BROWN & BROWN INC
S-8, EX-4, 2000-08-03
INSURANCE AGENTS, BROKERS & SERVICE
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<PAGE 1>

                             EXHIBIT 4

                       BROWN & BROWN, INC.

         2000 INCENTIVE STOCK OPTION PLAN FOR EMPLOYEES


     Establishment, Purpose and Term of Plan.

          0.1  ESTABLISHMENT.  Brown & Brown, Inc. 2000 Incentive
Stock   Option  Plan  for  Employees  (the  "Plan")   is   hereby
established  effective  as of January  1,  2000  (the  "Effective
Date").

           0.2   PURPOSE.  The purpose of the Plan is to  promote
the success of the Corporation and its stockholders by attracting
and  retaining employees by supplementing their cash compensation
and  providing  a  means for them to increase their  holdings  of
Stock  of the Corporation.  The opportunity so provided  and  the
receipt  of  Options as compensation are intended  to  foster  in
participants a strong incentive to put forth maximum  effort  for
the  continued  success  and growth of the  Corporation  for  the
benefit  of  customers  and stockholders,  to  aid  in  retaining
individuals  who  put  forth  such  efforts,  and  to  assist  in
attracting  the best available individuals in the  future.   Such
Options  will  be granted to certain Employees to  recognize  and
reward outstanding individual performance.

           0.3   TERM OF PLAN.  The Plan shall continue in effect
until the earlier of its termination by the Board or the date  on
which all of the shares of Stock available for issuance under the
Plan have been issued.  However, all Options shall be granted, if
at   all,  within  ten  (10)  years  from  the  Effective   Date.
Notwithstanding the foregoing, if the maximum number of shares of
Stock  issuable pursuant to the Plan as provided in  Section  3.1
has been increased at any time, all Options shall be granted,  if
at  all,  within ten (10) years from the date such amendment  was
adopted by the Board.

     1.   DEFINITIONS AND CONSTRUCTIONS.

           1.1  DEFINITIONs.  Whenever used herein, the following
terms shall have their respective meanings set forth below:

                (a)  "BOARD" means the Board of Directors of  the
Corporation.

                (b)   "CODE" means the Internal Revenue  Code  of
     1986, as amended, and any applicable regulations promulgated
     thereunder.

                (c)  "COMMITTEE" means the Compensation Committee
     of  the  Board  or such other committee of  the  Board  duly
     appointed  to  administer the Plan, and being  composed  and
     having  such powers as are specified in the Plan or  by  the
     Board as generally provided for in the Plan.

                (d)   "CORPORATION" means Brown & Brown, Inc.,  a
     Florida corporation, or any successor corporation thereto.

<PAGE 2>


                 (e)   "DISABILITY"  means,  with  respect  to  a
     particular  Optionee, that he or she is entitled to  receive
     benefits  under  the  long-term  disability  plan   of   the
     Corporation  or  a  Subsidiary, as applicable,  or,  in  the
     absence of such a plan, the complete and permanent inability
     by  reason  of illness or accident to perform the duties  of
     the  person's  occupation at the time when  such  disability
     commenced,  or,  if  the  Optionee  was  retired  when  such
     disability  commenced,  the  inability  to  engage  in   any
     substantial  gainful activity, in either case as  determined
     by  the Committee based upon medical evidence acceptable  to
     it.

                (f)   "EMPLOYEE" means any person treated  as  an
     employee  (including an officer or a director  who  is  also
     treated  as  an employee) in the records of the  Corporation
     and its Subsidiaries.

                (g)  "EXCHANGE ACT" means the Securities Exchange
     Act of 1934, as amended.

                (h)   "FAIR MARKET VALUE" means, as of any  date,
     the  closing  price  of  the Stock on  the  New  York  Stock
     Exchange, Inc. (as published by THE WALL STREET JOURNAL,  if
     published)  on the day prior to such date, or if  the  Stock
     was  not  traded on such day, on the next preceding  day  on
     which the Stock was traded.

                (i)  "INCENTIVE STOCK OPTION" means an Option  so
     denominated  in the Option Agreement and which qualifies  as
     an  incentive  stock  option within the meaning  of  Section
     422(b) of the Code.

                (j)   "NONQUALIFIED STOCK OPTION" means an Option
     so  denominated  or which does not qualify as  an  Incentive
     Stock Option.

                (k)   "OPTION"  means a right to  purchase  Stock
     (subject  to adjustment as provided in Section 3.2) pursuant
     to  the terms and conditions of the Plan.  An Option may  be
     either  an  Incentive Stock Option or a  Nonqualified  Stock
     Option.

                (l)  "OPTION AGREEMENT" means a written agreement
     between  the Corporation and an Optionee setting  forth  the
     terms,  conditions and restrictions of an Option granted  to
     the Optionee.

                (m)   "OPTIONEE"  means a  person  who  has  been
     granted one or more Options under this Plan and has executed
     an Option Agreement.

