PLASTI LINE INC /TN/
PRE13E3, 1997-11-05
MISCELLANEOUS MANUFACTURING INDUSTRIES
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<PAGE>   1
    AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON NOVEMBER 5, 1997
================================================================================
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                           --------------------------
                                 SCHEDULE 13E-3

                        RULE 13E-3 TRANSACTION STATEMENT
       (PURSUANT TO SECTION 13(e) OF THE SECURITIES EXCHANGE ACT OF 1934)
                                PLASTI-LINE, INC.
- --------------------------------------------------------------------------------
                                (Name of Issuer)

                                PLASTI-LINE, INC.
                                PL HOLDING CORP.
                              PL ACQUISITION CORP.
- --------------------------------------------------------------------------------
                      (Name of Person(s) Filing Statement)

                     COMMON STOCK, PAR VALUE $.001 PER SHARE
- --------------------------------------------------------------------------------
                         (Title of Class of Securities)

                                    727540106
                  --------------------------------------------
                      (CUSIP Number of Class of Securities)

<TABLE>
<S>                          <C>                          <C>
     JAMES R. MARTIN               JAMES R. MARTIN             JAMES R. MARTIN
    PLASTI-LINE, INC.              PL HOLDING CORP.          PL ACQUISITION CORP.
    623 E. EMORY ROAD             623 E. EMORY ROAD            623 E. EMORY ROAD
KNOXVILLE, TENNESSEE 37950   KNOXVILLE, TENNESSEE 37950   KNOXVILLE, TENNESSEE 37950
     (423) 938-1511                 (423) 938-1511              (423) 938-1511
</TABLE>

(NAME, ADDRESS AND TELEPHONE NUMBER OF PERSONS AUTHORIZED TO RECEIVE NOTICES AND
           COMMUNICATIONS ON BEHALF OF THE PERSON(S) FLING STATEMENT)


      THE COMMISSION IS REQUESTED TO SEND COPIES OF ALL COMMUNICATIONS TO:

              SUSAN J. WILSON, ESQ.                 ROBERT F. THOMPSON, ESQ.
                ALSTON & BIRD LLP                    BASS, BERRY & SIMS PLC
               ONE ATLANTIC CENTER                 2700 FIRST AMERICAN CENTER
            1201 WEST PEACHTREE STREET          NASHVILLE, TENNESSEE 37238-2700
           ATLANTA, GEORGIA 30309-3424                   (615) 742-6200
                  (404) 881-7000

This statement is filed in connection with (check the appropriate box):
a.   [X]  The filing of solicitation materials or an information statement 
     subject to Regulation 14A, Regulation 14C, or Rule 13e-3(c) under the 
     Securities Exchange Act of 1934.
b.   [ ]  The filing of a registration statement under the Securities Act of 
     1933.
c.   [ ]  A tender offer.
d.   [ ]  None of the above.

              Check the following box if the soliciting materials or information
statement referred to in checking box (a) are preliminary copies. [X]

                            CALCULATION OF FILING FEE

<TABLE>
<CAPTION>
================================================================================
      TRANSACTION VALUATION*                           AMOUNT OF FILING FEE
- --------------------------------------------------------------------------------
<S>                                                    <C>
           $56,055,463                                        $11,215
================================================================================
</TABLE>

[X] Check box if any part of the fee is offset as provided by Rule 0-11(a)(2)
and identify the filing with which the offsetting fee was previously paid.
Identify the previous filing by registration statement number, or the form or
schedule and the date of its filing.
<PAGE>   2
Amount previously paid:   $11,215            Filing party: Plasti-Line, Inc.
Form or Registration no.: Schedule 14A       Date filed:   November 5, 1997

*For purposes of calculation of the filing fee only. This transaction relates to
the proposed merger (the "Merger") of PL Acquisition Corp. with and into
Plasti-Line, Inc. (the "Company"). The "Transaction Valuation" amount referenced
above is based upon the purchase of 3,865,894 shares of Common Stock, par value
$.001 per share (the "Common Stock"), of the Company at $14.50, the cash price
per share of Common Stock to be paid in the Merger. In accordance with Rule
0-11(c)(1) under the Securities Exchange Act of 1934, the filing fee is
determined by multiplying the amount calculated pursuant to the preceding
sentence by 1/50th of one percent.

                  This Rule 13E-3 Transaction Statement (the "Statement") of
Plasti-Line, Inc., a Tennessee corporation (the "Company"), PL Holding Corp., a
Tennessee corporation ("Parent"), and PL Acquisition Corp., a Tennessee
corporation and wholly owned subsidiary of Parent ("Merger Sub"), relates to an
Agreement and Plan of Merger (the "Merger Agreement"), dated as of November 3,
1997, among the Company, Parent, Merger Sub and James R. Martin, pursuant to
which, among other things, (a) Merger Sub will be merged with and into the
Company (the "Merger" or the "Transaction"), with the Company being the
surviving corporation (the "Surviving Corporation"), (b) each outstanding share
of Common Stock (except those shares of Common Stock held by the Company as
treasury stock or owned by Parent or its affiliates) will be converted into the
right to receive $14.50 without interest, (c) each outstanding share of Common
Stock held by Parent or its affiliates will be canceled without consideration
and (d) each outstanding share of Merger Sub common stock will be converted into
one share of common stock of the Surviving Corporation. The Merger Agreement and
the Merger have already been approved by the board of directors of each of the
corporations that are parties to the Merger Agreement and are subject to the
approval of the shareholders of the Company at a Special Meeting of Shareholders
to be held on ________, 1997. This Statement is intended to satisfy the
reporting requirements of Section 13(e) of the Securities Exchange Act of 1933,
as amended (the "Act"). A copy of the Merger Agreement is filed by the Company
as Exhibit A to the Company's Proxy Statement (the "Proxy Statement") and
incorporated by reference in Item 17(c) to this Statement.

                  The cross-reference sheet below is being supplied pursuant to
General Instruction F to the Schedule 13E-3 and shows the location in the Proxy
Statement of the information required to be included in response to the items of
this Statement. The information in the Proxy Statement, including all exhibits
thereto, is hereby expressly incorporated herein by reference and the responses
to each item in this Statement are qualified in their entirety by the
information contained in the Proxy Statement and the exhibits thereto.
<PAGE>   3
                              CROSS REFERENCE SHEET

       SCHEDULE 13E-3 ITEM:         LOCATION IN THE PROXY STATEMENT:

Item 1(a)                           *

Item 1(b)                           "INTRODUCTION" and "MARKET PRICES FOR THE
                                    COMMON STOCK"

Item 1(c)                           "MARKET PRICES FOR THE COMMON STOCK"

Item 1(d)                           "DIVIDENDS"

Item 1(e)                           **

Item 1(f)                           "PURCHASES OF COMMON STOCK BY CERTAIN
                                    PERSONS"

Item 2(a)--(d) and (g)              "INTRODUCTION", ""BUSINESS OF THE COMPANY",
                                    "CERTAIN INFORMATION CONCERNING PARENT AND
                                    MERGER SUB" and "DIRECTORS AND EXECUTIVE
                                    OFFICERS OF THE COMPANY, PARENT, MERGER SUB
                                    AND THE SURVIVING CORPORATION"

Item 2(e)--(f)                      *

Item 3(a)(1)                        "SPECIAL FACTORS--Conflicts of Interest;
                                    Certain Relationships"

Item 3(a)(2)                        "INTRODUCTION--Proposal to be Considered at
                                    the Special Meeting,"
                                    "SUMMARY--GENERAL--Structure of the Merger,"
                                    "SUMMARY--THE MERGER AGREEMENT," "SPECIAL
                                    FACTORS--Background of the Merger," "SPECIAL
                                    FACTORS--Purpose and Structure of the
                                    Merger; Certain Effects of the Merger," "THE
                                    MERGER AGREEMENT" and EXHIBIT A--"MERGER
                                    AGREEMENT"

Item 3(b)                           "INTRODUCTION--Proposal to be Considered at
                                    the Special Meeting," "INTRODUCTION--Voting
                                    Rights; Vote Required for Approval,"
                                    "SUMMARY--GENERAL--Purpose of the Special
                                    Meeting; Quorum; Vote Required,"
                                    "SUMMARY--GENERAL--Structure of the Merger,"
                                    "SUMMARY--GENERAL--Conflicts of Interest,"
                                    "SPECIAL FACTORS--Background of the Merger,"
                                    "SPECIAL FACTORS--Purpose and Structure of
                                    the Merger; Certain Effects of the Merger,"
                                    "SPECIAL FACTORS--Conflicts of Interest;
                                    Certain Relationships," "CERTAIN INFORMATION
                                    CONCERNING PARENT AND MERGER SUB" and
                                    "SECURITY OWNERSHIP OF THE COMPANY"

Item 4(a)                           "INTRODUCTION--Proposal to be Considered at
                                    the Special Meeting,"
                                    "SUMMARY--GENERAL--Structure of the Merger,"
                                    "SUMMARY--THE MERGER AGREEMENT," "SPECIAL
                                    FACTORS--Purpose and Structure of the
                                    Merger; Certain Effects of the Merger," "THE
                                    MERGER AGREEMENT" and EXHIBIT A--"MERGER
                                    AGREEMENT"
<PAGE>   4
Item 4(b)                           "INTRODUCTION--Proposal to be Considered at
                                    the Special Meeting," "SUMMARY--GENERAL--
                                    Structure of the Merger," "SUMMARY--
                                    GENERAL--Certain Effects of the Merger,"
                                    "SUMMARY--GENERAL--Conflicts of Interest,"
                                    "SPECIAL FACTORS--Background of the Merger,"
                                    "SPECIAL FACTORS--Purpose and Structure of
                                    the Merger; Certain Effects of the Merger,"
                                    "SPECIAL FACTORS--Conflicts of Interest;
                                    Certain Relationships," "THE MERGER
                                    AGREEMENT--General," "THE MERGER AGREEMENT--
                                    Consideration to be Received by Shareholders
                                    of the Company," "CERTAIN INFORMATION
                                    CONCERNING PARENT AND MERGER SUB," "SECURITY
                                    OWNERSHIP OF THE COMPANY" and EXHIBIT A-- 
                                    "MERGER AGREEMENT"

Item 5(a)--(g)                      "SUMMARY--GENERAL--Plans for the Company
                                    After the Merger," "SUMMARY--GENERAL--
                                    Certain Effects of the Merger," "SUMMARY--
                                    SOURCE OF FUNDS FOR THE MERGER," "SPECIAL
                                    FACTORS--Background of the Merger," "SPECIAL
                                    FACTORS--Plans for the Company After the
                                    Merger," "SPECIAL FACTORS--Purpose and
                                    Structure of the Merger; Certain Effects of
                                    the Merger," "THE MERGER AGREEMENT--The
                                    Surviving Corporation," "DIRECTORS AND
                                    EXECUTIVE OFFICERS OF THE COMPANY, PARENT,
                                    MERGER SUB AND THE SURVIVING CORPORATION--
                                    Information Concerning Directors and
                                    Executive Officers of the Surviving
                                    Corporation" and EXHIBIT A--"MERGER
                                    AGREEMENT"

Item 6(a)--(c)                      "SOURCE OF FUNDS FOR THE MERGER"

Item 6(d)                           **

Item 7(a) and (c)                   "SUMMARY--GENERAL--Certain Effects of the
                                    Merger," "SPECIAL FACTORS--Background of the
                                    Merger" and "SPECIAL FACTORS--Purpose and
                                    Structure of the Merger; Certain Effects of
                                    the Merger"

Item 7(b)                           "SPECIAL FACTORS--Background of the Merger"
                                    and "SPECIAL FACTORS--Purpose and Structure
                                    of the Merger; Certain Effects of the
                                    Merger"

Item 7(d)                           "INTRODUCTION--Proposal to be Considered at
                                    the Special Meeting," "SUMMARY--GENERAL--
                                    Structure of the Merger," "SUMMARY-GENERAL--
                                    Plans for the Company After the Merger,"
                                    "SUMMARY--GENERAL--Certain Effects of the
                                    Merger," "SUMMARY--GENERAL--Conflicts of
                                    Interest," "SUMMARY--GENERAL--Federal Income
                                    Tax Consequences," "SPECIAL FACTORS--
                                    Background of the Merger," "SPECIAL
                                    FACTORS--Purpose and Structure of the
                                    Merger; Certain Effects of the Merger,"
                                    "SPECIAL FACTORS--Plans for the Company
                                    After the Merger," "SPECIAL FACTORS--
                                    Conflicts of Interest; Certain
                                    Relationships," "SPECIAL FACTORS--Certain
                                    Federal Income Tax Consequences of the
                                    Merger," "THE MERGER AGREEMENT--General,"
                                    "THE MERGER AGREEMENT--The Surviving
                                    Corporation," "THE MERGER AGREEMENT--
                                    Consideration to be Received by Shareholders
                                    of the Company," "SOURCE OF FUNDS FOR THE
                                    MERGER," "SECURITY OWNERSHIP OF THE
                                    COMPANY," "DIRECTORS AND OFFICERS OF THE
                                    COMPANY, PARENT, MERGER SUB AND THE
                                    SURVIVING CORPORATION--Information
                                    Concerning Directors and Executive Officers
                                    of the Surviving Corporation" and EXHIBIT
                                    A--"MERGER AGREEMENT"

Item 8(a)-(b)                       "SUMMARY--GENERAL--Determination of Special
                                    Committee; Recommendation of the Company's
                                    Board of Directors" and "SPECIAL FACTORS--
                                    Recommendations of the Special Committee,
                                    the Board and Parent"
<PAGE>   5
Item 8(c)                           "INTRODUCTION--Voting Rights; Vote Required
                                    for Approval," "SUMMARY--GENERAL--Purpose of
                                    the Special Meeting; Quorum; Vote Required,"
                                    "SUMMARY--THE MERGER AGREEMENT--Conditions
                                    to Consummation of the Merger," "SPECIAL
                                    FACTORS--Purpose and Structure of the
                                    Merger; Certain Effects of the Merger," "THE
                                    MERGER AGREEMENT--Conditions to Consummation
                                    of the Merger" and EXHIBIT A--"MERGER
                                    AGREEMENT"

Item 8(d)                           "SUMMARY--GENERAL--Opinion of Financial
                                    Advisor to Special Committee," "SPECIAL
                                    FACTORS--Background of the Merger," "SPECIAL
                                    FACTORS--Opinion of Special Committee's
                                    Financial Advisor" and EXHIBIT C--"OPINION
                                    OF J.C BRADFORD & CO."

Item 8(e)                           "SUMMARY--GENERAL--Determination of Special
                                    Committee; Recommendation of Company's Board
                                    of Directors," "SPECIAL FACTORS--Background
                                    of the Merger" and "SPECIAL FACTORS--
                                    Recommendations of the Special Committee,
                                    the Board and Parent"

Item 8(f)                           **

Item 9(a)-(c)                       "SUMMARY--GENERAL--Opinion of Financial
                                    Advisor to Special Committee," "SPECIAL
                                    FACTORS--Background of the Merger," "SPECIAL
                                    FACTORS--Opinion of Special Committee's
                                    Financial Advisor" and EXHIBIT C--"OPINION
                                    OF J.C. BRADFORD & CO."

Item 10(a)                          "INTRODUCTION--Proposal to be Considered at
                                    the Special Meeting," "INTRODUCTION--Voting
                                    Rights; Vote Required for Approval,"
                                    "SUMMARY--GENERAL--Purpose of the Special
                                    Meeting; Quorum; Vote Required," "SUMMARY--
                                    GENERAL--Structure of the Merger," 
                                    "SUMMARY--GENERAL--Conflicts of Interest,"
                                    "SPECIAL FACTORS--Background of the Merger,"
                                    "SPECIAL FACTORS--Purpose and Structure of
                                    the Merger; Certain Effects of the Merger,"
                                    "SPECIAL FACTORS--Conflicts of Interest;
                                    Certain Relationships," "CERTAIN INFORMATION
                                    CONCERNING PARENT AND MERGER SUB" and
                                    "SECURITY OWNERSHIP OF THE COMPANY"

Item 10(b)                          "PURCHASES OF COMMON STOCK BY CERTAIN
                                    PERSONS"

Item 11                             "INTRODUCTION--Proposal to be Considered at
                                    the Special Meeting," "INTRODUCTION--Voting
                                    Rights; Vote Required for Approval,"
                                    "SUMMARY--GENERAL--Purpose of the Special
                                    Meeting; Quorum; Vote Required," "SUMMARY--
                                    GENERAL--Structure of the Merger,"
                                    "SUMMARY--GENERAL--Plans for the Company
                                    After the Merger," "SUMMARY--GENERAL--
                                    Conflicts of Interest," "SPECIAL FACTORS--
                                    Background of the Merger," "SPECIAL
                                    FACTORS--Purpose and Structure of the
                                    Merger; Certain Effects of the Merger,"
                                    "SPECIAL FACTORS--Plans for the Company
                                    After the Merger," "SPECIAL FACTORS--
                                    Conflicts of Interest; Certain
                                    Relationships," "CERTAIN INFORMATION
                                    CONCERNING PARENT AND MERGER SUB" and
                                    "SECURITY OWNERSHIP OF THE COMPANY"
<PAGE>   6
Item 12(a)                          "INTRODUCTION--Proposal to be Considered at
                                    the Special Meeting," "INTRODUCTION--Voting
                                    Rights; Vote Required for Approval,"
                                    "SUMMARY--GENERAL--Purpose of the Special
                                    Meeting; Quorum; Vote Required," "SUMMARY--
                                    GENERAL--Structure of the Merger,"
                                    "SUMMARY--GENERAL--Conflicts of Interest,"
                                    "SPECIAL FACTORS--Background of the Merger,"
                                    "SPECIAL FACTORS--Purpose and Structure of
                                    the Merger; Certain Effects of the Merger,"
                                    "SPECIAL FACTORS--Conflicts of Interest;
                                    Certain Relationships," "THE MERGER
                                    AGREEMENT--Consideration to be Received by
                                    Shareholders of the Company," "CERTAIN
                                    INFORMATION CONCERNING PARENT AND MERGER
                                    SUB," "SECURITY OWNERSHIP OF THE COMPANY"
                                    and EXHIBIT A--"MERGER AGREEMENT"

Item 12(b)                          "SUMMARY--GENERAL--Determination of Special
                                    Committee; Recommendation of Company's Board
                                    of Directors," "SPECIAL FACTORS--
                                    Recommendations of the Special Committee,
                                    the Board and Parent" and "SECURITY
                                    OWNERSHIP OF THE COMPANY"

Item 13(a)                          "INTRODUCTION--Voting Rights; Vote Required
                                    for Approval," "SUMMARY--THE MERGER
                                    AGREEMENT--Dissenters' Rights," "SPECIAL
                                    FACTORS--Purpose and Structure of the
                                    Merger; Certain Effects of the Merger,"
                                    "DISSENTERS' RIGHTS" and EXHIBIT B--"CHAPTER
                                    23 OF THE TENNESSEE BUSINESS CORPORATION
                                    ACT"

Item 13(b)-(c)                      **

Item 14(a)                          "INCORPORATION OF CERTAIN DOCUMENTS BY
                                    REFERENCE," "SELECTED HISTORICAL FINANCIAL
                                    INFORMATION OF THE COMPANY," "INDEPENDENT
                                    AUDITORS" and "INDEX TO FINANCIAL
                                    STATEMENTS"

Item 14(b)                          **

Item 15(a)                          "SUMMARY--GENERAL--Plans for the Company
                                    After the Merger" and "SPECIAL FACTORS--
                                    Plans for the Company After the Merger"

Item 16                             "INTRODUCTION--Proxies"

Item 17                             *


- ---------------------------------------

*                    Information is contained in this Statement
**                   Not applicable
<PAGE>   7
ITEM 1. ISSUER AND CLASS OF SECURITY SUBJECT TO THE TRANSACTION.

                  (a) The issuer of the class of equity securities which is the
subject of the Rule 13e-3 transaction is the Company. The address of the
Company's principal executive offices is 623 E. Emory Road, Knoxville, Tennessee
37950.

                  (b) The information set forth in "INTRODUCTION" and "MARKET
PRICES FOR THE COMMON STOCK" in the Proxy Statement is incorporated herein by
reference.

                  (c) The information set forth in "MARKET PRICES FOR THE COMMON
STOCK" in the Proxy Statement is incorporated herein by reference.

                  (d) The information set forth in "DIVIDENDS" in the Proxy
Statement is incorporated herein by reference.

                  (e) Not applicable.

                  (f) The information set forth in "PURCHASE OF COMMON STOCK BY
CERTAIN PERSONS" in the Proxy Statement is incorporated herein by reference.


ITEM 2. IDENTITY AND BACKGROUND.

                  (a)-(d) and (g) This statement is being filed by the Company,
the issuer of the class of equity securities which is the subject of the Rule
13e-3 transaction, by Parent and by Merger Sub. The information set forth in
"INTRODUCTION," "BUSINESS OF THE COMPANY," "CERTAIN INFORMATION CONCERNING
PARENT AND MERGER SUB" and "DIRECTORS AND EXECUTIVE OFFICERS OF THE COMPANY,
PARENT, MERGER SUB AND THE SURVIVING CORPORATION" in the Proxy Statement is
incorporated herein by reference.

                  (e)-(f) None of the Company, Parent and Merger Sub or, to the
best of their knowledge, any of the persons listed under "DIRECTORS AND
EXECUTIVE OFFICERS OF THE COMPANY, PARENT, MERGER SUB AND THE SURVIVING
CORPORATION" in the Proxy Statement, has during the last five years (i) been
convicted in a criminal proceeding (excluding traffic violations or similar
misdemeanors) or (ii) been a party to a civil proceeding of a judicial or
administrative body of competent jurisdiction and as a result of such proceeding
was or is subject to a judgment, decree or final order enjoining further
violations of, or prohibiting activities subject to, federal or state securities
laws or finding any violation of such laws.


ITEM 3. PAST CONTACTS, TRANSACTIONS OR NEGOTIATIONS.

                  (a)(1) The information set forth in "SPECIAL
FACTORS--Conflicts of Interest; Certain Relationships" of the Proxy Statement is
incorporated herein by reference.

                  (a)(2) The information set forth in "INTRODUCTION--Proposal to
be Considered at the Special Meeting," "SUMMARY--GENERAL--Structure of the
Merger," "SUMMARY--THE MERGER AGREEMENT," "SPECIAL FACTORS--Background of the
Merger," "SPECIAL FACTORS--Purpose and Structure of the Merger; Certain Effects
of the Merger," "THE MERGER AGREEMENT" and EXHIBIT A--"MERGER AGREEMENT" of the
Proxy Statement is incorporated herein by reference.

                  (b) The information set forth in "INTRODUCTION--Proposal to be
Considered at the Special Meeting," "INTRODUCTION--Voting Rights; Vote Required
for Approval," "SUMMARY--GENERAL--Purpose of the Special Meeting; Quorum; Vote
Required," "SUMMARY--GENERAL--Structure of the Merger," "SUMMARY--GENERAL--
Conflicts of Interest," "SPECIAL FACTORS--Background of the Merger, "SPECIAL
<PAGE>   8
FACTORS--Purpose and Structure of the Merger; Certain Effects of the Merger,"
"SPECIAL FACTORS--Conflicts of Interest; Certain Relationships," "CERTAIN
INFORMATION CONCERNING PARENT AND MERGER SUB" and "SECURITY OWNERSHIP OF THE
COMPANY" of the Proxy Statement is incorporated herein by reference.

ITEM 4. TERMS OF THE TRANSACTION.

                  (a) The information set forth in "INTRODUCTION--Proposal to be
Considered at the Special Meeting," "SUMMARY--GENERAL--Structure of the Merger,"
"SUMMARY--THE MERGER AGREEMENT," "SPECIAL FACTORS--Purpose and Structure of the
Merger; Certain Effects of the Merger," "THE MERGER AGREEMENT" and EXHIBIT A--
"MERGER AGREEMENT" of the Proxy Statement is incorporated herein by reference.

                  (b) The information set forth in "INTRODUCTION--Proposal to be
Considered at the Special Meeting," "SUMMARY--GENERAL--Structure of the Merger,"
"SUMMARY--GENERAL--Certain Effects of the Merger," "SUMMARY--GENERAL--Conflicts
of Interest", "SPECIAL FACTORS--Background of the Merger," "SPECIAL FACTORS--
Purpose and Structure of the Merger; Certain Effects of the Merger," "SPECIAL
FACTORS--Conflicts of Interest; Certain Relationships," "THE MERGER AGREEMENT--
General," "THE MERGER AGREEMENT--Consideration to be Received by Shareholders of
the Company," "CERTAIN INFORMATION CONCERNING PARENT AND MERGER SUB," "SECURITY
OWNERSHIP OF THE COMPANY" and EXHIBIT A--"MERGER AGREEMENT" of the Proxy
Statement is incorporated herein by reference.


ITEM 5. PLANS OR PROPOSALS OF THE ISSUER OR AFFILIATE.

                  (a)-(g) The information set forth in "SUMMARY--GENERAL--
Certain Effects of the Merger," "SUMMARY--GENERAL--Plans for the Company After
the Merger," "SUMMARY--THE MERGER AGREEMENT--Source Of Funds," "SPECIAL
FACTORS--Background of the Merger," "SPECIAL FACTORS--Purpose and Structure of
the Merger; Certain Effects of the Merger," "SPECIAL FACTORS--Plans for the
Company After the Merger," "THE MERGER AGREEMENT--The Surviving Corporation,"
"DIRECTORS AND EXECUTIVE OFFICERS OF THE COMPANY, PARENT, MERGER SUB AND THE
SURVIVING CORPORATION--Information Concerning Directors and Executive Officers
of the Surviving Corporation" and EXHIBIT A--"MERGER AGREEMENT" of the Proxy
Statement is incorporated herein by reference.

ITEM 6. SOURCE AND AMOUNT OF FUNDS OR OTHER CONSIDERATION.

                  (a)-(c) The information set forth in "THE MERGER AGREEMENT--
Expenses" and "SOURCE OF FUNDS OF THE MERGER" of the Proxy Statement is 
incorporated herein by reference.

                  (d) Not applicable.


ITEM 7. PURPOSE(S), ALTERNATIVES, REASONS AND EFFECTS.

                  (a) and (c) The information set forth in "SUMMARY--GENERAL--
Certain Effects of the Merger," "SPECIAL FACTORS--Background of the Merger" and
"SPECIAL FACTORS--Purpose and Structure of the Merger; Certain Effects of the
Merger" of the Proxy Statement is incorporated herein by reference.

                  (b) The information set forth in "SPECIAL FACTORS--Background
of the Merger" and "SPECIAL FACTORS--Purpose and Structure of the Merger;
Certain Effects of the Merger" of the Proxy Statement is incorporated herein by
reference.
<PAGE>   9
                  (d) The information set forth in "INTRODUCTION--Proposal to be
Considered at the Special Meeting," "SUMMARY--GENERAL--Structure of the Merger,"
"SUMMARY--GENERAL--Plans for the Company After the Merger," "SUMMARY--GENERAL--
Certain Effects of the Merger," "SUMMARY--GENERAL--Conflicts of Interest,"
"SUMMARY--GENERAL--Federal Income Tax Consequences," "SPECIAL FACTORS--
Background of the Merger," "SPECIAL FACTORS--Purpose and Structure of the
Merger; Certain Effects of the Merger," "SPECIAL FACTORS--Plans for the Company
After the Merger," "SPECIAL FACTORS--Conflicts of Interest; Certain
Relationships," "SPECIAL FACTORS--Certain Federal Income Tax Consequences of the
Merger," "THE MERGER AGREEMENT--General," "THE MERGER AGREEMENT--The Surviving
Corporation," "THE MERGER AGREEMENT--Consideration to be Received by
Shareholders of the Company," "SOURCE OF FUNDS FOR THE MERGER," "SECURITY
OWNERSHIP OF THE COMPANY," "DIRECTORS AND EXECUTIVE OFFICERS OF THE COMPANY,
PARENT, MERGER SUB AND THE SURVIVING CORPORATION--Information Concerning
Directors and Executive Officers of the Surviving Corporation" and EXHIBIT A--
"MERGER AGREEMENT" of the Proxy Statement is incorporated herein by reference.


ITEM 8. FAIRNESS OF THE TRANSACTION.

                  (a)--(b) The information set forth in "SUMMARY--GENERAL--
Determination of Special Committee; Recommendation of the Company's Board of
Directors" and "SPECIAL FACTORS--Recommendations of the Special Committee, the
Board and Parent" of the Proxy Statement is incorporated herein by reference.

                  (c) The information set forth in "INTRODUCTION--Voting Rights;
Vote Required for Approval," "SUMMARY--GENERAL--Purpose of the Special Meeting;
Quorum; Vote Required," "SUMMARY--THE MERGER AGREEMENT--Conditions to
Consummation of the Merger," "SPECIAL FACTORS--Purpose and Structure of the
Merger; Certain Effects of the Merger," "THE MERGER AGREEMENT--Conditions to
Consummation of the Merger" and EXHIBIT A--"MERGER AGREEMENT" of the Proxy
Statement is incorporated herein by reference.

                  (d) The information set forth in "SUMMARY--GENERAL--Opinion of
Financial Advisor to Special Committee," "SPECIAL FACTORS--Background of the
Merger," "SPECIAL FACTORS--Opinion of Special Committee's Financial Advisor" and
EXHIBIT C--"OPINION OF J.C. BRADFORD & CO." of the Proxy Statement is
incorporated herein by reference.

                  (e) The information set forth in "SUMMARY--GENERAL--
Determination of Special Committee; Recommendation of Company's Board of
Directors," "SPECIAL FACTORS--Background of the Merger" and "SPECIAL FACTORS--
Recommendations of the Special Committee, the Board and Parent" of the Proxy 
Statement is incorporated herein by reference.

                  (f) Not applicable.


ITEM 9. REPORTS, OPINIONS, APPRAISALS AND CERTAIN NEGOTIATIONS.

                  (a)--(c) The information set forth in "SUMMARY--GENERAL--
Opinion of Financial Advisor to Special Committee," "SPECIAL FACTORS--Background
of the Merger," "SPECIAL FACTORS--Opinion of Special Committee's Financial
Advisor," EXHIBIT C--"OPINION OF J.C. BRADFORD & CO." and EXHIBIT D--"FORM OF
TAX OPINION OF ALSTON & BIRD LLP" of the Proxy Statement is incorporated herein
by reference.
<PAGE>   10
ITEM 10. INTEREST IN SECURITIES OF THE ISSUER.

                  (a) The information set forth in "INTRODUCTION--Proposal to be
Considered at the Special Meeting," "INTRODUCTION--Voting Rights; Vote Required
for Approval," "SUMMARY--GENERAL--Purpose of the Special Meeting; Quorum; Vote
Required," "SUMMARY--GENERAL--Structure of the Merger," "SUMMARY--GENERAL--
Conflicts of Interest," "SPECIAL FACTORS--Background of the Merger," "SPECIAL
FACTORS--Purpose and Structure of the Merger; Certain Effects of the Merger,"
"SPECIAL FACTORS--Conflicts of Interest; Certain Relationships," "CERTAIN
INFORMATION CONCERNING PARENT AND MERGER SUB" and "SECURITY OWNERSHIP OF THE
COMPANY" of the Proxy Statement is incorporated herein by reference.

                  (b) The information set forth in "PURCHASES OF COMMON STOCK BY
CERTAIN PERSONS" of the Proxy Statement is incorporated herein by reference.

ITEM 11. CONTRACTS, ARRANGEMENTS OR UNDERSTANDINGS WITH RESPECT TO THE ISSUER'S
         SECURITIES.

                  The information set forth in "INTRODUCTION--Proposal to be
Considered at the Special Meeting," "INTRODUCTION--Voting Rights; Vote Required
for Approval," "SUMMARY--GENERAL--Purpose of the Special Meeting; Quorum; Vote
Required," "SUMMARY--GENERAL--Structure of the Merger," "SUMMARY--GENERAL--Plans
for the Company After the Merger," "SUMMARY--GENERAL--Conflicts of Interest,"
"SPECIAL FACTORS--Background of the Merger," "SPECIAL FACTORS--Purpose and
Structure of the Merger; Certain Effects of the Merger," "SPECIAL FACTORS--Plans
for the Company After the Merger," "SPECIAL FACTORS--Conflicts of Interest;
Certain Relationships," "CERTAIN INFORMATION CONCERNING PARENT AND MERGER SUB"
and "SECURITY OWNERSHIP OF THE COMPANY" of the Proxy Statement is incorporated
herein by reference.


ITEM 12. PRESENT INTENTION AND RECOMMENDATION OF CERTAIN PERSONS WITH REGARD TO
         THE TRANSACTION.

                  (a) The information set forth in "INTRODUCTION--Proposal to be
Considered at the Special Meeting," "INTRODUCTION--Voting Rights; Vote Required
for Approval," "SUMMARY--GENERAL--Purpose of the Special Meeting; Quorum; Vote
Required," "SUMMARY--GENERAL--Structure of the Merger," "SUMMARY--GENERAL--
Conflicts of Interest," "SPECIAL FACTORS--Background of the Merger," "SPECIAL
FACTORS--Purpose and Structure of the Merger; Certain Effects of the Merger,"
"SPECIAL FACTORS--Conflicts of Interest; Certain Relationships," "THE MERGER
AGREEMENT--Consideration to be Received by Shareholders of the Company,"
"CERTAIN INFORMATION CONCERNING PARENT AND MERGER SUB," "SECURITY OWNERSHIP OF
THE COMPANY" and EXHIBIT A--"MERGER AGREEMENT" of the Proxy Statement is
incorporated herein by reference.

                  (b) The information set forth in "SUMMARY--GENERAL--
Determination of Special Committee; Recommendation of Company's Board of
Directors," "SPECIAL FACTORS--Recommendations of the Special Committee, the
Board and Parent" and "SECURITY OWNERSHIP OF THE COMPANY" of the Proxy Statement
is incorporated herein by reference.


ITEM 13. OTHER PROVISIONS OF THE TRANSACTION.

                  (a) The information set forth in "INTRODUCTION--Voting Rights;
Vote Required for Approval," "SUMMARY--THE MERGER AGREEMENT--Dissenters' 
Rights," "SPECIAL FACTORS--Purpose and Structure of the Merger; Certain Effects
of the Merger," "DISSENTERS' RIGHTS" and EXHIBIT B--"CHAPTER 23 OF THE TENNESSEE
BUSINESS CORPORATION ACT" of the Proxy Statement is incorporated herein by
reference.

                  (b)--(c) Not applicable.
<PAGE>   11
ITEM 14. FINANCIAL INFORMATION.

                  (a) The information set forth in "INCORPORATION OF CERTAIN
DOCUMENTS BY REFERENCE," "SELECTED HISTORICAL FINANCIAL INFORMATION OF THE
COMPANY," "INDEPENDENT AUDITORS" AND "INDEX TO FINANCIAL STATEMENTS" of the
Proxy Statement is incorporated herein by reference.

                  (b) Not applicable.


ITEM 15. PERSONS AND ASSETS EMPLOYED, RETAINED OR UTILIZED.

                  (a) The information set forth in "SUMMARY--GENERAL--Plans for
the Company After the Merger" and "SPECIAL FACTORS--Plans for the Company After
the Merger" of the Proxy Statement is incorporated herein by reference.

                  (b) The information set forth in "INTRODUCTION--Proxies" of
the Proxy Statement is incorporated herein by reference.


ITEM 16. ADDITIONAL INFORMATION.

                  The information set forth in the Proxy Statement is
incorporated herein by reference in its entirety.

ITEM 17. MATERIAL TO BE FILED AS EXHIBITS.

                  (a)(1)   Commitment Letter with Key Corporate Capital, Inc.
                           dated October 31, 1997.

                  (a)(2)   Commitment Letter with KeyCorp Real Estate Capital
                           Markets, Inc. dated November 3, 1997.

                  (a)(3)   Commitment Letter with KeyCorp Real Estate Capital
                           Markets, Inc. dated November 3, 1997.

                  (a)(4)   Commitment Letter with RSTW Partners III, L.P. dated
                           November 5, 1997.

                  (b)(1)   Opinion of J.C. Bradford & Co. (attached as Exhibit C
                           to the Proxy Statement).

                  (b)(2)   J.C. Bradford & Co. Presentation to the Board of
                           Directors of the Company, dated October 31, 1997.

                  (c)      Agreement and Plan of Merger dated as of November 3,
                           1997 among the Company, Parent and Merger Sub
                           (attached as Exhibit A to the Proxy Statement).

                  (d)(1)   Preliminary Proxy Statement dated November 5, 1997.

                  (d)(2)   Notice of Special Meeting of Shareholders (included
                           in Proxy Statement).

                  (d)(3)   Proxy Card.
<PAGE>   12
                  (d)(4)   Press Release issued by the Company on July 30, 1997.

                  (d)(5)   Press Release issued by the Company on November 4,
                           1997.

                  (d)(6)   President's Letter to Shareholders (included in Proxy
                           Statement).

                  (e)      Text of Chapter 23 of the Tennessee Business
                           Corporation Act (attached as Exhibit B to the Proxy
                           Statement).

                  (f)      Not Applicable.
<PAGE>   13
                                    SIGNATURE


                  After due inquiry and to the best of my knowledge and belief,
I certify that the information set forth in this Statement is true, complete and
correct.

                                    PLASTI-LINE, INC.


                                    By:   /s/  JAMES R. MARTIN
                                        ----------------------------------------
                                        Name:  James R. Martin
                                        Title: Chairman of the Board and
                                               Chief Executive Officer

November 3, 1997
<PAGE>   14
                                    SIGNATURE


                  After due inquiry and to the best of my knowledge and belief,
I certify that the information set forth in this Statement is true, complete and
correct.

                                    PL HOLDING CORP.


                                    By:   /s/  JAMES R. MARTIN
                                        ----------------------------------------
                                        Name:  James R. Martin
                                        Title: Chairman of the Board and
                                               President

November 3, 1997
<PAGE>   15

                                    SIGNATURE


                  After due inquiry and to the best of my knowledge and belief,
I certify that the information set forth in this Statement is true, complete and
correct.

                                    PL ACQUISITION CORP.


                                    By: /s/ JAMES R. MARTIN 
                                        ----------------------------------------
                                        Name:  James R. Martin
                                        Title: Chairman of the Board and
                                               President

November 3, 1997
<PAGE>   16
                                INDEX TO EXHIBITS


EXHIBIT
NUMBER            DESCRIPTION

(a)(1)            Commitment Letter with Key Corporate Capital, Inc. dated
                  October 31, 1997.

(a)(2)            Commitment Letter with KeyCorp Real Estate Capital Markets,
                  Inc. dated November 3, 1997.

(a)(3)            Commitment Letter with KeyCorp Real Estate Capital Markets,
                  Inc. dated November 3, 1997.

(a)(4)            Commitment Letter with RSTW Partners III, L.P. dated November
                  5, 1997.

(b)(1)            Opinion of J.C. Bradford & Co. (attached as Exhibit C to the
                  Proxy Statement).

(b)(2)            J.C. Bradford & Co. Presentation to the Board of Directors of
                  the Company, dated October 31, 1997.

(c)(1)            Agreement and Plan of Merger dated as of November 3, 1997
                  among the Company, Parent and Merger Sub (attached as Exhibit
                  A to the Proxy Statement).

(d)(1)            Preliminary Proxy Statement dated November 5, 1997.

(d)(2)            Notice of Special Meeting of Shareholders (included in Proxy
                  Statement).

(d)(3)            Proxy Card.

(d)(4)            Press Release issued by the Company on July 30, 1997.

(d)(5)            Press Release issued by the Company on November 3, 1997.

(d)(6)            President's letter to Shareholders (included in Proxy
                  Statement).

(e)               Text of Chapter 23 of the Tennessee Business Corporation Act
                  (attached as Exhibit B to the Proxy Statement).

<PAGE>   1


                                                                  EXHIBIT (a)(1)



October 31, 1997


PL Acquisition Corp.  
Plasti-Line, Inc.  
623 East Emory Drive 
P.O. Box 59043
Knoxville, Tennessee 37950-9043

         Attention: James R. Martin

Dear Mr. Martin:

                 You have advised Key Corporate Capital Inc. ("KCCI") that (i)
you have formed a corporation ("Holding Company") and a wholly-owned subsidiary
of Holding Company ("Acquisition Company") for the purpose of acquiring the
stock of Plasti-Line, Inc. (the "Company"), (ii) to that end, Acquisition
Company and the Company intend to participate in a cash-out merger (the
"Merger") pursuant to which Acquisition Company will merge with and into the
Company, and (iii) upon consummation of the Merger, the Company, Plasti-Line
Columbia, Inc., a wholly-owned subsidiary of the Company ("Columbia"), and
American Sign and Marketing Services, Inc., a wholly-owned subsidiary of the
Company ("American Sign," and, together with Columbia and the Company, the
"Operating Companies") and Holding Company (collectively, Holding Company and
the Operating Companies are herein sometimes referred to as the "Borrowers")
desire to establish "Credit Facilities" (as defined in the attached Summary of
Terms and Conditions) in an aggregate principal amount of up to $57,500,000
(which amount may under certain circumstances increase by no more than
$2,000,000, as outlined in the attached Summary of Terms and Conditions).  You
have requested that KCCI provide the Operating Companies and the Holding
Company with an underwritten commitment for the entire amount of the Credit
Facilities with the understanding that KCCI intends to syndicate the Credit
Facilities prior to and/or following the closing of the Credit Facilities.

                 KCCI is pleased to confirm its commitment to provide the
entire principal amount of the Credit Facilities upon and subject to the terms
set forth herein and in the Summary of Terms and Conditions attached hereto
(collectively, this "Commitment Letter").  KCCI's commitment is intended to be
a fully underwritten commitment and is not contingent on the syndication
referred to herein.  Nevertheless, the syndication of the Credit Facilities is
an integral part of this transaction.  KCCI will act as syndication agent on
behalf of the Borrowers in arranging commitments of other mutually acceptable
lenders (the "Lenders") to participate in the Credit Facilities.  In that
capacity, KCCI, in consultation with the Borrowers, will manage all aspects of
the syndication, including selection of Lenders, determination of when KCCI
will
<PAGE>   2
PL Acquisition Corp.
Plasti-Line, Inc.
October 31, 1997
Page 2


approach potential Lenders, any naming rights and the final allocation of the
commitments among the Lenders, all as further described on the attached Summary
of Terms and Conditions.

                 KCCI will also act as administrative agent and collateral
agent in connection with the Credit Facilities.  As such, KCCI will negotiate
with the Borrowers, act as the primary contact for the Borrowers, and perform
all other necessary and customary functions associated with its role as agent.
No other agents or co-agents may be appointed unless mutually agreed upon by
KCCI and the Borrowers.

                 Neither you, the Borrowers nor KCCI will make any payment or
offer on behalf of the Borrowers to any prospective Lender to pay any
compensation outside the terms contained in this Commitment Letter in order to
obtain such prospective Lender's commitment to participate in the Credit
Facilities, unless the same is agreed to by KCCI and the Borrowers and
adequately reflected in the definitive documentation.

                 The Borrowers will not become obligated by virtue of any
syndication to pay any additional Closing Fee or similar fees beyond those
payable as indicated in this Commitment Letter in order to obtain commitments
and/or closings from Lenders participating in such syndication.  If any Lender
becomes a party to the credit agreement for the Credit Facilities after the
initial closing by means of an assignment by KCCI of a portion of its interest
therein in connection with the syndication, the financial arrangements between
KCCI and such Lender with respect thereto shall be solely for the account of
KCCI.  In the event definitive documentation for the Credit Facilities is
executed and delivered and the syndication referred to herein has not at such
time been successfully completed, the syndication provisions of this Commitment
Letter will survive such execution and delivery.

                 You and the Borrowers agree to take all such action as KCCI
may reasonably request to assist KCCI in forming a syndicate acceptable to KCCI
and the Borrowers.  Such assistance shall include, but not be limited to, (a)
providing KCCI, promptly upon request, with all information that is available
to you and/or the Borrowers and reasonably deemed necessary by KCCI to complete
successfully the syndication, including but not limited to information and
projections prepared by you and/or the Borrowers or their advisors relating to
the transactions contemplated hereby, and (b) assisting KCCI upon request in
the preparation of a confidential information memorandum and other marketing
materials to be used in connection with the syndication.  The Borrowers' and
your participation shall include, at the request of KCCI, direct contact during
the syndication process between you and/or the Borrowers' senior officers and
representatives on the one hand and the proposed Lenders on the other hand, at
such times and places as KCCI may reasonably request.  Any confidential
information provided to KCCI for delivery to proposed Lenders shall be
delivered to them on a confidential basis subject to normal restrictions.

<PAGE>   3

PL Acquisition Corp.  
Plasti-Line, Inc.  
October 31, 1997 
Page 3



                 To ensure an orderly and effective syndication of the Credit
Facilities, until the termination of the syndication (as determined by KCCI)
within the period hereafter set forth, the Borrowers will not, and will not
permit any of their affiliates to, syndicate or issue, attempt to syndicate or
issue, announce or authorize the announcement of the syndication or issuance
of, or engage in discussions concerning the syndication or issuance of, any
debt or credit facility or debt security (including any renewals thereof) in
the commercial bank, private placement or public securities markets (other than
leases for specific pieces of equipment), except as may be described in or
contemplated by this Commitment Letter or as may be done with the prior written
consent of KCCI; provided, however, that the foregoing shall not limit the
Borrowers' ability to access the Credit Facilities or other short-term debt
programs, lines of credit or other credit facilities which are currently in
place.

                 By executing this Commitment Letter, you hereby represent and
covenant that (a) this Commitment Letter has been duly executed, delivered and
authorized by all requisite corporate action of each of PL Acquisition Corp.
and the Company, and that this Commitment Letter constitutes the legal, valid
and binding obligation of each of them, enforceable in accordance with its
terms, (b) no information or data (excluding financial projections) concerning
any Borrower or its subsidiaries (collectively, the "Information") that has
been or will be made available to KCCI and the Lenders by you, a Borrower or
any of its or your representatives in connection with the transactions
contemplated hereby will contain any untrue statement of a material fact or
omit to state a material fact necessary in order to make the statements
contained therein not materially misleading in light of the circumstances under
which such statements are made, and (c) all financial projections concerning
the Borrowers and their subsidiaries (the "Projections") that have been
prepared by you or any Borrower or on its or your behalf by any of its
representatives and that have been or will be made available to KCCI and the
Lenders in connection with the transactions contemplated hereby have been and
will be prepared in good faith based upon assumptions which the preparer
believes to be reasonable.  You and the Borrowers will supplement the
Information and the Projections from time to time until the closing of the
Credit Facilities so that the representations and covenants in this paragraph
remain true and correct in all material respects.  In issuing this Commitment
Letter and arranging and syndicating the Credit Facilities, KCCI will be using
and relying primarily on the Information and the Projections without
independent verification thereof.

                 KCCI's commitment is subject to: (i) the negotiation,
preparation, execution and delivery of mutually acceptable documentation for
the Credit Facilities, including a credit agreement and related documents
reflecting the terms and conditions outlined in this Commitment Letter; (ii)
the absence of a material adverse change in the business, condition (financial
or otherwise), operations, properties or prospects of any Borrower since the
date of the most recent audited consolidated financial statements furnished to
KCCI; (iii) the accuracy of all representations which you or any Borrower (or
any of its or your representatives) has made or will make to KCCI and all
information furnished to KCCI in connection herewith by you, any Borrower or
any of its or your representatives, and the Borrowers' and your compliance with
the

<PAGE>   4

PL Acquisition Corp.  
Plasti-Line, Inc.  
October 31, 1997 
Page 4



terms of this Commitment Letter (for the avoidance of doubt, it is noted that
the receipt of commitments from other Lenders is not a condition to KCCI's
commitment hereunder); (iv) the payment in full of all fees, expenses and other
amounts payable hereunder; and (v) all other terms and conditions otherwise set
forth in this Commitment Letter.

                 The commitment of KCCI set forth in this Commitment Letter
will terminate on January 30, 1998, unless the definitive documentation for the
Credit Facilities is executed and delivered on or before such date.  Prior to
the January 30, 1998, the commitment of KCCI set forth in this Commitment
Letter may be terminated: (i) by you at any time at your option upon payment of
all fees, expenses or other amounts then payable hereunder, or (ii) by KCCI if
any event occurs or information has become available which results or is
reasonably likely to result in the failure to satisfy any condition set forth
in the preceding paragraph.

                 The agreements and undertakings of KCCI, you and the Borrowers
in respect of the syndication which are set forth in this Commitment Letter
will terminate on the January 30, 1998, or the date of earlier termination of
the commitment of KCCI hereunder as provided in the preceding paragraph, unless
in any such case the definitive documentation for the Credit Facilities is
executed and delivered on or before such date, in which event such agreements
and undertakings in respect of syndication shall continue in full force and
effect for 180 days following such execution and delivery unless sooner
terminated by KCCI upon written notice of termination of such syndication
(which KCCI will give upon successful completion of syndication).

                 KCCI's commitment, as outlined in this Commitment Letter, is
made exclusively to you and is not assignable nor transferable voluntarily or
involuntarily by you and any such assignment or transfer or attempted
assignment, or transfer shall be null and void and shall result in KCCI's
commitment being automatically and simultaneously terminated.

                 This Commitment Letter may not be amended or any provision
hereof waived or modified except by an instrument in writing signed by the
party against whom enforcement of the same is sought.  This Commitment Letter
may be executed in any number of counterparts, each of which shall be an
original and all of which, when taken together, shall constitute one agreement.
Delivery of an executed counterpart of a signature page of this Commitment
Letter by facsimile transmission shall be effective as delivery of a manually
executed counterpart of this Commitment Letter.  This Commitment Letter is
intended to be solely for the benefit of the parties hereto and is not intended
to confer any benefits upon, or create any rights in favor of, any person other
than the parties hereto.

                 By executing this Commitment Letter, each of you acknowledge
that this Commitment Letter is the only agreement between you and KCCI with
respect to the Credit Facilities and sets forth the entire understanding of the
parties with respect to the subject matter thereof.  NEVERTHELESS, THE 
CONDITIONS OF THE FUNDING OF THE CREDIT FACILITIES ARE NOT LIMITED TO THOSE
MATTERS SET FORTH IN THIS COMMITMENT LETTER; THOSE MATTERS NOT ADDRESSED OR
MADE

<PAGE>   5

PL Acquisition Corp.  
Plasti-Line, Inc.  
October 31, 1997 
Page 5


CLEAR IN THIS COMMITMENT LETTER ARE SUBJECT TO THE MUTUAL AGREEMENT OF THE
PARTIES IN THE DEFINITIVE DOCUMENTATION OF THE CREDIT FACILITIES.

                 By executing this Commitment Letter, you also agree to
reimburse KCCI from time to time for all reasonable out-of-pocket expenses
(reasonable fees and expenses of KCCI for services provided by third parties,
including, reasonable fees, charges and disbursements of KCCI's outside
counsel) incurred in connection with the Credit Facilities, the preparation,
negotiation and closing of the commitment embodied in this Commitment Letter,
the definitive documentation for the Credit Facilities, and the transactions
contemplated hereby.

                 By executing this Commitment Letter, you also agree to
indemnify and hold harmless KCCI and the officers, directors, employees,
affiliates, agents and controlling persons of KCCI from and against any and all
losses, claims, damages and liabilities to which any such person may become
subject arising out of or in connection with this Commitment Letter or KCCI's
commitment hereunder, the Merger, or any claim, litigation, investigation or
proceeding relating to any of the foregoing, and to reimburse each of such
indemnified parties from time to time upon demand for any reasonable legal or
other expenses incurred in connection with investigating or defending any of
the foregoing; provided, however, that the foregoing indemnity will not, as to
any indemnified party, apply to losses, claims, damages, liabilities or related
expenses to the extent they arise from the willful misconduct or gross
negligence of such indemnified party, and provided that you will be given a
reasonable opportunity to participate in the defense of any such matter.

                 It is agreed that you will not disclose the existence or
contents of this Commitment Letter or KCCI's activities pursuant hereto to any
person without the prior approval of KCCI, except that (a) such disclosure may
be made (i) to the officers, employees, attorneys and advisors of the Borrowers
on a confidential and need-to-know basis, and (ii) as required by applicable
law or compulsory legal process, including without limitation in any proxy
statement, registration statement or similar document issued in connection with
the transactions contemplated by the Credit Facilities, provided that you agree
to allow KCCI the opportunity to review and approve any such disclosures
regarding this Commitment Letter or the Credit Facilities prior to publication
of the same.  The provisions contained in this paragraph and the two
immediately preceding paragraphs shall remain in full force and effect
regardless of whether definitive financing documentation shall be executed and
delivered and notwithstanding the termination of this commitment letter.

                 This Commitment Letter shall be governed by, and construed in
accordance with, the laws of the State of Ohio, without regard to the conflicts
of law principles thereof.

                 This Commitment Letter shall not be binding upon KCCI unless
it is accepted in writing by you as provided herein and delivered, along with
the non-refundable commitment fee (the terms of delivery for which are set
forth below) of Two Hundred Eighty-Seven Thousand
<PAGE>   6

PL Acquisition Corp.  
Plasti-Line, Inc.  
October 31, 1997 
Page 6



Five Hundred Dollars ($287,500) (which, in the event that the transactions
contemplated by this Commitment Letter are consummated, shall be applied
together with the Good Faith Deposit of $50,000 (which has already been
received by KCCI) to the Closing Fee and other expenses set forth in this
Commitment Letter); provided, however, that, in the event that the transactions
contemplated by this Commitment Letter do not close by reason of a default by
KCCI of its obligations hereunder, such fee shall be returned net of all
reasonable out-of-pocket expenses (reasonable fees and expenses of KCCI for
services provided by third parties, including reasonable fees, charges and
disbursements of KCCI's counsel) incurred in connection with the Credit
Facilities, the preparation, negotiation and closing of this Commitment Letter,
the definitive documentation for the Credit Facilities, and the transactions
contemplated hereby.  The non-refundable commitment fee shall be delivered to
KCCI not later than November 5, 1997, at 127 Public Square, Cleveland, Ohio
44114.

                 If the foregoing is acceptable, please indicate your
acceptance of and agreement to the terms hereof and of the Summary Terms and
Conditions by signing in the appropriate space below and returning to KCCI the
enclosed duplicate original of this letter no later than 5:00 p.m. on November
4, 1997 (the "Commitment Expiration Date").  KCCI's commitment under this
Commitment Letter will expire on the Commitment Expiration Date unless accepted
by you and received by KCCI prior to such date.  In addition, KCCI's commitment
under this Commitment Letter will terminate in the event that definitive
documentation with respect thereto is not executed, the Merger is not
consummated, and the financing contemplated by this Commitment Letter is not
funded on or before January 30, 1998, unless KCCI, in its sole discretion,
agrees to an extension, but in any event the indemnification provision set
forth herein shall survive any termination of KCCI's commitment as outlined in
this Commitment Letter.

                 EACH PARTY HERETO IRREVOCABLY WAIVES ALL RIGHTS TO TRIAL BY
JURY IN ANY ACTION OR PROCEEDING ARISING OUT OF OR RELATING TO THIS COMMITMENT
LETTER OR THE TRANSACTIONS CONTEMPLATED HEREBY.

                 KCCI is pleased to have been given the opportunity to assist
you in this important transaction.

                                        Very truly yours,

                                        KEY CORPORATE CAPITAL INC.

                                        /s/ ERNEST G. HAYNES
                                        ------------------------------------
                                        Name: Ernest G. Haynes
                                             -------------------------------
                                        Title: Closing Manager
                                              ------------------------------

<PAGE>   7

PL Acquisition Corp.  
Plasti-Line, Inc.  
October 31, 1997 
Page 7


ACCEPTED AND AGREED THIS 
3RD DAY OF NOVEMBER, 1997:


PL ACQUISITION CORP.


- --------------------------------------------

- --------------------, ----------------------


PLASTI-LINE, INC.


- --------------------------------------------

- --------------------, ----------------------

<PAGE>   8

SUMMARY OF TERMS AND CONDITIONS OF COMMITMENT               PLASTI-LINE, INC.


CREDIT FACILITIES:                Advances in the aggregate amount of up to
                                  $57,500,000 (as such amount may be increased
                                  pursuant to the terms set forth below) (the
                                  "Credit Facilities"), to be fully
                                  underwritten by Key Corporate Capital Inc.
                                  ("KCCI"), provided however, that if the real
                                  estate funding outlined in the letter from
                                  Key Real Estate Capital Markets, Inc.
                                  ("KRECM") dated as of the date of this
                                  Commitment Letter (the "Conduit Facility") is
                                  in an amount less than $10,000,000 (it is a
                                  condition hereto that such amount shall not
                                  in any event be less than $8,000,000), then
                                  the revolving credit component of the Credit
                                  Facilities shall be increased as set forth
                                  below.  The Conduit Facility is not one of
                                  the "Credit Facilities," as that term is used
                                  in this Commitment Letter, and does not
                                  constitute any part of KCCI's commitment
                                  hereunder.

BORROWER A:                       Upon consummation of the Merger (as defined
                                  below), (i) Plasti-Line, Inc. (the
                                  "Company"), as survivor of a merger (the
                                  "Merger") with a wholly-owned subsidiary of
                                  Holding Company (as hereinafter defined)
                                  ("Acquisition Company"); (ii) the Company's
                                  wholly-owned subsidiaries, Plasti-Line
                                  Columbia, Inc., and American Sign and
                                  Marketing Services, Inc. (collectively, the
                                  "Co-Borrowers" or the "Operating Companies").

                                  1.       A $29,500,000 Revolving Credit
                                  Facility (the "Revolver") to mature
                                  fifty-nine months from closing; provided
                                  however, that if the Conduit Facility is in
                                  an amount less than $10,000,000 (it is a
                                  condition hereto that such amount shall not
                                  in any event be less than $8,000,000), then
                                  the Revolver shall be increased by the lesser
                                  of (a) such shortfall or (b) $2,000,000.

                                  Each Co-Borrower's Availability under the
                                  Revolver will be determined individually
                                  (with intercompany loans among the
                                  Co-Borrowers restricted to the extent agreed
                                  to in the definitive documentation), and
                                  shall be equal to the sum of:

                                        (i)     Up to 85%* of such
                                        Co-Borrower's Eligible Accounts
                                        Receivable, plus 
                                        (ii)    Up to 25% of such Co-Borrower's 
                                        Eligible Raw  Material Inventory (FIFO 
                                        basis), plus
                                        (iii)   Up to 50% of such Co-Borrower's 
                                        Eligible Work In Process Inventory (FIFO
                                        basis), plus
                                        (iv)    Up to 65% of such Co-Borrower's
                                        Eligible Finished Good Inventory (FIFO
                                        basis) (including, but not by way of
                                        limitation, Eligible Finished Goods
                                        Inventory designated as "Shipped Not
                                        Invoiced"), plus





                                     - 1 -

<PAGE>   9

SUMMARY OF TERMS AND CONDITIONS OF COMMITMENT                 PLASTI-LINE, INC.



                                        (v)     The portion of the Acquisition
                                        Availability applicable to such 
                                        Co-Borrower, less 
                                        (vi)    Reserves, the Special Reserve
                                        and outstanding Letters of Credit
                                        applicable to such Co-Borrower
                                        (excluding the IRB Letter of Credit),
                                        less
                                        (vii)   such Co-Borrower's Deposits   
                                        and Deferred Revenue, but only up to the
                                        total amount of availability associated
                                        with Accounts Receivable and Inventory
                                        attributable to the customer(s) of such
                                        Co-Borrower from which such Deposits and
                                        Deferred Revenue have been received by
                                        such Co-Borrower.

                                        *       Based on only one month's    
                                        dilution data.  This advance rate is
                                        subject to the KCCI's satisfaction that
                                        a review of at least six month's
                                        dilution data (yet to be provided to the
                                        KCCI by the Co-Borrowers) produces
                                        dilution results no worse in the KCCI's
                                        discretion than the dilution results
                                        calculated using the one month's data
                                        supplied to the KCCI thus far.

                          The total inventory sublimit under the Revolver will
                          be $17,000,000.  The Revolver will include a
                          $3,000,000 sublimit for Letters of Credit (exclusive
                          of the IRB Letter of Credit), or such other amount to
                          be mutually agreed to by the Co-Borrowers and the
                          Agent.

                          2.       A $20,000,000 Term Loan (the "Operating 

                          Companies Term Loan") maturing seven years from
                          closing and allocated among the Operating Companies as
                          shall be set forth in the definitive documentation.

                          The Operating Companies Term Loan shall amortize in
                          quarterly principal payments, as indicated below, plus
                          interest:

<TABLE>
<CAPTION>
                                                        Annual Payment               Quarterly Payment
                                                        --------------               -----------------
                                           <S>     <C>  <C>                          <C>
                                           Year    1             None                        None
                                           Year    2          500,000                     125,000
                                           Year    3        2,375,000                     593,750
                                           Year    4        3,250,000                     812,500
                                           Year    5        4,500,000                   1,125,000
                                           Year    6        4,500,000                   1,125,000
                                           Year    7        4,875,000                   1,218,750
                                                          -----------                  
                                                          $20,000,000
</TABLE>





                                     - 2 -

<PAGE>   10

SUMMARY OF TERMS AND CONDITIONS OF COMMITMENT                 PLASTI-LINE, INC.




                          3.      A $5,000,000 IRB Letter of Credit for the
                          account of Plasti-Line Columbia, Inc., plus the
                          required interest component (the "IRB Letter of
                          Credit," and, together with the Operating Companies
                          Term Loan and the Revolver, the "Operating Companies
                          Facilities") to mature fifty- nine months from
                          closing.

                          The IRB Letter of Credit shall amortize according to
                          the amortization schedule of the underlying IRB
                          issued in connection with the Operating Company's
                          Columbia, South Carolina facility.

BORROWER B:               A "C Corporation" (the "Holding Company"),
                          established for the purpose of holding the stock of
                          Acquisition Company.  The only substantial asset of
                          Holding Company shall be the stock of Acquisition
                          Company (and, after the Merger, the Company), and the
                          activities of Holding Company will be limited to
                          holding such stock, managing the Operating Companies
                          and servicing the debt under the facilities set forth
                          below and under the Subordinated Notes.

                          A $3,000,000 Term Loan (the "Holding Company's Term 
                          Loan") to mature two years
                                                                   from closing.

                          The Holding Company's Term Loan shall amortize in
                          quarterly principal payments of $375,000, plus
                          interest.

PURPOSE:                  The Credit Facilities shall be used as follows: (i)
                          the Holding Company Term Loan shall be used to
                          facilitate the Merger; (ii) the Operating Companies
                          Facilities shall be used to (A) acquire the stock of
                          Plasti-Line, Inc., (B) refinance existing bank debt
                          and pay-off the IRB's for the Knoxville, Tennessee
                          and Florence, Kentucky facilities, (C) provide a
                          direct pay standby letter of credit for the Columbia,
                          South Carolina facility, (D) provide for a portion of
                          the financing of future acquisitions by the
                          Co-Borrowers, (E) fund the Co-Borrowers' working
                          capital requirements, including fees and expenses
                          associated with this transaction, and (F) for other
                          general corporate purposes.

ADMINISTRATIVE            Upon consummation of the syndication, KCCI shall act
AGENT:                    as administrative and collateral agent (the "Agent").
                          KCCI shall negotiate with the Co-Borrowers, act as 
                          the primary contact for the Co-Borrowers, and
                          perform all other necessary functions associated with
                          the role as Agent.  No other agents or co-agents may
                          be appointed unless mutually agreed upon by KCCI and
                          the Co-Borrowers





                                     - 3 -

<PAGE>   11

SUMMARY OF TERMS AND CONDITIONS OF COMMITMENT                PLASTI-LINE, INC.




LENDERS'                  It is the intention of KCCI to arrange mutually
ALLOCATIONS:              acceptable participants to share in the Credit
                          Facilities contemplated herein.  KCCI is proposing 
                          that three participants share the Credit Facilities,
                          as set forth below.  It is the intention of KCCI to
                          create a Bank Group that would have substantial
                          capacity available to support the Co- Borrowers'
                          capital needs created by internal growth or growth
                          through acquisitions.

<TABLE>
<CAPTION>
                          Institution       Share  Commitment
                          -----------       -----------------
                          <S>               <C>                     <C>
                          KCCI                    34.8 %            $20,000,000
                          Participant A           23.5 %             13,500,000
                          Participant B           20.85%             12,000,000
                          Participant C           20.85%             12,000,000
                                                 ------             ----------- 
                          Total   100.0%                            $57,500,000
</TABLE>

                          Majority Banks will be defined as those holding
                          66-2/3% of the Credit Facilities.

                          The allocations set forth above are for illustration
                          purposes only and are not binding on KCCI.  Each
                          participant (other than KCCI, as Agent) will be
                          responsible for its own costs and expenses associated
                          with joining the syndicate.  The Co-Borrowers will
                          not be responsible for any such costs.


INTEREST RATES:

The following table outlines the Incentive Pricing matrices to be used as a
basis for calculating the interest rates, subject to the terms listed herein.
Incentive Pricing would be reset quarterly, beginning with the first quarter
following receipt of the audited 1998 financial statements, and quarterly
thereafter.

Revolver:  The Revolver shall initially accrue interest, monthly, at a rate
equal to (i) KCCI's Prime Rate or (ii) LIBOR plus 225 basis points.  The
following table outlines the number of levels, performance thresholds, and
applicable pricing for the Revolver:

<TABLE>
<CAPTION>
                 Senior Debt to                    Applicable Pricing        Applicable Pricing
Level            EBITDA                            Prime plus                 LIBOR plus
- -----            --------------                    ----------                 ----------
   <S>           <C>                               <C>                       <C>              <C>
   1.            > 4.25 to 1                       25 b.p.                   250 b.p.
   2.            > 3.5 to 1 but # 4.25 to 1         0 b.p.                   225 b.p.         Opening Rate
   3.            > 3.0 to 1 but # 3.5 to 1          0 b.p.                   200 b.p.
   4.            < 3.0 to 1                         0 b.p.                   175 b.p.
                 -
</TABLE>





                                     - 4 -

<PAGE>   12

SUMMARY OF TERMS AND CONDITIONS OF COMMITMENT                 PLASTI-LINE, INC.




Operating Companies Term Loan:  The Operating Companies Term Loan shall
initially accrue interest, monthly, at a rate equal to (i) KCCI's Prime Rate
plus 50 basis points or (ii) LIBOR plus 275 basis points.  The following table
outlines the number of levels, performance thresholds, and applicable pricing
for the Operating Companies Term Loan:

<TABLE>
<CAPTION>
                 Senior Debt to                    Applicable Pricing       Applicable Pricing
Level            EBITDA                            Prime plus               LIBOR plus
- -----            --------------                    ----------               ----------                
<S>              <C>                               <C>                       <C>       <C>
   1.            > 4.25 to 1                       75 b.p.                   300 b.p.
   2.            > 3.5 to 1 but # 4.25 to 1        50 b.p.                   275 b.p.  Opening Rate
   3.            > 3.0 to 1 but # 3.5 to 1         25 b.p.                   250 b.p.
   4.            < 3.0 to 1                         0 b.p.                   225 b.p.
                 -
</TABLE>


Holding Company's Term Loan: The Holding Company's Term Loan shall initially
accrue interest, monthly, at a rate equal to (i) KCCI's Prime Rate plus 50
basis points or (ii) LIBOR plus 275 basis points.  The following table outlines
the number of levels, performance thresholds, and applicable pricing:

<TABLE>
<CAPTION>
                 Senior Debt to                  Applicable Pricing   Applicable Pricing
Level            EBITDA                          Prime plus           LIBOR plus
- -----            --------------                  ---------------      ----------
<S>              <C>                             <C>                  <C>
1.               > 4.25 to 1                     75 b.p.              300 b.p.
2.               > 3.5 to 1 but # 4.25 to 1      50 b.p.              275 b.p. Opening Rate
3.               > 3.0 to 1 but # 3.5 to 1       25 b.p.              250 b.p.
4.               < 3.0 to 1                       0 b.p.              225 b.p.
                 -         
</TABLE>

Advances under the Acquisition Availability shall initially accrue interest,
monthly, at a rate equal to (i) KCCI's Prime Rate plus 75 basis points or (ii)
LIBOR plus 300 basis points.  The following table outlines the number of
levels, performance thresholds, and applicable pricing for the Acquisition
Availability:

<TABLE>
<CAPTION>
                 Senior Debt to                    Applicable Pricing        Applicable Pricing
Level            EBITDA                            Prime plus                LIBOR plus
- -----            ------                            ----------                ----------
<S>              <C>                               <C>                       <C>
   1.            > 4.25 to 1                       100 b.p.                  325 b.p.
   2.            > 3.5 to 1 but # 4.25 to 1         75 b.p.                  300 b.p. Opening Rate
   3.            > 3.0 to 1 but # 3.5 to 1          50 b.p.                  275 b.p.
   4.            < 3.0 to 1                         25 b.p.                  250 b.p.
                 -         
</TABLE>


INTEREST RATE 
PROTECTION:         The Co-Borrowers shall enter into interest rate protection
                    with KCCI or its affiliates in an amount equal to 50% of the
                    Senior Debt, for a period of no less than three years and
                    otherwise upon terms to be agreed to in the definitive
                    documentation.





                                     - 5 -

<PAGE>   13

SUMMARY OF TERMS AND CONDITIONS OF COMMITMENT                 PLASTI-LINE, INC.




MANDATORY
PREPAYMENTS:              The Co-Borrowers shall make prepayments against
                          principal in the following amounts: (a) all net
                          proceeds of any sale or other disposition of any
                          assets of a Co-Borrower or any of its subsidiaries
                          (other than the sale of inventory in the ordinary
                          course of business and such other exceptions as may
                          be mutually agreed to in the definitive
                          documentation), (b) 100% of the net cash proceeds
                          from the sale or issuance of equity or debt
                          securities of the Operating Companies or the Holding
                          Company pursuant to any public or private offering
                          (excluding sales to employees), and (c) annually, 50%
                          of consolidated Excess Cash Flow.

                          All such prepayments shall be applied in inverse
                          order of maturity against principal installments due
                          on the Operating Companies Term Loan until such loan
                          is paid in full, second against advances under the
                          Acquisition Availability until such Acquisition
                          Availability is eliminated, and last, against the
                          Revolver, without reduction in availability.

COLLATERAL:               The Operating Companies Credit Facilities shall be
                          secured by a first and best lien on substantially all
                          of the Operating Companies' real property, personal
                          property, and intangible assets, including accounts
                          receivable, inventory, machinery and equipment, a
                          mortgage interest in all real property (other than
                          that property mortgaged under the Conduit Facility),
                          a pledge of stock of all subsidiaries of Plasti-Line,
                          Inc., contract rights, patents, trademarks, and
                          licenses.  Unless otherwise agreed to pursuant to the
                          terms of the credit agreement, there shall be no
                          other security interests granted by the Co-Borrowers.
                          The Agent and the Co- Borrowers shall agree upon a
                          carve out for purchase money interests and liens.

                          The Holding Company Term Loan shall be secured by a
                          first and best lien on all of the Holding Company's
                          real property, personal property, and intangible
                          assets, including accounts receivable, inventory,
                          machinery and equipment, a mortgage interest in all
                          real property, a pledge of stock of all subsidiaries,
                          contract rights, patents, trademarks, and licenses.
                          The stock pledge will be released, however, upon
                          payment in full of the Holding Company Term Loan.
                          Unless otherwise agreed to pursuant to the terms of
                          the credit agreement, there shall be no other
                          security interests granted by the Holding Company.





                                     - 6 -

<PAGE>   14

SUMMARY OF TERMS AND CONDITIONS OF COMMITMENT                 PLASTI-LINE, INC.




                          Each Operating Companies Credit Facility shall be
                          cross-collateralized with and cross-defaulted to all
                          other Operating Companies Credit Facilities.  The
                          Operating Companies Credit Facilities will also be
                          cross-defaulted to the Conduit Facility.  The Holding
                          Company Term Loan and the Operating Companies Credit
                          Facilities will be cross-defaulted to each other but
                          not cross- collateralized.  If the Revolver is
                          terminated, the Operating Company Term Loan, the
                          Acquisition Availability, the IRB Letter of Credit
                          and the Holding Company Term Loan will become
                          immediately due and payable in full.

LOAN FEES

Agent Fee/Closing Fee:

         The Co-Borrowers shall pay, to KCCI, an Agent Fee/Closing Fee equal to
         one percent (1.0%) of the Credit Facilities, to facilitate the
         underwriting and closing of the transaction.  Upon acceptance of this
         Commitment Letter, $287,500 of the Agent Fee/Closing Fee shall be
         earned, and such amount shall be paid in accordance with the delivery
         terms set forth elsewhere in this Commitment Letter; the remaining
         portion of the Agent Fee/Closing Fee will be due and payable at
         closing.

         To the extent that you or William Blair & Company provide institutions
         that commit to participate in the Credit Facilities, the Agent Fee /
         Closing Fee will be reduced up to the lesser of (i) $75,000 or (ii)
         0.20% for every $1,000,000 of commitment, irrespective of whether or
         not such lender(s) are selected by the Agent and the Co- Borrowers to
         participate.

Agent's Servicing Fee:

         The Co-Borrowers shall collectively pay KCCI a monthly Agent's
         Servicing Fee of $2,000, payable monthly in advance.

Commitment Fees:

         The Revolver shall be subject to a 1/2% per annum Commitment Fee on
         the average unused portion of the Revolver, payable monthly in
         arrears.  The Commitment Fee will be adjusted quarterly, beginning
         with the first fiscal quarter following receipt by KCCI of the 1998
         audited financial statements of the Co-Borrower, based on the
         following incentive pricing matrix:

<TABLE>
<CAPTION>
                  Senior Debt to EBITDA             Commitment Fee
                  ---------------------             --------------  
                  <S>                               <C>
                      > 3.5 to 1                        1/2%
                      < 3.5 to 1                        3/8%
                      -
</TABLE>



                                     - 7 -

<PAGE>   15

SUMMARY OF TERMS AND CONDITIONS OF COMMITMENT                 PLASTI-LINE, INC.




Field Examination Fees:

         The Co-Borrowers shall pay the standard costs of periodic Field
         Examinations, currently $600 per examiner, per day, plus all
         out-of-pocket costs, including travel and meals.  Examination costs
         include both on-site visits and subsequent analysis performed at KCCI.
         The cost of the initial, pre-loan Field Examination shall be applied
         against the Good Faith Deposit.

IRB Letter of Credit Fee

         The IRB Letter of Credit Fee shall be paid quarterly, in advance, at
         an initial rate equal to 275 basis points.  The IRB Letter of Credit
         Fee will be adjusted quarterly, beginning with the first fiscal
         quarter following receipt by KCCI of the 1998 audited financial
         statements of the Co-Borrower, based on the following incentive
         pricing matrix:

<TABLE>
<CAPTION>
                         Senior Debt to                    Applicable Pricing
         Level           EBITDA
         -----           ------              
         <S>             <C>                               <C>       
            1.           > 4.25 to 1                       300 b.p.
            2.           > 3.5 to 1 but # 4.25 to 1        275 b.p.  Opening Rate
            3.           > 3.0 to 1 but # 3.5 to 1         250 b.p.
            4.           < 3.0 to 1                        225 b.p.
                         -
</TABLE>

Legal Fees / Transaction Expenses:

         All of KCCI's outside counsel fees (billed at the customary rates of
         such outside counsel, with no premium) shall be paid by the
         Co-Borrowers upon presentation of a fee bill for such services to the
         Co-Borrower and KCCI.  All of KCCI's other out-of-pocket costs and
         closing costs incurred shall be paid or reimbursed by the Co-Borrower
         at the closing date.  KCCI has previously provided an estimate of the
         legal fees; the estimated amount applies to billable hours only and
         not to expenses, and is based upon the outline of required documents
         and the process.  You agree that the Good Faith Deposit in the amount
         of $50,000 already received by KCCI will serve, to the extent not used
         to cover costs and expenses of KCCI in connection herewith, as a
         deposit with respect to the costs of counsel.


Letter of Credit Fees:

         Letter of Credit Fee shall be paid quarterly, in advance, at an
         initial rate of 225 basis points.  The Letter of Credit Fee will be
         adjusted quarterly, beginning with the first fiscal quarter following
         receipt by KCCI of the 1998 audited financial statements of the
         Co-Borrower, based on the following incentive pricing matrix:

                    Senior Debt to         Applicable Pricing






                                     - 8 -

<PAGE>   16

SUMMARY OF TERMS AND CONDITIONS OF COMMITMENT                 PLASTI-LINE, INC.





<TABLE>
<CAPTION>
                   Level          EBITDA
                   -----          ------
                   <S>            <C>                               <C>
                    1.            > 4.25 to 1                       250 b.p.
                    2.            > 3.5 to 1 but # 4.25 to 1        225 b.p. Opening Rate
                    3.            > 3.0 to 1 but # 3.5 to 1         200 b.p.
                    4.            < 3.0 to 1                        175 b.p.
                                  -
</TABLE>

Termination Fee:

         Payable to KCCI, for its account, upon the complete termination of all
         Credit Facilities, in an amount equal to the appropriate percentage
         set forth below times the average amount of the commitment under the
         total amount of the Credit Facilities, during the prior twelve months:

                                  Year 1 - 3.0% 
                                  Year 2 - 2.0% 
                                  Year 3 - 1.0%

LOAN COVENANTS

The financial covenants shall be calculated based upon the consolidated
financial results of Plasti-Line, Inc./Holding Company, and its subsidiaries
(the definitions used in the calculation of these financial covenants are set
forth in the Definitions section of this Commitment Letter).

The financial covenants for the Credit Facilities will be, subject only to
review by the Agent of the covenants and terms of the Subordinated Notes and
related documents, as follows:

         1.      Minimum EBITDA

<TABLE>
<CAPTION>
                          Period           Minimum EBITDA
                          ------           --------------
                          <S>              <C>
                          1998               $9,500,000
                          1999              $10,500,000
                          2000              $11,000,000
                          2001              $12,000,000
                          2002              $13,000,000
</TABLE>

                                        Calculated monthly (with such monthly
                          interim levels, consistent with the levels set forth
                          above, as the parties shall agree to in the
                          definitive documentation), on a rolling twelve month
                          basis.

         2.      Minimum Cash Flow Coverage Ratio


                                             Minimum
                                        Cash Flow Coverage
                                                  --------          
                          Period              Ratio
                          ------              -----



                                     - 9 -

<PAGE>   17

SUMMARY OF TERMS AND CONDITIONS OF COMMITMENT                 PLASTI-LINE, INC.



<TABLE>
                          <S>              <C>
                          1998             1.10 to 1
                          1999             1.10 to 1
                          2000             1.10 to 1
                          2001             1.15 to 1
                          2002             1.15 to 1
</TABLE>

                                  Calculated quarterly (with such quarterly
                 interim levels, consistent with the levels set forth above, as
                 the parties shall agree to in the definitive documentation),
                 on a rolling four- quarter basis.

         3.      Senior Debt to EBITDA
<TABLE>
<CAPTION>
                                        Senior Debt
                          Period      to EBITDA Ratio
                          ------      --------------- 
                          <S>         <C>
                          1998             5.0 to 1
                          1999             4.5 to 1
                          2000             4.0 to 1
                          2001             3.5 to 1
                          2002             3.0 to 1
</TABLE>

                          Calculated quarterly (with such quarterly interim
                          levels, consistent with the levels set forth above,
                          as the parties shall agree to in the definitive
                          documentation), using a rolling twelve month EBITDA.

         4.      Maximum Capital Expenditures (excluding acquisitions)

                          Fiscal Year 1998         $3,000,000

                          In each subsequent fiscal year, the maximum amount of
                          capital expenditures may not exceed $3,000,000 plus
                          the amount, if any, by which $3,000,000 exceeds the
                          amount actually spent on capital expenditures in the
                          immediately preceding Fiscal Year

The Terms and Conditions of the Credit Facilities will be those usual and
customary for transactions of this type (including without limitation voting
rights among the bank group).

There will be limitations on mergers, acquisitions, dividends, distributions,
the amount of additional debt, and the pledge or encumbrance of any assets, as
well as other covenants, representations and warranties, and events of default
usual and customary for transactions of this type.  There will be limitations
on changes in the ownership of Holding Company and Plasti-Line, Inc.  Covenants
relating to the placement of the Holding Company's Term Loan

The Operating Companies Credit Facilities will be cross-defaulted to the
Holding Company Term Loan, the Subordinated Notes, and any other obligations of
the Holding Company.





                                     - 10 -

<PAGE>   18

SUMMARY OF TERMS AND CONDITIONS OF COMMITMENT                 PLASTI-LINE, INC.




With respect to dividends, management fees and loans from the Operating
Companies to the Holding Company, such payments would normally be restricted in
a financing of this type.  Given that the Holding Company's Term Loan and the
Subordinated Notes will be structurally subordinated, it will be necessary to
permit, even during the occurrence and continuance of an event of default, the
payment of dividends and management fees by the Operating Companies to the
Holding Company, or the issuance of intercompany loans by the Operating
Companies to the Holding Company, in order to service the interest and
principal payments under the Holding Company's Term Loan and the Subordinated
Notes of the Holding Company.  The payment of dividends and/or management fees
and/or the issuance of intercompany loans by the Operating Companies to the
Holding Company would be limited only by the intercreditor agreement between
the Agent and the Subordinated Note Holders, with the prohibition to occur only
during the occurrence of traditional standstill or prepayment blockage events.

Terms of Subordination/Terms of Intercreditor Agreement

The Subordinated Note Holder and the Agent shall enter into an intercreditor
agreement which shall include the following provisions, unless otherwise agreed
among the parties thereto:

1.       The Agent shall have a priority interest in the stock of Plasti-Line,
         Inc., as well as in any dividends, management fees or loan proceeds,
         so long as the Holding Company's Term Loan is outstanding;

2.       We envision that the financial covenants in the Subordinated Notes
         would be defined in the same manner as the financial covenants in the
         Credit Facilities, but the thresholds would be set at lower levels
         (generally 70-75% of the plan);

3.       The payment of interest, principal, and amounts under a put would be
         prohibited upon the occurrence of a payment default under the Credit
         Facilities;

4.       The Agent could invoke a 180 day standstill upon the occurrence of a
         principal financial covenant default, and the Agent and the
         Subordinated Note Holder will mutually agree upon a limitation on the
         number of standstills that can be invoked during any 360 day period;

5.       Senior debt, for purposes of the subordination or intercreditor
         agreement, would be limited to a principal amount to be mutually
         agreed upon by KCCI, the Co-Borrowers and the Subordinated Note Holder
         ("Permitted Senior Debt"); any fees, interest, and other amounts owing
         the Agent and the participant banks under the Credit Facilities would
         not count against the Permitted Senior Debt limit; and

6.       The Intercreditor Agreement shall provide for normal successor,
         assign, and refinance language when references are made to the "Senior
         Lender".





                                     - 11 -

<PAGE>   19

SUMMARY OF TERMS AND CONDITIONS OF COMMITMENT                 PLASTI-LINE, INC.






LOAN ADMINISTRATION

Holding Company and the Co-Borrowers shall provide annual audited financial
statements within 120 days after the fiscal year end and monthly consolidated
and consolidating internal statements within 30 days after month end.  In
addition, the Co-Borrowers shall provide a monthly accounts receivable aging,
inventory listing and accounts payable aging.  Covenant compliance calculations
and a certificate of no default shall be provided on a monthly basis.


Monthly borrowing certificates shall be submitted by the Co-Borrowers.


Field examinations shall be performed by KCCI's examiners periodically.  KCCI
shall review the frequency of audits each year and would envision three to four
field examinations during the first year.


The Co-Borrowers shall subscribe to KeyBank National Association's automated
reporting system (Access).


All cash proceeds received by the Co-Borrowers shall be directed to a lockbox
at KeyBank National Association for deposit into a cash collateral account.
All deposits into the cash collateral account shall be transferred and applied
against the Revolver two business days following receipt of such deposits in
the lockbox.  Notwithstanding the above, proceeds from wire transfers received
shall be applied against the Revolver on the same day.

CONDITIONS OF FUNDING

1.       Execution and satisfactory review of all appropriate documentation
         contemplated herewith or other documentation which may be required by
         KCCI or the bank group.  Completion of legal diligence with respect to
         the Co- Borrowers and the transactions contemplated hereby, the
         results of which shall be satisfactory to KCCI and its counsel.

2.       Establishment and maintenance by each Co-Borrower of a lockbox, a cash
         collateral account, control disbursement account(s), and subscription
         to KeyBank National Association's financial reporting system (Access)
         and all necessary operating accounts at KeyBank National Association.

3.       Evidence satisfactory to KCCI that there has been no substantial
         change to the facts and/or circumstances of the Co-Borrowers'
         operations, collateral or financial condition upon which KCCI has
         based its credit decision.





                                     - 12 -

<PAGE>   20

SUMMARY OF TERMS AND CONDITIONS OF COMMITMENT                 PLASTI-LINE, INC.




4.       Receipt and satisfactory review of the following:  (a) evidence
         satisfactory to the Agent that no material claims or litigation (other
         than such as are insured by an insurer acceptable to the Agent and
         that has acknowledged liability for such claim or litigation) with
         respect to any aspect of the Co-Borrowers' business affairs exist as
         of the closing date; (b) evidence satisfactory to the Agent that no
         material contingencies, including, but not limited to, pension or
         other employee benefit liabilities exist at the closing date and (c)
         any information, financial or otherwise, which may be requested by the
         Agent in our sole discretion.

5.       Receipt and satisfactory review of the study done to determine
         liability, if any, for EPA violations and/or clean-up on the real
         estate located at the Co-Borrowers' facilities.

6.       Evidence satisfactory to the Bank that a minimum of $5,000,000 of
         excess aggregate availability exists under the Revolver at closing.

7.       No material change in the projection assumptions used as a basis for
         this Commitment Letter.

8.       The Co-Borrowers will enter into an interest rate hedge agreement, in
         an amount equal to 50% of the Senior Debt, upon terms described above,
         at closing.  The hedge will be in various maturities which will be
         mutually agreed upon by the Co-Borrowers and the Agent.

9.       Final determination of the ownership structure of Holding Company and
         the legal structure of the Co-Borrowers relative to their lending
         relationship with KCCI.

10.      Contribution of $10,000,000 of Plasti-Line, Inc.'s common stock to
         Holding Company by James R. Martin and management.

11.      Funding of $10,000,000 of Subordinated Debt to Holding Company, in
         form and substance satisfactory to the Agent.  Such funding shall be
         downstreamed into Acquisition Company as a capital contribution.  The
         interest rate on 40% of the Subordinated Debt shall be deferred and
         compounded for the first five years, and such deferred amount shall be
         payable on the fifth anniversary of the closing.

12.      Completion of the Merger in accordance with applicable laws and on
         terms satisfactory to KCCI, including without limitation (i) a total
         cash consideration not to exceed $55,000,000, and (ii) acquisition of
         100% of the outstanding shares of capital stock of the Company, or
         such lesser amount as is acceptable to KCCI.

13.      The Co-Borrowers' counsel shall deliver an opinion, in form and
         substance acceptable to Agent and its counsel, addressing (i) matters
         customary to transactions of this type, (ii) that the merger
         contemplated herein is effective and in compliance with Tennessee
         state law (including the dividend and distribution requirements
         thereof), and (iii) stating the





                                     - 13 -

<PAGE>   21

SUMMARY OF TERMS AND CONDITIONS OF COMMITMENT                 PLASTI-LINE, INC.




         legal requirements to be satisfied in order for the Company (after
         consummation of the Merger) to make distributions to Holding Company.

14.      Payment by the Co-Borrowers of all UCC, mortgage and other filing
         taxes in all states, including, but not limited to, the State of
         Tennessee.

15.      Receipt of a Fairness Opinion satisfying applicable laws and
         satisfactory to KCCI.

16.      Establishment of the Special Reserve.

17.      Receipt by the Co-Borrowers of the proceeds of the Conduit Facility in
         an amount of at least $8,000,000.

18.      Satisfaction of KCCI with the capacity of the capital surplus and
         initial E&P (at the time of closing) of the Co-Borrowers to fund the
         debt service of the Holding Company through dividends (or such other
         means as is acceptable to KCCI).

19.      Such other information and deliveries as KCCI may reasonably require.


The conditions to each Acquisition Availability draw shall include, without
limitation:

                          a.      The Target company would be a domestic
                          company engaged in the same or similar business as
                          the Operating Companies;

                          b.      Acquisition financing would not exceed 75% of
                          the cash purchase price needed to acquire the Target
                          company, with such purchase price to include fees and
                          expenses associated with the acquisition.  The
                          balance of the cash purchase price would be funded
                          through advances under the Revolver;

                          c.      After giving effect to the acquisition
                          funded, the ratio of proforma consolidated senior
                          debt to actual trailing 12-month consolidated EBITDA
                          (defined in a manner consistent with the defined
                          terms appearing herein) would not exceed 4:1
                          (including the senior acquisition debt and the actual
                          12-month trailing EBITDA of the Target acquisition);

                          d.      There would be acceptable financial
                          performance by the Co-Borrowers prior to the
                          acquisition (consistent, at a minimum, with the
                          Financial Covenants) and there would be acceptable
                          proforma financial performance of the consolidated
                          Co-Borrowers, including the Target acquisition, with
                          respect to (a) minimum cash flow





                                     - 14 -

<PAGE>   22

SUMMARY OF TERMS AND CONDITIONS OF COMMITMENT                 PLASTI-LINE, INC.




                          coverage ratio, (b) minimum EBITDA, (c) maximum
                          senior debt to EBITDA, and (d) minimum availability
                          under the Revolver.
DEFINITIONS

Adjusted Debt:
         Total Liabilities less Subordinated Debt.

Acquisition Availability:
         An amount equal to $3,000,000 which shall be available for three years
         following the closing.  It shall be available in multiple drawings
         from time to time following the Closing Date, in order to fund the
         acquisition(s) of the assets or stock of a company.  Conditions to
         each draw under the Acquisition Availability are set forth on Page 15
         of this Summary of Terms and Conditions.

         Each advance under the Acquisition Availability would be repaid based
         on a five year amortization, with equal quarterly principal payments
         commencing in the first full month after such draw.  Any unamortized
         amount would be due and payable on the date that the Operating
         Companies Term Loan matures.  Reborrowings would not be permitted.

Cash Flow Coverage Ratio:
         The sum of Net Income after tax distributions plus Depreciation plus
         Amortization plus Interest Expense to the sum of Scheduled Senior Term
         Debt Payments (but excluding any Excess Cash Flow Recapture Payments)
         plus Subordinated Debt Payments plus Payments Under Capitalized Leases
         plus Interest Expense plus Capital Expenditures plus Dividends plus
         Treasury Stock Purchases.  For the purposes of this calculations,
         Capital Expenditures for the Columbia, SC facility, to the extent
         funded from IRB proceeds, will be excluded.

Eligible Accounts Receivable:
         Typically includes accounts owed by domestic customers and certain
         Canadian customers that are aged no more than 90 days from the invoice
         date.  Typical ineligibles include related party receivables, deposit
         billings, contras, certain foreign accounts receivable (not supported
         by a letter of credit), government accounts and tainted accounts at
         50%.  Standards of eligibility to be determined by KCCI, in its sole
         discretion.

Eligible Inventory:
         Typically includes finished goods and raw materials in the Holding
         Company's or the Operating Companies' possession.  Customary
         ineligibles (including but not limited to slow moving or obsolete
         inventory) will be excluded.  Based upon field examination results,
         work in process may be considered Eligible Inventory.  Inventory will
         be valued on a FIFO basis.  Standards of eligibility to be determined
         by KCCI, in its sole discretion.

Excess Cash Flow:





                                     - 15 -

<PAGE>   23

SUMMARY OF TERMS AND CONDITIONS OF COMMITMENT                 PLASTI-LINE, INC.




         The sum of Net Income after tax distributions plus Depreciation plus
         Amortization less the sum of Scheduled Senior Term Debt Payments plus
         Subordinated Debt Payments plus Payments Under Capitalized Leases plus
         Capital Expenditures (but excluding Capital Expenditures for the
         Columbia, South Carolina facility to the extent funded from IRB
         proceeds) plus Dividends plus Treasury Stock Purchases.

LIBOR Rate:
         The rate per annum equal to the quotient of (a) the rate per annum at
         which deposits in United States dollars are offered by prime banks in
         the London interbank eurodollar market, divided by (b) 1.00 minus the
         aggregate of the rates of the LIBOR Reserve Requirements described by
         the Board of Governors of the Federal Reserve System.

Prime Rate:
         The rate established from time to time by KCCI as KCCI's Prime Rate,
         whether or not such rate is publicly announced. The Prime Rate may not
         be the lowest interest rate charged by KCCI for commercial or other
         extensions of credit.

Senior Debt:
         Debt funded by KCCI or members of the bank group; amounts outstanding
         under capitalized leases; and outstanding letters of credit.  This
         calculation will include any amounts outstanding under the Holding
         Company Term Loan and amounts funded and/or serviced by KRECM, but
         will specifically exclude amounts on deposit in the bond proceeds
         escrow account related to the Columbia, SC industrial development bond
         project currently underway.

EBITDA:
         The sum of Earnings before Interest Expense and Income Taxes plus
Depreciation plus Amortization.

Special Reserve:
         A reserve, in addition to any discretionary reserves KCCI may have, in
         an amount equal to $2,000,000, which shall be in effect from the date
         of the closing through June 30, 1998, as the same may, in the Agent's
         sole discretion, be reduced or eliminated before June 30, 1998.





                                     - 16 -


<PAGE>   1
                                                                  EXHIBIT (A)(2)


                    KEYCORP REAL ESTATE CAPITAL MARKETS, INC.
                                127 PUBLIC SQUARE
                              CLEVELAND, OHIO 44114


                                November 3, 1997

Mr. Mark J. Deuschle
Chief Financial Officer
Plasti-Line, Inc.
623 East Emory Drive
Knoxville, TN

                           Re:      Premises: American Sign Building
                                    7430 Industrial Road
                                    Florence, KY

Dear Mr. Deuschle:

         KEYCORP REAL ESTATE CAPITAL MARKETS, INC. ("Lender"), hereby agrees to
make a permanent first fee mortgage loan (the "Loan") subject to the terms and
conditions set forth below and in the attached General Conditions and Special
Conditions, if any:

                               ARTICLE A: BORROWER

NAME: TBD single-asset, special purpose entity

PRINCIPAL PLACE OF BUSINESS ADDRESS: 623 East Emory Drive
                                                              Knoxville, TN

TYPE OF ENTITY

    [ ] Corporation          [ ] Generral Partnership    [ ] Joint Venture

    [ ] Limited Partnership  [ ] Business Trust          [ ] Limited Liability
                                                             Company
    [ ] Other

TAXPAYER IDENTIFICATION NUMBER:

STATE OF ORGANIZATION:


<PAGE>   2


WARRANTY OF NON-FOREIGN BORROWER

         Borrower represents and warrants to Lender that Borrower is not a
         "foreign person" within the meaning of Section 1445(f)(3) of the
         Internal Revenue Code of 1986.

SINGLE PURPOSE, BANKRUPTCY REMOTE ENTITY

         Borrower shall be a "single purpose, bankruptcy remote entity" as
         described in Subsection 7(p) of the General Conditions at closing and
         throughout the term of the Loan.

                              ARTICLE B: LOAN TERMS

AMOUNT

         The principal amount of the Loan shall not exceed $ SEE EXHIBIT A: TERM
SHEET, ITEM 1. (the "Loan Amount"). The Loan Amount may be decreased as provided
in the Section of this Commitment entitled INTEREST RATE.

INTEREST RATE

         This loan request is being underwritten using an assumed rate per annum
equal to SEE EXHIBIT A: TERM SHEET, ITEM 2. (the "Assumed Rate") as the
projected interest rate on the Loan. Upon satisfaction of the conditions set
forth in the Commitment for setting the interest rate on the Loan, the actual
interest rate (the "Applicable Rate") will be set (the "Rate Lock") on a date
(the "Rate Lock Date") between now and the closing date of the Loan (the
"Closing Date").

         Depending upon market conditions on the Rate Lock Date, the Applicable
Rate may be different from the Assumed Rate used in approving the application.
In the event the Applicable Rate established on the Rate Lock Date is higher
than the Assumed Rate, Lender reserves the right to reduce the Loan Amount to
reflect the ability of the Property to carry the debt at the debt service
coverage ratios of SEE EXHIBIT A: TERM SHEET, ITEM 3.. The debt service coverage
ratio will be based on the actual loan constant at time of closing as determined
by Lender in its sole and absolute discretion.

         Assuming the Loan satisfies the debt service ratios set forth in the
preceding paragraph, the rate of interest will be calculated on the Rate Lock
Date by adding SEE EXHIBIT A: TERM SHEET, ITEM 4. basis points over the yield to
maturity for the nearest U.S. Treasury bonds or other obligations having the
nearest equivalent maturity of SEE 



                                      -2-
<PAGE>   3

EXHIBIT A: TERM SHEET, ITEM 5. years (rounded up to the nearest one-eighth of
one percent) as determined by Lender on the Rate Lock Date in accordance with
the provisions of the Section of this Commitment entitled RATE LOCK.

PAYMENTS

         Interest only shall be due on the Closing Date for interest from the
Closing Date to and including the last day of the month in which the Closing
Date occurs. Thereafter, combined monthly payments of principal and interest
shall be due and payable commencing on the first day of the second full calendar
month following the Closing Date and on the first day of each calendar month
thereafter. The amount of the monthly payment of principal and interest will be
determined by Lender on the Rate Lock Date. The monthly payments of principal
and interest will be based on a schedule which would fully amortize the Loan
over a SEE EXHIBIT A: TERM SHEET, ITEM 6.
year term.

MATURITY DATE

          The unpaid principal balance of the Loan together with all accrued but
unpaid interest thereon, additional interest, if any, and all other sums due
under the Loan Documents (defined in Article E of this Commitment), shall be due
and payable on the SEE EXHIBIT A: TERM SHEET, ITEM 7. anniversary of the first
day of the full calendar month following the Closing Date or (ii) the Closing
Date if the closing occurs on first day of the calendar month (the "Maturity
Date").

PREPAYMENT

         The principal balance of the Loan may not be prepaid in whole or in
part prior to the SEE EXHIBIT A: TERM SHEET, ITEM 8. Loan Year (defined in
Section 5 of the General Conditions). During the SEE EXHIBIT A: TERM SHEET, ITEM
8. Loan Year or any time thereafter, the principal balance of the Loan may be
prepaid in whole, but not in part, upon not less than sixty (60) days prior
written notice to Lender specifying the date on which prepayment is to be made
(the "Prepayment Date") which date must be a Payment Date and upon the payment
of:

         (i)      all accrued interest to and including the Prepayment Date;

         (ii)     all other sums due under the Note (defined in Article E of
this Commitment), the Security Instrument (defined in Article E of this
Commitment) and all other Loan Documents; and

         (iii)    the Prepayment Consideration (defined in Section 5 of the
General Conditions).



                                      -3-
<PAGE>   4

         The principal balance specified in any such irrevocable notice of
prepayment shall be absolutely and unconditionally due and payable on the
Prepayment Date. Lender shall not be obligated to accept any prepayment of the
principal balance of the Loan unless it is accompanied by the sums referenced in
(i), (ii) and (iii) above.

         Notwithstanding anything to the contrary herein, provided no Event of
Default (defined in Subsection 7(e) of the General Conditions) exists under the
Note, the Security Instrument or the other Loan Documents, in the event of any
prepayment (i) in connection with or as a result of a casualty or condemnation
or (ii) which occurs during the last three (3) months of the Loan Year, no
Prepayment Consideration shall be due in connection therewith.

                              ARTICLE C: RATE LOCK

         Not less than seven (7) Business Days (defined in Section 5 of the
General Conditions) after compliance with all of the requirements of this
Commitment (provided such compliance occurs at least ten (10) Business Days
prior to the expiration date of the Commitment), Borrower shall be entitled to
request Rate Lock from Lender. Such request must be in writing and must be sent
by facsimile transmission to Lender to the attention of Michael Haynes, KeyCorp
Real Estate Capital Markets, Inc. Not later than the next Business Day, Lender
shall send by facsimile transaction a Rate Lock confirmation (the "Rate Lock
Confirmation"). THE NEXT BUSINESS DAY LENDER WILL LOCK THE INTEREST RATE VIA
TELEPHONE WITH THE BORROWER. THE BORROWER WILL THEN COMPLETE THE RATE LOCK
CONFIRMATION BY FILLING IN THE INTEREST RATE, INITIALING THE INTEREST RATE, AND
RETURNING THE RATE LOCK CONFIRMATION TO LENDER VIA FACSIMILE. In the event
Borrower does not (i) meet the requirements to request Rate Lock, (ii) request
Rate Lock, (iii) sign AND INITIAL the Rate Lock Confirmation, or (iv) confirm by
telephone the receipt by Lender of such Rate Lock Confirmation, within the above
time periods, Lender's obligation to fund the Loan pursuant to this Commitment
shall terminate. The closing of the Loan must take place within three (3)
Business Days of the Rate Lock Date.

         Notwithstanding anything to the contrary contained in this Commitment,
Borrower shall not be entitled to Rate Lock unless Lender shall have received
the entire Origination Fee (defined in the Section of this Commitment entitled
ORIGINATION FEES under Article b) in immediately available funds, prior to
Borrower's request for Rate Lock.

                              ARTICLE D: COLLATERAL

PROPERTY TO BE MORTGAGED

         Approximately 230,000 sf industrial property located at 7430 Industrial
Road, Florence, KY, (the "Premises"),more particularly described in Borrower's
application and other information submitted to Lender by Borrower, together with
the 



                                      -4-
<PAGE>   5

improvements (the "Improvements") constructed or to be constructed on the
Premises and all fixtures, equipment and articles of personal property now or
hereafter affixed to or used in the management, maintenance or operation of the
Property (defined below), including any replacements and additions thereto, and
such other security as may be required by Lender (collectively, the "Property").

                            ARTICLE E: LOAN DOCUMENTS

         The Loan shall be evidenced by the promissory note of Borrower made
payable to the order of Lender (the "Note") and shall be secured by the Loan
Documents (as defined below), including, but not limited to, the following:

SECURITY INSTRUMENT

         A duly recorded mortgage, mortgage deed, deed of trust, trust deed,
security deed, deed to secure debt or other real estate security instrument
customary in the jurisdiction in which the Premises are located (the "Security
Instrument") given by Borrower to Lender, constituting a valid first mortgage
lien, subject to no other liens or encumbrances, on the good and marketable fee
simple absolute title to the Property, subject only to such exceptions as shall
be approved by Lender and its counsel.

ASSIGNMENT OF LEASES AND RENTS

         A first-priority present assignment (the "Assignment of Leases and
Rents") given by Borrower to Lender of all present and future leases of all or
any part of the Property and all renewals thereof (the "Leases") and all rents,
additional rents, revenues, issues and profits derived from the Property (the
"Rents").

SECURITY AGREEMENT

         A security agreement between Borrower and Lender constituting a valid
first priority security interest, free of chattel mortgages, security
agreements, conditional sales contracts and other liens or title retention
arrangements, shall be granted by Borrower on all fixtures, equipment and
articles of personal property now or hereafter affixed to or used in the
management, maintenance and operation of the Property (other than trade fixtures
or personal property of space tenants owned by such tenants at the expiration of
their lease term). Such security interest shall be granted in the Security
Instrument or in a separate agreement if Lender's counsel requires such an
agreement. Borrower shall also execute and deliver such UCC Financing Statements
as Lender's counsel may request.

