HARLEY DAVIDSON INC
10-K, 1995-03-30
MOTORCYCLES, BICYCLES & PARTS
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<PAGE>
 
================================================================================
                       SECURITIES AND EXCHANGE COMMISSION
                            WASHINGTON, D. C. 20549

                                   FORM 10-K

[X]  ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
     ACT OF 1934 [FEE REQUIRED] For the fiscal year ended: DECEMBER 31, 1994

[ ]  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
     EXCHANGE  ACT OF 1934 [NO FEE REQUIRED] For the transition period from
     _______________ to ________________


Commission file number 1-9183
                       ------



                             HARLEY-DAVIDSON, INC.
             (Exact name of registrant as specified in its charter)

                WISCONSIN                              39-1382325
        (State of organization)           (I.R.S. Employer Identification No.)

            3700 WEST JUNEAU AVENUE,
              MILWAUKEE, WISCONSIN                         53208
  (Address of principal executive offices)              (Zip code)

Registrant's telephone number:  (414) 342-4680

Securities registered pursuant to Section 12(b) of the Act:

                                                       Name of each Exchange
         Title of each class                            on which registered
--------------------------------------             ---------------------------
COMMON STOCK, $.01 PAR VALUE PER SHARE                NEW YORK STOCK EXCHANGE
PREFERRED STOCK PURCHASE RIGHTS                       NEW YORK STOCK EXCHANGE



Securities registered pursuant to Section 12(g) of the Act:  NONE

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months and (2) has been subject to such requirements for the
past 90 days.  Yes  X  No    .
                   ---    ---    

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405
of Regulation S-K is not contained herein, and will not be contained, to the
best of the registrant's knowledge, in definitive proxy or information
statements incorporated by reference in Part III of this Form 10-K or any
amendment to this Form 10-K. [   ]

Aggregate market value of the voting stock held by nonaffiliates of the
registrant at March 21, 1995:  $1,689,758,527.

Number of shares of the registrant's common stock outstanding at March 21, 1995:
                               74,739,769 shares.

Part III of this report incorporates information by reference from registrant's
Proxy Statement for the annual meeting of its shareholders to be held on May 6,
1995.

================================================================================
<PAGE>
 
                                      PART I
  ITEM 1. BUSINESS
  ------- --------
  SUMMARY
  -------

  Harley-Davidson, Inc. was incorporated in 1981, at which time it purchased the
  Harley-Davidson Motorcycle Business from AMF Incorporated (currently doing
  business as Minstar) in a management buyout. In 1986, Harley-Davidson, Inc.
  became publicly held. Unless the context otherwise requires, Harley-Davidson,
  Inc. (the "Company") includes all of its subsidiaries and other wholly owned
  affiliates.  The Company operates in two segments:  Motorcycles and Related
  Products and Transportation Vehicles.

  The Motorcycles and Related Products ("Motorcycles") segment consists
  primarily of the Company's wholly owned subsidiary H-D Michigan, Inc. and its
  wholly owned subsidiary Harley-Davidson Motor Company.  The Motorcycles
  segment designs, manufactures and sells primarily heavyweight (engine
  displacement of 751cc or above) touring and custom motorcycles and a broad
  range of related products which include motorcycle parts and accessories and
  riding apparel.  The Company, which is the only major American motorcycle
  manufacturer, has held the largest share of the United States heavyweight
  motorcycle market since 1986. The Company generally holds much smaller market
  shares in international markets.

  The Transportation Vehicles ("Holiday Rambler") segment consists of the
  Company's wholly owned affiliate Holiday Rambler LLC (formerly Holiday Rambler
  Corporation) and its Holiday World(R) store affiliates.  Holiday Rambler
  manufactures recreational vehicles, principally motorhomes and travel
  trailers, and specialized commercial vehicles.  Holiday Rambler was acquired
  by the Company in December 1986.  Holiday Rambler's Recreational Vehicles
  division competes primarily in the mid to premium price segment of the
  recreational vehicle market.  Holiday Rambler's commercial vehicles (marketed
  under the Utilimaster/(R)/ brand name), which include walk-in vans and parcel
  delivery trucks, are built for a diverse range of specialized commercial uses.
  Holiday Rambler's Commercial Vehicles division is one of a small number of
  commercial vehicle manufacturers with the resources to satisfy the volume
  requirements and specialized needs of fleet customers.

  Revenue, operating income (loss) and identifiable assets attributable to each
  of the Company's segments are as follows (in thousands):

<TABLE>
<CAPTION>
                             Motorcycles
                             and Related   Transportation
                              Products        Vehicles      Corporate
                             -----------  ----------------  ----------
<S>                          <C>          <C>               <C>
  1994
  ----
  Revenue                     $1,158,887        $382,909      $     -
  Operating income (loss)        163,510           6,745       (9,948)
  Identifiable assets            502,267         165,533       71,415
 
  1993
  ----
  Revenue                     $  933,262        $284,166      $     -
  Operating income (loss)        136,217         (59,533)*     (6,878)
  Identifiable assets            367,794         134,699       80,792
 
  1992
  ----
  Revenue                     $  822,929        $282,355      $     -
  Operating income (loss)        102,300           2,137       (7,240)
  Identifiable assets            313,953         178,252       29,959
</TABLE>

  ----------
  *Includes $57.0 million charge related primarily to the write-off of goodwill.

                                       2
<PAGE>
 
  The domestic heavyweight motorcycle market continued to expand in 1994. The
  domestic recreational vehicle industry also reported volume increases during
  1994.  Worldwide quarterly revenue and operating income (loss) (in thousands),
  by segment, and motorcycle shipment information, are as follows:

<TABLE>
<CAPTION>
                                             First     Second      Third      Fourth      Total
                                            Quarter    Quarter    Quarter    Quarter       Year
                                           --------   --------   --------   --------    ----------  
<S>                                        <C>        <C>        <C>        <C>         <C>
  1994
  Revenue by segment:
     Motorcycles and Related Products      $258,607   $296,843   $291,927   $311,510    $1,158,887
     Transportation Vehicles                 85,098    104,530     92,098    101,183       382,909
                                           --------   --------   --------   --------    ----------
                                           $343,705   $401,373   $384,025   $412,693    $1,541,796
                                                                                        
  Operating income (loss) by segment:                                                   
     Motorcycles and Related Products      $ 34,984   $ 47,134   $ 37,832   $ 43,560    $  163,510
     Transportation Vehicles                    222      4,718      2,063       (258)        6,745
     Corporate                               (2,086)    (3,217)    (2,128)    (2,517)       (9,948)
                                           --------   --------   --------   --------    ----------
                                           $ 33,120   $ 48,635   $ 37,767   $ 40,785    $  160,307
  Units:                                                                                
     Motorcycles                             23,056     25,006     22,503     25,246        95,811
                                                                                        
                                                                                        
  1993                                                                                  
  Revenue by segment:                                                                   
    Motorcycles and Related Products       $205,328   $256,870   $220,778   $250,286    $  933,262
    Transportation Vehicles                  64,257     77,508     63,598     78,803       284,166
                                           --------   --------   --------   --------    ----------
                                           $269,585   $334,378   $284,376   $329,089    $1,217,428
  Operating income (loss) by segment:                                                   
    Motorcycles and Related Products       $ 27,505   $ 41,604   $ 31,175   $ 35,933    $  136,217
    Transportation Vehicles                    (589)       301     (2,137)   (57,108)*     (59,533)
    Corporate                                (1,746)    (1,840)    (1,183)    (2,109)       (6,878)
                                           --------   --------   --------   --------    ----------
                                           $ 25,170   $ 40,065   $ 27,855   $(23,284)   $   69,806
                                                                                        
  Units:                                                                                
    Motorcycles                              19,502     22,951     17,963     21,280        81,696
                                                                                        
*Includes $57.0 million charge related primarily to the write-off of goodwill.          
                                                                                        
                                                                                        
  1992                                                                                  
  Revenue by segment:                                                                   
    Motorcycles and Related Products       $179,010   $203,929   $201,408   $238,582    $  822,929
    Transportation Vehicles                  68,412     70,020     70,342     73,581       282,355
                                           --------   --------   --------   --------    ----------
                                           $247,422   $273,949   $271,750   $312,163    $1,105,284
                                                                                        
  Operating income (loss) by segment:                                                   
    Motorcycles and Related Products       $ 18,292   $ 32,772   $ 25,311   $ 25,925    $  102,300
    Transportation Vehicles                     138      1,144        106        749         2,137
    Corporate                                (1,719)    (2,270)    (1,416)    (1,835)       (7,240)
                                           --------   --------   --------   --------    ----------
                                           $ 16,711   $ 31,646   $ 24,001   $ 24,839    $   97,197
  Units:                                                                                
    Motorcycles                              17,186     18,771     17,977     22,561        76,495
 
</TABLE>

                                       3
<PAGE>
 
  MOTORCYCLES AND RELATED PRODUCTS

  The primary business of the Motorcycles segment is to produce and sell premium
  heavyweight motorcycles.  The Company's motorcycle products emphasize
  traditional styling, design simplicity, durability, ease of service and
  evolutionary change.  Studies by the Company indicate that the typical U.S.
  Harley-Davidson/(R)/ motorcycle owner is a male in his early forties, with a
  household income of approximately $65,200, who purchases a motorcycle for
  recreational purposes rather than to provide transportation and who is an
  experienced motorcycle rider. Over two-thirds of the Company's sales are to
  buyers with at least one year of higher education beyond high school.

  The heavyweight class of motorcycles is comprised of four types:  standard,
  which emphasizes simplicity and cost; performance, which emphasizes handling
  and speed; touring, which emphasizes comfort and amenities for long-distance
  travel; and custom, which emphasizes styling and individual owner
  customization.  Touring and custom models are the primary classes of
  heavyweight motorcycles the Company manufactures.  The Company presently
  manufactures and sells 20 models of touring and custom heavyweight
  motorcycles, with suggested retail prices ranging from approximately $5,000 to
  $17,500.  The touring segment of the heavyweight market was pioneered by the
  Company and includes motorcycles equipped for long-distance touring with
  fairings, windshields, saddlebags and Tour Paks/(R)/.  The custom segment of
  the market includes motorcycles featuring the distinctive styling associated
  with certain classic Harley-Davidson motorcycles.  These motorcycles are
  highly customized through the use of trim and accessories.  The Company's
  motorcycles are based on variations of four basic chassis designs and are
  powered by one of three air cooled, twin cylinder engines of "V" configuration
  which have displacements of 883cc, 1200cc and 1340cc.  The Company
  manufactures its own engines and frames.

  During 1993, the Company acquired a 49 percent interest in Buell Motorcycle
  Company ("Buell"), a manufacturer of performance motorcycles. This investment
  in Buell offers the Company the possibility of gradually gaining entry into
  select niches within the performance motorcycle market.  Buell began
  distribution of a limited number of Buell motorcycles during 1994 to select
  Harley-Davidson dealers.

  Although there are some accessory differences between the Company's top-of-the
  line touring motorcycles and those of its competitors', suggested retail
  prices are generally comparable.  The top of the Company's custom product line
  is typically priced at almost twice that of its competitors' custom
  motorcycles.  The custom portion of the product line represents the Company's
  highest unit volumes and continues to command a premium price because of its
  features, styling and high resale value.  The Company's smallest displacement
  custom motorcycle (the 883cc Sportster(R)) is directly price competitive with
  competitors' comparable motorcycles.  The Company's surveys of retail
  purchasers indicate that, historically, over three-quarters of the purchasers
  of its Sportster model have come from competitive-brand motorcycles or are
  people new to the sport of motorcycling.  Since 1988, the Company's research
  has consistently shown a repurchase intent in excess of 92% on the part of
  purchasers of its motorcycles, and the Company expects to see sales of its
  883cc Sportster model partially translated into sales of its higher-priced
  products in the normal two to three year ownership cycle.  Domestic motorcycle
  sales generated 50.3%, 51.4% and 52.8% of revenues in the Motorcycles segment
  during 1994, 1993 and 1992, respectively.

  The major product categories for the Parts and Accessories business are
  replacement parts, mechanical accessories, rider accessories (MotorClothes(R)
  and collectibles) and specially formulated oil and other lubricants.  The
  Company's replacement parts include original equipment parts, generally made
  in the United States, and a less expensive line of imported parts introduced
  in 1983 to compete

                                       4
<PAGE>
 
  against foreign-sourced aftermarket suppliers.  Domestic motorcycle Parts and
  Accessories sales comprised 17.8%, 17.4% and 15.3% of net sales in the
  Motorcycles segment in 1994, 1993 and 1992, respectively.  Net sales from
  domestic motorcycle Parts and Accessories have grown  97.3% over the last
  three years (since 1991).

  The Company also provides a variety of services to its dealers and retail
  customers including service training schools, delivery of its motorcycles,
  motorcycling vacations, memberships in an owners club and customized software
  packages for dealers.  The Company has had success under a program emphasizing
  modern store design and display techniques in the merchandising of parts and
  accessories by its dealers.  Currently, 375 domestic and 90 international
  dealerships have completed store design renovation projects.

  Licensing.  In recent years, the Company has endeavored to create an awareness
  ---------                                                                     
  of the brand among the non-riding public by licensing its trademark "Harley-
  Davidson(R)" and numerous related trademarks owned by the Company.  The
  Company currently has licensed the production and sale of a broad range of
  consumer items, including t-shirts and other clothing, jewelry, small leather
  goods and numerous other products and is expanding its licensing activity in
  the toy category.  Although the majority of licensing activity occurs in the
  U.S., the Company has expanded into international markets.

  This licensing activity provides the Company with a valuable source of
  advertising.  Licensing also has proven to be an effective means for enhancing
  the Company's image with consumers and provides an important tool for policing
  the unauthorized use of the Company's trademarks thereby protecting the brand
  and its use by authorized motorcycle dealers.  Royalty revenues from licensing
  accounted for approximately 2% of the net sales from the Motorcycles segment
  during 1994 (1% during 1993 and 1992).  While royalty revenues from licensing
  activities are small, the profitability of this business is relatively high.

  Marketing and Distribution.  The Company's basic channel of United States
  --------------------------                                               
  distribution for its motorcycles and related products consists of
  approximately 600 independently owned full-service dealerships to whom the
  Company sells direct.  With respect to sales of new motorcycles, approximately
  75% of the dealerships sell Harley-Davidson motorcycles exclusively.  All
  dealerships carry Genuine Harley-Davidson replacement parts and aftermarket
  accessories and perform servicing of Harley-Davidson motorcycle products.

  The Company's marketing efforts are divided among dealer promotions, customer
  events, magazine and direct mail advertising, public relations, and
  cooperative programs with Harley-Davidson dealers.  The Company also sponsors
  racing activities and special promotional events and participates in all major
  motorcycle consumer shows and rallies.  In an effort to encourage Harley-
  Davidson owners to become more actively involved in the sport of motorcycling,
  the Company formed a riders club in 1983.  The Harley Owners Group(R), or
  "HOG(R)", currently has approximately 270,000 members worldwide and is the
  industry's largest company-sponsored motorcycle enthusiast organization.  In
  1984, the Company became the first motorcycle manufacturer to use a national
  program of demonstration rides.  The Company's expenditures on domestic
  marketing and advertising were approximately $65.6 million, $53.8 million and
  $45.2 million during 1994, 1993 and 1992, respectively.

  Retail Customer and Dealer Financing.  Among the factors affecting the volume
  ------------------------------------                                         
  of the Company's motorcycle sales are the availability and cost of credit to
  both retail purchasers and Harley-Davidson dealers.

                                       5
<PAGE>
 
  In January, 1993, the Company invested $10 million for a 49% interest in
  Eaglemark Financial Services, Inc., formerly Eagle Credit Corporation
  ("Eagle").  Eagle provides motorcycle floor planning and parts and accessories
  financing arrangements to the Company's U.S. dealers.  Eagle also  offers
  retail financing opportunities to the Company's domestic motorcycle customers.
  In addition, Eagle has established a proprietary credit card for use in the
  Company's independent dealerships.

  A majority of dealer purchases of the Company's motorcycles are financed by
  Eagle.  Under the terms of the Company's agreement with Eagle, participating
  dealers finance with Eagle 100% of the motorcycle invoice price.  The Company
  has agreed to indemnify Eagle for certain losses that might be incurred by
  Eagle upon the sale or disposition of motorcycles repossessed by Eagle.
  Historically, the Company has experienced insignificant losses under this
  program.

  The Company encourages its motorcycle dealers to purchase and maintain
  adequate inventories of the Company's parts and accessories during the winter
  months in anticipation of the Christmas and spring selling season by offering
  its dealers special discounts and delayed billing terms. Under this program,
  payments to Eagle by dealers are due on June 1.  The Company enters into an
  annual trade acceptance agreement with Eagle to provide the Company with the
  ability to sell its receivables from dealers.  Under the terms of the
  agreement, the Company receives cash from Eagle in the amount of 100% of
  certain eligible accounts receivable at the time of sale to the dealer.  On
  June 1 of each year, the date by which payments to Eagle are due from dealers,
  the Company is obligated to repurchase all unpaid balances from Eagle.
  Historically, the Company has experienced insignificant losses under this
  program.  For further information on dealer financing programs, see Notes 4
  and 6 to the 1994 consolidated financial statements.

  International Sales.  International sales were $331 million, $263 million and
  -------------------                                                          
  $240 million, accounting for approximately 29%, 28% and 29% of net sales of
  the Motorcycles segment, during 1994, 1993 and 1992, respectively.  The
  Company believes that the international heavyweight market is growing and is
  significantly larger than the U.S. heavyweight market.  The Company estimates,
  using data reasonably available to the Company, that it holds an average
  market share of approximately 15% in the heavyweight export markets in which
  it competes.

  The Company has wholly owned subsidiaries located in Germany, Japan and the
  United Kingdom.  The German subsidiary also serves Austria, France, Denmark,
  Czech Republic, Hungary and Poland. The combined foreign subsidiaries have a
  network of 135 dealers of which approximately 45% sell the Company's
  motorcycles exclusively.  Distribution through these subsidiaries allows the
  Company flexibility in responding to changing economic conditions in a variety
  of foreign markets. The Company is represented throughout the rest of the
  world by an independent network of distributors and direct sales dealers.  At
  the end of 1994, this network included 15 distributors serving 16 country
  markets with approximately 243 dealers.  The remainder of the network includes
  14 direct sales dealers serving 14 country markets.  Germany, Japan, Canada
  and Australia, in that order, represent the Company's largest export markets
  and account for approximately 60% of export sales.  See Note 11 to the
  consolidated financial statements for additional information regarding foreign
  operations.

                                       6
<PAGE>
 
  Competition.  The U.S. and international heavyweight motorcycle markets are
  -----------                                                                
  highly competitive.  The Company's major competitors generally have financial
  and marketing resources which are substantially greater than those of the
  Company.  The Company's principal competitors have larger overall sales
  volumes and are more diversified than the Company.  The Company believes that
  the heavyweight motorcycle market is the most profitable segment of the U.S.
  motorcycle market. During 1994, the heavyweight segment represented
  approximately 35% of the total U.S. motorcycle market in terms of new units
  registered.

  The Company first began to experience significant competition in the domestic
  heavyweight motorcycle market from Japanese manufacturers in the early 1970's,
  and prior to 1984, the Company's U.S. market share declined almost
  continuously.  Domestically, the Company competes in the touring and custom
  segments of the heavyweight motorcycle market, which together accounted for
  76%, 75% and 73% of total heavyweight retail unit sales in the U.S. during
  1994, 1993 and 1992, respectively.  The custom and touring motorcycles are
  generally the most expensive and most profitable vehicles in the market.

  For the last 9 years, the Company has led the industry in domestic sales of
  heavyweight motorcycles.  The Company's share of the heavyweight market was
  56.1% in 1994; down slightly from 58.4% in 1993.  This is primarily a result
  of constrained production capacity in a growing market.  The Company has
  implemented a manufacturing strategy to, among other things, increase capacity
  to 100,000 and 115,000 units by 1995 and 1997, respectively.



                 Shares of U.S. Heavyweight Motorcycle Market*
                       (Above 750cc Engine Displacement)
<TABLE>
<CAPTION>
 
                                                         Year Ended December 31,
                                                  --------------------------------------
                                                 1994    1993    1992    1991    1990
                                                ------  ------  ------  ------  ------
<S>                                             <C>     <C>     <C>     <C>     <C>
New U.S. Registrations (thousands of units):
  Total new registrations                       116.2   101.4    86.4    74.3    78.5
  Harley-Davidson new registrations              65.2    59.3    52.2    45.1    46.9

  Percentage Market Share:
   Harley-Davidson                               56.1%   58.4%   60.4%   60.7%   59.7%
   Honda                                         19.1    17.7    16.4    17.3    18.7
   Suzuki                                         8.7     9.4     9.4     7.6     5.7
   Kawasaki                                       7.1     6.2     5.6     6.4     6.5
   Yamaha                                         3.9     4.4     4.1     4.7     6.9
   Other                                          5.1     3.9     4.1     3.3     2.5
                                                -----   -----   -----   -----   -----

Total                                           100.0%  100.0%  100.0%  100.0%  100.0%
                                                =====   =====   =====   =====   =====
</TABLE>

   * Information in this report regarding motorcycle registrations and market
     shares has been derived from data published by R.L. Polk & Co.

                                       7
<PAGE>
 
  On a worldwide basis, the Company measures its market share using the
  heavyweight classification.  Although definitive market share information does
  not exist for many of the smaller foreign markets, the Company estimates its
  worldwide competitive position, using data reasonably available to the
  Company, to be as follows:


               Worldwide Heavyweight Motorcycle Registration Data
                       (Above 750cc Engine Displacement)
<TABLE>
<CAPTION>
                                                 (Units in Thousands)
                                                 1994    1993    1992
                                                ------  ------  ------
<S>                                             <C>     <C>     <C>
  North America/(1)/:
     Total registrations                        124.9   109.5    92.3
     Harley-Davidson registrations               69.5    63.4    56.0
     Harley-Davidson market share percentage     55.7%   57.9%   60.6%
 
  Europe/(2)/:
     Total registrations                        128.7   129.8   128.0
     Harley-Davidson registrations               14.2    13.1    12.5
     Harley-Davidson market share percentage     11.0%   10.1%    9.7%
 
 
  Japan/Australia/(3)/:
     Total registrations                         34.0    31.8    28.2
     Harley-Davidson registrations                7.6     6.6     5.2
     Harley-Davidson market share percentage     22.3%   20.9%   18.4%
</TABLE>

  (1)  Includes the United States and Canada
  (2)  Includes Austria, Belgium, France, Germany, Italy,
       Netherlands, Spain, Switzerland and United Kingdom.
  (3)  Data for Queensland, Northern Territory and South Australia
       not available prior to 1993.

  Competition in the heavyweight motorcycle market is based upon a number of
  factors, including price, quality, reliability, styling, product features and
  warranties.  The Company emphasizes quality, reliability and styling in its
  products and offers warranties which are generally comparable to those of its
  competitors.  In general, resale prices of Harley-Davidson motorcycles, as a
  percentage of price when new, are significantly higher than resale prices of
  motorcycles sold by the Company's competitors.

  Domestic heavyweight registrations increased 15% and 17% during 1994 and 1993,
  respectively, the Company doesn't expect the market to grow at these rates in
  the future.  The Company's ability to maintain its current domestic sales
  levels will depend primarily on its ability to increase its annual production
  capacity as discussed below.

  To enhance international growth, the Company completed, in 1994, a study of
  Europe, the world's largest heavyweight motorcycle market, and began
  implementation of new strategies to improve the quality of its distribution
  systems, dealer network and customer support activities there.  In addition,
  the Company will begin a similar study of our current and future potential in
  the Asia/Pacific region, to determine the levels of commitment required to
  adequately serve the needs of motorcycle customers in this region.

                                       8
<PAGE>
 
  Motorcycle Manufacturing.  In an effort to achieve cost and quality parity
  ------------------------                                                  
  with its competitors, the Company has incorporated manufacturing techniques to
  continuously improve its operations.  These techniques, which include employee
  involvement, just-in-time inventory principles and statistical process
  control, have significantly improved quality, productivity and asset
  utilization.

  The Company's use of just-in-time inventory principles allows it to minimize
  its inventories of raw materials and work in process, as well as scrap and
  rework costs.  This system also allows quicker reaction to engineering design
  changes, quality improvements and market demands.  The Company has trained the
  majority of its manufacturing employees in problem solving and statistical
  methods.

  During 1993, the Company adopted a comprehensive motorcycle manufacturing
  strategy designed to, among other things, achieve the goal of a 100,000 units
  per year production rate in 1996. The strategy calls for the enhancement of
  the Motorcycles segment's ability to increase capacity, adjust to changes in
  the market place and further improve quality while reducing costs. The
  strategy calls for the achievement of the increased capacity within the
  existing facilities (with minor additions) without a significant change in
  personnel. The Company began implementing the strategy in 1993 and estimates
  that it will reach the production goal of 100,000 units in 1995, more than one
  year ahead of schedule.  In addition, the Company plans to increase annual
  production capacity to 115,000 units by 1997.

  Raw Material and Purchased Components.  The Company has endeavored to
  -------------------------------------                                
  establish with its suppliers long-term informal "partnership" relationships,
  directly assisting them in the implementation of the manufacturing techniques
  employed by the Company through training sessions and plant evaluations.  In
  furtherance of the Company's "partnership" philosophy, the Company reduced the
  number of its manufacturing suppliers in recent years and is conducting more
  business with suppliers that have implemented these same manufacturing
  techniques in their manufacturing operations.

  The Company purchases all of its raw material, principally steel and aluminum
  castings, forgings, sheet and bars, and certain motorcycle components,
  including carburetors, batteries, tires, seats, electrical components and
  instruments.  Certain of these components are secured from one of a limited
  number of suppliers.  Interruptions from certain of these suppliers could
  adversely affect the Company's production pending the establishment of
  substitute supply arrangements.  The Company anticipates no significant
  difficulties in obtaining raw materials or components for which it relies upon
  a limited source of supply.

  Research and Development.  The Company believes that research and development
  ------------------------                                                     
  is a significant factor in the Company's ability to continuously improve its
  competitive position.  The Motorcycles segment incurred research and
  development expenses of approximately $22.1 million, $19.3 million and $14.6
  million during 1994, 1993 and 1992, respectively.

  Patents and Trademarks.  The Company owns certain patents which relate to its
  -----------------------                                                      
  motorcycles and related products and processes for their production.  The
  Company believes that the loss of any of its patents would not have a material
  effect upon its business.

  Trademarks are important to the Company's motorcycle business and licensing
  activities.  The Company has a vigorous program of trademark registration and
  enforcement to prevent the unauthorized use of its trademarks, strengthen the
  value of its trademarks and improve its image and customer goodwill.  The
  Company believes that its "Harley-Davidson(R)" registered United States
  trademark is its most significant trademark.  The Company's Bar and Shield
  design is also highly recognizable by the general public.  Additionally, the
  Company has numerous other registered

                                       9
<PAGE>
 
  trademarks, trade names and logos, both in the United States and abroad.  The
  Company has used the "Harley-Davidson" trademark continuously since 1903.

  Seasonality. The Company, in general, does not experience seasonal
  ------------                                                      
  fluctuations in production.  This is primarily the result of a strong demand
  for the Company's motorcycles and related products, as well as the
  availability of floor plan financing arrangements for its independent dealers.
  Floor plan financing allows many dealers to build their inventory levels in
  anticipation of the spring and summer selling seasons.

  Regulation.  Both federal and state authorities have various environmental
  -----------                                                               
  control requirements relating to air, water and noise pollution which affect
  the business and operations of the Company.  The Company endeavors to ensure
  that its facilities and products comply with all applicable environmental
  regulations and standards.

  To ensure compliance with lower European Union noise standards (80dba), which
  took effect in calendar year 1994, the Company began a product development
  program during late 1990.  The design changes were implemented in July 1994
  (1995 model year start-up) after European Union Certification procedures were
  completed.  Near the end of the decade there may be a further reduction of
  European Union noise standards (to 77dba). Accordingly, the Company
  anticipates that it will continue to incur some level of research and
  development costs related to this matter over the next several years.

  The Company's motorcycles are subject to certification by the U.S.
  Environmental Protection Agency (EPA) for compliance with applicable emissions
  and noise standards and by the State of California Air Resources Board (ARB)
  with respect to the ARB's more stringent emissions standards.  The Company's
  motorcycle products have been certified to comply fully with all such
  applicable standards.  The Company's motorcycles are subject to additional ARB
  tailpipe and evaporative emissions standards requiring that unique vehicles be
  built for sale exclusively in California.

  The Company, as a manufacturer of motorcycle products, is subject to the
  National Traffic and Motor Vehicle Safety Act (Safety Act), which is
  administered by the National Highway Traffic Safety Administration (NHTSA).
  The Company has acknowledged to NHTSA that its motorcycle products comply
  fully with all applicable federal motor vehicle safety standards and related
  regulations.

  In accordance with NHTSA policies the Company has from time to time initiated
  certain voluntary recalls.  During the last three years, the Company has
  initiated 8 voluntary recalls at a total cost of approximately $6.0 million.
  The Company fully reserves for all estimated costs associated with recalls in
  the period that they are announced.

  Federal, state, and local authorities have adopted various control standards
  relating to air, water, and noise pollution which affect the business and
  operations of the Motorcycles segment.  Management does not anticipate that
  any of these standards will have a materially adverse impact on its capital
  expenditures, earnings, or competitive position.

  Employees.  As of December 31, 1994, the Motorcycles segment had approximately
  ---------                                                                     
  4,300 employees.  Production workers at the motorcycle manufacturing
  facilities in Wauwatosa and Tomahawk, Wisconsin, are represented principally
  by the United Paperworkers International Union (UPIU) of the AFL-CIO, as well
  as the International Association of Machinist and Aerospace Workers (IAM).
  Production workers at the motorcycle manufacturing facility in York,
  Pennsylvania, are represented principally by the IAM.  The collective
  bargaining agreement with the UPIU and the

                                       10
<PAGE>
 
  Wisconsin-IAM will expire on April 14, 1997, and the collective bargaining
  agreement with the Pennsylvania-IAM will expire on February 2, 1997.


  TRANSPORTATION VEHICLES

  RECREATIONAL VEHICLES
  ---------------------

  The Recreational Vehicles division's motorhomes and travel trailers are
  designed to appeal to people interested in travel and outdoor recreational
  activities.  These recreational vehicles are distinct from mobile homes, which
  are manufactured housing designed for permanent and semipermanent dwelling.

  Principal types of recreational vehicles produced by the Recreational Vehicles
  division include Class A or "conventional" motorhomes and travel trailers.
  Recreational vehicle classifications are based upon standards established by
  the Recreation Vehicle Industry Association (RVIA).

  A motorhome is a self-powered vehicle built on a motor vehicle chassis.  The
  interior typically includes a driver's area, kitchen, bathroom, dining, and
  sleeping areas.  Motorhomes are self-contained, with their own lighting,
  heating, cooking, refrigeration, sewage holding and water storage facilities
  so that they can be lived in without being attached to utilities.  As such,
  they generally qualify as second homes for income tax purposes.  Although they
  generally are not designed to provide complete facilities for permanent or
  semipermanent living, motorhomes do provide comfortable living facilities for
  short periods of time.

  Class A motorhomes are constructed on medium-duty truck chassis, which are
  purchased with engine and drive train components.  The living area and
  driver's compartment are designed, manufactured, and installed by the
  Recreational Vehicles division.

  Travel trailers are non-motorized vehicles which are designed to be towed by
  passenger automobiles, pick-up trucks, sport utility vehicles or vans.  They
  are otherwise similar to motorhomes in features and use.  The Company produces
  both "conventional" and "fifth wheel" travel trailers.  Conventional travel
  trailers are towed by means of a bumper or frame hitch attached to the towing
  vehicle.  Fifth wheel trailers, designed to be towed by pick-up trucks, are
  constructed with a raised forward section that is attached to the bed area of
  the pick-up truck.  This design allows a bi-level floor plan and additional
  living space.

  The Company's premium lines of recreational vehicles are marketed under the
  Navigator(R) and Imperial(TM)  brand names.  Models in these lines are
  manufactured with premium quality materials and components, including
  entertainment centers, solid oak cabinetry and brass fixtures, and may be
  equipped with luxury features such as microwave-convection ovens,
  washer/dryers and built-in vacuum cleaner systems.  These models are generally
  purchased by persons who previously have owned recreational vehicles.  The
  Navigator is a bus-style motorhome that carries a suggested retail price of
  $224,000 to $282,000.  In the Company's Imperial line, suggested retail prices
  of motorhomes generally range between $166,000 and $187,000, while travel
  trailers retail between $46,800 and $72,500.

                                       11
<PAGE>
 
  The Company also produces motorhomes under the Endeavor(R) and Vacationer(R)
  brand names, and travel trailers under the Aluma-Lite(R) brand name, for the
  mid-range market. These models are produced with fewer standard features than
  the Navigator or Imperial.  Suggested retail prices for the  Endeavor and
  Vacationer motorhomes range between $53,600 and $113,000 while Aluma-Lite
  travel trailers range between $19,000 and $53,000.  Models produced under the
  Free Spirit(R) brand name were discontinued during 1994.

  Holiday Rambler's product development is divided into three efforts:  to
  develop competitive floorplans; to update existing models; and to bring
  innovation into the product line along with increased quality.  In achieving
  these goals, Holiday Rambler does not plan to vary from its traditional
  aluminum frame construction or stray from its existing product boundaries.

  The following table presents information regarding wholesale sales of the
  Company's recreational vehicles during the periods indicated:



                     Wholesale Recreational Vehicles Sales
<TABLE>
<CAPTION>
                          Year Ended December 31,
                        ----------------------------
                               (in thousands)
                          1994      1993      1992
                        --------  --------  --------
  <S>                   <C>       <C>       <C>
  Premium lines         $ 69,197  $ 53,041  $ 58,460
  Mid-range lines        135,696    83,677    89,601
                        --------  --------  --------
  Total                 $204,893  $136,718  $148,061
                        ========  ========  ========
</TABLE>

  In addition to wholesale sales of the recreational vehicle products shown
  above, sales by the Recreational Vehicles division also include retail sales
  by its wholly owned Holiday World stores, discussed below.

  The Recreational Vehicles division's sales (including retail, wholesale and
  other sales) were $274.5 million, $192.7 million and $202.1 million in 1994,
  1993 and 1992, respectively.  Sales of the Recreational Vehicles division
  accounted for 71.7%, 67.8% and 71.6% of the Transportation Vehicles segment's
  revenues for the years ended December 31, 1994, 1993 and 1992, respectively.

  Competition and Other Business Considerations.  The recreational vehicle
  ----------------------------------------------                          
  market is highly competitive with a number of other manufacturers selling
  products in competition with the Company.  Competition is based upon price,
  design, quality and service.  The Company believes that it provides service
  comparable to that provided by its competitors and that the design and quality
  of its products compare favorably with similarly priced products of its
  competitors.

  The Company believes that the primary external factors affecting the
  recreational vehicle industry are the consumer's perception of the health of
  the economy, interest rates, price of fuel and the availability of retail
  financing.

                                       12
<PAGE>
 
  During 1994, ten manufacturers accounted for approximately 85% and 80% of
  total units registered in the Class A and Towable markets, respectively.  The
  remaining units included products manufactured by approximately twenty-six
  Class A and sixty-four Towable manufacturers. During 1994, Fleetwood
  Enterprises, Inc. (Fleetwood) accounted for approximately 30% and 25% of the
  Class A and Towable markets, respectively.  During the same period, the
  Company's shares of the Class A and Towable markets were 5.5% and 2.2%,
  respectively. The Company ranks fourth in Class A market share and tenth in
  Towable market share.

  The Company concentrates on the mid-range to premium segment of the market.
  While definitive market share statistics with respect to this segment do not
  exist, the Company's Recreational Vehicles division is one of the largest
  producers of this segment of recreational vehicles.  The Holiday Rambler line
  of recreational vehicles consists of four model brands of both trailers and
  motorhomes.

  Marketing and Distribution.  The Recreational Vehicles division markets its
  ---------------------------                                                
  recreational vehicle products through a network of over 120 dealers located
  throughout the continental United States, including fourteen company-owned
  Holiday World dealers.  Holiday World dealers also stock previously owned
  vehicles and new recreational vehicles manufactured by certain of Holiday
  Rambler's competitors.  The Holiday World dealers provide Holiday Rambler with
  valuable knowledge regarding consumer preferences and information regarding
  products of its competitors, as well as other marketing information.  Holiday
  Rambler's sales and service agreements require dealers to maintain a service
  department and a supply of recreational vehicle parts, supplies and
  accessories.  These agreements are subject to renewal on an annual basis.

  Holiday Rambler's new owner research indicates that approximately 66% of
  purchasers of Holiday Rambler's new recreational vehicles are 56 years or
  older, a growing segment of the U.S. population.

  Customer loyalty is reinforced by Holiday Rambler's sponsorship of the Holiday
  Rambler Recreational Vehicles Club, Inc., a not-for-profit Indiana
  corporation.  The club is open only to owners of Holiday Rambler's
  recreational vehicles and has approximately 11,600 members.  The club holds 31
  club-sponsored rallies and caravans each year and is provided with
  administrative and promotional assistance by Holiday Rambler.  Holiday Rambler
  receives valuable feedback from its customers at these events.

  Dealer Financing.  Substantially all of the Recreational Vehicles division's
  -----------------                                                           
  recreational vehicle sales to dealers are made on terms requiring payment
  within ten days of the dealer's receipt of the unit.  Most dealers are
  financed under "floor plan" arrangements with banks or finance companies under
  which the lender advances all, or substantially all, of the purchase price of
  the vehicle being purchased.  The loan is collateralized by a lien on the
  vehicle.  In certain instances, consistent with industry practice, Holiday
  Rambler has entered into repurchase agreements with these lenders which
  provide that, in the event of default by the dealer in repaying the loan,
  Holiday Rambler will either repay the loan or repurchase the financed
  vehicles.  In general, the repurchase agreements provide that, for up to
  twelve months after a unit is financed, Holiday Rambler will repurchase the
  unit upon a determination by the lender to repossess the unit.  Holiday
  Rambler's loss exposure on repurchase is limited to the difference between the
  net realizable resale value of the vehicle and the amount required to be paid
  the lending institution at the time of repurchase.  The Company's losses over
  the last five years under these programs have been less than $100,000 in the
  aggregate.  For further information on dealer financing programs, see Notes 4
  and 6 to the 1994 consolidated financial statements.

                                       13
<PAGE>
 
  COMMERCIAL VEHICLES
  -------------------

  The Company, through its Utilimaster division, builds a variety of commercial
  body configurations for special uses.  Sales of the Commercial Vehicles
  division accounted for 24.8%, 27.8% and 24.0% of the Transportation Vehicles
  segment's revenues in 1994, 1993 and 1992, respectively.

