAL COSTS

   
         For the nine months ended November 2, 1996, paper supply purchases,
exclusive of Penn, which was divested on December 23, 1996, totaled
approximately $25 million. Paper supplies and other material costs constitute a
significant portion of the Company's product costs and are susceptible to
numerous factors beyond the control of the Company. Significant increases in
these costs could have a material adverse effect on the Company's operating
results.
    

CONTROL OF THE COMPANY

   
         GPH, which is controlled by Warburg, Pincus Ventures, L.P., owns
390,000 shares of Common Stock and 13,000 shares of Series B Convertible
Preferred Stock, no par value, of the Company (the "Series B Preferred Stock"),
convertible into an aggregate of 6,500,000 shares of Common Stock (an aggregate
of 21.2% of the issued and outstanding shares of Common Stock after giving
effect to such conversion). The Series B Preferred Stock votes on an
as-converted basis with the Common Stock on all matters submitted to a vote of
the stockholders of the Company, including the election of directors. GPH also
has irrevocable proxies with respect to 3,996,771 shares of Common Stock (12.3%
of the issued and outstanding shares of Common Stock after giving effect to the
conversion of the Series B Preferred Stock) owned by Richard A. Bernstein and
certain trusts affiliated with Mr. Bernstein. Pursuant to such proxy, GPH
generally has the power to vote such shares in such manner as it deems proper.
As a consequence of such Common Stock and Series B Preferred Stock ownership
and proxy, GPH, controls approximately 33.5% of the total voting power of the
Company. The Series B Preferred Stock entitles GPH, during the first four years
following issuance, to receive dividends of approximately 195,000 shares of
Common Stock per fiscal quarter of the Company (subject to certain
adjustments). See "Description of Capital Stock--Preferred Stock." GPH also
holds a Warrant (the "Warrant") to purchase 3,250,000 shares of Common Stock
(subject to anti-dilution adjustments) that will be exercisable beginning on
May 8, 1998, subject to acceleration upon certain circumstances. The Warrant
will be exercisable until May 8, 2003.
    

                                      12
<PAGE>

         For so long as at least one-half of the shares of Series B Preferred
Stock initially issued are owned by GPH and certain of its affiliates, certain
matters will be subject to the consent of the holders of a majority of the
shares of Series B Preferred Stock. Furthermore, the holders of the Series B
Preferred Stock will have the right to elect up to one-third of the members of
the Board of Directors (the "Series B Directors"), each of the current members
of which was nominated by GPH in connection with its investment in the Company.
The appointment of additional members of the Board of Directors of the Company
in connection with the Acquisition provided GPH with the right to designate two
additional directors; however, GPH has advised the Company that it does not
presently intend to exercise such right, although it reserves the right to do
so in the future.

         The foregoing factors provide GPH with significant influence over the
management and policies of the Company. The foregoing factors also may render
it more difficult for a third party to effect a change of control of the
Company without the consent of GPH and may thereby discourage third parties
from any attempt to acquire control of the Company.

OPTION TO EXTEND INTEREST PAYMENT PERIOD; TAX CONSEQUENCES

         The Company and Golden Books Publishing have the right under the
Indenture to defer interest payments from time to time on the Convertible
Debentures for successive periods not exceeding 20 consecutive quarterly
interest periods during which no interest shall be due and payable, provided,
that no such Extension Period may extend beyond the maturity date of the
Convertible Debentures. Upon the termination of any Extension Period and the
payment of all amounts then due, the Company or Golden Books Publishing may
select a new Extension Period, subject to the requirements described herein. As
a consequence of such extension, quarterly distributions on the Preferred
Securities would be deferred (although such distributions would continue to
accrue with interest thereon compounded quarterly) by the Trust during any such
Extension Period. In the event that this right is exercised, then, during such
period the Company (i) may not declare or pay dividends on, make distributions
with respect to, or redeem, purchase or acquire, or make a liquidation payment
with respect to, any of its capital stock (except for (a) dividends or
distributions in shares of Common Stock on Common Stock or on its Series B
Preferred Stock, (b) purchases or acquisitions of shares of Common Stock made
in connection with employee benefit plans of the Company or its subsidiaries or
pursuant to employment agreements with officers or employees of the Company or
its subsidiaries (subject to certain limitations), (c) conversions or exchanges
of common stock of one class into common stock of another class and (d)
purchases of fractional interests in shares of the Company's capital stock
pursuant to the conversion or exchange provisions of any of the Company's
securities being converted or exchanged), (ii) may not make any payment of
interest, principal of or premium, if any, on, or repay, repurchase or redeem
any debt securities issued by the Company that rank junior to the Convertible
Debentures (except by conversion into or exchange for shares of Common Stock),
and (iii) may not make any guarantee payments with respect to the foregoing. In
addition, during any Extension Period, Golden Books Publishing (a) if Golden
Books Publishing is not a wholly-owned subsidiary of the Company, shall not
declare or pay dividends on, make distributions with respect to, or redeem,
purchase or acquire, or make a liquidation payment with respect to, any of its
capital stock (except for (i) dividends or distributions in

                                      13
<PAGE>

shares of its common stock made on outstanding shares of its common stock, (ii)
conversions or exchanges of its common stock of one class into its common stock
of another class or (iii) purchases of fractional interests in shares of the
capital stock of Golden Books Publishing pursuant to the conversion or exchange
provisions of any of the securities of Golden Books Publishing being converted
or exchanged) and (b) shall not make any payment of interest, principal of or
premium, if any, on, or repay, repurchase or redeem any debt securities issued
by Golden Books Publishing that rank junior to the Convertible Debentures
(except by conversion into or exchange for shares of its common stock). Prior
to the termination of any such Extension Period, the Company or Golden Books
Publishing may further extend the Extension Period; provided, that such
Extension Period, together with all previous and further extensions thereof,
may not exceed 20 consecutive quarters and that such Extension Period may not
extend beyond the maturity date of the Convertible Debentures. Consequently,
there could be multiple Extension Periods of varying lengths throughout the
term of the Convertible Debentures. See "Description of the Preferred
Securities--Distributions" and "Description of the Convertible
Debentures--Option to Extend Interest Payment Period."

         Should the Company or Golden Books Publishing exercise the right to
defer payments of interest on the Convertible Debentures, each holder of
Preferred Securities will continue to accrue income (as original issue discount
("OID") in respect of the deferred interest allocable to its Preferred
Securities for United States Federal income tax purposes, which will be
allocated but not distributed to holders of record of Preferred Securities. As
a result, each such holder of Preferred Securities will recognize income for
United States Federal income tax purposes in advance of the receipt of cash and
will not receive the cash from the Trust related to such income if such holder
disposes of its Preferred Securities prior to the record date for the date on
which distributions of such amounts are made. Moreover, if a holder of
Preferred Securities converts its Preferred Securities into Common Stock during
any Extension Period, the holder will not receive any cash related to the
deferred distributions. Should the Company or Golden Books Publishing determine
to exercise such right in the future, the market price of the Preferred
Securities is likely to be affected. A holder that disposes of or converts its
Preferred Securities during any Extension Period, therefore, might not receive
the same return on its investment as a holder that continues to hold its
Preferred Securities. In addition, as a result of the existence of the right to
defer interest payments, the market price of the Preferred Securities (which
represent an undivided beneficial interest in the Convertible Debentures) may
be more volatile than other similar securities where the issuer does not have
such rights to defer interest payments. See "Taxation--Potential Extension of
Interest Payment Period and Original Issue Discount."

PROPOSED TAX LEGISLATION

         On March 19, 1996, as part of President Clinton's Fiscal 1997 Budget
Proposal, the Treasury Department proposed legislation (the "Proposed
Legislation") that, among other things, would treat as equity for United States
Federal income tax purposes instruments with a maximum term of more than 20
years that are not shown as indebtedness on the consolidated balance sheet of
the issuer. On March 29, 1996, Senate Finance Committee Chairman William V.
Roth, Jr. and House Ways and Means Committee Chairman Bill Archer issued a
joint statement (the "Joint Statement") indicating their intent that certain
legislative proposals initiated by the

                                      14
<PAGE>

   
Clinton administration, including the Proposed Legislation, that may be adopted
by either of the tax-writing committees of Congress, would have an effective
date that is no earlier than the date of "appropriate Congressional action."
In addition, subsequent to the publication of the Joint Statement, Senator 
Daniel Patrick Moynihan and Representatives Sam M. Gibbons and Charles B. 
Rangel wrote letters to Treasury Department officials (the "Democratic 
Letters") concurring with the views in the Joint Statement. Based on the Joint 
Statement and the Democratic Letters, it is expected that if the Proposed 
Legislation were enacted, such legislation would not apply to the Convertible 
Debentures since they were issued prior to the date of any "appropriate 
Congressional action." Furthermore, even if the Proposed Legislation were 
enacted in its current form with effective date provisions making it 
applicable to the Convertible Debentures, it would not cause the Convertible 
Debentures to be treated as equity for United States Federal income tax 
purposes since the maximum term of the Convertible Debentures does not exceed 
20 years. There can be no assurances, however, that any proposed legislation 
enacted after the date hereof will not otherwise adversely affect the tax 
treatment of the Convertible Debentures. If legislation is enacted that 
adversely affects the tax treatment of the Convertible Debentures, such 
legislation could result in the distribution of the Convertible Debentures to 
holders of the Preferred Securities or, in certain limited circumstances, the 
redemption of such securities by the Company or Golden Books Publishing and 
the distribution of the resulting cash in redemption of the Preferred 
Securities. See "Description of the Preferred Securities--Special Event 
Redemption or Distribution."
    

RIGHTS UNDER THE GUARANTEE

         The Guarantee Trustee (as defined herein) holds the Guarantee for the
benefit of the holders of the Preferred Securities. The Guarantee guarantees to
the holders of the Preferred Securities the payment of (i) any accrued and
unpaid distributions that are required to be paid on the Preferred Securities,
to the extent the Trust has funds available therefor, (ii) the Redemption
Price, with respect to the Preferred Securities called for redemption by the
Trust, to the extent the Trust has funds available therefor, and (iii) upon a
voluntary or involuntary dissolution, winding up or termination of the Trust
(other than in connection with a distribution of the Convertible Debentures to
holders of Preferred Securities or a redemption of all of the Preferred
Securities), the lesser of (a) the aggregate of the liquidation amount and all
accrued and unpaid distributions on the Preferred Securities to the date of
payment, to the extent the Trust has funds available therefor, and (b) the
amount of assets of the Trust remaining available for distribution to holders
of the Preferred Securities upon the liquidation of the Trust. The holders of a
majority in liquidation amount of the Preferred Securities have the right to
direct the time, method and place of conducting any proceeding for any remedy
available to the Guarantee Trustee or to direct the exercise of any trust or
power conferred upon the Guarantee Trustee under the Guarantee. Notwithstanding
the foregoing, any holder of Preferred Securities may directly institute a
legal proceeding directly against the Company to enforce the obligations of the
Guarantor under the Guarantee without first instituting a legal proceeding
against Golden Books Publishing, the Trust, the Guarantee Trustee, or any other
person or entity. If the Company and Golden Books Publishing were to default on
the obligation to pay amounts payable on the Convertible Debentures, the Trust
would lack available funds for the payment of distributions or amounts payable
on redemption of the Preferred Securities or otherwise, and in such event
holders of the 

                                      15
<PAGE>

Preferred Securities would not be able to rely upon the Guarantee for payment 
of such amounts. Instead, a holder of the Preferred Securities would be 
required to rely on the enforcement (1) by the Property Trustee (as defined 
herein) of its rights, as registered holder of the Convertible Debentures, 
against the Company and Golden Books Publishing pursuant to the terms of the 
Convertible Debentures or (2) by such holder of Preferred Securities of its 
right against the Company and Golden Books Publishing to enforce payments on 
the Convertible Debentures. See "Description of the Guarantee" and "Description 
of the Convertible Debentures." The Declaration provides that each holder of 
Preferred Securities, by acceptance thereof, agrees to the provisions of the 
Guarantee and the Indenture.

   
         The operations of the Company principally are conducted through Golden
Books Publishing and, to a lesser extent, certain other subsidiaries and joint
ventures that are inconsequential to the consolidated operations of the
Company. Accordingly, the ability of the Company to make debt service payments
and payments on the Guarantee are substantially dependent on the cash flow and
earnings of Golden Books Publishing. See "--Leverage." Pursuant to the terms of
the indenture (the "Senior Notes Indenture") governing Golden Books
Publishing's 7.65% senior notes in an aggregate principal amount of
$150,000,000, Golden Books Publishing is currently prohibited from making
distributions or loans or advances to the Company.
    

ENFORCEMENT OF CERTAIN RIGHTS BY HOLDERS OF PREFERRED SECURITIES

         If a Declaration Event of Default (as defined herein) occurs and is
continuing, then the holders of Preferred Securities would rely on the
enforcement by the Property Trustee of its rights as the sole holder of the
Convertible Debentures against the Company and Golden Books Publishing. In
addition, the holders of a majority in liquidation amount of the Preferred
Securities will have the right to direct the time, method and place of
conducting any proceeding for any remedy available to the Property Trustee or
to direct the exercise of any trust or power conferred upon the Property
Trustee under the Declaration, including the right to direct the Property
Trustee to exercise the remedies available to it under the Indenture as a
holder of the Convertible Debentures. If the Property Trustee fails to enforce
its rights under the Convertible Debentures, any holder of Preferred Securities
may directly institute a legal proceeding against the Company and Golden Books
Publishing to enforce the Property Trustee's rights under the Convertible
Debentures without first instituting any legal proceeding against the Property
Trustee or any other person or entity. Notwithstanding the foregoing, if a
Declaration Event of Default has occurred and is continuing and such event is
attributable to the failure of the Company and Golden Books Publishing to pay
interest or principal on the Convertible Debentures on the date such interest
or principal is otherwise payable (or in the case of redemption, on the
redemption date), then a holder of Preferred Securities may directly institute
a proceeding for enforcement of payment to such holder of the principal of or
interest on the Convertible Debentures having a principal amount equal to the
aggregate liquidation amount of the Preferred Securities of such holder (a
"Direct Action") on or after the respective due date specified in the
Convertible Debentures. In connection with such Direct Action, the Company and
Golden Books Publishing will be subrogated to the rights of such holder of
Preferred Securities under the Declaration to the extent of any payment made by
the Company or Golden 

                                      16
<PAGE>

Books Publishing to such holder of Preferred Securities in such Direct Action. 
The holders of Preferred Securities are not able to exercise directly any 
other remedy available to the holders of the Convertible Debentures.

SPECIAL EVENT REDEMPTION OR DISTRIBUTION

         Upon the occurrence of a Tax Event or an Investment Company Act Event
(each as defined herein, and each, a "Special Event"), the Trust will be
dissolved, except in the limited circumstance described below, with the result
that the Convertible Debentures would be distributed to the holders of the
Trust Securities in connection with the liquidation of the Trust. In certain
circumstances, the Company and Golden Books Publishing shall have the right to
redeem the Convertible Debentures, in whole (but not in part), in lieu of a
distribution of the Convertible Debentures by the Trust, in which event the
Trust will redeem the Trust Securities. See "Description of the Preferred
Securities--Special, Event Redemption or Distribution."

   
         Under current United States Federal income tax law, a distribution of
Convertible Debentures upon the dissolution of the Trust would not be a taxable
event to holders of the Preferred Securities. If, however, the Special Event is 
a Tax Event which results in the Trust being treated as an association 
taxable as a corporation, the dissolution would likely result in a taxable 
event to holders of Preferred Securities. Moreover, upon the occurrence of a 
Special Event, a dissolution of the Trust in which holders of the 
Preferred Securities receive cash would be a taxable event to such holders. 
See "Taxation--Receipt of Convertible Debentures or Cash Upon Liquidation of 
the Trust."
    

         There can be no assurance as to the market prices for the Preferred
Securities or the Convertible Debentures that may be distributed in exchange
for Preferred Securities if a dissolution or liquidation of the Trust were to
occur. Accordingly, the Preferred Securities that an investor may purchase,
whether pursuant to the offer made hereby or in the secondary market, or the
Convertible Debentures that a holder of Preferred Securities may receive on
dissolution and liquidation of the Trust, may trade at a discount to the price
that the investor paid to purchase the Preferred Securities offered hereby.
Because holders of Preferred Securities may receive Convertible Debentures upon
the occurrence of a Special Event, prospective purchasers of Preferred
Securities also are making an investment decision with regard to the
Convertible Debentures and should carefully review all the information
regarding the Convertible Debentures contained herein. See "Description of the
Preferred Securities--Special Event Redemption or Distribution" and
"Description of the Convertible Debentures--General."

NO VOTING RIGHTS

         Holders of Preferred Securities have no voting rights, including with
respect to the appointment, removal or replacement, or the increase or decrease
in the number, of the Issuer Trustees (as defined herein). See "Description of
Preferred Securities--Voting Rights."


                                      17
<PAGE>

LACK OF PUBLIC MARKET FOR THE PREFERRED SECURITIES

   
         There is no existing public trading market for the Preferred
Securities, and there can be no assurance regarding the future development of
any public trading market for the Preferred Securities, the ability of holders
of the Preferred Securities to sell their Preferred Securities or the price at
which such holders may be able to sell their Preferred Securities. If such a
market were to develop, the Preferred Securities could trade at prices that may
be higher or lower than the offering price hereunder depending on many factors,
including prevailing interest rates, the price of the Common Stock, the
Company's operating results, any election by the Company or Golden 

Books Publishing to extend interest payment periods and the market for similar
securities.
    

TRADING CHARACTERISTICS OF PREFERRED SECURITIES

   
         If a public trading market for the Preferred Securities develops, they
may trade at a price that does not fully reflect the value of accrued but
unpaid distributions. In addition, as a result of the right of the Company and
Golden Books Publishing to defer interest payments, the market price of the
Preferred Securities (which represent undivided interests in the Convertible
Debentures) may be more volatile than other similar securities where the issuer
does not have such right to defer interest payments. A holder who disposes of
or converts its Preferred Securities between record dates for payments of
distributions thereon will be required to include for federal income tax
purposes accrued but unpaid interest on the Convertible Debentures through 
the date of disposition or conversion in income as ordinary income (i.e., OID), 
and to add such amount to its adjusted tax basis in its pro rata share of the 
underlying Convertible Debentures deemed disposed of. To the extent the 
selling price is less than the holder's adjusted tax basis (which will 
include, in the form of OID, all accrued but unpaid interest), a holder 
will recognize a capital loss. Subject to certain limited exceptions, capital 
losses cannot be applied to offset ordinary income for United States Federal 
income tax purposes. See "Taxation."
    

ENVIRONMENTAL REGULATION

         The Company's operations are subject to extensive and evolving
environmental laws and regulations regarding the clean-up and protection of the
environment and worker health and safety. The Company believes that it is in
material compliance with applicable environmental requirements. However, there
can be no assurance that in the future the Company will not receive notices
that certain of its operations are not in compliance with its permits or other
environmental requirements, that current environmental requirements will not
become more onerous or that new laws and regulations will not be adopted or
become applicable to the Company. Any of the foregoing could result in the
imposition of fines or penalties, operating constraints, the issuance of
judicial or administrative orders requiring the Company to cease operating a
facility, increased operating and capital expenditures or other liabilities,
any of which could have a material adverse effect on the Company's business,
financial condition or results of operations.

SHARES OF COMMON STOCK ELIGIBLE FOR SALE

         GPH and Richard A. Bernstein have the right (subject to certain
conditions) to require the Company to register for offer and sale issued and
outstanding shares of Common Stock and/or 


                                      18
<PAGE>

shares of Common Stock issuable upon the exercise or conversion, as applicable, 
of options, warrants and convertible securities. See "--Control of the Company."
BVE, L.P. and H C Crown Corp., a subsidiary of Hallmark Cards, Incorporated 
("Hallmark"), respectively, also have registration rights with respect to, in 
the aggregate, 3,257,606 shares of Common Stock acquired by them from the 
Company. Additionally, in connection with the investment in the Company by 
Hallmark, Hallmark and the Company intend to agree to an additional investment
by H C Crown Corp. of $25 million in Common Stock in conjunction with reaching
an operational understanding. Of the foregoing shares, 4,056,771 shares held
directly or indirectly by Mr. Bernstein may be included in any registration
statement that the Company is required to file with respect to the Common Stock
issuable upon conversion of the Convertible Debentures, including a
registration statement relating to an underwritten offering that is requested
by the holders thereof. Sales of substantial amounts of such shares could
adversely affect the market value of the Common Stock and, in the case of
convertible securities, may effect a dilution of the book value per share of
Common Stock, depending upon the timing of any such sales. In connection with
the Original Offering, GPH agreed to certain restrictions on its ability to
sell securities of the Company held by GPH. The 901,408 shares of Common Stock
acquired by BVE, L.P. in connection with the Acquisition are subject to an
escrow of at least one year and the 2,356,198 shares acquired by Hallmark in
connection with the September 6, 1996 purchase by Hallmark of $25 million of
Common Stock are subject to certain transfer restrictions, including
restrictions under the Securities Act. The shares held by Mr. Bernstein are not
subject to contractual restrictions on transfer, although the transfer of such
shares is restricted under the Securities Act and any such transfers (unless
such shares are sold pursuant to an effective registration statement under the
Securities Act) may be subject to certain volume limitations thereunder. See
"Plan of Distribution."

                                      19
<PAGE>

                                  THE COMPANY


         Golden Books is the largest publisher of children's books in the North
America retail market. The Company creates, publishes and markets an extensive
range of children's entertainment products, including "Little Golden Books" and
other storybooks, coloring/activity books, electronic storybooks, puzzles,
educational workbooks, reference books and novelty book formats. The Company
has published its flagship product line, "Little Golden Books," for over 50
years.

         The Company believes that Golden Books is one of the strongest
consumer brand franchises of children's products in the United States.
Management believes that the Golden Books brand name not only has strong
consumer recognition, but also a reputation among consumers for wholesomeness,
entertainment and spending quality time with a child. The Company's primary
customers are women with children or grandchildren. Based on preliminary market
research conducted on behalf of the Company in 1996, over half of the women in
the United States have bought the Golden Books brand. Management believes that
the favorable response to the Golden Books brand is comparable to that of many
companies with substantially greater financial resources and significantly
higher expenditures than the Company on marketing and brand awareness.

         The Company's products utilize both owned and licensed characters. The
Company's owned characters include The Poky Little Puppy and Little Lulu. Many
of the Company's products, particularly its coloring/activity books, use
licenses from Children's Television Workshop (the creator of Sesame Street), DC
Comics Inc., Mattel, Inc., Mercer Mayer (the creator of Little Critters) and
Disney. Characters licensed from these and other companies include Sesame
Street, Barbie, the Muppets, Superman and Barney. The Disney character license
allows the Company to use, in selected product categories, all of Disney's
animated characters, including Mickey Mouse, Winnie the Pooh and Pinnochio and
characters from The Little Mermaid, The Lion King, Aladdin and Pocahontas, as
well as characters from new releases such as The Hunchback of Notre Dame, the
fall 1996 home video release of Toy Story and the November 1996 release of the
live action version of 101 Dalmatians. In addition, the Company has agreements
in principle with respect to three new licensing arrangements in connection
with the movie re-release of the Star Wars trilogy, the next Batman movie and
The Big Bag, a new series from Children's Television Workshop. The Company
believes that the variety and popularity of its owned and licensed characters
are among its most important competitive strengths.

   
         Approximately 41% of the Company's children's publishing sales for the
nine months ended November 2, 1996 were through mass merchandisers such as Wal
Mart Stores, Inc., K Mart Corp. and Target Stores, a division of the Dayton
Hudson Corporation, and toy stores such as Toys "R" Us, Inc. In addition, but
to a lesser extent, the Company's children's publishing products are sold
through the following channels: national and regional bookstore chains;
independent bookstores; supermarkets and drugstores; and special markets such
as book clubs, book fairs and educational institutions. For the nine months
ended November 2, 1996,

                                      20
<PAGE>

approximately 7% of the Company's children's publishing sales were generated
outside of North America.
    

         The Company is a Delaware corporation. Its executive offices are
located at 850 Third Avenue, New York, NY 10022; telephone (212) 583-6700.


                          GOLDEN BOOKS FINANCING TRUST

         Golden Books Financing Trust is a statutory business trust formed
under Delaware law pursuant to (i) a declaration of trust executed by the
Company, as sponsor of the Trust, and the trustees of the Trust (the "Issuer
Trustees") and (ii) the filing of a certificate of trust with the Secretary of
State of the State of Delaware. Such initial declaration was amended and
restated in its entirety to provide for the issuance of the Trust Securities
(as so amended and restated, the "Declaration"). The Company acquired Common
Securities in an aggregate liquidation amount equal to 3% of the total capital
of the Trust. The Common Securities rank pari passu, and payments will be made
thereon pro rata, with the Preferred Securities, except that, upon the
occurrence and during the continuance of an event of default under the
Declaration, the rights of the holders of the Common Securities to payment in
respect of distributions and payments upon liquidation, redemption and
otherwise are subordinated to the rights of the holders of the Preferred
Securities. The assets of the Trust consist entirely of the Convertible
Debentures. The Trust exists for the exclusive purpose of (i) issuing the Trust
Securities representing undivided beneficial interests in the assets of the
Trust, (ii) investing the gross proceeds of the Trust Securities in the
Convertible Debentures and (iii) engaging in only those other activities
necessary or incidental thereto.

         Pursuant to the Declaration, the number of Issuer Trustees is four.
Two of the Issuer Trustees (the "Regular Trustees") are individuals who are
officers of the Company. The third trustee is a financial institution that is
unaffiliated with the Company (the "Property Trustee"). The fourth trustee is
an entity that maintains its principal place of business in the State of
Delaware (the "Delaware Trustee"). Initially The Bank of New York, a New York
banking corporation, is acting as Property Trustee and its affiliate, The Bank
of New York (Delaware), a Delaware banking corporation, is acting as Delaware
Trustee until, in each case, removed or replaced by the holder of the Common
Securities. The Bank of New York is also acting as trustee under the Guarantee
(the "Guarantee Trustee") and as trustee under the Indenture (the "Indenture
Trustee").

         The Property Trustee holds title to the Convertible Debentures for the
benefit of the holders of the Trust Securities, and the Property Trustee has
the power to exercise all rights, powers and privileges under the Indenture as
the holder of the Convertible Debentures. In addition, the Property Trustee
maintains exclusive control of a segregated non-interest bearing bank account
(the "Property Account") to hold all payments made in respect of the
Convertible Debentures for the benefit of the holders of the Trust Securities.
The Guarantee Trustee holds the Guarantee for the benefit of the holders of the
Preferred Securities. The Company or one of its subsidiaries, as the holder of
all the Common Securities, has the right to appoint, remove or replace any of
the Issuer Trustees and to increase or decrease the number of trustees;
provided

                                      21
<PAGE>

that the number of trustees shall be at least three; provided further that at
least one trustee shall be a Delaware Trustee, at least one trustee shall be
Property Trustee and at least one Trustee shall be a Regular Trustee. The
Company and Golden Books Publishing will pay all fees and expenses related to
the Trust. See "Description of the Convertible Debentures."

         The rights of the holders of the Preferred Securities, including
economic rights, rights to information and voting rights, are as set forth in
the Declaration and the Delaware Business Trust Act, as amended (the "Trust
Act"). See "Description of the Preferred Securities." The Declaration, the
Indenture and the Guarantee also incorporate by reference the terms of the
Trust Indenture Act of 1939, as amended (the "Trust Indenture Act").

         The place of business and the telephone number of the Trust are the
principal executive offices and telephone number of the Company.


                              ACCOUNTING TREATMENT

   
         The financial statements of the Trust will be reflected in the
Company's consolidated financial statements, with the Preferred Securities
shown as "Company-Obligated Mandatorily Redeemable Convertible Preferred
Securities of Golden Books Financing Trust Holding Solely Convertible
Debentures." The notes to the financial statements of the Company will state
that (i) the Trust is wholly-owned by the Company, (ii) the Trust has no
independent operations, (iii) the sole assets of the Trust consist of the
Convertible Debentures (the aggregate principal amount, interest rate and
maturity date of which will be set forth in the notes to the financial
statements) and (iv) the obligations of the Trust are fully and unconditionally
guaranteed by the Company.
    

                                USE OF PROCEEDS

         The Selling Holders will receive all of the proceeds from any sale of
the Offered Securities. None of the Company, Golden Books Publishing or the
Trust will receive any proceeds from the sale of Offered Securities.