                (n)   "OWNERSHIP  CHANGE EVENT"  shall  mean  the
     occurrence  of  any  of the following with  respect  to  the
     Corporation:

                          (i)   the  direct or indirect  sale  or
          exchange  in a single or series of related transactions
          by  the  stockholders of the Corporation of  more  than
          fifty  percent (50%) of the voting stock or  beneficial
          ownership of the Corporation;

                          (ii) a merger or consolidation in which
          the Corporation is a party; or


<PAGE 3>

                           (iii)       the  sale,  exchange,   or
          transfer  of all or substantially all of the assets  of
          the Corporation.

                (o)   "RULE  16B-3" means Rule  16b-3  under  the
     Exchange Act, as amended from time to time, or any successor
     rule or regulation.

               (p)  "STOCK" means the Corporation's common stock,
     $.10  par value, as adjusted from time to time in accordance
     with Section 3.2.

                (q)   "SUBSIDIARY"  means any present  or  future
     "subsidiary corporation" of the Corporation, as  defined  in
     Section 424(f) of the Code.

                 (r)   "TEN  PERCENT  OWNER  OPTIONEE"  means  an
     Optionee  who,  at  the time an Option  is  granted  to  the
     Optionee,  owns  stock constituting more  than  ten  percent
     (10%)  of the total combined voting power of all classes  of
     stock of Corporation within the meaning of Section 422(b)(6)
     of  the  Code.   For  the purpose of determining  under  any
     provision  of  this  Plan  whether an  Optionee  owns  stock
     possessing  more  than  ten percent of  the  total  combined
     voting  power  of  all classes of stock of the  Corporation,
     attribution  rules contained in Section 424(d) of  the  Code
     shall apply.

               (s)  "TRANSFER OF CONTROL" shall mean an Ownership
     Change  Event or a series of related Ownership Change Events
     (collectively,  the "TRANSACTION") wherein the  stockholders
     of the Corporation immediately before the Transaction do not
     retain  immediately after the Transaction, in  substantially
     the  same  proportions as their ownership of shares  of  the
     Corporation's   voting   stock   immediately   before    the
     Transaction, direct or indirect beneficial ownership of more
     than  fifty percent (50%) of the total combined voting power
     of  the  outstanding voting stock of the Corporation or  the
     corporation  or  corporations to which  the  assets  of  the
     Corporation     were     transferred    (the     "TRANSFEREE
     CORPORATION(S)"), as the case may be.  For purposes  of  the
     preceding  sentence,  indirect  beneficial  ownership  shall
     include,  without  limitation, an  interest  resulting  from
     ownership  of  the  voting stock of one or more  corporation
     which,  as  a result of the Transaction, own the Corporation
     or the Transferee Corporation(s), as the case may be, either
     directly  or  through  one or more subsidiary  corporations.
     The  Committee  shall  have the right to  determine  whether
     multiple  sales  or  exchanges of the voting  stock  of  the
     Corporation or multiple Ownership Change Events are related,
     and   its   determination  shall  be  final,   binding   and
     conclusive.

           1.2   CONSTRUCTION.   Captions  and  titles  contained
herein  are for convenience only and shall not affect the meaning
or  interpretation  of any provision of the  Plan.   Except  when
otherwise  indicated by the context, the singular  shall  include
the  plural, the plural shall include the singular, and the  term
"or" shall include the conjunctive as well as the disjunctive.

<PAGE 4>

     2.   ADMINISTRATION.

          2.1  ADMINISTRATION.  The Plan shall be administered by
the  Committee which shall be duly appointed by the  Board.   All
questions of interpretation of the Plan or of any Option shall be
determined  by  the  Committee, and such determination  shall  be
final and binding upon all persons having an interest in the Plan
or  such Option.  The composition of the Committee shall  at  all
times  comply  with  the requirements of  Rule  16b-3  under  the
Exchange Act and with the requirements of Section 162(m)  of  the
Code,  and  all  members of the Committee shall be  "non-employee
directors"  as  defined by Rule 16b-3 and "outside directors"  as
referred to in Section 162(m).

          2.2  POWERS OF THE COMMITTEE.  The Committee shall have
full  power and authority with respect to the Plan, except  those
specifically reserved to the Board, and subject at all  times  to
the  terms of the Plan and any applicable limitations imposed  by
law.   In addition to any other powers set forth in the Plan  and
subject  to the provisions of the Plan, the Committee shall  have
the full and final power and authority, in its sole discretion:

                (a)   to  determine the persons to whom, and  the
     time  or  times at which, Options shall be granted  and  the
     number  of  shares of Stock to be subject  to  each  Option,
     which  determination  need  not  be  uniform  among  persons
     similarly  situated  and  may  be  made  selectively   among
     Employees;

                (b)   to  designate  Options as  Incentive  Stock
     Options or Nonqualified Stock Options;

