SPORTSMANS GUIDE INC
10-Q, 2000-11-15
CATALOG & MAIL-ORDER HOUSES
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<PAGE>   1



                                  UNITED STATES

                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549

                                    FORM 10-Q


  (Mark One)

[ X ]    QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
         SECURITIES EXCHANGE ACT OF 1934. For the quarterly period ended
         September 30, 2000 or


[   ]    TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
         SECURITIES EXCHANGE ACT OF 1934.  For the transition period from
         to       .                                                       ------
           -------



                           Commission File No. 015767


                           THE SPORTSMAN'S GUIDE, INC.
             (Exact name of registrant as specified in its charter)


           MINNESOTA                               41-1293081
      (State or other jurisdiction       (I.R.S. Employer I.D. Number)
    of incorporation or organization)


                 411 FARWELL AVE., SO. ST. PAUL, MINNESOTA 55075
                    (Address of principal executive offices)


                                 (651) 451-3030
              (Registrant's telephone number, including area code)


Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15 (d) of the Securities Exchange Act of 1934
during the preceding 12 months (or for such shorter period that the registrant
was required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days. Yes [ X ] No [   ]


As of November 15, 2000, there were 4,748,810 shares of the registrant's Common
Stock outstanding.






<PAGE>   2


                          PART I. FINANCIAL INFORMATION
ITEM 1. FINANCIAL STATEMENTS

                           THE SPORTSMAN'S GUIDE, INC.
                                 BALANCE SHEETS

                            (In thousands of dollars)

<TABLE>
<CAPTION>


                      ASSETS                                              September 30,        December 31,
                                                                             2000                 1999
                                                                             ----                 ----
                                                                          (unaudited)
<S>                                                                       <C>                  <C>
CURRENT ASSETS
  Accounts receivable - net                                                 $   1,976             $  4,944
  Inventory                                                                    35,026               37,403
  Promotional material                                                          5,265                4,435
  Prepaid expenses                                                              3,041                  759
                                                                            ---------            ---------
      Total current assets                                                     45,308               47,541
PROPERTY AND EQUIPMENT - NET                                                    5,300                5,764
OTHER ASSETS                                                                      191                  191
                                                                            ---------            ---------
      Total assets                                                          $  50,799             $ 53,496
                                                                            =========            =========

          LIABILITIES AND SHAREHOLDERS' EQUITY

CURRENT LIABILITIES
  Checks written in excess of bank balances                                 $   1,632             $  2,425
  Note payable - bank                                                          17,971               12,598
  Current maturities of long-term debt                                             30                   30
  Accounts payable                                                             13,364               16,068
  Accrued expenses                                                              1,213                1,809
  Customer deposits and other liabilities                                       1,890                3,342
                                                                            ---------             --------
      Total current liabilities                                                36,100               36,272
LONG-TERM LIABILITIES
  Long-term debt                                                                    2                   40
  Deferred income taxes                                                           170                  170
                                                                            ---------             --------
      Total liabilities                                                        36,272               36,482

COMMITMENTS AND CONTINGENCIES                                                       -                    -

SHAREHOLDERS' EQUITY
  Common Stock-$.01 par value; 36,800,000 shares
    authorized; 4,748,810 and 4,747,810 shares issued
    and outstanding at September 30, 2000 and
    December 31, 1999
                                                                                   47                   47
  Additional paid-in capital                                                   11,565               11,562
  Retained earnings                                                             2,915                5,405
                                                                            ---------             --------
      Total shareholders' equity                                               14,527               17,014
                                                                            ---------             --------
      Total liabilities & shareholders' equity                              $  50,799             $ 53,496
                                                                            =========             ========
</TABLE>











            See accompanying condensed notes to financial statements


                                       2


<PAGE>   3


                           THE SPORTSMAN'S GUIDE, INC.
                            STATEMENTS OF OPERATIONS
                                   (UNAUDITED)

