GOLDEN BOOKS FAMILY ENTERTAINMENT INC
10-Q/A, 1997-11-17
BOOKS: PUBLISHING OR PUBLISHING & PRINTING
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<PAGE>

                                UNTIED STATES
                      SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C. 20549
                                 FORM 10-Q/A

(Mark One)

(X) QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
    SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended September 27, 1997


                                      OR

( ) TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
    EXCHANGE ACT OF 1934


For the transition period from                    to
                               ------------------    -------------------

Commission file number 0-14399
                       -------


                   GOLDEN BOOKS FAMILY ENTERTAINMENT, INC.
     --------------------------------------------------------------------
            (Exact name of registrant as specified in its charter)


      Delaware                                              06-1104930
- -------------------                                     ------------------

(State or other jurisdiction                            (I.R.S. Employer
of incorporation or organization)                       Identification No.)


888 Seventh Avenue, New York, New York                        10106
- -------------------------------------------------------------------------------
(Address of principal executive offices)                    (Zip Code


                                (212) 547-6700
             (Registrant's telephone number, including area code)
                     850 Third Avenue, New York, NY 10022
        (Former nam, former address and formal fiscal year, if changed
                              since last report)


Indicate by check mark whether the registrant (1) has filed all reports 
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceeding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to 
such filing requirements for the past 90 days.


Yes  X        No
   -----        -----

Indicate the number of shares outstanding of each of the issuer's classes of
common stock, as of the latest practicable date.

Common stock, par value $.01 per share: 26,887,313 shares outstanding as of 
November 7, 1997.



                                      1

<PAGE>

The purpose of this amendment is to add Exhibits 10.1 and 10.2 (listed below)
to the registrant's Form 10-Q for the quarterly period ended September 27, 1997.

PART II    OTHER INFORMATION

ITEM 6.    EXHIBITS AND REPORTS ON FORM 8-K


                  (a) Exhibits



Exhibit Number                Description


10.1        Licensed Book Publishing Agreement between Disney Licensed
            Publishing and Golden Books Publishing Company, Inc., dated
            September 26, 1997 (confidential portions of which have been
            omitted and filed separately with the Commission pursuant to a 
            request for an order granting confidential treatment).

10.2        Warrant Agreement between Golden Books Family Entertainment, Inc.
            and Disney Enterprises, Inc., dated September 26, 1997.


27.1*       Financial Data Schedule




                     (b)     Reports on Form 8-K

                            *Current Report on Form 8-K dated October 1, 1997


* Previously filed.












<PAGE>
                                      SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the 
registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.

                                       GOLDEN BOOKS FAMILY ENTERTAINMENT, INC.



November 17, 1997                           /s/ Richard E. Snyder
                                           _______________________________
                                           Richard E. Snyder
                                           Chairman of the Board, President and
                                           Chief Executive Officer
  

November 17, 1997                           /s/ Philip E. Rowley
                                           _______________________________
                                           Philip E. Rowley
                                           Executive Vice President and
                                           Chief Financial Officer




<PAGE>


                      Licensed Book Publishing Agreement

                                    Between

                          Disney Licensed Publishing

                                      and

                     Golden Books Publishing Company, Inc.

                           Dated September 26, 1997



<PAGE>


                                                       INDEX

<TABLE>
<CAPTION>
                                                                                                               Page
<S>                                                                                                               <C>
1.   DEFINITIONS..................................................................................................1
         1.1   "Licensed Property"................................................................................1
         1.2   "Book".............................................................................................1
         1.3   "Term".............................................................................................1
         1.4   "Distribution Period"..............................................................................1
         1.5   "Territory"........................................................................................1
         1.6   "Royalties"........................................................................................1
         1.7   "Royalty Payment Period"...........................................................................4
         1.8   [Intentionally omitted pursuant to a confidential treatment request and
         separately filed with the Commission]....................................................................4
         1.9   "Guarantee"........................................................................................5
         1.10   "Promotion Commitment"............................................................................6
         1.11   "Affiliate".......................................................................................7
         1.12   "Laws"............................................................................................7
         1.13   "Suppliers".......................................................................................7
         1.14   [Intentionally omitted pursuant to a confidential treatment request and
         separately filed with the Commission]....................................................................8

2.   GRANT OF RIGHTS..............................................................................................8

3.   ADVANCE.....................................................................................................13

4.   GUARANTEE...................................................................................................13

5.   PUBLICATION, PRESS RUN & FREE COPIES........................................................................13

6.   CONTENT.....................................................................................................14

7.   PRE-PRODUCTION APPROVALS....................................................................................14

8.   APPROVAL OF PRODUCTION SAMPLES..............................................................................16

9.   THIRD PARTY APPROVALS.......................................................................................17

10.   COMPLIANCE WITH APPLICABLE LAWS AND STANDARDS..............................................................18

11.   PRINTING AND/OR MANUFACTURING BY THIRD PARTIES.............................................................21

12.   ADVERTISING................................................................................................22

13.   PROMOTION COMMITMENT.......................................................................................22



                                     -i-
<PAGE>

14.   COMMON MARKETING FUND......................................................................................23

15.   OWNERSHIP..................................................................................................24

16.   COPYRIGHT NOTICE...........................................................................................26

17.   REGISTRATIONS..............................................................................................27

18.   UNLICENSED USE OF LICENSED PROPERTY........................................................................27

19.   WARRANTIES AND INDEMNITIES.................................................................................28

20.   INSURANCE..................................................................................................30

21.   STATEMENTS AND PAYMENT OF ROYALTIES........................................................................30

22.   INTEREST...................................................................................................34

23.   AUDITS AND MAINTAINING RECORDS.............................................................................34

24.   WITHDRAWAL OF LICENSED MATERIAL............................................................................35

25.   TERMINATION................................................................................................35

26.   RIGHTS AND OBLIGATIONS UPON EXPIRATION OR TERMINATION......................................................37

27.   NON-ASSIGNABILITY..........................................................................................39

28.   NOTICES....................................................................................................42

29.   MUSIC......................................................................................................43

30.   GOODWILL...................................................................................................43

31.   RELATIONSHIP...............................................................................................43

32.   CONSTRUCTION...............................................................................................43

33.   MODIFICATIONS OR EXTENSIONS OF THIS AGREEMENT..............................................................44

34.   RESERVATION OF RIGHTS......................................................................................44

35.   WAIVERS....................................................................................................44

36.   SEVERABILITY...............................................................................................44

37.   CHOICE OF LAW AND FORUM....................................................................................44


                                     -ii-
<PAGE>

38.   EQUITABLE RELIEF...........................................................................................44

39.   POWER TO SIGN..............................................................................................45

40.   CONFIDENTIALITY............................................................................................45

41.   PREVIOUS AGREEMENTS........................................................................................46

42.   SURVIVAL OF OBLIGATIONS....................................................................................46

</TABLE>






                                    -iii-

<PAGE>
                      LICENSED BOOK PUBLISHING AGREEMENT


This book publishing license agreement (the "Agreement") dated September 26,
1997, is made by and between Disney Book Publishing, Inc., doing business as
Disney Licensed Publishing ("Licensor") located at 500 S. Buena Vista Street,
Burbank, California 91521 and GOLDEN BOOKS PUBLISHING COMPANY, INC., A
WHOLLY-OWNED SUBSIDIARY OF GOLDEN BOOKS FAMILY ENTERTAINMENT, INC.
("Licensee") located at 888 Seventh Avenue, New York, NY 10019.

1.       DEFINITIONS

         1.1      "LICENSED PROPERTY" means the characters set
                  forth in Schedule A, which is attached hereto and
                  incorporated herein by this reference. It is hereby mutually
                  acknowledged and agreed that the Licensed Property shall not
                  include any characters the publishing rights to which
                  Licensor does not own and that Licensee's use of the
                  Licensed Property is subject to Licensor's rights of
                  approval as more fully set forth in this Agreement.

         1.2      "BOOK" means the book(s) described in Schedules B and
                  C, which are attached hereto and incorporated herein by this
                  reference, in the English language as developed by Licensee.
                  For purposes of this Agreement, the term "Book" shall not
                  include educational books or educational workbooks.

         1.3      "TERM" means the period commencing October 1, 1997, and
                  ending December 31, 2001. Subject to Subparagraph 2.7 below,
                  the Term shall not be extended or continued beyond such
                  date, by implication or otherwise, than by a separate
                  written agreement newly entered into.

         1.4      "DISTRIBUTION PERIOD" means the following period
                  during which the Book shall be distributed and available for
                  purchase in the distribution channels authorized pursuant to
                  Subparagraph 2.3 below: October 1, 1997 through the end of
                  the Term, and any extension thereof. Without limiting the
                  foregoing, Licensee agrees to use its best efforts to
                  distribute any Book the publication of which is tied to the
                  release (or re-release) in any medium (e.g., home video and
                  motion picture) of a Disney-branded feature animation or
                  live action movie on or about the official release date for
                  the overall licensing program established for that movie,
                  but in no event prior to such official release date.

         1.5      "TERRITORY" means Canada, the United States, United
                  States PX's wherever located, and United States territories
                  and possessions, excluding Puerto Rico, Guam, Commonwealth
                  of Northern Mariana Islands and Palau.

         1.6      "ROYALTIES" means a royalty in the amounts set forth below:



                  (i)      The royalty rates set forth in Schedule C, which is
                           attached hereto and 


<PAGE>
Golden books Publishing Company, Inc.
Agreement dated September 26, 1997


                           incorporated herein by this reference.

                  (ii)     On sublicenses (all sublicenses are subject to
                           Licensor's prior written approval pursuant to
                           Subparagraph 27.4 below), Licensee shall pay
                           Licensor a royalty rate of [Intentionally omitted
                           pursuant to a confidential treatment request and
                           separately filed with the Commission] of Licensee's
                           Net Invoiced Billings for such sales of the Book;

                  (iii)    For sales of the Book to book clubs, book fairs,
                           schools, libraries and other educational outlets
                           (all of which are subject to Licensor's prior
                           written approval) and "special" sales (i.e., sales
                           of the Book outside of the distribution channels
                           set forth herein for which Licensee must obtain
                           Licensor's prior written approval), a royalty rate
                           of [Intentionally omitted pursuant to a
                           confidential treatment request and separately filed
                           with the Commission] of Licensee's Net Invoiced
                           Billings if the sales are based on a sublicense
                           sale, or [Intentionally omitted pursuant to a
                           confidential treatment request and separately filed
                           with the Commission] of the applicable royalty rate
                           for sales made on an "inventory/all-in basis"
                           (i.e., when the Book is sold directly from
                           Licensee's inventory stock to the purchaser).

                  (iv)     For sales of "Golden Value" versions of the Book,
                           for which Licensee must obtain Licensor's prior
                           written approval, a royalty rate of [Intentionally
                           omitted pursuant to a confidential treatment
                           request and separately filed with the Commission]
                           of the applicable royalty rate as set forth in
                           Schedule C hereto.

                  (v)      "NET INVOICED BILLINGS" means the following: actual
                           invoiced billings (i.e., gross sales quantity
                           multiplied by Licensee's selling price) for copies
                           of the Book sold, and all other receivables of any
                           kind whatsoever, received in payment for the Book,
                           whether received by Licensee or any of Licensee's
                           Affiliates, except as provided in Subparagraph
                           1.6(vi) below, less "Allowable Deductions" as
                           hereinafter defined. The following are not part of
                           Net Invoiced Billings: invoiced charges for
                           transportation of the Book within the Territory
                           which are separately identified on the sales
                           invoice, and sales taxes.

                  (vi)     "ALLOWABLE DEDUCTIONS" means the following: volume
                           discounts, and other discounts from the invoice
                           price (or post-invoice credits) unilaterally
                           imposed in the regular course of business by
                           Licensee's customers, so long as Licensee documents
                           such discounts (or credits) to Licensor's
                           satisfaction. In the event a documented unilateral
                           discount (or credit) is taken with respect to
                           combined sales of the Book and other products not
                           licensed by Licensor, and Licensee cannot document
                           the portion of the discount (or credit) applicable
                           to the Book, Licensee may apply only a pro 







<PAGE>
Golden books Publishing Company, Inc.
Agreement dated September 26, 1997



                           rata portion of the discount (or credit) to the
                           Book. Unilateral discounts or credits are never
                           deductible if they represent items listed
                           hereinbelow. 


                              -2-

<PAGE>

                           Without limiting the generality of the
                           foregoing, the following are not Allowable
                           Deductions, whether granted on sales invoices or
                           unilaterally imposed as discounts or as
                           post-invoice credits: cash discounts granted as
                           terms of payment; early payment discounts;
                           allowances or discounts relating to advertising;
                           costs incurred in manufacturing, importing, selling
                           or advertising the Book; freight costs incorporated
                           in the selling price; and uncollectible accounts.
                           Commencing on October 1, 1998, the following are
                           not Allowable Deductions: mark down allowances, new
                           store allowances, defective goods allowances or
                           allowances taken by customers in lieu of returning
                           goods.

                  (vii)    Notwithstanding anything in this Agreement to the
                           contrary, during the period commencing October 1,
                           1997 through December 31, 1997, Licensee shall pay
                           royalties for sales of the Book based on the
                           royalty rates set forth in Paragraph 3 of that
                           certain Publishing License between Western
                           Publishing Company, Inc. and The Disney Publishing
                           Group dated October 23, 1992 (the "1992 Publishing
                           License Agreement"). Effective as of January 1,
                           1998, Licensee shall pay Royalties for sales of the
                           Book based on the royalty rates set forth in this
                           Subparagraph 1.6. Similarly, notwithstanding
                           anything in this Agreement to the contrary, during
                           the period commencing October 1, 1997 through
                           December 31, 1997, Licensee shall pay royalties for
                           sales of the Magic Slate(R) products licensed
                           pursuant to that certain agreement between Western
                           Publishing Group, Inc. and Disney Licensed
                           Publishing dated February 16, 1995, as amended,
                           pursuant to the royalty rates set forth in
                           Subparagraph 1.G. of that agreement.

                  (viii)   No Royalties will be payable on copies of the Book
                           that are provided gratis for review, promotion,
                           advertising, sample, or similar purposes intended
                           to promote the Book, which copies are not intended
                           for sale, up to a maximum of five hundred (500)
                           copies of each title of the Book. In addition, no
                           Royalties will be payable on free copies provided
                           to Licensor pursuant to Subparagraph 5.3 of this
                           Agreement.

                  (ix)     It is intended that the royalty on sales of the
                           Book covered by Subparagraphs 1.6 (ii), (iii), and
                           (iv) above which require the approval of Licensor
                           shall be agreed in writing when such sale is
                           approved. If it is not so agreed in writing, the
                           royalty payable shall be the same as would be
                           payable if the Book had been sold through the
                           distribution channels authorized in Subparagraph
                           2.3 below. Licensee shall submit all requests for
                           approval for proposed sales of the Book covered by
                           Subparagraphs 1.6(ii), (iii), and (iv) to the
                           Vice-President of Disney Licensed Publishing 
                           (or his or her designee) on the form attached
                           hereto as Exhibit 5, which 



    
                                   -3-
<PAGE>


                           form may change from time to time. Licensor shall
                           endeavor to indicate its approval or disapproval of
                           such requests in a timely manner, but such approvals
                           should be sought as early as possible.

                  (x)      With respect to copies of the Book sold in Canada,
                           the foregoing Royalties shall be computed based on
                           the corresponding price of the Book as sold in the
                           United States.

                  (xi)     Royalties reported on sales of the Book which have
                           been returned to Licensee for credit or refund and
                           on which a refund has been made or credit memo
                           issued may be credited against Royalties due. The
                           credit shall be taken in the Royalty Payment Period
                           in which the refund is given or credit memo issued.
                           Unused credits may be carried forward, but in no
                           event shall Licensee be entitled to a refund of
                           Royalties.

         1.7      "ROYALTY PAYMENT PERIOD" means each calendar monthly period 
                  during the Term, and during the Sell-off Period, if any.

         1.8      [Intentionally omitted pursuant to a confidential treatment
                  request and separately filed with the Commission].


                                   -4-

<PAGE>

         1.9      "GUARANTEE" means the following sum(s) which Licensee agrees 
                  and guarantees to pay Licensor as minimum Royalties on sales 
                  of the Book for the following periods during the Term:

                  (i)      Seven million three hundred seventy thousand United
                           States Dollars (U.S. $7,370,000.00) for the period
                           commencing January 1, 1998, and ending September
                           30, 1998; and

                  (ii)     Eleven million six hundred seventy thousand United
                           States Dollars (U.S. $11,670,000.00) for the period
                           commencing October 1, 1998, and ending September
                           30, 1999; and

                  (iii)    Thirteen million three hundred forty thousand
                           United States Dollars (U.S. $13,340,000.00) for the
                           period commencing October 1, 1999, and ending
                           September 30, 2000; and

                  (iv)     Fifteen million three hundred forty thousand United
                           States Dollars (U.S. $15,340,000.00) for the period
                           commencing October 1, 2000, and ending September
                           30, 2001; and five million two hundred eighty
                           thousand United States Dollars (U.S. $5,280,000.00)
                           for the period commencing October 1, 2001, and
                           ending December 31, 2001, unless the Term of the
                           Agreement is extended pursuant to Subparagraph 2.7
                           below; and 

                  (v)      In the event the Term of the Agreement is extended
                           pursuant to Subparagraph 2.7 below, sixteen million
                           six hundred seventy thousand United States Dollars
                           (U.S. $16,670,000.00) for the period commencing
                           October 1, 2001, and ending September 30, 2002; and

                  (vi)     In the event the Term of the Agreement is extended
                           pursuant to Subparagraph 2.7 below, five million
                           six hundred ten thousand United 

                                   -5-
<PAGE>

                           States Dollars (U.S. $5,610,000.00) for the period 
                           commencing October 1, 2002, and ending December 31,
                           2002.

                  Licensee may apply Royalties earned from sales of the Book
                  (i.e., any authorized format utilizing any Licensed
                  Property) towards meeting the respective Guarantees set
                  forth hereinabove. However, any Royalties earned which
                  exceed the Guarantee amount for one Guarantee period may not
                  be applied towards meeting the Guarantee for any other
                  Guarantee period. Notwithstanding anything in this Agreement
                  to the contrary, if the Term of this Agreement is extended
                  pursuant to Subparagraph 2.7 below, Licensee may apply
                  Royalties earned which exceed the Guarantee for the period
                  October 1, 2001, and ending September 30, 2002 towards
                  meeting the Guarantee for the period October 1, 2002, and
                  ending December 31, 2002. If the Term is not extended,
                  Licensee may apply Royalties earned which exceed the
                  Guarantee for the period October 1, 2000, and ending
                  September 30, 2001 towards meeting the Guarantee for the
                  period October 1, 2001, and ending December 31, 2001.

         1.10     "PROMOTION COMMITMENT" means the following promotional and 
                  marketing support which Licensee agrees to provide for the 
                  Book:

                  (i)      Licensee shall include the Book in its catalog, if
                           any, in accordance with the following: the catalogs
                           shall have a separate page or pages showing all new
                           formats and titles. The Book shall in addition to
                           being included in the main index of the catalog be
                           separately indexed in an index listing all formats
                           and titles of the Book. All such catalog pages are
                           subject to Licensor's prior written approval.

                  (ii)     Licensee shall make available point-of-purchase
                           marketing support materials for all new theatrical
                           and video releases and, as it deems appropriate,
                           for Disney-animated television programs and brand
                           programs covered by the Book. All such marketing
                           support materials are subject to Licensor's prior
                           written approval.

                  (iii)    Licensee shall endeavor to conduct two (2) major
                           Territory-wide in-store marketing promotions for
                           any of the character(s) included in the Licensed
                           Property, at Licensee's sole discretion, during
                           each year of the Term, and any extension thereof,
                           and Licensor will contribute without charge
                           creative and marketing direction assistance for
                           such annual promotions. 

                           Notwithstanding the foregoing, Licensee
                           acknowledges the importance to Licensor of
                           supporting the Disney-animated feature releases.
                           All such promotions are subject to Licensor's prior
                           written approval.

                                     -6-
<PAGE>

                  (iv)     Twice each calendar year, Licensee agrees to
                           provide Licensor with a detailed sales, marketing,
                           and creative program (the "Program") specifying how
                           Licensee intends to support and promote each of the
                           character classes in the Licensed Property (i.e.,
                           the "A" , "B" and "C" Properties as set forth in
                           Schedule A hereto) in a manner and at a level
                           commensurate with (a) the extensive publishing
                           rights granted to Licensee hereunder, and (b)
                           Licensee's status as Licensor's principal licensed
                           publisher for the Book. Licensee shall use its best
                           efforts to implement the Program presented to
                           Licensor, with the goal of meeting Licensor's
                           expectation and intention that Licensee will
                           actively and mutually support each of the character
                           classes in the Licensed Property in approximately
                           the following ratios: [Intentionally omitted
                           pursuant to a confidential treatment request and
                           separately filed with the Commission]. License
                           shall provide Licensor with complete copies of all
                           materials utilized in presenting the Program.

                  (v)      All requests for approval required under this
                           Subparagraph 1.10 shall be sought by Licensee as
                           early as possible and should include all
                           information necessary to allow Licensor to make an
                           informed decision. Licensor shall endeavor to
                           indicate its approval or disapproval of such
                           requests in a timely manner.

         1.11     "AFFILIATE" means, with regard to Licensee, any corporation 
                  or other entity which directly or indirectly controls, is 
                  controlled by, or is under common control with Licensee; with
                  regard to Licensor, "Affiliate" means any corporation or 
                  other entity which directly or indirectly controls, or is 
                  controlled by, or is under common control with, Disney 
                  Enterprises, Inc. "Control" of an entity shall mean 
                  possession, directly or indirectly, of power to direct
                  or cause the direction of management or policies of such
                  entity, whether through ownership of voting securities, by
                  contract or otherwise.

         1.12     "LAWS" means any and all applicable laws, rules, and 
                  regulations, including but not limited to, local and
                  national laws, rules and regulations, treaties, voluntary
                  industry standards, association laws, codes or other
                  obligations pertaining to any of Licensee's activities under
                  this Agreement, including but not limited to those
                  applicable to the manufacture, pricing, sales and/or
                  distribution of the Book.

         1.13     "SUPPLIERS" means any of Licensee's third-party manufacturers
                  and suppliers (and their sub-manufacturers and suppliers) 
                  which reproduce or use the Licensed Property in the Book, or 
                  components of the Book, and/or which assemble the Book.



                                     -7-
<PAGE>

         1.14     [Intentionally omitted pursuant to a confidential treatment
                  request and separately filed with the Commission].

2.       GRANT OF RIGHTS

         2.1      Subject to the terms and conditions of this Agreement, and
                  in consideration for Licensee's promise to pay and
                  Licensee's payment of all Royalties, Fees, Advances,
                  Guarantees, and Common Marketing Fund payments required
                  hereunder, Licensor hereby grants to Licensee, during the
                  Term, the non-exclusive right throughout the Territory, to
                  create, print, bind, market, advertise, publish, and sell
                  the English language version(s) of the Book. Licensee shall
                  have the right to publish Licensee's existing backlist of
                  "Sturdy Shape" titles of the Book, plus up to six (6) new
                  "Sturdy Shape" versions of the Book per each year of the
                  Term; provided, however, that no "Sturdy Shape" versions of
                  the Book (including backlist titles) may utilize the
                  Licensed Property "WINNIE THE POOH". For purposes of the
                  preceding sentence, "backlist titles" shall include all
                  "Sturdy Shape" titles being published by Licensee as of the
                  date of this Agreement. The Licensed Property shall include
                  Licensee's backlist of titles to the Book; provided,
                  however, that prior to such publication, Licensor shall have
                  the opportunity to review the backlist and may require
                  Licensee to update the artwork and/or any other creative
                  aspects of the Book (including, but not limited to, the
                  interior art and covers) so as to be fresh and current, to
                  conform to all new or updated publishing reference material
                  guidelines, to comply with any material changes in character
                  art styles or standards introduced by Licensor, to conform
                  with all material branding initiatives of Licensor, or to
                  maintain all art quality standards as required by Licensor,
                  to be determined solely at Licensor's discretion, so long as
                  such creative aspect(s) of the Book were not previously
                  approved by Licensor within the preceding twenty-four (24)
                  months. During the first twelve (12) months of the Term, the
                  parties hereby agree to conduct a review of the backlist of
                  those titles of the Book which Licensee intends to seek
                  approval for publication pursuant to this Agreement.
                  Licensor shall not unreasonably withhold its approval of
                  backlist titles submitted by Licensee. Notwithstanding the
                  foregoing, Licensee may continue to publish those backlist
                  titles or group 

                              -8-
<PAGE>

                  of backlist titles which Licensee is actively publishing as
                  of the date of this Agreement until such time as Licensor 
                  notifies Licensee of its desire to exercise the approval 
                  rights set forth hereinabove with respect to a title or
                  group of titles.

