HARLEY DAVIDSON INC
10-Q, 1994-11-09
MOTORCYCLES, BICYCLES & PARTS
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                UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C.  20549


                                    Form 10-Q


   (X)  Quarterly Report Pursuant to Section 13 or 15(d) of the Securities
        Exchange Act of 1934 
        For the quarterly period ended September 25, 1994
                or 
   (  ) Transition Report Pursuant to Section 13 or 15(d) of the Securities
        Exchange Act of 1934 
        For the transition period from ______________ to ______________ 


                         Commission File Number 1-10793 

                              Harley-Davidson, Inc.
             (Exact name of registrant as specified in its Charter) 

           Wisconsin                                           39-1382325    
   (State or other jurisdiction of                          (I.R.S. Employer 
   incorporation or organization)
   Identification No.) 


   3700 West Juneau Avenue, Milwaukee, Wisconsin                      53208  
    (Address of principal executive offices)                       (Zip Code)

                                 (414) 342-4680               
              (Registrant's telephone number, including area code)

                                      None                   
                     (Former name, former address and former
                   fiscal year, if changed since last report) 


   Indicate by check mark whether the registrant (1) has filed all reports
   required to be filed by Section 13 or 15(d) of the Securities Exchange Act
   of 1934 during the preceding 12 months (or for such shorter period that
   the registrant was required to file such reports), and (2) has been
   subject to such filing requirements for the past 90 days.  Yes  X 
   No  ____ 

   Indicate the number of shares outstanding of each of the issuer's classes
   of common stock, as of the latest practicable date. 

   Common Stock Outstanding as of November 1, 1994:      76,294,901 Shares

                               Page 1 of 27 Pages
                           Exhibit index is on page 17

   <PAGE>

                              HARLEY-DAVIDSON, INC.

                                Form 10-Q Index  
                    For the Quarter Ended September 25, 1994




                                                                        Page 
   Part I.  Financial Information 

      Item 1.  Financial Statements

                 Condensed Consolidated Statements of Income                3

                 Condensed Consolidated Balance Sheets                      4

                 Condensed Consolidated Statements of Cash Flows            5

                 Notes to Condensed Consolidated Financial Statements     6-7


      Item 2.  Management's Discussion and Analysis of Financial 
                 Condition and Results of Operations                     8-14




   Part II.  Other Information


            Item 1. Legal Proceedings                                      15

            Item 6. Exhibits and Reports on Form 8-K                       15

            Signatures                                                     16

            Exhibit Index                                                  17

   <PAGE>
                         PART I - FINANCIAL INFORMATION
   Item 1.  Consolidated Financial Statements


   <TABLE>
                                                       Harley-Davidson, Inc.
                                            Condensed Consolidated Statements of Income
                                                            (Unaudited)
                                             (In thousands, except per share amounts)

   <CAPTION>
                                                      Three months ended               Nine months ended 
                                                    Sept. 25,      Sept. 26,        Sept 25,        Sept 26,
                                                      1994            1993            1994            1993  

   <S>                                              <C>             <C>            <C>              <C>
   Sales                                            $384,026        $284,376       $1,129,103       $888,339
   Cost of goods sold                                277,514         208,201          818,943        645,856
                                                    --------       ---------        ---------        ------- 
   Gross profit                                      106,512          76,175          310,160        242,483 
   Selling, administrative and engineering
     expenses                                         68,745          48,320          190,638        149,393 
                                                     -------         -------          -------        ------- 
   Income from operations                             37,767          27,855          119,522         93,090 
   Interest expense - net                                137             (73)            (230)          (815)
   Other expense - net                                    61            (696)           2,021             (6)
                                                     -------        --------          -------        ------- 
   Income from operations before provision
     for income taxes, extraordinary item,
     and accounting changes                           37,965          27,086          121,313         92,269 
   Provision for income taxes                         14,192          10,661           42,106         36,908 
                                                     -------        --------         --------       -------- 
   Income before accounting changes                   23,773          16,425           79,207         55,361 
   Cumulative effect of accounting changes:
    Postretirement benefits other than
     pensions, net of tax                                  -               -                -        (32,124)
    Income taxes                                           -               -                -          1,796 
                                                     -------        --------        ---------       -------- 
   Net income                                       $ 23,773        $ 16,425       $   79,207       $ 25,033 
                                                     =======         =======        =========       ======== 

   Weighted average common shares outstanding,
     assuming no dilution                             76,249          75,936           76,160         75,884 

   Earnings per common share, assuming no
    dilution:
     Income before cumulative effect of
       accounting changes                              $0.31           $0.22            $1.04          $0.73 
     Cumulative effect of accounting changes:
       Post-retirement benefits, net of tax                -               -                -          (0.42)
       Income taxes                                        -               -                -           0.02 
                                                      ------          ------           ------         ------ 
     Net income                                        $0.31           $0.22            $1.04          $0.33 
                                                      ======          ======           ======         ====== 
     Cash dividends per share                          $0.04           $0.03            $0.10          $0.06 
                                                      ======          ======           ======         ====== 
   </TABLE>
   <PAGE>

   <TABLE>
                                                       Harley-Davidson, Inc.
                                               Condensed Consolidated Balance Sheets
                                                          (In thousands)

   <CAPTION>
                                                              ASSETS
                                                    Sept. 25,         Dec. 31,<F1>      Sept. 26,
                                                      1994             1993                1993   
                                                  (Unaudited)                          (Unaudited)

   <S>                                              <C>              <C>                <C>
   Current assets:
      Cash and cash equivalents                     $ 63,293         $ 77,709           $ 49,836 
      Accounts receivable, net of allowance 
        for doubtful accounts                        156,754           86,031            110,059 
      Inventories (Note 2)                           159,473          140,151            138,293 
      Deferred income taxes                           20,296           20,296             18,105 
      Prepaid expenses                                 8,261            9,571              8,879 
                                                    --------         ---------          ---------
        Total current assets                         408,077          333,758            325,172 
   Property, plant and equipment, net                228,339          205,768            190,390 
   Deferred income taxes                              16,276           11,676             10,306 
   Goodwill                                                -                -             54,318 
   Other assets                                       43,393           32,083             31,534 
                                                   ---------        ---------          --------- 
                                                    $696,085         $583,285           $611,720 
                                                   =========        =========           ======== 