                   For the Three Months and Nine Months Ended
                           September 30, 2000 and 1999

                      (In thousands, except per share data)

<TABLE>
<CAPTION>


                                                          Three Months Ended     Nine Months Ended
                                                          ------------------     -----------------
                                                             September 30,         September 30,
                                                             ------------          ------------
                                                            2000       1999       2000       1999
                                                            ----       ----       ----       ----
<S>                                                       <C>        <C>        <C>       <C>
Sales                                                     $ 29,640   $ 40,019   $ 95,930  $ 122,373

Cost of sales                                               19,639     26,850     63,909     80,437
                                                          --------   --------   --------  ---------

   Gross profit                                             10,001     13,169     32,021     41,936

Selling, general and administrative
 expenses                                                   10,677     14,547     34,617     42,158
                                                          --------   --------   --------  ---------

    Loss from operations                                      (676)    (1,378)    (2,596)      (222)

Interest expense                                              (427)      (376)    (1,253)      (690)
Miscellaneous income, net                                        5          4         22         19
                                                          --------   --------   --------  ---------

    Loss before income taxes                                (1,098)    (1,750)    (3,827)      (893)

Income tax benefit                                            (406)      (604)    (1,337)      (308)
                                                          ---------  --------   --------  ---------

    Net loss                                              $   (692)  $ (1,146)  $ (2,490) $    (585)
                                                          =========  ========   ========= =========

Net loss per share:
    Basic                                                 $   (.15)  $   (.24)  $   (.52) $    (.12)
                                                          =========  =========  ========= =========
    Diluted                                               $   (.15)  $   (.24)  $   (.52) $    (.12)
                                                          =========  =========  ========= =========

Weighted average common and common
 equivalent shares outstanding:
    Basic                                                    4,749      4,748      4,749      4,748
                                                          =========  =========  ========= =========
    Diluted                                                  4,749      4,748      4,749      4,748
                                                          =========  =========  ========= =========
</TABLE>
















            See accompanying condensed notes to financial statements


                                      3



<PAGE>   4


                           THE SPORTSMAN'S GUIDE, INC.
                            STATEMENTS OF CASH FLOWS
                                   (UNAUDITED)

                            For the Nine Months Ended
                           September 30, 2000 and 1999

                            (In thousands of dollars)

<TABLE>
<CAPTION>

                                                                      2000            1999
                                                                      ----            ----
<S>                                                                <C>              <C>
Cash flows from operating activities:
  Net loss                                                         $ (2,490)        $   (585)
  Adjustments to reconcile net loss to net
   cash used in operating activities:
    Depreciation and amortization                                     1,608            1,336
    Other                                                               (13)             (12)
    Changes in assets and liabilities:
      Accounts receivable                                             2,968              143
      Inventory                                                       2,377          (19,748)
      Promotional material                                             (830)          (1,733)
      Prepaid expenses                                               (2,282)            (528)
      Checks written in excess of bank balances                        (793)           2,611
      Accounts payable                                               (2,704)           2,738
      Accrued expenses                                                 (596)            (206)
      Customer deposits and other liabilities                        (1,452)             (50)
                                                                   --------         --------
        Cash flows used in operating activities                      (4,207)         (16,034)

Cash flows from investing activities:
  Purchases of property and equipment                                (1,144)          (2,306)
                                                                   --------         --------
        Cash flows used in investing activities                      (1,144)          (2,306)

Cash flows from financing activities:
  Net proceeds from revolving credit line                             5,373           16,055
  Payments on long-term debt                                            (25)             (25)
  Proceeds from exercise of stock options
   and warrants                                                           3                7
                                                                   --------         --------
        Cash flows provided by financing activities                   5,351           16,037
                                                                   --------         --------

Decrease in cash and cash equivalents                                    --           (2,303)

Cash and cash equivalents at beginning of the period                     --            2,303
                                                                   --------         --------

Cash and cash equivalents at end of the period                     $     --         $     --
                                                                   ========         ========

Supplemental disclosure of cash flow information

Cash paid during the periods for:
      Interest                                                     $  1,222         $    544
      Income taxes                                                 $     71         $    161

</TABLE>





            See accompanying condensed notes to financial statements


                                      4


<PAGE>   5





                           THE SPORTSMAN'S GUIDE, INC.