         2.2      Notwithstanding that this Agreement is non-exclusive,
                  Licensee shall be the principal licensed publisher for the
                  Book. The parties recognize that Licensee's status as
                  principal licensed publisher for the Book gives rise to
                  certain mutual responsibilities commensurate with the
                  financial commitment being made by Licensee and the scope of
                  properties being licensed by Licensor under this Agreement.
                  On Licensee's part, principal licensed publisher means that,
                  during the Term, Licensee agrees to exercise actively the
                  rights granted hereunder, to use its best efforts to maximize
                  sales of the Book in the Territory during the Term (or any 
                  renewal thereof), and to support the Licensed Property and
                  each of the properties contained therein in a focused,
                  substantive, and meaningful way, but at a minimum, not less 
                  than as set forth in Subparagraph 1.10 above. Further,
                  Licensee agrees that if Licensee (or any Publishing Affiliate
                  of Licensee) enters into another license agreement for any
                  other major animated or live action motion picture which is
                  anticipated to be a significant media event with high-profile
                  promotional, advertising, and marketing campaigns, and the
                  term of such license agreement overlaps with the Term (or any
                  extension thereof) of this Agreement, Licensee shall use its 
                  best efforts to ensure that Licensee's commitment to the
                  Licensed Property is not adversely impacted and that the
                  Licensed Property receives the appropriate priority. On 
                  Licensor's part, principal licensed publisher means that,
                  during the Term, [Intentionally omitted pursuant to a 
                  confidential treatment request and separately filed with the
                  Commission].

                  Further, and notwithstanding that this Agreement is
                  non-exclusive, and provided that Licensee has satisfactorily
                  performed the terms and conditions of this Agreement, and
                  paid all sums due Licensor hereunder, Licensee shall have
                  the right of first refusal, during the Term to publish in
                  the English language in the Territory, 


                                     -9-
<PAGE>


                  [Intentionally omitted pursuant to a confidential treatment
                  request and separately filed with the Commission]. Licensee's
                  right of first refusal does not extend to any product which,
                  in whole or in part, falls outside of Licensor's customary
                  licensed publishing business, which is published, manufactured
                  or licensed or being published, manufactured or licensed by
                  Licensor's Affiliates or which is part of a promotional
                  license agreement between Licensor or its Affiliates and a
                  third-party promotion partner. Without limiting the
                  generality of item 1(c) above in this paragraph,
                  [Intentionally omitted pursuant to a confidential treatment
                  request and separately filed with the Commission].

                  Licensor will notify Licensee in writing, if Licensor, in
                  its absolute discretion, determines to license such
                  additional book formats. If Licensee fails to notify
                  Licensor in writing of its election to exercise this right
                  of first refusal for any given format submitted to Licensee
                  for consideration within thirty (30) days from the date upon
                  which Licensor notifies Licensee of such format, or if the
                  parties are unable to agree upon any material terms or
                  conditions specific to such format after attempting in good
                  faith to do so within thirty (30) days after Licensee
                  notifies Licensor of its intent to exercise its right of
                  first refusal, Licensor shall have the full right to license
                  a third party to publish the new formats without further
                  obligation to Licensee. For purposes of clarity, any books
                  licensed to Licensee by Licensor under this right of first
                  refusal shall be subject to a separate written agreement to
                  be mutually negotiated by the parties, and shall not be
                  included within the meaning of "Book" under this Agreement
                  and shall not apply towards meeting Licensee's Advance and
                  Guarantee obligations under this Agreement. Further,
                  Licensor shall not be obligated to offer to Licensee, as
                  part of Licensee's right of first refusal, any color and 
                  activity or storybook concepts or ideas to the extent such 
                  disclosure violates any applicable Laws, professional 
                  obligations customary in the publishing industry, and/or, 
                  based on a reasonable and good faith determination by 
                  Licensor, constitutes confidential proprietary information 
                  or trade secrets of Licensor or a third party.

         2.3      The Book may be sold only to department stores, gift stores,
                  specialty retail stores, mass market stores, discount stores,
                  supermarkets, drug stores, convenience stores, toy stores,
                  airport stores, warehouse clubs, major and independent
                  book stores and book store chains, wholesalers and jobbers,
                  and book wholesalers and jobbers who may sell to schools,
                  libraries and other educational outlets. If there is a 
                  question as to whether a particular customer falls within any
                  of the categories specified above, Licensor's determination
                  shall be binding. Licensee may not sell the Book to retailers
                  that sell the Book on a duty-free basis, or to wholesalers 
                  for resale to such retailers, unless such retailer or
                  wholesaler has 


                                     -10-
<PAGE>


                  a then-current license agreement with Licensor or an Affiliate
                  of Licensor permitting it to make such duty-free sales. In
                  addition, the Book may not be sold by direct marketing
                  methods, which include, but are not limited to, computer
                  on-line selling, home shopping television programs, direct
                  mail and door-to-door solicitation. Licensee shall make all
                  solicitations, sales and collections solely in its own name
                  and in accordance with all applicable Laws. Licensee agrees
                  not to sell the Book, including any part or adaptation
                  thereof, otherwise than as herein provided without
                  Licensor's prior written approval.

         2.4      The Book shall not be used or sold to others for use as a
                  giveaway, fundraiser, or to customers for inclusion in
                  another product, or for lotteries, premiums, promotions,
                  sweepstakes, or advertising purposes in connection with
                  other publications or articles, or to sell other products,
                  without the prior written consent of Licensor.

         2.5      The prohibition of computer on-line selling referenced in
                  Subparagraph 2.3 above includes, but is not limited to, the
                  display, promotion or offering of the Book in or on any
                  on-line venues (e.g. Websites), except as specifically
                  permitted in the following two sentences. With Licensor's
                  prior written permission, the Book approved by Licensor may
                  be displayed and promoted on Disney-controlled on-line
                  venues, only within the Territory. Licensee may sell the
                  Book to retailers, within the channels of distribution
                  authorized pursuant to Subparagraph 2.3, who sell the Book
                  in or on such retailer's own Website. In the event any such
                  retailer is displaying and/or selling the Book in an
                  unauthorized manner, Licensee agrees to cooperate with
                  Licensor in Licensor's efforts to prohibit such unauthorized
                  activity.

         2.6      Licensee recognizes and acknowledges the vital importance to
                  Licensor of the characters and other proprietary material
                  owned and created by The Walt Disney Company and its
                  Affiliates (collectively referred to herein as "Disney") and
                  the association of the Disney name with them. In order to
                  prevent the denigration of Disney's products and the value
                  of their association with the Disney name, and in order to
                  ensure the dedication of Licensee's best efforts to preserve
                  and maintain that value, Licensee agrees that, during the 
                  Term and any extension thereof, Licensee will neither itself
                  manufacture, advertise, promote, merchandise, display, 
                  package, sell and/or distribute (nor permit any sublicensee, 
                  distributor or other person or entity to do so) (a) any 
                  non-Disney product, in such a manner as to imply an 
                  association with Disney and/or its proprietary material, 
                  (b) any published product which contains any artwork or other
                  representation not owned by Disney, but which Licensor 
                  determines, in its reasonable discretion, is confusingly 
                  similar to Disney characters or other Disney proprietary 
                  material, (c) any book which contains any non-Disney owned 
                  images of a character for which there is a Disney-owned 
                  image, or (d) any product containing material which 

                                     -11-
<PAGE>



                  Licensor determines, in its sole discretion, is lewd,
                  lascivious, obscene, offensive, defamatory or otherwise
                  injurious to Disney or the Disney name, business, products,
                  or proprietary material. [Intentionally omitted pursuant to a
                  confidential treatment request and separately filed with the 
                  Commission].

         2.7      Provided that Licensee has complied with all terms and
                  conditions of this Agreement, including without limitation
                  Subparagraph 1.10(iv) above, and Licensee has met its
                  Guarantee obligation, as set forth in Subparagraph 1.9
                  above, for the period commencing October 1, 1999, and ending
                  September 30, 2000, this Agreement shall renew for an
                  additional twelve (12) month period commencing on January 1,
                  2002, and ending December 31, 2002.

         2.8      Licensor may during the Term of this Agreement determine to
                  license a new category of educational workbooks. In the
                  event Licensor agrees to do so, prior to licensing the
                  publication of such books, Licensor shall provide Licensee
                  with the opportunity to present proposals to become a
                  licensed publisher for this new product category . For
                  purposes of clarity, any educational workbooks licensed to
                  Licensee by Licensor under this Subparagraph shall be
                  subject to a separate written agreement to be mutually
                  negotiated by the parties, and shall not be included within
                  the meaning of "Book" under this Agreement and shall not
                  apply towards meeting Licensee's Advance and Guarantee
                  obligations under this Agreement.

         2.9      As further consideration for the licensing rights granted to
                  Licensee hereunder, Licensee shall issue to Licensor a
                  Warrant granting Licensor the right to purchase the number
                  of shares of common stock in Golden Books Family
                  Entertainment, Inc., specified in that certain Warrant
                  Agreement of even date herewith (the "Warrant Agreement"),
                  to be executed by Licensor and Licensee contemporaneously
                  with the execution of this Agreement.

                                     -12-
<PAGE>
Golden books Publishing Company, Inc.
Agreement dated September 26, 1997

3.       ADVANCE

         3.1      Licensee agrees to pay to Licensor the Advance, which shall
                  be on account of Royalties accruing during the Term only,
                  and only with respect to sales in the Territory; provided,
                  however, that if any part of the Advance is specified in



                  Subparagraph 1.8 above as applying to any period less than
                  the Term, such part shall be on account of Royalties
                  accruing during such lesser period only. If said Royalties
                  should be less than the Advance, no part of the Advance
                  shall be refundable.

         3.2      Royalties accruing during the Sell-off Period, if any, or
                  any extension of the Term shall not be offset against the
                  Advance, unless otherwise agreed in writing. Subject to
                  Subparagraph 1.9 above, Royalties accruing during any
                  extension of the Term or any other term shall be offset only
                  against an advance paid with respect to such extended term.

4.       GUARANTEE

         4.1      Licensee shall, with Licensee's statement of account for the
                  last Royalty Payment Period of each Guarantee period set
                  forth in Subparagraph 1.9 above, pay Licensor the amount, if
                  any, by which Royalties paid with respect to sales in the
                  Territory during the Guarantee period fall short of the
                  amount of the Guarantee for that period. In addition,
                  Licensee shall, with Licensee's statement of account for the
                  last Royalty Payment Period of the Term, or immediately upon
                  termination if the Agreement is terminated prior to the
                  expiration of the Term, pay Licensor the amount, if any, by
                  which Royalties paid with respect to sales in the Territory
                  during the Term fall short of the amount of the cumulative
                  Guarantee.

         4.2      Advances, if any, applicable to Royalties due on sales in
                  the period to which the Guarantee relates shall apply
                  towards meeting the respective Guarantees for those periods
                  set forth in Subparagraph 1.9.

5.       PUBLICATION, PRESS RUN & FREE COPIES

         5.1      Licensee agrees to exercise actively the rights granted
                  herein. Licensee shall publish the Book and shall keep a
                  sufficient quantity and selection of titles of the Book in
                  print and available for purchase in the distribution
                  channels authorized pursuant to Subparagraph 2.3 above,
                  during the Term of this Agreement, in order to, at a
                  minimum, comply with Licensee's obligations as set forth in
                  Subparagraphs 1.10 and 2.2 above. Licensee shall notify
                  Licensor in writing of the publication date(s) of the Book
                  ninety (90) days prior to such publication date(s).

                                     -13-
<PAGE>
Golden books Publishing Company, Inc.
Agreement dated September 26, 1997


         5.2      Licensee agrees to print a minimum number of copies of the
                  Book during the Term sufficient to meet the requirements of
                  the Program.

         5.3      Licensee agrees to furnish to Licensor, free of charge, one
                  hundred (100) copies of each title of the Book from the
                  first shipment of the Book, and to sell to Licensor at fifty
                  percent (50%) below the published retail price any
                  reasonable quantities of additional copies which Licensor
                  requires for purposes other than resale; provided, however,
                  that if Licensor desires to purchase more than five hundred 
                  (500) copies of any title of the Book, Licensor shall advise
                  Licensee of the reasons for such purchase. Licensor agrees
                  not to purchase more than five hundred (500) copies of any 
                  title of the Book solely for purposes of giving away such
                  copies to the public for free, without Licensee's prior
                  written consent. Two (2) of the free copies shall be delivered
                  by Licensee directly to Licensor's legal department for 
                  copyright registration purposes, attention Copyright 
                  Paralegal, The Walt Disney Company, 500 South Buena Vista 
                  Street, Burbank, California 91521-6365.

6.       CONTENT

         All creative costs for the Book shall be borne by Licensee.
         Notwithstanding the foregoing, Licensor agrees to cooperate with
         Licensee in the preparation of the artwork and text for the Book. To
         that end, Licensor agrees to make a good faith attempt to provide
         Licensee such pre-existing artwork, textual, reproduction materials,
         and reference materials in Licensor's possession as may be available
         and which Licensor and Licensee deem suitable for inclusion in the
         Book. Licensee acknowledges that Licensor may charge Licensee for the
         cost of the foregoing materials or other costs incurred in connection
         with the preparation of the Book. Licensor shall make reasonable,
         good faith attempts to provide Licensee with prior notice of any such
         charges, including the estimated amounts thereof. Estimates of the
         charges for such materials are available upon request.

7.       PRE-PRODUCTION APPROVALS

         7.1      All aspects of the Book and its contents (the "Materials"),
                  including without limitation, concepts, format and size,
                  quality of paper, textual, artistic and photographic
                  content, printing, cover, notices (e.g., copyright,
                  trademark, logos), dust jacket (if any), slip case (if any),
                  audio elements (if any), non-printed components (e.g., PVCs,
                  toys) (if any), and title, shall be subject to Licensor's
                  prior review and written approval. Approval or disapproval
                  of the Materials shall lie in Licensor's sole discretion.
                  Licensee shall endeavor to submit the Materials and requests
                  for approval or other action by Licensor early enough to
                  avoid unnecessary time pressure on Licensor. Requests for
                  approvals of the Materials must be accompanied by an
                  approval form provided by Licensor. Licensor shall 

                                     -14-
<PAGE>
Golden books Publishing Company, Inc.
Agreement dated September 26, 1997

                  indicate the reasons for disapprovals and the changes needed
                  to obtain approval. Any approval Licensor may give will not
                  constitute or imply a representation or belief by Licensor
                  that such materials comply with any applicable Laws. Without
                  limiting Licensor's right to approve the Materials under
                  this Subparagraph 7.1, Licensor hereby recognizes and
                  acknowledges that Licensor's timely processing of the
                  Materials is important to Licensee's ability to perform its
                  obligations under this Agreement. Licensee hereby recognizes
                  and acknowledges that Licensor's ability to process the
                  Materials is often dependent on, and subject to, extenuating
                  factors, including, but not limited to, when Licensee
                  submits materials, the quality of the materials submitted, 
                  the volume of materials submitted (including by other 
                  licensees), and the need or requirement for Licensor to 
                  consult with third parties to obtain certain approvals. In
                  order to facilitate and expedite the process of submitting 
                  and approving the Materials so as to meet the concerns of 
                  both parties, Licensor and Licensee hereby agree that, 
                  immediately upon the execution of this Agreement, each party 
                  shall designate a representative to draft a set of detailed
                  written artwork submission and approval policies and 
                  guidelines (the "Policy"). The Policy shall be in place on or
                  before January 1, 1998. Licensor and Licensee shall 
                  periodically review and, as necessary, revise the Policy to 
                  ensure it is properly functioning. Licensor and Licensee
                  shall also give priority to establishing computer links to
                  facilitate and improve upon the submission and approval of
                  the Materials.

         7.2      Subject to the provisions set forth in the Policy, as early
                  as possible, and in any case before commercial production of
                  the Book, Licensee shall submit to Licensor for Licensor's
                  review and written approval all aspects of the Book, at each
                  stage of creation, including, but not limited to, any
                  concepts (covers and interiors), story outlines, layouts,
                  rough pencils, tight pencils, final art, mechanicals,
                  pre-press proofs (digital proof for mechanicals plus a film
                  proof), manuscript drafts, finished manuscripts and sample
                  of paper stock and sound/electronics (if any), and shall
                  supply from the first print run, and each subsequent print
                  run, samples for Licensor's written approval. Licensee shall
                  ensure that each copy thereafter printed shall conform in
                  all respects to what has been approved by Licensor and shall
                  not ship or deliver copies of the Book which do not so
                  conform. If any nonconforming Book is sold by Licensee,
                  Licensor may, in addition to any other remedies available to
                  Licensor (including, but not limited to, termination of this
                  Agreement), by written notice require such Book to be
                  immediately withdrawn from the market. Licensee acknowledges
                  that Licensor may not approve concepts or artwork submitted
                  near the end of the Term. Licensee further acknowledges that
                  the fact that artwork has been created by an artist
                  recommended by Licensor or by an artist who has worked in
                  the past on a Disney publication does not mean that any such
                  artwork will necessarily be approved in connection with the
                  Book licensed hereunder.

                                     -15-
<PAGE>


  8.     APPROVAL OF PRODUCTION SAMPLES

         8.1      Before shipping the Book to any customer, Licensee agrees to
                  furnish to Licensor, from the first production run of each
                  supplier of the Book, for Licensor's approval of all aspects
                  thereof, samples, with packaging, if any, which shall
                  conform to the approved pre-production samples. Approval or
                  disapproval of the artwork as it appears in the Book, as
                  well as of the quality of the Book, shall lie in Licensor's
                  sole discretion and may, among other things, be based on
                  unacceptable quality of the artwork or of any part of the
                  Book as manufactured. Any part not so approved shall be
                  deemed unlicensed, shall not be sold and, unless otherwise
                  agreed by Licensor in writing, shall be destroyed. Such 
                  destruction shall be attested to in a certificate signed by
                  one of Licensee's officers. Production samples of the Book
                  for which Licensor has approved a pre-production sample shall
                  be deemed approved, unless within twenty (20) days of
                  Licensor's receipt of such production sample Licensor
                  notifies Licensee to the contrary. Any approval of a
                  production sample attributable to Licensor shall not
                  constitute or imply a representation or belief by Licensor
                  that such production sample complies with applicable Laws.

         8.2      Licensee agrees to make available at no charge such
                  additional samples of the Book as Licensor may from time to
                  time reasonably request for the purpose of comparison with
                  earlier samples or for Licensor's anti-piracy efforts, or to
                  test for compliance with applicable Laws, and to permit
                  Licensor to inspect Licensee's manufacturing operations and
                  testing records (and those of Licensee's Suppliers) of the
                  Book.

         8.3      Licensee acknowledges that Licensor may disapprove any part
                  of the Book or a production run of the Book because the
                  quality is unacceptable to Licensor, and accordingly,
                  Licensor recommends that Licensee submit production samples
                  to Licensor for approval before committing to a large
                  original production run or to purchase a large shipment from
                  a new supplier.

         8.4      No modification of an approved production sample shall be
                  made without Licensor's further prior written approval. The
                  Book must conform in all respects to the approved production
                  samples. It is understood that if in Licensor's reasonable
                  judgment the quality of the Book as originally approved has
                  deteriorated in later production runs, or if the Book has
                  otherwise been altered, Licensor may, in addition to other
                  remedies available to Licensor, by written notice require
                  such Books to be withdrawn immediately from the market.

         8.5      Any part of the Book not meeting the standard of approved
                  samples shall be destroyed or all Licensed Property shall be
                  removed or obliterated therefrom.

                                     -16-
<PAGE>


         8.6      Licensee is responsible for the consistent quality and
                  safety of the Book and its compliance with applicable Laws,
                  Licensor will not unreasonably object to any change in the
                  design of the Book or in the materials used in the
                  manufacture of the Book or in the process of manufacturing
                  the Book which Licensee advises Licensor in writing is
                  intended to make the Book safer or more durable.

         8.7      Licensor shall have the right, by written notice to
                  Licensee, to require modification of any part of the Book
                  approved by Licensor under this or any previous agreement
                  between Licensee and Licensor pertaining to the Licensed
                  Property. Likewise, if the Term of this Agreement is
                  extended by mutual agreement, or pursuant to Subparagraph
                  2.7, Licensor shall have the right, by written notice to
                  Licensee, to require modification of any part of the Book
                  approved by Licensor under this Agreement. It is understood
                  that there is no obligation upon either party to extend the
                  Agreement, except as may be provided in Subparagraph 2.7.

         8.8      If Licensor notifies Licensee of a required modification
                  under Subparagraph 8.7 above, such notification shall advise
                  Licensee of the nature of the changes required. If the
                  required modification is material to the integrity of the
                  Book, the Licensed Property in the Book, and/or the Disney
                  Property (as defined below), then Licensee shall not accept
                  any order for the Book until it has been resubmitted to
                  Licensor with such changes and Licensee has received
                  Licensor's written approval of the Book as modified.
                  However, Licensee may continue to distribute Licensee's
                  inventory of the previously approved Book until such
                  inventory has been exhausted (unless the Book is dangerously
                  defective, as determined by Licensor.

         8.9      Without limiting Licensor's approval rights under this
                  Paragraph 8, the Policy referenced in Subparagraph 7.1 shall
                  include provisions governing all submissions and approvals
                  which are the subject of this Paragraph 8.

9.       THIRD PARTY APPROVALS

         9.1      No material which is owned by a third party or in which a
                  third party has rights shall be embodied in the Book or used
                  in conjunction with the Book, unless Licensor has given
                  knowing prior approval in writing, such approval to be
                  granted or withheld within Licensor's sole discretion. In
                  the event that Licensor does so approve, Licensee shall
                  obtain all necessary licenses (and all other licenses
                  required by Licensor) for the use of such material
                  (including but not limited to all audio elements, if any) in
                  or in conjunction with the Book.

         9.2      Except with respect to material supplied by Licensor,
                  Licensee shall pay and be solely responsible for the payment
                  of all obligations to third parties arising from the
                  manufacture, distribution, advertising and sale of the Book,
                  including, but not 

                                     -17-
<PAGE>

Golden books Publishing Company, Inc.
Agreement dated September 26, 1997


                  limited to, payments to designers, printers, recording 
                  artists, musicians and applicable unions and guilds, and 
                  shall pay or cause to be paid to the copyright proprietors 
                  of the material referenced in Subparagraph 9.1 above, or to
                  their duly authorized agents, all royalties and other sums
                  (including the full statutory mechanical royalty rate if 
                  required for audio material) which may become due under and 
                  in accordance with said licenses and all applicable Laws.

         9.3      Licensee understands that Licensor's interim and final
                  approvals or disapprovals of the Book or any part of the
                  contents of the Book may depend on whether necessary
                  permissions from third parties have been obtained.

10.      COMPLIANCE WITH APPLICABLE LAWS AND STANDARDS

         10.1     Licensee covenants that the Book and any component thereof
                  distributed hereunder shall be of good quality and free of
                  defects in design, materials and workmanship, and shall
                  comply with all applicable Laws, and such specifications, if
                  any, as may have been specified in connection with this
                  Agreement and shall conform to the sample thereof approved
                  by Licensor. Licensee covenants that it will comply with all
                  applicable Laws in performing this Agreement, including but
                  not limited to, those pertaining to the manufacture,
                  pricing, sale and distribution of the Book.

         10.2     Without limiting the foregoing, Licensee covenants on behalf
                  of Licensee's own company, and agrees to require all
                  Suppliers to covenant by signing the Supplier's Agreement
                  (referenced in Paragraph 11 below), as follows:

                  (i)      Licensee and the Suppliers agree not to use child
                           labor in the manufacturing, packaging or
                           distribution of the Book. The term "child" refers
                           to a person younger than the local legal minimum
                           age for employment or the age for completing
                           compulsory education, but in no case shall any
                           child younger than fifteen (15) years of age (or
                           fourteen (14) years of age where local law allows)
                           be employed in the manufacturing, packaging or
                           distribution of the Book. Licensee and the
                           Suppliers employing young persons who do not fall
                           within the definition of "children" agree also to
                           comply with any Laws applicable to such persons.

                  (ii)     Licensee and the Suppliers agree only to employ
                           persons whose presence is voluntary. Licensee and
                           the Suppliers agree not to use any forced or
                           involuntary labor, whether prison, bonded,
                           indentured or otherwise.

                  (iii)    Licensee and the Suppliers agree to treat each
                           employee with dignity and respect, and not to use
                           corporal punishment, threats of violence, or other
                           forms of physical, sexual, psychological or verbal
                           harassment or abuse.

                                     -18-
<PAGE>
Golden books Publishing Company, Inc.
Agreement dated September 26, 1997

                  (iv)     Licensee and the Suppliers agree not to
                           discriminate in hiring and employment practices,
                           including salary, benefits, advancement,
                           discipline, termination, or retirement, on the
                           basis of race, religion, age, nationality, social
                           or ethnic origin, sexual orientation, gender,
                           political opinion or disability.

