SPORTSMANS GUIDE INC
10-Q, 1995-11-13
CATALOG & MAIL-ORDER HOUSES
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<PAGE>                                
                             				UNITED STATES

               		     SECURITIES AND EXCHANGE COMMISSION

                      			    Washington, D.C. 20549

                             				  FORM 10-Q
(Mark One)

  x     QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
 ---    EXCHANGE ACT OF 1934.  FOR THE QUARTERLY FISCAL PERIOD ENDED
       	SEPTEMBER 29, 1995, OR


 ---    TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
       	EXCHANGE ACT OF 1934.  FOR THE TRANSITION PERIOD FROM
       	TO ___________ . ___________


                      			  Commission File No. 015767
			    
			                       The Sportsman's Guide, Inc.

           		(Exact name of registrant as specified in its charter)


                 		Minnesota                       41-1293081           

        	(State or other jurisdiction    (I.R.S. Employer I.D. Number)
       of incorporation or organization)


            		 411 Farwell Ave., So. St. Paul, Minnesota  55075
		                 (Address of principal executive offices)


                               (612) 451-3030
     	       (Registrant's telephone number, including area code)


Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act
of 1934 during the preceding 12 months (or for such shorter period that 
the registrant was required to file such reports), and (2) has been subject
to such filing requirements for the past 90 days.  Yes   x     No      
                                                 							---        ---

Indicate by check mark whether the registrant has filed all documents and
reports required to be filed by Section 12, 13, or 15(d) of the Securities
Exchange Act of 1934 subsequent to the distribution under a plan confirmed
by a court.  Yes   x       No      
              		  ---          ---

As of November 8, 1995 there were 23,335,833 shares of the registrant's
Common Stock outstanding.




<PAGE>
               		      PART I.  FINANCIAL INFORMATION
Item 1.  Financial Statements
		                      	THE SPORTSMAN'S GUIDE, INC.
                      			       BALANCE SHEETS
                             				 (UNAUDITED)
                      			 (In thousands of dollars)
						
		ASSETS                                
<TABLE>                                                
<CAPTION>                                                
                                         						September 29,    December 30, 
                                           						     1995            1994      
                                           				 -----------      ----------
<S>                                              <C>              <C>
CURRENT ASSETS:                  
     Cash and cash equivalents                   $       -        $     653 
     Accounts receivable                               804              785  
     Inventory                                      23,679           13,571 
     Prepaid expenses                                1,011              727 
     Promotional material                            2,893            2,155  
                                          						  ---------        ---------
	Total current assets                               28,387           17,891 
PROPERTY AND EQUIPMENT - NET                         4,301            3,288  
                                          						  ---------        ---------
	Total assets                                    $  32,688        $  21,179  
                                          						  =========        =========             
LIABILITIES AND STOCKHOLDERS' EQUITY             
	
CURRENT LIABILITIES:             

     Notes payable - bank                        $  10,770        $       - 
     Current maturities of long-term debt                
	 Related parties                                    2,095              150 
	 Other                                              1,392              314 
     Trade creditors' obligation                         -              561 
     Accounts payable                               15,109           10,890 
     Accrued expenses                                  260            1,043 
     Customer deposits and other liabilities         1,121              981
                                          						  ---------        ---------
	Total current liabilities                          30,747           13,939 
LONG-TERM OBLIGATIONS:           
     Long-term debt              
	 Related parties                                        -            2,095 
	 Other                                                225            1,678 
     Other long-term obligations                       151              175  
                                          						  ---------        ---------
	Total long-term obligations                           376            3,948  
                                          						  ---------        ---------
	Total liabilities                                  31,123           17,887  
COMMITMENTS                                              -                - 
STOCKHOLDERS' EQUITY             
     Series A Preferred Stock-$.01 par value;            
       200,000 shares authorized, issued and             
       outstanding                                       2                2 
     Common Stock-$.01 par value; 36,800,000             
       shares authorized; 23,335,833 shares             
       issued and outstanding                          233              233 
     Additional paid-in capital                      2,138            2,138 
     Retained earnings (deficit)                      (808)             919  
                                          						  ---------        ---------
	 Total stockholders' equity                         1,565            3,292  
                                          						  ---------        ---------
	 Total liabilities & stockholders' equity       $  32,688        $  21,179    
                                          						  =========        =========
</TABLE>

SEE ACCOMPANYING CONDENSED NOTES TO FINANCIAL STATEMENTS

								
                            				      2


									       

<PAGE>
                     			THE SPORTSMAN'S GUIDE, INC.