   <CAPTION>
                                               LIABILITIES AND STOCKHOLDERS' EQUITY

   <S>                                             <C>               <C>                <C>
   Current liabilities:
      Notes payable                                  15,103            20,580           $ 13,450 
      Current maturities of long-term debt              433               789                497 
      Accounts payable                               64,083            56,350             64,320 
      Accrued expenses and other liabilities        133,015           113,043            104,847 
                                                    -------          --------           -------- 
        Total current liabilities                   212,634           190,762            183,114 

   Postretirement benefits                           58,985            54,999             53,953 
   Other long-term liabilities                       22,230            12,612             12,129 

   Contingencies (Note 3)

   Stockholders' equity:
      Common stock                                      771               385                385 
      Additional paid-in capital                    141,565           137,150            134,545 
      Retained earnings                             260,997           189,410            228,603 
      Cumulative foreign currency
       translation ajustment                          1,500               186              1,453 
                                                    -------          --------           -------- 
                                                    404,833           327,131            364,986 
      Less treasury stock, at cost                   (1,581)           (1,583)            (1,584)
      Unearned compensation                          (1,016)             (636)              (878)
                                                   --------          --------           -------- 
        Total stockholders' equity                  402,236           324,912            362,524 
                                                   --------          --------           ---------
                                                   $696,085          $583,285           $611,720 
                                                   ========          ========           ======== 

   <FN>
   <F1>Condensed from audited financial statements.
   </TABLE>

   <PAGE>

                              Harley-Davidson, Inc.
                 Condensed Consolidated Statements of Cash Flows
                                  (Unaudited) 
                                 (In thousands)

                                                            
                                                      Nine months ended 
                                                    Sept. 25,       Sept. 26,
                                                      1994            1993   

   Cash flows from operating activities:
      Net income                                     $79,207       $25,033 
      Depreciation and amortization                   26,846        25,974 
      Long-term employee benefits                      5,661        55,717 
      Deferred income taxes                           (4,600)      (22,333)
      Other                                              162           454 
      Change in current assets and
         current liabilities:
       Accounts receivable                           (70,723)      (16,881)
       Inventory                                     (19,322)      (36,122)
       Prepaid expenses                                1,310           738 
       Accounts payable and accrued liabilities       27,705        16,871 
                                                     -------       ------- 
   Net cash provided by operating activities          46,246        49,451 

   Cash flows from investing activities:
      Purchase of property and equipment             (49,090)      (30,712)
      Investments in joint ventures                        0       (10,350)
      Other - net                                     (3,076)          169 
                                                     -------      -------- 
   Net cash used in investing activities             (52,166)      (40,893)

   Cash flows from financing activities:
      Reductions of long-term debt                      (328)       (1,017)
      Net decrease in notes payable                   (5,477)       (2,483)
      Dividends paid                                  (7,620)       (2,280)
      Issuance of stock under employee
       stock plans                                     4,929         2,936 
                                                     -------        ------ 
   Net cash used in by financing activities           (8,496)       (2,844)
                                                     -------        ------ 
   Net increase (decrease) in cash and cash
    equivalents                                      (14,416)        5,714 

   Cash and cash equivalents:
      At beginning of period                          77,709        44,122 
                                                     -------       ------- 
      At end of period                               $63,293       $49,836 
                                                     =======       ======= 


   <PAGE>
                              HARLEY-DAVIDSON, INC.
              Notes to Condensed Consolidated Financial Statements
                      (In thousands, except share amounts)

   Note 1 - Basis of Presentation
   ------------------------------
   The condensed interim consolidated financial statements included herein
   have been prepared by Harley-Davidson, Inc. (the Company) without audit. 
   However, the foregoing statements contain all adjustments (consisting only
   of normal recurring adjustments) which are, in the opinion of Company
   management, necessary to present fairly the consolidated financial
   position as of September 25, 1994 and September 26, 1993, and the results
   of operations for the three and nine month periods then ended.  

   Certain information and footnote disclosures normally included in
   financial statements prepared in accordance with generally accepted
   accounting principles have been condensed or omitted pursuant to the rules
   and regulations of the Securities and Exchange Commission. For further
   information, refer to the consolidated financial statements and footnotes
   thereto included in the Company's annual report on Form 10-K for the year
   ended December 31, 1993.

   On August 17, 1994, The Company's Board of Directors declared a two-for-
   one stock split effected in the form of a 100 percent stock dividend to
   shareholders of record on August 29, 1994, payable on September 12, 1994.
   Stock options agreements, have been adjusted to reflect the split. An
   amount equal to the par value of the shares issued has been transferred
   from additional paid-in capital to the common stock account. All
   references to number of shares, except shares authorized, have been
   adjusted to reflect the stock split on a retroactive basis.


   Note 2 - Inventories
   --------------------
   The Company values its inventories at the lower of cost, using the
   last-in, first-out (LIFO) method, or market.  Inventories consist of the
   following: 

                                         Sept. 25,    Dec. 31,  Sept. 26, 
                                            1994        1993       1993   
   Components at the lower of cost,
    first-in, first-out, (FIFO),
    or market:
       Raw material & work-in-process    $ 60,910    $ 54,155     $ 58,474
       Finished goods                      68,607      66,865       59,112
       Parts & accessories                 49,069      35,366       36,763
                                          -------     -------      -------
                                          178,586     156,386      154,349
   Excess of FIFO over LIFO                19,113      16,235       16,056
                                          -------    --------     --------
   Inventories as reflected in the
     accompanying condensed
     consolidated balance sheets         $159,473    $140,151     $138,293
                                          =======     =======      =======

   Note 3 - Contingencies  
   -----------------------
   The Company is involved with government agencies in various environmental
   matters, including a matter involving soil and groundwater contamination
   at its York, Pennsylvania facility (the Facility). The Facility was
   formerly used by the U.S. Navy and AMF (the predecessor corporation of
   Minstar). The Company purchased the facility from AMF in 1981. Although
   the Company is not certain as to the extent of the environmental
   contamination at the Facility, it is working with the Pennsylvania
   Department of Environmental Resources. The Company is currently pursuing
   cost recovery litigation against the Navy and believes that the Navy, by
   virtue of its ownership and operation of the Facility, will ultimately be
   responsible for a substantial portion of the environmental remediation
   costs at the Facility. In addition, in March 1991 the Company entered into
   a settlement agreement with Minstar related to certain indemnification
   obligations assumed by Minstar in connection with the Company's purchase
   of the Facility. Pursuant to this settlement,  Minstar is obligated to
   reimburse the Company for a portion of its investigation and remediation
   costs at the Facility. Although substantial uncertainty exists concerning
   the nature and scope of the environmental remediation that will ultimately
   be required at the Facility, based on preliminary information currently
   available to the Company and taking into account the Company's estimate of
   the probable liability of the Navy, and the settlement agreement with
   Minstar, the Company estimates that it will incur approximately $4 million
   of additional remediation and related costs at the Facility. The Company
   has established reserves for this amount. The Company has also put certain
   of its insurance carriers on notice that it intends to make claims
   relating to the environmental contamination at the Facility. However, the
   Company is currently unable to determine the probable amount of recovery
   available, if any, under insurance policies.

