POE & BROWN INC
DEF 14A, 1998-03-24
INSURANCE AGENTS, BROKERS & SERVICE
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                        POE & BROWN, INC.
                    Schedule 14A Information
                                
            Proxy Statement Pursuant to Section 14(a)
             of the Securities Exchange Act of 1934

Filed by the Registrant [X]
Filed by a Party other than the Registrant [ ]

Check the appropriate box:

[  ] Preliminary Proxy Statement
[  ] Confidential, for Use of the Commission Only (as permitted
     by Rule 14a-6(e)(2))
[X ] Definitive Proxy Statement
[  ] Definitive Additional Materials
[  ] Soliciting Material Pursuant to Rule 14a-11(c) or Rule 14a-12

                        Poe & Brown, Inc.
        (Name of Registrant as Specified In Its Charter)
                                
          _____________________________________________
  (Name of Person(s) Filing Proxy Statement, if other than the
                           Registrant)
                                
Payment of Filing Fee (Check the appropriate box):

[X]  No fee required.
[ ]  Fee computed on table below per Exchange Act Rules 14a-
     6(i)(4) and 0-11.

     (1)  Title of each class of securities to which transaction
     applies:
          __________________________________________
     (2)  Aggregate number of securities to which transaction
     applies:
          _________________________________________________
     (3)  Per unit price or other underlying value of transaction
          computed pursuant to Exchange Act Rule 0-11 (Set forth
          the amount on which the filing fee is calculated and
          state how it was determined):
          ________________________________________________
     (4)  Proposed maximum aggregate value of transaction:
          ________________________________________________
     (5)  Total fee paid:
          ________________________________________________
[ ]  Fee paid previously with preliminary materials.
[ ]  Check box if any part of the fee is offset as provided by
     Exchange Act Rule 0-11(a)(2) and identify the filing for
     which the offsetting fee was paid previously. Identify the
     previous filing by registration statement number, or the
     Form or Schedule and the date of its filing.

     (1)  Amount Previously Paid:
          _________________________________________________
     (2)  Form, Schedule or Registration Statement No.:
          _________________________________________________
     (3)  Filing Party:
          _________________________________________________
     (4)  Date Filed:
          _________________________________________________

<PAGE 2>                                
                                


                                             March 24,1998




Dear Shareholder:

     You are invited to attend the Annual Meeting of Shareholders
of  Poe & Brown, Inc. (the "Company"), which will be held at  the
Company's  executive  offices  at  220  South  Ridgewood  Avenue,
Daytona  Beach, Florida, on Wednesday, April 29,  1998,  at  9:00
a.m.

      The  notice of meeting and proxy statement on the following
pages  cover the formal business of the Meeting.  Whether or  not
you  expect  to attend the Meeting, please sign and  return  your
proxy card promptly in the enclosed envelope to assure that  your
stock  will  be  represented at the Meeting.  If  you  decide  to
attend  the  Annual  Meeting and vote in  person,  you  will,  of
course, have that opportunity.

      Your continuing interest in the business of the Company  is
gratefully  acknowledged.  We hope many shareholders will  attend
the Meeting.

                                   Sincerely,

                                   /s/ J. HYATT BROWN

                                   J. Hyatt Brown
                                     Chairman   of   the   Board, President
                                    and Chief Executive Officer
<PAGE 3>

                        POE & BROWN, INC.

220 South Ridgewood Avenue                   401 E. Jackson
Street, Suite 1700
Daytona Beach, Florida 32114                 Tampa, Florida 33602

                  ____________________________
                                
                                
            NOTICE OF ANNUAL MEETING OF SHAREHOLDERS

                         April 29, 1998

     The Annual Meeting of Shareholders of Poe & Brown, Inc. will
be  held  in  the fourth floor conference room of  the  Company's
executive  offices at 220 South Ridgewood Avenue, Daytona  Beach,
Florida,  on  Wednesday, April 29, 1998, at 9:00  a.m.,  for  the
following purposes:

     1.   To elect eight (8) directors;

     2.   To  approve  a  proposal to amend  the  Company's
          Articles  of  Incorporation to increase the  number  of
          shares  of  the Company's authorized common stock  from
          18,000,000 to 70,000,000;

     3.   To  approve  an amendment to the  Company's  1990
          Employee  Stock Purchase Plan to reserve an  additional
          375,000 shares of common stock for issuance thereunder;

     4.   To  approve  an amendment to the Company's  Stock
          Performance  Plan  to  reserve  an  additional  300,000
          shares of common stock for issuance thereunder;

     5.   To  transact such other business as may  properly
          come before the Meeting or any adjournment thereof.

      The  Board of Directors has fixed the close of business  on
March  6,  1998  as  the  record date for  the  determination  of
shareholders  entitled to notice of and to  vote  at  the  Annual
Meeting.

      Shareholders are requested to vote, date, sign and promptly
return  the  enclosed  proxy in the envelope  provided  for  that
purpose, whether or not they intend to be present at the meeting.

                                  By  Order  of  the  Board of Directors

                                   /s/ LAUREL L. GRAMMIG

                                   Laurel L. Grammig
                                   Secretary
Tampa, Florida
March 24, 1998

<PAGE 4>
                        POE & BROWN, INC.
                                
                         PROXY STATEMENT
                                
                                
        ANNUAL MEETING AND PROXY SOLICITATION INFORMATION

      This Proxy Statement is first being sent to shareholders on
or  about  March 24, 1998 in connection with the solicitation  of
proxies  by  the  Board of Directors of Poe &  Brown,  Inc.  (the
"Company"), to be voted at the Annual Meeting of Shareholders  to
be  held  at  the  Company's executive offices in Daytona  Beach,
Florida  at  9:00 a.m. on Wednesday, April 29, 1998, and  at  any
adjournment  thereof (the "Meeting").  The close of  business  on
March  6,  1998  has  been  fixed as  the  record  date  for  the
determination of shareholders entitled to notice of and  to  vote
at the Meeting.  At the close of business on the record date, the
Company  had  outstanding 13,221,016 shares  of  $.10  par  value
common stock, entitled to one vote per share.

       Shares  represented  by  duly  executed  proxies  in   the
accompanying  form received by the Company prior to  the  Meeting
will be voted at the Meeting.  If a shareholder specifies in  the
proxy  a choice with respect to any matter to be acted upon,  the
shares represented by such proxy will be voted as specified.   If
a  proxy card is signed and returned without specifying a vote or
an  abstention  on any proposal, the shares represented  by  such
proxy  will be voted according to the recommendation of the Board
of Directors on that proposal.  The Board of Directors recommends
a  vote  FOR the election of the directors and each of the  other
proposals  specified  in  this Proxy  Statement.   The  Board  of
Directors  knows of no other matters that may be  brought  before
the   Meeting.   However,  if  any  other  matters  are  properly
presented for action, it is the intention of the named proxies to
vote on them according to their best judgment.

       Shareholders who hold their shares through an intermediary
must provide instructions on voting as requested by their bank or
broker.   A shareholder who signs and returns a proxy may  revoke
it  at any time before it is voted by taking one of the following
three actions: (i) giving written notice of the revocation to the
Secretary of the Company; (ii) executing and delivering  a  proxy
with  a  later  date; or (iii) voting in person at  the  Meeting.
Votes cast by proxy or in person at the Meeting will be tabulated
by  the  Company's transfer agent, First Union National  Bank  of
North  Carolina,  and  by  one  or more  inspectors  of  election
appointed  at  the  Meeting, who will also  determine  whether  a
quorum is present for the transaction of business.

      A shareholder who abstains from voting on any proposal will
be  included in the number of shareholders present at the Meeting
for  the  purpose  of  determining  the  presence  of  a  quorum.
Abstentions will not be counted either in favor of or against the
election  of  the  nominees for director  or  any  of  the  other
proposals.    Brokers  holding stock for the  accounts  of  their
clients  who have not been given specific voting instructions  as
to  a matter by their clients, may vote their clients' proxies in
their own discretion.

