PLAYBOY ENTERPRISES INC
10-K, 1997-09-24
PERIODICALS: PUBLISHING OR PUBLISHING & PRINTING
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<PAGE>
 
               UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                            WASHINGTON, D.C. 20549
                                   FORM 10-K
                                        
(Mark One)
[x] ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE
     ACT OF 1934
For the fiscal year ended June 30, 1997

                                      OR

[_]  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES
     EXCHANGE ACT OF 1934
For the transition period from .................... to ....................
COMMISSION FILE NUMBER 1-6813

                          PLAYBOY  ENTERPRISES, INC.
            (Exact name of registrant as specified in its charter)

       DELAWARE                                               36-2258830
    (State or other jurisdiction of                         (I.R.S. Employer
    incorporation or organization)                        Identification Number)

680 NORTH LAKE SHORE DRIVE, CHICAGO, IL                         60611
 (Address of principal executive offices)                    (Zip Code)

REGISTRANT'S TELEPHONE NUMBER, INCLUDING AREA CODE: (312) 751-8000

SECURITIES REGISTERED PURSUANT TO SECTION 12(B) OF THE ACT:

<TABLE> 
<CAPTION> 
                                                        Name of each exchange
   Title of each class                                   on which registered
   -------------------                                  --------------------
<S>                                                     <C> 
Class A Common Stock,
par value $0.01 per share............................   New York Stock Exchange
                                                        Pacific Stock Exchange
Class B Common Stock,
par value $0.01 per share............................   New York Stock Exchange
                                                        Pacific Stock Exchange 
</TABLE> 

SECURITIES REGISTERED PURSUANT TO SECTION 12(G) OF THE ACT:  NONE

   Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months and (2) has been subject to such filing
requirements for the past 90 days.   YES X   NO ___
                                        ---

   Indicate by check mark if disclosure of delinquent filers pursuant to Item
405 of Regulation S-K is not contained herein, and will not be contained, to the
best of registrant's knowledge, in definitive proxy or information statements
incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K. ___

   The aggregate market value of Class A Common Stock, par value $0.01 per
share, held by nonaffiliates (based upon the closing sale price on the New York
Stock Exchange) on August 31, 1997 was $16,038,372. The aggregate market value
of Class B Common Stock, par value $0.01 per share, held by nonaffiliates (based
upon the closing sale price on the New York Stock Exchange) on August 31, 1997
was $94,182,790.

   As of August 31, 1997, there were 4,748,954 shares of Class A Common Stock,
par value $0.01 per share, and 15,753,594 shares of Class B Common Stock, par
value $0.01 per share, outstanding.

<TABLE> 
<CAPTION> 
DOCUMENTS INCORPORATED BY REFERENCE
Documents                                             Form 10-K Reference
- ---------                                             -------------------
<S>                                                   <C>   
Annual Report to Shareholders for the                 Part I, Item 1, to the extent indicated
fiscal year ended June 30, 1997                        under such item
                                                      Part II, Items 5-8, to the extent indicated
                                                       under such items
Notice of Annual Meeting of Stockholders and Proxy    Part III, Items 10-13, to the extent
 Statement (to be filed) relating to the Annual        described therein
 Meeting of Stockholders to be held in November 1997 
</TABLE> 
<PAGE>
 
                           PLAYBOY ENTERPRISES, INC.
                         1997 FORM 10-K ANNUAL REPORT

                               TABLE OF CONTENTS

<TABLE> 
<CAPTION>                                                      
                                                                                                                 Page
                                                                                                                 ----
<S>                                                                                                              <C> 
                                 PART I

Item 1.    Business............................................................................................     3
Item 2.    Properties..........................................................................................    21
Item 3.    Legal Proceedings...................................................................................    22
Item 4.    Submission of Matters to a Vote of Security Holders.................................................    23

                                 PART II

Item 5.    Market for Registrant's Common Stock and Related Stockholder Matters................................    26
Item 6.    Selected Financial Data.............................................................................    26
Item 7.    Management's Discussion and Analysis of Financial Condition and Results of Operations...............    26
Item 7A.   Quantitative and  Qualitative Disclosures About Market Risk.........................................    26
Item 8.    Financial Statements and Supplementary Data.........................................................    26
Item 9.    Changes in and Disagreements With Accountants on Accounting and Financial Disclosure................    26

                                 PART III

Item 10.   Directors and Executive Officers of the Registrant..................................................    27
Item 11.   Executive Compensation..............................................................................    27
Item 12.   Security Ownership of Certain Beneficial Owners and Management......................................    27
Item 13.   Certain Relationships and Related Transactions......................................................    27

                                 PART IV

Item 14.   Exhibits, Financial Statement Schedules, and Reports on Form 8-K....................................    27
</TABLE> 

                                       2
<PAGE>
 
                                    PART I

Item 1. Business
- ----------------

     Playboy Enterprises, Inc. was organized in 1953 to publish Playboy
magazine. The term "Company" means Playboy Enterprises, Inc., together with its
subsidiaries, unless the context otherwise requires. Since its inception, the
Company has expanded its publishing operations and has engaged in entertainment
businesses that are related to the content and style of Playboy magazine.
Additionally, the Company licenses its trademarks for use on various consumer
products and operates a direct marketing business.

     The Company's businesses are classified into four industry segments:
Publishing, Entertainment, Product Marketing and Catalog. The net revenues,
income before income taxes and identifiable assets of each industry segment are
set forth in the section "Financial Information Relating to Industry Segments"
on page 24 of the Company's fiscal 1997 Annual Report to Shareholders ("fiscal
1997 Annual Report") and are incorporated herein by reference.

     The Company's trademarks are vital to the success and future growth of all
of the Company's businesses. The trademarks, which are renewable periodically
and which can be renewed indefinitely, include Playboy, Playmate, Rabbit Head
Design, Sarah Coventry, Critics' Choice Video, Collectors' Choice Music and
AdulTVision.

PUBLISHING GROUP

     The Company's Publishing Group operations include the publication of
Playboy magazine, other domestic publishing businesses (including newsstand
specials, calendars, books and new media) and international editions of Playboy
magazine.

     The revenues and operating income of the Publishing Group were as follows
for the periods indicated in the following table (in millions):

<TABLE>
<CAPTION>
                                                    Years Ended June 30,
                                              ------------------------------
                                                1997       1996       1995
                                              -------    -------    --------
<S>                                           <C>        <C>        <C> 
REVENUES                                                        
Playboy Magazine............................  $105.0     $105.3      $104.4
Other Domestic Publishing...................    22.7       21.4        18.7
International Publishing....................    10.0        6.2         4.2
                                              ------     ------      ------
  Total Revenues............................  $137.7     $132.9      $127.3
                                              ------     ------      ------

OPERATING INCOME............................  $  8.4     $  9.2      $ 10.7
                                              ======     ======      ======
</TABLE> 

PLAYBOY MAGAZINE

     Founded by Hugh M. Hefner in 1953, Playboy magazine is the best-selling
men's magazine in the world. Worldwide monthly circulation, which includes
international editions, is approximately 4.5 million copies. Approximately 3.2
million copies of the U.S. edition are sold monthly. International sales of the
U.S. edition of Playboy magazine and 15 licensed international editions extend
the magazine's reach to approximately 45 countries worldwide. According to
Spring 1997 data published by Mediamark Research, Inc. ("MRI"), in the United
States Playboy magazine is read by approximately one in every seven men aged 18
to 34.

                                       3
<PAGE>
 
     Playboy magazine is a general-interest magazine for men and offers a
balanced variety of features. It has gained a loyal customer base and a
reputation for excellence by providing quality entertainment and informative
articles on current issues and trends. Each issue of Playboy magazine includes
an in-depth, candid interview with a well-known, thought-provoking personality.
Over the magazine's 44-year history, exclusive interviews have included
prominent public figures (e.g., Martin Luther King, Jr., Jimmy Carter, Fidel
Castro, Mike Wallace, Rush Limbaugh), business leaders (e.g., Bill Gates, David
Geffen, Tommy Hilfiger, Ted Turner), entertainers (e.g., Steve Martin, Jerry
Seinfeld, David Letterman, Jay Leno, Mel Gibson, Bruce Willis, John Travolta),
authors (e.g., Salman Rushdie, Anne Rice, Ray Bradbury, Alex Haley, James
Michener) and sports figures (e.g., Michael Jordan, Muhammad Ali, Brett Favre).
The magazine also regularly publishes the works of leading journalists, authors
and other prominent individuals. For example, Playboy magazine has published
fiction by Scott Turow, Jay McInerney, John Updike and Margaret Atwood, articles
by Michael Crichton, Bill Maher and William F. Buckley, and book adaptations by
Tony Horwitz (Middle East correspondent for The Wall Street Journal) and
Pulitzer Prize winning author William Kennedy. It has long been known for its
graphic excellence and features, and publishes the work of top artists and
photographers. Playboy magazine also features lifestyle and service articles on
consumer products, fashion, automobiles and consumer electronics and covers the
worlds of sports and entertainment. It is also renowned for its pictorials of
beautiful women and frequently features celebrities on its cover and in
exclusive pictorials (among them Farrah Fawcett, Pamela Anderson, Elle
Macpherson, Jenny McCarthy, Cindy Crawford, Sharon Stone, Madonna and Stephanie
Seymour).

     The net circulation revenues of the U.S. edition of Playboy magazine for
the years ended June 30, 1997, 1996 and 1995 were $74.9 million, $76.2 million
and $75.4 million, respectively. Net circulation revenues are gross revenues
less provisions for newsstand returns and unpaid subscriptions, and commissions.
Circulation revenue comparisons may be materially impacted with respect to any
period which includes one or more issues of unusually high public interest.

     According to the Audit Bureau of Circulations ("ABC"), an independent audit
agency, Playboy magazine's circulation rate base (the total newsstand and
subscription circulation guaranteed to advertisers) at June 30, 1997 was larger
than Newsweek and Cosmopolitan, and also greater than the combined circulation
rate bases of Rolling Stone, Esquire and GQ, which have substantial adult male
audiences. Playboy magazine's rate base compares to that of other selected
publications as noted in the following table:

<TABLE>
<CAPTION>
        Selected U.S. Consumer Publications                                      Rate Base(1)         Ranking(2)
        -----------------------------------                                      ------------         ----------
        <S>                                                                      <C>                  <C>
            Reader's Digest...................................................        15.00                 1
            TV Guide..........................................................        13.00                 2
            National Geographic...............................................         8.50                 3
            Time..............................................................         4.00                10
            PLAYBOY...........................................................         3.15                12
            People............................................................         3.15                12
            Sports Illustrated................................................         3.15                12
            Newsweek..........................................................         3.10                15
            Cosmopolitan......................................................         2.25                20
            Rolling Stone.....................................................         1.25                46
            Business Week.....................................................         0.88                81
            Esquire...........................................................         0.65               111
            GQ................................................................         0.65               111
</TABLE>

______________________

     (1)  Represents rate base at June 30, 1997 (in millions) as reported by
          ABC.
     (2)  Based on rate base at June 30, 1997 as reported by ABC.

                                       4
<PAGE>
 
     Effective with the January 1996 issue, the Company reduced the rate base 7%
to 3.15 million in response to extraordinary paper price increases plus a postal
rate increase in order to enable the Company to manage circulation more
profitably, while maintaining the magazine's circulation leadership as the best-
selling men's magazine. A number of other magazine publishers have also reduced
their rate bases in the recent past. From fiscal 1987 until the January 1996
issue, the U.S. edition of Playboy magazine reported a circulation rate base of
3.40 million, which it met or exceeded in most of the six-month periods over
which it was averaged in each fiscal year, and which it did not meet by less
than 5% in the other periods, including the six-month period leading up to the
rate base reduction.

     Playboy magazine has historically generated over two-thirds of its revenues
from subscription and newsstand circulation, with the remainder from
advertising. Subscription copies as a percentage of total copies sold were
approximately 80% for the year ended June 30, 1997. The Company believes that
managing Playboy's circulation to be primarily subscription driven, like most
major magazines, provides a stable and desirable circulation base, which is also
attractive to advertisers. According to the MRI data previously mentioned, the
median age of male Playboy subscribers is 32, with a median annual household
income of approximately $40,000. The Company also derives meaningful income from
the rental of Playboy magazine's subscriber list, which consists of the
subscriber's name, address and other information maintained by the Company.

     The price of a one-year subscription ranges from $19.97 to $34.96,
depending on the source of the subscription and the length of time the
subscription has been held. The Company continually tests a variety of
subscription pricing strategies. The Company attracts new subscribers to the
magazine through its own direct mail advertising campaigns, and through
subscription agent campaigns. The Company recognizes revenues from magazine
subscriptions over the terms of the subscriptions.

     Subscription copies of the magazine are delivered through the U.S. Postal
Service as second class mail. The Company attempts to contain these costs
through presorting and other methods. The Company experienced a general postal
rate increase of 14% in January 1995. The next increase in postal rates is not
expected to occur until, at the earliest, late fiscal 1998.

     Distribution of the magazine to newsstands and other retail outlets is
accomplished through Warner Publisher Services, a national distributor that
maintains a network of approximately 250 wholesale distributors. Copies of the
magazine are shipped in bulk to the wholesalers, who are responsible for local
retail distribution. The Company receives a substantial cash advance from its
national distributor at the time each issue goes on sale. The Company recognizes
revenues from newsstand sales based on estimated copy sales at the time each
issue goes on sale, and adjusts for actual sales upon settlement with its
national distributor.  These revenue adjustments generally are not material.
Retailers return unsold copies to the wholesalers who count and then shred the
returned magazines and report the returns via affidavit. The Company then
settles with its national distributor based on the number of magazines that
actually were sold compared to the number that initially were projected to be
sold. The number of issues sold on newsstands varies from month to month,
depending in part on the cover, the pictorials and the editorial features.

     Playboy magazine is one of the highest priced magazines in the United
States. The basic U.S. newsstand cover price has been $4.95, $5.95 for holiday
issues, since fiscal 1993. The Company increased the Canadian cover price to
C$5.95, C$6.95 for holiday issues, in fiscal 1995. The Company regularly price
tests, but no newsstand price increases are planned for copies sold in the U.S.
or Canada in fiscal 1998.

                                       5
<PAGE>
 
     Advertising by category, as a percent of total ad pages, was as follows:

<TABLE> 
<CAPTION> 
          Advertising Category                       Years Ended June 30,
          --------------------                   ----------------------------

                                                  1997       1996       1995
                                                 ------     ------     ------ 
         <S>                                     <C>        <C>        <C> 
         Beer/Wine/Liquor......................     24%        19%       18%
         Retail/Direct Mail....................     23         25        31
         Tobacco...............................     21         24        20
         Toiletries/Cosmetics..................      7          9         9
         Jewelry/Optical/Photo.................      4          3         3
         Home Electronics......................      4          1         4
         Apparel/Footwear/Accessories..........      4          3         4
         Automotives...........................      4          8         4
         Entertainment.........................      3          2         1
         Drugs/Remedies........................      3          3         4
         All Other.............................      3          3         2
                                                  ----       ----      ----
                                                   100%       100%      100%
                                                  ====       ====      ====
</TABLE> 

     Playboy magazine targets a wide range of advertisers and continues to focus
on securing new advertisers from underdeveloped categories. The Company utilizes
information from its database of approximately 11 million names, including
Playboy magazine subscribers and catalog customers, to offer advertisers new
ways to reach Playboy readers. In fiscal 1996 the Company implemented a national
trade campaign, Growing Up, I never thought I'd be in Playboy, which features
top executives from top advertisers talking about the power and appeal of the
magazine and the Playboy brand. The campaign was expanded in fiscal 1997. The
thrust of the campaign is to reinforce the mainstream, upscale nature of the
publication and its readership to the advertising community, specifically
targeting the fashion, fragrance and consumer electronics categories.

     In fiscal 1995, Playboy's advertising pages remained stable compared to the
prior year at 595 pages, while advertising revenues declined by 1% based on
higher frequency discounts, special pricing and a change in the mix of
advertising pages sold. Net advertising income increased by 8%.

     In fiscal 1996, Playboy's advertising pages decreased 4% from the prior
year to 569 pages, while advertising revenues declined by 1% primarily due to
the effect of a 2% cost per thousand ("CPM") increase in advertising rates
effective with the January 1996 issue. Net advertising income increased by 5%.

     In fiscal 1997, Playboy's advertising pages decreased 2% from the prior
year to 558 pages, while advertising revenues increased by 4% primarily due to
the mix of advertising pages sold combined with the effect of rate increases
effective with the January 1997 and 1996 issues. Net advertising income
increased by 5%.

     Advertising sales for the fiscal 1998 first quarter issues of the magazine
are closed, and the Company expects to report 9% increases in the number of
advertising pages and revenues compared to the fiscal 1997 first quarter. The
Company plans to implement a 6% CPM increase in advertising rates effective with
the January 1998 issue.

     The Company does not believe that it will be impacted by the Food and Drug
Administration (the "FDA") regulation announced in August 1996 which prohibits
the publication of tobacco advertisements containing drawings, colors or
pictures. The regulation does not apply to a magazine which is demonstrated to
be an "adult publication," which means a publication (i) whose readers younger
than 18 years of age constitute no more than 15% of total readership, and (ii)
is read by fewer than two million persons younger than 18 years of age, in each
case as measured by competent and reliable survey evidence. Based on information
available to the Company on its readership, the Company believes that Playboy
magazine qualifies as an "adult publication" and that the regulation is not
applicable to the magazine. On April 25, 1997, the Federal District Court for
the Middle District of North Carolina ruled that the FDA has no authority under
existing law to restrict the advertising and promotion of tobacco products and
ordered the FDA not to implement any of the advertising and promotion
restrictions contained in the regulation. The Government has
appealed this ruling and a decision is pending.

                                       6
<PAGE>
 
     The Company publishes the U.S. edition of Playboy magazine in 15
advertising editions: eight regional, two state, four metro and one upper income
zip-coded edition. All contain the same editorial material but provide targeting
opportunities for advertisers. The net advertising revenues of the U.S. edition
of Playboy magazine for the years ended June 30, 1997, 1996 and 1995 were $28.4
million, $27.4 million and $27.6 million, respectively. Net advertising revenues
are gross revenues less advertising agency commissions, frequency and cash
discounts and rebates. Levels of advertising revenues may be affected by, among
other things, general economic activity and governmental regulation of
advertising content.

     The Playboy Jazz Festival provides advertisers sponsorship and advertising
opportunities through the Festival at the Hollywood Bowl, the published Jazz
Festival program, free community concerts, and a national public radio
broadcast. The Company has produced this music event on an annual basis in Los
Angeles at the Hollywood Bowl since 1979.

     Playboy magazine and newsstand specials are printed at Quad/Graphics, Inc.,
located in Wisconsin. The actual print run varies each month and is determined
with input from the Company's national distributor. Paper is the principal raw
material used in the production of Playboy magazine. The Company uses a variety
of types of high-quality coated paper that is purchased from a number of
suppliers. Manufacturing costs for the year ended June 30, 1997 decreased 5%
compared to the prior year principally as a result of lower average paper
prices, partially offset by an increase in the average book size. As expected,
average paper prices for the year ended June 30, 1997 were 15%, or $3.9 million,
lower compared to the prior year principally due to a decline in paper prices
which began impacting the Company in the second quarter of fiscal 1997. The
Company expects average paper prices to continue to decrease in fiscal 1998,
principally as the result of the extremely high levels of paper prices at the
beginning of fiscal 1997.

     Magazine publishing companies face intense competition for both readers and
advertising. Magazines primarily aimed at men are Playboy magazine's principal
competitors. In addition, other types of media that carry advertising, such as
newspapers, radio, television and Internet sites, compete for advertising
revenues with Playboy magazine.

     From time to time, Playboy magazine, and certain of its distribution
outlets and advertisers, have been the target of certain groups who seek to
limit its availability because of its content.  In its 44-year history, the
Company has never sold a product that has been judged to be obscene or illegal
in any U.S. jurisdiction.

     The National Defense Authorization Act of 1997 was signed into law in
September 1996. One section of that legislation that began as the Military Honor
and Decency Act (the "Military Act") bans the sale or rental of sexually
oriented written or videotaped material on property under the jurisdiction of
the Department of Defense. A Federal Court has permanently enjoined enforcement
of the Military Act and has prohibited the Department of Defense from changing
its acquisition and stocking practices based on the Military Act. The government
has filed an appeal and a decision by the Appellate Court is pending. The
Military Act, if applicable to the Company's products and enforceable, would
prohibit the sale of Playboy magazine, newsstand specials and videos at
commissaries, PX's and ship stores, and would adversely affect a portion of the
Company's sales attributable to such products. Based on preliminary estimates
and current sales levels at such locations, the Company believes that any such
impact would be immaterial.

OTHER DOMESTIC PUBLISHING

     The Publishing Group has also created media extensions, taking advantage of
the magazine's reputation for quality and its libraries of art, photography and
editorial text. These products include photo newsstand specials and calendars,
which are primarily sold in newsstand outlets and use both original photographs
and photographs from the Company's library. In fiscal 1995 and 1996, the group
published 18 and 21 newsstand specials, respectively. In fiscal 1997, the
Company published 22 newsstand specials, and expects to publish 22 newsstand
specials in fiscal 1998. The last increase in the newsstand cover price (to
$6.95) was implemented in fiscal 1996.

     The Publishing Group also generates revenues from various media businesses
which include 900-number Playboy-related audiotext services, Playboy Collectible
Trading Cards and books. In conjunction with General Publishing Group, an
unaffiliated third party, the Company published The Playmate Book: Five Decades
of Centerfolds in fiscal 1997, which features photographs and capsule
biographies of 514 Playmates.

                                       7
<PAGE>
 
     In fiscal 1995, the Company launched a free site on the Internet.
Playboy.com is one of the Internet's most visited destination sites, averaging
approximately 1.3 million page impressions per day in June 1997 according to
unaudited information from Nielsen I/PRO. A "page impression" is recorded each
time an Internet page is seen by a user, regardless of the number of files
contained on the page. Taking full advantage of the technological capabilities
of the medium, Playboy.com contains popular editorial features from Playboy
magazine, such as excerpts of Playboy Interviews, articles and Playboy Advisor
columns, and select photos from Playmate pictorials. Playboy.com also promotes
Playboy TV's monthly programming schedule and sells Playboy magazine
subscriptions. New features added in fiscal 1997 included French, German,
Italian and Spanish translations. The Company also implemented two additional
mirror servers in fiscal 1997 (one in the U.S. and one in the U.K.) to handle
increased traffic on Playboy.com. These new servers may also help attract
additional advertisers to the site by providing an opportunity to target a
focused market.

     In fiscal 1996, the Company began generating revenues from the sale of
advertising on Playboy.com which resulted in the site realizing a net profit in
fiscal 1996. The site nearly tripled advertising revenues in fiscal 1997.
Advertising on Playboy.com is priced on a cost-per-thousand basis determined by
page impressions. Advertising is sold by the Company as well as a division of
Softbank, Interactive Media Sales. Advertising revenues for fiscal 1998 are
again expected to be significantly higher than advertising revenues in the prior
year.

     Late in fiscal 1996 the Company added an online version of the Company's
Playboy catalog to Playboy.com, called the Playboy Store, which is discussed
more fully in the Catalog Group.

     In July 1997, the Company launched a pay site on the Internet which is
currently offered on a subscription basis. Pay-per-visit access is expected to
be available by the end of calendar 1997. Playboy Cyber Club allows members to
peruse more than 50,000 pages on the site. Major attractions include individual
home pages for every Playboy Playmate; every Playboy Interview published in the
magazine; Playboy Advisor columns; video clips of Playboy home videos and
Playboy TV shows; the Playboy Photo Library, which includes never-before-
published images from Playboy magazine's 9-million-image photo library; the
Playboy Art Gallery, which features images from the Company's extensive art
collection; and the Playboy Sports Page, which includes real-time sports scores
and sports-related features. Playboy Cyber Club also features six chat rooms and
five exclusive newsgroups. The free and pay sites combined will offer the
Company four sources of revenue: advertising, merchandising, subscription and
pay-per-visit.

     The Company also enters into partnerships with companies to create
multimedia products, such as the fiscal 1997 releases of the following CD-ROM
titles: The Art of Playboy, showcasing images from the Company's extensive art
collection produced with Corel Corporation, and Jenny McCarthy: Playmate
Portfolio, the second celebrity Playmate title produced with Anomaly
Corporation.

INTERNATIONAL PUBLISHING

     The Company licenses the right to publish 15 international editions of
Playboy magazine in the following countries: Australia, Brazil, Croatia, the
Czech Republic, France, Germany, Greece, Italy, Japan, Mexico, Netherlands,
Poland, Russia, Spain and Taiwan. In fiscal 1997, the Company launched an
edition in Croatia and discontinued the South African edition. The Company
recently announced plans to launch a sixteenth edition in Scandinavia, that
initially will circulate in Norway, expanding later to Sweden, Finland and
Denmark. The Polish edition is the first in which the Company has had an equity
interest, which was increased from 45% to a majority interest in March 1996.
Combined average circulation of the international editions is approximately 1.3
million copies monthly. Local publishing licensees tailor their international
editions by mixing the work of their national writers and artists with editorial
and pictorial material from the U.S. edition. The Company monitors the content
of the international editions so that they retain the distinctive style, look
and quality of the U.S. edition, while meeting the needs of their respective
markets. The terms of the license agreements for Playboy magazine's
international editions vary, but in general are for terms of three or five years
and carry a guaranteed minimum royalty as well as a formula for computing earned
royalties in excess of the minimum. Royalty computations are generally based on
both circulation and advertising revenues. In fiscal 1997, three editions --
Brazil, Germany and Japan -- accounted for approximately 55% of the total
licensing revenues from international editions.

                                       8
<PAGE>
 
OTHER PUBLICATIONS

     The Company owns a 20% interest in duPont Publishing, Inc. ("duPont"),
publisher of duPont Registry, A Buyers Gallery of Fine Automobiles; duPont
Registry, A Buyers Gallery of Fine Homes; and, beginning in February 1997,
duPont Registry, A Buyers Gallery of Fine Boats. The Company has an option to
acquire the remaining 80% interest in duPont at a price based on fair market
value as of December 31, 1999, and receives management fees. This investment is
accounted for on the equity method and the Company's proportionate share of
duPont's net income or loss is included in nonoperating income or expense.

ENTERTAINMENT GROUP

     The Company's Entertainment Group operations include the production and
marketing of programming through Playboy TV, other domestic television,
international television and worldwide home video businesses as well as the
worldwide distribution of programming through AdulTVision and the co-production
and distribution of feature films.

     The revenues and operating income of the Entertainment Group were as
follows for the periods indicated in the following table (in millions):

<TABLE> 
<CAPTION> 
                                                         Years Ended June 30,
                                                      -------------------------
                                                       1997      1996     1995
                                                      ------    ------   ------
     <S>                                              <C>       <C>      <C> 
     REVENUES
     Playboy TV
       Cable.......................................   $ 21.2    $ 21.2   $ 18.9
       Satellite Direct-to-Home....................     23.1      16.4      9.6
       Off-Network Productions and Other...........      3.0       1.7      0.4
                                                      ------    ------   ------
     Total Playboy TV..............................     47.3      39.3     28.9
     Domestic Home Video...........................      8.5       9.4      9.5
     International TV and Home Video...............     12.2      11.9     11.2
                                                      ------    ------   ------
     Total Playboy Businesses......................     68.0      60.6     49.6
     AdulTVision...................................      4.5       1.9        -
     Movies and Other..............................      2.2       2.3      2.1
                                                      ------    ------   ------
       Total Revenues..............................   $ 74.7    $ 64.8   $ 51.7
                                                      ======    ======   ======
     OPERATING INCOME                                 
     Profit Contribution Before Programming Expense   $ 39.7    $ 30.5   $ 21.1
     Programming Expense (a).......................    (21.4)    (21.3)   (20.1)
                                                      ------    ------   ------
       Total Operating Income......................   $ 18.3    $  9.2   $  1.0
                                                      ======    ======   ======
</TABLE>

     (a)  Includes amortization expense for all businesses listed above,
including AdulTVision and movies.

PROGRAMMING

     The Entertainment Group develops, produces and distributes programming for
Playboy TV, other domestic pay television, domestic home video and international
television and home video markets. Its productions have included feature films,
magazine-format shows, dramatic series, game shows, anthologies of sexy short
stories and celebrity and Playmate features.

     The Company invests in Playboy-style, original quality programming to
support its expanding businesses. The Company invested $30.7 million, $25.5
million and $21.3 million in entertainment programming in fiscal 1997, 1996 and
1995, respectively. These amounts, which include expenditures for Playboy-
branded programming, AdulTVision and feature films, resulted in 166, 120 and 86
hours of original programming being produced in fiscal 1997, 1996 and 1995,
respectively. At June 30, 1997, the Company's library of exclusive, Playboy-
brand original programming exceeded 1,000 hours. The increase in investments in
programming for fiscal 1997 compared to the prior year primarily reflects
spending for series, films and a celebrity pay-per-view event and home video. In
fiscal 1998, the Company expects to invest approximately $30.8 million in
Company-produced and licensed programming, which would result in approximately
175 hours of original programming being produced. These amounts could vary based
on the timing of completion of productions.

                                       9
<PAGE>
 
     The following tables list movies produced or co-produced by the Company and
the series still in distribution, each generally containing 26 episodes, and
certain information related to each:

<TABLE>
<CAPTION>
   MOVIES                                         NUMBER OF RELEASES
   ------                                         ------------------
   <S>                                            <C>
   Playboy Films
          1995..................................       Three
          1996..................................       Four
          1997..................................       Three

   The Eros Collection
          1995..................................       Six
          1996..................................       Twelve
          1997..................................       Seventeen
</TABLE>

<TABLE>
<CAPTION>
   TITLE OF SERIES                                     GENRE
   ---------------                                     -----
   <S>                                                 <C>
   Playboy Late Night...........................       magazine-format
   Inside Out...................................       anthology
   Eden.........................................       dramatic series
   Playboy's Secret Confessions and Fantasies...       hosted series
   Playboy's Love & Sex Test....................       game show
   Erotic Fantasies.............................       anthology
   Women:  Stories of Passion...................       anthology
   Red Shoe Diaries.............................       anthology
</TABLE>

     In fiscal 1995, the Company began releasing feature films in the $1 million
to $2 million range under the Playboy Films label. These films are completed
under co-production and distribution agreements with, among others, the Motion
Picture Corporation of America. In fiscal 1997, the Company signed a co-
production agreement with Zalman King Entertainment, Inc. ("Zalman King"). The
agreement provides for the Company and Zalman King to co-produce feature films,
two of which were completed in fiscal 1997 and released in early fiscal 1998.
Because of the strong demand for this genre of programming, the Company is able
to presell international distribution rights and earn a quicker return on its
programming investment. All of these films have also aired or will air on
Playboy TV.

     Also in fiscal 1995, the Company created and began marketing The Eros
Collection, a line of small-budget, non-Playboy-branded movies. These movies are
released internationally through home video and television and air on Playboy
TV. In fiscal 1997, seven co-produced films were also included under the Eros
label, bringing the total Eros Collection films released to 17.

     In fiscal 1996, the Company and Orion Home Video ("Orion") signed an
agreement to release both Playboy Films and The Eros Collection films in the
domestic home video market. In 1997, Orion was purchased by a division of MGM/UA
Home Entertainment ("MGM"). The Company is currently discussing future release
schedules and contract obligations with MGM.

     The Company's series air on the Company's Playboy TV networks and are
marketed internationally. Additionally, some episodes have been released as
Playboy Home Video titles and have been licensed to other networks. In fiscal
1996, the Company began production of Women: Stories of Passion ("Women"), a
series of 30-minute erotic anthologies written, produced and directed by women.
In fiscal years 1997 and 1996 combined, the Company licensed 39 episodes of the
Women series to Showtime Networks Inc. ("Showtime"), six of which are to be
delivered in fiscal 1998. Broadcast initially by Showtime, the series is then
distributed worldwide by Playboy.

     As part of the co-production agreement with Zalman King discussed above,
the Company and Zalman King are also co-producing 18 new episodes of the popular
cable television series Red Shoe Diaries, 12 of which were completed during
fiscal 1997. The production of the series is co-financed by the Company and
Showtime. The agreement grants the Company international distribution rights to
the new episodes of Red Shoe Diaries, plus 48 episodes previously aired on
Showtime.

                                       10
<PAGE>
 
     During fiscal 1997, Farrah Fawcett became the subject of the Company's
first multimedia celebrity production. Early in June, Farrah's second Playboy 
magazine cover and pictorial went on sale and she starred in a cable and 
direct-to-home ("DTH") pay-per-view special event. A Playboy home video of the
event was released in August 1997.

     The Company's Playboy-branded programming is available in the United States
through Playboy TV, and internationally through the Company's networks and, on a
tier or program-by-program basis, by foreign broadcasters. Playboy TV is offered
on cable and through the DTH market on a pay-per-view and monthly subscription
basis. The Company currently has three international Playboy TV networks in the
United Kingdom, Japan and Latin America. Additionally, the Company has an
AdulTVision network in Latin America. The Company has also announced plans to
launch networks in Spain, Portugal and South Korea during fiscal 1998. The
Company also distributes its programming on videocassettes, laserdiscs and
digital video discs ("DVDs"), which are sold or rented through retail outlets
worldwide and sold through direct mail in domestic markets.

     The Company's Playboy-branded programming for television and home video
features stylized eroticism in a variety of entertaining formats for men and
women, with an emphasis on programming for couples. The programming does not
contain depictions of explicit sex or scenes that link sexuality with violence,
and is consistent with the level of taste and quality established by Playboy
magazine.

PLAYBOY TV

     When the Company introduced its national pay cable network, Playboy TV, in
1982, it was available only through monthly subscriptions. In December 1989, the
Company began to focus on the then-emerging pay-per-view market by promoting the
pay-per-view option in addition to the monthly subscription option. Pay-per-view
services are available in cable systems that are equipped with addressable
hardware that allows cable subscribers to order specific programs. In recent
years, Playboy TV has added viewers through the DTH business, which is the
fastest-growing segment of the pay television business.

Cable

     In May 1994, the Company expanded Playboy TV from a 10-hour per night
schedule to 24-hour availability. This change has enabled the Company to
increase revenues through maximum utilization of its transponder on Hughes
Communications' Galaxy V satellite by offering more buying opportunities to the
consumer. At June 30, 1997, Playboy TV was available to 11.2 million cable
addressable households, a 1% decrease compared to June 30, 1996, while
households with 24-hour availability decreased 1.1 million, or 28%, to 2.8
million over the same period. The drop in households with 24-hour availability
occurred in the fourth quarter of fiscal 1997 after the enforcement of Section
505 of the Telecommunications Act of 1996 (the "Telecommunications Act"), as
discussed below.

     The performance of Playboy TV in individual cable systems varies based
principally on the ordering technology and the quantity and quality of marketing
done by affiliated cable systems ("Cable Affiliates").

     Pay-per-view permits customers to purchase only as much of the Company's
programming as they wish and only when they desire to watch the programming.
Pay-per-view also permits customers to control the viewing of the programming
within their households. In addition, the relatively low price of an evening of
pay-per-view programming competes well with many other forms of entertainment.
Individual cable system operators determine the retail price of the pay-per-view
service, although prices average approximately $5.25 for a block of programming.

     The number of monthly cable subscribers has declined, as expected. As of
June 30, 1997, Playboy TV had approximately 157,000 monthly subscribing
households, down from 192,000 at June 30, 1996 and 201,000 at June 30, 1995.
Individual Cable Affiliates determine the retail price of the monthly
subscription service, although prices average approximately $9.00, largely
dependent on the number of premium services to which a household subscribes.

                                       11
<PAGE>
 
       The following table illustrates certain information regarding cable
households in general, and Playboy TV (in thousands):

<TABLE> 
<CAPTION> 
                                                                  Playboy TV
                             Total Cable    Cable Addressable  Cable Addressable
                             Households(a)    Households(a)      Households(b)
                            -------------    -------------      -------------
  <S>                       <C>            <C>                <C>
  June 30, 1995                60,350           23,450             10,600
  June 30, 1996                62,850           26,400             11,300
  June 30, 1997                64,000           29,350             11,200

  Compound Annual
   Growth Rate (1995-1997)        3.0%            11.9%               2.8%
</TABLE> 
 
  _______________
  (a)  Source: Estimated by the Company based on information reported in 1997 by
       Paul Kagan Associates, Inc. ("Kagan") for December 31 of each respective
       year.  Kagan projects less than 1% and 9% average annual increases in
       total cable households and total cable addressable households,
       respectively, through calendar 2000.

  (b)  Represents the number of cable addressable households to which Playboy TV
       was available as of the end of the fiscal year.

       Most cable service in the United States is distributed through large
multiple system operators ("MSOs"). At June 30, 1997, the Company had
arrangements with 18 of the nation's 20 largest MSOs. These 18 MSOs, through
Cable Affiliates, controlled access to approximately 56.0 million, or 88%, of
the 64.0 million total cable households. Once arrangements are made with an MSO,
the Company is able to negotiate channel space for Playboy TV with the Cable
Affiliates controlled by that MSO, and acceptance by Cable Affiliates provides
the basis for expanding the Company's access to individual cable households.
Four of these 18 MSOs served approximately 8.7 million, or 78%, of the 11.2
million cable addressable households to which Playboy TV was available at June
30, 1997. Consistent with industry practice, the Company's agreements with Cable
Affiliates are generally cancelable upon 60 or 90 days' notice by either party.

       At June 30, 1997, the cable systems in which Playboy TV was offered
included approximately 22.1 million cable households which either had access, or
could obtain access, to the network. Of these households, 11.7 million could
purchase Playboy TV only on a pay-per-view basis, 0.7 million could purchase
only on a monthly subscription basis and 9.7 million could purchase the
programming on either basis.

       Management believes that the Telecommunications Act discussed below has
slowed growth in cable access for the Company's domestic pay television
businesses. Additionally, management believes that the growth has slowed in
recent years due to the effects of cable reregulation by the Federal
Communications Commission ("FCC"), including the "going-forward rules" announced
in fiscal 1995 which provide cable operators with incentives to add basic
services. As cable operators have utilized available channel space to comply
with "must-carry" provisions, mandated retransmission consent agreements and
"leased access" provisions, competition for channel space has increased.
Additionally, the delay of new technology, primarily digital set-top converters
which would dramatically increase channel capacity, has contributed to the
slowdown. Management believes that growth will continue to be affected in the
near term as the cable television industry responds to the FCC's rules and
subsequent modifications, and develops new technology. However, as digital
technology (which is unaffected by Section 505) becomes more available, the
Company believes that ultimately its pay television networks will be available
to the vast majority of cable households on a 24-hour basis.

                                       12
<PAGE>
 
     In February 1996, Congress passed the Telecommunications Act, and President
Clinton signed it into law.  Certain provisions of the Telecommunications Act
are directed exclusively at cable programming in general and adult cable
programming in particular. In some cable systems, audio or momentary bits of
video of premium or pay-per-view channels may accidentally become available to
nonsubscribing cable customers. This is called "bleeding." The practical effect
of Section 505 of the Telecommunications Act ("Section 505") is to require many
existing cable systems to employ additional blocking technology in every
household in every cable system that offers adult programming, whether or not
customers request it or need it, to prevent any possibility of bleeding, or to
restrict the period during which the programming is transmitted from 10:00 p.m.
to 6:00 a.m. Penalties for violation of the Telecommunications Act are
significant and include fines and imprisonment. Surveying of cable operators and
initial results indicate that most will choose to comply with Section 505 by
restricting the hours of transmission. See Part I. Item 3. "Legal Proceedings."

     Management believes that the Company's revenues attributable to its
domestic pay television cable services will continue to be materially adversely
affected as a result of enforcement of Section 505 due to reduced buy rates from
the systems that roll back carriage to a 10:00 p.m. start time and possibly
reduced carriage from cable operators due to aggressive competition for carriage
from all program suppliers. However, the impact on the fiscal year ended June
30, 1997 was not material as enforcement of Section 505 did not commence until
May 18, 1997. Preliminary results which the Company has received from the cable
operators indicate that the Entertainment Group's annual revenue decline will be
approximately $5 million. The Company intends to pursue in the United States
District Court in Wilmington, Delaware (the "Court") its case challenging on
constitutional grounds the validity of Section 505 and to seek a permanent
injunction against the enforcement of Section 505. There can be no assurance
that the Court will grant such an injunction. The Company's full case on the
merits will not be heard or decided by the Court until calendar 1998.

     Additionally, from time to time, certain groups have sought to exclude the
Company's programming from local pay television distribution because of the
adult-oriented content of the programming. Management does not believe that any
such attempts will materially affect the Company's access to cable systems, but
the nature and impact of any such limitations in the future cannot be
determined.

     Growth in the pay-per-view market is expected to result in part from cable
systems upgrades, utilizing fiber-optic, compression technologies or other
bandwidth expansion methods that provide cable operators additional channel
capacity. When implemented, compression technology, where employed, will
dramatically increase channel capacity. Industry analysts expect a large
percentage of this additional channel capacity to be dedicated to pay-per-view
programming. The timing and extent of these developments and their impact on the
Company cannot yet be determined.

     Playboy TV's cable programming is delivered primarily through a
communications satellite transponder. Playboy TV's current transponder lease,
effective January 1, 1993, contains protections typical in the industry against
transponder failure, including access to spare transponders on the same
satellite as well as transponders on another satellite currently in operation.
Access to the transponder may be denied under certain narrowly defined
circumstances relating to violations of law or threats to revoke the license of
the satellite owner to operate the satellite based on programming content.
However, the Company has the right to challenge any such denial and believes
that the transponder will continue to be available to it through the end of the
expected life of the satellite (currently estimated to be in 2004). The
Company's current lease term expires October 30, 2001.

     As of April 30, 1996, the Company was no longer obligated to make monthly
royalty payments that the Company had paid under a termination agreement with
the former distributor of its pay television service. As a result, the profit
contribution of Playboy TV and the operating performance of the Entertainment
Group have been favorably impacted by the termination of such royalty payments.