                (c)   to  determine  the  terms,  conditions  and
     restrictions  applicable (which need not  be  identical)  to
     each Option, including, without limitation, (i) the exercise
     price  of the Option, (ii) the method of payment for  shares
     purchased upon the exercise of the Option, (iii) the  method
     for  satisfaction of any tax withholding obligations arising
     in  connection with the Option, including by the withholding
     or  delivery of shares of Stock, (iv) the timing, terms  and
     conditions of the exercisability of the Option, (v) the time
     of  the  expiration of the Option, (vi) the  effect  of  the
     Optionee's   termination  of  employment  or  service   with
     Corporation  on  any of the foregoing, and (vii)  all  other
     terms,  conditions and restrictions applicable to the Option
     or such shares not inconsistent with the terms of the Plan;

                (d)   to  approve  one or more  forms  of  Option
Agreement;

                (e)   to  amend the exercisability of any Option,
     including with respect to the period following an Optionee's
     termination of employment or service with the Corporation;

                 (f)   to  prescribe,  amend  or  rescind  rules,
     guidelines  and policies relating to the Plan, or  to  adopt
     supplements  to,  or  alternative  versions  of,  the  Plan,
     including,  without  limitation,  as  the  Committee   deems
     necessary  or desirable to comply with the laws


<PAGE 5>

     of, or to accommodate   the   tax  policy  or   custom   of,
     foreign jurisdictions whose citizens may be granted Options;

           (g)   to  correct  any  defect, supply  any  omission,
     or  reconcile  any inconsistency in the Plan or  any  Option
     Agreement and to make all other determinations and take such
     other actions with respect to the Plan or any Option as  the
     Committee  may deem advisable to the extent consistent  with
     the Plan and applicable law;

                (h)  to establish performance goals on which  the
     vesting of the Options are based; and

                (i)   to certify in writing that such performance
     goals referred to in subsection (h) above have been met.

           2.3  DISINTERESTED ADMINISTRATION.  The Plan shall  be
administrated    in    compliance   with    the    "disinterested
administration" requirements of Rule 16b-3, specifically but  not
limited to 16b-3(d)(1).

     3.   SHARES SUBJECT TO PLAN.

           3.1   MAXIMUM NUMBER OF SHARES ISSUABLe.   Subject  to
adjustment  as  provided in Section 4.2,  the  maximum  aggregate
number of shares of Stock that may be issued under the Plan shall
be   three  hundred  thousand  (300,000)  and  shall  consist  of
authorized  by  unissued or reacquired shares  of  Stock  or  any
combination  thereof.  If an outstanding Option  for  any  reason
expires  or  is  terminated  or canceled  prior  to  being  fully
exercised,  the  shares  of Stock allocable  to  the  unexercised
portion  of  such  Option shall again be available  for  issuance
under the Plan.  The maximum number of shares of Stock subject to
any  Option issued to any Optionee under the Plan shall be  three
hundred thousand (300,000).

           3.2  ADJUSTMENTS FOR CHANGES IN CAPITAL STRUCTURE.  In
the  event  of  any  stock dividend, stock split,  reverse  stock
split, recapitalization, combination, reclassification or similar
event  or  change  in the capital structure of  the  Corporation,
appropriate adjustments shall be made in the number and class  of
shares  available for issuance under the Plan  as  set  forth  in
Section  3.1  and  in  the  number and class  of  shares  of  any
outstanding  Options.  If a majority of the shares which  are  of
the  same  class  as the shares that are subject  to  outstanding
Options  are  exchanged for, converted into, or otherwise  become
(whether or not pursuant to an Ownership Change Event) shares  of
another corporation (the "NEW SHARES"), the Committee shall amend
the   outstanding  Options  to  provide  that  such  Options  are
exercisable for or with respect to New Shares.  In the  event  of
any  such  amendment, the number of shares subject  to,  and  the
exercise  price  per share of, the outstanding Options  shall  be
adjusted  in  a  fair and equitable manner as determined  by  the
Committee,   in   its   sole  discretion.   Notwithstanding   the
foregoing,  any  fractional share resulting  from  an  adjustment
pursuant to this Section 3.2 shall be rounded up or down  to  the
nearest whole number, as determined by the Committee, and  in  no
event may the exercise price be decreased to any amount less than
the  par value, if any, of the stock subject to the Option.   The
adjustments determined by the Committee pursuant to this  Section
3.2 shall be final, binding and conclusive.

<PAGE 6>

     4.   ELIGIBILITY AND OPTION LIMITATIONS.

           4.1   PERSONS  ELIGIBLE FOR OPTIONS.  Options  may  be
granted  only  to  officers and Employees of the Corporation,  as
designated  by  the  Committee  in  its  sole  discretion.   Only
Employees of the Corporation shall be eligible to receive  grants
of  Incentive  Stock Options. The Committee's  designation  of  a
person  as  a  participant  in any  year  does  not  require  the
Committee to designate that person to receive an award under this
Plan  in any other year or, if so designated, to receive the same
award  as  any other participant in any year.  The Committee  may
consider   such  factors  as  it  deems  pertinent  in  selecting
participants  and  in determining the amount of their  respective
awards,  including,  but  without  being  limited  to:  (a)   the
financial condition of the Corporation; (b) expected profits  for
the  current  or  future  years;  (c)  the  contributions  of   a
prospective participant to the profitability and success  of  the
Corporation;   and   (d)   the  adequacy   of   the   prospective
participant's   other  compensation.   The  Committee,   in   its
discretion, may grant benefits to a participant under this  Plan,
even  though stock, stock options, stock appreciation rights  and
other  benefits previously were granted to him or her under  this
or another plan of the Corporation, whether or not the previously
granted  benefits  have been exercised, but the  participant  may
hold  such  options  only  on  the  terms  and  subject  to   the
restrictions  hereafter set forth.  A person who has participated
in  another  benefit plan of the Corporation may also participate
in this Plan.