      The  expense  of  preparing,  printing  and  mailing  proxy
materials  to  shareholders of the Company will be borne  by  the
Company.  In addition to solicitations by mail, regular employees
of  the  Company may solicit proxies on behalf of  the  Board  of
Directors  in  person  or by

<PAGE 5>

telephone.   The  Company  has  also retained  Corporate Investor
Communications, Inc., of  Carlstadt, New Jersey, to aid solicitation
by mail for a fee of approximately  $4,500, which will be paid by the
Company.   The Company  will also reimburse brokerage houses and other
nominees for their expenses in forwarding proxy material  to  beneficial
owners of the Company's stock.

       The  executive offices of the Company are located  at  220
South  Ridgewood Avenue, Daytona Beach, Florida 32114  (telephone
number  (904) 252-9601) and 401 East Jackson Street, Suite  1700,
Tampa, Florida 33602 (telephone number (813) 222-4100).

<PAGE 6>
              SECURITY OWNERSHIP OF MANAGEMENT AND
                    CERTAIN BENEFICIAL OWNERS
                                
       The  following  table sets forth, as  of  March  6,  1998,
information  as to the Company's common stock beneficially  owned
by  (i) each director of the Company, (ii) each executive officer
named in the Summary Compensation Table, (iii) all directors  and
executive officers of the Company as a group, and (iv) any person
who  is  known by the Company to be the beneficial owner of  more
than 5% of the outstanding shares of the Company's common stock.

<TABLE>
<CAPTION>

                                   Amount and Nature of
Name of Beneficial Owner         Beneficial Ownership(1)(2)          Percent
________________________         _________________________           _______

<S>                                    <C>                           <C>
J. Hyatt Brown(3)                      2,800,066                     21.2%
  220 South Ridgewood Avenue
  Daytona Beach, Florida  32114
Samuel P. Bell, III(4)                     1,500                     *
Bradley Currey, Jr. (5)                   37,500                     *
Jim W. Henderson(6)                      121,837                     *
Kenneth E. Hill(7)                         6,048                     *
Theodore J. Hoepner                        1,500                     *
David H. Hughes                            1,500                     *
Jan E. Smith                               1,905                     *
William A. Zimmer                          2,497                     *
Laurel L. Grammig                          7,644                     *
T. Rowe Price Associates, Inc.(8)      1,497,900                     11.3%
 100 E. Pratt Street
 Baltimore, MD 21202
All directors and executive
 officers as a group (10 persons)      2,981,997                     22.6%

</TABLE>
________________
*Less than 1%

 (1) Beneficial  ownership of shares, as determined in accordance
     with  applicable  Securities and Exchange Commission  rules,
     includes  shares as to which a person has or  shares  voting
     power and/or investment power. The Company has been informed
     that  all  shares shown are held of record with sole  voting
     and  investment  power, except as otherwise indicated.   All
     share  numbers reflect a  three-for-two stock split effected
     by the Company on February 27, 1998.
(2)  The  number and percentage of shares owned by the  following
     persons include the indicated number of shares owned through
     the  Company's  401(k)  Plan as of December  31,  1997:  Mr.
     Henderson  - 50,071; Ms. Grammig - 2,382; all directors  and
     officers as a group - 52,453.  The number and percentage  of
     shares  owned by the following persons include the indicated
     number of shares which such persons have been granted  under
     the Company's Stock Performance Plan as of December 31, 1997
     and  which  have satisfied the first condition for  vesting:
     Mr.  Henderson - 15,000; Ms. Grammig - 3,000; Mr.  Zimmer  -
     2,184;  all  officers and directors as  a  group  -  20,184.
     These Stock Performance Plan shares have voting rights,  but
     the  holders thereof have no power to sell or dispose of the
     shares,  and  the  shares are subject  to  forfeiture.   See
     "Executive Compensation - Long-Term Incentive Plans - Awards
     in Last Fiscal Year."
(3)  Mr.  Brown's ownership includes 72,334 shares owned by a son
     sharing  his household, as to which beneficial ownership  is
     disclaimed. Mr. Brown owns 2,727,732 shares in joint tenancy
     with  his  wife,  and these shares have  shared  voting  and
     investment power.
(4)  All  shares are held in joint tenancy with Mr. Bell's  wife,
     and these shares have shared voting and investment power.
(5)  Mr. Currey's ownership includes 36,000 shares held of record
     by his Individual Retirement Account.
(6)  Mr.  Henderson's ownership includes 1,500 shares owned by  a
     daughter  sharing  his  household, as  to  which  beneficial
     ownership is disclaimed.
(7)  All  shares are owned by Mr. Hill's spouse, and he disclaims
     beneficial ownership of these shares.

<PAGE 7>

(8)  Based  upon  information contained in a report filed  by  T.
     Rowe  Price Associates, Inc. ("Price Associates")  with  the
     Securities  and  Exchange Commission, these  securities  are
     owned  by  various individuals and institutional  investors,
     including  T.  Rowe Price Small Cap Value Fund (which  owned
     979,350   shares,   representing   7.4%   of   the    shares
     outstanding),   for   which  Price  Associates   serves   as
     investment  adviser with power to direct investments  and/or
     sole  power  to  vote the securities. Under  Securities  and
     Exchange Commission rules, Price Associates is deemed to  be
     a  beneficial  owner  of  such  securities;  however,  Price
     Associates   disclaims   beneficial   ownership   of    such
     securities.
                                
                           MANAGEMENT

Directors and Executive Officers

      Set  forth  below  is  certain information  concerning  the
Company's  directors and executive officers.  All  directors  and
officers hold office for one-year terms or until their successors
are elected and qualified.

<TABLE>
<CAPTION>

                                                             Year First Became
Name                Positions                         Age         a Director
______________     ___________                        ____    _________________

<S>                <C>                                 <C>       <C>

J. Hyatt Brown      Chairman of the Board, President   60        1993
                     and Chief Executive Officer

Jim W. Henderson    Executive  Vice  President,        51        1993
                     Assistant Treasurer and Director

Kenneth E. Hill     Executive Vice President and       60        1993
                     Director

Samuel P. Bell,III  Director                           58        1993

Bradley Currey, Jr. Director                           67        1995

Theodore J. Hoepner Director                           56        1994

David H. Hughes     Director                           54        1997

Jan E. Smith        Director                           58        1997

William A. Zimmer   Vice President, Chief Financial    31         ---
                    Officer and Treasurer

Laurel L. Grammig   Vice President, Secretary and      39         ---
                    General Counsel
</TABLE>

      J.  Hyatt Brown. Mr. Brown has been the President and Chief
Executive  Officer  of  the Company since  April  1993,  and  the
Chairman of the Board of Directors since October 1994.  Mr. Brown
has  been President and Chief Executive Officer of Brown & Brown,
Inc.,  now  a subsidiary of the Company, since 1961.   He  was  a
member of the Florida House of Representatives from 1972 to 1980,
and Speaker of the House from 1978 to 1980.  Mr. Brown serves  on
the  Board  of Directors of SunTrust Banks, Inc., SunTrust  Bank,
East  Central  Florida, N.A., International Speedway Corporation,
The  FPL  Group, Inc., BellSouth Corporation, Rock-Tenn  Company,
and  First  Floridian Auto and Home Insurance Company.   He  also
serves on the Board of Trustees of Stetson University.

<PAGE 8>

      Jim  W.  Henderson.  Mr. Henderson served  as  Senior  Vice
President  of  the  Company since April  1993,  and  was  elected
Executive  Vice President in January of 1995.  He has  served  as
Senior Vice President of Brown & Brown, Inc. since 1989.  He also
served  as  Chief  Financial Officer of Brown & Brown  from  1985
through 1989.

