SPORTSMANS GUIDE INC
10-Q, 1999-05-19
CATALOG & MAIL-ORDER HOUSES
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<PAGE>

                                  UNITED STATES

                        SECURITIES AND EXCHANGE COMMISSION

                              Washington, D.C. 20549

                                    FORM 10-Q

(Mark One)

     X    QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE 
    ---   SECURITIES EXCHANGE ACT OF 1934. FOR THE QUARTERLY FISCAL 
          PERIOD ENDED APRIL 4, 1999 OR

          TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE 
    ---   SECURITIES EXCHANGE ACT OF 1934. FOR THE TRANSITION PERIOD 
          FROM           TO           .
               ---------    ----------

                           Commission File No. 015767

                           THE SPORTSMAN'S GUIDE, INC.
             (EXACT NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)

            MINNESOTA                                 41-1293081
  (STATE OR OTHER JURISDICTION          (I.R.S. EMPLOYER IDENTIFICATION NUMBER)
OF INCORPORATION OR ORGANIZATION)

                 411 FARWELL AVE., SO. ST. PAUL, MINNESOTA 55075
                    (ADDRESS OF PRINCIPAL EXECUTIVE OFFICES)

                                 (651) 451-3030
              (REGISTRANT'S TELEPHONE NUMBER, INCLUDING AREA CODE)

Indicate by check mark whether the registrant (1) has filed all reports 
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 
1934 during the preceding 12 months (or for such shorter period that the 
registrant was required to file such reports), and (2) has been subject to 
such filing requirements for the past 90 days. Yes   x   No
                                                   -----    -----

As of May 18, 1999, there were 4,747,810 shares of the registrant's Common 
Stock outstanding.

<PAGE>

                            PART I. FINANCIAL INFORMATION

ITEM 1.   FINANCIAL STATEMENTS

                              THE SPORTSMAN'S GUIDE, INC.
                                     BALANCE SHEETS
                                      (UNAUDITED)
                               (In thousands of dollars)

<TABLE>
<CAPTION>
                                                                April 4,      March 29,
                           ASSETS                                 1999          1998
                                                              ------------  ------------
<S>                                                           <C>           <C>
CURRENT ASSETS
  Cash and cash equivalents                                   $        --   $     2,303
  Accounts receivable - net                                         3,900         3,931
  Inventory                                                        30,657        27,855
  Promotional material                                              4,560         3,968
  Prepaid expenses                                                  1,016           857
                                                              ------------  ------------
      Total current assets                                         40,133        38,914
PROPERTY AND EQUIPMENT - NET                                        4,909         4,798
OTHER ASSETS                                                          191           191
                                                              ------------  ------------
      Total assets                                            $    45,233   $    43,903
                                                              ------------  ------------
                                                              ------------  ------------

           LIABILITIES AND SHAREHOLDERS' EQUITY

CURRENT LIABILITIES
  Checks written in excess of bank balances                   $     2,787   $        --
  Notes payable - bank                                              6,695         5,775
  Current maturities of long-term debt                                 30            30
  Accounts payable
    Trade                                                          13,365        15,726
    Related parties                                                   215           294
  Accrued expenses                                                  1,394         1,556
  Customer deposits and other liabilities                           2,832         3,042
                                                              ------------  ------------
      Total current liabilities                                    27,318        26,423
LONG-TERM LIABILITIES
  Long-term debt                                                       78            78
  Deferred income taxes                                               407           407
                                                              ------------  ------------
      Total liabilities                                            27,803        26,908

COMMITMENTS AND CONTINGENCIES                                          --            --

SHAREHOLDERS' EQUITY
  Common Stock-$.01 par value; 36,800,000 shares
    authorized; 4,747,810 and 4,746,560 shares issued and
    outstanding at April 4, 1999 and January 3, 1999                   47            47
  Additional paid-in capital                                       11,562        11,555
  Retained earnings                                                 5,821         5,393
                                                              ------------  ------------
      Total shareholders' equity                                   17,430        16,995
                                                              ------------  ------------
      Total liabilities and shareholders' equity              $    45,233   $    43,903
                                                              ------------  ------------
                                                              ------------  ------------
</TABLE>

           See accompanying condensed notes to financial statements.

