ALPINE LACE BRANDS INC
DEF 14A, 1997-05-23
GROCERIES & RELATED PRODUCTS
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May 23, 1997


Securities and Exchange Commission
450 Fifth Street, N.W.
Washington,  DC  20549

Re:      Alpine Lace Brands, Inc. (the "Company")
         Commission File No. 0-15584                   


Ladies and Gentlemen:

     Pursuant to Rule  14a-6(b)  and Rule  101(a)(iii)  of  Regulation  S-T, all
promulgated under the Securities Exchange Act of 1934, following this letter are
the Company's Notice of Annual Meeting, proxy statement (including the Company's
1997  Stock  Option  Plan  (the  "Plan"),  and form of  proxy.  All of the above
documents are being mailed to the Company's stockholders  commencing on or about
May 23, 1997. It is  anticipated  that shares to be issued  pursuant to the Plan
will be  registered  pursuant to the  Securities  Act of 1933 in July or August,
1997.

Very truly yours,


/s/Alice M. Clark
_________________
Alice M. Clark
Corporate Attorney

Enclosure
<PAGE>
                                  SCHEDULE 14A
                                 (Rule 14a-101)

                     INFORMATION REQUIRED IN PROXY STATEMENT
                            SCHEDULE 14A INFORMATION

                   Proxy Statement Pursuant to Section 14 (a)
             of the Securities Exchange Act of 1934 (Amendment No. )

Filed by the registrant     |X|
Filed by a party other than the registrant  |_|
Check the appropriate box:
|_|  Preliminary proxy statement
|_|  Confidential, for use of the Commission Only (as permitted by 
     Rule 14a-6(e)(2))
|X|  Definitive proxy statement
|_|  Definitive additional materials
|_|  Soliciting material pursuant to Rules 14a-11(c) or 14a-12

                            ALPINE LACE BRANDS, INC.
- - - -------------------------------------------------------------------------------

                  (Name of Registrant as Specified in Charter)
 
- - - -------------------------------------------------------------------------------

    (Name of Person(s) filing Proxy Statement, if other than the Registrant)

Payment of filing fee (check the appropriate box):
|X|  No fee required.
|_|  Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.
     (1) Title of each class of securities to which transaction applies:

 
- - - -------------------------------------------------------------------------------


     (2) Aggregate number of securities to which transaction applies:

 
- - - -------------------------------------------------------------------------------


     (3) Per unit  price  or other  underlying  value  of  transaction  computed
     pursuant  to Exchange  Act Rule 0-11.  (Set forth the amount on which the 
     filing fee is calculated and state how it was determined):

 
- - - -------------------------------------------------------------------------------


     (4) Proposed maximum aggregate value of transaction:

- - - -------------------------------------------------------------------------------


     (5) Total fee paid:

- - - -------------------------------------------------------------------------------

|_| Fee paid previously with preliminary materials. 

|_| Check box if any part of the fee is offset as provided by Exchange  Act Rule
0-11(a)(2)  and  identify  the  filing  for  which the  offsetting  fee was paid
previously.  Identify the previous filing by registration  statement  number, or
the Form or Schedule  and the date of its filing:  

     (1) Amount  Previously  Paid:
- - - -------------------------------------------------------------------------------

     (2) Form, Schedule or Registration Statement No.:
- - - -------------------------------------------------------------------------------

     (3) Filing Party:
- - - -------------------------------------------------------------------------------

     (4) Date Filed:
- - - -------------------------------------------------------------------------------

<PAGE>
                                                                   May 21, 1997


Dear Stockholders:

     You are cordially invited to attend the 1997 Annual Meeting of Stockholders
of Alpine Lace Brands,  Inc., which will be held at the Sheraton Newark Airport,
128 Frontage Road,  Newark,  New Jersey 07114 on Friday,  June 20, 1997 at 10:00
a.m., local time.

     Information about the Annual Meeting, including a listing and discussion of
the matters on which the  Stockholders  will act,  may be found in the  enclosed
Notice of Annual Meeting and Proxy  Statement.  The Annual Report for the fiscal
year ended December 31, 1996 has also been enclosed.

     We hope  that you  will be able to  attend  the  Annual  Meeting.  However,
whether or not you anticipate attending in person, I urge you to complete,  sign
and return the enclosed  proxy card  promptly to ensure that your shares will be
represented at the Annual  Meeting.  If you do attend,  you will, of course,  be
entitled to vote in person, and such vote will revoke your proxy.

                                                         Sincerely,



                                                         /s/Carl T. Wolf
                                                         _____________________ 
                                                         CARL T. WOLF
                                                         Chairman of the Board


<PAGE>


                            ALPINE LACE BRANDS, INC.
                                111 Dunnell Road
                           Maplewood, New Jersey 07040

                                ________________

                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                                ________________




To our Stockholders:

     Notice is  hereby  given  that the  Annual  Meeting  of  Stockholders  (the
"Meeting")  of Alpine Lace Brands,  Inc. (the  "Company")  will be held at 10:00
a.m., local time, on Friday,  June 20, 1997 at the Sheraton Newark Airport,  128
Frontage Road, Newark, New Jersey 07114 for the following purposes:

     1. To elect Directors.

     2. To approve  the  adoption  of the Alpine Lace  Brands,  Inc.  1997 Stock
Option Plan.

     3. To ratify the selection by the Board of Directors of Grant  Thornton LLP
as the Company's independent certified public accountants for 1997.

     4. To consider and act upon any other  business as may properly come before
the Meeting or any adjournment thereof.

     Only  holders of Common  Stock of record at the close of business on May 9,
1997 are  entitled  to notice of and to vote at the  Meeting or any  adjournment
thereof.

                                             By Order of the Board of Directors


                                             KENNETH E. MEYERS
                                             Secretary


May 21, 1997

WHETHER OR NOT YOU EXPECT TO ATTEND THE MEETING, PLEASE COMPLETE, SIGN AND
DATE THE ENCLOSED PROXY AND PROMPTLY RETURN IT IN THE RETURN ENVELOPE
PROVIDED TO THE COMPANY'S TRANSFER AGENT, CONTINENTAL STOCK TRANSFER & TRUST
COMPANY, 2 BROADWAY, NEW YORK, NEW YORK 10004, TO BE RECEIVED NO LATER THAN
JUNE 13, 1997. IN ORDER TO AVOID THE ADDITIONAL EXPENSE TO THE COMPANY OF
FURTHER SOLICITATION, WE ASK YOUR COOPERATION IN MAILING IN YOUR PROXY
PROMPTLY.



<PAGE>


                            ALPINE LACE BRANDS, INC.
                                111 Dunnell Road
                           Maplewood, New Jersey 07040
                                 ______________

                                 PROXY STATEMENT
                                 ______________


     This  statement  is  furnished  by the Board of  Directors  of Alpine  Lace
Brands,  Inc. (the "Company") in connection with the solicitation of proxies for
use at the Annual Meeting of  Stockholders  (the  "Meeting") to be held at 10:00
a.m., local time, on Friday,  June 20, 1997 at the Sheraton Newark Airport,  128
Frontage Road,  Newark,  New Jersey 07114 and at any adjournments  thereof.  The
purpose  of the  Meeting  and the  matters to be acted upon are set forth in the
accompanying Notice of Annual Meeting of Stockholders.

     If the accompanying form of Proxy is executed properly and returned, shares
represented  by it  will  be  voted  at  the  Meeting  in  accordance  with  the
instructions on the Proxy.  However,  if no instructions  are specified,  shares
will be voted for the  election  as  Directors  of those  nominees  named in the
Proxy,  for approval of the Alpine Lace Brands,  Inc. 1997 Stock Option Plan and
for the  ratification  of the  selection of Grant  Thornton  LLP as  independent
certified accountants.  For purposes of determining the presence of a quorum for
transacting  business at the Meeting,  abstentions and broker "non-votes" (i.e.,
proxies from brokers or nominees  indicating that such persons have not received
instructions  from the beneficial owner or other persons entitled to vote shares
on a particular matter with respect to which the brokers or nominees do not have
discretionary  power)  will be treated as shares that are present but which have
not been voted.

     Any Proxy executed and returned by a stockholder may be revoked at any time
prior to the time it is voted by written  notice to the Secretary of the Company
at the above address or by the execution and return of a later dated proxy.  Any
stockholder may attend the Meeting and vote in person whether or not a Proxy was
previously submitted. The persons named as proxies are officers of the Company.

     The close of  business on May 9, 1997 has been fixed as the record date for
the  determination  of stock- holders entitled to notice of, and to vote at, the
Meeting.  On May 9, 1997,  the  Company  had  5,124,472  shares of Common  Stock
outstanding  and  entitled  to vote.  Such  shares of Common  Stock are the only
voting securities of the Company.  Each share held of record will be entitled to
one vote at the Meeting. It is expected that the Notice of Annual Meeting, Proxy
Statement and form of Proxy will first be mailed to stockholders on or about May
21, 1997.

     The expense of solicitation will be borne by the Company.  The solicitation
of Proxies will be largely by mail but may include  telephonic,  telegraphic  or
oral communications by officers of the Company.  The Company will also reimburse
brokers or other persons  holding shares in their names or in the names of their
nominees for the  reasonable  out-of-pocket  expenses in forwarding  Proxies and
proxy materials to the beneficial owners of such shares.

                              ELECTION OF DIRECTORS

     It is proposed that the eight  Directors named below will be elected at the
Meeting.  It is the intention of the persons named in the  accompanying  form of
Proxy to vote for the election of Carl T. Wolf, Marion F. Wolf,  Richard Cheney,
Richard S. Hickok,  Howard M. Lorber,  Joseph R. Rosetti,  Marvin Schiller,  and
John M. Small, all of whom are currently  members of the Board of Directors.  No
Proxy may be voted for more  persons than the number of nominees  listed  below.
The  nominees  receiving  a plurality  of the votes cast at the Meeting  will be
elected as  Directors.  Abstentions  from  voting and  broker  non-votes  on the
election of directors  will have no effect since they will not  represent  votes
cast at the Meeting for the purpose of electing directors.



<PAGE>

     The Board of Directors  has no reason to believe that any of the  Directors
nominated as described  herein will become  unavailable  to serve,  but, if that
should occur before the Meeting, Proxies will be voted for such other persons as
the Board of Directors may nominate.

