INTEGRATED BRANDS INC
10-Q, 1997-08-12
ICE CREAM & FROZEN DESSERTS
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                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 10-Q

(Mark One)

[X]      QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE
         SECURITIES AND EXCHANGE ACT OF 1934

For the quarterly period ended June 28, 1997.

[ ]     TRANSACTION REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE
        SECURITIES AND EXCHANGE ACT OF 1934

For the transition period from _______________ to _________________

Commission file number 0 - 15942

                             INTEGRATED BRANDS INC.
             (Exact name of registrant as specified in its charter)

                                   New Jersey
         (State or other jurisdiction of incorporation or organization)

                                   11-2778439
                      (I.R.S. Employer Identification No.)

                   4175 Veterans Highway, Ronkonkoma, NY 11779
               (Address of principal executive offices - Zip code)

     Registrant's telephone number, including area code: 516 - 737 - 9700

________________________________________________________________________________
Former  name,  former  address and former  fiscal  year,  if changes  since last
report.

Indicate by check whether the registrant  (1) has filed all reports  required to
be filed by section 13 or 15 (d) of the  Securities  Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  registrant  was
required  to file  such  reports)  and  (2)  has  been  subject  to such  filing
requirements for the past 90 days.

                                   Yes   X    No _____

                APPLICABLE ONLY TO ISSUERS INVOLVED IN BANKRUPTCY
                  PROCEEDINGS DURING THE PRECEDING FIVE YEARS:

Indicate  by check mark  whether  the  registrant  has filed all  documents  and
reports  required  to be  filed by  Section  12,13,  or 15(d) of the  Securities
Exchange Act of 1934 subsequent to the  distribution of securities  under a plan
confirmed by a court.

                                    Yes  _____   No _____

APPLICABLE ONLY TO CORPORATE ISSUERS:  Indicate the number of shares outstanding
of each of the issuer's  classes of common stock,  as of the latest  practicable
date August 6, 1997.

Common Stock Par Value $.01 Per Share.  Shares Outstanding   10,003,288


<PAGE>



                             INTEGRATED BRANDS, INC.

                                    Form 10-Q

                                  June 28, 1997


                                TABLE OF CONTENTS

                                                                          Page
                                                                          ----

PART I.  FINANCIAL INFORMATION

         ITEM 1.  FINANCIAL STATEMENTS

                  CONDENSED CONSOLIDATED BALANCE SHEETS                      3
                                                                  
                  CONDENSED CONSOLIDATED STATEMENTS OF            
                  OPERATIONS                                                 5
                                                                  
                  CONDENSED CONSOLIDATED STATEMENT OF             
                  STOCKHOLDERS' EQUITY                                       7
                                                                  
                  CONDENSED CONSOLIDATED STATEMENTS OF            
                  CASH FLOWS                                                 8
                                                                  
                  NOTES TO CONDENSED CONSOLIDATED                 
                  FINANCIAL STATEMENTS                                       9
                                                         
         ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                  FINANCIAL CONDITION AND RESULTS
                  OF OPERATIONS                                             11

PART II. OTHER INFORMATION                                                  13

         ITEM 6.  EXHIBITS AND REPORTS ON FORM 8-K                          13

                  SIGNATURES                                                14


                                       -2-


<PAGE>



PART I.  FINANCIAL INFORMATION

ITEM 1.  FINANCIAL STATEMENTS

                             INTEGRATED BRANDS INC.
                      CONDENSED CONSOLIDATED BALANCE SHEETS


                                                         June 28,   December 28,
                                                           1997         1996
- ------------------------------------------------------------------------------
                                                               (Unaudited)
                                                              (In thousands)
                                                                    
Assets                                                              
                                                                    
Current assets:                                                     
                                                                    