                                        2

<PAGE>

                              THE SPORTSMAN'S GUIDE, INC.
                                 STATEMENTS OF EARNINGS
                                      (UNAUDITED)

                              For the Thirteen Weeks Ended
                            April 4, 1999 and March 29, 1998

                         (In thousands, except per share data)

<TABLE>
<CAPTION>
                                                                    Thirteen Weeks Ended
                                                                   ----------------------
                                                                    April 4,   March 29,
                                                                      1999       1998
                                                                   ---------  -----------
<S>                                                                <C>        <C>
Sales                                                               $ 38,384    $ 31,697

Cost of sales                                                         23,070      18,405
                                                                   ---------  -----------

    Gross profit                                                      15,314      13,292

Selling, general and administrative expenses                          14,549      12,124
                                                                   ---------  -----------

    Earnings from operations                                             765       1,168

Interest expense                                                        (116)       (168)
Miscellaneous income, net                                                  4           1
                                                                   ---------  -----------

    Earnings before income taxes                                         653       1,001

Income taxes                                                             225         345
                                                                   ---------  -----------

    Net earnings                                                    $    428    $    656
                                                                   ---------  -----------
                                                                   ---------  -----------

Net earnings per share:
    Basic                                                           $    .09    $    .19
                                                                   ---------  -----------
                                                                   ---------  -----------
    Diluted                                                         $    .09    $    .16
                                                                   ---------  -----------
                                                                   ---------  -----------

Weighted average common and common equivalent 
 shares outstanding:
    Basic                                                              4,748       3,519
                                                                   ---------  -----------
                                                                   ---------  -----------
    Diluted                                                            4,849       4,028
                                                                   ---------  -----------
                                                                   ---------  -----------
</TABLE>

            See accompanying condensed notes to financial statements.

                                        3


<PAGE>

                              THE SPORTSMAN'S GUIDE, INC.
                                STATEMENTS OF CASH FLOWS
                                      (UNAUDITED)

                              For the Thirteen Weeks Ended
                            April 4, 1999 and March 29, 1998

                               (In thousands of dollars)

<TABLE>
<CAPTION>
                                                            Thirteen Weeks Ended
                                                            ---------------------
                                                            April 4,   March 29,
                                                              1999       1998
                                                            ---------  ----------
<S>                                                         <C>        <C>
Cash flows from operating activities:
  Net earnings                                              $   428    $   656
  Adjustments to reconcile net earnings
  to net cash provided by (used in) operating activities:
    Depreciation and amortization                               412        368
    Other                                                        --        (10)
    Changes in assets and liabilities:
      Accounts receivable                                        31        981
      Inventory                                              (2,802)    (4,214)
      Promotional material                                     (592)       184
      Prepaid expenses                                         (159)       433
      Checks written in excess of bank balances               2,787       (435)
      Accounts payable                                       (2,440)    (5,862)
      Accrued expenses                                         (162)      (590)
      Customer deposits and other liabilities                  (210)      (721)
                                                            ---------  ----------

        Cash flows used in operating activities              (2,707)    (9,210)

Cash flows from investing activities:
  Purchases of property and equipment                          (523)      (234)
  Other                                                          --       (191)
                                                            ---------  ----------
        Cash flows used in investing activities                (523)      (425)

Cash flows from financing activities:
  Net proceeds from revolving credit line                       920      3,962
  Payments on long-term debt                                     --     (3,419)
  Proceeds from exercise of stock options and warrants            7      1,571
  Repurchase of preferred stock                                  --     (1,000)
  Net proceeds from sale of common stock                         --      8,521
                                                            ---------  ----------
        Cash flows provided by financing activities             927      9,635
                                                            ---------  ----------

Decrease in cash and cash equivalents                        (2,303)        --

Cash and cash equivalents at beginning of the period          2,303         --
                                                            ---------  ----------

Cash and cash equivalents at end of the period              $    --    $    --
                                                            ---------  ----------
                                                            ---------  ----------

SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION

Cash paid during the periods for:
      Interest                                              $   126    $   171
      Income taxes                                          $     1    $   635
</TABLE>

         See accompanying condensed notes to financial statements.