  Utilimaster currently installs its bodies on chassis of various sizes supplied
  by third parties.  The Company's products are offered in aluminum or
  fiberglass reinforced plywood (FRP) construction and are available in lengths
  of 9 to 28 feet.  The Company's products (excluding chassis) range in price
  from $2,800 to $35,000 although special service vehicles can sell as high as
  $60,000.

  The principal types of commercial bodies are as follows:

     Parcel Delivery Vans - Aluminum or FRP parcel delivery van bodies are
     --------------------                                                 
     installed on chopped van chassis supplied by the major Detroit truck
     manufacturers.  These parcel delivery van bodies range in length from 10 to
     16 feet and are primarily used for local delivery of parcels, freight and
     perishables.

     Standard Walk-In Vans - Utilimaster manufactures its standard walk-in vans
     ---------------------                                                     
     (step-vans) on a truck chassis supplied with engine and drive train
     components, but without a cab.  The Company fabricates the driver's
     compartment and body using aluminum panels.  Uses for these vans include
     the distribution of food products and small packages.

     Truck Bodies - Utilimaster's truck bodies are typically fabricated up to 28
     ------------                                                               
     feet in length with prepainted aluminum or FRP panels, aerodynamic front
     and side corners, hardwood floors, and various door configurations to
     accommodate end-user loading and unloading requirements.  These products
     are used for diversified dry freight transportation.  The Company installs
     its truck bodies on chassis supplied with a finished cab.

     Mobile Rescue and Special Use Emergency Vehicles -  Utilimaster builds a
     ------------------------------------------------                        
     variety of high cube and walk-in specialty use vehicles for the fire and
     rescue industry.  These vehicles range in lengths from 10 to 22 feet and
     usually require extensive customization to meet the needs of the local
     emergency agencies.

  Marketing and Distribution.  Utilimaster markets its products directly to 450
  ---------------------------                                                  
  fleet accounts and to single commercial vehicle purchasers through a network
  of 900 automobile and truck dealers.  This network is distinct from the
  Company's recreational vehicle dealer network.  The Company does not provide
  financing to these dealers or fleet accounts.

  Competition.  While the Commercial Vehicles division experiences some
  ------------                                                         
  competition from the large automotive manufacturers, which traditionally have
  offered a narrow selection of standardized commercial vehicle body options for
  their truck chassis, its principal competition is from a small number of
  manufacturers with the resources to satisfy the volume requirements and
  specialized needs of commercial vehicle fleet customers.  These manufacturers
  include Grumman-Olsen Corp., Union City Body Company, Inc., and Supreme Corp.
  Competition among manufacturers is based upon price, quality, and
  responsiveness to customer requirements both in design and timing of delivery.
  Sales of commercial vehicles to fleet customers generally are either the
  result of direct competition with other manufacturers or a competitive bidding
  process.  Because of the specialized needs of each customer, the relative
  importance of each individual factor varies from customer to customer.  The
  Company believes that it has been able to compete successfully on the basis of
  all of these factors.

                                       14
<PAGE>
 
  OTHER PRODUCTS
  --------------

  The Transportation Vehicles segment's Creative Dimensions division produces a
  broad line of contemporary office furniture.  Creative Dimensions products are
  marketed through a network of approximately 750 office suppliers and designers
  nationwide.  The Transportation Vehicles segment's Nappanee Wood Products
  division is a custom cabinetmaker which produces high quality, solid wood
  components primarily for the Company's recreational vehicles.  In the fourth
  quarter of 1994, the custom kitchen product line at the Nappanee Wood Products
  division was discontinued.  The Transportation Vehicles segment's B & B
  Molders division designs and manufactures a diverse range of custom or
  standard tooling and injection molded plastic pieces.

  Other products accounted for 3.5%, 4.4% and 4.4% of the Transportation
  Vehicles segment revenues for the years ended December 31, 1994, 1993 and
  1992, respectively.

  ALL DIVISIONS
  -------------

  Production - Holiday Rambler's products are built utilizing an assembly line
  ----------                                                                  
  process.  Holiday Rambler has designed and built its own fabricating and
  assembly equipment for the majority of its manufacturing processes.  Holiday
  Rambler believes that the manufacturing systems and technology enable it to
  produce high quality products on an efficient basis.  In addition to
  assembling its products and installing various options and accessories,
  Holiday Rambler manufactures a majority of its plastic components and other
  installed products, such as draperies, bathtubs, holding tanks, wheel covers,
  and wiring harnesses.

  The manufacturing processes, facilities, and equipment used to make Holiday
  Rambler's recreational vehicles and commercial vehicles are similar and, in
  most respects, interchangeable.  The required employee skills are applicable
  to the production of either type of vehicle.  As a result, the Company has the
  flexibility to shift employees and resources in order to meet changing demands
  in its markets.  A portion of production employees' compensation consists of
  production group incentives, which can permit an employee to increase his
  total compensation by increasing productivity and meeting quality standards.

  Production Materials.  The principal raw materials and other components used
  ---------------------                                                       
  in the production of recreational and commercial vehicles are purchased from
  third parties.  With the exception of the chassis, these materials, including
  aluminum, plywood, lumber, plastic and fiberglass, are generally available
  from numerous sources.

  Holiday Rambler obtains its chassis from several automobile or truck
  manufacturers under either consignment agreements or secured financing
  agreements with interest subsidies by the manufacturers.  Subject to certain
  time limitations, Holiday Rambler pays for a recreational vehicle chassis upon
  making an alteration or addition to the chassis.  Upon sale of a recreational
  vehicle to a dealer, Holiday Rambler invoices the purchasing dealer for the
  completed vehicle, including the chassis.

                                       15
<PAGE>
 
  The agreements relating to commercial vehicle chassis contemplate that Holiday
  Rambler will make alterations or additions to a chassis upon the order of
  dealers affiliated with the chassis manufacturer.  In this situation, Holiday
  Rambler delivers completed vehicles to the purchasing dealer and invoices the
  dealer for Holiday Rambler's additions and alterations only.  The dealer is
  invoiced for the chassis directly by the chassis manufacturer (which has
  reacquired title to the chassis from Holiday Rambler under an interest
  subsidized secured financing arrangement).  The commercial vehicle chassis
  agreements also permit Holiday Rambler to purchase the chassis from the
  manufacturer through an affiliated dealer, in which case Holiday Rambler takes
  title, and is obligated to pay for the chassis.

  Holiday Rambler's Class A motorhomes are generally built on Chevrolet, Ford
  and Spartan chassis, and its commercial vehicles are generally built on GM and
  Ford chassis.  If any of these manufacturers were to cease manufacturing or
  otherwise reduce the availability of these chassis, the business of Holiday
  Rambler could be adversely affected.  Class A chassis could be resourced from
  other suppliers such as Oshkosh Truck Corporation.  In general, Holiday
  Rambler has not experienced any substantial shortages of raw materials or
  components.  However, the industry has occasionally experienced short-term
  chassis shortages.

  Patents and Trademarks.  The Transportation Vehicles segment owns various
  -----------------------                                                  
  patents and know-how which relate to its recreational vehicles and other
  products and the processes for their production.  The Company believes that
  the loss of any of these patents would not have a material effect upon its
  business.

  Trademarks are important to the Transportation Vehicles segment's recreational
  and commercial vehicle business.  The Transportation Vehicles segment's
  "Holiday Rambler(R)" trademark is its most significant trademark.
  Additionally, the Transportation Vehicles segment has numerous other valuable
  registered trademarks, trade names, and logos used in its business.

  Seasonality.  The recreational vehicle market is generally subject to seasonal
  ------------                                                                  
  fluctuations.  Retail sales are generally stronger during the spring and late
  summer months.  The availability of retail floor plan financing to the
  Recreational Vehicles division's independent dealers helps to mitigate some of
  the effects of seasonality on the Recreational Vehicles division's production
  schedule.  The market for Commercial Vehicles generally does not experience
  seasonal fluctuations.

  Regulation.  The manufacture, distribution, and sale of the Transportation
  -----------                                                               
  Vehicles segment's vehicles are subject to governmental regulations in the
  United States at the federal, state, and local levels.  The most extensive
  regulations are promulgated under the Safety Act which, among other things,
  enables the NHTSA to require a manufacturer to remedy vehicles containing
  "defects related to motor vehicle safety" or vehicles which fail to conform to
  all applicable federal motor vehicle safety standards.  Pursuant to the Safety
  Act and related regulations, the Transportation Vehicles segment from time to
  time has initiated voluntary recalls of its recreational and commercial
  vehicles.  Since the beginning of 1992, recalls by the Transportation Vehicles
  segment initiated under the Safety Act, all of which have been voluntary, have
  involved an aggregate cost to the Company of approximately $3.5 million.

  Federal, state, and local authorities have adopted various control standards
  relating to air, water, and noise pollution which affect the business and
  operations of the Transportation Vehicles segment.  Management does not
  anticipate that any of these standards will have a materially adverse impact
  on its capital expenditures, earnings, or competitive position.

  Employees.  As of December 31, 1994, the Transportation Vehicles segment
  ----------                                                              
  employed approximately 2,400 people.  None of the segment's personnel are
  represented by labor unions.

                                       16
<PAGE>
 
  Item 2.  Properties
  -------  ----------

  The following is a summary of the principal properties of the Company as of
  March 21, 1995.

  Motorcycles and Related Products Segment
  ----------------------------------------

<TABLE>
<CAPTION>
Type of Facility                   Location        Square Feet      Status
----------------------------  -------------------  -----------  ---------------
<S>                           <C>                  <C>          <C>
 
  Executive Offices,
   Engineering & Warehouse    Milwaukee, WI            512,100  Owned
  Manufacturing               Wauwatosa, WI            407,780  Owned
  Manufacturing               Tomahawk, WI              75,744  Owned
  Manufacturing               York, PA                 998,185  Owned
  Motorcycle Testing          Talladega, AL             23,500  Leases expiring
                                                                  1998-1999
  Office                      Ann Arbor, MI                800  Lease expiring
                                                                  1997
  Office and Warehouse        Morfelden-Walldorf,       50,859  Lease expiring
                                Germany                           2001
  Office                      Tokyo, Japan               7,015  Lease expiring
                                                                  1995
  Warehouse                   Yokohama, Japan            7,460  Lease expiring
                                                                  1995
  Office                      Brackley, England          2,845  Lease expiring
                                                                  2005
  Warehouse                   Brackley, England          1,122  Lease expiring
                                                                  2005
</TABLE>

  The Motorcycles segment has three facilities that perform manufacturing
  operations:  Wauwatosa, Wisconsin, a suburb of Milwaukee (motorcycle power
  train production); Tomahawk, Wisconsin (fiberglass parts production and
  painting); and York, Pennsylvania (motorcycle parts fabrication, painting and
  assembly).

  As a result of the implementation of a comprehensive manufacturing strategy
  (which was begun during 1993), the Company estimates that generally the size
  of the existing facilities, with minor additions, would be adequate to meet
  its current goal of being able to produce 115,000 motorcycles annually by
  1997.

                                       17
<PAGE>
 
  Transportation Vehicles Segment
  -------------------------------

<TABLE>
<CAPTION>
  Type of Facility                    Location     Square Feet  Status
  --------------------------------  -------------  -----------  ------
  <S>                               <C>            <C>          <C>
  Executive Offices                 Wakarusa, IN        51,178  Owned
  Manufacturing and Warehouse       Wakarusa, IN       842,367  Owned
  Factory Service Center            Wakarusa, IN        41,138  Owned
  Data Processing                   Wakarusa, IN        23,850  Owned
  Research and Development/                      
    Purchasing                      Wakarusa, IN        38,120  Owned
  Sales Facilities                  Various              2,069  Owned
  Manufacturing and Offices         Nappanee, IN       169,711  Owned
  Manufacturing                     Mishawaka, IN       16,180  Owned
  Retail Dealership Facilities      Various            201,900  Owned
  Retail Dealership Facilities      Various             18,328  Leased
</TABLE>

  The Transportation Vehicles segment's units are manufactured in approximately
  30 separate buildings.  Additionally, the Segment owns 20 buildings used for
  administrative, storage, and other purposes.  Substantially all of the
  facilities are located on three sites at or near the Transportation Vehicles
  segment's corporate headquarters in Wakarusa, Indiana.  The Company owns all
  of the production facilities and the underlying parcels of land.  Because
  recreational and commercial vehicles are produced largely through a labor-
  intensive assembly process, the facilities do not house extensive capital
  equipment.  The Transportation Vehicles segment's present facilities are
  generally adequate for their current intended use; however, planning has begun
  for a new Class A motorhome facility to increase manufacturing capacity.  In
  addition, plans are in place to relocate the towables production to a newly
  expanded existing facility in 1997.  To increase the paint capacity and
  eliminate a production bottleneck, Utilimaster is in the process of expanding
  its paint facility which is expected to be completed during the second quarter
  of 1995.

  Item 3.  Legal proceedings
  -------  -----------------

  The Company is involved with government agencies in various environmental
  matters, including a matter involving soil and groundwater contamination at
  its York, Pennsylvania facility (the Facility). The Facility was formerly used
  by the U.S. Navy and AMF (the predecessor corporation of Minstar). The Company
  purchased the facility from AMF in 1981.  Although the Company is not certain
  as to the extent of the environmental contamination at the Facility, it is
  working with the Pennsylvania Department of Environmental Resources in
  undertaking certain investigation and remediation activities.  Subsequent to
  the end of the year, the Company entered into a settlement agreement (the
  Agreement) with the Navy.  The Agreement calls for the Navy and the Company to
  contribute amounts into a trust equal to 53% and 47%, respectively, of future
  costs associated with investigation and remediation activities at the Facility
  (response costs).  The trust will administer the payment of the future
  response costs at the Facility as covered by the Agreement.  The Navy has also
  agreed to reimburse the Company for response costs the Company had incurred up
  to the date of the Agreement.  In addition, in March 1991 the Company entered
  into a settlement agreement with Minstar related to certain indemnification
  obligations assumed by Minstar in connection with the Company's purchase of
  the Facility. Pursuant to this settlement, Minstar is obligated to reimburse
  the Company for a portion of its response costs at the Facility. Although
  substantial uncertainty exists concerning the nature and scope of the
  environmental remediation that will ultimately be required at the Facility,
  based on preliminary information currently available to the Company and taking
  into account the Company's settlement agreement with the Navy and the
  settlement agreement with Minstar, the Company estimates that it will incur
  approximately $6 million of net additional response

                                       18
<PAGE>
 
  costs at the Facility. The Company has established reserves for this amount.
  The Company has also put certain of its insurance carriers on notice that it
  intends to make claims relating to the environmental contamination at the
  Facility. However, the Company is currently unable to determine the probable
  amount of recovery available, if any, under insurance policies.

  The Company self-insures its product liability loss exposure.  The Company
  accrues for claim exposures which are probable of occurrence and reasonably
  estimable.

  The Company has been named as a defendant in a lawsuit filed in late February
  1995 by Lorillard Tobacco Company ("Lorillard") in the United States District
  Court for the Southern District of New York.  Lorillard alleges that the
  Company acted in "bad faith" by attempting to terminate a 1986 license
  agreement that grants Lorillard the right to use the Harley-Davidson name in
  the marketing of cigarettes.  Lorillard seeks rescission and claims
  restitutionary damages of $70 million, unspecified lost profits and punitive
  damages of $250 million; alternatively, it seeks injunctive relief to prevent
  termination of the license agreement.  The Company has denied any wrongdoing
  and is vigorously contesting Lorillard's claims in this action.  The Company
  filed an answer to the complaint on March 21, 1995, together with a
  counterclaim seeking to terminate the license agreement.  The Company asserts
  that Lorillard breached the license agreement by failing to verify its
  financial condition as contractually required, and depleted its assets through
  dividends to its parent company, Loews, Inc., thereby compromising Lorillard's
  ability to meet its indemnification obligations to the Company.  The Company
  also disputes Lorillard's entitlement to punitive damages under governing law
  and to restitutionary damages, based on a release of damage claims amounting
  to approximately $50 million, which release Lorillard gave to the Company in
  1993.  As this litigation is in a very preliminary stage, the Company cannot
  predict the outcome of this matter with a reasonable degree of certainty.

                                       19
<PAGE>
 
  Item 4.  Submission of matters to a vote of security holders
  -------  ---------------------------------------------------

  No matters were submitted to a vote of shareholders of the Company in the
  fourth quarter of 1994.

                      Executive officers of the registrant
                      ------------------------------------

  The following sets forth, as of March 21, 1995, the name, age and business
  experience for the last five years of each of the executive officers of
  Harley-Davidson.

                               Executive Officers
                               ------------------
<TABLE>
<CAPTION>
  Name                                             Age
  -----------------------------------------------  ---
  <S>                                              <C>
  Richard F. Teerlink                              58
  President and Chief Executive Officer         
                                                
  Jeffrey L. Bleustein                             55
  President and Chief Operating Officer -       
  Motor Company                                 
                                                
  James M. Brostowitz                              43
  Vice President, Controller and Treasurer      
                                                
  Thomas A. Gelb                                   59
  Vice President, Continuous Improvement        
                                                
  C. William Gray                                  53
  Vice President, Human Resources               
                                                
  Timothy K. Hoelter                               48
  Vice President, General Counsel and           
  Secretary                                     
                                                
  Martin R. Snoey                                  51
  President & Chief Operating Officer,          
  Holiday Rambler                               
                                                
  James L. Ziemer                                  45
  Vice President, Chief Financial Officer and   
  Assistant Treasurer                            
</TABLE> 

  All of these individuals have been employed by the Company in an executive
  capacity for more than five years, except C. William Gray and Martin R. Snoey.

  Mr. Gray has been Vice President, Human Resources of the Company since
  December 1994 and was Vice President, Human Resources of the Motorcycle
  Division from 1990 to November 1994.  Prior to that time, he was Senior Vice
  President, Human Resources for Champion International Corp., a manufacturer of
  paper products.

                                       20
<PAGE>
 
  Mr. Snoey has been President and Chief Operating Officer of Holiday Rambler
  since joining the Company in January 1993.  Prior to that time, he held, from
  January 1992 to December 1992, a general management consulting assignment with
  Precision Castparts Corporation, a specialty manufacturer supplying the
  transportation industry.  From July 1989 to March 1991, he was the President
  and CEO of Geostar Corporation, an entrepreneurial, global satellite
  communications company, serving the transportation industry.  From March 1984
  to July 1989, he was an executive with the Kenworth Truck Division of PACCAR,
  Inc., a leading manufacturer of transportation equipment, where his last
  position was General Manager for U.S. Operations.

                                       21
<PAGE>
 
                                    PART II
                                    -------

  Item 5.  Market for Harley-Davidson, Inc. common stock and related shareholder
  -------  ---------------------------------------------------------------------
  matters
  -------

  Harley-Davidson, Inc. common stock is traded on the New York Stock Exchange.
  The high and low market prices for the common stock, reported as New York
  Stock Exchange Composite Transactions, were as follows:

<TABLE>
<CAPTION>
            1994                                 Low       High
            ----                               --------  --------
            <S>                                <C>       <C>
            First quarter                      $ 21-5/8  $25-1/16
            Second quarter                       21-7/8    25-1/2
            Third quarter                       22-9/16    29-7/8
            Fourth quarter                       24-1/2    28-3/8
 
            1993
            ----                                
            First quarter                      $ 15-3/4  $ 19-3/8
            Second quarter                       16-5/8    19-3/4
            Third quarter                        19-1/8    23-3/8
            Fourth quarter                       19-7/8    23-3/4
</TABLE> 

  The Company paid the following dividends:
 

<TABLE> 
<CAPTION> 
                                                   1994      1993
                                               --------  --------
            <S>                                <C>       <C> 
            First quarter                      $    .03  $      -
            Second quarter                           03         -
            Third quarter                           .04       .03
            Fourth quarter                          .04       .03
</TABLE>



  Prior to the declaration of its first quarterly dividends during 1993, the
  Company had not paid cash dividends on its common stock.

  On March 9, 1995, the Company announced plans to repurchase up to 4 million
  shares of its common stock pursuant to authority previously granted by its
  Board of Directors and, subsequently, has made repurchases pursuant to this
  announcement.  The repurchases are authorized to be made from time to time in
  the open market or in privately negotiated transactions.

  As of March 21, 1995, there were approximately 28,135 shareholders of record
  of Harley-Davidson, Inc. common stock.

                                       22
<PAGE>
 
<TABLE>
<CAPTION>
Item 6.  Selected financial data
-------  -----------------------
                                                1994        1993         1992        1991       1990
                                             ----------  -----------  -----------  ---------  ---------
                                                      (In thousands, except per share amounts)
<S>                                          <C>         <C>          <C>          <C>        <C>
Income statement data:                       
  Net sales                                  $1,541,796  $1,217,428   $1,105,284   $939,863   $864,600
  Cost of goods sold                          1,120,332     880,269      808,871    706,140    635,551
                                             ----------  ----------   ----------   --------   --------
  Gross profit                                  421,464     337,159      296,413    233,723    229,049
                                             
  Selling, administrative, and engineering      261,157    267,353*      199,216    165,078    145,674
                                             ----------  ----------   ----------   --------   --------
  Income from operations                        160,307      69,806       97,197     68,645     83,375
                                             
  Interest income (expense), net                     44        (831)      (4,912)    (7,312)    (9,701)
  Other income (expense), net                     1,718      (2,460)      (3,476)    (3,239)   (11,057)
                                             ----------  ----------   ----------   --------   --------
  Income before provision for                
   income taxes, extraordinary items          
   and accounting changes                       162,069      66,515       88,809     58,094     62,617
  Provision for income taxes                     57,797      48,072       34,636     21,122     24,309
                                             ----------  ----------   ----------   --------   --------
  Income before extraordinary items          
   and accounting changes                       104,272      18,443       54,173     36,972     38,308
                                             
  Extraordinary items, net of tax                     -           -         (388)         -       (478)
                                             ----------  ----------   ----------   --------   --------
                                             
  Income before accounting changes              104,272      18,443       53,785     36,972     37,830
  Cumulative effect of accounting changes,     
   net of tax**                                       -     (30,328)           -          -          -
                                             ----------  ----------   ----------   --------   --------
                                             
                                             
  Net income (loss)                          $  104,272  $  (11,885)  $   53,785   $ 36,972   $ 37,830
                                             ==========  ==========   ==========   ========   ========
                                             
  Weighted average common                      
   shares assuming no dilution                   76,198      75,900       71,778     71,160     71,152
                                             ==========  ==========   ==========   ========   ========
                                             
Per common share:                            
  Income before extraordinary items          
   and accounting changes                         $1.37  $      .24   $      .76       $.52       $.54
  Extraordinary items, net of tax                     -           -         (.01)         -       (.01)
  Accounting changes, net of tax                      -       ( .40)           -          -          -
                                             ----------  ----------   ----------   --------   --------
                                             
  Net income (loss)                               $1.37  $    ( .16)  $      .75       $.52       $.53
                                             ==========  ==========   ==========   ========   ========
                                             
  Dividends paid                                   $.14  $      .14   $      .06   $      -   $      -  
                                             ==========  ==========   ==========   ========   ========  
                                                                                                        
                                             
Balance sheet data:                        
  Working capital                            $  189,358  $  142,996   $   96,232   $ 64,212   $ 50,152
  Total assets                                  739,215     583,285      522,164    474,233    407,467
  Short-term debt, including current         
   maturities of long-term debt                  18,303      21,369       16,965     41,089     23,859
  Long-term debt, less current maturities         9,410       3,429        2,360     46,906     48,339
                                             ----------  ----------   ----------   --------   --------
  Total debt                                     27,713      24,798       19,325     87,995     72,198
  Shareholders' equity                          433,232     324,912      335,380    238,000    198,775
</TABLE>

 *Includes a $57.0 million charge related primarily to the write-off of goodwill
  at the Transportation Vehicles segment (Holiday Rambler).
**During 1993, the Company adopted accounting standards related to
  postretirement health care benefits and income taxes.

                                       23
<PAGE>
 
  Item 7.  Management's discussion and analysis of financial condition and
  -------  ---------------------------------------------------------------
  results of operations
  ---------------------

  RESULTS OF OPERATIONS
  1994 COMPARED TO 1993

  OVERALL
  Net sales and earnings were at record levels in 1994, driven by improvements
  at both Harley-Davidson Motor Company and Holiday Rambler.  Consolidated net
  sales for 1994 of $1.5 billion were $324.4 million, or 26.6% higher than net
  sales for 1993.  Net income and earnings per share were $104.3 million and
  $1.37, respectively, for 1994 as compared with $74.1 million and $.98,
  respectively, for 1993, excluding the $57.0 million Write-down of goodwill
  ($55.6 million after tax) at Holiday Rambler and a $30.3 million (after tax)
  one-time charge for accounting changes in 1993.

  As a result of the improved performance and to share its financial success
  with its investors, the Company increased its dividend in September from $.03
  per share to $.04 per share which resulted in a total year payout of $.14 per
  share.


              MOTORCYCLE UNIT SHIPMENTS AND CONSOLIDATED NET SALES

<TABLE>
<CAPTION>
                                                1994      1993    Change   %Change
                                              --------  --------  -------  -------
<S>                                           <C>       <C>       <C>      <C>
Motorcycle unit shipments                       95,811    81,696   14,115     17.3%
 
Net sales (in millions):
 
  Motorcycles                                 $  902.6  $  734.3  $ 168.3     22.9%
 
  Motorcycle Parts and Accessories               256.3     199.0     57.3     28.8
 
    Total Motorcycles and Related Products     1,158.9     933.3    225.6     24.2
 
 
 
  Recreational Vehicles                          274.5     192.7     81.8     42.4
 
  Commercial Vehicles                             95.1      78.9     16.2     20.5
 
  Other                                           13.3      12.5      0.8      6.1
 
    Total Transportation Vehicles                382.9     284.1     98.8     34.7
 
 
Consolidated Harley-Davidson, Inc.            $1,541.8  $1,217.4  $ 324.4     26.6%
</TABLE>

  The Motorcycles and Related Products (Motorcycles) segment's net sales
  increased 24.2% over 1993 due to a 14,115 unit (17.3%) increase in motorcycle
  shipments, as well as a 28.8% increase in its Parts and Accessories business.
  The increase in motorcycle shipments is the result of ongoing implementation
  of the Company's manufacturing strategy to increase capacity, adjust to
  changes in the market place and further improve product quality while reducing
  costs.

  The Company began 1994 at a scheduled production rate of 365 units per day.
  As the implementation of the manufacturing strategy continued, the rate
  increased to 395 units per day by the end of the year.  The Company plans on
  producing 100,000 units during 1995, more than one year ahead of the original
  schedule.

  Year-end data indicates that the domestic (United States) motorcycle market
  continued to grow throughout 1994. Compared to 1993, industry registrations of
  heavyweight (engine displacements in excess of 750cc) motorcycles were up
  14.5% (data provided by R.L. Polk). The Company ended 1994 with a market share
  of 56.1% compared to 58.4% in 1993. This decrease is a reflection of the
  Company's constrained capacity in a growing motorcycle market. Demand for the
  Company's motorcycles continues to exceed supply with nearly all of the
  Company's independent domestic

                                       24
<PAGE>
 
  dealers reporting retail orders on all of their remaining 1995 model year
  motorcycle allocations (production through June, 1995).

  Overall, international demand remains strong. Export revenues totaled $331.2
  million during 1994, an increase of approximately $68.4 million (26.0%) over
  1993. The Company exported approximately 30% of motorcycle units in both 1994
  and 1993 and expects to maintain approximately the same percentage during
  1995. The Company distributes approximately one-half of exported units through
  its wholly owned subsidiaries in Germany, Japan and England, which allows the
  Company flexibility in responding to changing economic conditions in a variety
  of foreign markets. While definitive market share information does not exist
  in many foreign countries, the Company believes that it generally holds an
  approximate 15% overall market share in the foreign markets in which it
  competes.

  During 1994, the Parts and Accessories business generated $256.3 million in
  revenues, an increase of  28.8% over 1993.  The MotorClothes line increased
  32.6% due in part to the introduction of the Biker Blues denim clothing line
  which contributed an incremental $3.7 million.  Sales of Genuine Parts and
  Accessories, which outpaced aftermarket competitors, increased 26.8% over
  1993.  To continue to grow the Parts and Accessories business, the Company is
  working towards improving distribution and increasing the scope and quality of
  the product offerings. During the fourth quarter of 1994, the company
  established a relationship with a distribution facility operated by a third
  party in Rotterdam, Holland.  The facility will receive all motorcycles, parts
  and accessories shipped to Europe and is expected, among other things, to
  reduce response time on international dealer orders.

  The Transportation Vehicles segment's net sales increased 34.7% over 1993 due
  primarily to a 42.4% increase in the Recreational Vehicles division. "Class A"
  (motorized) motorhome retail sales outperformed the growing market and
  resulted in an increased market share for the Company of 5.5% as compared to
  4.8% in the prior period.  Sales of towable products (fifth wheel and travel
  trailers) grew, but less than the industry and, therefore, dropped slightly to
  2.2% in 1994 from 2.4% in 1993.  Based on February 1995 internally generated
  data, Holiday Rambler sales are currently on track to result in 1995
  Recreational Vehicles sales at the same level as 1994.

  The Commercial Vehicles division had a 20.5% revenue increase in 1994 due
  primarily to large fleet contracts such as Federal Express, Frito Lay, Inc.
  and Ryder Truck Rental, Inc.  The Commercial Vehicles division is in the
  process of significantly increasing the size and output of its paint facility,
  as well as running some second shifts to keep up with demand and positioning
  itself for future growth.


                           CONSOLIDATED GROSS PROFIT
                             (Dollars in Millions)
<TABLE>
<CAPTION>
                                                               Percent    Percent
                                                              of Sales   of Sales
                                       1994    1993   Change    1994       1993
                                      ------  ------  ------  --------   --------
<S>                                   <C>     <C>     <C>     <C>        <C>
 
Motorcycles and Related Products      $358.4  $292.0   $66.4      30.9%      31.3%
Transportation Vehicles                 63.1    45.2    17.9      16.4       15.9
                                      ------  ------   -----      ----       ----
Consolidated Harley-Davidson, Inc.    $421.5  $337.2   $84.3      27.3%      27.7%
</TABLE>

  Consolidated gross profit increased $84.3 million, or 25% in 1994 as compared
  with 1993 primarily due to an increase in volume. The consolidated gross
  profit margin was 27.3% in 1994 as compared with 27.7% in 1993.

                                       25
<PAGE>
 
  The Motorcycles segment's gross profit margin was negatively affected by the
  continued investment (approximately $10 million) in the manufacturing strategy
  designed to increase capacity, improve quality, and reduce costs. In addition,
  approximately 28% of 1994 unit shipments were lower-margin Sportster models
  compared to approximately 27% in 1993.  The Company's long-term goal is a
  product mix consisting of approximately 25% Sportsters.

  The Transportation Vehicles segment's gross profit margin increased due to
  additional volume in both the Recreational Vehicles and Commercial Vehicles
  divisions. Gross profit margin in the Recreational Vehicles division increased
  primarily on volume increases which were offset, somewhat, by additional
  volume of higher-priced diesel motorhomes which generally carry a smaller
  mark-up.  The Commercial Vehicles division also benefited from volume
  increases as well as a shift in mix toward higher margin walk-in units.


                        CONSOLIDATED OPERATING EXPENSES
                             (Dollars in Millions)

<TABLE>
<CAPTION>
                                       1994    1993   Change   %Change
                                      ------  ------  ------   -------
<S>                                   <C>     <C>     <C>      <C>
 
Motorcycles and Related Products      $194.8  $155.8  $ 39.0     25.1%
                                                               
Transportation Vehicles                 56.4    47.7     8.7     18.3
Corporate                               10.0     6.9     3.1     44.6
                                                               
Consolidated Harley-Davidson, Inc.                             
     before unusual charges            261.2   210.4    50.8     24.2
Goodwill and restructuring charges         -    57.0   (57.0)  (100.0)
                                                               
Consolidated Harley-Davidson, Inc.    $261.2  $267.4  $ (6.2)   (2.3)%

</TABLE>

  Consolidated operating expenses for 1994, increased $50.8 million, or 24.2%,
  over 1993, excluding the $57.0 million charge to operations in 1993 related to
  the Transportation Vehicles segment. The Motorcycles segment's increase was
  primarily volume related. MotorClothes advertising costs, variable
  compensation, and product liability were other areas of increased spending in
  the Motorcycles segment.

  The Transportation Vehicles segment's increase was also primarily volume
  related in both the Recreational Vehicles and Commercial Vehicles divisions.
  The increase in the Corporate charges is primarily due to a one-time charge
  related to the legal reorganization of Harley-Davidson, Inc. and its Holiday
  Rambler subsidiaries.

                          CONSOLIDATED OTHER EXPENSES

  Consolidated other expense for 1994 decreased $4.2 million as compared to 1993
  due primarily to a $2.0 million contribution in 1993 for the initial funding
  of the Harley-Davidson Foundation which administers the Company's charitable
  contributions.

                           CONSOLIDATED INCOME TAXES
                           -------------------------

  The Company's effective tax rate decreased in 1994 to 35.7% from 40.0% in
  1993, excluding the effect of the $53.5 million goodwill write-off at Holiday
  Rambler that was not deductible during 1993.  The decrease is attributable
  primarily to a one-time benefit of $4.6 million related to the legal
  reorganization of the Transportation Vehicles segment.  Excluding the effect
  of the reorganization, the effective rate would have been 38.5% in 1994.

                                       26
<PAGE>
 
  RESULTS OF OPERATIONS
  1993 COMPARED TO 1992

  OVERALL
  The Company's Motorcycles and Related Products segment was responsible for
  virtually all of the growth in 1993 revenue and earnings.  Demand for the
  segment's motorcycles exceeded supply during 1993 and its Parts and
  Accessories business generated a 27.8% revenue increase over 1992.  The
  motorcycle business also significantly benefitted from a more predictable and
  efficient manufacturing process.

  The Transportation Vehicles segment, in total, recorded disappointing results
  in 1993.  The segment's Recreational Vehicles business did not participate, to
  the extent of other recreational vehicles manufacturer, in the industry
  recovery.  During the fourth quarter of 1993, the Company determined that an
  impairment of goodwill related to the Transportation Vehicles segment had
  occurred, and accordingly, recorded a %57.0 million ($.74 per share) write-off
  of goodwill and certain other assets.

  In addition to the goodwill write-off, the Company changed its methods of
  accounting both for postretirement health care benefits and for income taxes
  during 1993, resulting in a $30.3 million ($.0 per share) charge to earnings,
  net of tax.  Excluding the effect of the goodwill write-off and accounting
  changes, the Company would have reported earnings during 1993 of $74.1 million
  ($.98 per share) compared to $53.8 million ($.75 per share) during 1992.


              MOTORCYCLE UNIT SHIPMENTS AND CONSOLIDATED NET SALES
<TABLE>
<CAPTION>
 
                                                1993      1992    Change   %Change
                                              --------  --------  ------   ------- 
<S>                                           <C>       <C>       <C>      <C>
Motorcycle unit shipments                       81,696    76,495   5,201      6.8%
                                                                             
Net sales (in millions):                                                     
                                                                             
  Motorcycles                                 $  734.3  $  667.2  $ 67.1     10.0%
                                                                             
  Motorcycle Parts and Accessories               199.0     155.7    43.3     27.8
                                                                             
    Total Motorcycles and Related Products       933.3     822.9   110.4     13.4

  Recreational Vehicles                          192.7     202.1    (9.4)     (4.6)
 
  Commercial Vehicles                             78.9      67.9    11.0      16.2
 
  Other                                           12.5      12.4     0.1       1.1
 
    Total Transportation Vehicles                284.1     282.4     1.7       0.6

 Consolidated Harley-Davidson, Inc.           $1,217.4  $1,105.3  $112.1      10.1%
</TABLE>

  The Company reported record consolidated revenue during 1993 of $1.2 billion
  compared to $1.1 billion during 1992. The Motorcycles segment was responsible
  for virtually all of the change in consolidated revenue as the result of
  increases in both motorcycle unit shipments and Parts and Accessories sales.

  During 1992, the motorcycle production schedule began the year at 280 units
  per day and increased throughout the year to a scheduled rate of 345 units per
  day in December (increased to 365 units effective January 3, 1994). The
  scheduled motorcycle production rate remained steady at 345-350 units per day
  throughout 1993. Accordingly, the Company reported only a 6.8% increase in
  unit shipments compared to 1992.

                                       27
<PAGE>
 
  Year-end data indicate that the domestic motorcycle market continued to grow
  throughout 1993. Compared to 1992, industry registrations of heavyweight
  motorcycles were up 17.4%. The Company ended 1993 with a market share of 58.4%
  compared to 60.4% in 1992. This decrease is a reflection of the Company's
  constrained capacity in a growing motorcycle market.

  Overall, international demand remained strong. Export revenues totaled $262.8
  million during 1993, an increase of approximately $23.4 million (9.8%) over
  1992. The Company exported approximately 30% of motorcycle units in both 1993
  and 1992. The Company distributes approximately one-half of exported units
  through its wholly owned subsidiaries.

  Parts and Accessories revenues exceeded management's expectations during 1993,
  increasing 27.8% over 1992. Fourth quarter results were especially strong,
  with revenues increasing 39.7% compared to the same period in 1992. Several
  factors including media exposure surrounding the Company's 90th anniversary
  celebration in June 1993, the popularity of the MotorClothes line and a strong
  holiday selling season contributed to the growth.

  The Transportation Vehicles segment's Recreational Vehicles division did not
  realize the same level of improvement as the overall recreational vehicle
  industry. During 1993, industry registrations increased 13.1% overall, while
  the division's wholesale unit shipments decreased in both Class A and towable
  product lines compared to 1992. The division's 1993 market shares for Class A
  motorhomes and towables were 4.8% and 2.4%, respectively, compared to 5.3% and
  2.9% during 1992.  Much of the industry improvement (especially with respect
  to travel trailers) has occurred in the lower end of the market, where the
  division generally does not compete.

  The Company replaced, in January 1993, the President and Chief Operating
  Officer of the Transportation Vehicles segment.  Also during 1993, the
  Recreational Vehicles division added several employees from outside of the
  organization to fill key leadership positions in product development,
  marketing and sales areas.

  A 16.2% revenue increase in the Commercial Vehicles division was primarily the
  result of large fleet contracts completed during 1993. The Commercial Vehicles
  division's ability to attract large fleet contracts in a competitive market
  positions it well for future growth.