                                       13
<PAGE>
 
     Competition among providers of cable services for channel space and viewer
spending is intense and the Company competes in this segment of its business
primarily on the basis of its brand name and its original unique quality
programming. Playboy TV's competition varies in the type and quality of
programming offered, and includes adult movie services which offer primarily
third party programming. As the Company's agreements with cable operators have
come up for renewal or renegotiation, the Company has experienced significant
competition from these lower cost competitors with respect to the revenue split
between the cable operator and the Company. The Company believes that a majority
of its current fee arrangements with its Cable Affiliates with respect to
Playboy TV are generally more favorable to it as a service provider than fee
arrangements offered by its adult movie service competitors and less favorable
to the Company as a service provider than fee arrangements offered by general
interest movie service competitors. While there can be no assurance that the
Company will be able to maintain its current fee structures in the face of price
competition, the Company believes that strong Playboy brand recognition, the
quality of its programming and its resulting ability to appeal more effectively
to a broader range of adult audiences are critical factors which will continue
to differentiate Playboy TV from its competitors. In fiscal 1996, in part as a
response to such price competition, the Company launched a flanker channel,
AdulTVision, to provide a lower-cost product that, in combination with Playboy
TV, can result in a more attractive overall fee arrangement for cable operators.

DTH

     The Company also provides Playboy TV via encrypted signal, on both a pay-
per-view and subscription basis, to home satellite dish viewers. The DTH market,
which is not impacted by Section 505, is the fastest growing segment of Playboy
TV, with fiscal 1997 DTH revenues exceeding cable revenues for the first time.
As of June 30, 1997, 1996 and 1995, Playboy TV was available on a monthly
subscription and/or pay-per-view basis to approximately 6,277,000, 4,867,000 and
3,282,000 DTH viewers, respectively. At the end of fiscal 1994, Playboy TV
became one of the first networks to be launched on DirecTV, the first commercial
digital broadcast satellite ("DBS") service. This service provides exceptional
improvements in program delivery and consumer interface to households equipped
with Digital Satellite System receiving units, consisting of an 18-inch
satellite antenna, a digital receiver box and a remote control. Playboy TV
expanded from 10-hour to 24-hour programming on DirecTV in August 1995. Playboy
TV was added to a second DBS service, PrimeStar, at the end of fiscal 1995 and
was expanded from 10-hour to 24-hour programming and became available on a
subscription (as well as a pay-per-view) basis beginning in April 1997. The
significant growth in the DTH market has provided the Company with an expanded
customer base via a digital transmission which has produced higher buy rates
than analog cable markets.

DOMESTIC HOME VIDEO

     The Company also distributes its original programming domestically via
videocassettes, laserdiscs and DVDs that are sold or rented in video stores,
music and other retail outlets and through direct mail, including two of the
Company's catalogs. Playboy Home Video is one of the largest-selling brands of
nontheatrically released, special-interest videos in the United States. Playboy
Home Video was named as Billboard magazine's "Top Video Sales Label" for
calendar years 1996 and 1995. The format of Playboy Home Videos is consistent
with the style, quality and focus of Playboy magazine.

     During fiscal 1995, the Company released 14 new Playboy Home Video titles,
including the release of The Best of Pamela Anderson in June 1995, which became
the first Playboy Home Video title ever to reach the number one spot on
Billboard magazine's weekly Top Video Sales Chart ("Sales Chart"), a position
that it maintained for 12 weeks in fiscal 1996. Additionally, three other fiscal
1995 releases were in the top five on the Sales Chart. In addition, the Company
released four other titles in fiscal 1995, including a documentary and a workout
video. Also in fiscal 1995, a new product line, The Eros Collection, was
introduced. As previously discussed, these are small-budget, non-Playboy-branded
movies.

     In fiscal 1996, the Company released 14 new Playboy Home Video titles,
including The Best of Anna Nicole Smith which reached the number two spot on the
Sales Chart. Eight of the 14 new titles entered the top five on the Sales Chart
in fiscal 1996. The Best of Jenny McCarthy was released in June 1996 and became
the second Playboy title to reach the number one spot on the Sales Chart, a
position it held for five weeks in the summer of 1996. Due to its outstanding
performance throughout the year, this title held the number four position in
Billboard magazine's 1996 Year in Video Chart.

                                       14
<PAGE>
 
     The Company also released 14 new Playboy Home Video titles in fiscal 1997,
all of which entered the top 20 on the Sales Chart during the fiscal year, with
11 of the 14 also reaching the top ten. The Company plans to release 16 Playboy
Home Video titles in fiscal 1998.

     In addition to retail sales, the Company also sells its videos through
direct-marketing channels, including Playboy magazine, Playboy catalog, Critics'
Choice Video catalog and the Playboy Store, on Playboy.com. The Company has also
entered into various direct marketing alliances for the sales of its continuity
series. In fiscal 1997, the Company introduced a second continuity series
featuring new products with Sony Music Direct. As of June 1997, Sony Music
Direct also took over from Time Life Inc. the marketing and distribution of the
first continuity series representing the core retail product line to new direct
response customers. Time Life Inc. will continue to market and distribute the
core retail product to the existing customer base through June 1998. Also, the
Company entered into an agreement with Real Entertainment, Inc. in May 1997 for
a separate direct response program representing the Playboy Home Video product
line.

     The Company's Playboy Home Video products have been distributed in the
United States and Canada by Universal Music & Video Distribution ("Uni";
formerly Uni Distribution Corp.) whereby, until the fourth quarter of fiscal
1995, the Company was responsible for manufacturing the video product and for
certain marketing and sales functions. The Company's new release titles are
still distributed in this manner, however, in the fourth quarter of fiscal 1995
the Company entered into a three-year distribution agreement with Uni related to
backlist titles (titles in release for longer than a year) that shifted
manufacturing and marketing responsibilities to Uni. The Company has received
annual guarantees for the backlist titles, the first two years of which were
subject to certain earn-out provisions. During fiscal 1997, the third and final
year of the agreement was extended through June 1998.

     The Company also distributes its video programming via laserdiscs and,
beginning in fiscal 1997, the new DVD format, through agreements with Image
Entertainment, Inc.

INTERNATIONAL TV AND HOME VIDEO

     Internationally, Playboy programming is available in approximately 150
countries, either on a tier or program-by-program basis or, in the United
Kingdom, Japan and Latin America, through a local Playboy network in which the
Company owns an equity interest and from which it receives licensing fees for
programming and the use of the Playboy brand name.

     The Company markets its programming to foreign broadcasters and pay
television services. As appropriate, typically the licensees then customize, dub
or subtitle the programming to meet the needs of individual markets. In
countries that can support a Playboy programming tier, the Company has expanded
its relationships with foreign broadcasters by entering into exclusive multiyear
multiproduct output agreements with international pay television distributors.
These agreements enable the Company to have an ongoing branded presence in
international markets and generate higher and more consistent revenues than
selling programs on a show-by-show basis.

     In fiscal 1995, the Company launched the first international Playboy TV
network in the United Kingdom in a joint-venture agreement with Flextech plc, a
U.K. entertainment company that is majority-owned by a subsidiary of Tele-
Communications, Inc. ("TCI") and British Sky Broadcasting Ltd. ("BSKyB"). The
Company owns 19% of the network, with an option to acquire an additional 10%
equity interest, and receives license fees for programming and the use of the
Playboy brand name.

     During fiscal 1996, a second international Playboy TV network was launched
in Japan in partnership with Tohokushinsha Film Corp. in which the Company owns
less than a 20% interest. Additionally, the Company entered into a long term
program supply agreement under which it will provide 700 hours of programming
over the first five years of the venture and receives a royalty for use of its
brand name. During fiscal 1997, the venture was granted a license to distribute
to the DTH market in Japan.

                                       15
<PAGE>
 
     A third international Playboy TV network and the first international
AdulTVision network were launched in Latin America in the fall of 1996. The
Company holds a 19% interest in the venture, with an option to acquire up to
49.9% of all equity interests. The Company also receives licensing fees for its
programming and royalty payments for use of its brand name. The venture is with
an affiliate of the Cisneros Group of Companies ("Cisneros"), one of Latin
America's most prominent conglomerates and broadcasters. The two Latin American
networks are on Galaxy Latin America, a DTH service majority-owned by Hughes
Electronics, which owns DirecTV in the United States.

     The Company's partnership with Cisneros has been expanded to encompass
Playboy TV and AdulTVision networks in Spain and Portugal, which are expected to
be launched during fiscal 1998. In March 1997, the Company announced that it
will launch a Playboy TV network in South Korea through a partnership with
Daewoo Corporation. The Company will own 15% of the venture; the highest equity
position a foreign entity can hold. The South Korean network, expected to be
launched during fiscal 1998, will initially be offered on a 24-hour basis in
hotels and motels. The Company continues to explore opportunities for additional
international networks.

     As the Company's international networks grow, the Company intends to
produce programming specifically targeted to the local markets in order to
maximize the appeal of Playboy TV among the Company's new customers. For
example, the U.S. popularity of Night Calls, the Company's live call-in talk
show, prompted the creation of Night Calls U.K. in fiscal 1997, and the Company
also plans to develop a Latin American version of the show.

     Through separate distribution agreements, the Company also distributes its
U.S. home video products to more than 50 countries in South America, Europe,
Australia, Asia and Africa. These products are based on the videos produced for
the U.S. market, with dubbing or subtitling into the local language where
necessary.

ADULTVISION

     In July 1995, the Company launched a second pay television network,
AdulTVision, as a flanker network to Playboy TV. The new network allows the
Company to appeal more effectively to a broader range of adult audiences.
AdulTVision is principally offered on a pay-per-view basis and is sold primarily
in combination with Playboy TV through cable operators, and to the DTH market.
At June 30, 1997, the network was available in approximately 5.3 million cable
addressable and DTH households. The network reported an operating loss for
fiscal 1996 but was profitable in fiscal 1997. As previously discussed, the
Company launched the network internationally in Latin America in the fall of
1996 and expects to launch an additional AdulTVision network in Spain and
Portugal during fiscal 1998.

     AdulTVision's programming is available through a full-service distribution
agreement with a third-party provider until June 1998. Under the terms of this
agreement, uplink, encoding, access to a transponder and other services are
provided. Management believes that upon expiration of the current agreement it
will be able to continue with its current provider or locate another transponder
for the transmission of AdulTVision.

PRODUCT MARKETING GROUP

     The Product Marketing Group licenses the Playboy name, Rabbit Head Design
and other trademarks and artwork owned by the Company for the worldwide
manufacture, sale and distribution of a variety of consumer products.

     The revenues and operating income of the Product Marketing Group were as
follows for the periods indicated in the following table (in millions):

<TABLE> 
<CAPTION> 
                                               Years Ended June 30,
                                             ------------------------
                                             1997      1996      1995
                                             ----      ----      ----
  <S>                                        <C>       <C>       <C> 
  REVENUES...............................    $8.0      $7.1      $6.8
                                             ====      ====      ====
  OPERATING INCOME.......................    $3.5      $3.7      $3.4
                                             ====      ====      ====
</TABLE> 

                                       16
<PAGE>
 
     The Product Marketing Group works with licensees to develop, market and
distribute high-quality, branded merchandise. The Company's licensed product
lines include men's clothing, accessories, watches, jewelry, fragrances, small
leather goods, stationery, eyewear, home fashions and condoms. These products
are marketed principally in countries in Asia, primarily through retail outlets,
including department and specialty stores. The Company's Hong Kong-based apparel
licensee operates approximately 450 freestanding Playboy stores and boutiques
within department stores in China and Hong Kong. To control more effectively
sales and distribution in mainland China, this licensee has five distribution
and sales offices throughout the country and is expected to complete
construction of a new factory by the end of calendar 1997.

     Continuing its alliance with Consolidated Cigar Corporation, a second
Playboy cigar line was launched in fiscal 1997, the limited-edition LeRoy Neiman
Selection. Neiman, whose artwork has been featured in Playboy magazine for more
than 40 years, created an original work of art for the cigar box and his image
appears on the cigar band. In fiscal 1998, Playboy by Don Diego cigars, the
Company's first cigar line, will be marketed internationally for the first time,
with initial rollouts in Germany, Japan and the United Kingdom.

     Royalties are based on a fixed or variable percentage of the licensee's
total net sales, in many cases against a guaranteed minimum. In fiscal 1997,
approximately 72% of the royalties earned from licensing the Company's
trademarks was derived from licensees in Asia, 13% from the United States and
12% from Europe.

     The Company maintains control of the design and quality specifications of
its licensed products to ensure that products are consistent with the quality of
the Playboy image. To project a consistent image for Playboy-branded products
throughout the world, a global advertising campaign and brand strategy was
launched in fiscal 1995 to integrate all of the marketing efforts of the product
licensees and to control the brand more effectively. Significant investments in
brand marketing and product design were also made during fiscal 1997 to further
promote a cohesive brand image.

     To capitalize on its international name recognition, the Company continues
to increase its international product marketing activities, specifically
targeting growth for its licensing business in South America and Europe.

     Special Editions, Ltd. primarily licenses art-related products based on the
Company's extensive collection of artwork, many of which were commissioned as
illustrations for Playboy magazine and for use in the Company's other
businesses. These include posters, limited-edition prints, art watches, art ties
and collectibles. Prominent artists represented have included Salvador Dali,
Keith Haring, LeRoy Neiman, Patrick Nagel, Alberto Vargas, Ed Paschke, Andy
Warhol, Bas Van Reek, Karl Wirsum and Roger Brown.

     Additionally, the Company owns all of the trademarks and service marks of
Sarah Coventry, Inc., which it licenses primarily domestically. Costume jewelry
and watches are the principal product lines distributed by Sarah Coventry
licensees.

     To protect the success and potential future growth of the Company's product
marketing and other businesses, the Company actively defends its trademarks
throughout the world and monitors the marketplace for counterfeit products.
Consequently, it initiates legal proceedings from time to time to prevent
unauthorized use of the trademarks. The Company uses a hologram on Playboy
packaging as a mark of authenticity. While the trademarks differentiate the
Company's products, the marketing of apparel and jewelry is an intensely
competitive business that is extremely sensitive to shifts in consumer buying
habits and fashion trends, as well as changes in the retail sales environment.

                                       17
<PAGE>
 
CATALOG GROUP

     The Company's Catalog Group operations include the direct marketing of
products through Critics' Choice Video, Collectors' Choice Music and Playboy
catalogs, combined with the marketing of products through sites on the Internet.

     The revenues and operating income of the Catalog Group were as follows for
the periods indicated in the following table (in millions):

<TABLE> 
<CAPTION> 
                                       Years Ended June 30,
                                     ------------------------
                                      1997     1996     1995  
                                     ------   ------   ------ 
  <S>                                <C>      <C>      <C> 
  REVENUES.......................... $ 76.3   $ 71.7   $ 61.4
                                     ======   ======   ====== 
                                                     
  OPERATING INCOME.................. $ 4.8    $  5.2   $  5.2
                                     ======   ======   ======
</TABLE> 


     The Critics' Choice Video catalog, one of the largest-circulation catalogs
of classic, popular and hard-to-find movies, is published quarterly and includes
movies from all of the major film studios and hundreds of special-interest
videos. The catalog has expanded through alternative distribution methods such
as package inserts, solo mailings and ads in specialty publications. Critics'
Choice Video was challenged in fiscal 1997 by a softness in prospect catalog
response rates and, as a result, is planning new initiatives for fiscal 1998 to
counter this softness. In the fall of 1997, the catalog is planning to launch
CCVideo, an online version of the catalog, and The Big Book of Movies, a 324-
page, perfect-bound oversize catalog featuring 10,000 in-stock videos, of which
over 2,000 will be offered at a 25% discount. This catalog is expected to help
establish Critics' Choice Video as the ultimate catalog authority in home video.

     The Collectors' Choice Music catalog currently offers more than 1,500
titles from all music genres on CDs and cassettes, including imports and 
hard-to-find reissues. The Collectors' Choice Music catalog is published three 
times annually. Since the catalog's inception in fiscal 1994, the Company has
successfully increased the circulation and product offerings of the catalog,
resulting in year-over-year increases in revenues and operating income.

     In a continuing effort to provide superior customer service, the Critics'
Choice Video and Collectors' Choice Music catalogs operate telephone search
lines through which customers can inquire about the availability of any film or
musical recording, including those not in the catalogs.  This service not only
provides immediate assistance to the customer, but information on the interests
of the customers. Also, in fiscal 1997 the Company produced, under its own
labels, 24 exclusive releases under each of the Critics' Choice Video and
Collectors' Choice Music catalogs, more than double the number of exclusive
titles offered in fiscal 1996.  Both catalogs plan to continue to expand their
exclusive offerings in fiscal 1998.

     Playboy catalog products include Playboy-branded fashions, cigars and
gifts, Playboy Home Video titles, Playboy collectibles, such as calendars, back
issues of the magazine and newsstand specials, and CD-ROM products. The Playboy
catalog is published three times annually and, beginning in fiscal 1998, has
been reformatted to a larger (81/2" x 11"), more upscale catalog which will
expand on Playboy-branded and licensed product offerings.

     To expand the reach of the group's products, in April 1996 an online
version of the Playboy catalog, called the Playboy Store, was added to the
Company's Internet site (http://www.playboy.com). The Playboy Store offers, at
20% less than through the mail, the same products as the printed version. In
fiscal 1997, sales from the Playboy Store equaled approximately 9% of the print
catalog sales, of which 80% were from first-time buyers, and orders were
received from approximately 40 countries. In fiscal 1998, the group is planning
to expand the Playboy Store, including adding more interactive features.  Based
on this performance and consumer interest in purchasing music and videos online,
the group launched CCMusic, an online version of the Collectors' Choice Music
catalog, in the summer of 1997 at http://www.ccmusic.com. As previously
discussed, the group is also planning to launch CCVideo, the online version of
the Critics' Choice Video catalog, in the fall of 1997 at
http://www.ccvideo.com.

                                       18
<PAGE>
 
     Paper is the principal raw material used in publishing the Company's
catalogs. In fiscal 1997, all three of the catalogs were favorably impacted by
lower paper prices, which had been significantly higher in fiscal 1996. The
Company plans to continue to increase overall circulation for the catalogs in
fiscal 1998.

  In the summer of 1997, near the end of a five-year lease, the catalog
operations began moving from its former facility to a larger facility, under
terms of a built-to-suit lease, to meet additional space requirements resulting
from growth in the business. The new facility is located in the same Chicago
suburb and constitutes the group's second expansion in five years. The facility
features an automated inventory management system and houses the group's
merchandising, marketing, customer service and order fulfillment divisions. The
Company will initially occupy 106,000 square feet of space and has an option to
lease an additional 23,000 square feet commencing in December 2002.

     The catalog business is subject to competition from other catalogs and
distributors and retail outlets selling similar merchandise. The Company
continuously reviews potential catalog acquisitions and joint ventures to
publish catalogs that would offer products, especially entertainment software,
that would appeal to customers who buy the Company's other merchandise. In
fiscal 1997, the Company purchased from the trustee in bankruptcy selected
assets of the Time Warner Viewer's Edge videocassette catalog.

CASINO GAMING

     In fiscal 1996, the Company announced plans to reenter the casino gaming
business. The Company, with a consortium of Greek investors, bid for and won an
exclusive casino gaming license on the island of Rhodes, Greece. The Company's
consortium executed the contract with the government in October 1996 and is
presently renovating the historic Hotel des Roses that will be the Playboy
Casino and Beach Hotel, which is expected to open in calendar 1998. The Company
is continuing to explore other casino gaming opportunities with a strategy to
form joint ventures, with strong local partners, in which the Company would
receive license fees for the use of the Playboy name and trademarks and would
consider taking equity positions.

SEASONALITY

     The Company's businesses are generally not seasonal in nature.  However,
second quarter revenues and operating income are typically impacted by higher
newsstand cover prices of holiday issues.  This, coupled with higher sales of
subscriptions of Playboy magazine, also results in an increase in accounts
receivable.

PROMOTIONAL AND OTHER ACTIVITIES

     The Company believes that its sales of products and services are enhanced
by the public recognition of Playboy as a lifestyle. To establish such public
recognition, the Company, among other activities, acquired in 1971, a mansion in
Holmby Hills, California known as the "Playboy Mansion" where the Company's
founder, Hugh M. Hefner, lives. The Playboy Mansion is used for various
corporate activities, including serving as a valuable location for video
production and magazine photography, business meetings, enhancing the Company's
image, charitable functions and a wide variety of promotional and marketing
purposes. The Playboy Mansion generates substantial publicity and recognition
which increase public awareness of the Company and its products and services. As
indicated in Part III. Item 13., Mr. Hefner pays rent to the Company for that
portion of the Playboy Mansion used exclusively for his and his family's
residence as well as the value of meals and other benefits received by him, his
family and personal guests. The Playboy Mansion is included in the Company's
financial statements as of June 30, 1997 at a cost, including all improvements
and after accumulated depreciation, of approximately $2,740,000. The operating
expenses of the Playboy Mansion, including depreciation, taxes and security (but
excluding video taping which is now reflected as a direct controllable expense
in the Office of the Chairman Emeritus), net of rent received from Mr. Hefner
were approximately $3,635,000, $3,615,000 and $3,530,000 for the years ended
June 30, 1997, 1996 and 1995, respectively.

     Through the Playboy Foundation, the Company supports not-for-profit
organizations and projects concerned with issues historically of importance to
Playboy magazine and its readers, including anti-censorship efforts, civil
rights, AIDS education, prevention and research, and reproductive freedom. The
Playboy Foundation provides financial support to many organizations and also
donates public service advertising space in Playboy magazine and in-kind
printing and design services.

                                       19
<PAGE>
 
EMPLOYEES

     At August 31, 1997, the Company employed 684 full-time employees compared
to 636 at August 31, 1996. No employees are represented by collective bargaining
agreements. The Company believes it maintains a satisfactory relationship with
its employees.

                                       20
<PAGE>
 
Item 2.  Properties
- -------------------

The Company leases office space at the following locations:

     The Company was lessee under an initial fifteen-year lease effective
September 1989 of approximately 100,000 square feet of corporate headquarters
space located at 680 North Lake Shore Drive, Chicago, Illinois.  In August of
1996, the Company renegotiated this lease on more favorable terms, including a
lower base rent which will result in savings of approximately $2.0 million over
the initial term of the lease, combined with the Company obtaining certain
expansion options in the building.  Further, the lease term was extended three
years to August 2007, with a renewal option for an additional five years.
Subsequent to the renegotiation of the lease, average annual base rental expense
is approximately $985,000. The Company was granted a rent abatement for the
first two years of the initial lease; however, rent expense is being charged to
operations on a straight-line basis over the extended term of the lease.
Additionally, the lease requires the Company to pay its proportionate share of
the building's real estate taxes and operating expenses. The majority of this
space is used by all of the Company's operating groups, primarily Publishing.

     The Company's Publishing Group headquarters in New York City consists of
approximately 50,000 square feet of space in the Crown Building, 730 Fifth
Avenue, Manhattan.  The Crown Building lease expires in August 2004, has an
average annual base rental expense of approximately $1,380,000, and is subject
to periodic increases to reflect rising real estate taxes and operating
expenses.  The Company was granted a rent abatement under this lease; however,
rent expense is being charged to operations on a straight-line basis over the
term of the lease.  A limited amount of this space is utilized by the
Entertainment and Product Marketing Groups and executive and administrative
personnel.

     The Company's principal Entertainment Group offices are located at 9242
Beverly Boulevard, Beverly Hills, California ("Beverly Building").  The Company
holds a lease for approximately 40,000 square feet in the Beverly Building
through March 2002, with an average annual base rental expense of approximately
$1,550,000, which is subject to annual increases calculated on a formula
involving tax and operating expense increases.  The Company was granted a
partial rent abatement for the first two years of the lease; however, rent
expense is being charged to operations on a straight-line basis over the term of
the lease.  Additionally, a limited amount of space is utilized by the
Publishing Group and executive and administrative personnel.

The Company leases space for its operations facilities at the following
locations:

     In fiscal 1993, the Company entered into a five-year lease for a 64,000
square foot warehouse facility in Itasca, Illinois, which has been used
primarily for Catalog Group operations. Due to the growth of the catalog
business, beginning June 1997, the Company began leasing a new larger facility
in the same Chicago suburb under a 10 1/2 year lease, with a renewal option for
an additional five years. The purpose of the catalog operations facility is to
provide order fulfillment and related activities, and also house a portion of
the Company's data processing operations and serve as a storage facility for the
entire Company. The Company will initially utilize 106,000 square feet of space
in the new facility and has an option to lease an additional 23,000 square feet
commencing December 2002. The lease under the previous facility was terminated
early as of August 1997. The average annual base rental expense under the
previous lease was approximately $300,000, and will be approximately $775,000
under the new lease agreement. Additionally, the lease terms require the Company
to pay real estate taxes and operating expenses.

     The Company's West Coast photography studio is located in Santa Monica,
California, under terms of a ten-year lease, which commenced January 1994.  The
lease is for approximately 9,800 square feet of space, with an average annual
base rental expense of approximately $180,000.  The Company was granted a rent
abatement under this lease; however, rent expense is being charged to operations
on a straight-line basis over the term of the lease.  Additionally, the lease
requires the Company to pay its proportionate share of the building's real
estate taxes and operating expenses.

     In June 1995, the Company entered into a two-year lease effective July 1995
for a motion picture production facility to be used by its Entertainment Group
located in Los Angeles, California.  In March 1997, this lease was extended an
additional year until June 1998.  The lease is for 11,600 square feet, with an
annual base rental expense of approximately $105,000 for the first two years,
which increases three percent in the third year.

The Company owns a Holmby Hills, California mansion property comprised of 5-1/2
acres. See "Promotional and Other Activities" under Part I. Item 1.

                                       21
<PAGE>
 
Item 3.  Legal Proceedings
- --------------------------

     The Company is from time to time a defendant in suits for defamation and
violation of rights of privacy, many of which allege substantial or unspecified
damages, which are vigorously defended by the Company. The Company is presently
engaged in other litigation, most of which is generally incidental to the normal
conduct of its business and is immaterial in amount. Management believes that
its reserves are adequate and that no such action will have a material adverse
impact on the Company's financial condition. However, there can be no assurance
that the Company's ultimate liability will not exceed its reserves. See Note O
of Notes to Consolidated Financial Statements.

     In February 1996, Congress passed the Telecommunications Act, and President
Clinton signed it into law. Certain provisions of the Telecommunications Act are
directed exclusively at cable programming in general and adult cable programming
in particular. In some cable systems, audio or momentary bits of video of
premium or pay-per-view channels may accidentally become available to
nonsubscribing cable customers. This is called "bleeding." The practical effect
of Section 505 of the Telecommunications Act is to require many existing cable
systems to employ additional blocking technology in every household in every
cable system that offers adult programming, whether or not customers request it
or need it, to prevent any possibility of bleeding, or to restrict the period
during which the programming is transmitted from 10:00 p.m. to 6:00 a.m.
Penalties for violation of the Telecommunications Act are significant and
include fines and imprisonment. Surveying of cable operators and initial results
indicate that most will choose to comply with Section 505 by restricting the
hours of transmission.

     On February 26, 1996, one of the Company's subsidiaries filed a civil suit
challenging Section 505 on constitutional grounds. On March 7, 1996, the Company
was granted a Temporary Restraining Order ("TRO") staying the implementation and
enforcement of Section 505. In granting the TRO, the court found that the
Company had demonstrated it was likely to succeed on the merits of its claim
that Section 505 is unconstitutional. On November 8, 1996, eight months after
the TRO was granted, a three-judge panel in the Court denied the Company's
request for preliminary injunction against enforcement of Section 505 of the Act
and, in so denying, found that the Company was not likely to succeed on the
merits of its claim. The Company appealed the Court's decision to the United
States Supreme Court and enforcement of Section 505 was stayed pending that
appeal. On March 24, 1997, without opinion, the Supreme Court summarily affirmed
the Court's denial of the Company's request for a preliminary injunction. On
July 22, 1997, the Company filed a motion for summary judgment on the ground
that Section 505 is unconstitutionally vague based on the Supreme Court's
decision on June 26, 1997 that certain provisions of the Telecommunications Act
regulating speech on the Internet were invalid for numerous reasons, including
vagueness. The Company is awaiting a decision on its motion by the Court.

     Management believes that the Company's revenues attributable to its
domestic pay television cable services will continue to be materially adversely
affected as a result of enforcement of Section 505 due to reduced buy rates from
the systems that roll back carriage to a 10:00 p.m. start time and possibly
reduced carriage from cable operators due to aggressive competition for carriage
from all program suppliers. However, the impact on the fiscal year ended June
30, 1997 was not material as enforcement of Section 505 did not commence until
May 18, 1997. Preliminary results which the Company has received from the cable
operators indicate that the Entertainment Group's annual revenue decline will be
approximately $5 million. The Company intends to pursue in the Court its case
challenging on constitutional grounds the validity of Section 505 and to seek a
permanent injunction against the enforcement of Section 505. There can be no
assurance that the Court will grant such an injunction. The Company's full case
on the merits will not be heard or decided by the Court until calendar 1998.

                                       22
<PAGE>
 
     On December 18, 1995, BrandsElite International Corporation, an Ontario,
Canada corporation ("BrandsElite"), filed a complaint against the Company in the
Circuit Court of Cook County, Illinois. In the complaint, BrandsElite, an
international distributor of premium merchandise, including liquor, perfume,
cosmetics and luxury gifts, principally to duty-free retailers, alleges that the
Company breached a product license agreement, shortly after its execution by the
Company in October 1995. The agreement provided for the appointment of
BrandsElite as the exclusive, worldwide licensee of the Playboy trademark and
tradename with respect to the sale of cognac and possibly some deluxe whiskeys.
The Company has admitted that it advised BrandsElite that it had determined not
to proceed with the transaction but disputes strongly BrandsElite's allegation
that as a result of the Company's breach, BrandsElite has suffered millions of
dollars of damages in future lost profits and diminished value of its stock.
BrandsElite also seeks to recoup alleged out-of-pocket expenses, fees and costs
incurred in bringing the action, and specific performance of the agreement. The
license agreement provides for recovery by a party in any judgment entered in
its favor of attorneys' fees and litigation expenses, together with such court
costs and damages as are provided by law. The action is currently in discovery.

Item 4.  Submission of Matters to a Vote of Security Holders
- ------------------------------------------------------------

     There were no matters submitted to a vote of security holders during the
fourth quarter of fiscal 1997.

                                       23
<PAGE>
 
EXECUTIVE OFFICERS
- ------------------

The following table sets forth information with respect to the Company's
executive officers:

Name, Age and Position            Business Experience During Past 5 Years
- ----------------------            --------------------------------------- 

Hugh M. Hefner, 71                Founded the Company in 1953. Has been Chairman
Chairman Emeritus and             Emeritus and Editor-in-Chief since November  
Editor-in-Chief                   1988. From October 1976 to November 1988     
                                  served as Chairman of the Board and Chief    
                                  Executive Officer, and before that served as 
                                  Chairman, President and Chief Executive      
                                  Officer.                                      
                                  

Christie Hefner, 44               Appointed to present position in November    
Chairman of the Board and         1988. From September 1986 to November 1988   
Chief Executive Officer           served as Vice Chairman of the Board,        
                                  President and Chief Operating Officer. From  
                                  February 1984 to September 1986 served as    
                                  President and Chief Operating Officer; had   
                                  been President since April 1982. From January
                                  1978 to April 1982 was a Corporate Vice      
                                  President. She joined the Company in 1975 as 
                                  Special Assistant to the Chairman of the     
                                  Board.                                        
                                  
                                  
Linda G. Havard, 42               Appointed to present position in May 1997.   
Executive Vice President,         From August 1982 to May 1997 held various    
Finance and Operations,           financial and management positions at Atlantic
and Chief Financial Officer       Richfield Company ("ARCO"). From October 1996
                                  to May 1997 served as ARCO's Senior Vice     
                                  President in the Global Energy Ventures      
                                  division. She also served as ARCO's Vice     
                                  President of Corporate Planning from January 
                                  1994 to December 1996. Her other positions   
                                  with ARCO have included Vice President,      
                                  Finance, Planning and Control, ARCO          
                                  Transportation Co. and President, ARCO Pipe  
                                  Line Co.                                      
                                  

Marianne Howatson, 49             Appointed to present position in April 1997.  
Executive Vice President and      From January 1995 to April 1997 served as Vice
President, Publishing Group       President and General Manager of the retail   
                                  division of Cardinal Business Media. From     
                                  April 1992 to July 1994 served as Group       
                                  Publisher at Gruner + Jahr USA Publishing.    
                                  From March 1987 to December 1991 served as
                                  Publisher of Conde Nasts' Self magazine. From
                                  March 1986 to March 1987 was Vice President
                                  and Publisher of American Express Publishing's
                                  Travel & Leisure magazine, and from January
                                  1983 to March 1986 served as Senior Vice
                                  President and Director of Marketing for the
                                  Magazine Publishers of America, the industry's
                                  preeminent trade association.

                                  
Herbert M. Laney, 52              Appointed to present position in December    
Executive Vice President and      1996. From September 1995 to December 1996   
President, Catalog Group          served as Senior Vice President and President,
                                  Catalog Group. From June 1993 to September   
                                  1995 served as President, Catalog Group. From
                                  August 1990 to June 1993 served as Senior Vice
                                  President, Catalog Group. From June 1988 to  
                                  August 1990 served as Senior Vice President, 
                                  Direct Marketing.                             
                                  
                                  

                                       24
<PAGE>
 
Name, Age and Position            Business Experience During Past 5 Years
- ----------------------            --------------------------------------- 

Anthony J. Lynn, 45               Appointed to present position in June 1992. 
Executive Vice President and      From 1991 to 1992 served as President of    
President, Entertainment Group    international television distribution and   
                                  worldwide pay television at MGM-Pathe       
                                  Communications Co., where he was Executive   
                                  Vice President since 1987.                   
                                                                               

Robert J. Perkins, 50             Appointed to present position in October 1996.
Executive Vice President,         From March 1995 to September 1996 served as  
Chief Marketing Officer           Senior Vice President of licensing and       
                                  marketing at Calvin Klein, Inc., a leading   
                                  producer of designer apparel. From March 1994
                                  to February 1995 served as President of Q    
                                  Direct, a data base marketing subsidiary of  
                                  QVC Inc. From March 1991 to March 1994 was   
                                  Senior Vice President of Marketing at Pizza  
                                  Hut Inc. and from April 1985 to March 1991   
                                  held a variety of positions, finally as      
                                  President and Chief Operating Officer, at the
                                  New York office of Chiat/Day/Mojo, a         
                                  distinguished advertising agency.             


Richard S. Rosenzweig, 62         Appointed to present position in November    
Executive Vice President          1988. From May 1982 to November 1988 served as
                                  Executive Vice President, Office of the      
                                  Chairman. From July 1980 to May 1982 served as
                                  Executive Vice President, Corporate Affairs.  
                                  From January 1977 to June 1980 he was         
                                  Executive Vice President for West Coast       
                                  Operations. His other positions with the      
                                  Company have included Executive Vice          
                                  President, Publications Group, and Associate  
                                  Publisher, Playboy magazine. He has been with 
                                  the Company since 1958.                       


Howard Shapiro, 50                Appointed to present position in May 1996.   
Executive Vice President,         From September 1989 to May 1996, served as   
Law and Administration,           Executive Vice President, Law and            
General Counsel and Secretary     Administration and General Counsel. From May 
                                  1985 to September 1989 served as Senior Vice 
                                  President, Law and Administration and General 
                                  Counsel. From July 1984 to May 1985 served as 
                                  Senior Vice President and General Counsel.    
                                  From September 1983 to July 1984 served as    
                                  Vice President and General Counsel. From May  
                                  1981 to September 1983 served as Corporate    
                                  Counsel. From June 1978 to May 1981 served as 
                                  Division Counsel. From November 1973 to June  
                                  1978 served as Staff Counsel.                 
                                                                                

Martha O. Lindeman, 46            Appointed to present position in March 1992.  
Vice President, Corporate         From 1986 to 1992 served as Manager of        
Communications and                Communications at the Tribune Company, a      
Investor Relations                leading information and entertainment company.


                                       25
<PAGE>
 
                                    PART II


Item 5.  Market for Registrant's Common Stock and Related Stockholder Matters
- -----------------------------------------------------------------------------

  The stock price information, as reported in the New York Stock Exchange
Composite Listing, set forth in Note P of Notes to Consolidated Financial
Statements on pages 41 and 42 of the fiscal 1997 Annual Report is incorporated
herein by reference. The registrant's securities are traded on the exchanges
listed on the cover page of this Form 10-K Report.  As of August 31, 1997, there
were 8,341 and 9,001 record holders of Class A Common Stock and Class B Common
Stock, respectively.  There were no cash dividends declared during either of the
last two fiscal years. The Company's revolving credit agreement prohibits the
payment of cash dividends.

Item 6.  Selected Financial Data
- --------------------------------

  The net revenues, income (loss) from continuing operations before
extraordinary item and cumulative effect of change in accounting principle,
total assets, long-term financing obligations, income (loss) from continuing
operations before extraordinary item and cumulative effect of change in
accounting principle per common share and cash dividends declared per common
share for each of the five fiscal years in the period ended June 30, 1997, set
forth under the caption "Selected Financial and Operating Data" on page 23 of
the fiscal 1997 Annual Report are incorporated herein by reference.

Item 7.  Management's Discussion and Analysis of Financial Condition and Results
- --------------------------------------------------------------------------------
of Operations
- -------------

  The  information  set  forth  under  the  caption  "Management's Discussion
and Analysis of Financial Condition and Results of Operations" on pages 25 - 31
of the fiscal 1997 Annual Report is incorporated herein by reference.

Item 7A.  Quantitative and Qualitative Disclosures About Market Risk
- --------------------------------------------------------------------

  Not required for fiscal 1997 because the Company's market capitalization was
less than $2.5 billion as of January 28, 1997.

Item 8.  Financial Statements and Supplementary Data
- ----------------------------------------------------

  The following consolidated financial statements of the registrant and report
of independent accountants set forth on pages 32 - 43 of the fiscal 1997 Annual
Report are incorporated herein by reference:

  Consolidated Statements of Operations - Years ended June 30, 1997, 1996 and
  1995

  Consolidated Balance Sheets - June 30, 1997 and 1996

  Consolidated Statements of Shareholders' Equity - Years ended June 30, 1997,
  1996 and 1995

  Consolidated Statements of Cash Flows - Years ended June 30, 1997, 1996 and
  1995

  Notes to Consolidated Financial Statements

  Report of Independent Accountants

  The supplementary data regarding quarterly results of operations set forth in
Note P of Notes to Consolidated Financial Statements on pages 41 and 42 of the
fiscal 1997 Annual Report is incorporated herein by reference.

Item 9.  Changes in and Disagreements With Accountants on Accounting and
- ------------------------------------------------------------------------
Financial Disclosure
- --------------------

  None

                                       26
<PAGE>
 
                                    PART III

  Information required by Items 10, 11, 12 and 13 is contained in the
registrant's Notice of Annual Meeting of Stockholders and Proxy Statement (to be
filed) relating to the Annual Meeting of Stockholders to he held in November
1997, which will be filed within 120 days after the close of the registrant's
fiscal year ended June 30, 1997, and is incorporated herein by reference.
Information regarding executive officers is contained on pages 24 and 25 of this
Form 10-K Report.

                                    PART IV

Item 14. Exhibits, Financial Statement Schedules, and Reports on Form 8-K
- -------------------------------------------------------------------------

(a) Certain Documents Filed as Part of the Form 10-K

    Financial Statements of the registrant and report of independent accountants
    following as set forth under Item 8 of this Form 10-K Report and which have
    been incorporated by reference from pages 32 - 43 of the fiscal 1997 Annual
    Report:

       Consolidated Statements of Operations - Years ended June 30, 1997, 1996
       and 1995

       Consolidated Balance Sheets - June 30, 1997 and 1996

       Consolidated Statements of Shareholders' Equity - Years ended June 30,
       1997, 1996 and 1995

       Consolidated Statements of Cash Flows - Years ended June 30, 1997, 1996
       and 1995

       Notes to Consolidated Financial Statements

       Report of Independent Accountants


    Financial Statement Schedule of the registrant not included in the fiscal
    1997 Annual Report but filed herewith:

                                                                            Page
                                                                            ----
       Report of Independent Accountants on Financial Statement Schedule      39

       Schedule II - Valuation and Qualifying Accounts                        40

(b) Reports on Form 8-K

    There were no reports on Form 8-K filed by the Company during the fourth
    quarter of fiscal 1997.

(c) Exhibits

  3.1  Restated Certificate of Incorporation of the Company (incorporated by
       reference to Exhibit 3.1 from the Company's annual report on Form 10-K
       for the year ended June 30, 1995 (the "1995 Form 10-K"))

  3.2  Restated bylaws of the Company (incorporated by reference to Exhibit 3.2
       from the Company's annual report on Form 10-K for the year ended June 30,
       1994 (the "1994 Form 10-K"))

  10.1 Stock Incentive Plan

       *a   Amended and Restated Playboy Enterprises, Inc. 1995 Stock Incentive
            Plan (incorporated by reference to Exhibit 10.1 from the Company's
            quarterly report on Form 10-Q for the quarter ended March 31, 1997
            (the "Third Quarter 1997 Form 10-Q"))

       *b   Form of Non-Qualified Stock Option Agreement for Non-Qualified Stock
            Options which may be granted under the Plan

       *c   Form of Incentive Stock Option Agreement for Incentive Stock Option
            granted under the Plan
       *d   Form of Restricted Stock Agreement for Restricted Stock issued under
            the Plan

       (items (b), (c) and (d) incorporated by reference to Exhibits 4.3, 4.4
       and 4.5, respectively, from the Company's Registration Statement No. 33-
       58145 on Form S-8 dated March 20, 1995)

       *e   Form of Section 162(m) Restricted Stock Agreement for Section 162(m)
            Restricted Stock issued under the Plan

 *10.2 Playboy Enterprises, Inc. Employee Stock Purchase Plan, as amended and
       restated (incorporated by reference to Exhibit 10.2 from the Third
       Quarter 1997 Form 10-Q)

                                       27
<PAGE>
 
 10.3  Playboy Magazine Printing and Binding Agreements

       a    May 15, 1990 agreement between Playboy Enterprises, Inc. and
            Quad/Graphics, Inc. regarding printing of Playboy Magazine

       b    Letter agreement dated April 11, 1990 between Playboy Enterprises,
            Inc. and Quad/Graphics, Inc.

