SEATTLE FILMWORKS INC
10-K/A, 1996-06-28
PHOTOFINISHING LABORATORIES
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<PAGE>
 
                      SECURITIES AND EXCHANGE COMMISSION
                             Washington, DC 20549

                                  FORM 10-K/A
                               (Amendment No. 2)

               [X] ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d)
                    OF THE SECURITIES EXCHANGE ACT OF 1934
                 For the fiscal year ended September 30, 1995

                                      or

             [] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
                    OF THE SECURITIES EXCHANGE ACT OF 1934

                        Commission file number 0-15338

                            SEATTLE FILMWORKS, INC.
            (Exact name of registrant as specified in its charter)

Washington                                                            91-0964899
(State or other jurisdiction of                                (I.R.S.) Employer
incorporation or organization                                Identification No.)

                             1260 16th Avenue West
                           Seattle, Washington 98119
                                (206) 281-1390
(Address, including zip code, and telephone number, including area code of 
principal executive offices)

          Securities registered pursuant to Section 12(b) of the Act:
                                     None

          Securities registered pursuant to Section 12(g) of the Act:
                    Common Stock, par value $.01 per share

     Indicate by check mark whether the registrant (1) has filed all reports 
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 
1934 during the preceding 12 months (or for such shorter period that the 
registrant was required to file such reports), and (2) has been subject to such 
filing requirements for the past 90 days. Yes X No
                                              -    -

     Indicate by check mark if disclosure of delinquent filers pursuant to Item 
405 of Regulation S-K (229.405 of this chapter) is not contained herein, and 
will not be contained, to the best of registrant's knowledge, in definitive 
proxy or information statements incorporated by reference in Part III of this 
Form 10-K or any amendment to this Form 10-K. [ ]

     As of November 30, 1995, there were issued and outstanding 7,153,978 shares
of Common Stock, par value $.01 per share. As of November 30, 1995, the 
aggregate market value of the Registrant's Common Stock held by nonaffiliates of
the Registrant was $101,024,175 based on the last sale price of the Registrant's
Common Stock as reported on the Nasdaq National Market.

<PAGE>
 

ITEM 6 - SELECTED FINANCIAL DATA

     The selected financial data set forth below with respect to the Company's
statements of income for the years ended September 30, 1995, September 24, 1994
and September 25, 1993 and the Company's balance sheets at September 30, 1995
and September 24, 1994 are derived from the audited financial statements
included elsewhere in this report and should be read in conjunction with those
financial statements and their related footnotes.  The selected income statement
data for the years ended September 26, 1992 and September 28, 1991 and selected
balance sheet data at September 25, 1993, September 26, 1992 and September 28,
1991 are derived from audited financial statements which are not included in
this report.


                                      10
<PAGE>
 
                            SEATTLE FILMWORKS, INC.
                            SELECTED FINANCIAL DATA
                    (In thousands, except share information)
<TABLE>     
<CAPTION>
 
                                                                                Fiscal Years 

                                                  1995              1994             1993             1992              1991
====================================================================================================================================

<S>                                             <C>              <C>              <C>              <C>               <C> 
Income Statement Data:
- ----------------------

Net revenues                                    $62,185           $49,753          $42,728          $38,442           $36,645

Gross profit                                     24,057            18,907           17,269           15,694            15,083

Operating expenses                               15,729            12,709           12,284           11,660            11,666
 
Net income                                      $ 5,682           $ 4,438          $ 3,570          $ 2,905           $ 2,373
                                                =======           =======          =======          =======           =======
Income as a percent of revenues                    9.1%              8.9%             8.4%             7.6%              6.5%
 
Earnings per share*                             $   .73           $   .54          $   .43          $   .35           $   .29
                                                =======           =======          =======          =======           =======
Weighted average shares*
  outstanding                                 7,821,174         8,263,118        8,238,771        8,177,364         8,120,529 
                                              =========         =========        =========        =========         =========
Balance Sheet Data:
- -------------------
Capitalized customer acquisition
  expenditures                                    7,356             4,458            3,832            3,349             3,283  

Total assets                                     28,244            18,835 **        19,632           15,538            11,474

Long-term obligations                                 0                 0                0                0                 0

Shareholders' equity                            $17,932           $11,347 **       $13,376          $ 9,553           $ 6,541
                                                =======           =======          =======          =======           =======
</TABLE>      

See notes to financial statements.

* All earnings per share data reflects a three for two stock split distributed
February 26, 1993, a two for one stock split distributed March 16, 1994, and a
three for two stock split distributed March 15, 1995.

** Reflects the impact of repurchasing 500,000 shares of common stock for
$6,643,000 during the fourth quarter of fiscal 1994.

                                      11
<PAGE>
 

ITEM 8 - FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

     See pages 16 through 27.

                                      15
<PAGE>
 
                            REPORT OF ERNST & YOUNG,

                              INDEPENDENT AUDITORS



 Shareholders and Board of Directors
 SEATTLE FILMWORKS, INC.

      We have audited the accompanying balance sheets of SEATTLE FILMWORKS, INC.
 as of September 30, 1995 and September 24, 1994, and the related statements of
 income, shareholders' equity, and cash flows for each of the three years in the
 period ended September 30, 1995.  We have also audited the financial statement
 schedule listed in the Index at Item 14(a).  These financial statements and
 schedule are the responsibility of the Company's management.  Our
 responsibility is to express an opinion on these financial statements and
 schedule based on our audits.

      We conducted our audits in accordance with generally accepted auditing
 standards.  Those standards require that we plan and perform the audit to
 obtain reasonable assurance about whether the financial statements are free of
 material misstatement.  An audit includes examining, on a test basis, evidence
 supporting the amounts and disclosures in the financial statements.  An audit
 also includes assessing the accounting principles used and significant
 estimates made by management, as well as evaluating the overall financial
 statement presentation.  We believe that our audits provide a reasonable basis
 for our opinion.

