HARLEY DAVIDSON INC
11-K, 1995-06-28
MOTORCYCLES, BICYCLES & PARTS
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                                    FORM 11-K

                        SECURITY AND EXCHANGE COMMISSION
                             Washington, D.C.  20549


(X)  ANNUAL REPORT PURSUANT TO SECTION 15(d) OF THE SECURITIES EXCHANGE ACT OF
1934 (FEE REQUIRED)

For the fiscal year end December 31, 1994

                                       OR

( ) TRANSITION REPORT PURSUANT TO SECTION 15(d) OF THE SECURITIES EXCHANGE ACT
OF 1934 (NO FEE REQUIRED)


For the transition period from_______________to___________                      


Commission file number 33-35311


A.    Full title of the plan and the address of the plan, if different from that
      of the issuer named below:


HOLIDAY RAMBLER EMPLOYEES' RETIREMENT PLAN
65528 STATE ROAD 19
WAKARUSA, INDIANA 46573


B.    Name of issuer of the securities held pursuant to the plan and the address
      of its principal executive office:


Harley-Davidson, Inc.
3700 West Juneau Avenue
Milwaukee, Wisconsin 53208




REQUIRED INFORMATION


1.    Not applicable.

2.    Not applicable.

3.    Not applicable.

4.    The Holiday Rambler Employees' Retirement Plan (the "Plan") is subject to
      the requirements of the Employee Retirement Income Security Act of 1974
      ("ERISA"). Attached hereto is a copy of the most recent financial
      statements and schedules of the Plan prepared in accordance with the
      financial reporting requirements of ERISA.


Exhibits

23.   Consent of Independent Auditors



SIGNATURES




Pursuant to the requirements of the Securities Exchange Act of 1934, the
trustees (or other persons who administer the Plan) have duly caused this annual
report to be signed by the undersigned thereunto duly authorized.


                              Holiday Rambler
                              Employees' Retirement Plan



Date:  June 27, 1995          By: /S/ John H. Campbell, Jr. 
                                      John H. Campbell, Jr.
                                      Member of the Retirement
                                       Plan Committee


                                 Holiday Rambler
                           Employees' Retirement Plan

                              Financial Statements
                           and Supplemental Schedules


                     Years ended December 31, 1994 and 1993




                                    CONTENTS









Report of Independent Auditors  . . . . . . . . . . . . . . . . . . . . . . .  5

Financial Statements

Statements of Net Assets Available for Plan Benefits  . . . . . . . . . . .  6-7
Statements of Changes in Net Assets Available for Plan
  Benefits  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  8-9
Notes to Financial Statements . . . . . . . . . . . . . . . . . . . . . .  10-14


Supplemental Schedules

Assets Held for Investment  . . . . . . . . . . . . . . . . . . . . . . . .   15
Transactions or Series of Transactions in Excess of 5
  Percent of the Current Value of Plan Assets . . . . . . . . . . . . . . .   16

A schedule of party-in-interest transactions has
  not been presented because there were no 
  party-in-interest transactions that are 
  prohibited by ERISA Section 406 and for which
  there is not statutory or administrative exemption.



                         Report of Independent Auditors


Holiday Rambler LLC
  Employees' Retirement Plan Committee

We have audited the accompanying statements of net assets available for plan
benefits of Holiday Rambler Employees' Retirement Plan (the Plan) as of December
31, 1994 and 1993, and the related statements of changes in net assets available
for plan benefits for the years then ended. These financial statements are the
responsibility of the Plan's management. Our responsibility is to express an
opinion on these financial statements based on our audits.

We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the financial statements referred to above present fairly, in
all material respects, the net assets available for plan benefits of the Plan at
December 31, 1994 and 1993, and the changes in its net assets available for plan
benefits for the years then ended, in conformity with generally accepted
accounting principles.