       (items (a) and (b) incorporated by reference to Exhibits 10.3(a) and (b),
       respectively, from the 1995 Form 10-K)

       c    First Amendment dated August 15, 1996 to May 15, 1990 agreement
            (incorporated by reference to Exhibit 10.3(c) from the Company's
            annual report on Form 10-K for the year ended June 30, 1996 (the
            "1996 Form 10-K"))

 10.4  Playboy Magazine Distribution Agreement dated as of May 27, 1997 between
       Playboy Enterprises, Inc. and Warner Publisher Services, Inc.

 10.5  Playboy Magazine Subscription Fulfillment Agreement

       a    July 1, 1987 agreement between Communication Data Services, Inc. and
            Playboy Enterprises, Inc. (incorporated by reference to Exhibit
            10.12(a) from the Company's annual report on Form 10-K for the year
            ended June 30, 1992 (the "1992 Form 10-K"))

       b    Amendment dated as of June 1, 1988 to said Fulfillment Agreement
            (incorporated by reference to Exhibit 10.12(b) from the Company's
            annual report on Form 10-K for the year ended June 30, 1993 (the
            "1993 Form 10-K"))

       c    Amendment dated as of July 1, 1990 to said Fulfillment Agreement
            (incorporated by reference to Exhibit 10.12(c) from the Company's
            annual report on Form 10-K for the year ended June 30, 1991 (the
            "1991 Form 10-K"))

       d    Amendment dated as of July 1, 1996 to said Fulfillment Agreement
            (incorporated by reference to Exhibit 10.5(d) from the 1996 Form 10-
            K)

 10.6  Transponder Lease Agreement dated as of December 31, 1992 between Playboy
       Entertainment Group, Inc. and General Electric Capital Corporation
       (incorporated by reference to Exhibit 10.3 from the Company's quarterly
       report on Form 10-Q for the quarter ended December 31, 1992 (the "Second
       Quarter 1993 Form 10-Q"))

 10.7  Distribution License to Exploit Home Video Rights effective October 1,
       1991 between Playboy Video Enterprises, Inc. and Uni Distribution Corp.
       (incorporated by reference to Exhibit 10.16 from the 1991 Form 10-K)

 10.8  Distribution Agreement between Playboy Entertainment Group, Inc. and
       Universal Music & Video Distribution (formerly Uni Distribution Corp.)
       regarding licensing and sale of domestic home video product

       a    Agreement dated as of March 24, 1995 (incorporated by reference to
            Exhibit 10.8 from the 1995 Form 10-K)

       b    Amendment to March 24, 1995 agreement dated February 28, 1997
            (incorporated by reference to Exhibit 10.6 from the Third Quarter
            1997 Form 10-Q)

 10.9  Agreements effective November 1, 1995 between Playboy Entertainment
       Group, Inc., Continental Shelf 16 Limited, Precis (1378) Limited and
       Playboy TV/Benelux Limited regarding the establishment of a Playboy TV
       pay television service in the United Kingdom (incorporated by reference
       to Exhibit 10.9 from the 1996 Form 10-K)

10.10  Agreements between Playboy Entertainment Group, Inc. and Tohokushinsha
       Film Corporation regarding the establishment of a Playboy TV pay
       television service in Japan

       a    Memorandum of Agreement and Amendment dated July 31, 1995

       b    Amendment to July 31, 1995 agreement dated March 26, 1996

       (items (a) and (b) incorporated by reference to Exhibits 10.10(a) and
       (b), respectively, from the 1996 Form 10-K)

10.11  Agreements between Playboy Entertainment Group, Inc. and Bloomfield
       Mercantile Inc. related to establishing international networks in Latin
       America, Spain and Portugal

       #a   Agreement outline as of March 29, 1996

       #b   Letter agreement dated January 13, 1997

       (items (a) and (b) incorporated by reference to Exhibits 10.4(a) and (b),
       respectively, from the Third Quarter 1997 Form 10-Q)

#10.12 Memorandum of Understanding as of February 26, 1997 between Playboy
       Entertainment Group, Inc. and Daewoo Corporation related to establishing
       international networks in South Korea (incorporated by reference to
       Exhibit 10.5 from the Third Quarter 1997 Form 10-Q)

 10.13 Deal Memorandum dated June 22, 1995 between Playboy Networks Worldwide
       and TVN regarding distribution and services related to the AdulTVision
       pay television service (incorporated by reference to Exhibit 10.11 from
       the 1996 Form 10-K)

                                       28
<PAGE>
 
 10.14 Distribution Agreement between Playboy Entertainment Group, Inc. and
       Orion Home Video regarding the distribution of certain home video
       programs and product

       a    Agreement dated June 27, 1996 (incorporated by reference to Exhibit
            10.12 from the 1996 Form 10-K)

       b    Amendment to June 27, 1996 agreement dated July 29, 1996
            (incorporated by reference to Exhibit 10.7 from the Third Quarter
            1997 Form 10-Q)

 10.15 Affiliation Agreement between Playboy Entertainment Group, Inc. and
       DirecTV regarding the satellite distribution of Playboy TV

       a    Agreement dated November 15, 1993

       b    First Amendment to November 15, 1993 agreement dated as of April 19,
       1994

       c    Second Amendment to November 15, 1993 agreement dated as of July 26,
       1995 

       (items (a), (b) and (c) incorporated by reference to Exhibits 10.13(a),
       (b) and (c), respectively, from the 1996 Form 10-K)

 10.16 Affiliation Agreement dated February 29, 1996 between Playboy
       Entertainment Group, Inc. and PrimeStar Partners, L.P. regarding the
       satellite distribution of Playboy TV (incorporated by reference to
       Exhibit 10.14 from the 1996 Form 10-K)

 10.17 Warner Home Video/Critics' Choice Direct Marketing License Agreements

       a    Agreement dated February 22, 1994 regarding purchase of Turner
            product

       b    Agreement dated February 22, 1994 regarding purchase of non-Turner
            product

       (items (a) and (b) incorporated by reference to Exhibits 10.10 and 10.11,
       respectively, from the 1995 Form 10-K)

       c    Agreement dated June 28, 1996 regarding purchase of Turner and
            non-Turner product (incorporated by reference to Exhibit 10.15(c)
            from the 1996 Form 10-K)

 10.18 Product License Agreements between Playboy Enterprises, Inc. and Chaifa
       Investment, Limited

       a    Agreement dated September 26, 1989 related to the Hong Kong
            territory

       b    Agreement dated March 4, 1991 related to the People's Republic of
            China territory

       c    Amendment dated July 21, 1992 related to the March 4, 1991 agreement

       d    Amendment dated August 17, 1993 related to the agreements dated
            September 26, 1989 and March 4, 1991

       e    Amendment dated January 23, 1996 related to the agreements dated
            September 26, 1989 and March 4, 1991

       (items (a) through (e) incorporated by reference to Exhibits 10.16(a)
       through (e), respectively, from the 1996 Form 10-K)

       f    Amendment dated May 12, 1997 related to the agreements dated
            September 26, 1989 and March 4, 1991
 
 10.19 Revolving Line of Credit
 
       a    Credit Agreement dated as of February 10, 1995 by and among Playboy
            Enterprises, Inc., Harris Trust and Savings Bank and LaSalle
            National Bank
 
       b    First Amendment to February 10, 1995 Credit Agreement dated as of
            March 31, 1995

       (items (a) and (b) incorporated by reference to Exhibits 10.12(a) and
       (b), respectively, from the 1995 Form 10-K)

       c    Second Amendment to February 10, 1995 Credit Agreement dated as
            of March 5, 1996 (incorporated by reference to Exhibit 10.17(c) from
            the 1996 Form 10-K)

       d    Third Amendment to February 10, 1995 Credit Agreement dated as of
            September 11, 1997 but effective as of July 8, 1997

 10.20 Playboy Mansion West Lease Agreement, as amended, between Playboy
       Enterprises, Inc. and Hugh M. Hefner
 
       a    Letter of Interpretation of Lease

       b    Agreement of lease

       (items (a) and (b) incorporated by reference to Exhibits 10.3(a) and (b),
       respectively, from the 1991 Form 10-K)

 10.21 Los Angeles Office Lease Documents

       a    Office lease dated as of July 25, 1991 between Playboy Enterprises,
            Inc. and Beverly Mercedes Place, Ltd. (incorporated by reference to
            Exhibit 10.6(c) from the 1991 Form 10-K)

       b    Amendment to July 25, 1991 lease dated June 26, 1996

       c    Amendment to July 25, 1991 lease dated September 12, 1996

       (items (b) and (c) incorporated by reference to Exhibits 10.19(b) and
       (c), respectively, from the 1996 Form 10-K)

 10.22 Chicago Office Lease Documents

       a    Office Lease dated April 7, 1988 by and between Playboy Enterprises,
            Inc. and LaSalle National Bank as Trustee under Trust No. 112912
            (incorporated by reference to Exhibit 10.7(a) from the 1993 Form 10-
            K)

                                       29
<PAGE>
 
       b    First Amendment to April 7, 1988 lease dated October 26, 1989
            (incorporated by reference to Exhibit 10.15(b) from the 1995 Form
            10-K)

       c    Second Amendment to April 7, 1988 lease dated June 1, 1992
            (incorporated by reference to Exhibit 10.1 from the Second Quarter
            1993 Form 10-Q)

       d    Third Amendment to April 7, 1988 lease dated August 30, 1993
            (incorporated by reference to Exhibit 10.15(d) from the 1995 Form
            10-K)

       e    Fourth Amendment to April 7, 1988 lease dated August 6, 1996
            (incorporated by reference to Exhibit 10.20(e) from the 1996 Form
            10-K)

 10.23 New York Office Lease Agreement dated August 11, 1992 between Playboy
       Enterprises, Inc. and Lexington Building Co. (incorporated by reference
       to Exhibit 10.9(b) from the 1992 Form 10-K)

 10.24 Itasca Warehouse Lease Documents - Teachers' Retirement System of the
       State of Illinois

       a    Agreement dated as of October 20, 1992 between Teachers' Retirement
            System of the State of Illinois and Playboy Enterprises, Inc.
            (incorporated by reference to Exhibit 10.4 from the Second Quarter
            1993 Form 10-Q)

       b    Lease termination agreement related to the October 20, 1992 lease
            agreement dated May 27, 1997

 10.25 Itasca Warehouse Lease Documents - Centerpoint Properties Corporation

       a    Agreement dated as of September 6, 1996 between Centerpoint
            Properties Corporation and Playboy Enterprises, Inc. (incorporated
            by reference to Exhibit 10.23 from the 1996 Form 10-K)
 
       b    Amendment to September 6, 1996 lease dated June 1, 1997
 
 10.26 Selected Company Remunerative Plans
 
       *a   Executive Protection Program dated March 1, 1990 (incorporated by
            reference to Exhibit 10.18(c) from the 1995 Form 10-K)
 
       *b   Deferred Compensation Plan for Employees effective October 1, 1992

       *c   Deferred Compensation Plan for Nonemployee Directors effective
            October 1, 1992

       (items (b) and (c) incorporated by reference to Exhibits 10.2(g) and (h),
       respectively, from the 1992 Form 10-K)
 
       *d   First Amendment to Deferred Compensation Plan for Employees
            effective December 31, 1993 (incorporated by reference to Exhibit
            10.1(f) from the 1994 Form 10-K)
 
       *e   Second Amendment to Deferred Compensation Plan for Employees
            effective April 1, 1996
 
       *f   First Amendment to Deferred Compensation Plan for Nonemployee
            Directors effective April 1, 1996

       (items (e) and (f) incorporated by reference to Exhibits 10.24(g) and
       (h), respectively, from the 1996 Form 10-K)
 
       *g   Third Amendment to Deferred Compensation Plan for Employees
            effective July 1, 1997
 
       *h   Second Amendment to Deferred Compensation Plan for Nonemployee
            Directors effective July 1, 1997

 10.27 Selected Employment, Termination and Other Agreements

       *a   Playboy Enterprises, Inc. 1989 Stock Option Plan, as amended, For
            Key Employees (the "1989 Option Plan") (incorporated by reference to
            Exhibit 10.4(mm) from the 1991 Form 10-K)

       *b   Playboy Enterprises, Inc. 1989 Stock Option Agreement

       *c   Letter dated July 18, 1990 pursuant to the June 7, 1990
            recapitalization regarding adjustment of options

       (items (b) and (c) incorporated by reference to Exhibits 10.19(c) and
       (d), respectively, from the 1995 Form 10-K)

       *d   Consent and Amendment regarding the 1989 Option Plan

       *e   Playboy Enterprises, Inc. 1991 Non-Qualified Stock Option Plan for
            Non-Employee Directors, as amended

       *f   Playboy Enterprises, Inc. 1991 Non-Qualified Stock Option Agreement
            for Non-Employee Directors

       (items (d), (e) and (f) incorporated by reference to Exhibits 10.4(aa),
       (rr) and (nn), respectively, from the 1991 Form 10-K)

       *g   Playboy Enterprises, Inc. Severance Agreement (incorporated by
            reference to Exhibit 10.4(vv) from the 1991 Form 10-K)

       *h   Employment Agreement dated May 21, 1992 between Playboy Enterprises,
            Inc. and Anthony J. Lynn (incorporated by reference to Exhibit
            10.4(bbb) from the 1992 Form 10-K)

       *i   Amendment dated August 15, 1996 regarding the Employment Agreement
            dated May 21, 1992 between Playboy Enterprises, Inc. and Anthony J.
            Lynn (incorporated by reference to Exhibit 10.25(i) from the 1996
            Form 10-K)

       *j   Agreement dated October 16, 1996 amending the Employment Agreement
            dated May 21, 1992 between Playboy Enterprises, Inc. and Anthony J.
            Lynn

                                       30
<PAGE>
 
       *k   Playboy Enterprises, Inc. Incentive Compensation Plan for Anthony J.
            Lynn

       (items (j) and (k) incorporated by reference to Exhibits 10.3(a) and (b),
       respectively, from the Third Quarter 1997 Form 10-Q)

       *l   Letter Agreement dated February 26, 1993 regarding Special Incentive
            Compensation Plan for Herb Laney

       *m   Memorandum dated May 1, 1996 regarding extension of Special
            Incentive Compensation Plan for Herb Laney dated February 26, 1993

       (items (l) and (m) incorporated by reference to Exhibits 10.25(j) and
       (k), respectively, from the 1996 Form 10-K)

       *n   Memorandum dated October 11, 1996 regarding special compensation
            plan for Herb Laney

       *o   Playboy Enterprises, Inc. Incentive Compensation Plan for Herbert M.
            Laney

       *p   Employment Agreement dated April 7, 1997 between Playboy
            Enterprises, Inc. and Marianne Howatson

       *q   Letter Agreement dated April 18, 1997 regarding employment of Linda
            Havard

       (items (n) through (q) incorporated by reference to Exhibits 10.3(c)
       through (f), respectively, from the Third Quarter 1997 Form 10-Q)

       *r   Letter Agreement dated September 6, 1996 regarding employment of Bob
            Perkins

       *s   Letter Agreement dated September 4, 1997 regarding Anthony J. Lynn's
            waiver of fiscal 1998 base salary increase

*10.28 Form of Nonqualified Option Agreement between Playboy Enterprises, Inc.
       and each of Dennis S. Bookshester and Sol Rosenthal (incorporated by
       reference to Exhibit 4.4 from the Company's Registration Statement No.
       333-30185 on Form S-8 dated November 13, 1996)

  11   Computation of Net Income Per Share

  13   Annual Report to Security Holders

            Herewith filed as an exhibit only with respect to the parts
            incorporated by reference in this Form 10-K. The report, except for
            portions expressly incorporated by reference, is furnished for the
            information of the Commission only and is not to be deemed "filed"
            as part of the filing.

  21   Subsidiaries

  23   Consent of Independent Public Accountants

  27   Financial Data Schedule



______
*    Indicates management compensation plan

#    Certain information omitted pursuant to a request for confidential
     treatment filed separately with and granted by the Securities and Exchange
     Commission

(d)  Financial Statement Schedules

     See Item 14(a) above

                                       31
<PAGE>
 
                                  SIGNATURES

  Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange
Act of 1934, the registrant has duly caused this report to be signed on its
behalf by the undersigned thereunto duly authorized.


                                 PLAYBOY ENTERPRISES, INC.


September 23, 1997               By /s/ Linda G. Havard
                                    -----------------------------------
                                     Linda G. Havard
                                     Executive Vice President,
                                     Finance and Operations,
                                     and Chief Financial Officer



  Pursuant to the requirements of the Securities Exchange Act of 1934, this
report has been signed below by the following persons on behalf of the
registrant and in the capacities and on the dates indicated.

 
/s/Christie Hefner                        September 20, 1997
- ---------------------------------------
Christie Hefner
Chairman of the Board,
Chief Executive Officer and Director
 
/s/Richard S. Rosenzweig                  September 22, 1997
- ---------------------------------------
Richard S. Rosenzweig
Executive Vice President and Director
 
/s/Dennis S. Bookshester                  September 20, 1997
- ---------------------------------------
Dennis S. Bookshester
Director
 
/s/David I. Chemerow                      September 21, 1997
- ---------------------------------------
David I. Chemerow
Director
 
 
/s/Donald G. Drapkin                      September 19, 1997
- ---------------------------------------
Donald G. Drapkin
Director
 
/s/Sol Rosenthal                          September 22, 1997
- ---------------------------------------
Sol Rosenthal
Director
 
/s/Sir Brian Wolfson                      September 24, 1997
- ---------------------------------------
Sir Brian Wolfson
Director
 
/s/Linda G. Havard                        September 23, 1997
- ---------------------------------------
Linda G. Havard
Executive Vice President,
Finance and Operations,
and Chief Financial Officer

                                       32
<PAGE>
 
                                 EXHIBIT INDEX
                                 -------------

  All agreements listed below may have additional exhibits which are not
  attached.  All such exhibits are available upon request, provided the
  requesting party shall pay a fee for copies of such exhibits, which fee shall
  be limited to the Company's reasonable expenses incurred in furnishing these
  documents.

<TABLE> 
<CAPTION> 
Exhibit                                                                              Sequentially
Number      Description                                                              Numbered Page
- ------      -----------                                                              -------------
<S>                                                                                  <C>  
  3.1  Restated Certificate of Incorporation of the Company (incorporated by
       reference to Exhibit 3.1 from the 1995 Form 10-K)                                 

  3.2  Restated bylaws of the Company (incorporated by reference to Exhibit 3.2
       from the 1994 Form 10-K)

 10.1  Stock Incentive Plan
       *a   Amended and Restated Playboy Enterprises, Inc. 1995 Stock Incentive
            Plan (incorporated by reference to Exhibit 10.1 from the Third
            Quarter 1997 Form 10-Q)
       *b   Form of Non-Qualified Stock Option Agreement for Non-Qualified Stock
            Options which may be granted under the Plan
       *c   Form of Incentive Stock Option Agreement for Incentive Stock Option
            granted under the Plan
       *d   Form of Restricted Stock Agreement for Restricted Stock issued under
            the Plan
       (items (b), (c) and (d) incorporated by reference to Exhibits 4.3, 4.4           
       and 4.5, respectively, from the Company's Registration Statement No. 33-
       58145 on Form S-8 dated March 20, 1995)
       *@e  Form of 162(m) Restricted Stock Agreement for Section 162(m)
            Restricted Stock issued under the Plan                                       41-50

*10.2  Playboy Enterprises, Inc. Employee Stock Purchase Plan, as amended and
       restated (incorporated by reference to Exhibit 10.2 from the Third
       Quarter 1997 Form 10-Q)

 10.3  Playboy Magazine Printing and Binding Agreements
       a    May 15, 1990 agreement between Playboy Enterprises, Inc. and
            Quad/Graphics, Inc. regarding printing of Playboy Magazine
       b    Letter agreement dated April 11, 1990 between Playboy Enterprises,
            Inc. and Quad/Graphics, Inc.
       (items (a) and (b) incorporated by reference to Exhibits 10.3(a) and (b),
       respectively, from the 1995 Form 10-K)
       c    First Amendment dated August 15, 1996 to May 15, 1990 agreement
            (incorporated by reference to Exhibit 10.3(c) from the 1996 Form 10-
            K)

@10.4  Playboy Magazine Distribution Agreement dated as of May 27, 1997
       between Playboy Enterprises, Inc. and Warner Publisher Services, Inc.             51-80

 10.5  Playboy Magazine Subscription Fulfillment Agreement
       a    July 1, 1987 agreement between Communication Data Services, Inc. and
            Playboy Enterprises, Inc. (incorporated by reference to Exhibit
            10.12(a) from the 1992 Form 10-K)
       b    Amendment dated as of June 1, 1988 to said Fulfillment Agreement
            (incorporated by reference to Exhibit 10.12(b) from the 1993 Form
            10-K)
       c    Amendment dated as of July 1, 1990 to said Fulfillment Agreement
            (incorporated by reference to Exhibit 10.12(c) from the 1991 Form
            10-K)
       d    Amendment dated as of July 1, 1996 to said Fulfillment Agreement
            (incorporated by reference to Exhibit 10.5(d) from the 1996 Form 10-
            K)
</TABLE> 

                                       33
<PAGE>
 
<TABLE> 
<S>                                                                                  <C> 
 10.6   Transponder Lease Agreement dated as of December 31, 1992 between Playboy        
        Entertainment Group, Inc. and General Electric Capital Corporation               
        (incorporated by reference to Exhibit 10.3 from the Second Quarter 1993          
        Form 10-Q)                                                                       
                                                                                         
 10.7   Distribution License to Exploit Home Video Rights effective October 1,           
        1991 between Playboy Video Enterprises, Inc. and Uni Distribution Corp.          
        (incorporated by reference to Exhibit 10.16 from the 1991 Form 10-K)             
                                                                                         
 10.8   Distribution Agreement between Playboy Entertainment Group, Inc. and             
        Universal Music & Video Distribution (formerly Uni Distribution Corp.)           
        regarding licensing and sale of domestic home video product                      
        a    Agreement dated as of March 24, 1995 (incorporated by reference to          
             Exhibit 10.8 from the 1995 Form 10-K)                                       
        b    Amendment to March 24, 1995 agreement dated February 28, 1997               
             (incorporated by reference to Exhibit 10.6 from the Third Quarter           
             1997 Form 10-Q)                                                             
                                                                                         
 10.9   Agreements effective November 1, 1995 between Playboy Entertainment              
        Group, Inc., Continental Shelf 16 Limited, Precis (1378) Limited and             
        Playboy TV/Benelux Limited regarding the establishment of a Playboy TV           
        pay television service in the United Kingdom (incorporated by reference          
        to Exhibit 10.9 from the 1996 Form 10-K)                                         
                                                                                         
10.10   Agreements between Playboy Entertainment Group, Inc. and Tohokushinsha           
        Film Corporation regarding the establishment of a Playboy TV pay                 
        television service in Japan                                                      
        a    Memorandum of Agreement and Amendment dated July 31, 1995                   
        b    Amendment to July 31, 1995 agreement dated March 26, 1996                   
        (items (a) and (b) incorporated by reference to Exhibits 10.10(a) and            
        (b), respectively, from the 1996 Form 10-K)                                      
                                                                                         
10.11   Agreements between Playboy Entertainment Group, Inc. and Bloomfield              
        Mercantile Inc. related to establishing international networks in Latin          
        America, Spain and Portugal                                                      
        #a   Agreement outline as of March 29, 1996                                      
        #b   Letter agreement dated January 13, 1997                                     
        (items (a) and (b) incorporated by reference to Exhibits 10.4(a) and             
        (b), respectively, from the Third Quarter 1997 Form 10-Q)                        
                                                                                         
#10.12  Memorandum of Understanding as of February 26, 1997 between Playboy             
        Entertainment Group, Inc. and Daewoo Corporation related to establishing         
        international networks in South Korea (incorporated by reference to              
        Exhibit 10.5 from the Third Quarter 1997 Form 10-Q)                               

 10.13  Deal Memorandum dated June 22, 1995 between Playboy Networks Worldwide
        and TVN regarding distribution and services related to the AdulTVision
        pay television service (incorporated by reference to Exhibit 10.11 from
        the 1996 Form 10-K)

 10.14  Distribution Agreement between Playboy Entertainment Group, Inc. and
        Orion Home Video regarding the distribution of certain home video
        programs and product
       a    Agreement dated June 27, 1996 (incorporated by reference to Exhibit
            10.12 from the 1996 Form 10-K)
       b    Amendment to June 27, 1996 agreement dated July 29, 1996
            (incorporated by reference to Exhibit 10.7 from the Third Quarter
            1997 Form 10-Q)
</TABLE> 

                                       34
<PAGE>
 
<TABLE> 
<S>                                                                                      <C> 
10.15  Affiliation Agreement between Playboy Entertainment Group, Inc. and
       DirecTV regarding the satellite distribution of Playboy TV
       a    Agreement dated November 15, 1993
       b    First Amendment to November 15, 1993 agreement dated as of April 19, 1994
       c    Second Amendment to November 15, 1993 agreement dated as of July 26, 1995
       (items (a), (b) and (c) incorporated by reference to Exhibits 10.13(a),
       (b) and (c), respectively, from the 1996 Form 10-K)

10.16  Affiliation Agreement dated February 29, 1996 between Playboy
       Entertainment Group, Inc. and PrimeStar Partners, L.P. regarding the
       satellite distribution of Playboy TV (incorporated by reference to
       Exhibit 10.14 from the 1996 Form 10-K)

10.17  Warner Home Video/Critics' Choice Direct Marketing License Agreements
       a    Agreement dated February 22, 1994 regarding purchase of Turner
            product
       b    Agreement dated February 22, 1994 regarding purchase of non-Turner
            product
       (items (a) and (b) incorporated by reference to Exhibits 10.10 and 10.11,
       respectively, from the 1995 Form 10-K)
       c    Agreement dated June 28, 1996 regarding purchase of Turner and non-
            Turner product (incorporated by reference to Exhibit 10.15(c) from
            the 1996 Form 10-K)

10.18  Product License Agreements between Playboy Enterprises, Inc. and Chaifa
       Investment, Limited
       a    Agreement dated September 26, 1989 related to the Hong Kong
            territory
       b    Agreement dated March 4, 1991 related to the People's Republic of
            China territory
       c    Amendment dated July 21, 1992 related to the March 4, 1991 agreement
       d    Amendment dated August 17, 1993 related to the agreements dated
            September 26, 1989 and March 4, 1991
       e    Amendment dated January 23, 1996 related to the agreements dated
            September 26, 1989 and March 4, 1991
       (items (a) through (e) incorporated by reference to Exhibits 10.16(a)
       through (e), respectively, from the 1996 Form 10-K)
       @f   Amendment dated May 12, 1997 related to the agreements dated
            September 26, 1989 and March 4, 1991                                         81-82

10.19  Revolving Line of Credit
       a    Credit Agreement dated as of February 10, 1995 by and among Playboy
            Enterprises, Inc., Harris Trust and Savings Bank and LaSalle
            National Bank
       b    First Amendment to February 10, 1995 Credit Agreement dated as of
            March 31, 1995
       (items (a) and (b) incorporated by reference to Exhibits 10.12(a) and
       (b), respectively, from the 1995 Form 10-K)
       c    Second Amendment to February 10, 1995 Credit Agreement dated as of
            March 5, 1996 (incorporated by reference to Exhibit 10.17(c) from
            the 1996 Form 10-K)
       @d   Third Amendment to February 10, 1995 Credit Agreement dated as of
            September 11, 1997 but effective as of July 8, 1997                          83-85

10.20  Playboy Mansion West Lease Agreement, as amended, between Playboy
       Enterprises, Inc. and Hugh M. Hefner
       a    Letter of Interpretation of Lease
       b    Agreement of lease
       (items (a) and (b) incorporated by reference to Exhibits 10.3(a) and (b),
       respectively, from the 1991 Form 10-K)
</TABLE> 

                                       35
<PAGE>
 
<TABLE> 
<S>                                                                                      <C>         
10.21  Los Angeles Office Lease Documents
       a    Office lease dated as of July 25, 1991 between Playboy Enterprises,
            Inc. and Beverly Mercedes Place, Ltd. (incorporated by reference to
            Exhibit 10.6(c) from the 1991 Form 10-K)
       b    Amendment to July 25, 1991 lease dated June 26, 1996
       c    Amendment to July 25, 1991 lease dated September 12, 1996
       (items (b) and (c) incorporated by reference to Exhibits 10.19(b) and
       (c), respectively, from the 1996 Form 10-K)

10.22  Chicago Office Lease Documents
       a    Office Lease dated April 7, 1988 by and between Playboy Enterprises,
            Inc. and LaSalle National Bank as Trustee under Trust No. 112912
            (incorporated by reference to Exhibit 10.7(a) from the 1993 Form 10-
            K)
       b    First Amendment to April 7, 1988 lease dated October 26, 1989
            (incorporated by reference to Exhibit 10.15(b) from the 1995 Form
            10-K)
       c    Second Amendment to April 7, 1988 lease dated June 1, 1992
            (incorporated by reference to Exhibit 10.1 from the Second Quarter
            1993 Form 10-Q)
       d    Third Amendment to April 7, 1988 lease dated August 30, 1993
            (incorporated by reference to Exhibit 10.15(d) from the 1995 Form
            10-K)
       e    Fourth Amendment to April 7, 1988 lease dated August 6, 1996
            (incorporated by reference to Exhibit 10.20(e) from the 1996 Form
            10-K)

10.23  New York Office Lease Agreement dated August 11, 1992 between Playboy
       Enterprises, Inc. and Lexington Building Co. (incorporated by reference
       to Exhibit 10.9(b) from the 1992 Form 10-K)

10.24  Itasca Warehouse Lease Documents - Teachers' Retirement System of the
       State of Illinois
       a    Agreement dated as of October 20, 1992 between Teachers' Retirement
            System of the State of Illinois and Playboy Enterprises, Inc.
            (incorporated by reference to Exhibit 10.4 from the Second Quarter
            1993 Form 10-Q)
       @b   Lease termination agreement related to the October 20, 1992 lease
            agreement dated May 27, 1997                                                 86-88

10.25  Itasca Warehouse Lease Documents - Centerpoint Properties Corporation
       a    Agreement dated as of September 6, 1996 between Centerpoint
            Properties Corporation and Playboy Enterprises, Inc. (incorporated
            by reference to Exhibit 10.23 from the 1996 Form 10-K)
       @b   Amendment to September 6, 1996 lease dated June 1, 1997                      89-91

10.26  Selected Company Remunerative Plans
       *a   Executive Protection Program dated March 1, 1990 (incorporated by
            reference to Exhibit 10.18(c) from the 1995 Form 10-K)
       *b   Deferred Compensation Plan for Employees effective October 1, 1992
       *c   Deferred Compensation Plan for Nonemployee Directors effective 
            October 1, 1992
       (items (b) and (c) incorporated by reference to Exhibits 10.2(g) and (h),
       respectively, from the 1992 Form 10-K) 
       *d   First Amendment to Deferred Compensation Plan for Employees
            effective December 31, 1993 (incorporated by reference to Exhibit
            10.1(f) from the 1994 Form 10-K)
       *e   Second Amendment to Deferred Compensation Plan for Employees
            effective April 1, 1996
</TABLE> 
     

                                       36
<PAGE>
 
<TABLE> 
<S>                                                                                      <C> 
       *f   First Amendment to Deferred Compensation Plan for
            Nonemployee Directors effective April 1, 1996
       (items (e) and (f) incorporated by reference to Exhibits 10.24(g) and
       (h), respectively, from the 1996 Form 10-K)
       *@g  Third Amendment to Deferred Compensation Plan for Employees                  
            effective July 1, 1997                                                       92-94
       *@h  Second Amendment to Deferred Compensation Plan for   
            Nonemployee Directors effective July 1, 1997                                    95
 
10.27  Selected Employment, Termination and Other Agreements
       *a   Playboy Enterprises, Inc. 1989 Stock Option Plan, as amended, For
            Key Employees (the "1989 Option Plan") (incorporated by reference to
            Exhibit 10.4(mm) from the 1991 Form 10-K)
       *b   Playboy Enterprises, Inc. 1989 Stock Option Agreement
       *c   Letter dated July 18, 1990 pursuant to the June 7, 1990
            recapitalization regarding adjustment of options
       (items (b) and (c) incorporated by reference to Exhibits 10.19(c) and
       (d), respectively, from the 1995 Form 10-K)
       *d   Consent and Amendment regarding the 1989 Option Plan
       *e   Playboy Enterprises, Inc. 1991 Non-Qualified Stock Option Plan for
            Non-Employee Directors, as amended
       *f   Playboy Enterprises, Inc. 1991 Non-Qualified Stock Option Agreement
            for Non-Employee Directors
       (items (d), (e) and (f) incorporated by reference to Exhibits 10.4(aa),
       (rr) and (nn), respectively, from the 1991 Form 10-K)
       *g   Playboy Enterprises, Inc. Severance Agreement (incorporated by
            reference to Exhibit 10.4(vv) from the 1991 Form 10-K)
       *h   Employment Agreement dated May 21, 1992 between Playboy Enterprises,
            Inc. and Anthony J. Lynn (incorporated by reference to Exhibit
            10.4(bbb) from the 1992 Form 10-K)
       *i   Amendment dated August 15, 1996 regarding the Employment Agreement
            dated May 21, 1992 between Playboy Enterprises, Inc. and Anthony J.
            Lynn (incorporated by reference to Exhibit 10.25(i) from the 1996
            Form 10-K)
       *j   Agreement dated October 16, 1996 amending the Employment Agreement
            dated May 21, 1992 between Playboy Enterprises, Inc. and Anthony J.
            Lynn
       *k   Playboy Enterprises, Inc. Incentive Compensation Plan for Anthony J.
            Lynn
       (items (j) and (k) incorporated by reference to Exhibits 10.3(a) and (b),
       respectively, from the Third Quarter 1997 Form 10-Q)
       *l   Letter Agreement dated February 26, 1993 regarding Special Incentive
            Compensation Plan for Herb Laney
       *m   Memorandum dated May 1, 1996 regarding extension of Special
            Incentive Compensation Plan for Herb Laney dated February 26, 1993
       (items (l) and (m) incorporated by reference to Exhibits 10.25(j) and
       (k), respectively, from the 1996 Form 10-K)
       *n   Memorandum dated October 11, 1996 regarding special compensation
            plan for Herb Laney
       *o   Playboy Enterprises, Inc. Incentive Compensation Plan for Herbert M.
            Laney
       *p   Employment Agreement dated April 7, 1997 between Playboy
            Enterprises, Inc. and Marianne Howatson
       *q   Letter Agreement dated April 18, 1997 regarding employment of Linda
            Havard
       (items (n) through (q) incorporated by reference to Exhibits 10.3(c)
       through (f), respectively, from the Third Quarter 1997 Form 10-Q)
       *@r  Letter Agreement dated September 6, 1996 regarding employment of
            Bob Perkins                                                                  96-98
       *@s  Letter Agreement dated September 4, 1997 regarding Anthony J.
            Lynn's waiver of fiscal 1998 base salary increase                               99
</TABLE> 

                                       37
<PAGE>
 
<TABLE> 
<S>                                                                                    <C> 
*10.28  Form of Nonqualified Option Agreement between Playboy Enterprises, Inc.
        and each of Dennis S. Bookshester and Sol Rosenthal (incorporated by
        reference to Exhibit 4.4 from the Company's Registration Statement No.
        333-30185 on Form S-8 dated November 13, 1996)

@11     Computation of Net Income Per Share                                                100

@13     Annual Report to Security Holders                                              101-122

        Herewith filed as an exhibit only with respect to the parts incorporated
        by reference in this Form 10-K. The report, except for portions expressly
        incorporated by reference, is furnished for the information of the
        Commission only and is not to be deemed "filed" as part of the filing.

@21     Subsidiaries                                                                       123

@23     Consent of Independent Public Accountants                                          124

@27     Financial Data Schedule                                                            125
</TABLE> 

_________________

*   Indicates management compensation plan
#   Certain information omitted pursuant to a request for confidential treatment
    filed separately with and granted by the Securities and Exchange Commission
@  Filed herewith

                                       38
<PAGE>
 
                       REPORT OF INDEPENDENT ACCOUNTANTS
                       ---------------------------------
                       ON FINANCIAL STATEMENT SCHEDULES
                       --------------------------------


To the Shareholders and Board of Directors
Playboy Enterprises, Inc.



  Our report on the consolidated financial statements of Playboy Enterprises,
Inc. and its Subsidiaries has been incorporated by reference in this Form 10-K
from page 43 of the fiscal 1997 Annual Report to Shareholders of Playboy
Enterprises, Inc. and its Subsidiaries.  In connection with our audits of such
financial statements, we have also audited the related financial statement
schedule listed in the index on page 27 of this Form 10-K.

  In our opinion, the financial statement schedule referred to above, when
considered in relation to the basic financial statements taken as a whole,
present fairly, in all material respects, the information required to be
included therein.



                           Coopers & Lybrand L.L.P.



Chicago, Illinois
August 5, 1997

                                       39
<PAGE>
 
                  PLAYBOY ENTERPRISES, INC. AND SUBSIDIARIES
                                  SCHEDULE II
                       VALUATION AND QUALIFYING ACCOUNTS
               FOR THE YEARS ENDED JUNE 30, 1997, 1996 AND 1995
                                (IN THOUSANDS)


<TABLE>
<CAPTION>
==========================================================================================================
           COLUMN A                         COLUMN B          COLUMN C          COLUMN D       COLUMN E
- ----------------------------------------------------------------------------------------------------------
                                                             Additions
                                                       ----------------------
                                           Balance at  Charged to  Charged to                 Balance at
                                            Beginning   Costs and   Other                        End
         Description                        of Period   Expenses    Accounts   Deductions     of  Period
- -------------------------------            ----------  ----------  ----------  ----------     ----------
<S>                                        <C>         <C>         <C>         <C>            <C>
Allowance deducted in the balance sheet
 from the asset to which it applies:

Year ended June 30, 1997:

 Allowance for doubtful accounts           $    3,009  $    1,241  $  1,522(a) $    1,890(b)  $   3,882
                                           ==========  ==========  ========    ==========     =========

 Allowance for returns                     $   21,939  $        -  $ 64,197(c) $   63,389(d)  $  22,747
                                           ==========  ==========  ========    ==========     =========


Year ended June 30, 1996:

 Allowance for doubtful accounts           $    4,837  $      504  $  1,632(a) $    3,964(b)  $   3,009
                                           ==========  ==========  ========    ==========     =========
 Allowance for returns                     $   20,952  $        -  $ 59,718(c) $   58,731(d)  $  21,939
                                           ==========  ==========  ========    ==========     =========


Year ended June 30, 1995:

 Allowance for doubtful accounts           $    3,155  $    1,709  $  2,042(a) $    2,069(b)  $   4,837
                                           ==========  ==========  ========    ==========     =========
 Allowance for returns                     $   18,612  $        -  $ 57,057(c) $   54,717(d)  $  20,952
                                           ==========  ==========  ========    ==========     =========
</TABLE>

Notes:

(a)  Represents provisions for unpaid subscriptions charged to net revenues.
     Also included in fiscal 1996 amount was $98 related to the consolidation of
     the VIPress Poland Sp. z o.o. balance at the acquisition date in March
     1996.

(b)  Represents uncollectible accounts less recoveries.

(c)  Represents provisions charged to net revenues for estimated returns of
     Playboy magazine, other domestic publishing products and domestic home
     videos.

(d)  Represents settlements on provisions previously recorded.

                                       40

<PAGE>

                                                                EXHIBIT 10.1 (e)

                          PLAYBOY ENTERPRISES, INC.

                   SECTION 162(m) RESTRICTED STOCK AGREEMENT
                   -----------------------------------------

          THIS SECTION 162(m) RESTRICTED STOCK AGREEMENT (the "Agreement"),
dated _______ (the "Award Date"), is made by and between PLAYBOY ENTERPRISES,
INC., a Delaware corporation (the Company"), and __________, an employee of the
Company or a Subsidiary (the "Employee"):

          WHEREAS, the Company has established the Amended and Restated Playboy
Enterprises, Inc. 1995 Stock Incentive Plan (the "Plan"); and

          WHEREAS, the Company wishes to carry out the Plan (the terms of which
are hereby incorporated by reference and made a part of this Agreement, and
which shall control in the event of any inconsistency between this Agreement and
the Plan or any interpretation of this Agreement); and

          WHEREAS, the Plan provides for the issuance of shares of the 
Company's Common Stock (as defined hereunder), subject to certain restrictions
thereon (hereinafter referred to as "Section 162(m) Restricted Stock"; and

          WHEREAS, the Compensation Committee of the Company's Board of
Directors (the "Committee"), appointed to administer the Plan, has determined
that it would be in the best interest of the Company to issue the shares of
Section 162(m) Restricted Stock provided for herein to the Employee in partial
consideration of past services to the Company and/or its Subsidiaries and to
provide further incentives for performance and continued service during the
vesting periods provided herein, and has advised the Company thereof and
instructed the undersigned Officers (as defined hereunder) to issue said Section
162(m) Restricted Stock;

          NOW, THEREFORE, in consideration of the mutual covenants herein
contained and other good and valuable consideration, receipt of which is hereby
acknowledged, the parties hereby agree as follows:

                                   ARTICLE I

                                   DEFINITIONS
                                   -----------

          Whenever the following terms are used below in this Agreement, they
shall have the meaning specified below unless the context clearly indicates to
the contrary. Capitalized terms not otherwise defined herein shall have the
meanings set forth in the Plan.
<PAGE>
 
Section 1.1 - Change of Control
- -----------   -----------------

              "Change of Control" shall mean the occurrence of any of the
following events: (i) except in a transaction described in clause (iii) below,
Hugh M. Hefner, Christie Hefner, the Hugh M. Hefner 1991 Trust (for so long as
Hugh M. Hefner and Christie Hefner are joint trustees or one of them is sole
trustee), and the Hugh M. Hefner Foundation (for so long as Hugh M. Hefner and
Christie Hefner are joint trustees or one of them is sole trustee) cease
collectively to own a majority of the total number of votes that may be cast for
the election of directors of the Company; or (ii) a sale of Playboy
                                                            -------
magazine by the Company; or (iii) the liquidation or dissolution of the Company,
or any merger, consolidation or other reorganization involving the Company
unless (x) the merger, consolidation or other reorganization is initiated by the
Company, and (y) is one in which the stockholders of the Company immediately
prior to such reorganization become the majority stockholders of a successor or
ultimate parent corporation of the Company resulting from such reorganization
and (z) in connection with such event, provision is made for an assumption of
outstanding Options and rights or a substitution thereof of a new Option or
right in such successor or ultimate parent of substantially equivalent value.