       Cash and cash equivalents                         $1,589         $1,054
                                                                    
       Receivables                                       11,031          5,612
                                                                    
       Receivables - affiliates                             794          1,452
                                                                    
       Income tax refunds receivable                        361            512
                                                                    
       Inventories                                        1,573          1,748
                                                                    
       Prepaid product introductory expenses              2,445            981
                                                                    
       Other prepaid expenses                               239            166
- ------------------------------------------------------------------------------
                                                                    
Total current assets                                     18,032         11,525
                                                                    
                                                                    
                                                                    
Improvements and equipment, at cost,                      2,029          1,668
net of accumulated depreciation and                                 
amortization                                                        
                                                                    
                                                                    
                                                                    
Other assets                                                        
                                                                    
       License agreements, at cost, net of                          
       accumulated amortization of                                  
       $1,510,000 and $1,278,000                          6,838          6,070
                                                                    
       Intangible assets, at cost, net of                           
       accumulated amortization of                                  
       $3,274,000 and $3,105,000                          5,571          5,740
                                                                    
       Investment in Heidi's                              1,431          1,464
                                                                    
       Other                                                280            331
- ------------------------------------------------------------------------------
                                                                    
Total assets                                            $34,181        $26,798
==============================================================================
                                                                  

See accompanying notes to Condensed Consolidated Financial Statements

                                       -3-


<PAGE>



                             INTEGRATED BRANDS INC.
                      CONDENSED CONSOLIDATED BALANCE SHEETS

                                   (Continued)


                                                          June 28,  December 28,
                                                            1997       1996
- --------------------------------------------------------------------------------

                                                               (Unaudited)
                                                             (In thousands)

Liabilities and stockholders' equity

Current liabilities:

       Current maturities of long-term debt                  $652        $666

       Trade accounts payable                               8,804       5,240

       Income taxes payable                                    39          30

       Payable - affiliates                                   707         783

       Accrued marketing expenses                           1,613         280

       Other accrued liabilities                            1,671       1,477

       Liability for lease terminations                        50         110
- -----------------------------------------------------------------------------



Total current liabilities                                  13,536       8,586

Long-term debt, less current maturities                     8,681       7,512

Liability for lease terminations, net of current portion      145          88
- -----------------------------------------------------------------------------

Total liabilities                                          22,362      16,186
- -----------------------------------------------------------------------------

Minority interest                                             303         213
- -----------------------------------------------------------------------------

Commitments and contingent liabilities

Stockholders' equity:

       Class A common stock, $.01 par value 20,000,000
       shares authorized; 12,357,903 shares issued            124         124

       Paid-in capital                                      8,432       8,432

       Retained earnings                                    4,838       3,615

       Treasury stock, at cost, 2,354,615 and 2,254,615    (1,878)     (1,772)
       shares, respectively
- -----------------------------------------------------------------------------

Total stockholders' equity                                 11,516      10,399
- -----------------------------------------------------------------------------

Total liabilities and stockholders' equity                $34,181     $26,798
==============================================================================


See accompanying notes to Condensed Consolidated Financial Statements

                                       -4-


<PAGE>



                             INTEGRATED BRANDS INC.

                 CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS



                                                            Thirteen Weeks Ended
- --------------------------------------------------------------------------------

                                                            June 28,    June 29,
                                                              1997        1996
- --------------------------------------------------------------------------------

                                                                (Unaudited)
                                                           (In thousands, except
                                                              per share amount)

Revenues:

       Sales                                                 $14,450     $14,882

       Store operations                                        1,046       1,142

       Franchise revenue                                         484         535

       Other                                                      51          48
- --------------------------------------------------------------------------------

                                                              16,031      16,607
- --------------------------------------------------------------------------------

Operating costs and expenses:

       Cost of goods sold                                      7,272       8,133

       Store operations                                          953       1,143

       Selling, general and administrative expenses            5,568       6,807

       Interest                                                  185         141
- --------------------------------------------------------------------------------

                                                              13,978      16,224
- --------------------------------------------------------------------------------

Income before taxes on income                                  2,053         383

Taxes on income                                                  248         180
- --------------------------------------------------------------------------------

Net income                                                    $1,805        $203
================================================================================
Earnings per common share                                       $.18        $.02
================================================================================
Weighted average number of common
and common equivalent shares
outstanding                                                   10,010      10,339
================================================================================

See accompanying notes to Condensed Consolidated Financial Statements

                                       -5-


<PAGE>



                             INTEGRATED BRANDS INC.