                  (v)      Licensee and the Suppliers recognize that wages are
                           essential to meeting employees' basic needs.
                           Licensee and the Suppliers agree to comply, at a
                           minimum, with all applicable wage and hour Laws,
                           including minimum wage, overtime, maximum hours,
                           piece rates and other elements of compensation, and
                           to provide legally mandated benefits. If local Laws
                           do not provide for overtime pay, Licensee and the
                           Suppliers agree to pay at least regular wages for
                           overtime work. Except in extraordinary business
                           circumstances, Licensee and the Suppliers will not
                           require employees to work more than the lesser of (a)
                           48 hours per week and 12 hours overtime or (b) the 
                           limits on regular and overtime hours allowed by local
                           law, or, where local law does not limit the hours of
                           work, the regular work week in such country plus 12
                           hours overtime. In addition, except in extraordinary
                           business circumstances, employees will be entitled
                           to at least one day off in every seven-day period.
                           Licensee and the Suppliers agree that, where local
                           industry standards are higher than applicable legal
                           requirements, they will meet the higher standards.

                  (vi)     Licensee and the Suppliers agree to provide
                           employees with a safe and healthy workplace in
                           compliance with all applicable Laws, ensuring, at a
                           minimum, reasonable access to potable water and
                           sanitary facilities, fire safety and adequate
                           lighting and ventilation. Licensee and the
                           Suppliers also agree to ensure that the same
                           standards of health and safety are applied in any
                           housing they provide for employees. Licensee and
                           the Suppliers agree to provide Licensor with all
                           information Licensor may request about
                           manufacturing, packaging and distribution
                           facilities for the Book.

                  (vii)    Licensee and the Suppliers agree to respect the
                           rights of employees to associate, organize and
                           bargain collectively in a lawful and peaceful
                           manner, without penalty or interference, in
                           accordance with applicable Laws.

                  (viii)   Licensee and the Suppliers agree to comply with all
                           applicable environmental Laws.

                                     -19-
<PAGE>
Golden books Publishing Company, Inc.
Agreement dated September 26, 1997


                  (ix)     Licensee and the Suppliers agree to comply with all
                           applicable Laws, including those pertaining to the
                           manufacture, pricing, sale and distribution of the
                           Book.

                  (x)      Licensee and the Suppliers agree that Licensor and
                           its designated agents (including third parties) may
                           engage in monitoring activities to confirm
                           compliance with this Paragraph 10, including
                           unannounced on-site inspections of manufacturing,
                           packaging and distribution facilities, and
                           employer-provided housing, such inspections to
                           include reviews of books and records relating to
                           employment matters and private interviews with
                           employees. Licensee and the Suppliers agree to
                           maintain on site all documentation necessary to
                           demonstrate compliance with this Paragraph 10.
                           Licensee agrees to promptly reimburse Disney for
                           the actual costs of inspections performed pursuant
                           to this Paragraph 10 when any of Licensee's
                           manufacturing facilities or any Suppliers do not
                           pass the inspection(s).

                  (xi)     Licensee and the Suppliers agree to take
                           appropriate steps to ensure that the provisions of
                           this code of conduct (the "Code of Conduct") are
                           communicated to employees, including the prominent
                           posting of a copy of the Code of Conduct for
                           Suppliers and Licensees, (copies of which are
                           attached hereto as Exhibits 3 and 4, respectively),
                           as may be applicable, in the local language and in
                           a place readily accessible to employees at all
                           times.

         10.3     Licensee agrees to take appropriate steps, in consultation
                  with Licensor, to develop, implement and maintain procedures
                  to evaluate and monitor the Suppliers it uses to manufacture
                  the Book or any components thereof, and to ensure compliance
                  with this Paragraph 10, including but not limited to,
                  unannounced on-site inspections of manufacturing, packaging
                  and distribution facilities and employer-provided housing,
                  reviews of books and records relating to employment matters
                  and private interviews with employees.

         10.4     Both before and after Licensee puts the Book on the market,
                  Licensee shall follow reasonable and proper procedures for
                  testing that the Book complies with all applicable product
                  safety Laws, and shall permit Licensor's designees to
                  inspect testing, manufacturing and quality control records
                  and procedures and to test the Book for compliance with
                  product safety and other applicable Laws. Licensee agrees to
                  promptly reimburse Licensor for the actual costs of such
                  testing if the Book fails to comply with such Laws. Licensee
                  shall also give due consideration to any recommendations by
                  Licensor that the Book exceeds the requirements of
                  applicable Laws. Books not manufactured, packaged or
                  distributed in accordance with applicable Laws shall be
                  deemed unapproved, even if previously approved 

                                     -20-
<PAGE>
Golden books Publishing Company, Inc.
Agreement dated September 26, 1997

                  by Licensor, and shall not be shipped unless and until they
                  have been brought into full compliance therewith.

11.      PRINTING AND/OR MANUFACTURING BY THIRD PARTIES

         11.1     All film positives/negatives and other reproduction material
                  used in the manufacture of the Book shall be prepared only
                  by Licensee, or by a third party under Licensee's control
                  and who has been approved by Licensor and who has executed
                  and delivered to Licensor the Supplier's Agreement in the
                  form attached hereto as Exhibit 1, and the Book shall be
                  printed only by Licensee or by a printer approved by
                  Licensor who has executed and delivered to Licensor the said
                  Supplier's Agreement. Licensor hereby approves the Suppliers
                  and printers identified on the list attached hereto as
                  Exhibit 6.

         11.2     Licensee shall, upon Licensor's request, deliver to
                  Licensor, or to publishers designated by Licensor, one or
                  more duplicate sets of all film positives, film negatives
                  and other reproduction material used in the manufacture of
                  the Book, and Licensor or such publishers, as the case may
                  be, shall reimburse Licensee for the actual cost of
                  duplicating any such materials delivered as well as for the
                  actual cost of removing Licensee's trade dress from any such
                  materials. In no case shall the charge for such material
                  exceed the lowest price Licensee charges other publishers
                  for similar material. Without limiting the foregoing,
                  Licensor shall not authorize any publisher who is licensed
                  by Licensor to publish in the United States or Canada to
                  repurpose any covers of the Book or to repurpose substantial
                  quantities of artwork or text from the Book without
                  Licensee's prior consent. The foregoing sentence shall apply
                  only to books published during the Term and in the Territory
                  which are similar in format, price point, and distribution
                  channel to the Book.

         11.3     Licensee agrees to supply Licensor with the names and
                  addresses of all of its own manufacturing facilities for the
                  Book. If Licensee at any time desires to have any
                  non-printed components of the Book containing Licensed
                  Property manufactured by a third party, whether the third
                  party is located within or outside the United States,
                  Licensee must, as a condition to the continuation of this
                  Agreement, notify Licensor of the accurate name and complete
                  address of such Supplier and the Book or components involved
                  and obtain Licensor's prior written permission to do so. If
                  Licensor is prepared to grant permission, Licensor will do
                  so if Licensee and each of Licensee's Suppliers sign a
                  Consent/Manufacturer's Agreement in a form which Licensor
                  will furnish to Licensee and Licensor receives all such
                  agreements properly signed.

         11.4     Licensor shall use reasonable efforts not to disclose the
                  names of Licensee's Suppliers to third parties, including
                  Affiliates of Licensor, except as may be 


                                     -21-
<PAGE>
Golden books Publishing Company, Inc.
Agreement dated September 26, 1997

                  necessary to enforce Licensor's contract rights or protect
                  Licensor's trademarks, copyrights, and intellectual property.

         11.5     If any such Supplier utilizes the Licensed Property or
                  trademarks for any unauthorized purpose, Licensee shall
                  cooperate fully in bringing such utilization to an immediate
                  halt. If, by reason of Licensee's not having supplied the
                  above-mentioned agreements to Licensor or not having given
                  Licensor the name of any Supplier, Licensor makes any
                  representation or takes any action and is thereby subjected
                  to any penalty or expense, Licensee will fully compensate
                  Licensor for any cost or loss Licensor sustains (in addition
                  to any other legal or equitable remedies available to
                  Licensor).

12.      ADVERTISING

         12.1     Licensee may, subject to receiving Licensor's prior written
                  approval in each case, advertise the Book in newspapers,
                  periodicals, magazines and other publications and, in
                  catalogs, on billboards, radio, television or by other
                  advertising or promotional techniques; provided, however,
                  that all photography, artwork, text, scripts and storyboards
                  for all advertising shall be submitted to Licensor for its
                  prior review and written approval as to the content of such
                  advertising. Licensor's approval or lack thereof will be
                  given in a timely fashion. As a condition to the 
                  right of public distribution licensed hereunder, appropriate
                  and legally sufficient copyright notice in the name of
                  Disney Enterprises, Inc. (hereinafter referred in this
                  Agreement as "Disney Enterprises") shall be included in all
                  advertising for the Book in which any of Disney's characters
                  or other copyrighted materials appear.

         12.2     Following the expiration or termination of this Agreement,
                  and the Sell-off Period, if any, Licensee will not advertise
                  or promote the Book in any manner or issue any offering
                  literature or material with respect thereto.

         12.3     Licensee warrants that all advertising and promotions for
                  the Book shall comply with all applicable Laws and shall not
                  infringe the rights of any person or entity. Licensor's
                  approval for the use or manner of use of any proposed
                  advertising or promotion hereunder shall not constitute an
                  opinion as to the legal appropriateness or adequacy of such
                  use or manner of use, and Licensee shall be solely
                  responsible for any liability or risk of liability arising
                  out of, or connected with, the use of any such proposed
                  advertising or promotion.

13.      PROMOTION COMMITMENT

         Licensee agrees to carry out the Promotion Commitment set forth in
         Subparagraph 1.10 above.


                                     -22-
<PAGE>
Golden books Publishing Company, Inc.
Agreement dated September 26, 1997


14.      COMMON MARKETING FUND

         14.1     Licensee shall pay to Licensor an amount equal to
                  [Intentionally omitted pursuant to a confidential treatment
                  request and separately filed with the Commission] (the
                  "Common Marketing Fund Payment"), which amount Licensee
                  agrees to pay Licensor concurrently with Royalties due each
                  Royalty Payment Period as detailed in Paragraph 21 hereof.
                  Licensee further agrees to pay Licensor the following sums
                  as a guarantee of such minimum payment (the "CMF Guarantee")
                  on Licensee's cumulative sales in the following periods and
                  as non-refundable installments of such guarantee payments
                  (the "CMF Advances"), due and payable on the dates indicated
                  below:

                  [Intentionally omitted pursuant to a confidential treatment
                  request and separately filed with the Commission].

                                     -23-
<PAGE>
Golden books Publishing Company, Inc.
Agreement dated September 26, 1997


         14.2     The Common Marketing Fund Payment as defined hereinabove
                  shall be placed in a general fund for use in promoting the
                  Licensed Property, Disney characters, Disney's copyrights,
                  and trademarks (which may include the Licensed Property) and
                  licensee activities generally, all as Licensor deems
                  appropriate in Licensor's sole discretion. Such funds shall
                  be expended by Licensor and/or Licensor's designees (but not
                  paid to Licensor's own employees for services they render)
                  in the amounts and in the manner Licensor deems most
                  appropriate in order to provide national, territorial, 
                  regional or local advertising, marketing and promotion, and
                  market research related thereto, of the License Property
                  licensed hereunder or other Disney properties in the same
                  property classification. [Intentionally omitted pursuant to a
                  confidential treatment request and separately filed with the
                  Commission].

         14.3     Licensee agrees to pay in full the CMF Advances on account
                  of the CMF Guarantee to accrue during the Term only and only
                  with respect to sales in the Territory. In addition, with
                  Licensee's statement for each Royalty Payment Period ending
                  on a date indicated hereinabove with respect to the CMF
                  Guarantee, Licensee shall pay Licensor the amount, if any,
                  by which cumulative payment made with respect to sales in
                  the Territory during any period or periods covered by such
                  provision fall short of the amount of the CMF Guarantee
                  specified for that period.

15.      OWNERSHIP

         15.1     Licensee acknowledges that the copyrights and all other
                  proprietary rights in and to the Licensed Property are
                  exclusively owned by and reserved to Disney Enterprises.
                  Licensee shall neither acquire nor assert any proprietary
                  right, interest, or title to any character used in the Book,
                  to the title of the Book, or to any other material prepared
                  for or contained on or in the Book, or to any copy,
                  reproduction, translation, or derivative work thereof
                  (collectively referred to herein as "Disney Property") in
                  any format or media, now existing or hereafter developed,
                  through the exercise of any rights granted to Licensee
                  hereunder. All 

                                     -24-
<PAGE>
Golden books Publishing Company, Inc.
Agreement dated September 26, 1997


                  copyrights and trademarks, service marks, trade dress, and
                  tradenames pertaining to the Book, as well as all rights of
                  every kind in and to the Disney Property, shall be Disney 
                  Enterprises' exclusive property, except such trademarks, 
                  tradenames or service marks as do not relate to any Disney 
                  material and do relate to the business name of the Licensee
                  or the name of any line of books heretofore published by 
                  Licensee. No part of the Book or excerpt therefrom may be
                  used by or under the authority of Licensee in any way 
                  separate from the Book without Licensor's prior written
                  consent. Licensor acknowledges Licensee's exclusive
                  rights in and to Licensee's trademarks, tradenames, service
                  marks, and trade dress used in connection with Licensee's
                  own publishing activities, including, without limitation,
                  Licensee's distinctive differentiated book spine treatment
                  (collectively, the "Golden Marks). Licensor agrees that it
                  will not use, or knowingly allow the use by a publishing
                  licensee (in connection with that licensee's publishing
                  activities authorized by Licensor), any such Golden Marks or
                  any marks that are confusingly similar in the reasonable
                  judgment of Licensee without Licensee's prior written
                  consent. If Licensee becomes aware of any such unauthorized
                  use before Licensor does, then Licensee shall promptly
                  notify Licensor and provide Licensor with an opportunity to
                  take reasonable corrective action.

         15.2     If Licensee creates or acquires material for use in the
                  Book, whether or not based on or using Disney Enterprises'
                  characters, and whether or not actually used in the Book or
                  published, such material shall be deemed a work-for-hire for
                  Disney Enterprises and all ownership rights (including but
                  not limited to the copyright therein) shall belong to Disney
                  Enterprises. Licensee agrees that prior to the creation of
                  any such material by third parties, Licensee shall cause the
                  artists and/or writers who create such material, or the
                  owners of the rights thereto, to execute the work for
                  hire/copyright assignment agreement in the form attached
                  hereto as Exhibit 2, agreeing that all such material shall
                  be considered a work-made-for-hire for Disney Enterprises
                  and fully releasing or assigning to Disney Enterprises all
                  rights in such material, including but not limited to all
                  copyrights, so that all such rights shall inure to Disney
                  Enterprises and become a part of Disney Enterprises'
                  copyright and other rights in and to the Book. Licensee
                  shall provide Licensor with a copy of every work for
                  hire/copyright assignment agreement, and any other agreement
                  entered into with respect to the ownership of the Book.
                  Licensee agrees that it will not give, or agree to give,
                  credit of any kind to any such artists or writers without
                  the prior written approval of Licensor.

         15.3     Subject to the rights granted hereunder, title (including
                  copyright and physical ownership) to all material objects
                  incorporating the Disney Property (including without
                  limitation, original drawings and illustrations used in the
                  Book or in promotional or advertising material which portray
                  the Disney Property as well as all photographs and
                  reproductions of the originals), whether supplied by
                  Licensor or prepared by or for Licensee, shall be in Disney
                  Enterprises, and in no event 


                                     -25-
<PAGE>
Golden books Publishing Company, Inc.
Agreement dated September 26, 1997

                  shall Licensee sell or lease the use of any such material
                  objects or otherwise part with control thereof. Such material
                  objects shall be delivered to Licensor in good condition 
                  (subject to normal wear and tear) upon request, at Licensee's
                  sole expense. If Licensee advises Licensor that any such
                  material objects requested to be returned are being utilized
                  by Licensee for the current development of any title to the 
                  Book, then Licensor shall allow Licensee ninety (90) days to
                  create films or other reproduction material necessary for the
                  manufacture of the Book, after which the requested materials 
                  must be immediately returned.

         15.4     Licensee hereby assigns to Disney Enterprises all right,
                  title and interest (including but not limited to all
                  copyright(s) and any extensions and renewals thereof)
                  throughout the universe in perpetuity which Licensee may
                  have acquired relating to any and all material prepared or
                  published hereunder or contemplated hereby, or relating to
                  the Disney Property or its use of the same hereunder.
                  Licensee hereby appoints Licensor to act as Licensee's
                  attorney-in-fact to execute any documents in Licensee's name
                  and/or on Licensee's behalf necessary to grant or assign
                  such copyrights or other rights to Disney Enterprises.

16.      COPYRIGHT NOTICE

         As a condition to the grant of rights hereunder, each copy of the
         Book, and any other matter containing Licensed Property, shall bear a
         properly located permanently affixed copyright notice comprised of c
         in a circle, plus a yeardate of publication, plus "Disney
         Enterprises, Inc.", and for those versions of the Book containing
         Disney-stylized Winnie The Pooh characters, "Based on the Pooh
         stories by A.A. Milne (copyright the Pooh Properties Trust)" or such
         other notices as Licensor specifies to Licensee in writing, together
         with such other notice of copyright or trademark as may be prescribed
         or required by Laws applicable to the Territory in order to
         establish, protect, and preserve Disney Enterprises' copyrights and
         trademarks. If, through inadvertence or otherwise, a copyright notice
         on the Book or other such matter should appear in Licensee's name or
         the name of a third party, Licensee hereby agrees to assign to Disney
         Enterprises the copyright represented by any such copyright notice in
         Licensee's name and, upon request, cause the execution and delivery
         to Licensor of whatever documents are necessary to convey to Disney
         Enterprises that copyright represented by any such copyright notice.
         If, by inadvertence, a proper copyright notice is omitted from the
         Book or any other matter containing Licensed Property, Licensee
         agrees at Licensee's expense to use all reasonable efforts to correct
         the omission on the Book or other matter in the process of
         manufacture or in distribution. Licensee agrees to advise Licensor
         promptly and in writing of the steps being taken to correct any such
         omission and to make the corrections on existing copies of the Book
         which can be located. Licensee shall also include such credit lines
         in the Book as Licensor may require by written notice to Licensee,
         provided that Licensor shall not require such credit lines to
         interfere with the Licensee's line look or to be obtrusive.


                                     -26-
<PAGE>
Golden books Publishing Company, Inc.
Agreement dated September 26, 1997

17.      REGISTRATIONS

         Except with Licensor's written consent, neither Licensee nor any
         Affiliate of Licensee will register or attempt to register in any
         country copyright in the Book and/or in any part of the Disney
         Property, and/or any trademark which is identical with any mark used
         by Disney or which is so similar thereto as to present, within the
         reasonable judgment of Licensor, a likelihood of confusion. In the
         event of a breach of the foregoing, Licensee agrees, at Licensee's
         expense and at Licensor's request, immediately to terminate the
         unauthorized registration activity and promptly to execute and
         deliver, or cause to be delivered, to Licensor such assignments and
         other documents as Licensor may require to transfer to Disney
         Enterprises all rights to the registrations or applications involved.

18.      UNLICENSED USE OF LICENSED PROPERTY

         18.1     Licensee agrees that Licensee will not use the Licensed
                  Property, or the trademarks, or any other material the
                  copyright to which is owned by Disney Enterprises in any way
                  other than as herein authorized (or as is authorized in any
                  other written contract in effect between the parties). In
                  addition to any other remedy Licensor may have, Licensee
                  agrees that all revenues from any use thereof on products
                  other than the Book (unless authorized by Licensor in
                  writing), and all revenues from the use of any other
                  copyrighted material of Disney Enterprises' without written
                  authorization, shall be immediately payable to Licensor.

         18.2     Licensee agrees to give Licensor prompt written notice of
                  any unlicensed use by third parties of the Licensed Property
                  or trademarks of which Licensee becomes aware, and that
                  Licensee will not, without Licensor's written consent, bring
                  or cause to be brought any criminal prosecution, lawsuit or
                  administrative action for infringement, interference with or
                  violation of any rights to the Book, its contents and/or the
                  characters. Because of the need for and the high costs of an
                  effective anti-piracy enforcement program, Licensee agrees
                  to cooperate with Licensor and, if necessary, to be named by
                  Licensor as a sole complainant or co-complainant in any
                  action against an infringer of the Licensed Property and,
                  notwithstanding any right of Licensee to recover same, legal
                  or otherwise, Licensee agrees to pay to Licensor, and hereby
                  waives all claims to, all damages or other monetary relief
                  recovered in such action by reason of a judgment or
                  settlement whether or not such damages or other monetary
                  relief, or any part thereof, represent or are intended to
                  represent injury sustained by Licensee as a licensee
                  hereunder; in any such action against an infringer, Licensor
                  agrees to reimburse Licensee for reasonable expenses
                  incurred at Licensor's request, including reasonable
                  attorney's fees and disbursements if Licensor has requested
                  Licensee to retain separate counsel.


                                     -27-
<PAGE>
Golden books Publishing Company, Inc.
Agreement dated September 26, 1997


19.      WARRANTIES AND INDEMNITIES

         19.1     Licensee hereby represents and warrants that any material
                  used in the Book, other than material supplied by Licensor,
                  shall not infringe upon or interfere with any common law
                  right, or any other right, of any person or entity, and that
                  the creation, manufacture, publishing, marketing,
                  pre-pricing, pricing, sale and distribution of the Book
                  shall be in compliance with all applicable Laws and shall
                  not infringe the rights of any person or entity. Without
                  limiting the foregoing, Licensee represents and warrants
                  that no such material shall infringe any copyright or defame
                  or invade the rights of privacy or publicity of any person
                  or entity. Licensee further represents and warrants that it
                  will not use or allow the use of the name "Walt Disney" or
                  the name "Disney", or the name or likeness of the fanciful
                  characters of Disney or any name, mark, emblem, logo or
                  designation that suggests or implies an association with
                  Disney, for any purpose other than as specified in this
                  Agreement, unless explicitly authorized by Licensor in
                  writing to do so.

         19.2     Licensee hereby indemnifies and holds Disney harmless,
                  during and after the Term hereof, against all claims,
                  demands, suits, judgments, losses, liabilities (including
                  settlements entered into in good faith with Licensee's
                  consent, not to be unreasonably withheld) and expenses of
                  any nature (including reasonable attorneys' fees and
                  disbursements) arising out of Licensee's activities under
                  this Agreement, including but not limited to, any actual or
                  alleged: (1) negligent acts or omissions on Licensee's part,
                  (2) defect (whether obvious or hidden and whether or not
                  present in any sample approved by Licensor) in the Book, (3)
                  personal injury, (4) infringement of any rights of any other
                  person by the manufacture, sale, possession or use of the
                  Book, (5) breach on Licensee's part of any covenant,
                  representation or warranty contained in this Agreement or
                  (6) failure of the Book, or by Licensee, to comply with
                  applicable Laws. The parties indemnified hereunder shall
                  include Licensor, and its parent, successors and
                  subsidiaries, and their officers, directors, employees and
                  agents. The indemnity shall not apply to any claim or
                  liability relating to any infringement of the copyright of a
                  third party caused by Licensee's utilization of the Licensed
                  Property in accordance with the provisions hereof, unless
                  such claim or liability arises out of Licensee's failure to
                  obtain the full assignment of rights referenced in Paragraph
                  15 above.

         19.3     Licensor hereby represents and warrants that the Disney
                  Property supplied by Licensor hereunder shall not infringe
                  the copyright of any third party or any right granted by
                  Licensor to such third party. Licensor hereby indemnifies
                  and holds Licensee harmless during and after the Term hereof
                  against all claims, demands, suits, judgments, losses,
                  liabilities, (including settlements entered into in good
                  faith with Licensor's consent, not to be unreasonably
                  withheld), and expenses of 

                                     -28-
<PAGE>
Golden books Publishing Company, Inc.
Agreement dated September 26, 1997

                  any nature (including reasonable attorney's fees and
                  disbursements) arising out of any claim that Licensee's
                  use of any representation of the Licensed Property approved
                  in accordance with the provisions of this Agreement infringes
                  the copyright of any third party or infringes any right
                  granted by Licensor to such third party, except for claims 
                  arising out of Licensee's failure to obtain the full 
                  assignment of rights referenced in Paragraph 15 above. In no
                  event shall Licensor be liable for lost profits. Without
                  limiting the generality of this Subparagraph 19.3, if during
                  the term of this Agreement Licensor enters into another
                  licensed publishing agreement for the Territory in which
                  Licensor agrees to provide representations and warranties
                  which exceed the scope of this Subparagraph 19.3, then such 
                  additional representations and warranties shall be included
                  in the representations and warranties provided by Licensor 
                  herein.

         19.4     If by reason of any claims referred to in Subparagraph 19.3
                  above, Licensee is precluded from selling any stock of the
                  Book or utilizing any materials in Licensee's possession or
                  which come into Licensee's possession by reason of any
                  required recall, Licensor shall be obligated to purchase
                  such Books and materials from Licensee at the out-of-pocket
                  cost to Licensee, excluding overhead, but Licensor shall
                  have no other responsibility or liability with respect to
                  such Books or materials, except that the Advance and
                  Guarantee shall be adjusted to correspond to the time
                  remaining in the Term at the date of the purchase by
                  Licensor.

