POE & BROWN INC
DEF 14A, 1997-03-21
INSURANCE AGENTS, BROKERS & SERVICE
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<PAGE 1>                                

                        POE & BROWN, INC.
                    Schedule 14A Information
                                
            Proxy Statement Pursuant to Section 14(a)
             of the Securities Exchange Act of 1934

Filed by the Registrant [X]
Filed by a Party other than the Registrant [  ]

Check the appropriate box:

[  ]  Preliminary Proxy Statement
[  ]  Confidential, for Use of the Commission Only (as permitted
      by Rule 14a-6(e)(2))
[X ]  Definitive Proxy Statement
[  ]  Definitive Additional Materials
[  ]  Soliciting Material Pursuant to Rule 14a-11(c) or
      Rule 14a-12

                        Poe & Brown, Inc.
        ________________________________________________
        (Name of Registrant as Specified In Its Charter)
                                
          _____________________________________________
 (Name of Person(s) Filing Proxy Statement, if other than the Registrant)
                                
Payment of Filing Fee (Check the appropriate box):

[X]  No fee required.
[  ] Fee computed on table below per Exchange Act Rules 14a-
     6(i)(1) and 0-11.
     (1)  Title of each class of securities to which transaction
     applies:
          __________________________________________
     (2)  Aggregate number of securities to which transaction
     applies:
          _________________________________________________
     (3)  Per unit price or other underlying value of transaction
          computed pursuant to Exchange Act Rule 0-11 (Set forth
          the amount on which the filing fee is calculated and
          state how it was determined):
          ________________________________________________
     (4)  Proposed maximum aggregate value of transaction:
          ________________________________________________
     (5)  Total fee paid:
          ________________________________________________
[  ] Fee paid previously with preliminary materials.
[  ] Check  box if any part of the fee is offset as provided by
     Exchange Act Rule 0-11(a)(2) and identify the filing for
     which the offsetting fee was paid previously.  Identify the
     previous filing by registration statement number, or the
     form or schedule and the date of its filing.
     (1)  Amount Previously Paid:
          _________________________________________________
     (2)  Form, Schedule or Registration Statement No.:
          _________________________________________________
     (3)  Filing Party:
          _________________________________________________
     (4)  Date Filed:
          _________________________________________________


<PAGE 2>

                   [POE & BROWN INSURANCE LETTERHEAD]



                          
                                             March 21,1997


Dear Shareholder:

     You are invited to attend the Annual Meeting of Shareholders
of  Poe & Brown, Inc. (the "Company"), which will be held at  the
Company's  executive  offices  at  220  South  Ridgewood  Avenue,
Daytona  Beach, Florida, on Wednesday, April 30,  1997,  at  9:00
a.m.

      The  notice of meeting and proxy statement on the following
pages  cover the formal business of the Meeting.  Whether or  not
you  expect  to attend the Meeting, please sign and  return  your
proxy card promptly in the enclosed envelope to assure that  your
stock  will  be  represented at the Meeting.  If  you  decide  to
attend  the  Annual  Meeting and vote in  person,  you  will,  of
course, have that opportunity.

      Your continuing interest in the business of the Company  is
gratefully  acknowledged.  We hope many shareholders will  attend
the Meeting.

                                   Sincerely,

                                   /s/ J. HYATT BROWN

                                   J. Hyatt Brown
                                   Chairman of the Board, President
                                   and Chief Executive Officer

<PAGE 3>


                        POE & BROWN, INC.

220 South Ridgewood Avenue                   401 E. Jackson Street, Suite 1700
Daytona Beach, Florida 32114                 Tampa, Florida 33602

                  ____________________________
                                
                                
            NOTICE OF ANNUAL MEETING OF SHAREHOLDERS

                         April 30, 1997

     The Annual Meeting of Shareholders of Poe & Brown, Inc. will
be  held  in  the fourth floor conference room of  the  Company's
executive  offices at 220 South Ridgewood Avenue, Daytona  Beach,
Florida,  on  Wednesday, April 30, 1997, at 9:00  a.m.,  for  the
following purposes:

     1.   To elect six (6) directors; and

     2.   To  transact such other business as may  properly
          come before the Meeting or any adjournment thereof.

      The  Board of Directors has fixed the close of business  on
March  7,  1997  as  the  record date for  the  determination  of
shareholders  entitled to notice of and to  vote  at  the  Annual
Meeting.

      Shareholders are requested to vote, date, sign and promptly
return  the  enclosed  proxy in the envelope  provided  for  that
purpose, whether or not they intend to be present at the meeting.

                                   By Order of the Board of Directors

                                   /s/ LAUREL L. GRAMMIG

                                   Laurel L. Grammig
                                   Secretary

Tampa, Florida
March 21, 1997

<PAGE 4>
                        POE & BROWN, INC.
                                
                         PROXY STATEMENT
                                
                                
        ANNUAL MEETING AND PROXY SOLICITATION INFORMATION

      This Proxy Statement is first being sent to shareholders on
or  about  March 21, 1997 in connection with the solicitation  of
proxies  by  the  Board of Directors of Poe &  Brown,  Inc.  (the
"Company"), to be voted at the Annual Meeting of Shareholders  to
be  held  at  the  Company's executive offices in Daytona  Beach,
Florida  at  9:00 a.m. on Wednesday, April 30, 1997, and  at  any
adjournment  thereof (the "Meeting").  The close of  business  on
March  7,  1997  has  been  fixed as  the  record  date  for  the
determination of shareholders entitled to notice of and  to  vote
at the Meeting.  At the close of business on the record date, the
Company had outstanding 8,699,639 shares of $.10 par value common
stock, entitled to one vote per share.