           4.2  DIRECTORS SERVING ON COMMITTEE.  No member of the
Committee,  while a member, shall be eligible to  be  granted  an
Option.

           4.3  FAIR MARKET VALUE LIMITATION.  To the extent that
the  aggregate Fair Market Value of stock with respect  to  which
Options designated as Incentive Stock Options are exercisable  by
an  Optionee  for the first time during any calendar year  (under
all  stock option plans of the Corporation, including this  Plan)
exceeds One Hundred Thousand Dollars ($100,000), that portion  of
such  Options  which  exceeds such amount  shall  be  treated  as
Nonqualified  Stock Options.  For purposes of this  Section  4.3,
Options designated as Incentive Stock Options shall be taken into
account  in  the order in which they were granted, and  the  Fair
Market  Value  of Stock shall be determined as of  the  time  the
Option  with  respect to such Stock is granted.  If the  Code  is
amended to provide for a different limitation from that set forth
in  this  Section 4.3, such different limitation shall be  deemed
incorporated herein, effective as of the date of and with respect
to  such  Options as required or permitted by, such amendment  to
the  Code.  If an Option is treated as an Incentive Stock  Option
in  part and as a Nonqualified Stock Option in part by reason  of
the  limitation set forth in this Section 4.3, the  Optionee  may
designate which portion of such Option the Optionee is exercising
and  may  request  that separate stock certificates  representing
each such portion be issued upon the exercise of the Option.   In
the absence of such designation, the Optionee shall be deemed  to
have  exercised the Incentive Stock Option portion of the  Option
first.

           4.4  NO RIGHT OF GRANT OR EMPLOYMENT.  No employee  of
the Corporation or a Subsidiary shall have any claim or right  to
be granted an Option under the Plan, or, having been selected for
the  grant of an Option, to be selected for a grant of any  other
Option.  Neither the Plan nor any action taken hereunder shall be
construed as giving any Optionee any right to be retained in  the
employ or service of the Company or a Subsidiary, or interfere in
any way with the right of the Corporation or its Subsidiaries  to
terminate such Employee's employment at any time.

<PAGE 7>

      5.    TERMS  AND CONDITIONS OF GRANTS.   Options  shall  be
evidenced by Option Agreements specifying the number of shares of
Stock  covered thereby, in such form as the Committee shall  from
time to time establish.  Option Agreements may incorporate all or
any  of the terms of the Plan by reference and shall comply  with
and be subject to the following terms and conditions.

           5.1   EXERCISE  PRICE.  The exercise  price  for  each
Option  shall  be  established in  the  sole  discretion  of  the
Committee;  PROVIDED, HOWEVER, that if an Option is an  Incentive
Stock  Option,  (a) the exercise price per share for such  Option
shall  not be less than the Fair Market Value of a share of Stock
on  the  effective date of grant of the Option, and (b) no Option
granted  to  a Ten Percent Owner Optionee shall have an  exercise
price  per  share  less than on hundred ten (110%)  of  the  Fair
Market  Value of a share of Stock on the effective date of  grant
of  such  Option.  The  exercise price for a  Nonqualified  Stock
Option  shall  be  the same as provided above,  unless  otherwise
determined  by the Committee.  Notwithstanding the foregoing,  an
Option (whether an Incentive Stock Option or a Nonqualified Stock
Option)  may  be  granted with an exercise price lower  than  the
minimum  exercise price set forth above if such Option is granted
pursuant to an assumption or substitution for another option in a
manner  qualifying under the provisions of Section 424(a) of  the
Code.

           5.2  EXERCISE PERIOD.  Options shall be exercisable at
such time or times, or upon such event or events, and subject  to
such terms, conditions, performance criteria, and restrictions as
shall  be determined by the Committee and set forth in the Option
Agreement evidencing such Option; PROVIDED, HOWEVER, that (a)  no
Option  shall  be exercisable after the expiration  of  ten  (10)
years  after the effective date of grant of such Option; and  (b)
no Incentive Stock Option granted to a Ten Percent Owner Optionee
shall be exercisable after the expiration of five (5) years after
the effective date of grant of such Option.