OTHER ASSIGNMENTS

         Present assignments to Lender, at its option, of (a) Borrower's
interest in any other contracts and agreements or of any other rights of
Borrower relating to the 



                                      -5-
<PAGE>   6

Property, including, but not limited to, any and all operating leases or
agreements, management agreements, service contracts and maintenance contracts,
(b) the final plans and specifications for Improvements with the preparing
architect's consent to Lender's use and any assignable rights with respect to
any permits, approvals or variances relating to such Improvements, (c) all
refunds, rebates, or credits in connection with a reduction in real estate taxes
and assessments charged against the Property as a result of tax certiorari or
any proceeding for reduction, and (d) all proceeds received by Borrower in
connection with any buy-out, termination or other modification of any of the
Leases.

ENVIRONMENTAL INDEMNITY

         An Environmental Indemnity Agreement from Borrower and PLASTI-LINE,
INC..("Indemnitor(s)"), who shall agree to indemnify Lender (i) for all costs
incurred by Lender in connection with the removal of hazardous substances from
the Property, regardless of whether or not Borrower caused the presence of such
hazardous substance; and (ii) against any loss, cost, damage or expense that
Lender may incur, directly or indirectly, as a result of or in connection with
the assertion against Lender of any claim relating to the presence or removal of
any hazardous substance on the Property. The indemnities contained in the
Environmental Indemnity Agreement shall survive the satisfaction, termination or
assignment of the Note, the Security Instrument and any other Loan Documents.

OTHER DOCUMENTS

         Such other documentation as Lender may require in order to adequately
protect and perfect Lender's security interest.

         The documents referred to in this Section, together with such other
documents executed in connection with the Loan, are sometimes collectively
referred to as the "Loan Documents".

                             ARTICLE F: EXCULPATION

         Subject to the Limitations on Exculpation set forth in Subsection 7(n)
of the General Conditions and the Special Conditions, if any, the Security
Instrument shall provide that Lender's sources of satisfaction of the Loan shall
be the Property and the Rents, and other collateral given to Lender to secure
the Loan, and that Lender shall not seek to enforce any judgment out of any
other assets of Borrower, for any sums which shall be payable under the Note,
the Security Instrument or any other Loan Documents or for any deficiency
remaining after a foreclosure of the Security Instrument.



                                      -6-
<PAGE>   7

                    ARTICLE G: REQUIRED PROPERTY INFORMATION

APPRAISAL, ENVIRONMENTAL SITE
ASSESSMENT AND BUILDING CONDITION REPORTS

         Lender shall receive at Borrower's sole cost and expense (i) an
appraisal of the Property stating an appraised value of $ 4,670,000
(satisfactory to Lender in its sole discretion), (ii) written reports with
respect to certain environmental conditions at the Property and (iii) a Building
Condition Report (defined in the General Conditions), each in form and substance
satisfactory to Lender and in accordance with the provisions set forth in the
General Conditions and Special Conditions, if any. The appraisal, environmental,
and engineering professionals, their qualifications, the scope and methodology
of their investigations, their reports and the recommendations set forth therein
and the form, scope and substance of their certifications to Lender shall be
acceptable to Lender in all respects.

SITE INSPECTION

         Representatives or agents of Lender may conduct site inspections of the
Property on behalf of Lender. All fees and expenses in connection with such
inspections shall be paid by Borrower.

ESTOPPEL LETTERS

         At Lender's option, Estoppel letters satisfactory in form, scope and
substance to Lender shall be delivered from all of the commercial tenants at the
Property.

                         ARTICLE H: RESERVE REQUIREMENTS

COMPLETION/REPAIR RESERVE

         Borrower shall, at closing, deposit an amount TO BE DETERMINED BY
LENDER IN ITS SOLE DISCRETION BASED ON ITS REVIEW OF THE BUILDING CONDITION
REPORT (the "Repair Deposit") into a non-interest bearing escrow account with
Lender for the completion or renovation of certain capital improvements to the
Property identified and recommended in the Building Condition Report, which
items shall be completed as required by Lender to Lender's satisfaction not
later than six (6) months after the Closing Date. The Repair Deposit shall
represent 125% of the estimated cost to complete all the repairs and
replacements to the capital improvements required by Lender and recommended by
Lender's consulting engineer. Lender shall disburse amounts from the Repair
Deposit to reimburse Borrower for the costs incurred in connection with the
foregoing repairs and replacements upon satisfaction by Borrower of certain
conditions and the delivery of certain items required by Lender.



                                      -7-
<PAGE>   8

REPLACEMENT RESERVE

         Lender shall require Borrower to deposit an amount TO BE DETERMINED BY
LENDER IN ITS SOLE DISCRETION BASED ON ITS REVIEW OF THE BUILDING CONDITION
REPORT (the "Replacement Reserve") at the closing of the Loan into an interest
bearing escrow account with Lender to cover the estimated costs of periodic
repairs, replacements and improvements of certain specified portions of the
Property including, but not limited to, the replacement or maintenance of
building system components and items that have been identified by the Building
Condition Report. Lender shall be entitled to adjust the monthly deposits into
the Replacement Reserve in order to cover additional costs of such periodic
repairs, replacements and improvements throughout the term of the Loan. Lender
shall disburse amounts from the Replacement Reserve to reimburse Borrower for
the costs incurred in connection with the foregoing periodic repairs,
replacements and improvements upon satisfaction by Borrower of certain
conditions and the delivery of certain items required by Lender.

                                 ARTICLE I: FEES

         Borrower agrees to pay to Lender the fees set forth below in connection
with this Commitment for the Loan. All fees paid to Lender hereunder shall be in
immediately available funds at Lender's office at 127 Public Square, Cleveland,
Ohio 44114

APPLICATION FEE

         Lender acknowledges receipt of the amount of SEE EXHIBIT A: TERM SHEET,
ITEM 9. (the "Application Fee") from Borrower as a non-refundable application
fee to cover Lender's cost with respect to Borrower's application for the Loan.

PROCESSING DEPOSIT

         Lender acknowledges receipt of the amount of SEE EXHIBIT A: TERM SHEET,
ITEM 10. (the "Processing Deposit") to be held by Lender without interest. The
Processing Deposit shall be applied by Lender against any fees and expenses
incurred or paid by Lender in connection with the processing, underwriting or
closing of the Loan, including without limitation, property inspection fees,
appraisal fees, travel expenses of Lender's personnel, environmental site
assessment fees, loan closing fees, costs of tax lien searches, Building
Condition Report fees, Lender's counsel's fees and disbursements and other loan
fees. Any portion of the Processing Deposit not applied by Lender toward
expenses as set forth herein shall be returned by Lender to Borrower within
thirty (30) days after the closing of the Loan or in the case where the Loan
does not close and is not funded, within thirty (30) days after written request
for same by Borrower. All expenses incurred by Lender in connection with the
processing, underwriting or closing of the Loan shall be the responsibility of
Borrower and to the extent the Processing Deposit is insufficient to cover all
such expenses, Borrower shall 



                                      -8-
<PAGE>   9

deliver such additional amounts as required by Lender at the closing of the Loan
or if the Loan does not close, within five (5) Business Days after written
demand by Lender.

GOOD FAITH DEPOSIT

         Lender acknowledges receipt of SEE EXHIBIT A: TERM SHEET, ITEM 11. as a
good faith deposit (the "Good Faith Deposit") which shall be held by Lender
without interest. If Borrower fails to close or accept funding of the Loan for
any reason on or before the expiration date of this conditional Commitment, the
Good Faith Deposit shall be retained by Lender as liquidated damages (and not as
a penalty) in full compensation of Lender's damages in view of the difficulty of
establishing Lender's damages for loss of investment income resulting from
Borrower's failure to close the Loan. Notwithstanding the foregoing, if (i)
Lender fails to fund the Loan for reasons other than (A) Borrower's failure to
comply with the conditions to closing as set forth in Section 6 of the General
Conditions or the Special Conditions, if any, or (B) the occurrence of any of
the events set forth in Section 21 of the General Conditions, or (ii) Borrower
fails to sign the Rate Lock Confirmation solely because the Applicable Rate
determined by Lender at Rate Lock exceeds the Assumed Rate and the Loan Amount
is substantially reduced below the Loan Amount set forth under the Section of
this Commitment entitled AMOUNT, as determined by Lender in its sole discretion,
in either case the Good Faith Deposit shall be returned to Borrower within five
(5) Business Days following written request by Borrower. If the Loan shall close
in accordance with this conditional Commitment, the Good Faith Deposit shall be
applied by Lender toward the balance of the Origination Fee (defined in the
Section of this Commitment entitled ORIGINATION FEES) due it at Rate Lock.

ORIGINATION FEES

         Borrower shall pay Lender an origination fee in the amount of SEE
EXHIBIT A: TERM SHEET, ITEM 12. (the "Origination Fee"). The Origination Fee
shall be deemed fully earned upon acceptance of the Commitment and shall cover
Lender's cost for the origination of the Loan. The Origination Fee shall be paid
by Borrower as follows:

                  (i)      Upon Borrower's acceptance of this Conditional
         Commitment, a portion of the Origination Fee equal to SEE EXHIBIT A:
         TERM SHEET, ITEM 13. (the "Commitment Fee") shall be due and payable
         from Borrower. The Commitment Fee shall be deemed earned on receipt and
         shall be non-refundable unless (A) Lender fails to fund the Loan for
         reasons other than (1) Borrower's failure to comply with the conditions
         to closing as set forth in Section 6 of the General Conditions or the
         Special Conditions, if any, or (2) the occurrence of any of the events
         set forth in Section 20 of the General Conditions, or (B) Borrower
         fails to sign the Rate Lock Confirmation solely because the Applicable
         Rate determined by Lender at Rate Lock exceeds the Assumed Rate and the
         Loan Amount is substantially reduced below the amount set forth under
         the Section of this Commitment entitled AMOUNT, as determined by Lender
         in its 



                                      -9-
<PAGE>   10
         sole discretion, in which case the Commitment Fee paid by Borrower
         shall be refunded to Borrower within five (5) Business Days following
         written request by Borrower.

                  Application Fees, Property inspection fees, appraisal fees,
         environmental site assessment fees, title insurance and survey fees,
         Lender's counsel's fees and disbursements, loan closing fees and other
         loan fees are non-refundable and are not included as part of the
         Origination Fee but are separate obligations of Borrower. The $10,000
         processing deposit will be returned, except for costs Lender has
         already incurred.

                  (ii)     At the time Borrower intends to request Rate Lock,
         Borrower shall pay to Lender in immediately available funds prior to
         making its request for Rate Lock, the balance of the Origination Fee.
         Such additional amount .shall be deemed earned in full upon receipt by
         Lender.

                  (iii)    Notwithstanding anything contained in this Commitment
         to the contrary, upon the closing of the Loan, in accordance with this
         Commitment, Lender shall refund to Borrower that portion of the
         Origination Fee collected that exceeds SEE EXHIBIT A: TERM SHEET, ITEM
         12. of the actual Loan Amount.

                          ARTICLE J: TERM OF COMMITMENT

         This Commitment is effective upon Lender's issuance of this letter to
Borrower. This Commitment expires on the earlier of (i) January 30, 1998 and
(ii) the date set forth for the closing of the Loan at the time of Rate Lock, by
which time ALL THE CONDITIONS OF THIS COMMITMENT MUST BE SATISFIED AND the Loan
must have closed and funded or this Commitment shall be of no further force and
effect.

                       ARTICLE K: CONDITION TO ACCEPTANCE

         If this Conditional Commitment is acceptable to you, please sign at the
place indicated on the following page on the enclosed duplicate hereof and
return the same together with a check in the amount of SEE EXHIBIT A: TERM
SHEET, ITEM 14. on account of the Commitment Fee to Lender at Lender's offices
at 127 Public Square, Cleveland, Ohio 44114 within seven (7) days of the date
hereof. If this Commitment and the Commitment Fee are not received by Lender
within this seven (7) day period, this Commitment shall terminate and shall be
of no further force and effect.



                                      -10-
<PAGE>   11
                                        KEYCORP REAL ESTATE CAPITAL
                                        MARKETS, INC.


                                        By: /s/ ERNEST M. HAYNES
                                           ---------------------------------
                                        Name: Ernest M. Haynes
                                             -------------------------------
                                        Title: Closing Manager
                                              ------------------------------

cc:
     ------------------------

     ------------------------

     ------------------------











                                      -11-
<PAGE>   12



                              BORROWER'S ACCEPTANCE



         Borrower hereby unconditionally accepts the foregoing Conditional
Commitment and the attached General Conditions and Special Conditions if any, in
accordance with their terms and conditions and agrees to be bound thereby. This
acceptance shall be deemed effective when received together with the Commitment
Fee by Lender.





By:
     -------------------------------
     Name:
          --------------------------
     Title:
           -------------------------



Borrower's Counsel:
                    -------------------------
                    -------------------------
         [ADDRESS]  -------------------------
         [TELEPHONE]-------------------------














                                      
<PAGE>   13
                        GENERAL CONDITIONS TO COMMITMENT



         1.       INTEREST.

                  (a)      Interest on the Loan shall be computed on the basis
of the actual number of days elapsed over a 360-day year. Such interest shall be
paid, in arrears, on the first day of each calendar month during the term of the
Loan.

                  (b)      It is not intended by any provision of this
Commitment to charge interest at a rate in excess of the maximum rate of
interest permitted to be charged to Borrower under applicable law, but if,
nevertheless, interest in excess of said maximum rate shall be paid on the Loan,
the excess amount shall be returned or, to the extent permitted by applicable
law, be applied in reduction of the principal amount of the Loan, in Lender's
sole discretion.

         2.       EXPENSES. Borrower shall pay all expenses in connection with
the Loan contemplated hereby including, but not limited to, all fees and
disbursements of Lender's counsel (and, if outside the State of Ohio, of
Lender's local counsel in the jurisdiction where Borrower is organized or where
the Property is located) including fees and disbursements incurred in connection
with the preparation and delivery of releases from the lien of the Security
Instrument, travel expenses of Lender's personnel related to the making of the
Loan, appraisal fees, engineering fees, title insurance premiums, survey
charges, mortgage and documentary stamp taxes, if any, note intangible taxes, if
any, recording charges and brokerage fees and commissions, costs of tax lien
searches and other loan fees. To the extent incurred, the foregoing expenses
shall be paid by Borrower whether or not the Loan shall close or be funded.
Wherever it is provided for herein that Borrower pay the costs and expenses in
connection with a particular item, such costs and expenses shall include, but
not be limited to, all legal fees and disbursements of Lender, whether with
respect to retained firms, the reimbursement for the expenses of in-house staff
or otherwise.

         3.       COUNSEL. Messrs. JONES, DAY, REAVIS, & POGUE attn: TO BE
DETERMINED, will act as Lender's counsel in this transaction and Borrower or its
counsel is requested to contact said firm promptly after accepting this
Commitment to confirm their closing requirements and to arrange for the closing
of the Loan. The entire closing of the Loan shall take place at Lender's
counsel's offices in New York or as otherwise determined by Lender on a date
mutually agreed upon by the respective counsel after all closing requirements
are satisfied. No broker, agent, or other person is authorized to represent
Lender in any way in connection with this transaction, except Lender's
authorized officers and such counsel acting in the State of Ohio.

         4.       APPROVAL. All mortgage and title documents executed and
delivered in connection with the closing of the Loan, all title policies and
surveys, all Borrower organizational documents, all legal opinions, all
insurance policies and coverage and



<PAGE>   14

insurance companies, all required evidence of compliance with all applicable
laws and regulations, and all other evidence, information and material required
by Lender or its counsel, shall be in form, scope and substance satisfactory to
Lender's counsel who must approve title to the Property, the legality, validity
and enforceability of all documents pertaining to the Loan, all proceedings in
connection therewith and all other matters relating to the Loan and the closing.

         5.       PREPAYMENT CONSIDERATION

                  (a)      "Business Day" shall mean a day on which commercial
banks are not authorized or required by law to close in New York, New York.

                  (b)      "Loan Year" shall mean each 365 or 366, as
applicable, day period after the first day of the first calendar month after the
Closing Date (or the Closing Date if the Loan closes on the first day of a
calendar month).

                  (c)      "Prepayment Consideration" shall mean an amount equal
to the greater of (i) one percent (1%) of the principal balance of this Note
being prepaid, or (ii) the product of (A) the ratio of the amount of the
principal balance of this Note being prepaid over the outstanding principal
balance of this Note on the Prepayment Date (after subtracting the scheduled
principal payment on such Prepayment Date), multiplied by (B) the present value
as of the Prepayment Date of the remaining scheduled payments of principal and
interest from the Prepayment Date through the Maturity Date (including any
balloon payment) determined by discounting such payments at the Discount Rate
(as hereinafter defined) less the amount of the outstanding principal balance of
this Note on the Prepayment Date (after subtracting the scheduled principal
payment on such Prepayment Date). The "Discount Rate" is the rate which, when
compounded monthly, is equivalent to the Treasury Rate (as hereinafter defined),
when compounded semiannually. The "Treasury Rate" is the yield calculated by the
linear interpolation of the yields, as reported in Federal Reserve Statistical
Release H.15-Selected Interest Rate under the heading U.S. government
securities/Treasury constant maturities with maturities with maturity dates (one
longer and one shorter) most nearly approximating the Maturity Date. (In the
event Release H.15 is no longer published, Lender shall select a comparable
publication to determine the Treasury Rate.) Lender shall notify Borrower of the
amount and the basis of determination of the required prepayment consideration.

                  (d)      "Treasury Rate" shall mean the yield calculated by
the linear interpolation of the yields, as reported in the Federal Reserve
Statistical Release H. 15-Selected Interest Rates under the heading U. S.
Government Securities/Treasury constant maturities for the week ending prior to
the Prepayment Date, of U.S. Treasury constant maturities with maturity dates
(one longer and one shorter) most nearly approximating the Maturity Date. In the
event Release H. 15 is no longer published, Lender shall select a comparable
publication to determine the Treasury Rate. Lender shall notify Borrower of the
amount and the basis of determination of the required



                                      -2-
<PAGE>   15

Prepayment Consideration which shall be conclusive and binding on Borrower
absent manifest error

         6.       CONDITIONS TO CLOSING. Not less than ten (10) Business Days
prior to the Closing Date Lender shall have received the following:

                  (a)      Debt Service Coverage. Satisfactory evidence to
Lender, including, without limitation, the Leases, an appraisal, and a rent
roll, which supports, in Lender's determination, the projected debt service
coverages (after deducting all required reserves, determined by Lender, from net
operating income) as required by Article B of this Commitment.

                  (b)      Appraisal. An appraisal of the Property prepared by
an independent appraiser holding an M.A.I. designation who shall be designated
and engaged by Lender and licensed in the state where the Property is located.
Such appraisal shall be addressed to Lender and (i) shall be prepared in
accordance with current federal regulatory requirements, (ii) shall support the
projected debt service coverages (after deducting all required reserves,
determined by Lender, from net operating income) as required by Article B of
this Commitment, (iii) shall note any readily visible environmental conditions;
and (iv) shall be satisfactory to Lender in all other respects. The fee for said
appraisal shall be paid by Borrower. The appraisal shall also indicate the basis
of and the assumptions used in calculating the appraised value.

                  (c)      Title Policy. An ALTA title insurance policy with a
liability limit of not less than the principal amount of the Loan insuring the
Security Instrument to Lender as a first lien on the good and marketable fee
simple absolute title to the Property and issued by a title insurance company
(with co-insurance or re-insurance with direct access agreements as Lender may
require) in such forms, amounts and by such title insurance company(ies) as
shall be satisfactory to Lender and its counsel. The title insurance policy
shall be subject only to such exceptions as shall be approved by, and shall
contain such endorsements as may be required by, Lender's counsel.

                  (d)      Survey. A current title survey of the Premises. The
survey shall be prepared by a licensed or registered land surveyor acceptable to
Lender, certified to Lender and the title insurance company and containing the
current ALTA/ACSM certification, which shall show a state of facts in form,
scope and substance acceptable to Lender including, but not limited to, an
adequate and accurate legal description, interior lot lines, if any, the
location of all adjoining streets and roads, the distance to and names of the
nearest intersecting streets, the location of all recorded and all physical
boundary lines, all strips, gores and overlaps with adjacent properties, the
location of all Improvements on the Premises, locations of utilities,
elevations, high water marks, easements and rights-of-way, whether of record or
apparent, ingress and egress to and from the Property and natural and
constructed objects affecting the Premises and showing any encroachments and/or
discrepancies with any recorded instruments or existing boundary markers.



                                      -3-
<PAGE>   16

                  (e)      Metes/Bounds Description. A metes and bounds
description of the Property acceptable to Lender.

                  (f)      Opinion of Counsel. An opinion of counsel in form,
scope and substance satisfactory to Lender and Lender's counsel. Said opinion
shall cover such matters as Lender's counsel may request including, but not be
limited to, the following: that Borrower, each general partner or managing
member of Borrower, as applicable, any guarantors of Borrower's obligations
under the Loan Documents (the "Guarantors") and any Indemnitor(s), are duly
organized, validly existing and in good standing (if applicable) under the laws
of the State of their formation or incorporation and in the State where the
Property is located; that the execution and delivery of the Loan Documents have
been duly authorized; that the Loan Documents are not usurious and that the same
are valid, binding and enforceable in accordance with their terms and do not
violate or contravene any statute or contractual restriction binding on
Borrower, each general partner or managing member of Borrower, as applicable,
any Guarantors or any Indemnitor(s).

                  (g)      Organizational Documents. If Borrower, any general
partner of Borrower or any Guarantor or Indemnitor is a corporation, a
certificate of incorporation certified by the Secretary of State of the State of
incorporation, a Certificate of Good Standing issued by the .Secretaries of
State of the State of incorporation and the State where the Property is located,
a copy of the by-laws certified by an officer of the corporation and a certified
copy of the corporate resolution authorizing the transaction in form
satisfactory to Lender and its counsel. If Borrower, any general partner of
Borrower or any Guarantor or Indemnitor is a partnership, a copy of the
partnership agreement with all amendments thereto certified by each general
partner of Borrower, a filed partnership certificate certified by the Secretary
of State of the State of formation, and any other such evidence of partnership
authority as Lender's counsel may require shall be submitted to Lender in form
satisfactory to Lender and its counsel. If Borrower, any general partner of
Borrower, any Guarantor or Indemnitor is a limited liability company, a copy of
the articles of organization certified by the Secretary of State of the State of
organization, a copy of the operating agreement with all amendments thereto
certified by each managing member, and such other evidence of company authority
as Lender's counsel may require shall be submitted to Lender in form
satisfactory to Lender and its counsel. If Borrower, any general partner or
member of Borrower or any Guarantor or Indemnitor is a legal entity other than a
corporation, a partnership or a limited liability company, all organizational
documentation of such entity as Lender's counsel shall require shall be
delivered to Lender and its counsel in form satisfactory to Lender and its
counsel.

                  (h)      Legal Compliance. Evidence, in form and substance
satisfactory to Lender and Lender's counsel, confirming that the Improvements on
the Property and the use thereof are in full compliance with the applicable
zoning, subdivision, environmental protection, toxic waste, asbestos and all
other applicable federal, state or 



                                      -4-
<PAGE>   17

local laws and ordinances, and all rules, regulations and requirements of any
and all governmental or quasi-governmental authorities having jurisdiction over
the Property with respect to the foregoing. The evidence shall include any and
all certificates, licenses, permits, approvals or consents therefor, including
certificates of occupancy or their legal equivalents permitting the use and
occupancy of the Property for the then present use and as intended by this
Commitment, a violations search of all applicable municipal agencies and
departments and, in addition, if required by Lender's counsel an opinion of
Borrower's counsel or architect as to the foregoing. Such evidence shall be
based on the ownership of the Property without reference to easements or other
interests in real property. If Lender determines that the Property is not in
compliance with applicable access laws, Lender may impose additional conditions,
require monetary reserves, change the Loan Amount or decline to make the Loan.

                  (i)      Leases. Leases and related documentation satisfactory
to Lender in all respects. If the Leases shall be written on a standard form of
lease, Borrower shall, prior to the closing of the Loan, submit such standard
forms of residential and commercial leases to Lender for Lender's approval. True
and complete copies of all existing Leases, and any amendments or modifications
thereto, and all Leases executed between the date of execution of this
Commitment and the closing of the Loan shall be delivered to Lender. If the
Property is used for multifamily housing, Borrower shall deliver and certify to
Lender a rent roll as set forth in Subsection (m) below in lieu of copies of all
Leases. Notwithstanding the foregoing, Lender reserves the right to receive and
approve any and all Leases affecting the Property.

                  (j)      Service Contracts. Any and all management, operating
and/or service agreements covering the Property. Such agreements shall be
satisfactory in form and substance to Lender and shall be in full force and
effect and free from default by either party on the date of closing. All such
agreements shall be assigned to Lender. Lender, at its option, may require the
parties to any such agreement to enter into an agreement with Lender which shall
provide as follows:

                  (i)      copies of all notices given or received under any
         such agreement shall he sent to Lender:

                  (ii)     Lender shall have the right but not the obligation to
         perform any term, condition or agreement of Borrower under any such
         agreement and to cure any default of Borrower under any such agreement
         within specified additional time periods: and

                  (iii)    such other provisions as Lender may require.

                  (k)      Financial Statements. Certified financial statements
of Borrower, each principal of Borrower and each of the Guarantors and the
Indemnitor(s) for the prior fiscal year prepared and certified by a nationally
recognized firm of certified public accountants, which financial statements
shall be in form and substance 



                                      -5-
<PAGE>   18

acceptable to Lender. If audited financial statements are not available for a
Borrower, Guarantor or Indemnitor, then Borrower, Guarantor or Indemnitor, as
applicable, shall furnish financial statements acceptable to Lender including a
statement by such party's accountant, managing general partner, managing member
or chief financial officer, certified by the managing general partner, managing
member or the chief financial officer, whichever the case may be, describing the
basis of the presentation and certifying the financial statement as being true
and correct. Borrower, Guarantor and the Indemnitor(s) shall also deliver to
Lender federal and state income tax returns for the last two (2) calendar years
prepared by an independent certified public accountant, satisfactory to Lender.
At closing, Borrower, each principal, managing member and general partner of
Borrower, each Guarantor and each Indemnitor shall certify to Lender that there
has been no material adverse change since the audit and certification of the
most recent financial statement delivered to Lender.

                  (1)      Insurance. Insurance policies or certificates
satisfactory to Lender as to amounts, types of coverage and the companies by
whom such policies are underwritten.

                  (i)      Policies of insurance issued by carriers and
         containing terms satisfactory to Lender in its sole discretion shall be
         delivered to Lender in accordance with the following requirements:

                           (A)      Property Insurance. Insurance with respect
                  to the Improvements and building equipment insuring against
                  any peril now or hereafter included within the classification
                  "All Risks of Physical Loss" in amounts at all times
                  sufficient to prevent Lender from becoming a co-insurer within
                  the terms of the applicable policies and under applicable law,
                  but in any event such insurance shall be maintained in an
                  amount which, after application of deductible, shall be equal
                  to the full insurable value of the Improvements and building
                  equipment, the term "full insurable value" to mean the actual
                  replacement cost of the Improvements and building equipment
                  (without taking into account any depreciation, and exclusive
                  of excavations, footings and foundations, landscaping and
                  paving) determined annually by an insurer, a recognized
                  independent insurance broker or an independent appraiser
                  selected and paid by Borrower and in no event less than the
                  coverage required pursuant to the terms of any Lease:

                           (B)      Liability Insurance. Comprehensive general
                  liability insurance, including bodily injury, death and
                  property damage liability, insurance against any and all
                  claims, including all legal liability to the extent insurable
                  and imposed upon Lender and all court costs and attorneys'
                  fees and expenses, arising out of or connected with the
                  possession, use, leasing, operation, maintenance or condition
                  of the Property in such amounts as are generally available at
                  commercially 



                                      -6-
<PAGE>   19

                  reasonable premiums and are generally required by
                  institutional lenders for properties comparable to the
                  Property but in any event for a combined single limit of at
                  least $6,000,000 ;

                           (C)      Workers' Compensation Insurance. Statutory
                  workers' compensation insurance with respect to any work on or
                  about the Property;

                           (D)      Business Interruption Insurance. Business
                  interruption and/or loss of "rental income" insurance in an
                  amount sufficient to avoid any co-insurance penalty and to
                  provide proceeds which will cover a period of not less than
                  one (1) year from the date of casualty or loss, the term
                  "rental income" to mean the sum of (A) the total then
                  ascertainable Rents payable under the Leases and (B) the total
                  ascertainable amount of all other amounts to be received by
                  Borrower from third parties which are the legal obligation of
                  the tenants, reduced to the extent such amounts would not be
                  received because of operating expenses not incurred during a
                  period of non-occupancy of that portion of the Property then
                  not being occupied:

                           (E)      Boiler and Machinery Insurance. Broad form
                  boiler and machinery insurance (without exclusion for
                  explosion) covering all boilers or other pressure vessels,
                  machinery, and equipment located in, on or about the Property
                  and insurance against loss of occupancy or use arising from
                  any breakdown in such amounts as are generally required by
                  institutional lenders for properties comparable to the
                  Property;

                           (F)      Flood Insurance. If required by Lender,
                  flood insurance in an amount at least equal to the lesser of
                  (A) the principal balance of the Note, or (B) the maximum
                  limit of coverage available for the Property under the
                  National Flood Insurance Act of 1968, The Flood Disaster
                  Protection Act of 1973 or the National Flood Insurance Reform
                  Act of 1994, as each may be amended;

                           (G)      Builder's Risk Insurance. At all times
                  during which structural construction, repairs or alterations
                  are being made with respect to the Improvements (A) owner's
                  contingent or protective liability insurance covering claims
                  not covered by or under the terms or provisions of the above
                  mentioned commercial general liability insurance policy; and
                  (B) the insurance provided for in Subsection 6(1)(i)(A)
                  written in a so-called builder's risk completed value form (1)
                  on a non-reporting basis, (2) against all risks insured
                  against pursuant to Subsection 6(1)(i)(A), (3) including
                  permission to occupy the Property, and (4) with an agreed
                  amount endorsement waiving co-insurance provisions; and



                                      -7-
<PAGE>   20

                           (H)      Other Insurance. Such other insurance with
                  respect to the Property against loss or damage of the kinds
                  from time to time customarily insured against and in such
                  amounts as are required by institutional lenders for
                  properties comparable to the Property.

                                    (i)      All insurance provided for in
                           herein shall be obtained from a similar or successor
                           service) (each such insurer shall be referred to
                           below as a "Qualified Insurer"). All insurers
                           providing insurance required by this Commitment shall
                           be authorized to issue insurance in the state in
                           which the Property is located. The Policy referred to
                           in Subsection 6(1)(i)(B) above shall name Lender as
                           an additional named insured and the Policies referred
                           to in Subsection 6(1)(i)(A), (D), (E), (F) and (G),
                           and as applicable (H), above shall provide that all
                           proceeds be payable to Lender. The Policies referred
                           to in Subsections 6(1)(i)(A), (E), (F) and (G) shall
                           also contain: (i) a standard "non-contributory
                           mortgagee" endorsement or its equivalent relating,
                           inter alia, to recovery by Lender notwithstanding the
                           negligent or willful acts or omission of Lender; (ii)
                           to the extent available at commercially reasonable
                           rates, a waiver of subrogation endorsement as to
                           Lender; and (iii) an endorsement providing for a
                           deductible per loss of an amount not more than that
                           which is customarily maintained by prudent owners of
                           similar properties in the general vicinity of the
                           Property, but in no event in excess of $10,000. The
                           Policy referred to in Subsection 6(1)(i)(A) above
                           shall provide coverage for contingent liability from
                           Operation of Building Laws, Demolition Costs and
                           Increased Cost of Construction Endorsements together
                           with an "Ordinance or Law Coverage" or "Enforcement"
                           endorsement if any of the Improvements or the use of
                           the Property shall at any time constitute legal
                           non-conforming structures or uses. All Policies shall
                           contain (i) a provision that such Policies shall not
                           be cancelled or terminated, nor shall they expire,
                           without at least thirty (30) days' prior written
                           notice to Lender in each instance; and (ii) include
                           effective waivers by the insurer of all claims for
                           Insurance Premiums (defined below) against any loss
                           payees, additional insureds and named insureds (other
                           than Borrower). Certificates of insurance with
                           respect to all renewal and replacement Policies shall
                           be delivered to Lender not less than ten (10) days
                           prior to the expiration date of any of the Policies
                           required to be maintained hereunder, which
                           certificates shall bear notations evidencing payment
                           of applicable premiums (the "Insurance Premiums").
                           Originals or certificates of such replacement
                           Policies shall be delivered to Lender promptly after


                                      -8-
<PAGE>   21

                           Borrower's receipt thereof but in any case within
                           thirty (30) days after the effective date thereof. If
                           Borrower fails to maintain and deliver to Lender the
                           original Policies or certificates of insurance
                           required by this Security Instrument, upon ten (10)
                           days' prior notice to Borrower, Lender may procure
                           such insurance at Borrower's sole cost and expense.

                                    (ii)     Borrower shall comply with all
                           insurance requirements and shall not bring or keep or
                           permit to be brought or kept any article upon any of
                           the Property or cause or permit any condition to
                           exist thereon which would be prohibited by an
                           insurance requirement, or would invalidate the
                           insurance coverage required hereunder to be
                           maintained by Borrower on or with respect to any part
                           of the Property pursuant to this Subsection 6(1).

                           (m)      Rent Roll and Operating Statement. A recent
                  operating statement and a current rent roll listing each and
                  every Lease, identifying the leased premises, names of all
                  tenants, square footage or other identification of space
                  leased, monthly rental and all other charges payable under the
                  Lease, date to which paid, term of Lease, date of occupancy,
                  date of expiration, rent arrears, amounts taken in settlement
                  of outstanding arrears, collections of rent for more than one
                  (1) month in advance, any and every special provision,
                  concession or inducement granted to tenants and such other
                  information as is reasonably requested by Lender. Borrower
                  shall sign. date, and certify the operating statement and the
                  rent roll as true and accurate. For multifamily properties,
                  the rent roll shall indicate which units are governed by rent
                  regulations, and Borrower shall certify that the rents do not
                  exceed the legal rent permitted to be collected under the
                  applicable rent regulations.

                           (n)      Estoppel Letters. The estoppel letters
                  described in the Section of the Commitment entitled ESTOPPEL
                  LETTERS, if any. The estoppel letters delivered to Lender
                  shall provide, among other things, that:

                                    (i)      the Lease constitutes the entire
                           agreement between the landlord and the tenant;

                                    (ii)     the Lease has not been modified or
                           amended, except as specifically set forth in the
                           estoppel letter;

                                    (iii)    the Lease is in full force and
                           effect and the term is as per the Lease;



                                      -9-
<PAGE>   22

                                    (iv)     the premises demised under the
                           Lease have been completed and the tenant has taken
                           possession of the same on a rent-paying basis;

                                    (v)      neither the tenant nor the landlord
                           under the Lease is in default under any of the terms,
                           covenants or provisions of the Lease and the tenant
                           knows of no event which, but for the passage of time
                           or the giving of notice, or both, would constitute an
                           event of default under the Lease by tenant or the
                           landlord thereunder;

                                    (vi)     neither the tenant nor the landlord
                           under the Lease has commenced any action or given or
                           received any notice for the purpose of terminating
                           the Lease;

                                    (vii)    all rents, additional rents and
                           other sums due and payable under the Lease have been
                           paid in full and no rents, additional rents or other
                           sums payable under the Lease have been paid for more
                           than one (1) month in advance of the due dates
                           thereof;

                                    (viii)   there are no offsets or defenses to
                           the payment of the rents, additional rents, or other
                           sums payable under the Lease;

                                    (ix)     the tenant has no option or right
                           of refusal to purchase any portion of the Property;
                           and

                                    (x)      the tenant has deposited the
                           security deposit set forth in the Lease with
                           landlord.

                           To the extent that estoppel letters are not delivered
                  for certain tenants, Lender may, in its sole discretion,
                  accept an estoppel letter from Borrower with respect to such
                  tenant's occupancy at the Property certified by Borrower as
                  being true and correct.

                                    (o)      U.C.C. Searches. U.C.C. Searches
                  against such parties as Lender may require showing that the
                  Property to the extent appropriate is owned by Borrower free
                  from any liens and encumbrances.

                                    (p)      Environmental Site Assessment. The
                  Environmental Site Assessment described in the Section of the
                  Commitment entitled APPRAISAL, ENVIRONMENTAL SITE ASSESSMENT
                  AND BUILDING CONDITION REPORTS. Such environmental site
                  assessment shall include an analysis with respect to the
                  following



                                      -10-
<PAGE>   23

                  environmental conditions at the Property, which shall be
                  prepared by independent qualified environmental professionals
                  selected and engaged by Lender:

                                    (i)      a Phase I environmental site
                           assessment assessing the presence of environmental
                           contaminants, PCBs or storage tanks at the Property
                           conducted in accordance with ASTM Standard E 1527-93,
                           or any successor thereto published by ASTM;

                                    (ii)     an asbestos survey of the Property
                           which shall include random sampling of materials and
                           air quality testing;

                                    (iii)    if the Property is used for
                           residential housing, an assessment of the presence of
                           lead based paint, lead in water and radon in the
                           Improvements; and

                                    (iv)     such further site assessments as
                           Lender may require due to the results obtained in
                           (i), (ii) or (iii) above.

                           Borrower shall obtain permission for such
                  environmental professional to enter upon the Property for
                  purposes of conducting such environmental assessment. At least
                  twelve Business Days prior to the closing of the Loan, the
                  environmental professional shall telephone Lender's
                  environmental technical staff to provide an oral report, prior
                  to submitting the written Environmental Report.

                           The Environmental Report shall be accompanied by
                  Lender's standard Letter of Understanding Regarding
                  Environmental Assessment of Property providing that the
                  environmental assessment and the Environmental Report meet
                  Lender's requirements and that Lender and its successors and
                  assigns are entitled to rely on such environmental assessment
                  and such Environmental Report.

                           Borrower acknowledges and agrees that, based on any
                  information in such Environmental Report or any uncertainties
                  raised thereby, Lender reserves the absolute right, in its
                  sole and exclusive discretion, to decline to fund the Loan, to
                  impose additional conditions that must be met prior to or
                  after the closing of the Loan (including but not limited to
                  requiring additional investigation into environmental
                  conditions in connection with the Property, testing and
                  sampling of soil, water, air, building materials, or other
                  substances or materials), and/or to change any terms and
                  conditions of the Loan, including but not limited to the
                  principal amount thereof, the interest rate, representations
                  and warranties, covenants, guaranties, indemnities, and/or
                  other terms



                                      -11-
<PAGE>   24

                  and conditions of the Loan. If Lender declines to fund the
                  Loan, the Commitment Fee, the Origination Fee, and the
                  Processing Deposit paid by Borrower shall be applied by Lender
                  in accordance with the terms of this Commitment.

                           (q)      Building Condition Reports. An engineer's
                  building condition report in form and substance satisfactory
                  to Lender, prepared by a consulting engineer selected and
                  engaged by Lender, and any additional or supplemental reports
                  that may be required by Lender. The reports shall evaluate the
                  physical condition of the Property, identifying conditions
                  requiring immediate or near term attention and estimate the
                  approximate cost of remediation (the "Building Condition
                  Report"). A remediation program and budget satisfactory to
                  Lender and Lender's consulting engineer must be agreed upon
                  with Borrower prior to closing. All fees and expenses in
                  connection with the Building Condition Report shall be paid by
                  Borrower.

                           (r)      Property Matters. Evidence satisfactory to
                  Lender of the following:

                                    (i)      that the Property is served by all
                           utilities required for the current or contemplated
                           use thereof. All utility service is provided by
                           public utilities and the Property has accepted or is
                           equipped to accept such utility service;

                                    (ii)     that all public roads and streets
                           necessary for service of and access to the Property
                           for the current or contemplated use thereof have been
                           completed, are serviceable and all-weather and are
                           physically and legally open for use by the public;
                           and

                                    (iii)    that the Property is served by
                           public water and sewer systems.

                           (s)      Termite Inspection Report. [FOR MULTIFAMILY
                  PROPERTIES ONLY] A termite inspection report of the Property
                  in form and substance satisfactory to Lender.

         7.       SECURITY INSTRUMENT PROVISIONS. The Security Instrument shall
contain, among other things, the following provisions:

                  (a)      Tax Escrow. Lender shall require Borrower to deposit
monthly in escrow, without interest, 1/12th of the annual real estate taxes,
water and sewer charges and assessments, as estimated by Lender. An initial
escrow deposit with respect to the foregoing taxes, charges and assessments will
be collected from Borrower at 



                                      -12-
<PAGE>   25

closing in order to establish an escrow to enable Lender to make such payments
to the appropriate taxing authority when due.

                  (b)      Insurance Escrow. Lender shall require Borrower to
deposit monthly in escrow, without interest, 1/12th of the annual fire and other
hazard insurance premiums, as estimated by Lender. An initial escrow deposit for
the foregoing insurance premiums will be collected from Borrower at closing to
establish an escrow to enable Lender to make such payments of premiums to the
appropriate insurance company when due

                  (c)      Late Payment. In the event any payment is not made
prior to the fifth (5th) day after its due date, a late charge of five percent
(5%) of the total payment due will be charged for the late payment.

                  (d)      Due on Sale/Encumbrance. Any sale, assignment,
encumbrance, including, without limitation, subordinate financing or other
transfer of any portion of the Property, and any sale, transfer or hypothecation
of any interest in Borrower, or any partner, member or shareholder of Borrower
without Lender's prior written consent, shall be a default under the Security
Instrument. Lender may condition the consent required upon (i) the modification
of the Security Instrument, (ii) the assumption of the Security Instrument and
the other Loan Documents as modified, by the proposed transferee, (iii) the
payment of a transfer fee by Borrower, (iv) the payment by Borrower of all
Lender's out-of-pocket expenses, including, without limitation, all of Lender's
attorneys' fees, (v) the approval by a Rating Agency of the proposed transferee,
(vi) the proposed transferee's continued compliance with the single purpose
entity requirements set forth in Subsection (p) below and (vii) such other
conditions as Lender may reasonably require at the time such consent is sought.
The fee referred to in (iv) above shall be payable by Borrower whether or not
Lender consents to the transfer.

                  (e)      Default Rate. Borrower will pay, from the date an
event of default occurs under the Security Instrument, the Note or any of the
other Loan Documents (an "Event of Default") through the earlier of the date
upon which the Event of Default is cured or the date upon which the Loan is paid
in full, interest on the unpaid principal balance of the Note at a per annum
rate equal to the lesser of (a) five percent (5%) plus the Applicable Rate and
(b) the maximum interest rate which Borrower may by law pay or Lender may charge
and collect (the "Default Rate").

                  (f)      Security Deposits. Upon the occurrence of an Event of
Default, to the extent permitted by law, Borrower will transfer to Lender all
security deposit accounts (the "Security Deposits") with respect to Leases
relating to the Property, which will be held by Lender in accordance with the
terms of each respective Lease. In the event Lender is not permitted by law to
hold the Security Deposits, Borrower shall deposit the Security Deposits into an
account with a federally insured institution as 



                                      -13-
<PAGE>   26

approved by Lender. To the extent required by law, Lender shall hold the
Security Deposits in an interest bearing account selected by Lender in its sole
discretion.

                  (g)      Default Prepayment. If a Default Prepayment (defined
below) occurs, Borrower shall pay to Lender the entire principal amount of the
Loan and all accrued interest thereon. including. without limitation, the
following amounts:

                  (i)      if the Default Prepayment occurs prior to the time
         when prepayment of the principal balance of the Loan is permitted, an
         amount equal to the sum of (A) the present value of the interest
         payments which would have accrued on the principal balance of the Loan
         (outstanding as of the date of such Default Prepayment) at the
         Applicable Rate from the date of such Default Prepayment to the first
         date prepayment is permitted pursuant to the Commitment discounted at a
         rate equal to the Treasury Rate except that such Treasury Rate shall be
         based on the U. S. Treasury constant maturity most nearly approximating
         the date upon which prepayment is first permitted pursuant to the
         Commitment, and (B) the Prepayment Consideration calculated as of the
         first date prepayment is permitted pursuant to the Commitment; and

                  (ii)     if the Default Prepayment occurs at a time when
         prepayment of the principal balance of the Loan is permitted, the
         Prepayment Consideration.

For purposes of the Commitment, the term "Default Prepayment" shall mean a
prepayment of the principal amount of the Loan made after the occurrence of any
Event of Default or an acceleration of the Maturity Date under any
circumstances, including, without limitation, a prepayment occurring in
connection with reinstatement of the Security Instrument provided by statute
under foreclosure proceedings or exercise of a power of sale, any statutory
right of redemption exercised by Borrower or any other party having a statutory
right to redeem or prevent foreclosure. any sale in foreclosure or under
exercise of a power of sale or otherwise.

                  (h)      Leases. (i) Borrower may enter into a proposed Lease
(including the renewal or extension of an existing Lease ("a Renewal Lease"))
without the prior written consent of Lender, provided such proposed Lease or
Renewal Lease (A) provides for rental rates and terms comparable to existing
local market rates and terms (taking into account the type and quality of the
tenant) as of the date such Lease is executed by Borrower (unless, in the case
of a Renewal Lease, the rent payable during such renewal, or a formula or other
method to compute such rent, is provided for in the original Lease), (B) is an
arms-length transaction with a bona fide, independent third party tenant, (C)
does not have a materially adverse effect on the value of the Property taken as
a whole, (D) is subject and subordinate to the Security Instrument and the
lessee thereunder agrees to attorn to Lender, and (E) is written on the standard
form of lease approved by Lender. All proposed Leases which do not satisfy the
requirements set forth in this Commitment shall be subject to the prior approval
of Lender and its counsel, at Borrower's expense. Borrower shall promptly
deliver to Lender copies of 



                                      -14-
<PAGE>   27

all Leases which are entered into pursuant to this Subsection together with
Borrower's certification that it has satisfied all of the conditions of this
Subsection.

                           (ii)     Borrower (A) shall observe and perform all
the obligations imposed upon the lessor under the Leases and shall not do or
permit to be done anything to impair the value of any of the Leases as security
for the Debt; (B) upon request, shall promptly send copies to Lender of all
notices of default which Borrower shall send or receive thereunder; (C) shall
enforce all of the material terms, covenants and conditions contained in the
Leases upon the part of the tenant thereunder to be observed or performed, (D)
shall not collect any of the Rents more than one (1) month in advance (except
security deposits shall not be deemed Rents collected in advance); (E) shall not
execute any other assignment of the lessor's interest in any of the Leases or
the Rents; and (F) shall not consent to any assignment of or subletting under
any Leases not in accordance with their terms, without the prior written consent
of Lender.

                           (iii)    Borrower may, without the consent of Lender,
amend, modify or waive the provisions of any Lease or terminate, reduce rents
under, accept a surrender of space under, or shorten the term of, any Lease
(including any guaranty, letter of credit or other credit support with respect
thereto) provided that such action (taking into account, in the case of a
termination, reduction in rent, surrender of space or shortening of term, the
planned alternative use of the affected space) does not have a materially
adverse effect on the value of the Property taken as a whole, and provided that
such Lease, as amended, modified or waived, is otherwise in compliance with the
requirements of this Security Instrument and any subordinate agreement binding
upon Lender with respect to such Lease. A termination of a Lease with a tenant
who is in default beyond applicable notice and grace periods shall not be
considered an action which has a materially adverse effect on the value of the
Property taken as a whole. Any amendment, modification, waiver, termination,
rent reduction, space surrender or term shortening which does not satisfy the
requirements set forth in this Subsection shall be subject to the prior approval
of Lender and its counsel, at Borrower's expense. Borrower shall promptly
deliver to Lender copies of amendments, modifications and waivers which are
entered into pursuant to this Subsection together with Borrower's certification
that it has satisfied all of the conditions of this Subsection.

                           (iv)     Notwithstanding anything contained herein to
the contrary, Borrower shall not, without the prior written consent of Lender,
enter into, renew, extend, amend, modify, waive any provisions of, terminate,
reduce rents under, accept a surrender of space under, or shorten the term of,
any Major Lease. The term "Major Lease" shall mean any lease of space more than
50,000 sf, including the current lease at closing to Plasti-Line, Inc..

                  (i)      Estoppel Certificates. At Lender's request, Borrower
shall deliver, from time to time, estoppel certificates in form and substance
satisfactory to



                                      -15-
<PAGE>   28

Lender from Borrower and all commercial tenants under then existing Leases which
Lender in its discretion designates.

                  (j)      Right of Redemption. If the statutes of the
jurisdiction in which the Property is located provide for a right of redemption
but permit Borrower to waive that right, such provisions shall be incorporated
in the Security Instrument. All parties necessary to join in the Security
Instrument or other Loan Documents to release any marital interest(s) in the
Property shall do so.

                  (k)      Financial Statements.

                           (A)      Borrower, Indemnitor(s) and Guarantors, if
any, shall keep adequate books and records of account in accordance with
generally accepted accounting principles ("GAAP"), or in accordance with other
methods acceptable to Lender, consistently applied and furnish to Lender: (i)
monthly certified rent rolls signed and dated by Borrower, detailing the names
of all tenants of the Improvements, the portion of Improvements occupied by each
tenant, the base rent and any other charges payable under each Lease and the
term of each Lease, including the expiration date, the extent to which any
tenant is in default under any Lease, and any other information as is reasonably
required by Lender, within twenty (20) days after the end of each calendar
month; (ii) quarterly operating statements of the Property, prepared and
certified by Borrower in the form required by Lender, detailing the revenues
received, the expenses incurred and the net operating income before and after
debt service (principal and interest) and major capital improvements for that
quarter and containing appropriate year to date information, within thirty (30)
days after the end of each fiscal quarter; (iii) an annual operating statement
of the Property detailing the total revenues received, total expenses incurred,
total cost of all capital improvements, total debt service and total cash flow,
to be prepared and certified by Borrower in the form required by Lender, or if
required by Lender, an audited annual operating statement prepared and certified
by an independent certified public accountant acceptable to Lender, within sixty
(60) days after the close of each fiscal year of Borrower; (iv) an annual
balance sheet and profit and loss statement of Borrower, any Guarantors and any
Indemnitor(s) in the form required by Lender, prepared and certified by the
respective Borrower, Guarantors and/or Indemnitor(s), or if required by Lender,
audited financial statements prepared by an independent certified public
accountant acceptable to Lender, within sixty (60) days after the close of each
fiscal year of Borrower, Guarantors and Indemnitor(s), as the case may be; and
(v) an annual operating budget presented on a monthly basis consistent with the
annual operating statement described above for the Property, including cash flow
projections for the upcoming year, and all proposed capital replacements and
improvements at least fifteen (15) days prior to the start of each fiscal year

                           (B)      Upon request from Lender, Borrower, any
Guarantor and any Indemnitor shall furnish in a timely manner to Lender: (i) a
property management report for the Property, showing the number of inquiries
made and/or rental 



                                      -16-
<PAGE>   29

applications received from tenants or prospective tenants and deposits received
from tenants and any other information requested by Lender, in reasonable detail
and certified by Borrower (or an officer, general partner, member or principal
of Borrower if Borrower is not an individual) under penalty of perjury to be
true and complete, but no more frequently than quarterly; and (ii) an accounting
of all security deposits held in connection with any Lease of any part of the
Property, including the name and identification number of the accounts in which
such security deposits are held, the name and address of the financial
institutions in which such security deposits are held and the name of the person
to contact at such financial institution, along with any authority or release
necessary for Lender to obtain information regarding such accounts directly from
such financial institutions.

                           (C)      Borrower, any Guarantor and any Indemnitor
shall furnish Lender with such other additional financial or management
information (including State and Federal tax returns) as may, from time to time,
be reasonably required by Lender in form and substance satisfactory to Lender.

                           (D)      Borrower, any Guarantor and any Indemnitor
shall furnish to Lender and its agents convenient facilities for the examination
and audit of any such books and records.

                  (1)      Environmental Matters. Borrower shall represent,
warrant and covenant with respect to the items set forth in Subsections 9(a)-(c)
of these General Conditions and shall additionally represent, warrant and
covenant that:

                  (i)      there are no hazardous or toxic substances in, on or
         under the Property, except those that are in compliance with applicable
         federal, state and local environmental laws;

                  (ii)     there are no environmental permits required for
         current or anticipated uses of the Property; and

                  (iii)    Borrower shall, at its cost and expense, comply with
         all written requests of Lender to effectuate remediation of any
         condition in, on, under or from the Property or any directive from any
         governmental authority.

                  (m)      Indemnification. Borrower and Indemnitor(s), if any,
shall indemnify Lender for all costs incurred by Lender in connection with the
removal of hazardous wastes from the Property, regardless of whether Borrower
caused the presence of such hazardous substance; and shall indemnify Lender
against any loss, cost, damage or expense that Lender may incur, directly or
indirectly, as a result of or in connection with the assertion against Lender of
any claim relating to the presence or removal of any hazardous substance on the
Property. The Security Instrument shall also contain an indemnity from Borrower
with respect to its obligations under certain provisions of ERISA (defined
below). In addition, Borrower shall indemnify Lender 



                                      -17-
<PAGE>   30

against any loss, costs, damage, or expense that Lender may incur arising out of
the following: (i) its ownership of the Security Instrument or the Property;
(ii) the Loan Documents or any enforcement action taken by Lender in connection
therewith; (iii) any accident or injury occurring on the Property; (iv) any
claims asserted against Lender by reason of its alleged obligations under any
Lease; (v) the payment of any brokerage commission to anyone in connection with
funding the Loan; or (vi) any misrepresentation made by Borrower to Lender in
the Security Instrument or the other Loan Documents. The indemnifications
contained in the Security Instrument with respect to the presence of hazardous
substances at the Property and Borrower's obligations with respect to ERISA
shall survive the satisfaction, termination or assignment of the Security
Instrument, the Note and the other Loan Documents.

                  (n)      Limitations on Exculpation.

                  (i)      The exculpation provided for in Article F of this
         Commitment shall not: (A) constitute a waiver, release or impairment of
         any obligation evidenced or secured by the Note or the Security
         Instrument; (B) impair the right of Lender to name Borrower as a party
         defendant in any action or suit for judicial foreclosure and sale under
         the Security Instrument; (C) affect the validity or enforceability of
         any indemnity, guaranty, master Lease or similar instrument made in
         connection with the Note or the Security Instrument, including without
         limitation, the Environmental Indemnity Agreement; (D) impair the right
         of Lender to obtain the appointment of a receiver; (E) impair the
         enforcement of the Assignment of Leases and Rents; or (F) impair the
         right of Lender to enforce Borrower's obligations and liabilities under
         certain indemnities relating to (1) certain taxes relating to the
         making and/or recording of the Security Instrument or the Note, (2) the
         Employee Retirement Income Security Act of 1974, as amended ("ERISA")
         or (3) certain asbestos, toxic waste or other hazardous substances
         affecting the Property, including without limitation, the Environmental
         Indemnity Agreement.

                  (ii)     Notwithstanding the provisions of this Subsection (i)
         to the contrary, Borrower shall be personally liable to Lender for the
         losses it incurs due to: (i) fraud or intentional misrepresentation by
         Borrower or any other person or entity in connection with the execution
         and the delivery of this Note, the Security Instrument or the Other
         Security Documents or any documents or certificate now or at any time
         during the term of the Loan evidenced by the Note; (ii) Borrower's
         misapplication or misappropriation of Rents received by Borrower after
         the occurrence of and during the continuance of an Event of Default;
         (iii) Borrower's misapplication or misappropriation of tenant security
         deposits or Rents collected in advance; (iv) the misapplication or the
         misappropriation of insurance proceeds or condemnation awards; (v)
         personal property taken from the Property by or on behalf of Borrower
         and not replaced with personal property of the same utility and of the
         same or greater value; (vi) any act of arson by Borrower; or (vii) any
         fees or commissions paid by



                                      -18-
<PAGE>   31

         Borrower after the occurrence of and during the continuance of an Event
         of Default to any principal, affiliate, member or general partner of
         Borrower or Guarantor in violation of the terms of the Note, the
         Security Instrument or the Other Security Documents.

                  (iii)    Notwithstanding the foregoing, the agreement of
         Lender not to pursue recourse liability as set forth in subsection (i)
         above SHALL BECOME NULL AND VOID and shall be of no further force and
         effect in the event of a sale, transfer or encumbrance by Borrower
         without Lender's prior consent or if the Property or any part thereof
         shall become an asset in (i) a voluntary bankruptcy or insolvency
         proceeding, or (ii) an involuntary bankruptcy or insolvency proceeding
         (other than one filed by Lender) which is not dismissed within ninety
         (90) days of filing.

                  (o)      Representations and Warranties.

                  (i)      Borrower shall make representations and warranties
         including, without limitation, the following:

                           (A)      that Borrower has good title to the Property
                  and the Property is free and clear of all liens, encumbrances,
                  servitudes and easements, recorded or unrecorded except as set
                  forth in the marked-up commitment for title insurance to be
                  delivered and approved by Lender;

                           (B)      that all fixtures and articles of personally
                  attached to the Property or used or usable in connection with
                  the operation of the Property are owned by Borrower and not
                  subject to any conditional bills of sale, chattel mortgages or
                  any other liens except as approved by Lender;

                           (C)      that no petition in bankruptcy has ever been
                  filed by or against Borrower, Guarantor, Indemnitor or any
                  related entity, or any principal thereof, in the last seven
                  (7) years, and neither Borrower, Guarantor, Indemnitor nor any
                  related entity, or any principal thereof, in the last seven
                  (7) years has ever made any assignment for the benefit of
                  creditors or taken advantage of any insolvency act or any act
                  for the benefit of debtors;

                           (D)      that the Property complies with all
                  applicable federal, state and local laws, ordinances, rules
                  and regulations including, without limitation, building codes,
                  zoning ordinances, land use and environmental laws, access
                  laws, rules, regulations, orders and requirements;

                           (E)      that a true and complete rent roll has been
                  delivered;



                                      -19-
<PAGE>   32

                           (F)      that all of such Leases are arms-length
                  agreements with bona fide, independent third parties, there
                  are no prior assignments of any Lease or any portion of Rents,
                  additional Rents, charges, issues or profits due and payable
                  or to become due and payable thereunder which are outstanding
                  and have priority to the Assignment of Leases and Rents, the
                  Leases have not been modified or amended except as
                  specifically stated, each Lease is in full force and effect,
                  each Lease is subordinate in lien and payment to the Security
                  Instrument, no party under the Lease is in default, all Rents
                  due have been paid in full and no Rent has been paid more than
                  one month in advance, no tenant under any Lease has an option
                  to purchase the Property or any portion thereof and there are
                  no defenses or offsets against the enforcement of any Lease;

                           (G)      that there is no litigation, pending or
                  threatened, against Borrower, any Guarantor or any Indemnitor
                  of the Loan;

                           (H)      that any and all construction work,
                  alterations and repairs with respect to the Property have been
                  paid for in full and no notice of any mechanics' or
                  materialmen's liens or of any claims of right to any such
                  liens have been received;

                           (I)      that all financial data and documentation
                  furnished on behalf of Borrower is true, complete and correct
                  as of the date of the closing of the Loan;

                           (J)      that Borrower has not defaulted under its
                  obligations with respect to any other outstanding
                  indebtedness;

                           (K)      that the Property is assessed for real
                  estate tax purposes as one or more wholly independent tax lot
                  or lots, separate from any adjoining land or improvements not
                  constituting a part of such lot or lots, and no other land or
                  improvements is assessed and taxed together with the Property
                  or any portion thereof;

                           (L)      that the Loan is solely for the business
                  purpose of Borrower, and is not for personal, family,
                  household, or agricultural purposes; and

                           (M)      that the relationship between Borrower and
                  Lender is solely that of debtor and creditor, and Lender has
                  no fiduciary or other special relationship with Borrower, and
                  no term or condition of this Commitment, the Security
                  Instrument, the Note or the other Loan Documents shall be
                  construed so as to deem the relationship of Borrower and
                  Lender to be other than that of debtor and creditor.



                                      -20-
<PAGE>   33

                  (ii)     Borrower shall represent and warrant in the Security
         Instrument with respect to its compliance with certain ERISA
         provisions.

                  (p)      Special Covenants. Borrower shall covenant and agree
that it has not and shall not:

                           (i)      engage in any business or activity other
                  than the ownership, operation and maintenance of the Property,
                  and activities incidental thereto;

                           (ii)     acquire or own any material asset other than
                  (i) the Property, and (ii) such incidental personal property
                  as may be necessary for the operation of the Property;

                           (iii)    merge into or consolidate with any person or
                  entity or dissolve, terminate or liquidate in whole or in
                  part, transfer or otherwise dispose of all or substantially
                  all of its assets or change its legal structure, without in
                  each case Lender's consent;

                           (iv)     fail to preserve its existence as an entity
                  duly organized, validly existing and in good standing (if
                  applicable) under the laws of the jurisdiction of its
                  organization or formation, and qualification to do business in
                  the state where the Property is located, if applicable, or
                  without the prior written consent of Lender, amend, modify,
                  terminate or fail to comply with the provisions of Borrower's
                  Partnership Agreement, Articles or Certificate of
                  Incorporation, Articles of Organization or similar
                  organizational documents, as the case may be;

                           (v)      own any subsidiary or make any investment
                  in, any person or entity without the consent of Lender;

                           (vi)     commingle its assets with the assets of any
                  of its general partners, members, affiliates, principals or of
                  any other person or entity;

                           (vii)    incur any debt, secured or unsecured, direct
                  or contingent (including guaranteeing any obligation), other
                  than the Loan, except for trade payables in the ordinary
                  course of its business of owning and operating the Property
                  provided that such debt is not evidenced by a note and paid
                  when due;

                           (viii)   become insolvent and fail to pay its debts
                  and liabilities from its assets as the same shall become due;



                                      -21-
<PAGE>   34

                           (ix)     fail to maintain its records, books of
                  account and bank accounts separate and apart from those of the
                  partners, members, principals and affiliates of Borrower, the
                  affiliates of a partner, member or principal of Borrower and
                  any other person or entity;

                           (x)      enter into any contract or agreement with
                  any general partner, member, principal or affiliate of
                  Borrower, Guarantor or Indemnitor, or any general partner,
                  member, principal or affiliate thereof, except upon terms and
                  conditions that are intrinsically fair and substantially
                  similar to those that would be available on an arms-length
                  basis with third parties other than any general partner,
                  member, principal or affiliate of Borrower, Guarantor or
                  Indemnitor, or any general partner, member, principal or
                  affiliate thereof;

                           (xi)     seek the dissolution or winding up in whole,
                  or in part, of Borrower;

                           (xii)    fail to correct any known misunderstandings
                  regarding the separate identity of Borrower;

                           (xiii)   hold itself out to be responsible for the
                  debts of another person;

                           (xiv)    make any loans or advances to any third
                  party (including any general partner, member, principal or
                  affiliate of Borrower or any general partner, member,
                  principal or affiliate thereof);

                           (xv)     fail to file its own tax returns;

                           (xvi)    agree to, enter into or consummate any
                  transaction which would render Borrower unable to furnish any
                  ERISA certification required pursuant to the Security
                  Instrument;

                           (xvii)   fail either to hold itself out to the public
                  as a legal entity separate and distinct from any other entity
                  or person or to conduct its business solely in its own name in
                  order not (i) to mislead others as to the identity with which
                  such other party is transacting business, or (ii) to suggest
                  that Borrower is responsible for the debts of any third party
                  (including any general partner, member, principal or affiliate
                  of Borrower or any general partner, member, principal or
                  affiliate thereof;

                           (xviii)  fail to maintain adequate capital for the
                  normal obligations reasonably foreseeable in a business of its
                  size and character and in light of its contemplated business
                  operations;



                                      -22-
<PAGE>   35

                           (xix)    file or consent to the filing of any
                  petition, either voluntary or involuntary, to take advantage
                  of any applicable insolvency, bankruptcy, liquidation or
                  reorganization statute, or make an assignment for the benefit
                  of creditors; [or]

                           (xx)     share any common logo with or hold itself
                  out as or be considered as a department or division of (i) any
                  general partner, principal, member or affiliate of Borrower,
                  (ii) any affiliate of a general partner, principal or member
                  of Borrower, or (iii) any other person or entity.[; or]

         8.       SECONDARY MARKET. Lender may, at any time, sell, transfer or
assign the Loan, the Loan Documents, and any or all servicing rights with
respect to the Loan, grant participations in the Loan or issue mortgage
pass-through certificates or other securities evidencing a beneficial interest
in the Loan in a rated or unrated public offering or private placement (the
"Securities"), and may forward to each purchaser, transferee, assignee,
servicer, participant, investor in such Securities, or any Rating Agency rating
such Securities (collectively, the "Investor"), or prospective Investor all
documents and information Lender has with respect to the Loan as Lender deems
necessary or desirable. Borrower, the Guarantors and Indemnitor(s), if any,
shall furnish and consent to Lender furnishing to such Investors or such
prospective Investors all information concerning the Loan, the Property, the
Leases and the financial condition of Borrower, any Guarantor, any Indemnitor,
and the Property in such form, substance and detail as Lender, such Investor or
such prospective Investor may request. Upon any such transfer, Borrower, the
Guarantors and the Indemnitor(s) shall provide an estoppel certificate to the
Investor or any prospective Investor in form and content satisfactory to Lender,
such Investor or such prospective Investor together with such other documents as
Lender may reasonably require.

         9.       ENVIRONMENTAL REPRESENTATIONS. Borrower represents, warrants
and covenants as of the date of this Commitment and as of the date of the
Borrower's acceptance of this Commitment, that:

                  (a)      the Property is not currently used in a manner, and
to the best of Borrower's knowledge no prior use (by Borrower or any prior
owner) has occurred, which violates applicable federal, state or local
environmental laws;

                  (b)      neither Borrower nor any tenant has received any
notice from a government agency for a violation of such laws and if such notice
is received, Borrower shall immediately notify Lender;

                  (c)      Borrower shall not cause nor permit any tenant to
cause a violation of any applicable federal, state or local environmental laws,
nor permit any environmental liens to be placed on the Property;



                                      -23-
<PAGE>   36

                  (d)      Borrower and Indemnitor(s) shall indemnify Lender for
all costs incurred by Lender in connection with the removal of hazardous wastes
from the Property, regardless of whether Borrower caused the presence of such
hazardous waste; and

                  (e)      Borrower and Indemnitor(s) shall indemnify Lender
against any loss, costs, damage or expense that Lender may incur, directly or
indirectly, as a result of or in connection with the assertion against Lender of
any claim relating to the presence or removal of any hazardous waste on the
Property.

         10.      OTHER DOCUMENTATION. Borrower shall provide Lender with such
other evidence, information and material as Lender or its counsel may reasonably
require.

         11.      NO ORAL CHANGE. The Commitment may not be modified, amended,
waived, extended, changed, discharged or terminated orally, or by any act or
failure to act on the part of Lender or Borrower, but only by an agreement in
writing signed by the party against whom the enforcement of any modification,
amendment, waiver, extension, change, discharge or termination is sought.

         12.      NOTICES. All notices or other written communications hereunder
shall be deemed to have been properly given (i) upon delivery, if delivered in
person or by facsimile transmission with receipt acknowledged by the recipient
thereof and confirmed by telephone by sender, (ii) one (1) Business Day after
having been deposited for overnight delivery with any reputable overnight
courier service, or (iii) three (3) Business Days after having been deposited in
any post office or mail depository regularly maintained by the U.S. Postal
Service and sent by registered or certified mail, postage prepaid, return
receipt requested, addressed to Borrower or Lender, as the case may be, at the
addresses set forth on the first page of this Commitment or addressed as such
Party may from time to time designate by written notice to the other parties.

EITHER PARTY BY NOTICE TO THE OTHER MAY DESIGNATE ADDITIONAL OR DIFFERENT
ADDRESSES FOR SUBSEQUENT NOTICES OR COMMUNICATIONS.

         13.      GOVERNING LAW. This Commitment has been issued by Lender in
Cleveland, Ohio from where all advances of the Loan, closing of the Loan,
delivery of any additional security and all matters incidental to the Loan or
this Commitment shall take place. This Commitment and all other Loan Documents
shall be governed by and construed in accordance with the laws of the State of
Ohio and the applicable laws of the United States of America. Notwithstanding
the foregoing, however, the laws of the State where the Property is located
shall apply with respect to (a) the creation, perfection, priority and
enforcement of the lien or the pledge, as the case may be, of (i) the Security
Instrument, (ii) the Assignment of Leases and Rents and (iii) to the extent the
escrow accounts created pursuant to the Completion/Repair and Security Agreement


                                      -24-
<PAGE>   37

and the Replacement Reserve and Security Agreement are located in the State
where the Property is located, the Completion/Repair and Security Agreement and
the Replacement Reserve and Security Agreement, and (b) the determination of
deficiency judgments.

         14.      WAIVER/SURVIVAL. The provisions of this Commitment cannot be
waived or modified unless such waiver or modification be in writing and signed
by both Borrower and Lender. The terms of this Commitment which are not
incorporated in the formal Loan Documents shall, to the extent applicable,
survive the closing of the Loan and remain binding on the parties. This
Commitment is for the benefit only of the parties thereto and no third party
shall have any interest therein or in the proceeds of the Loan. This Commitment
sets forth the entire agreement between Borrower and Lender, and all other
agreements shall be deemed to have merged herewith. Where terms and conditions
of this Commitment differ from the terms and conditions of the Loan as applied
for, this Commitment shall prevail. Borrower acknowledges that Lender has made
no representations or warranties to Borrower except those as set forth herein.

         15.      NON-ASSIGNABILITY. This Commitment is issued in response to
Borrower's application for a loan and in reliance upon the representations made
in such application. This Commitment and the proceeds thereof are not assignable
by Borrower to any other person, corporation, partnership or limited liability
company without Lender's consent in writing. For the purposes of this Section,
an assignment shall be deemed to include (i) if Borrower is a corporation, the
voluntary or involuntary sale, conveyance or transfer of Borrower's stock (or
the stock of any corporation directly or indirectly controlling Borrower by
operation of law or otherwise) or the creation or issuance of a new stock by
which an aggregate of more than 10% of Borrower's stock shall be vested in a
party or parties who are not now stockholders, (ii) if Borrower is a
partnership, the change, removal or resignation of a general partner or managing
partner, or (iii) if Borrower is a limited liability company, the change,
removal or resignation of a managing member.

         16.      PUBLICITY. In the event the Loan contemplated herein is made,
Lender shall have the right to issue press releases, advertisements and other
promotional materials describing in general terms or in detail, Lender's
participation in such transaction.

         17.      CONFIDENTIALITY. This Commitment is being furnished to
Borrower on a confidential basis and may not be reproduced, used, distributed or
disclosed to third parties prior to acceptance, except with Lender's prior
written consent.

         18.      CLOSING FUNDS. All funds required to be paid by Borrower to
Lender at closing must be in the form of certified funds or made by wire
transfer of immediately available federal funds.



                                      -25-
<PAGE>   38

         19.      OBLIGATIONS TO FUND. If, on or before the Closing Date, any of
the following shall have occurred, Lender shall have no obligation to close and
fund the Loan under this Commitment:

                  (a)      Casualty/Damage. Any of the Property shall have been
damaged and not repaired to Lender's satisfaction or been taken in condemnation
or other similar proceeding, or any such proceeding shall be pending;

                  (b)      Structural Damage. If there shall have been a
structural change in the physical condition of any portion of the Property;

                  (c)      Violations. Any notice of violations of any municipal
ordinances shall have been filed against the Property by any municipal
department;

                  (d)      Bankruptcy. If Borrower, any Guarantor or Indemnitor
or any partners, members or principal shareholders or officers of any of them,
or any tenant under any lease deemed by Lender to be material to Lender's
security or any guarantor of any such lease shall be the subject of any
bankruptcy, reorganization or insolvency proceeding;

                  (e)      Environmental. Discovery of any environmental
conditions at the Property unacceptable to Lender;

                  (f)      Site Inspection. An unsatisfactory Engineer's Report
or site inspection conducted by Lender or any engineering firm retained by
Lender;

                  (g)      Adverse Financial Change. The income and expenses of
the Property, the Leases, the occupancy of the Property and all other features
of the transaction, including the financial condition of Borrower, any Guarantor
or Indemnitor, as represented in this Commitment, in any loan application or in
any other documents and communications presented to Lender in order to induce
Lender to make the Loan shall have materially changed;

                  (h)      General Legal Compliance. Any action, suit or
proceeding, judicial, administrative or otherwise is pending against or
affecting Borrower or the Property;

                  (i)      Representations and Warranties. If the
representations and warranties contained herein are false or incorrect in any
respect; or

                  (j)      Default. If any condition occurs or shall have
occurred which would be deemed an Event of Default under the Loan Documents if
they were in effect.



                                      -26-
<PAGE>   39
         20.      BROKER INDEMNIFICATION. Borrower represents that it shall pay
any and all brokerage commissions owed to any broker in this transaction. It is
understood and agreed that any broker is the agent for Borrower and that no
statement, acts or representations on the part of it or its agents shall be
considered binding upon Lender. It is further understood and agreed that by
Lender's issuance of the Commitment it shall be under no obligation for payment
of any brokerage commission or fee of any kind with respect to the Commitment
and that by Lender's issuance of the Commitment to the Borrower, Borrower agrees
to pay the fee and commission of any broker and to indemnify, save harmless and
defend Lender from and against any and all claims asserted by any broker for
brokers' or finders' fees and commissions in connection with the negotiation,
execution and consummation of the Loan, the Commitment, such indemnity to
include Lender's counsel fees.

         21.      REPRESENTATIONS AND WARRANTIES. All representations and
warranties made by Borrower herein shall also be deemed made as of the Closing
Date.

         22.      SOLE DISCRETION OF LENDER. Wherever pursuant to this
Commitment (a) Lender exercises any right given to it to approve or disapprove,
(b) any arrangement or term is to be satisfactory to Lender, or (c) any other
decision or determination is to be made by Lender, the decision of Lender to
approve or disapprove, all decisions that arrangements or terms are satisfactory
or not satisfactory and all other decisions and determinations made by Lender,
shall be in the sole and absolute discretion of Lender and shall be final and
conclusive, except as may be otherwise expressly and specifically provided
herein

SPECIAL CONDITIONS TO COMMITMENT

         Borrower must enter in to a twenty-five (25) year lease with
Plasti-Line, Inc. at rental rates at least 5% above market rents, as determined
by an independent appraisal. The lease must be an absolute net lease with CPI
increase at least every five (5) years, and must be satisfactory to Lender in
its sole and absolute discretion.




                                      -27-
<PAGE>   40



EXHIBIT A:  TERM SHEET



<TABLE>
<S>                                               <C>       
1.  Loan Amount:                                  $3,500,000

2.  Assumed Interest Rate:                        9.25%

3.  Debt Service Coverage Ratio:                  125%

4.  Basis Points over the applicable U.S.
    Treasury Bonds:                               300

5.  Maturity Date of U.S. Treasury Bonds:         10 Year U.S. Treasury

6.  Amortization Period:                          25 Years

7.  Maturity Date of Loan:                        tenth (10th)

8.  Prepayment Lockout Period:                    sixth (6th)

9.  Application Fee:                              $2,500

10. Processing Deposit:                           $10,000

11. Good Faith Deposit:                           Not Applicable

12. Origination Fee:                              1.0% of the Loan Amount

13. Portion of Origination Fee due with
    Commitment:                                   1/2% of the Loan Amount

14. Check Amount to be Returned with
    Commitment:                                   $30,000.00

15. [Miscellaneous]:                       
                                                  ---------------
16. [Miscellaneous]:                              
                                                  ---------------
17. [Miscellaneous]:                    
                                                  ---------------
</TABLE>


KeyCorp Real Estate Capital Markets, Inc. Closer: 
                                                  ------------------------
1.                                          Date: 
                                                  ------------------------

<PAGE>   1
                                                                 EXHIBIT (A)(3)

                   KEYCORP REAL ESTATE CAPITAL MARKETS, INC.
                               127 PUBLIC SQUARE
                             CLEVELAND, OHIO 44114

                                November 3, 1997

Mr. Mark J. Deuschle
Chief Financial Officer
Plasti-Line, Inc.
623 East Emory Drive
Knoxville, TN

               Re:      Premises: Plasti-Line, Inc. Company Headquarters
                        623 East Emory Drive
                        Knoxville, TN

Dear Mr. Deuschle:

         KEYCORP REAL ESTATE CAPITAL MARKETS, INC. ("Lender"), hereby agrees to
make a permanent first fee mortgage loan (the "Loan") subject to the terms and
conditions set forth below and in the attached General Conditions and Special
Conditions, if any:

                              ARTICLE A: BORROWER

NAME: TBD single-asset, special purpose entity

PRINCIPAL PLACE OF BUSINESS ADDRESS: 623 East Emory Drive
                                     Knoxville, TN

TYPE OF ENTITY

[] Corporation             [] General Partnership       [] Joint Venture
   Limited Partnership        Business Trust               Limited Liability
   Company                 [] Other

TAXPAYER IDENTIFICATION NUMBER:

STATE OF ORGANIZATION:

<PAGE>   2

WARRANTY OF NON-FOREIGN BORROWER

         Borrower represents and warrants to Lender that Borrower is not a
         "foreign person" within the meaning of Section 1445(f)(3) of the
         Internal Revenue Code of 1986.

SINGLE PURPOSE, BANKRUPTCY REMOTE ENTITY

         Borrower shall be a "single purpose, bankruptcy remote entity" as
         described in Subsection 7(p) of the General Conditions at closing and
         throughout the term of the Loan.

                             ARTICLE B: LOAN TERMS

AMOUNT

         The principal amount of the Loan shall not exceed $ SEE EXHIBIT A:
TERM SHEET, ITEM 1. (the "Loan Amount"). The Loan Amount may be decreased as
provided in the Section of this Commitment entitled INTEREST RATE.

INTEREST RATE

         This loan request is being underwritten using an assumed rate per
annum equal to SEE EXHIBIT A: TERM SHEET, ITEM 2. (the "Assumed Rate") as the
projected interest rate on the Loan. Upon satisfaction of the conditions set
forth in the Commitment for setting the interest rate on the Loan, the actual
interest rate (the "Applicable Rate") will be set (the "Rate Lock") on a date
(the "Rate Lock Date") between now and the closing date of the Loan (the
"Closing Date").

         Depending upon market conditions on the Rate Lock Date, the Applicable
Rate may be different from the Assumed Rate used in approving the application.
In the event the Applicable Rate established on the Rate Lock Date is higher
than the Assumed Rate, Lender reserves the right to reduce the Loan Amount to
reflect the ability of the Property to carry the debt at the debt service
coverage ratios of SEE EXHIBIT A: TERM SHEET, ITEM 3.. The debt service
coverage ratio will be based on the actual loan constant at time of closing as
determined by Lender in its sole and absolute discretion.

         Assuming the Loan satisfies the debt service ratios set forth in the
preceding paragraph, the rate of interest will be calculated on the Rate Lock
Date by adding SEE EXHIBIT A: TERM SHEET, ITEM 4. basis points over the yield
to maturity for the nearest U.S. Treasury bonds or other obligations having the
nearest equivalent maturity of SEE EXHIBIT A: TERM SHEET, ITEM 5. years
(rounded up to the nearest one-eighth of one percent) as determined by Lender
on the Rate Lock Date in accordance with the provisions of the Section of this
Commitment entitled RATE LOCK.


                                      2 -
<PAGE>   3


PAYMENTS

Interest only shall be due on the Closing Date for interest from the Closing
Date to and including the last day of the month in which the Closing Date
occurs. Thereafter, combined monthly payments of principal and interest shall
be due and payable commencing on the first day of the second full calendar
month following the Closing Date and on the first day of each calendar month
thereafter. The amount of the monthly payment of principal and interest will be
determined by Lender on the Rate Lock Date. The monthly payments of principal
and interest will be based on a schedule which would fully amortize the Loan
over a SEE EXHIBIT A: TERM SHEET, ITEM 6. year term.

MATURITY DATE

          The unpaid principal balance of the Loan together with all accrued
but unpaid interest thereon, additional interest, if any, and all other sums
due under the Loan Documents (defined in Article E of this Commitment), shall
be due and payable on the SEE EXHIBIT A: TERM SHEET, ITEM 7, anniversary of the
first day of the full calendar month following the Closing Date or (ii) the
Closing Date if the closing occurs on first day of the calendar month (the
"Maturity Date").

PREPAYMENT

The principal balance of the Loan may not be prepaid in whole or in part prior
to the SEE EXHIBIT A: TERM SHEET, ITEM 8. Loan Year (defined in Section 5 of
the General Conditions). During the SEE EXHIBIT A: TERM SHEET, ITEM 8. Loan
Year or any time thereafter, the principal balance of the Loan may be prepaid
in whole, but not in part, upon not less than sixty (60) days prior written
notice to Lender specifying the date on which prepayment is to be made (the
"Prepayment Date") which date must be a Payment Date and upon the payment of:

         (i)      all accrued interest to and including the Prepayment Date;

         (ii) all other sums due under the Note (defined in Article E of this
Commitment), the Security Instrument (defined in Article E of this Commitment)
and all other Loan Documents; and

         (iii) the Prepayment Consideration (defined in Section 5 of the
General Conditions).

         The principal balance specified in any such irrevocable notice of
prepayment shall be absolutely and unconditionally due and payable on the
Prepayment Date. Lender shall not be obligated to accept any prepayment of the
principal balance of the Loan unless it is accompanied by the sums referenced
in (i), (ii) and (iii) above.

         Notwithstanding anything to the contrary herein, provided no Event of
Default (defined in Subsection 7(e) of the General Conditions) exists under the
Note, the Security Instrument or the other Loan Documents, in the event of any
prepayment (i) in connection with or as a result of a casualty or condemnation
or (ii) which occurs during the last three (3) months of the Loan Year, no
Prepayment Consideration shall be due in connection therewith.



                                      3 -
<PAGE>   4

                              ARTICLE C: RATE LOCK

         Not less than seven (7) Business Days (defined in Section 5 of the
General Conditions) after compliance with all of the requirements of this
Commitment (provided such compliance occurs at least ten (10) Business Days
prior to the expiration date of the Commitment), Borrower shall be entitled to
request Rate Lock from Lender. Such request must be in writing and must be sent
by facsimile transmission to Lender to the attention of Michael Haynes, KeyCorp
Real Estate Capital Markets, Inc. Not later than the next Business Day, Lender
shall send by facsimile transaction a Rate Lock confirmation (the "Rate Lock
Confirmation"). THE NEXT BUSINESS DAY LENDER WILL LOCK THE INTEREST RATE VIA
TELEPHONE WITH THE BORROWER. THE BORROWER WILL THEN COMPLETE THE RATE LOCK
CONFIRMATION BY FILLING IN THE INTEREST RATE, INITIALING THE INTEREST RATE, AND
RETURNING THE RATE LOCK CONFIRMATION TO LENDER VIA FACSIMILE. In the event
Borrower does not (i) meet the requirements to request Rate Lock, (ii) request
Rate Lock, (iii) sign AND INITIAL the Rate Lock Confirmation, or (iv) confirm
by telephone the receipt by Lender of such Rate Lock Confirmation, within the
above time periods, Lender's obligation to fund the Loan pursuant to this
Commitment shall terminate. The closing of the Loan must take place within
three (3) Business Days of the Rate Lock Date.

         Notwithstanding anything to the contrary contained in this Commitment,
Borrower shall not be entitled to Rate Lock unless Lender shall have received
the entire Origination Fee (defined in the Section of this Commitment entitled
ORIGINATION FEES under Article b) in immediately available funds, prior to
Borrower's request for Rate Lock.

                             ARTICLE D: COLLATERAL

PROPERTY TO BE MORTGAGED

Approximately 348,000 sf industrial property located at 623 East Emory Drive,
Knoxville, TN, (the "Premises"),more particularly described in Borrower's
application and other information submitted to Lender by Borrower, together
with the improvements (the "Improvements") constructed or to be constructed on
the Premises and all fixtures, equipment and articles of personal property now
or hereafter affixed to or used in the management, maintenance or operation of
the Property (defined below), including any replacements and additions thereto,
and such other security as may be required by Lender (collectively, the
"Property").

                           ARTICLE E: LOAN DOCUMENTS

         The Loan shall be evidenced by the promissory note of Borrower made
payable to the order of Lender (the "Note") and shall be secured by the Loan
Documents (as defined below), including, but not limited to, the following:

SECURITY INSTRUMENT


                                      4 -
<PAGE>   5


         A duly recorded mortgage, mortgage deed, deed of trust, trust deed,
security deed, deed to secure debt or other real estate security instrument
customary in the jurisdiction in which the Premises are located (the "Security
Instrument") given by Borrower to Lender, constituting a valid first mortgage
lien, subject to no other liens or encumbrances, on the good and marketable fee
simple absolute title to the Property, subject only to such exceptions as shall
be approved by Lender and its counsel.

ASSIGNMENT OF LEASES AND RENTS

         A first-priority present assignment (the "Assignment of Leases and
Rents") given by Borrower to Lender of all present and future leases of all or
any part of the Property and all renewals thereof (the "Leases") and all rents,
additional rents, revenues, issues and profits derived from the Property (the
"Rents").

SECURITY AGREEMENT

         A security agreement between Borrower and Lender constituting a valid
first priority security interest, free of chattel mortgages, security
agreements, conditional sales contracts and other liens or title retention
arrangements, shall be granted by Borrower on all fixtures, equipment and
articles of personal property now or hereafter affixed to or used in the
management, maintenance and operation of the Property (other than trade
fixtures or personal property of space tenants owned by such tenants at the
expiration of their lease term). Such security interest shall be granted in the
Security Instrument or in a separate agreement if Lender's counsel requires
such an agreement. Borrower shall also execute and deliver such UCC Financing
Statements as Lender's counsel may request.

OTHER ASSIGNMENTS

         Present assignments to Lender, at its option, of (a) Borrower's
interest in any other contracts and agreements or of any other rights of
Borrower relating to the Property, including, but not limited to, any and all
operating leases or agreements, management agreements, service contracts and
maintenance contracts, (b) the final plans and specifications for Improvements
with the preparing architect's consent to Lender's use and any assignable
rights with respect to any permits, approvals or variances relating to such
Improvements, (c) all refunds, rebates, or credits in connection with a
reduction in real estate taxes and assessments charged against the Property as
a result of tax certiorari or any proceeding for reduction, and (d) all
proceeds received by Borrower in connection with any buy-out, termination or
other modification of any of the Leases.

ENVIRONMENTAL INDEMNITY

         An Environmental Indemnity Agreement from Borrower and PLASTI-LINE,
INC..("Indemnitor(s)"), who shall agree to indemnify Lender (i) for all costs
incurred by Lender in connection with the removal of hazardous substances from
the Property, regardless of whether or not Borrower caused the presence of such
hazardous substance; and (ii) against any loss, cost, damage or expense that
Lender may incur, directly or indirectly, as a result of or in connection


                                      5 -
<PAGE>   6

with the assertion against Lender of any claim relating to the presence or
removal of any hazardous substance on the Property. The indemnities contained
in the Environmental Indemnity Agreement shall survive the satisfaction,
termination or assignment of the Note, the Security Instrument and any other
Loan Documents.

OTHER DOCUMENTS

         Such other documentation as Lender may require in order to adequately
protect and perfect Lender's security interest.

         The documents referred to in this Section, together with such other
documents executed in connection with the Loan, are sometimes collectively
referred to as the "Loan Documents".

                             ARTICLE F: EXCULPATION

         Subject to the Limitations on Exculpation set forth in Subsection 7(n)
of the General Conditions and the Special Conditions, if any, the Security
Instrument shall provide that Lender's sources of satisfaction of the Loan
shall be the Property and the Rents, and other collateral given to Lender to
secure the Loan, and that Lender shall not seek to enforce any judgment out of
any other assets of Borrower, for any sums which shall be payable under the
Note, the Security Instrument or any other Loan Documents or for any deficiency
remaining after a foreclosure of the Security Instrument.

                    ARTICLE G: REQUIRED PROPERTY INFORMATION

APPRAISAL, ENVIRONMENTAL SITE
ASSESSMENT AND BUILDING CONDITION REPORTS

         Lender shall receive at Borrower's sole cost and expense (i) an
appraisal of the Property stating an appraised value of $ 8,670,000
(satisfactory to Lender in its sole discretion), (ii) written reports with
respect to certain environmental conditions at the Property and (iii) a
Building Condition Report (defined in the General Conditions), each in form and
substance satisfactory to Lender and in accordance with the provisions set
forth in the General Conditions and Special Conditions, if any. The appraisal,
environmental, and engineering professionals, their qualifications, the scope
and methodology of their investigations, their reports and the recommendations
set forth therein and the form, scope and substance of their certifications to
Lender shall be acceptable to Lender in all respects.

SITE INSPECTION

Representatives or agents of Lender may conduct site inspections of the
Property on behalf of Lender. All fees and expenses in connection with such
inspections shall be paid by Borrower.



                                      6 -
<PAGE>   7

ESTOPPEL LETTERS

         At Lender's option, Estoppel letters satisfactory in form, scope and
substance to Lender shall be delivered from all of the commercial tenants at
the Property.

                        ARTICLE H: RESERVE REQUIREMENTS

COMPLETION/REPAIR RESERVE

         Borrower shall, at closing, deposit an amount TO BE DETERMINED BY
LENDER IN ITS SOLE DISCRETION BASED ON ITS REVIEW OF THE BUILDING CONDITION
REPORT (the "Repair Deposit") into a non-interest bearing escrow account with
Lender for the completion or renovation of certain capital improvements to the
Property identified and recommended in the Building Condition Report, which
items shall be completed as required by Lender to Lender's satisfaction not
later than six (6) months after the Closing Date. The Repair Deposit shall
represent 125% of the estimated cost to complete all the repairs and
replacements to the capital improvements required by Lender and recommended by
Lender's consulting engineer. Lender shall disburse amounts from the Repair
Deposit to reimburse Borrower for the costs incurred in connection with the
foregoing repairs and replacements upon satisfaction by Borrower of certain
conditions and the delivery of certain items required by Lender.

REPLACEMENT RESERVE

         Lender shall require Borrower to deposit an amount TO BE DETERMINED BY
LENDER IN ITS SOLE DISCRETION BASED ON ITS REVIEW OF THE BUILDING CONDITION
REPORT (the "Replacement Reserve") at the closing of the Loan into an interest
bearing escrow account with Lender to cover the estimated costs of periodic
repairs, replacements and improvements of certain specified portions of the
Property including, but not limited to, the replacement or maintenance of
building system components and items that have been identified by the Building
Condition Report. Lender shall be entitled to adjust the monthly deposits into
the Replacement Reserve in order to cover additional costs of such periodic
repairs, replacements and improvements throughout the term of the Loan. Lender
shall disburse amounts from the Replacement Reserve to reimburse Borrower for
the costs incurred in connection with the foregoing periodic repairs,
replacements and improvements upon satisfaction by Borrower of certain
conditions and the delivery of certain items required by Lender.

                                ARTICLE I: FEES

         Borrower agrees to pay to Lender the fees set forth below in
connection with this Commitment for the Loan. All fees paid to Lender hereunder
shall be in immediately available funds at Lender's office at 127 Public
Square, Cleveland, Ohio 44114.


                                      7 -
<PAGE>   8


APPLICATION FEE

         Lender acknowledges receipt of the amount of SEE EXHIBIT A: TERM
SHEET, ITEM 9. (the "Application Fee") from Borrower as a non-refundable
application fee to cover Lender's cost with respect to Borrower's application
for the Loan.

PROCESSING DEPOSIT

Lender acknowledges receipt of the amount of SEE EXHIBIT A: TERM SHEET, ITEM
10. (the "Processing Deposit") to be held by Lender without interest. The
Processing Deposit shall be applied by Lender against any fees and expenses
incurred or paid by Lender in connection with the processing, underwriting or
closing of the Loan, including without limitation, property inspection fees,
appraisal fees, travel expenses of Lender's personnel, environmental site
assessment fees, loan closing fees, costs of tax lien searches, Building
Condition Report fees, Lender's counsel's fees and disbursements and other loan
fees. Any portion of the Processing Deposit not applied by Lender toward
expenses as set forth herein shall be returned by Lender to Borrower within
thirty (30) days after the closing of the Loan or in the case where the Loan
does not close and is not funded, within thirty (30) days after written request
for same by Borrower. All expenses incurred by Lender in connection with the
processing, underwriting or closing of the Loan shall be the responsibility of
Borrower and to the extent the Processing Deposit is insufficient to cover all
such expenses, Borrower shall deliver such additional amounts as required by
Lender at the closing of the Loan or if the Loan does not close, within five
(5) Business Days after written demand by Lender.

GOOD FAITH DEPOSIT

Lender acknowledges receipt of SEE EXHIBIT A: TERM SHEET, ITEM 11. as a good
faith deposit (the "Good Faith Deposit") which shall be held by Lender without
interest. If Borrower fails to close or accept funding of the Loan for any
reason on or before the expiration date of this conditional Commitment, the
Good Faith Deposit shall be retained by Lender as liquidated damages (and not
as a penalty) in full compensation of Lender's damages in view of the
difficulty of establishing Lender's damages for loss of investment income
resulting from Borrower's failure to close the Loan. Notwithstanding the
foregoing, if (i) Lender fails to fund the Loan for reasons other than (A)
Borrower's failure to comply with the conditions to closing as set forth in
Section 6 of the General Conditions or the Special Conditions, if any, or (B)
the occurrence of any of the events set forth in Section 21 of the General
Conditions, or (ii) Borrower fails to sign the Rate Lock Confirmation solely
because the Applicable Rate determined by Lender at Rate Lock exceeds the
Assumed Rate and the Loan Amount is substantially reduced below the Loan Amount
set forth under the Section of this Commitment entitled AMOUNT, as determined
by Lender in its sole discretion, in either case the Good Faith Deposit shall
be returned to Borrower within five (5) Business Days following written request
by Borrower. If the Loan shall close in accordance with this conditional
Commitment, the Good Faith Deposit shall be applied by Lender toward the
balance of the Origination Fee (defined in the Section of this Commitment
entitled ORIGINATION FEES) due it at Rate Lock.


                                      8 -
<PAGE>   9
ORIGINATION FEES

         Borrower shall pay Lender an origination fee in the amount of SEE
EXHIBIT A: TERM SHEET, ITEM 12. (the "Origination Fee"). The Origination Fee
shall be deemed fully earned upon acceptance of the Commitment and shall cover
Lender's cost for the origination of the Loan. The Origination Fee shall be
paid by Borrower as follows:

                           (i) Upon Borrower's acceptance of this Conditional
                  Commitment, a portion of the Origination Fee equal to SEE
                  EXHIBIT A: TERM SHEET, ITEM 13. (the "Commitment Fee") shall
                  be due and payable from Borrower. The Commitment Fee shall be
                  deemed earned on receipt and shall be non-refundable unless
                  (A) Lender fails to fund the Loan for reasons other than (1)
                  Borrower's failure to comply with the conditions to closing
                  as set forth in Section 6 of the General Conditions or the
                  Special Conditions, if any, or (2) the occurrence of any of
                  the events set forth in Section 20 of the General Conditions,
                  or (B) Borrower fails to sign the Rate Lock Confirmation
                  solely because the Applicable Rate determined by Lender at
                  Rate Lock exceeds the Assumed Rate and the Loan Amount is
                  substantially reduced below the amount set forth under the
                  Section of this Commitment entitled AMOUNT, as determined by
                  Lender in its sole discretion, in which case the Commitment
                  Fee paid by Borrower shall be refunded to Borrower within
                  five (5) Business Days following written request by Borrower.

Application Fees, Property inspection fees, appraisal fees, environmental site
assessment fees, title insurance and survey fees, Lender's counsel's fees and
disbursements, loan closing fees and other loan fees are non-refundable and are
not included as part of the Origination Fee but are separate obligations of
Borrower. The $10,000 processing Deposit will be refunded, except for costs
Lender has already incurred.

                  (ii)     At the time Borrower intends to request Rate Lock,
                           Borrower shall pay to Lender in immediately
                           available funds prior to making its request for Rate
                           Lock, the balance of the Origination Fee. Such
                           additional amount .shall be deemed earned in full
                           upon receipt by Lender.

                  (iii)    Notwithstanding anything contained in this
                           Commitment to the contrary, upon the closing of the
                           Loan, in accordance with this Commitment, Lender
                           shall refund to Borrower that portion of the
                           Origination Fee collected that exceeds SEE EXHIBIT
                           A: TERM SHEET, ITEM 12. of the actual Loan Amount.

                         ARTICLE J: TERM OF COMMITMENT

         This Commitment is effective upon Lender's issuance of this letter to
Borrower. This Commitment expires on the earlier of (i) JANUARY 30, 1998 and
(ii) the date set forth for the closing of the Loan at the time of Rate Lock,
by which time ALL THE CONDITIONS OF THIS 


                                      9 -
<PAGE>   10

COMMITMENT MUST BE SATISFIED AND the Loan must have closed and funded or this
Commitment shall be of no further force and effect.

                         [NO FURTHER TEXT ON THIS PAGE]



                                     10 -
<PAGE>   11



                       ARTICLE K: CONDITION TO ACCEPTANCE

[THIS COMMITMENT SHALL NOT BE BINDING UPON LENDER UNTIL, AND SHALL REMAIN
SUBJECT IN ALL RESPECTS TO, THE COMPLETION OF LENDER'S UNDERWRITING OF THE LOAN
TO LENDER'S SOLE AND ABSOLUTE SATISFACTION AND THE APPROVAL OF THE LOAN BY
LENDER'S INTERNAL CREDIT COMMITTEE.]

         If this Conditional Commitment is acceptable to you, please sign at
the place indicated on the following page on the enclosed duplicate hereof and
return the same together with a check in the amount of SEE EXHIBIT A: TERM
SHEET, ITEM 14. on account of the Commitment Fee to Lender at Lender's offices
at 127 Public Square, Cleveland, Ohio 44114 within seven (7) days of the date
hereof. If this Commitment and the Commitment Fee are not received by Lender
within this seven (7) day period, this Commitment shall terminate and shall be
of no further force and effect.

                                     KEYCORP REAL ESTATE CAPITAL               
                                     MARKETS, INC.                             
                                                                               
                                     By:   /s/ ERNEST M. HAYNES   
                                           ----------------------------------
                                     Name: Ernest M. Haynes
                                           ----------------------------------
                                     Title: Closing Manager
                                           ----------------------------------
                                     
cc:      
      -----------------------------

      -----------------------------

      -----------------------------



                                     11 -
<PAGE>   12




                             BORROWER'S ACCEPTANCE

         Borrower hereby unconditionally accepts the foregoing Conditional
Commitment and the attached General Conditions and Special Conditions if any,
in accordance with their terms and conditions and agrees to be bound thereby.
Borrower further agrees that in the event that the Loan is approved by Lender's
internal credit committee, the Loan will be accepted by Borrower on the terms
and conditions set forth therein. This acceptance shall be deemed effective
when received together with the Commitment Fee by Lender.

[BORROWER HEREBY ACKNOWLEDGES AND AGREES THAT THIS COMMITMENT SHALL NOT BE
BINDING UPON LENDER UNTIL, AND SHALL REMAIN SUBJECT IN ALL RESPECTS TO, THE
COMPLETION OF LENDER'S UNDERWRITING OF THE LOAN TO LENDER'S SOLE AND ABSOLUTE
SATISFACTION AND THE APPROVAL OF THE LOAN BY LENDER'S INTERNAL CREDIT
COMMITTEE.]

By: 
     ---------------------------
     Name:
            --------------------
     Title:
            --------------------

Borrower's Counsel:    
                    ---------------------------

                    ---------------------------
  [ADDRESS]         
                    ---------------------------
  [TELEPHONE]       
                    ---------------------------



                                     12 -
<PAGE>   13

                        GENERAL CONDITIONS TO COMMITMENT

         1.       INTEREST.

                  (a) Interest on the Loan shall be computed on the basis of
the actual number of days elapsed over a 360-day year. Such interest shall be
paid, in arrears, on the first day of each calendar month during the term of
the Loan.

                  (b) It is not intended by any provision of this Commitment to
charge interest at a rate in excess of the maximum rate of interest permitted
to be charged to Borrower under applicable law, but if, nevertheless, interest
in excess of said maximum rate shall be paid on the Loan, the excess amount
shall be returned or, to the extent permitted by applicable law, be applied in
reduction of the principal amount of the Loan, in Lender's sole discretion.

         2. EXPENSES. Borrower shall pay all expenses in connection with the
Loan contemplated hereby including, but not limited to, all fees and
disbursements of Lender's counsel (and, if outside the State of Ohio, of
Lender's local counsel in the jurisdiction where Borrower is organized or where
the Property is located) including fees and disbursements incurred in
connection with the preparation and delivery of releases from the lien of the
Security Instrument, travel expenses of Lender's personnel related to the
making of the Loan, appraisal fees, engineering fees, title insurance premiums,
survey charges, mortgage and documentary stamp taxes, if any, note intangible
taxes, if any, recording charges and brokerage fees and commissions, costs of
tax lien searches and other loan fees. To the extent incurred, the foregoing
expenses shall be paid by Borrower whether or not the Loan shall close or be
funded. Wherever it is provided for herein that Borrower pay the costs and
expenses in connection with a particular item, such costs and expenses shall
include, but not be limited to, all legal fees and disbursements of Lender,
whether with respect to retained firms, the reimbursement for the expenses of
in-house staff or otherwise.

         3. COUNSEL. Messrs. Jones, Day, Reavis & Pogue attn: TO BE DETERMINED,
will act as Lender's counsel in this transaction and Borrower or its counsel is
requested to contact said firm promptly after accepting this Commitment to
confirm their closing requirements and to arrange for the closing of the Loan.
The entire closing of the Loan shall take place at Lender's counsel's offices
in New York or as otherwise determined by Lender on a date mutually agreed upon
by the respective counsel after all closing requirements are satisfied. No
broker, agent, or other person is authorized to represent Lender in any way in
connection with this transaction, except Lender's authorized officers and such
counsel acting in the State of Ohio.

         4. APPROVAL. All mortgage and title documents executed and delivered
in connection with the closing of the Loan, all title policies and surveys, all
Borrower organizational documents, all legal opinions, all insurance policies
and coverage and insurance companies, all required evidence of compliance with
all applicable laws and regulations, and all other evidence, information and
material required by Lender or its counsel, shall be in form, scope and
substance 


                                     13 -
<PAGE>   14

satisfactory to Lender's counsel who must approve title to the
Property, the legality, validity and enforceability of all documents pertaining
to the Loan, all proceedings in connection therewith and all other matters
relating to the Loan and the closing.

         5.       PREPAYMENT CONSIDERATION

                  (a) "Business Day" shall mean a day on which commercial banks
are not authorized or required by law to close in New York, New York.

                  (b) "Loan Year" shall mean each 365 or 366, as applicable,
day period after the first day of the first calendar month after the Closing
Date (or the Closing Date if the Loan closes on the first day of a calendar
month).

