INTEGRATED BRANDS INC
10-Q, 1997-11-12
ICE CREAM & FROZEN DESSERTS
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                        SECURITY AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 10-Q

(Mark One)

[X]      QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE
         SECURITIES AND EXCHANGE ACT OF 1934

For the quarterly period ended September 27, 1997.

[ ]     TRANSACTION REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE
        SECURITIES AND EXCHANGE ACT OF 1934

For the transition period from _____________ to ______________

Commission file number 0 - 15942

                             INTEGRATED BRANDS INC.
             (Exact name of registrant as specified in its charter)

                                   New Jersey
         (State or other jurisdiction of incorporation or organization)

                                   11-2778439
                      (I.R.S. Employer Identification No.)

                   4175 Veterans Highway, Ronkonkoma, NY 11779
               (Address of principal executive offices - Zip code)

Registrant's telephone number, including area code: 516 - 737 - 9700


- --------------------------------------------------------------------------------
Former  name,  former  address and former  fiscal  year,  if changes  since last
report.

Indicate by check whether the registrant  (1) has filed all reports  required to
be filed by section 13 or 15 (d) of the  Securities  Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  registrant  was
required  to file  such  reports)  and  (2)  has  been  subject  to such  filing
requirements for the past 90 days.

                                 Yes   _X_    No ___

                APPLICABLE ONLY TO ISSUERS INVOLVED IN BANKRUPTCY
                  PROCEEDINGS DURING THE PRECEDING FIVE YEARS:

Indicate  by check mark  whether  the  registrant  has filed all  documents  and
reports  required  to be  filed by  Section  12,13,  or 15(d) of the  Securities
Exchange Act of 1934 subsequent to the  distribution of securities  under a plan
confirmed by a court.

                                  Yes  ___   No ___

APPLICABLE ONLY TO CORPORATE ISSUERS:  Indicate the number of shares outstanding
of each of the issuer's  classes of common stock,  as of the latest  practicable
date October 29, 1997.

Common Stock Par Value $.01 Per Share. Shares Outstanding 10,003,288

<PAGE>



                             INTEGRATED BRANDS, INC.

                                    Form 10-Q

                               September 27, 1997


                                TABLE OF CONTENTS

                                                                           Page
                                                                           ----

PART I.           FINANCIAL INFORMATION

         ITEM 1. FINANCIAL STATEMENTS

                  CONDENSED CONSOLIDATED BALANCE SHEETS                       3

                  CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS             5

                  CONDENSED CONSOLIDATED STATEMENT OF STOCKHOLDERS' EQUITY    7

                  CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS             8

                  NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS        9

         ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS
                  OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS           11

PART II.          OTHER INFORMATION

         ITEM 6. EXHIBITS AND REPORTS ON FORM 8-K                             13

                  SIGNATURES                                                 14


                                       -2-


<PAGE>



PART I. FINANCIAL INFORMATION

ITEM 1.  FINANCIAL STATEMENTS

                             INTEGRATED BRANDS INC.
                      CONDENSED CONSOLIDATED BALANCE SHEETS

<TABLE>
<CAPTION>
                                                             September 27,  December 28,
                                                                 1997           1996
- ----------------------------------------------------------------------------------------
                                                                     (Unaudited)
                                                                    (In thousands)
<S>                                                              <C>           <C>    
Assets

Current Assets:

       Cash and cash equivalents                                 $ 1,733       $ 1,054

       Receivables                                                 6,217         5,612

       Receivables - affiliates                                    1,051         1,452

       Income tax refunds receivable                                 370           512

       Inventories                                                 1,241         1,748

       Prepaid product introductory expenses                       1,519           981

       Other prepaid expenses                                        189           166
- ----------------------------------------------------------------------------------------

Total Current Assets                                              12,320        11,525



Improvements and equipment, at cost,                               1,856         1,668
net of accumulated depreciation and
amortization