                           CONSOLIDATED GROSS PROFIT
                             (Dollars in Millions)
<TABLE>
<CAPTION>
                                                                Percent    Percent
                                                               of Sales   of Sales
                                       1993    1992   Change     1993       1992
                                      ------  ------  ------   --------   --------
<S>                                   <C>     <C>     <C>      <C>         <C>
Motorcycles and Related Products      $292.0  $250.0   $42.0       31.3%      30.4%
Transportation Vehicles                 45.2    46.4    (1.2)      15.9       16.4

Consolidated Harley-Davidson, Inc.    $337.2  $296.4   $40.8       27.7%      26.8%
</TABLE>

  The $40.8 million increase in consolidated gross profit was generated entirely
  by the Motorcycles segment. Volume increases in both motorcycle units and
  parts and accessories provided the majority of the increase. The improvement
  in gross profit as a percent of sales reflects, primarily, efficiencies
  realized in the manufacturing process. Motorcycle volume increases realized
  during 1992 resulted in substantial overtime and caused significant
  manufacturing inefficiencies. Accordingly, the manufacturing focus in 1993 was
  on process improvement rather than on dramatic production increases. The
  result was a more predictable manufacturing process, a substantial decrease in
  overtime

                                       28
<PAGE>
 
  and an efficient transition to production of 1994 models. The improvement in
  gross profit percentage occurred despite a shift in mix toward lower-margin
  Sportster models. Approximately 27% of 1993 motorcycle unit shipments were
  Sportster models compared to approximately 23% during 1992.

  Gross profit at the Transportation Vehicles segment decreased slightly during
  1993. Volume decreases  in the Recreational Vehicles division were largely
  offset by volume increases in the Commercial Vehicles division. However, most
  of the volume increase at the Commercial Vehicles division was the result of
  fleet contracts which generally carry lower margins.


                        CONSOLIDATED OPERATING EXPENSES
                             (Dollars in Millions)
<TABLE>
<CAPTION>
                                       1993    1992   Change   %Change
                                      ------  ------  ------   -------
<S>                                   <C>     <C>     <C>      <C>
Motorcycles and Related Products      $155.8  $147.7   $ 8.1       5.5%
 
Transportation Vehicles                 47.7    44.3     3.4       7.6
Corporate                                6.9     7.2    (0.3)     (5.0)

Consolidated Harley-Davidson, Inc.
     before unusual charges            210.4   199.2    11.2       5.6
Goodwill and restructuring charges      57.0       -    57.0         -

Consolidated Harley-Davidson, Inc.    $267.4  $199.2   $68.2      34.2%
</TABLE>

  The Motorcycles segment's operating expenses increased approximately 5.5%
  during 1993, although 1992's operating expenses included a $5.5 million charge
  in the Motorcycle division related to two voluntary recalls. In general, the
  increase in operating expense was the result of spending required to support
  the growing business, including international operations.  Other areas of
  increase in 1993 include incentive compensation and engineering costs, while
  areas of decrease included product liability and warranty costs.

  During the fourth quarter of 1993, the Company recorded a $57.0 million charge
  to operations related to its Transportation Vehicles segment. $53.5 million
  ($.71 per share) of the charge related to goodwill associated with the
  Company's purchase of Holiday Rambler LLC (formerly Holiday Rambler
  Corporation) during 1986.  Since the acquisition, the markets in which the
  Transportation Vehicles segment operates have become increasingly competitive,
  and the segment itself did not react appropriately to changes in market
  conditions, resulting in lower profit than initially anticipated. The Company
  considered these and other factors in concluding that an impairment of the
  goodwill asset had occurred. The Company measured the impairment by
  discounting estimated future cash flows of the Transportation Vehicles segment
  over the remaining goodwill amortization period, using a targeted cost of
  capital discount rate. In addition, the Company recorded a $3.5 million pretax
  ($0.03 per share) restructuring charge related to strategic decisions made
  with respect to certain operating units of the Transportation Vehicles
  segment.

  Excluding the effect of the goodwill and restructuring charge, the
  Transportation Vehicles segment recorded a $3.4 million (7.6%) increase in
  operating expenses related primarily to increased marketing costs, rising
  fringe benefit costs and incremental costs generated by two new Holiday World
  retail showroom and service centers. 1993 operating expenses included goodwill
  amortization of $2.2 million.

                                       29
<PAGE>
 
                          CONSOLIDATED OTHER EXPENSES

  Consolidated other expense decreased $3.2 million during 1993 compared to
  1992, primarily as the result of approximately $3.7 million of net foreign
  exchange gain recognized during 1993. In addition, the third quarter of 1992
  included an unusual $1.9 million product recall in the Recreational Vehicles
  division related to units that had been produced eight to ten years earlier,
  prior to the purchase of Holiday Rambler by the Company. During the fourth
  quarter of 1993, the Company contributed $2.0 million toward the initial
  funding of the Harley-Davidson Foundation.

                       CONSOLIDATED NET INTEREST EXPENSE

  Consolidated net interest expense of $.8 million decreased $4.1 million
  (83.1%) compared to 1992. The conversion of the Company's 7 1/4% convertible
  subordinated debentures during the fourth quarter of 1992 and generally lower
  short-term debt levels were the primary factors in the decrease of
  consolidated interest expense.

                           CONSOLIDATED INCOME TAXES

  The Company's effective tax rate during 1993 was 72.3% due primarily to the
  effect of a $53.5 million goodwill write-off that was not deductible during
  1993. Excluding the effect of the write-off, the Company's effective tax rate
  would have been 40.0% compared to 39.0% during 1992.

                                       30
<PAGE>
 
  OTHER MATTERS

                              ACCOUNTING CHANGES

  On January 1, 1993, the Company adopted the provisions of Statements of
  Financial Accounting Standards (SFAS) No. 106, "Employers' Accounting for
  Postretirement Benefits Other than Pensions" and No. 109 "Accounting for
  Income Taxes." The adoption of SFAS No. 106 resulted in the recognition of a
  $32.1 million charge (net of tax) representing the cumulative effect of
  adopting the standard. The adoption of SFAS No. 109 resulted in the
  recognition of a cumulative effect adjustment of $1.8 million. The adoption of
  these standards had no impact on cash flows.

                             NET DEFERRED TAX ASSET

  The Company had a net deferred tax asset of approximately $43 million and $32
  million at December 31, 1994 and 1993, respectively.  In considering the
  necessity of establishing a valuation allowance on deferred tax assets,
  management considered: the levels of taxes paid in prior years that would be
  available for carryback; its ability to offset reversing deferred tax assets
  against reversing deferred tax liabilities; and, the Company's prospects for
  future earnings. Accordingly, it is the opinion of management that it is more
  likely than not that the gross deferred tax assets included in the
  consolidated balance sheet at December 31, 1994 will be realized in their
  entirety. It is the intent of management to evaluate the realizability of
  deferred tax assets on a quarterly basis.

                                FOREIGN CURRENCY

  As discussed in Note 6 of the notes to the consolidated financial statements,
  the Company attempts to limit its foreign currency exposure (primarily against
  European currencies) by entering into forward exchange contracts.  The recent
  decline in the dollar against the German Deutsche Mark is not expected to have
  a material impact on 1995 earnings.

                            ENVIRONMENTAL MATTERS 

  The Company's policy is to comply with all applicable environmental laws and
  regulations and has a compliance program in place to monitor, and report on,
  environmental issues. The Company has reached settlement agreements with its
  former parent (Minstar) and the U.S. Navy regarding the remediation of the
  Company's manufacturing facility in York, PA and currently estimates that it
  will incur approximately $6 million of net additional costs related to the
  remediation of the York facility. The Company has established reserves for
  this amount.

  Recurring costs associated with managing hazardous substances and pollution in
  on-going operations are not material.

  The Company regularly invests in equipment to support and improve its various
  manufacturing processes. While the Company considers environmental matters in
  capital expenditure decisions, and while some capital expenditures also act to
  improve environmental compliance, only a small portion of the Company's annual
  capital expenditures relate to equipment which has the sole purpose of
  environmental compliance. During 1994, the Company spent approximately $1
  million on equipment used to limit hazardous substances/pollutants and
  anticipates approximately the same in 1995. The Company does not expect that
  expenditures related to environmental matters will have a material effect on
  future operating results or cash flows.

                                       31
<PAGE>
 
  LIQUIDITY AND CAPITAL RESOURCES

  The Company recorded cash flows from operating activities of $80.8 million in
  1994 compared to $96.2 million during 1993. Cash flow from higher earnings
  during 1994 was largely offset by a net increase in working capital items,
  primarily accounts receivable and inventories.  Accounts receivable at
  December 31, 1994 increased approximately $57.4 million, or 66.7% over the
  balance at December 31, 1993.  This increase is primarily the result of a
  26.6% increase in consolidated revenues and additional foreign receivables
  which generally have longer terms.  Additionally, during 1994, the Motorcycles
  segment discontinued the granting of a 2% cash discount on domestic parts and
  accessories sales which has resulted in the slower collection of these
  balances. In addition, the Transportation Vehicles segment reported an
  increase in December sales from $23 million in 1993 to $42 million in 1994
  increasing receivables accordingly.  Inventories at December 31, 1994
  increased approximately $33.3 million, or 23.7% over the balance at December
  31, 1993.  The primary increase is a result of the increase in demand for
  parts and accessories (revenues up 28.8%) and the Company's effort to increase
  fill rates on dealer orders.  Fill rates have increased to 95% and the Company
  is evaluating the appropriate parts and accessories inventory mix required to
  continue to meet this fill rate.  In addition, the Recreational Vehicles
  division reported increases in work-in-process inventories due to minor part
  shortages that prevented the shipment of some units at year-end. Finished
  goods inventories at the Transportation Vehicles segment's Holiday World
  retail stores increased compared to 1993 due primarily to the recent
  introduction of '95 model-year Imperial units.

  Capital expenditures amounted to $94.7 million and $55.2 million during 1994
  and 1993, respectively. The Company anticipates 1995 capital expenditures will
  approximate $100-$110 million.  As discussed earlier, the Company's Board of
  Directors approved a manufacturing strategy during the third quarter of 1993.
  The Company estimated the cost of capital expenditures for new initiatives
  under this plan would be approximately $80 million through 1996 of which
  approximately $37 million has been incurred as of December 31, 1994.  An
  estimated additional $30 million of capital expenditures during 1995 and 1996
  should increase annual production capacity to 115, 000 units by 1997. These
  estimates are in addition to capital expenditures to maintain existing
  equipment and for new product development. The Company anticipates funding all
  capital expenditures with internally generated funds.

  The Company currently has nominal levels of long-term debt and has available
  lines of credit of approximately $46 million, of which approximately $29
  million remained available at year-end.

  The Company's Board of Directors declared quarterly cash dividends during 1994
  totaling $.14 per share and two quarterly cash dividends totaling $.06 per
  share during 1993 (adjusted for the 1994 stock split).

                                       32
<PAGE>
 
  Item 8.  Consolidated financial statements and supplementary data
  -------  --------------------------------------------------------

              Report of Ernst & Young LLP, independent auditors

              Consolidated statements of operations

              Consolidated balance sheets

              Consolidated statements of cash flows

              Consolidated statements of shareholders' equity
 
              Notes to consolidated financial statements

              Supplementary data
                Quarterly financial data (unaudited)

                                       33
<PAGE>
 
               REPORT OF ERNST & YOUNG LLP, INDEPENDENT AUDITORS


  The Board of Directors and
   Shareholders
  Harley-Davidson, Inc.


  We have audited the accompanying consolidated balance sheets of Harley-
  Davidson, Inc. as of December 31, 1994 and 1993, and the related consolidated
  statements of operations, shareholders' equity and cash flows for each of the
  three years in the period ended December 31, 1994.  Our audits also included
  the financial statement schedule listed in the index at item 14(a).  These
  financial statements and schedule are the responsibility of the Company's
  management. Our responsibility is to express an opinion on these financial
  statements and schedule based on our audits.

  We conducted our audits in accordance with generally accepted auditing
  standards. Those standards require that we plan and perform the audit to
  obtain reasonable assurance about whether the financial statements are free of
  material misstatement. An audit includes examining, on a test basis, evidence
  supporting the amounts and disclosures in the financial statements. An audit
  also includes assessing the accounting principles used and significant
  estimates made by management, as well as evaluating the overall financial
  statement presentation. We believe that our audits provide a reasonable basis
  for our opinion.

  In our opinion, the consolidated financial statements referred to above
  present fairly, in all material respects, the consolidated financial position
  of Harley-Davidson, Inc. at December 31, 1994 and 1993, and the consolidated
  results of its operations and its cash flows for each of the three years in
  the period ended December 31, 1994, in conformity with generally accepted
  accounting principles. Also, in our opinion, the related financial statement
  schedule, when considered in relation to the basic financial statements taken
  as a whole, presents fairly in all material respects the information set forth
  therein.

  As discussed in notes 5 and 8 to the consolidated financial statements,
  effective January 1, 1993, the Company changed its methods of accounting for
  income taxes and postretirement benefits other than pensions.

                                                ERNST & YOUNG LLP


  Milwaukee, Wisconsin
  January 21, 1995

                                       34
<PAGE>
 
                             HARLEY-DAVIDSON, INC.
                     CONSOLIDATED STATEMENTS OF OPERATIONS
                  Years ended December 31, 1994, 1993 and 1992
                    (In thousands, except per share amounts)
<TABLE>
<CAPTION>
 
 
                                                            1994         1993         1992
                                                         -----------  -----------  -----------
<S>                                                      <C>          <C>          <C>
 
  Net sales                                              $1,541,796   $1,217,428   $1,105,284
  Cost of goods sold                                      1,120,332      880,269      808,871
                                                         ----------   ----------   ----------
  Gross profit                                              421,464      337,159      296,413
 
  Selling, administrative and engineering                   261,157      210,329      199,216
  Goodwill and restructuring charges                              -       57,024            -
                                                         ----------   ----------   ----------
  Income from operations                                    160,307       69,806       97,197
 
  Interest income                                             2,430        1,214          956
  Interest expense                                           (2,386)      (2,045)      (5,868)
  Other - net                                                 1,718       (2,460)      (3,476)
                                                         ----------   ----------   ----------
 
  Income before provision for income taxes,
      extraordinary item and accounting changes             162,069       66,515       88,809
  Provision for income taxes                                 57,797       48,072       34,636
                                                         ----------   ----------   ----------
 
  Income before extraordinary item and
      accounting changes                                    104,272       18,443       54,173
  Extraordinary item, loss on debt
      repurchases, net of tax                                     -            -         (388)
                                                         ----------   ----------   ----------
  Income before accounting changes                          104,272       18,443       53,785
 
  Cumulative effect of accounting changes:
      Postretirement health care benefits, net of tax             -      (32,124)           -
      Income taxes                                                -        1,796            -
                                                         ----------   ----------   ----------
 
  Net income (loss)                                      $  104,272   $  (11,885)  $   53,785
                                                         ==========   ==========   ==========
 
  Earnings (loss) per common share assuming no dilution:
    Income before extraordinary item and accounting 
     changes                                                  $1.37        $ .24        $ .76
      Extraordinary item                                         -             -         (.01)
      Accounting changes                                         -          (.40)           -
                                                              -----        -----        -----
      Net income (loss)                                       $1.37        $(.16)       $ .75
                                                              =====        =====        =====
 
  Earnings (loss) per common share assuming full dilution:
    Income before extraordinary item and accounting 
     changes                                                  $1.37        $ .24        $ .73
      Extraordinary item                                         -             -         (.01)
      Accounting changes                                         -          (.40)           -
                                                              -----        -----        -----
      Net income (loss)                                       $1.37        $(.16)       $ .72
                                                              =====        =====        =====
 
  Cash dividends per common share                             $ .14        $ .06        $   -
                                                              =====        =====        =====
</TABLE>

                  The accompanying notes are an integral part
                   of the consolidated financial statements.

                                       35
<PAGE>
 
                             HARLEY-DAVIDSON, INC.
                          CONSOLIDATED BALANCE SHEETS
                           December 31, 1994 and 1993
                      (In thousands, except share amounts)
<TABLE>
<CAPTION>
 
      ASSETS                        1994       1993
      ------                      ---------  ---------
<S>                               <C>        <C>  
  Current assets:
    Cash and cash equivalents     $ 59,285   $ 77,709   
    Accounts receivable, net of 
     allowance for doubtful 
     accounts                      143,396     86,031
    Inventories                    173,420    140,151
    Deferred income taxes           20,111     20,296
    Prepaid expenses                 9,424      9,571
                                  --------   --------
   Total current assets            405,636    333,758
 
  Property, plant, and
   equipment, net                  262,787    205,768
  Deferred income taxes             22,924     11,676
  Other assets                      47,868     32,083
                                  --------   --------
                                  $739,215   $583,285
                                  ========   ========
 
      LIABILITIES AND
       SHAREHOLDERS' EQUITY
--------------------------------
  Current liabilities:
    Notes payable                 $ 17,890   $ 20,580
    Accounts payable                63,988     56,350
    Accrued expenses and other     133,987    113,043
    Current maturities of
     long-term debt                    413        789
                                  --------   --------
    Total current liabilities      216,278    190,762
 
  Long-term liabilities             29,422     12,612
  Postretirement health care
   benefits                         60,283     54,999
 
  Commitments and contingencies
   (Note 6)
 
  Shareholders' equity:
    Series A Junior
     Participating preferred
     stock, none issued                  -          -
    Common stock, 77,156,252
     and 38,452,490 shares
     issued
      in 1994 and 1993,
       respectively                    772        385
    Additional paid-in capital     150,728    137,150
    Retained earnings              283,010    189,410
    Cumulative foreign currency
     translation adjustment          1,174        186
                                  --------   --------
                                   435,684    327,131
    Less:
      Treasury stock (836,328
       and 456,464 shares in
       1994
        and 1993,
         respectively), at cost     (1,581)    (1,583)
      Unearned compensation           (871)      (636)
                                  --------   --------
 
    Total shareholders' equity     433,232    324,912
                                  --------   --------
                                  $739,215   $583,285
                                  ========   ========
</TABLE>

                  The accompanying notes are an integral part
                   of the consolidated financial statements.

                                       36
<PAGE>
 
                             HARLEY-DAVIDSON, INC.
                     CONSOLIDATED STATEMENTS OF CASH FLOWS
                  Years ended December 31, 1994, 1993 and 1992
                                 (In thousands)
<TABLE>
<CAPTION>
 
                                                                       1994       1993       1992
                                                                     ---------  ---------  ---------
<S>                                                                  <C>        <C>        <C>
 
  Cash flows from operating activities:
   Net income (loss)                                                 $104,272   $(11,885)  $ 53,785
   Adjustments to reconcile net income (loss) to net cash
     provided by operating activities:
      Goodwill and restructuring charges                                    -     57,024          -
      Depreciation and amortization                                    36,942     33,272     29,410
      Deferred income taxes                                           (11,063)   (25,922)      (993)
      Long-term employee benefits                                      11,993     57,386      1,369
      Loss on disposal of long-term assets                                611        626      1,164
      Equity in net (income) loss of joint ventures                       (56)     1,427          -
      Other                                                                 -          -     (7,200)
      Net changes in other current assets and current liabilities     (61,905)   (15,756)    10,380
                                                                     --------   --------   --------
   Total adjustments                                                  (23,478)   108,057     34,130
                                                                     --------   --------   --------
   Net cash provided by operating activities                           80,794     96,172     87,915
 
  Cash flows from investing activities:
   Net capital expenditures                                           (94,670)   (55,202)   (47,229)
   Investment in joint ventures                                             -    (10,350)         -
   Other - net                                                         (1,907)    (1,484)    (2,727)
                                                                     --------   --------   --------
   Net cash used in investing activities                              (96,577)   (67,036)   (49,956)
 
  Cash flows from financing activities:
   Net increase (decrease) in notes payable                            (2,690)     4,647    (23,593)
   Payments on long-term debt                                          (1,481)    (1,183)    (9,420)
   Dividends paid                                                     (10,672)    (4,555)         -
   Issuance of stock under employee stock plans                        12,202      5,542      8,257
                                                                     --------   --------   --------
   Net cash provided by (used in) financing activities                 (2,641)     4,451    (24,756)
                                                                     --------   --------   --------
 
  Net increase (decrease) in cash and cash equivalents                (18,424)    33,587     13,203
 
  Cash and cash equivalents:
   At beginning of year                                                77,709     44,122     30,919
                                                                     --------   --------   --------
   At end of year                                                    $ 59,285   $ 77,709   $ 44,122
                                                                     ========   ========   ========
</TABLE>


                  The accompanying notes are an integral part
                   of the consolidated financial statements.

                                       37
<PAGE>
 
                             HARLEY-DAVIDSON, INC.
                CONSOLIDATED STATEMENTS OF SHAREHOLDERS' EQUITY
                  Years ended December 31, 1994, 1993 and 1992
                      (In thousands, except share amounts)
<TABLE>
<CAPTION>
 
                                                              
                                                                                        Cumulative
                                             Common Stock                                foreign 
                                          -------------------  Additional                currency 
                                            Issued               paid-in    Retained   translation   Treasury     Unearned
                                            shares    Balance    capital    earnings    adjustment     stock    compensation
                                          ----------  -------  -----------  ---------  ------------  ---------  -------------
<S>                                       <C>         <C>      <C>          <C>        <C>           <C>        <C>
 
Balance December 31, 1991                 18,310,000     $183    $ 87,730   $152,065        $1,566    $  (984)       $(2,560)
                                                               
Two-for-one common stock split            18,310,000      183        (183)         -             -          -              -
 
Net income                                         -        -           -     53,785             -          -              -
 
Amortization of unearned compensation,
    net of cancellations                           -        -           -          -             -        (73)           923
 
Exercise of stock options                          -        -       2,757          -             -         29              -
 
Tax benefit of restricted shares and
    stock options                                  -        -       5,471          -             -          -              -
 
Conversions of subordinated
    debentures                             1,832,490       19      35,278          -             -          -              -
 
Foreign currency translation
    adjustment                                     -        -           -          -          (809)         -              -
                                          ----------  -------    --------   --------   -----------   --------   ------------
 
Balance December 31, 1992                 38,452,490      385     131,053    205,850           757     (1,028)        (1,637)
 
Net loss                                           -        -           -    (11,885)            -          -              -
 
Dividends                                          -        -           -     (4,555)            -          -              -
 
Amortization of unearned compensation,
    net of cancellations                           -        -           -          -             -       (566)         1,001
 
Exercise of stock options                          -        -       2,044          -             -         11              -
 
Tax benefit of restricted shares and
    stock options                                  -        -       4,053          -             -          -              -
 
Foreign currency translation
    adjustment                                     -        -           -          -          (571)         -              -
                                          ----------  -------    --------   --------   -----------   --------   ------------
 
Balance December 31, 1993                 38,452,490      385     137,150    189,410           186     (1,583)          (636)
 
Two-for-one common stock split            38,452,490      385        (385)         -             -          -              -
 
Net income                                         -        -           -    104,272             -          -              -
 
Dividends                                          -        -           -    (10,672)            -          -              -
 
Restricted stock issuance                          -        -       1,763          -             -          2         (1,765)
 
Amortization of unearned compensation              -        -           -          -             -          -          1,530
 
Exercise of stock options                    251,272        2       1,870          -             -          -              -
 
Tax benefit of restricted shares and
   stock options                                   -        -      10,330          -             -          -              -
 
Foreign currency translation
    adjustment                                     -        -           -          -           988          -              -
                                          ----------  -------    --------   --------   -----------   --------   ------------
 
Balance December 31, 1994                 77,156,252     $772    $150,728   $283,010        $1,174    $(1,581)       $  (871)
                                          ==========  =======    ========   ========   ===========   ========   ============
</TABLE>
                  The accompanying notes are an integral part
                   of the consolidated financial statements.

                                       38
<PAGE>
 
                             HARLEY-DAVIDSON, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                          Year ended December 31, 1994


1. Summary of significant accounting policies
   ------------------------------------------
   
   Principles of consolidation - The consolidated financial statements include
   ---------------------------                                                
   the accounts of Harley-Davidson, Inc. and all of its wholly owned
   subsidiaries (the Company), including the accounts of Harley-Davidson Motor
   Company (HDMC) and Holiday Rambler LLC (Holiday Rambler). All significant
   intercompany accounts and transactions are eliminated.
   
   The Company has investments in certain entities which are accounted for
   using the equity method. Accordingly, the Company's share of the net
   earnings (losses) of these entities is included in consolidated net income
   (loss).

   Cash and cash equivalents - The Company considers all highly liquid
   -------------------------                                          
   investments purchased with an original maturity of three months or less to be
   cash equivalents.

   Inventories - Inventories are valued at the lower of cost or market.
   -----------                                                         
   Motorcycle and new transportation vehicle inventories located in the United
   States are valued using the last-in, first-out (LIFO) method. Other
   inventories, $33.3 million in 1994 and $26.5 million in 1993, are valued at
   the lower of cost or market using the first-in, first-out (FIFO) method.

   Depreciation - Depreciation of plant and equipment is determined on the
   ------------                                                           
   straight-line basis over the estimated useful lives of the assets.
   Accelerated methods are used for income tax purposes.

   Product warranty - Product warranty costs are charged to operations based
   ----------------                                                         
   upon the estimated warranty cost per unit sold.

   Research and development expenses - Research and development expenses were
   ---------------------------------                                         
   approximately $29.5 million, $22.7 million and $17.6 million for 1994, 1993
   and 1992, respectively.

   Environmental - The Company accrues for environmental loss contingencies
   -------------                                                           
   when it is probable that a liability has been incurred and the amount can be
   reasonably estimated.  The Company does not use discounting in determining
   its environmental liabilities.  See Note 6.
   
   Earnings (loss) per share - Earnings (loss) per common share assuming no
   -------------------------                                               
   dilution is calculated by dividing elements of net income (loss) by the
   weighted average number of common shares outstanding during the period, as
   adjusted for the stock split described in Note 9. The weighted average
   number of common shares outstanding during 1994, 1993 and 1992 were 76.2
   million, 75.9 million and 71.8 million, respectively.
   
   Earnings (loss) per common share assuming full dilution includes shares
   generated by the assumed conversion of convertible debt at the beginning of
   the period as well as the dilutive effect of stock options in 1992. Shares
   used in computing earnings per common share assuming full dilution during
   1992 were 76.5 million. Stock options were not materially dilutive during
   1994 or 1993.

                                       39
<PAGE>
 
2.  Additional balance sheet and cash flows information
    ---------------------------------------------------

    Accounts receivable consist of the following:

<TABLE>
<CAPTION>
                                                      December 31
                                                   -----------------
                                                     1994     1993
                                                   --------  -------
                                                    (In thousands)
      <S>                                          <C>       <C>
      Motorcycles and Related Products segment:
       Domestic                                    $ 58,107  $27,854
       Foreign                                       58,154   46,686
 
      Transportation Vehicles segment                27,135   11,491
                                                   --------  -------
 
                                                   $143,396  $86,031
                                                   ========  =======
</TABLE>

    Domestic motorcycle and transportation vehicle sales are generally floor
    planned by the purchasing dealers. Foreign motorcycle sales are sold on open
    account except for sales to European distributors, which are typically
    backed by letters of credit.

    The allowance for doubtful accounts deducted from accounts receivable was
    $2.0 million and $1.8 million at December 31, 1994 and 1993, respectively.

<TABLE>
<CAPTION>
 
                                                          December 31
                                                       ------------------
                                                         1994      1993
                                                       --------  --------
                                                         (In thousands)
<S>                                                    <C>       <C>
    Inventories:
      Components at the lower of FIFO cost or market:
        Raw materials and work in process              $ 70,685  $ 54,155
        Finished goods                                   69,745    66,865
        Parts and accessories                            52,554    35,366
                                                       --------  --------
                                                        192,984   156,386
      Excess of FIFO over LIFO inventories               19,564    16,235
                                                       --------  --------
                                                       $173,420  $140,151
                                                       ========  ========
 
    Property, plant and equipment, at cost:
      Land and land improvements                       $ 11,587  $ 11,260
      Buildings and improvements                         93,725    79,666
      Machinery and equipment                           329,679   252,857
                                                       --------  --------
                                                        434,991   343,783
      Less accumulated depreciation                     172,204   138,015
                                                       --------  --------
                                                       $262,787  $205,768
                                                       ========  ========
</TABLE>

                                       40
<PAGE>
 
  2.  Additional balance sheet and cash flows information (continued)
      ---------------------------------------------------------------

<TABLE>
<CAPTION>
                                                 December 31
                                              ------------------
                                                1994      1993
                                              --------  --------
                                                (In thousands)
  <S>                                         <C>       <C>
  Accrued expenses and other:
    Payroll, bonuses, and related expenses    $ 51,659  $ 41,226
    Warranty/recalls                            15,856    16,446
    Dealer incentive programs                   14,653    14,614
     Product liability                           9,941    11,408
      Other taxes payable                        2,131     3,729
    Income taxes payable                        18,136     3,960
    Other                                       21,611    21,660
                                              --------  --------
 
                                              $133,987  $113,043
                                              ========  ========
</TABLE>

      Supplemental cash flow information is as follows:

<TABLE>
<CAPTION>
                                                  1994       1993       1992
                                                ---------  ---------  ---------
                                                        (In thousands)
   <S>                                          <C>        <C>        <C>
   Net changes in other current assets and      
    current liabilities:                        
     Receivables                                $(57,365)  $  7,147   $(21,661)
     Inventories                                 (33,269)   (37,980)    12,255
     Prepaid expenses                                147         46       (940)
     Accounts payable and accrued expenses        28,582     15,031     20,726
                                                --------   --------   --------
                                                $(61,905)  $(15,756)  $ 10,380
                                                ========   ========   ========


    Cash paid during the period for interest and income taxes is as follows:
 

         Interest                               $  2,308   $  1,959   $  5,940
                                                ========   ========   ========
         Income taxes                            $47,612    $53,277    $28,092
                                                 =======    =======    =======
</TABLE> 

    In December 1992, the Company issued approximately 3.6 million shares of its
    common stock in exchange for the remaining $36.3 million of Harley-Davidson,
    Inc. 7-1/4% convertible subordinated debentures.

3.  Investments
    -----------

    On January 5, 1993, the Company invested $10.0 million for a 49% interest in
    Eaglemark Financial Services, Inc., formerly Eagle Credit Corporation,
    (Eagle). Eagle was formed to provide wholesale and retail financing to the
    Company's dealer networks and customers. Upon the completion of its
    capitalization on January 5, 1993, Eagle purchased all of Holiday Rambler's
    floor plan obligations (Notes payable) from a third party finance company.
    Eagle also began providing wholesale financing to the Company's independent
    dealers on that date, by purchasing a wholesale motorcycle floor plan
    financing portfolio from the third party finance company.

    The Company accounts for this and another investment using the equity
    method. As of December 31, 1994 and 1993, respectively, the Company's
    carrying value of its investments in these unconsolidated affiliates totaled
    $9.0 and $8.9 million which is included in other assets. In addition,
    accounts receivable includes a $16.8 million and $9.4 million amount
    due from Eagle as of December 31, 1994 and 1993, respectively.

                                       41
<PAGE>
 
4.  Notes payable
    -------------

    Notes payable primarily represent floor plan obligations of Holiday Rambler
    which are secured by specific units held for sale (approximately $23 million
    of the finished goods inventory at December 31, 1994).

    As of December 31, 1994, the Company had unsecured lines of credit totaling
    approximately $45.7 million, of  which approximately $28.5 million remained
    available after consideration of borrowings and   outstanding   letters of
    credit.

5.  Income taxes
    ------------

    In February 1992, the Financial Accounting Standards Board issued Statement
    of Financial Accounting Standards No. 109, "Accounting for Income Taxes".
    The Company adopted this standard on a prospective basis effective January
    1, 1993.  The adoption resulted in additional income of $1.8 million related
    primarily to the accounting treatment applied to inventory.

    Details of income before provision for income taxes are as follows:

<TABLE>
<CAPTION>
                                            1994      1993       1992
                                          --------  ---------  --------
                                                   (In thousands)
<S>                                       <C>       <C>        <C>
    Income before taxes, extraordinary
     item and accounting changes:
       Domestic                           $147,638  $ 55,709   $77,802
       Foreign                              14,431    10,806    11,007
    Extraordinary item                           -         -      (644)
    Accounting changes                           -   (52,661)        -
                                          --------  --------   -------
                                          $162,069  $ 13,854   $88,165
                                          ========  ========   =======
</TABLE>

    Provision for income taxes consists of the following:

<TABLE>
<CAPTION>
<S>                                       <C>       <C>        <C>
    Income tax (benefit) applicable to:
      Income before taxes, extraordinary 
       item and accounting changes        $ 57,797  $ 48,072   $34,636
      Extraordinary item                         -         -      (256)
      Accounting changes                         -   (22,333)        -
                                          --------   --------   -------
                                          $ 57,797   $ 25,739   $34,380
                                          ========   ========   =======
 
    Provision for income taxes:
      Current:
       Federal                            $ 50,356   $ 38,031   $22,968
       State                                11,380      9,368     6,981
       Foreign                               7,124      4,262     5,424
                                          --------   --------   -------
                                            68,860     51,661    35,373
      Deferred:
       Federal                              (9,292)   (24,780)   (1,140)
       State                                (1,457)    (2,573)     (121)
       Foreign                                (314)     1,431       268
                                          --------   --------   -------
                                           (11,063)   (25,922)     (993)
                                          --------   --------   -------
    Total                                 $ 57,797   $ 25,739   $34,380
                                          ========   ========   =======
</TABLE>

                                       42
<PAGE>
 
5.  Income taxes (continued)
    ------------------------

     The provision for income taxes differs from the amount which would be
     provided by applying the statutory U.S. corporate income tax rate due to
     the following items:

<TABLE>
<CAPTION>
 
                                              1994      1993      1992
                                            --------  --------  --------
                                                   (In thousands)
<S>                                         <C>       <C>       <C>
     Provision at statutory rate            $56,724   $ 4,849   $29,976
     Write-off of goodwill                        -    18,746         -
     Foreign income taxes                     1,618     1,484     2,033
     Foreign tax credits                     (1,560)   (1,100)   (1,600)
     State taxes, net of federal benefit      6,563     3,687     4,171
     Legal reorganization                    (4,600)        -         -
     Foreign sales corporation               (1,549)   (1,405)     (613)
     Other                                      601      (522)      413
                                            -------   -------   -------
      Provision for income taxes            $57,797   $25,739   $34,380
                                            =======   =======   =======
</TABLE>

     The Company's 1994 tax provision includes a one-time benefit of $4.6
     million related to the legal reorganization of the Transportation Vehicles
     segment.

     Deferred income taxes result from temporary differences between the
     recognition of revenues and expenses for financial statements and income
     tax returns. The principal components of the Company's deferred tax assets
     and liabilities as of December 31 include the following:

<TABLE>
<CAPTION>
                                                         1994      1993
                                                       --------  ---------
                                                         (In thousands)
<S>                                                    <C>       <C>
     Deferred tax assets:
      Accruals not yet tax deductible                  $23,785   $ 29,874
      Postretirement health care benefit obligation     23,932     21,834
      Other, net                                         3,271        956
                                                       -------   --------
                                                        50,988     52,664
 
     Deferred tax liabilities:
      Depreciation, tax in excess of book               (4,463)   (12,124)
      Inventory adjustments                             (2,461)    (6,453)
      Pension obligation                                (1,029)    (2,115)
                                                       -------   --------
                                                        (7,953)   (20,692)
                                                       -------   --------
 
      Net deferred tax asset                           $43,035   $ 31,972
                                                       =======   ========
</TABLE>

6.  Commitments and contingencies
    -----------------------------

    The Company is involved with government agencies in various environmental
    matters, including a matter involving soil and groundwater contamination at
    its York, Pennsylvania facility (the Facility). The Facility was formerly
    used by the U.S. Navy and AMF (the predecessor corporation of Minstar). The
    Company purchased the Facility from AMF in 1981. Although the Company is not
    certain as to the extent of the environmental contamination at the Facility,
    it is working with the Pennsylvania Department of Environmental Resources in
    undertaking certain investigation and remediation activities. Subsequent to
    the end of the year, the Company entered into a settlement agreement (the
    Agreement) with the Navy.  The Agreement calls for the Navy and the Company
    to contribute amounts into a trust equal to 53% and 47%, respectively, of
    future costs associated with investigation and remediation activities at the
    Facility (response costs). The trust will administer the payment of the
    future response costs at the Facility as covered by the

                                       43
<PAGE>
 
6.  Commitments and contingencies (continued)
--  -----------------------------------------

    Agreement.  The Navy has also agreed to reimburse the Company for response
    costs the Company had incurred up to the date of the Agreement.  In
    addition, in March 1991 the Company entered into a settlement agreement with
    Minstar related to certain indemnification obligations assumed by Minstar in
    connection with the Company's purchase of the Facility. Pursuant to this
    settlement, Minstar is obligated to reimburse the Company for a portion of
    its response costs at the Facility. Although substantial uncertainty exists
    concerning the nature and scope of the environmental remediation that will
    ultimately be required at the Facility, based on preliminary information
    currently available to the Company and taking into account the Company's
    settlement agreement with the Navy and the settlement agreement with
    Minstar, the Company estimates that it will incur approximately $6 million
    of net additional response costs at the Facility. The Company has
    established reserves for this amount. The Company has also put certain of
    its insurance carriers on notice that it intends to make claims relating to
    the environmental contamination at the Facility. However, the Company is
    currently unable to determine the probable amount of recovery available, if
    any, under insurance policies.

    The Company self-insures its product liability loss exposure. The Company
    accrues for claim exposures which are probable of occurrence and can be
    reasonably estimated.

    The Company enters into forward exchange contracts to hedge against sales
    transactions denominated principally in European currencies. The purpose of
    the Company's foreign currency hedging activities is to protect the Company
    from the risk that the eventual dollar cash flows resulting from the sale of
    products to foreign subsidiaries will be adversely affected by changes in
    exchange rates.  At December 31, 1994, the Company had forward exchange
    contracts that required it to convert these foreign currencies, at a variety
    of rates, into U.S. Dollars or German Deutsche Marks. These contracts
    represent a combined U.S. dollar equivalent commitment of approximately
    $59.2 million and $45.5 million at December 31, 1994 and 1993, respectively.
    The current contracts mature at various dates through August, 1995.
    Unrealized gains and losses associated with these contracts are deferred and
    recognized at the time of, and as part of, the hedged sale transaction. At
    December 31, 1994 and 1993, these contracts had a deferred contract loss of
    approximately $.2 million and a deferred contract gain of approximately $1.0
    million, respectively, based on published exchange rates.  In the event of
    nonperformance by counterparties on foreign exchange contracts, the Company
    could be exposed to credit loss; however, the Company does not anticipate
    nonperformance by any of these counterparties.  The amount of such exposure
    is generally the unrealized gains on such contracts.