                  (c) "Prepayment Consideration" shall mean an amount equal to
the greater of (i) one percent (1%) of the principal balance of this Note being
prepaid, or (ii) the product of (A) the ratio of the amount of the principal
balance of this Note being prepaid over the outstanding principal balance of
this Note on the Prepayment Date (after subtracting the scheduled principal
payment on such Prepayment Date), multiplied by (B) the present value as of the
Prepayment Date of the remaining scheduled payments of principal and interest
from the Prepayment Date through the Maturity Date (including any balloon
payment) determined by discounting such payments at the Discount Rate (as
hereinafter defined) less the amount of the outstanding principal balance of
this Note on the Prepayment Date (after subtracting the scheduled principal
payment on such Prepayment Date). The "Discount Rate" is the rate which, when
compounded monthly, is equivalent to the Treasury Rate (as hereinafter
defined), when compounded semiannually. The "Treasury Rate" is the yield
calculated by the linear interpolation of the yields, as reported in Federal
Reserve Statistical Release H.15-Selected Interest Rate under the heading U.S.
government securities/Treasury constant maturities with maturities with
maturity dates (one longer and one shorter) most nearly approximating the
Maturity Date. (In the event Release H.15 is no longer published, Lender shall
select a comparable publication to determine the Treasury Rate.) Lender shall
notify Borrower of the amount and the basis of determination of the required
prepayment consideration.

                  (d) "Treasury Rate" shall mean the yield calculated by the
linear interpolation of the yields, as reported in the Federal Reserve
Statistical Release H. 15-Selected Interest Rates under the heading U. S.
Government Securities/Treasury constant maturities for the week ending prior to
the Prepayment Date, of U.S. Treasury constant maturities with maturity dates
(one longer and one shorter) most nearly approximating the Maturity Date. In
the event Release H. 15 is no longer published, Lender shall select a
comparable publication to determine the Treasury Rate. Lender shall notify
Borrower of the amount and the basis of determination of the required
Prepayment Consideration which shall be conclusive and binding on Borrower
absent manifest error



                                     14 -
<PAGE>   15

         6. CONDITIONS TO CLOSING. Not less than ten (10) Business Days prior
to the Closing Date Lender shall have received the following:

            (a) Debt Service Coverage. Satisfactory evidence to Lender,
including, without limitation, the Leases, an appraisal, and a rent roll, which
supports, in Lender's determination, the projected debt service coverages
(after deducting all required reserves, determined by Lender, from net
operating income) as required by Article B of this Commitment.

            (b) Appraisal. An appraisal of the Property prepared by an
independent appraiser holding an M.A.I. designation who shall be designated and
engaged by Lender and licensed in the state where the Property is located. Such
appraisal shall be addressed to Lender and (i) shall be prepared in accordance
with current federal regulatory requirements, (ii) shall support the projected
debt service coverages (after deducting all required reserves, determined by
Lender, from net operating income) as required by Article B of this Commitment,
(iii) shall note any readily visible environmental conditions; and (iv) shall
be satisfactory to Lender in all other respects. The fee for said appraisal
shall be paid by Borrower. The appraisal shall also indicate the basis of and
the assumptions used in calculating the appraised value.

            (c) Title Policy. An ALTA title insurance policy with a liability
limit of not less than the principal amount of the Loan insuring the Security
Instrument to Lender as a first lien on the good and marketable fee simple
absolute title to the Property and issued by a title insurance company (with
co-insurance or re-insurance with direct access agreements as Lender may
require) in such forms, amounts and by such title insurance company(ies) as
shall be satisfactory to Lender and its counsel. The title insurance policy
shall be subject only to such exceptions as shall be approved by, and shall
contain such endorsements as may be required by, Lender's counsel.

            (d) Survey. A current title survey of the Premises. The survey
shall be prepared by a licensed or registered land surveyor acceptable to
Lender, certified to Lender and the title insurance company and containing the
current ALTA/ACSM certification, which shall show a state of facts in form,
scope and substance acceptable to Lender including, but not limited to, an
adequate and accurate legal description, interior lot lines, if any, the
location of all adjoining streets and roads, the distance to and names of the
nearest intersecting streets, the location of all recorded and all physical
boundary lines, all strips, gores and overlaps with adjacent properties, the
location of all Improvements on the Premises, locations of utilities,
elevations, high water marks, easements and rights-of-way, whether of record or
apparent, ingress and egress to and from the Property and natural and
constructed objects affecting the Premises and showing any encroachments and/or
discrepancies with any recorded instruments or existing boundary markers.

            (e) Metes/Bounds Description. A metes and bounds description of the
Property acceptable to Lender.

            (f) Opinion of Counsel. An opinion of counsel in form, scope and
substance satisfactory to Lender and Lender's counsel. Said opinion shall cover
such matters as Lender's counsel may request including, but not be limited to,
the following: that Borrower, each general

                                     15 -
<PAGE>   16

partner or managing member of Borrower, as applicable, any guarantors of
Borrower's obligations under the Loan Documents (the "Guarantors") and any
Indemnitor(s), are duly organized, validly existing and in good standing (if
applicable) under the laws of the State of their formation or incorporation and
in the State where the Property is located; that the execution and delivery of
the Loan Documents have been duly authorized; that the Loan Documents are not
usurious and that the same are valid, binding and enforceable in accordance
with their terms and do not violate or contravene any statute or contractual
restriction binding on Borrower, each general partner or managing member of
Borrower, as applicable, any Guarantors or any Indemnitor(s).

            (g) Organizational Documents. If Borrower, any general partner of
Borrower or any Guarantor or Indemnitor is a corporation, a certificate of
incorporation certified by the Secretary of State of the State of
incorporation, a Certificate of Good Standing issued by the .Secretaries of
State of the State of incorporation and the State where the Property is
located, a copy of the by-laws certified by an officer of the corporation and a
certified copy of the corporate resolution authorizing the transaction in form
satisfactory to Lender and its counsel. If Borrower, any general partner of
Borrower or any Guarantor or Indemnitor is a partnership, a copy of the
partnership agreement with all amendments thereto certified by each general
partner of Borrower, a filed partnership certificate certified by the Secretary
of State of the State of formation, and any other such evidence of partnership
authority as Lender's counsel may require shall be submitted to Lender in form
satisfactory to Lender and its counsel. If Borrower, any general partner of
Borrower, any Guarantor or Indemnitor is a limited liability company, a copy of
the articles of organization certified by the Secretary of State of the State
of organization, a copy of the operating agreement with all amendments thereto
certified by each managing member, and such other evidence of company authority
as Lender's counsel may require shall be submitted to Lender in form
satisfactory to Lender and its counsel. If Borrower, any general partner or
member of Borrower or any Guarantor or Indemnitor is a legal entity other than
a corporation, a partnership or a limited liability company, all organizational
documentation of such entity as Lender's counsel shall require shall be
delivered to Lender and its counsel in form satisfactory to Lender and its
counsel.

            (h) Legal Compliance. Evidence, in form and substance satisfactory
to Lender and Lender's counsel, confirming that the Improvements on the
Property and the use thereof are in full compliance with the applicable zoning,
subdivision, environmental protection, toxic waste, asbestos and all other
applicable federal, state or local laws and ordinances, and all rules,
regulations and requirements of any and all governmental or quasi-governmental
authorities having jurisdiction over the Property with respect to the
foregoing. The evidence shall include any and all certificates, licenses,
permits, approvals or consents therefor, including certificates of occupancy or
their legal equivalents permitting the use and occupancy of the Property for
the then present use and as intended by this Commitment, a violations search of
all applicable municipal agencies and departments and, in addition, if required
by Lender's counsel an opinion of Borrower's counsel or architect as to the
foregoing. Such evidence shall be based on the ownership of the Property
without reference to easements or other interests in real property. If Lender
determines that the Property is not in compliance with applicable access laws,
Lender may 


                                     16 -
<PAGE>   17

impose additional conditions, require monetary reserves, change the Loan Amount
or decline to make the Loan.

            (i) Leases. Leases and related documentation satisfactory to Lender
in all respects. If the Leases shall be written on a standard form of lease,
Borrower shall, prior to the closing of the Loan, submit such standard forms of
residential and commercial leases to Lender for Lender's approval. True and
complete copies of all existing Leases, and any amendments or modifications
thereto, and all Leases executed between the date of execution of this
Commitment and the closing of the Loan shall be delivered to Lender. If the
Property is used for multifamily housing, Borrower shall deliver and certify to
Lender a rent roll as set forth in Subsection (m) below in lieu of copies of
all Leases. Notwithstanding the foregoing, Lender reserves the right to receive
and approve any and all Leases affecting the Property.

            (j) Service Contracts. Any and all management, operating and/or
service agreements covering the Property. Such agreements shall be satisfactory
in form and substance to Lender and shall be in full force and effect and free
from default by either party on the date of closing. All such agreements shall
be assigned to Lender. Lender, at its option, may require the parties to any
such agreement to enter into an agreement with Lender which shall provide as
follows:

                (i)   copies of all notices given or received under any such
                      agreement shall he sent to Lender:

                (ii)  Lender shall have the right but not the obligation to
                      perform any term, condition or agreement of Borrower 
                      under any such agreement and to cure any default of
                      Borrower under any such agreement within specified 
                      additional time periods: and

                (iii) such other provisions as Lender may require.

              (k) Financial Statements. Certified financial statements of
Borrower, each principal of Borrower and each of the Guarantors and the
Indemnitor(s) for the prior fiscal year prepared and certified by a nationally
recognized firm of certified public accountants, which financial statements
shall be in form and substance acceptable to Lender. If audited financial
statements are not available for a Borrower, Guarantor or Indemnitor, then
Borrower, Guarantor or Indemnitor, as applicable, shall furnish financial
statements acceptable to Lender including a statement by such party's
accountant, managing general partner, managing member or chief financial
officer, certified by the managing general partner, managing member or the
chief financial officer, whichever the case may be, describing the basis of the
presentation and certifying the financial statement as being true and correct.
Borrower, Guarantor and the Indemnitor(s) shall also deliver to Lender federal
and state income tax returns for the last two (2) calendar years prepared by an
independent certified public accountant, satisfactory to Lender. At closing,
Borrower, each principal, managing member and general partner of Borrower, each
Guarantor and each Indemnitor shall certify to Lender that there has been no
material adverse change since the audit and certification of the most recent
financial statement delivered to Lender.

                                     17 -
<PAGE>   18

              (1) Insurance. Insurance policies or certificates satisfactory to
Lender as to amounts, types of coverage and the companies by whom such policies
are underwritten.

                    (i) Policies of insurance issued by carriers and containing
               terms satisfactory to Lender in its sole discretion shall be
               delivered to Lender in accordance with the following
               requirements:

                         (A) Property Insurance. Insurance with respect to the
                    Improvements and building equipment insuring against any
                    peril now or hereafter included within the classification
                    "All Risks of Physical Loss" in amounts at all times
                    sufficient to prevent Lender from becoming a co-insurer
                    within the terms of the applicable policies and under
                    applicable law, but in any event such insurance shall be
                    maintained in an amount which, after application of
                    deductible, shall be equal to the full insurable value of
                    the Improvements and building equipment, the term "full
                    insurable value" to mean the actual replacement cost of the
                    Improvements and building equipment (without taking into
                    account any depreciation, and exclusive of excavations,
                    footings and foundations, landscaping and paving)
                    determined annually by an insurer, a recognized independent
                    insurance broker or an independent appraiser selected and
                    paid by Borrower and in no event less than the coverage
                    required pursuant to the terms of any Lease:

                         (B) Liability Insurance. Comprehensive general
                    liability insurance, including bodily injury, death and
                    property damage liability, insurance against any and all
                    claims, including all legal liability to the extent
                    insurable and imposed upon Lender and all court costs and
                    attorneys' fees and expenses, arising out of or connected
                    with the possession, use, leasing, operation, maintenance
                    or condition of the Property in such amounts as are
                    generally available at commercially reasonable premiums and
                    are generally required by institutional lenders for
                    properties comparable to the Property but in any event for
                    a combined single limit of at least $6,000,000 ;

                         (C) Workers' Compensation Insurance. Statutory
                    workers' compensation insurance with respect to any work on
                    or about the Property;

                         (D) Business Interruption Insurance. Business
                    interruption and/or loss of "rental income" insurance in an
                    amount sufficient to avoid any co-insurance penalty and to
                    provide 


                                     18 -
<PAGE>   19

                    proceeds which will cover a period of not less than one (1)
                    year from the date of casualty or loss, the term "rental
                    income" to mean the sum of (A) the total then ascertainable
                    Rents payable under the Leases and (B) the total
                    ascertainable amount of all other amounts to be received by
                    Borrower from third parties which are the legal obligation
                    of the tenants, reduced to the extent such amounts would
                    not be received because of operating expenses not incurred
                    during a period of non-occupancy of that portion of the
                    Property then not being occupied:

                         (E) Boiler and Machinery Insurance. Broad form boiler
                    and machinery insurance (without exclusion for explosion)
                    covering all boilers or other pressure vessels, machinery,
                    and equipment located in, on or about the Property and
                    insurance against loss of occupancy or use arising from any
                    breakdown in such amounts as are generally required by
                    institutional lenders for properties comparable to the
                    Property;

                         (F) Flood Insurance. If required by Lender, flood
                    insurance in an amount at least equal to the lesser of (A)
                    the principal balance of the Note, or (B) the maximum limit
                    of coverage available for the Property under the National
                    Flood Insurance Act of 1968, The Flood Disaster Protection
                    Act of 1973 or the National Flood Insurance Reform Act of
                    1994, as each may be amended;

                         (G) Builder's Risk Insurance. At all times during
                    which structural construction, repairs or alterations are
                    being made with respect to the Improvements (A) owner's
                    contingent or protective liability insurance covering
                    claims not covered by or under the terms or provisions of
                    the above mentioned commercial general liability insurance
                    policy; and (B) the insurance provided for in Subsection
                    6(1)(i)(A) written in a so-called builder's risk completed
                    value form (1) on a non-reporting basis, (2) against all
                    risks insured against pursuant to Subsection 6(1)(i)(A),
                    (3) including permission to occupy the Property, and (4)
                    with an agreed amount endorsement waiving co-insurance
                    provisions; and

                         (H) Other Insurance. Such other insurance with respect
                    to the Property against loss or damage of the kinds from
                    time to time customarily insured against and in such
                    amounts as are required by institutional lenders for
                    properties comparable to the Property.

                             (i) All insurance provided for in herein shall be
                    obtained from a similar or successor service) (each such
                    insurer 



                                     19 -
<PAGE>   20

                    shall be referred to below as a "Qualified Insurer"). All
                    insurers providing insurance required by this Commitment
                    shall be authorized to issue insurance in the state in
                    which the Property is located. The Policy referred to in
                    Subsection 6(1)(i)(B) above shall name Lender as an
                    additional named insured and the Policies referred to in
                    Subsection 6(1)(i)(A), (D), (E), (F) and (G), and as
                    applicable (H), above shall provide that all proceeds be
                    payable to Lender. The Policies referred to in Subsections
                    6(1)(i)(A), (E), (F) and (G) shall also contain: (i) a
                    standard "non-contributory mortgagee" endorsement or its
                    equivalent relating, inter alia, to recovery by Lender
                    notwithstanding the negligent or willful acts or omission
                    of Lender; (ii) to the extent available at commercially
                    reasonable rates, a waiver of subrogation endorsement as to
                    Lender; and (iii) an endorsement providing for a deductible
                    per loss of an amount not more than that which is
                    customarily maintained by prudent owners of similar
                    properties in the general vicinity of the Property, but in
                    no event in excess of $10,000. The Policy referred to in
                    Subsection 6(1)(i)(A) above shall provide coverage for
                    contingent liability from Operation of Building Laws,
                    Demolition Costs and Increased Cost of Construction
                    Endorsements together with an "Ordinance or Law Coverage"
                    or "Enforcement" endorsement if any of the Improvements or
                    the use of the Property shall at any time constitute legal
                    non-conforming structures or uses. All Policies shall
                    contain (i) a provision that such Policies shall not be
                    canceled or terminated, nor shall they expire, without at
                    least thirty (30) days' prior written notice to Lender in
                    each instance; and (ii) include effective waivers by the
                    insurer of all claims for Insurance Premiums (defined
                    below) against any loss payees, additional insureds and
                    named insureds (other than Borrower). Certificates of
                    insurance with respect to all renewal and replacement
                    Policies shall be delivered to Lender not less than ten
                    (10) days prior to the expiration date of any of the
                    Policies required to be maintained hereunder, which
                    certificates shall bear notations evidencing payment of
                    applicable premiums (the "Insurance Premiums"). Originals
                    or certificates of such replacement Policies shall be
                    delivered to Lender promptly after Borrower's receipt
                    thereof but in any case within thirty (30) days after the
                    effective date thereof. If Borrower fails to maintain and
                    deliver to Lender the original Policies or certificates of
                    insurance required by this Security Instrument, upon ten
                    (10) days' prior notice to Borrower, Lender may procure
                    such insurance at Borrower's sole cost and expense.

                                   (ii) Borrower shall comply with all
                    insurance requirements and shall not bring or keep or
                    permit to be brought or



                                     20 -
<PAGE>   21

                    kept any article upon any of the Property or cause or
                    permit any condition to exist thereon which would be
                    prohibited by an insurance requirement, or would invalidate
                    the insurance coverage required hereunder to be maintained
                    by Borrower on or with respect to any part of the Property
                    pursuant to this Subsection 6(1).

                  (m) Rent Roll and Operating Statement. A recent operating
statement and a current rent roll listing each and every Lease, identifying the
leased premises, names of all tenants, square footage or other identification
of space leased, monthly rental and all other charges payable under the Lease,
date to which paid, term of Lease, date of occupancy, date of expiration, rent
arrears, amounts taken in settlement of outstanding arrears, collections of
rent for more than one (1) month in advance, any and every special provision,
concession or inducement granted to tenants and such other information as is
reasonably requested by Lender. Borrower shall sign. date, and certify the
operating statement and the rent roll as true and accurate. For multifamily
properties, the rent roll shall indicate which units are governed by rent
regulations, and Borrower shall certify that the rents do not exceed the legal
rent permitted to be collected under the applicable rent regulations.

                  (n) Estoppel Letters. The estoppel letters described in the
Section of the Commitment entitled ESTOPPEL LETTERS, if any. The estoppel
letters delivered to Lender shall provide, among other things, that:

                     (i)    the Lease constitutes the entire agreement between
                            the landlord and the tenant;

                     (ii)   the Lease has not been modified or amended, except
                            as specifically set forth in the estoppel letter;

                     (iii)  the Lease is in full force and effect and the term
                            is as per the Lease;

                     (iv)   the premises demised under the Lease have been
                            completed and the tenant has taken possession of
                            the same on a rent-paying basis;

                     (v)    neither the tenant nor the landlord under the Lease
                            is in default under any of the terms, covenants or
                            provisions of the Lease and the tenant knows of no
                            event which, but for the passage of time or the
                            giving of notice, or both, would constitute an
                            event of default under the Lease by tenant or the
                            landlord thereunder;

                     (vi)   neither the tenant nor the landlord under the Lease
                            has commenced any action or given or received any
                            notice for the purpose of terminating the Lease;

                     (vii)  all rents, additional rents and other sums due and
                            payable under the Lease have been paid in full and
                            no rents, additional rents or other



                                     21 -
<PAGE>   22

                            sums payable under the Lease have been paid for
                            more than one (1) month in advance of the due dates
                            thereof;

                     (viii) there are no offsets or defenses to the payment of
                            the rents, additional rents, or other sums payable
                            under the Lease;

                     (ix)   the tenant has no option or right of refusal to
                            purchase any portion of the Property; and

                     (x)    the tenant has deposited the security deposit set
                            forth in the Lease with landlord.

                     To the extent that estoppel letters are not delivered for
certain Tenants, Lender may, in its sole discretion, accept an estoppel letter
from Borrower with respect to such tenant's occupancy at the Property certified
by Borrower as being true and correct.

                  (o) U.C.C. Searches. U.C.C. Searches against such parties as
Lender may require showing that the Property to the extent appropriate is owned
by Borrower free from any liens and encumbrances.

                  (p) Environmental Site Assessment. The Environmental Site
Assessment described in the Section of the Commitment entitled APPRAISAL,
ENVIRONMENTAL SITE ASSESSMENT AND BUILDING CONDITION REPORTS. Such
environmental site assessment shall include an analysis with respect to the
following environmental conditions at the Property, which shall be prepared by
independent qualified environmental professionals selected and engaged by
Lender:

                     (i)    a Phase I environmental site assessment assessing
                            the presence of environmental contaminants, PCBs or
                            storage tanks at the Property conducted in
                            accordance with ASTM Standard E 1527-93, or any
                            successor thereto published by ASTM;

                     (ii)   an asbestos survey of the Property which shall
                            include random sampling of materials and air
                            quality testing;

                     (iii)  if the Property is used for residential housing, an
                            assessment of the presence of lead based paint,
                            lead in water and radon in the Improvements; and

                     (iv)   such further site assessments as Lender may require
                            due to the results obtained in (i), (ii) or (iii)
                            above.

         Borrower shall obtain permission for such environmental professional
to enter upon the Property for purposes of conducting such environmental
assessment. At least twelve Business Days prior to the closing of the Loan, the
environmental professional shall telephone Lender's



                                     22 -
<PAGE>   23

environmental technical staff to provide an oral report, prior to submitting
the written Environmental Report.

         The Environmental Report shall be accompanied by Lender's standard
Letter of Understanding Regarding Environmental Assessment of Property
providing that the environmental assessment and the Environmental Report meet
Lender's requirements and that Lender and its successors and assigns are
entitled to rely on such environmental assessment and such Environmental
Report.

         Borrower acknowledges and agrees that, based on any information in
such Environmental Report or any uncertainties raised thereby, Lender reserves
the absolute right, in its sole and exclusive discretion, to decline to fund
the Loan, to impose additional conditions that must be met prior to or after
the closing of the Loan (including but not limited to requiring additional
investigation into environmental conditions in connection with the Property,
testing and sampling of soil, water, air, building materials, or other
substances or materials), and/or to change any terms and conditions of the
Loan, including but not limited to the principal amount thereof, the interest
rate, representations and warranties, covenants, guaranties, indemnities,
and/or other terms and conditions of the Loan. If Lender declines to fund the
Loan, the Commitment Fee, the Origination Fee, and the Processing Deposit paid
by Borrower shall be applied by Lender in accordance with the terms of this
Commitment.

         (q) Building Condition Reports. An engineer's building condition
report in form and substance satisfactory to Lender, prepared by a consulting
engineer selected and engaged by Lender, and any additional or supplemental
reports that may be required by Lender. The reports shall evaluate the physical
condition of the Property, identifying conditions requiring immediate or near
term attention and estimate the approximate cost of remediation (the "Building
Condition Report"). A remediation program and budget satisfactory to Lender and
Lender's consulting engineer must be agreed upon with Borrower prior to
closing. All fees and expenses in connection with the Building Condition Report
shall be paid by Borrower.

         (r) Property Matters. Evidence satisfactory to Lender of the
following:

              (i)    that the Property is served by all utilities required for
                     the current or contemplated use thereof. All utility
                     service is provided by public utilities and the Property
                     has accepted or is equipped to accept such utility
                     service;

              (ii)   that all public roads and streets necessary for service of
                     and access to the Property for the current or contemplated
                     use thereof have been completed, are serviceable and
                     all-weather and are physically and legally open for use by
                     the public; and

              (iii)  that the Property is served by public water and sewer
                     systems.

         (s)      Termite Inspection Report. [FOR MULTIFAMILY PROPERTIES ONLY] 
A termite

                                     23 -
<PAGE>   24


inspection report of the Property in form and substance satisfactory to Lender.

         7. SECURITY INSTRUMENT PROVISIONS. The Security Instrument shall
contain, among other things, the following provisions:

            (a) Tax Escrow. Lender shall require Borrower to deposit monthly in
escrow, without interest, 1/12th of the annual real estate taxes, water and
sewer charges and assessments, as estimated by Lender. An initial escrow
deposit with respect to the foregoing taxes, charges and assessments will be
collected from Borrower at closing in order to establish an escrow to enable
Lender to make such payments to the appropriate taxing authority when due.

            (b) Insurance Escrow. Lender shall require Borrower to deposit
monthly in escrow, without interest, 1/12th of the annual fire and other hazard
insurance premiums, as estimated by Lender. An initial escrow deposit for the
foregoing insurance premiums will be collected from Borrower at closing to
establish an escrow to enable Lender to make such payments of premiums to the
appropriate insurance company when due

            (c) Late Payment. In the event any payment is not made prior to the
fifth (5th) day after its due date, a late charge of five percent (5%) of the 
total payment due will be charged for the late payment.

            (d) Due on Sale/Encumbrance. Any sale, assignment, encumbrance, 
including, without limitation, subordinate financing or other transfer of any
portion of the Property, and any sale, transfer or hypothecation of any
interest in Borrower, or any partner, member or shareholder of Borrower without
Lender's prior written consent, shall be a default under the Security
Instrument. Lender may condition the consent required upon (i) the modification
of the Security Instrument, (ii) the assumption of the Security Instrument and
the other Loan Documents as modified, by the proposed transferee, (iii) the
payment of a transfer fee by Borrower, (iv) the payment by Borrower of all
Lender's out-of-pocket expenses, including, without limitation, all of Lender's
attorneys' fees, (v) the approval by a Rating Agency of the proposed
transferee, (vi) the proposed transferee's continued compliance with the single
purpose entity requirements set forth in Subsection (p) below and (vii) such
other conditions as Lender may reasonably require at the time such consent is
sought. The fee referred to in (iv) above shall be payable by Borrower whether
or not Lender consents to the transfer.

            (e) Default Rate. Borrower will pay, from the date an event of
default occurs under the Security Instrument, the Note or any of the other Loan
Documents (an "Event of Default") through the earlier of the date upon which
the Event of Default is cured or the date upon which the Loan is paid in full,
interest on the unpaid principal balance of the Note at a per annum rate equal
to the lesser of (a) five percent (5%) plus the Applicable Rate and (b) the
maximum interest rate which Borrower may by law pay or Lender may charge and
collect (the "Default Rate").

            (f) Security Deposits. Upon the occurrence of an Event of
Default, to the extent permitted by law, Borrower will transfer to Lender all
security deposit accounts (the 



                                     24 -
<PAGE>   25

"Security Deposits") with respect to Leases relating to the Property, which
will be held by Lender in accordance with the terms of each respective Lease.
In the event Lender is not permitted by law to hold the Security Deposits,
Borrower shall deposit the Security Deposits into an account with a federally
insured institution as approved by Lender. To the extent required by law,
Lender shall hold the Security Deposits in an interest bearing account selected
by Lender in its sole discretion.

            (g) Default Prepayment. If a Default Prepayment (defined below)
occurs, Borrower shall pay to Lender the entire principal amount of the Loan
and all accrued interest thereon. including. without limitation, the following
amounts:

                  (i)   if the Default Prepayment occurs prior to the time when
                        prepayment of the principal balance of the Loan is
                        permitted, an amount equal to the sum of (A) the
                        present value of the interest payments which would have
                        accrued on the principal balance of the Loan
                        (outstanding as of the date of such Default Prepayment)
                        at the Applicable Rate from the date of such Default
                        Prepayment to the first date prepayment is permitted
                        pursuant to the Commitment discounted at a rate equal
                        to the Treasury Rate except that such Treasury Rate
                        shall be based on the U. S. Treasury constant maturity
                        most nearly approximating the date upon which
                        prepayment is first permitted pursuant to the
                        Commitment, and (B) the Prepayment Consideration
                        calculated as of the first date prepayment is permitted
                        pursuant to the Commitment; and

                  (ii)  if the Default Prepayment occurs at a time when
                        prepayment of the principal balance of the Loan is
                        permitted, the Prepayment Consideration.

For purposes of the Commitment, the term "Default Prepayment" shall mean a
prepayment of the principal amount of the Loan made after the occurrence of any
Event of Default or an acceleration of the Maturity Date under any
circumstances, including, without limitation, a prepayment occurring in
connection with reinstatement of the Security Instrument provided by statute
under foreclosure proceedings or exercise of a power of sale, any statutory
right of redemption exercised by Borrower or any other party having a statutory
right to redeem or prevent foreclosure. any sale in foreclosure or under
exercise of a power of sale or otherwise.

            (h) Leases.

                  (i)   Borrower may enter into a proposed Lease (including the
                        renewal or extension of an existing Lease ("a Renewal
                        Lease")) without the prior written consent of Lender,
                        provided such proposed Lease or Renewal Lease (A)
                        provides for rental rates and terms comparable to
                        existing local market rates and terms (taking into
                        account the type and quality of the tenant) as of the
                        date such Lease is executed by Borrower (unless, in the
                        case of a Renewal Lease, the rent 


                                     25 -
<PAGE>   26

                        payable during such renewal, or a formula or other
                        method to compute such rent, is provided for in the
                        original Lease), (B) is an arms-length transaction with
                        a bona fide, independent third party tenant, (C) does
                        not have a materially adverse effect on the value of
                        the Property taken as a whole, (D) is subject and
                        subordinate to the Security Instrument and the lessee
                        thereunder agrees to attorn to Lender, and (E) is
                        written on the standard form of lease approved by
                        Lender. All proposed Leases which do not satisfy the
                        requirements set forth in this Commitment shall be
                        subject to the prior approval of Lender and its
                        counsel, at Borrower's expense. Borrower shall promptly
                        deliver to Lender copies of all Leases which are
                        entered into pursuant to this Subsection together with
                        Borrower's certification that it has satisfied all of
                        the conditions of this Subsection.

                  (ii)  Borrower (A) shall observe and perform all the
                        obligations imposed upon the lessor under the Leases
                        and shall not do or permit to be done anything to
                        impair the value of any of the Leases as security for
                        the Debt; (B) upon request, shall promptly send copies
                        to Lender of all notices of default which Borrower
                        shall send or receive thereunder; (C) shall enforce all
                        of the material terms, covenants and conditions
                        contained in the Leases upon the part of the tenant
                        thereunder to be observed or performed, (D) shall not
                        collect any of the Rents more than one (1) month in
                        advance (except security deposits shall not be deemed
                        Rents collected in advance); (E) shall not execute any
                        other assignment of the lessor's interest in any of the
                        Leases or the Rents; and (F) shall not consent to any
                        assignment of or subletting under any Leases not in
                        accordance with their terms, without the prior written
                        consent of Lender.

                  (iii) Borrower may, without the consent of Lender, amend,
                        modify or waive the provisions of any Lease or
                        terminate, reduce rents under, accept a surrender of
                        space under, or shorten the term of, any Lease
                        (including any guaranty, letter of credit or other
                        credit support with respect thereto) provided that such
                        action (taking into account, in the case of a
                        termination, reduction in rent, surrender of space or
                        shortening of term, the planned alternative use of the
                        affected space) does not have a materially adverse
                        effect on the value of the Property taken as a whole,
                        and provided that such Lease, as amended, modified or
                        waived, is otherwise in compliance with the
                        requirements of this Security Instrument and any
                        subordinate agreement binding upon Lender with respect
                        to such Lease. A termination of a Lease with a tenant
                        who is in default beyond applicable notice and grace
                        periods shall not be considered



                                     26 -
<PAGE>   27

                        an action which has a materially adverse effect on the
                        value of the Property taken as a whole. Any amendment,
                        modification, waiver, termination, rent reduction,
                        space surrender or term shortening which does not
                        satisfy the requirements set forth in this Subsection
                        shall be subject to the prior approval of Lender and
                        its counsel, at Borrower's expense. Borrower shall
                        promptly deliver to Lender copies of amendments,
                        modifications and waivers which are entered into
                        pursuant to this Subsection together with Borrower's
                        certification that it has satisfied all of the
                        conditions of this Subsection.

                  (iv)  Notwithstanding anything contained herein to the
                        contrary, Borrower shall not, without the prior written
                        consent of Lender, enter into, renew, extend, amend,
                        modify, waive any provisions of, terminate, reduce
                        rents under, accept a surrender of space under, or
                        shorten the term of, any Major Lease. The term "Major
                        Lease" shall mean any lease of space more than 50,000
                        sf, including the current lease at closing to
                        Plasti-Line, Inc..

                        (i)   Estoppel Certificates. At Lender's request,
                              Borrower shall deliver, from time to time,
                              estoppel certificates in form and substance
                              satisfactory to Lender from Borrower and all
                              commercial tenants under then existing Leases
                              which Lender in its discretion designates.

                        (j)   Right of Redemption. If the statutes of the
                              jurisdiction in which the Property is located
                              provide for a right of redemption but permit
                              Borrower to waive that right, such provisions
                              shall be incorporated in the Security Instrument.
                              All parties necessary to join in the Security
                              Instrument or other Loan Documents to release any
                              marital interest(s) in the Property shall do so.

                        (k)   Financial Statements.


            (A) Borrower, Indemnitor(s) and Guarantors, if any, shall keep
adequate books and records of account in accordance with generally accepted
accounting principles ("GAAP"), or in accordance with other methods acceptable
to Lender, consistently applied and furnish to Lender: (i) monthly certified
rent rolls signed and dated by Borrower, detailing the names of all tenants of
the Improvements, the portion of Improvements occupied by each tenant, the base
rent and any other charges payable under each Lease and the term of each Lease,
including the expiration date, the extent to which any tenant is in default
under any Lease, and any other information as is reasonably required by Lender,
within twenty (20) days after the end of each calendar month; (ii) quarterly
operating statements of the Property, prepared and certified by Borrower in the
form required by Lender, detailing the revenues received, the 



                                     27 -
<PAGE>   28

expenses incurred and the net operating income before and after debt service
(principal and interest) and major capital improvements for that quarter and
containing appropriate year to date information, within thirty (30) days after
the end of each fiscal quarter; (iii) an annual operating statement of the
Property detailing the total revenues received, total expenses incurred, total
cost of all capital improvements, total debt service and total cash flow, to be
prepared and certified by Borrower in the form required by Lender, or if
required by Lender, an audited annual operating statement prepared and
certified by an independent certified public accountant acceptable to Lender,
within sixty (60) days after the close of each fiscal year of Borrower; (iv) an
annual balance sheet and profit and loss statement of Borrower, any Guarantors
and any Indemnitor(s) in the form required by Lender, prepared and certified by
the respective Borrower, Guarantors and/or Indemnitor(s), or if required by
Lender, audited financial statements prepared by an independent certified
public accountant acceptable to Lender, within sixty (60) days after the close
of each fiscal year of Borrower, Guarantors and Indemnitor(s), as the case may
be; and (v) an annual operating budget presented on a monthly basis consistent
with the annual operating statement described above for the Property, including
cash flow projections for the upcoming year, and all proposed capital
replacements and improvements at least fifteen (15) days prior to the start of
each fiscal year

            (B) Upon request from Lender, Borrower, any Guarantor and any
Indemnitor shall furnish in a timely manner to Lender: (i) a property
management report for the Property, showing the number of inquiries made and/or
rental applications received from tenants or prospective tenants and deposits
received from tenants and any other information requested by Lender, in
reasonable detail and certified by Borrower (or an officer, general partner,
member or principal of Borrower if Borrower is not an individual) under penalty
of perjury to be true and complete, but no more frequently than quarterly; and
(ii) an accounting of all security deposits held in connection with any Lease
of any part of the Property, including the name and identification number of
the accounts in which such security deposits are held, the name and address of
the financial institutions in which such security deposits are held and the
name of the person to contact at such financial institution, along with any
authority or release necessary for Lender to obtain information regarding such
accounts directly from such financial institutions.

            (C) Borrower, any Guarantor and any Indemnitor shall furnish Lender
with such other additional financial or management information (including State
and Federal tax returns) as may, from time to time, be reasonably required by
Lender in form and substance satisfactory to Lender.

            (D) Borrower, any Guarantor and any Indemnitor shall furnish to
Lender and its agents convenient facilities for the examination and audit of
any such books and records.

      (1) Environmental Matters. Borrower shall represent, warrant and covenant
with respect to the items set forth in Subsections 9(a)-(c) of these General
Conditions and shall additionally represent, warrant and covenant that:



                                     28 -
<PAGE>   29

                        (i)   there are no hazardous or toxic substances in, on
                              or under the Property, except those that are in
                              compliance with applicable federal, state and
                              local environmental laws;

                        (ii)  there are no environmental permits required for
                              current or anticipated uses of the Property; and

                        (iii) Borrower shall, at its cost and expense, comply
                              with all written requests of Lender to effectuate
                              remediation of any condition in, on, under or
                              from the Property or any directive from any
                              governmental authority.

      (m)   Indemnification. Borrower and Indemnitor(s), if any, shall indemnify
Lender for all costs incurred by Lender in connection with the removal of
hazardous wastes from the Property, regardless of whether Borrower caused the
presence of such hazardous substance; and shall indemnify Lender against any
loss, cost, damage or expense that Lender may incur, directly or indirectly, as
a result of or in connection with the assertion against Lender of any claim
relating to the presence or removal of any hazardous substance on the Property.
The Security Instrument shall also contain an indemnity from Borrower with
respect to its obligations under certain provisions of ERISA (defined below).
In addition, Borrower shall indemnify Lender against any loss, costs, damage,
or expense that Lender may incur arising out of the following: (i) its
ownership of the Security Instrument or the Property; (ii) the Loan Documents
or any enforcement action taken by Lender in connection therewith; (iii) any
accident or injury occurring on the Property; (iv) any claims asserted against
Lender by reason of its alleged obligations under any Lease; (v) the payment of
any brokerage commission to anyone in connection with funding the Loan; or (vi)
any misrepresentation made by Borrower to Lender in the Security Instrument or
the other Loan Documents. The indemnifications contained in the Security
Instrument with respect to the presence of hazardous substances at the Property
and Borrower's obligations with respect to ERISA shall survive the
satisfaction, termination or assignment of the Security Instrument, the Note
and the other Loan Documents.

      (n)   Limitations on Exculpation.

            (i)   The exculpation provided for in Article F of this Commitment
                  shall not: (A) constitute a waiver, release or impairment of
                  any obligation evidenced or secured by the Note or the
                  Security Instrument; (B) impair the right of Lender to name
                  Borrower as a party defendant in any action or suit for
                  judicial foreclosure and sale under the Security Instrument;
                  (C) affect the validity or enforceability of any indemnity,
                  guaranty, master Lease or similar instrument made in
                  connection with the Note or the Security Instrument,
                  including without limitation, the Environmental Indemnity
                  Agreement; (D) impair the right of Lender to obtain the
                  appointment of a receiver; (E) impair the enforcement of the
                  Assignment of Leases and Rents; or (F) impair the right of
                  Lender to



                                     29 -
<PAGE>   30

                  enforce Borrower's obligations and liabilities under certain
                  indemnities relating to (1) certain taxes relating to the
                  making and/or recording of the Security Instrument or the
                  Note, (2) the Employee Retirement Income Security Act of
                  1974, as amended("ERISA") or (3) certain asbestos, toxic
                  waste or other hazardous substances affecting the Property,
                  including without limitation, the Environmental Indemnity
                  Agreement.

            (ii)  Notwithstanding the provisions of this Subsection (i) to the
                  contrary, Borrower shall be personally liable to Lender for
                  the losses it incurs due to: (i) fraud or intentional
                  misrepresentation by Borrower or any other person or entity
                  in connection with the execution and the delivery of this
                  Note, the Security Instrument or the Other Security Documents
                  or any documents or certificate now or at any time during the
                  term of the Loan evidenced by the Note; (ii) Borrower's
                  misapplication or misappropriation of Rents received by
                  Borrower after the occurrence of and during the continuance
                  of an Event of Default; (iii) Borrower's misapplication or
                  misappropriation of tenant security deposits or Rents
                  collected in advance; (iv) the misapplication or the
                  misappropriation of insurance proceeds or condemnation
                  awards; (v) personal property taken from the Property by or
                  on behalf of Borrower and not replaced with personal property
                  of the same utility and of the same or greater value; (vi)
                  any act of arson by Borrower; or (vii) any fees or
                  commissions paid by Borrower after the occurrence of and
                  during the continuance of an Event of Default to any
                  principal, affiliate, member or general partner of Borrower
                  or Guarantor in violation of the terms of the Note, the
                  Security Instrument or the Other Security Documents.

            (iii) Notwithstanding the foregoing, the agreement of Lender not to
                  pursue recourse liability as set forth in subsection (i)
                  above SHALL BECOME NULL AND VOID and shall be of no further
                  force and effect in the event of a sale, transfer or
                  encumbrance by Borrower without Lender's prior consent or if
                  the Property or any part thereof shall become an asset in (i)
                  a voluntary bankruptcy or insolvency proceeding, or (ii) an
                  involuntary bankruptcy or insolvency proceeding (other than
                  one filed by Lender) which is not dismissed within ninety
                  (90) days of filing.

      (o) Representations and Warranties.

                  (i)   Borrower shall make representations and warranties
                        including, without limitation, the following:



                                     30 -
<PAGE>   31

                        (A)   that Borrower has good title to the Property and
                              the Property is free and clear of all liens,
                              encumbrances, servitudes and easements, recorded
                              or unrecorded except as set forth in the
                              marked-up commitment for title insurance to be
                              delivered and approved by Lender;

                        (B)   that all fixtures and articles of personally
                              attached to the Property or used or usable in
                              connection with the operation of the Property are
                              owned by Borrower and not subject to any
                              conditional bills of sale, chattel mortgages or
                              any other liens except as approved by Lender;

                        (C)   that no petition in bankruptcy has ever been
                              filed by or against Borrower, Guarantor,
                              Indemnitor or any related entity, or any
                              principal thereof, in the last seven (7) years,
                              and neither Borrower, Guarantor, Indemnitor nor
                              any related entity, or any principal thereof, in
                              the last seven (7) years has ever made any
                              assignment for the benefit of creditors or taken
                              advantage of any insolvency act or any act for
                              the benefit of debtors;

                        (D)   that the Property complies with all applicable
                              federal, state and local laws, ordinances, rules
                              and regulations including, without limitation,
                              building codes, zoning ordinances, land use and
                              environmental laws, access laws, rules,
                              regulations, orders and requirements;

                        (E)   that a true and complete rent roll has been
                              delivered;

                        (F)   that all of such Leases are arms-length
                              agreements with bona fide, independent third
                              parties, there are no prior assignments of any
                              Lease or any portion of Rents, additional Rents,
                              charges, issues or profits due and payable or to
                              become due and payable thereunder which are
                              outstanding and have priority to the Assignment
                              of Leases and Rents, the Leases have not been
                              modified or amended except as specifically
                              stated, each Lease is in full force and effect,
                              each Lease is subordinate in lien and payment to
                              the Security Instrument, no party under the Lease
                              is in default, all Rents due have been paid in
                              full and



                                     31 -
<PAGE>   32

                              no Rent has been paid more than one month in
                              advance, no tenant under any Lease has an option 
                              to purchase the Property or any portion thereof
                              and there are no defenses or offsets against the 
                              enforcement of any Lease;

                        (G)   that there is no litigation, pending or
                              threatened, against Borrower, any Guarantor or
                              any Indemnitor of the Loan;

                        (H)   that any and all construction work, alterations
                              and repairs with respect to the Property have
                              been paid for in full and no notice of any
                              mechanics' or materialmen's liens or of any
                              claims of right to any such liens have been
                              received;

                        (I)   that all financial data and documentation
                              furnished on behalf of Borrower is true, complete
                              and correct as of the date of the closing of the
                              Loan;

                        (J)   that Borrower has not defaulted under its
                              obligations with respect to any other outstanding
                              indebtedness;

                        (K)   that the Property is assessed for real estate tax
                              purposes as one or more wholly independent tax
                              lot or lots, separate from any adjoining land or
                              improvements not constituting a part of such lot
                              or lots, and no other land or improvements is
                              assessed and taxed together with the Property or
                              any portion thereof;

                        (L)   that the Loan is solely for the business purpose
                              of Borrower, and is not for personal, family,
                              household, or agricultural purposes; and

                        (M)   that the relationship between Borrower and Lender
                              is solely that of debtor and creditor, and Lender
                              has no fiduciary or other special relationship
                              with Borrower, and no term or condition of this
                              Commitment, the Security Instrument, the Note or
                              the other Loan Documents shall be construed so as
                              to deem the relationship of Borrower and Lender
                              to be other than that of debtor and creditor.


                                     32 -
<PAGE>   33


                                  (ii)  Borrower shall represent and warrant in
                                        the Security Instrument with respect to
                                        its compliance with certain ERISA 
                                        provisions.

      (p) Special Covenants. Borrower shall covenant and agree that it has not
and shall not:

            (i)    engage in any business or activity other than the ownership,
                   operation and maintenance of the Property, and activities
                   incidental thereto;

            (ii)   acquire or own any material asset other than (i) the
                   Property, and (ii) such incidental personal property as may
                   be necessary for the operation of the Property;

            (iii)  merge into or consolidate with any person or entity or
                   dissolve, terminate or liquidate in whole or in part,
                   transfer or otherwise dispose of all or substantially all of
                   its assets or change its legal structure, without in each
                   case Lender's consent;

            (iv)   fail to preserve its existence as an entity duly organized,
                   validly existing and in good standing (if applicable) under
                   the laws of the jurisdiction of its organization or
                   formation, and qualification to do business in the state
                   where the Property is located, if applicable, or without the
                   prior written consent of Lender, amend, modify, terminate or
                   fail to comply with the provisions of Borrower's Partnership
                   Agreement, Articles or Certificate of Incorporation, Articles
                   of Organization or similar organizational documents, as the
                   case may be;

            (v)    own any subsidiary or make any investment in, any person or
                   entity without the consent of Lender;

            (vi)   commingle its assets with the assets of any of its general
                   partners, members, affiliates, principals or of any other
                   person or entity;

            (vii)  incur any debt, secured or unsecured, direct or contingent
                   (including guaranteeing any obligation), other than the Loan,
                   except for trade payables in the ordinary course of its
                   business of owning and operating the Property provided that
                   such debt is not evidenced by a note and paid when due;

            (viii) become insolvent and fail to pay its debts and liabilities
                   from its assets as the same shall become due;



                                     33 -
<PAGE>   34

            (ix)  fail to maintain its records, books of account and bank
                  accounts separate and apart from those of the partners,
                  members, principals and affiliates of Borrower, the
                  affiliates of a partner, member or principal of Borrower and
                  any other person or entity;

            (x)   enter into any contract or agreement with any general
                  partner, member, principal or affiliate of Borrower,
                  Guarantor or Indemnitor, or any general partner, member,
                  principal or affiliate thereof, except upon terms and
                  conditions that are intrinsically fair and substantially
                  similar to those that would be available on an arms-length
                  basis with third parties other than any general partner,
                  member, principal or affiliate of Borrower, Guarantor or
                  Indemnitor, or any general partner, member, principal or
                  affiliate thereof;

            (xi)  seek the dissolution or winding up in whole, or in part, of
                  Borrower;

            (xii) fail to correct any known misunderstandings regarding the
                  separate identity of Borrower;

          (xiii)  hold itself out to be responsible for the debts of another
                  person;
  
            (xiv) make any loans or advances to any third party (including any
                  general partner, member, principal or affiliate of Borrower
                  or any general partner, member, principal or affiliate
                  thereof);

            (xv)  fail to file its own tax returns;

            (xvi) agree to, enter into or consummate any transaction which
                  would render Borrower unable to furnish any ERISA
                  certification required pursuant to the Security Instrument;

           (xvii) fail either to hold itself out to the public as a legal
                  entity separate and distinct from any other entity or person
                  or to conduct its business solely in its own name in order
                  not (i) to mislead others as to the identity with which such
                  other party is transacting business, or (ii) to suggest that
                  Borrower is responsible for the debts of any third party
                  (including any general partner, member, principal or
                  affiliate of Borrower or any general partner, member,
                  principal or affiliate thereof;

          (xviii) fail to maintain adequate capital for the normal
                  obligations reasonably foreseeable in a business of its size
                  and character and in light of its contemplated business
                  operations;



                                     34 -
<PAGE>   35

            (xix) file or consent to the filing of any petition, either
                  voluntary or involuntary, to take advantage of any applicable
                  insolvency, bankruptcy, liquidation or reorganization
                  statute, or make an assignment for the benefit of creditors;
                  [or]

            (xx)  share any common logo with or hold itself out as or be
                  considered as a department or division of (i) any general
                  partner, principal, member or affiliate of Borrower, (ii) any
                  affiliate of a general partner, principal or member of
                  Borrower, or (iii) any other person or entity.[; or]

         8. SECONDARY MARKET. Lender may, at any time, sell, transfer or assign
the Loan, the Loan Documents, and any or all servicing rights with respect to
the Loan, grant participations in the Loan or issue mortgage pass-through
certificates or other securities evidencing a beneficial interest in the Loan
in a rated or unrated public offering or private placement (the "Securities"),
and may forward to each purchaser, transferee, assignee, servicer, participant,
investor in such Securities, or any Rating Agency rating such Securities
(collectively, the "Investor"), or prospective Investor all documents and
information Lender has with respect to the Loan as Lender deems necessary or
desirable. Borrower, the Guarantors and Indemnitor(s), if any, shall furnish
and consent to Lender furnishing to such Investors or such prospective
Investors all information concerning the Loan, the Property, the Leases and the
financial condition of Borrower, any Guarantor, any Indemnitor, and the
Property in such form, substance and detail as Lender, such Investor or such
prospective Investor may request. Upon any such transfer, Borrower, the
Guarantors and the Indemnitor(s) shall provide an estoppel certificate to the
Investor or any prospective Investor in form and content satisfactory to
Lender, such Investor or such prospective Investor together with such other
documents as Lender may reasonably require.

         9. ENVIRONMENTAL REPRESENTATIONS. Borrower represents, warrants and
covenants as of the date of this Commitment and as of the date of the
Borrower's acceptance of this Commitment, that:

           (a) the Property is not currently used in a manner, and to the best
of Borrower's knowledge no prior use (by Borrower or any prior owner) has
occurred, which violates applicable federal, state or local environmental laws;

           (b) neither Borrower nor any tenant has received any notice
from a government agency for a violation of such laws and if such notice is
received, Borrower shall immediately notify Lender;

           (c) Borrower shall not cause nor permit any tenant to cause a
violation of any applicable federal, state or local environmental laws, nor
permit any environmental liens to be placed on the Property;

                                     35 -
<PAGE>   36

                  (d) Borrower and Indemnitor(s) shall indemnify Lender for all
costs incurred by Lender in connection with the removal of hazardous wastes
from the Property, regardless of whether Borrower caused the presence of such
hazardous waste; and

                  (e) Borrower and Indemnitor(s) shall indemnify Lender against
any loss, costs, damage or expense that Lender may incur, directly or
indirectly, as a result of or in connection with the assertion against Lender
of any claim relating to the presence or removal of any hazardous waste on the
Property.

         10. OTHER DOCUMENTATION. Borrower shall provide Lender with such other
evidence, information and material as Lender or its counsel may reasonably
require.

         11. NO ORAL CHANGE. The Commitment may not be modified, amended,
waived, extended, changed, discharged or terminated orally, or by any act or
failure to act on the part of Lender or Borrower, but only by an agreement in
writing signed by the party against whom the enforcement of any modification,
amendment, waiver, extension, change, discharge or termination is sought.

         12. NOTICES. All notices or other written communications hereunder
shall be deemed to have been properly given (i) upon delivery, if delivered in
person or by facsimile transmission with receipt acknowledged by the recipient
thereof and confirmed by telephone by sender, (ii) one (1) Business Day after
having been deposited for overnight delivery with any reputable overnight
courier service, or (iii) three (3) Business Days after having been deposited
in any post office or mail depository regularly maintained by the U.S. Postal
Service and sent by registered or certified mail, postage prepaid, return
receipt requested, addressed to Borrower or Lender, as the case may be, at the
addresses set forth on the first page of this Commitment or addressed as such
Party may from time to time designate by written notice to the other parties.

EITHER PARTY BY NOTICE TO THE OTHER MAY DESIGNATE ADDITIONAL OR DIFFERENT
ADDRESSES FOR SUBSEQUENT NOTICES OR COMMUNICATIONS.

         13. GOVERNING LAW. This Commitment has been issued by Lender in
Cleveland, Ohio from where all advances of the Loan, closing of the Loan,
delivery of any additional security and all matters incidental to the Loan or
this Commitment shall take place. This Commitment and all other Loan Documents
shall be governed by and construed in accordance with the laws of the State of
Ohio and the applicable laws of the United States of America. Notwithstanding
the foregoing, however, the laws of the State where the Property is located
shall apply with respect to (a) the creation, perfection, priority and
enforcement of the lien or the pledge, as the case may be, of (i) the Security
Instrument, (ii) the Assignment of Leases and Rents and (iii) to the extent the
escrow accounts created pursuant to the Completion/Repair and Security
Agreement and the Replacement Reserve and Security Agreement are located in the
State where the Property is located, the Completion/Repair and Security
Agreement and the Replacement Reserve and Security Agreement, and (b) the
determination of deficiency judgments.

                                     36 -
<PAGE>   37

         14. WAIVER/SURVIVAL. The provisions of this Commitment cannot be
waived or modified unless such waiver or modification be in writing and signed
by both Borrower and Lender. The terms of this Commitment which are not
incorporated in the formal Loan Documents shall, to the extent applicable,
survive the closing of the Loan and remain binding on the parties. This
Commitment is for the benefit only of the parties thereto and no third party
shall have any interest therein or in the proceeds of the Loan. This Commitment
sets forth the entire agreement between Borrower and Lender, and all other
agreements shall be deemed to have merged herewith. Where terms and conditions
of this Commitment differ from the terms and conditions of the Loan as applied
for, this Commitment shall prevail. Borrower acknowledges that Lender has made
no representations or warranties to Borrower except those as set forth herein.

         15. NON-ASSIGNABILITY. This Commitment is issued in response to
Borrower's application for a loan and in reliance upon the representations made
in such application. This Commitment and the proceeds thereof are not
assignable by Borrower to any other person, corporation, partnership or limited
liability company without Lender's consent in writing. For the purposes of this
Section, an assignment shall be deemed to include (i) if Borrower is a
corporation, the voluntary or involuntary sale, conveyance or transfer of
Borrower's stock (or the stock of any corporation directly or indirectly
controlling Borrower by operation of law or otherwise) or the creation or
issuance of a new stock by which an aggregate of more than 10% of Borrower's
stock shall be vested in a party or parties who are not now stockholders, (ii)
if Borrower is a partnership, the change, removal or resignation of a general
partner or managing partner, or (iii) if Borrower is a limited liability
company, the change, removal or resignation of a managing member.

         16. PUBLICITY. In the event the Loan contemplated herein is made,
Lender shall have the right to issue press releases, advertisements and other
promotional materials describing in general terms or in detail, Lender's
participation in such transaction.

         17. CONFIDENTIALITY. This Commitment is being furnished to Borrower on
a confidential basis and may not be reproduced, used, distributed or disclosed
to third parties prior to acceptance, except with Lender's prior written
consent.

         18. CLOSING FUNDS. All funds required to be paid by Borrower to Lender
at closing must be in the form of certified funds or made by wire transfer of
immediately available federal funds.

         19. OBLIGATIONS TO FUND. If, on or before the Closing Date, any of the
following shall have occurred, Lender shall have no obligation to close and
fund the Loan under this Commitment:

                  (a) Casualty/Damage. Any of the Property shall have been
damaged and not repaired to Lender's satisfaction or been taken in condemnation
or other similar proceeding, or any such proceeding shall be pending;

                                     37 -
<PAGE>   38

                  (b) Structural Damage. If there shall have been a structural
change in the physical condition of any portion of the Property;

                  (c) Violations. Any notice of violations of any municipal
ordinances shall have been filed against the Property by any municipal
department;

                  (d) Bankruptcy. If Borrower, any Guarantor or Indemnitor or
any partners, members or principal shareholders or officers of any of them, or
any tenant under any lease deemed by Lender to be material to Lender's security
or any guarantor of any such lease shall be the subject of any bankruptcy,
reorganization or insolvency proceeding;

                  (e) Environmental. Discovery of any environmental conditions 
at the Property unacceptable to Lender;

                  (f) Site Inspection. An unsatisfactory Engineer's Report or
site inspection conducted by Lender or any engineering firm retained by Lender;

                  (g) Adverse Financial Change. The income and expenses of the
Property, the Leases, the occupancy of the Property and all other features of
the transaction, including the financial condition of Borrower, any Guarantor
or Indemnitor, as represented in this Commitment, in any loan application or in
any other documents and communications presented to Lender in order to induce
Lender to make the Loan shall have materially changed;

                  (h) General Legal Compliance. Any action, suit or proceeding, 
judicial, administrative or otherwise is pending against or affecting Borrower
or the Property;

                  (i) Representations and Warranties. If the representations
and warranties contained herein are false or incorrect in any respect; or

                  (j) Default. If any condition occurs or shall have occurred
which would be deemed an Event of Default under the Loan Documents if they were
in effect.

         20. BROKER INDEMNIFICATION. Borrower represents that it shall pay any
and all brokerage commissions owed to any broker in this transaction. It is
understood and agreed that any broker is the agent for Borrower and that no
statement, acts or representations on the part of it or its agents shall be
considered binding upon Lender. It is further understood and agreed that by
Lender's issuance of the Commitment it shall be under no obligation for payment
of any brokerage commission or fee of any kind with respect to the Commitment
and that by Lender's issuance of the Commitment to the Borrower, Borrower
agrees to pay the fee and commission of any broker and to indemnify, save
harmless and defend Lender from and against any and all claims asserted by any
broker for brokers' or finders' fees and commissions in connection with the
negotiation, execution and consummation of the Loan, the Commitment, such
indemnity to include Lender's counsel fees.



                                     38 -
<PAGE>   39

         21. REPRESENTATIONS AND WARRANTIES. All representations and warranties
made by Borrower herein shall also be deemed made as of the Closing Date.

         22. SOLE DISCRETION OF LENDER. Wherever pursuant to this Commitment
(a) Lender exercises any right given to it to approve or disapprove, (b) any
arrangement or term is to be satisfactory to Lender, or (c) any other decision
or determination is to be made by Lender, the decision of Lender to approve or
disapprove, all decisions that arrangements or terms are satisfactory or not
satisfactory and all other decisions and determinations made by Lender, shall
be in the sole and absolute discretion of Lender and shall be final and
conclusive, except as may be otherwise expressly and specifically provided
herein

                        SPECIAL CONDITIONS TO COMMITMENT

Borrower must enter in to a twenty-five (25) year lease with Plasti-Line, Inc.
at rental rates at least 5% above market rents, as determined by an independent
appraisal. The lease must be an absolute net lease with CPI increase at least
every five (5) years, and must be satisfactory to Lender in its sole and
absolute discretion.

<TABLE>
<CAPTION>
EXHIBIT A:  TERM SHEET


<S>   <C>                                                  <C>        
1.    Loan Amount:                                         $ 6,500,000

2.    Assumed Interest Rate:                               9.25%

3.    Debt Service Coverage Ratio:                         125%

4.    Basis Points over the applicable U.S.
      Treasury Bonds:                                      300

5.    Maturity Date of U.S. Treasury Bonds:                10 Year U.S. Treasury

6.    Amortization Period:                                 25 Years

7.    Maturity Date of Loan:                               tenth (10th)

8.    Prepayment Lockout Period:                           sixth (6th)

9.    Application Fee:                                     $2,500

10.   Processing Deposit:                                  $10,000

11.   Good Faith Deposit:                                  Not Applicable

12.   Origination Fee:                                     1.0% of the Loan Amount
</TABLE>


                                     39 -
<PAGE>   40


<TABLE>
<S>   <C>                                                  <C>         
13.   Portion of Origination Fee due with
      Commitment:                                          1/2% of the Loan Amount

14.   Check Amount to be Returned with

      Commitment:                                          $ 45,000.00

15.   [Miscellaneous]:                                     
                                                           -----------------
16.   [Miscellaneous]:                                     
                                                           -----------------
17.   [Miscellaneous]:                                     
</TABLE>
                                                           -----------------


KeyCorp Real Estate Capital Markets, Inc. Closer:          
                                                           -----------------
1.                                          Date:             
                                                           -----------------

                                     40 -

<PAGE>   1

                                                                  EXHIBIT (A)(4)

                                 VIA FACSIMILE

November 5, 1997

Mr. James R. Martin
Chairman and Chief Executive Officer
Plasti-Line, Inc.
c/o Ms. Christine N. Evans Kelly
Principal
William Blair & Company, L.L.C.
222 West Adams Street
Chicago, IL 60606

Re:      Financing Commitment By RSTW Partners III, L.P. ("RSTW") for PL
         Holding Corp. ("Plasti-Line" or the "Company").

Dear Mr. Martin:

RSTW Partners III, L.P. ("RSTW") is pleased to set forth in this letter its
commitment (the "Commitment") to establish certain credit facilities (the
"Credit Facilities") for the Company.  The basic terms of the proposed
financing are set forth in Exhibit A (the "Term Sheet") attached hereto.  As
used herein, the term "Commitment" includes the terms contained in this letter
and in the Term Sheet which is incorporated herein by reference.  This letter
supersedes all prior communications between RSTW and the Company and/or William
Blair & Company.

RSTW will not be under any obligation to consummate the proposed financing
until such time as (a) each of the terms and conditions outlined in this letter
and in the financing documents have been satisfied to RSTW's satisfaction, and
(b) financing documents, in form and substance satisfactory to RSTW, have been
executed by the parties.

Expenses

By accepting this Commitment, Plasti-Line agrees to pay all reasonable and
customary out-of-pocket costs and expenses heretofore or hereafter incurred by
RSTW (including its fees and disbursements of its counsel), whether or not any
financing by RSTW is consummated, in connection with the following:  this
Commitment, all due diligence by RSTW and its representatives (including any
independent consultants retained by RSTW) concerning the Commitment, all
financing documentation, and the closing of the proposed financing.  As a
deposit against such costs and expenses, the Company has previously delivered
to RSTW $50,000.  In the event out of pocket costs are less than $50,000, RSTW
will return the excess amount, if any.  The obligations of Plasti-Line under
this paragraph will survive any expiration or termination of this Commitment.

Break-Up Fee

Plasti-Line and Plasti-Line, Inc. (the existing operating company) agrees that
if Plasti-Line, or any of its related entities, finances the transaction
contemplated herein or a similar transaction with any other institution within
180 days from the Commitment Date, Plasti-Line and Plasti-Line, Inc. (the
existing operating company) shall pay to RSTW a fee of $500,000 as liquidated
damages to RSTW (the "Break-Up Fee").

<PAGE>   2

Mr. James R. Martin
November 5, 1997
Page -2-

Confidentiality of Commitment

The terms of this Commitment are confidential, and neither the contents of this
letter nor the details of this Commitment may be shown or disclosed by
Plasti-Line or William Blair & Company except to those individuals at Plasti-
Line or William Blair & Company or others who have a need to know as a result
of being involved in the proposed transaction (such as the senior lenders and
their attorneys).

Successors and Assigns

As used herein, the terms "RSTW" and "Plasti-Line" include the successors or
assigns of those parties, except that Plasti-Line does not have the right to
assign its rights hereunder or any interest herein.

Modification

No modification, rescission, waiver, release, or amendment of any provision of
this Commitment may be made, except by a written agreement signed by
Plasti-Line and a duly authorized officer of RSTW.

Entire Agreement; Headings

This Commitment constitutes the entire agreement and understanding between the
parties hereto with respect to the proposed financing and supersedes all prior
negotiations, understandings, and agreements between such parties with respect
to the proposed financing, including, without limitation, those expressed in
any prior communication between RSTW, William Blair & Company, Plasti-Line or
Plasti-Line, Inc. (existing operating company).  Headings used in this letter
are for convenience only and do not affect the construction of this Commitment.

APPLICABLE LAW

THIS COMMITMENT, AND THE TRANSACTION EVIDENCED HEREBY, WILL BE GOVERNED BY, AND
CONSTRUED UNDER, THE INTERNAL LAWS OF TEXAS, WITHOUT REGARD TO PRINCIPLES OF
CONFLICTS OF LAW, AS THE SAME MAY FROM TIME TO TIME BE IN EFFECT.

JURY TRIAL WAIVER

PLASTI-LINE AND RSTW HEREBY KNOWINGLY, VOLUNTARILY, AND INTENTIONALLY WAIVE ANY
RIGHT TO TRIAL BY JURY PLASTI-LINE OR RSTW MAY HAVE IN ANY ACTION OR
PROCEEDING, IN LAW OR IN EQUITY IN CONNECTION WITH THIS COMMITMENT OR THE
TRANSACTIONS RELATED HERETO.  PLASTI-LINE REPRESENTS AND WARRANTS THAT NO
REPRESENTATIVE OR AGENT OF RSTW HAS REPRESENTED, EXPRESSLY OR OTHERWISE, THAT
RSTW WILL NOT, IN THE EVENT OF LITIGATION, SEEK TO ENFORCE THIS RIGHT TO JURY
TRIAL WAIVER.  PLASTI-LINE ACKNOWLEDGES THAT RSTW HAS BEEN INDUCED TO ENTER
INTO THIS COMMITMENT BY, AMONG OTHER THINGS, THE PROVISIONS OF THIS SECTION.

<PAGE>   3


Mr. James R. Martin
November 5, 1997
Page -3-


Expiration of Commitment

This Commitment will automatically expire, and be of no further force or
effect, if (1) RSTW has not received from the Company a copy of this letter
acknowledged and agreed to by the Company in the space provided on or before
5:00 p.m. CST on November 6, 1997, or (2) prior to any such receipt, RSTW,
orally or in writing, gives notice of the withdrawal hereof. If this letter is
duly executed and delivered to RSTW by November 6, 1997, and RSTW has not
previously withdrawn the same, the Commitment will automatically expire on
January 30, 1998, unless extended by RSTW in its sole discretion.  Company
agrees to provide RSTW eleven (11) business days notice (the "Closing Notice
Period") prior to the anticipated Closing Date, to facilitate RSTW's drawdown
of funds. RSTW and Plasti-Line agree to use good faith efforts to close the
proposed transaction as outlined in this Commitment as soon as reasonably
possible after the effective date of the Closing Notice Period.

                                        Very truly yours,

                                        RSTW PARTNERS III, L.P.

                                        By:  RSTW Management, L.P., 
                                             its general partner

                                             By:  Rice Mezzanine Corporation,
                                                  its general partner

                                                  By:/S/ DON K. RICE
                                                     --------------------------
                                                     Don K. Rice

                                                  Its:  Vice President & 
                                                        Managing Director


Acknowledged and agreed to:              Guaranty of obligations of PL Holding
                                         to pay expenses hereunder prior to 
PL HOLDING CORP.                         closing and acknowledgement and 
                                         agreement of Plasti-Line Inc. (the
                                         operating company) to pay the Break-up
                                         Fee

By:
      -------------------------

Its:                                     PLASTI-LINE, INC.
      -------------------------          By:       
                                              --------------------------------

Date:                          , 1997   Its:   
      -------------------------               --------------------------------

                                         Date:
                                              --------------------------------

<PAGE>   4




THIS IS A SUMMARY OF TERMS OF A FINANCING COMMITMENT, AND IS SUBJECT TO THE
TERMS OF A COMMITMENT LETTER DATED THE DATE HEREOF.

                                   EXHIBIT A

                                   TERM SHEET

                           BASIC TERMS OF COMMITMENT

                                November 5, 1997

Words contained in this Term Sheet with their initial letter capitalized that
are not otherwise defined shall have the meaning set forth in the Proposal
letter of which this Term Sheet is a part.


I.       Senior Subordinated Debt


Lender:                                           RSTW Partners III, L.P., a
                                                  Delaware Limited partnership
                                                  ("RSTW").


Borrower:                                         PL Holding Corp. (the
                                                  holding company).


Principal Amount:                                 $6,000,000.


Use of Proceeds:                                  To provide a portion of the
                                                  financing for the purchase of
                                                  James Martin's shares of
                                                  Plasti-Line, Inc.


Interest:                                         12.5% per annum, payable
                                                  quarterly in arrears;
                                                  interest calculated on the
                                                  basis of a 360 day year and
                                                  for the actual number of days
                                                  elapsed.


Fees:                                             2.0% ($120,000) of the total
                                                  facility due and payable on
                                                  the closing date.

Prepayment Penalty:                               A premium equal to the
                                                  percentage of the principal
                                                  amount so prepaid which is
                                                  applicable in accordance with
                                                  the following based on the
                                                  date on which such prepayment
                                                  is made:

<TABLE>
<CAPTION>
                                                   Prepayment Date               Premium
                                                   ---------------               -------
                                                   <S>                             <C>
                                                   Year 1                          12.50%
                                                   Year 2                          10.71%
                                                   Year 3                           8.92%
                                                   Year 4                           7.14%
                                                   Year 5                           5.36%
                                                   Year 6                           0.00%
                                                   Year 7                           0.00%
</TABLE>





                                       1
<PAGE>   5
Term:                                             8 years.

Amortization:                                     Years 1-6: Interest only, 
                                                             payable quarterly.

                                                  Years 7-8: Interest payments
                                                             due quarterly, 
                                                             principal due in 
                                                             equal quarterly 
                                                             payments during 
                                                             years seven and 
                                                             eight.

Security:                                         For the first two years, the
                                                  Credit Facilities will be
                                                  secured by a security
                                                  interest, lien, mortgage or
                                                  assignment, as the case may
                                                  be, in and on all properties
                                                  and assets of the Borrower
                                                  and its subsidiaries
                                                  whatsoever, now owned or
                                                  existing or hereafter arising
                                                  or acquired and all proceeds
                                                  of the foregoing.  RSTW
                                                  acknowledges that it is not
                                                  likely that it will be able
                                                  to secure a second lien
                                                  position on the Knoxville,
                                                  TN, Columbia, SC and
                                                  Florence, KY real properties.
                                                  RSTW also acknowledges that
                                                  such liens will be subject to
                                                  the intercreditor/
                                                  subordination agreement
                                                  described in the immediately
                                                  following 3 paragraphs.
                                                  RSTW's lien/security 
                                                  interest will terminate 
                                                  automatically on the second
                                                  anniversary of funding.

                                                  Key Corporate Capital, Inc.
                                                  (KCCI) would serve as
                                                  collateral agent for the 
                                                  Senior Lenders and the RSTW.
                                                  RSTW's interest in the
                                                  collateral would be 
                                                  subordinated in full to the
                                                  prior interest of KCCI and the
                                                  Senior Lenders, and any right
                                                  of RSTW against any Operating
                                                  Company would be subordinated
                                                  in full to the prior rights to
                                                  payment and action of KCCI and
                                                  the Senior Lenders.  RSTW,
                                                  Borrower, KCCI and the Senior
                                                  Lenders would agree that RSTW
                                                  would be entitled, in the
                                                  event of a liquidation, to any
                                                  collateral remaining after
                                                  KCCI and the Senior Lenders
                                                  are paid in full.

                                                  KCCI would have no other      
                                                  obligations or duties to RSTW
                                                  with respect to the
                                                  Collateral.  The Collateral
                                                  Agent would be entitled to
                                                  exercise complete discretion,
                                                  in its sole judgement, with
                                                  respect to the Collateral,
                                                  including the release of all
                                                  Collateral with respect to
                                                  KCCI, the Senior Lenders and
                                                  RSTW. Moreover, until the
                                                  Senior Lenders are paid in
                                                  full and their commitments
                                                  are terminated, (i) except as
                                                  provided herein and under the
                                                  Subordination Agreement, RSTW
                                                  would have no rights with
                                                  respect to the Collateral,
                                                  and (ii) RSTW would have no
                                                  rights or remedies against
                                                  any of the Operating
                                                  Companies except as





                                       2
<PAGE>   6





                                                  provided herein with respect  
                                                  to proceeds of the Collateral
                                                  and under the Subordination
                                                  Agreement.

                                                  If at any time, the Company
                                                  and the Operating Company
                                                  shall merge, the second lien
                                                  position will be released.

                                                  On and after the second
                                                  anniversary of the
                                                  funding of the Credit
                                                  Facilities, RSTW will have
                                                  the right to require a merger
                                                  of the Company and the
                                                  Operating Company at any time
                                                  after the occurrence of an
                                                  event of default under the
                                                  Credit Facilities as a result
                                                  of a breach of one or more of
                                                  the financial covenants
                                                  (i.e., ratios, not capex) of
                                                  the Credit Facilities.

Board of Directors Rights:                        The Company agrees that two
                                                  representatives of RSTW (in
                                                  total for its obligations to
                                                  RSTW under both the current
                                                  pay and PIK notes) will have
                                                  the right to attend and
                                                  observe all meetings of the
                                                  Company's Board of Directors
                                                  and all committees thereof.
                                                  RSTW will retain such
                                                  visitation rights until the
                                                  full principal amount owing
                                                  to RSTW is repaid and/or
                                                  RSTW's equity ownership
                                                  position is liquidated,
                                                  whichever occurs at the
                                                  latest date.  The Company
                                                  agrees to reimburse RSTW for
                                                  all reasonable out-of-pocket
                                                  expenses incurred by any RSTW
                                                  representative in connection
                                                  with his or her attendance at
                                                  Board of Directors meetings.
                                                  Board of Directors meetings
                                                  will be required to be held
                                                  no less than quarterly.

                                                  In addition, the Company 
                                                  agrees that RSTW will
                                                  have the right, but not the
                                                  obligation, to appoint one
                                                  representative (in total for
                                                  its obligations to RSTW under
                                                  both the current pay and PIK
                                                  notes) to the Company's Board
                                                  of Directors and all 
                                                  committees thereof (in lieu
                                                  of one of the representative
                                                  positions). RSTW will retain
                                                  such appointment right until
                                                  the full principal amount
                                                  owing to RSTW is repaid
                                                  and/or RSTW's equity
                                                  ownership position is
                                                  liquidated, whichever occurs
                                                  at the latest date.  It is
                                                  anticipated that the Board of
                                                  Directors will consist of no
                                                  more than eight members.  The
                                                  Company agrees to reimburse
                                                  RSTW for all reasonable
                                                  out-of-pocket expenses
                                                  incurred by any RSTW director
                                                  in connection with his or her
                                                  attendance at Board of
                                                  Directors meetings.  Board of
                                                  Directors meetings will be
                                                  required to be held no less
                                                  than quarterly.

Common Stock:                                     Basic Terms. RSTW shall
                                                  receive shares of the common 
                                                  stock of the Company (the 
                                                  "RSTW Common Stock") 
                                                  representing 6.5% as of 
                                                  closing date of the Common
                                                  Stock on a fully-diluted
                                                  basis.  The purchase price of
                                                  the RSTW Commn Stock will be a
                                                  nominal value not to exceed
                                                  $100.00





                                       3
<PAGE>   7
                                                  Registration Rights.
                                                  Upon the initiation of an
                                                  initial public offering, the
                                                  shareholders agreement shall
                                                  provide the holder(s) of the
                                                  RSTW Common Stock with 
                                                  unlimited piggyback 
                                                  registration rights for the 
                                                  RSTW Common Stock at the 
                                                  option of such holders(s)
                                                  with all registration
                                                  expenses being paid by the
                                                  Company.  In addition,
                                                  following  successful
                                                  completion of an initial
                                                  public offering, the
                                                  holder(s) shall have the
                                                  right, at any time, but
                                                  exercisable on no more than
                                                  two (2) occasions (in total
                                                  for its obligations to RSTW
                                                  under both the current pay
                                                  and PIK notes), to have all
                                                  or a portion of the RSTW 
                                                  Common Stock registered at
                                                  the expense of the Company
                                                  under the Securities Act of
                                                  1933, with all such
                                                  registration expenses being
                                                  paid by the Company.  The
                                                  RSTW Common Stock shall be
                                                  transferable to other
                                                  institutions or accredited
                                                  investors without the consent
                                                  of the Company.  If the
                                                  Company is so eligible, any
                                                  holder may request that the
                                                  Company register the RSTW
                                                  Common Stock on Form S-3 (or
                                                  any successor form), to the
                                                  extent practicable.  Upon the
                                                  request of any holder or a
                                                  prospective purchaser of the
                                                  RSTW Common Stock, the Company
                                                  shall provide the information
                                                  necessary for compliance with
                                                  Rule 144A. If the Company
                                                  should initiate an
                                                  underwritten public offering,
                                                  the holder(s) will, if so
                                                  required, "hold back" for 180
                                                  days.  If the holder(s) or any
                                                  other security holder
                                                  initiates an underwritten
                                                  public offering, the Company
                                                  and the shareholders of the
                                                  Company other than the
                                                  holder(s) will "hold back" for
                                                  180 days.
                                                  
                                                  Anti-Dilution Protection.  The
                                                  holder(s) of the RSTW Common
                                                  Stock will be protected from
                                                  the dilutive effect of certain
                                                  events, including capital
                                                  restructurings, mergers,
                                                  acquisitions, consolidations,
                                                  dividends, distributions,
                                                  stock splits, stock dividends,
                                                  reverse stock splits,
                                                  reclassifications of equity,
                                                  or issuances or sales of
                                                  capital stock of the Company
                                                  for less than the Fair Market
                                                  Value of such stock.

                                                  Put Provision of the RSTW
                                                  Common Stock. The holder(s) 
                                                  of the RSTW Common Stock will 
                                                  be able to put the RSTW 
                                                  Common Stock to the Company at
                                                  any time after the earlier to
                                                  occur of either (1) the fifth
                                                  anniversary of the Closing
                                                  Date; (2) prepayment of the
                                                  Credit Facility in full, (3)
                                                  a material change in the
                                                  ownership of the Company; (4)
                                                  a merger greater than $1.0
                                                  million, provided that





                                       4
<PAGE>   8




                                                  any such merger that is less
                                                  than or equal to $1.0
                                                  million and in a similar line
                                                  of business as defined in the
                                                  loan documentation does not
                                                  cause an adverse impact on
                                                  the financial covenants or
                                                  sale of all or a majority of
                                                  the Company's assets; or (5)
                                                  the Company's failure to
                                                  perform certain other
                                                  covenants contained in the
                                                  Loan Documents.

                                                  The put price shall be equal
                                                  to the greater of (1) the
                                                  value determined by an
                                                  independent appraiser; (2)
                                                  book value; or (3) market
                                                  value.  The put price will be
                                                  the fair market value of such
                                                  securities without premium
                                                  for control or discount for
                                                  minority interests,
                                                  illiquidity, or restrictions
                                                  on transfer. The put price
                                                  will be paid in cash at the
                                                  time of exercise.

                                                  Co-Sale Provision of
                                                  the RSTW Common Stock. The 
                                                  holder(s) of the RSTW Common
                                                  Stock will have the right to 
                                                  participate in any sale by a 
                                                  shareholder of the Company of 
                                                  the Company's Common Stock on
                                                  a pro-rata basis.  However, 
                                                  certain significant inside
                                                  shareholders will be limited
                                                  in their ability to sell
                                                  most, if not all, of its
                                                  shares while RSTW's Credit
                                                  Facility and equity position
                                                  remains outstanding.


II.      Junior Subordinated Debt


Lender:                                           RSTW Partners III, L.P., a
                                                  Delaware Limited Partnership\
                                                  ("RSTW")


Borrower:                                         PL Holding Corp. (the 
                                                  holding company).

Principal Amount:                                 $4,000,000





                                       5
<PAGE>   9





Use of Proceeds:                                  To provide a portion of the
                                                  financing for the purchase of
                                                  James Martin's shares of
                                                  Plasti-Line, Inc.


Interest:                                         12.5% per annum, payable
                                                  quarterly in kind ("PIK")
                                                  during years one through five
                                                  on the basis of a 360 day
                                                  year for the actual number of
                                                  days elapsed.  Borrower will
                                                  execute and deliver notes
                                                  payable in accordance with
                                                  the terms and rates hereof.
                                                  Interest in years six through
                                                  eight is payable in cash,
                                                  quarterly in arrears, and is
                                                  calculated on the basis of a
                                                  360 day year and for the
                                                  actual number of days
                                                  elapsed.


Fees:                                             2.0% ($80,000) of the total
                                                  facility due and payable on
                                                  the closing date.


Prepayment Penalty:                               A premium equal to the
                                                  percentage of the principal
                                                  amount so prepaid which is
                                                  applicable in accordance with
                                                  the following based on the
                                                  date on which such prepayment
                                                  is made:

<TABLE>
<CAPTION>
                                                   Prepayment Date               Premium
                                                   ---------------               -------
                                                   <S>                             <C>
                                                   Year 1                          12.50%
                                                   Year 2                          10.71%
                                                   Year 3                           8.92%
                                                   Year 4                           7.14%
                                                   Year 5                           5.36%
                                                   Year 6                           0.00%
                                                   Year 7                           0.00%
</TABLE>


Term:                                             8 years.


Amortization:                                     Year 5:    Accrued PIK
                                                             interest notes due
                                                             in full on the 
                                                             final day of Year
                                                             5.


                                                  Years 7-8: Principal payments
                                                             due in equal 
                                                             quarterly payments
                                                             of $500,000 during
                                                             years seven and 
                                                             eight.


Security:                                         For the first two years, the
                                                  Credit Facilities will be
                                                  secured by a security
                                                  interest, lien, mortgage or
                                                  assignment, as the case may
                                                  be, in and on all properties
                                                  and assets of the Borrower
                                                  and its subsidiaries
                                                  whatsoever, now owned or
                                                  existing or hereafter arising
                                                  or acquired and all proceeds
                                                  of the foregoing.  RSTW
                                                  acknowledges that it is not
                                                  likely that it will be able
                                                  to secure a second lien
                                                  position





                                       6
<PAGE>   10




                                                  on the Knoxville, TN,         
                                                  Columbia, SC and Florence, KY
                                                  real properties. RSTW also
                                                  acknowledges that such liens
                                                  will be subject to the
                                                  intercreditor/subordination
                                                  agreement described in the
                                                  immediately following 3
                                                  paragraphs.  RSTW's
                                                  lien/security interest will
                                                  terminate automatically on
                                                  the second anniversary of
                                                  funding.

                                                  Key Corporate Capital,
                                                  Inc. (KCCI) would serve as
                                                  collateral agent for the
                                                  Senior Lenders and the RSTW.
                                                  RSTW's interest in the
                                                  collateral would be
                                                  subordinated in full to the
                                                  prior interest of KCCI and
                                                  the Senior Lenders, and any
                                                  right of RSTW against any
                                                  Operating Company would be
                                                  subordinated in full to the
                                                  prior rights to payment and
                                                  action of KCCI and the Senior
                                                  Lenders.  RSTW, Borrower,
                                                  KCCI and the Senior Lenders
                                                  would agree that RSTW would
                                                  be entitled, in the event of
                                                  a liquidation, to any
                                                  collateral remaining after
                                                  KCCI and the Senior Lenders
                                                  are paid in full.

                                                  KCCI would have no
                                                  other obligations or duties
                                                  to RSTW with respect to the
                                                  Collateral.  The Collateral
                                                  Agent would be entitled to
                                                  exercise complete discretion,
                                                  in its sole judgement, with
                                                  respect to the Collateral,
                                                  including the release of all
                                                  Collateral with respect to
                                                  KCCI, the Senior Lenders and
                                                  RSTW. Moreover, until the
                                                  Senior Lenders are paid in
                                                  full and their commitments
                                                  are terminated, (i)except as
                                                  provided herein and under the
                                                  Subordination Agreement, RSTW
                                                  would have no rights with
                                                  respect to the Collateral,
                                                  and (ii) RSTW would have no
                                                  rights or remedies against
                                                  any of the Operating
                                                  Companies except as provided
                                                  herein with respect to
                                                  proceeds of the Collateral
                                                  and under the Subordination
                                                  Agreement.

                                                  If at any time, the
                                                  Company and the Operating
                                                  Company shall merge, the
                                                  second lien position will be
                                                  released.

                                                  On and after the second
                                                  anniversary of the funding of
                                                  the Credit Facilities, RSTW
                                                  will have the right to
                                                  require a merger of the
                                                  Company and the Operating
                                                  Company at any time after the
                                                  occurrence of an event of
                                                  default under the Credit
                                                  Facilities as a result of a
                                                  breach of one or more of the
                                                  financial covenants (i.e.,
                                                  ratios, not capex) of the
                                                  Credit Facilities.


Board of Directors Rights:                        The Company agrees that two
                                                  representatives of RSTW (in
                                                  total for its obligations to
                                                  RSTW under both the current
                                                  pay and PIK notes) will have
                                                  the right to attend and
                                                  observe all meetings of the
                                                  Company's Board of Directors
                                                  and all committees 





                                       7
<PAGE>   11
                                                  thereof. RSTW will retain such
                                                  visitation rights until the
                                                  full principal amount owing to
                                                  to RSTW is repaid and/or 
                                                  RSTW's equity ownership
                                                  position is liquidated,
                                                  whichever occurs at the latest
                                                  date. The Company agrees to
                                                  reimburse RSTW for all 
                                                  reasonable out-of-pocket
                                                  expenses incurred by any RSTW
                                                  representative in connection
                                                  with his or her attendance at
                                                  Board of Directors meetings.
                                                  Board of Directors meetings
                                                  will be required to be held
                                                  no less than quarterly.

                                                  In addition, the Company
                                                  agrees that RSTW will have the
                                                  right, but not the obligation,
                                                  to appoint one representative
                                                  (in total for its obligations
                                                  to RSTW under both the current
                                                  pay and PIK notes)to the
                                                  Company's Board of Directors
                                                  and all committees thereof
                                                  (in lieu of one of the
                                                  representative positions).
                                                  RSTW will retain such
                                                  appointment right until
                                                  the full principal amount
                                                  owing to RSTW is repaid and/or
                                                  RSTW's equity ownership 
                                                  position is liquidated,
                                                  whichever occurs at the latest
                                                  date. It is anticipated that
                                                  the Board of Directors will
                                                  consist of no more than eight
                                                  members. The Company agrees to
                                                  reimburse RSTW for all 
                                                  reasonable out-of-pocket
                                                  expenses incurred by any RSTW
                                                  director in connection with 
                                                  his or her attendance at Board
                                                  of Directors meetings. Board
                                                  of Directors meetings will be
                                                  required to be held no less
                                                  than quarterly.  


Common Stock:                                     Basic Terms. RSTW shall 
                                                  receive shares of the common
                                                  stock of the Company (the
                                                  "RSTW Common Stock")
                                                  representing 8.5% as if the
                                                  closing date of the Common
                                                  Stock on a fully-diluted
                                                  basis.  The purchase price
                                                  of the RSTW Common Stock will 
                                                  be a nominal value not to 
                                                  exceed $100.00.  

                                                  Registration Rights. Upon the
                                                  initiation of an initial 
                                                  offering, the shareholders
                                                  agreement shall provide the
                                                  holder(s) of the RSTW Common
                                                  Stock with unlimited piggyback
                                                  registration rights for the
                                                  RSTW Common Stock at the
                                                  option of such holder(s) with
                                                  all registration expenses
                                                  being paid by the Company. In
                                                  addition, following successful
                                                  completion of an initial
                                                  public offering, the holder(s)
                                                  shall have the right, at any
                                                  time, but exercisable on no
                                                  more than two (2) occasions
                                                  (in total for its obligations
                                                  to RSTW under both the current
                                                  pay and PIK notes), to have
                                                  all or a portion of the RSTW
                                                  Common Stock registered at the
                                                  expense of the Company under
                                                  the Securities Act of 1933,
                                                  with all such

                                       8
<PAGE>   12
       
                                                  registration expenses being
                                                  paid by the Company.  The
                                                  RSTW Common Stock shall be
                                                  transferable to other
                                                  institutions or accredited
                                                  investors without the consent
                                                  of the Company.  If the
                                                  Company is so eligible, any
                                                  holder may request that the
                                                  Company register the RSTW
                                                  Common Stock on Form S-3
                                                  (or any successor form), to
                                                  the extent practicable.  Upon
                                                  the request of any holder or
                                                  a prospective purchaser of
                                                  the RSTW Common Stock, the
                                                  Company shall provide the
                                                  information necessary for
                                                  compliance with Rule 144A. If
                                                  the Company should initiate
                                                  an underwritten public
                                                  offering, the holder(s) will,
                                                  if so required, "hold back"
                                                  for 180 days.  If the
                                                  holder(s) or any other
                                                  security holder initiates an
                                                  underwritten public offering,
                                                  the Company and the
                                                  shareholders of the Company
                                                  other than the holder(s) will
                                                  "hold back" for 180 days.

                                                  Anti-Dilution Protection.     
                                                  The holder(s) of the RSTW
                                                  Common Stock will be
                                                  protected from the dilutive
                                                  effect of certain events,
                                                  including capital
                                                  restructurings, mergers,
                                                  acquisitions, consolidations,
                                                  dividends, stock dividends,
                                                  reverse stock splits,
                                                  reclassifications of
                                                  equity, or issuances or sales
                                                  of capital stock of the
                                                  Company for less than the
                                                  Fair Market Value of such
                                                  stock.

                                                  Put Provision of the RSTW
                                                  Common Stock.  The holder(s)
                                                  of the RSTW Common Stock will
                                                  be able to put the RSTW
                                                  Common Stock to the Company
                                                  at any time after the earlier
                                                  to occur of either (1) the
                                                  fifth anniversary of the
                                                  Closing Date; (2) prepayment
                                                  of the Credit Facility in
                                                  full, (3) a material change in
                                                  the ownership of the Company;
                                                  (4) a merger greater than $1.0
                                                  million, provided that any
                                                  such merger that is less than
                                                  or equal to $1.0 million and
                                                  in a similar line of business
                                                  as defined in the loan
                                                  documentation does not cause
                                                  an adverse impact on the
                                                  financial covenants or sale of
                                                  all or a majority of the
                                                  Company's assets; or (5) the
                                                  Company's failure to perform
                                                  certain other covenants
                                                  contained in the Loan
                                                  Documents.

                                                  The put price shall be equal
                                                  to the greater of (1) the
                                                  value determined by an
                                                  independent appraiser; (2)
                                                  book value; or (3) market
                                                  value.  The put price will be
                                                  the fair market value of such
                                                  securities without premium
                                                  for control or discount for   
                                                  minority interests,
                                                  illiquidity, or restrictions
                                                  on transfer. The put price
                                                  will be paid in cash at the
                                                  time of exercise.


                                       9
<PAGE>   13




                                                  Co-Sale Provision of the
                                                  RSTW Common Stock. The  
                                                  holder(s) of the RSTW Common
                                                  Stock will have the right to
                                                  participate in any sale by a
                                                  shareholder of the Company
                                                  of the Company's Common Stock
                                                  on a pro-rata basis. However,
                                                  certain significant inside
                                                  shareholders will be limited
                                                  in their ability to sell 
                                                  most, if not all, of its
                                                  shares while RSTW's Credit
                                                  Facility and equity position
                                                  remains outstanding.


Certain Conditions Precedent:

         Funding of the Credit Facilities is subject to certain conditions
         precedent, including without limitation, the following:

         A.      Review and satisfaction in full, in RSTW's sole discretion, of
                 the final acquisition and transaction documents, including
                 structure and terms.

         B.      Minimum excess cash or availability through committed and
                 unused lines of credit, at the Closing Date, after taking into
                 account all debt repayments, shareholder distributions, and
                 all fees and expenses related to the transaction, to be
                 greater than $5.0 million at closing.

         C.      James Martin and Mark Deuschle will enter into employment of
                 at least 2 year's duration and noncompete agreements on terms
                 acceptable to RSTW in its sole discretion.

         D.      No material change from Commitment Date to anticipated Closing
                 Date, in RSTW's reasonable determination, of the Company's
                 ability to meet management's estimated 1997 Earnings Before
                 Interest, Taxes, Depreciation and Amortization ("EBITDA") of
                 $10.9 million.

         E.      Minimum total net Common Stock investment of $10.0 million,
                 which will consist of a minimum $9.0 million from James R.
                 Martin and $1.0 million from other Plasti-Line management.





                                       10
<PAGE>   14




         F.      Loan Documents

                 There shall be delivered to RSTW such loan documentation
                 evidencing, securing and relating to the proposed
                 Credit Facilities as RSTW shall request, each such document to
                 be in form and substance satisfactory to RSTW and its counsel
                 (collectively, the "Loan Documents"), containing such
                 representations, warranties, conditions, covenants, defaults,
                 and remedies as RSTW, in its sole discretion, deems
                 appropriate.  While the following does not purport to be a
                 full statement of the terms and conditions to be contained in
                 the Loan Documents, and the Loan Documents will provide for
                 additional terms and conditions, such documents will, among
                 other things, include:

                 1.       Reporting.  Covenants requiring the Company to
                          provide, on a mont hly basis, internally
                          prepared financial statements consisting of a balance
                          sheet and related statements of income, stockholders'
                          equity and cash flows; on an annual basis, certified
                          financial statements prepared by and bearing the
                          unqualified opinion of a public accounting firm
                          acceptable to RSTW, and an annual budget for each
                          fiscal year that includes projected financial
                          statements and any underlying assumptions; and, at
                          intervals to be set forth in such covenants, such
                          other information as specified by RSTW.

                 2.       Financial Covenants.  Certain financial covenants
                          that are consistent with but less restrictive
                          than those of the senior lender, including, without
                          limitation, the following:  minimum EBITDA,
                          Debt/EBITDA limitations, fixed charge coverage,
                          capital expenditure limitations, and lease
                          limitations.

                 3.       Jury Trial Waiver and Other Waivers.  A waiver of
                          injury trial, a consent to Texas jurisdiction,
                          and other standard waiver provisions.

                 4.       Environmental Matters.  Such representations,
                          warranties, and covenants as RSTW shall require
                          in order to assure present and future compliance with
                          applicable environmental laws, and provisions by
                          which the Company indemnifies RSTW against liability
                          in connection with environmental matters.

                 5.       Other Debt and Liens.  Provisions restricting the
                          Company's ability to incur additional
                          indebtedness that are consistent with senior lender's
                          provisions.

                 6.       Executive Compensation; Affiliate Transactions.
                          Provisions regarding compensation of the
                          Company's officers and directors, and provisions
                          regarding the Company's ability to make loans,
                          advances and distributions to its affiliates and to
                          enter into transactions with its affiliates.

                 7.       Insurance and Taxes.  Timely evidence of appropriate
                          insurance and adequate reservation for taxes.

                 8.       Negative Covenants.  Negative covenants will include,
                          but are not limited to, limitations on debt,
                          changes in nature of the business, disposition of
                          assets, encumbrances, liens, loans and advances,
                          dividends, acquisitions or mergers, investments,
                          compensation, formation of new corporations, capital
                          expenditures, and transactions with affiliates.





                                       11
<PAGE>   15




         G.      Evidence of Corporate Authorization, etc.

                 There shall be delivered to RSTW such good standing
                 certificates, officers' certificates, board resolutions,
                 organizational documentation and other certificates and
                 documents as are requested by RSTW or its counsel or as
                 otherwise may be necessary to evidence or establish the
                 corporate, governmental, and other actions, approvals, and
                 authorizations necessary to the Company's execution of and
                 performance under the Loan Documents and the validity and
                 enforceability of the Loan Documents.

         H.      Evidence of Compliance with Laws

                 There shall be delivered to RSTW evidence reasonably
                 satisfactory to RSTW and its counsel that the Company is in
                 material compliance with all laws applicable to the Company in
                 the operation of its business and in the use and occupancy of
                 the Company's property.

         I.      Opinions of Counsel

                 There shall be delivered to RSTW an opinion or opinions of the
                 Company's counsel as to such matters as the due authorization
                 and execution of the Loan Documents by the Company, the
                 validity and enforceability of the Loan Documents, the absence
                 of material litigation or liability claims with respect to the
                 Company, compliance with material applicable laws and
                 agreements by the Company, and as to such other matters as
                 RSTW or its counsel shall reasonably request.

         J.      Adverse Change; Other Adverse Events

                 As of the Closing Date, there shall not exist, in RSTW's
                 reasonable judgment, (1) any material adverse change in the
                 financial condition of the Company, (2) any law or regulation
                 which, in the opinion of RSTW's counsel, prevents or prohibits
                 RSTW from funding or maintaining the proposed Credit
                 Facilities, and (3) any other matter which will be reasonable
                 likely to have a material adverse affect on the Company, taken
                 as a whole.

         K.      Conduct of Business

                 RSTW and its counsel shall have received satisfactory evidence
                 that the Company possesses all necessary or appropriate
                 licenses, permits and authorities to conduct its business.

         L.      Litigation and Settlements

                 RSTW shall have received satisfactory information,
                 documentation or certifications regarding the status and scope
                 of all pending or threatened litigation and liability claims
                 against the Company.

         M.      Legal Review

                 RSTW shall have received copies of all material agreements of
                 the Company, including, without limitation, shareholder and
                 employee agreements and all loan and collateral documents
                 relating to indebtedness and liens which will be permitted to
                 remain outstanding after the Closing Date and RSTW shall be
                 satisfied, in its sole discretion, with the terms of such
                 agreements and indebtedness.





                                       12

<PAGE>   1

                                                                  EXHIBIT (b)(2)

- --------------------------------------------------------------------------------

                                 INFORMATION FOR

                            THE BOARD OF DIRECTORS OF


                            [PLASTI-LINE, INC. LOGO]


                               J.C. Bradford & Co.


                                OCTOBER 31, 1997


- --------------------------------------------------------------------------------
<PAGE>   2


    I.        Summary Analysis                                     

   II.        Comparable Company Analysis                          

  III.        Discounted Cash Flow Analysis                        

   IV.        LBO Analysis                                         

    V.        Comparable Transaction Analysis                      

   VI.        Premium Analysis                                     

  VII.        Stock Price and Ownership Profiles                   

 VIII.        Operating Margin Comparison with Zimmerman           

   IX.        Appendices                                           

              A. Company Projection Model                      

              B. 10-Year Historical Financial Information          
              

<PAGE>   3
INVESTMENT BANKING GROUP

                    PLASTI-LINE, INC. -- COMPANY PROJECTIONS
              SUMMARY VALUATION MULTIPLES AT PROPOSED $14.50 OFFER

                                                                  (in thousands)

<TABLE>
<S>                                          <C>
Proposed Offer Price:                        $ 14.50
Current Shares Outstanding:                    3,869
                                             -------
         Equity Value                        $56,099
Add: Debt, Net of Cash                         5,211
                                             -------
         Market Capitalization               $61,310
</TABLE>

<TABLE>
<CAPTION>
       PRICE TO TRAILING EARNINGS MULTIPLE
<S>                                          <C>
Equity Value                                 $ 56,099

LTM Earnings Ended 9/30/97                      3,658
                                             --------
Multiple                                         15.3x

<CAPTION>
         PRICE TO 1997 EARNINGS MULTIPLE
<S>                                          <C>
Equity Value                                 $ 56,099

Estimated Earnings Ended 12/31/97               4,802
                                             --------
Multiple                                         11.7x

<CAPTION>
         PRICE TO 1998 EARNINGS MULTIPLE
<S>                                          <C>
Equity Value                                 $ 56,099

Estimated Earnings Ended 12/31/98               5,265
                                             --------
Multiple                                         10.7x

<CAPTION>
          PRICE TO BOOK VALUE MULTIPLE
<S>                                          <C>
Equity Value                                 $ 56,099

Current Book Value 9/30/97                     28,178
                                             --------
Multiple                                         2.0x

<CAPTION>
          PRICE TO LTM EBITDA MULTIPLE
<S>                                          <C>
Equity Value plus Debt, Net of Cash          $ 61,310

LTM EBITDA  9/30/97                             9,160
                                             --------
Multiple                                          6.7x

<CAPTION>
          PRICE TO 1997 EBITDA MULTIPLE
<S>                                          <C>
Equity Value plus Debt, Net of Cash(1)       $ 71,257

Estimated EBITDA  12/31/97                     10,948
                                             --------
Multiple                                          6.5x

<CAPTION>
          PRICE TO LTM REVENUE MULTIPLE
<S>                                          <C>
Equity Value plus Debt, Net of Cash          $ 61,310

LTM Revenue Ended  9/30/97                    129,128
                                             --------
Multiple                                         0.47x
</TABLE>

(1) Total debt, net of cash at 12/31/97 is projected to be $15,158.

                                      1
<PAGE>   4
INVESTMENT BANKING GROUP
 
                SUMMARY OF PROJECTIONS PROVIDED BY MANAGEMENT

<TABLE>
<CAPTION>
                                                                                                        (Numbers in Thousands)
                                                                                                  (Fiscal Year Ended December)

                                                PROJECTED SUMMARY INCOME STATEMENT

                         1997           1998           1999            2000            2001            2002          CAGR%
                      ---------      ---------      ---------       ---------       ---------       ---------      ---------
<S>                   <C>            <C>            <C>             <C>             <C>             <C>            <C>
Revenues              $ 142,000       $ 157,140       $ 163,020       $ 174,000       $ 186,180       $ 199,213         7.0%
Operating Income          8,848           9,922          10,885          12,629          14,768          16,870        13.8%
Pre-tax Income            8,004           8,775           9,869          12,023          14,556          17,035        16.3%
</TABLE>

<TABLE>
<CAPTION>
                                                HISTORICAL SUMMARY INCOME STATEMENT
 
                         1991           1992           1993            1994            1995            1996          CAGR%
                      ---------      ---------      ---------       ---------       ---------       ---------      ---------
<S>                   <C>            <C>            <C>             <C>             <C>             <C>            <C>

Revenues              $  72,422       $  84,334       $  91,113       $  78,162       $ 103,818       $ 131,179        12.6%
Operating Income          2,708           4,638           5,327          (4,649)          3,242           6,522        19.2%
Pre-tax Income            1,739           4,006           4,643          (5,361)          2,202           4,929        23.2%
</TABLE>


                                      2
<PAGE>   5
INVESTMENT BANKING GROUP

                   SUMMARY VALUATION FOR PLASTI-LINE, INC.

                                                (in thousands, except per share)

- ------------------------------------
PROPOSED MARKET VALUATION:

<TABLE>
<CAPTION>
                              SIGN
                            -------
<S>                         <C>
Proposed offer price        $ 14.50
Shares outstanding            3,869
  ---------------------------------
  EQUITY MKT CAP OF OFFER:  $56,099
  ---------------------------------
</TABLE>
- -----------------------------------

- --------------------------------------------------------------------------------
COMPARABLE COMPANY VALUATION

<TABLE>
<CAPTION>
                                                                                 ----------------
                                                                                  IMPLIED PRICES 
                                                       LOW          HIGH         ----------------
                                    FINANCIALS        MULT.        MULT.          LOW      HIGH
                                    ----------        ------       ------        ------   -------
<S>                                 <C>               <C>          <C>           <C>      <C>
Trailing Earnings (3)(4)            $  3,779            9.6x        18.9x        $ 9.41    $18.50
Est. Cal. '97 Earnings                 4,802           12.6x        19.8x         15.65     24.57
Est. Cal. '98 Earnings                 5,265            9.6x        16.2x         13.12     22.73
Trailing EBITDA multiple (3)(4)(5)     9,160            4.7x        16.1x          9.75     36.82
Trailing Revenues (3)(4)(5)          129,128           0.35x        1.31x         10.45     42.54
Book Value (4)                        28,178            0.8x         3.8x          5.80     27.92
                                                                                 ----------------
</TABLE>
- --------------------------------------------------------------------------------

- --------------------------------------------------------------------------------
LBO ANALYSIS:

<TABLE>
<CAPTION>
         ASSUMPTIONS:                                                        RESULTS:
         ------------                                                        --------
         <S>                                          <C>
         31% Senior debt                              56.1 million ($14.50 per share) purchase price yields:
                                                      ------------------------------------------------------
         13% Sub-debt                                 22.7% return to sub debt holders.    
         21% Revolver                                 36.4% return to equity holders.
          7% Columbia Industrial Bonds/LOC            ------------------------------------------------------
         13% Mortgage-backed debt
         14% Management equity - Common Stock
         6.0x EBITDA exit multiple
</TABLE>
- --------------------------------------------------------------------------------

- --------------------------------------------------------------------------------
MARKET PREMIUMS VALUATION:

<TABLE>
<CAPTION>
                                                        ONE DAY           ONE WEEK         ONE MONTH
                                                        PRIOR TO          PRIOR TO          PRIOR TO
100% CONTROL OF COMPANY AFTER ACQUISITION             ANNOUNCEMENT      ANNOUNCEMENT      ANNOUNCEMENT
- -----------------------------------------             ------------      ------------      ------------
<S>                                                   <C>               <C>               <C>
All Cash Deals Since 1/1/95                           
                  Actual Low                             $ 1.73            $ 1.62            $ 1.18
                  Actual High                             48.96             50.23             42.04
                  Adjusted Average                        13.23             13.80             14.52
                  Median                                  13.76             14.38             14.78
                  Low Middle Quartiles                    11.86             12.30             12.63
                  High Middle Quartiles                   15.18             15.94             16.57
</TABLE>  
- --------------------------------------------------------------------------------

(1) Based on comparable company adjusted average multiples.
(2) Numbers may vary slightly from calculation due to rounding.
(3) LTM results as of September 1997.
(4) Adjusted high and low.
(5) At 9/30/97, SIGN's total debt, net of cash was $5,211.