                    			 STATEMENTS OF OPERATIONS

                           				(UNAUDITED)

     	    For the Thirteen Weeks and Thirty-nine Weeks Ended
             	September 29, 1995 and September 30, 1994

            		(In thousands, except for per share data)
<TABLE>
<CAPTION>
				                                   Thirteen Weeks     Thirty-nine Weeks        
				                                 ------------------   ------------------
	                                   				1995      1994      1995       1994
				                                --------- ---------  --------- --------- 
<S>                                 <C>       <C>        <C>       <C>
Sales                               $ 24,673  $ 25,483   $ 66,050  $ 60,895  
				
Cost of sales                         16,378    16,770     43,450    41,485  
	                            			     --------  --------   --------  --------
 
 Gross profit                          8,295     8,713     22,600    19,410 
		
Selling, general and administrative                             
 expenses                              9,136     7,822     24,377    17,881  
	                            			     --------  --------   --------  --------
				
  Earnings (loss) from operations       (841)      891     (1,777)    1,529 
		
Interest expense                        (332)     (223)      (720)     (421) 

Miscellaneous income (expense)            (4)      (54)        14       (84) 
                            				     --------  --------   --------  --------
				
  Earnings (loss) before income taxes (1,177)      614     (2,483)    1,024 
		
Income tax benefit                       406         -        756         -  
		                            		     --------  --------   --------  --------
		
  Net earnings (loss)               $   (771) $    614   $ (1,727) $  1,024
		                                   ========  ========   ========  ========
			
  Net earnings (loss) per share     $   (.03) $    .02   $   (.07) $    .04  
			                            	     ========  ========   ========  ========
			
  Weighted average number of common                             
  shares and common share equivalents                           
  outstanding                         23,336    26,151     23,336    25,607  

	
</TABLE>


SEE ACCOMPANYING CONDENSED NOTES TO FINANCIAL STATEMENTS


                            				      3




<PAGE>
                       	THE SPORTSMAN'S GUIDE, INC.
                     			 STATEMENTS OF CASH FLOWS
                     			       (UNAUDITED)

       	   For the Thirteen Weeks and Thirty-nine Weeks Ended
	              September 29, 1995 and September 30, 1994

              		       (In thousands of dollars)

<TABLE>
<CAPTION>
                                   					 Thirteen Weeks    Thirty-nine Weeks    
                             			       ------------------- -----------------
	 				                                     1995      1994     1995     1994  
                             			       --------- --------- -------- ---------
<S>                                    <C>       <C>      <C>      <C>
Cash flows from operating activities:                                    
  Net earnings (loss)                  $   (771) $    614 $ (1,727)$  1,024  

  Adjustments to reconcile net earnings                                  
  (loss) to net cash provided by (used                           
  in) operating activities:                                  
    Depreciation and amortization            186      129      491      316  
    Other                                     (6)      51      (31)     100 
    Changes in assets and liabilities:                           
      Accounts receivable                   (297)     107      (19)     (52) 
      Inventory                           (2,622)     732  (10,108)  (5,945) 
      Prepaid expenses                       697       54     (284)    (347) 
      Promotional material                (1,870)     309     (738)    (248) 
      Accounts payable                     3,468   (1,881)   4,219     (230) 
      Accrued expenses                       (57)     266     (783)     356 
      Customer deposits & other                                          
       liabilities                           325      886      134     (413) 
                                   					 -------- -------- -------- --------       
	Cash flows provided by (used in)                                 
	 operating activities                      (947)   1,267   (8,846)  (5,439) 
				 
Cash flows from investing activities:                            
  Purchases of property and equipment       (436)    (673)  (1,636)  (1,637) 
  Disposals of property and equipment          -        -      149        -  
					                                    -------- -------- -------- -------- 
	Cash flows used in investing                             
	 activities                                (436)    (673)  (1,487)  (1,637)  
				 
Cash flows from financing activities:                            
  Gross borrowings under line of credit   11,810    8,130   30,350   14,685 
  Gross payments under line of credit    (10,385)  (8,645) (19,580) (10,500) 
  Payments on trade creditors' obligation      -        -     (561)    (150) 
  Borrowings under long-term debt              -        -        -    2,500 
  Payments under long-term debt              (42)     (79)    (529)    (180) 
					                                    -------- -------- -------- --------
	Cash flows provided by (used in)                                 
	 financing activities                     1,383     (594)   9,680    6,355 
				 
Increase (decrease) in cash and cash                             
 equivalents                                   -        -     (653)    (721) 

				
Cash and cash equivalents at beginning                                   
 of the period                                 -        -      653      721  