      In our opinion, the financial statements referred to above present fairly,
 in all material respects, the financial position of SEATTLE FILMWORKS, INC. at
 September 30, 1995 and September 24, 1994, and the results of its operations
 and its cash flows for each of the three years in the period ended September
 30, 1995, in conformity with generally accepted accounting principles.  Also in
 our opinion, the related financial statement schedule, when considered in
 relation to the basic financial statements taken as a whole, presents fairly in
 all material respects the information set forth therein.


                                          //s// Ernst & Young LLP



 Seattle, Washington
 November 8, 1995

                                      16
<PAGE>
 
                            SEATTLE FILMWORKS, INC.
                                BALANCE SHEETS
                                (in thousands)
<TABLE>
<CAPTION>
 
 
                                                    September 30, September 24,
ASSETS                                                  1995          1994
================================================================================
<S>                                                      <C>            <C>
CURRENT ASSETS
      Cash and cash equivalents                       $ 8,560       $ 2,711
      Securities available for sale                     1,345         1,330
      Accounts receivable, net of
       allowance for doubtful accounts of $546
       and $461 in 1995 and 1994, respectively          1,242         1,369
      Inventories                                       4,626         3,659
      Capitalized promotional expenditures                158           388
      Prepaid expenses and other                          164           191
      Deferred income taxes                               398           316
                                                      -------       ------- 
 
TOTAL CURRENT ASSETS                                   16,493         9,964

FURNITURE, FIXTURES, AND EQUIPMENT,
      at cost, less accumulated depreciation (Note C)   3,200         2,986

CAPITALIZED CUSTOMER ACQUISITION EXPENDITURES           7,356         4,458

DEPOSITS AND OTHER ASSETS                                  68            95

NONCOMPETE AGREEMENTS (Note B)                          1,127         1,332
                                                      -------       -------
 
TOTAL ASSETS                                          $28,244       $18,835
                                                      =======       =======
</TABLE>

                                       17
<PAGE>
 
                            SEATTLE FILMWORKS, INC.
                           BALANCE SHEETS (continued)
                    (in thousands, except share information)
<TABLE>
<CAPTION>
 
 

                                                    September 30, September 24,
LIABILITIES AND SHAREHOLDERS' EQUITY                    1995          1994
================================================================================
<S>                                                 <C>           <C>
CURRENT LIABILITIES                                   
     Accounts payable                                 $ 4,782       $ 2,958 
     Accrued expenses                                   2,364         1,991  
     Income taxes payable                                 856         1,141
                                                      -------       -------

TOTAL CURRENT LIABILITIES                               8,002         6,090

DEFERRED INCOME TAXES                                   2,310         1,398
                                                      -------       -------

     TOTAL LIABILITIES                                 10,312         7,488

SHAREHOLDERS' EQUITY (Notes G and H)
     Preferred Stock, $.01 par value,
      authorized 2,000,000 shares, non issued
     Common Stock, $.01 par value, authorized 
      45,000,000 shares, issued and outstanding 
      7,143,714 and 7,007,039 in 1995 and 1994, 
      respectively                                         71            70

     Additional paid-in capital                           955            53
     Retained earnings                                 16,906        11,224
                                                      -------       -------

     TOTAL SHAREHOLDERS'S EQUITY                       17,932        11,347
                                                      -------       -------

TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY            $28,244       $18,835
                                                      =======       =======
</TABLE>

See notes to financial statements.

                                       18
<PAGE>
 
                            SEATTLE FILMWORKS, INC.
                              STATEMENTS OF INCOME
                   (in thousands, except share information)
<TABLE>
<CAPTION>
                                                Fiscal Years Ended
                                     September 30, September 24,  September 25,
                                        1995          1994           1993
================================================================================
<S>                                  <C>           <C>            <C> 
Net revenues                          $62,185       $49,753        $42,728

Cost of goods and services             38,128        30,846         25,459
                                      -------       -------        -------

GROSS PROFIT                           24,057        18,907         17,269

 Operating expenses:
  Customer acquisition costs            8,579         6,516          7,115
  Other selling expenses                4,035         3,458          2,868
  Research and development                458           459            285
  General and administrative            2,657         2,276          2,016
                                      -------       -------        -------
  Total operating expenses             15,729        12,709         12,284
                                      -------       -------        -------
  
INCOME FROM OPERATIONS                  8,328         6,198          4,985

Other income (expense):  
  Interest expense                         (4)          (25)           (10)
  Interest income                         276           222            201   
  Nonoperating income (expense), net      (20)          (10)            99
                                      -------       -------        -------
Total other income                        252           187            290
                                      -------       -------        -------

INCOME BEFORE INCOME TAXES              8,580         6,385          5,275

Provision for income taxes (Note F)     2,898         1,947          1,705
                                      -------       -------        -------

NET INCOME                            $ 5,682       $ 4,438        $ 3,570
                                      =======       =======        =======

EARNINGS PER SHARE                    $   .73       $   .54        $   .43
                                      =======       =======        =======

WEIGHTED AVERAGE SHARES AND
  EQUIVALENTS OUTSTANDING           7,821,174     8,263,118      8,238,771
                                    =========     =========      =========
</TABLE>

See notes to financial statements.

