SPORTSMANS GUIDE INC
10-Q/A, 1995-09-26
CATALOG & MAIL-ORDER HOUSES
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<PAGE>
                                UNITED STATES

                     SECURITIES AND EXCHANGE COMMISSION

                           Washington, D.C. 20549

                                  FORM 10-Q/A
                                 AMMENDMENT #1  

(Mark One)

  X    	QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
- ----    SECURITIES EXCHANGE ACT OF 1934.  FOR THE QUARTERLY FISCAL
        PERIOD ENDED JUNE 30,1995, OR



____   	TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
        SECURITIES EXCHANGE ACT OF 1934.  FOR THE
        TRANSITION PERIOD FROM
       	__________ TO __________

                         	Commission File No. 015767

                          The Sportsman's Guide, Inc.

             (Exact name of registrant as specified in its charter)

                  Minnesota                       41-1293081           

        (State or other jurisdiction    	(I.R.S. Employer I.D. Number)
      of incorporation or organization)


               411 Farwell Ave., So. St. Paul, Minnesota  55075
                   (Address of principal executive offices)


                                (612) 451-3030
             (Registrant's telephone number, including area code)


Indicate by check mark whether the registrant (1) has filed all reports 
required to be filed by Section 13 or 15(d) of the Securities Exchange Act 
of 1934 during the preceding 12 months (or for such shorter period that the 
registrant was required to file such reports), and (2) has been subject to 
such filing requirements for the past 90 days.  Yes   X     No      
                                                    -----      -----

Indicate by check mark whether the registrant has filed all documents and 
reports required to be filed by Section 12, 13, or 15(d) of the Securities 
Exchange Act of 1934 subsequent to the distribution under a plan confirmed
by a court.  Yes   X       No      
                 -----        -----

As of August 4, 1995 there were 23,335,833 shares of the registrant's Common 
Stock outstanding.

<PAGE>

                      PART I.  FINANCIAL INFORMATION
Item 1.  Financial Statements
                        THE SPORTSMAN'S GUIDE, INC.
                              BALANCE SHEETS
                               (UNAUDITED)
                         (In thousands of dollars)

                     ASSETS
<TABLE>
<CAPTION>
                                               	June 30, 	December 30, 
                             	                     1995     	     1994      
                                              ----------   ------------
<S>                                           <C>            <C> 
CURRENT ASSETS: 	 	 
     Cash and cash equivalents 	              $       - 	    $     653 
     Accounts receivable 	                          507 	          785  
     Inventory 	                                 21,057 	       13,571 
     Prepaid expenses 	                           1,575 	          703 
     Promotional material 	                       1,023          2,155  
                                               ---------      ---------
        Total current assets 	                   24,162 	       17,867 
PROPERTY AND EQUIPMENT - NET 	                    4,051 	        3,288  
                                               ---------      --------- 
        Total assets 	                        $  28,213 	    $  21,155  
                                               =========      =========  
	 	 
LIABILITIES AND STOCKHOLDERS' EQUITY 	 	 
	
CURRENT LIABILITIES: 	 	 
     Notes payable - bank 	                   $   9,345 	    $       - 
     Current maturities of long-term debt 	      	 
         Related parties 	                        2,095 	          150 
         Other 	                                  1,429 	          314 
     Trade creditors' obligation 	                    - 	          561 
     Accounts payable 	                          11,641 	       10,890 
     Accrued expenses 	                             311 	        1,238 
     Customer deposits and other liabilities 	      665 	          763  
                                               ---------      ---------  
        Total current liabilities 	              25,486 	       13,916 
LONG-TERM OBLIGATIONS: 	 	 
     Long-term debt 	 	 
         Related parties       	                      - 	        2,095 
         Other 	                                    230 	        1,678 
     Other long-term obligations       	            161  	         174  
                                               ---------      ---------
        Total long-term obligations 	               391 	        3,947  
                                               ---------      ---------
        Total liabilities 	                      25,877 	       17,863  