   <PAGE>
   Item 2. Management's Discussion and Analysis of Financial Condition and
   Results of Operations

      Results of Operations for the Three Months Ended September 25, 1994
            Compared to the Three Months Ended September 26, 1993
 
                   Motorcycle Units and Consolidated Net Sales
              For the Three Month Periods Ended September 25, 1994
                              and September 26, 1993

                                                             Incr 
                                          1994      1993    (Decr)       %  

    Motorcycle units                    22,503    17,963    4,540      25.3%

    Net sales (in millions):
      Motorcycles                       $213.6    $161.7     $51.9     32.1%
      Motorcycle Parts and
       Accessories                        78.3      59.1      19.2     32.5 
        Total Motorcycles and
          Related Products               291.9     220.8      71.1     32.2 

      Recreational Vehicles               68.0      43.7      24.3     55.5 

      Commercial Vehicles                 20.8      16.8       4.0     24.0 

      Other                                3.3       3.1        .2      7.0 
        Total Transportation
          Vehicles                        92.1      63.6      28.5     44.9 

    Harley-Davidson, Inc.
     Consolidated Net Sales             $384.0    $284.4     $99.6     35.0%

   The Company reported third quarter consolidated  net sales of $384.0
   million, a $99.6 million (35.0%) increase over the same quarter in 1993.
   Both the Motorcycles and Related Products segment (the Motorcycle segment)
   and the Transportation Vehicles segment contributed to the increase.

   The Motorcycle segment's third quarter net sales increased 32.2% on
   approximately 32% increases in both motorcycle unit and parts and
   accessories sales. Motorcycle unit shipments increased 25.3% over the same
   quarter in 1993, primarily as the result of a higher production rate
   during the third quarter of 1994 ( 380 units-per-day) compared to the
   third quarter of 1993 (365 units-per-day). The third quarter of 1994 also
   benefitted from three additional work days, compared to the same quarter
   in 1993.

   The Motorcycle division recently announced that it would increase its
   daily production rate to 395 motorcycle units per day early in the fourth
   quarter. Although scheduled daily motorcycle production rates are ahead of
   plan, this does not necessarily indicate that the Company is significantly
   ahead of its plan to attain a daily production rate of 425 units per day
   (100,000 units per year) sometime in 1996.
    
   The Parts and Accessories division recorded a 32.5% increase in net sales
   during the third quarter of 1994 compared to the same quarter in 1993. A
   portion of the increase reflects an improvement in the timing of
   shipments, over the prior year, for orders received in July at the
   Motorcycle segment's annual dealer show. 

   The Transportation Vehicles segment recorded 1994 third quarter net sales
   of $92.1 million, a $28.5 million (44.8%) increase over the same period
   during 1993. The Recreational Vehicles division generated $24.3 million of
   the change primarily through volume  increases.  Higher priced "Class A"
   (motorized) units comprised a majority of the increase.  The Company
   continues to be pleased with the performance of the Recreational Vehicles
   division, but remains cautious pending customer reaction to the 1995
   models introduced at the Recreational Vehicles division's dealer meeting
   at the end of August. The 1995 model introductions represent the largest
   new model launch in recent history.The manufacturing phase-in of the new
   models began in July and runs through November. Accordingly, many of the
   new models were not available for shipment until the end of the third
   quarter or early in the fourth quarter.

   The Commercial Vehicles division recorded third quarter net sales of $20.8
   million, a $4.0 million (24.0%) increase over the third quarter of 1993.
   The division was awarded two large contracts during the third quarter
   totaling $17.6 million. Production under these contracts is expected to
   occur during the first and second quarters of 1995.


                            Consolidated Gross Profit
              For the Three Month Periods Ended September 25, 1994
                              and September 26, 1993
                              (Dollars in Millions)
                                                            Gross     Gross 
                                                           Profit    Profit 
                           Dollars    Dollars              Percent   Percent
                             1994       1993    Change      1994      1993  

   Motorcycles and
    Related Products         $90.3      $66.7   $23.6        30.9%     30.2%
   Transportation
    Vehicles                  16.2        9.5     6.7        17.6      14.9 
   Consolidated Harley-
    Davidson, Inc.          $106.5      $76.2   $30.3        27.7%     26.8%

   The Company recorded consolidated third quarter gross profit of $106.5
   million, a $30.3 million (39.8%) increase. 

   The Motorcycle segment contributed $23.6 million to the third quarter
   increase in consolidated gross profit related primarily to volume
   increases in motorcycle unit shipments and parts and accessories business.

   The Transportation Vehicles segment recorded a $6.7 million improvement in
   gross profit during the third quarter of 1994 compared to the same quarter
   in 1993.  The Recreational Vehicles division was responsible for a
   majority of this improvement, which relates primarily to volume increases.
   Third quarter  volume increases occurred primarily in the motorized Class
   A products resulting in a favorable shift in product mix (away from lower
   margin towable products).

                         Consolidated Operating Expenses
              For the Three Month Periods Ended September 25, 1994 
                             and September 26, 1993
                              (Dollars in Millions)

                          Dollars    Dollars            Percent
                           1994        1993   Change    Change
   Motorcycles and
    Related Products       $52.5      $35.5    $17.0     47.8%
   Transportation
    Vehicles                14.1       11.6      2.5     21.4 
   Corporate                 2.1        1.2      0.9     79.9 
   Consolidated Harley-
    Davidson, Inc.         $68.7      $48.3    $20.4     42.3%

   Consolidated operating expenses increased $20.4 million (42.3%) over the
   third quarter of 1993, primarily in the Motorcycle segment.

