SEATTLE FILMWORKS INC
10-Q, 2000-02-08
PHOTOFINISHING LABORATORIES
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                                    FORM 10-Q

                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15 (d)
                     OF THE SECURITIES EXCHANGE ACT OF 1934

  For the quarterly period ended: December 25, 1999 Commission file No. 0-15338



                                PHOTOWORKS, INC.
             (Exact name of registrant as specified in its charter.)



           Washington                                     91-0964899
(State or other jurisdiction of             (I.R.S. Employer Identification No.)
 incorporation or organization)

   1260 16th Avenue West, Seattle,  WA                       98119
(Address of principal executive offices)                  (Zip Code)

Registrant's telephone number, including area code:              (206) 281-1390


                             SEATTLE FILMWORKS, INC
  (Former name, former address, and former year, if changed since last report)


     Indicate  by check mark  whether the  registrant  (1) has filed all reports
required to be filed by Section 13 or 15(d) of the  Securities  Exchange  Act of
1934  during  the  preceding  12 months  (or for such  shorter  period  that the
registrant was required to file such  reports),  and (2) has been subject to the
filing requirements for the past 90 days.

Yes  X     No

     As of January 28, 2000, there were issued and outstanding 16,347,890 shares
of common stock, par value $.01 per share.


                          Index to Exhibits at Page 16

                                  Page 1 of 16
<PAGE>

                                PHOTOWORKS, INC.

                                      INDEX

                                                                        Page No.

PART I -- FINANCIAL INFORMATION

  Item 1 - Financial Statements                                            3-9

           Consolidated Balance Sheets as of December 25, 1999
           and September 25, 1999                                          3-4

           Consolidated Statements of Operations for the first quarter
           ended December 25, 1999 and December 26, 1998                   5

           Consolidated Statements of Cash Flows for the first quarter
           ended December 25, 1999 and December 26, 1998                   6

           Notes to Consolidated Financial Statements                      7-9

  Item 2 - Management's Discussion and Analysis of
           Financial Condition and Results of Operations                   10-14


PART II -- OTHER INFORMATION

  Item 5 - Other Information                                               14

  Item 6 - Exhibits and Reports on Form 8-K                                14


SIGNATURES                                                                 15

INDEX TO EXHIBITS                                                          16


                                  Page 2 of 16
<PAGE>

                         PART I -- FINANCIAL INFORMATION

ITEM 1 - FINANCIAL STATEMENTS

                                PHOTOWORKS, INC.
                           CONSOLIDATED BALANCE SHEETS
                                 (in thousands)
<TABLE>
<CAPTION>
                                                                                  (UNAUDITED)        (NOTE)
                                                                                 December 25,     September 25,
ASSETS                                                                               1999              1999
================================================================================================================
<S>                                                                             <C>               <C>
CURRENT ASSETS
    Cash and cash equivalents                                                    $16,408           $15,001
    Securities available-for-sale                                                  3,957             4,513
    Accounts receivable, net of allowance for doubtful accounts                      923             1,460
    Inventories                                                                    8,536             6,475
    Prepaid income taxes                                                             272             1,439
    Deferred income taxes                                                            634               645
    Prepaid expenses and other                                                       437               431
                                                                                 -------           -------

TOTAL CURRENT ASSETS                                                              31,167            29,964

FURNITURE, FIXTURES, AND EQUIPMENT,
    at cost, less accumulated depreciation                                         9,628            10,424

DEFERRED INCOME TAXES                                                                767               689

DEPOSITS AND OTHER ASSETS                                                            143                23

TOTAL ASSETS                                                                     $41,705           $41,100
                                                                                 =======           =======
</TABLE>
Note:  The September 25, 1999  consolidated  balance sheet has been derived from
audited consolidated financial statements.

See notes to consolidated financial statements.

                                  Page 3 of 16
<PAGE>

                                PHOTOWORKS, INC.
                     CONSOLIDATED BALANCE SHEETS (continued)
                 (in thousands, except per share and share data)
<TABLE>
<CAPTION>
                                                                                  (UNAUDITED)        (NOTE)
                                                                                 December 25,     September 25,
LIABILITIES AND SHAREHOLDERS' EQUITY                                                1999              1999
================================================================================================================
<S>                                                                              <C>              <C>
CURRENT LIABILITIES
    Accounts payable                                                              $ 6,414            $ 4,599
    Accrued compensation                                                            1,375              1,928
    Accrued expenses                                                                1,334              1,538
    Current portion of capital lease obligations                                      189                186
    Income taxes payable                                                                7                  7
                                                                                  -------            -------

TOTAL CURRENT LIABILITIES                                                           9,319              8,258

LONG-TERM CAPITAL LEASE OBLIGATIONS, net of current portion                           472                521

TOTAL LIABILITIES                                                                   9,791              8,779

SHAREHOLDERS' EQUITY
    Preferred Stock, $.01 par value,
      authorized 2,000,000 shares, none issued
    Common Stock, $.01 par value, authorized 101,250,000
      shares, issued and outstanding 16,327,640                                       163                163
    Additional paid-in capital                                                        219                154
    Retained earnings                                                              31,532             32,004
                                                                                  -------            -------

TOTAL SHAREHOLDERS' EQUITY                                                         31,914             32,321
                                                                                  -------            -------

TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY                                        $41,705            $41,100
                                                                                  =======            =======
</TABLE>
Note:  The September 25, 1999  consolidated  balance sheet has been derived from
audited consolidated financial statements.

See notes to consolidated financial statements.