                                      22
<PAGE>

                      RATIO OF EARNINGS TO COMBINED FIXED
                     CHARGES AND PREFERRED STOCK DIVIDENDS
                                  (UNAUDITED)


   
         The following table sets forth the Company's ratio of earnings to
combined fixed charges and preferred stock dividends (i) on a historical basis
(a) for each of the five fiscal years in the period ended February 3, 1996 and
(b) for the nine month period ended November 2, 1996 and (ii) on a pro forma
basis (a) for the year ended February 3, 1996 and (b) for the nine month period
ended November 2, 1996. The pro forma information gives pro forma effect to (i)
the issuance of the Series B Preferred Stock to GPH, (ii) the Acquisition,
(iii) the Original Offering, (iv) the investment of $25 million in Common Stock
by Hallmark and (v) future payments to Richard E. Snyder, the Chairman and
Chief Executive Officer of the Company, pursuant to his employment agreement.
See the Unaudited Pro Forma Consolidated Condensed Financial Statements
incorporated herein by reference to the Form 8-K/A filed by the Company on
October 16, 1996.
    

   
<TABLE>
<CAPTION>
                                          Historical
- --------------------------------------------------------------------------------------------
                                                                                Nine Months
                                Years Ended                                        Ended
February 1,     January 30,     January 29,     January 28,     February 3,     November 2,
   1992            1993            1994            1995            1996            1996
   ----            ----            ----            ----            ----            ----
                         (dollars in thousands, except ratios)
<S>             <C>             <C>             <C>             <C>             <C> 
  3.31 X           2.89 X       $(78,968)       $(15,957)       $(56,563)       $(137,799)
</TABLE>

                                   Pro Forma
                    --------------------------------------------
                                                  Nine Months
                      Year Ended                     Ended
                      February 3,                 November 2,
                         1996                         1996
                         ----                         ----
                               (dollars in thousands)
                       $(78,849)                   $(146,065)
    


         For purposes of the ratio of earnings to combined fixed charges and
preferred stock dividends, earnings were calculated by adding pretax income,
interest expense, amortization of debt issuance costs, the portion of rents
representative of an interest factor and preferred stock dividend requirements
for majority owned subsidiaries. Combined fixed charges and preferred stock
dividends consist of interest expense, the portion of rents representative of
an interest factor and preferred stock dividend requirements (as adjusted for
taxes where appropriate) of Golden Books and its subsidiaries. For the periods
in which earnings were insufficient to cover combined fixed charges and
preferred stock dividends, the dollar amount of the coverage deficiency,
instead of the ratio, is disclosed.

                                      23
<PAGE>

                    DESCRIPTION OF THE PREFERRED SECURITIES

         The following summary of certain material terms and provisions of the
Preferred Securities does not purport to be complete and is subject to, and
qualified in its entirety by reference to, the Declaration. The Preferred
Securities were issued in the Original Offering pursuant to the terms of the
Declaration. The Declaration incorporates by reference terms of the Trust
Indenture Act. The Declaration has been qualified under the Trust Indenture
Act. The Bank of New York, as Property Trustee, acts as indenture trustee for
the Declaration for purposes of compliance with the Trust Indenture Act.
Capitalized terms not otherwise defined herein have the meanings assigned to
them in the Declaration.

GENERAL

         The Preferred Securities were issued in the Original Offering in fully
registered form without interest coupons. Bearer Preferred Securities were not
issued.

         The Declaration authorizes the Regular Trustees to issue the Trust
Securities on behalf of the Trust. The Preferred Securities represent undivided
beneficial ownership interests in the assets of the Trust and entitle the
holders thereof to a preference in certain circumstances with respect to
distributions and amounts payable on redemption or liquidation over the Common
Securities, as well as other benefits as described in the Declaration.

         All of the Common Securities are owned by the Company. The Common
Securities rank pari passu, and payments are made thereon on a pro rata basis,
with the Preferred Securities, except that upon the occurrence of a Declaration
Event of Default, the rights of the holders of the Common Securities to receive
payment of periodic distributions and payments upon liquidation, redemption and
otherwise will be subordinated to the rights of the holders of Preferred
Securities. See "--Subordination of Common Securities." Title to the
Convertible Debentures is held by the Property Trustee for the benefit of the
holders of the Trust Securities. The Declaration does not permit the issuance
by the Trust of any securities other than the Trust Securities or the
incurrence of any indebtedness by the Trust. The payment of distributions out
of money held by the Trust, and payments upon redemption of the Preferred
Securities or liquidation of the Trust, are guaranteed by the Company to the
extent described under "Description of the Guarantee." The Guarantee is held by
The Bank of New York, the Guarantee Trustee, for the benefit of the holders of
the Preferred Securities. The Guarantee does not cover payment of distributions
when the Trust does not have sufficient available funds to pay such
distributions. In such event, the remedy of a holder of Preferred Securities is
to (i) vote to direct the Property Trustee to enforce the Property Trustee's
rights under the Convertible Debentures or (ii) if the failure of the Trust to
pay distributions is attributable to the failure of the Company and Golden
Books Publishing to pay interest or principal on the Convertible Debentures, to
institute a proceeding directly against the Company and Golden Books Publishing
for enforcement of payment to such holder of the principal of or interest on
the Convertible Debentures having a principal amount equal to the aggregate
liquidation amount of the Preferred Securities of such holder on or after the
respective due date specified in the Convertible Debentures. See "--Voting
Rights."

                                      24
<PAGE>

DISTRIBUTIONS

         Distributions on Preferred Securities are fixed at a rate per annum of
8-3/4% of the stated liquidation amount of $50 per Preferred Security.
Distributions in arrears for more than one quarter will bear interest thereon
at a rate per annum of 8-3/4% thereof compounded quarterly. The term
"distribution" as used herein includes any such interest (including any
Additional Interest and Liquidation Damages, each as defined herein) payable
unless otherwise stated. The amount of distributions payable for any period are
computed on the basis of a 360-day year of twelve 30-day months.

         Distributions on the Preferred Securities are cumulative, accrue from
the date of initial issuance and are payable in quarterly arrears on each
February 20, May 20, August 20 and November 20, commencing November 20, 1996,
when, as and if available for payment, by the Property Trustee, except as
otherwise described below. The Company and Golden Books Publishing have the
right under the Indenture to defer interest. As a consequence of such
extension, quarterly distributions on the Preferred Securities would be
deferred (though such distributions would continue to accrue with interest)
during any such extended interest payment period. In the event that the Company
and Golden Books Publishing exercise this right, then, during such period, the
Company (a) shall not declare or pay dividends on, make distributions with
respect to, or redeem, purchase or acquire, or make a liquidation payment with
respect to, any of its capital stock (except for (i) dividends or distributions
in shares of Common Stock on Common Stock or on its Series B Preferred Stock,
(ii) purchases or acquisitions of shares of Common Stock made in connection
with any employee benefit plan of the Company or its subsidiaries or pursuant
to employment agreements with officers or employees of the Company or its
subsidiaries, provided that such repurchases by the Company made from officers
or employees of the Company or its subsidiaries pursuant to employment
agreements shall be made at a price not to exceed market value on the date of
any such repurchase and shall not exceed $5 million in the aggregate for all
such employees and officers, (iii) conversions or exchanges of Common Stock of
one class into Common Stock of another class or (iv) purchases of fractional
interests in shares of the Company's capital stock pursuant to the conversion
or exchange provisions of any of the Company's securities being converted or
exchanged), (b) shall not make any payment of interest, principal of or
premium, if any, on, or repay, repurchase or redeem any debt securities issued
by the Company that rank junior to the Convertible Debentures (except by
conversion into or exchange for shares of Common Stock) and (c) shall not make
any guarantee payments with respect to the foregoing (other than such payments
made pursuant to the Guarantee). In addition, during any Extension Period,
Golden Books Publishing (a) if Golden Books Publishing is not a wholly-owned
subsidiary of the Company, shall not declare or pay dividends on, make
distributions with respect to, or redeem, purchase or acquire, or make a
liquidation payment with respect to, any of its capital stock (except for (i)
dividends or distributions in shares of its common stock made on outstanding
shares of its common stock, (ii) conversions or exchanges of its common stock
of one class into common stock of another class or (iii) purchases of
fractional interests in shares of the capital stock of Golden Books Publishing
being converted or exchanged) and (b) shall not make any payment of interest,
principal of or premium, if any, on, or repay, repurchase or redeem any debt
securities issued by the Golden Books Publishing that rank junior to the
Convertible Debentures (except by conversion into or

                                      25
<PAGE>

exchange for shares of its common stock). Prior to the termination of any such
Extension Period, the Company or Golden Books Publishing may further extend
such Extension Period; provided, that such Extension Period, together with all
previous and further extensions thereof, may not exceed 20 consecutive quarters
and that such Extension Period may not extend beyond the maturity date of the
Convertible Debentures. Upon the termination of any Extension Period and the
payment of all amounts then due, the Company or Golden Books Publishing may
commence a new Extension Period, subject to the above requirements.
Consequently, there could be multiple Extension Periods of varying lengths
throughout the term of the Convertible Debentures. See "Description of the
Convertible Debentures--Interest" and "Description of the Convertible
Debentures--Option to Extend Interest Payment Period." If distributions are
deferred, the deferred distributions and accrued interest thereon shall be paid
to the holders of record of Preferred Securities as they appear on the books
and records of the Trust on the record date next following the termination of
such deferral period.

         Distributions on the Preferred Securities are made to the extent that
the Trust has funds available for the payment of such distributions in the
Property Account. Amounts available to the Trust for distribution to the
holders of the Preferred Securities are limited to payments received by the
Trust from the Company or Golden Books Publishing for the Convertible
Debentures. See "Description of the Convertible Debentures." The payment of
distributions out of funds held by the Trust is guaranteed by the Company, as
set forth under "Description of the Guarantee."

         Distributions on the Preferred Securities are payable to the holders
thereof as they appear on the books and records of the Trust on the relevant
record dates, which are fifteen days prior to the relevant payment dates.
Subject to any applicable laws and regulations and the provisions of the
Declaration, each such payment will be made as described under "--Book-Entry
Only Issuance--The Depository Trust Company" below. In the event that any date
on which distributions are payable on the Preferred Securities is not a
Business Day, payment of the distribution payable on such date will be made on
the next succeeding day which is a Business Day (without any distribution or
other payment in respect of any such delay), except that, if such Business Day
is in the next succeeding calendar year, such payment shall be made on the
immediately preceding Business Day, in each case with the same force and effect
as if made on such date. A "Business Day" shall mean any day other than a day
on which banking institutions in The City of New York or in Wilmington,
Delaware are authorized or required by law to close.

CONVERSION RIGHTS

         General. Preferred Securities are convertible at any time prior to the
close of business on the Business Day immediately preceding the date of
repayment of such Preferred Securities, whether at maturity or upon redemption
(either at the option of the Company or pursuant to a Tax Event), at the option
of the holder thereof and in the manner described below, into shares of Common
Stock at an initial conversion rate of 3.8462 shares of Common Stock for each
Preferred Security (equivalent to a conversion price of $13 per share of Common
Stock), subject to adjustment as described under "--Conversion Price
Adjustments" below. The Trust covenants in the Declaration not to convert
Convertible Debentures held by it except pursuant to a notice of conversion
delivered to the Property Trustee, as conversion agent (the "Conversion
Agent"), by a 

                                      26
<PAGE>

holder of Preferred Securities. A holder of a Preferred Security wishing to
exercise its conversion right shall deliver an irrevocable conversion notice,
together, if the Preferred Security is a Certificated Security (as defined
herein), with such Certificated Security, to the Conversion Agent which shall,
on behalf of such holder, exchange such Preferred Security for a portion of the
Convertible Debentures and immediately convert such Convertible Debentures into
Common Stock. Holders may obtain copies of the required form of the conversion
notice from the Conversion Agent. Procedures for converting book-entry
Preferred Securities into shares of Common Stock will differ, as described
under "--Book-Entry Only Issuance--The Depository Trust Company."

         Holders of Preferred Securities at the close of business on a
distribution record date are entitled to receive the distribution payable on
such Preferred Securities on the corresponding distribution payment date
notwithstanding the conversion of such Preferred Securities following such
distribution record date but prior to such distribution payment date. Except as
provided in the immediately preceding sentence, neither the Trust nor the
Company will make, or be required to make, any payment, allowance or adjustment
for accumulated and unpaid distributions, whether or not in arrears, on the
converted Preferred Securities. The Company will make no payment or allowance
for distributions on the shares of Common Stock issued upon such conversion,
except to the extent that such shares of Common Stock are held of record on the
record date for any such distributions and except as provided in the preceding
sentence. Each conversion will be deemed to have been effected immediately
prior to the close of business on the day on which the related conversion
notice was received by the Conversion Agent.

         No fractional shares of Common Stock will be issued as a result of
conversion, but in lieu thereof such fractional interest will be paid by the
Company and Golden Books Publishing in cash based on the last reported sale
price of Common Stock on the date such Preferred Securities are surrendered for
conversion.

         Conversion Price Adjustments--General. The conversion price is subject
to adjustment in certain events, including (a) the issuance of shares of Common
Stock as a dividend or a distribution with respect to Common Stock, (b)
subdivisions, combinations and reclassification of Common Stock, (c) the
issuance to all holders of Common Stock of rights or warrants entitling them
(for a period not exceeding 45 days) to subscribe for shares of Common Stock at
less than the then Current Market Price (as defined below) of the Common Stock,
(d) the distribution to holders of Common Stock of evidences of indebtedness of
the Company, securities or capital stock, cash or assets (including securities,
but excluding those rights, warrants, dividends and distributions referred to
above and dividends and distributions paid exclusively in cash), (e) the
payment of dividends (and other distributions) on Common Stock paid exclusively
in cash, excluding cash dividends if the annualized per share amount thereof
does not exceed 15% of the Current Market Price of Common Stock as of the
trading day immediately preceding the date of declaration of such dividend
(such adjustment being limited to the amount in excess of 15% of such Current
Market Price), and (f) payment to holders of Common Stock in respect of a
tender or exchange offer (other than an odd-lot offer) by the Company or any
subsidiary for Common Stock at a price in excess of 110% of the then Current
Market Price of Common Stock as of the trading day next succeeding the last
date tenders or

                                      27
<PAGE>

exchanges may be made pursuant to such tender or exchange offer. "Current
Market Price" means the average of the daily closing prices for the five
consecutive trading days selected by the Company and Golden Books Publishing
commencing not more than 20 trading days before, and ending not later than, the
earlier of the day in question or, if applicable, the day before the "ex" date
with respect to the issuance or distribution in question.

         The Company from time to time may reduce the conversion price of the
Convertible Debentures (and thus the conversion price of the Preferred
Securities) by any amount selected by the Company for any period of at least 20
days, in which case the Company shall give at least 15 days' notice of such
reduction. The Company may, at its option, make such reductions in the
conversion price, in addition to those set forth above, as the Company's Board
of Directors deems advisable to avoid or diminish any income tax to holders of
Common Stock resulting from any dividend or distribution of stock (or rights to
acquire stock) or from any event treated as such for income tax purposes. See
"Taxation--Adjustment of Conversion Price."

         No adjustment of the conversion price will be made upon the issuance
of any shares of Common Stock pursuant to any present or future plan providing
for the reinvestment of dividends or interest payable on securities of the
Company and the investment of additional optional amounts in shares of Common
Stock under any such plan. No adjustment in the conversion price will be
required unless such adjustment would require a change of at least one percent
(1%) in the price then in effect; provided, however, that any adjustment that
would not be required to be made shall be carried forward and taken into
account in any subsequent adjustment. If any action would require adjustment of
the conversion price pursuant to more than one of the provisions described
above, only one adjustment shall be made and such adjustment shall be the
amount of adjustment that has the highest absolute value to the holder of the
Preferred Securities.

         Conversion Price Adjustments--Fundamental Changes. If any transaction
shall occur (including without limitation (i) any recapitalization or
reclassification of shares of Common Stock (other than a change in par value,
or from par value to no par value, or from no par value to par value, or as a
result of a subdivision or combination of Common Stock), (ii) any consolidation
or merger of the Company with or into another person or any merger of another
person into the Company (other than a merger that does not result in a
reclassification, conversion, exchange or cancellation of Common Stock), (iii)
any sale or transfer of all or substantially all of the assets of the Company,
or (iv) any compulsory share exchange) pursuant to which either shares of
Common Stock shall be converted into the right to receive other securities,
cash or other property, or, in the case of a sale or transfer of all or
substantially all of the assets of the Company, the holders of Common Stock
shall be entitled to receive other securities, cash or other property, then
appropriate provision shall be made so that the holder of each Preferred
Security then outstanding shall have the right thereafter to convert such
Preferred Security only into:

              (x) in the case of any such transaction that does not constitute
         a Common Stock Fundamental Change (as defined below) and subject to
         funds being legally available for such purpose under applicable law at
         the time of such conversion, the kind and amount of 

                                      28
<PAGE>

         the securities, cash or other property that would have been receivable
         upon such recapitalization, reclassification, consolidation, merger,
         sale, transfer or share exchange by a holder of the number of shares
         of Common Stock issuable upon conversion of such Preferred Security
         immediately prior to such recapitalization, reclassification,
         consolidation, merger, sale, transfer or share exchange, after giving
         effect, in the case of any Non-Stock Fundamental Change (as defined
         below), to any adjustment in the conversion price in accordance with
         clause (i) of the following paragraph, and

              (y) in the case of any such transaction that constitutes a Common
         Stock Fundamental Change, common stock of the kind received by holders
         of Common Stock as a result of such Common Stock Fundamental Change in
         an amount determined in accordance with clause (ii) of the following
         paragraph.

The company formed by such consolidation or resulting from such merger or that
acquires such assets or that acquires the Company's shares, as the case may be,
shall make provisions in its certificate or articles of incorporation or other
constituent document to establish such right. Such certificate or articles of
incorporation or other constituent document shall provide for adjustments that,
for events subsequent to the effective date of such certificate or articles of
incorporation or other constituent document, shall be as nearly equivalent as
may be practicable to the relevant adjustments provided for in the preceding
paragraphs and in this paragraph.

         Notwithstanding any other provision in the preceding paragraphs to the
contrary, if any Fundamental Change (as defined below) occurs, then the
conversion price in effect will be adjusted immediately after such Fundamental
Change as follows:

              (i) in the case of a Non-Stock Fundamental Change, the conversion
         price immediately following such Non-Stock Fundamental Change shall be
         the lower of (A) the conversion price in effect immediately prior to
         such Non-Stock Fundamental Change, but after giving effect to any
         other prior adjustments effected pursuant to the preceding paragraphs,
         and (B) the product of (1) the greater of the Applicable Price (as
         defined below) and the then applicable Reference Market Price (as
         defined below) and (2) a fraction, the numerator of which is $50 and
         the denominator of which is (x) the amount of the redemption price for
         one Preferred Security if the redemption date were the date of such
         Non-Stock Fundamental Change (or, for the period commencing on the
         first date of original issuance of the Preferred Securities and
         through August 19, 1997 and the twelve-month periods commencing August
         20, 1997 and August 20, 1998, the product of 1.08750, 1.07875 and
         1.07000, respectively, times $50) plus (y) any then-accrued and unpaid
         distributions on one Preferred Security; and

              (ii) in the case of a Common Stock Fundamental Change, the
         conversion price of the Preferred Securities immediately following
         such Common Stock Fundamental Change shall be the conversion price in
         effect immediately prior to such Common Stock Fundamental Change, but
         after giving effect to any other prior adjustments effected pursuant
         to the preceding paragraphs, multiplied by a fraction, the numerator
         of which is the Purchaser Stock Price (as defined below) and the
         denominator of which is the

                                      29
<PAGE>

         Applicable Price; provided, however, that in the event of a Common
         Stock Fundamental Change in which (A) 100% of the value of the
         consideration received by a holder of Common Stock is common stock of
         the successor, acquiror or other third party (and cash, if any, paid
         with respect to any fractional interests in such common stock
         resulting from such Common Stock Fundamental Change) and (B) all of
         the Common Stock shall have been exchanged for, converted into or
         acquired for, common stock of the successor, acquiror or other third
         party (and any cash with respect to fractional interests), the
         conversion price of the Preferred Securities immediately following
         such Common Stock Fundamental Change shall be the conversion price in
         effect immediately prior to such Common Stock Fundamental Change
         multiplied by a fraction, the numerator of which is one (1) and the
         denominator of which is the number of shares of common stock of the
         successor, acquiror or other third party received by a holder of one
         share of Common Stock as a result of such Common Stock Fundamental
         Change.

         Depending upon whether a Fundamental Change is a Non-Stock Fundamental
Change or a Common Stock Fundamental Change, a holder may receive significantly
different consideration upon conversion. In the event of a Non-Stock
Fundamental Change, the holder has the right to convert Preferred Securities
into the kind and amount of the shares of stock and other securities or
property or assets (including cash), except as otherwise provided above, as is
determined by the number of shares of Common Stock receivable upon conversion
at the conversion price as adjusted in accordance with clause (i) of the
preceding paragraph. However, in the event of a Common Stock Fundamental Change
in which less than 100% of the value of the consideration received by a holder
of Common Stock is common stock of the successor, acquiror or other third
party, a holder of a Preferred Security who converts such share following the
Common Stock Fundamental Change will receive consideration in the form of such
common stock only, whereas a holder who converted such share prior to the
Common Stock Fundamental Change would have received consideration in the form
of such common stock as well as any other securities or assets (which may
include cash) issuable upon conversion of such Convertible Preferred Security
immediately prior to such Common Stock Fundamental Change.

         The term "Applicable Price" means (i) in the event of a Non-Stock
Fundamental Change in which the holders of Common Stock receive only cash, the
amount of cash received by a holder of one share of Common Stock and (ii) in
the event of any other Fundamental Change, the average of the daily Closing
Price (as defined in the Indenture) for one share of Common Stock during the 10
Trading Days (as defined in the Indenture) immediately prior to the record date
for the determination of the holders of Common Stock entitled to receive cash,
securities, property or other assets in connection with such Fundamental Change
or, if there is no such record date, prior to the date upon which the holders
of Common Stock shall have the right to receive such cash, securities, property
or other assets.

         The term "Common Stock Fundamental Change" means any Fundamental
Change in which more than 50% of the value (as determined in good faith by the
Board of Directors of the Company) of the consideration received by holders of
Common Stock consists of common stock that, for the 10 Trading Days immediately
prior to such Fundamental Change, has been admitted for listing or admitted for
listing subject to notice of issuance on a national securities exchange or

                                      30
<PAGE>

quoted on Nasdaq; provided, however, that a Fundamental Change shall not be a
Common Stock Fundamental Change unless either (i) the Company continues to
exist after the occurrence of such Fundamental Change and the outstanding
Preferred Securities continue to exist as outstanding Preferred Securities, or
(ii) not later than the occurrence of such Fundamental Change, the outstanding
Preferred Securities are converted into or exchanged for shares of convertible
preferred stock or debentures of a corporation succeeding to the business of
the Company, which convertible preferred stock or debentures of a corporation
succeeding to the business of the Company, which convertible preferred stock
has powers, preferences and relative, participating, optional or other rights,
and qualifications, limitations and restrictions substantially similar to those
of the Preferred Securities and which debentures have terms substantially
similar to those of the Convertible Debentures.

         The term "Fundamental Change" means the occurrence of any transaction
or event or series of transactions or events pursuant to which all or
substantially all of the Common Stock shall be exchanged for, converted into,
acquired for or shall constitute solely the right to receive cash, securities,
property or other assets (whether by means of an exchange offer, liquidation,
tender offer, consolidation, merger, combination, reclassification,
recapitalization or otherwise); provided, however, in the case of any such
series of transactions or events, for purposes of adjustment of the conversion
price, such Fundamental Change shall be deemed to have occurred when
substantially all of the Common Stock shall have been exchanged for, converted
into or acquired for, or shall constitute solely the right to receive, such
cash, securities, property or other assets, but the adjustment shall be based
upon the consideration that the holders of Common Stock received in the
transaction or event as a result of which more than 50% of the Common Stock
shall have been exchanged for, converted into or acquired for, or shall
constitute solely the right to receive, such cash, securities, property or
other assets.

         The term "Non-Stock Fundamental Change" means any Fundamental Change
other than a Common Stock Fundamental Change.

         The term "Purchaser Stock Price" means, with respect to any Common
Stock Fundamental Change, the average of the daily Closing Price for one share
of the common stock received by holders of Common Stock in such Common Stock
Fundamental Change during the 10 Trading Days immediately prior to the date
fixed for the determination of the holders of Common Stock entitled to receive
such common stock or, if there is no such date, prior to the date upon which
the holders of Common Stock shall have the right to receive such common stock.

         The term "Reference Market Price" initially means $7 (which is an
amount equal to 66 2/3% of the reported last sale price for Common Stock on
Nasdaq on August 14, 1996) and, in the event of any adjustment to the
conversion price other than as a result of a Fundamental Change, the Reference
Market Price shall also be adjusted so that the ratio of the Reference Market
Price to the conversion price after giving effect to any such adjustment shall
always be the same as the ratio of the initial Reference Market Price to the
initial conversion price of $13 per share.

                                      31
<PAGE>

REDEMPTION

         The Convertible Debentures will mature on August 20, 2016, and may be
redeemed, in whole or in part, at any time after August 20, 1999 or at any time
in certain circumstances upon the occurrence of a Tax Event or an Investment
Company Event (in whole, but not in part). Upon the repayment of the
Convertible Debentures, whether at maturity or upon redemption, the proceeds
from such repayment shall simultaneously be applied to redeem Trust Securities
having an aggregate liquidation amount equal to the Convertible Debentures so
repaid or redeemed at the applicable Redemption Price, together with accrued
and unpaid distributions through the date of redemption; provided, that holders
of the Trust Securities shall be given not less than 30 nor more than 60 days'
notice of such redemption. See "--Special Event Redemption or Distribution,"
"--Redemption Procedures," "Description of the Convertible Debentures--General"
and "Description of the Convertible Debentures--Optional Redemption."

SPECIAL EVENT REDEMPTION OR DISTRIBUTION

         If, at any time, a Tax Event or an Investment Company Event shall
occur and be continuing, the Trust shall, unless the Convertible Debentures are
redeemed in the limited circumstances described below, be dissolved with the
result that, after satisfaction of creditors, if any, of the Trust, Convertible
Debentures with an aggregate principal amount equal to the aggregate stated
liquidation amount of, with an interest rate identical to the distribution rate
of, and accrued and unpaid interest equal to accrued and unpaid distributions
on, and having the same record date for payment as the Preferred Securities and
the Common Securities outstanding at such time would be distributed on a pro
rata basis to the holders of the Preferred Securities and the Common Securities
in liquidation of such holders' interests in the Trust, within 90 days
following the occurrence of such Special Event; provided, however, that in the
case of the occurrence of a Tax Event, as a condition of such dissolution and
distribution, the Regular Trustees shall have received an opinion of nationally
recognized independent tax counsel experienced in such matters (a "No
Recognition Opinion"), which opinion may rely on published revenue rulings of
the Internal Revenue Service, to the effect that the holders of the Preferred
Securities will not recognize any income, gain or loss for United States
Federal income tax purposes as a result of such dissolution and distribution of
Convertible Debentures; and, provided, further, that if at the time there is
available to the Trust the opportunity to eliminate, within such 90-day period,
the Special Event by taking some ministerial action, such as filing a form or
making an election, or pursuing some other similar reasonable measure which in
the sole judgment of the Company has or will cause no adverse effect on the
Trust, the Company or the holders of the Trust Securities and will involve no
material cost, the Trust will pursue such measure in lieu of dissolution.
Furthermore, if in the case of the occurrence of a Tax Event, (i) the Regular
Trustees have received an opinion (a "Redemption Tax Opinion"') of nationally
recognized independent tax counsel experienced in such matters that, as a
result of a Tax Event, there is more than an insubstantial risk that the
Company and Golden Books Publishing would be precluded from deducting the
interest on the Convertible Debentures for United States Federal income tax
purposes even if the Convertible Debentures were distributed to the holders of
Preferred Securities and Common Securities in liquidation of such holders'
interests in the Trust as described above or (ii) the Regular Trustees shall
have been informed by such tax counsel that

                                      32
<PAGE>

a No Recognition Opinion cannot be delivered to the Trust, the Company or
Golden Books Publishing shall have the right, upon not less than 30 nor more
than 60 days' notice, to cause the redemption of the Convertible Debentures in
whole (but not in part) for cash within 90 days following the occurrence of
such Tax Event, and promptly following such redemption, the Preferred
Securities and Common Securities will be redeemed by the Trust at the
Redemption Price; provided, however, that if at the time there is available to
the Company, Golden Books Publishing or the Trust the opportunity to eliminate,
within such 90-day period, the Tax Event by taking some ministerial action,
such as filing a form or making an election, or pursuing some other similar
reasonable measure which in the sole judgment of the Company has or will cause
no adverse effect on the Trust, the Company or the holders of the Trust
Securities and will involve no material cost, the Company, Golden Books
Publishing or the Trust will pursue such measure in lieu of redemption.