   Increases in the Motorcycle segment were primarily volume related.
   Specific areas of increase beyond general volume related spending included
   product warranty and liability, variable compensation, MotorClothes
   advertising costs, and the VR Racing (road racing) program. 

   The Transportation Vehicles segment recorded a $2.5 million (21.4%)
   increase in operating expenses during the third quarter of 1994 compared
   to the third quarter of 1993. The primary area of increase was selling and
   promotional programs.  1994 third quarter operating expense benefitted
   from the elimination of goodwill amortization ($.7 million during the
   third quarter of 1993) that resulted from the goodwill write-down recorded
   by the Company during the fourth quarter of 1993. 

   <PAGE>
       Results of Operations for the Nine Months Ended September 25, 1994
              Compared to the Nine Months Ended September 26, 1993

                   Motorcycle Units and Consolidated Net Sales
   For the Nine Month Periods Ended September 25, 1994 and September 26, 1993


                                                    Incr 
                                   1994     1993   (Decr)     %  

    Motorcycle units             70,565   60,416   10,149   16.8%

    Net sales (in
     millions):
      Motorcycles                $655.1   $535.2   $119.9   22.4%
      Motorcycle Parts
       and Accessories            192.3    147.8     44.5   30.1 
        Total Motorcycles
       and Related Products       847.4    683.0    164.4   24.1 
      Recreational
       Vehicles                   202.2    140.9     61.3   43.4 
      Commercial Vehicles          69.9     55.0     14.9   27.2 
      Other                         9.6      9.4      0.2    2.2 
        Total Transportation
        Vehicles                  281.7    205.3     76.4   37.2 
    Harley-Davidson, Inc.
     Consolidated Net Sales    $1,129.1   $888.3   $240.8   27.1%


   The Company reported record nine month consolidated net sales results of
   $1.1 billion compared to $888.3 million during the same period in 1993.
   The Motorcycle segment and the Transportation Vehicles segment both
   contributed to the net sales improvement.

   The Motorcycle segment recorded net sales of $847.4 million during the
   first nine months of 1994 compared to $683.0 million during the same
   period in 1993. Worldwide demand for the Company's motorcycles continues
   to outweigh supply. Dealer inventories of motorcycles in most major
   markets remain virtually non-existent. The most recent information
   available (through August) indicates a U.S. heavyweight (751+cc) market
   share of 53.7% compared to 56.1% for the same period in 1993. The decrease
   in market share is attributable to the Motorcycle division's capacity
   constraints in a growing market. As mentioned earlier, the Motorcycle
   division increased its daily motorcycle unit production rate to 395 units
   early in the fourth quarter of 1994. Including this most recent increase,
   the Motorcycle division has increased its daily motorcycle production rate
   by over 40% since the beginning of 1992.

   Parts and accessories net sales also exhibited strong growth during the
   first three quarters of 1994. Overall, net sales of parts and accessories
   increased 30.1% compared to the first nine months of 1993. The
   MotorClothes products continue to be the fastest growing portion of the
   parts and accessories' product lines, currently comprising approximately
   35% of parts and accessories net sales. 

   The Transportation Vehicles segment recorded net sales of $281.7 million
   during the first nine months of 1994, an increase of $76.4 million (37.2%)
   compared to the first nine months of 1993. The Recreational Vehicles
   division generated the majority of the increase, primarily through volume
   increases. The most recent Class A market share information available
   (through July) indicates that industry registrations have increased 21.3%
   compared to registrations of the Recreational Vehicles division's products
   which are up 43.8% during the same period. Most of the volume increases
   were generated by the division's lower-end Class A Endeavor and Vacationer
   models. The division has not seen the same result in its towable product
   registrations, which are up 14.5% for the first seven months of 1994,
   compared to industry registrations, which are up 19.9%.

   The Commercial Vehicles division generated net sales of $69.9 million
   during the first three quarters of 1994, a $14.9 million (27.2%) increase
   over the same period in 1993. The division benefitted from a 9.1% volume
   increase and a shift in mix toward higher priced walk-in units.  

                            Consolidated Gross Profit
   For the Nine Month Periods Ended September 25, 1994 and September 26, 1993
                              (Dollars in Millions)

                                                          Gross     Gross 
                                                          Profit    Profit
                         Dollars    Dollars               Percent   Percent
                           1994      1993      Change      1994      1993

   Motorcycles and
    Related Products       $260.7    $209.7     $51.0       30.8%    30.7%
  
   Transportation
    Vehicles                 49.4      32.8      16.6      17.6     16.0  

   Consolidated Harley-
    Davidson, Inc.         $310.1    $242.5     $67.6       27.5%    27.3%

   The Company recorded consolidated gross profit of $310.1 million during
   the first nine months of 1994, an increase of $67.6 million (27.9%).

   The Motorcycle segment reported a $51.0 million (24.3%) increase for the
   period. The segment's gross profit percentage remained virtually unchanged
   at 30.8% for the period compared to the first nine months of 1993. This
   margin stability occurred despite weather related overtime during the
   first quarter of 1994 and additional costs throughout all of 1994
   associated with the reorganizations and enhancements of the Motorcycle
   segment's manufacturing facilities. The reorganizations and enhancements
   are part of the Company's three year manufacturing strategy announced
   during the third quarter of 1993.

   The Transportation Vehicles segment recorded gross profit of $49.4 million
   during the first six months of 1994, an increase of $16.6 million (50.8%)
   compared to the first nine months of 1993. The Recreational Vehicles
   division generated the majority of the increase, primarily through volume
   increases. The Commercial Vehicles division benefitted from an increase in
   volume and a shift in mix toward higher-margin walk-in units.

   <PAGE>
                         Consolidated Operating Expenses
   For the Nine Month Periods Ended September 25, 1994 and September 26, 1993
                              (Dollars in Millions)

                              Dollars  Dollars             Percent
                                1994     1993    Change    Change 
   Motorcycles and
    Related Products           $140.8   $109.4    $31.4      28.7%
   Transportation
    Vehicles                     42.4     35.2      7.2      20.5 
   Corporate                      7.4      4.8      2.6      55.8 
   Consolidated Harley-
    Davidson, Inc.             $190.6   $149.4    $41.2      27.6%


   Consolidated Operating expenses of $190.6 million for the first nine
   months of 1994 increased $41.2 million (27.6%) compared to the first nine
   months of 1993. The Motorcycle segment generated the majority of the
   increase.