SECTION 1.2 -  Common Stock
- -----------    ------------

               "Common stock" shall mean the Class B Common Stock, par value
$.01 per share, of the Company.

Section 1.3 -  Exchange Act
- -----------    ------------

               "Exchange Act" shall mean the Securities Exchange Act of 1934, as
amended.

Section 1.4 -  Plan
- -----------    ---- 
     
               "Plan" shall mean the Amended and Restated Playboy Enterprises,
Inc. 1995 Stock Incentive Plan.

Sections 1.5 - RESTRICTIONS
- ------------   -----------

               "Restrictions" shall mean the transferability restrictions
imposed upon Section 162(m) Restricted Stock under this Agreement.

Section 1.6 -  Rule 16b-3
- -----------    ----------

               "Rule 16b-3" shall mean that certain Rule 16b-3 under the
Exchange Act, as such Rule may be amended in the future.

                                       2
<PAGE>
 
Section 1.7  - Secretary
- -----------    ---------

               "Secretary" shall mean the Secretary of the Company.

Section 1.8  - Section 162(m) Restricted Stock
- -----------    -------------------------------

               "Section 162(m) Restricted Stock" shall mean Common Stock of the
Company issued under this Agreement and subject to the Restrictions imposed 
hereunder.

Section 1.9  - Securities Act
- -----------    --------------

               "Securities Act" shall mean the Securities Act of 1933, as 
amended.

Section 1.10 - Termination of Employment
- -----------    -------------------------                            

               "Termination of Employment" shall mean the time when the 
employee-employer relationship between the Section 162(m) Restricted Stockholder
and the Company or any Subsidiary is terminated, voluntarily or involuntarily,
for any reason, with or without Cause (as defined below), including, but not by
way of limitation, a termination by resignation, discharge, death, disability or
retirement, but excluding any termination where there is simultaneous
reemployment by the Company or a Subsidiary. The Committee, subject to the
definition of Cause below, shall determine the effect of all other matters and
questions relating to Termination of Employment, including, but not by way of
limitation, the question of whether particular leaves of absence constitute
Terminations of Employment. For purposes of the Plan, "Cause" shall mean an
Employee's (a) gross negligence in the performance of the responsibilities of
such Employee's office or position; (b) any act of dishonesty or moral turpitude
materially adversely affecting the Company or the Company's reputation; (c)
commission of any other willful or intentional act that could reasonably be
expected to injure materially the reputation, business or business relationships
of the Company or any Subsidiary; or (d) conviction of a felony or of any crime
involving moral turpitude, fraud or misrepresentation.

Section 1.11 - Vested Stock
- ------------   ------------

               "Vested Stock" shall mean Section 162(m) Restricted Stock with
respect to which the Employee has satisfied the performance vesting standards of
the Agreement as specified in Article III.

                                   ARTICLE II

                  ISSUANCE OF SECTION 162(m) RESTRICTED STOCK
                  -------------------------------------------
  
Section 2.1  -  Issuance of Section 162(m) Restricted Stock
- -----------     -------------------------------------------

               In consideration for past services rendered to the Company and
for other good and valuable consideration which the Committee has determined to
be equal to not less than

                                       3
<PAGE>
 
the par value of the Section 162(m) Restricted Stock issued hereunder, on
October 1, 1996, the Company issued to the Employee 15,000 shares of its Class B
Common Stock, par value $.01 per share, which have not vested as of the date
hereof and which shall be subject to the terms, conditions and restrictions set
forth in this Agreement.

Section 2.2 -  No Right to Continued Employment
- -----------    --------------------------------

               Nothing in this Agreement or in the Plan shall confer upon the
Employee any right to continue in the employ of the Company or any Subsidiary or
shall interfere with or restrict in any way the rights of the Company or any
Subsidiary, which are hereby expressly reserved, to discharge the Employee at
any time for any reason whatsoever, with or without Cause.

                                   ARTICLE III

                                  RESTRICTIONS
                                  ------------

Section 3.1 -  Performance Criteria
- -----------    --------------------

               Performance Criteria have been established as a condition to
vesting of the Section 162(m) Restricted Stock. The Performance Criteria are
based on the Company's "Operating Income" as such term is used and determined by
the Company for purposes of the Company's financial reports filed with the
Securities and Exchange Commission under the Exchange Act. Operating Income will
be measured before any unusual or "one-time" economic or accounting instances
which would distort the actual Operating Income of the Company, identified as
the Company's publicly reported "Operating Income Before One-Time Items." The
Restrictions will lapse with respect to the specified number of shares of
Section 162(m) Restricted Stock subject to this award, without duplication, on
the second business day following the issuance by the Company's independent
auditors of their audit report after the end of any fiscal year of the Company,
beginning with the fiscal year ended June 30, 1997, during which Operating
Income first equals or exceeds each of the following thresholds:


          Annual Operating      Number of Shares
          ----------------      ----------------
          Income Goal           of Section 162(m)
          -----------           -----------------
          ($million)             Restricted Stock
          ----------             ----------------
            15.0                    5,000
            20.0                   10,000

               For example, if no Restrictions have yet lapsed, and the
Company's Operating Income equals $16.0 million in a given year, the
restrictions would lapse with respect to 5,000 shares of the Section 162(m)
Restricted Stock. If in a subsequent fiscal year, Operating Income equals $21.0
million, the restrictions would lapse with respect to the additional 10,000
shares of the Section 162(m) Restricted Stock.

                                       4
<PAGE>
 
               The lapse of the Restrictions shall be effective on the second
business day following the issuance by the Company's independent auditors of
their audit report with respect to the prior fiscal year. However,
notwithstanding anything in this Agreement to the contrary, the lapse of the
Restrictions shall be effective only after the Committee has certified  in
writing that performance goals specified in this Section 3.1 and any other
material terms were satisfied.

Section 3.2  - Right to Payment of Section 162(m) Restricted Stock
- ------------   ---------------------------------------------------     
               Upon issuance of an independent auditor's report with respect
to each fiscal year, a determination will be made as to the amount of Section
162(m) Restricted Stock earned, if any, on the basis of the vesting guidelines
in Section 3.1 and what Section 162(m) Restricted Stock has thereby become
Vested Stock. Participants must be employed the Company or by a Subsidiary on
the second business day following the issuance by the Company's independent
auditors of their audit report with respect to such year in order to receive any
Vested Stock. Unlegended stock certificates will be issued to participants only
after the independent audit report confirms and the Committee has certified in
writing that vesting requirements have been satisfied; pending such issuance,
Section 162(m) Restricted Stock will be held in book entry form by the Company
as custodian for the Employee. Unless the Secretary determines that certificates
must be issued pursuant to applicable law or contractual obligations, Section
162(m) Restricted Stock shall not be issued to the Employee in certificated
form. The Secretary of the Company shall establish book entry procedures
sufficient to prevent unauthorized transfers of the Section 162(m) Restricted
Stock.

Section 3.3 -  Legend
- -----------    ------

               The Secretary shall, or shall instruct the Company's transfer
agent to, provide stop transfer instructions in the Company's stock records to
prevent any transfer of the Section 162(m) Restricted Stock for any purpose
until the stock is vested. Any certificate that the Secretary or the transfer
agent deems necessary to issue to represent shares of Section 162(m) Restricted
Stock shall, until all restrictions lapse and new certificates are issued
pursuant to Section 3.4, bear the following legend:

     THE SECURITIES REPRESENTED BY THIS CERTIFICATE ARE SUBJECT TO CERTAIN
     VESTING REQUIREMENTS AND MAY BE SUBJECT TO REACQUISITION BY THE COMPANY
     UNDER THE TERMS OF THAT CERTAIN SECTION 162(m) RESTRICTED STOCK AGREEMENT
     BY AND BETWEEN PLAYBOY ENTERPRISES, INC. (THE "COMPANY") AND THE HOLDER OF
     THE SECURITIES. PRIOR TO VESTING OF OWNERSHIP IN THE SECURITIES, THEY MAY
     NOT BE, DIRECTLY OR INDIRECTLY, OFFERED, TRANSFERRED, SOLD, ASSIGNED,
     PLEDGED, HYPOTHECATED OR OTHERWISE DISPOSED OF UNDER ANY CIRCUMSTANCES.
     COPIES OF THE ABOVE REFERENCED AGREEMENT ARE ON FILE AT THE OFFICES OF THE
     COMPANY AT 680 NORTH LAKE SHORE DRIVE, CHICAGO, IL 60611.

                                       5
<PAGE>
 
Section 3.4 -  Lapse of Restrictions
- -----------    ---------------------

               Upon the vesting of the shares of Section 162(m) Restricted
Stock as provided in Sections 3.1 and 3.2 and subject to Sections 4.2 and 4.3,
the Company shall cause new certificates to be issued with respect to such
Vested Stock and delivered to the Employee or his legal representative, free
from the legend provided for in Section 3.3 and any of the other Restrictions.
Such Vested Stock shall thereupon cease to be considered Section 162(m)
Restricted Stock subject to the terms and conditions of this Agreement.

Section 3.5 -  Section 162(m) Restricted Stock Not Transferable
- -----------    ------------------------------------------------

               Prior to the issuance of Vested Stock, no Section 162(m)
Restricted Stock or any interest or right therein or part thereof shall be
liable for the debts, contracts or engagements of the Employee or his successors
in interest or shall be subject to disposition by transfer, alienation,
anticipation, pledge, encumbrance, assignment or any other means whether such
disposition be voluntary or involuntary or by operation of law by judgment,
levy, attachment, garnishment or any other legal or equitable proceedings
(including bankruptcy), and any attempted disposition thereof shall be null and
void and of no effect.

Section 3.6 -  Termination of Employment
- -----------    -------------------------

               If there is a Termination of Employment for any reason, whether
voluntarily or involuntarily, with or without Cause, by retirement or by reason
of death or disability or otherwise, the Employee shall forfeit all unvested
Section 162(m) Restricted Stock, and all Section 162(m) Restricted Stock shall
on the effective date of such Termination of Employment, be immediately canceled
and returned to the status of authorized and unissued Common Stock. If an
Employee was employed on the last day of a fiscal year and there is a
Termination of Employment of such Employee prior to the second business day
following the issuance of an independent audit report that shows that
Restrictions have lapsed with respect to any unvested Section 162(m) Restricted
Stock, such Employee shall not receive (and shall forfeit all rights to) such
Section 162(m) Restricted Stock.

Section 3.7 -  Change of Control
- -----------    -----------------

               Upon a Change of Control specified in clause (iii) of the
definition thereof, any Section 162(m) Restricted Stock that has not vested
shall be forfeited on the effective date of such Change of Control, and all
Section 162(m) Restricted Stock shall, on the effective date of such Change of
Control, be immediately canceled and returned to the status of authorized and
unissued Common Stock; provided, however, that a Change of Control specified in
clause (i) or (ii) of the definition thereof occurs, such Section 162(m)
Restricted Stock shall remain outstanding, subject to any remaining
Restrictions.

Section 3.8  - Changes in Common Stock
- -----------    -----------------------

               In the event that the outstanding shares of the Company's Common
Stock are changed into or exchanged for a different number or kind of shares or
other securities of the

                                       6
<PAGE>
 
Company pursuant to a recapitalization, reclassification, stock split-up, stock
dividend, or other combination of shares or similar transaction, any new,
additional or different shares or securities which are issued in the name of the
Employee as a holder of Section 162(m) Restricted Stock shall be considered to
be Section 162(m) Restricted Stock and shall be subject to all of the
Restrictions.

                                   ARTICLE IV

                                 MISCELLANEOUS
                                 -------------

Section 4.1  - Administration
- ------------   --------------

               The Committee shall have the power to interpret the Plan, this
Agreement and all other documents relating to Section 162(m) Restricted Stock
and to adopt such rules for the administration, interpretation and application
of the Plan as are consistent herewith and to interpret, amend or revoke any
such rules. All actions taken and all interpretations and determinations made by
the Committee in good faith shall be final and binding upon the Employee, the
Company and all other interested persons. No member of the Committee shall be
personally liable for any action, determination or interpretation made in good
faith with respect to the Plan or Section 162(m) Restricted Stock and all
members of the Committee shall be fully protected by the Company in respect to
any such action, determination or interpretation. In its absolute discretion,
the Board may at any time and from time to time exercise any and all rights and
duties of the Committee under this Plan except with respect to matters which
under Rule 16b-3 or Section 162(m) of the Internal Revenue Code of 1986, as
amended, or any regulations or rules issued thereunder, are required to be
determined in the sole discretion of the Committee.

Section 4.2 -  Approval of Plan by Stockholders
- -----------    --------------------------------

               The Section 162(m) Restricted Stock will not vest prior to the
approval of the Plan by the stockholders, and, if such approval has not been
obtained 12 months after the date of the Board's adoption of the Plan, such
Section 162(m) Restricted Stock shall thereupon be canceled and become null and
void.

Section 4.3 -  Conditions to Issuance of Stock Certificates
- -----------    --------------------------------------------
                                                          
               The Company shall not be required to issue or deliver any
certificate or certificates for Vested Stock pursuant to this Agreement prior to
fulfillment of all of the following conditions:

                    (a)   The admission of such shares to listing on all stock
          exchanges on which such class of stock is then listed; and

                    (b)   The completion of any registration or other
          qualification of such shares under any state or Federal law or under
          rulings or regulations of the Securities and Exchange Commission or of
          any other governmental

 

                                       7
<PAGE>
 
          regulatory body, which the Committee shall, in its absolute
          discretion, deem necessary or advisable; and

                    (c)   The obtaining of any approval or other clearance from
          any state or Federal governmental agency which the Committee shall, in
          its absolute discretion, determine to be necessary or advisable; and

                    (d)   Subject to the provisions of Section 4.8 the payment
          by the Employee of all amounts required to be withheld, under federal,
          state and local tax laws, with respect to the issuance of Section
          162(m) Restricted Stock and/or the lapse or removal of any of the
          Restrictions; and

                    (e)   The lapse of such reasonable period of time as the
          Committee may establish from time to time for reasons of
          administrative convenience.

Section 4.4  - Notices
- ----------     -------

               Any notice to be given under the terms of this Agreement will
be by registered mail, return receipt requested and if to the Company shall be
addressed in care of its Secretary at 680 N. Lake Shore Drive, Chicago, Illinois
60611, and any notice to be given to the Employee shall be addressed to the
Employee at the address given beneath the Employee's signature hereto. By a
notice given pursuant to this Section 4.4, either party may hereafter designate
a different address for notices to be given to the Company or such Employee. Any
notice which is required to be given to the Employee shall, if the Employee is
then deceased, be given to the Employee's personal representative if such
representative has previously informed the Company of such Employee's status and
address by written notice under this Section 4.4. Any notice shall have been
deemed duly given when received.

Section 4.5  - Rights as Stockholder
- -----------    ---------------------

               Upon issuance of the Section 162(m) Restricted Stock in the name
of the Employee, the Employee shall have all the rights of a stockholder with
respect to said shares including the right to receive all dividends and other
distributions paid or made with respect to the shares.

Section 4.6  - Titles
- -----------    ------

               Titles are provided herein for convenience only and are not to
serve as a basis for interpretation or construction of this Agreement.


Section 4.7  - Amendment
- -----------    ---------

               This Agreement may be amended only by a writing executed by the
parties hereto which specifically states that it is amending this Agreement.

                                       8
<PAGE>
 
Section 4.8  -  Tax Withholding
- -----------     ---------------

               The Company's obligation (i) to issue or deliver to the Employee
any certificate or certificates for Vested Stock or (ii) to pay to the Employee
any dividends or make any distributions with respect to the Section 162(m)
Restricted Stock, is expressly conditioned upon receipt from the Employee, on or
prior to the date the same is required to be withheld, of:

               (a) Full payment (in cash or by check) of any amount that must be
     withheld by the Company for federal, state and/or local tax purposes; or

               (b)   Subject to the Committee's consent and Section 4.8(c), full
     payment by delivery to the Company of unrestricted shares of the Company's
     Common Stock previously owned by the Employee duly endorsed for transfer to
     the Company by the Employee with an aggregate fair market value equal to
     the amount that must be withheld by the Company for federal, state and/or
     local tax purposes; or

               (c)   With respect to the withholding obligation for shares of
     Section 162(m) Restricted Stock that become unrestricted shares of stock as
     of a certain date (the "Vesting Date"), subject to the Committee's consent
     and to the timing requirements set forth in this Section 4.8(c), full
     payment by retention by the Company of a portion of such shares of Section
     162(m) Restricted Stock which become Vested Stock with an aggregate fair
     market value (determined as of the Vesting Date) equal to the amount that
     must be withheld by the Company for federal, state and/or local tax
     purposes; or

               (d)   Subject to the Committee's consent, any combination of
     payments provided for in the foregoing subsections (a), (b) or (c).

Section 4.9 -  Governing Law
- ----------     -------------

               The laws of the State of Delaware shall govern the
interpretation, validity, administration, enforcement and performance of the
terms of this Agreement regardless of the law that might be applied under
principles of conflicts of laws.

Section 4.10 - Prior Agreement
- ------------   --------------

               This Agreement supersedes and replaces all of Employee's rights
and benefits under that certain Restricted Stock Agreement dated October 1, 1996
by and between the Company and the Employee (the "Prior Agreement"). From and
after the date of this Agreement, the Prior Agreement shall be of no further
force or effect.

                                       9
<PAGE>
 
               IN WITNESS HEREOF, this Agreement has been executed and delivered
by the parties hereto. 

                                            PLAYBOY ENTERPRISES, INC.

                                            By _______________________
                                             
                                            Its ______________________
                                


_____________________________


_____________________________

_____________________________
          Address

_____________________________
Employee Tax I.D Number

Section 162(m) Restricted Stock Issued: 15,000 shares
Par Value of Stock: $.01 per share
Date Issued: _________________

                                       10

<PAGE>

                                                                 EXHIBIT 10.4
 

This agreement dated as of May 27, 1997 between Warner Publisher Services, Inc.,
a New York corporation (herein called "Warner") and Playboy Enterprises, Inc., a
Delaware corporation (herein called "Publisher"),

                                  WITNESSETH:

In consideration of the premises and of the mutual covenants and agreements
herein set forth, the parties hereto hereby agree as follows:

1.   Definitions
     -----------

     As used in this agreement, the following terms shall have the following
     respective meanings:

     a.   "Publication(s)" shall mean the English language United States edition
          of PLAYBOY Magazine, all PLAYBOY denominated magazine titles,
          including PLAYBOY Specials, PLAYBOY Presents, PLAYBOY Lingerie,
          PLAYBOY Private Collection and one-shots (as that term is generally
          understood in the publishing industry) and PLAYMATE wall and desk
          calendars.

     b.   "Territory" shall mean the United States, its territories and
          possessions and Canada.

     c.   "Printer's Completion Notice" shall mean a notice delivered to Warner
          and executed by the traffic manger shipping manager of the printer
          of each issue of the Publication(s) specifying the number of copies of
          the Publication(s) shipped in accordance with Warner's instructions.

     d.   "Net Sales" shall mean [with respect to each issue of the
          Publication(s)] the number of copies of the Publication(s) specified
          in each Printer's Completion Notice (as the same may be modified or
          amended by additional information furnished by the printer or
          Publisher) less the number of copies of that issue of the
          Publication(s) returned to Warner pursuant to the provisions of
          paragraph 8.

                                       1
<PAGE>
 
     e.   "Cover Price" shall mean the suggested retail selling price of the
          Publication(s) (as specified by Publisher on the cover of each copy
          thereof), as the same may be increased or decreased by Publisher
          during the term of this agreement.

     f.   (i)   "Warner's Commission" shall mean a sum equal to a flat rate per
                net sale copy multiplied by all Net Sales of the Publications as
                follows:

                Flat Rate Per Net Sale Copy       Warner's Commission
                ---------------------------       -------------------
 
                PLAYBOY Magazine                  Twelve (12) Cents
                                                  $0.12 USD

                All other PLAYBOY                 Fifteen (15) Cents
                Publications                      $0.15 USD

          (ii)  Except as provided in paragraph 1.f.(iii), a minimum commission
                of $46,200 per issue will apply for PLAYBOY Magazine.

          (iii) For issues with Net Sales less than 385,000 units and on sale
                after the loss of authorized status in any one of the following
                chains:

                AAFES
                Barnes & Noble
                Bookstar
                Bookstop
                Border's
                Circle K
                Cumberland Farms
                B. Dalton
                Nexcom or
                Waldenbooks,
       
                Warner's commission shall be the sum equal to 2.4% of the United
                States Cover Price of all Net Sales of PLAYBOY or the minimum
                commission of $46,200, whichever is lower.

                                       2
<PAGE>
 
     g.   "Wholesaler Discount" shall mean the discount off the cover price at
          which Warner bills wholesalers for copies of the Publication(s).

     h.   "Gross Billings" shall mean the cover price, less the Wholesaler
          Discount, multiplied by the number of copies of the Publication(s)
          specified on a Printer's Completion Notice and less Warner's
          Commission with respect to such number of copies.

     i.   "Final Billings" shall mean the cover price, less the Wholesaler
          Discount, multiplied by the Net Sales and less Warner's Commission.

     j.   "On-Sale Date" shall mean the date (designated by Publisher) on which
          each issue of the Publication(s) is to be placed for initial sale at
          retail outlets.

     k.   "Off-Sale Date" shall mean the date (designated by Publisher) for
          recall of issues of the Publication(s) from sale at retail outlets,
          provided, however, that the Off-Sale Date shall not be later than one
          (1) day prior to the On-Sale Date of the next succeeding issue of the
          Publication(s).

     1.   (i)   "Term" shall mean the period commencing with the On-Sale Date of
                the August, 1997 issue of PLAYBOY Magazine and shall continue
                thereafter for a period of two (2) years, terminating on the 
                Off-Sale Date of the July, 1999 issue of PLAYBOY Magazine,
                unless earlier terminated as hereinafter provided.

          (ii)  Notwithstanding any termination of the Term, this agreement
                shall continue in full force and effect after the termination
                date for the purposes, and only for the purposes, of
                distributing the last issue of the Publication(s) and of
                handling and crediting returns of unsold copies and making
                payments, adjustments and credits, with respect to such
                termination date, until the same are completed, made and
                settled.

                                       3
<PAGE>
 
          (iii) Publisher shall send Warner written notice of termination at
                least ninety (90) days prior to the end of the Term (the "Notice
                Date"). Warner shall have the right, upon the Notice Date, to
                suspend any further payments to Publisher relating to the
                Publication(s) in an amount not to exceed the total of (A) the
                "Overdraft" (as hereinafter defined) as reported on the last
                payment statement issued to Publisher pursuant to sub-paragraph
                7.h. prior to the Notice Date and (B) the Overdraft as
                calculated by Warner based upon the sales performance statement
                last issued to Publisher pursuant to subparagraph 7.g. prior to
                the Notice Date. The total amount of the Overdrafts as
                calculated in accordance with (A) and (B) above, shall be
                recalculated for each payment and sales performance statement
                thereafter issued to Publisher until the parties are able to
                effect a final settlement hereunder, provided, however, the
                parties shall, in the event of such termination, effect final
                settlement hereunder not later than one hundred fifty (150) days
                after the Off-Sale Date of the last issue of PLAYBOY Magazine,
                flat or special, and not later than one hundred eighty (180)
                days after the Off-Sale Date of the last calendar distributed by
                Warner hereunder.

          (iv)  The termination provisions set forth in this subparagraph 1.1.,
                including the settling of accounts and suspension of payments,
                shall be applicable to any termination of this agreement,
                including any termination pursuant to subparagraphs 14.b., 14.c.
                and 24. hereof.

2.   Rights Granted
     --------------

     a.   Publisher hereby agrees to grant, and does hereby grant, to Warner for
          the Term of this agreement and throughout the Territory, the exclusive
          right to sell and distribute the Publication(s).

     b.   The provisions of subparagraph 2.a. shall not apply to:

                                       4
<PAGE>
 
          (i)   copies of the Publication(s) furnished by Publisher to
                Publisher's entertainment operations and

          (ii)  Publications, whether in magazine or pamphlet form, prepared by
                Publisher for third parties and not distributed in the normal
                channels of the magazine distribution industry.

     c.   Anything in this agreement to the contrary notwithstanding, Publisher
          shall have the right to service retailers with Publication(s), either
          directly or through national jobbers, wholesalers and jobbers, should
          Warner refuse to do so, subject to the following conditions:

          (i)   For any new retailer account (retail stores not serviced by
                Warner's wholesale distributors), Publisher, to the extent it is
                not prohibited from doing so, shall supply Warner with a list of
                such accounts and shall allow Warner to submit a proposal to
                compete for such business on a competitive service and cost
                basis.

          (ii)  If Publisher shall be unable to reach an agreement with Warner
                with respect to the servicing of any such new retailer accounts,
                Publisher shall not grant the right to service any such accounts
                to any third party on terms equal to or less favorable than
                those offered by Warner, and shall give Warner the opportunity
                to acquire said rights on the best terms offered to Publisher by
                any third party [such matching right to apply whether or not
                Warner submits a proposal as set forth in paragraph 2.c.(i)
                above]. Warner shall have two (2) business days after notice
                from Publisher to make a proposal which meets or exceeds such
                third party terms. If Warner and Publisher agree that Warner
                shall acquire said rights, then any such account shall be
                serviced by Warner pursuant to the terms hereof, except as such
                terms may be expressly modified or replaced in a fully

                                       5
<PAGE>
 
                executed written amendment hereto. In the event that Warner
                cannot, does not or will not meet such third party terms,
                Publisher may grant such rights to the third party, but in no
                event may Publisher grant such rights to Curtis Circulation Co.,
                Eastern News Distributors, Inc., ICD/Hearst Corporation, Kable
                News Co., Inc., Murdoch Magazines Distribution Division, or a
                current subsidiary or current affiliate of any such companies,
                unless no other means of distribution are available.

          (iii) For retail accounts that wholesaler(s) refuse to serve, or
                retail accounts that refuse service from wholesaler(s),
                Publisher, if it chooses to award the service of such business,
                shall award such service on the same basis as set forth in
                subparagraphs 2.c.(i) and 2.c.(ii) above, except as provided
                otherwise in paragraph 23.

     d.   Publisher shall not be obligated to maintain the publication of any of
          the Publication(s). Publisher shall have the sole discretion to
          determine the frequency of any of the Publication(s).

     e.   In the event Publisher decides to distribute PLAYBOY denominated non-
          magazine products through I.D. wholesalers, it will first negotiate
          with Warner for such rights. If within thirty (30) days after notice
          from Publisher that Publisher desires such distribution, Publisher and
          Warner have not concluded an agreement, it will be conclusively
          presumed that the parties cannot reach an agreement and Publisher will
          be free to pursue such distribution free from obligation or liability
          to Warner on the condition that if Publisher grants such distribution
          rights it will be on terms more favorable to Publisher than the terms
          offered by Warner.

3.   The Publisher Agrees
     --------------------

     a.   That upon receipt from Warner of the lists of wholesale distributors
          to whom copies of the Publication(s) are to be shipped and the number
          of copies, Publisher shall

                                       6
<PAGE>
 
          cause to be shipped such designated number of copies in accordance
          with said lists and shall cause to be shipped as far enough in advance
          of the On-Sale Date of the respective issues of the Publication(s) as
          will enable distribution to and by wholesale distributors by the On-
          Sale Dates. Publisher shall pay all transportation charges relating to
          the shipment of the Publication(s) to wholesale distributors as
          aforesaid, provided that if Publisher shall so request, Warner shall
          advance such transportation charges, which transportation charges
          shall be recovered by Warner as provided in subparagraph 9.b.(iv)
          hereof.

     b.   That Warner may deduct from the payments due Publisher, as provided in
          subparagraph 9.b.(ii) hereof, amounts attributable to any and all
          copies of the Publication(s) lost or damaged in shipment to wholesale
          distributors. Subject to the provisions of paragraph 16. hereof, all
          such loss or damage adjustments made by Warner for the benefit of said
          wholesale distributors shall be conclusive on the question of loss
          and/or damage and binding upon Publisher.

     c.   That Warner shall allow wholesale distributors the privilege of
          returning all unsold copies of the Publication(s) and receiving credit
          at the rate charged therefor, in accordance with the terms, conditions
          and limitations of paragraph 8. hereof.

4.   Billings and Collections
     ------------------------

     Publisher hereby grants and assigns to Warner a continuing security
     interest in and to all sums which may be paid or are payable to Warner by
     wholesalers or other parties as Gross Billings, Final Billings or otherwise
     in connection with the exercise by Warner of its rights pursuant to this
     agreement. Although Warner shall not be obligated to segregate any of the
     aforesaid sums from any of its other funds, or to pay any interest thereon
     to Publisher (other than as may be awarded to Publisher in the event of 
     non-payment or late payment of such amounts by Warner), Warner shall be
     considered a trustee, pledgeholder or fiduciary of Publisher as to such
     collected funds.

                                       7
<PAGE>
 
5.   Retail Display Allowance
     ------------------------

     a.   Warner shall perform the work of receiving and collating information
          from retail magazine dealers and issuing payments on behalf of
          Publisher to them for amounts due to them under retail or checkout
          display allowance ("RDA") programs conducted by the Publisher in
          reference to the Publication(s) as previously authorized by Publisher
          in writing for each retail outlet. Such payment to such dealers for
          retail or checkout display allowances shall be charged to the
          Publisher's account and recovered and received by Warner as provided
          in subparagraph 9.b.(iii) hereof. Warner will perform such services
          pursuant to the terms and conditions of the Publisher's RDA contracts
          on a timely basis and will make such payments to such dealers on not
          less than a calendar quarterly basis.

     b.   (i)  For the services to be performed under subparagraph 5.b. and
               Exhibit A attached hereto and made a part hereof, Publisher
               agrees to pay Warner an annual fee of twenty-two thousand two
               hundred dollars ($22,200 USD) for up to thirty-four (34) issues
               with an average retailer base of four thousand (4,000) retailers
               per issue. In addition, Warner is entitled to receive a pro rata
               portion of the annual fee amount for any issue and/or retailer in
               excess of the thirty-four (34) issues and the retailer base of
               four thousand (4,000) retailers average per issue. Such annual
               fee shall be adjusted annually for an amount equal to fifty
               percent (50%) of the increase in the Consumer Price Index for
               Urban New York and shall be paid to Warner in twelve (12) equal
               monthly payments.

          (ii) As a result of Warner's performing auditing services of RDA
               claims, Warner is entitled to receive one-third (1/3) of the
               total savings recovered by Warner on behalf of the Publisher from
               such audits.

                                       8
<PAGE>
 
     c.   Publisher, on not less than four (4) months prior written notice to
          Warner to the claim form mail date for the final RDA quarter to be
          administered by Warner, shall have the right to perform the work
          related to and to administer its RDA program or use the services of a
          third party to perform such work. In which case the payments to be
          made under subparagraph 5.b.(i) will continue for four (4) months
          after mailing of the claim forms for the final Warner administered RDA
          quarter, but will in no event exceed eight (8) monthly payments after
          such notice.

6.   Credit to Wholesale Distributors
     --------------------------------

     a.   Warner may extend such credit to wholesale distributors as it may
          determine, and in connection therewith may take such collection
          measures, including, among other things, stopping or holding up
          shipment as it may deem advisable with respect to delinquent accounts.
          Warner shall bear all losses from uncollectable accounts and any and
          all legal fees or other costs or expenses of whatever nature
          whatsoever incurred in respect of the Publication(s) for collection or
          attempted collection, provided that in the event Warner gives
          reasonable notice to Publisher in writing prior to shipment to stop or
          hold up shipments to any wholesale distributor and Publisher
          nevertheless directs such shipments, Publisher shall bear the
          resulting losses of the uncollectable amount only and such amounts
          shall be charged to Publisher's account and recovered by Warner as
          provided in subparagraph 9.b.(v) hereof.

     b.   In the event Publisher shall direct shipment of the Publication(s) as
          aforesaid, Publisher shall have the right, in its own name and at its
          own expense, to institute collection proceedings for such sums against
          any such wholesale distributor and to retain any sums so collected.
          Nothing herein contained, however, shall require Warner to institute
          any such legal action.

7.   Warner Agrees
     -------------

                                       9
<PAGE>
 
     a.   To furnish shipping instructions and addressed labels to Publisher a
          reasonable time prior to the shipping date for distribution of the
          Publication(s).

     b.   To bill and collect from wholesale distributors for Warner's own
          account and to designate wholesale distributors and other customers.

     c.   To pay to Publisher the sums specified in paragraph 9.

     d.   To in good faith consult fully with Publisher's designated
          representative(s) with respect to the following, it being understood,
          however, that Publisher shall have the final decision with respect to
          such matters:

          (i)   the number of copies of each issue of the Publication(s) to be
                printed;

          (ii)  the number of copies of each issue of the Publication(s) to be
                allotted to each wholesale distributor;

          (iii) the advertising and promotion campaign for the Publication(s).

     e.   To designate an employee as the "limited" exclusive Marketing Director
          or Marketing Manager for Publisher's Publication(s) and to designate
          such employee of Warner to work primarily on coordinating all
          distribution relating to Publisher's Publication(s); it being
          understood that such designated employee shall perform such services
          under Warner's direction and control, that the designation of such
          employee shall be in Warner's sole and absolute discretion, that
          Warner shall have the sole right to change the employee so designated
          and that such employee shall be subject to Publisher's reasonable
          right of approval.

          Additional activities for other Publishers or other projects shall be
          assigned under Warner's direction, control and discretion, but not to
          exceed more than twenty percent (20%) of such employee's total
          activities.

                                       10
<PAGE>
 
     f.   To have Warner's field personnel monitor the sales performance of the
          Publication(s) by wholesale distributors.

     g.   To render to Publisher a sales performance statement for each issue of
          the Publication(s) setting forth, in summary form, the issue date, On-
          Sale Date and Off-Sale Date, number of copies distributed, returns
          received, Net Sales (in both numerical and percentage terms) and the
          sales trend of the Publication(s) by comparing, in numerical form, the
          Net Sales of the issue of the Publication(s) for which such statement
          is being rendered versus that of the one prior issue and the issue of
          one year previous.

     h.   To render to Publisher a payment statement for each issue of the
          Publication(s) setting forth, in summary form, the appropriate
          calculations pursuant to this agreement.

     i.   Unless modified by Warner's marketing plan as agreed to by Publisher,
          to make annual marketing calls on not less than three hundred (300)
          retailer chains. Results of these marketing calls will be reported to
          Publisher within seven (7) days of the time the calls are made.

     j.   That neither Warner nor any person, firm or corporation controlling,
          controlled by or under common control with Warner, shall, during the
          Term hereof, distribute the publication entitled Hustler or Penthouse
          and/or any Hustler or Penthouse denominated products. For purposes of
          this paragraph 7.j., any publication published by the publisher of
          Penthouse or Hustler magazine which bears the name "Penthouse" or
          "Hustler," as applicable, on its cover, shall be deemed to be a
          Penthouse or Hustler denominated publication.

     k.   That Warner shall endeavor to require its wholesalers to promptly
          notify Warner of any censorship claims regarding the Publication(s)
          and Warner agrees to promptly so notify Publisher of such censorship
          claims.

                                       11
<PAGE>
 
     l.   To use all reasonable efforts to perform the specific distribution
          services set forth in subparagraphs 7.i. and 7.k. above and the
          Circulation Commitments attached as Exhibit A hereto and made a part
          hereof, some of which services have already been implemented. Upon
          Warner's receipt of a written notice by Publisher of Warner's failure
          to adhere to a particular obligation set forth in subparagraphs 7.i.
          and 7.k. above or Exhibit A hereto, Warner shall immediately commence
          the cure of any such failure and shall complete such cure in
          accordance with a mutually agreed upon timetable. Neither any failure
          by Warner that is cured in accordance with the preceding sentence, nor
          any such failure by Warner with respect to which Publisher does not
          send Warner a written notice, shall be considered a material breach of
          this agreement.


8.   Returns
     -------

     a.   In determining the sums payable to Publisher, Warner shall be entitled
          to deduct returns of each issue of the Publication(s) shipped to
          Warner from wholesalers located in the United States of America and
          the Dominion of Canada at any time within one hundred twenty (120)
          days of the Off-Sale Date of each Publication(s), but as to the last
          issue of the Publication(s) distributed pursuant to this agreement, or
          any one-shots or special issues which may hereafter be published by
          Publisher and distributed by Warner, Warner may accept returns
          shipped at any time within one hundred fifty (150) days of the Off-
          Sale Date of such issues of the Publication(s). The aforesaid one
          hundred twenty (120) and one hundred fifty (150) day periods shall be
          subject to extension, if agreed to by Publisher in advance, by reason
          of delay or delays in mail delivery, "acts of God" or any other cause
          beyond the reasonable control of Warner and shall also be subject to
          extension if Publisher shall consent in writing to such extension.

     b.   Accordingly, in the event Warner shall receive returns of any issue of
          the Publication(s) after final payment of such issue has been
          determined and paid pursuant to


                                       12
<PAGE>
 
          subparagraph 9.b. hereof, Warner shall be entitled to deduct such
          return at the rate charged therefor from any remittance due Publisher
          for any later issues (if any) of the Publication(s) or, if after
          termination of this agreement, the Publisher shall make prompt payment
          to Warner upon receipt of Warner's statement regarding such returns.
          It is the intent and agreement of the parties that returns of a prior
          issue can be deducted from payments made by Warner to Publisher, but
          only if such returns are received by Warner within one hundred fifty
          (150) days of the Off-Sale Dates of the Publication(s) for which such
          deductions are made.

     c.   Warner may accept returns of unsold copies of the Publication(s) by
          means of front covers, headings, affidavits or electronic notification
          in form satisfactory to Warner. If Publisher shall request, in
          writing, full copy returns, Warner shall use its reasonable efforts
          to obtain same and, in such case, Publisher agrees to pay for return
          transportation and such handling charges as are required, provided
          that if Warner shall be unable to obtain such full copy returns from
          any wholesaler or other customer, Publisher shall have the right to
          require Warner to stop or hold up shipments of the Publication(s) and
          subject to paragraph 16. hereof, same shall be accepted by Publisher
          as conclusive evidence thereof and Warner is hereby authorized at its
          sole cost and expense to destroy any and all front covers or headings
          representing such returns.


9.   Payment to Publisher
     --------------------

     In consideration of the rights granted to Warner by Publisher hereunder and
     in consideration of Publisher's warranties and representations, Warner
     shall make payment to Publisher of the following:

     a.   (i)   As an advance against any and all sums which may become payable
                to Publisher pursuant to subparagraph 9.b. with respect to each
                issue of each Publication, except, as set forth in subparagraph
                9.a.(ii) below, an amount equal to sixty-five percent (65%) of
                the estimated Net
         
                                      13
<PAGE>
 
                Sales of the average of the last three (3) issues of such
                Publication for which Final Billings have been determined,
                payable not later than seven (7) days after the On-Sale Date of
                the issue and upon receipt by Warner of the Printer's Completion
                Notice. Warner may also withhold an amount equal to the actual
                charges of the last three (3) net issues for which Final
                Billings have been determined, for the items in subsections
                9.b.(ii) through 9.b.(vi) below.

          (ii)  As an advance against any and all sums which may become payable
                to Publisher pursuant to subparagraph 9.b. with respect to any
                particular issue of the Publication(s) for which there is a
                substantial increase in both the print run and the projected Net
                Sales, an amount to be mutually agreed upon by Warner and
                Publisher, payable at a mutually agreed upon time.

     b.   An amount equal to one hundred percent (100%) of Warner's estimate of
          Final Billings [which estimate of Final Billings shall not project
          estimated returns or other charges for the period sixty (60) to one
          hundred twenty (120) days after the Off-Sale Date of the
          Publication(s) not later than sixty (60) days from and after the Off-
          Sale Date of that issue of the Publication(s)] after Warner shall have
          deducted and retained from such Final Billings (to the extent that
          such amounts have not previously been deducted and retained by
          Warner) an amount equal to:

          (i)   All sums advanced to Publisher pursuant to subparagraph 9.a.
                above;

          (ii)  All loss and damage adjustments made by Warner pursuant to
                subparagraph 3.c. above;

          (iii) All amounts allowed as retail display allowances and related
                administrative fees pursuant to paragraph 5.b. above, if
                applicable;
            
                                      14
<PAGE>
 
          (iv)  All transportation charges advanced by Warner pursuant to
                subparagraph 3.a. above;
                
          (v)   All uncollectable amounts and other items properly chargeable to
                Publisher referred to in paragraph 6. above;
                  
          (vi)  The following special allowances which may be granted by Warner:
                
                I.  With respect to Reshipping Wholesaler Agencies [defined as
                    those wholesalers who deliver Publisher's Publication(s) to
                    retailers via mail or common carrier]:

                    1)  there will be a charge of $14.25 USD per cwt. on all
                        second class and non-second class entry magazines
                        delivered via common carrier to retailers for US and
                        Canada Reshipping Wholesaler Agencies;

                    2)  there will be a charge of $6.40 USD per cwt. on all
                        second class entry magazines delivered by mail for U.S.
                        and Canada Reshipping Wholesaler Agencies.

