INTEGRATED BRANDS INC
S-3, 1995-10-24
ICE CREAM & FROZEN DESSERTS
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<PAGE>

    As filed with the Securities and Exchange Commission on October 16, 1995
                                                      Registration No. 33-98194

                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM S-3

                             REGISTRATION STATEMENT
                                      Under
                           The Securities Act of 1933

       INTEGRATED BRANDS INC. (formerly STEVE'S HOMEMADE ICE CREAM, INC.)
- -------------------------------------------------------------------------------
             (Exact name of registrant as specified in its charter)

                                   New Jersey
- -------------------------------------------------------------------------------
         (State or other jurisdiction of incorporation or organization)

                                   11-2778439
- -------------------------------------------------------------------------------
                     (I.R.S. employer identification number)

                4175 Veterans Highway, Ronkonkoma, New York 11779
- -------------------------------------------------------------------------------
          (Address, including zip code, and telephone number, including
             area code, of registrant's principal executive offices)

                           Gary P. Stevens, President
                             INTEGRATED BRANDS INC.
                              4175 Veterans Highway
                           Ronkonkoma, New York 11779
                                 (516) 737-9700
                           --------------------------
            (Name, address, including zip code, and telephone number,
                   including area code, of agent for service)

                                   Copies to:

                              BENJAMIN RAPHAN, ESQ.
                              Tenzer Greenblatt LLP
                              405 Lexington Avenue
                            New York, New York 10174
                                 (212) 573-4300

Approximate date of commencement of proposed sale to the public:

          From time to time after the effective date of this Registration
Statement as determined by market conditions.

          If the only securities being registered on this Form are being offered
pursuant to dividend or interest reinvestment plans, please check the following
box. [ ]

          If any of the securities being registered on this Form are to be
offered on a delayed or continuous basis pursuant to Rule 415 under the
Securities Act of 1933, other than securities offered only in connection with
dividend or interest reinvestment plans, check the following box. [X]

          If this Form is filed to register additional securities for an
offering pursuant to Rule 462(b) under the Securities Act, please check the
following box and list the Securities Act registration statement number of the
earlier effective registration statement for the same offering. [ ]

          If this Form is a post-effective amendment filed pursuant Rule 462(c)
under the Securities Act, check the following box and list the Securities Act
registration statement number of the earlier effective registration statement
for the same offering. [ ]

          If delivery of the prospectus is expected to be made pursuant to Rule
434, please check the following box. [ ]
<PAGE>

                         CALCULATION OF REGISTRATION FEE

Title of                         Proposed        Proposed
Each Class                       Maximum         Maximum
of Securities     Amount to      Offering        Aggregate      Amount of
to be Regis-      be Regis-      Price Per       Offering       Registration
tered             tered          Share (1)       Price (1)      Fee
- -------------------------------------------------------------------------------
Common            2,226,363      $1.375          $3,061,249     $1,055.60
Stock
$.01 par
value per
share

(1)   Estimated solely for the purpose of calculating the registration fee in
      accordance with Rule 457(c) under the Securities Act of 1933. The
      proposed maximum offering price is based on the average of the bid and
      asked prices of the Company's Common Stock as reported by the National
      Quotation Bureau, Incorporated.

The registrant hereby amends this Registration Statement on such date or dates
as may be necessary to delay its effective date until the registrant shall file
a further amendment which specifically states that this Registration Statement
shall thereafter become effective in accordance with Section 8(a) of the
Securities Act of 1933 or until this Registration Statement shall become
effective on such date as the Commission, acting pursuant to said Section 8(a),
may determine.
<PAGE>

                              CROSS REFERENCE SHEET

                                                        Heading in
Item         Caption in Form S-3                        Prospectus
- ----         -------------------                        -----------
 1           Forepart of the Registration               Outside Front
             Statement and Outside Front Cover          Cover Page of
             Page of Prospectus                         Prospectus

 2           Inside Front and Outside Back              Inside Front Cover
             Cover Pages of Prospectus                  of Prospectus

 3           Summary Information, Risk                  The Company, Recent
             Factors and Ratio of Earnings              Developments and
             to Fixed Charges                           Special Considera-
                                                        tions

 4           Use of Proceeds                            Use of Proceeds

 5           Determination of Offering Price            Plan of Distribution

 6           Dilution                                   Not Applicable

 7           Selling Security Holders                   Selling Shareholders

 8           Plan of Distribution                       Plan of Distribution

 9           Description of Securities                  Not Applicable
             to be Registered

10           Interests of Named Experts                 Experts; Legal
             and Counsel                                Opinions

11           Material Changes                           The Company, Recent
                                                        Developments and Special
                                                        Considerations

12           Incorporation of Certain                   Incorporation of
             Information by Reference                   Certain Documents by
                                                        Reference

13           Disclosure of Commission                   Indemnification
             Position on Indemnification
             for Securities Act Liabilities
<PAGE>

PROSPECTUS

                             INTEGRATED BRANDS INC.
                                2,226,363 Shares
                 Class A Common Stock (Par Value $.01 Per Share)




          The Class A Common Stock, par value $.01 per share (the "Common
Stock"), of INTEGRATED BRANDS INC., a New Jersey corporation (the "Company"),
offered hereby is being sold by the persons named under the caption "Selling
Shareholders." The Common Stock is quoted on the Nasdaq Small Cap Market
"Nasdaq"). The average of the closing bid and asked prices of the Common Stock
on Nasdaq on October 11, 1995 was $1.375 per share.