Other Assets

       License agreements, at cost, net of
       accumulated amortization of
       $1,626,000 and $1,278,000                                   6,722         6,070

       Intangible assets, at cost, net of
       accumulated amortization of
       $3,359,000 and $3,105,000                                   5,486         5,740

       Investment in Heidi's                                       1,413         1,464

       Other                                                         423           331
- ----------------------------------------------------------------------------------------

Total Assets                                                     $28,220       $26,798
========================================================================================
</TABLE>


See accompanying notes to Condensed Consolidated Financial Statements

                                       -3-


<PAGE>



                             INTEGRATED BRANDS INC.
                      CONDENSED CONSOLIDATED BALANCE SHEETS

                                   (Continued)

<TABLE>
<CAPTION>
                                                             September 27,  December 28,
                                                                 1997           1996
- ----------------------------------------------------------------------------------------
                                                                     (Unaudited)
                                                                    (In thousands)
<S>                                                              <C>           <C>    
Liabilities and Stockholders' Equity

Liabilities:

       Current maturities of long-term debt                     $    652     $    666

       Trade accounts payable                                      5,696        5,240

       Income taxes payable                                          164           30

       Payable - affiliates                                          885          783

       Accrued marketing expenses                                    635          280

       Other accrued liabilities                                   1,341        1,477

       Liability for lease terminations                               50          110
- ----------------------------------------------------------------------------------------

Total Current Liabilities                                          9,423        8,586

Long-term debt, less current maturities                            5,541        7,512

Liability for lease terminations, net of current portion             131           88
- ----------------------------------------------------------------------------------------

Total liabilities                                                 15,095       16,186
- ----------------------------------------------------------------------------------------

Minority interest                                                    334          213
- ----------------------------------------------------------------------------------------

Commitments and contingent liabilities

Stockholders' equity:

       Class A common stock, $.01 par value 20,000,000
       shares authorized; 12,357,903 shares issued                   124          124

       Paid-in capital                                             8,432        8,432

       Retained earnings                                           6,113        3,615

       Treasury stock, at cost, 2,354,615 and 2,254,615
       shares, respectively                                       (1,878)      (1,772)
- ----------------------------------------------------------------------------------------

Total stockholders' equity                                        12,791       10,399
- ----------------------------------------------------------------------------------------

Total liabilities and stockholders' equity                      $ 28,220     $ 26,798
========================================================================================
</TABLE>


See accompanying notes to Condensed Consolidated Financial Statements

                                       -4-



<PAGE>



                             INTEGRATED BRANDS INC.

                 CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS


<TABLE>
<CAPTION>
                                                                  Thirteen Weeks Ended
- -------------------------------------------------------------------------------------------

                                                               September 27,  September 28,
                                                                   1997           1996
- -------------------------------------------------------------------------------------------

                                                                      (Unaudited)
                                                                 (In thousands, except
                                                                   per share amount)

<S>                                                             <C>          <C>     
Revenues:

       Sales                                                    $ 13,753     $ 11,884

       Store operations                                              817        1,018

       Franchise revenue                                             402          493

       Other                                                          67          105
- -------------------------------------------------------------------------------------------

                                                                  15,039       13,500
- -------------------------------------------------------------------------------------------

Operating costs and expenses:

       Cost of goods sold                                          6,931        7,077

       Store operations                                              578        1,061

       Selling, general and administrative expenses                5,961        6,580

       Interest                                                      161          208
- -------------------------------------------------------------------------------------------

                                                                  13,631       14,926
- -------------------------------------------------------------------------------------------

Income (loss) before income tax expense (benefit)                  1,408       (1,426)

Income tax expense (benefit)                                         133         (484)
- -------------------------------------------------------------------------------------------

Net income (loss)                                               $  1,275     $   (942)
===========================================================================================

Earnings (loss) per common share                                $    .12     $   (.09)
===========================================================================================

Weighted average number of common
and common equivalent shares
outstanding                                                       10,240       10,103
===========================================================================================
</TABLE>

See accompanying notes to Condensed Consolidated Financial Statements

                                          -5-


<PAGE>



                                INTEGRATED BRANDS INC.