          5.3  PAYMENT OF OPTION EXERCISE PRICE.

               (a)  FORMS OF CONSIDERATION AUTHORIZED.  Except as
     otherwise provided below, payment of the exercise price  for
     the  number  of shares of Stock being purchased pursuant  to
     the  exercise of any Option shall be made (i)  in  cash,  by
     check,  or  by  cash  equivalent,  (ii)  by  tender  to  the
     Corporation of shares of Stock owned by the Optionee  having
     a  Fair  Market  Value  (as determined  by  the  Corporation
     without   regard  to  any  restrictions  on  transferability
     applicable  to  such  Stock by reason of  federal  or  state
     securities  laws or agreements with an underwriter  for  the
     Corporation) not less than the exercise price, (iii) by  the
     assignment of the proceeds of a sale or loan with respect to
     some  or all of the shares of stock being acquired upon  the
     exercise  of  the  Option  (including,  without  limitation,
     through  an  exercise  complying  with  the  provisions   of
     Regulation T as promulgated from time to time by  the  Board
     of  Governors  of the Federal Reserve System)  (a  "CASHLESS
     EXERCISE"),  (iv)  by  such other consideration  as  may  be
     approved  by the Committee from time to time to  the  extent
     permitted  by  applicable law, or  (v)  by  any  combination
     thereof.   The  Committee may at any time or  from  time  to
     time,  by adoption of or by amendment to the standard  forms
     of  Option  Agreement described in Section 6 hereof,  or  by
     other  means, grant Options which do not permit all  of  the
     foregoing  forms of consideration to be used in  payment  of
     the  exercise price or which otherwise restrict one or  more
     forms of considerations.


<PAGE 8>

                 (b)   TENDER  OF  STOCK.   Notwithstanding   the
     foregoing, an Option may not be exercised by tender  to  the
     Corporation  of  shares of Stock to the extent  such  tender
     would  constitute a violation of the provisions of any  law,
     regulation  or agreement restricting the redemption  of  the
     Corporation's  Stock.   Unless  otherwise  provided  by  the
     Committee, an Option may not be exercised by tender  to  the
     Corporation of shares of Stock unless such shares either (i)
     have been owned by the Optionee for more than six (6) months
     or  (ii) were not acquired, directly or indirectly, from the
     Corporation.

               (c)  CASHLESS EXERCISE.  The Corporation reserves,
     at  any and all times, the right, in the Corporation's  sole
     and absolute discretion, to establish, decline to approve or
     terminate  any  program or procedures for  the  exercise  of
     Options by means of a Cashless Exercise.

           5.4  TAX WITHHOLDING.  The Corporation shall have  the
right, but not the obligation, to deduct from the shares of Stock
issuable upon the exercise of an Option, a number of whole shares
of  Stock  having  a  Fair Market Value,  as  determined  by  the
Corporation,  equal  to all or any part of  the  federal,  state,
local  and foreign taxes, if any, required by law to be  withheld
by  the  Corporation with respect to such Option.  Alternatively,
or  in  addition,  in its sole discretion, the Corporation  shall
have   the  right  to  require  the  Optionee,  through   payroll
withholding, cash payment or otherwise, including by means  of  a
Cashless  Exercise, to make adequate provision for any  such  tax
withholding obligations of the Corporation arising in  connection
with  the exercise.  The Corporation shall have no obligation  to
deliver  shares of Stock or cash, or to release shares  of  Stock
from  an  escrow  established pursuant to the  Option  Agreement,
until  the  Corporation's tax withholding obligations  have  been
satisfied by the Optionee.

     6.   STANDARD FORMS OF OPTION AGREEMENT.

            6.1    INCENTIVE  STOCK  OPTIONS.   Unless  otherwise
provided  by the Committee at the time the Option is granted,  an
Option  designated  as an "Incentive Stock Option"  shall  comply
with and be subject to the terms and conditions set forth in  the
appropriate form of Incentive Stock Option Agreement  as  adopted
by the Committee and as amended from time to time.

           6.2   NONQUALIFIED  STOCK OPTIONS.   Unless  otherwise
provided  by the Committee at the time the Option is granted,  an
Option  designated as a "Nonqualified Stock Option" shall  comply
with and be subject to the terms and conditions set forth in  the
appropriate  form  of  Nonqualified  Stock  Option  Agreement  as
adopted by the Committee and as amended from time to time.

           6.3   STANDARD TERM OF OPTIONS.  Except  as  otherwise
provided  by the Committee in the grant of an Option, any  Option
granted  hereunder shall have a term of ten (10) years  from  the
effective date of grant of the Option.

           6.4  STANDARD VESTING PROVISIONS.  Except as otherwise
provided  by the Committee in the grant of an Option, any  Option
granted  hereunder shall become vested based upon the  attainment
of   certain  performance  levels  as  described  in  the  Option
Agreement executed in connection with such Option.