Information Regarding Nominees

     A  description  of each person  nominated for election as a Director of the
Company is provided below:

     Carl T. Wolf, 53, is Chairman of the Board,  President and Chief  Executive
Officer of the Company.  Mr. Wolf founded the Company and its  predecessors  and
has been the  chief  executive  officer  of each of them  since  its  inception,
beginning  in 1983.  He  became a  Director  of the  Company  shortly  after its
incorporation  in  February,  1986.  From  1977  through  1985,  he was also the
President  and sole  stockholder  of  Market  Finders  Brokerage,  Inc.,  a food
brokerage firm which he founded with Marion F. Wolf, his wife.  Prior to forming
Market Finders  Brokerage,  Inc., Mr. Wolf was Manager- Specialty Foods Division
of Standard  Brands Inc. in 1977,  was Vice  President,  General  Manager Cheese
Division  and a director of Brooke Bond Foods,  Inc., a food  manufacturing  and
distributing  company,  from 1974  through  1976 and had been  employed in other
positions in that company since 1971.  Mr. Wolf is a Phi Beta Kappa  graduate of
Rutgers  University and received his M.B.A.  with Honors (Beta Gamma Sigma) from
the University of Pittsburgh.

     Marion F. Wolf,  54,  became a Director of the Company in March,  1986.  In
January,  1991, Mrs. Wolf became Vice President-Food Service of the Company. She
was President and sole stockholder of Market Finders  Brokerage,  Inc. from 1985
to 1990.  In May,  1990  Market  Finders  Brokerage,  Inc.  sold its  commission
brokerage  business to an unrelated  party,  but Mrs. Wolf continued to serve as
President of this business until  December,  1990.  See "Certain  Transactions -
Market Finders Brokerage, Inc."

     Richard Cheney,  75, became a Director of the Company in August,  1994. Mr.
Cheney is the  former  Chairman  of Hill &  Knowlton,  an  international  public
relations and public affairs company, where he had been employed since 1988. Mr.
Cheney  retired from Hill & Knowlton in August 1993.  Mr. Cheney is on the Board
of Directors of Chattem, Inc., Rowe Furniture Corporation and Stoneridge, Inc.

     Richard S.  Hickok,  71,  became a Director of the Company in March,  1988.
Since  January,  1990,  Mr.  Hickok has been the Chairman of Hickok  Associates,
Inc., a financial  services  consulting firm. Mr. Hickok is the retired Chairman
of KMG  Main  Hurdman,  Certified  Public  Accountants  (now  part of KPMG  Peat
Marwick).  He retired in 1983 following 35 years in public  accounting  with KMG
Main Hurdman serving  progressively  as partner,  Managing Partner and Chairman.
Since 1983, Mr. Hickok has been a consultant and director of numerous public and
private  companies.  He  is a  director  of  Comstock  Resources,  Inc.,  Marcam
Corporation, Marsh McLennan Companies, Inc., and ProjectaVision, Inc.

     Howard M. Lorber, 48, became a Director of the Company in September,  1993.
He is the Chairman and Chief Executive  Officer of Hallman & Lorber  Associates,
Inc., a consulting and actuarial firm for pension and profit sharing plans.  Mr.
Lorber is also President and Chief  Operating  Officer and a member of the board
of Directors of New Valley Corporation (formerly Western Union Corporation),  as
well as Chairman of the Board of Directors and CEO of Nathans Famous, Inc. He is
also a member  of the Board of  Directors  of United  Capital  Corp.,  and Prime
Hospitality Corp., and a Trustee of the Board of Long Island University.




                                       -2-

<PAGE>


     Joseph R. Rosetti,  63,  became a Director of the Company in August,  1992.
Mr.  Rosetti has been since May, 1991 the Vice Chairman of Kroll  Associates,  a
private  investigative  and  consulting  organization.  Prior to  joining  Kroll
Associates in April 1987,  Mr.  Rosetti was in charge of worldwide  security for
International  Business  Machines  Corporation.  Prior to joining  International
Business Machines Corporation, Mr. Rosetti held a number of government positions
with the United States  Departments  of Justice and Treasury.  He is a member of
the Board of Directors  of  Rapor-Security  Access Co. and Security  Technology,
Inc.
 
     Dr. Marvin Schiller,  63, became a Director of the Company in August, 1994.
Dr.  Schiller  is the  former  Managing  Director  of  A.T.  Kearney,  Inc.,  an
international  management  consulting  firm,  where he had been since  1959.  He
retired from A.T. Kearney, Inc. in December, 1994. Dr. Schiller is the author of
numerous  articles in professional and business journals and is an active public
speaker.  He is a member of the Board of  Directors of the  Lepercq-Istel  Fund,
Inc.,   Reprise  Capital   Corporation,   Salant   Corporation,   and  Strategic
Agricultural Management Corporation.  He is the former Chairman of the Board and
Chief Executive Officer of the American Society for the Prevention of Cruelty to
Animals  (ASPCA),  President of the Mental Illness  Foundation,  and serves as a
member of the Board of  Visitors  of the  College of Social  Science at Michigan
State University.

     John M. Small,  49,  became a Director of the Company in March,  1997.  Mr.
Small has been a Senior Partner at CSC Weston Group, a business unit of Computer
Sciences  Corporation,  since  1995.  Prior to  joining  CSC,  Mr.  Small  was a
Principal of Weston Group, a management consulting firm specializing in Business
and Marketing Strategy within the Food,  Beverage,  Healthcare and Personal Care
industries,  from 1988 to 1995.  Prior to joining  Weston Group,  Mr. Small held
various management  positions at General Foods  Corporation,  from 1972 to 1988,
and, most notably,  was  responsible  for the  development  and  introduction of
Jell-O  Pudding  Pops.  Mr.  Small has also been  retained as an expert  witness
regarding  matters within the Dairy  industry.  Mr. Small received his B.A. from
New York  University's  University  College of Arts and Sciences in 1969 and his
MBA from New York University's  Graduate School of Business  Administration (now
named the Leonard Stern School of Business Administration) in 1974.

     All  Directors of the Company hold office until the next annual  meeting of
stockholders and until their successors have been duly elected and qualify.
 
            THE BOARD OF DIRECTORS RECOMMENDS THAT STOCKHOLDERS VOTE
                          FOR THE NOMINEES FOR DIRECTOR


Information Regarding Directors and Board Committees

     The Board of Directors  currently has 9 members.  Stephen Sadove, a current
member  of the  Board,  has  decided  not to seek  re-election  to the Board for
personal reasons.  Mr. Sadove, 45, became a Director of the Company in December,
1994.  Since 1991,  Mr.  Sadove has been the  President of Worldwide  Clairol (a
subsidiary  of  Bristol-Meyers  Squibb  Company).  Mr. Sadove is a member of the
Board of Directors  of Hazelden  and Saks  Holdings and the Board of Trustees of
several  non-profit  institutions.  After  the  Annual  Meeting,  the  Board  of
Directors will have 8 members.

     The Company  has an Audit  Committee  which is composed of Messrs.  Cheney,
Hickok  and  Lorber.  The Audit  Committee  considers  matters  relating  to the
adequacy of the Company's internal financial controls and the objectivity of the
Company's financial reporting, reviews the Company's annual financial statements
and the performance of the Company's  auditors and makes  recommendations to the
Board of Directors with respect to these matters.  The Audit  Committee met once
during 1996.


                                       -3-

<PAGE>


     The  Company has a  Compensation  Committee  currently  composed of Messrs.
Rosetti,  Sadove and  Schiller.  The duties of the  Compensation  Committee  are
described  below under  "Alpine Lace  Brands,  Inc.  Report of the  Compensation
Committee." The Compensation Committee met once during 1996.

     The  Board  of  Directors  has no  nominating  committee  and has no  other
standing  committees  except  for  the  Audit  Committee  and  the  Compensation
Committee.

     During 1996,  there were 6 meetings of the  Company's  Board of  Directors.
Each  of the  Directors,  except  Mr.  Lorber,  attended  more  than  75% of the
aggregate of such meetings of the Board of Directors and  Committees on which he
served during 1996.

Directors' Compensation

     In 1996,  the Company began paying each of the Directors of the Company who
is not also an  employee  of the  Company an annual  retainer  of  $2,500.  This
retainer is paid in two  installments of $1,250 on each of January 1 and July 1.
A  director  must be in  office on the date an  installment  is paid in order to
receive such installment. The Company also pays each of its Directors who is not
also  an  employee  of the  Company  a fee  of  $1,500  ($750  in  the  case  of
participation  by  telephone)  for each  meeting  of the Board of  Directors  or
committee of the Board of Directors attended, subject to a maximum of $2,250 for
attendance  at more than one meeting on any one day.  The  Company's  1987 Stock
Option Plan (as amended) currently  provides,  among other things, that (i) each
person (who is not an employee  of the  Company or a  subsidiary)  who becomes a
Director  after  January 11, 1993 will  automatically  receive,  upon becoming a
Director,  a grant of an option to purchase 6,600 shares of the Company's Common
Stock at the then fair market value,  and (ii) each such  non-employee  Director
will automatically  receive,  on November 1 of each year commencing  November 1,
1995, an option to purchase  6,600 shares of the  Company's  Common Stock at the
then fair market value.  All such options vest over three years and terminate 10
years  after the date of grant.  These  automatic  grants  of stock  options  to
non-employee  Directors  will continue under the 1997 Stock Option Plan, if that
plan is approved by stockholders  (see the discussion under the "Approval of the
Adoption of the Alpine Lace Brands, Inc. 1997 Stock Option Plan" below).

Information Regarding Executive Officers

     A description of each executive officer of the Company is provided below:

     Carl T. Wolf, 53, is Chairman of the Board,  President and Chief  Executive
Officer of the Company. A description of Mr. Wolf appears on page 2.

     Marion F. Wolf,  54, is Vice President - Food Service and a Director of the
Company. A description of Mrs. Wolf appears on page 2.

     Kenneth E. Meyers,  37, is President of MCT Dairies,  Inc., a subsidiary of
the  Company,  where he has been  employed  since  July,  1985 and has also been
Secretary of the Company since February, 1986; from March, 1983 to July, 1985 he
directed the sales  activities  for PreMonde  Alpine Lace Swiss Cheese and other
specialty  products at the Company's  predecessor First World Cheese Associates.
Prior to joining the Company,  Mr. Meyers served as a sales agent for Dictaphone
Corporation, a division of Pitney-Bowes,  Inc., following his graduation in 1982
from the University of Rhode Island.

     George S. Wenger,  47, has been Vice  President - General  Manager  Branded
Division Sales of the Company and its predecessor  First World Cheese Associates
since October, 1985. Prior to joining the Company, Mr. Wenger was Executive Vice
President and principal of Wenger-Crates & Assoc., Inc., a retail food brokerage
firm in Cleveland,  Ohio, with which Mr. Wenger had been associated  since 1972.
Mr. Wenger is a graduate of Ohio University.

                                       -4-

<PAGE>


     Arthur  Karmel,  39, has been Vice President - Finance of the Company since
January,  1995.  Mr. Karmel was elected Vice President in May, 1992 and had been
the Controller since March, 1989. Mr. Karmel joined the Company in October, 1987
as a Senior  Accountant.  Prior to joining the Company,  Mr. Karmel held various
accounting  positions with the advertising  agencies of Scali,  McCabe,  Sloves,
Inc. from 1986 to 1987 and  Cunningham  and Walsh,  Inc. from 1983 to 1986.  Mr.
Karmel graduated from Brooklyn College.