                                        4

<PAGE>

                           THE SPORTSMAN'S GUIDE, INC.
                          NOTES TO FINANCIAL STATEMENTS
                                  (UNAUDITED)

Note 1:  Basis of Presentation

         The accompanying financial statements are unaudited and reflect all
         adjustments which are normal and recurring in nature, and which, in the
         opinion of management, are necessary for a fair presentation thereof.
         Reclassifications have been made to prior year financial information
         wherever necessary to conform to the current year presentation. Results
         of operations for the interim periods are not necessarily indicative of
         full-year results.

Note 2:  Net Earnings Per Share

         The Company's basic net earnings per share amounts have been computed
         by dividing net earnings by the weighted average number of outstanding
         common shares. The Company's diluted net earnings per share amounts
         have been computed by dividing net earnings by the weighted average
         number of outstanding common shares and common share equivalents
         relating to stock options and warrants, when dilutive.

         For the thirteen week periods ended April 4, 1999, and March 29, 1998,
         101,451 and 508,756 shares of common stock equivalents were included in
         the computation of diluted net earnings per share. Options and warrants
         to purchase 392,225 and 115,775 shares of common stock with a weighted
         average exercise price of $7.11 and $8.48 were outstanding during the
         thirteen week periods ended April 4, 1999, and March 29, 1998,
         respectively, but were not included in the computation of diluted
         earnings per share because to do so would have been anti-dilutive.

Note 3:  Commitments

         During May 1999, the Company executed a lease for expanded warehouse 
         storage capacity. The facility contains approximately 200,000 square 
         feet of warehouse space, located in Eagan, Minnesota. The lease term 
         is for 48 months commencing August 1999. Minimum annual lease 
         payments are approximately $360,000, $864,000, $864,000, $864,000, 
         and $504,000, for 1999, 2000, 2001, 2002 and 2003.

Note 4:  In May 1999 the Board of Directors unanimously adopted a shareholder 
         rights plan designed to ensure that all of the Company's 
         shareholders receive fair and equal treatment in the event of any 
         proposal to acquire the Company. The Board declared a distribution 
         of one Right for each share of common stock outstanding on May 21, 
         1999. Each Right entitles the holder to purchase one share of the 
         Company's common stock at an initial exercise price of $50. 
         Initially, the Rights will be attached to the common stock and will 
         not be exercisable. They become exercisable only following the 
         acquisition by a person or group, without the prior consent of the 
         Company's Board of Directors, of 15 percent or more of the Company's 
         voting stock, or following the announcement of a tender offer or 
         exchange offer to acquire an interest of 15 percent or more.

         In the event that the Rights become exercisable, each Right will
         entitle the holder to purchase, at the exercise price, common stock
         with a market value equal to twice the exercise price and should the
         Company be acquired, each Right would entitle the holder to purchase,
         at the exercise price, common stock of the acquiring company with a
         market value equal to twice the exercise price. Rights owned by the
         acquiring entity/person would become void. In certain specified
         instances, the Rights may be redeemed by the Company. If not redeemed,
         they would expire on May 11, 2009.

                                        5

<PAGE>

ITEM 2.   MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
            CONDITION AND RESULTS OF OPERATIONS

                              RESULTS OF OPERATIONS

THIRTEEN WEEKS ENDED APRIL 4, 1999 COMPARED TO THIRTEEN WEEKS ENDED MARCH 29, 
1998

SALES. Sales for the thirteen weeks ended April 4, 1999, of $38.4 million 
were $6.7 million or 21% higher than sales of $31.7 million during the same 
period last year. The increase in sales was due to a 12% increase in catalog 
circulation during the quarter, complemented by increases in average order 
size, Internet sales and response rates, versus last year. Internet sales for 
the quarter ended April 4, 1999, were approximately 4% of total sales, 
compared to no Internet sales during the same period last year. The Company 
defines Internet sales as those that are derived from our web site 
and catalog orders that are processed online on our web site. The Company 
mailed 12 catalog editions, including nine specialty editions, during the 
thirteen weeks ended April 4, 1999, compared to ten editions, including seven 
specialty editions, during the same period last year.