         "Tax Event" means that the Regular Trustees shall have received an
opinion of nationally recognized independent tax counsel experienced in such
matters (a "Dissolution Tax Opinion") to the effect that as a result of (a) any
amendment to, or change (including any announced prospective change) in, the
laws (or any regulations thereunder) of the United States or any political
subdivision or taxing authority thereof or therein, (b) any amendment to, or
change in, an interpretation or application of any such laws or regulations by
any legislative body, court, governmental agency or regulatory authority
(including the enactment of any legislation and the publication of any judicial
decision or regulatory determination), (c) any interpretation or pronouncement
that provides for a position with respect to such laws or regulations that
differs from the theretofore generally accepted position or (d) any action
taken by any governmental agency or regulatory authority, which amendment or
change is enacted, promulgated, issued or announced or which interpretation or
pronouncement is issued or announced or which action is taken, in each case,
after August 14, 1996 (collectively, a "Change in Tax Law"), there is more than
an insubstantial risk that (i) the Trust is, or will be within 90 days of the
date thereof, subject to United States Federal income tax with respect to
interest accrued or received on the Convertible Debentures, (ii) the Trust is,
or will be within 90 days of the date thereof, subject to more than a de
minimis amount of other taxes, duties or other governmental charges or (iii)
interest payable by the Company or Golden Books Publishing on the Convertible
Debentures is not, or within 90 days of the date thereof will not be,
deductible for United States Federal income tax purposes. Notwithstanding
anything in the previous sentence to the contrary, a Tax Event shall not
include any Change in Tax Law that requires the Company or Golden Books
Publishing for United States Federal income tax purposes to defer taking a
deduction for any original issue discount ("OID") that accrues with respect to
the Convertible Debentures until the interest payment related to such OID is
paid in money; provided, that such Change in Tax Law does not create more than
an insubstantial risk that the Company or Golden Books Publishing will be
prevented from taking a deduction for OID accruing with respect to the
Convertible Debentures at a date that is no later than the date the interest
payment related to such OID is actually paid by the Company or Golden Books
Publishing in money.

         "Investment Company Event" means that the Regular Trustees shall have
received an opinion of nationally recognized independent counsel experienced in
practice under the Investment Company Act of 1940, as amended (the "1940 Act"),
that as a result of the 

                                      33
<PAGE>

occurrence of a change in law or regulation or a change in interpretation or
application of law or regulation by any legislative body, court, governmental
agency or regulatory authority (a "Change in 1940 Act Law"), there is more than
an insubstantial risk that the Trust is or will be considered an "investment
company" which is required to be registered under the 1940 Act, which Change in
1940 Act Law becomes effective on or after the date hereof.

         On the date fixed for any distribution of Convertible Debentures, upon
dissolution of the Trust, (i) the Preferred Securities and the Common
Securities will no longer be deemed to be outstanding and (ii) certificates
representing Trust Securities will be deemed to represent beneficial interests
in the Convertible Debentures having an aggregate principal amount equal to the
stated liquidation amount of, and bearing accrued and unpaid interest equal to
accrued and unpaid distributions on, such Trust Securities until such
certificates are presented to the Company, Golden Books Publishing or the
Company's agent for transfer or reissuance.

         There can be no assurance as to the market price for the Convertible
Debentures which may be distributed in exchange for Preferred Securities if a
dissolution and liquidation of the Trust were to occur. Accordingly, the
Convertible Debentures which the investor may subsequently receive on
dissolution and liquidation of the Trust may trade at a discount to the price
of the Preferred Securities exchanged. If the Convertible Debentures are
distributed to the holders of the Preferred Securities, the Company will use
its best efforts to cause the Convertible Debentures to be listed on Nasdaq or
on any such other national securities exchange or similar organization as the
Preferred Securities are then listed or quoted.

REDEMPTION PROCEDURES

         The Trust may not redeem fewer than all of the outstanding Preferred
Securities unless all accrued and unpaid distributions have been paid on all
Preferred Securities for all quarterly distribution periods terminating on or
prior to the date of redemption.

         In the event of any redemption in part, the Trust shall not be
required to (i) issue, register the transfer of or exchange any Preferred
Security during a period beginning at the opening of business 15 days before
any selection for redemption of Preferred Securities and ending at the close of
business on the earliest date on which the relevant notice of redemption is
deemed to have been given to all holders of Preferred Securities to be so
redeemed and (ii) register the transfer of or exchange of any Preferred
Securities so selected for redemption, in whole or in part, except for the
unredeemed portion of any Preferred Securities being redeemed in part.

         If the Trust gives a notice of redemption in respect of Preferred
Securities (which notice will be irrevocable), and if the Company or Golden
Books Publishing has paid to the Property Trustee a sufficient amount of cash
in connection with the related redemption or maturity of the Convertible
Debentures, then, by 12:00 noon, New York time, on the redemption date, the
Trust will irrevocably deposit with The Depository Trust Company ("DTC") funds
sufficient to pay the amount payable on redemption of all book-entry
certificates and will give DTC irrevocable instructions and authority to pay
such amount in respect of Preferred Securities represented by the Global
Certificates (as defined herein) and will irrevocably deposit with the paying
agent for the Preferred Securities funds sufficient to pay such amount in
respect of any Certificated

                                      34
<PAGE>

Securities and will give such paying agent irrevocable instructions and
authority to pay such amount to the holders of Certificated Securities upon
surrender of their certificates. If notice of redemption shall have been given
and funds are deposited as required, then upon the date of such deposit, all
rights of holders of such Preferred Securities so called for redemption will
cease, except the right of the holders of such Preferred Securities to receive
the Redemption Price, but without interest on such Redemption Price. In the
event that any date fixed for redemption of Preferred Securities is not a
Business Day, then payment of the amount payable on such date will be made on
the next succeeding day which is a Business Day (without any interest or other
payment in respect of any such delay), except that, if such Business Day falls
in the next calendar year, such payment will be made on the immediately
preceding Business Day. In the event that payment of the Redemption Price in
respect of Preferred Securities is improperly withheld or refused and not paid
either by the Trust or by the Company pursuant to the Guarantee described under
"Description of the Guarantee," distributions on such Preferred Securities will
continue to accrue at the then applicable rate, from the original redemption
date to the date of payment, in which case the actual payment date will be
considered the date fixed for redemption for purposes of calculating the amount
payable upon redemption (other than for calculating any premium).

         In the event that fewer than all of the outstanding Preferred
Securities are to be redeemed, the Preferred Securities will be redeemed pro
rata.

         Subject to the foregoing and applicable law (including, without
limitation, United States Federal securities laws), the Company or its
subsidiaries may at any time and from time to time purchase outstanding
Preferred Securities by tender, in the open market or by private agreement.

SUBORDINATION OF COMMON SECURITIES

         Payment of distributions on, and the amount payable upon redemption
of, the Trust Securities, as applicable, shall be made pro rata based on the
liquidation amount of the Trust Securities; provided, however, that if on any
distribution date or redemption date a Declaration Event of Default shall have
occurred and be continuing, no payment of any distribution on, or amount
payable upon redemption of, any Common Security, and no other payment on
account of the redemption, liquidation or other acquisition of Common
Securities, shall be made unless payment in full in cash of all accumulated and
unpaid distributions on all outstanding Preferred Securities for all
distribution periods terminating on or prior thereto, or in the case of payment
of the amount payable upon redemption of the Preferred Securities, the full
amount of such amount in respect of all outstanding Preferred Securities, shall
have been made or provided for, and all funds available to the Property Trustee
shall first be applied to the payment in full in cash of all distributions on,
or the amount payable upon redemption of, Preferred Securities then due and
payable.

         In the case of any Declaration Event of Default, the holder of Common
Securities will be deemed to have waived any such Declaration Event of Default
until all such Declaration Events of Default with respect to the Preferred
Securities have been cured, waived or otherwise eliminated. Until any such
Declaration Events of Default with respect to the Preferred Securities have
been so cured, waived or otherwise eliminated, the Property Trustee shall act
solely on 

                                      35
<PAGE>

behalf of the holders of the Preferred Securities and not the holder of the
Common Securities, and only the holders of the Preferred Securities will have
the right to direct the Property Trustee to act on their behalf.

LIQUIDATION DISTRIBUTION UPON DISSOLUTION

         In the event of any voluntary or involuntary liquidation, dissolution,
winding-up or termination of the Trust (each a "Liquidation"), the then holders
of the Preferred Securities will be entitled to receive out of the assets of
the Trust, after satisfaction of liabilities to creditors, distributions in an
amount equal to the aggregate of the stated liquidation amount of $50 per
Preferred Security plus accrued and unpaid distributions thereon to the date of
payment (the "Liquidation Distribution"), unless, in connection with such
Liquidation related to a Special Event, Convertible Debentures in an aggregate
stated principal amount equal to the aggregate stated liquidation amount of,
with an interest rate identical to the distribution rate of, and accrued and
unpaid interest equal to accrued and unpaid distributions on, the Preferred
Securities have been distributed on a pro rata basis to the holders of the
Preferred Securities.

         If, upon any such Liquidation, the Liquidation Distribution can be
paid only in part because the Trust has insufficient assets available to pay in
full the aggregate Liquidation Distribution, then the amounts payable directly
by the Trust on the Preferred Securities shall be paid on a pro rata basis. The
holders of the Common Securities will be entitled to receive distributions upon
any such dissolution pro rata with the holders of the Preferred Securities,
except that if a Declaration Event of Default has occurred and is continuing,
the Preferred Securities shall have a preference over the Common Securities
with regard to such distributions.

         Pursuant to the Declaration, the Trust shall terminate (i) on August
20, 2025, the expiration of the term of the Trust, (ii) upon the bankruptcy of
the Company or Golden Books Publishing, (iii) upon the filing of a certificate
of dissolution or the equivalent with respect to the Company or Golden Books
Publishing, the filing of a certificate of cancellation with respect to the
Trust after having obtained the consent of at least a majority in liquidation
amount of the Trust Securities, voting together as a single class, to file such
certificate of cancellation, or the revocation of the charter of the Company or
Golden Books Publishing and the expiration of 90 days after the date of
revocation without a reinstatement thereof, (iv) upon the distribution of all
of the Convertible Debentures upon the occurrence of a Special Event, (v) upon
the entry of a decree of a judicial dissolution of the Company or Golden Books
Publishing or the Trust or (vi) upon the redemption or conversion of all the
Preferred Securities.

MERGER, CONSOLIDATION OR AMALGAMATION OF THE TRUST

         The Trust may not consolidate, amalgamate, merge with or into, or be
replaced by, or convey, transfer or lease its properties and assets
substantially as an entirety, to any corporation or other entity, except as
described below. The Trust may, with the consent of a majority of the Regular
Trustees and without the consent of the holders of the Trust Securities, the
Property Trustee or the Delaware Trustee, consolidate, amalgamate, merge with
or into, or be replaced by a trust organized as such under the laws of any
State of the United States; provided, that (i) if the Trust is not the
survivor, such successor entity either (x) expressly assumes all of the
obligations

                                      36
<PAGE>

of the Trust under the Trust Securities or (y) substitutes for the Preferred
Securities other securities having substantially the same terms as the
Securities (the "Successor Securities"), so long as the Successor Securities
rank the same as the Securities rank with respect to distributions, assets and
payments, (ii) the Company and Golden Books Publishing expressly acknowledge a
trustee of such successor entity possessing the same powers and duties as the
Property Trustee as the holder of the Convertible Debentures, (iii) the
Preferred Securities or any Successor Securities are listed, or any Successor
Securities will be listed upon notification of issuance, on any national
securities exchange or with another organization on which the Preferred
Securities are then listed or quoted, (iv) such merger, consolidation,
amalgamation or replacement does not cause the Preferred Securities (including
any Successor Securities) to be downgraded by any nationally recognized
statistical rating organization, (v) such merger, consolidation, amalgamation
or replacement does not adversely affect the rights, preferences and privileges
of the holders of the Preferred Securities (including any Successor Securities)
in any material respect (other than with respect to any dilution of the
holders' interest in the new entity), (vi) such successor entity has a purpose
substantially identical to that of the Trust, (vii) the Company guarantees the
obligations of such successor entity under the Successor Securities to the same
extent as provided by the Guarantee, (viii) prior to such merger,
consolidation, amalgamation or replacement, the Company has received an opinion
of a nationally recognized independent counsel to the Trust reasonably
acceptable to the Property Trustee experienced in such matters to the effect
that: (A) such merger, consolidation, amalgamation or replacement will not
adversely affect the rights, preferences and privileges of the holders of the
Trust Securities (including any Successor Securities) in any material respect
(other than with respect to any dilution of the holders' interest in the new
entity), (B) following such merger, consolidation, amalgamation or replacement,
neither the Trust nor such successor entity will be required to register as an
investment company under the 1940 Act and (C) following such merger,
consolidation, amalgamation or replacement, the Trust (or such successor trust)
will be treated as a grantor trust for United States Federal income tax
purposes.

DECLARATION EVENTS OF DEFAULT

         An event of default under the Indenture (an "Indenture Event of
Default") constitutes an event of default under the Declaration with respect to
the Trust Securities (a "Declaration Event of Default"); provided, that
pursuant to the Declaration, the holder of the Common Securities will be deemed
to have waived any Declaration Event of Default with respect to the Common
Securities until all Declaration Events of Default with respect to the
Preferred Securities have been cured, waived or otherwise eliminated. Until
such Declaration Events of Default with respect to the Preferred Securities
have been so cured, waived or otherwise eliminated, the Property Trustee will
be deemed to be acting solely on behalf of the holders of the Preferred
Securities and only the holders of the Preferred Securities will have the right
to direct the Property Trustee with respect to certain matters under the
Declaration and, therefore, the Indenture.

         If the Property Trustee fails to enforce its rights under the
Convertible Debentures after a holder of Preferred Securities has made a
written request, such holder of record of Preferred Securities may directly
institute a legal proceeding against the Company and Golden Books 

                                      37
<PAGE>

Publishing to enforce the Property Trustee's rights under the Convertible
Debentures without first instituting any legal proceeding against the Property
Trustee or any other person or entity. Notwithstanding the foregoing, if a
Declaration Event of Default has occurred and is continuing and such event is
attributable to the failure of the Company and Golden Books Publishing to pay
interest or principal on the Convertible Debentures on the date such interest
or principal is otherwise payable (or in the case of redemption, the redemption
date), then a holder of Preferred Securities may directly institute a
proceeding for enforcement of payment to such holder directly of the principal
of or interest on the Convertible Debentures having a principal amount equal to
the aggregate liquidation amount of the Preferred Securities of such holder on
or after the respective due date specified in the Convertible Debentures. In
connection with such Direct Action, the Company and Golden Books Publishing
will be subrogated to the rights of such holder of Preferred Securities under
the Declaration to the extent of any payment made to such holder of Preferred
Securities in such Direct Action. The holders of Preferred Securities are not
able to exercise directly any other remedy available to the holders of the
Convertible Debentures.

         Upon the occurrence of a Declaration Event of Default, the Property
Trustee as the sole holder of the Convertible Debentures has the right under
the Indenture to declare the principal of and interest on the Convertible
Debentures to be immediately due and payable. The Company and the Trust are
each required to file annually with the Property Trustee an officer's
certificate as to its compliance with all conditions and covenants under the
Declaration.

VOTING RIGHTS

         Except as described herein, under the Trust Act, the Trust Indenture
Act and under "Description of the Guarantee--Amendments and Assignment," and as
otherwise required by law and the Declaration, the holders of the Preferred
Securities have no voting rights.

         Subject to the requirement of the Property Trustee obtaining a tax
opinion in certain circumstances set forth in the last sentence of this
paragraph, the holders of a majority in liquidation amount of the Preferred
Securities have the right to direct the time, method and place of conducting
any proceeding for any remedy available to the Property Trustee, or direct the
exercise of any trust or power conferred upon the Property Trustee under the
Declaration, including the right to direct the Property Trustee, as holder of
the Convertible Debentures, to (i) exercise the remedies available to it under
the Indenture as a holder of the Convertible Debentures, (ii) waive any past
Indenture Event of Default that is waivable under the Indenture, (iii) exercise
any right to rescind or annul a declaration that the principal of all the
Convertible Debentures shall be due and payable or (iv) consent to any
amendment, modification, or termination of the Indenture or the Convertible
Debentures where such consent shall be required; provided, however, that where
a consent or action under the Indenture would require the consent or act of the
holders of more than a majority of the aggregate principal amount of
Convertible Debentures affected thereby, only the holders of the percentage of
the aggregate stated liquidation amount of the Preferred Securities which is at
least equal to the percentage required under the Indenture may direct the
Property Trustee to give such consent or take such action. If the Property
Trustee fails to enforce its rights under the Convertible Debentures after a
holder of record of Preferred Securities has made a written request, such
holder of record of Preferred

                                       38
<PAGE>

Securities may directly institute a legal proceeding directly against the
Company and Golden Books Publishing to enforce the Property Trustee's rights
under the Convertible Debentures without first instituting any legal proceeding
against the Property Trustee or any other person or entity. Notwithstanding the
foregoing, if a Declaration Event of Default has occurred and is continuing and
such event is attributable to the failure of the Company and Golden Books
Publishing to pay interest or principal on the Convertible Debentures on the
date such interest or principal is otherwise payable (or in the case of
redemption on the redemption date), then a holder of Preferred Securities may
directly institute a proceeding for enforcement of payment to such holder of
the principal of or interest on the Convertible Debentures having a principal
amount equal to the aggregate liquidation amount of the Preferred Securities of
such holder on or after the respective due date specified in the Convertible
Debentures. The Property Trustee shall notify all holders of the Preferred
Securities of any notice of default received from the Indenture Trustee with
respect to the Convertible Debentures. Such notice shall state that such
Indenture Event of Default also constitutes a Declaration Event of Default. The
Property Trustee shall be under no obligation to take any of the actions
described in clause (i), (ii) or (iii) above unless the Property Trustee has
obtained an opinion of independent tax counsel to the effect that as a result
of such action, the Trust will not fail to be classified as a grantor trust for
United States Federal income tax purposes and each holder will be treated as
owning an undivided beneficial interest in the Convertible Debentures.

         In the event the consent of the Property Trustee, as the holder of the
Convertible Debentures, is required under the Indenture with respect to any
amendment, modification or termination of the Indenture, the Property Trustee
shall request the direction of the holders of the Trust Securities with respect
to such amendment, modification or termination and shall vote with respect to
such amendment. modification or termination as directed by a majority in
liquidation amount of the Trust Securities voting together as a single class;
provided, however, that where a consent under the Indenture would require the
consent of the holders of more than a majority of the aggregate principal
amount of the Convertible Debentures, the Property Trustee may only give such
consent at the direction of the holders of at least the same proportion in
aggregate stated liquidation amount of the Trust Securities. The Property
Trustee shall not take any such action in accordance with the directions of the
holders of the Trust Securities unless the Property Trustee has obtained an
opinion of tax counsel to the effect that for the purposes of United States
Federal income tax the Trust will not be classified as other than a grantor
trust.

         A waiver of an Indenture Event of Default will constitute a waiver of
the corresponding Declaration Event of Default.

         Any required approval or direction of holders of Preferred Securities
may be given at a separate meeting of holders of Preferred Securities convened
for such purpose, at a meeting of all of the holders of Trust Securities or
pursuant to written consent. The Regular Trustees will cause a notice of any
meeting at which holders of Preferred Securities are entitled to vote, or of
any matter upon which action by written consent of such holders is to be taken,
to be mailed to each holder of record of Preferred Securities. Each such notice
will include a statement setting forth the following information: (i) the date
of such meeting or the date by which such action is to be taken; (ii) a
description of any resolution proposed for adoption at such meeting on which
such

                                      39
<PAGE>

holders are entitled to vote or of such matter upon which written consent is
sought; and (iii) instructions for the delivery of proxies or consents. No vote
or consent of the holders of Preferred Securities is required for the Trust to
redeem and cancel Preferred Securities or distribute Convertible Debentures in
accordance with the Declaration.

         Notwithstanding that holders of Preferred Securities are entitled to
vote or consent under any of the circumstances described above, any of the
Preferred Securities that are owned at such time by the Company or any entity
directly or indirectly controlling or controlled by, or under direct or
indirect common control with, the Company, shall not be entitled to vote or
consent and shall, for purposes of such vote or consent, be treated as if such
Preferred Securities were not outstanding.

         The procedures by which holders of Preferred Securities represented by
the Global Certificates may exercise their voting rights are described below.
See "--Book-Entry Only Issuance--The Depository Trust Company."

         Holders of the Preferred Securities have no rights to appoint or
remove the Regular Trustees, who were appointed and may be removed or replaced
solely by the Company as the holder of all of the Common Securities.

MODIFICATION OF THE DECLARATION

         The Declaration may be modified and amended if approved by the Regular
Trustees (and in certain circumstances the Property Trustee and the Delaware
Trustee), provided, that if any proposed amendment provides for, or the Regular
Trustees otherwise propose to effect, (i) any action that would adversely
affect the powers, preferences or special rights of the Trust Securities,
whether by way of amendment to the Declaration or otherwise, or (ii) the
dissolution, winding-up or termination of the Trust other than pursuant to the
terms of the Declaration, then the holders of the Trust Securities voting
together as a single class will be entitled to vote on such amendment or
proposal and such amendment or proposal shall not be effective except with the
approval of at least a majority in liquidation amount of the Trust Securities
affected thereby; provided, that if any amendment or proposal referred to in
clause (i) above would adversely affect only the Preferred Securities or the
Common Securities, then only the affected class will be entitled to vote on
such amendment or proposal and such amendment or proposal shall not be
effective except with the approval of a majority in liquidation amount of such
class of Securities.

         Notwithstanding the foregoing, no amendment or modification may be
made to the Declaration if such amendment or modification would (i) cause the
Trust to be classified for purposes of United States Federal income taxation as
other than a grantor trust, (ii) reduce or otherwise adversely affect the
powers of the Property Trustee or (iii) cause the Trust to be deemed an
"investment company" which is required to be registered under the 1940 Act.

                                      40
<PAGE>

REGISTRATION RIGHTS

         In connection with the Original Offering, the Company, Golden Books
Publishing and the Trust entered into a registration rights agreement with the
Initial Purchasers, dated August 20, 1996 (the "Registration Rights Agreement")
pursuant to which the Company, Golden Books Publishing and the Trust agreed, at
the Company's expense, for the benefit of the holders of the Preferred
Securities, the Guarantee, the Convertible Debentures and the Common Stock
issuable upon conversion thereof (together, the "Registrable Securities"), to
(i) file with the Commission within 60 days after the Original Offering Date, a
registration statement (the "Shelf Registration Statement") covering resales of
the Registrable Securities, (ii) use their best efforts to cause the Shelf
Registration Statement to be declared effective under the Securities Act within
150 days after the Original Offering Date and (iii) use their best efforts to
keep effective the Shelf Registration Statement until three years after the
date it is declared effective or such earlier date as all Registrable
Securities shall have been disposed of or on which all Registrable Securities
held by persons that are not affiliates of the Company or the Trust may be
resold without registration pursuant to Rule 144(k) under the Securities Act
(the "Effectiveness Period"). Pursuant to the Registration Rights Agreement,
the Company agreed to provide to each holder of Registrable Securities copies
of the prospectus which is a part of the Shelf Registration Statement, notify
each holder when the Shelf Registration Statement has become effective and take
certain other actions as are required to permit unrestricted resales of the
Registrable Securities.

         If the Shelf Registration Statement has not been declared effective
within 150 days of the Original Offering Date (a "Registration Default"),
additional interest ("Liquidated Damages") will accrue on the Convertible
Debentures, and, accordingly, additional distributions will accrue on the
Preferred Securities, from and including the day following such Registration
Default. Liquidated Damages will be paid quarterly in arrears, with the first
quarterly payment due on the first interest or distribution payment date, as
applicable, following the date on which such Liquidated Damages begin to
accrue, and will accrue at a rate per annum equal to an additional one-quarter
of one percent (0.25%) of the principal amount or liquidation amount, as
applicable, to and including the 90th day following such Registration Default
and one-half of one percent (0.50%) thereof from and after the 91st day
following such Registration Default. In the event that the Shelf Registration
Statement ceases to be effective during the Effectiveness Period for more than
60 days, whether or not consecutive, during any 12-month period then the
interest rate borne by the Convertible Debentures and the distribution rate
borne by the Preferred Securities will each increase by an additional one-half
of one percent (0.50%) per annum from the 61st day of the applicable 12-month
period such Shelf Registration Statement ceases to be effective until such time
as the Shelf Registration Statement again becomes effective.

   
    
         This summary of the material provisions of the Registration Rights
Agreement does not purport to be complete, and reference is made to the
Registration Rights Agreement incorporated by reference herein as an exhibit to
the Registration Statement.


                                      41
<PAGE>


BOOK-ENTRY ONLY ISSUANCE--THE DEPOSITORY TRUST COMPANY

         The description of book-entry procedures in this Prospectus includes
summaries of certain rules and operating procedures of DTC that affect
transfers of interests in the global certificate or certificates issued in
connection with sales of Preferred Securities made pursuant to this Prospectus.
Substantially all of the Preferred Securities were issued as fully registered
securities registered in the name of Cede & Co. (as nominee for DTC). Fully
registered global Preferred Security certificates (the "Global Certificates")
were issued, representing such Preferred Securities and were deposited with
DTC. Definitive fully registered Preferred Securities in certificated form were
issued in respect of Preferred Securities sold to institutional "accredited
investors" (as defined in Rule 501 (a)(1), (2), (3) or (7) under the Securities
Act) .

         DTC is a limited-purpose trust company organized under the New York
Banking Law, a "banking organization" within the meaning of the New York
Banking Law, a member of the Federal Reserve System, a "clearing corporation"
within the meaning of the New York Uniform Commercial Code, and a "clearing
agency" registered pursuant to the provisions of Section 17A of the Exchange
Act. DTC holds securities that its participants ("Participants") deposit with
DTC. DTC also facilitates the settlement among Participants of securities
transactions, such as transfers and pledges, in deposited securities through
electronic computerized book-entry changes in Participants' accounts, thereby
eliminating the need for physical movement of securities certificates.
Participants in DTC include securities brokers and dealers, banks, trust
companies, clearing corporations and certain other organizations. DTC is owned
by a number of its Participants and by The New York Stock Exchange, Inc., the
American Stock Exchange, Inc. and the National Association of Securities
Dealers, Inc. Access to the DTC system is also available to others such as
securities brokers and dealers, banks and trust companies that clear through or
maintain a custodial relationship with a Participant, either directly or
indirectly ("Indirect Participants"). The rules applicable to DTC and its
Participants are on file with the Commission.

         Purchases of Preferred Securities within the DTC system must be made
by or through Participants, which will receive a credit for the Preferred
Securities on DTC's records. The ownership interest of each actual purchaser of
Preferred Securities ("Beneficial Owner") within the DTC system is in turn to
be recorded on the Participants' and Indirect Participants' records. Beneficial
Owners will not receive written confirmation from DTC of their purchases, but
Beneficial Owners are expected to receive written confirmations providing
details of the transactions, as well as periodic statements of their holdings,
from the Participants or Indirect Participants through which the Beneficial
Owners purchased Preferred Securities. Transfers of ownership interests in the
Preferred Securities within the DTC system are to be accomplished by entries
made on the books of Participants and Indirect Participants acting on behalf of
Beneficial Owners. Beneficial Owners will not receive certificates representing
their ownership interests in Preferred Securities, except in the event that 
use of the book-entry system for the Preferred Securities is discontinued.

         DTC has no knowledge of the actual Beneficial Owners of the Preferred
Securities; DTC's records reflect only the identity of the Participants to
whose accounts such Preferred

                                      42
<PAGE>

Securities are credited, which may or may not be the Beneficial Owners. The 
Participants and Indirect Participants will remain responsible for keeping 
account of their holdings on behalf of their customers.

         So long as DTC, or its nominee, is the registered owner or holder of a
Global Certificate, DTC or such nominee, as the case may be, will be considered
the sole owner or holder of the Preferred Securities represented thereby for
all purposes under the Declaration and the Preferred Securities. No beneficial
owner of an interest in a Global Certificate will be able to transfer that
interest except in accordance with DTC's applicable procedures, in addition to
those provided for under the Declaration.

         DTC has advised the Company that it will take any action permitted to
be taken by a holder of Preferred Securities (including the presentation of
Preferred Securities for exchange as described below) only at the direction of
one or more Participants to whose account the DTC interests in the Global
Certificates are credited and only in respect of such portion of the aggregate
liquidation amount of Preferred Securities as to which such Participant or
Participants has or have given such direction.