       Shares  represented  by  duly  executed  proxies  in   the
accompanying  form received by the Company prior to  the  Meeting
will be voted at the Meeting.  If a shareholder specifies in  the
proxy  a choice with respect to any matter to be acted upon,  the
shares represented by such proxy will be voted as specified. If a
proxy card is signed and returned without specifying a vote or an
abstention on any proposal, the shares represented by such  proxy
will  be  voted according to the recommendation of the  Board  of
Directors  on that proposal. The Board of Directors recommends  a
vote  FOR  the election of the directors specified in this  Proxy
Statement. The Board of Directors knows of no other matters  that
may  be  brought  before  the Meeting.   However,  if  any  other
matters are properly presented for action, it is the intention of
the  named  proxies  to  vote on them  according  to  their  best
judgment.

       Shareholders who hold their shares through an intermediary
must provide instructions on voting as requested by their bank or
broker.   A shareholder who signs and returns a proxy may  revoke
it  at any time before it is voted by taking one of the following
three actions: (i) giving written notice of the revocation to the
Secretary of the Company; (ii) executing and delivering  a  proxy
with a later date; or (iii) voting in person at the Meeting.

      Approval  of  the  election of  directors  will  require  a
plurality of the votes cast at the Meeting, provided a quorum  is
present. Votes cast by proxy or in person at the Meeting will  be
tabulated  by the Company's transfer agent, First Union  National
Bank of North Carolina, and by one or more inspectors of election
appointed  at  the  Meeting, who will also  determine  whether  a
quorum is present for the transaction of business.

      A shareholder who abstains from voting on any proposal will
be  included in the number of shareholders present at the meeting
for  the  purpose  of  determining  the  presence  of  a  quorum.
Abstentions will not be counted either in favor of or against the
election  of the nominees for director.  Under the rules  of  the
National Association of Securities Dealers, brokers holding stock
for  the  accounts  of  their clients who  have  not  been  given
specific voting instructions as to a matter by their clients, may
vote their clients' proxies in their own discretion.

<PAGE 5>


      The  expense  of  preparing,  printing  and  mailing  proxy
materials  to  shareholders of the Company will be borne  by  the
Company.  In addition to solicitations by mail, regular employees
of  the  Company may solicit proxies on behalf of  the  Board  of
Directors  in  person  or by telephone.   The  Company  has  also
retained Corporate Investor Communications, Inc., Carlstadt,  New
Jersey,  to  aid solicitation by mail for a fee of  approximately
$2,500, which will be paid by the Company.  The Company will also
reimburse brokerage houses and other nominees for their  expenses
in   forwarding  proxy  material  to  beneficial  owners  of  the
Company's stock.

       The  executive offices of the Company are located  at  220
South  Ridgewood Avenue, Daytona Beach, Florida 32114  (telephone
number  (904) 252-9601) and 401 East Jackson Street, Suite  1700,
Tampa, Florida 33602 (telephone number (813) 222-4100).

<PAGE 6>
              SECURITY OWNERSHIP OF MANAGEMENT AND
                    CERTAIN BENEFICIAL OWNERS
                                
       The  following  table sets forth, as  of  March  7,  1997,
information  as to the Company's common stock beneficially  owned
by  (i) each director of the Company, (ii) each executive officer
named in the Summary Compensation Table, (iii) all directors  and
executive officers of the Company as a group, and (iv) any person
who  is  known by the Company to be the beneficial owner of  more
than 5% of the outstanding shares of the Company's common stock.

<TABLE>
<CAPTION>

                                          Amount and Nature of
Name and Address of Beneficial Owner(1)   Beneficial Ownership(2)(3)   Percent
_______________________________________   __________________________   _______

<S>                                       <C>                           <C>

J. Hyatt Brown(4)                         1,867,563                     21.5%
Samuel P. Bell, III(5)                        1,000                       *
   Cobb Cole & Bell
   131 N. Gadsden Street
   Tallahassee, FL 32301
Bradley Currey, Jr.(6)                       25,000                       *
     c/o Rock-Tenn Company
     504 Thrasher Street
     Norcross, GA 30071
Bruce G. Geer                                21,567                       *
    1888 Del Robles Terrace
    Clearwater, FL 34624
Jim W. Henderson(7)                          71,256                       *
Kenneth E. Hill                               4,032                       *
Theodore J. Hoepner                           1,000                       *
   c/o SunTrust Banks of Florida, Inc.
   200 S. Orange Avenue
   Orlando, FL 32801
James A. Orchard(8)                           1,123                       *
Laurel L. Grammig                             2,062                       *
  401 E. Jackson Street, Suite 1700
  Tampa, FL  33602
T. Rowe Price Associates,Inc.(9)            850,800                      9.8%
  100 E. Pratt Street
  Baltimore, MD  21202
All directors and executive
 officers as a group (10 persons)         2,028,269                     23.3%

</TABLE>
________________
*Less than 1%

(1)  The  business address for Messrs. Brown, Henderson, Hill and
     Orchard  is  220  South  Ridgewood  Avenue,  Daytona  Beach,
     Florida 32114.
(2)  Beneficial  ownership of shares, as determined in accordance
     with  applicable  Securities and Exchange Commission  rules,
     includes  shares as to which a person has or  shares  voting
     power  and/or  investment  power.   The  Company  has   been
     informed that all shares shown are held of record with  sole
     voting and investment power, except as otherwise indicated.