      Kenneth  E.  Hill.    Mr.  Hill  has  been  Executive  Vice
President  of  the Company since April 1993.  He  has  served  as
Executive Vice President of Brown & Brown, Inc. since 1981.

     Samuel P. Bell, III.  Mr. Bell has been a shareholder of the
law  firm  of  Pennington, Moore, Wilkinson, Bell & Dunbar,  P.A.
since  January 1, 1998 and also serves as Of Counsel to  the  law
firm  of  Cobb, Cole & Bell.  Prior to that, he was a shareholder
and  managing  partner of Cobb Cole & Bell.   He  has  served  as
counsel to Brown & Brown, Inc. since 1964.  Mr. Bell was a member
of the Florida House of Representatives from 1974 to 1988.

      Bradley  Currey, Jr.  Mr. Currey has been  Chief  Executive
Officer  of  Rock-Tenn Company, a manufacturer of  packaging  and
recycled  paperboard  products, since 1989,  and  has  served  as
Chairman  of  the  Board  of  Rock-Tenn  since  1993.   He   also
previously  served as President (1978-1995) and  Chief  Operating
Officer (1978-1989) of Rock-Tenn.  Mr. Currey is a member of  the
Board  of  Directors of Genuine Parts Company and is the Chairman
of  the Board of Trustees of Emory University. He is also a  past
Chairman of the Federal Reserve Bank of Atlanta.

      Theodore J. Hoepner.  Mr. Hoepner has been the Chairman  of
the  Board,  President and Chief Executive  Officer  of  SunTrust
Banks  of  Florida,  Inc. since September  1,  1995.   From  1990
through  August  1995,  he  served  as  Chairman  of  the  Board,
President and Chief Executive Officer of SunBank, N.A.  From 1983
through  1990,  he  was  the Chairman  of  the  Board  and  Chief
Executive Officer of SunBank/Miami, N.A.

      David  H.  Hughes.   Mr. Hughes became a  director  of  the
Company  on  October  30, 1997. He has been President  of  Hughes
Supply,  Inc.  since  1972,  and has served  as  Chief  Executive
Officer  since 1974 and Chairman of the Board of Directors  since
1986.   Mr.  Hughes  is  a member of the Board  of  Directors  of
SunTrust Banks, Inc., Orlando Regional Healthcare Systems, Arnold
Palmer   Children's  Hospital,  Florida  Tax  Watch  and   Accord
Industries.

      Jan  E.  Smith.   Mr. Smith was elected  to  the  Board  of
Directors on October 30, 1997. He has served as President of  Jan
Smith & Company, a commercial real estate and business investment
firm, since 1978.  Mr. Smith is also the managing general partner
of  Ramblers  Rest Resort, Ltd., a recreational vehicle  park  in
Venice, Florida, and President of Travel Associates, Inc.,  which
owns  and  operates  Trexler World Travel Service  in  Charlotte,
North  Carolina.  Mr. Smith also serves on the Board of Directors
of SunTrust Bank, Gulf Coast.

      William  A.  Zimmer.  Mr. Zimmer has been  Vice  President,
Chief  Financial Officer and Treasurer of the Company  since  May
1997.   Before  joining  the Company in 1996  as  Assistant 

<PAGE 9>

Vice President of Finance, Mr. Zimmer was an Audit Manager with  Price
Waterhouse LLP in Milwaukee, Wisconsin from 1989 to 1996.

      Laurel  L.  Grammig.  Ms. Grammig has  been  Secretary  and
General Counsel of the Company since January 1994, and she became
a  Vice  President in April 1994.  She was a partner of  the  law
firm of Holland & Knight from 1991 through 1993.

Meetings of the Board of Directors and Standing Committees

      During  1997,  the Company's Board of Directors  held  five
meetings.  Each incumbent director attended at least 75%  of  the
total  number  of  Board meetings and meetings of  committees  of
which he is a member.

       The  Company's  Board  of  Directors  has  a  Compensation
Committee  and  an  Audit Committee.  The Compensation  Committee
currently  consists of Samuel P. Bell, III (Chairman),  J.  Hyatt
Brown,  Bradley Currey, Jr., Theodore J. Hoepner, David H. Hughes
and  Jan E. Smith.  The Compensation Committee recommends to  the
Board  base  salary  levels and bonuses for the  Chief  Executive
Officer  and  approves the guidelines used  to  determine  salary
levels  and  bonuses  for  the other executive  officers  of  the
Company.   See   "Executive  Compensation  _  Board  Compensation
Committee  Report  on Executive Compensation."  The  Compensation
Committee also reviews and makes recommendations with respect  to
the  Company's existing and proposed compensation plans,  and  is
responsible  for administering the Company's Amended  1989  Stock
Option Plan, the 1990 Employee Stock Purchase Plan, and the Stock
Performance Plan.  The Compensation Committee met four  times  in
1997.

     The members of the Audit Committee currently are Theodore J.
Hoepner  (Chairman),  Samuel P. Bell, III, Bradley  Currey,  Jr.,
David  H.  Hughes  and  Jan E. Smith.  The duties  of  the  Audit
Committee, which met four times during 1997, are to recommend  to
the  Board  of  Directors the selection of independent  certified
public  accountants,  to  meet  with  the  Company's  independent
certified  public accountants to review the scope and results  of
the annual audit, and to consider various accounting and auditing
matters  related to the Company, including its system of internal
controls and financial management practices.

       The  Company  does not have a nominating committee.   This
function is performed by the Board of Directors.

Compensation of Directors

      Directors  who  are not employees of the Company  are  paid
$3,000  for each Board meeting attended in person and $1,500  for
each  Board  meeting  attended by telephone.   Directors  receive
$1,500 for each committee meeting attended if such meetings occur
other  than  in  conjunction with regularly  scheduled  quarterly
Board  meetings.  In addition, directors are eligible to  receive
grants  of  stock options under the Company's Amended 1989  Stock
Option  Plan.  No option grants were made to directors  in  1997.
All  directors  receive reimbursement of reasonable out-of-pocket
expenses  incurred in connection with meetings of  the  Board  of
Directors.   No  director

<PAGE 10>

who  is an  employee  of  the  Company receives  separate  compensation
for  services  rendered  as  a director.

     SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

      Section  16(a)  of  the Securities  Exchange  Act  of  1934
requires  the  Company's executive officers  and  directors,  and
persons  who own more than ten percent of the outstanding  shares
of  common stock of the Company, to file reports of ownership and
changes in ownership with the Securities and Exchange Commission.
Officers, directors and ten percent shareholders are required  by
SEC regulations to furnish the Company with copies of all Section
16(a) reports they file.

      Based  solely on its review of the copies of  such  reports
received   by  it,  and  written  representations  from   certain
reporting persons that no SEC Form 5s were required to  be  filed
by  those  persons, the Company believes that  during  1997,  its
officers,  directors  and  ten percent beneficial  owners  timely
complied with all applicable filing requirements.

<PAGE 11>

                     EXECUTIVE COMPENSATION

      The following table sets forth the compensation received by
the  Company's Chief Executive Officer and the four other highest
paid executive officers (the "Named Executive Officers"), as well
as  the  Company's former Chief Financial Officer,  for  services
rendered to the Company for each of the three years in the period
ended December 31, 1997.