                    CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS



                                                                                
<TABLE>
<CAPTION>
                                                                 Thirty-Nine Weeks Ended
- -------------------------------------------------------------------------------------------

                                                               September 27,  September 28,
                                                                   1997           1996
- -------------------------------------------------------------------------------------------

                                                                       (Unaudited)
                                                                  (In thousands, except
                                                                    per share amount)

<S>                                                             <C>          <C>     

Revenues:

       Sales                                                    $ 35,194     $ 33,939

       Store operations                                            3,235        2,975

       Franchise revenue                                           1,246        1,476

       Other                                                         166          197
- -------------------------------------------------------------------------------------------

                                                                  39,841       38,587
- -------------------------------------------------------------------------------------------

Operating costs and expenses:

       Cost of goods sold                                         18,169       19,062

       Store operations                                            2,768        3,032

       Selling, general and administrative expenses               15,524       16,534

       Interest                                                      523          466
- -------------------------------------------------------------------------------------------

                                                                  36,984       39,094
- -------------------------------------------------------------------------------------------

Income (loss) before income tax expense (benefit)                  2,857         (507)

Income tax expense (benefit)                                         359          (36)
- -------------------------------------------------------------------------------------------

Net income (loss)                                               $  2,498     $   (471)
===========================================================================================

Earnings (loss) per common share                                $    .24     $   (.05)
===========================================================================================

Weighted average number of common
and common equivalent shares
outstanding                                                       10,262       10,126
===========================================================================================
</TABLE>

See accompanying notes to Condensed Consolidated Financial Statements

                                          -6-



<PAGE>



                                INTEGRATED BRANDS INC.
               CONDENSED CONSOLIDATED STATEMENT OF STOCKHOLDERS' EQUITY
                  FOR THE THIRTY-NINE WEEKS ENDED SEPTEMBER 27, 1997

<TABLE>
<CAPTION>
                                              Common Stock

                                                         Par          Paid-in         Retained        Treasury
                                         Shares         Value         Capital         Earnings         Stock           Total
- ----------------------------------------------------------------------------------------------------------------------------------

                                              (Unaudited)
                                             (In thousands)

<S>                                       <C>              <C>          <C>              <C>           <C>             <C>    
Balance, December 28, 1996                12,358           $124         $8,432           $3,615        $(1,772)        $10,399

Purchase of treasury stock                                                                                (106)          (106)

Net income for the thirty-nine
weeks ended September 27,
1997                                                                                      2,498                          2,498
- ----------------------------------------------------------------------------------------------------------------------------------

Balance, September 27, 1997               12,358           $124         $8,432           $6,113        $(1,878)        $12,791
==================================================================================================================================
</TABLE>



See accompanying notes to Condensed Consolidated Financial Statements.

                                          -7-


<PAGE>



                                INTEGRATED BRANDS INC.
                    CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

<TABLE>
<CAPTION>
                                                                                        Thirty-Nine Weeks Ended
- --------------------------------------------------------------------------------------------------------------------

                                                                                  September 27,        September 28,
                                                                                       1997                1996
====================================================================================================================

                                                                                              (Unaudited)
                                                                                            (In thousands)
<S>                                                                                   <C>                 <C>     
Cash Flows from Operating Activities

Net income                                                                            $ 2,498             $  (471)
                                                                                                        
Adjustments  to reconcile net income to net cash provided by (used in) operating                        
activities:                                                                                             
                                                                                                        
       Depreciation and amortization                                                      888               1,027
                                                                                                        
       Provision for doubtful accounts                                                    305                 338
                                                                                                        
       Minority interest in net income (loss) of subsidiary/joint venture                 121                  (7)
                                                                                                        
Increase (decrease) in cash flows from changes in operating assets and                                  
liabilities:                                                                                            
                                                                                                        