    At December 31, 1994, the Motorcycles and Related Products segment (the
    Motorcycles segment) and the Transportation Vehicles segment (the
    Transportation segment) estimated that they were contingently liable under
    repurchase agreements for a maximum of $39.2 million and $42.2 million,
    respectively, to lending institutions, principally Eagle, that provide
    wholesale floor plan financing to their dealers. These agreements are
    customary in both the motorcycle and recreational vehicle industry. The
    Company's loss exposure on repurchase is limited to the difference between
    the resale value of the vehicle and the amount required to be paid the
    lending institution at the time of repurchase.

    The Motorcycles segment has a trade acceptance agreement with  Eagle (see
    Note 3) that expires on June 1, 1995, and is subject to annual renewal.
    Under the terms of the agreement, the Motorcycle segment receives cash from
    Eagle in the amount of 100% of certain eligible accounts receivable at the
    time of sale. On June 1, 1995, the Motorcycle segment is obligated to
    repurchase all unpaid balances from Eagle. At December 31, 1994, trade
    acceptances of $19.9 million were subject to this agreement. The Company has
    not incurred any material losses from the foregoing repurchase agreements
    and currently anticipates no material losses.

                                       44
<PAGE>
 
6.  Commitments and contingencies (continued)
    -----------------------------------------

    At December 31, 1994, the Company was contingently liable for $17.2 million
    related to letters of credit. The letters of credit typically act as a
    guarantee of payment to certain third parties in accordance with specified
    terms and conditions.

7.  Employee benefit plans
    ----------------------

    The Company has several noncontributory defined benefit pension plans or
    profit sharing plans covering substantially all employees of the Motorcycles
    segment. The Company's policy with respect to the pension plans is to fund
    pension benefits to the extent contributions are deductible for tax
    purposes.

    The following data is provided for the pension plans for the years
    indicated:

<TABLE> 
<CAPTION>
                                                            Year Ended December 31,
                                                      -------------------------------------
                                                          1994          1993        1992
                                                      ------------  ------------  ---------
<S>                                                   <C>           <C>           <C>
Components of net periodic pension cost:              
 Service cost - benefits earned during the year          $  5,324      $  3,384   $  2,580
 Interest cost on projected benefit obligations            10,284         8,188      7,364
 Actual return on plan assets                              (2,028)       (7,327)    (3,367)
 Net amortization and deferral                             (5,208)         (606)    (4,173)
                                                         --------      --------   --------
 Net periodic pension cost                               $  8,372      $  3,639   $  2,404
                                                         ========      ========   ========
 
Reconciliation of funded status:
                                                                  September 30, 1994          September 30, 1993
                                                               -------------------------   ------------------------
                                                                 Assets      Accumulated      Assets    Accumulated
                                                                 Exceed        Benefits       Exceed      Benefits
                                                               Accumulated      Exceed     Accumulated     Exceed
                                                                 Benefits       Assets       Benefits      Assets
                                                               -----------   -----------   -----------   ----------
<S>                                                            <C>           <C>           <C>           <C> 
Actuarial present value of benefit obligations:                                                       
 Vested benefit obligation                                       $ 34,790      $ 59,562      $ 29,687     $ 50,877
 Nonvested benefit obligation                                       4,622         6,050         4,058        5,363
                                                                 --------      --------      --------     --------
 Accumulated benefit obligation                                  $ 39,412      $ 65,612      $ 33,745     $ 56,240
                                                                 ========      ========      ========     ========
                                                                                                      
Projected benefit obligations for service rendered to date       $ 56,214      $ 81,271      $ 48,015     $ 72,096
Plan assets at fair value, consisting primarily of debt                                               
 securities, bank common trust funds, common stock,                                                   
 and an immediate participation guarantee contract                 40,427        52,825        38,805       51,662
                                                                 --------      --------      --------     --------
                                                                                                      
Projected benefit obligation in excess of plan assets              15,787        28,446         9,210       20,434
Unrecognized net loss from past experience different                                                  
 from that assumed and changes in assumptions                     (14,062)      (16,724)      (15,271)     (17,200)
Unrecognized prior service cost                                    (5,783)       (7,675)          (50)      (2,602)
Unrecognized transition asset                                         743         1,119           866        1,344
Additional minimum liability                                            -         7,620             -        2,602
                                                                 --------      --------      --------     --------
                                                                                                      
Accrued (prepaid) pension cost, September 30                       (3,315)       12,786        (5,245)       4,578
Fourth quarter contribution                                          (482)         (222)         (482)        (159)
                                                                 --------      --------      --------     --------
Accrued (prepaid) pension cost, December 31                      $ (3,797)     $ 12,564      $ (5,727)    $  4,419
                                                                 ========      ========      ========     ========
</TABLE>

                                       45
<PAGE>
 
7.  Employee benefit plans (continued)
    ----------------------------------

    In 1993, the Company elected to change the measurement date for pension
    plan assets and liabilities from December 31 to September 30. The change in
    measurement date had no effect on 1993, or prior years', pension expense.
    
    The provisions of Financial Accounting Standards Board Statement No. 87,
    "Employers' Accounting for Pensions," require the recognition of an
    additional minimum liability and related intangible asset to the extent
    that accumulated benefits exceed plan assets. At December 31, 1994, the
    adjustment required to reflect the Company's minimum pension liability was
    $7.6 million. The Company has recorded an intangible asset in the same
    amount.

    The assumptions used in determining pension expense (for the following year)
    and funded status information shown above were as follows:

<TABLE>
<CAPTION>
                                                 1994     1993    1992
                                                -----    -----   -----
    <S>                                         <C>      <C>     <C>
 
    Discount rate                                8.3%     7.8%    8.5%
    Rate of increase in future compensation 
     levels                                      5.0%     5.0%    5.0%
    Assumed long-term rate of return on plan 
     assets                                     10.3%    10.3%   10.3%
</TABLE>

    Certain of the Company's plans relating to hourly employees were amended
    during 1994, 1993 and 1992 to increase the scheduled benefits.  The
    Company's plan relating to salaried employees was also amended during 1994
    to increase the scheduled benefits.

    The Company has various defined contribution benefit plans which in total
    cover substantially all full-time employees.  Employees can make voluntary
    contributions in accordance with the provisions of their respective plan,
    which includes a 401(k) tax deferral option.  The Company accrued $2.7, $1.2
    and $.4 million for matching contributions during 1994, 1993 and 1992,
    respectively.

8.  Postretirement health care benefits
    -----------------------------------

    The Company has several postretirement health care benefit plans covering
    substantially all employees of the Motorcycles segment. Employees are
    eligible to receive benefits upon attaining age 55 after rendering at least
    10 years of service to the Company.
    
    On January 1, 1993, the Company adopted Statement of Financial Accounting
    Standards No. 106 (SFAS 106), "Employers' Accounting for Postretirement
    Benefits Other Than Pensions," which requires companies to accrue the cost
    of postretirement benefits during the employees' active service period.
    The Company elected to immediately recognize the accumulated postretirement
    benefit obligation upon adoption of SFAS 106. The Company recorded a
    cumulative effect adjustment of $32.1 million, net of tax, related to the
    transition obligation. In prior years, the Company accounted for
    postretirement benefits on a cash basis.
    
    The Company uses September 30 as the measurement date for valuing its
    postretirement health care obligation.

                                       46
<PAGE>
 
8.  Postretirement health care benefits (continued)
    ----------------------------------------------

    The Company's postretirement health care plans are currently funded as
    claims are submitted ($1.6 million in 1994 and 1993). Some of the plans
    require employee contributions to offset benefit costs. The status of the
    plans was as follows:

<TABLE>
<CAPTION>
                                                          September 30
                                                       ------------------
                                                         1994      1993
                                                       --------  --------
                                                         (In thousands)
<S>                                                    <C>       <C>
     Accumulated postretirement benefit obligation:  
      Retirees                                         $16,759   $19,538
      Fully eligible active plan participants            8,501    12,776
      Other active plan participants                    22,580    26,640
                                                       -------   -------
                                                        47,840    58,954
      Unrecognized net gain (loss)                      10,033    (3,528)
      Unrecognized prior service cost                    2,860         -
      Fourth quarter contribution                         (450)     (427)
                                                       -------   -------
      Accrued postretirement benefit liability,      
       December 31                                     $60,283   $54,999
                                                       =======   =======
 
</TABLE>

     The net periodic postretirement benefit cost includes the following:

<TABLE>
<CAPTION>
                                                    Year Ended December 31
                                                    -----------------------
                                                          1994      1993
                                                       -------   -------
                                                          (In thousands)
      <S>                                              <C>       <C>
      Service cost - benefits earned during            
       the year                                        $ 2,384   $ 1,967
      Interest cost on projected benefit obligation      4,504     4,277
                                                       -------   -------
      Net periodic postretirement benefit cost         $ 6,888   $ 6,244
                                                       =======   =======
</TABLE>

     The weighted average health care cost trend rate used in determining the
     accumulated postretirement benefit obligation of the health care plans was
     10%. The per capita health care cost trend rate was assumed to decrease
     gradually to 6% for 1999 and remain at that level thereafter. This
     assumption can have a significant effect on the amounts reported. If the
     weighted average health care cost trend rate were to increase by 1%, the
     accumulated postretirement benefit obligation as of September 30, 1994 and
     the aggregate of service and interest cost components of net periodic
     postretirement benefit cost for the year ended December 31, 1995 would
     increase by $3.5 million and $.5 million, respectively. The weighted
     average discount rate used to determine the accumulated postretirement
     benefit obligation of the health care plan as of September 30, 1994 and
     1993 was 8.25% and 7.75%, respectively. The Company used a weighted average
     discount rate of 8.5% in establishing the transition obligation at January
     1, 1993.

     Pretax postretirement benefits expense was $1.6 million for the year ended
     December 31, 1992.


9.   Capital stock
     -------------

     The Company has 100 million authorized shares of $.01 par value common
     stock.

     On August 17, 1994 the Company's Board of Directors declared a two-for-one
     stock split effected in the form of a 100 percent stock dividend to
     shareholders of record on August 29, 1994, payable on September 12, 1994.
     Outstanding stock options and shares available under option plans have been
     amended to reflect the split. An amount equal to the par value of the
     shares issued has been transferred from additional paid-in capital to the
     common stock account. All references to number of shares, except shares
     authorized, in the notes to the consolidated financial statements have been
     adjusted to reflect the stock split on a retroactive basis.

                                       47
<PAGE>
 
9.   Capital stock (continued)
     -------------------------

     The Company has designated .5 million of the authorized shares of preferred
     stock as Series A Junior Participating preferred stock (Preferred Stock).
     The Preferred Stock has a par value of $1 per share. Each share of
     Preferred Stock, none of which is outstanding, is entitled to 400 votes per
     share (subject to adjustment) and other rights such that the value of a one
     one-hundredth interest in a share of Preferred Stock should approximate the
     value of four shares of common stock.

     The Preferred Stock is reserved for issuance in connection with the
     Company's outstanding Preferred Stock purchase rights (Rights). Each
     outstanding share of common stock entitles its holder to one-quarter Right.
     Under certain conditions, each Right entitles the holder to purchase one
     one-hundredth of a share of Preferred Stock at an exercise price of $100,
     subject to adjustment. The Rights are only exercisable if a person or group
     has acquired 15% or more of the outstanding common stock or has announced
     an intention to acquire 25% or more of the outstanding common stock.  If
     there is a 15% acquiring party, each holder of a Right, other than the
     acquiring party, will be entitled to purchase, at the exercise price,
     common stock having a market value of two times the exercise price.

     The Company has a restricted stock plan in which plan participants are
     entitled to cash dividends and voting rights on their respective shares.
     Restrictions generally limit the sale or transfer of shares during a
     restricted period, not exceeding eight years. Participants may vest in
     certain amounts of the restricted stock upon death, disability or
     retirement as described in the plan.

     Unearned compensation was charged for the market value of the restricted
     shares on the date of grant and is being amortized over the restricted
     period. The unamortized unearned compensation value is shown as a reduction
     of shareholders' equity in the accompanying consolidated balance sheets.

     Information with respect to restricted stock outstanding is as follows:

<TABLE>
<CAPTION>
                                                      1994        1993        1992
                                                  --------   ---------    -------- 
    <S>                                           <C>        <C>         <C>
    Outstanding at beginning of year at       
     $4.46 to $5.05 per share                      966,074   1,424,568   1,916,576
    Restricted shares vested at
     $4.46 to $5.05 per share                     (931,874)   (341,822)   (476,864)
    Restricted shares cancelled at
     $4.65 to $5.03 per share                            -    (116,672)    (15,144)
                                                  --------   ---------   ---------
    Total shares outstanding at end of year at
     $4.73 to $5.05 per share                       34,200     966,074   1,424,568
                                                  ========   =========   =========
</TABLE>

    Expense in 1994, 1993 and 1992 associated with this restricted stock plan
    was $.6 million, $.4 million and $.9 million, respectively.

                                       48
<PAGE>
 
9.  Capital stock (continued)
    -------------------------

    The Company has Stock Option Plans under which the Board of Directors may
    grant to employees nonqualified stock options with or without appreciation
    rights. The options may be exercised one year after the date of grant, not
    to exceed 25 percent of the shares in the first year with an additional 25
    percent to be exercisable in each of the three following years.  The
    options expire ten years from the date of grant. The maximum number of
    shares of common stock available for grants under such plans are 6.0
    million at December 31, 1994 of which 1.2 million shares remain available
    for future grants. The exercise price of outstanding options at December
    31, 1994 ranged from $1.48 to $26.16. A summary of option activity is as
    follows:

<TABLE>
<CAPTION>
 
                                                         1994        1993        1992
                                                      ----------  ----------  -----------
<S>                                                   <C>         <C>         <C>
 
      Options outstanding at beginning of year        2,583,482   3,021,780    3,447,420
      Options granted                                   728,410      16,000      629,044
      Options exercised or cancelled                   (293,834)   (454,298)  (1,054,684)
                                                      ---------   ---------   ----------
      Options outstanding at end of year              3,018,058   2,583,482    3,021,780
                                                      =========   =========   ==========
 
      Number of options exercisable at end of year    1,806,038   1,468,712    1,022,756
                                                      =========   =========   ==========
</TABLE>

     Historically, the Company granted stock options in December of each year.
     In order to review all elements of compensation at the same time, the Human
     Resources Committee of the Board of Directors decided in February 1993 to
     consider annual stock option grants in February of each year, beginning
     with February 1994. Stock options issued during 1993 represent grants to
     certain new executives.


10.  Goodwill and restructuring charges
     ----------------------------------

     During the fourth quarter of 1993, the Company recorded a $53.5 million
     charge to operations resulting from the write-off of the remaining goodwill
     associated with the Company's purchase of Holiday Rambler in 1986. Since
     1986, the markets in which Holiday Rambler operates have become
     increasingly competitive, resulting in lower profitability than initially
     anticipated. The Company considered these factors, as well as estimated
     future operating results, during the fourth quarter of 1993 in concluding
     that an impairment had occurred. The Company measured the impairment and,
     based on the results of that measurement, recorded a $53.5 million charge
     against earnings. In measuring the impairment, the Company calculated the
     discounted value of estimated Holiday Rambler cash flows, over the
     approximate remaining goodwill amortization period, using a targeted cost
     of capital discount rate.

     In 1993, the Company also recorded a pretax restructuring charge of
     approximately $3.5 million related to strategic decisions made with respect
     to certain operating units of Holiday Rambler.

     Goodwill and restructuring charges, in total, had the effect of reducing
     1993 earnings per share by $.74.

                                       49
<PAGE>
 
11.  Business segments and foreign operations
     ----------------------------------------

     (a) BUSINESS SEGMENTS

     The Company operates in two business segments: Motorcycles and Related
     Products and Transportation Vehicles.

     Information by industry segment is set forth below (in thousands):

<TABLE>
<CAPTION>
 
                                                  1994          1993         1992
                                            ----------    ----------   ---------- 
<S>                                          <C>          <C>          <C>
 Net sales: 
  Motorcycles and Related Products          $1,158,991    $  933,262   $  822,929
  Transportation Vehicles                      382,805       284,166      282,355
                                            ----------    ----------   ---------- 
                                            $1,541,796    $1,217,428   $1,105,284
                                            ==========    ==========   ==========
 
 Income (loss) from operations:
  Motorcycles and Related Products          $  163,510    $  136,217   $  102,300
  Transportation Vehicles (1)                    6,745       (59,533)       2,137
  General corporate expenses                    (9,948)       (6,878)      (7,240)
                                            ----------    ----------   ----------
                                               160,307        69,806       97,197
 
 Interest income (expense), net                     44          (831)      (4,912)
 
 Other:
  Motorcycles and Related Products               1,196        (3,249)      (1,611)
  Transportation Vehicles                          522           789       (1,865)
                                            ----------    ----------   ----------
                                                 1,718        (2,460)      (3,476)
                                            ----------    ----------   ----------
 Income before provision for
  income taxes, extraordinary item and
   accounting changes                       $  162,069    $   66,515   $   88,809
                                            ==========    ==========   ==========
</TABLE> 
 
(1) Includes a $57.0 million charge related primarily to the write-off of
    goodwill in 1993.

<TABLE> 
<CAPTION> 
                                    Motorcycles
                                    and Related    Transportation   
                                     Products         Vehicles      Corporate    Consolidated
                                    -----------    --------------   ----------   ------------  
<S>                                 <C>            <C>              <C>          <C>  
1994                                                                             
----                                                                             
Identifiable assets                 $  502,267         $165,533     $   71,415    $  739,215
Depreciation and amortization           32,617            4,079            246        36,942
Net capital expenditures                88,542            6,004            124        94,670
                                                                                 
1993                                                                             
----                                                                             
Identifiable assets                 $  367,794         $134,699     $   80,792    $  583,285
Depreciation and amortization           27,225            5,813            234        33,272
Net capital expenditures                52,324            2,766            112        55,202
                                                                                 
1992                                                                             
----                                                                             
Identifiable assets                 $  313,953         $178,252     $   29,959    $  522,164
Depreciation and amortization           22,630            6,639            141        29,410
Net capital expenditures                42,276            4,754            199        47,229
</TABLE>

There were no sales between business segments for the years ended December 31,
1994, 1993 or 1992.

                                       50
<PAGE>
 
11. Business segments and foreign operations (continued)
    ----------------------------------------------------

    (b) FOREIGN OPERATIONS

        Included in the consolidated financial statements are the following
        amounts relating to foreign affiliates:

        <TABLE>
        <CAPTION>
                       1994      1993      1992
                     --------  --------  --------
                            (In thousands)
        <S>          <C>       <C>       <C>
 
        Assets       $ 57,626  $ 49,109  $ 37,962
        Net sales     176,521   144,639   132,557
        Net income      7,621     5,113     5,315
        </TABLE>

        Export sales of domestic subsidiaries to nonaffiliated customers were
        $155.2 million, $117.6 million and $106.9 million in 1994, 1993 and
        1992, respectively.

                                       51
<PAGE>
 
SUPPLEMENTARY DATA
------------------

Quarterly financial data (unaudited)
------------------------------------
(In millions, except per share data)

<TABLE>
<CAPTION>
 
 
                                           1st Quarter     2nd Quarter     3rd Quarter      4th Quarter
                                         ---------------  --------------  --------------  ---------------
                                          1994    1993     1994    1993    1994    1993    1994    1993
                                         ------  -------  ------  ------  ------  ------  ------  -------
<S>                                      <C>     <C>      <C>     <C>     <C>     <C>     <C>     <C>
 
Net sales                                $343.7  $269.5   $401.4  $334.4  $384.0  $284.4  $412.7  $329.1
 
Gross profit                               90.3    75.4    113.4    90.9   106.5    76.2   111.3    94.7
 
Income before accounting changes (a)       20.8    15.1     34.6    23.8    23.8    16.4    25.1   (36.9)
Accounting changes                            -   (30.3)       -       -       -       -       -       -
Net income (loss)                          20.8   (15.2)    34.6    23.8    23.8    16.4    25.1   (36.9)
 
Earning (loss) per common share
assuming no dilution:
 Income before accounting changes (a)       .27     .20      .46     .31     .31     .22     .33    (.49)
 Accounting changes                           -    (.40)       -       -       -       -       -       -
 Net income (loss)                          .27    (.20)     .46     .31     .31     .22     .33    (.49)
 
</TABLE>


(a) 1993 fourth quarter results include a $57.0 million charge related primarily
    to the write-off of goodwill, which reduced earnings per share by $.74.

                                       52
<PAGE>
 
Item 9.   Changes in and disagreements with accountants on accounting and
-------   ---------------------------------------------------------------
financial disclosure
--------------------

              None.

                                       53
<PAGE>
 
                                    PART III
                                    --------

  Item 10.  Directors and executive officers of the registrant
  -------   --------------------------------------------------

  Information with respect to the Directors of the registrant will be included
  in the Company's definitive proxy statement for the 1995 annual meeting of
  shareholders (the "Proxy Statement"), which will be filed within 120 days
  after the close of the Company's fiscal year ended December 31, 1994, and is
  hereby incorporated by reference to such Proxy Statement.

  Certain information with respect to the disclosure of delinquent filers
  pursuant to Item 405 of Regulation S-K will be included in the Company's proxy
  statement for 1995 which will be filed within 120 days after the close of the
  Company's fiscal year ended December 31, 1994, and is hereby incorporated by
  reference to such proxy statement.

  Item 11.  Executive compensation
  -------   ----------------------

  This information will be included in the Proxy Statement, which will be filed
  within 120 days after the close of the Company's fiscal year ended December
  31, 1994, and is hereby incorporated by reference to such Proxy Statement.

  Item 12.  Security ownership of certain beneficial owners and management
  -------   --------------------------------------------------------------

  This information will be included in the Proxy Statement, which will be filed
  within 120 days after the close of the Company's fiscal year ended December
  31,1994, and is hereby incorporated by reference to such Proxy Statement.

  Item 13.  Certain relationships and related transactions
  -------   ----------------------------------------------

  This information will be included in the Proxy Statement, which will be filed
  within 120 days after the close of the Company's fiscal year ended December
  31, 1994, and is hereby incorporated by reference to such Proxy Statement.

  Item 14.  Exhibits, financial statement schedules, and reports on Form 8-K
  -------   ----------------------------------------------------------------

       (A)  1.  Financial statements - The financial statements listed in the
                --------------------                                         
                accompanying Index to Consolidated Financial Statements and
                Financial Statement Schedules are filed as part of this annual
                report and such Index to Consolidated Financial Statements and
                Financial Statement Schedules is incorporated herein by
                reference.

            2.  Financial statement schedules - The financial statement schedule
                -----------------------------                                   
                listed in the accompanying Index to Consolidated Financial
                Statements and Financial Statement Schedules is filed as part of
                this annual report and such Index to Consolidated Financial
                Statements and Financial Statement Schedules is incorporated
                herein by reference.

            3.  Exhibits - The exhibits listed on the accompanying List of
                --------                                                  
                Exhibits are filed as part of this annual report and such List
                of Exhibits is incorporated herein by reference.

                                       54
<PAGE>
 
                  INDEX TO CONSOLIDATED FINANCIAL STATEMENTS
                  ------------------------------------------
                       AND FINANCIAL STATEMENT SCHEDULES
                       ---------------------------------

                             [Item 14(A) 1 and 2]


  Consolidated statements of operations for each of the three years in the
   period ended December 31, 1994

  Consolidated balance sheets at December 31, 1994 and 1993

  Consolidated statements of cash flows for each of the three years in the
   period ended December 31, 1994

  Consolidated statements of shareholders' equity for each of the three years
    in the period ended December 31, 1994

  Notes to consolidated financial statements

  Consolidated financial statement schedules for each of the three years in the
   period ended December 31, 1994

     II -  Valuation and qualifying accounts

  All other schedules are omitted since the required information is not present
  or is not present in amounts sufficient to require submission of the
  schedules.

                                       55
<PAGE>
 
                                LIST OF EXHIBITS
                                ----------------
                                [Item 14(A)(3)]

  Exhibit No.    Description
  -----------    -----------

     3.1        Restated Articles of Incorporation

     3.2        By-Laws

     4.1        Form of Rights Agreement between the Registrant and Firstar 
                Trust Company
 
     4.2        Amendment to Rights Agreement

    10.1*       Form of Employment Agreement between the Registrant and each
                of Messrs. Bleustein, Gelb, Hoelter and Teerlink

    10.2*       1986 Stock Option Plan

    10.3*       1988 Stock Option Plan

    10.4*       1990 Stock Option Plan

    10.5*       Consulting Agreement between the Registrant and Mr. Beals

    10.6*       Restated Long-Term Incentive Plan II, as amended

    10.7*       Form of Growth Unit Cancellation Agreement between the 
                Registrant and each of Messrs. Bleustein, Brostowitz, Gelb,
                Teerlink and Ziemer

    10.8*       Form of Transition Agreement between the Registrant and each of
                Messrs. Bleustein, Gelb, Hoelter, Snoey and Ziemer

    10.9*       Transition Agreement between the Registrant and Mr. Teerlink

    10.10*      Deferred Compensation Plan

    10.11*      Description of supplemental executive retirement benefits

    10.12*      Form of Life Insurance Agreement between the Registrant and
                each of Messrs. Bleustein, Brostowitz, Gelb, Gray, Hoelter,
                Teerlink and Ziemer

    10.13*      Form of Restricted Stock Agreement between the Registrant and 
                each of Messrs. Bleustein and Gelb

    10.14*      Form of Severance Benefits Agreement between the Registrant and
                each of Messrs. Bleustein, Brostowitz, Gelb, Gray, Hoelter,
                Snoey, Teerlink and Ziemer

                                       56
<PAGE>
 
                                LIST OF EXHIBITS
                                ----------------
                                [Item 14(A)(3)]

  Exhibit No.               Description
  -----------               -----------

    10.15*      Harley-Davidson, Inc. Corporate Short Term Incentive Plan

    11          Computation of Primary and Fully Diluted Earnings Per Share

    21          List of Subsidiaries

    23          Consent of Ernst & Young LLP, Independent Auditors

    27          Financial Data Schedule



  * Represents a management contract or compensatory plan, contract or
    arrangement in which a director or named executive officer of the Company
    participated.

                                       57
<PAGE>
 
                                                                     Schedule II
                                                                     -----------


                             HARLEY-DAVIDSON, INC.

                 CONSOLIDATED VALUATION AND QUALIFYING ACCOUNTS
                  Years ended December 31, 1994, 1993 and 1992
                                 (In thousands)

<TABLE>
<CAPTION>
                                   
                       Balance at  Additions                    Balance
                        beginning  charged to                   at end
Classification           of year    expense    Deductions/(1)/  of year
--------------          ---------  ----------  --------------   --------
<S>                     <C>        <C>         <C>              <C>  
Receivables -
 Allowance for doubtful accounts:
    1994                  $1,786      $  363       $  (122)     $2,027
                          ======      ======       =======      ======
                                                            
    1993                  $1,611      $  322       $  (147)     $1,786
                          ======      ======       =======      ======
                                                            
    1992                  $1,643      $  260       $  (292)     $1,611
                          ======      ======       =======      ======
</TABLE>


<TABLE>
<CAPTION>
Inventories -
<S>                     <C>        <C>         <C>              <C>  
 Allowance for obsolescence
    and loss (2):
 
    1994                  $2,783      $1,608       $(1,971)     $2,420
                          ======      ======       =======      ======
                                                                
    1993                  $2,736      $2,095       $(2,048)     $2,783
                          ======      ======       =======      ======
                                                                
    1992                  $2,683      $1,790       $(1,797)     $2,736
                          ======      ======       =======      ======
 
</TABLE>



(1) Represents amounts written off to the reserve, net of recoveries.

(2) Stated in last-in, first-out (LIFO) cost.

                                       58
<PAGE>
 
                                  SIGNATURES
                                  ----------

Pursuant to the requirements of Section 13, or 15(d) of the Securities Exchange
Act of 1934, the registrant has duly caused this report to be signed on its
behalf by the undersigned, thereunto duly authorized, on March 28, 1995.

HARLEY-DAVIDSON, INC.

  By:  /S/ Richard F. Teerlink
       -------------------------------------------
       Richard F. Teerlink
       President, Chief Executive Officer
       (Principal executive officer) and Director

  Pursuant to the requirements of the Securities Exchange Act of 1934, this
  report has been signed below by the following persons on behalf of the
  registrant and in the capacities indicated on March 28, 1995.

      Name                           Title
      ----                           -----

  /S/ Richard F. Teerlink            President, Chief Executive Officer
  ---------------------------------  (Principal executive officer) and Director
  Richard F. Teerlink                


  /S/ James L. Ziemer                Vice-President and Chief Financial Officer
  ---------------------------------  (Principal financial officer)
  James L. Ziemer     


  /S/ James M. Brostowitz            Vice-President/Controller (Principal
  ---------------------------------  accounting officer) and Treasurer
  James M. Brostowitz    


  /S/ Vaughn L. Beals                Chairman and Director
  ---------------------------------
  Vaughn L. Beals, Jr.


  /S/ Barry K. Allen                 Director
  ---------------------------------
  Barry K. Allen


  /S/ William F. Andrews             Director
  ---------------------------------          
  William F. Andrews


  /S/ Richard J. Hermon-Taylor       Director
  ---------------------------------          
  Richard J. Hermon-Taylor


  /S/ Donald A. James                Director
  ---------------------------------
  Donald A. James


  ---------------------------------  Director
  Richard G. LeFauve


  /S/ James A. Norling               Director
  ---------------------------------
  James A. Norling


  /S/ William B. Potter              Director
  ---------------------------------             
  William B. Potter

                                       59
<PAGE>
 
                               INDEX TO EXHIBITS
                               -----------------
                                [Item 14(A)(3)]

  Exhibit No.    Description
  -----------    -----------

      3.1       Restated Articles of Incorporation.

      3.2       By-Laws.

      4.1       Form of Rights Agreement between the Registrant and Firstar 
                Trust Company (incorporated herein by reference to Exhibit 4.6
                to the Registrants' Quarterly Report on Form 10-Q for the period
                ended September 30, 1990 (File No. 1-9183)).

      4.2       Amendment to Rights Agreement (incorporated herein by reference
                to Exhibit 4.8 to the Registrants's Registration Statement on
                Form 8-B dated June 24, 1991 (File No. 1-9183 (the "Form 8-B")).

     10.1*      Form of Employment Agreement between the Registrant and each
                of Messrs. Bleustein, Gelb, Hoelter and Teerlink (incorporated
                by reference from Exhibit 10.1 to the Registrant's Registration
                Statement on Form S-1 (File No. 33-5871)).

     10.2*      1986 Stock Option Plan.

     10.3*      1988 Stock Option Plan.

     10.4*      1990 Stock Option Plan.

     10.5*      Consulting Agreement between the Registrant and Mr. Beals
                (incorporated herein by reference from Exhibit 10.2 to the
                Registrant's Annual Report on Form 10-K for the year ended
                December 31, 1989 (File No. 1-9183)).

     10.6*      Restated Long-Term Incentive Plan II, as amended (incorporated
                herein by reference from Exhibit 10.2 to the Registrants' Annual
                Report on Form 10-K for the year ended December 31, 1989 (File
                No. 1-9183)).

     10.7*      Growth Unit Cancellation Agreement between the Registrant and
                each of Messrs. Bleustein, Brostowitz, Gelb, Teerlink and Ziemer
                (incorporated herein by reference from Exhibit 10.2 to the
                Registrants' Annual Report on Form 10-K for the year ended
                December 31, 1989 (File No. 1-9183)).

     10.8*      Form of Transition Agreement between the Registrant and each
                of Messrs. Bleustein, Gelb, Hoelter, Snoey and Ziemer
                (incorporated herein by reference from Exhibit 10.2 to the
                Registrants' Annual Report on Form 10-K for the year ended
                December 31, 1989 (File No. 1-9183)).


  * Represents a management contract or compensatory plan, contract or
    arrangement in which a director or named executive officer of the Company
    participated.

                                       60
<PAGE>
 
                               INDEX TO EXHIBITS
                               -----------------
                                [Item 14(A)(3)]

  Exhibit No.               Description
  -----------               -----------

     10.9*      Transition Agreement between the Registrant and Mr. Teerlink
                (incorporated herein by reference from Exhibit 10.2 to the
                Registrants' Annual Report on Form 10-K for the year ended
                December 31, 1989 (File No. 1-9183)).

     10.10*     Deferred Compensation Plan (incorporated herein by reference
                from Exhibit 10.8 to the Registrants' Annual Report on Form 10-K
                for the year ended December 31, 1993 (File No. 1-9183)).

     10.11*     Description of supplemental executive retirement benefits
                (incorporated herein by reference from Exhibit 10.9 to the
                Registrants' Annual Report on Form 10-K for the year ended
                December 31, 1993 (File No. 1-9183)).

     10.12*     Form of Life Insurance Agreement between the Registrant and
                each of Messrs. Bleustein, Brostowitz, Gelb, Gray, Hoelter,
                Teerlink and Ziemer (incorporated herein by reference from
                Exhibit 10.10 to the Registrants' Annual Report on Form 10-K for
                the year ended December 31, 1993 (File No. 1-9183)).

     10.13*     Form of Restricted Stock Agreement between the Registrant and
                each of Messrs. Bleustein and Gelb.

     10.14*     Form of Severance Benefits Agreement between the Registrant
                and each of Messrs. Bleustein, Brostowitz, Gelb, Gray, Hoelter,
                Snoey, Teerlink and Ziemer.

     10.15*     Harley-Davidson, Inc. Corporate Short Term Incentive Plan
                (incorporated herein by reference from Exhibit A to the
                Registrants' 1993 Proxy Statement for the May 14, 1994 Annual
                Meeting of Shareholders)

     11         Computation of Primary and Fully Diluted Earnings Per Share.
 
     21         List of Subsidiaries.
     
     23         Consent of Ernst & Young LLP, Independent Auditors.
     
     27         Financial Data Schedule.


  * Represents a management contract or compensatory plan, contract or
    arrangement in which a director or named executive officer of the Company
    participated.

                                       61

<PAGE>
 
                                                                     EXHIBIT 3.1

                       RESTATED ARTICLES OF INCORPORATION


                                   * * * * *

                                   ARTICLE I

     The name of the Corporation is Harley-Davidson, Inc.


                                   ARTICLE II

     The registered agent and registered office of the Corporation is CT
Corporation System, 44 E. Mifflin St., Madison, Wisconsin 53703.


                                  ARTICLE III

     The purpose of the Corporation is to engage in any lawful act or activity
for which corporations may be organized under the Wisconsin Business Corporation
Law.


                                   ARTICLE IV

     (a) Authorized Shares.  The total number of shares of all classes of stock
         -----------------                                                     
that the Corporation is authorized to issue is one hundred and two million
(102,000,000), consisting of (i) one hundred million (100,000,000) shares of
Common Stock of $.01 par value, and (ii) two million (2,000,000) shares of
Preferred Stock of $1.00 par value.  All cross references in each subdivision of
this ARTICLE IV refer to other paragraphs in such subdivision unless otherwise
indicated.

          (i) Voting Rights.  The holders of Common Stock will be entitled to
     one vote per share on all matters to be voted on by the Corporation's
     shareholders.

          (ii) Registration of Transfer.  The Corporation shall keep at its
     principal office (or such other place as the Corporation reasonably
     designates) a register for the registration of shares of Common Stock.
     Upon the surrender of any certificate representing shares of Common Stock
     at such place, the Corporation shall, at the request of the registered
     holder of such certificate, execute and deliver (at the Corporation's
     expense) a new certificate or certificates in exchange therefor
     representing in the aggregate the number of shares of Common Stock
     represented by the surrendered certificate (and the Corporation forthwith
     shall cancel such surrendered certificate), subject to the requirements of
     applicable securities laws.  Each such new certificate shall be registered
     in such name and shall represent such number of shares as shall be
     requested by the holder of the surrendered certificate and shall be
     substantially identical in form to the surrendered certificate.
<PAGE>
 
          (iii) Replacement.

               (A) Upon receipt of evidence reasonably satisfactory to the
          Corporation (an affidavit of the registered holder without bond shall
          be satisfactory) of the ownership and the loss, theft, destruction or
          mutilation of any certificate evidencing one or more shares of Common
          Stock and, in the case of any such loss, theft or destruction, upon
          receipt of indemnity reasonably satisfactory to the Corporation, or,
          in the case of any such mutilation, upon surrender of such
          certificate, the Corporation shall, at the expense of the registered
          holder, execute and deliver in lieu of such certificate a new
          certificate of like kind representing the number of shares of Common
          Stock represented by such lost, stolen, destroyed or mutilated
          certificate and dated the date of such lost, stolen, destroyed or
          mutilated certificate.

               (B) The term "outstanding" when used in this ARTICLE IV with
          reference to the shares of Common Stock as of any particular time
          shall not include any such shares represented by any certificate in
          lieu of which a new certificate has been executed and delivered by the
          Corporation in accordance with paragraph (ii) or this paragraph (iii),
          but shall include only those shares represented by such new
          certificate.

          (iv) Dissolution.  Upon the dissolution of the Corporation, after
               -----------                                                 
     there shall have been paid to or set aside for the holders of shares of
     Preferred Stock the full preferential amounts to which they are entitled,
     if any, the holders of outstanding shares of Common Stock shall be entitled
     to receive pro rata the remaining net assets of the Corporation.

          (b) Preferred Stock.  The Preferred Stock may be issued from time to
              ---------------                                                 
time in one or more series in any manner permitted by law and the provisions of
the Restated Articles of Incorporation of the Corporation, as determined from
time to time by the Board of Directors and stated in the resolution or
resolutions providing for the issuances thereof, prior to the issuances of any
shares thereof.  Unless otherwise provided in the resolution establishing a
series of Preferred Stock, prior to the issue of any shares of a series so
established or to be established, the Board of Directors may, by resolution,
amend the relative rights and preferences of the shares of such series.

          The designations and the powers, preferences and rights, and the
qualifications, limitations or restrictions thereof, of each class of stock
shall be governed by the following provisions:

          (i) The Board of Directors is expressly authorized at any time, and
     from time to time, to provide for the issuance of shares of Preferred Stock
     in one or more series, with such voting powers, full or limited, or without
     voting powers and with such designations, preferences and relative,
     participating, optional or other special rights, and qualifications,
     limitations or restrictions thereof, as shall be stated and expressed in
     the resolution or resolutions providing for the issue thereof adopted by
     the Board of Directors, including (but not limiting the generality thereof)
     the following:

               (A) The number of shares to constitute each such series, and the
          designation of each such series.
<PAGE>
 
               (B) The dividend rate of each such series, the conditions and
          dates upon which such dividends shall be payable, the relation which
          such dividends shall bear to the dividends payable on any other class
          or classes or on any other series of any class or classes of stock,
          and whether such dividends shall be cumulative or non-cumulative.