         19.5     Licensor gives no warranty or indemnity with respect to any
                  liability or expense arising from any claim that use of the
                  Licensed Property or the trademarks on or in connection with
                  the Book hereunder or any packaging, advertising or
                  promotional material infringes on any trademark right of any
                  third party or otherwise constitutes unfair competition by
                  reason of any prior rights acquired by such third party,
                  other than rights acquired from Disney Enterprises. It is
                  expressly agreed that it is Licensee's responsibility to
                  carry out such investigations as Licensee may deem
                  appropriate to establish that the Book, packaging, and
                  promotional and advertising material which are manufactured
                  or created hereunder, including any use made of the Licensed
                  Property and the trademarks therewith, do not infringe such
                  right of any third party, and Licensor shall not be liable
                  to Licensee if such infringement occurs.

         19.6     Licensee and Licensor agree to give each other prompt
                  written notice of any claim or suit which may arise under
                  the indemnity provisions set forth above. Without limiting
                  the foregoing, Licensee agrees to give Licensor written
                  notice of any product liability claim made or suit filed
                  with respect to the Book, any investigations or directives
                  regarding the Book issued by the Consumer Product Safety
                  Commission ("CPSC") or other federal, state or local
                  consumer safety agency, and any notices sent by Licensee to,
                  or received by Licensee from, 

                                     -29-
<PAGE>
Golden books Publishing Company, Inc.
Agreement dated September 26, 1997

                  the CPSC or other consumer safety agency regarding the Book
                  within seven (7) days of Licensee's receipt or promulgation
                  of the claim, suit, investigation, directive, or notice.

20.      INSURANCE

         Licensee shall maintain in full force and effect at all times while
         this Agreement is in effect, and for three (3) years thereafter,
         commercial general liability insurance on a per occurrence form,
         including broad form coverage for contractual liability, property
         damage, products liability and personal injury liability (including
         bodily injury and death), waiving subrogation, with minimum limits of
         no less than two million United States Dollars (U.S. $2,000,000.00)
         per occurrence, and naming as additional insureds those indemnified
         in Subparagraph 19 hereof. Licensee also agrees to maintain in full
         force and effect at all times while this Agreement is in effect such
         Worker's Compensation Insurance as is required by applicable law and
         Employer's Liability Insurance with minimum limits of one million
         United States Dollars (U.S. $1,000,000.00) per occurrence. All
         insurance shall be primary and not contributory. Licensee shall
         deliver to Licensor a certificate(s) of insurance evidencing
         satisfactory coverage and indicating that Licensor shall receive
         thirty (30) days unrestricted prior written notice of cancellation,
         non-renewal, or material change in coverage. Licensee's insurance
         shall be carried by an insurer with a Best Guide rating of B + VII or
         better. Compliance herewith in no way limits Licensee's indemnity
         obligations, except to the extent that Licensee's insurance company
         actually pays Licensor amounts which Licensee would otherwise pay
         Licensor.

21.      STATEMENTS AND PAYMENT OF ROYALTIES

         21.1     Licensee agrees to pay and shall pay to Licensor all
                  Royalties required under this Agreement. Licensee shall
                  submit to Licensor statements of account so as to be
                  received by Licensor no later than twenty-five (25) days
                  after the end of each Royalty Payment Period during the
                  Term. Licensee shall submit such statements of account
                  regardless of whether any sales have taken place and/or any
                  Royalties are payable to Licensor. Licensee's statements
                  shall be on forms substantially similar to those designated
                  by Licensor for Licensee's use (a sample copy of the current
                  form is attached hereto as Exhibit 7), showing all
                  information requested by such forms (subject to Subparagraph
                  21.8 below), including but not limited to the following:

                  If Licensee's Royalty calculation is based on a percentage
                  of the suggested retail price ("SRP") of the Book:

                  (i)      Licensee's product number, ISBN, and title;

                                     -30-
<PAGE>
Golden books Publishing Company, Inc.
Agreement dated September 26, 1997


                  (ii)     the Royalty rate code as provided by Licensor;

                  (iii)    the applicable SRP Royalty rate;

                  (iv)     the applicable Net Invoiced Billings ("NIB")
                           Royalty rate;

                  (v)      the gross quantities by title of the Book sold (a
                           sale of the Book shall be deemed to have occurred
                           on the date the Book is shipped to the customer);

                  (vi)     the SRP(s) on which the Royalty is calculated;

                  (vii)    the sum of the units sold multiplied by the
                           applicable SRP ("Gross SRP Dollars)

                  (viii)   Net Invoiced Billings ("NIB Dollars");

                  (ix)     the applicable SRP Royalty rate multiplied by Gross
                           SRP Dollars;

                  (x)      the applicable NIB Royalty rate multiplied by NIB
                           Dollars;

                  (xi)     the Royalty payment due; and

                  (xii)    a separate report for each item number (i) through
                           (xi) above as they apply to returns.

                  If Licensee's Royalty calculation is based on Net Invoiced 
                  Billings:

                  (i)      Licensee's product number, ISBN, and title;

                  (ii)     the Royalty rate code as provided by Licensor;

                  (iii)    the applicable NIB Royalty rate;

                  (iv)     the gross quantities by title of the Book sold (a
                           sale of the Book shall be deemed to have occurred
                           on the date the Book is shipped to the customer);

                  (v)      NIB Dollars;

                  (vi)     the Royalty payment due; and

                  (vii)    a separate report for each item number (i) through
                           (vi) above as they apply to returns.

                                     -31-
<PAGE>
Golden books Publishing Company, Inc.
Agreement dated September 26, 1997

                  Sales to countries other than the United States, if any such
                  are permitted, shall be reported separately by country.
                  Royalty payments shown as due shall be delivered to Licensor
                  with such statements; provided, however, that Licensee shall
                  deliver directly to Licensor's Canadian office, at the
                  address listed below in Subparagraph 21.4, Royalties payable
                  on sales of the Book in Canada and a separate statement of
                  account for such sales. GST applicable to Royalties or to
                  any other payments due to Licensor shall be indicated on
                  Licensee's statements of account for Canada and paid to
                  Licensor along with the Royalty or other payment. Royalties
                  are also payable, and due with such statements, on inventory
                  shrinkage that exceeds [Intentionally omitted pursuant to a
                  confidential treatment request and separately filed with the
                  Commission] (excluding free copies authorized pursuant to
                  Subparagraph 1.6(viii) above). Inventory shrinkage means the
                  reduction in Licensee's inventory of the Book not caused by
                  sales or damaged copies. To the extent that Royalties are
                  not paid, Licensor may offset Royalties due hereunder
                  against any sums which Licensor or any of its Affiliates may
                  owe to Licensee or any of its Affiliates. No deduction or
                  withholding from Royalties payable to Licensor shall be made
                  by reason of any tax. Any applicable tax on the manufacture,
                  distribution and sale of the Book shall be borne by
                  Licensee.

         21.2     The statement forms Licensor designates for Licensee's use
                  may be changed from time to time, and Licensee agrees to use
                  the most current form Licensor provides to Licensee.
                  Licensee shall fully comply with all of Licensor's
                  instructions for completing such forms. Licensee shall
                  submit, concurrently with Licensee's written statement of
                  account for each Royalty Payment Period, an electronic
                  version (e.g., computer diskette or electronic transmission)
                  of such statement of account. Licensee shall continue to
                  submit, in electronic or written form, the "Supplemental
                  Schedule" which Licensee has heretofore been submitting to
                  Licensor in conjunction with Licensee's statements of
                  account, identifying the new titles being sold for each
                  Royalty Payment Period.

         21.3     Sales of books licensed under contracts with Licensor other
                  than this Agreement shall not be reported on the same
                  statement as sales of the Book under this Agreement.

         21.4     Licensee's payments, including all Royalties (excluding
                  Royalties payable to Canada), shall be delivered to the
                  attention of the Disney Publishing Group, P.O. Box 101947,
                  Atlanta, Georgia 30392. A copy of each statement and payment
                  must be sent to The Disney Publishing Group, 500 South Buena
                  Vista Street, Burbank, California 91521-6311, to the
                  attention of Disney Licensed Publishing. If Licensee wishes
                  to send statements and payments by overnight courier, please
                  use the following address: The Disney Publishing Group, 3800
                  West Alameda Avenue, 17th Floor, Burbank, California
                  91505-6311, Attention Disney Licensed Publishing. Any
                  Advances should be mailed directly to The Disney Publishing
                  Group, 3800 West Alameda Avenue, 16th Floor, Burbank,
                  California 91505-6292, 

                                     -32-
<PAGE>
Golden books Publishing Company, Inc.
Agreement dated September 26, 1997

                  to the attention of the Contract Administrator. Statements
                  and Royalties payable to Canada shall be delivered to Disney
                  Worldwide Services, Inc. - T6071, P.O. Box 6100, Postal
                  Station "F", Toronto, Ontario M4Y 2Z2.

         21.5     Licensee shall indicate on Licensee's statement of account
                  the amount of any reserve for returns maintained. Licensee
                  shall not maintain an unreasonable reserve for returns. In
                  no event shall Licensee's reserve for returns exceed
                  [Intentionally omitted pursuant to a confidential treatment
                  request and separately filed with the Commission] of the
                  Royalties due in the Royalty Payment Period being reported,
                  unless Licensee has obtained the prior written consent of
                  Licensor. In the event that actual returns exceed the
                  reserve for returns and cannot be recouped out of Royalties
                  otherwise due in the relevant Royalty Payment Period, or any
                  subsequent Royalty Payment Period, Licensor shall refund at
                  the end of the Term unearned Royalties previously paid in
                  excess of any Advances, and subject to payment by Licensee
                  when due of any guarantee obligation. Such refund may be
                  applied by Licensor against any late charges that may be due
                  by Licensee hereunder. In the event that reserves exceed
                  actual returns, Licensee shall pay Royalties on the
                  difference with Licensee's final statement of account for
                  the Term. Licensee may report returns during the Term of the
                  Agreement only. In no event may Licensee report returns
                  which occur during the Sell-off Period, if granted. For
                  purposes of clarity, in no event shall Licensee be entitled
                  to offset any returns against Licensee's Guarantee
                  obligations. Without limiting the generality of the
                  foregoing, once Licensee has attained the capability to
                  report actual returns on a consistent basis and can
                  demonstrate to Licensor the need to increase the allowable
                  reserve for returns percentage, Licensor shall in good faith
                  consider permitting a reasonable increase.

         21.6     Within thirty (30) days prior to the beginning of each
                  Royalty Payment Period and within ninety (90) days prior to
                  the beginning of each Guarantee period, Licensee shall
                  submit to Licensor a forecast of the expected Net Invoiced
                  Billings, projected unit volumes to be sold, unit volumes to
                  be returned, reserve percentages, suggested retail prices,
                  and Royalties for each title of the Book for each respective
                  time period.

        21.7      Licensee shall take all necessary steps to ensure that its
                  information systems, including without limitation, all its
                  proprietary and all third party hardware and software,
                  process dates correctly prior to, during and after the
                  calendar year 2000 ("Year 2000 Compliance"). Year 2000
                  Compliance shall include, without limitation, correct
                  century recognition, calculations that properly accommodate
                  same century and multi-century formulas and date values, and
                  interface values that reflect the appropriate century.
                  Necessary steps to ensure Year 2000 Compliance shall
                  include, without limitation, analysis of all components of
                  Licensee's information systems and, as necessary,
                  development, installation and testing of software fixes,
                  patches and/or updates. In a timely manner, but no later


                                     -33-
<PAGE>
Golden books Publishing Company, Inc.
Agreement dated September 26, 1997

                  than December 31, 1998, Licensee shall advise Licensor in
                  writing whether or not its information systems are Year 2000
                  Compliant. If Licensee advises Licensor that Licensee's
                  information systems are not Year 2000 Compliant, Licensee
                  shall endeavor to ensure that its information systems are
                  substantially Year 2000 Compliant on or before June 30,
                  1999.

         21.8     Without limiting the generality of this Paragraph 21,
                  Licensor recognizes and acknowledges that Licensee's current
                  automated accounting system may not have the capability to
                  report all of the information required by Licensor,
                  including the information required under Subparagraphs 21.1
                  and 21.6 above. Licensee represents that it is currently
                  working to improve its automated accounting system so as to
                  be in a position to provide Licensor with all of the
                  information requested by Licensor for reporting purposes
                  under those Subparagraphs by January 1, 2000. Until such
                  time, Licensee shall not be deemed to be in breach of
                  Subparagraphs 21.1 or 21.6 if Licensee (a) uses its best
                  efforts to report to Licensor the maximum amount of
                  information required under Subparagraphs 21.1 and 21.6 which
                  Licensee is reasonably capable of reporting and (b) Licensee
                  provides Licensor any such additional information required,
                  if reasonably available and whether or not contained in
                  Licensee's automated accounting system, on an as-needed
                  basis when requested by Licensor, including, but not limited
                  to, in connection with Licensor's audit rights under
                  Paragraph 23 below.

22.      INTEREST

         Royalties, audit findings or any other payments due to Licensor
         hereunder which are received after the due date shall bear interest
         at the rate of [Intentionally omitted pursuant to a confidential
         treatment request and separately filed with the Commission] per annum
         from the due date, or at the maximum rate permissible by law if less
         than [Intentionally omitted pursuant to a confidential treatment
         request and separately filed with the Commission].

23.      AUDITS AND MAINTAINING RECORDS

         23.1     Licensee agrees to keep and preserve accurate records,
                  during the Term hereof and for two (2) years after the
                  expiration or termination of this Agreement, of all
                  transactions relating to this Agreement and any prior
                  agreement with Licensor regarding the Licensed Property,
                  including, without limitation, print runs, shipments to
                  Licensee of the Book and any components thereof, inventory
                  records, records of sales and shipments by Licensee, and
                  records of returns. Licensor, and/or a representative of
                  Licensor, shall have the right at any time, during the Term
                  hereof and for two (2) years after the expiration or
                  termination of this Agreement, during reasonable business
                  hours upon a prior request made by Licensor, to examine and
                  make extracts from all such records, including the general
                  ledger, invoices, and any other records which Licensor
                  reasonably deems appropriate to verify the accuracy of
                  Licensee's statements of account or 


                                     -34-
<PAGE>
Golden books Publishing Company, Inc.
Agreement dated September 26, 1997


                  Licensee's performance under this Agreement. Licensee
                  acknowledges that Licensor may furnish Licensee with an 
                  audit questionnaire, and Licensee agrees to fully and 
                  accurately complete such questionnaire, and return it to 
                  Licensor within the designated time. Licensor's use of an
                  audit questionnaire shall not limit Licensor's ability to
                  conduct any on-site audit(s) as provided above. Licensee
                  acknowledges that an audit conducted by Licensor or its
                  representatives, may involve one or more license agreements
                  at a time.

         23.2     If in any audit of Licensee's records it is determined that
                  there is a shortfall of five percent (5%) or more in
                  Royalties reported for any Royalty Payment Period, Licensee
                  shall, upon request from Licensor, reimburse Licensor for
                  the full out-of-pocket costs of the audit, including the
                  costs of employee auditors calculated at their then current
                  hourly rate per person for travel time during normal working
                  hours and actual working time.

         23.3     If Licensee has failed to keep accurate records for one or
                  more Royalty Payment Periods, Licensor will assume that the
                  Royalties owed to Licensor for such Royalty Payment
                  Period(s) are equal to a reasonable amount, determined in
                  Licensor's absolute discretion, which may be up to, but will
                  not exceed, the highest Royalties owed to Licensor in a
                  Royalty Payment Period for which Licensee has kept accurate
                  records. If Licensee has failed to keep adequate records for
                  any Royalty Payment Period, Licensor will assume a
                  reasonable amount of Royalties which Licensee will owe to
                  Licensor, based on the records Licensee has kept and other
                  reasonable assumptions Licensor deems appropriate.

24.      WITHDRAWAL OF LICENSED MATERIAL

         Licensor may require Licensee to withhold and/or withdraw the
         Licensed Property, or any part thereof, the use or sale of which
         under this Agreement would infringe or reasonably be claimed to
         infringe the rights of a third party, other than rights granted by
         Disney Enterprises, in which case Licensor's obligations to Licensee
         shall be limited to the purchase at cost of the Books and other
         materials utilizing such withdrawn Licensed Property which cannot be
         used or sold. In the case of any withdrawal under the preceding
         sentence, the Advance and Guarantee shall be adjusted to correspond
         to the time remaining in the Term at the date of withdrawal.

25.      TERMINATION

         Without prejudice to any other right or remedy available to it,
         Licensor shall have the right at any time to terminate this
         Agreement, by giving written notice thereof, in the event of the
         occurrence of one (1) or more of the following:

                                     -35-
<PAGE>
Golden books Publishing Company, Inc.
Agreement dated September 26, 1997

         25.1     If Licensee delivers to any customer without Licensor's
                  written authorization anything containing representations of
                  the Licensed Property or other material the copyright or
                  other proprietary rights to which are owned by Disney
                  Enterprises, other than the Book described herein and
                  approved in accordance with the provisions hereof and such
                  breach is not cured within thirty (30) days after
                  notification by Licensor of the breach (or, in the event of
                  a breach which cannot be corrected within thirty (30) days,
                  if Licensee fails to commence such correction within such
                  thirty (30) day period and thereafter diligently prosecute
                  it to completion); or

         25.2     If Licensee delivers the Book outside the Territory (unless
                  the Book is destined for ultimate delivery in the Territory)
                  or sells the Book to a third party if Licensee knows, or in
                  the exercise of prudent business judgment should know, that
                  such sale will result in delivery of the Book outside the
                  Territory and such breach is not cured within thirty (30)
                  days after notification by Licensor of the breach (or, in
                  the event of a breach which cannot be corrected within
                  thirty (30) days, if Licensee fails to commence such
                  correction within such thirty (30) day period and thereafter
                  diligently prosecute it to completion); or

         25.3     If Licensee fails to make any payment and/or furnish any
                  statement as herein provided, and if such failure is not
                  corrected within thirty (30) days following the date said
                  statement or payment was due; or

         25.4     If Licensee shall breach any other terms of this Agreement
                  and if any such breach is not corrected within thirty (30)
                  days after notification by Licensor of the breach (or, in
                  the event of a breach which cannot be corrected within
                  thirty (30) days, if Licensee fails to commence such
                  correction within such 30 day period and thereafter
                  diligently prosecute it to completion); or

         25.5     If Licensee breaches any material term of any other
                  agreement between the parties to this Agreement, and
                  Licensor terminates such other agreement for cause; or

         25.6     If Licensee shall make any assignment for the benefit of
                  creditors, or file a petition in bankruptcy, or be adjudged
                  bankrupt, or become insolvent, or be placed in the hands of
                  a receiver. The equivalent of any of the proceedings or acts
                  referred to in this Subparagraph, though known and/or
                  designated by some other name or term in any part of the
                  Territory shall likewise constitute a ground for termination
                  of this Agreement by Licensor; or

         25.7     If Licensee is not permitted or is unable to operate its
                  business in the usual manner, or is not permitted or is
                  unable to provide Licensor with assurances satisfactory to
                  Licensor that Licensee will so operate Licensee's business,
                  as debtor in possession or its equivalent, or is not
                  permitted, unable to otherwise 

                                     -36-
<PAGE>
Golden books Publishing Company, Inc.
Agreement dated September 26, 1997

                  meet Licensee's obligations under this Agreement or to 
                  provide Licensor with assurance satisfactory to Licensor
                  that Licensee will meet such obligations; or

         25.8     If [Intentionally omitted pursuant to a confidential
                  treatment request and separately filed with the Commission]
                  during the Term of this Agreement (and any extension
                  thereof) Licensee breaches any material provision of this
                  Agreement which is of the same nature, and which violates
                  the same provision of this Agreement, as a breach of which
                  Licensor has previously given Licensee written notice; or

         25.9     If Licensee transfers or attempts to transfer this Agreement
                  in contravention of Paragraph 27 below; or

         25.10    If [Intentionally omitted pursuant to a confidential
                  treatment request and separately filed with the Commission]
                  during the Term of this Agreement (and any extension
                  thereof) Licensee breaches any covenant set forth in
                  Paragraph 10 of this Agreement after Licensor has previously
                  given Licensee written notice of a breach of any covenant
                  set forth in such Paragraph 10; or

         25.11    If [Intentionally omitted pursuant to a confidential
                  treatment request and separately filed with the Commission]
                  Consent/Manufacturer's Agreements or Supplier's Agreements,
                  either combined or separately, are terminated in any
                  twelve-month period by Licensor for the Suppliers' failure
                  to pass compliance inspections as referenced in Paragraphs
                  10 and 11 above; and/or

         25.12    If Licensee materially breaches any provision of the
                  Warrant, and such breach is not cured within thirty (30)
                  days after notification by Licensor of the breach (or, in
                  the event of a breach which cannot be corrected within
                  thirty (30) days, if Licensee fails to commence such
                  correction within such thirty (30) day period and thereafter
                  diligently prosecute it to completion).

26.      RIGHTS AND OBLIGATIONS UPON EXPIRATION OR TERMINATION

         26.1     Upon the expiration or termination of this Agreement, all
                  rights granted herein to Licensee shall revert to Licensor,
                  any unpaid portion of the Guarantee shall be due and payable
                  in accordance with the provisions set forth in Subparagraph
                  4.1 below, and Licensor shall be entitled to retain any and
                  all consideration paid to Licensor and other things of value
                  paid or delivered to Licensor.

         26.2     Licensee agrees that the Book shall be manufactured during
                  the Term in quantities consistent with anticipated demand
                  therefor so as not to result in an excessive inventory 
                  build-up immediately prior to the end of the Term.
                  Licensee agrees that from the expiration or termination of
                  this Agreement, Licensee shall neither manufacture nor have
                  manufactured for Licensee the Book, and that except as

                                     -37-
<PAGE>
Golden books Publishing Company, Inc.
Agreement dated September 26, 1997

                  hereinafter may be provided, Licensee will cease selling the
                  Book. Any unauthorized distribution of the Book after the
                  expiration or termination of this Agreement shall constitute
                  copyright infringement.

         26.3     If Licensee has any unsold copies of the Book in inventory
                  on the expiration or termination date, Licensee shall
                  provide Licensor with a full itemized statement, certified
                  by an authorized accredited officer of Licensee, of all
                  unsold copies of the Book remaining in stock. If such
                  statement has been provided to Licensor and if Licensee has
                  complied with the material terms of this Agreement,
                  including the payment of all Royalties due and the
                  Guarantee, upon notice from Licensor, Licensee shall have
                  the right to fill orders, as authorized under Paragraph 2
                  above, from its then remaining stocks of the Book for a
                  limited period of twelve (12) calendar months following the
                  expiration of the Term by the passage of time (the "Sell-off
                  Period"). Licensee shall consult with Licensor regarding its
                  sell-off plan and sell off remaining stocks of the Book only
                  pursuant to such plan and in such distribution channels as
                  are mutually acceptable to the parties. Licensee shall
                  furnish Licensor with statements of account covering such
                  sales and pay Licensor Royalties upon such sales. Such
                  Royalties shall not be applied against the Advance or
                  towards meeting the Guarantee. All rights and remedies
                  available to Licensor during the Term shall be equally
                  available to Licensor during the Sell-off Period.

         26.4     Following the expiration of the Sell-off Period, Licensee
                  shall provide Licensor with an itemized statement of all
                  unsold copies of the Book remaining in stock. All unsold
                  copies of the Book shall, at the end of the Sell-off Period
                  (or, if there is no Sell-off Period, upon the expiration or
                  earlier termination of the Term), at Licensor's option, be
                  sold to Licensor at Licensee's actual cost of manufacture,
                  excluding overhead, or shall be destroyed, and Licensee
                  shall furnish Licensor with an affidavit of such destruction
                  signed by a principal officer of Licensee.

         26.5     Licensee agrees that all pre-pricing and pricing of the Book
                  shall be in compliance with any and all Laws applicable
                  thereto. In recognition of Licensor's interest in
                  maintaining a stable and viable market for the Book during
                  and after the Term and any Sell-off Period, Licensee agrees
                  to refrain from "dumping" the Book in the market during the
                  Term and any Sell-off Period granted to Licensee.
                  [Intentionally omitted pursuant to a confidential treatment
                  request and separately filed with the Commission].

                                     -38-
<PAGE>
Golden books Publishing Company, Inc.
Agreement dated September 26, 1997

         26.6     Except as otherwise agreed by Licensor in writing, any
                  inventory of the Book in Licensee's possession or control
                  after the expiration or termination of this Agreement, and
                  any Sell-off Period granted hereunder, shall be destroyed,
                  or all Licensed Property removed or obliterated therefrom.

         26.7     At the expiration or earlier termination of this Agreement,
                  Licensee agrees to deliver to Licensor, without charge to
                  Licensor, any and all artwork, including without limitation,
                  reference materials, mechanicals, digital files, original
                  manuscripts and paintings, film and film
                  positives/negatives, four-color separations, photographs,
                  transparencies, film proofs, and any other reproduction
                  material used in the creation, development, and manufacture
                  of the Book, whether furnished by Licensor, created by
                  Licensee or otherwise acquired by Licensee (the property
                  rights in all of which such materials shall remain vested in
                  Disney Enterprises at all times). If Licensee should for any
                  reason fail to deliver such materials, or any part thereof,
                  and Licensor thereafter must recreate such material,
                  Licensee agrees to reimburse Licensor for the reasonable
                  costs incurred by Licensor in so doing.