                 CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS



                                                          Twenty-Six Weeks Ended
- --------------------------------------------------------------------------------
                                                            June 28,    June 29,
                                                              1997       1996
- --------------------------------------------------------------------------------

                                                                (Unaudited)
                                                           (In thousands, except
                                                             per share amount)

Revenues:

       Sales                                                 $21,441     $22,055

       Store operations                                        2,418       1,957

       Franchise revenue                                         844         983

       Other                                                      99          92
- --------------------------------------------------------------------------------

                                                              24,802      25,087
- --------------------------------------------------------------------------------

Operating costs and expenses:

       Cost of goods sold                                     11,238      11,985

       Store operations                                        2,190       1,971

       Selling, general and administrative expenses            9,563       9,954

       Interest                                                  362         258
- --------------------------------------------------------------------------------

                                                              23,353      24,168
- --------------------------------------------------------------------------------

Income before taxes on income                                  1,449         919

Taxes on income                                                  226         448
- --------------------------------------------------------------------------------

Net income                                                    $1,223        $471
================================================================================
Earnings per common share                                       $.12        $.05
================================================================================
Weighted average number of common
and common equivalent shares
outstanding                                                   10,050      10,372
================================================================================

See accompanying notes to Condensed Consolidated Financial Statements

                                       -6-


<PAGE>



                             INTEGRATED BRANDS INC.
            CONDENSED CONSOLIDATED STATEMENT OF STOCKHOLDERS' EQUITY
                  FOR THE TWENTY-SIX WEEKS ENDED JUNE 28, 1997

<TABLE>
<CAPTION>
                                           Common Stock

                                                         Par          Paid-in         Retained        Treasury
                                         Shares         Value         Capital         Earnings         Stock           Total
- ----------------------------------------------------------------------------------------------------------------------------------
                                              (Unaudited)
                                             (In thousands)
<S>                                       <C>              <C>          <C>              <C>           <C>             <C>    
Balance, December 28, 1996                12,358           $124         $8,432           $3,615        $(1,772)        $10,399

Purchase of treasury stock                                                                                (106)           (106)

Net income for the twenty-six
weeks ended June 28, 1997                                                                 1,223                          1,223
- ----------------------------------------------------------------------------------------------------------------------------------
Balance, June 28, 1997                    12,358           $124         $8,432           $4,838        $(1,878)        $11,516
==================================================================================================================================
</TABLE>



See accompanying notes to Condensed Consolidated Financial Statements.

                                       -7-


<PAGE>



                             INTEGRATED BRANDS INC.
                 CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
<TABLE>
<CAPTION>
                                                                                        Twenty-six Weeks Ended
- ------------------------------------------------------------------------------------------------------------------------
                                                                                     June 28,               June 29,
                                                                                       1997                   1996
- ------------------------------------------------------------------------------------------------------------------------
                                                                                             (Unaudited)
                                                                                            (In thousands)
<S>                                                                                    <C>                      <C> 
Cash Flows from Operating Activities

Net income                                                                            $1,223                    $471

Adjustments  to reconcile net income to net cash provided by (used in) operating
activities:

       Depreciation and amortization                                                     593                     703

       Provision for doubtful accounts                                                   240                     224

       Minority interest in net income (loss) of subsidiaries                             90                      (4)

Increase (decrease) in cash flows from changes in operating assets and
liabilities:

       Receivables                                                                    (5,659)                 (7,911)

       Receivables - affiliates                                                          658                    (571)

       Inventories                                                                       175                    (749)

       Prepaid expenses and other                                                     (1,386)                 (3,474)

