INTEGRATED BRANDS INC
NT 10-Q, 1996-05-13
ICE CREAM & FROZEN DESSERTS
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<PAGE> 1
                                 UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                  FORM 12b-25

                          NOTIFICATION OF LATE FILING

                                                 -----------------------------
                                                           OMB APPROVAL
                                                 -----------------------------
                                                  OMB Number:        3235-0058
                                                  Expires:       June 30, 1994
                                                  Estimated average burden
                                                  hours per response .....2.50
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                                                               ----------------
                                                               SEC FILE NUMBER
                                                                    0-15942
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                                                               ----------------
                                                                 CUSIP NUMBER
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(Check One):
  / / Form 10-K  / / Form 20-F  / / Form 11-K  /X/ Form 10-Q  / / Form N-SAR 
                        For Period Ended: March 30, 1996

/ / Transition Report on Form 10-K 
/ / Transition Report on Form 20-F 
/ / Transition Report on Form 11-K
/ / Transition Report on Form 10-Q 
/ / Transition Report on Form N-SAR
For the Transition Period Ended:___________________________________________

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  Read Instruction (on back page) Before Preparing Form. Please Print or Type.

    Nothing in this form shall be construed to imply that the Commission has
                   verified any information contained herein.
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If the notification relates to a portion of the filing checked above, identify
the Item(s) to which the notification relates: 
                                              ---------------------------------
===============================================================================
PART I -- REGISTRANT INFORMATION
===============================================================================
Full Name of Registrant
                                 INTEGRATED BRANDS INC.
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Former Name if Applicable

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Address of Principal Executive Office (Street and Number)

                         4175 Veterans Highway 3rd Floor
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City, State and Zip Code

                                 Ronkonkoma, NY 11779
===============================================================================
PART II -- RULES 12b-25(b) AND (c)
===============================================================================

         If the subject report could not be filed without unreasonable effort 
         or expense and the registrant seeks relief pursuant to Rule 12b-25(b),
         the following should be completed. (Check box if appropriate)

         (a) The reasons described in reasonable detail in Part III of this form
             could not be eliminated without unreasonable effort or expense;
     |   (b) The subject annual report, semi-annual report, transition report
     |       on Form 10-K, Form 20-F, 11-K, Form N-SAR, or portion thereof, will
/X/  |       be filed on or before the fifteenth calendar day following the 
     |       prescribed due date; or the subject quarterly report of transition
     |       report on Form 10-Q, or portion thereof will be filed on or before
     |       the fifth calendar day following the prescribed due date; and
         (c) The accountant's statement or other exhibit required by Rule
             12b-25(c) has been attached if applicable.
<PAGE> 

         
         =======================================================================
         PART III -- NARRATIVE
         =======================================================================
         State below in reasonable detail the reasons why the Form 10-K, 11-K,
         10-Q, N-SAR, or the transition report or portion thereof, could not be
         filed within the prescribed time period. (Attach Extra Sheets if
         Needed)

         The form 10-Q could not be filed within the prescribed time period
         because of unforseen difficulties arising in connection with its
         preparation.
                                                 (Attach Extra Sheets if Needed)
 
===============================================================================
PART IV -- OTHER INFORMATION
===============================================================================

    (1) Name and telephone number of person to contact in regard to this
        notification

           Gary P. Stevens             President            (516) 737-9700
        --------------------           ----------         -----------------
                (Name)                 (Area Code)        (Telephone Number)

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    (2)  Have all other periodic reports required under Section 13 or 15(d) of
         the Securities Exchange Act of 1934 or Section 30 of the Investment
         Company Act of 1940 during the preceding 12 months (or for such 
         shorter period that the registrant was required to file such
         reports) been filed? If answer is no, identify report(s).

                                                        /X/ Yes           / / No

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    (3)  Is it anticipated that any significant change in results of operations
         from the corresponding period for the last fiscal year will be
         reflected by the earnings statements to be included in the subject
         report or portion thereof?

                                                        / / Yes           /X/ No

         If so, attach an explanation of the anticipated change, both
         narratively and quantitatively, and, if appropriate, state the reasons
         why a reasonable estimate of the results cannot be made.
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                             INTEGRATED BRANDS INC.
                  --------------------------------------------
                  (Name of Registrant as Specified in Charter)

    has caused this notification to be signed on its behalf by the undersigned
    hereunto duly authorized.

    DATE   May 10, 1996                       BY    Gary P. Stevens
        -----------------------                 --------------------------------
                                                    Gary P. Stevens, President
                                                    

    INSTRUCTION: The form may be signed by an executive officer of the
    registrant or by any other duly authorized representative. The name and
    title of the person signing the form shall be typed or printed beneath the
    signature. If the statement is signed on behalf of the registrant by an
    authorized representative (other than an executive officer), evidence of the
    representative's authority to sign on behalf of the registrant shall be
    filed with the form.
<PAGE> 

                                   ATTENTION
- -----------------------------------         -----------------------------------
Intentional misstatements or omissions of fact constitute Federal Criminal
Violations (See 18 U.S.C. 1001).

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                              GENERAL INSTRUCTIONS

    1.  This form is required by Rule 12b-25 (17 CFR 240.12b-25) of the General
        Rules and Regulations under the Securities Exchange Act of 1934.

    2.  One signed original and four conformed copies of this form and
        amendments thereto must be completed and filed with the Securities and
        Exchange Commission, Washington, D.C. 20549, in accordance with 
        Rule 0-3 of the General Rules and Regulations under the Act. The 
        information contained in or filed with the form will be made a matter 
        of public record in the Commission files.

    3.  A manually signed copy of the form and amendments thereto shall be 
        filed with each national securities exchange on which any class of
        securities of the registrant is registered.

    4.  Amendments to the notifications must also be filed on form 12b-25 but
        need not restate information that has been correctly furnished. The 
        form shall be clearly identified as an amended notification.



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