               (C) Whether the shares of each such series shall be subject to
          redemption by the Corporation and if made subject to such redemption,
          the times, prices and other terms and conditions of such redemption.

               (D) The terms and amount of any sinking fund provided for the
          purchase or redemption of the shares of each such series.

               (E) Whether or not the shares of each such series shall be
          convertible into or exchangeable for shares of any other class or
          classes or any other series of any other class or classes of stock of
          the Corporation, and, if provision be made for conversion or exchange,
          the times, prices, rates of exchange, adjustments, and other terms and
          conditions of such conversion or exchange.

               (F) The extent, if any, to which the holders of the shares of
          each such series shall be entitled to vote with respect to the
          election of directors or otherwise.

               (G) The restrictions, if any, on the issue or reissue of any
          additional Preferred Stock.

               (H) The rights of the holders of the shares of each such series
          upon the dissolution of, or upon the distribution of the assets of,
          the Corporation.

          (ii) Except as otherwise required by law and except for such voting
     powers with respect to the election of directors or other matters as may be
     stated in the resolutions of the Board of Directors creating any series of
     Preferred Stock, the holders of any such series shall have no voting powers
     whatsoever.

          (c) Series A Junior Participating Preferred Stock.  Pursuant to the
              ---------------------------------------------                  
authority vested in the Board of Directors of the Corporation in accordance with
the provisions of the Restated Articles of Incorporation, a series of shares of
Preferred Stock, par value $1.00 per share, of the Corporation be and it hereby
is created, and the designation and amount thereof and the voting powers,
preferences and relative, participating, optional or other special rights of the
shares of such series, and the qualifications, limitations or restrictions
thereof are as follows:

          Section 1.  Designation and Amount.  The shares of such series shall
                      ----------------------                                  
be designated as "Series A Junior Participating Preferred Stock" ("Series A
                                                                   --------
Preferred Stock") and the number of shares constituting such series shall be
---------------                                                             
500,000.

          Section 2.  Dividends and Distributions.
                      --------------------------- 

          (A) Subject to the provisions for adjustment hereinafter set forth,
the holders of shares of Series A Preferred Stock shall be entitled to receive,
when, as and if declared by the Board of Directors out of funds legally
available for the purpose, (i) cash dividends in an amount per share
<PAGE>
 
(rounded to the nearest cent) equal to 100 times the aggregate per share amount
of all cash dividends declared or paid on the Common Stock, presently $0.01 par
value per share, of the Corporation ("Common Stock") and (ii) a preferential
                                      ------------                          
cash dividend ("Preferential Dividends"), if any, on the fifteenth day of
                ----------------------                                   
January, April, July and October of each year (each a "Quarterly Dividend
                                                       ------------------
Payment Date") commencing on the first Quarterly Dividend Payment Date after the
------------                                                                    
first issuance of a share or fraction of a share of Series A Preferred Stock, in
an amount equal to $1.00 per share of Series A Preferred Stock less the per
share amount of all cash dividends declared on the Series A Preferred Stock
pursuant to clause (i) of this sentence since the immediately preceding
Quarterly Dividend Payment Date or, with respect to the first Quarterly Dividend
Payment Date, since the first issuance of any share or fraction of a share of
Series A Preferred Stock.  In the event the Corporation shall, at any time after
the issuance of any share or fraction of a share of Series A Preferred Stock,
make any distribution on the shares of Common Stock of the Corporation, whether
by way of a dividend or a reclassification of stock, a recapitalization,
reorganization or partial liquidation of the Corporation or otherwise, which is
payable in cash or any debt security, debt instrument, real or personal property
or any other property (other than cash dividends subject to clause (i) of the
immediately preceding sentence and other than a distribution of shares of Common
Stock or other capital stock of the Corporation and other than a distribution of
rights or warrants to acquire any such share, including any debt security
convertible into or exchangeable for any such share, at a price less than the
Current Market Price of such share), then and in each such event the Corporation
shall simultaneously pay on each then outstanding share of Series A Preferred
Stock of the Corporation a distribution, in like kind, of 100 times (subject to
the provisions for adjustment hereinafter set forth) such distribution paid on a
share of Common Stock.  The dividends and distributions on the Series A
Preferred Stock to which holders thereof are entitled pursuant to clause (i) of
the first sentence of this paragraph and pursuant to the second sentence of this
paragraph are hereinafter referred to as "Participating Dividends" and the
                                          -----------------------         
multiple of such cash and non-cash dividends on the Common Stock applicable to
the determination of the Participating Dividends, which shall be 100 initially
but shall be adjusted from time to time as hereinafter provided, is hereinafter
referred to as the "Dividend Multiple".  In the event the Corporation shall at
                    -----------------                                         
any time after June 1, 1991 declare or pay any dividend or make any distribution
on Common Stock payable in shares of Common Stock, or effect a subdivision or
split or a combination, consolidation or reverse split of the outstanding shares
of Common Stock into a greater or lesser number of shares of Common Stock, then
in each such case the Dividend Multiple thereafter applicable to the
determination of the amount of Participating Dividends which holders of shares
of Series A Preferred Stock shall be entitled to receive shall be the Dividend
Multiple applicable immediately prior to such event multiplied by a fraction the
numerator of which is the number of shares of Common Stock outstanding
immediately after such event and the denominator of which is the number of
shares of Common Stock that were outstanding immediately prior to such event.

          (B) The Corporation shall declare each Participating Dividend at the
same time it declares any cash or non-cash dividend or distribution on the
Common Stock in respect of which a Participating Dividend is required to be
paid.  No cash or noncash dividend or distribution on the Common Stock in
respect of which a Participating Dividend is required to be paid shall be paid
or set aside for payment on the Common Stock unless a Participating Dividend in
respect of such dividend or distribution on the Common Stock shall be
simultaneously paid, or set aside for payment, on the Series A Preferred Stock.

          (C) Preferential Dividends shall begin to accrue on outstanding shares
of Series A Preferred Stock from the Quarterly Dividend Payment Date next
preceding the date of issuance of any shares of Series A Preferred Stock.
Accrued but unpaid Preferential Dividends shall cumulate but shall not bear
interest. Preferential Dividends paid on the shares of Series A Preferred Stock
in an
<PAGE>
 
amount less than the total amount of such dividends at the time accrued and
payable on such shares shall be allocated pro rata on a share-by-share basis
among all such shares at the time outstanding.

          Section 3.  Voting Rights.  The holders of shares of Series A
                      -------------                                    
Preferred Stock shall have the following voting rights:

          (A) Subject to the provisions for adjustment hereinafter set forth,
each share of Series A Preferred Stock shall entitle the holder thereof to 100
votes on all matters submitted to a vote of the shareholders of the Corporation.
The number of votes which a holder of Series A Preferred Stock is entitled to
cast, as the same may be adjusted from time to time as hereinafter provided, is
hereinafter referred to as the "Vote Multiple".  In the event the Corporation
                                -------------                                
shall at any time after June 1, 1991 declare or pay any dividend on Common Stock
payable in shares of Common Stock, or effect a subdivision or split or a
combination, consolidation or reverse split of the outstanding shares of Common
Stock into a greater or lesser number of shares of Common Stock, then in each
such case the Vote Multiple thereafter applicable to the determination of the
number of votes per share to which holders of shares of Series A Preferred Stock
shall be entitled after such event shall be the Vote Multiple immediately prior
to such event multiplied by a fraction the numerator of which is the number of
shares of Common Stock outstanding immediately after such event and the
denominator of which is the number of shares of Common Stock that were
outstanding immediately prior to such event.

          (B) Except as otherwise provided herein or by law, the holders of
shares of Series A Preferred Stock and the holders of shares of Common Stock
shall vote together as one class on all matters submitted to a vote of
shareholders of the Corporation.

          (C) In the event that the Preferential Dividends accrued on the Series
A Preferred Stock for six or more consecutive quarterly dividend periods shall
not have been declared and paid or set apart for payment, the holders of record
of the Series A Preferred Stock, voting together with the holders of record of
any other series of preferred stock of the Corporation who shall have been
granted voting rights to elect directors upon a default in the payments of
dividends by the Corporation, shall have the right, at the next meeting of
shareholders called for the election of directors, voting as a class, to elect
up to two members to the Board of Directors, which directors shall be in
addition to the number provided for under the Corporation's Restated Articles of
Incorporation prior to such event, to serve until the expiration of their
respective terms and until their successors are elected and qualified or their
earlier resignation, removal or incapacity or until such earlier time as all
accrued and unpaid Preferential Dividends upon the outstanding shares of Series
A Preferred Stock shall have been paid (or set aside for payment) in full
(provided, however, that after giving effect to the exercise of such right,
---------  -------                                                         
under no circumstances shall the number of members of the Board of Directors
exceed the maximum number of directors, if any, then specified in the Restated
Articles of Incorporation).  The holders of shares of Series A Preferred Stock
shall continue to have the right to elect directors as provided by the
immediately preceding sentence until all accrued and unpaid Preferential
Dividends upon the outstanding shares of Series A Preferred Stock shall have
been paid (or set aside for payment) in full.  Such directors may be removed and
replaced by such shareholders, and vacancies in such directorships may be filled
only by such shareholders (or by the remaining director elected by such
shareholders, if there be one) in the manner permitted by law.

          (D) Except as otherwise required by law or set forth herein, holders
of Series A Preferred Stock shall have no special voting rights and their
consent shall not be required (except to the extent they are entitled to vote
with holders of Common Stock as set forth herein) for the taking of any
corporate action.
<PAGE>
 
          Section 4.  Certain Restrictions.
                      -------------------- 

          (A) Whenever Preferential Dividends are in arrears or the Corporation
shall be in default in payment thereof, thereafter and until all accrued and
unpaid Preferential Dividends, whether or not earned or declared, on shares of
Series A Preferred Stock outstanding shall have been paid or set aside for
payment in full, and in addition to any and all other rights which any holder of
shares of Series A Preferred Stock may have in such circumstances, the
Corporation shall not

          (i) declare or pay dividends on, make any other distributions on, or
     redeem or purchase or otherwise acquire for consideration any shares of
     stock ranking junior (either as to dividends or upon liquidation,
     dissolution or winding up) to, the Series A Preferred Stock;

          (ii)  declare or pay dividends on or make any other distributions on
     any shares of stock ranking on a parity as to dividends with the Series A
     Preferred Stock, unless dividends are paid ratably on the Series A
     Preferred Stock and all such parity stock on which dividends are payable or
     in arrears in proportion to the total amounts to which the holders of all
     such shares are then entitled;

          (iii)  except as permitted by subparagraph (iv) of this paragraph 4
     (A), redeem or purchase or otherwise acquire for consideration shares of
     any stock ranking on a parity (either as to dividends or upon liquidation,
     dissolution or winding up) with the Series A Preferred Stock; provided that
                                                                   --------     
     the Corporation may at any time redeem, purchase or otherwise acquire
     shares of any such parity stock in exchange for shares of any stock of the
     Corporation ranking junior (both as to dividends and upon liquidation,
     dissolution or winding up) to the Series A Preferred Stock; or

          (iv) purchase or otherwise acquire for consideration any shares of
     Series A Preferred Stock, or any shares of stock ranking on a parity with
     the Series A Preferred Stock (either as to dividends or upon liquidation,
     dissolution or winding up), except in accordance with a purchase offer made
     in writing or by publication (as determined by the Board of Directors) to
     all holders of such shares upon such terms as the Board of Directors, after
     consideration of the respective annual dividend rates and other relative
     rights and preferences of the respective series and classes, shall
     determine in good faith will result in fair and equitable treatment among
     the respective series or classes.

          (B) The Corporation shall not permit any subsidiary of the Corporation
to purchase or otherwise acquire for consideration any shares of stock of the
Corporation unless the Corporation could, under paragraph (A) of this Section 4,
purchase or otherwise acquire such shares at such time and in such manner.

          (C) The Corporation shall not issue any shares of Series A Preferred
Stock except upon exercise of rights (the "Rights") issued pursuant to that
                                           ------                          
certain Rights Agreement dated as of August 6, 1990 between the Corporation (as
successor to Harley-Davidson, Inc., a Delaware corporation) and First Wisconsin
Trust Company (the Rights Agreement"), a copy of which is on file with the
                   ----------------                                       
Secretary of the Corporation at its principal executive office and shall be made
available to shareholders of record without charge upon written request therefor
addressed to said Secretary.  Notwithstanding the foregoing sentence, nothing
contained in the provisions hereof shall prohibit or restrict the Corporation
from issuing for any purpose any series of preferred stock with rights and
privileges similar to, different from, or greater than, those of the Series A
Preferred Stock.
<PAGE>
 
          Section 5.  Reacquired Shares.  Any shares of Series A Preferred Stock
                      -----------------                                         
purchased or otherwise acquired by the Corporation in any manner whatsoever
shall be retired and canceled promptly after the acquisition thereof.  The
Corporation shall cause all such shares upon their retirement and cancellation
to become authorized but unissued shares of Preferred Stock, without designation
as to series, and such shares may be reissued as part of a new series of
Preferred Stock to be created by resolution or resolutions of the Board of
Directors.

          Section 6.  Liquidation, Dissolution or Winding Up.   Upon any
                      --------------------------------------            
voluntary or involuntary liquidation, dissolution or winding up of the
Corporation, no distribution shall be made (i) to the holders of shares of stock
ranking junior to the Series A Preferred Stock (upon liquidation, dissolution or
winding up) unless the holders of shares of Series A Preferred Stock shall have
received, subject to adjustment as hereinafter provided, the greater of either
(A) $1.00 per share plus an amount equal to accrued and unpaid dividends and
distributions thereon, whether or not earned or declared, to the date of such
payment, or (B) the amount equal to 100 times the aggregate amount to be
distributed per share to holders of Common Stock, or (ii) to the holders of
stock ranking on a parity upon liquidation, dissolution or winding up with the
Series A Preferred Stock, unless simultaneously therewith distributions are made
ratably on the Series A Preferred Stock and all other shares of such parity
stock in proportion to the total amounts to which the holders of shares of
Series A Preferred Stock are entitled under clause (i) (A) of this sentence and
to which the holders of such parity shares are entitled, in each case upon such
liquidation, dissolution or winding up.  The amount to which holders of Series A
Preferred Stock shall be entitled upon liquidation, dissolution or winding up of
the Corporation pursuant to clause (i) (B) of the foregoing sentence is
hereinafter referred to as the "Participating Liquidation Amount" and the
                                --------------------------------         
multiple of the amount to be distributed to holders of shares of Common Stock
upon the liquidation, dissolution or winding up of the Corporation applicable
pursuant to said clause to the determination of the Participating Liquidation
Amount, which shall be 100 initially but shall be adjusted from time to time as
hereinafter provided, is hereinafter referred to as the "Liquidation Multiple".
                                                         --------------------   
In the event the Corporation shall at any time after June 1, 1991 declare or pay
any dividend on Common Stock payable in shares of Common Stock, or effect a
subdivision or split or a combination, consolidation or reverse split of the
outstanding shares of Common Stock into a greater or lesser number of shares of
Common Stock, then in each such case the Liquidation Multiple thereafter
applicable to the determination of the Participating Liquidation Amount to which
holders of Series A Preferred Stock shall be entitled after such event shall be
the Liquidation Multiple applicable immediately prior to such event multiplied
by a fraction the numerator of which is the number of shares of Common Stock
outstanding immediately after such event and the denominator of which is the
number of shares of Common Stock that were outstanding immediately prior to such
event.

          Section 7.  Certain Reclassifications and Other Events.
                      ------------------------------------------ 

          (A) In the event that holders of shares of Common Stock of the
Corporation receive after June 1, 1991 in respect of their shares of Common
Stock any share of capital stock of the Corporation (other than any share of
Common Stock of the Corporation), whether by way of reclassification,
recapitalization, reorganization, dividend or other distribution or otherwise (a
"Transaction"), then and in each such event the dividend rights, voting rights
 -----------                                                                  
and rights upon the liquidation, dissolution or winding up of the Corporation of
the shares of Series A Preferred Stock shall be adjusted so that after such
event the holders of Series A Preferred Stock shall be entitled, in respect of
each share of Series A Preferred Stock held, in addition to such rights in
respect thereof to which such holder was entitled immediately prior to such
adjustment, to (i) such additional dividends as equal the Dividend Multiple in
effect immediately prior to such Transaction multiplied by the additional
dividends which the holder of a share of Common Stock shall be entitled to
receive by
<PAGE>
 
virtue of the receipt in the Transaction of such capital stock, (ii) such
additional voting rights as equal the Vote Multiple in effect immediately prior
to such Transaction multiplied by the additional voting rights which the holder
of a share of Common Stock shall be entitled to receive by virtue of the receipt
in the Transaction of such capital stock and (iii) such additional distributions
upon liquidation, dissolution or winding up of the Corporation as equal the
Liquidation Multiple in effect immediately prior to such Transaction multiplied
by the additional amount which the holder of a share of Common Stock shall be
entitled to receive upon liquidation, dissolution or winding up of the
Corporation by virtue of the receipt in the Transaction of such capital stock,
as the case may be, all as provided by the terms of such capital stock.

          (B) In the event that holders of shares of Common Stock of the
Corporation receive after June 1, 1991 in respect of their shares of Common
Stock any right or warrant to purchase Common Stock (including as such a right,
for all purposes of this paragraph, any security convertible into or
exchangeable for Common Stock) at a purchase price per share less than the
Current Market Price (as hereinafter defined) of a share of Common Stock on the
date of issuance of such right or warrant, then and in each such event the
dividend rights, voting rights and rights upon the liquidation, dissolution or
winding up of the Corporation of the shares of Series A Preferred Stock shall
each be adjusted so that after such event the Dividend Multiple, the Vote
Multiple and the Liquidation Multiple shall each be the product of the Dividend
Multiple, the Vote Multiple and the Liquidation Multiple, as the case may be, in
effect immediately prior to such event multiplied by a fraction the numerator of
which shall be the number of shares of Common Stock outstanding immediately
before such issuance of rights or warrants plus the maximum number of shares of
Common Stock which could be acquired upon exercise in full of all such rights or
warrants and the denominator of which shall be the number of shares of Common
Stock outstanding immediately before such issuance of rights or warrants plus
the number of shares of Common Stock which could be purchased, at the Current
Market Price of the Common Stock at the time of such issuance, by the maximum
aggregate consideration payable upon exercise in full of all such rights or
warrants.

          (C) In the event that holders of shares of Common Stock of the
Corporation receive after June 1, 1991 in respect of their shares of Common
Stock any right or warrant (except for the Rights) to purchase capital stock of
the Corporation (other than shares of Common Stock), including as such a right,
for all purposes of this paragraph, any security convertible into or
exchangeable for capital stock of the Corporation (other than Common Stock), at
a purchase price per share less than the Current Market Price of such shares of
capital stock on the date of issuance of such right or warrant, then and in each
such event the dividend rights, voting rights and rights upon liquidation,
dissolution or winding up of the Corporation of the shares of Series A Preferred
Stock shall each be adjusted so that after such event each holder of a share of
Series A Preferred Stock shall be entitled, in respect of each share of Series A
Preferred Stock held, in addition to such rights in respect thereof to which
such holder was entitled immediately prior to such event, to receive (i) such
additional dividends as equal the Dividend Multiple in effect immediately prior
to such event multiplied, first, by the additional dividends to which the holder
of a share of Common Stock shall be entitled upon exercise of such right or
warrant by virtue of the capital stock which could be acquired upon such
exercise and multiplied again by the Discount Fraction (as hereinafter defined)
and (ii) such additional voting rights as equal the Vote Multiple in effect
immediately prior to such event multiplied, first, by the additional voting
rights to which the holder of a share of Common Stock shall be entitled upon
exercise of such right or warrant by virtue of the capital stock which could be
acquired upon such exercise and multiplied again by the Discount Fraction and
(iii) such additional distributions upon liquidation, dissolution or winding up
of the Corporation as equal the Liquidation Multiple in effect immediately prior
to such event multiplied, first, by the additional amount which the holder of a
share of Common Stock shall be entitled to receive upon liquidation, dissolution
or
<PAGE>
 
winding up of the Corporation upon exercise of such right or warrant by virtue
of the capital stock which could be acquired upon such exercise and multiplied
again by the Discount Fraction.  For purposes of this paragraph, the "Discount
                                                                      --------
Fraction" shall be a fraction the numerator of which shall be the difference
--------                                                                    
between the Current Market Price (as hereinafter defined) of a share of the
capital stock subject to a right or warrant distributed to holders of shares of
Common Stock of the Corporation as contemplated by this paragraph immediately
after the distribution thereof and the purchase price per share for such share
of capital stock pursuant to such right or warrant and the denominator of which
shall be the Current Market Price of a share of such capital stock immediately
after the distribution of such right or warrant.

          (D) For purposes of this Section 7, the "Current Market Price" of a
                                                   --------------------      
share of capital stock of the Corporation (including a share of Common Stock) on
any date shall be deemed to be the average of the daily closing prices per share
thereof over the 30 consecutive Trading Days (as such term is hereinafter
defined) immediately prior to such date; provided, however, that, in the event
                                         --------  -------                    
that such Current Market Price of any such share of capital stock is determined
during a period which includes any date that is within 30 Trading Days after the
ex-dividend date for (i) a dividend or distribution on stock payable in shares
of such stock or securities convertible into shares of such stock, or (ii) any
subdivision, split, combination, consolidation, reverse stock split or
reclassification of such stock, then, and in each such case, the Current Market
Price shall be appropriately adjusted by the Board of Directors of the
Corporation to reflect the Current Market Price of such stock to take into
account ex-dividend trading.  The closing price for any day shall be the last
sale price, regular way, or, in case no such sale takes place on such day, the
average of the closing bid and asked prices, regular way, in either case as
reported in the principal consolidated transaction reporting system with respect
to securities listed or admitted to trading on the New York Stock Exchange or,
if the shares are not listed or admitted to trading on the New York Stock
Exchange, as reported in the principal consolidated transaction reporting system
with respect to securities listed on the principal national securities exchange
on which the shares are listed or admitted to trading or, if the shares are not
listed or admitted to trading on any national securities exchange, the last
quoted price or, if not so quoted, the average of the high bid and low asked
prices in the over-the-counter market, as reported by the National Association
of Securities Dealers, Inc. Automated Quotation System ("NASDAQ") or such other
                                                         ------                
system then in use, or if on any such date the shares are not quoted by any such
organization, the average of the closing bid and asked prices as furnished by a
professional market maker making a market in the shares selected by the Board of
Directors of the Corporation.  The term "Trading Day" shall mean a day on which
                                         -----------                           
the principal national securities exchange on which the shares are listed or
admitted to trading is open for the transaction of business or, if the shares
are not listed or admitted to trading on any national securities exchange, on
which the New York Stock Exchange or such other national securities exchange as
may be selected by the Board of Directors of the Corporation is open.  If the
shares are not publicly held or not so listed or traded on any day within the
period of 30 Trading Days applicable to the determination of Current Market
Price thereof as aforesaid, "Current Market Price" shall mean the fair market
value thereof per share as determined in good faith by the Board of Directors of
the Corporation.  In either case referred to in the foregoing sentence, the
determination of Current Market Price shall be described in a statement filed
with the Secretary of the Corporation.

          Section 8.  Consolidation, Merger, etc.  In case the Corporation shall
                      ---------------------------                               
enter into any consolidation, merger, combination, share exchange or other
transaction in which the shares of Common Stock are exchanged for or changed
into other stock or securities, cash and/or any other property, then in any such
case each outstanding share of Series A Preferred Stock shall at the same time
be similarly exchanged for or changed into the aggregate amount of stock,
securities, cash and/or other property (payable in like kind), as the case may
be, for which or into which each share of
<PAGE>
 
Common Stock is changed or exchanged multiplied by the highest of the Vote
Multiple, the Dividend Multiple or the Liquidation Multiple in effect
immediately prior to such event.

          Section 9.  Effective Time of Adjustments.
                      ----------------------------- 

          (A) Adjustments to the Series A Preferred Stock required by the
provisions hereof shall be effective as of the time at which the event requiring
such adjustments occurs.

          (B) The Corporation shall give prompt written notice to each holder of
a share of Series A Preferred Stock of the effect of any adjustment to the
voting rights, dividend rights or rights upon liquidation, dissolution or
winding up of the Corporation of such shares required by the provisions hereof.
Notwithstanding the foregoing sentence, the failure of the Corporation to give
such notice shall not affect the validity of or the force or effect of or the
requirement for such adjustment.

          Section 10.  No Redemption.  The shares of Series A Preferred Stock
                       -------------                                         
shall not be redeemable at the option of the Corporation or any holder thereof.
Notwithstanding the foregoing sentence of this Section, the Corporation may
acquire shares of Series A Preferred Stock in any other manner permitted by law,
the provisions hereof and the Restated Articles of Incorporation of the
Corporation.

          Section 11.  Ranking.  Unless otherwise provided in the Restated
                       -------                                            
Articles of Incorporation of the Corporation or Articles of Amendment relating
to a subsequent series of preferred stock of the Corporation, the Series A
Preferred Stock shall rank junior to all other series of the Corporation's
preferred stock (as to the payment of dividends and the distribution of assets
on liquidation, dissolution or winding up) and senior to the Common Stock.

          Section 12.  Amendment.  Subsequent to the Distribution Date (as
                       ---------                                          
defined under the Rights Agreement), the provisions hereof and the Restated
Articles of Incorporation of the Corporation shall not be amended in any manner
which would adversely affect the rights, privileges or powers of the Series A
Preferred Stock without, in addition to any other vote of shareholders required
by law, the affirmative vote of the holders of eighty percent or more of the
outstanding shares of Series A Preferred Stock, voting together as a single
class.

          Section 13.  Fractional Shares.  A holder of one or more fractional
                       -----------------                                     
shares of Series A Preferred Stock shall, to the extent of such fractional
shares held, be entitled to exercise voting rights, receive dividends thereon,
participate in any of the assets of the Corporation in the event of liquidation
and otherwise exercise the rights and receive the benefits to which holders of
Series A Preferred Stock are entitled.
<PAGE>
 
                                   ARTICLE V

          (a) Vote Required for Certain Business Combinations.
              ----------------------------------------------- 

          (i) In addition to any affirmative vote required by law or these
     Restated Articles of Incorporation, and except as otherwise expressly
     provided in Section (b) of this ARTICLE V:

               (A) any merger of the Corporation or any Subsidiary (as
          hereinafter defined), or any share exchange to which the Corporation
          is a party with (I) any Interested Shareholder (as hereinafter
          defined) or (II) any other corporation (whether or not an Interested
          Shareholder) which is, or after such merger or consolidation would be,
          an Affiliate (as hereinafter defined) of an Interested Shareholder; or

               (B) any sale, lease, exchange, mortgage, pledge, transfer or
          other disposition (in one transaction or in a series of transactions)
          to or with any Interested Shareholder or any Affiliate of any
          Interested Shareholder of all or a Substantial Part of the assets of
          the Corporation (including, without limitation, any securities of a
          Subsidiary) or any Subsidiary; or

               (C) the issuance or transfer by the Corporation or any Subsidiary
          (in one transaction or in a series of transactions) of any securities
          of the Corporation or any Subsidiary to any Interested Shareholder or
          any Affiliate of any Interested Shareholder in exchange for cash,
          securities or other property (or a combination thereof); or

               (D) the adoption of any plan or proposal for the liquidation or
          dissolution of the Corporation proposed by or on behalf of an
          Interested Shareholder or any Affiliate of any Interested Shareholder;
          or

               (E) any reclassification of securities (including any reverse
          stock split), or recapitalization of the Corporation, or any merger of
          the Corporation with any of its Subsidiaries or any share exchange to
          which the Corporation is a party or any self tender offer for or
          repurchase of securities of the Corporation by the Corporation or any
          Subsidiary or any other transaction (whether or not with or into or
          otherwise involving an Interested Shareholder) which has the effect,
          directly or indirectly, of increasing the proportionate share of the
          outstanding shares of any class of equity or convertible securities of
          the Corporation or any Subsidiary which is directly or indirectly
          owned by any Interested Shareholder or any Affiliate of any Interested
          Shareholder, shall require the affirmative vote of the holders of at
          least 66-2/3% of the voting power of the then outstanding shares of
          stock of the Corporation entitled to vote generally in the election of
          directors (the "Voting Stock") (it being understood that for purposes
          of this ARTICLE V, each share of the Voting Stock shall have the
          number of votes granted to it pursuant to ARTICLE IV of these Restated
          Articles of Incorporation), which vote shall include the affirmative
          vote of at least a majority of the voting power of the then
          outstanding shares of Voting Stock held by shareholders other than the
          Interested Shareholder.  Such affirmative vote shall be required
          notwithstanding the fact that no vote may be required, or that a
          lesser percentage may be specified, by law or by these Restated
          Articles of Incorporation or in any agreement with any national
          securities exchange or otherwise.
<PAGE>
 
          (ii) The term "Business Combination" as used in this ARTICLE V shall
     mean any transaction which is referred to in any one or more of
     subparagraphs (A) through (E) of paragraph (i) of this Section (a).

          (b) When Higher Vote Is Not Required.  The provisions of Section (a)
              --------------------------------                                
of this ARTICLE V shall not be applicable to any particular Business
Combination, and such Business Combination shall require only such affirmative
vote as is required by law, any other provision of these Restated Articles of
Incorporation or any agreement with any national securities exchange, if, in the
case of a Business Combination that does not involve any cash or other
consideration being received by the shareholders of the Corporation, solely in
their respective capacities as shareholders of the Corporation, the condition
specified in the following paragraph (i) is met, or, in the case of any other
Business Combination, the conditions specified in either of the following
paragraphs (i) and (ii) are met:

          (i) The Business Combination shall have been approved by a majority of
     the Disinterested Directors (as hereinafter defined).

          (ii) Each of the five conditions specified in the following
     subparagraphs (A) through (E) shall have been met:

               (A) The aggregate amount of the cash and the Fair Market Value
          (as hereinafter defined) as of the date of consummation of the
          Business Combination of consideration other than cash to be received
          per share by holders of each class of Voting Stock in such Business
          Combination shall be at least equal to the higher of the following:

                    (I) (if applicable) the Highest Per Share Price (as
               hereinafter defined) (including the brokerage commissions,
               transfer taxes and soliciting dealers' fees) paid in order to
               acquire any shares of such class of Voting Stock beneficially
               owned by the Interested Shareholder which were acquired
               beneficially by such Interested Shareholder (x) within the two-
               year period immediately prior to the first public announcement of
               the proposal of the Business Combination (the "Announcement
               Date") or (y) in the transaction in which it became an Interested
               Shareholder, whichever is higher; or

                    (II) the Fair Market Value per share of such class of Voting
               Stock on the Announcement Date or on the date on which the
               Interested Shareholder became an Interested Shareholder (such
               latter date is referred to in this ARTICLE V as the
               "Determination Date"), whichever is higher; or

                    (III)  an amount which bears the same or greater percentage
               relationship to the Fair Market Value of such class of Voting
               Stock on the Announcement Date as the Highest Per Share Price
               determined in (ii) (A) (I) above bears to the Fair Market Value
               of such class of Voting Stock on the date of the commencement of
               the acquisition of Voting Stock by such Interested Shareholder.

               (B) The consideration to be received by holders of the
          outstanding Voting Stock shall be in cash or in the same form as was
          previously paid in order to acquire beneficially shares of Voting
          Stock that are beneficially owned by the Interested
<PAGE>
 
          Shareholder.  If the Interested Shareholder beneficially owns shares
          of Voting Stock that were acquired with varying forms of
          consideration, the form of consideration to be received by holders of
          Voting Stock shall be either cash or the form used to acquire
          beneficially the largest number of shares of Voting Stock beneficially
          acquired by it prior to the Announcement Date.

               (C) After such Interested Shareholder has become an Interested
          Shareholder and prior to consummation of such Business Combination:
          (I) there shall have been (x) no reduction in the annual rate of
          dividends paid on the Voting Stock (except as necessary to reflect any
          subdivision of the Voting Stock), except as approved by a majority of
          the Disinterested Directors, and (y) an increase in such annual rate
          of dividends as necessary to reflect any reclassification (including
          any reverse stock split), recapitalization, reorganization or any
          similar transaction which has the effect of reducing the number of
          outstanding shares of the Voting Stock, unless the failure so to
          increase such annual rate is approved by a majority of the
          Disinterested Directors; and (II) such Interested Shareholder shall
          have not become the beneficial owner of any additional shares of
          Voting Stock except as part of the transaction which resulted in such
          Interested Shareholder becoming an Interested Shareholder.

               (D) After such Interested Shareholder has become an Interested
          Shareholder, such Interested Shareholder shall not have received the
          benefit, directly or indirectly (except proportionately as a
          shareholder), of any loans, advances, guarantees, pledges or other
          financial assistance or any tax credits or other tax advantages
          provided by the Corporation, whether in anticipation of or in
          connection with such Business Combination or otherwise.

               (E) A proxy or information statement describing the proposed
          Business Combination and complying with the requirements of the
          Securities Exchange Act of 1934 and the rules and regulations
          thereunder (or any subsequent provisions replacing such Act, rules or
          regulations) shall be mailed to shareholders of the Corporation at
          least 30 days prior to the consummation of such Business Combination
          (whether or not such proxy or information statement is required to be
          mailed pursuant to such Act or subsequent provisions).

          (c) Certain Definitions.  For the purposes of this ARTICLE V:
              -------------------                                      

          (i) A "person" shall mean any individual, firm, corporation, group (as
     such term is defined in Section 13(d) (3) of the Securities Exchange Act of
     1934, as in effect on March l, 1991) or other entity.

          (ii) "Interested Shareholder" shall mean any person (other than the
     Corporation, any Subsidiary or any compensation or retirement plan of the
     Corporation) who or which, as of the record date for the determination of
     shareholders entitled to notice of and to vote on such Business Combination
     or immediately prior to the consummation of any such transaction:

               (A) is the beneficial owner, directly or indirectly, of more than
          10% of the voting power of the outstanding Voting Stock; or
<PAGE>
 
               (B) is an Affiliate of the Corporation and at any time within the
          two-year period immediately prior to the date in question was the
          beneficial owner, directly or indirectly, of 10% or more of the voting
          power of the then outstanding Voting Stock; or

               (C) is an assignee of or has otherwise succeeded to beneficial
          ownership of any shares of Voting Stock which were at any time within
          the two-year period immediately prior to the date in question
          beneficially owned by any Interested Shareholder, if such assignment
          or succession shall have occurred in the course of a transaction or
          series of transactions not involving a public offering within the
          meaning of the Securities Act of 1933.

          (iii)  A person shall be a "beneficial owner" of any Voting Stock:

               (A) which such person or any of its Affiliates or Associates (as
          hereinafter defined) beneficially owns, directly or indirectly; or

               (B) which such person or any of its Affiliates or Associates has
          (I) the right to acquire (whether such right is exercisable
          immediately or only after the passage of time), pursuant to any
          agreement, arrangement or understanding or upon the exercise of
          conversion rights, exchange rights, warrants or options, or otherwise
          or (II) the right to vote or direct the vote pursuant to any
          agreement, arrangement or understanding; or

               (C) which are beneficially owned, directly or indirectly, by any
          other person with which such person or any of its Affiliates or
          Associates has any agreement, arrangement or understanding for the
          purposes of acquiring, holding, voting or disposing of any shares of
          Voting Stock.

          (iv) For the purposes of determining whether a person is an Interested
     Shareholder pursuant to paragraph (ii) of this Section (c), the number of
     shares of Voting Stock deemed to be outstanding shall include shares deemed
     owned through application of paragraph (iii) of this Section (c) but shall
     not include any other shares of Voting Stock which may be issuable pursuant
     to any agreement, arrangement or understanding or upon exercise of
     conversion rights, warrants or options, or otherwise.

          (v) "Affiliate" and "Associate" shall have the respective meanings
     ascribed to such terms in Rule 12b-2 of the General Rules and Regulations
     under the Securities Exchange Act of 1934 as in effect on March 1, 1991.

          (vi) "Subsidiary" means any corporation of which a majority of any
     class of equity security is owned, directly or indirectly, by the
     Corporation or by a Subsidiary or by the Corporation and one or more
     subsidiaries; provided, however, that for the purposes of the definition of
     Interested Shareholder set forth in paragraph (ii) of this Section (c), the
     term "Subsidiary" shall mean only a corporation of which a majority of each
     class of equity security is owned, directly or indirectly, by the
     Corporation.
<PAGE>
 
          (vii)  "Substantial Part" means more than 10% of the book value of the
     total assets of the person or entity in question, as of the end of its most
     recent fiscal year ending prior to the time of the determination.

          (viii)  "Disinterested Director" means any member of the Board of
     Directors of the Corporation who is unaffiliated with, and not a nominee
     of, the Interested Shareholder and was a member of the Board of Directors
     prior to the time that the Interested Shareholder became an Interested
     Shareholder, and any successor of a Disinterested Director who is
     unaffiliated with, and not a nominee of, the Interested Shareholder and who
     is recommended to succeed a Disinterested Director by a majority of
     Disinterested Directors then on the Board of Directors.

          (ix) "Fair Market Value" means: (A) in the case of stock, the highest
     closing sale price during the 30-day period immediately preceding the date
     in question of a share of such stock on the Composite Tape for New York
     Stock Exchange-Listed Stocks, or, if such stock is not quoted on the
     Composite Tape, on the New York Stock Exchange, or, if such stock is not
     listed on such Exchange, on the Composite Tape for American Stock Exchange-
     Listed Stocks, or if such stock is not quoted on such Composite Tape, on
     the American Stock Exchange or on the principal United States securities
     exchange registered under the Securities Exchange Act of 1934 on which such
     stock is listed, or, if such stock is not listed on any such exchange, the
     highest closing sales price or bid quotation with respect to a share of
     stock during the 30-day period preceding the date in question on the
     National Association of Securities Dealers, Inc. Automated Quotations
     System or any system then in use, or if no such quotations are available,
     the fair market value on the date in question of a share of such stock as
     determined by a majority of the Disinterested Directors in good faith; and
     (B) in the case of stock of any class or series which is not traded on any
     United States registered securities exchange nor in the over-the-counter
     market or in the case of property other than cash or stock, the fair market
     value of such property on the date in question as determined by a majority
     of the Disinterested Directors in good faith.

          (x) References to "Highest Per Share Price" shall reflect an
     appropriate adjustment for any dividend or distribution in shares of Voting
     Stock or any stock split or reclassification of outstanding shares of such
     stock into a greater number of shares of such stock or any combination or
     reclassification of outstanding shares of such stock into a smaller number
     of shares of such stock.

