HARLEY DAVIDSON INC
10-Q, 1995-05-09
MOTORCYCLES, BICYCLES & PARTS
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                UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C.  20549


                                    Form 10-Q


   (X)     Quarterly Report Pursuant to Section 13 or 15(d) of the
           Securities Exchange Act of 1934
             For the quarterly period ended March 26, 1995 
                or 
   (  )    Transition Report Pursuant to Section 13 or 15(d) of the
           Securities Exchange Act of 1934
             For the transition period from _______________ to
             ______________ 


                         Commission File Number 1-9183 


                                Harley-Davidson, Inc.              
             (Exact name of registrant as specified in its Charter) 

             Wisconsin                                         39-1382325    
   (State or other jurisdiction of                         (I.R.S. Employer 
   incorporation or organization)                         Identification No.)



   3700 West Juneau Avenue, Milwaukee, Wisconsin              53208    
   (Address of principal executive offices)                 (Zip Code)

                                  (414) 342-4680                    
             (Registrant's telephone number, including area code)  


                                      None                   
                     (Former name, former address and former
                   fiscal year, if changed since last report) 


   Indicate by check mark whether the registrant (1) has filed all reports
   required to be filed by Section 13 or 15(d) of the Securities Exchange Act
   of 1934 during the preceding 12 months (or for such shorter period that
   the registrant was required to file such reports), and (2) has been
   subject to such filing requirements for the past 90 days.  Yes  X   No     


   Indicate the number of shares outstanding of each of the issuer's classes
   of common stock, as of the latest practicable date. 

   Common Stock Outstanding as of May 5, 1995:          74,749,048   Shares

   <PAGE>

                              HARLEY-DAVIDSON, INC.

                                Form 10-Q Index  
                     For the Quarter Ended March 26, 1995  


                                                                       Page  
   Part I.  Financial Information 

            Item 1.  Financial Statements

                    Condensed Consolidated Statements of Income             3

                    Condensed Consolidated Balance Sheets                   4

                    Condensed Consolidated Statements of Cash Flows         5

                    Notes to Condensed Consolidated Financial Statements  6-8


            Item 2.  Management's Discussion and Analysis of Financial 
                    Condition and Results of Operations                 9-12 


   Part II.  Other Information


            Item 1. Legal Proceedings                                      13

            Item 6. Exhibits and Reports on Form 8-K                       13

            Signatures                                                     14

            Exhibit Index                                                  15

   <PAGE>
                         PART I - FINANCIAL INFORMATION

   Item 1. Consolidated Financial Statements

                              Harley-Davidson, Inc.
                   Condensed Consolidated Statements of Income
                                   (Unaudited)
                    (In thousands, except per share amounts)


                                                  
                                               Three months ended       
                                         March 26,             March 27,
                                          1995                   1994   

   Sales                                 $389,689              $343,705 
   Cost of goods sold                     285,092               253,416  
                                          -------             --------- 
   Gross profit                           104,597                90,289 
   Selling, administrative and
    engineering expenses                   65,585                57,169 
                                         --------             --------- 
   Income from operations                  39,012                33,120 
   Interest expense - net                    (377)                 (311)
   Other income (expense) - net            (1,122)                1,343 
                                        ---------             --------- 
   Income before provision
         for income taxes                  37,513                34,152 
   Provision for income taxes              13,875                13,320 
                                       ----------             --------- 
   Net income                            $ 23,638              $ 20,832 
                                        =========             ========= 
   Weighted average common shares
    outstanding                            76,060                76,146 
                                        =========             ========= 
   Net income per common share              $0.31                 $0.27 
                                        =========             ========= 
   Cash dividends per share                 $0.04                 $0.03 
                                        =========             ========= 
   <PAGE>
                              Harley-Davidson, Inc.
                      Condensed Consolidated Balance Sheets
                                 (In thousands)

                                     ASSETS

                                         March 26,    Dec. 31,      March 27,
                                           1995         1994*         1994   
                                       (Unaudited)                (Unaudited)

   Current assets:
         Cash and cash equivalents       $ 19,152    $ 59,285       $ 38,593 
         Accounts receivable, net         171,975     143,396        146,565 
         Inventories (Note 2)             199,263     173,420        147,097 
         Deferred income taxes             20,111      20,111         20,296 
         Prepaid expenses                   8,877       9,424          7,882 
                                         --------    --------       -------- 
           Total current assets           419,378     405,636        360,433 
   Property, plant and equipment, net     269,025     262,787        204,916 
   Deferred income taxes                   22,924      22,924         11,676 
   Other assets                            48,619      47,868         33,591 
                                         --------    --------      --------- 
                                         $759,946    $739,215       $610,616 
                                        =========   =========      ========= 