                                       19
<PAGE>
 
                            SEATTLE FILMWORKS, INC.
                       STATEMENTS OF SHAREHOLDERS' EQUITY
                   (in thousands, except share information)

<TABLE>
<CAPTION>
                                                     Common Stock
                                                Shares           Par        Paid-In       Retained   
                                              Outstanding       Value       Capital       Earnings     Total
==============================================================================================================
<S>                                           <C>               <C>         <C>           <C>          <C>
BALANCE AS OF SEPTEMBER 26, 1992              7,424,028          $74         $154          $9,325      $9,553  

Stock options exercised                         344,889            3           11                          14
Income tax benefit of stock options                                           571                         571                   
Purchase and retirement of
 Common Stock                                   (67,854)                     (164)           (168)       (332) 
Net income                                                                                  3,570       3,570
                                              ---------          ---         ----          ------     -------
BALANCE AS OF SEPTEMBER 25, 1993              7,701,063           77          572          12,727      13,376

Stock options exercised                          38,252            1           32                          33
Income tax benefit of stock options                                            50                          50
Employee stock purchase plan                     17,724                        93                          93
Purchase and retirement of
 Common Stock                                  (750,000)          (8)        (694)         (5,941)     (6,643) 
Net income                                                                                  4,438       4,438
                                              ---------          ---         ----          ------      ------
BALANCE AS OF SEPTEMBER 24, 1994              7,007,039           70           53          11,224      11,347

Stock options exercised                          77,300            1          274                         275 
Income tax benefit of stock options                                           333                         333
Employee stock purchase plan                     63,075                       349                         349
Purchase and retirement of
 Common Stock                                    (3,700)                      (54)                        (54)
Net income                                                                                  5,682       5,682
                                              ---------         ---          ----         -------     -------
BALANCE AS OF SEPTEMBER 30, 1995              7,143,714         $ 71         $955         $16,906     $17,932
                                              =========          ===         ====         =======     =======
</TABLE>


 See notes to financial statements.

                                       20
<PAGE>
 
                             SEATTLE FILMWORKS, INC.
                            STATEMENTS OF CASH FLOWS
                                (in thousands)
<TABLE>
<CAPTION>

                                                                   Fiscal Years Ended
                                                    September 30,     September 24,     September 25,
                                                         1995             1994              1993
=====================================================================================================
<S>                                                 <C>              <C>               <C>      
OPERATING ACTIVITIES:                                                               
- ---------------------                                                               
Net income                                               $ 5,682          $ 4,438         $ 3,570
Charges to income not affecting cash:                                               
  Depreciation and amortization                            1,608            1,320             887
  Amortization of capitalized customer                                                  
   acquisition expenditures                                6,289            4,684           3,542
  Deferred income taxes                                      830              (89)            (20)
  Loss on disposal of equipment                               24                5              16
 Net change in receivables, inventories,                                                
   payables, and other                                     1,432             (672)            209
 Capitalized promotional expenditures, net                   230              (46)            150
 Additions to capitalized customer
   acquisition expenditures                               (9,187)          (5,310)         (4,025) 
                                                         -------          -------         ------- 
NET CASH FROM OPERATING ACTIVITIES                         6,908            4,330           4,329

INVESTING ACTIVITIES: 
- ---------------------
  Purchase of furniture, fixtures, and equipment          (1,633)          (1,414)         (1,091)    
  Purchases of securities available for sale              (1,356)          (3,060)         (4,450) 
  Sales of securities available for sale                   1,341            5,280             900
  Proceeds from sale of equipment                             19               22
  Purchase of assets from Private Label Film, Inc.                         (1,637)                                                
                                                         -------          -------         -------
NET CASH USED IN INVESTING ACTIVITIES                     (1,629)            (809)         (4,641)

FINANCING ACTIVITIES:
- ---------------------
  Proceeds from issuance of Common Stock                     624              126              12
  Payment on purchase of Common Stock                        (54)          (6,643)           (330)  
                                                         -------          -------         -------

NET CASH FROM (USED IN) FINANCING ACTIVITIES                 570           (6,517)           (318) 
                                                         -------          -------         -------
INCREASE (DECREASE) IN CASH AND
  CASH EQUIVALENTS                                         5,849           (2,996)           (630)

Cash and cash equivalents
  at beginning of year                                     2,711            5,707           6,337
                                                         -------          -------         -------
CASH AND CASH EQUIVALENTS
  AT END OF YEAR                                         $ 8,560          $ 2,711         $ 5,707      
                                                         =======          =======         =======  
</TABLE> 
See notes to financial statements.

                                       21
<PAGE>
 
                            SEATTLE FILMWORKS, INC.
                         NOTES TO FINANCIAL STATEMENTS


 NOTE  A --  OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

      SEATTLE FILMWORKS, INC. (the "Company") principally markets 35mm
 photographic film, photofinishing services, and related photographic products
 on a direct-to-consumer mail order basis under the brand name of Seattle
 FilmWorks(R).  The Company also markets 35mm photographic film on a wholesale
 basis to mini photofinishing labs under the brand name of OptiColor Film &
 Photo(TM).

 CASH AND CASH EQUIVALENTS:  Cash and cash equivalents include cash on hand and
 highly liquid short-term investments with an original maturity of less than
 three months.

 SECURITIES AVAILABLE FOR SALE:  Securities available for sale consist primarily
 of bankers' acceptances, commercial paper, and government securities issued by
 financial institutions with high credit ratings.  Company policy limits the
 amount of credit exposure with any one financial institution.  The fiscal year
 1995 balance of $1,345,000 consisted of bankers' acceptances with maturity
 dates within six months of the fiscal year-end.  The fiscal year 1994 balance
 of $1,330,000 consisted of $550,000 in bankers' acceptances and $780,000 in
 government securities.

 ACCOUNTS RECEIVABLE:  Accounts receivable primarily include amounts due from
 mail order customers from the sale of related photographic products and amounts
 due from wholesale customers from the sale of film.  An allowance for doubtful
 accounts is established for an estimate of bad debts.  The provision for bad
 debts was $639,000, $481,000, and $333,000 for the years ended 1995, 1994, and
 1993, respectively.