Our audits were made for the purpose of forming an opinion on the basic
financial statements taken as a whole. The accompanying supplemental schedules
of assets held for investment as of December 31, 1994, and transactions or
series of transactions in excess of 5 percent of the current value of the plan
assets for the year then ended, are presented for purposes of complying with the
Department of Labor's Rules and Regulations for Reporting and Disclosure under
the Employee Retirement Income Security Act of 1974, and are not a required part
of the basic financial statements. The Fund Information in the statement of net
assets available for plan benefits and the statement of changes in net assets
available for plan benefits is presented for purposes of additional analysis
rather than to present the net assets available for plan benefits and changes in
net assets available for plan benefits of each fund.  The supplemental schedules
and Fund Information have been subjected to the auditing procedures applied in
our audit of the basic financial statements and, in our opinion, are fairly
stated in all material respects in relation to the basic financial statements
taken as a whole.


Milwaukee, Wisconsin                                         ERNST & YOUNG LLP  

May 11, 1995

<TABLE>
                                               Holiday Rambler 
                                          Employees' Retirement Plan
                                           Statement of Net Assets 
                                          Available for Plan Benefits
                                               December 31, 1994

<S>                          <C>        <C>          <C>        <C>         <C>        <C>        <C>      

                                                                                        Harley-
                                         Diversified              Growth              Davidson, Inc.            Participant
                                           Equity      MaGic+     Equity     Balanced    Common    International   Loan 
                                  Total     Fund        Fund       Fund        Fund    Stock Fund      Fund          Fund
ASSETS
Investments:
 Investments in securities of unaffiliated issuers,
  at fair value (Note 3):
  Common trust funds          $16,397,677$2,207,722  $8,398,304 $2,329,470  $1,772,167 $    90,796$1,599,218 $        -

Investments in securities of affiliated issuers,
  at fair value (Note 6): Harley-Davidson, Inc.
   Common Stock                13,876,436         -           -          -           -  13,876,436         -          - 

Participant Loans               1,818,632         -           -          -           -           -         -  1,818,632 

Investments other than securities (Note 4):
  Guaranteed investment contracts, at 
   contract value               1,000,000         -   1,000,000          -           -           -         -          -  

Total investments              33,092,745 2,207,722   9,398,304  2,329,470   1,772,167  13,967,232 1,599,218  1,818,632 

Employers contribution
  receivable                    1,394,956   108,507     412,773    111,860      83,837     569,623   108,356          - 

Accrued interest and dividends     68,925         9      68,393         16           8         484        15          -

Total Assets                   34,556,626 2,316,238   9,879,470  2,441,346   1,856,012  14,537,339 1,707,589  1,818,632 

LIABILITIES 
Accounts payable                   85,604     8,211       4,006      1,260       2,076      66,661     7,604     (4,214) 

Net assets available for
  plan benefits               $34,471,022$2,308,027  $9,875,464 $2,440,086  $1,853,936 $14,470,678$1,699,985 $1,822,846
</TABLE>



                                            See accompanying notes.


<TABLE>
                                                Holiday Rambler
                                          Employees' Retirement Plan
                                           Statement of Net Assets 
                                          Available for Plan Benefits
                                               December 31, 1993


<S>                           <C>          <C>        <C>         <C>          <C>            <C>          <C>
                                                                                                Harley-   
                                           Diversified               Growth                 Davidson, Inc.
                                              Equity      MaGic+     Equity      Balanced       Common    International
                                   Total       Fund        Fund       Fund         Fund       Stock Fund     Fund     
ASSETS
Investments:
 Investments in securities of unaffiliated issuers,
  at fair value (Note 3):
  Common trust funds          $17,822,417  $3,229,106 $ 8,745,394 $3,389,118   $2,369,670     $    83,118  $ 6,011 

Investments in securities of affiliated issuers, 
 at fair value (Note 6): Harley-Davidson, Inc.
  Common Stock                  8,906,631           -           -          -            -       8,906,631        - 

Investments other than securities (Note 4):
 Guaranteed investment contracts, at
  contract value                2,500,000           -   2,500,000          -            -               -        -  

Total investments              29,229,048   3,229,106  11,245,394  3,389,118    2,369,670       8,989,749    6,011 

