SEATTLE FILMWORKS INC
10-K, 1996-12-19
PHOTOFINISHING LABORATORIES
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<PAGE>
 
                      SECURITIES AND EXCHANGE COMMISSION
                            WASHINGTON, D.C. 20549

                                   FORM 10-K

             [ X ]  ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d)
                    OF THE SECURITIES EXCHANGE ACT OF 1934

                 For the fiscal year ended SEPTEMBER 28, 1996

  [    ]  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
                             EXCHANGE ACT OF 1934

                For the transition period from ______ to ______

                         Commission file No.  0-15338

                            SEATTLE FILMWORKS, INC.
                            -----------------------
            (Exact name of registrant as specified in its charter)


         WASHINGTON                                        91-0964899
  -------------------------                           -------------------
(State or other jurisdiction of                (IRS Employer Identification No.)
incorporation or organization)      
 
     1260 16TH AVENUE WEST, SEATTLE,  WA                        98119
     -----------------------------------                        -----
   (Address of principal executive offices)                   (Zip Code)
 
   Registrant's telephone number, including area code:       (206) 281-1390
                                                             --------------

Securities registered pursuant to Section 12(b) of the Act:      NONE
                                                                 ----

Securities registered pursuant to Section 12(g) of the Act: COMMON STOCK, PAR
                                                            -----------------
VALUE $.01 PER SHARE.
- ---------------------

     Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to the
filing requirements for the past 90 days.  Yes:  [X]   No:  [_]

     Indicate by check mark if disclosure of delinquent filers pursuant to Item
405 of Regulation S-K (Section 229.405 of this chapter) is not contained herein,
and will not be contained, to the best of registrant's knowledge, in definitive
proxy or information statements incorporated by reference in Part III of this
Form 10-K or any amendment to this Form 10-K.  [X]

     As of November 29, 1996, there were issued and outstanding 10,833,680
shares of Common Stock, par value $.01 per share.  As of November 29, 1996, the
aggregate market value of the Registrant's Common Stock held by nonaffiliates of
the Registrant was $194,011,514, based on the last sale price of the
Registrant's Common Stock as reported by the NASDAQ National Market.

                     Documents incorporated by reference:

     Portions of the registrant's proxy statement relating to its 1996 annual
meeting of shareholders, to be held on February 12, 1997, are incorporated by
reference into Part III of this Annual Report on Form 10-K.

                                 Page 1 of 100

                           Exhibit Index at Page 43
<PAGE>
 
                                    PART I

ITEM 1 - BUSINESS

DESCRIPTION OF BUSINESS

     Seattle FilmWorks, Inc. ("Seattle FilmWorks" or the "Company") is a leading
direct-to-consumer marketer and provider of high-quality amateur photofinishing
services and products.  The Company offers an array of complementary services
and products primarily on a mail-order basis under the brand name Seattle
FilmWorks(R).

     Since 1978, the Company has been an industry leader in the introduction of
value-added photo-related services and products.  The Company offers prints,
slides and digital images, all from the same roll of 35mm film.  Seattle
FilmWorks was among the first to provide express-mail delivery, cross-referenced
data on prints and negatives, a composite photo index and a convenient reorder
system.  To a lesser extent, the Company provides photofinishing services,
products and supplies on a wholesale basis.

     Since 1994, the Company has been a pioneer in providing digital-imaging
technologies which enable photofinishing customers to creatively enhance and
share personal photographs with friends, family and business associates.
Products incorporating these technologies include (i) Pictures On Disk(TM) a
single floppy disk containing digital images from a roll of film; (ii)
PhotoWorks(R) software, which can be used to create digital photograph albums
and screen savers; (iii) PhotoMail(TM), a service which reduces turnaround time
by privately delivering digital images to customers over the Internet; and (iv)
most recently, FilmWorksNet(TM), a free service which provides customers the
ability to share pictures through the creation of a private photographic home
page uploaded to the Seattle FilmWorks Web site (www.filmworks.com). The Company
is currently developing additional digital-imaging and Internet-related services
and products.

     The Company attributes its growth in photofinishing revenues in large part
to its direct-marketing programs, which are primarily based on the customer
acquisition technique of offering two rolls of film for $2.00 or less.  Direct-
marketing techniques enable the Company to target selected consumers, measure
customer response and obtain direct customer feedback to changes in marketing
strategies.  Recently, the Company has targeted the growing population of
personal computer users in connection with the introduction of digital-imaging
services and products.  The Company has developed comprehensive statistical
models for the design and analysis of its direct-response marketing programs
using proprietary customer data compiled over 15 years.

     The Company was incorporated in Washington State in June 1976.  The
executive offices of the Company are located at 1260 Sixteenth Avenue West,
Seattle, Washington 98119, and the Company's telephone number is (206) 281-1390.
References to Seattle FilmWorks and the Company in this Report include Seattle
FilmWorks, Inc., and its subsidiaries.  Seattle FilmWorks, Inc., reorganized its
business on September 30, 1996 by forming two wholly-owned subsidiaries, Seattle
FilmWorks Manufacturing Company and OptiColor, Inc., and transferring a portion
of its assets to each of these subsidiaries.

FORWARD-LOOKING INFORMATION

     Statements in this report concerning expectations for the future constitute
forward-looking statements which are subject to a number of known and unknown
risks, uncertainties and other factors which may cause actual results,
performance or achievements of the Company or industry trends to differ
materially from those expressed or implied by such forward-looking statements.
Relevant risks and uncertainties include, among others, those discussed in Item
1 of Part 1 under the heading "Risk Factors" and elsewhere in this Report and
those described from time to time in the Company's other filings with the
Securities and Exchange Commission, press releases and other communications.

                                       2
<PAGE>
 
PHOTOFINISHING INDUSTRY AND DIRECT-MARKETING OVERVIEW

     According to information published by the Photo Marketing Association
International ("PMAI"), domestic amateur photofinishing sales totaled
approximately $5.5 billion in 1994, having exhibited little or no growth since
1990. In 1994, the dominant method of distributing photofinishing services and
products was through retail stores, including discount and mass merchants,
drugstores, supermarkets and camera/specialty stores. Management believes the
vast majority of rolls of film are sent to wholesale photofinishing laboratories
for processing, although a growing percentage are processed in-store using on-
site equipment.

     Outside the photofinishing industry, direct-to-consumer marketing, with
distribution through the mail, has grown significantly in recent years. Leading
users of direct marketing include mail-order houses and catalog mailers,
magazine publishers, insurance companies, book and record clubs, financial
institutions and credit card companies. Management believes growth in the use of
direct-marketing is generally attributable to social, economic and technological
changes and to the relative cost-effectiveness of direct-marketing techniques.
Management also believes several factors have enhanced consumer responsiveness
to direct marketing as a purchasing medium, including growth in the number of
people in the most active segment of the purchasing population, growth in the
number of two-career families that have more disposable income and less time to
shop, and increased availability and use of credit cards. In the future, on-line
services and increased use of personal computers may provide additional channels
for direct-to-consumer marketing. See "Risk Factors--Dependence on Direct-
Marketing Programs; Accounting for Customer Acquisition" and "--Dependence on
the Internet and Potential Liability for Content."

OPERATING STRATEGY

     Over the past five years, Seattle FilmWorks has consistently achieved
annual and corresponding-quarter growth in net revenues and net income through
the execution of its operating strategy, the principal elements of which are the
introduction of innovative, value-added services and products, application of
direct-to-consumer marketing techniques and a commitment to customer
satisfaction.

     Innovative, Value-Added Services and Products.  Management believes that
Seattle FilmWorks has distinguished itself from its competitors through service
and product differentiation.  The Company strives to develop and introduce
value-added photofinishing services and products based on focused research and
development efforts as well as anticipation of consumer demand by monitoring
customer feedback.  Management believes that the continuous expansion of its
array of complementary services and products promotes (i) increased acquisition
of new customers, (ii) retention of existing customers and (iii) higher average-
order sizes.  Management believes that this operating strategy has contributed
to the Company's growth in an industry characterized by little or no growth.

     In the late 1970s, the Company introduced Seattle FilmWorks(R) branded film
and shortly thereafter offered its customers the option of prints and/or
individually color-corrected slides from the same roll of film.  More recently,
the Company has been a leader in introducing numerous other value-added
features, including express-mail delivery, cross-referencing data on prints and
negatives, Pictures Plus(TM) Index, a convenient Easy-Order System and Professor
FilmWorks(TM) (free telephone pre-recorded mini-lessons on photography).

     In addition, the Company has been a leader in marketing photofinishing
services which employ digital technology.  These include (i) Pictures On
Disk(TM), a single floppy disk containing digital images from a roll of film
(ii) PhotoWorks(R) software, which can be used to create digital photograph
albums and screen savers; (iii) PhotoMail(TM), a service which reduces
turnaround time by privately delivering digital images to customers over the
Internet; and (iv) most recently, FilmWorksNet(TM), a free service which
provides customers the ability to share pictures through the creation of a
private photographic home page uploaded to the Seattle FilmWorks Web site
(www.filmworks.com). The Company is currently developing additional digital-
imaging and Internet-related services and products.  See "Business Services and
Products."

                                       3
<PAGE>
 
     Direct-to-Consumer Marketing.  The Company's business model is founded on
direct-response marketing.  Management believes an important advantage of its
direct-marketing strategy is the opportunity to contact a large number of
consumers who may appreciate the convenience of mail order and the Company's
array of complementary services and products.  Direct access to consumers
permits the Company to target and monitor selected potential and existing
customers, measure customer response and obtain direct customer feedback to
changes in marketing strategies.  Generally, the Company attempts to identify
prospective customers by targeting specific groups of individuals with common
characteristics.  For example, recently the Company has targeted the growing
population of personal computer users in connection with the introduction of its
digital-imaging services and products.  Information derived from the Company's
extensive database compiled over 15 years has been used to create statistical
models to develop targeted marketing programs and estimate future demand.  In
addition, the Company's proprietary database is used to plan, personalize,
implement and evaluate marketing programs for existing customers.  Historically,
the Company has been able to identify targeted consumer groups that, when
extended the Introductory Offer, yield economically attractive response rates.
See "Business Marketing and Customer Acquisition."

     Commitment to Customer Satisfaction.  The Company seeks to develop and
provide high-quality, user-friendly and reliable photofinishing services and
products to enhance brand recognition for "Seattle FilmWorks" and to engender
customer loyalty.  Management believes that a significant portion of its
business comes from repeat customers.  As part of its dedication to customer
service, Seattle FilmWorks offers a 100% money-back satisfaction guarantee,
provides an Easy-Order System whereby a customer sets up a standing order, thus
avoiding the need to fill out an order form with each order, and offers
Professor FilmWorks(TM).  In addition, to achieve its customer service goals,
the Company conducts customer surveys and holds management meetings to identify
areas for service enhancement.  Moreover, through investments in automation and
state-of-the-art photofinishing equipment, as well as through the commitment of
its employees to quality control, the Company delivers greater than 99.8% of its
orders without loss or damage.  See "Business Customer Service and Support."

GROWTH STRATEGY

     The Company's strategy for growth is to continue to leverage the strength
of its services, products and marketing programs to acquire additional customers
and increase the level of business with prospective and existing customers.

     New Customers. Historically, the Company has grown primarily through the
acquisition of new customers. In a mail-order photofinishing environment that
has recently exhibited little or no growth, the Company has increased net
revenues at an 18% compound annual growth rate during the past five years and
has increased the total number of its customers. The Company continuously
refines existing, and develops, tests and implements new, marketing programs to
additional groups of consumers with different demographic characteristics to
offset the potential impact of market saturation in any given target customer
group. In addition, the Company continues to explore alternative direct-
marketing platforms in order to acquire additional customers. To this end, the
Company has established a Web site on the Internet (www.filmworks.com) from
which customers can access answers to frequently asked questions, download
versions of Company software, create and view personal home pages and send
electronic messages to customer service.

     Increasing Sales to New and Existing Customers. Management believes its
complementary value-added services and products promote customer loyalty and
increase customer demand. The Company strives to increase both average order
size and order frequency by informing both targeted consumers and its large
existing customer base of its integrated array of services and products. The
Company's commitment to expanding its service and product offerings, including
enhancements to its Internet-related offerings, supports this strategy. In
addition, the Company employs a variety of other direct-marketing techniques to
increase business from existing customers and generate business from inactive
customers.

                                       4
<PAGE>
 
MARKETING AND CUSTOMER ACQUISITION

     One of the key elements of the Company's operating strategy is to generate
demand for its services and products by using its proprietary direct-marketing
techniques and extensive database to efficiently target existing and prospective
customers. The Company has used mail, print media, television, radio, telephone
and, more recently, the Internet and on-line services to target groups of
consumers and businesses, bypassing the traditional distribution channel of
retail outlets.

     The Company makes extensive use of marketing tests in order to evaluate
which of a variety of marketing programs offers the best probable return on
investment. The Company's direct-marketing programs use coded advertisements to
monitor consumer response and to provide measurable results for each specific
marketing program. Measuring the effectiveness of marketing tests takes into
account both the response rate to advertised offers and estimates of customer
lifetime value to the Company, measured in terms of profit generated from the
estimated future stream of orders, thereby allowing for the targeting of a
marketing effort to specific market segments through selected media. The Company
uses computers to maintain and analyze extensive data and segment markets using
geographic, demographic and psychographic information about potential customers.

     Since the early 1980s, the primary method the Company has used to acquire
new film processing customers has been its introductory offer of two rolls of
film for $2.00 or less (the "Introductory Offer"). The Company regularly refines
the Introductory Offer to improve its effectiveness, but the basic concept of
sending two rolls of Seattle FilmWorks(R) branded film to targeted potential
customers has remained fairly constant. The Introductory Offer has been
nationally advertised through direct-response media, including package inserts,
newspaper supplements and magazines. The Company also has a customer referral
program in which existing customers suggest family and friends to whom the
Company mails an introductory package. Beginning in early 1995, the Company
further refined its Introductory Offer program by targeting the growing
population of personal computer users. Favorable rates of return from this group
led to an expansion of the Company's customer acquisition investment. See "Risk
Factors-Dependence on Direct-Marketing Programs; Accounting for Customer
Acquisition."

SERVICES AND PRODUCTS

     Seattle FilmWorks is a leader in the development and introduction of
innovative photofinishing services and products. Beginning in 1978 with the
introduction of its privately branded film and continuing with the option of
receiving both photographic prints and individually color-corrected slides from
the same roll of film, the Company established an early tradition of service and
product differentiation. The following table illustrates the Company's service
and product introductions during the past six years:


<TABLE>
<CAPTION>
  SERVICE OR PRODUCT                             YEAR OF INTRODUCTION
 
PhotoWorks(R) Plus - How to Use Every Feature(C)         1996 
- -------------------------------------------------        ----
<S>                                                      <C> 
     FilmWorksNet(TM)............................        1996
     PhotoMail(TM)...............................        1995
     PhotoWorks(R) for Macintosh.................        1995
     PhotoWorks(R) Plus for Windows..............        1994
     PhotoWorks(R) for Windows...................        1994
     PhotoWorks(R) for MS-DOS....................        1994
     Pictures On Disk(TM)........................        1994
     Pictures Plus(TM) Index.....................        1993
     Professor FilmWorks(TM).....................        1992
     Backprinting & Referenced Negatives.........        1992
     Easy-Order System...........................        1991
     Express-Mail Delivery.......................        1991 
</TABLE>

                                       5
<PAGE>
 
     In 1991, the Company began to offer mail-order photofinishing customers the
options of express-mail pickup and delivery service and the Easy-Order System,
whereby a customer sets up a standing order, thus avoiding the need to fill out
an order form with each order. This pattern of service and product innovation
continued with the introduction in early 1992 of the Company's system for
printing the date, roll identification and print number on the back of each
print and the corresponding information on each strip of negatives (known as
backprinting) and free telephone pre-recorded mini-lessons on photography from
Professor FilmWorks(TM).  In 1993, the Company introduced the Pictures Plus(TM)
Index, which offers thumbnail-size copies of images from a roll of film on a
single 4" by 6" print as a handy reference for the customer.

     In early 1994, the Company introduced Pictures On Disk(TM), which delivers
on a single floppy disk a digital version of each photograph on a roll of film.
This product was coupled with the introduction of the Company's internally
developed PhotoWorks(R) software, which enables users to create digital albums
of their photographs and to incorporate the digital images into text, slide
shows and screen savers. PhotoWorks(R) software is available in Microsoft
Windows, MS-DOS and Apple Macintosh versions and is provided at no charge with a
customer's first order of Pictures On Disk(TM). PhotoWorks(R) is also available
for free download over the Internet from the Company's Web site. A more fully
featured version, PhotoWorks(R) Plus, is sold directly to customers as an
upgrade and is available through selected retail software stores.

     In October 1995, the Company introduced the private delivery of digital
photographs from its laboratory directly to customers over the Internet through
its PhotoMail(TM) delivery service. Customers requesting PhotoMail(TM) delivery
are sent an e-mail notifying them that their photographs are ready for
downloading at the Company's Web site (www.filmworks.com). Such customers can
then share their photographs with friends, family and business associates who
may view and download the photographs using a download password. Management
believes that communication with digital versions of personal photographs is a
natural extension of the rapid proliferation of e-mail and other forms of
Internet communication.

     In February 1996, the Company announced FilmWorksNet(TM), a free service
through which its customers can create and upload a private personalized
photographic home page to the Seattle FilmWorks Web site using the most recent
version of the PhotoWorks(R) software (which is available for download at no
charge). By providing the guest password to their home page, Seattle FilmWorks
customers can share their photographs with friends, family and business
associates worldwide. Both PhotoMail(TM) and FilmWorksNet(TM) provide
flexibility and creativity in this new way of sharing photographs.

     In August 1996, the Company published PhotoWorks(R) Plus - How to Use Every
                                           -------------------------------------
Feature(C).  This 260-page reference book provides customers with detailed
- ----------
information on using the Company's PhotoWorks(R) Plus software.

     Although mail-order photofinishing is viewed as a convenience by many
consumers, mail-order turnaround time (generally seven to ten days) is longer
than many alternative sources for photofinishing services (in some cases within
one hour). The Company has addressed this issue by offering the option of
express-mail pickup and delivery service by means of the U.S. Postal Service for
an extra charge and, more recently, with an immediate delivery-after-processing
option through its PhotoMail(TM) Internet delivery service. However, turnaround
time remains a competitive disadvantage for the Company.

     Management believes that the prices for its services and products are
competitive.  The Company, however, has chosen not to compete primarily on the
basis of price, but rather by offering a variety of value-added, innovative and
high-quality services and products, thereby seeking to differentiate itself from
other photofinishers.

     The Company also provides a variety of reprint and enlargement services for
its mail-order customers, as well as selling 35mm rolled film, single-use
cameras and photofinishing supplies on a wholesale basis to photofinishing
minilabs, retail stores and commercial users of photographic film. These
products are packaged by the Company and marketed under the brand OptiColor(TM)
Film & Photo. Rolled film and single-use cameras are also marketed on a private
label basis with the customer specifying its own brand name. Although it
represents a small percentage of 

                                       6
<PAGE>
 
revenues, the Company also provides photofinishing services on private label,
retail and wholesale bases. The Company also licenses certain digital
technology, including Pictures On Disk(TM) and PhotoWorks(R), to other
photofinishers outside of the U.S.

     Net revenues generated by sales outside the United States accounted for
8.5% of the Company's total net revenues in fiscal 1996, as compared to 8.5% and
9.5% in fiscal 1995 and fiscal 1994, respectively.

RESEARCH AND DEVELOPMENT

     Through internal and external research and development efforts, the Company
has established the capability to develop innovative digital media and
photofinishing services and products. The Company seeks to identify customer
needs and shifts in consumer preferences in order to design or refine the
Company's services and products. In fiscal 1996, fiscal 1995 and fiscal 1994,
the Company incurred research and development expenses of $732,000, $458,000 and
$459,000, respectively, primarily in connection with development and enhancement
of its FilmWorksNet(TM), PhotoMail(TM), PhotoWorks(R) and Pictures On Disk(TM)
services and products. See Item 7 of Part II--"Management's Discussion and
Analysis of Financial Condition and Results of Operations."

CUSTOMER SERVICE AND SUPPORT

     Management believes that customer satisfaction is critical to the Company's
ongoing success.  The Company has a 100% money-back satisfaction-guarantee
policy under which it will provide a full refund if a customer's complaint
cannot otherwise be resolved.

     The direct-to-consumer photofinishing business involves contacts with a
large number of customers. For customer convenience, the Company provides toll-
free telephone access at 1-800-FILMWORKS. As of November 23, 1996, the Company
had a customer service staff of 53, which is equipped with direct access to the
Company's extensive proprietary database and is trained to promote certain of
the Company's services and products, as well as to answer questions regarding
order status, basic photography and photofinishing and use of PhotoWorks(R)
software. On average, in a week the Company's customer support personnel respond
to approximately 30,000 telephone calls from customers, 3,000 written inquiries
and 4,000 e-mail messages. The majority of these inquiries are general
information requests and order status inquiries. In addition, the Company offers
free pre-recorded mini-lessons on photography over the telephone from Professor
FilmWorks(TM).

     The Company also maintains a Web site on the Internet (www.filmworks.com).
While on-line, customers may download Pictures On Disk(TM) orders and versions
of Company software, view personal home pages, access answers to frequently
asked questions, send electronic messages to customer service and check the
status of their photofinishing orders.

OPERATIONS

     The Company operates a laboratory in a single facility in Seattle,
Washington, which is designed to produce consistent, high-quality
photofinishing. The system is designed for 24-hour in-house turnaround
processing of photofinishing orders. The photofinishing process begins with the
entry of each order into the Company's customer database, primarily using
information provided by the customer on the order form. Each roll received for
processing is bar-coded with an identification number which enables the tracking
of each order throughout the production process. Following order entry,
individual rolls of film are spliced together into a reel of film which is then
developed as a batch. Once the film is developed, each negative is computer
analyzed, and the color-corrected image is printed on photographic paper using
state-of-the-art equipment. Order information is then printed on the back of
each print and the corresponding information is printed on a paper tab which is
attached to each sleeved negative. After a visual quality inspection, the orders
are packaged for delivery to the customer. If a customer requests, photographs
are digitized and delivered through the mail on 3 1/2" diskettes or via download
over the Internet. Although much of the

                                       7
<PAGE>
 
photofinishing and order handling process has been automated, trained personnel
operate machinery and regularly monitor product quality with the assistance of
computerized control and measurement systems.

     The Company has the ability to process various types of 35mm color film,
including those manufactured by Eastman Kodak Company, Fuji Photo Film U.S.A.,
Inc., Konica U.S.A., Inc., Imation Enterprises Corp., Agfa and other major
producers of conventional 35mm color negative film.  The Company also has the
ability to process 35mm color negative film manufactured by Eastman Kodak
Company for professional motion picture studios which has been packaged by the
Company or others for use in 35mm still cameras.

     Currently, the Company estimates that it is capable of processing up to
approximately 160,000 rolls of film per week with its existing facilities and
equipment.  The Company has initiated steps to expand its processing capacity.

SUPPLIERS

     The Company obtains its conventional 35mm film from a few large
manufacturers of photographic film, including Agfa and Imation Enterprises
Corp., its supply of Eastman motion picture film as surplus from motion picture
studios and television production companies and its photographic paper and
chemicals from a single supplier, Agfa. In addition, the individual cassettes
into which the Company spools 35mm film for still cameras are manufactured for
the Company by foreign sources, principally in China and South Korea. Currently,
substantially all of the Company's purchases from foreign suppliers are paid for
in U.S. dollars. The Company's mail-order services and products are handled
largely through the U.S. Postal Service. See "Risk Factors--Reliance on Key
Vendor and Supplier Relationships; Foreign Sourcing."

MANAGEMENT INFORMATION SYSTEMS

     Management information systems ("MIS") are an essential component of the
Company's strategy to provide superior service to its customers, as well as to
effectively support internal operations.  The systems support all major aspects
of the Company's business, including mail-order operations, order entry,
production, warehousing, distribution, purchasing, inventory control and
customer service, as well as various financial systems and electronic
communication systems.  All shared data, including the Company's customer
database files, are backed up on a regular basis, with tapes stored in an off-
site secure facility.  The Company uses MIS to automate much of its
photofinishing operations.

     The Company is in the process of replacing and upgrading a portion of its
systems software and most recently completed a replacement and upgrade it its
systems hardware.  It is not uncommon for system defects, shutdowns, slowdowns
or other problems to occur in connection with a conversion to new data-
processing equipment or software.  While the Company has taken a number of
precautions against certain events that could disrupt the operation of its
management information systems, including events associated with the software
and hardware upgrade, there can be no assurance that the Company will not
experience systems failures or interruptions, which could have a material
adverse effect on its business, financial condition and operating results.  See
"Risk Factors--Dependence on Production Capabilities, Statistical Models and
Management Information Systems."

COMPETITION

     The market for consumer photofinishing services is characterized by intense
competition among a number of firms competing in a segment in which average
revenue per roll processed declined during the 1990s, according to
photofinishing industry data. Many of the Company's competitors have
substantially greater financial, technical and other resources than the Company.
The Company faces competition in the consumer photofinishing market from other
direct marketers and from competitors in other distribution channels, including
much larger companies which provide photofinishing services on a wholesale basis
to independent retail outlets and, in some cases, through multiple retail
outlets owned by the photofinisher, many of which provide photofinishing service
within hours.  The largest of the wholesale photofinishers are Qualex Inc., and
Fuji TruColor, Inc.  In addition, management believes that the largest 

                                       8
<PAGE>
 
mail-order photofinishers include Nashua Corp. (dba York Labs), District Photo
Inc. (dba Clark) and Mystic Color Lab Inc.

     Management believes that the principal competitive factors in the consumer
photofinishing industry are price, convenience, range of available services,
quality of processing, speed of service and product differentiation.  There are
no significant proprietary or other barriers to entry into the photofinishing
industry. The Company has sought to differentiate its photofinishing services by
offering a number of value-added services and products and emphasizing quality
and convenience rather than seeking to be a low-price or rapid turnaround
provider.  Although management believes the Company is a leader in developing
and marketing innovative photo-related services and products, competitors can
and do provide similar services and products.  Some of these competitors have
introduced products which compete with the Company's Pictures On Disk(TM) and
PhotoWorks(R) products.  Also, sales of consumer photofinishing services have
experienced little or no growth since 1990.  See "Business--Photofinishing
Industry and Direct-Marketing Overview."  Accordingly, the Company's growth has
been the result of market-share gain.