       Receivables                                                                       (910)             (5,731)
                                                                                                        
       Receivables - affiliates                                                           401                (442)
                                                                                                        
       Inventories                                                                        507                 (49)
                                                                                                        
       Prepaid expenses and other                                                        (419)             (1,659)
                                                                                                        
       Other assets                                                                       (92)                167
                                                                                                        
       Trade accounts payable and accrued liabilities                                     792               2,197
                                                                                                        
       Payables - affiliates                                                              102                   3
- --------------------------------------------------------------------------------------------------------------------
                                                                                                        
Net cash provided by (used in) operating activities                                     4,193              (4,627)
====================================================================================================================
                                                                                                        
Cash Flows from Investing Activities:                                                                   
                                                                                                        
       Acquisition of License Rights                                                   (1,000)          
                                                                                                        
       Capital expenditures                                                              (590)               (965)
                                                                                                        
       Disposal of fixed assets                                                           167           
- --------------------------------------------------------------------------------------------------------------------
                                                                                                        
       Net cash used in investing activities                                           (1,423)               (965)
- --------------------------------------------------------------------------------------------------------------------
                                                                                                        
Cash Flows from Financing Activities:                                                                   
                                                                                                        
       Proceeds from long-term debt                                                     1,480               5,116
                                                                                                        
       Principal payments on long-term debt                                            (3,465)               (373)
                                                                                                        
       Purchase of treasury stock                                                        (106)               (107)
- --------------------------------------------------------------------------------------------------------------------
       Net cash provided by financing activities                                       (2,091)              4,636
- --------------------------------------------------------------------------------------------------------------------
                                                                                                        
Net change in cash and cash equivalents                                                   679                (956)
                                                                                                        
Cash and cash equivalents, beginning of period                                          1,054               2,086
- --------------------------------------------------------------------------------------------------------------------
                                                                                                        
Cash and cash equivalents, end of period                                              $ 1,733             $ 1,130
====================================================================================================================
</TABLE>

See accompanying notes to Condensed Consolidated Financial Statements.

                                          -8-


<PAGE>



                                INTEGRATED BRANDS INC.

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS


NOTE 1:   ORGANIZATION BUSINESS AND BASIS OF PRESENTATION

          The  Company  was  incorporated  in  September,  1985,  and  commenced
          operations on December 23, 1985, as Steve's  Homemade Ice Cream,  Inc.
          In August,  1988, the Company  completed the  acquisition of Swensen's
          Inc. (Swensen's) and its wholly-owned  subsidiaries.  In August, 1990,
          the Company acquired a sixty percent interest in American Glace,  Inc.
          In July, 1995, the Company changed its name to INTEGRATED  BRANDS INC.
          to more appropriately  reflect the breadth of the Company's  business.
          INTEGRATED BRANDS INC. and its subsidiaries, are collectively referred
          to herein as the "Company".

          The Company markets, distributes and sells a variety of branded frozen
          dessert products to supermarkets, grocery stores, club stores, gourmet
          shops,  delicatessens  and convenience  stores.  The Company currently
          franchises ice cream parlors, dip shoppes and family style restaurants
          throughout  the United  States and certain  foreign  countries.  Total
          revenues from foreign sources are not material.

          The  accompanying   consolidated   financial  statements  include  the
          accounts of the Company and its  subsidiaries  except  Heidi's  Frogen
          Yogurt Shoppes, Inc.  ("Heidi's").  All material intercompany balances
          and transactions have been eliminated in consolidation.  The Company's
          investment  in Heidi's is stated at amortized  cost. On April 9, 1993,
          Heidi's and its subsidiary filed voluntary  petitions under Chapter 11
          of the  Bankruptcy  Code with the United  States  Bankruptcy  Court to
          reorganize Heidi's.