   LIABILITIES AND SHAREHOLDERS' EQUITY
   Current liabilities:
         Notes payable                   $ 47,351    $ 17,890       $ 23,985 
         Current maturities of
          long-term debt                      282         413            726 
         Accounts payable                  69,035      63,988         55,366 
         Accrued expenses and other       134,100     133,987        113,648 
                                        ---------   ---------      --------- 
           Total current liabilities      250,768     216,278        193,725 

   Postretirement health care
    benefits                               61,273      60,283         56,356 
   Other long-term liabilities             31,602      29,422         14,307 

   Contingencies (Note 4)

   Shareholders' equity:
         Common stock                         772         772            385 
         Additional paid-in capital       151,226     150,728        140,187 
         Retained earnings                303,593     283,010        207,960 
         Cumulative foreign currency
          translation adjustment            3,380       1,174            599 
                                         --------    --------       -------- 

                                          458,971     435,684        349,131 
         Less treasury stock, at cost     (41,869)     (1,581)        (1,582)
         Unearned compensation               (799)       (871)        (1,321)
                                         --------     -------      --------- 
           Total shareholders' equity     416,303     433,232        346,228 
                                        ---------    --------      --------- 
                                         $759,946    $739,215       $610,616 
                                         ========    ========     ========== 

   *Condensed from audited financial statements.

   <PAGE>
                              Harley-Davidson, Inc.
                 Condensed Consolidated Statements of Cash Flows
                                   (Unaudited)
                                 (In thousands)

                                                            
                                                   Three months ended       
                                                   March 26,       March 27,
                                                     1995            1994   

   Cash flows from operating activities:
     Net income                                     $23,638         $20,832 
     Depreciation and amortization                    9,994           9,644 
     Long-term employee benefits                      1,805           2,091 
     (Gain) loss on disposal of long-term
      assets                                            (84)             11 
     Equity in net income of joint ventures             (43)           (432)
   Change in current assets and current
    liabilities:
        Accounts receivable                         (28,579)        (60,534)
        Inventory                                   (25,843)         (6,946)
        Prepaid expenses                                547           1,689 
        Accounts payable and accrued liabilities      5,160            (379)
                                                    -------        -------- 
   Net cash used in operating activities            (13,405)        (34,024)

   Cash flows from investing activities:
     Purchase of property and equipment             (16,204)         (8,748)
     Other - net                                      2,644            (688)
                                                   --------       --------- 
   Net cash used in investing activities            (13,560)         (9,436)

   Cash flows from financing activities:
     Increase (reduction) of long-term debt             (48)            183 
     Net increase in notes payable                   29,461           3,405 
     Dividends paid                                  (3,055)         (2,282)
     Stock repurchases                              (39,972)              - 
     Issuance of stock under employee stock
      and option plans                                  446           3,038 
                                                  ---------        -------- 
   Net cash provided by (used in) financing
    activities                                      (13,168)          4,344 
                                                   --------        -------- 
   Net decrease in cash and cash equivalents        (40,133)        (39,116)

   Cash and cash equivalents:
     At beginning of period                          59,285          77,709 
                                                    -------        -------- 
     At end of period                               $19,152         $38,593 
                                                    =======        ======== 

   <PAGE>

                              HARLEY-DAVIDSON, INC.
              Notes to Condensed Consolidated Financial Statements
                                   (Unaudited)


   Note 1 - Basis of Presentation

   The condensed interim consolidated financial statements included herein
   have been prepared by Harley-Davidson, Inc. (the "Company") without audit. 
   However, the foregoing statements contain all adjustments (consisting only
   of normal recurring adjustments) which are, in the opinion of Company
   management, necessary to present fairly the consolidated financial
   position as of March 26, 1995 and March 27, 1994, and the results of
   operations for the three month periods then ended.  

   Certain information and footnote disclosures normally included in
   financial statements prepared in accordance with generally accepted
   accounting principles have been condensed or omitted pursuant to the rules
   and regulations of the Securities and Exchange Commission. For further
   information, refer to the consolidated financial statements and footnotes
   thereto included in the Company's annual report on Form 10-K for the year
   ended December 31, 1994.