Gross returns and allowances for the thirteen weeks ended April 4, 1999, were 
$4.3 million or 10.2% of gross sales compared to $3.9 million or 11.1% of 
gross sales during the same period last year. Gross returns and allowances as 
a percentage of sales decreased during the fiscal quarter due to actual 
return rates on products in new specialty catalogs being less than originally 
estimated during the first quarter of fiscal 1998.

GROSS PROFIT. Gross profit for the thirteen weeks ended April 4, 1999, was 
$15.3 million or 39.9% of sales compared to $13.3 million or 41.9% of sales 
during the same period last year. The decrease in gross profit as a 
percentage of sales was primarily due to planned clearance promotions of cold 
weather merchandise and lower shipping and handling margins. Shipping and 
handling margins were down from last year primarily due to rate increases 
from the United States Post Office as well as other parcel post carriers, 
which were effective during the first quarter of 1999.

SELLING, GENERAL AND ADMINISTRATIVE EXPENSES. Selling, general and 
administrative expenses for the thirteen weeks ended April 4, 1999, were 
$14.5 million or 37.9% of sales compared to $12.1 million or 38.2% of sales 
for the same period last year. The dollar increase was primarily due to a 12% 
increase in catalog circulation and higher fulfillment costs associated with 
the 21% increase in sales volume. Total circulation during the first quarter 
of 1999 was 18.4 million catalogs compared to 16.4 million catalogs during 
the first quarter of 1998. The increase in catalog circulation was primarily 
due to a planned increase in the number of specialty catalog editions. 
Advertising expense for the thirteen weeks ended April 4, 1999, was $8.7 
million or 22.6% of sales compared to $7.2 million or 22.6% of sales for the 
same period last year. Advertising expense as a percentage of sales was even 
with last year. Gains in average order size, Internet sales and response 
rates offset increased mailing costs. Mailing costs were up during the 
quarter, primarily due to postal rate increases effective January 1999, paper 
price increases and an increase in the average page count of each catalog 
edition.

EARNINGS FROM OPERATIONS. Earnings from operations of $765,000 for the 
thirteen weeks ended April 4, 1999, were $403,000 lower than last year, 
largely due to the aforementioned decrease in gross profit as a result of the 
planned clearance of cold weather merchandise.

INTEREST EXPENSE. Interest expense for the thirteen weeks ended April 4, 
1999, was $116,000 compared to $168,000 for the same period last year. The 
decrease in interest expense was primarily due to the retirement of 
subordinated notes payable, which was completed during February 1998.

NET EARNINGS. Net earnings for the thirteen weeks ended April 4, 1999, were 
$428,000 or 1.1% of sales compared to $656,000 or 2.1% of sales during the 
same period last year. Diluted earnings per share for the thirteen weeks 
ended April 4, 1999, were $.09 compared to $.16 for the same period last 
year. The diluted weighted average common and common equivalent shares 
increased to 4,849,000 in the first quarter of 1999 compared to 4,028,000 for 
the same period last year primarily due to the public offering of 1.6 million 
common shares during February 1998.

                                        6

<PAGE>

                       QUARTERLY FLUCTUATIONS AND SEASONALITY

The Company's sales and results of operations have fluctuated and can be 
expected to continue to fluctuate on a quarterly basis as a result of a 
number of factors, including: the timing of new merchandise and catalog 
offerings; recognition of costs or sales contributed by new merchandise and 
catalog offerings; fluctuations in response rates; fluctuations in postage, 
paper and printing costs and in merchandise returns; adverse weather 
conditions that affect response, distribution or shipping; shifts in the 
timing of holidays; and changes in the Company's product mix. The Company 
recognizes the cost of catalog production and mailing over the estimated 
useful lives of the catalogs, ranging from four to six months from the 
catalog's in-home date. Consequently, quarter-to-quarter sales and expense 
comparisons will be impacted by the timing of the mailing of the Company's 
catalog editions.

