INTEGRATED BRANDS INC
10-Q, 1996-11-18
ICE CREAM & FROZEN DESSERTS
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<PAGE>

                        SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 10-Q

(Mark One)

[X]      QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE
         SECURITIES AND EXCHANGE ACT OF 1934


For the quarterly period ended September 28, 1996.

[ ]     TRANSACTION REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE
        SECURITIES AND EXCHANGE ACT OF 1934

For the transition period from            to
                               ----------    -----------------------

Commission file number 0-15942

                             INTEGRATED BRANDS INC.
              -----------------------------------------------------
             (Exact name of registrant as specified in its charter)

                                   New Jersey
         --------------------------------------------------------------
         (State or other jurisdiction of incorporation or organization)


                                   11-2778439
                      ------------------------------------
                      (I.R.S. Employer Identification No.)


                   4175 Veterans Highway, Ronkonkoma, NY 11779
               ---------------------------------------------------
               (Address of principal executive offices - Zip code)

Registrant's telephone number, including area code: 516-737-9700

- --------------------------------------------------------------------------------


Former name, former address and former fiscal year, if changes since last
report.

Indicate by check whether the registrant (1) has filed all reports required to
be filed be section 13 or 15 (d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for such shorter period that the registrant was
required to file such reports) and (2) has been subject to such filing
requirements for the past 90 days.

                           Yes   X    No
                               -----     -----

                APPLICABLE ONLY TO ISSUERS INVOLVED IN BANKRUPTCY
                  PROCEEDINGS DURING THE PRECEDING FIVE YEARS:


Indicate by check mark whether the registrant has filed all documents and
reports required to be filed by Section 12,13, or 15(d) of the Securities
Exchange Act of 1934 subsequent to the distribution of securities under a plan
confirmed by a court

                           Yes         No
                              -----       -----

APPLICABLE ONLY TO CORPORATE ISSUERS: Indicate the number of shares outstanding
of each of the issuer's classes of common stock, as of the latest practicable
date November 14, 1996.

Common Stock Par Value $.01 Per Share.  Shares Outstanding 10,103,288
                                                           ----------


<PAGE>







                             INTEGRATED BRANDS INC.

                                    Form 10-Q

                               September 28, 1996


                                TABLE OF CONTENTS

Part I. - Financial Information

                   Item 1.      Financial statements

                                Condensed Consolidated Balance Sheets        3

                                Condensed Consolidated Statements of
                                 Operations                                  5

                                Condensed Consolidated Statement of
                                 Stockholders' Equity                        7

                                Condensed Consolidated Statements of
                                 Cash Flows                                  8

                                Notes to Condensed Consolidated
                                  Financial Statements                       9

                   Item 2.      Management's Discussion and Analysis
                                 of Financial Condition and Results
                                 of Operations                              11

Part II. - Other Information

                   Item 6.      Exhibits and Reports on Form 8-K            13

                                Signature                                   14






                                       -2-





<PAGE>



PART I. FINANCIAL INFORMATION
     ITEM 1. FINANCIAL STATEMENTS

                             INTEGRATED BRANDS INC.
                      CONDENSED CONSOLIDATED BALANCE SHEETS


<TABLE>
<CAPTION>
                                                                              September 28,          December 30,
                                                                                   1996                 1995
- -------------------------------------------------------------------------------------------------------------------
                                                                              (Unaudited)
                                                                                       (In thousands)

Assets

<S>                                                                             <C>                     <C>     
Current Assets:
     Cash and cash equivalents                                                  $  1,130                $  2,086
     Receivables                                                                   9,809                   4,416
     Receivables - affiliates                                                      1,485                   1,043
     Inventories                                                                   2,138                   2,089
     Prepaid product introductory expenses                                         1,942                     701
     Other prepaid expenses                                                          699                     281
- -------------------------------------------------------------------------------------------------------------------


     Total Current Assets                                                         17,203                  10,616


Improvements and equipment,
     at cost - net of accumulated
     depreciation and amortization                                                 1,828                   1,103

Other assets:
     License agreements, at cost - net of accumulated
      amortization of $1,178,000 and $878,000                                      6,170                   6,470
     Intangible assets, at cost - net of
      accumulated amortization of $3,204,000
      and $2,967,000                                                               5,840                   6,077
     Investment in Heidi's                                                         1,340                   1,590
     Other                                                                           354                     521
- -------------------------------------------------------------------------------------------------------------------

Total assets                                                                     $32,735                 $26,377
===================================================================================================================
</TABLE>


     See accompanying notes to Condensed Consolidated Financial Statements.