   Note 2 - Inventories

   The Company values its inventories at the lower of cost, principally using
   the last-in, first-out (LIFO) method, or market.  Inventories consist of
   the following (in thousands): 

                                          March 26,   Dec. 31,     March 27,
                                          1995          1994        1994    
   Components at the lower of cost,
    first-in, first-out (FIFO), or
    market:
        Raw material & work-in-process     $67,294     $70,685      $ 56,965
        Finished goods                      93,260      69,745        69,068
        Parts & accessories                 59,240      52,554        37,888
                                          --------    --------       -------
                                           219,794     192,984       163,921
   Excess of FIFO over LIFO                 20,531      19,564        16,824
                                          --------    --------       -------
   Inventories as reflected in the
      accompanying condensed
      consolidated balance sheets         $199,263    $173,420      $147,097
                                          ========    ========      ========


   Note 3 - Capital Stock

   On August 17, 1994, The Company's Board of Directors declared a two-for-
   one stock split effected in the form of a 100 percent stock dividend to
   shareholders of record on August 29, 1994, payable on September 12, 1994. 
   Outstanding stock options and shares available under option plans have
   been adjusted to reflect the split. An amount equal to the par value of
   the shares issued has been transferred from additional paid-in capital to
   the common stock account. All references to number of shares, except
   shares authorized, have been adjusted to reflect the stock split on a
   retroactive basis.

   The Company announced on March 9, 1995 that it intended to repurchase up
   to 4 million shares of its outstanding common stock pursuant to authority
   previously granted by its Board of Directors.  During the first quarter,
   the Company repurchased 1,650,000 shares of its common stock for
   approximately $40 million.  Related to this purchase, the Company borrowed
   $20 million under a note due June, 1995.

   Note 4 - Contingencies  

   The Company is involved with government agencies in various environmental
   matters, including a matter involving soil and groundwater contamination
   at its York, Pennsylvania facility (the Facility). The Facility was
   formerly used by the U.S. Navy and AMF (the predecessor corporation of
   Minstar). The Company purchased the facility from AMF in 1981.  Although
   the Company is not certain as to the extent of the environmental
   contamination at the Facility, it is working with the Pennsylvania
   Department of Environmental Resources in undertaking certain investigation
   and remediation activities.  In March 1995, the Company entered into a
   settlement agreement (the Agreement) with the Navy.  The Agreement calls
   for the Navy and the Company to contribute amounts into a trust equal to
   53% and 47%, respectively, of future costs associated with investigation
   and remediation activities at the Facility (response costs).  The trust
   will administer the payment of the future response costs at the Facility
   as covered by the Agreement.  The Navy has also agreed to reimburse the
   Company for response costs the Company had incurred up to the date of the
   Agreement.  In addition, in March 1991 the Company entered into a
   settlement agreement with Minstar related to certain indemnification
   obligations assumed by Minstar in connection with the Company's purchase
   of the Facility. Pursuant to this settlement, Minstar is obligated to
   reimburse the Company for a portion of its response costs at the Facility.
   Although substantial uncertainty exists concerning the nature and scope of
   the environmental remediation that will ultimately be required at the
   Facility, based on preliminary information currently available to the
   Company and taking into account the Company's settlement agreement with
   the Navy and the settlement agreement with Minstar, the Company estimates
   that it will incur approximately $6 million of net additional response
   costs at the Facility. The Company has established reserves for this
   amount. The Company has also put certain of its insurance carriers on
   notice that it intends to make claims relating to the environmental
   contamination at the Facility. However, the Company is currently unable to
   determine the probable amount of recovery available, if any, under
   insurance policies.

   The Company has been named as a defendant in a lawsuit filed in late
   February 1995 by Lorillard Tobacco Company ("Lorillard") in the United
   States District Court for the Southern District of New York.  Lorillard
   alleges that the Company acted in "bad faith" by attempting to terminate a
   1986 license agreement that grants Lorillard the right to use the Harley-
   Davidson name in the marketing of cigarettes.  Lorillard seeks rescission
   and claims restitutionary damages of $70 million, unspecified lost profits
   and punitive damages of $250 million; alternatively, it seeks injunctive
   relief to prevent termination of the license agreement.  The Company has
   denied any wrongdoing and is vigorously contesting Lorillard's claims in
   this action.  The Company filed an answer to the complaint on March 21,
   1995, together with a counterclaim seeking to terminate the license
   agreement.  The Company asserts that Lorillard breached the license
   agreement by failing to verify its financial condition as contractually
   required, and depleted its assets through dividends to its parent company,
   Loews, Inc., thereby compromising Lorillard's ability to meet its
   indemnification obligations to the Company.  The Company also disputes
   Lorillard's entitlement to punitive damages under governing law and to
   restitutionary damages, based on a release of damage claims amounting to
   approximately $50 million, which release Lorillard gave to the Company in
   1993.  As this litigation is in a very preliminary stage, the Company
   cannot predict the outcome of this matter with a reasonable degree of
   certainty.