                    The charges referred to in subdivision 1) and 2) above are
                    subject to change only with Publisher's prior written
                    approval.
                    
                    Publisher shall have the right to approve any Wholesaler
                    Agency defined as a Reshipping Wholesaler Agency for
                    Publisher's Publication(s) prior to any charges being
                    incurred by Publisher. Warner will document all reshipping
                    charges by publication issue and Reshipping Wholesaler
                    Agency. Warner agrees to monitor the accuracy of Reshipping
                    Wholesaler Agency claims by auditing each claiming
                    Reshipping Wholesaler Agency's records not less than every

                                       15
<PAGE>
 
                    six (6) months. All reshipping charges determined by such
                    audit to be inaccurate will be adjusted within thirty (30)
                    days of the audit. Such adjustments may be waived only with
                    Publisher's prior written approval.

                II. A charge of $2,000 USD will be made if any analysis of
                    circulation by population for the Publication(s) is
                    requested and required for the Audit Bureau of Circulation
                    report. No charge will be made for the State Circulation
                    analyses which are customarily made twice a year for the
                    Publication(s).

          (vii) All other proper charges, payments or other reimbursements due
                Warner pursuant to the terms of this agreement, including all
                returns and other charges of the Publication(s) not charged to
                Publisher's account at the time of the payment specified in this
                paragraph 9.b. is made, shall be charged against any subsequent
                payment pursuant to this paragraph 9.b.; provided, however, that
                without Publisher's prior approval no such charges may be
                deducted from any payment made more than one hundred twenty
                (120) days after the Off-Sale Date of the issue to which the
                charges relate.

10.  New Titles
     ----------

     In the event that during the Term hereof Publisher enters into any third
     party agreements for non-PLAYBOY denominated English language publications,
     or Publisher itself publishes such a publication, then such publication(s)
     shall be included under the terms and conditions of this agreement,
     provided that Publisher has the right to so include the publication(s) in
     question. Warner's Commission on such publications will be a sum equal to
     2.4% of the U.S. Cover price of all Net Sales.

11.  Cross-Collateralization/Overdrafts
     ----------------------------------

                                       16
<PAGE>
 
     The estimated Final Billings of each issue of all Publication(s)
     distributed by Warner pursuant to this agreement shall be treated as a
     unit, it being the intention hereof that if the total of the advance
     payments made by Warner pursuant to subparagraph 9.a. with respect to any
     Publication(s) and the deductible distribution expenses incurred by Warner
     pursuant to subdivisions (ii) through (vii) of subparagraph 9.b. with
     respect to any issue of such Publication(s) shall exceed the Estimated
     Final Billings for the same issue of that Publication(s) (the "Overdraft"),
     the Overdraft may be deducted by Warner from any advance and/or payment of
     Final Billings which Warner may be required to make on any succeeding issue
     or issues of the same Publication(s), or any other Publication(s), the
     distribution rights to which have been granted to Warner by Publisher under
     this agreement between Warner and Publisher, or shall be refunded or paid
     by Publisher immediately upon demand.

12.  Publisher's Warranties; Indemnity
     ---------------------------------

     a.   Publisher represents and warrants that the rights herein granted to
          Warner have not been granted to any other person, firm or corporation;
          that it has the right and authority to enter into this agreement and
          to perform the obligations hereunder to be performed by Publisher; and
          that to the best of Publisher's knowledge, there are no suits or
          proceedings pending or threatened against or affecting Publisher
          which, if adversely determined, would impair the rights granted to
          Warner.

     b.   Publisher undertakes to indemnify and hold harmless Warner and its
          officers, agents or representatives and its wholesalers and retailers
          from and against any damages, costs, expenses, judgments, settlements,
          penalties, liabilities or losses of any kind or nature (excluding
          consequential damages, but including reasonable attorneys' fees)
          resulting from any claim, cause of action, suit or other proceedings,
          arising out of claims of copyright or trademark infringement, libel,
          violations of rights of privacy, publicity or other proprietary rights
          in the title, contents or any printed matter of the Publication(s),
          including, but not limited to,

                                       17
<PAGE>
 
          advertisements, pictures, photographs, cartoons, caricatures, either
          on the cover or in the text thereof or arising out of the breach or
          alleged breach of any of the foregoing representations or warranties.
          If any such suit, proceeding, claim or demand is brought or made
          against Warner, Publisher shall undertake the defense thereof at its
          expense, provided that if Publisher shall fail so to do, Warner shall
          undertake the defense thereof at Publisher's expense.

     c.   Warner represents and warrants that it has the right and authority to
          enter into this agreement and to perform the obligations hereunder to
          be performed by Warner; and that to the best of Warner's knowledge,
          there are no suits or proceedings pending or threatened against or
          affecting Warner which, if adversely determined, would impair the
          services herein to be provided to Publisher.

     d.   Warner agrees to indemnify, defend and save Publisher harmless of and
          from any and all loss, claims, damages, excluding consequential
          damages, but including reasonable attorneys' fees, which Publisher may
          suffer or incur based on a claim, charge or suit instituted against
          Publisher as a result of any act or omission or commission of Warner
          in performing its services hereunder, other than acts, omissions or
          commissions of Warner undertaken in accordance with Publisher's
          instructions.

     e.   Anything in this paragraph 12. to the contrary notwithstanding,
          neither party shall be liable to the other party for any such
          indemnification unless the party seeking indemnification has notified
          the other party of said claim, action, proceeding or demand as soon as
          practicable upon receipt of knowledge of same and afforded the other
          party the opportunity to defend or participate in the defense of said
          claim, action, proceeding or demand, and further, that no settlement
          or payment of any claim, action, proceeding or demand shall be binding
          on the indemnifying party unless prior approval and consent is
          obtained from the indemnifying party, which said consent will not be
          unreasonably

                                       18
<PAGE>

          withheld. Each of the parties agrees to cooperate with the other in
          the defense of any said claim, action, proceeding or demand.

13.  Wholesaler/Customer Bankruptcy -- Computation of Net Sales
     ----------------------------------------------------------

     In the event that a designated wholesale distributor or other customer to
     which Warner distributes the Publication(s) on Publisher's behalf shall
     take advantage of any federal or state insolvency laws for relief of
     debtors, including reorganization, or shall cease its business operation
     with the effect that such wholesale distributor or other customer shall
     not return its unsold copies of the Publication(s), Warner shall use the
     average percent of Net Sales of the Publication(s) as reported by such
     wholesale distributor or customer for the twelve (12) months (or such
     lesser period if applicable) prior to those months for which such
     wholesale distributor or customer shall not return unsold copies of the
     Publication(s) shipped to such wholesale distributor or customer for said
     months.
     
14.  Assignment
     ----------

     a.   This agreement shall bind and inure to the benefit of the parties
          hereto and their respective successors and assigns, provided that no
          assignment of this agreement, voluntary or by operation of law, shall
          be binding upon either of the parties hereto without the prior written
          consent of the other, which consent shall not be unreasonably
          withheld.
                                                
     b.   Notwithstanding the above, Publisher shall have the right, upon one
          hundred twenty (120) days' written notice to Warner, to terminate
          this agreement subject to the provisions of subparagraph 1.l. above,
          in the event of a sale or transfer (by merger or otherwise) of:

          (i)   any portion of the stock of Warner to the business entity that
                publishes or distributes Penthouse or Hustler magazines or
                anyone holding a direct or indirect equity interest in such
                business entity; or

                                       19
<PAGE>
 
          (ii) all or substantially all of the assets of Warner or more than
               fifty percent (50%) of the stock of Warner to a third party 
               whose relationship to Warner immediately prior to such sale or
               transfer is other than that of a parent, subsidiary, affiliated
               or related company. If Publisher does not elect to terminate
               this agreement, the new owners of Warner shall assume this
               agreement and carry out all of its terms and provisions.

     c.   Notwithstanding subparagraphs 14.a. and b. above, Publisher shall 
          have the right to terminate this agreement if:

          (i)   Warner's business operations and organization is acquired, 
                merged or otherwise combined with another national distributor;
                or

          (ii) Warner combines its "back room" functions (e.g., billing,
               collections, RDA processing, data processing) with another
               national distributor other than Time Distribution Services.

     Warner shall notify Publisher not less than thirty (30) days prior to the
     effective date of (i) or (ii) above. Publisher may terminate this
     agreement at any time within the six (6) month period after the ninety (90)
     days immediately following the effective date of (i) or (ii) above. The
     effective date of such termination will be the Off-Sale Date of that issue
     of PLAYBOY Magazine closest to ninety (90) days following the date of such
     notification by Publisher.

15.  Notices
     -------

     All notices which either party hereto is required or may desire to give to
     the other shall be in writing and sent to the address hereinafter in this
     paragraph set forth, or at such other address as may be designated in
     writing by any such party in a notice to the other given in the manner
     prescribed in this paragraph.

                                      20

<PAGE>
 
     Any notice sent by facsimile shall be deemed received on the date that is
     set forth on the confirmation of receipt obtained by the sender, unless
     within two (2) business days thereafter the recipient shall have sent to
     the sender notice that the facsimile was illegible, in which event the
     facsimile shall not be deemed received until the facsimile has been resent
     and a new confirmation of receipt has been received by the sender. Any
     notice sent by registered mail, return receipt requested, DHL, or other
     similar express mail courier, shall be deemed conclusively to have been
     given when actually received or refused or upon notification of non-
     deliverability by the postal authorities, as the case may be.

     To Warner:                        To Publisher:
     Warner Publisher Services, Inc.   Playboy Enterprises, Inc.
     Attention: President              Attention: Publisher
     1271 Avenue of the Americas       730 Fifth Avenue
     New York, NY 10020                New York, NY 10019

     With a copy to:                   With a copy to:
     Warner Publisher Services, Inc.   Playboy Enterprises, Inc.
     Attention: Vice President and     Attention: General Counsel
         General Counsel               680 North Lake Shore Drive
     1271 Avenue of the Americas       Chicago, IL 60611
     New York, NY 10020

16.  Audit Rights
     ------------

     Publisher may, at its own expense, audit the books and records of Warner
     relative to the distribution of the Publication(s) pursuant to this
     agreement at the place where Warner maintains such books and records in
     order to verify statements rendered to Publisher hereunder. Any such audit
     shall be conducted by a reputable public accountant or Publisher's
     accountant during reasonable business hours in such manner as not to
     interfere with Warner's normal business activities. As true copy of all
     reports made by Publisher's accountant shall be delivered to Warner at the
     same time as such respective reports are delivered to Publisher by said
     accountant. In no event shall audits be made hereunder more frequently
     than twice annually.

17.  Integration; Waiver; Modification
     ---------------------------------

                                      21

<PAGE>
 
     This agreement, including Exhibit A, sets forth the full understanding of
     the parties and supersedes all earlier understandings and agreements with
     respect to the subject matter hereof. No waiver, modification or
     cancellation of any term or condition of this agreement shall be effective
     unless executed in writing by the party charged therewith. No written
     waiver shall excuse the performance of any act other than those
     specifically referred to therein.

18.  No Partnership, Etc.
     --------------------

     This agreement does not constitute and shall not be construed as
     constituting a partnership or joint venture between Warner and Publisher.
     Neither party shall have any right to obligate or bind the other party in
     any manner whatsoever, and nothing herein contained shall give, or is
     intended to give, any rights of any kind to any third persons.

19.  Force Majeure
     -------------

     Neither party shall be liable to the other for the failure to fulfill their
     obligations hereunder due to reasons beyond their control, including, by
     way of example, governmental restrictions, strikes, war, invasions, civil
     riot, breakdown of market distribution facilities or shortages of labor or
     material. If any such force majeure event shall prohibit either party from
     publishing or distributing (as the case may be) six (6) consecutive issues
     of the Publication(s), either party shall have the right to terminate this
     agreement upon ten (10) business days' written notice, which notice shall
     be in accordance with paragraph 15.

20.  Headings
     --------

     The headings in this agreement are for convenience of reference only and
     shall not limit or otherwise affect the meaning hereof.

21.  Governing Law
     -------------

                                      22
<PAGE>
 
     This agreement shall be interpreted and construed in accordance with the
     laws of the State of New York applicable to agreements entered into and
     entirely performed therein.

22.  Arbitration
     -----------

     Any controversy or claim arising out of or relating to this agreement, or
     any breach of it, shall be settled by arbitration to be held in New York,
     New York in accordance with the Rules of the American Arbitration
     Association, and judgment upon the award rendered by the Arbitrators shall
     be entered in any court having jurisdiction.

23.  Wholesaler Relationships
     ------------------------

     a.   If Warner decides to change a wholesaler with which it currently has a
          distribution relationship and at least ten percent (10%) of the retail
          stores that sell the Publication(s) in the effected area (the
          "Effected Stores") refuse to be serviced by the new wholesaler and
          such refusal continues for longer than sixty (60) days following the
          change in wholesaler, then within ten (10) days following the end of
          such sixty (60) day period Warner shall submit to Publisher a proposal
          to compete for the business of the Effected Stores on a competitive
          service and cost basis.

     b.   If Publisher shall be unable to reach an agreement with Warner with
          respect to the servicing of the Effected Stores, then Publisher shall
          not grant the right to service the Effected Stores to any third party
          on terms equal to or less favorable than those offered by Warner, and
          shall give Warner the opportunity to acquire said rights on the best
          terms offered to Publisher by any third party (such matching right to
          apply whether or not Warner submits a proposal as set forth in
          paragraph 23.a. above). If Warner and Publisher agree that Warner
          shall acquire said rights, then the Effected Stores shall be serviced
          by Warner pursuant to the terms hereof, except as such terms may be
          appropriately modified or replaced in a fully executed written
          amendment hereto. In no event may Publisher grant such rights to
          Curtis Circulation Co., Eastern News

                                       23
<PAGE>
 
          Distributors, Inc., ICD/Hearst Corporation, Kable News Co., Inc.,
          Murdoch Magazines Distribution Division or to a current subsidiary or
          current affiliate of any of such companies.

24.  Defaults and Right to Cure
     --------------------------

     If either party shall violate any of its obligations or warranties under
     the terms of this agreement, the other party shall have the right and
     option, but not the duty, to terminate this agreement upon not less than
     ninety (90) days' prior written notice; but no neglect or failure to serve
     such notice shall be deemed to be a waiver of any breach of any covenant or
     stipulation under this agreement. Such termination of this agreement shall
     become effective unless the violation complained of shall be completely
     remedied to the satisfaction of such other party within such ninety (90)
     day period. If the violation complained of shall be of a kind that a remedy
     or cure cannot effectively restore the prior circumstances, then this
     agreement, at the option of such other party, shall terminate forthwith
     upon service of such notice without any period of grace as aforesaid. The
     termination of this agreement shall be without prejudice to any rights that
     such other party may otherwise have against the defaulting party under
     this agreement or under law.

25.  Bankruptcy
     ----------

     If either party shall be adjudicated a bankrupt, shall make any assignment
     for the benefit of creditors, shall institute proceedings for voluntary
     bankruptcy, shall apply for or consent to the appointment of a receiver, or
     if an order shall be entered approving a petition seeking its
     reorganization or appointing a receiver of it or its property, then upon
     the happening of any one or more of such events, the other party to this
     agreement shall have the right to terminate this agreement by giving
     written notice of its intention to do so. Any termination of this agreement
     pursuant to this paragraph 25. shall not release either party from any
     obligation hereunder due and owing to the other party up to the date of
     such termination.

26.  Confidentiality
     ---------------

                                       24
<PAGE>
 
     a.   Publisher and Warner agree to treat this agreement as proprietary
          information and each agrees not to reveal any of the terms hereof to
          any third party, for any purpose, without the prior written approval
          of the other party, except that each party may disclose this
          agreement to outside accountants performing auditing services for such
          party or except to the extent required by law. Publisher and Warner
          each agree that, after the date hereof, they will take whatever steps
          they deem necessary to carry out the intent of this paragraph.

     b.   Any confidential or proprietary information obtained by either party
          from the other in connection with the furnishing of services pursuant
          to this agreement shall be kept confidential and shall not be
          disclosed to any third party without the prior written approval of the
          other party, except to the extent required by law.



WARNER PUBLISHER SERVICES, INC.



By /s/ Dan Rubin
   ----------------------------
Its President
   ----------------------------


PLAYB0Y ENTERPRISES, INC.

By /s/ Marianne Howatson   6/3/97
   -------------------------------
Its President. Publishing Division.
   -------------------------------

                                       25
<PAGE>
 
                                   EXHIBIT A
                        ATTACHED TO AND MADE A PART OF
                      AGREEMENT DATED MAY 16, 1997 BETWEEN
                    WARNER PUBLISHER SERVICES, INC. ("WPS")
                                      AND
                       PLAYBOY ENTERPRISES, INC. ("PEI")



                           Warner Publisher Services
                           -------------------------
                          PEI Circulation Commitments
                          ---------------------------
                                  June, 1997
                                  ----------

I.   National Sales and Services Programs
     ------------------------------------

     1.   Distribution Assignments
          ------------------------

          A.   PLAYBOY
               -------
               WPS will work the distribution in WPS' prime agencies, which
               should represent approximately seventy percent (70%) of WPS' Net
               Billing Dollars, two (2) times a year and will work sixty (60)
               agencies targeted by PEI, and mutually agreed upon with WPS, two
               (2) times a year.

         B.    Flats (Specials, Lingerie, Presents, Private Collection) 
               --------------------------------------------------------
               WPS will work the distribution of each of the above "flats" in
               WPS' prime agencies, which should represent approximately seventy
               percent (70%) of WPS' Net Billing Dollars, one (1) time a year
               and will work sixty (60) agencies targeted by PEI, and mutually
               agreed upon with WPS, one (1) time a year.

         C.    Calendars (wall and desk)
               -------------------------

               WPS will work the distribution of each of the above calendars in
               WPS' prime agencies, which should represent approximately seventy
               percent (70%) of WPS' Net Billing Dollars, one (1) time a year.

                                       26
<PAGE>
 
          D.   New Magazine Launches
               ---------------------

               WPS will work the distribution of any new PEI publication with a
               frequency of monthly or greater in accordance with the above
               distribution commitments for PLAYBOY.
               
               WPS will work the distribution of any new PEI publication with a
               frequency of less than monthly in accordance with the above
               distribution commitments for the flats or the calendars as
               appropriate.
               
          E.   Publisher Sales Programs ("PSP")
               --------------------------------

               The above distribution assignments will be scheduled in
               conjunction with WPS' quarterly Publisher Sales Programs
               assignment schedule.
               
          F.   Blitzes (Team Surveys)
               ----------------------

               WPS will include all pertinent PEI titles, as directed by PEI, in
               survey agencies as determined by WPS on a quarterly basis.
               
     2.   Marketing Assignments
          ---------------------

          WPS will complete a targeted marketing assignment quarterly. Targets
          will be determined by PEI and mutually agreed upon with WPS. WPS will
          make annual marketing calls on not less than three hundred (300)
          retailer chains.

     3.   Point-of-Sale ("POS")
          ---------------------

          WPS will complete targeted point-of-sale assignments determined by PEI
          and mutually agreed upon with WPS.
          
     4.   Telemarketing
          -------------

                                       27
<PAGE>
 
          WPS will continue to use the Telemarketing Department to accomplish
          specific objectives in agencies not visited as prime or targeted, as
          mutually agreed upon by PEI and WPS.

     5.   Wholesale Redistribution Program
          --------------------------------

          WPS will attempt to ensure redistribution of all stock and provide a
          stock and redistribution report for every issue of each flat in all
          agencies with a draw of five hundred (500) copies or more of that
          respective flat.

     6.   Distribution Maintenance Report
          -------------------------------

          To be provided for each issue of each PEI title in all agencies
          worked.

     7.   Authorization Confirmation Report
          ---------------------------------

          As mutually agreed upon.

     8.   Men's General Interest Magazine Sales Trend Report
          --------------------------------------------------

          Monthly.

     9.   Magazine Category Sales Trend Reports
          -------------------------------------

          Quarterly.

     10.  Retail Class of Trade Report
          ----------------------------

          Annually.

     11.  "Unreasonable Sales" Program
          ----------------------------

          As mutually agreed upon.

     12.  Affidavit Audit Program
          -----------------------

          PLAYBOY will be included on every affidavit audit. Audit agencies will
          be determined and scheduled by WPS quarterly and publisher will be
          advised in advance of each quarter.

                                       28
<PAGE>
 
     13.  Updated WPS Field Training on PEI Procedures and Policy and Sales 
          -----------------------------------------------------------------
          Techniques
          ----------
 
          Publisher access to Warner field staff sales meetings as mutually
          agreed upon.

     14.  Trade Show Support
          ------------------

          WPS will provide personnel support at mutually agreed upon trade
          shows.

     15.  All Assignments Will Be Recapped and Analyzed Promptly
          ------------------------------------------------------

II.  Operational Support Services
     ----------------------------

          Promotion Services
          ------------------

          .  Retail/whole/trade mailings support
          .  Local promotion support
          .  Material production support
          .  Advertising support

          Censorship
          ----------

          .  Maintain awareness of censorship activity
          .  Inform, advise and support WPS personnel
          .  Encourage programs for specific markets
          .  Periodic attendance of The Media Coalition meetings and activity
             reporting

          RDA
          ---

          .  Quarterly payment processing
          .  RDA contract maintenance
          .  On-line and/or batch reporting of RDA history and activity
          .  Targeted audits

          Order Regulation
          ----------------

                                       29
<PAGE>
 
          .  Maintain print order regulation schedule
          .  Enter allotment changes
          .  Manage reorders and billing adjustments

          Traffic
          -------

          .  Provide shipping documentation to the bindery
          .  Investigate shortage claims/trace shipments
          .  Input and maintain poly-wrap editions
          .  Process Canadian brokerage claims (additional traffic processing
             requests will be handled as a premium service)

          ABC Data Gathering and Reporting
          --------------------------------

          .  Conduct ABC audit mailings semiannually
          .  Recap and provide ABC county/state breakdown on request
          .  Provide WPS ABC sales analyses


          E-Mail Communications Link
          --------------------------

          .  WPS client services-PEI communications
          .  PEI-WPS field communications (based on mutually agreed to
             restrictions)

                                       30

<PAGE>


                                                             EXHIBIT 10.18 (f)

 
                           PLAYBOY ENTERPRISES, INC.

                                                      May 12, 1997

Mr. John Chan Chun Tung
Chaifa Investment Limited
Unit 1, 17th Floor, Westlands Centre
20 Westlands Road, Quarry Bay
Hong Kong

Dear Mr. Chan:

     This letter, when the enclosed copy has been signed, dated and returned by 
you, will evidence our mutual agreement to further amend the Product License 
Agreements between Playboy Enterprises, Inc. ("Licensor") and Chaifa Investment 
Limited ("Licensee") dated as of September 26, 1989 (the "Hong Kong Agreement")
and March 4, 1991 (the "PRC Agreement") (collectively the "Agreements").  Our 
agreement is as follows:

1.   Effective immediately, in addition to the Statements required in Paragraph
     2.d of the Agreements, Licensee will be required to submit to Licensor on a
     monthly basis a preliminary, unaudited statement of net sales of the
     Products (as defined in Paragraph S.6. of the Agreements). Such statements
     shall be submitted within twenty (20) days after the end of each calendar
     month and shall include detail as to net sales (segregated between
     wholesale and retail) listed separately for the PRC and for Hong Kong.

2.   Earned Royalties (as defined in Paragraph 2.c. (ii) of the Agreements) due
     for calendar year 1997 shall be payable as follows:

     (i)    Seventy-five percent (75%) of Earned Royalties that are due and
            payable for each License Quarter (as defined in Paragraph 1.d. of
            the Hong Kong Agreement and Paragraph 1.c. of the PRC Agreement)
            shall be remitted to Licensor by Licensee within one hundred five
            (105) days after the end of such License Quarter.

     (ii)   The remaining twenty-five percent (25%) of Earned Royalties that are
            due and payable for each License Quarter shall be remitted to
            Licensor by Licensee within one hundred sixty-five (165) days after
            the end of such License Quarter.

3.   Licensee shall develop a sufficient computer system that will accurately
track all shipments to and returns from any and all distribution centers as

                                      1 


 





 



<PAGE>

     well as track inventories in the distribution centers on a yearly/seasonal
     (spring/summer and fall/winter) basis by using specifically-coded style
     numbers for each such season. Such computer system must be in operation by
     April 1, 1997 and must be maintained and operational throughout the
     remainder of the term under the Agreements.

4.   Licensee shall submit to Licensor forty-five (45) days after the end of
     each License Quarter a breakdown of wholesale sales by month by distributor
     to retail stores and counters.

5.   Licensee shall submit to Licensor within forty-five (45) business days
     after the end of each License Quarter a breakdown of retail sales of
     Products by location of all Playboy retail stores and counters operated by
     Licensee.

6.   For purposes of calculating net sales, Earned Royalties and Minimum Net
     Sales, under no circumstances will returns or refunds exceed thirty percent
     (30%) of net sales for the applicable License Year.

7.   Except as modified above, all of the other terms and conditions of the
     Agreements, as amended, shall remain in full force and effect.

     If the above accurately sets forth your understanding of our agreement,
please sign, date and return the enclosed copy of this letter.

ACCEPTED and AGREED to:                  Very truly yours,

CHAIFA INVESTMENT LIMITED                PLAYBOY ENTERPRISES, INC.


By:  /s/ John Chan Chun Tung             By:  /s/ Lisa Weaver
     -----------------------                  ------------------------------
                                              Lisa Weaver
Title: Chairman                               Vice President
       ---------------------                  International Product Licensing

Date:  5/28/97
       ---------------------


                                       2

<PAGE>
 
                                                             EXHIBIT 10.19 (d)


                           PLAYBOY ENTERPRISES, INC.
                      THIRD AMENDMENT TO CREDIT AGREEMENT



Harris Trust and Savings Bank
Chicago, Illinois

LaSalle National Bank
Chicago, Illinois

Ladies and Gentlemen:

     Reference is hereby made to the Credit Agreement dated as of February 10,
1995, as amended by the First Amendment to Credit Agreement dated as of March
31, 1995 (said Credit Agreement as so amended being referred to herein as the
"Credit Agreement") currently in effect by and among, Playboy Enterprises, Inc.,
a Delaware corporation (the "Company"), and you (the "Lenders"). All capitalized
terms used herein without definition shall have the same meanings herein as such
terms have in the Credit Agreement.

     The Company hereby applies to the Lenders to amend the definition of
Applicable Margin and the Lenders are willing to do so under the terms and
conditions set forth in this Amendment.

1.   AMENDMENT.

     Upon the satisfaction of the conditions precedent set forth in Section 2
hereof, effective as of July 8, 1997, the definition of "Applicable Margin"
appearing in Section 5.1 of the Credit Agreement is hereby amended and as so
amended shall be restated in its entirety to read as follows:

          "'Applicable Margin' means 0% with respect to the Domestic 
          Rate Portion of the Notes and 1.75% with respect to each 
          LIBOR Portion of the Notes."

2.   CONDITIONS PRECEDENT.

     The effectiveness of this Amendment is subject to the satisfaction of all
of the following conditions precedent:

     2.01. The Company, the Agent and the Lenders shall have executed and
delivered this Amendment.

     2.02. No Default or Event of Default shall have occurred and be continuing
as of the date this Amendment would otherwise take effect.

<PAGE>
 
     2.03. Legal matters incident to the execution and delivery of this
Amendment shall be satisfactory to the Lenders and their counsel.

     Upon the satisfaction of the above conditions precedent, this Amendment
shall be effective as of July 8, 1997.

3.   REPRESENTATIONS.

     In order to induce the Lenders to execute and deliver this Amendment, the
Company hereby represents to the Lenders that as of the date hereof, the
representations and warranties set forth in Section 6 of the Credit Agreement
are and shall be and remain true and correct (except that for purposes of this
paragraph, (i) the representations contained in Section 6.3 shall be deemed to
include this Amendment as and when it refers to Loan Documents and (ii) the
representations contained in Section 6.5 shall be deemed to refer to the most
recent financial statements of the Company delivered to the Lenders) and the
Company is in full compliance with all of the terms and conditions of the Credit
Agreement and no Default or Event of Default has occurred and is continuing
under the Credit Agreement or shall result after giving effect to this
Amendment.

4.   MISCELLANEOUS.

     4.01. The Company acknowledges and agrees that all of the Collateral
Documents to which it is a party remain in full force and effect for the benefit
and security of, among other things, the Revolving Credit as modified hereby.
The Company further acknowledges and agrees that all references in such
Collateral Documents to the Revolving Credit shall be deemed a reference to the
Revolving Credit as so modified. The Company further agrees to execute and
deliver any and all instruments or documents as may be required by the Agent or
Required Lenders to confirm any of the foregoing.

     4.02. Except as specifically amended herein, the Credit Agreement shall
continue in full force and effect in accordance with its original terms.
Reference to this specific Amendment need not be made in the Credit Agreement,
the Notes, or any other instrument or document executed in connection therewith,
or in any certificate, letter or communication issued or made pursuant to or
with respect to the Credit Agreement, any reference in any of such items to the
Credit Agreement being sufficient to refer to the Credit Agreement as amended
hereby.

     4.03. This Amendment may be executed in any number of counterparts, and by
the different parties on different counterpart signature pages, all of which
taken together shall constitute one and the same agreement. Any of the parties
hereto may execute this Amendment by signing any such counterpart and each of
such counterparts shall for all purposes be deemed to be an original. This
Amendment shall be governed by the internal laws of the State of Illinois.

                                      -2-
<PAGE>

     Dated as of September 11, 1997 but effective as of July 8, 1997.

                                             PLAYBOY ENTERPRISES, INC.


                                             By /s/ Linda Havard
                                               ---------------------------------
                                               Its  CFO
                                                  ------------------------------

     Each of the undersigned acknowledges and agrees that while the following is
not required, each confirms that: (i) all of the Collateral Documents to which
it is a party remain in full force and effect for the benefit and security of,
among other things, the Revolving Credit as modified hereby; (ii) all references
in such Collateral Documents to the Credit Agreement shall be deemed a reference
to the Credit Agreement as amended hereby; (iii) each of the undersigned will
continue to execute and deliver any and all instruments or documents as may be
required by the Agent or Required Lenders to confirm any of the foregoing.

                                             PLAYBOY ENTERTAINMENT GROUP, INC.

                                             By /s/ Robert D. Campbell
                                               ---------------------------------
                                               Its  Treasurer
                                                  ------------------------------

                                             CRITICS' CHOICE VIDEO, INC.

                                             By /s/ Robert D. Campbell
                                               ---------------------------------
                                               Its  Treasurer
                                                  ------------------------------

                                             LIFESTYLE BRANDS, LTD.

                                             By /s/ Robert D. Campbell
                                               ---------------------------------
                                               Its  Treasurer
                                                  ------------------------------

     Accepted and agreed to in Chicago, Illinois as of the date and year last
above written.

                                             HARRIS TRUST AND SAVINGS BANK

                                             By /s/ Scott F. Geik
                                               ---------------------------------
                                               Its  Vice President
                                                  ------------------------------

                                             LASALLE NATIONAL BANK

                                             By /s/ Robert Kastenholz
                                               ---------------------------------
                                                Its Group Senior Vice President
                                                   -----------------------------

                                      -3-



<PAGE>

                                                              EXHIBIT 10.24 (b)

 
                          LEASE TERMINATION AGREEMENT
                          ---------------------------


     THIS LEASE TERMINATION AGREEMENT (this "Agreement") made this 27th day of
May, 1997, by and between Teachers' Retirement System of the State of Illinois,
a retirement system created pursuant to the laws of the State of Illinois
("Landlord"), and Playboy Enterprises, Inc., a Delaware corporation ("Tenant").


                               R E C I T A L S:

     WHEREAS, Landlord and Tenant entered into a certain Industrial Building
Lease dated October 20, 1992 (the "Lease") for certain premises (the
"Premises"), more particularly described in the Lease in that building (the
"Building") located at 800 West Thorndale, Itasca, Illinois; and

     WHEREAS, Tenant desires to terminate the Lease and Landlord has agreed to
such termination on the terms and conditions contained in this Agreement.

     NOW, THEREFORE, in consideration of the above preambles which, by this
reference are incorporated herein, the mutual covenants and conditions contained
herein and other valuable consideration, the receipt and sufficiency of which
are hereby acknowledged, Landlord and Tenant agree as follows:

     1.   Effective as of 11:59 p.m. (Central Standard Time) on August 31, 1997
(the "Early Termination Date") and subject to the agreements, representations,
warranties and indemnities contained in this Agreement, the Lease is terminated
and the term thereby demised shall expire with the same force and effect as if
the term of the Lease by the provisions thereof was fixed to expire on the Early
Termination Date.

     2.   Effective as of the Early Termination Date, Tenant remises, releases,
quitclaims and surrenders to Landlord, its successors and assigns, the Lease and
all of the estate and rights of Tenant in and to the Lease and the Premises and
Tenant forever releases and discharges Landlord from any and all claims, demands
or causes of action whatsoever against Landlord or its successors and assigns
arising out of or in connection with the Premises or the Lease and forever
releases and discharges Landlord from any obligations to be observed or
performed by Landlord under the Lease.

     3.   Subject to the agreements, representations, warranties and indemnities
contained in this Agreement, Landlord agrees to accept the surrender of the
Lease and the Premises after the Early Termination Date and, effective as of the
Early Termination Date, forever releases and discharges Tenant from any
obligations to be observed and performed by Tenant under the Lease after the
Early Termination Date (subject to Paragraph 6 below) provided that Tenant has
satisfied, performed and fulfilled the agreements set forth in Paragraph 4
below, and each of the representations and warranties set forth in Paragraph 5
below are true and correct.

     4.   On or prior to the Early Termination Date, Tenant shall:

          (a)  Except as otherwise herein provided, fulfill all covenants and
     obligations under the Lease applicable to the period prior to and
     including the Early Termination Date.

          (b)  Completely vacate and surrender the Premises to Landlord in
     accordance with Article XXVI of the Lease. Tenant shall leave the Premises
     in a broom clean condition and free of all movable furniture and equipment,
     remove all shelving and bolts

<PAGE>
 
     attached to the floor so the floor is returned to Landlord in a
     substantially flat condition and shall deliver the keys to the Premises to
     Landlord or Landlord's designee.

          (c)  Obtain final utility bills and pay all outstanding charges for
utility services up to and including the day immediately preceding the Early
Termination Date.

     5.   Tenant represents and warrants that as of the date hereof (a) Tenant
is the rightful owner of all of Tenant's interest in the Lease; (b) Tenant has
not made any disposition, assignment, sublease, or conveyance of the Lease or
Tenant's interest therein; (c) Tenant has no knowledge of any fact or
circumstance which would give rise to any claim, demand, action or cause of
action arising out of or in connection with Tenant's occupancy of the Premises;
(d) no other person or entity has an interest in the Lease, collateral or
otherwise; and (e) there are no outstanding contracts for the supply of labor or
material and no work has been done or is being done in, to or about the
Premises which has not been fully paid for and for which appropriate waivers of
mechanic's liens have not been obtained.

     6.   As consideration for certain of the covenants and agreements contained
herein, and for the early termination of the Lease, Tenant shall pay to
Landlord a fee (the "Termination Payment") in an amount equal to Sixty Thousand
Dollars ($60,000.00) which represents one hundred percent (100%) of the Rent (as
defined in Article 4.1 of the Lease) including, but not limited to, Base Rent
(as defined in Article 3 of the Lease), Taxes (as described in Article 5.1 of
the Lease), utilities and other impositions (as described in Article 5.2 of the
Lease) and any other charges or sums due under the Lease (collectively,
hereinafter, the "Rental Obligation") for the period commencing on September 1,
1997, and continuing through and including December 31, 1997. Tenant shall pay
the Termination Payment to Landlord on or before July 15, 1997.

     7.   Notwithstanding anything to the contrary contained herein, Tenant
shall indemnify, defend (with counsel approved by Landlord) and hold Landlord
harmless from and against any and all liabilities, obligations, damages (direct
and/or consequential), penalties, claims, costs, charges and expenses
(including, without limitation, attorneys' fees) which may be imposed upon,
incurred by, or asserted against Landlord and arising, directly or indirectly,
out of or in connection with the use, nonuse, possession, occupancy, condition,
operation, maintenance or management of the Premises or any part thereof prior
to and including the day immediately preceding the Early Termination Date, any
act or omission of Tenant or any of its assignees, concessionaires, agents,
contractors, employees or invitees, any injury or damage to any person or
property occurring in, on or about the Premises, or any part thereof, prior to
and including the day immediately preceding the Early Termination Date, or any
failure on the part of Tenant to perform or comply with any of the covenants,
agreements, terms or conditions contained in the Lease to be observed or
performed by Tenant. In addition, Tenant hereby agrees to pay to Landlord for
each day Tenant retains possession of the Premises or any part thereof after the
Early Termination Date all damages, consequential as well as direct, sustained
by Landlord by reason of such retention.

     8.   It is agreed and understood that Tenant may acknowledge only the
existence of an agreement between Landlord and Tenant pertaining to the
termination of the Lease, and that Tenant may not disclose any of the terms and
provisions contained in this Agreement to any other party unless required by
applicable law. Tenant acknowledges that any breach by Tenant in this Paragraph
8 shall cause Landlord irreparable harm. The terms and provisions of this
Paragraph 8 shall survive the termination of the Lease pursuant to the terms of
this Agreement.

     9.   Notwithstanding anything in this Agreement to the contrary, Tenant
shall remain liable for all year-end adjustments with respect to Taxes for
years 1996 (payable in 1997) and 1997 (payable in 1998) prorated to the day
immediately preceding the Early Termination Date. Such adjustment shall be paid
at the time, in the manner and otherwise accordance with the terms of the Lease.

    10.   This Agreement shall be binding upon and inure to the benefit of
Landlord and Tenant, and their respective successors, assigns and related
entities. Any term that is capitalized but not defined in this Agreement that is
capitalized and defined in the Lease shall have the same meaning for purposes of
this Agreement as it has for purposes of the Lease.

                                       2
<PAGE>
 
     11.  This Agreement may be executed in counterparts, each of which shall
constitute an original, and all of which, when taken together, shall constitute
one and the same instrument.

     12.  Notwithstanding anything contained in this Agreement to the contrary,
Landlord and Tenant acknowledge and agree that this Agreement is contingent upon
Landlord executing a Lease (the "Other Lease") with a new tenant for the
Premises on or before June 1, 1997. If the Other Lease is not executed by
Landlord on or before June 25, 1997, this Agreement shall automatically
terminate and be of no further force or effect.

     IN WITNESS WHEREOF, Landlord and Tenant have executed this Agreement on the
day and year first above written.



                          LANDLORD:

                          TEACHERS' RETIREMENT SYSTEM OF THE
                          STATE OF ILLINOIS, a retirement system
                          created pursuant to the laws of the State of Illinois


                              By: Capital Associates Realty Advisors
                                  Corp., as Investment Manager, Duly
                                  Authorized Agent and Attorney-in-Fact



                              By: /s/ Thomas J. Pabian   
                                  ----------------------
                                  Name: Thomas J. Pabian
                                  Its: Executive Vice President
                                     

                          TENANT:

                          PLAYBOY ENTERPRISES, INC.,
                          a Delaware corporation

                     
                              
                          By: /s/ Howard Shapiro
                              --------------------------
                              Name:   Howard Shapiro
                              Title:  Ex.V.P.



                                       3

<PAGE>
 
                                                            EXHIBIT 10.25 (b)


                              AMENDMENT TO LEASE
                              ------------------

     THIS AMENDMENT TO LEASE ("Amendment") is dated as of the 1st day of June,
1997, by and between CENTERPOINT REALTY SERVICES CORPORATION, an Illinois
corporation ("Landlord") and PLAYBOY ENTERPRISES, INC., a Delaware corporation
("Tenant").

                                   RECITALS
                                   --------

     A.   Landlord and Tenant have entered into that certain Industrial Building
Lease dated as of September 6, 1996 ("Lease") with respect to a building
("Initial Improvements") to be constructed by Landlord on certain property
located along Old Thorndale Road in Itasca, Illinois as more particularly
described in the Lease. Landlord was inadvertently referred to as CenterPoint
Properties Corporation in the Lease. The parties acknowledge and agree that the
Landlord is CenterPoint Realty Services Corporation.

     B.   Landlord's construction of the Initial Improvements has progressed
more quickly than originally anticipated and Tenant would like to occupy the
Premises earlier than anticipated. Also, changes have been made to the Initial
Improvements. In connection with the foregoing, Landlord and Tenant have agreed
to amend the Lease to, among other things, revise the Estimated Office
Commencement Date, the Warehouse Commencement Date, the Termination Date and the
Base Rent Schedule.

          NOW, THEREFORE, for good and valuable consideration, the receipt and
sufficiency of which are hereby acknowledged, the parties hereto agree as
follows:

     1.   Recitals.  The Recitals are incorporated into this Amendment as if
fully set forth in this Section 1.

     2.   Definitions.  All terms used herein, unless otherwise specified, shall
have the meaning ascribed to them in the Lease.

     3.   Amendments.  The terms of the Lease shall be amended as follows:

          A.   The Base Rent Schedule as defined in Section 1.1D of the Lease
is hereby deleted in its entirety and replaced with the following:

          Period                                        Annual Base Rent
          ------                                        ----------------

          June 1, 1997 - the day preceding                
          the Office Rent Commencement Date               $403,466.52

          Office Rent Commencement Date -
          November 30, 2002                               $729,223.12

          December 1, 2002 -
          November 30, 2007                               $837,666.00



          B.   The Estimated Office Commencement Date defined in Section l.1E is
hereby changed to July 25, 1997.
<PAGE>
 
          C.   The Initial Term defined in Section l.lM is hereby changed to the
period commencing June 1, 1997 and ending November 30, 2007.

          D.   The phrase Office Rent Commencement Date is hereby added as
Section 1.1 AE and shall mean the date which is the later of August 25, 1997 or
the thirtieth (30th) day after the Office Commencement Date.