         Conveyance of notices and other communications by DTC to Participants,
by Participants to Indirect Participants, and by Participants and Indirect
Participants to Beneficial Owners will be governed by arrangements among them,
subject to any statutory or regulatory requirements as may be in effect from
time to time.

         Redemption notices in respect of the Preferred Securities held in
book-entry form will be sent to Cede & Co. If less than all of the Preferred
Securities are being redeemed, DTC will determine the amount of the interest of
each Participant to be redeemed in accordance with its procedures.

         Although voting with respect to the Preferred Securities is limited,
in those cases where a vote is required, neither DTC nor Cede & Co. will itself
consent or vote with respect to Preferred Securities. Under its usual
procedures, DTC would mail an Omnibus Proxy to the Trust as soon as possible
after the record date. The Omnibus Proxy assigns Cede & Co.'s consenting or
voting rights to those Participants to whose accounts the Preferred Securities
are credited on the record date (identified in a listing attached to the
Omnibus Proxy).

         Distributions on the Preferred Securities held in book-entry form will
be made to DTC in immediately available funds. DTC's practice is to credit
Participants' accounts on the relevant payment date in accordance with their
respective holdings shown on DTC's records unless DTC has reason to believe
that it will not receive payments on such payment date. Payments by
Participants and Indirect Participants to Beneficial Owners will be governed by
standing instructions and customary practices and will be the responsibility of
such Participants and Indirect Participants and not of DTC, the Trust, or the 
Company or Golden Books Publishing, subject to any statutory or regulatory 
requirements as may be in effect from time to time. Payment of distributions 
to DTC is the responsibility of the Trust, disbursement of such payments to 
Participants is the responsibility of DTC, and disbursement of such payments 
to the Beneficial Owners is the responsibility of Participants and Indirect 
Participants.


                                      43
<PAGE>


         Except as provided herein, a Beneficial Owner of an interest in a
Global Certificate is not entitled to receive physical delivery of Preferred
Securities. Accordingly, each Beneficial Owner must rely on the procedures of
DTC to exercise any rights under the Preferred Securities.

         Although DTC has agreed to the foregoing procedures in order to
facilitate transfers of interests in the Global Certificates among Participants
of DTC, DTC is under no obligation to perform or continue to perform such
procedures, and such procedures may be discontinued at any time. Neither the
Company, Golden Books Publishing, the Trust nor the Trustee have any
responsibility for the performance by DTC or its Participants or Indirect
Participants under the rules and procedures governing DTC. DTC may discontinue
providing its services as securities depository with respect to the Preferred
Securities at any time by giving notice to the Trust. Under such circumstances,
in the event that a successor securities depository is not obtained, Preferred
Security certificates are required to be printed and delivered. Additionally,
the Trust (with the consent of the Company) may decide to discontinue use of
the system of book-entry transfers through DTC (or a successor depository). In
that event, certificates for the Preferred Securities will be printed and
delivered. In each of the above circumstances, the Company will appoint a
paying agent with respect to the Preferred Securities.

         The laws of some jurisdictions require that certain purchasers of
securities take physical delivery of securities in definitive form. Such laws
may impair the ability to transfer beneficial interests in the global Preferred
Securities as represented by a Global Certificate.

PAYMENT AND PAYING AGENCY

         Payments in respect of the Preferred Securities represented by the
Global Certificates shall be made to DTC, which shall credit the relevant
accounts at DTC on the applicable distribution dates or, in the case of
Certificated Securities, such payments shall be made by check mailed to the
address of the holder entitled thereto as such address as shall appear on the
Register. The Paying Agent initially is The Bank of New York. The Paying Agent
is permitted to resign as Paying Agent upon 30 days' written notice to the
Issuer Trustees. In the event that The Bank of New York shall no longer be the
Paying Agent, the Trustee shall appoint a successor to act as Paying Agent
(which shall be a bank or trust company).

REGISTRAR, TRANSFER AGENT, PAYING AGENT AND CONVERSION AGENT

         The Property Trustee presently acts as Registrar, Transfer Agent,
Paying Agent and Conversion Agent for the Preferred Securities.

         Registration of transfers of Preferred Securities will be effected
without charge by or on behalf of the Trust, but upon payment (with the giving
of such indemnity as the Trust or the Company and Golden Books Publishing may 
require) in respect of any tax or other government charges which may be 
imposed in relation to it.

         The Trust will not be required to register or cause to be registered
the transfer of Preferred Securities after such Preferred Securities have been
called for redemption.


                                      44
<PAGE>


INFORMATION CONCERNING THE PROPERTY TRUSTEE

         The Company and certain of its subsidiaries may maintain deposit
accounts and conduct other banking transactions with the Property Trustee in
the ordinary course of their businesses. The Property Trustee, prior to the
occurrence of a default with respect to the Trust Securities, undertakes to
perform only such duties as are specifically set forth in the Declaration and,
after default, shall exercise the same degree of care as a prudent individual
would exercise in the conduct of his or her own affairs. Subject to such
provisions, the Property Trustee is under no obligation to exercise any of the
powers vested in it by the Declaration at the request of any holder of
Preferred Securities, unless offered reasonable indemnity by such holder
against the costs, expenses and liabilities which might be incurred thereby.
The holders of Preferred Securities are not required to offer such indemnity in
the event such holders, by exercising their voting rights, direct the Property
Trustee to take any action following a Declaration Event of Default.

GOVERNING LAW

         The Declaration and the Preferred Securities are governed by, and
construed in accordance with, the internal laws of the State of Delaware.

MISCELLANEOUS

         The Regular Trustees are authorized and directed to conduct the
affairs of and to operate the Trust in such a way that the Trust will not be
deemed to be an "investment company" required to be registered under the 1940
Act or characterized as other than a grantor trust for United States Federal
income tax purposes so that the Convertible Debentures will be treated as
indebtedness of the Company for United States Federal income tax purposes. In
this connection, the Regular Trustees are authorized to take any action, not
inconsistent with applicable law, the certificate of trust or the Declaration
that the Regular Trustees determine in their discretion to be necessary or
desirable for such purposes as long as such action does not adversely affect
the interests of the holders of the Preferred Securities.

         Holders of the Preferred Securities have no preemptive rights.

                                      45
<PAGE>

                          DESCRIPTION OF THE GUARANTEE

         Set forth below is a summary of information concerning the Guarantee
which was executed and delivered by the Company for the benefit of the holders
from time to time of Preferred Securities. The summary does not purport to be
complete and is subject in all respects to the provisions of, and is qualified
in its entirety by reference to, the Guarantee. The Guarantee incorporates by
reference the terms of the Trust Indenture Act. It is expected that at the time
the Shelf Registration Statement becomes effective, the Guarantee will be
qualified under the Trust Indenture Act. The Bank of New York, as the Guarantee
Trustee, holds the Guarantee for the benefit of the holders of the Preferred
Securities.

GENERAL

         Pursuant to and to the extent set forth in the Guarantee, the Company
irrevocably and unconditionally agreed to pay in full to the holders of the
Preferred Securities (except to the extent paid by the Trust), as and when due,
regardless of any defense, right of set off or counterclaim which the Trust may
have or assert, the following payments (the "Guarantee Payments"), without
duplication: (i) any accrued and unpaid distributions that are required to be
paid on the Preferred Securities to the extent the Trust has funds available
therefor, (ii) the Redemption Price with respect to any Preferred Securities
called for redemption by the Trust, to the extent the Trust has funds available
therefor, and (iii) upon a voluntary or involuntary dissolution, winding-up or
termination of the Trust (other than in connection with the distribution of
Convertible Debentures to the holders of Preferred Securities or the redemption
of all the Preferred Securities), the lesser of (a) the aggregate of the
liquidation amount and all accrued and unpaid distributions on the Preferred
Securities to the date of payment, to the extent the Trust has funds available
therefor, and (b) the amount of assets of the Trust remaining available for
distribution to holders of Preferred Securities upon the liquidation of the
Trust. The holders of a majority in liquidation amount of the Preferred
Securities have the right to direct the time, method and place of conducting
any proceeding for any remedy available to the Guarantee Trustee or to direct
the exercise of any trust or power conferred upon the Guarantee Trustee under
the Guarantee. Any holder of Preferred Securities may directly institute a
legal proceeding against the Company to enforce the obligations of the Company
under the Guarantee without first instituting a legal proceeding against the
Trust, the Guarantee Trustee or any other person or entity. If the Company and
Golden Books Publishing were to default on their obligation to pay amounts
payable on the Convertible Debentures, the Trust would lack available funds for
the payment of distributions or amounts payable on redemption of the Preferred
Securities or otherwise, and in such event holders of the Preferred Securities
would not be able to rely upon the Guarantee for payment of such amounts.
Instead, a holder of the Preferred Securities would be required to rely on the
enforcement (1) by the Property Trustee of its rights, as registered holder of
the Convertible Debentures, against the Company and Golden Books Publishing
pursuant to the terms of the Convertible Debentures or (2) by such holder of
Preferred Securities of its right against the Company and Golden Books
Publishing to enforce payments on the Convertible Debentures. See "Description
of the Convertible Debentures." The Declaration provides that each holder of
Preferred Securities, by acceptance thereof, agrees to the provisions of the
Guarantee and the Indenture.

                                      46
<PAGE>

         The Guarantee is a guarantee with respect to the Preferred Securities
from the time of issuance of such Preferred Securities but does not apply to
any payment of distributions or the Redemption Price, or to payments upon the
dissolution, winding-up or termination of the Trust, except to the extent the
Trust shall have funds available therefor. If the Company and Golden Books
Publishing do not make interest payments on the Convertible Debentures, the
Trust will not pay distributions on the Preferred Securities and will not have
funds available therefor. See "Description of the Convertible Debentures." The
Guarantee, when taken together with the Company's obligations under the
Convertible Debentures, the Indenture and the Declaration, including its
obligations to pay costs, expenses, debts and liabilities of the Trust (other
than with respect to the Trust Securities), provides a full and unconditional
guarantee by the Company of payments due on the Preferred Securities issued by
the Trust.

CERTAIN COVENANTS OF THE COMPANY

         In the Guarantee, the Company has covenanted that, so long as any
Preferred Securities remain outstanding, if (i) the Company and Golden Books
Publishing have exercised their option to defer interest payments on the
Convertible Debentures by extending the interest payment period and such
extension shall be continuing, (ii) the Company shall be in default with
respect to its payment or other obligations under the Guarantee or (iii) there
shall have occurred and be continuing any event that, with the giving of notice
or the lapse of time or both, would constitute an Indenture Event of Default,
then the Company (a) may not declare or pay dividends on, make distributions
with respect to, or redeem, purchase or acquire, or make a liquidation payment
with respect to, any of its capital stock (except for (i) dividends or
distributions in shares of Common Stock on Common Stock or on its Series B
Preferred Stock, (ii) purchases or acquisitions of shares of Common Stock made
in connection with employee benefit plans of the Company or its subsidiaries or
pursuant to employment agreements with officers or employees of the Company or
its subsidiaries, provided that repurchases by the Company made from officers
or employees of the Company or its subsidiaries pursuant to employment
agreements shall be made at a price not to exceed market value on the date of
any such repurchase and shall not exceed $5 million in the aggregate for all
such employees and officers, (iii) conversions or exchanges of any class of
common stock into any other class of common stock or (iv) purchases of
fractional interests in shares of the Company's capital stock pursuant to the
conversion or exchange provisions of any of the Company's securities being
converted or exchanged), (b) shall not make any payment of interest, principal
or premium, if any, on or repay, repurchase or redeem any debt securities of
the Company that rank junior to the Convertible Debentures (except by
conversion into or exchange for shares of Common Stock), and (c) shall not make
any guarantee payments with respect to the foregoing (other than such payments
made pursuant to the Guarantee).

AMENDMENTS AND ASSIGNMENT

         Except with respect to any changes that do not materially adversely
affect the rights of holders of Preferred Securities (in which case no vote
will be required), the Guarantee may be amended only with the prior approval of
the holders of at least a majority in liquidation amount of all the outstanding
Preferred Securities. The manner of obtaining any such approval of holders of
the Preferred Securities will be as set forth under "Description of the
Preferred

                                      47
<PAGE>

Securities--Voting Rights." All guarantees and agreements contained in the
Guarantee bind the successors, assigns, receivers, trustees and representatives
of the Company and inure to the benefit of the holders of the Preferred
Securities then outstanding. Except in connection with any permitted merger or
consolidation of the Company with or into another entity or any permitted sale,
transfer or lease of the Company's assets to another entity as described below
under "Description of the Convertible Debentures--Restrictions," the Company
may not assign its rights or delegate its obligations under the Guarantee
without the prior approval of the holders of at least a majority of the
aggregate stated liquidation amount of the Preferred Securities then
outstanding.

TERMINATION OF THE GUARANTEE

         The Guarantee will terminate as to each holder of Preferred Securities
(i) upon full payment of the Redemption Price of all Preferred Securities, (ii)
upon distribution of the Convertible Debentures held by the Trust to the
holders of the Preferred Securities, (iii) upon liquidation of the Trust or
(iv) upon the distribution of Common Stock to such holder in respect of the
conversion of such holder's Preferred Securities into Common Stock, and will
terminate completely upon full payment of the amounts payable in accordance
with the Declaration. The Guarantee will continue to be effective or will be
reinstated, as the case may be, if at any time any holder of Preferred
Securities must restore payment of any sum paid under such Preferred Securities
or such Guarantee.

STATUS OF THE GUARANTEE

         The Guarantee constitutes an unsecured obligation of the Company and
ranks (i) pari passu with all other unsecured obligations of the Company,
except any obligations that are expressly subordinated to the Guarantee, and
(ii) senior to (A) all preferred or preference stock issued from time to time
by the Company, (B) any guarantee now or hereafter entered into by the Company
in respect of any preferred or preference stock or preferred securities of any
affiliate of the Company and (C) the Common Stock.

         The Guarantee constitutes a guarantee of payment and not of collection
(that is, the guaranteed party may directly institute a legal proceeding
against the Company to enforce its rights under the Guarantee without
instituting a legal proceeding against any other person or entity).

INFORMATION CONCERNING THE GUARANTEE TRUSTEE

         The Guarantee Trustee, prior to the occurrence of a default with
respect to the Guarantee, undertakes to perform only such duties as are
specifically set forth in the Guarantee and, after default with respect to the
Guarantee, shall exercise the same degree of care as a prudent man would
exercise in the conduct of his own affairs. Subject to such provision, the
Guarantee Trustee is under no obligation to exercise any of the powers vested
in it by the Guarantee at the request of any holder of Preferred Securities
unless it is offered reasonable indemnity against the costs, expenses and
liabilities that might be incurred thereby.

                                      48
<PAGE>

GOVERNING LAW

The Guarantee is governed by, and construed in accordance with, the laws of the
State of New York.

                   DESCRIPTION OF THE CONVERTIBLE DEBENTURES

         Set forth below is a description of the specific terms of the
Convertible Debentures in which the Trust invested the proceeds from the
issuance and sale of the Trust Securities. The following description does not
purport to be complete and is subject to, and is qualified in its entirety by
reference to, the Indenture (the "Indenture") among the Company, Golden Books
Publishing and the Indenture Trustee, a copy of which may be obtained from the
Company upon request. Certain capitalized terms used herein are defined in the
Indenture.

         Under certain circumstances involving the dissolution of the Trust
following the occurrence of a Special Event, Convertible Debentures may be
distributed to the holders of the Trust Securities in liquidation of the Trust.
See "Description of the Preferred Securities--Special Event Redemption or
Distribution."

         If the Convertible Debentures are distributed to the holders of
Preferred Securities, the Company will use its best efforts to have the
Convertible Debentures listed on Nasdaq or on such other national securities
exchange or similar organization on which the Preferred Securities are then
listed or quoted.

GENERAL

         The Convertible Debentures were issued as unsecured debt under the
Indenture. The Convertible Debentures are limited in aggregate principal amount
to $118,556,700, such amount being the sum of the aggregate stated liquidation
amount of the Preferred Securities and the Common Securities.

         The Convertible Debentures are not subject to a sinking fund
provision. The entire principal amount of the Convertible Debentures will
become due and payable, together with any accrued and unpaid interest thereon,
including Compounded Interest (as defined herein) and Additional Interest, if
any, on August 20, 2016.

         The Convertible Debentures, if distributed to holders of Preferred
Securities in liquidation of such holders' interest in the Trust, will
initially be issued in the same form as the Preferred Securities that such
Convertible Debentures replace. Any Global Certificate will be replaced with
one or more Global Securities (as defined under "--Book-Entry and Settlement").
Under certain limited circumstances, Convertible Debentures may be issued in
certificated form in exchange for a Global Security. In the event that
Convertible Debentures are issued in certificated form, such Convertible
Debentures will be in denominations of $50 and integral multiples thereof and
may be transferred or exchanged at the offices described below.

                                      49
<PAGE>

         Payments on Convertible Debentures issued as a Global Security will be
made to DTC, a successor depository or, in the event that no depository is
used, to a Paying Agent for the Convertible Debentures. In the event
Convertible Debentures are issued in certificated form, principal and interest
will be payable, the transfer of the Convertible Debentures will be registrable
and Convertible Debentures will be exchangeable for Convertible Debentures of
other denominations of a like aggregate principal amount at the corporate trust
office of the Indenture Trustee in The City of New York; provided, that unless
the Convertible Debentures are held by the Trust or any successor permissible
under "Description of the Preferred Securities--Merger, Consolidation or
Amalgamation of the Trust," payment of interest may be made at the option of
the Company by check mailed to the address of the persons entitled thereto.

         There are no covenants or provisions in the Indenture that afford
holders of Convertible Debentures protection in the event of a highly leveraged
transaction or other similar transaction involving the Company that may
adversely affect such holders.

INTEREST

         Each Convertible Debenture bears interest at the rate of 8-3/4% per
annum from the original date of issuance, payable quarterly in arrears on
February 20, May 20, August 20 and November 20 (each, an "Interest Payment
Date"), commencing November 20, 1996, to the person in whose name such
Convertible Debenture is registered, subject to certain exceptions, at the
close of business on the Business Day next preceding such Interest Payment
Date. If any Preferred Securities are held in certificated form, the record
date for each Interest Payment Date shall be 15 days prior to such Interest
Payment Date.

         The amount of interest payable for any period will be computed on the
basis of a 360-day year of twelve 30-day months. The amount of interest payable
for any period shorter than a full quarterly period will be computed on the
basis of the actual number of days elapsed. In the event that any date on which
interest is payable on the Convertible Debentures is not a Business Day, then
payment of the interest payable on such date will he made on the next
succeeding day which is a Business Day (without any interest or other payment
in respect of any such delay), except that, if such Business Day is in the next
succeeding calendar year, such payment shall be made on the immediately
preceding Business Day, in each case with the same force and effect as if made
on such date.

OPTION TO EXTEND INTEREST PAYMENT PERIOD

         The Company and Golden Books Publishing have the right at any time
during the term of the Convertible Debentures to defer interest payments from
time to time by extending the interest payment period for successive periods
not exceeding 20 consecutive quarters for each such period; provided, no
Extension Period may extend beyond the maturity date of the Convertible
Debentures. At the end of each Extension Period, the Company or Golden Books
Publishing shall pay all interest then accrued and unpaid (including Additional
Interest and Liquidated Damages) together with interest thereon compounded
quarterly at the rate specified for the Convertible Debentures to the extent
permitted by applicable law ("Compounded Interest"); provided, that during any
Extension Period, the Company (a) shall not declare or pay dividends

                                      50
<PAGE>

on, make distributions with respect to, or redeem, purchase or acquire, or make
a liquidation payment with respect to, any of its capital stock (except for (i)
dividends or distributions in shares of Common Stock on Common Stock or on its
Series B Preferred Stock, (ii) purchases or acquisitions of shares of Common
Stock made in connection with any employee benefit plan of the Company or its
subsidiaries or pursuant to employment agreements with officers or employees of
the Company or its subsidiaries, provided that repurchases by the Company made
from officers or employees of the Company or its subsidiaries pursuant to
employment agreements shall be made at a price not to exceed the market value
on the date of any such repurchase and shall not exceed $5 million in the
aggregate for all such employees and officers, (iii) conversions or exchanges
of any shares of any class of common stock into any other class of common stock
and (iv) purchases of fractional interests of shares of the Company's capital
stock pursuant to the conversion or exchange provisions of any of the Company's
securities being converted or exchanged), (b) shall not make any payment of
interest, principal or premium, if any, on or repay, repurchase or redeem, any
debt securities issued by the Company that rank junior to the Convertible
Debentures (except by conversion into or exchange for shares of Common Stock)
and (c) shall not make any guarantee payments with respect to the foregoing. In
addition, during any Extension Period, Golden Books Publishing (a) if Golden
Books Publishing is not a wholly-owned subsidiary of the Company, shall not
declare or pay dividends on, make distributions with respect to, or redeem,
purchase or acquire, or make a liquidation payment with respect to, any of its
capital stock (except for (i) dividends or distributions in shares of its
common stock made on outstanding shares of its common stock, (ii) conversions
or exchanges of its common stock of one class into common stock of another
class or (iii) purchases of fractional interests in shares of the capital stock
of Golden Books Publishing being converted or exchanged) and (b) shall not make
any payment of interest, principal of or premium, if any, on, or repay,
repurchase or redeem any debt securities issued by Golden Books Publishing that
rank junior to the Convertible Debentures (except by conversion into or
exchange for shares of its common stock). Prior to the termination of any such
Extension Period, the Company or Golden Books Publishing may further extend
such Extension Period; provided, that such Extension Period together with all
previous and further extensions thereof may not exceed 20 consecutive quarters
and may not extend beyond the maturity of the Convertible Debentures. Upon the
termination of any Extension Period and the payment of all amounts then due,
the Company or Golden Books Publishing may commence a new Extension Period,
subject to the above requirements. No interest during an Extension Period,
except at the end thereof, shall be due and payable. Neither the Company nor
Golden Books Publishing has any current intention of exercising its right to
defer payments of interest by extending the interest payment period on the
Convertible Debentures. If the Property Trustee shall be the sole holder of the
Convertible Debentures, the Company or Golden Books Publishing shall give the
Regular Trustees and the Property Trustee notice of its selection of such
Extension Period at least one Business Day prior to the earlier of (i) the date
the distributions on the Preferred Securities are payable or (ii) the date the
Trust is required to give notice to Nasdaq (or any applicable self-regulatory
organization) or to holders of the Preferred Securities of the record date or
the date such distribution is payable, but in any event not less than ten
Business Days prior to such record date. The Company shall cause the Trust to
give notice of the selection of such Extension Period to the holders of the
Preferred Securities. If the Property Trustee shall not be the sole holder of
the Convertible Debentures, the Company or Golden Books Publishing shall give
the holders of the

                                      51
<PAGE>

Convertible Debentures notice of its selection of such Extension Period at
least ten Business Days prior to the earlier of (i) the Interest Payment Date
or (ii) the date the Company is required to give notice to Nasdaq (or any
applicable self-regulatory organization) or to holders of the Convertible
Debentures on the record or payment date of such related interest payment, but
in any event not less than two Business Days prior to such record date.

ADDITIONAL INTEREST

         If the Trust is required to pay any taxes, duties, assessments or
governmental charges of whatever nature (other than withholding taxes) imposed
by the United States, or any other taxing authority, then, in any such case,
the Company and Golden Books Publishing will pay as additional interest
("Additional Interest") such amounts as shall be required so that the net
amounts received and retained by the Trust after paying any such taxes, duties,
assessments or governmental charges will be not less than the amounts the Trust
would have received had no such taxes, duties, assessments or governmental
charges been imposed.

CONVERSION OF THE CONVERTIBLE DEBENTURES

         The Convertible Debentures are convertible into Common Stock at the
option of the holders of the Convertible Debentures at any time prior to the
close of business on the Business Day immediately preceding the date of
repayment of such Convertible Debentures, whether at maturity or upon
redemption at the initial conversion price set forth on the cover page of this
Prospectus subject to the conversion price adjustments described under
"Description of the Preferred Securities--Conversion Rights." The Trust has
covenanted not to convert Convertible Debentures held by it except pursuant to
a notice of conversion delivered to the Conversion Agent by a holder of
Preferred Securities. Upon surrender of a Preferred Security to the Conversion
Agent for conversion, the Trust will distribute $50 principal amount of the
Convertible Debentures to the Conversion Agent on behalf of the holder of the
Preferred Securities so converted, whereupon the Conversion Agent will convert
such Convertible Debentures to Common Stock on behalf of such holder. The
Company's delivery to the holders of the Convertible Debentures (through the
Conversion Agent) of the fixed number of shares of Common Stock into which the
Convertible Debentures are convertible (together with the cash payment, if any,
in lieu of fractional shares) will be deemed to satisfy the Company's and
Golden Books Publishing's obligation to pay the principal amount of the
Convertible Debentures so converted, and the accrued and unpaid interest
thereon attributable to the period from the last date to which interest has
been paid or duly provided for; provided, however, that if any Convertible
Debenture is converted after a record date for payment of interest, the
interest payable on the related interest payment date with respect to such
Convertible Debenture shall be paid to the Trust (which will distribute such
interest to the holder of the Preferred Securities on the record date) or other
holder of Convertible Debentures as of the record date, as the case may be,
despite such conversion.

                                      52
<PAGE>

OPTIONAL REDEMPTION

         The Company and Golden Books Publishing have the right to redeem the
Convertible Debentures, in whole or in part, at any time or from time to time
after August 20, 1999 upon not less than 30 nor more than 60 days' notice, at a
redemption price equal to 106.125% of the principal amount of the Convertible
Debentures to be redeemed plus any accrued and unpaid interest, including
Additional Interest, Compounded Interest and Liquidated Damages, if any, to the
redemption date if redeemed on or before August 19, 2000, and at the following
optional redemption prices (expressed as a percentage of the principal amount
of Convertible Debentures), if redeemed during the 12-month period beginning
August 20, 2000:

              Year                          Optional Redemption Price
              ----                          -------------------------
              2000                          105.250%
              2001                          104.375
              2002                          103.500
              2003                          102.625
              2004                          101.750
              2005                          100.875
              2006 and thereafter           100.000

plus, in each case, accrued and unpaid interest, including Additional Interest,
Compounded Interest and Liquidated Damages, if any, to the redemption date.

         If a partial redemption of the Preferred Securities resulting from a
partial redemption of the Convertible Debentures would result in the delisting
of the Preferred Securities, the Company and Golden Books Publishing may only
redeem Convertible Debentures in whole.

PROPOSED TAX LEGISLATION

   
         On March 19, 1996, as part of President Clinton's fiscal 1997 Budget
Proposal, the Treasury Department proposed the Proposed Legislation that, among
other things, would treat as equity for United States Federal income tax
purposes instruments with a maximum term of more than 20 years that are not
shown as indebtedness on the consolidated balance sheet of the issuer. On March
29, 1996, Senate Finance Committee Chairman William V. Roth, Jr. and House Ways
and Means Committee Chairman Bill Archer issued the Joint Statement indicating
their intent that certain legislative proposals initiated by the Clinton
administration, including the Proposed Legislation, that may be adopted by
either of the tax-writing committees of Congress, would have an effective date
that is no earlier than the date of "appropriate Congressional action." In 
addition, subsequent to the publication of the Joint Statement, Senator Daniel 
Patrick Moynihan and Representatives Sam M. Gibbons and Charles B. Rangel 
wrote letters to Treasury Department officials (the "Democratic Letters") 
concurring with the views in the Joint Statement. Based on the Joint Statement 
and the Democratic Letters, it is expected that if the Proposed 
    

                                      53
<PAGE>

Legislation were enacted, such legislation would not apply to the Convertible 
Debentures since they were issued prior to the date of any  "appropriate 
Congressional action." Furthermore, even if the Proposed Legislation were 
enacted in its current form with effective date provisions making it applicable 
to the Convertible Debentures, it would not cause the Convertible Debentures 
to be treated as equity for United States Federal income tax purposes since 
the maximum term of the Convertible Debentures will not exceed 20 years. There 
can be no assurances, however, that any proposed legislation enacted after the 
date hereof will not otherwise adversely affect the tax treatment of the 
Convertible Debentures. If legislation is enacted that adversely affects the 
tax treatment of the Convertible Debentures, such legislation could result in 
the distribution of the Convertible Debentures to holders of the Preferred
Securities or, in certain limited circumstances, the redemption of such
securities by the Company or Golden Books Publishing and the distribution of
the resulting cash in redemption of the Preferred Securities. See "Description
of the Preferred Securities--Special Event Redemption or Distribution."

RANKING

         The Convertible Debentures are senior unsecured obligations of each of
the Company and Golden Books Publishing and rank pari passu with all of their
other unsecured obligations, including trade credit, except for such
obligations which are expressly subordinated to the Convertible Debentures.

