POE & BROWN INC
10-Q, 1996-11-12
INSURANCE AGENTS, BROKERS & SERVICE
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                           FORM 10-Q

               SECURITIES AND EXCHANGE COMMISSION
                    Washington, D.C.  20549


[ X ]     QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
          SECURITIES EXCHANGE ACT OF 1934
          For the quarterly period ended September 30, 1996.
                               or

[   ]     TRANSITION REPORT PURSUANT TO SECTION 13 OR  15(d)  OF
          THE SECURITIES EXCHANGE ACT OF 1934
          For the transition period from ____________ to ____________

Commission file number 0-7201.


                       POE & BROWN, INC.
     (Exact name of Registrant as specified in its charter)

           Florida                                  59-0864469
 (State or Other Jurisdiction of                 (I.R.S. Employer
  Incorporation or Organization)                  Identification Number)


 220 S. Ridgewood Ave., Daytona Beach, FL               32115
(Address of Principal Executive Offices)             (Zip Code)



Registrant's telephone number, including area code:  (904) 252-9601


Indicate by check mark whether the registrant (1) has filed all
reports required to be filed by Section 13 or 15(d) of the
Securities Exchange Act of 1934 during the preceding 12 months,
and (2) has been subject to such filing requirements for the past
ninety (90) days.    Yes  X    No
                         ___      ____

The number of shares of the Registrant's common stock, $.10 par
value, outstanding as of November 1, 1996, was 8,698,964.

<PAGE 2>

                        POE & BROWN, INC.

                       Index to Form 10-Q
             For The Quarter Ended September 30, 1996
<TABLE>
         <S>                                                           <C>
<CAPTION>

                                                                        PAGE

PART I.  FINANCIAL INFORMATION

  Item 1.   Condensed  Consolidated  Financial  Statements 
            (Unaudited)

            Condensed Consolidated Statements of Income for the
            three and nine months ended September 30, 1996 and 1995       3


            Condensed Consolidated Balance Sheets as of September 30,
            1996 and December 31, 1995                                    4

            Condensed Consolidated Statements of Cash Flows for
            the  nine months ended September 30, 1996 and  1995           5

            Notes to Condensed Consolidated Financial Statements          6

 Item 2.    Management's Discussion and Analysis of Financial
            Condition and Results of Operations                           7

PART II.  OTHER INFORMATION

 Item 1.  Legal Proceedings                                               9

 Item 6.  Exhibits and Reports on Form 8-K                                9


SIGNATURES                                                                9

</TABLE>

<PAGE 3>

ITEM 1:  FINANCIAL STATEMENTS
                                
<TABLE>
<CAPTION>                                

                        POE & BROWN, INC.
                                
     CONDENSED CONSOLIDATED STATEMENTS OF INCOME (Unaudited)
              (In thousands, except per share data)


                                    For the three months   For the nine months
                                    ended September 30,    ended September 30,
                                    1996          1995     1996         1995

<S>                                 <C>         <C>        <C>      <C>
REVENUES
 Commissions and fees               $28,381     $25,134    $85,436  $   75,937
 Investment  income                     756         978      2,399       2,834
 Other income                           289         238        940         568
                                    _______     _______    _______   _________
   Total  revenues                   29,426      26,350     88,775      79,339
                                    _______     _______    _______   _________

EXPENSES
 Employee compensation and benefits  15,255      13,491     45,841      41,542
 Other operating expenses             5,592       5,285     18,737      16,977
 Interest and amortization            1,467       1,342      4,254       3,760
                                    _______     _______    _______    ________
   Total expenses                    22,314      20,118     68,832      62,279
                                    _______     _______    _______    ________

 Income before income taxes           7,112       6,232     19,943      17,060
 Income taxes                         2,774       2,400      7,778       6,117
                                    _______     _______    _______    ________

NET INCOME                         $  4,338    $  3,832    $12,165    $ 10,943
                                   ========    ========    =======    ========

 Net income per share              $    .50    $    .44    $  1.40    $   1.26
                                   ========    ========    =======    ========

 Dividends declared per share      $    .13    $    .12    $   .37    $    .36
                                   ========    ========    =======    ========

 Weighted average number of
   shares outstanding                 8,665       8,710     8,683        8,695


</TABLE>


     See notes to condensed consolidated financial statements.