           E.  Section 3.1 of the Lease is hereby deleted in its entirety and
replaced with the following:

               "Section 3.1 Term. The Initial Term of this Lease shall commence
          with respect to the Warehouse Space on June 1, 1997 (hereinafter
          referred to as the "Commencement Date" and "Warehouse Commencement
          Date"). The Initial Term of this Lease shall commence with respect to
          the Office Space on the date (hereinafter referred to as the "Office
          Commencement Date") which is the Substantial Completion Date of the
          Office Space, which date is estimated to be the Estimated Office
          Commencement Date. The Initial Term shall end on November 30, 2007,
          unless sooner terminated as herein set forth. Concurrent with the
          actual Warehouse Commencement Date and Office Commencement Date of
          this Lease, Tenant shall deliver to Landlord an estoppel certificate
          in accordance with Article XVII hereof."

          F.   The term Lease Year as used in the Lease is hereby changed to
calendar year.

          G.   Section 31.1 of the Lease shall be amended to provide (i) the
reference to 26,195 is hereby changed to 22,829, (ii) the sentence stating that,
"The Expansion Date shall be a date during Lease Year 6 or Lease Year 7" is
hereby deleted and replaced with the following: The Expansion Date shall be a
date during the period commencing December 1, 2002 and ending November 30, 2004,
and (iii) Annual Base Rent for the Expansion Space is hereby reduced to
$119,856.00.

          H.   Section 32.1 of the Lease shall be amended to provide that the
Annual Base Rent for the Expansion Space is reduced to $119,856.00.

          I.   The first sentence of Section 33.1C of the Lease is hereby
deleted and replaced by the following:

          "All of the terms and provisions of this Lease (except this Article
          XXXIII) shall be applicable to the Renewal Term, except that Annual
          Base Rent for the Renewal Term shall be an amount equal to the lesser
          of (i) one hundred fifteen percent (115%) of the Base Rent then being
          paid for the Premises, including, but not limited to the Expansion
          Space, if applicable, or (ii) the Fair Value as defined below."

     4.   Modifications.  Except as herein modified, the terms, conditions and
covenants of this Lease shall remain unchanged and in full force and effect.
This Amendment may not be modified or amended except by written agreement
executed by the parties hereto.

                                       2
<PAGE>
 
     5.   Successors and Assigns. This Amendment shall be binding upon and shall
 inure to the benefit of the parties hereto and their respective successors and
 assigns.

     6.   Governing Law. The validity, meaning and effect of this Amendment
shall be determined in accordance with the laws of the State of Illinois.

     7.   Counterparts. This Amendment may be executed in two counterparts, each
of which shall be deemed an original, but all of which together shall constitute
one and the same instrument.

     8.   Severability. The parties hereto intend and believe that each
provision in this Amendment comports with all applicable local, state and
federal laws and judicial decisions. However, if any provision in this Amendment
is found by a court of law to be in violation of any applicable ordinance,
statute, law, administrative or judicial decision, or public policy, and if such
court should declare such provision to be illegal, void or unenforceable as
written, then such provision shall be given force to the fullest possible
extent that the same is legal, valid and enforceable and the remainder of this
Amendment shall be construed as if such provision was not contained therein.

     9.   Construction. The headings of this Amendment are for convenience only
and shall not define or limit the provisions hereof.  Where the context so
requires, words used in singular shall include the plural and vice versa, and
words of one gender shall include all other genders. In the event of a conflict
between the terms and conditions of the Lease and the terms and conditions of
this Amendment, the terms and conditions of this Amendment shall prevail.

     10.  Legal Review. The parties hereto acknowledge that they have been
advised by legal counsel of their choice in connection with the interpretation,
negotiation, drafting and effect of this Amendment and they are satisfied with
such legal counsel and the advice which they have received.

     IN WITNESS WHEREOF, the parties hereto have executed this Amendment as of
the date set forth above.

LANDLORD:                                     TENANT:                           
                                                                                
CENTERPOINT REALTY SERVICES                   PLAYBOY ENTERPRISES, INC.,        
CORPORATION, an Illinois corporation          a Delaware corporation            
                                                                                
By: /s/ Paul S. Fisher                        By: /s/ Howard Shapiro            
    ------------------                            ----------------------------- 
    Its:     
                                              Its: Ex.V.P.
                                                                                
By: /s/ Michael M. Mullen                     By:                               
    ---------------------                         ----------------------------- 
                                              Its:                         
    Its: President                        
                                               
















  
                                      3

<PAGE>

                                                               EXHIBIT 10.26 (g)
 
                            THIRD AMENDMENT TO THE
                           PLAYBOY ENTERPRISES, INC.
                          DEFERRED COMPENSATION PLAN


     This Third Amendment is made on this ____ day of June, 1997, to be
effective as of July 1, 1997.

     WHEREAS, Playboy Enterprises, Inc. (the "Company") sponsors the Playboy
Enterprises, Inc. Deferred Compensation Plan (the "Plan"), as established
effective October 1, 1992 and amended twice thereafter; and

     WHEREAS, pursuant to its reserved power under Section 7.01 of the Plan, the
Company wishes to amend the Plan to change the Plan Year to a calendar year,
effective January 1, 1998, by creating a short Plan Year from July 1 - December
31, 1997;

     NOW, THEREFORE, the Plan is hereby amended in the following respects:


     1.   The following sentence is added to the definition of "Determination
          Date" in Section 2.11:

               "Effective with the change to a calendar Plan Year beginning
               January 1, 1998, the last day of each calendar quarter shall be a
               Determination Date instead of the last day of each fiscal
               quarter."

     2.   The following sentence is added to the definition of "Incentive Award"
          in Section 2.14:

               "Effective with the change to a calendar Plan Year beginning
               January 1, 1998, 'Incentive Award' for any Plan Year means the
               Participant's Management Incentive Plan Award, if any, for the
               Company fiscal year ending in that Plan Year and which is
               otherwise payable in cash, considered 'wages' for purposes of
               FICA and federal income tax withholding, but before any deferral
               therefrom made pursuant to this Plan."
<PAGE>
 
                                      -2-

     3.   The following sentence is added to the definition of "Plan Year" in
Section 2.19:

               "Effective for periods beginning on or after January 1, 1998,
               'Plan Year' shall mean the calendar year, so the Plan Year
               beginning July 1, 1997 shall be a short year running for six
               months and ending on December 31, 1997."

     4.   The following sentence is added to the definition of "Year of Service"
in Section 2.26:


               "For the short Plan Year running from July 1, 1997 to December
               31, 1997, a Year of Service shall be credited if the employee
               completes at least 500 hours of service."

     5.   The following paragraph is added to the end of Section 3.01:

                    "For only the short Plan Year beginning on July 1, 1997, the
               $90,000 (indexed) Salary figure in part (a) above shall be
               reduced by half, but then subject to the same indexing factor as
               would apply to the $90,000 full-year Salary figure. For each
               calendar Plan Year beginning on or after January 1, 1998, the
               indexing (as provided above) of the $90,000 Salary figure under
               (a) and (b) above shall be based on the ratio of the national
               Employment Cost Index as of the September immediately preceding
               the start of the Plan Year to the national Employment Cost Index
               as of September of the prior calendar year."

     6.   The following paragraph (e) is added to Section 4.05:

                    "(e)  In lieu of paragraph (a) above, the date selected for
               any interim distribution which is elected on or after January 1,
               1998 shall be any January 2nd occurring after the fourth
               anniversary of the close of the calendar Plan Year in which the
               election became effective. In addition, every interim
               distribution made on or after July 1, 1997 shall include a
               proportionate share of any accumulated earnings (or losses) then
               credited to the Participant's Deferred Compensation Account."
<PAGE>
 
                                      -3-

     IN WITNESS WHEREOF, this Third Amendment, having been first duly adopted,
is executed below by an authorized officer of the Company, to take effect as
provided above.


                                       PLAYBOY ENTERPRISES, INC.



                                       By: ___________________________________

                                       Title: ________________________________

<PAGE>

                                                               EXHIBIT 10.26 (h)
 
                            SECOND AMENDMENT TO THE
                           PLAYBOY ENTERPRISES, INC.
                              BOARD OF DIRECTORS'
                          DEFERRED COMPENSATION PLAN

     This Second Amendment is made on this __ day of June, 1997, to be effective
as of July 1, 1997.

     WHEREAS, Playboy Enterprises, Inc. (the "Company") sponsors the Playboy 
Enterprises, Inc. Board of Directors' Deferred Compensation Plan (the "Plan"), 
as established effective October 1, 1992 and amended once thereafter; and

     WHEREAS, pursuant to its reserved power under Section 6.01 of the Plan, the
Company wishes to amend the Plan primarily to change the Plan Year to a calendar
year, effective January 1, 1998, by creating a short Plan Year from July 1 -
December 31, 1997;

     NOW, THEREFORE, the Plan is hereby amended in the following respects:

     1.   The following sentence is added to the definition of "Determination
          Date" in Section 2.10:

               "Effective with the change to a calendar Plan Year beginning
               January 1, 1998, the last day of each calendar quarter shall be a
               Determination Date instead of the last day of each fiscal
               quarter."

     2.   The following sentence is added to the definition of "Plan Year" in 
          Section 2.16:

               "Effective for periods beginning on or after January 1, 1998,
               `Plan Year' shall mean the calendar year, so the Plan Year
               beginning July 1, 1997 shall be a short year running for six
               months and ending on December 31, 1997."

     IN WITNESS WHEREOF, this Second Amendment, having been first duly adopted, 
is executed below by an authorized officer of the Company, to take effect as 
provided above.

                                        PLAYBOY ENTERPRISES, INC.


                                        By:
                                            ---------------------------------

                                        Title: ------------------------------


  



  

<PAGE>
 
                                                               EXHIBIT 10.27 (r)

                           PLAYBOY ENTERPRISES, INC.

                                CHRISTIE HEFNER
                                 CHAIRMAN AND
                            CHIEF EXECUTIVE OFFICER

                               September 6, 1996

Bob Perkins
61 Jane Street, Penthouse E
New York, NY 10014

Dear Bob:

It is with great pleasure that I offer you the position of Executive Vice
President, Chief Marketing Officer of Playboy Enterprises, Inc. You will begin
full-time employment on October 1st, 1996.

You will be reporting to me. You will office at the Playboy offices in Chicago,
although you will be expected to do such traveling as may be necessary and
appropriate for the performance of your duties. We will also provide you with an
office at the Playboy offices in New York.

You will be paid a base salary of $400,000 per year, to be paid on a biweekly
basis on our normal payroll dates. In addition, you are entitled to participate,
pro rata (based on your start date), in a Board approved incentive plan with a
Fiscal 1997 maximum potential of 50% of your base salary based upon the
Company's performance; $50,000 of which will be guaranteed and payable to you
upon commencement of your employment.

You will be entitled to participate in all fringe benefits made available to
Playboy executives. You will also be a member of the Executive Committee of the
Company.

You will be entitled to participate in the "parachute plan" that is described on
page 13 of Playboy's 1995 proxy statement, copy enclosed.

I will recommend to the Company's Compensation Committee that you be granted an
option to purchase 100,000 shares of Playboy's

        680 NORTH LAKE SHORE DRIVE/CHICAGO, ILLINOIS 60611/312-751-8000
<PAGE>
 
September 6, 1996
To: Bob Perkins
Page Two


Class B stock and the right to receive up to 15,000 shares of Class B stock
under the Company's restricted stock plan, which is triggered by the Company's
achieving operating income of $15 million and $20 million according to the terms
and conditions of the 1995 Playboy Enterprises, Inc. Stock Incentive Plan.

To assist in the disposition of your New York condominium sublease, the Company
will reimburse you for brokerage commissions and up to three months rent. If you
choose to purchase a new residence in Chicago, you will be reimbursed for
customary and reasonable closing costs, to include title costs and attorney or
escrow office fees. You will also be reimbursed for the relocation of your
household goods.

To assist in your transition, the Company will also provide you with temporary
furnished housing for up to three months. The Company will also reimburse you
for airline travel back/forth from Chicago/New York for you and/or your spouse.

If you are terminated at any time not for cause (as defined below), you will be
entitled to receive 12 months severance pay based on your salary at that time.
"For cause" is defined as conviction of a crime involving dishonesty, fraud or
breach of trust, or engaging in conduct materially injurious to Playboy.

In the event of such termination you will have no duty to mitigate damages, and
you will be free to accept other employment at your discretion.

If the above is acceptable, please sign, date and return the enclosed copy of
this letter.
<PAGE>
 
September 6, 1996
To: Bob Perkins
Page Three


Once again, welcome to the Playboy family. I look forward to working with you.

                                       Sincerely,

                                       /s/ Christie Hefner

                                       Christie Hefner

ACCEPTED:

/s/ Bob Perkins
- -----------------------
Bob Perkins

Date 11 Sept 1996
    -------------------

<PAGE>

                                                               EXHIBIT 10.27 (s)
 
PLAYBOY ENTERPRISES, INC.                       INTEROFFICE CORRESPONDENCE

DATE:           September 4, 1997

TO:             Christie Hefner

FROM:           Tony Lynn

SUBJECT:        Compensation




This will confirm my decision not to take the fiscal 1998 base salary increase
provided for under my employment agreement with the company. I'm not waiving
the increase for subsequent fiscal years.
           

/s/ Anthony J. Lynn
______________________
Anthony J. Lynn


<PAGE>
 
                  PLAYBOY ENTERPRISES, INC. AND SUBSIDIARIES
                                  EXHIBIT 11
                       COMPUTATION OF EARNINGS PER SHARE
                          for the years ended June 30
                   (In thousands, except per share amounts)
<TABLE>
<CAPTION>
 
                                                 1997        1996        1995
                                                -------     -------     -------
<S>                                             <C>         <C>         <C>
Primary:
- -------
 Earnings:
  Net income                                    $21,394     $ 4,252     $   629
                                                =======     =======     =======
 
 Shares:
  Weighted average number of common
   shares outstanding                            20,318      20,014      19,984
  Assuming exercise of options reduced
   by the number of shares which could
   have been purchased with the proceeds
   from exercise of such options                    514         359         218
                                                -------     -------     -------

  Weighted average number of common
   shares outstanding as adjusted                20,832      20,373      20,202
                                                =======     =======     =======
 
  Primary earnings per common share:
   Net income                                   $  1.03  1  $  0.21  1  $  0.03  1
                                                =======     =======     =======
 
Fully Diluted:
- -------------
 Earnings:
  Net income                                    $21,394     $ 4,252     $   629
                                                =======     =======     =======
 
 Shares:
  Weighted average number of common
   shares outstanding                            20,318      20,014      19,984
  Assuming exercise of options reduced
   by the number of shares which could
   have been purchased with the proceeds
   from exercise of such options                    580         424         268
                                                -------     -------     -------

  Weighted average number of common
   shares outstanding as adjusted                20,898      20,438      20,252
                                                =======     =======     =======
 
  Earnings per common shares assuming
   full dilution:
    Net income                                  $  1.02  1  $  0.21  1  $  0.03  1
                                                =======     =======     =======
 
</TABLE>

 1  This calculation is submitted in accordance with Regulation S-K item 601(b)
    (11) although not required by footnote 2 to paragraph 14 of APB Opinion No.
    15 because it results in dilution of less than 3%.


<PAGE>
 
SELECTED FINANCIAL AND OPERATING DATA
FOR THE YEARS ENDED JUNE 30

<TABLE>
<CAPTION>
(in thousands)                                                           1997            1996*           1995*
- -------------------------------------------------------------------------------------------------------------
<S>                                                                  <C>             <C>             <C>
Net Revenues
Publishing
   Playboy magazine
      Subscription                                                   $ 52,955        $ 51,837        $ 50,531
      Newsstand                                                        21,972          24,408          24,876
      Advertising                                                      28,414          27,431          27,588
      Other                                                             1,651           1,653           1,387
- -------------------------------------------------------------------------------------------------------------
   Total Playboy magazine                                             104,992         105,329         104,382
   Other domestic publishing                                           22,745          21,419          18,718
   International publishing                                             9,951           6,172           4,173
- -------------------------------------------------------------------------------------------------------------
   Total Publishing                                                   137,688         132,920         127,273
- -------------------------------------------------------------------------------------------------------------
Entertainment
   Playboy TV
      Cable                                                            21,165          21,149          18,938
      Satellite direct-to-home                                         23,065          16,457           9,602
      Off-network productions and other                                 3,052           1,672             420
- -------------------------------------------------------------------------------------------------------------
   Total Playboy TV                                                    47,282          39,278          28,960
   Domestic home video                                                  8,515           9,370           9,517
   International TV and home video                                     12,218          11,955          11,160
- -------------------------------------------------------------------------------------------------------------
   Total Playboy Businesses                                            68,015          60,603          49,637
   AdulTVision                                                          4,487           1,907               -
   Movies and other                                                     2,214           2,316           2,060
- -------------------------------------------------------------------------------------------------------------
   Total Entertainment                                                 74,716          64,826          51,697
- -------------------------------------------------------------------------------------------------------------
Product Marketing                                                       7,968           7,125           6,844
- -------------------------------------------------------------------------------------------------------------
Catalog                                                                76,251          71,716          61,435
- -------------------------------------------------------------------------------------------------------------
Total Net Revenues                                                   $296,623        $276,587        $247,249
=============================================================================================================
Operating Income
Publishing                                                           $  8,387        $  9,235        $ 10,709
- -------------------------------------------------------------------------------------------------------------
Entertainment
   Before programming expense                                          39,609          30,467          21,097
   Programming expense                                                (21,355)        (21,263)        (20,130)
- -------------------------------------------------------------------------------------------------------------
   Total Entertainment                                                 18,254           9,204             967
- -------------------------------------------------------------------------------------------------------------
Product Marketing                                                       3,512           3,692           3,428
- -------------------------------------------------------------------------------------------------------------
Catalog                                                                 4,795           5,244           5,209
- -------------------------------------------------------------------------------------------------------------
Corporate Administration and Promotion                                (19,203)        (17,882)        (17,256)
- -------------------------------------------------------------------------------------------------------------
Total Operating Income                                               $ 15,745        $  9,493        $  3,057
=============================================================================================================
</TABLE>

* Certain reclassifications have been made to conform to the fiscal 1997
presentation.

22
<PAGE>

<TABLE>
<CAPTION>

SELECTED FINANCIAL AND OPERATING DATA
FOR THE YEARS ENDED JUNE 30

(in thousands, except per share amounts,
number of employees and ad pages)                                1997       1996       1995       1994       1993       1992
- ----------------------------------------------------------------------------------------------------------------------------
<S>                                                          <C>        <C>        <C>        <C>        <C>        <C>
Selected Financial Data
Net revenues                                                 $296,623   $276,587   $247,249   $218,987   $214,875   $193,749
Interest income (expense), net                                   (354)      (592)      (569)      (779)      (131)     1,828
Income (loss) from continuing operations before
    extraordinary item and cumulative effect of
    change in accounting principle                             21,394      4,252        629    (16,364)       365      1,822
Net income (loss)                                              21,394      4,252        629     (9,484)       365      3,510
Per common share
    Income (loss) from continuing operations
        before extraordinary item and cumulative effect
        of change in accounting principle                        1.05       0.21       0.03      (0.83)      0.02       0.10
    Net income (loss)                                            1.05       0.21       0.03      (0.48)      0.02       0.19
    Cash dividends declared                                         -          -          -          -          -          -

Before items described below(1)
    Operating income (loss)                                    15,745      9,493      3,057     (9,610)     3,291      3,548
    Net income (loss)                                           7,908      4,252        629    (12,371)       925      4,069
    Net income (loss) per common share                           0.39       0.21       0.03      (0.62)      0.05       0.22

Adjusted EBITDA(2)                                           $ 10,904   $  9,921   $  6,311   $ (9,333)  $ (3,709)   $   316
- ----------------------------------------------------------------------------------------------------------------------------
At Year End
Total assets                                                 $175,542   $150,869   $137,835   $131,921   $127,767   $121,211
Long-term financing obligations                              $      -   $    347   $    687   $  1,020   $  1,347   $  1,669
Shareholders' equity                                         $ 76,133   $ 52,283   $ 47,090   $ 46,311   $ 55,381   $ 43,256
Long-term financing obligations as a percentage
    of total capitalization                                        -%       0.7%       1.4%       2.2%       2.4%       3.7%
Number of shares outstanding
    Class A                                                     4,749      4,749       4,714     4,709      4,701      4,701
    Class B                                                    15,636     15,437      15,276    15,255     15,192     13,830
Number of full-time employees                                     666        621         600       578        624        637
- ----------------------------------------------------------------------------------------------------------------------------
Operating Data
Playboy magazine ad pages                                         558        569         595       595        660        648
Cash investments in Company-produced and licensed
    entertainment programming                                $ 30,747   $ 25,549    $ 21,313  $ 17,185   $ 23,033   $ 16,615
Amortization of investments in Company-produced
    and licensed entertainment programming                   $ 21,355   $ 21,263    $ 20,130  $ 18,174   $ 14,076   $  8,972
Playboy TV (at year end)
    Cable addressable households                               11,200     11,300      10,600     9,600      9,100      7,300
    Cable monthly subscribing households                          157        192         201       205        232        281
    Satellite direct-to-home households                         6,277      4,867       3,282     1,926        197        106
    Percentage of total U.S. cable addressable households
        with access to Playboy TV(3)                            38.2%      42.8%       45.2%     43.2%      50.1%      43.6%
AdulTVision domestic cable addressable households
    (at year end)(4)                                            3,121      2,175           -         -          -          -
- ----------------------------------------------------------------------------------------------------------------------------
</TABLE>

For a more detailed description of the Company's financial position, results of
operations and accounting policies, please refer to Management's Discussion and
Analysis of Financial Condition and Results of Operations and the Consolidated
Financial Statements and notes thereto, beginning on page 25.

     Notes to Selected Financial and Operating Data
(1)  1997: Federal income tax benefit of $13,486 related to net operating loss
     and tax credit carryforwards.
     1994: Restructuring expenses of $2,875, unusual items of $1,676, primarily
     due to write-offs of entertainment programming, and nonrecurring expenses
     of $62. Fiscal 1994 results also included a tax benefit of $7,500 that
     resulted from the adoption of Statement of Financial Accounting Standards
     No. 109, Accounting for Income Taxes, which required a change in the method
     of accounting for income taxes.
     1993: Expenses of $1,379 incurred in connection with the relocations of the
     Entertainment Group's headquarters, the Publishing Group's headquarters and
     the Catalog Group's operations facility, a $1,000 tax benefit resulting
     from the settlement of a tax dispute for an amount less than the related
     reserve and a gain of $665 resulting from the sale of the Catalog Group's
     former operations facility. Fiscal 1993 results also included nonrecurring
     expenses of $886, consisting primarily of operating losses and
     restructuring charges related to the events business. 
     1992: Expenses of $1,064 incurred in connection with the relocation of the
     Entertainment Group's headquarters and a gain of $505 resulting from the
     sale of a note related to the disposition of one of the Company's former
     properties.
(2)  Represents earnings before income taxes plus interest expense, depreciation
     and amortization less cash investments in programming.
(3)  Based on projections by Paul Kagan Associates, Inc.
(4)  Network launched in fiscal 1996.


                                                                              23
<PAGE>
 
FINANCIAL INFORMATION RELATING TO 
INDUSTRY SEGMENTS

FOR THE YEARS ENDED JUNE 30
<TABLE>
<CAPTION>
(in thousands)                                                          1997            1996            1995
- ------------------------------------------------------------------------------------------------------------
<S>                                                                 <C>             <C>             <C>
Net Revenues/(1)(2)/
Publishing                                                          $137,688        $132,920        $127,273
Entertainment                                                         74,716          64,826          51,697
Product Marketing                                                      7,968           7,125           6,844
Catalog                                                               76,251          71,716          61,435
- ------------------------------------------------------------------------------------------------------------
Total                                                               $296,623        $276,587        $247,249
============================================================================================================
Income Before Income Taxes/(2)/
Publishing                                                          $  8,387        $  9,235        $ 10,709
Entertainment                                                         18,254           9,204             967
Product Marketing                                                      3,512           3,692           3,428
Catalog                                                                4,795           5,244           5,209
Corporate Administration and Promotion/(3)/                          (19,203)        (17,882)        (17,256)
Investment income                                                         73              88             139
Interest expense                                                        (427)           (680)           (708)
Other, net                                                              (640)           (452)            (52)
- ------------------------------------------------------------------------------------------------------------
Total                                                               $ 14,751        $  8,449        $  2,436
============================================================================================================
Identifiable Assets
Publishing                                                          $ 42,137        $ 45,661        $ 38,433
Entertainment                                                         74,279          60,336          53,229
Product Marketing                                                      6,648           5,484           5,964
Catalog                                                               15,627          12,966          14,807
Corporate Administration and Promotion/(4)/                           36,851          26,422          25,402
- ------------------------------------------------------------------------------------------------------------
Total                                                               $175,542        $150,869        $137,835
============================================================================================================
Depreciation and Amortization/(5)/
Publishing                                                          $  1,046        $    967        $    909
Entertainment                                                         22,027          21,836          20,606
Product Marketing                                                        176             217             194
Catalog                                                                  651             639             673
Corporate Administration and Promotion                                 2,573           2,682           2,098
- ------------------------------------------------------------------------------------------------------------
Total                                                               $ 26,473        $ 26,341        $ 24,480
============================================================================================================
Capital Expenditures
Publishing                                                          $    251        $    213        $    101
Entertainment                                                             71              74              22
Product Marketing                                                         14              20               2
Catalog                                                                   25              77              10
Corporate Administration and Promotion                                   310             376             247
- ------------------------------------------------------------------------------------------------------------
Total                                                               $    671        $    760         $   382
============================================================================================================
</TABLE>
The accompanying notes are an integral part of these tables.

       Notes to Financial Information Relating to Industry Segments
/(1)/  Net revenues include export sales of $43,032, $36,682 and $30,916 in
       fiscal 1997, 1996 and 1995, respectively.
/(2)/  Intercompany transactions have been eliminated.
/(3)/  Corporate Administration and Promotion expenses together with segment
       selling and administrative expenses comprise the Company's selling and
       administrative expenses.
/(4)/  Corporate assets consist principally of property and equipment,
       trademarks and net deferred tax assets.
/(5)/  Amounts include depreciation of property and equipment, amortization of
       intangible assets, expenses related to the 1995 Stock Incentive Plan and
       amortization of investments in entertainment programming.

24
<PAGE>
 

                   MANAGEMENT'S DISCUSSION AND ANALYSIS OF 
                 FINANCIAL CONDITION AND RESULTS OF OPERATIONS

              (IN MILLIONS OF DOLLARS, EXCEPT PER SHARE AMOUNTS)


Results of Operations
FISCAL YEAR ENDED JUNE 30, 1997 
COMPARED TO FISCAL YEAR ENDED JUNE 30, 1996

The Company's revenues were $296.6 for the fiscal year ended June 30, 1997, a 7%
increase over revenues of $276.6 for the fiscal year ended June 30, 1996. This
increase was due to higher revenues from all of the Company's Groups, largely
the Entertainment Group, primarily driven by an increase from Playboy TV. Also
contributing to the increase were higher revenues from the international
publishing and other domestic publishing businesses and the Catalog Group.
     The Company reported operating income of $15.7 for the year ended June 30,
1997 compared to $9.5 for the year ended June 30, 1996. This increase was due to
significant growth in operating income of Playboy TV.
     Net income for the year ended June 30, 1997 was $21.4, or $1.05 per share,
compared to $4.3, or $0.21 per share, for the prior year. Net income for fiscal
1997 included a federal income tax benefit of $13.5 related to net operating
loss and tax credit carryforwards. Excluding the impact of the $13.5 federal
income tax benefit, net income for the year ended June 30, 1997 was $7.9, or
$0.39 per share.
     Net income for the years ended June 30, 1997 and 1996, adjusted to
eliminate a noncash net federal income tax benefit and noncash federal income
tax expense, respectively, due to the Company's net operating loss and tax
credit carryforwards ("tax-adjusted net income"), was $12.2, or $0.60 per share,
and $6.7, or $0.33 per share, respectively.
     Several of the Company's businesses can experience variations in quarterly
performance. As a result, the Company's performance in any quarterly period is
not necessarily reflective of full-year or longer-term trends. For example,
Playboy magazine newsstand revenues vary from issue to issue, with revenues
generally higher for holiday issues and any issues including editorial or
pictorial features that generate unusual public interest. Advertising revenues
also vary from quarter to quarter, depending on product introduction ions by
advertising customers, changes in advertising buying patterns and economic
conditions. In addition, Entertainment Group revenues vary with the timing of
sales to international customers, particularly on a tier basis. To allow greater
flexibility the Company modified how it programs its international networks
effective with the fourth quarter of fiscal 1996. This modification results in
the revenues from these networks now being recorded on a quarterly basis, which
has the effect of smoothing out the fluctuations caused by recording a year's
worth of programming sales in one quarter. Previously, the Company scheduled
programming for a full year in the quarter during which the network was
launched or an agreement was renewed, and recognized the full year of revenues
in that quarter.


PUBLISHING GROUP
Fiscal 1997 Publishing Group revenues of $137.7 increased $4.8, or 4%, compared
to fiscal 1996. This was primarily due to higher revenues from international
publishing and new media, slightly offset by lower Playboy magazine revenues.
     Playboy magazine circulation revenues for the year ended June 30, 1997
decreased $1.3, or 2%, due to 10% lower newsstand revenues principally as the
result of 13% more U.S. and Canadian newsstand copies sold in the prior year,
when two exceptionally strong-selling issues featuring celebrities were
published. Although the Company is always looking for celebrity pictorials,
there is no certainty that they will occur in any fiscal year. Subscription
revenues increased 2% primarily due to an increase in the number of
subscriptions served, partially offset by lower revenues from the rental of
Playboy's subscriber list. Playboy magazine advertising revenues increased 4%
compared to the prior year due to higher average net revenue per page
principally due to the mix of pages sold combined with rate increases effective
with the January 1997 and 1996 issues, partially offset by 2% fewer ad pages in
the current year. Advertising sales for the fiscal 1998 first quarter issues of
the magazine are closed, and the Company expects to report a 9% increase in the
number of advertising pages compared to the fiscal 1997 first quarter.
     Revenues from other domestic publishing businesses increased $1.3, or 6%,
for the year ended June 30, 1997 compared to the prior year primarily due to
higher advertising revenues generated from Playboy.com, the Company's free site
on the Internet, combined with higher revenues from other businesses.
     Fiscal 1997 international publishing revenues increased principally due to
higher revenues in the current year related to the purchase of additional
equity in March 1996 of VIPress Poland Sp. z o.o. ("VIPress"), publisher of the
Polish edition of Playboy magazine, which resulted in its consolidation.
     For the year ended June 30, 1997, Publishing Group operating income
decreased $0.8, or 9%, compared to the prior year. The decrease was primarily
due to the lower newsstand revenues and higher editorial costs related to the
magazine combined with higher costs for the new media business largely related
to developing Playboy Cyber Club, the Company's new pay site on the Internet.
Partially offsetting the above were the higher Playboy magazine advertising
revenues combined with lower manufacturing costs, primarily due to lower average
paper prices which were partially offset by an increase in the magazine's
average book size, and higher operating income related to the consolidation of
VIPress previously discussed.
     The National Defense Authorization Act of 1997 was signed into law in
September 1996. One section of that legislation that began as the Military
Honor and Decency Act (the "Military Act") bans the sale or rental of sexually
oriented written or videotaped material on property under the jurisdiction of
the Department of Defense. A Federal Court has permanently enjoined enforcement
of the Military Act and has prohibited the Department of Defense from changing
its acquisition and stocking practices based on the Military Act. The
government has filed an appeal and a decision by the Appellate Court is pending.
The Military Act, if applicable to the Company's products and enforceable,
would prohibit the sale of Playboy magazine, newsstand specials and videos at
commissaries, PX's and ship stores, and would adversely affect a portion of the
Company's sales attributable to such products. Based on preliminary estimates
and current sales levels at such locations, the Company believes that any such
impact would be immaterial.


ENTERTAINMENT GROUP
Fiscal 1997 Entertainment Group revenues of $74.7 increased $9.9, or 15%,
compared to fiscal 1996. Operating income of $18.3 increased $9.1, almost
double prior year operating income of $9.2.
     The following discussion focuses on the profit contribution of each Playboy
business before Playboy businesses programming expense ("profit contribution").

                                                                              25
<PAGE>
 
Playboy TV
For the year ended June 30, 1997, revenues of $47.3 from the Company's branded
domestic pay television service, Playboy TV, were $8.0, or 20%, higher compared
to the prior year.

     Cable revenues remained stable compared to the prior year as a 9% increase
in pay-per-view revenues was offset by a 19% decline in monthly subscription
revenues, principally due to some system drops which resulted in a decline in
the average number of subscribing households. The increase in pay-per-view
revenues was primarily due to higher average buy rates combined with larger
favorable adjustments, as reported by cable systems, in fiscal 1997. At June 30,
1997, Playboy TV was available to 11.2 million cable addressable households, a
1% decrease compared to June 30, 1996, while households with 24-hour
availability decreased 1.1 million, or 28%, to 2.8 million over the same period.
The drop in households with 24-hour availability occurred in the fourth quarter
of fiscal 1997 after the enforcement of Section 505 of the Telecommunications
Act of 1996 (the "Telecommunications Act").

     In February 1996, Congress passed the Telecommunications Act, and President
Clinton signed it into law. Certain provisions of the Telecommunications Act are
directed exclusively at cable programming in general and adult cable
programming in particular. In some cable systems, audio or momentary bits of
video of premium or pay-per-view channels may accidentally become available to
nonsubscribing cable customers. This is called "bleeding." The practical effect
of Section 505 of the Telecommunications Act ("Section 505") is to require many
existing cable systems to employ additional blocking technology in every
household in every cable system that offers adult programming, whether or not
customers request it or need it, to prevent any possibility of bleeding, or to
restrict the period during which the programming is transmitted from 10:00 p.m.
to 6:00 a.m. Penalties for violation of the Telecommunications Act are
significant and include fines and imprisonment. Surveying of cable operators and
initial results indicate that most will choose to comply with Section 505 by
restricting the hours of transmission. On February 26, 1996, one of the
Company's subsidiaries filed a civil suit challenging Section 505 on
constitutional grounds. On March 7, 1996, the Company was granted a Temporary
Restraining Order ("TRO") staying the implementation and enforcement of Section
505. In granting the TRO, the court found that the Company had demonstrated it
was likely to succeed on the merits of its claim that Section 505 is
unconstitutional. On November 8, 1996, eight months after the TRO was granted, a
three-judge panel in United States District Court in Wilmington, Delaware (the
"Court") denied the Company's request for preliminary injunction against
enforcement of Section 505 of the Act and, in so denying, found that the Company
was not likely to succeed on the merits of its claim. The Company appealed the
Court's decision to the United States Supreme Court and enforcement of Section
505 was stayed pending that appeal. On March 24, 1997, without opinion, the
Supreme Court summarily affirmed the Court's denial of the Company's request
for a preliminary injunction. On July 22, 1997, the Company filed a motion for
summary judgment on the ground that Section 505 is unconstitutionally vague
based on the Supreme Court's decision on June 26, 1997 that certain provisions
of the Telecommunications Act regulating speech on the Internet were invalid for
numerous reasons, including vagueness. The Company is awaiting a decision on its
motion by the Court.

     Management believes that the Company's revenues attributable to its
domestic pay television cable services will continue to be materially adversely
affected as a result of enforcement of Section 505 due to reduced buy rates from
the systems that roll back carriage to a 10:00 p.m. start time and possibly
reduced carriage from cable operators due to aggressive competition for carriage
from all program suppliers. However, the impact on the fiscal year ended June
30, 1997 was not material as enforcement of Section 505 did not commence until
May 18, 1997. Preliminary results which the Company has received from the cable
operators indicate that the Entertainment Group's annual revenue decline will
be approximately $5 million. The Company intends to pursue in the Court its case
challenging on constitutional grounds the validity of Section 505 and to seek a
permanent injunction against the enforcement of Section 505. There can be no
assurance that the Court will grant such an injunction. The Company's full case
on the merits will not be heard or decided by the Court until calendar 1998.

     Additionally, management believes that the growth in cable access for the
Company's domestic pay television businesses has slowed in recent years due
to the effects of cable reregulation by the Federal Communications Commission
("FCC"), including the "going-forward rules" announced in fiscal 1995 which
provide cable operators with incentives to add basic services. As cable
operators have utilized available channel space to comply with "must-carry"
provisions, mandated retransmission consent agreements and "leased access"
provisions, competition for channel space has increased. Further, the delay of
new technology, primarily digital set-top converters which would dramatically
increase channel capacity, has contributed to the slowdown. Management believes
that growth will continue to be affected in the near term as the cable
television industry responds to the FCC's rules and subsequent modifications,
and develops new technology. However, as digital technology (which is unaffected
by Section 505) becomes more available, the Company believes that ultimately its
pay television networks will be available to the vast majority of cable
households on a 24-hour basis.

     Satellite direct-to-home ("DTH") revenues were 40% higher for the year
ended June 30, 1997 compared to the prior year. The increase was primarily due
to higher DirecTV and PrimeStar revenues, principally as a result of significant
increases in their addressable universes, slightly offset by lower revenues, as
expected, from TVRO, or the big-dish market. Playboy TV was available to
approximately 6.3 million DTH households, including approximately 230,000
monthly subscribers, at June 30, 1997, an increase of 29% compared to June 30,
1996.

     For the year ended June 30, 1997, revenues from off-network productions and
other increased $1.4, or 83%, compared to the prior year primarily due to higher
revenues from licensing episodes of Women: Stories of Passion ("Women"), one of
the Company's series, to Showtime Networks Inc. ("Showtime").

     Profit contribution for Playboy TV increased $11.4 compared to fiscal 1996
primarily due to the significant increase in revenues combined with no royalty
expense related to the Company's former distributor in the current year. Royalty
payments were discontinued April 30, 1996, when the agreement ended. Also
contributing to the increase were lower marketing costs and bad debt expense
combined with favorable music licensing settlements in the current year.


Domestic Home Video

Domestic home video revenues decreased $0.9, or 9%, for the year ended June 30,
1997 compared to the prior year largely due to lower revenues related to the
Company's direct-response continuity series, the second of which was launched
during the current year, combined with lower net sales of new releases, due in
part to extraordinary sales of The Best of Pamela Anderson in the prior year.
Although the Company is always looking for releases that feature celebrities,
there is no certainty that they will occur in any fiscal year. Partially
offsetting the above were higher net revenues from a three-year distribution
agreement with Universal Music & Video Distribution ("Uni"; formerly Uni
Distribution Corp.) related to backlist titles. The current 

26
<PAGE>
 
year included revenues related to the third year of the guarantee, which were
higher than the prior year's net revenues related to the guarantees for the
first two years. Profit contribution decreased $0.8 for the year ended June 30,
1997 compared to the prior year principally due to the net decrease in revenues
combined with the timing of promotion costs.

International TV and Home Video
For the year ended June 30, 1997, revenues and profit contribution from the
international TV and home video business increased $0.3 and decreased $1.7,
respectively, compared to the prior year. The decline in profit contribution was
due to international home video, principally due to lower revenues primarily as
a result of the need to slow down shipments in countries where the distribution
pipeline was full. Higher international TV revenues in the current year, largely
from Playboy TV networks, were offset by higher costs. Variations in quarterly
performance are caused by revenues and profit contribution from tier sales being
recognized depending upon the timing of program delivery, license periods and
other factors. To allow greater flexibility the Company modified how it programs
its international networks effective with the fourth quarter of fiscal 1996 as
previously discussed.

Playboy Businesses Programming Expense
For the year ended June 30, 1997, programming amortization expense associated
with the Entertainment Group's Playboy businesses discussed above remained
relatively stable compared to the prior year. The current year included lower
amortization related to the lower international home video revenues and regular
programming on the Playboy TV network. Offsetting these decreases were higher
amortization related to an increase in the number of live events on Playboy TV
combined with costs related to a pay-per-view special event and home video
featuring Farrah Fawcett.
     Cash investments in entertainment programming for all of the Entertainment
Group's businesses, including those businesses discussed below, were $25.5 in
fiscal 1996 and $30.7 in fiscal 1997, and are planned for approximately $30.8 in
fiscal 1998. These amounts include expenditures for Playboy-branded programming,
AdulTVision and feature films. The increase in investments in programming for
fiscal 1997 compared to the prior year primarily reflects spending for presold
made-for-television and home video programming, co-produced films and a
celebrity event. As a result of these higher levels of cash investments,
management anticipates that programming amortization expense in fiscal 1998 will
be approximately $25.9, or approximately $4.6 higher than in fiscal 1997.

AdulTVision
AdulTVision revenues increased $2.6, or 135%, for the year ended June 30, 1997
compared to the prior year primarily due to revenues in the current year related
to the September 1996 launch of a new network in Latin America. Also
contributing to the increase were higher revenues from the domestic network as a
result of an increase in its addressable universe and higher buys. At June 30,
1997, the network was available domestically to approximately 5.3 million cable
addressable and DTH households, an 18% increase from June 30, 1996.
     For the year ended June 30, 1997, AdulTVision was profitable, resulting in
an increase in operating performance of $1.7. The increase was primarily due to
the higher revenues, partially offset by higher distribution costs due to the
launch in Latin America and an increase in domestic fees in the current year
related to transferring to a new transponder.

Movies and Other
For the year ended June 30, 1997, revenues and operating income from movies and
other businesses decreased $0.1 and $0.2, respectively, compared to the prior
year. The Entertainment Group's administrative expenses for the year ended June
30, 1997 increased $1.3 compared to the prior year largely due to higher
variable compensation expense related to performance and higher expense related
to new business development in the current year.