     In addition, the wholesale distribution market for rolled film and
photofinishing supplies is highly competitive and is dominated by suppliers
which manufacture what they sell and may, therefore, potentially have lower
costs of goods for these items than the Company.  Relatively few firms, however,
have the capability to produce small-production quantities of private label
rolled film.  Management believes the principal competitive factors in this
segment of the wholesale distribution market are price, ability to provide
private label products and capability to deliver small-production quantities on
short notice.

     The photography industry is characterized by evolving technology and
changing services and products. The introduction of photographic services and
products embodying new technologies could render existing services and products
obsolete. The Company's future success will depend on its ability to adapt to
new technologies and develop new or modify existing services and products to
satisfy evolving consumer needs. For example, the commercialization of filmless
digital imaging technologies may have a negative impact on the photofinishing
industry generally. Moreover, Advanced Photo System ("APS"), which includes a
new film format, has been introduced and the processing of which requires
special equipment the Company does not presently possess. Management believes
that APS currently constitutes an insignificant percentage of the film the
Company is asked to process, and the Company has therefore decided not to
establish this capability. However, there can be no assurance that the
development of these or other new technologies or any failure by the Company to
anticipate or successfully respond to such developments will not have a material
adverse effect on the Company's business, financial condition and operating
results. See "Risk Factors--Competition" and "--Rapid Technological Change."

PROPRIETARY TECHNOLOGY

     The Company markets its services and products under registered and common-
law trademarks and service marks, including Seattle FilmWorks(R), OptiColor(TM)
Film & Photo, Pictures On Disk(TM), PhotoMail(TM), PhotoWorks(R), Pictures 
Plus(TM) Index, Professor FilmWorks(TM), and FilmWorksNet(TM). See "Risk 
Factors--Intellectual Property."

     The Company considers a large portion of its PhotoWorks(R) software, its
process for production of Pictures On Disk(TM) and certain other processes to be
proprietary. The Company has not filed any patents or patent applications, in
part to avoid disclosure of its competitive strengths. The Company, however,
does attempt to protect its proprietary rights to software through a combination
of copyright, trademark and trade secret laws and employee and third-party
nondisclosure agreements, by restricting access to certain portions of its
premises and by including contractual restrictions on use and disclosure in its
end-user licenses. Moreover, the Company's PhotoWorks(R) Plus product is shipped
in sealed packages on which notices are prominently displayed informing the end-
user that, by breaking the package seal, the end-user agrees to be bound by the
license agreement contained in the package. The legal and practical
enforceability and extent of liability for violations of license agreements that
purport to become effective upon opening a sealed package are unclear.

  This Report contains trademarks other than those of the Company.

                                       9
<PAGE>
 
GOVERNMENTAL REGULATION

     The Company's direct-mail operations, including its transmission of digital
images over the Internet, are subject to regulation by the U.S. Postal Service,
the Federal Trade Commission and various state, local and private consumer
protection and other regulatory authorities.  In general, these regulations
govern the manner in which orders may be solicited, the form and content of
advertisements, information which must be provided to prospective customers, the
time within which orders must be filled, obligations to customers if orders are
not shipped within a specified period of time and the time within which refunds
must be paid if the ordered merchandise is unavailable or returned.  The law
relating to the liability of on-line services companies, Internet access and/or
content providers, Web hosts and electronic publishers for information carried
on or disseminated through their systems for, among other things, infringement
of copyrighted material or trademarks, violations of personal rights of privacy
and publicity and dissemination of material legally judged to be obscene,
indecent or defamatory, is currently unclear.  Such claims have been brought,
and sometimes successfully asserted, against on-line services, including cases
against Prodigy and NETCOM.  In addition, the recently passed Telecommunications
Act of 1996 (the "Telecommunication Act") imposes, in some circumstances,
liability for or prohibits the transmission over the Internet of certain types
of information and content.  Although a federal district court recently blocked
enforcement of that portion of the Telecommunications Act intended to regulate
obscene content, this or other legislation could result in significant potential
liability to the Company, as well as additional costs and technological
challenges in complying with mandatory requirements.  See "Risk Factors--
Dependence on the Internet and Potential Liability for Content" and "--
Governmental Regulation."

ENVIRONMENTAL COMPLIANCE

     The Company's photofinishing operations involve the use of several
chemicals which are subject to federal, state and local governmental regulations
relating to the storage, use, handling and disposal of such chemicals. The
Company actively monitors its compliance with applicable regulations and works
with regulatory authorities to ensure compliance. To the best of management's
knowledge, the Company has never received a significant citation or fine for
failure to comply with applicable environmental requirements. However, there can
be no assurance that changes in environmental regulations or in the kinds of
chemicals used by the Company will not impose the need for additional capital
equipment or other requirements. See "Risk Factors--Potential Adverse Impact of
Environmental Regulations."

EMPLOYEES

     As of November 23, 1996, the Company had 608 employees, of whom
approximately 450 were engaged in production operations, 70 in administration,
23 in marketing, 53 in customer service and 12 in research and development. None
of the Company's employees are covered by a collective bargaining agreement, and
the Company believes its relations with its employees are good.

DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT
 
The executive officers and directors of the Company, as of November 30, 1996
were:

<TABLE> 
<CAPTION> 
Name                          Age     Position
- --------------------------------------------------------------------------------------
<S>                           <C>     <C>
Gary R. Christophersen        50      President, Chief Executive Officer and Director
Michael F. Lass               42      Vice President-Operations
Case H. Kuehn                 44      Vice President-Finance, Chief Financial Officer
                                      and Treasurer
Bruce A. Ericson              47      Vice President-Marketing
Annette F. Mack               39      Vice President-Human Resources
Sam Rubinstein                79      Director
Douglas A. Swerland           51      Director
Craig E. Tall                 50      Director
Peter van Oppen               44      Director
</TABLE>

                                       10
<PAGE>
 
     Currently all directors are elected annually and hold office until the next
annual meeting of the shareholders of the Company and until their successors are
elected and qualified.  Pursuant to a proposed amendment (the "Proposed
Amendment") to the Company's Amended and Restated Articles of Incorporation (the
"Articles") approved by the Board of Directors on November 13, 1996 and to be
presented for a vote at the annual meeting of shareholders to be held on
February 12, 1997 (the "1996 Annual Meeting"), the Board of Directors will be
classified into three classes, each of which shall be as nearly equal in number
as possible.  If the Proposed Amendment is approved, then at the 1996 Annual
Meeting, one class will be elected for a one-year term, one class will be
elected for a two-year term and one class will be elected for a three-year term.
All directors will hold office until the annual meeting of shareholders at which
their terms expire and the election and qualification of their successors.  Upon
expiration of these initial terms all classes will be elected to three-year
terms.  In addition, if the Proposed Amendment is approved, directors may be
removed only for cause and only by a vote of a majority of shares of the
Company's common stock entitled to vote on an election of directors.  Officers
serve at the discretion of the Board of Directors.

     GARY R. CHRISTOPHERSEN, the Company's President and Chief Executive Officer
since August 1988, joined the Company in January 1982 as Vice President-
Operations and has served as a Director of the Company since 1982.  From May
1983 to August 1988, Mr. Christophersen was a Senior Vice President of the
Company and its General Manager.

     MICHAEL F. LASS, the Company's Vice President-Operations since September
1988, joined the Company in 1984 as Manager of Operations. From 1982 to 1984,
Mr. Lass was Vice President and General Manager of Breezin' Sportswear, a
manufacturer and marketer of sportswear, and, from 1980 to 1982, General Manager
and a DIrector of Mountain Safety Research, Inc., a manufacturer of outdoor
recreational products.

     CASE H. KUEHN, has been the Company's Vice President-Finance, Chief
Financial Officer and Treasurer since February 1995. From April 1994 to February
1995, Mr. Kuehn was Chief Financial Officer of Shoe Inn, Inc., doing business as
Shoe Pavilion. From January 1992 to March 1994, Mr. Kuehn was General Manager of
Pro Mark Technologies, Inc., a manufacturer of computer/video-based inspection
equipment, and, from March 1990 to January 1992, Vice President, Commercial
Lending, at First National Bank of Chicago. From November 1985 to February 1990,
Mr. Kuehn performed business valuation consulting with Price Waterhouse.

     BRUCE A. ERICSON, the Company's Vice President-Marketing since November
1989, joined the Company in March 1985 as Director of Publishing and, from
January 1988 to October 1989, was its Director of Marketing.

     ANNETTE F. MACK, the Company's Vice President-Human Resources since January
1996, joined the Company in March 1986 as Human Resources Manager and, from
August 1988 to December 1995, was its Director of Human Resources.

     SAM RUBINSTEIN became a Director of the Company in March 1986. From June
1985 to May 1988, he was the Chairman of the Board and Chief Executive Officer
of Farwest Fisheries, Inc., a seafood processing and marketing firm. From 1974
to December 1987, Mr. Rubinstein was the Chairman of the Board and Chief
Executive Officer of Bonanza Stores, Inc., an operator of variety stores and
drugstores, and, from February 1984 to January 1986, the Chairman of the Board
and Chief Executive Officer of Whitney-Fidalgo Seafoods, Inc., a seafood
processor.

     DOUGLAS A. SWERLAND became a Director of the Company in October 1988.  In
December 1993, Mr. Swerland founded and became the President of Savi, Inc., a
clothing superstore retailer specializing in designer clothing.  Mr. Swerland
had been employed by Jay Jacobs, Inc., the operator of a chain of specialty
retail apparel stores, in various capacities beginning in 1969, most recently as
President and a Director from 1978 to November 1995.  Jay Jacobs, Inc., filed a
voluntary petition for Chapter 11 bankruptcy protection in May 1994 and emerged
therefrom in November 1995.

                                       11
<PAGE>
 
     CRAIG E. TALL became a Director of the Company in October 1988. Since
September 1990, Mr. Tall has been an Executive Vice President of Washington
Mutual, Inc., a bank holding company. In addition, since April 1987, Mr. Tall
has been an Executive Vice President of Washington Mutual Bank.

     PETER H. VAN OPPEN became a Director of the Company in October 1988.  Since
February 1994, Mr. van Oppen has been Chairman and Chief Executive Officer of
Advanced Digital Information Corporation ("ADIC"), a manufacturer of automated
tape data libraries for network and workstation markets.  ADIC was a wholly-
owned subsidiary of Interpoint Corporation, a diversified publicly-traded
manufacturer, until it was spun-off as a separate public company in October
1996.  Mr. van Oppen served as a Director of Interpoint since 1984, President
and Chief Executive Officer since 1989 and Chairman and Chief Executive Officer
from 1995 through October 1996.  Mr. van Oppen is also a Director of ADIC.

                                 RISK FACTORS

     In addition to the other information in this Report, the following risk
factors should be carefully considered in evaluating the Company and its
business.

ABILITY TO SUSTAIN AND MANAGE GROWTH

     The Company has experienced significant growth in revenues and
profitability in recent periods. This growth has occurred despite little or no
growth in the U.S. photofinishing industry in the 1990s and an actual decline in
the number of rolls processed by the mail-order film processing portion of the
domestic photofinishing market during the same period. See "Business-
Photofinishing Industry and Direct-Marketing Overview." The continued growth of
the Company's revenues and profitability is dependent in large part on its
ability to acquire new customers at a reasonable cost. There can be no assurance
that the Company will continue to grow or to effectively manage its growth. See
"Management's Discussion and Analysis of Financial Condition and Results of
Operations" and "Business." The Company may, when and if the opportunity arises,
acquire other businesses involved in activities or having service and product
lines that are compatible with the Company's business, but the Company has no
current understanding, agreement or arrangement to make any acquisitions.
Acquisitions involve numerous risks, which could have a material adverse effect
on the Company's business, financial condition and operating results.

DEPENDENCE ON DIRECT-MARKETING PROGRAMS; ACCOUNTING FOR CUSTOMER ACQUISITION

     Management believes that a large part of the Company's growth in
photofinishing revenues is attributable to its direct-marketing programs, which
are primarily based on its customer acquisition technique of offering two rolls
of film for $2.00 or less. The Company devotes substantial resources to and
regularly tests new and modified direct-marketing programs in an effort to
improve the efficiency of its customer acquisition and retention efforts. There
can be no assurance that the Company's customer acquisition and retention
efforts will continue to be effective. A decline in the effectiveness of these
efforts or a failure to compete effectively against new or existing competitors
which use direct-marketing techniques could have a material adverse effect on
the Company's business, financial condition and operating results. See 
"Business-Marketing and Customer Acquisition" and "-Competition."

     The direct costs of the customer acquisition program, primarily the cost of
film, postage and printed materials for the Company's free or low-cost film
offers sent to prospective and existing customers, but excluding advertising
costs, are deferred and amortized over a period of up to three years as part of
customer acquisition costs.  The Company establishes amortization rates for
these capitalized assets based on estimates of the timing of future roll
processing volumes per customer.  Rates of amortization are compared from time
to time with the actual timing of roll processing volumes in order to assess
whether the amortization rates appropriately match the direct costs of customer
acquisition with the related revenues.  If the Company were to experience a
material change in the timing of roll processing volumes, it could be required
to accelerate the rate of amortization of capitalized customer acquisition
expenditures, which could have a material adverse effect on the Company's
business, financial condition and operating results.  Moreover, if the Company
were to experience a significant decline in the amount of revenues from its
customers 

                                       12
<PAGE>
 
without an offsetting decrease in direct customer acquisition costs, the Company
may not be allowed to capitalize customer acquisition costs under generally
accepted accounting principles, which could have a material adverse effect on
the Company's business, financial condition and operating results. See Item 7 of
Part II-"Management's Discussion and Analysis of Financial Condition and Results
of Operations."


RAPID TECHNOLOGICAL CHANGE

     The photography industry is characterized by evolving technology and
changing services and products. The introduction of photographic services and
products embodying new technologies could render existing services and products
obsolete. The Company's future success will depend in part on its ability to
adapt to new technologies and develop new or modify existing services and
products to satisfy evolving consumer needs. For example, the commercialization
of filmless digital imaging technologies, including mass-market filmless digital
cameras, may have a negative impact on companies such as Seattle FilmWorks,
which process traditional film-based images and slides. The development of these
or other new technologies, or any failure by the Company to anticipate or
successfully respond to such developments, could have a material adverse effect
on the Company's business, financial condition and operating results. See
"Business-Competition."

FLUCTUATIONS IN QUARTERLY RESULTS AND SEASONALITY

     The Company's quarterly operating results have fluctuated in the past and
are expected to fluctuate in the future as a result of a variety of factors,
including changes in the mix of sales, intensity and effectiveness of
promotional activities, price increases by suppliers, introductions of new
products, research and development requirements, actions by competitors, foreign
currency exchange rates, conditions in the direct-to-consumer market and the
photofinishing industry in general, national and global economic conditions and
other factors. Demand for the Company's photo-related services and products is
highly seasonal, with the highest volume of photofinishing activity occurring
during the summer months. However, seasonality of demand may be offset by the
introduction of new services and products, changes in the level or effectiveness
of customer acquisition programs, and other factors. As a result, the Company's
operating results for any period are not necessarily indicative of results for
any future period. Due to the foregoing factors, the Company's operating results
in a future period may be below the expectations of public market analysts and
investors. In such event, the price of the Common Stock may be materially
adversely affected. See Item 7 of Part II-"Management's Discussion and Analysis
of Financial Condition and Results of Operations."

COMPETITION

     The market for consumer photofinishing services is characterized by intense
competition among a number of firms competing in a segment in which average
revenue per roll processed declined during the 1990s, according to
photofinishing industry data. Many of the Company's competitors have
substantially greater financial, technical and other resources than the Company.
The Company faces competition in the consumer photofinishing market from other
direct marketers and from competitors in other distribution channels, including
much larger companies which provide photofinishing services on a wholesale basis
to independent retail outlets and, in some cases, through multiple retail
outlets owned by the photofinisher, many of which provide photofinishing service
within hours.  There are no significant proprietary or other barriers to entry
into the photofinishing industry.  Many of the Company's competitors offer
similar photofinishing services and products at lower prices and with a more
rapid turnaround time than those offered by the Company.  However, the Company
has sought to differentiate its photofinishing services by offering a number of
value-added services and products and emphasizing quality and convenience rather
than seeking to be a low-price or rapid turnaround provider.  Although
management believes the Company is a leader in developing and marketing
innovative photo-related services and products, competitors can and do provide
similar services and products.  There can be no assurance the Company will
continue to compete effectively through development of innovative services and
products or to respond appropriately to industry trends or to activities of
competitors. In addition, the wholesale distribution market for rolled film and
photofinishing supplies is highly competitive and is dominated by suppliers that
manufacture what they sell and may, therefore, potentially have lower costs of
goods for 

                                       13
<PAGE>
 
these items than the Company. There can be no assurance that the Company will be
able to compete effectively with current or future competitors or that the
competitive pressures faced by the Company will not have a material adverse
effect on the Company's business, financial condition and operating results. See
"Business-Competition."

DEPENDENCE ON KEY PERSONNEL

     The Company's success depends in large part on the abilities and continued
service of its executive officers and other key employees, in particular Gary R.
Christophersen, the Company's President and Chief Executive Officer.  These
individuals, including Mr. Christophersen, are not subject to employment
agreements that would prevent them from leaving the Company.  There can be no
assurance that the Company will be able to retain the services of such executive
officers and other key employees.  The loss of key personnel could have a
material adverse effect on the Company's business, financial condition and
operating results.  See "Management."

DEPENDENCE ON THE INTERNET AND POTENTIAL LIABILITY FOR CONTENT

     In October 1995, the Company introduced the private delivery of digital
photographs from its laboratory directly to customers over the Internet through
its PhotoMail(TM) delivery service.  More recently, the Company announced
FilmWorksNet(TM), a free service to its customers through which the customer can
create and upload a private personal photographic home page to the Seattle
FilmWorks Web site for viewing by friends, family and business associates to
whom the customer gives a guest password.  Although the Company provides its
services and products through multiple distribution channels, the Company's
success may depend in part on the continued expansion of the Internet and its
network infrastructure.  Rapid growth in interest in and use of the Internet is
a recent phenomenon, and there can be no assurance that the Company's Internet-
related services will prove to be a competitive advantage.  Moreover, critical
issues concerning the commercial use of the Internet (including security,
reliability, cost, ease of use and access and quality of service) remain
unresolved and may affect both the growth of Internet use and the Company's
financial results.  The law relating to the liability of on-line services
companies, Internet access and/or content providers, Web hosts and electronic
publishers for information carried on or disseminated through their systems for,
among other things, infringement of copyrighted material or trademarks,
violations of personal rights of privacy and publicity and dissemination of
material legally judged to be obscene, indecent or defamatory, is currently
unclear.  Such claims have been brought, and sometimes successfully asserted,
against on-line services, including cases against Prodigy and NETCOM.  In
addition, the recently passed Telecommunications Act imposes, in some
circumstances, liability for or prohibition against the transmission over the
Internet of certain types of information and content.  Although a federal
district court recently blocked enforcement of that portion of the
Telecommunications Act intended to regulate obscene content, this or other
legislation could result in significant potential  liability to the Company, as
well as additional costs and technological challenges in complying with
mandatory requirements.  From time to time, the Company has assisted authorities
in the discovery and prosecution of child pornography.  However, the Company
does not assume responsibility to edit the content of its customers'
photographs, slides, digital images or personal home pages unless responding to
a specific complaint.  The potential liability for content made available over
the Internet through its Web site could require the Company to implement
additional measures to reduce its exposure to such liability, which may require
it to incur significant expense or to discontinue certain service or product
offerings. While the Company carries general liability insurance, such insurance
may not cover potential claims of this type or may not be adequate to compensate
the Company for any liability that may be imposed for information carried on or
disseminated through its systems.  Any costs not covered by insurance incurred
as a result of such liability or asserted liability could have a material
adverse effect on the Company's business, financial condition and operating
results.  See "Business-Governmental Regulation."

RELIANCE ON KEY VENDOR AND SUPPLIER RELATIONSHIPS; FOREIGN SOURCING

     The Company obtains its conventional 35mm film from a few large
manufacturers of photographic film, including Agfa Photo Imaging Systems, a
division of Bayer ("Agfa") and Imation Enterprises, Corp., its supply of Eastman
motion picture film as surplus from motion picture studios and television
production companies and its photographic paper and chemicals from a single
supplier, Agfa. In addition, the individual cassettes into which the 

                                       14
<PAGE>
 
Company spools 35mm film for still cameras are manufactured for the Company by
foreign sources, principally in China and South Korea. As there are relatively
few suppliers of film, photographic paper and chemicals, the elimination of any
one supplier could cause a material disruption within the industry and could
have a material adverse effect on the Company's business, financial condition
and operating results. Other than an agreement with Agfa which is subject to
possible termination beginning in September 1998, the Company has no long-term
purchase contracts or other contractual assurance of continued supply, pricing
or access to film, paper, chemicals or cassettes. Although the Company has
experienced limited delays in the delivery of certain supplies in the past, such
delays have not had a significant impact on the Company's operations. While
management believes that alternate sources of film, paper, chemicals and
cassettes are available, there can be no assurance that the Company will be able
to continue to acquire its requirements for these supplies in sufficient
quantities or on terms as favorable to the Company as those currently available
to it. Also, conversion to an alternate supplier may cause delays, reduced
quality or other problems. The Company's operations may be adversely affected by
political instability resulting in the disruption of trade with foreign
countries in which the Company's contractors and suppliers are located and
existing or potential duties, tariffs or quotas that may limit the quantity of
certain types of goods that may be imported into the United States. Moreover,
sales of the Company's services and products on a direct-to-consumer mail-order
basis are largely dependent on the U.S. Postal Service for receipt of orders and
delivery of processed film or other products. Any significant changes in the
operations of or prices charged by the U.S. Postal Service or extended
interruptions in postal deliveries could have a material adverse effect on the
Company's business, financial condition and operating results. See "Business-
Operations" and "-Suppliers."

DEPENDENCE ON PRODUCTION CAPABILITIES, STATISTICAL MODELS AND MANAGEMENT
INFORMATION SYSTEMS

     The Company depends on its management information systems to process
orders, provide rapid response to customer inquiries, manage inventory and
accounts receivable collections, purchase, sell and ship products efficiently
and on a timely basis and maintain cost-efficient operations. The Company is in
the process of replacing and upgrading a portion of its systems software and
most recently completed a replacement and upgrade of its systems hardware. It is
not uncommon for system defects, shutdowns, slowdowns or other problems to occur
in connection with a conversion to new data-processing equipment or software.
While the Company has taken a number of precautions against certain events that
could disrupt the operation of its management information systems, including
events associated with the software and hardware upgrade, there can be no
assurance that the Company will not experience systems failures or
interruptions, which could have a material adverse effect on its business,
financial condition and operating results. See "Business-Management Information
Systems." The Company also depends on statistical models developed to measure
the effectiveness of its marketing programs and on its employees who are
knowledgeable about such models. In addition, the Company continually faces
risks regarding the availability and cost of labor, the potential need for
additional capital equipment, plant and equipment obsolescence, quality control,
excess or insufficient capacity and disruption in the Company's operations. The
loss of employees knowledgeable about the Company's statistical models or a
disruption in the Company's photofinishing or direct-marketing operations could
have a material adverse effect on the Company's business, financial condition
and operating results. See "Business-Operations" and "-Suppliers."

GOVERNMENTAL REGULATION

     The Company's direct-mail operations are subject to regulation by the U.S.
Postal Service, the Federal Trade Commission and various state, local and
private consumer protection and other regulatory authorities.  In general, these
regulations govern the manner in which orders may be solicited, the form and
content of advertisements, information which must be provided to prospective
customers, the time within which orders must be filled, obligations to customers
if orders are not shipped within a specified period of time and the time within
which refunds must be paid if the ordered merchandise is unavailable or
returned.  From time to time the Company has modified its methods of doing
business and its marketing operations in response to inquiries and requests from
regulatory authorities.  To date, such changes have not had an adverse effect on
the Company's business.  There can be no assurance, however, that future
regulatory requirements or actions will not have a material adverse effect on
the Company's business, financial condition and operating results.  See
"Business-Governmental Regulation."

                                       15
<PAGE>
 
POTENTIAL ADVERSE IMPACT OF ENVIRONMENTAL REGULATIONS

     The Company's photofinishing operations involve the use of several
chemicals which are subject to federal, state and local governmental regulations
relating to the storage, use, handling and disposal of such chemicals. The
Company actively monitors its compliance with applicable regulations and works
with regulatory authorities to ensure compliance. However, there can be no
assurance that changes in environmental regulations or in the kinds of chemicals
used by the Company will not impose the need for additional capital equipment or
other requirements. Any failure by the Company to control the use of, or
adequately restrict the discharge of, hazardous substances under present or
future regulations could subject it to substantial liability or could cause its
operations to be suspended. Such liability or suspension of operations could
have a material adverse effect on the Company's business, financial condition
and operating results. See "Business-Environmental Compliance."

STATE SALES TAX

     Many states impose taxes on the sale or use of products and the sale of
certain services within the taxing state's borders. To the extent a seller of
taxable products or services is subject to the jurisdiction of a taxing state,
the state may impose a sales tax directly on the seller or may impose a duty on
the seller to collect a sales or use tax from the seller's customers. A seller
is generally considered subject to the jurisdiction of a taxing state for sales
or use tax purposes when the seller has an in-state presence that is beyond de
minimis. An in-state presence can include solicitation of orders for sales in
the taxing state either in-person or through an employee or other agent. The
Company currently collects and pays sales tax only with respect to shipments to
the state of Washington. The Company has structured its operations in a manner
designed to minimize the likelihood that it has more than a de minimis physical
presence in any state other than Washington. However, if a state taxing
authority determines that the Company has established more than a de minimis
physical presence in that particular state, the Company could be obligated to
collect a sales or use tax (or pay a sales tax in states that impose a tax on
the seller) on some sales of its services and products. Should the Company be
found liable by a state taxing authority for unpaid historic sales and use
taxes, such liabilities could have a material adverse effect on the Company's
business, financial condition and operating results. From time to time,
legislation has been introduced in the U.S. Congress that, if enacted into law,
would impose a state sales or use tax collection obligation on out-of-state 
mail-order companies such as the Company. Enactment of any such legislation
could have a material adverse effect on the Company's business, financial
condition and operating results.

INTELLECTUAL PROPERTY

     The Company considers a large portion of its PhotoWorks(R) software, its
process for production of Pictures On Disk(TM) and certain other processes to be
proprietary. The Company has not filed any patents or patent applications, in
part to avoid disclosure of its competitive strengths. Moreover, the Company's
PhotoWorks(R) Plus product is shipped in sealed packages on which notices are
prominently displayed informing the end-user that, by breaking the package seal,
the end-user agrees to be bound by the license agreement contained in the
package. The legal and practical enforceability and extent of liability for
violations of license agreements that purport to become effective upon opening a
sealed package are unclear. See "Business-Proprietary Technology."