         26.8     Notwithstanding any provision to the contrary, in the case
                  of termination under Subparagraphs 25.6 or 25.7 above, in
                  order to protect the value of the Book and to avoid any
                  disparagement of the Book which would occur as a result of
                  the circumstances of termination, Licensor shall have the
                  option, in Licensor's absolute discretion, to purchase any
                  or all unsold copies of the Book in Licensee's inventory on
                  the termination date at [Intentionally omitted pursuant to a
                  confidential treatment request and separately filed with the
                  Commission].

27.      NON-ASSIGNABILITY

         27.1     This license and the rights granted and obligations
                  undertaken hereunder are personal to Licensee. Licensee
                  shall not voluntarily or by operation of law assign,
                  sub-license, transfer, encumber or otherwise dispose of all
                  or any part of Licensee's interest in this Agreement
                  (including, but not limited to, any encumbrance of the Book)
                  without Licensor's prior written consent, to be granted or
                  withheld in Licensor's absolute discretion. Any attempted
                  assignment, sub-license, transfer, encumbrance or other
                  disposal without such consent shall be void and shall
                  constitute a material default and breach of this Agreement.
                  "Transfer" within the meaning of this Paragraph 27 shall
                  include (1) any merger or consolidation involving Licensee
                  or Golden Books Family Entertainment, Inc. ("GBFE"); (2) any
                  sale or transfer of all or substantially all of Licensee's
                  or GBFE's assets; (3) any transfer of Licensee's rights or
                  duties hereunder to a division, business segment or other
                  entity different from the one specifically referenced on
                  page 1 hereof (or any sale or attempted sale of the Book
                  under a trademark or trade name of such division, business
                  segment or other entity); 

                                     -39-
<PAGE>
Golden books Publishing Company, Inc.
Agreement dated September 26, 1997

                  (4) any public offering, or series of public offerings,
                  whereby a cumulative total of thirty-three and one-third
                  percent (33 1/3%) or more of the voting stock (or any other
                  capital stock cumulatively convertible into the right to vote
                  such percentage) of Licensee or GBFE is offered for purchase;
                  and (5) any acquisition, or series of acquisitions, by any 
                  person or entity, or group of related persons or entities,
                  of a cumulative total of thirty-three and one-third percent
                  (33-1/3%) or more of the voting stock (or any other capital
                  stock cumulatively convertible into the right to vote such
                  percentage) or the Beneficial Ownership (as defined in 
                  Rule 13d-3 of the Securities Exchange Act of 1934, as amended)
                  of Licensee or GBFE.

         27.2     Licensee hereby represents that, as of the date of this
                  Agreement, Golden Press Holdings, L.L.C. ("GPH") holds all
                  Series "B" Preferred Shares in GBFE (the "Series B
                  Shareholder"). For purposes of clarification, "transfer"
                  within the meaning of this Paragraph 27 shall not include
                  (i) any conversion of Series "B" Preferred Shares into
                  Common Shares by the Series B Shareholder or (ii) any
                  actions described in the definition of "transfer" in
                  Subparagraph 27.1 if such actions occur between or among
                  E.M. Warburg Pincus & Company and its Affiliates. Licensee
                  further represents that, as of the date of this Agreement,
                  E.M. Warburg Pincus & Company, Warburg, Pincus & Co.,
                  Warburg Pincus Ventures, L.P., and their respective
                  Affiliates are the Beneficial Owners (as defined above) of
                  thirty-three and one-third percent (33-1/3%) or more of the
                  voting stock (or other capital stock cumulatively
                  convertible into the right to vote such percentage) of GBFE
                  (the "Warburg Pincus Shares"). The following shall apply
                  with respect to any transfer of the Warburg Pincus Shares
                  which requires the consent of Licensor pursuant to
                  Subparagraph 27.1 above:

                  (1) Licensor hereby consents to the transfer by a
                  widely-distributed public offering of the Warburg Pincus
                  Shares to individual investors [Intentionally omitted
                  pursuant to a confidential treatment request and separately
                  filed with the Commission].

                  (2) [Intentionally omitted pursuant to a confidential
                  treatment request and separately filed with the Commission].


                                     -40-
<PAGE>
Golden books Publishing Company, Inc.
Agreement dated September 26, 1997

                  (3) [Intentionally omitted pursuant to a confidential
                  treatment request and separately filed with the Commission].

         27.3     Licensee agrees to provide Licensor with at least thirty
                  (30) days prior written notice of any desired assignment of
                  this Agreement or other transfer as defined in this
                  Paragraph 27. At the time Licensee gives such notice,
                  Licensee shall provide Licensor with the information and
                  documentation necessary to evaluate the contemplated
                  transaction. Except as otherwise provided in Subparagraph
                  27.2 above, Licensor's consent (if given) to any assignment
                  of this Agreement or other transfer as defined in this
                  Paragraph 27 shall be subject to such terms and conditions
                  as Licensor deems appropriate, including but not limited to,
                  payment of a transfer fee. The amount of the transfer fee
                  shall be determined by Licensor based upon the circumstances
                  of the particular assignment or transfer, taking into
                  account such factors as the estimated value of the license
                  being assigned or otherwise transferred; the risk of
                  business interruption or loss of quality, production or
                  control Licensor may suffer as a result of the assignment or
                  other transfer; the identity, reputation, creditworthiness,
                  financial condition and business capabilities of the proposed
                  assignee or other entity involved in the transfer; and
                  Licensor's internal costs related to the assignment or other
                  transfer; provided, however, in no event shall the transfer
                  fee be less than [Intentionally omitted pursuant to a 
                  confidential treatment request and separately filed with
                  the Commission] for any license between Licensor and Licensee
                  involved in an assignment or other transfer. The foregoing
                  transfer fee shall not apply if this Agreement is assigned
                  to one or more of Licensee's Affiliates as part of a corporate
                  reorganization exclusively among some or all of the entities
                  existing in Licensee's corporate structure when this
                  Agreement is signed; provided, however, that Licensee must
                  give Licensor written notice of such assignment and a
                  description of the reorganization. The provisions of this
                  Subparagraph 27 shall supersede any conflicting provisions
                  on this subject in any publishing license agreements
                  previously entered into between Licensee and Licensor for
                  this Territory.

         27.4     Notwithstanding Subparagraphs 27.1 and 27.3 above, Licensee
                  may, upon Licensor's prior written consent sublicense
                  Licensee's rights and/or obligations hereunder to any of
                  Licensee's Affiliates, provided that each such Affiliate
                  agrees to be bound by all of the terms and conditions of
                  this Agreement, and provided that each such Affiliate agrees
                  to guarantee Licensee's full performance of this Agreement
                  (including, but not limited to, Paragraph 19) and to
                  indemnify Licensor for any failure of such performance, and
                  further provided that Licensee

                                     -41-
<PAGE>
Golden books Publishing Company, Inc.
Agreement dated September 26, 1997


                  and each such Affiliate agree to provide Licensor with
                  satisfactory documentation of such agreement(s), guarantee(s),
                  and indemnification upon Licensor's request therefor. Licensee
                  hereby irrevocably and unconditionally guarantees that any 
                  and all Affiliates sublicensed hereunder will observe and 
                  perform all of Licensee's obligations under this Agreement, 
                  including, but not limited to, the provisions governing
                  approvals, and compliance with approved samples, applicable
                  Laws, and all other provisions hereof, and that such 
                  companies will otherwise adhere strictly to all of the terms
                  hereof and act in accordance with Licensee's obligations
                  hereunder. Any involvement of an Affiliate in the activities
                  which are the subject of this Agreement shall be deemed
                  carried on pursuant to such a sublicense and thus covered by
                  such guarantee; however, unless Licensee has obtained
                  Licensor's consent to sublicense an Affiliate in each
                  instance, such Affiliate shall be deemed to be included in
                  the term "Licensee" for all purposes under this Agreement,
                  and Licensor may treat such unapproved involvement of the
                  Affiliate as a breach of the Agreement. In the event of any
                  sublicense to an Affiliate hereunder, the reference in
                  Subparagraph 27.1 to Licensee shall include such Affiliate
                  sublicensee.

         27.5     Licensor's rights and obligations hereunder may be assigned,
                  delegated or otherwise transferred by Licensor.

28.      NOTICES

         All notices which either party is required or may desire to serve
         upon the other party hereunder shall be in writing and addressed to
         the party to be served at the address set forth below, or to such
         other address as either party may hereafter designate:

         To Licensor:               Disney Licensed Publishing
                                    500 S. Buena Vista Street
                                    Burbank, California 91521
                                    Attention:  Vice-President

         With a copy to:            The Walt Disney Company
                                    114 Fifth Avenue
                                    New York, NY  10011
                                    Attention:  Kenneth E. Newman
                                    Vice President - Eastern Regional Counsel

         To Licensee:               Golden Books Publishing Company, Inc.
                                    888 Seventh Avenue
                                    New York, NY  10019
                                    Attention:  Willa Perlman

                                     -42-
<PAGE>
Golden books Publishing Company, Inc.
Agreement dated September 26, 1997


         With a copy to:            Golden Books Publishing Company, Inc.
                                    888 Seventh Avenue
                                    New York, NY  10019
                                    Attention:  Philip Galanes, Esq.

         Any notice, served by either party, may be served personally or by
         depositing the same addressed as herein provided (unless and until
         otherwise notified), postage prepaid, in the official mail of the
         country in which deposited, or by documented overnight delivery
         service. Such notice shall be deemed to have been served upon
         personal delivery or upon the date of mailing. However, Licensor
         shall be deemed to have been served with a notice of a request for
         approval of materials under this Agreement only upon Licensor's
         actual receipt of the request and of any required accompanying
         materials.

29.      MUSIC

         Music is not licensed hereunder. Any charges, fees or royalties
         payable for music rights or any other rights not covered by this
         Agreement shall be additional to the Royalties and covered by
         separate agreement.

30.      GOODWILL

         Licensee hereby acknowledges that the rights and powers retained by
         Licensor hereunder are necessary to protect Disney Enterprises'
         copyrights and property rights, and, specifically, to conserve the
         goodwill and good name of Licensor's products and Licensor's 
         Affiliates, the Disney Property and the name "Disney", and
         therefore Licensee agrees that Licensee will not allow the same to
         become involved in matters which will, or could, detract from or
         impugn the public acceptance and popularity thereof, or impair their
         legal status.

31.      RELATIONSHIP

         This Agreement does not provide for a joint venture, partnership,
         franchise, agency or employment relationship between the parties, or
         any other relationship than that of licensor and licensee.

32.      CONSTRUCTION

         The language of all parts of this Agreement shall in all cases be
         construed as a whole, according to its fair meaning and not strictly
         for or against any of the parties. Headings of paragraphs herein are
         for convenience of reference only and are without substantive
         significance.

                                     -43-
<PAGE>
Golden books Publishing Company, Inc.
Agreement dated September 26, 1997


33.      MODIFICATIONS OR EXTENSIONS OF THIS AGREEMENT

         Except as otherwise provided herein, this Agreement can only be
         extended or modified by a writing signed by both parties executed
         after the effective date hereof; provided, however, that certain
         modifications shall be effective if signed by the party to be charged
         and communicated to the other party.

34.      RESERVATION OF RIGHTS

         All rights not specifically granted and licensed to Licensee
         hereunder are reserved to Licensor.

35.      WAIVERS

         A waiver by either party at any time of a breach of any provision of
         this Agreement shall not apply to any breach of any other provision
         of this Agreement, or imply that a breach of the same provision at
         any other time has been or will be waived, or that this Agreement has
         been in any way amended, nor shall any failure by either party to
         object to conduct of the other be deemed to waive such party's right
         to claim that a repetition of such conduct is a breach hereof.

36.      SEVERABILITY

         In the event any provision contained herein is held to be unlawful or
         unenforceable, such provision shall be severable from the remaining
         provisions of this Agreement, which shall remain in full force and
         effect.

37.      CHOICE OF LAW AND FORUM

         This Agreement shall be deemed to be entered into in California and
         shall be governed and interpreted according to the laws of the State
         of California applicable to contracts made and to be fully performed
         in California. Any legal actions pertaining to this Agreement shall
         be commenced within the State of California and within either Los
         Angeles or Orange Counties, and Licensee hereby consents to the
         jurisdiction of the courts located in Los Angeles or Orange Counties.

38.      EQUITABLE RELIEF

         Licensee acknowledges that Licensor will have no adequate remedy at
         law if Licensee continues to manufacture, sell, advertise, promote or
         distribute the Book upon the expiration or termination of this
         Agreement. Licensee acknowledges and agrees that, in addition to any
         and all other remedies available to Licensor, Licensor shall have the
         right to have any such activity by Licensee restrained by equitable
         relief, including, but not 


                                     -44-
<PAGE>
Golden books Publishing Company, Inc.
Agreement dated September 26, 1997


         limited to, a temporary restraining order, a preliminary injunction,
         a permanent injunction, or such other alternative relief as may be
         appropriate, without the necessity of Licensor posting any bond.

39.      POWER TO SIGN

         The parties warrant and represent that their respective
         representatives signing this Agreement have full power and proper
         authority to sign this Agreement and to bind the parties.

40.      CONFIDENTIALITY

         40.1     Licensee represents and warrants that Licensee did not trade
                  on the prospect of a license from Licensor, prior to full
                  execution of this Agreement. Licensee agrees to keep the
                  terms and conditions of this Agreement confidential, and
                  Licensee shall not disclose such terms and conditions to any
                  third party without obtaining Licensor's prior written
                  consent; provided, however, that the terms and conditions of
                  this Agreement may be disclosed on a need-to-know basis to
                  Licensee's outside attorneys and accountants who agree to be
                  bound by this confidentiality provision. In addition,
                  Licensee may have access to information concerning
                  Licensor's and/or its Affiliates' business and operations,
                  and/or information concerning works in progress, artwork,
                  plots, characters or other matters relating to Licensor's
                  and/or its Affiliates' artistic creations, which information
                  may not be accessible or known to the general public.
                  Licensee agrees not to use or disclose such information to
                  any third party without obtaining Licensor's prior written
                  consent.

         40.2     Licensor agrees to use reasonable care to keep confidential
                  those terms and conditions of this Agreement which are not
                  standard terms and conditions contained in Licensor's licensed
                  publishing agreements with other licensees, and Licensor shall
                  not disclose such terms and conditions to any third party
                  without obtaining Licensee's prior written consent;
                  provided, however, that the terms and conditions of this
                  Agreement may be disclosed on a need-to-know basis to
                  Licensee's outside attorneys and accountants who agree to be
                  bound by this confidentiality provision. In addition,
                  Licensor may have access to information concerning
                  Licensee's and/or its Affiliates' business and operations
                  which information may not be accessible or known to the
                  general public. Licensee agrees not to use or disclose such
                  information to any third party without obtaining Licensor's
                  prior written consent.

         40.3     In the event either party is required to disclose the
                  information deemed confidential in Subparagraphs 40.1 and
                  40.2 above, pursuant to any law, court order or process, the
                  rules and regulations of any governmental department, 

                                     -45-
<PAGE>
Golden books Publishing Company, Inc.
Agreement dated September 26, 1997

                  agency or authority (including, but not limited to, the 
                  Securities and Exchange Commission) or any generally accepted
                  accounting rules mandating disclosure in the disclosing
                  party's financial statements, the disclosing party agrees to
                  give the non-disclosing party prior written notice and the
                  disclosing party shall use its best efforts to obtain
                  confidential treatment of the information required to be
                  disclosed. Upon the non-disclosing party's request, the
                  disclosing party agrees to incorporate, to the extent
                  reasonably possible, the non-disclosing party's comments
                  into the disclosing party's request for confidential
                  treatment, provided such request and comments are received
                  by the disclosing party within five (5) business days after
                  receipt the notice referred to in the preceding sentence.

         40.4     Licensor and Licensee shall consult with each other before
                  issuing any press release or making any public statement
                  with respect to the execution, termination, expiration or
                  terms and conditions of this Agreement. and, except as may
                  be required by law, shall not issue any such press release
                  or make any public statement unless the text of such
                  statement shall first have been agreed upon by the parties.

41.      PREVIOUS AGREEMENTS

         Effective as of December 31, 1997, the 1992 Publishing License
         Agreement shall be, and is hereby, terminated. This Agreement, and
         any confidentiality agreement Licensee may have signed pertaining to
         any of the Licensed Property, contains the entire agreement between
         the parties concerning the subject matter hereof and supersedes any
         pre-existing or contemporaneous agreement and any oral or written
         communications between the parties.

42.      SURVIVAL OF OBLIGATIONS

         The respective obligations of the parties under this Agreement, which
         by their nature would continue beyond the termination, cancellation
         or expiration of this Agreement, including but not limited to 
         indemnification, insurance, payment of Royalties, and

                                     -46-
<PAGE>
Golden books Publishing Company, Inc.
Agreement dated September 26, 1997


                  Paragraph 26 above, shall survive termination, cancellation
                  or expiration of this Agreement.


ACCEPTED AND AGREED:

GOLDEN BOOKS PUBLISHING                       DISNEY BOOK PUBLISHING, INC.
COMPANY, INC.                                 DBA DISNEY LICENSED PUBLISHING

By: /s/ Willa Perlman                         By: /s/ Jan E. Smith
   ---------------------                         -------------------------

Title: President, Children's                  Title: Senior V.P. Disney
       Publishing Group                             ----------------------
       --------------------                            

Date: September 26, 1997                      Date: 9-26-97
     -------------------                           -----------------------





                 
<PAGE>
                     GOLDEN BOOKS PUBLISHING COMPANY, INC.
                      AGREEMENT DATED SEPTEMBER 26, 1997
                                  SCHEDULE A

                                "A" PROPERTIES

[Intentionally omitted pursuant to a confidential treatment request and
separately filed with the Commission].

(18)     Characters from each new major children-oriented Disney-branded
         feature animation film, animation video, and Disney-branded live
         action film released or re-released during the Term;

(19)     Children-oriented television properties which Licensor has previously
         licensed to Licensee as well as new properties which are derived from
         the non-television Properties listed above and are developed by
         Disney for a children-oriented television series; and

(20)     New children-oriented television properties originally developed by
         Disney or acquired by Disney, but only if Licensor and Licensee
         mutually agree to a program whereby Licensee shall provide sufficient
         publishing support for such new television property.

*Tentative title

Licensor shall determine the classification of any given property into "A",
"B" or "C" Properties, in good faith, in Licensor's absolute discretion, and
consistent with existing property classifications.



<PAGE>


                     GOLDEN BOOKS PUBLISHING COMPANY, INC.
                      AGREEMENT DATED SEPTEMBER 26, 1997
                                  SCHEDULE A

                                "B" PROPERTIES

[Intentionally omitted pursuant to a confidential treatment request and
separately filed with the Commission].
























                                     -2-
<PAGE>


                     GOLDEN BOOKS PUBLISHING COMPANY, INC.
                      AGREEMENT DATED SEPTEMBER 26, 1997
                                  SCHEDULE A

                                "B" PROPERTIES

[Intentionally omitted pursuant to a confidential treatment request and
separately filed with the Commission].

(24)     Children-oriented television properties which Licensor has previously
         licensed to Licensee as well as new properties which are derived from
         the non-television Properties listed above and which are developed by
         Disney for a children-oriented television series; and

(25)     New children-oriented television properties originally developed by
         Disney or acquired by Disney, but only if Licensor and Licensee
         mutually agree to a program whereby Licensee shall provide sufficient
         publishing support for such new television property.

*Tentative title



















                                     -3-
<PAGE>


                     GOLDEN BOOKS PUBLISHING COMPANY, INC.
                      AGREEMENT DATED SEPTEMBER 26, 1997
                                  SCHEDULE A

                                "C" PROPERTIES

[Intentionally omitted pursuant to a confidential treatment request and
separately filed with the Commission].

(19)     Children-oriented television properties which Licensor has previously
         licensed to Licensee as well as new properties which are derived from
         the non-television Properties listed above and which are developed by
         Disney for a children-oriented television series; and

(20)     New children-oriented television properties originally developed by
         Disney or acquired by Disney, but only if Licensor and Licensee
         mutually agree to a program whereby Licensee shall provide sufficient
         publishing support for such new television property.














                                     -4-
<PAGE>

                     GOLDEN BOOKS PUBLISHING COMPANY, INC.
                      AGREEMENT DATED SEPTEMBER 26, 1997
                                  SCHEDULE B
FORMATS                           [Intentionally omitted pursuant to a 
                                   confidential treatment request and 
                                   separately filed with the Commission]*



COLOR & ACTIVITY

Activity pads                                                              **
Color-by-Number                                                            **
Color Surprise (magic)                                                     **
Easy Peel Sticker books                                                    **
Foil sticker books                                                         **
Magic slates*                                                              **
Mark & See Magic                                                           **
Match & Color                                                              **
My Coloring book                                                           **
My First Activity book                                                     **
Paint with water                                                           **
Paint box books                                                            **
Paint `N' Marker                                                           **
Paper doll book                                                            **
Posters to color                                                           **
Press-out activity book                                                    **
Scented sticker book                                                       **
Shaped coloring book                                                       **
Special edition coloring book                                              **
Sticker by Number                                                          **
Sticker fun                                                                **
Super coloring book                                                        **
Super paint with water                                                     **
Tell-a-Story sticker book                                                  **
Trace & Color                                                              **

*Licensor and Licensee acknowledge that, prior to the date of this Agreement,
they entered into two license agreements, dated August 26, 1996 and March 27,
1997, whereby Licensee has been granted the right to manufacture and sell
Magic Slates(R) products utilizing the characters from Disney's Hercules and
101 Dalmatians. The parties hereby confirm that these two Magic Slates
agreements shall expire on the expiration dates set forth in those respective
agreements, unless earlier terminated, and that immediately upon such
expiration or earlier termination, Licensee's right to utilize said characters
in the Magic Slates format shall become part of and subject to the terms and
conditions of this Agreement. 

**[Intentionally omitted pursuant to a confidential treatment request and
separately filed with the Commission].


<PAGE>

For purposes of this Agreement, the term "Book," as it applies to the color
and activity format, shall include, in addition to those color and activity
formats listed hereinabove, the following:

         (a)      Licensee's color and activity books, in which the Licensed
                  Property is used, existing as of the date of this Agreement
                  in the format specifications (e.g., trim size and page
                  count) previously approved by Licensor under any prior
                  license agreements between Licensor and Licensee (or their
                  predecessors);

         (b)      New color and activity formats developed by Licensee which
                  meet each of the following criteria:

                  (i)      Derivative of any color and activity formats
                           approved by Licensor under this Agreement or under
                           any prior license agreement between Licensor and
                           Licensee (or their predecessors);

                  (ii)     Similar in price point to any color and activity
                           formats approved by Licensor under this Agreement
                           or under any prior license agreement between
                           Licensor and Licensee (or its predecessors); and

                  (iii)    Subject to the same distribution channels
                           authorized in Subparagraph 2.3 of this Agreement.

For purposes of this Agreement, the term "Book," as it applies to the color
and activity format, shall not include the following:

         (a)      Any product which is or could be reasonably construed as an
                  entirely new category of product (e.g., educational
                  workbooks or foreign language teaching products);

         (b)      Any product which includes any new or substantially new
                  technology, or a key component of which, was not
                  contemplated by the scope of the authorized color and
                  activity formats licensed hereunder (e.g., a talking
                  coloring book or a color and activity book with a toy or
                  audiocassette);

         (c)      Any product which has been licensed by Licensor to another
                  licensee as of the date of this Agreement, but only for the
                  duration of the term of such license(s); and

         (d)      Any product which, in whole or in part, falls outside of
                  Licensor's customary licensed publishing business or which
                  is published, manufactured or licensed or being published,
                  manufactured or licensed by Licensor's Affiliates.




                                     -2-
<PAGE>


                     GOLDEN BOOKS PUBLISHING COMPANY, INC.
                      AGREEMENT DATED SEPTEMBER 26, 1997
                                  SCHEDULE B


FORMAT                              [Intentionally omitted pursuant to a 
                                     confidential treatment request and 
                                     separately filed with the Commission]*

STORYBOOK

Deluxe Super Shape book                                                  ***
Little Golden book                                                       ***
Look Look book                                                           ***
Super Shape book                                                         ***
First Little Golden book                                                 ***
Sturdy Shape book**                                                      ***
Little Look Look book                                                    ***
Little Little Golden book (2-pack)                                       ***
Little Super Shape                                                       ***
Little Golden Storybook                                                  ***

*Books are to be of a type and quality designed to sell for the suggested
retail prices, provided, however, that Licensee has the absolute discretion to
price the books as Licensee deems appropriate.

**Subject to Subparagraph 2.1 of this Agreement.

***[Intentionally omitted pursuant to a confidential treatment request and
separately filed with the Commission].

For purposes of this Agreement, the term "Book" as it applies to the storybook
format shall include, in addition to those storybook formats listed above,
storybooks developed by Licensee which contain minor modifications (e.g., trim
size and page count) to the specifications of the storybook formats listed
hereinabove and which are subject to the same distribution channels authorized
in Subparagraph 2.3 of this Agreement. Nothing in this Agreement shall
preclude Licensee from submitting for Licensor's consideration new storybook
opportunities.