     Dominick F. Gonnella, 28, has been Vice President-Operations of the Company
since July,  1994.  In April,  1994,  Mr.  Gonnella  was promoted to Director of
Operations.  In October,  1992, Mr. Gonnella advanced to the Production Planning
and Purchasing position.  Mr. Gonnella joined the Company in January,  1990, and
held the position of Inventory  Control  Manager  through  September,  1992. Mr.
Gonnella is a graduate of Kean College.


     The officers of the Company are elected  annually by the Board of Directors
at its meeting the day of the Annual Meeting of Stockholders.

     There are no family  relationships  between  any  Directors  and  executive
officers of the Company, except that Carl T. Wolf and Marion F. Wolf are husband
and wife.



Security Ownership

     The following table sets forth information for Goldman,  Sachs & Co., owner
of more than 5% of the Company's  Common Stock, as reported in its Schedule 13G,
dated  February  14,  1997,  and, as of May 9, 1997,  for each of the  Company's
Directors,  for each of the Company's executive officers included in the Summary
Compensation  Table  set  forth  under  the  caption   "Compensation  and  Other
Information  Concerning  Executive  Officers' and for all executive officers and
Directors  of the Company as a group.  Information  with  respect to  beneficial
ownership is based upon  information  furnished to the Company by each  security
holder.  The warrants and options  referred to in the footnotes to the table are
presently exercisable or exercisable within 60 days after May 9, 1997.

                                       -5-

<PAGE>
<TABLE>
<S>                                                                  <C>                      <C>


                                                                    Amount                 Percentage
                                                                  and Nature             of Outstanding
                                                                 of Beneficial               Common
                   Name and Address(1)                           Ownership(2)                 Stock 
Carl T. Wolf.............................................          1,585,468(3)(4)            30.7%
Goldman, Sachs & Co.                                                 471,400                   9.2%
86 Broad Street
New York, NY  10004
Kenneth E. Meyers........................................            102,101(5)                2.0%
George S. Wenger.........................................             86,582(5)                1.7%
Marion F. Wolf...........................................             90,834(3)(6)             1.8%
Arthur Karmel............................................             38,167(7)                 (8)
Richard Cheney...........................................             13,200(9)                 (8)
Richard S. Hickok........................................             22,202(10)                (8)
Howard M. Lorber.........................................             12,700(11)                (8)
Joseph R. Rosetti........................................             17,800(12)                (8)
Stephen Sadove...........................................              8,200(13)                (8)
Marvin Schiller..........................................             12,200(9)                 (8)
John M. Small............................................                  0                     -
All executive officers and Directors as
  a group................................................          1,921,121(14)              35.7%

____________________
 (1)     Unless otherwise indicated, the address of each beneficial owner is c/o Alpine Lace Brands, Inc., 111
         Dunnell Road, Maplewood, New Jersey 07040.
 (2)     Unless otherwise indicated, the persons shown have sole voting and investment power with respect to
         the shares listed.
 (3)     Includes 75,000 shares of Common Stock jointly owned by Carl T. Wolf and Marion F. Wolf.
 (4)     Includes options to purchase 33,869 shares of Common Stock granted pursuant to the Company's 1987
         Stock Option Plan (the "1987 Plan").
 (5)     Includes options to purchase 55,584 shares of Common Stock granted pursuant to the 1987 Plan.
 (6)     Includes options to purchase 10,834 shares of Common Stock granted pursuant to the 1987 Plan.
 (7)     Includes options to purchase 19,667 shares of Common Stock granted pursuant to the 1987 Plan.
 (8)     Less than one percent.
 (9)     Includes options to purchase 8,200 shares of Common Stock granted pursuant to the 1987 Plan.
(10)     Includes 5,250 restricted special warrants to purchase 5,250 shares of Common Stock and options to
         purchase 12,200 shares of Common Stock granted pursuant to the 1987 Plan and includes 667 restricted
         special warrants to purchase 2,001 shares of Common Stock and 667 warrants, with such 667 warrants
         exercisable to purchase an additional 1,000 shares of Common Stock.
(11)     Consists of options to purchase 12,700 shares of Common Stock granted pursuant to the 1987 Plan.
(12)     Includes options to purchase 15,200 shares of Common Stock granted pursuant to the 1987 Plan.
(13)     Consists of options to purchase 8,200 shares of Common Stock granted pursuant to the 1987 Plan.
(14)     Includes (i) 667 restricted special warrants to purchase 2,001 shares of Common Stock and 667
         warrants, with such 667 warrants exercisable to purchase an additional 1,000 shares of Common Stock,
         (ii) 5,250 restricted special warrants to purchase 5,250 shares of Common Stock, and (iii) options to
         purchase 243,404 shares of Common Stock granted pursuant to the 1987 Plan and presently exercisable
         or exercisable within 60 days after May 9, 1997.
</TABLE>


                                       -6-

<PAGE>



            APPROVAL OF THE ADOPTION OF THE ALPINE LACE BRANDS, INC.
                             1997 STOCK OPTION PLAN

     Since 1987,  one year after the Company  became  publicly held, the Company
has had a stock  option  plan in order  to  attract  and  retain  employees  and
directors and to furnish  additional  incentives to those persons by encouraging
them to become owners of the Company's Common Stock.  That plan, the Alpine Lace
Brands, Inc. 1987 Stock Option Plan (the "1987 Plan"),  expired on May 13, 1997.
The Board of Directors  adopted a successor  plan, the Alpine Lace Brands,  Inc.
1997 Stock Option Plan (the "1997  Plan"),  on February 13, 1997 and  recommends
that such adoption be approved by stockholders.

     The 1997  Plan,  which is  substantially  the  same as the  1987  Plan,  is
described  below.  Such description is qualified in its entirety by reference to
the  complete  text of the 1997  Plan,  a copy of which is  attached  hereto  as
Exhibit A.

Eligibility for and Grants of Stock Options

     Under the 1997 Plan,  employees  of the  Company and its  subsidiaries  are
eligible  for  grants of stock  options.  There  were 134 such  employees  as of
December 31, 1996. In addition,  the 1997 Plan provides for automatic  grants of
stock  options  to  non-employee   directors  of  the  Company  or  any  of  its
subsidiaries  upon becoming a director and annually  thereafter.  After the 1997
Annual  Meeting,  there will be 6 directors  of the Company  eligible for annual
grants.

     The 1997 Plan provides for an automatic grant to each non-employee director
of a stock  option to  purchase  6,600  shares of Common  Stock upon  becoming a
director and for an automatic  grant to each non-  employee  director of a stock
option to purchase  6,600 shares of Common Stock on each  November 1 thereafter.
The  exercise  price per share for all such grants is the then Fair Market Value
per share of Common Stock. ("Fair Market Value" is defined, in relevant part, as
the  reported  closing  price per  share on the  National  Market  System of the
National  Association of Securities Dealers Automated Quotations System (NASDAQ)
on the day prior to the  relevant  date or, if there was no such price  reported
for such date, on the next  preceding  date for which such price was  reported.)
All of the automatic grants of stock options to non-employee  directors vest one
third per year for three years and all such stock options  expire 10 years after
the date of grant. In addition to automatic  grants,  the Board of Directors may
make additional grants to non-employee directors.

     Grants  of stock  options  to  employees  are made at such  times,  in such
amounts  and on such  terms  and  conditions  as a  Committee  of the  Board  of
Directors  shall  determine.  The Committee shall consist of not less than three
directors  who are  both  (i)  "non-employee  directors"  as  specified  by Rule
16b-3(b)(3)(i)  promulgate  under the  Securities  Exchange Act of 1934 and (ii)
"outside directors" as required by regulations  promulgated under Section 162(m)
of the Internal  Revenue Code of 1986,  as amended (the  "Code").  The Committee
shall also have the power to construe  and  interpret  the plan and to establish
rules  and  regulations  for  its   administration.   The  1987  Plan  has  been
administered by the Compensation Committee of the Board of Directors,  and it is
anticipated  that the 1997 Plan will also be  administered  by the  Compensation
Committee.  The Board of Directors can also  exercise the powers  granted to the
Committee.

     Stock  options  granted to employees may be  "incentive  stock  options" as
defined in Section 422 (b) of the Code or "non-qualified  options." An incentive
stock  option  receives  special  tax  treatment  under  the Code as more  fully
described  below.  The Committee can determine all the terms and conditions of a
stock option except in the case of incentive  stock  options the exercise  price
per share may not be less than 100% of the Fair Market Value per share of Common
Stock on the date of grant,  no incentive  stock option may be exercisable for a
period  exceeding  10 years and there are special  limitations  on the number of
shares  that may be subject to  incentive  stock  options.  No more than  75,000
shares may be subject to stock  options  granted  under the 1997 Plan to any one
individual during any one calendar year.


                                       -7-

<PAGE>


     A stock  option grant does not confer any right on any employee or director
to remain an employee or director of the Company.  Stock  options  granted under
the  1997  Plan  are  not  transferable  except  by  the  laws  of  descent  and
distribution or pursuant to a qualified domestic relations order.

Shares Available for Grants

     Under the 1997 Plan, a total of 1,500,000  shares of the  Company's  Common
Stock, $.01 par value, will be available for issuance upon the exercise of stock
option  grants,  subject to  adjustment on the  occurrence of certain  events as
described  below.  The Company  contemplates  the use of treasury  shares and of
authorized  but unissued  shares of the Company's  Common Stock or a combination
thereof for the 1997 Plan. Shares subject to grants of stock options that expire
unexercised  or are  otherwise  terminated  will again be  available  for future
grants.

     The reported  closing price of the Company's  Common Stock on the NASDAQ on
May 14, 1997 was $5.50 per share.

     Under the expired 1987 Plan,  an  aggregate  of 1,000,000  shares of Common
Stock were  available  for issuance of which 65,053  shares of Common Stock were
issued  upon the  exercise of stock  options  granted  under that plan,  634,799
shares are subject to  outstanding  stock options and 300,148  shares were never
subject to stock  option  grants and will not be issued  since the 1987 Plan has
expired.  Outstanding stock options will become exercisable and may be exercised
at various times through 2007 when the last grants made under that plan expire.

Exercise of Stock Options; Effect of Termination

     Stock options granted under the 1997 Plan may be exercised by giving notice
to the Company and paying the exercise price. Payment may be made in cash or, if
approved by the Committee, by the surrender to the Company of outstanding shares
of Common Stock or a  combination  of cash and shares.  The  Committee  may also
allow other forms of payment.