   <PAGE>
   Item 2.  Management's Discussion and Analysis of Financial Condition and
   Results of Operations

         Results of Operations for the Three Months Ended March 26, 1995
                Compared to the Three Months Ended March 27, 1994


                   Motorcycle Units and Consolidated Net Sales
      For the Three Month Periods Ended March 26, 1995  and March 27, 1994


                                                       Incr
                                      1995     1994   (Decr)      %

    Motorcycle units                 23,651   23,056     595      2.6%

    Net sales (in millions):
      Motorcycles                    $224.8   $207.3   $17.5      8.4%
      Motorcycle Parts and
       Accessories                     65.5     49.5    16.0     32.1 
      Other                             4.6      1.8     2.8    149.6 
        Total Motorcycles
         and Related Products         294.9    258.6    36.3     14.0 

      Recreational Vehicles            62.6     59.3     3.3      5.6 
      Commercial Vehicles              29.6     22.8     6.8     29.5 
      Other                             2.6      3.0    (0.4)   (10.8)
        Total Transportation
          Vehicles                     94.8     85.1     9.7     11.4 
    Harley-Davidson, Inc.
     Consolidated Net Sales          $389.7   $343.7   $46.0     13.4%

   The Company reported record first quarter consolidated net sales. Both the
   Motorcycles and Related Products segment (the "Motorcycles segment") and
   the Transportation Vehicles segment contributed to the increase.
    
   Net sales increases in the Motorcycles segment were primarily driven by a
   32.1% increase in its Parts and Accessories business and a 2.6% increase
   in motorcycle unit shipments.  The increase in motorcycle unit shipments
   over the first quarter of 1994 was due to production increases.  An
   increase in Buell motorcycle unit shipments also contributed approximately
   $3.6 million in additional revenue (classified in "Other" in the above
   table). The Company has a 49% interest in Buell Motorcycle Company, a
   manufacturer of performance motorcycles.  Buell motorcycles are
   distributed, beginning in the third quarter of 1994, to select Harley-
   Davidson dealers through the Company's wholly-owned subsidiary, Buell
   Distribution Corporation.

   During the first quarter of 1995, motorcycle production met or exceeded
   the scheduled production rate of 395 units per day. Accordingly, the
   Company announced that it plans to increase daily motorcycle production to
   an average of 420 units per day for the second quarter and at least 420
   units per day for the balance of the year.  As a result, the Company plans
   to attain 1995 shipments of at least 100,000 units.  

   The Parts and Accessories revenue grew 32.1% compared to the first quarter
   of 1994, due primarily to the MotorClothes product line, which posted a
   37.2% increase. The introduction of the women's Biker Blues denim clothing
   line was the primary contributor to the $3 million of Biker Blues revenue
   in the first quarter of 1995. The MotorClothes product line comprised
   approximately 37% of all revenues generated by the Parts and Accessories
   business during 1994 and was the fastest growing portion of the Parts and
   Accessories product line during the first quarter of 1995.

   The Transportation Vehicles segment's net sales increased 11.4% over the
   first quarter of 1994. The Recreational Vehicles division's revenue
   increased 5.6%, which was below management's initial expectations based on
   1994 industry-wide recreational vehicle market growth.  As a result, the
   Company announced production adjustments and implemented promotional
   programs in March, including rebates and interest rate buy-downs, to drive
   retail demand.  In addition to these programs, the Company is continuing
   to invest in new product development in the Recreational Vehicles
   division.  
    
   The Commercial Vehicles division had a 29.5% revenue increase compared to
   the first quarter of 1994 due primarily to large fleet contracts that were
   awarded during 1994.  The Commercial Vehicles division was awarded a new
   fleet contract in the first quarter of 1995, the largest contract in the
   division's history, that is expected to generate revenues of approximately
   $35 million over the remainder of the year.

