<TABLE> <S> <C>
<PAGE>
<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM POLAROID
CORPORATION'S FORM 10-Q FOR THE NINE MONTHS ENDED OCTOBER 1, 2000 AND IS
QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
<S> <C>
<PERIOD-TYPE> 9-MOS
<FISCAL-YEAR-END> DEC-31-2000
<PERIOD-END> OCT-01-2000
<CASH> 61,000
<SECURITIES> 0
<RECEIVABLES> 466,800
<ALLOWANCES> (25,200)
<INVENTORY> 494,300
<CURRENT-ASSETS> 1,145,100
<PP&E> 1,971,300
<DEPRECIATION> 1,398,000
<TOTAL-ASSETS> 2,038,300
<CURRENT-LIABILITIES> 765,000
<BONDS> 573,400
0
0
<COMMON> 75,400
<OTHER-SE> 308,800
<TOTAL-LIABILITY-AND-EQUITY> 2,038,300
<SALES> 1,349,400
<TOTAL-REVENUES> 1,349,400
<CGS> 732,100
<TOTAL-COSTS> 1,241,000
<OTHER-EXPENSES> 0
<LOSS-PROVISION> 3,500
<INTEREST-EXPENSE> 62,800
<INCOME-PRETAX> 67,100
<INCOME-TAX> 23,500
<INCOME-CONTINUING> 43,600
<DISCONTINUED> 0
<EXTRAORDINARY> 0
<CHANGES> 0
<NET-INCOME> 43,600
<EPS-BASIC> 0.97
<EPS-DILUTED> 0.96
</TABLE>