          The Condensed  Consolidated  Financial  Statements included herein are
          unaudited  and  include all  adjustments  which are, in the opinion of
          management,  necessary  for a  fair  presentation  of the  results  of
          operations of the interim period pursuant to the rules and regulations
          of the Securities and Exchange  Commission.  Certain  information  and
          footnote  disclosures  normally  included in accordance with generally
          accepted accounting principles have been condensed or omitted pursuant
          to such rules and regulations,  although the Company believes that the
          disclosures  in such  financial  statements  are  adequate to make the
          information  presented  not  misleading.  Certain 1996  balances  were
          reclassified  to  conform  to  1997   presentation.   These  condensed
          consolidated  financial  statements should be read in conjunction with
          the  Company's   Consolidated  Financial  Statements  filed  with  the
          Securities  and Exchange  Commission  on Form 10-K for the fiscal year
          ended December 28, 1996.

          The results of operations for the thirty-nine weeks and thirteen weeks
          ended  September  27,  1997,  are not  necessarily  indicative  of the
          results to be expected for the full year.

                                       -9-



<PAGE>



                             INTEGRATED BRANDS, INC.

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

NOTE 2:   LONG-TERM DEBT

          Under a revolving  credit  facility  entered into December,  1994, the
          Company can borrow up to $7,500,000 through June 30, 1998. Interest is
          payable monthly on the unpaid  principal  balance of borrowings  under
          this  facility  at the bank's  prime rate plus 1/2%.  The  Company has
          agreed to pay a fee of 1/8% per  annum on the  unused  portion  of the
          commitment.  In  October  1997,  the  Company  obtained  an  unsecured
          increase and extension of the existing revolving credit facility under
          which the Company can borrow up to $10,000,000  through June 30, 2002.
          As of October 24, 1997, the Company had available credit of $9,000,000
          under the revolving credit facility.

          On March 8, 1996,  the loan  agreement  was  amended  and the  Company
          refinanced  $4,500,000 of the then existing  revolving credit facility
          with a new five  year  term  loan.  The  term  loan is  payable  in 19
          quarterly  principal  installments of $140,000 beginning April 1, 1996
          and  the  remaining  principal  balance  is due on  January  1,  2001.
          Interest is payable  monthly on the unpaid  principal  balance of this
          term loan at the bank's prime rate plus 1/2%.

NOTE 3:   EARNINGS PER COMMON SHARE

          Earnings per share of common stock for the thirteen and the twenty-six
          weeks ended September 27, 1997 were computed by dividing net income by
          the  weighted  average  number of shares of Common  Stock  outstanding
          during the period  presented.  237,000 common  equivalent  shares were
          included in the weighted average number of shares for the thirteen and
          thirty-nine   weeks  ended   September  27,  1997.  The  common  stock
          equivalent  shares  result from shares  issuable  upon the exercise of
          options  under the treasury  stock  method.  Common  stock  equivalent
          shares were anti-dilutive for the thirteen and thirty-nine weeks ended
          September  28, 1996 and were  excluded  from the loss per common share
          calculation.

                                      -10-


<PAGE>



ITEM 2.   MANAGEMENT'S DISCUSSION AND ANALYSIS
          OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Thirteen weeks ended September 27, 1997 vs. thirteen weeks ended September 28,
1996.

Total  revenue for the  thirteen  weeks ended  September  27, 1997  increased to
$15,039,000  from  $13,500,000  for the thirteen weeks ended September 28, 1996.
Prepackaged frozen dessert sales increased to $12,091,000 for the thirteen weeks
ended  September 27, 1997 from $9,999,000 for the thirteen weeks ended September
28,  1996.  Pre-packaged  frozen  dessert  sales for the  thirteen  weeks  ended
September  27, 1997  improved as a result of  significant  increases  in product
authorizations  and sales in retail  outlets  of new  Tropicana  frozen  dessert
novelties.  The reduction in bulk frozen dessert sales  resulted  primarily from
discontinuance  of the test program with Denny's,  in part due to the low profit
attributable to this business. The decrease in revenue from store operations was
due to lost  revenues  attributable  to  three  unprofitable  stores  previously
operated by the company,  two of which were sold to franchisees and one of which
was leased to a third-party,  offset by the opening of a Schrafft's New York ice
cream shop in January 1997 in Las Vegas, Nevada as a joint venture.