 INVENTORIES:  Inventories are stated at the lower of cost (determined using the
 first-in, first-out method) or market.  Inventories consist primarily of film
 and photofinishing supplies.

 CAPITALIZED PROMOTIONAL EXPENDITURES:  The Company's promotional programs run
 for periods of one to six months. Promotional expenditures primarily consist of
 advertising and media costs related to generating consumer interest in the
 Company's photofinishing services.  The Company expenses these costs as
 promotional and advertising expenditures and expenses them the first time the
 promotion is run.  Advertising expense was $1,882,000, $1,944,000, and
 $1,652,000 in fiscal 1995, 1994, and 1993 respectively.

 DEPRECIATION AND AMORTIZATION:  Depreciation is provided using the straight-
 line and accelerated methods based on estimated useful asset lives ranging from
 three to seven years.  Expenditures for major remodeling and improvements are
 capitalized as leasehold improvements.  Leasehold improvements are amortized
 over the shorter of the life of the lease or the life of the asset.  Noncompete
 agreements are amortized as other selling expenses on an accelerated basis over
 the ten-year life of the agreements.

 CAPITALIZED CUSTOMER ACQUISITION EXPENDITURES:  The Company's method of
 obtaining film processing customers is to provide rolls of film at a low cost
 or for free.  These capitalized customer acquisition expenditures are
 capitalized (exclusive of promotional expenditures) and are amortized over
 succeeding periods, pro rata, based on estimated future rolls to be received
 from customers.

 Recent customer processing statistics are the principal factors used in
 estimating future processing.  Based on the historical pattern of customer
 orders processed and the estimate of orders to be processed in the future,
 future amortization of capitalized customer acquisition expenditures as of
 September 30, 1995 will be $4,914,802, $1,879,138, and $562,080 in 1996, 1997,
 and 1998, respectively.

                                       22
<PAGE>
 
 NOTE  A --  OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
 (continued)


 INCOME TAXES:  The provision for federal income taxes is computed based on
 pretax income reported in the financial statements.  Research and Development
 tax credits are recorded as a reduction of the provision for federal income
 taxes in the year realized.  The provision for income taxes differs from income
 taxes currently payable because certain items of income and expense are
 recognized in different periods for financial reporting purposes than they are
 for federal income tax purposes.  Deferred income taxes have been recorded in
 recognition of these temporary differences.

      The Company adopted Statement of Financial Accounting Standards No. 109,
 "Accounting for Income Taxes," in the first quarter of fiscal year 1994.  The
 adoption of this new Standard did not have a significant impact on operating
 results because the Company had previously adopted Statement of Financial
 Accounting Standards No. 96 in the first quarter of fiscal 1988.

 EARNINGS PER SHARE:  Earnings per share is based on the weighted average number
 of shares and dilutive common stock equivalents outstanding during the fiscal
 year. Common stock equivalents consist of stock options.

 NEW ACCOUNTING PRONOUNCEMENTS:  In May 1993, the FASB issued SFAS 115,
 "Accounting for Certain Investments in Debt and Equity Securities."  The
 Company adopted this new Standard in the first quarter of fiscal year 1995.
 This Statement implements more restrictive criteria for recording debt
 securities at cost.  Upon adoption, the Company's investments were classified
 as available for sale and stated at fair value.  This adoption does not
 significantly impact the September 30, 1995 financial statements, as the
 amortized cost of the Company's investments approximate their fair values due
 to their high credit ratings and short-term maturities within six months of the
 Company's fiscal year-end.

      In December 1993, the American Institute of Certified Public Accountants
 issued Statement of Position 93-7, "Reporting on Advertising Costs."  The
 Company adopted this Standard in the first quarter of fiscal 1995.  The
 adoption of the new Standard does not impact the Company's accounting practices
 except that all capitalized customer acquisition expenditures have been
 classified as noncurrent.  Previously, capitalized customer acquisition
 expenditures amortizable within one year were recorded as current assets.  This
 change has the effect of reducing the Company's current ratio and working
 capital.

 RECLASSIFICATIONS:  Certain prior year amounts have been reclassified to
 conform with the 1995 financial statements, primarily related to the
 reclassification of all capitalized customer acquisition expenditures and
 deferred tax liabilities to long term.


 NOTE  B --  ACQUISITION OF PRIVATE LABEL FILM BUSINESS

      On December 30, 1993, the Company acquired certain assets of Private Label
 Film, Inc. for approximately $1,637,000.  The assets relate to the manufacture
 and sale of private-label film and related products to retailers and commercial
 users.    This acquisition has been accounted for using the purchase method.
 The purchase price was recorded as follows:  equipment $100,000; and other
 assets of $1,536,830 related to noncompete agreements which includes
 capitalized legal and accounting expenses.

                                       23
<PAGE>
 
 NOTE  C --  FURNITURE, FIXTURES, AND EQUIPMENT

Furniture, fixtures, and equipment consist of the following:

<TABLE>
<CAPTION>
 
                                                           (in thousands)
                                                     September 30, September 24,
                                                         1995          1994
================================================================================
<S>                                                  <C>             <C>       

Furniture, fixtures, and equipment                     $  9,673       $  9,168 
Leasehold improvements                                    1,610          1,610
                                                       --------       --------
                                                         11,283         10,778
Less accumulated depreciation and amortization           (8,083)        (7,792) 
                                                       --------       --------

                                                       $  3,200       $  2,986
                                                       ========       ======== 
</TABLE>

 NOTE  D --  CREDIT AGREEMENTS AND ACCRUED EXPENSES

      At September 30, 1995, the Company has a $5,000,000 available line of
 credit, with interest at the lending bank's prime rate.  Amounts borrowed on
 the line of credit would be secured by receivables and inventories of the
 Company.  There were no borrowings outstanding at the end of 1995 or 1994 under
 the line of credit.  The Company is restricted under the covenants of a bank
 loan agreement from declaring any dividends on shares of its capital stock
 without the bank's prior consent.