<PAGE 9>

          6.5  AUTHORITY TO VARY TERMS.  The Committee shall have
the  authority from time to time to vary the terms of any of  the
standard  forms of Option Agreement described in this  Section  6
either  in  connection  with  the  grant  or  amendment  of   any
individual  Option or in connection with the authorization  of  a
new standard form or forms; provided, however, that the terms and
conditions of any such new, revised or amended standard  form  or
forms  of Option Agreement shall be in accordance with the  terms
of  the Plan.  The Committee, may in its discretion, provide  for
the extension of the exercise period of an Option, accelerate the
vesting  of  an  Option, eliminate or make less  restrictive  any
restrictions  contained  in an Option  Agreement,  or  waive  any
restriction  or provision of this Plan or an Option Agreement  in
any manner that is either (i) not adverse to the Optionee or (ii)
consented to by the Optionee.

      7.   NONTRANSFERABILITY OF OPTIONS.  During the lifetime of
the Optionee, an Option shall be exercisable only by the Optionee
or  the  Optionee's guardian or legal representative.  No  Option
shall  be  assignable or transferable by the Optionee, except  by
will  or  by the laws of descent and distribution.  Following  an
Optionee's  death, the Option shall be exercisable to the  extent
provided in Section 8 below.

     8.   EFFECT OF TERMINATION OF SERVICE.

          8.1  OPTION EXERCISABILITY.

                (a)   TIME  OF SERVICE.  No Option granted  under
     this  Plan may be exercised before the Optionee's completion
     of  such  period  of  service as may  be  specified  by  the
     Committee  in the Option Agreement.  Thereafter,  or  if  no
     such  period  is  specified, subject to  the  provisions  of
     subsections (b), (c), (d), (e) and (f) of this Section  8.1,
     the  Optionee may exercise the Option in full or in part  at
     any time until expiration of the Option.

                (b)   CONTINUED EMPLOYMENT.    An Optionee cannot
     exercise  an Option granted under this Plan unless,  at  the
     time  of exercise, he has been continuously employed by  the
     Corporation  since the date such Option  was  granted.   The
     Committee  may decide in each case to what extent bona  fide
     leaves   of   absence  for  illness,  temporary  disability,
     government or military service, or other reasons will not be
     deemed to interrupt continuous employment.

                (c)   TERMINATION OF SERVICE.  Except as provided
     in subsections (d), (e), (f) and (g) of this Section 8.1, an
     Optionee cannot exercise an Option after he ceases to be  an
     Employee  of the Corporation, unless the Committee,  in  its
     sole  discretion, grants the recipient an extension of  time
     to exercise the Option after termination of employment.  The
     extension  of  time of exercise that may be granted  by  the
     Committee  under this subsection (c) shall not exceed  three
     (3)  months after the date on which an Optionee's employment
     terminates  and  in no case shall extend beyond  the  stated
     expiration date of the Option.

                (d)  RETIREMENT.  If an Optionee ceases to be  an
     Employee  as  a  result of retirement, the  Option,  to  the
     extent unexercised and exercisable on the date of his or her
     retirement,  may be exercised by the Optionee  at  any  time
     prior  to the expiration of three (3)

<PAGE 10>

     months after the  date on  which  he or she ceases to be an
     Employee (but no  later than the stated expiration date of
     the Option).  An Employee shall  be  regarded  as retired if
     he terminates  employment after his or her sixty-fifth (65th) birthday.

                (e)   DISABILITY.  If the Optionee's service with
     the  Corporation is terminated because of the Disability  of
     the  Optionee,  the  Option, to the extent  unexercised  and
     exercisable  on  the  date on which the  Optionee's  service
     terminated,  may  be  exercised  by  the  Optionee  (or  the
     Optionee's  guardian or legal representative)  at  any  time
     prior to the expiration of twelve (12) months after the date
     on which the Optionee's service terminated, but in any event
     not later than the Option expiration date.

                (f)   DEATH.  If the Optionee's service with  the
     Corporation  is  terminated because  of  the  death  of  the
     Optionee,   the  Option,  to  the  extent  unexercised   and
     exercisable  on  the  date on which the  Optionee's  service
     terminated,  may  be  exercised  by  the  Optionee's   legal
     representative  or other person who acquired  the  right  to
     exercise the Option by reason of the Optionee's death at any
     time prior to the expiration of twelve (12) months after the
     date on which the Optionee's service terminated, but in  any
     event no later than the Option Expiration Date.

                (g)   TERMINATION AFTER TRANSFER OF CONTROL.   If
     the  Optionee's service with the Corporation  terminates  by
     reason  of Termination After Transfer of Control (as defined
     in  Section 8.2) hereof, (i) the Option may be exercised  by
     the  Optionee at any time prior to the expiration  of  three
     (3)  months  from  the date on which the Optionee's  service
     terminated,  but  in  any event no  later  than  the  Option
     Expiration   Date,  and  (ii)  notwithstanding   any   other
     provision  of  the  Option Agreement or  this  Plan  to  the
     contrary,  the Employee shall be deemed to have  vested  one
     hundred percent (100%) As of the date of such Transfer After
     Termination of Control.