                                       -3-



<PAGE>



                             INTEGRATED BRANDS INC.
                      CONDENSED CONSOLIDATED BALANCE SHEETS

                                   (Continued)



<TABLE>
<CAPTION>
                                                                             September 28,         December 30,
                                                                                  1996                 1995
- -------------------------------------------------------------------------------------------------------------------
                                                                               (Unaudited)
                                                                                     (In thousands)

Liabilities and Stockholders' Equity

<S>                                                                            <C>                 <C>     
Liabilities:
     Current maturities of long-term debt                                      $     716           $    576
     Trade accounts payable                                                        5,688              4,244
     Income taxes payable                                                             38                465
     Payable - affiliates                                                            905                902
     Accrued marketing expenses                                                      990                162
     Other accrued liabilities                                                     1,484              1,021
     Liability for lease terminations                                                110                110
- -------------------------------------------------------------------------------------------------------------------

Current Liabilities                                                                9,931              7,480

Long-term debt, less current maturities                                            9,599              4,996

Liability for lease terminations,
     net of current portion                                                          131                242
- -------------------------------------------------------------------------------------------------------------------

Total liabilities                                                                 19,661             12,718
- -------------------------------------------------------------------------------------------------------------------

Minority interest                                                                    218                225
- -------------------------------------------------------------------------------------------------------------------


Commitments and contingent liabilities

Stockholders' equity:
     Class A common stock, $.01 par
      value, 20,000,000 shares authorized;
      12,357,903 shares issued                                                       124                124
     Paid-in capital                                                               8,432              8,432
     Retained earnings                                                             6,072              6,543
     Treasury stock, at cost 2,254,615 and 2,154,615 shares                       (1,772)            (1,665)
- -------------------------------------------------------------------------------------------------------------------

Total stockholders' equity                                                        12,856             13,434
- -------------------------------------------------------------------------------------------------------------------

Total liabilities and stockholders' equity                                       $32,735            $26,377
===================================================================================================================
</TABLE>


     See accompanying notes to Condensed Consolidated Financial Statements.

                                       -4-




<PAGE>



                             INTEGRATED BRANDS INC.

                 CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS






<TABLE>
<CAPTION>
                                                                                     Thirteen Weeks Ended
- -------------------------------------------------------------------------------------------------------------------

                                                                          September 28,              September 30,
                                                                               1996                       1995
- -------------------------------------------------------------------------------------------------------------------
                                                                                       (Unaudited)
                                                                                   (In thousands, except
                                                                                      per share amount)

Revenues:
<S>                                                                        <C>                         <C>    
  Net sales                                                                $10,753                     $10,429
  Store operations                                                           1,018                         900
  Franchise revenue                                                            493                         521
  Other                                                                        105                          58
- -------------------------------------------------------------------------------------------------------------------
                                                                            12,369                      11,908

- -------------------------------------------------------------------------------------------------------------------

Operating costs and expenses:
  Cost of goods sold                                                         7,077                       7,012
  Store operations                                                           1,061                         872
  Selling, general and administrative expenses                               5,449                       3,724
  Interest                                                                     208                          83
- -------------------------------------------------------------------------------------------------------------------
                                                                            13,795                      11,691

- -------------------------------------------------------------------------------------------------------------------

Income (loss) before taxes on income (recovery)                             (1,426)                        217

Taxes on income (recovery)                                                    (484)                         86
- -------------------------------------------------------------------------------------------------------------------

Net income (loss)                                                            $(942)                       $131
===================================================================================================================

Earnings (loss) per common share                                             $(.09)                       $.01
===================================================================================================================

Weighted average number of common
  and common equivalent shares
  outstanding                                                               10,103                      10,250
===================================================================================================================
</TABLE>


     See accompanying notes to Condensed Consolidated Financial Statements.

                                       -5-




<PAGE>



                             INTEGRATED BRANDS INC.