POSSIBLE VOLATILITY OF STOCK PRICE

     The market price of the Common Stock has been, and is likely to continue to
be, volatile. There can be no assurance that the market price of the Common
Stock will not fluctuate significantly from its current level. The market price
of the Common Stock could be subject to significant fluctuations in response to
a number of factors, such as actual or anticipated variations in the Company's
quarterly operating results, the introduction of new services or products by the
Company or its competitors, changes in other conditions or trends in the
Company's industry, changes in governmental regulations, changes in securities
analysts' estimates of the Company's, or its competitors' or industry's, future
performance or general market conditions. See Item 7 of Part II-"Management's
Discussion and Analysis of Financial Condition and Results of Operations." In
addition, stock markets have experienced extreme price and volume volatility in
recent years, and this volatility has had a substantial effect on the market
prices of securities of many 

                                       16
<PAGE>
 
smaller public companies for reasons frequently unrelated to the operating
performance of such companies. These broad market fluctuations may adversely
affect the market price of the Common Stock. See "Price Range of Common Stock."

ANTITAKEOVER CONSIDERATIONS

     The Company's Board of Directors has the authority, without shareholder
approval, to issue up to 2,000,000 shares of Preferred Stock and to fix the
rights and preferences thereof.  This authority, together with certain
provisions of the Articles, including proposed amendments to the Articles
providing for a classified board and removal of directors only for cause, and
the Washington Business Corporation Act, may discourage takeover attempts or
tender offers that could result in shareholders receiving a premium over the
market price for the Common Stock or that shareholders may otherwise consider to
be in their best interests.


ITEM 2 - PROPERTIES

     The Company's headquarters are located in Seattle, Washington.  This
building also houses the Company's photofinishing and mail-order operations.
The building's square footage has recently been expanded to approximately 60,000
square feet to accommodate increased levels of production.  The building is
occupied under a lease which expires in September 2000.

     The Company also occupies 80,000 square feet in a building that is used as
a warehouse storage and limited production facility.  This building, located in
Seattle, Washington, is occupied under a three-year lease expiring January 31,
1999, with options to extend the lease for two additional one-year periods to
January 31, 2001.


ITEM 3 - LEGAL PROCEEDINGS

     The Company is involved in various routine legal proceedings incident to
the ordinary course of its business.  Management believes that the outcome of
all pending legal proceedings in the aggregate will not have a material adverse
effect on the Company's business, financial condition or operating results.


ITEM 4 - SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

     No matters were submitted to a vote of shareholders during the fourth
quarter of the Company's fiscal year.

                                       17
<PAGE>
 
                                    PART II

ITEM 5 - MARKET PRICES AND DIVIDENDS ON COMMON STOCK

     The Company's Common Stock trades on the NASDAQ National Market tier of The
NASDAQ Stock Market under the symbol "FOTO."  The following table sets forth,
for the periods indicated, the high and low sale prices of the Common Stock as
reported on NASDAQ, as adjusted for stock splits.

<TABLE>
<CAPTION>
                                               HIGH      LOW
                                               ----      ---   
<S>                                            <C>      <C>
  Fiscal Year Ended September 30, 1995
       First Quarter........................   $ 8.56   $ 6.56
       Second Quarter.......................    10.22     7.28
       Third Quarter........................    11.83     8.33
       Fourth Quarter.......................    15.83    11.17
  Fiscal Year Ended September 28, 1996         
       First Quarter........................   $15.83   $12.00
       Second Quarter.......................    20.50    13.33
       Third Quarter........................    21.75    16.00
       Fourth Quarter.......................    22.00    14.50
</TABLE>

     On November 29, 1996, the last sale price reported on NASDAQ for the Common
Stock was $19.625 per share and  was held by an estimated 8,400 shareholders
with approximately 387 holders of record.

     The Company has never declared or paid cash dividends on the Common Stock
and does not anticipate paying any dividends in the foreseeable future. The
Company currently intends to retain its earnings, if any, for the development of
its business. In addition, the Company is restricted under the covenants of a
bank loan agreement from declaring any dividends on shares of its capital stock
in excess of $4 million in any fiscal year, noncumulative from year to year,
without the bank's prior consent.


ITEM 6 - SELECTED FINANCIAL DATA

     The selected financial data set forth below with respect to the Company's
statements of income for the years ended September 28, 1996, September 30, 1995
and September 24, 1994 and the Company's balance sheets at September 28, 1996
and September 30, 1995 are derived from the audited financial statements
included elsewhere in this report and should be read in conjunction with those
financial statements and their related footnotes.  The selected income statement
data for the years ended September 25, 1993 and September 26, 1992 and selected
balance sheet data at September 24, 1994, September 25, 1993 and September 26,
1992 are derived from audited financial statements which are not included in
this report.

                                       18
<PAGE>
 
                            SEATTLE FILMWORKS, INC.
                            SELECTED FINANCIAL DATA
                (In thousands, except per share and share data)
<TABLE>
<CAPTION>
                                                                    FISCAL YEARS

                                           1996           1995            1994                1993           1992
==============================================================================================================================
<S>                                   <C>            <C>             <C>                 <C>            <C>
INCOME STATEMENT DATA:
- ----------------------

Net revenues                           $84,152        $62,185         $49,753             $42,728        $38,442

Gross profit                            34,993         24,057          18,907              17,269         15,694

Operating expenses                      23,084         15,729          12,709              12,284         11,660

Net income                             $ 8,017        $ 5,682         $ 4,438             $ 3,570        $ 2,905
                                       =======        =======         =======             =======        =======

Income as a percent of revenues            9.5%           9.1%            8.9%                8.4%           7.6%

Earnings per share*                    $   .68        $   .48         $   .36             $   .29        $   .24
                                       =======        =======         =======             =======        =======

Weighted average shares
 outstanding*                       11,871,898     11,731,761      12,394,677          12,358,157     12,266,046
                                    ==========     ==========      ==========          ==========     ==========

BALANCE SHEET DATA:
- -------------------

Capitalized customer acquisition
 expenditures                          $11,334        $ 7,356         $ 4,458             $ 3,832        $ 3,349

Total assets                            37,826         28,244          18,835      **      19,632         15,538

Long-term obligations                        0              0               0                   0              0

Shareholders' equity                   $26,675        $17,932         $11,347      **     $13,376        $ 9,553
                                       =======        =======         =======      ==     =======        =======
</TABLE>

See notes to financial statements.

* All share and per share data are retroactively adjusted to reflect a three for
two stock split distributed February 26, 1993, a two for one stock split
distributed March 16, 1994, a three for two stock split distributed March 15,
1995 and a three for two stock split distributed March 15, 1996.

** Reflects the impact of repurchasing 1,125,000 shares of common stock for
$6,643,000 during the fourth quarter of fiscal 1994.

                                       19
<PAGE>
 
ITEM 7 - MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
OF OPERATIONS

FORWARD-LOOKING INFORMATION

     Statements in this report concerning expectations for the future constitute
forward-looking statements which are subject to a number of known and unknown
risks, uncertainties and other factors which may cause actual results,
performance or achievements of the Company or industry trends to differ
materially from those expressed or implied by such forward-looking statements.
Relevant risks and uncertainties include, among others, those discussed in Item
1 of Part I under the heading "Risk Factors" and elsewhere in this Report and
those described from time to time in the Company's other filings with the
Securities and Exchange Commission, press releases and other communications.

OVERVIEW

     Seattle FilmWorks, Inc. (the "Company") is a leading direct-to-consumer
marketer and provider of high-quality amateur photofinishing services and
products. The Company offers an array of complementary services and products
primarily on a mail-order basis under the brand name Seattle FilmWorks(R). The
Company has experienced an increase in net revenues in each year since 1990.
Management believes this growth is attributable principally to its direct-
marketing programs, including the customer acquisition technique of offering two
rolls of film for $2.00 or less (the "Introductory Offer"). The Introductory
Offer has been nationally advertised in package inserts, newspaper supplements
and magazines and through various other direct-response media.

     Beginning in fiscal 1995, the Company shifted the focus of, and
substantially expanded, its customer acquisition programs. Management believes
that these steps are the primary reasons for the acceleration in growth of net
revenues and net income during fiscal 1996 and fiscal 1995. In addition,
management believes its core photofinishing business has benefited from the
introduction of new products, such as the January 1994 introduction of Pictures
On Disk(TM) and PhotoWorks(R).

     Customer acquisition costs are comprised of the costs of generating a lead
and the amortization of direct costs associated with the Company's promotional
offers sent to prospective and existing customers. The costs of generating a
lead include all direct-response media, advertising and other costs associated
with developing target customer lists. These costs-per-lead have declined during
each of the last three fiscal years. The direct costs of customer acquisition
include film, postage and printed material costs associated with mailings to
prospective and existing customers. These direct costs per recipient of the
Introductory Offer have also declined during each of the last three fiscal
years.

     The direct costs of customer acquisition programs are capitalized as an
asset on the Company's balance sheet under "capitalized customer acquisition
expenditures." Capitalized customer acquisition expenditures relating to
prospective customers are amortized over three years, and capitalized customer
acquisition expenditures relating to certain marketing activities to groups of
existing customers are amortized over six months. These amortization rates are
based on estimates of the timing of future roll processing volumes per customer.
The proportion of capitalized customer acquisition expenditures to be amortized
over three years relative to those to be amortized over six months will vary
from period to period based on the timing and mix of promotional activities.
Rates of amortization are compared from time to time with the actual timing of
roll processing volumes in order to assess whether the amortization rates
appropriately match the direct costs of customer acquisition with the related
revenues. If the Company were to experience a material change in the timing of
roll processing volumes, it could be required to accelerate the rate of
amortization of capitalized customer acquisition expenditures, which could have
a material adverse effect on the Company's business, financial condition and
operating results.

     Customer acquisition costs as a percentage of net revenues increased to
14.2% in fiscal 1996 as compared to 13.8% in fiscal 1995 and 13.1% in fiscal
1994. Management believes this increase in customer acquisition costs as a
percentage of net revenues is due primarily to expansion of the Company's
customer acquisition programs. Future periods may reflect increased customer
acquisition costs due to timing of the amortization of capitalized expenditures
or 

                                       20
<PAGE>
 
the development and initiation of additional marketing programs. For tax
purposes, customer acquisition expenditures are expensed as incurred, thereby
reducing current federal income tax liabilities and increasing deferred federal
income tax liabilities. See Note F of Notes to Financial Statements.

     Net income as a percentage of net revenues has improved from 8.9% in fiscal
1994 to 9.5% in fiscal 1996 primarily due to the relationship between changes in
costs of goods sold, customer acquisition costs and other selling expenses which
in turn are primarily driven by changes in sales mix and the Company's customer
acquisition strategy. Operating results will fluctuate in the future due to
changes in the mix of sales, intensity and effectiveness of promotional
activities, price increases by suppliers, introductions of new products,
research and development requirements, actions by competitors, foreign currency
exchange rates, conditions in the direct-to-consumer market and the
photofinishing industry in general, national and global economic conditions and
other factors.

     Cost of goods and services consist of labor, postage and supplies related
to the Company's services and products. Other selling expenses include marketing
costs associated with building brand awareness, testing new marketing strategies
and marketing to existing customers, as well as certain costs associated with
acquiring new customers. Research and development expenses consist primarily of
costs incurred in researching new computerized digital imaging concepts,
developing computer software products and creating equipment necessary to
provide customers with new computer-related photographic services and products.
General and administrative expenses consist of costs related to computer
operations, human resource functions, finance, accounting, investor relations
and general corporate activities.

     Demand for the Company's photo-related services and products is highly
seasonal, with the highest volume of photofinishing activity occurring during
the summer months. However, seasonality of demand may be offset by the
introduction of new services and products, changes in the level of effectiveness
of customer acquisition programs and other factors. This seasonality, when
combined with the general growth of the Company's photofinishing business, has
produced greater photofinishing net revenues during the last half of the
Company's fiscal year (April through September), with a peak occurring in the
fourth fiscal quarter. Net income is affected by the seasonality of the
Company's net revenues due to the fixed nature of a portion of the Company's
operating expenses, seasonal variation in sales mix and the Company's practice
of relatively higher marketing program expenditures prior to the summer months.

                                       21
<PAGE>
 
RESULTS OF OPERATIONS

     The following table presents information from the Company's statements of
income, expressed as a percentage of net revenues for the periods indicated.
<TABLE>
<CAPTION>
 
                                                        Fiscal Years Ended
                                         September 28,    September 30,    September 24,
                                              1996             1995             1994
=========================================================================================
<S>                                      <C>              <C>              <C>
 
Net revenues                                  100.0%           100.0%           100.0%
                                         
Cost of goods and services                     58.4             61.3             62.0
                                              -----            -----            -----
                                         
GROSS PROFIT                                   41.6             38.7             38.0
                                         
Operating expenses:                      
 Customer acquisition costs                    14.2             13.8             13.1
 Other selling expenses                         8.2              6.5              6.9
 Research and development                       0.9              0.7              0.9
 General and administrative                     4.2              4.3              4.6
                                              -----            -----            -----
  Total operating expenses                     27.5             25.3             25.5
                                              -----            -----            -----
                                         
INCOME FROM OPERATIONS                         14.1             13.4             12.5
                                         
Total other income                              0.4              0.4              0.3
                                              -----            -----            -----
                                         
INCOME BEFORE INCOME TAXES                     14.5             13.8             12.8
                                         
Provision for income taxes                      5.0              4.7              3.9
                                              -----            -----            -----
                                         
NET INCOME                                      9.5%             9.1%             8.9%
                                              =====            =====            =====
 
</TABLE>

     Net revenues increased 35.3% to $84,152,000 in fiscal 1996 from $62,185,000
in fiscal 1995. Net revenues in fiscal 1995 increased 25.0% to $62,185,000 from
$49,753,000 in fiscal 1994. The increases were primarily due to expanded
customer acquisition activities and marketing to existing customers during
fiscal year 1996 and fiscal year 1995 which have resulted in increased net
revenues from photofinishing services and products. Management also believes
that its Seattle FilmWorks(R) branded business has benefited from the Company's
entry into the personal computer market with its PhotoWorks(R) and Pictures On
Disk(TM) products, which were introduced in January 1994. Fiscal 1995 net
revenues were also favorably affected by an additional one-week reporting period
in fiscal 1995 as compared to fiscal 1994.

     Gross profit as a percentage of net revenues for fiscal 1996, fiscal 1995
and fiscal 1994 was 41.6%, 38.7% and 38.0%, respectively. The increase in gross
profit percentage in fiscal 1996 and fiscal 1995 as compared to fiscal 1994 was
primarily due to a product mix containing a higher percentage of Seattle
FilmWorks(R) branded products, which carry a higher gross profit margin than the
Company's other services and products. Fluctuations in gross profit will occur
in future periods due to the seasonal nature of revenues, mix of product sales,
intensity and effectiveness of promotional activities and other factors.

     Total operating expenses as a percentage of net revenues for fiscal 1996,
fiscal 1995 and fiscal 1994 were 27.5%, 25.3% and 25.5%, respectively. The
increase in total operating expenses in fiscal 1996 as compared to fiscal 1995
and fiscal 1994 was due primarily to an increase in customer acquisition and
other selling activities, which affect 

                                       22
<PAGE>
 
revenues in current and future periods. The Company's principal technique for
acquiring new customers is its Introductory Offer of two rolls of 35 mm film for
$2.00 or less. Effective as of the beginning of the second quarter of fiscal
1996 the Company reduced from twelve to six months the amortization period for
certain marketing activities to specific groups of existing customers. This
change in accounting estimate resulted in incremental amortization of $127,000
in fiscal year 1996 of previously deferred customer acquisition costs. The
Company capitalized $14,750,000 of customer acquisition expenditures during
fiscal 1996 compared to $9,187,000 in fiscal 1995 and $5,310,000 in fiscal 1994.
Capitalized customer acquisition expenditures as of September 28, 1996 increased
to $11,334,000 as compared to $7,356,000 as of September 30, 1995. The Company's
increased investment in customer acquisition combined with new service and
product introductions are the primary reasons for the increase in photofinishing
related revenues. Each year the Company prepares detailed plans for its various
marketing activities, including the mix between customer acquisition
expenditures and other selling expenses. However, the Company occasionally
changes both the mix and total marketing expenditures between periods to take
advantage of marketing opportunities as they become available. Future periods
may reflect increased customer acquisition costs due to the timing of the
amortization of capitalized expenditures or the development and initiation of
additional marketing programs.

     Other selling expenses in fiscal 1996 increased to 8.2% of net revenues
compared to 6.5% in fiscal 1995 and 6.9% in fiscal 1994. The increase in fiscal
1996 was primarily due to increased marketing activities associated with
expanded promotional activities to new and existing customers compared to fiscal
1995 and fiscal 1994. Fiscal year 1996 selling expenses also included additional
expense as a result of an increase in amortization of a non-compete agreement
due to a change in the estimated life from ten years to five years and expense
related to securing rights to the PhotoWorks(R) mark claimed by a third party.

     Research and development expenses during fiscal 1996, fiscal 1995 and
fiscal 1994 were $732,000, $458,000 and $459,000, respectively. The increase in
fiscal 1996 as compared to fiscal 1995 and fiscal 1994 was primarily related to
the Company's continued development of digital services and products.

     General and administrative expenses increased to $3,460,000 in fiscal 1996
as compared to $2,657,000 in fiscal 1995 and $2,276,000 in fiscal 1994. The
increases in fiscal 1996 and fiscal 1995 were due primarily to increased
compensation expenditures based on the Company's profitability and increased
legal, accounting and consulting costs. General and administrative expenses as a
percent of net revenues decreased to 4.2% for fiscal 1996 as compared to 4.3% in
fiscal 1995 and 4.6% in fiscal 1994.

     Total other income in fiscal 1996 was $328,000 as compared to $252,000 in
fiscal 1995 and $187,000 in fiscal 1994. The increases in total other income in
fiscal 1996 and fiscal 1995 as compared to the prior fiscal year were primarily
due to interest income from short-term investments due to higher levels of cash
generated by operations during fiscal 1996 and fiscal 1995.

     The federal income tax rate for fiscal 1996 was 34.5% as compared to 33.8%
for fiscal 1995 and 30.5% for fiscal 1994. The increase in the effective tax
rate for fiscal 1996 as compared to fiscal 1995 was due primarily to an increase
in the marginal federal corporate tax rate due to income levels and the
expiration of the federal research and development tax credit for the first
three quarters of the 1996 fiscal year. The effective tax rate for fiscal 1994
was favorably affected by initial research and development tax credits.

     Net income increased to $0.68 per share in fiscal 1996 as compared to $0.48
per share in fiscal 1995 and $0.36 per share in fiscal 1994. The increases in
the fiscal 1996 and fiscal 1995 periods were primarily attributable to the
increases in net revenues and gross profit.

LIQUIDITY AND CAPITAL RESOURCES
 
     Net cash provided by operating activities was $4,554,000, $6,908,000 and
$4,330,000 in fiscal 1996, fiscal 1995 and fiscal 1994, respectively.  The
decrease in cash provided by operating activities in fiscal 1996 as compared to
fiscal 1995 was primarily due to a net increase in customer acquisition
expenditures, an increase in inventories and 

                                       23
<PAGE>
 
accounts receivable and a decrease in accounts payable, partially offset by
increases in net income, depreciation and amortization and deferred taxes. The
increase in cash provided by operating activities in fiscal 1995 as compared to
fiscal 1994 was primarily due to an increase in net income, deferred taxes and
accounts payable. These increases were partially offset by an increase in net
customer acquisition expenditures.

     Net cash used in investing activities was $7,281,000, $1,629,000 and
$809,000 in fiscal 1996, fiscal 1995 and fiscal 1994, respectively. Net cash
used in investing activities during fiscal 1996 increased primarily due to
increases in purchases of furniture, fixtures and equipment and securities
available-for-sale. Net cash used in investing activities during fiscal 1995
increased as compared to fiscal 1994 primarily due to a net decrease in sales of
securities.

     Net cash provided by financing activities was $302,000 in fiscal 1996 as
compared to $570,000 in fiscal 1995.  The decrease was primarily due to a
decreased level of stock option exercises.  Net cash used in financing
activities in fiscal 1994 was $6,517,000.  The increase in net cash provided by
financing activities in fiscal 1995 as compared to fiscal 1994 is primarily
attributable to the Company's repurchase of 1,125,000 shares of Common Stock
during fiscal 1994.

     As of November 29, 1996, the Company's principal sources of liquidity
included $10,809,000 in cash and short-term investments together with an unused
operating line of credit of $6,000,000. The ratio of current assets to current
liabilities for the Company was 2.7 to 1 at the end of fiscal 1996, which
reflects an increase from the current ratio of 2.0 to 1 at the end of fiscal
1995. During fiscal 1996 the Company increased inventory levels by $1,951,000 to
accommodate expanded marketing plans, achieve faster turnaround of customer
orders and support increased photofinishing volume. In addition, during fiscal
year 1996 the Company decreased its accounts payable by $1,292,000 as compared
to fiscal year 1995. The decrease is due primarily to a change in payment terms
with a major vendor and overall timing of payments at fiscal year end 1996 as
compared to fiscal year end 1995.

     Capital expenditures during fiscal 1996 totaled $4,075,000 including
equipment for new photofinishing services, data processing equipment and for
expanding capacity of existing photofinishing operations. In fiscal 1995, the
Company made capital expenditures of $1,633,000 relating to photofinishing
equipment. The Company has a commitment to purchase equipment related to its
Pictures On Disk(TM) product in the amount of $470,000 by January 1, 1997. In
addition, the Company has plans to expend approximately $4,000,000 in fiscal
1997, principally for additional photofinishing processing equipment and for
leasehold improvements, although at this time it has no binding commitments to
do so.

     The Company currently anticipates that existing funds together with
anticipated cash flow from operations and the Company's available line of credit
of $6,000,000 will be sufficient to finance its operations, including planned
capital expenditures, and to service its indebtedness for the foreseeable
future. However, if the Company does not generate sufficient cash from
operations to satisfy its ongoing expenses, the Company will be required to seek
external sources of financing or refinance its obligations. Possible sources of
financing include the sale of equity securities or additional bank borrowings.
There can be no assurance that the Company will be able to obtain adequate
financing in the future. See Item 1 of Part I-"Risk Factors."

INFLATION

     The results of the Company's operations have not been significantly
affected by inflation during any of the last three fiscal years. Although the
Company has incurred moderately increased costs for labor, materials, postage
and overhead, it has been able to offset the impact of such increases primarily
through enhanced operating efficiencies.

                                       24
<PAGE>
 
ADOPTION OF ACCOUNTING STANDARDS

     In October 1995, the Financial Accounting Standards Board issued Statement
No. 123, "Accounting for Stock-Based Compensation." This pronouncement
establishes accounting and reporting standards for stock-based employee
compensation plans, including stock purchase plans, stock options and stock
appreciation rights. This standard defines a fair value-based method of
accounting for these equity instruments, which method measures compensation cost
based on the value of the award and recognizes that cost over the service
period. Companies may elect to adopt this standard or to continue accounting for
these types of equity instruments under current guidance, Accounting Principles
Board ("APB") Opinion No. 25, "Accounting for Stock Issued to Employees." The
Company has elected to follow APB Opinion No. 25 and related interpretations in
accounting for its employee stock options.


ITEM 8 - FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

     See pages 26 through 36.

                                       25
<PAGE>
 
                          REPORT OF ERNST & YOUNG LLP

                             INDEPENDENT AUDITORS



Shareholders and Board of Directors
SEATTLE FILMWORKS, INC.

     We have audited the accompanying balance sheets of SEATTLE FILMWORKS, INC.
as of September 28, 1996 and September 30, 1995, and the related statements of
income, shareholders' equity, and cash flows for each of the three years in the
period ended September 28, 1996.  We have also audited the financial statement
schedule listed in the Index at Item 14(a).  These financial statements and
schedule are the responsibility of the Company's management.  Our responsibility
is to express an opinion on these financial statements and schedule based on our
audits.

     We conducted our audits in accordance with generally accepted auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

     In our opinion, the financial statements referred to above present fairly,
in all material respects, the financial position of SEATTLE FILMWORKS, INC. at
September 28, 1996 and September 30, 1995, and the results of its operations and
its cash flows for each of the three years in the period ended September 28,
1996, in conformity with generally accepted accounting principles.  Also in our
opinion, the related financial statement schedule, when considered in relation
to the basic financial statements taken as a whole, presents fairly in all
material respects the information set forth therein.


                                               //S// ERNST & YOUNG LLP



Seattle, Washington
November 1, 1996

                                       26
<PAGE>
 
                           SEATTLE FILMWORKS, INC. 
                                BALANCE SHEETS 
                (in thousands, except per share and share data)

                                    ASSETS
<TABLE>
<CAPTION>
                                                                  September 28,   September 30,
                                                                      1996            1995
                                                                  -------------   -------------
<S>                                                               <C>             <C>
CURRENT ASSETS
 Cash and cash equivalents                                              $ 6,135         $ 8,560
 Securities available-for-sale                                            4,559           1,345
 Accounts receivable, net of allowance for doubtful accounts
   of $287 and $546 in 1996 and 1995, respectively                        1,980           1,242
 Inventories                                                              6,577           4,626
 Capitalized promotional expenditures                                       238             158
 Prepaid expenses and other                                                 351             164
 Deferred income taxes                                                      311             398
                                                                        -------         -------
   TOTAL CURRENT ASSETS                                                  20,151          16,493
 
FURNITURE, FIXTURES, AND EQUIPMENT,
 at cost, less accumulated depreciation (Note C)                          5,337           3,200
 
CAPITALIZED CUSTOMER ACQUISITION EXPENDITURES                            11,334           7,356
 
DEPOSITS AND OTHER ASSETS                                                   253              68
 
NONCOMPETE AGREEMENT (Note B)                                               751           1,127
                                                                        -------         -------
 
TOTAL ASSETS                                                            $37,826         $28,244
                                                                        =======         =======
</TABLE>
                      LIABILITIES AND SHAREHOLDERS' EQUITY
<TABLE>
<CAPTION>
CURRENT LIABILITIES
<S>                                                                     <C>             <C>
 Accounts payable                                                       $ 3,490         $ 4,782
 Accrued expenses                                                         1,086             827
 Accrued compensation                                                     2,001           1,537
 Income taxes payable                                                       972             856
                                                                        -------         -------
   TOTAL CURRENT LIABILITIES                                              7,549           8,002
                                                                                        
DEFERRED INCOME TAXES                                                     3,602           2,310
                                                                        -------         -------
                                                                                        
TOTAL LIABILITIES                                                        11,151          10,312
 
SHAREHOLDERS' EQUITY (Notes G and H)
 Preferred Stock, $.01 par value, authorized 2,000,000 shares, none 
  issued
 Common Stock, $.01 par value, authorized 67,500,000 shares, issued 
  and outstanding 10,821,144 and 10,715,571 in 1996 and 1995, 
  respectively                                                              108             107
 Additional paid-in capital                                               1,680             955
 Retained earnings                                                       24,887          16,870
                                                                        -------         -------
   TOTAL SHAREHOLDERS' EQUITY                                            26,675          17,932
                                                                        -------         -------
                                                                                        
TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY                              $37,826         $28,244
                                                                        =======         =======
</TABLE>                                  
See notes to financial statements.        