<PAGE 7>

(3)  The  number and percentage of shares owned by the  following
     persons include the indicated number of shares owned by  the
     spouse  of such person, and each person disclaims beneficial
     ownership  of such shares:  Mr. Geer - 12,371;  Mr.  Hill  -
     4,032;  Mr.  Orchard  -  195; all directors  and   executive
     officers as a group - 16,598.  The number and  percentage of
     shares owned by the following persons include  the indicated
     number of shares owned through the Company's  401(k) Plan as
     of December 31, 1996:  Mr. Henderson - 33,412; Ms. Grammig -
     1,064; all directors and officers as a group - 34,476.
(4)  Mr.  Brown's ownership includes 47,797 shares owned by a son
     sharing  his household, as to which beneficial ownership  is
     disclaimed.   Mr.  Brown  owns  1,819,766  shares  in  joint
     tenancy  with his wife, and these shares have shared  voting
     and investment power.
(5)  All  shares are held in joint tenancy with Mr. Bell's  wife,
     and these shares have shared voting and investment power.
(6)  Mr. Currey's ownership includes 24,000 shares held of record
     by his Individual Retirement Account.
(7)  Mr.  Henderson's ownership includes 1,000 shares owned by  a
     daughter  sharing  his  household, as  to  which  beneficial
     ownership is disclaimed.
(8)  Mr.  Orchard's ownership includes 701 shares held  in  joint
     tenancy with his spouse and these shares have shared  voting
     and investment power.
(9)  Based  upon  information contained in a report filed  by  T.
     Rowe  Price Associates, Inc. ("Price Associates")  with  the
     Securities  and  Exchange Commission, these  securities  are
     owned  by  various individuals and institutional  investors,
     including  T.  Rowe Price Small Cap Value Fund (which  owned
     650,000   shares,   representing   7.5%   of   the    shares
     outstanding),   for   which  Price  Associates   serves   as
     investment  adviser with power to direct investments  and/or
     sole  power  to  vote the securities.  Under Securities  and
     Exchange Commission rules, Price Associates is deemed to  be
     a  beneficial  owner  of  such  securities;  however,  Price
     Associates   disclaims   beneficial   ownership   of    such
     securities.

<PAGE 8>
                                
                           MANAGEMENT

 Directors and Executive Officers

       Set  forth  below  is certain information  concerning  the
Company's  directors and executive officers.  All  directors  and
officers hold office for one-year terms or until their successors
are elected and qualified.


<TABLE>
<CAPTION>
     
                                                               Year First Became
Name                    Positions                         Age        a Director
____                    _________                         ___        __________

<S>                    <C>                                <C>         <C>
J. Hyatt  Brown        Chairman of the Board, President    59         1993
                       and Chief Executive Officer

Jim W. Henderson       Executive  Vice  President,         50         1993
                       Assistant Treasurer and Director

Kenneth E. Hill       Executive Vice President and         59         1993
                      Director

Samuel P. Bell, III   Director                             57         1993

Bradley Currey, Jr.   Director                             66         1995

Bruce G. Geer(1)      Director                             49         1991

Theodore J. Hoepner   Director                             55         1994

V. C. Jordan, Jr.     Vice Chairman                        66         ---

James A. Orchard      Vice President, Chief Financial      36         ---
                      Officer and Treasurer

Laurel L. Grammig     Vice President, Secretary and        38         ---
                      General Counsel

</TABLE>
_______________

(1)  Mr. Geer is not standing for re-election as a director at
     the Meeting.

      J. HYATT BROWN.  Mr. Brown has been the President and Chief
Executive  Officer  of  the Company since  April  1993,  and  the
Chairman of the Board of Directors since October 1994.  Mr. Brown
has  been President and Chief Executive Officer of Brown & Brown,
Inc.,  now  a subsidiary of the Company, since 1961.   He  was  a
member of the Florida House of Representatives from 1972 to 1980,
and Speaker of the House from 1978 to 1980.  Mr. Brown serves  on
the  Board  of Directors of the Florida Residential Property  and
Casualty  Joint Underwriting Association, SunTrust  Banks,  Inc.,
SunTrust Bank, East Central Florida, N.A., International Speedway
Corporation,  The  FPL Group, Inc., BellSouth Corporation,  Rock-
Tenn  Company,  and  First  Floridian  Auto  and  Home  Insurance
Company.   He  also  serves on the Board of Trustees  of  Stetson
University.

<PAGE 9>

      JIM W. HENDERSON.  Mr. Henderson served  as  Senior  Vice
President  of  the  Company since April  1993,  and  was  elected
Executive  Vice President in January of 1995. He  has  served  as
Senior Vice President of Brown & Brown, Inc. since 1989. He  also
served  as  Chief  Financial Officer of Brown & Brown  from  1985
through 1989.

     KENNETH E. HILL.  Mr. Hill has been Executive Vice President
of the Company since April 1993.  He has served as Executive Vice
President of Brown & Brown, Inc. since 1981.

      SAMUEL P. BELL, III.  Mr. Bell is a shareholder  and  the
managing  partner of the law firm of Cobb Cole  &  Bell.  He  has
served as counsel to Brown & Brown, Inc. since 1964. Mr. Bell was
a  member  of the Florida House of Representatives from  1974  to
1988.

      BRADLEY CURREY, JR.  Mr. Currey has been  Chief  Executive
Officer  of  Rock-Tenn Company, a manufacturer of  packaging  and
recycled  paperboard  products, since 1989,  and  has  served  as
Chairman  of  the  Board  of  Rock-Tenn  since  1993.   He   also
previously  served as President (1978-1995) and  Chief  Operating
Officer (1978-1989) of Rock-Tenn.  Mr. Currey is a member of  the
Board  of  Directors of Genuine Parts Company and is the Chairman
of  the Board of Trustees of Emory University.  He is also a past
Chairman of the Federal Reserve Bank of Atlanta.