   The Motorcycle segment recorded a $31.4 million (28.7%) increase in
   operating expenses related primarily to volume increases. Other areas of
   increase include product warranty, product liability and the VR Racing
   (road racing) program. 

   The Transportation Vehicles segment increase was generally the result of
   additional research and development and promotional programs. The
   Recreational Vehicles division has been investing in research and
   development and has added engineering expertise to its workforce in an
   effort to update its current product lines. 1994 operating expense
   benefitted from the elimination of approximately $2 million of goodwill
   amortization related to the write-off of goodwill in the fourth quarter of
   1993. 

   Consolidated income taxes
   --------------------------
   The Company's 1994 tax provision includes a one-time benefit of $4.6
   million related to the legal reorganization of the Transportation Vehicles
   segment which resulted in an effective tax rate for the first nine months
   of 1994 of 34.7%. Excluding this benefit, the Company's effective tax rate
   would have been approximately 38.5% compared to 40% for all of 1993.

   Environmental
   -------------
   The Company's policy is to comply with applicable environmental laws and
   regulations. The Company has a compliance program in place to monitor, and
   report on, environmental issues. The Company is currently involved with
   its former parent (Minstar) and the U.S. Navy in cost recovery litigation
   surrounding the remediation of the Company's manufacturing facility in
   York, PA. The Company currently estimates that it will be responsible for
   approximately $4 million related to the remediation of the York facility.
   The Company has established reserves for this amount (refer to footnote 3
   to the accompanying condensed consolidated financial statements). 

   Recurring costs associated with managing hazardous substances and
   pollution in on-going operations are not material.

   The Company regularly invests in equipment to support and improve its
   various manufacturing processes. While the Company considers environmental
   matters in capital expenditure decisions, and while some capital
   expenditures also act to improve environmental compliance, only a small
   portion of the Company's annual capital expenditures relate to equipment
   which has the sole purpose of environmental compliance. The Company
   anticipates that capital expenditures for equipment used to limit
   hazardous substances/ pollutants during 1994 will approximate $2 million.



                              Harley-Davidson, Inc.
                     Management's Discussion and Analysis of
                  Financial Condition and Results of Operations


            Liquidity and Capital Resources as of September 25, 1994

   Liquidity and Capital Resources as of September 25, 1994
   --------------------------------------------------------
   The Company generated $46.2 million of cash from operating activities
   during the first nine months of 1994 compared to $49.5 million during the
   same period in 1993. Cash flow from higher earnings during the first nine
   months of 1994 was largely offset by a net increase in working capital
   items, primarily accounts receivable. A majority of the increase in
   accounts receivable is the result of typical shipping patterns during the
   year.  Accounts receivable as of the end of the third quarter of 1994
   increased approximately 42% over the balance at the close of the third
   quarter of 1993. This increase is the result of a 27% increase in
   consolidated revenues and additional foreign receivables which generally
   have longer terms. Additionally, during August, 1994, the Motorcycle
   segment discontinued the practice of granting a 2% cash discount on
   domestic parts and accessories sales. This change has resulted in the
   slower collection of domestic parts and accessories balances. 

   Investing activities utilized approximately $52.2 million during the first
   nine months of 1994, compared to $40.9 million for the same period in
   1993. Capital expenditures amounted to $49.1 million and $30.7 million
   during the first nine months of 1994 and 1993, respectively. The Company
   anticipates 1994 capital expenditures will approximate $75-85 million. The
   Company anticipates funding these expenditures with internally generated
   funds.

   The Company believes that available cash, cash flow from operations and
   existing lines of credit will be sufficient to meet its normal operating
   requirements.

   The Company's Board of Directors declared three cash dividends during the
   first nine months of 1994 including, most recently, a $.08 ($.04 on a
   post-split basis) cash dividend declared on August 17, 1994, paid
   September 12, 1994 to shareholders of record on August 29.  

   <PAGE>
                           Part II - OTHER INFORMATION

                              HARLEY-DAVIDSON, INC.
                                    FORM 10-Q
                               September 25, 1994

   Item 1.  Legal Proceedings
   --------------------------
   The Company is involved with government agencies in various environmental
   matters, including a matter involving soil and groundwater contamination
   at its York, Pennsylvania motorcycle production facility (the Facility). 
   The Facility was formerly used by the U.S. Navy and AMF (the predecessor
   corporation of Minstar Corporation), from whom the Company was purchased
   in 1981.  The Company has been investigating environmental contamination
   at certain areas of the Facility in conjunction with the Pennsylvania
   Department of Environmental Resources and believes it will be required to
   investigate further and remediate contamination at these areas, and
   possibly at other areas, of the Facility.  Although considerable
   uncertainty remains over the nature and scope of environmental remediation
   that will ultimately be required at the Facility, based on the information
   currently available to the Company, the Company does not believe its
   potential liability relating to this matter will have a material effect on
   the Company's financial condition.  In addition, the Company has continued
   to litigate against the Navy and Minstar/AMF over the extent of their
   liability to the Company for this matter.  While ultimate shares of
   responsibility have not yet been established, the Company believes that
   the Navy and Minstar/AMF will be liable for a substantial portion of the
   on-going investigation and future cleanup of the Facility.



   Item 6.  Exhibits and Reports on Form 8-K
            (a)     Exhibits
             3.1    Bylaws of the Registrant 
             27     Financial Data Schedules

            (b)  Reports on Form 8-K
            None

   <PAGE>
                                                  Part II - Other Information

                             HARLEY-DAVIDSON, INC. 
                                  Form 10-Q

                               September 25, 1994




                                   Signatures

   Pursuant to the requirements of the Securities and Exchange Act of 1934,
   the registrant has duly caused this report to be signed on its behalf by
   the undersigned thereunto duly authorized. 

                               HARLEY-DAVIDSON, INC.