COMMITMENTS 	                                         -  	           - 

STOCKHOLDERS' EQUITY 	 	 
     Series A Preferred Stock-$.01 par value; 	 	 
       200,000 shares authorized, issued and 	 	 
       outstanding 	                                  2 	            2 
     Common Stock-$.01 par value; 36,800,000 	 	 
       shares authorized; 23,335,833 shares 		
       issued and outstanding 	                     233 	          233 
     Additional paid-in capital 	                 2,138 	        2,138 
     Retained earnings (deficit) 	                  (37)	          919  
                                               ---------      ---------
         Total stockholders' equity 	             2,336  	       3,292  
                                               ---------      ---------
         Total liabilities & stockholders'                      
          equity                              $  28,213      $  21,155
                                               =========      =========                                              

</TABLE>

SEE ACCOMPANYING CONDENSED NOTES TO FINANCIAL STATEMENTS


                                      2
                                       				
<PAGE>
                           THE SPORTSMAN'S GUIDE, INC.

                            STATEMENTS OF OPERATIONS

                                  (UNAUDITED)

               For the Thirteen Weeks and Twenty-six Weeks Ended

                        June 30, 1995 and July 1, 1994

                  (In thousands, except for per share data)


<TABLE>
<CAPTION>
                                       Thirteen Weeks     Twenty-six Weeks
                                       1995      1994      1995      1994   
                                     --------  --------  --------  --------
<S>                                  <C>       <C>       <C>       <C>
Sales                                $17,594   $15,142   $41,377   $35,412  
			
Cost of sales 	                       11,871    10,135    27,072    24,715  
                                      -------   -------   -------   -------				
  Gross profit 	                       5,723     5,007    14,305    10,697 
				
Selling, general and administrative 				
 expenses 	                            6,933     4,779    15,241    10,059  
                                      -------   -------   -------   -------  
  Earnings (loss) from operations     (1,210)      228      (936)      638 
				
Interest expense       	                (239)     (136)     (388)     (198) 
                                        
Miscellaneous income (expense)            10       (41)       18       (30) 
				                                  -------   -------   -------   -------
  Earnings(loss)before income taxes   (1,439)       51    (1,306)      410 
				
Income tax benefit 	                     393         -       350         -  
				                                  -------   -------   -------   -------
  Net earnings (loss)          	     $(1,046)  $    51   $  (956)  $   410
 	                                    =======   =======   =======   =======
  Net earnings (loss) per share      $  (.04)  $     -   $  (.04)  $   .02  
				                                  =======   =======   =======   =======
  Weighted average number of common 				
  shares and common share equivalents 				
  outstanding 	                       23,336    26,129    23,336    25,335  
                                      =======   =======   =======   ======= 
	
</TABLE>



SEE ACCOMPANYING CONDENSED NOTES TO FINANCIAL STATEMENTS


                                        3

<PAGE>
                          THE SPORTSMAN'S GUIDE, INC.
                           STATEMENTS OF CASH FLOWS
                                 (UNAUDITED)

                For the Thirteen Weeks and Twenty-six Weeks Ended
                        June 30, 1995 and July 1, 1994

                           (In thousands of dollars)

<TABLE>
<CAPTION>
                                        Thirteen Weeks     Twenty-six Weeks 
                                         1995      1994      1995      1994
                                        --------  ------- --------  -------
<S>                                     <C>       <C>     <C>       <C>
Cash flows from operating activities:     	 	 	 	 
  Net earnings (loss) 	                 $(1,046)  $    51 $  (956)  $  410  
  Adjustments to reconcile net earnings 	 	 	 	 
  (loss) to net cash provided by (used 	 	 	 	 
  in) operating activities: 	      	       	     	     
    Depreciation and amortization           155        99     305      187  
    Other 	                                 (11)       44     (17)      49 
    Changes in assets and liabilities: 	 	 	 	 
      Accounts receivable 	                 211      (127)    278     (159) 
      Inventory 	                        (4,103)   (7,768) (7,486)  (6,677) 
      Prepaid expenses 	                   (791)     (178)   (872)    (401) 
      Promotional material 	                935    (1,391)  1,132     (557) 
      Accounts payable 	                  2,666     5,542     751    1,652 
      Accrued expenses 	                   (695)       (4)   (927)    (122) 
      Customer deposits & other         	 	  	    	 
       liabilities 	                       (161)     (212)    (98)  (1,088) 
                                         -------   ------- -------  -------
        Cash flows used in operating 	 	 	 	 
         activities 	                    (2,840)   (3,944) (7,890)  (6,706) 
	 	 	 	 