                                       3
<PAGE>   6

INVESTMENT BANKING GROUP



                   SUMMARY VALUATION FOR PLASTI-LINE, INC.

                                                (in thousands, except per share)
<TABLE>
<CAPTION>
PROPOSED MARKET VALUATION:

                               SIGN
                             --------
<S>                          <C>
Proposed offer price         $  14.50
Shares outstanding              3,869 

   EQUITY MKT CAP OF OFFER:  $ 56,099

</TABLE>


DISCOUNTED CASH FLOW VALUATION:

COMPANY PROJECTION MODEL

<TABLE>
<CAPTION>
                                                               EBITDA                                          AVERAGE
Operating Cash Flow Method                 DISCOUNT           MULTIPLES                                         EQUITY
                                             RATE              APPLIED           LOW           HIGH             VALUE
                                         -----------         -----------    ------------   -------------    -------------
<S>                                      <C>                 <C>            <C>            <C>              <C>
                                            16.0%             5.0x-8.0x         $ 11.61          $ 18.65         $ 15.13
                                            18.0%             5.0x-8.0x           10.42            16.89           13.66
                                            20.0%             5.0x-8.0x            9.35            15.30           12.32  
                                            22.0%             5.0x-8.0x            8.38            13.85           11.11
                                            24.0%             5.0x-8.0x            7.49            12.54           10.02

<CAPTION>
                                                              NET INCOME                                      AVERAGE
                                           DISCOUNT            MULTIPLES                                       EQUITY
Free Cash Flow Method                        RATE              APPLIED         LOW             HIGH            VALUE  
                                         -----------         -----------    ------------   -------------    -------------
<S>                                      <C>                 <C>            <C>            <C>              <C>
                                            16.0%            13.0x-15.0X        $ 16.75          $ 19.26         $ 18.01
                                            18.0%            13.0x-15.0x          15.32            17.63           16.48 
                                            20.0%            13.0x-15.0x          14.04            16.16           15.10 
                                            22.0%            13.0x-15.0x          12.88            14.83           13.86
                                            24.0%            13.0x-15.0x          11.83            13.63           12.73
</TABLE> 


                                      4
<PAGE>   7
INVESTMENT BANKING GROUP


HISTORICAL ACTUAL VS. BUDGETED FINANCIAL RESULTS FOR PLASTI-LINE, INC.

<TABLE>
<CAPTION>
                                          1994                              1995                             1996
                              ---------------------------       ---------------------------     ------------------------------  
                               BUDGET    ACTUAL  VARIANCE        BUDGET    ACTUAL  VARIANCE      BUDGET       ACTUAL  VARIANCE
                              ---------------------------       ---------------------------     ------------------------------
<S>                           <C>       <C>      <C>            <C>       <C>      <C>          <C>         <C>        <C>  
Total Revenue                 $101,891  $ 78,162  - 23.3%        $ 97,697  $ 103,818    6.3%     $ 123,404   $ 131,179   6.3%
Cost of Sales                   82,015    62,936                   78,722     85,114               101,206     107,956
                              ------------------                 -------------------             ---------------------
  Gross Profit                  19,876    15,226  - 23.4%          18,975     18,704  - 1.4%        22,198      23,223   4.6%    
  % of Total Rev.                 19.5%     19.5%                    19.4%      18.0%                 18.0%       17.7%

S,G&A                           14,125    13,349                   14,459     15,461                16,238      16,701
                              ------------------                 -------------------             ---------------------

  Operating Profit               5,751     1,877  - 67.4%           4,516      3,243  -28.2%         5,960       6,522   9.4%
  % of Total Rev.                  5.6%      2.4%                     4.6%       3.1%                  4.8%        5.0%

  Pre-Tax                        6,302    (5,361) -185.1%           4,502      2,202  -51.1%         4,922       4,930   0.2%

  Net Income                     3,711    (4,837) -230.3%           2,701      1,397  -48.3%         2,953       3,148   6.6%

  EPS                                                            $   0.73  $    0.38  -47.9%     $    0.78   $    0.83   6.4%
</TABLE>

<TABLE>
<CAPTION>
                                          YTD SEPTEMBER 30, 1997
                              -----------------------------------------------
                                FORECAST    BUDGET     ACTUAL     VARIANCE(1)    
                              -----------------------------------------------
<S>                           <C>           <C>        <C>        <C>
Total Revenue                 $ 96,011      $ 123,384  $ 94,361      - 23.5%        
Cost of Sales                   78,390         99,462    77,212  
                              ---------------------------------  
  Gross Profit                  17,621         23,922    17,149      - 28.3%
  % of Total Rev.                 18.4%          19.4%     18.2%  
                                                                 
S,G&A                           12,909         15,639    12,465  
                              ---------------------------------  
                                                                 
  Operating Profit               4,712          8,283     4,684      - 43.5%
  % of Total Rev.                  4.9%           6.7%      5.0%   
                                                                 
  Pre-Tax                        4,513          7,328     4,675      - 36.2%
                                                                 
  Net Income                     2,693          4,397     2,805      - 36.2%
                                                                 
  EPS                         $   0.70      $    1.15  $   0.73      - 36.5%

</TABLE>

(1) Variance for 1997 YTD is expressed as the difference between actual and
budget.

                                      5
<PAGE>   8

INVESTMENT BANKING GROUP


                     SIGNAGE-RELATED MANUFACTURING COMPANIES
                       COMPARABLE COMPANY MARKET MULTIPLES


   
<TABLE>
<CAPTION>
                                                                                           5-YEAR
                                                   LTM      CAL. 1997     CAL. 1998      PROJECTED          52 WEEK       
COMPANY                     TICKER    LTM END      EPS      EST. EPS      EST. EPS(1)   GROWTH RATE       HIGH    LOW    
- ------------------------    --------  --------    -------   ----------   -----------    ------------     -------------   
<S>                         <C>       <C>         <C>       <C>          <C>             <C>             <C>        

Plasti-Line, Inc.             SIGN    Sep 97     $0.99(2)    $1.25(2)     $1.38(2)         18.7%          $13.75   $7.50 
                                            
Daktronics, Inc.              DAKT    Jul 97      0.27        0.42         0.61              NA             6.75    3.50 
E A C Industries              EACI    Jul 97     (0.05)         NA           NA              NA             0.44    0.13 
Falcon Products, Inc.         FCP     Jul 97      0.83 (3)    0.79         0.94            18.5%           16.00   12.75 
H M G Worldwide Corp.         HMGC    Jun 97     (0.53)         NA           NA              NA             2.00    0.88 
Holophane Corp.               HLPH    Jun 97      1.52        1.57         1.74            11.3%           25.75   17.75 
La-Man Corp.                  LAMN    Jun 97      0.36 (4)      NA           NA              NA             3.13    1.00 
Lancer Corp.                  LAN     Jun 97      0.67        0.78         1.08              NA            17.63    9.67 
L S I Industries, Inc.        LYTS    Jun 97      0.97        1.07         1.26            15.0%           18.13    9.50 
Marlton Technologies          MTY     Jun 97      0.33          NA           NA              NA             7.75    3.13 
Specialty Equipment Cos, Inc. SPEQ    Jul 97      1.70          NA           NA              NA            17.50   11.00 
Standex International Corp    SXI     Jun 97      2.00        2.20         2.55            10.0%           36.50   24.50 
Trans-Industries, Inc.        TRNI    Sep 97      0.80          NA           NA              NA            13.25    4.69 
Trans-Lux Corp.               TLX     Jun 97      0.89        1.15         1.25            15.0%           16.00   10.75 
Zimmerman Sign Co.            ZSCO    Jun 97      0.70 (5)      NA           NA              NA             4.50    2.25 
                            
<CAPTION>

                                       BASED ON CLOSING STOCK PRICE AS OF     10/28/97
                                       ------------------------------------------------

                                                              PRICE/      PRICE/    CAL. 1997    CAL. 1998
                                      PRICE       PRICE/     CAL. 1997   CAL. 1998    PE /         PE /         PRICE/
                                     PER SHARE    LTM EPS    EST. EPS    EST. EPS   GROWTH RATE  GROWTH RATE  BOOK VALUE
                                    ---------   ----------  ----------  ----------  -----------  -----------  -----------
<S>                                 <C>         <C>         <C>         <C>         <C>          <C>          <C>
Plasti-Line, Inc.                     $14.50        14.6 x     11.6 x     10.5x         62.2%        56.3%       2.0    
                                                           
Daktronics, Inc.                        5.88        21.8       14.0        9.6            NM           NM        1.2    
E A C Industries                        0.25          NM         NA         NA            NM           NM        0.3    
Falcon Products, Inc.                  15.69        18.9       19.8       16.7         107.0%        90.3%       2.1    
H M G Worldwide Corp.                   1.19          NM         NA         NA            NM           NM        1.8    
Holophane Corp.                        22.88        15.0       14.6       13.1         128.6%       116.0%       3.6    
La-Man Corp.                            2.50         6.9         NA         NA            NM           NM        1.9    
Lancer Corp.                           13.69        20.5       17.5       12.7            NM           NM        4.3    
L S I Industries, Inc.                 17.13        17.7       16.0       13.6         106.8%        90.6%       2.6    
Marlton Technologies                    6.25        18.9         NA         NA            NM           NM        2.0    
Specialty Equipment Cos, Inc.          16.38         9.6         NA         NA            NM           NM         NM    
Standex International Corp             33.88        16.9       15.4       13.3         153.9%       132.8%       3.1    
Trans-Industries, Inc.                 11.00        13.8         NA         NA            NM           NM        3.8    
Trans-Lux Corp.                        14.50        16.3       12.6       11.6          84.1%        77.3%       0.8    
Zimmerman Sign Co.                      3.65         5.2         NA         NA            NM           NM         NM    
                                                           
                                                           
                                                           
Median (excluding SIGN):                            16.6 x     15.4 x     13.1 x       107.0%        90.6%       2.1 x
                                                           
Average (excluding SIGN):                           15.1       15.1       12.9         116.1%       101.4%       2.3 
                                                           
Adjusted Average (excluding SIGN and high and low): 15.5       15.5       12.9         114.1%        99.0%       2.3

</TABLE>

(1) When calendar 1998 EPS Multiple is not available it is approximated using 
    company's 5-year projected growth rate.
(2) SIGN earnings estimates are based on company's projections.
(3) FCP LTM earnings exclude $0.04 income from discontinued operations.
(4) LAMN LTM earnings exclude $0.13 loss from discontinued operations.
(5) ZSCO LTM earnings exclude a $1,105 stock distribution charge.


<PAGE>   9
INVESTEMENT BANKING GROUP

                                      
                   SIGNAGE-RELATED MANUFACTURING COMPANIES
              COMPARABLE COMPANY MARKET CAPITALIZATION MULTIPLES


<TABLE>
<CAPTION>
                                                                               TOTAL        TOTAL        LTM                     
                                           10/28/97    NUMBER OF   TOTAL       DEBT,       MARKET       TOTAL         LTM     
COMPANY                          TICKER     PRICE       SHARES     EQUITY    NET OF CASH   CAPITAL     REVENUES      EBITDA    
- --------------------------      ---------  --------    ---------  ---------  -----------   --------   -----------  ------------ 
<S>                             <C>        <C>         <C>        <C>        <C>           <C>        <C>          <C>          
                                                                                                                                   
Plasti-Line, Inc.               SIGN         $14.50      3,819    $55,382      $5,211       $60,593      $129,128      $9,160      
                                                                                                                                   
Daktronics, Inc.                DAKT           5.88      4,306     25,322       4,976        30,298        61,386       4,487  (1) 
E A C Industries                EACI           0.25      2,312        578           0           578         5,712          22  (2) 
Falcon Products, Inc.           FCP           15.69      9,567    150,078           0       150,078       121,460      17,612      
H M G Worldwide Corp.           HMGC           1.19      8,664     10,289       5,207        15,496        43,856      (2,683)     
Holophane Corp.                 HLPH          22.88     11,322    258,996       8,300       267,296       203,293      37,223  (3) 
La-Man Corp.                    LAMN           2.50      3,405      8,513       1,890        10,403        15,946       1,511      
Lancer Corp.                    LAN           13.69     13,344    182,642      41,739       224,380       115,721      13,920      
L S I Industries, Inc.          LYTS          17.13      9,020    154,468           0       154,468       144,742      16,897      
Marlton Technologies            MTY            6.25      4,756     29,724           0        29,724        43,474       3,549      
Specialty Equipment Cos, Inc.   SPEQ          16.38     18,280    299,342     118,929       418,271       413,283      68,182      
Standex International Corp.     SXI           33.88     13,110    444,096     108,228       552,324       564,623      64,790      
Trans-Industries, Inc.          TRNI          11.00      3,072     33,792       6,327        40,119        34,822       4,576  (4) 
Trans-Lux Corp.                 TLX           14.50      1,284     18,615      37,065        55,680        48,808      12,169      
Zimmerman Sign Co.              ZSCO           3.65      1,855      6,770      14,952        21,722        43,104       4,636  (5) 

<CAPTION>
                                                  (IN THOUSANDS)             
                                                                             
                                             MARKET        MARKET                                             
                                             CAP./         CAP./                                   
                                             EBITDA       REVENUES                                 
                                          ------------  ------------           
<S>                                       <C>           <C>                    
Plasti-Line, Inc.                             6.6 x         0.47 x             
                                                                             
Daktronics, Inc.                              6.8           0.49             
E A C Industries                             26.3           0.10             
Falcon Products, Inc.                         8.5           1.24             
H M G Worldwide Corp.                          NM           0.35                                                                   
Holophane Corp.                               7.2           1.31                                                                   
La-Man Corp.                                  6.9           0.65                                                                   
Lancer Corp.                                 16.1           1.94                                                                   
L S I Industries, Inc.                        9.1           1.07                                                                   
Marlton Technologies                          8.4           0.68                                                                   
Specialty Equipment Cos, Inc.                 6.1           1.01                                                                   
Standex International Corp.                   8.5           0.98                                                                   
Trans-Industries, Inc.                        8.8           1.15                                                                   
Trans-Lux Corp.                               4.6           1.14                                                                   
Zimmerman Sign Co.                            4.7           0.50             


                                                                
Median (excluding SIGN):                      8.4    x      1.00  x     
                                                                                                           
Average (excluding SIGN):                     9.4           0.90        
                                                                                                           
Adjusted Average (excluding SIGN and high 
and low):                                     8.3          0.88        
                        

                                                


                                                                                     
                                                                                     
                                                                                     
                                                                                     
                                                                                     
</TABLE>

(1) DAKT LTM EBITDA figure is approximated based on fiscal 1996 margins due to
    lack of disclosure in the press release.
(2) EACI LTM EBITDA figure is approximated based on fiscal 1996 margins due to
    lack of disclosure in the press release.
(3) HLPH LTM EBITDA figure is approximated based on fiscal 1996 margins due to
    lack of disclosure in the press release.
(4) TRNI LTM EBITDA figure is approximated based on fiscal 1996 margins due to
    lack of disclosure in the press release.
(5) ZSCO LTM EBITDA exlcudes a $1,105 stock distribution charge.            






<PAGE>   10

INVESTMENT BANKING GROUP


                   SIGNAGE-RELATED MANUFACTURING COMPANIES
            COMPARABLE COMPANY ANALYSIS -- SIDE-BY-SIDE COMPARISON


<TABLE>
<CAPTION>
                                 PLASTI-LINE, INC.             DAKTRONICS, INC.              E A C INDUSTRIES
                                 ----------------              ----------------              ----------------                    
<S>                              <C>          <C>                 <C>         <C>            <C>           <C>
A. Revenues                  
      Latest Twelve Months         $129,128                       $61,386                      $ 5,712
            Fiscal 1996/97          131,179                        62,640                        5,988
            Fiscal 1995/96          103,818                        52,507                        7,660
            Fiscal 1994/95           78,162                        41,947                        6,428
            Fiscal 1993/94           91,113                        41,102                        7,188
            Fiscal 1992/93           84,334                        30,697                        8,678
                             
      CAGR (No. of Years)               9.4%  (4.7 yrs.)             17.7%    (4.3 yrs.)          -8.9%     (4.5 yrs.)
                             
B. EBITDA                    
      Latest Twelve Months         $  9,160        7.1%           $ 4,487        7.3%          $    22         0.4%
            Fiscal 1996/97            8,784        6.7%             4,579        7.3%               23         0.4%
            Fiscal 1995/96            5,435        5.2%             1,511        2.9%              259         3.4%
            Fiscal 1994/95            3,628        4.6%             2,781        6.6%              332         5.2%
            Fiscal 1993/94            6,969        7.6%             4,843       11.8%              988        13.7%
            Fiscal 1992/93            6,509        7.7%             3,734       12.2%                   
                             
      CAGR (No. of Years)               7.5%  (4.7 yrs.)              4.4%    (4.3 yrs.)         -66.3%     (3.5 yrs.)
      Average EBITDA Margin             6.4%                          8.2%                         5.7%
                             
C. Net Income                
      Latest Twelve Months         $  3,779        2.9%           $ 1,137        1.9%          $  (118)       -2.1%
            Fiscal 1996/97            3,148        2.4%             1,508        2.4%             (161)       -2.7%
            Fiscal 1995/96            1,880        1.8%              (215)      -0.4%              129         1.7%
            Fiscal 1994/95            1,565(1)     2.0%               967        2.3%              704        11.0%
            Fiscal 1993/94            2,854        3.1%             1,976        4.8%              504         7.0%
            Fiscal 1992/93            2,385        2.8%             1,107        3.6%              686         7.9%
                             
      CAGR (No. of Years)              10.2%  (4.7 yrs.)              0.6%    (4.3 yrs.)            NM  
      Average Net Margin                2.4%                          2.5%                         5.0%
                             
D. Capitalization            
                    As of:          9/30/97                       4/30/97                      7/31/97
                             
           Short-Term Debt         $    745        2.0%           $ 3,388       12.6%          $    35         1.8%
            Long-Term Debt            8,791       23.3%             1,706        6.4%               92         4.8%
      Shareholders' Equity           28,178       74.7%            21,750       81.0%            1,771        93.3%
                                   --------                       -------                      -------             
             Total Capital         $ 37,714      100.0%           $26,844      100.0%          $ 1,897       100.0%
                                   ========                       =======                      =======            
                                                
<CAPTION>

                                                                                                  (IN THOUSANDS)
                                                          FALCON PRODUCTS, INC.              HMG WORLDWIDE CORP.
                                                          ---------------------              -------------------        
<S>                                                       <C>                  <C>           <C>                  <C>
A. Revenues                                           
      Latest Twelve Months                                       $121,460                      $   43,856                       
            Fiscal 1996/97                                        111,040                          45,552                       
            Fiscal 1995/96                                         90,036                          47,641                       
            Fiscal 1994/95                                         77,834                          55,578                       
            Fiscal 1993/94                                         62,957                          20,375                       
            Fiscal 1992/93                                         48,990                           3,750                       
                                                                                                                                
      CAGR (No. of Years)                                            21.1%     (4.7 yrs.)            72.8%        (4.5 yrs.)    
                                                                                                                                
B. EBITDA                                                                                                                       
      Latest Twelve Months                                       $ 17,612        14.5%         $   (2,683)          -6.1%       
            Fiscal 1996/97                                         17,315        15.6%             (4,184)          -9.2%       
            Fiscal 1995/96                                         15,243        16.9%             (5,551)         -11.7%       
            Fiscal 1994/95                                         12,423        16.0%                461            0.8%       
            Fiscal 1993/94                                          8,200        13.0%                154            0.8%       
            Fiscal 1992/93                                          6,750        13.8%               (891)         -23.8%       
                                                                                                                                
      CAGR (No. of Years)                                            22.4%     (4.7 yrs.)              NM                       
      Average EBITDA Margin                                          15.1%                           -8.6%                      
                                                                                                                                
C. Net Income                                                                                                                   
      Latest Twelve Months                                       $  8,497         7.0%         $   (3,935)          -9.0%       
            Fiscal 1996/97                                          8,433         7.6%             (5,535)         -12.2%       
            Fiscal 1995/96                                          7,457         8.3%            (10,118)         -21.2%       
            Fiscal 1994/95                                          6,176         7.9%               (963)          -1.7%       
            Fiscal 1993/94                                          4,447         7.1%               (528)          -2.6%       
            Fiscal 1992/93                                          3,735         7.6%             (1,083)         -28.9%       
                                                                                                                                
      CAGR (No. of Years)                                            18.9%     (4.7 yrs.)              NM                       
      Average Net Margin                                              7.7%                          -13.3%                      
                                                                                                                                
D. Capitalization                                                                                                               
                    As of:                                        7/31/9                          6/30/97                       
                                                                                                                                
           Short-Term Debt                                       $    871         1.2%            $12,120           67.5%       
            Long-Term Debt                                            507         0.7%                  0            0.0%       
      Shareholders' Equity                                         69,981        98.1%              5,831           32.5%       
                                                                 --------                      ----------          -----        
             Total Capital                                       $ 71,359       100.0%         $   17,951          100.0%       
                                                                 ========                      ==========          =====        
</TABLE>  

(1) Excludes $3,986 for goodwill write off and $2,416 for restructuring cost.





                                                                              
                                                                              
<PAGE>   11
INVESTMENT BANKING GROUP


                    SIGNATE-RELATED MANUFACTURING COMPANIES
              COMPARABLE COMPANY ANALYSIS--SIDE-BY-SIDE COMPARISON

                                                                  (In thousands)
           

<TABLE>
<CAPTION>
                                 PLASTI-LINE, INC.                 HOLOPHANE CORP.                       LA-MAN CORP.
                                 -----------------                 ---------------                     ------------------
<S>                              <C>            <C>                <C>                 <C>             <C>            <C>
A. REVENUES
      Latest Twelve Months         $129,128                            $203,293                        $15,946
            Fiscal 1996/97          131,179                             190,939                         15,946
            Fiscal 1995/96          103,818                             181,069                         13,697
            Fiscal 1994/95           78,162                             150,997                          6,908
            Fiscal 1993/94           91,113                             138,818                          4,805
            Fiscal 1992/93           84,334                             129,863                          2,689

      CAGR (No. of Years)               9.4%     (4.7 yrs.)                10.5%       (4.5 yrs.)         56.0%       (4.0 yrs.)

B. EBITDA
      Latest Twelve Months         $  9,160        7.1%                $ 37,223          18.3%         $ 1,511           9.5%
            Fiscal 1996/97            8,784        6.7%                  34,504          18.1%           1,511           9.5%
            Fiscal 1995/96            5,435        5.2%                  34,829          19.2%           1,016           7.4%
            Fiscal 1994/95            3,628        4.6%                  25,383          16.8%             565           8.2%
            Fiscal 1993/94            6,969        7.6%                  21,325          15.4%            (376)         -7.8%
            Fiscal 1992/93            6,509        7.7%                  19,050          14.7%            (406)        -15.1%

      CAGR (No. of Years)               7.5%     (4.7 yrs.)                16.1%       (4.5 yrs.)           NM
      Average EBITDA Margin             6.4%                               16.8%                           0.4%

C. NET INCOME
      Latest Twelve Months         $  3,779        2.9%                $ 17,903           8.8%         $   206           1.3%
            Fiscal 1996/97            3,148        2.4%                  16,468           8.6%             206           1.3%
            Fiscal 1995/96            1,880        1.8%                  16,042           8.9%             626           4.6%
            Fiscal 1994/95            1,565(1)     2.0%                   9,488           6.3%             251           3.6%
            Fiscal 1993/94            2,854        3.1%                   4,575           3.3%            (548)        -11.4%
            Fiscal 1992/93            2,385        2.8%                   3,154           2.4%            (459)        -17.1%

      CAGR (No. of Years)              10.2%     (4.7 yrs.)                47.1%       (4.5 yrs.)           NM
      Average Net Margin                2.4%                                5.9%                          -3.8%

D. CAPITALIZATION
                    As of:          9/30/97                             6/30/97                        6/30/97

           Short-Term Debt         $    745        2.0%                $  6,390           6.9%         $   135           2.1%
            Long-Term Debt            8,791       23.3%                  15,671          16.8%           1,868          28.5%
      Shareholders' Equity           28,178       74.7%                  70,979          76.3%           4,560          69.5%
                                   --------                            --------                        -------        
             Total Capital         $ 37,714      100.0%                $ 93,040         100.0%         $ 6,563         100.0%
                                   ========                            ========                        =======         
</TABLE>




<TABLE>
<CAPTION>
                                       LANCER CORP.                LSI INDUSTRIES, INC.
                                       ------------                --------------------
<S>                                    <C>               <C>       <C>                    <C>
A. REVENUES
      Latest Twelve Months              $115,721                          $144,742
            Fiscal 1996/97               102,308                           144,742
            Fiscal 1995/96                75,912                           152,733
            Fiscal 1994/95                70,900                           119,927
            Fiscal 1993/94                56,661                            93,535
            Fiscal 1992/93                44,729                            72,563

      CAGR (No. of Years)                   23.5%        (4.5 yrs.)           18.8%       (4.0 yrs.)

B. EBITDA
      Latest Twelve Months              $ 13,920           12.0%          $ 16,897          11.7%
            Fiscal 1996/97                12,565           12.3%            16,897          11.7%
            Fiscal 1995/96                 8,347           11.0%            15,867          10.4%
            Fiscal 1994/95                 6,798            9.6%            12,296          10.3%
            Fiscal 1993/94                 4,938            8.7%             8,934           9.6%
            Fiscal 1992/93                 3,954            8.8%             4,349           6.0%

      CAGR (No. of Years)                   32.3%        (4.5 yrs.)           40.4%       (4.0 yrs.)
      Average EBITDA Margin                 10.1%                              9.6%

C. NET INCOME
      Latest Twelve Months              $  6,458            5.6%          $  8,872           6.1%
            Fiscal 1996/97                 5,733            5.6%             8,872           6.1%
            Fiscal 1995/96                 4,091            5.4%             8,270           5.4%
            Fiscal 1994/95                 2,951            4.2%             6,174           5.1%
            Fiscal 1993/94                 2,174            3.8%             4,190           4.5%
            Fiscal 1992/93                 1,058            2.4%             1,669           2.3%

      CAGR (No. of Years)                   49.5%        (4.5 yrs.)           51.8%       (4.0 yrs.)
      Average Net Margin                     4.3%                              4.7%

D. CAPITALIZATION
                    As of:               6/30/97                           6/30/97

           Short-Term Debt              $ 22,370           25.8%              $317           0.5%
            Long-Term Debt                22,104           25.5%             1,226           2.0%
      Shareholders' Equity                42,159           48.7%            59,149          97.5%
                                        --------                          --------         
             Total Capital              $ 86,633          100.0%          $ 60,692         100.0%
                                        ========                          ========         
</TABLE>


(1) Excludes $3,986 for goodwill write off and $2,416 for restructuring cost.
<PAGE>   12
INVESTMENT BANKING GROUP


                     SIGNAGE-RELATED MANUFACTURING COMPANIES
      COMPARABLE COMPANY ANALYSIS -- SIDE-BY-SIDE COMPARISON 


<TABLE>
<CAPTION>
                                                                                                                    (In thousands)

                                PLASTI-LINE,        MARLTON         SPECIALTY EQUIPMENT  STANDEX INTERNATIONAL   TRANS-INDUSTRIES,
                                    INC.          TECHNOLOGIES            COS, INC.               CORP.                 INC.
                           ------------------  -------------------  --------------------  --------------------  ------------------- 
<S>                        <C>                 <C>                  <C>                   <C>                   <C>    
A. REVENUES
    Latest Twelve Months   $129,128            $43,474              $413,283              $564,623              $34,822
       Fiscal 1996/97       131,179             38,316               401,230               564,623               29,920
       Fiscal 1995/96       103,818             27,672               392,512               562,679               24,934
       Fiscal 1994/95        78,162             24,613               371,730               569,293               23,202
       Fiscal 1993/94        91,113             19,172               320,873               529,399               25,572
       Fiscal 1992/93        84,334             17,510               267,388               506,312               26,023

 CAGR (No. of Years)            9.4% (4.7 yrs.)   22.4% (4.5 yrs.)      10.2%  (4.5 yrs.)      2.8%  (4.0 yrs.)     6.3%  (4.7 yrs.)

B. EBITDA
    Latest Twelve Months   $  9,160     7.1%   $ 3,549       8.2%   $ 68,182     16.5%    $ 64,790     11.5%    $ 4,576      13.1%
       Fiscal 1996/97         8,784     6.7%     2,983       7.8%     67,642     16.9%      64,790     11.5%      3,932      13.1%
       Fiscal 1995/96         5,435     5.2%     1,849       6.7%     66,102     16.8%      69,669     12.4%      2,593      10.4%
       Fiscal 1994/95         3,628     4.6%     1,507       6.1%     60,629     16.3%      78,526     13.8%      1,181       5.1%
       Fiscal 1993/94         6,969     7.6%       549       2.9%    (29,701)    -9.3%      60,638     11.5%        813       3.2%
       Fiscal 1992/93         6,509     7.7%       919       5.2%     24,143      9.0%      55,193     10.9%      1,807       6.9%

   CAGR (No. of Years)          7.5% (4.7 yrs.)   35.1% (4.5 yrs.)      26.0%  (4.5 yrs.)      4.1%  (4.0 yrs.)    21.6%  (4.7 yrs.)
   Average EBITDA Margin        6.5%               5.7%                 10.0%                 12.0%                 7.8%

C. NET INCOME
    Latest Twelve Months   $  3,779     2.9%   $ 1,831       4.2%   $ 36,452      8.8%    $ 26,919      4.8%    $ 2,538      7.3%
       Fiscal 1996/97         3,148     2.4%     2,340       6.1%     34,122      8.5%      26,919      4.8%      1,723      5.8%
       Fiscal 1995/96         1,880     1.8%     1,253       4.5%      8,911      2.3%      30,714      5.5%        824      3.3%
       Fiscal 1994/95         1,565(1)  2.0%       487       2.0%    (53,996)   -14.5%      38,320      6.7%       (481)    -2.1%
       Fiscal 1993/94         2,854     3.1%      (133)     -0.7%    (58,420)   -18.2%      27,147      5.1%       (588)    -2.3%
       Fiscal 1992/93         2,385     2.8%       108       0.6%    (56,732)   -21.2%      24,012      4.7%        127      0.5%

   CAGR (No. of Years)         10.2%              87.7%   (4.5 yrs.)    NM                     2.9%  (4.0 yrs.)    87.9%  (4.7 yrs.)
   Average Net Margin           2.5%               2.5%                 -8.6%                  5.4%                 1.0%

D. CAPITALIZATION
               As of:       9/30/97            6/30/97               7/31/97               6/30/97              9/30/97

      Short-Term Debt          $745     2.0%       $55       0.4%        $47      0.0%      $2,030      0.8%    $ 2,607     16.9%
       Long-Term Debt         8,791    23.3%       126       0.8%    155,440    155.7%     112,347     44.0%      3,961     25.7%
 Shareholders' Equity        28,178    74.7%    14,701      98.8%    (55,626)   -55.7%     141,185     55.2%      8,816     57.3%
                           --------            -------              --------              --------              -------          

        Total Capital      $ 37,714   100.0%   $14,882     100.0%   $ 99,861    100.0%    $255,562    100.0%    $15,383    100.0%
                           ========            =======              ========              ========              =======          
</TABLE>


(1) Excludes $3,986 for goodwill write off and $2,416 for restructuring cost.
<PAGE>   13
INVESTMENT BANKING GROUP


                    SIGNATE-RELATED MANUFACTURING COMPANIES
              COMPARABLE COMPANY ANALYSIS--SIDE-BY-SIDE COMPARISON
           
                                                                (In thousands)

<TABLE>
<CAPTION>
                                 PLASTI-LINE, INC.              TRANS-LUX CORP.                    ZIMMERMAN SIGN CO.           
                                 -----------------              ---------------                    ------------------
<S>                              <C>            <C>             <C>                                <C>              <C>
A. REVENUES                                                      
      Latest Twelve Months         $129,128                          $48,808                              $43,104                  
            Fiscal 1996/97          131,179                           45,285                               41,275                  
            Fiscal 1995/96          103,818                           37,791                               41,667                  
            Fiscal 1994/95           78,162                           33,742                               36,427                  
            Fiscal 1993/94           91,113                           35,799                               33,001                  
            Fiscal 1992/93           84,334                           24,130                               23,941                  
                                                                                                                                   
        CAGR (No. of Years)             9.4%    (4.7 yrs.)              17.0%             (4.5 yrs.)         14.0%   (4.5 yrs.)    
                                                                                                                                   
B. EBITDA                                                                                                                          
      Latest Twelve Months         $  9,160        7.1%              $12,169                24.9%          $4,636      10.8%       
            Fiscal 1996/97            8,784        6.7%               11,700                25.8%           4,359      10.6%       
            Fiscal 1995/96            5,435        5.2%               10,792                28.6%           2,717       6.5%       
            Fiscal 1994/95            3,628        4.6%                9,819                29.1%           4,561      12.5%       
            Fiscal 1993/94            6,969        7.6%               10,385                29.0%                                  
            Fiscal 1992/93            6,509        7.7%                6,517                27.0%                                  
                                                                                                                                   
      CAGR (No. of Years)               7.5%    (4.7 yrs.)              14.9%             (4.5 yrs.)          0.7%   (2.5 yrs.)  
      Average EBITDA Margin             6.4%                            27.9%                                 9.9%               
                                                                                                                                   
C. NET INCOME                                                                                                                      
      Latest Twelve Months         $  3,779        2.9%               $1,312                 2.7%          $1,310       3.0%       
            Fiscal 1996/97            3,148        2.4%                1,250                 2.8%           1,806       4.4%       
            Fiscal 1995/96            1,880        1.8%                1,066                 2.8%           2,377       5.7%       
            Fiscal 1994/95            1,565(1)     2.0%                1,314                 3.9%           2,074       5.7%       
            Fiscal 1993/94            2,854        3.1%                  489                 1.4%           1,478       4.5%       
            Fiscal 1992/93            2,385        2.8%                  345                 1.4%            (176)     -0.7%       
                                                                                                                                   
      CAGR (No. of Years)              10.2%    (4.7 yrs.)              34.6%             (4.5 yrs.)           NM                  
      Average Net Margin                2.4%                             2.5%                                 3.9%               
                                                                                                                                   
D. CAPITALIZATION                                                                                                                  
                    As of:          9/30/97                          6/30/97                               6/30/97            
           Short-Term Debt         $    745        2.0%              $ 1,055                 1.4%          $1,518       8.7%       
            Long-Term Debt            8,791       23.3%               49,791                67.1%          24,883     142.4%       
      Shareholders' Equity           28,178       74.7%               23,393                31.5%          (8,926)    -51.1%       
                                   --------                          -------                              -------    
             Total Capital         $ 37,714      100.0%              $74,239               100.0%         $17,475     100.0% 
                                   ========                          =======                              =======            
</TABLE>




(1) Excludes $3,986 for goodwill write off and $2,416 for restructuring cost.
<PAGE>   14

INVESTMENT BANKING GROUP


                     SIGNAGE-RELATED MANUFACTURING COMPANIES
             COMPARABLE COMPANY ANALYSIS -- SIDE-BY-SIDE COMPARISON


<TABLE>
<CAPTION>
                                                                                                                  (In thousands)
                                                                                                                       HMG 
                         PLASTI-LINE, INC.      DAKTRONICS, INC.       E A C INDUSTRIES   FALCON PRODUCTS, INC.   WORLDWIDE CORP. 
                         -----------------      -----------------     -----------------  ---------------------   -------------- 
<S>                      <C>         <C>        <C>         <C>       <C>          <C>   <C>            <C>      <C>      <C>
A. Total Capital / ROC                                                                                                         
                                                                                                                               
        Fiscal 1996/97     $40,167   7.0%       $29,416      5.2%      $ 2,483     - 6.3%    $69,881    13.0%    $15,234  -33.0%   
        Fiscal 1995/96      49,189   4.5%        28,477     -0.9%        2,622       5.0%     60,196    13.3%     18,347  -46.2%   
        Fiscal 1994/95      35,102   4.5%        21,535      4.6%        2,497      40.3%     52,343    12.6%     25,459  - 5.0%
        Fiscal 1993/94      34,362   8.5%        20,964     11.3%          997     -32.4%     45,416    11.3%     13,232  - 7.0%   
        Fiscal 1992/93      32,789               13,857                 (4,112)               33,063               1,904   
                                                                                                                            
                                                                                                                            
                                                                                                                            
B. Total Assets / ROA                                                                                                       

        Fiscal 1996/97     $67,244   4.4%       $37,136      4.0%      $ 3,315      -4.7%    $84,989    10.5%    $28,755  -18.0%    
        Fiscal 1995/96      77,150   2.9%        37,767     -0.7%        3,523       3.5%     74,884    10.7%     32,648  -29.2%    
        Fiscal 1994/95      51,450   3.1%        28,262      3.5%        3,824      21.0%     64,905    10.5%     36,718   -2.8%    
        Fiscal 1993/94      49,522   5.5%        27,370      8.2%        2,878      14.4%     52,820     9.6%     33,022   -2.9%    
        Fiscal 1992/93      53,424               20,772                  4,099                40,147               3,637   
                                                                                                                              
                                                                                                                              
                                                                                                                              
                                                                                                                              
C. Total Equity / ROE                                                                                                         
                                                                                                                              
        Fiscal 1996/97     $27,202  12.3%       $21,750      7.2%      $ 1,819      -8.5%    $68,476    13.3%    $ 5,191  -72.5%    
        Fiscal 1995/96      23,891   8.1%        19,861     -1.1%        1,980       6.7%     58,307    13.7%     10,076  -66.8%    
        Fiscal 1994/95      22,353   6.3%        20,076      4.9%        1,851      49.4%     50,556    13.0%     20,223   -8.2%    
        Fiscal 1993/94      27,081  11.2%        19,109     14.8%          997     -22.7%     44,556    13.0%      3,191  -23.2%    
        Fiscal 1992/93      24,084                7,535                 (5,440)               23,813               1,352        
</TABLE>




<PAGE>   15
INVESTMENT BANIKING GROUP


                    SIGNAGE-RELATED MANUFACUTIRNG COMPANIES
            COMPARABLE COMPANY ANALYSIS - SIDE-BY-SIDE COMPARISION



<TABLE>
<CAPTION>                                                                                                         
                                                                                                                    (In thousands)

                                                                                                                         L S I
                            PLASTI-LINE, INC.       HOLOPHANE CORP.         LA-MAN CORP.         LANCER CORP.       INDUSTRIES, INC.
                           ------------------      ----------------        ---------------      -------------      -----------------
<S>                        <C>          <C>        <C>         <C>         <C>      <C>         <C>       <C>      <C>       <C>
A.  TOTAL CAPITAL / ROC                                                                                                     
                                                                                                                           
      Fiscal 1996/97        $40,167     7.0%       $ 92,400    18.9%       $6,563     3.1%      $66,048   10.3%    $60,692   15.2%
      Fiscal 1995/96         49,189     4.5%         81,799    20.8%        6,563    13.3%       44,911    9.9%     56,299   17.6%
      Fiscal 1994/95         35,102     4.5%         72,444    13.1%        2,842     9.0%       37,725    8.7%     37,552   19.0%
      Fiscal 1993/94         34,362     8.5%         72,872     6.4%        2,763   -30.9%       30,059    7.5%     27,581   16.0%
      Fiscal 1992/93         32,789                  70,074                   781                28,034             24,924
                                                                       
                                                 
                                                 
B. TOTAL ASSETS / ROA                            
                                                 
      Fiscal 1996/97        $67,244     4.4%       $123,967    14.0%       $9,384     2.2%      $82,009    8.2%    $79,626   11.2%
      Fiscal 1995/96         77,150     2.9%        110,779    15.3%        9,384     9.3%       57,944    7.8%     79,496   11.6%
      Fiscal 1994/95         51,450     3.1%         99,352     9.7%        4,059     6.5%       46,896    6.9%     62,553   11.3%
      Fiscal 1993/94         49,522     5.5%         95,915     5.0%        3,691   -21.9%       38,902    5.7%     46,287    9.9%
      Fiscal 1992/93         53,424                  88,014                 1,308                37,762             38,051
                                                    
                                                    
                                                    
                                                    
C. TOTAL EQUITY / ROE                               
                                                    
      Fiscal 1996/97        $27,202     12.3%      $ 67,144    28.0%       $4,560     4.5%      $37,036   16.8%    $59,149   15.6%
      Fiscal 1995/96         23,891      8.1%        50,389    37.7%        4,560    17.1%       31,065   14.1%     54,737   19.6%
      Fiscal 1994/95         22,353      6.3%        34,722    30.6%        2,754     9.8%       26,919   12.5%     29,453   23.1%
      Fiscal 1993/94         27,081     11.2%        27,201    27.3%        2,386   -38.5%       20,325   11.4%     23,981   19.2%
      Fiscal 1992/93         24,084                   6,297                   461                17,923             19,655

   
</TABLE>

<PAGE>   16
INVESTMENT BANKING GROUP

                   SIGNAGE-RELATED MANUFACTURING COMPANIES
             COMPARABLE COMPANY ANALYSIS-SIDE-BY-SIDE COMPARISON


<TABLE>                                      
<CAPTION>                                    
                                             
                                                                                                         (In thousands)
                                                                                                        
                                                       MARLTON            SPECIALTY EQUIPMENT       STANDEX INTERNATIONAL         
                           PLASTI-LINE, INC.         TECHNOLOGIES              COS, INC.                    CORP.                  
                          ------------------       -----------------      --------------------      ---------------------         
<S>                       <C>                      <C>                    <C>                       <C>
A.  TOTAL CAPITAL / ROC                                                                                                          
                                                                                                                                 
      Fiscal 1996/97        $40,167     7.0%       $14,688    17.6%        $ 84,350      40.2%       $255,562      10.6%         
      Fiscal 1995/96         49,189     4.5%        11,833    11.2%          85,594      10.9%        253,800      12.3%         
      Fiscal 1994/95         35,102     4.5%        10,515     4.6%          78,384     -46.8%        247,517      15.7%         
      Fiscal 1993/94         34,362     8.5%        10,475    -1.4%         152,175     -31.2%        241,362      11.6%         
      Fiscal 1992/93         32,789                  8,562                  222,620                   226,654                    
                                                                                                                                 
                                                                                                                                 
                                                                                                                                 
B. TOTAL ASSETS / ROA                                                                                                            
                                                                                                                                 
      Fiscal 1996/97        $67,244     4.4%       $22,191    12.1%         176,916      19.1%       $341,038       8.0%         
      Fiscal 1995/96         77,150     2.9%        16,608     7.7%         180,235       5.1%        335,333       9.1%         
      Fiscal 1994/95         51,450     3.1%        16,145     3.3%         168,576     -27.0%        342,702      11.5%         
      Fiscal 1993/94         49,522     5.5%        13,780    -1.1%         231,630     -22.0%        323,721       8.6%         
      Fiscal 1992/93         53,424                 10,754                  299,183                   308,569                    
                                                                                                                                 
                                                                                                                                 
                                                                                                                                 
                                                                                                                                 
C. TOTAL EQUITY / ROE                                                                                                            
                                                                                                                                   
      Fiscal 1996/97        $27,202     12.3%      $13,576    19.6%       $ (71,231)    -38.2%       $141,185      19.5%           
      Fiscal 1995/96         23,891      8.1%       10,316    13.0%        (107,621)     -7.8%        134,691      23.0%           
      Fiscal 1994/95         22,353      6.3%        9,026     5.6%        (120,795)     57.4%        132,352      30.5%           
      Fiscal 1993/94         27,081     11.2%        8,478    -1.8%         (67,241)    154.0%        118,932      22.6%           
      Fiscal 1992/93         24,084                  6,569                   (8,623)                  121,524                      
                                                                                                                                   


<CAPTION>

                                           
                              PLASTI-LINE, INC.             TRANS-INDUSTRIES, INC.       
                              ------------------           ----------------------
<S>                           <C>                          <C>
A.  TOTAL CAPITAL / ROC                                      
                                                                                          
      Fiscal 1996/97          $40,167     7.0%                $13,704       12.9%         
      Fiscal 1995/96           49,189     4.5%                 13,019        6.6%         
      Fiscal 1994/95           35,102     4.5%                 12,087        3.8%         
      Fiscal 1993/94           34,362     8.5%                 13,209        4.5%         
      Fiscal 1992/93           32,789                          12,912                     
                                                                                          
                                                                                          
                                                                                          
B. TOTAL ASSETS / ROA                                                                     
                                                                                          
      Fiscal 1996/97          $67,244     4.4%                $18,515        9.4%         
      Fiscal 1995/96           77,150     2.9%                 18,148        4.8%         
      Fiscal 1994/95           51,450     3.1%                 15,996       -2.9%         
      Fiscal 1993/94           49,522     5.5%                 17,683       -3.3%         
      Fiscal 1992/93           53,424                          17,631        
                                                                                          
                                                                                          
                                                                                          
                                                                                          
C. TOTAL EQUITY / ROE                                                                     
                                                                                          
      Fiscal 1996/97          $27,202    12.3%                $ 6,922       28.7%            
      Fiscal 1995/96           23,891     8.1%                  5,086       18.2%            
      Fiscal 1994/95           22,353     6.3%                  3,991      -11.5%            
      Fiscal 1993/94           27,081    11.2%                  4,403      -12.7%          
      Fiscal 1992/93           24,084                           4,884           
                                                                                             

</TABLE>

<PAGE>   17
INVESTMENT BANKING GROUP

                   SIGNAGE-RELATED MANUFACTURING COMPANIES
             COMPARABLE COMPANY ANALYSIS-SIDE-BY-SIDE COMPARISON



<TABLE>                                      
<CAPTION>

                                                                                                                 (In thousands)

                           PLASTI-LINE, INC.                  TRANS-LUX CORP.                 ZIMMERMAN SIGN CO.                   
                          ------------------             ------------------------             -------------------
<S>                        <C>          <C>              <C>                  <C>             <C>              <C>
A.  TOTAL CAPITAL / ROC                                                                                                            
                                                                                                                                   
      Fiscal 1996/97        $40,167     7.0%              $70,977             2.1%                                                 
      Fiscal 1995/96         49,189     4.5%               46,298             2.4%                                                 
      Fiscal 1994/95         35,102     4.5%               42,877             3.1%                                                 
      Fiscal 1993/94         34,362     8.5%               42,777             1.1%                                                 
      Fiscal 1992/93         32,789                        42,697                                                                  
                                                                                                                                   
                                                                                                                                   
                                                                                                                                   
B. TOTAL ASSETS / ROA                                                                                                              
                                                                                                                                   
      Fiscal 1996/97        $67,244     4.4%                                                                                       
      Fiscal 1995/96         77,150     2.9%              $84,031             1.8%            $28,154             6.7%             
      Fiscal 1994/95         51,450     3.1%               57,460             1.9%             25,957             9.9%             
      Fiscal 1993/94         49,522     5.5%               53,307             2.5%             22,287            10.3%             
      Fiscal 1992/93         53,424                        52,138             1.0%             18,097             9.3%             
                                                           50,435                              13,578                              
                                                                                                                                   
                                                                                                                                   
                                                                                                                                   
C. TOTAL EQUITY / ROE                                                                                                              
                                                                                                                                   
      Fiscal 1996/97        $27,202    12.3%              $22,662             5.7%            $(9,863)         -309.4%             
      Fiscal 1995/96         23,891     8.1%               21,499             5.1%              8,696            31.7%             
      Fiscal 1994/95         22,353     6.3%               20,524             6.6%              6,319            30.9%             
      Fiscal 1993/94         27,081    11.2%               19,484             2.5%              7,095            23.3%             
      Fiscal 1992/93         24,084                        19,200                               5,618                              
                                                                                                                                   

</TABLE>
<PAGE>   18

INVESTMENT BANKING GROUP

               SIGNAGE-RELATED MANUFACTURING COMPANY DESCRIPTIONS

DAKTRONICS, INC. manufactures and sells computer-programmable information
display systems. Products include scoreboards and animation displays for sports
facilities, commercial displays for businesses and data displays for airports,
financial exchanges and casinos. The Company sells its products worldwide by
direct sales and through independent resellers.

EAC INDUSTRIES, INC. operates through two subsidiaries. Goodren Products
Corporation manufactures point-of-purchase advertising material and wall
decorations on semi-durable plastic. Products include signs, posters and product
identifiers. Flexible Printed Products, Inc. makes heat transfer labels for
identifying and decorating rubber and silicone hoses, belts and tire patches.

FALCON PRODUCTS, INC. manufactures furniture and equipment for the foodservice,
furniture and material handling markets. The Company produces table tops, metal
chairs, millwork, pedestal table bases, wire shelving, wood chairs and iron
castings. The products are marketed to customers through direct factory sales
and independent manufacturer's representatives.

HMG WORLDWIDE CORP. develops and markets computer-based point-of-purchase
merchandising systems. The systems interact directly with customers and include
display and touchscreen systems. Product services include market research data,
product information and advertising and customer assistance. Sales are directed
toward large consumer companies and mass marketing concerns.

HOLOPHANE CORPORATION manufactures and markets lighting fixtures and systems.
The Company produces fixtures for interiors and exteriors, including warehouses,
retail stores, shopping centers, schools, parking lots and streets. Holophane
sells its products to industrial and commercial markets in North America,
Europe, Latin America and Asia/Pacific.

LA-MAN CORPORATION manufactures and sells a line of products which reduce or
eliminate water and condensate problems and most foreign contaminants in
compressed air lines. The Company also manufactures and sells custom made signs
to a variety of industries.

LANCER CORPORATION designs, manufactures and markets fountain soft drink
dispensing systems, citrus beverage dispensing systems and other equipment for
use in the food service and beverage industry. The Company makes mechanically
cooled and ice cooled soft drink dispensing systems, syrup pumps, carbonators
and other related equipment.

<PAGE>   19

INVESTMENT BANKING GROUP

               SIGNAGE-RELATED MANUFACTURING COMPANY DESCRIPTIONS

L S I INDUSTRIES, INC. supplies outdoor, indoor and landscape lighting for the
commercial and industrial markets. The Company also designs and manufactures
lighting and graphics products for visual image programs for the
petroleum/convenience store and multi-site retail operations markets. Products
are sold throughout the United States, Canada and Europe.

MARLTON TECHNOLOGIES, INC., through its subsidiaries, designs and produces
exhibits, displays and graphics used in trade shows and museum exhibitions. The
Company also provides trade show services and produces and sells portable
exhibits.

SPECIALTY EQUIPMENT COMPANIES, INC. manufactures a variety of commercial cooking
and refrigeration equipment for the foodservice industry. The Company's
operating divisions are "Beverage Air," "Taylor Company," "Wells/Bloomfield" and
"World Dryer." Specialty Equipment's products are sold to major fast food
restaurant and convenience store chains, soft drink bottlers and others
worldwide.

STANDEX INTERNATIONAL CORPORATION is a diversified manufacturer with operations
in the institutional system products segment, the graphics/mail order segment
for business products and the industrial products segment. The Company has
operations in the United States, western Europe, Canada, Australia, Singapore
and Mexico.

TRANS-INDUSTRIES, INC. manufactures and markets proprietary electronic
information, lighting and environmental systems for transit vehicles, highways
and commercial applications in North America and overseas. The Company's
subsidiaries produce electronic information displays, transit vehicle lighting
and interior cleaning systems and sign curtain systems for transportation and
commercial use.

TRANS-LUX CORPORATION manufactures, distributes and services real-time
electronic information displays for both indoor and outdoor use. These displays
are used primarily in the financial, banking, gaming, corporate, entertainment,
sports and transportation markets. The Company also operates a chain of motion
picture theaters in the southwestern United States.

ZIMMERMAN SIGN COMPANY operates as a manufacturer of site identification
products with a primary focus on serving large, national and regional retailers.
The Company manufactures and sells a variety of signage products which range
from large highway to medium brand and product signs and other items.
Zimmerman's customers are primarily in the petroleum marketing industry.
<PAGE>   20

INVESTMENT BANKING GROUP


                    






[Graph comparing growth of Plasti-Line, Inc. Common Stock with the 
Signage-Related Manufacturing Index* and NASDAQ Composite Index since 12/29/95]
                          
                                
                                                        

                                   

<PAGE>   21

INVESTMENT BANKING GROUP




Daktronics, Inc.                                        EAC Industries



Falcon Products, Inc.                                   HMG Worldwide Corp.






[Graphic depicting Daktronics, Inc.         [Graphic depicting EAC Industries
weekly price and volume trading             weekly price and volume trading
statistics since 12/29/95       ]           statistics since 12/29/95       ]

[Graphic depicting Falcon Products, Inc.    [Graph depicting HMG Worldwide Corp.
weekly price and volume trading             weekly price and volume trading
statistics since 12/29/95        ]          statistics since 12/29/95       ]


















<PAGE>   22


INVESTMENT BANKING GROUP




Holophone Corp.                         La-Man Corp.


Lancer Corp./TX                         LSI Industries, Inc.




[Graphic depicting Homophone Corp.       [Graphic depicting La-Man Corp.
weekly price and volume trading          weekly price and volume trading
statistics since 12/29/95        ]       statistics since 12/29/95     ]


[Graphic depicting Lancer Corp./TX       [Graphic depicting LSI Industries, Inc.
weekly price and volume trading          weekly price and volume trading
statistics since 12/29/95        ]       statistics since 12/29/95     ]
  
                                             













<PAGE>   23


INVESTMENT BANKING GROUP


Marlton Technologies                             Specialty Equipment Cos., Inc.




Standex International Corp.                     Trans-Industries, Inc.




<TABLE>
<S>                                               <C>
[Graphic depicting Marlton Technologies           [Graphic depicting Specialty Equipment Cos., Inc.
weekly price and volume trading                   weekly price and volume trading
statistics since 12/29/95        ]                statistics since 12/29/95     ]



[Graphic depicting Standex International Corp.    [Graphic depicting Trans-Industries, Inc.
weekly price and volume trading                   weekly price and volume trading
statistics since 12/29/95        ]                statistics since 12/29/95     ]      
</TABLE>

<PAGE>   24


INVESTMENT BANKING GROUP





Trans-Lux Corp.                                        Zimmerman Sign Co.





[Graphic depicting Trans-Lux Corp.         [Graphic depicting Zimmerman Sign Co.
weekly price and volume trading            weekly price and volume trading
statistics since 12/29/95        ]         statistics since 12/29/95        ]
<PAGE>   25
INVESTMENT BANKING GROUP


PLASTI-LINE, INC. - COMPANY PROJECTION MODEL
DISCOUNTED CASH FLOW ANALYSIS -- OPERATING CASH FLOW EBITDA EXIT MULTIPLE METHOD

<TABLE>
<CAPTION>

(Numbers in Thousands)
(Fiscal Year Ended December)                     1998              1999            2000             2001           2002
                                              ---------------------------------------------------------------------------
<S>                                           <C>              <C>              <C>             <C>             <C>    
EBITDA                                        $   12,122       $   13,085       $   14,829      $  16,968       $  19,070

Depreciation and amortization                      2,200            2,200            2,200          2,200           2,200
Interest expenses                                  1,159            1,029              618            330             240
Other expenses                                       (13)             (13)             (13)          (118)           (405)
                                              ---------------------------------------------------------------------------
  Pre-tax income                                   8,775            9,869           12,023         14,556          17,035
Provision for income taxes                         3,510            3,948            4,809          5,822           6,814
                                              ---------------------------------------------------------------------------
Net income                                         5,265            5,921            7,214          8,733          10,221
                                              ===========================================================================
    Add: Depreciation & amortization               2,200            2,200            2,200          2,200           2,200
    Add: After-tax interest expense                  696              617              371            198             144
       
    Less: Net additions to working capital (1)    (6,907)            (251)          (2,336)        (2,591)         (2,773)
    Less: Capital expenditures                    (2,100)          (2,100)          (2,100)        (2,100)         (2,100)
                                              ---------------------------------------------------------------------------
      Operating cash flow                     $     (846)      $    6,388       $    5,349      $   6,440       $   7,692
                                              ===========================================================================
               Cash flow growth                                    -855.0%           -16.3%          20.4%           19.4%

</TABLE>


<TABLE>
<CAPTION>
                                                                             EQUITY VALUATION MATRIX (2)
                                                 ---------------------------------------------------------------------------

                                                 Discount                  YEAR 2002 EBITDA Exit Multiple
                                                 Rate (3)          5.0x              6.0x           7.0x           8.0x
                                                 ----              ----              ----           ----           ----
                                                 <S>             <C>               <C>             <C>             <C>      
                                                      16.0%      $   44,903        $  53,983       $  63,062       $  72,141 
                                                      18.0%          40,330           48,666          57,002          65,337
                                                      20.0%          36,184           43,848          51,512          59,176
                                                      22.0%          32,418           39,474          46,530          53,586
                                                      24.0%          28,992           35,497          42,002          48,507
                                                 ---------------------------------------------------------------------------
</TABLE>

- -----------------------------------------------------
(1) Excluding cash and short-term debt.                    
(2) less total capital liab. (net of cash) of $15,158 
(3) Discount rates are near estimates of WACC.


<PAGE>   26
Investment Banking Group


  PLASTI-LINE, INC. -- COMPANY PROJECTION MODEL
  DISCOUNTED CASH FLOW ANALYSIS -- OPERATING CASH FLOW EBITDA EXIT MULTIPLE 
  METHOD                             
  

<TABLE>
<CAPTION>
  (Numbers in Thousands)
  (Fiscal Year Ended December)
  10/14/97 7:09 PM
                                                                  1988         1999         2000        2001        2002
                                                             ------------   ----------    --------    --------    ---------
<S>                                                          <C>            <C>           <C>         <C>         <C>
Operating Cash Flow                                          $     (846)    $   6,388     $ 5,349     $  6,440    $  7,692
                                                             
                                                             ------------   ----------    --------    --------    ---------
  Present Value of Oper. Cash Flows at 22.0% Discount              (693)        4,292       2,946        2,907       2,846



<CAPTION>
                                                                                                     Year 2002 Terminal Value
                                                                                                  Based on EBITDA Exit Multiple
                                                                                                  -----------------------------
<S>                                                           <C>           <C>                   <C>            <C>
                                                                            EBITDA                                $ 19,070
                                                                            Exit Multiple                              7.0x
                                                                                                                  --------
                                                                            Terminal Value in 2002                 133,490

                                                                            PV of Terminal Value                    49,391
                                                             ----------     ---------     --------    --------    --------  
  Present Value of All Cash Flow                             $     (693)    $  (4,292)    $  2,946    $  2,907    $ 52,237   
                                                             ==========     =========     ========    ========    ========  

Sum of All PV of Cash Flow equals                            $   61,688                                                      
Firm Value to Both Equity & Debt holders 
                                                             ----------                                                    
Less Current Total Debt, Net to Cash                            (15,158)                                                     
                                                                                                                             
                                                             ----------
        Valuation of Equity                                  $   46,530                                                      
                                                             ----------
        Equity Per Share                                     $    12.03                                                      
                                                             ----------
</TABLE>




<PAGE>   27
Investment Banking Group

PLASTI-LINE -- COMPANY PROJECTION MODEL
DISCOUNTED CASH FLOW ANALYSIS - FREE CASH FLOW NET INCOME EXIT MULTIPLE METHOD

<TABLE>
<CAPTION>

(Numbers in Thousands)
(Fiscal Year Ended December)
                                                       1998            1999            2000            2001            2002
                                                    ----------      ----------      ----------      ----------     -----------
<S>                                                 <C>             <C>             <C>             <C>            <C>
EBITDA                                              $   12,122      $   13,085      $   14,829      $   16,968     $    19,070

Depreciation and amortization                            2,220           2,200           2,200           2,200           2,200
Interest expense                                         1,159           1,029             618             330             240
Other expenses                                             (13)            (13)            (13)           (118)           (405)
                                                    ----------      ----------      ----------      ----------     -----------
  Pre-tax income                                         8,775           9,869          12,023          14,556          17,035
Provision for income taxes                               3,510           3,948           4,809           5,822           6,814
                                                    ----------      ----------      ----------      ----------     -----------

Net Income                                          $    5,265      $    5,921      $    7,214      $    8,733     $    10,221
                                                    ==========      ==========      ==========      ==========     =========== 
   Add:  Depreciation & amortization                     2,200           2,200           2,200           2,200           2,200
   Less: Mandatory debt repayments                        (680)         (8,678)         (5,256)         (2,035)           (278)
   Less: Net addiations to working capital (1)          (6,907)           (251)         (2,336)         (2,591)         (2,773)
   Less: Capital expenditures                           (2,100)         (2,100)         (2,100)         (2,100)         (2,100)
                                                    ----------      ----------      ----------      ----------     -----------
     Free cash flow                                 $   (2,222)     $   (2,908)           (278)          4,208     $     7,271
                                                    ==========      ==========      ==========      ==========     ===========
                Cash flow growth                                          30.9%          -90.4%        -1614.7%           72.8%
</TABLE>


                           EQUITY VALUATION MATRIX(2)

<TABLE>
<CAPTION>
                                                        Discount         Year 2002 Net Income Exit Multiple
                                                         Rate(3)        13.0X           14.0x           15.0x
                                                        -----           -----           -----           -----
                                                        <S>          <C>             <S>             <C>
                                                        16.0%        $  64,794       $  69,660       $  74,527
                                                        18.0%           59,288          63,756          68,224
                                                        20.0%           54,318          58,426          62,534
                                                        22.0%           49,825          53,607          57,388
                                                        24.0%           45,755          49,242          52,728
</TABLE>

(1) Excluding cash and short-term debt.
(2) Less Total Capital Liab. (net of cash) of $15,158
(3) Discount rates are near estimates of WACC.
<PAGE>   28
INVESTMENT BANKING GROUP


  PLASTI-LINE, INC. -- COMPANY PROJECTION MODEL
  DISCOUNTED CASH FLOW ANALYSIS -- FREE CASH FLOW NET INCOME EXIT MULTIPLE 
  METHOD
  
<TABLE>
<CAPTION>
  (Numbers in Thousands)
  (Fiscal Year Ended December)
  10/14/97 7:09 PM

                                                                    1998         1999         2000        2001        2002
                                                               ------------   ----------    --------    --------    ---------
<S>                                                            <C>            <C>           <C>         <C>         <C>
Free Cash Flow                                                 $   (2,222)    $  (2,908)    $  (278)    $  4,208    $  7,271
                                                              
                                                               ------------   ----------    --------    --------    ---------
  Present Value of Free Cash Flows at 22.0% Discount               (1,821)       (1,954)       (153)       1,899       2,690


<CAPTION>
                                                                                                        Year Terminal Value
                                                                                                 Based on Net Income Exit Multiple
                                                                                                 ---------------------------------
<S>                                                            <C>       <C>                      <C>
                                                                         Net Income                                 $ 10,221
                                                                         Exit Multiple                                  15.0x
                                                                                                                    --------
                                                                         Terminal Value in 2002                      153,315

                                                                         PV of Terminal Value                         56,726
                                                               ----------     ---------     -------     --------    --------
  Present Value of All Cash Flow                               $   (1,821)    $  (1,954)    $  (153)    $  1,899    $ 59,417
                                                               ==========     =========     =======     ========    ========
Sum of All PV of Cash Flow equals                              $   57,388

                                                               
                                                               ----------
        Valuation of Equity                                    $   57,388
                                                               ----------
        Equity Per Share                                       $    14.83
                                                               ----------
</TABLE>



<PAGE>   29

                                                             J.C. BRADFORD & CO.
   PLASTI-LINE, INC. -- LEVERAGED BUYOUT ANALYSIS--COMPANY PROJECTION MODEL
                             TRANSACTION SUMMARY
- --------------------------------------------------------------------------------
                                 ($s in 000s)
<TABLE>
<CAPTION>

                                                                                              % OF                    OFFER PRICE
                           USES OF FUNDS:                                    AMOUNT          CAPITAL                   PER SHARE
                           --------------------------------              -------------      ---------                 ------------
                           <S>                                <C>        <C>                <C>                           <C>       
                           Offer for 100% of equity     (a)                    $56,099           75.3%                    $ 14.50
                           Debt to be refinanced                                15,408           20.7%
                           Management notes                                        500            0.7%
                           Transaction fees & expenses                           2,500            3.4%
                                                                         -------------      ---------
                             Total Uses of Funds                               $74,507          100.0%
                                                                         =============      =========

                                                              INTEREST                        % OF
                           SOURCES OF FUNDS:                    RATE         AMOUNT          CAPITAL
                           --------------------------------   --------   -------------      ---------
                           Revolver                            8.22%           $16,007           21.5%
                           Senior debt                         8.72%            23,000           30.9%
                           Columbia Industrial Bonds/LOC       8.95%             5,000 (b)        6.7%
                           Sub-debt                           12.50%            10,000           13.4%
                           Mortgage-backed debt                9.09%            10,000           13.4%
                           Management equity - Common Stock                     10,500           14.1%
                                                                         -------------      ---------
                             Total Sources of Funds                            $74,507          100.0%
                                                                         =============      =========


                  TRANSACTION SUMMARY STATISTICS                                            GOODWILL CALCULATION
- -----------------------------------------------------------------                           --------------------
                                                                                            Purchase price of equity      $56,099
Transaction value                                        $74,507                            Plus:  Transaction fees             0
Fiscal Year End Dec.:                 1997            1998                                  Less:  Book value acquired     30,104
- ---------------------                 ----            ----                                  Less:  Assumed asset write-up       0
Transaction value/EBIT                       8.4x            9.4x                           Less:  Deferred income taxes        0
                                                                                                                          -------
Transaction value/EBITDA                     6.8x            6.1x
Transaction value/Sales                      .52x            .47x                           Book goodwill                 $25,995(c)
                                                                                                                          =======
</TABLE>

- ------------------------------------------------
a)   Based on 3,869 shares outstanding.
b)   Columbia IRB is required to be backed by LOC in the event that the company
     goes private, which increases the interest rate by 300 basis points.
c)   Transaction fees are amortized separately and therefore are excluded from
     book goodwill.
<PAGE>   30
                                                             J.C. BRADFORD & CO.

    PLASTI-LINE, INC. -- LEVERAGED BUYOUT ANALYSIS--COMPANY PROJECTION MODEL
            ASSUMPTIONS SUMMARY, KEY RATIOS AND AMORTIZATION SCHEDULE
- --------------------------------------------------------------------------------
                                  ($s in 000s)

Transaction Assumptions
     $ 74,507 Transaction value


<TABLE>
<CAPTION>
                                                                      PROJECTED FISCAL YEAR ENDED DEC.
                                                           PROFORMA  ---------------------------------
                                                              1997(1)       1998        1999     
                                                          -----------       ----        ----     
<S>                                                       <C>       <C>  <C>      <C>  <C>      <C> 
Key Ratios:
- -----------

 EBIT / interest expense                                       1.5x          1.3x          1.4x    
 (EBIT - cap ex)/interest expense                              1.2x          1.0x          1.1x    
 EBITDA / interest expense                                     1.8x          2.0x          2.1x    
 (EBITDA - cap ex) / interest expense                          1.6x          1.6x          1.8x    
 (EBITDA - change in working cap-cap ex)/interest expense                    0.3x          1.6x    
                                                                                                   
 Senior debt/ EBITDA                                           3.6x          3.4x          3.2x    
 Total debt/ EBITDA                                            5.8x          5.5x          5.1x    

 Capitalization:
    Senior debt                                             39,007   52% $43,268   55% $40,285   52%
    Other debt                                              25,000   34%  25,100   32%  25,263   33%
                                                          --------       -------   --- -------   ---

    Total debt                                              64,007   86%  68,368   86%  65,548   85%
    Equity                                                  10,500   14%  10,926   14%  11,878   15%
                                                          --------       -------   --- -------   ---

    Total capitalization                                  $ 74,507  100% $79,294  100% $77,426  100%

 Amortization:
 -------------

 Senior debt retired annually                                              1,500         2,000   
 Columbia Industrial Bonds/LOC retired annually                               --            --   
 Sub-debt retired annually                                                    --            --   
 Mortgage-backed debt retired annually                                       400           400   

 Goodwill amortization over 15 years                                     $ 1,820       $ 1,820   
 Fee amortization over 10 years                                          $   250       $   250   
</TABLE>




<TABLE>
<CAPTION>
                                                                  PROJECTED FISCAL YEAR ENDED DEC.
                                                           -----------------------------------------
                                                            2000         2001          2002
                                                           ------       ------        -----
<S>                                                        <C>      <C>  <C>      <C>  <C>      <C> 
Key Ratios:
- -----------

 EBIT / interest expense                                       1.8x          2.2x          2.7x 
 (EBIT - cap ex)/interest expense                              1.4x          1.9x          2.3x 
 EBITDA / interest expense                                     2.5x          2.9x          3.4x 
 (EBITDA - cap ex) / interest expense                          2.1x          2.6x          3.0x 
 (EBITDA - change in working cap-cap ex)/interest expense      1.7x          2.1x          2.5x 
                                                                                                
 Senior debt/ EBITDA                                           2.7x          2.2x          1.8x 
 Total debt/ EBITDA                                            4.4x          3.7x          3.1x 


    Senior debt                                            $38,438   50% $35,367   45% $34,239   43%
    Other debt                                              25,218   32%  25,252   32%  22,167   28%
                                                           -------   --  -------   --  -------   -- 

    Total debt                                              63,656   82%  60,619   78%  56,406   72%
    Equity                                                  13,986   18%  17,495   22%  22,360   28%
                                                           -------  ---  -------  ---  -------  --- 

    Total capitalization                                   $77,642  100% $78,113  100% $78,766  100%

  Amortization:
  -------------

 Senior debt retired annually                                2,375         3,250         4,500  
 Columbia Industrial Bonds/LOC retired annually                278           278           278  
 Sub-debt retired annually                                      --            --         3,208  
 Mortgage-backed debt retired annually                         400           400           400  

 Goodwill amortization over 15 years                      $  1,820      $  1,820       $ 1,820  
 Fee amortization over 10 years                           $    250      $    250       $   250  
</TABLE>


(1)      Adjusted to show historical operating results with proforma interest
         expense and proforma capitalization.
<PAGE>   31
                                                             J.C. BRADFORD & CO.

    PLASTI-LINE, INC. -- LEVERAGED BUYOUT ANALYSIS--COMPANY PROJECTION MODEL
                           PROJECTED INCOME STATEMENTS
- --------------------------------------------------------------------------------
                                  ($s in 000s)

<TABLE>
<CAPTION>
                                                   HISTORICAL              PROJECTED FISCAL YEAR ENDED DEC.
                                                   ----------  --------------------------------------------------------
                                         1996         1997        1998       1999         2000       2001        2002
                                       --------    ----------  --------    --------    --------    --------    --------
<S>                                    <C>         <C>         <C>         <C>         <C>         <C>         <C>
  Revenues                             $131,179    $142,000    $157,140    $163,020    $174,000    $186,180    $199,213
      % growth                                          8.2%       10.7%        3.7%        6.7%        7.0%        7.0%

  Cost of sales, net dep               $105,694    $113,380    $127,261    $131,514    $139,509    $148,360    $157,831
     % of revenue                          80.6%       79.8%       81.0%       80.7%       80.2%       79.7%       79.2%
                                       --------    --------    --------    --------    --------    --------    --------


  Gross profit                         $ 25,485    $ 28,620    $ 29,879    $ 31,506    $ 34,491    $ 37,820    $ 41,382
     gross margin                          19.4%       20.2%       19.0%       19.3%       19.8%       20.3%       20.8%

  General and administrative           $ 16,701    $ 10,488    $ 10,686    $ 11,085    $ 11,832    $ 12,474    $ 13,347
     % of revenue                          12.7%        7.4%        6.8%        6.8%        6.8%        6.7%        6.7%
 Selling                                     --       7,184       7,071       7,336       7,830       8,378       8,965
     % of revenue                                       5.1%        4.5%        4.5%        4.5%        4.5%        4.5%
                                       --------    --------    --------    --------    --------    --------    --------


   Total operating expenses            $ 16,701    $ 17,672    $ 17,757    $ 18,421    $ 19,662    $ 20,852    $ 22,312
       % of revenue                        12.7%       12.4%       11.3%       11.3%       11.3%       11.2%       11.2%

  EBITDA                               $  8,784    $ 10,948    $ 12,122    $ 13,085    $ 14,829    $ 16,968    $ 19,070
     % of revenue                           6.7%        7.7%        7.7%        8.0%        8.5%        9.1%        9.6%

 Depreciation                          $  2,262    $  2,000    $  2,100    $  2,100    $  2,100    $  2,100    $  2,100
 Goodwill amortization                       --         100       1,820       1,820       1,820       1,820       1,820
 Transaction fee amortization                --          --         250         250         250         250         250
                                       --------    --------    --------    --------    --------    --------    --------

   Total depreciation & amortization   $  2,262    $  2,100    $  4,170    $  4,170    $  4,170    $  4,170    $  4,170
       % of revenue                         1.7%        1.5%        2.7%        2.6%        2.4%        2.2%        2.1%
                                       --------    --------    --------    --------    --------    --------    --------


  EBIT                                 $  6,522    $  8,848    $  7,952    $  8,915    $ 10,659    $ 12,798    $ 14,900
     % of revenue                           5.0%        6.2%        5.1%        5.5%        6.1%        6.9%        7.5%

  Capital expenditures                 $  2,755    $  1,514    $  2,100    $  2,100    $  2,100    $  2,100    $  2,100
     % of revenue                                       1.1%        1.3%        1.3%        1.2%        1.1%        1.1%
</TABLE>



<PAGE>   32
                                                             J.C. BRADFORD & CO.

    PLASTI-LINE, INC. -- LEVERAGED BUYOUT ANALYSIS--COMPANY PROJECTION MODEL
                           PROJECTED INCOME STATEMENTS
- --------------------------------------------------------------------------------
                                  ($s in 000s)



<TABLE>
<CAPTION>
                                                  HISTORICAL                         PROJECTED FISCAL YEAR ENDED DEC.
                                             ------------------      --------------------------------------------------------------
                                               1996       1997         1998        1999          2000         2001          2002
                                             ------     -------      -------      -------      --------      --------      --------
<S>                                          <C>        <C>          <C>          <C>          <C>           <C>           <C>     
  EBIT                                       $6,522     $ 8,848      $ 7,952      $ 8,915      $ 10,659      $ 12,798      $ 14,900

 Interest expense:
           Revolver                              --          --        1,553        1,749         1,730         1,759         1,905
           Senior debt                           --          --        1,940        1,788         1,597         1,352         1,014
           Columbia Industrial Bonds/LOC         --          --          448          448           435           410           385
           Sub-debt                              --          --        1,250        1,313         1,383         1,462         1,551
           Mortgage-backed debt                  --          --          891          854           818           782           745
           Knox County Industrial Bonds          --          --           --           --            --            --            --
                                             ------     -------      -------      -------      --------      --------      --------
 Total interest expense                       1,593         851        6,081        6,151         5,963         5,765         5,600

 Interest (income)                               --          (7)         (13)
 Loan (income)                                   --          --          (39)         (35)          (31)          (27)          (23)
                                             ------     -------      -------      -------      --------      --------      --------

 Other expenses (income)                      1,593          (7)         (52)         (35)          (31)          (27)          (23)

 Pre-tax income                               4,929       8,004        1,923        2,799         4,727         7,061         9,323
 Provision (benefit) for income taxes         1,781       3,202        1,497        1,848         2,619         3,552         4,457
                                             ------     -------      -------      -------      --------      --------      --------


  Net income                                 $3,148     $ 4,802      $   426      $   952      $  2,108      $  3,508      $  4,866
                                             ======     =======      =======      =======      ========      ========      ========
</TABLE>

<PAGE>   33
                                                             J.C. BRADFORD & CO.

    PLASTI-LINE, INC. -- LEVERAGED BUYOUT ANALYSIS--COMPANY PROJECTION MODEL
                            PROJECTED BALANCE SHEETS
- --------------------------------------------------------------------------------
                                  ($s in 000s)

<TABLE>
<CAPTION>
                                            Estimated                          Proforma
                                            Dec. 1997      Adjustments        Dec. 1997
                                            ---------- -------------------   ---------
<S>                                         <C>        <C>        <C>        <C>      
ASSETS
 Cash and equivalents                       $    250   $      0   $      0   $     250
 Management notes                                 --         --        500         500


 Accounts receivable                          23,430         --         --      23,430 
 Inventory                                    28,400         --         --      28,400 
 Prepaid expenses                                816         --         --         816
 Deferred income taxes                         1,447         --         --       1,447
                                            --------   --------   --------   ---------
 Total current assets                         54,343         --        500      54,843

 Land                                             --         --         --          -- 
 Gross plant and equip                        37,493         --         --      37,493
 Accumulated depreciation                    (21,055)        --         --     (21,055)
                                            --------   --------   --------   ---------
 Net P,P&E                                    16,438         --         --      16,438 

 Goodwill, net of accumulated amortization     1,303         --     25,995      27,297
 Transaction fee & expenses                       --         --      2,500       2,500
 Other fixed assets                              302         --         --         302
 Columbia Industrial Bond Trust                2,000         --         --       2,000
                                            --------   --------   --------   ---------
  Total assets                              $ 74,387   $      0   $ 28,995   $ 103,381
                                            ========   ========   ========   =========


 LIABILITIES & EQUITY
 --------------------
  Current maturities & short-term debt      $      0   $      0   $      0   $       0
 Accounts payable                              8,520         --         --       8,520
 Accrued liabilities                           6,390         --         --       6,390
 Income taxes currently payable                   90         --         --          90
 Customer deposits and deferred revenue       12,496         --         --      12,496 
                                            --------   --------   --------   ---------
 Total current liabilities                    27,496         --         --      27,496

 Long term debt
     Revolver                                  7,098     (7,098)    16,007      16,007
     Senior debt                                  --         --     23,000      23,000
     Columbia Industrial Bonds/LOC             5,000     (5,000)     5,000       5,000
     Sub-debt                                     --         --     10,000      10,000 
     Mortgage-backed debt                         --         --     10,000      10,000 
     Knox County Industrial Bonds              3,310     (3,310)        --          -- 
                                            --------   --------   --------   ---------
     Total debt                               15,408    (15,408)    64,007      64,007
     Less current portion                         --         --         --          -- 
                                            --------   --------   --------   ---------

     Total long-term debt                     15,408    (15,408)    64,007      64,007
                                            --------   --------   --------   ---------
 Deferred income taxes                         1,295         --         --       1,295
 Deferred liabilities                             83         --         --          83
                                            ========   ========   ========   =========  
 Total liabilities                            44,282    (15,408)    64,007      92,881

 Preferred stock                                  --         --         --          -- 
 Common stock                                      4         (4)        --          -- 
 Additional paid-in capital                    2,723     (2,723)    10,500      10,500
 Retained earnings                            27,377    (27,377)        --          -- 
                                            --------   --------   --------   ---------
 Total stockholders' equity                   30,104    (30,104)    10,500      10,500
                                            --------   --------   --------   ---------
  Total liabilities & equity                $ 74,387   $(45,513)  $ 74,507   $ 103,381
                                            ========   ========   ========   =========
 </TABLE>


<TABLE>
<CAPTION>
                                                           Projected Fiscal Year Ended Dec.
                                            --------------------------------------------------------
                                               1998        1999         2000      2001        2002
                                            ---------   ---------   ---------   ---------   --------
<S>                                         <C>         <C>         <C>         <C>         <C>     
ASSETS
 Cash and equivalents                       $     250   $     250   $     250   $     250   $    250
 Management notes                                 450         400         350         300        250
 Accounts receivable                           25,928      26,898      28,710      30,720     32,870
 Inventory                                     31,428      32,604      34,800      37,236     39,843
 Prepaid expenses                                 903         937       1,000       1,070      1,145
 Deferred income taxes                          1,602       1,662       1,773       1,898      2,030
                                            ---------   ---------   ---------   ---------   --------
 Total current assets                          60,561      62,751      66,884      71,473     76,388

 Land                                              --          --          --          --         --
 Gross plant and equip                         39,593      41,693      43,793      45,893     47,993
 Accumulated depreciation                     (23,155)    (25,254)    (27,354)    (29,454)   (31,554)
                                            ---------   ---------   ---------   ---------   --------
 Net P,P&E                                     16,438      16,439      16,439      16,439     16,439

 Goodwill, net of accumulated amortization     25,478      23,658      21,838      20,018     18,198
 Transaction fee & expenses                     2,250       2,000       1,750       1,500      1,250
 Other fixed assets                               334         347         370         396        424
 Columbia Industrial Bond Trust                 1,000          --          --          --         --
                                            ---------   ---------   ---------   ---------   --------
  Total assets                              $ 106,061   $ 105,194   $ 107,280   $ 109,827   $112,699
                                            =========   =========   =========   =========   ========



  Current maturities & short-term debt      $       0   $       0   $       0   $       0   $      0
 Accounts payable                               9,428       9,781      10,440      11,171     11,953
 Accrued liabilities                            7,071       7,336       7,830       8,378      8,965
 Income taxes currently payable                    99         103         110         118        126
 Customer deposits and deferred revenue         8,643       8,966       9,570      10,240     10,957
                                            ---------   ---------   ---------   ---------   --------
 Total current liabilities                     25,242      26,186      27,950      29,907     32,000

 Long term debt
     Revolver                                  21,768      20,785      21,313      21,492     24,864
     Senior debt                               21,500      19,500      17,125      13,875      9,375
     Columbia Industrial Bonds/LOC              5,000       5,000       4,722       4,444      4,167
     Sub-debt                                  10,500      11,063      11,695      12,407     10,000
     Mortgage-backed debt                       9,600       9,200       8,800       8,400      8,000
     Knox County Industrial Bonds                  --          --          --          --         --
                                            ---------   ---------   ---------   ---------   --------

     Total debt                                68,368      65,548      63,656      60,619     56,406
     Less current portion                          --          --          --          --         --
                                            ---------   ---------   ---------   ---------   --------
     Total long-term debt                      68,368      65,548      63,656      60,619     56,406
                                            ---------   ---------   ---------   ---------   --------

 Deferred income taxes                          1,433       1,486       1,586       1,697      1,816
 Deferred liabilities                              92          96         102         109        117
                                            ---------   ---------   ---------   ---------   --------
 Total liabilities                             95,135      93,316      93,294      92,332     90,339

 Preferred stock                                   --          --          --          --         --
 Common stock                                      --          --          --          --         --
 Additional paid-in capital                    10,500      10,500      10,500      10,500     10,500
 Retained earnings                                426       1,378       3,486       6,995     11,860
                                            ---------   ---------   ---------   ---------   --------

 Total stockholders' equity                    10,926      11,878      13,986      17,495     22,360
                                            ---------   ---------   ---------   ---------   --------
  Total liabilities & equity                $ 106,061   $ 105,194   $ 107,280   $ 109,827   $112,699
                                            =========   =========   =========   =========   ========
</TABLE>



<PAGE>   34

                                                             J.C. BRADFORD & CO.

   PLASTI-LINE, INC. -- LEVERAGED BUYOUT ANALYSIS--COMPANY PROJECTION MODEL
                                   CASH FLOW
- --------------------------------------------------------------------------------
                                 ($s in 000s)

<TABLE>
<CAPTION>
                                                                               PROJECTED FISCAL YEAR ENDED DEC.
                                                           ----------------------------------------------------------------------
                                                           1998            1999         2000           2001          2002
<S>                                                        <C>             <C>          <C>            <C>           <C>         
Net Income                                                     $   426         $   952      $ 2,108        $ 3,508       $ 4,866 
                                                                                                                                 
    Add: Depreciation & amortization                             2,100           2,100        2,100          2,100         2,100 
    Add: Goodwill amortization                                   1,820           1,820        1,820          1,820         1,820 
    Add: Fee amortization                                          250             250          250            250           250 
    Add: Minority interest                                           -               -            -              -             - 
    Add: Sub-debt PIK                                              500             563          633            712           801 
    Add: Dividend                                                    -               -            -              -             - 
                                                               -------         -------      -------        -------       ------- 
                                                                                                                                 
Total Sources                                                  $ 5,095         $ 5,684      $ 6,911        $ 8,390       $ 9,836  
                                                                                                                                 
    Less: Changes in other long-term assets & liabilities        1,115           1,045           83             92            99 
    Less: Change in working capital                             (7,971)         (1,245)      (2,369)        (2,633)       (2,821)
    Less: Capital expenditures (Net of dispos.)                 (2,100)         (2,100)      (2,100)        (2,100)       (2,100)
                                                               -------         -------      -------        -------       ------- 
                                                                                                                                 
Total Uses                                                     $(8,957)        $(2,301)     $(4,386)       $(4,641)      $(4,823)
                                                               -------         -------      -------        -------       ------- 
                                                                                                                                 
TOTAL FREE CASH FLOW BEFORE FINANCING                          $(3,861)        $ 3,383      $ 2,525        $ 3,749       $ 5,014 
                                                                                                                                 
                                                                                                                                 
REPAYMENT/ BORROWING OF DEBT                                                                                                     
                                                                                                                                 
Revolver                                                         5,761            (983)         528            179         3,372 
Senior debt                                                     (1,500)         (2,000)      (2,375)        (3,250)       (4,500)
Columbia Industrial Bonds/LOC                                        -               -         (278)          (278)         (278)
Sub-debt (Includes PIK payment in year 5)                            -               -            -              -        (3,208)
Mortgage-backed debt                                              (400)           (400)        (400)          (400)         (400)
Knox County Industrial Bonds                                         -               -            -              -             - 
                                                               -------         -------      -------        -------       ------- 
Total Debt (Repayments)/ Borrowing                             $ 3,861         $(3,383)     $(2,525)       $(3,749)      $(5,014)
                                                                                                                                 
CHANGE IN CASH BALANCE                                         $     0         $     0      $     0        $     0       $     0 
</TABLE>



<PAGE>   35


                                                             J.C. BRADFORD & CO.

     PLASTI-LINE, INC.--LEVERAGED BUYOUT ANALYSIS--COMPANY PROJECTION MODEL
                                RETURNS ANALYSIS
- --------------------------------------------------------------------------------
                                  ($s in 000s)


<TABLE>
<CAPTION>
                                                             PROJECTED RETURNS ON SUB-DEBT


                                                                    YEAR ENDING DEC.
                                           ---------------------------------------------------------------------------
                                            1998             1999              2000             2001            2002
                                            ----             ----              ----             ----            ----
<S>                                        <C>              <C>              <C>              <C>             <C>    
TOTAL CAPITALIZATION AS A
           MULTIPLE OF EBITDA
                     5 x                   $60,610          $ 65,425         $ 74,145         $ 84,840        $ 95,350
                     6 x                    72,732            78,510           88,974          101,808         114,420
                     7 x                    84,854            91,595          103,803          118,776         133,490
                     8 x                    96,976           104,680          118,632          135,744         152,560

LESS:     TOTAL DEBT (NET OF CASH)         $68,118          $ 65,298         $ 63,406         $ 60,369        $ 56,156

VALUE OF EQUITY
                     5 x                   $(7,508)         $    127         $ 10,739         $ 24,471        $ 39,194
                     6 x                     4,614            13,212           25,568           41,439          58,264
                     7 x                    16,736            26,297           40,397           58,407          77,334
                     8 x                    28,858            39,382           55,226           75,375          96,404

RETURNS ANALYSIS
                      
OWNERSHIP PERCENTAGE (INPUT)                  15.0%             15.0%            15.0%            15.0%           15.0%


IRR ASSUMING EBITDA
           MULTIPLES OF :                                                                                              
                     5 x                       1.2%             12.6%            16.9%            19.0%           19.8%
                     6 x                      19.4%             21.3%            22.4%            22.9%           22.7%
                     7 x                      37.6%             29.3%            27.4%            26.5%           25.4%
                     8 x                      55.8%             36.9%            32.1%            29.7%           27.9%
</TABLE>
<PAGE>   36

                                                            J.C. BRADFORD & CO.

     PLASTI-LINE, INC.--LEVERAGED BUYOUT ANALYSIS--COMPANY PROJECTION MODEL
                                RETURNS ANALYSIS
- -------------------------------------------------------------------------------
                                  ($0s in 000s)


<TABLE>
<CAPTION>
                                                   PROJECTED RETURNS ON MANAGEMENT EQUITY


                                                              YEAR ENDING DEC.
                                         --------------------------------------------------------
                                            1998       1999         2000        2001        2002
                                            ----       ----         ----        ----        ----
<S>                                      <C>        <C>          <C>         <C>         <C>     
TOTAL CAPITALIZATION AS A
           MULTIPLE OF EBITDA
                      5 x                $ 60,610   $ 65,425     $ 74,145    $ 84,840    $ 95,350
                      6 x                  72,732     78,510       88,974     101,808     114,420
                      7 x                  84,854     91,595      103,803     118,776     133,490
                      8 x                  96,976    104,680      118,632     135,744     152,560

LESS:     TOTAL DEBT (NET OF CASH)         68,118     65,298       63,406      60,369      56,156

VALUE OF EQUITY
                      5 x                $ (7,508)  $    127     $ 10,739    $ 24,471    $ 39,194
                      6 x                   4,614     13,212       25,568      41,439      58,264
                      7 x                  16,736     26,297       40,397      58,407      77,334
                      8 x                  28,858     39,382       55,226      75,375      96,404

RETURNS ANALYSIS
                       
OWNERSHIP PERCENTAGE                         85.0%      85.0%        85.0%       85.0%       85.0%


IRR ASSUMING EBITDA
           MULTIPLES OF :
                      5 x                                            (4.6%)      18.6%       26.0%
                      6 x                                3.4%        27.4%       35.3%       36.4%
                      7 x                    35.5%      45.9%        48.4%       47.5%       44.3%
                      8 x                   133.6%      78.6%        64.7%       57.2%       50.8%
</TABLE>


<PAGE>   37
INVESTMENT BANKING GROUP

                SIGNAGE-RELATED MANUFACTURING*            (DOLLARS IN MILLIONS)
ANALYSIS OF M&A TRANSACTION MULTIPLES SINCE 1/1/92 FOR ACQUISITIONS OVER 30%

<TABLE>
<CAPTION>

                                                                                                                                 
                                                                          AGGREG. EQUITY CONSID. LEVERED AGGREGATE CONSIDERATION 
                                                                               AS A MULTIPLE OF:         AS A MULTIPLE OF:       
                                               AGGREGATE       LEVERED    ------------------------------------------------------
   DATE                                          EQUITY       AGGREGATE       LTM NET  BOOK    LTM    LTM     LTM     PERCENT
ANNOUNCED    ACQUIROR / TARGET                CONSIDERATION CONSIDERATION(2)   INCOME  VALUE REVENUE EBITDA   EBIT    ACQUIRED
- ---------    -----------------                ------------- ----------------  -------  ----- ------- ------   ----    -------
<S>          <C>                              <C>           <C>               <C>      <C>   <C>     <C>      <C>     <C>
 07/31/97    Spandex PLC                          $ 1.1          $ 1.1        NA        NA    0.2      NA      3.7     100.0%
                 Clarke Sign Systems Inc

 10/25/96    Undisclosed Acquiror                 $12.0          $12.0        NA        NA     NA      NA       NA     100.0%
                 Interstate Highway Sign

 04/29/96    Netter Digital Entertainment         $ 1.6          $ 1.6        NA        NA     NA      NA       NA     100.0%
                 Videssence Inc

 02/20/96    Investor Group                       $ 5.5          $ 5.5        NA        NA     NA      NA       NA     100.0%
                 Bright Star Indus(Publicker)

 11/29/95    Astronics Corp                       $ 6.5          $ 6.5        NA        NA     NA      NA       NA     100.0%
                 Loctite Luminescent Systems

 09/14/95    Dial Corp                            $62.0          $62.0        NA        NA     NA      NA       NA     100.0%
                 Giltspur Inc(Unigate PLC)

 09/08/95    Stonebridge Partners                 $10.0          $10.0        NA        NA     NA      NA       NA     100.0%
                 Four Star Lighting

 07/27/95    La-Man Corp                          $ 2.2          $ 2.2        NM        NM    0.4      NA       NA     100.0%
                 Don Bell Industries Inc

 11/08/94    Undisclosed Acquiror                 $ 2.1          $ 2.1        NA        NA     NA      NA       NA     100.0%
                 Oak Crystal-Carpenter Emerg

 09/09/94    Airport Systems International        $ 3.1          $ 3.1        NA        NA    1.0      NA       NA     100.0%
                 Vomar International-VomaGlow

 06/02/94    Tosco Corp                           $82.0          $82.0        NA        NA     NA      NA       NA     100.0%
                 BP America-California
</TABLE>




<PAGE>   38

INVESTMENT BANKING GROUP

                SIGNAGE-RELATED MANUFACTURING*            (DOLLARS IN MILLIONS)
ANALYSIS OF M&A TRANSACTION MULTIPLES SINCE 1/1/92 FOR ACQUISITIONS OVER 30%

<TABLE>
<CAPTION>
                                                                          AGGREG. EQUITY CONSID. LEVERED AGGREGATE CONSIDERATION 
                                                                               AS A MULTIPLE OF:         AS A MULTIPLE OF:       
                                               AGGREGATE       LEVERED    ------------------------------------------------------
   DATE                                          EQUITY       AGGREGATE       LTM NET  BOOK    LTM    LTM     LTM    PERCENT
ANNOUNCED    ACQUIROR / TARGET                CONSIDERATION CONSIDERATION(2)   INCOME  VALUE REVENUE EBITDA   EBIT   ACQUIRED
- ---------    -----------------                ------------- ----------------  -------  ----- ------- ------   ----   -------
<S>          <C>                              <C>           <C>               <C>      <C>   <C>     <C>      <C>    <C>
03/29/94     Norwood Promotional Products         $13.0          $13.0          NA       NA      NA     NA      NA    100.0%
                 ArtMold Products Corp

03/10/94     Tri-Lite Corp                        $ 3.3          $ 3.3          NM       NM     0.3     NM      NM    100.0%
                 NL Corp

02/22/94     Norwood Promotional Products         $ 9.5          $ 9.5          NA       NA      NA     NA      NA    100.0%
                 Key Industries Inc

07/01/93     Helionetics Inc                      $ 0.4          $ 0.4          NA       NA      NA     NA      NA    100.0%
                 Self Powered Lighting Inc

05/03/93     MarkitStar Inc                       $18.2          $18.2          NM      2.8     0.2     NM      NM    100.0%
                 Marlboro Marketing,2 Others

09/17/92     Tridex Corp                          $ 6.6          $ 6.6         6.0      3.9     0.7    5.5     6.0    100.0%
                 Ultimate Technology Corp

05/21/92     Norwood Products Inc                 $ 7.8          $ 7.8          NA       NA      NA     NA      NA    100.0%
                 Barlow Specialty Advertising

02/13/92     Alpha Solarco Inc                    $ 2.2          $ 4.3          NM       NM     0.9     NM      NM    100.0%
                 State Machine Products
</TABLE>

* Covers industries with SIC Codes of 3646, 3648 and 3993.  Source: Securities
Data Company, Inc. (201)622-3100.  As of 10/14/97.
(2) Leveraged aggregate consideration is defined as aggregate equity
consideration plus total debt, net of cash and equivalents.


<PAGE>   39

INVESTMENT BANKING GROUP

                         SIGNAGE-RELATED MANUFACTURING*
    MERGERS & ACQUISITION TRANSACTIONS SINCE 1/1/92 FOR ACQUISITIONS OVER 30%

<TABLE>
<CAPTION>                                                                                                                          
                                                                                                                   TARGET   TARGET 
                                                                                    VALUE                          SHARE-    NET   
                                                                          EQUITY     OF    PRICE                  HOLDERS   SALES  
   DATE      DATE                                                         VALUE     DEAL    PER      SHARES        EQUITY    LTM  
ANNOUNCED EFFECTIVE ACQUIROR                TARGET                        ($MIL)   ($MIL)  SHARE    OUT. (MIL)     ($MIL)   ($MIL) 
- --------- --------- --------                ------                        ------   ------  -----   --------------  ------   -----  
<S>       <C>       <C>                     <C>                           <C>      <C>     <C>     <C>             <C>      <C>   
 7/31/97   7/31/97   Spandex PLC            Clarke Sign Systems Inc       $ 1.1    $1.1     -          -             -      $5.4  
          Advisor    -                      -                                                                                    
          -------                                                                                                                 
  Company Status    Public                  Priv.                                                                                 
  ---------------                  
                   Deal Description
                   ----------------
                   Spandex acquired Clarke Sign Systems for $1.1 mil in cash.



                   Target Business Description
                   ---------------------------
                   Manufacture and wholesale signs



                   Acquiror Business Description
                   -----------------------------
                   Manufacture and wholesale equipment and supplies, 
                   including adhesives, sealants and signs, to 
                   the sign and graphics industries; holding company

10/25/96 10/25/96 Undisclosed Acquiror      Interstate Highway Sign       $12.0    $12.0     -          -             -       -   
          Advisor       -                       -                                                                                 
          -------
Company Status      Unk.                   Sub.                                                                                 
 -----------------                                                                                                                
                   Deal Description
                   ----------------
                   Mark IV Industries divested its Interstate Highway Sign unit
                   to an undisclosed acquiror for approximately $12 mil in cash.



                   Target Business Description
                   ---------------------------
                   Manufacture outdoor signs



                   Acquiror Business Description
                   -----------------------------
                   Unknown
</TABLE>



<TABLE>
<CAPTION>
                     TARGET 
                      NET    TARGET  TARGET                                                    %           
                     INCOME   EBIT   EBITDA  TOTAL               % OF         STATUS/           OWNED    
   DATE               LTM     LTM      LTM   DEBT, NE  TOTAL    SHARES        FORM/             AFTER    
ANNOUNCED            ($MIL)  ($MIL)  ($MIL)  OF CASH   ASSETS    ACQ.        ATTITUDE        TRANSACTION 
- ---------            ------  ------  ------  -------   ------   ------     -------------     ----------- 
<S>                  <C>     <C>     <C>     <C>       <C>      <C>        <C>               <C>         
 7/31/97                -    $0.3      -        -         -       100         Completed         100      
                                                                            Acq. of Assets               
                                                                              Friendly                   



                                                                                                         
                                                                                                         







                                                                                                         
                                                                                                         
                                                                                                         
                                                                                                         
                                                                                                         
10/25/96                -      -       -        -         -       100        Completed          100                 
                                                                             Acq. of Assets               
                                                                               Friendly                   
</TABLE>



*    Covers industries with SIC Codes of 3646, 3648 and 3993. Source: Securities
     Data Company, Inc. (201) 622-3100. As of 10/14/97.

<PAGE>   40
INVESTMENT BANKING GROUP
                         SIGNAGE-RELATED MANUFACTURING*

    MERGERS & ACQUISITION TRANSACTIONS SINCE 1/1/92 FOR ACQUISITIONS OVER 30%

<TABLE>
<CAPTION>
                                                                                                                                   
                                                                                                                   TARGET   TARGET 
                                                                                    VALUE                          SHARE-    NET   
                                                                          EQUITY     OF    PRICE                  HOLDERS   SALES  
   DATE      DATE                                                         VALUE     DEAL    PER      SHARES        EQUITY     LTM  
ANNOUNCED EFFECTIVE ACQUIROR                TARGET                        ($MIL)   ($MIL)  SHARE    OUT. (MIL)     ($MIL)   ($MIL) 
- --------- --------- --------                ------                        ------   ------  -----   --------------  ------   -----  
<S>                                         <C>                           <C>      <C>     <C>     <C>             <C>      <C>
 4/29/96  1/9/97 Netter Digital Entertainment Videssence Inc              $1.6     $1.6     -           -             -      -  
                                                                                                            
          Advisor       -                       -
          -------
Company Status            Public                  Priv.                                                                            
- --------------

                   Deal Description
                   ----------------
                   Netter Digital Entertainment (NET) acquired all the
                   outstanding stock of Videssence in a stock swap 
                   transaction valued at approximately $3.72 mil. The 
                   consideration consisted of .522 mil NET common 
                   shares valued at $3.72 mil and up to .788 mil 
                   common shares in profit-related payments.
                   The shares were valued based on NET's closing stock price of
                   $7.125 on Apr 26, the last full trading day prior to the
                   announcement.

                   Target Business Description
                   ---------------------------
                   Manufacture lighting equipment

                   Acquiror Business Description
                   -----------------------------
                   Provide motion picture services

 2/20/96  2/20/96 Investor Group          Bright Star Indus(Publicker)    $5.5     $5.5     -        -       -       -      -
          Advisor       -                       -
          -------
Company Status           Priv.                   Sub.
- --------------
                   Deal Description
                   ----------------
                   An investor group, including BancBoston Capital, a unit of
                   Bank of Boston, acquired Bright Star Industries, a unit of
                   Publicker Industries, for $5.5 mil.

                   Target Business Description
                   ---------------------------
                   Manufacture flashlights, lanterns and batteries

                   Acquiror Business Description
                   -----------------------------
                   Investor group

</TABLE>

<TABLE>
                    TARGET
                     NET    TARGET   TARGET                                                 %                    
                    INCOME   EBIT   EBITDA  TOTAL               % OF         STATUS/        OWNED                
   DATE              LTM     LTM      LTM   DEBT, NE  TOTAL    SHARES        FORM/          AFTER                
ANNOUNCED           ($MIL)  ($MIL)  ($MIL)  OF CASH   ASSETS    ACQ.        ATTITUDE      TRANSACTION            
- ---------           ------  ------  ------  -------   ------   ------      ----------     -----------            
<S>                 <S>     <C>     <C>     <C>       <C>      <C>         <C>            <C>                   
 4/29/96              -        -      -       -          -      100        Completed         100                 
                                                                            Merger                               
                                                                           Friendly                              
                                                                                                                 
                                                                                                                 
                                                                                                                 
                                                                                                                 
                                                                                                                 
                                                                                                                 




                                                                                                                 


 2/20/96              -        -      -       -          -      100        Completed         100                 
                                                                         Acq. of Assets                          
                                                                            Friendly                             


</TABLE>
                                                          
                                                          

*    Covers industries with SIC Codes of 3646, 3648 and 3993. Source: Securities
     Data Company, Inc. (201) 622-3100. As of 10/14/97.