Interest receivable               167,283           9     167,267          4            3               -        - 
Cash                               12,447       1,369           -      3,277        1,790               -    6,011
Participant contributions
 receivable                        28,277       3,288      11,663      2,952        2,316           8,058        - 

Total Assets                   29,437,055   3,233,772  11,424,324  3,395,351    2,373,779       8,997,807   12,022 
 
LIABILITIES 
Accounts payable                   33,383       9,835           -      1,990        1,790          13,757    6,011 

Net assets available for
 plan benefits                $29,403,672  $3,223,937 $11,424,324 $3,393,361   $2,371,989      $8,984,050  $ 6,011 
</TABLE>
 


                                            See accompanying notes.

<TABLE>
                                                 Holiday Rambler 
                                          Employees' Retirement Plan
                                      Statement of Changes in Net Assets
                                          Available for Plan Benefits
                                               December 31, 1994

<S>                         <C>          <C>        <C>         <C>         <C>        <C>          <C>         <C>    

                                                                                        Harley-   
                                         Diversified              Growth             Davidson, Inc.             Participant
                                           Equity      MaGic+     Equity     Balanced   Common    International    Loan
                                  Total     Fund        Fund       Fund        Fund   Stock Fund     Fund          Fund

Additions:
 Investment income (loss):
  Net appreciation (depreciation)
   in fair value of
   investments (Note 3):    $  2,788,741 $  (62,815)$   526,290 $   13,589  $ (124,725)$ 2,407,374  $   29,028  $        - 
  Interest and dividends         526,629     77,133     148,626     47,559      92,894      69,672       4,086      86,659 
  Net investment income (loss) 3,315,370     14,318     674,916     61,148     (31,831)  2,477,046      33,114      86,659 

Contributions:
 Employer                      1,394,956    108,507     412,773    111,860      83,837     569,623     108,356           - 
 Participant                   3,220,563    319,518     851,425    323,212     235,346   1,194,479     296,583           - 
                               4,615,519    428,025   1,264,198    435,072     319,183   1,764,102     404,939           -
Total additions                7,930,889    442,343   1,939,114    496,220     287,352   4,241,148     438,053      86,659 

Deductions:
 Benefit and withdrawal
  payments                    (2,703,741)  (218,435) (1,084,377)  (224,973)   (143,817)   (928,532)    (36,461)    (67,146)
 Administrative expenses        (159,798)   (22,211)    (55,092)   (22,420)    (16,027)    (39,561)     (4,487)          - 
 Net transfers in (out)                - (1,117,607) (2,348,505)(1,202,102)   (645,561)  2,213,573   1,296,869   1,803,333 
Total deductions              (2,863,539)(1,358,253) (3,487,974)(1,449,495)   (805,405)  1,245,480   1,255,921   1,736,187 

Net increase (decrease)        5,067,350   (915,910) (1,548,860)  (953,275)   (518,053)  5,486,628   1,693,974   1,822,846 
Net assets 
 at beginning of year         29,403,672  3,223,937  11,424,324  3,393,361   2,371,989   8,984,050       6,011           -
Net assets available for plan benefits 
 at end of year              $34,471,022 $2,308,027 $ 9,875,464 $2,440,086  $1,853,936 $14,470,678  $1,699,985  $1,822,846
</TABLE>





                                            See accompanying notes.



<TABLE>
                                                Holiday Rambler
                                          Employees' Retirement Plan
                                      Statement of Changes in Net Assets
                                          Available for Plan Benefits
                                               December 31, 1993

<S>                           <C>          <C>        <C>        <C>         <C>        <C>          <C>
                                                                                          Harley-                 
                                           Diversified               Growth            Davidson, Inc.
                                              Equity      MaGic+     Equity   Balanced     Common     International
                                   Total       Fund        Fund       Fund      Fund     Stock Fund       Fund

Additions:
 Investment income:
  Net appreciation in fair value 
   of investments (Note 3):   $ 2,789,929  $  333,926 $   555,856 $  418,781 $  193,380 $1,287,986   $      - 
  Interest and dividends          298,059       5,286     253,872      4,064      9,426     25,411          - 
  Net investment income         3,087,988     339,212     809,728    422,845    202,806  1,313,397          - 