                                  Page 4 of 16
<PAGE>

                                PHOTOWORKS, INC.
                CONSOLIDATED STATEMENTS OF OPERATIONS (UNAUDITED)
                 (in thousands, except per share and share data)
<TABLE>
<CAPTION>
                                                                                      First Quarter Ended
                                                                                 December 25,     December 26,
                                                                                    1999              1998
===============================================================================================================
<S>                                                                              <C>              <C>
Net revenues                                                                     $20,491           $21,512
Cost of goods and services                                                        13,335            13,666
                                                                                 -------          --------

GROSS PROFIT                                                                       7,156             7,846

Operating expenses:
   Amortized customer acquisition costs                                                -             4,200
   Marketing expenses                                                              6,307             4,178
   Research and development                                                          465               168
   General and administrative                                                      1,352             1,285
                                                                                 -------          --------
      Total operating expenses                                                     8,124             9,831
                                                                                 -------          --------

LOSS FROM OPERATIONS                                                                (968)           (1,985)

Other income (expense):
   Interest income                                                                   271               232
   Non-operating income (expense), net                                               (25)                -
                                                                                 --------         --------
       Total other income                                                            246               232
                                                                                 -------          --------

LOSS BEFORE INCOME TAXES                                                            (722)           (1,753)
Benefit for income taxes                                                             250               701
                                                                                 -------          --------

NET LOSS                                                                         $  (472)         $ (1,052)
                                                                                 ========         =========

Net Loss per Share-Basic                                                          $(.03)            $(.06)
                                                                                  ======            ======

Weighted Average Shares - Basic                                               16,327,000        16,338,000
                                                                              ==========        ==========
</TABLE>
See notes to consolidated financial statements.

                                  Page 5 of 16
<PAGE>

                                PHOTOWORKS, INC.
                CONSOLIDATED STATEMENTS OF CASH FLOWS (UNAUDITED)
                                 (in thousands)
<TABLE>
<CAPTION>
                                                                                      First Quarter Ended
                                                                                 December 25,     December 26,
                                                                                    1999              1998
===============================================================================================================
<S>                                                                              <C>              <C>
OPERATING ACTIVITIES:
   Net loss                                                                       $  (472)        $ (1,052)
   Charges to income not affecting cash:
    Depreciation and amortization                                                   1,033            1,140
    Amortization of capitalized customer
      acquisition expenditures                                                          -            4,200
    Deferred income taxes                                                             (67)          (1,542)
   Net change in receivables, inventories, payables and other                         695             (368)
   Capitalized promotion expenditures, net                                              -               16
                                                                                  -------          -------

NET CASH FROM OPERATING ACTIVITIES                                                  1,189            2,394

INVESTING ACTIVITIES:
   Purchase of furniture, fixtures, and equipment                                    (357)          (1,405)
   Purchases of securities available-for-sale                                      (1,965)            (422)
   Sales of securities available-for-sale                                           2,521            1,043
                                                                                   ------          -------

NET CASH FROM (USED IN) INVESTING ACTIVITIES                                          199             (784)

FINANCING ACTIVITIES:
   Proceeds from issuance of Common Stock                                              65              100
   Payment on purchase of Common Stock                                                  -           (1,493)
   Payment on capital lease obligations                                               (46)             (42)
                                                                                   ------          -------

NET CASH FROM (USED IN) FINANCING ACTIVITIES                                           19           (1,435)
                                                                                   ------          -------

INCREASE IN CASH AND CASH EQUIVALENTS                                               1,407              175

Cash and cash equivalents at beginning of period                                   15,001           11,780
                                                                                   ------          -------

CASH AND CASH EQUIVALENTS
   AT END OF PERIOD                                                               $16,408          $11,955
                                                                                  =======          =======
</TABLE>
See notes to consolidated financial statements.

                                  Page 6 of 16
<PAGE>

                                PHOTOWORKS, INC.
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED)

NOTE  A  --  BASIS OF PRESENTATION

     PhotoWorks,   Inc.   ("PhotoWorks"   or  the   "Company")   is  a   leading
direct-to-consumer Internet and mail order provider of film and image processing
and online image storage and management services. The Company offers an array of
complementary  services and  products  primarily  under the brand names  Seattle
FilmWorks(R)  and  PhotoWorks(R).  To a  lesser  extent,  the  Company  provides
services,  products,  and  photofinishing  supplies  on a  wholesale  basis to a
variety of commercial customers.

     The  accompanying  unaudited  consolidated  financial  statements have been
prepared in accordance with generally accepted accounting principles for interim
financial  information and with the  instructions to Form 10-Q and Rule 10-01 of
Regulation  S-X.  Accordingly,  they do not include all of the  information  and
footnotes  required by generally  accepted  accounting  principles  for complete
financial statements. In the opinion of management,  all adjustments (consisting
of normal recurring  adjustments)  considered necessary for fair presentation of
interim  results have been included.  The Company  follows a policy of recording
its  interim  periods  and  year-end  on a 5 week,  4 week and 4 week  basis for
comparability  of  results  and  to  be  consistent  with  its  internal  weekly
reporting.  Fiscal year 2000 will  include 53 weeks and the fourth  quarter will
include  one extra week as compared to fiscal  1999.  Operating  results for the
first  quarter  ended  December 25, 1999 are not  necessarily  indicative of the
results that may be expected for the fiscal year ending  September 30, 2000. For
further  information,  refer to the  "Management's  Discussion  and  Analysis of
Financial Condition and Results of Operations" under Item 2 below and under Item
7 of Part II of the  Company's  Annual  Report on Form  10-K for the year  ended
September  25, 1999 and the  Company's  consolidated  financial  statements  and
footnotes thereto also included in the Company's Annual Report

NOTE  B  --  CUSTOMER ACQUISITION EXPENDITURES

     Historically, the Company's principal technique for acquiring new customers
was its Introductory Offer of two rolls of 35mm film for $2.00 or less. Prior to
the first quarter of fiscal 1999, the direct costs of customer  acquisition were
deferred as "capitalized customer acquisition expenditures."

     During the fourth  quarter of fiscal 1998,  the overall  performance of the
customer  acquisition  programs  showed a decline and  management  concluded the
lower response rates to customer  acquisition programs required an adjustment to
the amount of capitalized costs associated with those programs. Accordingly, the
Company reduced the capitalized  customer  acquisition cost asset by $613,000 to
its net realizable value in the fourth quarter of fiscal 1998.  Effective in the
first quarter of fiscal 1999, the Company began expensing  customer  acquisition
costs  as  incurred.  The  September  26,  1998  deferred  capitalized  customer
acquisition balance of $16,800,000 was fully amortized during fiscal 1999.

NOTE  C  --  INVENTORIES

     Inventories are stated at the lower of cost (using the first-in,  first-out
method) or market.  Inventories  consist  primarily  of film and  photofinishing
supplies.