   Date:   November 8, 1994    /s/  James L. Ziemer                 
                               James L.  Ziemer
                               Vice President and Chief Financial 
                               Officer (Principal Financial Officer) 


           November 8, 1994    /s/  James M. Brostowitz            
                               James M. Brostowitz
                               Vice President, Controller (Principal 
                               Accounting Officer) and Treasurer


   <PAGE>
                                  Exhibit Index


   Exhibit No.   Description                                             Page

       3         Bylaws of the Registrant                                 18-

       27        Financial Data Schedules                                ____




                                     BY-LAWS
                                       OF
                              HARLEY-DAVIDSON, INC.
                            (a Wisconsin corporation)
                      (as amended through August 17, 1994)

                             ARTICLE I. SHAREHOLDERS

        1.01.     Annual Meeting.  The annual meeting of the shareholders of
   the corporation (the "Annual Meeting") shall be held at such time and date
   as may be fixed by or under the authority of the Board of Directors, for
   the purpose of electing directors and for the transaction of such other
   business as may properly come before the Annual Meeting.  If the election
   of directors shall not be held on the day fixed as herein provided for any
   Annual Meeting, or at any adjournment thereof, the Board of Directors
   shall cause the election to be held at a special meeting of the
   shareholders (a "Special Meeting") as soon thereafter as conveniently may
   be.  In fixing a meeting date for any Annual Meeting, the Board of
   Directors may consider such factors as it deems relevant within the good
   faith exercise of its business judgment.

        1.02.     Special Meetings.

        (a)  A Special Meeting may be called only by the Board of Directors
   pursuant to a resolution adopted by a majority of the entire Board of
   Directors and shall be called by the Board of Directors upon the demand,
   in accordance with this Section 1.02, of the holders of record of shares
   representing at least 10% of all the votes entitled to be cast on any
   issue proposed to be considered at the Special Meeting.

        (b)  In order that the corporation may determine the shareholders
   entitled to demand a Special Meeting, the Board of Directors may fix a
   record date to determine the shareholders entitled to make such a demand
   (the "Demand Record Date").  The Demand Record Date shall not precede the
   date upon which the resolution fixing the Demand Record Date is adopted by
   the Board of Directors and shall not be more than 10 days after the date
   upon which the resolution fixing the Demand Record Date is adopted by the
   Board of Directors.  Any shareholder of record seeking to have
   shareholders demand a Special Meeting shall, by sending written notice to
   the Secretary of the corporation by hand or by certified or registered
   mail, return receipt requested, request the Board of Directors to fix a
   Demand Record Date.  The Board of Directors shall promptly, but in all
   events within 10 days after the date on which a valid request to fix a
   Demand Record Date is received, adopt a resolution fixing the Demand
   Record Date and shall make a public announcement of such Demand Record
   Date.  If no Demand Record Date has been fixed by the Board of Directors
   within 10 days after the date on which such request is received by the
   Secretary, the Demand Record Date shall be the 10th day after the first
   day on which a valid written request to set a Demand Record Date is
   received by the Secretary.  To be valid, such written request shall set
   forth the purpose or purposes for which the Special Meeting is to be held,
   shall be signed by one or more shareholders of record (or their duly
   authorized proxies or other representatives), shall bear the date of
   signature of each such shareholder (or proxy or other representative) and
   shall set forth all information about each such shareholder and about the
   beneficial owner or owners, if any, on whose behalf the request is made
   that would be required to be set forth in a shareholder's notice described
   in Article IX of the Restated Articles of Incorporation.

        (c)  In order for a shareholder or shareholders to demand a Special
   Meeting, a written demand or demands for a Special Meeting by the holders
   of record as of the Demand Record Date of shares representing at least 10%
   of all the votes entitled to be cast on any issue proposed to be
   considered at the Special Meeting must be delivered to the corporation. 
   To be valid, each written demand by a shareholder for a Special Meeting
   shall set forth the specific purpose or purposes for which the Special
   Meeting is to be held (which purpose or purposes shall be limited to the
   purpose or purposes set forth in the written request to set a Demand
   Record Date received by the corporation pursuant to paragraph (b) of this
   Section 1.02), shall be signed by one or more persons who as of the Demand
   Record Date are shareholders of record (or their duly authorized proxies
   or other representatives), shall bear the date of signature of each such
   shareholder (or proxy or other representative), and shall set forth the
   name and address, as they appear in the corporation's books, of each
   shareholder signing such demand and the class or series and number of
   shares of the corporation which are owned of record and beneficially by
   each such shareholder, shall be sent to the Secretary by hand or by
   certified or registered mail, return receipt requested, and shall be
   received by the Secretary within 70 days after the Demand Record Date.

        (d)  The corporation shall not be required to call a Special Meeting
   upon shareholder demand unless, in addition to the documents required by
   paragraph (c) of this Section 1.02, the Secretary receives a written
   agreement signed by each Soliciting Shareholder (as defined herein),
   pursuant to which each Soliciting Shareholder, jointly and severally,
   agrees to pay the corporation's costs of holding the Special Meeting,
   including the costs of preparing and mailing proxy materials for the
   corporation's own solicitation, provided that if each of the resolutions
   introduced by any Soliciting Shareholder at such meeting is adopted, and
   each of the individuals nominated by or on behalf of any Soliciting
   Shareholder for election as director at such meeting is elected, then the
   Soliciting Shareholders shall not be required to pay such costs.  For
   purposes of this paragraph (d), the following terms shall have the
   meanings set forth below:

             (i) "Affiliate" shall have the meaning assigned to such term in
        Rule 12b-2 promulgated under the Securities Exchange Act of 1934, as
        amended (the "Exchange Act").

             (ii) "Participant" shall have the meaning assigned to such term
        in Rule 14a-11 promulgated under the Exchange Act.

             (iii) "Person" shall mean any individual, firm, corporation,
        partnership, joint venture, association, trust, unincorporated
        organization or other entity.

             (iv) "Proxy" shall have the meaning assigned to such term in
        Rule 14a-1 promulgated under the Exchange Act.

             (v) "Solicitation" shall have the meaning assigned to such term
        in Rule 14a-11 promulgated under the Exchange Act.

             (vi) "Soliciting Shareholder" shall mean, with respect to any
        Special Meeting demanded by a shareholder or shareholders, any of the
        following Persons:

                  (A)  if the number of shareholders signing the demand or
             demands for a meeting delivered to the corporation pursuant to
             paragraph (c) of this Section 1.02 is 10 or fewer, each
             shareholder signing any such demand;

                  (B)  if the number of shareholders signing the demand or
             demands for a meeting delivered to the corporation pursuant to
             paragraph (c) of this Section 1.02 is more than 10, each Person
             who either (I) was a Participant in any Solicitation of such
             demand or demands or (II) at the time of the delivery to the
             corporation of the documents described in paragraph (c) of this
             Section 1.02, had engaged or intended to engage in any
             Solicitation of Proxies for use at such Special Meeting (other
             than a Solicitation of Proxies on behalf of the corporation); or

                  (C)  any Affiliate of a Soliciting Shareholder, if a
             majority of the directors then in office determine, reasonably
             and in good faith, that such Affiliate should be required to
             sign the written notice described in paragraph (c) of this
             Section 1.02 and/or the written agreement described in this
             paragraph (d) in order to prevent the purposes of this Section
             1.02 from being evaded.