      BRUCE G. GEER.  Mr. Geer served as Executive Vice President
of the Company from December 1984 through September 1, 1995.  Mr.
Geer served as a consultant to the Company from September 1, 1995
through December 31, 1995, and will serve as a director until the
date of the Meeting. He served as Chief Financial Officer of  the
Company from 1982 to 1988.  He is currently a director of  Health
Care  Insurers,  Inc., a property and casualty  insurance  agency
based  in  Colorado Springs, Colorado, and a director of Steadman
Insurance Group, an employee benefits insurance agency  based  in
Sarasota, Florida.

      THEODORE J. HOEPNER.  Mr. Hoepner has been the Chairman  of
the  Board,  President and Chief Executive  Officer  of  SunTrust
Banks  of  Florida,  Inc. since September  1,  1995.   From  1990
through  August  1995,  he  served  as  Chairman  of  the  Board,
President and Chief Executive Officer of SunBank, N.A. From  1983
through  1990,  he  was  the Chairman  of  the  Board  and  Chief
Executive Officer of SunBank/Miami, N.A.

      V. C. JORDAN, JR.  Mr. Jordan has been Vice Chairman of the
Company  since April 1993, serving on the advisory board  to  the
Board  of  Directors.   He  was President  of  the  Company  from
November 1983 to April 1993.

      JAMES A. ORCHARD.  Mr. Orchard has been  Vice  President,
Treasurer  and  Chief  Financial Officer  of  the  Company  since
October 1995. He was Assistant Vice President of Finance and  Tax
Director  of  the Company from June 1994 through September  1995.
Prior  to that, Mr. Orchard was a Senior Tax Manager with  Arthur
Andersen LLP.

      LAUREL L. GRAMMIG. Ms. Grammig has been Secretary and General
Counsel of the Company since January 1994, and she became a Vice
President in April 1994. She was a partner

<PAGE 10>

of the law firm of Holland & Knight from January 1991 through
December 1993, and prior to that she was an associate with
Holland & Knight.

MEETINGS OF THE BOARD OF DIRECTORS AND STANDING COMMITTEES

      During  1996,  the Company's Board of Directors  held  five
meetings.  Each incumbent director attended at least 75%  of  the
total  number  of  Board meetings and meetings of  committees  of
which he is a member.

       The  Company's  Board  of  Directors  has  a  Compensation
Committee  and  an  Audit Committee.  The Compensation  Committee
currently  consists of Samuel P. Bell, III (Chairman),  J.  Hyatt
Brown,  Bradley  Currey,  Jr., Bruce  G.  Geer  and  Theodore  J.
Hoepner.  The Compensation Committee recommends to the Board base
salary  levels  and bonuses for the Chief Executive  Officer  and
approves  the  guidelines  used to determine  salary  levels  and
bonuses  for  the other executive officers of the  Company.   See
"Executive Compensation _ Board Compensation Committee Report  on
Executive Compensation." The Compensation Committee also  reviews
and  makes recommendations with respect to the Company's existing
and   proposed   compensation  plans,  and  is  responsible   for
administering the Company's Amended 1989 Stock Option  Plan,  the
1990  Employee  Stock  Purchase Plan, and the  Stock  Performance
Plan.  The Compensation Committee met four times in 1996.

     The members of the Audit Committee currently are Theodore J.
Hoepner  (Chairman), Samuel P. Bell, III, J. Hyatt Brown, Bradley
Currey,  Jr.,  and  Bruce  G. Geer.   The  duties  of  the  Audit
Committee, which met four times during 1996, are to recommend  to
the  Board  of  Directors the selection of independent  certified
public  accountants,  to  meet  with  the  Company's  independent
certified  public accountants to review the scope and results  of
the  audit,  and  to  consider various  accounting  and  auditing
matters  related to the Company, including its system of internal
controls and financial management practices.

       The  Company  does not have a nominating committee.   This
function is performed by the Board of Directors.

COMPENSATION OF DIRECTORS

      Directors  who  are not employees of the Company  are  paid
$2,500  for  each  Board  meeting attended,  and  $500  for  each
committee meeting attended if such meetings occur on a day  other
than  a  day  on which a Board of Directors meeting is scheduled.
In  addition, directors are eligible to receive grants  of  stock
options  under the Company's Amended 1989 Stock Option  Plan.  No
option  grants  were  made  to directors in 1996.  All  directors
receive   reimbursement  of  reasonable  out-of-pocket   expenses
incurred  in connection with meetings of the Board of  Directors.
No  director who is an employee of the Company receives  separate
compensation for services rendered as a director.

<PAGE 11>

     SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

      Section  16(a)  of  the Securities  Exchange  Act  of  1934
requires  the  Company's executive officers  and  directors,  and
persons  who own more than ten percent of the outstanding  shares
of  common stock of the Company, to file reports of ownership and
changes in ownership with the Securities and Exchange Commission.
Officers, directors and ten percent shareholders are required  by
SEC regulations to furnish the Company with copies of all Section
16(a) reports they file.

       Based  solely on its review of the copies of such  reports
received   by  it,  and  written  representations  from   certain
reporting persons that no SEC Form 5s were required to  be  filed
by  those  persons, the Company believes that  during  1996,  its
officers,  directors  and  ten percent beneficial  owners  timely
complied  with  all  applicable filing  requirements,  except  as
described below.  Mr. Jordan, the Company's Vice Chairman, missed
the   deadline  for  filing  one  Form  4  with  respect  to  one
transaction that occurred in September 1996.  Mr. Jordan reported
his  subject transaction in December 1996.  Mr. Jordan's Form  5,
filed  in  February  1997,  also  inadvertently  omitted  certain
required  information on gifts of stock made  by  Mr.  Jordan  in
December  1996.  An amended filing was made in March  1997.   Mr.
Geer,  a  director, was late in filing Form 4s  with  respect  to
three  transactions:  one in May 1996, one in September 1996  and
one  in  October 1996.  In the first two cases, the  Form  4  was
filed one day after its due date and in the last case the Form  4
was filed three days after its due date.