The majority of the Company's sales historically occur during the third and 
fourth fiscal quarters. The seasonal nature of the Company's business is due 
to the catalog's focus on hunting merchandise and related accessories for the 
fall, as well as winter apparel and gifts for the holiday season. The Company 
expects this seasonality will continue in the future. In anticipation of 
increased sales activity during the third and fourth fiscal quarters, the 
Company incurs significant additional expenses for hiring employees and 
building inventory levels.

The following table sets forth certain unaudited quarterly financial 
information for the Company for the periods shown. In the opinion of 
management, this unaudited information has been prepared on the same basis as 
the audited information and includes all normal recurring adjustments 
necessary to present fairly, in all material respects, the information set 
forth therein.

<TABLE>
<CAPTION>
                                                    First           Second         Third          Fourth
                                                    Quarter         Quarter        Quarter        Quarter
- ------------------------------------------------------------------------------------------------------------
<S>                                             <C>              <C>            <C>              <C>
FISCAL 1999 
  Sales                                             $ 38,384
  Gross profit                                        15,314
  Earnings from operations                               765
  Net earnings                                           428

FISCAL 1998
  Sales                                             $ 31,697      $ 28,273        $30,423         $ 52,483
  Gross profit                                        13,292        12,437         12,464           20,797
  Earnings from operations                             1,168           323            609              975
  Net earnings                                           656            79            212              469
</TABLE>

                                        7

<PAGE>

                         LIQUIDITY AND CAPITAL RESOURCES

The Company meets its operating cash requirements through funds generated 
from operations and borrowings under its revolving line of credit. On 
February 10, 1998, the Company received net proceeds of $8.5 million from the 
sale of 1.6 million shares of its common stock through a public offering. The 
Company used a portion of the offering proceeds to pay $3.4 million of 
subordinated notes payable and repurchase all of the Company's Series A 
Preferred Stock for $1.0 million. The remaining $4.1 million was used for 
working capital purposes.

The Company had working capital of $12.8 million as of April 4, 1999, 
compared to $12.5 million as of January 3, 1999. The increase of $300,000 was 
primarily due to year to date net earnings. The Company's working capital 
requirements have increased over the last three years primarily as a result 
of higher inventory levels and lower inventory turnover which are consistent 
with the Company's strategic plan to increase product margins through 
purchasing more manufacturers' close-outs and imports. The Company purchases 
large quantities of manufacturers' close-outs and other individual product 
items on an opportunistic or when-available basis, particularly in the case 
of footwear and apparel. The seasonal nature of the merchandise or the time 
of acquisition may require that it be held for several months before being 
offered in a catalog. This can result in increased inventory levels thereby 
increasing the Company's working capital requirements and related carrying 
costs.

The Company offers its customers an installment credit plan with no finance 
fees, known as the "G. O. Painless 4-Pay Plan". Each of the four consecutive 
monthly installments is billed directly to customers' credit cards. The 
Company had installment receivables of $2.7 million at April 4, 1999, 
compared to $3.2 million at January 3, 1999. The installment plan will 
continue to require the allocation of working capital which the Company 
expects to fund from operations and availability under its revolving credit 
facility.