          The shares offered hereby may be sold by the Selling Shareholders or
by pledgees, donees, transferees or other successors in interest from time to
time. The sales may be made in the over-the-counter market, or otherwise at
prices and at terms then prevailing or at prices related to the then current
market price, or in negotiated transactions. Sales may also be effected by
selling the shares by various methods to or through brokers or dealers or in
face-to-face transactions without a broker-dealer. Any brokers or dealers used
by the Selling Shareholders may receive commissions or discounts in amounts to
be negotiated by the Selling Shareholders prior to the sale. See "Plan of
Distribution."

SEE "SPECIAL CONSIDERATIONS" FOR CERTAIN RISKS RELATING TO THE COMPANY AND AN
INVESTMENT IN THE SECURITIES OFFERED HEREBY.

THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES AND
EXCHANGE COMMISSION NOR HAS THE COMMISSION PASSED UPON THE ACCURACY OR ADEQUACY
OF THIS PROSPECTUS. ANY REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE.

                 The date of this Prospectus is October _, 1995
<PAGE>

          No dealer, salesman or other person has been authorized to give any
information or to make any representations other than those contained or
incorporated by reference in this Prospectus in connection with the offer
contained in this Prospectus, and, if given or made, such other information or
representations must not be relied upon as having been authorized by the Company
or the Selling Shareholders. Neither the delivery of this Prospectus nor any
sale made hereunder shall, under any circumstances, create any implication that
there has been no change in the affairs of the Company since the date hereof.

                              AVAILABLE INFORMATION


          The Company is subject to the informational requirements of the
Securities Exchange Act of 1934, as amended (the "Exchange Act"), and in
accordance therewith files reports, proxy statements and other information with
the Securities and Exchange Commission (the "Commission"). Such reports, proxy
statements and other information filed by the Company with the Commission can be
inspected and copied at the Public Reference Section of the Commission at 450
Fifth Street, N.W., Washington, D.C. 20549, and at the Commission's regional
offices at 500 West Madison Street, Suite 1400, Chicago, Illinois 60661 and at 7
World Trade Center, New York, New York 10048. Copies can be obtained from the
Public Reference Section of the Commission at prescribed rates by writing to the
Commission at 450 Fifth Street, N.W., Washington, D.C. 20549.


                 INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE

          The following documents filed by the Company with the Commission are
incorporated in this Prospectus by reference:

          (a)  Annual Report on Form 10-K for the year fiscal ended
               December 31, 1994.

          (b)  Quarterly Report on Form 10-Q for the fiscal quarter ended
               April 1, 1995

          (c)  Quarterly Report on Form 10-Q for the fiscal quarter ended
               July 1, 1995.

          (d)  Proxy Statement, dated June 13, 1995.

                                       -2-
<PAGE>

          (e)  The description of the Company's Common Stock contained in the
               Company's registration statement filed under Section 12 of the
               Exchange Act including any amendments or reports filed for the
               purpose of updating such description.

          All documents filed by the Company pursuant to Sections 13(a), 13(c),
14 or 15(d) of the Exchange Act subsequent to the date of this Prospectus and
prior to the termination of the offering to be made hereunder shall be deemed to
be incorporated by reference into this Prospectus and to be a part hereof from
the date of filing of such documents.

          Any statement contained in a document incorporated or deemed to be
incorporated by reference herein shall be deemed to be modified or superseded
for purposes of this Prospectus to the extent that a statement contained herein
or in any other subsequently filed document which also is or is deemed to be
incorporated by reference herein modifies or supersedes such statement. Any such
statement so modified or superseded shall not be deemed, except as so modified
or superseded, to constitute a part of this Prospectus.

          The Company will provide without charge to each person, including any
beneficial owner, to whom a copy of this Prospectus is delivered, upon the
written or oral request of such person, a copy of all documents incorporated
herein by reference (not including the exhibits to such documents, unless such
exhibits are specifically incorporated by reference in such documents). Requests
for such copies should be directed to: Mr. Gerard M. Tucci, Secretary,
INTEGRATED BRANDS INC., 4175 Veterans Highway, Ronkonkoma, New York 11777 or at
(516) 737-9700.