<PAGE>   41
INVESTMENT BANKING GROUP

                   SIGNAGE-RELATED MANUFACTURING*
    MERGERS & ACQUISITION TRANSACTIONS SINCE 1/1/92 FOR ACQUISITIONS OVER 30%

<TABLE>
<CAPTION>
                                                                                                                                   
                                                                                                                   TARGET   TARGET 
                                                                                    VALUE                          SHARE-    NET   
                                                                          EQUITY     OF    PRICE                  HOLDERS   SALES  
   DATE      DATE                                                         VALUE     DEAL    PER      SHARES        EQUITY     LTM  
ANNOUNCED EFFECTIVE ACQUIROR                TARGET                        ($MIL)   ($MIL)  SHARE    OUT. (MIL)     ($MIL)   ($MIL) 
- --------- --------- --------                ------                        ------   ------  -----   --------------  ------   -----  
<S>                                         <C>                           <C>      <C>     <C>     <C>             <C>      <C>
11/29/95 11/29/95 Astronics Corp            Loctite Luminescent Systems    $6.5     $6.5     -        -                -      -   
          Advisor       -                       -                                                                                  
          ------
Company Status            Public             Sub.                                                                              
- --------------
                   Deal Description
                   ----------------
                   Astronics acquired Loctite Luminescent Systems, a unit of
                   Loctite, for approximately $6.5 mil.

                   Target Business Description
                   ---------------------------
                   Manufacture lighting equipment


                   Acquiror Business Description
                   -----------------------------
                   Manufacture folding paperboard boxes

9/14/95 10/3/95 Dial Corp               Giltspur Inc(Unigate PLC)          $62.0    $62.0    -        -                -      -   
          Advisor      Merrill Lynch & Co.     SBC Warburg                                                                        
          -------
Company Status           Public                  Sub.                                                                             
- --------------

                   Deal Description
                   ----------------
                   Dial acquired Giltspur, a unit of Unigate, for $62 mil in
                   cash. The transaction had been subject to regulatory
                   approval.

                   Target Business Description
                   ---------------------------
                   Manufacture advertising exhibition equipment

                   Acquiror Business Description
                   -----------------------------
                   Provide transportation, financial credit, computer leasing,
                   airport and terminal services; manufacture motor vechicles,
                   soaps and other detergents, and perfumes and cosmetics; own
                   and operate restaurant
</TABLE>


<TABLE>
                    TARGET
                     NET    TARGET   TARGET                                                 %              
                    INCOME   EBIT   EBITDA  TOTAL               % OF       STATUS/         OWNED           
   DATE              LTM     LTM      LTM   DEBT, NE  TOTAL    SHARES      FORM/           AFTER           
ANNOUNCE            ($MIL)  ($MIL)  ($MIL)  OF CASH   ASSETS    ACQ.      ATTITUDE       TRANSACTION       
- --------            ------  ------  ------  -------   ------   ------   ------------    -----------        
<S>                 <S>     <C>     <C>     <C>       <C>      <C>      <C>             <C>               
11/29/95              -       -        -        -       -        100       Completed       100             
                                                                        Acq. of Assets                     
                                                                          Friendly                         




                                                                                                           
                                                                                                           
                                                                                                           
                                                                                                           
                                                                                                           



                                                                                                           
                                                                                                           
                                                                                                           
9/14/95               -       -        -        -       -        100      Completed        100             
                                                                        Acq. of Assets                     
                                                                          Friendly                         
</TABLE>

*    Covers industries with SIC Codes of 3646, 3648 and 3993. Source: Securities
     Data Company, Inc. (201) 622-3100. As of 10/14/97.

<PAGE>   42
INVESTMENT BANKING GROUP

                        SIGNAGE-RELATED MANUFACTURING*
  MERGERS & ACQUISITION TRANSACTIONS SINCE 1/1/92 FOR ACQUISITIONS OVER 30%

<TABLE>
<CAPTION>
                                                                                                                                   
                                                                                                                   TARGET   TARGET 
                                                                                    VALUE                          SHARE-    NET   
                                                                          EQUITY     OF    PRICE                  HOLDERS   SALES  
   DATE      DATE                                                         VALUE     DEAL    PER      SHARES        EQUITY     LTM  
ANNOUNCED EFFECTIVE ACQUIROR                TARGET                        ($MIL)   ($MIL)  SHARE    OUT. (MIL)     ($MIL)   ($MIL) 
- --------- --------- --------                ------                        ------   ------  -----   --------------  ------   -----  
<S>                                         <C>                           <C>      <C>     <C>     <C>             <C>      <C>
9/8/95    9/8/95 Stonebridge Partners       Four Star Lighting            $10.0    $10.0     -            -            -       - 
          Advisor       -                       -                                                                                
          ------
Company Status          Priv.                    Priv.                                                                           
- ---------------                                  

                   Deal Description
                   ----------------
                   Stonebridge Partners acquired Four Star Lighting 
                   for $10 mil in leveraged-buyout transaction.

                   Target Business Description
                   ---------------------------
                   Manufacture lighting equipment for theaters

                   Acquiror Business Description
                   -----------------------------
                   Securities brokerage firm

7/27/95  9/11/95 La-Man Corp             Don Bell Industries Inc          $ 2.2    $ 2.2     -            -        $(0.4)   $6.2 
          Advisor       -                       -                                                                               
          -------                                                               
Company Status          Public                   Priv.                                                                          
- --------------                                                                  
                   Deal Description                                             
                   ----------------                                             
                   La-Man acquired Don Bell Industries for approximately  $ 2.2
                   mil in a combination of cash, common shares and debt.

                   Target Business Description
                   ---------------------------
                   Manufacture commercial signs

                   Acquiror Business Description
                   -----------------------------
                   Manufacture electronic institutional and commercial signs

</TABLE>

<TABLE>
                      NET    TARGET   TARGET                                                  %                 
                     INCOME   EBIT   EBITDA  TOTAL               % OF        STATUS/         OWNED               
   DATE               LTM     LTM      LTM   DEBT, NE  TOTAL    SHARES       FORM/           AFTER               
ANNOUNCED            ($MIL)  ($MIL)  ($MIL)  OF CASH   ASSETS    ACQ.       ATTITUDE       TRANSACTION           
- ---------            ------  ------  ------  -------   ------   ------     -------------   -----------           
<S>                  <C>     <C>     <C>     <C>       <C>      <C>        <C>             <C>                   
9/8/95                  -      -         -     -         -       100         Completed         100               
                                                                           Acq. of Assets                        
                                                                             Friendly                           
                                                                                                               
                                                                                                               
                                                                                                               
                                                                                                               




                                                                                                               
                                                                                                               
                                                                                                               
                                                                                                               
                                                                                                               
7/27/95             $(0.1)               -  $2.0      $2.9       100        Completed          100
                                                                          Acq. of Assets                       
                                                                            Friendly                            
</TABLE>

*    Covers industries with SIC Codes of 3646, 3648 and 3993. Source: Securities
     Data Company, Inc. (201) 622-3100. As of 10/14/97.


<PAGE>   43
INVESTMENT BANKING GROUP

                        SIGNAGE-RELATED MANUFACTURING*
  MERGERS & ACQUISITION TRANSACTIONS SINCE 1/1/92 FOR ACQUISITIONS OVER 30%

<TABLE> 
<CAPTION>                                                                                                                          
                                                                                                                                   
                                                                                                                   TARGET   TARGET 
                                                                                    VALUE                          SHARE-    NET   
                                                                          EQUITY     OF    PRICE                  HOLDERS   SALES  
   DATE      DATE                                                         VALUE     DEAL    PER      SHARES        EQUITY     LTM  
ANNOUNCED EFFECTIVE ACQUIROR                TARGET                        ($MIL)   ($MIL)  SHARE    OUT. (MIL)     ($MIL)   ($MIL) 
- --------- --------- --------                ------                        ------   ------  -----   --------------  ------   -----  
<S>                                         <C>                           <C>      <C>     <C>     <C>             <C>      <C>
11/8/94  11/8/94 Undisclosed Acquiror       Oak Crystal-Carpenter Emerg   $ 2.1    $ 2.1     -        -                  -       -
          Advisor       -                       -                                                                                 
          -------
Company Status           Unk.                    Sub.                                                                             
- --------------                    

                   Deal Description
                   ----------------
                   Oak Crystal, a unit of Oak Industries, divested its 
                   Carpenter Emergency Lighting Business to an 
                   undisclosed acquiror.

                   Target Business Description
                   ---------------------------
                   Manufacture emergency lights, exit signs, 
                   and portable lights for the use in industrial, 
                   commercial and office locations

                   Acquiror Business Description
                   -----------------------------
                   Unknown

9/9/94   9/9/94 Airport Systems Internat Vomar International-Vom GLOW     $ 3.1    $ 3.1     -        -                  -   $ 3.0
          Advisor       -                       -                                                                                 
          ------
Company Status            Public                  Sub.                                                                             

                   Deal Description
                   ----------------
                   Airport Systems International acquired the VomaGlow 
                   airfield signage line from Vomar International for 
                   $3.1 mil. Consideration consisted of $1 mil in cash 
                   and $2.1 mil in profit-related payments.

                   Target Business Description
                   ---------------------------
                   Manufacture airfield signs

                   Acquiror Business Description
                   -----------------------------
                   Manufacture and wholesale aircraft radio navigation 
                   equipment

</TABLE>

<TABLE>
                    TARGET
                     NET    TARGET   TARGET                                                %              
                    INCOME   EBIT   EBITDA  TOTAL               % OF        STATUS/       OWNED           
   DATE              LTM     LTM      LTM   DEBT, NE  TOTAL    SHARES       FORM/         AFTER           
ANNOUNCED           ($MIL)  ($MIL)  ($MIL)  OF CASH   ASSETS    ACQ.       ATTITUDE     TRANSACTION       
- ---------           ------  ------  ------  -------   ------   ------   -------------   -----------       
<S>                 <C>     <C>     <C>     <C>       <C>      <C>      <C>             <C>               
11/8/94                -       -      -        -         -       100      Completed         100           
                                                                         Acq. of Assets                   
                                                                          Friendly                        
                                                                                                          
                                                                                                          
                                                                                                          
                                                                                                          




                                                                                                          
                                                                                                          
                                                                                                          
                                                                                                          
9/9/94                 -       -      -        -         -       100      Completed         100           
                                                                        Acq. of Assets                    
                                                                           Friendly                       
</TABLE>

*    Covers industries with SIC Codes of 3646, 3648 and 3993. Source: Securities
     Data Company, Inc. (201) 622-3100. As of 10/14/97.

<PAGE>   44
INVESTMENT BANKING GROUP

                        SIGNAGE-RELATED MANUFACTURING*
  MERGERS & ACQUISITION TRANSACTIONS SINCE 1/1/92 FOR ACQUISITIONS OVER 30%



<TABLE>
<CAPTION>                                                                                                                          
                                                                                                                                   
                                                                                                                   TARGET   TARGET 
                                                                                    VALUE                          SHARE-    NET   
                                                                          EQUITY     OF    PRICE                  HOLDERS   SALES  
   DATE      DATE                                                         VALUE     DEAL    PER      SHARES        EQUITY     LTM  
ANNOUNCED EFFECTIVE ACQUIROR                TARGET                        ($MIL)   ($MIL)  SHARE    OUT. (MIL)     ($MIL)   ($MIL) 
- --------- --------- --------                ------                        ------   ------  -----   --------------  ------   -----  
<S>                                         <C>                           <C>      <C>     <C>     <C>             <C>      <C>
6/2/94     8/1/94 Tosco Corp                BP America-California         $82.0    $82.0     -        -                -       -  
          Advisor       -                       -                                                                                 
          -------
Company Status           Public                  Sub.                                                                             
- ---------------

                   Deal Description
                   ----------------
                   Tosco acquired the California Marketing assets of BP 
                   America, a unit of British Petroleum, for $82 mil. 
                   The consideration offered comprised of $72 mil and 
                   a $10 mil partial prepayment of future royalties.

                   Target Business Description
                   ---------------------------
                   Marketing assets

                   Acquiror Business Description
                   -----------------------------
                   Provide petroleum refining services; wholesale 
                   petroleum products; oil and gas exploration and 
                   production coal an lignite mining

3/29/94  7/31/94 Norwood Promotional ProdArtMold Products Corp            $13.0    $13.0     -        -       -        -       -
          Advisor       -                       -

Company Status           Public                  Priv.                                                                            
- --------------

                   Deal Description
                   ----------------
                   Norwood Promotional Products acquired all the 
                   outstanding stock of ArtMold Products for $13 
                   mil in cash.

                   Target Business Description
                   ---------------------------
                   Manufacture promotional products, including key 
                   holders, golf tees, hats and writing instruments

                   Acquiror Business Description
                   -----------------------------
                   Manufacture hats, caps, tee- shirts, gravure 
                   printing roducts and other promotional products 
</TABLE>


<TABLE>
                    TARGET
                     NET    TARGET   TARGET                                                    %            
                    INCOME   EBIT   EBITDA  TOTAL               % OF       STATUS/           OWNED       
   DATE              LTM     LTM      LTM   DEBT, NE  TOTAL    SHARES      FORM/            AFTER        
ANNOUNCED           ($MIL)  ($MIL)  ($MIL)  OF CASH   ASSETS    ACQ.       ATTITUDE        TRANSACTION   
- ---------           ------  ------  ------  -------   ------   ------   -------------    -------------   
<S>                 <C>     <C>     <C>     <C>       <C>      <C>      <C>              <C>             
6/2/94                  -      -      -        -         -      100        Completed         100         
                                                                        Acq. of Assets                   
                                                                           Friendly                      
                                                                                                         
                                                                                                         
                                                                                                         
                                                                                                         
                                                                                                         
                                                                                                         
                                                                                                         
                                                                                                         
                                                                                                         
                                                                                                         
3/29/94                 -      -      -        -         -      100        Completed          100        
                                                                            Merger                       
                                                                           Friendly                      
</TABLE>

*    Covers industries with SIC Codes of 3646, 3648 and 3993. Source: Securities
     Data Company, Inc. (201) 622-3100. As of 10/14/97.

<PAGE>   45
INVESTMENT BANKING GROUP

                        SIGNAGE-RELATED MANUFACTURING*
  MERGERS & ACQUISITION TRANSACTIONS SINCE 1/1/92 FOR ACQUISITIONS OVER 30%

<TABLE>
<CAPTION>                                                                                                                          
                                                                                                                                   
                                                                                                                   TARGET   TARGET 
                                                                                    VALUE                          SHARE-    NET   
                                                                          EQUITY     OF    PRICE                  HOLDERS   SALES  
   DATE      DATE                                                         VALUE     DEAL    PER      SHARES        EQUITY     LTM  
ANNOUNCED EFFECTIVE ACQUIROR                TARGET                        ($MIL)   ($MIL)  SHARE    OUT. (MIL)     ($MIL)   ($MIL) 
- --------- --------- --------                ------                        ------   ------  -----   --------------  ------   -----  
<S>                                         <C>                           <C>      <C>     <C>     <C>             <C>      <C>
3/10/94  3/14/94 Tri-Lite Corp              NL Corp                       $3.3     $3.3     -        -             $(0.9)   $10.3  

          Advisor       -                       -
          -------
Company Status           Public                  Priv.                                                                  
- --------------

                   Deal Description
                   ----------------
                   Tri-Lite acquired NL for a revised $3.3 mil. The
                   consideration consisted of 300,000 common shares 
                   and up to an additional 300,000 common shares in 
                   earnout. Originally Tri-Lite had offered 400,000 
                   common shares in profit-related payments. The 
                   common shares were valued based on Tri-Lite closing 
                   stock price of $5.5 on Mar 11, the last full trading 
                   day prior to the announcement of the revised terms.

                   Target Business Description
                   ---------------------------
                   Manufacture commercial lighting fixtures

                   Acquiror Business Description
                   -----------------------------
                   Manufacture light bulbs

2/22/94  5/6/94 Norwood Promotional ProdKeysIndustries Inc                $9.5     $9.5     -        -                 -        -  
          Advisor       -                       -
          -------
Company Status            Public                  Priv.                                                                         
- --------------
                   Deal Description
                   ----------------
                   Norwood Promotional Products acquired Key 
                   Industries in a $9.5 mil transaction. The 
                   consideration offered comprised $6.125 mil 
                   in cash, a $1.125 mil promissory note, and 
                   a $2.25 mil subordinated promissory note 
                   convertible into shares at $17 per share.

                   Target Business Description
                   ---------------------------
                   Manufacture promotional and advertising products

                   Acquiror Business Description
                   -----------------------------
                   Manufacture hats, caps, tee- shirts, gravure printing products and other promotional 
                   products
</TABLE>


<TABLE>
                    TARGET
                     NET    TARGET   TARGET                                                     %                      
                    INCOME   EBIT   EBITDA  TOTAL               % OF       STATUS/            OWNED                 
   DATE              LTM     LTM      LTM   DEBT, NE  TOTAL    SHARES      FORM/              AFTER                  
ANNOUNCED           ($MIL)  ($MIL)  ($MIL)  OF CASH   ASSETS    ACQ.       ATTITUDE        TRANSACTION             
- ---------           ------  ------  ------  --------  ------   ------   -------------    -------------             
<S>                 <S>     <C>     <C>     <C>       <C>      <C>      <C>              <C>                       
3/10/94             $(1.5)  $(0.9)  $(0.9)  $ 3.2     $ 3.3    100        Completed           100                  
                                                                         Acq. of Assets                            
                                                                           Friendly                                
                                                                                                                   
                                                                                                                   




                                                                                                                   
                                                                                                                   
                                                                                                                   
                                                                                                                   
                                                                                                                   
2/22/94                 -      -      -        -         -     100        Completed           100                 
                                                                        Acq. of Assets                             
                                                                           Friendly                                
</TABLE>

*    Covers industries with SIC Codes of 3646, 3648 and 3993. Source: Securities
     Data Company, Inc. (201) 622-3100. As of 10/14/97.



<PAGE>   46
INVESTMENT BANKING GROUP


                        SIGNATE-RELATED MANUFACTURING*
   MERGER & ACQUISITION TRANSACTION SINCE 1/1/92 FOR ACQUISITIONS OVER 30%

<TABLE>
<CAPTION>                                                                                                                          
                                                                                                                                   
                                                                                                                   TARGET   TARGET 
                                                                                    VALUE                          SHARE-    NET   
                                                                          EQUITY     OF    PRICE                  HOLDERS   SALES  
   DATE      DATE                                                         VALUE     DEAL    PER      SHARES        EQUITY     LTM  
ANNOUNCED EFFECTIVE ACQUIROR                TARGET                        ($MIL)   ($MIL)  SHARE    OUT. (MIL)     ($MIL)   ($MIL) 
- --------- --------- ----------------        ------------------------      ------   ------  -----   --------------  ------   -----  
<S>                                         <C>                           <C>      <C>     <C>     <C>             <C>      <C>
7/1/93   7/1/93 Helionetics Inc            Self Powered Lighting Inc      $ 0.4    $ 0.4      -           -            -         -  
          Advisor       -                       -
          -------
Company Status           Public                  Sub.                                                                            
- --------------
                   Deal Description
                   ----------------
                   Helionetics acquired Self Powered Lighting, a unit of TH
                   Lehman, for $.4 mil. Consideration consisted of a $.4 mil 6%
                   unsecured promissory note payable Dec 31, 1996, convertible
                   into Helionetics common stock at $4 per share, and warrants
                   to purchase 100,000 Helionetics common shares at $6 per
                   share.

                   Target Business Description
                   ---------------------------
                   Manufacture commercial lighting fixtures and 
                   luminescent signage

                   Acquiror Business Description
                   -----------------------------
                   Manufacture and wholesale electronic converters 
                   and lasers

5/3/93  10/4/93 MarkitStar Inc          Marlboro Marketing,2 Others       $18.2    $18.2      -           -         $6.4     $83.1
          Advisor       -                       -
          -------
Company Status           Public                  Sub.                                                                            
- --------------
                   Deal Description
                   ----------------
                   MarkitStar acquired Marlboro Marketing, Creative Displays and
                   HMG Europe from Saatchi & Saatchi for $16.82 mil. The
                   consideration offered consisted of $3.3 mil in cash and an
                   $11.5 mil secured note and the issue 490,000 common shares
                   valued at $2.02 mil. The shares were valued based on
                   MarkitStar's closing stock price of $4.125 on Apr 29, 1993,
                   the last full trading day prior to the announcement. In
                   February 1993, MarkitStar disclosed that it was negotiating
                   to acquire an undisclosed marketing firm.

                   Target Business Description
                   ---------------------------
                   Manufacture window and lobby displays and cutouts; wholesale
                   electrical apparatus and equipment; provide electrical work
                   and marketing consulting services

                   Acquiror Business Description
                   -----------------------------
                   Manufacture computer-based point-of-purchase merchandising
                   systems; organize in-house product promotion meetings
</TABLE>

<TABLE>
                    TARGET
                     NET    TARGET   TARGET                                                 %               
                    INCOME   EBIT   EBITDA  TOTAL               % OF        STATUS/        OWNED            
   DATE              LTM     LTM      LTM   DEBT, NE  TOTAL    SHARES       FORM/          AFTER            
ANNOUNCED           ($MIL)  ($MIL)  ($MIL)  OF CASH   ASSETS    ACQ.       ATTITUDE      TRANSACTION        
- ---------           ------  ------  ------  -------   ------   ------      --------      -----------        
<S>                 <C>     <C>     <C>     <C>       <C>      <C>         <C>           <C>                
7/1/93                -        -      -       -          -      100        Completed         100            
                                                                            Merger                          
                                                                           Friendly                         
                                                                                                            
                                                                                                            
                                                                                                            
                                                                                                            
                                                                                                            
                                                                                                            
5/3/93              $(41.2) $(39.9) $(36.6)   -       $28.9     100        Completed         100            
                                                                            Merger                          
                                                                           Friendly                         
</TABLE>


*    Covers industries with SIC Codes of 3646, 3648 and 3993. Source: Securities
     Data Company, Inc. (201) 622-3100. As of 10/14/97.

<PAGE>   47
INVESTMENT BANKING GROUP

                         SIGNAGE-RELATED MANUFACTURING*
   MERGERS & ACQUISITION TRANSACTIONS SINCE 1/1/92 FOR ACQUISITIONS OVER 30%

<TABLE>
<CAPTION>                                                                                                                          
                                                                                                                                   
                                                                                                                   TARGET   TARGET 
                                                                                    VALUE                          SHARE-    NET   
                                                                          EQUITY     OF    PRICE                  HOLDERS   SALES  
   DATE      DATE                                                         VALUE     DEAL    PER      SHARES        EQUITY     LTM  
ANNOUNCED EFFECTIVE ACQUIROR                TARGET                        ($MIL)   ($MIL)  SHARE    OUT. (MIL)     ($MIL)   ($MIL) 
- --------- --------- --------                ------                        ------   ------  -----   --------------  ------   -----  
<S>                                         <C>                           <C>      <C>     <C>     <C>             <C>             
9/17/92   1/20/93 Tridex Corp               Ultimate Technology Corp      $ 6.6    $ 6.6      -          -          $ 1.7    $ 9.4 
          Advisor       -                       -
          -------
Company Status            Public                 Priv.
- --------------
                   Deal Description
                   ----------------
                   Tridex acquired all the common stock of Ultimate Technology
                   for a total of $6.645 mil. Consideration was comprised of
                   $3.645 mil in cash and $3 mil in 8% five-year promissory
                   notes, which were convertible into Tridex common shares at
                   $12 per share. The transaction had been subject to certain
                   conditions. Tridex financed the acquisition through a private
                   placement of debentures and warrants.

                   Target Business Description
                   ---------------------------
                   Manufacture point-of-sale displays and hardware platforms

                   Acquiror Business Description
                   -----------------------------
                   Manufacture dot-matrix printheads, printers, printer
                   elements, radio frequency coaxial connectors and
                   electromechanical components; holding company

5/21/92  5/21/92 Norwood Products Inc    Barlow Specialty Advertising     $7.8     $7.8       -          -             -        -
          Advisor      Merrill Lynch & Co.     Kidder, Peabody                                                                    
          -------
Company Status           Priv.                   Sub.                                                                             
- --------------

                   Deal Description
                   ----------------
                   Norwood Products acquired Talley Industries' Barlow Specialty
                   Advertising subsidiary for $7.8 mil in cash. Talley announced
                   in May 1990 that it had retained Kidder Peabody to help seek
                   a buyer for certain assets. Merrill Lynch advised Norwood
                   Products.

                   Target Business Description
                   ---------------------------
                   Manufacture advertising novelities

                   Acquiror Business Description
                   -----------------------------
                   Manufacture hats, caps and gravure printing products
</TABLE>


<TABLE>
                    TARGET
                     NET    TARGET   TARGET                                                 %             
                    INCOME   EBIT   EBITDA  TOTAL               % OF        STATUS/        OWNED          
   DATE              LTM     LTM      LTM   DEBT, NE  TOTAL    SHARES       FORM/          AFTER          
ANNOUNCED           ($MIL)  ($MIL)  ($MIL)  OF CASH   ASSETS    ACQ.       ATTITUDE      TRANSACTION      
- ---------           ------  ------  ------  -------   ------   ------     ----------     -----------      
<S>                 <S>     <C>     <C>     <C>       <C>      <C>        <C>            <C>              
9/17/92             $1.1    $ 1.1   $ 1.2      -      $ 2.2      100      Completed          100          
                                                                           Merger                         
                                                                          Friendly                        



                                                                                                          
                                                                                                          
                                                                                                          
                                                                                                          
                                                                                                          
                                                                                                          
                                                                                                          
                                                                                                          
                                                                                                          
5/21/92               -        -      -        -         -       100      Completed          100          
                                                                         Acq. of Assets                   
                                                                          Friendly                        
</TABLE>

*    Covers industries with SIC Codes of 3646, 3648 and 3993. Source: Securities
     Data Company, Inc. (201) 622-3100. As of 10/14/97.

<PAGE>   48
INVESTMENT BANKING GROUP

                         SIGNAGE-RELATED MANUFACTURING
   MERGERS & ACQUISITION TRANSACTIONS SINCE 1/1/92 FOR ACQUISITIONS OVER 30%

<TABLE>
<CAPTION>                                                                                                                          
                                                                                                                                   
                                                                                                                   TARGET   TARGET 
                                                                                    VALUE                          SHARE-    NET   
                                                                          EQUITY     OF    PRICE                  HOLDERS   SALES  
   DATE      DATE                                                         VALUE     DEAL    PER      SHARES        EQUITY     LTM  
ANNOUNCED EFFECTIVE ACQUIROR                TARGET                        ($MIL)   ($MIL)  SHARE    OUT. (MIL)     ($MIL)   ($MIL) 
- --------- --------- --------                ------                        ------   ------  -----   --------------  ------   -----  
<S>       <C>                               <C>                           <C>      <C>     <C>     <C>             <C>      <C>
2/13/92   3/27/92 Alpha Solarco Inc         State Machine Products        $ 2.2    $ 4.3     -          -          $(0.6)   $4.6  
          Advisor       -                       -
          -------
Company Status           Public                  Priv.                                                                            
- --------------

                   Deal Description
                   ----------------
                   Alpha Solarco acquired State Machine Products for $4.653 mil.
                   The consideration consisted of 4,039,111 Alpha common shares,
                   $2.1 mil in assumed liabilities, and $.786 mil in forgiveness
                   of debt. The common share portion was valued at $1.767 mil
                   based on Alpha's closing price on Feb 12, the last full
                   trading day prior to the announcement of the transaction.

                   Target Business Description
                   ---------------------------
                   Manufacture stoves, gas lamps and other personal field
                   equipment for defense markets such as the US Army

                   Acquiror Business Description
                   -----------------------------
                   Manufacture solar energy equipment
</TABLE>



<TABLE>
                   TARGET
                    NET    TARGET  TARGET                                                      %
                   INCOME   EBIT   EBITDA   TOTAL               % OF       STATUS/            OWNED             
   DATE             LTM     LTM      LTM   DEBT, NE  TOTAL    SHARES      FORM/              AFTER             
ANNOUNCED          ($MIL)  ($MIL)  ($MIL)  OF CASH   ASSETS    ACQ.      ATTITUDE         TRANSACTION          
- ---------          ------  ------  ------  -------   ------   ------    ------------     -----------           
<S>                <C>     <C>     <C>     <C>       <C>      <C>       <C>              <C>                   
2/13/92            $(0.7)  $(0.2)  $(0.1)  $ 1.9     $1.4      100       Completed          100                
                                                                        Acq. of Assets                         
                                                                          Friendly                             
</TABLE>


*    Covers industries with SIC Codes of 3646, 3648 and 3993. Source: Securities
     Data Company, Inc. (201) 622-3100. As of 10/14/97.
<PAGE>   49
INVESTMENT BANKING GROUP


                   SUMMARY VALUATION FOR PLASTI-LINE, INC.

                                                (in thousands, except per share)

<TABLE>
<CAPTION>
Market Premium Valuation:


                                         ONE DAY PRIOR          ONE WEEK PRIOR          ONE MONTH PRIOR
PREMIUMS                                TO ANNOUNCEMENT         TO ANNOUNCEMENT         TO ANNOUNCEMENT
- --------                                ---------------         ---------------         ---------------
All Cash Deals

<S>                                     <C>                     <C>                     <C>
1996
        Actual Low                              (64.8)%                 (60.9)%                 (64.1)%
        Actual High                             134.8%                  157.1%                  148.3%
        Adjusted Average                         24.7%                   28.5%                   35.8%
        Median                                   28.2%                   34.9%                   39.2%
        Low of Middle Quartiles                  11.7%                   15.4%                   16.6%
        High of Middle Quartiles                 38.1%                   51.4%                   56.9%

1997
        Actual Low                              (65.7)%                 (63.1)%                 (60.0)%
        Actual High                             108.7%                  106.5%                  108.0%
        Adjusted Average                         12.6%                   18.5%                   24.7%
        Median                                   16.5%                   21.4%                   27.5%
        Low of Middle Quartiles                   0.7%                    2.0%                    8.1%
        High of Middle Quartiles                 27.7%                   37.6%                   44.9%

</TABLE>

<PAGE>   50
INVESTMENT BANKING GROUP

                   SUMMARY VALUATION FOR PLASTI-LINE, INC.

<TABLE>
<CAPTION>
Market Premium Valuation:


                                         ONE DAY PRIOR          ONE WEEK PRIOR          ONE MONTH PRIOR
PREMIUM VALUATION                       TO ANNOUNCEMENT         TO ANNOUNCEMENT         TO ANNOUNCEMENT
- -----------------                       ---------------         ---------------         ---------------
All Cash Deals

<S>                                     <C>                     <C>                     <C>
1996
        Actual Low                              $ 3.74                  $ 4.16                  $ 3.82
        Actual High                              24.96                   27.33                   26.39
        Adjusted Average                         13.26                   13.65                   14.44
        Median                                   13.63                   14.34                   14.80
        Low of Middle Quartiles                  11.87                   12.26                   12.39
        High of Middle Quartiles                 14.68                   16.09                   16.68

1997
        Actual Low                              $ 3.64                  $ 3.92                  $ 4.25 
        Actual High                              22.18                   21.95                   22.11
        Adjusted Average                         11.97                   12.60                   13.25
        Median                                   12.38                   12.91                   13.55
        Low of Middle Quartiles                  10.70                   10.84                   11.49
        High of Middle Quartiles                 13.57                   14.63                   15.40

</TABLE>

<PAGE>   51
INVESTMENT BANKING GROUP


           AVERAGE PERCENTAGE PREMIUMS FOR CASH PUBLIC ACQUISITIONS

                  100% CONTROL OF COMPANY AFTER ACQUISITION

<TABLE>
<CAPTION>
                                                             Premiums Since 1/1/95
                                        ---------------------------------------------------------------
                                         One Day Prior          One Week Prior          One Month Prior
                                        to Announcement         to Announcement         to Announcement
                                        ---------------         ---------------         ---------------
        <S>                             <C>                     <C>                     <C>
        Actual Low                              (83.7%)                 (84.8%)                 (88.9%)
        Actual High                             360.8%                  372.7%                  295.7%
        Median                                   24.5%                   29.9%                   36.7%
        Adjusted Average                         29.5%                   35.4%                   39.1%
        Low of Middle Quartiles                  11.6%                   15.7%                   18.9%
        High of Middle Quartiles                 42.9%                   50.0%                   56.0%

</TABLE>


                   100% CONTROL OF COMPANY AFTER ACQUISITION
                         ACQUISITIONS OF LESS THAN 50%

<TABLE>
<CAPTION>
                                                             Premiums Since 1/1/95
                                        ---------------------------------------------------------------
                                         One Day Prior          One Week Prior          One Month Prior
                                        to Announcement         to Announcement         to Announcement
                                        ---------------         ---------------         ---------------
        <S>                             <C>                     <C>                     <C>
        Actual Low                                2.6%                   (4.3%)                 (29.7%)
        Actual High                              62.0%                   69.6%                   77.8%
        Median                                   18.8%                   23.3%                   26.8%
        Adjusted Average                         18.9%                   22.7%                   27.7%
        Low of Middle Quartiles                   9.7%                   16.0%                   17.0%    
        High of Middle Quartiles                 27.0%                   36.5%                   45.4% 

</TABLE>

<PAGE>   52
INVESTMENT BANKING GROUP


                       IMPLIED PLASTI-LINE ACQUISITION

                  100% CONTROL OF COMPANY AFTER ACQUISITION

<TABLE>
<CAPTION>
                                                   VALUATIONS BASED ON PREMIUMS SINCE 1/1/95
                                        ---------------------------------------------------------------
                                         One Day Prior          One Week Prior          One Month Prior
                                        To Announcement         To Announcement         To Announcement
                                        ---------------         ---------------         ---------------
<S>                                     <C>                     <C>                     <C>
        Actual Low                              $ 1.73                  $ 1.62                  $ 1.18       
        Actual High                              48.96                   50.23                   42.04
        Median                                   13.23                   13.80                   14.52
        Adjusted Average                         13.76                   14.38                   14.78
        Low of Middle Quartiles                  11.86                   12.30                   12.63
        High of Middle Quartiles                 15.18                   15.94                   16.57

</TABLE>

                   100% CONTROL OF COMPANY AFTER ACQUISTION
                         ACQUISITION OF LESS THAN 50%

<TABLE>
<CAPTION>
                                                   VALUATIONS BASED ON PREMIUMS SINCE 1/1/95
                                        ---------------------------------------------------------------
                                         One Day Prior          One Week Prior          One Month Prior
                                        To Announcement         To Announcement         To Announcement
                                        ---------------         ---------------         ---------------
<S>                                     <C>                     <C>                     <C>
        Actual Low                             $ 10.90                 $ 10.17                  $ 7.47 
        Actual High                              17.22                   18.02                   18.89
        Median                                   12.62                   13.10                   13.47
        Adjusted Average                         12.63                   13.04                   13.57
        Low of Middle Quartiles                  11.66                   12.33                   12.43    
        High of Middle Quartiles                 13.49                   14.50                   15.45 

</TABLE>

<PAGE>   53
INVESTMENT BANKING GROUP


AVERAGE PERCENTAGE PREMIUMS FOR ACQUIRED PUBLIC COMPANIES


<TABLE>
<CAPTION>
CONSIDERATION                                   AVERAGE PERCENTAGE PREMIUMS
- -------------           --------------------------------------------------------------------
                        1991    1992    1993    1994    1995    1996    1997-YTD    1991-YTD
                        ----    ----    ----    ----    ----    ----    --------    --------
<S>                     <C>     <C>     <C>     <C>     <C>     <C>     <C>         <C>
All Cash
  1 Day Prior           39.0    44.6    42.6    50.7    41.9    28.9      30.2        38.9
  1 Week Prior          56.1    46.4    46.0    57.1    46.3    35.8      36.0        44.6
  1 Month Prior         66.8    51.1    48.2    62.2    54.7    40.1      40.2        50.0

All Stock (1)
  1 Day Prior           34.1    42.1    38.2    29.5    29.2    23.4      15.6        28.0
  1 Week Prior          41.4    46.9    37.3    33.7    32.6    30.9      17.9        32.6
  1 Month Prior         53.4    49.7    44.9    35.2    36.0    36.4      24.3        37.2

All Deals (1)
  1 Day Prior           29.2    45.8    39.2    43.0    39.9    27.8      27.4        34.6
  1 Week Prior          35.4    50.4    42.3    46.2    44.4    34.1      33.0        39.5
  1 Month Prior         45.8    53.0    44.0    49.4    50.1    41.4      37.4        44.8
</TABLE>

(1) Excludes all pooling of interest combinations.

<PAGE>   54
INVESTMENT BANKING GROUP


                     [Graph depicting Plasti-line, Inc.'s
            weekly price & volume trading statistics since 1/3/92]

<PAGE>   55
INVESTMENT BANKING GROUP

                     [Graph depicting Plasti-line, Inc.'s
           weekly price & volume trading statistics since 12/29/95]

<PAGE>   56
INVESTMENT BANKING GROUP

                     [Graph depicting Plasti-line, Inc.'s
            daily price & volume trading statistics since 9/26/97]
<PAGE>   57
INVESTMENT BANKING GROUP
 
                               PLASTI-LINE, INC.
            SHARES TRADED AT VARIOUS PRICES FROM 1/1/96 TO 10/27/97
 
<TABLE>
<CAPTION>
                                                                                                   CUMULATIVE
                                                                                 ------------------------------------------------
                                 DAYS      % OF TOTAL               % OF TOTAL      DAYS      % OF TOTAL               % OF TOTAL
          TRADING             DAILY AVG.      DAYS       TRADING      TRADING    DAILY AVG.      DAYS       TRADING      TRADING
          RANGE(1)             IN RANGE      TRADED      VOLUME       VOLUME      IN RANGE      TRADED      VOLUME       VOLUME 
- ----------------------------  ----------   ----------   ---------   ----------   ----------   ----------   ---------   ----------
<C>                           <C>          <C>          <C>         <C>          <C>          <C>          <C>         <C>
          <$6.50                   0           0.0%            --       0.0%          0           0.0%            --       0.0%
        $6.50-$7.25                9           1.9%        24,000       1.6%          9           1.9%        24,000       1.6%
        $7.25-$8.00               19           4.0%       119,100       7.9%         28           5.9%       143,100       9.4%
        $8.00-$8.75              134          28.2%       237,500      15.7%        162          34.0%       380,600      25.1%
        $8.75-$9.50               70          14.7%       143,700       9.5%        232          48.7%       524,300      34.6%
        $9.50-$10.25              63          13.2%       203,800      13.4%        295          62.0%       728,100      48.0%
       $10.25-$11.00              76          16.0%       218,300      14.4%        371          77.9%       946,400      62.4%
       $11.00-$11.75              30           6.3%       134,400       8.9%        401          84.2%     1,080,800      71.3%
       $11.75-$12.50              39           8.2%       117,100       7.7%        440          92.4%     1,197,900      79.0%
       $12.50-$13.25              33           6.9%       176,500      11.6%        473          99.4%     1,374,400      90.7%
       $13.25-$14.00               3           0.6%       141,300       9.3%        476         100.0%     1,515,700     100.0%
         >=$14.00                  0           0.0%            --       0.0%        476         100.0%     1,515,700     100.0%

       TOTAL:                    476         100.0%     1,515,700     100.0%
</TABLE>
 
                   [Graph depicting Plasti-Line, Inc. Shares
                               Traded at various
                        prices from 1/1/96 to 10/27/97]
 
(1) Price ranges include low range price and exclude high range price.
(2) The average daily trading volume has been 3,184 shares or $33,105.73 and the
    average daily close has been $9.77.
 
<PAGE>   58
INVESTMENT BANKING GROUP
 
                               PLASTI-LINE, INC.
            SHARES TRADED AT VARIOUS PRICES FROM 1/2/97 TO 10/27/97
 
<TABLE>
<CAPTION>
                                                                                                    CUMULATIVE
                                                                                 ------------------------------------------------
                                 DAYS      % OF TOTAL               % OF TOTAL     DAYS       % OF TOTAL               % OF TOTAL
          TRADING             DAILY AVG.      DAYS       TRADING     TRADING    DAILY AVG.       DAYS       TRADING      TRADING  
          RANGE(1)             IN RANGE      TRADED      VOLUME      VOLUME      IN RANGE       TRADED      VOLUME       VOLUME
- ----------------------------  ----------   ----------   ---------   ----------   ----------   ----------   ---------   ----------
<C>                           <C>          <C>          <C>         <C>          <C>          <C>          <C>         <C>
           <$8.00                  0           0.0%            --       0.0%          0           0.0%            --       0.0%
        $8.00-$8.55                8           3.8%        31,100       5.7%          8           3.8%        31,100       5.7%
        $8.55-$9.10               23          11.1%        21,800       4.0%         31          14.9%        52,900       9.7%
        $9.10-$9.65               22          10.6%        98,300      18.0%         53          25.5%       151,200      27.7%
        $9.65-$10.20              25          12.0%       110,900      20.3%         78          37.5%       262,100      48.0%
       $10.20-$10.75              55          26.4%       160,200      29.3%        133          63.9%       422,300      77.4%
       $10.75-$11.30              10           4.8%        12,900       2.4%        143          68.8%       435,200      79.7%
       $11.30-$11.85               7           3.4%        24,100       4.4%        150          72.1%       459,300      84.1%
       $11.85-$12.40              28          13.5%        25,500       4.7%        178          85.6%       484,800      88.8%
       $12.40-$12.95              24          11.5%        50,500       9.3%        202          97.1%       535,300      98.1%
       $12.95-$13.50               6           2.9%        10,600       1.9%        208         100.0%       545,900     100.0%
         >=$13.50                  0           0.0%            --       0.0%        208         100.0%       545,900     100.0%

       TOTAL:                    208         100.0%       545,900     100.0%
</TABLE>
 
  
                   [Graph depicting Plasti-Line, Inc. Shares
                         Traded at various prices from
                              1/2/97 to 10/27/97]
                                
(1) Price ranges include low range price and exclude high range price.
(2) The average daily trading volume has been 2,625 shares or $27,248.83 and the
    average daily close has been $10.69.
 
                   
<PAGE>   59
INVESTMENT BANKING GROUP
 
PLASTI-LINE, INC. OWNERSHIP PROFILE
 
<TABLE>
<CAPTION>
                                                                           CHANGE FROM
SHAREHOLDERS                                                 SHARES HELD   PRIOR PERIOD   % OWNERSHIP
<S>                                                          <C>           <C>            <C>
JAMES R. MARTIN(1)                                            1,766,269                     46.31%
OTHER OFFICERS AND DIRECTORS(1)                                 475,286                     12.46%
INSTITUTIONAL INVESTORS(2)
Salem Investment                                                216,000         1,000        5.66%
Societe Generale                                                200,000             0        5.24%
Kennedy Capital Management                                      164,800             0        4.32%
Dimensional Fund Advisors                                        77,500             0        2.03%
Swiss Reinsurance                                                75,000             0        1.97%
BZW Barclays                                                     73,675             0        1.93%
Rosenberg Institutional                                          22,330         4,200        0.59%
ANB Investment Management                                        15,900             0        0.42%
Mellon Bank                                                      15,281             0        0.40%
David Babson & Co.                                               11,200             0        0.29%
Brandywine Assets                                                11,200         2,600        0.29%
The Travelers Group                                               1,000         1,000        0.03%
RCB Trust Co.                                                       500             0        0.01%
Painewebber Group                                                     0       (37,753)       0.00%
                                                              ---------       -------      -------
TOTAL INSTITUTIONAL INVESTORS                                   884,386       (28,953)      23.19%
IMPLIED RETAIL HOLDINGS                                         687,856                     18.04%
                                                              ---------                    -------
     TOTAL SHARES OUTSTANDING(3)                              3,813,797                     53.69%
                                                              =========                    =======
</TABLE>
 
                     [Pie Chart depicting ownership profile
                             of Plasti-line, Inc.]
 
(1) Source: Proxy Statement, March 18, 1997.
 
(2) Source: Bloomberg as of October 10, 1997.
 
(3) Source: 10-Q for quarter ending June 30, 1997.
 
<PAGE>   60

INVESTMENT BANKING GROUP

OPERATING MARGIN COMPARISON
<TABLE>
<CAPTION>
                                                         PLASTI-LINE, INC.                        ZIMMERMAN SIGN COMPANY
                                                         -----------------                        ----------------------
Fiscal Years Ended
(in thousands)                             1992     1993     1994      1995      1996     1992     1993     1994     1995     1996
- ----------------------------------------------------------------------------------------------------------------------------------
<S>                                      <C>      <C>      <C>      <C>       <C>       <C>      <C>      <C>      <C>      <C>
Revenue

Net Sales                                $83,220  $90,362  $77,309  $103,247  $130,876  $23,941  $33,001  $36,427  $41,667  $41,275
Other Income                               1,114      751      853       571       303
- -----------------------------------------------------------------------------------------------------------------------------------
  Total Revenue                           84,334   91,113   78,162   103,818   131,179   23,941   33,001   36,427   41,667   41,275

Cost and Expenses
Cost of Sales                             68,493   74,433   63,060    85,114   107,956   19,949   26,143   28,227   32,529   32,415
Selling, general and administrative       11,203   11,353   13,349    14,979    16,701    3,294    3,721    4,024    4,155    4,428
Interest Expense                             632      684      712     1,040     1,593      365      291      433      782      996
Goodwill Write-Off                                           3,986
Provision for Restructuring Costs                            2,416
Provision for Pension Curtailmen                                         483
Management Fees                                                                             600      600      600      600      600
Stock Distribution Costs                                                                                                      1,106
- -----------------------------------------------------------------------------------------------------------------------------------
  Total Costs and Expenses                80,328   86,470    83,523  101,616   126,250   24,208   30,755   33,284   38,066   39,545

- -----------------------------------------------------------------------------------------------------------------------------------
Income (Loss) Before Taxes and Accounting  4,006    4,643    (5,361)   2,202     4,929     (267)   2,246    3,143    3,601    1,730

Income Tax Benefit (Provision)            (1,621)  (1,789)      524     (805)   (1,781)      91     (768)  (1,069)  (1,224)    (588)
Cumulative Effect of Accounting Change      (648)
- -----------------------------------------------------------------------------------------------------------------------------------
Net Income (Loss)                          1,737    2,854    (4,837)   1,397     3,148     (176)   1,478    2,074    2,377    1,142
===================================================================================================================================

Earnings  Before Interest and Taxes        4,638    5,327    (4,649)   3,242     6,522       98    2,537    3,576    4,383    2,726
</TABLE>
<PAGE>   61

INVESTMENT BANKING GROUP

OPERATING Margin Comparison

<TABLE>
<CAPTION>
                                                         PLASTI-LINE, INC.                        ZIMMERMAN SIGN COMPANY
                                                         -----------------                        ----------------------
Fiscal Years Ended
(in thousands)                             1992     1993     1994      1995      1996     1992     1993     1994     1995     1996
- ----------------------------------------------------------------------------------------------------------------------------------
<S>                                      <C>      <C>      <C>      <C>       <C>       <C>      <C>      <C>      <C>      <C>
Revenue

Net Sales                                  98.7%    99.2%    98.9%     99.4%     99.8%   100.0%   100.0%   100.0%   100.0%   100.0%
Other Income                                1.3%     0.8%     1.1%      0.6%      0.2%
- -----------------------------------------------------------------------------------------------------------------------------------
  Total Revenue                           100.0%   100.0%   100.0%    100.0%    100.0%   100.0%   100.0%   100.0%   100.0%   100.0%

Cost and Expenses
Cost of Sales                              81.2%    81.7%    80.7%     82.0%     82.3%    83.3%    79.2%    77.5%    78.1%    78.5%
Selling, General and Administrative        13.3%    12.5%    17.1%     14.4%     12.7%    13.8%    11.3%    11.0%    10.0%    10.7%
Interest Expense                            0.7%     0.8%     0.9%      1.0%      1.2%     1.5%     0.9%     1.2%     1.9%     2.4%
Goodwill Write-Off                                            5.1%
Provision for Restructuring Costs                             3.1%
Provision for Pension Curtailment                                        0.5% 
Management Fees                                                                            2.5%     1.8%     1.6%     1.4%     1.5%
Stock Distribution Costs                                                                                                       2.7%
- -----------------------------------------------------------------------------------------------------------------------------------

  Total Costs and Expenses                 95.2%    94.9%   106.9%     97.9%     96.2%   101.1%    93.2%    91.4%    91.4%    95.8%
- -----------------------------------------------------------------------------------------------------------------------------------

Income (Loss) Before Taxes and 
  Accounting Change                         4.8%     5.1%    (6.9%)     2.1%      3.8%    (1.1%)    6.8%     8.6%     8.6%     4.2%

Income Tax Benefit (Provision)             (1.9%)   (2.0%)    0.7%     (0.8%)    (1.4%)    0.4%    (2.3%)   (2.9%)   (2.9%)   (1.4%)
Cumulative Effect of Accounting Change     (0.8%)
- -----------------------------------------------------------------------------------------------------------------------------------
Net Income (Loss)                           2.1%     3.1%    (6.2%)     1.3%      2.4%    (0.7%)    4.5%     5.7%     5.7%     2.8%
===================================================================================================================================
Earnings  Before Interest and Taxes         5.6%     5.9%    (6.0%)     3.1%      5.0%     0.4%     7.7%     9.8%    10.5%     6.6%
</TABLE>
<PAGE>   62
INVESTMENT BANKING GROUP


        MARGIN AVERAGES OVER FOUR YEAR PERIOD (1992-1996)

        
<TABLE>
<CAPTION>                                                        
        PLASTI-LINE, INC.                                               ZIMMERMAN SIGN COMPANY
        -----------------                                               ----------------------
        <S>                                            <C>              <C>                                             <C>
        Cost of Goods Sold                             81.6%            Cost of Goods Sold                              79.3%
        Earnings Before Interest and Taxes              2.7%(1)         Earnings Before Interest and Taxes               7.0%
        Earnings Before Taxes                           1.8%            Earnings Before Taxes                            5.4%
        Net Income                                      0.5%            Net Income                                       3.6%

</TABLE>



COMPOUND ANNUAL GROWTH RATES OVER FOUR YEAR PERIOD (1992-1996)(2)

        
<TABLE>
<CAPTION>                                                        
        PLASTI-LINE, INC.                                               ZIMMERMAN SIGN COMPANY
        -----------------                                               ----------------------
        <S>                                            <C>              <C>                                             <C>
        Revenue                                        12.0%            Revenue                                         14.6%
        Earnings Before Interest and Taxes              8.9%            Earnings Before Interest and Taxes             129.7%
        Pretax                                          2.0%            Pretax (3)                                       8.1%
        Net Income                                      3.3%            Net Income (4)                                   6.9%

</TABLE>

(1)     Would be 4.9% with the exclusion of loss in 1994.

(2)     PreTax and Net Income growth rates are from 1993 to 1996 due to losses
        in 1992 for Zimmerman.

(3)     Excludes $1.1 million of stock distribution costs in 1996.

(4)     Excludes $1.1 million of stock distribution costs, net taxes at 40%.

        
<PAGE>   63
INVESTMENT BANKING GROUP 

PLASTI-LINE, INC. -- COMPANY PROJECTION MODEL
PROJECTED INCOME STATEMENTS
 
(Numbers in Thousands)
(Fiscal Year Ended December)
10/29/97 12:03 PM
 
<TABLE>
<CAPTION>
                                         HISTORICAL                                        PROJECTED
                                 1994       1995       1996       1997       1998       1999       2000       2001       2002
                                -------   --------   --------   --------   --------   --------   --------   --------   --------
<S>                             <C>      <C>         <C>        <C>        <C>        <C>        <C>        <C>        <C>
Revenues                        $78,162   $103,818   $131,179   $142,000   $157,140   $163,020   $174,000   $186,180   $199,213
Cost of sales, net dep.          61,185     83,404    105,694    113,380    127,261    131,514    139,509    148,360    157,831
                                -------   --------   --------   --------   --------   --------   --------   --------   --------
Gross profit                     16,977     20,414     25,485     28,620     29,879     31,506     34,491     37,820     41,382
 
General and administrative       13,349     14,979     16,701     10,488     10,686     11,085     11,832     12,474     13,347
Selling                              --         --         --      7,184      7,071      7,336      7,830      8,378      8,965
Provision for restructuring
  costs                           2,416         --         --         --         --         --         --         --         --
Provision for pension
  curtailment                        --        483         --         --         --         --         --         --         --
                                -------   --------   --------   --------   --------   --------   --------   --------   --------
Total operating expenses         15,765     15,462     16,701     17,672     17,757     18,421     19,662     20,852     22,312
 
EBITDA                            1,212      4,952      8,784     10,948     12,122     13,085     14,829     16,968     19,070
 
Depreciation                      1,875      1,710      2,262      2,000      2,100      2,100      2,100      2,100      2,100
Goodwill
  write-off/amortization          3,986         --         --        100        100        100        100        100        100
                                -------   --------   --------   --------   --------   --------   --------   --------   --------
Total depreciation &
  amortization                    5,861      1,710      2,262      2,100      2,200      2,200      2,200      2,200      2,200
 
Total operating income           (4,649)     3,242      6,522      8,848      9,922     10,885     12,629     14,768     16,870
 
Interest expense                    712      1,040      1,593        851      1,159      1,029        618        330        240
Interest (income)                    --         --         --         (7)       (13)       (13)       (13)      (118)      (405)
                                -------   --------   --------   --------   --------   --------   --------   --------   --------
Other expenses (income)             712      1,040      1,593        844      1,147      1,016        606        212       (165)
 
Pre-tax income                   (5,361)     2,202      4,929      8,004      8,775      9,869     12,023     14,556     17,035
Provision (benefit) for income
  taxes                            (524)       805      1,781      3,202      3,510      3,948      4,809      5,822      6,814
                                -------   --------   --------   --------   --------   --------   --------   --------   --------
Net income                      $(4,837)  $  1,397   $  3,148   $  4,802   $  5,265   $  5,921   $  7,214   $  8,733   $ 10,221
                                =======   ========   ========   ========   ========   ========   ========   ========   ========
Preferred dividends                  --         --         --         --         --         --         --         --         --
                                -------   --------   --------   --------   --------   --------   --------   --------   --------
Net income to common            $(4,837)  $  1,397   $  3,148   $  4,802   $  5,265   $  5,921   $  7,214   $  8,733   $ 10,221
                                =======   ========   ========   ========   ========   ========   ========   ========   ========
</TABLE>
<PAGE>   64
INVESTMENT BANKING GROUP
 
PLASTI-LINE, INC. -- COMPANY PROJECTION MODEL
PROJECTED BALANCE SHEETS
 
(Numbers in Thousands)
(Fiscal Year Ended December)
10/29/97 12:03 PM
 
<TABLE>
<CAPTION>
                                         HISTORICAL                                        PROJECTED
                                 1994       1995       1996       1997       1998       1999       2000       2001       2002
                               --------   --------   --------   --------   --------   --------   --------   --------   --------
<S>                            <C>       <C>         <C>        <C>        <C>        <C>        <C>        <C>        <C>
ASSETS
Cash                           $     10   $     10   $     10   $    250   $    250   $    250   $    250   $  4,458   $ 11,728
Short-term investments              599         --         --         --         --         --         --         --         --
Accounts receivable              16,010     27,050     22,870     23,430     25,928     26,898     28,710     30,720     32,870
Inventory                        19,213     31,564     27,331     28,400     31,428     32,604     34,800     37,236     39,843
Prepaid expenses                  1,679      1,080        754        816        903        937      1,000      1,070      1,145
Deferred income taxes             1,869      1,876      1,337      1,447      1,602      1,662      1,773      1,898      2,030
                               --------   --------   --------   --------   --------   --------   --------   --------   --------
Total current assets             39,380     61,580     52,302     54,343     60,111     62,351     66,534     75,381     87,617
 
Gross plant and equip.           28,493     30,807     32,315     37,493     39,593     41,693     43,793     45,893     47,993
Accumulated depreciation        (16,546)   (16,953)   (19,055)   (21,055)   (23,155)   (25,254)   (27,354)   (29,454)   (31,554)
                               --------   --------   --------   --------   --------   --------   --------   --------   --------
Net P,P&E                        11,947     13,854     13,260     16,438     16,438     16,439     16,439     16,439     16,439
 
Goodwill, net of accumulated
  amortization                       --      1,508      1,403      1,303      1,203      1,102      1,002        902        802
Other fixed assets                  123        208        279        302        334        347        370        396        424
Columbia Industrial Bond
  Trust                              --         --         --      2,000      1,000         --         --         --         --
                               --------   --------   --------   --------   --------   --------   --------   --------   --------
Total assets                   $ 51,450   $ 77,150   $ 67,244   $ 74,387   $ 79,086   $ 80,239   $ 84,345   $ 93,118   $105,281
                               ========   ========   ========   ========   ========   ========   ========   ========   ========
</TABLE>
 
<PAGE>   65
INVESTMENT BANKING GROUP
 
PLASTI-LINE, INC. -- COMPANY PROJECTION MODEL
PROJECTED BALANCE SHEETS
 
(Numbers in Thousands)
(Fiscal Year Ended December)
10/29/97 12:03 PM
 
<TABLE>
<CAPTION>
                                               HISTORICAL                                    PROJECTED
                                        1994      1995      1996      1997      1998      1999      2000      2001       2002
                                       -------   -------   -------   -------   -------   -------   -------   -------   --------
<S>                                    <C>     <C>         <C>       <C>       <C>       <C>       <C>       <C>       <C>
LIABILITIES & EQUITY
Current maturities & short-term debt   $   745   $ 1,723   $   745   $    --   $    --   $    --   $    --   $    --   $     --
Accounts payable                         6,750    14,660     8,096     8,520     9,428     9,781    10,440    11,171     11,953
Accrued liabilities                      4,078     5,704     6,116     6,390     7,071     7,336     7,830     8,378      8,965
Income taxes currently payable             (46)      708        83        90        99       103       110       118        126
Customer deposits and deferred
  revenue                                4,504     5,673    11,509    12,496     8,643     8,966     9,570    10,240     10,957
                                       -------   -------   -------   -------   -------   -------   -------   -------   --------
Total current liabilities               16,031    28,468    26,549    27,496    25,242    26,816    27,950    29,907     32,000
 
Long term debt
  Revolver                                  --        --        --     7,098     9,320     6,457     1,757        --         --
  Credit facility/long-term debt         7,399    20,628     8,975        --        --        --        --        --         --
  Knox County Industrial Bonds           5,350     4,670     3,990     3,310     2,630        --        --        --         --
  Columbia Industrial Bonds                 --        --        --     5,000     5,000     4,722     4,444     4,167      3,889
                                       -------   -------   -------   -------   -------   -------   -------   -------   --------
  Total debt                            12,749    25,298    12,965    15,408    16,950    11,180     6,201     4,167      3,889
  Less current portion                    (745)   (1,723)     (745)       --        --        --        --        --         --
                                       -------   -------   -------   -------   -------   -------   -------   -------   --------
  Total long-term debt                  12,004    23,575    12,220    15,408    16,950    11,180     6,201     4,167      3,889
 
Deferred income taxes                      987     1,123     1,196     1,295     1,433     1,486     1,586     1,697      1,816
Deferred liabilities                        75        93        77        83        92        96       102       109        117
                                       -------   -------   -------   -------   -------   -------   -------   -------   --------
Total liabilities                       29,097    53,259    40,042    44,282    43,717    38,948    35,840    35,880     37,822
 
Common stock                                 4         4         4         4         4         4         4         4          4
Additional paid-in-capital               2,419     2,560     2,723     2,723     2,723     2,723     2,723     2,723      2,723
Retained earnings                       19,930    21,327    24,475    27,377    32,642    38,564    45,778    54,511     64,732
                                       -------   -------   -------   -------   -------   -------   -------   -------   --------
Total stockholders' equity              22,353    23,891    27,202    30,104    35,369    41,291    48,505    57,238     67,459
                                       -------   -------   -------   -------   -------   -------   -------   -------   --------
Total liabilities & equity             $51,450   $77,150   $67,244   $74,387   $79,086   $80,239   $84,345   $93,118   $105,281
                                       =======   =======   =======   =======   =======   =======   =======   =======   ========
</TABLE>
 
<PAGE>   66


INVESTMENT BANKING GROUP
 
   PLASTI-LINE, INC -- COMPANY PROJECTION MODEL                        
   PROJECTED CASH FLOW STATEMENTS                                      
                                                                       
   <TABLE>                                                             
   <CAPTION>                                                           
   (Numbers in Thousands)                                              
   (Fiscal Year Ended December)                                                    PROJECTED                                       
   10/29/97  12:03 PM                                       1997         1998         1999         2000        2001         2002    
                                                          --------     --------     --------     --------    --------    ---------  
   <S>                                                    <C>          <C>          <C>          <C>         <C>         <C>        
   Cash flows from operating activities:                                                                                            
      Net income                                          $  4,802     $  5,265     $  5,921     $  7,214    $  8,733    $  10,221  
      Depreciation                                           2,000        2,100        2,100        2,100       2,100        2,100  
      Amortization of goodwill                                 100          100          100          100         100          100  
      Amortization of intangibles                                -            -            -            -           -            -  
      Minority interest                                          -            -            -            -           -            -  
      Other non-cash                                             -            -            -            -           -            -  
      Changes in current assets                             (1,801)      (5,767)      (2,240)      (4,183)     (4,640)      (4,965) 
      Changes in current liabilities                         1,692       (2,254)         945        1,764       1,957        2,094  
                                                          --------     --------     --------     --------    --------    ---------  
   Net cash provided by operating activities                 6,793         (556)       6,826        6,995       8,250        9,550  
                                                                       
   Cash flows from investing activities                                
      Capital expenditures (net of dispositions)            (5,178)      (2,100)      (2,100)      (2,100)     (2,100)      (2,100) 
      Investments in new goodwill                                0            0            0           (0)         (0)          (0) 
      Acquisition of additional intangibles                      -            -            -            -           -            -  
      Changes in other long-term assets & liabilities       (1,918)       1,115        1,045           83          92           99  
                                                          --------     --------     --------     --------    --------    ---------  
   Net cash provided by investing activities                (7,096)        (985)      (1,055)      (2,017)     (2,008)      (2,001) 
                                                                       
   Cash flows from financing activities                                
      Dividends paid                                        (1,900)           -            -            -           -            -  
      Proceeds from sale of stock                                -            -            -            -           -            -  
      Proceeds from debt issue                               5,000            -            -            -           -            -  
      Cash inflow (outflow) from other equity                    -            -            -            -           -            -  
      Repayment of debt                                     (9,655)        (680)      (8,678)      (5,256)     (2,035)        (278) 
      Repurchase of stock                                        -            -            -            -           -            -  
      Drawdown on revolver                                   7,098        2,222        2,908          278           -            -  
                                                          --------     --------     --------     --------    --------    ---------  
   Net cash provided by financing activities                   543        1,542       (5,770)      (4,978)     (2,035)        (278) 
                                                          --------     --------     --------     --------    --------    ---------  
   Net additions to cash                                  $    240     $      0     $      0     $      0    $  4,208    $   7,271  
                                                          ========     ========     ========     ========    ========    =========  
                                                                       
   Beginning cash balance                                       10          250          250          250         205        4,458  
   Ending cash balance                                         250          250          250          250       4,458       11,728  
   </TABLE>                                                            
                                                                       

  

















<PAGE>   67
 

INVESTMENT BANKING GROUP 

   PLASTI-LINE, INC. -- Company Projection Model                           
   Historical and Projected Income Statement Ratios (Percent of Sales)     

<TABLE>                                                                    
<CAPTION>                                                                  

   (Fiscal Year Ended December)                                            
   10/29/97  12:03 PM                                HISTORICAL            
                                           1994        1995        1996         AVERAGE          
                                          ------     -------     -------      ----------         
   <S>                                    <C>         <C>         <C>          <C>                
   Revenues                                100.0%      100.0%      100.0%          100.0%         
   Cost of sales, net dep.                  78.3%       80.3%       80.6%           79.7%         
                                          ------      ------      ------       ---------         
   Gross profit                             21.7%       19.7%       19.4%           20.3%         
                                                                                                  
   General and administrative               17.1%       14.4%       12.7%           14.7%         
   Selling                                   0.0%        0.0%        0.0%            0.0%         
   Provision for restructuring costs         3.1%        0.0%        0.0%            1.0%         
   Provision for pension curtailment         0.0%        0.5%        0.0%            0.2%         
                                          ------      ------      ------       ---------         
  Total operating expenses                  20.2%       14.9%       12.7%           15.9%         
                                                                                                  
   EBITDA                                    1.6%        4.8%        6.7%            4.3%         
                                                                                                                
   Depreciation                              2.4%        1.6%        1.7%            1.9%                       
   Goodwill write-off/amortization           5.1%        0.0%        0.0%            1.7%                       
                                          ------      ------      ------       ---------         
   Total depreciation & amortization         7.5%        1.6%        1.7%            3.6%                        
                                                                                                                
   Total operating income                   (5.9%)       3.1%        5.0%            0.7%                        
                                                                                                                
   Interest expense                          0.9%        1.0%        1.2%            1.0%                        
   Interest (income)                         0.0%        0.0%        0.0%            0.0%                        
                                          ------      ------      ------       ---------         
  Other expenses (income)                    0.9%        1.0%        1.2%            1.0%                        
                                                                                                                
   Pre-tax income                           (6.9%)       2.1%        3.8%           (0.3%)                       
   Provision (benefit) for income taxes      9.8%       36.6%       36.1%           27.5%                        
                                          ------      ------      ------       ---------         
   Net income                               (6.2%)       1.3%        2.4%           (0.8%)                       
                                          ======      ======      ======       =========         
<CAPTION>                                                                                                       

                                                               PROJECTED                                             
                                           1997       1998       1999            2000           2001       2002     
                                          ------     ------      ------        ---------       ------     ------    
   <S>                                    <C>        <C>         <C>           <C>             <C>        <C>        
   Revenues                                100.0%     100.0%      100.0%           100.0%       100.0%     100.0%    
   Cost of sales, net dep.                  79.8%      81.0%       80.7%            80.2%        79.7%      79.2%    
                                          ------     ------      ------        ---------       ------     ------    
   Gross profit                             20.2%      19.0%       19.3%            19.8%        20.3%      20.8%    

   General and administrative                7.4%       6.8%        6.8%             6.8%         6.7%       6.7%    
   Selling                                   5.1%       4.5%        4.5%             4.5%         4.5%       4.5%    
   Provision for restructuring costs         0.0%       0.0%        0.0%             0.0%         0.0%       0.0%    
   Provision for pension curtailment         0.0%       0.0%        0.0%             0.0%         0.0%       0.0%    
                                          ------     ------      ------        ---------       ------     ------    
   Total operating expenses                 12.4%      11.3%       11.3%            11.3%        11.2%      11.2%    

   EBITDA                                    7.7%       7.7%        8.0%             8.5%         9.1%       9.6%    

   Depreciation                              1.4%       1.3%        1.3%             1.2%         1.1%       1.1%    
   Goodwill write-off/amortization           0.1%       0.1%        0.1%             0.1%         0.1%       0.1%    
                                          ------     ------      ------        ---------       ------     ------    
   Total depreciation & amortization         1.5%       1.4%        1.3%             1.3%         1.2%       1.1%    

   Total operating income                    6.2%       6.3%        6.7%             7.3%         7.9%       8.5%    

   Interest expense                          0.6%       0.7%        0.6%             0.4%         0.2%       0.1%    
   Interest (income)                        (0.0%)     (0.0%)      (0.0%)           (0.0%)       (0.1%)     (0.2%)   
                                          ------     ------      ------        ---------       ------     ------    
   Other expenses (income)                   0.6%       0.7%        0.6%             0.3%         0.1%      (0.1%)   

   Pre-tax income                            5.6%       5.6%        6.1%             6.9%         7.8%       8.6%    
   Provision (benefit) for income taxes     40.0%      40.0%       40.0%            40.0%        40.0%      40.0%    
                                          ------     ------      ------        ---------       ------     ------    
   Net income                                3.4%       3.4%        3.6%             4.1%         4.7%       5.1%    
                                          ======     ======      ======        =========       ======     ======    
</TABLE>
        











<PAGE>   68


INVESTMENT BANKING GROUP 

   PLASTI-LINE, INC. -- COMPANY PROJECTION MODEL                           
   HISTORICAL AND PROJECTED INCOME STATEMENT RATIOS (PERCENT OF SALES)     

<TABLE>                                                                    
<CAPTION>                                                                  

   (Fiscal Year Ended December) 
   10/29/97  12:03 PM                                      HISTORICAL                                                       
                                                  1994        1995        1996         AVERAGE                              
                                                -------     -------     -------      ----------                             
   <S>                                          <C>         <C>         <C>          <C>                                    
   ASSETS                       
   ------                       
   Cash                                             0.0%        0.0%        0.0%            0.0%                             
   Short-term investments                           0.8%        0.0%        0.0%            0.3%                             
   Accounts receivable                             20.5%       26.1%       17.4%           21.3%                             
   Inventory                                       24.6%       30.4%       20.8%           25.3%                             
   Prepaid expenses                                 2.1%        1.0%        0.6%            1.3%                             
   Deferred income taxes                            2.4%        1.8%        1.0%            1.7%                             
                                                -------     -------     -------      ----------                             
   Total current assets                            50.4%       59.3%       39.9%           49.9%                             
                                
   Gross plant and equip.                          36.5%       29.7%       24.6%           30.3%                             
   Accumulated depreciation                       (21.2%)     (16.3%)     (14.5%)         (17.3%)                            
                                                -------     -------     -------      ----------                             
   Net P,P&E                                       15.3%       13.3%       10.1%           12.9%                             
                                
   Goodwill, net of accumulated amortization        0.0%        1.5%        1.1%            0.8%                             
   Other fixed assets                               0.2%        0.2%        0.2%            0.2%                             
   Columbia Industrial Bond Trust                   0.0%        0.0%        0.0%            0.0%                             
                                                -------     -------     -------      ----------                             
   Total assets                                    65.8%       74.3%       51.3%           63.8%                             
                                                =======     =======     =======      ==========                             
                                
<CAPTION>                       
                                                                     PROJECTED                                               
                                                  1997       1998       1999            2000           2001       2002       
                                                -------    -------     -------       ----------      -------    -------      
   <S>                                          <C>        <C>         <C>           <C>             <C>        <C>          
   ASSETS                        
   ------                       
   Cash                                             0.2%        0.2%        0.2%            0.1%         2.4%       5.9%   
   Short-term investments                           0.0%        0.0%        0.0%            0.0%         0.0%       0.0%      
   Accounts receivable                             16.5%       16.5%       16.5%           16.5%        16.5%      16.5%      
   Inventory                                       20.0%       20.0%       20.0%           20.0%        20.0%      20.0%      
   Prepaid expenses                                 0.6%        0.6%        0.6%            0.6%         0.6%       0.6%      
   Deferred income taxes                            1.0%        1.0%        1.0%            1.0%         1.0%       1.0%      
                                                -------     -------     -------      ----------      -------    -------      
   Total current assets                            38.3%       38.3%       38.2%           38.3%        40.5%      44.0%      
                                 
   Gross plant and equip.                          26.4%       25.2%       25.6%           25.2%        24.6%      24.1%      
   Accumulated depreciation                       (14.8%)     (14.7%)     (15.5%)         (15.7%)      (15.8%)    (15.8%)     
                                                -------     -------     -------      ----------      -------    -------
   Net P,P&E                                       11.6%       10.5%       10.1%            9.4%         8.8%       8.3%           
                                             
   Goodwill, net of accumulated amortization        0.9%        0.8%        0.7%            0.6%         0.5%       0.4%
   Other fixed assets                               0.2%        0.2%        0.2%            0.2%         0.2%       0.2%
   Columbia Industrial Bond Trust                   1.4%        0.6%        0.0%            0.0%         0.0%       0.0%
                                                -------     -------     -------      ----------      -------    -------
   Total assets                                    52.4%       50.3%       49.2%           48.5%        50.0%      52.8%
                                                =======     =======     =======      ==========      =======    =======
</TABLE>       
                                             
                                             









<PAGE>   69
 
INVESTMENT BANKING GROUP
 
PLASTI-LINE, INC. -- COMPANY PROJECTION MODEL
HISTORICAL AND PROJECTED BALANCE SHEET RATIOS (PERCENT OF SALES)
 
(Fiscal Year Ended December)
 
<TABLE>
<CAPTION>
                                                          HISTORICAL                                PROJECTED
                                                      1994   1995   1996   AVERAGE   1997   1998   1999   2000   2001   2002
                                                      ----   ----   ----   -------   ----   ----   ----   ----   ----   ----
<S>                                                   <C>    <C>    <C>    <C>       <C>    <C>    <C>    <C>    <C>    <C>
LIABILITIES & EQUITY
- --------------------
Current maturities & short-term debt                   1.0%   1.7%   0.6%    1.1%     0.0%   0.0%   0.0%   0.0%   0.0%   0.0%
Accounts payable                                       8.6%  14.1%   6.2%    9.6%     6.0%   6.0%   6.0%   6.0%   6.0%   6.0%
Accrued liabilities                                    5.2%   5.5%   4.7%    5.1%     4.5%   4.5%   4.5%   4.5%   4.5%   4.5%
Income taxes currently payable                        (0.1)%  0.7%   0.1%    0.2%     0.1%   0.1%   0.1%   0.1%   0.1%   0.1%
Customer deposits and deferred revenue                 5.8%   5.5%   8.8%    6.7%     8.8%   5.5%   5.5%   5.5%   5.5%   5.5%
                                                      ----   ----   ----    ----     ----   ----   ----   ----   ----   ----
Total current liabilities                             20.5%  27.4%  20.2%   22.7%    19.4%  16.1%  16.1%  16.1%  16.1%  16.1%
 
Long term debt
  Revolver                                             0.0%   0.0%   0.0%    0.0%     5.0%   5.9%   4.0%   1.0%   0.0%   0.0%
  Credit facility/long-term debt                       9.5%  19.9%   6.8%   12.1%     0.0%   0.0%   0.0%   0.0%   0.0%   0.0%
  Knox County Industrial Bonds                         6.8%   4.5%   3.0%    4.8%     2.3%   1.7%   0.0%   0.0%   0.0%   0.0%
  Columbia Industrial Bonds                            0.0%   0.0%   0.0%    0.0%     3.5%   3.2%   2.9%   2.6%   2.2%   2.0%
                                                      ----   ----   ----    ----     ----   ----   ----   ----   ----   ----
  Total debt                                          16.3%  24.4%   9.9%   16.9%    10.9%  10.8%   6.9%   3.6%   2.2%   2.0%
  Less current portion                                (1.0)% (1.7)% (0.6)%  (1.1)%    0.0%   0.0%   0.0%   0.0%   0.0%   0.0%
                                                      ----   ----   ----    ----     ----   ----   ----   ----   ----   ----
  Total long-term debt                                15.4%  22.7%   9.3%   15.8%    10.9%  10.8%   6.9%   3.6%   2.2%   2.0%
 
Deferred income taxes                                  1.3%   1.1%   0.9%    1.1%     0.9%   0.9%   0.9%   0.9%   0.9%   0.9%
Deferred liabilities                                   0.1%   0.1%   0.1%    0.1%     0.1%   0.1%   0.1%   0.1%   0.1%   0.1%
                                                      ----   ----   ----    ----     ----   ----   ----   ----   ----   ----
Total liabilities                                     37.2%  51.3%  30.5%   39.7%    31.2%  27.8%  23.9%  20.6%  19.3%  19.0%
 
Common stock                                           0.0%   0.0%   0.0%    0.0%     0.0%   0.0%   0.0%   0.0%   0.0%   0.0%
Additional paid-in-capital                             3.1%   2.5%   2.1%    2.5%     1.9%   1.7%   1.7%   1.6%   1.5%   1.4%
Retained earnings                                     25.5%  20.5%  18.7%   21.6%    19.3%  20.8%  23.7%  26.3%  29.3%  32.5%
                                                      ----   ----   ----    ----     ----   ----   ----   ----   ----   ----
Total stockholders' equity                            28.6%  23.0%  20.7%   24.1%    21.2%  22.5%  25.3%  27.9%  30.7%  33.9%
                                                      ----   ----   ----    ----     ----   ----   ----   ----   ----   ----
Total liabilities & equity                            65.8%  74.3%  51.3%   63.8%    52.4%  50.3%  49.2%  48.5%  50.0%  52.8%
                                                      ====   ====   ====    ====     ====   ====   ====   ====   ====   ====
</TABLE>
 
<PAGE>   70
 
INVESTMENT BANKING GROUP
 
                 PLASTI-LINE, INC. HISTORICAL INCOME STATEMENTS
 
<TABLE>
<CAPTION>
(in thousands)
 
                                                               FISCAL YEARS ENDED
                       ---------------------------------------------------------------------------------------------------
                        1987      1988      1989      1990      1991      1992      1993      1994       1995       1996
                       -------   -------   -------   -------   -------   -------   -------   -------   --------   --------
<S>                    <C>       <C>       <C>       <C>       <C>       <C>       <C>       <C>       <C>        <C>
Revenue
 
Net Sales              $66,503   $76,552   $89,464   $85,864   $71,548   $83,220   $90,362   $77,309   $103,247   $130,876
Other Income               203       155       709       552       874     1,114       751       853        571        303
                       -------   -------   -------   -------   -------   -------   -------   -------   --------   --------
  Total Revenue         66,706    76,707    90,173    86,416    72,422    84,334    91,113    78,162    103,818    131,179
 
Cost and Expenses
Cost of Sales           51,970    60,495    71,248    73,135    60,567    68,493    74,433    63,060     85,114    107,956
Selling, general and
  administrative         9,316     9,097    10,717    10,495     9,147    11,203    11,353    13,349     14,979     16,701
Interest Expense         1,760     2,599     2,145     1,787       969       632       684       712      1,040      1,593
Goodwill Write-Off                                                                             3,986
Provision for
  Restructuring Costs                                                                          2,416
Provision for Pension
  Curtailment                                                                                               483
Other Expense
                       -------   -------   -------   -------   -------   -------   -------   -------   --------   --------
Total Costs and
  Expenses              63,046    72,191    84,110    85,417    70,683    80,328    86,470    83,523    101,616    126,250
                       -------   -------   -------   -------   -------   -------   -------   -------   --------   --------
Income (Loss) Before
  Taxes and
  Accounting             3,660     4,516     6,063       999     1,739     4,006     4,643    (5,361)     2,202      4,929
Income Tax Benefit
  (Provision)           (2,104)   (1,979)   (2,341)     (296)     (838)   (1,621)   (1,789)      524       (805)    (1,781)
Cumulative Effect of
  Accounting Change                                                         (648)
                       -------   -------   -------   -------   -------   -------   -------   -------   --------   --------
Net Income (Loss)        1,556     2,537     3,722       703       901     1,737     2,854    (4,837)     1,397      3,148
                       =======   =======   =======   =======   =======   =======   =======   =======   ========   ========
Earnings Before
  Interest and Taxes     5,420     7,115     8,208     2,786     2,708     4,638     5,327    (4,649)     3,242      6,522
 
<CAPTION>
                          NINE MONTHS
                             ENDED
                       -----------------
                       9/30/96   9/30/97
                       -------   -------
<S>                    <C>       <C>
Revenue
Net Sales              $96,413   $94,361
Other Income                 7        579
                       -------   -------
  Total Revenue         96,420     94,940
Cost and Expenses
Cost of Sales           79,929     77,212
Selling, general and
  administrative        11,615     12,276
Interest Expense         1,320        588
Goodwill Write-Off
Provision for
  Restructuring Costs
Provision for Pension
  Curtailment
Other Expense               51        189
                       -------   -------
Total Costs and
  Expenses              92,915     90,265
                       -------   -------
Income (Loss) Before
  Taxes and
  Accounting             3,505      4,675
Income Tax Benefit
  (Provision)           (1,332)    (1,870)
Cumulative Effect of
  Accounting Change
                       -------   -------
Net Income (Loss)        2,173      2,805
                       =======   =======
Earnings Before
  Interest and Taxes     4,825      5,263
</TABLE>
 

<PAGE>   1
 
                               PLASTI-LINE, INC.
                               623 E. EMORY ROAD
                               KNOXVILLE, TENNESSEE 37849
 
                                                                          , 1997
 
        Dear Shareholder:
 
     You are cordially invited to attend a Special Meeting of Shareholders
(including any adjournment or postponement thereof, the "Special Meeting") of
Plasti-Line, Inc. (the "Company") to be held at the principal executive offices
of the Company, 623 E. Emory Road, Knoxville, Tennessee, on the   day of
          , 1997, at 10:00 a.m. local time.
 
     At the Special Meeting, you will be asked to consider and vote upon a
proposal to approve and adopt an Agreement and Plan of Merger (the "Merger
Agreement"), dated as of November 3, 1997, among the Company, PL Holding Corp.
("Parent"), PL Acquisition Corp., a wholly owned subsidiary of Parent ("Merger
Sub"), and James R. Martin, Chairman of the Board and Chief Executive Officer of
the Company and beneficial owner of approximately 47% of the outstanding voting
power of the Company's common stock ("Martin"). Pursuant to the Merger
Agreement, Merger Sub will be merged with and into the Company (the "Merger"),
with the Company being the surviving corporation and becoming a wholly owned
subsidiary of Parent. Merger Sub was organized by Parent solely to facilitate
the Merger.
 
     Pursuant to the terms of the Merger Agreement, all shareholders of the
Company, other than Parent and those shareholders who perfect their dissenters'
rights under applicable Tennessee law, will be entitled to receive $14.50 per
share in cash in exchange for each share of the Company's common stock, par
value $.001 per share (the "Common Stock"), held by them at the effective time
of the Merger (the "Effective Time"). The receipt of cash for Common Stock
pursuant to the Merger will be a taxable transaction for federal income tax
purposes and also may be a taxable transaction under applicable state, local,
foreign and other tax laws. See "SPECIAL FACTORS -- Certain Federal Income Tax
Consequences." Shareholders seeking to perfect their dissenters' rights must
submit written notice of such intent to demand payment for their shares of
Common Stock prior to the vote at the Special Meeting.
 
     Following the Merger, all of the capital stock of the Company will be
beneficially owned by Parent. The present holders of Common Stock (other than
Parent) will no longer have any equity interest in the Company.
 
     Parent has entered into agreements with certain members of the Company's
management, including Martin (the "Management Group"), who currently
beneficially own an aggregate of approximately 48.7% of the total issued and
outstanding shares of the Common Stock. Pursuant to such agreements, each member
of the Management Group has agreed to transfer to Parent immediately prior to
the Effective Time, all of such person's shares of Common Stock, if any, along
with certain cash and promissory notes, and each member of the Management Group
will receive shares of Parent's common stock. At the Effective Time, the
Management Group will own in the aggregate 85% of Parent's total issued and
outstanding common stock, and Parent will own approximately 48.7% of the total
issued and outstanding Common Stock. See "SPECIAL FACTORS -- Conflicts of
Interest; Certain Relationships" in the accompanying Proxy Statement.
 
     The Company's Board of Directors appointed a Special Committee on July 18,
1997, consisting of three directors of the Company who are not employees of the
Company, its subsidiaries or affiliates (the "Special Committee"). The Special
Committee has, among other things, reviewed and considered the proposed Merger
and negotiated its terms with Martin and Parent. In connection therewith, the
Special Committee retained J.C. Bradford & Co., L.L.C. to act as its financial
advisor. THE COMPANY'S BOARD OF DIRECTORS (WITH MARTIN ABSTAINING), ACTING ON
THE RECOMMENDATION OF THE SPECIAL COMMITTEE, HAS APPROVED THE MERGER AS BEING IN
THE BEST INTERESTS OF THE COMPANY AND THE SHAREHOLDERS OF THE COMPANY OTHER THAN
THE MANAGEMENT GROUP (THE "PUBLIC SHAREHOLDERS"). ACCORDINGLY, THE COMPANY'S
BOARD OF DIRECTORS RECOMMENDS THAT YOU VOTE FOR APPROVAL OF THE MERGER
AGREEMENT. See "SPECIAL FACTORS -- Recommendations of the
<PAGE>   2
 
Special Committee, the Board and Parent" and "-- Conflicts of Interest; Certain
Relationships" in the accompanying Proxy Statement.
 
     Attached is a Notice of Special Meeting of Shareholders and a Proxy
Statement containing a discussion of the Merger. We urge you to read this
material carefully. WHETHER OR NOT YOU PLAN TO ATTEND THE SPECIAL MEETING,
PLEASE COMPLETE, SIGN AND DATE THE ACCOMPANYING PROXY CARD AND RETURN IT IN THE
ENCLOSED PREPAID ENVELOPE AS SOON AS POSSIBLE. If you attend the Special
Meeting, you may vote in person if you wish, even if you have previously
returned your proxy card.
 
     YOUR VOTE IS IMPORTANT FOR THE APPROVAL OF THE MERGER. A MAJORITY OF THE
SHARES OF COMMON STOCK HELD BY ALL SHAREHOLDERS, AS WELL AS A MAJORITY OF THE
SHARES HELD BY THE PUBLIC SHAREHOLDERS, MUST BE PRESENT AT THE SPECIAL MEETING,
IN PERSON OR BY PROXY, IN ORDER FOR A QUORUM TO BE PRESENT. IF A QUORUM IS
PRESENT, TWO VOTING REQUIREMENTS MUST BE SATISFIED IN ORDER FOR THE MERGER
AGREEMENT TO BE APPROVED. FIRST, TENNESSEE LAW REQUIRES THE AFFIRMATIVE APPROVAL
OF THE MERGER AGREEMENT BY A MAJORITY OF ALL SHARES OF COMMON STOCK ENTITLED TO
VOTE AT THE SPECIAL MEETING. THE MEMBERS OF THE MANAGEMENT GROUP, WHO (INCLUDING
MARTIN) BENEFICIALLY OWN AN AGGREGATE OF 48.7% OF THE COMMON STOCK, AND ALL
DIRECTORS OF THE COMPANY, WHO (EXCLUDING MARTIN) BENEFICIALLY OWN AN AGGREGATE
OF 8.5% OF THE COMMON STOCK, HAVE AGREED TO VOTE THEIR SHARES IN FAVOR OF THE
MERGER AGREEMENT, THUS ASSURING THAT THIS VOTE WILL BE OBTAINED. HOWEVER,
PURSUANT TO THE MERGER AGREEMENT, THE AFFIRMATIVE VOTE OF A MAJORITY OF THE
SHARES OF COMMON STOCK HELD BY THE PUBLIC SHAREHOLDERS IS ALSO REQUIRED.
 
     YOUR PROMPT COOPERATION WILL BE GREATLY APPRECIATED.
 
                                          Sincerely,
 
                                          James R. Martin
                                          Chairman of the Board and
                                          Chief Executive Officer
 
     THIS TRANSACTION HAS NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES AND
EXCHANGE COMMISSION, NOR HAS THE COMMISSION PASSED UPON THE FAIRNESS OR MERITS
OF SUCH TRANSACTION NOR UPON THE ACCURACY OR ADEQUACY OF THE INFORMATION
CONTAINED IN THIS DOCUMENT. ANY REPRESENTATION TO THE CONTRARY IS UNLAWFUL.
 
                                        2
<PAGE>   3
 
                               PLASTI-LINE, INC.
                               623 E. EMORY ROAD
                           KNOXVILLE, TENNESSEE 37849
 
                   NOTICE OF SPECIAL MEETING OF SHAREHOLDERS
                                           , 1997
 
TO THE SHAREHOLDERS OF PLASTI-LINE, INC.:
 
     A Special Meeting of Shareholders (the "Special Meeting") of Plasti-Line,
Inc. (the "Company"), will be held at the principal executive offices of the
Company, 623 E. Emory Road, Knoxville, Tennessee, on the day of      , 1997, at
10:00 a.m. local time, for the following purposes:
 
          1. To consider and vote upon a proposal to approve and adopt the
     Agreement and Plan of Merger, dated as of November 3, 1997 (the "Merger
     Agreement"), among the Company, PL Holding Corp. ("Parent"), PL Acquisition
     Corp., a wholly owned subsidiary of Parent ("Merger Sub"), and James R.
     Martin, Chairman of the Board and Chief Executive Officer of the Company
     and beneficial owner of approximately 47% of the outstanding voting power
     of the Company's common stock ("Martin"), pursuant to which, among other
     things, (a) Merger Sub will be merged with and into the Company (the
     "Merger") with the Company being the surviving corporation (the "Surviving
     Corporation") and pursuant to which the separate existence of Merger Sub
     will cease, (b) each outstanding share of the Company's common stock, par
     value $.001 per share (the "Common Stock"), except Common Stock held by the
     Company as treasury stock or beneficially owned by Parent or by persons who
     perfect their dissenters' rights under applicable Tennessee law, will be
     converted into the right to receive $14.50 in cash, without interest, (c)
     each outstanding share of Common Stock beneficially owned by Parent or held
     by the Company as treasury stock will be canceled without consideration,
     and (d) each outstanding share of Merger Sub common stock will be converted
     into one share of common stock of the Surviving Corporation.
 
          2. To transact such other business as may properly come before the
     Special Meeting or any adjournment or postponement thereof.
 
     A copy of the Merger Agreement is included as Exhibit A to the accompanying
Proxy Statement. Only shareholders of record of Common Stock at the close of
business on             , 1997 (the "Record Date") will be entitled to notice of
and to vote at the Special Meeting (the "Voting Shares"). The Special Meeting
may be adjourned from time to time without notice other than announcement at the
Special Meeting, and any business for which notice of the Special Meeting is
hereby given may be transacted at any such adjournment. A complete list of
shareholders entitled to vote at the meeting will be available for inspection by
shareholders at the offices of the Company immediately prior to the Special
Meeting.
 
     Parent has entered into agreements with certain members of the Company's
management, including Martin (the "Management Group"), who currently
beneficially own an aggregate of approximately 48.7% of the total issued and
outstanding shares of the Common Stock. Pursuant to such agreements, each member
of the Management Group has agreed to transfer to Parent immediately prior to
the Effective Time, all of such person's shares of Common Stock, if any, along
with certain cash and promissory notes, and each member of the Management Group
will receive shares of Parent's common stock. At the Effective Time, the
Management Group will own in the aggregate 85% of Parent's total issued and
outstanding common stock, and Parent will own approximately 48.7% of the total
issued and outstanding Common Stock. See "SPECIAL FACTORS -- Conflicts of
Interest; Certain Relationships."
 
     The presence at the Special Meeting, in person or by proxy, of a majority
of the Voting Shares held by all shareholders of the Company, as well as a
majority of the Voting Shares held by the shareholders of the Company other than
the Management Group (the "Public Shareholders"), are necessary for a quorum to
exist at the Special Meeting. If a quorum is present, then two voting
requirements must be satisfied in order for the Merger Agreement to be approved.
First, pursuant to the Tennessee Business Corporation Act (the "TBCA"), approval
of the Merger Agreement requires the affirmative vote of the holders of a
majority of the
<PAGE>   4
 
outstanding Voting Shares. The members of the Management Group, who (including
Martin) as of the Record Date beneficially owned an aggregate of 48.7% of the
Common Stock, and all directors of the Company, who (excluding Martin) as of the
Record Date beneficially owned an aggregate of 8.5% of the Common Stock, have
agreed to vote their shares in favor of the Merger Agreement, thus assuring that
this vote will be obtained. However, as a second vote requirement, the Merger
Agreement requires the affirmative vote of a majority of the shares of Common
Stock held by the Public Shareholders.
 
     If the Merger is consummated, holders of Common Stock who do not vote in
favor of the Merger Agreement and who perfect their statutory dissenters' rights
under Chapter 23 of the TBCA will have the right to seek payment for their
shares of Common Stock. Section 48-23-102 of the TBCA provides that no
dissenters' rights are available with respect to the merger of a corporation
whose securities are "national market system securities," which includes
securities traded on the Nasdaq National Market. The Common Stock is currently
traded on the Nasdaq National Market; however, pursuant to the Merger Agreement,
the Company has agreed to terminate such listing effective one business day
prior to the effective time of the Merger. See "DISSENTERS' RIGHTS" in the
accompanying Proxy Statement for a statement of the rights of dissenting
shareholders and a description of the procedures required to be followed by
shareholders to obtain appraisal of their Common Stock. A copy of Chapter 23 of
the TBCA is included as Exhibit B to the accompanying Proxy Statement.
 
     PLEASE DO NOT SEND IN ANY STOCK CERTIFICATES AT THIS TIME.
 
                                          By order of the Board of Directors,
 
                                          MARK J. DEUSCHLE,
                                          Secretary
 
Knoxville, Tennessee
               , 1997
 
     WHETHER OR NOT YOU EXPECT TO BE PRESENT AT THE SPECIAL MEETING IN PERSON,
PLEASE VOTE, SIGN, DATE AND RETURN THE ENCLOSED PROXY PROMPTLY IN THE ENCLOSED
BUSINESS REPLY ENVELOPE. IF YOU DO ATTEND THE MEETING, YOU MAY, IF YOU WISH,
WITHDRAW YOUR PROXY AND VOTE IN PERSON.
 
     THE COMPANY'S BOARD OF DIRECTORS (WITH MARTIN ABSTAINING), ACTING ON THE
RECOMMENDATION OF THE SPECIAL COMMITTEE OF THE BOARD OF DIRECTORS (CONSISTING OF
THREE DIRECTORS OF THE COMPANY WHO ARE NOT EMPLOYEES OF THE COMPANY), RECOMMENDS
THAT YOU VOTE FOR THE APPROVAL OF THE MERGER AGREEMENT. IN ADDITION TO THE VOTE
REQUIRED BY THE TBCA, THE AFFIRMATIVE VOTE OF THE HOLDERS OF A MAJORITY OF THE
VOTING SHARES HELD BY THE PUBLIC SHAREHOLDERS IS NECESSARY TO APPROVE THE MERGER
AGREEMENT AND THE MERGER.
 
                                        2
<PAGE>   5
 
                               PLASTI-LINE, INC.
                               623 E. EMORY ROAD
                           KNOXVILLE, TENNESSEE 37849
 
                                PROXY STATEMENT
 
                        SPECIAL MEETING OF SHAREHOLDERS
                        TO BE HELD ON             , 1997
                             ---------------------
 
                                  INTRODUCTION
 
     This Proxy Statement is being furnished to the holders of common stock, par
value $.001 per share (the "Common Stock"), of Plasti-Line, Inc., a Tennessee
corporation (the "Company"), in connection with the solicitation of proxies by
the Board of Directors of the Company for use at a special meeting of the
shareholders of the Company (including any adjournment or postponement thereof,
the "Special Meeting") to be held at the principal executive offices of the
Company, 623 E. Emory Road, Knoxville, Tennessee, on           ,             ,
1997, at 10:00 a.m. local time. This Proxy Statement and the attached Notice of
Special Meeting of Shareholders and the proxy card are first being mailed to
shareholders of the Company on or about             , 1997.
 
PROPOSAL TO BE CONSIDERED AT THE SPECIAL MEETING
 
     At the Special Meeting, the shareholders of the Company will consider and
vote upon a proposal to approve and adopt an Agreement and Plan of Merger (the
"Merger Agreement"), dated as of November   , 1997, among the Company, PL
Holding Corp., a Tennessee corporation ("Parent"), PL Acquisition Corp., a
Tennessee corporation and a wholly owned subsidiary of Parent ("Merger Sub"),
and James R. Martin, Chairman of the Board and Chief Executive Officer of the
Company and beneficial owner of approximately 47% of the outstanding voting
power of the Company's Common Stock ("Martin"). Merger Sub was organized by
Parent solely to facilitate the proposed transaction.
 
     The Merger Agreement provides, subject to approval of the shareholders at
the Special Meeting, for the merger of Merger Sub with and into the Company (the
"Merger"), with the Company being the surviving corporation (the "Surviving
Corporation"). Following the Merger, the Company will be a direct wholly owned
subsidiary of Parent. Pursuant to the Merger, (i) each outstanding share of
Common Stock (other than shares held by the Company as treasury stock or shares
beneficially owned by Parent or by shareholders who do not vote in favor of the
Merger Agreement and who perfect their dissenters' rights under Chapter 23 of
the Tennessee Business Corporation Act ("TBCA")) will receive $14.50 per share
in cash, without interest (the "Merger Consideration"), (ii) each outstanding
share of Common Stock beneficially owned by Parent or held by the Company as
treasury stock will be canceled without consideration, and (iii) each
outstanding share of Merger Sub common stock, par value $.001 per share, will be
converted into one share of common stock of the Surviving Corporation. As a
result of the Merger, current shareholders of the Company (other than Parent)
will no longer have any equity interest in the Company. A copy of the Merger
Agreement is included as Exhibit A to this Proxy Statement.
 
     THE COMPANY'S BOARD OF DIRECTORS (WITH MARTIN ABSTAINING), ACTING ON THE
RECOMMENDATION OF THE SPECIAL COMMITTEE, RECOMMENDS THAT YOU VOTE FOR THE
APPROVAL AND ADOPTION OF THE MERGER AGREEMENT.
 
     Parent has entered into agreements (the "Shareholder Agreements") with
certain members of the Company's management, including Martin (the "Management
Group"), who currently own an aggregate of approximately 48.7% of the total
issued and outstanding shares of the Common Stock. Pursuant to such agreements,
each member of the Management Group has agreed to transfer to Parent,
immediately prior to the effective time of the Merger (the "Effective Time"),
all of such person's shares of Common Stock, if any, along with certain cash and
promissory notes, and each member of the Member Group will receive shares of
<PAGE>   6
 
Parent's common stock. At the Effective Time, the Management Group will not own
any shares of Common Stock. At such time, the Management Group will own in the
aggregate 85% of Parent's total issued and outstanding common stock, and Parent
will own approximately 48.7% of the total issued and outstanding Common Stock.
See "SPECIAL FACTORS -- Conflicts of Interest; Certain Relationships."
 
VOTING RIGHTS; VOTES REQUIRED FOR APPROVAL
 
     The Board of Directors of the Company has fixed the close of business on
            , 1997 (the "Record Date") as the date for the determination of
shareholders entitled to notice of and to vote at the Special Meeting.
Accordingly, only holders of record of Common Stock at the close of business on
that date will be entitled to notice of and to vote at the Special Meeting (the
"Voting Shares"). At the close of business on the Record Date, there were
       shares of Common Stock (held by        shareholders of record)
outstanding and entitled to vote at the Special Meeting.
 
     Each holder of record of Voting Shares on the Record Date is entitled to
cast one vote per share in person or by proxy at the Special Meeting and any
adjournment or postponement thereof. The presence, in person or by proxy, at the
Special Meeting of the holders of a majority of (i) the Voting Shares entitled
to vote and held by all shareholders of the Company, and (ii) the Voting Shares
entitled to vote and held by shareholders of the Company other than the
Management Group (the "Public Shareholders"), are necessary for a quorum to
exist at the Special Meeting. Abstentions and broker non-votes (which occur when
shares held by brokers or nominees for beneficial owners are voted on some
matters but not on others) will be counted as shares present for purposes of
determining the presence of a quorum.
 
     Pursuant to the TBCA, the Merger Agreement must be approved by the holders
of at least a majority of the outstanding Voting Shares. Pursuant to the
Shareholder Agreements, each member of the Management Group has agreed to vote
all of his Voting Shares in favor of the Merger Agreement, representing an
aggregate of approximately 48.7% of the total outstanding Voting Shares. In
addition, all of the directors of the Company have agreed to vote their Voting
Shares in favor of the Merger Agreement, representing (excluding Martin's Voting
Shares which have been counted in the shares held by the Management Group), an
aggregate of approximately 8.5% of the total Voting Shares. This assures that
the approval required pursuant to the TBCA will be obtained.
 
     However, pursuant to the terms of the Merger Agreement, the affirmative
vote of a majority of the Voting Shares held by the Public Shareholders is also
required to approve the Merger Agreement. See "THE MERGER AGREEMENT --
Conditions to Consummation of the Merger."
 
     Holders of Common Stock who do not want to accept the Merger Consideration
of $14.50 per share, who do not vote in favor of (or who abstain from voting on)
the Merger Agreement, and who perfect their dissenters' rights by complying with
the provisions of Chapter 23 of the TBCA, will have the right to receive cash
payment for the "fair value" of their Common Stock. Section 48-23-102 of the
TBCA provides that no dissenters' rights are available with respect to the
merger of a corporation whose securities are "national market system
securities," which includes securities traded on the Nasdaq National Market. The
Common Stock is currently traded on the Nasdaq National Market; however,
pursuant to the Merger Agreement, the Company has agreed to terminate such
listing effective one business day prior to the Effective Time, so that the
Company's shareholders will be entitled to dissenters' rights in connection with
the Merger. Any shareholder contemplating the exercise of dissenters' rights
should carefully review Chapter 23 of the TBCA, particularly the procedural
steps required to perfect dissenters' rights, a description of which is provided
herein under "DISSENTERS' RIGHTS." A shareholder who fails to comply with such
procedural requirements will forfeit such holder's dissenters' rights and, upon
consummation of the Merger, such holder's shares of Common Stock will be
converted into the right to receive the Merger Consideration of $14.50 per share
in cash without interest. See "DISSENTERS' RIGHTS" and Exhibit B -- "Chapter 23
of the Tennessee Business Corporation Act."
 
                                        2
<PAGE>   7
 
PROXIES
 
     All Voting Shares represented by properly executed proxies received prior
to or at the Special Meeting and not revoked will be voted in accordance with
the instructions indicated in such proxies. If no instructions are indicated,
such proxies will be voted FOR the proposal to approve and adopt the Merger
Agreement, and in the discretion of the persons named in the proxy on such other
matters as may properly be presented at the Special Meeting. For purposes of
determining whether a proposal has received sufficient votes for adoption,
abstentions and broker non-votes will have no effect on the vote for the Merger
Agreement.
 
     A shareholder may revoke his or her proxy at any time prior to its use by
delivering to the Secretary of the Company a signed notice of revocation or a
later dated and signed proxy or by attending the Special Meeting and voting in
person. Attendance at the Special Meeting will not in itself constitute the
revocation of a proxy.
 
     The cost of solicitation of proxies will be paid by the Company. In
addition to solicitation by mail, directors, officers and regular employees of
the Company may solicit proxies by telephone, telegram or by personal
interviews. Such persons will receive no additional compensation for such
services. The Company has retained Morrow & Co. Inc. to assist in the
solicitation of proxies at a cost of approximately $7,000. The Company will
reimburse brokers, fiduciaries, custodians and other nominees for their charges
and expenses in forwarding proxy material to the beneficial owners of Voting
Shares held of record by such persons.
 
     This Proxy Statement and the accompanying Notice of Special Meeting are
first being mailed to shareholders on or about             , 1997.
 
     The date of this Proxy Statement is             , 1997.
 
                             AVAILABLE INFORMATION
 
     The Company has filed with the Securities and Exchange Commission (the
"Commission") a Schedule 13E-3 Transaction Statement (including any amendments
thereto, the "Schedule 13E-3") under the Securities Exchange Act of 1934, as
amended (the "Exchange Act"), with respect to the Merger. This Proxy Statement
does not contain all the information set forth in the Schedule 13E-3 and the
exhibits thereto, certain parts of which are omitted in accordance with the
rules and regulations of the Commission.
 
     The Company is subject to the informational requirements of the Exchange
Act and, in accordance therewith, files reports, proxy statements and other
information with the Commission.
 
     The Schedule 13E-3 and the respective exhibits thereto, as well as such
reports, proxy statements and other information filed by the Company with the
Commission can be inspected and copied at the public reference facilities
maintained by the Commission at 450 Fifth Street, N.W., Room 1024, Washington,
D.C. 20549; and at the Commission's Northeast Regional Office, 7 World Trade
Center, Suite 1300, New York, New York 10048, and Midwest Regional Office,
Citicorp Center, 500 West Madison Street, Suite 1400, Chicago, Illinois
60661-2511. Copies of such material can also be obtained at prescribed rates
from the Public Reference Section of the Commission at 450 Fifth Street, N.W.,
Washington D.C. 20549. The Commission maintains a Web site that contains
reports, proxy and information statements and other information regarding
registrants such as the Company that file electronically with the Commission.
The address of such site is http://www.sec.gov. The Common Stock is traded on
the Nasdaq National Market and certain of the Company's reports, proxy materials
and other information are available at the offices of the Nasdaq National
Market, 1735 K Street, N.W., Washington, D.C. 20006.
 