Cash flows from investing activities: 	 	 	 	 
  Purchases of property and equipment      (421)     (712) (1,200)  (1,031) 
  Disposals of property and equipment 	       -        67     149       67  
                                         -------   ------- -------  -------
        Cash flows used in investing 	 	 	 	 
         activities 	                      (421)     (645) (1,051)    (964) 
 	 	 	 	 
Cash flows from financing activities: 	 	 	 	 
  Gross borrowings under line of credit   9,395     6,555  18,540    6,555 
  Gross payments under line of credit    (6,270)   (1,855) (9,195)  (1,855) 
  Payments on trade creditors' obligation  (561)     (150)   (561)    (150) 
  Borrowings under long-term debt 	           -         -       -    2,500 
  Payments under long-term debt             (76)      (46)   (496)    (101) 
                                         -------   ------- -------  -------
        Cash flows provided by financing 	 	 	 	 
         activities 	                     2,488     4,504   8,288    6,949 
 	 	 	 	 
Increase (decrease) in cash and cash 	 	 	 	 
 equivalents 	                             (773)      (85)   (653)    (721) 
	 			
Cash and cash equivalents at beginning  	 	 	 	 
 of the period 	                            773        85     653      721  
 	 	                                     -------   ------- -------  -------	 	 
Cash and cash equivalents at end of the 	 	 	 	 
 period                                 $     -   $     - $     -  $     -  
                                         =======   ======= =======  =======

</TABLE>

SEE ACCOMPANYING CONDENSED NOTES TO FINANCIAL STATEMENTS	

                                        4

<PAGE>
                         THE SPORTSMAN'S GUIDE, INC.
                    STATEMENTS OF CASH FLOWS (CONTINUED)
                                (UNAUDITED)

             For the Thirteen Weeks and Twenty-six Weeks Ended
                       June 30, 1995 and July 1, 1994

                          (In thousands of dollars)


<TABLE>
<CAPTION>
                                            Thirteen Weeks  Twenty-six Weeks  	   
                                             1995     1994    1995     1994
                                            -------  ------- ------  ------- 
<S>                                         <C>      <C>     <C>      <C>
Supplemental disclosure of cash flow        	 	 	 	 
information 	 	 	 	 
Cash paid during the periods for:       	 	 	 	 
      Interest 	                            $  241   $  41   $ 395    $ 177  
      Income taxes 	                        $  110   $   -   $ 190    $   -  
 	 	 	 	 
Supplemental noncash investing activities 	 	 	 	 
Fixed assets purchased with a capital lease $    -   $  11   $  17    $  11  

 	 	 	 	 

</TABLE>


































SEE ACCOMPANYING CONDENSED NOTES TO FINANCIAL STATEMENTS

                                        5

<PAGE>

                         THE SPORTSMAN'S GUIDE, INC.

                        NOTES TO FINANCIAL STATEMENTS
                                 (UNAUDITED)


Note 1:  Basis of Presentation

       	 The accompanying financial statements are unaudited and reflect all
         adjustments which are normal and recurring in nature, and which, 
       	 in the opinion of management, are necessary for a fair presentation
       	 of operations and cash flows.  Reclassifications have been made to
         prior year financial information wherever necessary to conform to
         the current year presentation.  Results of operations for the 
         interim periods are not necessarily indicative of full-year results.

Note 2:  Per Share Data

       	 The computation of earnings per share for the twenty-six and 
         thirteen week periods of 1995 is based on the weighted average 
         number of shares outstanding during the periods.  The exercise of 
         outstanding options and warrants is not considered in the computa-
         tion because their inclusion would have been anti-dilutive for all 
         periods presented for 1995.

       	 The computation of earnings per share for the twenty-six and 
         thirteen week periods of 1994 is based on the weighted average 
         number of shares of common stock and common stock equivalents 
         outstanding during the period.  The dilutive effect of the poten-
         tial exercise of outstanding options and warrants to purchase 
         shares of common stock is calculated using the treasury stock 
         method.