The Company maintains a credit facility through a syndicate led by Norwest 
Bank Minnesota, N.A. providing a revolving line of credit up to $20.0 
million, subject to an adequate borrowing base, expiring July 31, 1999. The 
agreement provides for automatic annual renewals through 2003. Either party 
may terminate the agreement by providing notice 60 days prior to expiration. 
The borrowing base related to inventory is limited to $17.0 million. The 
revolving line of credit is for working capital and letters of credit. 
Letters of credit may not exceed $7.5 million at any one time. Borrowings 
under the revolving credit agreement, as amended, bear interest at the bank's 
base (prime) rate less 0.3% or, at the Company's option, fixed over short 
term periods not to exceed six months at LIBOR plus 2.0 percentage points. 
The availability of funding under the facility is subject to an annual 
pay-down provision whereby the sum of the principal balance and letters of 
credit must be paid down to $6.0 million, plus 80% of installment 
receivables. The pay-down requirement must be maintained for not less than 30 
consecutive days between December 1 and March 1 of each fiscal year. The 
revolving line of credit is collateralized by substantially all of the assets 
of the Company.

All borrowings are subject to various covenants. The most restrictive 
covenants require a maximum debt to net worth ratio, quarterly measure of 
minimum tangible net worth and minimum net income over the most recent four 
quarters, a maximum annual spending level for capital assets and prohibit the 
payment of dividends to shareholders. As of April 4, 1999, the Company was in 
compliance with all applicable covenants under the revolving line of credit 
agreement, as amended. As of April 4, 1999, the Company had borrowed $6.7 
million against the revolving credit line compared to $5.8 million at January 
3, 1999.

Cash flows used in operating activities for the thirteen weeks ended April 4, 
1999, were $2.7 million compared to $9.2 million for the same period last 
year. The decrease in cash flows used in operating activities was primarily 
the result of a smaller increase in inventory levels and a smaller decrease 
in the outstanding accounts payable balance during the first quarter of 1999 
versus the same period last year.

Cash flows used in investing activities during the thirteen weeks ended April 
4, 1999, were $523,000 compared to $425,000 during the same period last year. 
The Company plans to expend approximately $1.8 million for capital additions 
during 1999.

                                        8

<PAGE>

Cash flows provided by financing activities during the thirteen weeks ended 
April 4, 1999, were $927,000 compared to $9.6 million during the same period 
last year. The change in cash flows provided by financing activities during 
the first quarter of 1999 versus last year was due to a public stock 
offering, completed February 1998, under which the Company received net 
proceeds of $8.5 million. A portion of the proceeds were used to pay $3.4 
million of subordinated notes payable and to repurchase all of the Company's 
Series A Preferred Stock for $1.0 million. The Company also received proceeds 
from the exercise of stock warrants and options totaling $1.6 million.

The Company believes that cash flow from operations and borrowing capacity 
under its revolving credit facility will be sufficient to fund operations and 
future growth for the next 12 months.

YEAR 2000

The statements in this section include "Year 2000 readiness disclosure" 
within the meaning of the Year 2000 Information and Readiness Disclosure Act. 
The Year 2000 issue is the result of computer programs accessing date 
information stored in a two-digit year format (99) as opposed to a four-digit 
year format (1999). Computer systems with this date representation and access 
method will be unable to accurately interpret dates beyond the year 1999. 
This inability could cause problems ranging from reporting errors to full 
system failures. The Company utilizes a relational database that stores dates 
in an internal format, which sequential number, either negative or positive, 
in relation to January 1, 1968. For example, November 5, 1998, is day 11267. 
Each time a date is utilized it is converted from the internal format to an 
external date format, thereby avoiding the use of a two-digit date 
representation. Therefore, management expects the impact of the Year 2000 on 
the Company's internal computer systems to be minimal.

The Company has initiated a comprehensive project to prepare and test its 
computer systems, including all telecommunications and data communications 
systems, to ensure that they will be able to accurately process date 
information beyond the year 1999. The investigative and assessment phases of 
this project are completed. Initial program modifications and testing were 
completed May 1998. Comprehensive system testing of this project is scheduled 
to begin in the second quarter of 1999 with the completion scheduled by the 
beginning of the third quarter of 1999.

Costs associated with this Year 2000 compliance project are funded through 
cash flows from operations. Costs related to this project are estimated to be 
approximately $400,000.