                                       -3-
<PAGE>

                                TABLE OF CONTENTS

                                                             PAGE

Available Information.....................................     2
Incorporation of Certain Documents by Reference...........     2
The Company...............................................     5
Recent Developments.......................................     6
Special Considerations....................................     6
Selling Shareholders......................................    11
Plan of Distribution......................................    14
Use of Proceeds...........................................    14
Experts...................................................    15
Legal Opinions............................................    15
Indemnification...........................................    15

                                       -4-
<PAGE>

                                   THE COMPANY


          INTEGRATED BRANDS INC. (formerly known as Steve's Homemade Ice Cream,
Inc.) together with its subsidiaries (collectively, "INTEGRATED" or the
"Company") markets, sells and distributes a variety of branded frozen dessert
products to supermarkets, grocery stores, gourmet shops, delicatessens and
convenience stores. The Company's products include prepackaged Steve's(R) super
premium ice cream and novelties, Swensen's(R) premium ice cream, American
Glace(R) frozen desserts, "Chilly Things"(R) frozen novelties and additional
frozen novelties. The Company, pursuant to long term exclusive licenses,
markets, sells and distributes Yoplait(R) ready to eat frozen yogurt products,
individual and multipack Trix(R) frozen novelties, Colombo hard pack frozen
dessert products and Yoo Hoo frozen novelties. The Company, directly and through
subsidiaries, also operates, franchises and licenses Steve's, Swensen's and
triple trademark frozen dessert stores.

          The Company was incorporated in New Jersey on September 27, 1985 under
the name Steve's Homemade Ice Cream, Inc. In August 1988, the Company acquired
Swensen's, Inc. ("Swensen's"). In August 1990, the Company acquired a sixty
percent interest in American Glace, Inc. Its principal offices are located at
4175 Veterans Highway, Ronkonkoma, New York 11779 and its telephone number is
(516) 737-9700.

          The Company owns, operates, develops and franchises Swensen's
restaurants and ice cream stores in four formats: full food service, limited
food service, ice cream only stores and specialty stores. Steve's franchises are
operated primarily as dessert only stores. Steve's and Swensen's stores are also
offered as "triple trademark" franchises featuring independent sections of
Steve's or Swensen's ice cream, David's cookies and Heidi's frozen yogurt.

          At December 31, 1994, there were 20 franchised Steve's stores, 238
franchised Swensen's stores and six Company-owned Swensen's stores.

          In February 1989, the Company, through a wholly-owned subsidiary,
acquired approximately 85% of the outstanding stock of Heidi's Frogen Yozurt
Shoppes, Inc. ("Heidi's") from the two major stockholders of Heidi's. At
December 31, 1994, Heidi's operated and franchised 28 frozen yogurt stores
predominately in California with stores also in Nevada, Arizona, Texas, Florida,

                                       -5-
<PAGE>

and New York. On April 9, 1993, Heidi's and its subsidiary filed a voluntary
petition under Chapter 11 of the United States Bankruptcy Code to reorganize.
The Company has entered into agreements with Heidi's pursuant to which the
Company has received a license from Heidi's to (i) use the Heidi's trademark in
the manufacture of frozen dessert products, (ii) offer Heidi's products in its
Steve's and Swensen's stores and (iii) to sell Heidi's franchises.

                               RECENT DEVELOPMENTS

          On August 15, 1995 the Company purchased from General Mills, Inc. the
Colombo hard pack prepackaged frozen dessert business. The Yoplait-Colombo
Division of GENERAL MILLS will continue to market and distribute Colombo Shoppe
Style Frozen Yogurt to its food service customers. The Company simultaneously
entered into twenty year exclusive license agreements for the United States and
Canada for the use of the Colombo, Trix, Count Chocula and Lucky Charms
trademarks and fifteen years for the Betty Crocker trademark for frozen products
containing ice cream or frozen yogurt for prepackaged goods of all sizes,
prepackaged novelties such as pops, bars and sandwiches and prepackaged frozen
dessert specialties such as ice cream cakes, pies and brownie sundaes. Each
agreement is renewable for an additional five years. In connection with the
execution of the agreements, the Company paid $4,500,000 in cash to General
Mills, Inc., such amount is subject to increase in the event certain sale
targets are met. The source of funds used to pay the consideration was the
Company's existing credit facility.


                             SPECIAL CONSIDERATIONS

          The following considerations, as well as others described elsewhere in
this Prospectus and the incorporated materials, should be carefully considered
in evaluating the Company and its business prospects before any decision is made
to purchase any of the Common Stock offered hereby.


          1. Dependence Upon Principal Stockholder and Affiliates. Calip
Dairies, Inc., ("Calip") owned by Richard E. Smith, Chairman of the Board, Chief
Executive Officer and a Director of the Company, and his wife Susan Smith, has
entered into a management agreement (the "Management Agreement") with the
Company, which terminates on April 15, 1996. Pursuant to the terms of the
Management Agreement, Calip will provide a portion of the management, 

                                       -6-
<PAGE>

administrative and other personnel required for the operation of the Company's
business until April 15, 1996. For the services provided by Calip, Calip will
receive an annual management fee equal to 10% of the gross revenues of the
Company, up to $5,000,000 in gross revenues, and 2% of gross revenues thereafter
up to a maximum annual fee of $1,000,000. In addition, Calip is entitled to
receive an additional incentive management fee equal to 5% of the Company's
annual net after tax income in excess of $3,000,000. While the Management
Agreement was not negotiated at arms' length, the Company believes that the
terms of the Management Agreement are fair. The management fee for the year
ended December 31, 1994 was approximately $751,000. After April 15, 1996, Calip
will be under no obligation to continue to provide such services to the Company.
There is no assurance that the Company's business would not be adversely
affected if Calip ceased to provide such services to the Company or that, upon
the expiration of the Management Agreement, the Company will be able to
renegotiate the terms of such Management Agreement on comparable terms, or at
all. In the event of termination, it is unlikely that a suitable replacement
could be found to provide such services.

