BROWN & BROWN INC
DEF 14A, 2000-03-15
INSURANCE AGENTS, BROKERS & SERVICE
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<PAGE 1>
                       BROWN & BROWN, INC.

                         PROXY STATEMENT


        ANNUAL MEETING AND PROXY SOLICITATION INFORMATION

            This   Proxy  Statement  is  first  being   sent   to
shareholders  on or about March 15, 2000 in connection  with  the
solicitation  of  proxies by the Board of Directors  of  Brown  &
Brown, Inc. (the "Company"), to be voted at the Annual Meeting of
Shareholders  to  be  held in the Atlantic  Room  of  the  Hilton
Daytona   Beach  Oceanfront  Resort,  2637  S.  Atlantic  Avenue,
Daytona  Beach, Florida at 9:00 a.m. on Friday, April  21,  2000,
and  at  any adjournment thereof (the "Meeting").  The  close  of
business  on March 3, 2000 has been fixed as the record date  for
the  determination of shareholders entitled to notice of  and  to
vote  at  the  Meeting.  At the close of business on  the  record
date,  the Company had outstanding 13,677,059 shares of $.10  par
value common stock, entitled to one vote per share.

         Shares  represented  by  duly executed  proxies  in  the
accompanying  form received by the Company prior to  the  Meeting
will be voted at the Meeting.  If a shareholder specifies in  the
proxy  a choice with respect to any matter to be acted upon,  the
shares represented by such proxy will be voted as specified.   If
a  proxy card is signed and returned without specifying a vote or
an  abstention  on any proposal, the shares represented  by  such
proxy  will be voted according to the recommendation of the Board
of Directors on that proposal.  The Board of Directors recommends
a  vote  FOR  the election of the directors and the  proposal  to
approve  the  Company's 2000 Incentive Stock  Option  Plan.   The
Board  of Directors knows of no other matters that may be brought
before  the Meeting.  However, if any other matters are  properly
presented for action, it is the intention of the named proxies to
vote on them according to their best judgment.

            Shareholders  who  hold  their  shares   through   an
intermediary must provide instructions on voting as requested  by
their  bank  or broker.  A shareholder who returns  a  proxy  may
revoke  it  at any time before it is voted by taking one  of  the
following  three  actions:  (i)  giving  written  notice  of  the
revocation  to  the Secretary of the Company; (ii) executing  and
delivering a proxy with a later date; or (iii) voting  in  person
at  the Meeting.  Votes cast by proxy or in person at the Meeting
will  be  tabulated by the Company's transfer agent, First  Union
National  Bank,  and  by  one  or  more  inspectors  of  election
appointed  at  the  Meeting, who will also  determine  whether  a
quorum is present for the transaction of business.

         A  shareholder who abstains from voting on any  proposal
will  be  included in the number of shareholders present  at  the
Meeting  for the purpose of determining the presence of a quorum.
Abstentions will not be counted either in favor of or against the
election  of  the  nominees for director or any  other  proposal.
Brokers holding stock for the accounts of their clients who  have
not  been  given specific voting instructions as to a  matter  by
their  clients  may  vote their clients'  proxies  in  their  own
discretion.

         Proxies  may  be solicited by officers,  directors,  and
regular supervisory and executive employees of the Company,  none
of  whom  will  receive  any additional  compensation  for  their

<PAGE 2>

services.   Also,  Corporate Investor  Communications,  Inc.  may
solicit  proxies on behalf of the Company at an approximate  cost
of  $4,000 plus reasonable expenses.  Such solicitations  may  be
made  personally,  or  by mail, facsimile, telephone,  telegraph,
messenger,  or  via the Internet.  The Company will  pay  persons
holding shares of common stock in their names or in the names  of
nominees,  but  not  owning  such shares  beneficially,  such  as
brokerage  houses, banks, and other fiduciaries, for the  expense
of forwarding solicitation materials to their principals.  All of
the costs of solicitation of proxies will be paid by the Company.

          The executive offices of the Company are located at 220
South  Ridgewood Avenue, Daytona Beach, Florida 32114  (telephone
number  (904) 252-9601) and 401 East Jackson Street, Suite  1700,
Tampa, Florida 33602 (telephone number (813) 222-4100).


<PAGE 3>
              SECURITY OWNERSHIP OF MANAGEMENT AND
                    CERTAIN BENEFICIAL OWNERS

           The  following table sets forth, as of March 3,  2000,
information  as to the Company's common stock beneficially  owned
by  (i) each director of the Company, (ii) each executive officer
named in the Summary Compensation Table, (iii) all directors  and
executive officers of the Company as a group, and (iv) any person
who  is  known by the Company to be the beneficial owner of  more
than 5% of the outstanding shares of the Company's common stock.

<TABLE>
<CAPTION>
<S>                             <C>                         <C>
                                Amount and Nature of
Name of Beneficial Owner        Beneficial Ownership(1)(2)  Percent

J. Hyatt Brown(3). . . . . . . .2,725,206                   19.9%
  220 South Ridgewood Avenue
  Daytona Beach, Florida  32114
Samuel P. Bell, III(4) . . . . .    1,650                     *
Bradley Currey, Jr.  . . . . . .   37,500                     *
Jim W. Henderson(5). . . . . . .  134,440                     *
Theodore J. Hoepner. . . . . . .    1,500                     *
David H. Hughes. . . . . . . . .    1,500                     *
Toni Jennings. . . . . . . . . .     ---                      *
Jan E. Smith(6). . . . . . . . .    2,850                     *
Jeffrey R. Paro (7). . . . . . .      570                     *
Laurel L. Grammig. . . . . . . .    9,545                     *
James L. Olivier . . . . . . . .    2,629                     *
William A. Zimmer(8) . . . . . .    4,176                     *
T. Rowe Price
  Associates, Inc.(9). . . . . .1,732,950                   12.7%
 100 E. Pratt Street
 Baltimore, MD 21202
All directors and executive
 officers as a group
  (13 persons) . . . . . . . . .2,944,332                   21.5%
________________
*Less than 1%

</TABLE>
 (1) Beneficial  ownership of shares,  as  determined  in
     accordance   with   applicable   Securities   and   Exchange
     Commission  rules, includes shares as to which a person  has
     or  shares voting power and/or investment power. The Company
     has  been informed that all shares shown are held of  record
     with  sole  voting and investment power, except as otherwise
     indicated.
(2)  The  number  and percentage of shares  owned  by  the
     following  persons include the indicated  number  of  shares
     owned  through the Company's 401(k) Plan as of December  31,
     1999:  Mr.  Henderson -- 64,174; Ms. Grammig -- 3,316;  Mr.
     Zimmer -- 307; all directors and officers  as  a  group -- 71,365.
     The number and percentage of shares owned  by  the
     following  persons include the indicated  number  of  shares
     which  such  persons have been granted under  the  Company's
     Stock  Performance Plan as of December 31,  1999  and  which
     have  satisfied  the  first  condition  for  vesting:  Mr.
     Henderson -- 15,000;  Ms. Grammig -- 3,000;  Mr. Olivier -- 1,365;
     Mr. Zimmer -- 2,730; all officers and directors  as  a
     group -- 34,095.  These Stock Performance Plan shares  have
     voting and dividend rights, but the holders thereof have  no
     power  to sell or dispose of the shares, and the shares  are
     subject to forfeiture.  See "Executive Compensation -  Long-
     Term Incentive Plans - Awards in Last Fiscal Year."
(3)  All  shares are beneficially owned jointly  with  Mr.
     Brown's  spouse,  either directly or indirectly,  and  these
     shares have shared voting and investment power.
(4)  All  shares are held in joint tenancy with Mr. Bell's
     spouse,  and these shares have shared voting and  investment
     power.
(5)  Mr. Henderson's ownership includes 1,500 shares owned
     by  a  son  sharing  his household, as to  which  beneficial
     ownership  is  disclaimed.    All  other  shares  not  owned
     through a Company-sponsored plan are owned jointly with  Mr.
     Henderson's spouse, and these shares have shared voting  and
     investment power.

<PAGE 4>

(6)  Mr. Smith's ownership includes 350 shares owned by his
     spouse, as to which he disclaims beneficial ownership.
(7)  Mr.  Paro  resigned as an executive officer of  the  Company
     effective February 15, 2000, in order to accept a position in the
     Company's West Palm Beach office.
(8)  Mr.  Zimmer resigned as an executive officer of the  Company
     effective March 1, 1999 to accept a position in the Company's
     Jacksonville office.
(9)  Based upon information contained in a report filed by
     T. Rowe Price Associates, Inc. ("Price Associates") with the
     Securities  and  Exchange Commission, these  securities  are
     owned  by  various individuals and institutional  investors,
     including  T.  Rowe Price Small-Cap Value Fund  (which  owns
     825,000   shares,   representing   6.0%   of   the    shares
     outstanding),   for   which  Price  Associates   serves   as
     investment  adviser with power to direct investments  and/or
     sole  power  to  vote the securities. Under  Securities  and
     Exchange Commission rules, Price Associates is deemed to  be
     a  beneficial  owner  of  such  securities;  however,  Price
     Associates   disclaims   beneficial   ownership   of    such
     securities.

                           MANAGEMENT

DIRECTORS AND EXECUTIVE OFFICERS

         Set  forth  below is certain information concerning  the
Company's executive officers and directors nominated for election
at  the Meeting. All directors and officers hold office for  one-
year terms or until their successors are elected and qualified.

<TABLE>
<CAPTION>
<S>                   <C>                       <C>          <C>

                                                             Year First Became
Name                  Positions                 Age          a Director
____                  _________                 ___          _________________

J. Hyatt Brown        Chairman of the Board,     62            1993
                      President and Chief
                      Executive Officer

Jim W. Henderson      Executive Vice President,  53            1993
                      Assistant Treasurer and
                      Director

Samuel P. Bell, III   Director                   60            1993

Bradley Currey, Jr.   Director                   69            1995

Theodore J. Hoepner   Director                   58            1994

David H. Hughes       Director                   56            1997

Toni Jennings         Director                   50            1999

Jan E. Smith          Director                   60            1997

Cory T. Walker        Vice President, Chief      42             ---
                       Financial Officer and
                       Treasurer

Laurel L. Grammig     Vice President, Secretary  41             ---
                       and General Counsel

James L. Olivier      Vice President and         38             ---
                       Assistant General Counsel

</TABLE>

         J.  HYATT  BROWN. Mr. Brown has been the  President  and
Chief  Executive  Officer  of the Company  since  1993,  and  the
Chairman  of  the Board of Directors since 1994.  Mr.  Brown  was
President   and   Chief  Executive  Officer  of   the   Company's
predecessor  corporation from 1961 to 1993.  He was a  member  of
the  Florida  House  of Representatives from 1972  to  1980,  and

<PAGE 5>

Speaker of the House from 1978 to 1980.  Mr. Brown serves on  the
Board  of Directors of SunTrust Banks, Inc., SunTrust Bank,  East
Central  Florida,  N.A., International Speedway Corporation,  The
FPL  Group,  Inc.,  BellSouth Corporation and Rock-Tenn  Company.
He also serves on the Board of Trustees of Stetson University.

         JIM  W.  HENDERSON. Mr. Henderson served as Senior  Vice
President  of  the  Company from 1993 to 1995,  and  was  elected
Executive  Vice  President in 1995.  He  served  as  Senior  Vice
President of the Company's predecessor corporation from  1989  to
1993, and as Chief Financial Officer from 1985 to 1989.