<PAGE 4>

<TABLE>
<CAPTION>

                        POE & BROWN, INC.

            CONDENSED CONSOLIDATED BALANCE SHEETS
            (In thousands, except per share amounts)


                                          (Unaudited)              (Audited)
                                         September 30,            December 31,
                                              1996                   1995
<S>                                     <C>                        <C>

ASSETS
 Cash and cash equivalents              $29,388                    $28,350
 Short-term investments                   1,760                      1,308
 Premiums, commissions and fees
   receivable, less allowance for
   doubtful accounts of $100 in
   1996 and 1995                         49,829                     56,553
 Other current assets                     7,501                      6,336
                                      _________                   ________ 
   Total  current assets                 88,478                     92,547

 Fixed assets, net                       11,607                     10,412
 Intangible assets, net                  50,274                     36,613
 Investments                             10,538                      8,473
 Other assets                             3,440                      3,076
                                      ---------                  ---------

   Total assets                       $ 164,337                  $ 151,121
                                      =========                  =========

LIABILITIES
 Premiums payable to 
   insurance companies                $  64,697                  $  64,588
 Premium deposits and
   credits due customers                  4,597                      6,070
 Accounts payable and
   accrued expenses                      10,025                      9,417
 Current portion of long-term debt        5,303                      1,768
                                      _________                  _________

    Total current liabilities            84,622                     81,843

 Long-term debt                           7,464                      7,023
 Deferred income taxes                    2,350                      1,502
 Other liabilities                        6,161                      6,341
                                      _________                   ________

   Total liabilities                    100,597                     96,709
                                      _________                   ________

SHAREHOLDERS' EQUITY
 Common stock, par value $.10 per
   share: authorized 18,000 shares;
   issued 8,658 shares at 1996 and
   8,681 shares at 1995                     866                        868
 Additional paid-in capital               1,672                      2,614
 Retained earnings                       55,141                     46,094
 Net unrealized appreciation of
   available-for-sale securities,
   net of tax effect of $3,875 in
   1996 and $3,027 in 1995                6,061                      4,836
                                      _________                   ________

   Total shareholders' equity            63,740                     54,412
                                      _________                   ________

   Total liabilities and
     shareholders' equity             $ 164,337                   $151,121
                                      =========                   ========

</TABLE>

           See notes to condensed consolidated financial statements.

<PAGE 5>

<TABLE>
<CAPTION>
                        POE & BROWN, INC.
                                

    CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (Unaudited)

                         (In thousands)

                                       For the nine months ended September 30,
                                               1996             1995

<S>                                           <C>               <C>

CASH FLOWS FROM OPERATING ACTIVITIES
 Net income                                   $12,165           $10,943
 Adjustments to reconcile net income
   to net cash provided by operating
   activities:
 Depreciation and amortization                  5,666             4,916
 Provision for doubtful accounts                   -                 31
 Deferred income taxes                             -            (1,639)
 Net gains on sales of investments,
   fixed assets and customer accounts            (898)            (498)
 Premiums, commissions and fees
   receivable decrease                           6,724            7,485
 Other assets (increase)                       (1,262)            (135)
 Premiums payable to insurance
   companies increase                              109               79
 Premium deposit and credits due
   customers (decrease)                        (1,473)          (1,998)
 Accounts payable and accrued
   expenses increase (decrease)                    118            (974)
 Other liabilities (decrease) increase           (180)              788
                                             _________         ________

NET CASH PROVIDED BY OPERATING ACTIVITIES       20,969           18,998
                                             _________         ________