NOTE  D  --  RECLASSIFICATIONS

     Certain  prior  year  balances  have been  reclassified  to  conform to the
current year's presentation.

NOTE  E  --  SEGMENT REPORTING

     The Company currently operates in one principal business segment.


                                  Page 7 of 16
<PAGE>

                                PHOTOWORKS, INC.
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED)

NOTE  F  --  EARNINGS PER SHARE

     The Company calculates  earnings per share in accordance with the Financial
Accounting  Standards Board Statement of Financial Accounting Standards No. 128,
"Earnings per Share". Earnings per share is based on the weighted average number
of shares and dilutive Common Stock equivalents  outstanding  during the period.
Common Stock equivalents consist of stock options.  The dilutive effect of stock
options,  if any, is excluded from the  calculation of basic earnings per share,
but included in the computation of diluted earnings per share.

     The  following  table  sets  forth the  computation  of basic  and  diluted
earnings per share:
<TABLE>
<CAPTION>
                                                                                      First Quarter Ended
                                                                            December 25, 1999   December 26, 1998
<S>                                                                         <C>                 <C>
Numerator for basic and diluted earnings per share:
   Net loss                                                                     $(472,000)         $(1,052,000)
                                                                                ==========         ============

Denominator:
   Denominator for basic earnings per share - weighted-average shares           16,327,000          16,338,000

   Effect of dilutive securities:
      Stock options                                                                 -     *              -     *
                                                                                ----------          -----------
   Denominator for diluted earnings per share                                   16,327,000          16,338,000
                                                                                ==========          ==========

BASIC LOSS PER SHARE                                                               $(.03)              $(.06)
                                                                                   =====               ======
</TABLE>
* The  exercise  of  stock  options  is not  assured  as  the  result  would  be
anti-dilutive.

NOTE  G  --  CONTINGENCIES

     The Company was a defendant  in a legal  proceeding  that was filed by Fuji
Photo Film Co., Ltd.  with the  International  Trade  Commission on February 13,
1998.  The  action  was  filed  against  a number of  importers,  including  the
Company's  OptiColor,  Inc.  subsidiary,  alleging  patent  infringement of U.S.
patents held by Fuji on single-use cameras through the importation and resale of
recycled  cameras.  Fuji  was  seeking  an  order  prohibiting   importation  of
infringing cameras into the U.S. and prohibiting  further sales of such products
which had been  imported.  Sales of recycled  cameras  accounted for 4.1% of the
Company's  net revenues  during  fiscal 1999 and 3.8% for fiscal 1998.  After an
evidentiary hearing before an ITC Administrative Law Judge in November 1998, the
ITC Commissioners  issued a final order in June 1999 prohibiting the Company and
its  subsidiaries  from  importing  and  selling  imported  recycled  single-use
cameras.  The Company has appealed the ITC  Commissioners'  order to the Federal
Circuit  Court of  Appeals.  A  decision  on the  appeal is not  expected  until
sometime  in the spring of 2000.  There is a risk that Fuji might  bring a civil
action  against  OptiColor  and the Company  for damages  caused by the sales of
cameras  which have been found in the ITC  proceeding  to infringe Fuji patents.
Fuji has  brought  civil  action for patent  infringement  against  three  other
companies  and has stated in a press  release that it is  reviewing  its options
with respect to other  companies  involved in the sale of products that infringe
its  patents.  If such an action  were  brought  against  the  Company,  the ITC
decision  would not be binding  in the civil  proceeding  and would not  prevent
OptiColor and the Company from raising and litigating all available defense, but
may be persuasive against the Company. At this time, the likelihood that such an
action would be brought, and, if brought, its ultimate outcome and impact on the
Company,  are not  determinable.  The Company does not expect the  litigation to
have a significant impact on its financial  condition,  results of operations or
liquidity.  The Company is also involved in various routine legal proceedings in
the ordinary course of its business.


                                  Page 8 of 16
<PAGE>

                                PHOTOWORKS, INC.
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED)

NOTE  H  --  ADOPTION OF ACCOUNTING STANDARDS

     In  March  1998,  the  Accounting   Standards  Executive  Committee  issued
Statement  of Position  98-1,  "Accounting  for the Costs of  Computer  Software
Developed or Obtained  for Internal  Use" ("SOP  98-1").  SOP 98-1  requires all
costs  related to the  development  of internal  use  software  other than those
incurred  during the application  development  state to be expensed as incurred.
Costs  incurred  during the  application  development  stage are  required to be
capitalized  and amortized over the estimated  useful life of the software.  The
Company  adopted  SOP 98-1 in the  first  quarter  of  fiscal  2000 and does not
believe the  adoption of this  standard  will have a  significant  impact on the
Company's financial position or operating results.

     In April 1998,  the  American  Institute of  Certified  Public  Accountants
issued  Statement  of  Position  98-5,  "Reporting  on  the  Costs  of  Start-Up
Activities"  ("SOP 98-5").  SOP 98-5 requires  costs of start-up  activities and
organization costs be expensed as incurred.  The Company adopted SOP 98-5 in the
first  quarter of fiscal 2000 and does not believe the adoption of this standard
will have a significant impact on the Company's  financial position or operating
results.

NOTE  I  --  SUBSEQUENT EVENT

     On February 1, 2000, the Company  changed its corporate name to PhotoWorks,
Inc. In addition, the Company announced that Orca Bay Partners, a private equity
investment  firm affiliated with John McCaw (a co-founder of McCaw Cellular) had
agreed to lead a $15 million round of financing  which will include a $5 million
investment  from Madrona  Venture  Group.  The  investment,  which is subject to
customary closing conditions and is expected to close by February 14, 2000, will
consist of shares of Series A Preferred  Stock with a conversion  price of $4.75
and warrants to purchase  common stock at an exercise  price of $6.00 per share.
The shares of Series A Preferred Stock are convertible into a total of 3,157,895
shares of common stock and the warrants are  exercisable  to purchase a total of
789,474  shares of common  stock.  The  shares are  convertible  at any time six
months after the closing date. The investment  objective is to take advantage of
PhotoWorks' leading technology,  photo processing capabilities and customer base
to capitalize on the expected  explosive  growth in the digital image management
and Internet photo  processing  market.* The Company intends to use the proceeds
to expand the  Company's  marketing  presence,  enhance its  branding  campaign,
leverage its Internet presence through  additional  strategic  alliances and add
senior management resources.*

     It is  expected  that a  representative  from  both Orca Bay  Partners  and
Madrona Venture Group will join the Board of Directors  following the closing of
the investment, increasing the number of Board members from five to seven.