      Accrued expenses at the end of 1995 and 1994 include accrued compensation
 of $1,537,000 and $1,197,000, respectively.


 NOTE  E --  PROPERTY AND LEASES

      The Company's primary lease relates to its main operating facility.  This
 lease expires in September  2000.  During fiscal year 1995, the Company entered
 into a lease agreement for additional warehouse and limited production space.
 This lease begins in February 1996 and expires in January 1999.  The Company
 has an option to extend this lease for two one-year periods.  At September 30,
 1995, future minimum payments under noncancelable operating leases for the
 years 1996 through 2000 are $443,000, $460,000, $460,000, $314,000, and
 $242,000, respectively.    Rental expense relating to operating leases for
 1995, 1994, and 1993 was $353,000, $335,000, and $314,000, respectively.

                                       24
<PAGE>
 
 
NOTE  F --  INCOME TAXES


The provision for income taxes is as follows:


<TABLE>
<CAPTION>
                                                                                                    (in thousands)
                                                                                              1995      1994      1993
========================================================================================================================
<S>                                                                                           <C>       <C>       <C>  
Provisions (benefits) for income taxes  
         Current                                                                              $2,068    $2,036    $1,725      
         Deferred                                                                                830       (89)      (20)
                                                                                              ------    ------    ------
                                                                                              $2,898    $1,947    $1,705
                                                                                              ======    ======    ======

</TABLE>

A reconciliation of the federal statutory tax rates to the effective tax rates 
is as follows:

<TABLE> 
<CAPTION> 

                                                                                        1995      1994      1993     
========================================================================================================================
<S>                                                                                     <C>       <C>       <C>  
Statutory tax rate                                                                      34.0%     34.0%     34.0%
Research and development tax credits                                                    (.4)       (.5)      (.9)
Other, net                                                                               .2       (3.0)      (.8)
                                                                                        ----      ----      ----
                                                                                        33.8%     30.5%     32.3%
                                                                                        ====      ====      ==== 

</TABLE> 

Principal items comprising the cumulative deferred income taxes are as follows:

<TABLE> 
<CAPTION> 
                                                                                        1995         1994
========================================================================================================================
<S>                                                                                    <C>          <C> 
Deferred tax liabilities:
  Customer acquisition expenditures                                                    $ 2,501      $ 1,517
  Other liabilities                                                                        175          196   
                                                                                       -------      -------
Total deferred tax liabilities                                                           2,676        1,713    


Deferred tax assets:
  Accrued expenses                                                                         573          512   
  Depreciation and amortization                                                            191          119
                                                                                       -------      -------
Total deferred tax assets                                                                  764          631
                                                                                       -------      -------
Net deferred tax liability                                                             $ 1,912      $ 1,082
                                                                                       =======      ======= 

</TABLE> 




 Taxes paid in 1995, 1994, and 1993 were $2,020,000, $1,520,000, and $1,070,000,
 respectively.


 NOTE  G --  SHAREHOLDERS' EQUITY

 Stock Options

        Pursuant to the Company's Stock Option Plans adopted in 1982 and 1987,
 options may be granted to purchase up to 2,868,750 shares of Common Stock at
 prices equal to the fair market value of the shares at the time the options are
 granted.  Options generally vest over four years and become exercisable
 commencing one year after the date of grant and expiring ten years after the
 date of grant.  Shares of Common Stock reserved for issuance under these stock
 option plans totaled 1,071,095 at September 30, 1995, of which 128,051 were
 available for options to be granted in the future.

                                       25
<PAGE>
 
 NOTE  G --  SHAREHOLDERS' EQUITY (continued)

       The following schedule summarizes stock option activity for fiscal years 
1993, 1994, and 1995.

<TABLE>
<CAPTION>
 
                                                               Option Price
                                      Number of Shares           Per Share
================================================================================
<S>                                   <C>                      <C>     

Outstanding at September 26, 1992         
  (675,174 shares exercisable)            935,388               $.08 -  $3.95
    Granted during 1993                   281,400              $4.67 -  $5.67 
    Canceled during 1993                   (2,250)             $1.23 -  $4.67 
    Exercised during 1993                (380,880)              $.08 -  $1.50

Outstanding at September 25, 1993
  (574,647 shares exercisable)            833,658               $.18 -  $5.25 
    Granted during 1994                    72,600              $6.00 - $12.17
    Canceled during 1994                  (12,450)             $1.95 -  $7.00
    Exercised during 1994                 (38,252)              $.18 -  $4.67

Outstanding at September 24, 1994
  (639,819 shares exercisable)            855,556               $.39 -  $9.67
    Granted during 1995                   101,550             $10.75 - $21.25
    Canceled during 1995                  (14,063)             $4.67 - $11.17
    Exercised during 1995                 (77,300)              $.39 -  $9.83 

Outstanding at September 25, 1995
  (669,880 shares exercisable)            865,743               $.42 - $13.67
                                          =======            
</TABLE>

 Employee Stock Purchase Plan

      Effective September 22, 1993, the Company adopted an Employee Stock
 Purchase Plan under which options may be granted to purchase up to 225,000
 shares of Common Stock.  Under the Plan, eligible employees may purchase shares
 of the Company's Common Stock at six-month intervals at 85% of the lower of the
 fair market value on the first day of the two-year offering period or the last
 day of each six-month purchase period.  Employees may purchase shares having a
 value not exceeding 10% of their gross compensation during the purchase period.
 During 1995, shares totaling 63,075 were issued under the Plan at prices
 ranging from $5.2417 to $12.325 per share.  At September 30, 1995, 144,201
 shares were reserved for future issuance.