 Participant contributions      2,472,539     267,811     841,512    363,098    198,021    796,086      6,011 
 Total additions                5,560,527     607,023   1,651,240    785,943    400,827  2,109,483      6,011 

Deductions:
 Benefit and withdrawal
  payments                     (1,926,388)   (242,066)   (923,731)  (205,470)  (180,244)  (374,877)         -
 Administrative expenses         (142,122)    (16,116)    (56,311)   (18,229)   (11,756)   (39,710)         -
 Net transfers in (out)                 -    (110,396) (1,050,523)  (280,495)  (199,519) 1,640,933          - 
 Total deductions              (2,068,510)   (368,578) (2,030,565)  (504,194)  (391,519) 1,226,346          - 

Net increase (decrease)         3,492,017     238,445    (379,325)   281,749      9,308  3,335,829      6,011 
Net assets available for plan benefits
 at beginning of year          25,911,655   2,985,492  11,803,649  3,111,612  2,362,681  5,648,221          - 
Net assets available for plan benefits
 at end of year               $29,403,672  $3,223,937 $11,424,324 $3,393,361 $2,371,989 $8,984,050   $  6,011 
</TABLE>




                                            See accompanying notes.


                                 Holiday Rambler
                           Employees' Retirement Plan

                          Notes to Financial Statements

                                December 31, 1994

1. PLAN DESCRIPTION

GENERAL 

The Holiday Rambler Employees' Retirement Plan (the "Plan") is a contributory
defined contribution plan that covers substantially all employees of Holiday
Rambler LLC (the "Company"), which is a wholly owned subsidiary of Harley
Davidson, Inc. Participants should refer to the Plan document for a complete
description of the Plan.

COMPANY AND PARTICIPANT CONTRIBUTIONS 

Participants may elect to have up to 16%, up to a limit of $9,240, of their
compensation contributed to the Plan on a tax-deferred basis under Section
401(k) of the Internal Revenue Code. These contributions are excluded from the
participant's current wages for federal income tax purposes. No federal income
tax is paid on the tax-deferred contributions and earnings thereon until they
are withdrawn from the Plan by the participant.

Matching Company contributions are made equal to 100% of the participant
deferral contributions up to 3% of participant compensation, net of forfeitures,
provided the Company is not in a negative retained earnings position. In the
event the Company has negative retained earnings, the Company, at its
discretion, may make a matching employer contribution in such amounts as the
Company shall determine. The Company, at its discretion, also may make matching
contributions in excess of 3% of participant compensation for any plan year in
which the Company has net income.  There were no discretionary Company
contributions made in 1994 or 1993.

PARTICIPANT ACCOUNTS

Each participant's account is credited with the participant's contribution, the
related Company contribution and earnings thereon.  The account is charged for
benefit payments.  Forfeitures of terminated participants' nonvested accounts
revert to the Company to be used to reduce future contributions.  Funds in a
participant's account can be invested, at the direction of the participant, in
any of the following funds: MaGic+ Fund, Diversified Equity Fund, Growth Equity
Fund, Balanced Fund, International Fund, and Harley-Davidson, Inc. Common Stock
Fund.
1. PLAN DESCRIPTION (CONTINUED)

VESTING

Participants eligible to participate prior to January 1, 1991, are vested 100%
in the balance of their account attributable to Company contributions.
Participants eligible to participate on or after January 1, 1991, vest 20% per
year of service in the balance of their account attributable to Company
contributions. Participants are always 100% vested in the balance of their
account attributable to their contributions.

BENEFIT PAYMENTS AND WITHDRAWALS

Upon normal retirement at or after age 65; death or disability, if earlier; or
termination of employment (regarding vested benefits), the balance in the
participant's account is paid to the participant or the participant's
beneficiary either in a lump sum, in installments over a fixed period, or by
transfer to another qualified plan.  Withdrawals are also permitted for
financial hardship.