				 
Cash and cash equivalents at end of the                                  
 period                                 $      - $      -  $     -  $     -  
                                   					 ======== ======== ======== ========

</TABLE>

SEE ACCOMPANYING CONDENSED NOTES TO FINANCIAL STATEMENTS        


                            				      4




<PAGE>
                     			THE SPORTSMAN'S GUIDE, INC.
		                 STATEMENTS OF CASH FLOWS (CONTINUED)
                     			       (UNAUDITED)

       	    For the Thirteen Weeks and Thirty-nine Weeks Ended
              		September 29, 1995 and September 30, 1994

                     			(In thousands of dollars)

<TABLE>
<CAPTION>
                                   					     Thirteen Weeks Thirty-nine Weeks   
                                   					     -------------- -----------------                         
                                    					      1995     1994    1995    1994  
                                    					     -----    -----   -----   -----                            
<S>                                         <C>      <C>     <C>     <C>
Supplemental disclosure of cash flow                                     
- ------------------------------------
information                              
- -----------
Cash paid during the periods for:                                        
      Interest                              $    231 $   227 $   626 $  404  
      Income taxes                          $      - $     9 $   190 $    9 
				 
Supplemental noncash investing activities                                
- -----------------------------------------
Fixed assets purchased with a capital lease $      - $     - $    17 $   11  
Disposed of fixed assets held under a                            
capital lease                               $      - $    27 $     - $   27  



</TABLE>








































SEE ACCOMPANYING CONDENSED NOTES TO FINANCIAL STATEMENTS

                                 					5 




<PAGE>
                    			 THE SPORTSMAN'S GUIDE, INC.

                    			NOTES TO FINANCIAL STATEMENTS
                           				 (UNAUDITED)


Note 1:  Basis of Presentation

       	 The accompanying financial statements are unaudited and reflect all 
       	 adjustments which are normal and recurring in nature, and which,
       	 in the opinion of management, are necessary for a fair presentation
       	 of operations and cash flows.  Reclassifications have been made to
       	 prior year financial information wherever necessary to conform to
       	 the current year presentation.  Results of operations for the 
       	 interim periods are not necessarily indicative of full-year 
       	 results.

Note 2:  Per Share Data

       	 The computation of earnings per share for the thirty-nine and 
       	 thirteen week periods of 1995 is based on the weighted average
       	 number of shares outstanding during the periods.  The exercise of
       	 outstanding options and warrants is not considered in the 
       	 computation because their inclusion would have been anti-dilutive 
       	 for all periods presented for 1995.

       	 The computation of earnings per share for the thirty-nine and
       	 thirteen week periods of 1994 is based on the weighted average
       	 number of shares of common stock and common stock equivalents
       	 outstanding during the period.  The dilutive effect of the 
       	 potential exercise of outstanding options and warrants to purchase
       	 shares of common stock is calculated using the treasury stock 
       	 method.

Note 3:  Credit Facility

       	 Effective February 16, 1995, the Company entered into a new credit
       	 facility providing a revolving line of credit up to $15,500,000,
       	 subject to an adequate borrowing base, expiring March 1997.  The
       	 revolving credit facility provides an available base amount of 
       	 $5,000,000 with an additional seasonal amount of $10,500,000
       	 available from May 1 through November 30 of each year.  The 
       	 revolving line of credit is secured by substantially all of the 
       	 assets of the Company.

       	 To facilitate a newly created customer installment pay plan, the 
       	 Company's credit facility was amended in October 1995 to include 
       	 in its borrowing base accounts receivable financed under the
       	 Company's EZ Pay installment plan.  In addition, the amended credit
       	 facility calls for payments of principal and interest as may be
       	 necessary to reduce and maintain the sum of the outstanding balance 
       	 and any outstanding letter of credit at not more than $2 million 
       	 plus 80% of the daily average account receivable EZ Pay balance for
       	 a 30 day paydown period of not less than 30 consecutive days from
       	 December 1 through March 31 each year of the plan.

       	 In November 1995, the Company negotiated certain amendments to its
       	 loan covenants due to less than expected year-to-date Company
       	 performance.

	




                                  					6




<PAGE>                                
                   			   THE SPORTSMAN'S GUIDE, INC.

            		    NOTES TO FINANCIAL STATEMENTS (continued)
                          				  (UNAUDITED)


Note 4:  Current Maturities of Long-Term Debt

       	 The Company is pursuing financing alternatives to refinance the
       	 existing subordinated debt of approximately $3.2 million due 
       	 February 1996.
	