PRODUCT MARKETING GROUP
Product Marketing Group revenues of $8.0 increased $0.8, or 12%, for the year
ended June 30, 1997 compared to the prior year. The increase was primarily due
to higher international product licensing royalties, principally from Asia,
combined with royalties in the current year related to the Company's new line of
cigars currently being distributed domestically. Operating income of $3.5
decreased $0.2, or 5%, for the year ended June 30, 1997 compared to the prior
year due to higher expenses, principally reflecting increased investments in
brand marketing, promotion and product design as well as severance, search fees
associated with a new division executive and higher legal expenses.

CATALOG GROUP
Catalog Group revenues of $76.3 increased $4.5, or 6%, for the year ended June
30, 1997 compared to the prior year as a result of higher sales volume from all
three of the Company's catalogs. The higher sales volume for the Critics' Choice
Video and Collectors' Choice Music catalogs was primarily attributable to higher
circulation. Increased sales volume for the Playboy catalog was principally
related to higher sales from the Playboy Store, a version of the catalog which
launched on Playboy.com in the spring of 1996. In fiscal 1998, the Company plans
to continue to increase overall circulation for the catalogs. Shortly after the
end of fiscal 1997, the group launched an online version of the Collectors'
Choice Music catalog and plans to launch an online version of the Critics'
Choice Video catalog by the end of calendar 1997.
     For the year ended June 30, 1997, Catalog Group operating income of $4.8
decreased $0.4, or 9%, compared to the prior year primarily as a result of 
lower-than-anticipated response rates from prospective customers. The increase
in revenues plus lower paper prices generally were not sufficient to offset
higher related costs, due in part to prospecting. Additionally, administrative
expenses were higher for the group primarily due to higher salary and related
expenses combined with atypical expenses in the current year related to the
group's move to a new facility. At the end of fiscal 1997, the catalog
operations began moving from its former facility to a larger facility, under
terms of a built-to-suit lease, to meet additional space requirements resulting
from growth in the business. The new facility is located in the same Chicago
suburb.

CORPORATE ADMINISTRATION AND PROMOTION 
Corporate administration and promotion expense of $19.2 for the year ended June
30, 1997 increased $1.3, or 7%, compared to the prior year largely due to
investment spending on corporate marketing.

CASINO GAMING
In fiscal 1996, the Company announced plans to reenter the casino gaming
business. The Company, with a consortium of Greek investors, bid for and won an
exclusive casino gaming license on the island of Rhodes, Greece. The Company's
consortium executed the contract with the government in October 1996 and is
presently renovating the historic Hotel des Roses that will be the Playboy
Casino and Beach Hotel, which is expected to open in 

                                                                              27
<PAGE>
 
calendar 1998. The Company is continuing to explore other casino gaming
opportunities with a strategy to form joint ventures with strong local partners,
in which the Company would receive license fees for the use of the Playboy name
and trademarks and would consider taking equity positions.

FISCAL YEAR ENDED JUNE 30, 1996 
COMPARED TO FISCAL YEAR ENDED JUNE 30, 1995
The Company's revenues were $276.6 for the fiscal year ended June 30, 1996, a
12% increase over revenues of $247.2 for the fiscal year ended June 30, 1995.
This increase was due to higher revenues from all of the Company's Groups,
primarily driven by increases from Playboy TV, the Catalog Group, other domestic
publishing businesses, including Playboy.com, and international publishing.
     The Company reported operating income of $9.5 for the year ended June 30,
1996 compared to $3.1 for the year ended June 30, 1995. This increase was
primarily due to significant growth in operating income of the Entertainment
Group, principally as a result of substantial growth of Playboy TV.
     Net income for the year ended June 30, 1996 was $4.3, or $0.21 per share,
compared to $0.6, or $0.03 per share, for the prior year.
     Tax-adjusted net income for the year ended June 30, 1996 was $6.7, or $0.33
per share, compared to $1.3, or $0.06 per share, for the year ended June 30,
1995.

PUBLISHING GROUP
Fiscal 1996 Publishing Group revenues of $132.9 increased $5.6, or 4%, compared
to fiscal 1995. This was due to higher revenues from all of the Publishing Group
businesses.
     Playboy magazine circulation revenues increased $0.8 for the year ended
June 30, 1996 compared to the prior year. Subscription revenues were 3% higher,
including an increase in revenues from the rental of Playboy magazine's
subscriber list. Newsstand revenues were down slightly as favorable newsstand
sales adjustments in fiscal 1995 related to fiscal 1994 issues and 1% fewer U.S.
and Canadian newsstand copies sold in fiscal 1996 were mostly offset by a higher
average newsstand price primarily due to sales of two exceptionally strong-
selling issues featuring celebrities, which were at a higher cover price.
Advertising revenues declined 1%, or $0.2, for the year ended June 30, 1996
compared to the prior year primarily as a result of 4% fewer advertising pages
in fiscal 1996, mostly offset by higher average net revenue per page,
principally due to rate increases effective with the January 1996 and 1995
issues.
     Revenues from other domestic publishing businesses increased $2.7, or 14%,
for the year ended June 30, 1996 compared to the prior year. This increase was
principally due to higher revenues from newsstand specials primarily as a result
of the favorable impact of a $1.00 increase in the cover price to $6.95 in most
of the country in the fourth quarter of fiscal 1995, combined with the
publication of three additional newsstand specials in fiscal 1996. Additionally,
there was a significant increase in revenues related to developing new media
businesses due in part to Playboy.com, which generated advertising revenues in
fiscal 1996. Partially offsetting the above were lower revenues from other
businesses.
     Revenues from international publishing increased $2.0, or 48%, due to
higher royalty income combined with revenues related to the March 1996 purchase
of additional equity in VIPress, which resulted in its consolidation.
     For the year ended June 30, 1996, Publishing Group operating income
decreased $1.5, or 14%, compared to the prior year. The decrease was principally
due to higher manufacturing costs, primarily as the result of a significant
increase in paper prices. Also contributing to the unfavorable variance was
higher variable compensation expense related to the Company's performance and
higher employee medical benefit expenses in fiscal 1996. Partially offsetting
the above were the higher other domestic publishing businesses, international
publishing and Playboy subscription revenues in fiscal 1996. Additionally,
fiscal 1996 benefited from lower subscription acquisition amortization,
primarily as a result of improving efficiencies by lowering the advertising rate
base in fiscal 1996, and lower advertising sales expenses.

ENTERTAINMENT GROUP
Fiscal 1996 Entertainment Group revenues of $64.8 increased $13.1, or 25%,
compared to fiscal 1995. Operating income of $9.2 increased $8.2 compared to
prior year operating income of $1.0.
     The following discussion focuses on the profit contribution of each Playboy
business before Playboy businesses programming expense.

Playboy TV
For the year ended June 30, 1996, revenues of Playboy TV were $10.3, or 36%,
higher compared to the prior year.
     Cable pay-per-view revenues increased 20%, attributable to an increase in
the number of cable addressable households to which Playboy TV was available,
higher average buy rates, and higher average revenue per buy in fiscal 1996. At
June 30, 1996, Playboy TV was available to 11.3 million cable addressable
households, a 7% increase compared to June 30, 1995. Of the 11.3 million cable
addressable households, 3.9 million could receive Playboy TV on a 24-hour basis,
a 30% increase compared to June 30, 1995. Cable monthly subscription revenues
declined 2% for the year ended June 30, 1996 compared to the prior year due in
part to a decline in the average number of subscribing households.
     DTH revenues were 71% higher for the year ended June 30, 1996 compared to
the prior year. The increase was primarily due to higher DirecTV revenues, as a
result of a significant increase in its addressable universe and the Company's
change to 24-hour programming in August 1995, and higher revenues from
PrimeStar, which launched Playboy TV in the fourth quarter of fiscal 1995,
slightly offset by lower revenues from TVRO. Playboy TV was available to
approximately 4.9 million DTH households, including approximately 185,000
monthly subscribers, at June 30, 1996, a 48% increase compared to June 30, 
1995. 
     Fiscal 1996 revenues from off-network productions and other increased $1.3
primarily due to licensing episodes of Women to Showtime. 
     Profit contribution for Playboy TV increased $8.1, or 65%, compared to
fiscal 1995, in spite of higher marketing costs and expenses in fiscal 1996
related to the Section 505 suit, due to the significant increase in revenues.

Domestic Home Video
Domestic home video revenues decreased $0.1 for the year ended June 30, 1996
compared to the prior year primarily due to recording a higher net guarantee in
fiscal 1995 from a three-year distribution agreement with Uni related to
backlist titles effective in the fourth quarter of fiscal 1995, and subject to
certain earn-out provisions in the final year. Fiscal 1996 included the second
year of the guarantee as well as a reserve established related to the first year
of the guarantee recorded in fiscal 1995 in the event that the earn-out
provisions will not be met in the final year. Fiscal 1995 also included sales
and returns of backlist titles prior to the inception of the distribution
agreement. Partially offsetting the above were higher sales of new releases in
fiscal 1996, in part due to extraordinary sales of The Best of Pamela Anderson.
Additionally, there were higher revenues in fiscal 1996 from the Company's first
direct-response continuity series.
     Profit contribution increased $0.5 for the year ended June 30, 1996
compared to the prior year principally due to the timing of promotion costs.

28
<PAGE>
 
International TV and Home Video
For the year ended June 30, 1996, revenues and profit contribution from the
international TV and home video business increased $0.8 and $2.2, respectively,
compared to the prior year. Revenues and profit contribution from the
international home video business both increased $1.4 due in part to higher
sales to South Korea. An increase in the profit contribution of the
international TV business of $0.8 is primarily due to a write-off of $1.3
recorded in fiscal 1995 related to sales to a distributor in fiscal 1994,
partially offset by lower revenues in fiscal 1996, primarily due to revenues in
fiscal 1995 associated with tier agreements. Variations in quarterly performance
are caused by revenues and profit contribution from tier sales being recognized
depending upon the timing of program delivery, license periods and other
factors.

Playboy Businesses Programming Expense
Programming amortization expense associated with the Entertainment Group's
Playboy businesses discussed above increased $1.1 for the year ended June 30,
1996 compared to the prior year. The increase was principally due to higher
international home video amortization combined with increased investments in
regular programming on the Playboy TV network, partially offset by lower
international TV amortization.

AdulTVision
For the year ended June 30, 1996, revenues for the new network were $1.9. The
network reported an operating loss for fiscal 1996, the first year of operation.

Movies and Other
For the year ended June 30, 1996, revenues from movies and other businesses
increased $0.3 primarily due to higher revenues related to feature films.
Operating income increased $0.2 compared to the prior year. The Entertainment
Group's administrative expenses for the year ended June 30, 1996 increased $0.9
compared to the prior year primarily due to higher variable compensation expense
related to performance and higher employee medical benefit expenses in fiscal
1996.

PRODUCT MARKETING GROUP
Product Marketing Group revenues of $7.1 for the year ended June 30, 1996
increased $0.3, or 4%, compared to the prior year primarily due to 19% higher
international product licensing royalties, primarily due to strong sales from
Asia. Partially offsetting the above were lower revenues in fiscal 1996 from
Special Editions, Ltd., as the Company's art publishing and art products
business continues to move from direct sales to licensing, combined with no
royalties in fiscal 1996 from a Sarah Coventry licensee that experienced
financial difficulties and was terminated in the second quarter of fiscal 1995.
Operating income of $3.7 increased $0.3, or 8%, for the year ended June 30, 1996
compared to the prior year principally due to an increase in operating income of
international product licensing, primarily due to the higher revenues. Partially
offsetting the favorable variance was lower operating income from Sarah Coventry
product licensing, principally due to the lower revenues, combined with higher
variable compensation expense related to performance and higher employee medical
benefit expenses in fiscal 1996.

CATALOG GROUP
Fiscal 1996 Catalog Group revenues of $71.7 increased $10.3, or 17%, compared to
fiscal 1995. The revenue increase was a result of higher sales volume from all
of the Company's catalogs. The increase was primarily attributable to higher
circulation for all three catalogs combined with a strong response to the
Critics' Choice Video catalog's implementation of a competitive pricing strategy
in the second quarter of fiscal 1996. This strategy was in reaction to lower
response rates in the two prior quarters which the Company believes were due in
part to competition from mass marketers which offer popular videos at deeply
discounted prices. Additionally, the higher Collectors' Choice Music revenues
were also due in part to a new promotion.
     Fiscal 1996 Catalog Group operating income of $5.2 remained stable compared
to fiscal 1995 as incremental profit generated from the higher revenues was
sufficient to absorb higher expenses related to paper price and postal rate
increases. There were also higher expenses in fiscal 1996 relative to the higher
revenues from expanded mailings to prospective customers of the catalogs.

CORPORATE ADMINISTRATION AND PROMOTION
Corporate administration and promotion expense of $17.9 for the year ended June
30, 1996 increased $0.6, or 4%, compared to the prior year. Expenses were higher
in fiscal 1996 primarily due to higher variable compensation expense related to
performance and higher employee medical benefit expenses, partially offset by
lower marketing expenses.

LIQUIDITY AND CAPITAL RESOURCES
At June 30, 1997, the Company had $1.3 in cash and cash equivalents and $4.5 in
short-term borrowings, compared to $2.4 in cash and cash equivalents and $5.0 in
short-term borrowings at June 30, 1996. The Company expects to meet its short-
term and long-term cash requirements through its revolving credit agreement and
cash generated from operations.

Cash Flows From Operating Activities
Net cash provided by operating activities was $1.5 for the year ended June 30,
1997 compared to $4.5 for the prior year despite the Company's improved
performance. The Company's performance improved $3.7, excluding the $13.5
federal income tax benefit recorded in the current year which is offset by a
corresponding change in net deferred tax assets. Cash used for deferred revenues
in the current year compared to cash provided in the prior year was due in part
to higher subscription production in the prior year. The Company invested $30.7
in Company-produced and licensed entertainment programming during fiscal 1997
compared to $25.5 in the prior year, and expects to invest approximately $30.8
in such programming in fiscal 1998. The increase in investments in programming
for fiscal 1997 compared to the prior year primarily reflects spending for
presold made-for-television and home video programming, co-produced films and a
celebrity event.
     Net cash provided by operating activities was $4.5 for the year ended June
30, 1996 compared to $3.2 for the prior year. This increase was primarily due to
the Company's improved operating performance in fiscal 1996. Additionally, there
was an increase in cash provided by accrued salaries, wages and employee
benefits during fiscal 1996 primarily due to the timing of payrolls combined
with higher accruals at June 30, 1996 related to the 1995 Stock Incentive Plan
and employee benefits. Partially offsetting these increases was lower cash
provided by accounts payable in fiscal 1996, primarily due to the timing of
inventory purchases for the Critics' Choice Video catalog, principally as the
result of lower liabilities recorded at June 30, 1996 due to a later mailing
date for the July 1996 catalog combined with higher liabilities recorded at June
30, 1995 to support higher circulation for the July 1995 catalog. The Company
invested $25.5 in Company-produced and licensed entertainment programming during
fiscal 1996 compared to $21.3 in the prior year.

                                                                              29
<PAGE>
 
CASH FLOWS FROM INVESTING ACTIVITIES

Net cash used for investing activities was $2.5 for the year ended June 30, 1997
compared to $4.2 for the prior year. The prior year included investments in
equity interests of $3.6 in the first international Playboy TV networks in the
United Kingdom and Japan, the casino gaming venture that was awarded an
exclusive license on the island of Rhodes, Greece, and an additional equity
interest in VIPress. This compares to $1.9 of investments in the current year
principally related to additional funding of the network in the United Kingdom
and an equity interest as well as additional funding in the new Playboy TV and
AdulTVision networks in Latin America. Capital expenditures for the year ended
June 30, 1997 were $0.1 lower than in the prior year. In fiscal 1997, the
Company also entered into leases of furniture and equipment totaling $2.8,
compared to $1.7 in fiscal 1996. The increase in leased assets in fiscal 1997
compared to the prior year is largely related to the new media business and the
catalog operations move previously discussed. The Company expects to make
capital expenditures of approximately $1.1 and to lease assets totaling
approximately $2.8 in fiscal 1998.
     Net cash used for investing activities was $4.2 for the year ended June 30,
1996 compared to $0.3 for the prior year. Fiscal 1996 included the investments
in equity interests of $3.6 discussed above. Capital expenditures for the year
ended June 30, 1996 were $0.4 higher than in the prior year. The Company also
leased $1.7 of furniture and equipment in fiscal 1996, compared to $1.4 in 
fiscal 1995.

CASH FLOWS FROM FINANCING ACTIVITIES

Net cash used for financing activities was $0.2 for the year ended June 30, 1997
compared to net cash provided of $0.6 for the prior year. This decrease was due
in part to a $0.5 reduction in short-term borrowings under the Company's
revolving line of credit in the current year.
     Net cash provided by financing activities was $0.6 for the year ended June
30, 1996 compared to net cash used for financing activities of $2.7 in the prior
year. This increase was principally due to a payment on July 1, 1994 of $1.5 in
promissory notes which reflects partial payment related to the Company's
acquisition of the remaining 20% interest in Critics' Choice Video, Inc.,
combined with a reduction in short-term borrowings under the Company's revolving
line of credit of $1.0 in fiscal 1995.

INCOME TAXES

At June 30, 1997, the Company evaluated its net operating loss carryforwards
("NOLs") and other deferred tax assets and liabilities in relation to the
Company's recent earnings history and its projected future earnings. As a result
of this review, the Company changed its judgment about the realizability of the
deferred tax assets in future years and reduced the valuation allowance balance
by $13.5. In fiscal 1997, the Company realized the $4.5 net deferred tax asset
recorded at June 30, 1996 by utilizing a portion of the NOLs against fiscal 1997
income. Management believes that the net deferred tax asset of $14.4 at June 30,
1997 is an amount that will more likely than not be realized in future periods.
     Based on current tax law, the Company must generate approximately $42.4 of
future taxable income prior to the expiration of the Company's NOLs for full
realization of the $14.4 net deferred tax asset. At June 30, 1997, the Company
had NOLs of $20.8 for tax purposes, with $1.2 expiring in 2004, $2.1 expiring in
2007, $1.1 expiring in 2008 and $16.4 expiring in 2009.
     Management believes that it is more likely than not that a sufficient level
of taxable income will be generated in years subsequent to fiscal 1997 and prior
to the expiration of the Company's NOLs to realize the $14.4 net deferred tax
asset recorded at June 30, 1997. Following is a summary of the bases for
management's belief that a valuation allowance of $15.9 at June 30, 1997 is
adequate, and that it is more likely than not that the net deferred tax asset of
$14.4 at June 30, 1997 will be realized:

 .    In establishing the net deferred tax asset, management reviewed the
     components of the Company's NOLs and determined that they primarily
     resulted from several nonrecurring events, which were not indicative of the
     Company's ability to generate future earnings.

 .    All of the Company's operating groups, particularly the Entertainment
     Group, continue to generate meaningful earnings, while the Company's
     substantial investments in the Entertainment Group are anticipated to lead
     to increased earnings in future years.

 .    The Company has several opportunities to accelerate taxable income into the
     NOL carryforward period. Tax planning strategies would include the
     capitalization and amortization versus immediate deduction of circulation
     expenditures, the immediate inclusion versus deferred recognition of
     prepaid subscription income, the revision of depreciation and amortization
     methods for tax purposes and the sale-leaseback of certain property that
     would generate taxable income in future years.

OTHER

In January 1993, the Company received a General Notice from the United States
Environmental Protection Agency (the "EPA") as a "potentially responsible party"
("PRP") in connection with a site identified as the Southern Lakes Trap & Skeet
Club, apparently located at the Resort-Hotel in Lake Geneva, Wisconsin (the
"Resort"), formerly owned by a subsidiary of the Company. The Resort was sold by
the Company's subsidiary to LG Americana-GKP Joint Venture in 1982. Two other
entities were also identified as PRPs in the notice. The notice relates to
actions that may be ordered taken by the EPA to sample for and remove
contamination in soils and sediments, purportedly caused by skeet shooting
activities at the Resort property. During fiscal 1994, the EPA advised the
Company of its position that the area of land requiring remediation is
approximately twice the size of the initial site. The Company believes that it
has established adequate reserves, which totaled $0.6 at June 30, 1997, to cover
the eventual cost of its anticipated share (based on an agreement with one of
the other PRPs) of any remediation that may be agreed upon. The Company is also
reviewing available defenses and claims it may have against third parties.
     On December 18, 1995, BrandsElite International Corporation, an Ontario,
Canada corporation ("BrandsElite"), filed a complaint against the Company in the
Circuit Court of Cook County, Illinois. In the complaint, BrandsElite, an
international distributor of premium merchandise, including liquor, perfume,
cosmetics and luxury gifts, principally to duty-free retailers, alleges that the
Company breached a product license agreement, shortly after its execution by the
Company in October 1995. The agreement provided for the appointment of
BrandsElite as the exclusive, worldwide licensee of the Playboy trademark and
tradename with respect to the sale of cognac and possibly some deluxe whiskeys.
The Company has admitted that it advised BrandsElite that it had determined not
to proceed with the transaction but disputes strongly BrandsElite's allegation
that as a result of the Company's breach, BrandsElite has suffered millions of
dollars of damages in future lost profits. BrandsElite also seeks to recoup
alleged out-of-pocket expenses, fees and costs incurred in bringing the action,
and specific performance of the agreement. The license agreement provides for
recovery by a party in any judgment entered in its favor of attorneys' fees and
litigation expenses, together with such court costs and damages as are provided
by law. The action is currently in discovery.

30
<PAGE>
 
     The Company will implement the provisions of Statement of Financial
Accounting Standards No. 128, Earnings per Share ("Statement 128") for financial
statements issued for periods ending after December 15, 1997. Statement 128
simplifies the previous standards for computing earnings per share ("EPS"),
replacing the presentation of primary EPS with a presentation of basic EPS. It
also requires dual presentation of basic and diluted EPS on the face of the
income statement for all entities with complex capital structures, which applies
to the Company. Management believes that adoption of Statement 128 will not have
a material impact on the Company's EPS amounts.
     The Company will implement the provisions of Statement of Financial
Accounting Standards No. 129, Disclosure of Information about Capital Structure
("Statement 129") for financial statements issued for periods ending after
December 15, 1997. Statement 129 establishes standards for disclosing
information about an entity's capital structure. There will be no change in the
Company's disclosure requirements as a result of adoption of Statement 129.
     The Company will implement the provisions of Statement of Financial
Accounting Standards No. 130, Reporting Comprehensive Income Summary ("Statement
130") for financial statements issued for fiscal years beginning after December
15, 1997. Statement 130 establishes standards for reporting and display of
comprehensive income and its components (revenues, expenses, gains and losses)
in a full set of general-purpose financial statements. Management is evaluating
the effect that adoption of Statement 130 will have on the Company's financial
statements.
     The Company will implement the provisions of Statement of Financial
Accounting Standards No. 131, Disclosures about Segments of an Enterprise and
Related Information ("Statement 131") for financial statements issued for
periods beginning after December 15, 1997. Statement 131, which is based on the
management approach to segment reporting, includes requirements to report
selected segment information quarterly and entity-wide disclosures about
products and services, major customers, and the material countries in which the
entity holds assets and reports revenues. Management is evaluating the effect
that adoption of Statement 131 will have on the Company's financial statements.

FORWARD-LOOKING STATEMENTS

This annual report contains "forward-looking statements," including statements
in "Management's Discussion and Analysis of Financial Condition and Results of
Operations" as to expectations, beliefs, plans, objectives and future financial
performance, and assumptions underlying or concerning the foregoing. Such
forward-looking statements involve risks and uncertainties which could cause
actual results or outcomes to differ materially from those expressed in the
forward-looking statements. The following are some of the important factors that
could cause actual results or outcomes to differ materially from those discussed
in the forward-looking statements: (1) government actions or initiatives,
including (a) attempts to limit or otherwise regulate the sale of adult-oriented
materials, including print, video and online materials or businesses such as
casino gaming, (b) regulation of the advertisement of tobacco products, or (c)
substantive changes in postal regulations or rates, (2) increases in paper
prices, (3) changes in distribution technology and/or unforeseen delays in the
implementation of such technology by the cable and satellite industries that
might affect the Company's plans and assumptions regarding carriage of its
program services, (4) increased competition for advertisers from other
publications and media or any significant decrease in spending by advertisers
generally or with respect to the adult male market, and (5) increased
competition for transponders and channel space, and any decline in the Company's
access to, and acceptance by, cable systems.

                                                                              31
<PAGE>
 
Consolidated Statements of Operations
for the years ended June 30
<TABLE>
<CAPTION>
(in thousands, except per share amounts)                      1997            1996            1995
- --------------------------------------------------------------------------------------------------
<S>                                                      <C>             <C>             <C>
Net revenues                                             $ 296,623       $ 276,587       $ 247,249
- --------------------------------------------------------------------------------------------------
Costs and expenses
     Cost of sales                                        (245,023)       (234,247)       (214,327)
     Selling and administrative expenses                   (35,855)        (32,847)        (29,865)
- --------------------------------------------------------------------------------------------------
           Total costs and expenses                       (280,878)       (267,094)       (244,192)
- --------------------------------------------------------------------------------------------------
              Operating income                              15,745           9,493           3,057
- --------------------------------------------------------------------------------------------------
Nonoperating income (expense)
     Investment income                                          73              88             139
     Interest expense                                         (427)           (680)           (708)
     Other, net                                               (640)           (452)            (52)
- --------------------------------------------------------------------------------------------------
           Total nonoperating expense                         (994)         (1,044)           (621)
- --------------------------------------------------------------------------------------------------
              Income before income taxes                    14,751           8,449           2,436
Income tax benefit (expense)                                 6,643          (4,197)         (1,807)
- --------------------------------------------------------------------------------------------------
              Net income                                 $  21,394       $   4,252       $     629
==================================================================================================
Weighted average number of common shares outstanding        20,318          20,014          19,984
==================================================================================================
Net income per common share                              $    1.05       $    0.21       $    0.03
==================================================================================================
</TABLE> 
The accompanying notes are an integral part of these consolidated financial
statements.
32
<PAGE>
 
Consolidated Balance Sheets
as of June 30
<TABLE> 
<CAPTION> 
(in thousands, except share data)                                                                   1997            1996*
- ------------------------------------------------------------------------------------------------------------------------
<S>                                                                                             <C>             <C> 
Assets
Cash and cash equivalents                                                                       $  1,303        $  2,438     
Receivables, net of allowance for doubtful accounts of $3,882 and $3,009                          32,326          29,110  
Inventories                                                                                       23,304          23,499  
Programming costs                                                                                 41,954          33,873  
Deferred subscription acquisition costs                                                            9,077           9,569   
Other current assets                                                                              12,315          10,420
- ------------------------------------------------------------------------------------------------------------------------
          Total current assets                                                                   120,279         108,909
- ------------------------------------------------------------------------------------------------------------------------
Property and equipment
    Land                                                                                             292             292     
    Buildings and improvements                                                                     8,332           8,333   
    Furniture and equipment                                                                       20,554          20,352  
    Leasehold improvements                                                                         8,653           8,427
- ------------------------------------------------------------------------------------------------------------------------
        Total property and equipment                                                              37,831          37,404  
    Accumulated depreciation                                                                     (27,524)        (25,510)
- ------------------------------------------------------------------------------------------------------------------------
        Property and equipment, net                                                               10,307          11,894
- ------------------------------------------------------------------------------------------------------------------------
Programming costs--noncurrent                                                                      4,673           3,362   
Trademarks                                                                                        13,761          11,887  
Net deferred tax assets                                                                           14,145           4,191   
Other noncurrent assets                                                                           12,377          10,626
- ------------------------------------------------------------------------------------------------------------------------
Total assets                                                                                    $175,542        $150,869
========================================================================================================================

Liabilities
Short-term borrowings                                                                           $  4,500        $  5,000     
Current financing obligations                                                                        347             340     
Accounts payable                                                                                  26,914          22,745  
Accrued salaries, wages and employee benefits                                                      7,232           6,941   
Reserves for losses on disposals of discontinued operations                                          628             707     
Income taxes payable                                                                               1,227             970     
Deferred revenues                                                                                 42,273          44,378  
Other liabilities and accrued expenses                                                             7,937           8,940
- ------------------------------------------------------------------------------------------------------------------------
        Total current liabilities                                                                 91,058          90,021
- ------------------------------------------------------------------------------------------------------------------------
Long-term financing obligations                                                                        -             347     
Other noncurrent liabilities                                                                       8,351           8,218
- ------------------------------------------------------------------------------------------------------------------------
        Total liabilities                                                                         99,409          98,586
- ------------------------------------------------------------------------------------------------------------------------
Commitments and contingencies 

Shareholders' Equity  
Common stock, $0.01 par value                   
   Class A-7,500,000 shares authorized; 5,042,381 issued                                              50              50      
   Class B-30,000,000 shares authorized; 17,029,018 and 16,963,393 issued                            170             170     
Capital in excess of par value                                                                    42,645          40,867  
Retained earnings                                                                                 44,192          22,798  
Foreign currency translation adjustment                                                              (74)            (17)    
Unearned compensation restricted stock                                                            (4,089)         (4,549)
Less cost of 293,427 Class A common shares and 987,341
     and 1,040,045 Class B common shares in treasury                                              (6,761)         (7,036)
- ------------------------------------------------------------------------------------------------------------------------
        Total shareholders' equity                                                                76,133          52,283
- ------------------------------------------------------------------------------------------------------------------------
Total liabilities and shareholders' equity                                                      $175,542        $150,869
========================================================================================================================

The accompanying notes are an integral part of these consolidated financial
statements.

* Certain reclassifications have been made to conform to the fiscal 1997
  presentation.

                                                                                                                       33

</TABLE> 
<PAGE>
 

Consolidated Statements of Shareholders' Equity
for the years ended June 30, 1997, 1996 and 1995

<TABLE> 
<CAPTION> 

                                                    Class A         Class B           Capital in
                                                     Common          Common            Excess of          Retained
(in thousands of dollars)                             Stock           Stock*           Par Value*         Earnings          Other
- ----------------------------------------------------------------------------------------------------------------------------------
<S>                                                   <C>             <C>               <C>               <C>               <C>
Balance at June 30, 1994                                $50            $165              $36,381           $17,917          $   -
    Net income                                            -               -                    -               629              -
    Exercise of 4,500 Class A and
       20,000 Class B stock options                       -               -                   14                 -              -
    Issuance of 960 Class B shares
       as service awards                                  -               -                    3                 -              -
    Issuance of 516,250 Class B shares
       as restricted stock awards                         -               5                4,835                 -              -
- ----------------------------------------------------------------------------------------------------------------------------------
Balance at June 30, 1995                                 50             170               41,233            18,546              -
    Net income                                            -               -                    -             4,252              -
    Exercise of 35,000 Class A and
       159,750 Class B stock options                      -               -                  (81)                -              -
    Issuance of 1,499 Class B shares
       as service awards                                  -               -                    6                 -              -
    Issuance of 20,000 Class B shares
       as restricted stock awards                         -               -                  177                 -              -
    Forfeiture of 50,000 Class B shares
       related to restricted stock awards                 -               -                 (468)                -              -
    Foreign currency translation adjustment               -               -                    -                 -            (17)
- ----------------------------------------------------------------------------------------------------------------------------------
Balance at June 30, 1996                                 50             170               40,867            22,798            (17)
    Net income                                            -               -                    -            21,394              -
    Exercise of 57,500 Class B
       stock options                                      -               -                  264                 -              -
    Issuance of 1,147 Class B shares
       as service awards                                  -               -                    9                 -              -
    Issuance of 68,750 Class B shares
       as restricted stock awards                         -               -                  940                 -              -
    Forfeiture of 28,125 Class B shares
       related to restricted stock awards                 -               -                 (263)                -              -
    Issuance of 19,057 Class B shares
       under employee stock purchase plan                 -               -                   93                 -              -
    Vesting of 121,564 Class B
       restricted stock awards                            -               -                    -                 -              -
    Foreign currency translation adjustment               -               -                    -                 -            (57)
    Income tax benefit related to
       stock plans                                        -               -                  735                 -              -
- ----------------------------------------------------------------------------------------------------------------------------------
Balance at June 30, 1997                                $50            $170              $42,645           $44,192          $ (74)
==================================================================================================================================
</TABLE>

<TABLE>
<CAPTION>
                                                                    Unearned
                                                                Compensation
                                                                  Restricted        Treasury
(in thousands of dollars)                                              Stock*          Stock         Total
- ----------------------------------------------------------------------------------------------------------
<S>                                                               <C>               <C>            <C>
Balance at June 30, 1994                                            $      -        $ (8,202)      $46,311
    Net income                                                             -               -           629
    Exercise of 4,500 Class A and
       20,000 Class B stock options                                        -             128           142
    Issuance of 960 Class B shares
       as service awards                                                   -               5             8
    Issuance of 516,250 Class B shares
       as restricted stock awards                                     (4,840)              -             -
- ----------------------------------------------------------------------------------------------------------
Balance at June 30, 1995                                              (4,840)         (8,069)       47,090
    Net income                                                             -               -         4,252
    Exercise of 35,000 Class A and
       159,750 Class B stock options                                       -           1,025           944
    Issuance of 1,499 Class B shares
       as service awards                                                   -               8            14
    Issuance of 20,000 Class B shares
       as restricted stock awards                                       (177)              -             -
    Forfeiture of 50,000 Class B shares
       related to restricted stock awards                                468               -             -
    Foreign currency translation adjustment                                -               -           (17)
- ----------------------------------------------------------------------------------------------------------
Balance at June 30, 1996                                              (4,549)         (7,036)       52,283
    Net income                                                             -               -        21,394
    Exercise of 57,500 Class B
       stock options                                                       -             170           434
    Issuance of 1,147 Class B shares
       as service awards                                                   -               6            15
    Issuance of 68,750 Class B shares
       as restricted stock awards                                       (940)              -             -
    Forfeiture of 28,125 Class B shares
       related to restricted stock awards                                263               -             -
    Issuance of 19,057 Class B shares
       under employee stock purchase plan                                  -              99           192
    Vesting of 121,564 Class B
       restricted stock awards                                         1,137               -         1,137
    Foreign currency translation adjustment                                -               -           (57)
    Income tax benefit related to
       stock plans                                                         -               -           735
- ----------------------------------------------------------------------------------------------------------
Balance at June 30, 1997                                            $ (4,089)       $ (6,761)      $76,133
==========================================================================================================
</TABLE>


  The accompanying notes are an integral part of these consolidated financial
  statements.

* Certain reclassifications have been made to conform to the fiscal 1997
  presentation.

34
<PAGE>
 

Consolidated Statements of Cash Flows
for the years ended June 30

<TABLE>
<CAPTION>
(in thousands)                                                                  1997           1996           1995
- ------------------------------------------------------------------------------------------------------------------
<S>                                                                         <C>            <C>            <C>
Cash Flows From Operating Activities
Net income                                                                  $ 21,394       $  4,252       $    629
Adjustments to reconcile net income
  to net cash provided by operating activities
     Depreciation of property and equipment                                    2,210          2,383          2,531
     Amortization of intangible assets                                         1,893          1,783          1,590
     Amortization of investments in entertainment programming                 21,355         21,263         20,130
     Investments in entertainment programming                                (30,747)       (25,549)       (21,313)
     Changes in current assets and liabilities
         Receivables                                                          (3,286)        (4,574)        (3,498)
         Inventories                                                             195         (2,061)        (2,160)
         Deferred subscription acquisition costs                                 492           (393)           910
         Other current assets                                                 (2,146)          (426)        (1,586)
         Accounts payable                                                      4,169          2,931          5,869
         Accrued salaries, wages and employee benefits                         1,428          2,853            277
         Income taxes payable                                                    284             27             92
         Deferred revenues                                                    (2,105)         1,468          1,171
         Other liabilities and accrued expenses                               (1,003)           224            581
                                                                            --------------------------------------
              Net change in current assets and liabilities                    (1,972)            49          1,656
                                                                            --------------------------------------
     Increase in trademarks                                                   (2,898)        (1,766)        (1,856)
     (Increase) decrease in net deferred tax assets                           (9,954)         2,399            629
     Increase in other noncurrent assets                                        (519)          (487)          (832)
     Increase in other noncurrent liabilities                                    106            258             96
     Net cash used for discontinued operations                                   (79)           (59)          (124)
     Other, net                                                                  750             15             44
- ------------------------------------------------------------------------------------------------------------------
              Net cash provided by operating activities                        1,539          4,541          3,180
- ------------------------------------------------------------------------------------------------------------------
Cash Flows From Investing Activities
Additions to property and equipment                                             (671)          (760)          (382)
Acquisitions and funding of equity interests in international ventures        (1,905)        (3,619)             -
Other, net                                                                       126            211             67
- ------------------------------------------------------------------------------------------------------------------
              Net cash used for investing activities                          (2,450)        (4,168)          (315)
- ------------------------------------------------------------------------------------------------------------------
Cash Flows From Financing Activities
Decrease in short-term borrowings                                               (500)             -         (1,000)
Repayment of debt                                                               (350)          (350)        (1,850)
Proceeds from exercise of stock options                                          434            944            198
Proceeds from sales under employee stock purchase plan                           192              -              -
- ------------------------------------------------------------------------------------------------------------------
              Net cash provided by (used for) financing activities              (224)           594         (2,652)
- ------------------------------------------------------------------------------------------------------------------
Net increase (decrease) in cash and cash equivalents                          (1,135)           967            213
Cash and cash equivalents at beginning of year                                 2,438          1,471          1,258
- ------------------------------------------------------------------------------------------------------------------
Cash and cash equivalents at end of year                                    $  1,303       $  2,438       $  1,471
==================================================================================================================
</TABLE> 
The accompanying notes are an integral part of these consolidated financial 
statements.

                                                                              35
<PAGE>
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE THREE YEARS ENDED JUNE 30, 1997

(A) SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
Principles of Consolidation: The consolidated financial statements include the
accounts of the Company and all majority-owned subsidiaries. All material
intercompany accounts and transactions have been eliminated in consolidation.

Revenue Recognition: Revenues from the sale of magazine subscriptions are
recognized over the terms of the subscriptions. Sales of magazines and
newsstand specials (net of estimated returns), and revenues from the sale of
advertisements, are recorded when each issue goes on sale. Pay television
revenues are recognized based on pay-per-view buys and monthly subscriber counts
reported each month by the system operators. Domestic home video revenues are
recognized based on unit sales reported for new releases each month by the 
Company's distributor and a distribution agreement for backlist titles.
International television revenues are recognized either upon identification of
programming scheduled for networks, delivery of programming to customers and/or
upon the commencement of the license term. Revenues from the direct marketing of
catalog products are recognized when the items are shipped.

Cash Equivalents: Cash equivalents are temporary cash investments with an
original maturity of three months or less at date of purchase and are stated at
cost, which approximates market value.

Inventories: Inventories are stated at the lower of cost (average cost and
specific cost) or market.

Property and Equipment: Property and equipment is stated at cost. Depreciation
is provided on the straight-line method over the estimated useful lives of the
assets. Leasehold improvements are depreciated on a straight-line basis over the
shorter of their estimated useful lives or the terms of the related leases.
Repair and maintenance costs are expensed as incurred, and major betterments are
capitalized. Sales and retirements of depreciable property and equipment are
recorded by removing the related cost and accumulated depreciation from the
accounts. Gains or losses on sales and retirements of property and equipment are
included in nonoperating income or expense.

Deferred Subscription Acquisition Costs: Costs associated with the promotion of
magazine subscriptions, which consist primarily of postage, costs to produce
direct-mail solicitation materials and other costs to attract and renew
subscribers, are deferred and amortized over the period during which the future
benefits are expected to be received. This is consistent with the provisions of
Statement of Position 93-7, Reporting on Advertising Costs, which the Company
adopted in fiscal 1995. See Note E.

Programming Costs and Amortization: Programming costs include original
programming and film acquisition costs, which are capitalized and amortized. The
portion of original programming costs assigned to the domestic pay television
market is amortized on the straight-line method over three years. The portion of
original programming costs assigned to each of the worldwide home video and
international television markets are amortized using the individual-film-
forecast-computation method. Film acquisition costs are primarily assigned to
the domestic pay television market and are principally amortized on the
straight-line method over the license term, generally three years. Management
believes that this method provides a reasonable matching of expenses with total
estimated revenues over the periods that revenues associated with films and
programs are expected to be realized. Film and program amortization is adjusted
periodically to reflect changes in the estimates of amounts of related future
revenues. Film and program costs are stated at the lower of unamortized cost or
estimated net realizable value as determined on a specific identification basis.
Based on management's estimate of future total gross revenues as of June 30,
1997, substantially all unamortized programming costs applicable to released
programs are expected to be amortized during the next three years. See Note D.

Intangible Assets: Trademark acquisition costs are capitalized and amortized on
the straight-line method over 40 years. Trademark and copyright defense,
registration and/or renewal costs are capitalized and amortized on the straight-
line method over 15 years. Other intangible assets are comprised substantially
of goodwill, which is amortized generally over 40 years. Accumulated
amortization of intangible assets was $11,955,000 and $10,062,000 at June 30,
1997 and 1996, respectively.

Income per Common Share: Income per common share was computed on the basis of
the weighted average number of shares of both Class A and Class B common stock
outstanding during each period.

Foreign Exchange Forward Contracts: The Company utilizes forward contracts to
minimize the impact of currency movements on royalties received denominated in
Japanese yen and German marks. The terms of these contracts are generally one
year or less. Gains and losses related to these agreements are recorded in
income as part of, and concurrent with, the transaction. As of June 30, 1997
and 1996, the Company had approximately $2,330,000 and $2,300,000, respectively,
in outstanding contracts. The difference between these contracts' values and 
the fair market value of these instruments at June 30, 1997 and 1996 in the
aggregate was not material.

Minority Interest: The Company owns a majority interest in VIPress Poland 
Sp. z o.o. ("VIPress"), publisher of the Polish edition of Playboy magazine. The
financial statements of VIPress are included in the Company's financial
statements. The minority interest in the results of operations is included in
nonoperating expense in the Consolidated Statements of Operations and the
minority interest in the equity of VIPress is included in "Other noncurrent
liabilities" in the Consolidated Balance Sheets.