                          NOTES TO FINANCIAL STATEMENTS
                                   (UNAUDITED)

Note 1:   Basis of Presentation

          The accompanying financial statements are unaudited and reflect all
          adjustments which are normal and recurring in nature, and which, in
          the opinion of management, are necessary for a fair presentation
          thereof. Reclassifications have been made to prior year financial
          information wherever necessary to conform to the current year
          presentation. Results of operations for the interim periods are not
          necessarily indicative of full-year results.

          In response to the Financial Accounting Standards Board's Emerging
          Task Force Consensus Opinion Issue 00-10 "Accounting for Shipping and
          Handling Fees," the Company reclassified shipping and handling
          revenues to Sales from Cost of Sales in the third quarter. For the
          three months and nine months ended September 30, 2000, $4.1 million
          and $13.8 million of shipping and handling revenues were reclassified
          to Sales. For the three and nine months ended September 30, 1999, $5.3
          million and $16.7 million of shipping and handling revenues were
          reclassified to Sales.

          The Company's fiscal quarter ends on the Sunday nearest September 30
          for 2000 and 1999, but for clarity of presentation, all periods are
          described as if the three and nine month periods end September 30.
          Fiscal third quarters 2000 and 1999 consisted of thirteen weeks. The
          three fiscal quarters 2000 and 1999 consisted of thirty-nine weeks.

Note 2:   Net Loss Per Share

          The Company's basic net loss per share amounts have been computed by
          dividing net loss by the weighted average number of outstanding common
          shares.

          For the three months and nine months ended September 30, 2000, no
          common share equivalents were included in the computation of diluted
          net loss per share. If the Company would have reported net income in
          the three months ended September 30, 2000, no common share equivalents
          would have been included in the computation of diluted net earnings
          per share. If the Company would have reported net income in the nine
          months ended September 30, 2000, 16,610 common share equivalents would
          have been included in the computation of diluted net earnings per
          share.

          For the three months and nine months ended September 30, 1999, no
          common share equivalents were included in the computation of diluted
          net loss per share. If the Company would have reported net income in
          the three months and nine months ended September 30, 1999, the common
          share equivalents that would have been included in the computation of
          diluted net earnings per share were 74,230 and 86,290.

          Options and warrants to purchase 694,669 and 502,039 shares of common
          stock with a weighted average exercise price of $5.79 and $6.83 were
          outstanding during the three months ended September 30, 2000 and 1999,
          but were not included in the computation of diluted net earnings per
          share because to do so would have been anti-dilutive.

          Options and warrants to purchase 640,232 and 460,996 shares of common
          stock with a weighted average exercise price of $6.11 and $6.92 were
          outstanding

                                       5



<PAGE>   6


          during the nine months ended September 30, 2000 and 1999, but were not
          included in the computation of diluted net earnings per share because
          to do so would have been anti-dilutive.


ITEM 2.     MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
            CONDITION AND RESULTS OF OPERATIONS

                              RESULTS OF OPERATIONS

  Three months and nine months ended September 30, 2000 compared to three months
  and nine months ended September 30, 1999

  SALES. Sales for the three months and nine months ended September 30, 2000 of
  $29.6 million and $95.9 million were $10.4 million or 26.0% lower and $26.5
  million or 21.7% lower than sales of $40.0 million and $122.4 million during
  the same periods last year. The decrease in sales for the third quarter and
  year to date were primarily due to a planned decrease in catalog circulation
  combined with lower than anticipated customer response rates and average order
  size. The Company's plan for 2000 was to improve profitability by reducing the
  number of catalog mailings through the elimination of unprofitable specialty
  catalog editions and monthly main catalog mailings to unprofitable segments of
  the house customer file. This strategy will yield lower sales compared to the
  prior year. The Company expected sales to decrease at a lower rate than
  advertising costs, producing a higher level of profitability through improved
  customer response rates.