<PAGE 12>

                     EXECUTIVE COMPENSATION

      The following table sets forth the compensation received by
the  Company's Chief Executive Officer and the four other highest
paid  executive  officers  (the "Named Executive  Officers")  for
services  rendered to the Company for each of the three years  in
the period ended December 31, 1996.

SUMMARY COMPENSATION TABLE

<TABLE>
<CAPTION>
                                    Annual Compensation
                               _________________________________

                                                          Other      All Other
Name and                                                  Annual      Compen-
Principal                                                Compen-      sation
Position                   Year    Salary($)  Bonus($)   sation($)   ($) (1)
______________________________________________________________________________

<S>                        <C>    <C>         <C>       <C>              <C>
J. Hyatt Brown             1996   377,000     187,450       ---          6,000
 Chairman of the Board     1995   342,350     163,500       ---          6,000
 President & Chief         1994   342,350     150,000       ---          6,000
 Executive Officer

Jim W. Henderson           1996   247,500     144,000       ---          6,000
 Executive Vice President  1995   225,000     136,000       ---          6,000
                           1994   210,066      92,000       ---          6,000

Kenneth E. Hill            1996   309,753        ---     220,068(2)      6,000
 Executive Vice President  1995   320,221        ---     118,000(2)      6,000
                           1994   271,794     207,180     86,150(2)      6,000

James A. Orchard           1996    95,500      36,800       ---          5,292
 Vice President, Chief     1995    81,677      32,000       ---          4,547
 Financial Officer &       1994    75,000      15,000       ---           ---
 Treasurer

Laurel L. Grammig          1996   105,000      35,000       ---          5,600
 Vice President, Secretary 1995   100,000      25,000       ---          5,000
 & General Counsel         1994    92,000      12,500       ---           ---

</TABLE>
__________

(1)  Amounts represent the Company's profit sharing and   401(k)
     plan matching contributions.
(2)  Represents  annual amounts accrued related to  the  deferred
     compensation   agreement  for  Mr.  Hill.   See   "Executive
     Compensation   _   Employment  and   Deferred   Compensation
     Agreements."

Option Grants in 1996

No stock options were granted to the Named Executive Officers in 1996.

<PAGE 13>

AGGREGATE OPTION EXERCISES IN 1996 AND DECEMBER 31, 1996 OPTION VALUES

     None of the Named Executive Officers exercised Company stock
options during the year ended December 31, 1996, and none of  the
Named  Executive Officers held unexercised Company stock  options
as of December 31, 1996.

LONG-TERM INCENTIVE PLANS - AWARDS IN LAST FISCAL YEAR

      The  Company  adopted  a Stock Performance  Plan  in  1996.
Grants of stock under the Stock Performance Plan are intended  to
provide  an  incentive  for key employees to  achieve  long-range
performance   goals  of  the  Company,  generally  by   providing
incentives to remain with the Company for a long period after the
grant  date and by tying the vesting of the grant to appreciation
of  the  Company's stock price.  The table below sets  forth  the
number  of  shares  of  performance stock granted  to  the  Named
Executive Officers in 1996 and the criteria for vesting.

<TABLE>
<CAPTION>

                                                   Performance or Other Period
Name                  Number  of  Shares(1)(2)   Until Maturation or Payout(3)
____                  ________________________   __________________________

<S>                        <C>                         <C>

J. Hyatt Brown             ---                         ---
Jim W. Henderson           10,000                      15 years
Kenneth E. Hill            ---                         ---
James A. Orchard            2,000                      15 years
Laurel L. Grammig           2,000                      15 years

</TABLE>
________________

(1)  None of the shares of performance stock granted to the Named
     Executive  Officers has vested as of the date of this  Proxy
     Statement.  In order for the grants described above to fully
     vest, the grantee would have to remain with the Company  for
     a  period of 15 years from the date of grant (subject to the
     exceptions  set  forth  in  footnote  (3)  below)  and   the
     Company's stock price would have to appreciate at a rate  of
     20% per year for the five-year period beginning on the grant
     date  in 1996.  For each 20% increase in the Company's stock
     price  within  such  five-year  period,  dividends  will  be
     payable to the grantee on 20% of the shares granted  to  him
     or  her  and  the grantee will have the power to  vote  such
     shares.   The grantee will not have any of the other indicia
     of  ownership  (e.g.,  the right to  sell  or  transfer  the
     shares) until such shares are fully vested.
(2)  The  dollar  values  of  the grants to  Mr.  Henderson,  Mr.
     Orchard  and Ms. Grammig on the date of grant were $248,750,
     $49,750  and $49,750, respectively.  These values  represent
     the  number  of  shares granted multiplied  by  the  closing
     market  price  of the Company's common stock on  The  Nasdaq
     Stock  Market  on the date of grant.  The number  of  shares
     shown  in  the  table  represents  all  of  the  shares   of
     performance stock granted to the Named Executive Officers as
     of  December 31, 1996.  The dollar values of all  shares  of
     performance stock granted to the Named Executive Officers as
     of  December  31, 1996 were $265,000 for Mr. Henderson   and
     $53,000 for each of Mr. Orchard and Ms. Grammig.
(3)  If  the  grantee's  employment  with  the  Company  were  to
     terminate before the end of the 15-year vesting period, such
     grantee's  interest in his or her shares would be  forfeited
     unless  (i)  the  grantee  has attained  age  64,  (ii)  the
     grantee's employment with the Company terminates as a result
     of his or her death or disability, or (iii) the Compensation
     Committee,  in its sole and absolute discretion, waives  the
     conditions of the grant of performance stock.