        (e)  Except as provided in the following sentence, any Special
   Meeting shall be held at such hour and day as may be designated by the
   Board of Directors.  In the case of any Special Meeting called by the
   Board of Directors upon the demand of shareholders (a "Demand Special
   Meeting"), the date of the Demand Special Meeting shall be not more than
   70 days after the Meeting Record Date (as defined in Section 1.05 of these
   by-laws); provided that in the event that the directors then in office
   fail to designate an hour and date for a Demand Special Meeting within 10
   days after the date that valid written demands for such meeting by the
   holders of record as of the Demand Record Date of shares representing at
   least 10% of all the votes entitled to be cast on any issue proposed to be
   considered at the Special Meeting are delivered to the corporation (the
   "Delivery Date"), then such meeting shall be held at 2:00 pm. (local time)
   on the 100th day after the Delivery Date or, if such 100th day is not a
   Business Day (as defined below), on the first preceding Business Day.  In
   fixing a meeting date for any Special Meeting, the Board of Directors may
   consider such factors as it deems relevant within the good faith exercise
   of its business judgment, including, without limitation, the nature of the
   action proposed to be taken, the facts and circumstances surrounding any
   demand for such meeting, and any plan of the Board of Directors to call an
   Annual Meeting or a Special Meeting.

        (f)  The corporation may engage independent inspectors of elections
   to act as an agent of the corporation for the purpose of promptly
   performing a ministerial review of the validity of any purported written
   demand or demands for a Special Meeting received by the Secretary.  For
   the purpose of permitting the inspectors to perform such review, no
   purported demand shall be deemed to have been delivered to the corporation
   until the earlier of (i) 5 Business Days following receipt by the
   Secretary of such purported demand and (ii) such date as the independent
   inspectors certify to the corporation that the valid demands received by
   the Secretary represent at least 10% of all the votes entitled to be cast
   on each issue proposed to be considered at the Special Meeting.  Nothing
   contained in this paragraph shall in any way be construed to limit the
   ability of the Board of Directors or any shareholder to contest the
   validity of any demand, whether during or after such 5 Business Day
   period, or to take any other action (including, without limitation, the
   commencement, prosecution or defense of any litigation with respect
   thereto).

        (g)  For purposes of these by-laws, "Business Day" shall mean any day
   other than a Saturday, a Sunday or a day on which banking institutions in
   the State of Wisconsin are authorized or obligated by law or executive
   order to close.

        1.03.     Place of Meeting.  The Board of Directors may designate any
   place, either within or without the State of Wisconsin, as the place of
   meeting for any Annual Meeting or for any Special Meeting, or for any
   postponement thereof.  Any meeting may be adjourned to reconvene at any
   place designated by vote of the Board of Directors.

        1.04.     Notice of Meeting.  Written notice stating the place, day
   and hour of any Annual Meeting or Special Meeting shall be delivered not
   less than 10 (unless a longer period is required by law) nor more than 70
   days before the date of such meeting.  In the event of any Demand Special
   Meeting, such notice of meeting shall be sent not more than 30 days after
   the Delivery Date.  Unless otherwise required by the law, a notice of an
   Annual Meeting need not include a description of the purpose for which the
   meeting is called.  In the case of any Special Meeting, (a) the notice of
   meeting shall describe any business that the Board of Directors shall have
   theretofore determined to bring before the meeting and (b) in the case of
   a Demand Special Meeting, the notice of meeting shall describe any
   business set forth in the statement of purpose of the demands received by
   the corporation in accordance with Section 1.02 of these by-laws.

        1.05.     Fixing of Record Date.  The Board of Directors may fix in
   advance a date not less than 10 days and not more than 70 days prior to
   the date of any Annual Meeting or Special Meeting as the record date for
   the determination of shareholders entitled to notice of, or to vote at,
   such meeting (the "Meeting Record Date").  In the case of any Demand
   Special Meeting, (i) the Meeting Record Date shall be not later than the
   30th day after the Delivery Date and (ii) if the Board of Directors fails
   to fix the Meeting Record Date within 30 days after the Delivery Date,
   then the close of business on such 30th day shall be the Meeting Record
   Date.  The shareholders of record on the Meeting Record Date shall be the
   shareholders entitled to notice of and to vote at the meeting.

        1.06.     Adjournment.  In the absence of a quorum, any officer
   entitled to preside at or to act as secretary of the meeting shall have
   power to adjourn the meeting from time to time until a quorum is present.

        1.07.     No Nominee Procedures.  The corporation has not
   established, and nothing in these by-laws shall be deemed to establish,
   any procedure by which a beneficial owner of the corporation's shares that
   are registered in the name of a nominee is recognized by the corporation
   as the shareholder under Section 180.0723 of the Wisconsin Business
   Corporation Law.


                         ARTICLE II. BOARD OF DIRECTORS

        2.01.     Regular Meetings.  Regular meetings of the Board of
   Directors shall be held at such times and places as may from time to time
   be fixed by the Board of Directors or as may be specified in a notice of
   meeting.

        2.02.     Special Meetings.  Special meetings of the Board of
   Directors may be held at any time upon the call of the Chief Executive
   Officer and shall be called by the Chief Executive Officer or Secretary if
   directed by the Board of Directors.

        2.03.     Quorum.  Except as otherwise provided by law or by the
   Restated Articles of Incorporation or these by-laws, one-half of the
   number of directors then in office shall constitute a quorum for the
   transaction of business at any meeting of the Board of Directors, but a
   majority of the directors present (though less than such quorum) may
   adjourn the meeting from time to time without further notice.

        2.04.     Manner of Acting.  The act of the majority of the directors
   present at a meeting at which a quorum is present shall be the act of the
   Board of Directors, unless the act of a greater number is required by law,
   the Restated Articles of Incorporation, these by-laws or any contract or
   agreement to which the corporation is a party.