          2. Conflicts of Interest. The Company is dependent upon the active
participation of its officers, who are collectively responsible for the
management of its business. The Company has no employment agreements with any of
its officers and none of its officers are required to devote their full time or
attention to the business of the Company. These officers, in fact, devote
substantial amounts of time to the other ice cream companies affiliated with
Richard E. Smith. While pursuant to the terms of the Management Agreement, such
officers will be required to devote such time as is necessary to the Company's
business, these officers may have conflicts of interest in allocating their
management time among their various business activities.

          Mr. Smith is not required to devote any specific amount of time to the
management of the Company and will devote a substantial amount of his time to
the other ice cream and frozen dessert companies with which he is affiliated.
However, Mr. Smith will devote such time as is reasonably necessary to the
business of the Company. To the extent that such other ice cream companies are
competitive with the business of the Company, additional conflicts of interest
may arise.

          Certain unaffiliated companies with which the Company does business,
such as certain suppliers and manufacturers, also do business with the other 

                                       -7-
<PAGE>

companies affiliated with Richard E. Smith. Such relationships could result in
the disruption of the Company's business in the event that conflicts arise
between such suppliers and manufacturers and any of the other companies
affiliated with Mr. Smith and could result in conflicts of interest for officers
of the Company who may be employed by the companies affiliated with Mr. Smith.

          The Company's Board of Directors has determined that it does not
presently intend to pursue any business opportunity that relates primarily to
the warehousing or distribution of ice cream, frozen desserts and similar
products, pursuant to trademarks owned by others or to the licensing or
acquisition of a product primarily for distribution within the areas in which
the ice cream distributors affiliated with Mr. Smith distribute products
(regardless of whether such product is developed by independent third parties
alone or in conjunction with affiliates of the Company). All other business
opportunities which come to the attention of management of the Company will
first be presented to the Board of Directors. If the Board of Directors, in its
sole discretion, determines not to pursue any business opportunity presented to
it, Mr. Smith, or any of the companies affiliated with him, may, thereafter,
pursue such opportunity. To the extent that the Company or any of the companies
affiliated with Mr. Smith expand their operations as a result of any such
business opportunity, substantial additional conflicts may arise. Any conflicts
arising as a result of the affiliation of any of the officers or directors of
the Company with other ice cream companies will be resolved by the disinterested
members of the Board of Directors of the Company.

          The Company has entered into an agreement with Calip terminable on 30
days's notice, to sell to Calip at an agreed upon price, the Company's products
for distribution to certain retail outlets in New York, New Jersey, southern
Connecticut and the Philadelphia-Delaware areas. The Company believes that the
prices, at which the Company's products are sold to Calip are competitive with
the prices generally paid by distributors for similar products in the New York
metropolitan area. Sales of ice cream to Calip for the year ended December 31,
1994 were approximately $1,695,000. If Calip terminates the Distribution
Agreement, the Company may be unable to retain other comparable ice cream
distributors in such areas, and the operations of the Company may be adversely
affected. The Distributor also distributes several other brands of frozen desert
products, including Dolly Madison, T&W and Sedutto products in the New York
metropolitan area, which may result in substantial conflicts of interest for Mr.
Smith and other officers of the Company.

                                       -8-
<PAGE>

          3. Governmental Regulations. The Company is subject to regulation by
federal, state and local governmental authorities regarding the distribution and
sale of food products and the operation of retail food establishments. Although
the Company believes that it currently has all material government permits,
licenses, qualifications and approvals required for its operations, there can be
no assurance that the Company will be able to maintain these in effect or obtain
any future government permits, licenses, qualifications or approvals which may
be required for the operation of its business.

          In addition, the Company's franchise programs are subject to
regulation by the Federal Trade Commission relating to the information required
to be disclosed to investors prior to their investment in a franchise, as well
as similar rules in a number of states in which the Company offers franchises,
some of which require substantive review of franchise disclosure documents. In
the event that the Company is unable to comply with the franchise regulations of
a particular state, the Company will be unable to offer or sell franchises in
such state. There can be no assurance that existing or future franchise
regulations will not have an adverse effect on the Company's ability to expand
its operations through its franchise program.

          4. Competition. The ice cream market is highly competitive and the
Company faces substantial competition in connection with the marketing and sales
of its products. Among its competitors are Haagen-Dazs, Inc., owned by The
Pillsbury Company, Breyer's and Sealtest, owned by Unilever Inc., Ben & Jerry's
Homemade Ice Cream, Inc., Dreyer's Grand Ice Cream and other numerous regional
ice cream companies. Many of such competitors are well-established and have
substantially greater financial and other resources than the Company.