<TABLE>
<CAPTION>

Summary Compensation Table

                                         Annual Compensation

                                                            Other    All Other
Name and                                                    Annual     Compen-
Principal                                                  Compen-     sation
Position                     Year    Salary($)  Bonus($)  sation($)(1) ($)(2)

<S>                          <C>     <C>        <C>       <C>          <C>
J. Hyatt Brown               1997    396,200    218,942   ---          6,400
 Chairman of the Board,      1996    377,000    187,450   ---          6,000
 President &  Chief          1995    342,250    163,500   ---          6,000
 Executive Officer

Jim W. Henderson             1997    271,936    148,000   ---          6,400
  Executive Vice President   1996    247,500    144,000   ---          6,000
                             1995    225,000    136,000   ---          6,000

Kenneth E. Hill              1997    251,120    ---       250,874(3)   6,400
 Executive Vice President    1996    309,753    ---       220,068(3)   6,000
                             1995    320,221    ---       118,000(3)   6,000

Laurel L. Grammig            1997    115,000     40,880   ---          5,993
  Vice President, Secretary  1996    105,000     35,000   ---          5,600
  & General Counsel          1995    100,000     25,000   ---          5,000

William A. Zimmer            1997     84,670     25,000   ---          3,435
  Vice President, Chief      1996(4)   9,519      1,200   ---          ---
  Financial Officer
  & Treasurer

James A. Orchard(5)          1997    110,850      ---    ---           5,906
  Former Vice President,     1996     95,500     36,800  ---           5,292
  Chief Financial Officer    1995     81,677     32,000  ---           4,547
  & Treasurer
</TABLE>
__________

(1)  See  "Executive Compensation _ Long-Term Incentive  Plans  _
     Awards  in Last Fiscal Year" for a discussion of 1997  Stock
     Performance Plan grants.
(2)  Amounts represent the Company's profit sharing  and  401(k)
     plan matching contributions.
(3)  Represents  annual amounts accrued related to  the  deferred
     compensation   agreement  for  Mr.  Hill.   See   "Executive
     Compensation   _   Employment  and   Deferred   Compensation
     Agreements."
(4)  Mr. Zimmer joined the Company in November 1996.
(5)  Mr.  Orchard  resigned  his  executive  positions  with  the
     Company effective April 30, 1997.

<PAGE 12>

Option Grants in 1997

No  stock options were granted to the Named Executive Officers in
1997.

Aggregate  Option Exercises in 1997 and December 31, 1997  Option
Values

     None of the Named Executive Officers exercised Company stock
options during the year ended December 31, 1997, and none of  the
Named  Executive Officers held unexercised Company stock  options
as of December 31, 1997.

Long-Term Incentive Plans _ Awards in Last Fiscal Year

      Grants of stock under the Company's Stock Performance  Plan
are intended to provide an incentive for key employees to achieve
long-range  performance  goals  of  the  Company,  generally   by
providing incentives to remain with the Company for a long period
after  the  grant date and by tying the vesting of the  grant  to
appreciation of the Company's stock price.  The table below  sets
forth  the number of shares of performance stock granted  to  the
Named Executive Officers in 1997 and the criteria for vesting.

<TABLE>
<CAPTION>
 
                                                  Performance or Other Period
Name                 Number of Shares(1)(2)      Until Maturation or Payout(3)
____                 ________________            __________________________
<S>                       <C>                              <C>
J. Hyatt Brown             ---                                ---
Jim W. Henderson           ---                                ---
Kenneth E. Hill            ---                                ---
William  A. Zimmer        2,730                            15 years
Laurel L. Grammig          ---                                ---

</TABLE>
________________

(1)  None  of  the  shares of performance stock  granted  to  Mr.
     Zimmer has vested as of the date of this Proxy Statement. In
     order  for  the  grants described above to fully  vest,  Mr.
     Zimmer would have to remain with the Company for a period of
     15  years  from the date of grant (subject to the exceptions
     set  forth  in  footnote (3) below) and the Company's  stock
     price would have to appreciate at a rate of 20% per year for
     the  five-year period beginning on the grant date  in  1997.
     For  each  20% increase in the Company's stock price  within
     such  five-year  period, dividends will be  payable  to  Mr.
     Zimmer  on  20% of the shares granted to him and Mr.  Zimmer
     will  have  the power to vote such shares.  Mr. Zimmer  will
     not  have  any of the other indicia of ownership (e.g.,  the
     right to sell or transfer the shares) until such shares  are
     fully  vested.  As of March 6, 1998, Mr. Zimmer had acquired
     dividend  and voting rights with respect to 2,184  of  these
     shares.
(2)  The  dollar value of the grant to Mr. Zimmer on the date  of
     grant  was  $50,500.  This value represents  the  number  of
     shares granted multiplied by the closing market price of the
     Company's common stock on The Nasdaq Stock Market, where the
     Company shares were then traded, on the date of grant.
(3)  If   Mr.  Zimmer's  employment  with  the  Company  were  to
     terminate before the end of the 15-year vesting period,  Mr.
     Zimmer's  interest in his shares would be  forfeited  unless
     (i)  his employment with the Company terminates as a  result
     of  his  death  or  disability,  or  (ii)  the  Compensation
     Committee,  in its sole and absolute discretion, waives  the
     conditions of the grant of performance stock.

<PAGE 13>

Employment and Deferred Compensation Agreements

      On  April 28, 1993, J. Hyatt Brown, Kenneth E. Hill and Jim
W.  Henderson all entered into similar employment agreements with
the  Company.   Each agreement may be terminated by either  party
upon  30  days advance written notice.  Compensation under  these
agreements is at amounts agreed upon between the Company and each
employee from time to time.  Additionally, for a period of  three
years  following  the termination of employment,  each  agreement
prohibits the employee from directly or indirectly soliciting  or
servicing the Company's customers.

      Brown  &  Brown,  Inc., now a subsidiary  of  the  Company,
entered  into a deferred compensation agreement with  Kenneth  E.
Hill, dated April 27, 1993.  The agreement provides that upon Mr.
Hill's  death,  retirement, disability or  other  termination  of
employment, $2,891,106 is to be paid to Mr. Hill or his  designee
in  ten equal annual installments, with no interest accruing,  if
such an event were to occur on or before March 31, 1998.  If such
an  event occurs after March 31, 1998, the amount to be  paid  to
Mr.  Hill  shall be the greater of $3,307,761 or an  amount  that
varies based on the price of the Company's common stock.

Compensation Committee Interlocks and Insider Participation

      The  members of the Company's Compensation Committee during
1997 were Samuel P. Bell, III (Chairman), J. Hyatt Brown, Bradley
Currey,  Jr.,  Theodore J. Hoepner, David H. Hughes  and  Jan  E.
Smith.  Mr. Brown is the Company's Chairman, President and  Chief
Executive Officer.

      During 1997, Samuel P. Bell, III was a shareholder  of  the
law  firm of Cobb Cole & Bell, which performed services  for  the
Company  in  1997.  That firm is expected to continue to  perform
legal services for the Company during 1998.

      J.  Hyatt Brown is a significant shareholder and a director
of  Rock-Tenn Company, which is a customer of the Company.  Rock-
Tenn's Chairman and Chief Executive Officer, Bradley Currey, Jr.,
is  a  director  of  the Company and a member  of  the  Company's
Compensation  Committee.  During 1997, the Company received  fees
and  commissions from Rock-Tenn Company aggregating approximately
$1,287,000.

      Theodore J. Hoepner is the Chairman of the Board, President
and  Chief Executive Officer of SunTrust Banks of Florida,  Inc.,
which  is  the parent company of SunTrust Bank, Central  Florida,
N.A.   In  1994,  the Company established a $10 million  line  of
credit  with  SunTrust Bank, Central Florida, N.A.   The  Company
expects  to continue to use SunTrust Bank, Central Florida,  N.A.
during  1998  for  some of its cash management  requirements.  J.
Hyatt  Brown  is a director of SunTrust Banks, Inc.,  the  parent
company  of  SunTrust Banks of Florida, Inc., and a  director  of
SunTrust Bank, East Central Florida, N.A.