     8.2  TERMINATION AFTER TRANSFER OF CONTROL.

          (a)  "TERMINATION AFTER TRANSFER OF CONTROL" shall mean
     either of the following events occurring after a Transfer of
     Control:

                     (i)   termination by the Corporation of  the
          Optionee's service with Corporation, within twelve (12)
          months  following a Transfer of Control, for any reason
          other than Termination for Cause (as defined below); or

                    (ii) upon Optionee's Constructive Termination
          (as  defined  below), the Optionee's  resignation  from
          service with the Corporation within twelve (12)  months
          following the Transfer of Control.

     Notwithstanding  any  provision  herein  to  the   contrary,
     Termination After Transfer of Control shall not include  any
     termination  of the Optionee's service with the  Corporation
     which:  (i)  is a Termination for Cause (as defined  below);
     (ii)  is  a  result of the Optionee's death  or  Disability;
     (iii) is a result of the Optionee's voluntary termination of
     service other than upon Constructive Termination (as defined
     below);  or  (iv)  occurs prior to the  effectiveness  of  a
     Transfer of Control.

<PAGE 11>


           (b)  "TERMINATION FOR CAUSE" shall mean termination by
     the   Corporation  of  the  Optionee's  service   with   the
     Corporation  for  any of the following reasons:  (i)  theft,
     dishonesty,   or   falsification  of   any   employment   or
     Corporation records; (ii) improper use or disclosure of  the
     Corporation's confidential or proprietary information; (iii)
     the   Optionee's  failure  or  inability  to   perform   any
     reasonable  assigned duties after written  notice  from  the
     Corporation of, and a reasonable opportunity to  cure,  such
     continued failure or inability; (iv) any material breach  by
     the   Optionee  of  any  employment  agreement  between  the
     Optionee and Corporation, which breach is not cured pursuant
     to  the  terms  of  such agreement; or  (v)  the  Optionee's
     conviction  of  any criminal act which, in the Corporation's
     sole  discretion, impairs Optionee's ability to perform  his
     or  her  duties  with  Corporation.  Termination  for  Cause
     pursuant  to the foregoing shall be determined in  the  sole
     but reasonably exercised discretion of the Corporation.

           (c)  "CONSTRUCTIVE TERMINATION" shall mean any one  or
     more of the following:

                     (i)   without the Optionee's express written
          consent, the assignment to the Optionee of any  duties,
          or  any  limitation of the Optionee's responsibilities,
          substantially   inconsistent   with   the    Optionee's
          positions, duties, responsibilities and status with the
          Corporation immediately prior to the date of a Transfer
          of Control;

                     (ii)  without the Optionee's express written
          consent, the relocation of the principal place  of  the
          Optionee's employment to a location that is  more  than
          fifty (50) miles from the Optionee's principal place of
          employment immediately prior to the date of a  Transfer
          of  Control,  or the imposition of travel  requirements
          substantially more demanding of the Optionee than  such
          travel  requirements existing immediately prior to  the
          date of a Transfer of Control;

                     (iii)     any failure by the Corporation  to
          pay,  or any material reduction by the Corporation  of,
          (A)  the  Optionee's base salary in effect  immediately
          prior  to  the date of the Transfer of Control  (unless
          reductions   comparable  in  amount  an  duration   are
          concurrently  made  for  all  other  employees  of  the
          Corporation with responsibilities, organizational level
          and  title  comparable to the Optionee's), or  (B)  the
          Optionee's  bonus  compensation,  if  any,  in   effect
          immediately  prior  to  the date  of  the  Transfer  of
          Control (subject to applicable performance requirements
          with respect to the actual amount of bonus compensation
          earned by the Optionee); or

                     (iv)  any failure by the Corporation to  (A)
          continue  to  provide the Optionee with the opportunity
          to  participate, on terms no less favorable than  those
          in  effect for the benefit of any employee group  which
          customarily  includes a person holding  the  employment
          position or a comparable position with Corporation then
          held  by  the  Optionee, in any benefit or compensation
          plans and programs, including, but not limited to,  the
          Corporation's life, disability, health, dental, medial,
          savings,  profit sharing, stock purchase and retirement
          plans,  if any, in which the Optionee was participating
          immediately  prior  to  the date  of  the  Transfer  of
          Control,  or  their  equivalent,  or  (B)  provide  the
          Optionee  with  all  other fringe  benefits  (or  their
          equivalent) from time to time in effect for the benefit
          of  any  employee  group which

<PAGE 12>
          customarily  includes a person  holding the employment
          position or a comparable position  with  the  Corporation
          then  held   by   the Optionee.