       Other assets                                                                       51                     143

       Trade accounts payable and accrued liabilities                                  5,097                   7,409

       Payables - affiliates                                                             (76)                    338
- ------------------------------------------------------------------------------------------------------------------------

Net cash provided by (used in) operating activities                                    1,006                  (3,421)

========================================================================================================================
Cash Flows from Investing Activities:

       Acquisition of License Rights                                                  (1,000)

       Capital expenditures                                                             (520)                   (880)
- ------------------------------------------------------------------------------------------------------------------------

       Net cash used in investing activities                                          (1,520)                   (880)
- ------------------------------------------------------------------------------------------------------------------------

Cash Flows from Financing Activities:

       Proceeds from long-term debt                                                    1,475                   3,561

       Principal payments on long-term debt                                             (320)                   (288)

       Purchase of treasury stock                                                       (106)                   (107)
- ------------------------------------------------------------------------------------------------------------------------
       Net cash provided by financing activities                                       1,049                   3,166
- ------------------------------------------------------------------------------------------------------------------------

Net change in cash and cash equivalents                                                  535                  (1,135)

Cash and cash equivalents, beginning of period                                         1,054                   2,086
- ------------------------------------------------------------------------------------------------------------------------

Cash and cash equivalents, end of period                                               1,589                    $951
========================================================================================================================
</TABLE>

See accompanying notes to Condensed Consolidated Financial Statements.

                                       -8-


<PAGE>

                             INTEGRATED BRANDS INC.

              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS


NOTE 1:   ORGANIZATION BUSINESS AND BASIS OF PRESENTATION

          The  Company  was  incorporated  in  September,  1985,  and  commenced
          operations on December 23, 1985, as Steve's  Homemade Ice Cream,  Inc.
          In August,  1988, the Company  completed the  acquisition of Swensen's
          Inc. (Swensen's) and its wholly-owned  subsidiaries.  In August, 1990,
          the Company acquired a sixty percent interest in American Glace,  Inc.
          In July, 1995, the Company changed its name to INTEGRATED  BRANDS INC.
          to more appropriately  reflect the breadth of the Company's  business.
          INTEGRATED BRANDS INC. and its subsidiaries, are collectively referred
          to herein as the "Company".

          The Company markets, distributes and sells a variety of branded frozen
          dessert products to supermarkets, grocery stores, club stores, gourmet
          shops,  delicatessens  and convenience  stores.  The Company currently
          franchises ice cream parlors, dip shoppes and family style restaurants
          throughout the United States and certain foreign countries.

          The  accompanying   consolidated   financial  statements  include  the
          accounts of the Company and its  subsidiaries  except  Heidi's  Frogen
          Yogurt Shoppes, Inc.  ("Heidi's").  All material intercompany balances
          and transactions have been eliminated in consolidation.  The Company's
          investment  in Heidi's is stated at amortized  cost. On April 9, 1993,
          Heidi's and its subsidiary filed voluntary  petitions under Chapter 11
          of the  Bankruptcy  Code with the United  States  Bankruptcy  Court to
          reorganize Heidi's.

          The Condensed  Consolidated  Financial  Statements included herein are
          unaudited  and  include all  adjustments  which are, in the opinion of
          management,  necessary  for a  fair  presentation  of the  results  of
          operations of the interim period pursuant to the rules and regulations
          of the Securities and Exchange  Commission.  Certain  information  and
          footnote  disclosures  normally  included in accordance with generally
          accepted accounting principles have been condensed or omitted pursuant
          to such rules and regulations,  although the Company believes that the
          disclosures  in such  financial  statements  are  adequate to make the
          information  presented  not  misleading.  Certain 1996  balances  were
          reclassified  to  conform  to  1997   presentation.   These  condensed
          consolidated  financial  statements should be read in conjunction with
          the  Company's   Consolidated  Financial  Statements  filed  with  the
          Securities  and Exchange  Commission  on Form 10-K for the fiscal year
          ended December 28, 1996.