<PAGE 14>

EMPLOYMENT AND DEFERRED COMPENSATION AGREEMENTS

       On April 28, 1993, J. Hyatt Brown, Kenneth E. Hill and Jim
W.  Henderson all entered into similar employment agreements with
the  Company.   Each agreement may be terminated by either  party
upon  30  days advance written notice. Compensation  under  these
agreements is at amounts agreed upon between the Company and each
employee from time to time. Additionally,  for a period of  three
years  following  the termination of employment,  each  agreement
prohibits the employee from directly or indirectly soliciting  or
servicing the Company's customers.

      Brown  &  Brown,  Inc., now a subsidiary  of  the  Company,
entered  into a deferred compensation agreement with  Kenneth  E.
Hill,  dated April 27, 1993.  The deferred compensation agreement
provides  that  upon Mr. Hill's death, retirement, disability  or
other termination of employment, $2,205,016 is to be paid to  Mr.
Hill  or  his designee in ten equal annual installments, with  no
interest  accruing, if such an event were to occur on  or  before
March  31,  1996.  The  total  deferred  compensation  amount  of
$2,205,016 increases 14% per year as of each March 31,  for  each
full  year after March 31, 1996 that Mr. Hill is employed by  the
Company  until March 31, 1998, after which time the  amount  will
vary based upon the price of the Company's common stock.

COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

       The members of the Company's Compensation Committee during
1996 were Samuel P. Bell, III (Chairman), J. Hyatt Brown, Bradley
Currey, Jr., Bruce G. Geer and Theodore J. Hoepner.  Mr. Brown is
the  Company's  Chairman, President and Chief Executive  Officer.
Mr.  Geer  was  formerly an Executive Vice  President  and  Chief
Financial Officer of the Company.

     Samuel P. Bell, III is a shareholder of the law firm of Cobb
Cole  &  Bell,  which performed services for the  Company  during
1996.  That  firm has performed and is expected  to  continue  to
perform legal services for the Company during 1997.

      J.  Hyatt Brown is a significant shareholder and a director
of  Rock-Tenn Company, which is a customer of the Company.  Rock-
Tenn's Chairman and Chief Executive Officer, Bradley Currey, Jr.,
is  a  director  of  the Company and a member  of  the  Company's
Compensation  Committee.  During 1996, the Company received  fees
and  commissions from Rock-Tenn Company aggregating approximately
$1,129,000.

      Theodore J. Hoepner is the Chairman of the Board, President
and  Chief Executive Officer of SunTrust Banks of Florida,  Inc.,
which  is  the parent company of SunTrust Bank, Central  Florida,
N.A.  In  1994,  the Company established a $10  million  line  of
credit  with  SunTrust Bank, Central Florida,  N.A.  The  Company
expects  to continue to use SunTrust Bank, Central Florida,  N.A.
during  1997  for  some of its cash management requirements.   J.
Hyatt  Brown  is a director of SunTrust Banks, Inc.,  the  parent
company  of  SunTrust Banks of Florida, Inc., and a  director  of
SunTrust Bank, East Central Florida, N.A.

<PAGE 15>

     Bruce G. Geer, a director of the Company and a member of the
Compensation  Committee, is also a director  and  shareholder  of
Health  Care  Insurers, Inc. ("HCI").  HCI acquired substantially
all  of its assets from the Company pursuant to an asset purchase
agreement  dated  April 1, 1996.  HCI's business  had  previously
been  conducted  by  a subsidiary of the Company.   The  purchase
price for the HCI assets was $1,020,000, plus an amount equal  to
15%  of  the amount, if any, by which HCI's total revenues during
the   twelve-month  period  ending  on  March  31,  1997  exceeds
$900,000.   The purchase price and other terms of  the  HCI  sale
were  negotiated  at arm's length and approved by  the  Board  of
Directors  (other than Mr. Geer, who did not participate  in  the
vote  or  the  discussion) after full disclosure  of  Mr.  Geer's
interest.  The Company believes that the terms of the transaction
were at least as favorable as those that could have been obtained
from an unrelated third-party purchaser.

Notwithstanding anything to the contrary set forth in any of  the
Company's  previous filings under the Securities Act of  1933  or
the Securities Exchange Act of 1934 that might incorporate future
filings, including this Proxy Statement, in whole or in part, the
following   Board  Compensation  Committee  Report  on  Executive
Compensation  and the Performance Graph shall not be incorporated
by reference into any such filings.

BOARD COMPENSATION COMMITTEE REPORT ON EXECUTIVE COMPENSATION

     The Company's overall compensation philosophy is as follows:

- - --   Attract and retain high-quality people, which is crucial to
     both the short-term and long-term success of the Company;

- - --   Reinforce strategic performance objectives through the  use
     of incentive compensation programs; and

- - --   Create  a  mutuality  of  interest  between  the  executive
     officers and shareholders through compensation structures  that
     share the rewards and risks of strategic decision-making.

       Base  Compensation. Salary levels for officers other  than
the Chief Executive Officer are determined by the Chief Executive
Officer  each  year  during  the first  quarter  based  upon  the
qualitative performance of each officer during the previous  year
and  guidelines  approved by the Compensation Committee.   If  an
officer  has  had no change in duties, the percentage  of  annual
salary  increases for such officer generally ranges up to  5%  of
base salary. Exceptional performance may merit an increase larger
than 5%.