     Generally,  a stock option  granted under the 1997 Plan will terminate upon
the termination of an option  holder's status as an employee or a director.  The
1997 Plan provides grace periods for exercising outstanding stock options in the
event of  involuntary  termination by the Company  without cause,  retirement or
permanent  disability.  No additional  stock options may vest during these grace
periods,   however.   In  the  event  of  death,   including  death  during  the
aforementioned  grace periods,  no additional stock options will vest, but there
will be a 1-year grace period for exercise.  In addition,  the Committee has the
discretion to provide for other periods for exercise upon termination.  No grace
period  under the 1997 Plan can  extend  the term of a stock  option  beyond the
original expiration date.

Federal Tax Consequences

     Options  granted  under the Plan may be either  "incentive  stock  options"
entitled to treatment as such for Federal  income tax purposes under Section 422
of the Code or "nonqualified options" not entitled to such treatment.

     Upon exercise of an incentive  stock option under the Plan, the participant
will not then  recognize  income  (although  the  bargain  element  realized  on
exercise is a tax preference for alternative  minimum tax purposes).  So long as
the optionee  holds shares  acquired for at least 2 years after grant and 1 year
after  exercise,  capital  gain (or  loss)  will be taken  into  account  by the
optionee  only upon the  subsequent  disposition  of the shares  acquired on the
exercise  of the  option.  The  gain or loss  recognized  will be  equal  to the
difference  between the amount  realized on disposition  and the exercise price.
The Company  will  generally  not be entitled  to any income tax  deductions  in
connection with incentive stock options. Incentive stock options must meet

                                       -8-

<PAGE>


certain  requirements  imposed by the Code regarding exercise price, timing
of exercise, timing of disposition of stock after exercise, and other matters.

     In the case of a nonqualified option or an incentive stock option where not
all  requirements  have been met, the  optionee  will have  ordinary  income for
Federal  income tax  purposes at the time of  exercise  of the  option,  and the
Company  will be entitled to a deduction,  in an amount equal to the  difference
between  the fair  market  value of the shares on the date of  exercise  and the
exercise price. Upon the subsequent  disposition of the stock, the optionee will
recognize  capital  gain (or loss)  equal to the  difference  between the amount
realized  on  disposition  and the  stock's  fair  market  value  on the date of
exercise.  The Company will not be entitled to any further deduction at the time
of any subsequent disposition. Any deduction that the Company may be entitled to
may be limited by Section 162(m) of the Code.

     Subject to the  satisfaction  of the  requirements  referred to above,  the
options  granted  to  employees  participating  in the Plan  will  generally  be
"incentive stock options" for Federal income tax purposes.

     The Company has the right to deduct from all amounts  payable in cash to an
optionee under the Plan any taxes required by law to be withheld with respect to
such cash  payments  or any  amounts  required  to be  withheld in order for the
Company to claim an income tax deduction with respect to such cash payments.  In
addition, the Company has the right to require an optionee to pay to the Company
the amount which the Company is or will be required to withhold  with respect to
the  issuance of shares  under the Plan in order for the Company to pay taxes or
claim an income tax deduction with respect to the issuance of such shares,  and,
in lieu of such  payment,  the Company has the right,  at the  discretion of the
Committee,  to retain a sufficient  number of shares  (valued at the Fair Market
Value on the date of exercise) to cover the amount required to be withheld.

Adjustments; Repurchases; Regulatory Requirements

     The 1997 Plan  provides  that the  Board of  Directors  may make  equitable
adjustments  in the number of shares  reserved for issuance and in the number of
stock  options  granted  under  the 1997  Plan in the  event of a change  in the
corporate  structure or in Common Stock of the Company.  Upon certain  corporate
events  such  as  the   dissolution   or   liquidation   of  the  Company  or  a
reorganization,  merger or consolidation of the Company with another corporation
in which the Company is not the surviving  corporation,  all  outstanding  stock
options  will  vest and may be  exercised  for such  securities,  notes or other
property  (including  cash) that would have been received had the  option-holder
held an  equivalent  number  of  shares  of Common  Stock.  Any  options  not so
exercised will  terminate.  The Committee may also  determine  that  alternative
provision  for  the  stock  options  made  in  connection   with  the  corporate
transaction  are  adequate,  in which case the stock  options  will  continue in
accordance with such alternative provisions. In the event of a Change in Control
of the  Company  and,  within  one  year,  termination  of  the  option-holder's
employment  or status as director  under  certain  circumstances,  the 1997 Plan
provides for accelerated vesting and a 30-day period for exercise.

     Under the 1997 Plan,  the Company may, at the  discretion of the Committee,
repurchase  previously  granted  stock  options  subject to a limitation  on the
price.  Also,  each stock option is subject to regulatory  requirements  such as
registration and listing.

Effective Date; Amendment; Termination

     The 1997 Plan will become effective upon the approval by the  stockholders.
The 1997 Plan may be amended by the Board of Directors,  upon the recommendation
of the  Committee,  without  further action of the  stockholders  except that no
amendment can impair the rights under any  outstanding  stock option and that no
amendment  may,  without  stockholder  approval,  increase  the number of shares
reserved for issuance  under the plan.  The Board of Directors may terminate the
1997 Plan at any time with  respect to any shares  that are not subject to stock
options.  In any  event,  the 1997  Plan  will  terminate  ten  years  after the
effective  date,  but  such   termination  will  not  effect  rights  under  any
outstanding stock option.


                                       -9-

<PAGE>


Benefits payable under the 1997 Plan

     The benefits or amounts that may be received by employees of the Company or
its  subsidiaries  under the 1997 Plan, if the plan is approved by stockholders,
are  at  the  discretion  of the  Committee  and  therefore  are  not  presently
determinable.

     Although   grants  to   non-employee   directors  of  the  Company  or  its
subsidiaries under the 1997 Plan are automatic as to time of grant and as to the
number of shares subject to the grant,  the actual  benefits or amounts that may
be  received  by such  non-employee  directors,  if the 1997 Plan is approved by
stockholders,  cannot be determined since such benefits or amounts are dependent
on the length of the  non-employee  director's  tenure as a director  and on the
price of the Company's Common Stock at the time of exercise.

Vote Required

     Approval of the Alpine Lace Brands,  Inc.  1997 Stock Option Plan  requires
the affirmative  vote of the holders of a majority of the shares of Common Stock
present in person or by proxy at the Annual Meeting.


            THE BOARD OF DIRECTORS RECOMMENDS THAT STOCKHOLDERS VOTE
                   FOR APPROVAL OF THE 1997 STOCK OPTION PLAN







            RATIFICATION OF INDEPENDENT CERTIFIED PUBLIC ACCOUNTANTS

     The Board of Directors  has  selected  Grant  Thornton  LLP as  independent
certified  public  accountants for the Company for 1997.  Grant Thornton LLP has
served as the Company's  auditors since 1986. The  ratification of the selection
of independent  certified public accountants is to be voted upon at the Meeting,
and it is intended  that the persons named in the  accompanying  Proxy will vote
for Grant  Thornton LLP.  Ratification  of the  selection of Grant  Thornton LLP
requires the  affirmative  vote of holders of a majority of the shares of Common
Stock present in person or by proxy at the Annual Meeting.

     Representatives  of Grant  Thornton LLP are expected to attend the Meeting,
will have an opportunity to make a statement if they desire to do so and will be
available to respond to appropriate questions.


            THE BOARD OF DIRECTORS RECOMMENDS THAT STOCKHOLDERS VOTE
                   FOR THE RATIFICATION OF GRANT THORNTON LLP



                                      -10-

<PAGE>


                       COMPENSATION AND OTHER INFORMATION
                          CONCERNING EXECUTIVE OFFICERS

     The following table sets forth the cash and non-cash  compensation for each
of the last  three  fiscal  years  awarded  to,  earned  by or paid to the Chief
Executive Officer of the Company and the 4 other executive  officers whose total
annual salary and bonus exceeded $100,000 for the year ended December 31, 1996.
<TABLE>
<S>                                                 <C>             <C>                <C>                  <C>


                                            Summary Compensation Table


                                                                                                           Long-Term
                                                                      Annual Compensation(1)              Compensation

                                                                                                           Number of
                                                                                                           Securities
                                                                                                           Underlying
Name and                                                                                                    Options
Principal Position                                    Year              Salary              Bonus           Granted

Carl T. Wolf.....................................     1996            $288,500                  -            23,400
President and Chief                                   1995            $275,000                  -            61,600
Executive Officer                                     1994            $275,000                  -             5,000


Kenneth E. Meyers................................     1996            $802,400                  -            15,000
President - MCT Dairies, Inc.                         1995            $389,209                  -             5,000
                                                      1994            $401,732                  -             4,000


George S. Wenger.................................     1996            $166,000            $10,000             5,000
Vice President-General Manager                        1995            $160,000            $20,000             5,000
Branded Division Sales                                1994            $150,000            $18,000             4,000


Marion F. Wolf...................................     1996            $130,000            $15,000            10,000
Vice President -                                      1995            $100,000            $20,000             5,000
Food Service                                          1994             $85,000            $18,000             4,000


Arthur Karmel....................................     1996            $105,000            $16,250            10,000
Vice President -                                      1995             $85,000            $17,000             8,500
Finance                                               1994             $72,500             $5,750             3,000



_______________
(1)      Prerequisites and other personal benefits, securities or property to each executive officer did not exceed
         the lesser of $50,000 or 10% of such executive officer's annual salary and bonus.

Stock Options

         The following tables summarize (i) option grants during the year ended December 31, 1996 to the
executive officers named in the Summary Compensation Table above, and the potential realizable value of such
options and (ii) the aggregate value of all outstanding options held by such executive officers as of December
31, 1996.
</TABLE>


                                      -11-

<PAGE>
<TABLE>
<S>                          <C>               <C>                <C>             <C>                 <C>                <C>


                             Options Granted in 1996

                                                                                                                                   
                                                                                                            Potential Realizable
                                                                                                              Value at Assumed
                                                                                                           Annual Rates of Stock
                                                                                                           Price Appreciation for
                                                    Individual Grants                                          Option Term(1)
                          ----------------------------------------------------------                  -----------------------------

                                                 % of Total                                                                        
                              Number of            Options                                                                         
                              Securities         Granted to                                                                        
                              Underlying          Employees        Exercise                                                        
                               Options            in Fiscal        or Base        Expiration                                       
Name                          Granted(2)           Year(3)          Price            Date                     5%                10%

Carl T. Wolf............        23,400              18.4%           $ 6.00         10/01/06             $88,297           $223,761

Kenneth E. Meyers.......        15,000              11.8%           $ 6.00         10/01/06             $56,601           $143,437

George S. Wenger........         5,000               3.9%           $ 6.00         10/01/06             $18,867            $47,812

Marion F. Wolf..........        10,000               7.9%           $ 6.00         10/01/06             $37,734            $95,625

Arthur Karmel...........        10,000               7.9%           $ 6.00         10/01/06             $37,734            $95,625
                           

_______________
(1)      The potential realizable portion of the foregoing table illustrates value that might be realized upon
         exercise of options immediately prior to the expiration of their term, assuming the specified
         compounded rates of appreciation on the Company's Common Stock over the term of the options.
         These numbers do not take into account provisions of certain options providing for termination of the
         option following termination of employment, nontransferability or differences in vesting periods.

