X RITE INC
8-K, 2001-01-19
PHOTOGRAPHIC EQUIPMENT & SUPPLIES
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                                    FORM 8-K


                                 CURRENT REPORT

                     Pursuant to Section 13 or 15(d) of the
                         Securities Exchange Act of 1934



       Date of report (date of earliest event reported): January 19, 2001
                                                         ----------------


                              X-RITE, INCORPORATED
     ----------------------------------------------------------------------
             (Exact name of registrant as specified in its charter)


                                    Michigan
     ----------------------------------------------------------------------
                 (State or other jurisdiction of incorporation)


             0-14800                                 38-1737300
   -------------------------------------------------------------------------
     (Commission File Number)            (IRS Employer Identification No.)


                3100 44th Street, SW, Grandville, Michigan 49418
     ----------------------------------------------------------------------
              (Address and zip code of principal executive offices)


                                 (616) 534-7663
     ----------------------------------------------------------------------
              (Registrant's telephone number, including area code)


                                                        Exhibit Index at page 4.

                                     -1-
<PAGE>
Item 5.  Other Events

     On January 19, 2001, X-Rite,  Incorporated issued a press release, the text
of which is attached  hereto as Exhibit 99.1 and is  incorporated  herein in its
entirety,  announcing  that  it will conduct a live audio  webcast of its fourth
quarter conference call on January 31, 2001.











                                       -2-
<PAGE>
                                   SIGNATURES

     Pursuant to the  requirements  of the Securities  Exchange Act of 1934, the
Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned, thereunto duly authorized.


                                      X-RITE, INCORPORATED



Dated: January 19, 2001               By /s/ Duane F. Kluting
                                         ---------------------------
                                         Duane F. Kluting
                                         Its Chief Financial Officer









                                       -3-
<PAGE>
                                  EXHIBIT INDEX


 Exhibit No.                   Description                    Page No.
-------------      -----------------------------------       ----------
    99.1              Press Release                              5













                                       -4-
<PAGE>
                                                                    Exhibit 99.1



                                                                   PRESS RELEASE



X-Rite, Incorporated - World Headquarters
3100 44th Street, S.W., Grandville, Michigan 49418 USA
(616) 534-7663     FAX (616) 534-9212


                                                          CONTACT: Duane Kluting
                                                            X-Rite, Incorporated
                                                                  (616) 257-2203
                                                             [email protected]

FOR IMMEDIATE RELEASE

          X-RITE TO HOST WEBCAST OF ITS FOURTH QUARTER CONFERENCE CALL

GRANDVILLE,  Michigan, January 19, 2001 -- X-Rite, Incorporated (NASDAQ:XRIT), a
leading global provider of technology  solutions that measure color,  light, and
shape,  will conduct a live audio webcast of its fourth quarter  conference call
with the  financial  community  on  Wednesday,  January  31,  2001 at 11:00 a.m.
Eastern time. The call will be co-hosted by Rich Cook,  the Company's  President
and Chief Executive Officer and Duane Kluting, its Chief Financial Officer.

To access this webcast, as well as all future conference call webcasts,  use the
X-Rite corporate website. Log on to http://www.x-rite.com, click on the Investor
Relations  link,  then click on the  conference  call link for the  webcast.  In
addition,  an archived version of the webcast  conference call will be available
on X-Rite's website shortly after the live broadcast.

About X-Rite
X-Rite,  Incorporated is a world-leader in producing  sophisticated  measurement
devices, systems, and processes.  Many large,  multi-national firms use X-Rite's
products  and  services  for  a  variety  of  applications  including  corporate
branding, medical diagnostics, and image reproduction. Sales and service offices
throughout  Europe,  Asia and the Americas  support the Company's North American
and  European  manufacturing,   research  &  development  facilities.  For  more
information,  contact X-Rite, Incorporated:  3100 44th Street, S.W., Grandville,
Mich., 49418, USA; Telephone (616) 534-7663; Fax (616) 534-1466; Website:
http://www.x-rite.com.


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