                                  Page 9 of 16
<PAGE>

      ITEM 2 - MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
                           AND RESULTS OF OPERATIONS

Safe Harbor  Statement  under the Private  Securities  Litigation  Reform Act of
1995:

     This  report  contains   forward-looking   statements  including,   without
limitation, statements identified by an asterisk (*). These statements relate to
future events,  product or service offerings or the future financial performance
of the Company.  In some cases, you can identify  forward-looking  statements by
terminology such as "may," "will," "should," "expects," "plans,"  "anticipates,"
"believes,"  "estimates," "predicts," "potential," or "continue" or the negative
of such terms and other  comparable  terminology.  These statements only reflect
the Company's management's expectations and estimates.  Actual events or results
may differ  materially from those  expressed or implied by such  forward-looking
statements due to a number of known and unknown risks and  uncertainties.  These
risks and  uncertainties  include the  possibility of delays in the expansion of
image storage  capacity due to delays in deliveries  from suppliers or technical
problems;  system  performance  problems due to technical  difficulties,  system
malfunctions,  Internet  interruptions  or  other  factors;  pricing  and  other
activities by  competitors;  and other risks  including  those  described in the
Company's  Annual Report on Form 10-K and those  described  from time to time in
the Company's other filings with the Securities and Exchange  Commission,  press
releases and other communications. Any forward-looking statements in this report
reflect the  Company's  expectations  at the time of this report  only,  and the
Company   disclaims   any   responsibility   to  revise   or  update   any  such
forward-looking statements except as may be required by law.

General

     PhotoWorks,   Inc.   ("PhotoWorks"   or  the   "Company")   is  a   leading
direct-to-consumer Internet and mail order provider of film and image processing
and online image storage and  management  services.* The Company offers an array
of complementary  services and products  primarily under the brand names Seattle
FilmWorks(R) and PhotoWorks(R).  The Company, formerly Seattle FilmWorks,  Inc.,
changed its corporate name to PhotoWorks, Inc. on February 1, 2000.

     Since 1978, the Company has been an industry leader in the  introduction of
value-added photo-related services and products and has continued this tradition
by launching its online image management service,  PhotoWorks(R) in April 1999.*
The Company offers prints, slides, digital images and online archiving, all from
the same roll of 35mm  film.  PhotoWorks  can  process  any brand of 35mm  film,
Advanced Photo Systems  (24mm) film or 35mm  single-use  camera.  PhotoWorks was
among the  first to  provide  express-mail  delivery,  cross-referenced  data on
prints and negatives,  a composite photo index and a convenient  reorder system.
To a lesser extent, the Company provides photofinishing  services,  products and
supplies on a wholesale basis.

     Since 1994,  the Company  has been a pioneer in  providing  digital-imaging
technologies which enable photofinishing customers to share personal photographs
with  friends,  family and business  associates.  Products  incorporating  these
technologies  include (i) Pictures On Disk(TM) a floppy disk containing  digital
images from a roll of film; (ii)  PhotoWorks(R)  software,  which can be used to
create digital  photograph albums and screen savers;  (iii) Pictures On Disk(TM)
on  CD,  a  CD  containing  digital  images  from  a  roll  of  film;  and  (iv)
PhotoWorks(R),  an online image  management  system which  enables  customers to
view,  share,  order reprints and organize their photos  online.  Recently,  the
Company introduced PhotoWorks(R) Cards, an online service which allows customers
to create  personalized  greeting cards using their favorite photos. In February
2000,  the  Company  also  announced  the  initial  launch of its  PhotoWorks(R)
Uploader  service for digital  cameras,  signifying its commitment to the online
business model.* PhotoWorks(R) Uploader provides free downloadable software that
customers can use to extract  images from their cameras and upload them to their
password-protected  PhotoWorks(R)  online archive quickly and easily.  Customers
may upload as many  images as they wish and  archive  them at the  PhotoWorks(R)
site  for  free as long  as  they  remain  an  active  customer  of  PhotoWorks.
PhotoWorks  provides  Internet  image  storage and  management  services for all
photographers  regardless  of what type of camera they use to take their photos.
In addition,  PhotoWorks has targeted for  development  additional  products and
services to enable  customers  to view and share their  photos over the Internet
simply and conveniently.*


                                 Page 10 of 16
<PAGE>

     In  addition,   the  Company  has  partnered  with  other  Internet-related
companies  to broaden the  marketing of its  PhotoWorks(R)  services and provide
customers with new and interesting  ways to share their photos.  The Company has
entered into agreements with Amazon.com  Auctions,  RealNetworks,  VStream,  and
most recently,  AT&T WorldNet(R)  Services.  These  partnering  alliances enable
customers to  integrate  their  digital  images into the  partnering  companies'
services and products.

     The Company primarily uses  direct-marketing  techniques to target selected
consumers,  measure  customer  response and obtain direct  customer  feedback to
changes in marketing  strategies.  Over the past several years,  the Company has
targeted the growing  population of personal  computer users in connection  with
the  introduction  of  digital-imaging  services and  products.  The Company has
developed  comprehensive  statistical  models for the design and analysis of its
direct-response marketing programs using proprietary customer data compiled over
18 years.  The Company also uses other  traditional  advertising  such as radio,
television and print advertising,  to promote its new PhotoWorks(R) services and
products.