Notwithstanding anything to the contrary set forth in any of  the
Company's  previous filings under the Securities Act of  1933  or
the Securities Exchange Act of 1934 that might incorporate future
filings, including this Proxy Statement, in whole or in part, the
following   Board 

<PAGE 14>
Compensation  Committee  Report  on  Executive Compensation and 
the Performance Graph shall not be incorporated by reference into
any such filings.

Board Compensation Committee Report on Executive Compensation

     The Company's overall compensation philosophy is as follows:

- -     Attract and retain high-quality people, which is crucial to
  both the short-term and long-term success of the Company;

- -     Reinforce strategic performance objectives through the  use
  of incentive compensation programs; and

- -     Create  a  mutuality  of  interest  between  the  executive
  officers and shareholders through compensation structures  that
  share the rewards and risks of strategic decision-making.

      Base  Compensation.  Salary levels for officers other  than
the Chief Executive Officer are determined by the Chief Executive
Officer  each  year  during  the first  quarter  based  upon  the
qualitative performance of each officer during the previous  year
and  guidelines  approved by the Compensation Committee.   If  an
officer  has  had no change in duties, the percentage  of  annual
salary  increases for such officer generally ranges up to  5%  of
base  salary.   Exceptional performance  may  merit  an  increase
larger than 5%.

      Annual  Bonuses.   Bonuses for managers  of  the  Company's
Retail  Division  profit centers are established  by  the  profit
center  manager  from a bonus pool allocated  to  that  manager's
profit  center through a pre-determined formula.   For  1997,  in
each  Retail Division profit center, the aggregate annual bonuses
to  be allocated among the employees of that profit center ranged
from  3%  to 12% of that profit center's operating profit  before
interest,  amortization and profit center bonus.   The  3%  bonus
level  is  met when the calculated operating profit is  at  least
18.5%  of total revenues.  For each approximate 1.3% increase  in
operating profit, the profit center bonus increases 1%, up to 10%
for  an  operating  profit percentage of 27.5%.   If  the  profit
center's operating profit percentage is equal to or greater  than
28%,  the aggregate bonus will be the maximum profit center bonus
of  12%  of  the related operating profits. The annual bonus  for
Mr.  Henderson, who served primarily as the profit center manager
for the Daytona Beach retail operation, was established based  on
a  subjective  allocation of the aggregate  profit  center  bonus
earned by the Daytona Beach retail profit center.

      The  bonuses for the executive officers who are not  profit
center managers are proposed by the Chief Executive Officer based
primarily  on objective criteria, such as the earnings growth  of
the  Company  as a whole or of the profit center  in  which  such
officer  is  located, and a subjective analysis of the  officer's
duties and performance.  The proposed bonuses are reviewed by the
Committee and either approved or revised.

      Long-Term  Compensation.   The  Committee  may  also  grant
incentive  stock  options and/or shares of performance  stock  to
officers and other key employees based upon salary levels,  sales

<PAGE 15>

production levels and performance evaluations.  No stock  options
were   granted  to  executive  officers  in  1997.    Grants   of
performance  stock  were made in 1997 to  certain  of  the  Named
Executive  Officers, as well as to other non-executive  employees
of   the   Company.   See  "Executive  Compensation  _  Long-Term
Incentive Plans _ Awards in Last Fiscal Year."

      CEO Compensation.  With respect to the salary and bonus  of
J.  Hyatt  Brown,  the  Chairman, President and  Chief  Executive
Officer of the Company, the Compensation Committee annually  sets
these  amounts by reference to the general operating  performance
of the Company. The performance criteria most closely examined by
the  Committee  are  improvements in the Company's  earnings  per
share  and  net income, as well as the continuing growth  of  the
Company's  business.  The Committee also considers salary  levels
of  chief executive officers in companies similar to the  Company
and   makes  adjustments  believed  appropriate  based  upon  the
differences  in  size of the peer companies as  compared  to  the
Company.   The  Committee reports the salary  and  bonus  amounts
recommended for the Chief Executive Officer to the full Board  of
Directors  and responds to questions, if any.  At that time,  the
Board may change salary levels or bonus amounts.

      The  $218,942 bonus recommended by the Committee (excluding
Mr.  Brown,  who  did not participate in this determination)  and
approved by the Board (excluding Mr. Brown) is 16.8% higher  than
Mr.  Brown's  1996  bonus.   This  increase  reflects  the  16.8%
increase  in  the Company's earnings per share  over  1996.   Mr.
Brown's 1997 salary was 5.1% higher than his 1996 salary.

      The financial performance of the Company during 1997 was at
the  expected budgeted levels, and the Committee took  this  into
consideration in establishing compensation levels.

                              COMPENSATION COMMITTEE

                              Samuel P. Bell, III (Chairman)
                              J. Hyatt Brown
                              Bradley Currey, Jr.
                              Theodore J. Hoepner
                              David H. Hughes
                              Jan E. Smith

<PAGE 16>
                        PERFORMANCE GRAPH
                                

      The following graph is a comparison of five-year cumulative
total returns for the Company's common stock as compared with the
cumulative total return for The Nasdaq Stock Market (U.S.) Index,
the  Standard  & Poor's 500 Index, and a group of peer  insurance
broker and agency companies (Aon Corporation, Arthur J. Gallagher
&  Co.,  Hilb, Rogal and Hamilton Company, and Marsh  &  McLennan
Companies,  Inc.).   The  returns  of  the  companies  have  been
weighted    according   to   their   respective   stock    market
capitalizations as of January 1, 1997, for purposes  of  arriving
at  a peer group average. The total return calculations are based
upon  an  assumed $100 investment on December 31, 1992, with  all
dividends reinvested.

<TABLE>
<CAPTION>

                              1992    1993     1994    1995    1996     1997
                              ____    ____     ____    ____    ____     ____
<S>                           <C>     <C>      <C>     <C>     <C>      <C>
Poe  &  Brown, Inc.           100     109.10   134.80  156.45  169.25   280.89

NASDAQ Stock Market (U.S.)    100     114.79   112.21  158.56  195.17   237.40

S&P   500  Index              100     107.06   105.41  141.37  170.01   222.72

Peer Group of Insurance
 Agents  and  Brokers         100      94.40    95.63  130.17  157.39   220.60

</TABLE>

     The Company's common stock traded on The Nasdaq Stock Market
until  December 8, 1997, when the Company effected a  listing  of
the stock on the New York Stock Exchange. The Nasdaq Stock Market
(U.S.)  Index  is  included in the graph above  for  transitional
purposes.  Henceforth,  the Company will report  the  Standard  &
Poor's  500  Index in the performance graph.  In the  peer  group
index,   Aon  Corporation  has  replaced  Alexander  &  Alexander
Services,  Inc.  ("A&A"), which had previously  appeared  in  the
index.  Aon Corporation acquired A&A in 1997.

      The Company cautions that the stock price performance shown
in  the  graph  should not be considered indicative of  potential
future stock price performance.


<PAGE 17>

               PROPOSAL 1 - ELECTION OF DIRECTORS

      The eight nominees for election as directors at the Meeting
are J. Hyatt Brown, Samuel P. Bell, III, Bradley Currey, Jr., Jim
W.  Henderson,  Kenneth E. Hill, Theodore J.  Hoepner,  David  H.
Hughes  and  Jan E. Smith.  Information concerning  each  of  the
nominees  is set forth under the caption "Management _  Directors
and  Executive  Officers." All nominees are now  members  of  the
Board  of Directors.  If elected, each of the nominees will serve
a one-year term until the next Annual Meeting of Shareholders.

      Approval  of  the  election of  directors  will  require  a
plurality of the votes cast at the Meeting, provided a quorum  is
present.  Unless otherwise indicated, votes will be cast pursuant
to  the  accompanying proxy FOR the election of  these  nominees.
Should   any  nominee  become  unable  or  unwilling  to   accept
nomination  or election for any reason, it is expected  that  the
resulting vacancy will not immediately be filled.  The Board  has
no  reason to believe that any of the nominees will be unable  or
unwilling to serve if elected.


