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CUSIP No. 728117-20-1 13G
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Item 1.
- ------
(a) Name of Issuer: Playboy Enterprises, Inc.
(b) Address of Issuer's Principal Executive Offices:
680 North Lake Shore Drive
Chicago, Illinois 60611
Item 2.
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(a) Name of Person Filing: Hugh Marston Hefner
(b) Address of Principal Business Office or, if none, Residence:
9242 Beverly Boulevard
Beverly Hills, California 90210
(c) Citizenship: United States
(d) Title of Class of Securities: Common - Class A (Voting)
(e) CUSIP Number: 728117-20-1
Item 3. If this statement is filed pursuant to Rule 13d-1(b), or 13d-2(b),
- ------ check whether the person filing is a:
Not Applicable.
Item 4. Ownership.
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(a) Amount Beneficially Owned: 3,321,836. Hugh M. Hefner owns all of such
shares under The Hugh M. Hefner 1991 Trust, a grantor trust of which he is
settlor, sole trustee and sole lifetime beneficiary.
(b) Percent of Class: 70.0%
(c) Number of shares as to which such person has:
(i) sole power to vote or to direct the vote: 3,321,836
(ii) shared power to vote or to direct the vote: None
(iii) sole power to dispose or to direct the disposition of: 3,321,836
(iv) shared power to dispose or to direct the disposition of: None
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CUSIP No. 728117-20-1 13G
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Item 5. Ownership of Five Percent or Less of a Class.
- ------ Not Applicable.
Item 6. Ownership of More than Five Percent on Behalf of Another Person. Not
- ------ Applicable.
Item 7. Identification and Classification of the Subsidiary Which Acquired the
- ------ Security Being Reported on By the Parent Holding Company. Not
Applicable.
Item 8. Identification and Classification of Members of the Group.
- ------ Not Applicable.
Item 9. Notice of Dissolution of Group. Not Applicable.
- ------
Item 10. Certification. Not Applicable.
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After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete and
correct.
Jan. 25, 1999
___________________________________
Date
Hugh M. Hefner
___________________________________
Hugh M. Hefner, trustee of
The Hugh M. Hefner 1991 Trust