Time and cost estimates are based on currently available information and are 
management's best estimates. However, there is no guarantee that these 
estimates will be achieved, and actual results may differ materially from 
those anticipated. Developments which could affect estimates include, but are 
not limited to, the availability and cost of trained personnel; the ability 
to locate and correct all relevant computer code and equipment; and planning 
and modification success of third party suppliers of product and services. 
The Company will continue to assess and evaluate cost estimates and target 
dates for completion of each phase of the Year 2000 project on a periodic 
basis.

The Company has contacted its critical suppliers of products and services to 
assess whether these suppliers' operations and the products and services they 
provide are Year 2000 compliant. The Company is continuing to monitor the 
progress of those suppliers who are in the planning or execution phase of 
their Year 2000 projects to ensure eventual compliance.

If the systems of the Company or other companies on whose services the 
Company depends, including the Company's customers, or with whom the 
Company's systems interface are not Year 2000 compliant, there could be a 
material adverse effect on the Company's financial condition or results of 
operations. At this time, the Company believes it is unnecessary to adopt a 
contingency plan covering the possibility that the project will not be 
completed in a timely manner, but as part of the overall project, the Company 
will continue to assess the need for a contingency plan.

                                        9

<PAGE>

                            FORWARD-LOOKING STATEMENTS

This report may contain forward-looking statements within the meaning of the 
federal securities laws. Actual results could differ materially from those 
projected in the forward-looking statements due to a number of factors, 
including general economic conditions, a changing market environment for the 
Company's products and the market acceptance of the Company's catalogs as 
well as the factors set forth under "Risk Factors" in the Company's 
prospectus dated February 5, 1998, filed with the Securities and Exchange 
Commission pursuant to Rule 424(b) under the Securities Act of 1933.



                                       10

<PAGE>

                           PART II. OTHER INFORMATION

ITEM 6.  EXHIBITS AND REPORTS ON FORM 8-K

    (a)  Exhibits

         27.  Financial Data Schedule

    (b)  Reports on Form 8-K

         No reports on Form 8-K were filed during the thirteen weeks ended
         April 4, 1999.



                                        11
<PAGE>

                                   SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the 
registrant has duly caused this report to be signed on its behalf by the 
undersigned thereunto duly authorized.

                                       THE SPORTSMAN'S GUIDE, INC.



Date:  May 18, 1999                    /s/Charles B. Lingen
                                       ---------------------------------
                                       Charles B. Lingen
                                       Senior Vice President Finance/CFO


                                        12


<TABLE> <S> <C>

<PAGE>
<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE BALANCE
SHEETS AND STATEMENTS OF EARNINGS FOUND ON PAGES 2 AND 3 OF THE COMPANY'S FORM
10-Q FOR THE YEAR-TO-DATE AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH
FINANCIAL STATEMENTS.
</LEGEND>
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          JAN-02-2000
<PERIOD-START>                             JAN-04-1999
<PERIOD-END>                               APR-04-1999
<CASH>                                               0
<SECURITIES>                                         0
<RECEIVABLES>                                    4,014
<ALLOWANCES>                                       114
<INVENTORY>                                     30,657
<CURRENT-ASSETS>                                40,133
<PP&E>                                          10,521
<DEPRECIATION>                                   5,612
<TOTAL-ASSETS>                                  45,233
<CURRENT-LIABILITIES>                           27,318
<BONDS>                                             78
                                0
                                          0
<COMMON>                                            47
<OTHER-SE>                                      17,383
<TOTAL-LIABILITY-AND-EQUITY>                    45,233
<SALES>                                         38,384
<TOTAL-REVENUES>                                38,384
<CGS>                                           23,070
<TOTAL-COSTS>                                   23,070
<OTHER-EXPENSES>                                   (4)
<LOSS-PROVISION>                                    46
<INTEREST-EXPENSE>                                 116
<INCOME-PRETAX>                                    653
<INCOME-TAX>                                       225
<INCOME-CONTINUING>                                428
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                       428
<EPS-PRIMARY>                                      .09
<EPS-DILUTED>                                      .09
        

</TABLE>


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