Note 3:  Credit Facility

         Effective February 16, 1995, the Company entered into a new credit
	        facility providing a revolving line of credit up to $15,500,000, 
	        subject to an adequate borrowing base, expiring March 1997. The
       	 revolving credit facility provides an available base amount of
         $5,000,000 with an additional seasonal amount of $10,500,000 
         available from May 1 through November 30 of each year. The 
         revolving line of credit is secured by substantially all of the 
         assets of the Company.

Note 4:  Stockholders' Equity

         In January 1995, options for an additional 1,000,000 common shares
         were granted under a new non-qualified plan to management at $.875 
         per share.  These options are subject to forfeiture if certain 
         performance goals are not met during fiscal year 1995.  The 1995 
         Non-Qualified Stock Option Plan was approved and ratified by the 
         Company's stockholders at the annual meeting held on April 26, 1995.









                                        6 

<PAGE>

                         THE SPORTSMAN'S GUIDE, INC.

                   NOTES TO FINANCIAL STATEMENTS (continued)
                                (UNAUDITED)


Note 4 (Continued):

         On April 26, 1995, the Company's stockholders authorized the Board 
         of Directors to determine at any time prior to December 29, 1995 
         that the number of outstanding shares of common stock of the  
         Company will be changed into one new share of common stock in a  
         ratio of not less than 5 to 1 nor more than 20 to 1, or if such  
         reverse stock split is not advisable, no further action will be  
         taken in such regard.


























                                       7

<PAGE>


ITEM 2.   MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
	      CONDITION AND RESULTS OF OPERATIONS

Liquidity and Capital Resources

The Company meets its operating cash requirements through funds generated 
from operations, borrowings under its revolving line of credit and sub-
ordinated debt with existing shareholders and new investors.  Because of 
increasing sales and correspondingly higher levels of inventory, the 
Company's needs for external sources to fund working capital has increased.
Effective February 16, 1995, the Company entered into a new credit facility
providing a revolving line of credit up to $15,500,000, subject to an 
adequate borrowing base, expiring March 1997.  The revolving credit facility
provides an available base amount of $5,000,000 with an additional seasonal
amount of $10,500,000 available from May 1 through November 30 of each year. 
The revolving line of credit is secured by substantially all of the assets 
of the Company.  As of June 30, 1995, the Company borrowed $9,345,000  
against the revolving line of credit.

The cash flow used in operating activities for the thirteen week period 
ended June 30, 1995 was $2,840,000 compared to $3,944,000 for the same  
period last year.  This decrease in cash flow used in operating activities 
was primarily as a result of a decrease in promotional material due to 
timing of the receipt of catalogs.  The cash flow used in operating 
activities for the twenty-six week period ended June 30, 1995 was $7,890,000
compared to $6,706,000 for the same period last year.  This increase in cash
flow used in operating activities was largely due to the net loss in 1995 as 
compared to the net earnings in 1994. 

The Company had a working capital deficit of $1,324,000 as of June 30, 1995
as compared to working capital of $3,951,000 as of December 30, 1994.  The
decrease in working capital was primarily as a result of an increase in the
current maturities of long-term debt.  The inventory level as of June 30,
1995 increased $7,486,000 from the fiscal year ended December 30, 1994.  This
increase was primarily due to the seasonality of the Company's business with
greater sales generated during the second half of the year.  In addition, the
higher level of inventory was as a result of lower than expected catalog
sales in the first half of 1995 along with planned sales growth over prior 
year periods.  The notes payable-bank as of June 30, 1995 increased
$9,345,000 from the fiscal year ended December 30, 1994.  This increase was 
primarily due to the higher level of inventory and lower earnings in 1995 as 
compared to 1994.

The Company believes it will have sufficient funds available to meet current 
and future commitments.








                                       8

<PAGE>     
  
                           Results of Operations



Comparison of the thirteen and twenty-six week periods ended June 30, 1995  
to the thirteen and twenty-six week periods ended July 1, 1994

The Company's sales for the thirteen and twenty-six week periods ended 
June 30, 1995, increased $2,452,000 and $5,965,000 or 16% and 17%, 
respectively, from the same periods last year.  This increase in sales is 
attributable to a planned increase in catalog circulation. The Company was 
able to offset the majority of the postal rate and paper price increases 
with the use of a slightly lower grade of paper and printing efficiencies,  
thus allowing for an aggressive marketing plan.  