                                        3
<PAGE>   8
 
                               TABLE OF CONTENTS
 
<TABLE>
<S>                                                           <C>
INTRODUCTION................................................    1
  Proposal to be Considered at the Special Meeting..........    1
  Voting Rights; Votes Required for Approval................    2
  Proxies...................................................    3
AVAILABLE INFORMATION.......................................    3
SUMMARY.....................................................    6
SPECIAL FACTORS.............................................   13
  Background of the Merger..................................   13
  Recommendations of the Special Committee, the Board and
     Parent.................................................   19
  Opinion of the Special Committee's Financial Advisor......   22
  Purpose and Structure of the Merger; Certain Effects of
     the Merger.............................................   25
  Plans for the Company After the Merger....................   26
  Conflicts of Interest; Certain Relationships..............   27
  Certain Federal Income Tax Consequences of the Merger.....   29
  Accounting Treatment of the Merger........................   30
  Certain Litigation........................................   30
  Regulatory Approvals......................................   30
THE MERGER AGREEMENT........................................   31
  General...................................................   31
  Effective Time of the Merger..............................   31
  The Surviving Corporation.................................   31
  Consideration to be Received by Shareholders of the
     Company................................................   31
  Options and Restricted Shares.............................   32
  Representations and Warranties............................   32
  Covenants.................................................   33
  Other Potential Bidders...................................   34
  Voting of Shares..........................................   34
  Conditions to Consummation of the Merger..................   34
  Termination...............................................   35
  Expenses..................................................   35
  Amendments................................................   35
DISSENTERS' RIGHTS..........................................   36
SOURCE OF FUNDS FOR THE MERGER..............................   37
  Source of Funds...........................................   37
  Estimated Fees and Expenses...............................   41
BUSINESS OF THE COMPANY.....................................   42
  General...................................................   42
  Products..................................................   42
  Customers.................................................   43
  Marketing.................................................   43
  Production and Raw Materials..............................   43
  Competition...............................................   44
  Employees.................................................   44
  Product Backlog...........................................   44
  Seasonality...............................................   44
SELECTED HISTORICAL FINANCIAL INFORMATION OF THE COMPANY....   45
MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
  AND RESULTS OF OPERATIONS.................................   46
MARKET PRICES FOR THE COMMON STOCK..........................   49
DIVIDENDS...................................................   49
</TABLE>
 
                                        4
<PAGE>   9
CERTAIN INFORMATION CONCERNING PARENT AND MERGER SUB........   49
  Parent....................................................   49
  Merger Sub................................................   50
  General...................................................   50
DIRECTORS AND EXECUTIVE OFFICERS OF THE COMPANY, PARENT,
  MERGER SUB AND THE SURVIVING CORPORATION..................   50
  Information Concerning Directors and Executive Officers of
     the Company............................................   50
  Information Concerning Directors and Executive Officers of
     Parent and Merger Sub..................................   51
  Information Concerning Directors and Executive Officers of
     the Surviving Corporation..............................   52
SECURITY OWNERSHIP OF THE COMPANY...........................   52
PURCHASES OF COMMON STOCK BY CERTAIN PERSONS................   53
TRANSACTION OF OTHER BUSINESS...............................   55
INDEPENDENT AUDITORS........................................   55
SHAREHOLDER PROPOSALS.......................................   55
INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE.............   55
INDEX TO FINANCIAL STATEMENTS...............................  F-1
 
EXHIBIT A: AGREEMENT AND PLAN OF MERGER
EXHIBIT B: CHAPTER 23 OF THE TENNESSEE BUSINESS CORPORATION
  ACT
EXHIBIT C: OPINION OF J.C. BRADFORD & CO., L.L.C.
EXHIBIT D: TAX OPINION OF ALSTON & BIRD LLP
 
                                        5
<PAGE>   10
 
                                    SUMMARY
 
     The following is a summary of certain information contained elsewhere in
this Proxy Statement. The following summary is not intended to be a complete
description of the matters covered in this Proxy Statement and is subject to and
qualified in its entirety by reference to the more detailed information
contained elsewhere in this Proxy Statement, including the Exhibits hereto.
Shareholders are urged to read carefully the entire Proxy Statement, including
the Exhibits.
 
GENERAL
 
Time, Place and Date of the
  Special Meeting..........  The Special Meeting of shareholders of the Company
                               will be held at the principal executive offices
                               of the Company, 623 E. Emory Road, Knoxville,
                               Tennessee, on             ,             , 1997,
                               at 10:00 a.m. local time.
 
Record Date................  Any holders of record of Common Stock at the close
                               of business on             , 1997 are entitled to
                               notice of and to vote at the Special Meeting. On
                               such Record Date, there were           shares of
                               Common Stock outstanding, with each such Voting
                               Share entitled to cast one vote with respect to
                               the Merger Agreement at the Special Meeting. See
                               "INTRODUCTION -- Voting Rights; Votes Required
                               for Approval."
 
Purpose of the Special
  Meeting; Quorum; Vote
  Required.................  At the Special Meeting, shareholders will consider
                               and vote upon a proposal to approve and adopt the
                               Merger Agreement, a copy of which is included as
                               Exhibit A to this Proxy Statement. See
                               "INTRODUCTION -- Proposal to be Considered at the
                               Special Meeting." The presence at the Special
                               Meeting, in person or by proxy, of a majority of
                               the Voting Shares held by all shareholders of the
                               Company, as well as a majority of the Voting
                               Shares held by the Public Shareholders, is
                               necessary for a quorum to exist at the Special
                               Meeting. If a quorum is present, then two voting
                               requirements must be satisfied in order for the
                               Merger Agreement to be approved. First, pursuant
                               to the TBCA, approval of the Merger Agreement
                               requires the affirmative vote of the holders of a
                               majority of the outstanding Voting Shares. The
                               Management Group, who (including Martin) as of
                               the Record Date beneficially owned an aggregate
                               of approximately 48.7% of the Voting Shares, and
                               all directors of the Company, who (excluding
                               Martin) as of the Record Date beneficially owned
                               an aggregate of 8.5% of the Voting Shares, have
                               agreed to vote their shares in favor of the
                               Merger Agreement, thus assuring that this vote
                               will be obtained. However, as a second vote
                               requirement, the Merger Agreement requires the
                               affirmative vote of a majority of the Voting
                               Shares held by the Public Shareholders. See
                               "INTRODUCTION -- Voting Rights; Votes Required
                               for Approval" and "THE MERGER
                               AGREEMENT -- Conditions to Consummation of the
                               Merger."
 
Structure of the Merger....  Pursuant to the Merger Agreement, Merger Sub will
                               merge with and into the Company, with the Company
                               being the Surviving Corporation and becoming a
                               wholly owned subsidiary of Parent. Each
                               outstanding share of Common Stock (except those
                               shares of Common Stock held by the Company as
                               treasury stock or beneficially owned by Parent or
                               by shareholders who perfect their dissenters'
                               rights under the TBCA)
                                        6
<PAGE>   11
 
                               will be converted into the right to receive
                               $14.50 in cash, without interest. Each
                               outstanding share of Common Stock beneficially
                               owned by Parent or held by the Company as
                               treasury stock will be canceled without
                               consideration. Each outstanding share of common
                               stock, par value $.001 per share, of Merger Sub
                               will be converted into one share of common stock
                               of the Surviving Corporation. See "SPECIAL
                               FACTORS -- Purpose and Structure of the Merger;
                               Certain Effects of the Merger," "-- Conflicts of
                               Interest; Certain Relationships," and "THE MERGER
                               AGREEMENT."
 
Plans for the Company After
  the Merger...............  After the Merger, the Company will become a wholly
                               owned subsidiary of Parent. Except as indicated
                               in this Proxy with respect to the Merger, Parent
                               does not have any present plans regarding any
                               extraordinary corporate transaction, such as a
                               merger, reorganization, sale of substantially all
                               the assets, or liquidation, involving the Company
                               or any of its subsidiaries. Upon consummation of
                               the Merger, Parent intends to continue to review
                               the Company and its assets, businesses,
                               operations, properties, policies, corporate
                               structure, capitalization and management and
                               consider if any changes would be desirable in
                               light of the circumstances then existing. The
                               Board of Directors of Parent has not formulated
                               any specific plans in the event the Merger is not
                               consummated. See "SPECIAL FACTORS -- Plans for
                               the Company After the Merger."
 
Surrender of Stock
  Certificates.............  Promptly after the Effective Time, each Public
                               Shareholder (other than those Public Shareholders
                               as to which dissenters' rights have been
                               perfected) will be mailed a transmittal letter
                               (with instructions) to use in effecting the
                               surrender and cancellation of certificates or
                               other documents evidencing Common Stock in
                               exchange for the Merger Consideration. The
                               Company shall not be obligated to deliver the
                               consideration to which any former holder of such
                               Common Stock is entitled until such holder
                               surrenders such holder's certificate or
                               certificates or other documents representing such
                               holder's shares for exchange. The certificate or
                               certificates or other documents so surrendered
                               shall be duly endorsed by the Paying Agent, as
                               such term is defined in the Merger Agreement, may
                               require. See "THE MERGER AGREEMENT --
                               Consideration to be Received by Shareholders of
                               the Company." Failure by a Public Shareholder to
                               respond to the instructions set forth in the
                               transmittal letter within twelve months after the
                               Effective Time may result in such Public
                               Shareholder not receiving the Merger 
                               Consideration. For a more detailed description of
                               the rights of the parties to the Merger Agreement
                               to any amount of the Merger Consideration which
                               remains unclaimed, see Exhibit A -- "The Merger
                               Agreement."
 
Certain Effects of the
  Merger...................  As a result of the Merger, the entire equity
                               interest in the Company will be beneficially
                               owned by Parent. Therefore, following the Merger,
                               the present holders of Common Stock (other than
                               Parent) will no longer have an equity interest in
                               the Company. Instead, each such holder of Common
                               Stock will have only the right to receive the
                               Merger Consideration for each share of Common
                               Stock held or to seek dissenters" rights as
                               described under the caption "DISSENTERS' RIGHTS."
                               To cause dissenters' rights to be available to
                               the Public
                                        7
<PAGE>   12
 
                               Shareholders under the TBCA, the Company has
                               agreed to terminate its listing on the Nasdaq
                               National Market effective one business day prior
                               to the Effective Time. In addition, if the Merger
                               is consummated, Parent intends to apply to the
                               Commission for the deregistration of the Common
                               Stock under the Exchange Act and, upon
                               deregistration, the Company will be relieved of
                               its obligation to file reports, proxy statements
                               and other information with the Commission. See
                               "SPECIAL FACTORS -- Purpose and Structure of the
                               Merger, Certain Effects of the Merger."
 
                             Following the Merger, the sole director of Merger
                               Sub will be the sole director of the Surviving
                               Corporation. The officers of the Company will
                               continue to serve as officers of the Surviving
                               Corporation. See "DIRECTORS AND EXECUTIVE
                               OFFICERS OF THE COMPANY, PARENT, MERGER SUB AND
                               THE SURVIVING CORPORATION -- Information
                               Concerning Directors and Executive Officers of
                               the Surviving Corporation."
 
Opinion of Financial
  Advisor to
  Special Committee........  J.C. Bradford & Co., L.L.C. ("J.C. Bradford"), a
                               nationally recognized investment banking firm,
                               has delivered its written opinion to the Special
                               Committee of the Company's Board of Directors to
                               the effect that, as of such date, the Merger
                               Consideration is fair to the Public Shareholders
                               from a financial point of view. In conducting its
                               analysis and delivering its opinions, J.C.
                               Bradford considered such financial and other
                               factors as it deemed appropriate and feasible
                               under the circumstances including, among other
                               things, (i) the Merger Agreement; (ii) the
                               historical and current financial position and
                               results of operations of the Company; (iii)
                               certain internal financial analyses and forecasts
                               of the Company for the years beginning January 1,
                               1997 and ending December 31, 2002, prepared for
                               the Company by its senior management; (iv)
                               certain financial and securities data of certain
                               other companies, the securities of which are
                               publicly traded and that J.C. Bradford believed
                               to be comparable to the Company; (v) prices and
                               premiums paid in certain other acquisitions and
                               transactions that J.C. Bradford believed to be
                               relevant; (vi) historical and current price and
                               trading activity for the Common Stock; and (vii)
                               such other financial studies, analyses and
                               investigations as J.C. Bradford deemed
                               appropriate for purposes of its opinion. J.C.
                               Bradford also held discussions with members of
                               the senior management of the Company regarding
                               the past and current business operations,
                               financial condition and future prospects of the
                               Company. The full text of J.C. Bradford's written
                               opinion, which sets forth the assumptions made,
                               procedures followed, matters considered and
                               limits of its review undertaken in connection
                               with the opinion, is included as Exhibit C and is
                               incorporated by reference herein. HOLDERS OF
                               COMMON STOCK ARE URGED TO AND SHOULD READ SUCH
                               OPINION IN ITS ENTIRETY. For additional
                               information relating to the opinion of J.C.
                               Bradford, see "SPECIAL FACTORS -- Opinion of the
                               Special Committee's Financial Advisor."
                                        8
<PAGE>   13
 
Determination of Special
  Committee; Recommendation
  of Company's Board
  of Directors.............  A special committee of the Board of Directors,
                               consisting of three directors of the Company who
                               are not employed by or affiliated with the
                               Company (except in their capacity as directors),
                               Parent, Merger Sub, Martin or any of their
                               subsidiaries or affiliates (other than the
                               Company), and who do not hold and will not
                               acquire any equity interest in Parent or Merger
                               Sub (the "Special Committee"), has determined,
                               based in part upon the opinion of J.C. Bradford,
                               that the Merger and Merger Consideration are fair
                               to, and in the best interests of, the Public
                               Shareholders and has recommended approval of the
                               Merger Agreement by the Board of Directors and
                               shareholders of the Company. After considering
                               the recommendation of the Special Committee, the
                               Board of Directors (with Martin abstaining) has
                               approved the Merger Agreement and recommends that
                               shareholders vote FOR the proposal to approve and
                               adopt the Merger Agreement. The Board of
                               Directors' recommendation is based upon the
                               following factors, among others: (i) the
                               analyses, conclusions and recommendations of the
                               Special Committee; (ii) the opinion of J.C.
                               Bradford; and (iii) the fact that the Merger
                               Consideration was the result of arms' length
                               negotiations between the Special Committee and
                               members of the Board of Directors of Parent and
                               their respective legal and financial advisors.
                               See "SPECIAL FACTORS -- Background of the
                               Merger," "-- Recommendations of the Special
                               Committee, the Board and Parent" and
                               "-- Conflicts of Interest; Certain
                               Relationships."
 
Conflicts of Interest......  Martin, who is the Chairman of the Board and Chief
                               Executive Officer of the Company, beneficially
                               owns approximately 47% of the Common Stock. The
                               other members of the Management Group
                               beneficially own an aggregate of approximately
                               1.7% of the Common Stock. The members of the
                               Management Group have agreed to transfer to
                               Parent, immediately prior to the Effective Time,
                               all of their shares of Common Stock, if any,
                               along with certain cash and promissory notes, and
                               each member of the Management Group will receive
                               shares of Parent's common stock. At the Effective
                               Time, the Management Group will not own any
                               shares of Common Stock, but will own in the
                               aggregate 85% of Parent's common stock. See
                               "SPECIAL FACTORS -- Conflicts of Interest;
                               Certain Relationships."
 
                             The directors of the Company (excluding Martin)
                               beneficially own an aggregate of approximately
                               8.5% of the outstanding Common Stock. If the
                               Merger is consummated, such persons will be
                               entitled to receive the Merger Consideration for
                               their shares. See "SPECIAL FACTORS -- Conflicts
                               of Interest; Certain Relationships."
 
                             In accordance with the terms of the Merger
                               Agreement, the sole director of the Surviving
                               Corporation will be Martin, currently the sole
                               director of Merger Sub. See "DIRECTORS AND
                               EXECUTIVE OFFICERS OF THE COMPANY, PARENT, MERGER
                               SUB AND THE SURVIVING CORPORATION -- Information
                               Concerning Directors and Executive Officers of
                               the Surviving Corporation."
                                        9
<PAGE>   14
 
                             Parent has agreed that all rights to           
                               indemnification arising at or prior to the
                               effectiveness of the Merger in favor of the
                               directors or officers of the Company (including
                               the members of the Special Committee) as provided
                               in the Company's Charter and Bylaws, as in effect
                               on the date of the Merger Agreement, and in
                               contractual indemnification agreements and
                               director and officer liability insurance
                               currently in effect and covering directors and
                               officers of the Company, will, for a period of
                               six years survive the Merger and continue in full
                               force and effect. See "SPECIALFACTORS --
                               Conflicts of Interest; Certain Relationships" and
                               "THE MERGER AGREEMENT -- Covenants."
 
Federal Income Tax
  Consequences.............  The Company has received an opinion of Alston &
                               Bird LLP, tax counsel to the Company, to the
                               effect that the receipt of cash for Common Stock
                               pursuant to the Merger will be a taxable
                               transaction for federal income tax purposes under
                               the Internal Revenue Code of 1986, as amended
                               (the "Code"). A copy of such opinion is attached
                               hereto as Exhibit D. See "SPECIAL
                               FACTORS -- Certain Federal Income Tax
                               Consequences."
 
THE MERGER AGREEMENT
 
Effective Time of the
  Merger...................  The Merger will become effective upon the filing of
                               a certificate of merger with the Secretary of
                               State of the State of Tennessee or at such later
                               time as is agreed to by the parties to the Merger
                               Agreement and specified in such certificate of
                               merger. The filing will occur after all
                               conditions to the Merger contained in the Merger
                               Agreement have been satisfied or waived. The
                               Company and Parent anticipate that the Merger
                               will be consummated as promptly as practicable
                               following the Special Meeting. See "THE MERGER
                               AGREEMENT -- General" and "-- Effective Time of
                               the Merger."
 
Conditions to Consummation
  of the Merger............  The respective obligations of the Company, on the
                               one hand, and Parent and Merger Sub, on the other
                               hand, to consummate the Merger are subject to the
                               satisfaction or waiver at or prior to the
                               Effective Time of the following conditions, among
                               others: (i) approval and adoption of the Merger
                               Agreement by a majority of the outstanding Voting
                               Shares at the Special Meeting; (ii) approval and
                               adoption of the Merger Agreement by a majority of
                               Voting Shares held by the Public Shareholders;
                               (iii) the absence of any statute, rule,
                               injunction or similar order prohibiting or
                               restricting the consummation of the Merger; (iv)
                               the receipt of all other required authorizations,
                               consents and approvals of governmental
                               authorities; (v) the material compliance by all
                               parties with their obligations under the Merger
                               Agreement; (vi) the material truth and
                               correctness of all representations and warranties
                               of the parties to the Merger Agreement; and (vii)
                               J.C. Bradford shall not have withdrawn its
                               written fairness opinion. The obligations of
                               Parent and Merger Sub are further subject to: (i)
                               there not having occurred any material adverse
                               change in the business, condition (financial or
                               otherwise) or results of operations of the
                               Company, and (ii) Parent having obtained proper
                               financing for the
                                       10
<PAGE>   15
 
                               Merger. See "THE MERGER AGREEMENT -- Conditions
                               to Consummation of the Merger."
 
Termination of the
  Merger...................  The Merger Agreement may be terminated and the
                               Merger abandoned at any time prior to the
                               Effective Time, notwithstanding approval of the
                               Merger Agreement by the shareholders of the
                               Company: (i) by mutual written consent of the
                               Parent and the Company (such determination to be
                               made on behalf of the Company by the Special
                               Committee); (ii) by either Parent or the Company
                               (such determination to be made on behalf of the
                               Company by the Special Committee) if the Merger
                               has not been consummated by January 30, 1998, so
                               long as the failure to consummate the Merger is
                               not the result of the terminating party's having
                               failed to fulfill a covenant or obligation under
                               the Merger Agreement; (iii) by either Parent or
                               the Company, if there shall be any law that makes
                               consummation of the Merger illegal or if any
                               judgment or injunction enjoining Parent or the
                               Company from consummating the Merger is entered
                               and becomes final and nonappealable; (iv) by
                               either Parent or the Company if the Merger
                               Agreement fails to receive the requisite
                               shareholder approval; or (v) by Parent or the
                               Company if the Board of Directors of the Company
                               withdraws, modifies or changes its recommendation
                               of the Merger Agreement or the Merger in a manner
                               adverse to Parent or Merger Sub or resolves to do
                               any of the foregoing or the Board of Directors of
                               the Company recommends to the shareholders of the
                               Company any Competing Transaction, as defined
                               herein under "THE MERGER AGREEMENT -- Other
                               Potential Bidders," or resolves to do so. See
                               "THE MERGER AGREEMENT -- Termination."
 
Expenses...................  All fees, costs and expenses incurred by all
                               parties in connection with the Merger Agreement
                               and the transactions contemplated thereby shall
                               be paid by the Company if the Merger is
                               consummated. If the Merger is not consummated,
                               Parent shall pay the first $100,000 of its
                               expenses and the Company shall pay any additional
                               expenses incurred by Parent in connection with
                               the Merger Agreement and the transactions
                               contemplated thereby, provided that the Company
                               has retained the right to negotiate directly any
                               of Parent's expenses with the third parties that
                               must be paid by the Company. Parent has agreed
                               not to take any action to change the Lenders (as
                               that term is defined below) so as to increase
                               materially the expenses payable by the Company
                               without the prior consent of the Company. See
                               "THE MERGER AGREEMENT -- Expenses."
 
Amendments to the Merger
  Agreement................  The Merger Agreement may not be amended prior to
                               the Effective Time except by action of the
                               Company, Parent, Merger Sub and Martin set forth
                               in a written instrument signed on behalf of each
                               of the parties; provided that any such amendment
                               by the Company must be approved by the Board of
                               Directors of the Company, acting on the
                               recommendation of the Special Committee. After
                               approval of the Merger Agreement by the
                               shareholders of the Company at the Special
                               Meeting and without the further approval of such
                               shareholders, no amendment to the Merger
                               Agreement may be made which will change (i) the
                               Merger Consideration or (ii) any other terms and
                               conditions of the Merger Agreement if any of such
                               changes would
                                       11
<PAGE>   16
 
                               adversely affect the shareholders of the Company.
                               See "THE MERGER AGREEMENT -- Amendments."
 
Dissenters' Rights.........  Holders of Common Stock entitled to vote on
                               approval of the Merger Agreement who do not wish
                               to accept the Merger Consideration of $14.50 per
                               share will have the right to dissent from the
                               Merger and, upon consummation of the Merger and
                               the satisfaction of certain specified procedures
                               and conditions, to receive the "fair value" of
                               such holders' shares of Common Stock in
                               accordance with the applicable provisions of the
                               TBCA. Shareholders seeking to perfect such rights
                               must submit written notice of such intent to
                               demand payment for their shares of Common Stock
                               prior to the vote at the Special Meeting. The
                               procedures to be followed by dissenting
                               shareholders are summarized under "DISSENTERS'
                               RIGHTS"and the applicable provisions of the TBCA
                               are reproduced as Exhibit -- "Chapter 23 of the
                               Tennessee Business Corporation Act."
 
Source of Funds............  It is estimated that the total funds required to
                               pay the Merger Consideration of $14.50 per share
                               to all Public Shareholders, consummate the other
                               transactions contemplated by the Merger
                               Agreement, refinance certain of the Company's
                               current indebtedness, fund the Surviving
                               Corporation's working capital needs after the
                               Merger, and pay all related fees, costs and
                               expenses will be approximately $88 million.
                               Approximately $10.5 million of such funds will be
                               obtained from the Management Group as equity
                               contributions made to Parent. The remaining $77.5
                               million will be obtained by means of borrowings
                               including (i) an aggregate of up to $57.5 million
                               in credit facilities obtained from Key Corporate
                               Capital, Inc. ("KCCI") or a syndicate of lenders
                               arranged thereby, (ii) term loans in the
                               aggregate amount of up to $10 million obtained
                               from KeyCorp Real Estate Capital Markets, Inc.
                               ("KeyCorp") and secured by certain parcels of the
                               Company's real property, and (iii) an aggregate
                               of $10 million of subordinated term loans
                               obtained from RSTW Partners III, L.P. ("RSTW")
                               (KCCI, KeyCorp and RSTW are collectively the
                               "Lenders"). All of such borrowings will become
                               effective at the Effective Time, and will not
                               become effective if the Merger is not consummated
                               for any reason. The terms of and the
                               documentation for such borrowings have not yet
                               been finalized and are still being negotiated.
                               Accordingly, the description of the material
                               terms and conditions of the intended borrowings
                               contained in "SOURCE OF FUNDS FOR THE MERGER"
                               herein is preliminary and necessarily incomplete.
                               In any event, the final documentation for such
                               borrowings might contain terms that are more or
                               less onerous than currently contemplated. See
                               "SOURCE OF FUNDS FOR THE MERGER."
                                       12
<PAGE>   17
 
                                SPECIAL FACTORS
 
BACKGROUND OF THE MERGER
 
     The Company was initially founded in 1944 as a privately owned company. In
1980, Martin and other officers acquired the business presently conducted by the
Company in a leveraged buy-out and, in 1986, the Company conducted an initial
public offering. Following such public offering, Martin was the Company's
largest shareholder and, as of the Record Date, he continued to be the largest
shareholder, beneficially owning approximately 47% of the Common Stock.
 
     On May 21, 1997, the Board of Directors of the Company held a special
meeting by telephone, at which all directors were present. At this meeting,
which Martin had requested, Martin informed the Board that he was interested in
recapitalizing the Company for the purpose of increasing shareholder value.
Martin said that he was interested in creating a transaction whereby a newly
formed holding company would purchase 100% of the Common Stock in a leveraged
purchase and the Company would then be privately held. Martin told the Board
that it was his intent to retain his equity interest in the Company by owning
equity of the newly formed holding company, and that he would expect management
of the Company as a group to own at least 50% of the holding company's equity.
Martin requested the Board's approval to begin preliminary discussions with
potential financiers and investors, and the Board approved such discussions and
agreed to permit them to perform due diligence with respect to the Company,
subject to appropriate confidentiality agreements being executed.
 
     Following this May 21, 1997 Board meeting, Martin engaged in discussions
with potential financiers and investors. On or about July 9, 1997, Martin began
negotiating with William Blair & Company ("Blair") to engage Blair to assist in
negotiating the potential transaction with the Board and to assist in obtaining
the necessary financing for any such transaction. Martin executed a letter
agreement with Blair on July 27, 1997. Blair was not engaged to render any
opinion as to the fairness of any offer that might be made by Martin, even
though it was contemplated that, as part of its negotiation assistance, Blair
might perform some valuation analyses of the Company as part of its negotiation
assistance.
 
     In the meanwhile, at a regular quarterly Board of Directors meeting held on
July 18, 1997 at which all directors were present, Martin expressed to the Board
of Directors of the Company his continued interest in obtaining total ownership
of the Company. Martin also indicated that he had no interest in selling his
shares of Common Stock to a third party. So that it could respond to Martin's
initiatives, the Board formed the Special Committee, comprised of James F.
Smith, Jr., as Chairman, James A. Haslam III and H. Mitchell Watson, Jr. The
Special Committee's stated purpose was to evaluate, make recommendations
regarding and negotiate any proposed direct or indirect acquisition by Martin.
At this meeting, Martin told the Board that he would like to use the law firm of
Alston & Bird LLP ("Alston & Bird") to advise him in connection with any
proposed transaction, and the Board approved such representation, waiving any
potential or actual conflict of interest that might arise as a result of Alston
& Bird having represented the Company since 1990.
 
     Shortly after its formation, the Special Committee retained Bass, Berry &
Sims PLC ("BBS") as its legal counsel, and also began negotiating with J.C.
Bradford regarding J.C. Bradford's retention as the Special Committee's
independent financial advisor. J.C. Bradford acted as the Special Committee's
financial advisor, and was formally engaged as such on August 25, 1997.
 
                                       13
<PAGE>   18
 
     At a special meeting of the Board of Directors held on July 30, 1997,
Martin offered to purchase the outstanding Common Stock of the Company for
$13.50 per share (the "Initial Proposal") by delivering to the Board the
following letter:
 
                                                              July 30, 1997
 
     Special Committee
     Board of Directors
     Plasti-Line, Inc.
 
     Gentlemen:
 
          Through an acquisition corporation to be formed by me, and
     subject to a definitive agreement, I intend to acquire all of the
     outstanding shares of common stock (the "Shares") of Plasti-Line, Inc.
     ("Plasti-Line").
 
          In connection with such proposed transaction, I have engaged
     William Blair & Company ("Blair") to serve as my investment banker and
     have obtained their advice as to the value of the Shares. Having
     obtained that advice, I am willing to pay $13.50 per Share, which I
     believe is a full and fair price that will provide the public
     shareholders of Plasti-Line a premium in excess of 40% over the
     current bid price of the Shares. In addition, Blair has advised me
     that if it had been engaged by the Special Committee of the Board of
     Directors, it would be able to give a fairness opinion to the Special
     Committee at such price.
 
          I want to confirm my ability and desire to carry out this
     proposal. Blair has advised me that it is highly confident of its
     ability to obtain the necessary funds on my behalf to complete the
     proposed acquisition of the Shares. I want also to advise you that I
     am not willing to sell my Shares to a third party.
 
          I intend to include certain key management employees of
     Plasti-Line as equity participants in the newly-formed acquisition
     corporation, but I have not yet discussed my proposal with any
     management employees other than Mark Deuschle.
 
          Please note, that this proposal is subject to my obtaining the
     necessary funds and entering into a definitive agreement with
     Plasti-Line pursuant to negotiations with you, including provisions
     dealing with the costs of proceeding with this proposal and other
     customary terms. I am willing to discuss with you the relative
     advantages of proceeding with a tender offer followed by a merger or
     with an initial merger.
 
          I understand that you are engaging independent lawyers to
     represent you and the public shareholders and an investment banker to
     assist you in the negotiations and to provide a fairness opinion with
     respect to the proposed transaction. We are prepared to meet with your
     advisors as soon as possible to provide them with any information they
     may need. Thank you for your consideration of this proposal. I ask
     that you respond as soon as possible so that we can proceed with this
     transaction.
 
                                          Sincerely,
                                          James R. Martin
 
     Following delivery of this letter, the Board discussed with representatives
of Blair, by telephone, the anticipated capital structure of the entity that
would acquire the Company. The representatives of Blair stated that they were
highly confident that the transaction described in Martin's July 30 letter could
be financed.
 
                                       14
<PAGE>   19
 
     Immediately following the July 30 meeting, the Company and Martin then
issued the following press release:
 
                 PLASTI-LINE TO BEGIN GOING-PRIVATE DISCUSSIONS
 
     Knoxville, Tennessee
     July 30, 1997
 
          PLASTI-LINE, INC. ("SIGN") announced today that its Board of
     Directors has received a merger proposal from James R. Martin,
     Chairman of the Board and Chief Executive Officer of Plasti-Line.
     Under the terms of this proposal, Mr. Martin intends to form a new
     corporation, which may include as shareholders certain key management
     personnel of Plasti-Line, which intends to acquire all of the
     outstanding common stock of Plasti-Line not owned by such corporation
     at a price of $13.50 per share in cash.
 
          The Board of Directors of Plasti-Line has authorized a special
     committee of independent directors to negotiate with the proposed
     acquiring corporation and to determine whether to approve any such
     acquisition on behalf of the Board. Plasti-Line said that there can be
     no assurance at this time as to whether or not any transaction will
     occur or as to the timing or terms of any transaction.
 
          Mr. Martin, who currently beneficially owns 46.4% of
     Plasti-Line's outstanding common stock, including shares issuable upon
     the exercise of certain stock options, has stated to the Board that he
     has no current intent to sell his shares of Plasti-Line common stock
     to a third party.
 
          Plasti-Line designs, markets, produces and installs interior and
     exterior brand identity and point of purchase marketing products and
     systems for retailers and manufacturers.
 
     In response to Martin's offer, on August 7, 1997, the Special Committee met
with representatives of BBS and J.C. Bradford. The Special Committee reviewed
and discussed with such representatives alternative transactions that could be
used by Martin to acquire the entire equity interest in the Company. The Special
Committee also reviewed and discussed at this time the alternative of not
entering into any transaction with Martin and having the Company remain public.
The Special Committee also discussed with representatives of BBS the fiduciary
duties and legal standards applicable to the Special Committee. The Special
Committee was advised that its purpose was to negotiate at arm's length with
Martin in order to protect the interests of the Public Shareholders, and that it
was under no obligation to reach any agreement with Martin unless it determined
that such an agreement was in the best interests of the Public Shareholders. The
Special Committee believed, however, that taking the Company private and
pursuing an offer from Martin was in the best interests of the Company's
shareholders due to several factors that could have a negative effect on the
value of the Common Stock, including (i) the fact that public companies (like
the Company) that are considered small-cap companies without significant growth
potential often fail to realize a satisfactory increase in the price of their
publicly traded stock, (ii) the low volume of trading in the Company's stock
that results primarily from Martin owning such a large block of shares, (iii)
the fact that the Company's current line of business is generally not perceived
to be an exciting growth industry by analysts, and (iv) the periodic past
failures of the Company to meet forecasted financial goals. J.C. Bradford
discussed the progress of its preliminary analyses of the Company and Martin's
Initial Proposal. Following the meeting, on August 7 and 8, 1997,
representatives of J.C. Bradford and BBS met with, and received information
from, various officers of the Company as part of their review of the Company and
its business.
 
     On August 18, 1997, the Special Committee met again, and representatives of
J.C. Bradford made a presentation with respect to the Initial Proposal and the
$13.50 per share to be received by the Company's shareholders under such
proposal. J.C. Bradford compared the $13.50 offer from Martin to implied per
share valuations derived from a variety of preliminary analyses it conducted
based on different assumptions regarding the Company's forecast. These analyses
included comparable company analysis, discounted cash flow analysis, leveraged
buyout analysis and acquisition premiums analysis. See "SPECIAL FACTORS --
Opinion of the Special Committee's Financial Advisor." The Special Committee
also discussed conversations
 
                                       15
<PAGE>   20
 
that it had held with certain Public Shareholders, including Kennedy Capital
Management, Inc. ("Kennedy Capital") and PaineWebber, each of whom expressed
disapproval of the $13.50 per share price offered by Martin. The Special
Committee then concluded that the $13.50 per share price as proposed by Martin
was not a fair or adequate price, and that representatives of J.C. Bradford
should convey this conclusion to representatives of Blair.
 
     Following the Special Committee's meeting on August 18, 1997,
representatives of J.C. Bradford told representatives of Blair that the Special
Committee had concluded that $13.50 per share was not a fair or adequate price.
They also discussed whether a transaction could reasonably be financed at a
price greater than $13.50 per share and when commitment letters relating to such
financing might be available.
 
     On August 19, 1997, Martin received a letter from Charles W. Schweizer on
behalf of Kennedy Capital stating that Kennedy Capital had obtained an
independent valuation of the Company from Holt Value Associates, L.P. ("Holt")
using only publicly available information, which indicated a valuation of the
Company's stock between $13.75 and $22.76 per share, with the best estimate of
$17.71 per share. Mr. Schweizer also stated that Kennedy Capital intended to
share this valuation with selected institutional investors and, in that regard,
wanted the Company to provide Kennedy Capital with a list of the names and
addresses of the Company's shareholders. Alston & Bird on behalf of the Company
responded to Mr. Schweizer in a letter dated August 22, 1997 stating that the
Special Committee had been formed to negotiate on behalf of the public
shareholders of the Company and that a copy of his request had been delivered to
the Special Committee.
 
     On August 22, 1997, the Special Committee met with representatives of J.C.
Bradford and BBS to review J.C. Bradford's August 18 discussions with Blair, the
letter from Charles Schweizer which was forwarded to BBS on August 22, 1997, and
various other matters. In addition, on August 22, 1997, Alston & Bird provided
BBS with a draft merger agreement with respect to a proposed merger transaction.
 
     Following this August 22 meeting, Martin orally expressed to Mr. Smith an
unwillingness to raise the price above $13.50. The Special Committee then met
again and, after conferring with representatives of J.C. Bradford and BBS,
remained unwilling to recommend any transaction that valued the Company at a
price of $13.50 per share, and the Special Committee concluded that it would be
inappropriate to respond with a specific price counteroffer. Mr. Smith then
conveyed to Martin that $13.50 was still unacceptable. Mr. Smith also told
Martin that if Martin did not raise his offer above $13.50, the Special
Committee would formally disapprove the Initial Proposal. In response, Martin
suggested that a meeting between himself, the Special Committee and each of
their financial and legal advisors take place before such a formal action.
 
     On September 8, 1997, Martin, the Special Committee (with Mr. Watson, who
was out of the country, being absent), and each of their financial and legal
advisors met in Nashville, Tennessee with the main purpose of determining
whether the negotiations should continue. Blair first discussed its methodology
for valuing the Company, and then J.C. Bradford gave an overview of its
analysis. There was also a discussion of the status of Martin's and Blair's
efforts to obtain financing for the transaction. Following these discussions,
the Special Committee reiterated its unwillingness to approve any transaction
that valued the Company's stock at $13.50 per share. The Special Committee also
expressed its conclusion that it should disapprove formally the Initial Proposal
and issue a press release announcing such disapproval if Martin was still
unwilling to raise his offer above $13.50 per share. Martin then responded by
offering $14.00 per share. The Special Committee requested the opportunity to
discuss this new offer with the full Committee, including Mr. Watson, and the
meeting was adjourned.
 
     After updating Mr. Watson on the events of the September 8, 1997 meeting,
the Special Committee met with representatives of J.C. Bradford and BBS by
telephone on September 9, 1997 to discuss Martin's most recent offer of $14.00
per share. J.C. Bradford informed the Special Committee that it did not believe
it could give a fairness opinion at $14.00 per share, and the Special Committee
concluded that $14.00 per share was neither fair nor adequate. The Special
Committee also concluded that it should convey to Martin (i) that it believed a
price of $15.50 per share would be both fair and adequate and at such a price it
would not require that the transaction be approved by a majority of the Public
Shareholders, and (ii) that the Special
 
                                       16
<PAGE>   21
 
Committee would consider proposals below $15.50 per share, so long as they were
fair, but approval of any such price would require that the transaction be
approved by a majority of the Public Shareholders.
 
     At a meeting on September 13, 1997 between the Special Committee (minus Mr.
Watson), a representative of BBS and Martin, Messrs. Smith and Haslam conveyed
to Martin the Special Committee's response as described above. Martin then
orally proposed an offer of $14.50 per share and stated that he was unwilling to
consider any price higher than $14.50 per share.
 
     On September 16, 1997, the Special Committee met with its financial and
legal advisors to consider Martin's offer of $14.50 per share. Representatives
of J.C. Bradford informed the Special Committee that they believed they could
give a fairness opinion at that price, subject to their review of the Company's
recent operating results. The Special Committee then determined that it would
consider recommending that the Company's Board of Directors approve a
transaction at $14.50 per share, provided that approval of the transaction by a
majority of the Public Shareholders was a condition to the Company's obligation
to consummate the transaction, and provided further that the other outstanding
issues relating to the merger agreement, particularly in connection with the
payment of expenses, could be resolved satisfactorily.
 
     Also on September 16, 1997, representatives of BBS forwarded to Alston &
Bird their comments to the proposed draft merger agreement. The principal issues
arising out of these comments were (i) whether the agreement should be approved
by a majority of the Public Shareholders; (ii) whether Martin's obtaining
financing should be a condition to closing the merger and whether the Company
should enter into the merger agreement prior to Martin's having obtained a
binding commitment for financing; (iii) whether the Company should pay Martin's
expenses or a portion thereof if the transaction does not close; and (iv) the
amount that the Company would be obligated to pay to continue director liability
insurance coverage.
 
     Between September 16 and 24, 1997, BBS, Alston & Bird, Mr. Smith and Martin
attempted to resolve the remaining issues relating to the merger agreement,
particularly as they related to the payment of Martin's expenses if no
transaction were consummated. Martin expressed an unwillingness to bear the risk
that he would have to pay the expenses if the transaction were not consummated
subsequent to execution of a definitive merger agreement by the parties.
 
     On September 24, 1997, the Special Committee, along with representatives of
BBS and J.C. Bradford, met with the other members of the Board of Directors of
the Company (except for Messrs. Hanes and Martin). Representatives of BBS
summarized the status of the negotiations with Martin and the remaining issues,
with particular emphasis on the question regarding payment of expenses. The
Special Committee and those members of the Board present expressed a willingness
to accept $14.50 per share and also determined to propose to Martin that each
party pay its own expenses in connection with the transaction, provided that (i)
in the event the merger agreement were terminated due to breach by one party,
such breaching party would pay the non-breaching party's expenses and (ii) if
the Company were to terminate the merger agreement because the Board withdrew
its approval of the transaction, the Company would pay all of Martin's expenses.
On that same day, September 24, 1997, Mr. Smith and a representative of BBS met
with Martin and Mark Deuschle, the Company's Vice President -- Finance, to
convey the Special Committee's current position on the $14.50 per share price
and the proposal relating to expenses described in the preceding sentence.
Martin reiterated his unwillingness to bear the risk that he would have to pay
the expenses if the transaction was not consummated subsequent to execution of a
definitive merger agreement. The next day, September 25, 1997, Martin proposed
at a regularly scheduled quarterly meeting of the full Board, that he would pay
the first $100,000 of his expenses if the Merger were not consummated, and the
Company would pay the rest.
 
     On October 13, 1997, BBS forwarded to Alston & Bird comments to a revised
draft of the merger agreement. On October 14, 1997, representatives of Alston &
Bird reiterated to representatives of BBS Martin's willingness to pay the first
$100,000 of his expenses if the merger agreement were executed but not
consummated. On October 15, 1997, the Special Committee met with representatives
of BBS and J.C. Bradford to discuss the expenses issue and the status of
Martin's and Blair's efforts to obtain financing for the transaction at $14.50
per share. Prior to such meeting, representatives of Alston & Bird had conveyed
Martin's desire that the transaction go to the full Board for approval as soon
as possible. The Special Committee determined that it was unwilling to make a
recommendation regarding the transaction to the Board until
 
                                       17
<PAGE>   22
 
Martin had obtained more definitive commitment letters from potential lenders.
In addition, the Special Committee determined that it would be willing to
approve the Company's payment of all reasonable transaction expenses incurred by
Martin exceeding $100,000, in the event the transaction is not consummated for
any reason, if (i) the Board received copies of written commitment letters from
Martin's lenders such that the Board would be better able to determine the risk
of the transaction not closing, (ii) the Board received a more definitive
schedule than had been previously provided to the Board showing the expenses
that would be borne by the Company if the transaction does not close, and (iii)
the Board retained the right to negotiate directly any of such expenses with the
third parties expected to seek payment therefor. Following this determination by
the Special Committee, the full Board convened by telephone, and the Special
Committee, together with its advisors, summarized the current status of
negotiations for the Board. The Board informally approved the Special
Committee's proposed resolution of the expenses issue. The Special Committee
then telephoned Martin to convey this latest proposal on expenses, which Martin
accepted.
 
     On October 24, 1997, Martin forwarded to BBS and the Special Committee
copies of the commitment letters from KCCI and KeyCorp, and the proposal from
RSTW, relating to the financing of the Transaction. Following the review of such
letters and proposal, on October 31, 1997, the Special Committee met with
representatives of BBS and discussed the status of the negotiations, including
obtaining the financing. Immediately following that meeting, on October 31, the
Special Committee met with the full Board of Directors of the Company. At that
meeting, the Special Committee and the Board received a presentation from J.C.
Bradford that, as of the date of such presentation and based upon and subject to
a certain matters stated in such presentation, the Merger Consideration was fair
from a financial point of view to the Public Shareholders. After further
discussion, the Special Committee concluded, based to a significant degree on
the opinion of J.C. Bradford and the other factors described below under
"-- Recommendations of the Special Committee, the Board and Parent," that the
terms of the Merger were fair to, and in the best interest of, the Public
Shareholders and recommended that the Company's Board of Directors (i) approve
and adopt the Merger Agreement in the form presented to the Special Committee;
(ii) determine that the Merger is fair to and in the best interest of the Public
Shareholders; and (iii) recommend that the Shareholders approve the Merger
Agreement. The Board of Directors took such actions, and each of the Directors
agreed to vote their shares in favor of the Merger, subject to receipt of the
final commitment letter from RSTW relating to the financing. The Board
instructed representatives of BBS to review such letter upon receipt and notify
Mr. Smith as to whether such letter is substantially the same as the RSTW
proposal delivered to the Special Committee on October 24. The Board authorized
Mr. Smith to execute and deliver the Merger Agreement on behalf of the Company
upon such notification from BBS. The form of RSTW letter was received on
November 3, 1997, BBS concluded that it was substantially the same as the
previously delivered proposal, and Mr. Smith executed and delivered the Merger
Agreement on November 3, 1997. Following the taking of such actions, on November
4, 1997, the Company and Parent issued the following joint press release:
 
                         PLASTI-LINE SPECIAL COMMITTEE
                       ACCEPTS $14.50 PER SHARE OFFER AND
                          ENTERS INTO MERGER AGREEMENT
 
     Knoxville, Tennessee
     November 4, 1997
 
          PLASTI-LINE, INC. ("SIGN") announced today that it has entered
     into a definitive Agreement and Plan of Merger (the "Merger
     Agreement") with PL Holding Corp., PL Acquisition Corp. (a wholly
     owned subsidiary of PL Holding Corp.), and James R. Martin, Chairman
     of the Board and Chief Executive Officer of Plasti-Line. Mr. Martin,
     who beneficially owns approximately 47% of Plasti-Line's outstanding
     common stock, formed PL Holding Corp. for the purposes of this
     transaction. Certain other members of Plasti-Line's management will
     become stockholders of PL Holding Corp., along with Mr. Martin, on or
     before closing. The Merger Agreement is expected to result in the
     purchase by PL Holding Corp. of the shares of Plasti-Line common stock
     not currently owned by Mr. Martin or such management group. At the
     time of the merger, PL Acquisition Corp.
 
                                       18
<PAGE>   23
 
     will be merged into Plasti-Line, and Plasti-Line will become a wholly
     owned subsidiary of PL Holding Corp.
 
          A special committee of independent directors of the Board of
     Plasti-Line has negotiated with Mr. Martin, who acted on behalf of PL
     Holding Corp. They have agreed that the merger price for the
     Plasti-Line common stock will be $14.50 in cash per share
 
          Negotiations regarding the merger began in July 1997. The merger
     is subject to approval of the definitive Merger Agreement by a
     majority of the owners of the Plasti-Line shares not owned by Mr.
     Martin, the management group or their affiliates. The merger is also
     subject to PL Holding Corp. obtaining the financing necessary to pay
     the merger price and consummate the other transactions involved in the
     merger.
 
          Plasti-Line designs, markets, produces and installs interior and
     exterior brand identity and point of purchase marketing products and
     systems for retailers and manufacturers.
 
RECOMMENDATIONS OF THE SPECIAL COMMITTEE, THE BOARD AND PARENT
 
     The Special Committee.  The Company's Board of Directors created the
Special Committee, which consists of three of the Company's directors who are
not employed by or affiliated with the Company, Parent, Merger Sub, Martin or
any of their subsidiaries of affiliates (except in their capacity as directors
of the Company), to act solely on behalf of the Public Shareholders for purposes
of negotiating the Merger. The Special Committee retained BBS as its independent
legal counsel and J.C. Bradford as its independent financial advisor, to assist
it in negotiating and determining the fairness of the Merger on behalf of the
Public Shareholders. At a meeting of the Special Committee on October 31, 1997,
the Special Committee approved the Merger price of $14.50 in cash per share.
Also on October 31, 1997, following a presentation by J.C. Bradford to the full
Board of Directors as to its opinion that the offered price of $14.50 per share,
on the terms set forth in the Merger Agreement, was fair to the Public
Shareholders from a financial point of view, the Special Committee concluded the
Merger and the Merger Consideration are fair to, and in the best interests of,
the Public Shareholders and recommended to the Board of Directors that it
approve the Merger Agreement. Based in part on the recommendation of the Special
Committee and considering the written fairness opinion received from J.C.
Bradford, the Board of Directors of the Company (with Martin abstaining):
 
          (i) determined that the Merger is fair to, and in the best interests
     of, the Public Shareholders;
 
          (ii) approved and adopted the Merger Agreement and the transactions
     contemplated thereby and authorized the execution, delivery and performance
     thereof by the Company; and
 
          (iii) resolved to recommend that the shareholders of the Company
     approve the Merger Agreement and the transactions contemplated thereby.
 
     The Board of the Directors of the Company believes that the terms of the
Merger Agreement are fair to, and in the best interests of, the Company and the
Public Shareholders. In reaching its conclusion, the Board of Directors of the
Company adopted the recommendation of the Special Committee as set forth below.
See "-- Conflicts of Interest; Certain Relationships."
 
     The Special Committee, in reaching its conclusion that the Merger is fair
to, and in the best interests of, the Public Shareholders, and in determining to
recommend approval of the Merger Agreement and the Merger to the Board of
Directors of the Company, considered a number of factors, including, without
limitation:
 
          1. The oral and written presentations of J.C. Bradford to the Special
     Committee and the full Board of Directors of the Company on October 31,
     1997, and the written opinion of J.C. Bradford dated November 3, 1997 to
     the effect that, as of the date of such opinion and based upon and subject
     to certain matters stated in such opinion, the Merger Consideration was
     fair, from a financial point of view, to the Public Shareholders. See
     "-- Opinion of the Special Committee's Financial Advisor." The opinion of
 
                                       19
<PAGE>   24
 
     J.C. Bradford is attached hereto as Exhibit C. The Special Committee has
     accepted the analysis of J.C. Bradford as set forth in its opinion dated
     November 3, 1997 and accompanying presentation materials. The shareholders
     of the Company are urged to read such opinion carefully in its entirety.
 
          2. The Special Committee's conclusion that the Merger Consideration
     represented the highest price that Parent would be willing to pay in
     acquiring the Common Stock held by the Public Shareholders. This
     determination was the result of the Special Committee's substantial
     negotiations with Parent in an attempt to obtain the highest possible
     price.
 
          3. The terms of the Merger Agreement, including without limitation,
     the amount and form of consideration; the nature of the parties'
     representations, warranties, covenants and agreements; and the conditions
     to the obligations of Parent and the Company. In this regard, the Special
     Committee considered significant the requirement that the Merger Agreement
     be approved by a majority of the shares held by the Public Shareholders as
     a condition to the Company's obligation to consummate the Merger. The
     Special Committee also viewed favorably the fact that the Merger Agreement
     contained a limited number of representations and warranties by the Company
     and a limited number of conditions to consummation of the Merger, thus
     making consummation of the transaction more likely than one in the which
     the agreement imposed more significant conditions to consummation. The
     Special Committee also considered favorable to its determination the fact
     that the Merger Agreement could be terminated without making any payment to
     Parent (other than payment for fees and expenses) if the Special Committee
     withdrew its recommendation of the Merger Agreement or the Merger.
 
          4. The possibility that, in the absence of a Merger Agreement, Parent
     could increase its ownership of the Common Stock in a transaction not
     approved by the Company or the Special Committee.
 
          5. The fact that the Merger Consideration represented (i) a 36.5%
     premium over the last reported sales price ($10.625) of the Common Stock on
     July 29, 1997, the day immediately preceding the public announcement of
     negotiations between Parent and the Company with respect to a possible
     merger of the Company with a subsidiary of Parent; (ii) a 36.5% premium
     over the last reported sales price ($10.625) of the Common Stock on July
     22, 1997, the day one week preceding the announcement of the negotiations;
     and (iii) a 75.8% premium over the last reported sales price ($8.25) of the
     Common Stock on July 24, 1996, the last day that the Common Stock traded
     one year prior to the announcement of the negotiations. The Special
     Committee also noted that the Merger Consideration represented a 20.8%
     premium over the last reported sales price ($12.00) of the Common Stock on
     November 3, 1997, the last business day immediately preceding the
     announcement of the $14.50 price agreed to by the Special Committee and
     Parent.
 
          6. The Special Committee's knowledge of the business, financial
     condition, results of operations and prospects of the Company. The members
     of the Special Committee were generally familiar with and knowledgeable
     about the Company's affairs, including the present and possible future
     economic and competitive environment in which the Company operates its sign
     design and production business. The Special Committee also noted that the
     Company's status as a publicly held company imposed additional regulatory
     burdens and expenses on the Company, as well as potential liability
     associated with public disclosure requirements applicable to publicly held
     companies generally.
 
          7. The historical trading prices of the Common Stock and the limited
     trading volume and market for the Common Stock, resulting in limited
     liquidity for the Public Shareholders. Also, the Board considered that
     Martin had indicated that he had no interest in selling his shares of
     Common Stock to a third party, and that, since the public announcement of
     Martin's offer on July 30, 1997, no third party had expressed any interest
     in acquiring, or making an offer to acquire, the Company. The Board also
     considered the periodic past failures of the Company to meet forecasted
     financial goals.
 
          8. The requirement of the Merger Agreement that the Company terminate
     its listing on the Nasdaq National Market effective one business day prior
     the Effective Time, so that dissenters' rights will be available to the
     Public Shareholders who do not vote in favor of the Merger Agreement and
     who perfect such rights under the applicable provisions of the TBCA. See
     "DISSENTERS' RIGHTS."
 
                                       20
<PAGE>   25
 
     In view of the number and disparate nature of the factors considered by the
Special Committee, the Special Committee did not assign relative weights to the
factors considered in reaching its conclusions. The Special Committee did,
however, rely significantly on the presentations and opinion of J.C. Bradford
described in paragraph 1 above.
 
     The members of the Special Committee (as well as the other directors of the
Company) are indemnified by the Company under the Company's Charter and the
applicable provisions of the TBCA, and are exculpated from certain liabilities
under the Company's Charter, with respect to their actions in connection with
the Merger. The members of the Special Committee are also covered by directors
liability insurance maintained by the Company. As compensation for service on
the Special Committee, each member of the Special Committee will receive from
the Company $300 for each meeting of the Special Committee attended by such
member. Such compensation is in addition to the compensation payable to all
directors of the Company, including the directors comprising the Special
Committee.
 
     The Board of Directors.  The Board of Directors of the Company (with Martin
abstaining) has concluded that the Merger and the Merger Consideration are fair
to the Public Shareholders and recommends that the shareholders vote in favor of
the Merger Agreement based upon the following factors: (i) the conclusions of
the Special Committee; (ii) the opinion of the Special Committee's financial
advisor, J.C. Bradford, to the effect that the $14.50 per share of Common Stock
to be received in the Merger is fair from a financial point of view to the
Public Shareholders; and (iii) the factors referred to above as having been
taken into account by the Special Committee. In view of the wide variety of
factors considered in connection with its evaluation of the Merger and the
Merger Consideration, the Board of Directors did not find it practicable to
assign relative weights to the factors considered in reaching its decision and,
therefore, the Board of Directors did not quantify or otherwise attach relative
weights to the specific factors considered by the Board.
 
     In its analysis, the Board of Directors recognized that the interests of
Parent and the Management Group in the Merger are not the same as the interests
of the other holders of Common Stock in the Merger. As a result of such
differing interests, the Special Committee recognized the importance of seeking
the approval of the majority of Voting Shares held by the Public Shareholders,
and the Board of Directors considered this an important element in approving the
Merger Agreement. See "-- Conflicts of Interest; Certain Relationships" and
"-- Opinion of the Special Committee's Financial Advisor."
 
     Parent.  The Board of Directors of Parent has concluded that the Merger and
the Merger Consideration are fair to the Public Shareholders and to the
shareholders of Parent based upon the following factors: (i) the conclusions and
recommendations of the Special Committee and the Company's Board of Directors;
(ii) the fact that the Merger Consideration and the other terms and conditions
of the Merger Agreement were the result of arms' length good faith negotiations
between the Special Committee and its advisors and the representatives of Parent
and its advisors; (iii) the fact that J. C. Bradford issued a fairness opinion
to the Special Committee to the effect that the Merger is fair from a financial
point of view to the Public Shareholders; and (iv) the other factors referred to
above as having been taken into account by the Special Committee and the
Company's Board of Directors. See "-- Background of the Merger."
 
     In view of the wide variety of factors considered in connection with its
evaluation of the Merger and the Merger Consideration, Parent's Board of
Directors did not find it practicable to assign relative weights to the factors
considered in reaching its decision and, therefore, the members of such Board
did not quantify or otherwise attach relative weights to the specific factors
considered by the Special Committee and the Company's Board of Directors. See
"-- Conflicts of Interest; Certain Relationships."
 
     Parent engaged Blair to provide advice regarding, and to assist Parent in
negotiating, the Merger Agreement, and to assist Parent in obtaining the
financing necessary to consummate the transactions contemplated by the Merger
Agreement and the Shareholder Agreements. Blair was not engaged to, and did not,
render any opinion as to the fairness of the Merger Consideration. If the Merger
is consummated, Blair will be paid a fee of $1.05 million. In addition, if
Parent obtains equity and debt financing upon terms at least as favorable as
those agreed upon by Parent and Blair in the engagement agreement, Blair will be
paid an additional fee of $250,000. Regardless of whether the Merger is
consummated, Blair will be reimbursed for all
 
                                       21
<PAGE>   26
 
out-of-pocket expenses. All amounts owed to Blair will be paid by the Company
pursuant to its agreement to pay all expenses of the transaction.
 
OPINION OF THE SPECIAL COMMITTEE'S FINANCIAL ADVISOR
 
     J.C. Bradford was retained by the Special Committee to deliver its opinion
regarding whether the Merger Consideration was, as of the date of such opinion,
fair to the Public Shareholders from a financial point of view. J.C. Bradford is
a nationally recognized investment banking firm that engages in the valuation of
businesses and securities in connection with mergers and acquisitions,
negotiated underwriting, secondary distributions of listed and unlisted
securities, private placements and valuations for estate, corporate and other
purposes. J.C. Bradford was selected as the Special Committee's financial
advisor based upon such expertise.
 
     On October 31, 1997, J.C. Bradford delivered its oral opinion to the
Special Committee to the effect that, as of such date, the Merger Consideration
was fair to the Public Shareholders from a financial point of view. J.C.
Bradford subsequently confirmed its oral opinion by delivery of its written
opinion dated November 3, 1997. That opinion was reaffirmed as of the date of
this Proxy Statement. J.C. Bradford's opinion is directed only to the fairness
from a financial point of view of the Merger Consideration to be received by the
Public Shareholders in the Merger and does not constitute a recommendation to
any shareholder as to how such Shareholder should vote. J.C. Bradford conducted
valuation analyses of the Common Stock and evaluated the Merger Consideration,
but was not asked to and did not recommend a specific per share price to be paid
by Parent for the Common Stock. J.C. Bradford's opinion does not address the
likely tax consequences of the Merger to any Public Shareholder. In addition,
J.C. Bradford was not asked to consider and its opinion does not address the
relative merits of the proposed Merger as compared to any alternative business
strategies that might exist for the Company or the effect of any other
transactions in which the Company might engage. J.C. Bradford did not make an
independent evaluation or appraisal of the assets and liabilities of the Company
or any of its subsidiaries or affiliates. The summary of the opinion of J.C.
Bradford set forth in this Proxy Statement is qualified in its entirety by
reference to the full text of such opinion. The full text of J.C. Bradford's
written opinion, which sets forth the assumptions made, procedures followed,
matters considered and limits of its review undertaken in connection with the
opinion, is included as Exhibit C and is incorporated by reference herein.
Shareholders are urged to and should read such opinion in its entirety.
 
     A copy of the full text of the written materials used in connection with
J.C. Bradford's October 31, 1997 presentation has been filed as an exhibit to
the Schedule 13E-3 filed with the Commission with respect to the Merger (the
"Schedule 13E-3"), may be inspected and copied, and obtained by mail, from the
Commission as set forth in "Available Information," and will be made available
for inspection and copying at the principal executive offices of the Company
during regular business hours by any interested Shareholder of the Company or
his or her representative who has been so designated in writing.
 
     In conducting its analysis and arriving at its opinions, J.C. Bradford
considered such financial and other information as it deemed appropriate and
feasible under the circumstances including, among other things, (i) the Merger
Agreement, (ii) the historical and current financial position and results of
operations of the Company, (iii) certain internal financial analyses and
forecasts of the Company for the fiscal years beginning January 1, 1997 and
ending December 31, 2002, prepared for the Company by its senior management;
(iv) certain financial and securities data of certain other companies, the
securities of which are publicly traded and that J.C. Bradford believed to be
comparable to the Company; (v) prices and premiums paid in certain other
acquisitions and transactions that J.C. Bradford believed to be relevant; (vi)
historical and current price and trading activity for the Common Stock; and
(vii) such other financial studies, analyses and investigations as J.C. Bradford
deemed appropriate for purposes of its opinion. J.C. Bradford also held
discussions with members of the senior management of the Company regarding the
past and current business operations, financial condition, and future prospects
of the Company. In addition, J.C. Bradford took into account its assessment of
general economic, market and financial conditions and its experience in other
transactions as well as its experience in securities valuation and its knowledge
of the industries in which the Company operates generally. With the permission
of the Special Committee, J.C. Bradford assumed that financing for the Merger
had been irrevocably obtained on terms reviewed by J.C. Bradford, prior to the
date of its opinion, in commitment letters from lenders, and that the Merger
Agreement had been executed and delivered by the
 
                                       22
<PAGE>   27
 
parties thereto, prior to the date of its opinion, on terms substantially
similar to those contained in the most recent draft thereof supplied to and
reviewed by J.C. Bradford.
 
     J.C. Bradford's opinion is necessarily based upon general economic, market,
financial and other conditions as they existed on the date thereof and the
information made available to J.C. Bradford and conditions as they existed and
could be evaluated on the date thereof. For purposes of the opinion, J.C.
Bradford relied upon the accuracy and completeness of all the financial and
other information received by it and did not assume responsibility for, nor
undertake an independent verification of, such information. J.C. Bradford
assumed that the internal operating data and financial analyses and forecasts
provided by the Company had a reasonable basis and reflected the best currently
available estimates and judgments of the Company's senior management as to the
recent and likely future performance of the Company. J.C. Bradford relied upon
the assurances of the Company's management that they were not aware of any
information or fact that would make the information provided to J.C. Bradford
incomplete or misleading. J.C. Bradford was not authorized by the Special
Committee, the Company or the Parent to solicit, and did not solicit, other
entities for purposes of a possible business combination. No limitations were
imposed by the Special Committee, the Company or the Parent on the scope of J.C.
Bradford's investigation or the procedures to be followed in rendering its
opinion. Events occurring after the date of such opinion could materially affect
the assumptions used in preparing the opinion and J.C. Bradford has no duty or
obligation to update or amend its opinion, or otherwise advise the special
Committee or any other party or person, of the occurrence of any such events.
 
     In preparing its report to the Special Committee, J.C. Bradford performed a
variety of financial and comparative analyses and considered a variety of
factors, including (i) comparable company analysis; (ii) discounted cash flow
analysis; (iii) leveraged buyout analysis; (iv) premium analysis; and (v) stock
trading analysis. The summary of J.C. Bradford's analyses set forth below does
not purport to be a complete description of the analyses underlying J.C.
Bradford's opinion. The preparation of a fairness opinion is a complex process
involving subjective judgments and is not necessarily susceptible to partial
analysis or summary description. In arriving at its opinion, J.C. Bradford did
not attribute any particular weight to any analysis or factor considered by it,
but rather made qualitative judgments as to the significance and relevance of
each analysis and factor. Accordingly, J.C. Bradford believes that its analyses
must be considered as a whole and that selecting portions of its analyses and
the factors considered by it, without considering all analyses and factors,
could create a misleading or incomplete view of the processes underlying such
analyses and its opinion. With respect to the comparable company analysis and
acquisitions premium analysis summarized below, no company or single acquisition
utilized as a comparison is identical to the Company or the Merger and such
analyses necessarily involve complex considerations and judgments concerning the
differences in financial and operating characteristics of the companies and
other factors that could affect the acquisition or public trading values of the
companies concerned. In performing its analyses, J.C. Bradford made numerous
assumptions with respect to industry performance, general business, economic,
market, and financial conditions, and other matters. The analyses performed by
J.C. Bradford are not necessarily indicative of actual values or future results,
which may be significantly more or less favorable than suggested by such
analyses. Because such analyses are inherently subject to uncertainty, being
based upon numerous factors or events beyond the control of the parties or their
respective advisors, none of the Company, Parent, J.C. Bradford or any other
person assumes responsibility if future results are materially different from
those forecast.
 
     The following is a summary of the report presented by J.C. Bradford to the
Special Committee on October 31, 1997:
 
          (a) Comparable Company Analysis.  Using publicly available
     information, J.C. Bradford reviewed selected financial data, including
     revenues, historical and projected earnings and earnings before interest,
     depreciation, and taxes ("EBITDA") for several publicly traded companies
     engaged in businesses with characteristics similar to the Company's
     including one signage-related manufacturing company (the "Comparable
     Company Group"). J.C. Bradford calculated the current market price of each
     company as a multiple of estimated 1997 earnings ("1997 P/E"), which ranged
     from 12.6x to 19.8x; current market price as a multiple of estimated 1998
     earnings ("1998 P/E"), which ranged from 9.6x to 16.7x; current market
     price as a multiple of book value ("Book Value Multiple"), which ranged,
     excluding the high and
 
                                       23
<PAGE>   28
 
     the low, from 0.8x to 3.8x; total firm value (defined as equity market
     value plus net debt) as a multiple of last twelve months ("LTM") revenues
     ("Revenue Multiple"), which ranged, excluding the high and the low, from
     0.4x to 1.3x; and total firm value as a multiple of LTM EBITDA ("EBITDA
     Multiple"), which ranged, excluding the high and the low, from 4.7x to
     16.1x. J.C. Bradford compared the Comparable Company Group multiples to the
     corresponding multiples in the Merger, including 11.7x 1997 P/E, 10.7x 1998
     P/E, 2.0x Book Value Multiple, 0.5x Revenue Multiple, and 6.7x EBITDA
     Multiple.
 
          (b) Discounted Cash Flow Analysis.  Using discounted cash flow
     analysis, based on information obtained from the senior management of the
     Company, J.C. Bradford discounted to present value the future cash flows
     that the Company is projected to generate through 2002, under various
     circumstances, assuming the Company performed in accordance with the
     earnings forecast of management. J.C. Bradford calculated terminal values
     for the Company (i.e., the values at the 2002 year-end) by applying
     multiples of EBITDA and earnings in the year 2002. The cash flow streams
     and terminal values were then discounted to present values using different
     discount rates chosen to reflect different assumptions regarding the
     Company's cost of capital and the periodic, past failures of the Company to
     meet forecasted financial goals. Based on the above described analysis, the
     implied value per share ranged from $7.49 to $19.26 as compared to the
     closing stock price of the Common Stock on July 29, 1997 (the date before
     the public announcement of the proposed Merger) ($10.625) and to the value
     to be received per share in the Merger ($14.50).
 
          (c) Leveraged Buyout Analysis.  J.C. Bradford utilized the projections
     provided by senior management to analyze the value of the Company as a
     stand alone entity in a leveraged transaction. Based on the structure of
     the proposed recapitalization and the proposed offer of $14.50 per share of
     Common Stock in the Merger, J.C. Bradford calculated the five-year internal
     rates of return ("IRRs") to the subordinated debt holders and the equity
     investors, and analyzed the total indebtedness to be incurred as a result
     of the transaction. J.C. Bradford calculated terminal values for the
     Company (i.e., the values at the 2002 year end) by applying multiples of
     EBITDA in the year 2002. J.C. Bradford noted that, based on the foregoing,
     the subordinated debt holders are projected to achieve an IRR of between
     19.8% and 27.9% over the five-year period, and that the equity investors
     are projected to achieve an IRR of between 26.0% and 50.8% over the
     five-year period. J.C. Bradford also noted that upon completion of the
     transaction, the Company's total indebtedness to LTM EBITDA ratio will be
     approximately 5.8x. Based upon its experience in leveraged transactions,
     J.C. Bradford noted that these return levels are consistent with those
     required in such transactions.
 
          (d) Premium Analysis.  For the time period occurring since January
     1995, J.C. Bradford prepared an analysis of the premiums paid in 305
     completed cash acquisitions of public companies where 100% of the target's
     shares were controlled by the acquiror following the acquisition. J.C.
     Bradford considered, among other factors, the type of consideration used in
     the acquisition and the premiums paid based on the closing price of the
     target's shares at one day, one week and four weeks prior to the
     announcement of such acquisition. For all cash acquisitions where 100% of
     the target's shares were controlled by the acquiror following the
     acquisition, J.C. Bradford calculated the low premiums for the middle
     quartiles of 11.6%, 15.7% and 18.9% at one day, one week, and four weeks
     prior to the announcement, respectively. These premiums, based upon the
     announcement date of July 30, 1997, imply per share equity values for the
     Company of $11.86, $12.30, and $12.63, respectively. J.C. Bradford
     calculated the high premiums for the middle quartiles of 42.9%, 50.0% and
     56.01% at one day, one week and four weeks prior to the announcement,
     respectively. These premiums, based upon the announcement date of July 30,
     1997, imply per share equity values for the Company of $15.18, $15.94 and
     $16.57, respectively.
 
          (e) Stock Trading Analysis.  J.C. Bradford reviewed and analyzed the
     historical trading volume and prices at which the Common Stock has traded
     since January 1, 1996. J.C. Bradford noted that trading activity was
     limited and that the trading market was relatively illiquid. J.C. Bradford
     also noted that the highest traded price was $14.50, which occurred in
     October 1996, and the lowest traded price was $6.50, which occurred in
     February 1996.
 
                                       24
<PAGE>   29
 
     Pursuant to the terms of an engagement letter dated August 25, 1997, the
Company agreed to pay J.C. Bradford a non-refundable retainer of $50,000 and
$175,000 at the time of delivery of its opinion. The fees payable to J.C.
Bradford were not contingent upon the consummation of the Merger. In addition,
the Company has agreed to reimburse J.C. Bradford for its reasonable and direct
out-of-pocket expenses, including the fees and disbursements of its counsel and
to indemnify J.C. Bradford and certain related persons against certain
liabilities relating to or arising out of its engagement, including certain
liabilities under the federal securities laws. In the ordinary course of its
business, J.C. Bradford has traded, and may in the future trade, securities of
the Company for its own account and for the accounts of its customers and,
accordingly, may at any time hold a long or short position in such securities.
 
PURPOSE AND STRUCTURE OF THE MERGER; CERTAIN EFFECTS OF THE MERGER
 
     The Company was initially founded in 1944 as a privately owned company. In
1980, Martin and other officers acquired the business presently conducted by the
Company in a leveraged buy-out and, in 1986, the Company conducted an initial
public offering. Following such public offering, Martin was the Company's
largest shareholder and, as of the Record Date, he continued to be the largest
shareholder, beneficially owning approximately 47% of the Common Stock.
Throughout the Company's history as a publicly held entity, the Board of
Directors has believed that a key component to the Company's success was to
maximize shareholder value. In connection with this goal, it is believed that
the Merger will enable the Company's shareholders to achieve such objective.
 
     The Merger has been structured so as to enable Parent to acquire the entire
equity interest in the Company not already beneficially owned by Parent
(pursuant to the Shareholder Agreements) while maximizing shareholder value for
the Company's Public Shareholders. The Merger will terminate all equity
interests in the Company of the Company's current shareholders, other than
Parent. Accordingly, the Company's Public Shareholders will share in neither
future earnings and growth of the Company nor the risks associated with
achieving such earnings and growth following the Merger, and the Company's
shareholders who are members of the Management Group will share in such
earnings, growth and risks only indirectly to the extent they continue to own
shares of the common stock of Parent. The Merger will enable the Company's
Public Shareholders to receive a cash payment of $14.50 per share of Common
Stock pursuant to a transaction which has been determined by the Boards of
Directors of the Company and Parent, as discussed above, to be fair to such
Public Shareholders, or to seek dissenters' rights as described under
"DISSENTERS' RIGHTS." The Merger Consideration was the result of arms' length
negotiations between representatives of Parent and the Special Committee and
their respective advisors following a proposal by Parent. See "-- Opinion of the
Special Committee's Financial Advisor." Following the Merger, Parent will be the
sole direct beneficiary of any future earnings and growth of the Company and
will have the ability to benefit from any corporate opportunities that may be
pursued by the Company in the future.
 
     Pursuant to the Merger Agreement, upon consummation of the Merger, Merger
Sub will merge into the Company, with the Company being the Surviving
Corporation. Each outstanding share of Common Stock (except those shares of
Common Stock held by the Company as treasury shares or beneficially owned by
Parent or by shareholders who perfect their dissenters' rights under the TBCA)
will be converted into the right to receive $14.50 in cash, without interest.
Each outstanding share of Common Stock beneficially owned by Parent or held by
the Company as treasury shares will be canceled without consideration. Each
outstanding share of Merger Sub common stock (all of which shares are
beneficially owned by Parent) will be converted into one share of common stock
of the Surviving Corporation.
 
     Pursuant to the TBCA, approval of the Merger Agreement and the transactions
contemplated thereby requires the approval of the Board of Directors of each of
the Company, Parent and Merger Sub, and all of such Boards have granted such
approvals. Also pursuant to the TBCA, approval of the Merger Agreement requires
the affirmative vote of the holders of a majority of the outstanding Voting
Shares. As of the Record Date, the Management Group beneficially owned an
aggregate of 1,835,527 Voting Shares (representing approximately 48.7% of the
Voting Shares outstanding) and has agreed to vote all of such shares in favor of
the Merger Agreement. In addition, the directors of the Company (excluding
Martin) beneficially owned as of the Record Date an aggregate of 321,820 Voting
Shares (representing approximately 8.5% of the Voting
 
                                       25
<PAGE>   30
 
Shares outstanding), and they have agreed to vote all of such shares in favor of
the Merger Agreement. As a result, it is assured that the approval required
pursuant to the TBCA will be satisfied. However, pursuant to the Merger
Agreement, approval also requires the affirmative vote of a majority of the
outstanding Voting Shares held by the Public Shareholders. See
"INTRODUCTION -- Voting Rights; Vote Required for Approval."
 
     Holders of Common Stock who do not want to accept the Merger Consideration
of $14.50 per share, who do not vote in favor of (or who abstain from voting on)
the Merger Agreement, and who perfect their dissenters' rights by complying with
the provisions of Chapter 23 of the TBCA, will have the right to receive cash
payment for the "fair value" of their Common Stock. Section 48-23-102 of the
TBCA provides that no dissenters' rights are available with respect to the
merger of a corporation whose securities are "national market system
securities," which includes securities traded on the Nasdaq National Market. The
Common Stock is currently traded on the Nasdaq National Market; however,
pursuant to the Merger Agreement, the Company has agreed to terminate such
listing effective one business day prior to the Effective Time, so that the
Company's shareholders will be entitled to dissenters' rights in connection with
the Merger. Any shareholder contemplating the exercise of dissenters' rights
should carefully review Chapter 23 of the TBCA, particularly the procedural
steps required to perfect dissenters' rights, a description of which is provided
herein under "DISSENTERS' RIGHTS." A shareholder who fails to comply with such
procedural requirements will forfeit such holder's dissenters' rights and, upon
consummation of the Merger, such holder's shares of Common Stock will be
converted into the right to receive the Merger Consideration of $14.50 per share
in cash. See "DISSENTERS' RIGHTS" and Exhibit B -- "Chapter 23 of the Tennessee
Business Corporation Act."
 
     Upon consummation of the Merger, each share of Common Stock, other than
shares held by the Company as treasury shares or beneficially owned by Parent or
by shareholders who perfect their dissenters' rights under the TBCA, will be
converted into the right to receive the Merger Consideration. As a result, the
present holders of the Common Stock, including officers and directors of the
Company who are beneficial owners of Common Stock, will cease to have any direct
ownership interest in the Company. The Company will, as a result of the Merger,
become a wholly owned subsidiary of Parent and there will cease to be any public
market for the Common Stock. Upon such event, the Surviving Corporation is
expected to apply to the Commission for the deregistration of the Common Stock
under the Exchange Act and, upon deregistration, the Company will be relieved of
the obligation to comply with the proxy rules of Regulation 14A under Section 14
of the Exchange Act, and its officers, directors and beneficial owners of more
than 10% of the Common Stock will be relieved of the reporting requirements and
restrictions on insider trading under Section 16 of the Exchange Act. Further,
the Company will no longer be subject to the periodic reporting requirements of
the Exchange Act, and will not be required to file, among other things,
quarterly reports on Form 10-Q and annual reports on Form 10-K. Accordingly,
substantially less information will be required to be made publicly available
about the Company than is currently the case.
 
     Immediately after the Merger, all of the then outstanding Common Stock will
be beneficially owned by Parent. See "-- Purpose and Structure of the Merger;
Certain Effects of the Merger" which describes certain other effects of the
Merger. The Merger will be a taxable transaction to the holders of the Common
Stock who receive Merger Consideration or cash pursuant to the exercise of
dissenters' rights for federal income tax purposes and may be taxable for state,
local, foreign and other tax purposes. See "-- Certain Federal Income Tax
Consequences of the Merger."
 
PLANS FOR THE COMPANY AFTER THE MERGER
 
     Pursuant to the terms of the Merger Agreement, the sole director of Merger
Sub at the Effective Time of the Merger shall be the sole director of the
Surviving Corporation, and the officers of the Company at the Effective Time
shall be the officers of the Surviving Corporation after the Merger. See
"DIRECTORS AND EXECUTIVE OFFICERS OF THE COMPANY, PARENT, MERGER SUB AND THE
SURVIVING CORPORATION -- Information Concerning Directors and Executive Officers
of the Surviving Corporation." The Merger Agreement also provides that the
Charter of the Company and the bylaws of the Merger Sub shall remain as the
Charter and bylaws, respectfully, of the Surviving Corporation.
 
                                       26
<PAGE>   31
 
     Except as indicated in this Proxy with respect to the Merger, Parent does
not have any present plan or proposals which relate to or would result in an
extraordinary corporate transaction, such as a merger, reorganization or
liquidation, involving the Company or any of its subsidiaries, a sale or
transfer of a material amount of assets of the Company or any of its
subsidiaries or any material change in the Company's capitalization or any other
material changes in the Company's corporate structure or business or the
composition of the Board of Directors or management. Upon consummation of the
Merger, Parent intends to continue to review the Company and its assets,
businesses, operations, properties, policies, corporate structure,
capitalization and management and consider if any changes would be desirable in
light of the circumstances then existing.
 
CONFLICTS OF INTEREST; CERTAIN RELATIONSHIPS
 
     Ownership of Parent and Merger Sub; Shareholder Agreements.  Parent owns
100% of the common stock of Merger Sub, which was organized by Parent solely for
the purpose of enabling Parent to acquire, pursuant to the Merger Agreement, the
entire equity interest in the Company. On the date of this Proxy Statement,
Martin is the sole shareholder of Parent, having paid $100 for one share of
Parent's common stock. However, Parent has entered into a Shareholder Agreement
with each of the members of the Company's management listed below, who
beneficially owns the number of shares of Common Stock indicated below:
 
<TABLE>
<CAPTION>
                                                  NO. OF SHARES OF
                                                    COMMON STOCK           PERCENTAGE OF COMMON
                                              BENEFICIALLY OWNED AS OF   STOCK BENEFICIALLY OWNED
NAME OF MANAGEMENT GROUP MEMBER                  THE RECORD DATE(1)      AS OF THE RECORD DATE(2)
- -------------------------------               ------------------------   ------------------------
<S>                                           <C>                        <C>
James R. Martin.............................         1,766,169                    47.16%
Dennis Alexander............................             4,250                       --
Thomas Alford...............................             1,750                       --
Raleigh Bacon...............................               500                       --
F. Joseph Brang.............................            13,383                       --
Cecilia Calcaterra..........................               500                       --
Edward Davis................................               875                       --
Mark J. Deuschle............................            23,500                       --
Robert Holdsworth...........................             3,500                       --
Jay Levyne..................................                 0                       --
Doug Malo...................................                 0                       --
Ralph Price.................................                 0                       --
Stuart Ries.................................                 0                       --
Craig F. Rohde..............................             2,250                       --
James Stamps................................             3,750                       --
Thomas Tobin................................               500                       --
Kathryn Coleman Wood........................            14,600                       --
                                                  ------------                   ------
          Total.............................         1,835,527                    48.66%
                                                  ============                   ======
</TABLE>
 
- ---------------
 
(1) Includes options to purchase an aggregate of 52,375 shares of Common Stock
    which are immediately exercisable, as follows: Martin -- 25,000;
    Alexander -- 2,250; Alford -- 1,750; Bacon -- 500; Calcaterra -- 500;
    Davis -- 875; Holdsworth -- 3,500; Rohde -- 1,750; Stamps -- 3,750; and
    Tobin -- 500. See "-- Options and Restricted Shares" and "THE MERGER
    AGREEMENT -- Options and Restricted Shares."
(2) Percentages less than 1% not shown.
 
     Pursuant to the Shareholder Agreements, the members of the Management Group
who own shares of Common Stock that were issued and outstanding as of the Record
Date have each agreed to transfer to Parent, immediately prior to the Effective
Time, such shares of Common Stock as full or partial consideration for receipt
of shares of Parent's common stock. The members of the Management Group who own
no such issued and outstanding shares of Common Stock, or who own a relatively
small number of such shares of
 
                                       27
<PAGE>   32
 
Common Stock, will also pay cash or a combination of cash and promissory notes
to complete the consideration owed to Parent. Martin will transfer to Parent
shares of Common Stock beneficially owned by him having an aggregate value of
approximately $22.5 million, in consideration of approximately 75% of Parent's
common stock and approximately $13 million in cash. The other members of the
Management Group will transfer to Parent a combination of Common Stock, cash and
promissory notes having an aggregate value of approximately $1 million, in
consideration of approximately 10% of Parent's common stock. The remaining 15%
of Parent's common stock will be owned by RSTW. See "SOURCES OF FUNDS." At the
Effective Time, Parent will have total equity of approximately $10.5 million.
Each share of Company Common Stock that will be contributed to Parent has been
valued at $14.50 per share, and each share of Parent common stock that will be
issued to the Management Group has been valued at approximately $2.60.
 
     Certain members of the Management Group holds options to purchase shares of
Common Stock which are either already vested or will vest at the Effective Time
pursuant to the terms of the Company's 1991 Incentive Program (the "Incentive
Program"). See "--Options and Restricted Shares" and "THE MERGER
AGREEMENT -- Options and Restricted Shares." Pursuant to the Shareholder
Agreements, each member of the Management Group has agreed not to exercise such
options and instead, pursuant to the terms of the Merger Agreement, each such
person will receive from the Company at the Effective Time an amount of cash for
each option equal to the difference between $14.50 and the applicable option
exercise price. See "THE MERGER AGREEMENT -- Options and Restricted Shares."
 
     Because Martin will be the controlling shareholder of Parent, the
Shareholder Agreement with Martin does not place any restrictions on Martin,
including with respect to subsequent disposition of his shares of Parent stock.
All of the Shareholder Agreements entered into by Parent with the other members
of the Management Group are substantially identical, except for the number of
shares of Common Stock and other consideration that each person will contribute
to Parent and the number of shares of Parent common stock to be acquired by each
person. The Shareholder Agreement with each member of the Management Group other
than Martin grants to Parent customary rights of first refusal and call rights
to purchase such person's shares of Parent stock, and also provides for such
person to be able to put the stock to Parent in certain circumstances.
 
     As a result of the transactions contemplated by the Shareholder Agreements,
at the Effective Time the Management Group will own in the aggregate 85% of
Parent's total issued and outstanding common stock, and Parent will own
approximately 48.7% of the total issued and outstanding Common Stock. At the
Effective Time, Martin will own approximately 75% of Parent's issued and
outstanding common stock, and the other members of the Management Group will
own, in the aggregate, approximately 10%. Following the Merger, the Management
Group will continue to share in the future earnings and growth of the Company,
and the risks associated with achieving such earnings and growth, indirectly to
the extent they continue to own shares of Parent's common stock.
 
     Options and Restricted Shares.  As of the date hereof, Martin owns options
to purchase 25,000 shares of common Stock issuable pursuant to options that are
immediately exercisable. Certain other members of the Management Group own in
the aggregate options to purchase 27,375 shares of Common Stock issuable
pursuant to options that are immediately exercisable, and options to purchase
45,625 shares of Common Stock pursuant to options that are not currently
exercisable but that will be vested immediately prior to the Effective Time
pursuant to the terms of the Incentive Program. Pursuant to the terms of the
Merger Agreement, each such person will receive from the Company at the
Effective Time an amount of cash for each option equal to the difference between
$14.50 and the applicable option exercise price. See "THE MERGER
AGREEMENT -- Options and Restricted Shares."
 
     Also, as of the date hereof, three members of the Management Group own
shares of Common Stock issued as restricted stock awards pursuant to the
Incentive Program. Mr. Brang owns 8,383 shares of such restricted stock, Mr.
Deuschle owns 9,000 shares, and Ms. Wood owns 8,100 shares. Pursuant to the
terms of the Incentive Program and the applicable restricted stock award
agreements, it is expected that such shares will vest fully at or before the
Effective Time.
 
     Indemnification of Directors and Officers.  Parent has agreed that all
rights to indemnification arising at or prior to the effectiveness of the Merger
in favor of the directors or officers of the Company (including the
 
                                       28
<PAGE>   33
 
members of the Special Committee) as provided in the Company's Charter and
bylaws, as in effect on the date of the Merger Agreement, and in contractual
indemnification agreements and director and officer liability insurance
currently in effect and covering directors and officers of the Company, will,
for a period of six years survive the Merger and continue in full force and
effect. See "THE MERGER AGREEMENT -- Covenants."
 
     Fees to Members of the Special Committee.  As compensation for service on
the Special Committee, each member of the Special Committee will receive from
the Company $300 for each meeting of the Special Committee attended by such
member. Such compensation is in addition to the compensation payable to all
directors of the Company, including the directors comprising the Special
Committee.
 
     Other.  The Company pays service charges to First American National Bank of
Knoxville, Tennessee, which is a subsidiary of First American Corporation, of
which Mr. Smith and Martin are directors. In fiscal 1996, the Company paid
approximately $22,000 in service charges, and for the first nine months of 1997
the Company paid approximately $5,700.
 
     Also, beginning in May 1997, the Company engaged Donald F. Johnstone, a
member of the Company's Board of Directors, to provide consulting services
relating to the Company's strategic marketing issues. Mr. Johnstone performs the
services on an as-requested basis at the rate of $2,000 per day and, since May
1997, Mr. Johnstone has earned approximately $60,000 for such services.
 
CERTAIN FEDERAL INCOME TAX CONSEQUENCES OF THE MERGER
 
     In the opinion of Alston & Bird, tax counsel to the Company, the Merger
will be treated as a sale of the Common Stock by the Public Shareholders and
will be a taxable event for federal income tax purposes under the Code. In
addition, in the opinion of such tax counsel, a shareholder will recognize a
gain or loss equal to the difference between the tax basis for the Common Stock
held by such shareholder and the amount of cash received in exchange therefor,
and such gain or loss will be a capital gain or loss if the shares of Common
Stock are capital assets in the hands of the shareholder. The complete text of
the tax opinion of Alston & Bird is attached hereto as Exhibit D (the "Tax
Opinion").
 
     The shareholders of the Company should be aware that the recently enacted
Taxpayer Relief Act of 1997 (the "1997 Act") contains significant changes to the
taxation of capital gains of individuals, trusts and estates. For gains realized
after July 28, 1997, and subject to certain exceptions, the maximum rate of tax
on net capital gains on individuals, trusts and estates from the sale or
exchange of assets held for more than 18 months has been reduced to 20% (as
compared with a maximum rate of 39.6% on ordinary income). For 15% bracket
taxpayers, the maximum rate on net capital gains is reduced to 10%. The maximum
rate of capital gains tax for capital assets held more than one year but not
more than 18 months remains at 28%. The taxation of capital gains of
corporations was not changed by the 1997 Act and, therefore, corporations
generally are subject to tax at a maximum rate of 35% on both capital gains and
ordinary income. The distinction between capital gain and ordinary income may be
relevant for certain other purposes, including the taxpayer's ability to utilize
capital loss carryovers to offset any gain recognized.
 
     The foregoing discussion is based on current law. The foregoing discussion
does not purport to consider all aspects of U.S. federal income taxation that
may be relevant to particular shareholders, some of whom may be subject to
special rules not discussed (e.g., tax-exempt entities), and the foregoing
discussion may not be applicable to shareholders who acquired their Common Stock
pursuant to the exercise of options or other compensation arrangements or who
are not citizens or residents of the U.S. In addition, neither the Tax Opinion
nor the foregoing discussion considers the effect of any applicable foreign,
state, local or other tax laws.
 
     The Tax Opinion is based on current law, certain assumptions set forth
therein, certain representations from the Company and certain other information,
data, documentation and materials. Neither this description nor the Tax Opinion
is binding on the IRS and no ruling from the IRS has been sought or will be
sought with respect to such tax consequences.
 
                                       29
<PAGE>   34
 
     THE TAX OPINION AND FOREGOING DISCUSSION OF CERTAIN FEDERAL INCOME TAX
CONSEQUENCES OF THE MERGER IS BASED ON EXISTING TAX LAW AS OF THE DATE OF THIS
PROXY STATEMENT, WHICH MAY DIFFER ON THE DATE OF THE CONSUMMATION OF THE MERGER
OR AT THE EFFECTIVE TIME. EACH SHAREHOLDER IS URGED TO CONSULT SUCH
SHAREHOLDER'S OWN TAX ADVISOR TO DETERMINE THE PARTICULAR TAX CONSEQUENCES TO
SUCH SHAREHOLDER OF THE MERGER, INCLUDING THE APPLICABILITY AND EFFECT OF STATE,
LOCAL, FOREIGN AND OTHER TAX LAWS.
 
ACCOUNTING TREATMENT OF THE MERGER
 
     The Merger will be accounted for as a recapitalization under generally
accepted accounting principles for accounting and financial reporting purposes.
Accordingly, the historical basis of the Company's assets and liabilities will
not be impacted by the transaction.
 
CERTAIN LITIGATION
 
     The Company is party to various legal and administrative proceedings, all
of which management believes constitute ordinary routine litigation incident to
the business conducted by the Company, or are not material in amount.
 
REGULATORY APPROVALS
 
     No federal or state regulatory approvals are required to be obtained, nor
any regulatory requirements complied with, in connection with consummation of
the Merger by any party to the Merger Agreement, except for the requirements of
the TBCA in connection with shareholder approvals and consummation of the
Merger, and the requirements of federal securities law.
 
                                       30
<PAGE>   35
 
                              THE MERGER AGREEMENT
 
GENERAL
 
     The Merger Agreement provides for the merger of Merger Sub into the
Company. The Company will be the Surviving Corporation of the Merger and, as a
result of the Merger, Parent will own all of the Surviving Corporation's common
stock. In the Merger, the shareholders of the Company will receive the Merger
Consideration described below. See "SPECIAL FACTORS -- Purpose and Structure of
the Merger; Certain Effects of the Merger."
 
EFFECTIVE TIME OF THE MERGER
 
     The Effective Time of the Merger will occur upon the filing of a
certificate of merger with the Secretary of State of the State of Tennessee as
required by the TBCA or at such later time as is agreed by the parties to the
Merger Agreement and specified in the certificate of merger. It is anticipated
that the certificate of merger will be filed as promptly as practicable after
approval of the Merger Agreement by the Public Shareholders of the Company at
the Special Meeting. Such filing will be made, however, only upon satisfaction
or waiver of all conditions to the Merger contained in the Merger Agreement. The
following discussion of the Merger Agreement is qualified in its entirety by
reference to the complete text of the Merger Agreement, which is included in
this Proxy Statement as Exhibit A and is incorporated herein by reference.
 
THE SURVIVING CORPORATION
 
     The Merger Agreement provides that, at the Effective Time, the persons
identified herein under "DIRECTORS AND EXECUTIVE OFFICERS OF THE COMPANY,
PARENT, MERGER SUB AND THE SURVIVING CORPORATION -- Information Concerning
Directors and Executive Officers of the Surviving Corporation" will become
officers and directors of the Surviving Corporation, and the Surviving
Corporation will adopt as its charter the Charter of the Company and as its
bylaws the bylaws of Merger Sub.
 
CONSIDERATION TO BE RECEIVED BY SHAREHOLDERS OF THE COMPANY
 
     As a result of the Merger, each outstanding share of Common Stock (except
shares held by the Company as treasury stock or beneficially owned by Parent or
by shareholders who perfect their dissenters' rights under the TBCA) will be
converted into the right to receive the Merger Consideration of $14.50 in cash,
without interest. Each share of Common Stock owned by Parent or held by the
Company as treasury stock will be canceled without consideration.
 
     Each of the outstanding shares of common stock, par value $.001 per share,
of Merger Sub will automatically be converted into one share of common stock,
par value $.001 per share, of the Surviving Corporation.
 
     If the Merger is consummated, instructions with regard to the surrender of
certificates formerly representing shares of Common Stock, together with the
letter of transmittal to be used for that purpose, will be mailed to
shareholders as soon as practicable after the Effective Time. The Paying Agent
(as defined in the Merger Agreement), as soon as practicable following receipt
from a shareholder of a duly executed letter of transmittal, together with
certificates formerly representing Common Stock and any other items required by
the letter of transmittal, shall pay to such shareholder the Merger
Consideration. If payment is to be made to a person other than the person in
whose name the certificate surrendered is registered, it will be a condition of
payment that the certificate so surrendered be properly endorsed or otherwise in
proper form for transfer and that the person requesting such payment pay to the
Paying Agent any transfer or other taxes required by reason of such payment or
establish to the satisfaction of the Paying Agent that such taxes have been paid
or are not applicable.
 
     SHAREHOLDERS SHOULD NOT SUBMIT ANY STOCK CERTIFICATES FOR COMMON STOCK AT
THE PRESENT TIME.
 
                                       31
<PAGE>   36
 
     If the Merger is consummated, after the Effective Time a holder of a
certificate formerly representing Common Stock shall cease to have any rights as
a shareholder of the Company, and such holder's sole right will be to receive
the Merger Consideration to which such holder is entitled, or in the case of a
shareholder exercising dissenters' rights under Chapter 23 of the TBCA, the
"fair value" of such shareholder's shares determined in accordance with the
provisions of the TBCA.
 
     In no event will holders of Common Stock be entitled to receive any
interest on the Merger Consideration to be distributed to them in connection
with the Merger.
 
     Any funds remaining with the Paying Agent twelve months following the
Effective Time shall be delivered to Parent within one week after the end of
such twelve-month period, without further action or request, and any holder who
has not exchanged Common Stock for the Merger Consideration prior to that time
shall thereafter look only to Parent for payment of the Merger Consideration in
respect of such holder's Common Stock. Notwithstanding the foregoing, neither
Parent nor the Surviving Corporation shall be liable to any holder of Common
Stock for any amount paid to a public official pursuant to applicable abandoned
property laws. Any amounts remaining unclaimed by holders of Common Stock two
years after the Effective Time (or such earlier date immediately prior to such
time as such amounts would otherwise escheat to or become property of any
governmental entity) shall, to the extent permitted by applicable law, become
the property of Parent free and clear of any claims or interest of any person
previously entitled thereto.
 
     No transfer of shares outstanding immediately prior to the Effective Time
will be made on the stock transfer books of the Surviving Corporation after the
Effective Time. Certificates formerly representing Common Stock presented to the
Surviving Corporation after the Effective Time will be canceled in exchange for
the Merger Consideration.
 
OPTIONS AND RESTRICTED SHARES
 
     The Company and Parent have agreed to take all steps necessary such that
each holder of an outstanding exercisable option to purchase Common Stock (an
"Option"), that was granted pursuant to the Incentive Program, shall receive
from Parent an amount in cash determined by multiplying (i) the excess, if any,
of the Merger Consideration over the applicable exercise price per share of the
Option by (ii) the number of shares of Common Stock such holder could have
purchased had such holder exercised such Option in full immediately prior to the
Effective Time, and each such Option shall thereafter be canceled. In addition,
the Company shall take all steps necessary to acquire at the Effective Time for
nominal consideration the restricted shares of Common Stock held by certain
officers of the Company pursuant to restrictive agreements that provided for
vesting of such shares upon the Company's achieving sales of $200 million and
profits of $20 million. See "SPECIAL FACTORS -- Conflicts of Interest; Certain
Relationships."
 
REPRESENTATIONS AND WARRANTIES
 
     The Merger Agreement contains various representations and warranties of the
Company, Parent and Merger Sub relating to, among other things, the following
matters (which representations and warranties are subject, in certain cases, to
specified exceptions and, generally, apply only to facts and circumstances
existing as of the date of the Merger Agreement): (i) due incorporation,
corporate existence, good standing and similar corporate matters with respect to
each of the Company, Parent and Merger Sub; (ii) corporate power and authority
to enter into, and the valid and binding execution and delivery of, the Merger
Agreement by each such party; (iii) the absence of any governmental
authorization, consent or approval required to consummate the Merger, except as
disclosed; (iv) the Merger Agreement and the Merger not resulting in
contraventions or conflicts with respect to the charter or bylaws and violations
of laws, regulations, judgments, injunctions, orders or decrees relating to the
Company and its subsidiaries, Parent or Merger Sub; and (v) the accuracy of
information supplied by the Company and Parent included in this Proxy Statement
and the Schedule 13E-3.
 
     In addition, Parent has made certain representations and warranties to the
Company relating to the following matters: (i) Parent's having obtained written
commitments from the Lenders, pursuant to which the Lenders have committed to
provide sufficient funds to consummate the transactions contemplated by the
 
                                       32
<PAGE>   37
 
Merger Agreement; (ii) the solvency of the Company immediately following the
Effective Time; and (iii) the absence of any investment banking, brokerage,
finder's or other similar fee or commission due by or on behalf of Parent in
connection with the Merger (except for fees payable to Blair, as described under
"SPECIAL FACTORS -- Background of the Merger").
 
COVENANTS
 
     The Company has agreed in the Merger Agreement that, until consummation of
the Merger, the Company and its subsidiaries will conduct their businesses in
the ordinary course consistent with past practice (except for acts in connection
with the Merger) and will use their best efforts to preserve their business
organization and relationships with third parties and to keep available the
services of their present officers and employees. Without limiting the
generality of the foregoing, the Company has agreed that, without the consent of
Parent, the Company will not, and except for clause (i), will not permit any of
its subsidiaries to: (i) amend its Charter or bylaws; (ii) issue, sell, transfer
or pledge any capital stock or securities convertible into capital stock; (iii)
split, combine or reclassify the Common Stock or any other capital stock; (iv)
declare or pay any dividends; (v) transfer, lease, license, sell, mortgage or
otherwise dispose of or encumber any assets other than in the ordinary course of
business; (vi) redeem or purchase any of its capital stock; (vii) grant any
increase in the compensation payable to any executive officer; (viii) adopt or
amend or otherwise increase, or accelerate the payment or vesting of amounts
payable under, any bonus, profit sharing, compensation, severance, stock option,
stock purchase, insurance, pension, retirement or other employee benefit plan,
arrangement or agreement; (ix) enter into any employment or severance agreement
with or, except in accordance with the Company's existing written policies,
grant any severance pay to, any officer, director or employee; (x) permit any
insurance policy naming it as beneficiary or loss payee to be canceled or
terminated, except in the ordinary course of business and consistent with past
practices; (xi) enter into any contract relating to the purchase of assets other
than in the ordinary course of business and consistent with past practices;
(xii) change any accounting or tax methods except as required by generally
accepted accounting principles or applicable law; (xii) incur or assume
long-term debt or, except in the ordinary course of business, any short-term
debt; (xiv) make loans to or guarantee the obligations of any other person; or
(xv) agree or commit to do any of the foregoing.
 
     The Company has agreed to give Parent and its authorized representatives
full access to the offices, properties, books and records of the Company and its
subsidiaries and will furnish to Parent and its authorized representatives such
financial and operating data and other information as Parent and its authorized
representatives may reasonably request and will instruct the Company's
employees, counsel, financial advisors and auditors to cooperate with Parent in
its investigation of the business of the Company and its subsidiaries.
 
     Each of Parent, Merger Sub, the Company and Martin have agreed to use its
or his best efforts to take, or cause to be taken, all actions and to do, or
cause to be done, all things necessary, proper or advisable to consummate the
transactions contemplated by the Merger Agreement. Specifically, and without
limiting the generality of the foregoing, the Company has agreed that it and its
subsidiaries will assist Parent and Merger Sub in obtaining financing necessary
or desirable to complete the transactions contemplated by the Merger Agreement,
including, without limitation, executing on or after the Effective Time such
loan agreements, notes, guarantees, security agreements, certificates or other
documents as may be reasonably requested by Parent, Merger Sub or their lenders.
Notwithstanding Martin's agreement to use his best efforts to consummate the
Merger, the Merger Agreement provides that Martin and the other shareholders of
Parent shall not be required to provide in the aggregate more than $10 million
of equity for Parent.
 
     Parent and the Company have agreed to cooperate (i) in determining whether
any action by or in respect of, or filing with, any governmental body, agency or
official, or authority is required, or any actions, consents, approvals or
waivers are required to be obtained from parties to any material contracts, in
connection with the Merger and the transactions contemplated by the Merger
Agreement and (ii) in seeking any such actions, consents, approvals or waivers
or making any such filings, furnishing information required in connection
therewith or with this Proxy Statement or the Schedule 13E-3 and seeking to
obtain timely any such actions, consents, approvals or waivers.
 
                                       33
<PAGE>   38
 
     Parent and the Company have agreed to consult with each other before
issuing any press release or otherwise making any public statements with respect
to the Merger Agreement and the transactions contemplated thereby.
 
     Parent has agreed that for six years after the Effective Time, Parent will
or will cause the Surviving Corporation to indemnify and hold harmless the
present and former officers and directors of the Company in respect of acts or
omissions occurring at or prior to the Effective Time to the extent provided
under the Company's Charter and bylaws in effect on the date of the Merger
Agreement. Parent has further agreed that for such six years after the Effective
Time, Parent will use all commercially reasonable efforts to provide, or to
cause the Surviving Corporation to provide, officers' and directors' liability
insurance in respect of acts or omissions occurring prior to the Effective Time
covering each such person currently covered by the Company's officers' and
directors' liability insurance policy on terms with respect to coverage and
amount no less favorable than those of such policy in effect on the date of the
Merger Agreement, provided that if such coverage is not obtainable at a cost
less than or equal to two times the amount per annum the Company paid in its
last full fiscal year, Parent will or will cause the Surviving Corporation to
purchase such lesser amount of coverage, on terms as similar in coverage as
practicable to such coverage in effect on the date of the Merger Agreement, as
may be obtained having a cost per annum not to exceed two times the amount per
annum the Company paid in its last full fiscal year.
 