                                     -3-
<PAGE>




                     GOLDEN BOOKS PUBLISHING COMPANY, INC.
                      AGREEMENT DATED SEPTEMBER 26, 1997
                                  SCHEDULE C

[Two pages of text intentionally omitted pursuant to a confidential treatment
request and separately filed with the Commission].




<PAGE>





                             SUPPLIER'S AGREEMENT

                                   EXHIBIT 1



SUPPLIER:

         ------------------

         ------------------

         ------------------



Reference is made to the license agreement dated ________ between Disney
Licensed Publishing ("Licensor") and ___________ ("Licensee") in which
Licensor has licensed the publication by Licensee of
________________________________ (the "publication"). Licensor hereby
authorizes you to prepare, from material supplied to you by Licensee and/or
Licensor, reproduction material, including as applicable film positives, four
color separations, photographs, transparencies, film negatives, black
separations, black keyplate proofs and other reproduction material used in the
manufacture of the publication, upon the condition that the Supplier shall
sign and fully comply in all respects with this agreement. Failure of said
condition shall entitle Licensor to terminate this agreement forthwith. The
property rights (including but not limited to copyright and physical
ownership) in all such materials shall remain vested in Disney Enterprises,
Inc., at all times. Said reproduction material will be delivered by you to no
one other than Licensee, or as Licensor may otherwise direct. Licensor shall
be under no obligation to you with respect to such charges as may be incurred
in connection with reproduction material prepared at the request of Licensee.

The Supplier signing below agrees that (except as may be authorized under a
separate agreement with Licensor):

         1.       The Supplier will not manufacture the publication or
                  components thereof to the order of anyone but the Licensee,
                  will invoice only the Licensee, will not ship to anyone
                  other than the Licensee or Licensee's designees and will not
                  ship after the expiration date of the License Agreement.

         2.       The Supplier will not subcontract production of the
                  publication or components thereof without Licensor's written
                  consent.

         3.       The Supplier will not (without Licensor's written consent)
                  manufacture the publication or components thereof listed
                  above, other than in accordance with this agreement.

         4.       From time to time, the Supplier will permit Licensor's
                  authorized representatives to inspect its activities and
                  premises, accounting books and invoices relevant to its
                  manufacture and supply of the publication.

         5.       The Supplier will not publish or cause the publication of
                  pictures from the 



<PAGE>

                  publication in any other publication or promotional
                  material, nor advertise the fact that it is permitted to
                  manufacture the publication or components thereof, nor use
                  the name "Disney" or any variant thereof without Licensor's
                  prior written consent.

         6.       In manufacturing the publication, the Supplier will comply
                  with all applicable laws, regulations, voluntary industry
                  standards, codes, or other obligations (collectively
                  "Laws"), including but not limited to, applicable health and
                  safety standards and labor laws for manufacturing
                  operations. Specifically, the Supplier covenants that:

                  (a)      The Supplier agrees not to use child labor in the
                           manufacturing or packaging of the publication or
                           components thereof. The term "child" refers to a
                           person younger than the age for completing
                           compulsory education, but in no case shall any
                           child younger than fourteen (14) years of age be
                           employed in the manufacturing or packaging of the
                           publication or components thereof.

                  (b)      The Supplier agrees to provide employees with a
                           safe and healthy workplace in compliance with all
                           applicable Laws. The Supplier agrees to provide
                           Licensor with all information Licensor may request
                           about manufacturing or packaging facilities for the
                           publication or components thereof.

                  (c)      The Supplier agrees only to employ persons whose
                           presence is voluntary. The Supplier agrees not to
                           use prison labor, or to use corporal punishment or
                           other forms of mental or physical coercion as a
                           form of discipline of employees.

                  (d)      The Supplier agrees to comply with all applicable
                           wage and hour Laws, including minimum wage,
                           overtime, and maximum hours. The Supplier agrees to
                           utilize fair employment practices as defined by
                           applicable Laws.

                  (e)      The Supplier agrees not to discriminate in hiring
                           and employment practices on grounds of race,
                           religion, national origin, political affiliation,
                           sexual preference, or gender.

                  (f)      The Supplier agrees to comply with all applicable
                           environmental Laws.

                  (g)      The Supplier agrees that Licensor may engage in
                           activities such as unannounced on-site inspections
                           of manufacturing or packaging facilities in order
                           to monitor compliance with applicable Laws.

         7.       Upon expiration or termination of the License Agreement, or
                  upon notification by Licensor or Licensee, you will
                  immediately cease manufacturing the publication and deliver
                  to Licensor or its authorized representative such
                  reproduction 


                                     -2-
<PAGE>

                  materials as are necessary for printing, and shall deliver
                  to Licensee, or to Licensor if Licensor so requests, all
                  artwork, textual and reproduction materials for the
                  publication which Licensor or Licensee may have caused to be
                  furnished to you, and all original and reproduction material
                  prepared by you hereunder, unless Licensee has engaged you
                  to do the printing, in which case you will deliver such
                  original and reproduction material at such other time as
                  Licensor may direct, or in the absence of such direction,
                  upon completion of your use of such original and
                  reproduction materials for the printing of the publication.
                  Said materials shall be so delivered without charge other
                  than the expense of delivery, and shall be complete and in
                  reproduction condition. You agree to provide Licensor upon
                  request, a statement and/or a duplicate invoice as to all
                  materials provided to Licensee hereunder.


DISNEY LICENSED PUBLISHING                      ACCEPTED AND AGREED BY:


By:                                             By:
   --------------------------------                ----------------------------
                                                (to be signed by Supplier)

Title:                                          Title:
      -----------------------------                   -------------------------


Company:
        ---------------------------





                                     -3-
<PAGE>






                                   EXHIBIT 2

                 WORK FOR HIRE AGREEMENT/COPYRIGHT ASSIGNMENT

The undersigned agrees that for valuable consideration, the receipt and
sufficiency of which are hereby acknowledged, all literary and/or artistic
Work (collectively the "Work") written or otherwise created by the undersigned
in connection with the publication tentatively entitled
___________________________________ (the "Publication") was written and/or
otherwise created by the undersigned as a work made for hire for Disney
Enterprises, Inc. ("Disney") pursuant to an agreement between the undersigned
and _________________ ("Publisher") dated ________________________. The
undersigned acknowledges that the Work was specially ordered or commissioned
for use as a contribution to the Publication, that Disney owns throughout the
universe in perpetuity all right, title and interest in the Work and the
results and proceeds of the undersigned's services, that Disney shall be
deemed the author of the Work for purposes of copyright and that Disney is
entitled to the copyright(s) therein (and all renewals and extensions
thereof), with the right to make such changes in the Work and uses thereof as
Disney may from time to time determine within its sole discretion. The
undersigned also assigns to Disney all now known and hereafter existing rights
of every kind (including the copyright and all renewals and extensions
thereof), throughout the universe in perpetuity and in all languages,
pertaining to the Work for all now known and hereafter existing uses, media,
and forms. The undersigned hereby waives any claims that the undersigned may
now or hereafter have in any jurisdiction to so-called "moral rights" or
rights of "droit moral" with respect to the Work.

The undersigned represents and warrants that, except as to any material
provided to the undersigned by Publisher and/or Disney and incorporated in the
Work, the Work is wholly original with the undersigned who is the sole creator
thereof, the Work does not violate the rights of any third party, the Work is
not the subject of any litigation or claim that might give rise to litigation,
and that the undersigned has all rights necessary to convey the rights granted
to Disney herein. The undersigned agrees to indemnify and hold harmless
Publisher and Disney, their respective parent and affiliated companies,
successors, licensees, and assigns against any breach of any of the foregoing
representations and warranties. The undersigned agrees to execute such further
documents and do such other acts as may be required by Disney to evidence or
effectuate Disney's rights hereunder. Failure to do so shall automatically
empower Disney as the undersigned's attorney-in-fact to execute such documents
and do such acts in the place and stead of the undersigned. Disney's rights in
the Work may be assigned, licensed, or otherwise transferred by Disney, and
this Agreement shall inure to the benefit of Publisher's and Disney's
respective successors, licensees, and assignees.

Print Name:
           -------------------------

Signature:
          --------------------------

Address:
        ----------------------------

- ------------------------------------

Date:
     -------------------------------



<PAGE>




                                   EXHIBIT 3

                         CODE OF CONDUCT FOR SUPPLIERS

At The Walt Disney Company, we are committed to:

           o   a standard of excellence in every aspect of our business and in
               every corner of the world; 

           o   ethical and responsible conduct in all of our operations; 

           o   respect for the rights of all individuals; and 

           o   respect for the environment.

We expect these same commitments to be shared by all suppliers of Disney
publications. At a minimum, we require that all suppliers of Disney
publications meet the following standards:

CHILD LABOR                              Suppliers will not use child labor.

                                         The term "child" refers to a person
                                         younger than 15 (or 14 where local
                                         law allows) or, if higher, the local
                                         legal minimum age for employment or
                                         the age for completing compulsory
                                         education.

                                         Suppliers employing young persons who
                                         do not fall within the definition of
                                         "children" will also comply with any
                                         laws and regulations applicable to
                                         such persons.

INVOLUNTARY                              LABOR Suppliers will not use any
                                         forced or involuntary labor, whether
                                         prison, bonded, indentured or
                                         otherwise.

COERCION AND
HARASSMENT                               Suppliers will treat each employee
                                         with dignity and respect, and will
                                         not use corporal punishment, threats
                                         of violence or other forms of
                                         physical, sexual, psychological or
                                         verbal harassment or abuse.

NONDISCRIMINATION                        Suppliers will not discriminate in
                                         hiring and employment practices,
                                         including salary, benefits,
                                         advancement, discipline, termination
                                         or retirement, on the basisof race,
                                         religion, age, nationality, social or
                                         ethnic origin, sexual orientation,
                                         gender, political opinion or
                                         disability.


<PAGE>

ASSOCIATION                              Suppliers will respect the rights of
                                         employees to associate, organize and
                                         bargain collectively in a lawful and
                                         peaceful manner, without penalty or
                                         interference.

HEALTH                                   AND SAFETY Suppliers will provide
                                         employees with a safe and healthy
                                         workplace in compliance with all
                                         applicable laws and regulations,
                                         ensuring at a minimum, reasonable
                                         access to potable water and sanitary
                                         facilities, fire safety, and adequate
                                         lighting and ventilation.

                                         Suppliers will also ensure that the
                                         same standards of health and safety
                                         are applied in any housing that they
                                         provide for employees.

COMPENSATION                             We expect suppliers to recognize that
                                         wages are essential to meeting
                                         employees' basic needs. Suppliers
                                         will, at a minimum, comply with all
                                         applicable wage and hour laws and
                                         regulations, including those relating
                                         to minimum wages, overtime, maximum
                                         hours, piece rates and other elements
                                         of compensation, and provide legally
                                         mandated benefits. If local laws do
                                         not provide for overtime pay,
                                         suppliers will pay at least regular
                                         wages for overtime work. Except in
                                         extraordinary business circumstances,
                                         suppliers will not require employees
                                         to work more than the lesser of (a)
                                         48 hours per week and 12 hours
                                         overtime or (b) the limits on regular
                                         and overtime hours allowed by local
                                         law or, where local law does not
                                         limit the hours of work, the regular
                                         work week in such country plus 12
                                         hours overtime. In addition, except
                                         in extraordinary business
                                         circumstances, employees will be
                                         entitled to at least one day off in
                                         every seven-day period.

                                         Where local industry standards are
                                         higher than applicable legal
                                         requirements, we expect suppliers to
                                         meet the higher standards.

PROTECTION OF THE
ENVIRONMENT                              Suppliers will comply with all
                                         applicable environmental laws and
                                         regulations.


                                     -2-
<PAGE>

OTHER                                    LAWS Suppliers will comply with all
                                         applicable laws and regulations,
                                         including those pertaining to the
                                         manufacture, pricing, sale and
                                         distribution of publications.

                                         All references to "applicable laws
                                         and regulations" in this Code of
                                         Conduct include local and national
                                         codes, rules and regulations as well
                                         as applicable treaties and voluntary
                                         industry standards.

SUBCONTRACTING                           Suppliers will not use subcontractors
                                         for the manufacture of Disney
                                         publications or components thereof
                                         without Disney's express written
                                         consent, and only after the
                                         subcontractor has entered into a
                                         written commitment with Disney to
                                         comply with this Code of Conduct.

MONITORING AND
COMPLIANCE                               Suppliers will authorize Disney and
                                         its designated agents (including
                                         third parties) to engage in
                                         monitoring activities to confirm
                                         compliance with this Code of Conduct,
                                         including unannounced on-site
                                         inspections of manufacturing
                                         facilities and employer-provided
                                         housing; reviews of books and records
                                         relating to employment matters; and
                                         private interviews with employees.
                                         Suppliers will maintain on site all
                                         documentation that may be needed to
                                         demonstrate compliance with this Code
                                         of Conduct.

PUBLICATION                              Suppliers will take appropriate steps
                                         to ensure that the provisions of this
                                         Code of Conduct are communicated to
                                         employees, including the prominent
                                         posting of a copy of this Code of
                                         Conduct, in the local language and in
                                         a place readily accessible to
                                         employees, at all times.




                                     -3-
<PAGE>


                                   EXHIBIT 4

                         CODE OF CONDUCT FOR LICENSEES


               At The Walt Disney Company, we are committed to:

               o a standard of excellence in every aspect of our business and
                 in
               o every corner of the world; ethical and responsible conduct in
               o all of our operations; respect for the rights of all
               o individuals; and respect for the environment.

We expect these same commitments to be shared by all Disney licensees and the
suppliers with which they work in the production of Disney publications. At a
minimum, we require that all Disney licensees meet the following standards:

CONDUCT OF
MANUFACTURING              Licensees that engage directly in the manufacturing
                           of Disney publications will comply with all of the
                           standards set forth in Disney's Code of Conduct for
                           Suppliers, a copy of which is attached.

                           Licensees will ensure that each manufacturer other
                           than the licensee also enters into a written
                           commitment with Disney to comply with the standards
                           set forth in Disney's Code of Conduct for
                           Suppliers.

                           Licensees will prohibit suppliers from
                           subcontracting the manufacture of Disney
                           publications or components thereof without Disney's
                           express written consent, and only after the
                           subcontractor has entered into a written commitment
                           with Disney to comply with Disney's Code of Conduct
                           for Suppliers.

MONITORING AND
COMPLIANCE                 Licensees will take appropriate steps, in
                           consultation with Disney, to develop, implement and
                           maintain procedures to evaluate and monitor
                           suppliers of Disney publications and ensure
                           compliance with Disney's Code of Conduct for
                           Suppliers, including unannounced on-site
                           inspections of manufacturing facilities and
                           employer-provided housing; review of books and
                           records relating to employment matters; and private
                           interviews with employees.

                           Licensees will authorize Disney and its designated
                           agents (including third parties) to engage in
                           similar monitoring activities to confirm Licensees'
                           compliance with this Code of Conduct. Licensees
                           will maintain on site all documentation that may be
                           needed to demonstrate such compliance.




<PAGE>



                                   EXHIBIT 5



<PAGE>
                     DISNEY SPECIAL MARKETS APPROVAL FORM 

APPROVAL ONLY 
- -------------------------------------------- 
APPROVAL & SPECIAL ROYALTY RATE 
- -------------------------------------------- 

DATE SUBMITTED 
- -------------------------------------------- 
DATE APPROVAL NEEDED 
- -------------------------------------------- 
GOLDEN SALESPERSON 
- -------------------------------------------- 
GOLDEN START SHIP 
- -------------------------------------------- 
GOLDEN END SHIP 
- -------------------------------------------- 


 ITEM #       FORMAT      TITLE     SRP 
- ----------  ---------- ---------  ------- 

- ----------  ---------- ---------  ------- 

- ----------  ---------- ---------  ------- 

- ----------  ---------- ---------  ------- 

- ----------  ---------- ---------  ------- 

- ----------  ---------- ---------  ------- 

- ----------  ---------- ---------  ------- 

- ----------  ---------- ---------  ------- 

- ----------  ---------- ---------  ------- 
TOTAL 
- ----------  ---------- ---------  ------- 

SPECIFICATION CHANGES TO TITLES: 

NONE                     DESCRIPTION OF CHANGES 
                         ---------------------------------------------------- 

                         ---------------------------------------------------- 

                         ---------------------------------------------------- 

- ----------------------------------------------------------------------------- 

CUSTOMER 
- -------------------------------------------- 

CUSTOMER USE 
- -------------------------------------------- 

CUSTOMER RETAIL 
- -------------------------------------------- 


SELL PRICE 
- -------------------------------------------- 

PROJECTED UNITS 
- -------------------------------------------- 

TOTAL SALES 
- -------------------------------------------- 

- ----------------------------------------------------------------------------- 

ROYALTY RATE
- ----------------------------------------------------------------------------- 

UNIT RATE 
- ----------------------------------------------------------------------------- 

TOTAL ROYALTY 
- ----------------------------------------------------------------------------- 

- ----------------------------------------------------------------------------- 

GOLDEN BUSINESS DEVELOPMENT APPROVAL:                   DATE 
- -----------------------------------------------------   ----------------- 

GOLDEN SPECIAL MARKETS APPROVAL:                        DATE 
- -----------------------------------------------------   ----------------- 

DISNEY APPROVAL:                                        DATE 
                                                        ----------------- 
- ----------------------------------------------------- 


- ----------------------------------------------------------------------------- 
<PAGE>

COMMENTS/APPROVAL CONDITIONS 
- ----------------------------------------------------------------------------- 

- ----------------------------------------------------------------------------- 

- ----------------------------------------------------------------------------- 

- ----------------------------------------------------------------------------- 

- ----------------------------------------------------------------------------- 

- ----------------------------------------------------------------------------- 
<PAGE>


                                   EXHIBIT 6





<PAGE>


                               WARRANT AGREEMENT




                  WARRANT AGREEMENT dated as of September 26, 1997(the
"Agreement"), between GOLDEN BOOKS FAMILY ENTERTAINMENT,INC., a Delaware
corporation (the "Issuer") and DISNEY ENTERPRISES, INC., a Delaware
corporation ("Disney").


                             W I T N E S S E T H :


                  WHEREAS, Disney wishes to acquire from the Issuer, and the
Issuer proposes to issue to Disney, 1,100,000 warrants as hereinafter
described (each a "Warrant" and collectively the "Warrants"). Each such
Warrant will entitle Disney or any of its assigns (the "Warrant Holder"),
subject to the terms and conditions set forth herein, to purchase from the
Issuer one share of its Common Stock, $.01 par value (the "Common Stock").

                  NOW, THEREFORE, in consideration of the premises and the
mutual agreements herein set forth and for other good and valuable
consideration, the parties hereto agree as follows:


                  SECTION 1. CERTAIN DEFINITIONS. As used in this Agreement,
unless the context otherwise requires:

                  "Acceleration Notice" shall have the meaning ascribed
thereto in Section 4.D.

                  "Affiliate" shall mean, with respect to a specified Person,
any other Person directly or indirectly controlling or controlled by or under
common control with such specified Person. For purposes of this definition,
"control" when used with respect to any specified Person means the power to
direct the management and policies of such Person, whether through the
ownership of voting securities, by contract or otherwise; and the terms
"controlling" and "controlled" have meanings correlative to the foregoing.

                  "Agreement" shall have the meaning ascribed thereto in the
Recitals.

                  "Appraised Value" shall mean the fair market value of


<PAGE>

all equity capital, including all outstanding Common Stock and all options,
warrants and rights to acquire Common Stock or convert into Common Stock, as
determined by a written appraisal (the "Appraisal") prepared by an appraiser
acceptable to the Issuer and the Warrant Holder. "Fair market value" is
defined for this purpose as the price in a single transaction determined on a
going-concern basis that would be agreed upon by the most likely hypothetical
buyer for 100% of the equity capital of the Issuer. In the event that the
Issuer and Warrant Holder cannot, in good faith, agree upon an appraiser
within 15 Business Days after the need for an appraiser arises, then the
Issuer, on the one hand, and said holders, on the other hand, shall each
immediately select an appraiser, the two appraisers so selected shall
immediately select a third appraiser. The third appraiser shall be directed to
prepare the Appraisal as promptly as practicable and the term Appraised Value
shall mean the appraised value set forth in the Appraisal prepared in
accordance with this definition.

                  "Business Day" shall mean any day on which commercial banks
are not authorized or required to close in New York, New York.

                  "Commission" shall mean the Securities and Exchange
Commission or any other similar or successor agency of the United States
government administering the Securities Act.

                  "Common Stock" shall have the meaning ascribed thereto in
the Recitals, subject to adjustment pursuant to Section 4.

                  "Convertible Securities" shall mean any securities which are
convertible into or exchangeable for Common Stock (whether or not immediately
exercisable, convertible or exchangeable).

                  "Current Market Price" per share of Common Stock for the
purposes of any provision of this Warrant Agreement at the date herein
specified, shall be deemed to be the price determined pursuant to the first
applicable of the following methods.

                           (i) If the Common Stock is traded on a national
                  securities exchange or is traded in the over-the-counter
                  market, the Current Market Price per share of Common Stock
                  shall be deemed to be the average of the Daily Market Prices
                  for 10 Trading Days immediately preceding the date of
                  determination.

                           (ii) If the Current Market Price per share of
                  Common Stock cannot be ascertained by the method set forth
                  in paragraph (i) immediately above, the Current 

                                      2
<PAGE>

                  Market Price per share of outstanding Common Stock shall be
                  deemed to be the price equal to the quotient determined by
                  dividing the Appraised Value by the number of shares
                  (including any fractional shares) of Common Stock, on a
                  fully-diluted basis in accordance with GAAP.

                  "Daily Market Price", for any date, means (i) if the Common
Stock is traded on a national securities exchange, its last sale price on such
date, or (ii) if the principal market for the Common Stock is the
over-the-counter market and the Common Stock is quoted on the Nasdaq system,
the last sale price on such date as reported by Nasdaq, or, if the last sale
price is not so reported by Nasdaq, the closing bid quotation on such date as
reported by Nasdaq.

                  "Demand" shall have the meaning ascribed thereto in Section
11 hereof.

                  "Exchange Act" shall mean the Securities Exchange Act of
1934, as amended, and any similar or successor federal statute, and the rules
and regulations of the Commission thereunder, all as the same shall be in
effect at the time.

                  "Exercise Price" shall have the meaning ascribed thereto in
Section 2.B.

                  "GAAP" shall mean generally accepted accounting principles,
consistently applied.

                  "Issue Date" shall mean the day, month and year of the
issuance of the Warrants.

                  "License Agreement" shall mean the Licensed Book Publishing
Agreement between Disney Book Publishing, Inc. and Golden Books Family
Entertainment, Inc., dated as of the date hereof.

                  "Payment Shares" shall have the meaning ascribed thereto in
Section 2.C.

                  "Person" shall mean a corporation, an association, a trust,
a partnership, a joint venture, an organization, a business, an individual, a
government or political subdivision thereof or a governmental body.

                  "Restricted Certificate" shall mean a certificate for Common
Stock or the Warrants bearing the restrictive legend set forth in Section 10.



                                      3
<PAGE>

                  "Restricted Securities" shall mean Restricted Stock and the
Restricted Warrants.

                  "Restricted Stock" shall mean Warrant Stock evidenced by a
Restricted Certificate.

                  "Restricted Warrants" shall mean the Warrants evidenced by a
Restricted Certificate.

                  "Securities Act" shall mean the Securities Act of 1933, as
amended, or any similar federal statute, and the rules and regulations of the
Commission thereunder, all as the same shall be in effect at the time.

                  "Seller" shall mean a holder of Restricted Stock of the
Issuer for which the Issuer shall be required to file a registration statement
or which shall be registered under the Securities Act at the request of such
holder pursuant to any of the provisions of Section 11. Neither the Issuer nor
any of its Affiliates shall be deemed a "Seller" for any purposes of this
Agreement.

                  "Trading Day" shall mean any day on which trading occurs on
the securities exchange upon which the Common Stock is listed, if any.

                  "Triggering Transaction" shall have the meaning ascribed
thereto in Section 4.D.

                  "Triggering Transaction Closing Date" shall have the meaning
ascribed thereto in Section 4.D.

                  "Warrants" shall have the meaning ascribed thereto in the
Recitals.

                  "Warrant Certificate" shall have the meaning ascribed
thereto in Section 2.A.

                  "Warrant Holder" shall have the meaning ascribed thereto in
the Recitals.

                  "Warrant Stock" shall mean the shares of Common Stock
purchased or purchasable by the Warrant Holder upon the exercise of Warrants.



                                      4
<PAGE>

                  SECTION 2.        ISSUANCE, FORM AND EXERCISE OF THE WARRANTS.

                  A. Issuance and Form of Warrants. On the date hereof, the
Issuer, upon the terms and subject to the conditions hereinafter set forth,
will issue and deliver a certificate representing 1,100,000 warrants to
purchase Common Stock (the "Warrant Certificate").