(2)      These options are not exercisable for the first year after grant. On each of the first, second and third
         anniversaries of the date of grant, each option will become exercisable as to one-third of the shares of
         Common Stock subject to such options.  Consequently, after the third anniversary each option will be
         exercisable for its full number of shares.

(3)      The Company granted options representing 126,900 shares of Common Stock to employees in the year
         ended December 31, 1996.
</TABLE>
<TABLE>
<S>                                         <C>                      <C>                  <C>                    <C>


                             Aggregate Option Values
                              at December 31, 1996

                                     Number of Securities Underlying
                                          Unexercised Options at                           Value of Unexercised In-the-Money
          Name                              December 31, 1996                              Options at December 31, 1996(1) 

                                        Exercisable              Unexercisable             Exercisable            Unexercisable
 
Carl T. Wolf                                 33,868                   66,132                 $ 5,835                 $ 2,916

Kenneth E. Meyers                            66,084                   19,666                $ 50,417                 $ 2,333

George S. Wenger                             66,084                    9,666                $ 50,417                 $ 2,333

Marion F. Wolf                               10,834                   14,666                 $ 4,667                 $ 2,333

Arthur Karmel                                19,667                   13,333                 $11,188                 $ 1,750


_________________
(1)      On December 31, 1996, the last reported sales price of the Company's Common Stock as reported on
         the NASDAQ Stock Market was $5.25 per share.
</TABLE>

                                      -12-

<PAGE>


Employment Agreements

     The Company entered into an employment  agreement with Mr. Wolf in January,
1993.  Under the  agreement  he  receives  a base  salary,  with  bonuses at the
discretion of the Board of Directors. The employment agreement is for an initial
term of three years and is automatically renewed for successive three year terms
unless prior to the  expiration  of the original or any renewal  term,  Mr. Wolf
gives the  Company 60 days'  notice or the Company  gives Mr. Wolf three  years'
notice. Upon a change in control of the Company, Mr. Wolf's employment agreement
will automatically be renewed for three years from the date of such event.

     The Company's  employment  agreement with Mr. Meyers was amended  effective
January  1,  1995 to  extend  its term to  December  31,  1996.  The  employment
agreement  provides for annual  compensation equal to the greater of $115,050 or
the sum of: (1)  one-third  of the gross  profit from cheese  commodity  trading
activities  directly  conducted  by him and (2) $.0075 per pound on all sales of
branded  cheeses of the Company whether or not he participates in such sales, up
to a maximum of $15,000 annually.  The Company also agreed to grant Mr. Meyers a
non-qualified  option to purchase from the Company up to 20% of the stock of the
Company's wholly-owned  subsidiary MCT Dairies, Inc. In the event his employment
with the Company is  terminated,  Mr. Meyers will receive a maximum of $150,000.
In  consideration  for this  payment,  Mr.  Meyers  has agreed not to compete or
interfere with the business of the Company upon termination for a period of from
three  to  nine  months   thereafter   depending  on  cause.  The  agreement  is
automatically  renewed  for  successive  one  year  terms  unless  prior  to the
expiration of the original or any renewal term,  either party gives the other 90
days' notice.  Upon a change in control of the Company,  Mr. Meyers'  employment
agreement  will  automatically  be  renewed  for one year  from the date of such
event.

     In addition to the foregoing,  Mr. Meyers has a separate agreement with the
Company whereby,  in  consideration  of Mr. Meyers'  management of the Company's
efforts to protect its propriety  rights,  the Company will pay Mr. Meyers 5% of
the amounts, if any, received by the Company (after expenses including attorneys
fees and after certain other royalty  payments) in connection  with such rights.
The amount of such payment or payments, if any, cannot currently be predicted.

     The Company entered into an employment agreement with Mr. Wenger commencing
as of  January  4,  1993.  Under  the  agreement,  he  receives  a salary  and a
non-accountable  expense  allowance  of $140  per  week  for  local  travel  and
entertainment  expenses.  The employment agreement is for an initial term of one
year and is automatically  renewed for successive one year terms unless prior to
the expiration of the original or any renewal term, Mr. Wenger gives the Company
60 days'  notice or the Company  gives Mr.  Wenger nine months'  notice.  Upon a
change in  control  of the  Company,  Mr.  Wenger's  employment  agreement  will
automatically be renewed for one year from the date of such event.

     The Company entered into an employment  agreement with Mrs. Wolf commencing
as of January 4, 1993. The agreement  sets forth Mrs.  Wolf's duties and salary.
The employment agreement is for an initial term of one year and is automatically
renewed for  successive  one year terms  unless prior to the  expiration  of the
original or any renewal term, Mrs. Wolf gives the Company 60 days' notice or the
Company  gives Mrs.  Wolf six  months'  notice.  Upon a change in control of the
Company,  Mrs. Wolf's employment agreement will automatically be renewed for one
year from the date of such event.

     The Company entered into an employment agreement with Mr. Karmel commencing
as of January 4, 1993. The agreement sets forth Mr.  Karmel's duties and salary.
The employment agreement is for an initial term of one year and is automatically
renewed for  successive  one year terms  unless prior to the  expiration  of the
original or any renewal  term,  Mr.  Karmel gives the Company 60 days' notice or
the Company gives Mr. Karmel six months' notice. Upon a change in control of the
Company, Mr. Karmel's employment agreement will automatically be renewed for one
year from the date of such event.

     These  compensation  arrangements are discussed further below under "Alpine
Lace Brands, Inc. Report of the Compensation Committee."


                                      -13-

<PAGE>


                             ALPINE LACE BRANDS INC.
                      REPORT OF THE COMPENSATION COMMITTEE

     The Board of Directors  created the  Compensation  Committee  in 1989.  The
Compensation  Committee is currently  comprised of Messrs.  Rosetti,  Sadove and
Schiller, all of whom are non-employee Directors.

     The Compensation  Committee's duties include:  making  recommendations (for
Board  approval) on compensation  actions  involving Carl T. Wolf, the Company's
Chief Executive Officer,  including but not limited to salary actions, incentive
bonus  determinations  and  terms  of  employment;   approving  incentive  bonus
determinations  and terms of employment  for executive  officers  other than Mr.
Wolf and for other key employees and agents;  reviewing salary actions (approved
by Mr. Wolf)  regarding  executive  officers  other than Mr. Wolf and  regarding
other key employees  and agents;  making  recommendations  on  compensation  and
benefit plans requiring Board and/or stockholder approval; and such other duties
as the Board of  Directors  may assign to it from time to time.  Since  January,
1993, the Compensation  Committee has also administered the Company's 1987 Stock
Option Plan.

     To assist it in making its decisions and recommendations,  the Compensation
Committee  retained  an  outside  compensation  consulting  firm  in  1992.  The
consulting  firm  provided   information  on  competitive  pay  levels  and  pay
approaches  and advice on the  Company's  going-forward  executive  compensation
programs.

Alpine Lace Brands Philosophy of Executive Compensation

     In reaching its decisions regarding executive  compensation,  the Committee
was guided by the following philosophy

     * Total cash  compensation  levels (salary plus annual bonus) should be set
at levels  consistent with  competitive  practice at other food product and food
service companies of similar size.

     * Performance  objectives,  used to determine incentive bonuses,  should be
explained and confirmed in advance.

     * Stock based  incentives  should be  sufficient  to promote  alignment  of
interests between executives and stockholders,  while ensuring that stockholders
must benefit before executives do.

     * Employment  security  arrangements  should provide  competitive  benefits
while  encouraging  executives to make  decisions  that will maximize  long-term
stockholder value.

     The Company has not  established a policy with regard to Section  162(m) of
the  Internal  Revenue Code of 1986,  as amended,  since the Company has not and
does not currently  anticipate  paying  compensation in excess of $1 million per
annum to any employee.


COMPENSATION PROGRAMS FOR EXECUTIVE OFFICERS

     This section  describes the  compensation  programs for executive  officers
that were in effect in 1996 and the programs approved by the Committee for 1997.
It also details specific Committee decisions involving Mr. Wolf.

Base Salary

     Base salary  levels are  primarily a function  of  competitive  practice at
other companies for positions of similar scope and responsibility. Other factors
that  influence  base  salary  levels  include the  incumbent's  tenure with the
Company, individual performance,  and potential earnings from comparable outside
positions.

                                      -14-

<PAGE>



     Mr. Wolf's base salary rate is $325,000. The salary rate reflects the CEO's
past  performance and competitive  practice for  similar-sized  companies in the
food products and food service industries.

Incentive Bonus Program

     Mr. Wolf did not receive a bonus for 1996.  In lieu of a bonus for 1995, in
1996,  Mr. Wolf was granted a stock  option under the 1987 Stock Option Plan for
35,000  shares.  Similarly,  in lieu of a bonus for 1994, in 1995,  Mr. Wolf was
granted a stock option for 20,000 shares.

     In 1997, Mr. Wolf will be eligible for an incentive  bonus equal to between
0% and  40% of  base  salary.  This  bonus  is  divided  into  quantitative  and
qualitative components. In the quantitative component, the CEO will earn between
0% and 25% of base salary,  depending on the Company's  1997  earnings-per-share
performance.  The balance of Mr. Wolf's bonus, if any, will be determined by the
Committee based upon his achieving qualitative objectives.

     Other  executive  officers  (excluding one paid on a commission  basis) are
also eligible for annual incentive bonuses of up to 60% of base salary (up to 5%
for the  executive  officer  paid  on a  commission  basis),  as  determined  by
earnings-per-share  performance,  division  operating income, and achievement of
specified qualitative objectives.

Stock Option Program

     The  Company's  1987 Stock Option Plan has played an important  role in the
Company's efforts to attract and retain key employees and to furnish  additional
incentives  to  employees  by  encouraging  them to become  stockholders  in the
Company.  In granting  options,  the  Committee  has sought to have  significant
employee  participation.  Therefore,  during 1996 the Committee  granted  option
awards of  126,900  stock  options to 47  employees.  In  addition  to the stock
options, discussed above, that were granted to Mr. Wolf in lieu of 1994 and 1995
cash bonuses,  Mr. Wolf received a regular stock option award in 1996 for 23,400
shares.  This  regular  stock  options  award  is  significantly   smaller  than
competitive awards to CEOs of similar-sized companies.
 
     In general,  the  options  vest at the rate of  one-third  of the award per
year,  starting one year from the date of grant.  The exercise  price equals the
fair market  value of a share of Common  Stock on the date of grant.  Currently,
outstanding  options have  exercise  prices  ranging from $3.50 to $10.375.  The
Committee intends to continue to approve additional grants on an annual basis.