          While the ice cream manufacturing and distribution business is
relatively easy to enter due to low entry cost, achieving wide distribution may
be more difficult because of the high cost of a national marketing program and
limitations on the space available in retail freezer compartments. The Company's
products may also be considered to be competing with all ice cream and other
desserts for discretionary food dollars.

                                       -9-
<PAGE>

          The Company's franchised and Company-owned stores compete directly
with local, regional and national retail ice cream establishments and
restaurants, including nationwide chains such as Friendly's, and with other
businesses catering to the food and dessert market. Many of these businesses are
much larger, and have substantially greater capital and resources than does the
Company. The ability of the Company and its franchisees to maintain and increase
their share of the market will be dependent upon many factors, among which are
the quality and price of their products, location and attractiveness of
facilities, advertising, quality of service, and availability of capital for
expansion.

          5. No Dividends. The Company has not paid any dividends since its
inception and does not anticipate paying any such dividends in the foreseeable
future.

          6. Control of the Company by Management. The present officers and
directors of the Company beneficially own and/or have the right to vote
approximately 38% of the outstanding Common Stock. Accordingly, such officers
and directors may be able to elect the entire Board of Directors, to increase
the authorized capital stock, to dissolve, merge or sell the assets of the
Company and, generally, to direct the affairs of the Company.

          7. Franchising. The profitability of the Company is in part dependent
on both their present franchisees and their ability to sell new franchises.
Franchisees are independent businessmen, whose operations purchase ice cream
products, generate royalty revenue and who influence the public perceptions of
the Company's products, but over whom the franchisor has limited control.

          8. Contingent Lease Liabilities. The Company holds master leases or
has guaranteed leases, expiring at varying dates to 2002, covering franchised
locations. Where the Company holds the master lease, these premises have been
subleased to franchisees under terms and rentals rates substantially the same as
those in master leases. In a majority of these instances, franchisees make all
lease payments directly to the landlords. The Company provides an estimated
liability for lease terminations in the event of a default by franchisee based
on the expected costs of releasing or settlement with landlord. The liability
was $428,000 and $545,000 at December 31, 1994 and January 1, 1994,
respectively. Aggregate minimum future rental payments under these leases
approximated $2,769,000 at December 31, 1994.

                                      -10-
<PAGE>

          9. Litigation. The Company is from time to time engaged in litigation
with creditors, franchisees and other parties which if adversely determined may
have a material effect on the Company.

SELLING SHAREHOLDERS

          The following table sets forth information concerning the beneficial
ownership of the Common Stock by the Selling Shareholders as of the date of this
Prospectus and the number of such shares included for sale in this Prospectus.
Such information was furnished to the Company by the individual Selling
Shareholders. All of the Selling Shareholders, except for Gary Shoffner, Trustee
for Heidi Miller and Brian Pallas, acquired their shares from two former
shareholders in private transactions. The shares issued to Mr. Shoffner as
Trustee were issued in connection with the settlement of litigation with Brian
Pallas and Heidi Miller.



===============================================================================
                                                                  Percentage
                                                                     of
                           Shares      Shares to   Shares to     Outstanding
                        Owned prior     be sold    be owned         Shares
                          to the        in the     after the      Owned After
Name                     Offering      Offering    Offering        Offering
- -------------------------------------------------------------------------------
Gary P. Stevens (1)        341,261       80,000      261,261          2.6%
- -------------------------------------------------------------------------------
David Smith (2)            537,000      500,000       37,000             *
- -------------------------------------------------------------------------------
Gerard M. Tucci (3)        179,568       10,000      169,568          1.7%
- -------------------------------------------------------------------------------
John D. Cohen               67,500       50,000       17,500             *
- -------------------------------------------------------------------------------
Paul Horowitz                2,500        2,500           --           --
- -------------------------------------------------------------------------------
Barry Rutcofsky              7,750        7,000          750             *
- -------------------------------------------------------------------------------
James D. Glass,             20,000       20,000            0           --
As Trustee of
Glass & Eckstein
P.C. Pension Plan
- -------------------------------------------------------------------------------
Smith Barney Inc.           50,000       50,000            0           --
IRA Rollover Cust 
For Thomas Herskovits
===============================================================================