                 CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS


<TABLE>
<CAPTION>
                                                                                  Thirty-Nine Weeks Ended
- -------------------------------------------------------------------------------------------------------------------

                                                                        September 28,                September 30,
                                                                              1996                       1995
- -------------------------------------------------------------------------------------------------------------------
                                                                                       (Unaudited)
                                                                                  (In thousands, except
                                                                                     per share amount)


<S>                                                                        <C>                         <C>    
Revenues:
  Net sales                                                                $31,785                     $26,270
  Store operations                                                           2,975                       2,832
  Franchise revenue                                                          1,476                       1,435
  Other                                                                        197                         173
- -------------------------------------------------------------------------------------------------------------------
                                                                            36,433                      30,710

- -------------------------------------------------------------------------------------------------------------------

Operating costs and expenses:
  Cost of goods sold                                                        19,062                      16,603
  Store operations                                                           3,032                       2,670
  Selling, general and administrative expenses                              14,380                       9,486
  Interest                                                                     466                         128
- -------------------------------------------------------------------------------------------------------------------
                                                                            36,940                      28,887

- -------------------------------------------------------------------------------------------------------------------

Income (loss) before taxes on income (recovery)                               (507)                      1,823

Taxes on income (recovery)                                                     (36)                        807
- -------------------------------------------------------------------------------------------------------------------

Net income (loss)                                                            $(471)                     $1,016
===================================================================================================================

Earnings (loss) per common share                                             ($.05)                       $.10
===================================================================================================================

Weighted average number of common
  and common equivalent shares
  outstanding                                                               10,126                      10,233
===================================================================================================================
</TABLE>



     See accompanying notes to Condensed Consolidated Financial Statements.

                                       -6-




<PAGE>




                             INTEGRATED BRANDS INC.
            CONDENSED CONSOLIDATED STATEMENT OF STOCKHOLDERS' EQUITY
               FOR THE THIRTY-NINE WEEKS ENDED SEPTEMBER 28, 1996



<TABLE>
<CAPTION>
                                                   Common Stock
                                                   ------------
                                                               Par     Paid-in    Retained    Treasury
                                                 Shares       Value    Capital    Earnings      Stock       Total
- -------------------------------------------------------------------------------------------------------------------
                                                    (Unaudited
                                                  (In thousands)


<S>                                              <C>           <C>      <C>         <C>       <C>         <C>    
Balance, December 30, 1995                       12,358        $124     $8,432      $6,543    $(1,665)    $13,434

Purchase of treasury stock                                                                       (107)       (107)

Net loss for the
 thirty-nine weeks ended
 September 28, 1996                                                                   (471)                  (471)
- -------------------------------------------------------------------------------------------------------------------

Balance, September 28, 1996                      12,358        $124     $8,432      $6,072    $(1,772)    $12,856
===================================================================================================================
</TABLE>




     See accompanying notes to Condensed Consolidated Financial Statements.

                                       -7-



<PAGE>


                             INTEGRATED BRANDS INC.

                 CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS



<TABLE>
<CAPTION>
                                                                                    Thirty-nine Weeks Ended
- -------------------------------------------------------------------------------------------------------------------
                                                                          September 28,             September 30,
                                                                                1996                    1995
- -------------------------------------------------------------------------------------------------------------------
                                                                                        (Unaudited)
                                                                                       (In thousands)


<S>                                                                          <C>                           <C>   
Cash Flows from Operating Activities
  Net income (loss)                                                          $(471)                        $1,016

  Adjustments to reconcile net income (loss)
   to net cash used in operating activities:
      Depreciation and amortization                                          1,027                            871
      Provision for doubtful accounts                                          338                            239
      Minority interest in net income (loss) of subsidiary                      (7)                            18

  Increase (decrease) in cash flows from changes in operating
     assets and liabilities:
      Receivables                                                           (5,731)                        (5,203)
      Receivables - affiliates                                                (442)                          (955)
      Inventories                                                              (49)                          (299)
      Prepaid expenses and other                                            (1,659)                          (966)
      Other assets                                                             167                             42
      Trade accounts payable and accrued liabilities                         2,197                          3,197
      Payables - affiliates                                                      3                            612
- -------------------------------------------------------------------------------------------------------------------

Net cash used in operating activities                                       (4,627)                        (1,428)
- -------------------------------------------------------------------------------------------------------------------

Cash Flows from Investing Activities:

  Acquisition of long term license agreements                                                              (4,500)
  Capital expenditures                                                        (965)                          (119)
- -------------------------------------------------------------------------------------------------------------------

  Net cash used in investing activities                                       (965)                        (4,619)
- -------------------------------------------------------------------------------------------------------------------

Cash Flows from Financing Activities:
  Proceeds from long-term debt                                               5,116                          4,500
  Principal payments on long-term debt                                        (373)                          (209)
  Purchase of treasury stock                                                  (107)
  Exercise of stock options                                                                                     1
- -------------------------------------------------------------------------------------------------------------------

  Net cash provided by  financing activities                                 4,636                          4,292
- -------------------------------------------------------------------------------------------------------------------

Net change in cash and cash equivalents                                       (956)                        (1,755)

Cash and cash equivalents, beginning of period                               2,086                          3,860
- -------------------------------------------------------------------------------------------------------------------

Cash and cash equivalents, end of period                                    $1,130                         $2,105
===================================================================================================================
</TABLE>


     See accompanying notes to Condensed Consolidated Financial Statements.