     If the 1997 Stock Option Plan is approved by stockholders and the Committee
administers that plan, the Committee  anticipates  continuing the above policies
applicable to the 1987 Stock Option Plan in administering  the 1997 Stock Option
Plan.

Employment Agreements

     The  Company  has  entered  into  employment  agreements  with six  current
executive  officers,  including Mr. Wolf. Mr. Wolf's  agreement  lasts for three
years; all others last for one year. All agreements  renew  automatically at the
end of the period,  in the absence of specified  advance notice of intention not
to    renew.    See    "Compensation    and   Other    Information    Concerning
Officers--Employment  Agreements." The objectives of these agreements, including
the one with Mr. Wolf, are two-fold:

     * To ensure the Company of consistency of leadership and the retention of a
qualified management team.

     * To  foster  a  spirit  of  employment  security  among  Mr.  Wolf and the
management  team,  thereby  encouraging  decisions  that will benefit  long-term
stockholders.


                                      -15-

<PAGE>


     The  Committee  (and   subsequently  the  Board)  approved  the  three-year
agreement  with Mr. Wolf in  recognition  of the centrality of his leadership to
the continued long-term success of the Company.

                                Joseph R. Rosetti
                                 Stephen Sadove
                                 Marvin Schiller
                      Members of the Compensation Committee


                                PERFORMANCE GRAPH

     The graph below compares the  cumulative  total  stockholder  return on the
Common Stock of the Company for the last five fiscal  years with the  cumulative
total  return  over the same period on the NASDAQ  Market  Index and an index of
peer  companies  in the food  business  selected  by the Company  (assuming  the
investment  of $100 in the Company's  Common Stock,  the NASDAQ Market Index and
the peer group).  The peer group is as follows:  Chock Full O'Nuts  Corporation,
Dean Foods Co.,  Dreyer's  Grand Ice  Cream,  Inc.,  Farmer  Bros.  Co.,  Golden
Enterprises Inc., J&J Snack Foods Corp.,  Lancaster Colony Corp.,  Lance,  Inc.,
Savannah Foods & Industries,  Inc., J.M.  Smucker Co.,  Stokely USA, Inc., Tasty
Baking Co., TCBY Enterprises Inc., Tootsie Roll Industries,  Inc., United Foods,
Inc. and Universal Foods Corp.




[The following table is inserted for purposes of EDGAR filing.]
<TABLE>
<S>                                       <C>          <C>              <C>                <C>             <C> 

                                                                         FISCAL YEAR ENDING

COMPANY                                   1991            1992             1993              1994             1995              1996


Alpine Lace Brands, Inc.                   100           66.67            68.52             51.85           140.74             77.78

Peer Group                                 100           97.40           103.28             93.40           103.91            109.93

Broad Market                               100          100.98           121.13            127.17           164.96            204.98

</TABLE>



                                      -16-

<PAGE>


                              CERTAIN TRANSACTIONS

Market Finders Brokerage, Inc.

     Market  Finders  Brokerage,  Inc.  ("Market  Finders") is a food  brokerage
company organized in 1977 by Mr. and Mrs. Wolf. Mr. Wolf served as the President
and was sole  stockholder  of Market  Finders from 1977 until  December 1985, at
which time he resigned his position and  transferred his stock in Market Finders
to Mrs. Wolf,  who succeeded him as President.  In May, 1990 Market Finders sold
the commission  brokerage portion of its business to an unrelated party, but the
sale  provided  for Mrs.  Wolf to receive a  percentage  royalty  (subject  to a
specified minimum and maximum) based on commissions generated by Market Finders.
Effective April 1, 1993 and again in 1995, the commission brokerage business was
resold to new owners,  and Mrs.  Wolf's  percentage  royalty  arrangements  were
renegotiated,  including a new provision for reduction of Mrs. Wolf's royalty in
the event the Company ceases doing business with the new purchaser.

     The  Company  continues  to use the  services of the  purchasers  of Market
Finders'  commission  brokerage  business.  During  1996 sales  agency  fees and
commissions paid by the Company to the purchaser aggregated $215,951.

     Market Finders,  which is still owned by Mrs. Wolf,  continues to engage in
certain import quota  transactions with the Company.  During 1996,  purchases by
the Company from Market Finders aggregated $539,181.

Herbloc, Inc.

     In December,  1991,  MCT Dairies,  Inc., a wholly owned  subsidiary  of the
Company,  made an unsecured loan to Kenneth E. Meyers,  the President of MCT, in
the amount of $65,000 in order to finance the  purchase by Mr.  Meyers of all of
the outstanding stock of Herbloc,  Inc. ("Herbloc"),  a California  corporation.
The loan bore interest at the rate of 11% per annum,  compounded quarterly,  and
was  repayable  over five  years in 20 equal  installments  of  principal,  plus
accrued interest. The loan was repaid in full on December 31, 1996.

     At the time of Mr.  Meyers'  purchase of the stock of Herbloc in  December,
1991, the Company entered into a five-year supply agreement with Herbloc,  which
was renewed,  at the Company's  option,  in December 1996 for an additional five
years,  pursuant  to which  Herbloc has agreed to sell to the Company all cheese
and cheese  products  imported  by Herbloc  pursuant to its import  quotas.  The
Company has agreed to pay Herbloc (a) the cost of the imported cheese and cheese
products plus all direct costs related to the importation of quota cheese, (b) a
mark-up  during the initial term of $0.0984 per pound of quota  cheese  imported
under Herbloc's  historical and  non-historical  import quotas,  plus $0.015 per
pound of quota cheese imported by Herbloc under any supplementary import quotas,
but not less than  $18,000 per year of mark-ups  during the  initial  term,  and
during the renewal term a mark-up of $0.035 per pound of quota  cheese  imported
by Herbloc  under any  quotas,  and (c) the  amount  paid by Herbloc to the U.S.
Department  of  Agriculture  each year for license  fees.  The supply  agreement
guarantees  that each year the  Company  will  either  purchase  at least 86% of
Herbloc's  "quota  share" for cheese and cheese  products,  or the Company  will
notify  Herbloc by September 15 of such year of the amount of each "quota share"
which the Company does not plan to purchase during the remainder of such year.

     During 1996,  the Company had aggregate  purchases from Herbloc of $716,415
and the Company had aggregate sales to Herbloc of $43,723.


                                      -17-

<PAGE>




                             STOCKHOLDERS' PROPOSAL

     A  stockholder  proposal  intended to be  presented at the  Company's  1998
Annual  Meeting  of  Stockholders  must be  received  by the  Company as soon as
practicable,  but in any event on or before  February 20,  1998,  in order to be
included in the Company's  proxy  statement  and form of proxy  relating to that
Meeting.

                                                              KENNETH E. MEYERS
                                                                      Secretary


May 21, 1997

STOCKHOLDERS WHO DO NOT EXPECT TO BE PERSONALLY PRESENT AT THE MEETING AND
WHO WISH TO HAVE THEIR SHARES VOTED ARE REQUESTED TO DATE AND SIGN THE
ENCLOSED PROXY AND RETURN IT TO CONTINENTAL STOCK TRANSFER & TRUST COMPANY,
THE COMPANY'S TRANSFER AGENT, TO BE RECEIVED NO LATER THAN JUNE 13, 1997.

                                      -18-

<PAGE>

                                                                      EXHIBIT A

                            ALPINE LACE BRANDS, INC.
                             1997 STOCK OPTION PLAN



1.       PURPOSE

     The purpose of the 1997 Stock  Option Plan is to advance the  interests  of
Alpine Lace Brands, Inc. and its stockholders by enhancing the ability of Alpine
Lace  Brands,  Inc. and its  subsidiaries  to attract and retain  employees  and
directors and to furnish  additional  incentives to such persons by  encouraging
them to become owners of Common Stock.


1.       DEFINITIONS

     2.1 "Cause" means (a) conviction of any crime (whether or not involving the
Company) constituting a felony in the jurisdiction involved; (b) engaging in any
substantiated  act  involving  moral  turpitude;  (c)  engaging in any act which
subjects, or if generally known would subject, the Company to public ridicule or
embarrassment;  (d) material violation of the Company's policies; or (e) serious
neglect  or  misconduct  in the  performance  of the  Optionee's  duties for the
Company or a  subsidiary  or willful or  repeated  failure or refusal to perform
such duties.

     2.2  "Change in Control"  shall have the meaning set forth in Section  15.3
(c).

     2.3 "Committee" shall have the meaning set forth in Section 5.

     2.4 "Code" means the Internal  Revenue  Code of 1986,  as amended,  and the
rules and regulations  promulgated  thereunder.  Any reference in this Plan to a
section of the Code or to any rule or regulation  promulgated  thereunder  shall
include any  amendment of such  section,  rule or regulation or any successor or
substituted section or regulation, as the case may be.

     2.5 "Company" means Alpine Lace Brands, Inc., a Delaware corporation.

     2.6 "Director" shall have the meaning set forth in Section 4.1.

     2.7 "Fair Market Value",  when used in connection  with Shares on a certain
date,  means the  reported  closing  bid price per Share (if then  traded in the
over-the-counter market other than on the National Market System of the National
Association of Securities Dealers Automated Quotations System ("NASDAQ")) or the
reported  closing  price per Share (if then traded on NASDAQ's  National  Market
System or on a national  securities  exchange) on the day prior to such date or,
if there was no such price  reported for such date, on the next  preceding  date
for which such price was reported.  If Shares are not traded so that a price can
be  determined  in accordance  with the  preceding  sentence,  the Committee may
establish Fair Market Value by any fair and equitable means.

     2.8  "Incentive  Stock  Option"  means a Stock  Option  that is intended to
qualify as an "incentive  stock option"  pursuant to Sections 421 and 422 of the
Code.

     2.9 "Optionee" means a person to whom a Stock Option has been granted,  or,
where applicable, such person's legal representative.

<PAGE>

     2.10 "Permanent  Disability" means the inability of the Optionee to perform
the duties  performed  just prior to the onset of the disability for a period of
six-months. In the case of an Incentive Stock Option, Permanent Disability shall
have the meaning set forth in Section 422 (c)(7) of the Code.

     2.11 "Plan" means this 1997 Stock Option Plan.

     2.12 "Reserved Shares" shall have the meaning set forth in Section 3.

     2.13 "Shares"  means shares of Common Stock of the Company,  par value $.01
each, subject to adjustment authorized by Section 15 hereof.

     2.14  "Stock  Option"  means an option for Shares  granted  under the Plan,
including an Incentive Stock Option.

     2.15 "Stock Option  Agreement"  shall have the meaning set forth in 
Section 8.

     2.16 "1934 Act" means the Securities Exchange Act of 1934, as amended,  and
the rules and regulations promulgated thereunder.  Any reference in this Plan to
a section of the 1934 Act or to any rule or  regulation  promulgated  thereunder
shall include any amendment of such section, rule or regulation or any successor
or substituted section or regulation, as the case may be.