                                      -11-

<PAGE>

===============================================================================
                                                                  Percentage
                                                                     of
                           Shares      Shares to   Shares to     Outstanding
                        Owned prior     be sold    be owned         Shares
                          to the        in the     after the      Owned After
Name                     Offering      Offering    Offering        Offering
- -------------------------------------------------------------------------------
William Brafman              2,000        2,000            0         --
- -------------------------------------------------------------------------------
Stephen & Josephine        100,000       60,000       40,000           *
Capece - Joint
Tenants with Right
of Survivorship
- -------------------------------------------------------------------------------
David J. Stein (4)          96,000       35,000       61,000           *
- -------------------------------------------------------------------------------
Gary Haber and              19,000       10,000        9,000           *
Barbara
Jaffe Haber, Joint
Tenants with Right of
Survivorship
- -------------------------------------------------------------------------------
Robert W. Brazius and        7,300        5,000        2,300           *
Maria Y. Brazius,
Joint Tenants with
Right of Survivorship
- -------------------------------------------------------------------------------
Phyllis Kassoff             50,000       50,000            0         --
- -------------------------------------------------------------------------------
Michael S. Mullman           5,000        5,000            0         --
and
Ellen B. Mullman,
Joint Tenants with
Right of
Survivorship
- -------------------------------------------------------------------------------
Stanford G. Lotwin           5,000        5,000            0         --
- -------------------------------------------------------------------------------
Lloyd Shor                  10,000       10,000            0         --
- -------------------------------------------------------------------------------
S. Sidney Mandel            37,500       25,000       12,500           *
- -------------------------------------------------------------------------------
Lyonel E. Zunz              42,500       25,000       17,500           *
- -------------------------------------------------------------------------------
John R. and (5)             87,070       15,000       72,070           *
Christine  E. Welty,
Joint Tenants with
Right
of Survivorship
===============================================================================

                                      -12-
<PAGE>

===============================================================================
                                                                  Percentage
                                                                     of
                           Shares      Shares to   Shares to     Outstanding
                        Owned prior     be sold    be owned         Shares
                          to the        in the     after the      Owned After
Name                     Offering      Offering    Offering        Offering
- -------------------------------------------------------------------------------
Gail Daitch                  7,000        7,000            0         --
- -------------------------------------------------------------------------------
Dr. Lawrence Howard         37,500       37,500            0         --
- -------------------------------------------------------------------------------
Fay Smith                  161,863      161,863            0         --
- -------------------------------------------------------------------------------
William G. Walters          37,500       37,500            0         --
- -------------------------------------------------------------------------------
Stuart D. Byron             15,000       15,000            0         --
- -------------------------------------------------------------------------------
Robert J. Mittman           37,500       37,500            0         --
- -------------------------------------------------------------------------------
James Saranczak             14,000       14,000            0         --
- -------------------------------------------------------------------------------
Steven Swerdloff            20,000       20,000            0         --
- -------------------------------------------------------------------------------
Harris N. Cogan and          5,000        5,000            0         --
Irene Klein Cogan,
Joint Tenants with
Right of Survivorship
- -------------------------------------------------------------------------------
Herbert Berman             479,500      479,500            0         --
- -------------------------------------------------------------------------------
Benjamin Raphan (6)        164,100      150,000       14,100
- -------------------------------------------------------------------------------
Edward L. Sadowsky           5,000        5,000            0         --
- -------------------------------------------------------------------------------
Robert Nossen               40,000       40,000            0         --
- -------------------------------------------------------------------------------
Gary Shoffner,             250,000      250,000            0         --
Trustee for Brian
Pallas and Heidi
Miller
===============================================================================

(1)      Mr. Stevens is the President of the Company.
(2)      Mr. Smith is a Vice President and Director of the Company
(3)      Mr. Tucci is a Vice President, Secretary, and Director of the Company.
(4)      Mr. Stein is a Vice President of the Company.
(5)      Mr. Welty is a Vice President of the Company and the President of
         Swensen's, Inc.
(6)      Mr. Raphan is a Director of the Company.
 *       Indicates less than 1%.

                                      -13-
<PAGE>

                              PLAN OF DISTRIBUTION


          The shares of Common Stock offered hereby may be sold by the Selling
Shareholders or by pledgees, donees, transferees or other successors in
interest. Such sales may be made from time to time as market conditions permit
in the over-the-counter market, or otherwise, at prices on terms then prevailing
or at prices related to the then-current market price, or in negotiated
transactions. The Common Stock offered hereby may be sold by one or more of the
following methods, without limitation: (a) a block trade in which the broker or
dealer so engaged will attempt to sell the Common Stock as agent but may
position and resell a portion of the block as principal to facilitate the
transaction; (b) purchases by a broker or dealer as principal and resale by such
broker or dealer for its account pursuant to this Prospectus; (c) ordinary
brokerage transactions and transactions in which the broker solicits purchasers;
and (d) face-to-face transactions between selling shareholders and purchasers
without a broker-dealer. In effecting sales, brokers or dealers engaged by the
Selling Shareholders may arrange for other brokers or dealers to participate.
Such brokers or dealers may receive commissions or discounts from the Selling
Shareholders in amounts to be negotiated prior to the sale. Such brokers or
dealers and any other participating brokers or dealers may be deemed to be
"underwriters" within the meaning of the Securities Act of 1933, as amended (the
"Securities Act"), in connection with such sales. In addition, any securities
covered by this Prospectus that qualify for sale pursuant to Rule 144 might be
sold under Rule 144 rather than pursuant to this Prospectus.

          The Common Stock covered by this Prospectus is being registered under
the Securities Act.

                                 USE OF PROCEEDS

          The Company will receive none of the proceeds from any sales by the
Selling Shareholders of the Common Stock offered hereby.