         SAMUEL P. BELL, III.  Mr. Bell has been a shareholder of
the law firm of Pennington, Moore, Wilkinson, Bell & Dunbar, P.A.
since  January 1, 1998 and also serves as Of Counsel to  the  law
firm  of  Cobb Cole & Bell.  Prior to that, he was a  shareholder
and  managing  partner of Cobb Cole & Bell.   He  has  served  as
counsel  to  the  Company and its predecessor  corporation  since
1964.    Mr.  Bell  was  a  member  of  the  Florida   House   of
Representatives from 1974 to 1988.

        BRADLEY CURREY, JR.  Mr. Currey served as Chief Executive
Officer  of  Rock-Tenn Company, a manufacturer of  packaging  and
recycled  paperboard products, from 1989 to 1999 and as  Chairman
of  the Board of Rock-Tenn from 1993 to January 28, 2000, when he
retired.  He also previously served as President (1978-1995)  and
Chief Operating Officer (1978-1989) of Rock-Tenn.  Mr. Currey  is
a  member of the Board of Directors of Genuine Parts Company  and
is  the Chairman of the Board of Trustees of Emory University. He
is also a past Chairman of the Federal Reserve Bank of Atlanta.

         THEODORE J. HOEPNER.  Mr. Hoepner has been the  Chairman
of  the  Board, President and Chief Executive Officer of SunTrust
Banks  of  Florida, Inc. since 1995.  From 1990 through 1995,  he
served  as  Chairman of the Board, President and Chief  Executive
Officer  of  SunBank, N.A.  From 1983 through 1990,  he  was  the
Chairman   of   the   Board  and  Chief  Executive   Officer   of
SunBank/Miami, N.A.

         DAVID  H.  HUGHES.  Mr. Hughes has been Chief  Executive
Officer   of   Hughes   Supply,  Inc.,   a   business-to-business
distributor of construction and industrial supplies, since  1974,
and  has been Chairman of the Board since 1986.  Mr. Hughes is  a
member  of  the  Board  of  Directors of  SunTrust  Banks,  Inc.,
SunTrust  Banks  of  Florida, Inc., Orlando  Regional  Healthcare
Systems,  Arnold Palmer Children's Hospital, Florida  Tax  Watch,
Accord Industries, and Lanier Worldwide, Inc.

        TONI JENNINGS.  Ms. Jennings was elected to the Company's
Board  of  Directors  in 1999.  She has been  President  of  Jack
Jennings & Sons, a commercial construction firm based in Orlando,
Florida, since 1982.  She has been a Florida State Senator  since
1980  and  currently serves as President of the  Florida  Senate.
She  previously  served in the Florida House  of  Representatives
from  1976  to 1980.  She currently serves on the Salvation  Army
Advisory Board and on the Board of Directors of SunTrust Banks of
Florida, Inc.

<PAGE 6>

         JAN E. SMITH.  Mr. Smith has served as President of  Jan
Smith & Company, a commercial real estate and business investment
firm, since 1978.  Mr. Smith is also the managing general partner
of  Ramblers  Rest Resort, Ltd., a recreational vehicle  park  in
Venice, Florida, and President of Travel Associates, Inc.,  which
owns  and  operates  Trexler World Travel Service  in  Charlotte,
North  Carolina.  Mr. Smith also serves on the Board of Directors
of SunTrust Bank, Gulf Coast.

        CORY T. WALKER.  Mr. Walker was appointed Vice President,
Treasurer  and  Chief Financial Officer of the Company  effective
February  15,  2000.   Mr.  Walker  previously  served  as   Vice
President and Chief Financial Officer of the Company from 1992 to
1994.  Between 1995 and February 15, 2000, Mr. Walker  served  as
profit  center  manager  for  the Company's  Oakland,  California
retail office.  Before joining the Company, he was a Senior Audit
Manager for Ernst & Young.

         LAUREL L. GRAMMIG.  Ms. Grammig has been Vice President,
Secretary and General Counsel of the Company since 1994.  She was
a  partner of the law firm of Holland & Knight from 1991  through
1993.

         JAMES  L.  OLIVIER.   Mr. Olivier  was  elected  a  Vice
President  of  the  Company in 1998 and has served  as  Assistant
General  Counsel  since joining the Company in  1996.   Prior  to
that,  Mr.  Olivier was a partner of the law firm  of  Holland  &
Knight.

MEETINGS OF THE BOARD OF DIRECTORS AND STANDING COMMITTEES

         During 1999, the Company's Board of Directors held  four
meetings.  Each incumbent director attended at least 75%  of  the
total  number  of  Board meetings and meetings of  committees  of
which he or she is a member.

         The  Company's  Board of Directors  has  a  Compensation
Committee  and  an  Audit Committee.  The Compensation  Committee
currently  consists of Samuel P. Bell, III (Chairman),  J.  Hyatt
Brown, Bradley Currey, Jr., Theodore J. Hoepner, David H. Hughes,
Toni  Jennings  and  Jan  E. Smith.  The  Compensation  Committee
recommends  to the Board base salary levels and bonuses  for  the
Chief  Executive  Officer and approves  the  guidelines  used  to
determine  salary  levels  and bonuses for  the  other  executive
officers  of  the  Company. See "Executive Compensation  -- Board
Compensation  Committee Report on Executive  Compensation."   The
Compensation  Committee  also reviews and  makes  recommendations
with  respect to the Company's existing and proposed compensation
plans,  and  is responsible for administering the Company's  1990
Employee Stock Purchase Plan and the Stock Performance Plan.  The
Compensation Committee met four times in 1999.

        The members of the Audit Committee currently are Theodore
J.  Hoepner (Chairman), Samuel P. Bell, III, Bradley Currey, Jr.,
David  H. Hughes, Toni Jennings and Jan E. Smith.  The duties  of
the  Audit  Committee, which met four times during 1999,  are  to
recommend  to the Board of Directors the selection of independent
certified   public  accountants,  to  meet  with  the   Company's
independent certified public accountants to review the scope  and
results  of  the annual

<page 7>

audit, and to consider various accounting and auditing matters
related to the Company, including its system of internal controls
and financial management practices.

          The Company does not have a nominating committee.  This
function is performed by the Board of Directors.

COMPENSATION OF DIRECTORS

          Directors who are not employees of the Company are paid
$4,000  for each Board meeting attended in person and $2,000  for
each  Board  meeting  attended by telephone.   Directors  receive
$1,500 for each committee meeting attended if such meetings occur
other  than  in  conjunction with regularly  scheduled  quarterly
Board  meetings.  In 1999, Mr. Hughes and Mr. Smith each received
$1,500 for their service on a special committee appointed by  the
Board of Directors.

        All directors receive reimbursement of reasonable out-of-
pocket expenses incurred in connection with meetings of the Board
of  Directors.   No director who is an employee  of  the  Company
receives  separate  compensation  for  services  rendered  as   a
director.

     SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

         Section  16(a) of the Securities Exchange  Act  of  1934
requires  the  Company's executive officers  and  directors,  and
persons  who own more than ten percent of the outstanding  shares
of  common stock of the Company, to file reports of ownership and
changes in ownership with the Securities and Exchange Commission.
Officers, directors and ten percent shareholders are required  by
SEC regulations to furnish the Company with copies of all Section
16(a) reports they file.

         Based solely on its review of the copies of such reports
received   by  it,  and  written  representations  from   certain
reporting persons that no SEC Form 5s were required to  be  filed
by  those  persons, the Company believes that  during  1999,  its
officers,  directors  and  ten percent beneficial  owners  timely
complied with all applicable filing requirements.


<PAGE 8>
                     EXECUTIVE COMPENSATION

         The following table sets forth the compensation received
by  the  Company's  Chief Executive Officer and  the  four  other
highest  paid  executive officers in 1999 (the  "Named  Executive
Officers") for services rendered to the Company for each  of  the
three  years in the period ended December 31, 1999.  Compensation
information is also provided with respect to William  A.  Zimmer,
who  served  as  Vice  President,  Chief  Financial  Officer  and
Treasurer of the Company through February 28, 1999.

<TABLE>
<CAPTION>
SUMMARY COMPENSATION TABLE

<S>                               <C>      <C>          <C>       <C>

Name and                                   Annual Compensation     All Other
Principal                                                        Compensation
Position                           Year    Salary($)    Bonus($)  ($)(1)(2)


J. Hyatt Brown                     1999    426,381      292,364    6,400
 Chairman of the Board, President  1998    415,990      253,973    6,400
 & Chief Executive Officer         1997    396,200      218,942    4,000

Jim W. Henderson                   1999    325,350      254,000    6,400
 Executive Vice President          1998    296,927      209,000    6,400
                                   1997    271,936      148,000    6,400

Laurel L. Grammig                  1999    123,943       69,000    6,400
 Vice President, Secretary         1998    125,432       60,000    6,400
 & General Counsel                 1997    115,000       40,880    5,993

Jeffrey R. Paro(3)                 1999     93,147       60,000    4,926
 Vice President, Chief Financial   1998     79,998       30,000    3,400
 Officer & Treasurer               1997     30,000        5,000      360

James L. Olivier                   1999    108,951       15,000    4,887
 Vice President & Assistant        1998     91,533       13,230    4,165
  General  Counsel                 1997     83,927       12,600    3,837

William A. Zimmer                  1999    123,105       75,000    6,400
 Former Vice President,  Chief     1998    114,503       60,000    5,580
 Financial  Officer  &  Treasurer  1997     84,670       25,000    3,435


</TABLE>
__________

(1)   Amounts  shown  represent the Company's  401(k)  plan
      profit sharing and matching contributions.
(2)   Certain  of  the Named Executive Officers  have  been
      granted  shares  of  performance stock under  the  Company's
      Stock  Performance Plan.  For a description of the terms  of
      such grants, the number of shares granted, and the value  of
      such   shares,  see  "Executive  Compensation -- Long-Term
      Incentive Plans -- Awards in Last Fiscal Year."
(3)   Mr.  Paro  resigned as an executive officer effective
      February  15,  2000.   Compensation  information  for 1997
      reflects the fact that Mr. Paro joined the Company in July, 1997.

<PAGE 9>

OPTION GRANTS IN 1999

         No  stock  options were granted to the  Named  Executive
Officers in 1999.

AGGREGATE  OPTION EXERCISES IN 1999 AND DECEMBER 31, 1999  OPTION VALUES

         None  of the Named Executive Officers exercised  Company
stock  options during the year ended December 31, 1999, and  none
of  the  Named Executive Officers held unexercised Company  stock
options as of December 31, 1999.

LONG-TERM INCENTIVE PLANS -- AWARDS IN LAST FISCAL YEAR

      Grants of stock under the Company's Stock Performance  Plan
are intended to provide an incentive for key employees to achieve
long-range  performance  goals  of  the  Company,  generally   by
providing incentives to remain with the Company for a long period
after  the  grant date and by tying the vesting of the  grant  to
appreciation of the Company's stock price.  The table below  sets
forth  the number of shares of performance stock granted  to  the
Named Executive Officers in 1999 and the criteria for vesting.