     PROPOSAL 2 - AMENDMENT TO ARTICLES OF INCORPORATION TO
           INCREASE AUTHORIZED SHARES OF COMMON STOCK

Description of Proposed Amendment

      The  Board  of  Directors of the  Company  has  adopted  an
amendment to the Company's Articles of Incorporation to  increase
the  number of shares of common stock, $.10 par value, authorized
for  issuance from 18,000,000 shares to 70,000,000  shares.   The
Board  of Directors has directed that such proposed amendment  be
submitted  to the shareholders of the Company at the Meeting  for
their approval.

Reasons for the Proposed Amendment

      The  number  of authorized shares of common  stock  of  the
Company  is  currently 18,000,000 shares.  As of March  6,  1998,
13,221,016  shares of common stock were outstanding  and  706,983
shares  were  reserved  for issuance pursuant  to  the  Company's
employee  stock  plans,  leaving 4,072,001  unissued  shares  not
reserved.

      The  Board  believes that it is prudent to have  additional
authorized shares of common stock readily available for  issuance
in  connection with possible future acquisition transactions  and
financings, as well as for issuance under employee benefit  plans
and for other general corporate purposes.  The proposed amendment
would also provide a reserve of shares available for issuance  in
connection with possible stock splits or stock dividends.

      Currently,  the  Company has no commitments  requiring  the
issuance of additional shares of common stock for these or  other
purposes,  other  than  possible  future  issuances  pursuant  to
existing  share  reservations for the  Company's  employee  stock
plans.    However,  the  Company  is

<PAGE 18>

continually involved in discussions  with third parties concerning
possible acquisitions, some  of  which could involve the issuance of
additional  shares. In  addition,  the  Board of Directors has  appointed
a special committee  to  evaluate  whether it would  be  in  the  Company's
interests  to adopt a shareholder rights plan. Such a plan  could
provide  management with an enhanced capacity to  counteract  the
efforts  of  unfriendly tender offerors through the  issuance  of
additional  securities.  A rights plan could also strengthen  the
ability  of the Board to resist undesirable takeovers and provide
maximum  value for the Company's shareholders.  No  decision  has
yet been made concerning whether to enact such a plan.

       Having  additional  authorized  shares  of  common   stock
available  for issuance in the future would allow  the  Board  of
Directors to issue shares in acquisitions and through public  and
private  sales  of  securities  without  the  delay  and  expense
associated   with  seeking  shareholder  approval   (other   than
shareholder approval required by applicable laws or the rules  of
the  New  York  Stock  Exchange or any other national  securities
exchange  on which shares of the Company's common stock are  then
listed).   Elimination of such delays and the expense  occasioned
by  the  necessity of obtaining shareholder approval will  better
enable  the Company to engage in acquisitions and take  advantage
of changing market and financial conditions on a more competitive
basis, as determined by the Board of Directors.

Vote Required And Board Recommendation
                                
      Approval of the proposed amendment requires the affirmative
vote  of  owners of a majority of the outstanding shares  of  the
Company's common stock entitled to vote in person or by proxy  at
the  Meeting, at which a quorum is present and voting.  The Board
of  Directors  unanimously approved the amendment and  recommends
that shareholders vote FOR the proposal to amend the Articles  of
Incorporation.
                                
   PROPOSAL 3 - AMENDMENT TO 1990 EMPLOYEE STOCK PURCHASE PLAN

General

      On  January  16,  1998, the Company's  Board  of  Directors
amended  the  1990  Employee Stock Purchase Plan  (the  "Purchase
Plan")   and  approved  submission  of  the  amendment   to   the
shareholders for their approval.  The Purchase Plan was initially
adopted   by  the  Board  of  Directors  and  approved   by   the
shareholders  in  1990.   The  amendment  to  the  Purchase  Plan
increases  the number of shares available for purchase under  the
Purchase  Plan  from 375,000 to 750,000 shares.  A  copy  of  the
Purchase  Plan  may  be  obtained upon  written  request  to  the
Company's Corporate Secretary at the address listed on page 16.

Plan Description

      The  following summary describes the principal features  of
the  Purchase  Plan.   The purpose of the  Purchase  Plan  is  to
advance  the  interests of the Company and  its  shareholders  by
facilitating  the acquisition and ownership of shares  of  common
stock  of  the Company by

<PAGE 19>

employees of the Company so that  their proprietary  interests
in the Company's  continued  success  and their continuance as
employees may be encouraged. 

      The  Purchase  Plan  is administered  by  the  Compensation
Committee  of  the  Board of Directors (the  "Committee").   Once
during  each  successive period of twelve  calendar  months,  the
Company  may  make  offerings to eligible employees  to  purchase
shares  of  the  Company's common stock under the Purchase  Plan.
With  respect  to each such offering, the Committee  specifies  a
calendar   month  in  which  eligible  employees  may  elect   to
participate  in  an  offering  (the "Offering  Period")  and  the
maximum number of shares that may be purchased under the offering
by all eligible employees.

      Any person who is employed by the Company on the first  day
of the Offering Period other than (a) an employee whose customary
employment  is  20 hours or less per week, and  (b)  an  employee
whose  customary employment is for not more than 5 months in  any
calendar  year, is eligible to participate in the  Purchase  Plan
beginning  on the first day of the month following that  person's
completion of 30 days employment with the Company. Directors  who
are not officers or employees of the Company are not eligible  to
participate  in the Purchase Plan.  In addition, no employee  may
subscribe  for  any  shares  under  the  Purchase  Plan  if  such
employee,  immediately after such subscription, would own  shares
possessing 5% or more of the total combined voting power or value
of  all classes of stock of the Company.  It is estimated that as
of  December  31,  1997,  approximately  1,000  individuals  were
eligible to participate in the Purchase Plan.

     All eligible employees may purchase shares during the twelve
calendar months beginning on the first day of the calendar  month
immediately following the Effective Date (the "Purchase Period").
The  Effective  Date  is  the tenth business  day  of  the  first
calendar   month   immediately  following  the  Offering   Period
specified  by the Committee. The purchase price for shares  under
any offering is 85% of the lesser of (a) the fair market value of
the  shares  as  of  the  Effective Date (the  "Initial  Offering
Price"),  or (b) the fair market value of the shares  as  of  the
last business day of the Purchase Period (the "Alternate Offering
Price").   As of March 6, 1998, the closing price for  shares  of
the  Company's  common stock on the New York Stock  Exchange  was
$38.00 per share.

      Eligible  employees  may subscribe to  purchase  shares  by
authorizing  payroll deductions of not less than  $2.00  per  pay
period and not exceeding 10% of the employee's base pay.  Payroll
deductions  are  made  in approximately equal  amounts  for  each
employee's  pay period, which shall aggregate the purchase  price
of  the  shares  subject to subscription  based  on  the  Initial
Offering Price.

      Subject to restrictions imposed by applicable law,  if  the
total  number  of  shares that all eligible  employees  elect  to
purchase  under  any  offering exceeds the shares  available  for
purchase  under  that offering, the Committee makes  a  pro  rata
allocation   of   all   of  the  available  shares   among   such
participating  employees, based upon the ratio  that  the  dollar
amount  of  each employee's subscription bears to  the  aggregate
dollar amount of all participating employees' subscriptions.

<PAGE 20>

      The  Board of Directors may amend or terminate the Purchase
Plan  at  any  time,  except  that the  Board  may  not,  without
shareholder approval, (a) increase the maximum number  of  shares
that  may  be purchased under the Purchase Plan, (b)  reduce  the
purchase price per share, or (c) make any change or addition that
is inconsistent with the requirements of applicable tax laws.  No
amendment of the Purchase Plan, without the consent of the holder
of  any  outstanding subscription, may materially  and  adversely
affect such participating employee's rights with respect to  such
subscription.