Eligible employees may take out a loan to the lesser of $50,000 or 50% of their
vested benefits.  Any such loan shall be repaid, with interest, over a period
not to exceed five years unless the loan is used to purchase a principal
residence.

ADMINISTRATIVE EXPENSES

The Plan pays for substantially all of the Plan's administrative expenses.
Expenses not paid by the Plan are paid by the Company.

1. PLAN DESCRIPTION (CONTINUED)

INCOME TAX STATUS

The Internal Revenue Service informed the Company on May 1, 1995, that the Plan
is qualified under Section 401(a) of the Internal Revenue Code (the "Code"). As
such, the Plan is exempt from federal income taxes under the provisions of
Section 501(a) of the Code. The Company is not aware of any course of action or
series of events that have occurred that might adversely affect the Plan's
qualified status.

2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

INVESTMENTS

Investments in common trust funds are valued at fair value, determined by using
the quoted redemption prices reported by the trustee on the last business day of
the year. The Plan's investment in Harley-Davidson, Inc. common stock is valued
at fair value by using its quoted market price reported on the last business day
of the year. Participant loans are valued at the unpaid principal balance. 

Guaranteed investment contracts are valued at contract value as reported by the
insurance company. Contract value represents contributions made under the
contract, plus interest at the contract rate, less funds used to pay benefits
and expenses.

CONTRIBUTIONS

Participant contributions are recorded in the period the participant incurs the
salary reduction. Company contributions are accrued in the period in which they
become obligations of the Company in accordance with terms of the Plan.

3. INVESTMENTS

The Plan's investments, except for its unallocated insurance contracts (see Note
4), are held by Society National Bank, Indiana (the "Trustee") and Society Trust
Company, N.A. under a trust agreement effective October 21, 1985. During 1994
and 1993, investments held by the Plan (including investments bought, sold, as
well as held during the year) appreciated in fair value as follows:

                                                            
                                                NET APPRECIATION IN FAIR VALUE
                                                            
                                                    YEAR ENDED DECEMBER 31    
                                                        1994              1993

Common trust funds                                $  381,367        $1,501,943

Harley-Davidson, Inc. common stock                 2,407,374         1,287,986
                                                  $2,788,741        $2,789,929

The fair value of individual investments that represent 5% or more of the Plan's
net assets are as follows:

                                                               DECEMBER 31    
                                                        1994              1993
Victory Retirement Trust -
    MaGic+ Fund                                   $8,398,304        $8,745,394
Victory Employee Benefits - Value 
    Stock Fund                                     2,207,722         3,221,256
Victory Employee Benefits -
    Balanced Fund                                  1,770,251         2,369,670
Victory Employee Benefits -
    Special Value Fund                             2,230,203         3,295,501
Victory Employee Benefits -  
    International Fund                             1,591,614                 -


Harley-Davidson, Inc. Common Stock                13,876,436         8,906,631


4. INSURANCE COMPANY CONTRACTS

The contract values of insurance company contracts owned by the Plan are
summarized as follows:
                                                              DECEMBER 31     
                                                         1994             1993
Guaranteed investment contracts:
 
  Confederated Life, due 
    March 22, 1994, 10.05%                          $        -      $1,000,000
  John Alden Life, due 
    July 11, 1994, 8.75%                                     -         500,000
  Hartford Life, due March 23, 1995, 10%               500,000         500,000
  John Alden Life, due 
    May 16, 1996, 9.38%                                500,000         500,000
                                                    $1,000,000      $2,500,000

The guaranteed investment contracts are subject to restrictions on early
withdrawal that include varying early withdrawal penalties.

5. PLAN TERMINATION

While the Company has not expressed any intent to terminate the Plan, it is free
to do so at any time. In the event of termination, each participant
automatically becomes vested to the extent of the balance in his account.