          (xi) In the event of any Business Combination in which the Corporation
     survives, the phrase "consideration other than cash to be received" as used
     in subparagraph (A) of paragraph (ii) of Section (b) of this ARTICLE V
     shall include the shares of Voting Stock retained by the holders of such
     shares.

          (d) Powers Of The Board Of Directors.  A majority of the Disinterested
              --------------------------------                                  
Directors of the Corporation shall have the power and duty to determine for the
purposes of this ARTICLE V on the basis of information known to them after
reasonable inquiry, all facts necessary to determine compliance with this
ARTICLE V, including, without limitation, (i) whether a person is an Interested
Shareholder, (ii) whether a Business Combination is proposed by or on behalf of
an Interested Shareholder or an Affiliate of an Interested Shareholder, (iii)
the number of shares of Voting Stock beneficially owned by any person, (iv)
whether a person is an Affiliate or Associate of another person, (v) whether the
requirements of Section (b) (ii) of this ARTICLE V have been met with
<PAGE>
 
respect to any Business Combination, and (vi) whether any Business Combination
involves all or a Substantial Part of the assets of the Corporation or any
Subsidiary.  The good faith determination of a majority of the Disinterested
Directors shall be conclusive and binding for all purposes of this ARTICLE V.

          (e) No Effect on Fiduciary Obligations of Interested Shareholders.
              -------------------------------------------------------------  
Nothing contained in this ARTICLE V shall be construed to relieve any Interested
Shareholder from any fiduciary obligation imposed by law.

          (f) Amendment or Repeal.  Notwithstanding any other provision of these
              -------------------                                               
Restated Articles of Incorporation or the By-laws of the Corporation to the
contrary (and notwithstanding the fact that a lesser percentage may be specified
by law, these Restated Articles of Incorporation or the By-laws of the
Corporation), the affirmative vote of the holders of at least 66-2/3% of the
voting power of the then outstanding shares of Voting Stock shall be required to
alter, amend or repeal this ARTICLE V or to adopt any provision inconsistent
therewith provided, however, that if there is an Interested Shareholder on the
record date for the meeting at which such action is submitted to the
shareholders for this consideration, such 66-2/3% vote must include the
affirmative vote of at least a majority of the voting power of the then
outstanding shares of Voting Stock held by shareholders other than the
Interested Shareholder.

                                   ARTICLE VI

          (a)  Board of Directors.
               ------------------ 

          (i) Number, Term and Qualification.  The authorized number of
              ------------------------------                           
     directors of the Corporation which shall constitute the entire Board of
     Directors shall be such as from time to time shall be determined by a
     majority of the then authorized number of directors, but in no case shall
     the authorized number of directors be less than six nor more than fifteen.
     The directors shall be divided with respect to the time for which they
     severally hold office into three classes, as nearly equal in number as
     possible (but with not less than two directors in each class), as
     determined by the Board of Directors, with the members of each class to
     hold office until their successors have been elected and qualified.  At
     each annual meeting of shareholders, the successors of the members of the
     class of directors whose term expires at that meeting shall be elected to
     hold office for a term expiring at the annual meeting of shareholders held
     in the third year following the year of their election. No decrease in the
     number of directors constituting the Board of Directors shall shorten the
     term of any incumbent director.

          (ii) Removal.  Any director may be removed from office by the
               -------                                                 
     shareholders, but only for cause and only by the affirmative vote of a
     majority of the votes then entitled to be cast in an election of directors.

          (iii)  Vacancies.  Any vacancy occurring in the Board of Directors,
                 ---------                                                   
     including, but not limited to, a vacancy created by an increase in the
     number of directors or the removal of a director, shall be filled only by
     the affirmative vote of a majority of the directors then in office, even if
     such majority is less than a quorum of the Board of Directors, or by a sole
     remaining director.  If no director remains in office, any vacancy may be
     filled by the shareholders.  Any director elected to fill a vacancy shall
     serve until the next election of the class for which such director shall
     have been chosen.
<PAGE>
 
          (b) Nominations and Qualifications of Directors.  Nominations for the
              -------------------------------------------                      
election of directors may be made by the Board of Directors or a committee
appointed by the Board of Directors or by any shareholder entitled to vote
generally in the election of directors.  However, any shareholder entitled to
vote generally in the election of directors may nominate one or more persons for
election as directors at a meeting only if written notice of such shareholder's
intent to make such nominations has been given, either by personal delivery or
by United States mail, postage prepaid, to the Secretary of the Corporation not
later than (i) with respect to an election to be held at an annual meeting of
shareholders, 60 calendar days in advance of the date in the current fiscal year
of the Corporation corresponding to the date the Corporation released its proxy
statement to shareholders in connection with the annual meeting for the
immediately preceding year and (ii) with respect to an election to be held at a
special meeting of shareholders for the election of directors, the close of
business on the seventh day following the date on which notice of such meeting
is first given to shareholders.  Each such notice shall set forth: (A) the name
and address of the shareholder who intends to make the nomination and of the
person or persons to be nominated, (B) a representation that the shareholder is
entitled to vote at such meeting and intends to appear in person or by proxy at
the meeting to nominate the person or persons specified in the notice, (C) a
description of all arrangements or understandings between the shareholder and
each nominee and any other person or persons (naming such person or persons)
pursuant to which the nomination or nominations are to be made by the
shareholder, (D) such other information regarding each nominee proposed by such
shareholder as would be required to be included in a proxy statement filed
pursuant to the then current proxy rules of the Securities and Exchange
Commission, if the nominee were to be nominated by the Board and (E) the consent
of each nominee to serve as a director of the Corporation if so elected.  The
chairman of the meeting may refuse to acknowledge the nomination of any person
not made in compliance with the foregoing procedure.  The directors shall be at
least twenty-one years of age.  Directors need not be shareholders.  At each
meeting of shareholders for the election of directors at which a quorum is
present, the persons receiving a plurality of the votes cast shall be elected
directors.


                                  ARTICLE VII

          The shareholders shall not be entitled to take action without a
meeting by less than unanimous consent.  Except as otherwise required by law and
subject to the express rights of the holders of any class or series of stock
having a preference over the Common Stock as to dividends or upon liquidation,
annual and special meetings of the shareholders shall be called, the record date
or dates shall be determined and notice shall be sent as set forth in the By-
laws of the Corporation.  Notwithstanding any other provisions of these Restated
Articles of Incorporation or the By-laws of the Corporation (and notwithstanding
the fact that a lesser affirmative vote may be specified by law), the
affirmative vote of shareholders possessing at least eighty percent of the
voting power of the then outstanding shares of all classes of stock of the
Corporation generally possessing voting rights in elections of directors,
considered for this purpose as one class, shall be required to amend, alter,
change or repeal, or to adopt any provision inconsistent with, sections 1.02,
1.04 and 1.05 of Article I of the By-laws, or this ARTICLE VII or any provision
thereof or hereof; provided, however, that the Board of Directors, may amend,
alter, change or repeal, or adopt any provision inconsistent with, sections
1.02, 1.04 and 1.05 of Article I of the By-laws, or any provision thereof,
without a vote of shareholders.
<PAGE>
 
                                    ARTICLE VIII

          Unless a greater number is required by law or by these Restated
Articles of Incorporation, (a) action on a matter, other than the election of
directors, by a voting group of shareholders is approved only if a majority of
the votes within the voting group represented (in person or by proxy) at a
meeting at which a quorum is present are cast in favor of the action and (b)
notwithstanding Section (a) of this Article VIII, these Restated Articles of
Incorporation may only be amended by the affirmative vote of a majority of the
votes entitled to be cast by each voting group of shareholders entitled to vote
on the amendment.


                                   ARTICLE IX

          Annual meetings of shareholders shall be held, at a date, time and
place fixed by the Board of Directors and stated in the notice of meeting, to
elect a Board of Directors and to transact such other business as may properly
come before the meeting.  Special meetings of shareholders may be called only in
accordance with the provisions of ARTICLE VII of these Restated Articles of
Incorporation.  At each meeting of shareholders only such business may be
conducted as is (a) specified in the written notice of meeting given by or at
the direction of the Board of Directors, (b) in the case of an annual meeting,
brought before the meeting by the Board of Directors or by the chairman of the
meeting or (c) in the case of an annual meeting, specified in a written notice
given by or on behalf of a shareholder of record, provided that written notice
of such shareholder's intent to make a proposal or proposals has been given,
either by personal delivery or by United States mail, postage prepaid, to the
Secretary of the Corporation not later than 60 calendar days in advance of the
date in the current fiscal year of the Corporation corresponding to the date the
Corporation released its proxy statement to shareholders in connection with the
annual meeting for the immediately preceding year.  Each such notice shall set
forth: (a) the name and address of the shareholder who intends to make the
proposal and the number of shares of the Corporation's capital stock owned or
controlled by such shareholder, (b) a representation that the shareholder is
entitled to vote at such annual meeting and intends to appear in person or by
proxy at the annual meeting to make the proposal specified in the notice and (c)
such other information regarding each proposal made by such shareholder as would
be required to be included in a proxy statement filed pursuant to the then
current proxy rules of the Securities and Exchange Commission with respect to
such proposals.  The chairman of the meeting may refuse to acknowledge any
proposal not made in compliance with the foregoing procedure.

<PAGE>
 
                                                                     EXHIBIT 3.2
                                    BY-LAWS
                                       OF
                             HARLEY-DAVIDSON, INC.
                           (a Wisconsin corporation)

                      (as amended through August 17, 1994)

                            ARTICLE I. SHAREHOLDERS

     1.01.  Annual Meeting.  The annual meeting of the shareholders of the
            --------------                                                
corporation (the "Annual Meeting") shall be held at such time and date as may be
fixed by or under the authority of the Board of Directors, for the purpose of
electing directors and for the transaction of such other business as may
properly come before the Annual Meeting.  If the election of directors shall not
be held on the day fixed as herein provided for any Annual Meeting, or at any
adjournment thereof, the Board of Directors shall cause the election to be held
at a special meeting of the shareholders (a "Special Meeting") as soon
thereafter as conveniently may be.  In fixing a meeting date for any Annual
Meeting, the Board of Directors may consider such factors as it deems relevant
within the good faith exercise of its business judgment.

     1.02.  Special Meetings.
            ---------------- 

     (a) A Special Meeting may be called only by the Board of Directors pursuant
to a resolution adopted by a majority of the entire Board of Directors and shall
be called by the Board of Directors upon the demand, in accordance with this
Section 1.02, of the holders of record of shares representing at least 10% of
all the votes entitled to be cast on any issue proposed to be considered at the
Special Meeting.

     (b) In order that the corporation may determine the shareholders entitled
to demand a Special Meeting, the Board of Directors may fix a record date to
determine the shareholders entitled to make such a demand (the "Demand Record
Date").  The Demand Record Date shall not precede the date upon which the
resolution fixing the Demand Record Date is adopted by the Board of Directors
and shall not be more than 10 days after the date upon which the resolution
fixing the Demand Record Date is adopted by the Board of Directors.  Any
shareholder of record seeking to have shareholders demand a Special Meeting
shall, by sending written notice to the Secretary of the corporation by hand or
by certified or registered mail, return receipt requested, request the Board of
Directors to fix a Demand Record Date.  The Board of Directors shall promptly,
but in all events within 10 days after the date on which a valid request to fix
a Demand Record Date is received, adopt a resolution fixing the Demand Record
Date and shall make a public announcement of such Demand Record Date.  If no
Demand Record Date has been fixed by the Board of Directors within 10 days after
the date on which such request is received by the Secretary, the Demand Record
Date shall be the 10th day after the first day on which a valid written request
to set a Demand Record Date is received by the Secretary.  To be valid, such
written request shall set forth the purpose or purposes for which the Special
Meeting is to be held, shall be signed by one or more shareholders of record (or
their duly authorized proxies or other representatives), shall bear the date of
signature of each such shareholder (or proxy or other representative) and shall
set forth all information about each such shareholder and about the beneficial
owner or owners, if any, on whose behalf the request is made that would be
required to be set forth in a shareholder's notice described in Article IX of
the Restated Articles of Incorporation.
<PAGE>
 
     (c) In order for a shareholder or shareholders to demand a Special Meeting,
a written demand or demands for a Special Meeting by the holders of record as of
the Demand Record Date of shares representing at least 10% of all the votes
entitled to be cast on any issue proposed to be considered at the Special
Meeting must be delivered to the corporation.  To be valid, each written demand
by a shareholder for a Special Meeting shall set forth the specific purpose or
purposes for which the Special Meeting is to be held (which purpose or purposes
shall be limited to the purpose or purposes set forth in the written request to
set a Demand Record Date received by the corporation pursuant to paragraph (b)
of this Section 1.02), shall be signed by one or more persons who as of the
Demand Record Date are shareholders of record (or their duly authorized proxies
or other representatives), shall bear the date of signature of each such
shareholder (or proxy or other representative), and shall set forth the name and
address, as they appear in the corporation's books, of each shareholder signing
such demand and the class or series and number of shares of the corporation
which are owned of record and beneficially by each such shareholder, shall be
sent to the Secretary by hand or by certified or registered mail, return receipt
requested, and shall be received by the Secretary within 70 days after the
Demand Record Date.

     (d) The corporation shall not be required to call a Special Meeting upon
shareholder demand unless, in addition to the documents required by paragraph
(c) of this Section 1.02, the Secretary receives a written agreement signed by
each Soliciting Shareholder (as defined herein), pursuant to which each
Soliciting Shareholder, jointly and severally, agrees to pay the corporation's
costs of holding the Special Meeting, including the costs of preparing and
mailing proxy materials for the corporation's own solicitation, provided that if
each of the resolutions introduced by any Soliciting Shareholder at such meeting
is adopted, and each of the individuals nominated by or on behalf of any
Soliciting Shareholder for election as director at such meeting is elected, then
the Soliciting Shareholders shall not be required to pay such costs.  For
purposes of this paragraph (d), the following terms shall have the meanings set
forth below:

          (i) "Affiliate" shall have the meaning assigned to such term in Rule
     12b-2 promulgated under the Securities Exchange Act of 1934, as amended
     (the "Exchange Act").

          (ii) "Participant" shall have the meaning assigned to such term in
     Rule 14a-11 promulgated under the Exchange Act.

          (iii) "Person" shall mean any individual, firm, corporation,
     partnership, joint venture, association, trust, unincorporated organization
     or other entity.

          (iv) "Proxy" shall have the meaning assigned to such term in Rule 14a-
     1 promulgated under the Exchange Act.

          (v) "Solicitation" shall have the meaning assigned to such term in
     Rule 14a-11 promulgated under the Exchange Act.

          (vi) "Soliciting Shareholder" shall mean, with respect to any Special
     Meeting demanded by a shareholder or shareholders, any of the following
     Persons:

               (A) if the number of shareholders signing the demand or demands
          for a meeting delivered to the corporation pursuant to paragraph (c)
          of this Section 1.02 is 10 or fewer, each shareholder signing any such
          demand;
<PAGE>
 
               (B) if the number of shareholders signing the demand or demands
          for a meeting delivered to the corporation pursuant to paragraph (c)
          of this Section 1.02 is more than 10, each Person who either (I) was a
          Participant in any Solicitation of such demand or demands or (II) at
          the time of the delivery to the corporation of the documents described
          in paragraph (c) of this Section 1.02, had engaged or intended to
          engage in any Solicitation of Proxies for use at such Special Meeting
          (other than a Solicitation of Proxies on behalf of the corporation);
          or

               (C) any Affiliate of a Soliciting Shareholder, if a majority of
          the directors then in office determine, reasonably and in good faith,
          that such Affiliate should be required to sign the written notice
          described in paragraph (c) of this Section 1.02 and/or the written
          agreement described in this paragraph (d) in order to prevent the
          purposes of this Section 1.02 from being evaded.

     (e) Except as provided in the following sentence, any Special Meeting shall
be held at such hour and day as may be designated by the Board of Directors.  In
the case of any Special Meeting called by the Board of Directors upon the demand
of shareholders (a "Demand Special Meeting"), the date of the Demand Special
Meeting shall be not more than 70 days after the Meeting Record Date (as defined
in Section 1.05 of these by-laws); provided that in the event that the directors
then in office fail to designate an hour and date for a Demand Special Meeting
within 10 days after the date that valid written demands for such meeting by the
holders of record as of the Demand Record Date of shares representing at least
10% of all the votes entitled to be cast on any issue proposed to be considered
at the Special Meeting are delivered to the corporation (the "Delivery Date"),
then such meeting shall be held at 2:00 pm. (local time) on the 100th day after
the Delivery Date or, if such 100th day is not a Business Day (as defined
below), on the first preceding Business Day.  In fixing a meeting date for any
Special Meeting, the Board of Directors may consider such factors as it deems
relevant within the good faith exercise of its business judgment, including,
without limitation, the nature of the action proposed to be taken, the facts and
circumstances surrounding any demand for such meeting, and any plan of the Board
of Directors to call an Annual Meeting or a Special Meeting.

     (f) The corporation may engage independent inspectors of elections to act
as an agent of the corporation for the purpose of promptly performing a
ministerial review of the validity of any purported written demand or demands
for a Special Meeting received by the Secretary.  For the purpose of permitting
the inspectors to perform such review, no purported demand shall be deemed to
have been delivered to the corporation until the earlier of (i) 5 Business Days
following receipt by the Secretary of such purported demand and (ii) such date
as the independent inspectors certify to the corporation that the valid demands
received by the Secretary represent at least 10% of all the votes entitled to be
cast on each issue proposed to be considered at the Special Meeting.  Nothing
contained in this paragraph shall in any way be construed to limit the ability
of the Board of Directors or any shareholder to contest the validity of any
demand, whether during or after such 5 Business Day period, or to take any other
action (including, without limitation, the commencement, prosecution or defense
of any litigation with respect thereto).

     (g) For purposes of these by-laws, "Business Day" shall mean any day other
than a Saturday, a Sunday or a day on which banking institutions in the State of
Wisconsin are authorized or obligated by law or executive order to close.
<PAGE>
 
     1.03.  Place of Meeting.  The Board of Directors may designate any place,
            ----------------                                                  
either within or without the State of Wisconsin, as the place of meeting for any
Annual Meeting or for any Special Meeting, or for any postponement thereof.  Any
meeting may be adjourned to reconvene at any place designated by vote of the
Board of Directors.

     1.04.  Notice of Meeting.  Written notice stating the place, day and hour
            -----------------                                                 
of any Annual Meeting or Special Meeting shall be delivered not less than 10
(unless a longer period is required by law) nor more than 70 days before the
date of such meeting.  In the event of any Demand Special Meeting, such notice
of meeting shall be sent not more than 30 days after the Delivery Date.  Unless
otherwise required by the law, a notice of an Annual Meeting need not include a
description of the purpose for which the meeting is called.  In the case of any
Special Meeting, (a) the notice of meeting shall describe any business that the
Board of Directors shall have theretofore determined to bring before the meeting
and (b) in the case of a Demand Special Meeting, the notice of meeting shall
describe any business set forth in the statement of purpose of the demands
received by the corporation in accordance with Section 1.02 of these by-laws.

     1.05.  Fixing of Record Date.  The Board of Directors may fix in advance a
            ---------------------                                              
date not less than 10 days and not more than 70 days prior to the date of any
Annual Meeting or Special Meeting as the record date for the determination of
shareholders entitled to notice of, or to vote at, such meeting (the "Meeting
Record Date").  In the case of any Demand Special Meeting, (i) the Meeting
Record Date shall be not later than the 30th day after the Delivery Date and
(ii) if the Board of Directors fails to fix the Meeting Record Date within 30
days after the Delivery Date, then the close of business on such 30th day shall
be the Meeting Record Date.  The shareholders of record on the Meeting Record
Date shall be the shareholders entitled to notice of and to vote at the meeting.

     1.06.  Adjournment.  In the absence of a quorum, any officer entitled to
            -----------                                                      
preside at or to act as secretary of the meeting shall have power to adjourn the
meeting from time to time until a quorum is present.

     1.07.  No Nominee Procedures.  The corporation has not established, and
            ---------------------                                           
nothing in these by-laws shall be deemed to establish, any procedure by which a
beneficial owner of the corporation's shares that are registered in the name of
a nominee is recognized by the corporation as the shareholder under Section
180.0723 of the Wisconsin Business Corporation Law.


                         ARTICLE II. BOARD OF DIRECTORS

     2.01.  Regular Meetings.  Regular meetings of the Board of Directors shall
            ----------------                                                   
be held at such times and places as may from time to time be fixed by the Board
of Directors or as may be specified in a notice of meeting.

     2.02.  Special Meetings.  Special meetings of the Board of Directors may be
            ----------------                                                    
held at any time upon the call of the Chief Executive Officer and shall be
called by the Chief Executive Officer or Secretary if directed by the Board of
Directors.
<PAGE>
 
     2.03.  Quorum.  Except as otherwise provided by law or by the Restated
            ------                                                         
Articles of Incorporation or these by-laws, one-half of the number of directors
then in office shall constitute a quorum for the transaction of business at any
meeting of the Board of Directors, but a majority of the directors present
(though less than such quorum) may adjourn the meeting from time to time without
further notice.

     2.04.  Manner of Acting.  The act of the majority of the directors present
            ----------------                                                   
at a meeting at which a quorum is present shall be the act of the Board of
Directors, unless the act of a greater number is required by law, the Restated
Articles of Incorporation, these by-laws or any contract or agreement to which
the corporation is a party.

     2.05.  Committees.  There may be an Executive Committee.  There shall be an
            ----------                                                          
Audit Committee composed of independent directors.  There shall be a
Compensation Committee composed of independent directors.  The Board of
Directors by resolution adopted by the affirmative vote of a majority of the
number of directors then in office may create one or more additional committees.
Each committee shall have two or more members who shall, unless otherwise
provided by the Board of Directors, serve at the pleasure of the Board of
Directors.  Except as otherwise provided by law, each committee, to the extent
provided in the resolution of the Board of Directors, shall have and may
exercise such power and authority as the Board of Directors shall specify.

     2.06.  Telephonic Meetings.  Except as herein provided and notwithstanding
            -------------------                                                
any place set forth in the notice of the meeting or these by-laws, members of
the Board of Directors (and any committee thereof) may participate in regular or
special meetings by, or through the use of, any means of communication by which
all participants may simultaneously hear each other, such as by conference
telephone.

     2.07.  Retirement.  Notwithstanding that directors are elected for a three
            ----------                                                         
year term, a director shall automatically cease to be a director of the
corporation effective upon the commencement of the Annual Meeting immediately
following such director's seventieth (70th) birthday.  Each director, other than
a director who is serving or has served as the Chief Executive Officer of the
corporation, whose position of principal employment, occupation or affiliation
changes substantially, and each director who develops a conflict of interest
with the corporation as a result of changes in the business of the corporation,
such director's personal interests or such director's principal employer, after
his or her most recent election to the Board of Directors shall submit his or
her resignation as a director of the corporation promptly following such change,
and the Board of Directors (without such director present if the Board of
Directors so chooses) shall consider whether to accept such resignation in the
interests of the corporation.  A director who has submitted his or her
resignation shall not be entitled to vote upon the acceptance or rejection of
such resignation by the Board of Directors.  Resignations pursuant to this bylaw
shall be effective immediately upon acceptance by the Board of Directors or such
later date as determined by the Board of Directors.


                             ARTICLE III. OFFICERS

     3.01.  Officers.  The principal officers of the corporation shall be a
            --------                                                       
Chief Executive Officer, a President, one or more Vice-Presidents, a Secretary
and a Treasurer, each of whom shall be elected by the Board of Directors.  Such
other officers and assistant officers as may be deemed necessary may be elected
or appointed by the Board of Directors.  The Board of Directors may also
authorize any duly appointed officer to appoint one or more officers or
assistant officers.  All officers shall
<PAGE>
 
have the usual powers and shall have the usual duties incident to their
respective offices.  All officers shall be subject to the supervision and
direction of the Board of Directors. The authority, duties or responsibilities
of any officer may be suspended by the Chief Executive Officer or President with
or without cause.

     3.02.  Removal.  The Board of Directors may remove any officer and, unless
            -------                                                            
restricted by the Board of Directors or these by-laws, an officer may remove any
officer or assistant officer appointed by that officer, at any time, with or
without cause.


                         ARTICLE IV. GENERAL PROVISIONS

     4.01.  Notices.  Whenever any statute, the Restated Articles of
            -------                                                 
Incorporation or these by-laws requires notice to be given to any director or
shareholder, such notice may be given in writing by mail, addressed to such
director or shareholder at his address as it appears on the records of the
corporation, with postage thereon prepaid. Any such notice shall be deemed to
have been given when it is deposited in the United States mail.  Notice to
directors may also be given by telegram.

     4.02.  Fiscal Year.  The fiscal year of the corporation shall be fixed by
            -----------                                                       
the Board of Directors.


                           ARTICLE V. INDEMNIFICATION

     5.01.  Provision of Indemnification.  The corporation shall, to the fullest
            ----------------------------                                        
extent permitted or required by Sections 180.0850 to 180.0859, inclusive, of the
Wisconsin Business Corporation Law, including any amendments thereto (but in the
case of any such amendment, only to the extent such amendment permits or
requires the corporation to provide broader indemnification rights than prior to
such amendment), indemnify its Directors and Officers against any and all
Liabilities, and advance any and all reasonable Expenses, incurred thereby in
any Proceedings to which any such Director or Officer is a Party because he or
she is or was a Director or Officer of the corporation.  The corporation shall
also indemnify an employee who is not a Director or Officer, to the extent that
the employee has been successful on the merits or otherwise in defense of a
Proceeding, for all Expenses incurred in the Proceeding if the employee was a
Party because he or she is or was an employee of the corporation. The rights to
indemnification granted hereunder shall not be deemed exclusive of any other
rights to indemnification against Liabilities or the advancement of Expenses
which a Director, Officer or employee may be entitled under any written
agreement, Board of Directors resolution, vote of shareholders, the Wisconsin
Business Corporation Law or otherwise.  The corporation may, but shall not be
required to, supplement the foregoing rights to indemnification against
Liabilities and advancement of Expenses under this Section 5.01 by the purchase
of insurance on behalf of any one or more of such Directors, Officers or
employees, whether or not the corporation would be obligated to indemnify or
advance Expenses to such Director, Officer or employee under this Section 5.01.
All capitalized terms used in this Section 5.01 and not otherwise defined herein
shall have the meaning set forth in Section 180.0850 of the Wisconsin Business
Corporation Law.

<PAGE>
 
                                                                    EXHIBIT 10.2
                             HARLEY-DAVIDSON, INC.

                             1986 STOCK OPTION PLAN

                     (as amended through February 2, 1995)

                                   ARTICLE I

                                    PURPOSE

     The purpose of the Harley-Davidson, Inc. 1986 Stock Option Plan is to
provide favorable opportunities for certain selected employees of Harley-
Davidson, Inc. and its subsidiaries to purchase or receive shares of Common
Stock of Harley-Davidson, Inc., or to benefit from the appreciation thereof.
Such opportunities should provide an increased incentive for these employees to
contribute to the future success and prosperity of Harley-Davidson, Inc., thus
enhancing the value of the stock for the benefit of the shareholders, and
increase the ability of Harley-Davidson, Inc. to attract and retain individuals
of exceptional skill upon whom, in large measure, its sustained progress, growth
and profitability depend.


                                   ARTICLE II

                                  DEFINITIONS

     The following capitalized terms used in the Plan shall have the respective
meanings set forth in this Article:

       2.1.  Board:  The Board of Directors of Harley-Davidson, Inc.

       2.2.  Code:  The Internal Revenue Code of 1986, as amended, and the rules
  and regulations promulgated thereunder.

       2.3.  Committee:  The Human Resources Committee of the Board; provided
  that if any member of the Human Resources Committee is not both a
  Disinterested Person and Outside Director, the Committee shall be comprised of
  only those members of the Human Resources Committee who are both Disinterested
  Persons and Outside Directors.

       2.4.  Common Stock:  The common stock of Harley-Davidson, Inc.

       2.5.  Company:  Harley-Davidson, Inc. and any of its Subsidiaries.

       2.6.  Disability:  Disability within the meaning of Section 22(e)(3) of
  the Code, as determined by the Committee.

       2.7.  Disinterested Persons:  Disinterested persons within the meaning of
  Rule 16b-3 as promulgated under the Securities Exchange Act of 1934, as
  amended.
<PAGE>
 
       2.8.  Employer:  The entity that employs the employee or Optionee.

       2.9.  Fair Market Value:  The average of the high and low reported sales
  prices of Common Stock on the New York Stock Exchange Composite Tape on the
  date for which fair market value is being determined.

       2.10.  ISO:  An incentive stock option within the meaning of Section 422
  of the Code and which is designated as an incentive stock option by the
  Committee.

       2.11.  Non-ISO:  A stock option which is not an ISO.

       2.12.  Option:  A stock option granted under the Plan.

       2.13.  Option Price:  The purchase price of a share of Common Stock under
  an Option.

       2.14.  Optionee:  A person who has been granted one or more Options.

       2.15.  Outside Directors:  Outside Directors within the meaning of
  Section 162(m) of the Code and the regulations promulgated thereunder.

       2.16.  Parent Corporation:  The parent corporation, as defined in Section
  424(e) of the Code.

       2.17.  Plan:  The Harley-Davidson, Inc. 1986 Stock Option Plan.

       2.18.  Retirement:  Retirement on or after age sixty-two or, with the
  consent of the Committee, at an earlier age.

       2.19.  Subsidiary:  A corporation, limited partnership, general
  partnership, limited liability company, business trust or other entity of
  which more than fifty percent (50%) of the voting power or ownership interest
  is directly and/or indirectly held by Harley-Davidson, Inc.

       2.20.  Termination Date:  A date fixed by the Committee but not later
  than the day preceding the tenth anniversary of the date on which the Option
  is granted.


                                  ARTICLE III

                                 ADMINISTRATION

        3.1.  The Committee shall administer the Plan and shall have full power
to grant Options, construe and interpret the Plan, establish and amend rules and
regulations for its administration, and perform all other acts relating to the
Plan, including the delegation of administrative responsibilities, which it
believes reasonable and proper.

        3.2.  Subject to the provisions of the Plan, the Committee shall, in its
discretion, determine who shall be granted Options, the number of shares subject
to option under any such Options, the dates after which Options may be
exercised, in whole or in part, whether Options shall be ISOs, and the terms and
conditions of the Options.
<PAGE>
 
        3.3.  Any decision made, or action taken, by the Committee arising out
of or in connection with the interpretation and administration of the Plan shall
be final and conclusive.


                                   ARTICLE IV

                           SHARES SUBJECT TO THE PLAN

        4.1.  The total number of shares of Common Stock available for grants of
Options under the Plan shall be 400,000; provided that Options for not more than
100,000 shares of Common Stock shall be granted to an Optionee in any calendar
year under the Plan, which amount shall be reduced by the amount of Common Stock
subject to options granted to such Optionee in such calendar year under any
other stock option plan of the Company.  The foregoing amounts shall be subject
to adjustment in accordance with Article VIII of the Plan.  These shares may be
either authorized but unissued or reacquired shares of Common Stock.  If an
Option or portion thereof shall expire, be canceled or terminate for any reason
without having been exercised in full, the unpurchased shares covered by such
Option shall be available for future grants of Options.  An Option, or portion
thereof, exercised through the exercise of a stock appreciation right pursuant
to Section 6.7 of the Plan shall be treated, for the purposes of this Article,
as though the Option, or portion thereof, had been exercised through the
purchase of Common Stock, with the result that the shares of Common Stock
subject to the Option, or portion thereof, that was so exercised shall not be
available for future grants of Options.


                                   ARTICLE V

                                  ELIGIBILITY

        5.1.  Options may be granted to key employees of the Company or to
persons who have been engaged to become key employees of the Company.  Key
employees will comprise, in general, those who contribute to the management,
direction and overall success of the Company, including those who are members of
the Board.  Members of the Board who are not employees of the Company shall not
be eligible for Option grants.


                                   ARTICLE VI

                                TERM OF OPTIONS

        6.1.  Option Agreements:  All Options shall be evidenced by written
agreements executed by the Company.  Such Options shall be subject to the
applicable provisions of the Plan, and shall contain such provisions as are
required by the Plan and any other provisions the Committee may prescribe.  All
agreements evidencing Options shall specify the total number of shares subject
to each grant, the Option Price and the Termination Date.  Those Options that
comply with the requirements for an ISO set forth in Section 422 of the Code and
are designated ISOs by the Committee shall be ISOs and all other Options shall
be Non-ISOs.
<PAGE>
 
        6.2.  Option Price:  The Option Price shall be set by the Committee;
provided, however, that the price per share shall not be less than the Fair
Market Value of a share of Common Stock on the date the Option is granted.

        6.3.  Period of Exercise:  The Committee shall determine the dates after
which Options may be exercised in whole or in part.  If Options are exercisable
in installments, installments or portions thereof that are exercisable and not
exercised shall accumulate and remain exercisable.  The Committee may also amend
an Option to accelerate the dates after which Options may be exercised in whole
or in part.  However, no Option or portion thereof shall be exercisable after
the Termination Date.

        6.4.  Special Rules Regarding ISOs Granted to Certain Employees:
Notwithstanding any contrary provisions of Sections 6.2 and 6.3 of the Plan, no
ISO shall be granted to any employee who, at the time the Option is granted,
owns (directly or indirectly, within the meaning of Section 424(d) of the Code)
more than ten percent of the total combined voting power of all classes of stock
of the Employer or of any Subsidiary or Parent Corporation thereof, unless (a)
the Option Price under such Option is at least 110 percent of the Fair Market
Value of a share of Common Stock on the date the Option is granted and (b) the
Termination Date of such Option is a date not later than the day preceding the
fifth anniversary of the date on which the Option is granted.

        6.5.  Manner of Exercise and Payment:  An Option, or portion thereof,
shall be exercised by delivery of a written notice of exercise to the Company
and payment of the full price of the shares being purchased pursuant to the
Option.  An Optionee may exercise an Option with respect to less than the full
number of shares for which the Option may then be exercised, but an Optionee
must exercise the Option in full shares of Common Stock.  The price of Common
Stock purchased pursuant to an Option, or portion thereof, may be paid:

        a.  in United States dollars in cash or by check, bank draft or money
   order payable to the order of the Company.

        b.  through the delivery of shares of Common Stock with an aggregate
   Fair Market Value on the date of exercise equal to the Option Price, or

        c.  by any combination of the above methods of payment.

The Committee shall determine acceptable methods for tendering Common Stock as
payment upon exercise of an Option and may impose such limitations and
prohibitions on the use of Common Stock to exercise an Option as it deems
appropriate, including, without limitation, any limitation or prohibition
designed to avoid certain accounting consequences which may result from the use
of Common Stock as payment upon exercise of an Option.

        6.6.  Withholding Taxes:  The Company may, in its discretion, require an
Optionee to pay to the Company at the time of exercise the amount that the
Company deems necessary to satisfy its obligation to withhold Federal, state or
local income or other taxes incurred by reason of the exercise.  Upon or prior
to the exercise of an Option requiring tax withholding, an Optionee may make a
written election to have shares of Common Stock withheld by the Company from the
shares otherwise to be received.  The number of shares so withheld shall have an
aggregate Fair Market Value on the date of exercise sufficient to satisfy the
applicable withholding taxes.  The acceptance of any such
<PAGE>
 
election by an Optionee shall be at the sole discretion of the Committee.  Where
the exercise of an Option does not give rise to an obligation to withhold
Federal income taxes on the date of exercise, the Company may, in its
discretion, require an Optionee to place shares of Common Stock purchased under
the Option in escrow for the benefit of the Company until such time as Federal
income tax withholding is required on amounts included in the gross income of
the Optionee as a result of the exercise of an Option.  At such time, the
Company, in its discretion, may require an Optionee to pay to the Company the
amount that the Company deems necessary to satisfy its obligation to withhold
Federal, state or local income or other taxes incurred by reason of the exercise
of the Option, in which case the shares of Common Stock will be released from
escrow to the Optionee.  Alternatively, subject to acceptance by the Committee,
in its sole discretion, an Optionee may make a written election to have shares
of Common Stock held in escrow applied toward the Company's obligation to
withhold Federal, state or local income or other taxes incurred by reason of the
exercise of the Option, based on the Fair Market Value of the shares on the date
of the termination of the escrow arrangement.  Upon application of such shares
toward the Company's withholding obligation, any shares of Common Stock held in
escrow and not, in the judgment of the Committee, necessary to satisfy such
obligation shall be released from escrow to the Optionee.

        6.7.  Stock Appreciation Rights:  At or after the grant of an Option,
the Committee, in its discretion, may provide an Optionee with an alternate
means of exercising an Option, or a designated portion thereof, by granting the
Optionee a stock appreciation right.  A "stock appreciation right" is a right to
receive, upon exercise of an Option or any portion thereof, in the Committee's
sole discretion, an amount of cash equal to, and/or shares of Common Stock
having a Fair Market Value on the date of exercise equal to, the excess of the
Fair Market Value of a share of Common Stock on the date of exercise over the
Option Price, multiplied by the number of shares of Common Stock that the
Optionee would have received had the Option or portion thereof been exercised
through the purchase of shares of Common Stock at the Option Price, provided
that (a) such Option or portion thereof has been designated as exercisable in
this alternative manner, (b) such Option or portion thereof is otherwise
exercisable, and (c) the Fair Market Value of a share of Common Stock on the
date of exercise exceeds the Option Price.

        6.8.  Nontransferability of Options:  Each Option shall, during the
Optionee's lifetime, be exercisable only by the Optionee, and neither it nor any
right hereunder shall be transferable otherwise than by will or the laws of
descent and distribution or be subject to attachment, execution or other similar
process.  In the event of any attempt by the Optionee to alienate, assign,
pledge, hypothecate or otherwise dispose of an Option or of any right hereunder,
except as provided for herein, or in the event of any levy or any attachment,
execution or similar process upon the rights or interest hereby conferred, the
Company may terminate the Option by notice to the Optionee and the Option shall
thereupon become null and void.