Note 5:  Stockholders' Equity
       
	        On April 26, 1995, the Company's stockholders authorized the Board
       	 of Directors to determine at any time prior to December 29, 1995 
       	 that the number of outstanding shares of common stock of the 
       	 Company will be changed into one new share of common stock in a 
       	 ratio of not less than 5 to 1 nor more than 20 to 1, or if such
       	 reverse stock split is not advisable, no further action will be
       	 taken in such regard.  As of September 29, 1995, the Board of 
       	 Directors of the Company has not taken any action on this proposed
       	 reverse stock split.



	 






































                                  					7                       




<PAGE>
ITEM 2.   MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
            CONDITION AND RESULTS OF OPERATIONS

                     		  Liquidity and Capital Resources

The Company meets its operating cash requirements through funds generated 
from operations, borrowings under its revolving line of credit and 
subordinated debt with shareholders. Because of increasing sales and 
correspondingly higher levels of inventory, the Company's needs for 
external sources to fund working capital have increased. Effective 
February 16, 1995, the Company entered into a new credit facility providing
a revolving line of credit up to $15,500,000, subject to an adequate 
borrowing base, expiring March 1997.  The revolving credit facility provides 
an available base amount of $5,000,000 with an additional seasonal amount of
$10,500,000 available from May 1 through November 30 of each year. The 
revolving line of credit is secured by substantially all of the assets of
the Company.  As of September 29, 1995, the Company borrowed $10,770,000 
against the revolving line of credit.  

In October 1995, to facilitate a newly created customer installment pay 
plan, the Company's credit facility was amended to include in its borrowing
base accounts receivable financed under the Company's EZ Pay installment 
plan.  In November 1995, the Company negotiated certain amendments to its 
loan covenants due to less than expected year-to-date Company performance.

The cash flow used in operating activities for the thirteen week period 
ended September 29, 1995 was $947,000 compared to the cash flow provided by 
operating activities of $1,267,000 for the same period last year.  This
increase in cash flow used in operating activities was primarily a result of
an increase in inventory and promotional material offset partially with an
increase in accounts payable and lower earnings in 1995 as compared to same
period last year. The cash flow used in operating activities for the thirty-
nine week period ended September 29, 1995 was $8,846,000 compared to 
$5,439,000 for the same period last year.  This increase in cash flow used 
in operating activities was largely due to the net loss in 1995 as compared
to the net earnings in 1994.

The Company had a working capital deficit of $2,360,000 as of September 29,
1995 as compared to working capital of $3,952,000 as of December 30, 1994.
The decrease in working capital was primarily as a result of an increase in
the current maturities of subordinated long-term debt to related and other 
parties.  The inventory level as of September 29, 1995 increased $10,108,000 
from the fiscal year ended December 30, 1994.  This increase was primarily 
due to the seasonality of the Company's business with greater sales  
generated during the second half of the year.  In addition, the higher level 
of inventory was as a result of lower than expected catalog sales in the 
first three quarters of 1995.  The notes payable-bank as of September 29,
1995 increased $10,770,000 from the fiscal year ended December 30, 1994.  
This increase was primarily due to the higher level of inventory and lower 
earnings in 1995 as compared to 1994.

The Company is actively pursuing financing alternatives to refinance the  
existing subordinated debt of approximately $3.2 million due February 1996. 
The Company believes it will have sufficient funds available to meet current
and future commitments.








                                   					8




<PAGE>
                     			     Results of Operations


Comparison of the thirteen and thirty-nine week periods ended 
- -------------------------------------------------------------
September 29, 1995, to the thirteen and thirty-nine week periods 
- ----------------------------------------------------------------
ended September 30, 1994
- ------------------------

The Company's sales for the thirteen week period ended September 29, 1995, 
decreased $810,000 or 3% from the same period last year.  The Company's 
sales for the thirty-nine week period ended September 29, 1995, increased 
$5,155,000 or 8% from the same period last year.  The decrease in sales for
the thirteen week period ended September 29, 1995 is attributable to lower 
than anticipated customer response partially caused by several catalog 
mailings being delivered late to the customers' homes.  Sales for the 
thirteen week period ended September 29, 1995, were down from the same 
period last year despite an increase in mailings primarily from new 
specialty catalog editions.  The increase in sales for the thirty-nine week 
period ended September 29, 1995, is attributable to a planned increase in
catalog mailings, with a significant portion offset by lower than 
anticipated customer demand.  The sales results for the thirteen and thirty-  
nine week periods reflect a softness in consumer demand within the mail order
industry and retailing in general.