        2.05.     Committees.  There may be an Executive Committee.  There
   shall be an Audit Committee composed of independent directors.  There
   shall be a Compensation Committee composed of independent directors.  The
   Board of Directors by resolution adopted by the affirmative vote of a
   majority of the number of directors then in office may create one or more
   additional committees.  Each committee shall have two or more members who
   shall, unless otherwise provided by the Board of Directors, serve at the
   plessure of the Board of Directors.  Except as otherwise provided by law,
   each committee, to the extent provided in the resolution of the Board of
   Directors, shall have and may exercise such power and authority as the
   Board of Directors shall specify.

        2.06.     Telephonic Meetings.  Except as herein provided and
   notwithstanding any place set forth in the notice of the meeting or these
   by-laws, members of the Board of Directors (and any committee thereof) may
   participate in regular or special meetings by, or through the use of, any
   means of communication by which all participants may simultaneously hear
   each other, such as by conference telephone.

        2.07.     Retirement.  Notwithstanding that directors are elected for
   a three year term, a director shall automatically cease to be a director
   of the corporation effective upon the commencement of the Annual Meeting
   immediately following such director's seventieth (70th) birthday.  Each
   director, other than a director who is serving or has served as the Chief
   Executive Officer of the corporation, whose position of principal
   employment, occupation or affiliation changes substantially, and each
   director who develops a conflict of interest with the corporation as a
   result of changes in the business of the corporation, such director's
   personal interests or such director's principal employer, after his or her
   most recent election to the Board of Directors shall submit his or her
   resignation as a director of the corporation promptly following such
   change, and the Board of Directors (without such director present if the
   Board of Directors so chooses) shall consider whether to accept such
   resignation in the interests of the corporation.  A director who has
   submitted his or her resignation shall not be entitled to vote upon the
   acceptance or rejection of such resignation by the Board of Directors. 
   Resignations pursuant to this bylaw shall be effective immediately upon
   acceptance by the Board of Directors or such later date as determined by
   the Board of Directors.


                              ARTICLE III. OFFICERS

        3.01.     Officers.  The principal officers of the corporation shall
   be a Chief Executive Officer, a President, one or more Vice-Presidents, a
   Secretary and a Treasurer, each of whom shall be elected by the Board of
   Directors.  Such other officers and assistant officers as may be deemed
   necessary may be elected or appointed by the Board of Directors.  The
   Board of Directors may also authorize any duly appointed officer to
   appoint one or more officers or assistant officers.  All officers shall
   have the usual powers and shall have the usual duties incident to their
   respective offices.  All officers shall be subject to the supervision and
   direction of the Board of Directors. The authority, duties or
   responsibilities of any officer may be suspended by the Chief Executive
   Officer or President with or without cause.

        3.02.     Removal.  The Board of Directors may remove any officer
   and, unless restricted by the Board of Directors or these by-laws, an
   officer may remove any officer or assistant officer appointed by that
   officer, at any time, with or without cause.

                         ARTICLE IV. GENERAL PROVISIONS

        4.01.     Notices.  Whenever any statute, the Restated Articles of
   Incorporation or these by-laws requires notice to be given to any director
   or shareholder, such notice may be given in writing by mail, addressed to
   such director or shareholder at his address as it appears on the records
   of the corporation, with postage thereon prepaid. Any such notice shall be
   deemed to have been given when it is deposited in the United States mail. 
   Notice to directors may also be given by telegram.

        4.02.     Fiscal Year.  The fiscal year of the corporation shall be
   fixed by the Board of Directors.


                           ARTICLE V. INDEMNIFICATION

        5.01.     Provision of Indemnification.  The corporation shall, to
   the fullest extent permitted or required by Sections 180.0850 to 180.0859,
   inclusive, of the Wisconsin Business Corporation Law, including any
   amendments thereto (but in the case of any such amendment, only to the
   extent such amendment permits or requires the corporation to provide
   broader indemnification rights than prior to such amendment), indemnify
   its Directors and Officers against any and all Liabilities, and advance
   any and all reasonable Expenses, incurred thereby in any Proceedings to
   which any such Director or Officer is a Party because he or she is or was
   a Director or Officer of the corporation.  The corporation shall also
   indemnify an employee who is not a Director or Officer, to the extent that
   the employee has been successful on the merits or otherwise in defense of
   a Proceeding, for all Expenses incurred in the Proceeding if the employee
   was a Party because he or she is or was an employee of the corporation.
   The rights to indemnification granted hereunder shall not be deemed
   exclusive of any other rights to indemnification against Liabilities or
   the advancement of Expenses which a Director, Officer or employee may be
   entitled under any written agreement, Board of Directors resolution, vote
   of shareholders, the Wisconsin Business Corporation Law or otherwise.  The
   corporation may, but shall not be required to, supplement the foregoing
   rights to indemnification against Liabilities and advancement of Expenses
   under this Section 5.01 by the purchase of insurance on behalf of any one
   or more of such Directors, Officers or employees, whether or not the
   corporation would be obligated to indemnify or advance Expenses to such
   Director, Officer or employee under this Section 5.01. All capitalized
   terms used in this Section 5.01 and not otherwise defined herein shall
   have the meaning set forth in Section 180.0850 of the Wisconsin Business
   Corporation Law.



<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THE SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM 
THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS OF HARLEY-DAVIDSON,
INC. AS OF AND FOR THE NINE MONTHS ENDED SEPTEMBER 25, 1994 AND IS 
QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-31-1994
<PERIOD-START>                             JAN-01-1994
<PERIOD-END>                               SEP-25-1994
<CASH>                                          63,293
<SECURITIES>                                         0
<RECEIVABLES>                                  158,254
<ALLOWANCES>                                   (1,500)
<INVENTORY>                                    159,473
<CURRENT-ASSETS>                               408,077
<PP&E>                                         459,793
<DEPRECIATION>                               (231,454)
<TOTAL-ASSETS>                                 696,085
<CURRENT-LIABILITIES>                          212,634
<BONDS>                                              0
<COMMON>                                           771
                                0
                                          0
<OTHER-SE>                                     401,465
<TOTAL-LIABILITY-AND-EQUITY>                   696,085
<SALES>                                      1,129,103
<TOTAL-REVENUES>                             1,129,103
<CGS>                                          818,943
<TOTAL-COSTS>                                  818,943
<OTHER-EXPENSES>                               190,638
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                 230
<INCOME-PRETAX>                                121,313
<INCOME-TAX>                                    42,106
<INCOME-CONTINUING>                             79,207
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    79,207
<EPS-PRIMARY>                                     1.04
<EPS-DILUTED>                                     1.04
        

</TABLE>


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