      Because the purchase of shares under the Purchase  Plan  is
discretionary with all eligible employees and the valuation  date
for the Company's securities under  the Purchase Plan occurs at a
future  date, the actual benefit or amounts that may be  received
by  or  allocated  to Company employees under the  Purchase  Plan
cannot  be determined.  Therefore, it would not be meaningful  to
include  information  as to the amount or value  of  shares  that
would  be  distributable  to  all  employees,  or  to  groups  of
employees, or to any particular employee.

Vote Required and Board Recommendation

      Of the 375,000 shares currently reserved under the Purchase
Plan,  only 64,510 shares remained available for issuance  as  of
March 6, 1998.  The Board of Directors believes that these shares
will  be  exhausted within the next two years and has adopted  an
amendment  to  increase the number of shares that may  be  issued
under  the Purchase Plan to 750,000.  In all other respects,  the
Purchase Plan will remain unchanged.  The proposed amendment will
be approved if the votes cast by holders of shares represented at
the  Meeting  and  entitled  to vote  favoring  approval  of  the
amendment  exceed  the  votes  cast  opposing  approval  of   the
amendment.   The  Board  of  Directors unanimously  approved  the
amendment  to  the Purchase Plan and recommends a  vote  FOR  the
proposal to approve the amendment.
                                
        PROPOSAL 4 - AMENDMENT TO STOCK PERFORMANCE PLAN
                                
General

       On  January  16,  1998, the Company's Board  of  Directors
amended  the  Company's Stock Performance Plan (the  "Performance
Plan")   and  approved  submission  of  the  amendment   to   the
shareholders  for  their  approval.   The  Performance  Plan  was
initially adopted by the Board of Directors in 1995 and  approved
by  the  shareholders in 1996.  The amendment to the  Performance
Plan  increases the number of shares available for issuance under
the  Performance Plan from 600,000 to 900,000.   A  copy  of  the
Performance  Plan  may be obtained upon written  request  to  the
Company's Corporate Secretary at the address listed on page 16.

<PAGE 21>

Plan Description

      The  following summary describes the principal features  of
the Performance Plan.  The purpose of the Performance Plan is  to
attract  and retain key employees, provide an incentive  for  key
employees  to  achieve long-range performance goals,  and  enable
such  employees  to  share in the successful performance  of  the
Company's  common  stock,  as  measured  against  pre-established
performance goals.

      The  Performance  Plan is administered by the  Compensation
Committee of the Board of Directors (the "Committee").  Any full-
time  salaried employee of the Company is eligible to  receive  a
grant  of  shares  of  the  Company's  common  stock  under   the
Performance Plan ("Performance Stock").  Although the Performance
Plan  does  not restrict participation to any class of employees,
the  Company  expects that participation will  be  limited  to  a
select   group   of  Company  leaders  (including   non-executive
officers)  deemed  by the Committee to be key to  the  successful
operation  of the Company.  As of December 31, 1997, the  Company
had 1,082 full-time equivalent employees, all of whom (other than
Committee   members)   were  eligible  to  participate   in   the
Performance Plan.

      An  employee's interest in the shares of Performance  Stock
granted to him or her will become fully vested and nonforfeitable
upon  such  employee's completion of fifteen years of  continuous
service for the Company following the date of the grant, provided
any  other  conditions  specified  by  the  Committee  have  been
satisfied.  If such employee's employment terminates  before  the
end  of such fifteen-year period, the employee's interest in  the
granted  shares  will be forfeited unless (i)  the  employee  has
attained age 64, (ii) the employee's employment with the  Company
terminates  as  a  result of his or her death or  disability,  or
(iii)  the Committee, in its sole and absolute discretion, waives
the conditions of the grant.

      In  its  discretion,  the Committee may  make  a  grant  of
Performance Stock effective only upon the satisfaction of one  or
more  additional conditions that the Committee deems  appropriate
under the circumstances for key employees in general or for a key
employee in particular.  Such conditions in the past have related
to  objective standards for stock price appreciation, but  future
grants  may  also  be  tied to employment  performance  or  other
factors.

      If  a  cash  dividend is declared on a share of Performance
Stock  after  the date that any stock performance, employment  or
other  condition  attached to the grant has been  satisfied  (the
"Condition   Satisfaction  Date"),  but  before  the   employee's
interest  in the Performance Stock is forfeited or becomes  fully
vested and nonforfeitable, the Company will pay the cash dividend
directly to the employee.  If a stock dividend is declared  on  a
share of Performance Stock after the Condition Satisfaction Date,
but  before the employee's interest in the Performance  Stock  is
forfeited  or becomes fully vested and nonforfeitable, the  stock
dividend  will  be treated as part of the grant  of  the  related
Performance  Stock,  and the employee's interest  in  such  stock
dividend  will be forfeited or become nonforfeitable at the  same
time  as  the Performance Stock with respect to which  the  stock
dividend  was  paid  is forfeited or becomes  nonforfeitable.  An
employee  will be allowed to exercise voting rights with  respect
to  a share of Performance Stock

<PAGE 22>

after the Condition Satisfaction Date, but before the employee's
interest in the Performance Stock is forfeited or becomes fully
vested and nonforfeitable.

      Shares  of  stock granted to an employee will cease  to  be
Performance Stock at such time as the employee's interest in such
shares   becomes  fully  vested  and  nonforfeitable  under   the
Performance  Plan, and the certificate representing  such  shares
will then be transferred to such employee.  Shares subject to the
Performance Plan will be reserved to the extent the Company deems
appropriate  from authorized but unissued shares of common  stock
and  from issued shares of common stock that have been reacquired
by  the  Company.   Furthermore, any shares of Performance  Stock
that  are forfeited by employees under the Performance Plan shall
again become available for issuance under the Performance Plan.

      If  the Company agrees to sell all or substantially all  of
its  assets  or  agrees to any merger, reorganization,  or  other
corporate transaction in which its common stock is converted into
another  security  or  into the right to  receive  securities  or
property,  and such agreement does not provide for the assumption
or  substitution of shares of Performance Stock granted under the
Performance  Plan,  all  such shares of  Performance  Stock  will
become fully vested and nonforfeitable.  In the event of a Change
in  Control  (as defined below), the Board of Directors  has  the
right  to  take  such  action  with  respect  to  any  shares  of
Performance  Stock  as  the  Board deems  appropriate  under  the
circumstances.  Furthermore, the Board of Directors has the right
to  take different action with respect to different employees  or
different  groups  of  employees as the Board  deems  appropriate
under the circumstances.  The term "Change in Control" means  (i)
the  acquisition of the power to direct, or cause  the  direction
of,  the  management and policies of the Company by a  person  or
entity not previously possessing such power, acting alone  or  in
conjunction with others, whether through ownership of  stock,  by
contract  or  otherwise,  or (ii) the  acquisition,  directly  or
indirectly,  of  the power to vote 20% or more of  the  Company's
outstanding   common  stock  by  a  person,  entity   or   group.
Notwithstanding  the foregoing, all shares of  Performance  Stock
will  become fully vested and nonforfeitable in the event of  (a)
any  tender  or  exchange  offer for the Company's  common  stock
accepted by a majority of the shareholders of the Company, or (b)
the  death  of J. Hyatt Brown, the Company's Chairman,  President
and  Chief  Executive  Officer, and the subsequent  sale  of  the
shares owned by Mr. Brown prior to his death.

      The  Performance  Plan  may be  amended  by  the  Board  of
Directors, except that no amendment to the Performance  Plan  may
be  made  without the approval of the shareholders of the Company
if  the  effect  of the amendment would be (i)  to  increase  the
number  of  shares  of  stock reserved  for  issuance  under  the
Performance Plan, (ii) to change the class of employees  eligible
for grants of Performance Stock or to otherwise materially modify
the  requirements  as  to eligibility for  participation  in  the
Performance  Plan, or (iii) to otherwise materially increase  the
benefits accruing to employees under the Performance Plan.