CASH FLOWS FROM INVESTING ACTIVITIES
 Additions to fixed assets                     (3,524)           (3,092)
 Payments for businesses acquired,
   net of cash acquired                       (10,969)           (3,935)
 Proceeds from sales of fixed assets
   and customer accounts                           848               520
 Purchases of investments                      (1,053)             (303)
 Proceeds from sales of investments                624               413
                                             _________          ________

NET CASH USED IN INVESTING ACTIVITIES         (14,074)           (6,397)
                                             _________          ________

CASH FLOWS FROM FINANCING ACTIVITIES
 Payments on long-term debt                    (1,795)           (1,995)
 Proceeds from long-term debt                      -                 500
 Exercise of stock options, issuances
   and purchases of stock                        (944)               102
 Cash dividends paid                           (3,118)           (3,106)
                                             _________          ________

NET CASH USED IN FINANCING ACTIVITIES          (5,857)           (4,499)

 Net increase in cash and cash equivalents       1,038             8,102
 Cash and cash equivalents at beginning of
   period                                       28,350            23,185
                                             _________          ________

CASH AND CASH EQUIVALENTS AT END OF PERIOD   $  29,388          $ 31,287
                                             =========          ========

</TABLE>

       See notes to condensed consolidated financial statements.

<PAGE 6>

                            POE & BROWN, INC.
                                
    NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Unaudited)
                                
                           SEPTEMBER 30, 1996

Note 1 - Basis of Financial Reporting

      The accompanying unaudited condensed consolidated financial
statements  have  been  prepared  in  accordance  with  generally
accepted  accounting principles for interim financial information
and  with  the  instructions for Form  10-Q  and  Article  10  of
Regulation  S-X.   Accordingly, they do not include  all  of  the
information   and   footnotes  required  by  generally   accepted
accounting principles for complete financial statements.  In  the
opinion  of  management, all adjustments  (consisting  of  normal
recurring accruals except for the adjustment described in Note 5)
considered necessary for a fair presentation have been  included.
For  further  information,  refer to the  consolidated  financial
statements and the notes thereto included in the Company's Annual
Report on Form  10-K for the year ended December 31, 1995.

      Results of operations for the three- and nine-month periods
ended  September 30, 1996 are not necessarily indicative  of  the
results  that  may be expected for the year ending  December  31,
1996.

Note 2 - Net Income Per Share

      Net  income  per  share is based upon the weighted  average
number of shares outstanding, adjusted for the dilutive effect of
stock  options, which is the same on both a primary and a  fully-
diluted basis.

Note 3 - Merger and Acquisitions

      On  March 1, 1995, the Company issued 146,300 shares of its
common  stock  for all of the partnership interest  in  Insurance
West,  a  Phoenix, Arizona general insurance agency.  The  merger
has   been   accounted   for   as  a  pooling-of-interests   and,
accordingly, the Company's consolidated financial statements have
been restated for all periods prior to the merger to include  the
results  of  operations, financial position, and  cash  flows  of
Insurance  West.   The  separate  company  operating  results  of
Insurance  West for periods prior to the merger are not  material
to the Company's consolidated operating results.

      During  the  first  quarter of 1995, the  Company  acquired
substantially all of the assets of King Insurance Agency, Inc. of
Naples,  Florida.  During the second quarter of 1995, the Company
acquired   substantially  all  of  the   assets   of   S.   Lloyd
Underwriters, Inc. of Ft. Lauderdale, Florida.  During the  third
quarter  of  1995 the Company acquired substantially all  of  the
assets  of Roehrig/Flood & Associates of St. Petersburg,  Florida
and  the  Robert Scott Gordon Insurance Agency of Newtown Square,
Pennsylvania.   During  the first quarter of  1996,  the  Company
acquired    a   majority   interest   in   Florida   Intracoastal
Underwriters,  Ltd. of Miami Lakes, Florida.  During  the  second
quarter  of 1996, the Company acquired substantially all  of  the
assets  of B & R International, Inc. of Atlanta, Georgia.  During
the third quarter of 1996, the Company acquired substantially all
of  the assets of Anderson-Reeve & Associates of Phoenix, Arizona
and   Larry  Breen  &  Associates  of  Orlando,  Florida.   These
acquisitions have been accounted for using the purchase method of
accounting.   Pro forma results of operations for the  nine-month
periods  ended September 30, 1995 and 1996 resulting  from  these
acquisitions  were not materially different from the  results  of
operations  as  reported.  The results of  operations  for  these
companies  have  been combined with those of  the  Company  since
their respective acquisition dates.