                                       27
<PAGE>
 
                            SEATTLE FILMWORKS, INC.
                            STATEMENTS OF INCOME  
                (in thousands, except per share and share data)
<TABLE>                                        
<CAPTION>
 
 
                                                        Fiscal Years Ended
                                         ------------------------------------------------
                                         September 28,    September 30,    September 24,
                                              1996             1995             1994
                                         ==============   ==============   ==============
<S>                                      <C>              <C>              <C>
 
Net revenues                               $    84,152      $    62,185      $    49,753
 
Cost of goods and services                      49,159           38,128           30,846
                                           -----------      -----------      -----------
 
GROSS PROFIT                                    34,993           24,057           18,907
 
Operating expenses:
 Customer acquisition costs                     11,981            8,579            6,516
 Other selling expenses                          6,911            4,035            3,458
 Research and development                          732              458              459
 General and administrative                      3,460            2,657            2,276
                                           -----------      -----------      -----------
  Total operating expenses                      23,084           15,729           12,709
                                           -----------      -----------      -----------
 
INCOME FROM OPERATIONS                          11,909            8,328            6,198
 
Other income (expense):
 Interest expense                                   (1)              (4)             (25)
 Interest income                                   449              276              222
 Nonoperating expense, net                        (120)             (20)             (10)
                                           -----------      -----------      -----------
  Total other income                               328              252              187
                                           -----------      -----------      -----------
 
INCOME BEFORE INCOME TAXES                      12,237            8,580            6,385
 
Provision for income taxes (Note F)              4,220            2,898            1,947
                                           -----------      -----------      -----------
 
NET INCOME                                 $     8,017      $     5,682      $     4,438
                                           ===========      ===========      ===========
 
EARNINGS PER SHARE                                $.68             $.48             $.36
                                           ===========      ===========      ===========
 
WEIGHTED AVERAGE SHARES AND
 EQUIVALENTS OUTSTANDING                    11,871,898       11,731,761       12,394,677
                                           ===========      ===========      ===========
</TABLE>

See notes to financial statements.

                                       28
<PAGE>
 
                            SEATTLE FILMWORKS, INC.
                      STATEMENTS OF SHAREHOLDERS' EQUITY
                       (in thousands, except share data)
<TABLE>
<CAPTION>
 
                                                                   Common Stock
                                              -------------------------------------------------------
                                                 Shares       Par     Paid-In    Retained
                                              Outstanding    Value    Capital    Earnings     Total
                                              ============   ======   ========   =========   ========
<S>                                           <C>            <C>      <C>        <C>         <C>
 
BALANCE AS OF SEPTEMBER 25, 1993               11,551,597     $116     $  570     $12,690    $13,376
 
 Stock options exercised                           57,376        1         32                     33
 Income tax benefit of stock options                                       50                     50
 Employee stock purchase plan                      26,586                  93                     93
 Purchase and retirement of Common Stock       (1,125,000)     (12)      (691)     (5,940)    (6,643)
 Net income                                                                         4,438      4,438
                                                                                  -------    -------
 
BALANCE AS OF SEPTEMBER 24, 1994               10,510,559      105         54      11,188     11,347
 
 Stock options exercised                          115,950        1        274                    275
 Income tax benefit of stock options                                      333                    333
 Employee stock purchase plan                      94,612        1        348                    349
 Purchase and retirement of Common Stock           (5,550)                (54)                   (54)
 Net income                                                                         5,682      5,682
                                                                                  -------    -------
 
BALANCE AS OF SEPTEMBER 30, 1995               10,715,571      107        955      16,870     17,932
 
 Stock options exercised                          103,936        1        349                    350
 Income tax benefit of stock options                                      424                    424
 Employee stock purchase plan                      13,445                 162                    162
 Purchase and retirement of Common Stock          (11,808)               (210)                  (210)
 Net income                                                                         8,017      8,017
                                                                                  -------    -------
 
BALANCE AS OF SEPTEMBER 28, 1996               10,821,144     $108     $1,680     $24,887    $26,675
                                               ==========     ====     ======     =======    =======
</TABLE>

See notes to financial statements.

                                       29
<PAGE>
 
                            SEATTLE FILMWORKS, INC.
                            STATEMENTS OF CASH FLOWS
                                 (in thousands)
<TABLE>
<CAPTION>
 
                                                                      Fiscal Years Ended
                                                       ------------------------------------------------
                                                       September 28,    September 30,    September 24,
                                                            1996             1995             1994
                                                       ==============   ==============   ==============
<S>                                                    <C>              <C>              <C>
 
OPERATING ACTIVITIES:
- ----------------------------------------------------
 Net income                                                 $  8,017          $ 5,682          $ 4,438
 Charges to income not affecting cash:
  Depreciation and amortization                                2,018            1,608            1,320
  Amortization of capitalized customer
    acquisition expenditures                                  10,772            6,289            4,684
  Deferred income taxes                                        1,379              830              (89)
  Loss on disposal of equipment                                  102               24                5
 Net change in receivables, inventories,
    payables, and other                                       (2,904)           1,432             (672)
 Capitalized promotional expenditures, net                       (80)             230              (46)
 Additions to capitalized customer
  acquisition expenditures                                   (14,750)          (9,187)          (5,310)
                                                            --------          -------          -------
 
NET CASH FROM OPERATING ACTIVITIES                             4,554            6,908            4,330
 
INVESTING ACTIVITIES:
- ----------------------------------------------------
 Purchase of furniture, fixtures, and equipment               (4,075)          (1,633)          (1,414)
 Purchases of securities available-for-sale                   (7,409)          (1,356)          (3,060)
 Sales of securities available-for-sale                        4,195            1,341            5,280
 Proceeds from sale of equipment                                   8               19               22
 Purchase of assets from Private Label Film, Inc.                                               (1,637)
                                                                                               -------
NET CASH USED IN INVESTING ACTIVITIES                         (7,281)          (1,629)            (809)
 
FINANCING ACTIVITIES:
- ----------------------------------------------------
 Proceeds from issuance of Common Stock                          512              624              126
 Payment on purchase of Common Stock                            (210)             (54)          (6,643)
                                                            --------          -------          -------
 
NET CASH FROM (USED IN) FINANCING ACTIVITIES                     302              570           (6,517)
                                                            --------          -------          -------
 
INCREASE (DECREASE) IN CASH AND
 CASH EQUIVALENTS                                             (2,425)           5,849           (2,996)
 
Cash and cash equivalents
 at beginning of year                                          8,560            2,711            5,707
                                                            --------          -------          -------
 
CASH AND CASH EQUIVALENTS
 AT END OF YEAR                                             $  6,135          $ 8,560          $ 2,711
                                                            ========          =======          =======
</TABLE>

See notes to financial statements.

                                       30
<PAGE>
 
                            SEATTLE FILMWORKS, INC.
                         NOTES TO FINANCIAL STATEMENTS


NOTE  A --  OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

SEATTLE FILMWORKS, INC. (the "Company") is a leading direct-to-consumer marketer
and provider of high-quality amateur photofinishing services and products.  The
Company offers an array of complementary services and products, primarily on a
mail-order basis, under the brand name SeattleFilmWorks/TM/. To a lesser extent,
the Company provides services, products and photofinishing supplies on a
wholesale basis to a variety of commercial customers.

CASH AND CASH EQUIVALENTS:  Cash and cash equivalents include cash on hand and
highly liquid short-term investments with a maturity of three months or less
than at the date of purchase.

SECURITIES AVAILABLE-FOR-SALE:  Securities available-for-sale consist primarily
of bankers' acceptances, commercial paper, and government securities issued by
financial institutions with high credit ratings.  Company policy limits the
amount of credit exposure with any one financial institution.  The fiscal 1996
and fiscal 1995 balance consisted primarily of bankers' acceptances and
government securities.  Securities available-for-sale are carried at amortized
cost, which approximates market.

ACCOUNTS RECEIVABLE:  Accounts receivable primarily include amounts due from
mail-order customers from the sale of related photographic products and amounts
due from wholesale customers from the sale of film and single-use cameras.  An
allowance for doubtful accounts is established for an estimate of bad debts.

INVENTORIES:  Inventories are stated at the lower of cost (determined using the
first-in, first-out method) or market.  Inventories consist primarily of film
and photofinishing supplies.

CAPITALIZED PROMOTIONAL EXPENDITURES:  The Company's promotional programs run
for periods of one to six months. Promotional expenditures primarily consist of
advertising and media costs related to generating consumer interest in the
Company's photofinishing services.  The Company capitalizes these costs as
capitalized promotional expenditures and expenses them the first time the
promotion is run.  Advertising expense was $2,989,000, $1,882,000, and
$1,944,000 in fiscal years 1996, 1995, and 1994 respectively.

DEPRECIATION AND AMORTIZATION:  Furniture, fixtures, and equipment are
depreciated using the straight-line and accelerated methods based on the
estimated useful asset lives ranging from three to five years.  Expenditures for
major remodeling and improvements are capitalized as leasehold improvements.
Leasehold improvements are amortized over the shorter of the life of the lease
or the life of the asset.

NONCOMPETE AGREEMENT:  Noncompete agreement is amortized as other selling
expenses on a straight-line basis.  During fiscal 1996, the Company recorded an
additional $43,000 of amortization related to a change in the estimated life of
the noncompete agreement from ten years to five years.  See Note B.

CAPITALIZED CUSTOMER ACQUISITION EXPENDITURES:  The Company's principal
technique for acquiring new customers is its Introductory Offer of two rolls of
35mm film for $2.00 or less.  Customer acquisition costs are comprised of the
costs of generating a lead and the amortization of direct costs associated with
the Company's promotional offers sent to prospective and existing customers.
The costs of generating a lead, which are expensed when the promotion is run,
include all direct-response media, advertising and other costs associated with
developing target customer lists.  The direct costs of customer acquisition
include film, postage and printed material costs associated with mailings to
prospective and existing customers.

                                       31
<PAGE>
 
                            SEATTLE FILMWORKS, INC.
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)

NOTE  A --  OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
(CONTINUED)

     The direct costs of customer acquisition are capitalized as an asset on the
Company's balance sheet under "capitalized customer acquisition expenditures."
Capitalized customer acquisition expenditures relating to prospective customers
are amortized over three years, and capitalized customer acquisition
expenditures relating to certain marketing activities to groups of existing
customers are amortized over six months.  These amortization rates are based on
the estimates of timing of future roll processing volumes per customer.  Based
on the historical pattern of roll processing volumes and the estimate of orders
to be processed in the future, estimated amortization of capitalized customer
acquisition expenditures as of September 28, 1996 will be $7,237,698, $3,236,523
and $859,827 in fiscal years 1997, 1998, and 1999 respectively.

     Effective as of the beginning of the second quarter of fiscal 1996, the
Company reduced from twelve months to six months the amortization period for
certain marketing activities to specific groups of existing customers.  This
change in accounting estimate was made to more accurately match revenues and
expenses, and resulted in $127,000 of incremental amortization of deferred
customer acquisition costs.

INCOME TAXES:  The provision for federal income taxes is computed based on
pretax income reported in the financial statements.  Research and development
tax credits are recorded as a reduction of the provision for federal income
taxes in the year realized.  The provision for income taxes differs from income
taxes currently payable because certain items of income and expense are
recognized in different periods for financial reporting purposes than they are
for federal income tax purposes.  Deferred income taxes have been recorded in
recognition of these temporary differences.

     The Company adopted Statement of Financial Accounting Standards No. 109,
"Accounting for Income Taxes," in the first quarter of fiscal year 1994.  The
adoption of this new Standard did not have a significant impact on operating
results.

EARNINGS PER SHARE:  Earnings per share is based on the weighted average number
of shares and dilutive Common Stock equivalents outstanding during the fiscal
year. Common Stock equivalents consist of stock options.

STOCK COMPENSATION:  The Company has elected to follow Accounting Principles
Board Opinion No. 25, "Accounting for Stock Issued to Employees", and related
interpretations in accounting for its employee stock options.  Generally stock
compensation, if any, is measured as the difference between the exercise price
of a stock option and the fair market value of the Company's stock at the date
of grant, which is then amortized over the related service period.

USE OF ESTIMATES:  The preparation of financial statements in conformity with
generally accepted accounting principles requires management to make estimates
and assumptions that affect the amounts reported in the financial statements and
accompanying notes.  Actual results could differ from those estimates.

OTHER FINANCIAL INSTRUMENTS:  At September 28, 1996 the carrying value of
financial instruments such as trade receivables and payables approximate their
fair values, based on the short-term maturities of these instruments.

RECLASSIFICATIONS:  Certain prior-year amounts have been reclassified to conform
with the fiscal 1996 financial statements.

                                       32
<PAGE>
 
                            SEATTLE FILMWORKS, INC.
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)

NOTE  B --  ACQUISITION OF PRIVATE LABEL FILM BUSINESS

     On December 30, 1993, the Company acquired certain assets of Private Label
Film, Inc. for approximately $1,637,000.  The assets relate to the manufacture
and sale of private-label film and related products to retailers and commercial
users.    This acquisition has been accounted for using the purchase method.
The purchase price was recorded as follows:  equipment $100,000; and other
assets of $1,536,830 related to noncompete agreements which includes capitalized
legal and accounting expenses.  See Note A, "Depreciation and Amortization."

NOTE  C --  FURNITURE, FIXTURES, AND EQUIPMENT

Furniture, fixtures, and equipment consist of the following:
<TABLE>
<CAPTION>
 
 
                                                       September 28,    September 30,
                                                            1996             1995
                                                       ==============   ==============
                                                               (in thousands)
<S>                                                    <C>              <C>
 
Furniture, fixtures, and equipment                           $12,558          $ 9,673
Leasehold improvements                                         2,294            1,610
                                                             -------          -------
                                                              14,852           11,283
Less accumulated depreciation and amortization                (9,515)          (8,083)
                                                             -------          -------
                                                             $ 5,337          $ 3,200
                                                             =======          =======
</TABLE> 
 
NOTE  D --  CREDIT AGREEMENT 

     At September 28, 1996, the Company had a $6,000,000 available line of
credit, with interest at the lending bank's prime rate.  There were no
borrowings outstanding at the end of fiscal 1996 or fiscal 1995 under the line
of credit.  The Company is restricted under the covenants of a bank loan
agreement from declaring any dividends on shares of its capital stock in excess
of $4,000,000 in any fiscal year, noncumulative from year to year,  without the
bank's prior consent.

NOTE  E --  PROPERTY AND LEASES

     The Company's primary lease relates to its main operating facility.  This
lease expires in September  2000.  The Company also has a lease agreement for
additional warehouse and limited production space.  This lease expires in
January 1999 with an option to extend the lease for two one-year periods.  At
September 28, 1996, future minimum payments under noncancelable operating leases
for fiscal years 1997 through 2001 are $518,000, $521,000, $354,000, $265,000,
and $2,000, respectively.    Rental expense relating to operating leases for
fiscal years 1996, 1995, and 1994 was $481,000, $353,000, and $335,000,
respectively.

                                       33
<PAGE>
 
                            SEATTLE FILMWORKS, INC.
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
<TABLE>
<CAPTION>
 
NOTE  F --  INCOME TAXES
<S>                                                                            <C>       <C>              <C>
                                                                              
The provision for income taxes is as follows:                                 
                                                                                              (in thousands)
                                                                                 1996             1995      1994
                                                                               ======           ======    ======
                                                                              
Provision (benefit) for income taxes:                                         
  Current                                                                      $2,863           $2,068    $2,036
  Deferred                                                                      1,357              830       (89)
                                                                               ------           ------    ------
                                                                               $4,220           $2,898    $1,947
                                                                               ======           ======    ======
 
A reconciliation of the federal statutory tax rates to the effective tax rates is as follows:
 
                                                                                 1996             1995      1994
                                                                               ======           ======    ======
                                                                               
Statutory tax rate                                                               35.0%            34.0%     34.0%
Research and development tax credits                                              (.1)             (.4)      (.5)
Other, net                                                                        (.4)              .2      (3.0)
                                                                               ------           ------    ------
                                                                                 34.5%            33.8%     30.5%
                                                                               ======           ======    ======
 
Principal items comprising the cumulative deferred income taxes are as follows:
 
                                                                                1996            1995
======================================================================================================
 
Deferred tax liabilities:
 Customer acquisition expenditures                                             $3,899           $2,501
 Other liabilities                                                                212              175
                                                                               ------           ------
Total deferred tax liabilities                                                  4,111            2,676
                                                                               
Deferred tax assets:                                                           
 Accrued expenses                                                                 524              573
 Depreciation and amortization                                                    296              191
                                                                               ------           ------
Total deferred tax assets                                                         820              764
                                                                               ------           ------
                                                                               
Net deferred tax liabilities                                                   $3,291           $1,912
                                                                               ======           ======
</TABLE> 
 
Taxes paid in 1996, 1995, and 1994 were $2,300,000, $2,020,000, and $1,520,000,
 respectively.
 
NOTE  G --  SHAREHOLDERS' EQUITY

STOCK OPTIONS

     Pursuant to the Company's Stock Option Plans adopted in 1982 and 1987,
options may be granted to purchase up to 4,603,125 shares of Common Stock at
prices equal to the fair market value of the shares at the time the options are
granted.  Options generally vest over four years and become exercisable
commencing one year after the date of grant and expiring five years after the
date of grant.  Shares of Common Stock reserved for issuance under these stock
option plans totaled 1,686,754 at September 28, 1996, of which 369,281 shares
were available for options to be granted in the future.

                                       34
<PAGE>
 
                            SEATTLE FILMWORKS, INC.
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)

NOTE  G --  SHAREHOLDERS' EQUITY (CONTINUED)

     The following schedule summarizes stock option activity for fiscal years
1994, 1995, and 1996.
<TABLE>
<CAPTION>
 
                                                      Option Price
                                         Number of Shares         Per Share
                                         =================   ===================
<S>                                    <C>                   <C>          <C>
Outstanding at September 25, 1993
  (861,971 shares exercisable)                1,250,487      $  .12   -   $ 3.78
    Granted during 1994                         108,900      $ 4.00   -   $ 8.11
    Canceled during 1994                        (18,675)     $ 1.30   -   $ 4.67
    Exercised during 1994                       (57,376)     $  .12   -   $ 3.11
                                              ---------      
                                                          
Outstanding at September 24, 1994                         
  (959,729 shares exercisable)                1,283,336      $  .26   -   $ 8.11
    Granted during 1995                         152,325      $ 7.17   -   $14.17
    Canceled during 1995                        (21,095)     $ 3.11   -   $ 7.44
    Exercised during 1995                      (115,950)     $  .26   -   $ 6.56
                                              ---------      
                                                          
Outstanding at September 30, 1995                         
  (1,004,824 shares exercisable)              1,298,616      $  .28   -   $14.17
    Granted during 1996                         142,050      $12.83   -   $20.50
    Canceled during 1996                        (19,257)     $ 3.11   -   $14.17
    Exercised during 1996                      (103,936)     $  .28   -   $10.17
                                              ---------      
                                                          
Outstanding at September 28, 1996                         
  (1,041,751 shares exercisable)              1,317,473      $  .31   -   $20.50
                                              =========      
</TABLE>
EMPLOYEE STOCK PURCHASE PLAN

     Effective September 22, 1993, the Company adopted an Employee Stock
Purchase Plan under which employees have the option to purchase 337,500 shares
of Common Stock.  Under the Plan, eligible employees may purchase shares of the
Company's Common Stock at six-month intervals at 85% of the fair market value on
the first or last day of the six-month offering period, whichever is lower.
Employees may purchase shares having a value not exceeding 10% of their gross
compensation during the purchase period.  During fiscal 1996, shares totaling
13,445 were issued under the Plan at a price of $12.0417 per share.  At
September 28, 1996, 202,856 shares were reserved for future issuance.

STOCK SPLITS

     All share data, per share data and related accounts in the accompanying
financial statements and these notes reflect a retroactive adjustment for a two-
for-one stock split effective March 16, 1994, a three-for-two stock split
effective March 15, 1995, and a three-for-two stock split effective March 15,
1996.

PURCHASE AND RETIREMENT OF COMMON STOCK

     On July 20, 1994, the Company repurchased 1,125,000 shares, or
approximately 10% of its outstanding Common Stock, from Mr. Sam Rubinstein, a
Director and the largest shareholder of the Company, in a private transaction
for $5.78 per share plus legal and brokerage fees.

                                       35
<PAGE>
 
                            SEATTLE FILMWORKS, INC.
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)

NOTE  H  --  RETIREMENT AND PROFIT SHARING PLAN

     The Company maintains a 401(k) Plan for substantially all employees.  The
Company's contributions are based on matching a percentage of up to 2% of
voluntary employee contributions and discretionary profit sharing contribution
determined by the Board of Directors.  The Company's contributions were
$488,000, $366,000, and $285,000 for fiscal years 1996, 1995, and 1994,
respectively.

NOTE I  --  CONTINGENCIES

The Company is involved in various routine legal proceedings incident to the
ordinary course of its business.  Management believes that the outcome of all
pending legal proceedings in the aggregate will not have a material adverse
effect on the Company's business, financial condition or operating results.

NOTE  J  --  SELECTED QUARTERLY FINANCIAL DATA (UNAUDITED)

     The following table sets forth summary financial data for the Company by
quarter for fiscal years 1996 and 1995 (in thousands, except per share data).
<TABLE>
<CAPTION>
 
                                            Quarters
                                            --------
                              First     Second     Third    Fourth
                             --------   -------   -------   -------
<S>                          <C>        <C>       <C>       <C>
Fiscal 1996
- -----------
     Net revenue              $16,689   $17,821   $22,509   $27,133
     Gross profit               6,292     7,311     8,927    12,463
     Net income                   951       503     2,242     4,321
     Earnings per share           .08       .04       .19       .36
 
Fiscal 1995
- -----------
     Net revenue              $12,270   $12,293   $15,791   $21,831
     Gross profit               4,590     4,152     6,136     9,179
     Net income                   655       339     1,513     3,175
     Earnings per share           .06       .03       .13       .27
</TABLE>

     The sum of quarterly earnings per share will not necessarily equal the
earnings per share reported for the entire year since the weighted average
shares outstanding used in the earnings per share computation changes throughout
the year.  All earnings per share data presented above have been adjusted to
reflect stock splits.  See Note G.

ITEM 9 - CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
FINANCIAL DISCLOSURE

     None.

                                       36
<PAGE>
 
                                    PART III


ITEM 10 -- DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

     See "Directors and Executive Officers of the Registrant" under Item 1 -
Part 1 above.

     Information concerning compliance with Section 16 of the Securities
Exchange Act is incorporated herein by reference to information appearing in the
Company's Proxy Statement for its annual meeting of shareholders to be held on
February 12, 1997, which information appears under the caption "Compliance with
Section 16(a) of the Exchange Act."  Such Proxy Statement will be filed within
120 days of the Company's last fiscal year-end, September 28, 1996.


ITEMS 11, 12, AND 13

     The information called for by Part III (Items 11, 12, and 13) is included
in the Company's Proxy Statement relating to the Company's annual meeting of
shareholders to be held on February 12, 1997 and is incorporated herein by
reference.  The information appears in the Proxy Statement under the captions
"Remuneration of Executive Officers and Directors," "Voting Securities and
Principal Holders," and "Certain Transactions."  Such Proxy Statement will be
filed within 120 days of the Company's last fiscal year-end, September 28, 1996.


                                    PART IV

ITEM 14 -- EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND REPORTS ON FORM 8-K

A. INDEX TO FINANCIAL STATEMENTS AND FINANCIAL STATEMENT SCHEDULES
   ---------------------------------------------------------------
<TABLE>                                                                        
<CAPTION>                                                                      
                                                                               

(1)      Financial Statements                                               Page
         --------------------                                               -----
<S>                                                                         <C>  
         Report of Ernst & Young LLP, Independent Auditors                     26
 
         Balance Sheets as of September 28, 1996 and September 30, 1995        27
 
         Statements of Income for the years ended September 28, 1996,
         September 30, 1995, and September 24, 1994                            28
 
         Statements of Shareholders' Equity for the years ended
         September 28, 1996, September 30, 1995, and September 24, 1994        29
 
         Statements of Cash Flows for the years ended September 28, 1996,
         September 30, 1995, and September 24, 1994                            30
 
         Notes to Financial Statements                                       31-36
</TABLE>

     Supplemental Financial Statement Schedule.  The following additional
information should be read in conjunction with the Financial Statements of the
Company included in Part II, Item 8.

                                       37
<PAGE>
 
<TABLE>                                                                        
<CAPTION>                                                                      
                                                                                

(2)  Schedule                                                                Page
     --------                                                                ----
<S>                                                                          <C> 
     II - Valuation and Qualifying Accounts                                   41 

</TABLE> 

     All other schedules have been omitted because the required information is
included in the financial statements or the notes thereto, or is not applicable
or required.

B. REPORTS ON FORM 8-K
   -------------------

     None.

C. EXHIBITS
   --------

     The following list is a subset of the exhibits set forth below and contains
all compensatory plans, contracts, or arrangements in which any director or
executive officer of the Company is a participant, unless the method of
allocation of benefits thereunder is the same for management and non-management
participants:

     (1)  The Company's Incentive Stock Option Plan, as amended and restated as
of April 1, 1996.  See Exhibit 10.4

     (2)  The Company's 1987 Stock Option Plan, as amended and restated as of
April 1, 1996.  See Exhibit 10.6

Exhibit
Number    Exhibit Description
- -------   --------------------

3.1       Articles of Incorporation of the Company, as amended through February
          23, 1989.
          (Incorporated by reference to Exhibit 3.1 filed with the Company's
          Annual Report on Form 10-K for the year ended September 30, 1989.)

3.2       Bylaws of the Company, as amended and restated on November 13, 1996.

3.3       Articles of Amendment to Articles of Incorporation dated July 1, 1993.
          (Incorporated by reference to Exhibit 3.3 filed with the Company's
          Annual Report on Form 10-K for the year ended September 25, 1993.)

3.4       Articles of Amendment to Articles of Incorporation dated March 2,
          1994. (Incorporated by reference to Exhibit 3.4 filed with the
          Company's Annual Report on Form 10-K for the year ended September 24,
          1994.)