OTHER POTENTIAL BIDDERS
 
     The Merger Agreement provides that the Company shall, directly or
indirectly, furnish information and access, in each case in response to
unsolicited requests therefor, received prior to or after the date of the Merger
Agreement, to any corporation, partnership, person or other entity or group
pursuant to appropriate confidentiality agreements, and may participate in
discussions and negotiate with any such entity or group concerning any merger,
sale of assets, sale of shares of capital stock or similar transaction involving
the Company or any subsidiary or division of the Company (any such transaction
being referred to herein as a "Competing Transaction"), only if the Special
Committee determines after consultation with counsel that such action is
necessary in light of its fiduciary obligations to the Public Shareholders. In
addition, the Company shall direct its officers and other appropriate personnel
to cooperate with and be reasonably available to consult with any such entity or
group. Except as set forth above, the Company has agreed that it will not
solicit, participate in or initiate discussions or negotiations with, or provide
any information to, any corporation, partnership, person or other entity or
group (other than Parent or Merger Sub) concerning any merger, sale of assets,
sale of shares of capital stock or similar transaction involving the Company or
any subsidiary or division of the Company.
 
VOTING OF SHARES
 
     Pursuant to the Merger Agreement, Martin and Parent agreed to vote all
shares of Common Stock beneficially owned by each of them in favor of the Merger
Agreement. In addition, all directors of the Company have agreed with the
Company that they will vote all shares beneficially by each of them in favor of
the Merger Agreement.
 
CONDITIONS TO CONSUMMATION OF THE MERGER
 
     The respective obligations of the Company, on the one hand, and Parent and
Merger Sub, on the other hand, to consummate the Merger are subject to the
satisfaction or waiver, at or prior to the Effective Time, of the following
conditions, among others: (i) approval and adoption of the Merger Agreement by
the holders of a majority of the outstanding Voting Shares at the Special
Meeting, (ii) approval and adoption of the Merger Agreement by a majority of the
Voting Shares held by the Public Shareholders; (iii) the absence of any statute,
rule, regulation, executive order, decree, injunction or other order (whether
temporary, preliminary or permanent) enacted, issued, promulgated, enforced or
entered prohibiting the consummation of the Merger, (iv) the receipt of all
other required authorizations, consents and approvals of governmental
authorities; (v) the performance of and compliance with, in all material
respects, all agreements and obligations contained in the Merger Agreement and
required to be performed or complied with at or prior to the Effective Time by
 
                                       34
<PAGE>   39
 
the respective parties to the Merger Agreement; (vi) the material truth and
correctness of all representations and warranties of the parties to the Merger
Agreement; and (vii) J.C. Bradford shall have reaffirmed in writing its fairness
opinion as of the date of mailing of this Proxy Statement and again at the time
of the Special Meeting and shall not have withdrawn its written fairness
opinion.
 
     The obligations of Parent and Merger Sub to consummate the Merger are
further subject to the satisfaction or waiver of certain conditions including,
among others: (i) there not having occurred any material adverse change in the
business, condition (financial or otherwise) or results of operations of the
Company, and (ii) Parent shall have obtained equity and debt funds necessary to
finance the transactions contemplated by the Merger Agreement.
 
TERMINATION
 
     The Merger Agreement may be terminated and the Merger abandoned at any time
prior to the Effective Time, notwithstanding approval of the Merger Agreement by
the shareholders of the Company: (i) by mutual written consent of Parent and the
Company (such determination to be made on behalf of the Company by the Special
Committee); (ii) by either Parent or the Company (such determination to be made
on behalf of the Company by the Special Committee) if the Merger has not been
consummated by January 30, 1998, so long as the failure to consummate the Merger
is not the result of the terminating party's having failed to fulfill a covenant
or obligation under the Merger Agreement; (iii) by either Parent or the Company
(such determination to be made on behalf of the Company by the Special
Committee), if there shall be any law or regulation that makes consummation of
the Merger illegal or otherwise prohibited or if any judgment, injunction, order
or decree enjoining Parent or the Company from consummating the Merger is
entered and becomes final and nonappealable; (iv) by either the Company or
Parent if the Merger Agreement fails to receive the requisite vote for approval
by a majority of the Voting Shares held by the Public Shareholders; or (v) by
Parent or the Company if the Board of Directors of the Company or the Special
Committee withdraws, modifies or changes its recommendation of the Merger
Agreement or the Merger in a manner adverse to Parent or Merger Sub or resolves
to do any of the foregoing or the Board of Directors of the Company recommends
to the shareholders of the Company any Competing Transaction or resolves to do
so.
 
EXPENSES
 
     The Merger Agreement provides that all fees, costs and expenses incurred by
all parties in connection with the Merger Agreement and the transactions
contemplated thereby shall be paid by the Company if the Merger is consummated.
If the Merger is not consummated, Parent shall pay the first $100,000 of its
expenses and the Company shall pay any additional expenses incurred by Parent in
connection with the Merger Agreement and the transactions contemplated thereby,
provided that the Company has retained the right to negotiate directly any of
Parent's expenses with the third parties that must be paid by the Company.
Parent has agreed not to take any action to change the Lenders so as to increase
materially the expenses payable by the Company without the prior consent of the
Company.
 
AMENDMENTS
 
     The Merger Agreement may not be amended prior to the Effective Time except
by action of the Company, Parent, Merger Sub and Martin set forth in a written
instrument signed on behalf of each of the parties; provided that any such
amendment by the Company must be approved by the Board of Directors of the
Company, acting on the recommendation of the Special Committee. After approval
of the Merger Agreement by the shareholders of the Company at the Special
Meeting and without the further approval of such shareholders, no amendment to
the Merger Agreement may be made which will change (i) the Merger Consideration
or (ii) any of the other terms and conditions of the Merger Agreement if such
change would adversely affect the shareholders of the Company.
 
                                       35
<PAGE>   40
 
                               DISSENTERS' RIGHTS
 
     Holders of Common Stock who do not want to accept the Merger Consideration
of $14.50 per share, who do not vote in favor of (or who abstain from voting on)
the Merger Agreement, and who perfect their dissenters' rights by complying with
the provisions of Chapter 23 of the TBCA, will have the right to receive cash
payment for the "fair value" of their Common Stock.
 
     Section 48-23-102 of the TBCA provides that no dissenters' rights are
available with respect to the merger of a corporation whose securities are
"national market system securities," which includes securities traded on the
Nasdaq National Market. The Common Stock is currently traded on the Nasdaq
National Market; however, pursuant to the Merger Agreement, the Company has
agreed to terminate such listing effective one business day prior to the
Effective Time, so that the Company's shareholders will be entitled to
dissenters' rights in connection with the Merger.
 
     In order to be eligible to exercise the right to dissent, a shareholder
must file with the Company a written objection to the Merger, stating that he
intends to dissent if the Merger is effected. Such statement must be filed
before the vote is taken at the Special Meeting, and it must be addressed as
follows: Plasti-Line, Inc., 623 E. Emory Road, Knoxville, Tennessee 37849,
Attention: Corporate Secretary. It is not necessary for a dissenting shareholder
to vote against the Merger to preserve dissenters' rights; however, such rights
will be lost if the shareholder votes in favor of the Merger.
 
     If the Merger is approved, the Company will deliver a written notice to
dissenting shareholders (a "Company Notice") no later than ten days after
approval of the Merger, unless the Merger is terminated and abandoned. The
Company Notice will set forth where the dissenting shareholders' payment demands
must be sent and where and when stock certificates must be deposited. The
Company Notice will also supply a form for dissenting shareholders to use in
demanding payment. A dissenting shareholder must deliver his payment demand to
the Company no later than the date set forth in the Company Notice, which may
not be fewer than one nor more than two months after the written notice is
delivered (the "Demand Period"). Merely abstaining from or voting against the
Merger will not satisfy the two requirements that the shareholder (i) object in
writing to the Merger and (ii) file a written demand for payment within the
Demand Period. Failure of a shareholder to take the required action during the
Demand Period binds such shareholder to the terms of the Merger and precludes
exercise of dissenters' rights.
 
     Within the Demand Period, a dissenting shareholder must submit his stock
certificates representing his shares of Common Stock to the Company in
accordance with the terms of the Company Notice. As soon as practicable after
the Merger is effected, or upon receipt of a dissenting shareholder's payment
demand, whichever is later, the Company shall pay each dissenting shareholder
the fair value of his shares, plus accrued interest.
 
     If a dissenting shareholder believes that the amount paid by the Company is
less than the fair value of this shares or that interest due was incorrectly
calculated, the dissenting shareholder must, within one month after the Company
has made payment to the dissenting shareholder, demand payment of his estimate
of the fair value. If a demand for payment remains unsettled, the Company must
commence a suit in a court having equity jurisdiction located in Knox County,
Tennessee, within two months after receiving the dissenting shareholder's
payment demand. The court shall determine the dissenting shareholder's right to
receive payment or the fair value of his shares or both. The costs and expenses
of such proceedings shall be assessed against the Company unless the court shall
find the actions of a dissenting shareholder who is party to the suit to be
arbitrary, vexatious or not in good faith. If the Company fails to bring such a
suit within such time, it shall pay each dissenting shareholder whose demand
remains unsettled the amount demanded.
 
     Section 48-23-101 of the TBCA provides that the "fair value" of shares
shall be determined immediately before the effectuation of the Merger,
"excluding any appreciation or depreciation of shares in anticipation of such
corporate action." The value so determined could be more or less than the value
of the Merger consideration into which shares of the Common Stock are to be
converted pursuant to the Merger. Any dissenting shareholder who perfects such
holder's rights to be paid for the fair value of such holder's shares
 
                                       36
<PAGE>   41
 
will recognize taxable gain or loss upon receipt of cash for such shares for
federal income tax purposes. See "SPECIAL FACTORS -- Certain Federal Income Tax
Consequences of the Merger."
 
     Any shareholder contemplating the exercise of dissenters' rights should
carefully review Chapter 23 of the TBCA, a copy of which is included herein as
Exhibit B. A shareholder who fails to comply with all requirements of such
Chapter 23 will forfeit such holder's dissenters' rights and, upon consummation
of the Merger, such holder's shares of Common Stock will be converted into the
right to receive the Merger Consideration of $14.50 per share in cash, without
interest.
 
     IN VIEW OF THE COMPLEXITIES OF CHAPTER 23 OF THE TBCA, THE MATERIAL
PROVISIONS OF WHICH ARE BRIEFLY SUMMARIZED ABOVE, SHAREHOLDERS OF THE COMPANY
WHO CONSIDER PURSUING DISSENTERS' RIGHTS ARE URGED TO CONSULT WITH LEGAL
COUNSEL. THE ABOVE SUMMARY IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO CHAPTER
23 OF THE TBCA, INCLUDED AS EXHIBIT B TO THIS PROXY STATEMENT.
 
                         SOURCE OF FUNDS FOR THE MERGER
 
SOURCE OF FUNDS
 
     The total funds required to pay the Merger Consideration of $14.50 per
share to all Public Shareholders, consummate the other transactions contemplated
by the Merger Agreement, refinance certain of the Company's current
indebtedness, fund the Surviving Corporation's working capital needs after the
Merger, and pay all related fees, costs and expenses is estimated to be
approximately $88 million. Approximately $10.5 million of such funds will be
obtained from the Management Group as equity contributions made to Parent. The
remaining $77.5 million will be obtained by means of borrowings as described
below. All of such equity contributions and borrowings will become effective
immediately prior to or at the Effective Time, and will not become effective if
the Merger is not consummated for any reason. The terms of and the documentation
for the intended borrowings have not yet been finalized and are still being
negotiated. Accordingly, the description below of such borrowings is preliminary
and necessarily incomplete. In any event, the final documentation for such
borrowings might contain terms that are more or less restrictive than currently
contemplated.
 
     Equity Contributions.  Parent has entered into a Shareholder Agreement with
each member of the Management Group pursuant to which each such person has
agreed to contribute to Parent, immediately prior to the Effective Time, certain
shares of Common Stock beneficially owned by such person, along with, in some
instances cash and promissory notes payable to Parent. The net aggregate amount
of all such contributions to be made pursuant to all such Shareholder Agreements
is approximately $10.5 million, of which no more than $500,000 will be in the
form of promissory notes. In exchange for such equity contributions to Parent,
the Management Group will receive in the aggregate 85% of Parent's issued and
outstanding common stock. More specificially, Martin will transfer to Parent
shares of Common Stock having an aggregate value (based on $14.50 per share) of
approximately $22.5 million, and he will receive from Parent shares of common
stock representing approximately 75% of Parent's equity and approximately $13
million in cash. The other members of the Management Group will contribute a
combination of Common Stock, cash and promissory notes having an aggregate value
of $1 million and receive in the aggregate common stock representing
approximately 10% of Parent's equity. See "SPECIAL FACTORS -- Conflicts of
Interest; Certain Relationships."
 
     Senior Debt.  Merger Sub and the Company have executed a commitment letter
dated October 31, 1997 (the "KCCI Commitment") with Key Corporate Capital, Inc.
("KCCI"), pursuant to which KCCI has committed to provide funding to Parent, the
Company and the Company's subsidiaries in the aggregate amount of up to $57.5
million (the "Senior Debt"), subject to certain conditions. This aggregate
amount may be increased by up to $2 million if the Real Estate Loans are less
than $10 million in the aggregate. See "-- Real Estate Loans" below. KCCI
intends to syndicate the Senior Debt, and will act as syndication agent. At the
Effective Time, the Company will be required to pay KCCI a closing fee based on
the total amount of the Senior Debt. The Company has already made a
nonrefundable payment of approximately half the fee, and
 
                                       37
<PAGE>   42
 
the balance will be due at the Effective Time. If the Company or Blair provides
institutions that agree to participate in the syndication, the closing fee will
be reduced. In addition, the Company will reimburse KCCI for all reasonable
out-of-pocket expenses incurred by KCCI in connection with the Senior Debt and,
during the term of the Senior Debt, the Company will pay KCCI a monthly agent's
servicing fee.
 
     Other material terms and conditions of the Senior Debt are as follows:
 
          1. Revolving Credit Facility.  At the Effective Time, KCCI will make
     available to the Company and its subsidiaries, American Sign & Marketing,
     Inc. ("American Sign") and Plasti-Line Columbia, Inc. ("Columbia")
     (together, the "Subsidiaries"), a $29.5 million revolving credit facility
     that will mature 59 months after the Effective Time (the "Revolving Credit
     Facility"). In the event that the aggregate principal amount of the Real
     Estate Loans (as defined below) is less than $10 million, the amount of the
     Revolving Credit Facility will be increased by the lesser of $2 million or
     the difference between $10 million and the amount of the Real Estate Loans.
     The borrowing availability of the Company and each Subsidiary under the
     Revolving Credit Facility will generally be limited to an amount determined
     under a formula that takes into account the amount of such company's
     accounts receivable, inventories and other factors. The annual interest
     rate on the Revolving Credit Facility will be either (i) KCCI's prime rate,
     or (ii) LIBOR plus a basis point spread. This spread is subject to
     adjustment based upon the Company's achieving (or failing to achieve)
     certain financial ratios. Initially, the spread will be 225 basis points
     for all but $3 million of the Revolving Credit Facility. On such $3
     million, which will be available only for certain acquisitions, the initial
     spread will be 300 basis points. The Revolving Credit Facility will be
     subject to a 0.5% per annum commitment fee on the average unused portion of
     the commitment, which percentage is subject to adjustment in certain
     circumstances.
 
          2. Operating Companies Term Loan.  At the Effective Time, KCCI will
     loan to the Company and the Subsidiaries $20 million in the form of a term
     loan, maturing 7 years from the Effective Time (the "Operating Companies
     Term Loan"). This loan will amortize in quarterly principal payments, as
     indicated below, plus interest:
 
<TABLE>
<CAPTION>
                                                         ANNUAL PAYMENT   QUARTERLY PAYMENT
YEAR                                                         AMOUNT            AMOUNT
- ----                                                     --------------   -----------------
<S>                                                      <C>              <C>
1......................................................          None              None
2......................................................   $   500,000        $  125,000
3......................................................     2,375,000           593,750
4......................................................     3,250,000           812,500
5......................................................     4,500,000         1,125,000
6......................................................     4,500,000         1,125,000
7......................................................     4,875,000         1,218,750
                                                          -----------
          Total........................................   $20,000,000
                                                          ===========
</TABLE>
 
          The annual interest rate on the Operating Companies Term Loan will be
     either (i) KCCI's prime rate or (ii) LIBOR plus a basis point spread. This
     spread is subject to adjustment based upon the Company's achieving (or
     failing to achieve) certain financial ratios and, initially, the spread
     will be 275 basis points.
 
          3. IRB Letter of Credit.  At the Effective Time, KCCI will provide a
     letter of credit for the account of Columbia (the "IRB Letter of Credit")
     in connection with certain industrial revenue bonds that Columbia has
     issued to finance certain real property developments. The IRB Letter of
     Credit will be a direct pay standby letter of credit in the amount of $5
     million plus an amount designed to cover a portion of the interest on the
     bonds, and it will mature 59 months from the Effective Time. There will be
     an annual fee paid in quarterly installments for such IRB Letter of Credit
     equal to 275 basis points per annum, subject to adjustment based upon the
     Company's achieving (or failing to achieve) certain financial ratios.
 
          4. Parent Term Loan.  At the Effective Time, KCCI will loan to Parent
     $3 million in the form of a term loan, maturing 2 years from the Effective
     Time (the "Parent Term Loan"). This loan will amortize
 
                                       38
<PAGE>   43
 
     in quarterly principal payments of $375,000 each, plus interest. The annual
     interest rate on the Parent Term Loan will be either (i) KCCI's prime rate
     plus a basis point spread or (ii) LIBOR plus a basis point spread. These
     spreads are subject to adjustment based upon Parent's achieving (or failing
     to achieve) certain financial ratios and, initially, these spreads will be
     50 basis points added to prime rate, and 275 basis points added to LIBOR.
 
     All of the Senior Debt will be secured by a first lien on all tangible and
intangible assets of the Company and the Subsidiaries (including, without
limitation, intellectual property rights and the stock of the Subsidiaries that
is owned by the Company, but not including the real property that secures the
Real Estate Loans). In addition, the Parent Term Loan will be secured by all
tangible and intangible assets of Parent, including, without limitation, the
stock of the Company that is owned by Parent.
 
     KCCI's commitment to fund the Senior Debt is conditioned upon, among other
things, (i) consummation of the Merger no later than January 30, 1998, unless
that date is extended in KCCI's discretion, (ii) the execution of documents
(which will contain financial and other restrictive covenants) satisfactory to
KCCI, and (iii) the contribution by the Management Group of at least $10 million
to Parent.
 
     Real Estate Loans.  The Company and American Sign have executed two
commitment letters dated November 3, 1997 (the "KeyCorp Commitments") with
KeyCorp Real Estate Capital Markets, Inc. ("KeyCorp"), pursuant to which KeyCorp
has committed to loan to newly formed subsidiaries of the Company the aggregate
sum of up to $10 million (the "Real Estate Loans") at the Effective Time,
subject to certain conditions. The aggregate amount will be divided into two
term loans, one in the principal amount of up to $6.5 million secured by a
mortgage on the Company's real property located in Knoxville, Tennessee (the
"Knoxville Property"), and one in the principal amount of up to $3.5 million
secured by a mortgage on the Company's real property located in Florence,
Kentucky (the "Florence Property"). The actual amount of each Real Estate Loan
will be the lesser of (i) an amount such that the debt service coverage ratio at
funding is a minimum of 1.25x; or (ii) 75% of the appraised value of the
Knoxville Property and the Florence Property, respectively. Each Real Estate
Loan will bear interest at an annual rate of 300 basis points over the 10-year
U.S. Treasury rate fixed as of the Effective Time. Principal and interest will
be paid in level payments sufficient to amortize each loan in 25 years, subject
to a balloon payment at the end of 10 years equal to the remaining principal
plus accrued interest. The Real Estate Loans may not be prepaid during the first
5 years of their terms; thereafter, they may be prepaid subject to a prepayment
fee equal to the greater of 1% of the original principal amount or a yield
maintenance premium which is a function of changes in the applicable U.S.
Treasury rate. No prepayment fee will apply during the final three months of the
term of each loan.
 
     The Company has paid KeyCorp nonrefundable commitment and application fees,
and the Company will reimburse KeyCorp for any additional out-of-pocket fees in
connection with the Real Estate Loans. The Company will also pay KeyCorp at the
Effective Time an additional fee equal to 0.5% of the principal amount of the
Real Estate Loans actually funded. Before funding the Real Estate Loans, the
Company will form two new subsidiaries and transfer to one such subsidiary title
to the Knoxville Property, and to the other such subsidiary title to the
Florence Property. These subsidiaries will be the borrowers for purposes of the
Real Estate Loans. Each such subsidiary will enter into a lease with the
Company, pursuant to which the Company will lease the Knoxville Property and the
Florence Property, respectively, for 25 years at rental rates that are 5% above
market rents, as determined by an independent appraisal, with increases at least
every 5 years based on the Consumer Price Index.
 
     Subordinated Debt.  Parent and the Company have executed a commitment
letter dated November 5, 1997 (the "RSTW Commitment") with RSTW Partners III,
L.P. ("RSTW"), pursuant to which RSTW committed to lend $10 million to Parent
(the "Subordinated Debt") in the form of a senior subordinated loan and a junior
subordinated loan, subject to certain conditions. Material terms and conditions
of the Subordinated Debt are described below.
 
          1. Senior Subordinated Loan.  At the Effective Time, RSTW will lend
     Parent $6 million. This loan will bear interest at the rate of 12.5% per
     annum and will have a term of 8 years. During the first 6 years, interest
     only will be payable on a quarterly basis. In years 7 and 8 of the term,
     interest payments will continue to be due quarterly and the principal will
     be due in eight equal quarterly installments.
 
                                       39
<PAGE>   44
 
          2. Junior Subordinated Loan.  At the Effective Time, RSTW will lend
     Parent $4 million. This loan will bear interest at the rate of 12.5% per
     annum and will have a term of 8 years. Interest will be payable quarterly.
     During the first 5 years of the term, Parent will pay accrued interest by
     delivering to RSTW notes payable (the "PIK Notes"), and thereafter interest
     will be paid in cash. The PIK Notes will be due and payable at the end of
     the fifth year of the term; principal payments will be due in equal
     quarterly installments of $500,000 each during years 7 and 8.
 
     For the first two years of the term, the Subordinated Debt will be secured
by a subordinated lien on all properties and assets of Parent, the Company and
all of the Company's subsidiaries (other than the real property that secures the
Real Estate Loans), with such position being subordinate to the interests of the
lenders of the Senior Debt.
 
     At the Effective Time, RSTW will receive shares constituting 15% of
Parent's total issued and outstanding common stock. Such warrants will be
exercisable at any time for a term of not less than 10 years, for a nominal
exercise price. The shares will be transferable, and the holder shall have
customary registration rights. In addition, the holder of the shares shall be
entitled to put the shares to Parent upon the occurrence of certain specified
events.
 
     Parent has agreed that RSTW may have two representatives attend and observe
all meetings of Parent's Board of Directors and all committees thereof, until
all Subordinated Debt is repaid or RSTW's equity position is liquidated,
whichever occurs later. RSTW will also have the right, but not the obligation,
to appoint one member of Parent's Board in lieu of one of the representatives
described above. Parent will reimburse RSTW for all out-of-pocket expenses
incurred by such representatives in attending such meetings. It is anticipated
that Parent's Board will consist of not more than eight directors, and Parent
will hold Board meetings no less often than quarterly.
 
     At the Effective Time, upon funding of the Subordinated Debt the Company
will pay RSTW a closing fee equal to 2% of the total amount of the Subordinated
Debt. The Company has also agreed to reimburse RSTW for all reasonable
out-of-pocket expenses incurred by it in connection with the Subordinated Debt,
and the Company has paid to RSTW a deposit against such costs. In the event that
RSTW is willing to consummate the terms of the Commitment Letter but the Company
or any of its related entities finances the Merger or a similar transaction with
any other institution (other than the loans contemplated to be made by KCCI, as
described above) within 180 days from November 5, 1997, the Company shall pay to
RSTW a break-up fee of $500,000.
 
     RSTW's obligations under the RSTW Commitment are conditioned upon, among
other things, the Management Group's having contributed at least $10 million to
Parent, and Messrs. Martin and Deuschle entering into employment and noncompete
agreements with the Company for terms of at least two years each.
 
                                       40
<PAGE>   45
 
ESTIMATED FEES AND EXPENSES
 
     Estimated fees, costs and expenses incurred or to be incurred by the
Company, Parent and Merger Sub in connection with the Merger are approximately
as follows:
 
<TABLE>
<S>                                                           <C>
Payment of Merger Consideration(l)..........................  $
Advisory fees(2)............................................
Legal fees and expenses(3)..................................
Accounting fees and expenses................................
Securities and Exchange Commission filing fee...............       11,215
Printing and mailing expenses...............................
Paying Agent fees and expenses..............................
Proxy solicitation fees and expenses........................        7,000
Miscellaneous expenses......................................
                                                              -----------
          Total.............................................  $
                                                              ===========
</TABLE>
 
- ---------------
 
(1) Includes payment for all outstanding shares of Common Stock other than those
    that will be owned by Parent at the Effective Time, and includes payments in
    settlement of outstanding employee stock options in accordance with the
    Merger Agreement.
(2) Includes the fees and estimated expenses of J.C. Bradford and Blair.
(3) Includes the estimated fees and expenses of counsel for the Company, the
    Special Committee, Parent and Merger Sub.
 
                                       41
<PAGE>   46
 
                            BUSINESS OF THE COMPANY
 
GENERAL
 
     The Company began operations in 1944. Together with its subsidiaries,
American Sign and Columbia, the Company provides a complete range of retail
communication products and services to customers in the automotive, food
service, petroleum, financial services and other retailing markets. The
Company's expertise is the design, manufacture, installation and maintenance of
exterior, interior and on-premise signage and point-of-purchase products,
integrated by a systematized product management capability. The Company designs,
engineers and manufactures substantially all of its products in Knoxville,
Tennessee; Florence, Kentucky; Columbia, South Carolina; and Fontana,
California.
 
PRODUCTS
 
     The Company's basic sign product is composed of two rigid plastic faces
that are molded and decorated to reflect the customer's name and logo. These
faces are mounted in a steel or aluminum frame and generally placed on a steel
column to permit visibility. Typically, the signs are internally illuminated to
make them visible at night. The sign faces range in size from two square feet to
245 square feet.
 
     The Company's products are used by its customers primarily for brand
identification of their retail outlets. For high-volume customers in the
automotive, retail and food service markets and, to a lesser extent for
petroleum customers, the Company produces a full package of signs used to
identify a particular retail location with the customer's corporate image that
is known to consumers. A package may consist of many sign elements, including:
(i) road signs decorated with the customer's logo and colors and often built in
a distinctive shape; (ii) high rise signs typically used for locations adjacent
to interstate highways or in high traffic areas; (iii) menuboards with
changeable copy areas and price mechanisms that enable the Company's fast food
customers to change their menus and prices; (iv) signs typically used by
petroleum customers to provide on-site advertising of the prices of various
products; (v) specialty lighting products that provide accent or decorative
lighting, typically at fast food restaurants and gasoline stations; and (vi)
illuminated fascia signage that is mounted on buildings for decoration and
identification. For high-volume customers in the financial services market, in
addition to the basic signage products, the Company focuses on all aspects of
the customer's communication needs, from in-store merchandising kiosks to
creative ATM surround solutions.
 
     The Company concentrates on high-volume, standardized products, but also
produces customized signage as an accommodation to its regular customers. Custom
signs typically require special fabrication techniques and tend to generate
low-volume production runs with longer lead times.
 
     The Company provides at least a one-year limited warranty on all signs for
defects in materials and workmanship, with the Company being obligated to repair
or replace any defective product. In addition to production, the Company offers
a complete spectrum of sign services, including design, site analysis, graphic
analysis, installation and maintenance. Working with the customer or a design
consultant retained by the customer, the Company assists in developing designs
that meet the customer's goals. Upon customer request, the Company coordinates
the sign package with local ordinances and regulatory requirements, assists in
determining where to place the signs for maximum visibility and assists in
obtaining necessary permits and variances. In cases where the Company has a
contract for the installation of a sign, the Company utilizes the services of a
subcontractor in the area in which the sign is to be installed. Maintenance
service, regular cleaning, inspection and replacement of lights and other parts
when needed or on a predetermined schedule are also provided through local
subcontractors.
 
     "Design Performance Group," the Company's retail design and merchandising
services division, offers turnkey retail design solutions with programs that
include market research, graphic and environmental design, production, and
installation.
 
                                       42
<PAGE>   47
 
CUSTOMERS
 
     The Company, for internal purposes, separates its business by customers
into the following groupings: automotive, food services, financial services,
petroleum, merchandising design and general retail. For its automotive,
financial services, retail and food services customers, the Company typically
provides a full range of products and services, including most or all of those
described above. For the petroleum industry, the Company typically manufactures
signs to the customer's specifications and ships them for installation by the
customer's own subcontractors. Customer commitments vary by market segment and
specific account. Commitments range from multi-year contracts with firm prices
for all products and services, to specific orders for specific quantities at
firm prices. From time to time, the Company is awarded large, one-time contracts
by customers who are changing their name or image. These programs can create
concentrated surges in volume.
 
     Since 1969, the Company's principal customers have been subsidiaries of
General Motors Corporation ("General Motors"). On February 25, 1997, the Company
announced the execution of a new contract for the supply of internally
illuminated outdoor signs for the General Motors dealership sign program, as
well as the administration of the sign program for over 8,000 car dealerships in
the United States. This program accounted for approximately 11% of the Company's
sales in 1996. The Company furnishes all services associated with the
manufacture and installation of signs and replacement parts ordered by General
Motors. The contract is terminable on 30 days' notice by General Motors and is
non-exclusive; however, the term of the contract extends through January 1, 2004
and the Company believes that it is currently the sole supplier for the General
Motors dealership sign program. Signs are supplied for new dealerships, as
replacements of signs at existing dealerships and in connection with moves to
new locations. The Company provides General Motors with a 10-year limited
warranty for defects in materials and workmanship, with the Company being
obligated to repair or replace any defective product. General Motors accounted
for approximately 22% of the Company's net sales in fiscal 1996. The loss of
General Motors as a customer would have a material adverse effect on the Company
if it were unable to compensate promptly for that loss by generating new
business.
 
     In 1996, 11% of the Company's sales were to McDonald's Corporation and its
franchises. The Company is not the sole supplier to this customer.
 
MARKETING
 
     Products and services are marketed on a direct basis and through sales
representatives throughout the United States. The Company's principal marketing
focus is on companies with many retail outlets requiring substantial numbers of
signs. This type of business enables the Company to maintain economic production
runs and increases the opportunity to provide a full range of services.
 
     Marketing opportunities are generated by the construction of new
facilities, acquisition of existing locations requiring re-identification,
addition of signage at existing locations, design of a new image requiring
re-identification of all facilities and replacement of parts damaged by storms,
vandalism and accidents.
 
     The Company is also investing in improving its research and development
functions in an effort to develop marketing opportunities and better serve
customer needs. This initiative is focused on developing a new generation of
products that are distinctive, customer-focused and add to the Company's total
offering of products.
 
PRODUCTION AND RAW MATERIALS
 
     Production of the Company's products is a labor intensive process. The
typical sign consists of large acrylic or polycarbonate faces mounted in a metal
frame and internally illuminated. The shapes of the faces are formed using
vacuum or press forming after the face material has been heated. Letters or
logos that are not molded into the faces are either glued or silk-screened on
the faces. During the production process, signs move through the plants on an
overhead monorail system. After the signs are manufactured, they are crated and
shipped from the Company's facilities principally by commercial trucking
companies.
 
     The practice of the Company is to start producing finished goods only after
receipt of a firm order from a customer. However, for customers with long-term
programs, the Company produces finished goods in
 
                                       43
<PAGE>   48
 
anticipation of customer needs. Credit terms are generally net 30 days from the
date of sale. Occasionally, the Company engages the services of subcontractors
for special manufacturing work to assist during peak production periods.
 
     The Company designs and engineers its products to customer specifications.
The Company's manufacturing operations include machining, welding, plastic
molding and fabrication, painting, assembly and packaging. The principal raw
materials and purchased components used in the Company's manufacturing process
are steel shapes and sheet, aluminum shapes and sheet, electrical components
(wire, sockets, ballasts and lamps) and acrylic and polycarbonate sheets. The
Company does not hold any material patents or trademarks.
 
COMPETITION
 
     The Company defines its principal market as the volume production sign
industry. Competition varies depending on the market segment and the size of the
project. Larger projects require a more comprehensive service capability which
limits the number of competitors. Smaller, less complex projects attract a
larger number of competitors.
 
     Although no authoritative ranking of the Company's industry is published,
the Company believes that in 1996 it was a leading supplier of volume production
signs and related services in the United States. Most of the Company's
competition is from other suppliers, rather than from other products.
 
     Competition for national accounts, the principal source of the Company's
business, is intense. The Company believes it has adequate financial resources
with which to compete. In general, the Company believes that its products,
contract conditions, terms, and warranty provisions are consistent with those
prevailing in the industry. The Company believes that its principal advantage is
its ability to provide a complete range of products and services to customers on
a competitive basis.
 
EMPLOYEES
 
     The Company had a total of 1,003 full-time employees as of December 29,
1996, of which approximately 51.8% were employed under union contract.
 
PRODUCT BACKLOG
 
     At December 29, 1996, booked product orders amounted to approximately $19.0
million as compared with approximately $18.3 million at December 31, 1995.
Products are shipped by the Company against customer delivery schedules, which
generally call for delivery one month after the order is placed. The Company
believes that substantially all of its product backlog at December 29, 1996 will
be shipped before the end of fiscal year 1997. In addition to firm product
backlog, the Company has open commitments from a number of customers to supply
products as required to meet their construction schedules. At the time such a
customer gives the Company a release to ship signs to a particular location, the
Company includes the products covered by the release in backlog and commences
production or ships the items from inventory.
 
SEASONALITY
 
     The Company's sales in fiscal 1996 exhibited some limited seasonality, with
sales in the first quarter being the lowest and those in the fourth quarter the
highest. First quarter sales tend to be relatively lower because of weather
constraints which slow down customers' construction schedules and their pattern
of sign purchases. Sales normally accelerate in the second, third and fourth
quarters corresponding with accelerating construction schedules.
 
                                       44
<PAGE>   49
 
            SELECTED HISTORICAL FINANCIAL INFORMATION OF THE COMPANY
 
     The following table sets forth selected historical financial information
for the Company and its subsidiaries as of and for the nine months ended
September 29, 1996 and September 28, 1997 and as of and for each of the prior
five fiscal years in the period ended December 29, 1996. The following financial
information should be read in conjunction with "MANAGEMENT'S DISCUSSION AND
ANALYSIS OF RESULTS OF OPERATIONS AND FINANCIAL CONDITION" and the Consolidated
Financial Statements and related Notes included elsewhere in this Proxy
Statement. The interim unaudited information for the Company and its
subsidiaries for the nine months ended September 29, 1996 and September 28, 1997
reflect, in the opinion of management of the Company, all adjustments,
consisting only of normal recurring accruals, necessary for a fair presentation
of the information provided for such interim periods. The results of operations
of such interim periods are not necessarily indicative of results which may be
expected for any other interim period or the for the year as a whole.
 
<TABLE>
<CAPTION>
                                               FISCAL YEAR ENDED                                  NINE MONTHS ENDED
                       ------------------------------------------------------------------   -----------------------------
                       JANUARY 3,   JANUARY 2,   JANUARY 1,   DECEMBER 31,   DECEMBER 29,   SEPTEMBER 29,   SEPTEMBER 28,
                          1993         1994         1995          1995           1996           1996            1997
                       ----------   ----------   ----------   ------------   ------------   -------------   -------------
                                                     (IN THOUSANDS, EXCEPT PER SHARE DATA)
<S>                    <C>          <C>          <C>          <C>            <C>            <C>             <C>
STATEMENT OF INCOME
  DATA:
Net sales............   $83,220      $90,362      $77,309       $103,247       $130,876        $96,412         $94,361
Income (loss) before
  taxes and
  cumulative effect
  of accounting
  change.............     4,006        4,643       (5,361)(2)      2,202          4,929          3,504           4,675
Income (loss) before
  cumulative effect
  of accounting
  change.............     2,385        2,854       (4,837)         1,397          3,148          2,173           2,805
Cumulative effect of
  accounting
  change(1)..........      (648)          --           --             --             --             --              --
Net income (loss)....     1,737        2,854       (4,837)         1,397          3,148          2,173           2,805
Income (loss) per
  share before
  cumulative effect
  of accounting
  change.............       .65          .77        (1.31)           .38            .83            .57             .73
Cumulative effect of
  accounting change..      (.18)          --           --             --             --             --              --
Net income (loss) per
  share..............   $   .47      $   .77      $ (1.31)      $    .38       $    .83        $   .57         $   .73
BALANCE SHEET DATA:
Working capital......   $17,554      $18,713      $23,349       $ 33,112       $ 25,753        $28,755         $18,398
Total assets.........    53,424       49,522       51,450         77,150         67,244         69,515          70,576
Long-term debt less
  current
  maturities.........     7,960        6,536       12,004         23,575         12,220         16,218           8,791
Stockholders'
  equity.............    24,084       27,081       22,353         23,891         27,202         26,170          28,178
</TABLE>
 
- ---------------
 
(1) In fiscal 1992, the Company adopted Statement of Financial Accounting
    Standards No. 109, Accounting for Income Taxes.
(2) Includes $3.9 million write-off of goodwill and $2.4 million restructuring
    charge.
 
                                       45
<PAGE>   50
 
          MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
                           AND RESULTS OF OPERATIONS
 
RESULTS OF OPERATIONS
 
  Fiscal Year 1996 Compared to Fiscal Year 1995
 
     Total revenue in fiscal year 1996 increased by $27.4 million (26.4%), from
$103.8 million in 1995 to $131.2 million in 1996, due to higher sales volumes
across all business units. Fiscal year 1996 also included twelve months of
revenue for Columbia, whereas fiscal year 1995 included only two months since
Columbia was acquired in the last quarter of 1995. Contributing to the increased
volume were higher sales at "Plasti-Line East," which includes the Company's
Knoxville and Florence locations servicing primarily automotive and fast food
customers, representing a $13.5 million increase over 1995 sales for that
division. In addition, sales increased in 1996 at "Plasti-Line West," the
Company's California operations, by $2.3 million, at the Design Performance
Group by $2.1 million, and at Columbia by $9.5 million. Although the annual
sales for 1996 were higher than for 1995, sales in just the fourth quarter of
1996 were $3.8 million lower than in the fourth quarter of 1995. The primary
reason for this decline is that fourth quarter 1995 sales included $11.3 million
for a major sign re-image that was completed for one of Plasti-Line East's bank
customers.
 
     Income before taxes and interest for 1996 was $6.5 million, as compared to
$3.2 million for 1995. The improvement in income was due to a $4.8 million
increase in gross profit, resulting from the higher sales. Gross profit as a
percentage of sales was relatively flat at 17.5% and 17.6% in 1996 and 1995,
respectively. Partially offsetting the higher gross profit in 1996 was a $1.7
million increase in selling, general and administrative expenses, caused
primarily by the increased volumes. Selling, general and administrative expenses
as a percentage of sales improved from 15.0% in 1995 to 12.8% in 1996, partially
due to the benefits of reduced costs and improved efficiency resulting from the
business re-engineering completed in 1995, as well as increased sales volumes.
Selling, general and administrative expenses in 1995 also included $1.5 million
in costs associated with the Company's business re-engineering initiative, which
was completed in the fourth quarter of 1995. Interest expense of $1.6 million in
1996 was $553,000 higher than in 1995, caused by the higher working capital
needed to support the increased sales volumes.
 
  Fiscal Year 1995 Compared to Fiscal Year 1994
 
     Net sales in 1995 increased by $25.9 million (33.6%) over net sales in 1994
due to higher volumes across all business units. Contributing to the increased
volume were higher sales to automotive and bank customers at Plasti-Line East
(increases of $5.8 million and $7.1 million, respectively), as well as increased
sales at Plasti-Line West ($4.7 million) and the Design Performance Group ($2.9
million). Also, Columbia was acquired in 1995, with net sales of $1.1 million.
Sales for the fourth quarter of 1995 showed a $14.3 million (59.7%) increase
over sales for the same period of 1994, due to an increase in volume at all
locations. Fourth quarter sales included $11.3 million for a major sign re-image
that was completed for one of Plasti-Line East's bank customers.
 
     Income before taxes and interest for 1995 was $3.2 million, as compared to
$1.8 million in 1994 (excluding the goodwill write-off described below and the
provision for restructuring charges). The improvement in income was due to a
$3.6 million increase in gross profit, resulting from higher sales. Partially
offsetting the higher gross profit was a $1.6 million increase in selling,
general and administrative expenses, which was related to the increased volumes.
Selling, general and administrative expenses in each of 1995 and 1994 included
approximately $1.5 million in costs associated with the Company's business
re-engineering initiative, which was completed during the fourth quarter of
1995. Also partially offsetting the favorable impact of the gross profit
improvement was a one-time charge of $483,000 related to the curtailment of a
defined benefit pension plan. This plan, for the benefit of the union employees
of the Knoxville facility, was frozen on December 31, 1995. Future retirement
benefits for this employee group will be earned in a newly established defined
contribution plan. The impact of this curtailment was a one-time non-cash charge
for unrecognized prior service costs that otherwise would have been expensed
over future years.
 
                                       46
<PAGE>   51
 
     During 1994, the Company wrote-off approximately $4.98 million of goodwill
attributed to the Company's acquisition of American Sign in 1986. As a result of
increased competitive pressures, unsuccessful efforts to replace an aging
product line and management turnover, the Company believed that such acquisition
had not achieved the sales and earnings estimated at the time of the purchase.
The Company believed that the projected operating results of American Sign would
not support the future amortization of the remaining goodwill and accordingly
wrote off the unamortized portion of such goodwill .
 
     Interest expense of $1.04 million in 1995 increased by $328,000 from the
prior year. Higher average interest rates, increased borrowings related to the
purchase of the Columbia assets, and higher working capital needs related to
fourth quarter volumes, were responsible for the increase.
 
  Nine Months Ended September 28, 1997 Compared to Nine Months Ended September
29, 1996
 
     Net sales were $94.3 million for the first nine months of 1997, compared to
$96.4 million for the first nine months of 1996. The principal reason for the
decrease was delays in new program start-ups and re-images for automotive and
retail customers, which resulted in lower sales for Plasti-Line West and with
respect to automotive and food service customers throughout the Company.
 
     Cumulative gross profit as a percentage of sales at the end of the third
quarter of 1997 was 18.2%, which was higher than the margin of 17.1% for the
same period in 1996. The margin improvement is due to manufacturing cost
reductions as well as a favorable sales mix.
 
     Selling, general and administrative expenses for the first nine months of
1997 were $12.0 million as compared to $11.7 million for the same period in
1996, an increase of 3.0%. Selling, general and administrative expenses as a
percentage of sales for the first nine months of 1997 were 12.7%, as compared to
12.1% during the same period of 1996. This slight increase in expenses as a
percentage of sales is primarily due to increased spending on new business
development, as well as the costs of implementing the Company's manufacturing
software at Columbia and Plasti-Line West.
 
     Operating income for the first nine months of 1997 was $5.1 million, as
compared to $4.8 million during the same period in 1996, a 6.5% increase. The
increase was due to improved margins.
 
     As a result of the improved margins and decreased interest expense (from
lower working capital), the Company's pre-tax income for the first nine months
of 1997 increased to $4.6 million, from $3.5 million for the first nine months
of 1996, a 33.4% increase.
 
     Net income for the first nine months of 1997 was $2.8 million as compared
to $2.2 million for the first nine months of 1996, a 29.1% increase. Net income
per share was $0.73 for the first nine months of 1997, compared to $0.57 for the
comparable period of the preceding year.
 
LIQUIDITY AND CAPITAL RESOURCES
 
     Excluding cash and cash equivalents of $4.3 million, the Company had
operating working capital at September 28, 1997 of $14.1 million, a decrease of
$11.6 million from the amount of working capital at December 31, 1996. This
reduction was primarily due to decreases in net receivables and inventories and
an increase in customer deposits.
 
     During the first nine months of 1997, the Company completed the financing
of a new manufacturing facility in Columbia, through the issuance of $5.0
million of industrial revenue bonds. In July 1997, the Company requisitioned
$1.259 million of these bonds to finance the facility's construction, and the
balance of the bonds remains in trust.
 
     The Company's long-term debt includes the following:
 
          Revolving Credit Facility:  The Company has available up to $20
     million under this line of credit through June 30, 1998. The outstanding
     balance was approximately $8.4 million and $0 as of December 31, 1996 and
     September 28, 1997, respectively. The annual interest rate varies and was
     8.413%
 
                                       47
<PAGE>   52
 
     and 6.902% as of December 31, 1996 and September 28, 1997, respectively.
     The loan is secured by the Company's accounts receivable and inventory.
 
          Knox County, Tennessee Industrial Revenue Bonds:  The total
     outstanding principal balance as of December 31, 1996 and September 28,
     1997 was approximately $4 million and $4 million, respectively. The annual
     interest rate on $2.15 million of this balance varies, and was 4.15% and
     4.25% at December 31, 1996 and September 28, 1997, respectively. The annual
     interest rate on the remaining balance is 7.65%. Interest is payable
     quarterly, and $680,000 of principal is payable annually, with a balloon
     payment of $2.63 million payable on November 1, 1999. The bonds are
     collateralized by the Knoxville, Tennessee real property.
 
          Florence, Kentucky Industrial Revenue Bonds:  The total outstanding
     principal balance as of December 31, 1996 and September 28, 1997 was
     approximately $584,000 and $553,000, respectively. The annual interest rate
     varies, and was 7.4% and 7.4% at December 31, 1996 and September 28, 1997,
     respectively. Principal payments of $16,250 plus accrued interest are
     payable quarterly through December 1, 2005. The bonds are collateralized by
     the Florence, Kentucky real property.
 
          Columbia, South Carolina Industrial Revenue Development Bonds:  As
     discussed above, the Company obtained this financing in July 1997 for the
     development of a building on the Columbia, South Carolina property. The
     principal balance is $5 million and bears interest at an annual average
     coupon rate of 5.96%. Interest is payable semi-annually, and principal
     payments will begin in July 2000, with the final payment being due in July
     2017. The bonds are secured by the Columbia, South Carolina real property.
 
     Cash flow provided from operations during the first nine months of 1997 was
$16.2 million, resulting primarily from income from operations and working
capital reductions. Investing activities in 1997 have used $2.9 million,
primarily for capital expenditures. Financing activities in 1997 have used $9.0
million, primarily for payments on the Company's line of credit.
 
     The Company's only current plans for capital expenditures, not including
the Merger and the other transactions contemplated by the Merger Agreement.
relate to the acquisition of new machinery, equipment, furniture and fixtures
designed to increase productivity and factory efficiency. The Company believes
its cash generated from operations and the funds available to it under its
existing line of credit and the industrial revenue bonds are sufficient for
these operating and capital requirements.
 
SEASONALITY
 
     The Company's sales exhibit limited seasonality, with sales in the first
quarter of each fiscal year generally being the lowest and fourth quarter sales
the highest. First quarter sales tend to be relatively lower because of weather
conditions that delay or extend customers' construction schedules and,
therefore, their pattern of sign purchases. Sales have normally accelerated in
the second, third and fourth quarters, corresponding with accelerating
construction schedules.
 
                                       48
<PAGE>   53
 
                       MARKET PRICES FOR THE COMMON STOCK
 
     The Company's Common Stock is listed and traded on the Nasdaq National
Market under the symbol "SIGN." The following table sets forth the high and low
bid price per share of Common Stock, as reported by the Nasdaq National Market
for the fiscal periods indicated:
 
<TABLE>
<CAPTION>
PERIOD                                                         HIGH       LOW
- ------                                                        -------   -------
<S>                                                           <C>       <C>
Fiscal 1995
  First Quarter.............................................  $ 7.000   $ 4.750
  Second Quarter............................................    7.500     5.500
  Third Quarter.............................................    9.125     7.000
  Fourth Quarter............................................    8.750     7.750
Fiscal 1996
  First Quarter.............................................  $ 8.750   $ 6.750
  Second Quarter............................................    9.000     8.000
  Third Quarter.............................................   10.000     7.500
  Fourth Quarter............................................   14.500     9.000
Fiscal 1997
  First Quarter.............................................  $11.500   $ 7.500
  Second Quarter............................................   11.125     8.500
  Third Quarter.............................................   13.750    10.125
</TABLE>
 
     On July 29, 1997, the date before the public announcement that Parent and
the Special Committee were beginning merger discussions, the high and low bid
prices per share for the Common Stock were $10.625 and $10.125, respectively.
 
     On November 3, 1997, the date before the public announcement of the
agreement in principle as to the Merger price of $14.50 per share, the high and
low bid prices per share for the Common Stock were $12.00 and $11.875,
respectively.
 
     On     , 1997, the most recent practicable date before the printing of this
Proxy Statement the high and low bid prices per share for the Common Stock were
$          and $          , respectively, and           shares of Common Stock
were issued and outstanding among           record holders.
 
     HOLDERS OF COMMON STOCK ARE URGED TO OBTAIN A CURRENT MARKET QUOTATION FOR
THE COMMON STOCK.
 
                                   DIVIDENDS
 
     The Company has never paid regular cash dividends on the Common Stock, and
the Board of Directors plans to continue this policy, retaining future earnings
to support growth and expansion of the Company's business. The Company has in
the past paid special one-time dividends, such as the aggregate $1.9 million
cash dividend paid to shareholders in 1996, but there can be no assurance that
the Company will pay any other such dividends in the future.
 
              CERTAIN INFORMATION CONCERNING PARENT AND MERGER SUB
 
PARENT
 
     Pursuant to the Subscription Agreements, Parent is the beneficial owner of
          shares of Common Stock of the Company, all of which will be
transferred to Parent by the Management Group immediately prior to the Effective
Time. Parent is the owner of all of the issued and outstanding capital stock of
Merger Sub. As of the date of this Proxy Statement, the directors and officers
of Parent are as set forth under "DIRECTORS AND EXECUTIVE OFFICERS OF THE
COMPANY, PARENT, MERGER SUB AND THE SUR-
 
                                       49
<PAGE>   54
 
VIVING CORPORATION -- Information Concerning Directors and Executive Officers of
Parent and Merger Sub." The directors of Parent have approved the Merger
Agreement.
 
MERGER SUB
 
     Merger Sub, a wholly owned subsidiary of Parent, is a Tennessee corporation
organized for the sole purpose of effectuating the Merger. As of the date of
this Proxy Statement, the directors and officers of Merger Sub are as set forth
under "DIRECTORS AND EXECUTIVE OFFICERS OF THE COMPANY, PARENT, MERGER SUB AND
THE SURVIVING CORPORATION -- Information Concerning Directors and Executive
Officers of Parent and Merger Sub." The directors and sole shareholder of Merger
Sub have approved the Merger Agreement. Until the consummation of the Merger, it
is not anticipated that Merger Sub will have any significant assets or
liabilities (other than those arising under the Merger Agreement or in
connection with the Merger and the transactions contemplated thereby) or engage
in any activities other than those incident to its formation and capitalization
and the Merger.
 
GENERAL
 
     The business address of Parent and Merger Sub is 623 E. Emory Road,
Knoxville, Tennessee 37849. The telephone number of Parent and Merger Sub is
(423) 938-1511.
 
                DIRECTORS AND EXECUTIVE OFFICERS OF THE COMPANY,
                PARENT, MERGER SUB AND THE SURVIVING CORPORATION
 
INFORMATION CONCERNING DIRECTORS AND EXECUTIVE OFFICERS OF THE COMPANY
 
     Directors.  The following table sets forth the name of each director and a
description of his positions and offices with the Company, if any; a brief
description of his principal occupation and business experience during at least
the last five years; certain directorships presently held by him in companies
other than the Company; and certain other information including his age. Unless
otherwise indicated, the address of each director and executive officer of the
Company is that of the Company at 623 E. Emory Road, Knoxville, Tennessee 37849.
Each person listed below is a citizen of the United States.
 
<TABLE>
<CAPTION>
                                                                    DIRECTOR
DIRECTOR NAME                                                 AGE    SINCE
- -------------                                                 ---   --------
<S>                                                           <C>   <C>
Howard L. Clark, Jr.........................................  53      1993
James G. Hanes, III.........................................  53      1980
James A. Haslam, III........................................  43      1991
Donald F. Johnstone.........................................  66      1995
James R. Martin.............................................  54      1980
J. Hoyle Rymer..............................................  52      1987
James F. Smith, Jr..........................................  67      1983
H. Mitchell Watson, Jr......................................  59      1994
</TABLE>
 
     The following is a summary of the principal business associations of the
Company's directors.
 
     HOWARD L. CLARK, JR. has been the Vice Chairman of Lehman Brothers, Inc.
since January 1993. From January 1990 to January 1993, he was Chairman and Chief
Executive Officer of Shearson Lehman Brothers Holdings, Inc. He was Executive
Vice President and Chief Financial Officer of American Express Company from
September 1985 to January 1990. Mr. Clark also serves as a director of Lehman
Brothers, Inc., Fund American Enterprises Holdings, Inc., Maytag Corporation,
and Walter Industries, Inc.
 
     JAMES G. HANES, III is a private investor.
 
     JAMES A. HASLAM, III has been the Chief Executive Officer and Chief
Operating Officer of Pilot Corporation since July 1996. He has been employed in
various capacities by Pilot Corporation for over 15 years. Pilot, founded in
1958 by James A. Haslam, II, is a national chain of 140 convenience stores and
 
                                       50
<PAGE>   55
 
"Travel Centers" located in 34 states, operated from its headquarters in
Knoxville, Tennessee. Mr. Haslam also served as a director of First American
National Bank of Knoxville from 1985 to January 1996. He presently serves as a
director of First Tennessee National Corporation.
 
     DONALD F. JOHNSTONE has been the President and Chief Executive Officer of
Whittle Communications L.P., a media-placed advertising and communications
company since March 1994. Prior to this position, for eleven years, he was
President and Chief Executive Officer of Philips Consumer Electronics Company, a
manufacturer and marketer of consumer electronics products. Mr. Johnstone also
served in sales and marketing capacities and as a division general manager for
General Electric.
 
     JAMES R. MARTIN has been the Chairman of the Board and Chief Executive
Officer of the Company since June 1992. He was President of the Company from
1980 to June 1992 and has been the Company's principal shareholder since 1980.
He is director of First American Corporation, a bank holding company in
Nashville, Tennessee.
 
     J. HOYLE RYMER is a director of Dorsey Trailers, Inc. Mr. Rymer is also a
director of First American Bank of Cleveland, a wholly owned subsidiary of First
American Corporation. Since July 1989, he has been the President of JHR Co., an
investment company. For the previous five years, until his retirement in October
1988, he was President of Magic Chef, a division of Maytag Corporation.
 
     JAMES F. SMITH, JR. is a director of First American Corporation. In this
capacity, he also serves as Chairman of the Development and Executive Committees
and as a Member of the Asset Policy Committee. From 1991 through 1994, Mr. Smith
served as Chairman of the Board of First American Corporation and First American
National Bank. From February 1991 until November 1991, Mr. Smith also served as
President and Chief Executive Officer of First American Corporation and First
American National Bank. Mr. Smith also serves as a director of Pilot Corporation
and Computational Systems, Inc.
 
     H. MITCHELL WATSON, JR. has been the President of Sigma Group of America, a
consulting company, since June 1992. From 1989 to June 1992, Mr. Watson was
President and Chief Executive Officer of Rolm Co., a joint venture between
International Business Machines, Inc. and Siemen's AG. Mr. Watson is a retired
Vice President of International Business Machines, Inc. Mr. Watson also serves
as a director of Praxair Inc. and Caliber Systems, Inc.
 
     Executive Officers.  The following sets forth the name of each executive
officer of the Company other than Mr. Martin and a description of such person's
positions and offices with the Company; a brief description of such person's
business experience during at least the last five years; and certain other
information including such person's age. Each person listed below is a citizen
of the United States.
 
     MARK J. DEUSCHLE, age 38, has been Vice President -- Finance, Treasurer and
Chief Financial Officer of the Company since April 1993 and Secretary of the
Company since September 1994. From April 1989 to April 1993 he held various
positions in the Company's financial operations. Before joining the Company,
from 1985 to 1989 he served in various financial roles with FMC Corp., Chicago,
Illinois.
 
     FRANCIS JOSEPH BRANG, age 57, has been Vice President -- Operations of the
Company since December 1996. Before joining the Company he held various
managerial positions with Philips Consumer Electronics Company, a manufacturer
and marketer of consumer electronics products, most recently as General Manger
of U.S. Operations.
 
     KATHRYN COLEMAN WOOD, age 42, has been Vice President -- Human Resources of
the Company since August 1994. She was Vice President, Human Resources and
Support Services for CTI, Inc., a developer and manufacturer of medical imaging
equipment, from July 1988 to August 1994.
 
INFORMATION CONCERNING DIRECTORS AND EXECUTIVE OFFICERS OF PARENT AND MERGER SUB
 
     Set forth below is the name of each director and executive officer of
Parent and Merger Sub and, unless disclosed elsewhere in this Proxy Statement,
the present principal occupation or employment of each such person and a brief
description of his principal occupation and business experience during at least
the last five years. Each person listed below is a citizen of the United States.
 
                                       51
<PAGE>   56
 
     Parent.  The sole director of Parent is James R. Martin, whose background
is described above at "-- Information Concerning Directors and Executive
Officers of the Company." The executive officers of Parent are Martin, who
serves as Chairman of the Board and President, and Mr. Deuschle, who serves as
Vice President and Secretary.
 
     Merger Sub.  The sole director of Merger Sub is Martin. The current
executive officers of Merger Sub are Martin, who serves as Chairman of the Board
and President, and Mr. Deuschle, who serves as Vice President and Secretary.
 
INFORMATION CONCERNING DIRECTORS AND EXECUTIVE OFFICERS OF THE SURVIVING
CORPORATION
 
     In accordance with the terms of the Merger Agreement, the directors of the
Surviving Corporation will be the current directors of Merger Sub. The officers
of the Company will continue to serve as officers of the Surviving Corporation.
 
                       SECURITY OWNERSHIP OF THE COMPANY
 
     The following table sets forth information as of October 31, 1997, with
respect to the beneficial ownership of each person who is known by the Company
to be the beneficial owner of more than 5% of the outstanding shares of the
Company's Common Stock, each director, the Company's Chief Executive Officer,
its other four most highly compensated executive officers whose salary and bonus
for the fiscal year ended December 29, 1996, exceeded $100,000 and all of the
Company's directors and executive officers as a group:
 
<TABLE>
<CAPTION>
                                                                AMOUNT
                                                               OF STOCK     PERCENT OF
                                                             BENEFICIALLY     COMMON
NAME                                                           OWNED(1)      STOCK(2)
- ----                                                         ------------   ----------
<S>                                                          <C>            <C>
James R. Martin (3)........................................   1,766,169(4)    47.16%
James G. Hanes, III (5)....................................     218,650(6)(7)  5.87  
James F. Smith, Jr.........................................      29,532(6)       --
J. Hoyle Rymer.............................................      26,803(8)       --
Mark J. Deuschle...........................................      23,500(9)       --
James A. Haslam, III.......................................      20,528(6)       --
Kathryn Coleman Wood.......................................      14,600(10)      --
Howard L. Clark, Jr........................................      13,303(6)       --
H. Mitchell Watson, Jr.....................................       6,527(10)      --
Donald F. Johnstone........................................       5,937(11)      --
F. Joseph Brang............................................      13,383          --
All directors and executive officers as a group (11
  persons).................................................   2,138,932(12)   56.45%
SoGen International Fund, Inc./Societe Generale Asset
  Management Corp..........................................     200,000(13)    5.38%
</TABLE>
 
- ---------------
 
 (1) Except as provided below, the person named has sole voting and investment
     power with respect to all shares shown.
 (2) Percentages less than 1% not shown.
 (3) Business address of beneficial owner: P.O. Box 9043, Knoxville, Tennessee
     37950-9043.
 (4) Includes 167,086 shares held in Martin Children's Trust of which Mr.
     Martin, as sole trustee, has sole investment and voting power. Also
     includes options to purchase 25,000 shares subject to immediately
     exercisable stock options. Excluded from the shares indicated as being
     owned by Mr. Martin are 150,800 shares in which Mr. Martin disclaims
     beneficial ownership. Of such 150,800 shares, 113,500 shares are owned by
     the Martin Family Trust, 8,900 are shares owned by Julia Martin's Trust,
     and 8,900 are shares owned by Justin Martin's Trust, (James G. Hanes, III
     is trustee of each of the foregoing trusts), and 19,500 shares are owned in
     equal parts by Mr. Martin's children, Julia A. and Justin J. Martin. Mr.
     Martin does not have any voting or investment power with respect to such
     150,800 shares.
 
                                       52
<PAGE>   57
 
 (5) Business address of beneficial owner: 480 Shepherd Street, Winston-Salem,
     North Carolina 27103.
 (6) Includes options to purchase 5,000 shares of Common Stock which are
     immediately exercisable.
 (7) Includes 113,500 shares held in Martin Family Trust, 8,900 shares held in
     Julia Martin's Trust and 8,900 shares held in Justin Martin's Trust over
     which Mr. Hanes, as sole trustee of each of the foregoing trusts, has sole
     investment and voting power. Also includes 36,798 shares held indirectly
     for Mr. Hanes' children.
 (8) Includes options to purchase 1,500 shares of Common Stock which are
     immediately exercisable.
 (9) Includes options to purchase 7,500 shares of Common Stock which are
     immediately exercisable.
(10) Includes options to purchase 4,500 shares of Common Stock which are
     immediately exercisable.
(11) Includes options to purchase 4,000 shares of Common Stock which are
     immediately exercisable.
(12) Includes options to purchase 67,000 shares of Common Stock which are
     immediately exercisable.
(13) SoGen International Fund, Inc. (the "Fund") beneficially owns 200,000
     shares of Common Stock. Societe Generale Asset Management Corp., in its
     role as "Advisor" to the Fund, may be deemed to be a beneficial owner of
     such shares. The principal business offices of the Fund and the Advisor are
     located at 50 Rockefeller Plaza, New York, New York 10020. The Company has
     relied solely on Schedule 13G filed on by the Fund with the Commission on
     February 14, 1997 for the information above. The Company makes no
     representation as to the accuracy or completeness of the information
     reported regarding the Fund and the Advisor.
 
                  PURCHASES OF COMMON STOCK BY CERTAIN PERSONS
 
     The following table sets forth certain information concerning purchases of
Common Stock since January 1, 1995 by the Company, its subsidiaries, Parent, and
directors and executive officers of the Company:
 
<TABLE>
<CAPTION>
                                          NUMBER OF         PRICE          WHERE AND HOW
NAME                          DATE     SHARES PURCHASED   PER SHARE    TRANSACTION EFFECTED
- ----                        --------   ----------------   ---------   -----------------------
<S>                         <C>        <C>                <C>         <C>
F. Joseph Brang...........  12/17/96        5,000         $ 0.001               (1)
                            12/17/96        6,383            7.00               (1)
                              3/6/97        2,000            9.25     Nasdaq National Market
Howard L. Clark, Jr.......   4/24/95          269         $  6.50               (2)
                             8/18/95          233            7.50               (2)
                             11/4/96          454            8.25               (2)
                             11/4/96          209           8.375               (2)
                             11/4/96          222            9.00               (2)
                            10/20/97          167           12.00               (2)
                            10/20/97          178           11.25               (2)
                            10/20/97          222            9.00               (2)
                            10/20/97          182           11.00               (2)
Mark J. Deuschle..........   1/25/96        2,000         $  5.00               (3)
                            12/17/96        5,000           0.001               (1)
James G. Hanes, III.......   4/24/95          192         $  6.50               (2)
                             8/18/95          167            7.50               (2)
                             11/4/96          334            8.25               (2)
                             11/4/96          149           8.375               (2)
                             11/4/96          167            9.00               (2)
                              4/7/97        1,000            5.00               (4)
                            10/20/97          125           12.00               (2)
                            10/20/97          133           11.25               (2)
                            10/20/97          167            9.00               (2)
                            10/20/97          136           11.00               (2)
</TABLE>
 
                                       53
<PAGE>   58
 
<TABLE>
<CAPTION>
                                          NUMBER OF         PRICE          WHERE AND HOW
NAME                          DATE     SHARES PURCHASED   PER SHARE    TRANSACTION EFFECTED
- ----                        --------   ----------------   ---------   -----------------------
<S>                         <C>        <C>                <C>         <C>
James A. Haslam, III......   4/24/95          192         $  6.50               (2)
                             8/18/95          233            7.50               (2)
                             11/4/96          455            8.25               (2)
                             11/4/96          149           8.375               (2)
                             11/4/96          222            9.00               (2)
                             2/26/97        1,000           10.25     Nasdaq National Market
                             3/20/97          500            5.00               (4)
                             4/18/97        5,000           9.750     Nasdaq National Market
                            10/20/97          125           12.00               (2)
                            10/20/97          178           11.25               (2)
                            10/20/97          167            9.00               (2)
                            10/20/97          182           11.00               (2)
Donald F. Johnstone.......   8/18/95          167         $  7.50               (2)
                             11/4/96          394            8.25               (2)
                             11/4/96          149           8.375               (2)
                             11/4/96          222            9.00               (2)
J. Hoyle Rymer............   4/24/95          269         $  6.50               (2)
                             8/18/95          233            7.50               (2)
                             11/4/96          454            8.25               (2)
                             11/4/96          209           8.375               (2)
                             11/4/96          222            9.00               (2)
                             3/25/97        2,500            5.00               (4)
                             3/25/97          500            5.50               (4)
                             3/25/97          500            8.00               (4)
                             3/25/97          500            6.50               (4)
                             3/25/97          500            8.25               (4)
                            10/20/97          167           12.00               (2)
                            10/20/97          178           11.25               (2)
                            10/20/97          222            9.00               (2)
                            10/20/97          182           11.00               (2)
James F. Smith, Jr. ......   4/24/95          308         $  6.50               (2)
                             8/18/95          433            7.50               (2)
                             11/4/96          727            8.25               (2)
                             11/4/96          388           8.375               (2)
                             11/4/96          306            9.00               (2)
                              4/7/97        1,000            5.00               (4)
                            10/20/97          188           12.00               (2)
                            10/20/97          244           11.25               (2)
                            10/20/97          250            9.00               (2)
                            10/20/97          250           11.00               (2)
</TABLE>
 
                                       54
<PAGE>   59
 
<TABLE>
<CAPTION>
                                          NUMBER OF         PRICE          WHERE AND HOW
NAME                          DATE     SHARES PURCHASED   PER SHARE    TRANSACTION EFFECTED
- ----                        --------   ----------------   ---------   -----------------------
<S>                         <C>        <C>                <C>         <C>
H. Mitchell Watson,
  Jr. ....................   4/24/95          192         $  6.50               (2)
                             8/18/95          233            7.50               (2)
                             11/4/96          394            8.25               (2)
                             11/4/96          209           8.375               (2)
                             11/4/96          222            9.00               (2)
                             3/14/97          800            8.50     Nasdaq National Market
                             3/17/97        1,200            8.50     Nasdaq National Market
                            10/20/97          125           12.00               (2)
                            10/20/97          178           11.25               (2)
                            10/20/97          167            9.00               (2)
                            10/20/97          182           11.00               (2)
Kathryn Coleman Wood......  12/17/96        2,000         $ 0.001               (1)
</TABLE>
 
- ---------------
 
(1) Acquired pursuant to restricted stock awards granted pursuant to the terms
    of the Incentive Program with respect to key employees.
(2) Acquired as compensation paid to directors pursuant to the 1995 Plasti-Line,
    Inc. Equity Compensation Plan for Non-Employee Directors.
(3) Acquired through the exercise of stock options granted pursuant to the
    Incentive Program with respect to key employees.
(4) Acquired through the exercise of stock options granted pursuant to the
    Incentive Program with respect to non-employee directors.
 
                         TRANSACTION OF OTHER BUSINESS
 
     The Board of Directors of the Company knows of no other matters which may
be presented at the Special Meeting, but if other matters do properly come
before the meeting, it is intended that the persons named in the proxy will
vote, pursuant to their discretionary authority, according to their best
judgment in the interest of the Company.
 
                              INDEPENDENT AUDITORS
 
     The consolidated financial statements of the Company as of December 31,
1995 and December 29, 1996, and for years ended January 1, 1995, December 31,
1995 and December 29, 1996, included herein have been audited by Coopers &
Lybrand L.L.P., independent auditors, as indicated in their report with respect
thereto.
 
                             SHAREHOLDER PROPOSALS
 
     If the Merger is not consummated for any reason, proposals of shareholders
intended to be presented at the 1998 Annual Meeting of Shareholders must be
received by the Company at its principal executive offices on or prior to
            , 1998 to be eligible for inclusion in the Company's Proxy Statement
and form of proxy relating to that meeting. Shareholders should mail any
proposals by certified mail, return receipt requested.
 
                INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE
 
     The following documents filed with the Commission by the Company (File No.
0-15214) pursuant to the Exchange Act are incorporated by reference in this
Proxy Statement:
 
          1. The Company's Annual Report on Form 10-K for the fiscal year ended
     December 29, 1996; and
 
          2. The Company's Quarterly Reports on Form 10-Q for the quarters ended
     March 30, 1997, and June 29, 1997.
 
                                       55
<PAGE>   60
 
     All documents filed by the Company with the Commission pursuant to Sections
13(a), 13(c), 14 or 15(d) of the Exchange Act after the date of this Proxy
Statement and prior to the date of the Special Meeting shall be deemed to be
incorporated by reference into this Proxy Statement and to be a part hereof from
the date of filing of such documents. Any statement contained in a document
incorporated or deemed to be incorporated by reference herein shall be deemed to
be modified or superseded for purposes hereof to the extent that a statement
contained herein (or in any other subsequently filed document that is or is
deemed to be incorporated by reference herein) modifies or supersedes such
previous statement. Any statement so modified or superseded shall not be deemed
to constitute a part hereof except as so modified or superseded. All information
appearing in this Proxy Statement is qualified in its entirety by the
information and financial statements (including the notes thereto) appearing in
the documents incorporated by reference.
 
     THIS PROXY STATEMENT INCORPORATES DOCUMENTS BY REFERENCE THAT ARE NOT
PRESENTED HEREIN OR DELIVERED HEREWITH. SUCH DOCUMENTS (OTHER THAN CERTAIN
EXHIBITS TO SUCH DOCUMENTS, UNLESS SUCH EXHIBITS ARE SPECIFICALLY INCORPORATED
BY REFERENCE TO SUCH DOCUMENTS) ARE AVAILABLE, WITHOUT CHARGE, TO ANY PERSON,
INCLUDING ANY BENEFICIAL OWNER, TO WHOM THIS PROXY STATEMENT IS DELIVERED, ON
WRITTEN OR ORAL REQUEST, IN THE CASE OF DOCUMENTS RELATING TO THE COMPANY, FROM
PLASTI-LINE, INC., 623 E. EMORY ROAD, KNOXVILLE, TENNESSEE 37849, ATTENTION:
CORPORATE SECRETARY, TELEPHONE: (423) 938-1511. IN ORDER TO ENSURE DELIVERY OF
THE DOCUMENTS PRIOR TO THE SPECIAL MEETING, REQUESTS MUST BE RECEIVED BY
            , 1997.
 
                                          By order of the Board of Directors,
 
                                          MARK J. DEUSCHLE,
                                          Secretary
 
Knoxville, Tennessee
            , 1997
 
     PLEASE COMPLETE AND RETURN YOUR PROXY CARD PROMPTLY IN THE ENCLOSED
ENVELOPE. NO POSTAGE IS REQUIRED IF MAILED IN THE UNITED STATES.
 
                                       56
<PAGE>   61
 
                         INDEX TO FINANCIAL STATEMENTS
 
<TABLE>
<CAPTION>
                                                              PAGE
                                                              ----
<S>                                                           <C>
AUDITED FINANCIAL STATEMENTS
  Report of Independent Accountants.........................   F-2
  Consolidated Balance Sheets as of December 29, 1996 and
     December 31, 1995......................................   F-3
  Consolidated Statements of Operations for the fiscal years
     ended December 29, 1996,
     December 31, 1995 and January 1, 1995..................   F-4
  Consolidated Statements of Stockholders' Equity for the
     fiscal years ended December 29, 1996, December 31, 1995
     and January 1, 1995....................................   F-5
  Consolidated Statements of Cash Flows for the fiscal years
     ended December 29, 1996, December 31, 1995 and January
     1, 1995................................................   F-6
  Notes to Consolidated Financial Statements................   F-7
UNAUDITED FINANCIAL STATEMENTS
  Condensed Consolidated Balance Sheets as of September 28,
     1997 and December 29, 1996.............................  F-16
  Condensed Consolidated Statements of Operations for the
     three months ended
     September 28, 1997 and September 29, 1996 and for the
     nine months ended September 28, 1997 and September 29,
     1996...................................................  F-17
  Condensed Consolidated Statements of Cash Flows for the
     nine months ended
     September 28, 1997 and September 29, 1996..............  F-18
  Notes to Condensed Consolidated Financial Statements......  F-19
</TABLE>
 
                                       F-1
<PAGE>   62
 
                       REPORT OF INDEPENDENT ACCOUNTANTS
 
To the Stockholders and Board of Directors of Plasti-Line, Inc.
 
     We have audited the accompanying consolidated balance sheets of
Plasti-Line, Inc. and Subsidiaries as of December 29, 1996 and December 31,
1995, and the related consolidated statements of operations, stockholders'
equity, and cash flows for each of the three years in the period ended December
29, 1996. These financial statements are the responsibility of the Company's
management. Our responsibility is to express an opinion on these financial
statements based on our audits.
 
     We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.
 
     In our opinion, the financial statements referred to above present fairly,
in all material respects, the consolidated financial position of Plasti-Line,
Inc. and Subsidiaries as of December 29, 1996 and December 31, 1995 and the
consolidated results of their operations and their cash flows for each of the
three years in the period ended December 29, 1996 in conformity with generally
accepted accounting principles.
 
                                          COOPERS & LYBRAND L.L.P.
 
Knoxville, Tennessee
February 18, 1997
 
                                       F-2
<PAGE>   63
 
                               PLASTI-LINE, INC.
 
                          CONSOLIDATED BALANCE SHEETS
 
<TABLE>
<CAPTION>
                                                              DECEMBER 29,   DECEMBER 31,
                                                                  1996           1995
                                                              ------------   ------------
                                                                 (IN THOUSANDS, EXCEPT
                                                                      PAR VALUES)
<S>                                                           <C>            <C>
                                         ASSETS
Current assets
  Cash......................................................    $    10        $    10
  Accounts receivable, net..................................     22,870         27,050
  Inventories...............................................     27,331         31,564
  Prepaid expenses..........................................        754          1,080
  Deferred income taxes.....................................      1,337          1,876
                                                                -------        -------
          Total current assets..............................     52,302         61,580
  Property and equipment, net...............................     13,260         13,854
  Goodwill..................................................      1,403          1,508
  Other assets..............................................        279            208
                                                                -------        -------
          Total assets......................................    $67,244        $77,150
                                                                =======        =======
                          LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities
  Current portion of long-term debt.........................    $   745        $ 1,723
  Accounts payable..........................................      8,096         14,660
  Accrued liabilities.......................................      6,116          5,704
  Income taxes currently payable............................         83            708
  Customer deposits and deferred revenue....................     11,509          5,673
                                                                -------        -------
          Total current liabilities.........................     26,549         28,468
  Long-term debt............................................     12,220         23,575
  Deferred income taxes.....................................      1,196          1,123
  Deferred liabilities......................................         77             93
  Commitments and contingencies (Notes 7 and 12)
Stockholders' equity
  Preferred stock -- $.001 par value, 5,000,000 shares
     authorized, none issued and outstanding................         --             --
  Common stock -- $.001 par value, 20,000,000 shares
     authorized, issued and outstanding:
     1996: 3,803,414; 1995: 3,779,157.......................          4              4
  Additional paid-in-capital................................      2,859          2,729
  Notes receivable, common stock............................       (136)          (169)
  Retained earnings.........................................     24,475         21,327
                                                                -------        -------
          Total stockholders' equity........................     27,202         23,891
                                                                -------        -------
          Total liabilities and stockholders' equity........    $67,244        $77,150
                                                                =======        =======
</TABLE>
 
  THE ACCOMPANYING NOTES ARE AN INTEGRAL PART OF THESE CONSOLIDATED FINANCIAL
                                  STATEMENTS.
 
                                       F-3
<PAGE>   64
 
                               PLASTI-LINE, INC.
 
                     CONSOLIDATED STATEMENTS OF OPERATIONS
 
<TABLE>
<CAPTION>
                                                                         FISCAL YEARS ENDED
                                                              ----------------------------------------
                                                              DECEMBER 29,   DECEMBER 31,   JANUARY 1,
                                                                  1996           1995          1995
                                                              ------------   ------------   ----------
                                                                       (IN THOUSANDS, EXCEPT
                                                                          PER SHARE DATA)
<S>                                                           <C>            <C>            <C>
Revenue
  Net sales.................................................    $130,876       $103,247      $77,309
  Other income..............................................         303            571          853
                                                                --------       --------      -------
          Total revenue.....................................     131,179        103,818       78,162
Cost and expenses
  Cost of sales.............................................     107,956         85,114       63,060
  Selling, general and administrative.......................      16,701         14,979       13,349
  Interest expense, net.....................................       1,593          1,040          712
  Goodwill write-off........................................          --             --        3,986
  Provision for restructuring costs.........................          --             --        2,416
  Provision for pension curtailment.........................          --            483           --
                                                                --------       --------      -------
          Total cost and expenses...........................     126,250        101,616       83,523
                                                                --------       --------      -------
  Income (loss) before benefit (provision) for income
     taxes..................................................       4,929          2,202       (5,361)
  Benefit (provision) for income taxes......................      (1,781)          (805)         524
                                                                --------       --------      -------
          Net income (loss).................................    $  3,148       $  1,397      $(4,837)
                                                                ========       ========      =======
Net income (loss) per share.................................    $    .83       $    .38      $ (1.31)
                                                                ========       ========      =======
</TABLE>
 
  THE ACCOMPANYING NOTES ARE AN INTEGRAL PART OF THESE CONSOLIDATED FINANCIAL
                                  STATEMENTS.
 
                                       F-4
<PAGE>   65
 
                               PLASTI-LINE, INC.
 
                CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY
 
<TABLE>
<CAPTION>
                                                                         FISCAL YEARS ENDED
                                                              ----------------------------------------
                                                              DECEMBER 29,   DECEMBER 31,   JANUARY 1,
                                                                  1996           1995          1995
                                                              ------------   ------------   ----------
                                                                           (IN THOUSANDS)
<S>                                                           <C>            <C>            <C>
COMMON STOCK
  Balance at beginning of year..............................    $     4        $     4       $     4
  Sales of common stock to employees and directors..........         --             --            --
                                                                -------        -------       -------
          Balance at end of year............................    $     4        $     4       $     4
                                                                =======        =======       =======
ADDITIONAL PAID-IN-CAPITAL
  Balance at beginning of year..............................    $ 2,729        $ 2,571       $ 2,484
  Sale of common stock to employees and directors...........        130            158            87
     1996: 6,000 shares
     1995: 30,000 shares
     1994: 11,000 shares
                                                                -------        -------       -------
          Balance at end of year............................    $ 2,859        $ 2,729       $ 2,571
                                                                =======        =======       =======
Notes receivable, common stock
  Balance at beginning of year..............................    $  (169)       $  (152)      $  (174)
  Issuance of notes receivable, common stock................         --            (99)          (28)
  Payments of notes receivable, common stock................         33             82            50
                                                                -------        -------       -------
          Balance at end of year............................    $  (136)       $  (169)      $  (152)
                                                                =======        =======       =======
Retained earnings
  Balance at beginning of year..............................    $21,327        $19,930       $24,767
  Net income (loss).........................................      3,148          1,397        (4,837)
                                                                -------        -------       -------
          Balance at end of year............................    $24,475        $21,327       $19,930
                                                                =======        =======       =======
</TABLE>
 
  THE ACCOMPANYING NOTES ARE AN INTEGRAL PART OF THESE CONSOLIDATED FINANCIAL
                                  STATEMENTS.
 
                                       F-5
<PAGE>   66
 
                               PLASTI-LINE, INC.
 
                     CONSOLIDATED STATEMENTS OF CASH FLOWS
 
<TABLE>
<CAPTION>
                                                                         FISCAL YEARS ENDED
                                                              ----------------------------------------
                                                              DECEMBER 29,   DECEMBER 31,   JANUARY 1,
                                                                  1996           1995          1995
                                                              ------------   ------------   ----------
                                                                           (IN THOUSANDS)
<S>                                                           <C>            <C>            <C>
Cash flows from operating activities:
  Net income (loss).........................................    $  3,148       $  1,397       $(4,837)
Adjustments to reconcile net income (loss) to net cash
  provided by (used in) operating activities
  Depreciation and amortization.............................       2,262          1,710         1,875
  Loss on disposal of fixed assets..........................          --             82           138
  Provision for losses on accounts receivable...............         332            206           121
  Deferred tax provision (benefit)..........................         612            129          (694)
  Goodwill write-off........................................          --             --         3,986
  Provision for restructuring costs.........................          --             --         2,416
  Provision for pension curtailment.........................          --            483            --
Changes in assets and liabilities, net of acquisition:
  Receivables...............................................       3,848        (10,058)       (2,497)
  Inventories...............................................       4,233         (9,959)       (2,637)
  Prepaid expenses and other assets.........................         206            161          (756)
  Accounts payable..........................................      (6,564)         7,579         1,696
  Accrued liabilities.......................................         412          1,202          (519)
  Income taxes payable......................................        (625)           754          (473)
  Deferred liabilities......................................       5,820            313          (838)
                                                                --------       --------       -------
Net cash provided by (used in) operating activities.........      13,684         (6,001)       (3,019)
                                                                --------       --------       -------
Cash flows from investing activities:
  Proceeds from sales of fixed assets.......................          --             23             1
  Proceeds from sales of investments........................          --            593           400
  Investment in marketable securities.......................          --             --          (499)
  Capital expenditures......................................      (1,514)        (2,755)       (2,460)
  Purchase of Plasti-Line Columbia, Inc. assets.............          --         (4,550)           --
                                                                --------       --------       -------
Net cash used by investing activities.......................      (1,514)        (6,689)       (2,558)
                                                                --------       --------       -------
Cash flows from financing activities:
  Net borrowings (payments) under line of credit............     (11,586)        13,295         6,213
  Repayments of long-term debt..............................        (747)          (746)         (745)
  Sale of common stock......................................         130             59            59
  Payments of notes receivable, common stock................          33             82            50
                                                                --------       --------       -------
Net cash provided by (used in) financing activities.........     (12,170)        12,690         5,577
                                                                --------       --------       -------
Net increase (decrease) in cash.............................          --             --            --
Cash, beginning of year.....................................          10             10            10
                                                                --------       --------       -------
Cash, end of year...........................................    $     10       $     10       $    10
                                                                ========       ========       =======
Supplemental disclosures of cash flow information:
  Interest paid.............................................    $  1,639       $    937       $   799
                                                                --------       --------       -------
  Income taxes paid.........................................    $  1,894       $     53       $   786
                                                                ========       ========       =======
Non-cash transactions:
  Amortization of compensation from restricted stock........    $     54       $      1       $    35
  Issuance of notes receivable -- common stock..............          --            (99)          (28)
                                                                --------       --------       -------
  Acquisition liabilities assumed...........................    $     --       $  1,630       $    --
                                                                ========       ========       =======
</TABLE>
 
  THE ACCOMPANYING NOTES ARE AN INTEGRAL PART OF THESE CONSOLIDATED FINANCIAL
                                  STATEMENTS.
 
                                       F-6
<PAGE>   67
 
                               PLASTI-LINE, INC.
 
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
 
1.  DESCRIPTION OF BUSINESS
 
     Plasti-Line, Inc. (the "Company") is a publicly held company whose
principal business is designing, marketing, producing, and installing interior
and exterior brand identity and point-of-purchase marketing products and systems
for retailers and manufacturers.
 
2.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
 
Principles of Consolidation
 
     The consolidated financial statements include the accounts of the Company
and its wholly owned subsidiaries, American Sign & Marketing Services, Inc.
("American Sign") and Plasti-Line Columbia, Inc. ("Columbia"), formerly known as
Carter-Miot, Inc. All significant intercompany accounts and transactions have
been eliminated.
 
Fiscal Year
 
     The Company's fiscal year consists of four quarters of thirteen weeks
ending on the last Sunday of the quarter. Each quarter's first two months
consist of four weeks with the last month of the quarter consisting of five
weeks.
 
Inventories
 
     Inventories are stated at lower of cost or market. Cost is determined by
the last-in, first-out ("LIFO") method.
 
Property and Equipment
 
     Property and equipment are stated at cost, less accumulated depreciation.
The provision for depreciation has been calculated using the straight-line
method. The following represent the useful lives over which the assets are
depreciated:
 
<TABLE>
<S>                                                           <C>
Buildings and improvements..................................  15 - 40 years
Machinery and equipment.....................................  3 - 7 years
</TABLE>
 
     Major renewals and improvements are capitalized, while replacements,
maintenance, and repairs which do not improve or extend the life of the
respective assets are expensed currently. When depreciable assets are sold or
retired, the cost and related accumulated depreciation are removed from the
accounts, and any gain or loss is included in the earnings for the period.
 
Income Taxes
 
     Income taxes are computed in accordance with Statement Financial Accounting
Standard ("SFAS") No. 109 "Accounting for Income Taxes." The statement applies
an asset and liability approach that requires the recognition of deferred tax
assets and liabilities using enacted rates in effect for the year in which the
differences are expected to reverse.
 
Revenue Recognition
 
     The Company recognizes revenue and cost upon completion of sign
installation. If the Company is not installing the signage, revenue is
recognized upon shipment.
 
                                       F-7
<PAGE>   68
 
                               PLASTI-LINE, INC.
 
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)
 
Per Share Data
 
     Net income (loss) per common share is computed by dividing net income
(loss) by the weighted average number of common shares and dilutive common
equivalent shares outstanding during each period. For purposes of computing
common stock equivalent shares outstanding, shares relating to options have been
calculated using the treasury stock method for the portion of each period for
which the options were outstanding and using the fair value of the Company's
common stock for each of the respective periods. The weighted average number of
common shares and dilutive common equivalent shares outstanding were 3,812,000,
3,714,000 and 3,695,000 for December 29, 1996, December 31, 1995 and January 1,
1995, respectively.
 
Preferred Stock
 
     The Company's authorized preferred stock may be issued from time to time in
series having such designated preferences and rights, qualifications and
limitations as the Board of Directors may determine.
 
Estimates
 
     The preparation of financial statements in conformity with generally
accepted accounting principles requires management to make estimates and
assumptions that affect the reported amounts of assets and liabilities and
disclosure of contingent assets and liabilities at the date of the financial
statements and the reported amounts of revenues and expenses during the
reporting period. Actual results could differ from those estimates.
 
     Unless indicated otherwise, the book value of the Company's financial
instruments approximates fair value.
 
3.  ACQUISITION
 
     On November 2, 1995, the Company purchased, through Columbia, certain
operating assets of a corporation located in Columbia, South Carolina. The total
purchase price was approximately $4.55 million in cash, including estimated
professional fees and other acquisition-related costs. In addition, the Company
has paid certain obligations totaling approximately $1.63 million This
transaction has been accounted for using the purchase method of accounting, and
accordingly, the purchase price has been allocated to the separately
identifiable assets of Columbia, principally accounts receivable, inventory and
machinery and equipment. The consideration paid exceeded the underlying fair
values of the separately identifiable assets of Columbia by approximately $1.521
million. This amount has been reflected in the accompanying balance sheet as
goodwill and is being amortized using the straight-line method over 15 years.
 
     Pro-forma unaudited results of operations for 1995 and 1994 assuming that
Columbia had been acquired at the beginning of the respective periods are as
follows:
 
<TABLE>
<CAPTION>
                                                                 1995        1994
                                                              ----------   ---------
                                                              (IN THOUSANDS, EXCEPT
                                                                 PER SHARE DATA)
<S>                                                           <C>          <C>
Revenues....................................................    $117,225     $97,616
                                                                ========     =======
Net income (loss)...........................................    $  1,427     $(4,009)
                                                                ========     =======
Net income (loss) per share.................................    $    .39     $ (1.08)
                                                                ========     =======
</TABLE>
 
     The pro-forma financial information is presented for informational purposes
only and is not necessarily indicative of the operating results that would have
occurred had the acquisition been consummated as of the above dates, nor are
they necessarily indicative of future operating results.
 
                                       F-8
<PAGE>   69
 
                               PLASTI-LINE, INC.
 
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)
 
4.  GOODWILL
 
     Goodwill, as of December 29, 1996, is composed of $1.403 million relating
to the 1995 purchase of Columbia, net of accumulated amortization of $118,000.
 
     Prior to 1995, goodwill represented the excess of acquisition costs over
fair market value of net assets acquired in the purchase of American Sign in
1986. In 1994, the Company determined that projected results would not support
the future amortization of American Sign's remaining goodwill balance of $4
million. Accordingly, the Company wrote off the unamortized balance of goodwill
in the fourth quarter of 1994.
 
5.  PROVISION FOR RESTRUCTURING COSTS
 
     The 1994 operating results include a pre-tax charge for restructuring of
$2.4 million. This charge primarily consisted of a $1.7 million charge for
inventory and related costs associated with a fast food restaurant drive-through
order verification product ("Horizon") at the Company's American Sign
subsidiary. In addition to the Horizon provision, the restructuring charge
included $367,000 for a loss on abandonment of certain equipment in Knoxville,
$167,000 for severance and outplacement costs related to the business re-
engineering project, and $162,000 for costs relating to disposal of the
Centerville facility (Note 12).
 
6.  SUPPLEMENTAL CONSOLIDATED FINANCIAL STATEMENT DATA
 
<TABLE>
<CAPTION>
                                                              DECEMBER 29,   DECEMBER 31,
                                                                  1996           1995
                                                              ------------   ------------
                                                                    (IN THOUSANDS)
<S>                                                           <C>            <C>
ACCOUNTS RECEIVABLE, NET CONSISTS OF:
  Accounts receivable.......................................    $ 23,144       $ 27,769
  Less: allowances for doubtful accounts....................        (274)          (719)
                                                                --------       --------
  Total accounts receivable, net............................    $ 22,870       $ 27,050
                                                                ========       ========
INVENTORIES CONSIST OF:
  Raw materials.............................................    $  6,314       $  7,330
  Work-in-process...........................................       4,397          4,289
  Finished goods............................................      20,006         22,008
                                                                --------       --------
          Total inventory (FIFO)............................      30,717         33,627
LIFO reserve................................................      (3,386)        (2,063)
                                                                --------       --------
          Total inventory (LIFO)............................    $ 27,331       $ 31,564
                                                                ========       ========
</TABLE>
 
<TABLE>
<CAPTION>
 
<S>                                                           <C>            <C>
PROPERTY AND EQUIPMENT CONSISTS OF:
  Land......................................................    $  1,177       $  1,177
  Buildings and improvements................................      12,690         12,492
  Machinery and equipment...................................      18,448         17,138
                                                                --------       --------
          Total property and equipment, gross...............      32,315         30,807
Less: accumulated depreciation..............................     (19,055)       (16,953)
                                                                --------       --------
          Total property and equipment, net ................    $ 13,260       $ 13,854
                                                                ========       ========
</TABLE>
 
                                       F-9
<PAGE>   70
 
                               PLASTI-LINE, INC.
 
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)
 
7.  LONG-TERM DEBT
 
     Long-term debt consists of:
 
<TABLE>
<CAPTION>
                                                              DECEMBER 29,   DECEMBER 31,
                                                                  1996           1995
                                                              ------------   ------------
                                                                    (IN THOUSANDS)
<S>                                                           <C>            <C>
KNOX COUNTY INDUSTRIAL REVENUE BONDS:
$2.15 million bearing interest at a variable rate (4.15% at
December 29, 1996 and 5.05% at December 31, 1995) and the
balance at a fixed rate of 7.65%. Interest is payable
quarterly and $680 thousand of principal payable annually
with $2.63 million payable on November 1, 1999,
collateralized by Knoxville, Tennessee real and fixed
assets......................................................    $ 3,990        $ 4,670
REVOLVING CREDIT FACILITY:
Up to the amount of $19 million expiring on June 30, 1998.
The line bears interest at a variable rate (8.413% at
December 29, 1996 and 7.935% at December 31, 1995),
collateralized by accounts receivable and inventory.........      8,391         16,000
TERM NOTE:
Up to the amount of $5 million. The line bears interest at a
variable rate (7.935% at December 31, 1995), collateralized
by accounts receivable and inventory. Expired February 29,
1996........................................................         --          3,978
INDUSTRIAL REVENUE BONDS OF AMERICAN SIGN:
Interest payable quarterly, at a variable rate (7.4% at
December 29, 1996 and 7.9% at December 31, 1995). Principal
of $16.25 thousand payable quarterly through December 1,
2005, collateralized by Florence, Kentucky real property....        584            650
Less current maturities.....................................       (745)        (1,723)
                                                                -------        -------
Total long-term debt........................................    $12,220        $23,575
                                                                =======        =======
</TABLE>
 
     The Revolving Credit Facility contains various covenants including
restricting other borrowings, the payment of dividends, the sales of certain
assets and the Company's ability to acquire other businesses without written
consent. The covenants also require the Company to maintain liability to net
worth, interest coverage and cash flow ratios, as well as a minimum net worth.
 
     Maturities of long-term debt in each of the next five years are as follows
(in thousands):
 
<TABLE>
<S>                                                           <C>
1997........................................................  $   745
1998........................................................    9,136
1999........................................................    2,695
2000........................................................       65
2001........................................................       65
Thereafter..................................................      259
                                                              -------
                                                              $12,965
                                                              =======
</TABLE>
 
                                      F-10
<PAGE>   71
 
                               PLASTI-LINE, INC.
 
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)
 
     The following is a schedule of future minimum rental payments for certain
manufacturing and data processing equipment which are required under operating
leases that have initial or remaining noncancelable lease terms in excess of one
year (in thousands of dollars):
 
<TABLE>
<S>                                                           <C>
1997........................................................  $  371
1998........................................................     371
1999........................................................     213
2000........................................................      73
2001........................................................       6
                                                              ------
                                                              $1,034
                                                              ======
</TABLE>
 
     Operating lease rental expense was $1.088 million, $828,000 and $658,000
for 1996, 1995 and 1994, respectively.
 
8.  INCOME TAXES
 
     Components of income tax provisions (benefit) are:
 
<TABLE>
<CAPTION>
                                                    DECEMBER 29,   DECEMBER 31,   JANUARY 1,
                                                        1996           1995          1995
                                                    ------------   ------------   ----------
                                                                 (IN THOUSANDS)
<S>                                                 <C>            <C>            <C>
CURRENT TAX PROVISIONS:
  Federal.........................................     $1,011         $  608        $ 136
  State...........................................        158             68           34
                                                       ------         ------        -----
                                                        1,169            676          170
DEFERRED INCOME TAXES RELATED TO:
  Depreciation....................................         73            161          (54)
  Recognition of bad debts........................         (3)           (48)         (34)
  Horizon write-off...............................        270            369         (640)
  Financial reserves..............................        212            (86)        (129)
  Maintenance revenue recognition.................        (12)            (1)          31
  Pension liability...............................         28           (238)          --
  Other items.....................................         44            (28)         132
                                                       ------         ------        -----
          Total...................................     $1,781         $  805        $(524)
                                                       ======         ======        =====
</TABLE>
 
                                      F-11
<PAGE>   72
 
                               PLASTI-LINE, INC.
 
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)
 
     The significant components of the deferred tax assets and (liabilities)
are:
 
<TABLE>
<CAPTION>
                                                              DECEMBER 29,   DECEMBER 31,
                                                                  1996           1995
                                                              ------------   ------------
                                                                    (IN THOUSANDS)
<S>                                                           <C>            <C>
CURRENT:
  Inventory valuation.......................................    $   389        $   479
  Workers' compensation and other financial reserves........        149            232
  Vacation reserve..........................................        196            238
  Deferred sales............................................         94            126
  Plant close reserve.......................................         64             64
  Environmental reserve.....................................         --             36
  Horizon write-off.........................................         --            271
  Other financial reserves..................................        463            420
  Pension asset (liability).................................        (18)            10
                                                                -------        -------
          Total current.....................................    $ 1,337        $ 1,876
                                                                =======        =======
LONG-TERM:
Property and equipment......................................    $(1,196)       $(1,123)
                                                                =======        =======
</TABLE>
 
     The differences between the U.S. federal statutory tax rate and the
Company's effective rate are:
 
<TABLE>
<CAPTION>
                                                      DECEMBER 29,   DECEMBER 31,   JANUARY 1,
                                                          1996           1995          1995
                                                      ------------   ------------   ----------
                                                                   (IN THOUSANDS)
<S>                                                   <C>            <C>            <C>
Marginal federal tax rate...........................      34.0%          34.0%        (34.0)%
State income taxes net of federal...................       3.4            2.7           (.6)
Non-deductible expenses of acquired companies.......        --             --          26.7
Other...............................................      (1.3)           (.1)         (1.9)
                                                          ----           ----         -----
Effective rate......................................      36.1%          36.6%         (9.8)%
                                                          ====           ====         =====
</TABLE>
 
9.  STOCK OPTION PLANS
 
     The Company has a Stock Incentive Program consisting of a Key Employee Plan
and a Director Plan under which options to purchase up to 550,000 shares of
common stock may be granted. Under the terms of the Key Employee Plan, the
Company may grant options to certain employees of the Company. The option price
is equal to the published bid price of the stock on the date of the grant. The
options become exercisable ratably over four years beginning one year after the
date of the grant and expire in five to ten years. Also included in the Key
Employee Plan are shares awarded to certain key managers. These shares are
restricted for ten years from the date of the grant unless earned earlier. The
shares can be earned in years three to ten if certain earnings per share
measures are met. In addition, 15,000 restricted shares of stock were purchased
by certain key managers in 1995. These shares, purchased at $6.60 per share,
vest two years from the date of purchase. The Company has accepted notes from
these individuals in payment for this stock with interest paid monthly and
principal paid annually for ten years. The notes receivable for these shares are
shown as a reduction of Stockholders' Equity. Compensation expense of $54,000,
$1,000 and $35,000 was recognized for restricted shares awarded and purchased in
1996, 1995 and 1994 respectively.
 
     Under the Director Plan, the Company has granted non-qualified options to
purchase shares to members of its Board of Directors. These options are priced
from $5.00 to $11.00 per share, vest as soon as the director has completed two
years of service, and expire ten years from the date of grant.
 
                                      F-12
<PAGE>   73
 
                               PLASTI-LINE, INC.
 
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)
 
     Activity and price information regarding the Stock Incentive Program during
the last three fiscal years is as follows:
 
<TABLE>
<CAPTION>
                                                              SHARES    PRICE PER SHARE
                                                              -------   ---------------
<S>                                                           <C>       <C>
Outstanding as of January 2, 1994...........................  160,300    $4.50 - 12.00
  Granted...................................................   39,000     5.25 -  8.00
  Exercised.................................................   (4,900)    4.50 -  5.00
  Canceled..................................................  (16,350)    4.50 - 12.00
                                                              -------    -------------
Outstanding as of January 1, 1995...........................  178,050     4.75 - 12.00
  Granted...................................................  107,500     6.50 -  8.38
  Exercised.................................................  (11,250)    5.00 -  5.75
  Canceled..................................................  (57,300)    5.00 - 12.00
                                                              -------    -------------
Outstanding as of December 31, 1995.........................  217,000     4.75 - 14.50
  Granted...................................................   52,000     8.25 - 12.00
  Exercised.................................................   (6,000)    5.00 -  8.00
  Canceled..................................................  (25,500)    5.25 - 14.50
                                                              -------    -------------
Outstanding as of December 29, 1996.........................  237,500    $4.75 - 14.50
                                                              =======    =============
</TABLE>
 
     In addition, on January 1, 1995, the Company implemented the 1995 Equity
Compensation Plan for Non-Employee Directors. Under this plan, 150,000 shares of
common stock are available for issue. In 1996, directors of the Company earned
awards of 5,621 shares of common stock which represented 50% of the value of
their director fees for the year.
 
10.  STATEMENT 123, "ACCOUNTING FOR STOCK-BASED COMPENSATION"
 
     Plasti-Line, Inc. has elected to continue following Accounting Principles
Board Opinion No. 25, "Accounting for Stock Issued to Employees (APB 25) and
related Interpretations in accounting for its 1991 Stock Incentive Program (Key
Employees and Directors) rather than the alternative fair value accounting
provided for under SFAS No. 123, "Accounting for Stock-Based Compensation."
Under APB 25, because the exercise price of the Company's stock options equals
the market price of the underlying stock on the date of the grant, no
compensation expense is recognized in the accompanying financial statements.
Pro-forma information regarding net income and earnings per share is required by
Statement 123, and has been determined as if the Company had accounted for its
stock options under the fair value method of that Statement. The Company has
determined that the difference between historical results and such pro-forma
information is inconsequential.
 
11.  EMPLOYEE BENEFIT PLANS
 
     The Company maintains a profit sharing plan for salaried employees. The
Company is required to contribute at least three percent of current period net
income. Total contributions were $100,000 in 1996, $45,000 in 1995 and $0 in
1994.
 
     Additionally, the Company maintains a savings plan available to all
salaried and certain non-union employees. Each participant may elect to defer up
to 12% of their annual compensation. The Company makes an annual contribution
equal to one quarter of the participants' contributions up to a maximum Company
contribution equal to 6% of the participant's compensation. The total
contributions were $100,000 in 1996, $75,000 in 1995 and $79,000 in 1994.
 
     The Company also maintains a savings plan available to union employees at
the Florence location. Each participant may elect to defer up to ten percent of
their annual compensation. The Company makes quarterly contributions equal to
one half of the participant's contributions up to a maximum Company contribution
 
                                      F-13
<PAGE>   74
 
                               PLASTI-LINE, INC.
 
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)
 
equal to 6% of the participant's compensation. The total contributions were
$16,000 in 1996, $15,000 in 1995 and $14,000 in 1994.
 
     Additionally, the Company has a non-contributory defined benefit pension
plan that covers substantially all hourly employees at the Knoxville location.
Benefits are based on a fixed amount for each year of service.
 
     In December of 1995, the Board of Directors approved an amendment to the
pension plan which resulted in the freezing of all future benefits under the
plan as of December 31, 1995. As a result, the Company recognized a curtailment
loss of $483,000 which included $467,000 of unrecognized prior service cost and
a $16,000 unrecognized transitional liability.
 
     The weighted average discount rate used in determining the actuarial
present value of the projected benefit obligation was 7.5% as of December 29,
1996 and 7.0% at December 31, 1995. The expected long-term rate of return on
assets was 7.5% at December 29, 1996 and 7.0% at December 31, 1995. Net pension
cost included the following components:
 
<TABLE>
<CAPTION>
                                                      DECEMBER 29,   DECEMBER 31,   JANUARY 1,
                                                          1996           1995          1995
                                                      ------------   ------------   ----------
                                                                   (IN THOUSANDS)
<S>                                                   <C>            <C>            <C>
Service cost........................................     $  --         $    87        $  91
Interest cost.......................................       274             262          251
Actual return on plan assets........................      (604)         (1,042)           3
Net amortization and deferral.......................       257             837         (189)
                                                         -----         -------        -----
          Net pension cost..........................     $ (73)        $   144        $ 156
                                                         =====         =======        =====
</TABLE>
 
     The following table sets forth the pension plan's funded status and amount
recognized in the Company's balance sheet.
 