      In May 1995, the Employee Stock Purchase Plan was amended to change the
 purchase price under which shares may be purchased to 85% of the lower of the
 fair market value on the first day of the six-month purchase period or the last
 day of the six-month purchase period.  This change is effective for purchases
 after October 1, 1995.

 Stock Splits

      A three-for-two stock split was distributed February 26, 1993, a two-for-
 one stock split was distributed March 16, 1994, and a three-for-two stock split
 was distributed March 15, 1995.  All share data, per share data, and related
 accounts in the accompanying financial statements and footnotes have been
 restated to retroactively reflect the stock splits.


                                      26
<PAGE>
 
 NOTE  G --  SHAREHOLDERS' EQUITY (continued)
     
 Purchase and Retirement of Common Stock

      On July 20, 1994, the Company repurchased 750,000 shares, or approximately
 10% of its outstanding Common Stock, from Mr. Sam Rubinstein, a Director and
 the largest shareholder of the Company, in a private transaction for $8.67 per
 share plus legal and brokerage fees.      


 NOTE  H  --  RETIREMENT AND PROFIT SHARING PLAN

      The Company maintains a 401(k) Plan for substantially all employees.
 The Company's contributions are based on matching a percentage of voluntary
 employee contributions and discretionary profit sharing contributions
 determined by the Board of Directors.  The Company's contributions were
 $366,000, $285,000, and $237,000 for 1995, 1994, and 1993, respectively.


 NOTE  I  --  SELECTED QUARTERLY FINANCIAL DATA (Unaudited)

      The following table sets forth summary financial data for the Company by
 quarter for the fiscal years 1995 and 1994 (in thousands, except per share
 data).
<TABLE>
<CAPTION>
                                           Quarters
                               First   Second    Third   Fourth
- --------------------------------------------------------------------
<S>                         <C>       <C>      <C>      <C>
 Fiscal 1995
 -----------
      Net Revenue            $12,270  $12,293  $15,791  $21,831
      Gross Profit             4,590    4,152    6,136    9,179
      Net Income                 655      339    1,513    3,175
      Earnings Per Share         .09      .04      .19      .40
 
 Fiscal 1994
 -----------
      Net Revenue            $10,600  $10,672  $12,872  $15,609
      Gross Profit             3,968    3,803    4,776    6,360
      Net Income                 543      279    1,176    2,440
      Earnings Per Share         .06      .03      .14      .31
</TABLE>

      The sum of quarterly earnings per share will not necessarily equal the
 earnings per share reported for the year since the weighted average shares
 outstanding used in the earnings per share computation changes throughout the
 year.  All earnings per share data presented above has been adjusted to reflect
 the three-for-two stock split distributed March 15, 1995.  See Note G.



                                      27
<PAGE>
 
        

<TABLE>     
<CAPTION> 

ITEM 14 -- EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND REPORTS ON FORM 8-K

a.  Index to Financial Statements and Financial Statement Schedules
    ---------------------------------------------------------------

(1)  Financial Statements                                                  Page
     --------------------                                                  ----
     <S>                                                                 <C>  
     Report of Ernst & Young, Independent Auditors                          16

     Balance Sheets as of September 30, 1995 and September 24, 1994       17-18

     Statements of Income for the years ended September 30, 1995,
     September 24, 1994, and September 25, 1993                             19

     Statements of Shareholders' Equity for the years ended
     September 30, 1995, September 24, 1994, and September 25, 1993         20

     Statements of Cash Flows for the years ended September 30, 1995,
     September 24 1994, and September 25, 1993                              21

     Notes to Financial Statements                                         22-27
</TABLE> 
     

     Supplemental Financial Statement Schedule. The following additional
information should be read in conjunction with the Financial Statements of the
Company included in Part II, Item 8.     


                                      28
<PAGE>
 
<TABLE> 
<CAPTION> 

(2)   Schedule                                                          Page
      --------                                                          ----
     <S>                                                                <C> 
      II - Valuation and Qualifying Accounts                             32
</TABLE> 

      All other schedules have been omitted because the required information is
 included in the financial statements or the notes thereto, or is not applicable
 or required.

 b. Reports on Form 8-K
    -------------------

      None.

 c. Exhibits
    --------

      The following list is a subset of the exhibits set forth below and
 contains all compensatory plans, contracts, or arrangements in which any
 director or executive officer of the Company is a participant, unless the
 method of allocation of benefits thereunder is the same for management and non-
 management participants:

      (1) The Company's Incentive Stock Option Plan, as amended and restated as
 of November 23, 1992.  See Exhibit 10.36

      (2) The Company's 1987 Stock Option Plan, as amended and restated as of
 November 23, 1992.  See Exhibit 10.38

Exhibit 
Number       Exhibit Description           
- -------      -------------------

3.1          Articles of Incorporation of the Company, as amended through
             February 23, 1989. (Incorporated by reference to Exhibit 3.1 filed
             with the Company's Annual Report on Form 10-K for the year ended
             September 30, 1989.)

3.2          Bylaws of the Company, as amended and restated on September 15,
             1988. (Incorporated by reference to Exhibit 3.2 filed with the
             Company's Annual Report on Form 10-K for the year ended September
             24, 1988.)

3.3          Articles of Amendment to Articles of Incorporation dated July 1,
             1993. (Incorporated by reference to Exhibit 3.3 filed with the
             Company's Annual Report on Form 10-K for the year ended September
             25, 1993.)

3.4          Articles of Amendment to Articles of Incorporation dated March 2,
             1994. (Incorporated by reference to Exhibit 3.4 filed with the
             Company's Annual Report on Form 10-K for the year ended September
             24, 1994.)