          The results of operations for the twenty-six  weeks and thirteen weeks
          ended June 28, 1997, are not necessarily  indicative of the results to
          be expected for the full year.

                                       -9-


<PAGE>



                             INTEGRATED BRANDS, INC.

              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

NOTE 2:   LONG-TERM DEBT

          Under a revolving  credit  facility  entered into December,  1994, the
          Company can borrow up to $7,500,000 through June 30, 1998. Interest is
          payable monthly on the unpaid  principal  balance of borrowings  under
          this  facility  at the bank's  prime rate plus 1/2%.  The  Company has
          agreed to pay a fee of 1/8% per  annum on the  unused  portion  of the
          commitment.

          On March 8, 1996,  the loan  agreement  was  amended  and the  Company
          refinanced $4,500,000 of the existing revolving credit facility with a
          new five year term  loan.  The term loan is  payable  in 19  quarterly
          principal  installments  of $140,000  beginning  April 1, 1996 and the
          remaining  principal  balance is due on January 1, 2001.  Interest  is
          payable monthly on the unpaid  principal  balance of this term loan at
          the bank's prime rate plus 1/2%. As of June 28, 1997,  the Company had
          available credit of $2,500,000 under the revolving credit facility.

NOTE 3:   EARNINGS PER COMMON SHARE

          Earnings per share of common stock for the thirteen and the twenty-six
          weeks ended June 28, 1997 and June 29, 1996 were  computed by dividing
          net income by the  weighted  average  number of shares of Common Stock
          outstanding  during the period  presented.  7,000 and  235,000  common
          equivalent  shares were  included in the  weighted  average  number of
          shares for the  thirteen  weeks ended June 28, 1997 and June 29, 1996,
          respectively.   14,000  and  235,000  common  equivalent  shares  were
          included in the weighted  average  number of shares for the twenty-six
          weeks ended June 28, 1997 and June 29, 1996, respectively.  The common
          stock equivalent  shares result from shares issuable upon the exercise
          of options under the treasury stock method.

                                      -10-


<PAGE>



ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS
         OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Thirteen weeks ended June 28, 1997 vs. thirteen weeks ended June 29, 1996.

Total  revenue  for  the  thirteen  weeks  ended  June  28,  1997  decreased  to
$16,031,000  from  $16,607,000  for the  thirteen  weeks  ended  June 29,  1996.
Prepackaged frozen dessert sales increased to $12,523,000 for the thirteen weeks
ended June 28, 1997 from $12,452,000 for the thirteen weeks ended June 29, 1996.
Prepackaged  frozen  dessert  sales for the thirteen  weeks ending June 28, 1997
were  affected by cooler than normal  weather  partially  offset by  significant
increases in product authorizations and sales in retail outlets of new Tropicana
frozen  dessert  novelties.  The reduction in bulk frozen dessert sales resulted
primarily from cooler than normal weather and discontinuance of the test program
with Denny's, in part due to the low profit  attributable to this business.  The
decrease in revenue from store operations was due to lost revenues  attributable
to three stores  previously  operated by the company,  two of which were sold to
franchisees and one of which was leased to a third party,  offset by the opening
of a Schrafft's New York ice cream shop in January 1997 in Las Vegas,  Nevada as
a joint venture.

The following table sets forth the sales of prepackaged  frozen  desserts,  bulk
frozen dessert sales to franchised and licensed stores,  and other sales for the
thirteen weeks ended June 28, 1997 and June 29, 1996, respectively.


                                                     Thirteen Weeks Ended
- ------------------------------------------------------------------------------

                                                June 28, 1997     June 29, 1996

Prepackaged Frozen Dessert Sales                 $12,523,000       $12,452,000

Bulk Frozen Dessert Sales                          1,483,000         2,003,000

Other Sales                                          444,000           427,000
- ------------------------------------------------------------------------------

Total Sales                                      $14,450,000       $14,882,000
- ------------------------------------------------------------------------------

The Company's sales of bulk and prepackaged frozen desserts comprised 87% of the
total  revenues for the thirteen weeks ended June 28, 1997 as compared to 87% of
the total revenues for the thirteen weeks ended June 29, 1996.