<TABLE>
<CAPTION>

<S>                     <C>                             <C>
                                              Performance or Other Period
Name                 Number of Shares(1)(2)  Until Maturation or Payout(3)

J. Hyatt Brown              ---                          ---
Jim W. Henderson            ---                          ---
Laurel L. Grammig           ---                          ---
Jeffrey R. Paro             735                          15 years
James L. Olivier          2,000                          15 years
William A. Zimmer           ---                          ---

</TABLE>
________________

(1)  None of the shares of performance stock granted to the
     Named  Executive Officers has vested as of the date of  this
     Proxy Statement. In order for the grants described above  to
     fully  vest,  the  grantee would have  to  remain  with  the
     Company  for  a  period of 15 years from the date  of  grant
     (subject to the exceptions set forth in footnote (3)  below)
     and the Company's stock price would have to appreciate at  a
     rate  of 20% per year for the five-year period beginning  on
     the  grant  date  in  1999.  For each 20%  increase  in  the
     Company's   stock   price  within  such  five-year   period,
     dividends  will  be payable to the grantee  on  20%  of  the
     shares  granted and the grantee will have the power to  vote
     such  shares.   The grantee will not have any of  the  other
     indicia  of  ownership (e.g., the right to sell or  transfer
     the shares) until such shares are fully vested.
(2)  The  dollar values of the grants to Mr. Paro and  Mr.
     Olivier  on  the  dates of grant were $25,770  and  $72,000,
     respectively.  These values represent the number  of  shares
     granted  multiplied  by  the closing  market  price  of  the
     Company's common stock on the New York Stock Exchange on the
     respective dates of grant.  The aggregate number  of  shares
     of performance stock granted to the Named Executive Officers
     as of December 31, 1999 were 23,825 for Mr. Henderson, 5,940
     for  Ms. Grammig, 1,470 for Mr. Paro, 4,835 for Mr. Olivier,
     and  4,935 for Mr. Zimmer.  The dollar values of all  shares
     of performance stock granted to the Named Executive Officers
     as  of  December  31, 1999 were $912,795 for Mr.  Henderson,
     $227,576 for Ms. Grammig, $56,319 for Mr. Paro, $185,241 for
     Mr. Olivier and $189,072 for Mr. Zimmer.
(3)  If  the  grantee's   employment with  the  Company  were  to
     terminate before the end of the 15-year vesting period, such
     grantee's interest in his or her shares would be forfeited unless
     (i)  the  grantee  has attained age 64, (ii)  the  grantee's
     employment with the Company terminates as a result of his or her
     death or disability,

<PAGE 10>

     or (iii) the Compensation Committee, in its sole and absolute
     discretion, waives the conditions of the grant of performance stock.

EMPLOYMENT AND DEFERRED COMPENSATION AGREEMENTS

         Effective July 29, 1999, J. Hyatt Brown entered into  an
Employment Agreement that superseded Mr. Brown's prior  agreement
with  the  Company.  The agreement provides that Mr.  Brown  will
serve  as  Chairman of the Board, President and  Chief  Executive
Officer.   The  agreement also provides that upon termination  of
employment, Mr. Brown will not directly or indirectly solicit any
of the Company's customers for a period of three years.

         The agreement requires the Company to make a payment  to
an  escrow  account upon a Change of Control (as defined  in  the
agreement) of the Company.  If, within three years after the date
of  such Change of Control, Mr. Brown is terminated or he resigns
as  a  result of certain Adverse Consequences (as defined in  the
agreement), the amount in the escrow account will be released  to
Mr.  Brown.  The amount of the payment will be equal to two times
the  following amount:  three times the sum of Mr. Brown's annual
base  salary and most recent annual bonus, multiplied by a factor
of  one plus the percentage representing the percentage increase,
if  any,  in the price of the common stock of the Company between
the  date of the agreement and the close of business on the first
business  day following the date the public announcement  of  the
Change  of  Control is made.  Mr. Brown will also be entitled  to
receive  all benefits he enjoyed prior to the Change  of  Control
for  a period of three years after the date of termination of his
employment.

        A "Change of Control" includes the acquisition by certain
parties  of  30%  or  more  of the Company's  outstanding  voting
securities,  certain changes in the composition of the  Board  of
Directors that are not approved by the incumbent Board,  and  the
approval  by the Company's shareholders of a plan of liquidation,
certain  mergers or reorganizations, or the sale of substantially
all   of   the  Company's  assets.   The  "Adverse  Consequences"
described  above generally involve a breach of the  agreement  by
the  Company, a change in the terms of Mr. Brown's employment,  a
reduction  in  the Company's dividend policy, or a diminution  in
Mr. Brown's role or responsibilities.

         The  Company entered into the agreement with  Mr.  Brown
after  determining  that  it was in the  best  interests  of  the
Company and its shareholders to retain his services in the  event
of  a threat or occurrence of a Change of Control and thereafter,
without  alternation  or diminution of his continuing  leadership
role in determining and implementing the strategic objectives  of
the  Company.  The Company also recognized that, unlike other key
personnel throughout the Company who participate in the Company's
Stock  Performance Plan, Mr. Brown does not participate  in  that
plan and would not enjoy the benefit of the immediate vesting  of
stock interests granted pursuant to that plan in the event  of  a
Change of Control.

         On  April  28,  1993, Jim W. Henderson entered  into  an
employment  agreement  with the Company.  The  agreement  may  be
terminated  by either party upon 30 days advance written  notice.
Compensation  under  this agreement is  at  amounts  agreed  upon
between  the  Company  and  Mr.  Henderson  from  time  to  time.
Additionally,   for  a  period  of  three  years  following   the

<PAGE 11>

termination of employment, this agreement prohibits Mr. Henderson
from directly or indirectly soliciting or servicing the Company's
customers.

COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

         The  members  of  the  Company's Compensation  Committee
during  1999 were Samuel P. Bell, III (Chairman), J. Hyatt Brown,
Bradley  Currey, Jr., Theodore J. Hoepner, David H. Hughes,  Toni
Jennings  and Jan E. Smith.  Mr. Brown is the Company's Chairman,
President and Chief Executive Officer.

         Samuel  P.  Bell, III is a partner in the  law  firm  of
Pennington, Moore, Wilkinson, Bell & Dunbar, P.A. and  serves  as
Of Counsel to the law firm of Cobb Cole & Bell.  Cobb Cole & Bell
performed  services for the Company in 1999 and  is  expected  to
continue to perform legal services for the Company during 2000.

         J.  Hyatt  Brown  is  a significant  shareholder  and  a
director  of  Rock-Tenn  Company, which  is  a  customer  of  the
Company. Rock-Tenn's former Chairman and Chief Executive Officer,
Bradley Currey, Jr., is a director of the Company and a member of
the Company's Compensation Committee.

         Theodore  J.  Hoepner  is the  Chairman  of  the  Board,
President  and  Chief  Executive Officer  of  SunTrust  Banks  of
Florida,  Inc.,  which is the parent company  of  SunTrust  Bank,
Central  Florida,  N.A.  The Company has a $50  million  line  of
credit  with  SunTrust Bank, Central Florida, N.A.   The  Company
expects  to continue to use SunTrust Bank, Central Florida,  N.A.
during  2000  for  some of its cash management requirements.   J.
Hyatt  Brown and David H. Hughes are directors of SunTrust Banks,
Inc., the parent company of SunTrust Banks of Florida, Inc.   Mr.
Brown is also a director of SunTrust Banks, East Central Florida,
N.A.   Mr.  Hughes  and  Toni Jennings  serve  on  the  Board  of
Directors  of SunTrust Banks of Florida, Inc., and Jan  E.  Smith
serves on the Board of Directors of SunTrust Bank, Gulf Coast.


<PAGE 12>

NOTWITHSTANDING ANYTHING TO THE CONTRARY SET FORTH IN ANY OF  THE
COMPANY'S  PREVIOUS FILINGS UNDER THE SECURITIES ACT OF  1933  OR
THE SECURITIES EXCHANGE ACT OF 1934 THAT MIGHT INCORPORATE FUTURE
FILINGS, INCLUDING THIS PROXY STATEMENT, IN WHOLE OR IN PART, THE
FOLLOWING   BOARD  COMPENSATION  COMMITTEE  REPORT  ON  EXECUTIVE
COMPENSATION  AND THE PERFORMANCE GRAPH SHALL NOT BE INCORPORATED
BY REFERENCE INTO ANY SUCH FILINGS.

BOARD COMPENSATION COMMITTEE REPORT ON EXECUTIVE COMPENSATION

     The Company's overall compensation philosophy is as follows:

- - Attract and retain high-quality people, which is crucial to
  both the short-term and long-term success of the Company;

- - Reinforce strategic performance objectives through the  use
  of incentive compensation programs; and

- - Create  a  mutuality  of  interest  between  the  executive
  officers and shareholders through compensation structures  that
  share the rewards and risks of strategic decision-making.

        BASE COMPENSATION.  Salary levels for officers other than
the Chief Executive Officer are determined by the Chief Executive
Officer  each  year  during  the first  quarter  based  upon  the
qualitative performance of each officer during the previous  year
and  guidelines  approved by the Compensation Committee.   If  an
officer  has  had no change in duties, the percentage  of  annual
salary  increases for such officer generally is  expected  to  be
approximately  3-5%  of the officer's base  salary.   Exceptional
performance  or  a  change in the officer's responsibilities  may
merit a larger increase.

         ANNUAL  BONUSES.  Bonuses for managers of the  Company's
Retail  Division  profit centers are established  by  the  profit
center  manager  from a bonus pool allocated  to  that  manager's
profit  center through a pre-determined formula.   For  1999,  in
each  Retail Division profit center, the aggregate annual bonuses
to  be allocated among the employees of that profit center ranged
from  3%  to 12% of that profit center's operating profit  before
interest,  amortization  and profit center  bonus.   The  highest
bonus  percentage  level  is not met until  the  profit  center's
operating  profit  percentage is equal to or  greater  than  28%.
Other divisions of the Company have similar objective measures of
bonus potential based on achievement of targeted operating or pre-
tax  goals.  The annual bonus for Mr. Henderson, who, in addition
to  other  duties, served as the profit center  manager  for  the
Daytona  Beach  retail  operation, was  established  based  on  a
subjective allocation of the aggregate profit center bonus earned
by the Daytona Beach retail profit center.

        The bonuses for the executive officers who are not profit
center  managers  are determined by the Chief  Executive  Officer
based  primarily on objective criteria, such as a  percentage  of
the  officer's salary, the earnings growth of the  Company  as  a
whole,  and  a  subjective analysis of the officer's  duties  and
performance.

<PAGE 13>

         LONG-TERM  COMPENSATION.  The Committee may  also  grant
shares  of  performance stock to officers and other key employees
based upon salary levels, sales production levels and performance
evaluations.  Grants of performance stock were made  in  1999  to
certain of the Named Executive Officers, as well as to other non-
executive  employees of the Company.  See "Executive Compensation
- -- Long-Term Incentive Plans -- Awards in Last Fiscal Year."

         CEO  COMPENSATION.  With respect to the salary and bonus
of  J.  Hyatt Brown, the Chairman, President and Chief  Executive
Officer of the Company, the Compensation Committee annually  sets
these  amounts by reference to the general operating  performance
of the Company. The performance criteria most closely examined by
the  Committee  are  improvements in the Company's  earnings  per
share  and  net income, as well as the continuing growth  of  the
Company's  business.  The Committee also considers salary  levels
of  chief executive officers in companies similar to the  Company
and   makes  adjustments  believed  appropriate  based  upon  the
differences  in  size of the peer companies as  compared  to  the
Company.   The  Committee reports the salary  and  bonus  amounts
recommended for the Chief Executive Officer to the full Board  of
Directors  and responds to questions, if any.  At that time,  the
Board may change salary levels or bonus amounts.