  The catalog circulation plan for the third quarter and the first nine months
  was down approximately 38% and 27%, respectively, compared to the same periods
  last year. With the elimination of unprofitable catalog editions and customer
  segments, overall customer response rates were expected to improve over the
  prior year. Actual customer response rates in the third quarter and the first
  nine months were much lower than anticipated causing a significant shortfall
  to the projected sales level. Management believes that customer response rates
  during the first nine months were negatively impacted by late and undelivered
  catalogs by the United States Postal Service and unseasonably warm weather.

  At the end of the second quarter of 2000, the Company took additional actions
  to return the catalog to profitability. Certain organizational changes,
  largely reduction in headcount, were made which will reduce expenses by over
  $1.0 million on an annual basis. In addition, the Company's strategy was
  changed to refocus on the product/value relationship, increase catalog product
  density, enhance the value proposition and increase the membership of the
  Company's buyers' club. The majority of these changes will be implemented in
  the fourth quarter of 2000.

  Internet sales for the third quarter and the first nine months were
  approximately 16% and 14.5% of total sales, compared to 9.5% and 6.5%,
  respectively, during the same period last year. The Company defines Internet
  sales as those sales that are derived from our web sites and catalog orders
  that are processed online on our web sites.

  The Company mailed 11 catalog editions, including eight specialty editions,
  during the three months ended September 30, 2000, compared to 15 editions,
  including 12 specialty editions, during the same period last year. Year to
  date, the Company has mailed 31 catalog editions, including 22 specialty
  editions, compared to 39 editions, including 30 specialty editions, during the
  same period last year.

  Gross returns and allowances for the three months and nine months ended
  September 30, 2000 were $2.2 million or 6.8% of gross sales and $8.1 million
  or 7.7% of gross


                                       6




<PAGE>   7


  sales compared to $3.1 million or 7.2% of gross sales and $10.6 million or
  8.0% of gross sales during the same periods last year.


  GROSS PROFIT. Gross profit for the three months and nine months ended
  September 30, 2000 was $10.0 million or 33.7% of sales and $32.0 million or
  33.4% of sales compared to $13.2 million or 32.9% of sales and $41.9 million
  or 34.3% of sales during the same periods last year.

  The increase in the gross profit percentage for the third quarter of 2000 was
  largely due to higher product and shipping & handling margins. In the third
  quarter, product margins improved over the prior year primarily as a result of
  lower inventory related costs due to lower inventory levels and the number of
  stockkeeping units. The improvement in shipping & handling margins in the
  third quarter of 2000 was largely due to lower levels of backorders compared
  to the same period a year ago.

  The decrease in the gross profit percentage for nine months ended September
  30, 2000 was primarily due to higher distribution and merchandising costs,
  especially in the first and second quarters, as a result of lower sales
  volume.

  SELLING, GENERAL AND ADMINISTRATIVE EXPENSES. Selling, general and
  administrative expenses for the three months and nine months ended September
  30, 2000 were $10.7 million or 36.0% of sales and $34.6 million or 36.1% of
  sales, compared to $14.5 million or 36.4% of sales and $42.2 million or 34.5%
  of sales for the same periods last year.

  Selling, general and administrative expenses as a percentage of sales for the
  third quarter were virtually unchanged from the same period one year ago. For
  the third quarter of 2000, general and administrative expenses as a percentage
  of sales were higher compared to last year due primarily to lower sales
  volume. Selling expenses for the third quarter were lower as a percentage of
  sales compared to last year primarily as a result of improved customer
  response rates from eliminating unprofitable catalog editions and segments of
  the customer file. Although customer response rates for the third quarter
  improved over the prior year, overall response rates were not as high as
  anticipated. Selling, general and administrative expenses as a percentage of
  sales for the first nine months of 2000 were higher compared to last year due
  primarily to lower sales volume.