         The Indenture does not limit the amount of additional indebtedness
which the Company and Golden Books Publishing can create, incur, assume or
guarantee, nor does the Indenture limit the amount of indebtedness which any
subsidiary can create, incur, assume or guarantee.

CERTAIN COVENANTS

         In the Indenture, the Company covenanted (i) to directly or indirectly
maintain 100% ownership of the Common Securities of the Trust; provided,
however, that any permitted successor of the Company under the Indenture may
succeed to the Company's ownership; and (ii) to use its reasonable efforts to
cause the Trust (x) to remain a statutory business trust, except in connection
with the distribution of Convertible Debentures to the holders of Trust
Securities in liquidation of the Trust, the redemption of all of the Trust
Securities of the Trust, or certain mergers, consolidations or amalgamations,
each as permitted by the Declaration, and (y) to otherwise continue to be
classified as a grantor trust for United States Federal income tax purposes.

CONSOLIDATION, MERGER AND SALE OF ASSETS

         The Indenture provides that neither the Company nor Golden Books
Publishing will consolidate with or merge into any other entity or convey,
transfer or lease its assets substantially as an entirety unless (a) if the
Company or Golden Books Publishing, as the case may be, is not the survivor,
the successor is a corporation organized in the United States and expressly
assumes the due and punctual payment of the principal of (and premium, if any)
and interest on all Convertible Debentures issued thereunder and the
performance of every other covenant of the 

                                      54
<PAGE>

Indenture on the part of the Company or Golden Books Publishing, as the case 
may be, and (b) immediately thereafter no event of default under the Indenture 
and no event which, after notice or lapse of time, or both, would become an 
event of default under the Indenture, shall have happened and be continuing. 
Upon any such consolidation, merger, conveyance or transfer, the successor 
corporation shall succeed to and be substituted for the Company or Golden Books 
Publishing, as the case may be, under the Indenture and thereafter the 
predecessor corporation shall be relieved of all obligations and covenants
under the Indenture and the Convertible Debentures.

BOOK-ENTRY AND SETTLEMENT

         If distributed to holders of the Preferred Securities in connection
with the involuntary or voluntary dissolution, winding-up or liquidation of the
Trust as a result of the occurrence of a Special Event, the Convertible
Debentures will be issued in the same form as the Preferred Securities which
such Convertible Debentures replace. Any Global Certificate will be replaced by
one or more global certificates (each a "Global Security") registered in the
name of the depository or its nominee. Except under the limited circumstances
described below, the Convertible Debentures represented by the Global Security
will not be exchangeable for, and will not otherwise be issuable as,
Convertible Debentures in definitive form. The Global Securities described
above may not be transferred except by the depository to a nominee of the
depository or by a nominee of the depository to the depository or another
nominee of the depository or to a successor depository or its nominee.

         The laws of some jurisdictions require that certain purchasers of
securities take physical delivery of such securities in definitive form. Such
laws may impair the ability to transfer beneficial interests in such a Global
Security.

         Except as provided below, owners of beneficial interests in such a
Global Security will not be entitled to receive physical delivery of
Convertible Debentures in definitive form and will not be considered the
holders thereof for any purpose under the Indenture, and no Global Security
representing Convertible Debentures shall be exchangeable, except for another
Global Security of like denomination and tenor to be registered in the name of
the depository or its nominee or to a successor depository or its nominee.
Accordingly, each Beneficial Owner must rely on the procedures of DTC or if
such person is not a Participant, on the procedures of the Participant through
which such person owns its interest to exercise any rights of a holder under
the Indenture.

THE DEPOSITORY

         If Convertible Debentures are distributed to holders of Preferred
Securities in liquidation of such holders' interests in the Trust and a Global
Security is issued, DTC will act as securities depository for the Convertible
Debentures represented by such Global Security. For a description of DTC and
the specific terms of the depository arrangements, see "Description of the
Preferred Securities--Book-Entry Only Issuance--The Depository Trust Company."
As of the date of this Prospectus, the description therein of DTC's book-entry
system and DTC's practices as they relate to purchases, transfers, notices and
payments with respect to the Convertible Preferred 

                                      55
<PAGE>

Securities apply in all material respects to any debt obligations represented 
by one or more Global Securities held by DTC. The Company may appoint a 
successor to DTC or any successor depository in the event DTC or such successor 
depository is unable or unwilling to continue as a depository for the Global 
Securities.

         None of the Company, Golden Books Publishing, the Trust, the Indenture
Trustee, any paying agent and any other agent of the Company, Golden Books
Publishing or the Indenture Trustee have any responsibility or liability for
any aspect of the records relating to or payments made on account of beneficial
ownership interests in a Global Security for such Convertible Debentures or for
maintaining, supervising or reviewing any records relating to such beneficial
ownership interests.

DISCONTINUANCE OF THE DEPOSITORY'S SERVICES

         A Global Security shall be exchangeable for Convertible Debentures
registered in the names of persons other than the Depository or its nominee
only if (i) the Depository notifies the Company and Golden Books Publishing
that it is unwilling or unable to continue as a depository for such Global
Security and no successor depository shall have been appointed, (ii) the
Depository, at any time, ceases to be a clearing agency registered under the
Exchange Act at which time the Depository is required to be so registered to
act as such depository and no successor depository shall have been appointed,
(iii) the Company and Golden Books Publishing, in their sole discretion,
determine that such Global Security shall be so exchangeable or (iv) there
shall have occurred an Event of Default with respect to such Convertible
Debentures. Any Global Security that is exchangeable pursuant to the preceding
sentence shall be exchangeable for Convertible Debentures registered in such
names as the Depository shall direct. It is expected that such instructions
will be based upon directions received by the Depository from its Participants
with respect to ownership of beneficial interests in such Global Security.

EVENTS OF DEFAULT

         The Indenture provides that any one or more of the following described
events, which has occurred and is continuing, constitutes an "Event of Default"
with respect to the Convertible Debentures: (i) failure for 90 days to pay
interest on the Convertible Debentures, including any Additional Interest,
Compounded Interest and Liquidated Damages in respect thereof, when due,
provided that a valid extension of an interest payment period will not
constitute a default in the payment of interest (including any Additional
Interest, Compounded Interest or Liquidated Damages) for this purpose; (ii)
failure to pay principal of or premium, if any, on the Convertible Debentures
when due whether at maturity, upon redemption, by declaration or otherwise;
(iii) failure by the Company to deliver shares of Common Stock upon an election
by a holder of Preferred Securities to convert such Preferred Securities; (iv)
failure to observe or perform any other covenant contained in the Indenture for
180 days after notice to the Company and Golden Books Publishing by the Trustee
or by the holders of not less than 25% in aggregate outstanding principal
amount of the Convertible Debentures; (v) the dissolution, winding up or
termination of the Trust, except in connection with the distribution of
Convertible Debentures to the holders of Preferred Securities in liquidation of
the Trust upon the redemption of all outstanding Preferred 

                                      56
<PAGE>

Securities and in connection with certain mergers, consolidations or 
amalgamations permitted by the Declaration; or (vi) certain events in 
bankruptcy, insolvency or reorganization of the Company or Golden Books 
Publishing.

         The Indenture Trustee or the holders of not less than 25% in aggregate
outstanding principal amount of the Convertible Debentures may declare the
principal of and interest on the Convertible Debentures due and payable
immediately on the occurrence of an Event of Default; provided, however, that,
after such acceleration, but before a judgment or decree based on acceleration,
the holders of a majority in aggregate principal amount of outstanding
Convertible Debentures may, under certain circumstances, rescind and annul such
acceleration if all Events of Default, other than the nonpayment of accelerated
principal, have been cured or waived as provided in the Indenture. For
information as to waiver of Defaults, see "--Modifications and Amendments of
the Indenture."

         Notwithstanding the foregoing, if an Indenture Event of Default has
occurred and is continuing and such event is attributable to the failure of the
Company and Golden Books Publishing to pay interest or principal on the
Convertible Debentures on the date such interest or principal is otherwise
payable, the Company and Golden Books Publishing acknowledge that, in such
event, a holder of Preferred Securities may institute a Direct Action for
payment on or after the respective due date specified in the Convertible
Debentures. The Company and Golden Books Publishing may not amend the Indenture
to remove the foregoing right to bring a Direct Action without the prior
written consent of all the holders of Preferred Securities. Notwithstanding any
payment made to such holder of Convertible Preferred Securities by the Company
or Golden Books Publishing in connection with a Direct Action, the Company and
Golden Books Publishing shall remain obligated to pay the principal of or
interest on the Convertible Debentures held by the Trust or the Property
Trustee and the Company and Golden Books Publishing shall be subrogated to the
rights of the holder of such Preferred Securities with respect to payments on
the Preferred Securities to the extent of any payments made by the Company or
Golden Books Publishing to such holder in any Direct Action. The holders of
Preferred Securities are not able to exercise directly any other remedy
available to the holders of the Convertible Debentures.

         The Holders of not less than a majority in principal amount of the
outstanding Convertible Debentures may on behalf of the holders of all the
Convertible Debentures waive any past defaults except (i) a default in payment
of the principal of (or premium, if any) or interest, if any, on any
Convertible Debentures and (ii) a default in respect of a covenant or provision
of the Indenture which cannot be amended or modified without the consent of the
holder of each Convertible Debenture; provided, however, that if the
Convertible Debentures are held by the Trust or a trustee of such Trust, such
waiver or modification to such waiver shall not be effective until the holders
of a majority in liquidation amount of Trust Securities shall have consented to
such waiver or modification to such waiver; provided, further, that if the
consent of the holder of each outstanding Convertible Debenture is required,
such waiver shall not be effective until each holder of the Trust Securities
shall have consented to such waiver.


                                      57
<PAGE>

         A default under any other indebtedness of the Company or Golden Books
Publishing would not constitute an Event of Default under the Convertible
Debentures.

         Subject to the provisions of the Indenture relating to the duties of
the Indenture Trustee in case an Event of Default shall occur and be
continuing, the Indenture Trustee will be under no obligation to exercise any 
of its rights or powers under the Indenture at the request or direction of any 
holders of Convertible Debentures, unless such holders shall have offered to 
the Indenture Trustee reasonable indemnity. Subject to such provisions for the 
indemnification of the Indenture Trustee, the holders of a majority in aggregate
principal amount of the Convertible Debentures then outstanding will have the 
right to direct the time, method and place of conducting any proceeding for 
any remedy available to the Indenture Trustee, or exercising any trust or 
power conferred on the Indenture Trustee.

         No holder of any Convertible Debenture has any right to institute any
proceeding with respect to the Indenture or for any remedy thereunder, unless
(i) such holder shall have previously given to the Indenture Trustee written
notice of a continuing Event of Default, (ii) if the Trust is not the sole
holder of Convertible Debentures, the holders of at least 25% in aggregate
principal amount of the Convertible Debentures then outstanding shall also have
made written request, (iii) such holder has offered reasonable indemnity to the
Indenture Trustee to institute such proceeding as Indenture Trustee, (iv) the
Indenture Trustee shall have failed to institute such proceeding within 60 days
of such notice and (v) the Indenture Trustee shall not have received from the
holders of a majority in aggregate principal amount of the outstanding
Convertible Debentures a direction inconsistent with such request. However,
such limitations do not apply to a suit instituted by a holder of a Convertible
Debenture for enforcement of payment of the principal of or interest on such
Convertible Debenture on or after the respective due dates expressed in such
Convertible Debenture.

         The Company is required to file annually with the Indenture Trustee
and the Property Trustee a certificate as to whether or not the Company is in
compliance with all the conditions and covenants under the Indenture.

MODIFICATIONS AND AMENDMENTS OF THE INDENTURE

         The Indenture contains provisions permitting the Company, Golden Books
Publishing and the Indenture Trustee, with the consent of the holders of not
less than a majority in aggregate principal amount of the outstanding
Convertible Debentures, to modify the Indenture or the rights of the holders of
Convertible Debentures; provided, however, that no such modification may,
without the consent of the holder of each outstanding Convertible Debenture
affected thereby, (i) extend the stated maturity of the Convertible Debentures
or reduce the principal amount thereof, or reduce the rate or extend the time
of payment of interest thereon, or reduce any premium payable upon the
redemption thereof, or adversely affect the right to convert Convertible
Debentures or (ii) reduce the percentage in aggregate principal amount of
outstanding Convertible Debentures, the holders of which are required to
consent to any such supplemental indenture.


                                      58
<PAGE>

         In addition, the Company, Golden Books Publishing and the Indenture
Trustee may execute, without the consent of any holder of Convertible
Debentures, any supplemental indenture to cure any ambiguities, comply with the
Trust Indenture Act and for certain other customary purposes.

GOVERNING LAW

         The Indenture and the Convertible Debentures are governed by, and
construed in accordance with, the laws of the State of New York.

INFORMATION CONCERNING THE INDENTURE TRUSTEE

         The Indenture Trustee, prior to default, undertakes to perform only
such duties as are specifically set forth in the Indenture and, after default,
shall exercise the same degree of care as a prudent individual would exercise
in the conduct of his or her own affairs. Subject to such provision, the
Indenture Trustee is under no obligation to exercise any of the powers vested
in it by the Indenture at the request of any holder of Convertible Debentures,
unless offered reasonable indemnity by such holder against the costs, expenses
and liabilities which might be incurred thereby. The Indenture Trustee is not
required to expend or risk its own funds or otherwise incur personal financial
liability in the performance of its duties if the Indenture Trustee reasonably
believes that repayment or adequate indemnity is not reasonably assured to it.


                  EFFECT OF OBLIGATIONS UNDER THE CONVERTIBLE
                          DEBENTURES AND THE GUARANTEE

         As set forth in the Declaration, the sole purpose of the Trust is to
issue the Trust Securities evidencing undivided beneficial interests in the
assets of the Trust, and to invest the proceeds from such issuance and sale in
the Convertible Debentures.

         As long as payments of interest and other payments are made when due
on the Convertible Debentures, such payments will be sufficient to cover
distributions and payments due on the Trust Securities because of the following
factors: (i) the aggregate principal amount of Convertible Debentures is equal
to the sum of the aggregate stated liquidation amount of the Trust Securities;
(ii) the interest rate and the interest and other payment dates on the
Convertible Debentures match the distribution rate and distribution and other
payment dates for the Preferred Securities; (iii) pursuant to the Indenture,
the Company and Golden Books Publishing shall pay all, and the Trust shall not
be obligated to pay, directly or indirectly, all costs, expenses, debt and
obligations of the Trust other than with respect to the Trust Securities; and
(iv) the Declaration further provides that the Issuer Trustees will not cause
or permit the Trust to, among other things, engage in any activity that is not
consistent with the purposes of the Trust.

         Payments of distributions (to the extent funds therefor are available)
and other payments due on the Preferred Securities (to the extent funds
therefor are available) are guaranteed by the Company as and to the extent set
forth under "Description of the Guarantee." If the Company or Golden Books
Publishing does not make interest payments on the Convertible Debentures

                                      59
<PAGE>

purchased by the Trust, the Trust will not have sufficient funds to pay
distributions on the Preferred Securities. The Guarantee is a guarantee with
respect to the Preferred Securities from the time of its issuance but does not
apply to any payment of distributions unless and until the Trust has sufficient
funds for the payment of such distributions.

         The Guarantee covers the payment of distributions and other payments
on the Preferred Securities only if and to the extent that the Company or
Golden Books Publishing has made a payment of interest or principal on the
Convertible Debentures held by the Trust as its sole asset. The Guarantee, when
taken together with the Company's obligations under the Convertible Debentures
and the Indenture and its obligations under the Declaration, including its
obligations to pay costs, expenses, debts and liabilities of the Trust (other
than with respect to the Trust Securities), provides a full and unconditional
guarantee of amounts due on the Preferred Securities.

            If the Company or Golden Books Publishing fails to make interest or
other payments on the Convertible Debentures when due (taking account of any
Extension Period), the Declaration provides a mechanism whereby the holders of
the Preferred Securities, using the procedures described in "Description of the
Preferred Securities--Book-Entry Only Issuance--The Depository Trust Company"
and "Description of the Preferred Securities--Voting Rights," may direct the
Property Trustee to enforce its rights under the Convertible Debentures. If the
Property Trustee fails to enforce its rights under the Convertible Debentures,
any holder of Preferred Securities may directly institute a legal proceeding
against the Company and Golden Books Publishing to enforce the Property
Trustee's rights under the Convertible Debentures without first instituting any
legal proceeding against the Property Trustee or any other person or entity.
Notwithstanding the foregoing, if a Declaration Event of Default has occurred
and is continuing and such event is attributable to the failure of the Company
and Golden Books Publishing to pay interest or principal on the Convertible
Debentures on the date such interest or principal is otherwise available (or in
the case of redemption, on the redemption date), then a holder of Preferred
Securities may institute a Direct Action for payment on or after the respective
due date specified in the Convertible Debentures. In connection with such
Direct Action, the Company and Golden Books Publishing will be subrogated to
the rights of such holder of Preferred Securities under the Declaration to the
extent of any payment made by the Company or Golden Books Publishing to such
holder of Preferred Securities in such Direct Action. The Company, under the
Guarantee, acknowledges that the Guarantee Trustee shall enforce the Guarantee
on behalf of the holders of the Preferred Securities. If the Company fails to
make payments under the Guarantee, the Guarantee provides a mechanism whereby
the holders of the Preferred Securities may direct the Guarantee Trustee to
enforce its rights thereunder. If the Guarantee Trustee fails to enforce the
Guarantee, any holder of Preferred Securities may directly institute a legal
proceeding against the Company to enforce the Guarantee Trustee's rights under
the Guarantee without first instituting a legal proceeding against the Trust,
the Guarantee Trustee or any other person or entity.

                                      60
<PAGE>

                          DESCRIPTION OF CAPITAL STOCK

         The Company's authorized capital stock consists of 60,000,000 shares
of Common Stock and 100,000 shares of preferred stock, without par value.

COMMON STOCK

         Holders of the Common Stock are entitled to one vote per share on all
matters to be voted upon by the stockholders generally, including the election
of directors. Subject to the rights of holders of preferred stock, the holders
of the Common Stock are entitled to receive such dividends as may be declared
from time to time by the Board of Directors out of funds legally available
therefor. In the event of the liquidation, dissolution or winding up of the
Company, holders of the Common Stock are entitled to share ratably in all
assets remaining after payment of liabilities of the Company, subject to the
rights of holders of preferred stock. The holders of the Common Stock have no
preemptive or conversion rights and are not subject to further calls or
assessments by the Company.

PREFERRED STOCK

         The Company's Certificate of Incorporation, as amended, authorizes the
Board of Directors of the Company (without stockholder approval) to, among
other things, issue shares of preferred stock from time to time in one or more
series, each series to have such designations, preferences, relative,
participating, optional and other special rights, and qualifications,
limitations or restrictions (which may differ with respect to each series), as
the Board of Directors may fix by resolution.

SERIES B PREFERRED STOCK

         The Board of Directors of the Company has authorized and issued 13,000
preferred shares of the Company, designated as Series B Preferred Stock. The
preferences and rights of the Series B Preferred Stock are set forth in a
Certificate of Designations, Number, Voting Powers, Preferences and Rights of
Series B Preferred Stock which was filed with the Secretary of State of
Delaware on May 8, 1996 (the "Certificate of Designations").

         Voting and Other Rights. In addition to any voting rights granted
under the Delaware General Corporations Law, each share of Series B Preferred
Stock shall be entitled to vote, on an as-converted basis, together with the
Common Stock as one class on all matters submitted to a vote of the
stockholders of the Company, including the election of directors (in addition
to electing the Series B Directors (as hereinafter defined)). Consequently,
subject to adjustment as provided in the Certificate of Designations, each
share of Series B Preferred Stock will have a vote equal to 500 shares of
Common Stock. In addition, the Company may not, without the affirmative vote or
consent of a majority of the holders of the Series B Preferred Stock, amend,
alter or repeal the preferences, special rights or other powers of the Series B
Preferred Stock so as to adversely affect the rights of the holders of Series B
Preferred Stock, including, without limitation, authorizing a series or class
of stock having any preference or priority over, or being on a parity with, the
Series B Preferred Stock either as to dividends or on liquidation.

                                      61
<PAGE>

         Subject to the limitations described below, the holders of the Series
B Preferred Stock will have the right to elect, as a class, one-third of the
members of the Board of Directors (the "Series B Directors"); provided,
however, that upon such time as less than (i) 40% of the shares of Series B
Preferred Stock issued on the date of the initial issuance thereof (the
"Initial Issuance Date") are owned by GPH and certain of its affiliates, the
holders of Series B Preferred Stock will have the right to elect, as a class,
two Series B Directors, (ii) 30% of the shares of Series B Preferred Stock
issued on the Initial Issuance Date are owned by GPH and certain of its
affiliates, the holders of Series B Preferred Stock will have the right to
elect, as a class, one Series B Director and (iii) 20% of the shares of Series
B Preferred Stock issued on the Initial Issuance Date are owned by GPH and
certain of its affiliates, the holders of Series B Preferred Stock shall no
longer have a right, as a class, to elect any member of the Board of Directors.
Furthermore, the Certificate of Designations will prohibit the Company (and, in
the case of clauses (ii), (iii), (iv) and (v) below, its subsidiaries), for so
long as at least one-half of the shares of Series B Preferred Stock issued on
the Initial Issuance Date are owned by GPH and certain of its affiliates,
without first obtaining the consent of the holders of a majority of the shares
of Series B Preferred Stock, voting as a separate class, from engaging in the
following transactions or taking the following actions:

         (i)   amend or repeal any provision of the Company's Certificate of
               Incorporation or By-Laws, including without limitation a change
               in the number of members of the Board of Directors;

         (ii)  authorize or effect the incurrence or issuance of any
               indebtedness (other than pursuant to an agreement to incur the
               same which has been approved in writing by holders of a majority
               of outstanding shares of Series B Preferred Stock, and other
               than pursuant to that certain Credit Agreement, dated September
               29, 1995, between Golden Books Publishing Company, Inc. and
               Heller Financial, Inc.) or shares of capital stock or rights to
               acquire capital stock other than, in the case of shares of
               Common Stock, (x) options to acquire up to 1,874,300 shares of
               Common Stock issued to employees of the Company pursuant to the
               Amended and Restated 1986 Employee Stock Option Plan or (y)
               thereafter approved with the consent of the holders of record of
               a majority of the then outstanding shares of Series B Preferred
               Stock; provided, however, that the incurrence of indebtedness
               among the Company and its subsidiaries shall not require such
               consent;

         (iii) authorize or effect (A) in one or in a series of two or more
               related transactions, any sale, lease, license, transfer or
               other disposition of assets for consideration in excess of
               $5,000,000 (other than in the ordinary course of business or
               among the Company and its subsidiaries); (B) any merger or
               consolidation or other reorganization involving the Company or
               any of its subsidiaries (other than with one another or in
               respect of which the aggregate consideration paid to or received
               by the Company or its subsidiaries is less than $5,000,000); or
               (C) a liquidation, winding up, dissolution or adoption of any
               plan for the same other than the liquidation, winding up,
               dissolution or adoption of any plan for the same of a subsidiary
               into the Company or another subsidiary thereof;

                                      62
<PAGE>

         (iv)  authorize or effect, in one or in a series of two or more
               related transactions, (A) any acquisition or lease of assets or
               (B) any license of patent, trademark or other rights relating to
               any intellectual property, in each case, that involves by its
               terms a per annum payment in excess of $5,000,000, as determined
               in good faith by the Board of Directors, other than among the
               Company and its subsidiaries or in the ordinary course of
               business; or

         (v)   terminate the employment of the chief executive officer of the
               Company.

Notwithstanding the foregoing, in the event that the shares of Series B
Preferred Stock are held by more than 10 holders, then the right of the holders
to elect Series B Directors and to vote as a class on the matters listed above
shall terminate.

         As a result of the appointment of additional members of the Board of
Directors of the Company in connection with the Acquisition, GPH has the right
to designate two additional directors; however, GPH has advised the Company
that it does not presently intend to exercise such right, although it reserves
the right to do so in the future. See "Risk Factors--Control of the Company."

         Dividends. Pursuant to the Certificate of Designations, the Series B
Preferred Stock is entitled to receive a 12% annual dividend payable (i) during
each of the first four years following the Initial Issuance Date, by delivery
quarterly of an aggregate of 195,000 shares of Common Stock, subject to certain
adjustments described below, and (ii) thereafter, when and as declared out of
legally available funds, in cash (computed on the basis of a 360-day year of
twelve 30-day months) at the rate of $150 per share, compounded quarterly, all
of which dividends shall be cumulative from the Initial Issuance Date. In the
event that (x) the product of (i) the number of shares of Common Stock per
share of Series B Preferred Stock to be distributed in any quarter during the
first four years following the Initial Issuance Date and (ii) the average
closing price of a share of Common Stock for the ten consecutive trading days
immediately preceding the applicable dividend payment date (the "Dividend
Value") is less than $93.75, then, in addition to such shares of Common Stock,
the holders of Series B Preferred Stock shall receive on the applicable
dividend payment date, out of legally available funds of the Company, cash per
share of Series B Preferred Stock in an amount equal to the excess of $93.75
over the Dividend Value, compounded quarterly, and (y) the Dividend Value
exceeds $187.50, then the number of shares of Common Stock to be so distributed
shall be reduced by an amount sufficient to cause the Dividend Value to equal
$187.50 (subject in each case to adjustment in the event of any dividend, stock
split, stock distribution or combination with respect to any such shares).
Dividends on the Series B Preferred Stock are payable quarterly before any
dividends are paid on the Common Stock.

         Liquidation. The holders of the Series B Preferred Stock have the
right to receive $5,000 per share, plus accrued and unpaid dividends, in the
event of a voluntary or involuntary liquidation, dissolution or winding up of
the Company. Such liquidation preference shall rank senior to any liquidation
rights of the Common Stock. The merger or sale of the Company or the

                                      63
<PAGE>

sale of all or substantially all its assets shall not be deemed to be a
liquidation, dissolution or winding up of the Company for this purpose.

         Redemption. The Series B Preferred Stock is subject to optional
redemption by the Company at a redemption price of $5,000 per share, plus an
amount equal to any accrued and unpaid dividends, at any time on or after May
8, 2000. The Company is not required to mandatorily redeem the Series B
Preferred Stock and the Series B Preferred Stock is not the subject of any
sinking fund requirement.

         Conversion. The Series B Preferred Stock is convertible, at the option
of the holders of the Series B Preferred Stock, into shares of Common Stock, at
the exchange rate of 500 shares of Common Stock for each share of Series B
Preferred Stock, representing a conversion price of $10.00 per share of Series
B Preferred Stock. The number of shares of Common Stock for which the Series B
Preferred Stock may be converted is subject to antidilution adjustments
pursuant to the Certificate of Designations to prevent dilution on the
occurrence of certain events as described in the Certificate of Designations.

LIMITATION ON DIRECTORS' LIABILITY

         The Company's Certificate of Incorporation provides that no director
of the Company shall be personally liable to the Company or its stockholders
for monetary damages for the breach of any fiduciary duty as a director, except
(i) for any breach of the director's duty of loyalty to the Company or its
stockholders, (ii) for acts or omissions not in good faith or that involve
intentional misconduct or a knowing violation of law, (iii) under Section 174
of the Delaware General Corporation Law, as amended from time to time, or (iv)
for any transaction from which the director derived an improper personal
benefit. The effect of these provisions will be to eliminate the rights of the
Company and its stockholders (through stockholders' derivative suits on behalf
of the Company) to recover monetary damages against a director for breach of
fiduciary duty as a director (including breaches resulting from grossly
negligent behavior), except in the situations described above. These provisions
will not limit the liability of directors under the federal securities laws.

                                      64
<PAGE>

                                    TAXATION

GENERAL

   
         In the opinion of Skadden, Arps, Slate, Meagher & Flom LLP, special 
United States tax counsel to the Company, Golden Books Publishing and the Trust,
the following is a summary of certain of the material United States 
Federal income tax consequences of the purchase, ownership, disposition and 
conversion of Preferred Securities. Unless otherwise stated, this summary deals 
only with Preferred Securities held as capital assets by a United States Holder 
(as defined below). As used herein, a "United States Holder" means (i) a person 
that is a citizen or resident of the United States, (ii) a corporation, 
partnership or other entity created or organized in or under the laws of the 
United States or any political subdivision thereof, (iii) an estate the income 
of which is subject to United States federal income taxation regardless of its 
source, or (iv) a trust the income of which is subject to United States 
federal income tax  regardless of its source; provided, however, that for 
taxable years beginning after December 31, 1996 (or if a trustee so elects, 
for taxable years ending after August 20, 1996), a "United States Holder" 
shall include any trust if a court within the United States is able to 
exercise primary supervision over the administration of such trust and one or 
more United States fiduciaries have the authority to control all the 
substantial decisions of such trust. This summary does not deal with special 
classes of holders such as banks, thrifts, real estate investment trusts, 
regulated investment companies, insurance companies, dealers in securities or 
currencies, tax-exempt investors, or persons that will hold the Preferred 
Securities as other than a capital asset. This summary also does not address 
the tax consequences to persons that have a functional currency other than the 
U.S. Dollar or the consequences to shareholders, partners or beneficiaries of 
a holder of Preferred Securities. Further, it does not include any description 
of any alternative minimum tax consequences or the tax laws of any state or 
local government or of any foreign government that may be applicable to the 
Preferred Securities. This summary is based on the Internal Revenue Code of 
1986, as amended (the "Code"), Treasury regulations thereunder and 
administrative and judicial interpretations thereof, as of the date hereof, 
all of which are subject to change, possibly on a retroactive basis.
    