          The   $292,364  bonus  recommended  by  the   Committee
(excluding   Mr.   Brown,  who  did  not  participate   in   this
determination) and approved by the Board (excluding Mr. Brown) is
15%  higher than Mr. Brown's 1998 bonus.  This increase  reflects
the  15% increase in the Company's earnings per share over  1998,
as originally reported.

         The financial performance of the Company during 1999 was
at the expected budgeted levels, and the Committee took this into
consideration in establishing compensation levels.

                                           COMPENSATION COMMITTEE

                                            Samuel P.  Bell, III (Chairman)
                                            J. Hyatt Brown
                                            Bradley  Currey, Jr.
                                            Theodore J. Hoepner
                                            David H. Hughes
                                            Toni Jennings
                                            Jan E. Smith

<PAGE 14>


                        PERFORMANCE GRAPH

           The  following  graph  is  a comparison  of  five-year
cumulative  total  returns  for the  Company's  common  stock  as
compared  with  the cumulative total return for  the  Standard  &
Poor's 500 Index, and a group of peer insurance broker and agency
companies  (Aon  Corporation, Arthur J. Gallagher  &  Co.,  Hilb,
Rogal  and  Hamilton  Company, and Marsh  &  McLennan  Companies,
Inc.).  The returns of the companies have been weighted according
to their respective stock market capitalizations as of January 1,
1999, for purposes of arriving at a peer group average. The total
return calculations are based upon an assumed $100 investment  on
December 31, 1994, with all dividends reinvested.

<TABLE>
<CAPTION>

<S>                       <C>   <C>     <C>     <C>     <C>     <C>
                          1994  1995    1996    1997    1998    1999

Brown  & Brown, Inc.      100   116.57  126.34  212.23  250.95  277.60

S&P   500  Index          100   134.12  161.29  211.30  267.65  319.91

Peer Group of Insurance
 Agents and Brokers       100   132.24  161.54  230.82  251.48  352.13

</TABLE>

         The  Company  cautions that the stock price  performance
shown  in  the  graph  should  not be  considered  indicative  of
potential future stock price performance.

               PROPOSAL 1 - ELECTION OF DIRECTORS

         The  eight  nominees for election as  directors  at  the
Meeting  are J. Hyatt Brown, Samuel P. Bell, III, Bradley Currey,
Jr., Jim W. Henderson, Theodore J. Hoepner, David H. Hughes, Toni
Jennings  and Jan E. Smith.  Information concerning each  of  the
nominees  is set forth under the caption "Management --  Directors
and  Executive  Officers." All nominees are now  members  of  the
Board  of Directors.  If elected, each of the nominees will serve
a one-year term until the next Annual Meeting of Shareholders.

         Approval  of  the election of directors will  require  a
plurality of the votes cast at the Meeting, provided a quorum  is
present.  Unless otherwise indicated, votes will be cast pursuant
to  the  accompanying proxy FOR the election of  these  nominees.
Should   any  nominee  become  unable  or  unwilling  to   accept
nomination  or election for any reason, it is expected  that  the
resulting vacancy will not immediately be filled.  The Board  has
no  reason to believe that any of the nominees will be unable  or
unwilling to serve if elected.


<PAGE 15>

     PROPOSAL 2 -- ADOPTION OF THE COMPANY'S 2000 INCENTIVE
                        STOCK OPTION PLAN

         At  the  Meeting, the shareholders will be requested  to
approve  the  Company's  2000 Incentive Stock  Option  Plan  (the
"Plan").  The Board recommends approval of the Plan to allow  the
Company  to  continue to attract and retain  the  best  available
employees and provide an incentive for such persons to use  their
best  efforts  on  the Company's behalf. For these  reasons,  the
Board  of Directors has unanimously adopted resolutions approving
the  Plan  and recommending its approval to the shareholders.   A
copy  of  the  Plan may be obtained upon written request  to  the
Company's  Corporate  Secretary at the  address  listed  on  page 15.

DESCRIPTION OF THE PLAN

         Each  employee of the Company or any subsidiary  of  the
Company  is  eligible to participate in the Plan.   However,  the
Company anticipates that grants under the Plan will initially  be
made  only to top-ranking regional executives.  Each of the Named
Executive Officers is also eligible to receive a grant of options
under  the  Plan.   Directors who are not also employees  of  the
Company are not eligible to participate in the Plan.

         An aggregate of 300,000 shares of common stock have been
reserved  for  issuance under the Plan.  The Company  cannot  now
determine the number of options to be granted in the future under
the  Plan  to  all  current employees who are executive  officers
either  individually or as a group.  No options were  granted  to
employees  in  1999.  The closing price of the  Company's  common
stock on March 3, 2000 was $32.94 per share.

        The Compensation Committee of the Board of Directors (the
"Committee")  has authority to grant options to  employees  under
the  Plan  and is responsible for the general administration  and
interpretation  of the Plan.  The Plan provides that  members  of
the  Committee  have a right to indemnification with  respect  to
claims  arising  against them individually as a result  of  their
administration  of  the  Plan,  except  in  the  case  of   gross
negligence, bad faith or intentional misconduct.  No director may
participate  in any decision relating exclusively  to  an  option
granted to that director.

         The  Committee has authority to establish the  terms  of
each  option grant, including the number of options granted,  the
vesting   schedule  and  exercisability.   The    Committee   may
establish  performance goals as a prerequisite to exercisability,
and  such goals and other terms need not be uniform among various
participants.  Each employee granted options under the Plan  will
be  required to enter into an option agreement with the  Company,
setting  forth  the terms and conditions of the grant,  including
any  performance goals that are a prerequisite to exercising  the
grant.

         Options  granted under the Plan may be either "incentive
stock options," as defined in Section 422 of the Internal Revenue
Code  of  1986,  as amended (the "Code"), or non-qualified  stock
options.   The  exercise price for any option  designated  as  an
incentive stock option must be the fair market value of the stock
subject  to  such  option as of the date  of  grant,  unless  the
grantee

<PAGE 16>

owns 10% or more of the voting power of the Company,  in
which  case the exercise price must be at least 110% of the  fair
market value of such stock as of the date of grant.  Options  not
intended to qualify as incentive stock options may be granted  at
exercise  prices less than the fair market value at the  time  of
the grant.  Moreover, to the extent that the fair market value of
that  portion  of  any grant of incentive stock options  that  is
exercisable  for  the  first  time  in  any  given  year  exceeds
$100,000,  such  options will be treated as  non-qualified  stock
options.

         If  the  Company  undergoes certain  events  or  changes
regarding its capital structure, such as a stock dividend,  stock
split, reverse stock split, recapitalization, reclassification or
a  similar  event, appropriate adjustments will be  made  to  the
number and class of shares available for issuance under the  Plan
and  the  number and class of shares relating to any  outstanding
options.   Appropriate  adjustments  would  also  be  made  if  a
majority  of  the shares which are the same class as  the  shares
that  are  subject  to  outstanding options  are  exchanged  for,
converted   into,   or  otherwise  become   shares   of   another
corporation.  If such an event occurs, the Committee  will  amend
the   outstanding  options  to  provide  that  such  options  are
exercisable for or with respect to such new shares.

         No  option  granted under the Plan will  be  exercisable
after the expiration of ten years after the effective date of the
grant.   In  addition, no stock option granted  to  a  beneficial
owner of 10% or more of the Company's outstanding shares will  be
exercisable  after  the  expiration  of  five  years  after   the
effective date of the grant.

        Generally, options may be exercised only while the option
holder  is an employee of the Company, or within a limited period
after  the employee leaves employment with the Company  or  after
the  employee's  retirement, disability, or  death.   During  the
option  holder's lifetime, an option is exercisable only  by  the
option  holder.   Options are not transferable  except  upon  the
death  of  the  option holder, or as the Committee may  otherwise
permit.   If  the option holder's employment is terminated  under
certain  circumstances  following a  change  of  control  of  the
Company,  the option holder will become 100% vested in the  grant
and  may  exercise the option for a period of three months  after
the date of termination.

         Except  as  may  be required by law, the  Committee  may
terminate  or  amend  the  Plan  at  any  time  without   further
shareholder  or regulatory approval.  However, no termination  or
amendment  of the Plan may adversely affect any then  outstanding
option without the consent of the option holder.

         On  the date of exercise, the option holder may pay  the
full  option price in cash, in shares of common stock  previously
acquired by the option holder valued at fair market value, or  in
any  other form of consideration approved by the Committee.   The
use of previously acquired shares to pay the option price enables
the  option holder to avoid the need to fund the entire  purchase
with  cash.   Upon  exercise of an option, the number  of  shares
subject  to  the option and the number of shares available  under
the  Plan for future option grants will be reduced by the  number
of shares with respect to which the option is exercised.

<PAGE 17>

        Unless earlier terminated by the Committee, the Plan will
be  in effect until options have been granted and exercised  with
respect to all shares available for the Plan.  However, no option
can  be granted under the Plan more than ten years after the Plan
has been approved by the Company's shareholders.

TAX CONSEQUENCES

         The  federal  income tax consequences  of  a  director's
participation in the Plan are complex and subject to change.  The
following  discussion  is only a summary  of  the  general  rules
applicable to the Plan.

         Options  granted under the Plan may be either  incentive
stock  options or non-qualified stock options.  Options that  are
designated as incentive stock options are intended to qualify  as
such  under  Section 422 of the Code.  With respect to  incentive
stock  options, neither the grant Nor the exercise of the  option
will subject the employee to taxable income, other than under the
Alternative Minimum Tax (Section 56(b)(3) of the Code), which  is
not  discussed in detail in this summary.  There is  no  required
tax  withholding  in  connection with the exercise  of  incentive
stock  options.   Upon  the  ultimate disposition  of  the  stock
obtained  on  an  exercise  of  an incentive  stock  option,  the
employee's  entire gain will be taxed at the rates applicable  to
long-term capital gains, provided the employee has satisfied  the
prescribed  holding periods relating to incentive  stock  options
and  the  underlying stock.  This treatment  will  apply  to  the
entire  amount  of  gain recognized on the  sale  of  the  stock,
including  the  portion of gain that reflects the spread  on  the
date  of  exercise between the fair market value of the stock  at
the  time of grant and the fair market value of the stock at  the
time of exercise.

        The Company does not receive a compensation deduction for
tax  purposes with respect to incentive stock options.   However,
if  the  employee disposes of the stock purchased on exercise  of
the  incentive  stock  option prior  to  the  applicable  holding
periods required by Section 422 of the Code, the Company will  be
entitled  to  a deduction equal to the employee's realization  of
ordinary   income  by  virtue  of  the  employee's  disqualifying
disposition.

      Non-qualified stock options granted under the Plan will not
qualify  for any special tax benefits to the option  holder.   An
option holder generally will not recognize any taxable income  at
the  time  he or she is granted a non-qualified option.  However,
upon  its  exercise,  the option holder will  recognize  ordinary
income  for  federal tax purposes measured by the excess  of  the
fair market value of the shares at the time of exercise over  the
exercise price.  The income realized by the option holder will be
subject to income and other employee withholding taxes.

         The  option holder's basis for determination of gain  or
loss upon the subsequent disposition of shares acquired upon  the
exercise of a non-qualified stock option will be the amount  paid
for  such shares plus any ordinary income recognized as a  result
of  the  exercise of such option.  Upon disposition of any shares
acquired  pursuant  to  the  exercise of  a  non-qualified  stock
option,  the  difference between the sale price  and  the  option
holder's basis in the shares will be treated as a capital gain or
loss  and  generally will be characterized as  long-term  capital
gain  or loss if the shares have been held for more than one year
at the time of their disposition.