                            Consolidated Gross Profit
      For the Three Month Periods Ended March 26, 1995 and March 27, 1994
                              (Dollars in Millions)


                                                    Percent    Percent
                                                    of sales   of sales
                              1995    1994  Change    1995       1994

   Motorcycles and  
     Related Products         $90.4   $76.8  $13.6      30.7%      29.7%
   Transportation    
     Vehicles                  14.2    13.5     .7      15.0       15.9 
   Consolidated Harley-
    Davidson, Inc.           $104.6   $90.3  $14.3      26.8%      26.3%



   Consolidated gross profit increased $14.3 million, or 15.8%, compared to
   the first quarter of 1994. The Motorcycles segment was responsible for a
   majority of the increase primarily due to increased volume in the Parts
   and Accessories business, motorcycle shipments and favorable foreign
   exchange.  Foreign sales, especially in Europe, contributed to the
   increase due to the weakening U.S. dollar relative to European currencies. 
   Offsetting these increases were expenses related to continued machinery
   rearrangement in the Company's three motorcycle manufacturing facilities
   in support of the production capacity and product quality increases.

   The Transportation Vehicles segment recorded a volume related increase in
   gross profit compared to the first quarter of 1994. The Recreational
   Vehicles division experienced a shift in product mix toward the lower
   margin towables units from the "Class A" motorhomes, as well as an
   increase in labor costs due to a new factory pay system initiated in the
   fourth quarter of 1994, largely offsetting its volume related increases. 
   The Commercial Vehicles division's gross profit percentage increased
   compared to the first quarter of 1994 due primarily to volume increases
   and a shift in mix to higher margin walk-in units.   

                         Consolidated Operating Expenses
       For the Three Month Periods Ended March 26, 1995 and March 27, 1994
                              (Dollars in Millions)


                                                    Incr
                                 1995     1994     (Decr)      %

   Motorcycles and Related
     Products                     $49.9    $41.8     $8.1      19.5%
   Transportation Vehicles         13.9     13.3       .6       4.4 
   Corporate                        1.8      2.1      (.3)    (14.1)
   Consolidated Harley-
     Davidson, Inc.               $65.6    $57.2     $8.4      14.7%
 


   Consolidated operating expenses increased $8.4 million, or 14.7%, compared
   to the first quarter of 1994.  Increases in the Motorcycles segment were
   largely related to increased motorcycle and parts and accessories volumes.
   Catalog costs, product warranty, engineering  and other marketing costs
   were additional areas of increased spending during the period.  

   Operating expenses in the Transportation Vehicles segment increased
   moderately compared to the first quarter of 1994. The favorable margin
   achieved from the higher sales volume was offset by increased spending
   related to research and development, dealer training and other marketing
   expenses in the Recreational Vehicles division.  Increases in field and
   yard inventory in the Recreational Vehicles division are expected to
   result in higher promotional expenses for the second and third quarters. 
   The first promotion program was introduced in March. 

   Consolidated income taxes
   -------------------------
   The Company's effective income tax rate for the first quarter of 1995
   approximated 37.0% compared to 39.0% during the first quarter of 1994. 
   The decrease is primarily due to a recent corporate restructuring which
   resulted in lower state income taxes.

   Environmental
   -------------
   The Company's policy is to comply with all applicable environmental laws
   and regulations and has a compliance program in place to monitor, and
   report on, environmental issues. The Company has reached settlement
   agreements with its former parent (Minstar) and the U.S. Navy regarding
   the remediation of the Company's manufacturing facility in York, PA and
   currently estimates that it will incur approximately $6 million of net
   additional costs related to the remediation of the York facility. The
   Company has established reserves for this amount.  See Note 4 of the notes
   to condensed consolidated financial statements.

   Recurring costs associated with managing hazardous substances and
   pollution in on-going operations are not material.

   The Company regularly invests in equipment to support and improve its
   various manufacturing processes. While the Company considers environmental
   matters in capital expenditure decisions, and while some capital
   expenditures also act to improve environmental compliance, only a small
   portion of the Company's annual capital expenditures relate to equipment
   which has the sole purpose of environmental compliance. The Company
   anticipates that capital expenditures for equipment used to limit
   hazardous substances/ pollutants during 1995 will approximate $1 million.
   The Company does not expect that expenditures related to environmental
   matters will have a material effect on future operating results or cash
   flows.