3.       SHARES SUBJECT TO THE PLAN

     Subject to  adjustments  authorized  by  Section  15  hereof,  no more than
1,500,000 Shares (the "Reserved Shares") may be issued pursuant to the Plan. The
number of Reserved  Shares  shall be reduced by the number of Shares  subject to
outstanding  Stock  Options and the number of Shares issued upon the exercise of
Stock Options and shall be increased by the number of shares not purchased under
Stock  Options which have expired or have been  terminated  or canceled.  Shares
issued under the Plan may be  authorized  but unissued  shares of the  Company's
Common Stock or Shares held in treasury or a combination thereof.


4.       ELIGIBILITY AND LIMITATIONS

     4.1 Eligible Participants. Subject to the other terms and conditions of the
Plan, any employee of the Company or any subsidiary thereof, including officers,
selected by the Committee in its sole discretion,  and any director,  whether or
not an employee,  of the Company or any subsidiary  thereof (a "Director") shall
be eligible to receive Stock Options.

     4.2 No Right of  Employment.  Nothing  in the Plan or in any  Stock  Option
Agreement  shall  confer any right on an  employee or Director to continue as an
employee or Director of the Company or any subsidiary or shall  interfere in any
way with any right of the Company or any subsidiary to terminate such employee's
or Director's status as such at any time.


5.       ADMINISTRATION OF THE PLAN

     The Plan shall be  administered  by a committee  of the Board of  Directors
(the  "Committee")  consisting of not less than three directors who are both (i)
"non-employee  directors" as specified by Rule 16b-3 (b)(3)(i) promulgated under
the 1934 Act and (ii) "outside  directors"  as required by the Internal  Revenue
Service regulations promulgated under Section 162 (m) of the Code. The Committee
shall have full power to construe and interpret the Plan, to establish rules and
regulations for its  administration  and,  subject to Sections 6 and 7, to grant
Stock Options. The Committee's determinations under the Plan need not be uniform
and may be made by it selectively among





<PAGE>


persons who  receive,  or are  eligible to receive,  awards  under the Plan
(whether or not such persons are similarly situated). The Board of Director may,
at any time,  take any action under the Plan that the Committee is authorized to
take.  All actions taken and decisions  made by the Committee or by the Board of
Directors pursuant to the Plan shall be binding and conclusive on all persons.


6.       GRANT OF STOCK OPTIONS TO NON-EMPLOYEE DIRECTORS

     6.1 Grant on Becoming a Director. Each person who is not an employee of the
Company or any  subsidiary  and who becomes a Director of the Company  after the
effective  date of the  Plan  shall  automatically  receive  a Stock  Option  to
purchase  6,600  Shares at an option  price per Share  equal to the Fair  Market
Value on the day such  Director  is  elected  to the Board of  Directors  of the
Company.

     6.2 Annual Grant.  Each Director of the Company who is not also an employee
of the Company or any subsidiary  thereof shall  automatically  receive,  on the
first  business  day of  November in each year after the  effective  date of the
Plan, a Stock Option to purchase 6,600 Shares at an option price per Share equal
to the then Fair Market Value.

     6.3 Vesting.  All of the Stock Options  granted under  Sections 6.1 and 6.2
shall  vest one  third per year for  three  years so that one third  vest on the
first  anniversary of the date of grant, the second one third vest on the second
anniversary  of the date of  grant,  and the last one  third  vest on the  third
anniversary  of the date of grant.  All such Stock  Options  shall expire on the
date 10 years after the date of grant.

     6.4 Additional  Grants.  Nothing contained in this Section 6 shall preclude
grants of additional Stock Options to any Director who is not an employee of the
Company or any  subsidiary  by the Board of  Directors  pursuant  to the Plan or
grants of stock  options or any other benefit under any other plan or program of
the Company.

     6.5 Other Terms  Applicable.  All of the Stock  Options  granted under this
Section  6 will be  subject  to the  other  terms  and  conditions  of the  Plan
including the provisions regarding  termination and the provisions for adjusting
the number of Shares subject to a Stock Option grant in accordance  with Section
15.  In the event  that an  adjustment  is made  pursuant  to  Section  15,  the
adjustment  made in  regards to any grant of Stock  Options to a Director  under
this  Section  6  shall  be of the  same  kind  and in the  same  proportion  as
adjustments made in regards to any grants of Stock Options to employees.


7.       GRANTS OF STOCK OPTIONS TO EMPLOYEES

     Stock Options may be granted to eligible  employees at such times,  in such
amounts and on such terms and conditions  and may or may not be Incentive  Stock
Options, all as the Committee may determine, in its sole discretion,  subject to
the terms and conditions of the Plan and to the following:

     7.1 Time of  Exercise.  A Stock  Option  grant  may  contain  such  waiting
periods,  vesting  provisions,  restrictions  on  exercise  and  term  as may be
determined by the Committee at the time of grant; provided,  however, that in no
case shall any Incentive Stock Option be exercisable for a period  exceeding ten
years.

     7.2 Purchase Price.  The option price per share of Shares  deliverable upon
the exercise of a Stock Option shall be  determined by the Committee at the time
of grant;  provided,  however,  that the option  price for any  Incentive  Stock
Option  shall  not be less than  100% of the Fair  Market  Value on the date the
Stock Option is granted.

     7.3 Number of Shares.  The maximum  number of Shares that may be subject to
Stock  Options  granted  under the Plan to any  individual  in any calendar year
shall not exceed 75, 000, and the method of





<PAGE>


counting  such  Shares  shall  conform to any  requirements  applicable  to
performance-based compensation under Section 162 (m) of the Code.

     7.4 Special  Limitation on Incentive  Stock  Options.  The  aggregate  fair
market value  (determined  at the time the Option is granted) of all Shares with
respect to which  Incentive Stock Options granted to an Optionee are exercisable
for the first time by such  Optionee  during any calendar  year shall not exceed
$100,000.

     7.5  Special   Limitations  on  Incentive  Stock  Options  Granted  to  10%
Stockholders.  In the  event  that  an  Optionee  also  owns  10% or more of the
outstanding  Shares,  an Incentive  Stock Option may be granted to such Optionee
only if the exercise  price for such options is equal to 110% of the Fair Market
Value on the date the Stock  Option is granted and such  Option  expires 5 years
after the date of grant.  Share ownership shall be determined in accordance with
Section 424 (d) of the Code.


8.       STOCK OPTION AGREEMENTS

     Every grant of a Stock Option  under the Plan,  whether made to an employee
or to a  non-employee  Director,  shall  be  evidenced  by a  written  agreement
containing the terms and conditions of the grant and having such other terms and
in such form as shall be determined from time to time by the Committee (a "Stock
Option Agreement").


9.       EXERCISE OF STOCK OPTIONS AND METHOD OF PAYMENT

     Stock Options shall be exercised by (i) giving  written  notice  thereof to
the Company's  Secretary or its Vice  President - Finance,  or their  functional
successors in the Company's  plan of  organization  and (ii) paying the exercise
price.  Payment shall be made in cash or, if approved by the  Committee,  by the
surrender  to the Company of  outstanding  Shares or a  combination  of cash and
Shares.  Any Shares so  surrendered  shall be valued at the Fair Market Value on
the date on which such Shares are surrendered  and, if acquired  pursuant to the
exercise of a stock option,  must have been held by the Optionee for a period of
not less than 6 months.  In  addition to the  foregoing,  payment may be made by
such other method as the Committee may, in its sole  discretion,  determine from
time to time.


10.      TERMINATION OF EMPLOYMENT OR STATUS AS A DIRECTOR.

     10.1 General.  Subject to the other provision of this Section 10, any Stock
Option granted under the Plan will terminate and all rights in relation  thereto
will cease  upon the  termination  of an  Optionee's  employment  or status as a
Director.

     10.2 Involuntary  Termination.  If an Optionee's  employment or status as a
Director is terminated by the Company  without  Cause and  involuntarily  on the
part of the  Optionee,  then any  Stock  Option  granted  under the Plan will no
longer vest,  but the right to exercise  the vested  portion of the Stock Option
will terminate and all rights in relation  thereto will cease 180 days after the
date of termination  or, in the case of an Incentive  Stock Option 90 days after
the date of termination.

     10.3  Retirement.  If an  Optionee's  employment  or status  as a  Director
terminates as a result of retirement at age 65 or early  retirement prior to age
65 with the approval of the  Committee,  then any Stock Option granted under the
Plan will no longer vest,  but the right to exercise  the vested  portion of the
Stock Option will  terminate  and all rights in relation  thereto will cease 180
days after the date of retirement  or, in the case of an Incentive  Stock Option
90 days after the date of termination.






<PAGE>


     10.4  Disability.  If an  Optionee's  employment  or status  as a  Director
terminates as a result of a Permanent Disability,  then any Stock Option granted
under the Plan will no longer vest, but the right to exercise the vested portion
of the Stock Option will terminate and all rights in relation thereto will cease
180 days after the date of termination.

     10.5 Death. If an Optionee dies while an employee or Director or during any
180 day or 90 day period  provided for in Sections 10.2,  10.3 or 10.4, then any
Stock  Option  granted  under  the Plan will no  longer  vest,  but the right to
exercise the vested portion of the Stock Option will terminate and all rights in
relation thereto will cease one (1) year after the date of death.

     10.6 Other.  The  Committee,  at any time, may establish such other periods
during which an Optionee whose status as an employee or Director  terminates for
any reason (including those set forth above) may exercise a Stock Option granted
under the Plan; provided,  however, that any such period shall be subject to the
regulations  promulgated under the Code to the extent applicable;  any period so
established by the Committee  shall not exceed twelve months;  and the Committee
may not shorten any period  established  in relation to a Stock Option after the
date of grant of such Stock Option. Subject to the regulations promulgated under
the Code, the Committee may provide for the tolling of an exercise  period after
termination if the Optionee,  after such  termination,  provides services to the
Company  or  any  of its  subsidiaries  as an  employee,  officer,  director  or
independent  contractor.  The Committee, at any time, may also determine whether
and to what extent a Stock  Option  will  continue to vest during any period set
forth in Sections 10.2 through 10.5 or during any other period established under
this Section 10.6.

     10.7 Limitation on Extended Exercise Periods.  Notwithstanding  anything in
the  Plan  or  this  Section  10 to the  contrary,  no  Stock  Option  shall  be
exercisable after the date it expires by its terms.


11.      REPURCHASE OF STOCK OPTIONS

     At the discretion of the Committee, the Company may repurchase a previously
granted Stock Option,  in whole or in part, from an Optionee by mutual agreement
with such  Optionee  before  said  Stock  Option has been  exercised;  provided,
however,  that the amount  paid to the  Optionee  shall not exceed the amount by
which the Fair  Market  Value of the Shares  subject  to the Stock  Option to be
repurchased  at the time of such  repurchase  exceeds the exercise price of such
Shares.