<PAGE 18>

        In general, there will be no federal income tax deduction
allowed  to the Company upon the grant or termination of  a  non-
qualified  stock option or a sale or disposition  of  the  shares
acquired  upon  the  exercise  of a non-qualified  stock  option.
However, upon the exercise of a non-qualified stock option  by  a
holder,  the Company will be entitled to a deduction for  federal
income  tax purposes equal to the amount of ordinary income  that
an  option  holder is required to recognize as a  result  of  the
exercise, provided that the deduction is not otherwise disallowed
under the Code.

VOTE REQUIRED AND BOARD RECOMMENDATION

         Approval  of the Plan requires more votes  in  favor  of
adoption  of the plan than those against adoption.  The Board  of
Directors recommends a vote FOR the adoption of the Plan.


 INFORMATION CONCERNING INDEPENDENT CERTIFIED PUBLIC ACCOUNTANTS

         Representatives  of Arthur Andersen LLP,  the  Company's
independent  public auditors, are expected to be present  at  the
Meeting  with the opportunity to make a statement if they  desire
to  do  so  and  to  respond to appropriate  questions  posed  by
shareholders.


                    PROPOSALS OF SHAREHOLDERS

          Proposals  of shareholders intended to be presented  at
the  2001 Annual Meeting of Shareholders must be received by  the
Company  no  later than November 17, 2000 to be included  in  the
Company's  proxy  statement and form of  proxy  related  to  that
meeting.   Shareholders who intend to present a proposal  at  the
2001  Annual  Meeting without inclusion of such proposal  in  the
Company's proxy materials are required to provide notice of  such
proposal  to  the Company no later than January  31,  2001.   The
Company reserves the right to reject, rule out of order, or  take
other  appropriate action with respect to any proposal that  does
not comply with these and other applicable requirements.


<PAGE 19>

                          OTHER MATTERS

           THE COMPANY WILL PROVIDE TO ANY SHAREHOLDER, UPON  THE
WRITTEN  REQUEST  OF SUCH PERSON, A COPY OF THE COMPANY'S  ANNUAL
REPORT  ON FORM 10-K, INCLUDING THE FINANCIAL STATEMENTS AND  THE
SCHEDULES  THERETO, FOR ITS FISCAL YEAR ENDED DECEMBER 31,  1999,
AS  FILED WITH THE SECURITIES AND EXCHANGE COMMISSION PURSUANT TO
RULE  13A-1 UNDER THE SECURITIES EXCHANGE ACT OF 1934.  ANY  SUCH
REQUEST  SHOULD  BE  DIRECTED TO BROWN & BROWN,  INC.,  401  EAST
JACKSON  STREET,  SUITE  1700, TAMPA, FLORIDA  33602,  ATTENTION:
CORPORATE  SECRETARY. NO CHARGE WILL BE MADE FOR COPIES  OF  SUCH
ANNUAL  REPORT;  HOWEVER, A REASONABLE CHARGE WILL  BE  MADE  FOR
COPIES OF THE EXHIBITS.

                             By Order of the Board of Directors

                             /S/ LAUREL L. GRAMMIG
                             Laurel L. Grammig
                             Secretary
Tampa, Florida
March 15, 2000

<PAGE 20>
                       BROWN & BROWN, INC.

 [CHETTAH RUNNING FROM LEFT TO RIGHT THROUGH THE BROWN & BROWN,
                           INC. LOGO]

                 ANNUAL MEETING OF SHAREHOLDERS
             HILTON DAYTONA BEACH OCEANFRONT RESORT
                          ATLANTIC ROOM
                     2637 S. ATLANTIC AVENUE
                     DAYTONA BEACH, FLORIDA

                     FRIDAY, APRIL 21, 2000
                            9:00 A.M.


                      FOLD AND DETACH HERE
_________________________________________________________________________
                       BROWN & BROWN, INC.
   PROXY SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS FOR THE
    ANNUAL MEETING OF SHAREHOLDERS TO BE HELD APRIL 21, 2000

         The  undersigned hereby appoints Laurel L.  Grammig  and
Cory  T.  Walker and each of them as proxies with full  power  of
substitution,  with all the powers the undersigned would  possess
if  personally  present, to vote all shares of  Common  Stock  of
Brown & Brown, Inc. which the undersigned is entitled to vote  at
the   Annual  Meeting  of  Shareholders  and  any  adjournment(s)
thereof.

     A  vote FOR proposals 1 and 2 is recommended by the Board of
Directors.

1.  ELECTION  OF DIRECTORS   FOR all nominees listed below  WITHHOLD AUTHORITY
                             (except as marked to the       to vote for all
                              contrary below)  __           nominees listed __
                                              |__|          below          |__|


(INSTRUCTION:  TO WITHHOLD AUTHORITY TO VOTE FOR  ANY  INDIVIDUAL
NOMINEE,  STRIKE A LINE THROUGH THE NOMINEE'S NAME  IN  THE  LIST BELOW)

        J. Hyatt Brown; Samuel P. Bell, III; Bradley Currey, Jr.;
        Jim W. Henderson; Theodore J. Hoepner; David H. Hughes; Toni
        Jennings; Jan E. Smith

2. PROPOSAL  TO ADOPT THE COMPANY'S 2000 INCENTIVE STOCK OPTION PLAN
        __           __               __
       |__| FOR     |__| AGAINST     |__|  ABSTAIN

3. In their discretion the Proxies are authorized to vote
   upon  such  other business as may properly come  before  the
   meeting.
                                        __
I will be attending the annual meeting |__|    Print Name below

_______________________________________________


<PAGE 20>





















                       FOLD AND DETACH HERE
_________________________________________________________________

PERSONS  WHO DO NOT INDICATE ATTENDANCE AT THE ANNUAL MEETING  ON
THIS  PROXY  CARD  MAY  BE  REQUIRED TO PRESENT  PROOF  OF  STOCK
OWNERSHIP TO ATTEND.

         THIS  PROXY WHEN PROPERLY EXECUTED WILL BE VOTED IN  THE
MANNER  DIRECTED  HEREIN BY THE UNDERSIGNED  SHAREHOLDER.  IF  NO
DIRECTION IS MADE, THIS PROXY WILL BE VOTED FOR PROPOSALS  1  AND 2.

        Please sign exactly as name appears at left.  When shares
are  held  by  joint tenants, both should sign. When  signing  as
attorney,  executor, administrator, trustee or  guardian,  please
give  full title as such. If a corporation, please sign  in  full
corporate  name by President or other authorized  officer.  If  a
partnership,  please  sign  in  partnership  name  by  authorized
person.

                  Dated: ____________________________, 2000

                  Signature: ________________________________

                  Signature: ________________________________

                  PLEASE MARK, SIGN, DATE   AND   RETURN  THE  PROXY   CARD
                  PROMPTLY    USING   THE    ENCLOSED
                  ENVELOPE.

<PAGE 1>
                          APPENDIX "A"


                       BROWN & BROWN, INC.

         2000 INCENTIVE STOCK OPTION PLAN FOR EMPLOYEES


        ESTABLISHMENT, PURPOSE AND TERM OF PLAN.

                 0.1         ESTABLISHMENT.  Brown & Brown,  Inc.
2000  Incentive Stock Option Plan for Employees (the  "Plan")  is
hereby established effective as of January 1, 2000 (the Effective
Date").

                 0.2     PURPOSE.  The purpose of the Plan is  to
promote  the  success of the Corporation and its stockholders  by
attracting  and retaining employees by supplementing  their  cash
compensation  and  providing a means for them to  increase  their
holdings  of  Stock  of  the  Corporation.   The  opportunity  so
provided  and the receipt of Options as compensation are intended
to foster in participants a strong incentive to put forth maximum
effort  for  the continued success and growth of the  Corporation
for  the  benefit  of  customers  and  shareholders,  to  aid  in
retaining  individuals who put forth such efforts, and to  assist
in attracting the best available individuals in the future.  Such
Options  will  be granted to certain Employees to  recognize  and
reward outstanding individual performance.

                0.3     Term of Plan.  The Plan shall continue in
effect  until the earlier of its termination by the Board or  the
date  on  which all of the shares of Stock available for issuance
under  the Plan have been issued.  However, all Options shall  be
granted,  if  at  all, within ten (10) years from  the  Effective
Date.   Notwithstanding the foregoing, if the maximum  number  of
shares  of  Stock issuable pursuant to the Plan  as  provided  in
Section 3.1 has been increased at any time, all Options shall  be
granted,  if  at all, within ten (10) years from  the  date  such
amendment was adopted by the Board.

        1.        DEFINITIONS AND CONSTRUCTIONS.

                 1.1     DEFINITIONS.  Whenever used herein,  the
following  terms shall have their respective meanings  set  forth
below:

                         (a)         "BOARD" means the  Board  of
Directors of the Corporation.

                         (b)         "CODE"  means  the  Internal
     Revenue  Code  of  1986,  as  amended,  and  any  applicable
     regulations promulgated thereunder.

                           (c)          "COMMITTEE"   means   the
     Compensation Committee of the Board or such other  committee
     of  the  Board  duly appointed to administer the  Plan,  and
     being  composed and having such powers as are  specified  in
     the  Plan or by the Board as generally provided for  in  the
     Plan.

                         (d)         "CORPORATION" means Brown  &
     Brown,   Inc.,  a  Florida  corporation,  or  any  successor
     corporation thereto.

<PAGE 2>

                   (e)        "DISABILITY" means, with respect to
     a particular Optionee, that he or she is entitled to receive
     benefits  under  the  long-term  disability  plan   of   the
     Corporation  or  a  Subsidiary, as applicable,  or,  in  the
     absence of such a plan, the complete and permanent inability
     by  reason  of illness or accident to perform the duties  of
     the  person's  occupation at the time when  such  disability
     commenced,  or,  if  the  Optionee  was  retired  when  such
     disability  commenced,  the  inability  to  engage  in   any
     substantial  gainful activity, in either case as  determined
     by  the Committee based upon medical evidence acceptable  to
     it.

                         (f)         "EMPLOYEE" means any  person
     treated  as an employee (including an officer or a  director
     who  is  also treated as an employee) in the records of  the
     Corporation and its Subsidiaries.

                          (g)       "EXCHANGE  ACT"   means   the
     Securities Exchange Act of 1934, as amended.

                         (h)     "FAIR MARKET VALUE" means, as of
     any  date,  the closing price of the Stock on the  New  York
     Stock  Exchange,  Inc.  (as published  by  THE  WALL  STREET
     JOURNAL, if published) on the day prior to such date, or  if
     the  Stock was not traded on such day, on the next preceding
     day on which the Stock was traded.

                        (i)     "INCENTIVE STOCK OPTION" means an
     Option  so  denominated in the Option  Agreement  and  which
     qualifies as an incentive stock option within the meaning of
     Section 422(b) of the Code.

                         (j)         "NONQUALIFIED STOCK  OPTION"
     means an Option so denominated or which does not qualify  as
     an Incentive Stock Option.

                          (k)      "OPTION"  means  a  right   to
     purchase Stock (subject to adjustment as provided in Section
     3.2)  pursuant to the terms and conditions of the Plan.   An
     Option  may  be  either  an  Incentive  Stock  Option  or  a
     Nonqualified Stock Option.