     Net loss for the first  quarter of fiscal 2000 was  $472,000,  or a loss of
$.03 per share,  compared to net loss of  $1,052,000 or a loss of $.06 per share
for the first quarter of fiscal 1999. However, net loss for the first quarter of
fiscal 1999 included a $4,200,000 charge related to accelerated  amortization of
previously  deferred customer  acquisition costs and therefore,  is not directly
comparable to net loss for the first quarter of fiscal 2000.  Operating  results
will  fluctuate in the future due to changes in the mix of sales,  intensity and
effectiveness   of  promotional   activities,   price  increases  by  suppliers,
introductions of new products, research and development requirements, actions by
competitors,    foreign   currency    exchange   rates,    conditions   in   the
direct-to-consumer  market and the photofinishing industry in general,  national
and global economic conditions and other factors.*

     Demand for the Company's  photo-related  services and products is seasonal,
with the highest volume of photofinishing  activity  occurring during the summer
months. However,  seasonality of demand may be offset by the introduction of new
services  and  products,  changes  in the  level of  effectiveness  of  customer
acquisition  programs,  activities by competitors,  production  difficulties and
other factors.  This  seasonality,  when combined with the general growth of the
Company's  photofinishing  business,  has produced  greater  photofinishing  net
revenues  during  the last half of the  Company's  fiscal  year  (April  through
September),  with a peak occurring in the fourth fiscal  quarter.  Net income is
affected by the  seasonality  of the  Company's  net  revenues  due to the fixed
nature of a portion of the Company's operating  expenses,  seasonal variation in
sales mix and the Company's  practice of incurring  relatively  higher marketing
program expenditures prior to the summer months.


                                 Page 11 of 16
<PAGE>

Results of Operations

     The following table presents  information  from the Company's  consolidated
statements  of  operations,  expressed as a  percentage  of net revenues for the
periods  indicated.
<TABLE>
<CAPTION>
                                                                                         First Quarter Ended
                                                                                  ------------------------------
                                                                                  December 25,      December 26,
                                                                                      1999              1998
================================================================================================================
<S>                                                                               <C>               <C>
Net revenues                                                                         100.0%            100.0%
Cost of goods and services                                                            65.1              63.5
                                                                                    ------            ------
GROSS PROFIT                                                                          34.9              36.5

Operating expenses:
   Amortized customer acquisition costs                                                -                19.5
   Marketing expenses                                                                 30.8              19.4
   Research and development                                                            2.3                .8
   General and administrative                                                          6.5               6.0
                                                                                   -------           -------
   Total operating expenses                                                           39.6              45.7
                                                                                    ------            ------

LOSS FROM OPERATIONS                                                                  (4.7)             (9.2)

Total other income                                                                     1.2               1.0
                                                                                   -------          --------

LOSS BEFORE INCOME TAXES                                                              (3.5)             (8.2)
Provision for income taxes                                                             1.2               3.3
                                                                                   -------           -------
NET LOSS                                                                              (2.3)%            (4.9)%
                                                                                    =======          ========
</TABLE>

     Net  revenues  for the first  quarter of fiscal  2000 were  $20,491,000  as
compared to net  revenues of  $21,512,000  in the first  quarter of fiscal 1999.
Although net revenues  declined in the first  quarter of fiscal 2000 compared to
the first  quarter of fiscal 1999,  the  Company's  net  revenues  from its core
Seattle  FilmWorks(R)  branded  photofinishing  business  increased .6% over net
revenues for the same business in the first quarter of fiscal 1999.  The decline
in net  revenues  was  primarily  due to a reduction  in sales of the  Company's
wholesale film primarily attributable to lower retail pricing of major competing
film brands and the Company's  curtailment of recycled  single-use  camera sales
following the June 1999 ruling by the International Trade Commission prohibiting
the importation and sales of recycled single-use cameras.

     Cost of goods and services  consist of labor,  postage,  supplies and fixed
operating costs related to the Company's services and products.  Gross profit in
the first quarter of fiscal 2000 decreased to 34.9% of net revenues  compared to
36.5% in the first  quarter of fiscal  1999.  The  decrease in gross  profit was
primarily due to higher production labor,  equipment and material costs relating
to enhancements in digital  services and products.  Fluctuations in gross profit
will occur in future  periods due to the  seasonal  nature of  revenues,  mix of
product sales, level and nature of marketing activities and other factors.*

     Total  operating  expenses in the first quarter of fiscal 2000 decreased to
39.6% of net  revenues  compared to 45.7% in the first  quarter of fiscal  1999.
First quarter operating expenses in fiscal 1999 included  $4,200,000 relating to
the amortization of previously deferred  capitalized  customer acquisition costs
which were fully  amortized  during  fiscal 1999.  Excluding  these  accelerated
amortization costs, total operating expenses in the first quarter of fiscal 1999
would have been  $5,631,000  or 26.2% of net  revenues.  Comparable  fiscal 2000
operating  expenses increased over the first quarter of the previous year due to
increased  marketing expenses and research and development costs relating to the
Company's online services and products.  Each year the Company prepares detailed
plans for its various marketing  activities,  including the mix between customer
acquisition  and other marketing  expenses.  However,  the Company  occasionally
changes both the mix and total  marketing  expenditures  between periods to take
advantage of marketing  opportunities as they become  available.  Future periods
may reflect increased or decreased  operating costs due the timing and magnitude
of marketing activities and research and development activities.*


                                 Page 12 of 16
<PAGE>

     Marketing expenses include current period expenses associated with customer
acquisition,  building brand awareness,  testing of new marketing strategies and
marketing  to existing  customers.  Marketing  expenses in the first  quarter of
fiscal 2000 increased to 30.8% of net revenues compared to 19.4% of net revenues
for the  first  quarter  of fiscal  1999.  The  increase  was  primarily  due to
increased  expenditures  made to  promote  the  Company's  online  services  and
products.

     Research  and  development  expenses  increased  to $465,000  for the first
quarter of fiscal 2000 compared to $168,000 in the first quarter of fiscal 1999.
The increase was due primarily to additional personnel hired to support research
and development for  PhotoWorks(R)  online archiving and photo sharing services.
Research  and  development  expenses  consist  primarily  of costs  incurred  in
developing  digital  services  and  developing  computer  software  products and
equipment necessary to provide customers with new computer-related  photographic
services and products.

     General and  administrative  expenses increased to $1,352,000 for the first
quarter of fiscal 2000  compared to  $1,285,000  for the first quarter of fiscal
1999.  The increase is primarily a result of increased  expenditures  related to
information  systems to  support  the  Company's  expanding  computer-based  and
Internet-related  operations.  General and  administrative  expenses  consist of
costs related to computer operations, human resource functions,  finance, legal,
accounting, investor relations and general corporate activities.

