PLAYBOY ENTERPRISES INC
8-K, 1998-12-23
PERIODICALS: PUBLISHING OR PUBLISHING & PRINTING
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   As filed with the Securities and Exchange Commission on December 23, 1998
================================================================================

                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549

                                    FORM 8-K

                                 CURRENT REPORT

                     Pursuant to Section 13 or 15(d) of the
                         Securities Exchange Act of 1934

       Date of Report (date of earliest event reported): December 23, 1998

                            Playboy Enterprises, Inc.
- --------------------------------------------------------------------------------
             (Exact name of registrant as specified in its charter)

           Delaware                      1-6813              36-2258830
- -------------------------------      ----------------   ---------------------
(State or other jurisdiction of      (Commission File      (IRS Employer
         incorporation)                  Number)         Identification No.)

680 North Lake Shore Drive, Chicago, Illinois                    60611 
- ---------------------------------------------                -------------
(Address Of Principal executive offices)                      (Zip Code)

Registrant's telephone number, including area code:  (312) 751-8000
                                                     --------------
                                 Not applicable
- --------------------------------------------------------------------------------
          (Former name or former address, if changed since last report)

================================================================================
<PAGE>

Item 5.  Other Events

         On December 23, 1998, Playboy Enterprises, Inc. (the "Company")
announced that it has no present plans for a public stock offering of its
Internet business. A copy of the press release by which this announcement was
made is attached as Exhibit 99.

Item 7.  Financial Statements and Exhibits

         (a)  Financial statements of businesses acquired

                  Not applicable.

         (b)  Pro forma financial information

                  Not applicable.

         (c)  Exhibits

      Exhibit
      Number                         Description 

        99               Press release, dated December 23, 1998, of the Company.


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<PAGE>

                                   SIGNATURES

         Pursuant to the requirements of the Securities Exchange Act of 1934,
the registrant has duly caused this report to be signed on its behalf by the
undersigned, thereunto duly authorized.

                                   PLAYBOY ENTERPRISES, INC.


                                   By: /s/ Howard Shapiro                       
                                       ------------------
                                       Name:   Howard Shapiro                
                                       Title:  Executive Vice President,     
                                               Law and Administration,       
                                               General Counsel and Secretary 

Dated:  December 23, 1998


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<PAGE>

                                  EXHIBIT INDEX

                                                                           Page
99   Press release, dated December 23, 1998, of Playboy Enterprises, Inc.    5


                                        4
<PAGE>


                                                                      Exhibit 99

FOR IMMEDIATE RELEASE                     Investor Contact:
                                          Martha Lindeman  312-751-8000 x2650

                                          Media Contact:
                                          Rebecca Theim  312-751-8000 x2656

                           PLAYBOY CLARIFIES POSITION
                              ON INTERNET BUSINESS

CHICAGO, December 23, 1998 - Playboy Enterprises, Inc. today said that it has no
present plans for a public stock offering of its Internet business. As the
company has previously indicated, it is regularly involved in discussions about
transactions designed to increase shareholder value, which can and do lead to
ventures, such as the recently announced international deal with the Cisneros
Television Group which will generate significant cash value from the
international television rights to Playboy's programming library. Various
divisions of the company have been involved in discussions, some of which are
ongoing.

                                     * * * *

Playboy Enterprises, Inc. is an international multimedia entertainment company
that publishes editions of Playboy magazine around the globe; creates
programming for Playboy TV networks and home video distribution around the
world; operates a direct marketing business, including Critics' Choice Video,
Collectors' Choice Music, Playboy and Spice catalogs and Web sites; markets
Playboy-branded consumer products sold worldwide; operates Playboy Online, which
includes the Playboy.com and Playboy Cyber Club Web sites; and plans to open the
Playboy Casino & Beach Hotel on the Greek island of Rhodes.


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