                          (l)      "OPTION  AGREEMENT"  means   a
     written  agreement between the Corporation and  an  Optionee
     setting forth the terms, conditions and restrictions  of  an
     Option granted to the Optionee.

                        (m)     "OPTIONEE" means a person who has
     been  granted  one or more Options under this Plan  and  has
     executed an Option Agreement.

                         (n)       "OWNERSHIP CHANGE EVENT" shall
     mean the occurrence of any of the following with respect  to
     the Corporation:

                                (i)        the direct or indirect
          sale  or  exchange  in a single or  series  of  related
          transactions by the shareholders of the Corporation  of
          more  than fifty percent (50%) of the voting  stock  or
          beneficial ownership of the Corporation;

<PAGE 3>

                                   (ii)          a   merger    or
          consolidation in which the Corporation is a party; or

                                 (iii)        the sale, exchange,
          or  transfer of all or substantially all of the  assets
          of the Corporation.

                         (o)        "RULE 16B-3" means Rule 16b-3
     under the Exchange Act, as amended from time to time, or any
     successor rule or regulation.

                        (p)       "STOCK" means the Corporation's
     common stock, $.10 par value, as adjusted from time to  time
     in accordance with Section 3.2.

                         (q)       "SUBSIDIARY" means any present
     or  future  "subsidiary corporation" of the Corporation,  as
     defined in Section 424(f) of the Code.

                         (r)        "TEN  PERCENT OWNER OPTIONEE"
     means  an Optionee who, at the time an Option is granted  to
     the  Optionee, owns stock constituting more than ten percent
     (10%)  of the total combined voting power of all classes  of
     stock of Corporation within the meaning of Section 422(b)(6)
     of  the  Code.   For  the purpose of determining  under  any
     provision  of  this  Plan  whether an  Optionee  owns  stock
     possessing  more  than  ten percent of  the  total  combined
     voting  power  of  all classes of stock of the  Corporation,
     attribution  rules contained in Section 425(d) of  the  Code
     shall apply.

                         (s)        "TRANSFER  OF CONTROL"  shall
     mean  an  Ownership  Change Event or  a  series  of  related
     Ownership  Change  Events (collectively, the  "TRANSACTION")
     wherein  the  shareholders  of the  Corporation  immediately
     before  the Transaction do not retain immediately after  the
     Transaction, in substantially the same proportions as  their
     ownership  of  shares  of  the  Corporation's  voting  stock
     immediately  before  the  Transaction,  direct  or  indirect
     beneficial ownership of more than fifty percent (50%) of the
     total  combined voting power of the outstanding voting stock
     of  the  Corporation or the corporation or  corporations  to
     which  the  assets of the Corporation were transferred  (the
     "TRANSFEREE  CORPORATION(S)"), as  the  case  may  be.   For
     purposes  of  the  preceding sentence,  indirect  beneficial
     ownership  shall  include, without limitation,  an  interest
     resulting from ownership of the voting stock of one or  more
     corporation which, as a result of the Transaction,  own  the
     Corporation  or the Transferee Corporation(s), as  the  case
     may  be,  either directly or through one or more  subsidiary
     corporations.   The  Committee  shall  have  the  right   to
     determine whether multiple sales or exchanges of the  voting
     stock of the Corporation or multiple Ownership Change Events
     are  related, and its determination shall be final,  binding
     and conclusive.

                 1.2        CONSTRUCTION.   Captions  and  titles
contained  herein are for convenience only and shall  not  affect
the  meaning  or  interpretation of any provision  of  the  Plan.
Except  when  otherwise  indicated by the context,  the  singular
shall  include the plural, the plural shall include the singular,
and  the term "or" shall include the conjunctive as well  as  the
disjunctive.

        2.        ADMINISTRATION.

<PAGE 4>

                 2.1        ADMINISTRATION.  The  Plan  shall  be
administered  by the Committee which shall be duly  appointed  by
the Board.  All questions of interpretation of the Plan or of any
Option   shall   be  determined  by  the  Committee,   and   such
determination shall be final and binding upon all persons  having
an  interest in the Plan or such Option.  The composition of  the
Committee shall at all times comply with the requirements of Rule
16b-3 under the Exchange Act and with the requirements of Section
162(m)  of  the Code, and all members of the Committee  shall  be
"non-employee  directors" as defined by Rule 16b-3  and  "outside
directors" as defined by Section 162(m).

                2.2       POWERS OF THE COMMITTEE.  The Committee
shall  have  full power and authority with respect to  the  Plan,
except  those specifically reserved to the Board, and subject  at
all times to the terms of the Plan and any applicable limitations
imposed by law.  In addition to any other powers set forth in the
Plan  and  subject to the provisions of the Plan,  the  Committee
shall  have the full and final power and authority, in  its  sole
discretion:

                         (a)         to determine the persons  to
     whom,  and  the  time or times at which,  Options  shall  be
     granted  and the number of shares of Stock to be subject  to
     each  Option  which determination need not be uniform  among
     persons similarly situated and may be made selectively among
     Employees;

                          (b)         to  designate  Options   as
     Incentive Stock Options or Nonqualified Stock Options;

                          (c)          to  determine  the  terms,
     conditions  and restrictions applicable (which need  not  be
     identical) to each Option including without limitation,  (i)
     the exercise price of the Option, (ii) the method of payment
     for  shares purchased upon the exercise of the Option, (iii)
     the   method   for  satisfaction  of  any  tax   withholding
     obligations arising in connection with the Option, including
     by  the withholding or delivery of shares of Stock, (iv) the
     timing,  terms and conditions of the exercisability  of  the
     Option,  (v) the time of the expiration of the Option,  (vi)
     the  effect  of the Optionee's termination of employment  or
     service with Corporation on any of the foregoing, and  (vii)
     all  other terms, conditions and restrictions applicable  to
     the Option or such shares not inconsistent with the terms of
     the Plan;

                         (d)         to approve one or more forms
of Option Agreement;

                        (e)        to amend the exercisability of
     any  Option, including with respect to the period  following
     an  Optionee's termination of employment or service with the
     Corporation;

                        (f)        to prescribe, amend or rescind
     rules, guidelines and policies relating to the Plan,  or  to
     adopt  supplements to, or alternative versions of, the Plan,
     including,  without  limitations,  as  the  Committee  deems
     necessary  or desirable to comply with the laws  of,  or  to
     accommodate   the   tax  policy  or   custom   of,   foreign
     jurisdictions whose citizens may be granted Options; and

<PAGE 5>

                       (g)         to  correct any defect,  supply  any
     omission or reconcile any inconsistency in the Plan  or  any
     Option  Agreement  and to make all other determinations  and
     take  such  other actions with respect to the  Plan  or  any
     Option  as  the Committee may deem advisable to  the  extent
     consistent with the Plan and applicable law.

                        (h)        to establish performance goals
     on which the vesting of the Options are based.

                         (i)         to  certify in writing  that
     such  performance goals referred to in (h) above  have  been
     met.

                2.3       DISINTERESTED ADMINISTRATION.  The Plan
shall  be  administrated  in compliance with  the  "disinterested
administration" requirements of Rule 16b-3.

        3.       SHARES SUBJECT TO PLAN.

                 3.1        MAXIMUM  NUMBER OF  SHARES  ISSUABLE.
Subject  to  adjustment as provided in Section 4.2,  the  maximum
aggregate number of shares of Stock that may be issued under  the
Plan  shall be three hundred thousand (300,000) and shall consist
of  authorized by unissued or reacquired shares of Stock  or  any
combination  thereof.  If an outstanding Option  for  any  reason
expires  or  is  terminated  or canceled  prior  to  being  fully
exercised,  the  shares  of Stock allocable  to  the  unexercised
portion  of  such Option, shall again be available  for  issuance
under the Plan.  The maximum number of shares of Stock subject to
any  Option  issued  to  any Optionee under  the  Plan  shall  be
300,000.

                 3.2        ADJUSTMENTS  FOR CHANGES  IN  CAPITAL
STRUCTURE.  In  the  event of any stock  dividend,  stock  split,
reverse     stock    split,    recapitalization,     combination,
reclassification  or  similar event  or  change  in  the  capital
structure  of the Corporation, appropriate adjustments  shall  be
made  in  the  number and class of shares available for  issuance
under the Plan as set forth in Section 3.1 and in the number  and
class of shares of any outstanding Options.  If a majority of the
shares which are of the same class as the shares that are subject
to  outstanding  Options are exchanged for,  converted  into,  or
otherwise become (whether or not pursuant to an Ownership  Change
Event)  shares  of  another corporation (the "NEW  SHARES"),  the
Committee  shall  amend the outstanding Options to  provide  that
such  Options are exercisable for or with respect to New  Shares.
In  the event of any such amendment, the number of shares subject
to,  and the exercise price per share of, the outstanding Options
shall be adjusted in a fair and equitable manner as determined by
the  Committee,  in  its  sole discretion.   Notwithstanding  the
foregoing,  any  fractional share resulting  from  an  adjustment
pursuant to this Section 3.2 shall be rounded up or down  to  the
nearest whole number, as determined by the Committee, and  in  no
event may the exercise price be decreased to any amount less than
the  par value, if any, of the stock subject to the Option.   The
adjustments determined by the Committee pursuant to this  Section
3.2 shall be final, binding and conclusive.

        4.       ELIGIBILITY AND OPTION LIMITATIONS.

<PAGE 6>

                 4.1       PERSONS ELIGIBLE FOR OPTIONS.  Options
may be granted only to officers and Employees of the Corporation,
as  designated  by  the Committee in its sole  discretion.   Only
Employees of the Corporation shall be eligible to receive  grants
of  Incentive  Stock Options. The Committee's  designation  of  a
person  as  a  participant  in any  year  does  not  require  the
Committee to designate that person to receive an award under this
Plan  in any other year or, if so designated, to receive the same
award  as  any other participant in any year.  The Committee  may
consider   such  factors  as  it  deems  pertinent  in  selecting
participants  and  in determining the amount of their  respective
awards,  including,  but  without  being  limited  to:  (a)   the
financial condition of the Corporation; (b) expected profits  for
the  current  or  future  years;  (c)  the  contributions  of   a
prospective participant to the profitability and success  of  the
Corporation;   and   (d)   the  adequacy   of   the   prospective
participant's   other  compensation.   The  Committee,   in   its
discretion, may grant benefits to a participant under this  Plan,
even  though stock, stock options, stock appreciation rights  and
other  benefits  previously were granted to  him  under  this  or
another  plan  of the Corporation, whether or not the  previously
granted  benefits  have been exercised, but the  participant  may
hold  such  options  only  on  the  terms  and  subject  to   the
restrictions  hereafter set forth.  A person who has participated
in  another  benefit plan of the Corporation may also participant
in this Plan.

                 4.2        DIRECTORS SERVING ON  COMMITTEE.   No
member of the Committee, while a member, shall be eligible to  be
granted an Option.