                                       -8-




<PAGE>



                             INTEGRATED BRANDS INC.

              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS


NOTE 1   ORGANIZATION, BUSINESS AND BASIS OF PRESENTATION

         The Company was incorporated in September 1985 and commenced operations
         on December 23, 1985 as Steve's Homemade Ice Cream, Inc. In August
         1988, the Company completed the acquisition of Swensen's Inc.
         (Swensen's) and it's wholly-owned subsidiaries. In August 1990, the
         Company acquired a sixty percent interest in American Glace, Inc. In
         July 1995, the Company changed its name to INTEGRATED BRANDS INC. to
         more appropriately reflect the breadth of the Company's business.
         INTEGRATED BRANDS INC. and its subsidiaries are collectively referred
         to herein as the "Company".

         The Company markets, distributes and sells a variety of branded frozen
         dessert products to supermarkets, grocery stores, club stores, gourmet
         shops, delicatessens and convenience stores. The Company currently
         franchises ice cream parlors, dip shoppes and family style restaurants
         throughout the United States and certain foreign countries. Total
         revenues from foreign sources are not material.

         The accompanying condensed consolidated financial statements include
         the accounts of the Company and its subsidiaries except Heidi's Frogen
         Yozurt Shoppes, Inc. ("Heidi's"). All material intercompany balances
         and transactions have been eliminated in consolidation. The Company's
         investment in Heidi's is stated at cost. On April 9, 1993, Heidi's and
         its subsidiary filed voluntary petitions under Chapter 11 of the
         Bankruptcy Code with the United States Bankruptcy Court to reorganize
         Heidi's.

         The Condensed Consolidated Financial Statements included herein are
         unaudited and include all adjustments which are, in the opinion of
         management, necessary for a fair presentation of the results of
         operations of the interim periods pursuant to the rules and regulations
         of the Securities and Exchange Commission. Certain information and
         footnote disclosures normally included in accordance with generally
         accepted accounting principles have been condensed or omitted pursuant
         to such rules and regulations, although the Company believes that the
         disclosures in such financial statements are adequate to make the
         information presented not misleading. Certain 1995 balances were
         reclassified to conform to 1996 presentation. These condensed
         consolidated financial statements should be read in conjunction with
         the Company's Consolidated Financial Statements filed with the
         Securities and Exchange Commission on Form 10-K for the fiscal year
         ended December 30, 1995.

         The results of operations for the thirty-nine weeks ended September 28,
         1996 are not necessarily indicative of the results to be expected for
         the full year.

                                       -9-


<PAGE>




                             INTEGRATED BRANDS INC.

              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS



NOTE 2 - LONG-TERM DEBT



         Under a revolving credit facility entered into December 1994, the
         Company can borrow up to $7,500,000 through December 31, 1997. Interest
         is payable monthly on the unpaid principal balance of borrowings under
         this facility at the bank's prime rate plus 1/2%. The Company has
         agreed to pay a fee of 1/8% per annum on the unused portion of the
         commitment.

         On March 8, 1996, the loan agreement was amended and the Company
         refinanced $4,500,000 of the existing revolving credit facility with a
         new five year term loan. The term loan is payable in 19 quarterly
         principal installments of $140,000 beginning April 1, 1996, and the
         remaining principal balance is due on January 1, 2001. Interest is
         payable monthly on the unpaid principal balance of this term loan at
         the banks prime rate plus 1/2%. As of September 28, 1996, the Company
         had available credit of $1,975,000 under the revolving credit facility.

NOTE 3   EARNINGS (LOSS) PER COMMON SHARE

         Earnings per share of common stock for the thirteen weeks and the
         thirty-nine weeks ended September 30, 1995 was computed by dividing net
         income by the weighted average number of shares of Common Stock
         outstanding during the period presented. 279,000 and 280,000 common
         equivalent shares were included in the weighted average number of
         shares for the thirteen and thirty-nine weeks ended September 30, 1995,
         respectively. The common stock equivalent shares result from shares
         issuable upon the exercise of options under the treasury stock method.
         Common stock equivalent shares were anti-dilutive for the thirteen and
         thirty-nine weeks ended September 28, 1996 and were excluded from the
         loss per common share calculation.