12.      LISTING AND REGISTRATION

     Each  Stock  Option  granted  under  the  Plan  shall  be  subject  to  the
requirement  that,  if at any time the Board of Directors  of the Company  shall
determine,   in  its  sole  discretion,   that  the  listing,   registration  or
qualification  of  Shares  subject  to such  Stock  Option  upon any  securities
exchange  or under any state or federal  law,  or the consent or approval of any
governmental regulatory body, is necessary or desirable as a condition of, or in
connection  with,  the granting of such Stock Option or the issue or purchase of
Shares  thereunder,  no such Stock  Option may be  exercised in whole or in part
unless such listing, registration, qualification, consent or approval shall have
been effected or obtained free of any  conditions not acceptable to the Board of
Directors.


13.      WITHHOLDING

     Prior to the delivery of any Shares upon  exercise of a Stock  Option,  the
Company  shall  have the right to deduct  from any amount  payable  in cash,  to
withhold  Shares having a Fair Market Value equal to, or to require the Optionee
to pay,  any taxes  required by law to be  withheld  (or to allow the Company to
claim an income tax deduction) with respect to the delivery of such Shares.







<PAGE>


14.      NON-TRANSFERABILITY OF STOCK OPTIONS

     Stock Options  granted under the Plan may not be  transferred,  assigned or
hypothecated  by an  Optionee  other than by will,  by the laws of  descent  and
distribution.  During the Optionee's lifetime,  Stock Options shall be exercised
only by such Optionee or such Optionee's guardian or legal representative.


15.      ADJUSTMENTS IN THE EVENT OF CHANGES IN CAPITAL STRUCTURE,
                 REORGANIZATION OR CHANGE IN CONTROL

     15.1  Changes  in  Capital  Structure.  In the  event  of a  change  in the
corporate structure or Shares of the Company, the Board of Directors (subject to
any  required  action by the  stockholders  and upon the  recommendation  of the
Committee)  shall  make  such  equitable  adjustments,  so long  as it  protects
Optionees against dilution, as it may deem appropriate in the number and kind of
Reserved  Shares and, with respect to outstanding  Stock Options,  in the number
and kind of Shares  subject  thereto  and in the  exercise  price of such  Stock
Options. For the purpose of this Section, a change in the corporate structure or
Shares of the Company shall include,  but is not limited to,  changes  resulting
from a  recapitalization,  stock split,  reverse stock split,  stock dividend or
rights offering.

     15.2 Reorganization,  etc. At the time of the dissolution or liquidation of
the Company or of a reorganization,  merger or consolidation of the Company with
one or more  corporations or of a transfer of substantially  all of the property
or assets of the  Company to  another  person or entity  not  controlled  by the
Company's  stockholders just prior to such transfer (referred to for purposes of
this Section 15.2 as a "Corporate Transfer"),  (i) all Stock Options outstanding
under the Plan will vest; (ii) each Optionee may exercise any or all such vested
Stock Options and receive upon exercise (and payment of the exercise price) such
securities,  notes or other property (including cash or cash net of the exercise
price) that would have been received had the Optionee held the equivalent number
of Shares at the time of the  Corporate  Transfer;  and (iii) any Stock  Options
that the Optionee elects not to exercise will terminate; provided, however, that
the Committee may, in its sole discretion, determine that adequate provision has
been made in connection with such Corporate  Transaction for the continuation or
assumption of the Stock Options or for the  substitution of new options covering
the  shares of a  successor  employer  corporation,  or a parent  or  subsidiary
thereof,  with  appropriate  adjustments as to the number and kind of shares and
price per share,  in which  event the Stock  Options  previously  granted or new
options  substituted  therefore shall continue in the manner and under the terms
so provided.

     15.3 Change in Control.  (a) Unless  provided by the Committee in any Stock
Option Agreement,  in the event of a Change in Control, as defined below, of the
Company  and,  within  1  year  thereafter,  the  termination  of an  Optionee's
employment  or status as a Director  by the  Company  for any reason  other than
Cause,  retirement,   Permanent  Disability  or  death  or  the  termination  of
employment or status as a Director by the Optionee due to a  detrimental  change
in  responsibilities  or a reduction in compensation or benefits,  (i) all Stock
Options  granted to the Optionee  under the Plan and  outstanding at the time of
termination will vest upon  termination;  (ii) such Optionee may exercise any or
all such vested Stock Options within 30 days of termination; and (iii) any Stock
Options that the Optionee  elects not to exercise  will  terminate at the end of
such 30-day period.

     (b) In the event of a Change in Control,  as defined below, of the Company,
the Committee may, in its sole  discretion,  amend any outstanding  Stock Option
Agreement  in  such  manner  as it  may  deem  appropriate,  including,  without
limitation,  an  amendment  that  advances  the  dates  upon  which  any  or all
outstanding Stock Options vest, and may make any such amendment conditional upon
the consummation of the applicable Change in Control transaction.

     (c) For  purposes of this Section  15.3,  a "Change in Control"  shall mean
that:

     (i) any "person," as such term is used in Sections  13(d) and 14 (d) of the
1934 Act (other than the Company or any 80% owned subsidiary of the Company; any
trustee or other fiduciary holding securities





<PAGE>

under an employee benefit plan of the Company; any company owned,  directly
or indirectly,  by the  stockholders  of the Company in  substantially  the same
proportions as their  ownership of stock of the Company;  or any  stockholder of
the Company who, just prior to the effective date of the Plan, owned 25% or more
of the stock of the Company or any company or other  entity  owned,  directly or
indirectly, in whole or substantial part, by such stockholder) is or becomes the
"beneficial  owner" (as defined in Rule 13d-3  under the 1934 Act),  directly or
indirectly,  of  securities  of the  Company  representing  50% or  more  of the
combined voting power of the Company's then outstanding securities; or

     (ii) during any period of 24  consecutive  months,  individuals  who at the
effective date of this Plan constitute the Board of Directors of the Company and
any new director  (other than a director  designated by a person who has entered
or  subsequently  enters  into  an  agreement  with  the  Company  to  effect  a
transaction  described in clause (i) of this Section 15.3 (c)) whose election by
the Board of Directors or  nomination  for election by the Company  stockholders
was approved by a vote of at least  two-thirds  of the  directors  then still in
office who either  were  directors  at the  effective  date of the Plan or whose
election or nomination  for election was  previously so approved,  cease for any
reason to constitute at least a majority of the Board of Directors.

     15.4 Other.  Notwithstanding  anything to the  contrary  contained  in this
Section 15, no Stock  Option shall be  exercisable  after the date it expires by
its terms.


16.      RIGHTS AS STOCKHOLDERS

     An Optionee shall have no rights whatsoever as a stockholder of the Company
with respect to any Shares subject to a Stock Option until such Stock Option has
been exercised, the exercise price and any required withholding has been paid in
full and the Shares subject to such Stock Option have been issued.


17.      AMENDMENT

     The Company's  Board of Directors,  upon  recommendation  of the Committee,
shall  have  the  power to amend  or  revise  the  terms of the Plan or any part
thereof (including, but not limited to, amending or revising the Plan to conform
to the requirements of the Code governing the tax treatment of stock options now
or hereafter in effect),  without further action of the stockholders;  provided,
however,  that no such amendment or revision shall materially impair or restrict
any rights under any  outstanding  unexercised  Stock Option without the written
consent of the holder of such Stock Option; and provided,  further, that no such
amendment or revision shall,  without stockholder  approval,  increase the total
number of the Reserved Shares.


18.      EFFECTIVE DATE AND TERMINATION OF PLAN

     18.1 Effective Date. The effective date of the Plan shall be June 20, 1997.

     18.2 Termination. The Board of Directors may terminate the Plan at any time
with  respect  to any  Shares  that are not  subject  to Stock  Options.  Unless
terminated earlier by the Board of Directors, the Plan shall terminate ten years
after the  effective  date and no Stock  Options shall be granted under the Plan
after such date.  Termination  of the Plan under this Section 18 will not affect
the rights and obligations of any Optionee with respect to Stock Options granted
prior to termination.
<PAGE>
                                                                       APPENDIX

                            ALPINE LACE BRANDS, INC.
                                111 Dunnell Road
                           Maplewood, New Jersey 07040
                                                                               
                                      PROXY
                                                                               

           This Proxy is Solicited on behalf of the Board of Directors

     The  undersigned  hereby  appoints  Carl T. Wolf and  Kenneth E.  Meyers as
Proxies, each with the power of substitution, and hereby authorizes each of them
to represent and to vote, as designated below, all the shares of common stock of
Alpine lace Brands, Inc. held of record by the undersigned on May 9, 1997 at the
Annual Meeting of  Stockholders  to be held on June 20, 1997 or any  adjournment
thereof.

1.  ELECTION OF DIRECTORS           |_|  FOR all nominees listed below          
                                    |_|  WITHHOLD AUTHORITY to vote
                                         vote for all nominees listed below

(Instructions:  To withhold authority for any individual nominee,  strike a
line through the nominee's name in the list below)

  Carl T. Wolf           Richard S. Hickok                      Marvin Schiller
  Marion T. Wolf         Howard M. Lorber                       John M. Small
  Richard Cheney         Joseph R. Rosetti

2.  TO APPROVE THE ADOPTION OF THE ALPINE LACE
    BRANDS, INC. 1997 STOCK OPTION PLAN.               
                                                       |_|  FOR         
                                                       |_|  AGAINST       
                                                       |_|  ABSTAIN

3.  TO RATIFY THE SELECTION BY THE BOARD OF DIRECTORS OF GRANT                  
    THORNTON LLP AS INDEPENDENT CERTIFIED PUBLIC ACCOUNTS FOR 1997

                                                       |_|  FOR         
                                                       |_|  AGAINST       
                                                       |_|  ABSTAIN

4. TO CONSIDER AND ACT UPON ANY OTHER BUSINESS AS MAY COME BEFORE THE MEETING OR
ANY ADJOURNMENT THEREOF.

PLEASE MARK,  SIGN,  DATE AND RETURN THIS PROXY TO CONTINENTAL  STOCK TRANSFER &
TRUST COMPANY,  THE COMPANY'S  TRANSFER AGENT, TO BE RECEIVED NO LATER THAN JUNE
13, 1997.

This Proxy when properly executed will be voted in the manner directed herein by
the undersigned stockholder.  (IF NO DIRECTION IS MADE, THIS PROXY WILL BE VOTED
FOR PROPOSALS 1, 2 AND 3).

When signing as attorney, executor,  administrator,  trustee or guardian, please
give full title as such. If a  corporation,  please provide the full name of the
corporation and the signature of the authorized officer signing on its behalf.

                        Dated                                            , 1997

                        Name of Corporation (if applicable):

                                                                               
                                                                             
                                                                              

                        (By)                                                   
                            Signature

                        (By)                                                 
                            Signature


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