                         Liquidity and Capital Resources

   The Company typically reports negative cash flows from operating
   activities during the first  quarter.  The Motorcycles segment generally
   experiences increases in receivable and inventory balances during the
   first quarter over prior year-end balances due to the annual holiday shut-
   downs.  The Motorcycles segment's receivable balances also increased as a
   result of volume increases in both motorcycles and parts and accessories. 
   Finished goods inventory in the Motorcycles segment increased due to
   higher in-transit inventory to our foreign subsidiaries.  Parts and
   accessories inventory increased due to the increased demand for parts and
   accessories (revenues up 16%).  The Transportation Vehicles segment had
   increases in both raw material and finished goods inventories. The
   Recreational Vehicles division's finished goods inventory increased
   approximately $18 million compared to December 31, 1994 to prepare for
   anticipated 1995 industry-wide recreational vehicle market growth.  The
   Commercial Vehicles division had an increase in its raw material inventory
   as a result of preparation for the recently awarded $35 million fleet
   contract.     

   Capital expenditures amounted to $16.2 million and $8.7 million during the
   first quarters of 1995 and 1994, respectively. The Company anticipates
   1995 capital expenditures will approximate $100-$110 million. The Company
   anticipates funding these expenditures with internally generated funds. 

   The Company announced on March 9, 1995 that it intended to repurchase up
   to 4 million shares of its outstanding common stock pursuant to authority
   previously granted by its Board of Directors.  During the first quarter,
   the Company repurchased 1,650,000 shares of its common stock with cash on
   hand and short-term borrowings.

   The Company currently has nominal levels of long-term debt and has
   existing lines of credit of approximately $47 million, of which
   approximately $43 million remained available at year-end. 

   On February 2, 1995, the Company's Board of Directors declared a cash
   dividend of $.04 per share payable March 5, 1995 to shareholders of record
   February 17.  


   <PAGE>
                            Part II - OTHER INFORMATION
                              HARLEY-DAVIDSON, INC.
                                    FORM 10-Q

                                 March 26, 1995

   Item 1.  Legal Proceedings

   The Company is involved with government agencies in various environmental
   matters, including a matter involving soil and groundwater contamination
   at its York, Pennsylvania facility. See footnote 4 to the accompanying
   condensed consolidated financial statements.


   Item 6.  Exhibits and Reports on Form 8-K
             (a)  Exhibits                             
             27   Financial Data Schedule              

             (b)  Reports on Form 8-K
             None.

   <PAGE>
                           Part II - OTHER INFORMATION
                              HARLEY-DAVIDSON, INC.
                                    FORM 10-Q

                                 March 26, 1995

                                   Signatures

   Pursuant to the requirements of the Securities and Exchange Act of 1934,
   the registrant has duly caused this report to be signed on its behalf by
   the undersigned thereunto duly authorized. 

                                             HARLEY-DAVIDSON, INC.





   Date:    May 9, 1995                      /s/  James L. Ziemer   
                                             James L.  Ziemer
                                             Vice President and Chief
                                             Financial Officer (Principal
                                             Financial Officer) 


            May 9, 1995                      /s/  James M. Brostowitz 
                                             James M. Brostowitz
                                             Vice President, Controller
                                             (Principal Accounting Officer)
                                             and Treasurer


   <PAGE>
                             Exhibit Index





   Exhibit No. Description                              Page

       27      Financial Data Schedule                  16



<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THE SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
CONDENSED CONSOLIDATED FINANCIAL STATEMENTS OF HARLEY-DAVIDSON, INC. AS
OF AND FOR THE THREE MONTHS ENDED MARCH 26, 1995 AND IS QUALIFIED IN ITS
ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-31-1995
<PERIOD-START>                             JAN-01-1995
<PERIOD-END>                               MAR-26-1995
<CASH>                                          19,152
<SECURITIES>                                         0
<RECEIVABLES>                                  174,118
<ALLOWANCES>                                     2,143
<INVENTORY>                                    199,263
<CURRENT-ASSETS>                               419,378
<PP&E>                                         517,962
<DEPRECIATION>                                 248,937
<TOTAL-ASSETS>                                 759,946
<CURRENT-LIABILITIES>                          250,768
<BONDS>                                              0
<COMMON>                                           772
                                0
                                          0
<OTHER-SE>                                     415,531
<TOTAL-LIABILITY-AND-EQUITY>                   759,946
<SALES>                                        389,689
<TOTAL-REVENUES>                               389,689
<CGS>                                          285,092
<TOTAL-COSTS>                                  285,092
<OTHER-EXPENSES>                                66,707
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                 377
<INCOME-PRETAX>                                 37,513
<INCOME-TAX>                                    13,875
<INCOME-CONTINUING>                             23,638
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    23,638
<EPS-PRIMARY>                                      .31
<EPS-DILUTED>                                      .31
        

</TABLE>


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