  Total catalog circulation during the third quarter and the first nine months
  of 2000 was 12.2 million and 40.2 million catalogs compared to 19.6 million
  and 55.0 million catalogs during the same periods last year. Advertising
  expense for the third quarter and the first nine months of 2000 was $6.0
  million or 20.1% of sales and $19.8 million or 20.7% of sales compared to $8.7
  million or 21.8% of sales and $25.2 million or 20.6% of sales for the same
  periods last year.

  LOSS FROM OPERATIONS. Loss from operations for the three months and nine
  months ended September 30, 2000 was ($676,000) and ($2.6) million compared to
  ($1.4) million and ($222,000) for the same periods last year.

  INTEREST EXPENSE. Interest expense for the three months and nine months ended
  September 30, 2000 was $427,000 and $1.3 million compared to $376,000 and
  $690,000 for the same periods last year. The increase in interest expense for
  the quarter and year to date was primarily due to higher levels of borrowing
  as a result of the net losses incurred to date.

  INCOME TAX BENEFIT. The income tax benefit for the three and nine month
  periods ended September 30, 2000 and 1999 reflects the Company's anticipated
  effective tax

                                        7


<PAGE>   8



  rate for the years ended December 31, 2000 and 1999, applied to the year to
  date net loss.

  NET LOSS. Net loss for the three months and nine months ended September 30,
  2000 was ($692,000) and ($2.5) million compared to ($1.1) million and
  ($585,000) for the same periods last year.

                        SEASONALITY AND QUARTERLY RESULTS

  The majority of the Company's sales historically occur during the second half
  of the year. The seasonal nature of the Company's business is due to the
  catalog's focus on outdoor merchandise and related accessories for the fall,
  as well as winter apparel and gifts for the holiday season. The Company
  expects this seasonality will continue in the future. In anticipation of
  increased sales activity during the fourth fiscal quarter, the Company incurs
  significant additional expenses for hiring employees and building inventory
  levels.

  The following table sets forth certain unaudited financial information for
each of the quarters shown.

<TABLE>
<CAPTION>
                                        First         Second       Third      Fourth
                                       Quarter        Quarter     Quarter     Quarter
                                       -------        -------     -------     -------
<S>                                    <C>            <C>         <C>         <C>
2000
  Sales                                $35,946        $30,344     $29,640
  Gross profit                          11,591         10,429      10,001
  Loss from operations                  (1,031)          (889)       (676)
  Net loss                                (922)          (876)       (692)

1999
  Sales                                $44,555        $37,799     $40,019     $65,700
  Gross profit                          15,314         13,453      13,169      22,948
  Earnings (loss) from operations          765            391      (1,378)      1,348
  Net earnings (loss)                      428            133      (1,146)        597


</TABLE>

                         LIQUIDITY AND CAPITAL RESOURCES

The Company meets its operating cash requirements through funds generated from
operations and borrowings under its revolving line of credit.

WORKING CAPITAL. The Company had working capital of $9.2 million as of September
30, 2000, compared to $11.3 million as of December 31, 1999. The decrease of
$2.1 million was primarily due to year to date net losses. The Company purchases
large quantities of manufacturers' close-outs and other individual product items
on an opportunistic or when-available basis, particularly in the case of
footwear and apparel. The seasonal nature of the merchandise or the time of
acquisition may require that it be held for several months before being offered
in a catalog. This can result in increased inventory levels thereby increasing
the Company's working capital requirements and related carrying costs.

The Company offers its customers an installment credit plan with no finance
fees, known as the "G.O. Painless 4-Pay Plan". Each of the four consecutive
monthly installments is billed directly to customers' credit cards. The Company
had installment receivables of $1.1 million at September 30, 2000 compared to
$4.1 million at December 31, 1999. The installment plan will continue to require
the allocation of working capital which the Company expects to fund from
operations and availability under its revolving credit facility.