        6.9.  Cessation of Employment of Optionee:

        a.  Cessation of Employment other than by Reason of Retirement,
   Disability or Death.  If an Optionee shall cease to be employed by the
   Company otherwise than by reason of Retirement, Disability, or death, each
   Option held by the Optionee, together with all rights hereunder, shall
   terminate on the date of cessation of employment, to the extent not
   previously exercised.
<PAGE>
 
        b.  Cessation of Employment by Reason of Retirement or Disability.  If
   an Optionee shall cease to be employed by the Company by reason of Retirement
   or Disability, each Option held by the Optionee shall remain exercisable, to
   the extent it was exercisable at the time of cessation of employment, until
   the earliest of:

         i.   the Termination Date,

         ii.  the death of the Optionee, or such later date not more than one
       year after the death of the Optionee as the Committee, in its discretion,
       may provide pursuant to Section 6.9(c) of the Plan,

         iii.  the third anniversary of the date of the cessation of the
       Optionee's employment, if employment ceased by reason of Retirement, or

         iv.  the first anniversary of the date of the cessation of the
       Optionee's employment by reason of Disability;

   and thereafter all such Options shall terminate together with all rights
   hereunder, to the extent not previously exercised.

        c.  Cessation of Employment by Reason of Death.  In the event of the
   death of the Optionee, while employed by the Company, an Option may be
   exercised at any time or from time to time prior to the earlier of the
   Termination Date or the first anniversary of the date of the Optionee's
   death, by the person or persons to whom the Optionee's rights under each
   Option shall pass by will or by the applicable laws of descent and
   distribution, to the extent that the Optionee was entitled to exercise such
   Option on the Optionee's date of death.  In the event of the death of the
   Optionee while entitled to exercise an Option pursuant to Section 6.9(b), the
   Committee, in its discretion, may permit such Option to be exercised at any
   time or from time to time prior to the Termination Date during a period of up
   to one year from the death of the Optionee, as determined by the Committee,
   by the person or persons to whom the Optionee's rights under each Option
   shall pass by will or by the applicable laws of descent and distribution, to
   the extent that the Option was exercisable at the time of cessation of the
   Optionee's employment.  Any person or persons to whom an Optionee's rights
   under an Option have passed by will or by the applicable laws of descent and
   distribution shall be subject to all terms and conditions of the Plan and the
   Option applicable to the Optionee.

        6.10.  Notification of Sales of Common Stock:  Any Optionee who disposes
of shares of Common Stock acquired upon the exercise of an ISO either (a) within
two years after the date of the grant of the ISO under which the stock was
acquired or (b) within one year after the transfer of such shares to the
Optionee, shall notify the Company of such disposition and of the amount
realized upon such disposition.
<PAGE>
 
                                  ARTICLE VII

                LIMITATIONS AND ACCELERATIONS ON EXERCISABILITY

        7.1.  Notwithstanding any other provision of this Plan, in the case of
an ISO, the aggregate Fair Market Value (determined at the time the ISO is
granted) of the shares of Common Stock with respect to which all "incentive
stock options" (within the meaning of Section 422 of the Code) are first
exercisable by the Optionee during any calendar year (under this Plan and under
all other incentive stock option plans of the Employer, any Subsidiary and any
Parent Corporation) shall not exceed $100,000.


                                  ARTICLE VIII

                                  ADJUSTMENTS

        8.1.  If (a) the Company shall at any time be involved in a transaction
to which Section 424(a) of the Code is applicable; (b) the Company shall declare
a dividend payable in, or shall subdivide or combine, its Common Stock; or (c)
any other event shall occur which in the judgment of the Committee necessitates
an adjustment to prevent dilution or enlargement of the benefits or potential
benefits intended to be made available under the Plan, then the Committee may,
in such manner as it may deem equitable, adjust any or all of (i) the number and
type of securities subject to the Plan and which thereafter may be the subject
of Options; (ii) the number and type of securities subject to outstanding
Options; (iii) the Option Price with respect to any Option; and (iv) the number
of shares of Common Stock that may e issued pursuant to Options granted to an
Optionee in any calendar year; provided, however, that each such adjustment, in
the case of ISOs, shall be made in such manner as not to constitute a
"modification" within the meaning of Section 424(h)(3) of the Code.  The
judgment of the Committee with respect to any matter referred to in this Article
shall be conclusive and binding upon each Optionee.


                                   ARTICLE IX

                       AMENDMENT AND TERMINATION OF PLAN

        9.1.  The Board may at any time, or from time to time, suspend or
terminate the Plan in whole or in part or amend it in such respects as the Board
may deem appropriate, provided, however, that no such amendment shall be made,
which would, without approval of the shareholders:

        a.  materially modify the eligibility requirements for receiving
   Options;

        b.  increase the aggregate number of Shares of Common Stock which may be
   issued pursuant to Options granted under the Plan, except as is provided for
   in accordance with Article VIII of the Plan;

        c.  increase the number of shares of Common Stock which may be issued
   pursuant to Options granted to an Optionee in any calendar year, except as is
   provided for in accordance with Article VIII of the Plan;
<PAGE>
 
            d. reduce the minimum Option Price, except as is provided for in
   accordance with Article VIII of the Plan;

            e.  extend the period of granting Options; or

            f.  materially increase in any other way the benefits accruing to
   Optionees.

        9.2.  No amendment, suspension or termination of this Plan shall,
without the Optionee's consent, alter or impair any of the rights or obligations
under any Option theretofore granted to an Optionee under the Plan.

        9.3.  The Board may amend this Plan, subject to the limitations cited
above, in such manner as it deems necessary to permit the granting of Options
meeting the requirements of future amendments or issued regulations, if any, to
the Code.


                                   ARTICLE X

                        GOVERNMENT AND OTHER REGULATIONS

        10.1.  The obligation of the Company to issue or transfer and deliver
shares for Options exercised under the Plan shall be subject to all applicable
laws, regulations, rules, orders and approvals which shall then be in effect and
required by governmental entities and the stock exchanges on which Common Stock
is traded.


                                   ARTICLE XI

                            MISCELLANEOUS PROVISIONS

        11.1.  Plan Does Not Confer Employment or Shareholder Rights:  The right
of the Employer to terminate (whether by dismissal, discharge, retirement or
otherwise) the Optionee's employment with it at any time at will, or as
otherwise provided by any agreement between the Company and the Optionee, is
specifically reserved.  Neither the Optionee nor any person entitled to exercise
the Optionee's rights in the event of the Optionee's death shall have any rights
of a shareholder with respect to the shares subject to each Option, except to
the extent that, and until, such shares shall have been issued upon the exercise
of each Option.

        11.2.  Plan Expenses:  Any expenses of administering this Plan shall be
borne by the Company.

        11.3.  Use of Exercise Proceeds:  Payments received from Optionees upon
the exercise of Options shall be used for the general corporate purposes of the
Company, except that any stock received in payment may be retired, or retained
in the Company's treasury and reissued.

        11.4.  Indemnification:  In addition to such other rights of
indemnification as they may have as members of the Board, or the Committee, the
members of the Committee and the Board shall be indemnified by the Company
against all costs and expenses reasonably incurred by them in connection with
any action, suit or proceeding to which they or any of them may be party by
reason of any action taken or failure to act under or in connection with the
Plan or any Option granted thereunder,
<PAGE>
 
and against all amounts paid by them in settlement thereof (provided such
settlement is approved by independent legal counsel selected by the Company) or
paid by them in satisfaction of a judgment in any such action, suit or
proceeding, except a judgment based upon a finding of bad faith; provided that
upon the institution of any such action, suit or proceeding a Committee or Board
member shall, in writing, give the Company notice thereof and an opportunity, at
its own expense, to handle and defend the same before such Committee or Board
member undertakes to handle and defend it on such member's own behalf.


                                  ARTICLE XII

                    SHAREHOLDER APPROVAL AND EFFECTIVE DATES

        12.1.  The Plan shall become effective when it is adopted by the Board.
However, the Plan and all Options shall terminate after the passage of one year
from the date the Plan was adopted by the Board unless:

        a.  within such one year period, the Plan is approved by the vote at a
   meeting of the shareholders of Harley-Davidson, Inc. of the holders of a
   majority of the outstanding shares of Harley-Davidson, Inc. entitled to vote;
   provided that if at a meeting of such shareholders held within such one year
   period, the Plan is not so approved, the Plan and all Options shall terminate
   at the time of that meeting of shareholders; or

        b.  within such one year period, the Plan is approved by the written
   consent of the holders of a majority of the outstanding shares of Harley-
   Davidson, Inc. entitled to vote.

Options may not be granted under the Plan after May 16, 1996.

<PAGE>
 
                                                                    EXHIBIT 10.3
                             HARLEY-DAVIDSON, INC.

                             1988 STOCK OPTION PLAN

                     (as amended through February 2, 1995)

                                   ARTICLE I

                                    PURPOSE

     The purpose of the Harley-Davidson, Inc. 1988 Stock Option Plan is to
provide favorable opportunities for certain selected employees of Harley-
Davidson, Inc. and its subsidiaries to purchase or receive shares of Common
Stock of Harley-Davidson, Inc., or to benefit from the appreciation thereof.
Such opportunities should provide an increased incentive for these employees to
contribute to the future success and prosperity of Harley-Davidson, Inc., thus
enhancing the value of the stock for the benefit of the shareholders, and
increase the ability of Harley-Davidson, Inc. to attract and retain individuals
of exceptional skill upon whom, in large measure, its sustained progress, growth
and profitability depend.


                                   ARTICLE II

                                  DEFINITIONS

     The following capitalized terms used in the Plan shall have the respective
meanings set forth in this Article:

       2.1.  Board:  The Board of Directors of Harley-Davidson, Inc.

       2.2.  Code:  The Internal Revenue Code of 1986, as amended, and the rules
  and regulations promulgated thereunder.

       2.3.  Committee:  The Human Resources Committee of the Board; provided
  that if any member of the Human Resources Committee is not both a
  Disinterested Person and Outside Director, the Committee shall be comprised of
  only those members of the Human Resources Committee who are both Disinterested
  Persons and Outside Directors.

       2.4.  Common Stock:  The common stock of Harley-Davidson, Inc.

       2.5.  Company:  Harley-Davidson, Inc. and any of its Subsidiaries.

       2.6.  Disability:  Disability within the meaning of Section 22(e)(3) of
  the Code, as determined by the Committee.

       2.7.  Disinterested Persons:  Disinterested persons within the meaning of
  Rule 16b-3 as promulgated under the Securities Exchange Act of 1934, as
  amended.
<PAGE>
 
       2.8.  Employer:  The entity that employs the employee or Optionee.

       2.9.  Fair Market Value:  The average of the high and low reported sales
  prices of Common Stock on the New York Stock Exchange Composite Tape on the
  date for which fair market value is being determined.

       2.10.  ISO:  An incentive stock option within the meaning of Section 422
  of the Code and which is designated as an incentive stock option by the
  Committee.

       2.11.  Non-ISO:  A stock option which is not an ISO.

       2.12.  Option:  A stock option granted under the Plan.  Options include
  both ISOs and Non-ISOs.

       2.13.  Option Price:  The purchase price of a share of Common Stock under
  an Option.

       2.14.  Optionee:  A person who has been granted one or more Options.

       2.15.  Outside Directors:  Outside Directors within the meaning of
  Section 162(m) of the Code and the regulations promulgated thereunder.

       2.16.  Parent Corporation:  The parent corporation, as defined in Section
  424(e) of the Code.

       2.17.  Plan:  The Harley-Davidson, Inc. 1988 Stock Option Plan.

       2.18.  Retirement:  Retirement on or after age sixty-two or, with the
  consent of the Committee, at an earlier age.

       2.19.  Subsidiary:  A corporation, limited partnership, general
  partnership, limited liability company, business trust or other entity of
  which more than fifty percent (50%) of the voting power or ownership interest
  is directly and/or indirectly held by the Harley-Davidson, Inc.

       2.20.  Termination Date:  A date fixed by the Committee but not later
  than the day preceding the tenth anniversary of the date on which the Option
  is granted.


                                  ARTICLE III

                                 ADMINISTRATION

        3.1.  The Committee shall administer the Plan and shall have full power
to grant Options, construe and interpret the Plan, establish and amend rules and
regulations for its administration, and perform all other acts relating to the
Plan, including the delegation of administrative responsibilities, which it
believes reasonable and proper.

        3.2.  Subject to the provisions of the Plan, the Committee shall, in its
discretion, determine who shall be granted Options, the number of shares subject
to option under any such Options, the dates after which Options may be
exercised, in whole or in part, whether Options shall be ISOs, and the terms and
conditions of the Options.
<PAGE>
 
        3.3.  Any decision made, or action taken, by the Committee arising out
of or in connection with the interpretation and administration of the Plan shall
be final and conclusive.


                                   ARTICLE IV

                           SHARES SUBJECT TO THE PLAN

        4.1.  The total number of shares of Common Stock available for grants of
Options under the Plan shall be 800,000; provided that Options for not more than
100,000 shares of Common Stock shall be granted to an Optionee in any calendar
year under the Plan, which amount shall be reduced by the amount of Common Stock
subject to options granted to such Optionee in such calendar year under any
other stock option plan of the Company.  The foregoing amounts shall be subject
to adjustment in accordance with Article VIII of the Plan.  These shares may be
either authorized but unissued or reacquired shares of Common Stock.  If an
Option or portion thereof shall expire, be canceled or terminate for any reason
without having been exercised in full, the unpurchased shares covered by such
Option shall be available for future grants of Options.  An Option, or portion
thereof, exercised through the exercise of a stock appreciation right pursuant
to Section 6.7 of the Plan shall be treated, for the purposes of this Article,
as though the Option, or portion thereof, had been exercised through the
purchase of Common Stock, with the result that the shares of Common Stock
subject to the Option, or portion thereof, that was so exercised shall not be
available for future grants of Options.


                                   ARTICLE V

                                  ELIGIBILITY

        5.1.  Options may be granted to key employees of the Company or to
persons who have been engaged to become key employees of the Company.  Key
employees will comprise, in general, those who contribute to the management,
direction and overall success of the Company, including those who are members of
the Board.  Members of the Board who are not employees of the Company shall not
be eligible for Option grants.


                                   ARTICLE VI

                                TERM OF OPTIONS

        6.1.  Option Agreements:  All Options shall be evidenced by written
agreements executed by the Company.  Such Options shall be subject to the
applicable provisions of the Plan, and shall contain such provisions as are
required by the Plan and any other provisions the Committee may prescribe.  All
agreements evidencing Options shall specify the total number of shares subject
to each grant, the Option Price and the Termination Date.  Those Options that
comply with the requirements for an ISO set forth in Section 422 of the Code and
are designated ISOs by the Committee shall be ISOs and all other Options shall
be Non-ISOs.
<PAGE>
 
        6.2.  Option Price:  The Option Price shall be set by the Committee;
provided, however, that the price per share shall not be less than the Fair
Market Value of a share of Common Stock on the date the Option is granted.

        6.3.  Period of Exercise:  The Committee shall determine the dates after
which Options may be exercised in whole or in part.  If Options are exercisable
in installments, installments or portions thereof that are exercisable and not
exercised shall accumulate and remain exercisable.  The Committee may also amend
an Option to accelerate the dates after which Options may be exercised in whole
or in part.  However, no Option or portion thereof shall be exercisable after
the Termination Date.

        6.4.  Special Rules Regarding ISOs Granted to Certain Employees:
Notwithstanding any contrary provisions of Sections 6.2 and 6.3 of the Plan, no
ISO shall be granted to any employee who, at the time the Option is granted,
owns (directly or indirectly, within the meaning of Section 424(d) of the Code)
more than ten percent of the total combined voting power of all classes of stock
of the Employer or of any Subsidiary or Parent Corporation thereof, unless (a)
the Option Price under such Option is at least 110 percent of the Fair Market
Value of a share of Common Stock on the date the Option is granted and (b) the
Termination Date of such Option is a date not later than the day preceding the
fifth anniversary of the date on which the Option is granted.

        6.5.  Manner of Exercise and Payment:  An Option, or portion thereof,
shall be exercised by delivery of a written notice of exercise to the Company
and payment of the full price of the shares being purchased pursuant to the
Option.  An Optionee may exercise an Option with respect to less than the full
number of shares for which the Option may then be exercised, but an Optionee
must exercise the Option in full shares of Common Stock.  The price of Common
Stock purchased pursuant to an Option, or portion thereof, may be paid:

        a.  in United States dollars in cash or by check, bank draft or money
   order payable to the order of the Company.

        b.  through the delivery of shares of Common Stock with an aggregate
   Fair Market Value on the date of exercise equal to the Option Price, or

        c.  by any combination of the above methods of payment.

The Committee shall determine acceptable methods for tendering Common Stock as
payment upon exercise of an Option and may impose such limitations and
prohibitions on the use of Common Stock to exercise an Option as it deems
appropriate, including, without limitation, any limitation or prohibition
designed to avoid certain accounting consequences which may result from the use
of Common Stock as payment upon exercise of an Option.

        6.6.  Withholding Taxes:  The Company may, in its discretion, require an
Optionee to pay to the Company at the time of exercise the amount that the
Company deems necessary to satisfy its obligation to withhold Federal, state or
local income or other taxes incurred by reason of the exercise.  Upon or prior
to the exercise of an Option requiring tax withholding, an Optionee may make a
written election to have shares of Common Stock withheld by the Company from the
shares otherwise to be received.  The number of shares so withheld shall have an
aggregate Fair Market Value on the date of exercise sufficient to satisfy the
applicable withholding taxes.  The acceptance of any such
<PAGE>
 
election by an Optionee shall be at the sole discretion of the Committee.  Where
the exercise of an Option does not give rise to an obligation to withhold
Federal income taxes on the date of exercise, the Company may, in its
discretion, require an Optionee to place shares of Common Stock purchased under
the Option in escrow for the benefit of the Company until such time as Federal
income tax withholding is required on amounts included in the gross income of
the Optionee as a result of the exercise of an Option.  At such time, the
Company, in its discretion, may require an Optionee to pay to the Company the
amount that the Company deems necessary to satisfy its obligation to withhold
Federal, state or local income or other taxes incurred by reason of the exercise
of the Option, in which case the shares of Common Stock will be released from
escrow to the Optionee.  Alternatively, subject to acceptance by the Committee,
in its sole discretion, an Optionee may make a written election to have shares
of Common Stock held in escrow applied toward the Company's obligation to
withhold Federal, state or local income or other taxes incurred by reason of the
exercise of the Option, based on the Fair Market Value of the shares on the date
of the termination of the escrow arrangement.  Upon application of such shares
toward the Company's withholding obligation, any shares of Common Stock held in
escrow and not, in the judgment of the Committee, necessary to satisfy such
obligation shall be released from escrow to the Optionee.

        6.7.  Stock Appreciation Rights:  At or after the grant of an Option,
the Committee, in its discretion, may provide an Optionee with an alternate
means of exercising an Option, or a designated portion thereof, by granting the
Optionee a stock appreciation right.  A "stock appreciation right" is a right to
receive, upon exercise of an Option or any portion thereof, in the Committee's
sole discretion, an amount of cash equal to, and/or shares of Common Stock
having a Fair Market Value on the date of exercise equal to, the excess of the
Fair Market Value of a share of Common Stock on the date of exercise over the
Option Price, multiplied by the number of shares of Common Stock that the
Optionee would have received had the Option or portion thereof been exercised
through the purchase of shares of Common Stock at the Option Price, provided
that (a) such Option or portion thereof has been designated as exercisable in
this alternative manner, (b) such Option or portion thereof is otherwise
exercisable, and (c) the Fair Market Value of a share of Common Stock on the
date of exercise exceeds the Option Price.

        6.8.  Nontransferability of Options:  Each Option shall, during the
Optionee's lifetime, be exercisable only by the Optionee, and neither it nor any
right hereunder shall be transferable otherwise than by will or the laws of
descent and distribution or be subject to attachment, execution or other similar
process.  In the event of any attempt by the Optionee to alienate, assign,
pledge, hypothecate or otherwise dispose of an Option or of any right hereunder,
except as provided for herein, or in the event of any levy or any attachment,
execution or similar process upon the rights or interest hereby conferred, the
Company may terminate the Option by notice to the Optionee and the Option shall
thereupon become null and void.

        6.9.  Cessation of Employment of Optionee:

        a.  Cessation of Employment other than by Reason of Retirement,
   Disability or Death.  If an Optionee shall cease to be employed by the
   Company otherwise than by reason of Retirement, Disability, or death, each
   Option held by the Optionee, together with all rights hereunder, shall
   terminate on the date of cessation of employment, to the extent not
   previously exercised.
<PAGE>
 
        b.  Cessation of Employment by Reason of Retirement or Disability.  If
   an Optionee shall cease to be employed by the Company by reason of Retirement
   or Disability, each Option held by the Optionee shall remain exercisable, to
   the extent it was exercisable at the time of cessation of employment, until
   the earliest of:

         i.  the Termination Date,

         ii.  the death of the Optionee, or such later date not more than one
       year after the death of the Optionee as the Committee, in its discretion,
       may provide pursuant to Section 6.9(c) of the Plan,

         iii.  the third anniversary of the date of the cessation of the
       Optionee's employment, if employment ceased by reason of Retirement, or

         iv.  the first anniversary of the date of the cessation of the
       Optionee's employment by reason of Disability;

   and thereafter all such Options shall terminate together with all rights
   hereunder, to the extent not previously exercised.

        c.  Cessation of Employment by Reason of Death.  In the event of the
   death of the Optionee, while employed by the Company, an Option may be
   exercised at any time or from time to time prior to the earlier of the
   Termination Date or the first anniversary of the date of the Optionee's
   death, by the person or persons to whom the Optionee's rights under each
   Option shall pass by will or by the applicable laws of descent and
   distribution, to the extent that the Optionee was entitled to exercise such
   Option on the Optionee's date of death.  In the event of the death of the
   Optionee while entitled to exercise an Option pursuant to Section 6.9(b), the
   Committee, in its discretion, may permit such Option to be exercised at any
   time or from time to time prior to the Termination Date during a period of up
   to one year from the death of the Optionee, as determined by the Committee,
   by the person or persons to whom the Optionee's rights under each Option
   shall pass by will or by the applicable laws of descent and distribution, to
   the extent that the Option was exercisable at the time of cessation of the
   Optionee's employment.  Any person or persons to whom an Optionee's rights
   under an Option have passed by will or by the applicable laws of descent and
   distribution shall be subject to all terms and conditions of the Plan and the
   Option applicable to the Optionee.

        6.10.  Notification of Sales of Common Stock:  Any Optionee who disposes
of shares of Common Stock acquired upon the exercise of an ISO either (a) within
two years after the date of the grant of the ISO under which the stock was
acquired or (b) within one year after the transfer of such shares to the
Optionee, shall notify the Company of such disposition and of the amount
realized upon such disposition.
<PAGE>
 
                                  ARTICLE VII

                LIMITATIONS AND ACCELERATIONS ON EXERCISABILITY

        7.1.  Notwithstanding any other provision of this Plan, in the case of
an ISO, the aggregate Fair Market Value (determined at the time the ISO is
granted) of the shares of Common Stock with respect to which all "incentive
stock options" (within the meaning of Section 422 of the Code) are first
exercisable by the Optionee during any calendar year (under this Plan and under
all other incentive stock option plans of the Employer, any Subsidiary and any
Parent Corporation) shall not exceed $100,000.


                                  ARTICLE VIII

                                  ADJUSTMENTS

        8.1.  If (a) the Company shall at any time be involved in a transaction
to which Section 424(a) of the Code is applicable; (b) the Company shall declare
a dividend payable in, or shall subdivide or combine, its Common Stock; or (c)
any other event shall occur which in the judgment of the Committee necessitates
an adjustment to prevent dilution or enlargement of the benefits or potential
benefits intended to be made available under the Plan, then the Committee may,
in such manner as it may deem equitable, adjust any or all of (i) the number and
type of securities subject to the Plan and which thereafter may be the subject
of Options; (ii) the number and type of securities subject to outstanding
Options; (iii) the Option Price with respect to any Option; and (iv) the number
of shares of Common Stock that may e issued pursuant to Options granted to an
Optionee in any calendar year; provided, however, that each such adjustment, in
the case of ISOs, shall be made in such manner as not to constitute a
"modification" within the meaning of Section 424(h)(3) of the Code.  The
judgment of the Committee with respect to any matter referred to in this Article
shall be conclusive and binding upon each Optionee.


                                   ARTICLE IX

                       AMENDMENT AND TERMINATION OF PLAN

        9.1.  The Board may at any time, or from time to time, suspend or
terminate the Plan in whole or in part or amend it in such respects as the Board
may deem appropriate, provided, however, that no such amendment shall be made,
which would, without approval of the shareholders:

        a.  materially modify the eligibility requirements for receiving
   Options;

        b.  increase the aggregate number of Shares of Common Stock which may be
   issued pursuant to Options granted under the Plan, except as is provided for
   in accordance with Article VIII of the Plan;

        c.  Increase the number of shares of Common Stock which may be issued
   pursuant to Options granted to an Optionee in any calendar year, except as is
   provided for in accordance with Article VIII of the Plan;
<PAGE>
 
        d.  reduce the minimum Option Price, except as is provided for in
   accordance with Article VIII of the Plan;

        e.  extend the period of granting Options; or

        f.  materially increase in any other way the benefits accruing to
   Optionees.

        9.2.  No amendment, suspension or termination of this Plan shall,
without the Optionee's consent, alter or impair any of the rights or obligations
under any Option theretofore granted to an Optionee under the Plan.

        9.3.  The Board may amend this Plan, subject to the limitations cited
above, in such manner as it deems necessary to permit the granting of Options
meeting the requirements of future amendments or issued regulations, if any, to
the Code.


                                   ARTICLE X

                        GOVERNMENT AND OTHER REGULATIONS

        10.1.  The obligation of the Company to issue or transfer and deliver
shares for Options exercised under the Plan shall be subject to all applicable
laws, regulations, rules, orders and approvals which shall then be in effect and
required by governmental entities and the stock exchanges on which Common Stock
is traded.


                                   ARTICLE XI

                            MISCELLANEOUS PROVISIONS

        11.1.  Plan Does Not Confer Employment or Shareholder Rights:  The right
of the Employer to terminate (whether by dismissal, discharge, retirement or
otherwise) the Optionee's employment with it at any time at will, or as
otherwise provided by any agreement between the Company and the Optionee, is
specifically reserved.  Neither the Optionee nor any person entitled to exercise
the Optionee's rights in the event of the Optionee's death shall have any rights
of a shareholder with respect to the shares subject to each Option, except to
the extent that, and until, such shares shall have been issued upon the exercise
of each Option.

        11.2.  Plan Expenses:  Any expenses of administering this Plan shall be
borne by the Company.

        11.3.  Use of Exercise Proceeds:  Payments received from Optionees upon
the exercise of Options shall be used for the general corporate purposes of the
Company, except that any stock received in payment may be retired, or retained
in the Company's treasury and reissued.

        11.4.  Indemnification:  In addition to such other rights of
indemnification as they may have as members of the Board, or the Committee, the
members of the Committee and the Board shall be indemnified by the Company
against all costs and expenses reasonably incurred by them in connection with
any action, suit or proceeding to which they or any of them may be party by
reason of any action taken or failure to act under or in connection with the
Plan or any Option granted thereunder, and against all amounts paid by them in
settlement thereof (provided such settlement is approved by
<PAGE>
 
independent legal counsel selected by the Company) or paid by them in
satisfaction of a judgment in any such action, suit or proceeding, except a
judgment based upon a finding of bad faith; provided that upon the institution
of any such action, suit or proceeding a Committee or Board member shall, in
writing, give the Company notice thereof and an opportunity, at its own expense,
to handle and defend the same before such Committee or Board member undertakes
to handle and defend it on such member's own behalf.


                                  ARTICLE XII

                    SHAREHOLDER APPROVAL AND EFFECTIVE DATES

        12.1.  The Plan shall become effective when it is adopted by the Board.
However, the Plan and all Options shall terminate after the passage of one year
from the date the Plan was adopted by the Board unless:

        a.  within such one year period, the Plan is approved by the vote at a
   meeting of the shareholders of Harley-Davidson, Inc. of the holders of a
   majority of the outstanding shares of Harley-Davidson, Inc. entitled to vote;
   provided that if at a meeting of such shareholders held within such one year
   period, the Plan is not so approved, the Plan and all Options shall terminate
   at the time of that meeting of shareholders; or

        b.  within such one year period, the Plan is approved by the
   shareholders of Harley-Davidson, Inc.

Options may not be granted under the Plan after March 7, 1998.

<PAGE>
 
                                                                    EXHIBIT 10.4
                             HARLEY-DAVIDSON, INC.

                             1990 STOCK OPTION PLAN

                     (as amended through February 2, 1995)

                                   ARTICLE I

                                    PURPOSE

     The purpose of the Harley-Davidson, Inc. 1990 Stock Option Plan is to
provide favorable opportunities for certain selected employees of Harley-
Davidson, Inc. and its subsidiaries to purchase or receive shares of Common
Stock of Harley-Davidson, Inc., or to benefit from the appreciation thereof.
Such opportunities should provide an increased incentive for these employees to
contribute to the future success and prosperity of Harley-Davidson, Inc., thus
enhancing the value of the stock for the benefit of the shareholders, and
increase the ability of Harley-Davidson, Inc. to attract and retain individuals
of exceptional skill upon whom, in large measure, its sustained progress, growth
and profitability depend.


                                   ARTICLE II

                                  DEFINITIONS

     The following capitalized terms used in the Plan shall have the respective
meanings set forth in this Article:

       2.1.  Board:  The Board of Directors of Harley-Davidson, Inc.

       2.2.  Code:  The Internal Revenue Code of 1986, as amended.

       2.3.  Committee:  The Human Resources Committee of the Board; provided
  that if any member of the Human Resources Committee is not both a
  Disinterested Person and Outside Director, the Committee shall be comprised of
  only those members of the Human Resources Committee who are both Disinterested
  Persons and Outside Directors.

       2.4.  Common Stock:  The common stock of Harley-Davidson, Inc.

       2.5.  Company:  Harley-Davidson, Inc. and any of its Subsidiaries.

       2.6.  Disability:  Disability within the meaning of Section 22(e)(3) of
  the Code, as determined by the Committee.

       2.7.  Disinterested Persons:  Disinterested persons within the meaning of
  Rule 16b-3 as promulgated under the Securities Exchange Act of 1934, as
  amended.

       2.8.  Employer:  The entity that employs the employee or Optionee.
<PAGE>
 
       2.9.  Fair Market Value:  The average of the high and low reported sales
  prices of Common Stock on the New York Stock Exchange Composite Tape on the
  date for which fair market value is being determined.

       2.10.  ISO:  An incentive stock option within the meaning of Section 422
  of the Code and which is designated as an incentive stock option by the
  Committee.

       2.11.  Non-ISO:  A stock option which is not an ISO.

       2.12.  Option:  A stock option granted under the Plan.  Options include
  both ISOs and Non-ISOs.

       2.13.  Option Price:  The purchase price of a share of Common Stock under
  an Option.

       2.14.  Optionee:  A person who has been granted one or more Options.

       2.15.  Outside Directors:  Outside Directors within the meaning of
  Section 162(m) of the Code and the regulations promulgated thereunder.

       2.16.  Parent Corporation:  The parent corporation, as defined in Section
  424(e) of the Code.

       2.17.  Plan:  The Harley-Davidson, Inc. 1990 Stock Option Plan.

       2.18.  Retirement:  Retirement on or after age sixty-two or, with the
  consent of the Committee, at an earlier age.

       2.19.  Subsidiary:  A corporation, limited partnership, general
  partnership, limited liability company, business trust or other entity of
  which more than fifty percent (50%) of the voting power or ownership interest
  is directly and/or indirectly held by Harley-Davidson, Inc.

       2.20.  Termination Date:  A date fixed by the Committee but not later
  than the day preceding the tenth anniversary of the date on which the Option
  is granted.


                                  ARTICLE III

                                 ADMINISTRATION

        3.1.  The Committee shall administer the Plan and shall have full power
to grant Options, construe and interpret the Plan, establish and amend rules and
regulations for its administration, and perform all other acts relating to the
Plan, including the delegation of administrative responsibilities, which it
believes reasonable and proper.

        3.2.  Subject to the provisions of the Plan, the Committee shall, in its
discretion, determine who shall be granted Options, the number of shares subject
to option under any such Options, the dates after which Options may be
exercised, in whole or in part, whether Options shall be ISOs, and the terms and
conditions of the Options.
<PAGE>
 
        3.3.  Any decision made, or action taken, by the Committee arising out
of or in connection with the interpretation and administration of the Plan shall
be final and conclusive.


                                   ARTICLE IV

                           SHARES SUBJECT TO THE PLAN

        4.1.  The total number of shares of Common Stock available for grants of
Options under the Plan shall be 1,800,000; provided that Options for not more
than 100,000 shares of Common Stock shall be granted to an Optionee in any
calendar year under the Plan, which amount shall be reduced by the amount of
Common Stock subject to options granted to such Optionee in such calendar year
under any other stock option plan of the Company.  The foregoing amounts shall
be subject to adjustment in accordance with Article VIII of the Plan.  If an
Option or portion thereof shall expire, be canceled or terminate for any reason
without having been exercised in full, the unpurchased shares covered by such
Option shall be available for future grants of Options.  An Option, or portion
thereof, exercised through the exercise of a stock appreciation right pursuant
to Section 6.7 of the Plan shall be treated, for the purposes of this Article,
as though the Option, or portion thereof, had been exercised through the
purchase of Common Stock, with the result that the shares of Common Stock
subject to the Option, or portion thereof, that was so exercised shall not be
available for future grants of Options.


                                   ARTICLE V

                                  ELIGIBILITY

        5.1.Options may be granted to key employees of the Company or to persons
who have been engaged to become key employees of the Company.  Key employees
will comprise, in general, those who contribute to the management, direction and
overall success of the Company, including those who are members of the Board.
Members of the Board who are not employees of the Company shall not be eligible
for Option grants.


                                   ARTICLE VI

                                TERM OF OPTIONS

        6.1.  Option Agreements:  All Options shall be evidenced by written
agreements executed by the Company.  Such Options shall be subject to the
applicable provisions of the Plan, and shall contain such provisions as are
required by the Plan and any other provisions the Committee may prescribe.  All
agreements evidencing Options shall specify the total number of shares subject
to each grant, the Option Price and the Termination Date.  Those Options that
comply with the requirements for an ISO set forth in Section 422 of the Code and
are designated ISOs by the Committee shall be ISOs and all other Options shall
be Non-ISOs.
<PAGE>
 
        6.2.  Option Price:  The Option Price shall be set by the Committee;
provided, however, that the price per share shall not be less than the Fair
Market Value of a share of Common Stock on the date the Option is granted.

        6.3.  Period of Exercise:  The Committee shall determine the dates after
which Options may be exercised in whole or in part.  If Options are exercisable
in installments, installments or portions thereof that are exercisable and not
exercised shall accumulate and remain exercisable.  The Committee may also amend
an Option to accelerate the dates after which Options may be exercised in whole
or in part.  However, no Option or portion thereof shall be exercisable after
the Termination Date.

        6.4.  Special Rules Regarding ISOs Granted to Certain Employees:
Notwithstanding any contrary provisions of Sections 6.2 and 6.3 of the Plan, no
ISO shall be granted to any employee who, at the time the Option is granted,
owns (directly or indirectly, within the meaning of Section 424(d) of the Code)
more than ten percent of the total combined voting power of all classes of stock
of the Employer or of any Subsidiary or Parent Corporation thereof, unless (a)
the Option Price under such Option is at least 110 percent of the Fair Market
Value of a share of Common Stock on the date the Option is granted and (b) the
Termination Date of such Option is a date not later than the day preceding the
fifth anniversary of the date on which the Option is granted.

        6.5.  Manner of Exercise and Payment:  An Option, or portion thereof,
shall be exercised by delivery of a written notice of exercise to the Company
and payment of the full price of the shares being purchased pursuant to the
Option.  An Optionee may exercise an Option with respect to less than the full
number of shares for which the Option may then be exercised, but an Optionee
must exercise the Option in full shares of Common Stock.  The price of Common
Stock purchased pursuant to an Option, or portion thereof, may be paid:

        a.  in United States dollars in cash or by check, bank draft or money
   order payable to the order of the Company.

        b.  through the delivery of shares of Common Stock with an aggregate
   Fair Market Value on the date of exercise equal to the Option Price, or

        c.  by any combination of the above methods of payment.

The Committee shall determine acceptable methods for tendering Common Stock as
payment upon exercise of an Option and may impose such limitations and
prohibitions on the use of Common Stock to exercise an Option as it deems
appropriate, including, without limitation, any limitation or prohibition
designed to avoid certain accounting consequences which may result from the use
of Common Stock as payment upon exercise of an Option.

        6.6.  Withholding Taxes:  The Company may, in its discretion, require an
Optionee to pay to the Company at the time of exercise the amount that the
Company deems necessary to satisfy its obligation to withhold Federal, state or
local income or other taxes incurred by reason of the exercise.  Upon or prior
to the exercise of an Option requiring tax withholding, an Optionee may make a
written election to have shares of Common Stock withheld by the Company from the
shares otherwise to be received.  The number of shares so withheld shall have an
aggregate Fair Market Value on the date of exercise sufficient to satisfy the
applicable withholding taxes.  The acceptance of any such
<PAGE>
 
election by an Optionee shall be at the sole discretion of the Committee.  Where
the exercise of an Option does not give rise to an obligation to withhold
Federal income taxes on the date of exercise, the Company may, in its
discretion, require an Optionee to place shares of Common Stock purchased under
the Option in escrow for the benefit of the Company until such time as Federal
income tax withholding is required on amounts included in the gross income of
the Optionee as a result of the exercise of an Option.  At such time, the
Company, in its discretion, may require an Optionee to pay to the Company the
amount that the Company deems necessary to satisfy its obligation to withhold
Federal, state or local income or other taxes incurred by reason of the exercise
of the Option, in which case the shares of Common Stock will be released from
escrow to the Optionee.  Alternatively, subject to acceptance by the Committee,
in its sole discretion, an Optionee may make a written election to have shares
of Common Stock held in escrow applied toward the Company's obligation to
withhold Federal, state or local income or other taxes incurred by reason of the
exercise of the Option, based on the Fair Market Value of the shares on the date
of the termination of the escrow arrangement.  Upon application of such shares
toward the Company's withholding obligation, any shares of Common Stock held in
escrow and not, in the judgment of the Committee, necessary to satisfy such
obligation shall be released from escrow to the Optionee.

        6.7.  Stock Appreciation Rights:  At or after the grant of an Option,
the Committee, in its discretion, may provide an Optionee with an alternate
means of exercising an Option, or a designated portion thereof, by granting the
Optionee a stock appreciation right.  A "stock appreciation right" is a right to
receive, upon exercise of an Option or any portion thereof, in the Committee's
sole discretion, an amount of cash equal to, and/or shares of Common Stock
having a Fair Market Value on the date of exercise equal to, the excess of the
Fair Market Value of a share of Common Stock on the date of exercise over the
Option Price, multiplied by the number of shares of Common Stock that the
Optionee would have received had the Option or portion thereof been exercised
through the purchase of shares of Common Stock at the Option Price, provided
that (a) such Option or portion thereof has been designated as exercisable in
this alternative manner, (b) such Option or portion thereof is otherwise
exercisable, and (c) the Fair Market Value of a share of Common Stock on the
date of exercise exceeds the Option Price.