NOTE 4   ADOPTION OF NEW ACCOUNTING PRONOUNCEMENT

         Effective December 31, 1995 the Company has adopted Statement of
         Financial Accounting Standards Number 121 "Accounting for the
         Impairment of long-lived assets and for long-lived assets to be
         disposed of ("SFAS Numbers 121"). The impact of adopting SFAS Number
         121 was not material.





                                      -10-

<PAGE>





ITEM 2 - MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
         RESULTS OF OPERATIONS


         Thirteen weeks ended September 28, 1996 vs. thirteen weeks ended
         September 30, 1995.

         Total revenue for the thirteen weeks ended September 28, 1996 increased
         to $12,369,000 from $11,908,000 for the thirteen weeks ended September
         30, 1995. Prepackaged frozen dessert sales for the thirteen weeks ended
         September 28, 1996 increased to $8,868,000 from $8,692,000 for the
         thirteen weeks ended September 30, 1995. The industry experienced a
         decline in sales during the quarter versus the prior year due to cooler
         than normal summer temperatures. The increase in revenues and in
         prepackaged frozen dessert sales was due primarily to the increase in
         new product authorizations in retail outlets and the acquisition of the
         Colombo hard pack rights in August 1995. Revenue from store operations
         increased as a result of the re-opening of a Company owned store.

         The following table sets forth the sales of prepackaged frozen
         desserts, bulk frozen dessert sales to franchised and licensed stores,
         and other sales for the thirteen weeks ended September 28, 1996 and
         September 30, 1995, respectively.

                                                   Thirteen Weeks Ended
         --------------------------------------------------------------------


                                               September 28,    September 30,
                                                    1996            1995
         --------------------------------------------------------------------


         Prepackaged Frozen Dessert Sales       $ 8,868,000       $ 8,692,000
         Bulk Frozen Dessert Sales                1,520,000         1,356,000
         Other sales                                365,000           381,000
         --------------------------------------------------------------------


         Total sales                            $10,753,000       $10,429,000
         ====================================================================


         The Company's sales of bulk and prepackaged frozen desserts comprised
         84% of the total revenues for the thirteen weeks ended September 28,
         1996 and 84% for the thirteen weeks ended September 30, 1995.


         The gross profit percentage increased to 34% for the thirteen weeks
         ended September 28, 1996 as compared to 33% for the thirteen weeks
         ended September 30, 1995. The increase is due primarily to the
         increased sales of products with higher gross margins.



                                      -11-

<PAGE>





         Selling, general and administrative expenses increased to $5,449,000
         for the thirteen weeks ended September 28, 1996 from $3,724,000 for the
         thirteen weeks ended September 30, 1995. This increase is primarily
         attributable to the increased product support and selling expenses,
         including an increase of product introductory expenses incurred in
         connection with new licensed products introduced during 1996 in excess
         of such new product introductions during 1995. The Company believes the
         incurrence of product introductory expenses is necessary to introduce
         new products as a result of increasing competition in the frozen
         dessert novelty category and the proliferation of new products in this
         category.


         The loss for the thirteen weeks ended September 28, 1996 was $(942,000)
         as compared to net income of $131,000 for the thirteen weeks ended
         September 30, 1995. The decrease was primarily attributable to the
         increase in product support and selling expenses, offset in part by the
         increased gross profit dollars and reduced taxes on income.

         Thirty-nine weeks ended September 28, 1996 vs. thirty-nine weeks ended
         September 30, 1995.

         Total revenue for the thirty-nine weeks ended September 28, 1996
         increased to $36,443,000 from $30,710,000 for the thirty-nine weeks
         ended September 30, 1995. Prepackaged frozen dessert sales increased to
         $26,115,000 for the thirty-nine weeks ended September 28, 1996 from
         $20,908,000 for the thirty-nine weeks ended September 30, 1995. The
         increase in revenues and in prepackaged and frozen dessert sales was
         primarily due to the increase in new product authorizations in retail
         outlets and the acquisition of the Colombo hard pack rights in August
         1995.

         The following table sets forth the sales of prepackaged frozen
         desserts, the sales of bulk frozen desserts to franchised and licensed
         stores, and other sales for the thirty-nine weeks ended September 28,
         1996 and September 30, 1995, respectively.