CLASSIFICATION OF THE CONVERTIBLE DEBENTURES

         The Company and Golden Books Publishing have taken the position that
the Convertible Debentures are classified for United States Federal income tax
purposes as indebtedness of the Company or Golden Books Publishing under
current law and, by acceptance of a Preferred Security, each holder covenants
to treat the Convertible Debentures as indebtedness and the Preferred
Securities as evidence of an indirect beneficial ownership interest in the
Convertible Debentures. No assurance can be given, however, that such position
of the Company and Golden Books Publishing will not be challenged by the
Internal Revenue Service or, if challenged, that such a challenge will not be
successful. The remainder of this discussion assumes that the Convertible
Debentures are classified as indebtedness of the Company or Golden Books
Publishing for United States Federal income tax purposes.


                                      65
<PAGE>


CLASSIFICATION OF THE TRUST

   
         In connection with the issuance of the Preferred Securities, Skadden,
Arps, Slate, Meagher & Flom LLP, special United States tax counsel to the 
Company, Golden Books Publishing and the Trust, is of the opinion that, under 
then current law and assuming full compliance with the terms of the Declaration 
and the Indenture (and certain other documents), and based on certain facts and 
assumptions contained in such opinion, the Trust is classified for United Stated
Federal income tax purposes as a grantor trust and not as an association taxable
as a corporation. Accordingly, for United States Federal income tax purposes, 
each holder of Preferred Securities generally is considered the owner of an 
undivided interest in the Convertible Debentures, and each holder is required 
to include in its gross income any OID accrued with respect to its allocable
share of those Convertible Debentures.

POTENTIAL EXTENSION OF INTEREST PAYMENT PERIOD AND ORIGINAL ISSUE DISCOUNT

         Because the Company and Golden Books Publishing have the option, under
the terms of the Convertible Debentures, to defer payments of interest by
extending interest payment periods for up to 20 quarters, all of the stated
interest payments on the Convertible Debentures is treated as OID. Holders of 
debt instruments issued with OID must include that discount in income on an 
economic accrual basis before the receipt of cash attributable to the interest, 
regardless of their method of tax accounting. Generally, all of a holder's 
taxable interest income with respect to the Convertible Debentures will be 
accounted for as OID. Actual payments and distributions of stated interest 
will not, however, be separately reported as taxable income. The amount of 
OID that accrues in any quarter will approximately equal the amount of the 
interest that is paid on the Convertible Debentures in that quarter at the 
stated interest rate. In the event that the interest payment period 
is extended, holders will continue to accrue OID approximately equal to the 
amount of the interest payment due at the end of the extended interest payment 
period on an economic accrual basis over the length of the extended interest 
payment period.

         Corporate holders of Preferred Securities are not entitled to a
dividends-received deduction with respect to any income recognized with respect
to the Preferred Securities.

MARKET DISCOUNT AND BOND PREMIUM

         To the extent a holder acquires its Preferred Securities at a price
that is greater or less than their adjusted issue price (which generally should
approximate the original issue price plus accrued but unpaid interest on such
holder's share of the Convertible Debentures), the holder may be deemed to have
acquired its undivided interest in the Convertible Debentures with bond premium
(or acquisition premium) or with market discount, as the case may be. A holder
who purchases Preferred Securities at a premium will be permitted to reduce the
amount of OID required to be included in income to reflect the acquisition
premium. A holder who purchases Preferred Securities at a market discount will
also include the amount of such discount in income in accordance with the
market discount rules described below.
    


                                      66
<PAGE>

         A holder that acquires its undivided beneficial interest in the
Convertible Debentures at a market discount generally will be required to
recognize ordinary income to the extent of accrued market discount on the
Preferred Securities upon the retirement of the underlying Convertible
Debentures or, to the extent of any gain, upon the disposition of the Preferred
Securities. Such market discount would accrue ratably, or, at the election of 
the holder, under a constant yield method over the remaining term of the 
Convertible Debentures. A holder will also be required to defer the deduction 
of a portion of the interest paid or accrued on indebtedness incurred to 
purchase or carry Preferred Securities that represent Convertible Debentures 
acquired with market discount. In lieu of the foregoing, a holder may elect 
to include market discount in income currently as it accrues on all market 
discount instruments acquired by such holder in the taxable year of the 
election or thereafter, in which case the interest deferral rule will not apply.


         A holder may elect, in lieu of applying the market discount or premium
rules described above, to account for all income accrued with respect to the
Convertible Debentures as if it were OID. A holder that makes this election and
that is considered to have acquired its undivided beneficial interest in the
Convertible Debentures with market discount will be considered to have made the
election described in the immediately preceding paragraph. Such an election
would constitute an election to apply the market discount rules or bond premium
rules with respect to all other debt instruments with market discount or
amortizable bond premium, as the case may be, of such holder.

RECEIPT OF CONVERTIBLE DEBENTURES OR CASH UPON LIQUIDATION OF THE TRUST

   
         Under certain circumstances, as described under the caption
"Description of the Preferred Securities--Special Event Redemption or
Distribution," Convertible Debentures may be distributed to holders in exchange
for the Preferred Securities and in liquidation of the Trust. Under current
law, such a distribution to holders, for United States Federal income tax
purposes, would be treated as a nontaxable event to each holder, and each
holder would receive an aggregate tax basis in the Convertible Debentures equal
to such holder's aggregate tax basis in its Preferred Securities. A holder's
holding period in the Convertible Debentures so received in liquidation of the
Trust would include the period during which the Preferred Securities were held
by such holder. If, however, the related Special Event is a Tax Event which
results in the Trust being treated as an association taxable as a corporation,
the distribution would likely constitute a taxable event to holders of the
Preferred Securities, and a holder's holding period in the Convertible 
Debentures would begin on the date such Convertible Debentures were received.
    

         Under certain circumstances described herein (see "Description of the
Preferred Securities"), the Convertible Debentures may be redeemed for cash and
the proceeds of such redemption distributed to holders in redemption of their
Preferred Securities. Under current law, such a redemption would, for United
States Federal income tax purposes, constitute a taxable disposition of the
redeemed Preferred Securities, and a holder would recognize gain or loss as if
it sold such redeemed Preferred Securities for cash. See "--Sales of Preferred
Securities."

                                      67
<PAGE>

SALES OF PREFERRED SECURITIES

   
         A holder that sells Preferred Securities (including a redemption of 
Preferred Securities by the Company or Golden Books Publishing) will recognize 
gain or loss equal to the difference between the amount realized on the sale of
the Preferred Securities and the holder's adjusted tax basis in such Preferred
Securities. A holder's adjusted tax basis in the Preferred Securities generally
will be its initial purchase price increased by OID previously includible in
such holder's gross income to the date of disposition (and the accrual of
market discount, if any, if an election to accrue market discount income is
currently made) and decreased by payments received on the Preferred Securities
to the date of disposition. Subject to the market discount rules described
above, such gain or loss will be a capital gain or loss and will be a long-term
capital gain or loss if the Preferred Securities have been held for more than
one year at the time of sale.
    

         The Preferred Securities may trade at a price that does not accurately
reflect the value of accrued but unpaid interest with respect to the underlying
Convertible Debentures. A holder who disposes of or converts his Preferred
Securities between record dates for payments of distributions thereon will be
required to include accrued but unpaid interest on the Convertible Debentures
through the date of disposition or conversion in income as ordinary income, and
to add such amount to his adjusted tax basis in his pro rata share of the
underlying Convertible Debentures deemed disposed of or converted. To the
extent the selling price is less than the holder's adjusted tax basis (which
basis will include, in the form of OID, all accrued but unpaid interest), a
holder will recognize a capital loss. Subject to certain limited exceptions,
capital losses cannot be applied to offset ordinary income for United States
Federal income tax purposes.

PROPOSED TAX LEGISLATION

   
         On March 19, 1996, as part of President Clinton's fiscal 1997 Budget
Proposal, the Treasury Department proposed the Proposed Legislation that, among
other things, would treat as equity for United States Federal income tax
purposes instruments with a maximum term of more than 20 years that are not
shown as indebtedness on the consolidated balance sheet of the issuer. On March
29, 1996, Senate Finance Committee Chairman William V. Roth, Jr. and House Ways
and Means Committee Chairman Bill Archer issued the Joint Statement indicating
their intent that certain legislative proposals initiated by the Clinton
administration, including the Proposed Legislation, that may be adopted by
either of the tax-writing committees of Congress, would have an effective date
that is no earlier than the date of "appropriate Congressional action." In 
addition, subsequent to the publication of the Joint Statement, Senator Daniel 
Patrick Moynihan and Representatives Sam M. Gibbons and Charles B. Rangel 
wrote letters to Treasury Department officials (the "Democratic Letters") 
concurring with the views in the Joint Statement. Based on the Joint Statement 
and the Democratic Letters, it is expected that if the Proposed Legislation 
were enacted, such legislation would not apply to the Convertible Debentures 
since they were issued prior to the date of any "appropriate Congressional 
action." Furthermore, even if the Proposed Legislation were enacted in its 
current with effective date provisions making it applicable to the Convertible
Debentures, it would not cause the Convertible 
    

                                      68
<PAGE>

Debentures to be treated as equity for United States Federal income tax purposes
since the maximum term of the Convertible Debentures will not exceed 20 years. 
There can be no assurances, however, that any proposed legislation enacted 
after the date hereof will not otherwise adversely affect the tax treatment 
of the Convertible Debentures. If legislation is enacted that adversely affects 
the tax treatment of the Convertible Debentures, such legislation could result 
in the distribution of the Convertible Debentures to holders of the Preferred 
Securities or, in certain limited circumstances, the redemption of such 
securities by the Company or Golden Books Publishing and the distribution of 
the resulting cash in redemption of the Preferred Securities. See "Description 
of the Preferred Securities--Special Event Redemption or Distribution."

CONVERSION OF PREFERRED SECURITIES INTO COMMON STOCK

         A holder will not recognize income, gain or loss upon the conversion,
through the Conversion Agent, of Preferred Securities into Common Stock. A
holder will, however, recognize gain upon the receipt of cash in lieu of a
fractional share of Common Stock equal to the amount of cash received less the
holder's tax basis in such fractional share. A holder's tax basis in the Common
Stock received upon conversion should generally be equal to the holder's tax
basis in the Preferred Securities delivered to the Conversion Agent for
conversion less the basis allocated to any fractional share for which cash is
received and less the amount of cash a holder receives in payment of accrued
interest on the Convertible Debentures. A holder's holding period in the Common
Stock received upon conversion of its Preferred Securities should generally
begin on the date the holder acquired the Preferred Securities delivered to the
Conversion Agent for conversion.

ADJUSTMENT OF CONVERSION PRICE

         Treasury Regulations promulgated under Section 305 of the Code would
treat holders of Preferred Securities as having received a constructive
distribution from the Company in the event the conversion ratio of the
Convertible Debentures were adjusted if (i) as a result of such adjustment, the
proportionate interest (measured by the quantum of Common Stock into or for
which the Convertible Debentures are convertible) of the holders of the
Preferred Securities in the assets or earnings and profits of the Company were
increased, and (ii) the adjustment was not made pursuant to a bona fide,
reasonable antidilution formula. An adjustment in the conversion ratio would
not be considered made pursuant to such a formula if the adjustment was made to
compensate for certain taxable distributions with respect to the Common Stock.
Thus, under certain circumstances, a reduction in the conversion price for the
holders may result in deemed dividend income to holders to the extent of the
current or accumulated earnings and profits of the Company. Holders of the
Preferred Securities would be required to include their allocable share of such
deemed dividend income in gross income but would not receive any cash related
thereto.

INFORMATION REPORTING AND BACKUP WITHHOLDING

         Generally, income on the Preferred Securities will be reported to
holders on Forms 1099, which forms should be mailed to holders of Preferred
Securities by January 31 following each calendar year.


                                      69
<PAGE>

         Payments made on, and proceeds from the sale of, the Preferred
Securities may be subject to a "backup" withholding tax of 31% unless the
holder complies with certain identification requirements. Any withheld amounts
will be allowed as a credit against the holder's United States Federal income 
tax, provided the required information is provided to the Internal Revenue 
Service.

         THE UNITED STATES FEDERAL INCOME TAX DISCUSSION SET FORTH ABOVE IS
INCLUDED FOR GENERAL INFORMATION ONLY AND MAY NOT BE APPLICABLE DEPENDING UPON
A HOLDER'S PARTICULAR SITUATION. HOLDERS SHOULD CONSULT THEIR TAX ADVISORS WITH
RESPECT TO THE TAX CONSEQUENCES TO THEM OF THE PURCHASE, OWNERSHIP AND
DISPOSITION OF THE PREFERRED SECURITIES, INCLUDING THE TAX CONSEQUENCES UNDER
STATE, LOCAL, FOREIGN AND OTHER TAX LAWS AND THE POSSIBLE EFFECTS OF CHANGES IN
UNITED STATES FEDERAL OR OTHER TAX LAWS.


                              ERISA CONSIDERATIONS

         Generally, employee benefit plans that are subject to the Employee
Retirement Income Security Act of 1974, as amended ("ERISA"), or Section 4975
of the Code ("Plans"), may purchase Preferred Securities, subject to the
investing fiduciary's determination that the investment in Preferred Securities
satisfies ERISA's fiduciary standards and other requirements applicable to
investments by the Plan.

         The Department of Labor ("DOL") has issued a regulation (29 C.F.R.
Section 2510.3-101) (the "DOL Regulation") concerning the definition of what
constitutes the assets of a Plan. The DOL Regulation provides that, as a
general rule, the underlying assets and properties of corporations,
partnerships, trusts and certain other entities in which a Plan makes an
"equity" investment will be deemed for purposes of ERISA to be assets of the
investing plan unless certain exceptions apply.

         There can be no assurance that any of the exceptions set forth in the
DOL Regulation will apply to the purchase of Preferred Securities offered
hereby and, as a result, an investing Plan's assets could be considered to
include an undivided interest in the Convertible Debentures and any other
assets held in the Trust. In the event that assets of the Trust are considered
assets of an investing Plan, the Company, the Issuer Trustees and other
persons, in providing services with respect to the Convertible Debentures, may
be considered fiduciaries to such Plan and subject to the fiduciary
responsibility provisions of Title I of ERISA and the prohibited transaction
provisions of Section 4975 of the Code with respect to transactions involving
such assets unless a statutory or administrative exemption applies.

         The Company and/or any of its affiliates may be considered a "party in
interest" (within the meaning of ERISA) or a "disqualified person" (within the
meaning of Section 4975 of the 

                                      70
<PAGE>

Code) with respect to certain Plans. The acquisition and ownership of 
Preferred Securities by a Plan (or by an individual retirement arrangement 
or other plan described in Section 4975(e)(1) of the Code) with respect to 
which the Company or any of its affiliates is considered a party in interest 
or a disqualified person may constitute or result in a prohibited transaction 
under ERISA or Section 4975 of the Code, unless such Preferred Securities 
are acquired pursuant to and in accordance with an applicable exemption.

         As a result, Plans with respect to which the Company or any of its
affiliates is a party in interest or a disqualified person should not acquire
Preferred Securities unless such Preferred Securities are acquired pursuant to
and in accordance with an applicable prohibited transaction exemption. Any
Plans or other entities whose assets include Plan assets subject to ERISA or
Section 4975 of the Code proposing to acquire Preferred Securities should
consult with their own counsel.


                                SELLING HOLDERS

         The Preferred Securities were originally issued by the Trust and sold
by Merrill Lynch, Pierce, Fenner & Smith, Incorporated, Donaldson, Lufkin &
Jenrette Securities Corporation and SBC Warburg Inc., a subsidiary of Swiss
Bank Corporation (the "Initial Purchasers"), in a transaction exempt from the
registration requirements of the Securities Act, to persons reasonably believed
by such Initial Purchasers to be "qualified institutional buyers" (as defined
in Rule 144A under the Securities Act) and institutional "accredited investors"
(as defined in Rule 501(a) (1), (2), (3) or (7) under the Securities Act). The
Selling Holders may from time to time offer and sell pursuant to this
Prospectus any or all of the Offered Securities. The term Selling Holder
includes the holders listed below and the beneficial owners of the Preferred
Securities and their transferees, pledgees, donees or other successors.

         The following table sets forth information with respect to the Selling
Holders of the Preferred Securities and the respective number of Preferred
Securities beneficially owned by each Selling Holder that may be offered
pursuant to this Prospectus.


            SELLING HOLDERS                      NUMBER OF PREFERRED SHARES
            ---------------                      --------------------------
AIM Capital Management Inc.                                20,000
American Capital Management, Inc.                          35,000
Aon Corporation                                            10,000
Bank of Tokyo Trust Co.                                    10,000
Bankers Trust Co.                                           5,000
Baupost Group Inc.                                         55,000
Blackheath Capital Ltd.                                     9,000
BNP                                                        20,000

                                      71
<PAGE>

Calamos Asset Management, Inc.                             30,000
Camden Asset Management                                    20,000
Capital International Inc.                                100,000
Carlson Capital Management                                  5,000
CBI/UBP                                                    17,000

   
CFW-C, L.P.                                               110,000
    

Cincinnati Financial                                       50,000
Cooper Neff Advisors                                       35,000
Credit Suisse Geneva                                        4,000
Dean Witter Reynolds Inc.                                  40,000
Delaware Investment Advisers                                5,000
Deprince Race & Zollo                                       5,000
Desai Capital Management Inc.                              35,000
Eagle Asset Management                                      5,000
Eagle Capital Management                                    1,000
EBF Associates L.P.                                         5,000
Fiduciary Management Associate                             20,000
Florida (State of) Board of Admin.                         20,000
Gabelli & Company                                          30,000
GEM Capital Management Inc.                                30,000
General Motors Investment Management                       70,000
Hansa Ag                                                   16,000
Harvard University                                         20,000
Highbridge                                                 50,000
Husic Capital Management                                   15,000
IDS Advisory Group Inc.                                   100,000
Janus Capital Corporation                                  40,000
John A. Levin & Co.                                        40,000
John Glaser                                                 5,000
Lazard Freres & Cie                                         6,000
Liberty Investment Management                             100,000
Lipco Partners L.P.                                        10,000
Loews Corp.                                                20,000
MacKay-Shields Financial Corporation                       50,000
Massachusetts Financial Services Inc.                      25,000
Moore Capital Management                                   10,000
New York Life Insurance Co.                                50,000
Nicholas-Applegate Capital Mgmt.                           30,000
Northwestern Mutual Life Insurance Co.                     90,000
Oaktree                                                    36,200
Oaktree Capital Management                                 53,800
Offshore                                                    2,000
Pacific Mutual Life Insurance Co.                          40,000
Palisade                                                   35,000
Palladin Group, L.P.                                       20,000

                                      72
<PAGE>

Paloma Partners Management Co.                             10,000
Pecks Management                                           90,000
Pell Rudman & Co.                                           5,000
Prudential Insurance                                       60,000
Q Investments L.P.                                         20,000
Royal Plaza                                                 1,000
Sandler Capital Management                                 50,000
Saville Inn                                                 4,000
Scudder Stevens & Clark Inc.                               40,000
South Cape Ltd.                                            18,000
SSI                                                         5,000
Starke                                                     50,000
Strong Capital Management Inc.                             20,000
Sun Bank Florida                                           25,000
T. Rowe Price Assoc. Inc.                                 100,000
Taft Securities                                            25,000
TCW Group Inc.                                            125,000
Templeton                                                   5,000
Travelers Investment Management                            30,000
Vereins und Westbank Ag Hamburg                             2,000
Zazove                                                     15,000


         None of the Selling Holders has, or within the past three years has
had, any position, office or other material relationship with the Trust or the
Company or any of their predecessors or affiliates. Because the Selling Holders
may, pursuant to this Prospectus, offer all or some portion of the Preferred
Securities, the Convertible Debentures or the Common Stock issuable upon
conversion of the Preferred Securities, no estimate can be given as to the
amount of the Preferred Securities, the Convertible Debentures or the Common
Stock issuable upon conversion of the Preferred Securities that will be held by
the Selling Holders upon termination of any such sales. In addition, the
Selling Holders identified above may have sold, transferred or otherwise
disposed of all or a portion of their Preferred Securities since the date on
which they provided the information regarding their Preferred Securities
included herein in transactions exempt from the registration requirements of
the Securities Act.


                              PLAN OF DISTRIBUTION

         The Offered Securities may be sold from time to time to purchasers
directly by the Selling Holders. Alternatively, the Selling Holders may from
time to time offer the Offered Securities to or through underwriters,
broker/dealers or agents, who may receive compensation in the form of
underwriting discounts, concessions or commissions from the Selling Holders or
the purchasers of such securities for whom they may act as agents. The Selling
Holders and any underwriters, broker/dealers or agents that participate in the
distribution of Offered Securities may be deemed to be "underwriters" within
the meaning of the Securities Act and any profit on 

                                      73
<PAGE>

the sale of such securities and any discounts, commissions, concessions or 
other compensation received by any such underwriter, broker/dealer or agent 
may be deemed to be underwriting discounts and commissions under the Securities 
Act.

         The Offered Securities may be sold from time to time in one or more
transactions at fixed prices, at prevailing market prices at the time of sale,
at varying prices determined at the time of sale or at negotiated prices. The
sale of the Offered Securities may be effected in transactions (which may
involve crosses or block transactions) (i) on any national securities exchange
or quotation service on which the Offered Securities may be listed or quoted at
the time of sale, (ii) in the over-the-counter market, (iii) in transactions
otherwise than on such exchanges or in the over-the-counter market or (iv)
through the writing of options. At the time a particular offering of the
Offered Securities is made, a Prospectus Supplement, if required, will be
distributed which will set forth the aggregate amount and type of Offered
Securities being offered and the terms of the offering, including the name or
names of any underwriters, broker/dealers or agents, any discounts, commissions
and other terms constituting compensation from the Selling Holders and any
discounts, commissions or concessions allowed or reallowed or paid to
broker/dealers.

         To comply with the securities laws of certain jurisdictions, if
applicable, the Offered Securities will be offered or sold in such
jurisdictions only through registered or licensed brokers or dealers. In
addition, in certain jurisdictions the Offered Securities may not be offered or
sold unless they have been registered or qualified for sale in such
jurisdictions or any exemption from registration or qualification is available
and is complied with.

         The Selling Holders will be subject to applicable provisions of the
Exchange Act and the rules and regulations thereunder, which provisions may
limit the timing of purchases and sales of any of the Offered Securities by the
Selling Holders. The foregoing may affect the marketability of such securities.

         Pursuant to the Registration Rights Agreement, all expenses of the
registration of the Offered Securities will be paid by the Company, including,
without limitation, Commission filing fees and expenses of compliance with
state securities or "blue sky" laws; provided, however, that the Selling
Holders will pay all underwriting discounts and selling commissions, if any.
The Selling Holders will be indemnified by the Company and the Trust, jointly
and severally against certain civil liabilities, including certain liabilities
under the Securities Act, or will be entitled to contribution in connection
therewith. The Company and the Trust will be indemnified by the Selling Holders
severally against certain civil liabilities, including certain liabilities
under the Securities Act, or will be entitled to contribution in connection
therewith.

                                 LEGAL MATTERS

   
         The validity of the Preferred Securities and certain United States
Federal income taxation matters will be passed upon for the Company, Golden
Books Publishing and the Trust by Skadden, Arps, Slate, Meagher & Flom LLP, 
special Delaware counsel and special United States tax counsel to the Company, 
Golden Books Publishing and the Trust. The validity of the

                                      74
<PAGE>

Convertible Debentures, the Guarantee and the Common Stock issuable upon 
conversion of the Convertible Debentures will be passed upon for the Company 
by Schulte Roth & Zabel LLP, special counsel to the Company.
    


                                    EXPERTS

         The financial statements and the related financial statement schedule
incorporated in this Prospectus by reference from the Company's Annual Report
on Form 10-K for the year ended February 3, 1996 have been audited by Deloitte
& Touche LLP, independent auditors, as stated in their reports (which reports
express an unqualified opinion and include an explanatory paragraph concerning
the adoption of Statement of Financial Accounting Standards No. 106), which are
incorporated herein by reference, and have been so incorporated in reliance
upon the reports of such firm given upon their authority as experts in
accounting and auditing.

         With respect to the unaudited interim financial information for the
periods ended May 4, 1996 and April 29, 1995, which is incorporated herein by
reference, Deloitte & Touche LLP have applied limited procedures in accordance
with professional standards for a review of such information. However, as
stated in their report included in the Company's Quarterly Report on Form 10-Q
for the quarter ended May 4, 1996 and incorporated by reference herein, they
did not audit and they do not express an opinion on that interim financial
information. Accordingly, the degree of reliance on their report on such
information should be restricted in light of the limited nature of the review
procedures applied. Deloitte & Touche LLP are not subject to the liability
provisions of Section 11 of the Securities Act for their report on the
unaudited interim financial information because that report is not a "report"
or a "part" of the Registration Statement prepared or certified by an
accountant within the meaning of Sections 7 and 11 of the Securities Act.

   
         With respect to the unaudited condensed consolidated interim financial
information for the three-month period ended May 4, 1996, incorporated by
reference in this Prospectus, Ernst & Young LLP have reported that they have
applied limited procedures in accordance with professional standards for a
review of such information. However, their separate report, included in the
Golden Books Family Entertainment, Inc. (formerly Western Publishing Group,
Inc.) Quarterly Report on Form 10-Q for the quarter ended May 4, 1996, and
incorporated herein by reference, states that they did not audit and they do
not express an opinion on that interim financial information. Accordingly, the
degree of reliance on their report on such information should be restricted
considering the limited nature of the review procedures applied. Ernst & Young 
LLP are not subject to the liability provisions of Section 11 of the
Securities Act for their report on the unaudited interim financial information
because that report is not a "report" or a "part" of the Registration Statement
prepared or certified by the auditors within the meaning of Sections 7 and 11
of the Securities Act.
    

         The consolidated financial statements of BVE, L.P. as of December 31,
1995 and 1994, and for the year ended December 31, 1995 and for the period from
inception (August 1, 1994) through December 31, 1994, and the financial
statements of Palladium Limited Partnership for

                                      75
<PAGE>

the seven months in the period ended July 31, 1994, have been audited by 
Ernst & Young LLP, independent auditors, as set forth in their reports 
thereon and incorporated herein by reference in the Registration Statement. 
Such financial statements are incorporated herein by reference in reliance 
upon such reports given upon the authority of such firm as experts in 
accounting and auditing.