       Annual  Bonuses.   Bonuses for managers of  the  Company's
Retail  Division  profit centers are established  by  the  profit
center  manager  from a bonus pool allocated  to  that  manager's
profit  center through a pre-determined formula.   For  1996,  in
each  Retail Division profit center, the aggregate annual bonuses
to  be  allocated among the employees of that profit center could
range  from  3%  to 12% of that profit center's operating  profit
before interest, amortization and profit center bonus.   The 3% bonus level
is met when the calculated operating profit is at least 18.5% of

<PAGE 16>

total  revenues.   For  each  approximate 1.3% increase in operating
profit, the profit center bonus increases 1%, up to 10% for an operating
profit percentage of 27.5%.  If the profit center's operating profit
percentage is equal to or greater than 28%, the aggregate bonus will be
the maximum profit center bonus of 12% of the related operating profits.
The annual bonus for Mr. Henderson, who served primarily as the profit
center manager for the Daytona Beach retail operation, was established
based on a subjective allocation of the aggregate profit center bonus
earned by the Daytona Beach retail profit center.

      The  bonuses for the executive officers who are not  profit
center managers are proposed by the Chief Executive Officer based
primarily  on objective criteria, such as the earnings growth  of
the  Company  as a whole or of the profit center  in  which  such
officer  is  located, and a subjective analysis of the  officer's
duties and performance.  The proposed bonuses are reviewed by the
Committee and either approved or revised.

       Long-Term  Compensation.   The Committee  may  also  grant
incentive stock options and/or performance stock to officers  and
other  key  employees based upon salary levels, sales  production
levels  and  performance  evaluations.   No  stock  options  were
granted  to  executive officers in 1996.  Grants  of  performance
stock  were  made  in  1996 to certain  of  the  Named  Executive
Officers,  as  well as to other non-executive  employees  of  the
Company.  See "Executive Compensation -- Long-Term Incentive Plans
- - -- Awards in Last Fiscal Year."

      CEO Compensation.  With respect to the salary and bonus  of
J.  Hyatt  Brown,  the  Chairman, President and  Chief  Executive
Officer of the Company, the Compensation Committee annually  sets
these  amounts by reference to the general operating  performance
of  the  Company.  The performance criteria most closely examined
by  the Committee are improvements in the Company's earnings  per
share  and  net income, as well as the continuing growth  of  the
Company's  business.  The Committee also considers salary  levels
of  chief executive officers in companies similar to the  Company
and   makes  adjustments  believed  appropriate  based  upon  the
differences  in  size of the peer companies as  compared  to  the
Company.   The  Committee reports the salary  and  bonus  amounts
recommended for the Chief Executive Officer to the full Board  of
Directors  and responds to questions, if any.  At that time,  the
Board may change salary levels or bonus amounts.

       The $187,450 bonus recommended by the Committee (excluding
Mr.  Brown,  who  did not participate in this determination)  and
approved  by  the Board (excluding Mr. Brown) is 15% higher  than
Mr.  Brown's 1995 bonus.  This increase reflects the 15% increase
in  the Company's earnings per share over 1995.  Mr. Brown's 1996
salary  was  10%  higher than his 1995 salary.  The  Compensation
Committee   approved  this  10%  increase  because  due   to   an
administrative  oversight, the 5% salary  increase  approved  for
1995  was  not implemented.  Therefore, the increase in 1996  was
intended to reflect a 5% per year increase from his 1994 salary.

<PAGE 17>

      The financial performance of the Company during 1996 was at
the  expected budgeted levels, and the Committee took  this  into
consideration in establishing compensation levels.

                              COMPENSATION COMMITTEE

                              Samuel P. Bell,  III (Chairman)
                              J. Hyatt Brown
                              Bradley Currey, Jr.
                              Bruce G. Geer
                              Theodore J. Hoepner


                        PERFORMANCE GRAPH
                                
        The    following  graph  is  a  comparison  of  five-year
cumulative  total  returns  for the  Company's  common  stock  as
compared  with the cumulative total return for The  Nasdaq  Stock
Market  (U.S.)  Index  and a group of peer insurance  broker  and
agency companies (Alexander & Alexander Services, Inc., Arthur J.
Gallagher  & Co., Hilb, Rogal and Hamilton Company, and  Marsh  &
McLennan Companies, Inc.).  The returns of each company have been
weighted    according   to   their   respective   stock    market
capitalizations as of January 1, 1996, for purposes  of  arriving
at  a peer group average. The total return calculations are based
upon  an assumed $100  investment on December 31, 1991, with  all
dividends reinvested.
                                
<TABLE>
<CAPTION>

                          1991      1992     1993     1994     1995      1996
                          ___________________________________________________

<S>                       <C>       <C>      <C>      <C>      <C>       <C>

Poe & Brown, Inc.         100       142.92   155.70   191.66   221.97   239.95

NASDAQ Stock Market       100       116.38   133.60   130.59   184.54   227.14
  (U.S.)

Peer Group of Insurance   100       119.23   111.84   112.35   128.21   145.04
  Agents and Brokers

</TABLE>
     
   The Company cautions that the stock price performance shown in
the  graph above should not be considered indicative of potential
future stock price performance.

<PAGE 18>

               PROPOSAL 1 - ELECTION OF DIRECTORS

      Bruce G. Geer has indicated to the Company that he does not
intend  to  stand  for  re-election to the  Board  of  Directors.
Accordingly, the Board took action in January 1997 to reduce  the
size  of  the  Board  of  Directors from seven  to  six  members,
effective on the date of the Meeting.