     Total  other  income for the first  quarter  of fiscal  2000  increased  to
$246,000  as  compared to $232,000  for the first  quarter of fiscal  1999.  The
increase  was  primarily  due to  higher  interest  income  resulting  from  the
Company's higher cash balances in the first quarter of fiscal 2000.

     Net loss as a percentage of net revenues decreased to a loss of 2.3% in the
first  quarter of fiscal 2000 as compared to 4.9% in the first quarter of fiscal
1999.  The net loss for fiscal 1999 included  $4,200,000 of previously  deferred
customer acquisition costs as discussed in operating expenses above.

Liquidity and Capital Resources

     As of January  31,  2000,  the  Company's  principal  sources of  liquidity
included cash and short-term  investments of $18,206,000 and an unused revolving
line of credit of $6,000,000. The ratio of current assets to current liabilities
for the  Company  was 3.3 to 1 at the end of the first  quarter of fiscal  2000,
down from the current  ratio of 3.6 to 1 at September  25, 1999.  This change in
the  Company's   current  ratio  is  primarily  due  to  decreases  in  accounts
receivable,  prepaid  taxes  and  accrued  compensation,   partially  offset  by
increases in inventory and accounts payable.  During the first quarter of fiscal
2000,  inventory  increased  by  $2,061,000  due  primarily to film and material
purchases.  In  the  same  period,  accounts  payable  increased  by  $1,815,000
primarily due to increased inventory purchases.

     Although the Company does not currently have any fixed material commitments
with regard to capital expenditures, it currently expects to spend approximately
$5,000,000 during the remainder of fiscal 2000, principally for data storage and
computer network equipment and photofinishing equipment.

     The  Company  currently  anticipates  that  existing  funds  together  with
anticipated cash flow from operations and the Company's available line of credit
of $6,000,000  will be sufficient to finance its operations and planned  capital
expenditures  and to service its  indebtedness  for the foreseeable  future.  In
addition,  on  February  1, 2000,  the  Company  received  commitments  from two
entities for a $15,000,000 equity investment in the Company.  This investment is
scheduled  to close  on  February  14,  2000,  subject  to the  satisfaction  of
customary  closing  conditions.  See Part 5 of Item II  below.  However,  if the
Company does not generate sufficient cash from operations to satisfy its ongoing
expenses,  the Company will be required to seek external sources of financing or
to refinance its obligations.  Possible sources of additional  financing include
the sale of equity  securities or additional  bank  borrowings.  There can be no
assurance  that the Company  will be able to obtain  adequate  financing  in the
future.



                                 Page 13 of 16
<PAGE>

Year 2000

     The Company has not yet  experienced  any material Year 2000 issues arising
from computer software and hardware ("computer  systems") which were designed to
handle only a two-digit  year, not a four-digit  year (e.g.  1999 is seen by the
computer as "99").  The Company has  determined  that most  products the Company
sells in the  ordinary  course of business  do not have issues  relating to Year
2000.  Software products  previously supplied by the Company, in some cases, may
display an  incorrect  date but will  continue  to  function.  At their  option,
customers may upgrade to newer versions of the Company's software to correct the
date  display.  Any Year 2000  issues in products  sold by the Company  that are
manufactured by another vendor will be referred to that vendor.

     In  addition to its own  computer  systems,  it is possible  that Year 2000
issues  of  material  third-party  providers,  including,  but not  limited  to,
suppliers, product sponsors, financial institutions,  or service providers could
affect the Company and disrupt its business. The Company has not experienced any
such  problems  and  presently  believes  that the Year 2000 issue will not pose
significant operational problems for the Company.

                          PART II -- OTHER INFORMATION

ITEM 5 - OTHER INFORMATION

     On February 1, 2000, the Company  changed its corporate name to PhotoWorks,
Inc. In addition, the Company announced that Orca Bay Partners, a private equity
investment  firm affiliated with John McCaw (a co-founder of McCaw Cellular) had
agreed to lead a $15 million round of financing  which will include a $5 million
investment  from Madrona  Venture  Group.  The  investment,  which is subject to
customary closing conditions and is expected to close by February 14, 2000, will
consist of shares of Series A Preferred  Stock with a conversion  price of $4.75
and warrants to purchase  common stock at an exercise  price of $6.00 per share.
The shares of Series A Preferred Stock are convertible into a total of 3,157,895
shares of common stock and the warrants are  exercisable  to purchase a total of
789,474  shares of common  stock.  The  shares are  convertible  at any time six
months after the closing date. The investment  objective is to take advantage of
PhotoWorks' leading technology,  photo processing capabilities and customer base
to capitalize on the expected  explosive  growth in the digital image management
and Internet photo  processing  market.* The Company intends to use the proceeds
to expand the  Company's  marketing  presence,  enhance its  branding  campaign,
leverage its Internet presence through  additional  strategic  alliances and add
senior management resources.*

     It is  expected  that a  representative  from  both Orca Bay  Partners  and
Madrona Venture Group will join the Board of Directors  following the closing of
the investment,  increasing the number of Board members to seven.  The full text
of the press  release is filed as an exhibit to this report and is  incorporated
herein by reference.

ITEM 6 - EXHIBITS AND REPORTS ON FORM 8-K.

    (a) Exhibits.

        3.1  Articles of  Amendment to Articles of  Incorporation  dated January
             28, 2000.

        27.1 Financial Data Schedule - 1999

        27.2 Financial Data Schedule - 2000

        99.1 Press Release issued by the Company dated February 1, 2000.

     (b) Reports on Form 8-K.

         None


                                 Page 14 of 16
<PAGE>

                                   SIGNATURES

     Pursuant to the  requirements  of the Securities  Exchange Act of 1934, the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.

                                               PHOTOWORKS,  INC.


DATED:  February 7, 2000                       /s/ Gary R. Christophersen
                                               --------------------------------
                                               Gary R. Christophersen
                                               President/Chief Executive Officer
                                               (Principal Executive Officer)



                                               /s/ Loran Cashmore Bond
                                               --------------------------------
                                               Loran Cashmore Bond
                                               (Principal Financial and Chief
                                               Accounting Officer)


                                 Page 15 of 16
<PAGE>

                                INDEX TO EXHIBITS

                                PHOTOWORKS, INC.