3.5       Articles of Amendment to Articles of Incorporation dated February 16,
          1995. (Incorporated by reference to Exhibit 3.0 filed with the
          Company's Quarterly Report on Form 10-Q for the quarter ended March
          25, 1995.)

3.6       Second Restated Articles of Incorporation of Seattle FilmWorks, Inc.
          dated March 5, 1996. (Incorporated by reference to Exhibit 3.0 filed
          with the Company's Quarterly Report on Form 10-Q for the quarter ended
          March 30, 1996.)
 

                                       38
<PAGE>
 
10.1      Lease Agreement dated September 10, 1985 between Gilbert Scherer and
          Marlyn Friedlander, Lessors, and the Company with respect to certain
          office and plant facilities in Seattle, Washington. (Incorporated by
          reference to the exhibit with a corresponding number filed with the
          Company's registration statement on Form S-1 (file no. 33-4388.)

10.2      First Amendment to Facility Lease Agreement dated April 29, 1989, with
          Gilbert Scherer and Marlyn Friedlander, Lessors. (Incorporated by
          reference to Exhibit 10.48 filed with the Company's Annual Report on
          Form 10-K for the year ended September 30, 1989.)

10.3      Consent to Sublease dated September 30, 1996, between Gilbert Scherer
          and Marlyn Friedlander and Seattle FilmWorks, Inc.

10.4      Incentive Stock Option Plan, as amended and restated as of April 1
          1996. (Incorporated by reference to Exhibit 10.1 filed with the
          Company's Quarterly Report on Form 10-Q for the quarter ended June 29,
          1996.)

10.5      Form of Incentive Stock Option Agreement. (Incorporated by reference
          to Exhibit 10.2 filed with the Company's Registration Statement on
          Form S-8, file no. 33-24107.)

10.6      1987 Stock Option Plan, as amended and restated as of April 1, 1996.
          (Incorporated by reference to Exhibit 10.2 filed with the Company's
          Quarterly Report on Form 10-Q for the quarter ended June 29, 1996.)

10.7      Form of Stock Option Agreement. (Incorporated by reference to Exhibit
          10.4 filed with the Company's Registration Statement on Form S-8, file
          no. 33-24107.)

10.8      1993 Employee Stock Purchase Plan as amended and restated as of May
          31, 1995. (Incorporated by reference to Exhibit 10.58 filed with the
          Company's Annual Report on Form 10-K for the year ended September 30,
          1995.)

10.9      Purchase and Sale Agreement dated as of December 16, 1993 and related
          Amendment to Purchase and Sale Agreement dated December 30, 1993 among
          Seattle FilmWorks, Inc., Private Label Film, Inc. and certain
          shareholders of Private Label Film, Inc. (Incorporated by reference to
          Exhibits 2.1 and 2.2 filed with the Company's Report on Form 10-Q
          dated February 7, 1994.)

10.10     Business Loan Agreement with First Interstate Bank of Washington N.A.
          as amended and restated on March 31, 1994. (Incorporated by reference
          to Exhibit 10.60 filed with the Company's Annual Report on Form 10-K
          for the year ended September 24, 1994.)

10.11     Business Loan Agreement with First Interstate Bank of Washington N.A.
          as amended and restated on February 28, 1995. (Incorporated by
          reference to Exhibit 10.0 filed with the Company's Quarterly Report on
          Form 10-Q for the quarter ended March 25, 1995.)

10.12     Business Loan Agreement with First Interstate Bank of Washington N.A.
          as amended and restated on January 31, 1996. (Incorporated by
          reference to Exhibit 10.1 filed with the Company's Quarterly Report on
          Form 10-Q for the quarter ended March 30, 1996.)

10.13     Business Loan Agreement with Wells Fargo Bank, National Association as
          amended and restated on December 13, 1996.

                                       39
<PAGE>
 
10.14     Stock Redemption Agreement dated July 20,1994 between the Company and
          Sam Rubinstein and related promissory note. (Incorporated by reference
          to Exhibits 5.1 and 5.2 filed with the Company's Report on Form 8-K
          dated July 22, 1994.)

10.15     Lease Agreement dated September 22, 1995 between the United States of
          America, Lessors, and the Company with respect to certain plant and
          warehouse facilities in Seattle, Washington. (Incorporated by
          reference to Exhibit 10.63 filed with the Company's Annual Report on
          Form 10-K for the year ended September 30, 1995.)

10.16     Addendum to Lease Agreement dated January 1, 1996 between the United
          States of America, Lessors, and the Company. (Incorporated by
          reference to Exhibit 10.3 filed with the Company's Quarterly Report on
          Form 10-Q for the quarter ended March 30, 1996.)

10.17     Supplemental Lease Agreement dated October 21, 1996 between the United
          States of America, Lessors, and the Company.

10.18*    Sales contract dated August 18, 1995 between the Company and Agfa
          Division of Miles, Inc. with respect to the purchase of certain
          products. (Incorporated by reference to Exhibit 10.64 filed with the
          Company's Quarterly Report on Form 10-Q for the quarter ended March
          30, 1996.)

10.19*    Supplement to sales contract with Agfa Division of Miles, Inc. dated
          March 29, 1996. (Incorporated by reference to Exhibit 10.2 filed with
          the Company's Quarterly Report on Form 10-Q for the quarter ended
          March 30, 1996.)

10.20     Warehouse Sublease between Seattle FilmWorks, Inc. and OptiColor, Inc.
          dated September 30, 1996.

10.21     Warehouse Sublease between Seattle FilmWorks, Inc. and Seattle
          FilmWorks Manufacturing Company dated September 30, 1996.

10.22     1260 16th Avenue West Sublease between Seattle FilmWorks, Inc. and
          OptiColor Inc. dated September 30, 1996.

10.23     1260 16th Avenue West Sublease between Seattle FilmWorks, Inc. and
          Seattle FilmWorks Manufacturing Company dated September 30, 1996.

10.24     General Assignment between Seattle FilmWorks, Inc., Seattle FilmWorks
          Manufacturing Company and OptiColor, Inc. dated September 30, 1996.

11        Computation of Earnings Per Share

21        Seattle FilmWorks, Inc. Subsidiaries

23        Consent of Independent Auditors

  * Exhibit for which confidential treatment has been granted.

                                       40
<PAGE>
 
                            SEATTLE FILMWORKS, INC.

                                 SCHEDULE  II

                       VALUATION AND QUALIFYING ACCOUNTS
                                (in thousands)
<TABLE>
<CAPTION>
 
 
                                                               Additions
                                                   ----------------------------------
                                     Balance at   Charged to   Charged to                 Balance
                                     Beginning    Costs and      Other                    at End
Description                           of Year      Expenses     Accounts    Deductions   of Period
==================================   ==========   ==========   ==========   ==========   =========
<S>                                  <C>          <C>          <C>          <C>          <C>
 
FOR THE YEAR ENDED
SEPTEMBER 24, 1994
 
Allowance for doubtful accounts          $327         $481           $0         $347        $461
Allowance for returns                    $103         $281           $0         $279        $105
                                     
FOR THE YEAR ENDED                   
SEPTEMBER 30, 1995                   
                                     
Allowance for doubtful accounts          $461         $639           $0         $554        $546
Allowance for returns                    $105         $272           $0         $280        $ 97
                                     
FOR THE YEAR ENDED                   
SEPTEMBER 28, 1996                   
                                     
Allowance for doubtful accounts          $546         $158           $0         $417        $287
Allowance for returns                    $ 97         $130           $0         $182        $ 45
</TABLE>
____________________________

                                       41
<PAGE>
 
                                   SIGNATURES


Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange
Act of 1934, the Registrant has duly caused this report to be signed on its
behalf by the undersigned, thereunto duly authorized.

                                               SEATTLE FILMWORKS,  INC.
                                               (REGISTRANT)

DATED:  December 18, 1996                      By: //s// Gary R. Christophersen
                                                   ----------------------------
                                                   Gary R. Christophersen
                                                   President and Chief Executive
                                                     Officer
                                                   (Principal Executive Officer)


Pursuant to the requirements of the Securities Exchange Act of 1934, this report
has been signed below by the following persons on behalf of the Registrant and
in the capacities and on the dates indicated.
<TABLE>
<CAPTION>
 
NAME                                       TITLE                           DATE
<S>                                        <C>                             <C>
 
     By: //s// Gary R. Christophersen      President                       December 18, 1996
        -----------------------------      Chief Executive Officer      
       Gary R. Christophersen              Director                     
                                           (Principal Executive Officer) 
                                           
 
     By: //s// Sam Rubinstein              Director                        December 18, 1996
        -----------------------------   
       Sam Rubinstein
 
     By: //s// Douglas A. Swerland         Director                        December 18, 1996
        -----------------------------   
       Douglas A. Swerland
 
     By: //s// Craig E. Tall               Director                        December 18, 1996
        -----------------------------   
       Craig E. Tall
 
     By: //s// Peter H. van Oppen          Director                        December 18, 1996
        -----------------------------   
       Peter H. van Oppen
 
     By: //s// Case H. Kuehn               Vice President-Finance          December 18, 1996
        -----------------------------      Chief Financial Officer 
       Case H. Kuehn                       (Principal Financial and
                                           Accounting Officer)      
</TABLE> 

                                       42
<PAGE>
 
                                 EXHIBIT INDEX
                                 -------------

                          Annual Report on Form 10-K
                     For The Year Ended September 28, 1996
<TABLE> 
<CAPTION> 

Exhibit                                                             Page
Number   Exhibit Description                                        Number
- -------  -------------------                                        ------ 
<S>      <C>                                                        <C> 
3.1      Articles of Incorporation of the Company, as amended 
         through February 23, 1989. (Incorporated by reference to 
         Exhibit 3.1 filed with the Company's Annual Report on 
         Form 10-K for the year ended September 30, 1989.)            46

3.2      Bylaws of the Company, as amended and restated on 
         November 13, 1996.

3.3      Articles of Amendment to Articles of Incorporation 
         dated July 1, 1993. (Incorporated by reference to 
         Exhibit 3.3 filed with the Company's Annual Report on
         Form 10-K for the year ended September 25, 1993.)

3.4      Articles of Amendment to Articles of Incorporation 
         dated March 2, 1994.  (Incorporated by reference to 
         Exhibit 3.4 filed with the Company's Annual Report on
         Form 10-K for the year ended September 24, 1994.)

3.5      Articles of Amendment to Articles of Incorporation 
         dated February 16, 1995.  (Incorporated by reference 
         to Exhibit 3.0 filed with the Company's Quarterly Report 
         on Form 10-Q for the quarter ended March 25, 1995.)

3.6      Second Restated Articles of Incorporation of 
         Seattle FilmWorks, Inc. dated March 5, 1996.
         (Incorporated by reference to Exhibit 3.0 filed with 
         the Company's Quarterly Report on Form 10-Q for the 
         quarter ended March 30, 1996.)
 
10.1     Lease Agreement dated September 10, 1985 between 
         Gilbert Scherer and Marlyn Friedlander, Lessors, 
         and the Company with respect to certain office
         and plant facilities in Seattle, Washington.  
         (Incorporated by reference to the exhibit with a
         corresponding number filed with the Company's 
         registration statement on Form S-1 (file no.
         33-4388.)

10.2     First Amendment to Facility Lease Agreement dated 
         April 29, 1989, with Gilbert Scherer and 
         Marlyn Friedlander, Lessors.  (Incorporated by 
         reference to Exhibit 10.48 filed with the Company's 
         Annual Report on Form 10-K for the year ended 
         September 30, 1989.)              

10.3     Consent to Sublease dated September 30, 1996, between 
         Gilbert Scherer and Marlyn Friedlander and Seattle 
         FilmWorks, Inc.                                              65

10.4     Incentive Stock Option Plan, as amended and restated as 
         of April 1 1996. (Incorporated by reference to 
         Exhibit 10.1 filed with the Company's Quarterly Report 
         on Form 10-Q for the quarter ended June 29, 1996.)

10.5     Form of Incentive Stock Option Agreement. (Incorporated 
         by reference to Exhibit 10.2 filed with the Company's 
         Registration Statement on Form S-8, file no. 33-24107.)

</TABLE> 
                                       43
<PAGE>
 
10.6      1987 Stock Option Plan, as amended and restated as of 
          April 1, 1996. (Incorporated by reference to Exhibit 10.2 
          filed with the Company's Quarterly Report on Form 10-Q 
          for the quarter ended June 29, 1996.)

10.7      Form of Stock Option Agreement. (Incorporated by reference 
          to Exhibit 10.4 filed with the Company's Registration 
          Statement on Form S-8, file no. 33-24107.)

10.8      1993 Employee Stock Purchase Plan as amended and restated 
          as of May 31, 1995. (Incorporated by reference to 
          Exhibit 10.58 filed with the Company's Annual Report on
          Form 10-K for the year ended September 30, 1995.)

10.9      Purchase and Sale Agreement dated as of December 16, 1993 
          and related Amendment to Purchase and Sale Agreement dated 
          December 30, 1993 among Seattle FilmWorks, Inc., Private 
          Label Film, Inc. and certain shareholders of Private Label
          Film, Inc. (Incorporated by reference to Exhibits 2.1 and 
          2.2 filed with the Company's Report on Form 10-Q dated
          February 7, 1994.)

10.10     Business Loan Agreement with First Interstate Bank of 
          Washington N.A. as amended and restated on March 31, 1994.  
          (Incorporated by reference to Exhibit 10.60 filed with the
          Company's Annual Report on Form 10-K for the year ended 
          September 24, 1994.)

10.11     Business Loan Agreement with First Interstate Bank of 
          Washington N.A. as amended and restated on February 28, 1995.  
          (Incorporated by reference to Exhibit 10.0 filed with the
          Company's Quarterly Report on Form 10-Q for the quarter ended 
          March 25, 1995.)

10.12     Business Loan Agreement with First Interstate Bank of 
          Washington N.A. as amended and restated on January 31, 1996.  
          (Incorporated by reference to Exhibit 10.1 filed with the
          Company's Quarterly Report on Form 10-Q for the quarter 
          ended March 30, 1996.)

10.13     Business Loan Agreement with Wells Fargo Bank, National 
          Association as amended and restated on December 13, 1996.      67
          

10.14     Stock Redemption Agreement dated July 20,1994 between the 
          Company and Sam Rubinstein and related promissory note.  
          (Incorporated by reference to Exhibits 5.1 and 5.2 filed 
          with the Company's Report on Form 8-K dated July 22, 1994.)

10.15     Lease Agreement dated September 22, 1995 between the 
          United States of America, Lessors, and the Company with 
          respect to certain plant and warehouse facilities in 
          Seattle, Washington.  (Incorporated by reference to 
          Exhibit 10.63 filed with the Company's Annual Report on 
          Form 10-K for the year ended September 30, 1995.)

10.16     Addendum to Lease Agreement dated January 1, 1996 between 
          the United States of America, Lessors, and the Company.  
          (Incorporated by reference to Exhibit 10.3 filed with the
          Company's Quarterly Report on Form 10-Q for the quarter 
          ended March 30, 1996.)

10.17     Supplemental Lease Agreement dated October 21, 1996 
          between the United States of America, Lessors, and 
          the Company.                                                74

10.18*    Sales contract dated August 18, 1995 between the 
          Company and Agfa Division of Miles, Inc. with respect 
          to the purchase of certain products.  (Incorporated by 
          reference to Exhibit 10.64 filed with the Company's 
          Quarterly Report on Form 10-Q for the quarter ended 
          March 30, 1996.)


                                       44
<PAGE>

 
10.19*    Supplement to sales contract with Agfa Division of 
          Miles, Inc. dated March 29, 1996. (Incorporated by 
          reference to Exhibit 10.2 filed with the Company's 
          Quarterly Report on Form 10-Q for the quarter ended 
          March 30, 1996.)
 
10.20     Warehouse Sublease between Seattle FilmWorks, Inc. 
          and OptiColor, Inc. dated September 30, 1996.               76
            
 
10.21     Warehouse Sublease between Seattle FilmWorks, Inc. 
          and Seattle FilmWorks Manufacturing Company dated 
          September 30, 1996.                                         80
          
10.22     1260 16th Avenue West Sublease between Seattle 
          FilmWorks, Inc. and OptiColor Inc. dated September 
          30, 1996.                                                   84
          
          
10.23     1260 16th Avenue West Sublease between Seattle 
          FilmWorks, Inc. and Seattle FilmWorks Manufacturing 
          Company dated September 30, 1996.                           88
          
          
10.24     General Assignment between Seattle FilmWorks, Inc., 
          Seattle FilmWorks Manufacturing Company and OptiColor,
          Inc. dated September 30, 1996.                              92
          
11        Computation of Earnings Per Share                           98
          
21        Seattle FilmWorks, Inc. Subsidiaries                        99
          
23        Consent of Independent Auditors                             100

  * Exhibit for which confidential treatment has been granted.

                                       45

<PAGE>
 
                                  EXHIBIT 3.2

                                      46
<PAGE>
 
                             AMENDED AND RESTATED

                                    BYLAWS

                                      OF

                            SEATTLE FILMWORKS, INC.

                                   ARTICLE I

                                    Offices
                                    -------

   (1)  Registered Office and Registered Agent: The registered office of the
        --------------------------------------
corporation shall be located in the State of Washington at such place as may be
fixed from time to time by the Board of Directors upon filing of such notices as
may be required by law, and the registered agent shall have a business office
identical with such registered office.

   (2)  Other Offices:  The corporation may have other offices within or outside
        --------------
the State of Washington at such place or places as the Board of Directors may
from time to time determine.

                                 ARTICLE II

                            Shareholders' Meetings
                            ----------------------

   (1)  Meeting Place:  All meetings of the shareholders shall be held at the
        -------------
principal place of business of the corporation, or at such other place as shall
be determined from time to time by the Board of Directors, and the place at
which any such meeting shall be held shall be stated in the notice of the
meeting.

   (2)  Annual Meeting Time:  The annual meeting of the shareholders for the
        -------------------
election of directors and for the transaction of such other business as may
properly come before the meeting, shall be held on such date and at such hour as
may be determined by the Board of Directors.

   (3)  Annual Meeting - Order of Business:  At the annual meeting of
        ----------------------------------
shareholders, the order of business shall be as follows:

       (a)  Calling the meeting to order.
       (b)  Proof of notice of meeting (or filing waiver).
       (c)  Reading of minutes of last annual meeting.
       (d)  Reports of officers.
       (e)  Reports of committees.
       (f)  Election of directors.
       (g)  Miscellaneous business.

   (4)  Special Meetings:  Special meetings of the shareholders for any purpose
        ----------------
may be called at any time by the President, the 

                                      47
<PAGE>
 
Board of Directors, or the holders of not less than one-tenth of all shares
entitled to vote at the meeting.

   (5)  Notice:
        -------

       (a) Notice of the time and place of the annual meeting of shareholders
shall be given by delivering personally or by mailing a written or printed
notice of the same, at least ten days, and not more than sixty days, prior to
the meeting to each shareholder of record entitled to vote at such meeting.

       (b) At least ten days and not more than sixty days prior to the meeting,
written or printed notice of each special meeting of shareholders, stating the
place, day and hour of such meeting, and the purpose or purposes for which the
meeting is called, shall be delivered personally, or mailed to each shareholder
of record entitled to vote at such meeting.

   (6)  Voting Record:  At least ten days before each meeting of shareholders, a
        -------------
complete record of the shareholders entitled to vote at such meeting, or any
adjournment thereof, shall be made, arranged in alphabetical order, with the
address of and number of shares held by each, which record shall be kept on file
at the registered office of the corporation for a period of ten days prior to
such meeting.  The record shall be kept open at the time and place of such
meeting for the inspection of any shareholder.

   (7)  Quorum:  Except as otherwise required by law:
        ------

        (a) A quorum at any annual or special meeting of shareholders shall
consist of shareholders representing, either in person or by proxy, a majority
of the outstanding capital stock of the corporation entitled to vote at such
meeting.

        (b) The votes of a majority in interest of those present at any properly
called meeting or adjourned meeting of shareholders at which a quorum as in this
paragraph defined is present shall be sufficient to transact business.

   (8)  Voting of Shares:  Except as otherwise provided in these Bylaws or to 
        ----------------
the extent that voting rights of the shares of any class or classes are limited
or denied by the Articles of Incorporation, each shareholder, on each matter
submitted to a vote at a meeting of shareholders, shall have one vote for each
share of stock registered in his name in the books of the corporation.

   (9)   Closing of Transfer Books and Fixing Record Date:  For the purpose of
         ------------------------------------------------
determining shareholders entitled to notice of or to vote at any meeting of
shareholders, or any adjournment thereof, or entitled to receive payment of any
dividend, the Board of Directors may provide that the stock transfer books 

                                      48
<PAGE>
 
shall be closed for a stated period not to exceed sixty days nor be less than
ten days preceding such meeting. In lieu of closing the stock transfer books,
the Board of Directors may fix in advance a record date for any such
determination of shareholders, such date to be not more than sixty days and, in
case of a meeting of shareholders, not less than ten days prior to the date on
which the particular action requiring such determination of shareholders is to
be taken.

   (10)  Proxies: A shareholder may vote either in person or by proxy executed
         -------
in writing by the shareholder or his duly authorized attorney-in-fact. No proxy
shall be valid after eleven months from the date of its execution, unless
otherwise provided in the proxy.

   (11)  Action by Shareholders Without a Meeting:  Any action required or which
         ----------------------------------------
may be taken at a meeting of shareholders of the corporation may be taken
without a meeting if a consent in writing, setting forth the action so taken,
shall be signed by all of the shareholders entitled to vote with respect to the
subject matter thereof.  Such consent shall have the same force and effect as a
unanimous vote of shareholders.

   (12)  Waiver of Notice:  A waiver of any notice required to be given any
         ----------------
shareholder, signed by the person or persons entitled to such notice, whether
before or after the time stated therein for the meeting, shall be equivalent to
the giving of such notice.

   (13)  Action of Shareholders by Communications Equipment:  Shareholders may
         --------------------------------------------------
participate in a meeting of shareholders by means of a conference telephone or
similar communications equipment by means of which all persons participating in
the meeting can hear each other at the same time, and participation by such
means shall constitute presence in person at a meeting.

   (14)  Notice of Shareholder Nominees: Nominations of persons for election to
         ------------------------------
the Board of Directors shall be made only at a meeting of shareholders and only
(i) by the Board of Directors or a committee appointed by the Board of Directors
or (ii) by any shareholder entitled to vote in the election of directors at the
meeting who complies with the notice procedures set forth in this Section 14.
Such nominations, other than those made by or at the direction of the Board of
Directors, shall be made pursuant to timely notice in writing to the Secretary
of the corporation. To be timely, a shareholder's notice shall be delivered to
or mailed and received at the principal executive offices of the corporation (i)
with respect to an election to be held at an annual meeting of shareholders,
ninety days prior to the date one year from the date of the immediately
preceding annual meeting of shareholders, and (ii) with respect to an election
to be held at a special meeting of shareholders for the election of directors,
the close of business on the tenth day following the date on 

                                      49
<PAGE>
 
which notice of such meeting is first given to shareholders. For purposes of
this Section 14, any adjournment(s) or postponement(s) of the original meeting
whereby the meeting will reconvene within thirty days from the original date
shall be deemed for purposes of notice to be a continuation of the original
meeting, and no nominations by a shareholder of persons to be elected directors
of the corporation may be made at any such reconvened meeting unless pursuant to
a notice which was timely for the meeting on the date originally scheduled. Each
such notice shall set forth: (a) the name and address of the shareholder who
intends to make the nomination and of the person or persons to be nominated; (b)
a representation that the shareholder is a holder of record of stock of the
corporation entitled to vote at such meeting and intends to appear in person or
by proxy at the meeting to nominate the person or persons specified in the
notice; (c) a description of all arrangements or understandings between the
shareholder and each nominee and any other person or persons (naming such person
or persons) pursuant to which the nomination or nominations are to be made by
the shareholder; (d) such other information regarding each nominee proposed by
such shareholder as would be required to be disclosed in solicitations of
proxies for election of directors, or is otherwise required, in each case
pursuant to the Securities Exchange Act of 1934, as amended; and (e) the consent
of each nominee to serve as a director of the corporation if so elected.

    Notwithstanding the foregoing, nothing in this Section 14 shall be
interpreted or construed to require the inclusion of information about any such
nominee in any proxy statement distributed by, at the direction of, or on behalf
of the Board of Directors. The Chairman of the meeting shall, if the facts
warrant, determine and declare to the meeting that a nomination was not made in
accordance with the foregoing procedures, and if he should so determine, he
shall so declare to the meeting and the defective nomination shall be
disregarded.

   (15)  Shareholder Proposals at Annual Meeting: Business may be properly
         ---------------------------------------
brought before an annual meeting by a shareholder only upon the shareholder's
timely notice thereof in writing to the Secretary of the corporation. To be
timely, a shareholder's notice must be delivered to or mailed and received at
the principal executive offices of the corporation not later than ninety days
prior to the date one year from the date of the immediately preceding annual
meeting of shareholders. For purposes of this Section 15, any adjournment(s) or
postponement(s) of the original meeting whereby the meeting will reconvene
within thirty days from the original date shall be deemed for purposes of notice
to be a continuation of the original meeting, and no business may be brought
before any reconvened meeting unless pursuant to a notice which was timely for
the meeting on the date as originally scheduled. Each such notice shall set
forth: (a) the name and address of the shareholder who intends to make the
proposal; (b) a 

                                      50
<PAGE>
 
representation that the shareholder is a holder of record of stock of the
corporation entitled to vote at such meeting and intends to appear in person or
by proxy at the meeting to vote for the proposal; (c) any material interest of
such shareholder in such proposal; and (d) such other information regarding such
proposal as would be required to be disclosed in solicitations of proxies
pursuant to the Securities Exchange Act of 1934, as amended.

    Notwithstanding the foregoing, nothing in this Section 15 shall be
interpreted or construed to require the inclusion of information about any such
proposal in any proxy statement distributed by, at the discretion of, or on
behalf of the Board of Directors. The Chairman of the meeting shall, if the
facts warrant, determine and declare to the meeting that a proposal was not made
in accordance with the foregoing procedures, and if he should so determine, he
shall so declare to the meeting, and any such business not properly brought
before the meeting shall be disregarded.

                                  ARTICLE III

                                     Stock
                                     -----

   (1)  Certificates:  Shares may but need not be represented by certificates.
        ------------
Unless otherwise provided by law, the rights and obligations of shareholders are
identical whether or not their shares are represented by certificates.  If
shares are represented by certificates, certificates of stock shall be issued in
numerical order, and each shareholder shall be entitled to a certificate signed
by the President, or a Vice President, and the Secretary or an Assistant
Secretary, and may be sealed with the seal of the corporation or a facsimile
thereof.  The signatures of such officers may be facsimiles if the certificate
is manually signed on behalf of a transfer agent, or registered by a registrar,
other than the corporation itself or an employee of the corporation.  If an
officer who has signed or whose facsimile signature has been placed upon such
certificate ceases to be such officer before the certificate is issued, it may
be issued by the corporation with the same effect as if the person were an
officer on the date of issue.