3.5          Articles of Amendment to Articles of Incorporation dated February
             16, 1995. (Incorporated by reference to Exhibit 3 filed with the
             Company's Quarterly Report on Form 10-Q for the quarter ended March
             25, 1995.)


                                      29
<PAGE>
 
10.2         Lease Agreement dated September 10, 1985 between Gilbert Scherer
             and Marlyn Friedlander, Lessors, and the Company with respect to
             certain office and plant facilities in Seattle, Washington.
             (Incorporated by reference to the exhibit with a corresponding
             number filed with the Company's registration statement on Form S-1
             (file no. 33-4388.)

10.36        Incentive Stock Option Plan, as amended and restated as of November
             23, 1992. (Incorporated by reference to Exhibit 10.36 filed with
             the Company's Annual Report on Form 10-K for the year ended
             September 25, 1993.) 

10.37        Form of Incentive Stock Option Agreement. (Incorporated by
             reference to Exhibit 10.2 filed with the Company's Registration
             Statement on Form S-8, file no. 33-24107.)

10.38        1987 Stock Option Plan, as amended and restated as of November 23,
             1992. (Incorporated by reference to Exhibit 10.38 filed with the
             Company's Annual Report on Form 10-K for the year ended September
             25, 1993.)

10.39        Form of Stock Option Agreement. (Incorporated by reference to
             Exhibit 10.4 filed with the Company's Registration Statement on
             Form S-8, file no. 33-24107.)

10.48        First Amendment to Facility Lease Agreement dated April 29, 1989,
             with Gilbert Scherer and Marlyn Friedlander, Lessors. (Incorporated
             by reference to Exhibit 10.48 filed with the Company's Annual
             Report on Form 10-K for the year ended September 30, 1989.)

10.56        Sales Contract dated September 9, 1992 between the Company and Agfa
             Division of Miles Inc. with respect to the purchase of certain
             products. (Incorporated by reference to Exhibit 10.56 filed with
             the Company's Annual Report on Form 10-K for the year ended
             September 26, 1992.)

10.58+       1993 Employee Stock Purchase Plan as amended and restated as of May
             31, 1995.

10.59        Purchase and Sale Agreement dated as of December 16, 1993 and
             related Amendment to Purchase and Sale Agreement dated December 30,
             1993 among Seattle FilmWorks, Inc., Private Label Film, Inc. and
             certain shareholders of Private Label Film, Inc. (Incorporated by
             reference to Exhibits 2.1 and 2.2 filed with the Company's Report
             on Form 10-Q dated February 7, 1994.)

10.60        Business Loan Agreement with First Interstate Bank of Washington
             N.A. as amended and restated on March 31, 1994. (Incorporated by
             reference to Exhibit 10.60 filed with the Company's Annual Report
             on Form 10-K for the year ended September 24, 1994.)

10.61        Stock Redemption Agreement dated July 20,1994 between the Company
             and Sam Rubinstein and related promissory note. (Incorporated by
             reference to Exhibits 5.1 and 5.2 filed with the Company's Report
             on Form 8-K dated July 22, 1994.)

10.62        Business Loan Agreement with First Interstate Bank of Washington
             N.A.as amended and restated on February 28, 1995. (Incorporated by
             reference to Exhibit 10 filed with the Company's Quarterly Report
             on Form 10-Q for the quarter ended March 25, 1995.)

10.63+       Lease Agreement dated September 22, 1995 between the United States
             of America, Lessors, and the Company with respect to certain plant
             and warehouse facilities in Seattle, Washington.

                                      30
<PAGE>
     
10.64+       Sales contract dated August 18, 1995 between the Company and Agfa
             Division of Miles, Inc. with respect to the purchase of certain
             products.

11+          Computation of Per Share Earnings.

23**         Consent of Independent Auditors


 *  Exhibit for which confidential treatment has been requested.

 +  Incorporated by reference to Exhibits 10.58, 10.63, 10.64 and 11 filed with
    the Company's Annual Report on Form 10-K for the year ended September 30,
    1995.

 ** Replaces previously filed exhibit.      



                                      31
<PAGE>
 
                                  SIGNATURES


Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange 
Act of 1934, the Registrant has duly caused this amended report to be signed on 
its behalf by the undersigned, thereunto duly authorized.

                                                SEATTLE FILMWORKS, INC.
                                                     (REGISTRANT)


DATED: June 27, 1996                            By: /s/ Case H. Kuehn
                                                    ----------------------------
                                                        Case H. Kuehn
                                                      Vice President-Finance
                                                      Chief Financial Officer
                                                     (Principal Financial and
                                                        Accounting Officer)





                                       2

<PAGE>
 
 
                                 EXHIBIT INDEX
                                 -------------
    
                 Annual Report on Form 10-K/A (Amendment No.2)     
                     For The Year Ended September 30, 1995
<TABLE>     
<CAPTION> 
Exhibit                                                                                Page
Number     Exhibit Description                                                        Number
- -------    -------------------                                                        ------
<S>        <C>                                                                        <C> 
3.1        Articles of Incorporation of the Company, as amended through February
           23, 1989. (Incorporated by reference to Exhibit 3.1 filed with the
           Company's Annual Report on Form 10-K for the year ended September 30,
           1989.)

3.2        Bylaws of the Company, as amended and restated on September 15, 1988.
           (Incorporated by reference to Exhibit 3.2 filed with the Company's
           Annual Report on Form 10-K for the year ended September 24, 1988.)

3.3        Articles of Amendment to Articles of Incorporation dated July 1,
           1993. (Incorporated by reference to Exhibit 3.3 filed with the
           Company's Annual Report on Form 10-K for the year ended September 25,
           1993.)