                                       8



<PAGE>   9



In December 1999, the Company entered into a Credit and Security Agreement with
Wells Fargo Bank Minnesota, National Association, f/k/a Norwest Bank Minnesota,
National Association, providing a revolving line of credit up to $25.0 million,
subject to an adequate borrowing base, expiring in December 2002. The revolving
line of credit is for working capital and letters of credit. Letters of credit
may not exceed $10.0 million at any one time. Funding under the credit facility
consists of a collateral base of 55% of eligible inventory plus 80% of eligible
trade accounts receivable. Borrowings bear interest at the bank's prime rate.
The revolving line of credit is collateralized by substantially all of the
assets of the Company.

All borrowings are subject to various covenants. The most restrictive covenants
include a limit on monthly pretax loss, quarterly measurement of year-to-date
earnings (loss), maximum debt to net worth ratio, maximum days inventory levels
(as defined) and maximum annual spending level for capital assets. The agreement
also prohibits the payment of dividends to shareholders. Effective August 2,
2000, the Credit and Security Agreement was amended to provide an additional
$2.0 million in availability over the borrowing base until November 15, 2000.
Borrowings under the seasonal over-advance component bear interest at the bank's
prime rate plus 2% to 4%. As of September 30, 2000, the Company was in
compliance with all applicable covenants under the revolving line of credit
agreement. As of September 30, 2000, the Company had borrowed $18.0 million
against the revolving credit line compared to $12.6 million at December 31,
1999. Outstanding letters of credit were $471,000 at September 30, 2000 compared
to $1.5 million at December 31, 1999.

OPERATING ACTIVITIES. Cash flows used in operating activities for the nine
months ended September 30, 2000 were $4.2 million compared to $16.0 million for
the same period last year. The decrease in cash flows used in operating
activities was primarily the result of the decrease in the inventory purchases.

INVESTING ACTIVITIES. Cash flows used in investing activities for the nine
months ended September 30, 2000 were $1.1 million compared to $2.3 million for
the same period last year. The Company plans to expend approximately $1.4
million for capital additions during 2000.

FINANCING ACTIVITIES. Cash flows provided by financing activities during the
nine months ended September 30, 2000 were $5.4 million compared to $16.0 million
during the same period last year. The change in cash flows provided by financing
activities during the nine months ended September 30, 2000 compared to the prior
year was largely due to the lower level of inventory purchases.

The Company believes that cash flow from operations and borrowing capacity under
its revolving credit facility will be sufficient to fund operations for the next
twelve months.

                           FORWARD-LOOKING STATEMENTS

This report may contain forward-looking statements within the meaning of the
federal securities laws. Actual results could differ materially from those
projected in the forward-looking statements due to a number of factors,
including general economic conditions, a changing market environment for the
Company's products and the market acceptance of the Company's catalogs and
Internet offerings as well as the factors set forth in Exhibit 99 "Risk Factors"
to the Company's Annual Report on Form 10-K for the year ended December 31, 1999
filed with the Securities and Exchange Commission.





                                       9




<PAGE>   10





                           PART II. OTHER INFORMATION


ITEM 6.  EXHIBITS AND REPORTS ON FORM 8-K

    (a)      Exhibits

             10.1   Employment Agreement between the Company and Gary Olen dated
                    July 1, 2000

             27.    Financial Data Schedule

    (b)      Reports on Form 8-K

             No reports on Form 8-K were filed during the three months ended
             September 30, 2000.





























                                       10





<PAGE>   11



                                   SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.

                                       THE SPORTSMAN'S GUIDE, INC.


Date:  November 15, 2000               /s/Charles B. Lingen
                                       --------------------
                                       Charles B. Lingen
                                       Executive Vice President of Finance
                                       and Administration/CFO




















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