                 4.3       FAIR MARKET VALUE LIMITATION.  To  the
extent that the aggregate Fair Market Value of stock with respect
to  which  options  designated  as Incentive  Stock  Options  are
exercisable by an Optionee for the first time during any calendar
year  (under all stock option plans of the Corporation, including
the  Plan)  exceeds One Hundred Thousand Dollars ($100,000),  the
portion  of  such  Options which exceeds  such  amount  shall  be
treated  as  Nonqualified Stock Options.  For  purposes  of  this
Section 4.3, options designated as Incentive Stock Options  shall
be  taken  into account in the order in which they were  granted,
and  the Fair Market Value of Stock shall be determined as of the
time  the Option with respect to such Stock is granted.   If  the
Code  is amended to provide for a different limitation from  that
set forth in this Section 4.3, such different limitation shall be
deemed  incorporated  herein effective as of the  date  and  with
respect  to such Options as required or permitted by such Options
as  required or permitted by such amendment to the Code.   If  an
Option is treated as an Incentive Stock Option is part and  as  a
Nonqualified Stock Option in part by reason of the limitation set
forth  in  this  Section 4.3, the Optionee  may  designate  which
portion of such Option the Optionee is exercising and may request
that  separate  certificates representing each  such  portion  be
issued  upon the exercise of the Option.  In the absence of  such
designation,  the Optionee shall be deemed to have exercised  the
Incentive Stock Option portion of the Option first.

                 4.4        NO RIGHT OF GRANT OR EMPLOYMENT.   No
employee of the Corporation or a Subsidiary shall have any  claim
or  right to be granted an Option under the Plan, or, having been
selected for the grant of an Option, to be selected for  a  grant
of  any  other  Option.  Neither the Plan nor  any  action  taken
hereunder shall be construed as giving any Optionee any right  to
be  retained  in  the  employ or service  of  the  Company  or  a
Subsidiary  nor  interfere  in any way  with  the  right  of  the
Corporation  or  its  Subsidiaries to terminate  such  Employee's
employment at any time.

         5.        TERMS AND CONDITIONS OF GRANTS.  Options shall
be evidenced by Option Agreements specifying the number of shares
of  Stock  covered thereby, in such form as the

<PAGE 7>

Committee  shall from time to time establish.  Option Agreements
may incorporate all or any of the terms of the Plan by reference
and shall comply with and be subject to the following terms and conditions.

                5.1       EXERCISE PRICE.  The exercise price for
each  Option shall be established in the sole discretion  of  the
Committee; provided, however, that if the Option is an  Incentive
Stock  Option   (a) the exercise price per share  for  an  Option
shall  not be less than the Fair Market Value of a share of Stock
on  the  effective date of grant of the Option and (b) no  Option
granted  to  a Ten Percent Owner Optionee shall have an  exercise
price  per  share  less than on hundred ten (110%)  of  the  Fair
Market  Value of a share of Stock on the effective date of  grant
of the Option. The exercise price for a Nonqualified Stock Option
shall  be the same as provided above, unless otherwise determined
by  the  Committee.   Notwithstanding the  foregoing,  an  Option
(whether  an  Incentive  Stock Option  or  a  Nonqualified  Stock
Option)  may  be  granted with an exercise price lower  than  the
minimum  exercise price set forth above if such Option is granted
pursuant to an assumption or substitution for another option in a
manner  qualifying under the provisions of Section 424(a) of  the
Code.

                 5.2        EXERCISE  PERIOD.  Options  shall  be
exercisable at such time or times, or upon such event or  events,
and  subject to such terms, conditions, performance criteria, and
restrictions  as  shall be determined by the  Committee  and  set
forth  in  the Option Agreement evidencing such Option; provided,
however,  that  (a)  no  Option shall be  exercisable  after  the
expiration of ten (10) years after the effective date of grant of
such  Option; and (b) no Incentive Stock Option granted to a  Ten
Percent  Owner Optionee shall be exercisable after the expiration
of  five  (5)  years after the effective date of  grant  of  such
Option.

                5.3       PAYMENT OF OPTION EXERCISE PRICE.

                           (a)         FORMS   OF   CONSIDERATION
     AUTHORIZED.  Except as otherwise provided below, payment  of
     the  exercise price for the number of shares of Stock  being
     purchased pursuant to any Option shall be made (i) in  cash,
     by  check,  or  cash  equivalent,  (ii)  by  tender  to  the
     Corporation of shares of Stock owned by the Optionee  having
     a  Fair  Market  Value  (as determined  by  the  Corporation
     without   regard  to  any  restrictions  on  transferability
     applicable  to  such  Stock by reason of  federal  or  state
     securities  laws or agreements with an underwriter  for  the
     Corporation) not less than the exercise price, (iii) by  the
     assignment of the proceeds of a sale or loan with respect to
     some  or  all of the shares being acquired upon the exercise
     of  the  Option (including, without limitation,  through  an
     exercise  complying with the provisions of Regulation  T  as
     promulgated  from time to time by the Board of Governors  of
     the Federal Reserve System) (a "CASHLESS EXERCISE"), (iv) by
     such other consideration as may be approved by the Committee
     from time to time to the extent permitted by applicable  law
     or (v) by any combination thereof.  The Committee may at any
     time or from time to time, by adoption of or by amendment to
     the  standard forms of Option Agreement described in Section
     6,  or by other means, grant Options which do not permit all
     of  the  foregoing  forms of consideration  to  be  used  in
     payment  of  the exercise price or which otherwise  restrict
     one or more forms of considerations.

<PAGE 8>

                            (b)           TENDER    OF     STOCK.
     Notwithstanding  the  foregoing,  an  Option  may   not   be
     exercised by tender to the Corporation of shares of Stock to
     the extent such tender of Stock would constitute a violation
     of  the  provisions  of  any law,  regulation  or  agreement
     restricting  the  redemption  of  the  Corporation's  Stock.
     Unless  otherwise provided by the Committee, an  Option  may
     not  be exercised by tender to the Corporation of shares  of
     Stock  unless  such  shares either have been  owned  by  the
     Optionee  for more than six (6) months or were not acquired,
     directly or indirectly, from the Corporation.

                          (c)         CASHLESS   EXERCISE.    The
     Corporation  reserves, at any and all times, the  right,  in
     the   Corporation's   sole  and  absolute   discretion,   to
     establish,  decline to approve or terminate any  program  or
     procedures  for  the  exercise of  Options  by  means  of  a
     Cashless Exercise.

                5.4       TAX WITHHOLDING.  The Corporation shall
have the right, but not the obligation, to deduct from the shares
of  Stock  issuable upon the exercise of an Option, a  number  of
whole  shares of Stock having a Fair Market Value, as  determined
by  the  Corporation, equal to all or any part  of  the  federal,
state,  local and foreign taxes, if any, required by  law  to  be
withheld  by  the  Corporation  with  respect  to  such   Option.
Alternatively,  or  in  addition, in  its  sole  discretion,  the
Corporation shall have the right to require the Optionee, through
payroll  withholding,  cash payment or  otherwise,  including  by
means of a Cashless Exercise, to make adequate provision for  any
such  tax  withholding obligations of the Corporation arising  in
connection  with  the exercise.  The Corporation  shall  have  no
obligation to deliver shares of Stock, money or to release shares
of  Stock  from  an  escrow established pursuant  to  the  Option
Agreement  until  the  Corporation's tax withholding  obligations
have been satisfied by the Optionee.

        6.       STANDARD FORMS OF OPTION AGREEMENT.

                  6.1         INCENTIVE  STOCK  OPTIONS.   Unless
otherwise  provided by the Committee at the time  the  Option  is
granted,  an  Option  designated as an "Incentive  Stock  Option"
shall comply with and be subject to the terms and conditions  set
forth in the appropriate form of Incentive Stock Option Agreement
as adopted by the Committee and as amended from time to time.

                 6.2         NONQUALIFIED STOCK OPTIONS.   Unless
otherwise  provided by the Committee at the time  the  Option  is
granted,  an  Option designated as a "Nonqualified Stock  Option"
shall comply with and be subject to the terms and conditions  set
forth  in  the  appropriate  form of  Nonqualified  Stock  Option
Agreement as adopted by the Committee and as amended from time to
time.

                 6.3        STANDARD TERM OF OPTIONS.  Except  as
otherwise  provided by the Committee in the grant of  an  Option,
any  Option granted hereunder shall have a term of ten (10) years
from the effective date of grant of the Option.

                6.4       STANDARD VESTING PROVISIONS.  Except as
otherwise  provided by the Committee in the grant of  an  Option,
any  Option granted hereunder shall become vested based upon  the
attainment  of  certain performance levels as  described  in  the
Option Agreement executed in connection with such Option.

<PAGE 9>

                6.5       AUTHORITY TO VARY TERMS.  The Committee
shall  have the authority from time to time to vary the terms  of
any  of the standard forms of Option Agreement described in  this
Section 6 either in connection with the grant or amendment of any
individual  Option or in connection with the authorization  of  a
new standard form or forms; provided, however, that the terms and
conditions of any such new, revised or amended standard  form  or
forms  of Option Agreement shall be in accordance with the  terms
of  the Plan.  The Committee, may in its discretion, provide  for
the extension of the exercise period of an Option, accelerate the
vesting  of  an  Option, eliminate or make less  restrictive  any
restrictions  contained  in  an Option  Agreement  or  waive  any
restriction  or provision of this Plan or an Option Agreement  in
any manner that is either (i) not adverse to the Optionee or (ii)
consented to by the Optionee.

         7.         NONTRANSFERABILITY OF  OPTIONS.   During  the
lifetime of the Optionee, an Option shall be exercisable only  by
the  Optionee or the Optionee's guardian or legal representative.
No  Option  shall be assignable or transferable by the  Optionee,
except  by  will  or  by  the laws of descent  and  distribution.
Following an Optionee's death, the Option shall be exercisable to
the extent provided in Section 8 below.

        8.        EFFECT OF TERMINATION OF SERVICE.

                8.1       OPTION EXERCISABILITY.

                         (a)         TIME OF SERVICE.   No  stock
     option  granted under this Plan may be exercised before  the
     Optionee's completion of such period of service  as  may  be
     specified   by  the  Committee  in  the  Option   Agreement.
     Thereafter,  or if no such period is specified,  subject  to
     the provisions of subsections (b), (c), (d), (e) and (f)  of
     this  Section, the Optionee may exercise the Option in  full
     or in part at any time until expiration of the Option.

                           (b)           CONTINUED    EMPLOYMENT.
     An  Optionee  cannot exercise an Option granted  under  this
     Plan   unless,  at  the  time  of  exercise,  he  has   been
     continuously employed by the Corporation since the date  the
     Option  was granted.  The Committee may decide in each  case
     to  what  extent  bona fide leaves of absence  for  illness,
     temporary  disability, government or  military  service,  or
     other  reasons  will  not be deemed to interrupt  continuous
     employment.

                          (c)          TERMINATION  OF   SERVICE.
     Except  as provided in subsection (d), (e), (f) and  (g)  of
     this  Section 8, an Optionee cannot exercise an Option after
     he  ceases to be an Employee of the Corporation, unless  the
     Committee,  in its sole discretion, grants the recipient  an
     extension  of time to exercise the Option after  termination
     of  employment.  The extension of time of exercise that  may
     be  granted by the Committee under this subsection (c) shall
     not  exceed three months after the date on which an Optionee
     terminates employment and in no case shall extend beyond the
     stated expiration date of the Option.

                         (d)         RETIREMENT.  If an  Optionee
     ceases  to  be  an  Employee as a result of retirement,  the
     Option,  to  the extent unexercised and exercisable  on  the
     date of his retirement, may be exercised by the Optionee  at
     any  time prior to the expiration of three

<PAGE 10>

     months after the date on which he ceases to be an Employee (but
     no later than the stated expiration date of the  Option).  An Employee
     shall be regarded as retired if he terminates employment after his
     sixty-fifth birthday.