3.4        Articles of Amendment to Articles of Incorporation dated March 2,
           1994. (Incorporated by reference to Exhibit 3.4 filed with the
           Company's Annual Report on Form 10-K for the year ended September 24,
           1994.)

3.5        Articles of Amendment to Articles of Incorporation dated February 16,
           1995. (Incorporated by reference to Exhibit 3 filed with the
           Company's Quarterly Report on Form 10-Q for the quarter ended March
           25, 1995.)

10.2       Lease Agreement dated September 10, 1985 between Gilbert Scherer and
           Marlyn Friedlander, Lessors, and the Company with respect to certain
           office and plant facilities in Seattle, Washington. (Incorporated by
           reference to the exhibit with a corresponding number filed with the
           Company's registration statement on Form S-1 (file no. 33-4388.)

10.36      Incentive Stock Option Plan, as amended and restated as of November
           23, 1992. (Incorporated by reference to Exhibit 10.36 filed with the
           Company's Annual Report on Form 10-K for the year ended September 25,
           1993.)

10.37      Form of Incentive Stock Option Agreement. (Incorporated by reference
           to Exhibit 10.2 filed with the Company's Registration Statement on
           Form S-8, file no. 33-24107.)

10.38      1987 Stock Option Plan, as amended and restated as of November 23,
           1992. (Incorporated by reference to Exhibit 10.38 filed with the
           Company's Annual Report on Form 10-K for the year ended September 25,
           1993.)

10.39      Form of Stock Option Agreement. (Incorporated by reference to Exhibit
           10.4 filed with the Company's Registration Statement on Form S-8,
           file no. 33-24107.)

10.48      First Amendment to Facility Lease Agreement dated April 29, 1989,
           with Gilbert Scherer and Marlyn Friedlander, Lessors. (Incorporated
           by reference to Exhibit 10.48 filed with the Company's Annual Report
           on Form 10-K for the year ended September 30, 1989.)
</TABLE>      


                                      34

<PAGE>
 
 
 c. Exhibits (continued)
<TABLE>     
<S>        <C>                                                                     <C>      
10.56      Sales Contract dated September 9, 1992 between the Company and Agfa
           Division of Miles Inc. with respect to the purchase of certain
           products. (Incorporated by reference to Exhibit 10.56 filed with the
           Company's Annual Report on Form 10-K for the year ended September 26,
           1992.)

10.58 x    1993 Employee Stock Purchase Plan as amended and restated as of May
           31, 1995.                                                                    36

10.59      Purchase and Sale Agreement dated as of December 16, 1993 and related
           Amendment to Purchase and Sale Agreement dated December 30, 1993
           among Seattle FilmWorks, Inc., Private Label Film, Inc. and certain
           shareholders of Private Label Film, Inc. (Incorporated by reference
           to Exhibits 2.1 and 2.2 filed with the Company's Report on Form 10-Q
           dated February 7, 1994.)

10.60      Business Loan Agreement with First Interstate Bank of Washington N.A.
           as amended and restated on March 31, 1994. (Incorporated by reference
           to Exhibit 10.60 filed with the Company's Annual Report on Form 10-K
           for the year ended September 24, 1994.)

10.61      Stock Redemption Agreement dated July 20,1994 between the Company and
           Sam Rubinstein and related promissory note. (Incorporated by
           reference to Exhibits 5.1 and 5.2 filed with the Company's Report on
           Form 8-K dated July 22, 1994.)

10.62      Business Loan Agreement with First Interstate Bank of Washington N.A.
           as amended and restated on February 28, 1995. (Incorporated by
           reference to Exhibit 10 filed with the Company's Quarterly Report on
           Form 10-Q for the quarter ended March 25, 1995.)

10.63 x    Lease Agreement dated September 22, 1995 between the United States of
           America, Lessors, and the Company with respect to certain plant and
           warehouse facilities in Seattle, Washington.                                 52

10.64*x    Sales contract dated August 18, 1995 between 60 the Company and Agfa
           Divison of Miles, Inc. with respect to the purchase of certain
           products.
           
11    x    Computation of Per Share Earnings.                                           79
 
23   **    Consent of Independent Auditors                                              80
</TABLE>      

   * Exhibit for which confidential treatment has been requested.

                                      35
    
   x Incorporated by reference to Exhibits 10.58, 10.63, 10.64 and 11 filed with
the Company's Report on Form 10-K for the year ended September 30, 1995.      
    
   **Replaces previously filed exhibit.      

<PAGE>
 
 
                                  EXHIBIT 23


                        CONSENT OF INDEPENDENT AUDITORS


       We consent to the incorporation by reference in the Registration
 Statement (Form S-8 Number 33-24107) pertaining to the Seattle FilmWorks, Inc.
 Incentive Stock Option Plan, the Registration Statement (Form S-8 Number 33-
 36020) pertaining to the Seattle FilmWorks, Inc. 1987 Stock Option Plan, the
 Registration Statement (Form S-8 Number 33-69530) pertaining to the Seattle
 FilmWorks, Inc. 1993 Employee Stock Purchase Plan, the Registration Statement
 (Form S-8 Numbers 33-81332 and 333-02431) pertaining to the Seattle FilmWorks,
 Inc. Amended and RestatedIncentive Stock Option Plan and the Amended and
 Restated 1987 Stock Option Plan and the Registration Statement (Form S-3 Number
 333-04957) and related Prospectus of Seattle FilmWorks, Inc. for the
 registration of 1,610,000 shares of its common stock of our report dated
 November 8, 1995, with respect to the financial statements and schedules of
 Seattle FilmWorks, Inc. included in the Annual Report (Form 10-KA (Amendment
 No. 2)) for the year ended September 30, 1995.

                                              //s// Ernst & Young LLP



 Seattle, Washington
 June 27, 1996



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