      9.   INDEMNIFICATION.  In addition to such other rights  of
indemnification as they may have as members of  the  Board  or  a
committee thereof or as officers or employees of the Corporation,
members of the Board, the Committee and any officers or employees
of  the  Corporation to whom authority to act for  the  Board  or
Committee  is  delegated shall be indemnified by the  Corporation
against  all  reasonable  expenses,  including  attorneys'  fees,
incurred  in connection with the defense of any action,  suit  or
proceeding,  or in connection with any appeal therein,  to  which
they or any of them may be party by reason of any action taken or
failure  to act under or in connection with the Plan, Option,  or
any   right  granted  hereunder,  and  against  all  amounts   in
settlement  thereof  (provided such  settlement  is  approved  by
independent legal counsel selected by the Corporation) or paid in
satisfaction  of  a  judgment  in  any  such  action,   suit   or
proceeding, except in relation to matters as to which it shall be
adjudged  in such action, suit or proceeding that such person  is
liable  for gross negligence, bad faith or intentional misconduct
in  duties; PROVIDED, HOWEVER, that within sixty (60) days  after
the  institution of such action, suit or proceeding, such  person
shall  offer  to the Corporation, in writing, the opportunity  at
its  own expense to handle and defend the same.  Without limiting
the  generality of the foregoing, the Corporation shall  pay  the
expenses (including reasonable attorneys' fees) of defending  any
such  claim,  action, suit or proceeds in advance  of  its  final
disposition,  upon receipt of such person's written agreement  to
repay  all amounts advanced if it should ultimately be determined
that  such  person is not entitled to be indemnified  under  this
Section 9.

      10.   TERMINATION  OR  AMENDMENT OF PLAN.   The  Committee,
without  further approval of the stockholders of the Corporation,
may  terminate or amend this Plan at any time in any  respect  as
the   Committee   deems  advisable,  subject  to   any   required
shareholder   or  regulatory  approval  and  to  any   conditions
established  by the terms of such amendment.  In  any  event,  no
termination  or  amendment of the Plan may adversely  affect  any
then  outstanding  Option  or  any  unexercised  portion  thereof
without  the consent of the Optionee, unless such termination  or
amendment  is  required  to enable an  Option  designated  as  an
Incentive Stock Option to qualify as an Incentive Stock Option or
is  necessary  to  comply with any applicable law  or  government
regulation.

      11.   DISSOLUTION OF CORPORATION.  Upon the dissolution  of
the Corporation, the Plan shall terminate and any and all Options
previously  granted hereunder shall lapse on  the  date  of  such
dissolution.

       12.   RIGHTS  AS  STOCKHOLDERS.   No  Optionee,  nor   any
beneficiary  or other person claiming through an Optionee,  shall
have  any  interest  in  any shares of Stock  allocated  for  the
purposes of the Plan or that are subject to an Option until  such
shares  of Stock shall have been issued to the Optionee  or  such
beneficiary or other person.  Furthermore, the existence  of  the
Options shall not affect the right or power of the Corporation or
its   stockholders  to  make  adjustments,  or  to   effect   any
recapitalization,  reorganization,  or  other  changes   in   the
Corporation's capital structure or its business; to issue  bonds,
debentures,  preferred or prior preference stocks  affecting  the
Stock  of the Corporation or the rights thereof; to dissolve  the
Corporation  or  sell  or transfer any  part  of  its  assets  or
business; or to do any other corporate act, whether of a  similar
character or otherwise.


<PAGE 13>

      13.   APPLICATION OF FUNDS.  The proceeds received  by  the
Corporation  from the sale of Stock pursuant to  Options  granted
under this Plan will be used for general corporate purposes.

      14.   CHOICE  OF  LAW.   The validity, interpretation,  and
administration  of  the  Plan  and  of  any  rules,  regulations,
determinations, or decisions made thereunder, and the  rights  of
any  and  all  person  having or claiming to  have  any  interest
therein  or  thereunder,  shall  be  determined  exclusively   in
accordance  with  the  internal laws of  the  State  of  Florida.
Without  limiting  the  generality of the foregoing,  the  period
within which any action in connection with Plan must be commenced
shall  be  governed by the internal laws of the State of  Florida
without  regard to the place where the act or omission complained
of  took place or the resident of any party to such action.   Any
action  in connection with the Plan must be brought in the  State
of Florida, County of Hillsborough.

      15.  NUMBER AND GENDER.  Unless otherwise clearly indicated
in  this Plan, words in the singular or plural shall include  the
plural and singular, respectively, where they would so apply, and
words  in  the  masculine  or neuter  gender  shall  include  the
feminine, masculine or neuter gender where applicable.

      16.  SHAREHOLDER APPROVAL.  The Plan or any increase in the
maximum number of shares of Stock issuable thereunder as provided
in Section 3.1 hereof (THE "MAXIMUM SHARES") shall be approved by
the stockholders of the Corporation within twelve (12) months  of
the date of adoption thereof by the Board.  Options granted prior
to  shareholder approval of the Plan or in excess of the  Maximum
Shares  previously  approved  by the  stockholders  shall  become
exercisable  no earlier than the date of shareholder approval  of
the  Plan or such increase in the Maximum Shares, as the case may
be.

      IN  WITNESS  WHEREOF,  the  undersigned  Secretary  of  the
Corporation certifies that the foregoing Brown & Brown, Inc. 2000
Incentive Stock Option Plan for Employees was duly adopted by the
Board on April 21, 2000.



                                   /S/ LAUREL L. GRAMMIG
                                   ___________________________
                                   Laurel L. Grammig
                                   Secretary





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