The following table sets forth the sales of prepackaged  frozen  desserts,  bulk
frozen dessert sales to franchised and licensed stores,  and other sales for the
thirteen weeks ended September 27, 1997 and September 28, 1996, respectively.


                                                Thirteen Weeks Ended
- --------------------------------------------------------------------------------

                                       September 27,             September 28,
                                           1997                      1996

Prepackaged Frozen Dessert Sales        $12,091,000               $9,999,000

Bulk Frozen Dessert Sales                 1,413,000                1,520,000

Other Sales                                 249,000                  365,000
- --------------------------------------------------------------------------------

Total Sales                             $13,753,000              $11,884,000
- --------------------------------------------------------------------------------

The Company's sales of bulk and prepackaged frozen desserts comprised 90% of the
total  revenues for the thirteen  weeks ended  September 27, 1997 as compared to
85% of the total revenues for the thirteen weeks ended September 28, 1996.

The gross profit  percentage  increased  to 49.6% for the  thirteen  weeks ended
September 27, 1997 as compared to 40.5% for the thirteen  weeks ended  September
28,  1996.  The gross  profit  improvement  is  primarily  due to sales of newly
introduced  Tropicana  frozen dessert  novelties which have higher gross margins
than the Company's other products.

Selling,  general and  administrative  expenses  decreased to $5,961,000 for the
thirteen  weeks ended  September  27, 1997 as  compared  to  $6,580,000  for the
thirteen weeks ended September 28, 1996. The decrease is primarily  attributable
to the decrease in product introductory  expenses incurred in the thirteen weeks
ended  September  27, 1997 versus the thirteen  weeks ended  September 28, 1996,
partially offset by an increase in sales promotion allowances.

The net income for the thirteen weeks ended September 27, 1997 was $1,275,000 as
compared to net loss of $(942,000)  for the thirteen  weeks ended  September 28,
1996.  The  improvement  in results of operations  for the thirteen  weeks ended
September 28, 1997 is  attributable to the increase in gross profit dollars as a
result of higher  product  sales and higher gross profit  margins as compared to
the same period in 1996,  improved store  operating  results,  and a decrease in
product introductory expenses partially offset by an increase in sales promotion
allowances.

                                      -11-


<PAGE>




Thirty-nine weeks ended September 27, 1997 vs. thirty-nine weeks ended September
28, 1996.

Total revenue for the  thirty-nine  weeks ended  September 27, 1997 increased to
$39,841,000 from $38,587,000 for the thirty-nine weeks ended September 28, 1996.
Prepackaged  frozen dessert sales  increased to $30,499,000  for the thirty-nine
weeks ended September 27, 1997 from $28,269,000 for the thirty-nine  weeks ended
September 28, 1996.  Prepackaged  frozen dessert sales for the thirty-nine weeks
ended  September  27, 1997 were  affected by  significant  increases  in product
authorizations  and sales in retail  outlets  of new  Tropicana  frozen  dessert
novelties,  offset by cooler than normal weather during the thirteen week period
ended June 29,  1997.  The  reduction  in bulk  frozen  dessert  sales  resulted
primarily  from cooler than normal weather during the thirteen week period ended
June 28, 1997 and  discontinuance of the test program with Denny's,  in part due
to the low profit  attributable  to this business.  The increase in revenue from
store operations of $260,000 was due to the opening of a Schrafft's New York ice
cream shop in January 1997 in Las Vegas,  Nevada, as a joint venture,  partially
offset by lost  revenues  attributable  to two  unprofitable  stores  previously
operated by the Company  which were sold during the quarter ended June 28, 1997,
and to Jerry Tucci's Brick Oven Pizzeria, an unprofitable  Company-owned Italian
restaurant  opened in March 1996 (and  subsequently  leased to a third  party in
April 1997).