Gross profit for the thirteen and twenty-six week periods ended June 30,
1995, was 32.5% and 34.6% of sales, respectively, compared to 33.1% and 
30.2% of sales, respectively, for the same periods last year.  When 
comparing to the same period last year, the decrease in the gross profit as
a percent of sales, for the thirteen week period, was primarily due to lower
shipping revenue on the average outgoing parcel to customers.  The increase
in the gross profit as a percent of sales, for the twenty-six week period, 
was primarily due to reduced shipping costs of outgoing parcels to customers,
an increase in the shipping and handling charges to the customer and 
improved retail product margins in the clothing and footwear categories.
 
Selling, general and administrative expenses for the thirteen week period  
ended June 30, 1995, were $6,933,000 or 39.4% of sales compared to 
$4,779,000 or 31.6% of sales for the same period last year.  Selling, 
general and administrative expenses for the twenty-six week period ended 
June 30, 1995, were $15,241,000 or 36.8% of sales compared to $10,059,000 or
28.4% of sales for the same period last year.  The increase in the dollar 
spending level, for the thirteen week and twenty-six week period ended 
June 30, 1995, was due to higher catalog costs with the planned increase in
catalog circulation.  The increase as a percent of sales was primarily due 
to lower customer response on the catalogs.

Interest expense for the thirteen and twenty-six week periods ended June 30, 
1995, was $239,000 and $388,000, respectively as compared to $136,000 and 
$198,000 for the same periods last year.  The increase was primarily due to 
interest on the revolving line of credit to finance the increased inventory
level.

Income tax benefit for the thirteen and twenty-six week periods ended 
June 30, 1995, was $393,000 and $350,000, respectively.  The income tax 
benefit for the periods ended June 30, 1995 represents recoverable income 
taxes from the prior year.  In 1994, the Company utilized net operating loss
carryforwards to offset any income tax charges.

As a result of the above, the net losses for the thirteen and twenty-six 
week periods ended June 30, 1995, were ($1,046,000) and ($956,000), 
respectively, as compared to net earnings of $51,000 and $410,000, 
respectively, for the same periods last year.





                                       9

<PAGE>

                                SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the 
registrant has duly caused this report to be signed on its behalf by the 
undersigned thereunto duly authorized.




                 				THE SPORTSMAN'S GUIDE, INC.





Date:  September 25, 1995		              	BY:/s/ Charles B. Lingen
				                                         --------------------------
                                           		Charles B. Lingen
                                       						Vice President Finance/CFO















































                                       10




<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
BALANCE SHEETS AND STATEMENTS OF OPERATIONS FOUND ON PAGES 2 AND 3 OF THE
COMPANY'S FORM 10-Q FOR THE YEAR-TO-DATE, AND IS QUALIFIED IN ITS ENTIRETY
BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1000
       
<S>                             <C>
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          DEC-29-1995
<PERIOD-START>                             DEC-31-1994
<PERIOD-END>                               JUN-30-1995
<CASH>                                               0
<SECURITIES>                                         0
<RECEIVABLES>                                      507
<ALLOWANCES>                                         0
<INVENTORY>                                     21,057
<CURRENT-ASSETS>                                24,162
<PP&E>                                           5,045
<DEPRECIATION>                                     994
<TOTAL-ASSETS>                                  28,213
<CURRENT-LIABILITIES>                           25,486
<BONDS>                                            391
<COMMON>                                           233
                                0
                                          2
<OTHER-SE>                                       2,101
<TOTAL-LIABILITY-AND-EQUITY>                    28,213
<SALES>                                         41,377
<TOTAL-REVENUES>                                41,377
<CGS>                                           27,072
<TOTAL-COSTS>                                   42,313
<OTHER-EXPENSES>                                  (18)
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                 388
<INCOME-PRETAX>                                (1,306)
<INCOME-TAX>                                     (350)
<INCOME-CONTINUING>                              (956)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                     (956)
<EPS-PRIMARY>                                    (.04)
<EPS-DILUTED>                                    (.04)
        

</TABLE>


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