                          Quarterly Report on Form 10-Q
                     For The Quarter Ended December 25, 1999

<TABLE>
<CAPTION>
Exhibit    Description                                                                                  Page No.
- - -------    -----------                                                                                  --------
<S>        <C>                                                                                   <C>
3.1        Articles of Amendment to Articles of Incorporation dated January 28, 2000.            SEC Electronic Filing

27.1       Financial Data Schedule - 1999                                                        SEC Electronic Filing

27.2       Financial Data Schedule - 2000                                                        SEC Electronic Filing

99.1       Press Release issued by the Company dated February 1, 2000.                           SEC Electronic Filing
</TABLE>

                                 Page 16 of 16


                              ARTICLES OF AMENDMENT

                                       OF

                             SEATTLE FILMWORKS, INC.


     Pursuant to RCW 23B.10.160,  the undersigned  officer of Seattle FilmWorks,
Inc., a Washington  corporation  (hereinafter  called the  "Corporation"),  does
hereby submit for filing these articles of amendment:

     1. The name of the Corporation is Seattle FilmWorks, Inc.

     2. The articles of  incorporation  of the Corporation are hereby amended by
striking out Article I thereof and by  substituting  in lieu of said Article the
following new Article:

                                   ARTICLE I.

                 The name of the Corporation is PhotoWorks, Inc.

     3. The  amendment  of the  articles of  incorporation  was duly  adopted on
January 18, 2000, pursuant to the provisions of RCW 23B.10.020,  at a meeting of
the board of directors of the Corporation.

     4. The amendment was adopted by the board of directors without  shareholder
action, and shareholder action was not required.

     5. This amendment shall be effective as of February 1, 2000.

     EXECUTED this 25th day of January, 2000.


                                             /s/ Mich Kele Earl
                                             Mich Kele Earl, Secretary




Investor Contact:
Lillian Armstrong/David Barnard
[email protected]/[email protected]
Lippert/Heilshorn & Associates
Investor Relations/San Francisco
(415) 433-3777
Keith Lippert 212/838-3777

        SEATTLE FILMWORKS UNVEILS EXPANDED ONLINE DIGITAL PHOTO STRATEGY

 Company Receives $15 Million Capital Infusion From Syndicate Led
                              By Orca Bay Partners
          PhotoWorks(R) Uploader Technology Serves Digital Camera Users
                    Company Changes Name To PhotoWorks, Inc.

SEATTLE  February 1, 2000 - Seattle  FilmWorks,  Inc.  (Nasdaq  NM:  FOTO) today
unveiled its expanded online digital photo strategy.

Orca Bay Partners and Madrona Venture Group Investment
Orca Bay Partners,  a private equity  investment firm affiliated with John McCaw
(a  co-founder  of McCaw  Cellular)  will lead a $15 million  round of financing
which will include a $5 million  investment  from  Madrona  Venture  Group.  The
investment,  which is subject to customary closing conditions and is expected to
close by February 14, 2000,  will consist of shares of Series A Preferred  Stock
with a  conversion  price of $4.75 and  warrants  to  purchase  common  stock at
$6/share.  The investment  objective is to take advantage of PhotoWorks' leading
technology, photo processing capabilities and customer base to capitalize on the
expected  explosive growth in the digital image  management,  and Internet photo
processing market.  The proceeds will be used to expand the Company's  marketing
presence, enhance its branding campaign,  leverage its Internet presence through
additional strategic alliances and add senior management resources.

It is expected  that Ross Chapin from Orca Bay Partners and Paul  Goodrich  from
Madrona Venture Group will join the Board of Directors  following the closing of
the investment, increasing the number of Board members to seven.

PhotoWorks(R) Uploader
The Company also announced the initial launch of PhotoWorks(R) Uploader services
for digital  cameras,  signifying its commitment to the online  business  model.
PhotoWorks(R)  Uploader provides free  downloadable  software that customers can
use  to  extract   images   from  their   cameras   and  upload  them  to  their
password-protected  PhotoWorks(R)  online archive quickly and easily.  Customers
may upload as many  images as they wish and  archive  them at the  PhotoWorks(R)
site for free as long as they remain an active customer of PhotoWorks.

Company Name Change
The Company  further  announced  it has changed it name to  PhotoWorks,  Inc. to
better reflect its corporate mission and enhanced digital  strategy.  The Nasdaq
NM  symbol  remains  the same,  FOTO.  On  February  2,  PhotoWorks  will host a
reception for all Photo Marketing  Association  Conference attendees to showcase
the Company's expanded digital services.

In commenting on his firm's  capital  infusion,  Ross K. Chapin,  a principal at
Orca Bay Partners,  said,  "The  Internet  provides an entirely new way to view,
store and share images. We believe  PhotoWorks'  integration of its proven, full
service film  processing unit with its leading  web-based  image  management and
storage technology creates an Internet company with the largest customer base in
this space as well as significant growth opportunities."

                                   -- MORE --

<PAGE>

In commenting on these current events, Gary Christophersen, PhotoWorks President
and CEO, said, "We anticipate the consumer  appetite for online photos is set to
explode later this year. The capital infusion led by Orca Bay Partners  provides
a war chest to take advantage of this significant market  opportunity.  With our
PhotoWorks(R)  Uploader  digital  camera  service we believe we offer the finest
value  proposition for photographers  regardless of their choice of camera.  Our
goal is to make PhotoWorks(R) online the premier site for digital and film-based
camera  users to store  and share  their  photos.  The  PhotoWorks  name  change
signifies our dedication to online image management for everybody, regardless of
their image source."

About Orca Bay Partners
Orca Bay Partners is a private equity  investment firm providing  equity capital
for transactions  ranging from  recapitalizations of mature businesses to growth
capital  for  emerging  companies.  Founded  in  1998,  and  based  in  Seattle,
Washington,  Orca Bay Partners makes  investments in companies that are uniquely
positioned to benefit from growing or changing markets.