<PAGE 7>


Note 4 - Long-Term Debt

      The Company continues to maintain its credit agreement with
a  major  insurance company under which $5 million  (the  maximum
amount available for borrowings) was outstanding at September 30,
1996,  at  an interest rate equal to the prime lending rate  plus
one  percent.  The available amount will decrease by  $1  million
each August, as described in Note 7 to the consolidated financial
statements contained in the Company's Annual Report on Form  10-K
for the year ended December 31, 1995.

      In  November  1994, the Company entered  into  a  revolving
credit  facility  with  a  national  banking  institution   which
provides  for available borrowings of up to $10 million.   As  of
September 30, 1996, there were no borrowings against this line of
credit.

Note 5 - Income Taxes

      In  1992,  the Internal Revenue Service (Service) completed
examinations of the Company's federal income tax returns for  the
tax years 1988, 1989, and 1990.  As a result of its examinations,
the  Service  issued  Reports of Proposed  Adjustments  asserting
income  tax deficiencies which, by including interest  and  state
income taxes for the periods examined and the Company's estimates
of  similar  adjustments for subsequent periods through  December
31,  1993,  would total $6,100,000.  The disputed  items  related
primarily  to  the  deductibility of  amortization  of  purchased
customer  accounts and non-compete agreements.  In addition,  the
Service's report included a dispute regarding the time  at  which
the   Company's  payments  made  pursuant  to  certain  indemnity
agreements  would  be  deductible  for  tax  reporting  purposes.
During 1994, the Company reached a settlement agreement with  the
Service  with  respect  to certain of the  disputed  amortization
items  and the indemnity agreement payment issue.  In March 1995,
the  Company reached a settlement agreement with the Service with
respect  to  the  remaining  disputed  items.   Based  upon  this
settlement and after taking into consideration the reductions  in
the  Company's  general tax reserves resulting from  current  and
expected  payments  under the settlement agreement,  the  Company
recorded a $451,000 adjustment to decrease reserves in the  first
quarter of 1995 with a corresponding reduction to its income  tax
provision.

Note 6 - Contingencies

      The  Company is not a party to any legal proceedings  other
than various claims and lawsuits arising in the normal course  of
business.   Management of the Company does not believe  that  any
such  claims  or  lawsuits will have a  material  effect  on  the
Company's financial condition or results of operations.

Item 2:     MANAGEMENT'S  DISCUSSION AND  ANALYSIS  OF  FINANCIAL
            CONDITION AND RESULTS OF OPERATIONS

   Results of Operations

      Net Income.   Net income for the third quarter of 1996  was
$4,338,000,  or $.50 per share, compared with net income  in  the
third  quarter of 1995 of $3,832,000, or $.44 per  share,  a  14%
increase  in per share earnings.  Net income for the nine  months
ended  September  30, 1996 was $12,165,000, or $1.40  per  share,
compared  with  1995  same period net income of  $10,943,000,  or
$1.26  per share, for an 11% increase.  Excluding a first quarter
1995  favorable  tax reserve adjustment of $.05  per  share,  per
share earnings from recurring operations are up 16% in 1996.

      Commissions and Fees.  Commissions and fees for  the  third
quarter   of  1996  increased  $3,247,000,  or  13%  from   1995.
Approximately  $1,013,000  of this increase  represents  revenues
from  acquired  agencies with the remainder due to  new  business
production.   Commissions  and fees for  the  nine  months  ended
September  30, 1996 were $85,436,000 compared to $75,937,000  for
the  same  period in 1995, a 12% increase.  The 1996 increase  is
due  to  new business production and approximately $3,098,000  of
revenues from acquired agencies.