  At a minimum each certificate of stock shall state:

     (a)  The name of the issuing corporation;
  
     (b)  that the corporation is organized under the laws of this state;

     (c)  the name of the person to whom issued;

     (d)  the number and class of shares and the designation of the series, if
any, which such certificate represents; and

                                      51
<PAGE>
 
     (e)  the par value of each share represented by such certificate or a
statement that such shares are without par value.

     (f)  if the corporation is authorized to issue different classes of shares
or different series within a class, the designations, relative rights,
preferences, and limitations applicable to each class and the variations in
rights, preferences and limitations determined for each series, and the Board's
authority to determine variations for future series, summarized either on the
front or back of the certificate. Alternatively, each certificate may state
conspicuously on its front or back that the corporation will furnish the
shareholder this information upon written request and without charge.

   (2)  Uncertificated Shares:
        ---------------------

     (a)  Unless the Articles of Incorporation provide otherwise, the Board of
Directors may authorize the issue of any of the corporation's classes or series
of shares without certificates.  The authorization does not affect shares
already represented by certificates until they are surrendered to the
corporation.

     (b)  Within a reasonable time after the issue of shares without
certificates, the corporation shall send the shareholder a complete written
statement of the information required on certificates as provided in Article III
(1) herein.

   (3)  Transfers:
        ---------

     (a)  Transfers of stock shall be made only upon the stock transfer books of
the corporation, kept at the registered office of the corporation or at its
principal place of business, or at the office of its transfer agent or
registrar. The Board of Directors may, by resolution, open a share register in
any state of the United States, and may employ an agent or agents to keep such
register, and to record transfers of shares therein.

     (b)  Shares of stock shall be transferred by delivery of the certificates
therefor, accompanied either by an assignment in writing on the back of the
certificate or any assignment separate from certificate, or by a written power
of attorney to sell, assign and transfer the same, signed by the holder of said
certificate. No shares of stock shall be transferred on the books of the
corporation until the outstanding certificates therefor have been surrendered to
the corporation.

     (c)  Shares of uncertificated stock shall be transferred upon receipt by
the corporation of a written request for transfer signed by the shareholder.
Within a reasonable time after the transfer, the corporation will acknowledge to
such 

                                      52
<PAGE>
 
shareholder that said shares have been transferred on the books of the
corporation.

     (4)  Registered Owner:  Registered shareholders shall be treated by the
          ----------------
corporation as the holders in fact of the stock standing in their respective
names and the corporation shall not be bound to recognize any equitable or other
claim to or interest in any share on the part of any other person, whether or
not it shall have express or other notice thereof, except as expressly provided
below or by the laws of the State of Washington.  The Board of Directors may
adopt by resolution a procedure whereby a shareholder of the corporation may
certify in writing to the corporation that all or a portion of the shares
registered in the name of such shareholder are held for the account of a
specified person or persons.  The resolution shall set forth:

          (a)  The classification of shareholder who may certify;

          (b)  The purpose or purposes for which the certification may be made;

          (c)  The form of certification and information to be contained
therein;

          (d)  If the certification is with respect to a record date or closing
of the stock transfer books, the date within which the certification must be
received by the corporation; and

          (e)  Such other provisions with respect to the procedure as are deemed
necessary or desirable.

     Upon receipt by the corporation of a certification complying with the
procedure, the persons specified in the certification shall be deemed, for the
purpose or purposes set forth in the certification, to be the holders of record
of the number of shares specified in place of the shareholder making the
certification.

   (5)  Mutilated, Lost or Destroyed Certificates:  In case of any mutilation,
        -----------------------------------------
loss or destruction of any certificate of stock, another may be issued in its
place on proof of such mutilation, loss or destruction.  The Board of Directors
may impose conditions on such issuance and may require the giving of a
satisfactory bond or indemnity to the corporation in such sum as they might
determine or establish such other procedures as they deem necessary.

   (6)  Fractional Shares or Scrip: The corporation may: (a) issue fractions of
        --------------------------
a share which shall entitle the holder to exercise voting rights, to receive
dividends thereon, and to participate in any of the assets of the corporation in
the event of liquidation; (b) arrange for the disposition of fractional
interests by those entitled thereto; (c) pay in cash the fair

                                      53
<PAGE>
 
value of fractions of a share as of the time when those entitled to receive such
shares are determined; or (d) issue scrip in registered or bearer form which
shall entitle the holder to receive a certificate for a full share upon the
surrender of such scrip aggregating a full share.

   (7)  Shares of Another Corporation: Shares owned by the corporation in
        -----------------------------
another corporation, domestic or foreign, may be voted by such officer, agent or
proxy as the Board of Directors may determine or, in the absence of such
determination, by the President of the corporation.


                                  ARTICLE IV

                              Board of Directors
                              ------------------

   (1)  Powers:  The management of all the affairs, property and interest of the
        ------
corporation shall be vested in a Board of Directors.  In addition to the powers
and authorities by these Bylaws and the Articles of Incorporation expressly
conferred upon it, the Board of Directors may exercise all such powers of the
corporation and do all such lawful acts as are not by statute or by the Articles
of Incorporation or by these Bylaws directed or required to be exercised or done
by the shareholders.

   (2)  Number and Tenure:  The number of directors which shall constitute the
        -----------------
entire Board of Directors of this corporation shall be not less than three (3)
nor more than fifteen (15), the specific number to be set by resolution of the
Board.  The number of directors may be changed from time to time by amendment to
these Bylaws, provided that no decrease shall have the effect of shortening the
term of any incumbent director except as provided in paragraphs (3) and (4)
hereunder.  Directors need not be shareholders of the corporation or residents
of the State of Washington and need not meet any other qualifications.


     The Board shall be divided into three classes:  Class I Directors, Class II
Directors and Class III Directors.  Each such class of directors shall be as
nearly equal in number of directors as possible.  Each director shall serve for
a term ending at the third annual shareholders' meeting following the annual
meeting at which such director was elected; provided, however, that the
                                            --------  -------
directors first elected as Class I Directors shall serve for a term ending at
the annual meeting to be held in the year following the first election of
directors by classes, the directors first elected as Class II Directors shall
serve for a term ending at the annual meeting to be held in the second year
following the first election of directors by classes and the directors first
elected as Class III Directors shall serve for a term ending at the annual
meeting to be held in the third year following the first election of directors
by classes. 

                                      54
<PAGE>
 
Notwithstanding the foregoing, each director shall serve until his successor
shall have been elected and qualified or until his earlier death, resignation or
removal.

     At each annual election, the directors chosen to succeed those whose terms
then expire shall be identified as being of the same class as the directors they
succeed, unless, by reason of any intervening changes in the authorized number
of directors, the Board shall designate one or more directorships whose terms
then expire as directorships of another class in order more nearly to achieve
equality in the number of directors among the classes. Newly created
directorships resulting from any increase in the number of directors or any
vacancies on the Board of Directors resulting from death, resignation, removal
or other cause shall be filled by the affirmative vote of a majority of the
remaining directors then in office, even though less than a quorum of the Board
of Directors. Any director elected to fill a vacancy in accordance with the
preceding sentence shall be of the same class as the director he succeeds and
shall hold office for the remainder of the full term of such class, unless, by
reason of any previous changes in the authorized number of directors, the Board
shall designate the vacant directorship as a directorship of another class in
order more nearly to achieve equality in the number of directors among the
classes.

     Notwithstanding the rule that the three classes shall be as nearly equal in
number of directors as possible, upon any change in the authorized number of
directors, each director then continuing to serve as such will nevertheless
continue as director of the class of which he is a member, until the expiration
of his current term or his earlier death, resignation or removal.  If there are
any newly created directorships or vacancies on the Board, the Board shall
allocate any such directorship or vacancy to that of the available classes of
directors whose term of office is due to expire at the earliest dated following
such allocation.

   (3)  Vacancies:  All vacancies in the Board of Directors, whether caused by
        ---------
resignation, death or otherwise, may be filled by the affirmative vote of a
majority of the remaining directors though less than a quorum of the Board of
Directors. A director elected to fill any vacancy shall hold office for the
unexpired term of his predecessor and until his successor is elected and
qualified. Any directorship to be filled by reason of an increase in the number
of directors may be filled by the Board of Directors for a term of office
continuing only until the next election of directors by the shareholders.

   (4)  Removal of Directors:  Unless the Articles of Incorporation provide
        --------------------
otherwise, at a meeting of shareholders called expressly for that purpose, the
entire Board of Directors, or any member thereof, may be removed by a vote of
the holders of a majority of shares then entitled to vote at an election of such

                                      55
<PAGE>
 
directors.

   (5)  Regular Meetings:  Regular meetings of the Board of Directors or any
        ----------------
committee may be held without notice at the principal place of business of the
corporation or at such other place or places, either within or without the State
of Washington, as the Board of Directors or such committee, as the case may be,
may from time to time designate.  The annual meeting of the Board of Directors
shall be held without notice immediately after the adjournment of the annual
meeting of shareholders.

   (6)  Special Meetings:
        -----------------

        (a)  Special meetings of the Board of Directors may be called at any
time by the President or by any director, to be held at the principal place of
business of the corporation or at such other place or places as the Board of
Directors or the person or persons calling such meeting may from time to time
designate. Notice of all special meetings of the Board of Directors shall be
given to each director by one day's service of the same by telegram, by letter,
or personally. Such notice need not specify the business to be transacted at,
nor the purpose of, the meeting.

        (b)  Special meetings of any committee may be called at any time by such
person or persons and with such notice as shall be specified for such committee
by the Board of Directors, or in the absence of such specification, in the
manner and with the notice required for special meetings of the Board of
Directors.

   (7)  Quorum:
        -------

        (a)  A majority of the whole Board of Directors shall be necessary at
all meetings to constitute a quorum for the transaction of business.

   (8)  Waiver of Notice: Attendance of a director at a meeting shall constitute
        ----------------
a waiver of notice of such meeting, except where a director attends for the
express purpose of objecting to the transaction of any business because the
meeting is not lawfully called or convened. A waiver of notice signed by the
director or directors, whether before or after the time stated for the meeting,
shall be equivalent to the giving of notice.

   (9)  Registering Dissent: A director who is present at a meeting of the Board
        -------------------
of Directors at which action on a corporate matter is taken shall be presumed to
have assented to such action unless his dissent shall be entered in the minutes
of the meeting, or unless he shall file his written dissent to such action with
the person acting as the secretary of the meeting, before the adjournment
thereof, or shall forward such dissent by 

                                      56
<PAGE>
 
registered mail to the Secretary of the corporation immediately after the
adjournment of the meeting. Such right to dissent shall not apply to a director
who voted in favor of such action.

   (10)  Executive and Other Committees:  The Board of Directors, by resolution
         ------------------------------
adopted by a majority of the full Board of Directors, may designate from among
its members an Executive Committee and one or more other standing or special
committees.  The Executive Committee shall have and may exercise all the
authority of the Board of Directors, and other standing or special committees
may be invested with such powers, subject to such conditions, as the Board of
Directors shall see fit; provided that, notwithstanding the above, no committee
                         -------- ----  
of the Board of Directors shall have the authority to: (1) Declare
distributions, except at a rate or in periodic amount determined by the Board of
Directors; (2) approve or recommend to shareholders actions or proposals
required by law to be approved by shareholders; (3) fill vacancies on the Board
of Directors or any committee thereof; (4) amend the Bylaws; (5) authorize or
approve the reacquisition of shares unless pursuant to general formula or method
specified by the Board of Directors; (6) fix compensation of any director for
serving on the Board of Directors or on any committee thereof; (7) approve a
plan of merger, consolidation, or exchange of shares not requiring shareholder
approval; (8) reduce earned or capital surplus; or (9) appoint other committees
of the Board of Directors or the members thereof.  All committees so appointed
shall keep regular minutes of their meetings and shall cause them to be recorded
in books kept for that purpose in the office of the corporation.  The
designation of any such committee and the delegation of authority thereto shall
not relieve the Board of Directors, or any member thereof, of any responsibility
imposed by law.

   (11)  Remuneration:  No stated salary shall be paid directors, as such, for
         ------------
their service, but by resolution of the Board of Directors, a fixed sum and
expenses of attendance, if any, may be allowed for attendance at each regular or
special meeting of such Board; provided, that nothing herein contained shall be
construed to preclude any director from serving the corporation in any other
capacity and receiving compensation therefor.  Members of standing or special
committees may be allowed like compensation for attending committee meetings.

   (12)  Loans and Guarantees: The corporation may not lend money to or
         --------------------
guarantee the obligation of a director of the corporation unless:

         (i) The particular loan or guarantee is approved by vote of the holders
   of at least a majority of the votes represented by the outstanding voting
   shares of all classes, except the votes of the benefited director; or

        (ii) The corporation's Board of Directors determines 

                                      57
<PAGE>
 
   that the loan or guarantee benefits the corporation and either approves the
   specific loan or guarantee or a general plan authorizing loans and
   guarantees.

   (13)  Action by Directors Without a Meeting:  Any action required or which
         -------------------------------------
may be taken at a meeting of the directors, or of a committee thereof, may be
taken without a meeting if a consent in writing, setting forth the action so
taken or to be taken, shall be signed by all of the directors, or all of the
members of the committee as the case may be.  Such consent shall have the same
effect as a unanimous vote.

   (14)  Action of Directors by Communications Equipment: Any action required or
         -----------------------------------------------
which may be taken at a meeting of directors, or of a committee thereof, may be
taken by means of a conference telephone or similar communications equipment by
means of which all persons participating in the meeting can hear each other at
the same time.

                                   ARTICLE V

                                   Officers
                                   --------

   (1)  Designations:  The officers of the corporation shall be a President, one
        ------------
or more Vice-Presidents (one or more of whom may be Executive Vice-Presidents),
a Secretary and a Treasurer, and such Assistant Secretaries and Assistant
Treasurers as the Board may designate, who shall be elected for one year by the
directors at their first meeting after the annual meeting of shareholders, and
who shall hold office until their successors are elected and qualified.  Any two
or more offices may be held by the same person, except the offices of President
and Secretary.

   (2)  The President:  The President shall preside at all meetings of
        -------------
shareholders and directors, shall have general supervision of the affairs of the
corporation, and shall perform all such other duties as are incident to his
office or are properly required of him by the Board of Directors.

   (3)  Vice-Presidents:  During the absence or disability of the President, the
        ---------------
Executive Vice-Presidents, if any, and the Vice-Presidents in the order
designated by the Board of Directors, shall exercise all the functions of the
President. Each Vice-President shall have such powers and discharge such duties
as may be assigned to him from time to time by the Board of Directors.

   (4)  Secretary and Assistant Secretaries:  The Secretary shall issue notices
        -----------------------------------
for all meetings, except for notices for special meetings of the shareholders
and special meetings of the directors which are called by the requisite number
of shareholders or directors, shall keep minutes of all meetings, shall have
charge of the seal and the corporate books, and shall 

                                      58
<PAGE>
 
make such reports and perform such other duties as are incident to his office,
or are properly required of him by the Board of Directors. The Assistant
Secretary, or Assistant Secretaries in the order designated by the Board of
Directors, shall perform all of the duties of the Secretary during the absence
or disability of the Secretary, and at other times may perform such duties as
are directed by the President or the Board of Directors.

   (5)  The Treasurer:  The Treasurer shall have the custody of all moneys and
        -------------
securities of the corporation and shall keep regular books of account.  He shall
disburse the funds of the corporation in payment of the just demands against the
corporation or as may be ordered by the Board of Directors, taking proper
vouchers for such disbursements, and shall render to the Board of Directors from
time to time as may be required of him an account of all his transactions as
Treasurer and of the financial condition of the corporation.  He shall perform
such other duties incident to his office or that are properly required of him by
the Board of Directors.  The Assistant Treasurer, or Assistant Treasurers in the
order designated by the Board of Directors, shall perform all of the duties of
the Treasurer in the absence or disability of the Treasurer, and at other times
may perform such other duties as are directed by the President or the Board of
Directors.


   (6)  Delegation: In the case of absence or inability to act of any officer of
        ----------
the corporation and of any person herein authorized to act in his place, the
Board of Directors may from time to time delegate the powers or duties of such
officer to any other officer or any director or other person whom it may select.

   (7)  Vacancies:  Vacancies in any office arising from any cause may be filled
        ---------
by the Board of Directors at any regular or special meeting of the Board.
 

   (8)  Other Officers:  Directors may appoint such other officers and agents as
        --------------
it shall deem necessary or expedient, who shall hold their offices for such
terms and shall exercise such powers and perform such duties as shall be
determined from time to time by the Board of Directors.

   (9)  Term - Removal:  The officers of the corporation shall hold office until
        --------------
their successors are appointed and qualified.  Any officer or agent elected or
appointed by the Board of Directors may be removed at any time, with or without
cause, by the affirmative vote of a majority of the whole Board of Directors,
but such removal shall be without prejudice to the contract rights, if any, of
the person so removed.

   (10)  Bonds: The Board of Directors may, by resolution, require any and all
         -----
of the officers to give bonds to the corporation, with sufficient surety or
sureties, conditioned for the faithful performance of the duties of their
respective 

                                      59
<PAGE>
 
offices, and to comply with such other conditions as may from time to time be
required by the Board of Directors.


                                  ARTICLE VI

                           Distributions and Finance
                           -------------------------

   (1)  Distributions:  The Board of Directors may authorize a distribution of
        -------------
money or other property to the corporation's shareholders in the form of a
dividend or a purchase, redemption or other acquisition of the corporation's
shares; provided that no distribution may be made if, after giving it effect,
either:

        (a)  the corporation would not be able to pay its debts as they become
due in the usual course of business; or

        (b)  the corporation's total assets would be less than the sum of its
total liabilities plus the amount which would be needed to satisfy any
shareholder's preferential rights in liquidation if the corporation is in the
process of liquidation at the time of the authorization of the distribution.

     The stock transfer books may be closed for the making of distributions
during such periods of not exceeding sixty days, as from time to time may be
fixed by the Board of Directors. The Board of Directors, however, without
closing the books of the corporation, may authorize distributions to only the
holders of record at the close of business, on any business day not more than
sixty days prior to the date on which distribution is made.

   (2)  Measure of Effect of Distribution: For purposes of determining whether a
        ---------------------------------
distribution may be authorized by the Board of Directors and paid by the
corporation under Article VI, Paragraph (1) of these bylaws, the effect of
distribution is measured,


        (a)  in the case of a distribution by purchase, redemption or other
acquisition of the corporation's shares, as of the earlier of (i) the date on
which the money or other Property is transferred to the shareholders or the date
on which the debt is incurred by the corporation; or (ii) the date on which the
shareholder ceases to be a shareholder with respect to the acquired shares; and

        (b)  in any other case, (i) as of the date on which the distribution is
authorized, if payment occurs within one hundred and twenty days thereafter; or
(ii) the date of payment if such date occurs more than one hundred and twenty
days after the date of authorization.

   (3)  Reserves:  Before making any distribution, there may be set aside out of
        --------
the sum available to the corporation for 

                                      60
<PAGE>
 
distribution such sum or sums as the directors from time to time in their
absolute discretion deem expedient as a reverse fund to meet contingencies, or
for equalizing distributions, or for maintaining any property of the
corporation, or for any other purpose. Any sum in any year which is not
distributed in that year shall be deemed to have been thus set aside until
otherwise disposed of by the Board of Directors.

   (4)  Depositories:  The moneys of the corporation shall be deposited in the
        ------------
name of the corporation in such bank or banks or trust company or trust
companies as the Board of Directors shall designate, and shall be drawn out only
by check or other order for payment of money signed by such persons and in such
manner as may be determined by resolution of the Board of Directors.

                                  ARTICLE VII

                                    Notices
                                    -------

     Except as may otherwise be required by law, any notice to any shareholder
or director may be delivered personally or by mail. If mailed, the notice shall
be deemed to have been delivered when deposited in the United States mail,
addressed to the addressee at his last known address in the records of the
corporation, with postage thereon prepaid.

                                 ARTICLE VIII

                                     Seal
                                     ----

     The corporate seal of the corporation shall be in such form and bear such
inscription as may be adopted by resolution of the Board of Directors, or by
usage of the officers on behalf of the corporation.

                                  ARTICLE IX

                                INDEMNIFICATION
                                ---------------

   (1)  Right to Indemnification.  Each person who was or is made a party or is
        ------------------------
threatened to be made a party to or is involved (including, without limitation,
as a witness) in any actual or threatened action, suit or proceeding, whether
civil, criminal, administrative or investigative, by reason of the fact that he
or she is or was a director or officer of the corporation or, being or having
been such a director or officer, he or she is or was serving at the request of
the corporation as a director, officer, employee or agent of another corporation
or of a partnership, joint venture, trust or other enterprise, including service
with respect to employee benefit plans, whether the basis of such proceeding is
an alleged action in an official capacity as a director, officer, employee or
agent or in any other capacity while serving as a director, officer, employee or
agent, 

                                      61
<PAGE>
 
shall be indemnified and held harmless by the corporation to the full extent
permitted by applicable law as then in effect, against all expense, liability
and loss (including attorneys' fees, judgments, fines, ERISA excise taxes or
penalties and amounts to be paid in settlement) actually and reasonably incurred
or suffered by such person in connection therewith and such indemnification
shall continue as to a person who has ceased to be a director, officer, employee
or agent and shall inure to the benefit of his or her heirs, executors and
administrators; provided, however, that no indemnification shall be provided to
any such person if the corporation is prohibited by the nonexclusive provisions
of the Washington Business Corporation Act or other applicable law as then in
effect from paying such indemnification; and provided, further, that except as
provided in Section 2 of this Article with respect to proceedings seeking to
enforce rights to indemnification, the corporation shall indemnify any such
person seeking indemnification in connection with a proceeding (or part thereof)
initiated by such person only if such proceeding (or part thereof) was
authorized by the Board of Directors of the corporation. The right to
indemnification conferred in this Section shall be a contract right and shall
include the right to be paid by the corporation the expenses incurred in
defending any such proceeding in advance of its final disposition; provided,
however, that the payment of such expenses in advance of the final disposition
of a proceeding shall be made only upon delivery to the corporation of an
undertaking, by or on behalf of such director of officer, to repay all amounts
so advanced if it shall ultimately be determined that such director or officer
is not entitled to be indemnified under this Section or otherwise.

   (2)  Right of Claimant to Bring Suit.  If a claim under Section 1 of this
        -------------------------------
Article is not paid in full by the corporation within sixty days after a written
claim has been received by the corporation, except in the case of a claim for
expenses incurred in defending a proceeding in advance of its final disposition,
in which case the applicable period shall be twenty days, the claimant may at
any time thereafter bring suit against the corporation to recover the unpaid
amount of the claim and, to the extent successful in whole or in part, the
claimant shall be entitled to be paid also the expense of prosecuting such
claim.  The claimant shall be presumed to be entitled to indemnification under
this Article upon submission of a written claim (and, in an action brought to
enforce a claim for expenses incurred in defending any proceeding in advance of
its final disposition, where the required undertaking has been tendered to the
corporation) and thereafter the corporation shall have the burden of proof to
overcome the presumption that the claimant is not so entitled. Neither the
failure of the corporation (including its Board of Directors, independent legal
counsel or its shareholders) to have made a determination prior to the
commencement of such action that indemnification of or reimbursement or
advancement of expenses to the claimant is

                                      62
<PAGE>
 
proper in the circumstances nor an actual determination by the corporation
(including its Board of Directors, independent legal counsel or its
shareholders) that the claimant is not entitled to indemnification or to the
reimbursement or advancement of expenses shall be a defense to the action or
create a presumption that the claimant is not so entitled.

   (3)  Nonexclusivity of Rights. The right to indemnification and the payment
        ------------------------
of expenses incurred in defending a proceeding in advance of its final
disposition conferred in these Articles shall not be exclusive of any other
right which any person may have or hereafter acquire under any statute,
provision of the Articles of Incorporation, Bylaws, agreement, vote of
shareholders or disinterested directors or otherwise.

   (4)  Insurance, Contracts and Funding. The corporation may maintain
        --------------------------------
insurance, at its expense, to protect itself and any director, officer, employee
or agent of the corporation or another corporation, partnership, joint venture,
trust or other enterprise against any expense, liability or loss, whether or not
the corporation would have the power to indemnify such person against such
expense, liability or loss under the Washington Business Corporation Act. The
corporation may, without further shareholder action, enter into contracts with
any director or officer of the corporation in furtherance of the provisions of
this Article and may create a trust fund, grant a security interest or use other
means (including, without limitation, a letter of credit) to ensure the payment
of such amounts as may be necessary to effect indemnification as provided in
this Article.

   (5)  Indemnification of Employees and Agents of the Corporation.  The
        ----------------------------------------------------------
corporation may, by action of its Board of Directors from time to time, provide
indemnification and pay expenses in advance of the final disposition of a
proceeding to employees and agents of the corporation with the same scope and
effect as the provisions of this Article with respect to the indemnification and
advancement of expenses of directors and officers of the corporation or pursuant
to rights granted pursuant to, or provided by, the Washington Business
Corporation Act or otherwise.

                                   ARTICLE X

                               Books and Records
                               -----------------

     The corporation shall keep correct and complete books and records of
account and shall keep minutes of the proceedings of its shareholders and Board
of Directors, and shall keep at its registered office or principal place of
business, or at the office of its transfer agent or registrar, a record of its
shareholders, giving the names and addresses of all shareholders and the number
and class of the shares held by each. Any books, records, and minutes may be in
written form or any other form 

                                      63
<PAGE>
 
capable of being converted into written form within a reasonable time.

                                  ARTICLE XI

                                  Amendments
                                  ----------

   (1)  By Shareholders: These Bylaws may be altered, amended or repealed by the
        ---------------
affirmative vote of a majority of the voting stock issued and outstanding at any
regular or special meeting of the shareholders.


   (2)  By Directors:  The Board of Directors shall have power to make, alter,
        ------------
amend and repeal the Bylaws of this corporation.  However, any such Bylaws, or
any alteration, amendment or repeal of the Bylaws, may be changed or repealed by
the holders of a majority of the stock entitled to vote at any shareholders
meeting.

   (3)  Emergency Bylaws:  The Board of Directors may adopt emergency Bylaws,
        ----------------
subject to repeal or change by action of the shareholders, which shall be
operative during any emergency in the conduct of the business of the corporation
resulting from an attack on the United States or any nuclear or atomic disaster.