                                      76
<PAGE>

NO DEALER, SALESPERSON OR OTHER INDIVIDUAL HAS BEEN AUTHORIZED TO GIVE ANY
INFORMATION OR TO MAKE ANY REPRESENTATIONS OTHER THAN THOSE CONTAINED IN THIS
PROSPECTUS IN CONNECTION WITH THE OFFERING MADE BY THIS PROSPECTUS. IF GIVEN OR
MADE, SUCH INFORMATION OR REPRESENTATIONS MUST NOT BE RELIED UPON AS HAVING
BEEN AUTHORIZED BY GOLDEN BOOKS FINANCING TRUST, GOLDEN BOOKS FAMILY
ENTERTAINMENT, INC., GOLDEN BOOKS PUBLISHING COMPANY, INC. OR ANY OF THEIR
AGENTS. THIS PROSPECTUS DOES NOT CONSTITUTE AN OFFER TO SELL, OR A SOLICITATION
OF AN OFFER TO BUY, ANY OF THE SECURITIES OFFERED HEREBY IN ANY JURISDICTION
WHERE, OR TO ANY PERSON TO WHOM, IT IS UNLAWFUL TO MAKE SUCH OFFER OR
SOLICITATION. NEITHER THE DELIVERY OF THIS PROSPECTUS NOR ANY SALE MADE
HEREUNDER SHALL, UNDER ANY CIRCUMSTANCES, CREATE AN IMPLICATION THAT THERE HAS
NOT BEEN ANY CHANGE IN THE FACTS SET FORTH IN THIS PROSPECTUS OR IN THE AFFAIRS
OF GOLDEN BOOKS FINANCING TRUST, GOLDEN BOOKS FAMILY ENTERTAINMENT, INC. OR
GOLDEN BOOKS PUBLISHING COMPANY, INC. SINCE THE DATE HEREOF.
                                                                               
                               TABLE OF CONTENTS
                               -----------------
Available Information..................................................5
Incorporation of Certain Documents by Reference........................6
Special Note Regarding Forward-Looking
Statements.............................................................7
Risk Factors...........................................................8       
The Company...........................................................20
Golden Books Financing Trust..........................................21
Accounting Treatment..................................................22
Use of Proceeds.......................................................22
Ratio of Earnings to Combined Fixed Charges
and Preferred Stock Dividends.........................................23
Description of the Preferred Securities...............................24
Description of the Guarantee..........................................46
Description of the Convertible Debentures.............................49
Effect of Obligations Under the Convertible
Debentures and the Guarantee..........................................59
Description of Capital Stock..........................................61
Taxation..............................................................65
ERISA Considerations..................................................70
Selling Holders.......................................................71
Plan of Distribution..................................................73
Legal Matters.........................................................75
Experts...............................................................75



                              2,300,000 PREFERRED
                                   SECURITIES
                                                              
                                                              
                                  GOLDEN BOOKS
                                FINANCING TRUST
                                                              
                            8-3/4% CONVERTIBLE TRUST
                              ORIGINATED PREFERRED
                    SECURITIES SM ("CONVERTIBLE TOPRS SM"),
                            GUARANTEED TO THE EXTENT
                               SET FORTH HEREIN,
                              AND CONVERTIBLE INTO
                                COMMON STOCK OF,
                                                              


                              GOLDEN BOOKS FAMILY
                              ENTERTAINMENT, INC.
                                                              
                                                              
                                                              
                                                              
                                   PROSPECTUS
                                                              


<PAGE>

                                    PART II

                     INFORMATION NOT REQUIRED IN PROSPECTUS


ITEM 14. OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION.

         The estimated expenses in connection with the distribution of the
securities being registered hereunder, other than underwriting discounts and
commissions, are:

   
         Securities and Exchange Commission
              registration filing fee...........................  $   39,730.00
         Blue Sky qualification fees and
              expenses, including legal fee.....................           0.00
         Printing and engraving expenses........................      10,000.00
         Transfer agent and trustee fees and expenses...........           0.00
         Accounting fees and expenses...........................      50,000.00
         Legal fees and expenses................................      75,000.00
         Miscellaneous .........................................      10,000.00
         Total..................................................  $  184,730.00
    


ITEM 15. INDEMNIFICATION OF DIRECTORS AND OFFICERS OF THE COMPANY.

         The Company's Certificate of Incorporation and Bylaws provide that the
Company will indemnify and advance litigation expenses to the fullest extent
permitted by Section 145 of the General Corporation Law of Delaware, as amended
from time to time (the "GCL"), to each person who is or was an officer or
director of the Company and is or was a party or is threatened to be made a
party to any action, suit or proceeding by reason of the fact that such officer
or director is or was a director, officer, employee or agent of the Company, or
is or was serving at the request of the Company as a director, officer,
employee or agent of another corporation, partnership, joint venture, trust or
other enterprise. Section 145 of the GCL provides as follows:

         "(a) A corporation may indemnify any person who was or is a party or
is threatened to be made a party to any threatened, pending or completed
action, suit or proceeding, whether civil, criminal, administrative or
investigative (other than an action by or in the right of the corporation) by
reason of the fact that he is or was a director, officer, employee or agent of
the corporation, or is or was serving at the request of the corporation as a
director, officer, employee or agent of another corporation, partnership, joint
venture, trust other enterprise, against expenses (including attorneys' fees),
judgments, fines and amounts paid in settlement actually and reasonably
incurred by him in connection with such action, suit or proceeding if he acted
in good faith and in a manner he reasonably believed to be in or not opposed to
the best interests of the corporation, and, with respect to any criminal action
or proceeding, had no reasonable cause to believe his conduct was unlawful. The
termination of any action, suit or

                                     II-1
<PAGE>

proceeding by judgment, order, settlement, conviction, or upon a plea of nolo
contendere or its equivalent, shall not, of itself, create a presumption that
the person did not act in good faith and in a manner which he reasonably
believed to be in or not opposed to the best interests of the corporation, and,
with respect to any criminal action or proceeding, had reasonable cause to
believe that his conduct was unlawful.

         (b) A corporation may indemnify any person who was or is a party or is
threatened to be made a party to any threatened, pending or completed action or
suit by or in the right of the corporation to procure a judgment in its favor
by reason of the fact that he is or was a director, officer, employee or agent
of the corporation, or is or was serving at the request of the corporation as a
director, officer, employee or agent of another corporation, partnership, joint
venture, trust or other enterprise against expenses (including attorneys' fees)
actually and reasonably incurred by him in connection with the defense or
settlement of such action or suit if he acted in good faith and in a manner he
reasonably believed to be in or not opposed to the best interests of the
corporation and except that no indemnification shall be made in respect of any
claim, issue or matter as to which such person shall have been adjudged to be
liable to the corporation unless and only to the extent that the Court of
Chancery or the court in which such action or suit was brought shall determine
upon application that, despite the adjudication of liability but in view of all
the circumstances of the case, such person is fairly and reasonably entitled to
indemnity for such expenses which the Court of Chancery or such other court
shall deem proper.

         (c) To the extent that a director, officer, employee or agent of a
corporation has been successful on the merits or otherwise in defense of any
action, suit or proceeding referred to in subsections (a) and (b) of this
section, or in defense of any claim, issue or matter therein, he shall be
indemnified against expenses (including attorneys' fees) actually and
reasonably incurred by him in connection therewith.

         (d) Any indemnification under subsections (a) and (b) of this section
(unless ordered by a court) shall be made by the corporation only as authorized
in the specific case upon a determination that indemnification of the director,
officer, employee or agent is proper in the circumstances because he has met
the applicable standard of conduct set forth in subsections (a) and (b). Such
determination shall be made (1) by a majority vote of the board of directors
who are not parties to such action, suit or proceeding, even though less than a
quorum, or (2) if there are no such directors, or if such directors so direct,
by independent legal counsel in a written opinion, or (3) by the stockholders.

         (e) Expenses (including attorneys' fees) incurred by an officer or
director in defending any civil, criminal, administrative, or investigative
action, suit or proceeding may be paid by the corporation in advance of the
final disposition of such action, suit or proceeding upon receipt of an
undertaking by or on behalf of such director or officer to repay such amount if
it shall ultimately be determined that he is not entitled to be indemnified by
the corporation as authorized in this section. Such expenses (including
attorneys' fees) incurred by other employees

                                     II-2
<PAGE>

and agents may be so paid upon such terms and conditions, if any, as the board
of directors deems appropriate.

         (f) The indemnification and advancement of expenses provided by, or
granted pursuant to, the other subsections of this section shall not be deemed
exclusive of any other rights to which those seeking indemnification or
advancement of expenses may be entitled under any bylaw, agreement, vote of
stockholders or disinterested directors or otherwise, both as to action in his
official capacity and as to action in another capacity while holding such
office.

         (g) A corporation shall have power to purchase and maintain insurance
on behalf of any person who is or was a director, officer, employee or agent of
the corporation, or is or was serving at the request of the corporation as a
director, officer, employee or agent of another corporation, partnership, joint
venture, trust or other enterprise against any liability asserted against him
and incurred by him in any such capacity, or arising out of his status as such,
whether or not the corporation would have the power to indemnify him against
such liability under this section.

         (h) For purposes of this section, references to "the corporation"
shall include, in addition to the resulting corporation, any constituent
corporation (including any constituent of a constituent) absorbed in a
consolidation or merger which, if its separate existence had continued, would
have had power and authority to indemnify its directors, officers, and
employees or agents, so that any person who is or was a director, officer,
employee or agent of such constituent corporation, or is or was serving at the
request of such constituent corporation as a director, officer, employee or
agent of another corporation, partnership, joint venture, trust or other
enterprise, shall stand in the same position under this section with respect to
the resulting or surviving corporation as he would have with respect to such
constituent corporation if its separate existence had continued.

         (i) For purposes of this section, references to "other enterprises"
shall include employee benefit plans; references to "fines" shall include any
excise taxes assessed on a person with respect to an employee benefit plan; and
references to "serving at the request of the corporation" shall include any
service as a director, officer, employee or agent of the corporation which
imposes duties on, or involves services by, such director, officer, employee,
or agent with respect to an employee benefit plan, its participants, or
beneficiaries; and a person who acted in good faith and in a manner he
reasonably believed to be in the interest of the participants and beneficiaries
of an employee benefit plan shall be deemed to have acted in a manner "not
opposed to the best interests of the corporation" as referred to in this
section.

         (j) The indemnification and advancement of expenses provided by, or
granted pursuant to, this section shall, unless otherwise provided when
authorized or ratified, continue as to a person who has ceased to be a
director, officer, employee or agent and shall inure to the benefit of the
heirs, executors and administrators of such a person.

                                     II-3
<PAGE>

         (k) The Court of Chancery is hereby vested with exclusive jurisdiction
to hear and determine all actions for advancement of expenses or
indemnification brought under this section or under any bylaw, agreement, vote
of stockholders or disinterested directors, or otherwise. The Court of Chancery
may summarily determine a corporation's obligation to advance expenses
(including attorneys' fees)."

         The Company maintains directors' and officers' liability insurance.

         Section 10.2 of the Amended and Restated Declaration of the Trust (the
"Declaration") provides as follows:

         "(a) No Trustee, affiliate of any Trustee, or any officers, directors,
shareholders, members, partners, employees, representatives or agent of any
Trustee, or any employee or agent of the Trust or its affiliates (each an
"Indemnified Person") shall be liable, responsible or accountable in damages or
otherwise to the Trust or any officer, director, shareholder, partner, member,
representative, employee or agent of the Trust or its affiliates or any holder
of Preferred Securities for any loss, damage or claim incurred by reason of any
act or omission performed or omitted by such Indemnified Person in good faith
on behalf of the Trust and in a manner such Indemnified Person reasonably
believed to be within the scope of the authority conferred on such Indemnified
Person by the Declaration or by law, except that an Indemnified Person shall be
liable for any such loss, damage or claim incurred by reason of such
Indemnified Person's negligence (or, in the case of the Property Trustee,
negligence) or willful misconduct with respect to such acts or omissions.

         (b) An Indemnified Person shall be fully protected in relying in good
faith upon the records of the Trust upon such information, opinions, reports or
statements presented to the Trust by any Person as to matters the Indemnified
Person reasonably believes are within such other Person's professional or
expert competence and who has been selected with reasonable care by or on
behalf of the Trust, including information, opinions, reports or statements as
to the value and amount of the assets, liabilities, profits, losses, or any
other facts pertinent to the existence and amount of assets from which
Distributions to Holders of Securities might properly be paid."

         Section 10.4 of the Declaration provides as follows:

         "(a) (i) The Company and Golden Books Publishing shall indemnify, to
the full extent permitted by law, any Indemnified Person who was or is a party
or is threatened to be made a party to any threatened, pending or completed
action, suit or proceeding, whether civil, criminal, administrative or
investigative (other than an action by or in the right of the Trust) by reason
of the fact that he is or was a Company Indemnified Person against expenses
(including attorney's fees), judgments, fines and amount paid in settlement
actually and reasonably incurred by him in connection with such action, suit or
proceeding if he acted in good faith and in a matter he reasonably believed to
be in or not opposed to the best interests of the Trust, and, with respect to
any criminal action or proceeding, had no reasonable cause to believe his
conduct was unlawful. The termination of any action, suit or proceeding by
judgment, order, settlement,

                                     II-4
<PAGE>

conviction, or upon a plea of nolo contendere or its equivalent, shall not, of
itself, create a presumption that the Company Indemnified Person did not act in
good faith and in a manner which he reasonably believed to be in or not opposed
to the best interests of the Trust, and, with respect to any criminal action or
proceeding, had reasonable cause to believe that his conduct was unlawful.

              (ii) The Debenture Issuers shall indemnify, to the full extent
         permitted by law, any Company Indemnified Person who was or is a party
         or is threatened to be made a party to any threatened, pending or
         completed action or suit by or in the right of the Trust to procure a
         judgment in its favor by reason of the fact that he is or was a
         Company Indemnified Person against expenses (including attorneys'
         fees) actually and reasonably incurred by him in connection with the
         defense or settlement of such action or suit if he acted in good faith
         and in a manner he reasonably believed to be in or not opposed to the
         best interests of the Trust and except that no such indemnification
         shall be made in respect of any claim, issue or matter as to which
         such Company Indemnified Person shall have been adjudged to be liable
         to the Trust unless and only to the extent that the Court of Chancery
         of Delaware or the court in which such action or suit was brought
         shall determine upon application that, despite the adjudication of
         liability but in view of all the circumstances of the case, such
         person is fairly and reasonably entitled to indemnity for such
         expenses which such Court of Chancery or such other court shall deem
         proper.

              (iii) To the extent that a Company Indemnified Person shall be
         successful on the merits or otherwise (including dismissal of an
         action without prejudice or the settlement of an action without
         admission of liability) in defense of any action, suit or proceeding
         referred to in paragraphs (i) and (ii) of this Section 10.4(a), or in
         defense of any claim, issue or matter therein, he shall be
         indemnified, to the full extent permitted by law, against expenses
         (including attorney's fees) actually and reasonably incurred by him in
         connection therewith.

              (iv) Any indemnification under paragraphs (i) and (ii) of this
         Section 10.4 (a) (unless ordered by a court) shall be made by the
         Debenture Issuers only as authorized in the specific case upon a
         determination that indemnification of the Company Indemnified Person
         is proper in the circumstances because he has met the applicable
         standard of conduct set forth in paragraphs (i) and (ii). Such
         determination shall be made (1) by the Regular Trustees by a majority
         vote of a quorum consisting of such Regular Trustees who were not
         parties to such action, suit or proceeding, (2) if such a quorum is
         not obtainable, or even if obtainable, if a quorum of disinterested
         Regular Trustees so directs, by independent legal counsel in a written
         opinion, or (3) by the Common Security Holder of the Trust.

                                     II-5
<PAGE>

              (v) Expenses (including attorneys' fees) incurred by a Company
         Indemnified Person in defending a civil, criminal, administrative or
         investigative action, suit or proceeding referred to in paragraphs (i)
         and (ii) of this Section 10.4 (a) shall be paid by the Debenture
         Issuers in advance of the final disposition of such action, suit or
         proceeding upon receipt of an undertaking by or on behalf of such
         Company Indemnified Person to repay such amount if it shall ultimately
         be determined that he is not entitled to be indemnified by the
         Debenture Issuers as authorized in this Section 10.4 (a).
         Notwithstanding the foregoing, no advance shall be made by the
         Debenture Issuers if a determination is reasonably and promptly made
         (i) by the Regular Trustees by a majority vote of quorum of
         disinterested Regular Trustees, (ii) if such a quorum is not
         obtainable, or, even if obtainable, if a quorum of disinterested
         Regular Trustees so directs, by independent legal counsel in a written
         opinion or (iii) the Common Security Holder of the Trust, that, based
         upon the facts known to the Regular Trustees, counsel or the Common
         Security Holder at the Time such determination is made, such Company
         Indemnified Person acted in bad faith or in a manner that such person
         did not believe to be in or not opposed to the best interests of the
         Trust, or, with respect to any criminal proceeding, that such Company
         Indemnified Person believed or had reasonable cause to believe his
         conduct was unlawful. In no event shall any advance be made in
         instances where the Regular Trustees, independent legal counsel or
         Common Security Holder reasonably determine that such person
         deliberately breached his duty to the Trust or its Common or Preferred
         Security Holders.

              (vi) The indemnification and advancement of expenses provided by,
         or granted pursuant to, the other paragraphs of this Section 10.4 (a)
         shall not be deemed exclusive of any other rights to which those
         seeking indemnification and advancement of expenses may be entitled
         under any agreement, vote of stockholders or disinterested directors
         of the Debenture Issuers or Preferred Security Holders of the Trust or
         otherwise, both as to action in his official capacity and as to action
         in another capacity while holding such office. All rights to
         indemnification under this Section 10.4 (a) shall be deemed to be
         provided by a contract between the Debenture Issuers and each Company
         Indemnified Person who serves in such capacity at any time while this
         Section 10.4 (a) is in effect. Any repeal or modification of this
         Section 10.4 (a) shall not adversely affect any rights or obligations
         then existing.

              (vii) The Debenture Issuers or the Trust may purchase and
         maintain insurance on behalf of any person who is or was a Company
         Indemnified Person against any liability asserted against him and
         incurred by him in any such capacity, or arising out of his status as
         such, whether or not the Debenture Issuers would have the power to
         indemnify him against such liability under the provisions of this
         Section 10.4 (a).

                                     II-6
<PAGE>

              (viii) For purpose of this Section 10.4 (a), references to the
         "the Trust" shall include, in addition to the resulting or surviving
         entity, any constituent entity (including any constituent of a
         constituent) absorbed in a consolidation or merger, so that any person
         who is or was a director, trustee, officer or employee of such
         constituent entity, or is or was serving at the request of such
         constituent entity as a director, trustee, officer, employee or agent
         of another entity, shall stand in the same position under the
         provisions of this Section 10.4 (a) with respect to the resulting or
         surviving entity as he would have with respect to such constituent
         entity if its separate existence had continued.

              (ix) The indemnification and advancement of expenses provided by,
         or granted pursuant to, this Section 10.4 (a) shall, unless otherwise
         provided when authorized or ratified, continue as to a person who has
         ceased to be a Company Indemnified Person and shall inure to the
         benefit of the heirs, executors and administrators of such a person.

         (b) The Debenture Issuers agree to indemnify the (i) Property Trustee,
(ii) the Delaware Trustee, (iii) any Affiliate of the Property Trustee and the
Delaware Trustee, and (iv) any officers, directors, shareholders, members,
partners, employees, representatives, custodians, nominees or agents of the
Property Trustee and the Delaware Trustee (each of the Persons in (i) through
(iv) being referred to as a "Fiduciary Indemnified Person") for, and to hold
each Fiduciary Indemnified Person harmless against, any and all loss, liability
or expense including taxes (other than taxes based on the income of such
Fiduciary Indemnified Person) incurred without negligence or bad faith on it
part, arising out of or in connection with the acceptance or administration or
the trust or trusts hereunder, including the costs and expenses (including
reasonable legal fees and expenses) of defending itself against or
investigating any claim or liability in connection with the exercise or
performance of any of its powers or duties hereunder. The obligation to
indemnify as set forth in this Section 10.4 (b) shall survive the satisfaction
and discharge of this Declaration."


ITEM 16. EXHIBITS.


    EXHIBIT NUMBER                               DESCRIPTION
    --------------                               -----------

   
         *4.1           Certificate of Trust of Golden Books Financing Trust.
    

          4.2           Amended and Restated Declaration of Trust of Golden
                        Books Financing Trust, dated as of August 20, 1996,
                        among Golden Books Family Entertainment, Inc., as
                        Sponsor, The Bank of New York, as Property Trustee, The
                        Bank of New York (Delaware), as Delaware Trustee and
                        Willa M. Perlman and Philip E. Rowley, as

                                     II-7
<PAGE>

                        Trustees (Incorporated by reference to Exhibit 10.1 of
                        the Form 10-Q of Golden Books Family Entertainment,
                        Inc. for the quarterly period ended August 3, 1996).

          4.3           Indenture for the 8-3/4% Convertible Debentures, dated
                        as of August 20, 1996, among Golden Books Family
                        Entertainment, Inc., Golden Books Publishing Company,
                        Inc. and The Bank of New York, as Indenture Trustee
                        (Incorporated by reference to Exhibit 10.2 of the Form
                        10-Q of Golden Books Family Entertainment, Inc. for the
                        quarterly period ended August 3, 1996).

          4.4           Form of 8-3/4% Preferred Securities (included in
                        Exhibit A-1 to Exhibit 4.2 above).

          4.5           Form of 8-3/4% Convertible Debentures (included in
                        Exhibit A to Exhibit 4.3 above).

          4.6           Preferred Securities Guarantee Agreement, dated as of
                        August 20, 1996, between Golden Books Family
                        Entertainment, Inc., as Guarantor, and The Bank of New
                        York, as Guarantee Trustee (Incorporated by reference
                        to Exhibit 10.3 of the Form 10-Q of Golden Books Family
                        Entertainment, Inc. for the quarterly period ended
                        August 3, 1996).

   
          5.1           Opinion of Skadden, Arps, Slate, Meagher & Flom,
                        special counsel to Golden Books Family Entertainment,
                        Inc., Golden Books Publishing Company, Inc. and Golden
                        Books Financing Trust, as to the legality of the
                        Preferred Securities being registered hereby.

          5.2           Opinion of Schulte Roth & Zabel LLP, special counsel to
                        Golden Books Family Entertainment, Inc., Golden Books
                        Publishing Company, Inc. and Golden Books Financing
                        Trust, as to the legality of the Common Stock,
                        Convertible Debentures and Guarantee being registered
                        hereby.

          8.1           Opinion of Skadden, Arps, Slate, Meagher & Flom,
                        special United States tax counsel to Golden Books
                        Family Entertainment, Inc. and Golden Books Financing
                        Trust, as to certain tax matters.
    

         10.1           Registration Rights Agreement, dated August 20, 1996,
                        between Golden Books Financing Trust and Merrill Lynch
                        & Co., as Representative of the Initial Purchasers
                        (Incorporated by reference

                                     II-8
<PAGE>

                        to Exhibit 10.4 of the Form 10-Q of Golden Books Family
                        Entertainment, Inc. for the quarterly period ended
                        August 3, 1996).

         12.1           Ratio of Earnings to Combined Fixed Charges and
                        Preferred Stock Dividends of Golden Books Family
                        Entertainment, Inc.

         15.1           Letter from Deloitte & Touche LLP re: Unaudited Interim
                        Financial Information.

         15.2           Letter from Ernst & Young LLP re: Unaudited Interim
                        Financial Information.

   
         23.1           Consent of Skadden, Arps, Slate, Meagher & Flom
                        (included in Exhibits 5.1 and 8.1).

         23.2           Consent of Schulte Roth & Zabel LLP (included in
                        Exhibit 5.2).
    

         23.3           Consent of Deloitte & Touche LLP.

         23.4           Consent of Ernst & Young LLP.

   
        *25.1           Form T-1 Statement of Eligibility under the Trust
                        Indenture Act of 1939, as amended, of The Bank of New
                        York, as Indenture Trustee under the 8-3/4% Convertible
                        Debenture Indenture.

        *25.2           Form T-1 Statement of Eligibility under the Trust
                        Indenture Act of 1939, as amended, of The Bank of New
                        York, as Property Trustee under the Amended and
                        Restated Declaration of Trust.

        *25.3           Form T-1 Statement of Eligibility under the Trust
                        Indenture Act of 1939, as amended, of The Bank of New
                        York, as Guarantee Trustee under the Guarantee.

*  Previously filed.
    


ITEM 17. UNDERTAKINGS.

    (a)  The undersigned registrant hereby undertakes:

    (1)  To file, during any period in which offers or sales are being made, a
post-effective amendment to this registration statement:


                                     II-9
<PAGE>

              (i) To include any prospectus required by section 10(a)(3) of the
         Securities Act of 1933;

              (ii) To reflect in the prospectus any facts or events arising
         after the effective date of the registration statement (or the most
         recent post-effective amendment thereof) which, individually or in the
         aggregate, represent a fundamental change in the information set forth
         in this registration statement.

              (iii) To include any material information with respect to the
         plan of distribution not previously disclosed in this registration
         statement or any material change to such information in this
         registration statement;

provided, however, that paragraphs (a)(1)(i) and (a)(1)(ii) do not apply if the
information required to be included in a post-effective amendment by those
paragraphs is contained in periodic reports filed with or furnished to the
Commission by the registrant pursuant to section 13 or section 15(d) of the
Securities Exchange Act of 1934 that are incorporated by reference in this
registration statement.

         (2) That, for the purpose of determining any liability under the
Securities Act of 1933, each such post-effective amendment shall be deemed to
be a new registration statement relating to the securities offered therein, and
the offering of such securities at that time shall be deemed to be the initial
bona fide offering thereof.

         (3) To remove from registration by means of a post-effective amendment
any of the securities being registered which remain unsold at the termination
of the offering.

         (b) The undersigned registrant hereby undertakes that, for purposes of
determining any liability under the Securities Act of 1933, each filing of the
registrant's annual report pursuant to section 13(a) or section 15(d) of the
Securities Exchange Act of 1934 (and, where applicable, each filing of an
employee benefit plan's annual report pursuant to section 15(d) of the
Securities Exchange Act of 1934) that is incorporated by reference in the
registration statement shall be deemed to be a new registration statement
relating to the securities offered therein, and the offering of such securities
at that time shall be deemed to be the initial bona fide offering thereof.

         (c) Insofar as the indemnification for liabilities arising under the
Securities Act of 1933 may be permitted to directors, officers and controlling
persons of the registrant pursuant to the foregoing provisions or otherwise,
the registrant has been advised that, in the opinion of the Securities and
Exchange Commission, such indemnification is against public policy as expressed
in the Securities Act of 1933 and is, therefore, unenforceable. In the event
that a claim for indemnification against such liabilities (other than the
payment by the registrant of expenses incurred or paid by a director, officer
or controlling person of the registrant in the successful defense of any
action, suit or proceeding) is asserted by such director, officer or
controlling person in connection with the securities being registered, the
registrant will, unless in the opinion

                                     II-10
<PAGE>

of its counsel the matter has been settled by controlling precedent, submit to
a court of appropriate jurisdiction the question whether such indemnification
by it is against public policy as expressed in the Securities Act of 1033 and
will be governed by the final adjudication of such issue.

         (d) The undersigned registrant hereby undertakes that:

         (1) For purposes of determining any liability under the Securities Act
of 1933, the information omitted from the form of prospectus filed as part of
this registration statement in reliance upon Rule 430A and contained in a form
of prospectus filed by the registrant pursuant to Rule 424(b)(1) or (4) or
497(h) under the Securities Act shall be deemed to be part of this registration
statement as of the time it was declared effective.

         (2) For the purpose of determining any liability under the Securities
Act of 1933, each post-effective amendment that contains a form of prospectus
shall be deemed to be a new registration statement relating to the securities
offered therein, and the offering of such securities at that time shall be
deemed to be the initial bona fide offering thereof.

                                     II-11
<PAGE>

                                   SIGNATURES

   
         Pursuant to the requirements of the Securities Act of 1933, the
Registrant certifies that it has reasonable grounds to believe that it meets
all of the requirements for filing on Form S-3 and has duly caused this
Registration Statement to be signed on its behalf by the undersigned, thereunto
duly authorized, in the City of New York, State of New York, on January 8, 1997.
    

                                            GOLDEN BOOK FINANCING TRUST

                                            By:  /s/ Philip E. Rowley
                                                 Name:  Philip E. Rowley
                                                 Title: Regular Trustee

                                            By:  /s/ Willa M. Perlman
                                                 Name:  Willa M. Perlman
                                                 Title: Regular Trustee

                                     II-12
<PAGE>

                                   SIGNATURES

   
         Pursuant to the requirements of the Securities Act of 1933, the
registrant has duly caused this Registration Statement to be signed on its
behalf by the undersigned, thereunto duly authorized, in the city of New York,
State of New York, on January 8, 1997.
    

                             GOLDEN BOOKS FAMILY ENTERTAINMENT, INC.

                             By:  /s/ Richard E. Snyder
                                  ---------------------
                                  Name:  Richard E. Snyder
                                  Title: Chairman of the Board of Directors
                                         and Chief Executive Officer

         Pursuant to the requirements of the Securities Act of 1933, this
Registration Statement has been signed by the following persons in the
capacities and on the dates indicated.