                                      -14-
<PAGE>

                                     EXPERTS

          The consolidated financial statements and Schedule incorporated by
reference in this Prospectus and in the Registration Statement have been audited
by BDO Seidman LLP, independent certified public accountants, to the extent and
for the periods set forth in their reports incorporated herein by reference, and
are incorporated herein in reliance upon such reports, given upon the authority
of said firm as experts in accounting and auditing.

                                 LEGAL OPINIONS

          The validity of the shares of Common Stock offered hereby will be
passed upon for the Company by Tenzer Greenblatt LLP, New York, New York. The
Partners of the firm of Tenzer Greenblatt LLP own 356,350 shares of the
outstanding Common Stock of the Company. The attorneys disclaim ownership of
7,000 shares of the outstanding Common Stock of the Company owned by wives of
certain of the attorneys.

                                 INDEMNIFICATION

          Insofar as indemnification for liabilities arising under the
Securities Act may be permitted to directors, officers or persons controlling
the Company pursuant to the foregoing provisions, the Company has been informed
that in the opinion of the Commission, such indemnification is against public
policy as expressed in the Securities Act and is therefore unenforceable.
Section 14A: 3-5 of the New Jersey Business Corporation Act permits the
indemnification of directors, officers, employees and agents of the Company and
Section 14A: 2-7 of the New Jersey Business Corporation Act permits a
corporation to provide that a director or officer shall have limited liability
to the corporation or its shareholders. The Company's certificate of
incorporation and by-laws provide that the Company's directors and officers will
be indemnified and their liability to the Company and the shareholders limited
in the manner and to the fullest extent permitted by New Jersey law.

                                      -15-
<PAGE>

                 PART II. INFORMATION NOT REQUIRED IN PROSPECTUS

Item 14.  Other Expenses of Issuance and Distribution
          -------------------------------------------

          The expenses in connection with the issuance and distribution of the
Common Stock to be registered are estimated (except for the Securities and
Exchange Commission filing fee) below. All such expenses will be paid by the
Registrant.

Securities and Exchange Commission Filing Fee......    $ 1,055.60
Duplicating........................................
Accounting Fees and Expenses.......................      2,000.00
Legal Fees and Expenses............................      2,000.00
Miscellaneous......................................      1,000.00
                                                       ----------
                            Total Expenses             $ 6,055.67
                                                       ==========


Item 15.  Indemnification of Officers and Directors
          -----------------------------------------

          Section 14A:3-5 of the New Jersey Business Corporation Act, which
governs the indemnification of directors, officers, employees and agents of a
corporation, is hereby incorporated herein by reference. Section 14A:2-7 of the
New Jersey Business Corporation Act, which provides that a corporation's
certificate of incorporation may provide that a director or officer shall have
limited liability to the corporation or to its shareholders, with certain
exceptions, is hereby incorporated herein by reference. Reference is made to
Paragraphs "SEVENTH" and "EIGHTH" of Registrant's Amended Certificate of
Incorporation, as amended on August 29, 1988, which provides for indemnification
and limitations on liability in the manner and to the fullest extent permitted
by New Jersey law.

          Insofar as indemnification for liabilities arising under the
Securities Act may be permitted to directors, officers or persons controlling
the Registrant pursuant to the foregoing provisions, the Registrant has been
informed that in the opinion of the Securities and Exchange Commission, such
indemnification is against public policy as expressed in the Act and is
therefore unenforceable.

                                      -16-
<PAGE>

Item 16.  Exhibits.
          ---------

Exhibit No.                       Description
- -----------                       -----------
   5*               Opinion of Tenzer Greenblatt LLP, regarding
                    legality of shares registered hereunder.

  24.1              Consent of BDO Seidman


  24.2*             Consent of Tenzer Greenblatt LLP (included in
                    Exhibit 5).

- --------------------
*  To be filed by amendment


Item 17.  Undertakings.
          -------------

         (a) The undersigned Registrant hereby undertakes:

         (1) To file, during any period in which offers or sales are being made,
a post-effective amendment to this Registration Statement:

             (i)      To include any Prospectus required by Section
10(a)(3) of the Securities Act of 1933;

             (ii)     To reflect in the Prospectus any facts or events arising
after the effective date of the Registration Statement (or the most recent
post-effective amendment thereof) which, individually or in the aggregate,
represent a fundamental change in the information set forth in the Registration
Statement;

             (iii)    To include any material information with respect to the
plan of distribution not previously disclosed in the Registration Statement or
any material change to such information in the Registration Statement:

             Provided, however, that paragraphs (a)(1)(i) and (a)(1)(ii) do
             not apply if the information required to be included in a
             post-effective amendment by those paragraphs is contained in
             periodic reports filed by the Registrant pursuant to Section 13
             or 15(d) of the Securities Exchange Act of 1934 that are
             incorporated by reference in the Registration Statement.

                                      -17-

<PAGE>

         (2) That, for the purpose of determining any liability under the
Securities Act of 1933, each such post-effective amendment shall be deemed to be
a new registration statement relating to the securities offered therein, and the
offering of such securities at that time shall be deemed to be the initial bona
fide offering thereof.