                         (e)       DISABILITY.  If the Optionee's
     service  with the Corporation is terminated because  of  the
     disability (within the meaning of 105(d)(4) of the Code)  of
     the  Optionee,  the  Option, to the extent  unexercised  and
     exercisable  on  the  date on which the  Optionee's  service
     terminated,  may  be  exercised  by  the  Optionee  (or  the
     Optionee's  guardian or legal representative)  at  any  time
     prior to the expiration of twelve (12) months after the date
     on which the Optionee's service terminated, but in any event
     not later than the Option expiration date.

                          (f)        DEATH.   If  the  Optionee's
     service  with the Corporation is terminated because  of  the
     death of the Optionee, the Option, to the extent unexercised
     and  exercisable on the date on which the Optionee's service
     terminated,  may  be  exercised  by  the  Optionee's   legal
     representative  or other person who acquired  the  right  to
     exercise the Option by reason of the Optionee's death at any
     time prior to the expiration of twelve (12) months after the
     date on which the Optionee's service terminated, but in  any
     event no later than the Option Expiration Date.

                         (g)       TERMINATION AFTER TRANSFER  OF
     CONTROL.   If  the  Optionee's service with the  Corporation
     terminates  by  reason  of  Termination  After  Transfer  of
     Control (as defined in Section 8.2), (i) the Option  may  be
     exercised  by  the  Optionee  at  any  time  prior  to   the
     expiration  of three (3) months from the date on  which  the
     Optionee's  service terminated, but in any  event  no  later
     than  the  Option  Expiration Date, and (ii) notwithstanding
     any other provision of the Option Agreement or this Plan  to
     the  contrary, the Employee shall be deemed to  have  vested
     one hundred percent (100%).

        8.2       TERMINATION AFTER TRANSFER OF CONTROL.

                (a)       "TERMINATION AFTER TRANSFER OF CONTROL"
     shall mean either of the following events occurring after  a
     Transfer of Control:

                        (i)        terminating by the Corporation
          of  the  Optionee's  service with  Corporation,  within
          twelve  (12) months following the Transfer of  Control,
          for  any  reason other than Termination for  Cause  (as
          defined below); or

                         (ii)        upon Optionee's Constructive
          Termination   (as   defined  below),   the   Optionee's
          resignation  from  service with the Corporation  within
          twelve (12) months following the Transfer of Control

     Notwithstanding  any  provision  herein  to  the   contrary,
     Termination After Transfer of Control shall not include  any
     termination  of the Optionee's service with the  Corporation
     which  (i)  is  a Termination for Cause (as defined  below);
     (ii)  is  a  result of the Optionee's death  or  Disability;
     (iii) is a result of the Optionee's voluntary termination of
     service other

<PAGE 11>

     than upon Constructive Termination (as defined
     below);  or  (iv)  occurs prior to the  effectiveness  of  a
     Transfer of Control.

               (b)         "TERMINATION  FOR  CAUSE"  shall  mean
     termination  by  the  Corporation of the Optionee's  service
     with  the Corporation for any of the following reasons:  (i)
     theft,  dishonesty, or falsification of  any  employment  or
     Corporation records; (ii) improper use or disclosure of  the
     Corporation's confidential or proprietary information; (iii)
     the   Optionee's  failure  or  inability  to   perform   any
     reasonable  assigned duties after written  notice  from  the
     Corporation of, and a reasonable opportunity to  cure,  such
     failure  or  inability;  (iv) any  material  breach  by  the
     Optionee  of  any employment agreement between the  Optionee
     and  Corporation, which breach is not cured pursuant to  the
     terms of such agreement; or (v) the Optionee's conviction of
     any criminal act which impairs Optionee's ability to perform
     his  or her duties with Corporation.  Termination for  Cause
     pursuant  to the foregoing shall be determined in  the  sole
     but reasonably exercised discretion of the Corporation.

                 (c)        "CONSTRUCTIVE TERMINATION" shall mean
     any one or more of the following:

                        (i)        without the Optionee's express
          written consent, the assignment to the Optionee of  any
          duties,   or   any   limitation   of   the   Optionee's
          responsibilities, substantially inconsistent  with  the
          Optionee's  positions,  duties,  responsibilities   and
          status  with Corporation immediately prior to the  date
          of the Transfer of Control;

                          (ii)          without  the   Optionee's
          express   written  consent,  the  relocation   of   the
          principal  place  of  the Optionee's  employment  to  a
          location  that  is more than fifty (5) miles  from  the
          Optionee's  principal  place of employment  immediately
          prior  to the date of the Transfer of Control,  or  the
          imposition  of  travel requirements substantially  more
          demanding of the Optionee than such travel requirements
          existing  immediately prior to the date of the Transfer
          of Control;

                         (iii)         any failure by Corporation
          to  pay,  or any material reduction by Corporation  of,
          (1)  the  Optionee's base salary is effect  immediately
          prior  to  the date of the Transfer of Control  (unless
          reductions   comparable  in  amount  an  duration   are
          concurrently   made   for  all   other   employees   of
          Corporation with responsibilities, organizational level
          and  title  comparable to the Optionee's), or  (2)  the
          Optionee's  bonus  compensation,  if  any,  in   effect
          immediately  prior  to  the date  of  the  Transfer  of
          Control (subject to applicable performance requirements
          with respect to the actual amount of bonus compensation
          earned by the Optionee); or

                        (iv)        any failure by Corporation to
          (1)   continue  to  provide  the  Optionee   with   the
          opportunity to participate, on terms no less  favorable
          than  those  in effect for the benefit of any  employee
          group  which customarily includes a person holding  the
          employment  position  or  a  comparable  position  with
          Corporation  then held by the Optionee, in any  benefit
          or  compensation plans and programs, including, but not
          limited  to,  Corporation's life,  disability,  health,
          dental, medial, savings, profit sharing, stock purchase
          and retirement plans, if any, in which the Optionee was
          participating  immediately prior to  the  date  of  the
          Transfer  of  Control,  or  their

<PAGE 12>

          equivalent,  or  (2)
          provide the Optionee with all other fringe benefits (or
          their  equivalent) from time to time in effect for  the
          benefit   of   any  employee  group  which  customarily
          includes a person holding the employment position or  a
          comparable position with Corporation then held  by  the
          Optionee.

         9.         INDEMNIFICATION.  In addition to  such  other
rights  of  indemnification as they may have as  members  of  the
Board  or  a  committee thereof or officers or employees  of  the
Corporation, members of the Board, the Committee and any officers
or  employees of the Corporation to whom authority to act for the
Board  or  Committee  is delegated shall be  indemnified  by  the
Corporation against all reasonable expenses, including attorneys'
fees, incurred in connection with the defense of any action, suit
or proceeding, or in connection with any appeal therein, to which
they or any of them may be party by reason of any action taken or
failure  to act under or in connection with the Plan, Option,  or
any   right  granted  hereunder,  and  against  all  amounts   in
settlement  thereof  (provided such  settlement  is  approved  by
independent legal counsel selected by the Corporation) or paid in
satisfaction  of  a  judgment  in  any  such  action,   suit   or
proceeding, except in relation to matters as to which it shall be
adjudged  in such action, suit or proceeding that such person  is
liable  for gross negligence, bad faith or intentional misconduct
in  duties; provided, however, that within sixty (60) days  after
the  institution of such action, suit or proceeding, such  person
shall  offer  to the Corporation, in writing, the opportunity  at
its  own expense to handle and defend the same.  Without limiting
the  generality of the foregoing, the Corporation  will  pay  the
expenses  (including reasonable counsel fees)  of  defending  any
such  claim,  action, suit or proceeds in advance  of  its  final
disposition,  upon receipt of such person's written agreement  to
repay  all amounts advanced if it should ultimately be determined
that  such  person is not entitled to be indemnified  under  this
Section.

          10.         TERMINATION  OR  AMENDMENT  OF  PLAN.   The
Committee,  without  further approval of  the  shareholders,  may
terminate  or amend this Plan at any time in any respect  as  the
Committee deems advisable, subject to any required stockholder or
regulatory  approval  and to any conditions  established  by  the
terms  of  such  amendment.   In any  event,  no  termination  or
amendment  of the Plan may adversely affect and then  outstanding
Option or any unexercised portion thereof, without the consent of
the Optionee, unless such termination or amendment is required to
enable  an  Option  designated as an Incentive  Stock  Option  to
qualify  as an Incentive Stock Option or is necessary  to  comply
with any applicable law or government regulation.

         11.  DISSOLUTION OF CORPORATION.  Upon the dissolution of the
Corporation,  the Plan shall terminate and any  and  all  Options
previously granted shall lapse on the date of such dissolution.

         12.        RIGHTS AS SHAREHOLDERS.  No Optionee, nor any
beneficiary  or other person claiming through an Optionee,  shall
have  any  interest  in  any shares of Stock  allocated  for  the
purposes of the Plan or that are subject to an Option until  such
shares  of Stock shall have been issued to the Optionee  or  such
beneficiary or other person.  Furthermore, the existence  of  the
Options shall not affect the right or power of the Corporation or
its   shareholders   to   make   adjustments,   recapitalization,
reorganizations,  or  other changes in the Corporation's  capital
structure or its business; issue bonds, debentures, preferred  or
prior preference stocks affecting the Stock of the Corporation or
the  rights thereof; dissolve the Corporation or sell or transfer
any  part  of  its assets or business; or do any other  corporate
act, whether of a similar character or otherwise.

<PAGE 13>

         13.         APPLICATION OF FUNDS.  The proceeds received
by  the  Corporation from the sale of stock pursuant  to  Options
granted  under  this  Plan  will be used  for  general  corporate
purposes.

         14.        CHOICE OF LAW.  The validity, interpretation,
and  administration  of the Plan and of any  rules,  regulations,
determinations, or decisions made thereunder, and the  rights  of
any  and  all  person  having or claiming to  have  any  interest
therein  or  thereunder,  shall  be  determined  exclusively   in
accordance  with  the  laws  of the State  of  Florida.   Without
limiting the generality of the foregoing, the period within which
any  action  in connection with Plan must be commenced  shall  be
governed  by the Laws of the State of Florida without  regard  to
the  place where the act or omission complained of took place  or
the  resident  of  any  party  to such  action.   Any  action  in
connection with the Plan must be brought in the State of Florida,
County of Hillsborough.

         15.         NUMBER AND GENDER.  Unless otherwise clearly
indicated  in  this Plan, words in the singular or  plural  shall
include  the plural and singular, respectively, where they  would
so  apply,  and  words  in the masculine or neuter  gender  shall
include   the   feminine,  masculine  or  neuter   gender   where
applicable.

          16.         SHAREHOLDER  APPROVAL.   The  Plan  or  any
increase  in  the  maximum  number of shares  of  Stock  issuable
thereunder  as  provided  in Section 3.1 (the  "MAXIMUM  SHARES")
shall  be approved by the shareholders of the Corporation  within
twelve  (12) months of the date of adoption thereof by the Board.
Options granted prior to shareholder approval of the Plan  or  in
excess   of  the  Maximum  Shares  previously  approved  by   the
shareholders shall become exercisable no earlier than the date of
shareholder approval of the Plan or such increase in the  Maximum
Shares, as the case may be,

         IN  WITNESS  WHEREOF, the undersigned Secretary  of  the
Corporation certifies that the foregoing Brown & Brown, Inc. 2000
Incentive Stock Option Plan for Employees was duly adopted by the
Board on January 26, 2000.


                                       /S/ LAUREL L. GRAMMIG
                                       Secretary





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