                                                Thirty-nine Weeks Ended
         -----------------------------------------------------------------------

                                           September 28,       September 30,
                                                1996                1995
         -----------------------------------------------------------------------
                                         
                                         
         Prepackaged Frozen Dessert         $26,115,000         $20,908,000
         Bulk Frozen Dessert Sales            4,616,000           4,416,000
         Other sales                          1,054,000             946,000
         -----------------------------------------------------------------------
                                         
                                         
               Total sales                  $31,785,000         $26,270,000
         =======================================================================
                                    

         The Company's sales of bulk and prepackaged frozen desserts comprised
         84% of the total revenues for the thirty-nine weeks ended September 28,
         1996 and 82% for the thirty-nine weeks ended September 30, 1995.

         The gross profit percentage increased to 40% for the thirty-nine weeks
         ended September 28, 1996 as compared to 37% for the thirty-nine weeks
         ended September 30, 1995. The increase is due primarily to a decrease
         in sales promotions during the first and second quarters of 1996 over
         the respective periods in 1995 and increased sales of products with
         higher gross margins.



                                      -12-
<PAGE>


         Selling, general and administrative expenses increased to $14,380,000
         for the thirty-nine weeks ended September 28, 1996 as compared to
         $9,486,000 for the thirty-nine weeks ended September 30, 1995. This
         increase is primarily attributable to the increased product support and
         selling expenses, including an increase of product introductory
         expenses incurred in connection with new licensed products introduced
         during 1996 in excess of such new product introductions during 1995.
         The Company believes the incurrence of product introductory expenses is
         necessary to introduce new products as a result of increasing
         competition in the frozen dessert novelty category and the
         proliferation of new products in this category.

         The loss for the thirty-nine weeks ended September 28, 1996 was
         $(471,000) as compared to net income of $1,016,000 for the thirty-nine
         weeks ended September 30, 1995. The decrease was primarily attributable
         to the increase in product support and selling expenses offset in part
         by the increased gross profit dollars and reduced taxes on income.


         Liquidity and Capital Resources

         Net cash used in operations was $4,627,000 for the thirty-nine weeks
         ended September 28, 1996 as compared to net cash used in operations of
         $1,428,000 for the thirty-nine weeks ended September 30, 1995. The
         increase in cash used in operations resulted mainly from the changes in
         operating assets and liabilities.

         Working capital on September 28, 1996 was $7,272,000. The Company
         believes this working capital and the funds available from its credit
         line will be sufficient to meet its cash and working capital
         requirements for its established operations for the current fiscal
         year. At September 28, 1996 the Company had $1,975,000 available from
         its credit line as discussed in Note 2 to the condensed consolidated
         financial statements.


PART II. OTHER INFORMATION

         ITEM 6 - EXHIBITS AND REPORTS ON FORM 8-K

         No reports on Form 8-K were filed by the registrant during the
         thirty-nine weeks ended September 28, 1996.




                                      -13-

<PAGE>








                                   SIGNATURES


      Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.



Date: November 15, 1996                     INTEGRATED BRANDS INC.
- -----------------------                     ----------------------




                                            By:           /s/
                                               --------------------------------
                                                 Gary P. Stevens, President
                                                  and Chief Financial and
                                                  Accounting Officer



                                      -14-



<TABLE> <S> <C>

<ARTICLE> 5
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-28-1996
<PERIOD-END>                               SEP-28-1996
<CASH>                                           1,130
<SECURITIES>                                         0
<RECEIVABLES>                                   12,145
<ALLOWANCES>                                       851
<INVENTORY>                                      2,138
<CURRENT-ASSETS>                                17,203
<PP&E>                                           3,187
<DEPRECIATION>                                   1,359
<TOTAL-ASSETS>                                  32,735
<CURRENT-LIABILITIES>                            9,931
<BONDS>                                              0
                              124
                                          0
<COMMON>                                             0
<OTHER-SE>                                      12,732
<TOTAL-LIABILITY-AND-EQUITY>                    32,735
<SALES>                                         34,760
<TOTAL-REVENUES>                                36,433
<CGS>                                           19,062
<TOTAL-COSTS>                                   22,094
<OTHER-EXPENSES>                                14,042
<LOSS-PROVISION>                                   338
<INTEREST-EXPENSE>                                 466
<INCOME-PRETAX>                                  (507)
<INCOME-TAX>                                      (36)
<INCOME-CONTINUING>                              (471)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                     (471)
<EPS-PRIMARY>                                    (.05)
<EPS-DILUTED>                                    (.05)
        

</TABLE>


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