       The  six nominees for election as directors at the Meeting
are J. Hyatt Brown, Samuel P. Bell, III, Bradley Currey, Jr., Jim
W.   Henderson,  Kenneth  E.  Hill  and  Theodore   J.   Hoepner.
Information  concerning each of the nominees is set  forth  under
the  caption "Management _ Directors and Executive Officers." All
nominees  are  now  members of the Board  of  Directors.   Unless
otherwise  indicated,  votes  will  be  cast  pursuant   to   the
accompanying  proxy FOR the election of these  nominees.   Should
any  nominee  become unable or unwilling to accept nomination  or
election for any reason, it is intended that votes will  be  cast
for  a  substitute nominee designated by the Board of  Directors.
The  Board has no reason to believe that any of the nominees will
be unable or unwilling to serve if elected.
                                
 INFORMATION CONCERNING INDEPENDENT CERTIFIED PUBLIC ACCOUNTANTS

      Effective  October  9, 1995, the Company  appointed  Arthur
Andersen LLP as its independent accountants.  The Company's Audit
Committee recommended the appointment, which was approved by  the
Board  of  Directors.  The Board of Directors did not  renew  the
engagement of Ernst & Young LLP, the Company's former independent
accountants.   The report of Ernst & Young LLP on  the  Company's
financial  statements for 1994 contained no  adverse  opinion  or
disclaimer  of opinion, and was not qualified or modified  as  to
uncertainty, audit scope or accounting principles.  During  1994,
and  through the date of this Proxy Statement, there has been  no
disagreement  with  Ernst  & Young on any  matter  of  accounting
principles  or  practices,  financial  statement  disclosure,  or
auditing  scope or procedure, which disagreement, if not resolved
to  Ernst  & Young's satisfaction, would have caused it  to  make
reference to the subject matter of the disagreement in connection
with its reports.

        Representatives  of Arthur Andersen  LLP,  the  Company's
current independent auditors, are expected to be present  at  the
Meeting  with the opportunity to make a statement if they  desire
to  do  so  and  to   respond to appropriate questions  posed  by
shareholders.   Matters  pertaining  to  the  auditing   of   the
Company's financial condition are referred to the Company's Board
of Directors and its Audit Committee.

                    PROPOSALS OF SHAREHOLDERS

       Proposals of shareholders intended for presentation at the
1998  annual meeting must be received by the Company on or before
November 21, 1997, in order to be included in the Company's proxy
statement and form of proxy for that meeting.


<PAGE 19>

                          OTHER MATTERS

       The  Company  will  provide to any shareholder,  upon  the
written  request  of such person, a copy of the Company's  Annual
Report  on Form 10-K, including the financial statements and  the
schedules  thereto, for its fiscal year ended December 31,  1996,
as  filed with the Securities and Exchange Commission pursuant to
Rule  13a-1 under the Securities Exchange Act of 1934.  Any  such
request should be directed to Poe & Brown, Inc., 401 East Jackson
Street,  Suite 1700, Tampa, Florida 33602, Attention:   Corporate
Secretary.   No  charge will be made for copies  of  such  annual
report;  however, a reasonable charge will be made for copies  of
the exhibits.

                                    By  Order of the Board of Directors

                                   /s/ LAUREL L. GRAMMIG

                                   Laurel L. Grammig
                                   Secretary
Tampa, Florida
March 21, 1997

<PAGE 20>

                        POE & BROWN, INC.


220 South Ridgewood Avenue                 401 East Jackson Street, Suite 1700
Daytona Beach, Florida 32114               Tampa, Florida 33602

                              PROXY

   This Proxy is Solicited on Behalf of the Board of Directors

      The undersigned hereby appoints Laurel L. Grammig and James
A. Orchard, or either of them, as Proxies, each with the power to
appoint  his  or  her substitute, and hereby authorizes  them  or
their  substitutes to represent and to vote, as designated below,
all  the  shares  of common stock of Poe & Brown,  Inc.  held  of
record by the undersigned on March 7, 1997, at the Annual Meeting
of Shareholders to be held on April 30, 1997, or any adjournments
thereof.

<TABLE>
<S>                         <C>                               <C>
1. ELECTION OF DIRECTORS    FOR all nominees listed below     WITHHOLD AUTHORITY
                            below (except as marked to the    to vote for all nominees
                            contrary below)   [  ]            listed below  [  ]

</TABLE>

(INSTRUCTION: TO WITHHOLD AUTHORITY TO VOTE FOR ANY INDIVIDUAL NOMINEE,
STRIKE A LINE THROUGH THE NOMINEE'S NAME IN THE LIST BELOW)

      J. Hyatt Brown; Samuel P. Bell, III; Bradley Currey, Jr.;
      Jim W. Henderson; Kenneth E. Hill; Theodore J. Hoepner

2.   In  their discretion the Proxies are authorized to vote upon
     such other business as may properly come before the meeting.

     THIS PROXY WHEN PROPERLY EXECUTED WILL BE VOTED IN THE MANNER DIRECTED
     HEREIN BY THE UNDERSIGNED SHAREHOLDER.  IF NO DIRECTION IS MADE, THIS
     PROXY WILL BE VOTED FOR PROPOSAL 1.


                                       Please sign exactly as name
                                   appears at left.  When shares
                                   are held by joint tenants,
                                   both should sign.  When signing
                                   as attorney, executor, administrator
                                   trustee or guardian, please give full
                                   title as such. If a corporation,
                                   please sign in full corporate name by
                                   President or other authorized officer.
                                   If a partnership, please sign in
                                   partnership name by authorized person.


                                   DATED  ______________________, 1997


                                   _______________________________________
                                   Signature


                                   ______________________________________
                                   Signature if held jointly

PLEASE MARK, SIGN, DATE AND RETURN THE PROXY CARD PROMPTLY USING THE ENCLOSED
 ENVELOPE.





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