6. TRANSACTIONS WITH PARTIES-IN-INTEREST

The following Harley-Davidson, Inc. common stock transactions occurred during
the years ended December 31, 1994 and 1993:
                                                         1994           1993  
Shares held at beginning of year                      201,850         147,505 
Shares purchased                                      124,642          72,609 
Shares received in stock split                        221,983               - 
Shares sold                                           (48,051)        (14,685)
Distributions and other                                (4,837)         (3,579)
Shares held at end of year                            495,587         201,850 

All purchase and sale transactions were executed at market value on the
transaction dates. The Plan received dividends of $60,694 on common stock in
1994 and $23,720 in 1993.


<TABLE>
                                 Holiday Rambler
                           Employees' Retirement Plan

                           Assets Held for Investment

                                December 31, 1994

<S>                                        <C>       <C>           <C>
                                                                       Current
     Description                           Shares        Cost           Value 

Unaffiliated issuers:
 Common trust funds:
   Victory Employee Benefits-
     Value Stock Fund                      227,600   $ 2,273,898   $ 2,207,722
   Victory Retirement Trust-
     MaGic+ Fund                           829,904     8,300,550     8,398,304
   Victory Employee Benefits-
     Balanced Fund                         187,130     1,861,296     1,770,251
   Victory Employee Benefits-
     Small Capitalization Value Fund         1,301       100,525        98,177
   Victory Employee Benefits-
     International Fund                     34,768     1,666,775     1,591,614
   Victory Employee Benefits-
     Money Market Fund                     101,406       101,406       101,406
   Victory Employee Benefits-
     Special Value Fund                    217,793     2,189,491     2,230,203
                                                      16,493,941    16,397,677

Affiliated issuer:
 Harley-Davidson, Inc. Common Stock        495,587     8,875,113    13,876,436

Unallocated insurance contracts:
 Hartford, due March 22, 1995, 10%         500,000       500,000       500,000
 John Alden Life, due
   May 16, 1996, 9.38%                     500,000       500,000       500,000
                                                       1,000,000     1,000,000

Participant loans                        1,818,632     1,818,632     1,818,632

 Total Investments                                   $28,187,686   $33,089,745
</TABLE>

<TABLE>
                                                Holiday Rambler
                                          Employees' Retirement Plan

                         Transactions or Series of Transactions in Excess of 5 Percent
                                      of the Current Value of Plan assets

                                         Year ended December 31, 1994

<S>                          <C>            <C>            <C>              <C>            <C>
                                Number of    Number of        Cost of         Proceeds    
                                Purchase       Sales         Purchases       From Sales      Cost of        Gain
Description                   Transactions  Transactions   During the Year  During the Year   Sales*    On Disposals*

Category(iii)--
 Series of transactions:

 Victory Employee Benefits-
   Money Market Fund                 475           496       $ 9,071,692      $ 9,061,857  $ 9,061,857$        - 
 Victory Retirement Trust-
   MaGic+ Fund                        74           131        11,505,466       12,378,845   11,351,903 1,026,942 
 Victory Employee Benefits-
   Balanced Fund                      73           111           465,779        1,940,472      970,443  (29,971)
 Victory Employee Benefits-
   Value Stock Fund                   60           129           432,096        1,382,815    1,347,935   34,880 
 Victory Employee Benefits-
   International Fund                118            75         2,432,866          876,291      772,102  104,189 
 Harley-Davidson, Inc. 
   Common Stock                      151            76         4,781,483        2,185,293    1,384,493  800,800 
 Victory Employee Benefits-
   Special Value                      70           127           471,134        1,544,858    1,484,500   60,358 


There were no Category (i), (ii) or (iv) reportable transactions during 1994.

*Based on historical cost
</TABLE>

                                                                 Exhibit 23




            CONSENT OF ERNST & YOUNG LLP, INDEPENDENT AUDITORS


We consent to the incorporation by reference in the Registration
Statement (Form S-8 No. 33-35311) pertaining to the Holiday
Rambler Employees' Retirement Plan (the Plan) of our report dated 
May 11, 1995, with respect to the financial statements and
schedules of the Plan included in this Annual Report (Form 11-K)
for the year ended December 31, 1994.

                                                    ERNST & YOUNG LLP      

Milwaukee, Wisconsin
June 28, 1995


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