The gross profit  percentage  increased to 50% for the thirteen weeks ended June
28, 1997 as  compared to 45% for the  thirteen  weeks ended June 29,  1996.  The
gross profit improvement is primarily due to sales of newly introduced Tropicana
frozen  dessert  novelties  which have higher gross  margins than the  Company's
other products.

Selling,  general and  administrative  expenses  decreased to $5,568,000 for the
thirteen  weeks ended June 28, 1997 as compared to  $6,807,000  for the thirteen
weeks ended June 29, 1996. The decline is primarily  attributable to the decline
in product  introductory  expenses incurred in the thirteen weeks ended June 28,
1997 versus the thirteen weeks ended June 29, 1996.

The net income for the  thirteen  weeks  ended June 28, 1997 was  $1,805,000  as
compared to net income of $203,000 for the  thirteen  weeks ended June 29, 1996.
The  improvement  in results of operations for the thirteen weeks ended June 28,
1997 is  attributable  to the  increase in gross  profit  dollars as a result of
product sales with higher gross profit percentage as compared to the same period
in 1996, and the decrease in product introductory expenses.

Twenty-six weeks ended June 28, 1997 vs. twenty-six weeks ended June 29, 1996.

Total  revenue  for the  twenty-six  weeks  ended  June 28,  1997  decreased  to
$24,802,000  from  $25,087,000  for the  twenty-six  weeks ended June 29,  1996.
Prepackaged  frozen dessert sales  increased to  $18,408,000  for the twenty-six
weeks ended June 28, 1997 from  $18,270,000 for the twenty-six  weeks ended June
29, 1996.

                                      -11-


<PAGE>



Prepackaged  frozen dessert sales for the twenty-six  weeks ending June 28, 1997
were  affected by cooler than normal  weather  during the  thirteen  week period
ending  June 28,  1997  partially  offset by  significant  increases  in product
authorizations  and sales in retail  outlets  of new  Tropicana  frozen  dessert
novelties.  The reduction in bulk frozen dessert sales  resulted  primarily from
cooler than normal  weather during the thirteen week period ending June 28, 1997
and  discontinuance  of the test  program with  Denny's,  in part due to the low
profit  attributable  to this  business.  The  increase  in  revenue  from store
operations of $461,000 was due to revenues attributable to a company-owned Jerry
Tucci's Brick Oven  Pizzeria,  an Italian  restaurant  opened in March 1996 (and
subsequently  leased  to a third  party  in April  1997)  and the  opening  of a
Schrafft's  New York ice cream shop in January 1997 in Las Vegas,  Nevada,  as a
joint  venture,  partially  offset by lost revenues  attributable  to two stores
previously  operated by the Company  which were sold to  franchisees  during the
quarter ended June 28, 1997.

The following table sets forth the sales of prepackaged  frozen  desserts,  bulk
frozen dessert sales to franchised and licensed stores,  and other sales for the
twenty-six weeks ended June 28, 1997 and June 29, 1996, respectively.

<TABLE>
<CAPTION>
                                                          Twenty-six Weeks Ended
- ------------------------------------------------------------------------------------------
                                               June 28, 1997               June 29, 1996
<S>                                              <C>                         <C>        
Prepackaged Frozen Dessert Sales                 $18,408,000                 $18,270,000

Bulk Frozen Dessert Sales                          2,306,000                   3,096,000

Other Sales                                          727,000                     689,000
- ------------------------------------------------------------------------------------------
Total Sales                                      $21,441,000                 $22,055,000
- ------------------------------------------------------------------------------------------
</TABLE>

The company's sales of bulk and prepackaged  frozen desserts  compromised 84% of
the total revenues for the  twenty-six  weeks ended June 28, 1997 as compared to
85% of the total revenues for the twenty-six weeks ended June 29, 1996.