      Investment  Income.  Investment income for the quarter  and
nine-month  periods  ended September 30, 1996 decreased  $222,000
and  $435,000, respectively, from the same periods in 1995.  This
decrease  is primarily due to lower levels of invested  cash  and
changes in interest rate returns.

<PAGE 8>


      Other  Income.   Other income primarily includes gains  and
losses  from  the  sale of customer accounts  and  other  assets.
Other income increased approximately $372,000 for the nine months
ended  September  30,  1996 over the same  period  for  1995  and
approximately  $51,000 for the three months ended  September  30,
1996 over the same period for 1995.

      Employee Compensation and Benefits.   Employee compensation
and  benefits  increased during both the three  and  nine  months
ended September 30, 1996.  The increase for the nine-month period
ended  September  30,  1996 was 10% while the  increase  for  the
quarter  ended  September 30, 1996 was  13%.   This  increase  is
primarily  due to additional compensation expense as a result  of
the  increased  commission and fee revenues and increase  in  the
number  of  employees as a result of acquisitions.   Compensation
and  employee  benefits as a percentage of  total  revenues  were
generally consistent between the 1996 and 1995 periods.

     Other Operating Expenses.   Other operating expenses for the
three months ended September 30, 1996 increased $307,000 over the
same  period  in  1995  but declined as  a  percentage  of  total
revenues from 20% to 19%.  Other operating expenses for the  nine
months  ended September 30, 1996 increased $1,760,000  from  1995
and  remained  constant as a percentage of total revenues.   This
increase  is  primarily  attributable to  costs  associated  with
acquisitions.

      Interest  and  Amortization.    Interest  and  amortization
expense  increased $125,000 during the third quarter of 1996  and
$494,000 during the nine months ended September 30, 1996 over the
same  periods in 1995.  This increase is primarily the result  of
acquisition transactions.

      Income  Taxes.   The Company's effective tax rates for  the
three  months  ended September 30, 1996 and  1995  were  39%  and
38.5%,  respectively.   The Company's effective tax rate for  the
nine-month  period increased from 35.9% in 1995 to 39%  in  1996.
The increase in the effective tax rate is primarily the result of
a  $451,000 reduction in the Company's income tax reserves during
the first quarter of 1995 due to the favorable tax settlement  in
March  1995 of the remaining outstanding Internal Revenue Service
examinations   assessments  which  the  Company  had   originally
protested.   See  Note 5 to the Condensed Consolidated  Financial
Statements for further information.

Liquidity and Capital Resources

      The  Company's cash and cash equivalents of $29,388,000  at
September  30,  1996 increased by $1,038,000 from $28,350,000  at
December  31,  1995.  During the nine months ended September  30,
1996,  $20,969,000 of cash was provided primarily from  operating
activities.   Of  this amount, $10,969,000 was  used  to  acquire
businesses, $3,524,000 for additions to fixed assets,  $1,795,000
for  payment on long-term debt and the remainder primarily to pay
dividends  on the Company's common stock.  The current  ratio  at
September  30, 1996 was 1.05 compared to 1.13 as of December  31,
1995.

      The  Company has a revolving credit agreement with a  major
insurance company under which up to $5 million presently  may  be
borrowed at an interest rate equal to the prime lending rate plus
one  percent.   The amount of available credit  decreases  by  $1
million  each August through the year 2001, when it will  expire.
As  of  September 30, 1996, the maximum amount of borrowings  was
outstanding.   In  November  1994, the  Company  entered  into  a
revolving  credit  facility with a national  banking  institution
that provides for available borrowings of up to $10 million.   As
of September 30, 1996, there were no borrowings against this line
of  credit.   The Company believes that its existing  cash,  cash
equivalents,  short-term investments portfolio,  funds  generated
from  operations,  and available credit facility  borrowings  are
sufficient to satisfy its normal financial needs.