         (3) To remove from registration by means of a post-effective amendment
any of the securities being registered which remain unsold at the termination of
the offering.

         (b) The undersigned Registrant hereby undertakes that, for purposes of
determining any liability under the Securities Act of 1933, each filing of the
Registrant's annual report pursuant to Section 13(a) or 15(d) of the Securities
Exchange Act of 1934 that is incorporated by reference in the Registration
Statement shall be deemed to be a new registration statement relating to the
securities offered therein, and the offering of such securities at that time
shall be deemed to be the initial bona fide offering thereof.

         (c) Insofar as indemnification for liabilities arising under the
Securities Act of 1933 may be permitted to directors, officers and controlling
persons of the Registrant pursuant to the foregoing provisions, or otherwise,
the Registrant has been advised that in the opinion of the Securities and
Exchange Commission such indemnification is against public policy as expressed
in the Act and is, therefore, unenforceable. In the event that a claim for
indemnification against such liabilities (other than the payment by the
Registrant of expenses incurred or paid by a director, officer or controlling
person of the Registrant in the successful defense of any action, suit or
proceeding) is asserted by such director, officer or controlling person in
connection with the securities being registered, the Registrant will, unless in
the opinion of its counsel the matter has been settled by controlling precedent,
submit to a court of appropriate jurisdiction the question whether such
indemnification by it is against public policy as expressed in the Act and will
be governed by the final adjudication of such issue.

                                      -18-
<PAGE>

                                   SIGNATURES

          Pursuant to the requirements of the Securities Act of 1933, as
amended, the Registrant certifies that it has reasonable grounds to believe that
it meets all of the requirements for filing on Form S-3 and has duly caused this
Registration Statement to be signed on its behalf by the undersigned, thereunto
duly authorized, in Ronkonkoma, New York, on October __, 1995.

                                      INTEGRATED BRANDS INC.


                                      By:
                                          ---------------------------
                                          RICHARD E. SMITH
                                          Chairman of the Board


                                POWER OF ATTORNEY

          KNOW ALL MEN BY THESE PRESENTS, that each person whose signature
appears below constitutes and appoints each of Richard E. Smith and Gary P.
Stevens, his true and lawful attorneys-in-fact and agents, each acting alone,
with full powers of substitution and resubstitution, for him and in his name,
place and stead, in any and all capacities, to sign any and all amendments to
this Registration Statement, including post-effective amendments, and to file
the same with all exhibits thereto, and other documents in connection therewith,
with the Securities and Exchange Commission, granting unto said
attorneys-in-fact and agents, full power and authority to do and perform each
and every act and thing requisite and necessary to be done in and about the
premises, as fully to all intents and purposes as he might or could do in
person, and hereby ratifies and confirms all that his said attorneys-in-fact and
agents, each acting alone, or his substitute or substitutes, may lawfully do or
cause to be done by virtue thereof.

          Pursuant to the requirements of the Securities Act of 1933, as
amended, this Registration Statement has been signed by the following persons,
in the capacities and on the dates indicated.

                                      -19-
<PAGE>

Signature                   Title                        Date
- ---------                   -----                        ----

- ----------------------
Richard E. Smith            Chairman of the Board,       October __, 1995
                            (Principal Executive
                            Officer) Chief Executive
                            Officer and Director

- ----------------------
Gary P. Stevens             President and Treasurer      October __, 1995
                            (Principal Financial
                            Officer)


- ----------------------
Gerard Tucci                Vice President,              October __, 1995
                            Secretary and
                            Director

- ----------------------
Karl Eller                  Director                     October __, 1995

- ----------------------
Benjamin Raphan             Director                     October __, 1995

- ----------------------
David M. Smith              Vice President,              October __, 1995
                            Director

                                      -20-
<PAGE>

                                  EXHIBIT INDEX

Sequential
Document No.        Description                                     Page No.
- -----------         -----------                                     --------

Exhibit No.                       Description
- -----------                       -----------
   5*             Opinion of Tenzer Greenblatt LLP, regarding
                  legality of shares registered hereunder.


  24.1            Consent of BDO Seidman


  24.2*           Consent of Tenzer Greenblatt LLP (included in
                  Exhibit 5).*















*To be filed by amendment.

                                      -21-


<PAGE>

                                                                    EXHIBIT 24.1


               CONSENT OF INDEPENDENT CERTIFIED PUBLIC ACCOUNTANTS





INTEGRATED BRANDS INC.
(formerly Steve's Homemade Ice Cream, Inc.)
Ronkonkoma, New York



We hereby consent to the incorporation by reference in the Prospectus
constituting a part of this Registration Statement of our reports dated April 3,
1995, relating to the consolidated financial statements and schedule of
INTEGRATED BRANDS INC. (formerly Steve's Homemade Ice Cream, Inc.) and
subsidiaries appearing in the Company's Annual Report on Form 10-K for the year
ended December 31, 1994.

We also consent to the reference to us under the caption "Experts" in the
Prospectus.




                                                     BDO Seidman, LLP

Mitchel Field, New York
October 3, 1994



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