     Adopted by resolution of the corporation's Board of Directors on March 19,
1986, amended and restated as of September 15, 1988.

     Amended and restated this 13th day of November, 1996.


                                          /s/ Mich Kele Earl
                                          Secretary            

                                      64

<PAGE>
 
                                 EXHIBIT 10.3

                                      65
<PAGE>
 
                GILBERT DAVID SCHERER AND MARLYN J. FRIEDLANDER
                              CONSENT TO SUBLEASE


     THIS CONSENT is given as of this 30th day of September, 1996, by Gilbert
David Scherer and Marlyn J. Friedlander (collectively, "Lessor") pursuant to its
Lease Agreement, dated September 10, 1985 between Seattle FilmWorks, Inc.,
formerly known as American Passage Marketing Corporation (the "Company") and
Lessor, as amended by the First Amendment to Lease, dated April 28, 1989 between
the Company and Lessor (collectively, the "Lease").

     The Company intends to reorganize its business by forming two wholly-owned
subsidiaries and moving certain of the Company's operations to such subsidiaries
(the "Reorganization").  On the effective date of the Reorganization, it is
anticipated that the Company will lease a portion of the property covered by the
Lease (the "Subleased Property") to one or both of its wholly-owned subsidiaries
(the "Subsidiaries"), pursuant to the Sublease(s) attached hereto as Exhibit A.
                                                                     ---------

     The Company hereby requests Lessor's irrevocable consent to the sublease by
the Company of the Subleased Property to the Subsidiaries.

1.   Acknowledgment and Consent. Lessor acknowledges that the Company may
     sublease the Subleased Property to the Subsidiaries. Lessor hereby consents
     to the sublease.

2.   Effectiveness and Binding Effect. This Consent shall be effective upon
     consummation of the Reorgnization. This Consent shall be binding upon and
     inure to the benefit of the parties and their respective successors and
     permitted assigns.

3.   Lessor Representations. Lessor hereby represents and warrants that the
     Lease is in full force and effect and has not been amended, modified,
     assigned, cancelled or terminated and contains the entire agreement between
     the parties with respect to the premises demised thereby.

4.   No Default. The sublease described in this Consent shall not constitute a
     default under the Lease or permit Lessor to terminate the Lease.

5.   Full Force and Effect. Other than provisions which differ from the terms of
     this Consent, the Lease and any amendments or extensions thereto which may
     exist, shall remain in full force and effect.


ACCEPTED AND AGREED as of the date first written above.


                                       /s/ Gilbert David Scherer
                                       GILBERT DAVID SCHERER

                                       /s/ Marlyn J. Friedlander
                                       MARLYN J. FRIEDLANDER

                                      66


<PAGE>
 
                                 EXHIBIT 10.13

                                      67
<PAGE>
 
                   AMENDMENT TO LOAN AGREEMENT

    THIS AMENDMENT TO LOAN AGREEMENT (this "Amendment") is
entered into as of December 13, 1996, by and between SEATTLE
FILMWORKS, INC., a Washington corporation ("Original Borrower"),  
OptiColor, Inc., a Washington corporation, and SEATTLE FILMWORKS
MANUFACTURING COMPANY, a Washington corporation, (collectively,
"Additional Borrowers," individually an "Additional Borrower"),
and WELLS FARGO BANK, NATIONAL ASSOCIATION ("Bank").

                             RECITALS
    WHEREAS, Original Borrower is currently indebted to Bank
pursuant to the terms and conditions of that certain Loan
Agreement between Original Borrower and Bank dated as of April
10, 1996, as amended from time to time ("Loan Agreement");
    WHEREAS, pursuant to Section 6.11 of the Loan Agreement,
Original Borrower has formed Additional Borrowers as wholly-owned
subsidiaries of Original Borrower for the purpose of transferring
all or a major portion of its operating assets to Additional
Borrowers; and
    WHEREAS, Original Borrower and Bank have agreed to certain
changes in the terms and conditions set forth in the Loan
Agreement for the purpose of adding Additional Borrowers as 
Borrowers under the Loan Agreement, and Original Borrower and
Bank have agreed to amend the Credit Agreement to reflect said
changes; and
    WHEREAS, Additional Borrowers have agreed to become parties
to the Loan Agreement and certain other related loan documents as
provided herein.
    NOW, THEREFORE, for valuable consideration, the receipt and
sufficiency of which are hereby acknowledged, the parties hereto
hereby agree as follows:
     1.The definition of the term "Borrower" in Section 1 of
the Loan Agreement is hereby deleted in its entirety and replaced
with the following:
         "Borrower" means Seattle Film Works, Inc., a Washington
         corporation, and any successor thereto ("Original
         Borrower"), or OptiColor, Inc., a Washington
         corporation ("OptiColor"), and any successor thereto,
         or Seattle FilmWorks Manufacturing Company, a
         Washington corporation, or any successor thereto ("SF
         Manufacturing") (OptiColor and SF Manufacturing are
         each referred to individually herein as "Additional
         Borrower," and are referred to collectively herein as
         "Additional Borrowers"), in the disjunctive, except
         that (a) the term "Borrower" shall mean each Original
         Borrower and each Additional Borrower, in the
         conjunctive, in all places in this Agreement where a
         reference to Original Borrower and each Additional
         Borrower in the conjunctive is necessary to reflect the
         joint and several nature of their obligations
         hereunder, as set forth in Section 15 hereof; (b) the
         representations and warranties of "Borrower" herein
         shall be deemed to be representations and warranties

                                      68

<PAGE>
 
         which are made by each Original Borrower and each
         Additional Borrower, with respect to itself and with
         respect to the other Borrowers; (c) for purposes of
         Section 6.6 hereof (Financial Covenants), financial
         covenant compliance shall be determined on a
         consolidated basis; (d) for purposes of Section 6.7
         hereof, "Borrower" shall mean "Original Borrower and
         each Additional Borrower," as applicable, except that
         the financial statements required thereunder shall be
         of Original Borrower and Additional Borrowers, on a
         consolidated and consolidating basis; (e) the amounts
         referred to in the negative covenants set forth in
         Section 7.2 (Indebtedness), Section 7.3 (Capital
         Expenditures), and Section 7.4 (Guaranties) shall apply
         to the aggregate amount of indebtedness, expenditures,
         and guaranties, as applicable, of Original Borrower and
         Additional Borrowers taken together; and(f) for
         purposes of Section 7.8, the restrictions on declaring
         and paying dividends apply only to Original Borrower,
         so long as each Additional Borrower is a wholly-owned
         subsidiary of Original Borrower.
     2.Section 6.11 is hereby deleted in its entirety, with no
substitution.
     3.To correct a typographical error in Section 7.7 and
amend it as necessary to reflect the addition of Additional
Borrowers as Borrower under the Agreement, Section 7.7 is hereby
deleted in its entirety, and replaced with the following:
         7.7  Expansion.  Acquire capital stock or assets of, or
              any interest in, any other entity; provided that
              Original Borrower and Additional Borrowers may
              invest in capital stock or assets in a similar
              line of business (direct to consumer marketing,
              digital image processing, sales and distribution
              of imaging materials and/or photo finishing),
              provided that the aggregate of all such
              investments by Original Borrower and Additional
              Borrowers may not exceed (when combined with
              capital expenditures pursuant to Section 7.3
              hereof) the greater of three million dollars
              ($3,000,000) or the consolidated cash and short-
              term investment position, less outstanding bank
              debt, as reported by Original Borrower in its most
              recent 10-Q or 10-K Report filed by Original
              Borrower with the Securities and Exchange
              Commission, in any fiscal year, non-cumulative
              from year to year.  Original Borrower and
              Additional Borrowers shall notify Bank of any such
              investment in excess of one hundred thousand
              dollars ($100,000).

     4.The following is hereby added as new Section 15 of the
Agreement:
     15.Joint And Several Liability.

                                      69

<PAGE>
 
           (a)Original Borrower and Additional Borrowers
         are referred to collectively in this Section 15 as Co-
         Borrowers and individually as a Co-Borrower.  Each Co-
         Borrower has determined and represents and warrants to
         Bank that it is in its best interests and in pursuance
         of its legitimate business purposes to induce Bank to
         extend credit pursuant to this Agreement.  Each Co-
         Borrower acknowledges and represents that the
         availability of the commitments provided for herein
         benefits each Co-Borrower, and advances and other
         credit extensions made hereunder will be for and inure
         to the benefit of all Co-Borrowers, individually and as
         a group, regardless of whether such credit is disbursed
         to a joint account of Co-Borrowers or to or for the
         account or accounts of any Co-Borrower or fewer than
         all of the Co-Borrowers.

           (b)Each Co-Borrower has determined and
         represents and warrants to Bank that it has, and after
         giving effect to the transactions contemplated by this
         Agreement will have, assets having a fair saleable
         value in excess of its debts, after giving effect to
         any rights of contribution or subrogation which may be
         available to such Co-Borrower, and each Co-Borrower
         has, and will have, access to adequate capital for the
         conduct of its business and the ability to pay its
         debts as such debts mature.

           (c)Each Co-Borrower agrees that it is jointly
         and severally liable to Bank for, and each Co-Borrower
         agrees to pay to Bank when due the full amount of, all
         indebtedness and other obligations now existing or
         hereafter arising to Bank under or in connection with
         this Agreement and all modifications, extensions and
         renewals thereof (such indebtedness and other
         obligations are hereinafter referred to as "Co-
         Borrowers' obligations hereunder"), including without
         limitation all advances disbursed to any Co-Borrower
         under the Line of Credit, all interest which accrues
         thereon, all fees, costs and expenses chargeable to Co-
         Borrowers in connection therewith, all Letters of
         Credit issued for the account of any Co-Borrower, all
         reimbursement obligations thereunder, all interest
         which accrues on any unreimbursed amount of any drafts
         paid by Bank thereunder, all fees, costs and expenses
         chargeable to Co-Borrowers in connection therewith, all
         interest which accrues on any unreimbursed amounts due
         to Bank in connection therewith and all fees, costs and
         expenses chargeable to Co-Borrowers in connection
         therewith.  Co-Borrowers' obligations hereunder shall
         be in addition to any obligations of any Co-Borrower to
         Bank under any other agreement heretofore or hereafter
         given to Bank, and this Agreement shall not, unless
         expressly herein provided, affect or invalidate any

                                      70

<PAGE>
 
         such other agreement.

           (d)Co-Borrowers' obligations hereunder shall be
         reinstated and revived and the rights of Bank shall
         continue if and to the extent that for any reason any
         amount at any time paid on account of this Agreement is
         rescinded or must otherwise be restored by Bank,
         whether as a result of any proceedings in bankruptcy or
         reorganization or otherwise, all as though such amount
         had not been paid.

           (e)Each Co-Borrower represents and warrants to
         Bank that it has established adequate means of
         obtaining from each other Co-Borrower on a continuing
         basis financial and other information pertaining to
         each other Co-Borrower's financial condition, and each
         Co-Borrower agrees to keep adequately informed from
         such means of any facts, events or circumstances which
         might in any way affect its risks hereunder.  Each Co-
         Borrower further agrees that Bank shall have no
         obligation to disclose to it any information or
         material about any other Co-Borrower which is acquired
         by Bank in any manner.

           (f)Each Co-Borrower waives any right to require
         Bank to: (i) proceed against any other Co-Borrower or
         any other Person; (ii) proceed against or exhaust any
         security held from any other Co-Borrower or any other
         Person; (iii) pursue any other remedy in Bank's power;
         (iv) apply payments received by Bank from any other Co-
         Borrower to any Co-Borrowers' obligations hereunder; or
         (v) make any presentments or demands for performance,
         or give any notices of nonperformance, protests,
         notices of protest or notices of dishonor in connection
         with this Agreement.

           (g)Each Co-Borrower waives any defense to its
         liability under this Agreement based upon or arising by
         reason of:  (i) any disability or other defense of any
         other Co-Borrower or any other Person; (ii) the
         cessation or limitation from any cause whatsoever,
         other than payment in full, of the liability of any
         other Co-Borrower under this Agreement; (iii) any lack
         of authority of any officer, director, partner, agent
         or other person acting or purporting to act on behalf
         of any other Co-Borrower or any defect in the formation
         of any other Co-Borrower; (iv) the application by any
         other Co-Borrower of the proceeds of the Line of Credit
         for purposes other than the purposes intended or
         understood by Bank or any Co-Borrower; (v) any act or
         omission by Bank which directly or indirectly results
         in or aids the discharge of any other Co-Borrower by
         operation of law or otherwise, or which in any way
         impairs or suspends any rights or remedies of Bank


                                      71

<PAGE>
 
         against any other Co-Borrower; (vi) any impairment of
         the value of any interest in any security for the Line
         of Credit, including without limitation, the failure to
         obtain or maintain perfection or recordation of any
         interest in any such security, the release of any such
         security without substitution, and/or the failure to
         preserve the value of, or to comply with applicable law
         in disposing of, any such security; or (vii) any
         modification of any other Co-Borrower's obligations
         hereunder, including without limitation the renewal,
         extension, acceleration or other change in time for
         payment of, or other change in the terms of, the
         indebtedness of any other Co-Borrower for the Line of
         Credit, including increase or decrease of the rate of
         interest thereon.  Until the Line of Credit and all
         other Co-Borrowers' obligations hereunder shall have
         been paid and satisfied in full, no Co-Borrower shall
         have any right of subrogation with respect to the
         rights of bank against any other Co-Borrower.  Each Co-
         Borrower waives all rights and defenses it may have
         arising out of (A) any election of remedies by Bank,
         even though that election of remedies destroys its
         rights of subrogation or its rights to proceed against
         any other Co-Borrower for reimbursement, or (B) any
         loss of rights it may suffer by reason of any rights,
         powers or remedies of any other Co-Borrower in
         connection with any anti-deficiency laws or any other
         laws limiting, qualifying or discharging any Co-
         Borrower's indebtedness for the Line of Credit, whether
         by operation of Sections 726 or 580d of the Code of
         Civil Procedure as from time to time amended, or
         otherwise.  Until the Line of Credit and Co-Borrowers'
         obligations hereunder shall have been paid in full,
         each Co-Borrower waives any right to enforce any remedy
         which Bank now has or may hereafter have against any
         other Co-Borrower or any other Person, and waives any
         benefit of, or any right to participate in, any
         security now or hereafter held by Bank.

           (h)If any of the waivers herein is determined to
         be contrary to any applicable law or public policy,
         such waiver shall be effective only to the extent
         permitted by law.

     5.Additional Borrowers hereby ratify and agree, as of the
date hereof, to be bound by and liable under the Loan Agreement
and all of the other Loan Documents to which Original Borrower is
a party or by which Original Borrower is bound as of the date
hereof, jointly and severally as provided in new Section 15 added
to the Loan Agreement hereby, and Additional Borrowers agree to
execute and deliver to Bank such further agreements, documents,
and instruments in furtherance thereof as Bank may require from
time to time.
     6.Each Additional Borrower hereby makes, as of the date

                                      72

<PAGE>
 
hereof and with respect to itself and Original Borrower, all of
the representations and warranties of Original Borrower set forth
in the Loan Agreement and the other Loan Documents to which
Original Borrower is a party or by which Original Borrower is
bound.
     7.Except as specifically provided herein, all terms and
conditions of the Loan Agreement remain in full force and effect,
without waiver or modification.  Except as otherwise provided
herein, all terms defined in the Loan Agreement shall have the
same meaning when used in this Amendment.  This Amendment and the
Loan Agreement shall be read together, as one document.
     8.Original Borrower hereby remakes all representations
and warranties contained in the Loan Agreement and reaffirms all
covenants set forth therein.  Original Borrower and Additional
Borrowers hereby certify that as of the date of this Amendment
there exists no Event of Default as defined in the Loan
Agreement, nor any condition, act or event which with the giving
of notice or the passage of time or both would constitute any
such Event of Default.
    IN WITNESS WHEREOF, the parties hereto have caused this
Amendment to be executed as of the day and year first written
above.

                                WELLS FARGO BANK,
  SEATTLE FILMWORKS, INC.       NATIONAL ASSOCIATION



By: /s/ Case H. Kuehn                     By:  /s/ Don Ralston
                                          Don Ralston
Title:  Vice President                    Vice President





OPTICOLOR, INC.                           SEATTLE FILMWORKS
                                          MANUFACTURING COMPANY


By:  /s/ Mickey Lass                      By:  /s/ Gary R. Christophersen

Title:  President                         Title:  President

                                      73


<PAGE>
 
                                 EXHIBIT 10.17

                                      74
<PAGE>
 
                                            WA0954KC
GENERAL SERVICES ADMINISTRATION     SUPPLEMENTAL AGREEMENT         DATE
PUBLIC BUILDINGS SERVICE            NO. 2                          OCT 21 1996
 
SUPPLEMENTAL LEASE AGREEMENT        TO LEASE NO. GS-10PES-OL-5-42

ADDRESS OF PREMISES    1202 WAREHOUSE
                       Federal Center South
                       4735 E. Marginal Way South
                       Seattle, WA  98134

THIS AGREEMENT, made and entered into this date by and between Seattle
FilmWorks, Inc.

whose address is     1260 16th Avenue West
                     Seattle, WA  98119

hereinafter called the Lessee, and the UNITED STATES OF AMERICA, hereafter
called the Government:

WHEREAS, the parties hereto desire to amend the above Lease.

NOW THEREFORE, these parties for the considerations hereinafter mentioned
covenant and agree that the said Lease is amended, effective October 1, 1996, as
follows:

This supplemental lease agreement (SLA #2), reflects the addition of two wholly
owned subsidiaries, who will jointly occupy the rental warehouse space at
Federal Center South, Seattle, WA.  The two subsidiaries are 1) Seattle
FilmWorks Manufacturing Company and 2) OptiColor, Inc.



All other terms and conditions of the lease shall remain in force and effect.

IN WITNESS WHEREOF, the parties subscribed their names as of the above date.
________________________________________________________________________________
LESSEE

BY  /s/ Case H. Kuehn        Vice President, Treasurer & CFO
        (Signature)                  (Title)

IN PRESENCE OF

/s/ Linda M. Clay            910 223rd Court N.E., Redmond, WA  98053
    (Signature)                      (Address)

UNITED STATES OF AMERICA
                                  CONTRACTING OFFICER
BY:  /s/ Lorraine A. Parham       GENERAL SERVICES ADMINISTRATION
        (Signature)                  (Official Title)

                                      75


<PAGE>
 



                                 EXHIBIT 10.20


                                      76
<PAGE>
 
                                   WAREHOUSE
                                   SUBLEASE
                               (OPTICOLOR, INC.)

     THIS SUBLEASE is between SEATTLE FILMWORKS, INC., a Washington corporation
("Parent") and OPTICOLOR, INC., a Washington corporation ("Subsidiary").

                                 RECITALS

     WHEREAS, Parent is a party to that certain U.S. Government Lease of Real
Property, dated September 22, 1995, between Parent and the United States of
America ("Lessor"), as amended by the Supplemental Lease Agreement, dated
January 1, 1996, between Parent and Lessor (collectively, the "Lease");

     WHEREAS, pursuant to the Lease, Parent currently leases approximately
80,000 square feet of enclosed warehouse space, located in the northern most
portion of the 1202 Warehouse, at column markers C46 south to F33 north, west to
F33 north, south to G 36 inclusive, Federal Center South, 4735 E. Marginal Way
South, Seattle, WA 98134 (the "Leased Real Property");

     WHEREAS, Subsidiary is a wholly-owned subsidiary of Parent; and

     WHEREAS, Parent desires to sublease the portion of the Leased Real Property
indicated on Exhibit A hereto (the "Subleased Real Property") to Subsidiary and
             ---------
Subsidiary desires to sublease the Subleased Real Property on the terms and
conditions set forth herein.

     NOW, THEREFORE, the parties agree as follows:

                                 AGREEMENT

     1.  Sublease.  Parent hereby subleases to Subsidiary and Subsidiary hereby
         --------
subleases from Parent the Subleased Real Property.

     2.  Term.  The term of this Sublease is coextensive with the terms of the
         ----
Lease, provided, however, that Parent may terminate this Sublease term as of the
end of any calendar month by giving Subsidiary notice of termination at least 60
days prior to the effective date of termination; on the effective date of
termination, Subsidiary shall return to Parent possession of the Subleased Real
Property in as good condition as when delivered to Subsidiary under this
Sublease.

     3.  Lease Obligations.  This Sublease is subject and subordinate to the
         -----------------
Lease, and will become effective when and if Lessor consents. Provisions of the
Lease control to the extent, if any, inconsistent with this Sublease. The
Subleased Real Property and rights of Subsidiary as provided in this Sublease
are intended to include no more or less than whatever rights Subsidiary has
under the Lease. Subsidiary agrees to comply with all provisions of the Lease.
Subsidiary and Parent each agree not to cause the Lease to be in default.
Subsidiary agrees to reimburse Parent to the extent, if any, Subsidiary causes
Parent to incur additional rent or other expenses under provisions of the Lease
except for any increases in rent or other amounts arising from acts beyond the
control of Subsidiary.

     4.  Rent.  Parent agrees to pay to Lessor all rent when due under the Lease
         ----
during the term of this Sublease.  Subsidiary agrees to pay to Parent subrent on
the first day of each month during the term of this Sublease of $274 per month.

     5.  Parent Warranties.  Parent warrants that the Lease is now in full force
         -----------------
and effect, no default exists on the part of Parent under the Lease, the
Subsidiary will have and quietly enjoy

                                      77

<PAGE>
 
possession of the Subleased Real Property for the term of this Sublease as long
Subsidiary is not in default under this Sublease or the Lease.

     6.  Subsidiary Indemnity.  Except for Parent's obligation to pay rent under
         --------------------
paragraph 4 above, Subsidiary agrees to indemnify, defend and hold harmless
Parent and all of its officers, directors, employees and agents from and against
all claims, suits, actions, demands, damages, obligations, liabilities, costs,
taxes and expenses (including attorney's fees) arising during the Sublease term
under the Lease or from any act or omission or real property damage or injury to
or death of any person on or in or to the Subleased Real Property arising during
the Sublease term. Subsidiary assumes all risk of loss, damage, destruction,
alteration or other matter affecting personal real property and equipment on or
in the Subleased Real Property.

     7.  Parent Indemnity.  Except for Subsidiary's obligation to pay rent under
         ----------------
paragraph 4 above, Parent agrees to indemnify, defend and hold harmless
Subsidiary and all of its officers, directors, employees and agents from and
against all claims, suits, actions, demands, damages, obligations, liabilities,
costs, taxes and expenses (including attorney's fees) arising prior to the
Sublease term under the Lease or from any act or omission or real property
damage or injury to or death of any person on or in or to the Subleased Real
Property occurring prior to the Sublease term.

     8.  Notices.  All notices and consents under this Sublease will be
ineffective unless in writing, delivered in person or mailed by certified or
registered mail return receipt requested postage prepaid, to an officer of the
receiving party at its address below or to such other address as the receiving
party may notify the sender beforehand referring to this Sublease, and will be
deemed given when so delivered if delivered or three days after placed in the
mail if so mailed.

     9.  General.  Each party is an independent contractor, no party is an agent
         -------
of any other party, and no party has any right to bind or obligate any other
party. This Agreement binds and inures to the benefit of the parties, their
heirs, personal representatives, successors and assigns; except that no party
may assign or delegate any right or duty under this Agreement without the prior
written consent of all others. If any provision of this Agreement is held
invalid by a court of competent jurisdiction, all other provisions will remain
in fully force and effect. This Agreement is governed by and will be
interpreted, construed and enforced in accordance with all laws of the State of
Washington. Headings are for convenience only, and do not affect, limit or
control the meaning, effect or application of any provision of this Agreement.
No consent to or waiver of any breach or default under or affected in any way by
this Agreement will be deemed a consent or waiver of any other right,
obligation, breach or default. This Agreement may be executed in two or more
counterparts, each of which will be deemed an original and all of which together
will constitute the same agreement whether or not all parties execute each
counterpart.

                                      78

<PAGE>
 
     IN WITNESS WHEREOF, the parties have executed this Sublease as of September
30, 1996.

SEATTLE FILMWORKS, INC.


By:  Case H. Kuehn
 Its:  Vice President/Treasurer
        1260 - 16th Avenue West
        Seattle, Washington  98119

OPTICOLOR, INC.


By:  Mickey Lass
 Its:  President
        1260 - 16th Avenue West
        Seattle, Washington  98119

                                      79


<PAGE>
 
                                 EXHIBIT 10.21

                                      80
<PAGE>
 
                                   WAREHOUSE
                                   SUBLEASE
                   (SEATTLE FILMWORKS MANUFACTURING COMPANY)

     THIS SUBLEASE is between SEATTLE FILMWORKS, INC., a Washington corporation
("Parent") and SEATTLE FILMWORKS MANUFACTURING COMPANY, a Washington corporation
("Subsidiary").

                                 RECITALS

     WHEREAS, Parent is a party to that certain U.S. Government Lease of Real
Property, dated September 22, 1995, between Parent and the United States of
America ("Lessor"), as amended by the Supplemental Lease Agreement, dated
January 1, 1996, between Parent and Lessor (collectively, the "Lease");

     WHEREAS, pursuant to the Lease, Parent currently leases approximately
80,000 square feet of enclosed warehouse space, located in the northern most
portion of the 1202 Warehouse, at column markers C46 south to F33 north, west to
F33 north, south to G 36 inclusive, Federal Center South, 4735 E. Marginal Way
South, Seattle, WA 98134 (the "Leased Real Property");

     WHEREAS, Subsidiary is a wholly-owned subsidiary of Parent; and

     WHEREAS, Parent desires to sublease the portion of the Leased Real Property
indicated on Exhibit A hereto (the "Subleased Real Property") to Subsidiary and
             ---------
Subsidiary desires to sublease the Subleased Real Property on the terms and
conditions set forth herein.

     NOW, THEREFORE, the parties agree as follows:

                                 AGREEMENT

     1.  Sublease.  Parent hereby subleases to Subsidiary and Subsidiary hereby
         --------
subleases from Parent the Subleased Real Property.

     2.  Term.  The term of this Sublease is coextensive with the terms of the
         ----
Lease, provided, however, that Parent may terminate this Sublease term as of the
end of any calendar month by giving Subsidiary notice of termination at least 60
days prior to the effective date of termination; on the effective date of
termination, Subsidiary shall return to Parent possession of the Subleased Real
Property in as good condition as when delivered to Subsidiary under this
Sublease.