<PAGE 9>


                        POE & BROWN, INC.
                     PART II - OTHER INFORMATION

ITEM 1 - LEGAL PROCEEDINGS

The Company is involved in  various  pending  or  threatened
proceedings by  or against the Company or one  or  more  of  its
subsidiaries  which  involve  routine  litigation   relating   to
insurance  risks  placed  by the Company  and  other  contractual
matters.  The Company's management does not believe that  any  of
such  pending  or  threatened proceedings will  have  a  material
adverse  effect on the consolidated financial position or results
of operations of the Company.

ITEM 6 - EXHIBITS AND REPORTS ON FORM 8-K

       (a)  Exhibits

            Exhibit 3a  -  Articles of Incorporation (incorporated
                           by reference to Form 10-K for the year ended
                           December 31, 1994)
            Exhibit 3b  -  Amended and Restated Bylaws (incorporated by
                           reference to Form 10-Q for the quarter ended
                           June 30, 1996)
            Exhibit 11  -  Statement re:  Computation of Per Share
                           Earnings
            Exhibit  27 -  Financial Data Schedule (for SEC use only)

      (b)   There were no reports filed on Form 8-K during the quarter ended
            September 30, 1996.

                              SIGNATURES

      Pursuant to the requirements of the Securities Exchange Act
of 1934, the Registrant has duly caused this report to be signed
on its behalf by the undersigned thereunto duly authorized.

                              POE & BROWN, INC.


                              /s/ James A. Orchard
Date:  November 11, 1996      _______________________________________
                              James A. Orchard, Vice President,
                              Treasurer and Chief Financial Officer
                              (duly authorized officer and principal
                               financial officer and principal
                               accounting officer)


<TABLE>
<CAPTION>

    Exhibit 11 - Statement Re:  Computation of Per Share Earnings (Unaudited)
                              
                              
                                 Three Months Ended          Nine Months Ended
                                   September 30,               September 30,
                                 1996         1995           1996        1995

<S>                              <C>          <C>            <C>         <C>

Average shares outstanding       8,645        8,664          8,658       8,654


Net effect of dilutive stock
  options,based on the treasury
  stock method                      20           46             25          41
                                ______       ______        _______     _______

Total shares used in
  computation                    8,665        8,710          8,683       8,695
                                ======       ======        =======     =======

Net income                      $4,338       $3,832        $12,165     $10,943
                                ======       ======        =======     =======


Net income per share            $  .50       $  .44        $  1.40     $  1.26
                                ======       ======        =======     =======




</TABLE>

<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
This Schedule contains summary financial information extracted from the
financial statements of Poe & Brown, Inc. for the nine months ended September
30, 1996, and is qualified in its entirety by reference to such financial
statement
</LEGEND>
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-END>                               SEP-30-1996
<CASH>                                          29,388
<SECURITIES>                                     1,760
<RECEIVABLES>                                   49,829
<ALLOWANCES>                                       100
<INVENTORY>                                          0
<CURRENT-ASSETS>                                88,478
<PP&E>                                          24,068
<DEPRECIATION>                                  12,461
<TOTAL-ASSETS>                                 164,337
<CURRENT-LIABILITIES>                           84,622
<BONDS>                                              0
                                0
                                          0
<COMMON>                                           866
<OTHER-SE>                                       6,061
<TOTAL-LIABILITY-AND-EQUITY>                   164,337
<SALES>                                              0
<TOTAL-REVENUES>                                88,775
<CGS>                                                0
<TOTAL-COSTS>                                   64,578
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                 705
<INCOME-PRETAX>                                 19,943
<INCOME-TAX>                                     7,778
<INCOME-CONTINUING>                             12,165
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    12,165
<EPS-PRIMARY>                                     1.40
<EPS-DILUTED>                                     1.40
        

</TABLE>


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