                  B. Exercise Price. The Warrant Certificate shall entitle the
Warrant Holder, subject to the provisions of this Agreement, to purchase one
share of Common Stock for each Warrant represented thereby, in each case at a
purchase price (the "Exercise Price") of $11.375 per share. The Exercise Price
may be adjusted pursuant to Section 4 hereof. As used throughout this
Agreement, Exercise Price shall mean as adjusted.

                  C. Manner of Exercise; Other Provisions Regarding Exercise.
In order to exercise the Warrants, in whole or in part, the Warrant Holder
shall deliver to the Issuer at its office maintained for such purpose pursuant
to Section 16 (i) a written notice of such Holder's election to exercise
Warrants, which notice shall be in the Form of Election to Purchase attached
to the Warrant Certificate, and (ii) aggregate payment in full of the Exercise
Price then in effect for each share of Warrant Stock for which the Warrants
are then being exercised. Upon delivery thereof, the Issuer shall cause to be
executed and delivered to such Holder within five Business Days a certificate
or certificates representing the aggregate number of fully-paid and
nonassessable shares of Common Stock issuable upon such exercise.

                  Payment of the Exercise Price then in effect may be made, at
the option of the Warrant Holder, by certified or bank cashier's check or wire
transfer. In addition, the Warrant Holder shall have the right, at its
election, in lieu of delivering the Exercise Price then in effect in cash, to
instruct the Issuer in the form of Election to Purchase to retain in payment
of the Exercise Price then in effect, a number of shares of Common Stock (the
"Payment Shares") equal to the quotient of the aggregate Exercise Price then
in effect of the shares as to which Warrants are then being exercised divided
by the Current Market Price determined immediately prior to the date of
exercise and to deduct the number of Payment Shares from the shares to be
delivered to the Warrant Holder.

                  The stock certificate or certificates for Warrant Stock so
delivered shall be in such denominations as may be specified in said notice
and shall be registered in the name of the Warrant Holder or such other name
or names as shall be designated in said 


                                      5
<PAGE>

notice. Such certificate or certificates shall be deemed to have been issued
and such Holder or any other Person so designated to be named therein shall be
deemed to have become a holder of record of such shares, including to the
extent permitted by law the right to vote such shares or to consent or to
receive notice as a stockholder, on the fifth Business Day after the time said
notice is delivered to the Issuer as aforesaid. If the Warrants shall have
been exercised only in part, the Issuer shall, within five Business Days of
delivery of said certificate or certificates, deliver to such Warrant Holder a
new Warrant Certificate dated the date it is issued, evidencing the rights of
such Holder to purchase the remaining Common Stock called for by such
Warrants, which new Warrant Certificate shall in all other respects be
identical with the original Warrant Certificate, or, at the request of such
Holder, appropriate notation may be made on the Warrant Certificate exercised
in part and shall be returned to such Holder.

                  All shares of Common Stock issuable upon the exercise of the
Warrants shall be validly issued, fully paid and nonassessable, and free from
all liens and other encumbrances thereon.

                  The Issuer will not close its books against the transfer of
Warrants or of any share of Warrant Stock in any manner which interferes with
the timely exercise of the Warrants.

                  The Issuer shall issue certificates for fractional shares of
stock upon any exercise of Warrants whenever, in order to implement the
provisions of the Warrants, the issuance of such fractional shares is
required, or, at the Issuer's option, the Issuer may promptly pay cash in lieu
of fractional shares determined by the Issuer by multiplying such fraction by
the Current Market Price on the date immediately prior to the date of
exercise.

                  D. Vesting of Warrant. The Warrants shall be exercisable, in
whole or in part, unless earlier vested pursuant to Section 2.E, commencing on
the earlier of (i) ninety (90) days after the expiration of the License
Agreement (i.e., March 31, 2002 or March 31, 2003, if the Term under the
License Agreement is extended pursuant to the terms thereof) and (ii) thirty
(30) days after the public announcement by either party (which announcement
must be approved in advance by both parties) to the License Agreement that (a)
the parties thereto have entered into a new master licensed publishing
agreement or (b) the parties will not be entering into a new master licensed
publishing agreement. The Warrants shall terminate on March 31, 2008.

                  E. Acceleration of Vesting. Notwithstanding the 


                                      6
<PAGE>

foregoing provisions of this Section 2, the Warrants shall become immediately
exercisable upon the occurrence of any of the following:

                  (1) The acquisition, by executive officers and directors of
the Issuer or by any "person" except Disney or its Affiliates and the Issuer
and its Affiliates of beneficial ownership of voting securities of the Issuer
representing 50% or more of the aggregate votes entitled to be cast in the
election of directors of the Issuer. For purposes of the foregoing, (x)
"person" shall have the meaning defined in Section 13(d) of the Exchange Act
and (y) any shares of Warrant Stock shall be deemed beneficially owned by
Disney or one of its Affiliates without regard to the actual ownership
thereof, except such shares as have been transferred by Disney or any such
Affiliate pursuant to any broker's transaction or other public offering
thereof; or

                  (2) The Issuer shall effect an assignment for the benefit of
creditors or commence a voluntary case under the Federal Bankruptcy Code, or
an order for relief shall be entered in an involuntary case under the Federal
Bankruptcy Code, or the Issuer shall adopt a plan of liquidation or
dissolution; or

                  (3) Five business days prior to the proposed consummation
with respect to the Issuer of a "Rule 13e-3 transaction" as defined in Rule
13e-3 under the Exchange Act (or, if necessary, such earlier date as the
Issuer shall determine in good faith to be required in order for the holder to
be able to participate in such transaction), it being agreed that the Warrant
Holder will receive actual notice of the 13e-3 Statement filed with the
Commission on the date filed and actual notice of the date of acceleration
hereunder no later than such date, and that if such transaction is not
consummated, and the Warrants have been exercised, then the Warrant Holder
(and to the extent that the Warrants would not but for this paragraph be
exercisable, the Issuer) shall be entitled to declare the exercise null and
void and the Warrant Holder shall, upon return of the Warrant Stock to the
Issuer, be entitled to receive a refund of the exercise price and warrants
identical to the Warrants, and such acceleration shall become void ab initio,
and the Warrants shall (as to any remaining unexercised portion thereof)
remain in full force and effect in accordance with the terms hereof.

                  SECTION 3. TRANSFER. The Warrants are not transferable
except to Affiliates of Disney. Transfers shall be noted on the books of the
Issuer to be maintained for such purpose, upon surrender of the Warrants at
the office of the Issuer maintained for such purpose pursuant to Section 16,
together with a written assignment of the Warrants duly executed by the
Warrant Holder or 


                                      7
<PAGE>

its agent or attorney and payment of funds sufficient to pay any stock
transfer taxes payable upon the making of such transfer. Upon such surrender
and payment the Issuer shall, except as set forth in Section 10, execute and
deliver a new Warrant Certificate(s) in the name of the assignee or assignees
and in the denominations specified in such instrument of assignment, and the
original Warrant Certificate shall promptly be canceled.

                  The Issuer shall pay all expenses, taxes (other than stock
transfer taxes) and other charges incurred by the Issuer in the performance of
its obligations in connection with the preparation, issue and delivery of
Warrants under this Section 3.

                  The Issuer agrees to maintain at its aforesaid office books
for the registration and transfer of the Warrants.

                  SECTION 4. ADJUSTMENTS.

                  A. Adjustments To Exercise Price. The Exercise Price, the
number of shares of Common Stock issuable upon exercise of each Warrant and
the securities and other assets due to the Warrant Holder upon exercise of
Warrants shall be subject to adjustment as set forth below from time to time
as follows:

                  1. Stock Dividends; Stock Splits; Reverse Stock Splits;
Reclassifications. In case the Issuer shall (i) pay a dividend or other
distribution on its Common Stock in shares of any class or series of capital
stock, (ii) subdivide its outstanding shares of Common Stock, (iii) combine
its outstanding shares of Common Stock into a smaller number of shares of
Common Stock, or (iv) issue any shares of its capital stock in a
reclassification of the Common Stock, the number of shares of Common Stock
purchasable upon exercise of each Warrant immediately prior to the record date
for such dividend or distribution or the effective date of such subdivision or
combination shall be adjusted so that the Warrant Holder shall thereafter be
entitled to receive for each Warrant the kind and number of shares of Common
Stock that the Warrant Holder would have owned or have been entitled to
receive after the happening of any of the events described above, had the
Warrant been exercised immediately prior to the happening of such event or any
record date with respect thereto. An adjustment made pursuant to this Section
4(A)(1) shall become effective immediately after the effective date of such
event retroactive to the record date, if any, for such event.

                  2. Rights; Options; Warrants. If the Issuer fixes a record
date for the distribution of any rights, options or warrants to all holders of
its Common Stock entitling such holders to subscribe for or purchase shares of
Common Stock (or 

                                      8
<PAGE>

Convertible Securities), whether or not immediately exercisable, then the
Issuer shall also distribute such rights, options or warrants to the Warrant
Holder as if the Warrants had been exercised immediately prior to the record
date for such distribution.

                  3. Distribution of Assets or Securities. In case the Issuer
shall make a distribution to all holders of shares of Common Stock of any
asset or security other than those referred to in Section 4(A)(1) or (2) and
other than in connection with the total liquidation, dissolution or winding-up
of the Issuer, then and in each such case, the Warrant Holder, shall be
entitled to receive, concurrently with such distribution the amount of assets
or securities to which the Warrant Holder would have been entitled as a holder
of Common Stock if the Warrant Holder had exercised its Warrant immediately
prior to the record date for such distribution.

                  4. Issuance of Common Stock at Less Than Current Market
Price. If the Issuer issues shares of Common Stock (or rights, options,
warrants or Convertible Securities containing the right to subscribe for or
purchase shares of Common Stock), other than pursuant to the items listed on
Exhibit B hereto, for a consideration per share less than the Current Market
Price per share of Common Stock on the date immediately preceding the date the
Issuer issues such additional shares, the Exercise Price shall be adjusted
(calculated to the nearest $.0001) so that it shall equal the price determined
by multiplying the Exercise Price in effect immediately prior thereto by a
fraction, the numerator of which shall be (i) an amount equal to the sum of
(A) the number of shares of Common Stock outstanding immediately prior to such
sale and issuance plus (B) the number of shares of Common Stock which the
aggregate consideration received (determined as provided below) for such sale
or issuance would purchase at such Current Market Value per share, and the
denominator of which shall be (ii) the total number of shares of Common Stock
outstanding immediately after such sale or issuance. Such adjustment shall be
made successively whenever such an issuance is made.

                  The number of shares of Common Stock purchasable upon the
exercise of each Warrant shall also be adjusted and shall be that number
determined by multiplying the number of shares of Common Stock issuable upon
exercise immediately prior to such adjustment by a fraction, the numerator of
which is the Exercise Price in effect immediately prior to such adjustment and
the denominator is the Exercise Price as so adjusted. For the purposes of such
adjustments, the shares of Common Stock which the holder of any such rights,
options, warrants or convertible or exchangeable securities shall be entitled
to subscribe for or 


                                      9
<PAGE>

purchase shall be deemed to be issued and outstanding as of the date of the
sale and issuance of the rights, warrants or convertible or exchangeable
securities and the consideration received by the Issuer therefor shall be
deemed to be the consideration received by the Issuer for such rights,
options, warrants or convertible or exchangeable securities, plus the
consideration or premiums stated in such rights, options, warrants or
convertible or exchangeable securities to be paid for the shares of Common
Stock covered thereby. In case the Issuer shall sell and issue shares of
Common Stock or rights, options, warrants or convertible or exchangeable
securities containing the right to subscribe for or purchase shares of Common
Stock for a consideration consisting, in whole or in part, of property other
than cash or its equivalent, then in determining the "price per share of
Common Stock" and the "consideration received" by the Issuer for purposes of
the first sentence of this Section 4(A)(4), the Board of Directors of the
Issuer shall determine, in good faith, the fair value of said property. There
shall be no adjustment of the Exercise Price in respect of the Common Stock
pursuant to this Section 4(A)(4) if the amount of such adjustment shall be
less than $0.0001 per share of Common Stock; provided, however, that any
adjustments which by reason of this proviso are not required to be made shall
be carried forward and taken into account in any subsequent adjustment.

                  This section does not apply to (i) any of the transactions
described in Section 4(A)(1), (2) or (3), (ii) the conversion or exchange of
securities convertible or exchangeable for Common Stock covered by this
Section 4(A)(4), (iii) Common Stock issued in a bona fide public offering
pursuant to a firm commitment underwriting.

                  5. Expiration of Rights, Options and Conversion Privileges.
Upon the expiration of any rights, options, warrants or conversion or exchange
privileges, the issuance of which caused an adjustment pursuant to Section
4(A)(4) hereof, if any thereof shall not have been exercised, the Exercise
Price and the number of shares of Common Stock purchasable upon the exercise
of each Warrant shall, upon such expiration, be readjusted and shall
thereafter, upon any future exercise, be such as they would have been had they
been originally adjusted (or had the original adjustment not been required, as
the case may be) as if (A) the only shares of Common Stock so issued were the
shares of Common Stock, if any, actually issued or sold upon the exercise of
such rights, options, warrants or conversion or exchange rights and (B) such
shares of Common Stock, if any, were issued or sold for the consideration
actually received by the Issuer upon such exercise plus the consideration, if
any, actually received by the Issuer for issuance, sale or grant of all such
rights, options, warrants or conversion or exchange rights whether or not


                                      10
<PAGE>

exercised; provided, further, that no such readjustment shall have the effect
of increasing the Exercise Price by an amount, or decreasing the number of
shares purchasable upon exercise of each Warrant by a number, in excess of the
amount or number of the adjustment initially made in respect to the issuance,
sale or grant of such rights, options, warrants or conversion or exchange
rights.

                  6. Certain Other Events. If any event occurs as to which the
foregoing provisions of this Section 4 are not strictly applicable or, if
strictly applicable, would not, in the good faith judgment of the Board of
Directors of the Issuer fairly protect the purchase rights of the Warrants in
accordance with the essential intent and principles of such provisions, then
such Board shall make such adjustments in the application of such provisions,
in accordance with such essential intent and principles, as shall be
reasonably necessary, in the good faith opinion of such Board, to protect such
purchase rights as aforesaid, but in no event shall any such adjustment have
the effect of increasing the Exercise Price or decreasing the number of shares
of Common Stock subject to purchase upon exercise of the Warrants.

                  B. When Adjustments To Be Made. The adjustments required by
the preceding subsections of this Section 4 shall be made whenever and as
often as any specified event requiring an adjustment shall occur. Adjustments
shall become effective immediately after the record date for the determination
of stockholders entitled to receive an issuance or distribution, or if there
is no record date, then the date of issuance or distribution described in this
Section 4. Such adjustments shall be made successively whenever any event
specified in this Section 4 shall occur.

                  C. Fractional Interests. In computing adjustments under this
Section, fractional interests in Common Stock shall be taken into account to
the nearest one-thousandth of a share.

                  D. Merger or Consolidation. If the Issuer shall merge or
consolidate into another corporation and, pursuant to the terms of such merger
or consolidation, shares of capital stock of the successor corporation are to
be received by or distributed to the holders of Common Stock of the Issuer,
then provision shall be made so that the holder of the Warrant shall have the
right to receive, upon consummation of such transaction, at the aggregate
Exercise Price then in effect, the number of shares of capital stock of the
successor corporation receivable upon or as a result of such merger or
consolidation by a holder of the number of shares of Common Stock immediately
prior to such event, plus any cash, shares of stock or other securities or
property of any 



                                      11
<PAGE>

nature whatsoever (including warrants or other subscription or purchase rights
that the holder would have been entitled to receive had such holder exercised
the Warrants prior to such merger or consolidation, and had such holder
thereafter retained such shares of stock, securities or other property from
the date of such merger or consolidation through and including the date of
exercise of the Warrants, subject to all other adjustments called for during
this period under Section 4).

                  In the case of any such merger or consolidation, the
successor corporation shall expressly assume the due and punctual observance
and performance of each and every covenant and condition of this Agreement to
be performed and observed by the Issuer and all of the obligations and
liabilities hereunder.

                  The foregoing provisions of this Section 4.D shall similarly
apply to successive mergers, consolidations or dispositions of assets.

                  E. Notice to Holders of Dissolution, Total Liquidation or
Winding Up. In case at any time after the date hereof there shall be a
voluntary or involuntary dissolution, total liquidation or winding up of the
Issuer, then the Issuer shall cause to be mailed (by first-class mail, postage
prepaid) to the Warrant Holder at such Warrant Holder's address as shown on
the Warrant transfer books of the Issuer, at the earliest practicable time
(and, in any event, not less than ten (10) calendar days before any date set
for definitive action), notice of the date on which such dissolution,
liquidation or winding up shall take place, as the case may be. Such notice
shall also specify the date as of which the holders of the shares of record of
Common Stock shall be entitled to exchange their shares for securities, money
or other property deliverable upon such dissolution, liquidation or winding
up, as the case may be, on which date the Warrant Holder shall be entitled to
receive upon surrender of the Warrants the cash or other property, less the
Exercise Price for such Warrants then in effect, that the Warrant Holder would
have been entitled to receive had the Warrants been exercisable and exercised
immediately prior to such dissolution, liquidation or winding up and any and
all rights of the Warrant Holder to exercise the Warrants shall terminate in
their entirety.

                  SECTION 5. NOTICE TO WARRANT HOLDERS. Whenever the Exercise
Price or number of shares subject to each Warrant shall be adjusted pursuant
to Section 4, the Issuer shall forthwith obtain a certificate signed by the
principal financial officer of the Issuer setting forth, in reasonable detail,
the event requiring the adjustment and the method by which such adjustment was
calculated and specifying the Exercise Price and the number of shares subject
to each Warrant, after giving effect to such 


                                      12
<PAGE>

adjustment or change. The Issuer shall promptly, and in any case within three
Business Days after the making of such adjustment, cause a signed copy of such
certificate to be delivered to the Warrant Holder. The Issuer shall keep at
its office or agency, maintained for the purpose pursuant to Section 16,
copies of all such certificates and cause the same to be available for
inspection at said office during normal business hours by the Warrant Holder
or any prospective purchaser of Warrants designated by the Warrant Holder.

                  SECTION 6. RESERVATION AND AUTHORIZATION OF WARRANT STOCK;
REGISTRATION WITH OR APPROVAL OF ANY GOVERNMENTAL AUTHORITY. The Issuer shall
at all times reserve and keep available for issue upon the exercise of the
Warrants such number of its authorized but unissued shares of Common Stock as
will be sufficient to permit the exercise in full of the Warrants.

                  Before taking any action which would cause an adjustment
reducing the Exercise Price per Warrant below the then par value, if any, of
the shares of Common Stock issuable upon exercise of the Warrants, the Issuer
shall take any corporate action which may, in the opinion of its counsel, be
necessary in order that the Issuer may validly and legally issue fully-paid
and nonassessable shares of Common Stock at such adjusted Exercise Price.

                  If any shares of Common Stock required to be reserved for
issue upon exercise of the Warrants require registration with any governmental
authority under any federal or state law (otherwise than as provided in
Section 11) before such shares may be so issued, the Issuer will in good faith
and as expeditiously as possible and at its expense endeavor to cause such
shares to be duly registered.

                  SECTION 7. TAKING OF RECORD; STOCK AND WARRANT TRANSFER
BOOKS. In the case of all dividends or other distributions by the Issuer to
the holders of its Common Stock with respect to which any provision of Section
4 refers to the taking of a record of such holders, the Issuer will in each
such case take such a record and will take such record as of the close of
business on a Business Day. The Issuer will not at any time, except upon
dissolution, liquidation or winding up, close its stock transfer books or
Warrant transfer books so as to result in preventing or delaying the exercise
or transfer of any Warrant.

                  SECTION 8. TRANSFER TAXES. The Issuer will pay any and all
transfer taxes that may be payable in respect of the issuance or delivery of
shares of Common Stock on exercise of the Warrants. The Issuer shall not,
however, be required to pay any tax that may be payable in respect of any
transfer involved in 


                                      13
<PAGE>

the issue and delivery of shares of Common Stock in a name other than that in
which the Warrants are registered, and no such issue or delivery shall be made
unless and until the Person requesting such issue has paid to the Issuer the
amount of any such tax, or has established, to the satisfaction of the Issuer,
that such tax has been paid.

                  SECTION 9. NO VOTING RIGHTS. Except as expressly provided
herein, the Warrants shall not entitle the Warrant Holder to any voting rights
or other rights as a stockholder of the Issuer.

                  SECTION 10. RESTRICTIONS ON TRANSFERABILITY. Except as set
forth in Section 11, Restricted Securities shall not be transferable at any
time without the prior written consent of the Issuer, and any purported
transfer without such consent shall be void. Notwithstanding any other
provisions of this Section 10 to the contrary, the Holder of Restricted
Securities shall have the right to transfer any Restricted Securities to an
Affiliate of such holder, in each case free of the restrictions imposed by
this Section 10 other than the requirement as to the legending of the
certificates for such Restricted Securities specified in Section 10.B. Each
such transferee shall be subject to the same transfer restrictions imposed on
the holder of the Restricted Securities so transferred.

                  A. Restrictive Legend. Unless and until otherwise permitted
by this Section 10, the Warrant Certificate and each certificate for Warrant
Stock issued upon exercise of any Warrant shall be stamped or otherwise
imprinted with a legend in substantially the following form:

                  "THE SECURITIES REPRESENTED BY THIS CERTIFICATE HAVE NOT
BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED, OR REGISTERED OR
QUALIFIED UNDER ANY STATE SECURITIES LAWS. THE SECURITIES HAVE BEEN ACQUIRED
FOR INVESTMENT AND MAY NOT BE SOLD, TRANSFERRED, PLEDGED OR HYPOTHECATED
UNLESS THE PROPOSED TRANSACTION DOES NOT REQUIRE REGISTRATION OR QUALIFICATION
UNDER FEDERAL OR STATE SECURITIES LAWS OR UNLESS THE PROPOSED TRANSACTION IS
REGISTERED OR QUALIFIED, AS SO REQUIRED.

                  "THE TRANSFER OF AND OTHER TERMS OF THE SECURITIES
REPRESENTED BY THIS CERTIFICATE ARE GOVERNED BY AND SUBJECT TO CONDITIONS
SPECIFIED IN THAT CERTAIN WARRANT AGREEMENT DATED SEPTEMBER 26, 1997, AND NO
TRANSFER OF THE SECURITIES REPRESENTED BY THIS CERTIFICATE SHALL BE VALID OR
EFFECTIVE UNTIL SUCH CONDITIONS HAVE BEEN FULFILLED. UNDER CERTAIN
CIRCUMSTANCES, THE ISSUER HAS AGREED TO ISSUE TO THE HOLDER HEREOF A NEW
CERTIFICATE, NOT BEARING THIS LEGEND, FOR THE SECURITIES EVIDENCED HEREBY
REGISTERED IN THE NAME OF SUCH HOLDER. THE 


                                      14
<PAGE>

HOLDER OF THIS CERTIFICATE, BY ACCEPTANCE OF THIS CERTIFICATE, AGREES TO BE
BOUND BY ALL OF THE PROVISIONS CONTAINED IN SUCH WARRANT AGREEMENT."

                  B. Notice of Proposed Transfers. Prior to any transfer or
attempted transfer of any Restricted Securities pursuant to this Agreement,
the holder thereof shall give written notice to the Issuer of such holder's
intention to effect such transfer. Each such notice shall describe the manner
and circumstances of the proposed transfer in sufficient detail. Upon receipt
of such notice, the Issuer may request an opinion of counsel of such holder to
the effect that such proposed transfer may be effected without registration of
the Restricted Securities under the Securities Act. Upon receipt by the Issuer
of such opinion, or if the Issuer does not request such an opinion, within
three (3) Business Days after the Issuer receives notice of the proposed
transfer, such holder shall thereupon be entitled to transfer such Restricted
Securities in accordance with the precise terms and conditions of the notice
delivered by such Holder to the Issuer. Each certificate evidencing the
Restricted Securities thus to be transferred (and each certificate evidencing
any untransferred balance of the Restricted Securities evidenced by such
Restricted Certificate) shall bear the restrictive legend set forth above,
unless, in the reasonable opinion of counsel to the Issuer, pursuant to Rule
144 of the Securities Act such legend is not required in order to insure
compliance with the Securities Act.

                  SECTION 11.  REGISTRATION RIGHTS.

                  A. Incidental Registration. If the Issuer at any time
proposes to register on or after the Issue Date any of its equity securities
under the Securities Act on Form S-1, S-2 or S-3, or any equivalent or
successor forms thereto or other applicable form, whether of its own accord or
at the request of any holder or holders of such securities, it will give
written notice to the Holder of outstanding Restricted Securities of its
intention so to do.

                  Upon the written request of a Holder of any Warrant or
Warrant Stock given within 30 days after receipt of any such notice (stating
the intended method of disposition of such securities by the prospective
Seller or Sellers), the Issuer will use its best efforts to cause all
Restricted Stock to be registered under the Securities Act, to the extent
necessary to permit the sale or other disposition (as previously stated) by
such prospective Seller; provided, however, the Issuer may elect not to file a
registration statement pursuant to this Section 11.A for any reason whatsoever
or may withdraw any registration statement filed pursuant to this Section 11.A
at any time prior 


                                      15
<PAGE>

to the effective date thereof.