<TABLE>
<CAPTION>
                                                              DECEMBER 29,   DECEMBER 31,
                                                                  1996           1995
                                                              ------------   ------------
                                                                    (IN THOUSANDS)
<S>                                                           <C>            <C>
Actuarial present value of benefit obligations:
  Vested....................................................    $ 3,745         $3,792
  Non-vested................................................        158            221
                                                                -------         ------
Accumulated and projected...................................      3,903          4,013
Plan assets at fair value, primarily listed stocks and
  bonds.....................................................      5,029          4,593
                                                                -------         ------
Plan assets above accumulated benefit obligation............      1,126            580
Unrecognized net gain from past experience different from
  that assumed and effects of changes in assumptions........     (1,079)          (607)
                                                                -------         ------
          Total pension asset (liability)...................    $    47         $  (27)
                                                                =======         ======
</TABLE>
 
     On January 1, 1996, the Company provided hourly workers at the Knoxville
location with a defined contribution plan, the Knoxville Union 401(k) Plan.
Under this plan the Company contributes 10 cents an hour for each hour worked up
to a maximum of 2,080 hours per year. The Company contributed $90,000 to this
plan in 1996.
 
12.  CONTINGENCIES AND OTHER LIABILITIES
 
     The Company has become subject to various lawsuits, claims and other legal
matters in the course of conducting business. The Company, based in part upon
opinions of counsel, believes the outcome of such lawsuits, claims and other
legal matters will not have a material impact on the Company's future
consolidated financial position, results of operations and cash flows.
 
                                      F-14
<PAGE>   75
 
                               PLASTI-LINE, INC.
 
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)
 
     The Company is contingently liable for a $700,000 letter of credit issued
pursuant to certain debt obligations. The Company also has irrevocable letters
of credit in the amount of $1.566 million pursuant to the Company's
self-insurance with regard to workmens' compensation. There are no outstanding
balances on these letters of credit.
 
     Sales to one automotive customer were 22%, 19% and 16% of the Company's
sales in 1996, 1995 and 1994, respectively. Sales to a fast food customer were
11% of sales in 1996. Sales to a bank customer were 11% of sales in 1995.
 
     Financial instruments which potentially subject the Company to
concentrations of credit risk consist principally of trade receivables.
Concentrations of credit risk with respect to trade receivables are limited due
to the large number of customers comprising the Company's base and their
dispersion across a number of different industries, principally automotive,
petroleum, banking and fast foods.
 
     At December 31, 1995, a long-term contract with a customer that accounted
for 11% of the Company's 1996 sales expired. The Company has since been awarded
a new long-term contract with this customer which extends through January 1,
2004.
 
     In order to alleviate excess manufacturing capacity, the Company closed its
Centerville, Tennessee, manufacturing facility in 1992. The December 29, 1996
and December 31, 1995, balance sheets include an accrual of $392,000 and
$405,000, respectively, which reflects the remaining disposal costs of the
Centerville facility.
 
                                      F-15
<PAGE>   76
 
                               PLASTI-LINE, INC.
 
                     CONDENSED CONSOLIDATED BALANCE SHEETS
 
<TABLE>
<CAPTION>
                                                              SEPTEMBER 28,   DECEMBER 29,
                                                                  1997            1996
                                                              -------------   ------------
                                                               (UNAUDITED)     (AUDITED)
                                                                 (IN THOUSANDS, EXCEPT
                                                                      PAR VALUES)
<S>                                                           <C>             <C>
                                          ASSETS
Current assets
  Cash......................................................     $ 4,325        $    10
  Accounts receivable, net..................................      18,185         22,870
  Inventories...............................................      25,788         27,331
  Prepaid expenses..........................................         966            754
  Deferred income taxes.....................................       1,337          1,337
                                                                 -------        -------
          Total current assets..............................      50,601         52,302
  Property and equipment, net...............................      14,489         13,260
  Goodwill..................................................       1,327          1,403
  Funds held by trustee.....................................       3,724             --
  Other assets..............................................         435            279
                                                                 -------        -------
          Total assets......................................     $70,576        $67,244
                                                                 =======        =======
                           LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities
  Current portion of long-term debt.........................     $   745        $   745
  Accounts payable..........................................       7,721          8,096
  Accrued liabilities.......................................       6,950          6,116
  Income taxes currently payable............................         600             83
  Customer deposits and deferred revenue....................      16,187         11,509
                                                                 -------        -------
          Total current liabilities.........................      32,203         26,549
  Long-term debt, excluding current portion.................       8,791         12,220
  Deferred income taxes.....................................       1,196          1,196
  Deferred liabilities......................................         208             77
  Commitments and contingencies (Notes 7 and 12)
Stockholders' equity
  Preferred stock -- $.001 par value, 5,000,000 shares
     authorized, none issued and outstanding................          --             --
  Common stock -- $.001 par value, 20,000,000 shares
     authorized, issued and outstanding: 1996: 3,803,414;
     1995: 3,779,157........................................           4              4
  Additional paid-in-capital................................       2,922          2,859
  Notes receivable, common stock............................        (124)          (136)
  Retained earnings.........................................      25,376         24,475
                                                                 -------        -------
          Total stockholders' equity........................      28,178         27,202
                                                                 -------        -------
          Total liabilities and stockholders' equity........     $70,576        $67,244
                                                                 =======        =======
</TABLE>
 
  THE ACCOMPANYING NOTES ARE AN INTEGRAL PART OF THESE CONDENSED CONSOLIDATED
                             FINANCIAL STATEMENTS.
 
                                      F-16
<PAGE>   77
 
                               PLASTI-LINE, INC.
 
                CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
                                  (UNAUDITED)
 
<TABLE>
<CAPTION>
                                                    THREE MONTHS ENDED               NINE MONTHS ENDED
                                               -----------------------------   -----------------------------
                                               SEPTEMBER 28,   SEPTEMBER 29,   SEPTEMBER 28,   SEPTEMBER 29,
                                                   1997            1996            1997            1996
                                               -------------   -------------   -------------   -------------
                                                           (IN THOUSANDS, EXCEPT PER SHARE DATA)
<S>                                            <C>             <C>             <C>             <C>
Revenue
  Net sales..................................     $32,363         $33,960         $94,361         $96,412
  Cost of sales..............................      26,254          27,797          77,212          79,929
                                                  -------         -------         -------         -------
          Gross profit.......................       6,009           6,163          17,149          16,483
                                                  -------         -------         -------         -------
Selling, general and administrative..........       3,989           4,074          12,019          11,666
                                                  -------         -------         -------         -------
  Operating income...........................       2,020           2,089           5,130           4,817
                                                  -------         -------         -------         -------
Interest income..............................        (129)             (3)           (133)             (7)
Interest expense.............................         215             419             588           1,320
                                                  -------         -------         -------         -------
  Income before income taxes.................       1,934           1,673           4,675           3,504
                                                  -------         -------         -------         -------
Income taxes.................................         773             636           1,870           1,331
                                                  -------         -------         -------         -------
  Net income.................................     $ 1,161         $ 1,037         $ 2,805         $ 2,173
                                                  =======         =======         =======         =======
Net income per share.........................     $   .30         $   .27         $   .73         $   .57
                                                  =======         =======         =======         =======
</TABLE>
 
  THE ACCOMPANYING NOTES ARE AN INTEGRAL PART OF THESE CONDENSED CONSOLIDATED
                             FINANCIAL STATEMENTS.
 
                                      F-17
<PAGE>   78
 
                               PLASTI-LINE, INC.
 
                CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                                  (UNAUDITED)
 
<TABLE>
<CAPTION>
                                                                    NINE MONTHS ENDED
                                                              -----------------------------
                                                              SEPTEMBER 28,   SEPTEMBER 29,
                                                                  1997            1996
                                                              -------------   -------------
                                                                     (IN THOUSANDS)
<S>                                                           <C>             <C>
Cash flows from operating activities:
  Net income................................................     $ 2,805         $ 2,173
Adjustments to reconcile net income to net cash provided by
  operating activities
  Depreciation and amortization.............................       1,879           1,616
  Loss on disposal of fixed assets..........................           3              --
  Provision for losses on accounts receivable...............          41             169
  Decrease in net receivables...............................       4,644           3,525
  Decrease in inventories...................................       1,543           3,088
  Decrease (increase) in prepaid expenses...................        (212)            132
  Increase in other assets..................................        (249)            (41)
  Decrease in accounts payable..............................        (375)         (4,324)
  Increase in accrued liabilities...........................         834             691
  Increase in income taxes payable..........................         517             188
  Increase in deferred liabilities..........................         131              --
  Increase in customer deposits and deferred revenue........       4,678           1,866
                                                                 -------         -------
          Net cash provided by investing activities.........      16,239           9,083
                                                                 -------         -------
Cash flows from investing activities:
  Purchases of property and equipment.......................      (2,925)           (854)
                                                                 -------         -------
          Net cash used by investing activities.............      (2,925)           (854)
                                                                 -------         -------
Cash flows from financing activities:
  Net payments on line of credit............................      (8,391)         (8,289)
  Principal payments on long-term debt......................         (39)            (46)
  Industrial revenue bonds, net of funds held by trustee....       1,259              --
  Payment of dividends......................................      (1,906)             --
  Sale of common stock......................................          65              70
  Payments of notes receivable, common stock................          13              36
                                                                 -------         -------
          Net cash used in financing activities.............      (8,999)         (8,229)
                                                                 -------         -------
Net increase in cash and cash equivalents...................       4,315              --
  Cash and cash equivalents, beginning of year..............          10              10
                                                                 -------         -------
  Cash and cash equivalents, end of period..................     $ 4,325         $    10
                                                                 =======         =======
Supplemental disclosures of cash flow information:
  Interest paid.............................................     $   429         $ 1,344
                                                                 -------         -------
  Income taxes paid.........................................     $ 1,354         $ 1,109
                                                                 =======         =======
Non-cash transactions:
  Amortization of compensation from restricted stock........     $     6         $     5
                                                                 =======         =======
</TABLE>
 
  THE ACCOMPANYING NOTES ARE AN INTEGRAL PART OF THESE CONDENSED CONSOLIDATED
                             FINANCIAL STATEMENTS.
 
                                      F-18
<PAGE>   79
 
                               PLASTI-LINE, INC.
 
              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
 
1.  CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
 
     The condensed consolidated balance sheet as of September 28, 1997, and the
condensed consolidated statements of operations and cash flows for the three
months and the nine months ended September 28, 1997 and September 29, 1996,
respectively, have been prepared by the Company without audit. In the opinion of
management, all adjustments (which include only normal recurring adjustments)
necessary to present fairly the financial position, results of operations and
changes in cash flows at September 28, 1997, and for all periods presented have
been made.
 
     Certain information and footnote disclosures normally included in financial
statements prepared in accordance with generally accepted accounting principles
have been condensed or omitted. It is suggested that these consolidated
condensed financial statements be read in conjunction with the financial
statements and notes thereto included in the Company's 1996 Annual Report to
Stockholders. The results of operations for the period ended September 28, 1997,
are not necessarily indicative of the operating results for the full year.
 
2.  PRINCIPLES OF CONSOLIDATION
 
     The financial statements include the accounts of the Company and its wholly
owned subsidiaries, American Sign & Marketing Services, Inc., Plasti-Line
Services Company, Inc. and Plasti-Line Columbia, Inc. All significant
intercompany accounts and transactions have been eliminated.
 
3.  INVENTORIES
 
     Inventories consist of the following:
 
<TABLE>
<CAPTION>
                                                              SEPTEMBER 28,   DECEMBER 29,
                                                                  1995            1994
                                                              -------------   ------------
                                                                     (IN THOUSANDS)
<S>                                                           <C>             <C>
Finished goods..............................................     $20,606        $20,006
Work-in-process.............................................       3,177          4,397
Raw materials...............................................       5,391          6,314
                                                                 -------        -------
                                                                  29,174         30,717
Less: LIFO inventory reserve................................      (3,386)        (3,386)
                                                                 -------        -------
          Total net inventory...............................     $25,788        $27,331
                                                                 =======        =======
</TABLE>
 
     Inventories are stated at the lower-of-cost or market. Cost is determined
by the last-in, first-out method (LIFO). The Company reports interim LIFO
reserves based on projected year-end calculations. Historically, these interim
calculations, based on the LIFO layers which can be reasonably estimated, have
not yielded material interim differences; therefore, no adjustment has been
made.
 
4.  EARNINGS PER SHARE
 
     Net income per common share is based on the weighted average number of
common and common equivalent shares outstanding in each period. For purposes of
computing common equivalent shares outstanding, shares relating to options have
been calculated using the treasury stock method for the portion of each period
for which the options were outstanding and using the fair value of the Company's
stock for each of the respective periods.
 
     The weighted average number of common and common stock equivalent shares
outstanding for the three and nine month periods ended September 28, 1997 were
3,847,000 and 3,842,000, respectively.
 
                                      F-19
<PAGE>   80
 
                                                                       EXHIBIT A
 
  ---------------------------------------------------------------------------
 
                          AGREEMENT AND PLAN OF MERGER
                                  DATED AS OF
                                NOVEMBER 3, 1997
 
                                     AMONG
 
                               PLASTI-LINE, INC.,
                               PL HOLDING CORP.,
                             PL ACQUISITION CORP.,
 
                                      AND
 
                                JAMES R. MARTIN
 
  ---------------------------------------------------------------------------
<PAGE>   81
 
                          AGREEMENT AND PLAN OF MERGER
 
     THIS AGREEMENT AND PLAN OF MERGER (this "Agreement") is made as of November
3, 1997, by and among PLASTI-LINE, INC., a Tennessee corporation (the
"Company"), PL HOLDING CORP., a Tennessee corporation (the "Parent"), PL
ACQUISITION CORP., a Tennessee corporation and a wholly owned subsidiary of
Parent (the "Purchaser") and James R. Martin ("Martin").
 
     WHEREAS, the Board of Directors of each of the Company, the Parent and the
Purchaser has approved, and deems its advisable and in the best interests of its
respective shareholders to consummate, the acquisition of the Company by the
Parent upon the terms and conditions set forth herein.
 
     NOW, THEREFORE, in consideration of the mutual covenants, agreements,
representations and warranties contained herein, the parties hereto agree as
follows:
 
                                   ARTICLE I
 
                                   THE MERGER
 
     Section 1.1  Company Actions.  The Company represents that the
disinterested members of its Board of Directors, at a meeting duly called and
held and acting, in part, on the unanimous recommendation of a Special Committee
of the Board appointed on July 18, 1997 and comprised entirely of directors who
are neither members of management of the Company nor affiliated with Martin,
Parent or the Purchaser or any Affiliate thereof (the "Special Committee"), has
(i) unanimously determined that this Agreement and the transactions contemplated
hereby, including the Merger, are fair to and in the best interests of the
shareholders of the Company other than Martin, Parent or Purchaser or their
affiliates (the "Public Shareholders"), (ii) unanimously approved and adopted
this Agreement and the transactions contemplated hereby, including the Merger
(collectively, the "Transactions"), and such approval, to the extent necessary,
constitutes approval of the Transactions for purposes of Section 48-103-205 of
the Combination Act, such that Section 48-103-205 of the Combination Act will
not apply to the Transactions, and (iii) unanimously resolved to recommend
approval and adoption of this Agreement and the Transactions by the Company's
shareholders (the "Shareholders"), provided, that such recommendation may be
withdrawn, modified or amended by the Board of Directors of the Company if the
Board deems such withdrawal, modification or amendment necessary in light of its
fiduciary obligation to the Shareholders after consultation with counsel.
 
     Section 1.2  The Merger.  Subject to the terms and conditions of this
Agreement, and in accordance with Tennessee law, at the Effective Time, the
Company and the Purchaser shall consummate a merger (the "Merger") pursuant to
which (a) the Purchaser shall be merged with and into the Company and the
separate corporate existence of the Purchaser shall thereupon cease; (b) the
Company shall be the successor or surviving corporation in the Merger (sometimes
hereinafter referred to as the "Surviving Corporation") and shall continue to be
governed by the laws of the State of Tennessee; and (c) the separate corporate
existence of the Company with all its rights, privileges, immunities, powers and
franchises shall continue unaffected by the Merger, except as set forth in this
Section 1.2. Pursuant to the Merger, (i) the Company's Amended and Restated
Charter ("Charter") shall be amended in its entirety to read as the Charter of
the Purchaser, in effect immediately prior to the Effective Time, except that
Article FIRST thereof shall promptly be amended to read as follows: "FIRST: The
name of the corporation is Plasti-Line, Inc." and, as so amended, shall be the
Charter of the Surviving Corporation until thereafter amended as provided by
applicable Law and such Charter; and (ii) the Bylaws of the Purchaser (the
"Bylaws"), as in effect immediately prior to the Effective Time, shall be the
Bylaws of the Surviving Corporation until thereafter amended as provided by
applicable Law, by such Charter or by such Bylaws. The Merger shall have the
effects specified in the TBCA.
 
     Section 1.3  Effective Time.  Subject to the terms and conditions of this
Agreement, the Parent, the Purchaser and the Company will cause Articles of
Merger to be executed and filed on the Closing Date (or on such other date as
the Parent and the Company may agree) with the Secretary of State of the State
of Tennessee as provided in the TBCA. The Merger shall become effective on the
date on which the Articles of Merger are duly filed with the Secretary of State
of the State of Tennessee or such time as is agreed upon by
 
                                       A-2
<PAGE>   82
 
the parties and specified in the Articles of Merger, and such time is
hereinafter referred to as the "Effective Time."
 
     Section 1.4  Closing.  The closing of the Merger (the "Closing") shall take
place at 10:00 a.m. on a date to be specified by the parties, which shall be no
later than the second Business Day after satisfaction or waiver of all of the
conditions set forth in Article 6 hereof (the "Closing Date"), at the corporate
offices of the Company, unless another date or place is agreed to in writing by
the parties hereto.
 
     Section 1.5  Directors and Officers of the Surviving Corporation.  The
directors of the Purchaser and the officers of the Company at the Effective Time
shall, from and after the Effective Time, be the directors and officers,
respectively, of the Surviving Corporation until their successors shall have
been duly elected or appointed or qualified or until their earlier death,
resignation or removal in accordance with applicable law, the Charter and the
Bylaws.
 
                                   ARTICLE 2
 
                            CONVERSION OF SECURITIES
 
     Section 2.1  Conversion of Capital Stock.  As of the Effective Time, by
virtue of the Merger and without any action on the part of the holders of any
shares of the Company Common Stock (the "Shares") or holders of any shares of
the Purchaser Common Stock:
 
          (a) Purchaser Common Stock.  Each issued and outstanding share of the
     Purchaser Common Stock shall be converted into and become one fully paid
     and nonassessable share of common stock of the Surviving Corporation.
 
          (b) No Effect on Parent-Owned Stock.  All Shares that are owned by the
     Parent shall continue to remain issued and outstanding and shall not be
     converted into the right to receive the Merger Consideration.
 
          (c) Cancellation of Treasury Stock.  All Shares that are owned by the
     Company as treasury stock immediately prior to the Effective Time shall be
     canceled and retired and shall cease to exist and no consideration shall be
     delivered in exchange therefor.
 
          (d) Exchange of Shares.  Each issued and outstanding Share, and all
     Shares subject to outstanding options that remain outstanding at the
     Effective Time and not theretofore canceled as provided in Section 2.4
     hereof (other than Shares held by the Parent as described in Section
     2.1(b), Shares to be canceled in accordance with Section 2.1(c) and any
     Shares which are held by shareholders exercising dissenters' rights
     pursuant to Chapter 23 of the TBCA ("Dissenting Shareholders")) shall be
     converted into the right to receive $14.50 in cash, payable to the holder
     thereof, without interest (the "Merger Consideration"), upon surrender of
     the certificate formerly representing such Share in the manner provided in
     Section 2.2. All such Shares, when so converted, shall no longer be
     outstanding and shall automatically be canceled and retired and shall cease
     to exist, and each holder of a certificate representing any such Shares
     shall cease to have any rights with respect thereto, except the right to
     receive the Merger Consideration therefor upon the surrender of such
     certificate in accordance with Section 2.2, without interest, or the right,
     if any, to receive payment from the Surviving Corporation of the "fair
     value" of such Shares as determined in accordance with Chapter 23 of the
     TBCA.
 
     Section 2.2  Exchange of Certificates.  (a) Paying Agent.  At or prior to
the Effective Time, the Parent shall designate a bank reasonably acceptable to
the Company to act as agent for the holders of the Shares in connection with the
Merger (the "Paying Agent"), and the Parent shall, or shall cause the Surviving
Corporation to, make available to the Paying Agent the funds to which holders of
the Shares shall become entitled pursuant to Section 2.1(d). Such funds shall be
invested by the Paying Agent as directed by the Parent or the Surviving
Corporation.
 
     (b) Exchange Procedures.  As soon as reasonably practicable after the
Effective Time, the Paying Agent shall mail to each holder of record of a stock
certificate or certificates, which immediately prior to the
 
                                       A-3
<PAGE>   83
 
Effective Time represented outstanding Shares (the "Certificates"), whose Shares
were converted pursuant to Section 2.1 into the right to receive the Merger
Consideration: (i) a letter of transmittal (which shall specify that delivery
shall be effected, and risk of loss and title to the Certificates shall pass,
only upon delivery of the Certificates to the Paying Agent and shall be in such
form and have such other provisions as the Parent and the Company may reasonably
specify), and (ii) instructions for use in effecting the surrender of the
Certificates in exchange for payment of the Merger Consideration. Upon surrender
of a Certificate for cancellation to the Paying Agent, together with such letter
of transmittal, duly executed, the holder of such Certificate shall be entitled
to promptly receive in exchange therefor the Merger Consideration for each Share
formerly represented by such Certificate and the Certificate so surrendered
shall forthwith be canceled. If payment of the Merger Consideration is to be
made to a Person other than the Person in whose name the surrendered Certificate
is registered, it shall be a condition of payment that the Certificate so
surrendered shall be properly endorsed or shall be otherwise in proper form for
transfer and that the Person requesting such payment shall have paid any
transfer and other taxes required by reason of the payment of the Merger
Consideration to a Person other than the registered holder of the Certificate
surrendered or shall have established to the satisfaction of the Surviving
Corporation that such tax either has been paid or is not applicable. Until
surrendered as contemplated by this Section 2.2, each Certificate shall be
deemed at any time after the Effective Time to represent only the right to
receive the Merger Consideration in cash as contemplated by this Section 2.2.
 
     (c) Transfer Books; No Further Ownership Rights in the Shares.  At the
Effective Time, the stock transfer books of the Company shall be closed and
thereafter there shall be no further registration of transfers of the Shares on
the records of the Company. From and after the Effective Time, the holders of
Certificates evidencing ownership of the Shares outstanding immediately prior to
the Effective Time shall cease to have any rights with respect to such Shares,
except as otherwise provided for herein or by applicable Law. If, after the
Effective Time, Certificates are presented to the Surviving Corporation for any
reason, they shall be canceled and exchanged for the Merger Consideration as
provided in this Article 2.
 
     (d) Termination of Fund; No Liability.  At any time following twelve months
after the Effective Time, the Surviving Corporation shall be entitled to require
the Paying Agent to deliver to it any funds (including any interest received
with respect thereto) which had been made available to the Paying Agent and
which have not been disbursed to holders of Certificates, and thereafter such
holders shall be entitled to look to the Surviving Corporation (subject to
abandoned property, escheat or other similar Laws) with respect to the Merger
Consideration payable upon due surrender of their Certificates, without any
interest thereon. Notwithstanding the foregoing, neither the Surviving
Corporation nor the Paying Agent shall be liable to any holder of a Certificate
for Merger Consideration delivered to a public official pursuant to any
applicable abandoned property, escheat or similar Law.
 
     (e) Lost, Stolen or Destroyed Certificates.  In the event any Certificate
for Shares shall have been lost, stolen or destroyed, upon the making of an
affidavit of that fact by the Person claiming such Certificate to be lost,
stolen or destroyed and, if required by the Parent, the posting by such Person
of a bond in customary amount as indemnity against any claim that may be made
against it with respect to such Certificate, the Paying Agent will issue in
exchange for such lost, stolen or destroyed Certificate the Merger Consideration
pursuant to Section 2.2(b).
 
     Section 2.3  Dissenters' Rights.  The Company shall notify NASDAQ National
Market System that the shares will not be listed on the National Market System
effective the day prior to the Effective Time, so that at the Effective Time
dissenting Shareholders shall be entitled to be paid the fair value of such
holder's Shares, as provided in Chapter 23 of the TBCA. The Company shall give
the Parent notice thereof and the Parent shall have the right to participate in
all negotiations and proceedings with respect to any such demands. Neither the
Company nor the Surviving Corporation shall, except with the prior written
consent of the Parent, voluntarily make any payment with respect to, or settle
or offer to settle, any such demand for payment. If any Dissenting Shareholder
shall fail to perfect or shall have effectively withdrawn or lost the right to
dissent, the Shares held by such Dissenting Shareholder shall thereupon be
treated as though such Shares had been converted into the right to receive, as
of the Effective Time, the Merger Consideration pursuant to Section 2.1.
 
                                       A-4
<PAGE>   84
 
     Section 2.4  Options and Other Stock Incentive Plans.  At the Effective
Time, each holder of a then outstanding, immediately exercisable option to
purchase Company Common Stock under the Company's 1991 Stock Incentive Program
shall, in settlement thereof, receive from the Company for each share of Company
Common Stock subject to such option an amount (subject to any applicable
withholding tax) in cash equal to the excess of the Merger Consideration over
the per share exercise price of such option (such amount being hereinafter
referred to as the "Option Consideration"); provided, however, that with respect
to any person subject to Section 16(a) of the Exchange Act, any such amount
shall be paid as soon as practicable after the first date payment can be made
without liability to such person under Section 16(b) of the Exchange Act. Upon
receipt of the Option Consideration, the option shall be canceled. The surrender
of an option shall be deemed a release of any and all rights the holder had or
may have had in respect of such option. The Company shall take such steps as may
be necessary to acquire on the Effective Date for a nominal consideration the
shares of Common Stock held by certain officers of the Company pursuant to
restrictive agreements and subject to vesting upon achieving sales of $200
million and profits of $20 million.
 
                                   ARTICLE 3
 
                 REPRESENTATIONS AND WARRANTIES OF THE COMPANY
 
     The Company represents and warrants to the Parent that
 
     Section 3.1  Corporate Existence and Power.  The Company and each of the
Company Subsidiaries is a corporation duly incorporated, validly existing and in
good standing under the Laws of the state of its incorporation, and has all
corporate powers and approvals required to carry on its business as now
conducted.
 
     Section 3.2  Corporate Authorization.  The execution, delivery and
performance by the Company of this Agreement and the consummation by the Company
of the Transactions are within the Company's corporate powers and, except for
any required approval by the Shareholders and the Public Shareholders in
connection with the consummation of the Transactions, this Agreement will have
been duly authorized by all necessary corporate action. This Agreement
constitutes a valid and binding agreement of the Company.
 
     Section 3.3  Governmental Authorization.  The execution, delivery and
performance by the Company of this Agreement and the consummation of the
Transactions by the Company require no action by or in respect of, or filing
with, any Governmental Authority other than (i) the filing of Articles of Merger
in accordance with the TBCA; (ii) compliance with applicable requirements of the
Exchange Act; and (iii) filing under the HSR Act.
 
     Section 3.4  Non-Contravention.  The execution, delivery and performance by
the Company of this Agreement and the consummation by the Company of the
Transactions do not and will not (i) contravene or conflict with the Charter or
Bylaws of the Company, or (ii) assuming compliance with the matters referred to
in Section 3.3, contravene or conflict with or constitute a violation of any
provision of any Law or Order binding upon or applicable to the Company or any
Company Subsidiary.
 
     Section 3.5  Capitalization.  The authorized capital stock of the Company
consists of 20,000,000 authorized Shares of Company Common Stock and 5,000,000
authorized shares of Preferred Stock. As of the date hereof, (a) 3,720,092
Shares of Company Common Stock were issued and outstanding, (b) no Shares of
Company Common Stock were held in the treasury of the Company, (c) 144,500
Shares of Company Common Stock were reserved for future issuance pursuant to
outstanding employee stock options granted pursuant to the 1991 Stock Incentive
Program ("Option Plans"), (d) no shares of Preferred Stock were issued and
outstanding, and (e) no shares of Preferred Stock were held in the treasury of
the Company. Since August 1, 1997, the Company has not issued or granted
additional options or restricted stock under the Option Plans. All outstanding
Shares of Company Common Stock are, and all Shares that may be issued pursuant
to the exercise of outstanding options under the Option Plans will be, when
issued in accordance with the respective terms thereof, duly authorized, validly
issued, fully paid and nonassessable. There are no bonds, debentures, notes or
other indebtedness having general voting rights (or convertible into securities
having such rights) ("Voting Debt") of the Company outstanding. Except as set
forth in this Section, as of the date hereof there are (i) no shares of capital
stock or other voting securities of the Company authorized, issued or
 
                                       A-5
<PAGE>   85
 
outstanding, (ii) no existing options, warrants, calls, pre-emptive rights,
subscriptions or other rights, agreements, arrangements or commitments of any
character, relating to the issued or unissued capital stock of the Company or
any of the Company Subsidiaries, obligating the Company or any of the Company
Subsidiaries to issue, transfer or sell or cause to be issued, transferred or
sold any shares of capital stock or Voting Debt of, or other equity interest in,
the Company or any of the Company Subsidiaries or securities convertible into or
exchangeable for such shares or equity interests, or obligating the Company or
any of the Company Subsidiaries to grant, extend or enter into any such option,
warrant, call, subscription or other right, agreement, arrangement or commitment
and (iii) no outstanding contractual obligations of the Company or any of the
Company Subsidiaries to repurchase, redeem or otherwise acquire any Shares, or
the capital stock of the Company, or any Company Subsidiary or other Affiliate
of the Company or to provide funds to make any investment (in the form of a
loan, capital contribution or otherwise) in any Company Subsidiary or any other
entity other than loans to Company Subsidiaries in the ordinary course of
business.
 
     Section 3.6  Company Subsidiaries.  Other than the Company Subsidiaries,
the Company does not own any equity interest in any corporation or other entity
or any marketable securities where the Company's equity interest in any entity
exceeds five percent of the outstanding equity of such entity on the date
hereof. All of the outstanding capital stock of, or other ownership interest in,
each Company Subsidiary is owned by the Company and is owned free and clear of
any Lien and free of any other limitation or restriction (including any
restriction on the right to vote, sell or otherwise dispose of such capital
stock or other ownership interests). There are no outstanding (i) securities of
the Company or any Company Subsidiary convertible into or exchangeable for
shares of capital stock or other voting securities or ownership interests in any
Company Subsidiary, or (ii) options or other rights to acquire from the Company
or any Company Subsidiary, and no other obligation of the Company or, to the
knowledge of the Company, any Company Subsidiary to issue, any capital stock,
voting securities or other ownership interests in, or any securities convertible
into or exchangeable for any capital stock, voting securities or ownership
interests in, any Company Subsidiary (the items in clauses (i) and (ii) being
referred to collectively as the "Subsidiary Securities"). There are no
outstanding obligations of the Company or, to the knowledge of the Company, any
Company Subsidiary to repurchase, redeem or otherwise acquire any outstanding
Subsidiary Securities.
 
     Section 3.7  Disclosure Documents.  (a) Each document required to be filed
by the Company with the SEC in connection with the Transactions contemplated by
this Agreement (the "Company Disclosure Documents"), including, without
limitation, the Proxy Statement will, when filed, comply as to form in all
material respects with the applicable requirements of the Exchange Act.
 
     (b) At the time the Proxy Statement or any amendment or supplement thereto
is first mailed to Shareholders, at the time such Shareholders vote on adoption
of this Agreement, and at the Effective Time, the Proxy Statement, as
supplemented or amended, if applicable, will not contain any untrue statement of
a material fact or omit to state any material fact necessary in order to make
the statements made therein, in the light of the circumstances under which they
were made, not misleading. At the time of the filing of any Company Disclosure
Document other than the Proxy Statement and at the time of any distribution
thereof, such Company Disclosure Document will not contain any untrue statement
of a material fact or omit to state a material fact necessary in order to make
the statements made therein, in the light of the circumstances under which they
were made, not misleading.
 
     (c) The representations and warranties contained in this Section 3.7 will
not apply to statements or omissions included in any Company Disclosure
Documents (including, without limitation, the Proxy Statement) based upon
information furnished to the Company by the Parent or the Purchaser specifically
for use therein.
 
                                       A-6
<PAGE>   86
 
                                   ARTICLE 4
 
         REPRESENTATIONS AND WARRANTIES OF THE PARENT AND THE PURCHASER
 
     The Parent and the Purchaser represent and warrant to the Company that:
 
     Section 4.1  Corporate Existence and Power.  Each of the Parent and the
Purchaser is a corporation duly incorporated, validly existing and in good
standing under the laws of the State of Tennessee, and each has all corporate
powers and all material governmental licenses, authorizations, consents and
approvals required to consummate the transactions contemplated by this
Agreement. Since the date of its incorporation, the Purchaser has not engaged in
any material activities other than in connection with or as contemplated by this
Agreement.
 
     Section 4.2  Capitalization.  The authorized capital stock of Purchaser
consists of 1,000 shares of common stock, par value $.001 per share, of which
1,000 shares are outstanding as of the Effective Time and are owned,
beneficially or of record, by Parent. All of the issued and outstanding shares
of capital stock of the Purchaser are validly issued, fully paid, nonassesable
and free of preemptive rights and all liens.
 
     Section 4.3  Corporate Authorization.  The execution, delivery and
performance by the Parent and the Purchaser of this Agreement and the
consummation by the Parent and the Purchaser of the Transactions contemplated
hereby are within the corporate powers of the Parent and the Purchaser and have
been duly authorized by all necessary corporate action. This Agreement
constitutes a valid and binding agreement of the Parent and the Purchaser.
 
     Section 4.4  Governmental Authorization.  The execution, delivery and
performance by the Parent and the Purchaser of this Agreement and the
consummation by the Parent and the Purchaser of the Transactions contemplated by
this Agreement require no action by or in respect of, or filing with, any
Governmental Authority other than (i) the filing of Articles of Merger in
accordance with the TBCA, (ii) compliance with any applicable requirements of
the Exchange Act, and (iii) filing under the HSR Act.
 
     Section 4.5  Non-Contravention.  The execution, delivery and performance by
the Parent and the Purchaser of this Agreement and the consummation by the
Parent and the Purchaser of the Transactions contemplated hereby do not and will
not (i) contravene or conflict with the charter or bylaws of the Parent or the
Purchaser, or (ii) assuming compliance with the matters referred to in Section
4.4, contravene or conflict with any material provision of Law or Order binding
upon or applicable to the Parent or the Purchaser.
 
     Section 4.6  Disclosure Documents.  The information with respect to the
Parent and its Affiliates that the Parent furnishes to the Company for use in
any Company Disclosure Document will not contain any untrue statement of a
material fact or omit to state any material fact necessary in order to make the
statements made therein, in the light of the circumstances under which they were
made, not misleading (i) in the case of the Proxy Statement at the time the
Proxy Statement or any amendment or supplement thereto is first mailed to the
Shareholders, at the time the Shareholders vote on adoption of this Agreement
and at the Effective Time, and (ii) in the case of any Company Disclosure
Document other than the Proxy Statement, at the time of the filing thereof and
at the time of any distribution thereof.
 
     Section 4.7  Finders' and Bankers' Fees.  Except for William Blair & Co.,
there is no investment banker, broker, finder or other intermediary which has
been retained by or is authorized to act on behalf of the Parent or the
Purchaser who might be entitled to any fee or commission from the Parent and/or
the Purchaser in connection with the Transactions.
 
     Section 4.8  Financing: Solvency Matters.  (a) The Parent or Purchaser (as
the case may be) has engaged William Blair & Company to assist it and Company in
raising funds. Blair has obtained written commitments from Key Corporate Capital
Inc., KeyCorp Real Estate Capital Markets, Inc. (collectively the "Senior
Lenders")and RSTW Partners III, L.P. ("Subordinated Lender"), copies of which
have been provided to the Company and the Special Committee. The funds provided
by such commitments are sufficient to complete the merger contemplated
hereunder. Company and Parent shall use their reasonable business efforts to
close the loans reflected in the written commitments. Any material change in the
terms of the
 
                                       A-7
<PAGE>   87
 
commitment or any new commitment must be approved by the Company and Parent,
which approval will not be unreasonable withheld by either party.
 
     (b) Upon consummation of the Transactions, (i) the fair value of the
Surviving Corporation's assets will exceed the Surviving corporation's stated
liabilities and identified contingent liabilities, (ii) the Surviving
Corporation will be able to pay its debts as they become absolute and become due
in the usual course of business, and (iii) the capital remaining in the
Surviving Corporation after consummation of the Transactions will not be
unreasonably small for the business in which the Surviving corporation is
engaged and is proposed to be engaged following consummation of the
Transactions.
 
                                   ARTICLE 5
 
                                   COVENANTS
 
     Section 5.1  Interim Operations of the Company.  From the date hereof until
the Effective Time, the Company and the Company Subsidiaries shall conduct their
business in the ordinary course consistent with past practice and (except in
connection with the Merger) shall use all commercially reasonable efforts to
preserve intact their business organizations and relationships with third
parties and to keep available the services of their present officers and
employees. Without limiting the generality of the foregoing, from the date
hereof until the Effective Time, without the prior written consent of the
Parent:
 
          (a) the Company will not, directly or indirectly, (i) except upon
     exercise of employee stock options outstanding on the date hereof, issue,
     sell, transfer or pledge or agree to sell, transfer or pledge any treasury
     stock of the Company or any capital stock of any of the Company
     Subsidiaries beneficially owned by it; (ii) amend its Charter or Bylaws or
     similar organizational documents; or (iii) split, combine or reclassify the
     outstanding Shares or Preferred Stock or any outstanding capital stock of
     any of the Company Subsidiaries;
 
          (b) neither the Company nor any of the Company Subsidiaries shall: (i)
     declare, set aside or pay any dividend or other distribution payable in
     cash, stock or property with respect to its capital stock, other than
     dividends paid by Company Subsidiaries to the Company in the ordinary
     course of business; (ii) issue, sell, pledge, dispose of or encumber any
     additional shares of, or securities convertible into or exchangeable for,
     or options, warrants, calls, commitments or rights of any kind to acquire,
     any shares of capital stock of any class of the Company or the Company
     Subsidiaries, other than Shares reserved for issuance on the date hereof
     pursuant to the exercise of Company Options outstanding on the date hereof;
     (iii) transfer, lease, license, sell, mortgage, pledge, dispose of, or
     encumber any assets other than in the ordinary and usual course of business
     and consistent with past practice, or incur or modify any indebtedness or
     other liability, other than in the ordinary and usual course of business
     and consistent with past practice; or (iv) redeem, purchase or otherwise
     acquire directly or indirectly any of its capital stock;
 
          (c) neither the Company nor any of the Company Subsidiaries shall: (i)
     grant any increase in the compensation payable or to become payable by the
     Company or any of the Company Subsidiaries to any of its executive
     officers; or (ii) adopt any new, or amend or otherwise increase, or
     accelerate the payment or vesting of the amounts payable or to become
     payable under, any existing bonus, incentive compensation, deferred
     compensation, severance, profit sharing, stock option, stock purchase,
     insurance, pension, retirement or other employee benefit plan, agreement or
     arrangement; or (iii) enter into any employment or severance agreement with
     or, except in accordance with the existing written policies of the Company,
     grant any severance or termination pay to any officer, director or employee
     of the Company or any of the Company Subsidiaries;
 
          (d) neither the Company nor any of the Company Subsidiaries shall
     permit any insurance policy naming it as a beneficiary or a loss payable
     payee to be canceled or terminated without notice to the Parent, except in
     the ordinary course of business and consistent with past practice;
 
                                       A-8
<PAGE>   88
 
          (e) neither the Company nor any of the Company Subsidiaries shall
     enter into any contract or transaction relating to the purchase of assets
     other than in the ordinary course of business consistent with prior
     practice;
 
          (f) neither the Company nor any of the Company Subsidiaries shall
     change any of the accounting methods used by it unless required by GAAP,
     neither the Company nor any of the Company Subsidiaries shall make any
     material tax election except in the ordinary course of business consistent
     with past practice, change any material tax election already made, adopt
     any material tax accounting method except in the ordinary course of
     business consistent with past practice, change any material tax accounting
     method unless required by GAAP, enter into any closing agreement, settle
     any tax claim or assessment or consent to any tax claim or assessment or
     any waiver of the statute of limitations for any such claim or assessment;
 
          (g) neither the Company nor any of the Company Subsidiaries shall: (i)
     incur or assume any long-term debt; (ii) except in the ordinary course of
     business and consistent with past practice, incur or assume any short-term
     indebtedness; (iii) assume, guarantee, endorse or otherwise become liable
     or responsible (whether directly, contingently or otherwise) for the
     obligations of any other Person; (iv) make any loans, advances or capital
     contributions to, or investment in, any other Person (other than to Company
     Subsidiaries or customary loans or advances to employees in accordance with
     past practice); or (v) enter into any material commitment or transaction
     (including, but not limited to, any borrowing, capital expenditure or
     purchase, sale or lease of assets);
 
          (h) neither the Company nor any of the Company Subsidiaries shall
     settle or compromise any material claim, lawsuit, liability or obligation,
     and neither the Company nor any of the Company Subsidiaries shall pay,
     discharge or satisfy any claims, liabilities or obligations (absolute,
     accrued, asserted or unasserted, contingent or otherwise), other than the
     payment, discharge or satisfaction of any such claims, liabilities or
     obligation, (x) to the extent reflected or reserved against in, or
     contemplated by, the consolidated financial statements (or the notes
     thereto) of the Company and the Company Subsidiaries on a consolidated
     basis, (y) incurred in the ordinary course of business and consistent with
     past practice or (z) which are legally required to be paid, discharged or
     satisfied;
 
          (i) neither the Company nor any of the Company Subsidiaries will take,
     or agree to commit to take, any action that would make any representation
     or warranty of the Company contained herein inaccurate in any respect at,
     or as of any time prior to, the Effective Time;
 
          (j) neither the Company nor any of the Company Subsidiaries will enter
     into an agreement, contract, commitment or arrangement to do any of the
     foregoing, or to authorize, recommend, propose or announce an intention to
     do any of the foregoing.
 
     Section 5.2  Access to Information.  From the date hereof until the
Effective Time, the Company will give the Parent and the Purchaser, and their
respective counsel, financial advisors, prospective lenders, auditors and other
authorized representatives full access to the offices, properties, books and
records of the Company and the Company Subsidiaries, will furnish to the Parent
and the Purchaser and their respective counsel, financial advisors, prospective
lenders, auditors and other authorized representatives such financial and
operating data and other information as such Persons may reasonably request and
will instruct the Company's employees, counsel, financial advisors and auditors
to cooperate with the Parent and the Purchaser in their investigation of the
business of the Company and the Company Subsidiaries; provided that no
investigation pursuant to this Section shall affect any representation or
warranty given by the Company to the Parent hereunder.
 
     Section 5.3  Other Potential Bidders.  The Company shall, directly or
indirectly, furnish information and access, in each case in response to
unsolicited requests therefor, received prior to or after the date of this
Agreement, to the same extent permitted by Section 5.2 hereof, to any Person
pursuant to appropriate confidentiality agreements, and may participate in
discussions and negotiate with any such Person concerning any merger, sale of
assets, sale of shares of capital stock or similar transaction involving the
Company or any Company Subsidiary or division of the Company (any such
transaction being referred to herein as a
 
                                       A-9
<PAGE>   89
 
"Competing Transaction"), only if the Special Committee determines, that such
action is necessary in light of the fiduciary obligations of the Board of
Directors to the Public Shareholders after consultation with counsel. In such
event, the Company shall direct its officers and other appropriate personnel to
cooperate with and be reasonably available to consult with any such Person.
Except as set forth above, the Company shall not solicit, participate in or
initiate discussions or negotiations with, or provide any information to, any
Person (other than the Parent or the Purchaser) concerning any merger, sale of
assets, sale of shares of capital stock or similar transaction involving the
Company or any Company Subsidiary or division of the Company.
 
     Section 5.4  Notices of Certain Events.  Each party shall promptly notify
the other parties of:
 
          (a) any notice or other communication received by such party from any
     Person alleging that the consent of such Person is or may be required in
     connection with the Transactions;
 
          (b) any occurrence or non-occurrence of any event that would cause any
     representation or warranty of such party contained in this Agreement to be
     untrue or inaccurate in any material respect at or prior to the Effective
     Time;
 
          (c) any material failure of such party to comply with or satisfy any
     covenant, condition or agreement to be complied with or satisfied by it
     hereunder; and
 
          (d) any notice or other communication from any Governmental Authority
     in connection with the Transactions; provided, however, that the delivery
     of any notice pursuant to this Section 5.4 shall not limit or otherwise
     affect the remedies available hereunder to the party receiving such notice.
 
     Section 5.5  Voting of Shares.  (a) In any vote of the Shareholders with
respect to this Agreement and the Transactions, Martin, the Parent and the
Purchaser shall vote or cause to be voted all of the shares of Company Common
Stock beneficially owned by each such party in favor of the approval and
adoption of this Agreement and the Transactions.
 
     (b) All Directors of the Company have agreed with the Company that they
will also vote all shares in favor of the approval and adoption of this
Agreement and the Transactions.
 
     Section 5.6  Director and Officer Liability.  For six years from and after
the Effective Time, the Parent will or will cause the Surviving Corporation to
indemnify and hold harmless the present and former officers and directors of the
Company and the Company Subsidiaries ("Indemnified Persons") in respect of acts
or omissions occurring at or prior to the Effective Time to the fullest extent
provided under the TBCA or under the Company's Charter and Bylaws in effect on
the date hereof. For such six years from and after the Effective Time, the
Parent will use all commercially reasonable efforts to provide, or to cause the
Surviving Corporation to provide, officers' and directors' liability insurance
in respect of acts or omissions occurring at or prior to the Effective Time
covering each such Person currently covered by the Company's officers' and
directors' liability insurance policy on terms with respect to coverage and
amount no less favorable than those of such policy in effect on the date hereof,
provided that if such coverage is not obtainable at an aggregate amount per
annum less than or equal to two times the aggregate amount per annum the Company
paid in its last full fiscal year, the Parent will purchase, or cause the
Surviving Corporation to purchase, such lesser amount of coverage, on terms as
similar in coverage as practicable to such coverage in effect on the date
hereof, as may be obtained having an aggregate per annum cost not to exceed two
times the aggregate amount per annum the Company paid in its last full fiscal
year, which amount has been disclosed to the Parent. Notwithstanding any
provision herein to the contrary, the covenants contained in this Section 5.6
shall survive the Effective Time and the consummation of the Transactions, are
intended to benefit the Indemnified Persons, and shall be binding on all
successors and assigns of the Parent and the Surviving Corporation.
 
     Section 5.7  Best Efforts.  Subject to the terms and conditions of this
Agreement, each party will use its best efforts to take, or cause to be taken,
all actions and to do, or cause to be done all things necessary, proper or
advisable under applicable Laws to consummate the Transactions contemplated by
this Agreement. Without limiting the generality of the foregoing, the Company
shall, and shall cause the Company Subsidiaries to, assist the Parent and the
Purchaser in obtaining financing necessary or desirable to complete the
Transactions, including, without limitation, executing on or after the Effective
Date such loan agreements,
 
                                      A-10
<PAGE>   90
 
notes, guarantees, security agreements, certificates of representations and
warranties and other documents, and obtaining such opinions of counsel and
accountants' comfort letters, as may be reasonably requested by the Parent, the
Purchaser or their prospective lenders in connection with the receipt of the
financing necessary or desirable to complete the Transactions. Martin will use
his best efforts to take, or cause to be taken, all actions and to do, or cause
to be done, all things necessary, proper, or advisable under applicable laws to
consummate the Transactions contemplated by this Agreement, provided, however,
he (and the other stockholders of Parent) shall not be required to provide in
the aggregate more than $10 million of equity for the Parent. Martin shall keep
the Company informed of the progress in raising the necessary funds and shall
obtain binding commitments from reputable lenders for the necessary funds before
the Proxy Statement referred to in Section 5.11 is mailed.
 
     Section 5.8  Certain Filings.  The Company, the Parent and the Purchaser
shall cooperate with each other (a) in connection with the preparation of the
Company Disclosure Documents, (b) in determining whether any action by or in
respect of, or filing with, any Governmental Authority is required, or any
actions, consents, approvals or waivers are required to be obtained from parties
to any material contracts, in connection with the consummation of the
transactions contemplated by this Agreement, and (c) in seeking any such
actions, consents, approvals or waivers or making any such filings, furnishing
information required in connection therewith or with the Company Disclosure
Documents and seeking timely to obtain any such actions, consents, approvals or
waivers.
 
     Section 5.9  Public Announcements.  The Parent and the Company will consult
with each other before issuing any press release or making any public statement
with respect to this Agreement or the Transactions and, except as may be
required by applicable Law or any listing agreement with any national securities
exchange, will not issue any such press release or make any such public
statement prior to such consultation.
 
     Section 5.10  Further Assurances.  At and after the Effective Time, the
officers and directors of the Surviving Corporation will be authorized to
execute and deliver, in the name and on behalf of the Company or the Purchaser,
any deeds, bills of sale, assignments or assurances and to take and do, in the
name and on behalf of the Company or the Purchaser, any other actions and things
they may deem desirable to vest, perfect or confirm of record or otherwise in
the Surviving Corporation any and all right, title and interest in, to and under
any of the rights, properties or assets of the Company acquired or to be
acquired by the Surviving Corporation as a result of, or in connection with, the
Merger.
 
     Section 5.11  Shareholders' Meeting.  The Company shall, in accordance with
applicable Law:
 
          (a) duly call, give notice of, convene and hold a special meeting of
     the Shareholders (the "Special Meeting") as soon as reasonably practicable
     for the purpose of considering and voting upon the approval of the
     Transactions and the adoption of this Agreement, and comply with all legal
     requirements applicable to such meeting;
 
          (b) in connection with such meeting, promptly prepare and file with
     the SEC a preliminary proxy or information statement, and a Schedule 13E-3
     Transaction Statement required pursuant to Section 13(e) of the Exchange
     Act (the "Schedule 13E-3"), relating to the Transactions and this Agreement
     and use its best efforts (x) to obtain and furnish the information required
     to be included by the SEC in such preliminary proxy statement and Schedule
     13E-3 and, after consultation with the Parent, to respond promptly to any
     comments made by the SEC with respect to the preliminary proxy or Schedule
     13E-3 and cause a definitive proxy or information statement, including any
     amendment or supplement thereto (the "Proxy Statement") to be mailed to the
     Shareholders, provided that no amendment or supplement to the Proxy
     Statement will be made by the Company without consultation with the Parent
     and its counsel, and (y) to obtain the necessary approvals of the
     Transactions and this Agreement by the Shareholders; and
 
          (c) include in the Proxy Statement the recommendation of the Board
     that the Shareholders vote in favor of the approval of the Transactions and
     the adoption of this Agreement.
 
                                      A-11
<PAGE>   91
 
                                   ARTICLE 6
 
                            CONDITIONS TO THE MERGER
 
     Section 6.1  Conditions to the Obligations of Each Party.  The obligations
of the Company, the Parent and the Purchaser to consummate the Transactions are
subject to the satisfaction at or prior to the Effective Time of the following
conditions, any or all of which may be waived, in whole or in part, by each of
the parties intended to benefit therefrom, to the extent permitted by applicable
Law:
 
          (a) this Agreement and the Transactions shall have been approved and
     adopted by a majority of all Shares of the Company Common Stock entitled to
     vote thereon, in accordance with Section 48-21-104 of the TBCA; and by a
     majority of the shares of Company Common Stock entitled to vote thereon
     held by the Public Shareholders.
 
          (b) no Governmental Authority shall have enacted, issued, promulgated,
     enforced or entered any Law or Order (whether temporary, preliminary or
     permanent) which is in effect and which has the effect of making the
     Transactions illegal or otherwise prohibiting consummation of the
     Transactions;
 
          (c) all actions by or in respect of or filings with any Governmental
     Authority required to permit the consummation of the Transactions shall
     have been obtained, other than the filing of the requisite Articles of
     Merger with the Secretary of State of Tennessee;
 
          (d) at the time of mailing of the Proxy Statement, at the time of the
     Special Meeting, and at the Effective Time, J. C. Bradford & Co. shall have
     reaffirmed in writing the fairness opinion previously prepared and
     delivered by it to the Special Committee and shall not have withdrawn such
     opinion; and
 
     Section 6.2  Additional Conditions to the Obligations of the Parent and the
Purchaser.  The obligations of the Parent and the Purchaser to consummate the
Merger are also subject to the satisfaction at or prior to the Effective Time of
the following further conditions, any or all of which may be waived, in whole or
in part, by each of the parties intended to benefit therefrom, to the extent
permitted by applicable Law:
 
          (a) the Company shall have performed in all material respects all of
     its obligations hereunder required to be performed by it at or prior to the
     Effective Time, the representations and warranties of the Company contained
     in this Agreement and in any certificate delivered by the Company pursuant
     hereto shall be true and correct in all respects, except where the breach
     or inaccuracy thereof would not, individually or in the aggregate, have a
     Material Adverse Effect, at and as of the Effective Time as if made at and
     as of such time, except that those representations and warranties which
     address matters only as of a particular date shall remain true and correct
     as of such date, and the Parent shall have received a certificate signed by
     the principal financial officer of the Company to the foregoing effect;
 
          (b) no Material Adverse Effect shall have occurred;
 
          (c) the Parent shall have received or be satisfied that it will
     receive all consents and approvals contemplated by Section 3.3 and any
     other consents of third parties necessary in connection with the
     consummation of the Merger if the failure to obtain any such consent would
     have a Material Adverse Effect;
 
          (d) the Parent and the Purchaser shall have obtained equity and debt
     funds necessary to finance the Transactions, either through direct
     obligations or through obligations entered into by the Company; and
 
          (e) the Parent shall have received all documents it may reasonably
     request relating to the existence of the Company and the authority of the
     Company to enter into this Agreement, all in form and substance reasonably
     satisfactory to the Parent.
 
     Section 6.3  Additional Conditions to the Obligations of the Company.  The
obligations of the Company to consummate the Merger are also subject to the
satisfaction at or prior to the Effective Time of
 
                                      A-12
<PAGE>   92
 
the following further conditions, any or all of which may be waived, in whole or
in part, by the Company to the extent permitted by applicable Law:
 
          (a) the Parent and the Purchaser shall have performed in all material
     respects all of their respective obligations hereunder required to be
     performed by them at or prior to the Effective Time, the representations
     and warranties of the Parent and the Purchaser contained in this Agreement
     and in any certificate delivered by the Parent or the Purchaser pursuant
     hereto shall be true and correct in all material respects at and as of the
     Effective Time as if made at and as of such time, except that those
     representations and warranties which address matters only as of a
     particular date shall remain true and correct as of such date, and the
     Company shall have received a certificate signed by the President or any
     Vice President of each of the Parent and the Purchaser to the foregoing
     effect;
 
          (b) the Company shall have received all documents it may reasonably
     request relating to the existence of the Parent or the Purchaser and the
     authority of the Parent or the Purchaser to enter into this Agreement, all
     in form and substance reasonably satisfactory to the Company.
 
                                   ARTICLE 7
 
                                  TERMINATION
 
     Section 7.1  Termination.  This Agreement may be terminated and the
Transactions may be abandoned at any time prior to the Effective Time
(notwithstanding any approval of this Agreement by the Shareholders):
 
          (a) by mutual written consent of the Company (such determination to be
     made on behalf of the Company by the Special Committee in its sole
     discretion) and the Parent;
 
          (b) by either the Parent or the Company (such determination to be made
     on behalf of the Company by the Special Committee in its sole discretion),
     if the Merger has not been consummated by January 30, 1998; provided,
     however, that the right to terminate this Agreement under this Section
     7.1(b) shall not be available to any party whose failure to fulfill any
     obligation under this Agreement has been the cause of, or resulted in, the
     failure of the Effective Time to occur on or before such date;
 
          (c) by either the Parent or the Company (such determination to be made
     on behalf of the Company by the Special Committee in its sole discretion),
     if there shall be any Law that makes consummation of the Transactions
     illegal or otherwise prohibited or if any Order enjoining the Parent or the
     Company from consummating the Transactions is entered and such Order shall
     become final and nonappealable;
 
          (d) by either the Parent or the Company if this Agreement and the
     Transactions shall fail to be approved and adopted by the required vote of
     the Shareholders and the Public Shareholders of the Company at the Special
     Meeting called for such purpose, as set forth in Section 6.1(a) above;
 
          (e) by either the Parent or the Company (such determination to be made
     on behalf of the Company by the Special Committee in its sole discretion),
     if, consistent with the terms of this Agreement, the Board of Directors of
     the Company withdraws, modifies or changes its recommendation of this
     Agreement or the Transactions in a manner adverse to the Parent or the
     Purchaser or shall have resolved to do any of the foregoing or the Board of
     Directors of the Company shall have recommended to the Shareholders of the
     Company any Competing Transaction or resolved to do so.
 
     Section 7.2  Effect of Termination.  If this Agreement is terminated
pursuant to Section 7.1, this Agreement shall become void and of no effect with
no liability on the part of any party hereto, except that the agreements
contained in Section 8.6 shall survive the termination hereof; provided,
however, that, except as specifically provided herein, nothing herein shall
relieve any party hereto of liability for any breach of this Agreement.
 
                                      A-13
<PAGE>   93
 
                                   ARTICLE 8
 
                                 MISCELLANEOUS
 
     Section 8.1  Definitions.  As used herein, the following terms have the
following respective meanings (such meanings to be equally applicable to both
the singular and plural forms of the terms defined):
 
     "Affiliate" means, with respect to a Person, any other Person that,
directly or indirectly through one or more intermediaries, controls, or is
controlled by, or is under common control with, such given Person.
 
     "Agreement" means this Agreement and Plan of Merger, as the same may be
supplemented, modified or amended from time to time.
 
     "Combination Act" means the Tennessee Business Combination Act, as amended.
 
     "Company Common Stock" means the common stock, $.001 par value per share,
of the Company.
 
     "Company Subsidiaries" means American Sign & Marketing Services, Inc. and
Plasti-Line Columbia, Inc.
 
     "Exchange Act" means the Securities Exchange Act of 1934, as amended, and
the rules and regulations promulgated thereunder.
 
     "Expenses" means all reasonable out-of-pocket expenses (including, without
limitation, all fees and expenses of counsel, accountants, investment bankers,
experts and consultants and commitment fees and other financing fees and
expenses) incurred by the Parent, the Purchaser or the Company or on behalf of
any such party in connection with or related to the authorization, preparation,
negotiation, execution and performance of this Agreement, the preparation,
printing, filing and mailing of the Proxy Statement and Schedule 13E-3, the
solicitation of the shareholder approvals and all other matters related to the
consummation of the transactions contemplated hereby.
 
     "GAAP" means United States generally accepted accounting principles
consistently applied.
 
     "Governmental Authority" means any federal, state, county, local, foreign
or other governmental or public agency, instrumentality, commission, authority,
board or body, and any court, arbitrator, mediator or tribunal.
 
     "HSR Act" means the Hart-Scott-Rodino Antitrust Improvements Act of 1976,
as amended, and all regulations promulgated thereunder.
 
     "Law" means any code, law, ordinance, regulation, rule or statute of any
Governmental Authority.
 
     "Lien" means any security interest, lien, mortgage, deed to secure debt,
deed of trust, pledge, charge, conditional sale or other title retention
agreement, or other encumbrance of any kind.
 
     "Material Adverse Effect" means any matter that would reasonably be
expected to affect materially and adversely the business, condition (financial
or otherwise) or results of operations of the Company and the Company
Subsidiaries considered as a whole.
 
     "Order" shall mean any administrative decision or award, decree,
injunction, judgment, order, quasi-judicial decision or award, ruling, or writ
of any federal, state, local or foreign or other court, arbitrator, mediator,
tribunal, administrative agency or other Governmental Authority.
 
     "Person" means an individual, a corporation, a partnership, an association,
a trust, a limited liability company or any other entity or organization,
including a government or political subdivision or any agency or instrumentality
thereof.
 
     "Preferred Stock" means the preferred stock, $.001 par value per share, of
the Company.
 
     "Purchaser Common Stock" means the common stock, $.001 par value per share,
of the Purchaser.
 
     "SEC" means the Securities and Exchange Commission.
 
                                      A-14
<PAGE>   94
 
     "Surviving Corporation" means the Company as the surviving corporation
resulting from the Merger.
 
     "TBCA" means the Tennessee Business Corporation Act, as amended.
 
     The following terms are defined in the following Sections of this
Agreement:
 
<TABLE>
<CAPTION>
              TERM                     SECTION
- --------------------------------  -----------------
<S>                               <C>
"Bylaws"                          1.2
"Certificates"                    2.2(b)
"Charter"                         1.2
"Closing"                         1.4
"Closing Date"                    1.4
"Company"                         Opening Paragraph
"Company Disclosure Documents"    3.9(a)
"Company 10-K"                    3.7
"Company 10-Qs"                   3.8
"Competing Transaction"           5.3
"Dissenting Shareholders"         2.1(d)
"Effective Time"                  1.3
"Merger"                          1.2
"Merger Consideration"            2.1(d)
"Parent"                          Opening Paragraph
"Paying Agent"                    2.2(a)
"Proxy Statement"                 1.6(b)
"Purchaser"                       Opening Paragraph
"Schedule 13E-3"                  1.6(b)
"Share"                           2.1
"Shareholders"                    1.1
"Special Committee"               1.1
"Special Meeting"                 1.6(a)
"Subsidiary Securities"           3.6
"Surviving Corporation"           1.2
"Transactions"                    1.1
"Voting Debt"                     3.5
</TABLE>
 
     Section 8.2  Notices.  Unless otherwise specifically provided herein, any
notice, demand, request or other communication herein requested or permitted to
be given shall be in writing and may be personally served, sent by overnight
courier service, or sent by telecopy with a confirming copy sent by United
States first-class mail, each with any postage or delivery charge prepaid. For
the purposes hereof, the addresses of the parties hereto (until notice of a
change thereof is delivered as provided in this Section) shall be as follows:
 
If to the Company:           Plasti-Line, Inc.
                             c/o James F. Smith, Jr.
                             5508 Heathrow Drive
                             Knoxville, Tennessee 37919
                             Telephone: (423) 588-2878
                             Telecopy: (423) 584-4971
 
With a copy (which shall
not constitute notice) to:   Bass, Berry & Sims, L.L.P.
                             2700 First American Center
                             Nashville Tennessee 37238-2700
                             Attn: Bob F. Thompson
                             Telephone: (615) 742-6200
                             Telecopy: (615) 742-6293
 
                                      A-15
<PAGE>   95
 
If to the Parent or the
Purchaser:                   PL Acquisition Corp.
                             P.O. Box 59043
                             Knoxville, Tennessee 37950-9043
                             Attn: James Martin
                             Telephone: (423) 947-8464
                             Telecopy: (423) 947-8565
 
With a copy (which shall
not constitute notice) to:   Alston & Bird LLP
                             1201 West Peachtree Street
                             Atlanta, Georgia 30309
                             Attn: B. Harvey Hill, Jr.
                             Telephone: (404) 881-7446
                             Telecopy: (404) 881-777
 
     Any notice provided hereunder shall be deemed to have been given on the
date delivered in person, or on the next business day after deposit with an
overnight courier service, or on the date received by telecopy transmissions.
 
     Section 8.3  Survival of Representations and Warranties.  The
representations and warranties contained herein and in any certificate delivered
pursuant hereto shall not survive the Effective Time or the termination of this
Agreement. Nothing in this Section 8.3 shall relieve any party for any breach of
any representation, warranty or agreement in this Agreement occurring prior to
termination, except that the Agreements in Article 2 and Section 5.6 hereof and
this Section 8.3 shall survive the Effective Time indefinitely and those set
forth in Section 8.6 hereof shall survive termination indefinitely.
 
     Section 8.4  Enforcement of Agreement.  Until the Effective Time, the
Special Committee shall continue in existence and shall have the right to cause
the Company to take any action necessary to enforce the rights of the Company
and the obligations of Martin, the Parent and the Purchaser under this
Agreement.
 
     Section 8.5  Amendments; No Waivers.  (a) Any provision of this Agreement
may be amended or waived prior to the Effective Time if, and only if, such
amendment or waiver is in writing and signed by all parties hereto, or in the
case of a waiver, by the party against whom the waiver is to be effective;
provided that any such amendment and any such waiver by the Company shall have
been approved by the Board of Directors of the Company, acting on the
recommendation of the Special Committee; and provided, further, that after the
adoption of this Agreement by the Shareholders and the Public Shareholders, no
such amendment or waiver shall, without the further approval of such
Shareholders and such Public Shareholders, alter or change (i) the amount or
kind of consideration to be received in exchange for any shares of capital stock
of the Company or (ii) any of the terms or conditions of this Agreement if such
alteration or change would adversely affect the holders of any shares of capital
stock of the Company.
 
     (b) No failure or delay by any party in exercising any right, power or
privilege hereunder shall operate as a waiver thereof nor shall any single or
partial exercise thereof preclude any other or further exercise thereof or the
exercise of any other right, power or privilege. The rights and remedies herein
provided shall be cumulative and not exclusive of any rights or remedies
provided by law.
 
     Section 8.6  Expenses.  All reasonable Expenses incurred by all parties in
connection with this Agreement and the consummation of the Transactions shall be
paid by the Company if the transaction is consummated. If the transaction is not
consummated, Parent shall pay its expenses related to the transaction of up to
$100,000 and the Company shall pay all other expenses, provided that Company
shall retain its rights, if any, under Section 7.2. Parent will not take any
action to change the Senior Lenders or Subordinated Lender so as to materially
increase the expenses payable by the Company without the prior consent of the
Company. The Company retains the right to negotiate directly any of the expenses
with the third parties that must be paid by the Company pursuant to this Section
8.6.
 
                                      A-16
<PAGE>   96
 
     Section 8.7  Successors and Assigns.  The provisions of this Agreement
shall be binding upon and inure to the benefit of the parties hereto and their
respective successors and assigns, provided that no party may assign, delegate
or otherwise transfer any of its rights or obligations under this Agreement
without the consent of the other parties hereto except that the Parent may
transfer or assign, in whole or from time to time in part, to one or more of its
Affiliates, its rights under this Agreement, but any such transfer or assignment
will not relieve the Parent of its obligations under this Agreement or prejudice
the rights of shareholders to receive the Merger Consideration for Shares
properly surrendered in accordance with Section 2.2. This Agreement shall not be
construed so as to confer any right or benefit upon any Person other than the
parties to this Agreement, and their respective successors and assigns.
 
     Section 8.8  Governing Law.  Regardless of the place or places where this
Agreement may be executed, delivered or consummated, this Agreement shall be
governed by and construed in accordance with the Laws of the State of Tennessee,
without regard to any applicable conflicts of Laws.
 
     Section 8.9  Severability.  Any term or provision of this Agreement which
is invalid or unenforceable in any jurisdiction shall, as to that jurisdiction,
be ineffective to the extent of such invalidity or unenforceability without
rendering invalid or unenforceable the remaining terms and provisions of this
Agreement or affecting the validity or enforceability of any of the terms or
provisions of this Agreement in any other jurisdiction. If any provision of this
Agreement is so broad as to be unenforceable, the provision shall be interpreted
to be only so broad as is enforceable.
 
     Section 8.10  Captions.  The captions contained in this Agreement are for
reference purposes only and are not part of this Agreement.
 
     Section 8.11  Interpretations.  Neither this Agreement nor any uncertainty
or ambiguity herein shall be construed or resolved against any party, whether
under any rule of construction or otherwise. No party to this Agreement shall be
considered the draftsman. The parties acknowledge and agree that this Agreement
has been reviewed, negotiated and accepted by all parties and their attorneys
and shall be construed and interpreted according to the ordinary meaning of the
words used so as fairly to accomplish the purposes and intentions of all parties
hereto.
 
     Section 8.12  Counterparts; Effectiveness.  This Agreement may be signed in
any number of counterparts, each of which shall be an original, with the same
effect as if the signatures were upon the same instrument. This Agreement shall
become effective when each party hereto shall have received counterparts hereof
signed by all of the other parties hereto.
 
     IN WITNESS WHEREOF, each of the parties has caused this Agreement to be
executed on its behalf as of the day and year first above written.
 
<TABLE>
<S>                                                <C>
                                                   PLASTI-LINE, INC.
Attest:
                                                   By: /s/ JAMES F. SMITH, JR.
       /s/ MARK J. DEUSCHLE                           -----------------------------------------
- --------------------------------------------          James F. Smith, Jr.
Mark J. Deuschle, Secretary                           Chairman of the Special Committee
                                                      of the Board of Directors

                                                   PL HOLDING CORP.
Attest:
                                                   By: /s/ JAMES R. MARTIN
      /s/ MARK J. DEUSCHLE,                           -----------------------------------------
- --------------------------------------------          James R. Martin
Mark J. Deuschle, Secretary                           Chairman of the Board
                                                      and President
</TABLE>
 
                                      A-17
<PAGE>   97
 
                                                                       EXHIBIT B
 
              CHAPTER 23 OF THE TENNESSEE BUSINESS CORPORATION ACT
                      RELATING TO DISSENTING SHAREHOLDERS
 
                             TITLE 48, CHAPTER 23.
                               DISSENTERS' RIGHTS
 
PART 1.  RIGHT TO DISSENT AND OBTAIN PAYMENT FOR SHARES
 
48-23-101.  DEFINITIONS
 
     As used in this chapter, unless the context otherwise requires:
 
          (1) "Beneficial shareholder" means the person who is a beneficial
     owner of shares held by a nominee as the record shareholder;
 
          (2) "Corporation" means the issuer of the shares held by a dissenter
     before the corporate action, or the surviving or acquiring corporation by
     merger or share exchange of that issuer;
 
          (3) "Dissenter" means a shareholder who is entitled to dissent from
     corporate action under Section 48-23-102 and who exercises that right when
     and in the manner required by part 2 of this chapter;
 
          (4) "Fair value", with respect to a dissenter's shares, means the
     value of the shares immediately before the effectuation of the corporate
     action to which the dissenter objects, excluding any appreciation or
     depreciation in anticipation of the corporate action;
 
          (5) "Interest" means interest from the effective date of the corporate
     action that gave rise to the shareholder's right to dissent until the date
     of payment, at the average auction rate paid on United States treasury
     bills with a maturity of six (6) months (or the closest maturity thereto)
     as of the auction date for such treasury bills closest to such effective
     date;
 
          (6) "Record shareholder" means the person in whose name shares are
     registered in the records of a corporation or the beneficial owner of
     shares to the extent of the rights granted by a nominee certificate on file
     with a corporation; and
 
          (7) "Shareholder" means the record shareholder or the beneficial
     shareholder.
 
48-23-102.  RIGHT TO DISSENT
 
     (a) A shareholder is entitled to dissent from, and obtain payment of the
fair value of the shareholder's shares in the event of, any of the following
corporate actions:
 
          (1) Consummation of a plan of merger to which the corporation is a
     party:
 
             (A) If shareholder approval is required for the merger by Section
        48-21-104 or the charter and the shareholder is entitled to vote on the
        merger; or
 
             (B) If the corporation is a subsidiary that is merged with its
        parent under Section 48-21-105;
 
          (2) Consummation of a plan of share exchange to which the corporation
     is a party as the corporation whose shares will be acquired, if the
     shareholder is entitled to vote on the plan;
 
          (3) Consummation of a sale or exchange of all, or substantially all,
     of the property of the corporation other than in the usual and regular
     course of business, if the shareholder is entitled to vote on the sale or
     exchange, including a sale in dissolution, but not including a sale
     pursuant to court order or a sale for cash pursuant to a plan by which all
     or substantially all of the net proceeds of the sale will be distributed to
     the shareholders within one (1) year after the date of sale;
 
                                       B-1
<PAGE>   98
 
          (4) An amendment of the charter that materially and adversely affects
     rights in respect of a dissenter's shares because it:
 
             (A) Alters or abolishes a preferential right of the shares;
 
             (B) Creates, alters, or abolishes a right in respect of redemption,
        including a provision respecting a sinking fund for the redemption or
        repurchase, of the shares;
 
             (C) Alters or abolishes a preemptive right of the holder of the
        shares to acquire shares or other securities;
 
             (D) Excludes or limits the right of the shares to vote on any
        matter, or to cumulate votes, other than a limitation by dilution
        through issuance of shares or other securities with similar voting
        rights; or
 
             (E) Reduces the number of shares owned by the shareholder to a
        fraction of a share, if the fractional share is to be acquired for cash
        under Section 48-16-104; or
 
          (5) Any corporate action taken pursuant to a shareholder vote to the
     extent the charter, bylaws, or a resolution of the board of directors
     provides that voting or nonvoting shareholders are entitled to dissent and
     obtain payment for their shares.
 
     (b) A shareholder entitled to dissent and obtain payment for the
shareholder's shares under this chapter may not challenge the corporate action
creating the shareholder's entitlement unless the action is unlawful or
fraudulent with respect to the shareholder or the corporation.
 
     (c) Notwithstanding the provisions of subsection (a), no shareholder may
dissent as to any shares of a security which, as of the date of the effectuation
of the transaction which would otherwise give rise to dissenters' rights, is
listed on an exchange registered under Section 6 of the Securities Exchange Act
of 1934, as amended, or is a "national market system security," as defined in
rules promulgated pursuant to the Securities Exchange Act of 1934, as amended.
 
48-23-103.  DISSENT BY NOMINEES AND BENEFICIAL OWNERS
 
     (a) A record shareholder may assert dissenters' rights as to fewer than all
the shares registered in the record shareholder's name only if the record
shareholder dissents with respect to all shares beneficially owned by any one
(1) person and notifies the corporation in writing of the name and address of
each person on whose behalf the record shareholder asserts dissenters' rights.
The rights of a partial dissenter under this subsection are determined as if the
shares as to which the partial dissenter dissents and the partial dissenter's
other shares were registered in the names of different shareholders.
 
     (b) A beneficial shareholder may assert dissenters' rights as to shares of
any one (1) or more classes held on the beneficial shareholder's behalf only if
the beneficial shareholder:
 
          (1) Submits to the corporation the record shareholder's written
     consent to the dissent not later than the time the beneficial shareholder
     asserts dissenters' rights; and
 
          (2) Does so with respect to all shares of the same class of which the
     person is the beneficial shareholder or over which the person has power to
     direct the vote.
 
PART 2.  PROCEDURE FOR EXERCISE OF DISSENTERS' RIGHTS
 
48-23-201.  NOTICE OF DISSENTERS' RIGHTS
 
     (a) If proposed corporate action creating dissenters' rights under Section
48-23-102 is submitted to a vote at a shareholders' meeting, the meeting notice
must state that shareholders are or may be entitled to assert dissenters' rights
under this chapter and be accompanied by a copy of this chapter.
 
                                       B-2
<PAGE>   99
 
     (b) If corporate action creating dissenters' rights under Section 48-23-102
is taken without a vote of shareholders, the corporation shall notify in writing
all shareholders entitled to assert dissenters' rights that the action was taken
and send them the dissenters' notice described in Section 48-23-203.
 
     (c) A corporation's failure to give notice pursuant to this section will
not invalidate the corporate action.
 
48-23-202.  NOTICE OF INTENT TO DEMAND PAYMENT
 
     (a) If proposed corporate action creating dissenters' rights under Section
48-23-102 is submitted to a vote at a shareholders' meeting, a shareholder who
wishes to assert dissenters' rights must:
 
          (1) Deliver to the corporation, before the vote is taken, written
     notice of the shareholder's intent to demand payment for the shareholder's
     shares if the proposed action is effectuated; and
 
          (2) Not vote the shareholder's shares in favor of the proposed action.
     No such written notice of intent to demand payment is required of any
     shareholder to whom the corporation failed to provide the notice required
     by Section 48-23-201.
 
     (b) A shareholder who does not satisfy the requirements of subsection (a)
is not entitled to payment for the shareholder's shares under this chapter.
 
48-23-203.  DISSENTERS' NOTICE
 
     (a) If proposed corporate action creating dissenters' rights under Section
48-23-102 is authorized at a shareholders' meeting, the corporation shall
deliver a written dissenters' notice to all shareholders who satisfied the
requirements of Section 48-23-202.
 
     (b) The dissenters' notice must be sent no later than ten (10) days after
the corporate action was authorized by the shareholders or effectuated,
whichever is the first to occur, and must:
 
          (1) State where the payment demand must be sent and where and when
     certificates for certificated shares must be deposited;
 
          (2) Inform holders of uncertificated shares to what extent transfer of
     the shares will be restricted after the payment demand is received;
 
          (3) Supply a form for demanding payment that includes the date of the
     first announcement to news media or to shareholders of the principal terms
     of the proposed corporate action and requires that the person asserting
     dissenters' rights certify whether or not the person asserting dissenters'
     rights acquired beneficial ownership of the shares before that date;
 
          (4) Set a date by which the corporation must receive the payment
     demand, which date may not be fewer than one (1) nor more than two (2)
     months after the date the subsection (a) notice is delivered; and
 
          (5) Be accompanied by a copy of this chapter if the corporation has
     not previously sent a copy of this chapter to the shareholder pursuant to
     Section 48-23-201.
 
48-23-204.  DUTY TO DEMAND PAYMENT
 
     (a) A shareholder sent a dissenters' notice described in Section 48-23-203
must demand payment, certify whether the shareholder acquired beneficial
ownership of the shares before the date required to be set forth in the
dissenters' notice pursuant to Section 48-23-203(b)(3), and deposit the
shareholder's certificates in accordance with the terms of the notice.
 
     (b) The shareholder who demands payment and deposits the shareholder's
share certificates under subsection (a) retains all other rights of a
shareholder until these rights are canceled or modified by the effectuation of
the proposed corporate action.
 
                                       B-3
<PAGE>   100
 
     (c) A shareholder who does not demand payment or deposit the shareholder's
share certificates where required, each by the date set in the dissenters'
notice, is not entitled to payment for the shareholder's shares under this
chapter.
 
     (d) A demand for payment filed by a shareholder may not be withdrawn unless
the corporation with which it was filed, or the surviving corporation, consents
thereto.
 
48-23-205.  SHARE RESTRICTIONS
 
     (a) The corporation may restrict the transfer of uncertificated shares from
the date the demand for their payment is received until the proposed corporate
action is effectuated or the restrictions released under Section 48-23-207.
 
     (b) The person for whom dissenters' rights are asserted as to
uncertificated shares retains all other rights of a shareholder until these
rights are canceled or modified by the effectuation of the proposed corporate
action.
 
48-23-206.  PAYMENT
 
     (a) Except as provided in Section 48-23-208, as soon as the proposed
corporate action is effectuated, or upon receipt of a payment demand, whichever
is later, the corporation shall pay each dissenter who complied with Section
48-23-204 the amount the corporation estimates to be the fair value of each
dissenter's shares, plus accrued interest.
 
     (b) The payment must be accompanied by:
 
          (1) The corporation's balance sheet as of the end of a fiscal year
     ending not more than sixteen (16) months before the date of payment, an
     income statement for that year, a statement of changes in shareholders'
     equity for that year, and the latest available interim financial
     statements, if any;
 
          (2) A statement of the corporation's estimate of the fair value of the
     shares;
 
          (3) An explanation of how the interest was calculated;
 
          (4) A statement of the dissenter's right to demand payment under
     Section 48-23-209; and
 
          (5) A copy of this chapter if the corporation has not previously sent
     a copy of this chapter to the shareholder pursuant to Section 48-23-201 or
     Section 48-23-203.
 
48-23-207.  FAILURE TO TAKE ACTION
 
     (a) If the corporation does not effectuate the proposed action that gave
rise to the dissenters' rights within two (2) months after the date set for
demanding payment and depositing share certificates, the corporation shall
return the deposited certificates and release the transfer restrictions imposed
on uncertificated shares.
 
     (b) If, after returning deposited certificates and releasing transfer
restrictions, the corporation effectuates the proposed action, it must send a
new dissenters' notice under Section 48-23-203 and repeat the payment demand
procedure.
 
48-23-208.  AFTER-ACQUIRED SHARES
 
     (a) A corporation may elect to withhold payment required by Section
48-23-206 from a dissenter unless the dissenter was the beneficial owner of the
shares before the date set forth in the dissenters' notice as the date of the
first announcement to news media or to shareholders of the principal terms of
the proposed corporate action.
 
     (b) To the extent the corporation elects to withhold payment under
subsection (a), after effectuating the proposed corporate action, it shall
estimate the fair value of the shares, plus accrued interest, and shall pay this
amount to each dissenter who agrees to accept it in full satisfaction of the
dissenter's demand. The corporation
 
                                       B-4
<PAGE>   101
 
shall send with its offer a statement of its estimate of the fair value of the
shares, an explanation of how the interest was calculated, and a statement of
the dissenter's right to demand payment under Section 48-23-209.
 
48-23-209.  PROCEDURE IF SHAREHOLDER DISSATISFIED WITH PAYMENT OR OFFER
 
     (a) A dissenter may notify the corporation in writing of the dissenter's
own estimate of the fair value of the dissenter's shares and amount of interest
due, and demand payment of the dissenter's estimate (less any payment under
Section 48-23-206), or reject the corporation's offer under Section 48-23-208
and demand payment of the fair value of the dissenter's shares and interest due,
if:
 
          (1) The dissenter believes that the amount paid under Section
     48-23-206 or offered under Section 48-23-208 is less than the fair value of
     the dissenter's shares or that the interest due is incorrectly calculated;
 
          (2) The corporation fails to make payment under Section 48-23-206
     within two (2) months after the date set for demanding payment; or
 
          (3) The corporation, having failed to effectuate the proposed action,
     does not return the deposited certificates or release the transfer
     restrictions imposed on uncertificated shares within two (2) months after
     the date set for demanding payment.
 
     (b) A dissenter waives the dissenter's right to demand payment under this
section unless the dissenter notifies the corporation of the dissenter's demand
in writing under subsection (a) within one (1) month after the corporation made
or offered payment for the dissenter's shares.
 
PART 3.  JUDICIAL APPRAISAL OF SHARES
 
48-23-301.  COURT ACTION
 
     (a) If a demand for payment under Section 48-23-209 remains unsettled, the
corporation shall commence a proceeding within two (2) months after receiving
the payment demand and petition the court to determine the fair value of the
shares and accrued interest. If the corporation does not commence the proceeding
within the two-month period, it shall pay each dissenter whose demand remains
unsettled the amount demanded.
 
     (b) The corporation shall commence the proceeding in a court of record
having equity jurisdiction in the county where the corporation's principal
office (or, if none in this state, its registered office) is located. If the
corporation is a foreign corporation without a registered office in this state,
it shall commence the proceeding in the county in this state where the
registered office of the domestic corporation merged with or whose shares were
acquired by the foreign corporation was located.
 
     (c) The corporation shall make all dissenters (whether or not residents of
this state) whose demands remain unsettled, parties to the proceeding as in an
action against their shares and all parties must be served with a copy of the
petition. Nonresidents may be served by registered or certified mail or by
publication as provided by law.
 
     (d) The jurisdiction of the court in which the proceeding is commenced
under subsection (b) is plenary and exclusive. The court may appoint one (1) or
more persons as appraisers to receive evidence and recommend decision on the
question of fair value. The appraisers have the powers described in the order
appointing them, or in any amendment to it. The dissenters are entitled to the
same discovery rights as parties in other civil proceedings.
 
     (e) Each dissenter made a party to the proceeding is entitled to judgment:
 
          (1) For the amount, if any, by which the court finds the fair value of
     the dissenter's shares, plus accrued interest, exceeds the amount paid by
     the corporation; or
 
          (2) For the fair value, plus accrued interest, of the dissenter's
     after-acquired shares for which the corporation elected to withhold payment
     under Section 48-23-208.
 
                                       B-5
<PAGE>   102
 
48-23-302.  COURT COSTS AND COUNSEL FEES
 
     (a) The court in an appraisal proceeding commenced under Section 48-23-301
shall determine all costs of the proceeding, including the reasonable
compensation and expenses of appraisers appointed by the court. The court shall
assess the costs against the corporation, except that the court may assess costs
against all or some of the dissenters, in amounts the court finds equitable, to
the extent the court finds the dissenters acted arbitrarily, vexatiously, or not
in good faith in demanding payment under Section 48-23-209.
 
     (b) The court may also assess the fees and expenses of counsel and experts
for the respective parties, in amounts the court finds equitable against:
 
          (1) The corporation and in favor of any or all dissenters if the court
     finds the corporation did not substantially comply with the requirements of
     part 2 of this chapter; or
 
          (2) Either the corporation or a dissenter, in favor of any other
     party, if the court finds that the party against whom the fees and expenses
     are assessed acted arbitrarily, vexatiously, or not in good faith with
     respect to the rights provided by this chapter.
 
     (c) If the court finds that the services of counsel for any dissenter were
of substantial benefit to other dissenters similarly situated, and that the fees
for those services should not be assessed against the corporation, the court may
award to these counsel reasonable fees to be paid out of the amounts awarded to
the dissenters who were benefited.
 
                                       B-6
<PAGE>   103
 
                                                                       EXHIBIT C
 
                                                                November 3, 1997
 
Special Committee of the Board of Directors
Plasti-Line, Inc.
623 E. Emory Road
Knoxville, Tennessee 37950
 
Gentlemen:
 
     You have requested our opinion as to the fairness, from a financial point
of view, to the Public Shareholders of the outstanding common stock, par value
$0.001 per share (the "Common Stock") of Plasti-Line, Inc. (the "Company"), of
the Merger Consideration proposed to be received by such holders pursuant to the
Agreement and Plan of Merger, (the "Merger Agreement"), dated as of November 3,
1997 among the Company, PL Holding Corp., a Tennessee corporation ("Parent"), PL
Acquisition Corp., a Tennessee corporation and a wholly owned subsidiary of
Parent ("Merger Sub"), and James R. Martin, Chairman of the Board and Chief
Executive Officer of the Company and beneficial owner of approximately 47% of
the outstanding voting power of the Company's Common Stock ("Martin").
Capitalized terms used herein, if not otherwise defined herein, shall have the
respective meanings set forth in the Merger Agreement.
 
     The Merger Agreement provides for the merger of Merger Sub with and into
the Company (the "Merger"), with the Company being the surviving corporation
(the "Surviving Corporation"). Following the Merger, the Company will be a
direct wholly owned subsidiary of Parent. Pursuant to the Merger, (i) each
outstanding share of Common Stock (other than shares held by the Company as
treasury stock or shares beneficially owned by Parent or by shareholders who do
not vote in favor of the Merger Agreement and who perfect their dissenters'
rights under Chapter 23 of the Tennessee Business Corporation Act ("TBCA")),
will receive $14.50 per share in cash, without interest (the "Merger
Consideration"), (ii) each outstanding share of Common Stock beneficially, owned
by Parent or held by the Company as treasury stock will be canceled without
consideration, and (iii) each outstanding share of Merger Sub common stock, par
value $.001 per share, will be converted into one share of common stock of the
Surviving Corporation. As a result of the Merger, current shareholders of the
Company (other than Parent) will no longer have any equity interest in the
Company. The terms and conditions of the Merger are more fully set forth in the
Merger Agreement.
 
     J.C. Bradford & Co., L.L.C., as part of its investment banking business,
engages in the valuation of businesses and securities in connection with mergers
and acquisitions, negotiated underwritings, secondary distributions of listed
and unlisted securities, private placements and valuations for estate, corporate
and other purposes. We have acted as financial advisor to the Special Committee
of the Board of Directors of the Company in connection with the proposed Merger
and will receive a fee from the Company for our services.
 
     In conducting our analysis and arriving at our opinion, we have considered
such financial and other information as we deemed appropriate including, among
other things, the following: (i) the Merger Agreement; (ii) the historical and
current financial position and results of operations of the Company; (iii)
certain internal financial analyses and forecasts of the Company for the fiscal
years beginning January 1, 1997 and ending December 31, 2002, prepared for the
Company by its senior management; (iv) certain financial and securities data of
certain other companies, the securities of which are publicly traded and that we
believed to be comparable to the Company; (v) prices and premiums paid in
certain other acquisitions and transactions that we believed to be relevant;
(vi) historical and current price and trading activity for the Common Stock; and
(vii) such other financial studies, analyses and investigations as we deemed
appropriate for purposes of our opinion. We also have held discussions with
members of the senior management of the Company regarding the past and current
business operations, financial condition and future prospects of the Company.
With your permission, we have assumed that financing for the Merger has been
irrevocably obtained on terms previously reviewed by us in commitment letters
from lenders, and that the Merger Agreement has been executed and delivered by
the parties thereto on terms substantially similar to those contained in the
most recent draft of the Merger Agreement supplied to and reviewed by us.
 
                                       C-1
<PAGE>   104
 
     We have taken into account our assessment of general economic, market and
financial and other conditions and our experience in other transactions, as well
as our experience in securities valuation and our knowledge of the industries in
which the Company operates generally. Our opinion is necessarily based upon the
information made available to us and conditions as they currently exist and can
be evaluated as of the date hereof. We have relied upon the accuracy and
completeness of all of the financial and other information reviewed by us for
purposes of our opinion and have not assumed any responsibility for, nor
undertaken an independent verification of, such information. With respect to the
internal operating data and financial analyses and forecasts supplied to us, we
have assumed that such data, analyses and forecasts were reasonably prepared on
bases reflecting the best currently available estimates and judgments of the
Company's senior management as to the recent and likely future performance of
the Company. Accordingly, we express no opinion with respect to such analyses or
forecasts or the assumptions on which they are based.
 
     We were not asked to consider and our opinion does not address the relative
merits of the proposed Merger as compared to any alternative business strategies
that might exist for the Company or the effect of any other transactions in
which the Company might engage, which alternatives we were asked not to
consider. Furthermore, we were not asked to propose, nor did we propose, the
consideration to be received by the Public Shareholders in the Merger, nor have
we made an independent evaluation or appraisal of the assets and liabilities of
the Company or any of its subsidiaries or affiliates.
 
     The Company is entitled to reproduce this opinion, in whole but not in
part, in the Merger documents, the Schedule 13E-3 and Proxy Statement as
required by applicable law or appropriate; provided, that any excerpt from or
reference to this opinion (including any summary thereof) in such documents must
be approved by us in advance in writing. Notwithstanding the foregoing, this
opinion does not constitute a recommendation to any holder of Common Stock to
vote in favor of the Merger.
 
     Based upon and subject to the foregoing, and based upon such other matters
as we consider relevant, it is our opinion that, as of the date hereof, the
Merger Consideration to be received by the Public Shareholders in the Merger is
fair to such holders from a financial point of view.
 
                                          Very truly yours,
 
                                          J. C. BRADFORD & CO., L.L.C.
 
                                          By:      /s/ D. BRECK WALKER
                                            ------------------------------------
                                                     D. Breck Walker
                                                     Managing Director
 
                                       C-2
<PAGE>   105
 
                                                                       EXHIBIT D
 
                       [ALSTON & BIRD LETTERHEAD TO COME]
 
                                November 4, 1997
 
Board of Directors
Plasti-Line, Inc.
623 E. Emory Road
Knoxville, Tennessee 37849
 
Re:  Tax Opinion Regarding the Agreement and Plan of Merger Among Plasti-Line,
     Inc., PL Holding Corp., PL Acquisition Corp., and James R. Martin
 
Dear Gentlemen:
 
     We have acted as tax counsel for Plasti-Line, Inc. ("Plasti-Line") in
connection with that certain Agreement and Plan of Merger dated as of November
3, 1997 ("Agreement") among Plasti-Line, PL Holding Corp., PL Acquisition Corp.
("Merger Sub"), and James R. Martin, which provides for the merger ("Merger") of
Merger Sub with and into Plasti-Line. In our capacity as counsel to Plasti-Line,
our opinion has been requested with respect to certain of the federal income tax
consequences of the Merger.
 
     In rendering this opinion, we have examined (i) the Internal Revenue Code
of 1986, as amended (the "Code"), and Treasury Regulations, (ii) the legislative
history of applicable sections of the Code, and (iii) appropriate Internal
Revenue Service and court decisional authority. In addition, we have relied upon
certain assumptions as more fully described below. All terms used herein without
definition shall have the respective meanings specified in the Agreement and,
unless otherwise specified, all section references herein are to the Code.
 
                            INFORMATION RELIED UPON
 
     In rendering the opinions expressed herein, we have examined such documents
as we have deemed appropriate, including:
 
          (1) The Agreement;
 
          (2) Preliminary Proxy Materials of Plasti-Line relating to a Special
     Meeting of Plasti-Line's shareholders, whereby such shareholders will vote
     upon a proposal to approve and adopt the Agreement and related transaction
     (the "Proxy Materials"); and
 
          (3) Such additional documents as we have considered relevant.
 
     In our examination of the documents, we have assumed with your consent that
all documents submitted to us as photocopies faithfully reproduce the originals
thereof, that such originals are authentic, that all such documents have been or
will be duly executed to the extent required, and that all statements set forth
in such documents are accurate.
 
     We have also obtained such additional information and representations as we
have deemed relevant and necessary through consultation with various officers
and representatives of Plasti-Line and PL Holding Corp.
 
     As we understand the transaction, pursuant to the Agreement, Merger Sub
will merge into Plasti-Line. Pursuant to the Merger, each outstanding share of
Plasti-Line common stock, $.001 par value per share ("Common Stock"), other than
shares beneficially owned by PL Holding Corp. or shares owned by Plasti-Line as
treasury stock (the "Public Shares"), will receive $14.50 per share in cash,
without interest, with the exception of any Public Shares held by shareholders
who perfect their dissenters' rights in accordance with Tennessee law. After the
Merger, Plasti-Line will be the surviving corporation and will be a wholly owned
 
                                       D-1
<PAGE>   106
 
subsidiary of PL Holding Corp. As a result of the Merger, the holders of the
Public Shares (the "Public Shareholders") will no longer have any equity
interest in Plasti-Line.
 
                                    OPINION
 
     Based upon and subject to the foregoing, it is our opinion that:
 
          1. The Merger, in which the Public Shareholders will receive cash for
     their Common Stock, will be treated as a sale of the Common Stock by the
     Public Shareholders and will be a taxable event for federal income tax
     purposes. Rev. Rul. 73-427, 1973-2 C.B. 301; Rev. Rul. 79-273, 1979-2 C.B.
     125.
 
          2. The Public Shareholders will recognize a capital gain or a capital
     loss assuming the Common Stock is a capital asset in the hands of the
     Public Shareholders. I.R.C. Section 1001.
 
          3. Assuming the Common Stock is a capital asset, the amount of capital
     gain or loss recognized by each Public Shareholder will be equal to the
     difference between the amount of cash received pursuant to the Merger and
     the tax basis of the Common Stock held by such Public Shareholder. I.R.C.
     Section 1001.
 
          4. Any capital gain or loss will be a long-term capital gain or loss
     assuming that the Public Shareholder has held the Common Stock for more
     than 12 months. I.R.C. Section 1222. The maximum rate of capital gains tax
     for corporations is 35%. The maximum rate of tax on net capital gains of
     individuals, trusts, and estates, however, will depend upon the length of
     the period that the Common Stock was held. If the Common Stock was held for
     more than 18 months, the maximum rate of capital gains tax is 20% (for
     fifteen percent bracket taxpayers, such maximum rate is reduced to 10%).
     I.R.C. Section 1, as amended. If the Common Stock was held for more than
     one year but not more than 18 months, the maximum rate of capital gains tax
     remains at 28%. I.R.C. Section 1, as amended.
 
          5. The description of tax consequences of the Merger contained in the
     Proxy Materials is an accurate description of the material federal income
     tax consequences thereof.
 
                                   CONCLUSION
 
     The opinions expressed herein are based upon existing statutory,
regulatory, and judicial authority, any of which may be changed at any time with
retroactive effect. In addition, our opinions are based solely on the documents
that we have examined, the additional information that we have obtained, and the
statements set out herein, which we have assumed are true on the date hereof and
will be true on the date on which the Merger is consummated. Our opinions cannot
be relied upon if any of the facts pertinent to the federal income tax treatment
of the Merger stated in such documents or in such additional information is, or
later becomes, inaccurate, or if any of the statements set out herein are, or
later become, inaccurate. Finally, our opinions are limited to the tax matters
specifically covered thereby, and we have not been asked to address, nor have we
addressed, any other tax consequences of the Merger.
 
     We hereby consent to the use of this opinion and to the references made to
the firm under the captions "Summary -- Federal Income Tax Consequences" and
"Special Factors -- Certain Federal Income Tax Consequences of the Merger" in
the Proxy Materials.
 
                                          Very truly yours,
 
                                          Alston & Bird LLP
 
                                          By:      /s/ PINNEY L. ALLEN
                                            ------------------------------------
                                                      Pinney L. Allen
 
                                       D-2

<PAGE>   1
                                                                  EXHIBIT (d)(3)

                                   PROXY CARD
               REVOCABLE PROXY-SOLICITED BY THE BOARD OF DIRECTORS
                                       OF
                                PLASTI-LINE, INC.
             THIS PROXY IS SOLICITED BY THE BOARD OF DIRECTORS FOR A
                        SPECIAL MEETING OF SHAREHOLDERS.

         The undersigned hereby appoints _____________, ______________ and
____________ and each of them, proxies, with full power of substitution, to vote
for and in the name of the undersigned at a Special Meeting of Shareholders (the
"Special Meeting") of Plasti-Line, Inc. (the "Company"), to be held at the
Company's corporate offices, 623 East Emory Road, Knoxville, Tennessee on
__________, ______________ ___, 1997 at 10:00 a.m., local time, and at any and
all adjournments thereof, as indicated on the reverse.

         THIS PROXY CARD WILL BE VOTED AS DIRECTED. IF NO INSTRUCTIONS ARE
SPECIFIED, THIS PROXY CARD WILL BE VOTED IN THE DISCRETION OF THE PROXIES "FOR"
THE PROPOSAL.

         If the undersigned elects to withdraw this proxy card at or before the
time of the Special Meeting or any adjournments thereof and notifies an
authorized representative of the Company at or prior to the Special Meeting of
the decision of the undersigned to withdraw this proxy card, then the power of
said proxies shall be deemed terminated and of no further force and effect. If
the undersigned withdraws this proxy card in the manner described above and
prior to the Special Meeting does not submit a duly executed and subsequently
dated proxy card to the Company, the undersigned may vote in person at the
Special Meeting.

         PLEASE COMPLETE, DATE, SIGN AND MAIL THIS PROXY CARD IN THE ENCLOSED
PREPAID ENVELOPE.

          (CONTINUED, AND TO BE SIGNED AND DATED, ON THE REVERSE SIDE)

FOR    AGAINST   ABSTAIN        THE BOARD OF DIRECTORS RECOMMENDS A VOTE
                                      "FOR" THE FOLLOWING PROPOSAL
[ ]      [ ]       [ ]

                           Approval and adoption of the Agreement and Plan of
                           Merger (the "Merger Agreement") among the Company, PL
                           Holding Corp., PL Acquisition Corp., a wholly owned
                           subsidiary of PL Holding Corp. ("Merger Sub"), and
                           James R. Martin, pursuant to which, among other
                           things, (a) Merger Sub will be merged into the
                           Company (the "Merger") with the Company being the
                           surviving corporation (the "Surviving Corporation")
                           and pursuant to which the separate existence of
                           Merger Sub will cease, (b) each outstanding share of
                           the Company's common stock, $.001 par value per share
                           (the "Common Stock"), except Common Stock held by the
                           Company as treasury stock or beneficially owned by PL
                           Holding Corp. or by persons who perfect their
                           dissenters' rights under Tennessee law, will be
                           converted into the right to receive $14.50 in cash,
                           without interest, (c) each outstanding share of
                           Common Stock beneficially owned by PL Holding Corp.
                           or held by the Company as treasury stock will be
                           canceled without consideration, and (d) each
                           outstanding share of Merger Sub common stock will be
                           converted into one share of common stock of the
                           Surviving Corporation.


Signature________________________ Signature_____________________ Date___________
Please sign exactly as your name appears above. If a corporation, please sign by
the president or other authorized officer and include title. If a partnership,
please sign by an authorized person and include title.

Please mark, sign, date and mail this proxy card promptly, using the enclosed
envelope.

<PAGE>   1
                                                                  EXHIBIT (d)(4)


                 PLASTI-LINE TO BEGIN GOING-PRIVATE DISCUSSIONS


Knoxville, Tennessee
July 30, 1997

         PLASTI-LINE, INC. ("SIGN") announced today that its Board of Directors
has received a merger proposal from James R. Martin, Chairman of the Board and
Chief Executive Officer of Plasti-Line. Under the terms of this proposal, Mr.
Martin intends to form a new corporation, which may include as shareholders
certain key management personnel of Plasti-Line, which intends to acquire all of
the outstanding common stock of Plasti-Line not owned by such corporation at a
price of $13.50 per share in cash.

         The Board of Directors of Plasti-Line has authorized a special
committee of independent directors to negotiate with the proposed acquiring
corporation and to determine whether to approve any such acquisition on behalf
of the Board. Plasti-Line said that there can be no assurance at this time as to
whether or not any transaction will occur or as to the timing or terms of any
transaction.

         Mr. Martin, who currently beneficially owns 46.4% of Plasti-Line's
outstanding common stock, including shares issuable upon the exercise of certain
stock options, has stated to the Board that he has no current intent to sell his
shares of Plasti-Line common stock to a third party.

         Plasti-Line designs, markets, produces and installs interior and
exterior brand identity and point of purchase marketing products and systems for
retailers and manufacturers.

<PAGE>   1
                                                                  EXHIBIT (d)(5)


                          PLASTI-LINE SPECIAL COMMITTEE
                       ACCEPTS $14.50 PER SHARE OFFER AND
                          ENTERS INTO MERGER AGREEMENT


Knoxville, Tennessee
November 4, 1997


         PLASTI-LINE, INC. ("SIGN") announced today that it has entered into a
definitive Agreement and Plan of Merger (the "Merger Agreement") with PL
Holding Corp., PL Acquisition Corp. (a wholly owned subsidiary of PL Holding
Corp.), and James R. Martin, Chairman of the Board and Chief Executive Officer
of Plasti-Line. Mr. Martin, who beneficially owns approximately 47% of
Plasti-Line's outstanding common stock, formed PL Holding Corp. for the
purposes of this transaction.  Certain other members of Plasti-Line's
management will become stockholders of PL Holding Corp., along with Mr. Martin,
on or before closing. The Merger Agreement is expected to result in the
purchase by PL Holding Corp. of the shares of Plasti-Line common stock not
currently owned by Mr. Martin or such management group. At the time of the
merger, PL Acquisition Corp. will be merged into Plasti-Line, and Plasti-Line
will become a wholly owned subsidiary of PL Holding Corp.

         A special committee of independent directors of the Board of
Plasti-Line has negotiated with Mr. Martin, who acted on behalf of PL Holding
Corp. They have agreed that the merger price for the Plasti-Line common stock
will be $14.50 in cash per share

         Negotiations regarding the merger began in July 1997. The merger is
subject to approval of the definitive Merger Agreement by a majority of the
owners of the Plasti-Line shares not owned by Mr. Martin, the management group
or their affiliates. The merger is also subject to PL Holding Corp. obtaining
the financing necessary to pay the merger price and consummate the other
transactions involved in the merger.

         Plasti-Line designs, markets, produces and installs interior and
exterior brand identity and point of purchase marketing products and systems for
retailers and manufacturers.


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