Foreign Currency Translation: Assets and liabilities in foreign currencies are
translated into U.S. dollars at the exchange rate existing at the balance sheet
date. The net exchange differences resulting from these translations are
recorded as a separate component of shareholders' equity. Revenues and expenses
are translated at average rates for the period.

Use of Estimates: The preparation of financial statements in conformity with
generally accepted accounting principles requires management to make estimates
and assumptions that affect the amounts reported in the financial statements and
accompanying notes. Although these estimates are based on

36
<PAGE>
 
management's knowledge of current events and actions it may undertake in the
future, they may ultimately differ from actual results.

New Accounting Pronouncements: The Company will implement the provisions of
Statement of Financial Accounting Standards No. 128, Earnings per Share
("Statement 128") for financial statements issued for periods ending after
December 15, 1997. Statement 128 simplifies the previous standards for computing
earnings per share ("EPS"), replacing the presentation of primary EPS with a
presentation of basic EPS. It also requires dual presentation of basic and
diluted EPS on the face of the income statement for all entities with complex
capital structures, which applies to the Company. Management believes that
adoption of Statement 128 will not have a material impact on the Company's EPS
amounts.

     The Company will implement the provisions of Statement of Financial
Accounting Standards No. 129, Disclosure of Information about Capital Structure
("Statement 129") for financial statements issued for periods ending after
December 15, 1997. Statement 129 establishes standards for disclosing
information about an entity's capital structure. There will be no change in the
Company's disclosure requirements as a result of adoption of Statement 129.

     The Company will implement the provisions of Statement of Financial
Accounting Standards No. 130, Reporting Comprehensive Income Summary ("Statement
130") for financial statements issued for fiscal years beginning after December
15, 1997. Statement 130 establishes standards for reporting and display of
comprehensive income and its components (revenues, expenses, gains and losses)
in a full set of general-purpose financial statements. Management is evaluating
the effect that adoption of Statement 130 will have on the Company's financial
statements.

     The Company will implement the provisions of Statement of Financial
Accounting Standards No. 131, Disclosures about Segments of an Enterprise and
Related Information ("Statement 131") for financial statements issued for
periods beginning after December 15, 1997. Statement 131, which is based on the
management approach to segment reporting, includes requirements to report
selected segment information quarterly and entity-wide disclosures about
products and services, major customers, and the material countries in which the
entity holds assets and reports revenues. Management is evaluating the effect
that adoption of Statement 131 will have on the Company's financial statements.

(B)  Income Taxes

The income tax provision (benefit) consisted of the following for the years
ended June 30 (in thousands):

<TABLE>
<CAPTION>
                                                    1997       1996      1995
- ------------------------------------------------------------------------------
<S>                                                <C>        <C>       <C>
Current:                                   
  Federal                                          $   354    $  241    $  115
  State                                                501        67        65
  Foreign                                            1,721     1,490       998
- ------------------------------------------------------------------------------
    Total current                                    2,576     1,798     1,178
- ------------------------------------------------------------------------------
Deferred:                                  
  Federal                                           (9,954)    2,399       629
  State                                                --        --        --
  Foreign                                              --        --        --
- ------------------------------------------------------------------------------
    Total deferred                                  (9,954)    2,399       629
- ------------------------------------------------------------------------------
Benefit of stock compensation recorded     
  in capital in excess of par value                    735       --        --
- ------------------------------------------------------------------------------
Total income tax provision (benefit)               $(6,643)   $4,197    $1,807
==============================================================================
</TABLE>

The income tax provision (benefit) differed from a provision computed at the
U.S. statutory tax rate as follows for the years ended June 30 (in thousands):

<TABLE>
<CAPTION>
                                                     1997        1996      1995
- -------------------------------------------------------------------------------
<S>                                              <C>           <C>       <C>
Statutory rate tax provision                     $  5,163      $2,871    $  828
Increase (decrease) in taxes resulting from:
  Foreign withholding tax on licensing income       1,452       1,448       998
  State income taxes                                  501          67        65
  Nondeductible expenses                              342         129       341
  Reduction in valuation allowance                (13,486)        --        --
  Tax benefit of foreign taxes paid or accrued       (538)       (356)     (339)
  Other                                               (77)         38       (86)
- -------------------------------------------------------------------------------
Total income tax provision (benefit)             $ (6,643)     $4,197    $1,807
- -------------------------------------------------------------------------------
</TABLE>

The U.S. statutory tax rate applicable to the Company for fiscal 1997, 1996 and
1995 was 35%, 34% and 34%, respectively.

     Deferred tax assets and liabilities are recognized for the expected future
tax consequences attributable to differences between the financial statement and
tax bases of assets and liabilities using enacted tax rates expected to apply in
the years in which the temporary differences are expected to reverse.

     At June 30, 1997, the Company evaluated its net operating loss
carryforwards and other deferred tax assets and liabilities in relation to the
Company's recent earnings history and its projected future earnings. As a result
of this review, the Company changed its judgment about the realizability of the
deferred tax assets in future years and reduced the valuation allowance balance
by $13.5 million.

     The significant components of the Company's deferred tax assets and
deferred tax liabilities as of June 30, 1996 and 1997 are presented below (in
thousands):

<TABLE>
<CAPTION>
                                              June 30,         Net     June 30,
                                                  1996      Change         1997
- -------------------------------------------------------------------------------
<S>                                           <C>         <C>         <C>
Deferred tax assets:
  Net operating loss carryforwards            $ 12,734    $ (5,677)    $  7,057
  Capital loss carryforwards                    10,512         --        10,512
  Tax credit carryforwards                       5,851       2,161        8,012
  Other deductible temporary differences         9,855         694       10,549
- -------------------------------------------------------------------------------
    Total deferred tax assets                   38,952      (2,822)      36,130
    Valuation allowance                        (27,971)     12,101      (15,870)
- -------------------------------------------------------------------------------
      Deferred tax assets                       10,981       9,279       20,260
- -------------------------------------------------------------------------------
Deferred tax liabilities:
  Deferred subscription acquisition costs       (3,685)        319       (3,366)
  Other taxable temporary differences           (2,824)        356       (2,468)
- -------------------------------------------------------------------------------
      Deferred tax liabilities                  (6,509)        675       (5,834)
- -------------------------------------------------------------------------------
Net deferred tax assets                       $  4,472    $  9,954      $14,426
===============================================================================
</TABLE>

In the Consolidated Balance Sheet at June 30, 1996, $0.3 million of the $4.5
million net deferred tax asset is included in "Other current assets" and $4.2
million is segregated as "Net deferred tax assets." In the Consolidated Balance
Sheet at June 30, 1997, $0.3 million of the $14.4 million net deferred tax asset
is included in "Other current assets" and $14.1 million is segregated as "Net
deferred tax assets."

     In addition to the federal tax benefits in the table above, the Company has
net operating loss carryforwards available in various states, none of which are
reflected in the net deferred tax assets in the Consolidated Balance Sheets at
June 30, 1997 and 1996.

     Realization of the net deferred tax asset is dependent upon the Company's
ability to generate taxable income in future years. The recognition of benefits
in the financial statements is based upon projections by management of future
operating income and the anticipated reversal of temporary differences that will
result in taxable income. Projections of future earnings were based on adjusted
historical earnings.

     In order to fully realize the net deferred tax asset of $14.4 million at
June 30, 1997, the Company will need to generate future taxable income of
approximately $42.4 million. Management believes that it is more likely than not
that the required amount of taxable income will be realized.

                                                                              37
<PAGE>
 
Management will periodically reconsider the assumptions utilized in the
projection of future earnings and, if warranted, increase or decrease the
amount of deferred tax benefits recognized through an adjustment to the
valuation allowance.

     At June 30, 1997, the Company had operating loss carryforwards of $20.8
million with $1.2 million expiring in 2004, $2.1 million expiring in 2007, $1.1
million expiring in 2008 and $16.4 million expiring in 2009. The Company had
capital loss carryforwards of $30.9 million with $1.0 million expiring in 1998
and $29.9 million expiring in 1999. In addition, foreign tax credit
carryforwards of $5.2 million and investment tax credit carryforwards of $1.9
million are available to reduce future U.S. federal income taxes. The foreign
tax credit carryforwards expire in 1998 through 2002, and the investment tax
credit carryforwards expire in 1998 through 2001.

(c) Inventories
Inventories consisted of the following at June 30 (in thousands):
                                                         1997            1996
- -------------------------------------------------------------------------------
Paper                                                  $ 7,564          $10,771
Editorial and other prepublication costs                 6,213            6,566
Merchandise finished goods                               9,527            6,162
- -------------------------------------------------------------------------------
Total inventories                                      $23,304          $23,499
===============================================================================

(D) PROGRAMMING COSTS
Current programming costs consisted of the following at June 30 (in thousands):
                                                         1997            1996
- -------------------------------------------------------------------------------
Released, less amortization                            $31,214          $24,040
Completed, not yet released                             10,740            9,833
- -------------------------------------------------------------------------------
Total current programming costs                        $41,954          $33,873
===============================================================================

Noncurrent programming costs of $4.7 million and $3.4 million at June 30, 1997
and 1996, respectively, consist of programs in the process of production.

(E) ADVERTISING COSTS
Effective July 1, 1994, the Company adopted the provisions of Statement of
Position 93-7, Reporting on Advertising Costs.

     The Company expenses advertising costs as incurred, except for direct-
response advertising. Direct-response advertising consists primarily of costs
associated with the promotion of magazine subscriptions and the distribution of
catalogs for use in the Company's Catalog Group. The capitalized direct-response
advertising costs are amortized over the period during which the future
benefits are expected to be received, principally six to 12 months. At June 30,
1997 and 1996, advertising costs of $6.3 million and $6.9 million, respectively,
were deferred and included in "Deferred subscription acquisition costs" and
"Other current assets" in the Consolidated Balance Sheets. For the fiscal years
ended June 30, 1997, 1996 and 1995, the Company's advertising expense was $46.5
million, $44.4 million and $43.5 million, respectively.

(F) Discontinued Operations
During fiscal 1982, the Company discontinued its resort hotel operations. The
net current liabilities related to these discontinued operations have been
segregated in the Consolidated Balance Sheets at June 30, 1997 and 1996 as
"Reserves for losses on disposals of discontinued operations."

     In January 1993, the Company received a General Notice from the United
States Environmental Protection Agency (the "EPA") as a "potentially responsible
party" ("PRP") in connection with a site identified as the Southern Lakes Trap &
Skeet Club, apparently located at the Resort-Hotel in Lake Geneva, Wisconsin
(the "Resort"), formerly owned by a subsidiary of the Company. The Resort was
sold by the Company's subsidiary to LG Americana-GKP Joint Venture in 1982. Two
other entities were also identified as PRPs in the notice. The notice relates
to actions that may be ordered taken by the EPA to sample for and remove
contamination in soils and sediments, purportedly caused by skeet shooting
activities at the Resort property. During fiscal 1994, the EPA advised the
Company of its position that the area of land requiring remediation is
approximately twice the size of the initial site. The Company believes that it
has established adequate reserves, which totaled $628,000 at June 30, 1997, to
cover the eventual cost of its anticipated share (based on an agreement with
one of the other PRPs) of any remediation that may be agreed upon. The Company
is also reviewing available defenses and claims it may have against third
parties.


(G) Financing Obligations
Long-term financing obligations consisted of the following at June 30 (in
thousands):
                                                               1997        1996
- -------------------------------------------------------------------------------
10% note due in installments through October 1997, net of
    unamortized discount of $3 and $13, respectively,
    based upon imputed interest rate of 13%                   $ 347        $687
Less current maturities, net of unamortized discount
    of $3 and $10, respectively                                (347)       (340)
- -------------------------------------------------------------------------------
Total long-term financing obligations                         $   -        $347
===============================================================================

The last annual maturity of long-term debt is scheduled for fiscal 1998 in the
amount of $350,000. The carrying value of this debt approximates the fair
market value.

     The Company has a revolving credit agreement with two domestic banks. The
line of credit is in the amount of $35.0 million and matures March 1999. The
credit agreement provides for interest based on fixed spreads over specified
index rates and for commitment fees based on a combination of the unused portion
of the total line of credit and cash balances. The credit agreement, which
covers short-term borrowings and the issuance of letters of credit, is
collateralized by substantially all of the Company's assets and requires the
Company to maintain financial covenants pertaining to net worth, leverage and
cash flow. Additionally, there are limitations on other indebtedness and
investments, and cash dividends are prohibited. The carrying value of these
borrowings approximates the fair market value of the debt.

     At June 30, 1997, short-term borrowings of $4.5 million and letters of
credit of $5.4 million were outstanding compared to short-term borrowings and
letters of credit outstanding at June 30, 1996 of $5.0 million and $5.4 million,
respectively. The weighted average interest rates on the short-term borrowings
outstanding at June 30, 1997 and 1996 were 8.50% and 7.77%, respectively.

(H) STOCK PLANS
The Company has two plans under which stock options or shares may be granted:
the 1991 Non-Qualified Stock Option Plan for Non-Employee Directors (the
"Directors' Plan") and the Amended and Restated 1995 Stock Incentive Plan for
key employees (the "1995 Stock Incentive Plan"). Previously, stock options were
also granted under the 1989 Stock Option Plan (the "1989 Option Plan"). However,
at this time, there are no shares available for future grant under this plan.

     The 1989 Option Plan authorized the grant of nonqualified stock options
to key employees to purchase up to 342,500 shares of Class A stock and 1,027,500
shares of Class B stock at a price that was equal to the fair market value at
date of grant. The remaining 103,000 Class B options available for future grants
under the 1989 Option Plan were transferred into the 1995 Stock Incentive Plan
and the remaining 175,100 Class A options were cancelled. The Directors' Plan
provides for the grant of nonqualified stock options to each nonemployee
director to purchase shares of Class B stock at a price that is equal to the
fair market value at date of grant. Options 

38
<PAGE>
 
to purchase an aggregate of 80,000 shares of Class B stock may be granted under
the Directors' Plan. In addition to the Directors' Plan, in November 1996, the
Board of Directors authorized the grant of nonqualified stock options to
purchase a total of 20,000 shares of the Company's Class B common stock to two
nonemployee directors under no specific plan. The resolution provides for the
grant of these options at a price that is equal to the fair market value at date
of grant. The 1995 Stock Incentive Plan, which currently provides for Non-
Qualified Stock Option, Incentive Stock Option and Restricted Stock Agreements,
authorizes the issuance of a total of 1,803,000 shares of Class B stock, which
includes the previously mentioned 103,000 shares that were transferred from the
1989 Option Plan and an additional 600,000 shares approved by shareholders of
the Company in November 1996. The Non-Qualified and Incentive Stock Option
Agreements authorize the grant of options to key employees to purchase shares of
Class B stock at a price that is not less than the fair market value at date of
grant. All options are generally for a term of ten years and are generally
exercisable in cumulative annual installments of 25% each year, beginning on the
first anniversary of the date such options were initially granted. The
Restricted Stock Agreement provides for the issuance of Class B stock to key
employees subject to certain restrictions that lapse upon the Company meeting
specified operating income objectives pertaining to a fiscal year. Such
operating income objectives are set at $7.5 million, $10.0 million, $15.0
million and $20.0 million, after related expenses. However, vesting requirements
for certain restricted stock grants will lapse automatically for any remaining
restricted stock on June 30, 2005. The first two operating income objectives of
$7.5 million and $10.0 million were met in fiscal 1996 and 1997, respectively,
and 121,564 and 115,939 shares of restricted stock vested in August 1996 and
1997, respectively. Compensation expense recognized in fiscal 1997, 1996 and
1995 in connection with the 1995 Stock Incentive Plan was $1,078,000, $972,000
and $228,000, respectively.

     At June 30, 1997, options to purchase 115,000 shares of Class A stock and
620,565 shares of Class B stock were exercisable under the 1989 Option Plan,
options to purchase 22,500 shares of Class B stock were exercisable under the
Directors' Plan, and options to purchase 180,000 shares of Class B stock were
exercisable under the 1995 Stock Incentive Plan. The Board of Directors has
reserved treasury shares for issuance upon exercise of options under the 1989
Option Plan and the directors' grants authorized by the Board of Directors in
November 1996. Shares issued upon exercise of options granted or shares awarded
under the Directors' Plan or the 1995 Stock Incentive Plan may be either
treasury shares or newly issued shares. At June 30, 1997, 456,125 shares of
Class B stock were available for future grants of options under the Directors'
Plan and the 1995 Stock Incentive Plan. Transactions are summarized as follows:

- --------------------------------------------------------------------------------
Stock Options Outstanding
- --------------------------------------------------------------------------------
                                                              Weighted Average 
                                       Shares                  Exercise Price 
                               -------------------------------------------------
                               Class A       Class B       Class A       Class B
- --------------------------------------------------------------------------------
Outstanding at June 30, 1994   176,600        993,750         6.35          6.58
Granted                              -        496,250            -          9.28
Exercised                       (4,500)       (20,000)        6.69          5.61
Canceled                       (22,100)      (161,250)        6.69          6.96
- --------------------------------------------------------------------------------
Outstanding at June 30, 1995   150,000      1,308,750         6.29          7.59
Granted                              -         40,000            -          9.31
Exercised                      (35,000)      (159,750)        4.88          4.84
Canceled                             -        (42,500)           -          9.13
- --------------------------------------------------------------------------------
Outstanding at June 30, 1996   115,000      1,146,500         6.72          7.97
Granted                              -        477,500            -         13.87
Exercised                            -        (57,500)           -          7.55
Canceled                             -        (51,250)           -         12.72
- --------------------------------------------------------------------------------
Outstanding at June 30, 1997   115,000      1,515,250         6.72          9.74
- --------------------------------------------------------------------------------

The weighted average exercise prices for Class A and Class B exercisable options
at June 30, 1995 were $6.28 and $6.38, respectively, and at June 30, 1996 were
$6.72 and $7.36, respectively. The following table summarizes information about
stock options at June 30, 1997:

                             Options Outstanding          Options Exercisable
                     ----------------------------------------------------------
                                    Weighted   Weighted                Weighted
                                     Average    Average                 Average
Range of                  Number   Remaining   Exercise        Number  Exercise
Exercise Prices      Outstanding        Life      Price   Exercisable     Price
- -------------------------------------------------------------------------------
Class A 
$6.69--$7.38             115,000        2.55       6.72       115,000      6.72

Class B
$5.38--$8.88             695,250        3.95       7.15       646,815      7.07
$9.38--$12.38            510,000        7.69      10.29       176,250      9.51
$13.63--$16.23           310,000        9.39      14.62             -         -
- -------------------------------------------------------------------------------
Total Class B          1,515,250        6.32       9.74       823,065      7.59

Restricted Stock Awards Outstanding                                     
- -------------------------------------------------------------------------------
                                                                        Class B
- -------------------------------------------------------------------------------
Outstanding at June 30, 1994                                                  - 

Awarded                                                                 516,250
Vested                                                                        -
Canceled                                                                      -
- -------------------------------------------------------------------------------
Outstanding at June 30, 1995                                            516,250
Awarded                                                                  20,000
Vested                                                                        -
Canceled                                                                (50,000)
- -------------------------------------------------------------------------------
Outstanding at June 30, 1996                                            486,250
Awarded                                                                  68,750
Vested                                                                 (121,564)
Canceled                                                                (28,125)
- -------------------------------------------------------------------------------
Outstanding at June 30, 1997                                            405,311
===============================================================================

Effective July 1, 1996 the Company established an Employee Stock Purchase Plan
(the "Purchase Plan"), which was approved by shareholders of the Company in
November 1996, to provide substantially all regular full- and part-time
employees an opportunity to purchase shares of its Class B common stock through
payroll deductions up to the lower of 10% of base salary, or $25,000 of fair
market value of Class B common stock per calendar year (as required by the
Internal Revenue Service). The funds are withheld and then used to acquire
stock on the last trading day of each quarter, based on the closing price less a
15% discount. Under the Purchase Plan, shares issued upon purchase may be either
treasury shares or newly issued shares and a total of 50,000 shares are
available for purchase. During fiscal 1997, approximately 19,000 Class B common
shares were sold to employees under the Purchase Plan.

     The Company's Stock Option and Incentive Plans, along with the Company's
Employee Stock Purchase Plan, are accounted for under Accounting Principles
Board Opinion No. 25, Accounting for Stock Issued to Employees, and related
Interpretations. Accordingly, no compensation expense has been recognized
related to these plans other than for restricted stock awards. Under Statement
of Financial Accounting Standards No. 123, Accounting for Stock-Based
Compensation ("SFAS 123"), compensation expense is measured at the grant date
based on the fair value of the award and is recognized over the vesting periods.
The Company has adopted the disclosure-only provisions of SFAS 123. Had
compensation expense for these plans been determined consistent with SFAS 123,
the Company's net income and net income per common share would have been reduced
to the following pro forma amounts for the years ended June 30 (in thousands):

                                                                    1997    1996
- --------------------------------------------------------------------------------
Net Income
        As Reported                                              $21,394 $ 4,252
        Pro Forma                                                $20,832 $ 4,226
Net Income Per Common Share
        As Reported                                              $  1.05 $  0.21
        Pro Forma                                                $  1.03 $  0.21
- --------------------------------------------------------------------------------
                                                                              39
<PAGE>
 
The fair value of each option grant was estimated on the date of grant using the
Black-Scholes option-pricing model with the following weighted average
assumptions:

<TABLE> 
<CAPTION> 

                                                 1997    1996
- --------------------------------------------------------------
<S>                                              <C>     <C> 
Risk-free interest rate                          6.56%   5.98%
Expected stock price volatility                 40.00%  40.00%
Expected dividend yield                             -       -
- --------------------------------------------------------------
</TABLE> 

For fiscal 1996 and 1997, an expected life of six years was used for
nonqualified stock options, and the weighted average fair value of options
granted was $4.55 and $6.87, respectively. For an incentive stock option
granted in fiscal 1997, an expected life of five years was used, and the
weighted average fair value of that option granted was $6.17. For fiscal 1996
and 1997, the weighted average fair value of restricted stock awarded was $8.88
and $13.67, respectively.

     The pro forma effect on net income for fiscal 1997 and 1996 may not be
representative of the pro forma effect on net income in future years as the
SFAS 123 method of accounting for pro forma compensation expense has not been
applied to options granted prior to July 1, 1995.

(I) ACQUISITIONS

On March 29, 1996 the Company acquired an additional 45% interest in VIPress for
approximately $315,000, including approximately $85,000 in acquisition costs.
Subsequent to this purchase, the Company owned 90% of the capital stock of
VIPress. The acquisition was accounted for under the purchase method and,
accordingly, the results of VIPress since the date of acquisition have been
included in the Company's Consolidated Statements of Operations. Prior to
acquiring the additional 45% interest, the investment was accounted for under
the equity method and as such, the Company's proportionate share of net income
from VIPress prior to the acquisition was included in nonoperating expense. The
acquisition resulted in goodwill of approximately $106,000 which is being
amortized over five years. The Company's interest in VIPress may be reduced to a
minimum of 80% by the end of fiscal year 2000 as a result of shares that may be
sold for a nominal amount to two managing minority partners generally pursuant
to an incentive plan that requires certain performance objectives to be met. At
June 30, 1997 the Company's interest in VIPress was 88%. Pro forma results
reflecting this acquisition, assuming it had been made at the beginning of each
period presented, would not be materially different from the results reported.

     The Company owns a 20% interest and has an option to acquire the remaining
80% interest in duPont Publishing, Inc. ("duPont") at a price based on fair
market value as of December 31, 1999. duPont is the publisher of three
magazines, duPont Registry, A Buyers Gallery of Fine Automobiles, A Buyers
Gallery of Fine Homes and A Buyers Gallery of Fine Boats. Previously, the
Company was required to make loans to duPont to fund its working capital
requirements. These loans, which bear interest at a rate of 1% over the prime
rate and amounted to $125,000 at June 30, 1996, were paid off by June 30, 1997.

(J) CONSOLIDATED STATEMENTS OF CASH FLOWS

Cash paid for interest and income taxes was as follows during the years ended
June 30 (in thousands):

<TABLE> 
<CAPTION> 
                            1997    1996    1995
<S>                         <C>     <C>     <C> 
Interest                    $  480  $  610  $  774
Income taxes                 2,293   1,851   1,064
</TABLE> 

(K) LEASE COMMITMENTS

The Company's principal lease commitments are for office space, a satellite
transponder used in its pay television operations, and furniture and equipment.
The office leases provide for the Company's payment of its proportionate share
of operating expenses and real estate taxes in addition to monthly base rent.

     The Company's corporate headquarters were under terms of a 15-year lease,
which commenced September 1, 1989. In August of 1996 the Company renegotiated
this lease on more favorable terms, including a lower base rent which will
result in savings of approximately $2.0 million over the initial term of the
lease, combined with the Company obtaining certain expansion options in the
building. Further, the lease term was extended three years to 2007, with a 
renewal option for an additional five years. The Entertainment Group's 
Los Angeles office is under terms of a ten-year lease, which commenced 
April 1, 1992. The Publishing Group's New York office is under a lease with 
a term of approximately 11 years, which commenced April 1, 1993. The 
Publishing Group's Los Angeles photo studio is under terms of a ten-year 
lease, which commenced January 1, 1994. These leases provide for base rent 
abatements; however, rent expense is being charged to operations on a 
straight-line basis over the terms of the leases. This resulted in 
liabilities of $5.4 million and $5.7 million at June 30, 1997 and 1996, 
respectively, which are included in "Other noncurrent liabilities" in the 
Consolidated Balance Sheets. In addition, during fiscal 1993, the Company 
entered into a five-year lease for the Catalog Group's suburban Chicago 
operations facility. Due to the growth of the catalog business, the Company 
began leasing a new larger facility in the same Chicago suburb under a 
10 1/2 year lease, which commenced June 1, 1997. The lease under the previous 
facility was terminated early as of August 31, 1997.

     In December 1992, the Company executed a lease for its current satellite
transponder that became effective January 1, 1993. This operating lease is for
a term of approximately nine years and includes a purchase option. A $5.0
million letter of credit was issued under the Company's revolving line of
credit for the benefit of the lessor to secure the Company's obligations under
this lease. This letter of credit can be irrevocably released based upon the
achievement of certain criteria related to annual financial results. 

     The Company leases certain furniture and equipment for use in its
operations. The leases are for terms of two to five years and include end-of-
lease purchase options.

     Rent expense for fiscal 1997, 1996 and 1995 was $9,611,000, $9,177,000 and
$8,854,000, respectively. There was no contingent rent expense or sublease
income in any of these fiscal years.

The minimum commitment at June 30, 1997, under operating leases with
noncancelable terms in excess of one year, was as follows (in thousands):

<TABLE> 
<CAPTION> 
                                                          Operating
Year ending June 30                                          Leases
- -------------------------------------------------------------------
<S>                                                       <C>   
1998                                                        $ 9,880
1999                                                          8,810
2000                                                          8,336
2001                                                          8,055
2002                                                          6,085
Later years                                                  15,239
- -------------------------------------------------------------------
Total minimum lease payments                                $56,405
===================================================================
</TABLE> 

(L) CABLE TELEVISION

Effective April 1, 1986, the Company assumed marketing and distribution
responsibilities for The Playboy Channel and other North American Playboy pay
television products (the "Service") from its former distributor, Rainbow
Programming Services Company ("Rainbow"). The termination agreement provided
for the assignment to the Company of all distribution contracts with cable
system operators and others that carried the Service.

40
<PAGE>
 
    Under the termination agreement, Rainbow was to receive a monthly royalty of
5% of revenues received by the Company for the Service, subject to a minimum
royalty based on number of subscribers, as long as the Service is in operation.
These royalty payments were discontinued April 30, 1996, when the agreement
ended. The agreement provided for noncompetition in the North American
distribution and production of an adult-oriented pay television service by
Rainbow as long as royalty payments were being made.


(M) Segment Information
The four industry segments in which the Company currently operates are as
follows: Publishing, Entertainment, Product Marketing and Catalog. Publishing
Group operations include the publication of Playboy magazine; other domestic
publishing businesses, comprising newsstand specials, calendars and new media
and ancillary businesses; the licensing of international editions of Playboy
magazine; and the production of the Playboy Jazz Festival. Entertainment Group
operations include the production and marketing of programming through Playboy
TV, other domestic television, international television and worldwide home video
businesses as well as the worldwide distribution of programming through
AdulTVision and the co-production of feature movies. Product Marketing Group
operations include licensing the manufacture, sale and distribution of consumer
products carrying one or more of the Company's trademarks and the licensing of
artwork owned by the Company. Catalog Group operations include the direct
marketing of three catalogs: Critics' Choice Video, Collectors' Choice Music and
Playboy, combined with an online service, the Playboy Store, which markets
Playboy catalog products. Financial information relating to industry segments
for fiscal 1997, 1996 and 1995 is presented on page 24 and is an integral part
of these consolidated financial statements.

(N) Employee Benefit Plan
The Company's Employees Investment Savings Plan is a defined contribution plan
comprising two components, a profit sharing plan and a 401(k) plan. The profit
sharing plan covers all employees who have completed a full year of service of
at least 1,000 hours. The Company's discretionary contribution to the profit
sharing plan is distributed to each eligible employee's account in an amount
equal to the ratio of each eligible employee's compensation, subject to Internal
Revenue Service limitations, to the total compensation paid to all such
employees. The fiscal 1997, 1996 and 1995 contributions were approximately
$1,035,000, $620,000 and $200,000, respectively.

     Eligibility for the 401(k) plan is either upon date of hire or after an
employee has completed a full year of service of at least 1,000 hours,
depending on the employee's annual salary. The Company makes matching
contributions to the 401(k) plan based on each participating employee's
eligible compensation. In fiscal 1997, 1996 and 1995 the maximum matching
contributions were 3 1/2%, 2 3/4% and 2 3/4%, respectively, of each employee's
eligible compensation, subject to Internal Revenue Service limitations. For
fiscal 1998, the maximum match will be 3 1/2% of such compensation. The
Company's matching contributions in fiscal 1997, 1996 and 1995 related to this
plan were approximately $920,000, $630,000 and $630,000, respectively.

     Effective October 1, 1992, the Company established a Deferred Compensation
Plan, which permits certain employees and directors to annually elect to defer
a portion of their compensation. The Deferred Compensation Plan is available to
approximately 60 of the Company's most highly compensated employees and all
nonemployee directors. Employee participants may defer between 5% and 15% (in 1%
increments) of salary, and up to 50% (in 10% increments) of payments due under
Executive Incentive Compensation Plans or sales commissions. Directors may
defer between 25% and 100% (in 25% increments) of their annual retainer and
meeting fees. Amounts deferred under this plan are credited with interest each
quarter at a rate equal to the preceding quarter's average composite yield on
corporate bonds as published by Moody's Investor's Service, Inc. All amounts
deferred and interest credited are 100% vested immediately and are general
unsecured obligations of the Company. Such obligations totaled $1,540,000 and
$1,186,000 at June 30, 1997 and 1996, respectively, and are included in "Other
noncurrent liabilities" in the Consolidated Balance Sheets.

(O) Contingencies
Playboy TV's programming is delivered primarily through a communications
satellite transponder. The Company's current transponder lease, effective
January 1, 1993, contains protections typical in the industry against
transponder failure, including access to spare transponders on the same
satellite as well as transponders on another satellite currently in operation.
Access to the transponder may be denied under certain narrowly defined
circumstances relating to violations of law or threats to revoke the license of
the satellite owner to operate the satellite based on programming content.
However, the Company has the right to challenge any such denial and believes
that the transponder will continue to be available to it through the end of the
expected life of the satellite (currently estimated to be in 2004).

     In February 1996, the Company filed suit challenging Section 505 of the
Telecommunications Act of 1996 which, among other things, regulates the cable
transmission of adult programming, such as the Company's domestic pay television
programs. The Company's revenues attributable to its domestic pay television
cable services will continue to be materially adversely affected as a result of
enforcement of Section 505, which commenced May 18, 1997, due to reduced buy
rates from the systems that roll back carriage to a 10:00 p.m. start time and
possibly reduced carriage from cable operators due to aggressive competition
for carriage from all program suppliers. Preliminary results which the Company
has received from the cable operators indicate that the Entertainment Group's
annual revenue decline will be approximately $5 million.

     The Company believes that it has established adequate reserves in
connection with the General Notice received from the EPA in January 1993 related
to its discontinued resort hotel operations. See Note F.

(P) Quarterly Results of Operations (Unaudited)
The following is a summary of the unaudited quarterly results of operations for
the years ended June 30, 1997 and 1996 (in thousands, except per share
amounts):

<TABLE> 
<CAPTION> 

                                                  Quarters Ended
                               --------------------------------------------------
1997                           Sept. 30        Dec. 31       Mar. 31       June 30          Year
- ------------------------------------------------------------------------------------------------
<S>                            <C>             <C>           <C>           <C>          <C> 
Net revenues                    $66,224        $79,779       $73,247       $77,373      $296,623
Gross profit                      9,963         13,978        14,394        13,265        51,600
Operating income                  2,429          5,265         4,667         3,384        15,745
Income before                                                                           
    extraordinary item and                                                              
    cumulative effect                                                                   
    of change in                                                                        
    accounting principle          1,037          2,825         2,510        15,022        21,394
Net income                        1,037          2,825         2,510        15,022        21,394
Income before                                                                           
    extraordinary item and                                                              
    cumulative effect                                                                   
    of change in                                                                        
    accounting principle                                                                
    per common share               0.05           0.14          0.12          0.71*         1.05
Net income per                                                                          
    common share                   0.05           0.14          0.12          0.71*         1.05
Common stock price                                                                      
    Class A high                 14 7/8         12 1/2        15 5/8        15          
    Class A low                  12 1/4          9 5/8         9 1/2        10 7/8      
    Class B high                 15 1/4         12 3/4        16 3/8        16          
    Class B low                 $12 1/8        $ 9 1/2       $ 9 3/8       $11 1/4   
</TABLE> 

                                                                              41
<PAGE>

<TABLE>
<CAPTION>
                                                 Quarters Ended
1996                           Sept. 30      Dec. 31      Mar. 31      June 30          Year
<S>                            <C>           <C>          <C>          <C>          <C>
Net revenues                    $62,263      $71,618      $66,257      $76,449      $276,587
Gross profit                      8,579       11,120        9,555       13,086        42,340
Operating income                  1,440        2,854        1,835        3,364         9,493
Income before
  extraordinary item and
  cumulative effect
  of change in
  accounting principle            1,012        1,138          676        1,426         4,252
Net income                        1,012        1,138          676        1,426         4,252
Income before
  extraordinary item and
  cumulative effect
  of change in
  accounting principle
  per common share                 0.05         0.06         0.03         0.07          0.21
Net income per
  common share                     0.05         0.06         0.03         0.07          0.21
Common stock price
  Class A high                    9 5/8        9 1/2           11       15 3/4
  Class A low                     7 7/8        8 5/8        8 3/8           10
  Class B high                    9 3/8        9 1/4       11 1/8       16 1/2
  Class B low                   $ 7 3/8      $ 7 1/2      $ 7 1/2      $ 9 7/8
</TABLE>

*Represents fully diluted EPS as dilution was greater than three percent.
Primary EPS was $0.72. As only the fourth quarter of fiscal 1997 had dilution of
greater than three percent, all other amounts represent simple EPS. Due to the
above, the sum of the four quarters does not equal the 1997 fiscal year amount.

Net income for the fourth quarter of fiscal 1997 includes a federal income tax
benefit of $13,486 related to net operating loss and tax credit carryforwards.
See Note B.

42
<PAGE>
 
REPORT OF INDEPENDENT ACCOUNTANTS


To the Shareholders and Board of Directors
Playboy Enterprises, Inc.

We have audited the accompanying consolidated balance sheets of Playboy
Enterprises, Inc. and its Subsidiaries as of June 30, 1997 and 1996, and the
related consolidated statements of operations, shareholders' equity and cash
flows for each of the three years in the period ended June 30, 1997. These
financial statements are the responsibility of the Company's management. Our
responsibility is to express an opinion on the financial statements based on our
audits.

     We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

     In our opinion, the financial statements referred to above present fairly,
in all material respects, the consolidated financial position of Playboy
Enterprises, Inc. and its Subsidiaries as of June 30, 1997 and 1996, and the
consolidated results of their operations and their cash flows for each of the
three years in the period ended June 30, 1997, in conformity with generally
accepted accounting principles.

/s/ Coopers & Lybrand L.L.P.

Chicago, Illinois
August 5, 1997


REPORT OF MANAGEMENT


The consolidated financial statements and all related financial information
herein are the responsibility of the Company. The financial statements, which
include amounts based on judgments, have been prepared in accordance with
generally accepted accounting principles. Other financial information in the
annual report is consistent with that in the financial statements.

     The Company maintains a system of internal controls that it believes
provides reasonable assurance that transactions are executed in accordance with
management's authorization and are properly recorded, that assets are
safeguarded and that accountability for assets is maintained. The system of
internal controls is characterized by a control-oriented environment within the
Company, which includes written policies and procedures, careful selection and
training of personnel, and internal audits. 

     Coopers & Lybrand L.L.P., independent accountants, have audited and
reported on the Company's consolidated financial statements. Their audits were
performed in accordance with generally accepted auditing standards.

     The Audit Committee of the Board of Directors, composed of four
nonmanagement directors, meets periodically with Coopers & Lybrand L.L.P.,
management representatives and the Company's internal auditor to review internal
accounting control and auditing and financial reporting matters. Both Coopers &
Lybrand L.L.P. and the internal auditor have unrestricted access to the Audit
Committee and may meet with it without management representatives being present.

/s/ Christie Hefner

Christie Hefner 
Chairman and Chief Executive Officer





/s/ Linda Havard

Linda Havard
Executive Vice President, Finance and Operations, 
and Chief Financial Officer

                                                                              43

<PAGE>
 
                  PLAYBOY ENTERPRISES, INC. AND SUBSIDIARIES
                                  EXHIBIT 21
                                 SUBSIDIARIES

The accounts of all of the subsidiaries are included in the Company's
Consolidated Financial Statements. Set forth below are the names of certain
active corporate subsidiaries of the Company as of June 30, 1997. Certain
subsidiaries are omitted because such subsidiaries considered individually or in
the aggregate would not constitute a significant subsidiary.

Indented names are subsidiaries of the company under which they are indented:
<TABLE>
<CAPTION>

                                                                            Percent
                                                  Jurisdiction in          Ownership
                                                which Incorporated        By Immediate
          Name of Company                           or Organized             Parent
          ----------------------------------    ------------------        ------------
<S>                                             <C>                       <C>
          Playboy Enterprises, Inc. (parent)      Delaware
           Lake Shore Press, Inc.                 Delaware                     100%
           Lifestyle Brands, Ltd.                 Delaware                     100%
           Playboy Models, Inc.                   Illinois                     100%
           Playboy Products and Services
            International, B.V.                   The Netherlands              100%
          Playboy Entertainment Group, Inc.       Delaware                     100%
           After Dark Video, Inc.                 Delaware                     100%
           Alta Loma Productions, Inc.            Delaware                     100%
           Cameo Films, Inc.                      Illinois                     100%
           Impulse Productions, Inc.              Delaware                     100%
           Precious Films, Inc.                   California                   100%
           AdulTVision Communications, Inc.       Delaware                     100%
           Mystique Films, Inc.                   California                   100%
           Women Productions, Inc.                California                   100%
          Playboy Clubs International, Inc.       Delaware                     100%
           Playboy Preferred, Inc.                Illinois                     100%
          Critics' Choice Video, Inc.             Illinois                     100%
          Special Editions, Ltd.                  Delaware                     100%
          Playboy Shows, Inc.                     Delaware                     100%
          Telecom International, Inc.             Florida                      100%
          Playboy Gaming International, Ltd.      Delaware                     100%
           Playboy Gaming Greece, Ltd.            Delaware                     100%
          Playboy Properties, Inc.                Delaware                     100%
          VIPress Poland Sp. z o.o                Poland                        88%
</TABLE>

<PAGE>
 
                  PLAYBOY ENTERPRISES, INC. AND SUBSIDIARIES
                                  EXHIBIT 23
                   CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS



     We consent to the incorporation by reference in the registration statements
on Form S-8 (File Nos. 33-37666, 33-46113, 33-58145, 33-60631, 333-06843, 333-
30185 and 333-30201) of our report dated August 5, 1997, on our audits of the
consolidated financial statements and financial statement schedule of Playboy
Enterprises, Inc. as of June 30, 1997 and 1996, and for the years ended June 30,
1997, 1996 and 1995, which report is included in this Annual Report on Form 10-
K.



Coopers & Lybrand L.L.P.

Chicago, Illinois
September 24, 1997

<TABLE> <S> <C>

<PAGE>
 
 
<ARTICLE> 5
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                         JUN-30-1997 
<PERIOD-START>                            JUL-01-1996
<PERIOD-END>                              JUN-30-1997
<CASH>                                          1,303
<SECURITIES>                                        0 
<RECEIVABLES>                                  36,208 
<ALLOWANCES>                                    3,882 
<INVENTORY>                                    23,304 
<CURRENT-ASSETS>                              120,279       
<PP&E>                                         37,831      
<DEPRECIATION>                                 27,524    
<TOTAL-ASSETS>                                175,542      
<CURRENT-LIABILITIES>                          91,058    
<BONDS>                                             0  
                               0 
                                         0 
<COMMON>                                          220 
<OTHER-SE>                                     75,913       
<TOTAL-LIABILITY-AND-EQUITY>                  175,542         
<SALES>                                       296,623          
<TOTAL-REVENUES>                              296,623          
<CGS>                                         245,023          
<TOTAL-COSTS>                                 280,878          
<OTHER-EXPENSES>                                    0       
<LOSS-PROVISION>                                    0      
<INTEREST-EXPENSE>                                427       
<INCOME-PRETAX>                                14,751      
<INCOME-TAX>                                  (6,643)     
<INCOME-CONTINUING>                            21,394       
<DISCONTINUED>                                      0  
<EXTRAORDINARY>                                     0      
<CHANGES>                                           0  
<NET-INCOME>                                   21,394 
<EPS-PRIMARY>                                    1.03 
<EPS-DILUTED>                                    1.02 
        
                                  


</TABLE>


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