       The  Board  of  Directors  may  suspend  the  granting  of
Performance Stock under the Performance Plan at any time and  may
terminate the Performance Plan at any time, except that the Board
may  not modify, amend or cancel any shares of Performance  Stock
granted  before  such suspension or termination  unless  (i)  the
employee  to whom the Performance Stock has been

<PAGE 24>

granted consents in  writing to such modification, amendment or
cancellation, (ii) a dissolution or liquidation of the Company has
occurred, (iii) the amendment is made to reflect an equitable adjustment
for a change in the Company's capitalization (such as a stock split  or
stock  dividend), or (iv) the Company has engaged  in  a  merger,
reorganization, sale of substantially all its assets, or  similar
transaction,   in  which  case  the  shares  will   either   vest
immediately  or  appropriate provisions  will  be  made  for  the
assumption or substitution of shares of Performance Stock.

      No  shares of Performance Stock may be granted on or  after
the earlier of the following dates:  (i) the tenth anniversary of
the  effective date of the Performance Plan, in which  event  the
Performance  Plan  will otherwise continue in  effect  until  all
Performance Stock theretofore granted has been forfeited  or  the
conditions  for nonforfeitability have been completely satisfied;
or  (ii)  the date on which all the shares of stock reserved  for
issuance  under  the Performance Plan have, as a  result  of  the
satisfaction of the conditions for nonforfeitability, been issued
or no longer are available for use under the Performance Plan, in
which  event  the  Performance Plan also will terminate  on  such
date.

       Because  the  employees  chosen  to  participate  in   the
Performance  Plan,  the number of shares to  be  issued  to  such
employees,  and  the  conditions applicable to  such  grants  are
within  the  sole and absolute discretion of the  Committee,  the
actual benefit or amounts that may be received by or allocated to
Company   employees  under  the  Performance   Plan   cannot   be
determined.   Therefore, it would not be  meaningful  to  include
information  as to the amount or value of shares  that  would  be
distributable to all employees, or to groups of employees, or  to
any particular employee.

Vote Required and Board Recommendation

      Of the 600,000 shares currently reserved for issuance under
the  Performance Plan, only 213,855 shares remained available for
grants as of March 6, 1998.  The Board of Directors believes that
these shares may be exhausted within the next few years, and  has
adopted an amendment to increase the number of shares that may be
issued  under  the  Performance Plan to 900,000.   In  all  other
respects,  the  Performance  Plan  will  remain  unchanged.   The
amendment  to the Performance Plan will be approved if the  votes
cast by holders of shares represented at the Meeting and entitled
to  vote favoring approval of the amendment exceed the votes cast
opposing  approval  of  the amendment.  The  Board  of  Directors
unanimously  approved the amendment to the Performance  Plan  and
recommends a vote FOR the proposal to amend the Performance Plan.
                                
 INFORMATION CONCERNING INDEPENDENT CERTIFIED PUBLIC ACCOUNTANTS

      Representatives of Arthur Andersen LLP, independent  public
auditors  for  the Company for fiscal 1997 and  for  the  current
year,  are  expected  to  be present  at  the  Meeting  with  the
opportunity to make a statement if they desire to do  so  and  to
respond to appropriate questions posed by shareholders.


<PAGE 25>

                    PROPOSALS OF SHAREHOLDERS

       Proposals of shareholders intended for presentation at the
1999  annual meeting must be received by the Company on or before
November 23, 1998, in order to be included in the Company's proxy
statement and form of proxy for that meeting.

                          OTHER MATTERS

       The  Company  will  provide to any shareholder,  upon  the
written  request  of such person, a copy of the Company's  Annual
Report  on Form 10-K, including the financial statements and  the
schedules  thereto, for its fiscal year ended December 31,  1997,
as  filed with the Securities and Exchange Commission pursuant to
Rule  13a-1 under the Securities Exchange Act of 1934.  Any  such
request should be directed to Poe & Brown, Inc., 401 East Jackson
Street,  Suite  1700, Tampa, Florida 33602, Attention:  Corporate
Secretary.  No  charge  will be made for copies  of  such  annual
report;  however, a reasonable charge will be made for copies  of
the exhibits.


                                   By  Order  of  the  Board  of Directors


                                   /s/ LAUREL L. GRAMMIG
        
                                   Laurel L. Grammig
                                   Secretary
Tampa, Florida
March 24, 1998


<PAGE 26>
                        POE & BROWN, INC.

220  South  Ridgewood Avenue                   401  East  Jackson
Street, Suite 1700
Daytona Beach, Florida 32114                 Tampa, Florida 33602

                              PROXY

   This Proxy is Solicited on Behalf of the Board of Directors

      The  undersigned  hereby appoints  Laurel  L.  Grammig  and
William  A. Zimmer, or either of them, as Proxies, each with  the
power  to  appoint  his or her substitute, and hereby  authorizes
them or their substitutes to represent and to vote, as designated
below,  all the shares of common stock of Poe & Brown, Inc.  held
of  record  by  the undersigned on March 6, 1998, at  the  Annual
Meeting  of  Shareholders to be held on April 29,  1998,  or  any
adjournments thereof.

1. ELECTION  OF DIRECTORS  FOR all nominees listed below  WITHHOLD AUTHORITY
                           (except as marked to the       to vote for all
                             contrary below) ___           nominees listed
                                                            below ___

(INSTRUCTION:  To withhold authority to vote for  any  individual
nominee,  strike a line through the nominee's name  in  the  list
below)

      J.  Hyatt Brown; Samuel P. Bell, III; Bradley Currey, Jr.;
      Jim W. Henderson; Kenneth E. Hill; Theodore J. Hoepner;
      David H. Hughes; Jan E. Smith

2.   PROPOSAL TO AMEND THE COMPANY'S ARTICLES OF INCORPORATION TO
     INCREASE  THE  NUMBER OF AUTHORIZED SHARES OF  COMMON  STOCK
     FROM 18,000,000 TO 70,000,000

     ___  FOR         ___   AGAINST           ___  ABSTAIN

3.   PROPOSAL  TO AUTHORIZE 375,000 ADDITIONAL SHARES  OF  COMMON
     STOCK  FOR  ISSUANCE  UNDER  THE  COMPANY'S  EMPLOYEE  STOCK
     PURCHASE PLAN

    ___  FOR          ___  AGAINST            ___  ABSTAIN

4.   PROPOSAL  TO AUTHORIZE 300,000 ADDITIONAL SHARES  OF  COMMON
     STOCK  FOR  ISSUANCE UNDER THE COMPANY'S  STOCK  PERFORMANCE
     PLAN

    ___  FOR          ___  AGAINST            ___  ABSTAIN

5.   In  their discretion the Proxies are authorized to vote upon
     such other business as may properly come before the meeting.

      This  proxy  when properly executed will be  voted  in  the
manner  directed  herein by the undersigned  shareholder.  If  no
direction is made, this proxy will be voted for Proposals 1-4.

      Please  sign exactly as name appears at left.  When  shares
are  held  by  joint tenants, both should sign. When  signing  as
attorney,  executor, administrator, trustee or  guardian,  please
give  full title as such. If a corporation, please sign  in  full
corporate  name by President or other authorized  officer.  If  a
partnership,  please  sign  in  partnership  name  by  authorized
person.

                              DATED ______________________, 1998

                              ___________________________________
                              Signature


                              _____________________________________
                              Signature if held jointly

PLEASE MARK , SIGN, DATE AND RETURN THE PROXY CARD PROMPTLY USING
THE ENCLOSED ENVELOPE.








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