Gross profit for the thirteen and thirty-nine week periods ended 
September 29, 1995, was 33.6% and 34.2% of sales, respectively, compared to
34.2% and 31.9% of sales, respectively, for the same periods last year.  
When comparing to the same period last year, the decrease in the gross 
profit as a percent of sales, for the thirteen week period, was primarily 
due to lower retail product margins in the ammunition category.  The 
increase in the gross profit as a percent of sales, for the thirty-nine week
period, was primarily due to reduced shipping costs of outgoing parcels
to customers, an increase in the shipping and handling charges to the 
customer and improved retail product margins primarily in the footwear 
category.

Selling, general and administrative expenses for the thirteen week period 
ended September 29, 1995, were $9,136,000 or 37.0% of sales compared to 
$7,822,000 or 30.7% of sales for the same period last year.  Selling, 
general and administrative expenses for the thirty-nine week period ended 
September 29, 1995, were $24,377,000 or 36.9% of sales compared to 
$17,881,000 or 29.4% of sales for the same period last year.  The increase 
in the dollar spending level, for the thirteen week and thirty-nine week 
periods ended September 29, 1995, was due to higher catalog costs with the 
planned increase in catalog circulation.  The increase as a percent of sales
was primarily due to lower customer response on the catalogs partially 
caused by several catalog mailings being delivered late to the customers' 
homes.

Interest expense for the thirteen and thirty-nine week periods ended
September 29, 1995, was $332,000 and $720,000, respectively as compared to 
$223,000 and $421,000 for the same periods last year.  The increase was 
primarily due to interest on the revolving line of credit to finance the 
increased inventory level and the net losses from operations.

Income tax benefit for the thirteen and thirty-nine week periods ended
September 29, 1995, was $406,000 and $756,000, respectively.  The income tax
benefit for the periods ended September 29, 1995 represents recoverable 
income taxes from the prior year and expected tax benefits to be realized 
in the fourth quarter of 1995.  In 1994, the Company utilized net operating
loss carryforwards to offset any income tax charges.





                                   					9




<PAGE>
                     			Results of Operations (continued)


Comparison of the thirteen and thirty-nine week periods ended 
- -------------------------------------------------------------
September 29, 1995, to the thirteen and thirty-nine week periods 
- ----------------------------------------------------------------
ended September 30, 1994
- ------------------------

As a result of the above, the net losses for the thirteen and thirty-nine 
week periods ended September 29, 1995, were ($771,000) and ($1,727,000), 
respectively, as compared to net earnings of $614,000 and $1,024,000, 
respectively, for the same periods last year.




















































 
	                                  				10




<PAGE>
                           				    SIGNATURES
                            			    ----------

Pursuant to the requirements of the Securities Exchange Act of 1934, the 
registrant has duly caused this report to be signed on its behalf by the 
undersigned thereunto duly authorized.






                                   					THE SPORTSMAN'S GUIDE, INC.
					

Date:  November 10, 1995                BY:/s/ Charles B. Lingen
                                    				   ---------------------
                                   					   Charles B. Lingen
                                   					   Vice President Finance/CFO














































                                  					11


					  
					  
					  
					  
					  
					  


<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
BALANCE SHEETS AND STATEMENTS OF OPERATIONS FOUND ON PAGES 2 AND 3 OF THE
COMPANY'S FORM 10-Q FOR THE YEAR-TO-DATE, AND IS QUALIFIED IN ITS ENTIRETY
BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-29-1995
<PERIOD-START>                             DEC-31-1994
<PERIOD-END>                               SEP-29-1995
<CASH>                                               0
<SECURITIES>                                         0
<RECEIVABLES>                                      804
<ALLOWANCES>                                         0
<INVENTORY>                                     23,679
<CURRENT-ASSETS>                                28,387
<PP&E>                                           5,481
<DEPRECIATION>                                   1,180
<TOTAL-ASSETS>                                  32,688
<CURRENT-LIABILITIES>                           30,747
<BONDS>                                            376
<COMMON>                                           233
                                0
                                          2
<OTHER-SE>                                       1,330
<TOTAL-LIABILITY-AND-EQUITY>                    32,688
<SALES>                                         66,050
<TOTAL-REVENUES>                                66,050
<CGS>                                           43,450
<TOTAL-COSTS>                                   67,827
<OTHER-EXPENSES>                                  (14)
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                 720
<INCOME-PRETAX>                                (2,483)
<INCOME-TAX>                                     (756)
<INCOME-CONTINUING>                            (1,727)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   (1,727)
<EPS-PRIMARY>                                    (.07)
<EPS-DILUTED>                                    (.07)
        

</TABLE>


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