The following table sets forth the sales of prepackaged  frozen  desserts,  bulk
frozen dessert sales to franchised and licensed stores,  and other sales for the
thirty-nine weeks ended September 27, 1997 and September 28, 1996, respectively.


                                               Thirty-nine Weeks Ended
- -------------------------------------------------------------------------------
                                      September 27, 1997      September 28, 1996

Prepackaged Frozen Dessert Sales         $30,499,000             $28,269,000

Bulk Frozen Dessert Sales                  3,719,000               4,616,000

Other Sales                                  976,000               1,054,000
- -------------------------------------------------------------------------------
Total Sales                              $35,194,000             $33,939,000
- -------------------------------------------------------------------------------

The company's sales of bulk and prepackaged  frozen desserts  compromised 86% of
the total  revenues  for the  thirty-nine  weeks  ended  September  27,  1997 as
compared to 85% of the total revenues for the thirty-nine  weeks ended September
28, 1996.

The gross profit  percentage  increased to 48.4% for the thirty-nine weeks ended
September  27,  1997 as  compared  to  43.8%  for the  thirty-nine  weeks  ended
September  28,  1996.  The gross  profit  improvement  is  primarily  due to new
Tropicana frozen dessert novelties  introduced during the second quarter of 1997
with higher gross margins.

Selling,  general and  administrative  expenses decreased to $15,524,000 for the
thirty-nine  weeks ended  September 27, 1997 as compared to $16,534,000  for the
thirty-nine   weeks  ended   September  28,  1996.  The  decrease  is  primarily
attributable to lower product introductory  expenses incurred in the thirty-nine
weeks ended  September 27, 1997 versus such expenses for the  thirty-nine  weeks
ended September 28, 1996, partially offset by higher sales promotion allowances.

The net income for the thirty-nine weeks ended September 27, 1997 was $2,498,000
as compared to net loss of ($471,000) for the thirty-nine  weeks ended September
28, 1996. The  improvement in results of operations  for the  thirty-nine  weeks
ended  September  27, 1997 is  primarily  attributable  to the increase in gross
profit  dollars  as a result of higher  product  sales and higher  gross  profit
margins  as  compared  to the same  period  in 1996,  improved  store  operating
results,  and a decrease in product  introductory  expenses  partially offset by
increased sales promotion allowances.


                                      -12-


<PAGE>



Liquidity and Capital Resources

Net cash provided by operations was $4,193,000 for the  thirty-nine  weeks ended
September 27, 1997 as compared to net cash used in  operations  of  $(4,627,000)
for the  thirty-nine  weeks  ended  September  28,  1996.  The  increase in cash
provided by operations  resulted  mainly from the results of operations  and the
changes in operating assets and liabilities.

Working capital on September 27, 1997 was $2,897,000.  The Company believes this
working  capital and the funds available from its credit line will be sufficient
to meet its cash and working capital requirements for its established operations
for the current year. At October 24, 1997 the Company had  $9,000,000  available
from  its  credit  line as  discussed  in Note 2 to the  condensed  consolidated
financial statements.

Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995

The statements  which are not historical  facts  contained in this Form 10-Q are
forward-looking statements that involve risks and uncertainties,  including, but
not  limited  to,  risks   associated  with  the  Company's  future  growth  and
profitability and the effects of general economic conditions.

PART II.   OTHER INFORMATION

ITEM 6.    EXHIBITS AND REPORTS ON FORM 8-K

No reports on Form 8-K were filed by the  registrant  during the thirteen  weeks
ended September 27, 1997.

                                      -13-


<PAGE>



                                   SIGNATURES

     Pursuant to the  requirements  of the Securities  Exchange Act of 1934, the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.



Date: Novewmber 10, 1997               INTEGRATED BRANDS INC.




                                       By: /s/
                                           -------------------------------
                                           Gary P. Stevens, President



                                      -14-


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