   
<TABLE>
<CAPTION>
         Signature                             Title                              Date
         ---------                             -----                              ----
<S>                                    <C>                                   <C>
/s/ Richard E. Snyder                  Chairman of the Board and             January 8, 1997
- -----------------------------          Chief Executive Officer
Richard E. Snyder            

/s/ Philip E. Rowley                   Executive Vice President and          January 8, 1997
- -----------------------------          Chief Financial Officer 
Philip E. Rowley                       (principal financial and
                                       accounting officer)    

/s/ Eric Ellenbogen                    Executive Vice President and          January 8, 1997
- -----------------------------          Director
Eric Ellenbogen              

/s/ Shahara Ahmad-Llewellyn            Director                              January 8, 1997
- -----------------------------
Shahara Ahmad-Llewellyn

                                       Director
- -----------------------------
Barry Diller

/s/ James A. Eskridge                  Director                              January 8, 1997
- -----------------------------
James A. Eskridge

/s/ Linda L. Janklow                   Director                              January 8, 1997
- -----------------------------
Linda L. Janklow

/s/ Lorne Michaels                     Director                              January 8, 1997
- -----------------------------
Lorne Michaels

/s/ Marshall Rose                      Director                              January 8, 1997
- -----------------------------
Marshall Rose

/s/ David A. Tanner                    Director                              January 8, 1997
- -----------------------------
David A. Tanner

/s/ H. Brian Thompson                  Director                              January 8, 1997
- -----------------------------
H. Brian Thompson

                                     II-13
<PAGE>


/s/ John L. Vogelstein                 Director                              January 8, 1997
- -----------------------------
John L. Vogelstein
</TABLE>
    


                                     II-14
<PAGE>

                                   SIGNATURES

   
         Pursuant to the requirements of the Securities Act of 1933, the
registrant has duly caused this Registration Statement to be signed on its
behalf by the undersigned, thereunto duly authorized, in the city of New York,
State of New York, on January 8, 1997.
    

                             GOLDEN BOOKS PUBLISHING COMPANY, INC.

                             By:  /s/ Richard E. Snyder
                                  ---------------------
                                  Name:  Richard E. Snyder
                                  Title: Chairman of the Board of Directors,
                                         President and Chief Executive Officer

         Pursuant to the requirements of the Securities Act of 1933, this
Registration Statement has been signed by the following persons in the
capacities and on the dates indicated.

   
       Signature                       Title                       Date
       ---------                       -----                       ----
/s/ Richard E. Snyder          Chairman of the Board,         January 8, 1997
- -------------------------      President and Chief 
Richard E. Snyder              Executive Officer   
                         

/s/ Philip E. Rowley           Director and Chief             January 8, 1997
- -------------------------      Operating Officer       
Philip E. Rowley               (principal financial and
                               accounting officer)     


/s/ Eric Ellenbogen            Director                       January 8, 1997
- -------------------------
Eric Ellenbogen
    

                                     II-15
<PAGE>

                                 EXHIBIT INDEX


EXHIBIT NUMBER                                   DESCRIPTION
- --------------                                   -----------

   
     *4.1          Certificate of Trust of Golden Books Financing Trust.
    

      4.2          Amended and Restated Declaration of Trust of Golden Books
                   Financing Trust, dated as of August 20, 1996, among Golden
                   Books Family Entertainment, Inc., as Sponsor, The Bank of
                   New York, as Property Trustee, The Bank of New York
                   (Delaware), as Delaware Trustee and Willa M. Perlman and
                   Philip E. Rowley, as Trustees (Incorporated by reference to
                   Exhibit 10.1 of the Form 10-Q of Golden Books Family
                   Entertainment, Inc. for the quarterly period ended August 3,
                   1996).

      4.3          Indenture for the 8-3/4% Convertible Debentures, dated as of
                   August 20, 1996, among Golden Books Family Entertainment,
                   Inc., Golden Books Publishing Company, Inc. and The Bank of
                   New York, as Indenture Trustee (Incorporated by reference to
                   Exhibit 10.2 of the Form 10-Q of Golden Books Family
                   Entertainment, Inc. for the quarterly period ended August 3,
                   1996).

      4.4          Form of 8-3/4% Preferred Securities (included in Exhibit A-1
                   to Exhibit 4.2 above).

      4.5          Form of 8-3/4% Convertible Debentures (included in Exhibit A
                   to Exhibit 4.3 above).

      4.6          Preferred Securities Guarantee Agreement, dated as of August
                   20, 1996, between Golden Books Family Entertainment, Inc.,
                   as Guarantor, and The Bank of New York, as Guarantee Trustee
                   (Incorporated by reference to Exhibit 10.3 of the Form 10-Q
                   of Golden Books Family Entertainment, Inc. for the quarterly
                   period ended August 3, 1996).

   
      5.1          Opinion of Skadden, Arps, Slate, Meagher & Flom, special
                   counsel to Golden Books Family Entertainment, Inc., Golden
                   Books Publishing Company, Inc. and Golden Books Financing
                   Trust, as to the legality of the Preferred Securities being
                   registered

<PAGE>

                   hereby.

      5.2          Opinion of Schulte Roth & Zabel LLP, special counsel to
                   Golden Books Family Entertainment, Inc., Golden Books
                   Publishing Company, Inc. and Golden Books Financing Trust,
                   as to the legality of the Common Stock, Convertible
                   Debentures and Guarantee being registered hereby.

      8.1          Opinion of Skadden, Arps, Slate, Meagher & Flom, special
                   United States tax counsel to Golden Books Family
                   Entertainment, Inc. and Golden Books Financing Trust, as to
                   certain tax matters.
    

     10.1          Registration Rights Agreement, dated August 20, 1996,
                   between Golden Books Financing Trust and Merrill Lynch &
                   Co., as Representative of the Initial Purchasers
                   (Incorporated by reference to Exhibit 10.4 of the Form 10-Q
                   of Golden Books Family Entertainment, Inc. for the quarterly
                   period ended August 3, 1996).

     12.1          Ratio of Earnings to Combined Fixed Charges and Preferred
                   Stock Dividends of Golden Books Family Entertainment, Inc.

     15.1          Letter from Deloitte & Touche LLP re: Unaudited Interim
                   Financial Information.

     15.2          Letter from Ernst & Young LLP re: Unaudited Interim
                   Financial Information.

   
     23.1          Consent of Skadden, Arps, Slate, Meagher & Flom (included in
                   Exhibits 5.1 and 8.1).

     23.2          Consent of Schulte Roth & Zabel LLP (included in Exhibit
                   5.2).
    

     23.3          Consent of Deloitte & Touche LLP.

     23.4          Consent of Ernst & Young LLP.

   
    *25.1          Form T-1 Statement of Eligibility under the Trust Indenture
                   Act of 1939, as amended, of The Bank of New York, as
                   Indenture Trustee under the 8-3/4% Convertible Debenture
                   Indenture.

    *25.2          Form T-1 Statement of Eligibility under the Trust Indenture
                   Act of 1939, as amended, of The Bank of New York, as
                   Property Trustee under the Amended and Restated Declaration
                   of Trust.

<PAGE>

    *25.3          Form T-1 Statement of Eligibility under the Trust Indenture
                   Act of 1939, as amended, of The Bank of New York, as
                   Guarantee Trustee under the Guarantee.


*  Previously filed.
    



<PAGE>

                                                                    Exhibit 5.1
                                                                    -----------


                                                               January 8, 1997




Golden Books Financing Trust
         c/o Golden Books Family Entertainment, Inc.
850 Third Avenue
New York, New York  10022

                  Re:      Golden Books Family Entertainment, Inc.
                           Golden Books Publishing Company, Inc.
                           Golden Books Financing Trust
                           Registration Statement on Form S-3
                           (Registration No. 333-14335)
 
Ladies and Gentlemen:

                  We have acted as special Delaware counsel to Golden Books
Financing Trust, a statutory business trust created under the Business Trust
Act of the State of Delaware (Del. Code Ann., tit. 12, ss.ss. 3801 et seq.)
(the "Trust"), in connection with the preparation of the Registration Statement
on Form S-3 filed by Golden Books Family Entertainment, Inc., a Delaware
corporation (the "Company"), Golden Books Publishing Company, Inc.
("Publishing") and the Trust for the registration under the Securities Act of
1933, as amended (the "Act"), of, among other securities, Convertible Trust
Originated Preferred Securities (the "Trust Preferred Securities") of the
Trust.

                  This opinion is being delivered in accordance with the
requirements of Item 601(b)(5) of Regulation S-K under the Act.

                  In connection with this opinion, we have examined originals
or copies, certified or otherwise identified to our satisfaction, of (i) the
Registration Statement on Form S-3 (Registration No. 333-14335) filed by the
Company, Publishing and the Trust with the Securities and Exchange Commission
(the "Commission") on October 17,1996 under the Act and Amendment No. 1 
thereto filed with the Commission on January 8, 1997; (ii) the Certificate 
of Trust of the Trust filed with the Secretary of State of the State of 
Delaware on August 13, 1996; (iii) the Amended and Restated Declaration of 
Trust of the Trust, dated August 20, 1996, (the "Declaration"), among the 
Company, as sponsor of the Trust, The Bank of New York (Delaware), as 
Delaware trustee, The Bank of New York, as property trustee, and 
Philip E. Rowley and Willa M. Perlman, as regular trustees



<PAGE>


Golden Books Financing Trust
January 8, 1997
Page 2



(including the designation of the terms of the Trust Preferred Securities
annexed thereto); (iv) specimen certificates for the Trust Preferred
Securities; and (v) the Purchase Agreement, dated August 14, 1996, among the
Company, Publishing, the Trust and Merrill Lynch & Co., Merrill Lynch, Pierce,
Fenner & Smith Incorporated, Donaldson, Lufkin & Jenrette Securities
Corporation and SBC Warburg Inc., a subsidiary of Swiss Bank Corporation, as
representatives for the Underwriters named in Schedule A thereto relating to,
among other things, the sale of the Trust Preferred Securities. We have also
examined originals or copies, certified or otherwise identified to our
satisfaction, of such other documents, certificates and records as we have
deemed necessary or appropriate as a basis for the opinions set forth herein.

                  In our examination, we have assumed the legal capacity of all
natural persons, the genuineness of all signatures, the authenticity of all
documents submitted to us as originals, the conformity to original documents of
all documents submitted to us as certified or photostatic copies and the
authenticity of the originals of such copies. In making our examination of
documents executed by parties other than the Trust, we have assumed that such
parties had the power, corporate or other, to enter into and perform all
obligations thereunder and have also assumed the due authorization by all
requisite action, corporate or other, and execution and delivery by such
parties of such documents and that such documents constitute valid and binding
obligations of such parties. As to any facts material to the opinions 
expressed herein which were not independently established or verified, we 
have relied upon oral or written statements and representations of officers, 
trustees and other representatives of the Company, Publishing, the Trust and 
others.

                  We do not express any opinion as to the laws of any
jurisdiction other than the Business Trust Act of the State of Delaware.

                  Based on and subject to the foregoing and to the other
assumptions, qualifications and limitations set forth herein, we are of the
opinion that the Trust Preferred Securities have been duly authorized for
issuance and have been validly issued and are fully paid and nonassessable,
representing undivided beneficial ownership interests in the assets of the
Trust, and the holders of such Preferred Securities are entitled to the same
limitation of personal liability extended to stockholders of private
corporations for profit organized under the Delaware General Corporation Law.
We bring to your attention, however, that the holders of Preferred Securities
may be obligated, pursuant to the Declaration, to (i) provide indemnity and/or
security in connection with and pay taxes or governmental charges arising from
transfers of Preferred Securities and (ii) provide security and indemnity in
connection with the requests of or directions to the Property Trustee to
exercise its rights and powers under the Declaration.

                  We hereby consent to the use of our name under the heading
"Legal Matters" in the prospectus which forms a part of the Registration
Statement. We also hereby consent to the filing 

        

<PAGE>


Golden Books Financing Trust
January 8, 1997
Page 3



of this opinion with the Commission as an exhibit to the Registration Statement.
In giving this consent, we do not thereby admit that we are within the category
of persons whose consent is required under Section 7 of the Act or the rules 
and regulations of the Commission promulgated thereunder. This opinion is ex-
pressed as of the date hereof unless otherwise expressly stated and we disclaim
any undertaking to advise you of any subsequent changes in the facts stated or
assumed herein or of any subsequent changes in applicable law.


                                            Very truly yours,

                                            /s/ Skadden, Arps, Slate,
                                            Meagher & Flom LLP

         



<PAGE>

   
                                                                    Exhibit 5.2
                                                                    -----------

                    [LETTERHEAD OF SCHULTE ROTH & ZABEL LLP]



                                            January 8, 1997



Golden Books Family Entertainment, Inc.
Golden Books Publishing Company, Inc.
Golden Books Financing Trust
850 Third Avenue
New York, New York 10022


Dear Sirs:

         We have acted as special counsel to Golden Books Family Entertainment,
Inc. (the "Corporation"), Golden Books Publishing Company, Inc. ("Publishing")
and Golden Books Financing Trust (the "Trust") in connection with the
Registration Statement on Form S-3 (as amended through the date hereof, the 
"Registration Statement"), filed with the Securities and Exchange Commission 
(the "Commission") under the Securities Act of 1933, as amended (the 
"Securities Act"), registering the 8-3/4% Convertible Trust Originated 
Preferred Securities (the "Preferred Securities"), which represent preferred 
undivided beneficial ownership interests in the assets of the Trust, the 
8-3/4% Convertible Debentures due 2016 (the "Convertible Debentures"), issued 
on a joint and several basis by the Corporation and Publishing, the shares of 
common stock, par value $.01 per share (the "Common Stock"), of the Corporation 
issuable upon conversion of the Convertible Debentures, and the guarantee by 
the Corporation of the payment of distributions out of moneys held by the Trust 
and payments on liquidation of the Trust or the redemption of Preferred 
Securities (the "Guarantee"), each described in the prospectus which forms a 
part of the Registration Statement (the "Prospectus").

         The Convertible Debentures were issued pursuant to an indenture, dated
as of August 20, 1996, among the Corporation, Publishing and The Bank of New
York, as indenture trustee, filed as Exhibit 4.3 to the Registration Statement
(the "Indenture"). The Guarantee was issued pursuant to the Preferred
Securities Guarantee Agreement, dated as of August 20, 1996, between the
Corporation, as guarantor, and The Bank of New York, as guarantee trustee, filed
as Exhibit 4.6 to the Registration Statement (the "Guarantee Agreement").

<PAGE>

         In connection with this opinion, we have examined signed copies of the
Registration Statement and originals or copies of such records of the 
Corporation, Publishing and the Trust and such agreements, certificates of 
public officials, certificates of officers or representatives of the 
Corporation, Publishing, the Trust and others, and such other documents, 
certificates and corporate or other records as we have deemed necessary or 
appropriate as a basis for this opinion.

         As to all matters of fact, we have relied upon and assumed the
accuracy of statements and representations of officers and other
representatives of the Corporation, Publishing, the Trust and others.

         In our examination, we have assumed the genuineness of all signatures,
the legal capacity of natural persons signing or delivering any instrument, the
authenticity of all documents submitted to us as originals, the conformity to
original documents of all documents submitted to us as certified or photostatic
copies and the authenticity of the originals of such latter documents.

         We have also assumed that: (a) all documents were duly executed and
delivered by each of the parties thereto prior to the issuance of any of the
securities covered by the Registration Statement; (b) at the time of such 
execution, each such party, other than the Corporation, Publishing and the 
Trust, was duly organized, validly existing and in good standing under the 
laws of the jurisdiction of its organization and had all requisite power and 
authority to execute, deliver and perform its obligations under such 
documents; (c) the execution and delivery of such documents and performance of 
such obligations had been duly authorized by all necessary actions on the part 
of each such party, other than the Corporation, Publishing and the Trust; and 
(d) such documents are the legal, valid and binding obligation of each such 
party, other than the Corporation, Publishing and the Trust, and are 
enforceable against each such party, other than the Corporation, Publishing 
and the Trust, in accordance with their terms.

         Based upon the foregoing, we are of the opinion that:

         1. The Convertible Debentures constitute valid and binding obligations
of the Corporation and Publishing, each enforceable in accordance with its 
terms, subject as to enforcement of remedies to applicable bankruptcy, 
reorganization, fraudulent conveyance, insolvency, moratorium or other laws 
affecting creditors' rights generally from time to time in effect and to general
principles of equity, and will be entitled to the benefits of the Indenture.

         2. The Guarantee constitutes the valid and binding obligation of the
Corporation, enforceable in accordance with its terms, subject as to enforcement
of remedies to applicable bankruptcy, reorganization, fraudulent conveyance,
insolvency, moratorium or other laws affecting creditors' rights generally from
time to time in effect and to general principles of equity, and will be
entitled to the benefits of the Guarantee Agreement.

<PAGE>

         3. The shares of Common Stock to be issued upon conversion of the
Convertible Debentures, which are issuable in exchange for the Preferred 
Securities will, when issued in accordance with the terms of the Amended and
Restated Declaration of Trust, dated as of August 20, 1996, pertaining to the 
Preferred Securities and the Indenture and against payment therefor as set 
forth in the Indenture, be validly issued, fully paid and non-assessable.


         We hereby consent to the filing of this opinion as an exhibit to the
Registration Statement and to the reference to this firm appearing under the
heading "Legal Matters" in the Prospectus. In giving such consent, we do not
thereby admit that we are in the category of persons whose consent is required
under Section 7 of the Securities Act or the General Rules and Regulations of
the Commission thereunder.


                                                 Very truly yours,

                                                 /s/ Schulte Roth & Zabel LLP
    


<PAGE>


                                                                    Exhibit 8.1
                                                                    -----------


                                                              January 8, 1997



Golden Books Family Entertainment, Inc.
Golden Books Publishing Company, Inc.
Golden Books Financing Trust
850 Third Avenue
New York, New York   10022


                           Re:  Registration Statement on Form S-3

Ladies and Gentlemen:

                  We have acted as special United States tax counsel to Golden
Books Financing Trust, a statutory business trust organized under the Business
Trust Act of the State of Delaware (Chapter 38, Title 12 of the Delaware Code,
12 Del. C. ss.ss. 3801, et seq.) (the "Trust"), Golden Books Publishing
Company, Inc., a Delaware corporation ("Golden Books Publishing"), and Golden
Books Family Entertainment, Inc., a Delaware corporation (the "Company"), in
connection with the preparation of a Registration Statement on Form S-3 of the
Company and the Trust, filed by the Company, Golden Books Publishing and the
Trust with the Securities and Exchange Commission (the "Commission") under the
Securities Act of 1933, as amended (the "Securities Act") (such Registration
Statement, as amended at the time of its effectiveness, being hereinafter
referred to as the "Registration Statement"), relating to the registration (i)
by the Trust of 2,300,000 of the Trust's 8-3/4% Convertible Trust Originated
Preferred SecuritiesSM (liquidation amount $50 per preferred security)(the
"Preferred Securities"), representing undivided beneficial interests in the
assets of the Trust, (ii) by the Company and Golden Books Publishing of
$118,556,750 of 8.75% convertible debentures due 2016 (the "Convertible
Debentures") and (iii) by the Company of the shares of common stock, par value
$.01 per share, of the Company (the "Company Common Stock") issuable upon 
conversion of the Preferred Securities.

                  We hereby confirm that, although the discussion set forth in
the above captioned registration statement under the heading "TAXATION" does
not purport to discuss all possible United States federal income tax
consequences of the purchase, ownership and

<PAGE>


Golden Books Family Entertainment, Inc.
Golden Books Publishing Company, Inc.
Golden Books Financing Trust
January 8, 1997
Page 2



disposition of Preferred Securities, in our opinion such discussion 
constitutes, in all material respects, a fair and accurate summary of 
the United States federal income tax consequences of the purchase, 
ownership and disposition of Preferred Securities, based upon current 
law. It is possible that contrary positions may be taken by the Internal 
Revenue Service and that a court may agree with such contrary positions.

                  This opinion is furnished to you solely for your benefit in
connection with the filing of the Registration Statement and, except as set
forth below, is not to be used, circulated, quoted or otherwise referred to for
any other purpose or relied upon by any other person without our prior written
consent. We hereby consent to the filing of this opinion with the Commission as
Exhibit 8.1 to the Registration Statement and to the use of our name under the
heading "Legal Matters" in the Registration Statement. In giving this consent,
we do not thereby admit that we are within the category of persons whose
consent is required under Section 7 of the Act or the rules and regulations of
the Commission promulgated thereunder. This opinion is expressed as of the date
hereof and applies only to the disclosure under the heading "TAXATION" set
forth in the Registration Statement filed as of the date hereof. We disclaim
any undertaking to advise you of any subsequent changes of the facts stated or
assumed herein or any subsequent changes in applicable law.

                                                     Very truly yours,

                                                     /s/ Skadden, Arps, Slate,
                                                     Meagher & Flom LLP



<PAGE>

   
                                                                   Exhibit 12.1
                                                                   ------------
                    GOLDEN BOOKS FAMILY ENTERTAINMENT, INC.
                       RATIO OF EARNINGS TO FIXED CHARGES

<TABLE>
<CAPTION>
                                                                               HISTORICAL                                      
                                           ----------------------------------------------------------------------------------   
                                                                        YEARS ENDED                              NINE MONTHS    
                                           ---------------------------------------------------------------------     ENDED      
                                            FEBRUARY 1,   JANUARY 30,   JANUARY 29,   JANUARY 28,   FEBRUARY 3,   NOVEMBER 2,   
                                               1992          1993          1994          1995          1996          1996       
                                               ----          ----          ----          ----          ----          ----       
                                                                               (DOLLARS IN THOUSANDS, EXCEPT RATIOS)
<S>                                           <C>            <C>         <C>           <C>           <C>           <C>          
Earnings:
   Net income (loss) before provision for
     income taxes                             $22,274        $28,358     $(78,120)     $(15,109)     $(55,715)     $(133,093)   

   Interest expense                             6,255         10,358       16,270        17,567        12,859          5,418    

   Portion of rents representative of an
     interest factor                            1,410          2,577        2,777         2,305         2,035          1,452    

   Distributions on redeemable preferred
     securities of subsidiary trust                 -              -            -             -             -          2,206    
                                            ----------     ----------   ----------    ----------    ----------     ----------   
          Total earnings                      $29,939        $41,293     $(59,073)     $  4,763      $(40,821)     $(124,017)   
                                            ==========     ==========   ==========    ==========    ==========     ==========   
Fixed Charges:

   Interest expense                           $ 6,255        $10,358     $ 16,270      $ 17,567      $ 12,859      $   5,418    

   Portion of rents representative of an
     interest factor                            1,410          2,577        2,777         2,305         2,035          1,452    

   Distributions on redeemable preferred
     securities of subsidiary trust                 -              -            -             -             -          2,206    

   Preferred dividends paid                   $ 1,379          1,375          848           848           848          4,706    
                                            ----------     ----------   ----------    ----------    ----------     ----------   
          Total fixed charges                 $ 9,044        $14,310     $ 19,895      $ 20,720      $ 15,742      $  13,782    
                                            ==========     ==========   ==========    ==========    ==========     ==========   
Ratio of earnings to combined fixed
charges and preferred stock dividends
(deficiency in the coverage of combined
fixed charges and preferred dividends by
earnings before fixed charges and
preferred stock dividends) (a)                 3.31 X         2.89 X     $(78,968)     $(15,957)     $(56,563)     $(137,799)   
                                            ==========     ==========   ==========    ==========    ==========     ==========   
</TABLE>

                            (RESTUBBED FROM ABOVE)


                                                   PRO FORMA            
                                          ----------------------------- 
                                             YEAR          NINE MONTHS  
                                             ENDED            ENDED     
                                           FEBRUARY 3,     NOVEMBER 2,  
                                              1996            1996      
                                              ----            ----      
                                                                        
Earnings:                                                               
                                                                        
   Net income (loss) before provision for                               
     income taxes                           $(69,489)       $(139,630)  
                                                                        
   Interest expense                           13,072            5,722   
                                                                        
   Portion of rents representative of an                                
     interest factor                           2,035            1,452   
                                                                        
   Distributions on redeemable preferred                                
     securities of subsidiary trust           10,063            7,547   
                                           ----------       ----------  
          Total earnings                    $(44,319)       $(124,909)  
                                           ==========       ==========  
Fixed Charges:                                                          
                                                                        
   Interest expense                         $ 13,072        $   5,722   
                                                                        
   Portion of rents representative of an                                
     interest factor                           2,035            1,452   
                                                                        
   Distributions on redeemable preferred                                
     securities of subsidiary trust           10,063            7,547   
                                                                        
   Preferred dividends paid                    9,360            6,435   
                                           ----------       ----------  
          Total fixed charges               $ 34,530        $  21,156   
                                           ==========       ==========  
Ratio of earnings to combined fixed                                     
charges and preferred stock dividends                                   
(deficiency in the coverage of combined                                 
fixed charges and preferred dividends by                                
earnings before fixed charges and                                       
preferred stock dividends) (a)              $(78,849)       $(146,065)  
                                           ==========       ==========  

(a)   For the purposes of the ratio of earnings to combined fixed charges and
      preferred stock dividends, earnings were calculated by adding pretax
      income, interest expense, amortization of debt issuance costs,
      the portion of rents representative of an interest factor and preferred
      stock dividend requirements for majority owned subsidiaries. Combined
      fixed charges and preferred stock dividends consist of interest expense,
      the portion of rents representative of an interest factor and preferred
      stock dividend requirements of Golden Books and its subsidiaries. For the
      periods in which earnings were insufficient to cover combined fixed
      charges and preferred stock dividends, the dollar amount of coverage
      deficiency, instead of the ratio is disclosed.
    


<PAGE>

   
                                                                   Exhibit 15.1
                                                                   ------------
                     [Letterhead of Deloitte & Touche LLP]

January 6, 1997




Golden Books Family Entertainment, Inc.
850 Third Avenue
New York, New York  10022

We have made a review, in accordance with standards established by the American
Institute of Certified Public Accountants, of the unaudited interim financial
information of Golden Books Family Entertainment, Inc. (formerly Western
Publishing Group, Inc.) for the periods ended May 4, 1996 and April 29, 1995,
as indicated in our report dated June 17, 1996; because we did not perform an
audit, we expressed no opinion on that information.

We are aware that our report referred to above, which is included in your
Quarterly Report on Form 10-Q for the quarter ended May 4, 1996, is being used
in this Registration Statement.

We also are aware that the aforementioned report, pursuant to Rule 436(c) under
the Securities Act of 1933, are not considered a part of the Registration
Statement prepared or certified by an accountant or a report prepared or
certified by an accountant within the meaning of Sections 7 and 11 of that Act.


/s/ Deloitte & Touche LLP
    



<PAGE>

   
                                                                   Exhibit 15.2
                                                                   ------------
                       [Letterhead of Ernst & Young LLP]

Board of Directors
Golden Books Family Entertainment, Inc.

We are aware of the incorporation by reference in the Registration Statement
(Amendment No. 1 to Form S-3) of Golden Books Family Entertainment, Inc. for
the registration of 2,300,000 Preferred Securities of Golden Books Financing
Trust of our report dated July 30, 1996 relating to the unaudited condensed
consolidated interim financial statement of Golden Books Family Entertainment,
Inc. (formerly Western Publishing Group, Inc.) that are included in its Form
10-Q for the quarter ended May 4, 1996.

Pursuant to Rule 436(c) of the Securities Act of 1933 our report is not a part
of the Registration Statement prepared or certified by accountants within the
meaning of Section 7 or 11 of the Securities Act of 1933.

/s/ Ernst & Young LLP

New York, New York
January 7, 1997
    



<PAGE>

   
                                                                   Exhibit 23.3
                                                                   ------------
         

                         INDEPENDENT AUDITORS' CONSENT


We consent to the incorporation by reference in this Amendment No. 1 to
Registration Statement No. 333-14335 of Golden Books Family Entertainment, Inc.
(formerly Western Publishing Group, Inc.) on Form S-3 of our reports dated
April 2, 1996 (which reports express an unqualified opinion and include an
explanatory paragraph concerning the adoption of Statement of Financial
Accounting Standards No. 106), appearing in and incorporated by reference in
the Annual Report on 10-K of Golden Book Family Entertainment, Inc. for the
year ended February 3, 1996 and to the reference to us under the heading
"Experts" in the Prospectus, which is part of the Registration Statement.


/s/ Deloitte & Touche LLP

Milwaukee, Wisconsin
January 6, 1997
    


<PAGE>

   
                                                                   Exhibit 23.4
                                                                   ------------

                       CONSENT OF INDEPENDENT AUDITORS

we consent to the reference to our firm under the caption "Experts" and to
the incorporation by reference in the Registration on Amendment No. 1 to 
Form S-3 and related Prospectus of Golden Books Family Entertainment, Inc. for 
the registration of 2,300,000 Preferred Securities of Golden Books Financing
Trust and to the incorporation by reference therein of (i) our report dated 
April 10, 1996, with respect to the consolidated financial statements of
Broadway Video Entertainment, L.P. and subsidiaries for the year ended
December 31, 1995, and (ii) our report dated October 19, 1994 with respect to 
the statement of operations, changes in partners' capital and cash flows of
Palladium Limited Partnership for the seven months ended July 31, 1994 
included in the Current Report on Form 8-K of Golden Books Family 
Entertainment, Inc. dated August 30, 1996.

                     


/s/ Ernst & Young LLP

New York, New York
January 7, 1997



    


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