        6.8.  Nontransferability of Options:  Each Option shall, during the
Optionee's lifetime, be exercisable only by the Optionee, and neither it nor any
right hereunder shall be transferable otherwise than by will or the laws of
descent and distribution or be subject to attachment, execution or other similar
process.  In the event of any attempt by the Optionee to alienate, assign,
pledge, hypothecate or otherwise dispose of an Option or of any right hereunder,
except as provided for herein, or in the event of any levy or any attachment,
execution or similar process upon the rights or interest hereby conferred, the
Company may terminate the Option by notice to the Optionee and the Option shall
thereupon become null and void.

        6.9.  Cessation of Employment of Optionee:

        a.  Cessation of Employment other than by Reason of Retirement,
   Disability or Death.  If an Optionee shall cease to be employed by the
   Company otherwise than by reason of Retirement, Disability, or death, each
   Option held by the Optionee, together with all rights hereunder, shall
   terminate on the date of cessation of employment, to the extent not
   previously exercised.
<PAGE>
 
        b.  Cessation of Employment by Reason of Retirement or Disability.  If
   an Optionee shall cease to be employed by the Company by reason of Retirement
   or Disability, each Option held by the Optionee shall remain exercisable, to
   the extent it was exercisable at the time of cessation of employment, until
   the earliest of:

         i.  the Termination Date,

         ii.  the death of the Optionee, or such later date not more than one
       year after the death of the Optionee as the Committee, in its discretion,
       may provide pursuant to Section 6.9(c) of the Plan,

         iii.  the third anniversary of the date of the cessation of the
       Optionee's employment, if employment ceased by reason of Retirement, or

         iv.  the first anniversary of the date of the cessation of the
       Optionee's employment by reason of Disability;

   and thereafter all such Options shall terminate together with all rights
   hereunder, to the extent not previously exercised.

        c.  Cessation of Employment by Reason of Death.  In the event of the
   death of the Optionee, while employed by the Company, an Option may be
   exercised at any time or from time to time prior to the earlier of the
   Termination Date or the first anniversary of the date of the Optionee's
   death, by the person or persons to whom the Optionee's rights under each
   Option shall pass by will or by the applicable laws of descent and
   distribution, to the extent that the Optionee was entitled to exercise such
   Option on the Optionee's date of death.  In the event of the death of the
   Optionee while entitled to exercise an Option pursuant to Section 6.9(b), the
   Committee, in its discretion, may permit such Option to be exercised at any
   time or from time to time prior to the Termination Date during a period of up
   to one year from the death of the Optionee, as determined by the Committee,
   by the person or persons to whom the Optionee's rights under each Option
   shall pass by will or by the applicable laws of descent and distribution, to
   the extent that the Option was exercisable at the time of cessation of the
   Optionee's employment.  Any person or persons to whom an Optionee's rights
   under an Option have passed by will or by the applicable laws of descent and
   distribution shall be subject to all terms and conditions of the Plan and the
   Option applicable to the Optionee.

        6.10.  Notification of Sales of Common Stock:  Any Optionee who disposes
of shares of Common Stock acquired upon the exercise of an ISO either (a) within
two years after the date of the grant of the ISO under which the stock was
acquired or (b) within one year after the transfer of such shares to the
Optionee, shall notify the Company of such disposition and of the amount
realized upon such disposition.
<PAGE>
 
                                  ARTICLE VII

                LIMITATIONS AND ACCELERATIONS ON EXERCISABILITY

        7.1.  Notwithstanding any other provision of this Plan, in the case of
an ISO, the aggregate Fair Market Value (determined at the time the ISO is
granted) of the shares of Common Stock with respect to which all "incentive
stock options" (within the meaning of Section 422 of the Code) are first
exercisable by the Optionee during any calendar year (under this Plan and under
all other incentive stock option plans of the Employer, any Subsidiary and any
Parent Corporation) shall not exceed $100,000.

        7.2.  Each Option granted under the Plan shall have a limited right of
surrender allowing the Optionee to surrender that Option within the 30-day
period following a Change of Control Event and to receive cash, in lieu of
exercising the Option, in the amount by which the highest "COC Fair Market
Value" (as hereinafter defined) of the number of shares of Common Stock covered
by the Option during the 60 days preceding the date on which the Change of
Control Event occurs exceeds the exercise price for the shares of Common Stock
covered by the Option.  For this purpose, the "COC Fair Market Value" of the
Common Stock means the highest closing price of one share of Common Stock as
reported on the New York Stock Exchange Composite Tape.  If the Common Stock is
not listed or admitted to trading on the New York Stock Exchange, the COC Fair
Market Value of the Common Stock shall be the closing price of one share of
Common Stock on the principal national securities exchange on which the Common
Stock is listed or admitted to trading, or, if the Common Stock is not listed or
admitted to trading on any national securities exchange, the last quoted sale
price or, if not so quoted, the average of the high bid and low asked prices in
the over-the-counter market of the Common Stock, as reported by the National
Association of Securities Dealers, Inc. Automated Quotations System ("NASDAQ")
or such other system then in use, or, if on any such date the Common Stock is
not quoted by any such organization, the average of the closing bid and asked
prices of the Common Stock as furnished by a professional market maker making a
market in the Common Stock selected by the Board.  If on any such date no market
maker is making a market in the Common Stock or other Stock, the COC Fair Market
Value shall be determined in good faith by the Continuing Directors who are not
Disinterested Persons.  For purposes of this Section 7.2:

        (a) "Change of Control Event" means any one of the following:  (i)
   Continuing Directors no longer constitute at least two-thirds of the
   Directors constituting the Board; (ii) any person or groups (as defined in
   Rule 13d-5 under the Securities Exchange Act of 1934, as amended ("Exchange
   Act")), together with its affiliates, becomes the beneficial owner, directly
   or indirectly, of 20% or more of the Harley-Davidson, Inc.'s then outstanding
   Common Stock or 20% or more of the voting power of Harley-Davidson, Inc.'s
   then outstanding securities entitled generally to vote for the election of
   Harley-Davidson, Inc.'s Directors; (iii) the approval by Harley-Davidson,
   Inc.'s stockholders of the merger or consolidation of Harley-Davidson, Inc.
   with any other corporation, the sale of substantially all of Harley-Davidson,
   Inc.'s assets or the liquidation or dissolution of Harley-Davidson, Inc.,
   unless in the case of a merger or consolidation, the Continuing Directors who
   are Disinterested Persons  in office immediately prior to such merger or
   consolidation constitute at least two-thirds of the directors constituting
   the board of directors of the surviving corporation of such merger or
   consolidation and any parent (as defined in Rule 12b-2 under the Exchange
   Act) of such corporation; or (iv) at least two-thirds of the Continuing
   Directors in office immediately prior to any other action proposed to be
   taken by Harley-Davidson, Inc.'s stockholders or by the Board determine that
   such proposed action, if taken, would constitute a change of control of
   Harley-Davidson, Inc. and such action is taken; and
<PAGE>
 
        (b) "Continuing Director" means any person who either (i) was a Director
   on November 1 1989, or (ii) was designated before such person's initial
   election as a Director as a Continuing Director by a majority of the
   Continuing Directors.


                                  ARTICLE VIII

                                  ADJUSTMENTS

        8.1.  If (a) the Company shall at any time be involved in a transaction
to which Section 424(a) of the Code is applicable; (b) the Company shall declare
a dividend payable in, or shall subdivide or combine, its Common Stock; or (c)
any other event shall occur which in the judgment of the Committee necessitates
an adjustment to prevent dilution or enlargement of the benefits or potential
benefits intended to be made available under the Plan, then the Committee may,
in such manner as it may deem equitable, adjust any or all of (i) the number and
type of securities subject to the Plan and which thereafter may be the subject
of Options; (ii) the number and type of securities subject to outstanding
Options; (iii) the Option Price with respect to any Option; and (iv) the number
of shares of Common Stock that may be issued pursuant to Options granted to an
Optionee in any calendar year; provided, however, that each such adjustment, in
the case of ISOs, shall be made in such manner as not to constitute a
"modification" within the meaning of Section 424(h)(3) of the Code.  The
judgment of the Committee with respect to any matter referred to in this Article
shall be conclusive and binding upon each Optionee.


                                   ARTICLE IX

                       AMENDMENT AND TERMINATION OF PLAN

        9.1.  The Board may at any time, or from time to time, suspend or
terminate the Plan in whole or in part or amend it in such respects as the Board
may deem appropriate, provided, however, that no such amendment shall be made,
which would, without approval of the shareholders:

        a.  materially modify the eligibility requirements for receiving
   Options;

        b.  increase the aggregate number of Shares of Common Stock which may be
   issued pursuant to Options granted under the Plan, except as is provided for
   in accordance with Article VIII of the Plan;

        c.  increase the number of shares of Common Stock which may be issued
   pursuant to Options granted to any Optionee in any calendar year, except as
   is provided for in accordance with Article VIII of the Plan;

        d.  reduce the minimum Option Price, except as is provided for in
   accordance with Article VIII of the Plan;

        e.  extend the period of granting Options; or

        f.  materially increase in any other way the benefits accruing to
   Optionees.
<PAGE>
 
        9.2.  No amendment, suspension or termination of this Plan shall,
without the Optionee's consent, alter or impair any of the rights or obligations
under any Option theretofore granted to an Optionee under the Plan.

        9.3.  The Board may amend this Plan, subject to the limitations cited
above, in such manner as it deems necessary to permit the granting of Options
meeting the requirements of future amendments or issued regulations, if any, to
the Code.


                                   ARTICLE X

                        GOVERNMENT AND OTHER REGULATIONS

        10.1.  The obligation of the Company to issue or transfer and deliver
shares for Options exercised under the Plan shall be subject to all applicable
laws, regulations, rules, orders and approvals which shall then be in effect and
required by governmental entities and the stock exchanges on which Common Stock
is traded.


                                   ARTICLE XI

                            MISCELLANEOUS PROVISIONS

        11.1.  Plan Does Not Confer Employment or Shareholder Rights:  The right
of the Employer to terminate (whether by dismissal, discharge, retirement or
otherwise) the Optionee's employment with it at any time at will, or as
otherwise provided by any agreement between the Company and the Optionee, is
specifically reserved.  Neither the Optionee nor any person entitled to exercise
the Optionee's rights in the event of the Optionee's death shall have any rights
of a shareholder with respect to the shares subject to each Option, except to
the extent that, and until, such shares shall have been issued upon the exercise
of each Option.

        11.2.  Plan Expenses:  Any expenses of administering this Plan shall be
borne by the Company.

        11.3.  Use of Exercise Proceeds:  Payments received from Optionees upon
the exercise of Options shall be used for the general corporate purposes of the
Company, except that any stock received in payment may be retired, or retained
in the Company's treasury and reissued.

        11.4.  Indemnification:  In addition to such other rights of
indemnification as they may have as members of the Board, or the Committee, the
members of the Committee and the Board shall be indemnified by the Company
against all costs and expenses reasonably incurred by them in connection with
any action, suit or proceeding to which they or any of them may be party by
reason of any action taken or failure to act under or in connection with the
Plan or any Option granted thereunder, and against all amounts paid by them in
settlement thereof (provided such settlement is approved by independent legal
counsel selected by the Company) or paid by them in satisfaction of a judgment
in any such action, suit or proceeding, except a judgment based upon a finding
of bad faith; provided that upon the institution of any such action, suit or
proceeding a Committee or Board member shall, in writing, give the Company
notice thereof and an opportunity, at its own expense, to handle and defend the
same before such Committee or Board member undertakes to handle and defend it on
such member's own behalf.
<PAGE>
 
                                  ARTICLE XII

                    SHAREHOLDER APPROVAL AND EFFECTIVE DATES

        12.1.  The Plan shall become effective when it is adopted by the Board.
However, the Plan and all Options shall terminate after the passage of one year
from the date the Plan was adopted by the Board unless:

        a.  within such one year period, the Plan is approved by the vote at a
   meeting of the shareholders of Harley-Davidson, Inc. of the holders of a
   majority of the outstanding shares of Harley-Davidson, Inc. entitled to vote;
   provided that if at a meeting of such shareholders held within such one year
   period, the Plan is not so approved, the Plan and all Options shall terminate
   at the time of that meeting of shareholders; or

        b.  within such one year period, the Plan is approved by the written
   consent of the holders of a majority of the outstanding shares of Harley-
   Davidson, Inc. entitled to vote.

Options may not be granted under the Plan after May 13, 2000.

<PAGE>
 
                                                                   EXHIBIT 10.13
                             HARLEY-DAVIDSON, INC.
                           RESTRICTED STOCK AGREEMENT


     AGREEMENT made as of the ____ day of __________, 199__, between Harley-
Davidson, Inc. (the "Company"), and ___________________ (the "Participant").
Unless the context otherwise requires, as used herein the term "Company" shall
include all subsidiaries of the Company.

     WHEREAS, on _______________, 199__ (the "Grant Date") the Company granted
the Participant _______________________________ (_______) shares of restricted
common stock of the Company subject to the terms of this Agreement (the
"Restricted Stock"); and

     WHEREAS, the Participant desires to accept the grant of such restricted
stock pursuant to the terms of this Agreement.

     NOW, THEREFORE, the parties agree as follows:

     1.  CERTAIN DEFINITIONS.  For purposes of this Agreement, the following
terms shall have the following definitions:

               a.  "Cause" shall mean (1) Participant's conviction of a felony
     or a plea by the Participant of no contest to a felony, (2) willful
     misconduct on the part of the Participant that is materially and
     demonstrably detrimental to the Company or (3) Participant's willful
     refusal to perform requested duties consistent with his office, position or
     status with the Company (other than as a result of the Participant's
     physical or mental disability).  With respect to subsections (2) and (3) of
     this paragraph, Cause shall be determined by a majority of the Committee at
     a meeting held after reasonable notice to the Participant and including an
     opportunity for the Participant and his counsel to be heard.  All
     determinations of the Committee hereunder shall be final.

               b.  "Committee" shall mean the Human Resources Committee of the
     Board of Directors of the Company, or any successor committee thereto.

               c.  "Restricted Period" shall mean the period beginning on the
     Grant Date and ending on the __________ (____) anniversary of the Grant
     Date or such earlier time as provided herein.

          2.  ISSUANCE OF SHARES.  Subject to the restrictions set forth herein,
the Company agrees to issue the Restricted Stock for the benefit of the
Participant effective as of the Grant Date.

          3.  RESTRICTIONS ON THE RESTRICTED STOCK.  During the Restricted
Period, the Restricted Stock may not be sold, transferred, pledged or otherwise
alienated or hypothecated.

          4.  TERMINATION OF EMPLOYMENT.  If during the Restricted Period the
Company terminates the Participant's employment with the Company for Cause or
the Participant terminates his employment with the Company, all shares of the
Restricted Stock shall upon such termination of employment be forfeited and
returned to the Company.  If during the Restricted Period the Participant
<PAGE>
 
dies or the Company terminates the Participant's employment with the Company
other than for Cause, the Restricted Period shall terminate upon such
termination of employment and all of the shares of Restricted Stock shall become
free of the restrictions set forth herein other than Section 7 hereof.

          5.  REGISTRATION AND HOLDING CERTIFICATE.  The Participant hereby
waives during the Restricted Period any right to receive a certificate for the
Restricted Stock registered in the Participant's name and agrees instead that
the Company shall have the right to deliver the Restricted Stock to Firstar
Trust Company, as custodian, or to its nominee, and to cause a certificate to be
registered in the name of such custodian or its nominee, provided that the
custodian agrees to pay to the Participant the net amount of all cash dividends
received by it in respect of the Restricted Stock, determined after deducting
any taxes required to be withheld in respect of such dividends, as contemplated
by Section 6 hereof, and to vote such shares in accordance with the instructions
of the Participant.  If the Restricted Stock is forfeited pursuant to the terms
of this Agreement, the custodian is authorized to transfer the Restricted Stock
back to the Company.  During the Restricted Period the certificates issued in
respect of the Restricted Stock (including any stock dividends thereon) shall
bear the following legend:

          The transferability of this Certificate and the shares of stock
     represented hereby are subject to the terms and conditions (including
     forfeiture) contained in an Agreement entered into between the beneficial
     owner and Harley-Davidson, Inc.  A copy of such Agreement is on file in the
     office of the Secretary of Harley-Davidson, Inc., 3700 West Juneau Avenue,
     Milwaukee, Wisconsin  53208.

In addition, certificates issued in respect of the Restricted Stock may bear a
legend in substantially the following form, as determined by the Committee, both
during and after the Restricted Period:

          The shares represented by this Certificate have not been registered
     under the Securities Act of 1933, as amended (the "Act"), or under any
     state securities laws.  These shares may not be sold or otherwise
     transferred except pursuant to an effective registration statement filed
     under the Act and any applicable state securities laws or pursuant to an
     exemption therefrom.

          6.  PROVISION FOR WITHHOLDING TAXES.  Within thirty (30) days after
(i) the Restricted Period terminates; or (ii) the Grant Date (if the Participant
has elected, pursuant to Section 83(b) of the Internal Revenue Code of 1986, as
amended, to include in gross income an amount equal to the fair market value of
the Restricted Stock), the Participant (or his legal representative, beneficiary
or heir) shall pay to the Company in cash an amount equal to the Federal, state
and local income taxes and all other taxes that the Company is required to
withhold in respect of the Restricted Stock, or shall make such other
arrangements for the proper payment of all such taxes as shall be satisfactory
to the Company.  Until such payment or other satisfactory arrangement shall have
been made, the Company will not be required to make delivery of the Restricted
Stock and, to the extent permitted by law, shall have the right (but not the
obligation), without notice to the Participant, to retain or sell a sufficient
number of shares of the Restricted Stock to cover the amount of any such taxes
required to be withheld.  In the event the Participant makes the election
pursuant to Section 83(b) referred to above, the Participant shall submit to the
Secretary of the Company within thirty (30) days after the Grant Date a copy of
the statement required to be submitted by the Participant to the corporation
pursuant to Treasury Regulation 1.83-2.  In addition, the Company and the
custodian shall have the right to withhold or deduct from any payment of any
kind otherwise due to the Participant or any nominee (including any dividends
payable with respect to the shares of Restricted Stock) the amount
<PAGE>
 
of any such taxes required to be withheld.

          7.  SALES SUBJECT TO RULE 144.  If the Participant is an "affiliate"
of the Company or the Restricted Stock constitutes "restricted securities",
within the meaning of such quoted terms in Rule 144 promulgated under the
Securities Act of 1933, as amended, at the time the Participant proposes to sell
any shares of the Restricted Stock, the Participant will make any such sales
only (i) in compliance with said Rule 144, including the requirement that, under
certain circumstances, the Participant shall file a notice of such proposed sale
on Form 144 with the Securities and Exchange Commission and the New York Stock
Exchange, or (ii) pursuant to another applicable exemption from the registration
requirements of the Securities Act of 1933, as amended.

          8.  NO EMPLOYMENT RIGHTS.  The grant of Restricted Stock hereunder
shall not confer on the Participant any right to be retained in the employ of
the Company.  The right of the Company to terminate (whether by dismissal,
discharge or otherwise) the Participant's employment with it at any time or as
otherwise provided in any agreement between the Company and the Participant is
specifically reserved.

          9.  GOVERNING LAW.  This Agreement shall be governed by and
interpreted in accordance with the internal laws of the State of Wisconsin.

          IN WITNESS WHEREOF, the parties have caused this Agreement to be duly
executed as of the date written above.

                                                HARLEY-DAVIDSON, INC.
ATTEST:
 
 
 
__________________________                 By: ___________________________
 
 
 
 
 
 
                                           _______________________________

<PAGE>
 
                                                                   EXHIBIT 10.14
                          SEVERANCE BENEFITS AGREEMENT


     THIS AGREEMENT, entered into as of the ____ day of ___________, 199_, by
and between ______________________, a __________________________ ("Employer"),
and _______________________________ ("Executive").

     WHEREAS, Employer desires to continue to attract and retain skilled and
dedicated management employees;

     WHEREAS, Executive is currently employed by Employer in an executive
capacity and has unique skills and abilities that are of benefit to Employer;
and

     WHEREAS, Employer desires to provide Executive certain assurances regarding
severance pay and other benefits in the event of a Covered Termination (as
defined below).

     NOW, THEREFORE, in consideration of the premises and other good and
valuable consideration, the parties hereby agree as follows:

     1.  Not an Employment Agreement.  This Agreement is not an employment
         ---------------------------                                      
agreement and shall not change the employment relationship between Employer and
Executive.  Except as expressly provided herein, this Agreement shall not amend
or alter the terms of, or limit the benefits to Executive under, any existing or
future employment, transition, change of control or other agreement between
Executive and Employer.  This Agreement shall not be amended by any such future
agreement unless such future agreement specifically provides that the terms of
this Agreement shall be amended.  Anything in this Agreement to the contrary
notwithstanding and subject to any existing or future employment or other
agreement between Employer and Executive, (a) Executive may terminate
Executive's employment with Employer at any time and for any reason and (b)
Employer may terminate Executive's employment with Employer at any time and for
any reason.

     2.  Definitions.
         ----------- 

          a.  Affiliate.  "Affiliate" shall mean any parent, subsidiary or other
              ---------                                                         
     affiliate of Employer.

          b.  Base Salary Amount.  "Base Salary Amount" shall mean (1) the
              ------------------                                          
     amount of Executive's average monthly base salary during either (i) if
     Executive has been employed by Employer for twelve (12) or more consecutive
     months immediately prior to the Termination Date, the twelve (12)
     consecutive months immediately prior to the Termination Date or (ii) if
     Executive has been employed by Employer for less than twelve (12)
     consecutive months immediately prior to the Termination Date, the
     consecutive months of Executive's employment with Employer immediately
     prior to the Termination Date, multiplied by (2) either (i) if Executive
     has been employed by Employer for twenty four (24) or more consecutive
     months immediately prior to the Termination Date, twelve (12) or (ii) if
     Executive has been employed by Employer for less than twenty four (24)
     consecutive months immediately prior to the Termination Date, six (6).
<PAGE>
 
          c. Benefit Period.  "Benefit Period" shall mean (1) if Executive has
             --------------                                                   
     been employed by Employer for twenty four (24) or more consecutive months
     immediately prior to the Termination Date, the twelve (12) consecutive
     months immediately following the Termination Date or (2) if Executive has
     been employed by Employer for less than twenty four (24) consecutive months
     immediately prior to the Termination Date, the six (6) consecutive months
     immediately following the Termination date.

          d.  Cause.  "Cause" shall mean:
              -----                      

               (1) the conviction of Executive of a felony or a crime involving
          moral turpitude, theft or fraud; or

               (2) Executive's refusal to perform duties as directed in good
          faith by Executive's supervisor, which failure is not cured within 10
          days after written notice thereof from Employer to Executive; or

               (3)  Executive's engaging in sexual harassment or any act
          involving theft or fraud with respect to Employer or any of its
          parents, subsidiaries or other affiliates, as determined by the Chief
          Executive Officer of Employer; or

               (4) Executive's reckless conduct or willful misconduct which
          results in substantial harm (in relation to Executive's annual
          compensation), as determined by the Chief Executive Officer of
          Employer, whether financial, reputational or otherwise, to Employer or
          any of its parents, subsidiaries or other affiliates.

          e.  Covered Termination.  "Covered Termination" shall mean Employer's
              -------------------                                              
     termination of Executive's employment with Employer other than (1) for
     Cause or (2) in connection with the death or Disability of Executive.
     Notwithstanding the foregoing, the transfer of Executive's employment to
     any Affiliate shall not be a Covered Termination.

          f.  Disability.  "Disability" shall have the meaning assigned to it in
              ----------                                                        
     the long-term disability insurance policy then provided or made available
     to Executive by or through Employer.  If there is then no such policy or
     such term is not defined therein, then "Disability" shall mean Executive's
     incapacity due to physical or mental illness causing Executive to be absent
     from the full-time performance of Executive's duties with Employer for
     sixty (60) consecutive days.

          g.  Stock Plans.  "Stock Plans" shall mean Employer's 1986 Stock
              -----------                                                 
     Option Plan, Employer's 1988 Stock Option Plan, Employer's 1990 Stock
     Option Plan, Employer's Long Term Incentive Plan, Employer's Long Term
     Incentive Plan II and any other existing or future employee benefit plans
     of Employer providing for the issuance of stock options, stock appreciation
     rights or restricted stock.

          h.  Termination Date.  "Termination Date" shall mean the date on which
              ----------------                                                  
     a Covered Termination is effective, which date shall not be less than
     twenty-five (25) days after the date the Termination Notice is delivered to
     Executive.
<PAGE>
 
          i.  Termination Notice Date.  "Termination Notice Date" shall mean the
              -----------------------                                           
     date on which written notice is delivered by Employer to Executive stating
     that the Executive's employment is being terminated pursuant to a Covered
     Termination and setting forth the Termination Date.

     3.   Severance Benefits.  In the event of a Covered Termination and in lieu
          ------------------                                                    
of any benefits or other amounts that would otherwise be payable by Employer to
Executive as a result of, arising out of or following such Covered Termination,
Executive shall be entitled to all of the following:

          a.  a lump sum payment, payable within thirty (30) days following the
     Termination Date, equal to the Base Salary Amount.

          b.  during the Benefit Period or the period beginning on the
     Termination Date and ending on the date Executive becomes employed on a
     substantially full-time basis, whichever is shorter, Employer shall make
     available to Executive coverage under Employer's medical, dental and life
     insurance plans on the same terms as such plans are made available to
     Employer's salaried employees generally.

          c.  during the Benefit Period or the period beginning on the
     Termination Date and ending on the date Executive becomes employed on a
     substantially full-time basis, whichever is shorter, Employer shall
     maintain any split-dollar life insurance on Executive's life owned by
     Employer and shall pay the premiums (for such period) due on any split-
     dollar life insurance on Executive's life owned by Executive.

          d.  any other benefits payable pursuant to the terms of the Stock
     Plans (and applicable agreements thereunder) and any incentive
     compensation, pension, 401(k), retirement, savings or deferred compensation
     plans.

          e.  reimbursement of any expenses incurred by Executive in the
     ordinary course of employment prior to the Termination Date consistent with
     Employer's then existing expense reimbursement policy.

     4.   No Mitigation.  Executive shall not be required to mitigate the amount
          -------------                                                         
of any payment or benefit provided for in Section 3 hereof by seeking other
employment or otherwise, nor will the amount provided for in Section 3(a) hereof
be reduced by any compensation earned by Executive as a result of employment by
another employer after the Termination Date.

     5.   Exclusivity.
          ----------- 

          a.  The benefits provided for herein are intended to constitute a
     minimum, but noncumulative, benefit package for Executive in the event of a
     Covered Termination.  If Executive has or claims to have any Claims (as
     defined below), Executive may elect to assert such Claims.  If, however,
     Executive does formally assert one or more Claims in a writing submitted to
     Employer, or an appropriate body to determine such Claims, for the legal
     enforcement of such Claims, such writing shall constitute an irrevocable
     waiver and disclaimer of Executive's benefits and rights under this
     Agreement.
<PAGE>
 
          b.  As a condition of receiving the benefits provided for herein,
     Executive shall be required to execute, prior to receiving any benefits
     hereunder, a release of all other claims against Employer arising out of
     such Covered Termination (the "Claims"), including but not limited to any
     and all claims arising out of contract (written, oral, or implied in law or
     in fact), tort (including negligent and intentional acts), or state,
     federal or local law (including discrimination on any basis whatsoever), in
     a form reasonably satisfactory to Employer.

          c.  If Executive has received benefits under this Agreement for a
     Covered Termination and thereafter asserts any Claims, Executive shall,
     notwithstanding any other agreement to the contrary, return to Employer all
     benefits received hereunder as a condition of being allowed to assert any
     such Claims.  If for any reason Executive cannot legally be compelled to
     return such benefits, Employer shall be given, to the extent allowed by
     law, credit for all amounts received by Executive under this Agreement
     against any other amounts otherwise due to Executive arising out of any
     such Claims.  Notwithstanding the foregoing, this Section 5(c) shall not be
     construed to limit or otherwise modify the terms of any release executed by
     Executive pursuant to Section 5(b) hereof or otherwise.

     6.   Other Termination.  In the event Executive's employment with Employer
          -----------------                                                    
terminates other than pursuant to a Covered Termination, including without
limitation, a termination for Cause, termination by reason of Executive's death,
Disability or retirement or a voluntary termination by Executive, Executive
shall be entitled to no benefits or rights under this Agreement.

     7.   Amendment, Termination and Assignment.  This Agreement may be amended,
          -------------------------------------                                 
terminated or superseded only by a written instrument signed by Executive and
Employer.  This Agreement may not be assigned by Executive.

     8.   Transfer of Employment.  If Executive's employment is transferred to
          ----------------------                                              
any Affiliate, such Affiliate shall assume Employer's obligations hereunder and
following such transfer such Affiliate shall be deemed the "Employer" for
purposes of this Agreement.

     9.   Headings.  Headings used herein are for convenience only and shall not
          --------                                                              
constitute a part of or affect the meaning or interpretation of this Agreement.

     10.  Governing Law; Venue.  This Agreement shall be deemed to have been
          --------------------                                              
made and executed in the State of Wisconsin and the validity, interpretation and
enforcement hereof shall be governed by the internal laws of the State of
Wisconsin.  In the event of any dispute arising from or in connection with this
Agreement, Executive consents and agrees to in personam jurisdiction and to
                                            -----------                    
venue exclusively in either the Circuit Court for Milwaukee County, Wisconsin,
or the United States District Court for the Eastern District of Wisconsin,
located in Milwaukee, Wisconsin.

          IN WITNESS WHEREOF, the parties have executed this Agreement at
Milwaukee, Wisconsin as of the date first above written.

EXECUTIVE:                    EMPLOYER:

                                    HARLEY-DAVIDSON, INC.



____________________________________  By:  ______________________________

<PAGE>
 
                                                                      EXHIBIT 11
                             HARLEY-DAVIDSON, INC.

                    COMPUTATION OF EARNINGS PER COMMON SHARE
                              ASSUMING NO DILUTION
                                  (Unaudited)

                    (In thousands, except per share amounts)
<TABLE>
<CAPTION>
 
  
                                                                            Year Ended December 31,
                                                                       1994           1993         1992
                                                                     ---------      ---------     --------
<S>                                                                  <C>            <C>           <C>
     Computation of net income (loss)                                                       
---------------------------------------------------------------                             
     Income before extraordinary item and accounting changes          $104,272      $ 18,443      $54,173
     Extraordinary item, net of tax                                          -             -         (388)
     Accounting changes, net of tax                                          -       (30,328)           -
                                                                      --------      --------      -------
     Net income (loss) used in computing earnings                                           
      per common share assuming no dilution                           $104,272      $(11,885)     $53,785
                                                                      ========      ========      =======
                                                                                            
                                                                                            
     Weighted average common shares outstanding and shares                                  
      used in computing earnings (loss) per common share                                    
      assuming no dilution                                              76,198        75,900       71,778
                                                                      ========      ========      =======
                                                                                            
     Earnings (loss) per common share assuming no dilution:                                 
      Income before extraordinary item and accounting changes         $   1.37      $    .24      $   .76
      Extraordinary item, net of tax                                         -             -         (.01)
      Accounting changes, net of tax                                         -          (.40)           -
                                                                      --------      --------      -------
                                                                                            
      Net income (loss)                                               $   1.37      $   (.16)     $   .75
                                                                      ========      ========      =======
</TABLE>
<PAGE>
 
                             HARLEY-DAVIDSON, INC.

                    COMPUTATION OF EARNINGS PER COMMON SHARE
                             ASSUMING FULL DILUTION
                                  (Unaudited)
                    (In thousands, except per share amounts)
<TABLE>
<CAPTION>
 
 
                                                                            Year Ended December 31,
                                                                        1994        1993           1992
                                                                      --------     ---------      --------
<S>                                                                   <C>          <C>            <C>
     Computation of net income (loss)                                                       
---------------------------------------------------------------                             
     Income before extraordinary item and accounting changes          $104,272     $ 18,443       $54,173
     Interest expense on Harley-Davidson, Inc. 7 1/4%                                       
      convertible subordinated debentures outstanding,                                      
      net of tax                                                             -            -         1,538
                                                                      --------     --------       -------
     Income used in computing earnings per common share                                     
      assuming full dilution before extraordinary item                                      
      and accounting changes                                           104,272       18,443        55,711
     Extraordinary item, net of tax                                          -            -          (388)
     Accounting changes, net of tax                                          -      (30,328)            -
                                                                      --------     --------       -------
     Net income (loss) used in computing earnings per                                       
      common share assuming full dilution                             $104,272     $(11,885)      $55,323
                                                                      ========                    =======
                                                                                            
                                                                                            
     Computation of shares                                                                  
---------------------------------------------------------------                             
     Weighted average common shares outstanding                         76,198       75,900        71,778
     Incremental shares created assuming exercise at the                                    
      beginning of the period of stock options outstanding                                  
      at the end of the period using period-end market                                      
       price when higher than average                                        -**          -*        1,222
     Shares issuable upon conversion of outstanding Harley-                                 
      Davidson, Inc. 7 1/4% convertible subordinated                                        
      debentures                                                             -            -         3,512
                                                                      --------     --------       -------
     Shares used in computing earnings (loss) per common                                    
      share assuming full dilution                                      76,198       75,900        76,512
                                                                      ========     ========       =======
                                                                                            
     Earnings (loss) per common share assuming full dilution:                               
      Income before extraordinary item                                $   1.37     $    .24       $   .73
      Extraordinary item, net of tax                                         -            -          (.01)
      Accounting changes, net of tax                                         -         (.40)            -
                                                                      --------     --------       -------
                                                                                            
      Net income (loss)                                               $   1.37     $   (.16)      $   .72
                                                                      ========     ========       =======
 
</TABLE>
     * Earnings (loss) per common share assuming full dilution generally
      includes the dilutive effect of outstanding stock options. During 1993,
      the effect of stock options had an antidilutive effect and, accordingly,
      was excluded from the calculations.

     **During 1994, the effect of stock options had an immaterial effect and,
     accordingly, was excluded from the calculations.

<PAGE>
 
                                                                      EXHIBIT 21
                                                                      ----------


                             HARLEY-DAVIDSON, INC.

                                 SUBSIDIARIES

                                                      State/Country
                                                           of
    Name                                              Incorporation
    ----                                              -------------
H-D Michigan, Inc.                                      Michigan
      Harley-Davidson Motor Company                     Wisconsin
Harley-Davidson Transportation Co., Inc.                Delaware
Harley-Davidson Foreign Sales Corporation               Barbados
Cycom Business Systems, Inc.                            Ohio
Harley-Davidson Holding Co., Inc.                       Delaware
      Harley-Davidson GmbH                              Germany
      Harley-Davidson Japan, KK                         Japan
      Harley-Davidson UK, Limited                       England
Buell Distribution Corporation                          Wisconsin
Renovation Realty Investment Services, Inc.             Wisconsin
Trihawk, Inc.                                           Wisconsin
Highland Insurance Service, Inc.                        Wisconsin
Holiday Rambler LLC                                     Indiana
HR Holding Corporation                                  Wisconsin
HR Leasing Corporation                                  Wisconsin
      State Road Properties L.P.                        Delaware
Holiday Holding Corporation                             Texas
      Holiday World, Inc.                               Indiana
      Holiday World, Inc.                               Washington
      Holiday World, Inc.                               Texas
      Holiday World, Inc.                               Florida
      Holiday World, Inc.                               New Mexico
      Holiday World, Inc.                               Oregon
      Holiday World, Inc.                               California
      RV Holiday World, Inc.                            Massachusetts

<PAGE>
 
                                                                     EXHIBIT  23



Consent of Ernst & Young LLP, Independent Auditors



We consent to the incorporation by reference in the Registration Statements
(Form S-8 No. 33-33449, No. 33-35311, and No. 33-48581) pertaining to (a) the
Harley-Davidson, Inc. 1986 Stock Option Plan and the Harley-Davidson, Inc. 1988
Stock Option Plan; (b) the Harley-Davidson, Inc. Retirement Savings Plan for
Salaried Employees, the Harley-Davidson, Inc. Retirement Savings Plan for
Milwaukee and Tomahawk Hourly Bargaining Unit Employees, and the Holiday Rambler
LLC Employees Retirement Plan; and (c) the Harley-Davidson, Inc. 1990 Stock
Option Plan of our report dated January 21, 1995, with respect to the
consolidated financial statements and schedules of Harley-Davidson, Inc.
included in this Annual Report (Form 10-K) for the year ended December 31, 1994.



                                                               ERNST & YOUNG LLP

Milwaukee, Wisconsin
March 30, 1995

<TABLE> <S> <C>

<PAGE>
 
<ARTICLE> 5
<LEGEND>
THE SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE CONDENSED
CONSOLIDATED FINANCIAL STATEMENTS OF HARLEY-DAVIDSON, INC. AS OF AND FOR THE
TWELVE MONTHS ENDED DECEMBER 31, 1994 AND IS QUALIFIED IN ITS ENTIRETY BY
REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER>                          1,000
       
<S>                             <C>
<PERIOD-TYPE>                        12-MOS
<FISCAL-YEAR-END>               DEC-31-1994
<PERIOD-START>                  JAN-01-1994
<PERIOD-END>                    DEC-31-1994
<CASH>                               59,285
<SECURITIES>                              0
<RECEIVABLES>                       145,396
<ALLOWANCES>                          2,000
<INVENTORY>                         173,420
<CURRENT-ASSETS>                    405,636
<PP&E>                              434,991
<DEPRECIATION>                      172,204
<TOTAL-ASSETS>                      739,215
<CURRENT-LIABILITIES>               216,278
<BONDS>                                   0
<COMMON>                                772
                     0
                               0
<OTHER-SE>                          432,460
<TOTAL-LIABILITY-AND-EQUITY>        739,215
<SALES>                           1,541,796
<TOTAL-REVENUES>                  1,541,796
<CGS>                             1,120,332
<TOTAL-COSTS>                     1,120,332
<OTHER-EXPENSES>                    262,875
<LOSS-PROVISION>                          0
<INTEREST-EXPENSE>                      (44)
<INCOME-PRETAX>                     162,069
<INCOME-TAX>                         57,797
<INCOME-CONTINUING>                 104,272
<DISCONTINUED>                            0
<EXTRAORDINARY>                           0
<CHANGES>                                 0
<NET-INCOME>                        104,272
<EPS-PRIMARY>                          1.37
<EPS-DILUTED>                          1.37
        

</TABLE>


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