The gross profit percentage increased to 48% for the twenty-six weeks ended June
28, 1997 as compared to 46% for the  twenty-six  weeks ended June 29, 1996.  The
gross profit  improvement is primarily due to newly introduced  Tropicana frozen
dessert novelties during the second quarter of 1996 with higher gross margins.

Selling,  general and  administrative  expenses  decreased to $9,563,000 for the
twenty-six  weeks  ended  June  28,  1997  as  compared  to  $9,954,000  for the
twenty-six weeks ended June 29, 1996. The decrease is primarily  attributable to
lower product introductory  expenses incurred in the twenty-six weeks ended June
28, 1997 versus such expenses for the twenty-six weeks ended June 29, 1996.

The net income for the  twenty-six  weeks ended June 28, 1997 was  $1,223,000 as
compared to net income of $471,000 for the twenty-six weeks ended June 29, 1996.
The improvement in results of operations for the twenty-six weeks ended June 28,
1997 is primarily  attributable  to the  increase in gross  profit  dollars as a
result of product sales with higher gross profit margins as compared to the same
period  in  1996,  increased  store  operations,   and  a  decrease  in  product
introductory expenses.

Liquidity and Capital Resources

Net cash provided by operations was  $1,006,000  for the twenty-six  weeks ended
June 28, 1997 as compared to net cash used in operations  of $3,421,000  for the
twenty-six  weeks  ended  June  29,  1996.  The  increase  in cash  provided  by
operations  resulted  mainly from the results of  operations  and the changes in
operating assets and liabilities.

Working  capital on June 28,  1997 was  $4,496,000.  The Company  believes  this
working  capital and the funds available from its credit line will be sufficient
to meet its cash and working capital requirements for its established operations
for the current year. At June 29, 1997 the Company had $2,500,000 available from
its credit line as discussed in Note 2 to the condensed  consolidated  financial
statements.

                                      -12-


<PAGE>




Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995

The statements  which are not used historical  facts contained in this Form 10-Q
are forward-looking statements that involve risks and uncertainties,  including,
but not  limited to,  risks  associated  with the  Company's  future  growth and
profitability and the effects of general economic conditions.

PART II. OTHER INFORMATION

ITEM 6.  EXHIBITS AND REPORTS ON FORM 8-K

No reports on Form 8-K were filed by the  registrant  during the thirteen  weeks
ended June 28, 1997.

                                      -13-


<PAGE>



                                   SIGNATURES

     Pursuant to the  requirements  of the Securities  Exchange Act of 1934, the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.



Date: August 12, 1997                         INTEGRATED BRANDS INC.





                                               By: /s/ Gary P. Stevens
                                                   ----------------------------
                                                   Gary P. Stevens, President




                                      -14-


<TABLE> <S> <C>


<ARTICLE>                     5

<MULTIPLIER>                                   1,000
       
<S>                             <C>
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                              JAN-03-1998
<PERIOD-END>                                   JUN-28-1997
<CASH>                                               1,589
<SECURITIES>                                             0
<RECEIVABLES>                                       11,619
<ALLOWANCES>                                           588
<INVENTORY>                                          1,573
<CURRENT-ASSETS>                                    18,032
<PP&E>                                               3,708
<DEPRECIATION>                                       1,679
<TOTAL-ASSETS>                                      34,181
<CURRENT-LIABILITIES>                               13,536
<BONDS>                                                  0
                                    0
                                              0
<COMMON>                                               124
<OTHER-SE>                                          11,392
<TOTAL-LIABILITY-AND-EQUITY>                        34,181
<SALES>                                             21,441
<TOTAL-REVENUES>                                    24,802
<CGS>                                               11,238
<TOTAL-COSTS>                                       13,428
<OTHER-EXPENSES>                                     9,323
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