                  If the offering to which the proposed registration under
this Section 11.A relates is distributed by or through an underwriter or
underwriters, and if, in the opinion of the managing underwriter for the
respective offering, the inclusion in such registration of all shares of
Restricted Stock sought to be registered by Sellers pursuant to this Section
11.A is likely to have an adverse impact on such offering, then such number of
shares of Restricted Stock shall be reduced pro rata along with shares of
equity securities of other sellers selling pursuant to other incidental
registration rights, to the extent necessary to reduce the number of such
shares of equity securities to be registered to the number recommended by the
managing underwriter. The Issuer or other person initiating such registration
shall in no event have to reduce its numbers of shares offered. The incidental
registration rights of other sellers referenced in the next above sentence may
be granted by Issuer to other sellers after the date of this Agreement without
being interpreted to violate Section 11.G hereof, provided that such
incidental registration rights of the other sellers are to be exercised pro
rata with, and not superior or prior to, those afforded to the Holder of
Restricted Securities.

                  B. Registration Procedures. If and whenever the Issuer is
required by the provisions of this Section 11 to use its best efforts to
effect the registration of any of the Restricted Stock under the Securities
Act, the Issuer shall as soon as reasonably practical:

                  (l) cooperate with any underwriters for, and the Sellers of,
such Restricted Stock, enter into a usual and customary underwriting agreement
with respect thereto and take all such other reasonable actions as are
necessary or advisable to permit, expedite and facilitate the disposition of
such Restricted Stock in the manner contemplated by the related registration
statement, and the Issuer will provide to any Seller of Restricted Stock, any
underwriter participating in any distribution thereof pursuant to a
registration statement, and any attorney, accountant or other agent retained
by any Seller or underwriter, reasonable access to appropriate Issuer officers
and employees to answer questions and to supply information reasonably
requested by any such Seller, underwriter, attorney, accountant or agent in
connection with such registration statement;

                  (2) prepare and file with the Commission as promptly as
reasonably practical a registration statement with respect to such securities
and use its best efforts to cause such registration statement to become and
remain effective; and 


                                      16
<PAGE>

prepare and file with the Commission such amendments and supplements to such
registration statement and the prospectus used in connection therewith as may
be necessary to keep such registration statement effective for a period of 90
days (plus any period during which the effectiveness of the registration
statement has been suspended) or until the distribution contemplated by the
registration statement is completed, whichever occurs first, and to comply
with the provisions of the Securities Act with respect to the sale or other
disposition of all securities covered by such registration statement whenever
the Seller or Sellers of such securities shall desire to sell or otherwise
dispose of the same; provided that no such registration statement will be
filed by the Issuer until Sellers of securities included therein shall have
had a reasonable opportunity to review the same and to exercise their rights
under clause (l) above with respect thereto, and, to the extent reasonably
practicable, no amendment to any such registration statement naming such
Sellers as selling stockholders shall be filed with the Commission until such
Sellers shall have had at least one day to review such amendment;

                  (3) furnish to each Seller such numbers of copies of a
summary prospectus or other prospectus, including a preliminary prospectus, in
conformity with the requirements of the Securities Act, and such other
documents, as such Seller may reasonably request in order to facilitate the
public sale or other disposition of the securities owned by such Seller;

                  (4) use its best efforts to register or qualify the
securities covered by such registration statement under such other securities
or blue sky laws of such jurisdictions as each Seller shall reasonably
request, and do any and all other acts and things that may be necessary or
advisable to enable such Seller to consummate the public sale or other
disposition in such jurisdictions of the securities owned by such Seller,
except that the Issuer shall not for any such purpose be required to qualify
to do business as a foreign corporation in any jurisdiction wherein it is not
so qualified or to file therein any general consent to service of process or
submit to the general taxation of any such jurisdiction;

                  (5) use its best efforts to furnish or cause to be furnished
to each Seller of Restricted Stock covered by such registration statement,
addressed to such Sellers, a copy of the opinion of counsel for the Issuer,
and a copy of the "comfort" letter signed by the independent public
accountants who have certified the Issuer's financial statements included in
the registration statement, delivered on the closing date to the underwriters
of such Restricted Stock;



                                      17
<PAGE>

                  (6) in the event of the issuance of any stop order
suspending the effectiveness of any registration statement or of any order
suspending or preventing the use of any prospectus or suspending the
qualification of any Restricted Stock for sale in any jurisdiction, use its
best efforts promptly to obtain its withdrawal;

                  (7) otherwise use its best efforts to comply with all
applicable rules and regulations of the Commission, and make available to its
security holders, as soon as reasonably practicable, an earnings statement
covering the period of at least twelve months, beginning with the first fiscal
quarter beginning after the effective date of the registration statement,
which earnings statement shall satisfy the provisions of Section 11(a) of the
Securities Act;

                  (8) use best efforts to list such securities on any
securities exchange on which any stock of the Issuer is then listed; and

                  (9) if requested by any Seller, furnish to such Seller
certificates representing the Restricted Stock being offered pursuant to the
registration which contain no restrictive legends, in such numbers and
denominations as such Seller shall reasonably request; provided, however, that
such Seller shall confirm to the Issuer in writing that any transfer of such
Restricted Stock shall be made only pursuant to such registration and in
accordance with the plan of distribution described therein, and such Seller
shall agree in writing to return such certificates to the Issuer (to the
extent that such shares of Restricted Stock are not sold in such manner) for
reapplication of such restrictive legends.

                  C. Expenses; Limitations on Registration. All expenses
incident to the Issuer's performance of or compliance with this Section 11,
including without limitation all registration and filing fees, fees and
expenses relating to filings with the National Association of Securities
Dealers, Inc. and any relevant stock exchange, fees and expenses of compliance
with securities or Blue Sky laws (including fees and disbursements of counsel
in connection with Blue Sky qualifications of Restricted Stock), printing
expenses, messenger and delivery expenses, fees and disbursements of counsel
for the Issuer, reasonable fees and disbursements of not more than one special
counsel to the Sellers, independent public accountants (including the expenses
of any special audit or "cold comfort" letters required by or incident to such
performance) and underwriters (excluding discounts and commissions
attributable to the securities being registered, but including liability
insurance if the Issuer so desires or if the underwriters so 


                                      18
<PAGE>

require), all the Issuer's internal expenses (including, without limitation,
all salaries and expenses of its officers and employees performing legal or
accounting duties), the expense of any annual audit, the expense of any
liability insurance referred to above and the fees and expenses incurred in
connection with the listing of the securities to be registered on each
securities exchange on which such securities issued by the Issuer are then
listed, the reasonable fees and expenses of any special experts (including
attorneys) retained by the Issuer (if it so desires or the underwriters so
require) in connection with such registration and fees and expenses of other
persons retained by the Issuer, will be borne by the Issuer.

                  It shall be a condition precedent to the obligation of the
Issuer to take any action pursuant to this Section 11 in respect of the
securities which are to be registered at the request of any prospective Seller
that such prospective Seller shall furnish to the Issuer such information
regarding such Seller, the securities held by such Seller and the intended
method of disposition thereof as the Issuer shall reasonably request and as
shall be required in connection with the action to be taken by the Issuer.

                  D. Termination of Restrictions. Notwithstanding the
foregoing provisions of Sections 10 or 11, the restrictions imposed upon the
transferability of the Restricted Stock shall cease and terminate as to any
particular Restricted Security when (i) such Restricted Security shall have
been effectively registered under the Securities Act and sold by the Holder
thereof in accordance with such registration or (ii) when such Restricted
Stock may be sold in accordance with the safe harbor provisions of Rule
144(k). Whenever the restrictions imposed shall terminate as to any Restricted
Security, as hereinabove provided, the holder thereof shall be entitled to
receive from the Issuer, without expense, a new certificate not bearing the
restrictive legend otherwise required to be borne thereby; provided, however,
that the securities evidenced by such new certificate shall still be deemed
Restricted Stock entitled to the registration rights of this Section 11.

                  E. Rule 144 and 144A. In order to permit the holder of
Restricted Securities to sell the same pursuant to Rule 144 or Rule 144A under
the Securities Act (or any successors to such rules), the Issuer will comply
with all rules and regulations of the Commission applicable in connection with
use of each of Rule 144 and Rule 144A (or any successors thereto), including
the timely filing of all reports with the Commission in order to enable such
Holder, if he so elects, to utilize Rule 144 or Rule 144A, and the Issuer will
cause any restrictive legends to be removed and any transfer restrictions to
be rescinded with 


                                      19
<PAGE>

respect to any sale of Warrant Stock which is exempt from registration under
the Securities Act pursuant to Rule 144 or Rule 144A.

                  F. Indemnification.

                  (l) In the event of any registration of any of its
securities under the Securities Act pursuant to this Section 11, the Issuer
shall indemnify and hold harmless the Seller of such Restricted Stock, its
directors and officers, and each other Person, if any, who controls such
Seller within the meaning of the Securities Act ("Controlling Person"),
against any losses, claims, damages or liabilities, joint or several, to which
such Seller or any such director or officer or Controlling Person may become
subject under the Securities Act or any other statute or at common law,
insofar as such losses, claims, damages or liabilities (or actions in respect
thereof) arise out of or are based upon (i) any alleged untrue statement of
any material fact contained in any registration statement under which such
securities were registered under the Securities Act, or in any final
prospectus contained therein, or any amendment or supplement thereto or (ii)
any alleged omission to state therein a material fact required to be stated
therein or necessary to make the statements therein not misleading, and shall
reimburse such Seller or such director, officer or Controlling Person for any
legal or any other expenses reasonably incurred by such Seller or such
director, officer or Controlling Person in connection with investigating or
defending any such loss, claim, damage, liability or action; provided,
however, that the Issuer shall not be liable in any such case to the extent
that any such loss, claim, damage or liability arises out of or is based upon
any alleged untrue statement or alleged omission made in such registration
statement, prospectus, or amendment or supplement thereto (x) in reliance upon
and in conformity with written information furnished to the Issuer through an
instrument duly executed by such Seller or such director, officer or
Controlling Person specifically for use therein, or (y) which was corrected in
any amended prospectus or supplement to prospectus provided to the Seller
prior to the sale with respect to which such indemnity is claimed. Such
indemnity shall remain in full force and effect regardless of any
investigation made by or on behalf of such Seller or such director, officer or
Controlling Person, and shall survive the transfer of such securities by such
Seller.

                  (2) Each Holder of any Restricted Stock shall, by acceptance
thereof, severally and not jointly, indemnify and hold harmless the Issuer,
its directors and officers and each other Person, if any, who controls the
Issuer against any losses, claims, damages or liabilities, joint or several,
to which the Issuer or any such director or officer or any such Person may


                                      20
<PAGE>

become subject under the securities Act or any other statute or at common law,
insofar as such losses, claims, damages or liabilities (or actions in respect
thereof) arise out of or are based upon (i) any alleged untrue statement of
any material fact contained, on the effective date thereof, in any
registration statement under which Restricted Stock was registered under the
Securities Act, or in any final prospectus contained therein, or any amendment
or supplement thereto, or (ii) any alleged omission to state therein a
material fact required to be stated therein or necessary to make the
statements therein not misleading, in each case to the extent, but only to the
extent that such alleged untrue statement or alleged omission was contained in
written information furnished to the Issuer by such Holder, and shall
reimburse the Issuer or such director, officer or other Person for any legal
or any other expenses reasonably incurred in connection with investigating or
defending any such loss, claim, damage, liability or action.

                  (3) The indemnity and expense reimbursements obligations of
the Issuer under clause (l) of this Section 11.F shall be in addition to any
liability the Issuer may otherwise have.

                  (4) Each Person ("Indemnitor") who under the preceding
provisions of this Section 11.F agrees to indemnify another Person
("Indemnitee") shall have the right, subject to the provisions hereto, to
designate counsel (reasonably acceptable to the Indemnitee) to defend any case
or proceeding against the Indemnitee arising in respect of any claim of
liability for which such indemnification may be claimed, to the end that
duplication of legal expense may be minimized; provided that, if the
Indemnitee notifies the Indemnitor that the former has been advised by its
counsel that any single counsel in such case or proceeding would have a
conflict of interest in representing both the Indemnitor and the Indemnitee,
the Indemnitee may designate its own counsel in such case or proceeding and,
to the extent so provided above in this Section 11.F, shall be entitled to be
reimbursed by Indemnitor for its legal expenses reasonably incurred in
connection with defending itself in such case or proceeding, provided,
however, that no Indemnitor shall be liable hereunder for the fees and
expenses of more than one separate law firm, provided, further, that each
Indemnitee may engage such legal counsel at the Indemnitor's expense if the
Indemnitor shall fail to perform hereunder.

                  (5) If the Restricted Securities are to be sold pursuant to
any underwritten public offering, the Issuer and each Seller shall enter into
an underwriting agreement that contains, among other things, customary
representations, warranties, covenants and indemnities relating to such
offering.



                                      21
<PAGE>

                  G. No Impairment of Rights. Following the date hereof, the
Issuer will not enter into any agreement regarding the registration of its
equity securities, other than as contemplated by Section 11.B hereof, that
impairs or otherwise limits the registration rights granted to holder
hereunder.

                  SECTION 12. LIMITATION OF LIABILITY. No provision hereof, in
the absence of affirmative action by the Warrant Holder to purchase shares of
Common Stock, and no mere enumeration herein of the rights or privileges of
the Warrant Holder hereof, shall give rise to any liability of such Holder for
the purchase price of the Warrant Stock or as a stockholder of the Issuer,
whether such liability is asserted by the Issuer or by creditors of the
Issuer.

                  SECTION 13. LOSS OR DESTRUCTION OF WARRANT CERTIFICATES.
Upon receipt of evidence satisfactory to the Issuer of the loss, theft,
destruction or mutilation of the Warrant Certificate and, in the case of any
such loss, theft or destruction, upon receipt of indemnity or security
satisfactory to the Issuer (the original Warrant Holder's indemnity being
satisfactory indemnity in the event of loss, theft or destruction of any
Warrant Certificate), or, in the case of any such mutilation, upon surrender
and cancellation of such Warrant Certificate, the Issuer will make and
deliver, in lieu of such lost, stolen, destroyed or mutilated Warrant
Certificate, a new Warrant Certificate of like tenor and for a like aggregate
number of Warrants.

                  SECTION 14. FURNISH INFORMATION. The Issuer agrees that it
shall deliver to the Warrant Holder promptly after their becoming available
copies of all financial statements, reports and proxy statements which the
Issuer shall send to its stockholders generally.

                  SECTION 15. TAX TREATMENT. The Issuer and Disney agree to
use their best efforts to agree to a consistent determination of the fair
value, if any, of the Warrants and to consistent treatment of such
determination for income tax reporting purposes.

                  SECTION 16. OFFICE OF THE ISSUER. So long as the Warrants
remains outstanding, the Issuer shall maintain an office or a transfer agent
for the Warrant Certificate in New York, New York, where the Warrant may be
presented for exercise, transfer, division or combination as herein provided.
Such office shall be at 888 7th Avenue, 43rd Floor, New York, New York 10106,
unless and until the Issuer shall designate and maintain some other office for
such purposes and deliver written notice thereof to 


                                      22
<PAGE>

the Warrant Holder.

                  SECTION 17. NOTICES GENERALLY. Any notice, demand or
delivery pursuant to the provisions hereof shall be sufficiently delivered or
made if sent by first class mail, postage prepaid, addressed to the Warrant
Holder at its last known address appearing on the Warrant transfer books of
the Issuer, or, except as herein otherwise expressly provided, to the Issuer
at its principal executive office, 888 7th Avenue, 43rd Floor, New York, New
York 10106, Attention: President, or such other address as shall have been
furnished to the party giving or making such notice, demand or delivery.

                  SECTION 18. SUCCESSORS AND ASSIGNS. This Agreement shall
bind and inure to the benefit of and be enforceable by the parties hereto and
their respective successors and assigns, and, without limiting the generality
of the foregoing, shall inure to the benefit of and be enforceable by each
person who shall from time to time be Warrant Holder.

                  SECTION 19. GOVERNING LAW. The Warrant shall be governed by
and construed in accordance with the laws of the State of New York, without
giving effect to principles of conflicts of laws.

                  SECTION 20. COUNTERPARTS. This Agreement may be executed in
any number of counterparts and each of said counterparts shall for all
purposes be deemed to be an original, and all such counterparts shall together
constitute but one and the same instrument.

                  SECTION 21. HEADINGS. The descriptive headings of the
several Sections of this Agreement are inserted for convenience and shall not
control or affect the meaning or construction of any of the provisions hereof.

                  SECTION 22. PUBLIC ANNOUNCEMENTS. Issuer and Disney will
consult with each other before issuing any press release or making any public
statement with respect to the transactions contemplated hereby and, except as
may be required by applicable law or any listing agreement with any securities
exchange, will not issue any such press release or make any public statement
unless the text of such statement shall first have been agreed upon by the
parties.




                                      23
<PAGE>


                  IN WITNESS WHEREOF, the parties hereto have caused this
Agreement to be signed as of the day, month and year first above written.



                    GOLDEN BOOKS FAMILY ENTERTAINMENT, INC.


                    By:      /s/ Richard E. Snyder
                             --------------------------
                             Name: Richard E. Snyder
                             Title:Chairman & Chief Executive Officer






                    DISNEY ENTERPRISES, INC.


                    By:      
                             --------------------------
                             Name:
                             Title:







                                      24
<PAGE>
                  IN WITNESS WHEREOF, the parties hereto have caused this
Agreement to be signed as of the day, month and year first above written.



                    GOLDEN BOOKS FAMILY ENTERTAINMENT, INC.


                    By:      
                             --------------------------
                             Name:
                             Title:
                                   






                    DISNEY ENTERPRISES, INC.


                    By:      /s/ David K. Thompson
                             --------------------------
                             Name: David K. Thompson
                             Title:  Senior Vice President
                                     Assistant General Counsel



                                      24
<PAGE>






                                   EXHIBIT A


                         (Form of Warrant Certificate)

THE SECURITIES REPRESENTED BY THIS CERTIFICATE HAVE NOT BEEN REGISTERED UNDER
THE SECURITIES ACT OF 1933, AS AMENDED, OR REGISTERED OR QUALIFIED UNDER ANY
STATE SECURITIES LAWS. THE SECURITIES HAVE BEEN ACQUIRED FOR INVESTMENT AND
MAY NOT BE SOLD, TRANSFERRED, PLEDGED OR HYPOTHECATED UNLESS THE PROPOSED
TRANSACTION DOES NOT REQUIRE REGISTRATION OR QUALIFICATION UNDER FEDERAL OR
STATE SECURITIES LAWS OR UNLESS THE PROPOSED TRANSACTION IS REGISTERED OR
QUALIFIED, AS SO REQUIRED.

         THE TRANSFER OF AND OTHER TERMS OF THE SECURITIES REPRESENTED BY THIS
CERTIFICATE ARE GOVERNED BY AND SUBJECT TO CONDITIONS SPECIFIED IN THAT
CERTAIN WARRANT AGREEMENT DATED SEPTEMBER 26, 1997, AND NO TRANSFER OF THE
SECURITIES REPRESENTED BY THIS CERTIFICATE SHALL BE VALID OR EFFECTIVE UNTIL
SUCH CONDITIONS HAVE BEEN FULFILLED. UNDER CERTAIN CIRCUMSTANCES, THE ISSUER
HAS AGREED TO ISSUE TO THE HOLDER HEREOF A NEW CERTIFICATE, NOT BEARING THIS
LEGEND, FOR THE SECURITIES EVIDENCED HEREBY REGISTERED IN THE NAME OF SUCH
HOLDER. THE HOLDER OF THIS CERTIFICATE, BY ACCEPTANCE OF THIS CERTIFICATE,
AGREES TO BE BOUND BY ALL OF THE PROVISIONS CONTAINED IN SUCH WARRANT
AGREEMENT.

Warrant No.  1                                            Certificate for
           ------                                         1,100,000 Warrants


                    GOLDEN BOOKS FAMILY ENTERTAINMENT, INC.

                       WARRANTS TO PURCHASE COMMON STOCK

                  THIS CERTIFIES THAT for value received Disney Enterprises
Inc., or registered assigns (the "Warrant Holder"), is the owner of the number
of Warrants set forth above, each of which represents the right to purchase
one share of common stock $.01, par value (the "Common Stock"), of GOLDEN
BOOKS FAMILY ENTERTAINMENT, INC., a Delaware corporation (the "Issuer"), at
the purchase price of $11.375 (the "Exercise Price") upon presentation and
surrender of this Warrant Certificate with the Form of Election to Purchase
duly executed. The number of shares of the Common Stock purchasable upon the
exercise of each Warrant and the Exercise Price are subject to adjustment as
provided in the Warrant Agreement.



                                      1
<PAGE>

                  This Warrant Certificate is subject to, and entitled to the
benefits of, all of the terms, provisions and conditions of the Warrant
Agreement, dated as of September 26, 1997 (the "Warrant Agreement") between
the Issuer and the Warrant Holder. The Warrant Agreement is hereby
incorporated herein by reference and made a part hereof. Reference is hereby
made to the Warrant Agreement for a full description of the rights,
limitations of rights, obligations and duties hereunder of the Issuer and the
Warrant Holder. Copies of the Warrant Agreement are on file at the principal
office of the Issuer. Capitalized terms used herein have the same meanings as
in the Warrant Agreement.

                  This Warrant Certificate, with or without other Warrant
Certificates, upon surrender at the principal office of the Issuer, may be
exchanged for another Warrant Certificate or Warrant Certificates of like
tenor and date evidencing Warrants entitling the Warrant Holder to purchase a
like aggregate number of shares of Common Stock. If this Warrant Certificate
shall be exercised in part, the Warrant Holder shall be entitled to receive
upon surrender hereof another Warrant Certificate or Warrant Certificates for
the number of Warrants not exercised.

                  The Issuer will not be required to issue fractional shares
of Common Stock upon the exercise of any Warrant or Warrants evidenced hereby.
In lieu thereof, the Issuer may make a cash payment, as provided in the
Warrant Agreement.




                                      2
<PAGE>


                  IN WITNESS WHEREOF, the Issuer has caused the signature (or
facsimile signature) of its President and Chief Financial Officer to be
printed hereon and its corporate seal (or facsimile) to be printed hereon.

Dated:            September 26, 1997



GOLDEN BOOKS FAMILY ENTERTAINMENT, INC.



By:
    -----------------------
     Name:
     Title:











                                      3
<PAGE>


                              FORM OF ASSIGNMENT

         (To be executed by the Warrant Holder if such Holder desires to
         transfer the Warrant Certificate.)

         FOR VALUE RECEIVED _________________  hereby sells, as-
signs and transfers unto _____________________ ( _________ ) the Warrants
evidenced by the within Warrant Certificate, together with all right, title
and interest therein, and does hereby irrevocably constitute and appoint
________________________ to transfer such Warrants on the books of the
within-named Issuer, with full power of substitution.

Dated:                     , 19

         Signature __________________________





                                    NOTICE


         The signature of the foregoing assignment must correspond to the name
as written upon the face of this Warrant Certificate in every particular,
without alteration or enlargement or any change whatsoever.















                                      4
<PAGE>


                       ATTACHMENT TO WARRANT CERTIFICATE

                         FORM OF ELECTION TO PURCHASE

To:  Golden Books Family Entertainment, Inc.

The undersigned irrevocable exercises __________ Warrants for the purchase of
one share (subject to adjustment) of Common Stock, $.01 par value, of GOLDEN
BOOKS FAMILY ENTERTAINMENT, INC. for each Warrant. The Warrants were issued by
GOLDEN BOOKS FAMILY ENTERTAINMENT, INC. and are represented by the attached
Warrant Certificate. The Exercise Price shall be paid to GOLDEN BOOKS FAMILY
ENTERTAINMENT, INC. in the form marked below:

Payment of $_________ in the form of certified or bank cashier's check or wire
transfer. Describe details of such payment:

- -------------------------------------------------------------------------------

- -------------------------------------------------------------------------------

Payment of $_________ in the form of a cashless exercise. Issuer shall retain
in payment of the aggregate Exercise Price, __________ shares of Common Stock,
which number equals the quotient of the aggregate Exercise Price for the
Warrants being exercised divided by the Current Market Price determined
immediately prior to the date of this exercise.

The undersigned directs that the shares of Common Stock deliverable upon the
exercise of said Warrants be in such denominations as specified below and
registered or placed in its name or any such other name(s) as specified below.

Date: 
      ------------------


DISNEY ENTERPRISES, INC.


By:      
         ----------------------------
         Name:
         Title:

Taxpayer ID Number:
Denominations:
Name and Address of Common Stock Certificate holder(s):






                                      5
<PAGE>


                                   EXHIBIT B

Employee Stock Options or Stock Purchase Plan

Warrant to Purchase 3,250,000 shares of Common Stock, held by Golden Press
Holding, LLC

Series B Convertible Preferred Stock held by Golden Press Holding, L.L.C.,
currently convertible into 6,500,000 shares of Common Stock

8 3/4% Convertible Debentures due 2016





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