LA GEAR INC
8-K, 1995-09-14
RUBBER & PLASTICS FOOTWEAR
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                SECURITIES AND EXCHANGE COMMISSION
                      Washington, D.C.  20549



                             Form 8-K
                          CURRENT REPORT
              Pursuant to Section 13 or 15(d) of the
                  Securities Exchange Act of 1934



        Date of Report (Date of earliest event reported):
                        September 14, 1995

                          L.A. GEAR, INC.
      (Exact name of registrant as specified in its charter)

                            CALIFORNIA
          (State or other jurisdiction of incorporation)

                             1-10157
                     (Commission File Number)

                            95-3375118
                 (IRS Employer Identification No.)


    2850 Ocean Park Boulevard, Santa Monica, California  90405
     (Address of principal executive offices)        (Zip Code)


        Registrant's telephone number, including area code:
                          (310) 452-4327

                          Not applicable
   (Former name or former address, if changed since last report)



             THIS REPORT INCLUDES A TOTAL OF 6 PAGES.
               THE EXHIBIT INDEX APPEARS ON PAGE 4.

<PAGE>



Item 5.           Other Events.

       On September 14, 1995, L.A. Gear, Inc. announced a corporate 
reorganization plan consisting of reengineering key business 
processes, streamlining the Company's organizational structure and 
substantially reducing operating expenses.  A copy of the press 
release announcing the Company's reorganization plan is attached 
hereto as Exhibit 99.8 and incorporated herein by reference.

Item 7.     Financial Statements and Exhibits.

            (a)   Financial Statements of Business Acquired.
                  Not applicable.

            (b)   Pro Forma Financial Information.
                  Not applicable.

            (c)   Exhibits.

            99.8  Press Release, dated September 14, 1995.
            
                                       2
<PAGE>


SIGNATURES

	Pursuant to the requirements of the Securities 
Exchange Act of 1934, as amended, the registrant has duly caused 
this report to be signed on its behalf by the undersigned hereunto 
duly authorized.

                                L.A. GEAR, INC.



Dated:  September 14, 1995      By: /s/Thomas F. Larkins	
                                      Thomas F. Larkins,
                                      Senior Vice-President and
                                      Chief Administrative Officer
                                      
                                      3
<PAGE>


EXHIBIT INDEX

   Exhibit                                                    Page
     No.                  Document                            No. 

   99.8           Press Release, dated September 14, 1995     5
   
                                       4
<PAGE>


                                                      EXHIBIT 99.8
                             PRESS RELEASE


         L.A. GEAR ANNOUNCES CORPORATE REORGANIZATION PLAN

       Santa Monica, Calif., -- Sept. 14, 1995 -- L.A. Gear, Inc. 
(NYSE:LA) today announced a corporate reorganization plan 
consisting of reengineering key business processes, streamlining 
the Company's organizational structure and substantially reducing 
operating expenses.
       Stanley P. Gold, Chairman of the Board, and William L. 
Benford, President, said, "We need to focus the Company's 
resources on those areas that will enable us to get closer to both 
the retailer and the consumer.  The reorganization is designed to 
maximize the positive impact of the Company's continued efforts to 
reaffirm its heritage as a premier designer and marketer of 
women's and children's footwear.  We remain committed to returning 
the Company to profitability."
       Messrs. Gold and Benford added, "To strengthen the product 
and marketing side of our business, we are pleased to announce the 
hiring of Jim Moodhe as Senior Vice President - Design, 
Development and Marketing.  Jim started his footwear career as one 
of the first employees at Nike where he worked for ten years.  He 
subsequently served as a Vice President at K-Swiss and, most 
recently, as President of Guess Athletic.  Jim has enjoyed great 
success in his past endeavors and we believe that he will enhance 
our product lines, help strengthen the L.A. Gear message, and let 
retailers and consumers see that their needs are our top 
priorities."
       Commenting on the Company's footwear offerings, Mr. Moodhe 
said, "As our product lines continue to become more focused, 
especially in the women's area, there is no reason why L.A. Gear 
shoes cannot be the fun, fashion and fitness choice for both the 
retailer and the consumer."
       As part of the management restructuring, the Company 
announced the promotion of David F. Gatto and Thomas F. Larkins.  
Mr. Gatto will assume the position of Executive Vice 

                                       5
<PAGE>
President and oversee the Company's sales, merchandising and 
operations functions.  He joined the Company in September 1991 and 
has served as Senior Vice President - International since January 
1993.  Mr. Larkins will become Senior Vice President and Chief 
Administrative Officer and will oversee the Company's finance, 
legal and administration functions.  He has served as Senior Vice 
President and General Counsel since joining the Company in January 
1994.
       One of the key priorities of the Company's reengineering 
efforts is enhancing the Company's ability to get the "right" 
product to market in the shortest possible time.  The Company 
hopes to reduce product cycle time significantly by improving 
design capabilities, better utilizing product development 
resources, strengthening relationships with factories and sourcing 
agents, and maintaining disciplined inventory management 
practices.
        Prior to its November 30 fiscal year-end, the Company will 
implement cost reduction measures targeted to reduce operating 
expenses in fiscal 1996 by approximately $25 million on an 
annualized basis.  Among these measures is the elimination of 135-
160 full time jobs, representing approximately 30% of the 
Company's domestic workforce.  The Company is also evaluating the 
closure of all or some of its seven retail outlet stores.  At 
fiscal year end, the Company expects to record a one-time 
restructuring charge estimated at between $3.0 million and $5.0 
million for severance and other costs associated with its 
corporate reorganization.
       Messrs. Gold and Benford stated, "The successful 
implementation of our reorganization plan is expected to generate 
both improved top line results and margins, and will reduce 
selling, general and administrative expenses.  We want to place an 
ever-growing amount of L.A. Gear footwear in major national 
accounts, reactivate interest in accounts previously supportive of 
our brand and generate excitement for new products and product 
categories."
       L.A. Gear designs, develops and markets a broad range of 
quality athletic and lifestyle footwear for adults and children.
 
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