     3.  Lease Obligations.  This Sublease is subject and subordinate to the
         -----------------
Lease, and will become effective when and if Lessor consents. Provisions of the
Lease control to the extent, if any, inconsistent with this Sublease. The
Subleased Real Property and rights of Subsidiary as provided in this Sublease
are intended to include no more or less than whatever rights Subsidiary has
under the Lease. Subsidiary agrees to comply with all provisions of the Lease.
Subsidiary and Parent each agree not to cause the Lease to be in default.
Subsidiary agrees to reimburse Parent to the extent, if any, Subsidiary causes
Parent to incur additional rent or other expenses under provisions of the Lease
except for any increases in rent or other amounts arising from acts beyond the
control of Subsidiary.

     4.  Rent.  Parent agrees to pay to Lessor all rent when due under the Lease
         ----
during the term of this Sublease.  Subsidiary agrees to pay to Parent subrent on
the first day of each month during the term of this Sublease of $3,695 per
month.

     5.  Parent Warranties.  Parent warrants that the Lease is now in full force
         -----------------
and effect, no 

                                      81

<PAGE>
 
default exists on the part of Parent under the Lease and the Subsidiary will
have and quietly enjoy possession of the Subleased Real Property for the term of
this Sublease as long Subsidiary is not in default under this Sublease or the
Lease.

     6.  Subsidiary Indemnity.  Except for Parent's obligation to pay rent under
         --------------------
paragraph 4 above, Subsidiary agrees to indemnify, defend and hold harmless
Parent and all of its officers, directors, employees and agents from and against
all claims, suits, actions, demands, damages, obligations, liabilities, costs,
taxes and expenses (including attorney's fees) arising during the Sublease term
under the Lease or from any act or omission or real property damage or injury to
or death of any person on or in or to the Subleased Real Property arising during
the Sublease term. Subsidiary assumes all risk of loss, damage, destruction,
alteration or other matter affecting personal real property and equipment on or
in the Subleased Real Property.

     7.  Parent Indemnity.  Except for Subsidiary's obligation to pay rent under
         ----------------
paragraph 4 above, Parent agrees to indemnify, defend and hold harmless
Subsidiary and all of its officers, directors, employees and agents from and
against all claims, suits, actions, demands, damages, obligations, liabilities,
costs, taxes and expenses (including attorney's fees) arising prior to the
Sublease term under the Lease or from any act or omission or real property
damage or injury to or death of any person on or in or to the Subleased Real
Property occurring prior to the Sublease term.

     8.  Notices.  All notices and consents under this Sublease will be
         -------
ineffective unless in writing, delivered in person or mailed by certified or
registered mail return receipt requested postage prepaid, to an officer of the
receiving party at its address below or to such other address as the receiving
party may notify the sender beforehand referring to this Sublease, and will be
deemed given when so delivered if delivered or three days after placed in the
mail if so mailed.

     9.  General.  Each party is an independent contractor, no party is an agent
         -------
of any other party, and no party has any right to bind or obligate any other
party. This Agreement binds and inures to the benefit of the parties, their
heirs, personal representatives, successors and assigns; except that no party
may assign or delegate any right or duty under this Agreement without the prior
written consent of all others. If any provision of this Agreement is held
invalid by a court of competent jurisdiction, all other provisions will remain
in fully force and effect. This Agreement is governed by and will be
interpreted, construed and enforced in accordance with all laws of the State of
Washington. Headings are for convenience only, and do not affect, limit or
control the meaning, effect or application of any provision of this Agreement.
No consent to or waiver of any breach or default under or affected in any way by
this Agreement will be deemed a consent or waiver of any other right,
obligation, breach or default. This Agreement may be executed in two or more
counterparts, each of which will be deemed an original and all of which together
will constitute the same agreement whether or not all parties execute each
counterpart.

                                      82

<PAGE>
 
  IN WITNESS WHEREOF, the parties have executed this Sublease as of September
30, 1996.

SEATTLE FILMWORKS, INC.


By:  Gary R. Christophersen
 Its:  President
        1260 - 16th Avenue West
        Seattle, Washington  98119

SEATTLE FILMWORKS MANUFACTURING COMPANY


By:  Case H. Kuehn
 Its:  Vice President/Treasurer
       1260 - 16th Avenue West
       Seattle, Washington  98119

                                      83


<PAGE>
 
                                 EXHIBIT 10.22

                                      84
<PAGE>
 
                            1260 - 16TH AVENUE WEST
                                   SUBLEASE
                               (OPTICOLOR, INC.)

    THIS SUBLEASE is between SEATTLE FILMWORKS, INC., a Washington corporation
("Parent") and OPTICOLOR, INC., a Washington corporation ("Subsidiary").

                                 RECITALS

     WHEREAS, Parent is a party to that certain Lease Agreement, dated September
10, 1985 between Parent (formerly known as American Passage Marketing
Corporation) and Gilbert David Scherer and Marlyn J. Friedlander (collectively,
"Lessor"), as amended by the First Amendment to Lease, dated April 28, 1989
between Parent and Lessor (collectively, the "Lease");

     WHEREAS, pursuant to the Lease, Parent currently leases approximately
60,000 square feet of office and manufacturing space, located at 1260 - 16th
Avenue West, Seattle, Washington (the "Leased Real Property");

     WHEREAS, Subsidiary is a wholly-owned subsidiary of Parent; and

     WHEREAS, Parent desires to sublease the portion of the Leased Real Property
indicated on Exhibit A hereto (the "Subleased Real Property") to Subsidiary and
             ---------
Subsidiary desires to sublease the Subleased Real Property on the terms and
conditions set forth herein.

     NOW, THEREFORE, the parties agree as follows:

                                 AGREEMENT

     1.  Sublease.  Parent hereby subleases to Subsidiary and Subsidiary hereby
         --------
subleases from Parent the Subleased Real Property.

     2.  Term.  The term of this Sublease is coextensive with the terms of the
         ----
Lease, provided, however, that Parent may terminate this Sublease term as of the
end of any calendar month by giving Subsidiary notice of termination at least 60
days prior to the effective date of termination; on the effective date of
termination, Subsidiary shall return to Parent possession of the Subleased Real
Property in as good condition as when delivered to Subsidiary under this
Sublease.

     3.  Lease Obligations.  This Sublease is subject and subordinate to the
         -----------------
Lease, and will become effective when and if Lessor consents. Provisions of the
Lease control to the extent, if any, inconsistent with this Sublease. The
Subleased Real Property and rights of Subsidiary as provided in this Sublease
are intended to include no more or less than whatever rights Subsidiary has
under the Lease. Subsidiary agrees to comply with all provisions of the Lease.
Subsidiary and Parent each agree not to cause the Lease to be in default.
Subsidiary agrees to reimburse Parent to the extent, if any, Subsidiary causes
Parent to incur additional rent or other expenses under provisions of the Lease
except for any increases in rent or other amounts arising from acts beyond the
control of Subsidiary.

     4.  Rent.  Parent agrees to pay to Lessor all rent when due under the Lease
         ----
during the term of this Sublease.  Subsidiary agrees to pay to Parent subrent on
the first day of each month during the term of this Sublease of $342 per month.

                                      85

<PAGE>
 
     5.  Parent Warranties.  Parent warrants that the Lease is now in full force
         -----------------
and effect, no default exists on the part of Parent under the Lease and the
Subsidiary will have and quietly enjoy possession of the Subleased Real Property
for the term of this Sublease as long Subsidiary is not in default under this
Sublease or the Lease.

     6.  Subsidiary Indemnity.  Except for Parent's obligation to pay rent under
         --------------------
paragraph 4 above, Subsidiary agrees to indemnify, defend and hold harmless
Parent and all of its officers, directors, employees and agents from and against
all claims, suits, actions, demands, damages, obligations, liabilities, costs,
taxes and expenses (including attorney's fees) arising during the Sublease term
under the Lease or from any act or omission or real property damage or injury to
or death of any person on or in or to the Subleased Real Property arising during
the Sublease term. Subsidiary assumes all risk of loss, damage, destruction,
alteration or other matter affecting personal real property and equipment on or
in the Subleased Real Property.

     7.  Parent Indemnity.  Except for Subsidiary's obligation to pay rent under
         ----------------
paragraph 4 above, Parent agrees to indemnify, defend and hold harmless
Subsidiary and all of its officers, directors, employees and agents from and
against all claims, suits, actions, demands, damages, obligations, liabilities,
costs, taxes and expenses (including attorney's fees) arising prior to the
Sublease term under the Lease or from any act or omission or real property
damage or injury to or death of any person on or in or to the Subleased Real
Property occurring prior to the Sublease term.

     8.  Notices.  All notices and consents under this Sublease will be
         -------
ineffective unless in writing, delivered in person or mailed by certified or
registered mail return receipt requested postage prepaid, to an officer of the
receiving party at its address below or to such other address as the receiving
party may notify the sender beforehand referring to this Sublease, and will be
deemed given when so delivered if delivered or three days after placed in the
mail if so mailed.

     9.  General.  Each party is an independent contractor, no party is an agent
         -------
of any other party, and no party has any right to bind or obligate any other
party. This Agreement binds and inures to the benefit of the parties, their
heirs, personal representatives, successors and assigns; except that no party
may assign or delegate any right or duty under this Agreement without the prior
written consent of all others. If any provision of this Agreement is held
invalid by a court of competent jurisdiction, all other provisions will remain
in fully force and effect. This Agreement is governed by and will be
interpreted, construed and enforced in accordance with all laws of the State of
Washington. Headings are for convenience only, and do not affect, limit or
control the meaning, effect or application of any provision of this Agreement.
No consent to or waiver of any breach or default under or affected in any way by
this Agreement will be deemed a consent or waiver of any other right,
obligation, breach or default. This Agreement may be executed in two or more
counterparts, each of which will be deemed an original and all of which together
will constitute the same agreement whether or not all parties execute each
counterpart.

                                      86

<PAGE>
 
     IN WITNESS WHEREOF, the parties have executed this Sublease as of September
30, 1996.

SEATTLE FILMWORKS, INC.


By:  Case H. Kuehn
 Its:  Vice President/Treasurer
        1260 - 16th Avenue West
        Seattle, Washington  98119

OPTICOLOR, INC.


By:  Mickey Lass
 Its:  President
        1260 - 16th Avenue West
        Seattle, Washington  98119

                                      87


<PAGE>
 
                                 EXHIBIT 10.23

                                      88
<PAGE>
 
                            1260 - 16TH AVENUE WEST
                                   SUBLEASE
                   (SEATTLE FILMWORKS MANUFACTURING COMPANY)

     THIS SUBLEASE is between SEATTLE FILMWORKS, INC., a Washington corporation
("Parent") and Seattle FilmWorks Manufacturing Company, a Washington corporation
("Subsidiary").

                                 RECITALS

     WHEREAS, Parent is a party to that certain Lease Agreement, dated September
10, 1985 between Parent (formerly known as American Passage Marketing
Corporation) and Gilbert David Scherer and Marlyn J. Friedlander (collectively,
"Lessor"), as amended by the First Amendment to Lease, dated April 28, 1989
between Parent and Lessor (collectively, the "Lease");

     WHEREAS, pursuant to the Lease, Parent currently leases approximately
60,000 square feet of office and manufacturing space, located at 1260 - 16th
Avenue West, Seattle, Washington (the "Leased Real Property");

     WHEREAS, Subsidiary is a wholly-owned subsidiary of Parent; and

     WHEREAS, Parent desires to sublease the portion of the Leased Real Property
indicated on Exhibit A hereto (the "Subleased Real Property") to Subsidiary and
             ---------
Subsidiary desires to sublease the Subleased Real Property on the terms and
conditions set forth herein.

     NOW, THEREFORE, the parties agree as follows:

                                 AGREEMENT

     1.  Sublease.  Parent hereby subleases to Subsidiary and Subsidiary hereby
         --------
subleases from Parent the Subleased Real Property.

     2.  Term.  The term of this Sublease is coextensive with the terms of the
         ----
Lease, provided, however, that Parent may terminate this Sublease term as of the
end of any calendar month by giving Subsidiary notice of termination at least 60
days prior to the effective date of termination; on the effective date of
termination, Subsidiary shall return to Parent possession of the Subleased
Property in as good condition as when delivered to Subsidiary under this
Sublease.

     3.  Lease Obligations.  This Sublease is subject and subordinate to the
         -----------------
Lease, and will become effective when and if Lessor consents. Provisions of the
Lease control to the extent, if any, inconsistent with this Sublease. The
Subleased Real Property and rights of Subsidiary as provided in this Sublease
are intended to include no more or less than whatever rights Subsidiary has
under the Lease. Subsidiary agrees to comply with all provisions of the Lease.
Subsidiary and Parent each agree not to cause the Lease to be in default.
Subsidiary agrees to reimburse Parent to the extent, if any, Subsidiary causes
Parent to incur additional rent or other expenses under provisions of the Lease
except for any increases in rent or other amounts arising from acts beyond the
control of Subsidiary.

     4.  Rent.  Parent agrees to pay to Lessor all rent when due under the Lease
         ----
during the term of this Sublease. Subsidiary agrees to pay to Parent subrent on
the first day of each month during the term of this Sublease of $10,563 per
month.

                                      89

<PAGE>
 
     5.  Parent Warranties. Parent warrants that the Lease is now in full force
         -----------------
and effect, no default exists on the part of Parent under the Lease and the
Subsidiary will have and quietly enjoy possession of the Subleased Real Property
for the term of this Sublease as long Subsidiary is not in default under this
Sublease or the Lease.

     6.  Subsidiary Indemnity.  Except for Parent's obligation to pay rent under
         --------------------
paragraph 4 above, Subsidiary agrees to indemnify, defend and hold harmless
Parent and all of its officers, directors, employees and agents from and against
all claims, suits, actions, demands, damages, obligations, liabilities, costs,
taxes and expenses (including attorney's fees) arising during the Sublease term
under the Lease or from any act or omission or real property damage or injury to
or death of any person on or in or to the Subleased Real Property arising during
the Sublease term. Subsidiary assumes all risk of loss, damage, destruction,
alteration or other matter affecting personal real property and equipment on or
in the Subleased Real Property.

     7.  Parent Indemnity.  Except for Subsidiary's obligation to pay rent under
         ----------------
paragraph 4 above, Parent agrees to indemnify, defend and hold harmless
Subsidiary and all of its officers, directors, employees and agents from and
against all claims, suits, actions, demands, damages, obligations, liabilities,
costs, taxes and expenses (including attorney's fees) arising prior to the
Sublease term under the Lease or from any act or omission or real property
damage or injury to or death of any person on or in or to the Subleased Real
Property occurring prior to the Sublease term.

     8.  Notices.  All notices and consents under this Sublease will be
         ------- 
ineffective unless in writing, delivered in person or mailed by certified or
registered mail return receipt requested postage prepaid, to an officer of the
receiving party at its address below or to such other address as the receiving
party may notify the sender beforehand referring to this Sublease, and will be
deemed given when so delivered if delivered or three days after placed in the
mail if so mailed.

     9.  General.  Each party is an independent contractor, no party is an agent
         -------
of any other party, and no party has any right to bind or obligate any other
party. This Agreement binds and inures to the benefit of the parties, their
heirs, personal representatives, successors and assigns; except that no party
may assign or delegate any right or duty under this Agreement without the prior
written consent of all others. If any provision of this Agreement is held
invalid by a court of competent jurisdiction, all other provisions will remain
in fully force and effect. This Agreement is governed by and will be
interpreted, construed and enforced in accordance with all laws of the State of
Washington. Headings are for convenience only, and do not affect, limit or
control the meaning, effect or application of any provision of this Agreement.
No consent to or waiver of any breach or default under or affected in any way by
this Agreement will be deemed a consent or waiver of any other right,
obligation, breach or default. This Agreement may be executed in two or more
counterparts, each of which will be deemed an original and all of which together
will constitute the same agreement whether or not all parties execute each
counterpart.

                                      90

<PAGE>
 
  IN WITNESS WHEREOF, the parties have executed this Sublease as of September
30, 1996.

SEATTLE FILMWORKS, INC.


By:  /s/ Gary R. Christophersen
 Its:  President
        1260 - 16th Avenue West
        Seattle, Washington  98119

SEATTLE FILMWORKS MANUFACTURING COMPANY


By:  /s/ Case H. Kuehn
 Its:  Vice President/Treasurer
        1260 - 16th Avenue West
        Seattle, Washington  98119

                                      91


<PAGE>
 
                                 EXHIBIT 10.24

                                      92
<PAGE>
 
                              GENERAL ASSIGNMENT

     This Assignment dated September 30, 1996 is from Seattle FilmWorks, Inc., a
Washington corporation ("Parent"), to OptiColor, Inc., a Washington corporation
("OptiColor") and Seattle FilmWorks Manufacturing Company, a Washington
corporation ("SFW Manufacturing").

                                 RECITAL
                                 -------

     Pursuant to Stock Exchange Agreements of even date herewith between Parent
and each of Opticolor and SFW Manufacturing, Parent has concurrently herewith
assigned, transferred, conveyed and delivered to OptiColor and SFW Manufacturing
certain assets related to Parent's business in exchange for shares of the common
stock of OptiColor and SFW Manufacturing, respectively.

                                 AGREEMENT
                                 ---------

     1.  Parent does hereby assign, transfer, deliver and set over unto
OptiColor and its successors and assigns forever all of Parent's right, title
and interest in and to the following agreements (collectively, the
"Agreements"):

     a.   Nonexclusive Distribution Agreement, dated May 6, 1994, by and
          between ADCAM, Incorporated and Seattle FilmWorks, Inc.

     b.   Distributor Agreement, dated December 30, 1994, by and between Seattle
          FilmWorks, Inc. and AMT Corporation.

     c.   Purchase and Sale Agreement, dated December 16, 1993, between Private
          Label Film, Inc., Steve Burrows, Chris Burrows, Christopher Crounse,
          Steven Crounse, Randy Krantz and Robert Waye and Seattle FilmWorks,
          Inc.

     d.   Distribution Agreement, dated September 15, 1994 between New Moss,
          Inc. and Seattle FilmWorks, Inc.

     2.   OptiColor hereby assumes, and agrees to hold Parent harmless from, and
shall hereafter fully and faithfully discharge as they become due, all
obligations to be performed by Parent under the Agreements after the date
hereof.

     3.   Parent does hereby agree to use its best efforts to add OptiColor and
SFW Manufacturing as parties to the following agreements:

     a.   Agreement, dated July 13, 1992, between Seattle FilmWorks, Inc. and
          Jack Paden dba Functional Forms.

     b.   Sales Contract, dated August 18, 1995 between Seattle FilmWorks, Inc.
          and Agfa Division of Bayer Corporation.

                                      93
<PAGE>
 
     c.   Supplement to Seattle FilmWorks Contract dated August 18, 1995, dated
          March 29, 1996 signed by Case H. Kuehn and Urs W. Stampfli.

     4.   Parent does hereby assign, transfer, deliver and set over unto
OptiColor and its successors and assigns forever all of the assets and
liabilities set forth on Exhibit A hereto and OptiColor hereby assumes, and
                         ---------
agrees to hold Parent harmless from, and shall thereafter discharge as they
become due, all liabilities set forth on Exhibit A.
                                         ---------

     5.  Parent does hereby assign, transfer, deliver and set over unto SFW
Manufacturing and its successors and assigns forever all of the assets and
liabilities set forth on Exhibit B hereto and SFW Manufacturing hereby assumes,
                         ---------
and agrees to hold Parent harmless from, and shall thereafter discharge as they
become due, all liabilities set forth on Exhibit B.
                                         ---------
     6.  Parent hereby warrants to OptiColor and SFW Manufacturing and their
successors and assigns that Parent is hereby assigning and transferring to
OptiColor and SFW Manufacturing as of the date hereof good and marketable title
to such property, [free and clear of all liens, security interests, encumbrances
and rights of others.]  Parent covenants that it will warrant and defend such
title against all claims and demands whatsoever.

     7.  Parent shall, at any time and from time to time hereafter, but only
upon the request of OptiColor and/or SFW Manufacturing do, execute, acknowledge
and deliver or shall cause to be done, executed, acknowledged and delivered all
such further reasonable acts, assignments, transfers, conveyances, assurances
and other instruments as may be reasonably required for the transferring,
conveying, assigning, delivering, assuring and assisting in collecting and
reducing to the possession of OptiColor and/or SFW Manufacturing of any and all
of the assets listed on Exhibit A and Exhibit B and the Agreements. The parties
                        ---------     ---------
further agree to perform or cause to be performed at and after the date hereof
any and all further acts as may be reasonably necessary to consummate the
transactions contemplated hereby.

                                      94
<PAGE>
 
     IN WITNESS WHEREOF, the parties hereby execute this Agreement.

SEATTLE FILMWORKS, INC.


By:   /s/ Gary Christophersen
Title:  President

SEATTLE FILMWORKS MANUFACTURING COMPANY


By:  /s/ Case H. Kuehn
Title:  Vice President/Treasurer

OPTICOLOR, INC.


By:  /s/ Mickey Lass
Title:  President

                                      95
<PAGE>
 
                                   EXHIBIT A
                ASSETS AND LIABILITIES TRANSFERRED TO OPTICOLOR


                        Trade Receivables - - $772,465
                           Inventories - - $732,484
                  Fixed Assets (personal property) - - $7,384
                           Deposits/prepaid expenses
                       Noncompete Agreement - - $751,336
                           Liabilities - - <$41,832>


                                      96
<PAGE>
 
                                   EXHIBIT B
                     ASSETS AND LIABILITIES TRANSFERRED TO
                               SFW MANUFACTURING


                        Trade Receivables - - $867,670
                           Inventories - - $2,203,890
                Fixed Assets (personal property) - - $3,987,293
                    Deposits/prepaid expenses - - $183,300
                          Liabilities - - <$361,268>


                                      97

<PAGE>
 
                                  EXHIBIT 11

                           SEATTLE FILMWORKS,  INC.

                       COMPUTATION OF EARNINGS PER SHARE
<TABLE>
<CAPTION>
 
 
                                                                     FISCAL YEARS ENDED
                                                        SEPTEMBER 28,   SEPTEMBER 30,   SEPTEMBER 24,
                                                            1996            1995            1994
                                                        =============   =============   =============
<S>                                                     <C>             <C>             <C>
 
COMPUTATION OF PRIMARY EARNINGS PER SHARE:
- -----------------------------------------------------
 
 WEIGHTED AVERAGE SHARES OUTSTANDING                       10,779,991      10,601,169      11,377,508
 
 NET EFFECT OF DILUTIVE STOCK OPTIONS BASED ON THE
 TREASURY STOCK METHOD USING AVERAGE MARKET PRICE           1,039,409       1,032,218         906,060
                                                           ----------      ----------      ----------
 
TOTAL SHARES AND EQUIVALENTS                               11,819,400      11,633,387      12,283,568
                                                           ==========      ==========      ==========
 
NET INCOME                                                 $8,017,000      $5,682,000      $4,438,000
                                                           ==========      ==========      ==========
 
PRIMARY EARNINGS PER SHARE                                 $      .68      $      .49      $      .36
                                                           ==========      ==========      ==========
 
 
</TABLE>
COMPUTATION OF FULLY DILUTED EARNINGS PER SHARE:
- ------------------------------------------------
<TABLE>
<CAPTION>
 
<S>                                                      <C>             <C>              <C>
 WEIGHTED AVERAGE SHARES OUTSTANDING                        10,779,991     10,601,169     11,377,508
                                                                        
 NET EFFECT OF DILUTIVE STOCK OPTIONS BASED ON THE                      
 TREASURY STOCK METHOD USING THE HIGHER OF YEAR-END                      
 MARKET PRICE OR AVERAGE MARKET PRICE                        1,091,907       1,130,592     1,017,169
                                                            ----------      ----------    ----------
                                                                         
 TOTAL SHARES AND EQUIVALENTS                               11,871,898      11,731,761    12,394,677
                                                            ==========      ==========    ==========
                                                                         
 NET INCOME                                                 $8,017,000      $5,682,000    $4,438,000
                                                            ==========      ==========    ==========
                                                                         
FULLY DILUTED EARNINGS PER SHARE                            $      .68      $      .48    $      .36
                                                            ==========      ==========    ==========
 
</TABLE>

                                      98

<PAGE>
 
                                  EXHIBIT 21


                            SEATTLE FILMWORKS, INC.

                             LIST OF SUBSIDIARIES
                          (AS OF SEPTEMBER 30, 1996)


SEATTLE FILMWORKS MANUFACTURING COMPANY

OPTICOLOR, INC.

                                      99

<PAGE>
 
                                  EXHIBIT 23


              CONSENT OF ERNST & YOUNG LLP, INDEPENDENT AUDITORS


     We consent to the incorporation by reference in the Registration Statement
(Form S-8 Number 33-24107) pertaining to the Seattle Filmworks, Inc. Incentive
Stock Option Plan, the Registration Statement (Form S-8 Number 33-36020)
pertaining to the Seattle Filmworks, Inc. 1987 Stock Option Plan, the
Registration Statement (Form S-8 Number 33-69530) pertaining to the Seattle
Filmworks, Inc. 1993 Employee Stock Purchase Plan, and the Registration
Statement (Form S-8 Numbers 33-81332 and 333-02431) pertaining to the Seattle
Filmworks, Inc. Amended and Restated Incentive Stock Option Plan and the Amended
and Restated 1987 Stock Option Plan of our report dated November 1, 1996, with
respect to the financial statements and schedule of Seattle Filmworks, Inc.
included in the Annual Report (Form 10-K) for the year ended September 28, 1996.


                                                     /s/ ERNST & YOUNG LLP



Seattle, Washington
December 19, 1996

                                      100

<TABLE> <S> <C>

<PAGE>
 
<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM SEATTLE
FILMWORKS, INC. 1996 10-K AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH
FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          SEP-28-1996
<PERIOD-START>                             OCT-01-1995
<PERIOD-END>                               SEP-28-1996
<CASH>                                          10,694
<SECURITIES>                                         0
<RECEIVABLES>                                    1,980<F1>
<ALLOWANCES>                                         0
<INVENTORY>                                      6,577
<CURRENT-ASSETS>                                20,151
<PP&E>                                           5,337<F1>
<DEPRECIATION>                                       0
<TOTAL-ASSETS>                                  37,826
<CURRENT-LIABILITIES>                            7,549
<BONDS>                                              0
                                0
                                          0
<COMMON>                                           108
<OTHER-SE>                                      26,567
<TOTAL-LIABILITY-AND-EQUITY>                    37,826
<SALES>                                              0
<TOTAL-REVENUES>                                84,152
<CGS>                                           49,159
<TOTAL-COSTS>                                   23,084
<OTHER-EXPENSES>                                 (329)
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                   1
<INCOME-PRETAX>                                 12,237
<INCOME-TAX>                                     4,220
<INCOME-CONTINUING>                                  0
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                     8,017
<EPS-PRIMARY>                                      .68
<EPS-DILUTED>                                      .68
<FN>
<F1>ASSET VALUES REPRESENT NET AMOUNTS
</FN>
        

</TABLE>


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