About Madrona Venture Group
Madrona Venture Group  (http://www.madronagroup.com)  is a regional  early-stage
investor that focuses on the Internet economy in the Pacific Northwest. The firm
recently closed a $250 million venture fund.  Madrona's past investments include
Amazon.com,  Homegrocer.com,  Nordstrom.com,  Improvenet.com and Onvia.com. Paul
Goodrich,  one of  Madrona's  managing  partners,  also  serves  on the board of
directors of GreaterGood.com, Senada.com, Giftpoint.com and DailyShopper.com.

About PhotoWorks(R)
PhotoWorks  (formerly  Seattle  FilmWorks) is a photofinishing  and online image
management  company and a leader in providing  digital images over the Internet.
PhotoWorks(R)  online is an increasingly  popular way for people to share photos
over the  Internet.  With more than 75 million  images  archived,  PhotoWorks(R)
online is the largest online  consumer photo site on the Web. The  PhotoWorks(R)
online  service  includes  free scanning of every  photograph  (with normal film
processing fees), Web posting to a private site and lifetime archiving,  as long
as the consumer remains an active customer of PhotoWorks.  The online archive is
expanding  the way  people  can enjoy  their  photos  by  enabling  the  growing
popularity  of photo  e-mails  and the  ability to order  photographic  reprints
online without the need for negatives.  To get started,  customers can request a
free film processing starter kit at www.photoworks.com.

Based in Seattle, Washington, PhotoWorks (Nasdaq NM: FOTO) was founded in 1978.

Safe Harbor  Statement  under the Private  Securities  Litigation  Reform Act of
1995: Statements in this news release concerning the ability to scan and store a
growing  volume of  digital  images or every  photo  processed  by the  Company,
leadership in Internet-based photo services and consumer photo storage, expected
explosive  growth in digital  image  management  and Internet  photo  processing
market, growing popularity of photo e-mails, ease of use and any other statement
which may be construed as a prediction of future  capabilities,  performance  or
events are forward-looking  statements, the occurrence of which are subject to a
number of known and unknown  risks and  uncertainties  which might cause  actual
performance  to differ  materially  from  those  expressed  or  implied  by such
statements.  These risks and uncertainties  include the possibility of delays in
the  expansion  of image  storage  capacity  due to  delays in  deliveries  from
suppliers or technical  problems;  system performance  problems due to technical
difficulties,  system  malfunctions,  Internet  interruptions  or other factors;
pricing and other  activities by  competitors;  and other risks  including those
described in the Company's  Annual Report on Form 10-K and those  described from
time to time in the  Company's  other filings with the  Securities  and Exchange
Commission, press releases and other communications.

All companies and product names are trademarks of their respective  owners.  For
more   information,    e-mail   [email protected]   or   call   800.PHOTOWORKS
(800.746.8696).
Copyright (C) 2000 PhotoWorks, Inc.
                                    ########

<TABLE> <S> <C>


<ARTICLE>                     5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL  INFORMATION EXTRACTED FROM PHOTOWORKS,
INC. 1ST QUARTER 1999 10-Q AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH
FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER>                                   1,000

<S>                                            <C>
<PERIOD-TYPE>                                  3-MOS
<FISCAL-YEAR-END>                              SEP-25-1999
<PERIOD-START>                                 SEP-27-1998
<PERIOD-END>                                   DEC-26-1998
<CASH>                                         15,889
<SECURITIES>                                   0
<RECEIVABLES>                                  1,290<F1>
<ALLOWANCES>                                   0
<INVENTORY>                                    9,630
<CURRENT-ASSETS>                               27,696
<PP&E>                                         10,963<F1>
<DEPRECIATION>                                 0
<TOTAL-ASSETS>                                 51,728
<CURRENT-LIABILITIES>                          6,154
<BONDS>                                        0
                          0
                                    0
<COMMON>                                       162
<OTHER-SE>                                     41,094
<TOTAL-LIABILITY-AND-EQUITY>                   51,728
<SALES>                                        0
<TOTAL-REVENUES>                               21,512
<CGS>                                          13,666
<TOTAL-COSTS>                                  9,831
<OTHER-EXPENSES>                               (232)
<LOSS-PROVISION>                               0
<INTEREST-EXPENSE>                             0
<INCOME-PRETAX>                                (1,753)
<INCOME-TAX>                                   (701)
<INCOME-CONTINUING>                            0
<DISCONTINUED>                                 0
<EXTRAORDINARY>                                0
<CHANGES>                                      0
<NET-INCOME>                                   (1,052)
<EPS-BASIC>                                  (.06)
<EPS-DILUTED>                                  0

<FN>
<F1>Asset values represent net amounts.
</FN>


</TABLE>

<TABLE> <S> <C>


<ARTICLE>                     5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL  INFORMATION EXTRACTED FROM PHOTOWORKS,
INC. 1ST QUARTER 2000 10-Q AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH
FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER>                                   1,000

<S>                                            <C>
<PERIOD-TYPE>                                  3-MOS
<FISCAL-YEAR-END>                              SEP-30-2000
<PERIOD-START>                                 SEP-22-1999
<PERIOD-END>                                   DEC-26-1999
<CASH>                                         20,365
<SECURITIES>                                   0
<RECEIVABLES>                                  923<F1>
<ALLOWANCES>                                   0
<INVENTORY>                                    8,536
<CURRENT-ASSETS>                               31,167
<PP&E>                                         9,628<F1>
<DEPRECIATION>                                 0
<TOTAL-ASSETS>                                 41,705
<CURRENT-LIABILITIES>                          9,319
<BONDS>                                        0
                          0
                                    0
<COMMON>                                       163
<OTHER-SE>                                     31,751
<TOTAL-LIABILITY-AND-EQUITY>                   41,705
<SALES>                                        0
<TOTAL-REVENUES>                               20,491
<CGS>                                          13,335
<TOTAL-COSTS>                                  8,124
<OTHER-EXPENSES>                               (246)
<LOSS-PROVISION>                               0
<INTEREST-EXPENSE>                             0
<INCOME-PRETAX>                                (722)
<INCOME-TAX>                                   (250)
<INCOME-CONTINUING>                            0
<DISCONTINUED>                                 0
<EXTRAORDINARY>                                0
<CHANGES>                                      0
<NET-INCOME>                                   (472)
<EPS-BASIC>                                  (.03)
<EPS-DILUTED>                                  0

<FN>
<F1>Asset values represent net amounts.
</FN>


</TABLE>


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